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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Napier’s ChatGPT Lead Gen Tool

It's no secret that AI tools like ChatGPT can support marketers with a range of activities. One of the most interesting things about ChatGPT is the…

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A Napier Podcast Interview with Sean Campbell – Cascade Insights

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses…

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March Semiconductor Market Update from Future Horizons

As an agency that works with some of the leading companies within the technology industry, it is important that we stay up-to-date on the industry,…

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Key Insights From HubSpot’s State of Marketing Report 2024

With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope,…

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The Art and Science of Marketing ROI

Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately…

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WEKA Fachmedien Official Media Partner of embedded world

WEKA Fachmedien has announced that they are once again the official media partner of embedded world. Taking place from April 9th-11th in Nuremberg…

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A Napier Podcast Interview with Darren Mitchell – Sales Leader

How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to…

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Data Analysis: The Role of Marketers vs AI

With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces.…

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EEPower Introduces First EEPower Day

This May, EETech will run its first-ever annual EEPower Day, a conference designed for power engineers. Taking place on May 2nd, EEPower Day is a…

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A Napier Webinar: Media Training 101

Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage…

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