Reviewing your SEO on a regular basis is so important. According to Moz, Google changes its search algorithm around 500 to 600 times each year – that is around 45 times a month! Although most of these updates are minor and often go unnoticed by users, they can still have a significant impact on your SEO.

The Napier SEO Tool allows you to review your own website, but also review your competitor’s SEO and compare your reports. It is so simple to use and understand, and all you need is a URL. The SEO report tool quickly identifies problematic areas that need attention, enabling you to make sometimes subtle changes to your site to improve your SEO.

The audit will assess your current search engine optimisation and provides recommendations on how to improve these areas in an easy to digest format.

Some areas that the tool analyses include:

Mobile Optimisation:

Our SEO tool checks the site compatibility with mobile devices and delivers a simple usability score. Google is slowly moving to “mobile first” indexing making a great mobile site an important part of SEO strategy.  By having a mobile friendly site, you also improve the user experience and increase the loading speed on a mobile device. A website that is not mobile optimised can render very slowly on a mobile device because the code is structured in a way that is not compatible.

Keyword Frequency:

This part of the tool provides a snapshot in to the variations of unique words that are currently being used on your site and the frequency they are used; this is helpful because it is not always easy to see the most commonly used words on a page. Obviously if you are optimising a page for particular terms, it’s essential that they do appear in the copy, and this tool is a great way to make sure your text reflects your SEO goals.

Page title and Meta Description:

A page title provides the visitor with a quick insight in to the content on site and why it is relevant to their search query. They should be descriptive and concise; less than 60 characters is ideal.

A Meta description is a brief summary of each page’s content, clear meta descriptions are easy to implement and can help improve your clickthrough rate.

Page titles are very important to SEO, and one of the major on-page ranking factors. So making sure your page titles are relevant is extremely important. Meta descriptions are very different: they aren’t used by Google directly, but rather they are your “sales pitch” for the page: the text a user will see when your website is returned as a search result.

HTML Headings:

HTML headings are defined in the code with <h1> to <h6> tags. Search engines use headings to index the structure and content of your web pages. Visitors also skim read your page by the headings, so it’s important that they show the structure of the site to provide a good user experience. You should generally only have one H1 heading, but can have multiple lower-level headings.


Other Information from the Napier SEO Tool

Our SEO tool also provides insights in to page speed, image optimisation, SEO friendly links and more in-depth technical analysis. Why not start moving up the Google rankings by using the Napier SEO Audit Tool today? Alternatively, to find out more about our B2B SEO Services and how we can help you get the advantage on your competitors, give us a call 01243 531123.