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Marketing Blog

 

Three Reasons Why You Need to Be Using Landing Pages

3rd May 2016 • Leave a comment

Landing pages are a great tool for any marketing manager, so it is surprising to learn from MarketingSherpa’s landing page handbook that 44% of clicks for B2B companies are directed to the business’ homepage and not a dedicated landing page. Marketers feel the pressure to provide their sales team with leads and a good landing…

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How to Win an Award Blog Series – 3. Is part of winning an industry award down to luck?

12th Apr 2016 • Leave a comment

With any awards programme, there are factors you can control such as your choice of product, the category you choose to submit your entry into and of course what you choose to write or present. There are also factors that you cannot control that might affect your chances. In our latest blog about ‘How to…

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How to Win an Award Blog Series – 2. How to write a winning awards entry

6th Apr 2016 • Leave a comment

Before you begin, have you read our first post in the series? If not you can catch it here 1. Choosing the right awards programme for your business You’ve established that you really do have the best product or service for an industry award. A team of people have been working hard behind the scenes to…

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How to Win an Award Blog Series – 1. Choosing the right awards programme for your business

4th Apr 2016 • Leave a comment

Winning an Industry award adds credibility, gives a brand great kudos and set’s you apart from the competition, which is great for brand awareness and publicity. But winning an award isn’t just about having a great product or service, you need to know how to sell it to the judges. Sadly, many great companies fail…

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One step forward to the NEW EU-US Privacy Shield agreement – it’s a marvel or is it?

4th Apr 2016 • Leave a comment

Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015 there’s been much anticipation about if there was going to be upheaval to the data processing laws and pose greater restrictions on companies transferring data onto servers outside the EU jurisdiction. Without any safe harbour agreement…

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Google ditches Flash

4th Apr 2016 • Leave a comment

Recently Google has announced that they will be converting any display network ad from Flash into HTML5. From June 30th, 2016 AdWords and DoubleClick will no longer accept ads built in Flash and they will completely stop running from the beginning of 2017. However, Google seems to be helpful in the transition and is assisting…

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Marketing Automation for a Happier, More Profitable Sales Team

24th Mar 2016 • Leave a comment

There are really only two reasons why companies need marketing and PR, either they have something to sell or they want to raise their profile. Marketing and Sales teams need to work together in order to meet sales targets and often there is a degree of tension between these two departments as Sales want better…

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Myth-Busting Marketing Automation – 3 Things You Need To Know

17th Mar 2016 • Leave a comment

The use of marketing automation software is increasingly more common yet many marketing managers are still concerned about investing money in new tools. Marketing automation won’t be suitable for every B2B organisation, but for companies that have a longer buying cycle, or a variety of markets to serve, sending sporadic emails or making phone calls…

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5 Key Facts About Marketing Automation for B2B Marketing

11th Mar 2016 • Leave a comment

How do you promote your company? I’m betting you’ll have a website, pretty standard in today’s times. Maybe you run print ad’s in trade publications or possibly even banners or pop ups online? You might even be investing in Social Media? So you’re putting all this effort in but I bet you’re wondering…where are all…

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How to move forward with your SEO?

29th Feb 2016 • Leave a comment

With customers having the power nowadays, you could arguably say that SEO success is no longer about simply being found online. You also need to create the right impression with your online content. It is no good to be languishing on page ten of the web search results telling your audience how amazing you are…

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A First-Timer’s View of Embedded World 2016

26th Feb 2016 • Leave a comment

With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany. I spent the weekend beforehand trying to figure out: which were my most comfortable shoes to spend all day on my feet in which were the professional outfits that would travel the best how the…

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How can brands differentiate themselves in the World of IoT?

1st Feb 2016 • Leave a comment

The Internet of Things (IoT) or Internet of Everything, as is probably now more appropriate, was a phrase coined by Kevin Ashton back in 1999, when he was working in marketing for Procter & Gamble. Despite its inauspicious beginnings in the cosmetics industry, by the late 00’s onwards, everything IoT was cool. Connecting devices to…

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Three Top Tips for Generating Leads Through Social Media

7th Jan 2016 • Leave a comment

With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a great tool at your disposal. But just how effective is it? It’s true that in the B2B technology sector, the use of social media is lower than in many other…

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The Biggest European PR Mistakes US Brands Make

23rd Dec 2015 • Leave a comment

Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many cultural differences and various time-zones. With this in mind, anything other than a tailored European approach will only lead you down one road; failure. The fact is an effective pan-European PR strategy…

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Preparing your CEO for European Media Interviews

23rd Dec 2015 • Leave a comment

Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global Network (PRGN) highlights just how costly cultural ignorance can be for a CEO and their company. It’s important to remember that the European media operates in a completely different way to the US…

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Four Things to Consider When Doing Technology PR in Europe

23rd Dec 2015 • Leave a comment

For many US tech brands that have mastered their homeland, the next big frontier is often Europe. But how many of these companies actually see success in this diverse continent? Not all of them. While European growth is part of many organisations strategies, success can only be achieved if you can acknowledge and adhere to…

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LinkedIn Groups Just Became Private and More Engaging

18th Dec 2015 • Leave a comment

LinkedIn promises to provide a more engaging and rewarding experience to its B2B members. With a member base of 400 million across 200 countries and territories, the company has been mulling over the idea to make the platform more professionally engaging, to provide high quality content, and counter spamming.  They have decided to making Groups…

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3 Tips for Managing the Changing B2B Buyers Journey

12th Oct 2015 • Leave a comment

The modern day buyer has far more control over their purchase journey than the vendor has over the selling cycle, a shift in dynamics that has changed the B2B buyers’ journey. The fact is, buyers can be as much as 90% of the way through their purchase journey before they engage with sales, and while…

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The Latest B2B Tech Trends to Watch

9th Oct 2015 • Leave a comment

As the technology available to marketers continues to grow at an unprecedented rate, it becomes more and more challenging for brands to identify which tactics they should be adopting. Despite this challenge, marketers must remain up-to-date with the latest and greatest tech trends and tactics in the B2B space, and having combined our current insights,…

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The Top 10 Changes in B2B PR Over the Last Decade

9th Oct 2015 • Leave a comment

The driver behind effective PR remains the same as it did 10, 20 even 30 years ago: strong messaging and quality writing. So what exactly has changed in PR from then to now? Well, just about everything. Here are our top 10 changes in B2B PR from the last decade. 1. Increased Channels. One of…

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7 Changes in B2B Tech Marketing

6th Oct 2015 • Leave a comment

The emergence of digital has resulted in significant changes in B2B tech marketing, and there has been a subsequent shift in the way marketers are required to engage with their target audiences, present their brand and communicate their key messages. A result of both the substantial increase in marketing channels and tactics now available, as…

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21 Marketing Tips and Takeaways from Inbound 2015

6th Oct 2015 • Leave a comment

Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from Inbound 2015, we’re happy to say it didn’t disappoint. With inspirational keynotes and speeches from the likes of Seth Godin, Brene Brown and Aziz Ansari, it’s safe to say we laughed a lot,…

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Extend Social Media Ad Reach With Twitter Audience Platform

1st Sep 2015 • Leave a comment

Twitter recently announced that its Twitter Publisher Network has been renamed Twitter Audience Platform, and will now enable advertisers to create campaigns that deliver ads to users on or off the social media platform. The Twitter Publisher Network previously enabled advertisers to connect with users outside of Twitter, by providing an interface for buying campaigns…

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How To Address the Disconnect Between Tech Marketers and IT Buyers

14th Aug 2015 • Leave a comment

A client recently asked me which content IT buyers value the most when making purchase decisions, and one piece of research used quite frequently, to address this exact question, is Spiceworks’ How to Win Friends and Influence IT Pros report. According to the 2014 report, there is a significant disconnect between the types of content…

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LinkedIn Launches Tool to Measure Users’ Professional Brand

7th Aug 2015 • Leave a comment

Users with a high Social Selling Index are 51% more likely to meet their sales targets LinkedIn has released a data-driven score tool called Social Selling Index (SSI), which enables companies to measure how successful they are at promoting their brand on the site, and how effective they are at engaging other members. LinkedIn’s SSI…

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