# Napier - B2B PR and Marketing Agency > All the blog posts in all categories --- ## Pages - [Marketing B2B Technology Podcast Guests](https://www.napierb2b.com/marketing-b2b-technology-podcast-guests/): Discover the Marketing B2B Technology podcast's lineup of interviews with B2B marketing leaders and technology innovators. - [Jessica De Lord - PR Apprentice](https://www.napierb2b.com/jessica-de-lord-pr-apprentice/): Jess is the PR apprentice at Napier undergoing the apprenticeship scheme with the PRCA. - [Podcast Production](https://www.napierb2b.com/technology-marketing/podcast-production/): From concept to production and promotion, we provide end-to-end podcast services tailored to B2B technology companies. - [Opportunity Generation](https://www.napierb2b.com/technology-marketing/opportunity-generation/): We were one of the first agencies to pioneer digital lead generation, and we’re still at the forefront today. - [Nurturing and Engagement](https://www.napierb2b.com/technology-marketing/nurturing-and-engagement/): We build the playbook for nurturing and engagement campaigns, enabling the rollout of successful campaigns to multiple countries. - [Raising Product Awareness with a Digital Press Conference](https://www.napierb2b.com/raising-product-awareness-with-a-digital-press-conference/): Find out how Tektronix captured the attention of the European media with their new oscilloscope and Python driver software package. - [Napier: The Awareness to Opportunity Agency - sector specific](https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency-sector-specific/): Napier is an award-winning integrated agency specializing in B2B technology industries. Find out how we support our clients. - [Maddie Legg - Marketing Specialist](https://www.napierb2b.com/our-people/maddie-legg-marketing-specialist/): Maddie is a digital marketing apprentice at Napier, with a passion for creativity, learning new things, and digital activities. - [Napier: The Awareness to Opportunity Agency](https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency/): Napier is an award-winning integrated agency specializing in B2B technology industries. Find out how we support our clients. - [Engaging German Media](https://www.napierb2b.com/our-results/engaging-german-media/): Engaging with German media made easy. Learn how Vicor successfully organized a media lunch in Munich to connect with editors. - [Overcoming Marketing Challenges in the Pneumatic Sector](https://www.napierb2b.com/overcoming-marketing-challenges-in-the-pneumatic-sector/): Overcoming Marketing Challenges in the Pneumatic Sector: Expert Agency Solutions for Marketing Professionals. - [Privacy Notice](https://www.napierb2b.com/privacy-notice/): Napier's privacy policy. We follow all data privacy laws, including GDPR. Please contact us for more information. - [Cookie Notice](https://www.napierb2b.com/cookie-notice/): Cookie notice explaining the use of cookies on the Napier website. Please contact us for more information. - [Meg Magrath - Account Director](https://www.napierb2b.com/our-people/meg-magrath-account-director/): Meg joined Napier in 2023 bringing experience on both agency and client side, with a focus on digital marketing and media buying. - [Megan Baggiony-Taylor - Marketing Specialist](https://www.napierb2b.com/our-people/megan-baggiony-taylor-marketing-specialist/): Megan is a marketing specialist at Napier. Finishing her master’s degree in journalism in 2023, she has a keen eye for content creation. - [Driving Demand in the Food and Beverage Industry](https://www.napierb2b.com/driving-demand-in-the-food-and-beverage-industry/): ABB partnered with Napier to raise awareness and generate demand for its products, services and expertise in the food and beverage industry. - [Utilising Public Relations to Build Brand Awareness](https://www.napierb2b.com/utilising-public-relations-to-build-brand-awareness/): Danfoss wanted to generate brand awareness for the company following the successful acquisition of Eaton Hydraulics. - [Building Strategic Messaging in EMEA and USA](https://www.napierb2b.com/building-strategic-messaging-across-emea-and-usa/): Kinara needed support to increase awareness and demonstrate the value of Kinara's AI processors, modules, and software solutions. - [Podcasts](https://www.napierb2b.com/podcasts/): Welcome to Napier's Podcast page. Discover the latest guidance and insight into key marketing trends via our podcasts. - [B2B Marketing in a Recession](https://www.napierb2b.com/b2b-marketing-recession/): Marketing in a recession can be a tough for B2B marketers. We share why Napier is the right partner to support you through this challenge. - [Laura Baker - Account Manager](https://www.napierb2b.com/our-people/laura-baker-account-manager/): Laura is an Account Manager at Napier, with over 15 years experience in copywriting and working in marketing and PR. - [Alison Blakey - PR Specialist](https://www.napierb2b.com/our-people/alison-blakey-pr-specialist/): Alison (Ali) joined the Neesham Team (now Napier) in 2012 as a PR Specialist supporting clients’ accounts covering the electronics industry. - [Saffron Wall - Finance Administrator](https://www.napierb2b.com/our-people/saffron-wall-finance-administrator/): Saffron is a Finance Administrator at Napier, and supports the team with account administration, from account work to analysis of campaigns. - [Elaine Hodson - Account Director](https://www.napierb2b.com/our-people/elaine-hodson-account-director/): Elaine joined the Napier team in 2022 following the acquisition of Neesham PR, where she worked for over 20 years. - [Neesham Public Relations](https://www.napierb2b.com/neesham-public-relations/): Neesham is a highly respected B2B technology PR agency that joined the Napier Group in October 2022. - [Eden Shelley- Account Manager](https://www.napierb2b.com/our-people/eden-shelley-account-manager/): Eden is a 2022 graduate from Staffordshire with a degree in marketing and media. She joined the team straight out of university. - [Carol Butterworth - Finance Manager](https://www.napierb2b.com/our-people/carol-butterworth-finance-manager/): Carol manages Napier’s finance function. Carol has over 20 years of finance experience in a wide range of sectors including manufacturing. - [ROI Calculator for Your Marketing Campaigns](https://www.napierb2b.com/marketing-roi-calculator/): The Napier marketing ROI calculator will let you quickly and easily determine the return on investment for your campaign. - [Amelia Durman - HR Manager & Talent Acquisition](https://www.napierb2b.com/our-people/amelia-durman-talent-acquisition/): Amelia is an experienced HR and Recruitment professional who has worked in both an agency and in house environment. - [Napier: Global Marketing Experts](https://www.napierb2b.com/napier-b2b-expo-2022/): Welcome to our page, where we share a range of informative information about Napier and the different ways we can support you. - [David Cunningham - Account Manager](https://www.napierb2b.com/our-people/david-cunningham-account-manager/): David arrived at Napier with more than 20 years as a writer and PR consultant for broadcast television engineering, and manufacturing firms. - [Tristan Van den Berg - Account Manager](https://www.napierb2b.com/our-people/tristan-van-den-berg-account-manager/): Tristan is an Account Manager at Napier, joining the team with over three years of experience in sales and marketing. - [Turtl: Interactive Content Creation](https://www.napierb2b.com/technology-marketing/turtl-interactive-content-creation/): Used to develop online documents, the Turtl platform offers several ways to make its content extremely interactive and engaging. - [How to Look the Ultimate Professional on Zoom and Teams](https://www.napierb2b.com/lookpro/): This page holds resources for our webinar where we shared tips and tricks to being the ultimate professional on zoom and teams. - [Raising Awareness and Generating Leads via a Webinar Product Launch](https://www.napierb2b.com/raising-awareness-and-generating-leads-via-a-webinar-product-launch/): ABB HITACHI POWER GRIDS wanted to launch a new large fleet grid integrated charging product suite via a virtual event. - [Napier B2B Technology PR Agency 2](https://www.napierb2b.com/): Napier is a B2B Technology PR & marketing agency using deep market insight to deliver campaigns that drive our clients’ commercial success. - [Elana Bryan - Client Services Manager](https://www.napierb2b.com/our-people/elana-bryan-client-services-manager/): Elana joined Napier in 2021 as Client Services Manager with over 5 years of experience in Marketing Management. - [Natasha Websdale - Digital Marketing Specialist](https://www.napierb2b.com/our-people/natasha-websdale-digital-marketing-specialist/): Natasha is a Digital Marketing Specialist at Napier, joining the team with a speciality in website development and digital marketing. - [Napier's Awards](https://www.napierb2b.com/napiers-awards/): Information relating to Napier's awards and achievements across the last few years, sharing details of each achievement. - [Using a Customer Case Study to Generate High Quality Content and Coverage Across Europe](https://www.napierb2b.com/customer-case-study-high-quality-content-coverage/): Napier developed a press release and article for Vicor using a customer case study, to produce a unique story and achieve coverage. - [Securing High-quality Coverage with a Digital Press Conference](https://www.napierb2b.com/high-quality-coverage-digital-press-conference/): Napier was tasked with securing coverage and attendance from key editors for Tektronix's digital press conference. - [Napier’s Four-Step Process](https://www.napierb2b.com/napiers-four-step-process-2/): Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns. - [Chris Corfield - Director](https://www.napierb2b.com/our-people/chris-corfield-director/): Chris joined Napier following a successful marcomms career in-house at Control Techniques, the British-based global drives brand. - [How the Marketing Automation Software Advisor Works](https://www.napierb2b.com/resources/marketing-automation-software-selector/how-the-marketing-automation-software-advisor-works/): Napier's marketing automation software advisor helps you identify the platform that is right for you. Find out how it works. - [Marketing Automation Software Advisor](https://www.napierb2b.com/resources/marketing-automation-software-selector/): Napier's marketing automation software advisor will help you find the platform that best meets your requirements. - [How the ABM Advisor Works](https://www.napierb2b.com/resources/abm-advisor/how-the-abm-advisor-works/): Napier's ABM Advisor will help you determine the best tactics for your ABM campaign based upon the target audience. - [ABM Advisor](https://www.napierb2b.com/resources/abm-advisor/): Napier's ABM Advisor tool will determine the tactics most likely to be successful based on your target audience and campaign objectives. - [Napier's Four-Step Process](https://www.napierb2b.com/napiers-four-step-process/): This content is password protected. To view it please enter your password below: Password: - [Developing Technical Content for Launch of New Quality Inspection Robot](https://www.napierb2b.com/developing-technical-content-launch-of-robot/): ABB asked Napier for support in developing high-quality collateral to help launch a new quality inspection robot. - [Developing High Value Content to Secure Coverage](https://www.napierb2b.com/developing-high-value-content-to-secure-coverage/): Napier developed a PR programme to achieve maximum exposure from one case study, resulting in coverage in every key region. - [Debbie Armitage - PA/Office Manager](https://www.napierb2b.com/our-people/debbie-armitage-pa-office-manager/): Debbie helps support Account Directors with financial admin, looking and assisting in ensuring monthly processes run smoothly. - [Nesbert Musuwo - Account Manager](https://www.napierb2b.com/our-people/nesbert-musuwo-account-manager/): Nesbert joins the team with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing. - [Claire Shore – Account Executive](https://www.napierb2b.com/our-people/claire-shore-account-executive/): With over 20 years’ experience in the industrial PR and marketing sector, Claire has forged strong relationship bonds with key editors. - [Dawn White - Senior Account Manager](https://www.napierb2b.com/our-people/dawn-white-senior-account-manager/): Dawn White is a Senior Account Manager who has spent her career helping technology companies grow their business. - [Ross Edmonds – Senior Graphic Designer](https://www.napierb2b.com/our-people/ross-edmonds-senior-graphic-designer/): Ross is an experienced creative who loves to design and make his work stand out. He is passionate and imaginative about every detail. - [Tom Walker - Design Manager](https://www.napierb2b.com/our-people/tom-walker-design-manager/): Tom is an experienced designer having worked for Armitage (now Napier) for over 20 years, and supervises our in-house design team. - [Helen Greenhead - Head of Digital](https://www.napierb2b.com/our-people/helen-greenhead-head-of-digital/): Helen has been with Armitage (now Napier) for 25 years. She started out her career in marketing, building and managing databases. - [Kevin Tasker - Senior Content Developer](https://www.napierb2b.com/our-people/kevin-tasker-senior-content-developer/): Kevin has produced a wide variety of content, including magazines and brochures, whitepapers, features, blogs, and video scripts for clients. - [Ian Jarrett - Director](https://www.napierb2b.com/our-people/ian-jarrett-director/): Ian is a strategic thinking B2B marketing specialist with a wealth of experience in the definition and delivery of marketing plans. - [Phil Gibson - Head of Content Development](https://www.napierb2b.com/our-people/phil-gibson-head-of-content-development/): Phil looks after some of Napier’s largest accounts, delivering high quality content and strategy while handling day-to-day logistics. - [Edward Neale - Associate Director](https://www.napierb2b.com/ed-neale-associate-director/): Ed's experience encompasses creating and managing complete marketing communications campaigns supported by a wide range of content. - [Webinars](https://www.napierb2b.com/webinars/): Welcome to Napier's Media page, which provides the latest guidance and insight into key marketing trends via our webinars and podcasts. - [Generating Leads and Increasing Awareness With a Webinar](https://www.napierb2b.com/generating-leads-and-increasing-awareness-with-a-webinar/): Vicor made the strategtic decision to promote the PCB Layout webinar to increase awareness and generate leads. - [Raising Brand Awareness With Thought Leadership Content](https://www.napierb2b.com/farnell-brand-awareness-content/): Farnell wanted to build its reputation as a leading supplier of embedded products, and asked Napier for ideas. - [Technology Trends Blog](https://www.napierb2b.com/technology-trends-blog/): Our blog about trends and news in B2B technology to help marketing professionals working in a wide range of industries. - [Industrial Engineering Media News](https://www.napierb2b.com/industrial-engineering-media-news/): Our blog about the changes in the European industrial automation and technology market, carrying the views and opinions of the Napier team. - [Who is Peter Bush?](https://www.napierb2b.com/who-is-peter-bush/): Peter was the managing editor of a group of journals published by the Institution of Electrical Engineer and acquired PBC in 1992. - [About Peter Bush Communications](https://www.napierb2b.com/about-peter-bush-communications/): Peter Bush, a successful and experienced journalist, acquired a PR and Marketing Agency and renamed the business Peter Bush Communications. - [About Armitage Communications](https://www.napierb2b.com/about-armitage-communications/): Armitage Communications was a specialist high-tech PR and Marketing agency working within the electrical and industrial automation sectors. - [Napier's Cloud Booth for Virtual Trade Shows](https://www.napierb2b.com/technology-marketing/virtual-trade-shows/): A flexible virtual trade show booth platform designed for B2B technology companies to deliver great interactive expereinces. - [Our Global Network](https://www.napierb2b.com/contact-napier/our-global-network/): Napier is a member of Eurocom Worldwide, the global agency PR network for B2B and technology that service over 1000 client enterprises. - [Natasha Le Marquand - Account Manager](https://www.napierb2b.com/our-people/natasha-le-marquand-account-manager/): Natasha is an Account Manager at Napier, with previous experience working for a leading B2B lighting manufacturer. - [Strategies for Marketing in the COVID-19 Crisis](https://www.napierb2b.com/covid/): In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies - [Create Your Marketing Automation Naming Convention](https://www.napierb2b.com/create-your-marketing-automation-naming-convention/): Free online tool let you Create Your Marketing Automation Naming Convention to make sure your marketing automation system is organized. - [Marketing Challenges Solved](https://www.napierb2b.com/marketing-challenges-solved/): Solve your marketing challenges with a B2B technology agency that understands how to create and distribute content, reaching the most important audiences. - [Sales Enablement](https://www.napierb2b.com/technology-marketing/sales-enablement/): Sales enablement services from an agency that understands B2B technology. Lead scoring and nurturing; training and sales tool development. - [Account Manager - Job Description](https://www.napierb2b.com/account-manager-job-description/): Napier are looking for an account manager to join the team. Read our job description and find out if Napier is the right fit for you. - [Callie Bingley - Account Director](https://www.napierb2b.com/our-people/callie-bingley-account-director/): Callie is an Account Director at Napier and comes from a background in public relations, having previously worked across multiple B2B accounts. - [Senior PR and Marketing Account Manager (Europe)- Job Description](https://www.napierb2b.com/senior-pr-and-marketing-account-manager-europe-job-description/): Napier are hiring for a Senior Account Manager. Check out the full job description and see if this is this is the right role for you. - [Clive Over - Director](https://www.napierb2b.com/our-people/clive-over-director/): Clive is an director at Napier. Clive joined Napier in 2019 from the San Francisco Bay area as a 20+ year silicon valley veteran. - [Hayden Reader - Digital Marketing Specialist](https://www.napierb2b.com/our-people/hayden-reader-digital-marketing-specialist/): Hayden is a Marketing Specialist at Napier, and joins the team with a 3-year retail management background and a full diploma in ICT. - [Napier's Expertise & Experience](https://www.napierb2b.com/napier-creds/): Welcome to Napier's Capabilities Page. Here you can find everything you need to know about who we are and how we can potentially help you. - [Armitage Communications](https://www.napierb2b.com/armitage-communications/): Armitage Communications are a part of the Napier Group, and are a specialist high-tech PR and Marketing agency for the ndustrial automation sector. - [Account Based Marketing](https://www.napierb2b.com/account-based-marketing/): Napier is an expert B2B ABM agency, with extensive experience in Account-Based Marketing campaigns for B2B technology. Learn more. - [More about Napier](https://www.napierb2b.com/more-about-napier/): Read On To Find Out More About We What Do... Napier is a B2B PR and marketing agency based in the heart of Chichester, West Sussex. - [Acquiring Leads and Product Data Through a Survey](https://www.napierb2b.com/acquiring-leads-and-product-data-through-a-survey/): Design a survey targeting engineers to acquire data about the product end use and generating leads for Farnell element14 by incorporating a prize draw - [Driving Leads Through Account Based Marketing (ABM)](https://www.napierb2b.com/driving-leads-through-account-based-marketing/): recommended running an Account Based Marketing (ABM) campaign, focusing some of the marketing budget on ensuring that the content reaches target accounts - [Increasing Engagement with a Selfie Competition](https://www.napierb2b.com/increasing-engagement-with-a-selfie-competition/): We created a campaign for Napier that would raise awareness and encourage our target audience to engage and interact with Napier. - [AB Test Calculator - Is the Difference Statistically Significant?](https://www.napierb2b.com/ab-testing-is-the-difference-statistically-significant/): Use our A/B test calculator, to understand if the difference on your campaigns are statistically significant, and which is the most successful. - [Patryk Duda - Senior IT Engineer](https://www.napierb2b.com/patryk-duda-senior-it-engineer/): Patryk Duda is a Senior IT Engineer after recently graduating from Bournemouth University with a 2:1 in Business IT. - [Danielle Robertshaw - Account Administration Executive](https://www.napierb2b.com/danielle-robertshaw-account-administration-executive/): Danielle joins the Napier team as a Account Administration Executive, having previously worked in the weddings and medical industry. - [Developing a video campaign to be used in the selling process](https://www.napierb2b.com/developing-sales-video-campaign/): Napier Case Study: Napier worked very closely with ProSYS, to create a fully sophisticated video to help sell one of their core products. - [Gas Safety Infographic Campaign](https://www.napierb2b.com/gas-safety-infographic-campaign/): Napier Case Study: Napier was tasked with the job to create an engaging infographic to warn of the dangers of CO2 within confined working spaces. - [Video Content creation for MWC 2018](https://www.napierb2b.com/enhancing-exhibition-look-feel-towards-brand-awareness/): Napier developed a set of wall videos to complement their stand layout at Mobile World Congress. While also created the exhibition graphics - [Napier's Marketing Tools](https://www.napierb2b.com/resources-napiermarketingtools/): Napier's Marketing Tools will help marketing professionals plan, execute and deliver successful B2B technology campaigns. - [Google Analytics Link Generator](https://www.napierb2b.com/resources/google-analytics-link-generator/): Napier's Google Analytics Link Generator ensures you create a GA link that is in the correct format to transfer data accurately. - [SMART Objective Generator](https://www.napierb2b.com/resources/smart-objective-generator/): Napier's Smart Objective Generator ensures you will write objectives that are specific, measurable and time-bound by simply filling in a form. - [LinkedIn - Everything You Need to Know to Succeed](https://www.napierb2b.com/linkedin-everything-you-need-to-know-to-succeed/): On this page, you will find everything you need to know about achieving success on LinkedIn. From tactics, to guides and even blog posts. - [Generating leads and positioning brand with a webinar](https://www.napierb2b.com/vicor-rail-webinar-case-study/): We worked with our client to develop a structure to the webinar which would engage engineers and interest them enough to sign up to the webinar. - [Analyst Relations](https://www.napierb2b.com/technology-marketing/analyst-relations/): We help clients build relationships with buisness analysts that define markets and educate end users, procurement departments and government. - [Account-Based Marketing](https://www.napierb2b.com/technology-marketing/account-based-marketing-abm/): Napier’s ABM service uses inbound and outbound techniques to generate contacts and leads in key accounts that matter most, creating more valuable customers. - [Working with Napier](https://www.napierb2b.com/contact-napier/working-with-napier/): What's it like to be a Napier client? The information on this page will help give you a better idea of what to expect when working with Napier. - [Natalie Adams - Marketing Specialist](https://www.napierb2b.com/natalie-adams-marketing-specialist/): Natalie Adams is a Marketing Specialist at Napier, who supports the team in various ways, including content marketing, and marketing automation. - [Advertising](https://www.napierb2b.com/technology-marketing/advertising/): Napier is a B2B advertising agency that combines media channels to build advertising campaigns that grab attention and change perceptions. - [Napier's Selfie Competition](https://www.napierb2b.com/napiers-selfie-competition/): A collection of photos from from the Electronics Industry Awards night, featuring Napier's props. See all photos from the night and choosen winner. - [Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate](https://www.napierb2b.com/using-hubspot-to-send-personalised-multi-language-emails-to-increase-open-rate/): We configured HubSpot to pull data from Farnell element14's ecommerce records and send dynamically created, multi-language emails to increase sales. - [MQL and SQL Definition Tool](https://www.napierb2b.com/resources/mql-sql-definition-tool/): Use Napier's online tool to create a robust definition of your Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). - [B2B Persona Creator Tool](https://www.napierb2b.com/resources/b2b-persona-creator-tool/): The easy way to create personas for your B2B campaign. This persona generator is designed specifically for the needs of B2B marketers. - [Our Results - Case Studies and Testimonials](https://www.napierb2b.com/our-results/): Napier's campaigns deliver measurable marketing ROI for our clients. Find out more by reading some of our client case studies. - [Imogen Saunders - Account Manager](https://www.napierb2b.com/imogen-saunders-account-manager/): Imogen joins the Napier team from a background in B2B financial technology marketing. Her experience specialises in Media relations and Marketing where she is keen to apply and advance her skills and insight in the B2B Technology Marketing sector. - [Using a Whitepaper to Gain Marketing-Qualified Leads](https://www.napierb2b.com/using-a-whitepaper-to-gain-marketing-qualified-leads/): The promotion of the whitepaper was initially focused on targeting European Power Engineers via a three-part email drip campaign sent to Vicor’s internal CRM list. From this we generated successful open and download rates, which led to us approaching an electronic publication to promote it further. - [Providing Regular Interesting and Relevant Content to Drive Traffic](https://www.napierb2b.com/providing-content-to-drive-traffic/): Napier regularly produces content for the Vicor PowerBlog; in 2017, it produced 68 blogs that provided content around the best and most innovative use of Vicor products and solutions. Written to support power engineers, Vicor’s blog includes useful interviews, checklists, webinars and whitepapers. - [Delivering Consistent Branding with Website Development](https://www.napierb2b.com/delivering-consistent-branding-website-development/): IronCAD sells 3D and 2D CAD software globally through resellers around the world. In the past, each reseller had their own website tailored to advertise their products. The problem that IronCAD faced was that each website looked different and didn’t convey the same look and feel - [Generating leads with a minimal budget spend](https://www.napierb2b.com/generating-leads-minimal-budget-spend/): We decided to run a competition aimed at design engineers, hobbyists & makers, this competition ran across Europe and offered 3 lucky winners the chance of winning one the latest products on the market, the STM32L4 Discovery Kit IoT Node. - [Increasing SEO Value and Traffic with Content](https://www.napierb2b.com/increasing-seo-value-traffic-content/): We built an IoT calculator that was designed to help engineers to calculate battery life in IoT applications, the creation of this informative piece of content was designed to increase SEO value and bring traffic to the new IoT Hub website. - [Creating a Global Campaign to Drive Traffic](https://www.napierb2b.com/premier-farnells-global-change-world-challenge-engineers/): Premier Farnell’s Change the World challenge for engineers, is a global campaign, which had to make a large impact with a small budget. The campaign engaged engineers around the world by exciting them with an opportunity to present their creative ideas. - [Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness](https://www.napierb2b.com/using-webinar-generate-marketing-qualified-leads-raise-awareness-anritsu/): Anritsu approached us with a brief to find a media partner to run a webinar titled “Future technologies and Evolution for Cellular Telecom Networks”. The webinar was to be run in English, but needed to be promoted across Europe - [Developing Thought Leadership and Showcasing Client Products](https://www.napierb2b.com/developing-thought-leadership-showcasing-client-products/): We worked on a campaign to produce a series of articles explaining their approach to producing high quality software for embedded systems in cars, which secured excellent coverage across a series of top European automotive, electronics and testing publications. - [Marketing Technology Role - Computer Science/IT Graduate](https://www.napierb2b.com/contact-napier/work-for-napier/marketing-technology-role-computer-scienceit-graduate/): Napier is looking to recruit a graduate in computer science or other IT discipline to join our team as a marketing technology specialist. - [Rachael Penfold - Media Analyst](https://www.napierb2b.com/our-people/rachael-penfold-media-analyst/): Rachael joins Napier as a Media Analyst, having previously worked in an International/Exporting role within the Greetings and Giftware industry. - [Hannah Wehrly - Director](https://www.napierb2b.com/our-people/hannah-wehrly-director/): Hannah is the Head of Business Development and Marketing at Napier, overseeing sales, lead nurturing and content marketing. - [Inbound Marketing](https://www.napierb2b.com/technology-marketing/hubspot-inbound/): Napier is an agency that uses Hubspot Inbound marketing to move our clients' prospects from awareness to opportunity in less time. - [Generating Leads Through Email Marketing and Landing Pages](https://www.napierb2b.com/creating-successful-lead-generation-campaign-email-marketing-penn-engineering/): A description of a lead generation campaign utilising a third party list rental to send an HTML email directing recipients to dedicated landing pages. - [Our Approach](https://www.napierb2b.com/approach/): Our unique four-step approach allows us to rapidly deliver measurable return on marketing investment, and continually optimise our campaigns. - [Smart Cities Multilingual Microsite Development](https://www.napierb2b.com/smart-cities-multi-lingual-microsite-development/): The objective: To create a multilingual website (Chinese and English) to promote LEM's products for energy-efficient Smart Cities. - [Test Equipment Lead Generation Campaign](https://www.napierb2b.com/test-equipment-lead-generation-campaign/): Description of a campaign to generate cost-effective leads in automotive and 5G communications markets for test equipment vendor, Anritsu. - [Lead Generation with Landing Pages](https://www.napierb2b.com/lead-generation-landing-pages/): Napier developed a text only email campaign sent to a highly targeted contact list to raise awarness of a recent LEM product launch. - [Running Email Campaigns for Lead Generation](https://www.napierb2b.com/email-campaign-lead-generation/): Case study of our client Penn Engineering, and how we ran email campaigns for lead generation, through dedicated landing pages and a valued offer. - [Page 404 Custom](https://www.napierb2b.com/page-404-custom/): - [PR Resources](https://www.napierb2b.com/resources/pr-resources/): Insightful PR resources to improve your B2B PR campaigns and deliver measurable results. - [Marketing Automation Resources](https://www.napierb2b.com/resources/marketing-automation/): Insightful B2B marketing automation resources to improve your B2B technology campaigns and deliver measurable results. - [Social Media Resources](https://www.napierb2b.com/resources/social-media/): Insightful B2B social media resources to improve your B2B technology campaigns and deliver measurable results. - [Lead Generation and Lead Nurturing Resources](https://www.napierb2b.com/resources/lead-generation-lead-nurturing-agency/): Insightful B2B lead generation and lead nurturing resources from Napier, a top B2B tech lead nurturing agency, that deliver results. - [Email Marketing Resources](https://www.napierb2b.com/resources/email-marketing/): Insightful B2B email marketing resources to improve your B2B campaigns and deliver measurable results. - [Content Marketing Resources](https://www.napierb2b.com/resources/content-marketing/): Insightful content marketing resources to improve your B2B PR and marketing campaigns and deliver measurable results. - [Raising Brand Awareness in the UK and Germany](https://www.napierb2b.com/raising-brand-awareness-in-the-uk-and-germany/): Napier developed a PR programme to raise brand and product awareness for Vector Software in the critical UK & German markets. - [Marketing Automation for Power Components Company](https://www.napierb2b.com/marketing-automation-for-power-components-company/): Napier is responsible for power component company Vicor's entire marketing automation process, managing campaigns that reach 100,000 worldwide contacts. - [Creating a Video Newscast Channel](https://www.napierb2b.com/creating-a-video-newscast-channel/): Napier worked with Microchip to develop a video newscast channel, as a way of announcing new products while supplementing press releases. - [Securing Coverage in a National Newspaper](https://www.napierb2b.com/securing-coverage-in-a-national-newspaper/): During the DVLA's major infrastructure crisis, Napier identified an opportunity for SciVisum to comment, securing them coverage in a national newspaper. - [Launching and Managing Email Newsletters](https://www.napierb2b.com/launching-and-managing-email-newsletters/): Napier launched and manages a series of monthly email newsletters for Future Electronics, reaching a database of over 43,000 contacts across the EMEA region - [Placing Reader Competitions Across European Titles](https://www.napierb2b.com/placing-reader-competitions-across-european-titles/): To increase awareness of Microchip's development tools & generate leads, Napier is responsible for placing reader competitions in electronics publications. - [Developing Microsite to Promote a Coding Standard](https://www.napierb2b.com/developing-microsite-to-promote-a-coding-standard/): To mark the launch of a new version of PRQA's coding standard, Napier developed an entirely new website to include their updated coding standard. - [Re-purposing Content for Lead Generation](https://www.napierb2b.com/re-purposing-content-for-lead-generation/): To create a new means of generating quality leads, Napier developed a Back to Basics eBook designed for engineers and graduates, using previous blog content. - [Raising the Profile of a British PC Manufacturer](https://www.napierb2b.com/raising-the-profile-of-a-british-pc-manufacturer/): Napier developed a PR campaign to raise Novatech's profile in the UK media, focusing on them being one of the few remaining British PC manufacturer. - [Using Marketing Automation to Nurture Leads Following a Trade Show](https://www.napierb2b.com/using-marketing-automation-to-nurture-leads-following-a-trade-show/): Our tip sheet provides tips on how to best optimise your trade show efforts, and nurture your leads during and post-show. - [Freya Ward – Account Director](https://www.napierb2b.com/our-people/freya-ward-account-director/): Freya is an account director who works with a variety of electronics & IT clients across the UK, Europe and US. Freya enjoys planning and implementing multichannel PR and Marketing campaigns in line with client objectives and budgets. - [Jill Wakeford - Accountant](https://www.napierb2b.com/our-people/jill-wakeford-accountant/): Jill is an experienced financial professional, who is responsible for managing Napier’s accounts. - [Marketing Research](https://www.napierb2b.com/technology-marketing/research/): A B2B technology agency that builds campaigns on research and insight. - [Microsite Development](https://www.napierb2b.com/technology-marketing/website-microsite-development/): Website and microsite development to boost your campaigns with inbound marketing to deliver high-quality sales leads. - [Measurement and Results](https://www.napierb2b.com/technology-marketing/measurement-and-results/): An agency that uses business metrics to measure the results and ROI of campaigns. - [Issues & Crisis Management](https://www.napierb2b.com/technology-marketing/issues-crisis-management/): Effective issues and crisis management to help B2B technology companies deal with unexpected problems and challenges - [Technical Copywriting](https://www.napierb2b.com/technology-marketing/b2b-technical-copywriting-agency/): We are a B2B technical copywriting agency that demands attention by clearly conveying key messages to all target audiences. - [International Campaigns](https://www.napierb2b.com/technology-marketing/international-campaigns/): International campaigns spanning Eastern and Western Europe, USA, India and the Far East - [Press Room](https://www.napierb2b.com/contact-napier/press-room/): We love you hard-working journalists and want to try to make your job easier! Here is some information about Napier we think you'll find helpful. - [Marketing Automation](https://www.napierb2b.com/technology-marketing/marketing-automation/): We work with clients to understand needs, develop a strategy, assist in choice of tools and design and implement effective and efficient campaigns. - [Content Creation](https://www.napierb2b.com/technology-marketing/content-creation/): Content Marketing in B2B Tech should be thought provoking, eye capturing and engaging, we deliver all of these across a range of media. - [SEM](https://www.napierb2b.com/technology-marketing/sem/): Search Engine Marketing in B2B Technology can drive relevant and targeted traffic to your website to increase lead generation. - [SEO](https://www.napierb2b.com/technology-marketing/seo/): SEO is a vital marketing tactic and effective strategy. We use it to drive targeted traffic to your website. - [Strategy and Planning](https://www.napierb2b.com/technology-marketing/strategy-and-planning/): Consultancy, strategic counsel and planning are foundational elements of Napier's service, helping clients build a clear and effective strategy. - [Clare Reader - Senior PR Specialist](https://www.napierb2b.com/our-people/clare-reader-pr-specialist/): Clare manages the editing, translation and issuing of press releases for Napier's clients, as well as supporting many of other campaigns. - [Passionate about B2B Technology from A to Z](https://www.napierb2b.com/go/passionate-about-b2b-technology-from-a-to-z/): We love B2B technology. Here's some background to why we ran a campaign that described why we're passionate about B2B technology from A to Z. - [Payment By Results](https://www.napierb2b.com/payment-by-results/): We believe that our fee should be based upon whether we deliver the results that will help them achieve their business goals. Learn more about our PBR approach. - [Mike Maynard - Managing Director](https://www.napierb2b.com/our-people/mike-maynard-managing-director/): Mike Maynard is the managing director of Napier Partnership Limited. His strategic thinking and technical knowledge are a valuable resource for our clients - [Rob Furby - Creative Services Manager](https://www.napierb2b.com/our-people/rob-furby-graphic-design/): Rob Furby is a creative designer who produces compelling interactive rich media adverts for online campaigns as well as video and stunning print graphic design. - [Suzy Kenyon - Director](https://www.napierb2b.com/our-people/suzy-kenyon-director/): Suzy Kenyon is a director of Napier. Her extensive experience of B2B technology marketing ensures our clients' PR and marketing campaigns deliver great results. - [Debbie Norton - Senior Account Manager](https://www.napierb2b.com/our-people/debbie-norton-senior-account-manager/): Debbie Norton has a wide range of experience delivering PR and marketing campaigns for industrial technology, electronics, IT and engineering clients. - [Our People](https://www.napierb2b.com/our-people/): Napier's PR and marketing specialists help technology companies run effective campaigns that deliver great ROI. Meet the team here! - [Launch of Data Centre Management Tool](https://www.napierb2b.com/launch-of-data-centre-management-tool/): Napier helped Avocent launch this important product with journalist briefings in UK, Germany and France, resulting in outstanding coverage. - [Ongoing Email Marketing Campaign](https://www.napierb2b.com/ongoing-email-marketing-campaign/): Email newsletter campaign for Acal that included testing to optimise the performance and maximise ROI. - [Power Quality Campaign](https://www.napierb2b.com/power-quality-campaign/): Napier helped Lem raise the profile of its instruments business, ultimately leading to a very successful acquisition of the business by Fluke. - [RAID Storage Case Studies](https://www.napierb2b.com/creating-case-studies/): Ongoing PR campaign, including several reviews, to promote 3ware RAID controllers and position them as the best choice for high-performance applications. - [European Electronics Media News](https://www.napierb2b.com/blogs/european-electronics-media/): Napier News is the leading source of informaiton about the European electronics media: print magazines, websites, digital magazines and other publications. - [Marketing Blog](https://www.napierb2b.com/blogs/marketing-blog/): Napier's B2B Technology Marketing blog is a resource for marketing managers looking for information about PR, advertising, social media and direct marketing. - [Our Blogs](https://www.napierb2b.com/blogs/): Our marketing blog highlights some of the latest ideas and techniques to improve your B2B campaigns, and Napier News covers the European electronics media. - [Resources](https://www.napierb2b.com/resources/): Napier's guides to ensuring the best return on investment from your B2B technology marketing campaigns. Tips on PR, direct marketing and social media. - [Clients](https://www.napierb2b.com/clients/): Our clients include leading companies in the fields of electronic components, IT, storage, energy and industrial technology. - [Video](https://www.napierb2b.com/technology-marketing/video/): Video marketing for B2B technology companies. Filming, editing, production and training for online video marketing and video blogging. - [Social Media](https://www.napierb2b.com/technology-marketing/social-media/): A social media marketing agency that helps B2B technology companies use social media to communicate with current and potential customers. - [Design](https://www.napierb2b.com/technology-marketing/design/): A digital and print design agency for technology companies. Creative digital rich media adverts including flash and video, as well as graphic design for print. - [Direct Marketing](https://www.napierb2b.com/technology-marketing/direct-marketing/): A B2B direct marketing agency that helps technology companies build databases to reach decision makers through email and postal direct mail campaigns. - [News About Napier](https://www.napierb2b.com/blogs/news-about-napier/): The latest news and press releases about Napier Partnership Limited, a B2B technology PR agency with a focus on electronics PR and IT PR. - [Editor Quotes](https://www.napierb2b.com/editor-quotes/): Great PR needs great relationships with journalists. These are some quotes and testimonials explaining what editors think about our approach to PR. - [Newsletter](https://www.napierb2b.com/contact-napier/newsletter/): Subscribe to Napier News, our email newsletter covering PR, marketing, social media, advertising and the European electronics media. - [Where to Find Us](https://www.napierb2b.com/contact-napier/where-to-find-us/): Where to find Napier. Our offices are shown on the location maps below. - [Contact Us](https://www.napierb2b.com/contact-napier/): Contact details for Napier Partnership Limited. Call us on +44 1243 531123, or email: info@napier.co.uk. Addresses for London and Chichester offices. - [Work for Napier](https://www.napierb2b.com/contact-napier/work-for-napier/): Work for Napier! Our latest vacancies for PR and marketing professionals are shown below. We're always looking for great people to join our team. - [About Napier](https://www.napierb2b.com/contact-napier/about-napier/): Napier Partnership Limited is an integrated PR agency, with offices in Chichester and London, UK. We are experts in B2B marketing for technology companies. - [PR](https://www.napierb2b.com/technology-marketing/pr/): A PR agency for technology companies providing media relations, analyst relations, corporate PR and internal comms integrated into the overall marketing mix. - [Marketing Management](https://www.napierb2b.com/technology-marketing/marketing-management/): Marketing agency providing strategic advice and counsel; research; planning; and tactical marketing management. Measured with clear objectives and KPIs. - [What we do](https://www.napierb2b.com/technology-marketing/): A leading integrated agency for B2B Technology clients. Napier's services include PR, direct marketing, email marketing, social media, advertising and video. - [The Napier News policy on comments](https://www.napierb2b.com/go/the-napier-news-policy-on-comments/): We moderate all comments, and will remove comments about your if you complain. We prefer that you reply to comments, rather than asking for them to be removed. --- --- ## Posts - [Why ABM Fails – And How to Fix It](https://www.napierb2b.com/2025/06/why-abm-fails-and-how-to-fix-it/): Unlock the potential of B2B ABM to enhance your marketing strategy. Learn common pitfalls and how to avoid them. - [Top Tips for Successful B2B Social Media: My Notes from a Podcast Interview with Emeric Ernoult, Agorapulse](https://www.napierb2b.com/2025/06/top-tips-for-successful-b2b-social-media-my-notes-from-a-podcast-interview-with-emeric-ernoult-agorapulse/): Discover insights from my interview with Emeric Ernoult Agorapulse on improving social media strategies for B2B companies. - [Navigating Social Media Chaos - Emerick Ernoult - Agorapulse](https://www.napierb2b.com/2025/06/navigating-social-media-chaos-emerick-ernoult-agorapulse/): Elevate your social media marketing strategy with tips from Emeric Ernoult on value-driven content and team collaboration. - [Get Your Targeting Right: Why It Matters in B2B Marketing](https://www.napierb2b.com/2025/05/get-your-targeting-right-why-it-matters-in-b2b-marketing/): Unlock the power of account based marketing to target the right clients and improve your B2B marketing strategy. - [The Ojo-Yoshida Report Has Rebranded!](https://www.napierb2b.com/2025/05/the-ojo-yoshida-report-has-rebranded/): The Ojo-Yoshida Report has rebranded as TechSplicit, focusing on the real-world impact of technology and innovation. - [Meet Napier's Head Of Content: Q&A With Phil Gibson](https://www.napierb2b.com/2025/05/meet-napiers-head-of-content-qa-with-phil-gibson/): Dive into a Q&A with Napier's Head of Content and learn about content creation and a surprising love story. - [Entries For The Elektra Awards 2025 Are Now Open!](https://www.napierb2b.com/2025/05/entries-for-the-elektra-awards-2025-are-now-open/): Entries for the Elektra Awards 2025 are now open! Join us in celebrating innovation in the electronics industry. - [elektroniknet.de Expands International Offering with Arabic-Language Segment](https://www.napierb2b.com/2025/05/elektroniknet-de-expands-international-offering-with-arabic-language-segment/): elektroniknet.de launches content in Arabic, enhancing connections in the electronics industry for local decision-makers. - [The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics](https://www.napierb2b.com/2025/05/the-power-of-brand-marketing-transforming-b2b-marketing-strategies-sean-adams-brand-metrics/): Discover how Brand Metrics helps B2B marketers address challenges in measuring brand effectiveness with innovative solutions. - [A Napier Webinar: Attribution: The Biggest Marketing Fairytale](https://www.napierb2b.com/2025/05/a-napier-webinar-attribution-the-biggest-marketing-fairytale/): Join Napier's webinar to uncover the complexities of Marketing Attribution and its impact on campaign success. - [Guest Blog - Kay Petermann's View On Canton Fair Visit In China](https://www.napierb2b.com/2025/05/guest-blog-kay-petermanns-view-on-canton-fair-visit-in-china/): Read our guest blog from Kay Petermann, Editor of IEN DACH, who discusses his visit to the Canton Fair in China. - [Future Horizons: May Semiconductor Update](https://www.napierb2b.com/2025/05/future-horizons-may-semiconductor-update-2/): Explore the Future Horizons May report for insights on the semiconductor market and its recent growth trends. - [A Napier Webinar: How to Integrate AI Into Your Marketing Campaigns](https://www.napierb2b.com/2025/05/a-napier-webinar-how-to-integrate-ai-into-your-marketing-campaigns/): Join our webinar to explore the benefits of AI marketing and learn how to integrate AI into your campaigns effectively. - [Navigating the Evolving Landscape of Marketing Automation Tools](https://www.napierb2b.com/2025/05/navigating-the-evolving-landscape-of-marketing-automation-tools/): In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space. - [Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B](https://www.napierb2b.com/2025/05/harnessing-intent-data-how-to-drive-effective-b2b-campaigns-riaz-kanani-radiate-b2b/): Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing and ABM. - [Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn](https://www.napierb2b.com/2025/05/unlocking-abm-success-how-recotap-empowers-companies-on-linkedin/): Recotap’s Ganesh Chithambalam on the Evolution of ABM and Marketing Challenges. - [Empowering Marketers with AI – Sam Mallikarjunan – agent.ai](https://www.napierb2b.com/2025/04/empowering-marketers-with-ai-sam-mallikarjunan-agent-ai/): Learn about agent.ai and how it enables anyone to build intelligent AI agents to enhance their marketing strategies. - [Key Insights from HubSpot’s State of Marketing Report 2025](https://www.napierb2b.com/2025/04/key-insights-from-hubspots-state-of-marketing-report-2025/): Explore key insights from the HubSpot State of Marketing Report 2025 to optimize your marketing strategy and ROI. - [Editor of Power Electronics News Starts Two New Series!](https://www.napierb2b.com/2025/04/editor-of-power-electronics-news-starts-two-new-series/): Explore the Power Up Circuit Lab and ESD series, helping engineers connect with practical power electronics insights. - [Challenging Attribution, Repurposing Content, and Elevating Email](https://www.napierb2b.com/2025/04/challenging-attribution-repurposing-content-and-elevating-email/): Uncover the challenges of attribution in marketing and the benefits of Marketing Automation for boosting engagement and results. - [Future Horizons: April Semiconductor Update](https://www.napierb2b.com/2025/04/future-horizons-april-semiconductor-update-2/): Explore Future Horizons' April Report for the latest insights on the semiconductor market and annualised growth rates. - [The Power of Audience Narratives – Francesco D’Orazio – Pulsar](https://www.napierb2b.com/2025/04/the-power-of-audience-narratives-francesco-dorazio-pulsar/): Francesco D’Orazio, joins Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar. - [IEN Europe Marks 50 Years](https://www.napierb2b.com/2025/04/ien-europe-marks-50-years/): IEN Europe celebrates 50 years of connecting industry. Discover how its mission has evolved with emerging trends and technologies. - [Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated](https://www.napierb2b.com/2025/04/return-on-investment-or-risk-of-ignoring-gurmeet-dhaliwal-diodes-incorporated/): Learn about Diodes Incorporated's approach to building strong customer relationships and aligning sales with marketing strategies. - [MVPro Media Launches North American Website](https://www.napierb2b.com/2025/04/mvpro-media-launches-north-american-website/): Explore the launch of MVPro in North America and discover a valuable resource for machine vision professionals and decision makers. - [Brands, Beats & Bytes Podcast - Seizing Opportunities & Elevating Others](https://www.napierb2b.com/2025/03/brands-beats-bytes-podcast-seizing-opportunities-elevating-others/): Mike recently joined the Brands, Beats & Bytes podcast to share some of the lessons he has learned throughout his career. - [If You Aren’t Growing, You’re Going Backwards…](https://www.napierb2b.com/2025/03/if-you-arent-growing-youre-going-backwards/): Improve your B2B marketing efforts by focusing on sales growth. Understand the true value of measuring return on investment. - [Electronics Weekly Launches Monthly Review Issue](https://www.napierb2b.com/2025/03/electronics-weekly-launches-monthly-review-issue/): Explore the Electronics Weekly Review, featuring exclusive news, thought leadership, and in-depth analysis of the electronics industry. - [Re-evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?](https://www.napierb2b.com/2025/03/re-evaluating-marketing-automation-are-you-using-your-platform-to-its-full-potential/): The latest Marketing Automation Moment podcast episode discusses why companies are reconsidering their marketing automation platforms. - [The Evolution of PR – James McCann – Everhaze](https://www.napierb2b.com/2025/03/the-evolution-of-pr-james-mccann-everhaze/): James McCann, CEO of Everhaze, joins the Marketing B2B Technology podcast to share insights into the challenges PR professionals face today. - [A Napier Webinar: The Impact of AI on SEO and Search Advertising](https://www.napierb2b.com/2025/03/a-napier-webinar-the-impact-of-ai-on-seo-and-search-advertising/): Register for Napier's on-demand webinar and learn how generative AI is affecting marketers as it impacts SEO and search advertising tactics. - [Electronic Specifier Shines At Embedded World](https://www.napierb2b.com/2025/03/electronic-specifier-shines-at-embedded-world/): Discover insights and careers at Electronic Specifier's Women in Tech Forum at embedded world, featuring inspirational speakers. - [Engineers Trust Experts Over AI – What This Means for Marketers](https://www.napierb2b.com/2025/03/engineers-trust-experts-over-ai-what-this-means-for-marketers/): Find out why engineers look less at AI-generated content and prefer trusted publications for accurate information. - [The State Of Publishing: An Editor’s Lament](https://www.napierb2b.com/2025/03/the-state-of-publishing-an-editors-lament/): Explore a guest blog from an anonymous editor reflecting on their evolving career in technical journalism and aerospace. - [embedded world 2025: The Results Are In](https://www.napierb2b.com/2025/03/embedded-world-2025-the-results-are-in/): Explore the highlights of embedded world 2025, featuring 1,200 exhibitors and 32,000 visitors from around the globe. - [Future Horizons: March Semiconductor Update](https://www.napierb2b.com/2025/03/future-horizons-march-semiconductor-update/): Explore Future Horizons’ March report to uncover the latest trends and forecasts in the semiconductor market. - [Future Horizons: February Semiconductor Update](https://www.napierb2b.com/2025/02/future-horizons-february-semiconductor-update/): Keep up with the latest updates from the semiconductor market with February's executive summary from Future Horizons’. - [15 Tips for Mastering Salesforce Marketing Cloud](https://www.napierb2b.com/2025/02/15-tips-for-mastering-salesforce-marketing-cloud/): In this blog we share 15 practical tips for Salesforce Marketing Cloud to save you time, enhance your campaigns, and maximise your results. - [Show Focus: InnoElectro 2025, Budapest’s Leading Electronics Expo Returns](https://www.napierb2b.com/2025/02/show-focus-innoelectro-2025-budapests-leading-electronics-expo-returns/): Get the latest updates from InnoElectro 2025, Hungary’s leading electronics event, returning April 8-10 at the Budapest Olympic Centre. - [Navigating Programmatic Advertising – David Nelson – Limelight Inc](https://www.napierb2b.com/2025/02/navigating-programmatic-advertising-david-nelson-limelight-inc/): David Nelson, Co-Founder and CEO of Limelight, joins the Marketing B2B Technology podcast to discuss programmatic advertising. - [Q&A with Napier’s Head of Digital Marketing, Helen Greenhead](https://www.napierb2b.com/2025/02/qa-with-napiers-head-of-digital-marketing-helen-greenhead/): Discover what makes digital marketing at Napier unique as the Head of Digital Marketing shares her experiences and insights. - [A Napier Podcast Interview with Avetis Ghazaryan - Growth Hunter](https://www.napierb2b.com/2025/02/a-napier-podcast-interview-with-avetis-ghazaryan-growth-hunter/): Avetis Ghazaryan, Founder of Growth Hunter, shares how momentum marketing can enable marketers to overcome marketing challenges. - [A Napier Webinar: How to Get AI to do Your Market Research](https://www.napierb2b.com/2025/02/a-napier-webinar-how-to-get-ai-to-do-your-market-research/): Watch our on-demand webinar, 'How to Get AI to do Your Market Research', exploring how AI can support B2B marketers with market research. - [Electronic Specifier Partners with Embedded World’s Women4ew Conference](https://www.napierb2b.com/2025/02/electronic-specifier-partners-with-embedded-worlds-women4ew-conference/): Electronic Specifier has announced that for the third year it will partner with embedded world’s “women4ew” conference. - [A Sad Goodbye to Georg Steinberger](https://www.napierb2b.com/2025/01/a-sad-goodbye-to-georg-steinberger/): Napier was saddened to hear the news that Georg Steinberger, Chairman of European distributors organisation FBDi has passed away. - [How to Make B2B Marketing Exciting – Dan Ruby – Nobl9](https://www.napierb2b.com/2025/01/how-to-make-b2b-marketing-exciting-dan-ruby-nobl9/): Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. - [Vehicle Electronics Appoint New Media Representatives](https://www.napierb2b.com/2025/01/vehicle-electronics-appoint-new-media-representatives/): Exciting news! 514 Media is now the media representative for Vehicle Electronics. Learn more about this new collaboration. - [Elektroniktidningen Acquire New Head Of Sales and Marketing](https://www.napierb2b.com/2025/01/elektroniktdiningen-acquire-new-head-of-sales-and-marketing/): Introducing Rainer Raitasuo, Elektronikdiningen's new Head of Sales and Marketing. Learn more about his impressive career in the industry. - [WEKA Fachmedien Acquired By NürnbergMesse](https://www.napierb2b.com/2025/01/weka-fachmedien-acquired-by-nurnbergmesse/): NürnbergMesse Group announces the acquisition of WEKA Fachmedien, adding diverse publications to their portfolio. - [New Ad Managers Join Datateam Publications](https://www.napierb2b.com/2025/01/new-ad-managers-join-datateam-publications/): Exciting news! Design Solutions and Energy & Sustainability Solutions welcome two new Ad Managers. Meet Harry Levy and Jacqui Henderson. - [Navigating the Future of Marketing: Insights from Fractional CMO Andy Culligan](https://www.napierb2b.com/2025/01/navigating-the-future-of-marketing-insights-from-fractional-cmo-andy-culligan/): Ever wondered what a Fractional CMO is? Andy Culligan, the latest guest on the podcast, dives into the fascinating world of Fractional CMOs. - [B2B Marketing in 2025. Is AI the Answer, or the Question?](https://www.napierb2b.com/2025/01/b2b-marketing-in-2025-is-ai-the-answer-or-the-question/): Get a sneak peek into the future of B2B marketing in 2025. Uncover the potential impact of Google search on your marketing efforts. - [Building Relationships in Digital PR - Vince Nero - BuzzStream](https://www.napierb2b.com/2024/12/building-relationships-in-digital-pr-vince-nero-buzzstream/): Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. - [Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp](https://www.napierb2b.com/2024/12/lead-generation-the-power-of-quiz-marketing-maxwell-nee-scoreapp/): Maxwell Nee from ScoreApp discusses quiz marketing and how businesses can engage potential customers through interactive quizzes. - [From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World](https://www.napierb2b.com/2024/12/from-newsletters-to-automation-maximizing-your-marketing-efforts-in-a-digital-world/): In this episode of the Marketing Automation Moment podcast, hosts explore Acton’s AI web agent and examine SMS marketing in B2B communications. - [Unlocking Marketing Success: Metrics That Matter and Metrics to Avoid](https://www.napierb2b.com/2024/12/unlocking-marketing-success-metrics-that-matter-and-metrics-to-avoid/): Don't get lost in the sea of marketing metrics. Learn how to identify meaningful metrics that truly matter for the success of your campaigns. - [The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso](https://www.napierb2b.com/2024/11/the-future-of-marketing-through-gifting-and-direct-mail-kris-rudeegraap-sendoso/): Kris Rudegraap, shares how software sales led him to create a platform simplifying personalized gifting and direct mail. - [A Napier Webinar: Which AI Should Your Boss Hire?](https://www.napierb2b.com/2024/11/a-napier-webinar-which-ai-should-your-boss-hire/): Watch our on demand webinar where we explore how different AIs perform and compare the results for a range of B2B marketing tasks. - [IoT Insider Cybersecurity Forum at electronica 2024](https://www.napierb2b.com/2024/11/iot-insider-cybersecurity-forum-at-electronica-2024/): Explore the Cybersecurity Forum at electronica 2024 and discover key discussions on IoT, healthcare, and automotive security. - [Celebrating Success: Hustle Awards 2025 Now Accepting Entries](https://www.napierb2b.com/2024/11/celebrating-success-hustle-awards-2025-now-accepting-entries/): Don't miss out on the Hustle Awards 2025! Celebrate exceptional achievements and gain visibility among industry leaders. - [A Publisher's Perspective Of SPS: IEN Europe](https://www.napierb2b.com/2024/11/a-publishers-perspective-of-sps-ien-europe/): Onur Dil shares his perspective of SPS 2024 in Nuremberg. Explore the exhibition space, exhibitors, and trade visitors' turnout. - [The Marketing Share Podcast - Storytelling, PR, and ABM Mastery](https://www.napierb2b.com/2024/11/the-marketing-share-podcast-storytelling-pr-and-abm-mastery/): Mike sat for an episode of The Market Share Podcast to discuss the evolving landscape of PR, storytelling, and Account-Based Marketing (ABM). - [Groundbreaking Year For electronica 2024](https://www.napierb2b.com/2024/11/groundbreaking-year-for-electronica-2024/): Get insights into electronica trade fair 2024: a global event showcasing innovations in electronics, AI, mobility, and sustainability. - [Future Horizons: November Semiconductor Update](https://www.napierb2b.com/2024/11/future-horizons-november-semiconductor-update/): Get the latest industry insights and projections from Future Horizons’ November report on the semiconductor market. - [Build Trust - The Secret to Closing Sales Effectively - ABB](https://www.napierb2b.com/2024/11/build-trust-the-secret-to-closing-sales-effectively-abb/): In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB. - [Women in Tech Forum at electronica 2024](https://www.napierb2b.com/2024/11/women-in-tech-at-electronica-2024-hosted-by-electronic-specifier/): Discover the Women in Tech Forum at electronica, celebrating women driving innovation in tech through inclusion, data, and innovation. - [Go-To-Market Strategy and Social Media for B2B: Insights from Andy Lambert - Adobe](https://www.napierb2b.com/2024/11/go-to-market-strategy-and-social-media-for-b2b-insights-from-andy-lambert-adobe/): Andy Lambert, Senior Product Marketing Manager, at Adobe shares his insights into navigating acquisitions and go-to-market strategies. - [Simplifying SEO: How to Demystify Search Engine Optimization - Moz](https://www.napierb2b.com/2024/11/simplifying-seo-how-to-demystify-search-engine-optimization-moz/): Ethan Hays, General Manager at Moz, dives into the world of SEO and shares his insights on simplifying SEO. - [Meet Associate Director: Ed Neale](https://www.napierb2b.com/2024/11/meet-associate-director-ed-neale/): Get insights from Ed Neale, Napier's Associate Director, about his industry experience, dreams, and advice for professionals. - [Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves](https://www.napierb2b.com/2024/11/navigating-the-marketing-automation-landscape-hubspots-cashflow-acquisition-and-semrushs-strategic-moves/): In this episode of the Marketing Automation Moment podcast, we dive into recent developments from the industry. - [Podcasting 101: 7 Steps to Launching Your Podcast](https://www.napierb2b.com/2024/10/podcasting-101-7-steps-to-launching-your-podcast/): In this blog, we outline the essential steps to help you kickstart your own podcast and use the power of podcasting to engage with audiences. - [Future Horizons: October Semiconductor Update](https://www.napierb2b.com/2024/10/future-horizons-october-semiconductor-update/): Stay updated on the semiconductor market with Future Horizons' October report. Explore the latest insights and projections for the industry. - [Let's Talk PR & More](https://www.napierb2b.com/2024/10/lets-talk-pr-more/): Mike joined the Let's Talk PR & More radio show to discuss best practices for creating and implementing B2B PR and media relations campaigns. - [From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI](https://www.napierb2b.com/2024/10/from-grunt-work-to-creativity-automating-marketing-tasks-lutra-ai/): Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses how Lutra helps streamline workflows with AI automation. - [The reality of 3D printing: overhyped or a true game changer? – Forward AM](https://www.napierb2b.com/2024/10/the-reality-of-3d-printing-overhyped-or-a-true-game-changer-forward-am/): Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. - [The AI Dilemma: Are We Relying Too Much on Automation in Marketing?](https://www.napierb2b.com/2024/10/the-ai-dilemma-are-we-relying-too-much-on-automation-in-marketing/): AI is popping up across marketing automation, but is it really the magic solution we hoped for? Listen to the latest podcast episode. - [Napier's Account-Based Marketing Benchmarking Assessment](https://www.napierb2b.com/2024/09/napiers-account-based-marketing-benchmarking-assessment/): Take our quick survey on Account-Based Marketing (ABM) campaigns. Help us improve and benchmark ABM strategies for higher ROI and better customer relationships. - [A Napier Webinar: How to Spy on Your Competitors' Ads](https://www.napierb2b.com/2024/09/a-napier-webinar-how-to-spy-on-your-competitors-ads/): Watch our on-demand webinar to find out how you can spy on your competitors' ads on platforms such as Google and LinkedIn. - [Five Approaches to Promoting a Podcast](https://www.napierb2b.com/2024/09/five-approaches-to-promoting-a-podcast/): Podcast promotion has become more critical than ever. We share our top five approaches to successfully promoting podcasts. - [Electronics Excellence Awards Announce Judge Panel](https://www.napierb2b.com/2024/09/electronics-excellence-awards-announce-judge-panel/): Discover the industry's best at the Electronics Excellence Awards. Find out how the judging process works and who the thought-leaders are. - [A Napier Podcast Interview with Cody Schneider at Swell AI](https://www.napierb2b.com/2024/09/a-napier-podcast-interview-with-cody-schneider-at-swell-ai/): Cody Schneider, Co-Founder and CEO of Swell AI, joins the Marketing B2B Technology podcast to discuss using AI for content generation. - [Future Horizons: September Semiconductor Update](https://www.napierb2b.com/2024/09/future-horizons-september-semiconductor-update/): Get insights on the semiconductor market with Future Horizons September report. Discover the current outlook and trends. - [The Changing Landscape of Marketing Automation - HubSpot vs. Marketo](https://www.napierb2b.com/2024/09/the-changing-landscape-of-marketing-automation-hubspot-vs-marketo/): In this podcast episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. - [A Napier Podcast Interview with Suzi McNicholas at Johnson Controls](https://www.napierb2b.com/2024/09/a-napier-podcast-interview-with-suzi-mcnicholas-at-johnson-controls/): Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B marketing. - [A Napier Podcast Interview with John Harrison - Schaffner](https://www.napierb2b.com/2024/09/a-napier-podcast-interview-with-john-harrison-schaffner/): John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, joins the latest episode of the Marketing B2B Technology podcast. - [Editorial Changes at AspenCore](https://www.napierb2b.com/2024/08/editorial-changes-at-aspencore/): Nitin Dahad has been named Editor-in-Chief of EE Times and Maurizio Di Paolo Emilio being appointed Editor-in-Chief of Embedded.com. - [A Napier Webinar: How B2B Advertising Works](https://www.napierb2b.com/2024/08/a-napier-webinar-how-b2b-advertising-works/): We explore the world of advertising, sharing how marketers can make their advertising more effective, from building a brand to search ads. - [The Electronic Component Show Returns This September](https://www.napierb2b.com/2024/08/the-electronic-component-show-returns-this-september/): Don't miss The Electronic Component Show (ECS) 2024 on September 19th! Join for a packed day of exhibitors, seminars, and networking. - [9 Ways to Target the Right Audience with Segmentation](https://www.napierb2b.com/2024/08/9-ways-to-target-the-right-audience-with-segmentation/): We explore how you send the right ads to the right people, and therefore make better use of your total marketing spend. - [A Napier Podcast Interview with Thomas Lewis – Semiconductor Marketing Leader](https://www.napierb2b.com/2024/08/a-napier-podcast-interview-with-thomas-lewis-semiconductor-marketing-leader/): Thomas Lewis, a semiconductor marketing leader, explores the challenges of building integrated campaigns in technical industries. - [Electronics Excellence Awards Returns for electronica 2024](https://www.napierb2b.com/2024/08/electronics-excellence-awards-returns-for-electronica-2024/): Electronic Specifier has announced that its Electronics Excellence Awards will be returning for electronica 2024. - [Future Horizons: August Semiconductor Update](https://www.napierb2b.com/2024/08/future-horizons-august-semiconductor-update/): Stay up-to-date with the August semiconductor update from Future Horizons. Join the upcoming Industry Update Webinar on September 10th, 2024. - [Joining Forces: Electronic Specifier and Women in Electronics](https://www.napierb2b.com/2024/08/joining-forces-electronic-specifier-and-women-in-electronics/): Electronic Specifier and Women in Electronics partner to launch a new survey on leadership succession in the electronics industry. - [Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics](https://www.napierb2b.com/2024/08/googles-u-turn-hubspots-dip-and-smart-marketing-tactics/): Join Mike and Hannah for the Marketing Automation Moment podcast where they discuss Google’s cookie U-turn and HubSpot’s drop in shares. - [Wireless Congress Announced for 2024](https://www.napierb2b.com/2024/08/wireless-congress-announced-for-2024/): The Wireless Congress: Systems & Applications, organized by WEKA Fachmedien, has been announced for 2024 in November. - [Editor of Leading Electronics Publications Publishes New Books](https://www.napierb2b.com/2024/08/editor-of-three-leading-electronics-publications-publishes-new-books/): Explore the latest in power electronics with Maurizio Di Paolo Emilio's two new books. Learn about GaN Technology and SiC Technology. - [Leadtail - How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients](https://www.napierb2b.com/2024/08/leadtail-how-a-pr-led-b2b-marketing-agency-is-generating-leads-for-their-clients/): Mike recently appeared on the Leadtail podcast, where he talked about PR as a strategy, and lead generation. - [A Napier Podcast Interview with Masha Petrova - Nullspace](https://www.napierb2b.com/2024/08/a-napier-podcast-interview-with-masha-petrova-nullspace/): Masha Petrova, CEO of Nullspace, joins the Marketing B2B Technology podcast to share her journey from aspiring astronaut to marketing leader. - [Freelancer Dominic Lenton Begins New Role at The IET](https://www.napierb2b.com/2024/08/freelancer-dominic-lenton-begins-new-role-at-the-iet/): Get insights into Dominic Lenton's transition from Managing Editor to Senior Project Editor at the Institution of Engineering and Technology. - [Electrical Engineering Magazine Introduces New Editor](https://www.napierb2b.com/2024/07/electrical-engineering-magazine-introduces-new-editor/): Casey Porter takes over as the new editor of Electrical Engineering Magazine. Get the latest updates and insights on industry trends. - [Future Horizons: July Semiconductor Update](https://www.napierb2b.com/2024/07/future-horizons-july-semiconductor-update/): Get insights from Future Horizons July report and uncover the current market outlook. Discover the trends and predictions in the industry. - [A Napier Podcast Interview with Xenia Muntean - Planable](https://www.napierb2b.com/2024/07/a-napier-podcast-interview-with-xenia-muntean-planable/): Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, joins the Marketing B2B Technology podcast. - [A Napier Webinar: Segmentation Secrets: 9 Ways to Target the Right Audience](https://www.napierb2b.com/2024/07/segmentation-secrets-9-ways-to-target-the-right-audience/): Our ‘Segmentation Secrets: 9 Ways to Target the Right Audience’ webinar, explores 9 ways to identify the right audience for your campaign. - [Is your data safe? HubSpot's Hack Creates Concerns](https://www.napierb2b.com/2024/07/is-your-data-safe-hubspots-hack-creates-concerns/): In the latest episode of The Marketing Automation Moment Podcast, Mike and Hannah discuss the implications of the recent HubSpot data breach - [Q&A With Napier's Digital Marketing Apprentice](https://www.napierb2b.com/2024/07/qa-with-napiers-digital-marketing-apprentice/): Discover the importance of training for young B2B marketers at Napier Academy. Don't let a lack of training hold you back from success. - [A Napier Podcast Interview with Andrus Purde - Outfunnel](https://www.napierb2b.com/2024/07/a-napier-podcast-interview-with-andrus-purde-outfunnel/): Andrus Purde, Co-Founder and CEO of Outfunnel, discusses the importance of sharing data between marketing and sales teams. - [Future Horizons: June Semiconductor Update](https://www.napierb2b.com/2024/06/future-horizons-june-semiconductor-update/): Get valuable insights from the semiconductor market with the latest extract from Future Horizons. Discover the current outlook and trends. - [A Napier Webinar: The Good, The Bad, and The Ugly of Marketing Measurement](https://www.napierb2b.com/2024/06/a-napier-webinar-the-good-the-bad-and-the-ugly-of-marketing-measurement/): ‘The Good, The Bad, and The Ugly of Marketing Measurement,’ explores 5 metrics that will get you promoted and 3 that should get you fired. - [Editorial Promotions at Startups Magazine](https://www.napierb2b.com/2024/06/editorial-promotions-at-startups-magazine/): Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation. - [Circuit Cellar Magazine Announces New Content Editor](https://www.napierb2b.com/2024/06/circuit-cellar-magazine-announces-new-content-editor/): Get to know Jurij Mikeln, the new Content Editor EU at Circuit Cellar Magazine. Learn about his experience and plans in this exciting role. - [Napier Ranked in Top 50 Agencies in the B2B Marketing Benchmarking Report 2024!](https://www.napierb2b.com/2024/06/napier-ranked-in-top-50-agencies-in-the-b2b-marketing-benchmarking-report-2024/): Napier ranks high in the 2024 B2B Marketing Benchmarking Report. Explore our expertise in content, demand generation, and PR. - [A Napier Podcast Interview with Mark Donnigan - Virtual CMO](https://www.napierb2b.com/2024/06/a-napier-podcast-interview-with-mark-donnigan-virtual-cmo/): In this episode of the Marketing B2B Technology podcast, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. - [Napier Shortlisted for the Electronics Industry and Instrumentation Excellence Awards 2024](https://www.napierb2b.com/2024/06/napier-shortlisted-for-the-electronics-industry-and-instrumentation-excellence-awards-2024/): Exciting news! Napier has been shortlisted for top PR agency awards at the Electronic Industry and Instrumentation Awards 2024. - [A Napier Podcast Interview with Molly Bruckman - Mutiny](https://www.napierb2b.com/2024/06/a-napier-podcast-interview-with-molly-bruckman-mutiny/): Molly Bruckman, Head of Growth Marketing at Mutiny, shares some tips on how to leverage personalisation to drive results. - [Napier, One of the Longest-Standing Agencies in the B2B Tech Sector, Celebrates its 40th Anniversary](https://www.napierb2b.com/2024/05/b2b-marketing-agency-napier-celebrates-40-years-in-the-b2b-technology-industry/): Join us and celebrate Napier's 40th anniversary as one of the longest-standing agencies in the B2B technology sector. - [A Napier Webinar: GDPR: What the Hell is Legitimate Interest?](https://www.napierb2b.com/2024/05/a-napier-webinar-gdpr-what-the-hell-is-legitimate-interest/): In our on-demand webinar we explore legitimate interest, and how you can use it to deliver better marketing campaigns. - [Quality or Quantity – Which is the Best Approach?](https://www.napierb2b.com/2024/05/quality-or-quantity-which-is-the-best-approach/): Mike and Hannah discuss why understanding your buying committee is essential to success in lead generation. - [A Napier Podcast Interview with Lisa Rees - Avnet Silica](https://www.napierb2b.com/2024/05/a-napier-podcast-interview-with-lisa-rees-avnet-silica/): Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. - [WEKA Fachmedien Introduces AI Newsreader: Meet Elli](https://www.napierb2b.com/2024/05/weka-fachmedien-introduces-ai-newsreader-meet-elli/): WEKA Fachmedien introduces Elli, an AI newsreader, to revolutionize the professional media landscape in the electronics industry. - [Success for The InnoElectro Exhibition and Conference](https://www.napierb2b.com/2024/05/success-for-the-innoelectro-exhibition-and-conference/): Learn about the growth and success of the InnoElectro Exhibition and Conference. See how this year's event surpassed all expectations. - [IOT Insider Hirers New Editor](https://www.napierb2b.com/2024/05/iot-insider-hirers-new-editor/): Meet Caitlin Gittins, the new Editor at IOT Insider, bringing her expertise in the B2B sector and a passion for technology integration. - [Future Horizons: May Semiconductor Update](https://www.napierb2b.com/2024/05/future-horizons-may-semiconductor-update/): Stay updated on the latest semiconductor trends with Future Horizons. Discover insights on market growth and key industry statistics. - [The Latest From the World of Marketing Automation](https://www.napierb2b.com/2024/05/the-latest-from-the-world-of-marketing-automation/): Join Mike and Hannah for the Marketing Automation Moment podcast where they discuss the latest updates from the world of marketing automation. - [A Napier Podcast Interview with Georgios Grigoriadis - Baresquare](https://www.napierb2b.com/2024/05/a-napier-podcast-interview-with-georgios-grigoriadis-baresquare/): Georgios Grigoriadis, Founder and CEO of Baresquare, discusses his career journey and the development of BareSquare. - [AI Content Generation: Napier’s New Service](https://www.napierb2b.com/2024/04/ai-content-generation-napiers-new-service/): We share how we develop AI content for Napier, and the tactics we use to make sure it is successful and overcomes any issues. - [Datateam Business Media Acquires Two New Publications](https://www.napierb2b.com/2024/04/datateam-business-media-acquires-two-new-publications/): Exciting news: Datateam Business Media acquires School Building & MMC magazines from Waverly Publications. Learn more here! - [Email Doesn’t Suck… at Least Not as Much as you Think it Does](https://www.napierb2b.com/2024/04/email-doesnt-suck-at-least-not-as-much-as-you-think-it-does/): Does email really suck? Or is it still a valuable channel for B2B marketers? We share a few reasons why email can under-perform. - [A Napier Podcast Interview with Stefan Debois - Pointerpro](https://www.napierb2b.com/2024/04/a-napier-podcast-interview-with-stefan-debois-pointerpro/): Stefan is the CEO and Co-Founder of Pointerpro and joins the Marketing B2B Technology podcast for a discussion on how the software works. - [Procurement Pro: A Great Success From Electronic Specifier](https://www.napierb2b.com/2024/04/procurement-pro-a-great-success-from-electronic-specifier/): Stay up to date with the latest in electronic components procurement. Procurement Pro offers analysis, commentary, and industry insights. - [Success for embedded world 2024](https://www.napierb2b.com/2024/04/success-for-embedded-world-2024/): Get the scoop on embedded world: record attendance, over 32,000 visitors, and 20+ publications met by the Napier team. - [It's Nearly Time For Focus On PCB 2024!](https://www.napierb2b.com/2024/04/its-nearly-time-for-focus-on-pcb-2024/): Explore the world of printed circuit boards at 'Focus on PCBs' - the leading European trade show for PCB design and assembly. - [9 Ways to Improve your Digital Advertising Campaigns](https://www.napierb2b.com/2024/04/9-ways-to-improve-your-digital-advertising-campaigns/): We share nine tips that have worked for us in building and implementing digital campaigns that are successful. - [Future Horizons: April Semiconductor Update](https://www.napierb2b.com/2024/04/future-horizons-april-semiconductor-update/): Stay ahead in the technology sector with insights from Future Horizons' April report. Get expert analysis on the semiconductor market. - [A Napier Podcast Interview with Emir Zecovic - CMO](https://www.napierb2b.com/2024/04/a-napier-podcast-interview-with-emir-zecovic-cmo/): Emir Zecovic, a marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. - [Electronique Composants Instrumentation Announces New Editor-in-Chief](https://www.napierb2b.com/2024/04/electronique-composants-instrumentation-announces-new-editor-in-chief/): Alain Dieul steps down as Editor-in-Chief of ECI. Nicolas Feste takes over the role, bringing his expertise in the electronics sector. - [Napier's ChatGPT Lead Gen Tool](https://www.napierb2b.com/2024/03/napiers-chatgpt-lead-gen-tool/): We've used ChatGPT to create a platform which is focused on providing answers to questions around lead generation. - [A Napier Podcast Interview with Sean Campbell - Cascade Insights](https://www.napierb2b.com/2024/03/a-napier-podcast-interview-with-sean-campbell-cascade-insights/): Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. - [March Semiconductor Market Update from Future Horizons](https://www.napierb2b.com/2024/03/march-semiconductor-market-update-from-future-horizons/): Gain insights into the future of IC ASPs and unit sales in the chip market. Understand the caution needed amidst the ongoing recovery. - [Key Insights From HubSpot's State of Marketing Report 2024](https://www.napierb2b.com/2024/03/key-insights-from-hubspots-state-of-marketing-report-2024/): We’ve pulled out some of the most interesting insights for B2B marketers from HubSpot's State of Marketing Report 2024. - [The Art and Science of Marketing ROI](https://www.napierb2b.com/2024/03/the-art-and-science-of-marketing-roi/): We share the intricacies of achieving a respectable ROI, and provide practical strategies for successfully navigating the path to success. - [WEKA Fachmedien Official Media Partner of embedded world](https://www.napierb2b.com/2024/03/weka-fachmedien-embedded-world/): Get the inside scoop on embedded world 2024. WEKA Fachmedien, the official media partner, offers in-depth analysis and expert insights. - [A Napier Podcast Interview with Darren Mitchell - Sales Leader](https://www.napierb2b.com/2024/03/a-napier-podcast-interview-with-darren-mitchell-sales-leader/): Darren Mitchell, Sales Leader, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together. - [Data Analysis: The Role of Marketers vs AI](https://www.napierb2b.com/2024/03/data-analysis-the-role-of-marketers-vs-ai/): Mike Maynard and Hannah Wehrly discuss the risks and benefits of chatbots and how dynamic emails can improve efficiency and effectiveness. - [EEPower Introduces First EEPower Day](https://www.napierb2b.com/2024/03/eepower-introduces-first-eepower-day/): Get ready for EEPower Day, the ultimate conference for power engineers. Join for a day packed with educational and technical content. - [A Napier Webinar: Media Training 101](https://www.napierb2b.com/2024/03/a-napier-webinar-media-training-101/): In our on-demand webinar ‘Media Training 101’ webinar, we explore key principles of being a spokesperson and communicating with the media. - [Ignite Your Influence: Advice for Starting a Career in Marketing](https://www.napierb2b.com/2024/02/ignite-your-influence-advice-for-starting-a-career-in-marketing/): We asked podcast guests from B2B marketing tech companies to share their best advice for young people contemplating a career in marketing - [Alfred Vollmer: Editor in Chief and Freelancer for Bodo's Power System](https://www.napierb2b.com/2024/02/alfred-vollmer-editor-in-chief-and-freelancer-for-bodos-power-system/): Alfred Vollmer has joined Bodo’s Power System as Freelancer, get to know his background & content at all-electronics.de! - [PowerUP 2024: Aspencore and Tecno's New Partnership](https://www.napierb2b.com/2024/02/powerup-2024-aspencore-and-tecnos-new-partnership/): Experience the PowerUP and Fortronic Conference and Exhibition. Explore industry themes and innovative materials to reduce carbon footprints. - [A Napier Podcast Interview with Inge Boubez - Moz](https://www.napierb2b.com/2024/02/a-napier-podcast-interview-with-inge-boubez-moz/): Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. - [Championing Brand Consistency: A Strategic Imperative for B2B Marketers](https://www.napierb2b.com/2024/02/brand-consistency-b2b-marketers/): We provide a high-level overview of practical tips that you can use to achieve your objectives while maximising value with brand consistency. - [Kevin Tasker - A Great Colleague and Friend](https://www.napierb2b.com/2024/02/kevin-tasker-a-great-colleague-and-friend/): It is with great sadness that we mourn the passing of our colleague and friend Kevin Tasker. - [Producing Emails for Maximum Impact](https://www.napierb2b.com/2024/02/producing-emails-for-maximum-impact/): Mike and Hannah discuss producing effective emails, from ensuring content matches the subject line to adjusting email design. - [Electronic Specifier: Introducing Procurement Pro](https://www.napierb2b.com/2024/02/electronic-specifier-introducing-procurement-pro/): Procurement Pro is the new magazine from Electronic Specifier - learn the new approach to the procurement industry & get expert solutions! - [ELEKTRONIKPRAXIS Announces New Editorial Trainee](https://www.napierb2b.com/2024/02/elektronikpraxis-announces-new-editorial-trainee/): ELEKTRONIKPRAXIS welcome Michael Richter to their editorial team with a Communications Engineering degree. #ELEKTRONIKPRAXIS - [Power Systems Design Celebrates 20 Years](https://www.napierb2b.com/2024/02/power-systems-design-celebrates-20-years/): 20th Birthday of Power Systems Design: Celebrating 20 years of innovation, knowledge and collaboration. #PowerSystemsDesign - [A Napier Podcast Interview with Rob May - BrandGuard](https://www.napierb2b.com/2024/02/a-napier-podcast-interview-with-rob-may-brandguard/): Rob May, founder of BrandGuard, explains his AI-powered brand governance platform and how it helps users to identify branding issues. - [B2B Marketing Predictions for 2024](https://www.napierb2b.com/2024/01/b2b-marketing-predictions-for-2024/): We delve into B2B marketing predictions for 2024, exploring what B2B marketers can expect from the marketing landscape in the coming year. - [Electronics Weekly Introduces Advertising Targeting Executives ](https://www.napierb2b.com/2024/01/electronics-weekly-introduces-advertising-targeting-executives/): Discover how Electronics Weekly's 'Mannerisms' blog offers advertisers the chance to target top-tier executives in the B2B tech industry. - [Elektor Acquires European Business Press](https://www.napierb2b.com/2024/01/elektor-acquires-european-business-press/): Keep up with the latest news in the industry: Elektor's acquisition of European Business Press (EBP). Get the updates now! - [Christmas Charity Donations From Napier](https://www.napierb2b.com/2024/01/christmas-charity-donations-from-napier/): Napier has made charitable donations to Médecins Sans Frontières, St. Wilfred's Hospice and WWF this Christmas! - [A Napier Podcast Interview with Sara Madison - Outbrain](https://www.napierb2b.com/2024/01/a-napier-podcast-interview-with-sara-madison-outbrain/): Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. - [Flash Memory Summit Announces Rebrand](https://www.napierb2b.com/2024/01/flash-memory-summit-announces-rebrand/): The Future of Memory and Storage Summit has been rebranded, explore the exciting changes for emerging use cases and applications. - [Budapest Olympic Centre to Host InnoElectro 2024](https://www.napierb2b.com/2024/01/budapest-olympic-centre-to-host-innoelectro-2024/): Attend InnoElectro 2024: the largest electronics event in Hungary, with the National Electronics Society. - [Next Mobility and ELEKTRONIKPRAXIS Announce New Editor](https://www.napierb2b.com/2024/01/next-mobility-and-elektronikpraxis-announce-new-editor/): Welcome Stefanie Eckardt to Next Mobility & ELEKTRONIKPRAXIS as their new editor. Formerly the Editor-in-Chief at Hanser Automotive. - [New Semiconductor Publication To Launch Q1 2024](https://www.napierb2b.com/2024/01/new-semiconductor-publication-to-launch-q1-2024/): Get the latest insight on Global Fabs with Nick Foot, the PR Director from BW Comms launching in the first quarter of 2024. - [The Engineering Network Welcomes Industry Expert Sidney Hamilton-Williams](https://www.napierb2b.com/2024/01/the-engineering-network-welcomes-industry-expert-sidney-hamilton-williams/): Congrats to Sidney Hamilton-Williams on her new role at The Engineering Expert (TEN) launching their Food Manufacturing Portfolio! - [Choosing the Right Sponsored Content Format for Your LinkedIn Strategy](https://www.napierb2b.com/2024/01/choosing-the-right-sponsored-content-format-for-linkedin/): This blog breaks down LinkedIn’s formats and how they align with B2B marketing strategies as well as sharing some tips along the way. - [A Napier Podcast Interview with Christopher Rack - MRP](https://www.napierb2b.com/2024/01/a-napier-podcast-interview-with-christopher-rack-mrp/): Chris Rack, CEO of MRP, joins Mike Maynard to discuss lead generation, and how MRP can help accelerate B2B demand generation activities. - [Forbes B2B Marketing Group Named Best New Group](https://www.napierb2b.com/2024/01/forbes-b2b-marketing-group-named-best-new-group/): The Forbes B2B Marketing Group & Mike Maynard have been awarded the prestigious 2023 Q3 & Q4 Member Leader Award. - [27 Essential B2B Marketing Email Tips](https://www.napierb2b.com/2024/01/27-essential-b2b-marketing-email-tips/): We’ve learnt how to create great emails from our experience. Here are some tips that will help you create emails that deliver results. - [A Napier Webinar: LinkedIn Lead Gen Tips and Tricks](https://www.napierb2b.com/2023/12/a-napier-webinar-linkedin-lead-gen-tips-and-tricks/): In our on-demand webinar 'LinkedIn Lead Gen Tips and Tricks', we share tips and tricks on how to be successful with LinkedIn lead gen. - [A Napier Podcast Interview With Nathan Schlaffer - MarketMate AI](https://www.napierb2b.com/2023/12/a-napier-podcast-interview-with-nathan-schlaffer-at-marketmate-ai/): Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform. - [Has Marketing Automation Changed in 2023?](https://www.napierb2b.com/2023/12/has-marketing-automation-changed-in-2023/): Mike Maynard and Hannah Wehrly discuss the highlights of the year and share what marketers can do to level up their marketing. - [Succession Plus - Maximising Employee Ownership: A Guide to Implementing an EOT with Mike Maynard](https://www.napierb2b.com/2023/12/succession-plus-maximising-employee-ownership-a-guide-to-implementing-an-eot-with-mike-maynard/): Mike Maynard joined the Succession Plus podcast to discuss the transformative power of EOTs for small businesses. - [A Napier Podcast Interview with Regpack and Webeo](https://www.napierb2b.com/2023/12/a-napier-podcast-interview-with-asaf-darash-at-regpack-and-kirsty-dawe-at-webeo/): Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of Webeo, join Mike to discuss their collaborative project. - [B2B Digital Marketer - The Intersection of Engineering and Marketing in the Digital Age](https://www.napierb2b.com/2023/11/b2b-digital-marketer-the-intersection-of-engineering-and-marketing-in-the-digital-age/): Mike joined the B2B Digital Marketer for a conversation into data and creativity in marketing. - [What is the Importance of Data Enrichment in B2B](https://www.napierb2b.com/2023/11/what-is-the-importance-of-data-enrichment-in-b2b/): Mike Maynard and Hannah Wehrly address the benefits of data enrichment and how data enrichment can enhance marketing campaigns. - [Caroline Hayes Appointed Editor of Electronics Weekly](https://www.napierb2b.com/2023/11/caroline-hayes-appointed-editor-of-electronics-weekly/): Caroline Hayes, the popular freelance electronics journalist has been appointed as editor of Electronics Weekly. - [Partnership Expansion: Messe München And SEMI Strengthen Electronics Network In India](https://www.napierb2b.com/2023/11/partnership-expansion-messe-munchen-and-semi-strengthen-electronics-network-in-india/): Messe München's electronics network is strengthening ties with SEMI, the global semiconductor association in India. - [International Press Cuttings Bureau Ceases Print Monitoring Service](https://www.napierb2b.com/2023/11/international-press-cuttings-bureau-ceases-print-monitoring-service/): We were sad to hear the news that The International Press Cuttings Bureau (IPCB) will cease its print monitoring service at the end of this year. - [Electronic Product Design & Test To Launch New Showcase](https://www.napierb2b.com/2023/11/electronic-product-design-test-to-launch-new-showcase/): See how Electronic Product Design & Test's Products of the Year have disrupted the existing market & opened new opportunities! - [Is Twitter/X Still a Good Choice for B2B Marketers?](https://www.napierb2b.com/2023/11/is-twitter-x-still-a-good-choice-for-b2b-marketers/): We explore the rebrand of Twitter into X and what the future of advertising could look like in B2B Marketing on X. - [A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan](https://www.napierb2b.com/2023/11/5-reasons-your-ceo-rejected-your-marketing-plan/): In our webinar we explore the reasons why CEOs often reject marketing plans and share tips and tricks on what to consider when building one. - [Electronic Specifier First Women in Technology and Engineering Event a Huge Success](https://www.napierb2b.com/2023/11/electronic-specifier-first-women-in-technology-and-engineering-event-a-huge-success/): The evening hosted by Electronic Specifier to celebrate Women in Tech and Engineering and the keynote by Ama Frimpong. - [Smart Cities Electronics Launches New Magazine](https://www.napierb2b.com/2023/11/smart-cities-electronics-launches-new-magazine/): Get ahead of the curve on the changing dynamics of urban life with Smart Cities Electronics' new e-Magazine. Latest trends & info bi-weekly! - [Happy 10th Birthday Vehicle Electronics!](https://www.napierb2b.com/2023/11/happy-10th-birthday-vehicle-electronics/): 10 years of Vehicle Electronics - Happy 10th Anniversary! Global readers reach 12,000. From USA, UK, Germany, Japan, Sweden, Taiwan & China. - [A Napier Podcast Interview with Joe Zappa - Sharp Pen Media](https://www.napierb2b.com/2023/11/a-napier-podcast-interview-with-joe-zappa-sharp-pen-media/): Joe Zappa is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the their marketing efforts. - [Bodo’s Power Systems Returns with the Wide Bandgap Event in December 2023](https://www.napierb2b.com/2023/11/bodos-power-returns-with-the-wide-bandgap-event-in-december-2023/): Experience a keynote session & meet key industry players at 'Wide Bandgap Event' in Munich, 12-13 Dec. Reserve your spot today! - [Electronics Weekly Launches New Women in Electronics Award](https://www.napierb2b.com/2023/11/electronics-weekly-women-in-electronics-awards/): Time to celebrate and honour women in the electronics industry with Electronic Weekly's Women in Electronics Award. Nominate now for free! - [A Napier Podcast Interview with Mariam Lochoshvili - Sensata Technologies](https://www.napierb2b.com/2023/11/a-napier-podcast-interview-with-mariam-lochoshvili-sensata-technologies/): Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. - [AEEmobility Information Hub Continues to Grow](https://www.napierb2b.com/2023/11/aeemobility-information-hub-continues-to-grow/): Stay ahead of the automotive e-mobility trend with AEEmobility. Explore reviews, webinars, podcasts, blog posts & more. - [Media Sales Veteran Joins Team at TalkingIoT](https://www.napierb2b.com/2023/11/media-sales-veteran-joins-team-at-talkingiot/): Bob Dumas has been a long time media sales veteran – 30+ years! CMP Media, UBM, AspenCore – learn more about his journey. - [New Electronics to Launch New Brand in Europe](https://www.napierb2b.com/2023/11/new-electronics-to-launch-new-brand-in-europe/): Keep up-to-date with news and info from the UK electronic design industry with 'New Electronics Europe', launching in the new year! - [A Napier Podcast Interview with Matt Swalley - Omneky](https://www.napierb2b.com/2023/10/a-napier-podcast-interview-with-matt-swalley-omneky/): Matt Swalley, Co-Founder and Chief Business Officer at Omneky, sat down with Mike to discuss the possibilities of AI in advertising. - [Hattrick of Awards for Napier This October!](https://www.napierb2b.com/2023/10/hattrick-of-awards-for-napier-pr-agency-this-october/): The team at Napier won a multitude of awards this October! Read on to find out more about the teams success. - [The Future of AI in Marketing Automation](https://www.napierb2b.com/2023/10/the-future-of-ai-in-marketing-automation/): How is AI going to shape the future of marketing automation campaigns? Mike Maynard and Hannah Wehrly explore the latest news in marketing automation. - [Electronic Specifier Unveils New Magazine for the Procurement Industry](https://www.napierb2b.com/2023/10/electronic-specifier-unveils-new-magazine-for-the-procurement-industry/): Electronic Specifier to launch new magazine 'Procurement Pro' in February 2024 featuring topics such as Environmental Sustainability. - [How Can B2B Marketers Fill the Trust Gap?](https://www.napierb2b.com/2023/10/how-can-b2b-marketers-fill-the-trust-gap/): Establishing trust between B2B marketers: Informa Tech 2023 Trust in Marketing report reveals key insights. Read now to see what you can do. - [Napier Certified as Great Place to Work](https://www.napierb2b.com/2023/10/napier-certified-as-great-place-to-work/): Following a survey of all Napier employees, Napier has been awarded the globally-recognised Great Place to Work Certified™ status. - [Can AI Enhance Online Publications?](https://www.napierb2b.com/2023/10/can-ai-enhance-online-publications/): Power Systems Design launched an AI chatbot to make it easier to find information on the site. We test if AI beats conventional search. - [Success for MachineBuilding.Live's 2023 Exhibition](https://www.napierb2b.com/2023/10/machinebuilding-live-exhibition-2023-an-outstanding-success-plans-underway-for-2024/): The first MachineBuilding.Live exhibition was a resounding success, plans to run again in October 2024 - don't miss it. - [The Ultimate ABM FAQ](https://www.napierb2b.com/2023/10/the-ultimate-abm-faq/): With in-house ABM experts, we're often asked multiple questions about ABM. We've compiled our most FAQ into one blog post. - [Electronics Industry Hammered by Retirement of John Waddell](https://www.napierb2b.com/2023/10/electronics-industry-hammered-by-retirement-of-john-waddell/): All good things have to come to an end, John Waddell has decided to retire from advertising sales after 45 years in the industry. - [Why Technical Copywriting Agencies are Different](https://www.napierb2b.com/2023/09/why-technical-copywriting-agencies-are-different/): For a B2B campaign, you’ll need a technical copywriting agency - but what particular skills does an agency need? - [A Napier Podcast Interview with Jodi Cerretani - RollWorks](https://www.napierb2b.com/2023/09/a-napier-podcast-interview-with-jodi-cerretani-rollworks/): Jodi Cerretani, VP of Marketing at RollWorks, discusses how marketers can use ABM to maximise their marketing efforts and how RollWorks can support them. - [New Event Food Manufacturing Live Announced for 2024](https://www.napierb2b.com/2023/09/new-event-food-manufacturing-live-announced-for-2024/): The Engineering Network (TEN), has announced the launch of a new event, Food Manufacturing Live, which will take place on 1st May 2024. - [BrightSparks Returns for its 6th Year](https://www.napierb2b.com/2023/09/brightsparks-returns-for-its-6th-year/): Join the future of electronics! BrightSparks programme is back and looking for Top 30 Under 30 engineers, entrepreneurs and innovators. - [Electronic Specifier Introduces Women in Tech Event](https://www.napierb2b.com/2023/09/electronic-specifier-introduces-women-in-tech-event/): Join Electronic Specifier at their new exclusive event which celebrates women in Technology and Engineering this November! - [A Napier Webinar: The Top 10 Marketing AI Tools](https://www.napierb2b.com/2023/09/a-napier-webinar-the-top-10-marketing-ai-tools/): In 'The Top 10 Marketing AI Tools', we explore the AI tools marketers have available, and how they can support areas of marketing. - [The Chris Voss Show Podcast - The Napier 4-Step Process](https://www.napierb2b.com/2023/09/the-chris-voss-show-podcast-the-napier-4-step-process/): Mike Maynard, Managing Director at Napier, took art in a podcast interview to discuss the Napier 4-step process. - [Social Media Examiner - Agency Growth Through Strategic Acquisitions](https://www.napierb2b.com/2023/09/social-media-examiner-agency-growth-through-strategic-acquisitions/): Mike Maynard, Managing Director at Napier, recently sat down with Social Media Examiner for a conversation about strategic acquisitions. - [Exhibitors Announced for Electronics Live](https://www.napierb2b.com/2023/09/exhibitors-announced-for-electronics-live/): Live Instrumentation at Electronics Live: See innovators from some of the leading innovators in electronics. Register now for free entry! - [Student Circuit Goes on the Road for UK Freshers’ Fairs](https://www.napierb2b.com/2023/09/student-circuit-goes-on-the-road-for-uk-freshers-fairs/): Student Circuit are visiting Freshers fairs across the UK. Meet the team and uncover the limitless opportunities for young engineers! - [A Napier Podcast Interview with Mario Blandini - iXsystems](https://www.napierb2b.com/2023/09/a-napier-podcast-interview-with-mario-blandini-ixsystems/): Mario Blandini, VP of Marketing at iXsystems, discusses how he came to work in the data storage industry. - [Napier's Managing Director Shortlisted for 2023 Top 100 Marketing Influencers](https://www.napierb2b.com/2023/09/napiers-managing-director-shortlisted-for-2023-top-100-marketing-influencers/): Join us in celebrating Mike Maynard from Napier who has been shortlisted for the Top 100 Marketing Influencers Index of 2023! - [A Napier Podcast Interview with Jim Kraus - Buyer Persona Institute](https://www.napierb2b.com/2023/08/a-napier-podcast-interview-with-jim-kraus-buyer-persona-institute/): In this podcast episode, Jim Kraus, President of Buyer Persona Institute, shares why building personas is so important. - [Future Horizons Shares Report into State of Semiconductor Market](https://www.napierb2b.com/2023/08/future-horizions-shares-insights-into-semiconductor/): We received an opportunity from Future Horizons to share an extract from its report on the state of the Semiconductor market: - [IoT Insider Launches New Podcast](https://www.napierb2b.com/2023/08/iot-insider-launches-new-podcast/): Electronic Specifier’s sister title, IoT Insider, is launching a new podcast – IoT Unplugged, focused on the IoT industry. - [Wireless Congress Celebrates Its 20th Birthday](https://www.napierb2b.com/2023/08/wireless-congress-celebrates-its-20th-birthday/): Wireless Congress: Systems & Applications, which opened its doors for the first time two decades ago in 2004, has reached its 20th edition. - [IP&E Awards 2023 Latest Updates](https://www.napierb2b.com/2023/08/ipe-awards-2023-latest-updates/): Industrial Plant & Equipment launches the IP&E awards. The first judges have been announced following the backing of two UK trade associations. - [The Importance of Brand Positioning](https://www.napierb2b.com/2023/08/the-importance-of-brand-positioning/): In a fiercely competitive, fast-paced B2B landscape, establishing and maintaining a memorable brand identity is crucial. - [Can AI Really Support Content Generation?](https://www.napierb2b.com/2023/08/can-ai-really-support-content-generation/): In this podcast episode, Napier's Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. - [Crossover Episode - Can AI Really Support Content Generation?](https://www.napierb2b.com/2023/08/crossover-podcast-episode-can-ai-really-support-content-generation/): In this crossover episode, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. - [Eve Holland- The View of a Student Joining Napier for Work Experience](https://www.napierb2b.com/2023/08/eve-holland-the-view-of-a-student-joining-napier-for-work-experience/): Napier recently hosted Eve Holland a student from Havant College, who joined us for a week to experience the world of B2B PR and marketing. - [A Napier Podcast Interview with Bugra Gunduz - HockeyStack](https://www.napierb2b.com/2023/07/a-napier-podcast-interview-with-bugra-gunduz-hockeystack/): Buğra Gündüz, CEO of HockeyStack, breaks down how marketers can leverage their platforms to understand marketing data. - [Electronics Today Re-Brand](https://www.napierb2b.com/2023/07/electronics-today-re-brand/): This August, the UK publication Electronics Today will debut under the new name, Electronics For Engineers. - [Elektra Awards 2023 Deadline Extended](https://www.napierb2b.com/2023/07/elektra-awards-2023-deadline-extended/): The deadline for the Elektra Awards 2023 has been extended, giving participants until midnight on Thursday, July 27, to submit their entries. - [A Napier Podcast Interview with Sharekh Shaikh - CleverX](https://www.napierb2b.com/2023/07/a-napier-podcast-interview-with-sharekh-shaikh-cleverx/): Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide teams with control of the quality of their research. - [Weka Fachmedien Announces Latest Publication Changes](https://www.napierb2b.com/2023/07/weka-fachmedien-announces-latest-publication-changes/): WEKA Fachmedien has announced it will merge its publications Design&Elektronik & medical design under the Elektronik brand. - [Napier Passes 2023 PRCA CMS Accreditation](https://www.napierb2b.com/2023/07/napier-passes-2023-prca-cms-accreditation/): Napier have successfully passed the 2023 PR Consultants Association (PRCA) Communications Management Standard (CMS) audit. - [A Napier Podcast Interview with Bonnie Crater - Full Circle Insights](https://www.napierb2b.com/2023/07/a-napier-podcast-interview-with-bonnie-crater-full-circle-insights/): Bonnie Crater, CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact opportunities. - [Mick Elliott Receives Roy Atterbury Award](https://www.napierb2b.com/2023/06/mick-elliott-receives-roy-atterbury-award/): Congratulations to Mick Elliott, who was presented the Roy Atterbury Award by Adam Fletcher 3rd Chairman of ECSN afdec. - [IOT Insider Introduces IoT Insights](https://www.napierb2b.com/2023/06/iot-insider-introduces-iot-insights/): IoT Insider’s will reach individuals and organisations involved in the industry and hear from them on some of the pressing issues. - [How to Launch a New Online Publication](https://www.napierb2b.com/2023/06/how-to-launch-a-new-online-publication/): Steve Carr, Creator of Talking IoT, shares insights, and advice for anyone considering to launch a new online publication. - [Content Formats for B2B](https://www.napierb2b.com/2023/06/content-formats-for-b2b/): Using a variety of content marketing formats as a B2B company can help to keep your your audience engaged, but which is most effective? - [How to Define Your Goals for Your PR or Marketing Campaign](https://www.napierb2b.com/2023/06/how-to-define-your-goals-for-your-pr-or-marketing-campaign/): We explore how you can successfully define specific and accountable goals for your PR and marketing campaign. - [The Business That Story Built Podcast: Guest Mike Maynard](https://www.napierb2b.com/2023/06/the-business-that-story-built-podcast-guest-mike-maynard/): Mike Maynard, Managing Director at Napier, sat down for a conversation about how to ensure you target the right prospects. - [PEMD 2023 Comes to Brussels](https://www.napierb2b.com/2023/06/pemd-2023-comes-to-brussels/): The 12th International Conference on Power Electronics, Machines and Drives has been announced for 2023, hosted in Brussels. - [A Sad Goodbye to Achim Scharf](https://www.napierb2b.com/2023/06/a-sad-goodbye-to-achim-scarf/): Napier was saddened to hear the news that Achim Scharf, Editor of Power electronics Europe has passed away. - [A Napier Podcast Interview with Farzad Rashidi - Respona](https://www.napierb2b.com/2023/06/a-napier-podcast-interview-with-farzad-rashidi-respona/): Farzad Rashidi, lead innovator at Respona, shares top tips for getting good quality backlinks and creating backlink campaigns. - [MachineBuilding.Live – It’s a Sell Out!](https://www.napierb2b.com/2023/06/machinebuilding-live-its-a-sell-out/): MachineBuilding.Live was launched at the end of 2022 and has been proven to be popular, with exhibition space selling out twice. - [EETech Announce Dates for 2023 Event](https://www.napierb2b.com/2023/06/eetech-announce-dates-for-2023-event/): EETech have formed an exclusive marketing partnership with electronica this year, as IDT returns for its 4th year. - [Generating Value with Simple Automations](https://www.napierb2b.com/2023/06/generating-value-with-simple-automations/): In this podcast episode, Mike and Hannah discuss the importance of ensuring the basics of automation are in place. - [A Napier Podcast Interview with Evan Kramer - MotionPoint](https://www.napierb2b.com/2023/06/a-napier-podcast-interview-with-evan-kramer-motionpoint/): In this podcast episode, Evan Kramer, CEO of MotionPoint, discusses the differences between translation and transcreation. - [Mike in the News - Business and Marketing Advice](https://www.napierb2b.com/2023/06/mike-in-the-news-business-and-marketing-advice/): Our managing director, Mike, has been sharing his advice on marketing, business and careers in several recent articles. - [Elektor Successfully Completes Acquisition of Elettronica & Maker](https://www.napierb2b.com/2023/06/elektor-successfully-completes-acquisition-of-elettronica-maker/): Elektor International Media BV (Elektor), is pleased to announce the successful completion of the acquisition of Elettronica & Maker. - [The Electronic Component Show (ECS) Announces Two Shows for 2024](https://www.napierb2b.com/2023/06/the-electronic-component-show-ecs-announces-two-shows-for-2024/): ECS is happy to announce two shows for its 2024 schedule. With the launch of the Electronic Component Show Duxford. - [A Napier Podcast Interview with Morgan McLintic - Firebrand](https://www.napierb2b.com/2023/06/a-napier-podcast-interview-with-morgan-mclintic-firebrand/): Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack. - [Napier Shortlisted For 2023 Electronics Industry Awards- Vote Now!](https://www.napierb2b.com/2023/05/napier-shortlisted-for-2023-electronics-industry-awards-vote-now/): Napier has again been shortlisted for EIA's in the 'Most Outstanding PR Agency’ award and ‘PR Agency of the Year’ at IEAs. - [Driving Value: Key Insights From Salesforce's State of Marketing Report](https://www.napierb2b.com/2023/05/driving-value-insights-salesforce-state-of-marketing-report/): In this blog post, we will explore the key findings from Salesforce's State of Marketing Report, and how the focus for marketers is value. - [EETech's Industry Tech Days to Partner with electronica](https://www.napierb2b.com/2023/05/eetechs-industry-tech-days-to-partner-with-electronica/): EETech has announced that this year, its virtual event, Industry Tech Days will partner with electronica as 'Marketing Sponsors'. - [Successful Spring Restart for European B2B Fairs](https://www.napierb2b.com/2023/05/successful-spring-restart-for-european-b2b-fairs/): The editorial team at publishing house TIMGlobal Media share their views on the successful return for European B2B fairs so far in 2023. - [Will AI Kill Your Website?](https://www.napierb2b.com/2023/05/will-ai-kill-your-website/): Ian Poole, Editor and Owner of Electronics Notes shares his views on how AI could affect website traffic and content marketing. - [A Napier Podcast Interview with Domenica Di Lieto - Emerging Comms](https://www.napierb2b.com/2023/05/a-napier-podcast-interview-with-domenica-di-lieto-emerging-comms/): Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her advice on growing businesses in China. - [EPDT Announces New Student Supplement](https://www.napierb2b.com/2023/05/epdt-announces-new-student-supplement/): Launching in November 2023, EPDT's new Student Supplement will focus on engaging with the next generation of electronics design engineers. - [Another Successful Conference For ECF23](https://www.napierb2b.com/2023/05/another-successful-conference-for-ecf23/): The Embedded Conference Finland organised by ETN returned for its 5th year at Dipoli, at the Aalto University campus. - [Sticky Note Marketing Podcast: Guest Mike Maynard](https://www.napierb2b.com/2023/05/sticky-note-marketing-podcast-guest-mike-maynard/): Mike recently sat down with Sticky Note Marketing to share the marketing secrets of the biggest business-to-business companies. - [In Memory of Hans Jaschinski](https://www.napierb2b.com/2023/05/in-memory-of-hans-jaschinski/): We have lost one of the journalists that I most respected with the death of Hans Jaschinski. He will be sadly missed. - [A Napier Webinar: Will AI Take Your Marketing Job?](https://www.napierb2b.com/2023/05/a-napier-webinar-will-ai-take-your-marketing-job/): We explore the advantages of AI, but also the limitations marketers can face when using these tools in our recent webinar. - [Leadtail Podcast: How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients](https://www.napierb2b.com/2023/05/leadtail-podcast-how-a-pr-led-b2b-marketing-agency-is-generating-leads-for-their-clients/): Mike featured on the Leadtail Podcast, to discuss how his approach to strategy generates leads for clients. - [A Napier Podcast Interview with Haralds Gabrans Zukovs - Credolab](https://www.napierb2b.com/2023/05/a-napier-podcast-interview-with-haralds-gabrans-zukovs-credolab/): Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how to create campaigns optimised towards personality traits. - [Entries are Now Open for Elektra Awards 2023](https://www.napierb2b.com/2023/05/entries-are-now-open-for-elektra-awards-2023/): The Elektra Awards, organised by Electronics Weekly, will return for 2023. Entries for 2023 are now open, there's no cost to enter. - [How Should You Optimise Marketing Strategy?](https://www.napierb2b.com/2023/05/how-should-you-optimise-strategy/): Find out why ensuring the basics of automation are in place is important and the simple automations that can generate significant value. - [A Napier Podcast Interview with Jeff Day - Act-On](https://www.napierb2b.com/2023/05/a-napier-podcast-interview-with-jeff-day-act-on/): Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations marketing teams should consider when selecting a platform. - [The Hustle Awards Returns for 2023](https://www.napierb2b.com/2023/05/the-hustle-awards-returns-for-2023/): Startups Magazine is running the Hustle Awards again this year with Anglia Unicorn as the headline sponsor. - [Analyst Relations – In Their Own Words](https://www.napierb2b.com/2023/04/analyst-relations-in-their-own-words/): We spoke to some of the leading analysts in the technology sector to ask them their views on analyst relations. - [Automation Live 2023 Comes to London](https://www.napierb2b.com/2023/04/automation-live-2023-comes-to-london/): Datateam Business Media and Automation magazine are launching a new event, called Automation Live, to address current trends and challenges. - [New IoT Site Launching 28th April 2023](https://www.napierb2b.com/2023/04/new-iot-site-launching-28th-april-2023/): TalkingIoT is launching a new IoT site at the end of April, to address the lack of knowledge among end-users of IoT solutions. - [Future Horizons Announces Semiconductor Industry Update Webinar](https://www.napierb2b.com/2023/04/semiconductor-industry-update-webinar/): Registration is now open for the Future Horizons' Semiconductor Industry Update Webinar will take place on May 9, 2023 - 3pm UK BST (GMT+1). - [150 Lead Generation Tips and Tricks](https://www.napierb2b.com/2023/04/150-lead-generation-tips-and-tricks/): Generating leads is one of the key goals of many marketing teams, and we have 150 ideas that will help you run better lead-gen campaigns. - ['Focus On PCB- From Design to Assembly' Taking Place in May](https://www.napierb2b.com/2023/04/focus-on-pcb-from-design-to-assembly-taking-place-in-may/): “Focus on PCB – From Design to Assembly” will be held in the pavilions of the Vicenza Fair on 17 and 18 May 2023. - [The IPC Hand Soldering Competition Is Coming to Focus On PCB 2023](https://www.napierb2b.com/2023/04/the-ipc-hand-soldering-competition-is-at-pcb-italy/): The IPC Hand Soldering Competition is making a debut in Italy for the first time, at 'Focus on PCB - From Design to Assembly', a European trade show dedicated to the printed circuit boards industry which will be held in Vicenza on 17 and 18 May 2023 - [Editorial Changes at Elektronik Praxis](https://www.napierb2b.com/2023/04/editorial-changes-at-elektronik-praxis/): Maria Beyer-Fistrich, previously Deputy Editor-in-Chief at Elektronik Praxis will be taking over as the New Editor-in-Chief. - [A Napier Podcast Interview with William Hearn - Sendinblue](https://www.napierb2b.com/2023/04/a-napier-podcast-interview-with-william-hearn-sendinblue/): William Hearn, Sales Director for EMEA and RoW at Sendinblue, discusses the different requirements for B2B and B2C marketers. - [Mike Green Joins EPDT as Editor](https://www.napierb2b.com/2023/04/epdt-appoints-mike-green-as-editor/): IML Group has announced that Mike Green is set to become the new Editor of Electronic Product Design & Test (EPDT). - [Cooking Up The Perfect Recipe for a Successful B2B Event: The Top 10 Tips for B2B Event Success](https://www.napierb2b.com/2023/04/top-10-tips-for-b2b-event-success/): This blog will explore the top 10 of these key ingredients to enable you to develop your best event recipe yet. - [A Napier Podcast Interview with Ruben Vardanyan - Joomag](https://www.napierb2b.com/2023/04/a-napier-podcast-interview-with-ruben-vardanyan-joomag/): Ruben Vardanyan, Founder and CEO Joomag, shares how the traditional PDF has evolved in a more mobile-focused world. - [A Sad Goodbye to Yves Fontaine](https://www.napierb2b.com/2023/04/a-sad-goodbye-to-yves-fontaine/): Napier was saddened to hear the news that Yves Fontaine passed away at the end of March this year following his battle with cancer. - [A View of the Electronics Supply Chain in 2023](https://www.napierb2b.com/2023/03/a-view-of-the-electronics-supply-chain-in-2023/): John Ward, shares some market analysis and data insights on what the future of the electronics supply chain looks like in 2023. - [Foot Traffic Back to Pre-Covid Times for embedded world 2023](https://www.napierb2b.com/2023/03/foot-traffic-back-to-pre-covid-times-for-embedded-world-2023/): embedded world 2023 received almost 27,000 visitors, 40% of which came from abroad, and which is over 50% more than last year. - [OK, We Admit it. We Used AI for Content Generation!](https://www.napierb2b.com/2023/03/ok-we-admit-it-we-used-ai-for-content-generation/): We ran a small experiment using AI generated content. We’re sharing the findings so you can understand whether AI can provide a solution. - [Elettronica Tech Launches ‘Enriched News’](https://www.napierb2b.com/2023/03/elettronica-tech-launches-enriched-news/): Elettronica Tech has launched “Enriched News", which provides information about price and inventory information updated in real-time. - [Editor-in-Chief of Elektronik Praxis Johann Wiesböck Announces Retirement](https://www.napierb2b.com/2023/03/johann-wiesbock-announces-retirement/): We were sad to hear that Johann Wiesböck, Editor-in-Chief of Elektronik Praxis, will be retiring at the end of the month. - [Elettronica AV Releases New Dossier Focused on Automotive Industry](https://www.napierb2b.com/2023/03/elettronica-av-releases-dossier-automotive-industry/): Elettronica AV has released a new dossier ‘Automotive Industry: straight to the goal’, focused on addressing megatrends. - [Edge AI and Vision Alliance Announce The 2023 Embedded Vision Summit](https://www.napierb2b.com/2023/03/edge-ai-and-vision-alliance-announce-the-2023-embedded-vision-summit/): The 2023 Embedded Vision Summit is just around the corner and will take place from 22nd-25th May in Santa Clara, California. - [Is this the Future of Publishing?](https://www.napierb2b.com/2023/03/is-this-the-future-of-publishing/): We explore the challenges publishers are facing with the change in the trade media, and the options available to them to generate revenue. - [A Napier Podcast Interview with Mark Williams-Cook - AlsoAsked](https://www.napierb2b.com/2023/03/a-napier-podcast-interview-with-mark-williams-cook-alsoasked/): Mark Williams-Cook, founder of AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature. - [New Event Electronics Live Comes to Birmingham](https://www.napierb2b.com/2023/03/new-event-electronics-live-comes-to-birmingham/): Datateam Business Media has announced the launch of a new event, Electronics Live, which will be held on 17th January 2024. - [The Ultimate European PR FAQ](https://www.napierb2b.com/2023/03/the-ultimate-european-pr-faq/): We often get asked questions about PR in Europe, so we thought it would make sense to put them together in a FAQ blog post. - [Why it Sometimes Makes Sense to Advertise for Your Channel](https://www.napierb2b.com/2023/03/why-it-sometimes-makes-sense-to-advertise-for-your-channel/): We explore the relationships between manufacturers and channel partners, and the challenges and advantages of this. - [A Napier Podcast Interview with Abhi Godara - Rytr](https://www.napierb2b.com/2023/03/a-napier-podcast-interview-with-abhi-godara-rytr/): In the latest podcast episode, Abhi Godara, CEO of Rytr, an AI content generator, shares his thoughts on the future of AI. - [Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush](https://www.napierb2b.com/2023/03/top-trends-in-content-marketing-semrush/): We dive into the Semrush ‘State of Content Marketing 2023 Global Report’, and what marketers can expect for content marketing in 2023. - [A Napier Podcast Interview with Rena Fallstrom - Pure Storage](https://www.napierb2b.com/2023/03/a-napier-podcast-interview-with-rena-fallstrom-pure-storage/): In the latest podcast episode Mike sits down Rena Fallstrom, VP of communications at Pure Storage. - [How are Marketing Automation Platforms Using AI?](https://www.napierb2b.com/2023/03/how-are-marketing-automation-platforms-using-ai/): Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms. - [How Does LinkedIn Match Job Titles for Advertising Campaigns?](https://www.napierb2b.com/2023/02/how-does-linkedin-match-job-titles-for-advertising-campaigns/): We explore how B2B marketers can set up their LinkedIn advertising campaigns with the right criteria to target the right audience. - [it-daily.net and speicherguide.de Announce Storage Survey](https://www.napierb2b.com/2023/02/it-daily-net-and-speicherguide-de-announce-storage-survey/): it-daily.net and speicherguide.de have announced that they are undertaking a survey assessing the state of storage infrastructure in 2023. - [7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World](https://www.napierb2b.com/2023/02/7-reasons-why-a-b2b-event-is-more-relevant-than-ever/): This blog post explores just some of the reasons why events are still relevant and important in this modern post-pandemic world. - [IEN Europe to Attend Face-to-Face Tradeshows](https://www.napierb2b.com/2023/02/ien-europe-to-attend-face-to-face-tradeshows/): We were delighted to hear that IEN Europe will be attending Hannover Messe, SPS Parma, embedded world and more in the coming months. - [Forrester Wants to Say Goodbye to MQLs and Move to Opportunities](https://www.napierb2b.com/2023/02/forrester-wants-to-say-goodbye-to-mqls-and-move-to-opportunities/): We explore what Forrester means by saying that marketers should stop using MQLs and MQAs and move to opportunities - [A Napier Webinar: A Practical Guide to Understanding and Using B2B Customer Journeys](https://www.napierb2b.com/2023/02/practical-guide-to-understanding-and-using-b2b-customer-journeys/): Watch our on-demand, 'A Practical Guide to Understanding and Using B2B Customer Journeys', where we discuss how you can use them for success. - [Amelia's Weekly Fish Fry Podcast Celebrates 500th Episode](https://www.napierb2b.com/2023/02/amelias-weekly-fish-fry-celebrates-500th-episode/): Amelia’s Weekly Fish Fry celebrates their 500th episode, the podcast covers a wide range of topics related to electronics and technology - [EE Journal Celebrates 20th Anniversary](https://www.napierb2b.com/2023/02/ee-journal-celebrates-20th-anniversary/): Congratulations to EE Journal which celebrates its 20th anniversary this year in the fast-paced world of electronic design. - [Like All Good Stories, The B2B Marketing Journey has a Beginning, Middle and End](https://www.napierb2b.com/2023/02/b2b-marketing-journey-has-a-beginning-middle-and-end/): In this blog, we examine certain aspects the B2B customer journey, exploring the complexity of it and demystify some of it. - [A Napier Podcast Interview with Mark Stouse - Proof Analytics](https://www.napierb2b.com/2023/02/a-napier-podcast-interview-with-mark-stouse-proof-analytics/): In the latest podcast episode Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics. - [How to Get Great Case Studies from B2B Customers](https://www.napierb2b.com/2023/02/how-to-get-great-case-studies-from-b2b-customers/): We explore the different things companies should consider when organising, and creating fantastic case studies. - [New Career Move for Michelle Winny](https://www.napierb2b.com/2023/02/new-career-move-for-michelle-winny/): Michelle Winny announced she is starting a new position as Deputy Editor at Labels and Labeling, part of Tarsus Group. - [B2B Marketing Trends 2023](https://www.napierb2b.com/2023/02/b2b-marketing-trends-2023/): This blog post is a summary of our take on the latest trends in marketing, and about the way we think marketing will change in the future. - [The Electronic Component Show (ECS) Returns for 2023](https://www.napierb2b.com/2023/02/the-electronic-component-show-ecs-returns-for-2023/): The Electronic Component Show (ECS) is back and better than ever, with its latest edition set to take place on Thursday, 25 May 2023. - [A Napier Podcast Interview with Karthik Suresh - Ignition](https://www.napierb2b.com/2023/02/a-napier-podcast-interview-with-karthik-suresh-ignition/): In the latest podcast episode, Mike sits down with Karthik Suresh, Co-Founder and Chief Product Officer at Ignition. - [Digital Marketing Trends 2023](https://www.napierb2b.com/2023/01/digital-marketing-trends-2023/): David, Account Manager at Napier, shares his insights and outlook on what digital marketing trends marketers can expect to see in 2023. - [B2B Analyst Relations: What is it?](https://www.napierb2b.com/2023/01/what-is-b2b-analyst-relations/): We share what B2B Analyst Relations is, and how a programme that influences the analyst community for your sector may help you. - [SPS Expands into America](https://www.napierb2b.com/2023/01/sps-expands-in-america/): SPS, the Smart Production Solutions trade show, organized by Mesago Messe Frankfurt, has announced that it will be expanding into America. - [Electronic Specifier Welcomes Two New Members](https://www.napierb2b.com/2023/01/electronic-specifier-welcomes-two-new-members/): Electronic Specifier has welcomed two new members, with Kristian McCann joining as Editor, and Harry Fowle as Editorial Assistant. - [New Engineering and Manufacturing Awards Announced for 2023](https://www.napierb2b.com/2023/01/engineering-and-manufacturing-awards-2023/): A new award, the Engineering and Manufacturing Awards has been launched, which will showcase the very best that UK engineering has to offer. - [Alan Burkitt-Gray of Capacity Media to Retire](https://www.napierb2b.com/2023/01/alan-burkitt-gray-of-capacity-media-to-retire/): Alan Burkitt-Gray has announced that after almost 50 years as a journalist, he will be retiring in April of this year. - [A Sad Goodbye to Andy Turner](https://www.napierb2b.com/2023/01/a-sad-goodbye-to-andy-turner/): Napier was saddened to hear the news that Andy Turner passed away at the beginning of January this year at the age of 86. - [WEKA to Publish Trade Fair Magazine for HANNOVER MESSE](https://www.napierb2b.com/2023/01/weka-to-publish-trade-fair-magazine-for-hannover-messe/): WEKA BUSINESS MEDIEN in cooperation with WEKA Fachmedien will publish the official trade fair magazine for HANNOVER MESSE in 2023. - [Why Podcasts are an Important Part of the B2B Marketing Mix](https://www.napierb2b.com/2023/01/why-podcasts-are-an-important-part-of-the-b2b-marketing-mix/): We explore why podcasts should be a key element of your marketing strategy, and some tips on how to set one up successfully. - [Why Should You Use Personas to Enhance Your Campaigns?](https://www.napierb2b.com/2023/01/why-should-you-use-personas/): In episode five of the Marketing Automation Moment podcast, Mike and Hannah share how to deal with a Martech stack that’s getting too complex. - [Editorial Changes at Network Computing](https://www.napierb2b.com/2023/01/editorial-changes-at-network-computing/): Editor Mark Lyward is now handling the editorial for both Network Computing's monthly newsletter and quarterly publication. - [New Content Direction for Elettronica AV](https://www.napierb2b.com/2023/01/new-content-direction-for-elettronica-av/): Elettronica AV has announced its content focus for 2023, with plans to use insights and surveys to keep readers informed of the latest. - [New Sales Manager Joins The Engineering Network](https://www.napierb2b.com/2023/01/news-sales-manager-joins-the-engineering-network/): The Engineering Network (TEN) has welcomed Georgina Turner to the fold as Sales Manager, to cover a range of publications. - [Marketing is Replacing Sales in B2B](https://www.napierb2b.com/2023/01/marketing-is-replacing-sales-in-b2b/): We share the key insights from Gartner's 'Chief Sales Officer Leadership Vision 2023' report, and explore why marketing is replacing sales. - [A Napier Podcast Interview with Jeffrey Mack - Agility PR](https://www.napierb2b.com/2023/01/a-napier-podcast-interview-with-jeffrey-mack-agility-pr/): Jeffrey Mack, VP of Marketing at Agility PR, sat down with Mike for the latest episode of Marketing B2B Technology. - [Talking Industry Live to Host Unique Learning Experience](https://www.napierb2b.com/2023/01/talking-industry-live-to-host-unique-learning-experience/): Talking Industry, the online panel discussion forum and podcast, will host Talking Industry Live on 25th April 2023. - [PEMD 2023 Opens Call for Papers](https://www.napierb2b.com/2023/01/pemd-2023-opens-call-for-papers/): The PEMD conference, has launched its call for papers, inviting specialists and professionals from across the industry to submit content. - [A Napier Podcast Interview with Jason Byer - Crowdspring](https://www.napierb2b.com/2023/01/a-napier-podcast-interview-with-jason-byer-crowdspring/): In the latest episode of Marketing B2B Technology, we interview Jason Byer, Marketing and Partnerships Manager at Crowdspring. - [Entries Now Open for The Electronics Industry Awards and The Instrumentation Excellence Awards](https://www.napierb2b.com/2023/01/entries-open-electronics-industry-awards-instrumentation-excellence-awards/): Entries are now open for the Electronics Industry Awards and Instrumentation Excellence Awards 2023, with a deadline of 30th April 2023. - [Editor Greg Blackman Makes a Career Change](https://www.napierb2b.com/2023/01/editor-greg-blackman-makes-a-career-change/): Greg Blackman, Editor of several publications at Europa Science, has announced that he will be leaving the industry after nearly 15 years. - [What are the Marketing Automation Trends for 2023?](https://www.napierb2b.com/2022/12/what-are-the-marketing-automation-trends-for-2023/): Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation. - [Editorial Changes at EPDT](https://www.napierb2b.com/2022/12/editorial-changes-at-epdt/): Mark Gradwell has left EDPT. Alistair Winning will be returning to EPDT as Interim Consulting Editor from January 2023. - [A Napier Podcast Interview with Sam Oh - Ahrefs](https://www.napierb2b.com/2022/12/a-napier-podcast-interview-with-sam-oh-ahrefs/): In this podcast episode, Mike chats with Sam Oh, VP of Marketing at Ahrefs who offer a suite of SEO tools. - [Are Chatbots Improving Customer Experience?](https://www.napierb2b.com/2022/12/are-chatbots-improving-customer-experience/): In the third episode of the Marketing Automation Moment podcast, Mike and Hannah discuss the latest thinking around artificial intelligence. - [A Napier Podcast Interview with Darby Sieben - Unbounce](https://www.napierb2b.com/2022/12/a-napier-podcast-interview-with-darby-sieben-unbounce/): In our latest podcast episode, we interview Darby Sieben, Chief Product Officer at Unbounce. - [Brand Guidelines: A Guide to Why, Where and How](https://www.napierb2b.com/2022/11/brand-guidelines-a-guide-to-why-where-and-how/): Brand guidelines are essential in today's ever-expanding business world, we share why they are important and how to build one effectively. - [A Successful In-person Return for electronica 2022](https://www.napierb2b.com/2022/11/a-successful-in-person-return-for-electronica-2022/): electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich. - [Ascend2 Email Marketing Report: Email Marketing in 2023](https://www.napierb2b.com/2022/11/ascend2-report-email-marketing-2023/): We explore an email marketing report from Ascend2, which shares the current landscape of email marketing and what we can expect to in 2023. - [Focus on PCB Confirmed for 2023](https://www.napierb2b.com/2022/11/focus-on-pcb-confirmed-for-2023/): Focus on PCB will return for 2023, after a successful show in 2022, which received great feedback from both exhibitors and visitors. - [New Chief Editor at Startups Magazine](https://www.napierb2b.com/2022/11/new-chief-editor-at-startups-magazine/): Startups Magazine has welcomed Anton Brisinger as their new chief editor. With a background in previous writing roles. - [A Napier Podcast Interview with Terri Delfino - FormAssembly](https://www.napierb2b.com/2022/11/a-napier-podcast-interview-with-terri-delfino-formassembly/): In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Office at FormAssembly, an online form builder. - [Sam Holland Moving on From Electronic Specifier](https://www.napierb2b.com/2022/11/sam-holland-moving-on-from-electronic-specifier/): Sam Holland, previously an Editor at Electronic Specifier, has moved on to a new challenge as a SEO content writer. - [The Latest Updates from HubSpot’s Inbound Conference](https://www.napierb2b.com/2022/11/the-latest-updates-from-hubspots-inbound-conference/): In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. - [A Napier Webinar: Developing a Marketing Strategy for Growth: Planning for 2023](https://www.napierb2b.com/2022/11/developing-a-marketing-strategy-for-growth-planning-for-2023/): Watch our on-demand webinar 'Developing a Marketing Strategy for Growth: Planning for 2023 for support on your planning for 2023. - [A Napier Podcast Interview with Daan Reijnders - Foleon](https://www.napierb2b.com/2022/11/a-napier-podcast-interview-with-daan-reijnders-foleon/): In our latest podcast episode, we interview Daan Reijnders, co-founder and CEO of Foleon, a content creation platform. - [How B2B Marketers Can Increase Engagement With Animated Content](https://www.napierb2b.com/2022/10/increase-engagement-with-animated-content/): Ross Edmonds, Senior Graphic Designer at Napier, shares his views on how animation can increase content engagement. - [Using PR to… Maximise Trade Show Attendance](https://www.napierb2b.com/2022/10/using-pr-to-maximise-trade-show-attendance/): Trade shows are a great way to meet new clients. We share how PR can support in driving news to generate interest from visitors. - [PCB Design and Manufacturing Live Returns for 2023](https://www.napierb2b.com/2022/10/pcb-live-returns-for-2023/): In March 2023, PCB Design & Manufacturing Live will return to Gaydon. Presenting a specialised exhibition for exhibitors and attendees. - [Napier acquires Neesham PR](https://www.napierb2b.com/2022/10/napier-acquires-neesham-pr/): Napier has acquired leading electronics and AV PR, social media and content agency Neesham Public Relations LImited. - [A Napier Podcast Interview with Chad Reid - Jotform](https://www.napierb2b.com/2022/10/a-napier-podcast-interview-with-chad-reid-jotform/): In the latest podcast episode, Mike sits down with Chad Reid, VP of Marketing at Jotform, an online form builder offering a suite of productivity tools. - [New Editorial Team Member at Electronic Specifier](https://www.napierb2b.com/2022/10/new-editorial-team-member-at-electronic-specifier/): New Editorial Team Member at Electronic Specifier. We are delighted to hear that Sheryl Miles has joined the editorial team at Electronic Specifier. - [WNIE TV to Host Studio at electronica 2022](https://www.napierb2b.com/2022/10/wnie-tv-to-host-studio-at-electronica-2022/): WNIE TV have announced their attendance at this year’s electronica, hosting interviews and roundtable discussions. - [The Engineering Network Announces Event for 2023](https://www.napierb2b.com/2022/10/engineering-network-announces-new-event-for-2023/): Machine Building.Net has announced a new event. MachineBuilding.Live takes place on October 4th 2023, and is open between 08:30 and 14:30 - [Why I’m Looking Forward to Trade Shows Returning](https://www.napierb2b.com/2022/10/why-im-looking-forward-to-trade-shows-returning/): The trade show industry has taken a hit in recent years, but are now making a comeback, and this is good news for B2B technology companies. - [A Napier Podcast Interview with Ian Ferguson - Lynx](https://www.napierb2b.com/2022/10/a-napier-podcast-interview-with-ian-ferguson-lynx/): Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, sat down for our latest podcast episode in the B2B marketing professionals’ series. - [EE Times' Celebrates 50th Anniversary with Special Ebook](https://www.napierb2b.com/2022/09/ee-times-celebrates-50th-anniversary-with-special-ebook/): EE Times is celebrating its 50th year anniversary with the release of a specially curated content ebook available on 7th November. - [A Napier Webinar: The 7 Steps to Kickstarting a Successful Podcast](https://www.napierb2b.com/2022/09/7-steps-to-kickstarting-a-successful-podcast/): Watch our webinar and discover the 7 steps to kickstarting a successful podcast, from the importance of sound quality to topics. - [Napier Charity Sponsorship: Why We Are Choosing to Support Foothold](https://www.napierb2b.com/2022/09/charity-sponsorship-choosing-to-support-foothold/): We are delighted to share that we are supporting Foothold, a charity focused on helping engineers, as our charity sponsor for the EIAs. - [A Napier Podcast Interview with Mike Roberts - SpyFu](https://www.napierb2b.com/2022/09/a-napier-podcast-interview-with-mike-roberts-spyfu/): In this podcast episode we interview Mike Roberts, Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. - [Electropages Announces Launch of The Hub](https://www.napierb2b.com/2022/09/electropages-launches-thehub/): Electropages has launched The Hub, a new free-to-use platform for engineers and professionals in the electronics industry. - [A Napier Podcast Interview with Hannah Ingram - Ignys](https://www.napierb2b.com/2022/09/a-napier-podcast-interview-with-hannah-ingram-ignys/): In the latest episode, we interview Hannah Ingram, Marketing Manager at Ignys, an electronic and software development company. - [Judges Announced for Electronic Specifier's Electronics Excellence Awards](https://www.napierb2b.com/2022/09/judges-announced-for-electronic-specifiers-electronics-excellence-awards/): Electronic Specifier has shared the details of its judging panel for the 'Electronics Excellence Awards' due to be held at electronica. - [Using PR to… Generate Leads](https://www.napierb2b.com/2022/09/using-pr-to-generate-leads/): We all know that PR is a great tool to use, to help you generate leads. We share how you can structure your PR activities to hit this goal. - [Napier Named as Finalist for Two Awards](https://www.napierb2b.com/2022/09/napier-named-as-finalists-at-two-awards/): Napier has been named a finalist for ‘The Most Outstanding PR Agency’ category at the EIA's and a finalist for the brand new IEA's. - [Should You Trust Software Review Sites?](https://www.napierb2b.com/2022/09/should-you-trust-software-review-sites/): In the second episode of the Marketing Automation Moment podcast, Mike and Hannah share their thoughts about why third-party form vendors are so successful. - [A Napier Podcast Interview with Zachariah Moreno - SquadCast](https://www.napierb2b.com/2022/09/a-napier-podcast-interview-with-zachariah-moreno-squadcast/): In this podcast episode, we interview Zachariah Moreno, Co-Founder and CEO of SquadCast, a cloud recording studio platform. - [New Editor-in-Chief at EE Times](https://www.napierb2b.com/2022/08/new-editor-in-chief-at-ee-times/): EE Times has welcomed Brett Brune as its new Editor-in-Chief, who has a background in media that includes both editing and writing roles. - [Hybrid 'Future of Electronics RESHAPED' Conference Announced for October](https://www.napierb2b.com/2022/08/future-of-electronics-reshaped-october/): TechBlick has announced a hybrid conference and exhibition on reshaping the future of electronics, focusing on a range of topics. - [AspenCore Organizing Power Electronics and Embedded Forums at electronica 2022](https://www.napierb2b.com/2022/08/aspencore-power-electronics-embedded-forums-electronica-2022/): The AspenCore team has announced that they will be organizing the Power Electronics and Embedded Forums at electronica 2022. - [Electronic Component Show Confirmed for 2023](https://www.napierb2b.com/2022/08/electronic-component-show-2023/): MMG Publishing has confirmed that the Electronic Component Show (ECS) will be taking place in 2023, on the 23rd of May. - [A Napier Webinar: Avoid the Biggest International Marketing Mistakes](https://www.napierb2b.com/2022/08/avoid-the-biggest-international-marketing-mistakes/): Napier recently held a webinar, 'Avoid the Biggest International Marketing Mistakes' which explored the most common international mistakes. - [Embedded Conference Finland Returns for 2022](https://www.napierb2b.com/2022/08/embedded-conference-finland-returns-for-2022/): Embedded Conference Finland has announced that it will return for 2022, after previously being cancelled in 2020 and 2021. - [DFA Manufacturing Media Launches Talking Industry as a Podcast](https://www.napierb2b.com/2022/08/dfa-manufacturing-media-launches-talking-industry-as-a-podcast/): DFA Manufacturing Media has announced that its online panel discussion forum, Talking Industry, has now been launched as a podcast. - [Electronic Specifier Launches Electronics Excellence Award 2022](https://www.napierb2b.com/2022/08/electronic-specifier-launches-electronics-excellence-award-2022/): Electronic Specifier has launched an award for electronica 2022, named the 'Electronics Excellence Award'. - [A Napier Podcast Interview with Alex Price - Vicor](https://www.napierb2b.com/2022/08/a-napier-podcast-interview-with-alex-price-vicor/): In the second episode of our leading B2B marketing professionals’ series, we interview Alex Price, Senior Marketing Manager at Vicor, a global power components manufacturer. - [Napier Shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards!](https://www.napierb2b.com/2022/08/napier-shortlisted-for-the-2022-electronics-industry-awards-and-instrumentation-excellence-awards/): Napier has been shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards! - [HubSpot’s State of Marketing Trends 2022 Report: The Top 7 Marketing Trends for B2B Marketers](https://www.napierb2b.com/2022/08/state-marketing-trends-2022-7-marketing-trends-marketers/): HubSpot has released its annual State of Marketing Trends report, and we share the top 7 trends from the report. - [Napier Passes 2022 PRCA CMS Accreditation](https://www.napierb2b.com/2022/08/napier-passes-2022-prca-cms-accreditation/): We are thrilled to share that we have passed our annual PRCA Communications Management Standard (CMS) audit for 2022. - [A Napier Podcast Interview with Cat Anderson - Sprout Social](https://www.napierb2b.com/2022/08/a-napier-podcast-interview-with-cat-anderson-sprout-social/): In this podcast episode, we interview Cat Anderson, Head of Marketing at Sprout Social, a social media management solution. - [A Napier Podcast Interview with Marc Mustard - ABB Robotics](https://www.napierb2b.com/2022/07/a-napier-podcast-interview-with-marc-mustard-abb-robotics/): In the first interview of our leading marketing B2B marketing professionals’ series, we talk to Marc Mustard, Marketing Manager at ABB Robotics, a pioneer in robotics, machine automation and digital services. - [Elektra Awards 2022 Extends Entry Deadline](https://www.napierb2b.com/2022/07/elektra-awards-2022-extends-entry-deadline/): The Elektra Awards has extended its entry deadline, providing entrants with the opportunity to submit their entries until Thursday 28th July. - [The Problem of "Paid Editorial"](https://www.napierb2b.com/2022/07/the-problem-of-paid-editorial/): In B2B, we've always had publications that charge for editorial coverage. Is it right? Is it sustainable? Mike considers the issue. - [Upgrades to Our Marketing RoI Calculator](https://www.napierb2b.com/2022/07/upgrades-to-our-marketing-roi-calculator/): Our new, configurable marketing ROI calculator allows you to select advertising, events or email campaigns and determine their ROI. - [A Napier Podcast Interview with Shannon Martin - Podbean](https://www.napierb2b.com/2022/07/a-napier-podcast-interview-with-shannon-martin-podbean/): In this podcast episode, we interview Shannon Martin, Director of Communications at Podbean, a podcast publishing solution. - [Why Napier is Employee Owned](https://www.napierb2b.com/2022/07/why-napier-is-employee-owned/): At the end of June 2022, Napier became employee owned. It gives the company numerous benefits and is simply the right thing to do. - [A Successful Return for embedded world](https://www.napierb2b.com/2022/06/a-successful-return-for-embedded-world/): embedded world had a successful return this month, after previously being postponed due to COVID-19, receiving over 18,000 visitors. - [EE Times Celebrates 50th Anniversary](https://www.napierb2b.com/2022/06/eetimes-50th-anniversary/): EE Times is celebrating its 50th year of delivering news and analysis to electronic engineers, and will provide specific promotions for 2022. - [AspenCore Announces Green Engineering Conference for September 2022](https://www.napierb2b.com/2022/06/aspencore-green-engineering-conference-september-2022/): AspenCore has announced that it will hold a Green Engineering Conference from September 13th-15th 2022. - [New Date for Electronics Industry Awards 2022](https://www.napierb2b.com/2022/06/new-date-for-electronics-industry-awards-2022/): The Electronics Industry Awards 2022 has announced a new date for its award ceremony and will now be taking place on Thursday 27th October. - [The Future of B2B Trade Media](https://www.napierb2b.com/2022/06/the-future-of-b2b-trade-media/): Mike, Managing Director, shares his thoughts on the future of BN2B trade media and suggests some likely outcomes for the future. - [A Napier Podcast: Interview with Jeff Coyle - MarketMuse](https://www.napierb2b.com/2022/06/a-napier-podcast-interview-with-jeff-coyle-marketmuse/): In this podcast episode, we interview Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. - [A Successful Show for Manufacturing and Engineering Week](https://www.napierb2b.com/2022/06/a-successful-show-for-manufacturing-and-engineering-week/): We were delighted to hear that the two-day Manufacturing and Engineering week was a great success, attracting over 5200 visitors. - [A 'Napier Nine' Video... Get to Know IT Engineer Patryk Duda](https://www.napierb2b.com/2022/06/a-napier-nine-video-get-to-know-it-engineer-patryk-duda/): In this instalment of our 'Napier Nine' video series, we introduce you to Patryk Duda, IT Engineer at Napier. - [Manufacturing & Engineering Week Reveals Special Show Features](https://www.napierb2b.com/2022/05/manufacturing-engineering-week-innovation-zone-great-egg-race/): The Manufacturing and Engineering Week encompasses four events to showcase the very best of the UK's manufacturing and engineering sector. - [A 'Napier Nine' Video... Get to Know Digital Marketing Specialist Hayden Reader](https://www.napierb2b.com/2022/05/napier-nine-videodigital-marketing-specialist-hayden-reader/): In this instalment of our 'Napier Nine' series, we introduce you to Hayden Reader, Digital Marketing Specialist at Napier. - [AspenCore Announces 'Mind of the Engineer' Study](https://www.napierb2b.com/2022/05/aspencore-announces-mind-of-the-engineer-study/): AspenCore has announced that its 'Mind of the Engineer' study will once again be taking place, inviting engineers to participate via surveys. - [A Napier Podcast: Interview with Matt Young - UserVoice](https://www.napierb2b.com/2022/05/a-napier-podcast-interview-with-matt-young-uservoice/): In this podcast episode, we interview Matt Young, CEO of UserVoice, a product feedback management solution for SaaS platforms. - [7 Current Trends in Graphic Design](https://www.napierb2b.com/2022/05/graphic-design-trends/): Rob Furby, Creative Services Manager at Napier, shares what the current landscape of graphic design looks like. - [Five Tech B2B Campaigns That Thought Outside the Box](https://www.napierb2b.com/2022/05/five-tech-b2b-campaigns-outside-the-box/): We take a look at some B2B campaigns that went outside the box to leave their audience thinking long after they’ve read the content. - [A Napier Webinar: How to Crush Your First Paid LinkedIn Campaign](https://www.napierb2b.com/2022/05/a-napier-webinar-how-to-crush-your-first-paid-linkedin-campaign/): Napier recently held a webinar sharing insights into how B2B marketers can crush their paid LinkedIn campaigns. - [A Napier Podcast: Interview with Tim Langley - CANDDi](https://www.napierb2b.com/2022/05/a-napier-podcast-interview-with-tim-langley-canddi/): In this podcast episode, we interview Tim Langley, CEO and Founder at CANDDi, a digital intelligence tracking platform. - [Entries Now Open for Elektra Awards 2022](https://www.napierb2b.com/2022/04/entries-now-open-for-elektra-awards-2022/): Entries are now open for the Elektra Awards 2022, which will be taking place on Wednesday 30th November in London. - [Electronic Specifier Looking For Research Project Participants](https://www.napierb2b.com/2022/04/electronic-specifier-looking-for-research-project-participants/): Tess Weller, Marketing Director at Electronic Specifier, is looking for individuals involved in the supplier selection process. - [AspenCore Optimizes Embedded.com](https://www.napierb2b.com/2022/04/aspencore-optimize-embedded-com/): AspenCore recently launched some optimizations on their publication site Embedded.com, which has provided some great results. - [Why a LinkedIn Pod isn’t the Solution to Extending Your Reach on Social Media](https://www.napierb2b.com/2022/04/why-linkedin-pod-isnt-solution-to-extending-reach-social/): Mike, Managing Director, shares how his experience with LinkedIn pods, has shown why they aren't the solution to extending reach. - [A Napier Podcast: Interview with Sarah Bond - Lucky Orange](https://www.napierb2b.com/2022/04/a-napier-podcast-interview-with-sarah-bond-lucky-orange/): In this podcast episode, we interview Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool. - [Bodo's Power Systems Panel Discussion Returns for PCIM Europe 2022](https://www.napierb2b.com/2022/04/bodos-power-systems-panel-discussion-returns-for-pcim-europe2022/): Bodo's Power Systems panel discussions will be returning to PCIM Europe 2022 as part of the industry forum, split into three sessions. - [WEKA FACHMEDIEN Reveals New Interactive Magazine Format](https://www.napierb2b.com/2022/04/weka-fachmedien-reveals-new-interactive-magazine/): WEKA FACHMEDIEN has unveiled its first new interactive magazine, with a special edition of Computer & Automation. - [What B2B Marketers Need to Consider When it Comes to Email Marketing](https://www.napierb2b.com/2022/04/what-b2b-marketers-need-to-consider-when-it-comes-to-email-marketing/): Natasha, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing. - [Napier Wins 'Agency of the Future' Award at the B2B Marketing Expo California](https://www.napierb2b.com/2022/04/agency-of-future-award/): We are delighted to share that we won the 'Agency of the Future' Award at the B2B Marketing Expo California - [IEEE SOCC 2022 Opens Call for Papers](https://www.napierb2b.com/2022/04/ieee-socc-2022-opens-call-for-papers/): The IEEE SOCC has launched its call for papers, inviting submissions which address new and previously unpublished results related to SoC. - [Leading European Tech Marketing Agency, Napier, Opens First Office in USA](https://www.napierb2b.com/2022/04/tech-marketing-agency-napier-first-office-in-usa/): Napier has announced the expansion of the agency with the launch of its first USA office in the San Francisco area. - [Pass the Secret Sauce Podcast: Build and Track Your Customer’s Journey](https://www.napierb2b.com/2022/04/pass-the-secret-sauce-podcast-build-and-track-your-customers-journey/): Mike featured on the Pass the Secret Sauce Podcast, to share his thoughts on how B2B marketers can build and track their customer journey. - [EETech Launches Data Insights: Genius or Missed Opportunity?](https://www.napierb2b.com/2022/03/eetech-launches-data-insights-genius-or-missed-opportunity/): EETech's Data Insights product is a neat innovation that could help you identify which companies are visiting your website. - [Editorial Changes at WEKA FACHMEDIEN](https://www.napierb2b.com/2022/03/editorial-changes-at-weka-fachmedien-2/): Markus Haller, Editor at WEKA FACHMEDIEN, has left the publishing house for a new role as part of the marketing team at Rohde & Schwarz. - [A Napier Webinar: Don't Get Left Behind: Next-Generation B2B Content Tools](https://www.napierb2b.com/2022/03/dont-get-left-behind-next-generation-b2b-content-tools/): Napier recently held a webinar 'Don't Get Left Behind: Next Generation B2B Content tools which explored new tools like Turtl. - [Marketing Agency Leadership Podcast: Marketing Long-Cycle B2B Tech](https://www.napierb2b.com/2022/03/marketing-agency-leadership-podcast-marketing-long-cycle-b2b-tech/): Mike shares how to use marketing successfully with long-cycle B2B tech, on the Marketing Agency Leadership podcast. - [Entries Open for The Electronics Industry Awards 2022](https://www.napierb2b.com/2022/03/entries-open-for-the-electronics-industry-awards-2022/): The Electronics Industry Awards 2022 is now open for entries, with the award ceremony due to take place on Thursday 20th October 2022. - [Hardware Pioneers Max Announces Date for 2022](https://www.napierb2b.com/2022/03/hardware-pioneers-max-announces-date-for-2022/): Hardware Pioneers Max, has announced that it will be going ahead on 25th October 2022, at the Business Design Centre in London. - [Aspencore Announces PowerUP Conference 2022](https://www.napierb2b.com/2022/03/aspencore-powerup-conference-2022/): Aspencore will be hosting a three-day virtual conference and exhibition focusing on power electronics, taking place from 28th-30th June 2022. - [7 Reasons Why You Can’t Trust the Reports from Your Marketing Automation System](https://www.napierb2b.com/2022/03/why-you-cant-trust-reports-marketing-automation-system/): We explore how marketers can overcome challenges faced with reporting through marketing automation systems. - [A Napier Podcast: Interview with Carolin Bink - 1plusX](https://www.napierb2b.com/2022/03/a-napier-podcast-interview-with-carolin-bink-1plusx/): In this podcast episode, we interview Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform. - [There's No Excuse For Not Understanding What Your Audience Wants](https://www.napierb2b.com/2022/03/theres-no-excuse-for-not-understanding-what-your-audience-wants/): Mike share his insights on why there's no excuse for not understanding what your audience wants, and how marketers can get it right. - [New Conference Introduced for the Embedded Market](https://www.napierb2b.com/2022/03/new-conference-introduced-for-the-embedded-market/): Hitex UK has announced the launch of UKEmbedded, a new conference and exhibition for the embedded engineering sector. - [A Napier Podcast: Interview with Alun Lucas - Zuko Analytics](https://www.napierb2b.com/2022/03/a-napier-podcast-interview-with-alun-lucas-zuko-analytics/): In this podcast episode, we interview Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform. - [How to Crush Your First Paid LinkedIn Campaign](https://www.napierb2b.com/2022/03/how-to-crush-your-first-paid-linkedin-campaign/): We share what B2B marketers need to consider to be successful when launching their first paid LinkedIn campaign. - [Vehicle Electronics Celebrates its 100th Issue](https://www.napierb2b.com/2022/03/vehicle-electronics-celebrates-its-100th-issue/): Congratulations to Vehicle Electronics which will celebrate its 100th issue in April, originally launching back in 2013. - [The Data Parties](https://www.napierb2b.com/2022/03/the-data-parties/): We explore the difference between the first, second and third party data and what the best choice for B2B marketers is. - [B2B Digital Marketing Strategy: Impact of Privacy Laws and a Remote Workforce](https://www.napierb2b.com/2022/03/b2b-digital-marketing-strategy-impact-of-privacy-laws-and-a-remote-workforce/): Mike discusses his insights on digital marketing strategies, and what marketers need to consider about GDPR on the CaliberMind podcast - [How to Make Your LinkedIn Lead Generation a Success](https://www.napierb2b.com/2022/02/success-of-linkedin-lead-generation/): We explore how to be successful with lead generation on LinkedIn, and the options available to marketers to support them. - [elektroniknet.de Introduces Matchmaker+](https://www.napierb2b.com/2022/02/elektroniknet-de-introduces-matchmaker/): WEKA FACHMEDIEN has introduced a Matchmaker+ profile section to its elektroniknet.de website, providing information on specific companies. - [Editorial Changes at IML Group](https://www.napierb2b.com/2022/02/iml-group-editorial-changes/): IML Group has welcomed Sophia Bell, as Group Editor of DPA, PBSI and Connectivity, and Gordon Wong, as Editor of PBSI and Connectivity. - [A Napier Podcast: Interview with Jeroen Corthout - Salesflare](https://www.napierb2b.com/2022/02/a-napier-podcast-interview-with-jeroen-corthout-salesflare/): In this episode for our Marketing B2B Tech podcast, we interview Jeroen Corthout, Co-Founder of Salesflare, a CRM platform. - [A 'Napier Nine' Video... Get to Know Associate Director Ian Jarrett](https://www.napierb2b.com/2022/02/a-napier-nine-video-get-to-know-associate-director-ian-jarrett/): Ian Jarrett, Associate Director at Napier, is the latest member of the team to take part in our 'Napier Nine' video series. - [The Hustle Awards 2022 Now Open for Entries](https://www.napierb2b.com/2022/02/the-hustle-awards-open-entry/): The Hustle Awards 2022 is now open for entries. Held by Startups Magazine, the awards present the achievements within tech startups. - [A Napier Webinar: How to be the Ultimate Professional on Zoom and Teams](https://www.napierb2b.com/2022/02/how-to-be-the-ultimate-professional-zoom-teams/): Register to view our on-demand webinar 'How to be the Ultimate Professional on Zoom and Teams', hosted by Luke Westwood. - [The Benefits to Enriching Lead Data](https://www.napierb2b.com/2022/02/the-benefits-to-enriching-lead-data/): Enriching your lead data can help provide essential information to being able to define the lead as either an MQL or SQL. - [A Napier Podcast: Interview with Matthew Hunt - Automation Wolf](https://www.napierb2b.com/2022/02/a-napier-podcast-interview-with-matthew-hunt-automation-wolf/): We interview Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable content. - [Beyond the Uniform Podcast Interview](https://www.napierb2b.com/2022/01/beyond-the-uniform-podcast-interview/): Mike recently take part in the Beyond the Uniform podcast, and discusses his career journey from engineer to marketing expert. - [A 'Napier Nine' Video... Get to Know Associate Director Ed Neale](https://www.napierb2b.com/2022/01/a-napier-nine-video-get-to-know-associate-director-ed-neale/): Get to know Ed Neale Associate Director at Napier, in the most recent instalment of our 'Napier Nine' video series. - [Electronic Component Show Confirms Seminar Schedule for 2022](https://www.napierb2b.com/2022/01/electronic-component-show-confirm-seminar-schedule-for-2022/): The Electronic Component Show (ECS), has confirmed its seminar schedule for the 2022 event, taking place on 19th May. - [Paige West to Join Electronic Specifier as Managing Editor](https://www.napierb2b.com/2022/01/paige-west-to-join-electronic-specifier-as-managing-editor/): Electronic Specifier will welcome Paige West to the team as Managing Editor at the end of February 2022. - [A Napier Podcast: Interview with Emma Valentiner - CanIRank](https://www.napierb2b.com/2022/01/interview-emma-valentiner-canirank/): We interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform for B2B marketers. - [HANNOVER MESSE Reschedule Dates for 2022](https://www.napierb2b.com/2022/01/hannover-messe-2022-reschedule-dates/): HANNOVER MESSE 2022, has been rescheduled from April to the 30th May-2nd June, due to the rising numbers of COVID-19 cases. - [EETech Announces Industry Tech Days for 2022](https://www.napierb2b.com/2022/01/eetech-announces-industry-tech-days-for-2022/): EETech has announced the dates for its third annual Industry Tech Days event, which will be taking place from September 19th-23rd 2022. - [Landing Pages: Best Practices for Lead Generation](https://www.napierb2b.com/2022/01/landing-pages-best-practices-for-lead-generation/): How do you ensure visitors download your content? We explore the best lead generation practices for landing pages. - [A 'Napier Nine' Video... Get to Know Account Director Chris Corfield](https://www.napierb2b.com/2022/01/a-napier-nine-video-get-to-know-account-director-chris-corfield/): For the latest instalment in our ‘Napier Nine’ video series, we introduce you to Account Director Chris Corfield. - [Seven Things That Make B2B Tech PR Amazing](https://www.napierb2b.com/2022/01/seven-things-that-make-b2b-tech-pr-amazing/): Working in B2B technology PR and marketing can be immensely rewarding. Here's 7 reasons why you should consider it for your career. - [22 Things Marketers Need to Consider in 2022](https://www.napierb2b.com/2022/01/22-things-marketers-need-to-consider-in-2022/): As we enter a New Year, it’s always a good idea to look at what might change, we look at the 22 things marketers needs to consider in 2022. - [What is Mental Availability in Marketing?](https://www.napierb2b.com/2022/01/what-is-mental-availability-in-marketing/): "Mental availability” is an important concept that is different from brand awareness, but is often an essential part of B2B marketing. - [A Napier Podcast: Interview with Ike Singh - Social27](https://www.napierb2b.com/2022/01/a-napier-podcast-interview-with-ike-singh-social27/): In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. - [embedded world 2022 Postponed till June](https://www.napierb2b.com/2022/01/embedded-world-2022-postponed-till-june/): Organizers of embedded world have announced that the show will be postponed to June 2022, due to the uncertainty of COVID-19. - [A Napier Podcast: Interview with Chris Willis - Acrolinx](https://www.napierb2b.com/2021/12/a-napier-podcast-interview-with-chris-willis-acrolinx/): We interview Chris Willis, CMO at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. - [Influential Entrepreneurs Podcast Interview](https://www.napierb2b.com/2021/12/influential-entrepreneurs-podcast-interview/): Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. - [What is this Contentpass Thing on German Websites?](https://www.napierb2b.com/2021/11/what-is-this-contentpass-thing-on-german-websites/): Some German publishers adopted a system that lets you pay to not see adverts called Contentpass. What's the impact for advertisers? - [A Mixed Outlook on the Future of Trade Shows](https://www.napierb2b.com/2021/11/a-mixed-outlook-on-the-future-of-trade-shows/): With SPS cancelled with just a week's notice before it was meant to go ahead, it's a mixed out look for the future of trade shows. - [A 'Napier Nine' Video... Get to Know Marketing Specialist Ivy Silverton](https://www.napierb2b.com/2021/11/a-napier-nine-video-get-to-know-marketing-specialist-ivy-silverton/): In this ‘Napier Nine’ video series instalment, we introduce you to Ivy Silverton, Marketing Specialist at Napier. - [5 Things To Consider Before Recording Podcasts](https://www.napierb2b.com/2021/11/5-things-to-consider-before-recording-podcasts/): How do you make your podcast stand out? We share 5 things to consider before launching a podcast, to ensure success. - [A 'Napier Nine' Video... Get to Know Director Clive Over](https://www.napierb2b.com/2021/11/a-napier-nine-video-get-to-know-director-clive-over/): Get to Know Clive Over, Director at Napier, in the latest instalment of our 'Napier Nine' video series. Watch the video to find out more. - [A Napier Podcast: Interview with Kate Terry - Turtl](https://www.napierb2b.com/2021/11/a-napier-podcast-interview-with-kate-terry-turtl/): In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform, which enables personalization. - [DFA Manufacturing Media Launches New Online Portal](https://www.napierb2b.com/2021/11/dfa-manufacturing-media-launches-new-online-portal/): DFA Manufacturing Media has launched a new online portal and social media information resource, under the brand Smart Futures. - [The Secrets to Communicating Successfully With a B2B Audience](https://www.napierb2b.com/2021/11/the-secrets-to-communicating-successfully-with-a-b2b-audience/): Communicating with a B2B audience is a skill in itself. Discover the secrets to communicating successfully with a B2B audience. - [B2B Marketing Checklists – Persona Definition](https://www.napierb2b.com/2021/11/b2b-marketing-checklists-persona-definition/): Understanding your audience is critical to success, and this blog post analyses our checklist for creating B2B technology personas. - [A Napier Podcast: Interview with Mark Abrami - Hootsuite](https://www.napierb2b.com/2021/11/a-napier-podcast-interview-with-mark-abrami-hootsuite/): Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management, talks on our podcast. - [Top 5 Marketing Applications for Artificial Intelligence](https://www.napierb2b.com/2021/11/top-5-marketing-applications-for-artificial-intelligence/): Artificial Intelligence is making inroads into many aspects of both industry and everyday life. We explore the top 5 marketing applications. - [A 'Napier Nine' Video... Get to Know Marketing Specialist Natasha Websdale](https://www.napierb2b.com/2021/10/a-napier-nine-video-get-to-know-marketing-specialist-natasha-websdale/): Find out more about Natasha Websdale, including her secret skill, favourite saying and perfect job title for her. - [BEEAs Entry Deadline Extended](https://www.napierb2b.com/2021/10/beeas-entry-deadline-extended/): The BEEAs has announced an extension of its entry deadline, with entries to be submitted by midnight on Friday 3rd December. - [Straight Talking is the Way to Get to Engineers](https://www.napierb2b.com/2021/10/straight-talking-is-the-way-to-get-to-engineers/): In B2B marketing, we are very often communicating with engineers – but how can we do this with an effective approach? - [Napier Named as 'The Most Outstanding PR Agency' at The Electronics Industry Awards 2021](https://www.napierb2b.com/2021/10/napier-most-outstanding-pr-agency-electronics-industry-awards-2021/): We are delighted to share that Napier was named as the winner of ‘The Most Outstanding PR Agency’ category at the Electronics Industry Awards. - [A Sad Goodbye to Gloria Langham](https://www.napierb2b.com/2021/10/a-sad-goodbye-to-gloria-langham/): We were sad to hear the news about the passing of Gloria Langham, a well-known member of the electronics industry. - [A Napier Podcast: Interview with Martin Larsen - Conferize](https://www.napierb2b.com/2021/10/a-napier-podcast-interview-with-martin-larsen-conferize/): A podcast interview with Martin Larsen, Chief Executive at Conferize, about the future of events both in-person and virtual. - [The 10 Categories of ABM Tools](https://www.napierb2b.com/2021/10/the-10-categories-of-abm-tools/): Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. - [Drives & Controls 2022 Announces Return of Robotic Demonstration Area](https://www.napierb2b.com/2021/10/drives-controls-2022-robotic-demonstration/): We were delighted to hear of a successful return of the in-person Drives & Controls exhibition, with nearly all exhibition stands sold out. - [Bodo’s Virtual Wide Bandgap 2021 Event Program Published](https://www.napierb2b.com/2021/10/bodos-virtual-wide-bandgap-2021-event-program-published/): Bodo’s Power Systems has announced its fifth Wide Bandgap conference, due to be held from 30th November to 3rd December 2021. - [Growing B2B Agency Napier Welcomes Two New Hires](https://www.napierb2b.com/2021/10/growing-b2b-agency-napier-welcomes-two-new-hires-2/): Napier, a leading B2B PR and Marketing agency has welcomed two new members to its growing team, Elana and Natasha. - [DATE 2022 Opens for Submissions](https://www.napierb2b.com/2021/10/date-2022-opens-for-submissions/): DATE 2022, the European event for electronic system design and test has opened for papers, workshops and tutorial submissions. - [Elektronik Journal to Become Part of Elektronik Industrie](https://www.napierb2b.com/2021/10/elektronik-journal-becomes-part-of-elektronik-industrie/): Elektronik Journal will cease publishing at the end of the year, as it is absorbed into its sister magazine eletronik industrie. - [When is a Conversion Not a Conversion?](https://www.napierb2b.com/2021/10/when-is-a-conversion-not-a-conversion/): Interesting news from Google, which have announced a move to "data-driven attribution". We explore what this means for B2B marketers. - [Why Your Improving Open Rates Might Not Be Good News](https://www.napierb2b.com/2021/10/why-your-improving-open-rates-might-not-be-good-news/): On September 20th, Apple rolled out mail privacy protection, affecting the ability of email marketers to track when users open emails. - [Why Napier is Exploring the World of TikTok](https://www.napierb2b.com/2021/09/why-napier-is-exploring-the-world-of-tiktok/): We share why Napier is exploring the world of TikTok and why its not a complete write off for B2B companies yet. - [New Website for Power Electronics Industry Launched](https://www.napierb2b.com/2021/09/new-website-for-power-electronics-industry-launched/): everything PE is a new website that has been launched to address the power electronics industry, developed by the creators of everything RF. - [Editorial Changes and Updates from UK Electronic Publications](https://www.napierb2b.com/2021/09/editorial-changes-and-updates-from-uk-electronic-publications/): The latest editorial changes in the electronics media, including the move of Joe Bush at Electronic Specifier and Niamh Marriott. - [Success for Industry Tech Days 2021](https://www.napierb2b.com/2021/09/success-for-industry-tech-days-2021/): Industry Tech Days 2021 recently took place from September 13th to September 17th, and the event has been declared a huge success. - [Napier Named as Finalist at The Electronics Industry Awards 2021](https://www.napierb2b.com/2021/09/napier-named-as-finalist-at-the-electronics-industry-awards-2021/): We are honoured to announce that Napier has been named as a finalist for the ‘The Most Outstanding PR Agency’ category at the EIAs 2021. - [Does Account Based Marketing Work for Small-Medium B2B?](https://www.napierb2b.com/2021/09/does-account-based-marketing-work-for-small-medium-b2b-with-mike-maynard/): Mike Maynard, Managing Director at Napier recently sat down with Jose Palomino host of The Revenue Throughput Podcast. - [Global Industry Focus Magazine Announces First Issue](https://www.napierb2b.com/2021/09/global-industry-focus-magazine-announces-first-issue/): Global Industry Focus, a new online digital magazine, will release its first issue at the end of September 2021. - [Electronic Component Show Going Ahead in May 2022](https://www.napierb2b.com/2021/09/electronic-component-show-going-ahead-in-may-2022/): The Electronic Component Show will be going ahead in 2022, taking place on Thursday 19th May at the Kassam stadium. - [MailChimp and SharpSpring Acquired: Email is Still a Great Marketing Channel](https://www.napierb2b.com/2021/09/mailchimp-and-sharpspring-acquired-email-is-still-a-great-marketing-channel/): There have been two major announcements in the world of email marketing & marketing automation. SharpSpring & MailChimp have been acquired. - [The Engineering Network Ltd Acquires Industrial Technology Magazine](https://www.napierb2b.com/2021/09/the-engineering-network-ltd-acquires-industrial-technology-magazine/): Industrial Technology, the design engineering magazine has been sold to the engineering publisher The Engineering Network Ltd. - [BEEAs Still Open for Entries](https://www.napierb2b.com/2021/09/beeas-still-open-for-entries/): The British Engineering Excellence Awards (BEEAs) is still open for entries, with the deadline of Friday 5th November. - [A Napier Podcast: Interview with Naren Hariparanthaman - Social Animal](https://www.napierb2b.com/2021/09/a-napier-podcast-interview-with-naren-social-animal/): Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform reveals how Social Animal reduces the need for 'manual' work. - [Big Picture Business Podcast: Mistakes Create Success Featuring Mike Maynard](https://www.napierb2b.com/2021/08/big-picture-business-podcast-mistakes-create-success-featuring-mike-maynard/): We uncover some well kept secrets of a what it means to have a successful marketing agency, and how to win clients as an agency. - [Webinar Best Practices: 5 Things We Learnt From ON24's Webinar Series](https://www.napierb2b.com/2021/08/webinar-best-practices-5-things-we-learnt-from-on24s-webinar-series/): In this blog, we explore the top five things we learnt from ON24'S webinar and best practices to consider in the future. - [Power Systems Design Launches New TechTalk Area](https://www.napierb2b.com/2021/08/power-systems-design-launches-new-techtalk-area/): Power Systems Design has launched a new area on its website named TechTalk. focusing on new technologies and applications. - [The Best Social Media Platforms for Your B2B Marketing Strategy](https://www.napierb2b.com/2021/08/social-media-platforms-for-your-marketing-strategy/): We explore the different social media platforms B2B marketers are using and why they should be part of your marketing strategy. - [Napier Passes 2021 PRCA CMS Audit](https://www.napierb2b.com/2021/08/napier-passes-2021-prca-cms-audit/): We are delighted to share that Napier has passed our annual PRCA Communications Management Standard (CMS) audit for 2021. - [Electronic Specifier Launches New Site in Partnership with Hardware Pioneers](https://www.napierb2b.com/2021/08/electronic-specifier-launch-new-site-hardware-pioneers/): Electronic Specifier has launched a new website in partnership with Hardware Pioneers, an online news centre for the IoT industry., - [A Guide to Successful PPC Campaigns](https://www.napierb2b.com/2021/08/a-guide-to-successful-ppc-campaigns/): We share our tips and insights on how B2B marketers can implement successful PPC campaigns and the key things they should consider. - [A Napier Podcast: Interview with Riaz Kanani - Radiate B2B](https://www.napierb2b.com/2021/07/a-napier-podcast-interview-with-riaz-kanani-radiate-b2b/): Riaz Kanani Founder and CEO at Radiate B2B, shares the tactics and techniques he finds are the most successful in ABM campaigns. - [Editorial Changes at Electronics Weekly](https://www.napierb2b.com/2021/07/editorial-changes-at-electronics-weekly/): Hara Tsakona has replaced Steve Ray as Senior Commerical Manager, and Ellie Cavanagh has now also moved roles to a Media Consultant. - [Creative Design: Going the Extra Mile…](https://www.napierb2b.com/2021/07/creative-design-going-the-extra-mile/): Tom Walker, Design Manager at Napier, shares ways he goes the extra mile to provide our clients with engaging, and creative design. - [A Napier Podcast: Interview with Tim Bohn - GatedContent](https://www.napierb2b.com/2021/07/a-napier-podcast-interview-with-tim-bohn-gatedcontent/): Podcast episode with Tim Bohn describing how GatedContent helps enterprises scale up their marketing automation and lead generation. - [Increase Sales With These Five ABM Campaigns](https://www.napierb2b.com/2021/07/increase-sales-with-these-five-abm-campaigns/): Our blog explores what ABM is, the different types of ABM, five campaigns you can use that will directly increase your sales. - [A Napier Podcast: Interview with Steffen Hedebrandt - Dreamdata](https://www.napierb2b.com/2021/07/a-napier-podcast-interview-with-steffen-hedebrandt-dreamdata/): Steffen Hedebrandt describes how Dreamdata solves the problem of digital marketing attribution in a multi-touch B2B world. - [Several Changes at UK Electronic Publications](https://www.napierb2b.com/2021/06/several-changes-at-uk-electronic-publications/): It's been a busy month for the UK electronics industry, and we have several key stories to share from across the industry. - [ABM... A Sales Solution?](https://www.napierb2b.com/2021/06/abm-a-sales-solution/): ABM has always been considered to be a marketing tactic, but in recent years we are uncovering how it can be used as a sales solution too. - [A Napier Webinar: The Secrets to a Successful PPC Campaign](https://www.napierb2b.com/2021/06/a-napier-webinar-the-secrets-to-a-successful-ppc-campaign/): Napier recently held a webinar 'The Secrets to a Successful PPC Campaign', which explores what marketers need to consider when using PPC. - [Latest Updates From WEKA FACHMEDIEN: Lead Generation Tools and Virtual Trade Fairs](https://www.napierb2b.com/2021/06/weka-fachmedien-lead-generation-tools-and-virtual-trade-fairs/): Publishing house WEKA FACHMEDIEN has shared several updates, including news of its virtual trade fairs and three new lead generation tools. - [Design Engineering Expo and Engineering Expo Announced](https://www.napierb2b.com/2021/06/design-engineering-expo-and-engineering-expo-launch-at-the-nec/): Two new sector-specific events, Design Engineering Expo and Engineering Expo have been announced to launch at the NEC in 2022. - [Helping Organisations Thrive Podcast Interview: Developing Young People in Organisations](https://www.napierb2b.com/2021/06/podcast-interview-developing-young-people-in-organisations/): Mike, Managing Director at Napier, discusses his passion for recruiting and developing young people at Napier. - [5 Ways We Help Our Clients Build Effective Graphic Design Campaigns](https://www.napierb2b.com/2021/06/5-ways-we-help-our-clients-build-effective-graphic-design-campaigns/): In the second blog of our Design series, Rob Furby, shares how he works with clients to build effective graphic design campaigns. - [A Napier Podcast: Interview with Cassandra Jowett - PathFactory](https://www.napierb2b.com/2021/06/interview-with-cassandra-jowett-pathfactory/): Cassandra shares how the platform helps B2B companies connect content to their customers and create experiences to grow revenue. - [Elektra Awards 2021 Open for Entries](https://www.napierb2b.com/2021/06/elektra-awards-2021-open-for-entries/): The Elektra awards 2021 is now open for entries. taking place as a hybrid event, both at the Governor House Hotel, and via an online portal - [ViPress.net Takes New Direction](https://www.napierb2b.com/2021/06/vipress-net-takes-new-direction/): French publication ViPress.net, has announced a new direction for the online publication, as it welcomes Pascal Coutance, as its new Editor. - [ETN Announces Embedded Conference Finland for 2021](https://www.napierb2b.com/2021/06/etn-announces-embedded-conference-finland-for-2021/): ETN has announced its annual Embedded Conference Finland for 2021. This year’s event will be held on Thursday 21st October. - [A Napier Podcast: Interview with Shea Castle - Terminus](https://www.napierb2b.com/2021/05/interview-with-shea-castle-terminus/): Shea explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. - [How a Social Media Scheduling Tool Levelled-Up Our Game](https://www.napierb2b.com/2021/05/social-bakers-social-media-level-up/): In this blog, we explore the benefits of a social media scheduling tool, and why B2B marketers should use Socialbakers. - [A Napier Webinar: Five ABM Campaigns to Increase Sales](https://www.napierb2b.com/2021/05/a-napier-webinar-five-abm-campaigns-to-increase-sales/): Napier recently held a webinar 'Five ABM Campaigns to Increase Sales', which explores ABM campaigns that can help marketers achieve sales. - [What Makes a Successful Infographic?](https://www.napierb2b.com/2021/05/what-makes-a-successful-infographic/): In the first blog of our Design series, Tom Walker, Design Manager at Napier, shares his views on what makes an infographic successful. - [The Rise of Talking Industry and Revival of Live Events](https://www.napierb2b.com/2021/05/the-rise-of-talking-industry-and-revival-of-live-events/): We delighted to receive a guest blog post from the editorial team at DFA Media, who share the latest from the publication. - [Napier Renews Eurocom Worldwide Membership for 2021](https://www.napierb2b.com/2021/05/napier-renews-eurocom-worldwide-membership-for-2021/): We are delighted to share that Napier has renewed our Eurocom Worldwide agency network membership for 2021. - [Siemens Announces Acquisition of Supplyframe](https://www.napierb2b.com/2021/05/siemens-announces-acquisition-of-supplyframe/): Siemens has announced the acquisition of Supplyframe, the industry network for electronics design and manufacturing. - [WNIE Online Team Launches New Digital Magazine: Global Industry Focus](https://www.napierb2b.com/2021/05/wnie-online-team-launches-new-digital-magazine-global-industry-focus/): The team behind What's New in Electronics (WNIE) Online, has launched a new digital magazine, Global Industry Focus. - [Elettronica AV and Elettronica Tech Websites Now Available in English](https://www.napierb2b.com/2021/05/elettronica-av-and-elettronica-tech-websites-now-available-in-english/): The Italian publications Elettronica AV and Elettronica Tech have officially launched English versions of their websites, - [A Napier Podcast: Interview with Andrew Hally - Bynder](https://www.napierb2b.com/2021/05/interview-with-andrew-hally-bynder/): Andrew shares how Bynder helps companies 'scale-up', using DAM to power the digital experience. - [An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent](https://www.napierb2b.com/2021/05/in-depth-look-lead-nurturing-good-bad-non-existent/): How do companies nurture their leads? Do they do it well, badly, not at all? In our blog we share our research into lead gen. - [Microchip Awarded Certificate of Excellence for Online Banner Marketing](https://www.napierb2b.com/2021/05/microchip-awarded-certificate-of-excellence-for-online-banner-marketing/): Congratulations to our client Microchip, who has been awarded a certificate of excellence for online banner marketing 2020. - [5 Top Tips for Successful ABM Campaigns](https://www.napierb2b.com/2021/04/5-top-tips-for-successful-abm-campaigns/): In this blog, we explore 7 top tips that B2B marketers can use to enhance their ABM campaigns, and that the right strategy is implemented - [4 Email Marketing Trends to Watch Out for in 2021](https://www.napierb2b.com/2021/04/4-email-marketing-trends-to-watch-out-for-in-2021/): This blog will explore the top four trends marketers need to watch out for in 2021 to ensure effective email marketing. - [Napier Shortlisted for PRmoment B2B PR Agency of the Year Award](https://www.napierb2b.com/2021/04/napier-shortlisted-for-prmoment-b2b-pr-agency-of-the-year-award/): We are delighted to share that Napier has been shortlisted for the PRmoment 'B2B PR Agency of the year' award. - [Electronic Specifier Announces Webinar Summit](https://www.napierb2b.com/2021/04/electronic-specifier-announces-webinar-summit/): Electronic Specifier has announced a webinar summit, a one-day event, to be held on 1st September 2021, with a focus on content. - [all-electronics.de Launches New Website Design](https://www.napierb2b.com/2021/04/all-electronics-de-launches-new-website-design/): The all-electronics.de website has been re-launched with a new design, offering users a number of new and improved functions. - [Electronic Component Show Rescheduled for May 2022](https://www.napierb2b.com/2021/04/electronic-component-show-re-scheduled-for-may-2022/): The ECS has been postponed to May 2022. . The decision for this latest postponement has been taken due to the ongoing COVID-19 situation. - [Electronic Specifier Launches Series Three of Podcast](https://www.napierb2b.com/2021/04/electronic-specifier-launches-series-three-of-podcast/): Electronic Specifier has launched series three of its 'Electronic Specifier Insights' podcast, providing the latest from the industry. - [The New Napier ABM Tactics Advisor](https://www.napierb2b.com/2021/03/the-new-napier-abm-tactics-advisor/): We've launched the Napier ABM advisor, our attempt to codify our knowledge of what ABM tactics work best in different situations - [EETech Media Releases Electrical Engineering Study](https://www.napierb2b.com/2021/03/eetech-media-releases-electrical-engineering-study/): EETech Media has released an Electrical Engineering Study, which provides valuable data on how engineers behave during the design process. - [Editorial Changes at Electrical Engineering Magazine](https://www.napierb2b.com/2021/03/editorial-changes-at-electrical-engineering/): Niamh Marriott has been named as the new Editor of the Electrical Engineering magazine, replacing Carly Wills. - [Hardware Pioneers Max 2021 Postponed to September](https://www.napierb2b.com/2021/03/hardware-pioneers-max-2021-postponed-to-september/): Hardware Pioneers Max 2021 has been postponed to 23rd September 2021 due to the COVID-19 pandemic and restrictions. - [A Napier Podcast: Interview with Olivia Kenney - LeadSift](https://www.napierb2b.com/2021/03/a-napier-podcast-interview-with-olivia-kenney-leadsift/): Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. - [Growth Acumen Podcast Interview: B2B Sales and Marketing Trends in 2021](https://www.napierb2b.com/2021/03/growth-acumen-podcast-b2b-sales-marketing-trends-2021/): Napier's Managing Director Mike, recently sat down with Steven Norman, owner and host of the Growth Acumen podcast. - [New Virtual Show EDS Reconnect Announced](https://www.napierb2b.com/2021/03/new-virtual-show-eds-reconnect/): EDS Reconnect is a brand new virtual experience for the engineering design sector, taking place from 31st March-1st April 2021. - [Napier Celebrates Over 10 Years as PRCA CMS Agency Member](https://www.napierb2b.com/2021/03/napier-celebrates-over-10-years-as-prca-cms-agency-member/): We were delighted to receive the CMS Gold logo as recognition of Napier holding the PRCA CMS accreditation for more than ten years. - [Electronic Specifier Launches New 'Women in Technology' Website Category](https://www.napierb2b.com/2021/03/electronic-specifier-launches-women-tech/): Electronic Specifier has announced the release of its brand new website category 'Women in Technology' for International Women's Day 2021. - [Elettronica TECH and The IoT Radar Join Forces for New Video Channel](https://www.napierb2b.com/2021/03/elettronica-tech-and-the-iot-radar-join-forces-for-new-video-channel/): The Italian web community Elettronica TECH has announced a new publishing partnership with Wisse Hettinga, producer of The IoT Radar. - [A Napier Podcast: Interview with Sam Ovett - Mobile Pocket Office](https://www.napierb2b.com/2021/03/a-napier-podcast-interview-with-sam-ovett-mobile-pocket-office/): In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Sam Ovett, co-founder of Mobile Pocket Office. - [The Good, the Bad and the Ugly of Landing Pages](https://www.napierb2b.com/2021/03/the-good-the-bad-and-the-ugly-of-landing-pages/): We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? - [B2B Marketing Priorities for 2021](https://www.napierb2b.com/2021/03/b2b-marketing-priorities-for-2021/): We recently conducted a poll to find out what our clients’ priorities were for 2021, and share our most interesting findings. - [Shock Your Potential Podcast Interview: Beware of Numbers](https://www.napierb2b.com/2021/03/shock-your-potential-podcast-interview-beware-of-numbers/): Mike recently sat down with Shock Your Potential to discuss how to truly analyze performance by looking past the initial 'numbers'. - [Seven Secrets of Good Copywriting](https://www.napierb2b.com/2021/03/seven-secrets-of-good-copywriting/): Kevin, content creator at Napier, shares his seven secrets for good copywriting to ensure you are connecting with your reader. - [The 11 Different Types of Nurturing Campaign](https://www.napierb2b.com/2021/03/the-11-different-types-of-nurturing-campaign/): In this blog post, I’ll describe the eleven different nurture campaigns and how they fit into these three categories of nurturing campaigns. - [Electronics Weekly Releases Advertising in a Crisis Whitepaper](https://www.napierb2b.com/2021/02/electronics-weekly-releases-advertising-in-a-crisis-whitepaper/): Electronics Weekly has released an 'Advertising in Crisis' whitepaper focussing on whether advertising in a crisis is truly worthwhile. - [Julien Happich](https://www.napierb2b.com/2021/02/julien-happich/): I was really upset to hear that Julien Happich, former editor-in-chief of eeNews Europe, passed away on 11th February. - [WEKA FACHMEDIEN Announces New Cluster Strategy and Structure](https://www.napierb2b.com/2021/02/weka-fachmedien-announces-new-cluster-strategy-and-structure/): WEKA FACHMEDIEN has shared details of its new cluster strategy, targeting market segments, with electronics, ICT and Automation clusters. - [A Napier Podcast: Interview with Steve Zakur - Solosegment](https://www.napierb2b.com/2021/02/a-napier-podcast-interview-with-steve-zakur-solosegment/): In our latest episode on Napier's podcast, we interview Steve Zakur, CEO & Co-Founder of Solosegment, which provides AI software. - [Publishing House Fiera Milano Media Acquired by the LSWR Group](https://www.napierb2b.com/2021/02/publishing-house-fiera-milano-media-acquired-by-the-lswr-group/): Publishing House Fiera Milano Media has been acquired by the LSWR Group, through the Quine publishing house. - [WEKA FACHMEDIEN Offers Reader Test Seal](https://www.napierb2b.com/2021/02/weka-fachmedien-offers-reader-test-seals/): WEKA FACHMEDIEN is offering companies an opportunity to go beyond classic advertising, with the chance to be awarded a 'test seal'. - [Bodo's Power Systems Reveals Virtual Roundtable for March](https://www.napierb2b.com/2021/02/bodos-power-systems-reveals-virtual-roundtable-for-march/): Bodo's Power Systems has announced that a virtual roundtable on wide bandgap power semiconductors will be held on March 31st 2021. - [PCIM Europe 2021 Confirmed as Digital Event](https://www.napierb2b.com/2021/02/pcim-europe-2021-confirmed-as-digital-event/): PCIM Europe 'Digital days' 2021 will take place in an online format, across five days from the 3rd-7th May 2021. - [A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly](https://www.napierb2b.com/2021/02/a-napier-webinar-landing-pages-the-good-the-bad-and-the-ugly/): Napier recently held a webinar 'Landing Pages: The Good, the Bad, the Ugly', which analyses the layout and content of landing pages. - [MachineBuilding.net Welcomes New Editor](https://www.napierb2b.com/2021/02/machinebuilding-net-welcomes-new-editor/): We were delighted to receive the announcement of MachineBuilding.Net's new editor Brian Wall. We wish him the best of luck in his role. - [Handling and Storage Ceases Publishing](https://www.napierb2b.com/2021/02/handling-and-storage-ceases-publishing/): The Handling & Storage Publication in Madrid has announced the decision to cease publishing of the print magazine and associated news portal. - [Napier Named as 'Rising Star' by B2B Marketing and Shortlisted for Elektra Award](https://www.napierb2b.com/2021/02/napier-named-rising-star-shortlisted-for-elektra-award/): Napier has ranked Number Three as 'Rising Star' by B2B Marketing and shortlisted twice for best campaign of the year at the Elektra Awards. - [Electronic Specifier to Host 'The Electronics Industry, COVID, Brexit - what will 2021 Hold?' Webinar](https://www.napierb2b.com/2021/02/electronic-specifier-announces-webinar-the-electronics-industry-covid-brexit-what-will-2021-hold/): Electronic Specifier has announced a new webinar titled 'The Electronics Industry, COVID, Brexit - what will 2021 hold?' - [Industrial PR campaigns that Overcame Corporate Limitations](https://www.napierb2b.com/2021/02/industrial-pr-campaigns-that-overcame-corporate-limitations/): This blog explores some of the best, and successful industrial PR campaigns which overcome the limitations of corporate style guide. - [The Energyst Launches Modern Fleet Publication](https://www.napierb2b.com/2021/02/the-energyst-launches-modern-fleet-publication/): The Energyst publication has recently announced the launch of its new EV focussed market magazine, Modern Fleet, - [A Napier Podcast: Interview with Chris Newton - Intellimize](https://www.napierb2b.com/2021/02/a-napier-podcast-interview-with-chris-newton-intellimize/): In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Chris Newton, VP of Marketing at Intellimize. - [Tips and Tricks to Getting the Best From LinkedIn](https://www.napierb2b.com/2021/02/tips-and-tricks-to-getting-the-best-from-linkedin/): In this blog, we explore the different areas you can improve on LinkedIn, to make your marketing more successful. - [ASPENCORE Announces Next-Gen EV & AV Virtual Conference and Expo](https://www.napierb2b.com/2021/02/aspencore-announces-next-gen-ev-av-virtual-conference-and-expo/): The 'Roadmap to Next-Gen EV & AV Virtual Conference and Expo' will take place from March 23rd-March 24th 2021. - [The Truth Behind Content Marketing](https://www.napierb2b.com/2021/02/the-truth-behind-content-marketing/): We are often asked whether content marketing is too good to be true? In this blog we explore the truth about generating results from content. - [A Napier Podcast: Interview with Abhi Yadav - Zylotech](https://www.napierb2b.com/2021/01/a-napier-podcast-interview-with-abhi-yadav-zylotech/): In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Abhi Yadav, Founder & CTO at Zylotech. - [Electronic Specifier's Podcast Continues to Grow](https://www.napierb2b.com/2021/01/electronic-specifiers-podcast-continues-to-grow/): We were delighted to hear that the ‘Electronic Specifier Insights’ series, is continuing to expand, with several new podcasts live. - [The Seven Key Things We Learned From Litmus’ State of Email Report](https://www.napierb2b.com/2021/01/the-seven-key-things-we-learned-from-litmus-state-of-email-report/): Our blog explores Litmus’ State of Email Report and how marketers can improve the success of marketing emails. - [SalesPOP Podcast Interview: How Account Based Marketing Helps Close Big Deals](https://www.napierb2b.com/2021/01/sales-pop-interview-account-based-marketing-close-big-deals/): Mike, discusses the benefits of ABM, and how it can help close sales on the SalesPOP experts insight podcast interview. - [An In-Depth Look into the Truth about Artificial Intelligence in Marketing](https://www.napierb2b.com/2021/01/an-in-depth-look-into-the-truth-about-artificial-intelligence-in-marketing/): Kevin, content writer at Napier, takes an In-depth look into the Truth about Artificial Intelligence in Marketing. - [A Napier Podcast: Interview with Joel Harrison - B2B Marketing](https://www.napierb2b.com/2021/01/a-napier-podcast-interview-with-joel-harrison-b2b-marketing/): In our latest episode, on Napier’s Podcast, we interview Joel Harrison, Editor-in-Chief, who shares that B2B Marketing has launched Propolis. - [The Electronics Industry Awards 2021 Now Open for Entries](https://www.napierb2b.com/2021/01/the-electronics-industry-awards-2021-now-open-for-entries/): After a virtual event in 2020, the Electronics Industry Awards are set for a fully live event this year, with entries now open for 2021. - [Manufacturing Engineers Asked for their Vision of the Future](https://www.napierb2b.com/2021/01/manufacturing-engineers-asked-for-their-vision-of-the-future/): A new survey asks manufacturing engineers about how their discipline can help meet the challenges of our increasingly urban future. - [Napier's Media Page: A Collection of Webinars and Podcasts](https://www.napierb2b.com/2021/01/napiers-media-page-a-collection-of-webinars-and-podcasts/): We are delighted to share our Napier media page, which features our full collection of webinars and podcasts. - [Talking Industry Returns With Six New Events for 2021](https://www.napierb2b.com/2021/01/talking-industry-returns-with-six-new-events-for-2021/): Following its encouraging reception last year, Talking Industry is to return with six new topical online discussions for 2021. - [Napier Makes Christmas Charity Donations](https://www.napierb2b.com/2021/01/napier-makes-christmas-charity-donations/): Last year, for Christmas, Napier decided to make a charitable donation rather than sending client gifts, inviting our clients to vote. - [How to Make Your Industrial Search Marketing Campaign Fail](https://www.napierb2b.com/2021/01/how-to-make-your-industrial-search-marketing-campaign-fail/): We’ve reviewed a wide range of different SEM campaigns and cover the mistakes you want to avoud to make sure you campaign is a success, - [A Marketing Principles Round Up: 6 Key Things for a Successful Marketing Strategy](https://www.napierb2b.com/2021/01/a-marketing-principles-round-up-6-key-things-i-learnt-for-a-successful-marketing-strategy/): Hayden, Marketing Speicalist at Napier, shares the 6 Key Things he Learnt for a Successful Marketing Strategy during his college course. - [Is Industrial PR Different from Consumer PR?](https://www.napierb2b.com/2021/01/is-industrial-pr-different-from-consumer-pr/): We can see that there are a lot of similarities between consumer and industrial PR. This blog exploes the primary differences between the two. - [Business Built Freedom Podcast Interview: Tips to Reach Your Target Audience](https://www.napierb2b.com/2020/12/business-built-freedom-podcast-interview-tips-to-reach-your-target-audience/): Joshua interviews Mike, who shares how marketers can break through the virtual barrier & ensure they are reaching the right audience at home. - [Elektra Awards Extends Deadline to 5th January 2021](https://www.napierb2b.com/2020/12/elektra-awards-extends-deadline-to-5th-january-2021/): The re-scheduled Elektra Awards 2020 has extended its award entries deadline till midnight the 5th January 2021. - [A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing](https://www.napierb2b.com/2020/12/a-napier-webinar-uncovering-the-truth-about-artificial-intelligence-in-marketing/): Napier recently held a webinar 'Uncovering the truth about AI in Marketing', which explores the true impact AI has on marketing activities - [A Napier Podcast: Interview with Chip House - SharpSpring](https://www.napierb2b.com/2020/12/a-napier-podcast-interview-with-chip-house-sharpspring/): In our latest podcast episode, we interview Chip, CMO at SharpSpring, who shares why he thinks marketing automation is a revenue growth platform, - [Elektronik Informationen and Photonik Close](https://www.napierb2b.com/2020/11/elektronik-informationen-and-photonik-close/): We were really sad to hear that the news that Elektronik Informationen and its sister magazine Photonik has made the decision to close. - [Guest Blog Post - Ian Poole - 10 Top Tips to Get the Most Views for Your Videos](https://www.napierb2b.com/2020/11/ian-poole-10-tips-most-views-for-videos/): Video can be a very powerful method of connecting with people on the Internet. Here's how to get the most views for your videos. - [Business Mastermind Podcast Interview: Marketing Numbers, Content and Growth through Acquisition](https://www.napierb2b.com/2020/11/business-mastermind-marketing-numbers-content-and-growth/): Gavin interviews Mike, who discusses the ways in which marketing has changed, allowing sales specialists to focus on target audeinces. - [Elektronik & Data Celebrates 30th Anniversary](https://www.napierb2b.com/2020/11/elektronik-data-celebrate-30th-anniversary/): Congratulations to Elektronik & Data, who celebrated its 30th year of delivering content to the electronics industry in Autumn of this year. - [A Napier Podcast: Interview with Indrek Vainu - AlphaBlues](https://www.napierb2b.com/2020/11/a-napier-podcast-interview-with-indrek-vainu-alphablues/): In our latest episode, on Napier’s Podcast, Mike, Managing Director of Napier, interviews Indrek Vainu, co-founder of AlphaBlues - [ABM – Where Are We Now?](https://www.napierb2b.com/2020/11/abm-where-are-we-now/): Account Manager, Emily, explores where Account-Based Marketing is now and what to expect from the future, as more marketers get onboard. - [Power Systems Design Increases Issues for 2021](https://www.napierb2b.com/2020/11/power-systems-design-increases-issues-for-2021/): We were delighted to hear the news that Power Systems Design will be moving to 12 issues for 2021, due to growth in the industry. - [eCommerce Marketing Podcast Interview: B2B Requirements](https://www.napierb2b.com/2020/11/ecommerce-marketing-podcast-interview-b2b-requirements/): Arlen interviews Mike, Napier’s Managing Director, who shares what B2C can learn from the B2B eCommerce cycle. - [Svet Elektronike to Publish 300th Issue October 2021](https://www.napierb2b.com/2020/11/svet-elektronike-due-to-publish-300th-issue-october-2021/): Congratulations to Svet Elektronike who have begun preparing a special edition for October 2021 to mark the celebration of its 300th issue. - [The Client Catching Podcast Interview: How to Win High Value Clients with ABM](https://www.napierb2b.com/2020/11/the-client-catching-podcast-interview-how-to-win-high-value-clients-with-abm/): Adam interviews Mike, who shares how companies can use ABM to win more high-value clients, and replicate Napier's success. - [Elektra Awards Confirms Virtual Event for March 2021](https://www.napierb2b.com/2020/11/elektra-awards-confirms-virtual-event-for-march-2021/): We recently wrote about the surprise postponement of the Elektra Awards 2020, which announced that the event would be postponed to 2021. - [6 Key Things we Learnt from Eurocom’s Worldwide COVID-19 Survey](https://www.napierb2b.com/2020/11/6-key-things-we-learnt-from-eurocoms-worldwide-covid-19-survey/): In this blog we explore the 6 Key Things we Learnt from Eurocom’s Worldwide survey on COVID-19 and its impact on Brand PR and Marketing. - [5 Effective Ways you can use Personalization with ABM](https://www.napierb2b.com/2020/10/5-effective-ways-you-can-use-personalisation-with-abm/): In this blog, we share 5 effective ways you can apply personalisation to your ABM strategy, to ensure the buyer engages with your company. - [Arnaud Pavlik Replaces Didier Girault at ElectroniqueS](https://www.napierb2b.com/2020/10/arnaud-pavlik-replaces-didier-girault-at-electroniques/): Arnaud Pavlik has been appointed as Editor of ElectroniqueS, specifically for the subcontracting and distribution sections of the magazine. - [Drives and Controls Postponed to 2022](https://www.napierb2b.com/2020/10/drives-and-controls-postponed-to-2022/): The Drives & Controls Exhibition will now take place from 5th - 7th April 2022, alongside the MACH Exhibition. - [eeNews Europe to go Fully Digital in 2021](https://www.napierb2b.com/2020/10/eenews-europe-to-go-fully-digital-in-2021/): Both eeNews Europe and Microwave Engineering Europe will cease print production and be digital only from January 2021. - [Email Data and Trends from a COVID-19 World](https://www.napierb2b.com/2020/10/email-data-and-trends-from-a-covid-19-world/): This blog explores Limitus’ State of Email Report and what marketers should be doing with email in a COVID-19 world. - [A Napier Webinar: Is Content Marketing too Good to be True?](https://www.napierb2b.com/2020/10/a-napier-webinar-is-content-marketing-too-good-to-be-true/): Napier recently held a webinar 'Is Content Marketing too Good to be True?', which explores the reality of content marketing. - [EE Times Launches EE Times Weekend](https://www.napierb2b.com/2020/10/ee-times-launches-ee-times-weekend/): EE Times has launched EE Times Weekend, a new email newsletter which is distributed every Saturday morning. - [Packed program for Power Electronics Forum at Virtual electronica 2020](https://www.napierb2b.com/2020/10/packed-program-for-power-electronics-forum-at-virtual-electronica-2020/): With electronica 2020 going purely virtual this year, Aspencore will be running the Embedded Forum and the Power Electronics Forum. - [Industry Tech Days 2020 Attracts 24,000 Virtual Visitors](https://www.napierb2b.com/2020/10/industry-tech-days-2020-attracts-24000-virtual-visitors/): EETech Media’s inaugural Industry Tech Days beat the virus to attract over 24,000 attendees from countries around the globe. - [Bot or Being?](https://www.napierb2b.com/2020/09/bot-or-being/): Read our blog to learn how you can quickly identify and remove bot data from your email marketing reporting. - [Electronics Weekly Celebrate its 60th Birthday](https://www.napierb2b.com/2020/09/electronics-weekly-celebrate-its-60th-birthday/): Congratulations to the team at Electronics Weekly who are celebrating their 60th year, after being founded in 1960. - [Napier Named as 'The Most Outstanding PR Agency' at The Electronics Industry Awards 2020](https://www.napierb2b.com/2020/09/napier-named-outstanding-pr-agency-at-the-electronics-awards-2020/): Napier was named as the winner of the 'The Most Outstanding PR Agency' category at the Electronics Industry Awards 2020. - [Julien Happich replaced by Nick Flaherty as Editor in Chief at eeNews Europe](https://www.napierb2b.com/2020/09/editorial-changes-at-eenews-europe/): We were saddened to hear the news about long time eeNews Europe Editor-in-Chief, Julien Happich, who has had to step away from the role. - [The E&T Innovation Awards 2020 Goes Virtual](https://www.napierb2b.com/2020/09/the-et-innovation-awards-2020-goes-virtual/): The E&T Innovation awards have announced its move to a virtual online event, taking palce of Thursday 19th November. - [Next WNIE Open House Goes Live on October 5th](https://www.napierb2b.com/2020/09/next-wnie-open-house-goes-live-on-october-5th/): The next Open House event from WNIE goes live on October 5th, giving companies a chance to promote products and services. - [Great Success for Electronic Specifier Expo](https://www.napierb2b.com/2020/09/great-success-for-electronic-specifier-expo/): We wrote about Electronic Specifier's Expo back in June this year, and so we were delighted to hear the news that the event had gone well. - [School for Startups Podcast Interview: B2B Marketing](https://www.napierb2b.com/2020/09/school-for-startups-podcast-interview-b2b-marketing/): In their most recent podcast episode, Jim interviews Mike, who discusses how he came to the decision to run a PR and marketing agency. - [Munich Power Electronics Conference Goes Virtual](https://www.napierb2b.com/2020/09/munich-power-electronics-conference-goes-virtual/): There is good news for specialists in Wide Band Gap devices with the announcement that the Power Electronics Conference will be held online. - [EMC Directory Now Online](https://www.napierb2b.com/2020/09/emc-directory-now-online/): Companies looking for EMC testing can now find everything they need in one place, with the new EMC Directory. - [PowerPulse Joins the EETech Stable](https://www.napierb2b.com/2020/09/power-pulse-joins-the-eetech-stable/): EETech has confirmed the acquisition of PowerPulse.net, helping EETech become the premier publication for power-focused content. - [Simple Online Form Makes Sourcing Components Easy](https://www.napierb2b.com/2020/09/simple-online-form-makes-sourcing-components-easy/): Component Sourcing gives purchasers a quick and easy way to get quotes on pricing and availability for their component Bill of Materials. - [BEEAs Extends Entry Deadline to November](https://www.napierb2b.com/2020/09/beeas-extends-entry-deadline-to-november/): The British Engineering Excellence Awards (BEEAs) has extended the deadline for entries to midnight on Friday 13th November. - [Join Up Dots Podcast Interview: Sales Funnel Mastery](https://www.napierb2b.com/2020/09/join-up-dots-podcast-interview-sales-funnel-mastery/): In a recent podcast episode for their Business Coaching Series, David interviews Mike, who shares how marketers can master the sales funnel. - [electronica 2020 cancelled: virtual event will replace the show](https://www.napierb2b.com/2020/09/electronica-2020-cancelled-virtual-event-will-replace-the-show/): electronica 2020 has been cnacelled due to coronavirus (COVID-19) and will be replaced by an online event: electronica virtual. - [Napier Launches Virtual Trade Show Platform](https://www.napierb2b.com/2020/09/napier-launch-virtual-trade-show-platform/): Napier has launched its own virtual trade show platform – TheBoothCloud.com, designed specially for the B2B technology industry. - [SPS 2020 Moves to a Virtual Event](https://www.napierb2b.com/2020/09/sps-2020-moves-to-a-virtual-event/): In anunsurprising move, SPS 2020 has moved from a real to a virtual event due to current hygiene and social distancing regulations. - [A Napier Podcast: Interview with Chris Dickey CEO of Visably](https://www.napierb2b.com/2020/09/a-napier-podcast-interview-with-chris-dickey-ceo-of-visably/): We are delighted to share the latest interview with Chris Dickey, from Napier's Marketing B2B Technology Podcast. - [Elektra Awards Postponed to 2021](https://www.napierb2b.com/2020/09/elektra-awards-postponed-to-2021/): We were surprised to the hear news of the postponement of the Elektra 2020 awards, due to COVID-19 restrictions. - [Hannover Messe Goes Digital to Beat COVID](https://www.napierb2b.com/2020/08/hannover-messe-goes-digital-to-beat-covid/): Taking place from 14-15 July, Hannover Messe Digital Days was judged a great success, attracting 10,000 registered participants and 50,000 views. - [Food Industry Events Rescheduled to March](https://www.napierb2b.com/2020/08/food-industry-events-rescheduled-to-march/): The Appetite for Engineering event and the Food Processing Awards have both been rescheduled for 31st March 2021. - [A Day in the Life of a Copywriter](https://www.napierb2b.com/2020/08/a-day-in-the-life-of-a-copywriter/): As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into the activities and responsibilities of his role. - [HubSpot's State of Marketing Report 2020](https://www.napierb2b.com/2020/07/hubspots-state-of-marketing-report-2020/): We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers. - [New OScopes.info Platform Announced](https://www.napierb2b.com/2020/07/new-oscopes-info-platform-announced/): OScopes.info is a new online platform, providing the latest news, articles and updates from the oscilloscopes industry. Read the blog to find out more. - [Digital Marketing Masters Podcast Interview: Account Based Marketing with Mike Maynard](https://www.napierb2b.com/2020/07/digital-marketing-masters-podcast-interview-account-based-marketing-with-mike-maynard/): Mike, discusses how Napier uses ABM to help businesses target their marketing budgets to the biggest and best opportunities. - [MachineBuilding.net Announces New Ownership](https://www.napierb2b.com/2020/07/machinebuilding-net-announces-new-ownership/): MachineBuilding.net has announced new ownership, with the online flagship site recently having been sold to The Engineering Network Ltd. - [A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets](https://www.napierb2b.com/2020/07/a-napier-study-the-impact-of-covid-19-on-b2b-technology-marketing-budgets/): Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans. Download our report now. - [German Publication photonik Launches English Website](https://www.napierb2b.com/2020/07/german-publication-photonik-launches-english-website/): German publication photonik has announced the launch of its English language website, Laser and Photonics, which will cover topics such as optoelectronics. - [A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted](https://www.napierb2b.com/2020/07/napier-webinar-the-7-automation-campaigns-get-you-promoted/): Napier recently held a webinar 'The 7 Marketing Automation Campaigns that Should get you Promoted', which provides a great overview of campaigns you can implement. - [Success for PCIM Europe Digital Days 2020](https://www.napierb2b.com/2020/07/success-for-pcim-europe-digital-days-2020/): We were pleased to hear news of the success of PCIM Digital Days, which recently took place as a replacement for PCIM Europe. - [Latest Updates from German Publisher Huethig](https://www.napierb2b.com/2020/07/latest-updates-from-german-publisher-huethig/): We were delighted to receive several updates from German publisher Huethig, which has been busy developing new content, as well as welcoming new members. - [Not Another Marketing Podcast Interview: Marketing Automation. The Good, the Bad & the Chat Bot](https://www.napierb2b.com/2020/07/not-another-marketing-podcast-interview-marketing-automation-the-good-the-bad-the-chat-bot/): In their most recent podcast episode, Jon interviews Mike, who discusses the good and the bad about marketing automation. - [A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack](https://www.napierb2b.com/2020/06/a-b2b-ignite-session-6-things-to-consider-when-choosing-your-martech-stack/): This blog explores 6 Things to Consider When Choosing Your Martech Stack, which I learnt from a session at the B2B Marketing Ignite event. - [Napier Passes PRCA CMS Audit Again!](https://www.napierb2b.com/2020/06/napier-passes-prca-cms-audit-again/): Napier has passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit again, a challenging audit of our processes. - [A Napier Podcast: Interview with Remy Gardien - Webinar Geek](https://www.napierb2b.com/2020/06/a-napier-podcast-interview-with-remy-gardien-webinar-geek/): The latest interview from Napier’s Marketing B2B Technology Podcast, features Remy Gardien, who is the CTO at Webinar Geek. - [EE World Online Welcomes Jeff Shepard as Lead for Power Electronics Vertical](https://www.napierb2b.com/2020/06/ee-world-welcomes-jeff-shepard-as-lead-power-electronics/): Jeff Shepard has joined the team at EE World online, leading as a contributing writer focussing on power electronics technical content. - [Napier Launches Marketing Automation Naming Convention Tool](https://www.napierb2b.com/2020/06/napier-launches-automation-naming-convention-tool/): Napier has launched a marketing automation naming convention tool, to help you stay organized and streamline your assets in your automation system. - [British Engineering Excellence Awards Rescheduled for 2021](https://www.napierb2b.com/2020/06/british-engineering-excellence-awards-rescheduled-for-2021/): Mark Allen Group has announced the decision to re-schedule the 2020 British Engineering Excellence Awards (BEEAS) to next year. - [Power Systems Design Host Virtual PSD Power Panel](https://www.napierb2b.com/2020/06/power-systems-design-announces-virtual-psd-power-panel/): Power Systems Design recently held a 'Virtual PSD Power Panel: Standing Out from the Crowd' webinar, which took a deeper look into GaN and SiC products. - [EETech Unveils 'Industry Tech Days' Virtual Conference](https://www.napierb2b.com/2020/06/eetech-unveils-industry-tech-days-virtual-conference/): EETech media has unveiled its 'Industry Tech Days', which will be the largest ever virtual trade show and conference for electrical engineers. - [A Napier Podcast: Interview with Ash Jones- Great Influence](https://www.napierb2b.com/2020/06/a-napier-podcast-interview-with-ash-jones-great-influence/): In our latest episode, on Napier's Marketing B2B Technology Podcast, we interview Ash Jones from Great Influence. - [Elektronik World of Solutions Virtual Trade Fair Announced for July 2020](https://www.napierb2b.com/2020/06/elektronik-world-of-solutions-virtual-trade-fair-announced-for-july-2020/): Elektronik and Elektronik Automotive, has announced Elektronik World of Solutions, a virtual trade fair due to take place from 20th-31st July 2020. - [Jason Swenk Podcast Interview: How to Use Acquisition as an Agency Growth Strategy](https://www.napierb2b.com/2020/06/jason-swenk-interview-acquisition-agency-growth-strategy/): In a recent interview with Jason Swenk, Mike, shares his journey shares some key tips to how you can acquire agencies successfully. - [Editor-in-Chief Hans Jaschinski to Retire](https://www.napierb2b.com/2020/06/editor-in-chief-hans-jaschinski-to-retire/): We were sad to hear the news that Hans Jaschinski, Editor-in-Chief at elektronik industrie will be retiring after 35 years at the publication. - [Electronic Specifier Reveals Virtual Trade Show for September](https://www.napierb2b.com/2020/06/electronic-specifier-reveals-virtual-trade-show-for-september/): Electronic Specifier will be hosting a virtual trade show 'Electronic Specifier Expo' which will showcase the latest products and technology trends. - [WNIE Launches Open House](https://www.napierb2b.com/2020/06/whats-new-in-electronics-online-launches-open-house/): What's new in Electronics Online (WNIE) has announced the launch of its 'Open House', to provide a new method for companies to reach key contacts. - [PCIM Europe Confirms 'PCIM Europe Digital Days'](https://www.napierb2b.com/2020/06/pcim-europe-confirm-pcim-europe-digital-days/): PCIM Europe has now confirmed that 'The PCIM Europe Digital Days' will be taking as a virtual event from 7th-8th July 2020. - [Armitage Communications Welcomes Nesbert Musuwo as Account Manager](https://www.napierb2b.com/2020/06/napier-welcomes-nesbert-as-account-manager/): Nesbert Musuwo is the latest addition to Armitage Communications, joining the team as Account Manager, with 6 years of marketing experience. - [Electronic Specifier Announces New Podcast Series](https://www.napierb2b.com/2020/05/electronic-specifier-announces-new-podcast-series/): Electronic Specifier has announced 'Electronic Specifier Insights', which provides listeners a detailed update about the electronics industry. - [New Publication ELETTRONICA-TECH Launched](https://www.napierb2b.com/2020/05/new-publication-elettronica-tech-launched/): We were delighted to receive the news of a new publication ELETTRONICA-TECH, which has been launched following the recent acquisition of ELETTRONICA AV. - [WNIE Launches WNIE Radio](https://www.napierb2b.com/2020/05/wnie-launches-wnie-radio/): WNIE has launched WNIE Radio, inviting companies to participate in an interview and discuss the latest updates in a pre-recorded podcast/radio discussion. - [IET Innovation Awards Now E&T Innovation Awards](https://www.napierb2b.com/2020/05/iet-innovation-awards-now-et-innovation-awards/): The IET Innovation awards has announced its rebrand to the E&T Innovation awards for 2020, to align with IET's award-winning monthly magazine E&T. - [Napier's Webinar: Tips, Tricks and Best Practices for LinkedIn](https://www.napierb2b.com/2020/05/napiers-webinar-tips-tricks-and-best-practices-for-linkedin/): Napier recently held a webinar 'Tips, Tricks and Best practices for LinkedIn', which can help you understand what you can do to be successful on LinkedIn. - [Entrepreneurs in B2B Sales Podcast Interview: Running a $7M PR and Marketing Agency for B2B Tech Companies](https://www.napierb2b.com/2020/05/a-podcast-interview-entrepreneurs-in-b2b-sales/): Mike, Managing Director at Napier, recently featured on the Entrepreneurs in B2B Sales podcast, hosted by Jan Kartusek. - [DPA Introduces Essential Suppliers List](https://www.napierb2b.com/2020/05/dpa-introduces-essential-suppliers-list/): DPA has introduced an essential suppliers list, which features companies who have confirmed they are business as usual during the COVID-19 pandemic. - [A Napier Podcast: Interview with Fernando Angulo - SEMRush](https://www.napierb2b.com/2020/05/a-napier-podcast-interview-with-fernando-angulo-semrush/): In our latest episode, on Napier’s Marketing B2B Technology Podcast, we interview Fernando Angulo, Head of Communications at SEMRush - [elektroniknet.de Announces New Direct Link Program](https://www.napierb2b.com/2020/05/elektroniknet-de-announces-new-direct-link-program/): We were delighted to hear the news about elektroniknet.de's new direct link program, which has been introduced to expand digital advertisement offerings. - [Process Industry Informer Launches Podcast Series](https://www.napierb2b.com/2020/05/process-industry-informer-launches-podcast-series/): Process Industry Informer has launched its podcast series, which will discuss the latest technologies and insights in the manufacturing process industries. - [European Rubber Journal Announces Elastomers for Sustainability Competition](https://www.napierb2b.com/2020/04/european-rubber-journal-special-10-materials-technologies/): European Rubber Journal (ERJ) has announced that it's July/August Issue will include a special feature, the Elastomers for Sustainability Initiative (E4S). - [Napier Launches Podcast Channel](https://www.napierb2b.com/2020/04/napier-launches-podcast-channel/): We are excited to announce the launch of Napier's Marketing B2B Technology Podcast, which will cover the latest trends and tactics for B2B marketers. - [Aspencore Announces Virtual Power Conference & Exhibition for 2020](https://www.napierb2b.com/2020/04/aspencore-virtual-power-exhibition-2020/): Aspencore has recently announced the launch of PowerUP a virtual conference and exhibition focussing on power electronics, due to take place in June. - [EETech Introduces 'Story First' Format to New Engineering Podcast](https://www.napierb2b.com/2020/04/eetech-introduces-story-first-format-to-new-engineering-podcast/): EETech has announced the launch of its new media podcast, Moore's Lobby; an electrical engineering podcast that focuses on technical issues and more. - [Guest Blog Post - Ian Poole - Keep Flexible and Keep an Eye on Your Stats In Times of Disruption](https://www.napierb2b.com/2020/04/ian-poole-keep-flexible-stats-in-times-of-disruption/): Ian Poole explores how in this unprecedented time companies can stay flexible and use stats to understand what their readers are looking for. - [UK Embedded Show Postponed to 2021](https://www.napierb2b.com/2020/04/uk-embedded-show-postpone-2021/): The UK Embedded Sho has announced it will be postponed to next year, taking place on 13th May 2020, due to Covid-19 crisis. - [WEKA FACHMEDIEN Unveils WEKA Online Campus](https://www.napierb2b.com/2020/04/weka-fachmedien-unveil-weka-online-campus/): Publishing house WEKA FACHMEDIEN has unveiled its WEKA online campus, a platform that features online and events and webinars. - [Electronic Component Show Rescheduled for 2021](https://www.napierb2b.com/2020/04/electronic-component-show-rescheduled-for-2021/): The Electronic Component Show (ECS) has announced that this year's show will be rescheduled to 2021, following the escalation of the COVID-19 outbreak. - [Digital Alternative Planned for PCIM Europe 2020](https://www.napierb2b.com/2020/04/digital-alternative-planned-for-pcim-2020/): PCIM with now take place with a digital alternative, with plans to implement virtual formats with digital presentations and exchange opportunities. - [DFA Media Introduces Re-direction Service for Home Addresses](https://www.napierb2b.com/2020/04/dfa-media-introduce-re-direction-service-for-home-addresses/): DFA Media has introduced a re-direction service, offering the opportunity for readers to have their monthly magazine copy re-directed to their home. - [Elektronik Welcomes Birgit Fischer to Sales Team](https://www.napierb2b.com/2020/04/elektronik-welcome-birgit-fischer-to-sales-team/): Eletronik has welcomed a new member, as Birgit Fischer joins the Elektronik sales team, replacing Jeanette Rober who left the team last year. - [DFA Media Welcomes Andy Pye as Consultant Editor](https://www.napierb2b.com/2020/04/dfa-media-welcome-andy-pye-as-consultant-editor/): Congratulations to Andy Pye who has joined DFA Media as Consultant Editor for Drives & Controls, Smart Machines & Factories, and Plant & Works Engineering. - [Replacing Events in the Era of Social Distancing](https://www.napierb2b.com/2020/04/replacing-events-in-the-era-of-social-distancing/): In tihs blog we explore what B2B technology companies can do to replace their events programme in the era of social distancing. - [Entries Now Open for British Engineering Excellence Awards 2020](https://www.napierb2b.com/2020/04/entries-now-open-for-british-engineering-excellence-awards-2020/): Entries are now open for the British Engineering Excellence Awards (BEEAs) 2020. Taking place on Friday 23rd October at the prestigious Landmark Hotel. - [The Importance of Google Analytics and How the Napier Group is Here to Help](https://www.napierb2b.com/2020/04/the-importance-google-analytics-how-the-napier-group-help/): In this blog we explore how Google Analytics can help you track your data and how our link generator can help you track results accurately - [A Napier Podcast: Interview with Adrian Tobey - Groundhogg.io](https://www.napierb2b.com/2020/04/a-napier-podcast-interview-with-adrian-tobey-groundhogg-io/): In our latest episode, on Napier’s Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of Groundhoog.io. - [Alix Paultre Moves to Evaluation Engineering](https://www.napierb2b.com/2020/04/alix-paultre-moves-to-evaluation-engineering/): Congratulations to Alix Paultre who has recently announced his move from Embedded Computing Design to Editor of Evaluation Engineering. - [Ad Blocking: How Does it Work and What Should Publishers do About it?](https://www.napierb2b.com/2020/04/ad-blocking-how-does-it-work-and-what-should-publishers-do-about-it/): This blog post provides a primer that explains the technology and how publishers are fighting back against ad blocking. Read our blog to find out more. - [Hannover Messe Cancelled for 2020](https://www.napierb2b.com/2020/03/hannover-messe-cancelled-for-2020/): Hannover Messe has been cancelled for 2020, with digital alternatives available to visitors. The fair will return in 2021. - [How to Become a PR mastermind](https://www.napierb2b.com/2020/03/how-to-become-a-pr-mastermind/): Account Manager Imogen, details 5 tips and tricks on how you can become a PR mastermind and move forward effectively in your role. - [6 Tips for Improving your Email Marketing Campaigns](https://www.napierb2b.com/2020/03/6-tips-for-improving-your-email-marketing-campaigns/): In this blog, we explore 6 ways you can improve your email marketing campaigns to enhance performance and keep your readers engaged. - [Elektronik Announce Changes to Editorial Calendar](https://www.napierb2b.com/2020/03/elektronik-announce-changes-to-editorial-calendar/): Elektronik in Germany has announced changes to its editorial calendar due to the effects the coronavirus is having on delivery and production downtimes. - [PCIM Europe Exhibition and Conference Postponed](https://www.napierb2b.com/2020/03/pcim-europe-exhibition-and-conference-postponed/): Mesago Messe Frankfurt GmbH has announced the postponement of this year's PCIM Europe Exhibition and Conference, due to the increased risk of covid-19. - [EETech Announce Media Partnership with 21ic.com](https://www.napierb2b.com/2020/03/eetech-announce-media-partnership-with-21ic-com/): EETech has announced a new exclusive partnership with the largest Chinese electrical engineering community, 21ic.com. Read the blog to find out more. - [New Assistant Editor at IML Group](https://www.napierb2b.com/2020/03/new-assistant-editor-at-iml-group/): Congratulations to Sophia Bell who is the latest addition to the IML Group, joining the team as Assitant Editor for DPA, PBSI, and Connectivity. - [Drives and Controls Exhibition Rescheduled](https://www.napierb2b.com/2020/03/drives-and-controls-exhibition-rescheduled/): DFA Media, organiser of Drives & Controls Exhibition and its co-located events, has announced that that the show will be rescheduled for January 2021. - [How We Solve the Top 10 B2B Marketing Challenges](https://www.napierb2b.com/2020/03/how-we-solve-the-top-10-b2b-marketing-challenges/): Read our blog to discover the top 10 B2B marketing challenges our clients face, and how Napier helps them resolve the issue. - [Try Out Our SMART Objective Generator Tool](https://www.napierb2b.com/2020/03/try-out-our-smart-objective-generator-tool/): The team at Armitage has designed a free SMART objective generator tool to help you effectively reach and monitor your objectives. - [embedded world 2020 Goes Ahead Without Surprises](https://www.napierb2b.com/2020/02/embedded-world-2020-goes-ahead-without-surprises/): Despite coronavirus fears and major hardware suppliers pulling out, embedded world 2020 goes ahead with reasonable visitor numbers and 900 exhibitors. - [Napier Feature in The B2B Marketing Agencies Benchmarking Report 2020](https://www.napierb2b.com/2020/02/napier-feature-in-the-b2b-marketing-agencies-benchmarking-report-2020/): Napier was invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to move up the league table! - [Alternatives to Meaningless Marketing Metrics](https://www.napierb2b.com/2020/02/alternatives-to-meaningless-marketing-metrics/): Mike Maynard, Managing Director, explores alternatives to how marketers can avoid meaningless marketing metrics when measuring marketing success. - [New UK Embedded Show Announced for 2020](https://www.napierb2b.com/2020/02/new-uk-embedded-show-announced-for-2020/): Hitex UK has announced the launch of a new UK-based Embedded Show for 2020. UK Embedded will take place on Thursday 14th May. - [AV ELETTRONICA Announces Changes with New Independent Publisher](https://www.napierb2b.com/2020/02/av-elettronica-announces-changes-with-new-independent-publisher/): AV ELETTRONICA has revealed changes to its magazine for 2020, announcing new ownership by an independent publisher, who will relaunch the magazine. - [The Life of a Marketing Specialist at Napier](https://www.napierb2b.com/2020/02/the-life-of-a-marketing-specialist-at-napier/): Hayden, Marketing Specialist at Napier, is the latest to take part in our ‘Life at Napier’ series, explaining whart he gets up to in his role. - [Semtech's Lauren Roady - Marketing Expert Interview](https://www.napierb2b.com/2020/02/semtechs-lauren-roady-marketing-expert-interview/): Lauren Roady, Digital Corporate Marketing Manager at Semtech, is the latest marketer to take part in our marketing expert interview series. - [The Life of an Account Manager at Napier](https://www.napierb2b.com/2020/02/the-life-of-an-account-manager-at-napier/): Callie, Junior Account Manager, is the second team member to take part in our ‘Life at Napier’ series, sharing details of her role. - [Napier Joins Eurocom Worldwide as UK Member](https://www.napierb2b.com/2020/02/napier-joins-eurocom-worldwide-as-uk-member/): We are delighted to share the news that Napier has joined Eurocom Worldwide, the global PR Network for B2B and Technology. - [Vicor and Napier Awarded Online Banner Marketing Excellence Certificate by Electronics Weekly](https://www.napierb2b.com/2020/02/vicor-and-napier-awarded-excellence-certificate/): We were delighted to be recognized, alongside our client Vicor, with a certificate of excellence for online banner marketing 2019. - [The Life of a Creative Services Manager at Napier](https://www.napierb2b.com/2020/02/the-life-of-a-creative-services-manager-at-napier/): Rob Furby, Creative Services Manager at Napier, provides insight into his role, his day-to-day activities and what it's like working for Napier. - [A Day in the Life of a Senior Graphic Designer](https://www.napierb2b.com/2020/02/the-life-of-a-senior-graphic-designer/): Ross, Senior Graphic Designer at Armitage Communications, provides insight into his daily activities and responsibilities as Senior Graphic Designer. - [EETech Media Relaunch EE Power](https://www.napierb2b.com/2020/02/eetech-media-relaunch-ee-power/): EETech Media has announced the relaunch of its EE Power site, offering visitors access to a wide range of new features and content. - [From Intern to Business Development Manager](https://www.napierb2b.com/2020/02/from-intern-to-business-development-manager/): Hannah Kelly, Business Development manager at Napier, shares her journey at Napier, as she progressed from Intern to Business Development manager. - [From Apprentice to Marketing Specialist – National Apprenticeship Week 2020](https://www.napierb2b.com/2020/02/apprentice-to-marketing-specialist/): Taylor Green, Marketing Specialist at Napier, shares her story of how her apprenticeship kickstarted her career in marketing. - [Do you Know the Difference Between your MQLs and SQLs? Try Our Definition Tool](https://www.napierb2b.com/2020/01/difference-between-mqls-and-sqls-definition-tool/): Try out our MQL and SQL definition tool to define the behavioural and characteristics features you are looking for in an MQL and an SQL. - [6 Tips to Getting Started with Marketing Automation](https://www.napierb2b.com/2020/01/6-tips-to-getting-started-with-marketing-automation/): We’ve pulled together our top six tips to getting started with marketing automation, to help marketers use the system successfully. - [Value of Video in 2020](https://www.napierb2b.com/2020/01/value-of-video-in-2020/): If your still wondering whether a video investment is right for you, check out our infographic that proves the value of video in 2020. - [PCB Design and Manufacturing Live Returns for 2020](https://www.napierb2b.com/2020/01/pcb-design-and-manufacturing-live/): PCB Design and Manufacturing Live has announced its return for 2020, and will take place on Thursday 12th March at the British Motor Museum in Gaydon. - [5 Best Practices for Social Media](https://www.napierb2b.com/2020/01/5-best-practices-for-social-media/): We’ve pulled together five best practices for social media you should consider, in order to achieve optimal results from your social media strategy. - [New Distribution Editor at Elektronik](https://www.napierb2b.com/2020/01/new-distribution-editor-at-elektronik/): Congratulation to Julia Lamml, who has been confirmed as the new Distribution Editor at Elektronik, as she takes over the role from Cornelia Meier. - [MarTech Podcast Interview: Understanding the European Marketing Landscape](https://www.napierb2b.com/2020/01/martech-podcast-interview-understanding-the-european-marketing-landscape/): Benjamin interviews Mike, who discusses how marketers can understand the current European marketing landscape. - [An Account Manager's Journey at Armitage Communications...](https://www.napierb2b.com/2020/01/an-account-managers-journey-at-armitage-communications/): Account Manager Phil details his journey into marketing and how we progressed at Armitage Communications over the years. Read the blog to find out more. - [The Electronic Component Show Confirm Details of Dual Seminar Programme](https://www.napierb2b.com/2020/01/electronic-component-show-confirm-details-seminar-programme/): The Electronic Component Show has confirmed the details of its dual seminar programme for 2020, revealing what visitors can expect from the conference. - [ETN Announces Embedded Conference Finland for 2020](https://www.napierb2b.com/2020/01/etn-announce-embedded-conference-finland-for-2020/): ETN has announced its 4th annual Embedded Conference Finland for 2020. Taking place on Thursday 4th June at the Lighthouse in Akavatalo in Helsinki. - [EETech Launches New IC Design Centre](https://www.napierb2b.com/2020/01/eetech-launches-new-ic-design-centre/): EETech has unveiled the latest addition to to its All About Circuits (AAC) website, with the introduction of its new IC Design Centre for IP Cores. - [Electronics Weekly's BrightSparks Programme 2020 Opens Call for Entries](https://www.napierb2b.com/2020/01/electronics-weeklys-brightsparks-programme-2020-opens-call-for-entries/): Electronics Weekly, in partnership with RS Components, has announced that its 2020 BrightSparks programme is now open for entries. - [Armitage Communications Welcomes Amy Moqbel as Senior Account Manager](https://www.napierb2b.com/2020/01/welcomes-amy-senior-account-manager/): Armitage Communications has welcomed Amy Moqbel to the team as Senior Account Manager, who has 13 years of marketing experience. - [Change for the IML Group as Alan Franck retires](https://www.napierb2b.com/2020/01/change-iml-group-alan-franck-retires/): The IML Group has recently experienced some changes to the HazardEx editorial team, with the much-respected Editor Alan Franck retiring at the end of 2019. - [A Napier Podcast: Interview with Clive Over, Director at Napier](https://www.napierb2b.com/2020/01/a-napier-podcast-interview-with-clive-over-director-at-napier/): In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike interviews Clive Over, PR veteran and Director at Napier, - [Endeavor Business Media Acquires Informa’s Industry & Infrastructure Intelligence and Auto Aftermarket Media Brands](https://www.napierb2b.com/2019/12/endeavor-media-acquires-informas-brands/): Endeavor Business Media has announced a new agreement with Informa, as it acquires the Informa Industry & Infrastructure Intelligence media brands. - [Paige West Announces Promotion to Group Editor at IML Group](https://www.napierb2b.com/2019/12/paige-west-announces-promotion-to-group-editor-at-iml-group/): We were pleased to hear the news that Paige West, a well-known name amongst the Napier team, has taken on the role of Group Editor at IML Group. - [Our A/B Tester Tool Reveals the Truth About Your Campaign](https://www.napierb2b.com/2019/12/our-ab-tool-reveals-truth-campaign/): Our A/B Tester tool can help you identify the best deisgn for your email marketing or advertising campaign and decide which one to took forward. - [Our Top Four Takeaways from Rand Fishkin’s ‘What Google Says vs What SEOs Believe’ Webinar](https://www.napierb2b.com/2019/12/our-top-four-takeaways-from-rand-fishkins-webinar/): We've narrowed down our top 4 takeaways from Rand Fishkin's recent webainr 'What Google Says vs What SEOs Believe. Read our blog to find out more. - [Growing B2B Agency Napier Welcomes Clive Over as Associate Director](https://www.napierb2b.com/2019/12/growing-b2b-agency-napier-welcomes-clive-over-as-associate-director/): Napier has welcomed Clive Over to the Napier team as Associate Director. He joins the team as a Silicon Valley veteran, with more than 20 years’ experience. - [Napier Named in Top 10 HubSpot Consulting/Service Companies](https://www.napierb2b.com/2019/11/napier-named-in-top-10-hubspot-consulting-service-companies/): We were delighted to feature in Marketing Tech Outloo'sk and special edition of the 'Top 10 HubSpot Consulting/Service Companies' for 2019. - [Registration Now Open for The Electronic Component Show](https://www.napierb2b.com/2019/11/registration-now-open-for-electronic-component-show/): The Electronic Component Show registration is now open, as the one-day event brings design engineers & purchasing professionals together. - [IML Group Announce Special Print Edition of Connectivity](https://www.napierb2b.com/2019/11/iml-group-announce-special-print-edition-of-connectivity/): IML Group has announced a special print version of its Industry 4.0 and Industrial Internet of things online portal Connectivity. - [EETech Announce Acquisition and Rebranding of Control.com](https://www.napierb2b.com/2019/11/eetech-announce-acquisition-and-rebranding-of-control-com/): EETech has announced its expansion into the automation field with the acquisition and re-branding of Control.com; now known as Control Automation. - [Datateam Business Media Acquire Electronics World](https://www.napierb2b.com/2019/11/datateam-business-media-acquire-electronics-world/): Datateam Business Media has announced the acquisition of Electronics World; as the publication joins the company's comprehensive product portfolio. - [Mark Allen Group Welcome Charlotte Hathway as New Deputy Editor](https://www.napierb2b.com/2019/11/mark-allen-group-welcome-charlotte-hathway-as-new-deputy-editor/): Publishing house Mark Allen Group has welcomed Charlotte Hathway, who joins the team as Deputy Editor and will work across several publications. - [Theo Van Gelder Announces Retirement](https://www.napierb2b.com/2019/11/theo-van-gelder-announces-retirement/): We were sad to hear that Theo Van Gelder, a well known journalist in the electronics industry, will be retiring at the end of this year. - [A Day in the Life of an Account Manager](https://www.napierb2b.com/2019/11/a-day-in-the-life-of-an-account-manager/): Junior Account Manager Rose, explains what an average working day at Armitage contains, and reveals what she does to meet high expectations. - [Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social](https://www.napierb2b.com/2019/10/advertising-on-social-media-microcontroller-vendors-trying-to-use-paid-social/): We thought it would be interesting to look at which of the top Microcontroller vendors are using paid social media. Read our blog to find out more. - [Napier's First Trends Webinar](https://www.napierb2b.com/2019/10/napiers-first-ever-webinar/): Here at Napier we've decided to take a new approach to sharing our insights of the industry, deciding to branch out with our very own podcast channel! - [Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy](https://www.napierb2b.com/2019/10/five-stats-that-prove-why-linkedin-should-be-part-of-your-marketing-strategy/): Read our blog to discover 5 stats which we beleive prove the benefits of LinkedIn and why it should be part of your marketing strategy. - [All About Circuits Unveil New Features with Site Relaunch](https://www.napierb2b.com/2019/10/all-about-circuits-unveil-new-features-with-site-relaunch/): EETech has announced the relaunch of its site All About Circuits (AAC), revealing a new sleek design as well as access to a new set of features. - [Datateam merges two titles, forming ‘Factory & Handling Solutions’](https://www.napierb2b.com/2019/10/datateam-merges-factory-handling-solutions/): his October, Datateam Business Media is celebrating the 70th anniversary of Factory Equipment magazine. With over 700 issues under its belt, the team at Datateam have decided to merge the publication with sister magazine Materials Handling & Logistics... - [Aspencore Increase Networking Opportunities at Power Electronics Summit 2019](https://www.napierb2b.com/2019/10/aspencore-increase-networking-opportunities-at-power-electronics-summit-2019/): Aspencore Media has revealed that this year’s Power Electronics Summit will feature a ‘networking evening’ in response to feedback from last year’s show. - [Launch of new manufacturing publication ‘MADE in Ireland’](https://www.napierb2b.com/2019/10/launch-of-made-in-ireland/): Earlier this year, it was announced by MA Business that a new publication ‘MADE in Ireland’ will be created to reflect and promote the success story that is Ireland’s engineering sector... - [WTWH Media Acquire Advantage Business Media Assets](https://www.napierb2b.com/2019/10/wtwh-media-acquire-advantage-business-media-assets/): WTWH Media reveal they are rebranding long-time brands, after they acquired the R&D and ECN 'pillars' of Advantage Business Media. - [Who Should You Target: The Grass Roots or the C-Suite?](https://www.napierb2b.com/2019/10/who-should-you-target-the-grass-roots-or-the-c-suite/): Managing director Mike, discusses whether you should be targeting the C-Suite or 'grass roots' when trying to make an impact within a company. - [Elektronik Magazine Introduces New Issues for 2020](https://www.napierb2b.com/2019/10/elektronik-magazine-introduces-new-issues-for-2020/): Elektronik magazine,has revealed for 2020 the magazine will introduce issues that cover the spectrum of trends and 'hot' topics within the market. - [Easily Develop Personas with our B2B Persona Creator Tool](https://www.napierb2b.com/2019/10/easily-develop-personas-b2b-creator-tool/): Easily develop personas with our B2B persona creator tool. Our tool will help you gather all the information you need for a suceesful targeted campaign. - [Five trends in industrial robotics that are helping to transform manufacturing](https://www.napierb2b.com/2019/10/five-trends-industrial-robotics-helping-transform-manufacturing/): We've pulled together the top five trends we are seeing with industrial robotics that are helping to transform manufacturing. - [What is Active View Viewability and How Can You Improve its Performance?](https://www.napierb2b.com/2019/09/what-is-active-view-viewability-and-how-can-you-improve-its-performance/): Ian Poole, editor of Electronics Notes, latest blog details what Active View Viewability is, and his journey to adopting Google Ads. - [Growing B2B Agency Napier Welcomes Two New Hires](https://www.napierb2b.com/2019/09/growing-b2b-agency-napier-welcomes-two-new-hires/): 30th September 2019: Napier, a leading B2B PR and Marketing agency has welcomed two new hires to its team, Claire Davis and Hayden Reader. - [PCB Directory Hits 100,000 Views a Month](https://www.napierb2b.com/2019/09/pcb-directory-hits-100000-views-a-month/): Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to grow. - [Hootsuite Summer Social Series Webinar 2: Using search and social advertising together](https://www.napierb2b.com/2019/09/hootsuite-search-and-social-advertising/): We joined the second webinar of Hootsuite's Summer Social Series, exploring the ‘Best practices for using search and social advertising together’. - [Supplyframe Announces Acquisition of SamacSys](https://www.napierb2b.com/2019/09/supplyframe-announces-acquisition-of-samacsys/): Supplyframe, the industry network for electronics design and manufacturing has announced the acquisition of SamacSys. a provider of 2D and 3D CAD models. - [Shortlist Announced for Elektra Awards 2019](https://www.napierb2b.com/2019/09/shortlist-announced-for-elektra-awards-2019/): The shortlist for the Elektra Awards 2019 was announced this week. Winners will be announced on the 4th December at the Grosvenor House Hotel. - [A day in the life of a Marketing Specialist](https://www.napierb2b.com/2019/09/a-day-life-marketing-specialist/): Taylor, a marketing specialist here at Armitage Communications share her story on how she got into marketing and what is required of her day to day. - [AI bias and a new agriculture: ‘AI: More than human at the Barbican’ review part two](https://www.napierb2b.com/2019/09/ai-review-part-two/): Account manager Rose, delves into part two of her review of the AI: more than Human exhibition. Read the blog to find out more. - [Five good reasons to consider apprenticeships](https://www.napierb2b.com/2019/09/five-good-reasons-to-consider-apprenticeships/): n this article, we look at five great reasons to consider apprenticeships and explain why vocational qualifications can offer an equally valid alternative. - [Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation](https://www.napierb2b.com/2019/09/inbound-2019-abm-is-just-good-strategic-marketing-with-personalisation/): At Inbound I attended a session presented by Sigstr, who discussed that ABM is just good strategic marketing with personalistion. - [Layoffs at Aspencore Spook the Industry](https://www.napierb2b.com/2019/09/layoffs-at-aspencore-spook-the-industry/): Mike, Managing Director explores what the layoffs as Aspencore really mean for the industry and the future of electronics publishing. - [Inbound 2019: Marketing and Connection Emails for Contact Nurturing](https://www.napierb2b.com/2019/09/inbound-2019-marketing-and-connection-emails-for-contact-nurturing/): At Inbound 2019 we attended a session giving inside information on HubSpot’s email nurturing campaigns, which provided some interesting insights. - [Inbound 2019 – LinkedIn Advertising](https://www.napierb2b.com/2019/09/inbound-2019-linkedin-advertising/): Mike shares his top LinkedIn marketing insights from his first breakout session, the benefits and downsides of LinkedIn Adverts. - [From Golem to governing society: 'AI: More than human’ review part one](https://www.napierb2b.com/2019/09/ai-human-review/): Account manager Rose, recently decided to attend the critically acclaimed ‘AI: More than human’ exhibition at The Barbican. Here's part one of her review. - [Hootsuite Summer Social Series Webinar 1: What we learnt about social media personalisation](https://www.napierb2b.com/2019/09/hootsuite-social-media-personalisation/): Read what we learnt from Hootsuite's first ‘Summer Social’ webinar series - ‘Know your customer: Delivering a personalized experience on social’. - [7 Content Marketing Stats Every Marketer Needs to Know](https://www.napierb2b.com/2019/08/7-content-marketing-stats-every-marketer-needs-to-know/): We’ve pulled together the top 7 content marketing stats every marketer needs to know, to prove why a content marketing strategy is still so important. - [New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content](https://www.napierb2b.com/2019/08/new-data-50-of-searches-end-without-a-click-to-other-content/): We recently read a blog written by Rand Fishkin, that revealed in June 2019, the majority of Google searches ended without a click to other content. - [Napier is Shortlisted for B2B PR Agency of the Year!](https://www.napierb2b.com/2019/08/napier-is-shortlisted-for-b2b-pr-agency-of-the-year/): We were extremely pleased to receive the news that Napier has been shortlisted for B2B PR Agency of the Year, for the B2B Marketing Awards 2019! - [WEKA FACHMEDIEN Present WEKA Ad Award for 2019](https://www.napierb2b.com/2019/08/weka-fachmedien-present-weka-ad-award-for-2019/): Publishing house WEKA FACHMEDIEN has announced the introduction of the first ever WEKA Ad awards for 2019 inviting advertising customers to submit ads. - [Electronic Component Manufacturers Drive Advertising Spend](https://www.napierb2b.com/2019/08/electronic-component-manufacturers-drive-advertising-spend/): Our recent survey of European electronics publications has thrown up some interesting information about who is spending money on advertising. - [Success for Napier's Soft ball Cricket Team!](https://www.napierb2b.com/2019/08/success-for-napiers-soft-ball-cricket-team/): The woman here at Napier recently took the soft ball cricket world by storm, taking part at the ECB Women's soft ball festival at Goodwood house. - [European Publishing Myths Smashed with Electronics Media Survey](https://www.napierb2b.com/2019/08/european-publishing-myths-smashed-with-electronics-media-survey/): We recently conducted a survey of the European electronics media and the results have been more than a little surprising! - [Six tips for successful Account Based Marketing](https://www.napierb2b.com/2019/07/six-tips-account-based-marketing/): Read our top six tips to successful account based marketing, to learn how you can make effective use of this powerful tool. - [Empower yourself with our marketing ROI calculator](https://www.napierb2b.com/2019/07/empower-yourself-with-our-roi-calculator/): As part of the Napier Group, we realise the importance of proving a return on an investment to your team, which is why we have our marketing ROI calculator. - [elektroniknet.de Extends Reach to the Chinese Market](https://www.napierb2b.com/2019/07/elektroniknet-de-expands-reach-to-the-chinese-market/): elektroniknet.de, a WEKA FACHMEDIEN publication, has announced that it is now expanding its reach into the Chinese Market. - [WNIE Live Focuses on IoT](https://www.napierb2b.com/2019/07/wnie-live-focuses-on-iot/): A series of roundtable discussions and a special focus on IoT security will be two of the major features of this year’s WNIE Live. - [Make magazine and the Maker Faire are back!](https://www.napierb2b.com/2019/07/make-magazine-and-the-maker-faire-are-back/): A few weeks ago I wrote about the problems at Maker Media, and the good news is that Make is back, but the bad news is that it's now a community. - [PCIM Europe Opens Call for Papers 2020](https://www.napierb2b.com/2019/07/pcim-europe-opens-call-for-papers-2020/): PCIM Europe conference 2020 has launched its call for papers, with researchers invited to submit abstracts of their papers or posters by 15th October 2019. - [5 Top Digital Marketing Tactics for Future Success](https://www.napierb2b.com/2019/07/5-digital-marketing-tactics-for-success/): Here at Armitage, we’ve pulled together top 5 tactics your digital marketing strategy should include, to ensure success for the future. - [Electronics Sourcing UK to Publish First Top 30 UK Distribution Report](https://www.napierb2b.com/2019/07/electronics-sourcing-uk-to-publish-first-top-30-uk-distribution-report/): Electronics Sourcing UK has announced the publishing of its first top 30 United Kingdom distribution report in its October 2019 edition. - [MMG Publishing Launches The Electronic Component Show](https://www.napierb2b.com/2019/07/mmg-publishing-launches-the-electronic-component-show/): MMG Publishing has announced the launch of the Electronic Component Show (ECS), which will take place on the 14th May 2020. - [Editorial Changes at WEKA FACHMEDIEN](https://www.napierb2b.com/2019/07/editorial-changes-at-weka-fachmedien/): Publishing house, WEKA FACHMEDIEN, has announced three key changes to its editorial team, as Frank Riemenschneider takes over as Editor-in-Chief. - [Electronics Weekly Welcomes Alex McCarthy to Editorial Team](https://www.napierb2b.com/2019/07/electronics-weekly-welcomes-alex-mccarthy-to-editorial-team/): Electronics Weekly has welcomed a new member to its editorial team, as Alex McCarthy joins as a reporter, and will be covering general news and PR. - [Opening young minds to careers in engineering](https://www.napierb2b.com/2019/07/young-minds-in-engineering/): Earlier this month, the IET announced a series of open days taking place across the country. Read our blog to find out more. - [Armitage Communications Welcomes New Account Director](https://www.napierb2b.com/2019/07/armitage-new-account-director/): Armitage Communications has welcomed Ian Jarrett to the team as Account Director. Ian joins the agency with a strong engineering background. - [The Two ingredients of Magical Marketing Automation](https://www.napierb2b.com/2019/07/the-two-ingredients-of-magical-marketing-automation/): Mike Maynard, managing director, explores the two ingredients you need for a successful and magical marketing automation strategy. - [Napier Partnership Streamlines Structure with Peter Bush Communications Merging into Armitage Communications](https://www.napierb2b.com/2019/06/napier-partnership-streamlines-structure-with-peter-bush-communications-merging-into-armitage-communications/): The Napier Group announced today the merging of Peter Bush Communications into Armitage Communications: forming a specialist PR and Marketing agency. - [Success for IKTEM Conference 2019](https://www.napierb2b.com/2019/06/success-for-iktem-conference-2019/): The IKTEM Conference 2019, an international event for ICT, electronics and mechatronics development engineers, has been declared a success for 2019. - [Inbound Marketing: 5 Tips for Success](https://www.napierb2b.com/2019/06/inbound-marketing-5-tips-for-success/): Is your inbound marketing a success? Check out our top five tips to ensuring your inbound marketing strategy is running smoothly and successfully. - [Industrial Automation – Topics for 2019](https://www.napierb2b.com/2019/06/industrial-automation-topics-for-2019/): We explore the top three key topics for 2019 that we are most regularly asked to provide content for by editors we work with, - [PCIM Europe 2019: Another Successful Show](https://www.napierb2b.com/2019/06/pcim-europe-2019-another-successful-show/): PCIM Europe 2019, has delivered some impressive results; welcoming a total of 12,182 visitors and 515 exhibitors over the 3-day event. - [Six engineering superwomen to celebrate International Women in Engineering Day 2019](https://www.napierb2b.com/2019/06/six-engineering-superwomen-to-celebrate-international-women-in-engineering-day-2019/): Find out the six women who we think should be celebrated in the world of engineering. - [7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making](https://www.napierb2b.com/2019/06/7-crm-and-marketing-automation-mistakes-marketers-need-to-stop-making/): his blog details seven common mistakes marketers make within their marketing automation and CRM; and some tips on how you can overcome them. - [The End of the Tech Marketers Fascination with Makers?](https://www.napierb2b.com/2019/06/the-end-of-the-tech-marketers-fascination-with-makers/): We were really disappointed to hear the announcement that Maker Media is closing after it was recently revealed that they were facing financial challenges. - [Goodbye ECN? Advantage Business Marketing Closes](https://www.napierb2b.com/2019/06/goodbye-ecn-advantage-business-media-closes/): Goodbye ECN? Mike Maynard, Managing Director explains the potential affects the closure of Advantage Business Media could have on the US electronics media. - [A Guide to Marketing Middleware](https://www.napierb2b.com/2019/06/a-guide-to-marketing-middleware/): Read our blog to discover what marketing middleware is and what it can do to simplify your day-to-day marketing operations. - [Electronics World Launches New Membership Platform](https://www.napierb2b.com/2019/05/electronics-world-launches-new-membership-platform/): Electronics World has launched a new membership platform, with the aim to provide subscribers with more in-depth technical content. - [Two New Additions to WNIE Live 2019](https://www.napierb2b.com/2019/05/two-new-additions-to-wnie-live-2019/): WNIE Live 2019, has announced two new additions to its 2019 event; including The Networking Zone, and the EIPC PCB Pavilion. - [Breakout Session 7: Omnichannel Metrics: Can B2B Learn from B2C?](https://www.napierb2b.com/2019/05/breakout-session-7-omnichannel-metrics-can-b2b-learn-from-b2c/): This presentation explained some of the techniques used by leading consumer companies that may give some ideas for omnichannel measurement for B2B. - [Breakout Session 6: How Marketo Uses Intent Data to Grow Sales](https://www.napierb2b.com/2019/05/breakout-session-6-how-marketo-uses-intent-data-to-grow-sales/): This session at the Adobe Summit explained how Marketo uses data from Bombora to determine intent at an account level for their ABM campaigns. - [Breakout Session 5: Using My Tokens to Save Time](https://www.napierb2b.com/2019/05/breakout-session-5-using-my-tokens-to-save-time/): This session was all about using My tokens, a variable that you can use across your emails, landing pages and smart campaigns to save time. - [Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit](https://www.napierb2b.com/2019/05/breakout-session-4-diving-down-the-funnel-with-abm-marketo-presentation-at-the-adobe-emea-summit/): At the breakout session 4 at the Adobe EMEA Summit, Mike learnt about how Marketo are running their ABM campaigns, and the strategy behind it. - [Electronic Specifier Conducts 2019 European Engineer and Supplier Interface Study](https://www.napierb2b.com/2019/05/electronic-specifier-conducts-2019-european-engineer-and-supplier-interface-study/): Electronic Specifier has announced that it will be conducting a European Engineer and Supplier Interface Study for 2019. - [Electronics Weekly BrightSparks Winners Announced for 2019](https://www.napierb2b.com/2019/05/electronics-weekly-brightsparks-winners-announced-for-2019/): Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at a awards ceremony held at the IET Maxwell Library. - [productronica Innovation Awards 2019: Now Open for Entries](https://www.napierb2b.com/2019/05/productronica-innovation-awards-2019-now-open-for-entries/): productronica 2019 has announced that it will present the innovation awards for the third year in a row in collaboration with magazine productronic. - [Breakout Session 3: How Alitalia Personalises its Website](https://www.napierb2b.com/2019/05/breakout-session-3-how-alitalia-personalises-its-website/): In my third breakout session at the Adobe Summit, I learnt all the different ways Alitalia personalises its website and how this has helped with ROI. - [Breakout Session 2: GDPR and Marketo](https://www.napierb2b.com/2019/05/breakout-session-2-gdpr-and-marketo/): This presentation explored GDPR and Marketo- established the value of good data stewardship, showing examples of how data breaches can impact a business. - [Breakout Session 1: Adobe and Marketo – The Roadmap](https://www.napierb2b.com/2019/05/adobe-and-marketo-the-roadmap/): In my first breakout session of the Adobe Summit, I was keen to hear about the future planned for Marketo as part of Adobe. - [Adobe’s European Marketing Summit – Opening Keynote](https://www.napierb2b.com/2019/05/adobes-european-marketing-summit-opening-keynote/): I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, read my first blog on the opening keynote now. - [Elektra Awards 2019: Now Open for Entries](https://www.napierb2b.com/2019/05/elektra-awards-2019-now-open-for-entries/): In its 17th year, the Elektra Awards 2019 is now open for entries, inviting experts from across the industry to enter into the awards. - [Email Marketing Benchmarks for 2019](https://www.napierb2b.com/2019/05/email-marketing-benchmarks-for-2019/): We share some of the most interesting stats and tips from Campaign Monitor's ultimate email marketing benchmarks for 2019. - [5 Reasons Why B2B Marketers are Talking about ABM](https://www.napierb2b.com/2019/05/5-reasons-b2b-marketers-abm/): Our clients are increasingly asking about ABM, so we’ve put together 5 reasons why all B2B marketers should be thinking about ABM. - [The Official Daily Newspaper for Productronica 2019: Providing Maximum Advertising Success](https://www.napierb2b.com/2019/04/the-official-daily-newspaper-for-productronica-2019-provides-maximum-advertising-success/): Since 2007, Messe Munchen, organisers of Productronica, have partnered with Weka Fachmedien to publish a daily show newspaper. - [All the CIM Lecture Notes - A Mini Marketing Course](https://www.napierb2b.com/2019/04/cim-lecture-notes-marketing-course/): Throughout my Chartered Institue of Marketing qualification in Professional Marketing, I've written CIM lecture notes, read on for key marketing insights - [IKTEM Conference Announced for 2019](https://www.napierb2b.com/2019/04/iktem-conference-announced-for-2019/): The IKTEM conference, an international development event for ICT, electronics and mechatronics development engineers, has been announced for 2019. - [Napier Partners with Market Analysis Experts Vantage Research](https://www.napierb2b.com/2019/04/napier-partners-with-market-analysis-experts-vantage-research/): Napier recently started a partnership with Vantage Markets, experts in market analysis, giving our clients access to invaluable information. - [Wireless Congress - Call for Papers 2019](https://www.napierb2b.com/2019/04/wireless-congress-call-for-papers-2019/): Wireless Congress 2019 has officially launched its Call for Papers. With 2019 being the year of cellular Internet of Things and LPWAN. - [Several Editor Moves at Datateam Business Media](https://www.napierb2b.com/2019/04/new-editor-at-electronics-magazine/): Publisher Datateam Business Media has undergone several editor moves, with three new editors recently being appointmented. - [New Editorial Director at Elektronik Magazine](https://www.napierb2b.com/2019/04/new-editorial-director-at-elektronik-magazine/): Cornelia Meier has joined Germany publication Elektronik as the Editorial Director of Distribution in Electronics. She joined the company in April 2019. - [How to create value by converging your OT/IT operations](https://www.napierb2b.com/2019/04/hcreate-value-converging-ot-it-operations/): This blog discusses the convergence between the worlds of OT and IT, and asks how industrial automation companies can help themselves. - [BEEA’S 2019 Awards Now Open for Entries](https://www.napierb2b.com/2019/04/2019-beeas-awards-are-now-open-for-entries/): British Engineering Excellence Awards 2019 is now open for entries. The BEEA’S hits its 10th anniversary – promising to be the biggest and best event yet. - [Elektronica Magazine Sold to Publisher Elektor International](https://www.napierb2b.com/2019/04/elektronica-magazine-sold-to-publisher-elektor-international/): Publisher Elektor International has recently announced the acquisition of the Dutch magazine Elektronika, which it has purchased from Mybusinessmedia. - [CIM Lecture notes - Week 7 - Media Implementation Cycle](https://www.napierb2b.com/2019/04/media-implementation-cycle/): How the media implementation cycle fits into marketing communication planning, and how we might measure effectiveness across multiple channels. - [Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool](https://www.napierb2b.com/2019/04/profiling-stakeholders-in-an-abm-campaign-why-orgcharthub-is-such-a-cool-tool/): Managing Director, Mike Maynard discusses how you can profile Stakeholders in an ABM Campaign using HubSpot's OrgChartHub. - [WNIE Live 2019 Call for Papers Now Open](https://www.napierb2b.com/2019/04/wnie-live-2019-call-for-papers-now-open/): WNIE Live 2019 has officially launched its Call for Papers, inviting experts from the industry to get involved. 18th -19th September 2019 - NAEC Stoneleigh. - [Bits&Chips Goes International](https://www.napierb2b.com/2019/04/bitschips-goes-international/): Bits&Chips, the leading Dutch news and magazine for the high-tech industry, has announced that it will be published in English from April 2019 - [CIM Lecture notes - Week 6 – Integrated Communications Planning](https://www.napierb2b.com/2019/04/integrated-communications-planning/): Identifying appropriate SMART communication objectives and how to recommend integrated marketing communication (IMC) plans. - [Winning with Conversion Rate Optimisation – from Marketing Week Live 2019](https://www.napierb2b.com/2019/03/winning-with-conversion-rate-optimisation-from-marketing-week-live-2019/): The time I spent at MWL this year was valuable, as I spent the day attending sessions, and connecting with existing and potential suppliers for Napier - [It's Time to Vote! Help Decide the Winners of the Electronics Industry Awards 2019](https://www.napierb2b.com/2019/03/its-time-to-vote-help-decide-the-winners-of-the-electronics-industry-awards-2019/): The Electronics Industry Awards has announced that from the 25th March 2019, voting will be open for this years catergories. - [Michelle Winny Leaves Editorial Position at Datateam’s Electronics Magazine](https://www.napierb2b.com/2019/03/michelle-winny-leaves-editorial-position-at-datateams-electronics-magazine/): Michelle Winny, Editor of Electronics Magazine has left the company after 9 years in her role, to join Seatrade Cruise. We wish her the best for the future. - [StrumentazioneElettronica.it Celebrates its 10th year Anniversary](https://www.napierb2b.com/2019/03/strumentazioneelettronica-it-celebrates-its-10th-year-anniversary/): Congratulations to StrumentazioneElettronica.it, which celebrates its 10th year of delivering content to the Italian test and measurement community - [Drives & Controls Exhibition Predicted to be Biggest Yet for 2020](https://www.napierb2b.com/2019/03/drives-controls-exhibition-predicted-to-be-biggest-yet-for-2020/): The Drives & Controls exhibition announced it will return in 2020, taking place at the NEC in Birmingham from the 21st-23rd April. - [New Delhi Print Media Announces 4th Edition of ‘The Spotlight on Indian Electronics'](https://www.napierb2b.com/2019/03/new-delhi-print-media-announces-4th-edition-of-the-spotlight-on-indian-electronics/): New Delhi Print Media has announced the 4th edition of its yearbook 'The Spotlight on Indian Electronics', due to be launched in May 2019. - [WNIE Live Visitor Registration Now Open for 2019](https://www.napierb2b.com/2019/03/wnie-live-visitor-registration-now-open-for-2019/): What's New in Electronics Live 2019 has now opened for visitor registration, taking place from the 18th-19th September 2019. - [SMART Portfolio Announces it’s Inclusion of CPD Membership to Three Conferences for 2019](https://www.napierb2b.com/2019/03/smart-portfolio-announces-its-inclusion-of-cpd-membership-to-three-conferences-for-2019/): The SMART portfolio has announced the inclusion of the CPD Certification Service membership to three of its conferences for 2019. - [If We Leave the EU, You Could Lose Your Website Domain!](https://www.napierb2b.com/2019/03/if-we-leave-the-eu-you-could-lose-your-website-domain/): Mike, Managing director at Napier, explains how if the UK leabes the EU, your website domain could be at risk. Read the blog to find out more. - [The Rise of Virtual Reality and Augmented Reality in Manufacturing](https://www.napierb2b.com/2019/03/virtual-reality-manufacturing/): From consumer to manufacturing, virtual reality (VR) and augmented reality (AR) technologies are revolutionising the world today - [Embedded World 2019: Impressing the Global Embedded Community](https://www.napierb2b.com/2019/03/embedded-world-2019-impressing-the-global-embedded-community/): Embedded World is regarded as the ‘go-to’ place to gain insight on embedded system technologies, and its 2019 event proved to be a success once again. - [CIM Lecture notes - Week 5 – Brand Building Models](https://www.napierb2b.com/2019/03/cim-lecture-notes-week-5-brand-building-models/): We all understand the importance of brand and product management but how do we use brand building models? Looking at the different brand attributes types - [Email Marketing in 2019: Get to Know the Marketing Trends](https://www.napierb2b.com/2019/03/email-marketing-in-2019-get-to-know-all-the-marketing-trends/): Email marketing has been around for decades, but as the years have gone by, the channel has become more advanced and there are more trends than ever. - [PSD Magazine Celebrates 15th Anniversary](https://www.napierb2b.com/2019/02/psd-magazine-celebrates15th-anniversary/): Congratulations to Power System Design (PSD) which celebrates its 15th year in publishing for the global power electronic engineering community. - [Alix Paultre to Rejoin Editorial Team at Embedded Computing Design](https://www.napierb2b.com/2019/02/alix-paultre-to-rejoin-editorial-team-at-embedded-computing-design/): Alix Paultre has rejoined the editorial team at Embedded Computing Design, and will handle Analog, Power, and embedded topics. - [Arduino and Supplyframe Announce Exclusive Media Partnership](https://www.napierb2b.com/2019/02/arduino-and-supplyframe-announce-exclusive-media-partnership/): Arduino, a leader in open-source hardware and software ecosystem, has announced a partnership with Supplyframe, the industry network for electronics design. - [5 Content Creation Hurdles and How to Overcome Them](https://www.napierb2b.com/2019/02/5-content-creation-hurdles/): Content marketing is a vital part of your marketing strategy. Here are some key content creation hurdles and how to overcome them. - [My Work Experience Week with Napier](https://www.napierb2b.com/2019/02/my-work-experience-week-with-napier/): Lily McIntosh, a a Year 10 Durrington Highschool Student recently completed a week's work experience at Napier. Read her blog to find out what she learnt. - [A Sad Goodbye to Richard Wilson](https://www.napierb2b.com/2019/02/a-sad-goodbye-to-richard-wilson/): Napier was saddened to hear the news that Richard Wilson, former editor of Electronics Weekly, passed away this month after battling a long illness. - [Electronics Notes now Exceeding a Million Page Views a Month](https://www.napierb2b.com/2019/02/electronics-notes-now-exceeding-a-million-page-views-a-month/): Electronics Notes is now exceeding a million page views a month, after incorporating Radio Electronics and is still increasing steadily. - [Top 10 Tips to Deliver A Powerful B2B Email Campaign](https://www.napierb2b.com/2019/02/top-10-tips-b2b-email-campaign/): Here are our top 10 tips to help develop, execute and maintain a powerful email campaign, which will resonate with your audience. - [E&T Magazine Goes Environmentally Friendly](https://www.napierb2b.com/2019/02/et-magazine-goes-environmentally-friendly/): E&T Magazine has announced that from the 13th March, readers will notice a slight change in how their magazines are delivered. - [A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull](https://www.napierb2b.com/2019/02/a-napier-nine-video-rhianna-bull/): In this installment of our 'Napier Nine' series we introduce you to Rhianna Bull, Senior Account Manager at Napier. Watch the video now. - [A 'Napier Nine' Video... Get to Know Account Administration Executive Danielle Robertshaw](https://www.napierb2b.com/2019/02/account-administration-executive-danielle-robertshaw/): Danielle Robertshaw, Account Administration Executive at Napier, is the latest to take part in our ‘Napier Nine’ video series. - [CIM Lecture Notes - Week 4 - Brand and Product Management](https://www.napierb2b.com/2019/02/cim-lecture-notes-week-4-brand-and-product-management/): This week we learnt how, as a company we use product management can build a successful brand & communicate this with our customers. - [Five Tips We Learnt from Google’s Lead Gen UX Playbook](https://www.napierb2b.com/2019/02/five-tips-we-learnt-from-googles-lead-gen-ux-playbook/): Here are five tips we learnt from the Google Lead Gen UX Playbook to ensure your lead generation page is hitting the right balance for success. - [CIM Lecture notes - Week 3 - Allocating internal resources](https://www.napierb2b.com/2019/02/cim-lecture-notes-week-3-allocating-internal-resources/): Each organisation needs efficient resources to maintain successful business, and these resources need to be effectively managed and allocated... - [Radio Electronics Now a Part of Electronics Notes](https://www.napierb2b.com/2019/01/radio-electronics-now-a-part-of-electronics-notes/): We were recently contacted by Ian Poole, who informed us of the news that Radio Electronics is now being incorporated into Electronics Notes. - [New Sales Executive at What’s New in Electronics](https://www.napierb2b.com/2019/01/new-sales-executive-at-whats-new-in-electronics/): Congratulations to Rachel Clark who has been appointed as the new Sales Executive at What’s New in Electronics. (WNIE) - [Why You Need to Think Again About Web CMSs](https://www.napierb2b.com/2019/01/why-you-need-to-think-again-about-web-cmss/): Manging Director, Mike Maynard discusses why you need to think again about web CMSs in the ages of new technology and WordPress. - [Napier and Armitage: the inside story](https://www.napierb2b.com/2019/01/napier-and-armitage-the-inside-story/): Today we announced that we have merged with Armitage Communications, who is now part of the existing Napier Group (Napier and Peter Bush Communications). - [B2B Technology Agencies Napier and Armitage Communications Merge](https://www.napierb2b.com/2019/01/b2b-technology-agencies-napier-and-armitage-communications-merge/): B2B Technology Agencies Napier and Armitage Communications Merge creating a group of three specialised B2B technology agencies. - [WNIE Live Announces New Location for 2019](https://www.napierb2b.com/2019/01/wnie-live-announces-new-location-for-2019/): WNIE Live recently announced that it would be returning in September 2019, and has now revealed it will be located in the Midlands. - [AUTOMOBIL-ELEKTRONIK to Increase Number of Issues](https://www.napierb2b.com/2019/01/automobil-elektronik-to-increase-number-of-issues/): German publisher Huethig has decided to increase its number of AUTOMOBIL-ELEKTRONIK print issues from six to eight times a year. - [Industry Electronics Congress Launched for 2019](https://www.napierb2b.com/2019/01/new-conference-industry-electronics-congress-launched-for-2019/): German publisher Huthig has launched a new conferencefor industrial electronics industry for 2019. The Industry Electronics Congress. - [New Online Editor for Huthig](https://www.napierb2b.com/2019/01/new-online-editor-for-huethig/): Congratulations to Gunnar Knuepffer who joined the electronics team as a new online editor for Huethig, on 1st January 2019 - [CIM Lecture notes - Week 2 - Benefits of Having Internal Relationships](https://www.napierb2b.com/2019/01/cim-lecture-notes-week-2-benefits-of-having-internal-relationships/): In this lesson we learnt the benefits of internal relationships in the workplace and what they mean to the company and employees & methods available - [Electronic Product Design & Test Confirms Mark Gradwell as New Editor](https://www.napierb2b.com/2019/01/electronic-product-design-test-appoint-new-editor/): Leading multimedia publisher for B2B technical press, IML have announced that Mark Gradwell will be the new editor at Electronic Product Design & Test - [Landing pages - What are they? And why do you need one?](https://www.napierb2b.com/2019/01/landing-pages-what-are-they-and-why-do-you-need-one/): Landing pages are a vital part of any B2B inbound strategy. Once you have content, landing pages can be used to inform potential customers... - [Strategy and metrics for ABM](https://www.napierb2b.com/2019/01/strategy-and-metrics-for-abm/): Many B2B companies who seek to acquire high-value customers find that an ABM strategy serves them better than a broad-reaching approach. - [Connectors User Congress 2019 Call for Papers Now Open](https://www.napierb2b.com/2019/01/connectors-user-congress-2019-call-for-papers-now-open/): The Connectors User Congress 2019 has officially opened its Call for Papers. - [CIM Lecture notes - Week 1 - Integrated Communications](https://www.napierb2b.com/2019/01/cim-lecture-notes-week-1-integrated-communications/): This module is about understanding the value and importance of good internal and external communications, why effective internal communication is key - [New Electronics’ Peter Ring Interview](https://www.napierb2b.com/2019/01/new-electronics-peter-ring-interview/): We recently asked New Electronics’ Peter Ring to participate in an interview with Napier, to discuss the organisation and results of his events. - [Seven B2B Technology Marketing Predictions for 2019](https://www.napierb2b.com/2019/01/seven-b2b-technology-marketing-predictions-for-2019/): Here's our Seven B2B Technology Marketing Predictions for 2019. Read our blog for some interesting insight to what we think will happen in 2019. - [Top 7 Account-Based Marketing Challenges and How to Solve Them](https://www.napierb2b.com/2019/01/top-7-account-based-marketing-challenges-and-how-to-solve-them/): ABM is a core strategy for B2B businesses. This blog will explain some of the challenges you may come across and some tips to overcome them. - [Why Did Napier Invent another Planning Process for Marketing and PR?](https://www.napierb2b.com/2019/01/why-did-napier-invent-another-planning-process-for-marketing-and-pr/): We’re very excited about the four-step process we use to develop campaigns for clients. Our approach uses four steps: DETERMINE, FOCUS, DELIVER and ENHANCE. - [Electronics Weekly - Editor Moves and Other News](https://www.napierb2b.com/2019/01/electronics-weekly-editor-moves-and-other-news-2/): This is a summary of all the blog posts we've made about Electronics Weekly up to December 2018. - [Elektronik Praxis | Editor moves and other news](https://www.napierb2b.com/2018/12/elektronik-praxis-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Elektronik Praxis up to December 2018. - [Electronics Sourcing | Editor moves and other news](https://www.napierb2b.com/2018/12/electronics-sourcing-editor-moves-and-other-news/): This is a summary of all the blog posts we have written about the latest news from Electronics Sourcing up to December 2018. - [Elektronik | Editor moves and other news](https://www.napierb2b.com/2018/12/elektronik-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Elektronik up to December 2018. - [Electronic Specifier | Editor moves and other news](https://www.napierb2b.com/2018/12/electronic-specifier-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Electronic Specifier up to December 2018. about editor moves and other news. - [Elektronik i Norden | Editor moves and other news](https://www.napierb2b.com/2018/12/elektronik-i-norden-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Elektronik i Norden up to December 2018. - [EPN | Editor moves and other news](https://www.napierb2b.com/2018/12/epn-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about EPN up to December 2018. - [Electronics weekly | Editor moves and other news](https://www.napierb2b.com/2018/12/electronics-weekly-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Electronics Weekly up to December 2018. - [Elektronik Informationen | Editor moves and other news](https://www.napierb2b.com/2018/12/elektronik-informationen-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Elektronik Informationen up to December 2018. - [Electronica | Event updates and other news](https://www.napierb2b.com/2018/12/electronica-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Electronica up to December 2018. - [Napier Listed as One of the Top Digital Marketing Agencies in London](https://www.napierb2b.com/2018/12/napier-listed-as-one-of-the-top-digital-marketing-agencies-in-london/): We are thrilled to announce that HubSpot has listed Napier as one of the top digital marketing agencies in London, a great achievement. - [Batteries Event 2019 Announces Dates for Next Year’s Show](https://www.napierb2b.com/2018/12/batteries-event-2019-announces-dates-for-next-years-show/): The Batteries event has announced its dates for 2019. Taking place from the 22nd – 24th October, the Batteries 2019 event will be hosted at the Nice Acropolis in France. - [Yokogawa IA's Maaike Goinga - Marketing Expert Interview](https://www.napierb2b.com/2018/12/yokogawa-ias-maaike-goinga-marketing-expert-interview/): As part of our Marketing expert series, we interviewed Maaike Goinga, Marketing Manager at Yokogawa IA, asking her a variety of questions. - [Winner of the Elektra Selfie Competition Revealed!](https://www.napierb2b.com/2018/12/winner-of-the-elektra-selfie-competition-revealed/): Congratulations to Alex Price, Marketing Manager at Vicor, who is the winner of the Napier Prop Selfie Competition recently held at the Elektra Awards. - [EE Times | Editor moves and other news](https://www.napierb2b.com/2018/12/ee-times-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about EE Times up to December 2018. - [Design & Elektronik | Editor moves and other news](https://www.napierb2b.com/2018/12/design-elektronik-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Design & Elektronik up to December 2018. - [Markt & Technik | Editor moves and other news](https://www.napierb2b.com/2018/12/markt-technik-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Markt & Technik up to December 2018. - [Elektroniknet | Editor moves and other news](https://www.napierb2b.com/2018/12/elektroniknet-editor-moves-and-other-news/): Elektroniknet.de, the online publication from WEKA journal elektronik, has developed a strong following from the electronics industry. - [Top things we learnt at INBOUND 2018](https://www.napierb2b.com/2018/12/top-things-we-learnt-at-inbound-2018/): Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around. - [Elektronik Journal | Editor moves and other news](https://www.napierb2b.com/2018/12/elektronik-journal-editor-moves-and-other-news/): This is a summary of all of the blog posts we have written about Elektronik Journal up to December 2018. - [The Napier approach - Our 4-step process for delivering great service](https://www.napierb2b.com/2018/11/napier-approach-4-step-process/): The Napier approach was designed to ensure we deliver the best service possible to our clients. A 4-step process that's tailored for B2B technology - [HubSpot's State of Inbound Report 2018](https://www.napierb2b.com/2018/11/hubspots-state-of-inbound-report-2018/): The state of Inbound 2018 report is finally here! Read on for some great stats and insights of the current state of the marketing landscape. - [New Assistant Technology Editor at E&T](https://www.napierb2b.com/2018/11/new-assistant-technology-editor-at-et/): Congratulations to Siobhan Doyle who has been appointed as the new Assistant Technology Editor at E&T magazine.We wish her the best of luck in her new role. - [WNIE Live Announces Dates for 2019](https://www.napierb2b.com/2018/11/wnie-live-announces-dates-for-2019/): What’s New in Electronics has announced that its event WNIE Live will return for 2019, taking place from the 25th-26th September at the NEC in Birmingham. - [Drives & Controls Release Brochure and Floorplan for 2020 Show](https://www.napierb2b.com/2018/11/drives-controls-release-brochure-and-floorplan-for-2020-show/): The Drives & Controls show has released its brochure and floorplan for 2020 which will take place at the NEC Birmingham from the 21st-23rd April 2020. - [The Importance of SMART Goals for Long-Term Success](https://www.napierb2b.com/2018/11/the-importance-of-smart-goals-for-long-term-success/): SMART objectives give people and businesses the ability to set and achieve goals. - [Win a Copy of ASML'S Architects](https://www.napierb2b.com/2018/11/win-a-copy-of-asmls-architects/): We are offering you the chance to win your very own copy of ASML’s Architects through our prize draw. Fill in our form for a chance to win. - [CIM Lecture notes - Week 7 - Putting the marketing mix into context](https://www.napierb2b.com/2018/11/cim-lecture-notes-week-7-marketing-mix-in-context/): How we adapt the marketing mix to the following organisation types, B2B, B2C, not for profit/ third sector, and small to medium sized enterprise (SME). - [Vehicle Electronics Celebrates its 5th Birthday](https://www.napierb2b.com/2018/11/vehicle-electronics-celebrates-its-5th-birthday/): Congratulations to Vehicle Electronics who celebrates its 5th birthday in December. Founded in 2013 the magazine has quikcly become a staple of our industry - [What Truly Makes a HubSpot Lioness?](https://www.napierb2b.com/2018/11/what-truly-makes-a-hubspot-lioness/): What truly makes a HubSpot Lioness? Read my blog to find out the top things I learnt throughout the HubSpot Sales 'Lion' course. - [CIM Lecture notes - Week 6 - Outlining the marketing mix](https://www.napierb2b.com/2018/11/cim-lecture-notes-week-6-outlining-the-marketing-mix/): The most fundamental of all marketing concepts... the marketing mix! This blog outlines the key things to consider when outlining your marketing mix. - [How to use Google Analytics to track ALL of your Marketing Activities](https://www.napierb2b.com/2018/11/how-to-use-google-analytics-to-track-all-of-your-marketing-activities/): Google Analytics is an important tool to use in digital marketing. It allows businesses to measure results of campaigns, compare data and a whole lot more - [Top 5 facts you need to know about Account-Based Marketing (ABM)](https://www.napierb2b.com/2018/11/top-5-facts-you-need-to-know-about-account-based-marketing-abm/): In many B2B organisations, Account-based marketing is a big deal as it seems to be brought up at many conferences and in all marketing strategy discussions. - [CIM Lecture notes - Week 5 - Presenting your data and information to form insights](https://www.napierb2b.com/2018/11/cim-lecture-notes-week-5-presenting-your-data-and-information-to-form-insights/): Once we have these insights into the current situation, we can then use them in forecasting; this blog discusses the benefits of forecasting in marketing. - [3D printing](https://www.napierb2b.com/2018/11/3d-printing/): 3D printing blog written from Jade Artuad,a two week placement student who joined Napier summer 2017 for experience at a marketing and PR agency. - [CIM Lecture notes - Week 4 - Marketing information and research](https://www.napierb2b.com/2018/11/cim-lecture-notes-week-4-marketing-information-and-research/): Marketing information/ data and research, why we need insight as marketers, and how we can use it to make better judgements and more effective campaigns. - [ASML’s Architects Book Review](https://www.napierb2b.com/2018/10/asmls-architects-book-review/): A fabulous book by Rene Raaijmakers that describes the history of ASML, a semiconductor production equipment company, will be released the end of November. - [HARTING's Natasha Sephton-Pike - Marketing Expert Interview](https://www.napierb2b.com/2018/10/hartings-natasha-sephton-pike-marketing-expert-interview/): Natasha Sephton-Pike, Regional Marketing Manager at HARTING is the latest marketer to take part in our marketing expert series. - [Future Robotics Conference to be Held 13th November for 2018](https://www.napierb2b.com/2018/10/future-robotics-conference-to-be-held-the-13th-november-for-2018/): Future Robotics, the UK’s only independent robotics conference, is taking place on Tuesday 13th November 2018 at The Slate, Warwick University. - [Why Video is STILL the Future of Content Marketing](https://www.napierb2b.com/2018/10/why-video-is-still-the-future-of-content-marketing/): Video marketing has quickly become a key player within a marketer’s content marketing strategy. - [Success for WNIE Live 2018](https://www.napierb2b.com/2018/10/success-for-wnie-live-2018/): WNIE LIVE has declared their event a success for 2018. The opportunity to witness hundreds of new products, and the industry’s innovation in action. - [Digital Marketing Summit Southampton 2018](https://www.napierb2b.com/2018/10/digital-marketing-summit-southampton-2018/): Find out some compelling facts and tips for SEO, strategies for paid media and mobile first index. - [CIM Lecture notes - Week 3 - Factors and trends in the marketing environment](https://www.napierb2b.com/2018/10/cim-lecture-notes-week-3-factors-and-trends-in-the-marketing-environment/): The macro and micro environment affects us in the planning stage of marketing, here's more about the factors and trends in the marketing environment - [Optimizing your LinkedIn page for success](https://www.napierb2b.com/2018/10/optimizing-your-linkedin-page-for-success/): The power of LinkedIn. In this blog I have accumlated some of the best LinkedIn posts in the electronic industry that are worth reading about. - [Guest Blog Post Ian Poole - How to Cut Your Banner Advertising Costs by a Factor of Ten](https://www.napierb2b.com/2018/10/guest-blog-post-ian-poole-how-to-cut-your-banner-advertising-costs-by-a-factor-of-ten/): A third guest blog post from Ian Poole. editor of electronics notes. Ian explores how to cut your banner advertising costs by a factor of ten. - [Debbie Eales to Retire](https://www.napierb2b.com/2018/10/debbie-eales-to-retire/): Everyone at Napier would like to wish editor Debbie Eales a wonderful retirement, as she steps down from her role on the 1st November 2018. - [CIM Lecture notes - Week 2 - Planning and buying behaviour](https://www.napierb2b.com/2018/10/cim-lecture-notes-week-2-planning-and-buying-behaviour/): Marketing planning process and why it’s an important part of marketing. In this lesson we also covered buying behaviour which varies with every customer. - [A Sad Goodbye to Alfred Goldbacher](https://www.napierb2b.com/2018/10/a-sad-goodbye-to-alfred-goldbacher/): Napier was saddened to receive the news that Alfred Goldbacher has unexpectedly passed away. Our thoughts are with Alfred’s friends and family. - [The IET Innovation Awards Announce Shortlist for 2018](https://www.napierb2b.com/2018/10/the-iet-innovation-awards-announce-shortlist-for-2018/): The IET Innovation awards has announced their finalists shortlist for 2018. - [E&T Shortlisted for Four Awards in the BSME Awards 2018](https://www.napierb2b.com/2018/10/et-shortlisted-for-four-awards-in-the-bsme-awards-2018/): E&T, the Engineering and Technology magazine and website, has been shortlisted for four awards in this year’s BSME awards. - [CIM Lecture notes - Week 1 - Marketing’s position within a business](https://www.napierb2b.com/2018/10/cim-lecture-notes-week-1-marketings-position-within-a-business/): Moving onto the next module, we started off by exploring the definition of marketing, the role of marketing within a business and the function of marketing - [Napier Named at ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards](https://www.napierb2b.com/2018/10/napier-named-at-the-most-outstanding-pr-agency-at-the-electronics-industry-awards/): We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last month. - [CIM Lecture notes - Week 6 - Digital marketing plan models (Your planning tool kit!)](https://www.napierb2b.com/2018/09/cim-lecture-notes-week-6-digital-marketing-plan-models-your-planning-tool-kit/): Multi-channel campaigns and the models we have worked on throughout the units, also looking at how we can in-corporate these into a digital marketing plan. - [Huthig Welcomes a New Member to Their Team](https://www.napierb2b.com/2018/09/huthig-welcomes-a-new-member-to-their-team/): Huthig have welcomed a new member to their team Martin Huthig. We interviewed Martin to learn a more about him and his background in the industry. - [Electronic Notes Launch Supplier Directory Listing](https://www.napierb2b.com/2018/09/electronic-notes-launch-supplier-directory-listing/): Electronic notes have launched their supplier directory listing to provide a helpful overview of the main suppliers within the electronics industry. - [ecsn Driving Innovation with ‘Powering Innovation Workshop’](https://www.napierb2b.com/2018/09/ecsn-driving-innovation-with-powering-innovation-workshop/): The ecsn have invited all members to their ‘Powering Innovation Workshop’ to help them investigate how they position their organisation for innovation. - [Benelux RF Conference to be held on the 28th November for 2018](https://www.napierb2b.com/2018/09/benelux-rf-conference-to-be-held-on-the-28th-november-for-2018/): The 2018 Benelux RF Conference (previously known as the Dutch RF Conference) will be held on the 28th November at the Novio Tech Campus in Nijmegen. - [What is Active View Viewability for Banner Ads?](https://www.napierb2b.com/2018/09/what-is-active-view-viewability-for-banner-ads/): Learn about active view viewability and vCPM to ensure you don't pay for adverts that are never viewed by website visitors. - [Napier Competition - Can you Name this Industry Figure? - Winner Revealed!](https://www.napierb2b.com/2018/08/napier-competition-can-you-name-this-industry-figure-winner-revealed/): Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure? Our industry figure is in fact Johnny Waddell. - [Napier Welcomes Jennifer Deroche as Account Manager](https://www.napierb2b.com/2018/08/napier-welcomes-jennifer-deroche-as-account-manager/): Jennifer has joined the Napier Chichester team as Account Manager, bringing a wealth of experience from both France and the UK. - [New Exhibition Director for productronica](https://www.napierb2b.com/2018/08/new-exhibition-director-for-productronica/): A new exhibition director has been announced for productronica, the leading trade fair for electronics development and production. - [CIM Lecture notes - Week 5 - Describing the process and stages involved for digital adoption](https://www.napierb2b.com/2018/08/cim-lecture-notes-week-5-digital-tools-in-the-marketing-mix/): Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating digital tools for different contexts. - [CIM Lecture notes - Week 4 - Digital tools strengths and weaknesses](https://www.napierb2b.com/2018/08/cim-lecture-notes-week-4-digital-tools-strengths-and-weaknesses/): Emily's CIM lecture notes cover digital tools and how they can support and enhance your marketing strategy with their strengths and weaknesses. - [Napier’s Toolbox](https://www.napierb2b.com/2018/08/napiers-toolbox/): Napier's Toolbox - a collection of tools to help you in all aspects of marketing. From your website, to your ROI and even your MQL’s. - [Understand the difference between MQLs and SQLs with Napier’s Definition Tool](https://www.napierb2b.com/2018/08/understand-the-difference-between-mqls-and-sqls-with-napiers-definition-tool/): Napier's MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales. - [Buyer Personas - Why are They So Important?](https://www.napierb2b.com/2018/08/buyer-personas-why-are-they-so-important/): At Napier, we understand how important a persona is to your campaign, and this is why we’ve built Napier’s very own B2B Persona Creator Tool. - [PCIM Europe Call for Papers 2019 Now Open](https://www.napierb2b.com/2018/07/pcim-europe-call-for-papers-2019-now-open/): PCIM Europe 2019 have officially opened their Call for Papers, as they invite all experts from the industry and academia to apply. - [A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh](https://www.napierb2b.com/2018/07/a-napier-nine-video-get-to-know-pa-and-hr-manager-debbie/): In the latest installment of our ‘Napier Nine’ video series, we learn all about Debbie McIntosh, PA and HR Manager at Napier. - [Finalist’s Revealed for The Electronics Industry Awards!](https://www.napierb2b.com/2018/07/finalists-revealed-for-the-electronics-industry-awards/): Following the online vote within the industry, The Electronics Industry Awards has revealed the finalists for each catergory for 2018. - [CIM Lecture notes - Week 3 - Digital tools in the marketing mix](https://www.napierb2b.com/2018/07/cim-lecture-notes-week-3-digital-tools-in-the-marketing-mix/): Digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and extended marketing mix. - [Why isn’t Everyone Using Account Based Marketing (ABM)?](https://www.napierb2b.com/2018/07/why-isnt-everyone-using-account-based-marketing-abm/): Managing Director Mike considers the good and bad reasons marketing teams give for not committing to ABM and how they might overcome the perceived barriers. - [How I Learnt About HTML Emails and Marketing Automation](https://www.napierb2b.com/2018/07/how-i-learnt-about-html-emails-and-marketing-automation/): Marketing Specialist, Emily Serna, describes the journey she took as she learnt and developed her skills on HTML emails and Marketing Automation. - [3 Simple Steps for Building Personas with Vertical Industries in Mind](https://www.napierb2b.com/2018/07/three-simple-steps-for-building-personas-with-vertical-industries-in-mind/): Director Dave Ingle, shares three key tips for creating your buyer persona when targeting different vertical market sectors. - [CIM Lecture notes - Week 2 - Integration of Online and Offline Marketing](https://www.napierb2b.com/2018/07/cim-lecture-notes-week-2-integration-of-online-and-offline-marketing/): Emily's CIM lecture notes. In this lesson we were assessing the impact, and influence, of the dynamic digital environment. - [Guest Blog Post - Dick Selwood - Goodbye to Electronics](https://www.napierb2b.com/2018/06/guest-blog-post-dick-selwood-goodbye-to-electronics/): Dick Selwood features as guest blogger as he reflects on the last 40 years spent in the Electronics Industry, and gets ready for retirement. - [GDPR – and they think its all over!](https://www.napierb2b.com/2018/06/gdpr-and-they-think-its-all-over/): Director Dave Ingle, discusses the next step after GDPR and how we've approached it at Napier, and the potential ePR regulation. - [My Experience as an Intern at Napier](https://www.napierb2b.com/2018/06/my-experience-as-an-intern-at-napier/): Amie, intern at Napier reflects back on her time spent here as her internship comes to an end and she moves on to the next step in her career. - [Publisher ACSL Announces StorageSearch.com for Sale](https://www.napierb2b.com/2018/06/publisher-acsl-announces-storagesearch-com-for-sale/): Publishing house ACSL, has announced its decision to put the website StorageSearch.com, the leading website for the storage market, up for sale. - [1ST IKTEM Conference Declared a Huge Success](https://www.napierb2b.com/2018/06/1st-iktem-conference-declared-a-huge-success/): The first IKTEM conference, orgainsed by Svet elektronike & Svet mehatronike magazines, has been declared a huge success for 2018. - [Electronics Industry Awards – Voting Now Open!](https://www.napierb2b.com/2018/06/electronics-industry-awards-voting-now-open/): We are happy to announce that Napier has been shortlisted for the Outstanding PR Agency category in the Electronics Industry Awards. - [A 'Napier Nine' Video... Get to Know PR Specialist Clare Reader](https://www.napierb2b.com/2018/06/a-napier-nine-video-get-to-know-pr-specialist-clare-reader/): In our 'Napier Nine' video series, we've been getting to know the team. In this installment we introduce you to Clare Reader, PR Coordinator at Napier. - [CIM Lecture notes - Week 1 - Digital disruption and The Scope of Digital Marketing](https://www.napierb2b.com/2018/06/bitesize-cim-week-1-digital-disruption-and-the-scope-of-digital-marketing/): In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption is the introduction of new digital products, and more importantly how they can make an impact on your business model. We also looked at the scope of digital marketing - [CIM Student - Where Did it all Start?](https://www.napierb2b.com/2018/06/cim-student-where-did-it-all-start/): It was approaching the end of my apprentice and the big cloud that dawned above me was, what’s next...CIM? I have thoroughly enjoyed my time as an apprentice at Napier. It’s down to the experience I have gained, the things I have learnt, and of course everyone at Napier who has supported me - [Top Industry Twitter Feeds](https://www.napierb2b.com/2018/06/top-industry-twitter-feeds/): We've complied some of the best Twitter feeds in the industry for you to take inspiration from and to use for your own account, whether it be personal or for your company. - [A 'Napier Nine' Video... Get to Know Director Dave Ingle](https://www.napierb2b.com/2018/06/a-napier-nine-video-get-to-know-director-dave-ingle/): In the latest installment of our 'Napier Nine' video series, we learn all about Dave Ingle, Director at Napier as he answers his nine questions. - [PCIM Europe has a Record Year for 2018](https://www.napierb2b.com/2018/06/pcim-europe-has-a-record-year-for-2018/): PCIM Europe 2018, the leading international event for Power Electronics, has seen a record number of visitors on their 40th year anniversary. - [A 'Napier Nine' Video... Get to Know Creative Services Manager Rob Furby](https://www.napierb2b.com/2018/06/a-napier-nine-video-get-to-know-creative-services-manager-rob-furby/): Rob Furby, Creative Services Manager at Napier, is the latest member of the team to take part in our 'Napier Nine' Video series. - [Date 2019 Call for Papers Now Open](https://www.napierb2b.com/2018/06/date-2019-call-for-papers-now-open/): The Date 2019 conference has officially launched its Call for Papers, inviting experts from across the design, automation and test industries to get involved. - [Getting the Pitch Right…](https://www.napierb2b.com/2018/05/getting-the-pitch-right/): An effective pitch email has a huge influence on whether you gain valuable coverage for your press release or not. Knowing how to pitch your press releases to the media is an art which can reap bountiful rewards. Read our blog to find out how you can write successful pitch emails. - [Four Editorial Offices of WEKA FACHMEDIEN join together for first English Newsletter](https://www.napierb2b.com/2018/05/four-editorial-offices-of-weka-fachmedien-join-together-for-first-english-newsletter/): The four electronics titles at WEKA FACHMEDIEN, Markt&Technik, Elektronik, Elektronik Automotive and DESIGN&ELEKTRONIK, are collaborating to produce an English language newsletter. - [ETN Magazine launches ETNdigi](https://www.napierb2b.com/2018/05/etn-magazine-launches-etndigi/): ETN has announced the launch of their digital magazine ETNdigi. The magazine will be distributed in a pdf format, consisting of news, technical articles, event reports and columns; as well as containing active links to technical papers and presentations. - [A ‘Napier Nine’ Video…Get to Know Director Suzy Kenyon](https://www.napierb2b.com/2018/05/a-napier-nine-videoget-to-know-director-suzy-kenyon/): For the latest chapter in our ‘Napier Nine’ video series, we get to know Suzy Kenyon, Director at Napier as she answers her nine questions. - [Clarion Events acquire PennWell to Expand North American Presence](https://www.napierb2b.com/2018/05/clarion-events-acquire-pennwell-to-expand-north-american-presence/): Clarion Events, one of the oldest independent event organizers in the UK, has acquired PennWell Corporation – a private B2B media, conference and exhibition company. - [A ‘Napier Nine’ Video… Get to Know Business Development Manager Hannah Kelly](https://www.napierb2b.com/2018/05/a-napier-nine-video-get-to-know-business-development-managerhannah-kelly/): Hannah Kelly, Business Development Manager at Napier, is the latest to take part in our ‘Napier Nine’ series. - [Napier continues to grow with 2 New Client Wins](https://www.napierb2b.com/2018/05/napier-continues-to-grow-with-2-new-client-wins/): Napier continues to prove itself as a successful B2B PR and Marketing agency with 2 new clients wins – Redis Labs and NetSpeed Systems. - [Our Latest Competition - Winner Revealed!](https://www.napierb2b.com/2018/05/our-latest-competition-winner-revealed/): Congratulations to Jacki Elwell from Vicor, who is the winner of our 'Tell us What the Teddy Bears are Saying' competition. - [Why Every Marketer Should try a Spell at an Agency](https://www.napierb2b.com/2018/05/why-every-marketer-should-try-a-spell-at-an-agency/): Melanie Bright, Senior Account manager at our sister company Peter Bush Communications discusses why every marketer should work at an agency. - [A ‘Napier Nine’ Video… Get to Know Media Analyst Rachael Penfold](https://www.napierb2b.com/2018/04/a-napier-nine-video-get-to-know-media-analyst-rachael-penfold/): In our ‘Napier Nine’ video series we have been getting to know the Napier Team. In this installment we interview Media Analyst, Rachael Penfold. - [Could Google’s New Rules Mean Death of the Welcome and Pop-Up Ads?](https://www.napierb2b.com/2018/04/61304/): Google has implemented new ad blocking rules on its Chrome browser, in a move to improve what they think is an acceptable ‘ad experience’. - [A ‘Napier Nine’ Video… Get to Know Managing Director Mike Maynard](https://www.napierb2b.com/2018/04/a-napier-nine-video-get-to-know-managing-director-mike-maynard/): In our ‘Napier Nine’ video series we have been getting to know the Napier Team. The latest to take part is Mike Maynard, Managing Director at Napier. - [The IET Innovation Awards 2018 Open for Entries](https://www.napierb2b.com/2018/04/the-iet-innovations-awards-2018-open-for-entries/): The IET Innovation Awards for 2018 are now open for entries. The IET’S annual award ceremony celebrates the very best in new innovations across science, engineering and technology, presenting entries from all around the world. - [What is Flipboard? And why use it?](https://www.napierb2b.com/2018/04/what-is-flipboard-and-why-use-it/): Learn about Napier's Flipboard, a great social app that allows its users to share, group, and collect content from multiple sources all in one place. - [EETech Announces New Partnership with Bodo’s Power System](https://www.napierb2b.com/2018/04/eetech-announces-new-partnership-bodos-power-system/): EETech Media and Marketing has announced their new partnership with Bodo’s Power Systems, which makes EETech the exclusive North American sales channel for Bodo’s System Design. - [New Editor in Chief at Selezione di Elettronica](https://www.napierb2b.com/2018/04/new-editor-chief-selezione-di-elettronica/): Italian publication Selezione di Elettronica has announced an important change to their editorial team, as after 11 years as Editor in Chief, Laura Reggiani has decided to resign from her position to embark on a new adventure. - [Techwatch acquire all shares of High Tech Institute](https://www.napierb2b.com/2018/04/techwatch-acquire-all-shares-of-high-tech-institute/): Techwatch, the publisher of Bits & Chips and Mechatronica & Machinebouw, has become the sole owner of High Tech Institute after acquiring all shares. - [MMG Publishing Announce the Launch of EBOM](https://www.napierb2b.com/2018/03/mmg-publishing-announce-launch-ebom/): Mark Leary Publisher and Founder of MMG Publishing, has announced the launch of www.eBOM.com a global information source for engineers and professionals working within the electronics industry. - [The Making of a Lioness…](https://www.napierb2b.com/2018/03/the-making-of-a-lioness/): Account Manager Freya Ward recently attended a pipeline training course at Hubspot HQ in Dublin, the affectionately named ‘Project Lion’ boot camp delivered by the infectiously enthusiastic Hubspot sales guru, Dan Tyre. - [Guest Blog Post - Ian Poole -Secrets of Making a Good Video on a Budget](https://www.napierb2b.com/2018/03/secrets-making-good-video-budget/): Following on from the well-received' Does Video Work' guest blog post by Ian Poole, editor of Electronics Notes. I was more than happy to receive a second blog post from Ian, which explores the secrets of making good video on a budget. - [Launch of New Magazine Connected Technology Solutions](https://www.napierb2b.com/2018/03/launch-new-magazine-connected-technology-solutions/): Mark Venables editor of Plant Engineer, is launching a new magazine called Connected Technology Solutions (CTS). The magazine will concentrate on the convergence of IT/OT/Comms and software, and how this is delivering a new operating platform for the industry. - [New Electronics Celebrate 50 Years](https://www.napierb2b.com/2018/03/new-electronics-celebrate-50-years/): Congratulations to New Electronics, who will be celebrating their 50th year anniversary this coming June. To mark the event, the magazine will be publishing a special June issue, which will look back at how the electronics industry has changed. - [MagPi Magazine to Publish in Dutch and French](https://www.napierb2b.com/2018/03/magpi-magazine-published-dutch-french/): Elektor International Media, has recently signed an agreement to publish Dutch and French editions of the MagPi magazine in association with the Raspberry Pi Foundation. - [Incisive Works Reveal Insight into B2B Tech Marketing for 2018](https://www.napierb2b.com/2018/03/incisive-works-reveal-insight-b2b-tech-marketing-2018/): Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. The report gains information from surveying 181 IT buyers, 153 business technology marketers and interviewing specially-selected IT buyers and marketers. - [To Pitch or Not to Pitch](https://www.napierb2b.com/2018/03/pitch-not-pitch/): Marketing Specialist Sian Hogan discusses the struggles when pitching to a journalist and what you can do to ensure success. - [The Tradeshow Survival Challenge](https://www.napierb2b.com/2018/03/the-tradeshow-survival-challenge/): Marketing Specialist Sian Hogan discusses the challenges she has faced when attending a trade show and how with her three top tips she survived. - [What has an apprenticeship meant for my future?](https://www.napierb2b.com/2018/03/apprenticeship-meant-future/): My journey started when I finished taking my A levels at sixth form and I decided to jump straight in and take the apprenticeship route to kickstart my career. I was amongst the minority of people who chose to take an apprenticeship rather than going to university... - [Q & A: We ask the employer, Why did you decide to take on Apprentices?](https://www.napierb2b.com/2018/03/61005/): National Apprenticeship week is here so, we wanted to ask the employer a few questions about why they believe in the apprenticeship scheme as well as how it has benefited the company. - [Emily's Level 3 Apprenticeship Experience at College](https://www.napierb2b.com/2018/03/apprenticeship-experience-college/): The structure of the digital marketing level 3 apprenticeship has been one that I have found to be truly helpful, and I think the main reason for this because of how relatable it is to my job... - [From Apprentice to Marketing Specialist - Taylor's Journey](https://www.napierb2b.com/2018/03/apprentice-marketing-specialist/): I applied for an Apprenticeship through Cambridge Regional College in 2015 and since then, I haven’t looked back. My progression throughout the programme really gave me the boost I needed to kickstart my career in Marketing... - [#STEMspiration for all of us](https://www.napierb2b.com/2018/03/stemspiration-for-all-of-us/): It’s imperative that the next generation get stuck in when it comes to STEM. Skills such as HTML coding, software engineering and robot programming. - [New Editor in Chief for Computer&AUTOMATION](https://www.napierb2b.com/2018/02/new-editor-chief-computerautomation/): Congratulations to Günter Herkommer who has recently taken over the role of editor-in-chief at Computer&AUTOMATION. Former editor Meinrad Happacher has been promoted to editor-at-large to assist the growth of the magazine. - [The Digital Transformation of Things Column](https://www.napierb2b.com/2018/02/digital-transformation-things-column/): Elettronica In and Open Electronics are collaborating with EMBEDDED IOT, the leading Italian event on digital transformation of things, to launch a new column dedicated to the ecosystem of the IoT. - [ELE Times Magazine Partner with ELECRAMA 2018](https://www.napierb2b.com/2018/02/ele-times-magazine-partner-elecrama-2018/): ELE Times magazine, India’s leading publication in the electronics and technology sector, will be the exclusive media partner of ELECRAMA 2018, is the largest trade show of the electric and electronic industry in India. - [The CIE Magazine Awards](https://www.napierb2b.com/2018/02/cie-magazine-awards/): CIE has announced that they will be launching “The CIE Magazine Awards”, held at the NCC, Birmingham in September 2018.The awards will highlight and celebrate achievements in the Electronics industry, with voters contributing across the industry. - [We Created Napier’s Very Own ROI Calculator!](https://www.napierb2b.com/2018/02/created-napiers-roi-calculator/): We've built our very own ROI calculator, that allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel. - [ETN to Organise the 2nd Annual Embedded Conference Finland](https://www.napierb2b.com/2018/02/etn-organise-2nd-annual-embedded-conference-finland/): ETN has announced that they will be organising the 2nd annual Embedded Conference Finland for 2018. The event will be held at the Lighthouse at Akavatalo in Pasila on April 12th. - [New Chief Editor for photonik magazine and Editorial Director for Industrial Media](https://www.napierb2b.com/2018/02/new-chief-editor-phontonik-magazine-editorial-director-industrial-media/): Congratulations to Matthias Laasch, who has been named as the Chief Editor of photonik, as well as the Editorial Director for Industrial Media. - [IKTEM 2018 – A New Conference to be Held in Slovenia](https://www.napierb2b.com/2018/02/iktem-2018-new-conference-held-slovenia/): AX elektronika, publisher of both Svet elektronike and Svet mehatronike magazines is organising an international development conference for ICT, electronics, and mechatronics development engineers, to be held in Slovenia for 2018. - [Napier Feature in this year’s B2B Marketing Agencies Benchmarking Report!](https://www.napierb2b.com/2018/02/napier-feature-years-b2b-marketing-agencies-benchmarking-report/): Napier were recently invited to participate in the B2B Marketing Agencies Benchmarking Report for 2018; and we are happy to announce that we are ranked in the top 15 UK B2B PR Agencies. - [Napier's IronCAD Subject Line Competition - Winner Revealed!](https://www.napierb2b.com/2018/02/napiers-ironcad-subject-line-competition-winner-revealed/): Melanie Bright, Senior Account Manager at Peter Bush Communications, won our email subject line competition with the following text for an IronCAD email: Want to interrogate 3D data using just your web browser? - [The GDPR Questions You Should Ask Your Agency](https://www.napierb2b.com/2018/01/gdpr-questions-ask-agency/): At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of standard solution that will work for more than one client. We are, however, keen to help our clients ensure compliance with this important new regulation. - [Mouser's Graham Maggs - Marketing Expert Interview](https://www.napierb2b.com/2018/01/mousers-graham-maggs-marketing-expert-interview/): As part of our marketing expert series, we interviewed Graham Maggs from Mouser, to find out more about our latest marketing expert. - [A Napier Competition -Vote for your Favourite IronCAD Subject Line](https://www.napierb2b.com/2018/01/napier-competition-vote-favourite-ironcad-subject-line/): For Napier's latest competition, we have partnered with IronCAD to ask you to choose your favorite subject line out of our top 5 finalists. - [Companies take Tracking to the Next Level by Recording Every Keystroke](https://www.napierb2b.com/2018/01/companies-take-tracking-next-level-recording-every-keystroke/): A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by visitors. - [New Content Creator at What’s New in Electronics online](https://www.napierb2b.com/2018/01/new-content-creator-2018-whats-new-electronics-online/): WNIE have recently announced that they have a new content creator, Kirsty Hazlewood and are welcoming in a new section 'What's Best In' as a stand-alone feature. - [5 LinkedIn Tactics every B2B Marketer should be Using](https://www.napierb2b.com/2018/01/5-linkedin-tactics-every-b2b-marketer-using/): As LinkedIn has grown in popularity, B2B marketers are having to work harder than ever to make sure they stand out from the crowd. We’ve put together 5 important tactics to help the B2B Marketers out there achieve real success on LinkedIn. - [Campaign highlights from 2017](https://www.napierb2b.com/2018/01/campaign-highlights-2017/): For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… - [Guest Blog Post - Ian Poole - Does Video Work?](https://www.napierb2b.com/2018/01/guest-blog-post-ian-poole-video-work/): Editor, Ian Poole contributes to our blog with a guest post, discussing whether video is successful for website owners in the electronics sector. - [Webinar Facts and Figures](https://www.napierb2b.com/2018/01/webinar-facts-figures/): After reading “The 2017 Big Book of Webinar Stats", we decided to share what we thought were the most interesting facts and figures, to help you determine whether webinars can really help you. - [What French journalists expect from agencies](https://www.napierb2b.com/2018/01/what-french-journalists-expect-from-agencies/): Two week placement student interviews four people from different French magazine organizations on the topic of what journalist expect from agencies. - [Here’s Why You Don’t Rank in Google](https://www.napierb2b.com/2018/01/52201/): I attended the “Here’s Why You Don’t Rank in Google” presentation at INBOUND which gave some helpful, and realistic examples of how you can improve your ranking in Google. - [Indian IoT Technology expo is returning in 2018](https://www.napierb2b.com/2018/01/indian-iot-technology-expo-returning-2018/): After a successful event in April 2017 which offered openings for innovative thinkers, tech consultants, business experts, academia and key government officials, India will again have an IoT event in 2018! - [Electromaker has Launched!](https://www.napierb2b.com/2018/01/electromaker-has-launched/): Electropages has launched Electromaker; a website dedicated to showcasing projects built by makers around the globe, whilst forming a community of students, hobbyists, makers and hardware fanatics, who can share their ideas and collaborate with each other. - [New Electronics Appoint New Deputy Editor](https://www.napierb2b.com/2017/12/new-electronics-appoint-new-deputy-editor/): Bethan Grylls will be joining the New Electronics team at the beginning of this year, in the role as their latest deputy editor. - [Napier’s Top 10 Digital Trends for 2018](https://www.napierb2b.com/2017/12/napiers-top-10-digital-trends-2018/): As 2017 heads to a close, at Napier we have revealed what we think are the top 10 newest and hottest digital trends heading into 2018. - [INBOUND Taught Me: How to Win in the ever-evolving world of Social Media](https://www.napierb2b.com/2017/12/inbound-taught-win-ever-evolving-world-social-media/): At INBOUND 2017 I attended the How you can Win in the New, Ad Powered, Video Driven, Ever Evolving World of Social Media’ session. - [Napier's Email Competition - Winner Announced!](https://www.napierb2b.com/2017/12/napiers-email-competition-winner-announced/): Napier's very own Fiona Challen, Emily Serna and Hannah Kelly took part in an email design competition and it is time to announce the winner! - [Making the most out of your webinar: A Few Tips and Tricks](https://www.napierb2b.com/2017/12/making-webinar-tips-tricks/): Napier have been analysing “The 2017 Big Book of Webinar Stats” summarising a few little tips and tricks to help you utilise the success of Webinars. - [Napier’s latest Challenge – A Email Competition for Charity](https://www.napierb2b.com/2017/11/napiers-latest-challenge-email-competition-charity/): We are hosting a email competition to find out which email design professionals in our industry prefer. Three of Napier's very own have got involved. - [Why I took a cheesy American sales course](https://www.napierb2b.com/2017/11/i-took-cheesy-american-sales-course/): Marketing and sales are changing fast, and for Napier to continue to grow we must keep learning, which is why our MD took the HubSpot's 'Sales Lion' course. - [HubSpot announces Data Centre in Germany](https://www.napierb2b.com/2017/11/hubspot-announces-data-center-germany/): HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, and data centre in Berlin. - [INBOUND Taught Me: How to Overhaul Lead Nurturing and Double Conversions](https://www.napierb2b.com/2017/11/inbound-taught-overhaul-lead-nurturing-double-conversions/): I attended a presentation where HubSpot discussed the challenges faced within their marketing funnel, and how they re-invented their approach. - [Name change again for eeDesignNews!](https://www.napierb2b.com/2017/11/52010/): Earlier this year, in April, EDN Europe rebranded as eeDesignNews. eeDesignNews is now to become eeNews Embedded, due to Graham Prophet's retirement. - [The moment we’ve been waiting for – our zest for PR is celebrated at the Petroleum Economist Awards](https://www.napierb2b.com/2017/11/petroleum-economist-awards/): We have good news - Armitage Communications had been nominated by the Petroleum Economist to be independently judged by a panel of industry experts. - [productronica 2017 reports 20% increase in visitors](https://www.napierb2b.com/2017/11/productronica-2017-reports-20-increase-visitors/): productronica 2017,has presented growth for the electronics production industry, with 44,000 visitors from 85 countries attending the show. - [MMG Publishing to launch E-BOM](https://www.napierb2b.com/2017/11/mmg-publishing-launch-e-bom/): MMG Publishing has been busy developing a brand-new electronics industry website, E-BOM, which they plan to launch early in the new year. - [The Hitex ARM Conference returns for 2017](https://www.napierb2b.com/2017/11/hitex-arm-conference-returns-2017/): The Hitex ARM conference has returned for another year, free to-attend and filled with an informative agenda, held on the 23rd November at Hilton Warwick. - [Our fave five tools for marketing digitalisation to the O&G industry](https://www.napierb2b.com/2017/11/marketing-digitalisation-tools-oil-gas/): Solution providers are embracing the challenge of turning O&G companies from technology-shy to committed participants with our help. - [We are developing chatbots. Have we gone mad?](https://www.napierb2b.com/2017/11/we-are-developing-chatbots-have-we-gone-mad/): Chatbots are being adopted by consumer companies. But will they work for B2B tech? Read about our chatbot project to find out more. - [We're a Top 10 PR Agency!](https://www.napierb2b.com/2017/11/top-10-pr-agency/): Many thanks to the team at BestForWeb, which has named Napier as the number one PR agency in the South East, and a top 10 PR agency nationally. - [E4Y Electronics for You no more. It’s now Hypes](https://www.napierb2b.com/2017/11/e4y-electronics-no-now-hypes/): E4Y Electronics has been rebranded as Hypes to be more distinct and reflect the 'hype' around new technoliges suc has Blockchain. - [The DPN Release Guidelines to Justify Processing of Data under the GDPR](https://www.napierb2b.com/2017/10/dpn-released-guidelines-justify-processing-data-gdpr/): The DPN has released guidelines around the use of Legitimate Interests to justify processing of data under the EU’s GDPR. - [INBOUND 2017 Taught Me: HubSpot Finally Reveals the Secrets to Achieving Explosive Success on LinkedIn](https://www.napierb2b.com/2017/10/inbound-2017-taught-us-hubspot-finally-reveals-secrets-achieving-explosive-success-linkedin/): A whole new view on how to approach content marketing on LinkedIn in the future was presented during my time at INBOUND 2017. - [Vector's Anna Barcelos - Marketing Expert Interview](https://www.napierb2b.com/2017/10/vectors-anna-barcelos-marketing-expert-interview/): Anna Barcelos, Director of Marketing at Vector Software, is the latest marketer to have been interviewed for our marketing expert series. - [INBOUND 2017 Taught Me: The Importance of Look-Alike Campaigns](https://www.napierb2b.com/2017/10/inbound-2017-taught-importance-look-alike-campaigns/): At INBOUND 2017, Mike learnt that look-alike campaigns are a great way to reverse the traditional funnel and are use your data to identify prospects. - [Paul Boughton - Moving on from Engineer Live](https://www.napierb2b.com/2017/10/paul-broughton-moving-time-engineer-live/): As of the end of October Paul Boughton will be moving on from his time with Engineer Live, where he held the role of online editor. - [INBOUND 2017 Taught Me: Topic Clusters](https://www.napierb2b.com/2017/10/inbound-2017-taught-content-clusters/): Although there is no silver bullet when it comes to SEO, your content has a large effect on how and where you rank, a topic cluster can help. - [The PR Professional's Definitive Guide to Measurement](https://www.napierb2b.com/2017/10/51923/): AMEC, ICCO & the PRCA have combined their extensive knowledge on campaign evaluation produced the definitive guide to public relations evaluation. - [Two Events to Take Place in Germany](https://www.napierb2b.com/2017/10/wireless-congress-european-frequency-control-congress-take-place-november/): The Wireless Congress: Systems and Applications event and the European Frequency Control Congress and Exhibition are both taking place next month in Munich. - [What's New in Electronics Live to Co-locate with 6 Other Industry Events](https://www.napierb2b.com/2017/10/51932/): What’s New in Electronics Live will co-locate with 6 other industry events to create “the ultimate electronics trade show”. - [John Waddell - A New Representative for Mousers EIU Europe](https://www.napierb2b.com/2017/10/john-waddell-new-representative-mousers-eiu-europe/): Here at Napier we are excited to hear that John Waddell is now one of the representatives for the Electronics Industry Update magazine. - [Interview With PowerPulse's Paul Shepard](https://www.napierb2b.com/2017/10/51792/): We interviewed Paul Shepard, owner of PowerPulse about their recent website redesign and the future of PowerPulse publication. - [Napier take flight at airport exhibition](https://www.napierb2b.com/2017/10/napier-take-flight-airport-exhibition/): Napier recently attended inter airport Europe 2017, one of the biggest airport exhibitions to take place every two years in Munich. - [Attribution... the Key to Understanding the Potential and Impact of our Marketing?](https://www.napierb2b.com/2017/10/51902/): This week at Napier we are taking a look at the State of Marketing Attribution Report 2017, by AdRoll which examines the arrival of this new system. - [Personalised Emails are the Way Forward according to Experian Marketing Services](https://www.napierb2b.com/2017/10/personalized-emails-way-forward-according-experian-marketing-services/): As marketing changes rapidly, we found that personalization is struggling to adapt. The 2013 Email market report highlights the benefits of personalization. - [The Top 15 Things We Learnt at INBOUND 2017](https://www.napierb2b.com/2017/10/15-things-we-learnt-at-inbound/): Recently, Napier took a trip to Boston to attend the HubSpot Inbound conference and we took full advantage of the advice and information provided. - [Imagination's Jo Ashford - Marketing Expert Interview](https://www.napierb2b.com/2017/10/imaginations-jo-ashford-marketing-expert-interview/): As part of our Marketing expert series, we interviewed Jo Ashford, Technology Communications Manager at Imagination. - [New Dehli to Host the Largest Gathering of Electronics in Southeast Asia](https://www.napierb2b.com/2017/09/new-dehli-host-largest-gathering-electronics-southeast-asia/): electronica India and productronica India, has announced that they will hold the largest gathering of electronics in Southeast Asia. - [Electronics Media Hits 30,000 Visitors](https://www.napierb2b.com/2017/09/electronics-media-hits-30000-visitors/): The Indian Publication Electronics Media, dedicated to core electronics technology, has hit 30,000 visitors per month to their website. - [Become a Speaker at the PCIM Europe Conference 2018](https://www.napierb2b.com/2017/09/become-speaker-pcim-europe-conference-2018/): PCIM Europe conference 2018, has issued a call for papers for its conference. The conference will be held from the 5th-7th June 2018 in Nuremberg, Germany. - [B2B Tech Marketing Lunch: Customer Journeys and Personas](https://www.napierb2b.com/2017/08/b2b-tech-marketing-lunch-customer-journeys-personas/): We are hosting a lunch for B2B marketing professionals with our sister company Peter Bush, asking ‘Why should I care about customer journeys?’ - [How HubSpot Cookies Work and Custom Opt-Out Systems](https://www.napierb2b.com/2017/08/hubspot-cookies-work/): How HubSpot places cookies, how the options to accept or decline cookies work, and how to create your own system to manage HubSpot Cookies. - [Exhibitors Drive Changes for WNIE LIVE 2018](https://www.napierb2b.com/2017/08/exhibitors-drive-changes-wnie-live-2018/): WNIE LIVE has decided to make a few big changes to their 2018 event after receiving feedback from a post-event survey sent to all previous exhibitors. - [How Can Video have Positive Effects on your SEO?](https://www.napierb2b.com/2017/08/can-video-positive-effects-seo/): How can you ensure your video is improving your website SEO? Follow our 5 tips to make sure your using video in the right way to improve your SEO. - [Online Display Advertisement Performance: Size Doesn’t Matter](https://www.napierb2b.com/2017/08/online-display-advertisement-performance-size-doesnt-matter/): We conducted a study with the University of Chichester, examining the factors that have an impact on the performance of online display adverts. - [Hardware Pioneers Announces Its Second IoT Showcase](https://www.napierb2b.com/2017/08/hardware-pioneers-announces-second-iot-showcase/): Hardware Pioneers, one of the largest IoT communities in Europe, has announced their second IoT and connected hardware showcase for the 5th October 2017. - [Niroshan Rajadurai - The Second in Our Series of Marketing Expert Interviews](https://www.napierb2b.com/2017/08/51353/): Niroshan Rajadurai at Vector Software, is the second interview in our series of interviewing marketing experts. - [Phil Ling closes Cassidy Publications as he moves to the dark side](https://www.napierb2b.com/2017/08/phil-ling-closes-cassidy-publications/): Journalist Phil Ling has decided to move to a marketing role at an agency, so he is closing Cassidy Publications and stopping his freelance writing work. - [Alix Paultre appointed power editor at AspenCore as Paul O’Shea retires](https://www.napierb2b.com/2017/08/alix-paltre-appointed-power-editor-aspencore-paul-oshea-retires/): Alix Paultre takes over as power editor at AspenCore as long-time power specialist Paul O'Shea retires after 37 years in the industry. - [Darnell Group expands social media presence on LInkedin](https://www.napierb2b.com/2017/07/darnell-group-social-media-linkedin/): Darnell Group is launching an enhanced presence on LinkedIn providing the latest news from the power industry to social media followers. - [Napier's Video Editing Capabilities](https://www.napierb2b.com/2017/07/napiers-video-editing-capabilities/): At Napier, we offer full video editing capabilities, to help our clients use successful video content as a useful and realistic campaign medium. - [David Wright - The First in Our Series of Marketing Expert Interviews](https://www.napierb2b.com/2017/07/david-wright-marketing-expert/): David Wright, the European Marketing Communications Manager for Microchip, is the first interview in our series of interviewing marketing experts. - [We Did it!](https://www.napierb2b.com/2017/07/we-did-it/): On the 18th June, members of the Napier Team took part in the Race for Life, for Cancer Research. - [BEEAS and Elektra Awards Extend their Deadline](https://www.napierb2b.com/2017/07/beeas-elektra-awards-extend-deadline/): The British Engineering Excellence (BEEA) and Elektra awards have extended their deadline for award entries. - [The Napier Approach Explained](https://www.napierb2b.com/2017/07/napier-approach-explained/): A short video to explain how our four-step approach, Determine - Focus - Deliver - Enhance, helps our clients achieve their marketing goals. - [Google to Stop Scanning Gmail for Targeted Ads](https://www.napierb2b.com/2017/07/google-stop-scanning-gmail-targeted-ads/): Google have announced a surprising change, revealing that from later this year, they will no longer search Gmail accounts for targeted advertisements. - [Tip Sheet Explains the Facts and Figures of Video Content Marketing](https://www.napierb2b.com/2017/07/tip-sheet-facts-figures-video-content-marketing/): Video Content Marketing Tip Sheet highlights the key metrics and trends for B2B video marketing, from video engagement on your website to social video. - [Social Media and French Journalists Study](https://www.napierb2b.com/2017/07/social-media-french-journalists-study/): A study conducted with 290 French journalists on social media in 2016, between March 1st and April 15th has been released. - [Sadly, Doug Delvin Has Passed Away](https://www.napierb2b.com/2017/07/sadly-doug-delvin-passed-away/): We are sad to report that Doug Delvin, Drives & Controls advertising sales director has passed away at the age of 64 - [PCIM Europe 2018 Call for Papers Now Open](https://www.napierb2b.com/2017/07/pcim-2018-call-for-papers/): PCIM’s European Conference 2018 has launched its Call for Papers. The deadline for submissions is 16th October 2017. - [What Does HubSpot’s Annual State of Inbound Report 2017 tell Marketers?](https://www.napierb2b.com/2017/07/hubspots-annual-state-inbound-report-2017-tell-marketers/): HubSpot have released their annual 2017 State of Inbound Report. The report tracks shifts in buying behaviour, marketing challenges and sales strategies. - [Do Circulation Audits Matter in 2017?](https://www.napierb2b.com/2017/07/circulation-audits-matter-2017/): Publishers submit to circulation audits, yet the quality of the figures varies widely. With the focus now online, do audits from BPA or ABC still matter? - [Smart Systems Integration 2018 Call for Papers is Now Open](https://www.napierb2b.com/2017/06/smart-systems-integration-2018-call-papers-now-open/): The Smart Systems Integration 2018 has launched its call for papers, inviting experts from science and industry to submit their manuscripts. - [Launch of New Publication - Electronics4You](https://www.napierb2b.com/2017/06/launch-new-publication-electronics4you/): Electronics4You (e4y) is an Italian publication is based on the popular Scoop.it platform and is a multi-channel collaborative content marketing magazine. - [Mary Meeker’s 2017 Internet Trends Report Revealed](https://www.napierb2b.com/2017/06/mary-meekers-2017-internet-trends-report-revealed/): Report providing an insight into how the internet, digital services and social media, are increasingly vital to advertisers and marketers alike. - [Selezione di Elettronica Celebrates its 60th Birthday](https://www.napierb2b.com/2017/06/selezione-di-elettronica-celebrates-60th-birthday/): Founded in 1957, Selezione di Elettronica will mark its 60th birthday with a special issue, celebrating the historic technologies, - [Alastair Winning joins Power Systems Design (PSD) as European Editor](https://www.napierb2b.com/2017/06/alastair-winning-joins-power-systems-design-psd-european-editor/): Alastair (Ally) Winning has been appointed European Editor, PSD, strengthening the editorial team after Jason Lomberg recently replaced Alix Paltre. - [Electrical Review Magazine Hard at Work](https://www.napierb2b.com/2017/05/electrical-review-magazine-hard-work/): The Electrical Review team have been busy, hosting their second Smart Lighting Summit in March and preparing to publish their annual Specification Guide - [PCIM and SMT Hybrid Declare Exhibitions a Success](https://www.napierb2b.com/2017/05/pcim-smt-hybrid-declare-exhibitions-success/): As we head towards the end of May, both PCIM Europe and SMT Hybrid Packaging have come to an end... - [New Consultant Editor at Electronic Product Design and Test](https://www.napierb2b.com/2017/05/new-consultant-editor-electronic-product-design-test/): Mark Gradwell has recently joined the IML publisher group, as he replaces Alistar Winning as the new consultant editor of... - [Marketing Law Update](https://www.napierb2b.com/2017/05/marketing-law-update/): The ICO have recently revealed their draft guidance of the new General Data Protection Regulation which will rep - [IET Innovation Awards 2017 are Open for Entry](https://www.napierb2b.com/2017/04/iet-innovation-awards-2017-open-entry/): The IET Innovation Awards 2017 are open for entries and will be announced at an awards ceremony and dinner on the 15th November 2017 at the Brewery, London. - [Network, Engage and Learn at What’s New in Electronics Live](https://www.napierb2b.com/2017/04/network-engage-whats-new-electronics-live/): What’s New in Electronics Live, the biggest UK electronics show will be held at The NEC in Birmingham in Hall 8 from the 9th-10th May 2017. - [Good News for the German Print Advertising Market](https://www.napierb2b.com/2017/04/good-news-german-print-market/): mediaskop recently announced that the German print advertising market in the electronics segment has grown in 2016 by nearly 6%, and digital also increased. - [Jason Lomberg replaces Alix Paltre at Power Systems Design (PSD)](https://www.napierb2b.com/2017/04/jason-lomberg-replaces-alix-paltre-power-systems-design-psd/): Jason Lomberg has been appointed North American editor at Power Systems Design, replacing Alix Paltre, who recently left the publication. - [Congratulations to Michelle Winny on the birth of her baby boy!](https://www.napierb2b.com/2017/04/congratulations-michelle-winny-birth-baby-boy/): Huge congratulations are in order for Michelle Winny of Electronics Magazine, on the birth of her baby boy Dylan. - [Google Updates Meaning of AdWords "Exact Match"](https://www.napierb2b.com/2017/04/google-updates-meaning-adwords-exact-match/): Google expands close variant matching; includes rewording and reordering of exact match keywords. Aims to make it easier for advertisers to reach customers - [Publishing as the new information currency](https://www.napierb2b.com/2017/04/publishing-new-information-currency/): An opinion on the importance of publishing in the digital age, and the impact of distributors entering the market by Brett van den Bosch, editor of Dataweek - [Results are out for the Engineer’s Social Media Report](https://www.napierb2b.com/2017/04/results-engineers-social-media-report/): the 2017 results for Engineer's Soical Media Report is now out, presenting elements of social media as growing in importance for engineer's. - [BEEAs and Elektra Awards 2017 open for entry](https://www.napierb2b.com/2017/04/beeas-elektra-awards-2017-open-entry/): The British Engingeering Excellence Awards (BEEAs) and the Elektra Awards are now open for entries. It's free to enter, and both have online submissions. - [Elektor Launches Elektor Business Magazine](https://www.napierb2b.com/2017/04/elektor-launches-elektor-business-magazine/): The new Elektor Business Magazine will link the electronics industry and research institutions with developers in home labs, startups and spinouts. - [Elektor to Host Rebecca Geier’s Workshop Tour for Marketers](https://www.napierb2b.com/2017/04/elektor-host-rebecca-geiers-workshop-tour-marketers/): Elektor have invited Rebecca Geier to Europe in June to explain concepts to engineers. Her marketing experience includes 14 years at National Instruments. - [Why the hell should we do advertising?](https://www.napierb2b.com/2017/04/why-the-hell-should-we-do-advertising/): Advertising is becoming less fashionable but, as Napier intern Hannah Kelly shows, good advertising is still effective and should not be ignored. - [It’s not just Arrow who has entered the publishing business](https://www.napierb2b.com/2017/04/not-just-arrow-entered-publishing/): Electropages has been owned by Mouser, but wasn't open about the situation. Read the facts about Mouser's ownership and what we think will happen. - [New Assistant Editor for Electronic Product Design and Test](https://www.napierb2b.com/2017/04/new-assistant-editor-electronic-product-design-test/): Sam Holland, an English Literature graduate from the University of Portsmouth, has been appointed assistant editor at EPDT. - [OpenSystems Media appoints new European Editor](https://www.napierb2b.com/2017/04/opensystems-media-appoints-new-european-editor/): Alix Paultre who has been appointed as the new European Editor at OpenSystems Media. He's also responsible for coverage on Power and Analog. - [What’s New in Electronics Live announces inaugural Innovations Forum](https://www.napierb2b.com/2017/04/whats-new-electronics-live-announces-innovations-forum/): What’s New in Electronics Live (WNIE), which will be held from the 9th-10th May at the NEC, has announced plans to hold their first Innovations Forum. - [Electronics Notes Rising in Popularity](https://www.napierb2b.com/2017/03/electronics-notes-rising-popularity/): Electronics notes, the guide for students and new engineers, is now serving over 100K pages per month, showing strong growth since its launch in Oct 16. - [Updated Specification for LinkedIn Sponsored Content](https://www.napierb2b.com/2017/03/updated-specification-linkedin-sponsored-content/): Find out what the changes to the format of sponsored content will mean to B2B technology marketers using this important advertising platform. - [Why Should you Bother with Social?](https://www.napierb2b.com/2017/03/why-should-you-bother-with-social/): Napier Intern, Hannah Kelly, discusses why companies, even those in B2B, need to take advantage of social media in their campaigns. - [Electronics Bulgaria Celebrates 5th Anniversary](https://www.napierb2b.com/2017/03/electronics-bulgaria-celebrates-5th-anniversary/): Electronics Bulgaria launched in 2012 and is the largest Bulgarian web portal for Electronics, providing daily information for professionals in Bulgaria. - [Datateam Business Media unveils UK Manufacturing Magazine](https://www.napierb2b.com/2017/03/datateam-business-media-unveils-uk-manufacturing-magazine/): Datateam Business Media have decided to launch a new online publication 'UK Manufacturing' dedicated to helping the industry. - [MMG Publishing and CIE appoint New Members to their Teams](https://www.napierb2b.com/2017/03/mmg-publishing-cie-appoint-new-members-teams/): MMG Publishing have appointed Charlotte Morgan, as their new Director of Sales, whose focus will be heading up sales across the MMG portfolio. - [Why should you write a book? (and simple ideas to help you write your own)](https://www.napierb2b.com/2017/03/write-book-for-b2b-marketing/): Writing a book is a great way to reach B2B customers, particularly those in the technology sector. Find out how easy it can be to write a book. - [What’s New in Electronics Live adds an Embedded & Developer Area](https://www.napierb2b.com/2017/03/whats-new-electronics-live-embedded-developer/): The cancellation of the 2017 UK Device Developers Conference means What’s New in Electronics Live adds an Embedded and Developer area to their event. - [Outsourcing Content Generation](https://www.napierb2b.com/2017/03/outsourcing-content-generation/): Although the "experts" on a product or service are in your company, it doesn't mean that they are the best people to generate content to attract customers. - [Apprenticeship graduation and next steps](https://www.napierb2b.com/2017/03/apprenticeship-graduation-next-steps/): In this latest apprenticeship blog, Taylor from our team at sister agency Peter Bush Communications talks about her apprenticeship experience and whats next - [What's it like to be a digital marketing apprentice?](https://www.napierb2b.com/2017/03/51010/): This week is National Apprentice Week and today we hear from Emily about her experience as a digital marketing apprentice at Napier. - [Tech Publications' Plans for 2017 Reveal Surprising Results](https://www.napierb2b.com/2017/03/tech-publications-plans-2017-reveal-surprising-results/): European B2B technology publishers seem stuck in their ways, with a continuing focus on print, little enthusiasm for data and reliance on Google for traffic - [It's official - Napier is one of the Top 10 B2B PR Agencies in the UK](https://www.napierb2b.com/2017/02/official-napier-one-top-10-b2b-pr-agencies-uk/): Napier has been listed as one of the UK's top 10 B2B PR Agencies in B2B Marketing's 2017 bench-marking report. - [The BEEA's Awards 2017 are open for entries...](https://www.napierb2b.com/2017/02/beeas-awards-2017-open-entries/): The British Engineering Excellence Awards (BEEAs) 2017 are now open for entries and recognise innovation in design as well as outstanding performance. - [Interempresas Media announces new publication Eurofach Electronica](https://www.napierb2b.com/2017/02/interempresas-media-announces-new-publication-eurofach-electronica/): Interempresas Media launches Eurofach Electronica thanks to the acquisition of the technical publications Eurofach and Electronica & Communicaciones - [Chapter 4 - Marketing Automation Mistakes eBook - Marketing Funnel and the Buyers’ Journey](https://www.napierb2b.com/2017/02/chapter-4-marketing-automation-mistakes-ebook-not-building-campaigns-around-marketing-funnel-buyers-journey/): To create effective marketing automation campaigns it’s important to understand the journey your prospects go through from being a visitor to a customer. - [Firmware magazine to celebrate Embedded IoT Conference ‘17 with a special edition](https://www.napierb2b.com/2017/02/italian-magazine-firmware-to-celebrate-embedded-iot-conference-17-with-a-special-edition/): Italian digital magazine Firmware are planning a special printed edition in April to celebrate the Embedded IoT Conference in May 2017 - [A fond farewell to Donal McDonald](https://www.napierb2b.com/2017/02/fond-farewell-donal-mcdonald/): Napier is shocked and saddened at the sudden death of Donal McDonald, publisher of several influential electronics titles. - [Manufacturing & Engineering event returns to Newcastle](https://www.napierb2b.com/2017/02/manufacturing-engineering-event-returns-newcastle/): Manufacturing & Engineering is the leading exhibition and conference in the North East, celebrating manufacturing technology and design engineering. - [Finland to Host their first ever Embedded Conference](https://www.napierb2b.com/2017/02/finland-host-first-ever-embedded-conference/): Finland will hold their first ever Embedded Conference in May, hosted by ETN. The event will have significant keynotes and panel discussions. - [More Good News for Hüthig](https://www.napierb2b.com/2017/02/good-news-huethig/): Huethig have continued to grow and expand in this new year, as they welcome a new member to their team and Dr Ingo Kuss is promoted to Editor-in-Chief. - [A year in the life of an Apprentice Ambassador](https://www.napierb2b.com/2017/02/year-life-apprentice-ambassador/): 6-10th March 2017 is National Apprenticeship Week. Read about Freya's experience during the first year after her apprenticeship with Napier. - [Embedded World 2017- The best one yet?](https://www.napierb2b.com/2017/02/embedded-world-2017-best-one-yet/): Embedded World brings together the international embedded community in Nuremberg, Germany from 14th to 16th March, and this year's show is bigger than ever - [Chapter 3 - Marketing Automation Mistakes eBook - Lack of personalisation](https://www.napierb2b.com/2017/02/chapter-3-marketing-automation-mistakes-ebook-lack-personalisation/): Read the third chapter from our new Marketing Automation mistakes eBook. This chapter discusses personalisation of content and offers re-targeting tips. - [Electronic Notes revamp boosts growth](https://www.napierb2b.com/2017/02/electronic-notes-revamp-boosts-growth/): Electronic Notes website revamp in October 2016 has resulted in a huge boost, with the popular site seeing page views in excess of 100k a month - [Chapter 2 – Marketing Automation Mistakes eBook – Lack of integration with CRM systems](https://www.napierb2b.com/2017/02/chapter-2-marketing-automation-mistakes-ebook-lack-integration-crm-systems/): Read Chapter 2 from our Marketing Automation Mistakes eBook to learn about the importance of integrating your CRM system with your automation platform - [2016 Data Protection legislation roundup](https://www.napierb2b.com/2017/01/2016-data-protection-legislation-roundup/): From the Privacy Shield and General Data Protection Regulation to Brexit and the DIgital Economy Bill, 2016 was a busy year for data protection. - [Do Engineers Really Care About Time-to-Market?](https://www.napierb2b.com/2017/01/engineers-care-time-to-market/): 2016 Mind of the Engineer revealed that managers don't think engineers should be responsible for profitability. Does this mean messaging should change? - [Chapter 1 - Marketing Automation Mistakes eBook - Wasting Marketing Automation Software Potential](https://www.napierb2b.com/2017/01/chapter-1-marketing-automation-mistakes-ebook-wasting-marketing-automation-software-potential/): If you're using or considering marketing automation software, make sure you read the first chapter of our eBook - [Even electronics engineers can't avoid social media!](https://www.napierb2b.com/2017/01/even-electronics-engineers-cant-avoid-social-media/): The 2016 Mind of the Engineer study shows social media is a key source of information for engineers. YouTube is growing, but LinkedIn is falling. - [Napier Is Named as One of England’s Top 100 Apprenticeship Employers](https://www.napierb2b.com/2017/01/napier-named-one-englands-top-100-apprenticeship-employers/): On Friday we heard the news that Napier has been recognised as one of England’s top 100 Apprenticeship employers by the National Apprenticeship Service. - [Selezione di Elettronica celebrates 60 years](https://www.napierb2b.com/2017/01/selezione-di-elettronica-celebrates-60-years/): Born in 1957, Selezione di Elettronica is celebrating turning 60 this year with a special issue. - [E&E Kompendium call for papers](https://www.napierb2b.com/2017/01/ee-kompendium-call-papers/): E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018 edition. - [Siegfried Best still working in "retirement"](https://www.napierb2b.com/2017/01/siegfried-best-still-working-retirement/): Popular German journalist Siegfried Best wants everyone to know he is fine, and still keen to help out with freelance writing and translation. - [WNIE Live announces alliances to strengthen their offering as the UK’s only dedicated Electronics Expo](https://www.napierb2b.com/2017/01/whats-new-electronics-live-announces-alliances-strengthen-offering-uks-dedicated-electronics-expo/): WNIE Live announces EMC UK and The PXI Show will join them at their event at the NEC Birmingham in May - ['What’s New in Electronics' Hub reports great success and continual growth](https://www.napierb2b.com/2017/01/whats-new-electronics-hub-reports-great-success-continual-growth/): WNIE's adds “WNIE TOP PICK” & “WHAT’S NEW WEDNESDAY” to its Electronics hub. - [Why don't we SEO contributed articles?](https://www.napierb2b.com/2016/12/dont-seo-contributed-articles/): Journalist Ian Poole explains why you should SEO your contributed articles and how you can succeed on Google and social media. - [Typical Metrics for LinkedIn Advertising Campaigns](https://www.napierb2b.com/2016/12/typical-metrics-linkedin-advertising-campaigns/): Typical benchmarks for LinkedIn advertising: sponsored content, text ads and InMail campaigns. How do your metrics match up to other paid social campaigns? - [5 Features to Create Amazing Email Campaigns in Mailchimp](https://www.napierb2b.com/2016/12/5-features-to-create-amazing-email-campaigns-in-mailchimp/): MailChimp is a great tool for Email Marketing, especially if you’re not ready for Marketing Automation.Here are 5 features to help with your email campaigns - [Be a part of our B2B Tech Publications Outlook Survey](https://www.napierb2b.com/2016/12/part-b2b-tech-publications-outlook-survey/): Here at Napier we like to look to the future when it comes to B2B Tech publications in 2017, so we have created the B2B Tech Publications Outlook Survey. - [It’s time for our European Tech Marketing Outlook Survey](https://www.napierb2b.com/2016/12/time-european-tech-marketing-outlook-survey/): It’s time for our annual European Tech Marketing Outlook Survey. Have your say and take part in our survey. - [Rory Dear to lead new UK office for OpenSystems Media](https://www.napierb2b.com/2016/12/rory-dear-lead-new-uk-office-opensystems-media/): Rory Dear has been assigned the role of Business Development Manager for EMEA at OpenSystems Media as they open a new UK office. - [How does LinkedIn Perform for B2B Businesses?](https://www.napierb2b.com/2016/11/how-does-linkedin-perform-for-b2b-businesses/): LinkedIn has gone a long way since it launched. LinkedIn is one of the main lead generation tactics today for B2B. - [I search engine optimised (SEO) an article, and you’ll never guess what happened next](https://www.napierb2b.com/2016/11/search-engine-optimised-seo-article/): Contributed article authors forget about SEO, even if the content is going to be available on the web. But should you SEO or go for a clickbait headline? - [Congratulations to the winners of the British Engineering Excellence Awards](https://www.napierb2b.com/2016/11/congratulations-winners-british-engineering-excellence-awards/): Thanks to MA Business (publishers of New Electronics) for recognising the achievements of British engineers, and well done to all the winners and finalists. - [Engineering Design Show attracts record number of attendees](https://www.napierb2b.com/2016/11/engineering-design-show-attracts-record-number-attendees/): The Engineering Design Show, including the Electronics Design Show and the Embedded Design Show more than 4200 engineering professionals in 2016. - [Electronics+Radio rebrands to Electronics Notes](https://www.napierb2b.com/2016/11/electronicsradio-rebrands-electronics-notes/): Electronics+Radio, the site aiming to help hobbyists and students (the super-trendy "maker" market) has rebranded to Electronics Notes. - [PSD refocuses their ‘Design Tips’](https://www.napierb2b.com/2016/11/psd-refocuses-design-tips/): Power Systems Design (PSD) is now accepting design tips from the power community, allowing companies to promote solutions using their products. - [Present at IDTechEx Show! 2017](https://www.napierb2b.com/2016/11/present-idtechex-show-2017/): The IDTechEx Show! 2017 has issued a call for papers on topics including Printed Electronics, Energy Storage, 3D Printing and Wearable Technology. - [Multi-Lingual Competition Website for element14](https://www.napierb2b.com/2016/11/multi-lingual-competition-website-element14/): Napier built a website for a global competition that offers seven different languages and manages entry submission in less than 3 months. - [B2B Social media, it’s more than just a selfie](https://www.napierb2b.com/2016/11/b2b-social-media-just-selfie/): For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for breakfast. - [Avnet acquires Hackster](https://www.napierb2b.com/2016/11/avnet-acquires-hackster/): Avnet has acquired a majority interest in Hackster, Inc., and will complete the acquisition of 100% of the publisher in January 2017. - [ElectroPages launches new website](https://www.napierb2b.com/2016/11/electropages-launches-new-website/): Electropages has launched its new look for its website, offering more focus on Manufacturers news, as well as highlighting Paul Whytock’s Blogs - [ELEKTRONIK REPORT celebrates 40 years](https://www.napierb2b.com/2016/11/elektronik-report-celebrates-40-years/): Congratulations to the team at ELEKTRONIK REPORT, who are celebrating 40 years of the publication with issue 6 this year (published on 14th November). - [And you thought you wanted to go to uni…](https://www.napierb2b.com/2016/11/and-you-thought-you-wanted-to-go-to-uni/): Since joining Napier as a digital marketing apprentice, I've learned lots. I'm glad I made the decision not to go to university, and chose PR as my careeer. - [Research shows conventional publishers are missing out on digital advertising budgets](https://www.napierb2b.com/2016/11/research-shows-conventional-publishers-missing-digital-advertising-budgets/): Analysis shows Google and Facebook took more than 100% of the incremental growth in digital advertising for the first half of the year. - [LinkedIn launches conversion tracking](https://www.napierb2b.com/2016/11/linkedin-launches-conversion-tracking/): Tracking allows marketers to determine if a user converted after clicking or viewing an ad on LinkedIn, and to identify factors influencing ROI. - [Google releases Micro-Moments Guide](https://www.napierb2b.com/2016/10/google-releases-micro-moments-guide/): With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to Mobile. - [Poor visibility costs digital advertisers in the UK £154 million](https://www.napierb2b.com/2016/10/poor-visibility-costs-digital-advertisers-in-the-uk-154-million/): For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers £154 million. - [PRCA launches the Digital PR and Communications Report 2016](https://www.napierb2b.com/2016/10/prca-launches-the-digital-pr-and-communications-report-2016/): The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report. - [Enginuity Europe plans documentary on wearables](https://www.napierb2b.com/2016/10/enginuity-europe-plans-documentary-on-wearables/): Phil Ling, editor-in-chief of Enginuity Europe is planning a mini-documentary about Wearable Technology that follows the Smart Home documentary. - [Brand storytelling - the GE model](https://www.napierb2b.com/2016/10/brand-storytelling-the-ge-model/): The Science and technology Company: GE have introduced ‘signature stories’ that communicate core strategic information about their firm and its strategy. - [Survey shows B2B and B2C social media are less different than you'd expect](https://www.napierb2b.com/2016/10/survey-differences-b2b-b2c-social-media/): The choice of channels for B2B and B2C social media are very similar: even LinkedIn has less than 10% difference when targeting business and consumers. - [Google introduces Click to Message for AdWords](https://www.napierb2b.com/2016/10/google-introduces-click-to-message-for-adwords/): Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. - [Dickon Ross warns the publishing industry to hold on to their seats](https://www.napierb2b.com/2016/10/dickon-ross-warns-the-publishing-industry-to-hold-on-to-their-seats/): Dickon Ross, warns publishers that, “In terms of disruption, what’s gone before will soon seem like a drop in the ocean. Far greater upheaval awaits us.” - [Aktuelle Technik shakes up editorial team](https://www.napierb2b.com/2016/10/aktuelle-technik-shakes-up-editorial-team/): Congratulations to Eugen Albisser, the new editor-in-chief at Aktuelle Technik and Mirek Spicar as the new editor. We wish them both well in their new roles - [UK H/WExpo and Device Developers Conference announce dates for 2017](https://www.napierb2b.com/2016/10/uk-hwexpo-and-device-developers-conference-announce-dates-for-2017/): The UK’S Device Developer’s Conference will take place at Cambourne on the 26th and 27th April 2017, with focus on embedded systems and realtime software. - [Napier Wins Highly Commended Award at The National Apprentice Awards 2016](https://www.napierb2b.com/2016/10/napier-wins-highly-commended-apprentice-awards-2016/): Napier wins Highly Commended award as SME Newcomer at the National Apprentice Awards 2016 - [EMS-Anbieter.INFO: The new platform for EMS companies](https://www.napierb2b.com/2016/10/ems-anbieter-info-the-new-platform-for-ems-companies/): All-about-TEST has launched its latest website www.ems-anbieter.info. This platform helps electronic companies find suitable manufacturing partners. - [New online editorial assistant at New Electronics](https://www.napierb2b.com/2016/10/new-online-editorial-assistant-at-new-electronics/): New Electronics has strengthened its online team with the appointment of Peggy Lee as online editorial assistant of New Electronics. - [E&T magazines shortlisted for three BSME awards](https://www.napierb2b.com/2016/10/et-magazines-shortlisted-for-three-bsme-awards/): Engineering and Technology magazine has been shortlisted for three BSME awards. We wish everyone involved the best of luck. - [CONECtrónica reaches 200 issues](https://www.napierb2b.com/2016/10/conectronica-reaches-200-issues/): Congratulations to the team at CONECtrónica, who will reach its 200th issue (and their 20th anniversary) this month. - [What the HTML? Our marketing specialist Fiona lifts the lid on learning to code...](https://www.napierb2b.com/2016/09/html-marketing-specialist-fiona-lifts-lid-learning-code/): Learning HTML is a popular skill that many in marketing are trying to get to grips with. In this blog Napier Marketing specialist Fiona tells her story... - [eSAME confirms conference date for 2016](https://www.napierb2b.com/2016/09/esame-confirms-conference-date-for-2016/): The organisers of eSAME, have announced that this year’s conference will be held on 1st December 2016 at Campus SophiaTech in Sophia-Antipolis, France. - [DATE 2017 to include focus on European projects](https://www.napierb2b.com/2016/09/date-2017-to-include-focus-on-european-projects/): the organisers of DATE 2017, have announced that they will again have an extra section of the Proceedings dedicated to European Projects. - [Call for papers: PCIM 2017](https://www.napierb2b.com/2016/09/call-for-papers-pcim-2017/): The organisers of PCIM 2017 have issued a call for papers, and the announcement of young engineer and best paper awards to be won at the conference. - [What does HubSpot’s 'State of Inbound 2016' report tell B2B marketers?](https://www.napierb2b.com/2016/09/hubspots-state-inbound-2016-report-tell-b2b-marketers/): Read our low down on the state of inbound marketing in 2016 and HubSpot’s predictions for the future of inbound marketing in 2017 in the latest Napier blog - [Napier Supports Continued Business Growth with Three New Team Members](https://www.napierb2b.com/2016/09/napier-supports-continued-business-growth-three-new-team-members/): Napier is going from strength to strength with the appointment of three new team members - [Napier shortlisted as a Finalist for South East Employer of The Year in The National Apprenticeship Awards](https://www.napierb2b.com/2016/09/napier-shortlisted-finalist-south-east-employer-year-national-apprenticeship-awards/): Napier is recognised for our work supporting apprentices as we are shortlisted for South East Employer of the year in the National Apprenticeship Awards. - [Wearable developers get their own publication with the launch of WearTechDesign.com](https://www.napierb2b.com/2016/09/marjonmedia-launches-weartechdesign-com/): Marjonmedia (publishers of Softei.com) have launched WearTechDesign.com – a new website specifically created for designers developing wearable devices. - [Power Electronics News gets off to a promising start](https://www.napierb2b.com/2016/09/power-electronics-news-gets-off-to-a-promising-start/): We reported on the recent launch of Power Electronics News, and have just received their initial traffic figures, which offer a show a promising start. - [Enginuity Europe introduces interviews as paid 'Sponsored Content'](https://www.napierb2b.com/2016/09/enginuity-europe-introduces-interviews-as-paid-sponsored-content/): From October Enginuity Europe will be offering native advertising, the only paid content offered will be interviews with client company executives. - [Andrea Gillhuber moves to MM MaschinenMarkt](https://www.napierb2b.com/2016/09/andrea-gillhuber-moves-to-mm-maschinenmarkt/): Andrea Gillhuber has left Elektronik, and has moved to be editor at MM MaschinenMarkt. Her subject areas have been shared around. - [Call for papers: Smart Systems Integration 2017](https://www.napierb2b.com/2016/09/call-for-papers-smart-systems-integration-2017/): The organisers of Smart Systems Integration 2017, which takes place from 8th to 9th March in Cork, Ireland, have issued a call for papers. - [Google to Penalise Companies for Pop-Up Ads](https://www.napierb2b.com/2016/09/google-penalise-companies-pop-ads/): Google will penalise companies that use pop-ups or interstitials on mobile sites. What impact will this have for B2B publishers and advertisers? - [Power Electronics News is Ready to Go](https://www.napierb2b.com/2016/09/power-electronics-news-ready-go/): AspenCore have officially launched their new website, Power Electronics News. It will be managed by the ICC Media team, and edited by Paul O’Shea. - [EIU Magazine partners with Mouser](https://www.napierb2b.com/2016/08/eiu-magazine-partners-with-mouser/): Electronics Industry Update has teamed up with Mouser Electronics in Europe in a sponsorship deal that sees the magazine renamed as Mouser’s EIU Europe. - [Everyone has a book in them…have you?](https://www.napierb2b.com/2016/08/boost-your-pr-coverage/): We love seeing the results of our hard work come to fruition and using PR coverage is a great way to create valuable content for our clients’ customers. - [Google’s Doubleclick launches Programmatic Native Advertising](https://www.napierb2b.com/2016/08/googles-doubleclick-launches-programmatic-native-advertising/): Google have announced that you can run programmatic advertising through Doubleclick on their partner sites. Read our blog to find out more... - [Google announces changes to the AdWords ad format](https://www.napierb2b.com/2016/08/google-announces-changes-adwords-ad-format/): Google is changing the AdWords ad format which will give advertisers more copy to play with, after the ads from the right side disappeared earlier this year - [Weka to publish SPS/IPC/Drives 2016 show daily](https://www.napierb2b.com/2016/08/weka-publish-spsipcdrives-2016-show-daily/): Weka will again publish the official daily for SPS/IPC/Drives in 2016. Content will be generated by Computer&AUTOMATION, Elektronik and Markt&Technik. - [New hires at Elektronik Report](https://www.napierb2b.com/2016/08/new-hires-elektronik-report/): A couple of new members of the team at ELEKTRONIK REPORT. Martin Schmaddebeck is a new addition to the editorial... - [PRINT advertising revenue grows in Germany](https://www.napierb2b.com/2016/08/print-advertising-revenue-grows-germany/): Incredibly, print advertising spend in the German electronics media grew year-on-year in the first half of 2016. Three Weka titles did particularly well. - [Process Industry Informer to run social media masterclass](https://www.napierb2b.com/2016/08/process-industry-informer-to-run-social-media-masterclass/): Process Industry Informer is doing something positive and running a Social Media Masterclass, to make sure engineers no longer ignore social media. - [Fare Elettronica launches new website](https://www.napierb2b.com/2016/08/fare-elettronica-launches-new-website/): Following the recent sale of Fare Elettronica to Consorzio Tecnoimprese, the Italian publication has launched a new website. - [Techwatch to Organise First Dutch RF Conference](https://www.napierb2b.com/2016/08/techwatch-organise-first-dutch-rf-conference/): The first Dutch RF Conference, organised by Techwatch, will take place at Novio Tech Campus in Nijmegen, the Netherlands on 23 November 2016. - [Weka mixing English and Chinese for The Elektronik](https://www.napierb2b.com/2016/08/weka-mixing-english-chinese-elektronik/): Weka will publish a combined English and Chinese title, The Elektronik international, as a special issue on November 2nd 2016, just in time for electronica. - [Aspencore research shows the content that will get engineers to provide contact details](https://www.napierb2b.com/2016/07/aspencore-research-shows-content-will-get-engineers-provide-contact-details/): Aspencore's Supplier Interface Study shows that tactics such as eBooks will generate leads from electronics engineers, while webinars are less popular. - [PCIM Europe 2017 issues call for papers](https://www.napierb2b.com/2016/07/pcim-europe-2017-issues-call-papers/): The organisers of the conference at PCIM Europe, the leading event for power electronics, have issued a call for papers. Deadline is 18 October 2016 - [Congratulations to the winner of the Fitbit Surge](https://www.napierb2b.com/2016/07/congratulations-winner-fitbit-surge/): New of the winner of the Fitbit Surge from our recent research about the European electronics component distribution industry. - [In memory of Tommy Jägermo](https://www.napierb2b.com/2016/07/memory-tommy-jagermo/): Tommy Jägermo was one of the good guys. Losing him, particularly at just 68 years old, makes the industry much poorer. RIP Tommy. - [Over 10,000 people visited PCIM Europe 2016](https://www.napierb2b.com/2016/07/over-10000-people-visited-pcim-europe-2016/): 10,053 people from 67 countries visited PCIM Europe 2016, an increase of 12% on the previous year. This growth show trade shows continue to be important. - [How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update](https://www.napierb2b.com/2016/07/win-facebook-marketingeven-though-reach-referral-traffic-time-low-thanks-new-update/): Facebook has announced another algorithm change which will affect which posts users see in their News Feed. We discuss how this will affect business pages. - [Bits and Chips Smart System Event 2016](https://www.napierb2b.com/2016/07/bits-chips-smart-system-event-2016/): Techwatch are hosting one of the biggest High Tech events held in the Netherlands, the Bits and Chips Smart Systems event on 28th September 2016. - [Redefining UK engineering: why UTCs and businesses must collaborate](https://www.napierb2b.com/2016/07/why-utcs-and-businesses-collaborate/): Devoted to steer 14-18 years olds towards more technical subjects. UTCs provide knowledge and hands-on training they’ll need in today’s UK industry. - [You’ve Won The Customer – Is Your Job as a Marketer Done?](https://www.napierb2b.com/2016/07/youve-won-customer-job-marketer-done/): Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas. - [Congratulations to PowerPulse on reaching 20 Years](https://www.napierb2b.com/2016/07/congratulations-powerpulse-reaching-20-years/): Congratulations to the popular power US-based PowerPulse on 20 years of publication. 1 million emails a month and still going strong! - [ETN offers range of marketing opportunities in Finland](https://www.napierb2b.com/2016/06/etn-offers-range-marketing-opportunities-finland/): ETN now offers native advertising and email list rental, giving electronics marketers even more ways to reach an audience of Finnish engineers. - [Bits and Chips celebrates success of ASML](https://www.napierb2b.com/2016/06/bits-chips-celebrates-milestone/): Bits and Chips' special issue on ASML will be published in December 2016, five years after the first issue devoted to this semiconductor equipment vendor. - [EE Journal warns of the "Media Mafia"](https://www.napierb2b.com/2016/06/ee-journal-warns-media-mafia/): Are B2B companies being bullied by the "Media Mafia"? Read this blog post to find out what's happening and the likely future for the B2B trade press. - [PSDpuzzler Tests the Experts](https://www.napierb2b.com/2016/06/psdpuzzler-tests-experts/): Discover the newest way to challenge yourself within our industry, with Power System Designs online Crossword Puzzle. - [My life as Napier's latest Intern](https://www.napierb2b.com/2016/06/49550/): Hello I'm Hannah and am Napier's latest intern. Read about my plans for my summer placement at Napier. - [AMEC launches new PR measurement framework](https://www.napierb2b.com/2016/06/amec-launches-new-pr-measurement-framework/): The new amec Valid Metrics Framework - what is it, and will it help B2B tech PR professionals plan and execute better campaigns? - [Striking a balance between "owning" and "renting" contacts](https://www.napierb2b.com/2016/06/striking-balance-owning-renting-contacts/): With the rush to build communities and databases, and adoption of marketing automation tools, owning audiences seems good. But sometimes renting is better. - [Mary Meeker's internet trends report 2016 now online](https://www.napierb2b.com/2016/06/mary-meekers-internet-trends-report-2016-now-online/): Find out most about the KPCB internet trends report compiled by Mary Meeker, and how the findings will impact B2B technology marketing campaigns. - [You didn’t believe it would be all over before Euro 2016? ‘EU-US Privacy shield inadequate’ claims data protection watchdog.](https://www.napierb2b.com/2016/06/didnt-believe-euro-2016-eu-us-privacy-shield-inadequate-claims-data-protection-watchdog/): Following on from my earlier post I wanted to provide an update on the state of progress on agreeing the Data Protection Safe Harbour Agreement. - [A new website for Napier in just 4 days!](https://www.napierb2b.com/2016/06/new-website-napier-just-4-days/): Growth Driven Design (GDD) is a new approach to building websites. Read how we used the technique to launch a new website in less than a week. - [Content Marketing Made Easy](https://www.napierb2b.com/2016/06/content-marketing-made-easy/): Content marketing is in and it’s not just a fashionable marketing trend – if done well, it is a strategic approach that can attract, engage and convert. - [Arrow to buy UBM's electronics publications](https://www.napierb2b.com/2016/06/arrow-buy-ubms-electronics-publications/): What does the acquisition of EE Times, EDN and other publications by Arrow mean to electronics industry marketers? Napier explains their point of view. - [Happy 10th Birthday, Bodo's Power Systems](https://www.napierb2b.com/2016/06/happy-10th-birthday-bodos-power-systems/): Bodo Arlt celebrates the 10th Anniversary of the launch of Bodo's Power Systems in June 2016. Read about the publications history. - [Is there still a place for traditional PR?](https://www.napierb2b.com/2016/05/still-place-traditional-pr/): Can traditional PR help towards gaining a sales advantage? Absolutely yes! Read our latest blog post to learn the benefits of using traditional PR. - [Electropages launches Development Kit App for Android](https://www.napierb2b.com/2016/05/electropages-development-kit-app-android/): Electropages continues it's commitment to delivering engineering tools on mobile platforms with the launch of their mobile Dev Kit App on Android. - [The return of What's New In Electronics](https://www.napierb2b.com/2016/05/return-whats-new-electronics/): NEW Events Ltd plans to bring back the What's New in Electronics brand for their show and also as an online portal for electronics news and information. - [PSD offers online purchase option for smaller campaigns](https://www.napierb2b.com/2016/05/psd-offers-online-purchase-option/): Power Systems Design now accepts online payment (credit card or PayPal), and online artwork submission, making smaller campaigns easier to run. - [Fare Elettronica and Firmware sold as Inware exits electronics market](https://www.napierb2b.com/2016/05/fare-elettronica-firmware-sold-inware/): Following the sale of Firmware last year, Fare Elettronica has be purchased by Tecnoimprese as publisher Inware exits the electronics market. - [Inbound Marketing: Europe is Catching Up with America](https://www.napierb2b.com/2016/05/inbound-marketing-europe-catching-america/): HubSpot's State of Inbound 2015 report shows that Inbound Marketing delivers results in Europe, leading to a rapid growth in adoption of the technique. - [PCIM 2016 review - another successful German show](https://www.napierb2b.com/2016/05/pcim-2016-review/): PCIM 2016 increased visitors by more than 10%, with over 10,000 people attending the show. See images and other stats from this successful event. - [Facebook Social Media Report – A Study by Napier on B2B Facebook Marketing](https://www.napierb2b.com/2016/05/facebook-social-media-report-study-napier-b2b-facebook-marketing/): Social advertising is more popular than ever and understanding the options is key to making sure that your social strategy will achieve your objectives. - [New publication, electronics+radio, targets students, hobbyists and makers](https://www.napierb2b.com/2016/05/new-publication-targets-hobbyists-makers/): Ian Poole, the brains behind the successful Radio-Electronics website has just re-launched a sister publication called Electronics+Radio. - [Double Alistair 'trouble' at EPD&T and PBSI](https://www.napierb2b.com/2016/05/double-alistair-trouble-epdt-pbsi/): Alistair Winning, Editor at EPD&T and PBSI has been joined by Alistair Hookway who takes on the role of assistant editor. - [New Editor at Design Products & Applications](https://www.napierb2b.com/2016/05/new-editor-design-products-applications/): Paige West, a well-known name amongst the Napier team, has taken over as Editor at Design Products & Applications after a short term as deputy editor. - [How Native Ads Can Boost Your Digital Advertising Strategy](https://www.napierb2b.com/2016/05/native-ads-can-boost-digital-advertising-strategy/): Marketers can have a tough time deciding what the best options are for their B2B digital advertising. Our latest blog and tip sheet gives you an overview - [Three Key Elements to Creating A Successful Landing Page Form](https://www.napierb2b.com/2016/05/three-key-elements-creating-successful-landing-page-form/): A crucial part of any landing page is the form. In this blog post, find out the 3 key elements that make a successful landing page form that converts. - [Napier Featured in Apprenticeship Service Video](https://www.napierb2b.com/2016/05/napier-featured-apprenticeship-service-video/): Recently the Napier office was visited by a filmaker for the National Apprenticeship service - watch the video to find out more. - [UK Embedded Systems Conference Goes From Strength To Strength](https://www.napierb2b.com/2016/05/uk-embedded-systems-conference-goes-strength-strength/): We are into trade show season now & whether we are supporting our clients or organising our own trips to shows, its clear that B2B shows are thriving. - [The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages](https://www.napierb2b.com/2016/05/2-anatomy-landing-page-best-practises-creating-successful-landing-pages/): Creating a landing page is not just as simple as a page title and a form, there are some key best practises that you must follow, read them on our blog. - [Bodo's Power Systems Partners with New Publication EE Power](https://www.napierb2b.com/2016/05/bodos-power-systems-ee-power/): New digital publication EE Power and its content sharing partnership with Bodo's Power Systems. Learn about this new title for electronics engineers. - [Napier passes PRCA CMS audit again](https://www.napierb2b.com/2016/05/napier-passes-prca-cms-audit/): Napier has again passed the PRCA Communications Management Standard (CMS) audit, showing our processes, policies and systems are world-class. - [IDTechEx Proves Shows Are Still Important](https://www.napierb2b.com/2016/05/idtechex-proves-shows-still-important/): IDTechEx 2016 in Berlin was a great success. Find out how they managed to get so much right and see photos from the event. - [Napier secures HubSpot Partner Certification](https://www.napierb2b.com/2016/05/napier-secures-hubspot-partner-certification/): Napier: HubSpot partner. All our account managers, directors and specialists are Inbound Certified, and the agency now has HubSpot Partner Certification. - [Three Reasons Why You Need to Be Using Landing Pages](https://www.napierb2b.com/2016/05/three-reasons-need-using-landing-pages/): Landing pages are a great tool but there is the misconception that they're complex and expensive...Not so! Read our blog for 3 reasons to use landing pages - [15,000 People Visit SMT Hybrid Packaging 2016](https://www.napierb2b.com/2016/04/15000-people-visit-smt-hybrid-packaging-2016/): The organisers of SMT Hybrid Packaging report that 15,000 people attended this year's event, to see the 420 exhibitors at the show. - [SELEZIONE DI ELETTRONICA is Getting a Bit Bigger](https://www.napierb2b.com/2016/04/selezione-di-elettronica-size/): Starting with the June 2016 issue, SELEZIONE DI ELETTRONICA will be a little larger. Learn what the new specifications will be. - [Understanding the Fundamentals of the Best Inbound Marketing Practices](https://www.napierb2b.com/2016/04/understanding-fundamentals-best-inbound-marketing-practices/): Insights from HubSpot's State of Inbound 2015 report about how the best marketing departments achieve results using Inbound marketing approaches. - [Redefining UK engineering: why the rockstars of the future will need to study STEM](https://www.napierb2b.com/2016/04/rockstars-of-the-future-to-study-stem/): Many of us have engineering backgrounds and, despite our current roles, we know from some first-hand experience how exhilarating a career in STEM can be. - [How to Win an Award Blog Series - 3. Is part of winning an industry award down to luck?](https://www.napierb2b.com/2016/04/win-award-blog-series-3-part-winning-industry-award-luck/): In our latest blog ‘How to Win an Award’ we give you some hints and tricks to maximise your chances of winning that award - it's not just down to luck! - [How to Win an Award Blog Series - 2. How to write a winning awards entry](https://www.napierb2b.com/2016/04/win-award-blog-series-2-write-winning-awards-entry/): Part 2 of our How to Win an Award blog series. In this blog post get tips on how to write the best awards entry to secure a win. - [Napier Appoints Fiona as Marketing Specialist](https://www.napierb2b.com/2016/04/napier-appoints-fiona-marketing-specialist/): Napier are excited to announce that we have appointed Fiona Challen as a marketing specialist, to support the marketing team in a range of areas. - [How to Win an Award Blog Series – 1. Choosing the right awards programme for your business](https://www.napierb2b.com/2016/04/1-win-award-choosing-right-awards-programme-business/): Winning an Industry award adds credibility and set’s you apart from the competition. If you’re submitting an awards entry, read our blog for top tips. - [One step forward to the NEW EU-US Privacy Shield agreement – it’s a marvel or is it?](https://www.napierb2b.com/2016/04/one-step-forward-new-eu-us-privacy-shield-agreement-marvel/): Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015, many have been wondering what will happen. - [Google ditches Flash](https://www.napierb2b.com/2016/04/google-ditches-flash/): Recently Google has announced that they will be converting display network ads from Flash into HTML5. Read our blog to find out how the changes affect you. - [Marketing Automation for a Happier, More Profitable Sales Team](https://www.napierb2b.com/2016/03/marketing-automation-happier-profitable-sales-team/): Marketing Automation can improve this relationship and boost the bottom line, making a happier and more profitable sales team…but how? - [Myth-Busting Marketing Automation - 3 Things You Need To Know](https://www.napierb2b.com/2016/03/myth-busting-marketing-automation-3-things-need-know/): There are still misconceptions about marketing automation. in our latest blog we set the record straight and bust some of the common myths. - [BEEAs Awards 2016 Open For Entries](https://www.napierb2b.com/2016/03/beeas-awards-2016-open-entries/): The BEEAs awards are now open for entries. The BEEAs awards aim to demonstrate and promote the quality of engineering design within the UK. - [5 Key Facts About Marketing Automation for B2B Marketing](https://www.napierb2b.com/2016/03/5-key-facts-marketing-automation-b2b-marketing/): Marketing automation is widely recognised as being a game changer. Here's 5 key facts about how marketing automation can help your business. - [Total Lighting joins the MMG Publishing Family](https://www.napierb2b.com/2016/03/total-lighting-joins-mmg-publishing-family/): Total Lighting Magazine has joined the MMG publishing family, with well-respected Editor, Gill Anderson remaining at the helm. - [Embedded World 2016 in Review: The Biggest Ever Show To Date](https://www.napierb2b.com/2016/03/embedded-world-2016-review-biggest-ever-show-date/): Industry-wide and on a global stage, Embedded World has long been regarded as the number one place to exhibit and visit for embedded system technologies. - [How to move forward with your SEO?](https://www.napierb2b.com/2016/02/how-to-move-forward-with-your-seo/): SEO Success is no longer about just about being found online. Ranking on the first page of the search results is important. But how do you get there? - [A First-Timer’s View of Embedded World 2016](https://www.napierb2b.com/2016/02/first-timers-view-embedded-world-2016/): With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany and what I would make of it. - [Bill Barron joins OpenSystems Media](https://www.napierb2b.com/2016/02/bill-barron-joins-opensystems-media/): Bill Barron has been appointed Strategic Account Manager at OpenSystems Media. We look forward to working with him in his new role. - [How can brands differentiate themselves in the World of IoT?](https://www.napierb2b.com/2016/02/9140/): Connecting devices to the internet is now the norm, how can B2B brands be sure they can deliver and differentiate in the crowded market that is the IoT? - [My next step - moving from Apprentice to Junior Marketing Specialist](https://www.napierb2b.com/2016/01/bryns-next-step-from-apprentice-to-junior-marketing-specialist/): Bryn has been promoted from apprentice to junior marketing specialist and describes his career so far in this blog post. - [Napier Welcomes Kate Thomsen as Executive Assistant](https://www.napierb2b.com/2016/01/napier-welcomes-kate-thomsen-as-executive-assistant/): We are thrilled to welcome Kate Thomsen to the Napier Partnership Team in the role of Executive Assistant to help keep us all organised. - [Three Top Tips for Generating Leads Through Social Media](https://www.napierb2b.com/2016/01/three-top-tips-generating-leads-social-media/): With marketing managers under increasing pressure to generate quality leads for sales, her are our top three tips for generating leads through social media. - [The Biggest European PR Mistakes US Brands Make](https://www.napierb2b.com/2015/12/the-biggest-european-pr-mistakes-us-brands-make/): Understand the European PR landscape and avoid the most common European PR mistakes that international brands make when creating EU specific PR campaigns. - [Preparing your CEO for European Media Interviews](https://www.napierb2b.com/2015/12/preparing-your-ceo-for-european-media-interviews/): Cultural differences across Europe can significantly affect your European PR strategy. Find out what you should expect from European media interviews. - [Four Things to Consider When Doing Technology PR in Europe](https://www.napierb2b.com/2015/12/four-things-to-consider-when-doing-technology-pr-in-europe/): With European growth part of many organisations strategies, here are our four key things to consider when doing technology PR in Europe. - [LinkedIn Groups Just Became Private and More Engaging](https://www.napierb2b.com/2015/12/linkedin-groups-just-got-private-and-more-engaging/): Learn why the move to make LinkedIn Groups private means that this social media platform presents more opportunities for B2B tech marketers. - [Cision enhances its Communications, Social Media and Analytics offerings by Acquiring PR Newswire](https://www.napierb2b.com/2015/12/cision-enhances-communications-social-media-analytics-offerings-acquiring-pr-newswire/): In December 2015 – Cision, a global media intelligence company announced its agreement to acquire PR Newswire, an American based company. - [Elektroniikkalehti rebrands to ETN](https://www.napierb2b.com/2015/12/elektroniikkalehti-rebrands-etn/): Elektroniikkalehti, which covers high tech news and electronics in Finnish, has announced a name change from Elektroniikkalehti to ETN. - [AspenCore acquires ICC Media](https://www.napierb2b.com/2015/12/aspencore-acquires-icc-media/): Aspencore has quietly acquired ICC Media, creating a European publisher in the Arrow media empire and continuing to expand the Arrow publication portfolio. - [Napier Climbs the List in B2B Marketing’s Top Marcomms Agencies and Fastest Growing B2B Agencies League Tables](https://www.napierb2b.com/2015/12/napier-climbs-the-list-in-b2b-marketings-top-marcomms-agencies-and-fastest-growing-b2b-agencies-league-tables/): Napier is named as a B2B Marketing top marcomms agency and a top 20 fastest growing B2B agency, in B2B Marketing's 2015/2016 league tables. - [Call for Papers - E&E Kompendium](https://www.napierb2b.com/2015/12/call-for-papers/): Authors have been invited to submit proposals for the E&E Kompendium 2017, the annual reference book for German electronics engineers. - [New Editor, New Era for CIE Magazine](https://www.napierb2b.com/2015/11/new-editor-new-era-cie-magazine/): Multimedia Journalism graduate Amy Wallington begins her Editorial career at CIE Magazine. Amy takes over editorship from Joe Bush. - [New UK electronics hardware exhibition](https://www.napierb2b.com/2015/11/new-uk-electronics-hardware-exhibition/): Energi Technical has announced a new UK show, H/WExpo, that will run alongside The UK Device Developers' Conference in April 2016 - [Data Protection 'Safe Harbor' Agreement Rejected, January 2016 Datageddon Looms](https://www.napierb2b.com/2015/10/data-protection-safe-harbor-agreement-rejected-january-2016-datageddon-looms/): The European Court of Justice has struck down the data protection Safe Harbor agreement, but negotiators have until January 2016 to reach a new deal. - [Freya Ward Named South East Regional Apprentice of the Year 2015](https://www.napierb2b.com/2015/10/freya-ward-named-south-east-regional-apprentice-of-the-year-2015/): Freya Ward has been named the South East Intermediate Apprentice of the Year 2015, following a successful apprenticeship at B2B PR & marketing agency Napier - [3 Tips for Managing the Changing B2B Buyers Journey](https://www.napierb2b.com/2015/10/3-tips-for-managing-the-changing-b2b-buyers-journey/): Marketers no longer hold all the cards when it comes to B2B buyer research, so here are our 3 top tips for managing the changing B2B buyers journey. - [The Latest B2B Tech Trends to Watch](https://www.napierb2b.com/2015/10/the-latest-b2b-tech-trends-to-watch/): With technology advancing at an unprecedented rate, here are what we perceive to be the three latest B2B tech trends you should be watching. - [The Top 10 Changes in B2B PR Over the Last Decade](https://www.napierb2b.com/2015/10/the-top-10-changes-in-b2b-pr-over-the-last-decade/): While the driver behind effective B2B PR remains the same; strong messaging and quality writing, here are our top 10 changes in B2B PR over the last decade. - [7 Changes in B2B Tech Marketing](https://www.napierb2b.com/2015/10/7-changes-in-b2b-tech-marketing/): With the emergence of digital having shifted the PR and marketing landscape, the following tips summarise the seven biggest changes in B2B tech marketing. - [21 Marketing Tips and Takeaways from Inbound 2015](https://www.napierb2b.com/2015/10/21-marketing-tips-and-takeaways-from-inbound-2015/): Having combed through our notes from Inbound 2015, here are our top 21 marketing tips and takeaways from HubSpot's annual inbound marketing conference. - [Extend Social Media Ad Reach With Twitter Audience Platform](https://www.napierb2b.com/2015/09/extend-social-media-ad-reach-with-twitter-audience-platform/): The Twitter Audience Platform will enable advertisers to create campaigns that deliver ads to users on or off the social media platform. - [Freya Ward Selected as a Finalist for the South East Intermediate Apprentice of the Year Award](https://www.napierb2b.com/2015/08/freya-ward-selected-as-a-finalist-for-the-south-east-intermediate-apprentice-of-the-year-award/): Napier's recent apprentice Freya Ward is selected as a finalist for the South East Intermediate Apprentice of the Year 2015 award - [Napier Continues to Grow the Team With the Appointment of Sophie Thomas as Account Manager](https://www.napierb2b.com/2015/08/napier-continues-to-grow-the-team-with-the-appointment-of-sophie-thomas-as-account-manager/): Due to an expanding client base, Napier continues to grow the team with the appointment of Sophie Thomas as account manager. - [How To Address the Disconnect Between Tech Marketers and IT Buyers](https://www.napierb2b.com/2015/08/how-to-address-the-disconnect-between-tech-marketers-and-it-buyers/): There is a significant disconnect between the types of content IT buyers use, and the types of content tech marketers are investing in. - [Napier Grows the Team with Appointment of Zeenat Turner as Senior Account Manager](https://www.napierb2b.com/2015/08/napier-grows-the-team-with-appointment-of-zeenat-turner/): Napier continues to grow its team with the recent hire of Zeenat Turner as senior account manager. - [LinkedIn Launches Tool to Measure Users’ Professional Brand](https://www.napierb2b.com/2015/08/linkedin-launches-tool-to-measure-users-professional-brand/): LinkedIn's Social Selling Index (SSI), a data-driven score tool, has been released to help companies measure their professional brand. - [Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story](https://www.napierb2b.com/2015/07/abb-drives-motors-brintons-carpets/): Brintons Carpets was delighted with ABB’s products during a recent electric motor upgrade project. We were quick to organise an interview and photoshoot. - [Napier's Recent Apprentice Gets Through First Stage of the National Apprenticeship Awards](https://www.napierb2b.com/2015/07/napiers-recent-apprentice-gets-through-first-stage-of-the-national-apprenticeship-awards/): Napier's recent apprentice Freya Ward, successfully gets through the first stage of the National Apprentice Awards & competes to become a regional finalist. - [6 Lessons in Managing the Media: Email Training Series](https://www.napierb2b.com/2015/07/6-lessons-in-managing-the-media-email-training-series/): Napier’s email training course has been designed to provide guidance on effectively managing the media & meeting editor expectations in a B2B environment. - [Adobe Questions Value of Mobile Visitors as Webmasters Continue to Freak Out Over Google’s Mobilegeddon](https://www.napierb2b.com/2015/07/adobe-questions-value-of-mobile-visitors-as-webmasters-continue-to-freak-out-over-googles-mobilegeddon/): Adobe's Q2 2015 Digital Advertising Report highlights a 10% decrease in traffic for unresponsive sites, following Google's Mobilegeddon algorithm update. - [Half Way There!](https://www.napierb2b.com/2015/07/half-way-there/): Our apprentice Bryn discusses what he has learnt 7 months into his apprenticeship at Napier, and where he is heading in the near future. - [Why Doesn't Anyone Read My Content? A Three-Step Process to Building Audience Insight](https://www.napierb2b.com/2015/07/why-doesnt-anyone-read-my-content-a-three-step-process-to-building-audience-insight/): Napier's article outlines a three-step approach to building audience insight & producing content that grabs attention, as featured in B2B Marketing's Report - [Webinar: Find out how apprenticeships have become a key part of our recruitment strategy](https://www.napierb2b.com/2015/07/webinar-find-out-how-apprenticeships-have-become-a-key-part-of-our-recruitment-strategy/): Watch our webinar to find out why hiring apprentices has been key to our recruitment strategy, and the benefits it has had on Napier and our clients. - [Napier Appoints Recent Apprentice as Marketing Specialist](https://www.napierb2b.com/2015/07/napier-appoints-recent-apprentice-as-marketing-specialist/): Following a successful apprenticeship, Freya Ward has been promoted to marketing specialist, and has joined the team on a permanent basis. - [Filling the STEM gap with the Micro:bit](https://www.napierb2b.com/2015/07/filling-the-stem-gap-with-the-microbit/): The BBC Micro:bit enables today’s students to code, customise and control, spark their creativity and allow them to bring their digital ideas to life. - [Apprentice To Marketing Specialist: Onto The Next Chapter](https://www.napierb2b.com/2015/06/graduating-from-apprentice-to-marketing-specialist-at-napier/): Our Apprentice Freya reflects on the past year at Napier as she enters a new chapter and takes the next step as a Marketing Specialist. - [Napier Accepts Invitation to Present at the FSB Apprenticeship Event](https://www.napierb2b.com/2015/05/napier-accepts-invitation-to-present-at-the-fsbs-apprenticeship-event/): As a supporter of apprenticeships, we were pleased to accept an invitation from the Federation of Small Businesses to present at their recent event. - [Email Rendering on Apple Watch: Are Plain Text Emails the Future?](https://www.napierb2b.com/2015/05/email-rendering-on-apple-watch-are-plain-text-emails-the-future/): With the release of the Apple watch it’s left many email marketers and designers questioning how exactly their emails will display on the 38mm screen. - [Why the ‘ matters](https://www.napierb2b.com/2015/05/why-the-matters/): A reader’s letter to my local newspaper caught my eye this week. A 10-year old girl complained about the incorrect use of an apostrophe in a headline. - [Great B2B Campaigns Need Deep Insight](https://www.napierb2b.com/2015/05/great-b2b-campaigns-need-deep-insight/): Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to help clients acheive their goals. - [Anritsu Appoints Napier to Increase European Presence](https://www.napierb2b.com/2015/05/anritsu-appoints-napier-to-increase-european-presence/): Napier has been selected by Japanese test and measurement solutions manufacturer Anritsu, to increase the company’s presence in the European media. - [Phil Ling Launches Enginuity Europe](https://www.napierb2b.com/2015/04/phil-ling-launches-engineuity-europe/): Popular journalist, Phil Ling, has launched Enginuity Europe , a new publication that will focus on video content to engage engineers. - [B2B Lead Generation Ideas](https://www.napierb2b.com/2015/04/ideas-for-b2b-lead-generation/): Although lead generation can be challenging, the ability to provide qualified opportunities is one of the highest ROI marketing activities. - [What makes customers “click” on email campaigns?](https://www.napierb2b.com/2015/03/what-makes-customers-click-on-email-campaigns/): Email service provider Constant Contact has released new research findings, revealing exactly what it is that makes customers click-through emails. - [Napier Ranked 11th in B2B Marketing's PR Agency League Table](https://www.napierb2b.com/2015/03/napier-ranked-11th-in-b2b-marketings-pr-agency-league-table/): Congratulations to everyone at Napier: after a great year, we’ve been listed at number 11 in B2B Marketing’s Top PR agency league table. - [5 Things B2B Buyers Want from Your Content](https://www.napierb2b.com/2015/03/5-things-b2b-buyers-want-from-your-content/): Content marketing plays a crucial part in nurturing prospects into sales-ready leads. Here are 5 things B2B buyers value & want from your content. - [Napier Grows the Team to Support Expanding Client Base](https://www.napierb2b.com/2015/03/napier-grows-the-team-to-support-expanding-client-base/): Napier has appointed Janice Ashton as senior account manager. Janice has held a number of B2B PR and marketing roles within the technology industry. - [Client Case Study: Interview with an astronaut](https://www.napierb2b.com/2015/03/interview-with-an-astronaut/): A blog about how a recent project at Armitage Communications was designed to encourage delegates to attend a secure networks conference. - [Evaluating PR Campaigns](https://www.napierb2b.com/2015/03/evaluating-pr-campaigns/): Our SlideShare presentation highlights the different approaches you can use to evaluate PR campaigns to demonstrate their impact. - [Experiencing the other side of Napier: Life as a Napier Intern](https://www.napierb2b.com/2015/03/experiencing-the-other-side-of-napier-life-as-a-napier-intern/): Our latest Intern discusses her life as a Napier intern so far, and the tasks she has completed to support the Napier team. - [My First Three Months as a Napier Apprentice](https://www.napierb2b.com/2015/02/my-first-three-months-as-a-napier-apprentice/): It’s crazy to think that I’ve now been at Napier for a quarter of a year! How quickly the time goes, It seems just the other day I was brand new. - [Arrow buys Hearst Electronics Group: are distributors the future for publications?](https://www.napierb2b.com/2015/02/arrow-buys-hearst-electronics-group-are-distributors-the-future-for-publications/): What does the acquistion of Hearst's electronics titles by Arrow mean for the industry? It could be an interesting model for electronics publications. - [You Should Be Sending More Email Campaigns](https://www.napierb2b.com/2015/02/you-should-be-sending-more-email-campaigns/): Research suggests that sending more email campaigns generates better results. Companies sending 16 to 30 campaigns per month had best open and click rates. - [Understanding the B2B Buying Landscape: Infographic](https://www.napierb2b.com/2015/01/understanding-the-b2b-buying-landscape-infographic/): B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve, marketers need to truly understand their consumers. - [Dr. Dobbs to close. Is this the end of the (B2B publishing) world?](https://www.napierb2b.com/2014/12/dr-dobbs-to-close-is-this-the-end-of-the-b2b-publishing-world/): I shouldn’t be shocked by publications closing: there have been so many good titles fall by the wayside recently. But... - [B2B Marketing Trends: What to Expect in 2015](https://www.napierb2b.com/2014/12/b2b-marketing-trends-what-to-expect-in-2015/): It barely feels like a year has passed since we last thought about what the new one will bring, but... - [Legal exams, direct marketing & mint matchmakers](https://www.napierb2b.com/2014/12/legal-exams-direct-marketing-mint-matchmakers/): Great news, I passed my Unit 2 exam! Unit 2 was based on Legal, Regulatory and ethical requirements in marketing.... - [Our new apprentice - Bryn](https://www.napierb2b.com/2014/12/our-new-apprentice-bryn/): Hi, I’m Bryn Rainford. I’m Napier’s newest recruit and second apprentice, joining the company on 8th December. I wanted to... - [ABB Case Study: No detail too small....](https://www.napierb2b.com/2014/11/no-detail-too-small/): As part of ABB’s recent Capital Markets Day event, journalists from around the world came to London to find out more about the company’s ambitions. - [Returning to Napier for round 2…](https://www.napierb2b.com/2014/11/returning-to-napier-for-round-2/): Hi, I’m Chloe Attwood, now a third year student at Southampton Solent University studying BA (Hons) Public Relations and Communication.... - [Complex tea rounds, 32-bit microcontrollers & meticulous research: life as Napier’s first apprentice](https://www.napierb2b.com/2014/10/complex-tea-rounds-32-bit-microcontrollers-meticulous-research-life-as-napiers-first-apprentice/): Where have the last 3 months gone? Coming from a consumer background with very little knowledge of B2B marketing has... - [PCIM South America 2014 attracts around 300 experts](https://www.napierb2b.com/2014/10/pcim-south-america-2014-attracts-around-300-experts/): Around 300 specialists attended PCIM South America from 14 – 15 October 2014 in São Paulo, Brazil, to find out... - [EMC Live 2014](https://www.napierb2b.com/2014/10/emc-live-2014/): EMC LIVE is a brand new, online three day event hosted by Interference Technology. Featuring practical information and topics, this... - [Napier wins Imagination Technologies campaign](https://www.napierb2b.com/2014/10/napier-wins-imagination-technologies-campaign/): Napier is delighted to announce our newest client Imagination Technologies. Imagination is a British company and is one of the... - [Google introduces four new mobile-focused display ad formats: what advertisers need to know](https://www.napierb2b.com/2014/09/google-introduces-four-new-mobile-focused-display-ad-formats-what-advertisers-need-to-know/): Google has recently unveiled four new mobile-focused display ad formats, across the Google Display Network, AdMob Network and DoubleClick. With... - [The top factors determining Google search ranking in 2014?](https://www.napierb2b.com/2014/09/the-top-factors-determining-google-search-ranking-in-2014/): To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages, according to... - [Optimise your Twitter – 10 Tips On How To Gain and Keep Followers](https://www.napierb2b.com/2014/09/optimise-your-twitter/): A straightforward indication of the success of your Twitter communications strategy begins with examining the number of followers you have. - [A courtship with content](https://www.napierb2b.com/2014/09/a-courtship-with-content/): There are many ways in which using content to win new customers is like trying to find a romantic partner - stand out from the crowd and attract people. - [Introducing the new electronics Spanish magazine](https://www.napierb2b.com/2014/09/introducing-the-new-electronics-spanish-magazine/): Nueva Electrónica, a restyled monthly magazine has released their first edition that provides innovative information and projects on various aspects... - [Facebook’s click-bait crackdown: implications for marketers](https://www.napierb2b.com/2014/08/facebooks-click-bait-crackdown-implications-for-marketers/): Facebook has announced adjustments to the way in which users see articles on its site, reducing stories with click-bait headlines... - [National Electronics Week and Vehicle Electronics Magazine](https://www.napierb2b.com/2014/08/national-electronics-week-and-vehicle-electronics-magazine/): Vehicle Electronics Magazine has joined as a partner at National Electronics Week and will be providing a conference within the... - [PSD launches German language multimedia content](https://www.napierb2b.com/2014/08/psd-launches-german-language-multimedia-content/): Power System Design (PSD) has launched some online content in German language. This section of the site will be populated... - [Twitter launches performance-based tool aimed at SMBs: Possible implications for B2B publishers?](https://www.napierb2b.com/2014/08/twitter-launches-performance-based-tool-aimed-at-smbs-possible-implications-for-b2b-publishers/): The 140-character social network has rolled out a new pricing model for marketing campaigns, designed specifically for SMBs, allowing advertisers... - [Napier launches marketing apprenticeship programme](https://www.napierb2b.com/2014/08/napier-launches-marketing-apprenticeship-programme/): Napier continues to grow the team with their recent appointment of Freya Ward as the company’s first marketing apprentice. The... - [SciVisum Appoints Napier to Drive Brand Awareness](https://www.napierb2b.com/2014/08/scivisum-appoints-napier-to-drive-brand-awareness/): Website performance monitoring and app testing service provider SciVisum, has appointed Napier to drive the company’s brand awareness across the... - [Use LinkedIn’s new enterprise sales tool for social selling](https://www.napierb2b.com/2014/08/use-linkedins-new-enterprise-sales-tool-for-social-selling/): I’m sure that the vast majority of B2B marketers will, at the very least, acknowledge the value of LinkedIn for... - [Embedded Masterclass returns to NEC in 2014](https://www.napierb2b.com/2014/08/embedded-masterclass-returns-to-nec-in-2014/): After joining forces with National Electronics Week 2014, Embedded Masterclass will return to the NEC with National Electronics Week 2015... - [Are technology journalists facing extinction?](https://www.napierb2b.com/2014/07/are-technology-journalists-facing-extinction/): Dave Lee, Technology reporter for the BBC, recently wrote a blog post named “Technology journalists are facing extinction”. Throughout the... - [LinkedIn slashes referral traffic to publishers](https://www.napierb2b.com/2014/07/linkedin-slashes-referral-traffic-to-publishers/): LinkedIn risks alienating top publishers in the world of business news, some of whom used to rely on the social... - [Call for papers – Smart Systems Integration 2015](https://www.napierb2b.com/2014/07/call-for-papers-smart-systems-integration-2015/): The organisers of Smart Systems Integration (SSI) 2015, which will be held in Copenhagen, Denmark from 11th to 12th March... - [Weka to publish official show daily for SPS IPC Drives 2014](https://www.napierb2b.com/2014/07/weka-to-publish-official-show-daily-for-sps-ipc-drives-2014/): The official show daily for SPS IPC Drives will be published by the editorial teams from Weka titles Computer&AUTOMATION, Elektronik... - [Elektronik automotive to stage two events on 24 September 2014](https://www.napierb2b.com/2014/07/elektronik-automotive-to-stage-two-events-on-24-september-2014/): On 24th September 2014, Elektronik automotive will stage two parallel congresses at the Landshut University in Germany: the Wiring Harness... - [Elektra Awards 2014 deadline slips to 11th July](https://www.napierb2b.com/2014/06/elektra-awards-2014-deadline-slips-to-11th-july/): Nice to see some consistency – the traditional extension of the Elektra Awards deadline means that this year you don’t... - [IET to close Flipside](https://www.napierb2b.com/2014/06/iet-to-close-flipside/): Sadly the IET has decided to close its magazine for teenagers, Flipside. The last issue will be out in early... - [Danish title redesigns to provide more options for advertisers](https://www.napierb2b.com/2014/06/danish-title-redesigns-to-provide-more-options-for-advertisers/): Danish title Elektronik & Data *www. elek-data. dk) has redesigned it’s online presence, providing more opportunities for advertisers. Banner sizes... - [NEW to continue collaboration with PXI Show in 2015](https://www.napierb2b.com/2014/06/new-to-continue-collaboration-with-pxi-show-in-2015/): Good news for anyone who is interested in test and instrumentation: the PXI Show confirmed today that it will again... - [Get a space flight by contributing to open source](https://www.napierb2b.com/2014/06/get-a-space-flight-by-contributing-to-open-source/): OK, I have to admit that this is a pretty cool prize. The Hackaday Prize will give one lucky engineer... - [Our magazine about B2B marketing](https://www.napierb2b.com/2014/06/our-magazine-about-b2b-marketing/): Like many people I love Flipboard. I’ve been curating a magazine on the platform for some time, and have steadily... - [Digital disruption ahead for publishers](https://www.napierb2b.com/2014/06/digital-disruption-ahead-for-publishers/): Traditional news outlets are facing a new wave of disruption as the digital revolution sweeps on. According to the third... - [The effect of Google’s Panda 4.0 on PR professionals](https://www.napierb2b.com/2014/06/the-effect-of-googles-panda-4-0-on-pr-professionals/): Top newswires lost between 60% to 85% of their SEO visibility overnight With their recent series of search algorithm updates,... - [How to increase the ROI of retargeting campaigns](https://www.napierb2b.com/2014/06/how-to-increase-the-roi-of-retargeting-campaigns/): 98% of users don’t convert on their first visit Despite the once common misconception that retargeting was best left for... - [Device Developers' Conference shows small events can grow](https://www.napierb2b.com/2014/06/device-developers-conference-shows-small-events-can-grow/): The organisers of the Device Developers’ Conference have announced that more than 280 engineers, computer scientists and developers attended the... - [Bits&Chips to launch new show in 2014: Smart Systems](https://www.napierb2b.com/2014/06/bitschips-to-launch-new-show-in-2014-smart-systems/): Bits&Chips have launched a new show, Smart Systems, with the aim of “Connecting professionals in connected devices – from microsystems... - [Marcus Plantenberg appointed by PSD as sales director for DACH](https://www.napierb2b.com/2014/06/marcus-plantenberg-appointed-by-psd-as-sales-director-for-dach/): Marcus Plantenberg has joined Power Systems Design (PSD) as Sales Director for Germany, Austria, and Switzerland (DACH). this is a... - [Call for papers - DATE 2015](https://www.napierb2b.com/2014/06/call-for-papers-date-2015/): The organisers of DATE 2015, which will take place from 9th to 13th March 2015 at Alpexpo in Grenoble, France,... - [European Court of Justice makes browsing the internet legal](https://www.napierb2b.com/2014/06/european-court-of-justice-makes-browsing-the-internet-legal/): In a decision laced with a surprising amount of common sense, the European Court of Justice (ECJ) has ruled that... - [EDN launches tablet edition](https://www.napierb2b.com/2014/06/edn-launches-tablet-edition/): EDN has launched a tablet edition of the publication. Whilst many consumer publications have successfully adopted tablet formats, publications for... - [Subcon invests in quality](https://www.napierb2b.com/2014/06/subcon-invests-in-quality/): I was pleased to see that Centaur has decided to invest in the Subcon show, and that the results of... - [Napier Grows the Team with Two New Hires](https://www.napierb2b.com/2014/06/napier-grows-the-team-with-two-new-hires/): Napier continues to expand its team by appointing Mike Flower as senior account manager and Chloe Attwood as a PR... - [Mary Meeker internet trends report 2014 published](https://www.napierb2b.com/2014/06/mary-meeker-internet-trends-report-2014-published/): One of the best ways to understand how the internet is developing is to read Mary Meeker’s Internet Trends report.... - [There's an app for that!](https://www.napierb2b.com/2014/05/theres-an-app-for-that/): It’s interesting to see how B2B publishers are taking advantage of tablets to distribute their content. Recently I’ve looked at... - [British Engineering Excellence Awards (beea) 2014 open for entries](https://www.napierb2b.com/2014/05/british-engineering-excellence-awards-beea-2014-open-for-entries/): The British Engineering Excellence Awards (beeas) are now open for entries. The categories for 2014 are: Consultancy of the year... - [Data protection legislation causing uncertainty for businesses](https://www.napierb2b.com/2014/05/data-protection-legislation-causing-uncertainty-for-businesses/): After all these years talking about data protection, you’d have thought that there would be a clear consensus of how... - [New advertising contact at Beam Verlag](https://www.napierb2b.com/2014/05/new-advertising-contact-at-beam-verlag/): Myrjam Weide has taken over the advertising role at Beam Verlag, publishers of titles including HF Praxis, PC + Industrie,... - [Are we going to swap impressions for hours when buying online ads?](https://www.napierb2b.com/2014/05/are-we-going-to-swap-impressions-for-hours-when-buying-online-ads/): Buying online adverts by impression is a tricky business. In fact, the IAB has only recently defined what “impression” should... - [Google Panda 4.0 rollout](https://www.napierb2b.com/2014/05/google-panda-4-0-rollout/): Over the last few days, Google has been rolling out version 4. 0 of the Panda algorithm. The Panda algorithm... - [Another successful PCIM Europe](https://www.napierb2b.com/2014/05/another-successful-pcim-europe/): The organisers of PCIM 2014 have reported a slight increase in visitor numbers, with 8006 people attending the show. The... - [New electronics account manager at Huson Media](https://www.napierb2b.com/2014/05/new-electronics-account-manager-at-huson-media/): Congratulations to James Rhoades-Brown, who has been named the new Account Manager for the electronics portfolio at Huson Media in... - [Elektra Awards 2014 open for entries](https://www.napierb2b.com/2014/05/elektra-awards-2014-open-for-entries/): The Elektra Awards 2014 are now open for entries, which must be in by Friday 27th June (although these awards... - [New editor for productronic](https://www.napierb2b.com/2014/05/new-editor-for-productronic/): Congratulations to Marisa Robles-Consee, who has been named the new editor of productronic. With several years of working at Markt&Technik,... - [LinkedIn tools to support content marketing campaigns](https://www.napierb2b.com/2014/05/linkedin-tools-to-support-content-marketing-campaigns/): LinkedIn recently launched a couple of tools – the Content Marketing Score and Trending Content. Trending Content aims to help... - [National Electronics Week to return to annual schedule](https://www.napierb2b.com/2014/05/national-electronics-week-to-return-to-annual-schedule/): The organisers of National Electronics Week (NEW) reported that this year’s event attracted 4,300 unique visitors over the 3 days... - [Negative SEO](https://www.napierb2b.com/2014/05/negative-seo/): Recently I’ve been asked “what is negative SEO” by a couple of clients, so thought it would be worth posting... - [New publication for the Russian market](https://www.napierb2b.com/2014/05/new-publication-for-the-russian-market/): TIMGlobal Media (formerly Thomas Industrial Media), publishers of IEN Europe and several other great titles, are launching a Russian publication.... - [Elektroniktidningen to handle advertising direct](https://www.napierb2b.com/2014/05/elektroniktidningen-to-handle-advertising-direct/): From 1st June 2014 Elektroniktidningen will deal directly with advertising enquiries, rather than using Huson Media. The advertising contact will... - [Security remains a hot topic as 15000 visitors attend Infosecurity Europe 2014](https://www.napierb2b.com/2014/05/security-remains-a-hot-topic-as-15000-visitors-attend-infosecurity-europe-2014/): The Infosecurity Europe 2014 show closed on 1st May, having attracted 15,253 (pre ABC Audit) industry professionals from 73 countries,... - [Interference Technology to run online event](https://www.napierb2b.com/2014/05/interference-technology-to-run-online-event/): Interference Technology, has announced that they will run EMC Live, a virtual event, from 14th to 16th October 2014. The... - [New guidance on blogging for UK-based campaigns](https://www.napierb2b.com/2014/04/new-guidance-on-blogging-for-uk-based-campaigns/): The Committee of Advertising Practice (CAP) has published new guidelines for bloggers, explaining what is acceptable under regulations that prevent... - [Google to encrypt keyword data for paid clicks](https://www.napierb2b.com/2014/04/google-to-encrypt-keyword-data-for-paid-clicks/): A couple of years ago, Google started “hiding” the keywords used when someone visited your website as the result of... - [Napier named as finalist in UK Digital Experience Awards 2014](https://www.napierb2b.com/2014/04/napier-named-as-finalist-in-uk-digital-experience-awards-2014/): Congratulations to the whole team at Napier – we’ve just been named as a finalist in the UK Digital Experience... - [Bits&Chips Smart Systems 2014](https://www.napierb2b.com/2014/04/bitschips-smart-systems-2014/): On 19 and 20 November 2014 the first edition of the exhibition and conference Bits&Chips Smart Systems will take place.... - [Germany implements EU cookie laws, but finds the "hardly enforceable"](https://www.napierb2b.com/2014/04/germany-implements-eu-cookie-laws-but-finds-the-hardly-enforceable/): It’s hard enough to comply with data protection legislation across Europe, and this situation is made worse by the complexity... - [Why did B2B publishers fail to create the next generation of online content?](https://www.napierb2b.com/2014/04/why-did-b2b-publishers-fail-to-create-the-next-generation-of-online-content/): There’s a refreshingly honest interview with Frank Anton, vice chairman of US publisher Hanley Wood on journalism. co. uk, where... - [Want to market a distributor? Just ask a five-year-old](https://www.napierb2b.com/2014/04/want-to-market-a-distributor-just-ask-a-five-year-old/): Arrow has taken an interesting approach in its latest videos that try to offer a 5-year-old’s take on the Arrow... - [ASA rules against native advertising](https://www.napierb2b.com/2014/04/asa-rules-against-native-advertising/): Native advertising is all the rage: if you can make an advert look like editorial, then it will be so... - [Reliable Software Developers' Conference confirms dates](https://www.napierb2b.com/2014/03/reliable-software-developers-conference-confirms-dates/): The dates and locations for the Reliable Software Developers’ Conference 2014 have been confirmed as: Bristol (20th May) Cambridge (22nd... - [IET Innovation Awards 2014 open for entries](https://www.napierb2b.com/2014/03/iet-innovation-awards-open-for-entries-2/): The IET Innovation awards 2014 are now open for entries. This year a manufacturing Technology has been added, making the... - [The importance of insight for B2B tech PR campaigns](https://www.napierb2b.com/2014/03/the-importance-of-insight-for-b2b-tech-pr-campaigns/): A couple of months ago, PR Week published an article written by Mike about the importance of insight in campaigns.... - [Joost Backus](https://www.napierb2b.com/2014/03/joost-backus/): I was sorry to hear that Joost Backus of Bits&Chips has sadly passed away. He’d helped to grow the publication... - [PCIM organisers optimistic](https://www.napierb2b.com/2014/03/pcim-organisers-optimistic/): The organisers of PCIM are optimistic that this year’s show will be better than ever. They’ve announced that there are... - [Forget royalty-free, Getty Images opts for simply free](https://www.napierb2b.com/2014/03/forget-royalty-free-getty-images-opts-for-simply-free/): In a very interesting move, Getty Images has decided that threatening small organisations that use its copyright images without payment... - [How useful are Alexa rankings?](https://www.napierb2b.com/2014/03/how-useful-are-alexa-rankings/): The students I teach at Solent University seem to believe that Alexa is a reliable and trustworthy source of traffic... - [Great video content?](https://www.napierb2b.com/2014/03/great-video-content/): We recently posted some thoughts about the most effective videos for our industry, written by Ian Poole of Radio-Electronics. com.... - [Successful Start to 2014 for Napier with 3 New Client Wins](https://www.napierb2b.com/2014/03/successful-start-to-2014-for-napier-with-3-new-client-wins/): Napier continues to grow as a successful B2B PR & marketing agency, with 3 recent client wins – Testo Limited,... - [Facebook competes for B2B marketing spending](https://www.napierb2b.com/2014/02/facebook-competes-for-b2b-marketing-spending/): In a move that will see them compete more directly with LinkedIn, Facebook has upped its game by allowing advertisers... - [Gmail Adds Unsubscribe Button: Implications for Marketers](https://www.napierb2b.com/2014/02/gmail-adds-unsubscribe-button-implications-for-marketers/): Google has rocked the marketing world once again by adding a more prominent “unsubscribe” feature to Gmail. The button will... - [Linking to free content is legal in Europe!](https://www.napierb2b.com/2014/02/linking-to-free-content-is-legal-in-europe/): You may have thought it was obviously true, but the legality of linking to other people’s content on the Internet... - [What makes a successful video?](https://www.napierb2b.com/2014/02/what-makes-a-successful-video/): Video is increasingly important for B2B Technology publications, so I was delighted when Ian Poole or Radio-Electronics. com was kind... - [B2B marketing trends: what to expect in 2014](https://www.napierb2b.com/2014/02/b2b-marketing-trends-what-to-expect-in-2014/): Do you wonder what changes we’ll see to the way people do marketing this year? We’ve put together a slideshow... - [OpenSystems media launches co-sponsored e-magazines](https://www.napierb2b.com/2014/02/opensystems-media-launches-co-sponsored-e-magazines/): OpenSystems Media has launched a series of “Co-Sponsored E-mags”, which are designed primarily for lead generation. Initially these publications will... - [Selezione di Elettronica purchased by New Business Media](https://www.napierb2b.com/2014/02/selezione-di-elettronica-purchased-by-new-business-media/): On 1st February 2014 the Business Media division of Il Sole 24 ORE Group, which publishes Selezione di Elettronica amongst... - [Recent PR graduate joins Napier as marketing specialist](https://www.napierb2b.com/2014/02/recent-pr-graduate-joins-napier-as-marketing-specialist/): Napier continues to expand its team by appointing Diana Abu-Zuaiter as marketing specialist. Diana, a recent PR graduate from Southampton... - [Youtube: no cheating allowed!](https://www.napierb2b.com/2014/02/youtube-no-cheating-allowed/): It’s a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the... - [IAB gives advice for post-cookie world](https://www.napierb2b.com/2014/02/iab-gives-advice-for-post-cookie-world/): The IAB has released a white paper titled ‘Privacy and Tracking in a Post-Cookie World’. The white paper highlights the... - [The top 5 IT industry trends for 2014](https://www.napierb2b.com/2014/02/the-top-5-it-industry-trends-for-2014/): Whilst we are well into the New Year, it’s still earlier enough to consider the trends that will drive our... - [Weka MEDIA SUMMIT 2014 to be held during embedded world](https://www.napierb2b.com/2014/02/weka-media-summit-2014-to-be-held-during-embedded-world/): The 8th Weka MEDIA SUMMIT will be held on 26th February during embedded world. The keynote, discussing 10 great trends... - [It's still all about getting printed magazines in the post!](https://www.napierb2b.com/2014/01/its-still-all-about-getting-printed-magazines-in-the-post/): OK, we’re a long way from the days when your marketing campaigns relied on printed magazines being posted out to... - [Contribute to the E&E Compendium](https://www.napierb2b.com/2014/01/contribute-to-the-ee-compendium/): The E&E Kompendium 2015, the German electronics industry’s equivalent of the Beano annual (email me for an explanation if you... - [Mark Allen Group acquires Findlay Media](https://www.napierb2b.com/2014/01/mark-allen-group-acquires-findlay-media/): The Mark Allen Group (MAG) has announced they will acquire Findlay Media Limited (FML), subject to due diligence, with the... - [PXI Show to co-locate with NEW in 2014](https://www.napierb2b.com/2013/12/pxi-show-to-co-locate-with-new-in-2014/): The organisers of the PXI Show have announced that the event will co-locate with National Electronics Week at the NEC... - [I just want to spend some money!](https://www.napierb2b.com/2013/12/i-just-want-to-spend-some-money/): Popular journalist and part-time PR, Dick Selwood, sent me a note describing his frustrations when trying to find out information... - [ecsn is offical Overall Sponsor of ES Live 2014](https://www.napierb2b.com/2013/12/ecsn-is-offical-overall-sponsor-of-es-live-2014/): The electronic components supply network (ecsn) has been announced as the official Overall Sponsor of ESLive 2014. It’s great to... - [Top 3 Marketing Trends of 2014](https://www.napierb2b.com/2013/12/top-3-marketing-trends-of-2014/): 52% of executives view business related videos on YouTube every week With 2014 drawing to a close, you can most... - [UK conference addresses high reliability system software developers](https://www.napierb2b.com/2013/12/uk-conference-addresses-high-reliability-system-software-developers/): The Reliable Software Developers’ Conference (RSD Conference) is a new event aimed at developers working on safety critical and other... - [New publication launched at productronica](https://www.napierb2b.com/2013/12/new-publication-launched-at-productronica/): At productronica, a new publication smttoday was launched, serving both the US and European electronics industry. As well as a... - [Are you paying for adverts that your audience never sees?](https://www.napierb2b.com/2013/12/are-you-paying-for-adverts-that-your-audience-never-sees/): There are two million sites in the Google Display Network Google has announced that advertisers using the display network will... - [All I want for Christmas is print...](https://www.napierb2b.com/2013/12/all-i-want-for-christmas-is-print/): Power Systems Design North America (PSDNA) will increase its print frequency from six issues a year to 10, matching the... - [Two promotions and an addition to the team](https://www.napierb2b.com/2013/12/two-promotions-and-an-addition-to-the-team/): Some exciting news about the Napier team: we’ve promoted Debbie Norton from senior account manager from her recent role as... - [5000 visitors to Electronics For You Expo Western India](https://www.napierb2b.com/2013/12/5000-visitors-to-electronics-for-you-expo-western-india/): It’s good to see shows being successful, and the EFY Expo Western India, which was held in Mumbai on the... - [twitter launches Promoted Tweets for retargeting campaigns](https://www.napierb2b.com/2013/12/twitter-launches-promoted-tweets-for-retargeting-campaigns/): twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand’s website. The remarketing... - [CIPR launches best practice guide for social media campaigns](https://www.napierb2b.com/2013/12/cipr-launches-best-practice-guide-for-social-media-campaigns/): The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney... - [AdvancedManufacturing.co.uk launches](https://www.napierb2b.com/2013/12/advancedmanufacturing-co-uk-launches/): Centaur Publications has launched a new website, AdvancedManufacturing. co. uk, which provides news for the advanced manufacturing industry. Topics include... - [Opportunities for guest bloggers at OpenSystems Media](https://www.napierb2b.com/2013/12/opportunities-for-guest-bloggers-at-opensystems-media/): It’s interesting to see how different publishers are trying to encourage greater engagement from readers – particularly those who are... - [Electrical Sourcing appoints Executive Editor](https://www.napierb2b.com/2013/12/electrical-sourcing-appoints-executive-editor/): MMG has appointed Caroline Hayes as executive editor of the Electrical Sourcing print edition, which will be published alternate months,... - [Weka to publish show daily for embedded world](https://www.napierb2b.com/2013/12/weka-to-publish-show-daily-for-embedded-world/): Weka will again publish the show daily for Embedded World in 2014. Whilst this is a long-standing arrangement, it’s still... - [Microchip wins another Elektra Award](https://www.napierb2b.com/2013/12/microchip-wins-another-elektra-award/): Congratulations to our client, Microchip, who won the Analogue Semiconductor Product of the Year at the Elektra Awards 2014. It’s... - [National Electronics Week to return to the NEC in 2014](https://www.napierb2b.com/2013/12/national-electronics-week-to-return-to-the-nec-in-2014/): It’s nice to see that National Electronics Week will be back in Birmingham in 2014. The event will take place... - [Weka launches online guide to advertising formats](https://www.napierb2b.com/2013/12/weka-launches-online-guide-to-advertising-formats/): It can be very hard to remember which advertising formats are available for every publication in the European electronics media.... - [E&E International reaches 65,000 readers](https://www.napierb2b.com/2013/11/ee-international-reaches-65000-readers/): Whilst the value of local publications can’t be underestimated, there is a strong demand for international electronics publications that offer... - [Website relaunch in Hungary](https://www.napierb2b.com/2013/11/website-relaunch-in-hungary/): It is sometimes said that the online opportunities are limited in Eastern Europe, with publishers focusing more on print titles,... - [Engineering and Technology journalist wins BT award](https://www.napierb2b.com/2013/11/engineering-and-technology-journalist-wins-bt-award/): Congratulations to Engineering & Technology’s Aasha Bodhani, who won the Best Overall Feature Article of the Year in the BT... - [New online title covers development tools and kits](https://www.napierb2b.com/2013/11/new-online-title-covers-development-tools-and-kits/): Devkit Magazine is a new online title from UK media company Webcomm. Edited by experienced journalist Jon Barrett, this new... - [Record number of paper submissions for DATE2014](https://www.napierb2b.com/2013/11/record-number-of-paper-submissions-for-date2014/): DATE continues to go from strength to strength, announcing they received 1,090 paper submissions, an increase of 8% from the... - [Device Developers' Conference will visit Scotland in 2014](https://www.napierb2b.com/2013/11/device-developers-conference-will-visit-scotland-in-2014-2/): The organisers of the UK Device Developers’ Conference have announced four dates and four locations for next year’s event, adding... - [Radio-electronics to launch white papers section](https://www.napierb2b.com/2013/11/radio-electronics-to-launch-white-papers-section/): Radio-electronics. com plans to launch a section on their website for downloadable white papers. Editor and publisher, Ian Poole, tells... - [New online automotive publication](https://www.napierb2b.com/2013/11/new-online-automotive-publication/): Popular journalist, Steve Rogerson, has launched a new online title called Vehicle Electronics. This is a great move, and replaces... - [Number eight in B2B Marketing's PR agency league tables](https://www.napierb2b.com/2013/11/number-eight-in-b2b-marketings-pr-agency-league-tables/): Congratulations to everyone at Napier: we’ve just been listed at number eight in B2B Marketing’s 2013 PR agency league table.... - [Short content is better in B2B](https://www.napierb2b.com/2013/11/short-content-is-better-in-b2b/): 70% of buyers say written B2B content such as whitepapers and case studies should be under five pages. there’s an... - [productronica sees rise in international visitors](https://www.napierb2b.com/2013/11/productronica-sees-rise-in-international-visitors/): The organisers of productronica 2014 have announced that about 38,000 visitors from 83 countries attended the event. This is a... - [Google ad-placing service announces deal with Facebook](https://www.napierb2b.com/2013/10/google-ad-placing-service-announces-deal-with-facebook/): Facebook’s market share of ad-revenue anticipated to see three-fold increase Facebook has well and truly taken a U-turn, with Google’s... - [Electronics Design Show attracts 1000 visitors](https://www.napierb2b.com/2013/10/electronics-design-show-attracts-1000-visitors/): The first Electronics Design Show, which took place alongside the Engineering Design Show and Engineering Materials Live! in Coventry’s Ricoh... - [Napier wins five BestFor PR awards](https://www.napierb2b.com/2013/10/napier-wins-five-bestfor-pr-awards/): The efforts of the whole Napier team have been recognised by in the BestFor PR awards 2013. We’ve won two... - [MMG appoints new editorial assistant and increases frequency in USA](https://www.napierb2b.com/2013/10/mmg-appoints-new-editorial-assistant-and-increases-frequency-in-usa/): Natalie Freeman has been appointed editorial assistant for Electrical Sourcing, and will work on the title from launch. Congratulations to... - [Mike takes up a PR lecturing post](https://www.napierb2b.com/2013/10/mike-takes-up-a-pr-lecturing-post/): Mike Maynard, Managing Director of Napier Partnership Ltd, an integrated B2B Technology agency, has been appointed as an associate lecturer... - [BEST gets a new editor](https://www.napierb2b.com/2013/09/best-gets-a-new-editor/): Tim Probert has taken over from Gerry Woolf as Editor of Batteries & Energy Storage Technology (BEST) magazine. Gerry isn’t... - [Understanding the B2B Buyers’ Journey: Infographic](https://www.napierb2b.com/2013/09/understanding-the-b2b-buyers-journey-infographic/): 72% of buyers will visit Google three times during their buyer journey The “buyer’s journey” is something that is constantly... - [Visitors to PCIM loved the show](https://www.napierb2b.com/2013/09/visitors-to-pcim-loved-the-show/): The results of PCIM’s satisfaction survey is out, and a remarkable 99% of the 7,883 visitors would recommend attending the... - [Improve Your ROI by Getting Creative with Geo-Targeting](https://www.napierb2b.com/2013/09/improve-your-roi-by-getting-creative-with-geo-targeting/): Standard geo-targeting using city, state or Zip code declined from 64% to just 13% in 2012, but campaigns that leveraged... - [New Napier tip sheet explains tactics to increase open rates](https://www.napierb2b.com/2013/09/new-napier-tip-sheet-explains-tactics-to-increase-open-rates/): We’ve just published a new tip sheet that describes how to increase your email open rates by getting your subject... - [More digital developments from PSD](https://www.napierb2b.com/2013/09/more-digital-developments-from-psd/): In addition to the new mobile website, Power Systems Design has relaunched their China website, which is very much a... - [National Electronics Week South Africa has a new venue for 2014](https://www.napierb2b.com/2013/09/national-electronics-week-south-africa-2014-has-a-new-venue-for-2014/): New Events Ltd has announced that National Electronics Week South Africa 2014 will be held on 11th – 12th March... - [SupplyFrame research reveals how Chinese engineers choose products](https://www.napierb2b.com/2013/08/supplyframe-research-reveals-how-chinese-engineers-choose-products/): The most important factor is price and available inventory SupplyFrame and EEFocus have release research that reveals the factors that... - [Will Adblocking kill publishing?](https://www.napierb2b.com/2013/08/will-adblocking-kill-publishing/): Use of Adblocking growing at a rate of 43% per year There is a scary report from PageFair, which predicts... - [productronica to focus on reliability and sustainability](https://www.napierb2b.com/2013/08/productronica-to-focus-on-reliability-and-sustainability/): There will be a number of "special shows" within the huge electronics manufacturing event, productronica, this year. VDMA productions will... - [Electronics event for Western India](https://www.napierb2b.com/2013/08/electronics-event-for-western-india/): The popular Indian title, Electronics for You, will hold their first Expo in Western India in November this year. The... - [Google Launches New AdWords Feature: Paid & Organic Report](https://www.napierb2b.com/2013/08/google-launches-new-adwords-feature-paid-organic-report/): Organic Listing Improved Paid Click Rate by 64% If you haven’t heard already, Google has introduced a new feature in... - [twitter launches related headlines](https://www.napierb2b.com/2013/08/twitter-launches-related-headlines/): 55% of B2B professionals search for information on social media* twitter has launched their ‘related stories’ feature. This will show... - [Micro Technology Europe and Automotive Electronics close](https://www.napierb2b.com/2013/08/micro-technology-europe-and-automotive-electronics-close/): It’s really sad to hear that David Williams has decided to call time on MT Publications, closing the company and... - [New website launches from PSDE and BEST](https://www.napierb2b.com/2013/08/new-website-launches-from-psde-and-best/): A couple of new website launches to check out, with a mobile site from PSDE and a refresh that adds... - [Call for papers: PCIM 2014](https://www.napierb2b.com/2013/08/call-for-papers-pcim-2014/): The call for papers for PCIM 2014, which will be held on 20th to 22nd of May 2014, is now... - [Call for papers: Smart Systems Integration 2014](https://www.napierb2b.com/2013/08/call-for-papers-smart-systems-integration-2014/): The Smart Systems Integration 2014 call for papers is now open. Abstracts can be submitted by visiting the conference website,... - [UBM plans for the future](https://www.napierb2b.com/2013/08/ubm-plans-for-the-future/): Revenue fell by 11% in first half of 2013. Online revenue fell by 4%. There’s a great article in theMediaBriefing... - [Electronics Design Show secures impressive keynote speakers](https://www.napierb2b.com/2013/07/electronics-design-show-secures-impressive-keynote-speakers/): It’s great to see the big names in the electronics industry supporting events for engineers, and the Electronics Design Show... - [The rise of Flipboard as a marketing tactic](https://www.napierb2b.com/2013/07/the-rise-of-flipboard-as-a-marketing-tactic/): 6 Billion Pages Flipped a Month on Flipboard Prompted by the success of its user-created social magazines, Flipboard is no... - [LinkedIn Launches Sponsored Updates](https://www.napierb2b.com/2013/07/linkedin-launches-sponsored-updates/): 60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by... - [Marketers can no longer neglect mobile advertising](https://www.napierb2b.com/2013/07/marketers-can-no-longer-neglect-mobile-advertising/): Global Mobile Ad Revenue Up by 82. 2% Smartphone growth may well be slowing down in some developed markets, but... - [If brands don’t self-regulate, the FTC will…](https://www.napierb2b.com/2013/07/if-brands-dont-self-regulate-the-ftc-will/): Native Ads are Growing 39% a Year*, But 57% of Consumers Consider Them to Be Misleading Digital changed marketing. But... - [New battery technology publication planned](https://www.napierb2b.com/2013/07/new-battery-technology-publication-planned/): It’s always good to hear that a new publication will be launched, and there certainly seems to be an opportunity... - [Keywords for killer subject lines: infographic](https://www.napierb2b.com/2013/07/keywords-for-killer-subject-lines-infographic/): “Alert” and “Breaking” will boost your open and click through rates by up to 77. 6% Words matter. More specifically,... - [Mesago PCIM GmbH switches from i2i to Messe Frankfurt China for PCIM Asia](https://www.napierb2b.com/2013/07/mesago-pcim-gmbh-switches-from-i2i-to-messe-frankfurt-china-for-pcim-asia/): Mesago PCIM GmbH has decided to change partners for the PCIM Asia event. They will work with Messe Frankfurt China,... - [funkschau creates brilliant sales promotion - AGAIN!](https://www.napierb2b.com/2013/06/funkschau-creates-brilliant-sales-promotion-again/): Without doubt, funkschau thinks up the most creative advertising promotions in our industry. In the past, they’ve offered discounts based... - [E&E International sees continued success](https://www.napierb2b.com/2013/06/ee-international-sees-continued-success/): Last year publish-industry launched E&E International, an English language title with global circulation. It’s great to see that this move... - [Facebook introduces clickable hashtags](https://www.napierb2b.com/2013/06/facebook-introduces-clickable-hashtags/): 10. 1% of tweets have at least one hashtag in their text while 20. 8% of retweets contain a hashtag*... - [ISC 2013](https://www.napierb2b.com/2013/06/isc-2013/): We had a great time at ISC (International Supercomputing Conference) 2013 with our client Panasas. Here are some images to... - [Desktop site? Don't expect to see it in Google's mobile SERPs!](https://www.napierb2b.com/2013/06/desktop-site-dont-expect-to-see-it-in-googles-mobile-serps/): 6% of the visits to Napier’s website in the last year were from mobile devices Google is getting tough on... - [D11 presentation on internet trends](https://www.napierb2b.com/2013/06/d11-presentation-on-internet-trends/): 15% of internet traffic is to/from mobile devices Interesting presentation from KPCB at D11 on internet trends. Whilst it inevitably... - [Bodo's Power to print in USA](https://www.napierb2b.com/2013/06/bodos-power-to-print-in-usa/): Is print dead? In Europe there is clearly a market for it, with many readers still preferring this format, with print even having a future in the USA. - [Copy test for EPP advertisers - October 2013 issue](https://www.napierb2b.com/2013/06/copy-test-for-epp-advertisers-october-2013-issue/): Want to know whether your advert is working or not? EPP is offering an independent report that will tell you... - [BEEAs 2013 open for entries](https://www.napierb2b.com/2013/06/beeas-2013-open-for-entries/): The BEEAs Awards 2013 are open for entries. With a genuine focus on the achievements of British engineers and companies,... - [Silverpop releases email benchmarking study](https://www.napierb2b.com/2013/06/silverpop-releases-email-benchmarking-study/): The average open rate for emails about Industrial Manufacturing & Services is less than 18% We often get asked by... - [Subcon 2013: advanced manufacturing and subcontracting is alive and well in the UK](https://www.napierb2b.com/2013/06/subcon-2013-advanced-manufacturing-and-subcontracting-is-alive-and-well-in-the-uk/): It was great to be able to attend the Subcon and Advanced Manufacturing show this year: as a former engineer,... - [Views of InfoSecurity 2013](https://www.napierb2b.com/2013/06/views-of-infosecurity-2013/): Did you make it to InfoSecurity this year? If not, here’s a short video showing some of the best bits... - [SupplyFrame goes for humour in this promo video](https://www.napierb2b.com/2013/06/supplyframe-goes-for-humour-in-this-promo-video/): You’ve got to hand it to the team at SupplyFrame: they certainly know how to get attention. They’ve just produced... - [Call for Papers - DATE 2014](https://www.napierb2b.com/2013/06/call-for-papers-date-2014/): After a successful DATE 2013, the organisers of next year’s event have issued a call for papers for 2014. Submissions... - [Salesforce acquires ExactTarget](https://www.napierb2b.com/2013/06/salesforce-acquires-exacttarget/): $2. 5Bn for email marketing! I’m pretty sure users of Salesforce. com will be smiling after the acquisition of ExactTarget:... - [Elektroniktidningen enters joint venture to launch Finnish electronics publication](https://www.napierb2b.com/2013/06/elektroniktidningen-enters-joint-venture-to-launch-finnish-electronics-publiction/): Great news for engineers in Finland, who are still morning the closure of Prosessori: Swedish publishing house Elektroniktidningen has joined... - [Electropages adds in-app newsletters](https://www.napierb2b.com/2013/05/electropages-adds-in-app-newsletters/): Users of the Electropages app who subscribe the the email newsletter can now choose to have it sent via an... - [Cookie laws in Netherlands and Poland](https://www.napierb2b.com/2013/05/cookie-laws-in-netherlands-and-poland/): Poland and the Netherlands have both passed legislation to implement the EU’s “cookie directive”. Whilst Poland takes a relaxed approach... - [Event success helps Findlay expand editorial team](https://www.napierb2b.com/2013/05/event-success-helps-findlay-expand-editorial-team/): I got an interesting news from Peter Ring, the publisher of New Electronics, talking about the success of the Electronics... - [The death of unbiased technology journalism?](https://www.napierb2b.com/2013/05/the-death-of-unbiased-technology-journalism/): i think every technology marketer should read Jim Turley’s excellent article Consider the Source. It’s the best analysis of the... - [UK Device Developers Conference attracts 170 engineers](https://www.napierb2b.com/2013/05/uk-device-developers-conference-attracts-170-engineers/): I keep saying that it’s hard to run events in the UK, so it’s great to see that the first... - [New Napier video - how to use social media to enhance B2B events](https://www.napierb2b.com/2013/05/new-napier-video-how-to-use-social-media-to-enhance-b2b-events/): One of the most effective uses of social media in B2B marketing is to build buzz around events. Our latest... - [Retired but still busy!](https://www.napierb2b.com/2013/05/retired-but-still-busy/): It’s nice to hear that popular journalist Siegfried Best hasn’t slowed down since his retirement. As well continuing to write... - [SupplyFrame research tells you how electronics marketers spend their budget](https://www.napierb2b.com/2013/05/supplyframe-research-tells-you-how-electronics-marketers-spend-their-budget/): There’s some great research from SupplyFrame that benchmarks the breakdown of marketing budgets in the electronic components industry. Whilst there... - [Glamourous Milton Keynes attracts electronics purchasers to ES Live 2013](https://www.napierb2b.com/2013/05/glamourous-milton-keynes-attracts-electronics-purchasers-to-es-live-2013/): Many people thought the decision to move ES Live from Reading to Milton Keynes was a brave move: not only... - [PCIM visitors up by 15%](https://www.napierb2b.com/2013/05/pcim-visitors-up-by-15/): Although I couldn’t make it to the show, I’m hearing very positive comments about PCIM Europe from the Napier team... - [FAST Group acquired by Findlay Media](https://www.napierb2b.com/2013/05/fast-group-acquired-by-findlay-media/): It’s good to see that Findlay Media is looking to expand, and has acquired the FAST Group of products –... - [New Napier videos on marketing technology](https://www.napierb2b.com/2013/05/new-napier-videos-on-marketing-technology/): Having problems getting up to speed with the latest marketing technology? Perhaps our videos can help. If you’re thinking of... - [BEEAs awards open for entries](https://www.napierb2b.com/2013/05/beeas-awards-open-for-entries/): Findlay’s British Engineering Excellence Awards are now open for entries. After the success of our client, Outram, last year everyone... - [Indian shows increase space](https://www.napierb2b.com/2013/05/indian-shows-increase-space/): The organisers of electronica India and productronica India, which will take place at Pragati Maidan, New Dehli from 4th to... - [New video - how to brief your agency](https://www.napierb2b.com/2013/04/new-video-how-to-brief-your-agency/): Want to get the best out of your agency? Improving your campaign briefs is one great way of getting other... - [Weka to hold 2nd ICT Media Summit](https://www.napierb2b.com/2013/04/weka-to-hold-2nd-ict-media-summit/): The first ICT MEDIA SUMMIT was a real success, and it’s great to see that Weka is making it an... - [Svet mehatronike secures 400 paid subscribers in one month!](https://www.napierb2b.com/2013/04/svet-mehatronike-secures-400-paid-subscribers-in-one-month/): Svet mehatronike magazine has an interesting business model – a paid-for subscription of just 4 Euros per year. As I... - [Italian publisher launches new strategy for online content](https://www.napierb2b.com/2013/04/italian-publisher-launches-new-strategy-for-online-content/): It’s a fair critism that the biggest Italian publishers have struggled to match other countries in the quality of their... - [Reed's Electronics Bulletins achieve good results](https://www.napierb2b.com/2013/04/reeds-electronics-bulletins-achieve-good-results/): Maybe we won’t be saying goodbye to Reed quite as quickly as we thought. Although their closure of EPN and... - [Great model of the engineer's product selection process from SupplyFrame](https://www.napierb2b.com/2013/04/great-model-of-the-engineers-product-selectio-process-from-supplyframe/): I really like this model of how engineers select and buy products from SupplyFrame. In their full article about the... - [Custom electronic magazines from OpenSystems Media](https://www.napierb2b.com/2013/04/custom-electronic-magazines-from-opensystems-media/): OpenSystems Media has announced their Custom E-mag Initiative, which gives clients the chance to create their own branded, lead-generating digital... - [OpenSystems Media comments on changes at UBM](https://www.napierb2b.com/2013/04/opensystems-media-comments-on-changes-at-ubm/): A great thing about blogging is that you get to write what you want: you don’t need to take into... - [Call for papers: Research to Industry R2i2](https://www.napierb2b.com/2013/04/call-for-papers-research-to-industry-r2i2/): Abstracts are now invited for submission from the UK’s electronics academic community for presenting at the second Research to Industry... - [Don't give me technical information, give me a great deal!](https://www.napierb2b.com/2013/04/dont-give-me-technical-information-give-me-a-great-deal/): There’s an interesting new website that should be launching very soon, softei. com. The site is different from the normal... - [Will we start seeing paywalls for trade media?](https://www.napierb2b.com/2013/04/will-we-start-seeing-paywalls-for-trade-media/): Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in... - [Call for papers: SAME 2013](https://www.napierb2b.com/2013/04/call-for-papers-same-2013/): The organisers of SAME 2013 have issued a call for papers focused on Applications of Sensor Technology, which can cover... - [What's going on at UBM?](https://www.napierb2b.com/2013/04/whats-going-on-at-ubm/): I normally try to focus on the European electronics media, but the changes across the pond at UBM Electronics are... - [ElectronicWorld Publishing strengthens editorial with regular contributions from Caroline Hayes](https://www.napierb2b.com/2013/04/electronicworld-publishing-strengthens-editorial-with-regular-contributions-from-caroline-hayes/): ElectronicWorld Publishing has signed up popular journalist Caroline Hayes to contribute a regular monthly column for the ECW Newsletter and... - [DATE continues to grow with 1600 attendees](https://www.napierb2b.com/2013/04/date-continues-to-grow-with-1600-attendees/): This year, the DATE conference and exhibition attracted 1,600 visitors, and held 122 tutorials and 304 Friday workshops. This represents... - [How important are page views to online advertisers?](https://www.napierb2b.com/2013/04/how-important-are-page-views-to-online-advertisers/): Whilst many online trade publications drive their revenue directly from page views, it’s apparent to savvy advertisers that not all... - [Dave Ingle joins Napier](https://www.napierb2b.com/2013/04/dave-ingle-joins-napier/): After working with Napier on a contract basis for the last 3 months, Dave Ingle has joined the Napier team... - [Google launches tools to uncover effectiveness of mobile advertising](https://www.napierb2b.com/2013/04/google-launches-tools-to-uncover-effectiveness-of-mobile-advertising/): Google continues to work hard to grow its mobile advertising revenue, launching a suite of tools to help advertisers assign... - [Joe Bush takes over as editor of Automation](https://www.napierb2b.com/2013/03/joe-bush-takes-over-as-editor-of-automation/): Joe Bush has taken over as editor of Automation, the UK title. He has replaced Neil Mead. - [Smart Systems Integration reports same strong attendance as 2012](https://www.napierb2b.com/2013/03/smart-systems-integration-reports-same-strong-attendance-as-2012/): The organisers of rel=”nofollow”Smart Systems Integration have announced that this year’s event achieved the same strong levels of attendance as... - [Getting into the business press: new Napier video](https://www.napierb2b.com/2013/03/getting-into-the-business-press-new-napier-video/): Although the trade media is key to most B2B technology campaigns, it’s often important to reach influencers through the business... - [Technologies magazine to close at end of March](https://www.napierb2b.com/2013/03/technologies-magazine-to-close-at-end-of-march/): Sad news: Technologies, the popular Israeli title, is to close at the end of the month. The publisher, K. D.... - [Google Translate now offers a phrasebook](https://www.napierb2b.com/2013/03/google-translate-now-offers-a-phrasebook/): Google has just added the capability to create your own custom phrasebook for translations. Does this mean the end of... - [Fortronic LED and lighting forum](https://www.napierb2b.com/2013/03/fortronic-led-and-lighting-forum/): The first Fortronic LED and lighting forum will be be held at the Williams F1 Conference Centre, Oxford on 26th... - [Fare Elettronica switches to 100% digital distribution](https://www.napierb2b.com/2013/03/fare-elettronica-switches-to-100-digital-distribution/): The March issue of Fare Elettronica will be the last as a print magazine, and starting from the April issue,... - [PCIM focuses on energy storage](https://www.napierb2b.com/2013/03/pcim-focuses-on-energy-storage/): The organisers of PCIM have announced that there will be a special focus area of the exhibition for energy storage.... - [Embedded World reports increase in visitors and exhibitors](https://www.napierb2b.com/2013/03/embedded-world-reports-increase-in-visitors-and-exhibitors/): The organisers of Embedded World have reported a small increase in the visitors to 22,500 and an increase in exhibitors... - [Graham Prophet to continue as editor of EDN-Europe](https://www.napierb2b.com/2013/03/graham-prophet-to-continue-as-editor-of-edn-europe/): In what must have been one of the easiest decisions he has had to make, André Rousselot has named Graham... - [Caroline Hayes returns to IML as features editor for EPDT](https://www.napierb2b.com/2013/03/caroline-hayes-returns-to-iml-as-features-editor-for-epdt/): I really pleased that, despite being just a couple of weeks since the closure of EPN was announced, popular journalist... - [Selezione Innovation Awards return for 2013](https://www.napierb2b.com/2013/02/selezione-innovation-awards-return-for-2013/): After the success of previous years, Selezione di Elettronica has announced that the popular Innovation Awards will run again this... - [New French Online Publication, L'Embarqué, Launches](https://www.napierb2b.com/2013/02/new-french-publication-l-embarque-launches/): It may surprise some people – George Bush amongst them – that when it comes to the IT press, France... - [SupplyFrame launches widget adverts to show off online design tools](https://www.napierb2b.com/2013/02/supplyframe-launches-widget-adverts-to-show-off-online-design-tools/): SupplyFrame can now support dynamic ads that include widgets. With increasing numbers of component suppliers launching online design tools –... - [Popular journalist Paul Marsh returns to electronics](https://www.napierb2b.com/2013/02/popular-journalist-paul-marsh-returns-to-electronics/): It seems to be all change for journalists in the electronics sector. And this is news that I know many... - [Cliff Keys leaves Darnell](https://www.napierb2b.com/2013/02/cliff-keys-leaves-darnell/): Cliff Keys has left Darnell, a publisher Cliff joined about six months ago. This leaves Darnell without a European editor,... - [EBP plans a future of growth for EDN-Europe](https://www.napierb2b.com/2013/02/ebp-plans-a-future-of-growth-for-edn-europe/): With the news about the transfer of EDN-Europe from RBI to EBP now official, I had a quick chat with... - [Mick Elliott promises to continue publishing his Disti Blog](https://www.napierb2b.com/2013/02/mick-elliott-promises-to-continue-publishing-his-disti-blog/): It’s not all bad news about EPN. In a comment to our earlier story that talked about the move of... - ["Get a sense of humour" to become copyright defence in the UK](https://www.napierb2b.com/2013/02/get-a-sense-of-humour-to-become-copyright-defence-in-the-uk/): Many countries, including the USA have an exemption to copyright law that allows parody, caricature and pastiche. Without these exceptions... - [Napier client, [24]7 ranked as one of "America’s Most Promising Companies" by Forbes](https://www.napierb2b.com/2013/02/napier-client-247-ranked-as-one-of-americas-most-promising-companies-by-forbes/): Congratulations to 7, who’ve been ranked as one of the 50 most promising companies in America, by Forbes magazine. With... - [Techwatch partners to launch new conference and exhibition](https://www.napierb2b.com/2013/02/techwatch-partners-to-launch-new-conference-and-exhibition/): Techwatch, the Dutch publisher of Bits&Chips and Mechatronica&Machinebouw, will hold the first High-Tech Systems conference and exhibition on 24th and... - [Mike interviewed about life in PR on the B2B PR Blog](https://www.napierb2b.com/2013/01/mike-interviewed-about-life-in-pr-on-the-b2b-pr-blog/): Thanks to the B2B PR Blog, which has published an interview with Mike. It’s well worth a read; and if... - [Dataweek invests in online and launches mobile website](https://www.napierb2b.com/2013/01/dataweek-invests-in-online-and-launches-mobile-website/): It’s not all doom and gloom in South Africa. Although Quantum has closed, Dataweek continues to be successful, and has... - [Radio-electronics to launch "video intros"](https://www.napierb2b.com/2013/01/radio-electronics-to-launch-video-intros/): Radio-electronics. com is planning to launch introductory videos at the start of articles posted on the site. This will give... - [UK events organisers confident of success in 2013](https://www.napierb2b.com/2013/01/uk-events-organisers-confident-of-success-in-2013/): I received emails from two event organisers who both wanted to tell me how pleased they were with the events... - [New title for automation, robotics, mechanics and industrial IT in Slovenia](https://www.napierb2b.com/2013/01/new-title-for-automation-robotics-mechanics-and-industrial-it-in-slovenia/): Whilst Western European publishers wonder about the future of B2B magazines, Eastern European publishers are launching successful new titles. AX... - [Interference Technology launches 2013 Europe EMC Guide](https://www.napierb2b.com/2013/01/interference-technology-launches-2013-europe-emc-guide/): Interference Technology has published the 2013 Europe EMC Guide, which contains technical articles, standards, resources, and events from 10 countries,... - [Does the pressure to be the first to publish reduce the quality of reporting?](https://www.napierb2b.com/2013/01/does-the-pressure-to-be-the-first-to-publish-reduce-the-quality-of-reporting/): How easy it is to place a fake story in the tech news? Pretty straightforward if you believe the gamer... - [Fine Street adds control title to its portfolio](https://www.napierb2b.com/2013/01/fine-street-adds-control-title-to-its-portfolio/): Fine Street has added Control Engineering Russia to it’s portfolio, a great move that complements it’s existing publications, including Components... - [Electropages to launch Chinese site](https://www.napierb2b.com/2013/01/electropages-to-launch-chinese-site/): Electropages continues to develop and extend its reach. Following on from the recent launch of iPad and Android apps, the... - [How to create the perfect tablet publication](https://www.napierb2b.com/2013/01/how-to-create-the-perfect-tablet-publication/): There’s a really nice article in AdWeek that talks about how people interact with publications on a tablet. With facts... - [India gets first electronics test and measurement event](https://www.napierb2b.com/2013/01/india-gets-first-electronics-test-and-measurement-event/): Electronics for You Expo has announced that they will be running T&M India – the first show for electronics test... - [Quantum ceases publication with immediate effect](https://www.napierb2b.com/2013/01/quantum-ceases-publication-with-immediate-effect/): Sad to hear that Crown Publications has decided to close Quantum after 18 years. Crown have decided to walk away... - [Electronics industry loses one of the nicest and most knowledgeable journalists](https://www.napierb2b.com/2013/01/electronics-industry-loses-one-of-the-nicest-and-most-knowledgeable-journalists/): Really sad to hear that Colin Holland has lost his battle with cancer. He was one of the nicest and... - [IML believes publications' brands are the key to success](https://www.napierb2b.com/2013/01/iml-believes-publications-brands-are-the-key-to-success/): OK, I admit it: any publisher that meets with me to tell me about investment in their titles has pretty... - [Tim Fryer moves to New Electronics](https://www.napierb2b.com/2013/01/tim-fryer-moves-to-new-electronics/): You can’t keep a good editor down! After a very brief spell working on titles for other industries, Tim Fryer... - [Can publications make money by going digital? Computer Weekly did!](https://www.napierb2b.com/2013/01/can-publications-make-money-by-going-digital-computer-weekly-did/): There is a great interview with Bryan Glick, Editor in Chief of Computer Weekly on The Media Briefing Website. In... - [PSDE drops editorial team and hires Alix Paultre to expand online content](https://www.napierb2b.com/2013/01/psde-drops-editorial-team-and-hires-alix-paultre-to-expand-online-content/): It was only back in May that Power Systems Design hired Gail Purves and promoted Joshua Israelson to Editor-in-Chief. Seven... - [New video showcases Napier's work](https://www.napierb2b.com/2012/12/new-video-showcases-napiers-work/): We’ve just posted a short showcase video on the Napier YouTube channel. Take a look at some of our services... - [Read our book to get great marketing ideas](https://www.napierb2b.com/2012/12/read-our-book-to-get-great-marketing-ideas/): In the past we’ve published a couple of books, and we’ve just launched a new one that will give you... - [SupplyFrame user survey infographic](https://www.napierb2b.com/2012/12/supplyframe-user-survey-infographic/): It often surprises people how hard it can be to get information about some of the titles and websites in... - [An optimistic outlook for PCIM 2013](https://www.napierb2b.com/2012/12/pcim-is-optimistic/): Nice to see that PCIM is optimistic about 2013 – the organisers have just announced that the number of exhibitors... - [Huson takes over French titles as Francois Krebel retires](https://www.napierb2b.com/2012/12/huson-takes-over-french-titles-as-francois-krebel-retires/): Francois Krebel built a reputation as being one of the "good guys" of the electronics media in Europe, and has... - [Panasas wins SVC award with customer RAL](https://www.napierb2b.com/2012/11/panasas-wins-svc-award-with-customer-ral/): Congratulations to our client Panasas, who won the Public Sector Storage Project of the Year category at the Storage, Virtualisation... - [Napier features as one of PR Week's specialist agencies](https://www.napierb2b.com/2012/11/napier-features-as-one-of-pr-weeks-specialist-agencies/): We were recently featured in PR Week’s The Specialists supplement. We’ve also posted a PDF reprint, so you can read... - [Print is dead. Who cares if it is effective.](https://www.napierb2b.com/2012/11/print-is-dead-who-cares-if-it-is-effective/): Print is dead. At least EE Times in the USA will cease its print edition at the end of this... - [UBM Mind of the Engineer study](https://www.napierb2b.com/2012/11/ubm-mind-of-the-engineer-study/): I attended UBM’s presentation of the most recent Mind of the Engineer study and was tweeting throughout the event. Here... - [Who is crazy enough to launch an electronics show in the UK?](https://www.napierb2b.com/2012/10/who-is-crazy-enough-to-launch-an-electronics-show-in-the-uk/): An electronics show in the UK? Surely everyone knows that British engineers don’t go to shows! But there is going... - [Guest blog post – Per Henricsson - Why listen to old news?](https://www.napierb2b.com/2012/10/guest-blog-post-per-henricsson-why-listen-to-old-news/): After the great response I got from his first guest blog post, I’m delighted that Per Henricsson has written another... - [Outram wins BEEAs Small Company of the Year 2012](https://www.napierb2b.com/2012/10/outram-wins-beeas-small-company-of-the-year-2012/): Congratulations to our client, Outram Research, who won the Small Company of the Year category of the 2012 British Engineering... - [OpenSystems Media appoints Huson as European sales representative](https://www.napierb2b.com/2012/10/opensystems-media-appoints-huson-as-european-sales-representative/): OpenSystems Media, publishers of titles including Embedded Computing Design, Military Embedded Systems, Industrial Embedded Systems, PC/104 & Small Form Factors,... - [LinkedIn overtakes twitter as most popular social media platform for B2B](https://www.napierb2b.com/2012/10/linkedin-overtakes-twitter-as-most-popular-social-media-platform-for-b2b/): The recent report from the Content Marketing Institute (CMI) and MarketingProfs, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends... - [Elektor attracts 51 marketing professionals to discuss future of the publications](https://www.napierb2b.com/2012/10/elektor-attracts-51-marketing-professionals-to-discuss-future-of-the-publications/): Elektor recently ran an afternoon session covering content and the future of the Elektor and Circuit Cellar titles, which attracted... - [ElectronicWorld launches Android version as iPad app downloads continue to grow](https://www.napierb2b.com/2012/10/electronicworld-launches-android-version-as-ipad-app-downloads-continue-to-grow/): ElectronicWorld Publishing tell me that their iPad app has now passed 4,500 downloads and continues to attract more readers. As... - [How to secure coverage in the business press–new tip sheet](https://www.napierb2b.com/2012/10/how-to-secure-coverage-in-the-business-pressnew-tip-sheet/): Whilst the main audience for a B2B technology campaign is usually the technical decision-makers who buy the product, in practice... - [Ron Friedman appointed to sell ElectronicWorld titles in the USA](https://www.napierb2b.com/2012/10/ron-friedman-appointed-to-sell-electronicworld-titles-in-the-usa/): ElectronicWorld Publishing, the publishers of EIU Magazine, www. electronicscomponentsworld. com, www. electronicsproductionworld. com and their associated newsletters has appointed Ron... - [New embedded website in the UK](https://www.napierb2b.com/2012/10/new-embedded-website-in-the-uk/): Hot on the heels of the announcement of an embedded conference, Energi-Tech has launched a new online publication that targets... - [A Top 10 Fastest Growing Agency](https://www.napierb2b.com/2012/10/a-top-10-fastest-growing-agency/): Congratulations to the whole team at Napier – hot on the heels of being included in B2B Marketing’s top 50... - [B2B Marketing names Napier in Top 50 agencies](https://www.napierb2b.com/2012/10/b2b-marketing-names-napier-in-top-40-agencies/): Thanks to B2B Marketing, who placed Napier at number 34 in their 2012 B2B Marcomms Agencies League Table. It’s great... - [Will Google really stop linking to French online publications?](https://www.napierb2b.com/2012/10/will-google-really-stop-linking-to-french-online-publications/): The French are getting excited over the threat from Google to stop linking to French media websites in protest against... - [Digital distribution of magazines gains momentum as Newsweek decides to close print edition](https://www.napierb2b.com/2012/10/digital-distribution-of-magazines-gains-momentum-as-newsweek-decides-to-close-print-edition/): Wow! What a week it was for the proponents of "the death of print". Firstly the Guardian is forced to... - [Gruner + Jahr Limited acquires Oliver Smith & Partners](https://www.napierb2b.com/2012/10/gruner-jahr-limited-acquires-oliver-smith-partners/): We often talk about consolidation in the technology industries, but here’s an example of consolidation in media representation: Gruner +... - [DATE attracts over 1000 submissions](https://www.napierb2b.com/2012/10/date-attracts-over-1000-submissions/): DATE 2013 has achieved a real milestone by attracting over 1000 submissions for the conference. This is a stunning result,... - [IDG looks at customer engagement in the IT sector](https://www.napierb2b.com/2012/10/idg-looks-at-customer-engagement-in-the-it-sector/): I’ve been talking to clients about the recent IDG report on customer engagement, and am still surprised to find that... - [Competitions with prizes made easier in France](https://www.napierb2b.com/2012/10/competitions-with-prizes-made-easier-in-france/): After the European Court ruled on 14 January 2010 that "a local law cannot prohibit, whatever are the circumstances, commercial... - [PCIM Advisory Board chairman is recognised by the IEEE](https://www.napierb2b.com/2012/10/pcim-advisory-board-chairman-is-recognised-by-the-ieee/): Congratulations to PCIM Advisory Board chairman Prof. Leo Lorenz, who has been names as the winner of the prestigious IEEE... - [Another SEO tactic bites the dust as URLs become less important](https://www.napierb2b.com/2012/10/another-seo-tactic-bites-the-dust/): Despite the cries of pain from some publishers over the Panda and Penguin changes to the Google algorithm, the search... - [How to promote your event with social media](https://www.napierb2b.com/2012/10/how-to-promote-your-event-with-social-media/): B2B marketing professionals understand that social media isn’t just for consumer marketing and are including this new channel in their... - [WOMMA updates their guidelines for using social media](https://www.napierb2b.com/2012/10/womma-social-media-guidelines-updated/): My MBA dissertation was about Word-of-Mouth marketing in technology, so I was interested to see how the Word of Mouth... - [New white paper–Email Marketing Success](https://www.napierb2b.com/2012/09/new-white-paperemail-marketing-success/): We’ve conducted several research studies in partnership with the University of Chichester to understand how to create more effective email... - [A new embedded conference launches in the UK](https://www.napierb2b.com/2012/09/a-new-embedded-conference-launches-in-the-uk/): Despite having the well-deserved reputation for having the most desk-bound engineers in Europe, Energi-Tech has announced the launch of The... - [Smart Systems Integration extends deadline for papers](https://www.napierb2b.com/2012/09/smart-systems-integration-extends-deadline-for-papers/): The deadline to submit abstracts for Smart Systems Integration 2013 has been extended until 19 October 2012. - [Are you taking mobile devices into account when planning email marketing campaigns?](https://www.napierb2b.com/2012/09/are-you-taking-mobile-devices-into-account-when-planning-email-marketing-campaigns/): Engineers sit in front of workstations for most of the day, so I don’t need to worry about them reading... - [UBM puts data division up for sale, continues to scale back focus on magazines](https://www.napierb2b.com/2012/09/ubm-puts-data-division-up-for-sale-continues-to-scale-back-focus-on-magazines/): The Telegraph reports that UBM has put its data division up for sale, as it continues to move its focus... - [First Zynga, next your promotion?](https://www.napierb2b.com/2012/09/first-zynga-next-your-promotion/): The Marketing Law blog has an interesting article on the potential legal risks of social gaming, asking whether some social... - [Trading Architectures Europe: Panasas makes waves in the financial market](https://www.napierb2b.com/2012/09/trading-architectures-europe-panasas-makes-waves-in-the-financial-market/): It’s always fun to work with clients on vertical shows: they’re a little different to our normal events, and we... - [Panasas shortlisted for SVC Award](https://www.napierb2b.com/2012/09/panasas-shortlisted-for-svc-award/): Congratulations to our client, Panasas, who has been shortlisted for a Storage, Virtualisation and Cloud (SVC) Award for their project... - [Southern Manufacturing and Electronics 2013 will have more exhibitors](https://www.napierb2b.com/2012/09/southern-manufacturing-and-electronics-2013-will-have-more-exhibitors/): The organisers of Southern Manufacturing and Electronics are predicting a 25% increase in exhibitors for the event, which is still... - [UK enforcement of EU cookie law takes the biscuit](https://www.napierb2b.com/2012/09/uk-enforcement-of-eu-cookie-law-takes-the-biscuit/): The Marketing Law blog reports that some companies are very upset about the relaxed enforcement of the EU cookie law... - [Napier–an award-winning agency](https://www.napierb2b.com/2012/09/napieran-award-winning-website/): We’re all delighted that Napier has won six BestFor PR awards. We’ve received a gold award in the technology category,... - [Wireless startups enter the Dragon's Den](https://www.napierb2b.com/2012/09/wireless-startups-enter-the-dragons-den/): Budding technology entrepreneurs and innovative new wireless businesses from across the UK are getting in early to enter this year’s... - [Outram Research shortlisted for BEEAs](https://www.napierb2b.com/2012/09/outram-research-shortlisted-for-beeas/): Congratulations to our client, Outram Research, who have been shortlisted for Findlay Media’s British Engineering Excellence Awards. This innovative client... - [e-Legacy awards and departure of Paul Wolfe from EPD](https://www.napierb2b.com/2012/09/e-legacy-awards-and-departure-of-paul-wolfe-from-epd/): Thanks to everyone at IML for a great afternoon at the e-Legacy awards yesterday. It was sad to have to... - [CeBIT theme is another invented word](https://www.napierb2b.com/2012/09/cebit-theme-is-another-invented-word/): The organisers of CeBIT seem to believe that inventing words is the way to grab the attention of exhibitors, visitors... - [Outram shortlisted for Electrical Industry Awards](https://www.napierb2b.com/2012/09/outram-shortlisted-for-electrical-industry-awards/): We’re delighted that our client, Outram Research, has been shortlisted for the Electrical Industry Awards 2012. We’re looking forward to... - [Elektor hires new sales manager for UK and Netherlands](https://www.napierb2b.com/2012/09/elektor-hires-new-sales-manager-for-uk-and-netherlands/): Elektor International Media (EIM) has recruited Johan Dijk as client manager, responsible for the development of new creative commercial projects... - [Are real people following you?](https://www.napierb2b.com/2012/09/are-real-people-following-you/): There has been much made of fake accounts on twitter and Facebook, and when you read the stories you’re hit... - [Elettronica Oggi has vertical focus for 2013](https://www.napierb2b.com/2012/09/elettronica-oggi-has-vertical-focus-for-2013/): Next year, Elettronica Oggi will carry a number of bound-in ‘vertical magazines’ that address some of the most important technologies... - [Panasas shortlisted for UK IT Industry Awards](https://www.napierb2b.com/2012/09/panasas-shortlisted-for-uk-it-industry-awards/): Congratulations to our client Panasas, who have been shortlisted for 2012 UK IT Industry awards in the Big Data Project... - [Elektor Portugal launches email newsletter](https://www.napierb2b.com/2012/09/elektor-portugal-launches-email-newsletter/): Elektor Portugal has launched an email newsletter that is distributed every Friday to the electronics community in Portugal. - [English-language version of Firmware launches](https://www.napierb2b.com/2012/09/english-language-version-of-firmware-launches/): Back in March I told you that Firmware planned to launch an English-language version of the magazine. It has now... - [National Electronics Week announces dates for 2013](https://www.napierb2b.com/2012/08/national-electronics-week-announces-dates-for-2013/): As we reported a while ago, National Electronics Week (NEW) won’t be held in 2013. The good news is that... - [Industrial electrics and electronics supplement for the Turkish market](https://www.napierb2b.com/2012/08/industrial-electrics-and-electronics-supplement-for-the-turkish-market/): Turkish magazine Endustri Dunyasi is publishing an industrial electrics and electronics supplement in September. The title reaches 8190 subscribers and... - [Electropages app adds users' projects](https://www.napierb2b.com/2012/08/electropages-app-adds-users-projects/): A nice touch! Electropages has added the Tech Bench tool to their mobile app, which allows mobile users to take... - [Svet elektronike to print books on demand](https://www.napierb2b.com/2012/08/svet-elektronike-to-print-books-on-demand/): Svet elektronike has published a new book – Bascom-AVR Programming. They’ve moved to a print-on-demand model, rather than conventional publishing,... - [Elektor expands in Dutch audio market](https://www.napierb2b.com/2012/08/elektor-expands-in-dutch-audio-market/): Elektor has acquired Holland’s leading audio review website, www. hifi. nl, which attracts an annual audience of 1. 6 million.... - [New Napier tip sheet - how to brief your agency](https://www.napierb2b.com/2012/07/new-tip-sheet-how-to-brief-your-agency/): We’ve just posted another in our series of best practice tip sheets. This one is slightly different: How to brief... - [Smart Systems Integration issues Call for Papers for 2013](https://www.napierb2b.com/2012/07/smart-systems-integration-issues-call-for-papers-for-2013/): The organisers of Smart Systems Integration 2013, which will be held from 13 – 14 March 2013 in Amsterdam, have... - [Call for papers - PCIM 2013](https://www.napierb2b.com/2012/07/call-for-papers-pcim-2013/): A call for papers has been issued for PCIM Europe 2013. Abstracts should be submitted by 15th October 2012, and... - [First edition of E&E International](https://www.napierb2b.com/2012/07/first-edition-of-ee-international/): E&E will publish an English language international version (E&E International) on 2nd November 2012 for the SPS and electronica trade... - [The Engineer to close print edition](https://www.napierb2b.com/2012/07/the-engineer-to-close-print-edition/): The Engineer, a publication that was first launched in 1856 – making it as old as the city of Dallas... - [A few photos from Farnborough Air Show 2012](https://www.napierb2b.com/2012/07/farnborough-air-show-2012/): Our client, Penn Engineering, was at Farnborough Air Show this year, which meant that I also got a day at... - [South African publisher launches Android apps](https://www.napierb2b.com/2012/07/south-african-publisher-launches-android-apps/): EE Publishers have launched Android apps for their EngineerIT, Energize, Vector and PositionIT magazines. It’s good to see that they... - [First ElektorLive! Day in Germany](https://www.napierb2b.com/2012/07/first-elektorlive-day-in-germany/): Elektor will run ElektorLive! , a one-day event that includes a wide range of technical seminars, in Germany on 20th... - [Ideas to increase the number of leads you generate](https://www.napierb2b.com/2012/07/ideas-to-increase-the-number-of-leads-you-generate/): We’ve just posted another tip sheet: this one gives you some ideas of how to increase the number of leads... - [Those advertising stats must be wrong! My analytics don't match.](https://www.napierb2b.com/2012/07/those-advertising-stats-must-be-wrong-my-analytics-dont-match/): When you run an online advertising campaign, you get detailed statistics about impressions and clicks generated. Whether you’re working with... - [Power publishers win sailing national championships](https://www.napierb2b.com/2012/07/power-publishers-win-sailing-national-championships/): Congratulations to Jim and Julia Graham, publishers of the Power Systems Design family of titles, who won the US S33... - [Management changes at Messago](https://www.napierb2b.com/2012/07/management-changes-at-messago/): Udo Weller has left his role as Vice President at Mesago Messe Frankfurt, organisers of a number of great trade... - [Napier's Offsite Meeting - June 2012](https://www.napierb2b.com/2012/07/napiers-offsite-meeting-june-2012/): Last week we took most of the team offsite to work on ways that we can increase the value we... - [Bodo’s Power adds an editor](https://www.napierb2b.com/2012/06/bodos-power-adds-an-editor/): Bodo’s Power Systems has added Marissa Consee as a contributing editor to support Bodo Arlt. It’s great to see that... - [CenterView Solutions look to Napier](https://www.napierb2b.com/2012/06/centerview-solutions-look-to-napier/): Data Process Improvement software provider CenterView Solutions Limited has selected Napier Partnership to promote their expansion into a range of... - [PowerGuru teams up with Bodo to get content](https://www.napierb2b.com/2012/06/powerguru-teams-up-with-bodo-to-get-content/): Following the launch of PowerGuru in May, the agreed a cooperation with Bodo’s Power Systems, which includes the publication of... - [Cliff Keys Joins Darnell as Associate Publisher](https://www.napierb2b.com/2012/06/cliff-keys-joins-darnell-as-associate-publisher/): It’s only a couple of weeks after Cliff Keys left PSDE, but he already has a new role – as... - [WEKA FACHMEDIEN strengthens IT presence](https://www.napierb2b.com/2012/06/weka-fachmedien-strengthens-it-presence/): WEKA FACHMEDIEN – best known for its electronics titles such as Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, funkschau and many others will merge... - [Details of first Power Electronics South America sponsored by PCIM](https://www.napierb2b.com/2012/06/details-of-first-power-electronics-south-america-sponsored-by-pcim/): PCIM is sponsoring the Power Electronics South America 2012, which will take place for the first time from 11th to... - [Future Horizons Mid-Year Update](https://www.napierb2b.com/2012/06/future-horizons-mid-year-update/): Future Horizons will be holding their 2012 Mid-Year Semiconductor Market Update on 12th July 2012 at the NH Harrington Hotel,... - [The top 75 electronic component suppliers on twitter](https://www.napierb2b.com/2012/06/the-top-75-electronic-component-suppliers-on-twitter/): It can be hard to make social media work when trying to reach electronics design engineers, but we don’t believe... - [Napier’s Student Intern Joins Marketing Team Full Time](https://www.napierb2b.com/2012/06/napiers-student-intern-joins-marketing-team-full-time/): Student Intern, Jess Baker joins Napier’s growing marketing department after a successful internship during her final year at University. Jess... - [ISC 2012 video](https://www.napierb2b.com/2012/06/isc-2012-video/): ISC 2012 was a great event, and made all the more fun by our client Panasas’ “big data beast” running... - [Napier launches slideshare channel](https://www.napierb2b.com/2012/06/napier-launches-slideshare-channe/): Napier is pleased to announce the launch of our slideshare channel. We will be using the channel to publish presentations... - [ITEM launches Environmental Test & Design website](https://www.napierb2b.com/2012/06/item-launches-environmental-test-design-website/): Building on the email newsletter that has been running since 2009, ITEM Media has launched the www. environmentaltestanddesign. com website,... - [35 years of technology journalism](https://www.napierb2b.com/2012/06/35-years-of-technology-journalism/): Congratulations to Colin Holland, who has just celebrated 35 years of technology journalism. He was kind enough to send us... - [Call for papers - workshops at DATE 2013](https://www.napierb2b.com/2012/06/call-for-papers-workshops-at-date-2013/): The organisers of DATE have issued a call for submissions for full-day workshops to be held at the event on... - [New tip sheet - QR Codes](https://www.napierb2b.com/2012/06/new-tip-sheet-qr-codes/): We’ve just publishes a new tip sheet discussing the use of QR codes in B2B marketing campaigns. Are QR codes... - [Direct madness](https://www.napierb2b.com/2012/06/direct-madness/): We do a lot of email marketing at Napier, and frequently rent publishers’ databases to supplement the existing databases held... - [Smart Systems Integration 2013 Rescheduled](https://www.napierb2b.com/2012/06/smart-systems-integration-2013-rescheduled/): Smart Systems Integration 2013 has been rescheduled to take place from 13th to 14th March 2013. The location is unchanged,... - [Electropages launches Android app](https://www.napierb2b.com/2012/06/electropages-launches-android-app/): Following on from the successful iOS apps for electronics engineers, Electropages has launched their first Android app, Electronics News. It... - [EDN.com goes social](https://www.napierb2b.com/2012/06/edn-com-goes-social/): The new EDN. com site has launched and the focus is on social. It’s an interesting move, with stories ranked... - [NEW visitors up by 40%](https://www.napierb2b.com/2012/06/new-visitors-up-by-40-percent/): The organisers of National Electronics Week 2012 have announced that the 2012 event attracted 3,665 visitors – a very impressive... - [Penton merges mechanical and electronic publishing into single group](https://www.napierb2b.com/2012/05/penton-merges-mechanical-and-electronic-publishing-into-single-group/): Penton Media has formed the Design Engineering and Sourcing Group, combining several Penton brands including Electronic Design, Electronic Design Europe,... - [ES Live outgrows Reading venue](https://www.napierb2b.com/2012/05/es-live-outgrows-reading-venue/): ES LIVE 2012 attracted a total of 472 visitors, with 217 attending the supply chain and design engineer seminars and... - [Get Elektorized!](https://www.napierb2b.com/2012/05/get-elektorized/): Normally a title like this, and a social media storyline might make me worry. The new Elektor Projects website, however,... - [How to make other publishers jealous](https://www.napierb2b.com/2012/05/how-to-make-other-publishers-jealous/): Hats off to Elektor International Media (EIM). Not only do they manage to get readers to pay for the content,... - [The value of website audits](https://www.napierb2b.com/2012/05/the-value-of-website-audits/): Recently I was unenthusiatic about the decision by ConnectingIndustry. com to have ABC audit their website traffic. I thought I... - [Editorial appointments at Power Systems Design](https://www.napierb2b.com/2012/05/editorial-appointments-at-power-systems-design/): Congratulations to Gail Purvis, who has been named Europe Editor at PSD. She has been tasked with serving as the... - [Findlay editor shortlisted in PPA awards](https://www.napierb2b.com/2012/05/findlay-editor-shortlisted-in-ppa-awards/): Congratulations to the editor of Findlay Publication’s Works Management, Max Gosney, who has been shortlisted as editor of the year... - [Connecting Industry to get ABC audit for website](https://www.napierb2b.com/2012/05/connecting-industry-to-get-abc-audit-for-website/): We attended Connecting Industry’s launch event last week to find out the plans for the website and the related print... - [Svet elektronike plans bumper 200th issue](https://www.napierb2b.com/2012/05/svet-elektronike-plans-bumper-200th-issue/): Publishers are always hitting milestones based upon the number of issues published or years since the launch of the magazine.... - [PCIM continues growth in 2012](https://www.napierb2b.com/2012/05/pcim-continues-growth-in-2012/): PCIM Europe 2012 has reported an impressive increase in the number of exhibitors, with 363 companies taking a booth –... - [New B2B video marketing tip sheet from Napier](https://www.napierb2b.com/2012/05/new-b2b-video-marketing-tip-sheet-from-napier/): Successful online marketing needs a multimedia approach, and video is a particularly important element of the online marketing mix. Our... - [OpenSystems Media hires Jim Turley for embedded webcasts](https://www.napierb2b.com/2012/05/opensystems-media-hires-jim-turley-for-embedded-webcasts/): Jim Turley is a big name in the world of processors and embedded design, and a great addition to the... - [New association for journalists, authors and publishers in electronics industry](https://www.napierb2b.com/2012/05/new-association-for-journalists-authors-and-publishers-in-electronics-industry/): The IEPA (International Electronic Press Association), an organisation for journalists, authors and publishers working in the fields of electronics and... - [Distributors can be publishers](https://www.napierb2b.com/2012/05/distributors-can-be-publishers/): I was impressed by the new SindoPower website, powerguru. org, which was launched just before PCIM. The high quality of... - [Fare Elettronica available in digital format](https://www.napierb2b.com/2012/05/fare-elettronica-available-in-digital-format/): Inware Edizioni launched a digital version of Fare Elettronica on 1st May 2012. Firmware magazine, another title from the same... - [eLegacy awards 2012 open for entries](https://www.napierb2b.com/2012/05/elegacy-awards-2012-open-for-entries/): The eLegacy Awards 2012 are now open for entries. One change this year is to scrap the security category in... - [BEEAs now open for entries](https://www.napierb2b.com/2012/05/beeas-now-open-for-entries/): Entires are now being accepted for the British Engineering Excellence Awards 2012 (BEEA). Unlike other awards that offer many different... - [Call for papers - AAE2012](https://www.napierb2b.com/2012/05/call-for-papers-aae2012/): The organisers of Advanced Automotive Electronics 2012 (AAE2012) have issued a call for papers. The event, first held in 2006,... - [First executive conference of distribution organisation to be held in Italy](https://www.napierb2b.com/2012/05/first-executive-conference-of-distribution-organisation-to-be-held-in-italy/): IDEA (International Distribution of Electronics Association) will hold their first executive conference on 31st May 2012 at Sala Assemblee di... - [EMC website updates](https://www.napierb2b.com/2012/05/emc-website-updates/): You’ve got to be good to be able to survive as a publisher in today’s challenging market, and if you... - [Your email open rates are wrong!](https://www.napierb2b.com/2012/04/your-email-open-rates-are-wrong/): At Napier, we strongly believe that campaigns should be build upon facts and not guesswork, so we conduct a lot... - [German publication adds freelance editor to team](https://www.napierb2b.com/2012/04/german-publication-adds-freelance-editor-to-team/): The German publication Embedded Design has added Susanne Sippel to the editorial team, replacing Andrea Hackbarth, who recently moved to... - [Electronics industry shows the way for IT advertisers](https://www.napierb2b.com/2012/04/electronics-industry-shows-the-way-for-it-advertisers/): It’s often easy to believe that the electronics industry tends to follow the more affluent and glamourous IT industry, so... - [CONVERtronic hits 100](https://www.napierb2b.com/2012/04/convertronic-hits-100/): CONVERtronic, the Spanish electronics magazine published by GM2 PUBLICACIONES TECNICAS, S. L. , will reach its 100th issue in May... - [Andrea Hackbarth joins all-electronics.de and elektronik industrie](https://www.napierb2b.com/2012/04/andrea-hackbarth-joins-all-electronics-de-and-elektronik-industrie/): Hüthig has strengthened the editorial team at elektronik industrie and all-electronics. de with the recruitment of Andrea Hackbarth. She will... - [German study forecasts stable advertising revenue in 2012](https://www.napierb2b.com/2012/04/german-study-forecasts-stable-advertising-revenue-in-2012/): Thanks to the team at Weka for highlighting the recent “Advertising Trend Study” by TNS Emnid, which forecasts stable B2B... - [Simon Fogg joins New Electronics as deputy web editor](https://www.napierb2b.com/2012/04/simon-fogg-joins-new-electronics-as-deputy-web-editor/): Simon Fogg has joined New Electronics as deputy web editor, replacing Chris Shaw who has left to write about sweeter... - [Weka to publish official daily for SPS IPC Drives 2012](https://www.napierb2b.com/2012/04/weka-to-publish-official-daily-for-sps-ipc-drives-2012/): Although not a big surprise – given the great job they have done in the past – Weka Fachmedien has... - [funkschau.de exceeds a quarter of a million impressions in March 2012](https://www.napierb2b.com/2012/04/funkschau-de-exceeds-a-quarter-of-a-million-impressions-in-march-2012/): Congratulations to the team at funkschau. de, who broke the quarter of a million page impressions barrier in March 2012.... - [Napier client shortlisted in five categories of Storage Awards](https://www.napierb2b.com/2012/04/napier-client-shortlisted-in-five-categories-of-storage-awards/): Congratulations to Drobo, who have been shortlisted for the Storage Awards in no less than FIVE categories: One to watch... - [Italian medical electronics event returns for second year](https://www.napierb2b.com/2012/04/italian-medical-electronics-event/): Selezione di Elettronica, has announced the date for the second Medical Design Community event, which will be held on Thursday... - [New Bulgarian online publication](https://www.napierb2b.com/2012/04/new-bulgarian-online-publication/): PR and marketing teams often spend hours perfecting the language in press releases and other marketing materials, but then fail... - [IET Innovation Awards 2012 open for entries](https://www.napierb2b.com/2012/04/iet-innovation-awards-2012-open-for-entries/): The IET Innovation Awards are open for entries. I’m always impressed by the quality of entries to these awards, which... - [Our marketing book is now available on the kindle](https://www.napierb2b.com/2012/03/our-marketing-book-is-now-available-on-the-kindle/): We’ve been giving away copies of a book that Mike wrote about marketing for some time. It’s been popular, but... - [Mesago expands influence by teaming up with Chinese show](https://www.napierb2b.com/2012/03/mesago-expands-influence-by-teaming-up-with-chinese-show/): Mesago has formed a strategic partnership with the organisers of the China Electronics Fair (CEF). This has to be a... - [Firmware plans to publish in English to reach larger audience](https://www.napierb2b.com/2012/03/firmware-plans-to-publish-in-english-to-reach-larger-audience/): We’re hearing very strong rumours that the Italian title Firmware will be launching a digital English language version in the... - [New tip sheet - what is content marketing?](https://www.napierb2b.com/2012/03/new-tip-sheet-what-is-content-marketing/): You’ve probably heard a lot about content marketing: how using high-value content can help drive inbound marketing and generate leads.... - [Everything getting bigger in China - even trade shows](https://www.napierb2b.com/2012/03/everything-getting-bigger-in-china-even-trade-shows/): electronica China and productronica China closed showing impressive growth in the number of exhibitors, which increased 38% to 664. Interestingly... - [DATE maintains strong attendance](https://www.napierb2b.com/2012/03/date-maintains-strong-attendance/): In 2011 DATE saw a 40% increase in attendance, an impressive result that has been maintained in 2012. DATE 2012... - [Cliff Keys leaves Power Systems Design](https://www.napierb2b.com/2012/03/cliff-keys-leaves-power-systems-design/): We understand that Cliff Keys has left his role at AGS Media, where he edited Power Systems Design Europe, its... - [Results of Embedded World readership study](https://www.napierb2b.com/2012/03/results-of-embedded-world-readership-study/): Although there are many reasons why this isn’t an entirely unbiased survey, the results of the readership survey carried out... - [New title to address energy efficiency](https://www.napierb2b.com/2012/03/new-title-to-address-energy-efficiency/): Thomas Industrial Media, publisher of titles such as IEN Europe and PCN Europe, has announced the launch of a new... - [Radio-Electronics adds training section](https://www.napierb2b.com/2012/03/radio-electronics-adds-training-section/): Following on from the recent addition of video content to Radio-Electronics. com, the site has continued to expand with the... - [Power Systems Design hires new editor for US edition](https://www.napierb2b.com/2012/03/power-systems-design-hires-new-editor-for-us-editio/): AGS Media, publisher of Power Systems Design has appointed Joshua Israelsohn as Editor-in-Chief of the magazine’s North America edition and... - [UK show sells out!](https://www.napierb2b.com/2012/03/uk-show-sells-out/): It’s not unfair that the UK has a bad reputation when it comes to shows: British engineers don’t visit as... - [Why should marketing departments care about internal communications?](https://www.napierb2b.com/2012/03/why-should-marketing-departments-care-about-internal-communications/): Our tip sheet explains why marketing departments should care more about Internal communications and how they are vital to achieving successful campaigns. - [The Art of Obfuscating](https://www.napierb2b.com/2012/03/the-art-of-obfuscating/): Here is another guest post from Per Henricsson of Elektroniktidningen. Per has some strong views on how PR and marketing... - [Radio-Electronics adds video](https://www.napierb2b.com/2012/03/radio-electronics-adds-video/): It’s nice to see more publications recognising the power of online video. Radio-Electronics are the latest, with this video from... - [Editors get together to curate content](https://www.napierb2b.com/2012/03/editors-get-together-to-curate-content/): A new company, The Curation Company, has emerged on the electronics publishing scene. Having acquired the rights to Tech Design... - [Embedded World 2012 sets new records for visitors and exhibitors](https://www.napierb2b.com/2012/03/embedded-world-2012-sets-new-records-for-visitors-and-exhibitors/): Surely it’s now time to dispel the myth that the internet will kill off trade shows. The organisers of Embedded... - [Call for papers - SAME 2012](https://www.napierb2b.com/2012/02/call-for-papers-same-2012/): The organisers of SAME 2012 have issued a call for papers. The main areas of interest for the conference are:... - [Promotions at Hüthig Verlag](https://www.napierb2b.com/2012/02/promotions-at-huthig-verlag/): With the retirement of Siegfried Best, Hüthig has been able to give some well-deserved promotions to members of the editorial... - [Big numbers from SupplyFrame](https://www.napierb2b.com/2012/02/big-numbers-from-supplyframe/): You have to be impressed when any site can claim to serve five million users a month, and in a... - [New iPad apps from electronics publishers](https://www.napierb2b.com/2012/02/new-ipad-apps-from-electronics-publishers/): It’s good to see that publishers are taking advantage of new technology, particularly the iPad. I’ve just downloaded the new... - [Call for papers - Embedded Masterclass](https://www.napierb2b.com/2012/02/call-for-papers-embedded-masterclass/): The organisers of the Embedded Masterclass, the UK’s only dedicated engineering design workshop and conference for the embedded community, have... - [New sales contact at Elektroniktidningen](https://www.napierb2b.com/2012/02/new-sales-contact-at-elektroniktidningen/): Fredrik Soderberg has been a popular figure amongst the European media. He has spend 10 years selling advertising in Elektroniktidningen,... - [PRCA, Meltwater and the NLA - Copyright Tribunal decision](https://www.napierb2b.com/2012/02/prca-meltwater-and-the-nla-copyright-tribunal-decision/): The PRCA and Meltwater have been fighting the decision by the Newspaper Licensing Agency (NLA) to demand a license fee... - [Be careful when filtering reviews](https://www.napierb2b.com/2012/02/be-careful-when-filtering-reviews/): In the UK there has been an interesting case when Ebuyer, an online store, filtered customer reviews. The advertising Standards... - [Napier named in Top 40 B2B Marketing Agencies](https://www.napierb2b.com/2012/02/napier-named-in-top-40-b2b-marketing-agencies/): Thanks to B2B Marketing, who named Napier as one of the top 40 B2B marcomms agencies in the UK. Whilst... - [Electronics-Video.Com boosts circulation of email newsletter](https://www.napierb2b.com/2012/02/electronics-video-com-boosts-circulation-of-email-newsletter/): I’m a big fan of video in B2B marketing, and so it was great to hear that Electronics-Video. Com continues... - [Good luck Siegfried!](https://www.napierb2b.com/2012/01/good-luck-siegfried/): One of the best known and most well-respected editors in the industry, Siegfried Best, retires today. He has spent 31... - [Call for papers - MAE 2012](https://www.napierb2b.com/2012/01/call-for-papers-mae-2012/): The organisers of the 5th annual Military, Defence and Aerospace Electronics Conference (MAE2012) have issued a call for papers. The... - [Guest blog post - Per Henricsson](https://www.napierb2b.com/2012/01/guest-blog-post-per-henricsson/): When it comes to effective PR, editors are the real experts. Per Henricsson, editor at Elektroniktidningen sent me the following thoughts. - [Bodo's Power launches Chinese edition](https://www.napierb2b.com/2012/01/bodos-power-launches-chinese-edition/): Bodo's Power launches Chinese edition, drawing on content generated for the European title, enhanced with local content, and will be published in Manderin. - [Danish titles update website and reaffirm commitment to local language](https://www.napierb2b.com/2012/01/danish-titles-update-website-and-reaffirm-commitment-to-local-language/): I was pleased to see that aktuel elektronik and Elektronik Nyt are continuing to invest in their website, elektronik-online.dk. - [Are you going to apply for a TLD?](https://www.napierb2b.com/2012/01/are-you-going-to-apply-for-a-tld/): Applications for “any established public or private organisation anywhere in the world” to create and operate its own gTLD open... - [Who are the influential electronics journalists on twitter?](https://www.napierb2b.com/2012/01/who-are-the-influential-electronics-journalists-on-twitter/): Want to know what the European electronics journalists are saying on Twitter? All you need to do is follow the... - [French say browser settings don't mean consent to receive cookies](https://www.napierb2b.com/2012/01/french-say-browser-settings-dont-mean-consent-to-receive-cookies/): Oh dear. The European law on cookies seems to be a real mess. Different national Governments are making slightly different... - [New sales contact for Components in Electronics](https://www.napierb2b.com/2012/01/new-sales-contact-for-components-in-electronics/): With Sat Dhillon away for maternity leave, the new sales contact for Components in Electronics is Robert Baughan (robert. baughan@cieonline.... - [New tip sheet from Napier: "How to Win an Award"](https://www.napierb2b.com/2012/01/new-tip-sheet-from-napier-how-to-win-an-award/): Awards are an important part of B2B technology PR and marketing, and we’re delighted that Panasas and Microchip both recently... - [Microchip wins Elektra award](https://www.napierb2b.com/2011/12/microchip-wins-elektra-award/): Congratulations to our client Microchip, who won the Design Tools and Development Software Award at the Elektras last night for... - [Panasas wins SVC award](https://www.napierb2b.com/2011/12/panasas-wins-svc-award/): Congratulations to Panasas, who won the Cloud project of the Year at the SVC (Storage, Virtualisation and Cloud) awards. The... - [Napier supports PRCA’s Paid Internship Campaign with appointment of two new student interns](https://www.napierb2b.com/2011/12/napier-supports-prca%e2%80%99s-paid-nternship-campaign-with-appointment-of-two-new-student-interns/): Napier Partnership Ltd, a B2B technology PR and marketing agency announces it has appointed University of Chichester undergraduates Jess Baker... - [Job opportunities with our clients](https://www.napierb2b.com/2011/11/job-opportunities-with-our-clients/): There’s no doubt that we’re living through difficult economic times, but despite the challenges it seems our clients are achieving... - [Napier News on the Kindle](https://www.napierb2b.com/2011/11/napier-news-on-the-kindle/): We’ve been publishing Napier News in Kindle format for a couple of months – just go to Amazon and search... - [Andy Pye to join new title Controls, Drives & Automation magazine](https://www.napierb2b.com/2011/11/andy-pye-to-join-new-title-controls-drives-automation-magazine/): The new publication from Western Business Publishing, Controls, Drives & Automation magazine, has announced the appointment of Andy Pye as... - [Call for papers - Batteries 2012](https://www.napierb2b.com/2011/11/call-for-papers-batteries-2012/): The organisers of Batteries 2012 have issued a call for papers, which is moving to Nice Acropolis after its success... - [SAME Forum announces strong results](https://www.napierb2b.com/2011/11/same-forum-announces-strong-results/): The organisers of SAME were delighted with the results of this year’s event, which attracted 31 exhibitors and 723 visitors.... - [Findlay Media launches Engineering Design Show](https://www.napierb2b.com/2011/11/findlay-media-launches-engineering-design-show/): Despite the difficult of attracting British engineers to shows and events, people keep trying to launch shows in the UK.... - [Engineers and social media - new videos](https://www.napierb2b.com/2011/11/engineers-and-social-media-new-videos/): We’ve added a summary of our research about the way that engineers use social media, and the implication for electronics... - [New video - engineers want printed collateral](https://www.napierb2b.com/2011/11/new-video-engineers-want-printed-collateral/): We recently published a tip sheet describing our research on the demand from electronics engineers for printed collateral. If you... - [productronica announces impressive increase in visitors](https://www.napierb2b.com/2011/11/productronica-announces-impressive-increase-in-visitors/): The organisers of productronica announced that this year’s event was attended by 38,500 visitors – an increase of about 34%... - [New control and automation title for the UK](https://www.napierb2b.com/2011/11/new-control-and-automation-title-for-the-uk/): I was delighted to hear that Western Business Publishing is launch a brand new publication, Controls, Drives & Automation in... - [Experienced Spanish editor retires](https://www.napierb2b.com/2011/11/experienced-spanish-editor-retires/): Everyone at Napier sends our best wishes for a wonderful retirement to Eugenio Rey Veiga, the popular Spanish editor from... - [QR codes at trade shows](https://www.napierb2b.com/2011/11/qr-codes-at-trade-shows/): Are QR codes a useful marketing tool? There is a healthy debate with some marketers believing they are a short-term... - [Napier's guide to content marketing and the sales funnel](https://www.napierb2b.com/2011/11/napier-releases-guide-to-content-marketing-and-the-sales-funnel/): It’s a common misconception that marketing stops and sales starts when a lead is generated. This is a huge mistake,... - [London 2012 Olympics publishes anti-ambush marketing legislation](https://www.napierb2b.com/2011/11/london-2012-olympics-publishes-anti-ambush-marketing-legislation/): “Let’s do a campaign around the Olympics,” is going to be a phrase used by many marketers in the run... - [Sanoma Magazines launches general technology title 3T](https://www.napierb2b.com/2011/11/sanoma-magazines-launches-general-technology-title-3t/): Although the much-loved title Prosessori will disappear by the end of 2011, the good news for Finnish engineers is that... - [Finland loses its last dedicated electronics magazine](https://www.napierb2b.com/2011/11/finland-loses-its-last-dedicated-electronics-magazine/): Sadly Prosessori is to close. The last issue of the magazine will be the November 2011 issue, with the website... - [Napier expands video capabilities](https://www.napierb2b.com/2011/11/napier-expands-video-capabilities/): As more publications move online, successful PR campaigns need to fulfill the requirements of channel, which includes making the most... - [PCIM Europe to expand in 2012](https://www.napierb2b.com/2011/11/pcim-europe-to-expand-in-2012/): The economy is proving very challenging for many different businesses, with shows and event organisers suffering more than most. The... - [New Energy Storage show to launch in 2012](https://www.napierb2b.com/2011/11/new-energy-storage-show-to-launch-in-2012/): Messe München International is launching a new show, Energy Storage, autumn 2012. It’s planned to be an annual event, which... - [Panasas shortlisted for two SVC awards](https://www.napierb2b.com/2011/11/panasas-shortlisted-for-two-svc-awards/): Congratulations to Panasas, who have been shortlisted for two SVC (Storage, Virtualisation and Cloud Computing) Awards. Together with the University... - [Smart Systems Integration to have American focus](https://www.napierb2b.com/2011/10/smart-systems-integration-to-have-american-focus/): Smart Systems Integration 2012, which is co-located with MEMS Executive Congress Europe, will hold special USA sessions chaired by Karen... - [Napier recognised in B2B Marketing league table](https://www.napierb2b.com/2011/10/napier-recognised-in-b2b-marketing-league-table/): We’re delighted to be ranked in the B2B Marketing league tables this year (you’ll need to register to download the... - [Industrial Automation News to launch in February 2012](https://www.napierb2b.com/2011/10/industrial-automation-news-to-launch-in-february-2012/): Reed is planning to launch a new digital magazine, Industrial Automation News. The new publication is a digital magazine that... - [Elektroniktidningen launches job site](https://www.napierb2b.com/2011/10/elektroniktidningen-launches-job-site/): At a time when the economy isn’t great , it’s good to see a publication trying to help people find... - [Is online the future for publications?](https://www.napierb2b.com/2011/10/is-online-the-future-for-publications/): Storage Newsletter is a great publication. I particularly liked the honesty they showed when shutting the print edition, saying: Customers... - [Has the Panda been tamed?](https://www.napierb2b.com/2011/10/has-the-panda-been-tamed/): I didn’t cover the release of the “Panda” algorithm by Google as it generated phenomenal amounts of discussion in many... - [Power Electronics Europe working directly with advertisers](https://www.napierb2b.com/2011/10/power-electronics-europe-working-directly-with-advertisers/): As the Star Media team move over to focus on their Specifier family of publications, including ElectronicSpecifier, publishers are reassessing... - [Penton hires European Sales Manager](https://www.napierb2b.com/2011/10/penton-hires-european-sales-manager/): Penton Electronics Group has appointed Mark Durham as European Sales Manager, bringing back a European sales presence for their titles... - [Electronics-Video upgrades features](https://www.napierb2b.com/2011/10/electronics-video-upgrades-features/): I was delighted to be able to talk with the people behind Electronics-Video, who told me about the developments happening... - [Napier achieves PRCA CMS accreditation again!](https://www.napierb2b.com/2011/10/napier-achieves-prca-cms-accreditation-again/): What a great day: we’ve undergone the assessment for the PR Consultants Association CMS (Consultancy Management Standard). Conducted by an... - [Napier supports the PRCA intern campaign](https://www.napierb2b.com/2011/10/napier-supports-the-prca-intern-campaign/): When I was an engineering student I worked during my degree at GEC-Marconi Research Center and was paid for this... - [Printed literature is not dead!](https://www.napierb2b.com/2011/09/printed-literature-is-not-dead/): At Napier we like to make sure that our advice is based upon hard data. So when a client asked... - [Promise shortlisted for IT PRO awards](https://www.napierb2b.com/2011/09/promise-shortlisted-for-it-pro-awards/): Hot on the heels of the news that two of our clients have been shortlisted for Electronics Weekly’s Elektra Awards,... - [LEM and Microchip shortlisted for Elektra Awards](https://www.napierb2b.com/2011/09/lem-and-microchip-shortlisted-for-elektra-awards/): Congratulations to our clients LEM and Microchip, who have been shortlisted for the 2011 Elektra Awards. We wish them both the best of luck. - [Electropages iPad app: Electronics News HD](https://www.napierb2b.com/2011/09/electropages-ipad-app-electronics-news-hd/): Electropages, whose iPhone app downloads are in the hundreds of thousands, has launched an iPad app, Electronics News HD. With... - [I hate HTML emails - they always break!](https://www.napierb2b.com/2011/09/i-hate-html-emails-they-always-break/): Email marketing is one of the most effective ways of reaching prospects and customers, but it’s fraught with layout problems.... - [Why isn't EDN Europe a weekly publication?](https://www.napierb2b.com/2011/09/why-isnt-edn-europe-a-weekly-publication/): Why isn’t EDN Europe a weekly title? I’ve been reading electronics magazines for well over 20 years, and I have... - [Are too many adverts killing digital magazines?](https://www.napierb2b.com/2011/09/are-too-many-adverts-killing-digital-magazines/): I’ve just finished reading through one of the most popular electronics titles in Europe and I’m beginning to wonder whether... - [Black Dot Publishing launches digital electronics magazine](https://www.napierb2b.com/2011/09/black-dot-publishing-launches-digital-electronics-magazine/): The first issue of EIU (Electornics Industry Update) is now available. Published by Black Dot Publishing, it compelments their Electronics... - [Googlebot - fetch my pages, please!](https://www.napierb2b.com/2011/09/googlebot-fetch-my-pages-please/): One of the frustrating things about website management is the time it can take for Google to index new pages.... - [Call for papers - ESC Silicon Valley](https://www.napierb2b.com/2011/09/call-for-papers-esc-silicon-valley/): UBM Electronics has issued a call for papers for ESC Silicon Valley 2012, to be held at the McEnery Convention... - [Austrian magazine adds sales to editorial role](https://www.napierb2b.com/2011/09/austrian-magazine-adds-sales-to-editorial-role/): Ronald Riska, Editor in Chief of Austrian title Elektronik Report will now have responsibility for sales, alongside his existing editorial... - [Call for papers - Smart Systems Integration 2012](https://www.napierb2b.com/2011/08/call-for-papers-smart-systems-integration-2012/): Mesago, organisers of Smart Systems Integration, which will be held from 21st to 22nd March 2012 in Zurich, have issued... - ["Electronic aid": an awesome idea](https://www.napierb2b.com/2011/08/electronic-aid-an-awesome-idea/): I’m so impressed by ELEKTRONIKPRAXIS’ decision to devote issue 18 to the famine in East Africa. Times are really tough... - [Social media platforms: engineers prefer forums...but which ones?](https://www.napierb2b.com/2011/07/social-media-platforms-engineers-prefer-forums-but-which-ones/): Napier has conducted a number of research projects to understand how engineers use social media, which found that forums –... - [Survey prize winners](https://www.napierb2b.com/2011/07/survey-prize-winners/): Many congratulations to the winners of the prizes we offered for participants of the two recent surveys we conducted. Julie... - [Call for papers - PCIM Europe 2012](https://www.napierb2b.com/2011/07/call-for-papers-pcim-europe-2012/): The organisers of PCIM Europe 2012 have issued a call for papers for the conference, which covers a broad range... - [What information sources are used by engineers?](https://www.napierb2b.com/2011/07/what-information-sources-are-used-by-engineers/): I’m always looking for new data about the use of information sources by engineers, and so I was delighted to... - [New Electronics to launch digital edition](https://www.napierb2b.com/2011/07/new-electronics-to-launch-digital-edition/): New Electronics will launch a digital edition of the magazine, starting with the September 13th issue. Clearly the low cost... - [Italian medical conference moved to 6th October 2011](https://www.napierb2b.com/2011/07/italian-medical-conference-moved-to-6th-october-2011/): The Italian medical electronics design conference, which is organised by selezione di elettronica and Farnell has been rescheduled. The conference... - [Star Media expand Hearst portfolio](https://www.napierb2b.com/2011/07/star-media-expand-hearst-portfolio/): Hot on the news that they have resigned their role as sales representatives of EBP publications, including EE Times Europe,... - [Nick Walker to represent EBP titles in UK, Ireland and Netherlands](https://www.napierb2b.com/2011/07/nick-walker-to-represent-ebp-titles-in-northern-europe/): With Star Media choosing to focus on other publications, including the “Specifier” websites that are owned by a sister company,... - [Centaur Media merges Electronicstalk into The Engineer's website](https://www.napierb2b.com/2011/07/centaur-media-merges-electronicstalk-into-the-engineers-website/): It wasn’t long ago that the Pro-Talk websites were one of the hottest and fastest growing media channels in B2B... - [New Elektronik Industrie rep for the UK](https://www.napierb2b.com/2011/07/new-elektronik-industrie-rep-for-the-uk/): Marion Taylor is the new rep for Elektronik Industrie in the UK as well as the other Huethig electronics titles,... - [EPD signs experienced editor with in-depth technical knowledge](https://www.napierb2b.com/2011/07/epd-signs-experienced-editor-with-in-depth-technical-knowledge/): On 1st August 2011, Alistair Winning will take up the role of editor at EPD. Alistair is an experienced editor... - [Weka Germany moves office](https://www.napierb2b.com/2011/07/weka-germany-moves-office/): Don’t get caught out on your next press tour! WEKA FACHMEDIEN GmbH has moved from their Poing offices to: Richard-Reitzner-Allee... - [Call for papers - DATE 2012](https://www.napierb2b.com/2011/07/call-for-papers-date-2012/): The organisers of DATE 2012 have issued a call for papers. There are several categories, and the deadlines for abstract... - [Congratulations Mrs. Duke!](https://www.napierb2b.com/2011/07/congratulations-mrs-duke/): We are all delighted that Leigh Swains became Mrs Duke last weekend when she married Nathan. Many congratulations to the... - [Organic and printed electronics shows to merge](https://www.napierb2b.com/2011/06/organic-and-printed-electronics-shows-to-merge/): LOPE-C (Large Area, Organic and Printed Electronics Convention) and Printed Electronics Europe are to merge from 2012. The new event... - [Electronic publishing - a great marketing opportunity?](https://www.napierb2b.com/2011/06/electronic-publishing-a-great-marketing-opportunity/): I was interested to see that John Locke, a self-published author has sold more than a million books on the... - [Electronics Assembly magazine to return?](https://www.napierb2b.com/2011/06/electronics-assembly-magazine-to-return/): OK, now I believe that the recovery is real! Electronics Sourcing is talking about re-starting publication of Electronics Assembly magazine,... - [Positive news from trade shows](https://www.napierb2b.com/2011/06/positive-news-from-trade-shows/): It’s good to see that trade shows are doing well in the economic recovery. Whilst PCIM Asia reported strong results,... - [German print advertising spend grows quickly](https://www.napierb2b.com/2011/06/german-print-advertising-spend-grows-quickly/): According to the mediaskop Q1/2011 (electronics segment) report, the print spend in German electronics publications grew by approximately 26% in... - [Bob Pease](https://www.napierb2b.com/2011/06/bob-pease/): I was really sad to hear the news that Bob Pease had died. His columns motivated me to move from... - [Electropages to launch iPad app with video](https://www.napierb2b.com/2011/06/electropages-to-launch-ipad-app-with-video/): After creating a very successful app for the iPhone, we understand Electropages are working on an iPad app. The publishers... - [Firmware aim for great experience on all devices](https://www.napierb2b.com/2011/06/firmware-aim-for-great-experience-on-all-devices/): With the increasing use of mobile devices, it’s good to see publishers responding to the need to change the way... - [Do engineers use social media?](https://www.napierb2b.com/2011/06/report-reveals-if-engineers-use-social-media/): The results of our study into the use of social media by engineers is now available. This unique survey focuses entirely on the electronic components sector. - [Benchmarking social media campaigns](https://www.napierb2b.com/2011/06/benchmarking-social-media-campaigns/): I’m frequently asked to set objectives or benchmark campaigns for clients, and increasingly the questions are about social media. What... - [How many people see my Facebook fan page?](https://www.napierb2b.com/2011/06/how-many-people-see-my-facebook-fan-page/): Search Engine Land reports that research by PageLever shows “Only 3% to 7. 5% of Fans View Posts From A... - [Do engineers use social media? My presentation to the ecsn ](https://www.napierb2b.com/2011/06/ecsn-presentation-do-engineers-use-social-media/): I was delighted to have the opportunity to present at The Electronic Component Supply Network’s social media workshop last week.... - [New tip sheet - Developing a Social Media Strategy](https://www.napierb2b.com/2011/06/new-tip-sheet-developing-a-social-media-strategy/): We’ve added a new tip sheet to the Napier website that explains how to develop a social media strategy. If... - [DATE picks Dresden for 2012](https://www.napierb2b.com/2011/05/date-picks-dresden-for-2012/): The organisers of DATE have decided to come back to Dresden for DATE 2012, which will will feature two “special... - [Three new videos to make your social media campaigns successful](https://www.napierb2b.com/2011/05/three-new-videos-to-make-your-social-media-campaigns-successful/): Are you thinking about adding social media to your mix of marketing activities, or are you already active in social... - [PCIM records record results: shows are still important in Germany!](https://www.napierb2b.com/2011/05/pcim-records-record-results-shows-are-still-important-in-germany/): Congratulations to the organisers of PCIM, who recorded record results for the event last week. The number of visitors increased... - [Are we over-hyping announcements?](https://www.napierb2b.com/2011/05/are-we-over-hyping-announcements/): I was fascinated by Dick Selwood’s excellent article “Does the Hype Get in the Way of the Message? ” on... - [New community for components engineers](https://www.napierb2b.com/2011/05/new-community-for-components-engineers/): New Tech Press, an American publisher, has launched www. componentsengineering. com, a community specifically for people working in the components... - [New Napier tip sheet - Evaluating PR Campaigns](https://www.napierb2b.com/2011/05/new-napier-tip-sheet-evaluating-pr-campaigns/): We’ve just posted a new tip sheet that talks about the most common approaches to evaluating PR campaigns . Measurement... - [New wireless forum to be held in Oxford](https://www.napierb2b.com/2011/05/new-wireless-forum-to-be-held-in-oxford/): The Wireless Fortronic Forum will be held in conjunction with Electronics Weekly on 28th June 2011 at the Williams F1... - [Popular journalist returns](https://www.napierb2b.com/2011/05/popular-journalist-returns/): Sally Ward Foxton has returned to journalism after a stint working in PR. She is working on a freelance basis,... - [Will distributors control electronics publications?](https://www.napierb2b.com/2011/05/will-distributors-control-electronics-publications/): Hearst has introduced Lighting Developer, which builds on the existing Embedded Developer site infrastructure to create a platform for solid... - [New video explains how to make the most of press briefings at trade shows](https://www.napierb2b.com/2011/05/new-video-explains-how-to-make-the-most-of-press-briefings-at-trade-shows/): We’ve created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make... - [ABC launches App traffic metrics](https://www.napierb2b.com/2011/05/abc-launches-app-traffic-metrics/): A sign of how fast the publishing industry is changing is that only a few years ago we were worrying... - [Internal promotion moves Tim Fryer from editor role at EPD](https://www.napierb2b.com/2011/05/internal-promotion-moves-tim-fryer-from-editor-role-at-epd/): I was sad to hear that Tim Fryer is leaving the world of electronics journalism for an internal promotion within... - [Is Apple now the most valuable brand?](https://www.napierb2b.com/2011/05/apple-now-the-most-valuable-brand/): Increasing brand equity is a goal for many marketing campaigns, and perhaps the best measure of the value of global... - [Germans read more than 2 electronics magazines on a regular basis](https://www.napierb2b.com/2011/05/germans-read-more-than-2-electronics-magazines-on-a-regular-basis/): Recently I reviewed the Embedded World 2011 readership survey with a client and suddenly realised that the results show that... - [Selezione di Elettronica launches Italian innovation awards](https://www.napierb2b.com/2011/05/selezione-di-elettronica-launches-italian-innovation-awards/): Selezione di Elettronica has launched their Innovation Awards, which aims to showcase the most innovative electronic and microelectronic devices. Covering... - [UK marketing law update](https://www.napierb2b.com/2011/05/uk-marketing-law-update/): There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in... - [FTC acts on affiliates publishing positive reviews without disclosure](https://www.napierb2b.com/2011/05/ftc-acts-on-affiliates-publishing-positive-reviews-without-disclosure/): Another interesting article on the marketing law website describes how an American company, Legacy Learning Systems, ended up with an... - [Problems when using pictures of a German train in a brochure](https://www.napierb2b.com/2011/05/problems-when-using-pictures-of-a-german-train-in-a-brochure/): Fraunhofer-Gesellschaft recently lost a court judgement over the use of and image of Deutsche Bahn’s ICE 3 train in a... - [The Engineer Technology & Innovation Awards 2011 open for entries](https://www.napierb2b.com/2011/05/the-engineer-technology-innovation-awards-2011-open-for-entries/): If your company has developed an innovative product in collaboration with another company or university, then it’s worth entering The... - [British Engineering Excellence Awards open for entries](https://www.napierb2b.com/2011/05/british-engineering-excellence-awards-open-for-entries/): The British Engineering Excellent Awards are open for entries, which must be received by 31st July 2011. These awards cover... - [New medical event and digital magazine for Italy](https://www.napierb2b.com/2011/05/new-medical-event-and-digital-magazine-for-italy/): selezione di elettronica has announced the launch of a new event that focusses on electronic technologies for healthcare. The event... - [Batteries event in Bulgaria](https://www.napierb2b.com/2011/05/batteries-event-in-bulgaria/): The 8th LABAT, the European conference on Lead-Acid battery technology, will be held at the Flamingo Grand Hotel in Albena,... - [A glimpse of Napier's video training day](https://www.napierb2b.com/2011/05/a-glimpse-of-napiers-video-training-day/): Our clients and the Napier team had a great day at our recent video training session. We got together with... - [ElectroniqueS launches online video advertising format](https://www.napierb2b.com/2011/04/electroniques-launches-online-video-advertising-format/): ElectroniqueS has launched an online video advertising format that is placed just below the MPU on the right hand side... - [comScore tries to give complete picture of website usage](https://www.napierb2b.com/2011/04/comscore-tries-to-give-complete-picture-of-website-usage/): Trying to assess the total use of any online service is becoming increasingly difficult as people make use of 3rd... - [Elektra Awards 2011 open for entries](https://www.napierb2b.com/2011/04/elektra-awards-2011-open-for-entries/): The Elektra Awards 2011 are now open for entries (note that you have to go to a specific 2011 URL... - [UK start-up tries new approach to online advertising](https://www.napierb2b.com/2011/04/uk-start-up-tries-new-approach-to-online-advertising/): I was interested to hear a little about a new approach to online advertising that has been developed by a... - [Austrian advertising awards](https://www.napierb2b.com/2011/04/austrian-advertising-awards/): Readers of Technik Report, Elektronik Report and Dispo will be voting in the advertising awards run by Weka Austria. You’ll... - [IET Innovation Awards 2011 open for entries](https://www.napierb2b.com/2011/04/iet-innovation-awards-open-for-entries/): The popular and highly respected IET Innovation Awards are now open for entries. With a broad range of categories that... - [UMR confirms UK events](https://www.napierb2b.com/2011/04/umr-confirms-uk-events/): It’s great to see that some people can still run successful events in the UK! UMR has confirmed the following... - [FindChips.com launches mobile application](https://www.napierb2b.com/2011/04/findchips-com-launches-mobile-application/): The popular FindChips. com website has launched a mobile app, making it much easier to use site to find distributors... - [Google Panda update hits UK tech sites](https://www.napierb2b.com/2011/04/google-panda-update-hits-uk-tech-sites/): I was interested in the Guardian’s article on the recent “Panda” update to the Google search algorithm. The article reports... - [Elektor celebrates 50th anniversary](https://www.napierb2b.com/2011/04/elektor-celebrates-50th-anniversary/): Congratulations to Elektor, which celebrates its 50th anniversary this month. The magazine started in April 1961, and was initially called... - [Be honest if you're paid to tweet!](https://www.napierb2b.com/2011/04/be-honest-if-youre-paid-to-tweet/): Social media marketing is attracting the attention of regulators in many countries, and there’s a great summary of recent moves... - [Interpretation of EU laws on cookies still unclear](https://www.napierb2b.com/2011/04/interpretation-of-eu-laws-on-cookies-still-unclear/): The Marketing Law website has an interesting article that talks about the lack of clarity on how the implementation of... - [Using other companies' trademarks in comparisons](https://www.napierb2b.com/2011/04/using-other-companies-trademarks-in-comparisons/): I enjoyed this thought-provoking article describing the results of a court case about comparitive advertising on the Marketing Law site.... - [New Electronics launches online forums](https://www.napierb2b.com/2011/04/new-electronics-launches-online-forums/): New Electronics has just announced the launch of discussion forums on their website. I think this is a great move:... - [How important is Twitter to the B2B tech media?](https://www.napierb2b.com/2011/04/how-important-is-twitter-to-the-b2b-tech-media/): Twitter is definitely making a significant impact to B2B tech publishers in sectors such as IT, but how much impact... - [FreeRTOS opens releases to sponsorship](https://www.napierb2b.com/2011/04/freertos-opens-releases-to-sponsorship/): Arguably the world’s favourite RTOS (based upon the embedded. com surveys), FreeRTOS. org has decided to offer “release sponsorship”. This... - [No more printed catalogues from Digi-Key](https://www.napierb2b.com/2011/03/no-more-printed-catalogues-from-digi-key/): Mick Elliott reports that Digi-Key has announced that they will stop producing a printed catalogue. This is an interesting move... - [Another successful show!](https://www.napierb2b.com/2011/03/another-successful-show/): Hot on the heels of the impressive showing by DATE 2011, another specialist event has reported an increase in attendance.... - [DATE increases exhibition attendance by 40%](https://www.napierb2b.com/2011/03/date-increases-exhibition-attendance-by-40/): Whether it was the choice of Grenoble as the location, the improved economic climate or some other factor, it’s clear... - [Power Systems Design launches online community](https://www.napierb2b.com/2011/03/power-systems-design-launches-online-community/): A new online “community” for power electronics engineers has been launched by Power Systems Design on their English website. After... - [TechMedia launches dedicated Danish electronics site](https://www.napierb2b.com/2011/03/techmedia-launches-dedicated-danish-electronics-site/): TechMedia A/S, publishers of aktuel elektronik and Elektronik Nyt, has launched a new site dedicated to electronics design, Elektronik Online.... - [Svet Elektronike named as an official media partner](https://www.napierb2b.com/2011/03/svet-elektronike-named-as-an-official-media-partner/): National Instruments has named Svet elektronike as an Official Media Partner. Thorsten Mayer, Marketing Manager at NI commented, “Svet Elektronike... - [Can I claim my product is "green"?](https://www.napierb2b.com/2011/03/can-i-claim-my-product-is-green/): Claims that products are “environmentally friendly” can sometimes be a little questionable. In Europe this “greenwashing” has resulted in many... - [Why are trade shows successful in Germany?](https://www.napierb2b.com/2011/03/why-are-trade-shows-successful-in-germany/): I loved Graham Pitcher’s intro to the New Electronics email newsletter, where he asks why German trade shows are so... - [Video explains how to get the best from press meetings](https://www.napierb2b.com/2011/02/video-explains-how-to-get-the-best-from-press-meetings/): Our white paper that describes the rules for successful press meetings has been very popular, so now we’ve decided to... - [Energie&Technik increases frequency](https://www.napierb2b.com/2011/02/energietechnik-increases-frequency/): Energie&Technik continues to go from strength to strength, and has increased publication frequency to six issues in 2011. It’s great... - [What do corporate slogans achieve?](https://www.napierb2b.com/2011/02/what-do-corporate-slogans-achieve/): Corporate slogans are very much in fashion, but as Seth Godin points out they’re usually meaningless and generally ignored. Seth... - [Call for papers - Embedded Masterclass 2011](https://www.napierb2b.com/2011/02/call-for-papers-embedded-masterclass-2011/): The Embedded Masterclass Conference & Exhibition, which will take place in Cambridge on the 24th May 2011 and Stratford-upon-Avon the... - [When marketing stunts go wrong...](https://www.napierb2b.com/2011/02/when-marketing-stunts-go-wrong/): I’m delighted that B2B technology marketing is becoming more creative, and that companies are prepared to try innovative campaigns. Unfortunately... - [Call for papers - SAME 2011](https://www.napierb2b.com/2011/02/call-for-papers-same-2011/): The organisers of the SAME 2011 Forum have issued a call for papers. Topics of particular interest this year include:... - [New online publication for the south west of England](https://www.napierb2b.com/2011/02/new-online-publication-for-the-south-west-of-england/): A new site, SW Innovation News, launched on the 10th February. I was excited to hear about this venture because... - [Call for papers extended](https://www.napierb2b.com/2011/02/call-for-papers-extended/): Good news for those of you that work in the field of batteries, but are struggling to keep up with... - [Electropages app achieves 100K downloads](https://www.napierb2b.com/2011/02/electropages-app-achieves-100k-downloads/): European publishers are getting on the apps bandwagon, with several recent launches, and a number planned for the near future.... - [Techfocus Media launch general electronics publication](https://www.napierb2b.com/2011/01/techfocus-media-launch-general-electronics-publication/): Techfocus Media has been slowly expanding its portfolio of niche online publications over the last seven years, and has now... - [PSD rolls out new website to China](https://www.napierb2b.com/2011/01/psd-rolls-out-new-website-to-china/): Power Systems Design has completed the rollout of their new look websites wit the launc of the new www. powersystemsdesignchina.... - [EO News switches to all-digital publication](https://www.napierb2b.com/2011/01/eo-news-switches-to-all-digital-publication/): Another publication has completed the transition from print to digital distribution. Starting with the January 2011 issue, EONEWS will be... - [Impressive stats from SupplyFrame](https://www.napierb2b.com/2011/01/impressive-stats-from-supplyframe/): I was impressed to see SupplyFrame’s 2010 statistics. Some of the impressive numbers include: 201,000,000 searches for technical specifications 96,000,000... - [OpenCores adds CV function and translates into Chinese](https://www.napierb2b.com/2011/01/opencores-adds-cv-function-and-translate-into-chinese/): OpenCores has extended users’ profiles to allow the creation of online CVs. It’s yet another example of online sites gradually... - [National Electronics Week North Africa postponed](https://www.napierb2b.com/2011/01/national-electronics-week-north-africa-postponed/): The organisers of National Electronics Week North Africa has unsurprisingly decided to postpone the event due to the political turmoil... - [How influential is social media?](https://www.napierb2b.com/2011/01/how-influential-is-social-media/): I was interested to hear today that more people follow @stephenfry on Twitter than buy The Times, Independent, Guardian, Telegraph... - [Weka eyetracking and copytest studies](https://www.napierb2b.com/2011/01/weka-eyetracking-and-copytest-studies/): This year Weka are again running their eyetracking survey, which is free for advertisers that place a 1/2 page or... - [Napier featured in Business XL](https://www.napierb2b.com/2011/01/napier-featured-in-business-xl/): We’re so focused on getting our clients PR coverage that it is often easy to forget to promote Napier. So... - [Techfocus Media offer special rates to startups and small companies](https://www.napierb2b.com/2011/01/techfocus-media-offer-special-rates-to-startups-and-small-companies/): Most of the media in the electronics industry is paid for entirely by advertisers, and for most publications a large... - [Napier selected to drive PennEngineering success in Germany](https://www.napierb2b.com/2011/01/napier-selected-to-drive-pennengineering-success-in-germany/): We are delighted that PennEngineering has selected us to help them grow their business in Germany by providing direct PR... - [New Bulgarian publication for energy industry](https://www.napierb2b.com/2011/01/new-bulgarian-publication-for-energy-industry/): TTL Media, publishers of the Bulgarian title Energy Review, have launched a new publication, Energy Info BG. Available online and... - [OFT acts on social media marketing in the UK](https://www.napierb2b.com/2011/01/oft-acts-on-social-media-marketing-in-the-uk/): Hot on the heels of the FTC’s regulation of paid-for promotions in social media, the UK’s Office of Fair Trading... - [Facebook relaxes guidelines for promotions](https://www.napierb2b.com/2011/01/facebook-relaxes-guidelines-for-promotions/): Osbourne Clark reports on its marketing law blog that Facebook has relaxed its guidelines for promotions. In the world of... - [Radio-electronics.com broadens coverage](https://www.napierb2b.com/2011/01/radio-electronics-com-broadens-coverage/): Radio-electronics. com has broadened the topics covered by the site by adding a Power Management area to the site. The... - [Design-In changes focus](https://www.napierb2b.com/2011/01/design-in-changes-focus/): Assodel (Italian Association of Electronic Suppliers) is changing the editorial focus of their popular Design-In publication and relaunching it as... - [Peak boosts frequency](https://www.napierb2b.com/2011/01/peak-boosts-frequency/): The economy must be getting better – print magazines are increasing frequency! I was delighted to hear that Peak Magazine... - [A new metric for electronics websites?](https://www.napierb2b.com/2011/01/a-new-metric-for-electronics-websites/): I was sent this interesting spreadsheet from Jure at Svet elektronike. He has created a new metric for websites by... - [How much should I spend on marketing?](https://www.napierb2b.com/2011/01/how-much-should-i-spend-on-marketing/): Anyone who was into computers in the 90’s would have got some AOL CDROMs – a lot of them. Despite... - [How many holidays?](https://www.napierb2b.com/2011/01/how-many-holidays/): There is a perception that Europeans have a lot of holidays. Although it is true that the USA has more... - [I want to go to a UK trade show!](https://www.napierb2b.com/2010/12/i-want-to-go-to-a-uk-trade-show/): I am constantly impressed with the clever ways that the organisers of National Electronics Week make me want to attend... - [Call for papers - BATTERIES 2011](https://www.napierb2b.com/2010/12/call-for-papers-batteries-2011/): A call for papers has been issued for BATTERIES 2011, which will take place in Cannes on the French Riviera... - [Easy Twitter follower management](https://www.napierb2b.com/2010/12/easy-twitter-follower-management/): Although I recently commented about the surprisingly low penetration of Twitter, it’s still a very valuable tool. Managing followers is... - [National Electronics Week comes to North Africa](https://www.napierb2b.com/2010/12/national-electronics-week-comes-to-north-africa/): NEW Events has announced the first National Electronics Week North Africa will take place on 8th and 9th March, 2011,... - [Maréchal Electric selects Napier for UK PR](https://www.napierb2b.com/2010/12/marechal-electric-selects-napier-for-uk-pr/): We’re delighted that Maréchal Electric has chosen Napier to promote their range of high-quality plugs and sockets designed for demanding... - [Interview - Udo Weller, President of Mesago PCIM GmbH](https://www.napierb2b.com/2010/12/interview-udo-weller-president-of-mesago/): Mesago organises several great trade shows in Germany, ranging from PCIM and SPS/IPC/DRIVES to Facility Management and Fireprotec. The shows... - [Twitter used by just 6 percent of Americans](https://www.napierb2b.com/2010/12/twitter-used-by-just-6-percent-of-americans/): With all the hype, it's easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. - [Can it get any worse for print?](https://www.napierb2b.com/2010/12/can-it-get-any-worse-for-print/): I was interested to see an email from a publishers’ representative, urging me to place advertising orders now because “print... - [Evertiq to increase technical content](https://www.napierb2b.com/2010/12/evertiq-to-increase-technical-content/): I understand that Evertiq plans to expand the remit of all their sites in 2011 by publishing more technical articles... - [Good news, bad news on advertising legislation](https://www.napierb2b.com/2010/12/good-news-bad-news-on-advertising-legislation/): The UK Government has launched a review of the UK’s IP laws, which will include consideration of whether we can... - [Call for papers - LOPE-C](https://www.napierb2b.com/2010/12/call-for-papers-lope-c/): The organisers of LOPE-C 2011 (Large-area Organic and Printed Electronics Convention) have issued a call for papers. Submissions are due... - [SPS/IPC/Drives reports "dream results"](https://www.napierb2b.com/2010/12/spsipcdrives-reports-dream-results/): The SPS/IPC/Drives show reports some impressive results for the event this year. Exhibition space was 94,155 sq m, an increase... - [Huson Media opens office in the Netherlands](https://www.napierb2b.com/2010/11/huson-media-opens-office-in-the-netherlands/): Huson Media, perhaps the largest advertising sales company working in the electronics industry, is opening a Dutch office, which will... - [Electronic Components switches back to ASA Media](https://www.napierb2b.com/2010/11/electronic-components-switches-back-to-asa-media/): Electronic Components Russia will be represented by ASA Media from January 2011. With a reduced portfolio of publications, Alastair Swift... - [NLA moves a step closer to winning online monitoring fight](https://www.napierb2b.com/2010/11/nla-moves-a-step-closer-to-winning-online-monitoring-fight/): I was sad to see that the PRCA and Meltwater lost a ruling by the High Court in the battle... - [EDN Europe reader study](https://www.napierb2b.com/2010/11/edn-europe-reader-study/): At electronica I had an interesting conversation with Martin Savery, publisher of EDN Europe and EPN. Recently Reed conducted some... - [No change in attendance at electronica?](https://www.napierb2b.com/2010/11/no-change-in-attendance-at-electronica/): In an optimistic press release, the organisers of electronica 2010 claimed the show “confirms upward trend in the electronics industry... - [Napier at the Weka stand party](https://www.napierb2b.com/2010/11/napier-at-the-weka-stand-party/): Here’s a photo of three of us at the Napier stand party during electronica. More photos of the stand party... - [Alastair Swift expands portfolio of US publications](https://www.napierb2b.com/2010/11/alastair-swift-expands-portfolio-of-us-publications/): ASA Media has expanded their portfolio of publications by adding Microwave Product Digest (MPD). This is a good move for... - [The death of newspapers?](https://www.napierb2b.com/2010/11/the-death-of-newspapers/): The Ad Sales Blog has an interesting post: The Newspaper Extinction Timeline. It will be interesting to see whether the... - [Traditional media stages a comeback?](https://www.napierb2b.com/2010/11/traditional-media-stages-a-comeback/): Marketing Week has an interesting report about the recent WPP results, in which the company’s chief executive, Sir Martin Sorrell,... - [Horrifying online adverts](https://www.napierb2b.com/2010/10/horrifying-online-adverts/): Online advert networks aren’t perfect. In fact placing ads on networks using keywords can produce horrible results for brands, yet... - [Embedded Live increases visitor numbers](https://www.napierb2b.com/2010/10/embedded-live-increases-visitor-numbers/): OK, I admit that I went with fairly low expectations, but I was genuinely pleased to see Embedded Live deliver... - [UBM forms new electronics publishing business...again!](https://www.napierb2b.com/2010/10/ubm-forms-new-electronics-publishing-business-again/): UBM has formed a new company, UBM Electronics, by merging EE Times groups with the electronics properties they gained when... - [The French teach us how to use English in press releases](https://www.napierb2b.com/2010/10/the-french-teach-us-how-to-use-english-in-press-releases/): I love the post by Jean-Jacques Maleval, editor of Storage Newsletter that lists words he thinks should be avoided in... - [Radio-electronics adds news](https://www.napierb2b.com/2010/10/radio-electronics-adds-news/): Radio-electronics has added a news service to the site, providing a feed of “Up to the minute news about the... - [TechEye wants publishers to value journalists](https://www.napierb2b.com/2010/10/techeye-wants-publishers-to-value-journalists/): Do publishers value journalists, or do they simply see them as machines to generate undifferentiated content. Mike Magee – a... - [Videoblogging on electronics-video.com](https://www.napierb2b.com/2010/10/videoblogging-on-electronics-video-com/): Thanks to the guys at Electronics-Video. com, who’ve featured my comment on the UBM acqusiion of Canon Communications as the... - [Are digital magazine adverts using tricks to increase clicks?](https://www.napierb2b.com/2010/10/are-digital-magazine-adverts-using-tricks-to-increase-clicks/): Yesterday I talked to someone at one of the leading European digital magazines. They were very excited with the performance... - [How to construct a "game of skill"](https://www.napierb2b.com/2010/10/how-to-construct-a-game-of-skill/): In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes... - [Cookies saved?](https://www.napierb2b.com/2010/10/cookies-saved/): There has been lots of discussion about the proposal by the EU to require consumers to opt-in before cookies are... - [The ultimate guide to storage abbreviations](https://www.napierb2b.com/2010/10/the-ultimate-guide-to-storage-abbreviations/): Navigating the endless abbreviations and acronyms in technology can be difficult, particularly in rapidly developing sectors such as data storage.... - [Boards & Solutions Magazine to merge print editions with ECE](https://www.napierb2b.com/2010/10/boards-solutions-magazine-to-merge-print-editions-with-ece/): ICC Media has decided to merge the print titles Boards & Solutions Magazine and Embedded Control Europe (ECE) in 2011.... - [Malcolm Cameron takes on Open Systems Media](https://www.napierb2b.com/2010/10/malcolm-cameron-takes-on-open-systems-media/): Malcolm Cameron, who currently sells the ICC Media titles and is one of the driving forces behind Electronics-Video. com, is... - [SupplyFrame tells you how to use your website as a sales funnel](https://www.napierb2b.com/2010/10/supplyframe-tells-you-how-to-use-your-website-as-a-sales-funnel/): I really liked SupplyFrame’s guide to using your website to create a measurable sales funnel. They’ve done a great job... - [IP-SOC 2010 announces conference programme](https://www.napierb2b.com/2010/10/ip-soc-2010-announces-conference-programme/): The programme for IP-SOC, to be held in Grenoble, France from 30th November to 1st December is now available online. - [Power Systems Design rebrands and launches new website](https://www.napierb2b.com/2010/10/power-systems-design-rebrands-and-launches-new-website/): Power Systems Design has completed a major facelift of both the print title and website, with funky new PSD branding.... - [What was hot at ad:tech London?](https://www.napierb2b.com/2010/10/what-was-hot-at-adtech-london/): I recently visited ad:tech London to see some of the latest developments in online advertising. Frequently innovations start in the... - [Call for papers - Smart Systems ](https://www.napierb2b.com/2010/10/call-for-papers-smart-systems/): The organisers of Smart Systems Integration, which will be held in Dresden, Germany on 22nd to 23rd March 2011 have... - [UK organisations introduce "Media Spamming Charter"](https://www.napierb2b.com/2010/10/uk-organisations-introduce-media-spamming-charter/): The PRCA (Public Relations Consultants Association), the Chartered Institute of Public Relations (CIPR), and the Investor Relations Society (IRS) have... - [Tech journalists like email](https://www.napierb2b.com/2010/09/tech-journalists-like-email/): I was not surprised to see the results of the recent PRSourceCode survey that showed that more than 90% of... - [Napier launches updated website](https://www.napierb2b.com/2010/09/napier-launches-new-website-2/): We’ve launched a new Napier website. Whilst this in itself isn’t major news, I think that the project highlights some... - [Trainer CEO wins Woman Entrepreneur of the Year award](https://www.napierb2b.com/2010/09/trainer-ceo-wins-woman-entrepreneur-of-the-year-award/): Congratulations to Susan Thomas, CEO and founder of Trainer Communications, a great American agency who we’re proud to have as... - [eLegacy awards photos and video](https://www.napierb2b.com/2010/09/elegacy-awards-photos-and-video/): I had a great time at the eLegacy awards a couple of weeks ago – yet again IML put on... - [Radio-Electronics.com reports strong traffic growth](https://www.napierb2b.com/2010/09/radio-electronics-com-reports-strong-traffic-growth/): Recently I chatted to Ian Poole, editor of Radio-Electronics. com, who was very keen to tell me about the growth... - [rf&wireless to close](https://www.napierb2b.com/2010/09/rfwireless-to-close/): Sadly I’ve been told that issue 6 of rf&wireless will be the last edition as Beam Verlag reorganises their publication... - [UBM acquires Canon Communications](https://www.napierb2b.com/2010/09/ubm-acquires-canon-communications/): Yesterday UBM announced it had acquired Canon communications. From the point of view of the electronics industry this means that... - [Electronics-Video.com shows strong growth](https://www.napierb2b.com/2010/09/electronics-video-com-shows-strong-growth/): I recently had a chat with the guys from Electronics-video. com, a site that has spent quite a long time... - [What the experts think of Google Instant](https://www.napierb2b.com/2010/09/what-the-experts-think-of-google-instant/): There has been a lot of discussion about Google Instant; the new feature where search results appear and change as... - [Svet elektronike adds translation](https://www.napierb2b.com/2010/09/svet-elektronike-adds-translation/): One of the biggest challenges with a pan-European campaign is dealing with all the different languages. Coverage analysis presents a... - [4 reasons why PRs are better than SEOs at... SEO](https://www.napierb2b.com/2010/09/4-reasons-why-prs-are-better-than-seos-at-seo/): Interesting blog post from Kelvin Newman on the econsultancy site, giving four reasons why PR professionals are better at building... - [New website for Automotive Electronics](https://www.napierb2b.com/2010/09/new-website-for-automotive-electronics/): Normally I wouldn’t talk about website redesigns, but I’m going to make an exception as David Williams, publisher of Automotive... - [New PCB title launches in Czech Republic](https://www.napierb2b.com/2010/09/new-pcb-title-launches-in-czech-republic/): CADware has launched a new title in the Czech Republic, DPS Plošné spoje od A do Z (PCB Printed circuit... - [Technology adverts that got banned in the UK](https://www.napierb2b.com/2010/09/technology-adverts-that-got-banned-in-the-uk/): Nice article on the IT Pro website gives their “Top 10 tech advert fails” – a list of 10 big... - [ASA gets power over online promotion](https://www.napierb2b.com/2010/09/asa-gets-power-over-online-promotion/): Many of the UK’s PR professionals have been disappointed that the UK’s Advertising Standards Authority (ASA) has been given power... - [SupplyFrame acquires FindChips.com](https://www.napierb2b.com/2010/09/supplyframe-acquires-findchips-com/): Yesterday SupplyFrame, Inc. acquired FindChips. com. This acquisition is an interesting move, taking SupplyFrame from providing information about products to... - [New editor-in-chief at funkschau](https://www.napierb2b.com/2010/09/new-editor-in-chief-at-funkschau/): Ralf Ladner has been named as the new editor-in-chief at funkschau. Ralf has a strong background, starting his career as... - [Design & Elektronik reaches 25](https://www.napierb2b.com/2010/09/design-elektronik-reaches-25/): Congratulations to everyone at D&E on the publication’s 25th birthday. The publication has done a great job in carving out... - [FTC rules against fake reviews](https://www.napierb2b.com/2010/08/ftc-rules-against-fake-reviews/): The Federal Trade Commission (FTC) has ruled against a marketing company that posted fake reviews on iTunes to promote their... - [ED Europe to change digital format](https://www.napierb2b.com/2010/08/ed-europe-to-change-digital-format/): Electronic Design Europe will switch from its current PDF format to a “flip book” design based upon the Zmags platform.... - [Should Google use AdWords?](https://www.napierb2b.com/2010/08/should-google-use-adwords/): It seems obvious – of course Google should use its own advertising system, AdWords. Placement of “house ads” has always... - [New electronics editor at E&T](https://www.napierb2b.com/2010/08/new-electronics-editor-at-et/): Paul Dempsey has taken over the reigns from Chris Edwards at E&T. Paul will work remotely from his base in... - [UK publisher launches Chinese title](https://www.napierb2b.com/2010/08/uk-publisher-launches-chinese-title/): Energy Storage Publishing will launch a Chinese version of BEST (Batteries and Energy Storage Technology) magazine, starting with the November... - [New EMC yearbook for Europe](https://www.napierb2b.com/2010/08/new-emc-yearbook-for-europe/): ITEM Publications are launching a European edtion of Interference Technology EMC Directory and Design Guide. Published as an annual reference... - [New Electronics launches daily newsletter](https://www.napierb2b.com/2010/07/new-electronics-launches-daily-newsletter/): New Electronics today launched a daily email newsletter. I’m sure that a daily frequency is going to be a good... - [NEW plans electronics pavilion at DSEi](https://www.napierb2b.com/2010/07/new-plans-electronics-pavilion-at-dsei/): The organisers of National Electronics Week have announced that they will be running an international electronics pavilion at DSEi 2011.... - [Call for papers - PCIM 2011](https://www.napierb2b.com/2010/07/call-for-papers-pcim-2011/): A Call for Papers has been issued by the organisers of PCIM Europe 2011. With the conference being a key... - [Colin Holland takes over MCU DesignLine](https://www.napierb2b.com/2010/07/colin-holland-takes-over-mcu-designline/): Colin Holland is now editing MCU DesignLine, expanding his remit as the guru of all things embedded at EE Times.... - [Will we ever be able to measure the impact of PR?](https://www.napierb2b.com/2010/07/will-we-ever-be-able-to-measure-the-impact-of-pr/): The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well... - [Will custom publishing drive the electronics media?](https://www.napierb2b.com/2010/07/will-custom-publishing-drive-the-electronics-media/): In the last week I’ve been sent information about Elektronik’s ARM special and discussed the custom publishing projects that IML... - [Hanser launches new medical publication](https://www.napierb2b.com/2010/07/hanser-launches-new-medical-publication/): Publishers in the electronics industry continue to prove that print magazines are refusing to die quietly. Hanser has announced the... - [Social media and the enterprise](https://www.napierb2b.com/2010/07/social-media-and-the-enterprise/): Some interesting stats from CorpComms magazine article about the use of social media by the top 100 companies listed in... - [Are apps the future of publishing?](https://www.napierb2b.com/2010/07/are-apps-the-future-of-publishing/): With many people predicting the future of magazines to lay within tablets such as the iPad, perhaps apps also represent... - [Google provides Insights for Search](https://www.napierb2b.com/2010/06/google-provides-insights-for-search/): Google Insights for Search is an interesting tool that allows you to compare the level of “interest” (which in Google’s... - [Trainer Communications wins PRSA award](https://www.napierb2b.com/2010/06/trainer-communications-wins-prsa-award/): We don’t participate in a formal network, preferring to allow clients to choose the best agency for their needs. However,... - [Rolf takes over at Elektronik Nyt](https://www.napierb2b.com/2010/06/rolf-takes-over-at-elektronik-nyt/): The well known Danish editor and toy train aficionado, Rolf Sylvester-Hvid. has taken over the editor duties at Elektronik Nyt.... - [EO News drops to monthly frequency](https://www.napierb2b.com/2010/06/eo-news-drops-to-monthly-frequency/): From June 2010, EO News is reducing its frequency to once per month, and with no issues planned for July/August... - [Energie & Technik launches independent site](https://www.napierb2b.com/2010/06/energie-technik-launches-independent-site/): I was pleased to see that Energie & Technik now has its own website. The launch of the publication has... - [Video archive of PCIM presentations](https://www.napierb2b.com/2010/06/video-archive-of-pcim-presentations/): Over 60 videos of keynotes and presentations from PCIM are now available on the PCIM website. I think this is... - [David Morrison joins Power Systems Design editorial team](https://www.napierb2b.com/2010/06/david-morrison-joins-power-systems-design-editorial-team/): David Morrison has joined the Power Systems Design editorial team, and will be writing a regular column covering Recruitment and... - [Napier named one of UK’s top 25 Tech Agencies](https://www.napierb2b.com/2010/06/napier-named-one-of-uks-top-25-tech-agencies/): We were all delighted that Napier has been named as one of the UK’s top technology consultancies by PR Week... - [LEM wins award from Mesures](https://www.napierb2b.com/2010/06/lem-win-award-from-mesures/): Congratulations to LEM, who have won an award for their RT series of current transducers in the electrical measurement category... - [BPA trying out metrics for digital magazines](https://www.napierb2b.com/2010/05/bpa-trying-out-metrics-for-digital-magazines/): Josh Gordon reports that the BPA is testing new metrics for digital-only magazine audits. This has to be a good... - [New editor for Automotive DesignLine](https://www.napierb2b.com/2010/05/new-editor-for-automotive-designline-2/): Anne-Francoise Pele has taken over as the new editor for the EE Times Automotive DesignLine – the one tied to... - [Editor interview - Jurgen Hübner, ICC Media](https://www.napierb2b.com/2010/05/editor-interview-jugen-hubner-icc-media/): You’re based in Germany, which probably has the best advertising support of any country in the electronics industry. So why... - [Publishing magazines is still a tough business](https://www.napierb2b.com/2010/05/publishing-magazines-is-still-a-tough-business/): Although the economy is beginning to pick up, advertising budgets are lagging somewhat. This makes it tough on publishers, many... - [Call for papers – MAE 2010](https://www.napierb2b.com/2010/05/call-for-papers-mae-2010/): The 4th annual Military, Defence and Aerospace Electronics Conference (MAE2010) – the UK’s only dedicated event on embedded computing and... - [“I liked the Embedded Masterclass so much that I bought it”](https://www.napierb2b.com/2010/05/i-liked-the-embedded-masterclass-so-much-i-bought-it/): Despite the challenges of an ominous ash cloud and typically horrible traffic on the M4, the Embedded Masterclass yet again... - [Strong results from PCIM](https://www.napierb2b.com/2010/05/strong-results-from-pcim/): Despite the threat of disrupted travel from the volcanic ash cloud, the organisers of PCIM have reported strong figures for... - [Embedded Developer launches German site](https://www.napierb2b.com/2010/05/embedded-developer-launches-german-site/): EmbeddedDeveloper. com, a joint venture between Convergence Promotions and Hearst Business Media has launched a German language site, EmbeddedDeveloper. de.... - [Call for papers – ESE Kongress](https://www.napierb2b.com/2010/04/call-for-papers-ese-kongress/): It’s sometimes easy to focus too much on the latest exciting new chip or hardware announcement and forget that embedded... - [e-Legacy awards open for entries](https://www.napierb2b.com/2010/04/e-legacy-awards-open-for-entries/): EPD is inviting entries for the e-Legacy Awards 2010. The e-Lagecy awards are one of the most sought after prizes... - [An exhibition with a captive audience](https://www.napierb2b.com/2010/04/an-exhibition-with-a-captive-audience/): I was interested to see that Ingram Micro, an IT distributor, is planning a show that will span two venues:... - [Napier recognised in PR Week league tables](https://www.napierb2b.com/2010/04/napier-recognised-in-pr-week-league-tables/): it was great to see Napier featuring in the PR Week agency league tables for 2010. In addition to being... - [Call for papers – IP-SOC 2010](https://www.napierb2b.com/2010/04/call-for-papers-ip-soc-2010/): Now in its 19th year, IP-SOC has issued a call for papers. The event will be held in the beautiful... - [Promise shortlisted for 4 storage awards](https://www.napierb2b.com/2010/04/promise-shortlisted-for-4-storage-awards/): Congratulations to Promise Technology, who have been named as a Storage Awards finalist in four categories: One to watch –... - [Elektroniktidningnen recruits sales manager for local advertisers](https://www.napierb2b.com/2010/04/elektroniktidningnen-recruits-sales-manager-for-local-advertisers/): You’ll sometimes hear the comment that publications in Sweden and Finland exist only to allow overseas companies to sell to... - [Italian electronics industry finds opportunities in Tunisia](https://www.napierb2b.com/2010/04/italian-electronics-industry-finds-opportunities-in-tunisia/): I’m impressed by the positive approach taken by Italian electronics companies. On the 15th April the first INTERNATIONAL FORTRONIC FORUM,... - [Semiconductor International closes](https://www.napierb2b.com/2010/04/semiconductor-international-closes/): It’s always sad to see publications close, even when you know that the publisher has already made the decision to... - [Techwatch promotes Dutch training courses](https://www.napierb2b.com/2010/04/techwatch-promotes-dutch-training-courses/): When the from former Philips Centre for Technical Training stopped running training course, Techwatch, the publishers of Bits&Chips and Mechatronica,... - [Editor interview - Ian Poole, Radio-Electronics.com](https://www.napierb2b.com/2010/04/editor-interview-ian-poole-radio-electronics-com/): In our industry there is always a debate about whether engineers or journalists make the best editors, Personally, I think... - [Call for papers – MAE2010](https://www.napierb2b.com/2010/04/call-for-papers-mae2010/): The organisers of the Military, Defence and Aerospace Electronics Conference (MAE2010) have issued a call for papers. This year the... - [DATE proclaims move to Dresden a success](https://www.napierb2b.com/2010/04/date-proclaims-move-to-dresden-a-success/): The organisers of DATE10 say they are delighted with the results of this year’s event in Dresden. In addition to... - [Four reasons why iAds matter to B2B marketers and publishers](https://www.napierb2b.com/2010/04/four-reasons-why-iads-matter-to-b2b-marketers-and-publishers/): Apple announced last week that they were introducing a new mobile advertising format, the iAd. The new adverts will work... - [Are digital magazines better than websites?](https://www.napierb2b.com/2010/04/are-digital-magazines-better-than-websites/): Most marketing managers view the breathless excitement when some publishers talk about digital magazines with cynicism: “They just want to... - [Editor interview: Phil Ling](https://www.napierb2b.com/2010/04/editor-interview-phil-ling/): You’ve launched a new magazine into the embedded market which is already covered by a couple of titles. Was there... - [New publication aims to get to the core of the embedded market](https://www.napierb2b.com/2010/04/new-publication-aims-to-get-to-the-core-of-the-embedded-market/): Cassidy Publications has launched a new digital title, Emcore, that focuses on embedded software development, and single- & multi-core microprocessors... - [A press release that’s “nothing special”](https://www.napierb2b.com/2010/03/a-press-release-thats-nothing-special/): I love the announcement that I’ve just got from Weka: it starts “There is nothing special in a trade publisher... - [Sensing an opportunity for another UK show](https://www.napierb2b.com/2010/03/sensing-an-opportunity-for-another-uk-show/): I’ve commented in the past about the difficulty of running shows in the UK, where enticing visitors to leave their... - [EPD returns to ABC audits](https://www.napierb2b.com/2010/03/epd-returns-to-abc-audits/): After a brief affair with the BPA, the next EPD audit will be from the ABC. This isn’t surprising: with... - [EM&T to merge with EPD](https://www.napierb2b.com/2010/03/emt-to-merge-with-epd/): EM&T, the production and test print title from IML is to merge with EPD. The EM&T content will be a... - [ICC Media launches EmbeddedNews.tv](https://www.napierb2b.com/2010/03/icc-media-launches-embeddednews-tv/): What do you do when you have created a pile of great video content? ICC Media, who have been building... - [Vicor/Picor Cool-Oring shortlisted for Selezione Innovations Award](https://www.napierb2b.com/2010/03/vicorpicor-cool-oring-shortlisted-for-selezione-innovations-award/): The energy-efficient Cool-ORing solution for redundant power supplies from Vicor’s Picor division has been shortlisted in the power category for... - [Looking for good food? Just ask Freddy](https://www.napierb2b.com/2010/03/looking-for-good-food-just-ask-freddy/): People that know me won’t be surprised that finding good food is one of my top priorities when travelling on... - [What’s New in Mobile closes](https://www.napierb2b.com/2010/03/whats-new-in-mobile-closes/): Sadly the online publication WhatsNewinMobile. com has closed. When I wrote about the launch, I liked the concept of a... - [ASA to regulate social media and other online marketing](https://www.napierb2b.com/2010/03/asa-to-regulate-social-media-and-other-online-marketing/): If you are marketing in the UK, you should know that the ASA (Advertising Standards Authority) will soon have a... - [Online word generator](https://www.napierb2b.com/2010/03/online-word-generator/): I’m not a big fan of unnecessarily making-up words: the half million or so words in the Oxford English Dictionary,... - [Darnell power conference coming to Europe](https://www.napierb2b.com/2010/03/darnell-power-conference-coming-to-europe/): The Darnell Group will be running their Digital Power Europe conference at the Holiday Inn Nuremberg City Center from 6th... - [Dispelling some digital magazine myths](https://www.napierb2b.com/2010/03/dispelling-some-digital-magazine-myths/): At Embedded World I was able to have a chat with a few publishers about digital magazines. Digital distribution is... - [National Electronics Week South Africa attracts 1700 visitors](https://www.napierb2b.com/2010/03/national-electronics-week-south-africa-attracts-1700-visitors/): It sounds like the first National Electronics Week South Africa proved to be a very successful event, with 1700 visitors... - [SPS/IPC/DRIVES call for papers offers €1000 for presentation from best young engineer](https://www.napierb2b.com/2010/03/spsipcdrives-call-for-papers-offers-1000-for-presentation-from-best-young-engineer/): SPS/IPC/DRIVES 2010 has issued a Call for Papers that cover topics including automation, industrial communications or drives. To encourage more... - [Embedded World 2010 an unqualified success](https://www.napierb2b.com/2010/03/embedded-world-2010-an-unqualified-success/): The general feeling at Embedded World this year was that the show was a genuine success, and this has been... - [Call for papers – SAME and SAFA](https://www.napierb2b.com/2010/03/call-for-papers-same-and-safa/): The organisers of the SAME 2010 Forum and the SAFA 2010 Workshop have issued a call for papers. SAME invites... - [Call for papers – Embedded Conference Scandinavia](https://www.napierb2b.com/2010/03/call-for-papers-embedded-conference-scandinavia/): The fifth annual Embedded Conference Scandinavia will be held on 19th to 20th October, and the organisers have issued a... - [Call for papers about system safety](https://www.napierb2b.com/2010/03/call-for-papers-about-system-safety/): The IET has issued a call for papers for its System Safety conference that will be held in Manchester, UK... - [EP&Dee goes digital](https://www.napierb2b.com/2010/03/epdee-goes-digital/): EP&Dee (Electronic Products & Design Eastern Europe) has added digital distribution and has started a push to grow its digital... - [Antonella Cattaneo moves to cover automation](https://www.napierb2b.com/2010/03/antonella-cattaneo-moves-to-cover-automation/): As part of the reorganisation of editors at Fiera Milano Editore, Antonella Cattaneo has been appointed Managing Editor of Automazione... - [Findlay Direct Marketing website gives immediate counts for campaign planning](https://www.napierb2b.com/2010/03/findlay-direct-marketing-website-gives-immediate-counts-for-campaign-planning/): It’s frustrating to be told that the counts you need for a direct marketing campaign will take a day or... - [Electronics-video.com launches to provide a YouTube for engineers](https://www.napierb2b.com/2010/03/electronics-video-com-launches-to-provide-a-youtube-for-engineers/): I’m delighted when publishers see new technologies as an opportunity rather than a threat, particularly when they use that technology... - [No more print for Total Telecom](https://www.napierb2b.com/2010/02/no-more-print-for-total-telecom/): I was sad to see that Total Telecom has stopped publishing the print edition, although it was some consolation that... - [EDN Europe media pack](https://www.napierb2b.com/2010/02/edn-europe-media-pack/): It’s not often I write about media packs, but the new EDN Europe media information is worthy of comment. The... - [Optimism amongst event organisers](https://www.napierb2b.com/2010/02/optimism-amongst-event-organisers/): With Embedded World only a week away, it was great to get some positive news about a couple of events.... - [No rest for busy Italian editor](https://www.napierb2b.com/2010/02/no-rest-for-busy-italian-editor/): Congratulations to Filippo Fossati, who has just been appointed editor-in-chief of EO News – the second time that he has... - [MMG invest in circulation](https://www.napierb2b.com/2010/02/mmg-invest-in-circulation/): The latest ABC figures are out (ABC issue annual figures, whereas BPA audits are published when the audit is completed),... - [Firmware is first Italian magazine to launch digital distribution](https://www.napierb2b.com/2010/02/firmware-is-first-italian-magazine-to-launch-digital-distribution/): Firmware has launched a digital version of the magazine, making Inware Edizioni the first publisher in our sector to launch... - [Sale of EDN brands unlikely to affect Europe](https://www.napierb2b.com/2010/02/sale-of-edn-brands-unlikely-to-affect-europe/): A few days ago Canon Communications LLC acquired four media brands from Reed Business Information-US: Electronic Design News (EDN), Design... - [Silicon Southwest believes the future is analogue](https://www.napierb2b.com/2010/02/silicon-southwest-believes-the-future-is-analogue/): I was delighted that the next Silicon Southwest event will be just down the road from Napier at NXP’s Southampton... - [Germany rules IP address tracking breaches data protection law](https://www.napierb2b.com/2010/02/germany-rules-ip-address-tracking-breaches-data-protection-law/): The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and... - [British government not amused by parodies](https://www.napierb2b.com/2010/02/british-government-not-amused-by-parodies/): The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody.... - [Be careful when jumping on the green bandwagon](https://www.napierb2b.com/2010/02/be-careful-when-jumping-on-the-green-bandwagon/): An interesting case study that will be of interest for the many companies marketing their eco-credentials: the UK’s Advertising Standards... - [Napier review of 2009](https://www.napierb2b.com/2010/01/napier-review-of-2009/): Every year I put together a review of what happened in the European electronics media, including some of the highlights... - [ED Europe now accepts display adverts](https://www.napierb2b.com/2010/01/ed-europe-now-accepts-display-adverts/): ED Europe was the first magazine in the European electronics media to opt for an entirely digital distribution, a move... - [What should agencies do about social media?](https://www.napierb2b.com/2010/01/what-should-agencies-do-about-social-media/): Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve... - [Elektroniktidningen goes green with new cleantech website](https://www.napierb2b.com/2010/01/elektroniktidningen-goes-green-with-new-cleantech-website/): Clean/green technology is one of the hottest industries at present, giving publishers a great opportunity to launch new titles. Last... - [The Next Silicon Valley](https://www.napierb2b.com/2010/01/the-next-silicon-valley/): Once you have launched EE Times Europe? Richard Wallace has decided that the right thing to do is to look... - [ESC UK/EW Live encourages vendor seminars](https://www.napierb2b.com/2010/01/esc-ukew-live-encourages-vendor-seminars/): I’m told that the joint venture electronics show organised by Reed and EE Times Group (formerly TechInsights) will soon have... - [Embedded Systems Design Europe goes digital](https://www.napierb2b.com/2010/01/embedded-systems-design-europe-goes-digital/): After the decision by EE Times Group (formerly TechInsights) to hold on to ESD Europe, rather than include it in... - [Can electronics be funny?](https://www.napierb2b.com/2010/01/can-electronics-be-funny/): We’ve recently completed a great project with ACAL: we co-sponsored a project at the University of Chichester where students were... - [ART running IPC instructor-level training at NEW South Africa](https://www.napierb2b.com/2010/01/art-running-ipc-instructor-level-training-at-new-south-africa/): It’s great to see our friends at Advanced Rework Technology (ART) will be running IPC training at National Electronics Week... - [Industry Forecast Seminar 2010](https://www.napierb2b.com/2010/01/industry-forecast-seminar-2010/): Future Horizons will hold their 2010 Industry Forecast Seminar on Tuesday 26th Jan, 2010 at the Hilton London Olympia Hotel,... - [Will linking remain free?](https://www.napierb2b.com/2010/01/will-linking-remain-free/): There is an interesting battle in the UK where the NLA, which is a company that has been set up... - [Call for papers – NEW](https://www.napierb2b.com/2010/01/call-for-papers-new/): The organisers of National Electronics Week have issued a call for papers. Taking the “keep it simple” approach, all you... - [Magazine publishers look towards a digital world](https://www.napierb2b.com/2010/01/magazine-publishers-look-towards-a-digital-world/): A couple of recent announcements demonstrate that large publishers – particularly in the US – are working to create better... - [Napier aiming to set land speed record](https://www.napierb2b.com/2010/01/napier-aiming-to-set-land-speed-record/): Napier is aiming to break the 1000mph barrier and set a new land speed record. OK, we’re not actually going... - [Italian events for 2010](https://www.napierb2b.com/2010/01/italian-events-for-2010/): Fiera Milano Editore organise some great seminars in Italy. Here is a list of the events they have planned for... - [Embedded Masterclass bans PowerPoint](https://www.napierb2b.com/2009/12/embedded-masterclass-bans-powerpoint/): The organisers of the UK Embedded Masterclass have announced that the 2010 event will be held on 6th and 11th... - [FTC regulations explained](https://www.napierb2b.com/2009/12/ftc-regulations-explained/): Most readers of Napier News will have heard of the recent FTC guidelines concerning disclosure of paid-for product promotions online. - [Call for papers – BATTERIES 2010](https://www.napierb2b.com/2009/12/call-for-papers-batteries-2010/): The organisers of BATTERIES 2010, which will take place from September 29th to October 1st in CANNES-Mandelieu, French Riviera, have... - [Publishers write their own adverts](https://www.napierb2b.com/2009/12/publishers-write-their-own-adverts/): The people behind Bedrock must have heard publishers complaining that they could write better adverts, and have given them the... - [Publishers – be afraid, very afraid](https://www.napierb2b.com/2009/12/publishers-be-afraid-very-afraid/): I’ve written in the past about the fact that our industry charges much higher CPMs than you’d see elsewhere. I... - [The 1000th post – European electronics media wishlist](https://www.napierb2b.com/2009/12/the-1000th-post-european-electronics-media-wishlist/): Unbelievably this is the 1000th post I’ve made to Napier News. As it will soon be Christmas (my children are... - [Elektor and Circuit Cellar join forces](https://www.napierb2b.com/2009/12/elektor-and-circuit-cellar-join-forces/): Elektor and Circuit Cellar have announced a “strategic partnership”, which, in plain language is an acquisition of Circuit Cellar by... - [Huson Media opens German office](https://www.napierb2b.com/2009/12/huson-media-opens-german-office/): Huson International Media, who impressively claim to be “the World’s largest independent representative of technology medea” has opened an office... - [SPS/IPC/Drives hits new visitor record](https://www.napierb2b.com/2009/11/spsipcdrives-hits-new-visitor-record/): Don’t they know there is a worldwide recession? The organisers of SPS/IPC/Drives have announced that this year the event attracted... - [Europe hates cookies](https://www.napierb2b.com/2009/11/europe-hates-cookies/): This is an important alert from Osborne Clark solicitors about restrictive new European rules governing the use of cookies on... - [Editor interview – Paul Whytock, Electronic Design Europe](https://www.napierb2b.com/2009/11/editor-interview-paul-whytock-electronic-design-europe/): ED Europe is a purely digital publication. So does this mean print is dead? Absolutely not. In my opinion print... - [IET Awards](https://www.napierb2b.com/2009/11/iet-awards/): Thanks to everyone at the IET for such a great evening at their annual awards last night. With around 500... - [New Tech acquires Electronica (Israel)](https://www.napierb2b.com/2009/11/new-tech-acquires-electronica-israel/): New-Tech magazine continues its aggressive growth in the Israeli electronics media by purchasing Electronica magazine. The title already reaches an... - [Reed to close EPE](https://www.napierb2b.com/2009/11/reed-to-close-epe/): Although not as high-profile as the closure of EPN France, Reed has also announced that they will be closing EPE... - [EDN Europe to switch to all-digital distribution](https://www.napierb2b.com/2009/11/edn-europe-to-switch-to-all-digital-distribution/): Although not the first title to have 100% digital circulation (Electronic Design Europe has been digital-only for some years), the... - [Record submissions for DATE 2010](https://www.napierb2b.com/2009/11/record-submissions-for-date-2010/): Despite the recent gloomy news about trade show attendance, it is clear that companies in our sector still believe that... - [Large drop in visitors to productronica](https://www.napierb2b.com/2009/11/large-drop-in-visitors-to-productronica/): It’s clearly not a good time for trade shows. ESC UK was disappointing, and now the big manufacturing show, productronica... - [Outram “highly commended” in Electrical Industry Awards](https://www.napierb2b.com/2009/11/outram-highly-commended-in-electrical-industry-awards/): Congratulations to Outram Research, whose PM7000 power analyser was ‘Highly Commended’ in the Electrical Industry Awards Test & Measurement category.... - [Industry forecast seminar planned for London and Geneva](https://www.napierb2b.com/2009/11/industry-forecast-seminar-planned-for-london-and-geneva/): Future Horizons has announced that their Industry Forecast Seminar for 2010 will be held at two different locations: London on... - [Inware tags adverts](https://www.napierb2b.com/2009/11/inware-tags-adverts/): Inware is promoting a new way to create an immediate electronic link between readers of print titles and advertisers. The... - [Electroniques reveals Editors in Chief](https://www.napierb2b.com/2009/11/electroniques-reveals-editors-in-chief/): François Gauthier has been named as Editor in Chief of the new publication Electroniques, which was formed by merging Electronique... - [PCIM China 2010 – call for papers](https://www.napierb2b.com/2009/11/pcim-china-2010-call-for-papers/): Mesago Messe, the organisers of PCIM China have issued a call for papers. Submissions are due by 16th November 2009. - [IEF sets date for 2010](https://www.napierb2b.com/2009/11/ief-sets-date-for-2010/): Future Horizons, organiser of the International Electronics Forum (IEF) has announced that the 2010 event will be held from 5th... - [ICC Media launch lead generation programme](https://www.napierb2b.com/2009/11/icc-media-launch-lead-generation-programme/): ICC Media is offering lead generation programmes on their Embedded-know-how. com portal. The packages are designed for a range of... - [ESC UK 2009 results](https://www.napierb2b.com/2009/10/esc-uk-results/): Although I did find one or two exhibitors that were reasonably pleased with the event, I think it is fair... - [Editor interview - Andre Rousselot](https://www.napierb2b.com/2009/10/editor-interview-andre-rousselot/): Why did you decide to buy EE Times Europe and MWEE only a few years after selling your magazine to... - [Call for papers - RTIC](https://www.napierb2b.com/2009/10/call-for-papers-rtic/): The IET, organisers of RTIC 2010, has issued a call for papers. The conference welcomes submissions discussing more efficient traffic... - [EPD adds white paper hosting](https://www.napierb2b.com/2009/10/epd-adds-white-paper-hosting/): EPD has launched a white papers section on the EPDonthenet. net website. The new section allows engineers to run a... - [ISS 2010](https://www.napierb2b.com/2009/10/iss-2010/): Semi has announced the programme for ISS 2010. The theme of the event will be “Building on Sustainability”. - [Weka confirms future for Energie&Technik](https://www.napierb2b.com/2009/10/weka-confirms-future-for-energietechnik/): Claiming the first issue was a “tremendous success”, Weka has announced that Energie&Technik will continue publication in 2010. Issues are... - [Google drops page rank on tools](https://www.napierb2b.com/2009/10/google-drops-page-rank-on-tools/): Users of the Google Webmaster Tools may have noticed that the page rank information has disappeared in the latest release.... - [Organisers claim success for Batteries 2009](https://www.napierb2b.com/2009/10/organisers-claim-success-for-batteries-2009/): The organizers of BATTERIES 2009 have announced that the event was attended by 350 delegates, which is a strong showing... - [John Walko to retire](https://www.napierb2b.com/2009/10/john-walko-to-retire/): Popular veteran editor John Walko is to retire from TechInsights at the end of this month. John has amassed many... - [Voting opens for e-Legacy awards](https://www.napierb2b.com/2009/10/voting-opens-for-e-legacy-awards/): EPD has opened the voting for the 2009 e-Legacy awards. You can vote online at http://www. epdonthenet. net/awards_vote. aspx. These... - [EDN Europe runs first animated Flash advert](https://www.napierb2b.com/2009/10/edn-europe-runs-first-animated-flash-advert/): EDN Europe has run their first animated flash advert in the digital edition of the magazine. The advert is on... - [SAME 2009 Results](https://www.napierb2b.com/2009/10/same-2009-results/): The organisers of SAME have announced the following statistics for this year’s event: 898 Visitors 25 Exhibitors 12 Sponsors 33... - [Napier achieves PRCA CMS accreditation](https://www.napierb2b.com/2009/09/napier-achieves-prca-cms-accreditation/): Today was an exciting day, as we went through our first audit for the Consultancy Management Standard (CMS) – the... - [AUTlook to add video coverage of shows](https://www.napierb2b.com/2009/09/autlook-to-add-video-coverage-of-shows/): Starting at the SMART Automation show, AUTlook is planning to offer video “highlights” of key shows, as well as the... - [Dedicated Systems moves to pay-to-post system](https://www.napierb2b.com/2009/09/dedicated-systems-moves-to-pay-to-post-system/): I wouldn’t want to be a publisher in the current market, and understand their need to generate revenue from as... - [SupplyFrame hits 2M uniques in August](https://www.napierb2b.com/2009/09/supplyframe-hits-2m-uniques-in-august/): So much for a quiet summer... SupplyFrame hit 2M unique users for the first time in August, an impressive achievement... - [How to get better rankings in Google News](https://www.napierb2b.com/2009/09/how-to-get-better-rankings-in-google-news/): One for the publishers that read Napier News: Google has recently published a blog entry, along with a video, that... - [Elektra awards shortlist](https://www.napierb2b.com/2009/09/elektra-awards-shortlist/): Congratulations to Jennic, LEM, Microchip, Picor and Vicor, all Napier clients shortlisted for the 2009 Elektra Awards. - [Dates announced for Embedded Masterclass 2010](https://www.napierb2b.com/2009/09/dates-announced-for-embedded-masterclass-2010/): The Embedded Masterclass has announced that the 2010 event will take place on the 6th and 11th May at Reading... - [Landing pages are best](https://www.napierb2b.com/2009/09/landing-pages-are-best/): Interesting article about whether it is best to route people to the home page, category pages or individual landing pages... - [Inware Edizioni launches custom publishing project for Comprel](https://www.napierb2b.com/2009/09/inware-launches-custom-publishing-project-for-comprel/): I was interested to hear about Elettronica 360, a custom publication created by Inware Edizioni for Italian distributor Comprel. In... - [EDN Europe speeds up digital version](https://www.napierb2b.com/2009/09/edn-europe-speeds-up-digital-version/): Like several other publications, EDN Europe has moved away from the Olive platform. It’s disappointing to see that Olive couldn’t... - [Call for papers - PCIM 2010](https://www.napierb2b.com/2009/09/call-for-papers-pcim-2010/): The organisers of PCIM 2010 have issued a call for papers. Submissions are invited with a 3-4 page synopsis of... - [Legal news](https://www.napierb2b.com/2009/09/legal-news/): A couple of interesting stories from the wonderful Marketinglaw site (NB registration required for both these stories). The protection of... - [Chip News takes a break](https://www.napierb2b.com/2009/08/chip-news-takes-a-break/): Chip News (a Russian publication) has stopped publishing, although they hope to restart when the economy improves. They have made... - [UK Email benchmarking report](https://www.napierb2b.com/2009/08/uk-email-benchmarking-report/): This may be of interest to people who would like country-specific email marketing research. Signup. to, a UK hosted email... - [Medtronic to publish company directory](https://www.napierb2b.com/2009/08/medtronic-to-publish-company-directory/): I wouldn’t normally cover special issues and directories in Napier News – there are simply too many of them! But... - [Call for panel proposals - DATE 2010](https://www.napierb2b.com/2009/08/call-for-panel-proposals-date-2010/): The organisers of DATE 2010 have issued a call for panel proposals. Panels should discuss future trends, hot-topic technologies and... - [Call for papers - IP-ESC 2009](https://www.napierb2b.com/2009/08/call-for-papers-ip-esc-2009/): The organisers of IP-ESC 2009, have issued a call for papers. A summary of at least 3 pages is required,... - [NEW moves and shortens the week to two days](https://www.napierb2b.com/2009/08/new-moves-and-shortens-the-week-to-two-days/): The organisers of National Electronics Week (NEW) were busy canvassing exhibitors and visitors at this year’s show, and will surprise... - [Do engineers use social media?](https://www.napierb2b.com/2009/08/do-engineers-use-social-media/): We recently conducted a survey in collaboration with the University of Chichester to understand the impact of social media on engineers. - [Social media survey iPod winner](https://www.napierb2b.com/2009/08/social-media-survey-ipod-winner/): Congratulations to Mr. Anthony T. Jones of EMTEQ – Europe, who was the lucky winner of the iPod Touch in... - [50 years of the UIPRE](https://www.napierb2b.com/2009/08/50-years-of-uipre/): The UIPRE (Union Internationale de la Presse Radiotechnique et Electronique) has just celebrated its 50th anniversary. The organisation is the... - [Program announced for Embedded Software Engineering Kongress](https://www.napierb2b.com/2009/08/program-announced-for-embedded-software-engineering-kongress/): MicroConsult and ELEKTRONIKPRAXIS have released the programme for the second Embedded Software Engineering Kongress, which will be held at Congress... - [Call for papers - Smart Systems Integration](https://www.napierb2b.com/2009/08/call-for-papers-smart-systems-integration/): The organisers of SMART SYSTEMS INTEGRATION 2010, which is taking place from 23-24 March 2010 in Como, Italy, have issued... - [Weka Sommernachtsfest 2009](https://www.napierb2b.com/2009/08/weka-sommernachtsfest-2009/): With over 500 guests, the Weka Sommernachtsfest 2009 proved to be a fantastic event held at the historic MVG Museum.... - [Channel-e and Elektor partner](https://www.napierb2b.com/2009/07/channel-e-and-elektor-partner/): With the limited advertising revenue available in any downturn, I’m always interested to see how publications can continue to deliver... - [Michelle Winny takes over at Electronics](https://www.napierb2b.com/2009/07/michelle-winny-takes-over-at-electronics/): Michelle Winny has wasted no time since leaving CIE, as she has already landed the editor’s role at Electronics. Michelle... - [Call for papers - PCIM Europe 2010](https://www.napierb2b.com/2009/07/call-for-papers-pcim-europe-2010/): The organisers of PCIM Europe have issued a call for papers. Authors can submit an oral presentation that will be... - [MMG to take on America](https://www.napierb2b.com/2009/07/mmg-to-take-on-america/): Hot on the heels of the launch of electronicsBOM. com, MMG has announced that Electronics Sourcing North America will be... - [ED Europe Newsline - first issue](https://www.napierb2b.com/2009/07/ed-europe-newsline-first-issue/): The first issue of the Electronic Design Europe Newsline was published yesterday. Interestingly Penton has chosen to deliver an email... - [PCIM had more exhibitors and larger floor area!](https://www.napierb2b.com/2009/07/pcim-had-more-exhibitors-and-larger-floor-area/): Don’t they know there is a recession on? PCIM 2009 managed to increase the exhibitors from 252 to 257, and... - [SupplyFrame launches Twitter tool](https://www.napierb2b.com/2009/07/supplyframe-launches-twitter-tool/): I’m still not sure about Twitter. OK, so it’s great for following Lance Armstrong, but is it really a going... - [Weka launches Energie&Technik](https://www.napierb2b.com/2009/07/weka-launches-energietechnik/): Weka’s Markt & Technik team is launching a new publication, Energie&Technik. Interestingly Weka has chosen to position the publication as... - [NEW attendance figures down on 2008](https://www.napierb2b.com/2009/07/new-attendance-figures-down-on-2008/): Perhaps not surprising in the current economic climate, the attendance figures of National Electronics Week were 1750 (excluding delegates and... - [What's more valuable – EE Times or The Simpsons?](https://www.napierb2b.com/2009/07/whats-more-valuable-ee-times-or-the-simpsons/): There has been quite a lot of discussion recently about advertising around The Simpsons being more expensive for online broadcasts... - [YouTube adverts for everyone](https://www.napierb2b.com/2009/07/youtube-adverts-for-everyone/): I’m a strong believer that online video will grow in importance, and that increasingly electronics companies will use the medium... - [Recession hits UK-based titles](https://www.napierb2b.com/2009/07/recession-hits-uk-titles/): The last job I would want at the moment is to be a publisher. I’m amazed at how well they... - [Napier research into social media use – preliminary results](https://www.napierb2b.com/2009/06/napier-research-into-social-media-use-preliminary-results/): I started work on a project to look at the use of social media by engineers some months ago, which... - [ilb2b.it relaunched](https://www.napierb2b.com/2009/06/ilb2b-it-relaunched/): The web portal for the Italian magazines Elettronica Oggi. EO News and EO Embedded (as well as several other automation,... - [An easy approach to touch-screen information systems](https://www.napierb2b.com/2009/06/an-easy-approach-to-touch-screen-information-systems/): Carrying boxes and boxes of data to trade shows and other events (and carrying the unused ones back) makes no... - [ED Europe to launch email newsletters](https://www.napierb2b.com/2009/06/ed-europe-to-launch-email-newsletters/): Penton has announced that email newsletters branded “Electronic Design Europe NewsLine” will launch in July. The newsletters are design to... - [Embedded Systems Europe rebrands and focuses on UK](https://www.napierb2b.com/2009/06/embedded-systems-europe-rebrands-and-focuses-on-uk/): Embedded System Europe is to rebrand as Embedded Systems Design, mirroring the branding of it’s sister title in the US.... - [Print is only half-dead](https://www.napierb2b.com/2009/06/print-is-only-half-dead/): A long time ago, when print still ruled the roost and online advertising brought in a pretty small proportion of... - [Another creative advertising promotion from funkschau](https://www.napierb2b.com/2009/06/another-creative-advertising-promotion-from-funkschau/): Without doubt, the most creative advertising promotions in our industry are developed by funkschau. Hot on the heels of offering... - [Good adverts will cost less on Digg](https://www.napierb2b.com/2009/06/good-adverts-will-cost-less-on-digg/): ... at least that is the idea! Like many social networking sites, Digg is concerned about adverts pushing some of... - [ElectronicsBOM.com goes live](https://www.napierb2b.com/2009/06/electronicsbom-com-goes-live/): ElectronicsBOM. com has gone live. This new website – from the publishers of Electronics Sourcing – aims to be a... - [SPS/IPC/DRIVES extends hours](https://www.napierb2b.com/2009/06/spsipcdrives-extends-hours/): Exhibitions in Germany are different. No only are visitors more organised and methodical in their approach, but sometimes their belief... - [Call for papers: AdvancedTCA/MicroTCA summit](https://www.napierb2b.com/2009/06/call-for-papers-advancedtcamicrotca-summit/): The organisers of the telecommunications-focused AdvancedTCA/MicroTCA Summit have issued a call for papers. The summit will be held from 27th... - [Google's search business](https://www.napierb2b.com/2009/06/googles-search-business/): Thanks to SupplyFrame for pointing me to this interesting article on ten things you didn’t know about Google’s search business... - [Global SMT & Packaging wins award](https://www.napierb2b.com/2009/06/global-smt-packaging-wins-award/): Congratulations to Global SMT & Packaging, which recently received the Media of the Year Award from SMTA China. Trevor Galbraith,... - [e-Legacy nominations now open](https://www.napierb2b.com/2009/06/e-legacy-nominations-now-open/): The e-Legacy Awards 2009, organised by IML, are now open for nominations. Although other awards in our industry are increasing... - [Global SMT & Packaging closes UK site](https://www.napierb2b.com/2009/06/global-smt-packaging-closes-uk-site/): Sad to see that Global SMT & Packaging has closed the UK site yesterday. Although the UK content is still... - [SENSOR+TEST 2009 attendance](https://www.napierb2b.com/2009/06/sensortest-2009-attendance/): The organisers of SENSOR+TEST 2009 have announced that they attracted 537 exhibitors and “approx. ” 7000 visitors. The exhibitors number... - [Napier named in PR Week's Top 40 Technology Consultancies](https://www.napierb2b.com/2009/05/napier-named-in-pr-weeks-top-40-technology-consultancies/): What a nice end to the week, as PR Week named Napier in their listing of the top 40 UK... - [Microsoft to launch search engine called "Bing"](https://www.napierb2b.com/2009/05/microsoft-to-launch-search-engine-called-bing/): The news that Microsoft is launching a new search engine called “Bing” has been covered extensively so I won’t go... - [Results of 1st Elektronik automotive congress](https://www.napierb2b.com/2009/05/results-of-1st-elektronik-automotive-congress/): The first Elektronik automotive congress was held in Munich on 19th May. The organisers, Weka, report that the event attracted... - [D&E to publish case study special issue](https://www.napierb2b.com/2009/05/de-to-publish-case-study-special-issue/): Here’s a really good idea from “DESIGN&ELEKTRONIK”. The magazine will publish a case study special in September 2009, providing design... - [How to get more people on your email database](https://www.napierb2b.com/2009/05/how-to-get-more-people-on-your-email-database/): Interesting story posted about the best way to grow your email database at MarketingCharts. com. According to research conducted by... - [Power Electronics Europe acquired by DFA Media](https://www.napierb2b.com/2009/05/power-electronics-europe-acquired-by-dfa-media/): I’ve just heard that DFA Media has acquired ‘Power Electronics Europe’ magazine and website. It’s good to see that there... - [Findlay Media launches engineering awards](https://www.napierb2b.com/2009/05/findlay-media-launches-engineering-awards/): Findlay Media, the publishers of New Electronics and several other engineering titles have launched the british engineering excellence awards, which... - [FTC tries to regulate paid-for blogging](https://www.napierb2b.com/2009/05/ftc-tries-to-regulate-paid-for-blogging/): Professional journalists have long complained about the lack of transparency from some influential bloggers, so I was interested to read... - [Elektra awards open for entries](https://www.napierb2b.com/2009/05/elektra-awards-open-for-entries/): The 2009 Elektra (European Electronics Industry) Awards are now open for entries. It’s time to enter the Elektra Awards 2009.... - [Online auditing of traffic now a requirement in the UK?](https://www.napierb2b.com/2009/05/online-auditing-of-traffic-now-a-requirement-in-the-uk/): Thanks to ABCe for pointing me to a recent judgement by the UK’s Advertising Standards Authority (ASA) that should concern... - [Embedded Masterclass beats the crunch](https://www.napierb2b.com/2009/05/embedded-masterclass-beats-the-crunch/): It’s great to hear about events and publications in our industry that are doing well, despite the recession. The Embedded... - [Call for papers - MAE 09](https://www.napierb2b.com/2009/05/call-for-papers-mae-09/): The organisers of the 3rd annual Military and Aerospace Electronics Conference and Exhibition (MAE09) have issued a call for papers.... - [New date for IEF](https://www.napierb2b.com/2009/05/new-date-for-ief/): Maybe things are looking up: Future Horizons has announced a new date for the postponed International Electronics Forum 2009. The... - [Vicor's VI Brick wins top 10 award](https://www.napierb2b.com/2009/05/vicors-vi-brick-wins-top-10-award/): Congratulations to Vicor, whose VI Brick family was named in the top 10 products of 2008 by E&E. As an... - [Press release "administration charge"](https://www.napierb2b.com/2009/04/press-release-administration-charge/): I was very disappointed to see that ElectronicWorld Publishing has decided that ‘all press releases are now subject to a... - [Date registration numbers](https://www.napierb2b.com/2009/04/date-registration-numbers/): Date have announced the following stats for registrations this year: Conference: 1415 Exhibition: 1039 International Press: 12 This gives a... - [Digital magazine open rates revealed](https://www.napierb2b.com/2009/04/digital-magazine-open-rates/): I recently emailed a number of publishers asking for information on open rates for their digital versions. Typically this information... - [iSuppli automotive briefing](https://www.napierb2b.com/2009/04/isuppli-automotive-briefing/): iSuppli is to host an automotive industry briefing on 19th May in Frankfurt, Germany. The event aims to shed light... - [Will print ever die?](https://www.napierb2b.com/2009/04/will-print-ever-die/): I was interested to find a new cutting-edge dot-com business: MagCloud. The idea behind this venture is that anyone can... - [PR in Russia](https://www.napierb2b.com/2009/04/pr-in-russia/): Although I guess that we should consider Mediaspray a competitor, I was impressed with Mediaspray’s blog about PR in Russia.... - [IET awards open for entries](https://www.napierb2b.com/2009/04/iet-awards-open-for-entries/): The IET’s innovation awards are open for entries. The awards will be presented at Lords Cricket Ground in November, a... - [Virtual IC exhibition](https://www.napierb2b.com/2009/04/virtual-ic-exhibition/): I don’t like virtual exhibitions. The reason for making a website look like an exhibition hall has always eluded me,... - [Editor interview - Rolf Sylvester-Hvid, Aktuel Elektronik](https://www.napierb2b.com/2009/04/editor-interview-rolf-sylvester-hvid-aktuel-elektronik/): What do you most enjoy about your job? There are so many things to enjoy. From a technological point of... - [Elettronica Oggi gets new circulation certificate](https://www.napierb2b.com/2009/04/elettronica-oggi-gets-new-circulation-certificate/): At a time when some publishers have moved away from certifying their circulation (TechInsights being the best example), it is... - [ESC UK Extends call for abstracts deadline](https://www.napierb2b.com/2009/04/esc-uk-extends-call-for-abstracts-deadline/): TechInsights has extended the deadline for abstracts until 17th April. All you “right up to the deadline” people, visit the... - [Entries for university collaboration awards now open](https://www.napierb2b.com/2009/04/entries-for-university-collaboration-awards-now-open/): The Engineer Awards, which aim to reward excellence in collaboration between universities and industry are now open for entries. Both... - [Do electronics professionals really want local language?](https://www.napierb2b.com/2009/04/do-electronics-professionals-really-want-local-language/): Surely engineers want to read in their local language? Perhaps this received wisdom is under challenge from a recent survey... - [MMG to launch new website](https://www.napierb2b.com/2009/04/mmg-to-launch-new-website/): MMG Publishing, are to launch a new website – ElectronicsBOM. com (NB site isn’t yet up and running). The site... - [Twittering Napier News](https://www.napierb2b.com/2009/04/twittering-napier-news/): I’ve started to use my Twitter feed (Mike_Maynard) for updates about Napier News. Let me know you find this useful,... - [The Findlay buyout](https://www.napierb2b.com/2009/03/the-findlay-acquisition/): Generally speaking I like to avoid any legal or financial issues on Napier News, but I feel I must make... - [Electropages supplies news to iPhone users](https://www.napierb2b.com/2009/03/electropages-supplies-news-to-iphone-users/): Kudos to Electropages, who have just released an iPhone application to supply electronics industry news from their website. Although I’d... - [PIC32 wins award for Microchip](https://www.napierb2b.com/2009/03/pic32-wins-award-for-microchip/): Congratulations to Microchip, who last night was named as the winner in the Microcontroller category of EDN’s 19th Annual Innovation... - [Israeli military show](https://www.napierb2b.com/2009/03/israeli-military-show/): Hi-Tech is organising a Military technologies conference on the 24th May 2009 to be held at the Events Centre at... - [Call for papers - Wireless Congress 2009](https://www.napierb2b.com/2009/03/call-for-papers-wireless-congress-2009/): The organisers of the 6th Wireless Congress 2009: Systems & Applications (Elektronik magazine, the organisers of the electronica show and... - [Embedded World readership study](https://www.napierb2b.com/2009/03/embedded-world-readership-study/): The organisers of Embedded World have released the results of their annual readership study. With the close ties the show... - [Welcome to Alexander – another Napier baby](https://www.napierb2b.com/2009/03/welcome-to-alexander-another-napier-baby/): Everyone at Napier turned into complete softies yesterday when Alexis, who recently provided maternity cover for the irrepressible Emma, brought... - [Does location matter?](https://www.napierb2b.com/2009/03/does-location-matter/): As someone who is lucky enough to live and work by the sea and next to the wonderful South Downs,... - [Napier are stars!](https://www.napierb2b.com/2009/03/napier-are-stars/): Many thanks to Constant Contact, who named Napier as an email marketing “All Star” in their 2008 awards. It’s always... - [Call for papers - ESC UK](https://www.napierb2b.com/2009/03/call-for-papers-esc-uk/): TechInsights has issued a call for papers for the Embedded Systems Conference UK, which will be held on 6th to... - [CeBIT claims success](https://www.napierb2b.com/2009/03/cebit-claims-success/): The organisers of CeBIT have claimed that the show delivered a “positive message” to the industry, despite a 20% drop... - [Analyse me, analyse my blog](https://www.napierb2b.com/2009/03/analyse-me-analyse-my-blog/): Just a little bit of fun thanks to Business Week, which pointed me to Typealyzer, a site that claims to... - [Embedded World reports good numbers](https://www.napierb2b.com/2009/03/embedded-world-reports-good-numbers/): The organisers of Embedded World have reported a 5% increase in exhibitors to 704 and only a small fall in... - [Editor interview - Michael Brunn](https://www.napierb2b.com/2009/03/editor-interview-michael-brunn/): The relaunch of E&E is a huge change of direction for the magazine. Why did publish industry believe this was... - [Technik Report relaunches](https://www.napierb2b.com/2009/03/technik-report-relaunches/): The austrian title, Technik Report, is relaunching, promising improved content with a clear focus on manufacturing and automation and enhanced... - [Top UK Magazines on Twitter](https://www.napierb2b.com/2009/03/top-uk-magazines-on-twitter/): Thanks to Richard Wilson for this list of the top UK magazines on Twitter. Followers are still way below subscribers,... - [John Schirmer joins SupplyFrame](https://www.napierb2b.com/2009/03/john-schirmer-joins-supplyframe/): SupplyFrame has lured John Schirmer away from Yahoo! to take a new role as VP of Worldwide Sales for SupplyFrame.... - [Napier's industry newsfeed](https://www.napierb2b.com/2009/03/napiers-industry-newsfeed/): I’ve been running an internal newsfeed for a long time, highlighting industry news; coverage of our clients and their compeitors;... - [IAB behavioral advertising guidelines](https://www.napierb2b.com/2009/03/iab-behavioral-advertising-guidelines/): The BBC reports that the Internet Advertising Bureau (IAB) has introduced a set of guidelines for behavioral advertising. Behavioral advertising... - [Napier research in the press](https://www.napierb2b.com/2009/03/napier-research-in-the-press/): Thanks to elektronik + embedded systems who published an article about Napier’s recent distribution survey in the distribution feature in... - [Call for papers - SPS/IPC/Drives](https://www.napierb2b.com/2009/03/call-for-papers-spsipcdrives/): The organisers of SPS/IPC/Drives have issued a call for papers, and are particularly keen to see profitability, flexibility, dependability and... - [Electronicstalk to add new features](https://www.napierb2b.com/2009/03/electronicstalk-to-add-new-features/): as one of the first online-only publications, I’m always interested in what Electronicstalk does to develop the site. Although the... - [New blog from South Africa](https://www.napierb2b.com/2009/02/new-blog-from-south-africa/): In the past I’ve questioned why blogs appear to have had so little influence on the electronics media to date.... - [The Engineer awards open for nominations](https://www.napierb2b.com/2009/02/the-engineer-awards-open-for-nominations/): The Engineer has opened its 2009 awards for nominations. These awards are aimed specifically to reward excellence in collaboration between... - [Call for papers - International Automotive Electronics Congress](https://www.napierb2b.com/2009/02/call-for-papers-international-automotive-electronics-congress/): Reed Electronics Group has issued a call for papers for the 6th annual International Automotive Electronics Congress to be held... - [DATE joins with ARTEMISIA to boost attendance](https://www.napierb2b.com/2009/02/date-joins-with-artemisia-to-boost-attendance/): This year Design, Automation & Test in Europe (DATE) will join with the ARTEMISIA Association to stage a joint conference... - [New Italian T&M site](https://www.napierb2b.com/2009/02/new-italian-tm-site/): Although it has been running quietly since September 2008, Vertigo s. r. l. has only just formally launched www. StrumentazioneElettronica.... - [National chip week](https://www.napierb2b.com/2009/02/national-chip-week/): I was really excited to hear that this week is National Chip Week in the UK. Finally: recognition for the... - [Ray Ridley announces new power supply workshops](https://www.napierb2b.com/2009/02/ray-ridley-announces-new-power-supply-workshops/): The well-known Dr. Ray Ridley will be running his four-day power supply workshops from 30th March to 2nd April at... - [Future Horizons launch seminar to explain the economics of the IC industry](https://www.napierb2b.com/2009/02/future-horizons-launch-seminar-to-explain-the-economics-of-the-ic-industry/): Future Horizons is going to run the Integrated Circuit Economics Seminar that they have already conducted as in-house training for... - [Napier Review of 2008](https://www.napierb2b.com/2009/02/napier-review-of-2008/): Every year I pull together a review of what has happend in the European electronics media by collating the posts... - [Editor interview - Maurizio Del Corso, Firmware](https://www.napierb2b.com/2009/02/editor-interview-maurizio-del-corso-firmware/): What do you most enjoy about your job? I manage the contents of a magazine dedicated to the programmable electronic... - [E&E Week - the first two issues](https://www.napierb2b.com/2009/02/ee-week-the-first-two-issues/): Last November I talked about E&E’s ambitious plans to relaunch the magazine and begin publishing E&E Week, an electronic-only news... - [Italian portal relaunched](https://www.napierb2b.com/2009/02/italian-portal-relaunched/): Fiera Milano Editore S. p. A. have redesigned the www. ilb2b. it portal. The new site provides easy access to... - [ESC and IP/SOC 09 to join in Grenoble](https://www.napierb2b.com/2009/02/esc-and-ipsoc-09-to-join-in-grenoble/): This year Embedded Systems Conference and IP/SoC 09 (IP-Based System Design) will be held together in Grenoble, on 1st to... - [German courts review Google Adwords](https://www.napierb2b.com/2009/02/german-courts-review-google-adwords/): I was pleased to see the German courts taking a reasonable line over the use of trademarks and company names... - [EPD hires technical editor](https://www.napierb2b.com/2009/02/epd-hires-editor/): Electronic Product Design has appointed Dr. Kriteshwar Kaur Kohli to the role of technical editor, hopefully giving some respite to... - [Embedded Masterclass enters 10th year](https://www.napierb2b.com/2009/01/embedded-masterclass-enters-10th-year/): The Embedded Masterclass, the UK event that covers embedded tools and technologies will celebrate its 10th anniversary this year. The... - [Call for papers - SAME 2009](https://www.napierb2b.com/2009/01/call-for-papers-same-2009/): The organisers of SAME 2009, which will be held on 22nd and 23rd September 2009 in beautiful Sophia Antipolis, France... - [Call for presentations - IAE 2009](https://www.napierb2b.com/2009/01/call-for-presentations-iae-2009/): Reed, the organisers of the International Automotive Electronics Congress has issued a call for papers. Papers are due by 2nd... - [Riccardo Busetto looks at cables](https://www.napierb2b.com/2009/01/riccardo-busetto-looks-at-cables/): Riccardo Busetto has been appointed editor-in-chief of Connessioni & Cablaggi – the Italian cables and connections magazine. He will also... - [Happy birthday Apple Mac!](https://www.napierb2b.com/2009/01/happy-birthday-apple-mac/): We do quite a lot of design work for print, online and video, so I couldn’t let today go past... - [New Electronics adds video to email newsletter](https://www.napierb2b.com/2009/01/new-electronics-adds-video-to-email-newsletter/): The New Electronics weekly email newsletter has added additional “commercial opportunities” – i. e. they’ve created new advertising slots. In... - [Did I miss something?](https://www.napierb2b.com/2009/01/did-i-miss-something/): I must have missed a release at some point. I got a release telling me that “National Electronics Week delivers... - [Pro-Talk asks how much they can charge](https://www.napierb2b.com/2009/01/pro-talk-asks-how-much-they-can-charge/): I wasn’t convinced that charging for images was a good idea, when Electronics Talk and the other Pro-Talk sites redesigned.... - [Call for Papers DSNOC'09 at DATE](https://www.napierb2b.com/2009/01/call-for-papers-dsnoc09-at-date/): The organisers of DATE 09, which will be held in Nice, France, on 24th April 2009, have issued a call... - [Google drops print advertising programme](https://www.napierb2b.com/2009/01/google-drops-print-advertising-programme/): Google has given up trying to act as an advertising agency for certain print publications: maybe online really is a... - [New industrial title launches in Ireland](https://www.napierb2b.com/2009/01/1033/): “Industrial Plant & Equipment Ireland”, a new magazine covering both the Republic and Northern Ireland (and the sister title to... - [Print is still important for online businesses](https://www.napierb2b.com/2009/01/print-is-still-important-for-online-businesses/): Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet... - [CeBIT tries to coin "Webciety"](https://www.napierb2b.com/2009/01/cebit-tries-to-coin-webciety/): I cringed when I saw that the organisers of CeBIT were using “Webciety” as a “trend topic” for 2009. Maybe... - [IEE appoints new editor-in-chief](https://www.napierb2b.com/2009/01/iee-appoints-new-editor-in-chief/): The new editor-in-chief of IEE Automatisierung + Datentechnik is Harald Wollstadt. Harald comes to IEE with an extremely strong CV,... - [Reed launches e-NEPCON](https://www.napierb2b.com/2009/01/reed-launches-e-nepcon/): Although NEPCON UK is consigned to the past, European engineers can still get part of the NEPCON experience by logging... - [Domotechnica Istanbul](https://www.napierb2b.com/2008/12/domotechnica-istanbul/): Turkey has quietly become a the key European countries for consumer electronics, and you’ll be able to find out more... - [LEM nominated for another award](https://www.napierb2b.com/2008/12/lem-nominated-for-another-award/): LEM has been nominated for another award. WiLEM, the company’s wireless energy meter that helps people reduce their electricity consumption... - [Luke Collins returns to the IET](https://www.napierb2b.com/2008/12/luke-collins-returns-to-the-iet/): Luke Collins, who edited the features section of the IEE Review a few years ago has returned to the Institute... - [Literature management problems….solved!](https://www.napierb2b.com/2008/12/literature-management-problemssolved/): Having held both client-side and agency-side roles, I know that sometimes it’s the simple things that make marketing difficult, and... - [Heat maps show what people see](https://www.napierb2b.com/2008/12/heat-maps-show-what-people-see/): I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented... - [Call for papers - Batteries 2009](https://www.napierb2b.com/2008/12/call-for-papers-batteries-2009/): After the success of the Batteries show in 2008, the organisers have issued a call for papers. An abstract, which... - [What's new in mobile?](https://www.napierb2b.com/2008/12/whats-new-in-mobile/): Laurence Marchini, former Editor of Electronics Express and Electronicstalk and proof that editors can work remotely (he edited UK-based Electronicstalk... - [New medical technology journal](https://www.napierb2b.com/2008/12/new-medical-technology-journal/): Beam Verlag, publishers of a number of electronics titles including HF Praxis and RF & Wireless Europe, launched >Meditronic Journal... - [Napier News policy on comments](https://www.napierb2b.com/2008/12/napier-news-policy-on-comments/): I thought it might be a good idea to publish my policy on approving and removing comments to ensure everyone... - [SPS/IPC/DRIVES 2008 breaks records](https://www.napierb2b.com/2008/12/spsipcdrives-2008-breaks-records/): Despite the poor economy, the SPS/IPC/DRIVES 2008 show attracted 48,105 visitors, more than any previous year. I’m amazed that the... - [SupplyFrame signs Nick Walker](https://www.napierb2b.com/2008/12/supplyframe-signs-nick-walker/): Nick Walker has been signed as the SupplyFrame sales representative for Europe. SupplyFrame claims to be “the largest and fastest... - [Opencores.org partners with Elektroniktidningen](https://www.napierb2b.com/2008/12/opencoresorg-partners-with-elektroniktidningen/): It was good to see the guys at opencores. org choose Elektroniktidningen’s sales force to sell advertising on the site.... - [Online translation service detects language automatically](https://www.napierb2b.com/2008/12/online-translation-service-detects-language-automatically/): I’ve always been quick to point out the problems with machine translation, but still use services such as Babelfish for... - [The future according to Chris Edwards](https://www.napierb2b.com/2008/12/the-future-according-to-chris-edwards/): I really liked this presentation about the future of our industry that Chris has recently posted to slideshare. It’s a... - [IET editor wins award](https://www.napierb2b.com/2008/12/iet-editor-wins-award/): I often feel that the technical B2B magazines are under-rated by people outside of the industry. But here’s some good... - [Quick guide to Google Adwords](https://www.napierb2b.com/2008/12/quick-guide-to-google-adwords/): I saw this neat little article covering the “Ten Mistakes You Can’t Afford To Make With Google Adwords” and although... - [Google SearchWiki says beta is uncool](https://www.napierb2b.com/2008/12/google-searchwiki-says-beta-is-uncool/): Google launched the “SearchWiki” feature last week, which enables you to promote results for searches or eliminate sites from future... - [Penwell to launch new photovoltaics publication](https://www.napierb2b.com/2008/12/penwell-to-launch-new-photovoltaics-publication/): PennWell will launch the new bimonthly publication Photovoltaics World in March 2009. The launch ties in with the announcement that... - [Batteries booming!](https://www.napierb2b.com/2008/12/batteries-booming/): Despite the general gloom, BATTERIES 2008 saw a 25% growth in attendance this year, and will be moving to CANNES-MANDELIEU... - [Domain name nightmare](https://www.napierb2b.com/2008/11/domain-name-nightmare/): Licencing of titles to allow publishers to produce local versions of magazines is surprisingly common, but not without difficulty. We... - [Future Horizons seminar](https://www.napierb2b.com/2008/11/future-horizons-seminar/): Probably only for the brave, Future Horizons will be dissecting the troubled electronics industry and the impact of the economy... - [PC Magazine stops print version](https://www.napierb2b.com/2008/11/pc-magazine-stops-print-version/): Despite the recent launch of Power Systems Design North America, the print industry is continuing to delcline in the USA.... - [A picture takes as much bandwidth as 1000 words?](https://www.napierb2b.com/2008/11/a-picture-takes-as-much-bandwidth-as-1000-words/): I was interested to see a couple of editors (Chris Edwards and Graham Pitcher) discussing the problems of receiving image... - [TechInsights merges ESE and ESDE](https://www.napierb2b.com/2008/11/techinsights-merges-ese-and-esde/): TechInsights has surprised no one by announcing that they will merge Embedded System Engineering and Embedded Systems Design Europe to... - [Cassidy Publications to launch online titles](https://www.napierb2b.com/2008/11/cassidy-publications-to-launch-online-titles/): It’s great to see new publications launch in our industry, and to see three new titles announced from a new... - [Is charging for images a good source of income for websites?](https://www.napierb2b.com/2008/11/is-charging-for-images-a-good-source-of-income-for-websites/): I was impressed with the redesign of electronicstalk. com when I wrote about it in October, but I’ve been disappointed... - [E&E discovers the fascination of electronics](https://www.napierb2b.com/2008/11/ee-discovers-the-fascination-of-electronics/): According to Plato, “Necessity is the mother of invention,” and this probably applies to E&E, who are relaunching the magazine... - [Congratulations to Vicor – Elektra Award winners again!](https://www.napierb2b.com/2008/11/congratulations-to-vicor-elektra-award-winners-again/): Many congratulations to Vicor, a great client that has won an Elektra Award for the second year running. Vicor was... - ["The Nearly Men" sells out](https://www.napierb2b.com/2008/11/the-nearly-men-sells-out/): Congratulations to Mike Green, who tells me that his first book, The Nearly Men, has sold out the first print... - [Happy birthday c't!](https://www.napierb2b.com/2008/11/happy-birthday-ct/): Congratulations to Heise on the 25th brithday of c’t. Although not strictly an electronics title, this IT magazine exerts incredible... - [Results for SAME 2008](https://www.napierb2b.com/2008/11/results-for-same-2008/): The organisers of SAME 2008 have announced that the event had 42 exhibitors and 800 participants. The numbers are a... - [Mike Green publishes new book](https://www.napierb2b.com/2008/10/mike-green-publishes-new-book/): We loved Mike’s first book, ‘The Nearly Men’, which was one of five finalists in the science category of the... - [Call for papers - SCOPES 2009](https://www.napierb2b.com/2008/10/call-for-papers-scopes-2009/): The organisers of SCOPES 2009, the 12th International Workshop on Software and Compilers for Embedded Systems have issued a call... - [Electronicstalk redesigns](https://www.napierb2b.com/2008/10/electronicstalk-redesigns/): Electronicstalk has redesigned the website, and now sports a much cleaner look and funkier color scheme. Although the site is... - [New publisher at Findlay](https://www.napierb2b.com/2008/10/new-publisher-at-findlay/): Ed Tranter has been appointed group publisher of Findlay’s design group of titles, which includes New Electronics, Eureka and European... - [Napier News moves to WordPress](https://www.napierb2b.com/2008/10/napier-news-moves-to-wordpress/): An agency that is advising clients on the latest online marketing techniques and tools probably shouldn’t be running a Blogger-hosted... - [UK show switches venue](https://www.napierb2b.com/2008/10/uk-show-switches-venue/): I was pleased to see the announcement of TechInsight’s commitment to ESS, which will now be known as ESC UK,... - [Who'd be an editor?](https://www.napierb2b.com/2008/10/whod-be-an-editor/): I had to smile when I read the EE Times Europe email newsletter today. The top story told us “Outlook:... - [National Electronics Week to return in 2009](https://www.napierb2b.com/2008/10/national-electronics-week-to-return-in-2009/): The organisers of National Electronics Week have annouced that the show will return on 16th- 18th June 2009, promising that... - [Future Horizons' Industry Forecast Seminar](https://www.napierb2b.com/2008/10/future-horizons-industry-forecast-seminar/): Future Horizons will be holding their next Industry Forecast Briefing Seminar on 27th January 2009 at the Kensington Close Hotel,... - [Call for submissions: EDAA PhD Forum 2009](https://www.napierb2b.com/2008/10/call-for-submissions-edaa-phd-forum-2009/): Now is the time to promote any sponsored EDA research! The organisers of the PhD forum that is part of... - [Power Systems Design launches in North America](https://www.napierb2b.com/2008/10/power-systems-design-launches-in-north-america/): Power Systems Design will be launching into North American at APEC in February 2009, giving the publishers, AGS Media Group,... - [LEM wins 2008 International Web Award](https://www.napierb2b.com/2008/10/lem-wins-2008-international-web-award/): Congratulations to LEM: their website has won the “Manufacturing Industry Standard of Excellence” category in the 2008 International Web Awards.... - [What's New in Industry moves online](https://www.napierb2b.com/2008/10/whats-new-in-industry-moves-online/): It was sad to see that Septebmer was the last printed issue of What’s New in Industry. With the retirement... - [Chris Shaw appointed deputy editor of New Electronics](https://www.napierb2b.com/2008/09/chris-shaw-appointed-deputy-editor-of-new-electronics/): Chris Shaw has joined New Electronics as deputy editor. Chris is well known from his time at MMG Publishing, where... - [Tim Fryer takes on Managing Editor role](https://www.napierb2b.com/2008/09/tim-fryer-takes-on-managing-editor-role/): Congralutations to Tim Fryer, who has taken on the role of managing editor for both EPD and Electronics Manufacture and... - [ABCe launch enhanced certificate](https://www.napierb2b.com/2008/09/abce-launch-enhanced-certificate/): I still seeing a lot of websites self-auditing, despite the need for cirulation audits being well established for print titles.... - [Techinsights gives Richard Wallace leading role](https://www.napierb2b.com/2008/09/techinsights-gives-richard-wallace-leading-role/): Richard Wallace, Vice President/Editor-in-Chief of TechInsights has been given the role of leading the combined global content teams at EE... - [AgLa readership survey finally released](https://www.napierb2b.com/2008/09/agla-readership-survey-finally-released/): After months of talking, the results of the AgLa survey are finally out. This is the study sponsored by E&E,... - [ElectronicsTalk appoints new editor](https://www.napierb2b.com/2008/09/electronicstalk-appoints-new-editor/): Dave Wilson is the new editor of ElectronicsTalk, replacing Laurence Marchini who has gone on to new projects, but will... - [Mike Richardson lands editorship of Aerospace Manufacturing!](https://www.napierb2b.com/2008/09/mike-richardson-lands-editorship-of-aerospace-manufacturing/): Mike Richardson, who was previously at New Electronics, has been appointed editor of Aerospace Manufacturing. Mike promises to include “more... - [MicroTCA Conference announced for November 2009 in Munich](https://www.napierb2b.com/2008/09/microtca-conference-announced-for-november-2009-in-munich/): Given the success of the events in 2007 and 2008, it’s not a big surprise that ICC Media will be... - [Embedded Systems Show 2008 to feature live teardowns](https://www.napierb2b.com/2008/09/embedded-systems-show-2008-to-feature-live-teardowns/): The organisers of the Embedded Systems Show have heard the maxim that “engineers just can’t resist taking things apart”, and... - [PCIM 2009 - call for papers](https://www.napierb2b.com/2008/09/pcim-2009-call-for-papers/): The organisers of PCIM 2009 have issued a call for papers. Visit the PCIM website to submit your abstract, which... - [Napier clients shortlisted for Elektra Awards](https://www.napierb2b.com/2008/08/napier-clients-shortlisted-for-elektra-awards/): Congratulations to our clients, LEM, Vicor and Wittenstein high integrity systems who have all been shortlisted for an Elektra Award.... - [New research about distributors in Europe](https://www.napierb2b.com/2008/08/new-research-about-distributors-in-europe/): In the past we’ve conducted research about the European electronics media that has given clients and publishers a better view... - [Fun with Wordle](https://www.napierb2b.com/2008/08/fun-with-wordle/): You might have seen the concept of “word clouds”, where words are picked out from text, with the most frequently-used... - [Winner of iPod from Napier's distribution survey](https://www.napierb2b.com/2008/08/winner-of-ipod-from-napiers-distribution-survey/): Congratulations to Jørn Poulsen, a Project Manager at Crysberg, who was the lucky winner of the iPod Touch from our... - [DATE09: Call for workshop proposals](https://www.napierb2b.com/2008/08/date09-call-for-workshop-proposals/): Following on from the recent call for papers, the organisers of DATE09 have issued a call for proposals for themes... - [Elektroniktidningen electronic magazine](https://www.napierb2b.com/2008/08/elektroniktidningen-electronic-magazine/): Elektroniktidningen has launched an electronic version of the magazine. They’re using the E-Magin reader, which gives pretty page-turning effects, and... - [93 and still booking advertising!](https://www.napierb2b.com/2008/08/93-and-still-booking-advertising/): Following on from my recent Napier News article about Funkschau’s novel advertising promotion for their 80th birthday issue, I’m told... - [E-Paper oder Printmagazin?](https://www.napierb2b.com/2008/08/e-paper-oder-printmagazin/): Publish Industry will be offering electronic version of A&D, E&E, Energy 2. 0, P&A and S&I as a “Green Publishing”... - [SENSOR+TEST 2008 final survey report available](https://www.napierb2b.com/2008/08/sensortest-2008-final-survey-report-available/): The organisers of SENSOR+TEST 2008 have released the results of their visitor and exhibitor numbers, as well as final attendance... - [Green SupplyLine relaunches](https://www.napierb2b.com/2008/08/green-supplyline-relaunches/): Tech Insight’s Green Supply Line has been relaunched. When launched in 2005, the aim was to provide news and information... - [Electronic Components Russia gets Western European representative](https://www.napierb2b.com/2008/08/electronic-components-russia-gets-western-european-representative/): As an agency we’ve been actively working with Eastern European magazines for more than 10 years, and have conducted many... - [Ridley's Power Supply Workshops](https://www.napierb2b.com/2008/08/ridleys-power-supply-workshops/): Dr. Ray Ridley, the well known power supply guru and contributor to PSDE, will be running a 4-day power supply... - [80 years of funkschau](https://www.napierb2b.com/2008/08/80-years-of-funkschau/): Congratulations to German title funkschau on their 80th anniversary, which was celebrated in the 8th August issue. funkschau was one... - [Mike Richardson to leave New Electronics](https://www.napierb2b.com/2008/08/mike-richardson-to-leave-new-electronics/): Mike Richardson is leaving New Electronics on 22 August to join the editorial team of Aerospace Manufacturing. I’ll let you... - [Napier strengthens team with addition of Boris Sedacca](https://www.napierb2b.com/2008/08/napier-strengthens-team-with-addition-of-boris-sedacca/): We’re very excited to be able to annouce that Boris Sedacca joined Napier yesterday, strengthening ou account management and in-house... - [DATE 09 call for papers](https://www.napierb2b.com/2008/08/date-09-call-for-papers/): The oranisers of DATE 09 have issued a call for papers. The submission deadline is 7 September 2008 – not... - [The next Napier recruit?](https://www.napierb2b.com/2008/07/the-next-napier-recruit/): Everyone at Napier is excited over the birth of Joshua Harvey Russell-Hunt, Emma’s second baby. Many of our clients know... - [ED Europe wins award](https://www.napierb2b.com/2008/07/ed-europe-wins-award/): The American Society of Business Publications Editors (ASBPE) recently awarded Electronic Design Europe a Bronze Award in the Digital Publications,... - [Napier's distribution research](https://www.napierb2b.com/2008/07/napiers-distribution-research/): Readers of Napier News may be interested to know that Napier is conducting a research study into the perception of... - [No Napier News email for July](https://www.napierb2b.com/2008/07/no-napier-news-email-for-july/): With the European electronics media fairly quiet, and many of our readers – and me! – on holiday, I’m not... - [SENSOR+TEST 2009 - Call for papers](https://www.napierb2b.com/2008/07/sensortest-2009-call-for-papers/): The organisers of the “SENSOR+TEST Conference 2009 group” (which includes the parallel shows SENSOR 2009, OPTO 2009, and IRS² 2009)... - [Voting open for e-Legacy awards](https://www.napierb2b.com/2008/07/voting-open-for-e-legacy-awards/): Voting is now open for IML’s eLegacy awards, simply visit the awards website to vote. - [40th Birthday of New Electronics](https://www.napierb2b.com/2008/07/40th-birthday-of-new-electronics/): Congratulations to New Electronics on its 40th birthday, which was celebrated in the 22nd July issue. - [Another promotion for Paul Whytock](https://www.napierb2b.com/2008/07/another-promotion-for-paul-whytock/): Only recently after he was appointed European editor for Microwaves and RF – in addition to his role editing ED... - [Weka's Sommernachtsfest 2008](https://www.napierb2b.com/2008/07/wekas-sommernachtsfest-2008/): If, like me, you were unable to attend Weka’s Sommernachtsfest this year, you’ll be pleased to know that you can... - [New editor for A&D](https://www.napierb2b.com/2008/07/new-editor-for-ad/): Publish-Industry’s automation title, A&D, has appointed Wolfgang Kräußlich as the new editor, - [Napier branches into writing about sports!](https://www.napierb2b.com/2008/07/napier-branches-into-writing-about-sports/): We ghost write a lot of articles for our clients, but this project was something different. Mike has co-authored a... - [Dispute between Bodo and PSDE rumbles on](https://www.napierb2b.com/2008/06/dispute-between-bodo-and-psde-rumbles-on/): The Munich court of appeal has overturned earlier court rulings that restricted the branding of Bodo’s Power in the case... - [How long will TechInsights publish ESE?](https://www.napierb2b.com/2008/06/how-long-will-techinsights-publish-ese/): We understand that TechInsights have contracted Phil Ling, editor of Embedded Systems Engineering for three months. Whilst this is great... - [Registration open for aae2008](https://www.napierb2b.com/2008/06/registration-open-for-aae2008/): Registration is now open for aae2008 (advanced Automotive Electronics 2008), the vehicle electronics show organised by UMR Ltd. For more... - [Press release report card](https://www.napierb2b.com/2008/06/press-release-report-card/): Just for fun – there is an online service that will grade your press release: www. pressreleasegrader. com. I’m not... - [Automotive Electronics Congress 2008 programme announced](https://www.napierb2b.com/2008/06/automotive-electronics-congress-2008-programme-announced/): The programme for the International Automotive Electronics Congress 2008 has been released. This Reed-organised conference has again attracted a roster... - [Videos of PCIM](https://www.napierb2b.com/2008/06/videos-of-pcim/): Missed PCIM? No problem, with the online videos of the event! Here are some of the videos online: Videos of... - [Future Horizons mid-term industry forecast seminar](https://www.napierb2b.com/2008/06/future-horizons-mid-term-industry-forecast-seminar/): Future Horizons will be holding their popular mid-term Industry Forecast Seminar on 22nd July 2008 at the Hilton Kensington, London,... - [All new all-electronics.de](https://www.napierb2b.com/2008/06/all-new-all-electronicsde/): Hüthig has re-launched the all-electronics. de portal, with a new look and channel structure. we liked the clean look, although... - [Tech Insights buys EDA assets](https://www.napierb2b.com/2008/06/tech-insights-buys-eda-assets/): United Business Media’s TechInsights division has acquired the assets of EDA Ltd, including the Embedded Systems Show and Embedded System... - [AMCC wins advertising awards](https://www.napierb2b.com/2008/06/amcc-wins-advertising-awards/): Last night I was lucky enough to be with AMCC at the Storage Awards 2008, where they won the advertising... - [No extension to e-legacy awards](https://www.napierb2b.com/2008/06/no-extension-to-e-legacy-awards/): Proving that European marketers can work to a deadline, there will be no extension to IML's e-legacy awards, breaking a... - [ACAL finalists in PSDE's GreenPower Leadership award](https://www.napierb2b.com/2008/06/acal-finalists-in-psdes-greenpower-leadership-award/): Congratulations to our client, ACAL, who were named by Power Systems Design Europe (PSDE) as a finalist in their 2008... - [CeMAT - view from another industry](https://www.napierb2b.com/2008/05/cemat-view-from-another-industry/): I’ve just got back from CeMAT 2008, a logistics exhibition in Hannover. Although Napier’s main focus is the electronics industry... - [PCIM closes with 4% increase in visitors](https://www.napierb2b.com/2008/05/pcim-closes-with-4-increase-in-visitors/): It’s good to see PCIM reporting another increase in visitors this year, with a 4% increase to around 6,500. We... - [Final call for papers: Wireless Congress 2008](https://www.napierb2b.com/2008/05/final-call-for-papers-wireless-congress-2008/): The organisers of Wireless Congress 2008, Elektronik magazine, has issued a call for papers. The congress will cover a huge... - [BATTERIES 2008 announces programme](https://www.napierb2b.com/2008/05/batteries-2008-announces-programme/): The organisers of BATTERIES 2008, which will be held from 8th to 10th October 2008 in Nice, France have annouced... - [Selfish web users](https://www.napierb2b.com/2008/05/selfish-web-users/): The BBC website has a great report on the latest Jacob Neilson survey of web usage. Although the research is... - [Paul Marsh to leave Electronics](https://www.napierb2b.com/2008/05/paul-marsh-to-leave-electronics/): Paul Marsh is leaving Electronics (UK) to return to Scotland, and will be replaced by John Taylor, who recently has... - [The Engineer technology & innovation awards](https://www.napierb2b.com/2008/05/the-engineer-technology-innovation-awards/): The Engineer magazine invites entries to its second annual awards, which are designed to recognise and reward excellence in collaboration... - [Farnell launches title with huge circulation](https://www.napierb2b.com/2008/05/farnell-launches-title-with-huge-circulation/): Will in-house publications from distributors ever challenge mainstream electronics publications? My personal view is that this is unlikely to happen... - [How should you protect attendee information?](https://www.napierb2b.com/2008/05/how-should-you-protect-attendee-information/): An interesting case about data protection is reported by the Marketing Law website, where delegate lists were ultimately deemed not... - [Google changes opinion on competitive advertising](https://www.napierb2b.com/2008/05/google-changes-opinion-on-competitive-advertising/): There have been many reports of the decision by Google in the UK to allow a search on a trademarked... - [Online advertising can be unfair?](https://www.napierb2b.com/2008/05/online-advertising-can-be-unfair/): Online advertising gives more quantitative feedback than many other forms (you can count the clicks, even if you can’t truely... - [SENSOR+TEST 2008 attacts almost 8000 visitors](https://www.napierb2b.com/2008/05/sensortest-2008-attacts-almost-8000-visitors/): SENSOR+TEST 2008, “the measurement fair” reports that they had 7,900 visitors and 562 exhibitors. The visitors were slightly below expectations,... - [More exhibitors than visitors?](https://www.napierb2b.com/2008/05/more-exhibitors-than-visitors/): I was fascinated to read about the attendance for IPC Printed Circuits Expo, Apex and the Designers Summit, an event... - [MMG strengthens editorial team](https://www.napierb2b.com/2008/04/mmg-strengthens-editorial-team/): MMG Publishing has announced that Chris Shaw has been appointed as editor for Electronics Sourcing and Electronics Assembly. Chris’ background... - [MMG ignores "death of magazines"](https://www.napierb2b.com/2008/04/mmg-ignores-death-of-magazines/): Europe continues to ignore the often-reported “death of magazines” with the news that MMG Publishing will launch Electronics Sourcing Europe... - [EDA Ltd goes into liquidation](https://www.napierb2b.com/2008/04/eda-ltd-goes-into-liquidation/): Sadly EDA Ltd: promoters of DATE and ESS UK; and publishers of several titles including ESE is in liquidation. We... - [New editor-in-chief of Elektronik automotive](https://www.napierb2b.com/2008/04/new-editor-in-chief-of-elektronik-automotive/): Stephan Janouch has been rather logically promoted from deputy editor-in-chief to editor-in-chief of Elektronik automotive. We wish Stephan all the... - [Evolving architectures event](https://www.napierb2b.com/2008/04/evolving-architectures-event/): The electronics events specialists, InVents UK will be running an Evolving Archirectures event at the Madjeski Stadium on 24th September,... - [Call for papers - AdvancedTCA Summit](https://www.napierb2b.com/2008/04/call-for-papers-advancedtca-summit/): With many European involved in AdvancedTCA, I thought it was worth highlighting the call for papers for the AdvancedTCA summit,... - [State-of-the-ART seminars at NEW](https://www.napierb2b.com/2008/04/state-of-the-art-seminars-at-new/): I’m really pleased that our friends at Advanced Rework Technology (ART) will be running the “State-of-the-ART Seminars” at National Electronics... - [Changes at Elektronikk](https://www.napierb2b.com/2008/04/changes-at-elektronikk/): After 17 years as its editor, Bjørn Ø Andersen has handed over the editorship of the Norwegian magazine Elektronikk to... - [Huson investigate marketing budgets](https://www.napierb2b.com/2008/04/huson-investigate-marketing-budgets/): Huson Media has some interesting research in their latest newsletter, which suggests that marketing budgets are remaining strong. Only 13%... - [Electronique.biz increases traffic](https://www.napierb2b.com/2008/04/electroniquebiz-increases-traffic/): www. electronique. biz, the companion site to Electronique andElectronique International, reports that page impressions inJanuary-February 2008 grew 45% over the... - [DATE videos online](https://www.napierb2b.com/2008/04/date-videos-online/): If you missed DATE 2008, you’ll be pleased to hear that the organisers and IET. tv have teamed up to... - [Isn't it good to talk?](https://www.napierb2b.com/2008/04/isnt-it-good-to-talk/): We were working with a client who had a very simple idea: why not phone up engineers and ask if... - [Embedded World for the YouTube generation](https://www.napierb2b.com/2008/04/embedded-world-for-the-youtube-generation/): Bored with YouTube? Missed Embedded World? You can catch up with some of the highlights of the show with online... - [Elektra and eLegacy awards open](https://www.napierb2b.com/2008/04/elektra-and-elegacy-awards-open/): Nominations are open for Reed’s Elektra awards, and IML’s e-Legacy awards. Contact Napier if you need help writing your entry! - [How effective is your website?](https://www.napierb2b.com/2008/04/how-effective-is-your-website/): The Financial Times and Bowen Craggs & Co have tried to rank the “effectiveness” of the websites for some of... - [EO News adds electronic circulation](https://www.napierb2b.com/2008/04/eo-news-adds-electronic-circulation/): EO News has made a number of changes, including a new design, and a change in editorial focus that aims... - [European DesignLines](https://www.napierb2b.com/2008/03/european-designlines/): CMP has launched Industrial Control DesignLine Europe and Analog DesignLine Europe (they still can’t resist the American spelling, even in... - [Local language articles from Bodo's Power](https://www.napierb2b.com/2008/03/local-language-articles-from-bodos-power/): Bodo’s Power is inviting authors to submit local language versions of contributed articles that are published in the magazine. On... - [Call for automotive papers](https://www.napierb2b.com/2008/03/call-for-automotive-papers/): The organisers of the third Advanced Automotive Electronics Conference, aae2008 to be held on 23rd September at the RBS Williams... - [New journal for IC designers](https://www.napierb2b.com/2008/03/new-journal-for-ic-designers/): Techfocus Media, the online-only publishers of FPGA and Structured ASIC Journal and Embedded Technology Journal has launched a new title,... - [Silly name, good idea!](https://www.napierb2b.com/2008/03/silly-name-good-idea/): Reed’s fascination with all things simian continues with the launch of DEVmonkey – an online resource jointly sponsored by Electronics... - [Ziff Davis Media files for Chapter 11](https://www.napierb2b.com/2008/03/ziff-davis-media-files-for-chapter-11/): The media world really is having a tough time, particularly in the USA: Ziff Davis Media has filed for Chapter... - [Call for the SAME papers](https://www.napierb2b.com/2008/03/call-for-the-same-papers/): The organisers of SAME 2008 have issued a call for papers. This year there is a big focus on low... - [ECE launches online web conference programme](https://www.napierb2b.com/2008/03/ece-launches-online-web-conference-programme/): ICC Media, publishers of Embedded Control Europe has announced the following schedule for online Web conferences (“WEBCONs”). * March 2008... - [New advertising director at E&E](https://www.napierb2b.com/2008/03/new-advertising-director-at-ee/): The lovely Jacqueline Schroeter is leaving her role as VP Sales at Publish Industry at the end of February, and... - [Microchip and LEM awards (again!)](https://www.napierb2b.com/2008/03/microchip-and-lem-awards-again/): Congratulations to both Microchip and LEM, who picked up awards at the E&E Lounge event during Embedded World. - [CMP - one becomes four](https://www.napierb2b.com/2008/03/cmp-one-becomes-four/): CMP Media is to split into four separate companies, providing greater focus to specific markets. TechInsights, under CEO Paul Miller,... - [Embedded World grows again](https://www.napierb2b.com/2008/02/embedded-world-grows-again/): Embedded World managed to pull off its expansion into another hall in great style. Not only did the number of... - [What do American editors think?](https://www.napierb2b.com/2008/02/what-do-american-editors-think/): It’s often easy to underestimate the difference between British and American editors, but recent research from our friends at Hart... - [Radio Solutions 2008](https://www.napierb2b.com/2008/02/radio-solutions-2008/): The LPRA, organisers of Radio Solutions – a conference an exhibition covering short-range radio devices (SRDs), components and services –... - [Chichester business of the year?](https://www.napierb2b.com/2008/02/chichester-business-of-the-year/): A little bit of self-publicity here: we’re really pleased that Napier was shortlisted as one of the businesses of the... - [Reed to sell business publications](https://www.napierb2b.com/2008/02/reed-to-sell-business-publications/): Just in time for Embedded World, Reed Elsevier is to sell off Reed Business Information in order to try to... - [ICC Media to run MicroTCA conference again](https://www.napierb2b.com/2008/02/icc-media-to-run-microtca-conference-again/): Following the big success of the first MicroTCA Conference staged by ICC Media last year, the scene is set for... - [Results for SAME 2007](https://www.napierb2b.com/2008/02/results-for-same-2007/): The organisers of the SAME Conference have announced the results for the 2007 event. With 47 exhibitors and more than... - [NEPCON cancelled](https://www.napierb2b.com/2008/02/nepcon-cancelled/): Aftger 39 years, the NEPCON show has been cancelled for 2008. This decision doesn’t affect the many other Reed shows... - [Retirement is BEST](https://www.napierb2b.com/2008/02/retirement-is-best/): After 40 years in publishing, and 30 years covering the battery industry, the well-respected Hugh Cullimore has retired from BEST... - [IML expands editorial team](https://www.napierb2b.com/2008/01/iml-expands-editorial-team/): IML has appointed Paul Wolfe as assistant editor of Electronic Product Design (EPD) and Electronics Manufacture & Test (EM&T), hoping... - [EPD to launch website and newsletter](https://www.napierb2b.com/2008/01/epd-to-launch-website-and-newsletter/): EPD will launch a website and enewsletter on 6th Feb. Incredibly the title has remained strong in the UK market... - [Andy Pratt moves to support National Electronics Week](https://www.napierb2b.com/2008/01/andy-pratt-moves-to-support-national-electronics-week/): Andy Pratt is leaving Datateam and moving over to sell space at National Electronics Week (NEW) on a freelance basis.... - [IET launch party for E&T](https://www.napierb2b.com/2008/01/iet-launch-party-for-et/): Last night the IET held a launch party for Engineering and Technology (E&T), their new flagship title that now integrates... - [Call for Presentations - MicroTCA Summit 2008](https://www.napierb2b.com/2008/01/call-for-presentations-microtca-summit-2008/): The organisers of the MicroTCA Summit have issued a call for papers. The summit will be held in Chantilly, Virginia,... - [Crunch LaElfa stats easily](https://www.napierb2b.com/2008/01/crunch-laelfa-stats-easily/): The LA ELFA 07/08 data has been fed into an online tool for marketers allowing them to select their target... - [The worst thing you can do at a trade show?](https://www.napierb2b.com/2008/01/the-worst-thing-you-can-do-at-a-trade-show/): This is something that will strike fear into anyone that has to manage a stand at a trade show or... - [PSDE win court decision against Bodo](https://www.napierb2b.com/2008/01/psde-win-court-decision-against-bodo/): The fight between PSDE and Bodo Arlt, who left the magazine to start Bodo’s Power Systems is something we’ve not... - [ED Europe debuts new look](https://www.napierb2b.com/2008/01/ed-europe-debuts-new-look/): ED Europe, the online-only title that is trying to help us avoid chopping down trees to get our fix of... - [Wikia search goes alpha](https://www.napierb2b.com/2008/01/wikia-search-goes-alpha/): The fashion is to launch Web 2. 0 services as beta. Wikia search goes one better and has launched as... - [Call for papers - Batteries 2008](https://www.napierb2b.com/2008/01/call-for-papers-batteries-2008/): The organisers of Batteries 2008, which will take place October 8th-10th in Nice, France, have issued a call for papers.... - [Future Horizons Industry Forecast Seminar 2008](https://www.napierb2b.com/2008/01/future-horizons-industry-forecast-seminar-2008/): Future Horizons will be holding their Industry Forecast Seminar (IFS2008) on 29th January in London. Future Horizons is one of... - [European Microwave Week call for papers](https://www.napierb2b.com/2008/01/european-microwave-week-call-for-papers/): The organisers of European Microwave Week 2008, to be held on 27th to 31st October in Amsterdam, have issued a... - [Swedish event runs lead-free](https://www.napierb2b.com/2008/01/swedish-event-runs-lead-free/): The Electronics/EP 2008 show in Stockholm, Sweden, will again run their “Live Production” demonstration. This year they will have two... - [Vicor wins Elektra award](https://www.napierb2b.com/2007/12/vicor-wins-elektra-award/): Congratulations to Vicor, who won the website innovation category in last night’s Elektra European Electronics Industry Awards. Their PowerBench suite... - [LA ELFA results](https://www.napierb2b.com/2007/12/la-elfa-results/): We’ve been reviewing the results of the LA ELFA German readership study with interest. In previous years, there have been... - [Techniktalk closes](https://www.napierb2b.com/2007/12/techniktalk-closes/): Perhaps European countries are different! Despite having 3727 articles from 425 companies on the site, Pro-Talk has decided they will... - [When is "free" really free?](https://www.napierb2b.com/2007/12/when-is-free-really-free/): The ever-useful Marketing Law site (registration required) has highlighted that some useful new guidance has been published about the use... - [Spanish data protection fines exceed €24M](https://www.napierb2b.com/2007/12/spanish-data-protection-fines-exceed-e24m/): Most people now recognise the strength of European data protection legislation, and the fact that the implementation and enforcement is... - [CMP acquires company to rip products apart](https://www.napierb2b.com/2007/12/cmp-acquires-company-to-rip-products-apart/): CMP has acquired Portelligent (www. teardown. com), the company that does the product teardowns often seen in EE Times. The... - [International Electronics Forum 2008](https://www.napierb2b.com/2007/12/international-electronics-forum-2008/): The 17th Annual International Electronics Forum (IEF2008), organised by Future Horizons will be held from 7th to 9th May, 2008... - [EO News switches managing editor](https://www.napierb2b.com/2007/12/eo-news-switches-managing-editor/): Antonella Cattaneo is replacing Alessandro Ferrari as Managing Editor of EO News, as Alessandro leaves the company in order to... - [Napier research shows continued importance of print and marginal influence of new media on engineers](https://www.napierb2b.com/2007/11/napier-research-shows-continued-importance-of-print-and-marginal-influence-of-new-media-on-engineers/): The University of Chichester has undertaken some exciting research for Napier, which analyses which information sources are most important to... - [IET discovers Web 2.0](https://www.napierb2b.com/2007/11/iet-discovers-web-20/): This is one of the most interesting online ideas for European electronics engineers that we’ve seen for a long time.... - [Techwatch launches monthly mechatronics title](https://www.napierb2b.com/2007/11/techwatch-launches-monthly-mechatronics-title/): After four successful trial issues, Techwatch (the publishers of Bits and Chips) has announced tha they will publish Mechatronica Magazine... - [Newsletter clicks mean GreenPower prizes](https://www.napierb2b.com/2007/11/newsletter-clicks-mean-greenpower-prizes/): The publishers of Power Systems Design Europe and China magazines have created the annual GreenPower Leadership Awards program. The selection... - [Call for papers - IET Wideband and Ultrawideband seminar](https://www.napierb2b.com/2007/11/call-for-papers-iet-wideband-and-ultrawideband-seminar/): The IET has issued a call for papers for their seminar on Wideband and Ultrawideband Systems & Technologies that will be held on Thursday 6th November 2008. - [Reed steals database manager from Groupe Tests](https://www.napierb2b.com/2007/11/reed-steals-database-manager-from-groupe-tests/): The database manager merry-go-round in Europe continues, as Reed Electonics Group steal Sylvie Jalin from French rivals Groupe Tests. Sylive... - [Call for papers - E&E Kompendium](https://www.napierb2b.com/2007/11/call-for-papers-ee-kompendium/): publish-industry Verlag has issued a call for papers for the annual E&E Kompendium. This annual reference book is well used... - [PSDE suggest a new approach to recruitment](https://www.napierb2b.com/2007/11/psde-suggest-a-new-approach-to-recruitment/): Rather than suggest recruitment advertising, PSDE is pushing the idea of using direct email to fill vacancies. Recruitment is a... - [Napier strengthens team](https://www.napierb2b.com/2007/11/napier-strengthens-team/): Please welcome Rachel Madden to Napier, who joined us at the start of the month. Rachel has a superb marketing... - [Test and measurement day planned for UK](https://www.napierb2b.com/2007/11/test-and-measurement-day-planned-for-uk/): New Electronics and Invents are planning to run a Test and Measurement day on 15th May 2008 at the Madejski... - [eLegacy awards](https://www.napierb2b.com/2007/11/elegacy-awards/): The first EPD eLegacy awards luncheon held yesterday was a great event. The venue, Tate Modern, was a fabulous location,... - [Microwaves and RF appoints European editor](https://www.napierb2b.com/2007/11/microwaves-and-rf-appoints-european-editor/): Paul Whytock has been appointed as European editor of Microwaves & RF magazine – as if he didn’t have enough... - [Freelance marketing expert in Israel](https://www.napierb2b.com/2007/11/freelance-marketing-expert-in-israel/): Orna Gadel, has left her co-editing and advertising sales roles at the Israeli title Electronica to become a freelance marcom... - [NEPCON strengthens team](https://www.napierb2b.com/2007/10/nepcon-strengthens-team/): With national Electronics Week providing new competition, the organisers of Nepcon, Reed Exhibitions, have announced that Marilyn Driscoll and Diane... - [Free copy of Mike Green's new book](https://www.napierb2b.com/2007/10/free-copy-of-mike-greens-new-book/): The first book by Mike Green, the popular editor of EPN, has been published. The Nearly Men tells the stories... - [Google hates press releases?](https://www.napierb2b.com/2007/10/google-hates-press-releases/): Recently Chris Rand of Pro-Talk posted a discussion of the problem of duplicate content filters employed by search engines to... - [National Electronics Week releases floorplan](https://www.napierb2b.com/2007/10/national-electronics-week-releases-floorplan/): The new UK electronics show, National Electronics Week, has secured a promising number of exhibitors according the to first floorplan... - [Hotmail imposes limits on number of recipients?](https://www.napierb2b.com/2007/10/hotmail-imposes-limits-on-number-of-recipients/): the Register has reported that Microsoft is imposing a limit of 10 recipients per email. At Napier we believe this... - [News from the Nordic Connection](https://www.napierb2b.com/2007/10/news-from-the-nordic-connection/): Aktuel Elektronik is now offering online advertising on the www. techmedia. dk. This includes swiftlet banners that are visible when... - [Power title increases European circulation](https://www.napierb2b.com/2007/10/power-title-increases-european-circulation/): Despite the predictions, magazines still refuse to die! Power Systems Design Europe has announced that their circulation has grown 11.... - [Sergio Lorenzi named Editor-in-Chief of Spanish titles](https://www.napierb2b.com/2007/10/sergio-lorenzi-named-editor-in-chief-of-spanish-titles/): Sergio Lorenzi has been named Editor-in-Chief of both Mundo Electronico and Productronica. The two magazines are well resourced, with Eugenio... - [Silvio Baronchelli takes over at A&V](https://www.napierb2b.com/2007/10/silvio-baronchelli-takes-over-at-av/): Silvio Baronchelli has taken over the role of editing A&V Elettronica from Laura Reggiani who left recently to join Selezione.... - [Bits and Chips to announce Dutch show](https://www.napierb2b.com/2007/09/bits-and-chips-to-announce-dutch-show/): We understand that Bits & Chips will soon announce a new elektronic show for the Benelux region. The show will... - [Productronica to run show daily newspaper with Weka](https://www.napierb2b.com/2007/09/productronica-to-run-show-daily-newspaper-with-weka/): Messe Munchen, the organisers of Productronica, have teamed up with Weka Fachmedien to publish a daily show newspaper. Weka have... - [ESE changes editors](https://www.napierb2b.com/2007/09/ese-changes-editors/): Embedded Systems Engineering (ESE) has appointed Phil Ling to take over from Alastiar Winning, who is leaving to work for... - [Bits&Chips 2007 Embedded Systemen](https://www.napierb2b.com/2007/09/bitschips-2007-embedded-systemen/): The 6th Bits&Chips 2007 Embedded Systemen event will be held on 17th and 18th October at the Evoluon in Eindhoven,... - [Electronics show launched in UK!](https://www.napierb2b.com/2007/09/electronics-show-launched-in-uk/): We thought everyone in the electronics industry had bought into the mantra, “No one in the UK goes to electronics... - [Google adds gadgets to adverts](https://www.napierb2b.com/2007/09/google-adds-gadgets-to-adverts/): PC Pro reports that Google is testing new ads with gadgets that support rich media such as audio, video and... - [CIE party](https://www.napierb2b.com/2007/09/cie-party/): We had a great time at the CIE party last night, and as well as wishing Dulcie Elliot and Sally... - [Reed Europe & Asia appoint new US media rep for electronics titles](https://www.napierb2b.com/2007/09/reed-europe-asia-appoint-new-us-media-rep-for-electronics-titles/): Following the sale of ECN to Advantage Business Media, it was pretty obvious that Reed would be looking for a... - [Microchip joins S&P 500 stock Index](https://www.napierb2b.com/2007/09/microchip-joins-sp-500-stock-index/): Although it has nothing to do with the European electronics media, we felt it was worth covering a major achievement... - [New chief editor for Selezione di Elettronica](https://www.napierb2b.com/2007/09/new-chief-editor-for-selezione-di-elettronica/): Laura Reggiani has been appointed as the chief editor for Selezione di Elettronica, the oldest italian electronic magazine. This move... - [CIE hires Michelle Winny from EuroAsia Semiconductor](https://www.napierb2b.com/2007/09/cie-hires-michelle-winny-from-euroasia-semiconductor/): Showing a real commitment to replacing Dulcie and Sally as quickly as possible, CIE has announced that Michelle Winny will... - [CIE announces new editor](https://www.napierb2b.com/2007/08/cie-announces-new-editor/): CIE has announced that Neil Tyler will be joining the title as editor on the 10th Sept, replacing Dulcie Eliott... - [Wiki Scanner and electronics companies](https://www.napierb2b.com/2007/08/wiki-scanner-and-electronics-companies/): There has been a lot of interest in WIkiscanner, a great site that lets you see the edits made to... - [IET publications to merge](https://www.napierb2b.com/2007/08/iet-publications-to-merge/): The IET plans a dramatic shake-up in their magazine portfolio in January 08, increasing the frequency of Engineering Technology from 12 to 21 issues a year. - [ESS'07 announces conference programme](https://www.napierb2b.com/2007/08/ess07-announces-conference-programme/): The organisers of ESS’07, The Embedded Systems Show, which will be held in the NEC, Birmingham from 17th to 18th... - [Editorial changes at Weka](https://www.napierb2b.com/2007/08/editorial-changes-at-weka/): Heinz Arnold, a highly experience and respected journalist is taking over as editor of Markt und Technik. He replaces Peter... - [Yahoo! finds 13 ways to speed up your website](https://www.napierb2b.com/2007/08/yahoo-finds-13-ways-to-speed-up-your-website/): If your marketing responsibilities include your company’s website, then you should read Yahoo! ’s thirteen ways to speed up your... - [Elektronik Tidningen editor takes a year off](https://www.napierb2b.com/2007/08/elektronik-tidningen-editor-takes-a-year-off/): Thanks to the generous social provision in Sweden, Jan Tangring is about to leave for a year’s paternity leave. Yes... - [IDT and LEM short-listed for IML's e-legacy Awards 2007](https://www.napierb2b.com/2007/08/idt-and-lem-short-listed-for-imls-e-legacy-awards-2007/): Congratulations to IDT and LEM who have proved their commitment to sustainable technology with their short-linsting for the e-Legacy 2007... - [CIE loses two editors](https://www.napierb2b.com/2007/08/cie-loses-two-editors/): CIE is to lose both Dulcie Eliott and Sally Ward-Foxton. Both editors have decided to move to agencies (believe us,... - [EM&P switches editor](https://www.napierb2b.com/2007/08/emp-switches-editor/): During August Dave Tudor will move from EM&P to become Editor of its sister publication Production Engineering Solutions. We’re not... - [DATE'08 Call for Papers](https://www.napierb2b.com/2007/07/date08-call-for-papers/): The oganisers of DATE 2008 have issued their call for papers, and are inviting proposals for technical papers (regular and... - [New Yahoo! advert ranking model](https://www.napierb2b.com/2007/07/new-yahoo-advert-ranking-model/): Yahoo! Search Marketing is rolling out a new model, where the success (click rate) as well as the amount bid... - [Semiconductor India](https://www.napierb2b.com/2007/07/semiconductor-india/): EuroAsia semiconductor will launch Semiconductor India in October. This publication aims to ride on the back of recent incentives by... - [Newspapers see online as promo tool for print](https://www.napierb2b.com/2007/07/newspapers-see-online-as-promo-tool-for-print/): An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required... - [Web rankings based on time, not pages](https://www.napierb2b.com/2007/07/web-rankings-based-on-time-not-pages/): Nielsen//NetRatings, has decided to add “Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although... - [Digital Power Forum Europe](https://www.napierb2b.com/2007/07/digital-power-forum-europe/): Darnell is partnering with EDN to hold the first Digital Power Europe (DPE) event in Munich from 13th to 15th... - [Tech Myths](https://www.napierb2b.com/2007/07/tech-myths/): An interesting article that will provide a bit of fun (and allow the geeks to say “I told you so”),... - [ESC will go to India](https://www.napierb2b.com/2007/07/esc-will-go-to-india/): Showing how emerging countries are becoming more important, CMP has annouced that ESC will be coming to India. Embedded Systems... - [Awards entries closing soon!](https://www.napierb2b.com/2007/07/awards-entries-closing-soon/): Following the tradition of European awards, both the we’ve seen the IET Innovation Awards, EPD’s eLegacy and Reed’s Elektra awards... - [Batteries 2007 announces programme](https://www.napierb2b.com/2007/07/batteries-2007-announces-programme/): The organisers of Batteries 2007, to be held from 26th to 28th Sepember in Nice, France, have announced the programme... - [MicroTCA Conference announced](https://www.napierb2b.com/2007/07/microtca-conference-announced/): ICC Media will be running a MicroTCA conference in Munich on 20th Nov 2007. The publishers of ECE and Boards... - [AMCC runners-up in Macworld Awards](https://www.napierb2b.com/2007/06/amcc-runners-up-in-macworld-awards/): Congratulations to AMCC, who were named as runners-up in the recent Macworld awards. AMCC were recognised for their fabulous 3ware... - [Power Systems Design to launch ePowerPack](https://www.napierb2b.com/2007/06/power-systems-design-to-launch-epowerpack/): Power Systems Design will launch “ePowerPack” in September 2007. With both print and online versions, this new product will let... - [Hillwalking for charity](https://www.napierb2b.com/2007/06/hillwalking-for-charity/): Congratulations to Neil Whittaker, publisher of several IML titles including EPD and EM&T, for completing the 3 peaks challenge in... - [Call for Presentations - AdvancedTCA Summit](https://www.napierb2b.com/2007/06/call-for-presentations-advancedtca-summit/): The dealine for the call for papers for the AdvancedTCA Summit is 29th June. Although this is a US show,... - [Search engine optimisation myths](https://www.napierb2b.com/2007/06/search-engine-optimisation-myths/): A great article from Clickz that describes common myths about SEO. - [Microchip and LEM narrowly miss you at Electron d'Or awards](https://www.napierb2b.com/2007/06/microchip-and-lem-narrowly-miss-you-at-electron-dor-awards/): Congratulations to two of our clients – Microchip and LEM – who were nammed as runners-up in the Groupe Tests... - [Future Horizons Forecast Seminar July 2007](https://www.napierb2b.com/2007/06/future-horizons-forecast-seminar-july-2007/): The Future Horizons Mid-Term Semiconductor Industry Forecast seminar (IFS2007-MT) will be held on 24th July 2007 at the Hilton Kensington,... - [VITA Announces Micro Technology Europe as Media Partner](https://www.napierb2b.com/2007/06/vita-announces-micro-technology-europe-as-media-partner/): VITA, the VME trade association has announced that Micro Technology Europe has become a VITA Media Partner (VMP). Although this... - [New magazine - Energy 2.0](https://www.napierb2b.com/2007/06/new-magazine-energy-20/): publish-industry has announced the launch of Energy 2. 0, which follows the standard publish-industry “media concept” formula of a magazine,... - [IET redesigns magazines](https://www.napierb2b.com/2007/06/iet-redesigns-magazines/): All of the IET's bi-monthly publications are being redesigned, and the IET is also strengthening the institutes branding efforts. - [Electronics Manufacturing title launches in July](https://www.napierb2b.com/2007/06/electronics-manufacturing-title-launches-in-july/): MMG, the publishers of Electronics Sourcing will launch Electronics Assembly magazine in July. Claiming a circulation of over 7,000 electronics... - [PCIM increases visitors and exhibitors](https://www.napierb2b.com/2007/05/pcim-increases-visitors-and-exhibitors/): PCIM Europe 2007 closed yesterday, after a succesful event that saw 6200 visitors(an increase from the 5. 783 visitors in... - [EM&T launches global website](https://www.napierb2b.com/2007/05/emt-launches-global-website/): IML Group has launched a global website for their electronics production title EM&T. It’s good to see that EM&T Worldwide... - [Microsoft copies Google](https://www.napierb2b.com/2007/05/microsoft-copies-google/): An interesting review of the acqusition of aQuantive by Microsoft at Business Week’s website. In 2002, who would have predicted... - [Surveys, surveys, surveys](https://www.napierb2b.com/2007/05/surveys-surveys-surveys/): Market knowledge is incredibly valuable, something that is demonstrated by the many different emails about surveys that we’ve recently received.... - [Online or print?](https://www.napierb2b.com/2007/05/online-or-print/): We recently set a group of University students the challenge of finding out how important online is for European electronics... - [Vote for Napier's clients in the Storage Awards 2007](https://www.napierb2b.com/2007/05/vote-for-napiers-clients-in-the-storage-awards-2007/): Although we are well known in the electronics industry, Napier also works with a number of leading companies in the... - [Call for Papers - MAE2007](https://www.napierb2b.com/2007/05/call-for-papers-mae2007/): The organisers of MAE2007 (Military & Aerospace Electronics) have issued a call for papers. Abstracts must be submitted by Friday... - [New editor for IEN Europe and Power in Motion](https://www.napierb2b.com/2007/05/new-editor-for-ien-europe-and-power-in-motion/): Piotr Gaber has replaced Øyvind Strømmen as inhouse editor for both IEN Europe and Power in Motion. Øyvind will be... - [PC Pro recommends aXstor](https://www.napierb2b.com/2007/05/pc-pro-recommends-axstor/): Congratulations to aXstor, a Napier client that was given a PC Pro recommendation for their fabulous iSCSI box. It’s great... - [Will computers ever translate effectively?](https://www.napierb2b.com/2007/05/will-computers-ever-translate-effectively/): A great article on Google’s machine translation project on The Register. This discusses how Google has approached the challenge of... - [The e-Legacy Awards](https://www.napierb2b.com/2007/05/the-e-legacy-awards/): The e-Legacy Awards have finally been launched with editorial coverage and direct email. Electronic Product Design (EPD) has decided to... - [Call for Presentations - AdvancedTCA Summit 2007](https://www.napierb2b.com/2007/05/call-for-presentations-advancedtca-summit-2007/): Although an American event, we felt that the call for papers for The AdvancedTCA Summit was worth highlighting to the... - [COTS - good or bad?](https://www.napierb2b.com/2007/05/cots-good-or-bad/): The IET will be considering the Pros and Cons of Using Commercial ‘Off The Shelf’ Components in Aviation Applications. This... - [Date confirmed for MAE07](https://www.napierb2b.com/2007/04/date-confirmed-for-mae07/): The organisers of MAE (Military & Aerospace Electronics) show have decided that the success of first event last year meant... - [A&D Kompendium online](https://www.napierb2b.com/2007/04/ad-kompendium-online/): The A&D Kompendium is now available online. This annual yearbook is similar to E&E’s yearbook, but focusses on automation and... - [ED Europe offering PCIM video packages](https://www.napierb2b.com/2007/04/ed-europe-offering-pcim-video-packages/): ED Europe is planning a series of video interviews at PCIM. These interviews are a great way to get a... - [Techniktalk now fully up and running](https://www.napierb2b.com/2007/04/techniktalk-now-fully-up-and-running/): Pro-Talk’s German site, Techniktalk is now fully up and running. Walter Brumann, the editor, will have the challenge of managing... - [Free tickets to ATCA and MicroTCA event](https://www.napierb2b.com/2007/04/free-tickets-to-atca-and-microtca-event/): Intel is offering the opportunity to save £180 with their ticket give-away for the upcoming Evolving Architecture Standards: ATCA AMC... - [Google to buy DoubleClick](https://www.napierb2b.com/2007/04/google-to-buy-doubleclick/): Maybe it’s not all about search advertising! CNET reports that Google is to buy Doubleclick for $3. 1Bn, a strong... - [SAME 2007 call for papers](https://www.napierb2b.com/2007/04/same-2007-call-for-papers/): The organisers of SAME 2007 have issued a call for papers, covering a wide range of topics, including the focus... - [Call for Papers for SEMICON Europa](https://www.napierb2b.com/2007/04/call-for-papers-for-semicon-europa/): The organisers of SEMICON Europa, which will be held from 9th to 11th October 2007 in Stuttgart, Germany have issued... - [PR or Search Marketing?](https://www.napierb2b.com/2007/04/pr-or-search-marketing/): Daryll Wilcox, the company behind Response Source, Source Wire and Features Exec has published a whitepaper entitled Public Relations Versus... - [Zybert runners up in environmental award](https://www.napierb2b.com/2007/04/zybert-runners-up-in-environmental-award/): Congratulations to Zybert Computing, one of Napier’s clients, who were given a highly commended award for their GEM server in... - [Another award nomination for AMCC](https://www.napierb2b.com/2007/03/another-award-nomination-for-amcc/): AMCC Storage has been nominated for yet another award, with Macworld shortlising the 3ware Sidecar for ‘Storage product of the... - [Three full seminar programmes at Nepcon](https://www.napierb2b.com/2007/03/three-full-seminar-programmes-at-nepcon/): The seminar timetable for Nepcon 2007 has been annouced. With 41 free seminar sessions the programme offers something for everyone.... - [Napier's clients shine at the Network Computing Awards](https://www.napierb2b.com/2007/03/napiers-clients-shine-at-the-network-computing-awards/): Congratulations to AMCC, who were named winners of the Connectivity Product of the Year at last night’s Network Computing Awards... - [Call for papers - Wireless Congress 2007](https://www.napierb2b.com/2007/03/call-for-papers-wireless-congress-2007/): Weka and ZVEI, the organisers of the 4th Wireless Congress: Systems & Applications to be held in Munich on 7th... - [EU microwave week call for papers](https://www.napierb2b.com/2007/03/eu-microwave-week-call-for-papers/): The organisers of European Microwave Week, which will be held on 8-12 October in Munich, Germany, have issued a call... - [Call for ATCA Presentations](https://www.napierb2b.com/2007/03/call-for-atca-presentations/): The organisers of the AdvancedTCA – Leading the Way to New Standards-based Solutions summit have issued a call for papers.... - [E&E Kompendium now available online](https://www.napierb2b.com/2007/03/ee-kompendium-now-available-online/): E&E has made the 2006-7 Kompendium available online. The PDF version of the yearbook is available as a PDF on... - [Pipes replace editors? Maybe not…](https://www.napierb2b.com/2007/03/pipes-replace-editors-maybe-not/): Newsfeeds, particularly RSS are frequently touted as being capable of replacing the trade press as a news source. With the... - [Embedded Linux Conference in Germany](https://www.napierb2b.com/2007/03/embedded-linux-conference-in-germany/): Following on from the Embedded Linux Conference 2006, ICC Media has announced the logically-named Embedded Linux Conference 2007 will be... - [Silicon Chip Industry Training Seminar](https://www.napierb2b.com/2007/03/silicon-chip-industry-training-seminar/): Future Horizons are again running their Silicon Chip seminar, with the next training to be held in London on Monday... - [Machine translation possible…..in the future?](https://www.napierb2b.com/2007/03/machine-translation-possiblein-the-future/): Anyone that has tried machine translation knows that the results are disasterous if you have more than a couple of... - [Microchip Embedded World videos](https://www.napierb2b.com/2007/02/microchip-embedded-world-videos/): Feel that you missed out because you couldn’t attend Embedded World 2007? Don’t worry, you can experience some of the... - [16th Annual International Electronics Forum](https://www.napierb2b.com/2007/02/16th-annual-international-electronics-forum/): Future Horizons will be holding the 16th Annual International Electronics Forum, IEF 2007, on 2-4th May 2007 in Athens, Greece.... - [Even double-opt in causes email marketing concerns!](https://www.napierb2b.com/2007/02/even-double-opt-in-causes-email-marketing-concerns/): Double opt-in, where a subscriber requests an newsletter and then is sent an email asking to confirm the subscription is... - [Napier clients nominated for Network Computing Awards](https://www.napierb2b.com/2007/02/napier-clients-nominated-for-network-computing-awards/): Congratulations to AMCC, aXstor, TMC and Zybert, who have all been nominated for the Network Computing Awards. They all offer... - [Zybert shortlisted for Environmental Award](https://www.napierb2b.com/2007/02/zybert-shortlisted-for-environmental-award/): Congratulations to Zybert Computing, a wonderful client of ours. The Zybert Z1 GEM, a great server for SMEs that not... - [Elektronik & Data launches new website and email newsletters](https://www.napierb2b.com/2007/01/elektronik-data-launches-new-website-and-email-newsletters/): Elektronik & Data, the Danish monthly design title has revamped its website and launched email newsletters. The site and the... - [Call for Papers - Managing Obsolescence in Embedded Systems](https://www.napierb2b.com/2007/01/call-for-papers-managing-obsolescence-in-embedded-systems/): The IET has announced a call for papers for their seminar on Managing Obsolescence in Embedded Systems to be held... - [Napier review of 2006](https://www.napierb2b.com/2007/01/napier-review-of-2006/): The Napier review of the European electronics media in 2006 is now available. Please email to request your copy. - [Yahoo! cuts advert minimum costs](https://www.napierb2b.com/2007/01/yahoo-cuts-advert-minimum-costs/): Yahoo! has reduced the minimum bids for Yahoo! Search Marketing adverts. In the UK this means that bids can start... - [PSDE announces readership survey results](https://www.napierb2b.com/2007/01/psde-announces-readership-survey-results/): Santana Communications, the publishers of PSDE has conducted some research amongst its readers. The survey has a respectable sample of... - [Bodo launches email newsletter](https://www.napierb2b.com/2007/01/bodo-launches-email-newsletter/): The first email newsletter from Bodo Arlt, editor of Bodos Power Systems has been issued. Bodo promises to issue a... - [DATE announces conference programme](https://www.napierb2b.com/2007/01/date-announces-conference-programme/): The conference programme for DATE 07, to be held in Nice, France from 16th to 20th April 07 is now... - [Nexus media closes industrial magzines](https://www.napierb2b.com/2007/01/nexus-media-closes-industrial-magzines/): Nexus has just announced the closure of 4 magazines, including Industrial Equipment News and Quality Today. The last issues for... - [IET allows advertising in journals](https://www.napierb2b.com/2007/01/iet-allows-advertising-in-journals/): In an interesting move, the IET has decided to allow advertising in its academic journals. The decision provides advertisers with... - [New advertising rep for Spanish titles](https://www.napierb2b.com/2007/01/new-advertising-rep-for-spanish-titles/): Sergio Lorenzi is now the international advertisement for the two Spanish titles, Mundo Electronico and Productronica. His deep knowledge of... - [Electronics World transfers to St John Patrick Publishers](https://www.napierb2b.com/2006/12/electronics-world-transfers-to-st-john-patrick-publishers/): The sale of Electronics World by Nexus Media Communications Ltd is complete, and the magazine is now part of St... - [EDN and Darnell to bring power seminar to Europe](https://www.napierb2b.com/2006/12/edn-and-darnell-to-bring-power-seminar-to-europe/): EDN Europe and Darnell are to collaborate to bring a Digital Power seminar and tabletop exhibition to Europe sometime in... - [Offline is the new online?](https://www.napierb2b.com/2006/12/offline-is-the-new-online/): An interesting article on Clickz about the trend to move branding activities online, and move away from a slavish devotion... - [New Electronics signs Mike Richardson](https://www.napierb2b.com/2006/12/new-electronics-signs-mike-richardson/): From January 07, Mike Richardson will be working as associate editor on Findlay Publications' New Electronics magazine. Mike was left... - [It's the unique users, not page impressions that matter now](https://www.napierb2b.com/2006/12/its-the-unique-users-not-page-impressions-that-matter-now/): Page impressions will be replaced as the madatory minimum metric by unique users for sites in the UK and Ireland... - [The company that wants email SPAM](https://www.napierb2b.com/2006/12/the-company-that-wants-email-spam/): Hormel Foods Corporation of Austin, Texas has tried to register SPAM as a Community Trade Mark (“CTM”) – i. e.... - [Call-for-Papers A&D-Kompendium 2007/2008](https://www.napierb2b.com/2006/12/call-for-papers-ad-kompendium-20072008/): Following hot on the heels of the call for papers for the E&E Kompendium, Publish Industry has issued a call... - [Future Horizons announces IEF 2007](https://www.napierb2b.com/2006/12/future-horizons-announces-ief-2007/): The Future Horizons Annual International Electronics Industry Forum (IEF) will be held at the Plaza Resort Hotel in Athens, Greece... - [New URL for Napier News](https://www.napierb2b.com/2006/12/new-url-for-napier-news/): With the number of people that receive our Napier News email increasing rapidly, we’ve decided to spend the few Euros... - [Call for papers: E und E-Kompendium 2007/2008](https://www.napierb2b.com/2006/12/call-for-papers-e-und-e-kompendium-20072008/): The annual reference book for German engineers, the E und E Kompendium, has issued a call for papers. The deadline... - [SPS/IPC/DRIVES closes with record visitors](https://www.napierb2b.com/2006/12/spsipcdrives-closes-with-record-visitors/): SPS/IPC/DRIVES show closed with the organisers claiming a huge increase in visitors to over 43000 (in 2005 the show achieved... - [Free book!](https://www.napierb2b.com/2006/12/free-book/): As it is getting near Christmas, we’re in a generous mood. The first person to email us will win a... - [Military and Aerospace Electronics Europe closes](https://www.napierb2b.com/2006/11/military-and-aerospace-electronics-europe-closes/): The European edition of Military and Aerospace Electronics is to close with immediate effect. Sadly this title only managed four... - [Micro Technology re-design](https://www.napierb2b.com/2006/11/micro-technology-re-design/): From January 2007 issue, Micro Technology Europe will change to A4 size from its present tabloid format. Although costs are... - [Boards and Solutions goes digital](https://www.napierb2b.com/2006/11/boards-and-solutions-goes-digital/): The first digital-only issue of Boards & Solutions has just been published. As a digital-only magazine, it is available as... - [How good is my email marketing?](https://www.napierb2b.com/2006/11/how-good-is-my-email-marketing/): Napier regularly gets asked by clients whether their email marketing is “good” or “bad”, so we’ve produced a white paper... - [Future Horizons announces IFS2007](https://www.napierb2b.com/2006/11/future-horizons-announces-ifs2007/): Future Horizons, the influential market analysts, have announced thattheir annual industry forecast seminar, IFS2007, will be held on 30thJanuary 2007... - [ED Europe electronica videos](https://www.napierb2b.com/2006/11/ed-europe-electronica-videos/): ED Europe editor Paul Whytock has completed a series of video interviews at electronica – click here to see if... - [Napier News adds RSS Feed](https://www.napierb2b.com/2006/11/napier-news-adds-rss-feed/): Some of you may have already noticed that we have been testing an RSS feed for Napier News, and this... - [Micro Technology launches SELECTA](https://www.napierb2b.com/2006/11/micro-technology-launches-selecta/): MT Publications has announced the launch of SELECTA later this month. This slickly-branded product appears to be a product showcase... - [Penton merges with Prism](https://www.napierb2b.com/2006/11/penton-merges-with-prism/): Penton Media, Inc. is to merge with Prism Business Media Holdings, Inc. The merger ends a long period of speculation... - [Call for papers - IET Automotive Electronics 2007](https://www.napierb2b.com/2006/11/call-for-papers-iet-automotive-electronics-2007/): The IET has issued a call for papers for their Automotive Electronics 2007 conference, which will be held at The... - [Boards and Solutions UK - call for papers](https://www.napierb2b.com/2006/10/boards-and-solutions-uk-call-for-papers/): The organisers of the fourth Boards and Solutions UK conference, to be held on March 6th, 2007 at the Royal... - [TechOnline ReEngineered](https://www.napierb2b.com/2006/10/techonline-reengineered/): TechOnline has re-developed its website, achieving a more corporate look and feel, as well as pulling on a wider range... - [Programme for Embedded Forum announced](https://www.napierb2b.com/2006/10/programme-for-embedded-forum-announced/): The programme for the ICC Media Embedded Forum at electronica has been announced. Not only can you learn about the... - [New Electronics launches Email newsletter](https://www.napierb2b.com/2006/10/new-electronics-launches-email-newsletter/): Following on from the relaunch of the website, New Electronics is our website, Findlay Publications launches an email newsletter this... - [3D Posters for exhibitions](https://www.napierb2b.com/2006/10/3d-posters-for-exhibitions/): FOllowing on from our note last year about 3D videos, Napier is now working with a partner to produce 3D... - [Open Rates Explained](https://www.napierb2b.com/2006/10/open-rates-explained/): We get a lot of questions from clients about email open rates. Constant Contact has a great article on their... - [EDN updates European website](https://www.napierb2b.com/2006/10/edn-updates-european-website/): Reed has finally created a decent EDN Europe website. The site previously had no content other than articles from the... - [EMP and Electronics Buyer Merge](https://www.napierb2b.com/2006/10/emp-and-electronics-buyer-merge/): MIT Publications has announced that EMP and Electronics Buyer will merge to form EM & P (Electronics Manufacturing and Procurement),... - [Our Wish was Granted!](https://www.napierb2b.com/2006/10/our-wish-was-granted/): In our recent story about PSDE signing Ray Ridley to the editorial team, we said how good it would be... - [Channel-e Launches Online Presentations](https://www.napierb2b.com/2006/10/channel-e-launches-online-presentations/): Channel-e is offering online presentations that are based upon PowerPoint presentations. Effectively a low-cost webinar, these presentations include an audio... - [Pro-Talk to Launch a German Site](https://www.napierb2b.com/2006/10/pro-talk-to-launch-a-german-site/): Pro-Talk, the Centaur-owned publishers of Electronicstalk is to launch a German-language site called Techniktalk. A big difference with the carefully... - [Nick Flaherty launches Embedded Blog](https://www.napierb2b.com/2006/10/nick-flaherty-launches-embedded-blog/): Nick Flaherty, an editor who has proven himself with several titles has launched a blog covering the embedded industry. Knowing... - [Click Fraud in Business Week](https://www.napierb2b.com/2006/09/click-fraud-in-business-week/): Not benefitting from the industry’s recent upturn? Check out the Business Week article on Click Fraud. This great overview highlighting... - [Sabine Grothe new Editor-in-Chief of E&E](https://www.napierb2b.com/2006/09/sabine-grothe-new-editor-in-chief-of-ee/): We reported in early August that Andreas Donner was leaving E&E. His successor has been named as the experienced and... - [Pro-Talk launches Processingtalk](https://www.napierb2b.com/2006/09/pro-talk-launches-processingtalk/): We reported on the aquisition of Pro-Talk by Centaur, and now they have launched their first new site: Processingtalk. A... - [Lee Nye Signs on with New Electronics](https://www.napierb2b.com/2006/09/lee-nye-signs-on-with-new-electronics/): Lee Nye will join New Electronics as Business Development Director in early October, moving from his current position of marketing... - [PSDE strengthens editorial team](https://www.napierb2b.com/2006/09/psde-strengthens-editorial-team/): PSDE has strengthened its editorial team with the addition of Dr Ray Ridley, of Ridley Engineering. Well known in the... - [Want to Know About the US Media?](https://www.napierb2b.com/2006/09/want-to-know-about-the-us-media/): There is life outside of Europe – even we know that! This is a little plug for an agency in... - [Cassim's wedding](https://www.napierb2b.com/2006/09/cassims-wedding/): Congratulations to Cassim, one of the newer members of the Napier team, who recently got married Shelley on the lovely... - [Wolf-Peter Tangerman](https://www.napierb2b.com/2006/09/wolf-peter-tangerman/): We’re very sad to report the death of Wolf-Peter Tangerman on 26th August. After his editorial career, Peter’s writing skills... - [Call For Papers: Automotive Electronics](https://www.napierb2b.com/2006/09/call-for-papers-automotive-electronics/): The call for papers for AAE07, which will take place at the Heritage Motor Centre, Gaydon, UK on the 31st... - [Philips Semi Becomes NXP](https://www.napierb2b.com/2006/09/philips-semi-becomes-nxp/): PHilips Semiconductors has decided to call itself NXP (standing for Next eXPerience), a move that almost makes us wish for... - [BBC Report about Online advertisers](https://www.napierb2b.com/2006/09/bbc-report-about-online-advertisers/): Although nothing revolutionary, and quite focussed on B2C, this BBC report is an interesting discussion of the different options for... - [ESS Conference Programme now Online](https://www.napierb2b.com/2006/08/ess-conference-programme-now-online/): The organisers of ESS, which will be held on 11th & 12th October at the NEC, Birmingham, UK, have now... - [RTECC Luzern and Eindhoven](https://www.napierb2b.com/2006/08/rtecc-luzern-and-eindhoven/): The RTC Group has announced Real Time Embedded Computing Conferences (RTECC) will be held in Luzern (Switzerland) on 26th Sept... - [Evertiq Releases German Stats](https://www.napierb2b.com/2006/08/evertiq-releases-german-stats/): Evertiq, the industry news specialists from Sweden have released traffic figures for its German language site, showing they achieved over... - [New Search Portal Planned by the IET](https://www.napierb2b.com/2006/08/new-search-portal-planned-by-the-iet/): The IET (Institution of Engineering and Technology, formerly the IEE) is soliciting feedback from members about a series of dedicated... - [Video interviews at electronica](https://www.napierb2b.com/2006/08/video-interviews-at-electronica/): Previously the video presentations from electronica have been paid-for advertisments, or generated by the companies themselves. We’re hearing that ED... - [One editor in, another out](https://www.napierb2b.com/2006/08/one-editor-in-another-out/): Paul Marsh will be returning to editorial duties in the UK when he takes up the editorship of Electronics next... - [NE Relaunches neon](https://www.napierb2b.com/2006/08/ne-relaunches-neon/): New electronics has relaunched its online site, Neon. A pretty new look and feel, which doesn’t overdo the placement of... - [MAE announces conference programme](https://www.napierb2b.com/2006/07/mae-announces-conference-programme/): With over sixty high-level submissions, the Military and Aerospace Electronics show, MAE06, has been able to announce a full programme... - [CIE (UK) stops being different](https://www.napierb2b.com/2006/07/cie-uk-stops-being-different/): Components in Electronics (CIE), which has held out with its short, fat “kingsize” format for a long time, is to... - [The coolest electronics websites?](https://www.napierb2b.com/2006/07/the-coolest-electronics-websites/): In the UK, editors refer to the summer as the “silly season” because there is little news with most people... - [New editor-in-chief for A&D](https://www.napierb2b.com/2006/07/new-editor-in-chief-for-ad/): A&D has announced that Volker Tisken will take over as Chief Editor from 1st September 2006. Volker is an experienced... - [Call for papers - DATE 07](https://www.napierb2b.com/2006/07/call-for-papers-date-07/): DATE, the show for people that love expensive EDA tools, has issued a call for papers for the next event,... - [Electronics Components World launches](https://www.napierb2b.com/2006/07/electronics-components-world-launches/): The Irish tech publishers, Black Dot, have launched Electronics Components World. The site follows the traditional news and product format,... - [Running out of Online Ads?](https://www.napierb2b.com/2006/07/running-out-of-online-ads/): Those venerable consultants at McKinsey have reported that we may be running out of online inventory. Although this report does... - [New editor at ESE](https://www.napierb2b.com/2006/07/new-editor-at-ese/): Embedded Systems Engineering (ESE) has appointed Alistair Winning as editor. Alistair, whose experience includes editing CMP’s Electronic Engineering as well... - [Congratulations AMCC!](https://www.napierb2b.com/2006/06/congratulations-amcc/): Congratulations to one of our clients, AMCC, who won “Connectivity Product of the Year” at last night’s Storage Industry Awards.... - [PSDE finds new editor](https://www.napierb2b.com/2006/06/psde-finds-new-editor/): A couple of weeks ago, we covered the falling-out between Power Systems Design Europe (PSDE) and its former editor, Bodo... - [German readership study update](https://www.napierb2b.com/2006/06/german-readership-study-update/): Although many people have got bored of readership study arguements in Germany, we thought it was worth mentioning that it... - [German magazine to publish in English!](https://www.napierb2b.com/2006/06/german-magazine-to-publish-in-english/): Not quite as dramatic as it sounds! E&E (Elektronik und Entwicklung) will be publishing an English-language pocket edition “E&E-TO-GO” at... - [Why do people read electronics magazines?](https://www.napierb2b.com/2006/06/why-do-people-read-electronics-magazines/): ... for the free holidays, of course! In a creative move to drive registrations, Bodo Arlt is offering the chance... - [Google trials pay per action advertising](https://www.napierb2b.com/2006/06/google-trials-pay-per-action-advertising/): Interesting to hear from Search Engine Round Table that Google is trialing cost per action (CPA) ads. Whilst CPA advertising... - [More on corporate slogans](https://www.napierb2b.com/2006/06/more-on-corporate-slogans/): Following on from our previous comments about slogans, the BBC published an interesting article analysing some popular corporate slogans. - [Goings-on in European power titles](https://www.napierb2b.com/2006/06/goings-on-in-european-power-titles/): Bodo Arlt, previously the editor of Power Systems Design Europe (PSDE) has announced the new, rather modestly-titled “Bodo’s Power Systems“.... - [DotMobi](https://www.napierb2b.com/2006/06/dotmobi/): The sunrise period for trademark owners to register a “DotMobi” domain name (www. xxxxx. mobi) starts today, and lasts until... - [Europeans do use online services!!!](https://www.napierb2b.com/2006/05/europeans-do-use-online-services/): Probably because of the continued strength of the European printed media, some people believe that Europeans “don’t do online”. In... - [New advertising manager for HANSER automotive and Mechatronik](https://www.napierb2b.com/2006/05/new-advertising-manager-for-hanser-automotive-and-mechatronik/): Peter Kusterer is the new Advertising Manager of these titles, replacing the talkative and well-known Tilmann Huber, who has moved... - [Amusing comments on slogans](https://www.napierb2b.com/2006/05/amusing-comments-on-slogans/): OK, we know we’re all cynics in the UK. BUT everyone in technology must raise a smile at Hacking Cough,... - [Call for Papers - MM-Wave Products and Technologies](https://www.napierb2b.com/2006/05/call-for-papers-mm-wave-products-and-technologies/): The organisers of the IET MM-Wave Products and Technologies colloquium have issued a call for papers. They are particularly interested... - [Pro-Talk sold to Centaur](https://www.napierb2b.com/2006/05/pro-talk-sold-to-centaur/): The market in Europe must really be improving. The owners of ElectronicsTalk, Pro-Talk Ltd, hss been sold to Centaur in... - [Posters and Demonstrations needed DVB-H/DMB Mobile Broadcast Conference](https://www.napierb2b.com/2006/05/posters-and-demonstrations-needed-dvb-hdmb-mobile-broadcast-conference/): The organisers of the IET DVB-H/DMB Mobile Broadcast: Handset and Infrastructure Challenges conference to be held on 30th June 2006... - [Event guide launched](https://www.napierb2b.com/2006/05/event-guide-launched/): Tech Event Guide has launched, aiming to provide a comprehensive listing of all the events, shows, seminars, conferences, etc. for... - [EU helps email marketers?](https://www.napierb2b.com/2006/04/eu-helps-email-marketers/): Despite the stringent regulations, one of the biggest challenges facing email marketers in Europe is actually getting the emails delivered... - [The Innovation and Design Excellence Awards](https://www.napierb2b.com/2006/04/the-innovation-and-design-excellence-awards/): The Findlay titles, Eureka and New Electronics have opened entries for the new Innovation & Design Excellence Awards, open engineering... - [Sponsorship opportunities for Le Colloque de L'Electronique](https://www.napierb2b.com/2006/04/sponsorship-opportunities-for-le-colloque-de-lelectronique/): Groupe Tests, publishers of Electronique and Electronique International are offering a range of sponsorship opportunities for Le Colloque de L’Electronique.... - [Learn more about digital marketing and DM in Europe](https://www.napierb2b.com/2006/04/learn-more-about-digital-marketing-and-dm-in-europe/): The laws covering marketing across the EU are desperately confusing. We’d recommend that you take a look at a recent... - [Conference marks The Engineer's 150th birthday](https://www.napierb2b.com/2006/04/conference-marks-the-engineers-150th-birthday/): The Engineer is celebrating its 150th year with a conference entitled Commercialising Innovation: Working together for a sustainable technology economy... - [New Aerospace title to launch](https://www.napierb2b.com/2006/04/new-aerospace-title-to-launch/): Aerospace Manufacturing will be launched by MIT Publishing (publishers of Production Engineering Solutions, Electronics Buyer and Electronics Manufacturing Products) in... - [Google news](https://www.napierb2b.com/2006/04/google-news/): Google can’t keep out of the news. Recent developments of relevance to anyone marketing online include the news that Google... - [ESS deadline for papers extended](https://www.napierb2b.com/2006/04/ess-deadline-for-papers-extended/): Further to the call for papers for ESS, the IET has extended the deadline by six whole days, so you... - [Boards and Solutions UK announces programme](https://www.napierb2b.com/2006/04/boards-and-solutions-uk-announces-programme/): The preliminary programme for the Boards and Solutions show to be held in Reading on 24th May is now available... - [New editor at MTE and AE](https://www.napierb2b.com/2006/04/new-editor-at-mte-and-ae/): Nick Flaherty is leaving MicroTechnology Europe and Automotive Electronics to “concentrate on other interests”. Having worked at a wide range... - [First digital-only edition of ECE](https://www.napierb2b.com/2006/03/first-digital-only-edition-of-ece/): The first digital-only issue of ECE will be published in May, so you need to make the decision on whether... - [ESS 2006 call for papers](https://www.napierb2b.com/2006/03/ess-2006-call-for-papers/): The IEE-organised conference at the Embedded Systems Show (to be held at the NEC, Birmingham, UK on 11 – 12... - [CMP adds Europe to Embedded Connect itinery](https://www.napierb2b.com/2006/03/cmp-adds-europe-to-embedded-connect-itinery/): CMP publishers has announced that the Embedded Connect Series of seminars will add two European venues to the various US... - [IEE lecture on DSPs](https://www.napierb2b.com/2006/03/iee-lecture-on-dsps/): The IEE is offering the chance to attend the “DSP – Power Tool of Science and Society” Lecture by Professor... - [Call for papers - Boards and Solutions](https://www.napierb2b.com/2006/03/call-for-papers-boards-and-solutions/): The orgainsers of Boards & Solutions 2006 have issued a call for papers. The event will be open to all... - [Call for papers - MAE06 - Military, Defence & Aerospace Electronics](https://www.napierb2b.com/2006/03/call-for-papers-mae06-military-defence-aerospace-electronics/): The organisers of the inaugural MAE06 – Military, Defence & Aerospace Electronics, technical conference & exhibition have issued a call... - [IEE becomes IET](https://www.napierb2b.com/2006/02/iee-becomes-iet/): The Institution of Incorporated Engineers and the Institution of Electrical Engineers will merge at the end of March to form... - [ED Europe appears](https://www.napierb2b.com/2006/02/ed-europe-appears/): Electronic Design Europe’s first digital edition appeared to date. One day late, and perhaps in a not-quite perfected format, but... - [Click fraud causes Google headaches](https://www.napierb2b.com/2006/02/click-fraud-causes-google-headaches/): Proving that pay-per-click ads don’t always mean that a real person is clicking through to your website, Google has been... - [EPD awarded BPA certificate](https://www.napierb2b.com/2006/02/epd-awarded-bpa-certificate/): Electronic Product Design (EPD) has finally got its BPA certificate. With over 91% of EPD readers registered, 88% of which... - [A guide to exporting data](https://www.napierb2b.com/2006/02/a-guide-to-exporting-data/): Many marketing professionals based outside the EU are surprised at the restrictions on exporting data from the EU to the... - [Call for papers: SAME 2006](https://www.napierb2b.com/2006/02/call-for-papers-same-2006/): The organisers of SAME – the technical conference for people involved in IC design and manufacture that is rather pleasantly... - [Call for papers: Embedded Munich conference](https://www.napierb2b.com/2006/02/call-for-papers-embedded-munich-conference/): The organisers of the Embedded conference to be held alongside electronica 2006 have issued a call for papers. Split into... - [Dynamic email](https://www.napierb2b.com/2006/01/dynamic-email/): If you are planning to run email marketing campaigns, you might be interested in the following article about dynamic email... - [VNU buys the Inquirer](https://www.napierb2b.com/2006/01/vnu-buys-the-inquirer/): The entertaining and cynical IT site, The Inquirer, has been purchased by VNU. This UK-based site has broken many stories,... - [Another product portal online](https://www.napierb2b.com/2006/01/another-product-portal-online/): Black Dot Publishing are launching a new site, Electronics Components World on 1st February. The publishers of AMT are offering... - [IEE/FSA International Semiconductor Executive Forum 2006](https://www.napierb2b.com/2006/01/ieefsa-international-semiconductor-executive-forum-2/): IEE/FSA International Semiconductor Executive Forum will be held from 9-10 May at teh Hayerischerhof Hotel, Munich. Speakers include Hermann Hauser,... - [DATE 06 announces conference programme](https://www.napierb2b.com/2006/01/date-06-announces-conference-programme/): The full DATE 06 conference program is now available. Included in the conference programme is a section for people to... - [Short-range wireless forum announced](https://www.napierb2b.com/2006/01/short-range-wireless-forum-announced/): Informa will hold the first Short Range Wireless Forum from 6-8 June 2006 at The Hilton, Amsterdam. The 3-day event... - [ED China to launch website in January](https://www.napierb2b.com/2005/12/ed-china-to-launch-website-in-january/): Penton has announced that the online website ED-China. com will launch in January. The new site will include an archive... - [Cool 3D displays for exhibitions](https://www.napierb2b.com/2005/12/cool-3d-displays-for-exhibitions/): One of our partners, Communika, held a demo of their cool 3D displays that are ideal for grabbing attention at... - [Call for papers: European Microwave Week](https://www.napierb2b.com/2005/12/call-for-papers-european-microwave-week/): The organisers of EuMW have issued a call for papers. Combining conferences, workshops, short courses and a tradeshow, the event... - [Is print advertising dead?](https://www.napierb2b.com/2005/12/is-print-advertising-dead/): With online marketing offering good rates, measurability and the opportunity to pay only for a “successful” ad with pay-per-click deals... - [Don't steal images for your website](https://www.napierb2b.com/2005/12/dont-steal-images-for-your-website/): Today it is really easy to pick up digital images for your website, but beware! Companies such as Getty Images... - [Pennwell plans military title](https://www.napierb2b.com/2005/12/pennwell-plans-military-title/): PennWell has annouced that it plans to launch “Military and Aerospace Electronics Europe” magazine, in March 2006. Although likely to... - [LA ELFA is legal](https://www.napierb2b.com/2005/11/la-elfa-is-legal/): The row over the La Elfa readership study in Germany has been resolved, with the Hamburg court ruling the research... - [What is the difference between ABC and BPA audits?](https://www.napierb2b.com/2005/11/what-is-the-difference-between-abc-and-bpa-audits/): This sounds like the start of a bad joke, but is a question we have tried to understand. EPD has... - [ED Europe to become online title](https://www.napierb2b.com/2005/11/ed-europe-to-become-online-title/): ED Europe has battled through several problems this year, held together by the good editorial written by Paul Whytock. Momentum... - [AAE automotive conference call for papers](https://www.napierb2b.com/2005/11/aae-automotive-conference-call-for-papers/): The first Advanced Automotive Electronics conference, to be held on 25th January 2006 at the RBS WilliamsF1 conference centre, will... - [Another Elektronik magazine for Germany](https://www.napierb2b.com/2005/10/another-elektronik-magazine-for-germany/): As if the German market needed another magazine with “Elektronik” in the title! Design und Verification has announced that they... - [Readership survey fuels row in Germany](https://www.napierb2b.com/2005/10/readership-survey-fuels-row-in-germany/): The La Elfa readership study, that this year was supported only by Weka has become the focus of a row... - [Control 2006 conference call for papers](https://www.napierb2b.com/2005/10/control-2006-conference-call-for-papers/): The IEE has announced a call for papers for the sixth biennial Control Conference, which will be hosted by the... - [Everyone has marketing problems](https://www.napierb2b.com/2005/10/everyone-has-marketing-problems/): Worried about problems with trademarks: don’t worry, because almost everyone has problems, even Google. In the UK, Gmail will now... - [Easy way to make a million](https://www.napierb2b.com/2005/10/easy-way-to-make-a-million/): Student Alex Tew has come up with an idea to pay off his student loans, and probably have a nice... - [Steve Diprose leaving IEE](https://www.napierb2b.com/2005/10/steve-diprose-leaving-iee/): Steve Diprose, the sales manager who successfully drove the strategy that brought the IEE onto the list of several key... - [IEE seminar - Beyond WEEE](https://www.napierb2b.com/2005/10/iee-seminar-beyond-weee/): Despite many manufacturers still racing to meet the minimum requirements of the green legislation, the IEE will be running a... - [Louise Frampton to edit Electrical Times](https://www.napierb2b.com/2005/10/louise-frampton-to-edit-electrical-times/): Electrical Times has promoted Louise Frampton to editor to replace Boris Sedacca, who will move to Television – another publication... - [Less restrictive interpretation of data protection rules?](https://www.napierb2b.com/2005/10/less-restrictive-interpretation-of-data-protection-rules/): The subject of European Data Protection legislation is incredibly complex, but an important part of marketing in Europe. Although Europe... - [1st Congress on Wireless Sensors & Networks](https://www.napierb2b.com/2005/10/1st-congress-on-wireless-sensors-networks/): Reed Electronics Group – or to give them their nice cuddly abbreviation “REG” – will be holding their first wireless... - [ED Europe surveys readers](https://www.napierb2b.com/2005/10/ed-europe-surveys-readers/): Electronic Design Europe is surveying readers to find out more about the titles that they read and the information they... - [New automotive congress for the UK](https://www.napierb2b.com/2005/10/new-automotive-congress-for-the-uk/): The RBS WilliamsF1 Conference Centre will play host to the first Advanced Automotive Electronics conference and exhibition on 25th January... - [Star media to represent all CMP electronics titles](https://www.napierb2b.com/2005/09/star-media-to-represent-all-cmp-electronics-titles/): Star Media – representatives of the European electronics titles from CMP will be representing all CMP electronics titles across the... - [Wireless congress 2005](https://www.napierb2b.com/2005/09/wireless-congress-2005/): Weka is organising the Wireless Congress 2005: Systems & Applications to be held on November 9th to 10th 2005 in... - [German readership study](https://www.napierb2b.com/2005/09/german-readership-study/): The latest German readership study for the electronics media – LA ELFA 2005 – is now complete, and results are... - [Engineers looking for more women!](https://www.napierb2b.com/2005/09/engineers-looking-for-more-women/): ”Where are Girls and Women in Science and Technology? ” – a conference looking for ways to attract more women... - [Digital only for Italian electronics magazine](https://www.napierb2b.com/2005/09/digital-only-for-italian-electronics-magazine/): The July/August issue of Elettronica Flash is the last one to be printed, with the magazine now to be distributed... - [Relaunched title looks for contributed articles](https://www.napierb2b.com/2005/09/relaunched-title-looks-for-contributed-articles/): As a result of the relaunch, Elektroniktidningen now takes contributed articles. This move makes sense, as the new monthly design... - [SMT/HYBRID/PACKAGING 2006 call for tutorials](https://www.napierb2b.com/2005/08/smthybridpackaging-2006-call-for-tutorials/): The organisers of SMT/HYBRID/PACKAGING 2006, which will run from 30th May to 1st June 2006, have issued a call for... - [Seminar for pessimists?](https://www.napierb2b.com/2005/08/seminar-for-pessimists/): Those cheerful guys at the IEE will be holding a Forum on Disaster Prediction, Detection & Recovery on Thursday, 15... - [Submission deadline for DATE 06 papers](https://www.napierb2b.com/2005/08/submission-deadline-for-date-06-papers/): The 11 september is the deadline for papers for DATE 2006. The show will be held at the ICM, Munich,... - [TechOnLine acquired by CMP](https://www.napierb2b.com/2005/08/techonline-acquired-by-cmp/): CMP has acquired the internet company TechOnLine, the enthusiastic filler of many engineer’s inboxes with their many emails promoting a... - [Google releases new AdWords keyword system](https://www.napierb2b.com/2005/08/google-releases-new-adwords-keyword-system/): Google has annouced that they have implemented a system for assigning status to those all-important keywords you use for advertising.... - [What gets editors to read press releases?](https://www.napierb2b.com/2005/08/what-gets-editors-to-read-press-releases/): An interesting bit of research by Response Source/SourceWire Press Release Wire has looked at the most popular releases to try... - [Email marketing tips from MarketingProfs.com](https://www.napierb2b.com/2005/08/email-marketing-tips-from-marketingprofscom/): It takes an American to explain European Union law! We thought that the MarketingProfs. com article on the laws surrounding... - [Huson expands portfolio](https://www.napierb2b.com/2005/08/huson-expands-portfolio/): Huson Media has added two titles to its portfolio: the Spanish title Eurofach Electronica, and the Austrian title from Weka,... - [Electrical industry awards](https://www.napierb2b.com/2005/08/electrical-industry-awards/): Electrical Review and Electrical Times have extended the deadline for entering the Electrical Industry Awards 2005 to 15th August. The... - [Third Annual International Fabless Forum](https://www.napierb2b.com/2005/07/third-annual-international-fabless-forum/): Future Horizons has opened registration for IFF2005 – Future Horizons Third Annual International Fabless Forum. Speakers will include VCs and... - [Battle of the audits](https://www.napierb2b.com/2005/07/battle-of-the-audits/): In an interesting response to EPD’s announcement that it will move to BPA circulation audits, New Electronics and the ABC... - [REG cycling team](https://www.napierb2b.com/2005/07/reg-cycling-team/): Reed Electronics Group Paris, have sponsored a cycling team, which includes 3 former Great Britain team riders, with one of... - [IEE events](https://www.napierb2b.com/2005/07/iee-events/): The IEE is holding a couple of interesting events in the UK. On 12th October, The Short Circuit: from Bright... - [Look into my eyes....](https://www.napierb2b.com/2005/07/look-into-my-eyes/): Weka has announced that they will provide eye tracking research free of charge to advertisers who book 1/2 page or... - [St Wilfrid's Hospice](https://www.napierb2b.com/2005/07/st-wilfrids-hospice/): Although nothing to do with the European media, we’d like to thank St Wilfrid’s Hospice, a local charity that we... - [EDN Europe learns German](https://www.napierb2b.com/2005/07/edn-europe-learns-german/): The fact that Reed Electronics Group would like to increase their European readership in countries such as Germany and France... - [Oops. Email strikes again!](https://www.napierb2b.com/2005/07/oops-email-strikes-again/): Technology introduces new problems as well as solving existing challenges. A modern nightmare is sending an email to the wrong... - [New website lucky site for some?](https://www.napierb2b.com/2005/07/new-website-lucky-site-for-some/): Pro-Talk, the proof the maxims that the simplest ideas are often the best, and that you can’t get enough of... - [Conference for maths lovers](https://www.napierb2b.com/2005/07/conference-for-maths-lovers/): The Sixth International Conference on Computation in Electromagnetics (CEM 2006) has issued a call for papers. This conference is really... - [Google takes news from Channel-e](https://www.napierb2b.com/2005/07/google-takes-news-from-channel-e/): The English and German Channel-e news services have been added to Google-News. The sites are scanned daily by Google. Russian... - [Eurosemi award winners announced](https://www.napierb2b.com/2005/07/eurosemi-award-winners-announced/): The 2005 Eurosemi IC industry Award winners have been announced. Four awards – R&D, PR, Outsourcing and Start Up –... - [Reed launches automotive electronics innovation awards](https://www.napierb2b.com/2005/07/reed-launches-automotive-electronics-innovation-awards/): The first Automotive Electronics Innovation Awards will be presented on the first day of the International Automotive Congress 2005. There... - [Competition for frustrated engineers?](https://www.napierb2b.com/2005/06/competition-for-frustrated-engineers/): One for our audience outside of Germany... . . Think electronics is a tough career? Had enough of technology? Why... - [EiH relaunches with half the frequency](https://www.napierb2b.com/2005/06/eih-relaunches-with-half-the-frequency/): Electronique International Hebdo is to relaunch as a fortnightly publication from September, with the change of frequency inspiring the creative... - [German speaking opportunities](https://www.napierb2b.com/2005/06/german-speaking-opportunities/): There are a number of speaking opportunities coming up in Germany. You have until July 4th to submit abstracts for... - [Wireless M2M Congress opens next week](https://www.napierb2b.com/2005/06/wireless-m2m-congress-opens-next-week/): The second annual Wireless M2M Congress, will be held next week from 21st to 22nd June at the Congress Centre... - [Swedish editors buy their magazine](https://www.napierb2b.com/2005/06/swedish-editors-buy-their-magazine/): Elektroniktidningen has been bought from the current publisher Ingenjörsförlaget AB by a consortium of editors and the advertising sales manager.... - [Automotive Electronics Congress 2005](https://www.napierb2b.com/2005/06/automotive-electronics-congress-2005/): The second Automotive Electronics Conference & Exhibition will be held on 3rd to 5th October 2005, at the Paris Sofitel... - [Date announced for third International Fabless Forum](https://www.napierb2b.com/2005/06/date-announced-for-third-international-fabless-forum/): Future Horizons will be holding IFF2005 from 13th to 15th November, at the Hilton Hotel in Antwerp, Belgium. The forum... - [PCIM closes with increase in visitors](https://www.napierb2b.com/2005/06/pcim-closes-with-increase-in-visitors/): The organisers of PCIM have announced the number of visitors to this year’s event increased by 8% over 2004, with... - [EDN launches re-design in US](https://www.napierb2b.com/2005/06/edn-launches-re-design-in-us/): EDN has redesigned their US print publication, and the main EDN. com website. We are promised a re-design of EDN... - [ED Europe gets experienced salesperson](https://www.napierb2b.com/2005/06/ed-europe-gets-experienced-salesperson/): ED Europe has finally announced that their European sales will be handled by Alistair Swift, who has formed a media... - [Google is most valuable media company](https://www.napierb2b.com/2005/06/google-is-most-valuable-media-company/): With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it... - [Boosting returns on marketing investment](https://www.napierb2b.com/2005/06/boosting-returns-on-marketing-investment/): Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You... - [EPD applies for BPA audit](https://www.napierb2b.com/2005/05/epd-applies-for-bpa-audit/): EPD has announced that they will be BPA-audited, hopefully starting with the September 05 issue. This means they should have... - [Future Horizons mid-term forecast seminar](https://www.napierb2b.com/2005/05/future-horizons-mid-term-forecast-seminar/): Future Horizons is holding IFS2005-MT in London on 26th July. Recently they have been one of the most optimistic industry... - [openEmedia announces details of first newsletters](https://www.napierb2b.com/2005/05/openemedia-announces-details-of-first-newsletters/): openEmedia has announced that they are about to issue the first of their newsletters – OpenPower. Two issues of OpenPower... - [WiCon World a success at ExCel](https://www.napierb2b.com/2005/05/wicon-world-a-success-at-excel/): Napier attended WiCon World yesterday. This show, which is now trying to address all wireless technologies from BlueTooth and ZigBee... - [IEE searches for publishing director](https://www.napierb2b.com/2005/05/iee-searches-for-publishing-director/): The IEE is recruiting for a publishing director, following the promotion of Paul Jackson. With the very successful relaunch of... - [Microsoft launch Metro – a "portable document format"](https://www.napierb2b.com/2005/05/microsoft-launch-metro-a-portable-document-format/): Adobe has made amazing strides in the market for page layout software, with InDesign now a real competitor to Quark.... - [New email newsletters to launch](https://www.napierb2b.com/2005/05/new-email-newsletters-to-launch/): OPENEMEDIA will soon launch a series of email newsletters addressing specific vertical markets: power, embedded, automotive, wireless, security, lead-free and... - [Wolfgang Leppert appointed as new Chief Editor of 'elektrotechnik automation'](https://www.napierb2b.com/2005/05/wolfgang-leppert-appointed-as-new-chief-editor-of-elektrotechnik-automation/): Wolfgang Leppert, has been appointed as the new Chief Editor (Chefredakteur) of the German title elektrotechnik automation. - [ingenieurnews launched by Weka](https://www.napierb2b.com/2005/04/ingenieurnews-launched-by-weka/): Weka has launched a general engineering title “ingenieurnews”. The editorial focus is pretty broad, including features such as technology trends,... - [Phil Ling almost leaves New Electronics](https://www.napierb2b.com/2005/04/phil-ling-almost-leaves-new-electronics/): Phil Ling, one of the techhiest UK editors is to start a new business venture that aims to create a... - [IEE Control 2006 conference](https://www.napierb2b.com/2005/04/iee-control-2006-conference/): The IEE will be holding the sixth biennial Control Conference in Glasgow, Scotland form 30th Aug to 1st Sept 2006.... - [More visitors in less time for Hannover Fair](https://www.napierb2b.com/2005/04/more-visitors-in-less-time-for-hannover-fair/): Despite being a day shorter than in 2004, Hannover Fair 2005 closed on 15th April after a 20% increase in... - [Celebrate Moore’s Law with $10K](https://www.napierb2b.com/2005/04/celebrate-moores-law-with-10k/): Exactly 40 years ago today the article written by Gordon Moore that predicted the doubling of transistors per unit area... - [Embedded Systems Europe to stand alone](https://www.napierb2b.com/2005/04/embedded-systems-europe-to-stand-alone/): In 2006, Embedded Systems Europe will return to being a stand-alone publication, rather than being bagged with EXE. The magazine... - [MWEE gets BPA Audit](https://www.napierb2b.com/2005/04/mwee-gets-bpa-audit/): The BPA audit for Microwave Engineering Europe has been published, showing a circulation of 12507, with all readers qualified within... - [Subcon 2005 announces seminar programme](https://www.napierb2b.com/2005/04/subcon-2005-announces-seminar-programme/): Subcon 2005, the show where design companies and contract manufacturers get together to sort out who makes what next year,... - [Do you remember Neal Henry?](https://www.napierb2b.com/2005/04/do-you-remember-neal-henry/): Neal Henry has just been appointed as Sales Manager of Electronic Product Design (EPD). Although he has recently been working... - [PEI launches email newsletter](https://www.napierb2b.com/2005/04/pei-launches-email-newsletter/): The French title PEI (Produits Equipements Industriels) that includes some electronics coverage within its very broad remit has launched an... - [Promotion for Svetlana](https://www.napierb2b.com/2005/04/promotion-for-svetlana/): Svetlana Josifovska – who previously was editor of Electronics World – has been appointed as Managing Director of 11 titles... - [ED Europe launches website](https://www.napierb2b.com/2005/04/ed-europe-launches-website/): A website for Electronic Design Europe has been launched. Previously European readers had to make do with the site for... - [Measurement, Control and Automation show for Moscow](https://www.napierb2b.com/2005/04/measurement-control-and-automation-show-for-moscow/): The 12th MERA show, the Measurement, Control and Automation fair will be held from in Moscow from 31st Oct to... - [Bits & Chips Embedded conference preview](https://www.napierb2b.com/2005/04/bits-chips-embedded-conference-preview/): The Bits & Chips Embedded Conference 2005 will take place on 21st April in the Koningshof Hotel in Veldhoven. The... - [New editor for MWEE](https://www.napierb2b.com/2005/04/new-editor-for-mwee/): After the departure of Helen Duncan, Microwave Engineering Europe has announced that Jean-Pierre Joosting has been appointed as editorial director.... - [Star Media takes on Power Electronics Europe](https://www.napierb2b.com/2005/04/star-media-takes-on-power-electronics-europe/): Star Media has been appointed as the UK representative for Power Electronics Europe. This appointment follows soon after their signing... - [How HTML Code Affects E-Mail Deliverability](https://www.napierb2b.com/2005/03/how-html-code-affects-e-mail-deliverability/): We thought that this article from ClickZ would be interesting to anyone running or planning email campaigns. - [.eu TLD moves forward](https://www.napierb2b.com/2005/03/eu-tld-moves-forward/): Nobody seems to know why it has taken so long, but ICANN has finally authorised the delegation of . EU... - [Upcoming RTC Group conferences](https://www.napierb2b.com/2005/03/upcoming-rtc-group-conferences/): Registration is now open for RTECC Madrid(to be held on 10th May 2005 at the Crowne Plaza, Madrid), RTECC Barcelona... - [ED Europe - what happened?](https://www.napierb2b.com/2005/03/ed-europe-what-happened/): ED Europe parted company with their only European sales person a few weeks ago. Recently the magazine has announced the... - [IEE takes the strain out of NEPCON](https://www.napierb2b.com/2005/03/iee-takes-the-strain-out-of-nepcon/): If you plan to attend NEPCON this year (taking place at the Brighton Metropole on 11 – 12 May 2005),... - [Didn't I always say that Reed published the best electronics magazines????](https://www.napierb2b.com/2005/03/didnt-i-always-say-that-reed-published-the-best-electronics-magazines/): Don’t worry! We’re not running advertising for REG (Reed Electronics Group). We are just recounting the words of Duncan Kirk,... - [What's New in Industry reduces frequency](https://www.napierb2b.com/2005/03/whats-new-in-industry-reduces-frequency/): It’s tough for all publishers! What’s New in Industry is switching from a monthly to a bi-monthly (6xyr) frequency from... - [Future Horizons annouces details of IEF2005](https://www.napierb2b.com/2005/03/future-horizons-annouces-details-of-ief2005/): Future Horizons will hold the 14th Annual International Electronics Forum, from 1st to 3rd May at the Hilton Malta, Portomaso,... - [IEE/FSA International Semiconductor Executive Forum](https://www.napierb2b.com/2005/03/ieefsa-international-semiconductor-executive-forum/): The IEE and FSA are again working together to bring us the IEE/FSA International Semiconductor Executive Forum & FSA Suppliers... - [World Economic Forum rate Europe's Technology](https://www.napierb2b.com/2005/03/world-economic-forum-rate-europes-technology/): The World Economic Forum’s Global Information Technology Report placed four European countries in the top six. The rating are based... - [IEE Innovation in Engineering awards](https://www.napierb2b.com/2005/03/iee-innovation-in-engineering-awards/): The IEE Innovation in Engineering Awards have been launched, with 14 different categories ranging across a number of engineering disciplines,... - [European IC industry awards](https://www.napierb2b.com/2005/03/european-ic-industry-awards/): Eurosemi has announced the launch of their IC industry awards. They have split the awards into two categories, with the... - [Mobile phone companies battle over colour](https://www.napierb2b.com/2005/03/mobile-phone-companies-battle-over-colour/): Intellectual property rights are very well protected in Europe – in many cases more so that in the USA. For... - [Study finds out what customers see on your website](https://www.napierb2b.com/2005/03/study-finds-out-what-customers-see-on-your-website/): Marketing Sherpa has released the results of their recent eyetracking study. Importantly they have looked at the differences between consumer... - [Embedded Industry's biggest get-together](https://www.napierb2b.com/2005/02/embedded-industrys-biggest-get-together/): Embedded World closed with a total of 11,000 visitors (36% from outside of Germany), allowing the organisers to continue to... - [Goodbye MeasComp](https://www.napierb2b.com/2005/02/goodbye-meascomp/): MeasComp 2005 will be the last year of this popular show. From next year, the show will merge with Sensor... - [Embedded World opens with 20% increase in exhibitors](https://www.napierb2b.com/2005/02/embedded-world-opens-with-20-increase-in-exhibitors/): Embedded World has opened, with a 20% increase from 2004 in the number of companies exhibiting. The organisers claim that... - [Want software? Just make an offer.](https://www.napierb2b.com/2005/02/want-software-just-make-an-offer/): Ashampoo, makers of PC utility software has introduced a new way of selling software – forget price lists, and just... - [Elektor upgrades websites](https://www.napierb2b.com/2005/02/elektor-upgrades-websites/): Elektor, the news stand title with versions for the UK, Germany, France and the Netherlands has announced an update to... - [New Electronics automotive special extends circulation](https://www.napierb2b.com/2005/02/new-electronics-automotive-special-extends-circulation/): New Electronics will be running a 16 page supplement on automotive electronics in the march 22nd issue. Interestingly this issue... - [Apple upsets reviewers](https://www.napierb2b.com/2005/02/apple-upsets-reviewers/): I like Apple, and I’d really quite like a Mac Mini. But I think that the way Apple has dealt... - [Style Guides – what does the BBC think?](https://www.napierb2b.com/2005/02/style-guides-what-does-the-bbc-think/): In the electronics industry, style guides can be pretty dull: mainly consisting of how to write technical terms and abbreviations,... - [Yahoo launches "test" version of contextual searches](https://www.napierb2b.com/2005/02/yahoo-launches-test-version-of-contextual-searches/): Yahoo has launched Y! Q, an first attempt at developing a contextual search. The aim is pretty ambitious for both... - [3GSM preview](https://www.napierb2b.com/2005/02/3gsm-preview/): People from the mobile comms industry will be upsetting their partners this year as 3GSM starts on Valentines day. With... - [DATE 2005 preview](https://www.napierb2b.com/2005/02/date-2005-preview/): With DATE less than a month off, anyone interested in the European EDA market should be planning their trip to... - [Call for papers - Reed's Automotive Electronics Congress](https://www.napierb2b.com/2005/02/call-for-papers-reeds-automotive-electronics-congress/): A call for papers has been issued for the Automotive Electronics Congress to be held between 3rd and 5th October... - [Reed launches "Product Showcase"](https://www.napierb2b.com/2005/02/reed-launches-product-showcase/): Reed Electronics Group has launched Product Showcase eNewsletters tied to EPN and CIE. Apparently this idea of sending subscribers an... - [BSP to represent Monch group publications](https://www.napierb2b.com/2005/02/bsp-to-represent-monch-group-publications/): Customers interested in the defence market will be interested to know that BSP Media are now UK representatives for the... - [Musical chairs for UK advertising sales people](https://www.napierb2b.com/2005/02/musical-chairs-for-uk-advertising-sales-people/): It’s all change in the UK! Mark Lery is leaving Electronics Buyer and will be replaced by Colin Beck, who... - [CMP adds editorial director and loses editor](https://www.napierb2b.com/2005/02/cmp-adds-editorial-director-and-loses-editor/): Jean-Pierre Joosting been appointed editorial director for EXE, Embedded Systems Europe and Microwave Engineering Europe. He returns to CMP from... - [hanser-automotive.de launches](https://www.napierb2b.com/2005/01/hanser-automotivede-launches/): We reported back in November that Hanser were developing an automotive site, which was formally launched on 17th January. An... - [Sound like an online marketing expert](https://www.napierb2b.com/2005/01/sound-like-an-online-marketing-expert/): Confused about some of the different terms used in online marketing. Visit iMediaConnection. com for a simple explanation of the... - [IEE Review - the choice of the British engineer?](https://www.napierb2b.com/2005/01/iee-review-the-choice-of-the-british-engineer/): The IEE are very proud of a recent survey that suggests that they are the second most popular title for... - [French trademark law hits Google](https://www.napierb2b.com/2005/01/french-trademark-law-hits-google/): If you use Google’s AdWords technology to target searches made for your competitors, then a recent ruling in the French... - [Desktop search – update](https://www.napierb2b.com/2005/01/desktop-search-update/): We’ve covered desktop search before in Napier News, as we think that this provides the opportunity for other players to... - [Looking for the brightest test engineer](https://www.napierb2b.com/2005/01/looking-for-the-brightest-test-engineer/): Test & Measurement World will be posting monthly quiz questions on their site. A correct answer will be selected every... - [More online ads for Europe](https://www.napierb2b.com/2005/01/more-online-ads-for-europe/): JupiterResearch, one of the leading online marketing research companies thinks that European online ad spending will double by 2009 to... - [Marketing "challenges" at the CES show](https://www.napierb2b.com/2005/01/marketing-challenges-at-the-ces-show/): With everyone (well at least Napier’s design team! ) talking about the pretty new Mac Mini and iPOD shuffle announced... - [Call for papers - 31st European Conference on Optical Communications (ECOC 2005)](https://www.napierb2b.com/2005/01/call-for-papers-31st-european-conference-on-optical-communications-ecoc-2005/): The largest optical communications conference in Europe, ECOC 2005, which will be held at the SECC, Glasgow, Scotland from 25th... - [Power Systems Design extends into China](https://www.napierb2b.com/2005/01/power-systems-design-extends-into-china/): Power Systems Design will be launching a chinese title in March. Creatively named “Power Systems Design China”, the title has... - [IEE launches Flipside](https://www.napierb2b.com/2005/01/iee-launches-flipside/): Can electronics and technology be cool? The IEE thinks so, and has launched Flipside – a magazine aimed to promote... - [Nominations open for Women in EDA Achievement Award](https://www.napierb2b.com/2005/01/nominations-open-for-women-in-eda-achievement-award/): Nominations are open until Friday 5th March for the Marie R. Pistilli Women in EDA Achievement Award, which will be... - [EiH announces email newsletter](https://www.napierb2b.com/2005/01/eih-announces-email-newsletter/): Electronique International Hebdo has launched a new weekly email newsletter covering news, views and trends that affect the French electronics... - [Please welcome Amy to Napier](https://www.napierb2b.com/2005/01/please-welcome-amy-to-napier/): SOme of our clients, partners and editorial contacts will already know Amy from her work at electronica 2004. We’re pleased... - [Last chance to present at 3GSM](https://www.napierb2b.com/2005/01/last-chance-to-present-at-3gsm/): Small private companies have until Friday 7th Jan to register for the 5-minute ‘elevator pitch’ to an audience of VC... - [CAN-SPAM resources](https://www.napierb2b.com/2005/01/can-spam-resources/): With the final ruling from the FTC on the American “CAN-SPAM” legislation, it is important that European marketeers understand what... - [Amy Faulkner to leave EMP](https://www.napierb2b.com/2004/12/amy-faulkner-to-leave-emp/): Amy Faulkner is to leave EMP, the electronics manufacturing and test title published by MIT Publishing for Industrial Equipment News,... - [Huson Media to represent Elektor in UK](https://www.napierb2b.com/2004/12/huson-media-to-represent-elektor-in-uk/): From 1st Jan next year, Huson Media has been appointed as the exclusive UK advertising sales representative for the UK... - [Reed International Automotive Electronics Congress 2005](https://www.napierb2b.com/2004/12/reed-international-automotive-electronics-congress-2005/): Reed has announced that the second IAEC will be held on 3-5th October 2005. This high-level congress was a great... - [Lycos Europe's anti-spam screensaver project](https://www.napierb2b.com/2004/12/lycos-europes-anti-spam-screensaver-project/): Short lived, but generating huge interest, Lycos Europe’s Make Love Not Spam project promised to attack sites of known spammers... - [EDN Europe digital edition launching in January](https://www.napierb2b.com/2004/12/edn-europe-digital-edition-launching-in-january/): EDN Europe has emailed subscribers offering the chance to subscribe to the magazine in digital format from January 2004. Like... - [UK newspapers and magazines to raise prices](https://www.napierb2b.com/2004/12/uk-newspapers-and-magazines-to-raise-prices/): If proof is needed of the competitive nature of the electronics media, just compare the price rises with the 9.... - [IEE to launch Flipside in January](https://www.napierb2b.com/2004/12/iee-to-launch-flipside-in-january/): The IEE’s title for schoolchildren interested in engineering, Flipside, will be launched in January. The trial edition went down very... - [Call for papers about A/D and D/A conversion](https://www.napierb2b.com/2004/12/call-for-papers-about-ad-and-da-conversion/): The IEE ADDA 2005 (Advanced A/D and D/A Conversion Techniques and their Applications) conference to be held on 25-27th July... - [Call for papers - Ultra Wideband Systems](https://www.napierb2b.com/2004/12/call-for-papers-ultra-wideband-systems/): The IEE has issued a call for papers for a special issue of IEE Proceedings Communications on Ultra Wideband Systems,... - [Understand the British ???](https://www.napierb2b.com/2004/12/understand-the-british/): A bit of fun for our readers outside of the UK. Apparently the Christams cards we send out say a... - [Banner adverts used to spread worms](https://www.napierb2b.com/2004/12/banner-adverts-used-to-spread-worms/): Anyone using online marketing must have been worried by the news that hackers had used banner adverts to spread a... - [Interview with a VC](https://www.napierb2b.com/2004/12/interview-with-a-vc/): Not really anything to do with the European media, but a great interview with the founder of the legendary Sequoia... - [Dates for Boards and Solutions announced](https://www.napierb2b.com/2004/11/dates-for-boards-and-solutions-announced/): Just like the Chips and Tools events, ICC has announced they are adding new venues for their Boards & Solutions... - [European Semiconductor directory](https://www.napierb2b.com/2004/11/european-semiconductor-directory/): Eurosemi has launched a directory for suppliers to the semiconductor industry. The directory site is www. semiconductor-directory. com and offers... - [More details about the launch of Automotive Electronics](https://www.napierb2b.com/2004/11/more-details-about-the-launch-of-automotive-electronics/): MT Publications has announced that the first issue of Automotive Electronics (AE) will be Feb 2005 issue. The AE website... - [channel-e English language site launches](https://www.napierb2b.com/2004/11/channel-e-english-language-site-launches/): channel-e has launched the English language version of their popular website. With the claim of being the first pan-European electornics... - [Mundo Electronico to include English articles](https://www.napierb2b.com/2004/11/mundo-electronico-to-include-english-articles/): The Spanish title Mundo Electronico will publish at least one article per issue in English as well as Spanish starting... - [SPS/IPC/DRIVES 2004 preview](https://www.napierb2b.com/2004/11/spsipcdrives-2004-preview/): Following hot on the heels of a very successful electronica 2004, the SPS/IPC/DRIVES 2004 show starts tomorrow in the International... - [Chips & Tools adds two more dates for 2005](https://www.napierb2b.com/2004/11/chips-tools-adds-two-more-dates-for-2005/): After the success of the first Chips and Tools show in the UK, ICC Media and InVents have announced three... - [RTC conferences 2005](https://www.napierb2b.com/2004/11/rtc-conferences-2005/): The schedule for the European Real-Time & Embedded Computing Conferences has been announced by RTC. The schedule is: 27 January... - [Electronics Industry Awards winners](https://www.napierb2b.com/2004/11/electronics-industry-awards-winners/): A quick note to congratulate all the winners of the European Electronics Industry Awards, which were presented last Tuesday night.... - [Call for papers - International Service Availability Symposium](https://www.napierb2b.com/2004/11/call-for-papers-international-service-availability-symposium/): For the telecom market, the International Service Availability Symposium, which will be held in Berlin from 25-26 April 2005, is... - [VNU Italy to launch list rental service](https://www.napierb2b.com/2004/11/vnu-italy-to-launch-list-rental-service/): The electronica 2004 award for honesty should go to VNU Italy. They are to launch a electronics industry list rental... - [Hanser to launch German automotive site with channel-e](https://www.napierb2b.com/2004/11/hanser-to-launch-german-automotive-site-with-channel-e/): Hanser, publishers of Mechatronik and Automotive Electronics and Systems, is to launch an automotive website www. hanser-automotive. de. The site... - [MTP to launch UK automotive title](https://www.napierb2b.com/2004/11/mtp-to-launch-uk-automotive-title/): With 11% of the electronica 2004 attendees working in the automotive field, MTP (publishers of MicroTechnology) have timed the announcement... - [Nepcon confirms dates for 2005](https://www.napierb2b.com/2004/11/nepcon-confirms-dates-for-2005/): The long standing UK show, Nepcon, will be held on 11-12th May 2005 at the Hilton Metropole, Brighton. The show... - [Call for papers - ESC Boston](https://www.napierb2b.com/2004/11/call-for-papers-esc-boston/): The organisers of the Embedded Systems Conference Boston – which will be held at the Hynes Convention Center on 12-15... - [CIE France to reduce prices](https://www.napierb2b.com/2004/10/cie-france-to-reduce-prices/): Despite the small number of titles in France, Reed Electronics Group has decided to reduce the cost of space in... - [Channel-e to launch English language site](https://www.napierb2b.com/2004/10/channel-e-to-launch-english-language-site/): Channel-e, the German and Russian language electronics site will be launching an English version within 2 months. With more than... - [New editor for Technologies](https://www.napierb2b.com/2004/10/new-editor-for-technologies/): Technologies, one of the two key titles in Israel has appointed Mrs. Smadar Feigin, as Editor in Chief. - [IEE EDA tools forum](https://www.napierb2b.com/2004/10/iee-eda-tools-forum/): The IEE will run an EDA Tools Forum from 16th to 18th Nov 2004. With high-level speakers, and the rigor... - [Ever thought an editor didn't understand your product?](https://www.napierb2b.com/2004/10/ever-thought-an-editor-didnt-understand-your-product/): OK, so Electronics World has not really been an influential UK title (hopefully the appointment of Svetlana as editor will... - [Svetlana to edit Electronics World](https://www.napierb2b.com/2004/10/svetlana-to-edit-electronics-world/): Svetlana Josifovska, formerly the editor of IEE News is to edit Electronics World, a newsstand publication that has been running... - [Reed to launch "Asia" version of ECN](https://www.napierb2b.com/2004/10/reed-to-launch-asia-version-of-ecn/): Having launched ECN China, Reed Electronics Group now plans to launch ECN Asia, which will cover Korea, Taiwan, India, Singapore... - [Electronic Embedded Systeme will close](https://www.napierb2b.com/2004/10/electronic-embedded-systeme-will-close/): After weeks of speculation AWi has confirmed that Electronic Embedded Systeme will close after the October issue this year. Given... - [Google desktop search - what does it mean for advertisers?](https://www.napierb2b.com/2004/10/google-desktop-search-what-does-it-mean-for-advertisers/): The hype last week was all about the desktop search tool launched by Google. It’s currently not showing ads related... - [CIE France to be relaunched](https://www.napierb2b.com/2004/10/cie-france-to-be-relaunched/): CIE France is going to be relaunched. The changes will be announced at a meeting in Paris on 20th October.... - [PSDE to launch email newsletter](https://www.napierb2b.com/2004/10/psde-to-launch-email-newsletter/): Conveniently in time for Electronica, Power Systems Design Europe (PSDE) has announced that they will launch an email newsletter, starting... - [How to get covered in Electronic Design](https://www.napierb2b.com/2004/10/how-to-get-covered-in-electronic-design/): Although this is very specific to the American title Electronic Design, rether than the European sister title (which only takes... - [Euro DesignCon 2004 preview](https://www.napierb2b.com/2004/10/euro-designcon-2004-preview/): Euro DesignCon 2004 is the European sister to the popular DesignCon event in the USA. The event will be held... - [Call for Papers for D&E Power Design Forum](https://www.napierb2b.com/2004/10/call-for-papers-for-de-power-design-forum/): Abstracts for the D&E Engineers’ Forum covering Batteries, load technology and power supply design are due by 29th November. Abstracts... - [IEE trials publication for schools](https://www.napierb2b.com/2004/10/iee-trials-publication-for-schools/): In a move that reflects the financial strength of the IEE, this UK Engineering Instition is testing a new publication... - [UK: the centre of the Internet?](https://www.napierb2b.com/2004/10/uk-the-centre-of-the-internet/): With shameless patriotism, we thought we should highlight the news that the largest Internet hub in the world is located... - [European Microwave Week preview](https://www.napierb2b.com/2004/10/european-microwave-week-preview/): European Microwave Week will be held in Amsterdam from 11th to 15th October. The organisers expect this event to attract... - [Interactive marketing exhibition launches UK show](https://www.napierb2b.com/2004/10/interactive-marketing-exhibition-launches-uk-show/): The organisers of the US show AD:TECH, have announced a UK event. AD:TECH London will run from the 28-29th Sept... - [Fall Processor Forum preview](https://www.napierb2b.com/2004/09/fall-processor-forum-preview/): The FPF (formerly known as The Microprocessor Forum) opens on 4th October. This event for the ultra-geeks of the industry... - [French consider legaility of DidTheyReadIt](https://www.napierb2b.com/2004/09/french-consider-legaility-of-didtheyreadit/): Napier News covered DidTheyReadIt on 9th June. The French Data Protection Authority, the CNIL, has also recently looked at the... - [Online advertising up again](https://www.napierb2b.com/2004/09/online-advertising-up-again/): The Interactive Advertising Bureau (IAB) has stated that online advertising grew by over 40% year on year for the period... - [Rumours of Google launching a browser](https://www.napierb2b.com/2004/09/rumours-of-google-launching-a-browser/): The Internet is rife with rumours of Google planning to launch a web browser. It’s even on the BBC website!... - [Industry awards ceremony goes from strength to strength](https://www.napierb2b.com/2004/09/industry-awards-ceremony-goes-from-strength-to-strength/): Having now recovered from the event last Thursday, I felt we should mention how the Electronic Design Industry Awards has... - [Chatbot wins again](https://www.napierb2b.com/2004/09/chatbot-wins-again/): Sadly there is an annual competition for the most chatty “chatbot” on websites. Alice won the competition in New York... - [A strong UK trade show!](https://www.napierb2b.com/2004/09/a-strong-uk-trade-show/): The organisers of Chips and Tools UK, are reporting that visitor registrations are significantly above expectations, reversing the general trend... - [Amazon search engine launched](https://www.napierb2b.com/2004/09/amazon-search-engine-launched/): A9. com, the search engine from Amazon. com has been officially launched. It’s main results are delivered by the Google... - [What do people look at on a website?](https://www.napierb2b.com/2004/09/what-do-people-look-at-on-a-website/): How do people read sites like eetimes. co. uk and elektroniknet. de? Wouldn’t it be really cool if we could... - [Optimism or pessimism in electronics? It's all a matter of opinion!](https://www.napierb2b.com/2004/09/optimism-or-pessimism-in-electronics-its-all-a-matter-of-opinion/): At Napier we keep a close eye on market forecasts for our clients. We’ve probably heard all the jokes about... - [Meeting American CAN-SPAM legislation](https://www.napierb2b.com/2004/09/meeting-american-can-spam-legislation/): European legislation has historically been more restrictive in protecting privacy than the laws in the USA. Occaisionally marketing managers think... - [New editor for The Engineer](https://www.napierb2b.com/2004/08/new-editor-for-the-engineer/): Andrew Lee, previously the business editor has replaced George Coupe as editor of The Engineer. - [SMT/HYBRID/PACKAGING 2005 call for tutorials](https://www.napierb2b.com/2004/08/smthybridpackaging-2005-call-for-tutorials/): A call for tutorials has been issued by the organisers of the SMT/HYBRID/PACKAGING 2005 show (19-21st April 2005). The organisers... - [PCIM 2005 call for papers](https://www.napierb2b.com/2004/08/pcim-2005-call-for-papers/): The organisers of PCIM Europe 2005 have issued a call for papers. The deadline for the submission of abstracts is... - [Helen Nixon joins Napier](https://www.napierb2b.com/2004/08/helen-nixon-joins-napier/): I’m sure all our clients will welcome Helen, who joined Napier yesterday. She will be taking over some of our... - [The problems of international marketing](https://www.napierb2b.com/2004/08/the-problems-of-international-marketing/): Anyone trying to manage marketing campaigns across several countries and cultures will love the article in Silicon. com about some... - [Napier design focus – BASETrack](https://www.napierb2b.com/2004/08/napier-design-focus-basetrack/): We’ve recently designed a mailing pack to promote GARAGEBase – an accounting and management system for garages. The pack includes... - [Can you trust your friends' recommendations?](https://www.napierb2b.com/2004/08/can-you-trust-your-friends-recommendations/): BzzAgent has been promoting products by WOM for over two years. The idea is simple: WOM recommendation is one of... - [One month to go for Embedded World abstracts](https://www.napierb2b.com/2004/08/one-month-to-go-for-embedded-world-abstracts/): Abstracts must be in by 13th September if you want your paper to be considered for Embedded World 2005. - [Debate about German spelling continues](https://www.napierb2b.com/2004/08/debate-about-german-spelling-continues/): This week the Axel-Springer and Spiegel-Verlag publishing houses have said that they will no longer support the spelling reforms that... - [Micro Technology shrinks](https://www.napierb2b.com/2004/08/micro-technology-shrinks/): Following a trend, Micro Technology Europe will be shrinking from the September issue. The industry hasn’t fixed on a single... - [CeBIT America cancelled](https://www.napierb2b.com/2004/08/cebit-america-cancelled/): Hannover Fairs USA has announced that CeBIT America 2005 will not go ahead. CeBIT Germany is not affected, and continues... - [Great influences on the electronics industry: Madonna?](https://www.napierb2b.com/2004/08/great-influences-on-the-electronics-industry-madonna/): Features Exec, the fabulous resource for PR professionals has revealed that the preson Siegfried Best, editor in Chief of Elektronik... - [Predicatable Software Design Conference](https://www.napierb2b.com/2004/08/predicatable-software-design-conference/): We must mention the Predictable Software Design Conference that will be held in Amsterdam on 22nd Sept 04. It’s being... - [Emma is back](https://www.napierb2b.com/2004/08/emma-is-back/): I’m sure all clients will be pleased to hear that Emma is back from her maternity leave! It’s great to... - [Online ad spending to grow rapidly](https://www.napierb2b.com/2004/08/online-ad-spending-to-grow-rapidly/): There are few markets that have not seen some advertising money move from print to online marketing, but just how... - [Napier launches new website](https://www.napierb2b.com/2004/07/napier-launches-new-website/): OK, so it’s not industry changing news! But we have finally launched the new Napier website. This offers lots of... - [IML annouces awards finalists](https://www.napierb2b.com/2004/07/iml-annouces-awards-finalists/): The finalists for the Electronics Industry Design Award, which is run by IML (publishers of EPD) have been announced. Congratulations... - [One week left to enter the European Electronics Industry Awards](https://www.napierb2b.com/2004/07/one-week-left-to-enter-the-european-electronics-industry-awards/): The deadline for the European Electronics Industry Awards is this Friday. Don’t forget to get your entries in by the... - [Reed to run Automotive Electronics Congress](https://www.napierb2b.com/2004/07/reed-to-run-automotive-electronics-congress/): After much behind-the-scenes activity, Reed Electronics Group have finally confirmed that they will be running the International Automotive Electronics Congress... - [New txt2email service for publishers and broadcasters](https://www.napierb2b.com/2004/07/new-txt2email-service-for-publishers-and-broadcasters/): A new service has been introduced by Vertis Marketing Technology, which allows readers or viewers to request information to be... - [Reed launches ECN China](https://www.napierb2b.com/2004/07/reed-launches-ecn-china/): Reed Electronics Group has launched a Chinese version of ECN. There will be local content as well as translated material... - [New Date for Chips and Tools UK](https://www.napierb2b.com/2004/06/new-date-for-chips-and-tools-uk/): ICC Media have been forced to move the date of the Chips and Tools show to September 21st because Jürgen... - [Restrictions on telephone sales in the UK](https://www.napierb2b.com/2004/06/restrictions-on-telephone-sales-in-the-uk/): The snappily-titled “Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2004” come into force in the UK today. This makes... - [Second chance for football fans...](https://www.napierb2b.com/2004/06/second-chance-for-football-fans/): So now England have joined the teams knocked out of the European football championships. Still we all have another opportunity... - [COMDEX 2004 cancelled](https://www.napierb2b.com/2004/06/comdex-2004-cancelled/): COMDEX, the trade show that was once the focus of the global technology calendar has been cancelled for 2004, although... - [CIE (France) launches email newsletter](https://www.napierb2b.com/2004/06/cie-france-launches-email-newsletter/): CIE has launched an email newsletter giving readers a preview of what each issue contains just before they receive it.... - [SUPERCOMM show opens today](https://www.napierb2b.com/2004/06/supercomm-show-opens-today/): SuperComm, “the world’s largest annual all-inclusive exhibition and conference for communication service providers and private network managers” opens today. After... - [House of representatives delay requirement for biometric passports](https://www.napierb2b.com/2004/06/house-of-representatives-delay-requirement-for-biometric-passports/): Not directly related to the European electronics media, but very important for most technology marketeers in Europe, the US House... - [Nokia leaves, then re-joins WiMax Forum](https://www.napierb2b.com/2004/06/nokia-leaves-then-re-joins-wimax-forum/): It’s easy to see the difficulties that comms equipment manufacturers experience when trying to decide which emerging standards to support.... - [Svetlana leaving the IEE](https://www.napierb2b.com/2004/06/svetlana-leaving-the-iee/): Despite doing a great job of updating the IEE’s magazines, particularly the flagship IEE Review, Svetlana Josifovska is to leave... - [Embedded World 2005 Conference call for papers](https://www.napierb2b.com/2004/06/embedded-world-2005-conference-call-for-papers/): Weka have issued a call for papers for Embedded World 2005 (which will be held from Feb 22nd to 24th).... - [In-Stat/MDR Electronic Design Forum, California](https://www.napierb2b.com/2004/06/in-statmdr-electronic-design-forum-california/): A new conference? The industry must be picking up! In-Stat/MDR – famed for the Microprocessor Forum and Embedded Processor Forum... - [Automotive Electronics Congress website is now live](https://www.napierb2b.com/2004/06/automotive-electronics-congress-website-is-now-live/): Reed has been planning an automotive conference to run alongside the Mondial de l’Automobile, and the website for this event... - [WIlmington sells industrial titles to Datateam](https://www.napierb2b.com/2004/06/wilmington-sells-industrial-titles-to-datateam/): Wilmington has sold its industrial titles, including the web portal connectingindustry. com to Datateam. The sale includes the magazine Electronics,... - [BPA changes name](https://www.napierb2b.com/2004/06/bpa-changes-name/): BPA International, the most influential audit body for the electronics media, is now BPA Worldwide. The relaunch has brought a... - [Check who really reads your email](https://www.napierb2b.com/2004/06/check-who-really-reads-your-email/): Although we’re trying to keep this blog focussed on the marketing for the European electronics industry, we thought that this... - [Wilmington sells industrial titles](https://www.napierb2b.com/2004/06/wilmington-sells-industrial-titles/): Wilmington has sold it’s industrial portfolio of magazines (Automation, Industrial Design, Electrical Engineering, Electronics, Factory Equipment, Instrumentation, Irish Manufacturing and... - [Microsoft introduces minimum 10 year product support](https://www.napierb2b.com/2004/05/microsoft-introduces-minimum-10-year-product-support/): It’s not just the telecom industry that demands long-term support. Microsoft has just announced a policy of 10 year support... - [Colin Holland adds another job to his portfolio](https://www.napierb2b.com/2004/05/colin-holland-adds-another-job-to-his-portfolio/): Not content with being editor for Embedded Systems Europe and EETimes. co. uk, as well as covering embedded products for... - [Online advertising hits $2.3Bn……in 1st quarter!](https://www.napierb2b.com/2004/05/online-advertising-hits-23bnin-1st-quarter/): The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) – who have been tracking online ad revenues since 1996 have announced... - [New editor for Microtechnology Europe](https://www.napierb2b.com/2004/05/new-editor-for-microtechnology-europe/): Nick Flaherty has been appointed as the editor of Micro Technology Europe, and will take over at the start of... - [April fooled Google?](https://www.napierb2b.com/2004/04/april-fooled-google/): Google, the search engine, has shown how difficult PR can be. They announced that they were to launch an email... - [Don't forget Embedded in Munich](https://www.napierb2b.com/2004/03/dont-forget-embedded-in-munich/): If you want to present at the Embedded in Munich conference, which will be held alongside Electronica, you need to... - [Design und Verification gets new editor](https://www.napierb2b.com/2004/03/design-und-verification-gets-new-editor/): Design & Verification has appointed Andreas Donner as the editor, but he will not be starting until June. He has... - [CIE Launches new website](https://www.napierb2b.com/2004/03/cie-launches-new-website/): CIE (Composants Instrumentation Electroniques) the French product book published by Reed have re-launched their website, with a new look and... - [Google goes local](https://www.napierb2b.com/2004/03/google-goes-local/): More about Google! A new local search feature has been developed that aims to give search results that relevant to... - [Boards and Solutions show planned for the UK](https://www.napierb2b.com/2004/03/boards-and-solutions-show-planned-for-the-uk/): ICC Media, publishers of Embedded Control Europe, and Boards and Solutions, are planning to hold the first Boards and Solutions... - [Power Systems Design Europe first issue](https://www.napierb2b.com/2004/02/power-systems-design-europe-first-issue/): Congratulations to Bodo Arlt and everyone at AGSD Media Group for what must rate as one of the fastest launches... - [Dedicated Systems launches online stats](https://www.napierb2b.com/2004/02/dedicated-systems-launches-online-stats/): The great thing about the web is that you can get comprehensive stats showing how many people visit a site... - [Theo van Gelder signed by Bits and Chips](https://www.napierb2b.com/2004/02/theo-van-gelder-signed-by-bits-and-chips/): More news from Embedded World is that the well-respected freelance editor Theo van Gelder has started writing for Bits and... - [Electronic Design Europe launches Embedded Design newsletter](https://www.napierb2b.com/2004/02/electronic-design-europe-launches-embedded-design-newsletter/): Electronic Design Europe have launched their second email newsletter - Embedded Design offering short news snippets. - [Huson Media now Selling Findlay Database](https://www.napierb2b.com/2004/02/huson-media-now-selling-findlay-database/): Findlay Publications – publishers of New Electronics – has signed a deal that allows Huson to sell the Findlay database.... - [Electronique.biz online site announced for France](https://www.napierb2b.com/2004/02/electroniquebiz-online-site-announced-for-france/): Groupe Tests, publishers of Electronique and Electronique International Hebdo have announced that they have developed Electronique. biz, a website catering... - [Power Systems Design Europe to launch in February](https://www.napierb2b.com/2004/01/power-systems-design-europe-to-launch-in-february/): Out of the ashes of PCIM Europe, which closed at the end of last year comes Power Systems Design Europe.... --- # # Detailed Content ## Pages ### Marketing B2B Technology Podcast Guests > Discover the Marketing B2B Technology podcast's lineup of interviews with B2B marketing leaders and technology innovators. - Published: 2025-03-25 - Modified: 2025-04-03 - URL: https://www.napierb2b.com/marketing-b2b-technology-podcast-guests/ The Marketing B2B Technology podcast features interviews with marketing technology providers and leading B2B marketers. Explore our line-up of expert guests below. If you would like to be featured on the Marketing B2B Technology podcast, please reach out to: hannah@napierb2b. com 2025 David Nelson - Co-Founder and CEO of Limelight Inc Listen to episode Dan Ruby - VP of Marketing at Nobl9 Listen to episode Andy Culligan - Fractional CMO Listen to episode 2024 Vince Nero - Director of Content Marketing at BuzzStream Listen to episode Maxwell Nee - Chief Revenue Officer at ScoreApp Listen to episode Kris Rudeegraap - Co-Founder and Co-CEO at Sendoso Listen to episode Sophie Neate - Global Head of Digital Marketing and Content at ABB Electrification Listen to episode Andy Lambert - Senior Product Marketing Manager at Adobe Listen to episode Ethan Hays - General Manager at Moz Listen to episode Jiquan Ngiam - Co-Founder and CEO at Lutra AI Listen to episode Alexander Levitt - Head of Marketing at Forward AM Listen to episode Cody Schneider - Co-Founder and CEO at Swell AI Listen to episode Suzi McNicholas - Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls Listen to episode John Harrison - UK Managing Director and Global VP of Marketing at Schaffner Listen to episode Thomas Lewis – Semiconductor Marketing Leader Listen to episode Masha Petrova - CEO at Nullspace Listen to episode Xenia Muntean - Co-Founder and CEO at Planable Listen to episode Andrus Purde - Co-Founder and... --- ### Jessica De Lord - PR Apprentice > Jess is the PR apprentice at Napier undergoing the apprenticeship scheme with the PRCA. - Published: 2025-03-21 - Modified: 2025-03-21 - URL: https://www.napierb2b.com/jessica-de-lord-pr-apprentice/ Jess is the PR apprentice at Napier, after finishing her master’s degree in creative writing in 2023. She found an interest in content creation and PR through her role as a volunteer and is now undergoing the apprenticeship scheme with the PRCA, where she will expand on her PR skills and building relationships with clients. Jess is an optimistic and positive person, who enjoys being creative and learning from others. She is keen to learn about the world of PR through the apprenticeship and marketing in the B2B sector. Back to the Napier team... --- ### Podcast Production > From concept to production and promotion, we provide end-to-end podcast services tailored to B2B technology companies. - Published: 2024-10-23 - Modified: 2024-10-25 - URL: https://www.napierb2b.com/technology-marketing/podcast-production/ Podcast Production Amplify your businesses voice with B2B podcasting In a competitive B2B technology landscape, standing out requires more than just traditional marketing methods. Podcasts offer a unique opportunity to showcase your expertise, engage with your audience on a deeper level, and build brand loyalty. From concept to production and promotion, we provide end-to-end podcast services tailored to B2B technology companies. We handle every aspect of podcast creation, ensuring a seamless process and a polished final product. Why Podcasts? Podcasts have become a great method for B2B companies to communicate complex ideas in an accessible and engaging format. Whether you’re looking to share thought leadership, discuss industry trends, or connect with decision-makers, podcasts provide a platform that reaches your audience on their terms. Key Benefits of Podcast Marketing: Position your brand as an industry leader by sharing insights, trends, and expert opinions. Engage with your audience in a personal way, building stronger relationships. Reach new audiences and markets by distributing your content on popular podcast platforms. Repurpose podcast content into blogs, social posts, and videos to maximise your marketing efforts. “There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder. ” – Miranda Katz, Author at Wired What Makes Us Different Creating a successful B2B podcast goes beyond just recording and publishing. It requires an understanding of your audience, the right technology and tools,... --- ### Opportunity Generation > We were one of the first agencies to pioneer digital lead generation, and we’re still at the forefront today. - Published: 2024-09-10 - Modified: 2024-09-24 - URL: https://www.napierb2b.com/technology-marketing/opportunity-generation/ Opportunity Generation Over 25 years of B2B digital lead generation Unlock new opportunities with a strategic approach to opportunity generation. Generating qualified leads can be tough, and campaigns need to engage the right audience at the right time. Our strategic method uses a targeted approach to increase engagement and drive higher-quality leads, setting the stage for sustained growth and success. We turn potential into tangible opportunities that propel your business forward. Expert-Led Campaigns for Unmatched Lead Quality and Speed Leads you’ll love—guaranteed. In today’s competitive landscape, generating qualified leads is crucial. Our campaigns are built by experts who were once your leads, ensuring we deliver insights that resonate with your target audience. With over 25 years of experience, we were one of the first agencies to pioneer digital lead generation, and we’re still at the forefront today. We understand the challenge of campaigns delivering no leads or poor-quality leads, and our proven strategies quickly deliver results that your CEO will love. “Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience” – Eric Bower Experts Across Multiple Platforms Being successful in lead generation means mastering multiple platforms. Our expertise spans across a wide range of channels including LinkedIn, and Google, ensuring that your message reaches your audience wherever they are. Each platform offers unique opportunities and challenges, and our deep understanding of how to leverage them all is what sets us apart. By strategically integrating efforts across these platforms, we... --- ### Nurturing and Engagement > We build the playbook for nurturing and engagement campaigns, enabling the rollout of successful campaigns to multiple countries. - Published: 2024-09-10 - Modified: 2024-09-24 - URL: https://www.napierb2b.com/technology-marketing/nurturing-and-engagement/ Nurturing and Engagement We literally write the marketing automation playbook for our clients! Turning databases into deals – One of our greatest strengths is moving prospects along the marketing funnel by introducing key targeted content and messaging through email and social media based on their activities online. Working closely with our clients enables us to comprehend their needs and develop a plan to help us decide on the best automation platform and design to execute a successful content marketing campaign. We work with clients to fully understand their customer acquisition needs, develop a strategic plan, assist in the choice of marketing automation platform (MAP), and design and implement effective and efficient content marketing campaigns. How Nurturing and Engagement Helps Accelerating the time to opportunity is important. Research shows that in the B2B technology space, marketers must use technology to recognize and nurture prospective clients from when they show initial interest through to the first sale. To get ahead of the competition, utilizing a marketing automation platform is important to speed up the customer journey to opportunity. "If you want a raving fan and repeat client, the answer lies in your customer journey map. ” -Michael Hunter How we deliver the service Napier’s nurturing and engagement solutions delivers information across all phases of the marketing process, from: Lead Nurturing Lead Scoring Lead Qualification Campaign Analysis Prospect Identification Persona Creation Lead Generation What makes us different We build the playbook for marketing automation campaigns, enabling the rollout of successful campaigns to multiple... --- ### Raising Product Awareness with a Digital Press Conference > Find out how Tektronix captured the attention of the European media with their new oscilloscope and Python driver software package. - Published: 2024-09-03 - Modified: 2024-09-03 - URL: https://www.napierb2b.com/raising-product-awareness-with-a-digital-press-conference/ - Categories: Awareness Engaging European media with a digital press conference. Client: Tektronix Objectives: To engage with the European media and raise awareness of Tektronix’s new oscilloscope and tm devices Python driver software package. Activities: Tektronix were looking to engage with the European media to raise awareness by securing coverage of its new oscilloscope and software package. Both Tektronix’s 4 Series B MSO and Python driver package announcements were distributed to key media and a virtual product launch was undertaken to ensure that most of the European media could attend. Editors from Germany, France, UK/Pan Euro, Italy, Spain, Norway, Sweden, Denmark, and Romania RSVP’d. The virtual press conference featured a presentation on key features around the new product, followed by a Q&A with the editors. Results: The digital press conference was a great success, with many key editors from priority publications attending the virtual press event and several primary and secondary media targets editors receiving press materials. Following the success in attendance and at the request of the client, Napier set up two 1-2-1 interviews with Strumentazione Elettronica (Italy) and Elektronik Industrie (Germany), both key tier one targets for Tektronix. A further interview opportunity was also secured with Power Electronics News. Napier tracked a multitude of media outcomes by priority media in EMEA to date, with an outstanding number of impressions. --- ### Napier: The Awareness to Opportunity Agency - sector specific > Napier is an award-winning integrated agency specializing in B2B technology industries. Find out how we support our clients. - Published: 2024-07-30 - Modified: 2024-08-14 - URL: https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency-sector-specific/ The Awareness to Opportunity Agency What We Do / Our Results Napier is an integrated agency specializing in B2B technology industries including electronics, industrial, engineering, IT and telecoms, and SaaS. Our unique four-step approach designs and continually optimizes campaigns that convert awareness to opportunity more quickly, increasing your prospects’ momentum through the funnel. 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 Level Up Your Content Game The technology market is crowded, and having compelling content that stands out amongst competitors is vital. Our Great Content Marketing eBook shares tips and tricks to level up your content game. Discover the content secrets of leading technology companies and get some ideas for producing effective text, images and videos that drive results. Download eBook Our Results Napier is an award-winning agency and has been at the heart of marketing technology since 1984. 60% of the team have an engineering or technical journalist background and we have a proven track record in delivering multi-platform campaigns that achieve measurable ROI. Take a look at some of our successful campaigns below: What We Do Todays organizations can’t wait for results, so we take our knowledge, experience and insight to solve marketing challenges and to increase the speed prospects travel through your funnel, generating opportunities more quickly. Our knowledge of B2B technology audiences is deep and driven by data, and our strategic experts develop creative and effective campaigns to successfully engage technical and executive audiences. We offer specialist teams for: Content generation Media and analyst relations Paid media ABM Marketing automation Graphic design Campaign... --- ### Maddie Legg - Marketing Specialist > Maddie is a digital marketing apprentice at Napier, with a passion for creativity, learning new things, and digital activities. - Published: 2024-06-25 - Modified: 2025-02-20 - URL: https://www.napierb2b.com/our-people/maddie-legg-marketing-specialist/ Maddie is a 2022 graduate from Northbrook MET with a degree in Dance and Professional Practice. During her third year, she discovered an interest in filming and editing, as well as using other marketing tools to promote upcoming events and shows. Since leaving university, she has developed her skills in creating content for a local dance company to help grow their business and attract new clients. In December 2023, she accepted an apprenticeship with Napier to develop a career in marketing and the B2B sector. Maddie is a positive and outgoing individual who enjoys being creative. She has a hunger to learn new things and expand her knowledge in B2B marketing. Back to the Napier team... --- ### Napier: The Awareness to Opportunity Agency > Napier is an award-winning integrated agency specializing in B2B technology industries. Find out how we support our clients. - Published: 2024-05-14 - Modified: 2024-08-06 - URL: https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency/ The Awareness to Opportunity Agency What We Do / Our Results Napier is an integrated agency specializing in B2B technology industries including electronics, industrial, engineering, communications, and SaaS. Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increasing your prospects’ momentum through the funnel. 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Download eBook AI, Sustainability and the Rise of the CMO With the arrival of artificial intelligence (AI) into marketing strategies, professionals are facing both unprecedented opportunities and challenges. Our eBook delves into how we should think about AI and data, grapple with sustainability, and approach siloed working. It focuses on insights from professionals who have witnessed the factors shaping tech marketing, and explores real-world applications, best practices, and future trends. What We Do Todays organizations can’t wait for results, so we take our knowledge, experience and insight to solve marketing challenges and to increase the speed prospects travel through your funnel, generating opportunities more quickly. Our knowledge of B2B technology audiences is deep and driven by data, and our strategic experts develop creative and effective campaigns to successfully engage technical and executive audiences. We offer specialist teams for: Content generation Media and analyst relations Paid media ABM Marketing automation Graphic design Campaign Strategy Our unique approach to campaign strategy strips out the unnecessary to create optimized campaigns. Awareness We get you noticed. Increased awareness drives prospective customers into your sales funnel. Lead Generation We convert awareness into leads, allowing you to engage personally with your target customers. Engagement Engaging... --- ### Engaging German Media > Engaging with German media made easy. Learn how Vicor successfully organized a media lunch in Munich to connect with editors. - Published: 2024-04-17 - Modified: 2024-04-17 - URL: https://www.napierb2b.com/our-results/engaging-german-media/ - Categories: Awareness Engaging German media to improve Vicor's relationships with German editors Client: Vicor Objective: To engage with German media outside of trade shows without a significant announcement for a press conference. Activities: Vicor was looking to engage German media without having a significant newsworthy press announcement. To address this, Napier recommended setting up a media lunch for editors to attend, in a central location for the German media to easily get too. This resulted in the team choosing Munich, which was the most convenient location for the majority of editors. The Napier team undertook research and handled the full process of booking the venue and planning the agenda for the day. Feedback was provided, alongside advice to Vicor on their company update presentation. On the day, a quick update on the business over coffee was followed by a short Q&A and then a sociable lunch. Results: The media lunch was a great success, with activities and hiring of the venue secured within Vicor’s budget. Six different pieces of coverage were secured due to the conversations which took place during the lunch. This included coverage via podcasts, Q&A’s and interviews with top-tier media such as Electronic Design, Elektronik Automotive, Bodo’s Power and Elektronik Industrie. The event acted as a catalyst for Vicor to strengthen its relationships with key media contacts in Germany. --- ### Overcoming Marketing Challenges in the Pneumatic Sector > Overcoming Marketing Challenges in the Pneumatic Sector: Expert Agency Solutions for Marketing Professionals. - Published: 2024-02-21 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/overcoming-marketing-challenges-in-the-pneumatic-sector/ Overcoming Marketing Challenges in the Pneumatic Sector: Expert Agency Solutions for Marketing Professionals Do you work as part of a marketing team in the pneumatics sector? How do you cope with the challenges of marketing a product or service in order for you to make significant impact in the face of a noisy competitive landscape? Here at Napier, our specialism revolves around ensuring companies within the B2B industrial engineering space get heard. Pneumatics is the life blood of many businesses around the world, and we want to ensure that your slice of the fourth utility stands above the crowd. We will build creative, and compelling campaigns to ensure that the advances in pneumatics you are making gets its share of voice. In this blog, we’ll look at five common hurdles that confront marketing professionals in the pneumatics sector and shine a light on insights and solutions that professional marketing consultants like Napier can deliver to ensure success in a challenging business climate. 1. Complexity of Technical ProductsPneumatic products can be a mystery to the uninitiated. Their increasing complexity can often overshadow the tangible benefits they bring and, with it, make it difficult to clearly communicate to target audiences how and why it works. We’ve seen this in many of the similar industries we’ve worked in over the years and take great pride in our ability to simplify technical jargon without dumbing it down. The beauty of demystifying without patronising is that it opens many new and diverse marketing channels that... --- ### Privacy Notice > Napier's privacy policy. We follow all data privacy laws, including GDPR. Please contact us for more information. - Published: 2024-01-03 - Modified: 2024-01-03 - URL: https://www.napierb2b.com/privacy-notice/ Purpose Napier Partnership Limited, Peter Bush Communications, Armitage Communications Limited and all subsidiary companies (“Napier”) are committed to protecting your online privacy. This privacy notice will inform you as to how we process your personal data on our website, when you subscribe and register to our website and when you leave a review or rating on our website. This privacy notice also tells you about your privacy rights pursuant to the Data Protection Act 2018 and UK GDPR (“Data Protection Laws”). Controller for personal data A “controller” is a person or organisation who alone or jointly determines the purposes for which and the way any personal data is or is likely to be processed. Unless we notify you otherwise Napier is the controller of your personal data for the purpose of this website. We are registered with the UK Information Commissioner’s Office for Data Production under registration reference Z5556553. Scope This privacy notice applies to the processing of personal data by us in connection with any: Our direct customers and similar organisations or persons for the provision of services by us. Suppliers - For the provision of products and services to us by suppliers or service providers. Visitors – as a visitor to our website. Types of personal data Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed. This is known as anonymised data. Anonymised data falls outside the scope... --- ### Cookie Notice > Cookie notice explaining the use of cookies on the Napier website. Please contact us for more information. - Published: 2024-01-03 - Modified: 2024-01-03 - URL: https://www.napierb2b.com/cookie-notice/ Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your device. Use of Cookies Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or make use of e-billing services. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences, for example, your choice of language or region. Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users find what they are looking for easily. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third... --- ### Meg Magrath - Account Director > Meg joined Napier in 2023 bringing experience on both agency and client side, with a focus on digital marketing and media buying. - Published: 2023-12-04 - Modified: 2023-12-11 - URL: https://www.napierb2b.com/our-people/meg-magrath-account-director/ Meg joined Napier in 2023 bringing experience on both agency and client side, with a focus on digital marketing and media buying. Having worked with both B2C and B2B clients across multiple sectors, Meg has developed an ability to bring new ideas to strategies to help clients engage with their audiences and meet campaign objectives whilst delivering excellent client service and effective project management. Meg supports Napier clients with their digital marketing strategies as well as deploying integrated campaigns with a big-picture outlook. Back to the Napier team... --- ### Megan Baggiony-Taylor - Marketing Specialist > Megan is a marketing specialist at Napier. Finishing her master’s degree in journalism in 2023, she has a keen eye for content creation. - Published: 2023-12-04 - Modified: 2023-12-11 - URL: https://www.napierb2b.com/our-people/megan-baggiony-taylor-marketing-specialist/ Megan is a marketing specialist at Napier. Finishing her master’s degree in journalism in 2023, she has a keen eye for content creation and bringing new angles to everyday tasks. She has previous experience in blog writing and creativity having graduated with a Creative Writing degree in 2022. Megan brings a keen eye for detail and knowledge of journalism. She looks forward to expanding her knowledge at Napier and using her skills to support clients in building successful campaigns. Back to the Napier team... --- ### Driving Demand in the Food and Beverage Industry > ABB partnered with Napier to raise awareness and generate demand for its products, services and expertise in the food and beverage industry. - Published: 2023-10-13 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/driving-demand-in-the-food-and-beverage-industry/ - Categories: ABB case studies, Awareness ABB partnered with Napier to raise awareness and generate demand for its products, services and expertise in the food and beverage industry. Client: ABB Title: Driving Demand in the Food and Beverage Industry Objective: ABB Electrification (ABB), a global technology leader in electrical distribution and management, partnered with Napier to raise awareness and generate demand for its products, services and expertise in the food and beverage industry. Activities: To highlight ABB's solutions, Napier worked with F&B subject experts to manage the creation and delivery of a series of eBooks focusing on ABB's expertise in three core areas; production continuity, safety, and sustainability. Napier then crafted content based around ABB's value proposition and key messaging and delivered it using interactive Turtl documents. Napier then developed and implemented a campaign using Pardot landing pages to gate the eBook content behind forms, allowing them to be leveraged in paid LinkedIn and Google Ads campaigns to drive demand generation. An automated email engagement flow was implemented to nurture incoming leads, providing additional content, and encouraging them to contact ABB for further information. Results: The campaign exceeded its objectives, with digital advertising achieving an average click-through rate (CTR) considerably above the industry average. The compelling content and targeted ads also encouraged prospects to provide their information in exchange for access to the eBooks and produced many high-quality leads. The campaign's success has resulted in ABB's decision to extend and roll out the campaign globally, translating the entire campaign into multiple additional language versions. --- ### Utilising Public Relations to Build Brand Awareness > Danfoss wanted to generate brand awareness for the company following the successful acquisition of Eaton Hydraulics. - Published: 2023-08-07 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/utilising-public-relations-to-build-brand-awareness/ - Categories: Awareness Building brand awareness with thought leadership content. Client: Danfoss Power Solutions (DPS) Objective: Danfoss Power Solutions (DPS) wanted to generate brand awareness for the company following the successful acquisition of Eaton Hydraulics. The primary objective was to get the PR foundations right and underline DPS’s brand and commitment to the fluid power market through product launches and thought leadership articles. Activities: The team at Napier undertook media outreach to editors working in DPS’s key target markets and several other sectors that it wished to promote their brand. Napier leveraged its deep understanding of the industry, developing a strategic approach to pitching DPS, its subject matter experts and its content. Napier pitched and placed an increased amount of thought leadership content, helping build positive perceptions of the brand. Be responsive and provide consistent, strategic support for the public relations process while reporting results. Results: The results included raising the profiles of senior executives via interviews and several Q&A placements in magazines from Construction Europe to SAE Truck and Off-Highway in the US and success in Germany with Fluid. de. Danfoss Power Solutions has secured hundreds of other product/news placements in targeted media across different continents. The PR work being done by Napier also helped to drive booth visits at various events where Danfoss Power Solutions were in attendance. Attendees cited reading recent DPS news and the want to find out more from the Danfoss sales and engineering representatives due to the coverage achieved. --- ### Building Strategic Messaging in EMEA and USA > Kinara needed support to increase awareness and demonstrate the value of Kinara's AI processors, modules, and software solutions. - Published: 2023-06-19 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/building-strategic-messaging-across-emea-and-usa/ - Categories: Awareness Utilizing digital and traditional PR tactics to drive awareness. Client: Kinara Inc. Objective: Kinara Inc. aimed to showcase their latest and greatest Edge AI capabilities in collaboration with partner platforms such as NXP, Arcturus, ENERZAi, Awiros, and AMD/Xilinx. The primary objective was to increase awareness and demonstrate the value of Kinara's AI processors, modules, and software solutions in various industries, including retail, industry 4. 0, automotive, and smart cities. The campaign's set goals were to: Generate press exposure across EMEA and the USA. Achieve high engagement rates for the monthly eNewsletter, surpassing industry averages for click and open rates. Drive active participation and thought leadership on social media platforms, particularly LinkedIn. Support the CEO's contributions to Forbes through blog posts and content generation. Implement Account Based Marketing (ABM) elements to maximize impact on the targeted audience. Activities: Napier assisted the Kinara team in building strategic messaging based on SEO and website audits. The campaign involved the following activities: Integrated media outreach focused on thought leadership content and press releases. Implementation of digital marketing strategies, including email automation and social media campaigns. Utilization of Account Based Marketing (ABM) techniques to specifically target the desired audience. Creation of engaging content for the CEO's contributions to Forbes, managed by Napier. Results: Press exposure across EMEA and USA has consistently met Kinara’s expectations. The monthly eNewsletter performance stats have surpassed the industry average for both click and open rates. Social media has also performed extremely well with a LinkedIn engagement rate of 8%. Kinara’s CEO has been active on Forbes with Napier being... --- ### Podcasts > Welcome to Napier's Podcast page. Discover the latest guidance and insight into key marketing trends via our podcasts. - Published: 2023-06-05 - Modified: 2025-03-25 - URL: https://www.napierb2b.com/podcasts/ Welcome to Napier's Podcast page. Discover the latest guidance and insight into key marketing trends via our podcasts. Check them out below: The Marketing B2B Technology Podcast The Marketing Automation Moment Podcast Third Party Podcasts The Marketing B2B Technology Podcast The Marketing B2B Technology podcast features interviews with leading B2B marketers and marketing technology providers, giving you the latest insights into marketing business-to-business technology products. The Marketing B2B Technology on Apple Podcasts The Marketing B2B Technology on Spotify Find The Marketing B2B Technology on other platforms Explore our line-up of expert guests The Marketing Automation Moment Podcast Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns. The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify Find The Marketing Automation Moment on other platforms Third Party Podcasts Hear the latest from the Marketing B2B space from Mike and the Napier team in our range of third-party podcasts. From Marketing Automation, ABM, to even Artificial Intelligence, we cover integral and relevant topics with the aim to help you be successful in B2B marketing. --- ### B2B Marketing in a Recession > Marketing in a recession can be a tough for B2B marketers. We share why Napier is the right partner to support you through this challenge. - Published: 2022-12-20 - Modified: 2023-02-17 - URL: https://www.napierb2b.com/b2b-marketing-recession/ B2B Marketing in a Recession Recessions Present Opportunities as well as Challenges! Recessions are challenging. Companies should apply their best talent to building strategies to survive and thrive when they face economic headwinds. Typically, however, short-termism rules, and arbitrary cuts are made to ensure quarterly results don't look so bad to investors. This is wrong. Statistics show that companies achieve 3. 5 times more brand visibility when maintaining their marketing output during a recession compared to competitors. Recessions present an opportunity for companies willing to invest strategically: a recent study by Bain and Capital, reveals recessions create 47% more rising stars than during 'stable times'. Planning is essential. One study shows that those that planned and maintained activities, recovered from a recession within three years, and outperformed competitors by at least 10% in sales and profit growth. The Growing Importance of Marketing Customers are spending less time interacting with sales and more time engaging with marketing content. Recent research by Gartner for Chief Sales Officers found that B2B buyers spend 45% of their time researching independently and only 17% interacting with suppliers. As all members of the decision making unit (DMU, also called buying committee) spend more time researching and less time interacting with the supplier, marketing contributes even more to the sales process. More than ever, cutting marketing means cutting sales, and is clearly a wrong-headed strategy for a recession. Get More Out of Your Marketing Budget If you allocate money to marketing in a recession, there is obviously... --- ### Laura Baker - Account Manager > Laura is an Account Manager at Napier, with over 15 years experience in copywriting and working in marketing and PR. - Published: 2022-11-29 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/our-people/laura-baker-account-manager/ Laura is an Account Manager at Napier, with over 15 years experience of working in marketing and PR. Laura is a strategic thinker who likes to plan and implement campaigns and see them develop from inception through to completion. Laura has held a number of positions working for marketing communications agencies, in in-house roles, and also built up her own successful copywriting business, before deciding to join Napier. Her experience is broad covering sectors from technology and engineering, to medical devices, hospitality and manufacturing. Back to the Napier team... --- ### Alison Blakey - PR Specialist > Alison (Ali) joined the Neesham Team (now Napier) in 2012 as a PR Specialist supporting clients’ accounts covering the electronics industry. - Published: 2022-11-29 - Modified: 2024-06-25 - URL: https://www.napierb2b.com/our-people/alison-blakey-pr-specialist/ Alison (Ali) joined the Neesham Team (now Napier) in 2012 as a PR Specialist supporting clients’ accounts covering Digital Signage, Electronics and LED Lighting. Prior to joining Napier, Ali worked at software specialist Prologic PLC, which managed business operations for the world's most exclusive lifestyle and luxury retail brands. Ali is also familiar with the technology industry. During her career, Ali has held PA/Secretarial roles supporting Directors and Managers within large and small companies including European Electrical Distributors and Vending specialists. Additionally, she has worked in the Banking Industry and held a security role in Tesco Plc. Back to the Napier team... --- ### Saffron Wall - Finance Administrator > Saffron is a Finance Administrator at Napier, and supports the team with account administration, from account work to analysis of campaigns. - Published: 2022-11-29 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/our-people/saffron-wall-finance-administrator/ Saffron is a Finance Administrator at Napier. Having previously worked in the Insurance Industry Saffron brings plenty of transferable skills, with over 12 years of project management, IT and administration experience. Saffron supports the Directors, Account Managers and Marketing specialists with account administration, varying from account work to analysis of PR and advertising campaigns. She is looking forward to developing knowledge within the B2B Technology sector. Back to the Napier team... --- ### Elaine Hodson - Account Director > Elaine joined the Napier team in 2022 following the acquisition of Neesham PR, where she worked for over 20 years. - Published: 2022-11-25 - Modified: 2025-01-28 - URL: https://www.napierb2b.com/our-people/elaine-hodson-account-director/ Elaine joined the Napier team in 2022 following the acquisition of Neesham PR, where she spent over 20 years looking after a range of clients in the electronics and AV industries. Working directly with editors and clients, she is responsible for ensuring the full programme of PR activities is completed to a consistently high standard and quality and delivering results above expectations. Establishing good relationships in these industries, Elaine successfully coordinates product launches, places technical articles and arranges press interviews and briefings both in person and virtually, and provides exemplary service from setting the direction of the program to arranging international press events. Back to the Napier team... --- ### Neesham Public Relations > Neesham is a highly respected B2B technology PR agency that joined the Napier Group in October 2022. - Published: 2022-09-22 - Modified: 2023-02-17 - URL: https://www.napierb2b.com/neesham-public-relations/ Neesham Public Relations Neesham is a highly respected B2B technology PR agency that joined the Napier Group in October 2022. Specialising in electronics and professional AV, Neesham's Account Directors and Managers combine an understanding of core technology areas with business experience allowing them to build strong, focused and productive client relationships. The Neesham team's core expertise is in: Electronics (including semiconductors and embedded systems) Professional AV (especially digital signage) The Neesham team brings extensive experience and expertise to the Napier group, having delivered proactive UK, European and global PR programs based on: Content generation Press relationship management Social media engagement View the Additional Services from Napier Peter van der Sluijs Neesham was founded by Peter van der Sluijs, who remains involved in the business. He brings over 25 years’ experience in technology press relations, covering the semiconductor and audio-visual technologies. Peter has vast experience of all aspects of PR campaign planning, development and implementation. His input extends all the way from putting in place an effective PR strategy, implementing that strategy with the right mix of events, articles, press releases and other requirements, and following through with the press to deliver results. His particular strength is adding creative ideas and inputs at every level that can really make the difference between a good and an outstanding campaign. Peter has a successful track record in the management of PR companies. Prior to setting up Neesham PR, he was a founding Director of a full service PR, advertising and creative agency. Before... --- ### Eden Shelley- Account Manager > Eden is a 2022 graduate from Staffordshire with a degree in marketing and media. She joined the team straight out of university. - Published: 2022-09-22 - Modified: 2024-06-25 - URL: https://www.napierb2b.com/our-people/eden-shelley-account-manager/ Eden is a 2022 graduate from Staffordshire with a degree in marketing and media. She joined the team straight out of university and is a person who thrives in a fast-paced environment. Eden values an open mind that benefits from constantly searching for new opportunities and will support the team with a range of activities, from reporting to media relations and advertising campaigns. She looks forward to supporting Napier’s growth as a marketing specialist and building her knowledge and expertise in the B2B technology sector. Back to the Napier team... --- ### Carol Butterworth - Finance Manager > Carol manages Napier’s finance function. Carol has over 20 years of finance experience in a wide range of sectors including manufacturing. - Published: 2022-07-20 - Modified: 2022-07-20 - URL: https://www.napierb2b.com/our-people/carol-butterworth-finance-manager/ Carol manages Napier’s finance function. Carol has over 20 years of finance experience in a wide range of sectors including manufacturing, distribution and FMCG. During this time Carol has used various accounting, MRP, ERP and CRM software systems and worked on implementation projects for accounting & ERP systems. Whilst working in the manufacturing sector, Carol has worked on several Lean Manufacturing and Continuous Improvement projects. Back to the Napier team... --- ### ROI Calculator for Your Marketing Campaigns > The Napier marketing ROI calculator will let you quickly and easily determine the return on investment for your campaign. - Published: 2022-07-08 - Modified: 2022-07-08 - URL: https://www.napierb2b.com/marketing-roi-calculator/ Marketing Return on Investment (RoI) CalculatorOne of the things our clients often want to understand is the ROI of particular campaigns. We’ve built a simple calculator that allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel. Simply select the campaign type that best reflects what you are running: advertising, email or trade show. This will present the most relevant calculation for the tactics you have chosen, and allow you to work out the return on investment, as well as other metrics such as CPC, CPL, etc. Feel free to play with the calculator below and let us know what you think. We’re planning to update the calculator with additional functionality on a regular basis. 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--- ### Amelia Durman - HR Manager & Talent Acquisition > Amelia is an experienced HR and Recruitment professional who has worked in both an agency and in house environment. - Published: 2022-05-20 - Modified: 2023-11-10 - URL: https://www.napierb2b.com/our-people/amelia-durman-talent-acquisition/ Amelia is an experienced HR and Recruitment professional who has worked in both an agency and in-house environment with a background in supporting niche sectors to find the best people. Amelia leads the HR team where she uses her skills in networking, candidate attraction and seamless management of the candidate journey to ensure Napier attracts, retains, and progresses the best talent on the market. Back to the Napier team... --- ### Napier: Global Marketing Experts > Welcome to our page, where we share a range of informative information about Napier and the different ways we can support you. - Published: 2022-03-09 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/napier-b2b-expo-2022/ Global Marketing Experts GREAT TO SEE YOU AT LA’s B2B MARKETING EXPO 2022! Welcome to Napier We are one of Europe’s leading global PR and integrated marketing agencies. As a bridge between the US, and Europe, with offices on both continents, we solve marketing challenges and increase the speed prospects travel through your sales funnel, generating opportunities more quickly. Our unique approach to campaign strategy designs-in speed to our campaigns from the outset, building integrated campaigns that focus on the important tactics, whether you need to increase awareness, generate leads or engage contacts to create opportunities. We work with some of the best partners around the world, including American marketing automation companies like HubSpot and Marketo, and innovative disruptors from the UK like Canddi and Turtl. Ask Us Anything! Whether you want to learn about Europe, understand more about Turtl or get help with marketing automation, why not ask us to see if we can help? 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Come and say hello, we are exhibiting at booth 205! Or if you want to get in touch to find out more, then don't hesitate to click the button below. Get in 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 Overview of Our Services Interested in learning more about the services we provide? Click below to access our document which shares... --- ### David Cunningham - Account Manager > David arrived at Napier with more than 20 years as a writer and PR consultant for broadcast television engineering, and manufacturing firms. - Published: 2022-02-18 - Modified: 2022-02-18 - URL: https://www.napierb2b.com/our-people/david-cunningham-account-manager/ David arrived at Napier following more than 20 years as a writer and PR consultant for broadcast television engineering, design, and manufacturing firms - as well as fibre, satellite, and IP connectivity providers - worldwide. He moved to the UK in the early 90s from Houston, Texas, where he had a career in corporate communications with a major international energy exploration, production, and engineering firm. Although not an engineer by training, David has a knack for translating sometimes complex information into palatable prose. He also has a nose for news, a direct result of the Bachelor of Science degree in journalism he proudly holds from the E. W. Scripps School of Journalism, Ohio University. Outside of the office, David is an accomplished live music photographer with three album credits (and counting) to his name. Back to the Napier team... --- ### Tristan Van den Berg - Account Manager > Tristan is an Account Manager at Napier, joining the team with over three years of experience in sales and marketing. - Published: 2022-02-18 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/tristan-van-den-berg-account-manager/ Tristan is an Account Manager at Napier, joining the team with over three years of experience in sales and marketing within the technology industry. He holds well-rounded knowledge of the European electronics trade press and is actively looking to support accounts on the PR side and other areas as well. Tristan is excited to support the Napier team in all aspects of Marketing and PR and continue to build his knowledge and skills within the B2B technology industry. Back to the Napier team... --- ### Turtl: Interactive Content Creation > Used to develop online documents, the Turtl platform offers several ways to make its content extremely interactive and engaging. - Published: 2022-02-14 - Modified: 2022-09-16 - URL: https://www.napierb2b.com/technology-marketing/turtl-interactive-content-creation/ Introduction to Turtl Founded in 2014, Turtl delivers a new way of creating and publishing digital content. Used to develop online documents, the platform offers several ways to make its content extremely interactive and engaging. From implementing simple dynamic elements like polls, videos, and CTA's, the layout of Turtl documents are extremely mobile-friendly and easy to navigate for readers. Uniquely combining psychology with interactive content creation and analytics capabilities, Turtl provides a format that gives audiences a superior online reading experience, whilst providing B2B marketers with in-depth data. Contact us to Find out More Analytics The Turtl platform offers in-depth analytics. The analytics provide data such as clicks on CTA's or views of videos (as well as time spent watching), which sections visitors are reading, and for how long they are on each page. This insight allows companies to make informed decisions of which parts of the content readers are engaging with, and what the weaker elements are. With the option to link to an existing Google Analytics account, and integrate with marketing automation platforms like Pardot, it's possible to gain insights into specific contacts and view their individual reader interactions, providing data that will guide your next campaign. With Turtl’s known reader and chapter-level analytics, you can see which topics, products or pain points discussed in your content are of most interest to prospects and equip your sales team with the insights they need to close the sale. Personalisation Turtl allows content to be personalized and published at scale... --- ### How to Look the Ultimate Professional on Zoom and Teams > This page holds resources for our webinar where we shared tips and tricks to being the ultimate professional on zoom and teams. - Published: 2022-02-07 - Modified: 2023-08-23 - URL: https://www.napierb2b.com/lookpro/ How to Look the Ultimate Professional on Zoom and TeamsThis page holds resources for our webinar where we shared tips and tricks to being the ultimate professional on zoom and teams. The webinar answered the following questions: Why good quality sound and video is vital How small background changes make a big impact Tips on how to have the optimal set up for online meetings Easy ways to make your calls look like a professional video production View Our WebinarsOn-Demand WebinarIf you missed the live webinar, you can watch it on demand. Register for the on-demand version by clicking the button below. View On-Demand WebinarLuke Westwood Luke is a Zoom setup coach, who helps clients become the ultimate professional in video meetings. Luke also designs and develops eLearning courses, and has delivered such training for companies such as KPMG. Contact Luke on LinkedInWebinar MaterialsDownload the PresentationMake your Phone a Webcam! During the webinar, Luke mentions the Irium app that allows you to use your phone as a webcam. Find Out Hot to Make your Phone a WebcamLuke's Kit List Low Budget Luke's low-budget setup comprises: Ring light Wireless ear buds Medium Budget Luke's medium-budget setup comprises: Headset Webcam Lights Tripod and mount Higher Budget Luke's higher-budget setup comprises: Light Tripod Webcam USB microphone Low Budget Components on AmazonMedium Budget Components on AmazonHigher Budget Components on Amazon --- ### Raising Awareness and Generating Leads via a Webinar Product Launch > ABB HITACHI POWER GRIDS wanted to launch a new large fleet grid integrated charging product suite via a virtual event. - Published: 2022-01-20 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/raising-awareness-and-generating-leads-via-a-webinar-product-launch/ - Categories: PR Case Study Client: HITACHI ABB POWER GRIDS Objective: Our client wanted to launch a new large fleet grid integrated charging product suite at a time when many of its target customers was considering how to shift from initial pilot phase to mass deployment. With the COVID-19 pandemic still restricting travel, it was decided that a virtual event via webinar would be created. With the aim to ideally achieve 200 registrants and a stretch goal of 300 in total, the campaign targeted public transport and commercial operators, as well as Bus OEMs to invite them to attend an online event ‘Charge More with Less’ that would educate them about the application and benefits of the Grid-eMotion™ fleet. Activities: A virtual event was created using ON24. We worked with experts at Hitachi ABB POWER GRIDS to create an integrated PR campaign to promote an event schedule that would accommodate a global audience. The invitation process was coordinated using Eloqua via a series of emails and workflows specific for each target audience group. We supported the email campaign with a series of sponsored posts on LinkedIn targeting and targeted audience groups and specific key accounts. Results: The results exceeded the client’s expectations, with 521 participants registering for the webinar, as well as 161 Hitachi ABB POWER GRIDS staff. The webinar received a total of 325 live attendees, way above the project goal, and resulted in a 62% conversion rate of registrant to attendee, which is significantly higher than average for a marketing webinar. --- ### Napier B2B Technology PR Agency 2 > Napier is a B2B Technology PR & marketing agency using deep market insight to deliver campaigns that drive our clients’ commercial success. - Published: 2021-10-31 - Modified: 2024-09-16 - URL: https://www.napierb2b.com/ Napier: The Awareness to Opportunity AgencyDelivering results for B2B technology clients in the UK, Europe and beyondYesterday's marketing doesn't work in today's rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what's important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest-growing B2B and technology companies in the world, achieve their business goals sooner. As an integrated agency, we have core services that form the DNA of our campaigns. Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increasing your prospects’ momentum through the funnel. Our knowledge of B2B technology audiences is deep and driven by data, and we offer specialist teams for content generation; media and analyst relations; paid media; digital (including ABM and marketing automation); and a graphic design studio. JTNDZGl2JTIwc3R5bGUlM0QlMjJmbG9hdCUzQSUyMHJpZ2h0JTNCJTIwbWFyZ2luLXRvcCUzQSUyMDhweCUzQiUyMiUzRSUwQSUzQ2ElMjBocmVmJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cubmFwaWVyYjJiLmNvbSUyRmFwcHJvYWNoJTJGJTIyJTIwY2xhc3MlM0QlMjJuYXBpZXJDVEFCdXR0b24lMjIlM0VXSFklMjBXRSUyMEFSRSUyMERJRkZFUkVOVCUyMCUyNmd0JTNCJTI2Z3QlM0IlM0MlMkZhJTNFJTBBJTNDJTJGZGl2JTNFPodcasts and WebinarsJTNDZGl2JTIwc3R5bGUlM0QlMjJjbGVhciUzQSUyMGJvdGglM0IlMjIlM0UlM0MlMkZkaXYlM0U=The Napier 4-Step ProcessOur ReachJTNDZGl2JTIwc3R5bGUlM0QlMjJjbGVhciUzQSUyMGJvdGglM0IlMjIlM0UlM0MlMkZkaXYlM0U=Napier covers the UK, Europe and North America. We have offices across the UK and in the San Franciso Bay Area in America. We deliver global reach through our membership of Eurocom Worldwide, a network of specialist B2B technology agency partners that spans the globe. Work for NapierJTNDZGl2JTIwc3R5bGUlM0QlMjJjbGVhciUzQSUyMGJvdGglM0IlMjIlM0UlM0MlMkZkaXYlM0U=Looking for an exciting challenge at one of the UK's leading B2B marketing agencies? If you value the same things as us: trust & openness, quality, improvement and commercial awareness, we want to hear from you. Check our current vacancies, or email us to find out if we can make a position just... --- ### Elana Bryan - Client Services Manager > Elana joined Napier in 2021 as Client Services Manager with over 5 years of experience in Marketing Management. - Published: 2021-10-04 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/elana-bryan-client-services-manager/ Elana joined Napier in 2021 with over 5 years of experience in Marketing Management, and has had the opportunity to work with and alongside some incredible brands and companies. From design for both print and digital, PR and copywriting to advertising across social media, print, online and outdoor, Elana has overseen well-known campaigns nationally and internationally within both the B2B and B2C sectors. Her experience spans across multiple accounts using marketing and creativity to deliver tangible results for all her clients. With her skills lying in campaign strategy, advertising and client relations, Elana is able to use her strong eye for detail to ensure campaigns run smoothly from start to finish and adapt the marketing methods when needed in this fast-paced, constantly evolving industry. Back to the Napier team... --- ### Natasha Websdale - Digital Marketing Specialist > Natasha is a Digital Marketing Specialist at Napier, joining the team with a speciality in website development and digital marketing. - Published: 2021-09-16 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/natasha-websdale-digital-marketing-specialist/ Natasha is a Digital Marketing Specialist at Napier. She studied Media Production at Bournemouth University, graduating in 2017 after specialising in Website Development. Since graduating she has turned her attention towards building a career in marketing, specifically digital marketing. With three years’ experience as an in-house marketing executive within the B2B sector, Natasha now looks forward to expanding her knowledge as a Digital Marketing Specialist within Napier’s digital team. Back to the Napier team... --- ### Napier's Awards > Information relating to Napier's awards and achievements across the last few years, sharing details of each achievement. - Published: 2021-09-14 - Modified: 2024-11-25 - URL: https://www.napierb2b.com/napiers-awards/ Napier's Awards Napier has been certified as a 'Great Place to Work' by Great Place To Work UK. This is a wonderful milestone for 2024 and it is fantastic to celebrate Napier’s purpose, culture, and most importantly our people. Our Managing Director, Mike Maynard, is officially an inspiring leader, named by The Inspiring Workplaces Group. Judged by an advisory council, this award reflects Mike's positive impact within the team! Napier has been named a winner of the Best of United Kingdom Small Business Awards - Marketing Agency This Best of United Kingdom Small Business Awards recognises and celebrates the success and commitment of small businesses across the country. We are thrilled that we have been nationally recognised and the award reflects the dedication, hard work, and excellence of the Napier team. Napier has won 'Most Outstanding PR Agency' Award at the Electronics Industry Awards. With winners awarded directly by votes from the industry, we were thrilled to be recognised for all our hard work and we look forward for what the next year brings. Napier has been named as a winner of 'Agency of the Year' for the PR and Marketing Excellence Awards. Run by the Business Intelligence Group, the PR and Marketing Excellence Awards recognises the best PR and marketing agencies around the world. It is wonderful for Napier to be acknowledged globally, congratulations to the whole Napier team on this fantastic achievement! Napier won PR Agency of the Year at the Instrumentation Excellence Awards 2022. Based on an... --- ### Using a Customer Case Study to Generate High Quality Content and Coverage Across Europe > Napier developed a press release and article for Vicor using a customer case study, to produce a unique story and achieve coverage. - Published: 2021-05-18 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/customer-case-study-high-quality-content-coverage/ - Categories: Awareness "This is incredible. Really amazing coverage. I am utterly blown away with how well this has been received. Massive thanks for including us in this marketing program.” Client: Vicor Europe Objective: Vicor were looking for a new source of high-value content to raise awareness of how Vicor is powering innovation. Following a previous successful customer campaign with Phasor, we set out to highlight the innovation that Vicor brings to another customer, this became Vicor’s ‘Powering Innovation’ case study series. Activities: Together we reached out to one of their customers, CCell, leaders in providing high-tech and sustainable solutions to protecting coastlines across the globe. We had a great story that we wanted to reach engineers across Europe, our aim was to maximise exposure from a single-story while achieving pan-European coverage. We set out to write one press release announcing the collaboration with Vicor and CCell on this amazing project on combating coastal erosion and enhancing marine ecosystems by restoring damaged coral reefs and growing new ones. The press release was to be closely followed by an in-depth article with more content and imagery that we would offer to key media outlets for publication. Napier managed the briefing and sourcing calls with the CCell and content writers, our unique briefing method using the four-step process ensured we asked all the right questions to produce an interesting unique story that covered every aspect of what issues CCell were solving and what role Vicor’s power modules had in the project. Step 1: Determine – The purpose of this article is to highlight how Vicor’s power modules enable CCell to build an innovative solution to coastal erosion. Step 2: Focus – We... --- ### Securing High-quality Coverage with a Digital Press Conference > Napier was tasked with securing coverage and attendance from key editors for Tektronix's digital press conference. - Published: 2021-05-18 - Modified: 2023-05-10 - URL: https://www.napierb2b.com/high-quality-coverage-digital-press-conference/ - Categories: Awareness Achieving attendance from top priority editors and quality coverage for Tektronix's digital press conference. Client: Tektronix Objective: Due to the global COVID-19 pandemic, face to face press conferences were not an option for clients who were looking to share their latest products and updates with the media. Instead, Tektronix asked for Napier’s support in attaining attendance from key editors in Europe to their digital press conference targeting key contacts across EMEA. Activities: Napier was tasked with inviting leading editors from UK, Germany, France, Russia, Italy and Israel to attend the virtual event which launched a new product. To maximise the visibility of the launch, Napier also recommended expanding the invitation list to include tier one editors from other EMEA countries. Utilizing our strong relationships with editors, Napier’s outreach included tailored emails and follow up calls; as well as proactively following up with editors’ post-event to secure coverage. Results: The digital press conference received a positive response, with 30 European editors attending the event, and an additional 10 1to1 interviews confirmed with top priority editors. The digital press conference also resulted in a steep increase in PR coverage, with the event achieving 42 pieces of coverage from influential publications across Europe. --- ### Napier’s Four-Step Process > Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns. - Published: 2021-04-13 - Modified: 2021-09-07 - URL: https://www.napierb2b.com/napiers-four-step-process-2/ Napier's Four-Step Process Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. In the DETERMINE step, we build a deep understanding of the situation to work out how to outsmart your competition. We look at the client, their markets, products, technologies and competitors, using a combination of analysis tools, research and our experience to paint a detailed picture of the situation and the opportunities for our client to grow. The FOCUS stage builds clear profiles of the audience we need to reach, the best channels to communicate with them and the messages that will resonate with their particular situation. We then DELIVER the work using the best tactics to achieve the campaign goals. Finally, we are continually measuring the campaign performance to ENHANCE it, making adjustments when optimisations come to light, rather than waiting for the end of the campaign to measure and report. Our 4-step approach ensures we generate the best possible campaign to move your prospects from awareness to opportunity quickly and effectively. We are proud of our ability to enhancing our clients’ marketing efforts using the 4-step approach. It means we deliver campaigns that excite, engage and enthral. Whether it’s a local event or a pan-European campaign, our proven expertise ensures our efforts focus on getting the right results for our clients. Learn more about the Napier 4-Step Process in our blog posts: Our 4-Step Process... --- ### Chris Corfield - Director > Chris joined Napier following a successful marcomms career in-house at Control Techniques, the British-based global drives brand. - Published: 2021-04-08 - Modified: 2024-12-23 - URL: https://www.napierb2b.com/our-people/chris-corfield-director/ Chris joined Napier following a successful marcomms career in-house at Control Techniques, the British-based global drives brand. There, he had a senior role in the team which executed a comprehensive corporate rebranding project, and led a team that oversaw PR, video production, exhibitions, customer experience and content creation across multiple regions. As a qualified and experienced journalist, marketer, PR practitioner and copywriter, he understands how to get to the centre of a story and loves nothing more than taking complex, technical subjects and framing them for a wider audience. Chris brings energy, positivity and considerable experience of marketing within the drives and industrial automation market. He also isn’t above the occasional dad joke. Back to the Napier team... --- ### How the Marketing Automation Software Advisor Works > Napier's marketing automation software advisor helps you identify the platform that is right for you. Find out how it works. - Published: 2021-03-30 - Modified: 2021-08-20 - URL: https://www.napierb2b.com/resources/marketing-automation-software-selector/how-the-marketing-automation-software-advisor-works/ How the Marketing Automation Software Advisor Works The Napier marketing automation software advisor asks questions about your database and target customers to understand which of the many different marketing automation platforms would be most suitable for you. It's intended as an initial guide, rather than providing an absolute solution for your campaign: everyone's situation is different so it's always worth talking with Napier to find out if anything might change our initial recommendations. The system uses rule-based AI logic to identify a marketing automation system that meets your needs and best fits your database size and other requirements. The tool considers things such as the importance of ease-of-use to determine which of the different products on the market today would best fit your needs. The marketing automation software advisor won't always have a solution, and if it's not sure it will tell you. Currently the following tactics are addressed by the marketing automation advisor: Marketo Marketo is owned by Adobe, and is a scalable and powerful marketing automation system. Although the user interface can be quite intimidating and difficult to use, it is able to cope with extremely large databases and offers powerful content personalisation capabilities. The platform supports omnichannel communications with support for mobile messaging and social media. Salesforce Marketing Cloud (Pardot) Pardot is an interesting solution, IF you are a Salesforce customer. We understand that now you cannot buy Pardot as a stand-alone product. The integration with Salesforce is a benefit, and there are a number of interesting... --- ### Marketing Automation Software Advisor > Napier's marketing automation software advisor will help you find the platform that best meets your requirements. - Published: 2021-03-18 - Modified: 2023-08-18 - URL: https://www.napierb2b.com/resources/marketing-automation-software-selector/ What is the Best Marketing Automation Platform for Me? Complete the form to find out which marketing automation platforms would best suit your needs. How does the Marketing Automation Software Advisor Work? 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Our Recommendations 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Marketo Marketo is owned by Adobe, and is a scalable and powerful marketing automation system. Although the user interface can be quite intimidating and difficult to use, it is able to cope with extremely large databases and offers powerful content personalisation capabilities. The platform supports omnichannel communications with support for mobile messaging and social media. Salesforce Marketing Cloud (Pardot) Pardot is an interesting solution, IF you are a Salesforce customer. We understand that now you cannot buy Pardot as a stand-alone product. The integration with Salesforce is a benefit, and there are a number of interesting features including custom redirects and completion actions, but overall we find the system to be limited and a bit outdated. HubSpot Hubspot offers a wide range of features well beyond marketing automation, with a build-in CRM as well as customer service capabilities. The tool also offers other features, such as SEO capabilities. Although free tiers are available, the pricing can increase rapidly as you move to the paid tiers to get the features you need. HubSpot deserves its reputation for being easy-to-use and offers very powerful reporting. Note that some features such as website customisation are only available if you build your website using the HubSpot CMS. SharpSpring SharpSpring has a reputation for putting functionality over looks and... --- ### How the ABM Advisor Works > Napier's ABM Advisor will help you determine the best tactics for your ABM campaign based upon the target audience. - Published: 2021-03-15 - Modified: 2021-04-02 - URL: https://www.napierb2b.com/resources/abm-advisor/how-the-abm-advisor-works/ How the ABM Advisor Works The Napier ABM advisor asks questions about your target customers to determine the best approaches for your ABM campaign. It's intended as an initial guide, rather than providing an absolute solution for your campaign: everyone's situation is different so it's always worth talking with Napier to find out if anything might change our initial recommendations. The system uses a set AI logic that looks at things such as how many companies you want to target, whether you have contact data and how many decision-makers are at each company. If you've already got lots of data, then the system will recommend using that, whereas if you don't have any contacts and are not sure about the best target job roles then you'll be told to use programmatic advertising to get maximum advertising impressions reaching a wide range of people in the client. The ABM advisor won't always have a solution. If the system doesn't think there are suitable ABM tactics, it will tell you. Currently the following tactics are addressed by the ABM advisor: LinkedIn LinkedIn is one of the most popular platforms for ABM as you can target people by work-related demographics. This means if you have a clear list of companies you want to targets and the job roles of the decision-makers in the companies then you can serve adverts just to that audience. Although LinkedIn ads can be expensive, they are ideal if you know exactly who you want to target but don't... --- ### ABM Advisor > Napier's ABM Advisor tool will determine the tactics most likely to be successful based on your target audience and campaign objectives. - Published: 2021-03-09 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/resources/abm-advisor/ What are the Best ABM Tactics? Respond to the following questions to find out the best ABM tactics for your situation. To learn more, click here to find out how the Napier ABM Advisor works. 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Our Recommendations 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This isn't a Good ABM Campaign From what you have told us, you don't have a very clear view of either the companies or the people you are targeting with this campaign. You're also not targeting a very large market. We would recommend booking a session with Napier so that you can define your targets more clearly before starting the ABM campaign. Email us to find out how best to target these accounts Postal Mailings Yes, postal mailings still work, particularly if you have a clearly defined audience that isn't too large. Talk to us about how to develop creative postal campaigns that will grab the attention of your audience more effectively than electronic communications. Website Customization Although website customisation can be used for many different campaigns, we find it particularly effective if you have a small target audience. Try creating landing pages that are designed specifically for certain companies, and consider using the visitors' IP addresses to route the most important companies to dedicated pages. CRM Retargeting CRM retargeting allows adverts to be shown based upon peoples' email addresses. As you have a significant number of email addresses for your target accounts already, CRM retargeting is likely to be an effective tactic as it will generate targeted advert impressions and... --- ### Napier's Four-Step Process - Published: 2021-02-22 - Modified: 2021-02-22 - URL: https://www.napierb2b.com/napiers-four-step-process/ This content is password protected. To view it please enter your password below: Password: --- ### Developing Technical Content for Launch of New Quality Inspection Robot > ABB asked Napier for support in developing high-quality collateral to help launch a new quality inspection robot. - Published: 2021-02-16 - Modified: 2025-04-15 - URL: https://www.napierb2b.com/developing-technical-content-launch-of-robot/ - Categories: ABB case studies, Awareness Developing high-quality technical content to promote new product Client: ABB Robotics Objective: The client was looking for help to promote their new 3D quality inspection and control robot. The robot had initially been developed from a system originally used for checking the quality of components in automotive manufacturing applications and the client wanted to launch it to a wider market including heavy construction machinery, aerospace and textiles and footwear manufacture. They were also looking to launch the product’s brand name. To support this activity, the client asked Napier for support in developing new collateral to help explain what the robot is, how it works and the benefits it offers over existing quality control methods. Activities: Working with the client, we helped to develop the key messaging for the product, including its ability to perform 10 times faster than the Coordinate Measurement Machines (CMM) used by most automotive companies and to enable 100% of manufactured parts to be checked rather than just representative samples from each batch. Using this messaging, we developed several pieces of collateral to showcase the benefits of the robot including: Product news release Brochure Datasheet Interactive ebook Activities also included distributing the product news release to the trade press, and via social media channels. Results: The client was extremely pleased with the end results which exceeded expectations and resulted in fantastic feedback specifically on the e-book which received the following response “WOW... this is AMAZING, MAGNIFICIENT, INCREDIBLE. Congrats to you and your team. ” The collateral was also used to populate the product landing page... --- ### Developing High Value Content to Secure Coverage > Napier developed a PR programme to achieve maximum exposure from one case study, resulting in coverage in every key region. - Published: 2021-01-06 - Modified: 2021-01-06 - URL: https://www.napierb2b.com/developing-high-value-content-to-secure-coverage/ - Categories: Awareness Achieving maximum exposure from one case study, resulting in coverage in every key region. Client: Vicor Europe Objective: Vicor Europe reached out to Napier with the suggestion of producing content around one of their recent customers specialising in Antenna technology. Producing new content is never an easy task, and so we set out with the objective of achieving maximum exposure from one case study. The campaign objectives were to: Maximise coverage of one case study Achieve coverage across all key regions Activities: We set out to write one press release covering the collaboration between Vicor and Phasor, followed by an in-depth case study article that would later be placed with media outlets in key regions. Napier was responsible for hosting the initial sourcing calls with Vicor’s customer, developing the content briefs, and working with an experienced writer to produce the press release and article. The brief was produced using our four-step process, providing us with the structure to deliver great content: Step 1: Determine – The purpose of this article is to highlight why and how Phasor was attracted to using Vicor’s technology for their Antennas and how a factorised power architecture enables Phasor to produce revolutionise connectivity on the move. Step 2: Focus – In this step, we focussed on who the target audience is for this piece of content and how we could make this piece of content more tailored to their needs/challenges as a power design engineer. Step 3: Deliver – Executing and refining high-quality work that meets its purpose and resonates with the target audience. Step 4: Enhance – We... --- ### Debbie Armitage - PA/Office Manager > Debbie helps support Account Directors with financial admin, looking and assisting in ensuring monthly processes run smoothly. - Published: 2020-12-16 - Modified: 2020-12-16 - URL: https://www.napierb2b.com/our-people/debbie-armitage-pa-office-manager/ Debbie joined Armitage Communications (now Napier) in 1990 as a part-time clerical assistant, when the company had only two employees and progressed to Company Secretary/Financial Director by the time the company was bought by Napier. Today Debbie’s role is to help support Account Directors with financial admin, looking after back off systems and assisting in ensuring the monthly processes run smoothly. In her spare time Debbie likes to keep fit, combining yoga, Pilates, cross-country cycling and the gym with chasing after her 5 grandchildren! --- ### Nesbert Musuwo - Account Manager > Nesbert joins the team with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing. - Published: 2020-12-16 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/nesbert-musuwo-account-manager/ Nesbert is an Account Manager and comes with marketing managerial experience dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s. Nesbert joins the team with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing. Nesbert has been responsible for growing social media platforms to an incredible level with phenomenal following and engagement, e-mail marketing campaigns, events management, website content writing and more. Originally from Zimbabwe, Nesbert speaks two fluent languages, is full of passion, energy, ideas, and a keen eye for detail. Back to the Napier team... --- ### Claire Shore – Account Executive > With over 20 years’ experience in the industrial PR and marketing sector, Claire has forged strong relationship bonds with key editors. - Published: 2020-12-16 - Modified: 2021-03-02 - URL: https://www.napierb2b.com/our-people/claire-shore-account-executive/ With more than 20 years’ experience working in the industrial PR and marketing sector, Claire has forged strong relationship bonds with Editors and publishers across numerous Industrial and technology publishing houses. Her knowledge of the industry, and the relationships that she has built over the years, have enabled her to secure valuable editorial space in some of the most highly regarded titles in the industrial world. With experience in negotiating competitive advertising packages, encompassing online, print and social channel mix, she has a unique insight into how the two sides of publishing work together, and as a result she is highly regarded by both Editors and Publishers alike, ensuring the best value for her clients at all times. Back to the Napier team... --- ### Dawn White - Senior Account Manager > Dawn White is a Senior Account Manager who has spent her career helping technology companies grow their business. - Published: 2020-12-16 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/dawn-white-senior-account-manager/ Dawn White is a Senior Account Manager who has spent her career helping technology companies grow their business. She has spent more than 15 years at Peter Bush Communications (now Napier), where she works with a range of clients in the electronics industry, including HARTING and Allegro MicroSystems. Dawn’s client experience also includes several high-profile test companies. Dawn has outstanding editorial relationships, generating coverage that helps clients achieve their marketing and sales goals. She is also an experienced advertising planner with in-depth knowledge of print and online titles. Back to the Napier team... --- ### Ross Edmonds – Senior Graphic Designer > Ross is an experienced creative who loves to design and make his work stand out. He is passionate and imaginative about every detail. - Published: 2020-12-16 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/ross-edmonds-senior-graphic-designer/ Ross is an experienced creative who loves to design and make his work stand out. He is passionate and imaginative about the detail that he feels every design deserves. Ross began his career as a designer working for a printing company in their studio department, allowing Ross to learn how the process was completed beyond the design stage. This understanding allowed him to visualise how the best designs work before printing production begins. He has worked on a diverse range of creative publications from adverts, brochures, whitepapers, exhibition graphics, online graphics and infographics, and more has been focussing on online content, creating brilliant video/animated snippets to use and tease on social channels. These teasers lead to an interactive document that provides a beautiful and simple online reading experience. With over 14 years of design experience and a degree in graphic design, Ross has worked with some fantastic brands: ABB, Airbus, Nokia, and NTT to name a few. Back to the Napier team... --- ### Tom Walker - Design Manager > Tom is an experienced designer having worked for Armitage (now Napier) for over 20 years, and supervises our in-house design team. - Published: 2020-12-16 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/tom-walker-design-manager/ Tom is an experienced designer having worked for Armitage (now Napier) for over 20 years. After gaining his diploma in graphic design, he worked for various design agencies and print companies before setting up his own business and then joining our firm full-time. He has worked on a variety of projects for clients producing content from brochures to advertising, exhibition graphics and newsletters. His understanding of digital design means he has also developed several e-books, web banners and interactive infographics for our clients. As Design Manager, Tom supervises our in-house design team, and his experience and understanding of what is needed means he has the ability to take a brief and turn that into something creative and visually exciting, be it through print or online, whilst remaining on budget and on time. Back to the Napier team... --- ### Helen Greenhead - Head of Digital > Helen has been with Armitage (now Napier) for 25 years. She started out her career in marketing, building and managing databases. - Published: 2020-12-16 - Modified: 2023-01-20 - URL: https://www.napierb2b.com/our-people/helen-greenhead-head-of-digital/ Helen has been with Armitage (now Napier) for 25 years. She started out her career in marketing, building and managing databases, in accordance with the Audit Bureau of Circulations, on behalf of clients. Over the years and with the introduction of the internet, it became clear that better use of data in the digital world was on the horizon. Helen’s love of data led her to gain knowledge of several marketing automation platforms including Eloqua, Pardot and SharpSpring, achieving a B2B masters in Eloqua back in 2015. Helen is part of our digital team looking after the day to day running and building of several of our clients’ social media accounts, Google ads and analytics and maintenance of websites. Back to the Napier team... --- ### Kevin Tasker - Senior Content Developer > Kevin has produced a wide variety of content, including magazines and brochures, whitepapers, features, blogs, and video scripts for clients. - Published: 2020-12-16 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/kevin-tasker-senior-content-developer/ With a B. ENG in Manufacturing Systems as well as qualifications in electrical and electronic engineering, Kevin initially worked in electrical component design and circuit development for display systems. After moving into media relations by joining Armitage Communications (now Napier), he has produced a wide variety of content, including magazines and brochures, whitepapers, features, blogs, web copy and video scripts for clients including ABB, Nokia, Airbus and UK government departments. Back to the Napier team... --- ### Ian Jarrett - Director > Ian is a strategic thinking B2B marketing specialist with a wealth of experience in the definition and delivery of marketing plans. - Published: 2020-12-16 - Modified: 2022-05-31 - URL: https://www.napierb2b.com/our-people/ian-jarrett-director/ Ian is a strategic thinking B2B marketing specialist with a wealth of experience in the definition and delivery of marketing plans that connect and engage at all levels. Ian has worked for and alongside B2B blue chip and small/ medium enterprises both in-house and agency side and has significant experience in both digital and traditional marketing campaigns. A qualified engineer with a vast commercial/ marketing background, Ian is able to get under the skin of the customer to define multi-channel targeted campaigns that enhance brands and deliver measurable results. In his spare time, Ian is an avid football fan and spends far too much time thinking about trains. Back to the Napier team... --- ### Phil Gibson - Head of Content Development > Phil looks after some of Napier’s largest accounts, delivering high quality content and strategy while handling day-to-day logistics. - Published: 2020-12-16 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/phil-gibson-head-of-content-development/ Phil joined Armitage Communications (now Napier) in 2015, working his way up in a short space of time from Junior Account Executive to Account Manager to Head of Content Development. Now Phil looks after some of Napier’s largest accounts, delivering high quality content and strategy while handling day-to-day logistics for some of the world’s leading technology companies. Back to the Napier team... --- ### Edward Neale - Associate Director > Ed's experience encompasses creating and managing complete marketing communications campaigns supported by a wide range of content. - Published: 2020-12-16 - Modified: 2024-10-30 - URL: https://www.napierb2b.com/ed-neale-associate-director/ Having originally studied to be a lawyer, Ed made the transition from journalism into the world of industrial and technology marketing communications over 20 years ago and has stayed in it ever since. A passionate lover of stories and supporter of the valuable role that engineering plays in all aspects of our lives, he brings the ability to be able to put complex technical concepts and topics into context, enabling them to be understood by a wide audience, from experts to novices. Ed's experience encompasses creating and managing complete marketing communications campaigns supported by a wide range of content, from written materials through to interactive online tools, including our new BoothCloud platform. Back to the Napier team... --- ### Webinars > Welcome to Napier's Media page, which provides the latest guidance and insight into key marketing trends via our webinars and podcasts. - Published: 2020-10-29 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/webinars/ Welcome to Napier's webinar page, which provides the latest guidance and insight into key marketing trends. From Marketing Automation, ABM, to even Artificial Intelligence, we cover integral and relevant topics with the aim to help you be successful in B2B marketing. We are continually adding new content, so be sure to check back regularly. Check them out below: AI and Marketing Tools Digital Marketing PR and Media Relations Marketing Strategy and Planning Marketing Tactics AI and Marketing Tools Digital Marketing PR and Media Relations Marketing Strategy and Planning Marketing Tactics --- ### Generating Leads and Increasing Awareness With a Webinar > Vicor made the strategtic decision to promote the PCB Layout webinar to increase awareness and generate leads. - Published: 2020-09-14 - Modified: 2020-12-04 - URL: https://www.napierb2b.com/generating-leads-and-increasing-awareness-with-a-webinar/ - Categories: Lead Generation Using a webinar to generate leads and increase awareness amongst design engineers in Europe CLIENT: Vicor OBJECTIVE: In light of COVID-19, with the majority of businesses working remotely and events being cancelled for the foreseeable future, Vicor Europe made the strategtic decision to reinvest their seminar budget into webinar activities. This reallocation of the budget will provide engineers with the resources they need to grow their knowledge from the comfort of their own home. This campaign was to promote the PCB Layout webinar to both known and new contacts. The goal of this webinar was to: Maintain communication between Vicor and customers during unprecedented times Provide educational content to Design Engineers in Europe Achieve a total of 300 webinar registrants Generate new leads for nurturing in the Vicor CRM ACTIVITIES: To maximise the reach of this campaign we set out to use a range of promotion channels, this would ensure that we have effectively reached the Design Engineer network in Europe. Emails to Vicor’s database were distributed in the lead up to the webinar to promote the event to existing contacts and provide them with new educational content. We ran a series of four emails that focused on different aspects of the webinar including ‘about the presenter’ and an email to share the link of where people can access the rebroadcasted webinar in case they were unable to attend the webinar on the day. A series of third party emails with Vicor’s core publications including Electronic Specifier and Power Electronics Europe ran for several weeks ahead of the webinar; and digital advertising including online... --- ### Raising Brand Awareness With Thought Leadership Content > Farnell wanted to build its reputation as a leading supplier of embedded products, and asked Napier for ideas. - Published: 2020-09-14 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/farnell-brand-awareness-content/ - Categories: Awareness Creating thought-leadership content to position Farnell as a leading supplier. Client: Farnell Objectives: Farnell wanted to build its reputation as a leading supplier of embedded products, and asked Napier for ideas. We suggested interviewing leading figures within the microcontroller vendors to generate insight and predictions about the embedded market that could be distributed at embedded world as a book. Activities: Napier researched the key topics in the embedded industry to create a set of thought-provoking questions, covering topics such as tools, predictions for the future of the embedded market and security. Napier secured interviews with 7 of the most influential experts at Farnell’s top embedded semiconductor suppliers. The pre-defined questions enabled us to create themes that ran throughout the ‘The Embedded Interviews 2018’ book, which we designed, typeset and reviewed with the interview subjects to ensure that the project further strengthened relationships with Farnell’s suppliers. The book was printed for the event and proved very popular with the engineers at the show. Napier also generated an eBook version that enabled the content to be used for lead generation. We also realised that the content could be used as articles, and we generated five separate articles, covering the key themes of the interviews, that have been placed widely in key electronics publications. Results: In addition to creating some compelling content for the show, we extended the project into a multichannel campaign that improved Farnell’s PR and marketing from awareness to lead generation. The campaign also provided the opportunity for Farnell to strengthen its relationships with seven of the most important suppliers... --- ### Technology Trends Blog > Our blog about trends and news in B2B technology to help marketing professionals working in a wide range of industries. - Published: 2020-09-04 - Modified: 2020-09-11 - URL: https://www.napierb2b.com/technology-trends-blog/ Technology Trends BlogOur blog about trends and news in B2B technology to help marketing professionals working in a wide range of industries. --- ### Industrial Engineering Media News > Our blog about the changes in the European industrial automation and technology market, carrying the views and opinions of the Napier team. - Published: 2020-09-04 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/industrial-engineering-media-news/ Industrial Engineering Media NewsOur blog about the changes in the European industrial automation and technology market, carrying the views and opinions of the Napier team. Alternatively sign up for our monthly email newsletter that features the stories about the industrial automation media and our other blogs. --- ### Who is Peter Bush? > Peter was the managing editor of a group of journals published by the Institution of Electrical Engineer and acquired PBC in 1992. - Published: 2020-08-28 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/who-is-peter-bush/ The story begins in the early 1970s, when Peter was the managing editor of a group of journals published by the Institution of Electrical Engineers. He went on to develop a technical PR division within a fledgling advertising agency in Saffron Walden run by a flamboyant character called Evan Steadman. Within three years ‘Bush Steadman’ had become one of the leading specialists in the electronics PR sector, working for major multi-nationals eg Gould, RCA and Tektronix as well as entrepreneurial start-ups from the booming high-tech community centred around nearby Cambridge. In 1989, media tycoon Robert Maxwell bought the business. Following the collapse of Maxwell’s empire, Steadman exhibitions were taken over by Reed Exhibitions. In 1992, Peter Bush acquired the PR and Marketing business and the business became Peter Bush Communications. Peter is now retired but continues to write press releases and technical articles and occasionally attends client meetings (especially those involving long lunches). --- ### About Peter Bush Communications > Peter Bush, a successful and experienced journalist, acquired a PR and Marketing Agency and renamed the business Peter Bush Communications. - Published: 2020-08-28 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/about-peter-bush-communications/ In 1992, Peter Bush, a successful and experienced journalist and marketer, acquired a PR and Marketing Agency and renamed the business Peter Bush Communications. (Find out more about Peter here) Peter Bush Communications was a high-tech B2B PR and Marketing agency, delivering services to the engineering and technology industry. Key sectors included automation, electronics, test and measurement and factory automation. In 2015, the business was acquired by Napier and as a result, extended its client base and service capabilities, including its digital marketing offering, becoming a marketing automation partner with Hubspot. In 2019, the decision was made to merge Peter Bush Communications with Armitage; forming one specialist high-tech PR and Marketing agency with a key focus on the industrial automation industry, combining a team of journalists, electronic and mechanical engineers, and experienced marketing professionals, with a vast amount of market insight and knowledge to drive our client’s commercial success. On 1st September 2020, the Armitage brand was dissolved, and Armitage was absorbed into the Napier brand. --- ### About Armitage Communications > Armitage Communications was a specialist high-tech PR and Marketing agency working within the electrical and industrial automation sectors. - Published: 2020-08-28 - Modified: 2020-12-04 - URL: https://www.napierb2b.com/about-armitage-communications/ Armitage Communications was a specialist high-tech PR and Marketing agency supplying PR/marketing services to FTSE250 and Blue Chip companies in B2B sectors, including engineering, telecommunications, utilities, and construction. With over 25 years of experience, the Armitage team offered a blend of marketing communication tools to deliver exceptional results for clients. Founded by David Armitage, the agency was one of the leading industrial engineering content generation and PR agencies in Europe. In January 2019, Armitage Communications was acquired by Napier, forming a team of experienced individuals whose deep understanding and expertise allowed them to deliver technical market insight across the B2B technology industry and achieve the right results for our clients. The decision was also made to merge Armitage with sister agency Peter Bush Communications; forming one specialist high-tech PR and Marketing agency with a key focus on the industrial automation industry Once part of Napier, the Armitage team continued to deliver the same outstanding content to engage and persuade technical audiences while working more closely with the content distribution experts on the Napier team. On 1st September 2020, recognising that most clients were referring to us as Napier, and to make it even easier for clients to access the talent across the whole company, the Armitage team began working fully under the Napier brand. The Armitage heritage of world-class content generation, however, remains alive and strong within a larger and more capable organisation. --- ### Napier's Cloud Booth for Virtual Trade Shows > A flexible virtual trade show booth platform designed for B2B technology companies to deliver great interactive expereinces. - Published: 2020-08-13 - Modified: 2021-08-20 - URL: https://www.napierb2b.com/technology-marketing/virtual-trade-shows/ The Napier BoothCloud platformVirtual trade show platformBoothCloud is a virtual trade show platform designed specifically for the B2B technology industry. Napier has created BoothCloud specifically to enable rapid deployment of virtual trade show stands for technology companies. Travel restrictions due to COVID-19 mean it is the ideal time to consider deploying a virtual trade show booth. Unlike publishers' and event organisers' virtual shows, BoothCloud is owned by you, providing a reusable booth that can deliver the features you want with a low development cost and cost of ownership. Check out some of the features below. Find Out MoreContent and layout you wantUnlike normal trade shows we deliver a booth specifically designed for you. Make use of our standard booth/stand elements, or create a unique 3D design that reflects your brand. You own the booth so can update and reuse it for multiple events, maximising your return on investment. Engage your visitorsOur development team uses the latest web technology to deliver an engaging experience. BoothCloud supports: • Lead gen forms • Videos • Webinars ... and much more! Open Source - Host AnywhereBuilt on open source software, BoothCloud means you have control over hosting. Choose to let us have the headaches of keeping your booth live, or take complete ownership and host it on your servers. The choice is yours! No content restrictionsUnlike other virtual trade shows, which require you to select a standard format, with BoothCloud you get what you want and pay only for what you need. Hotspots on... --- ### Our Global Network > Napier is a member of Eurocom Worldwide, the global agency PR network for B2B and technology that service over 1000 client enterprises. - Published: 2020-07-14 - Modified: 2025-04-11 - URL: https://www.napierb2b.com/contact-napier/our-global-network/ Napier is a member of Eurocom Worldwide, the global PR network for B2B and technology. The network includes 30 agencies with 50 offices spread over 100 countries on five continents. In total the network employs 800 people and services over 1,200 clients. Eurocom Worldwide members excel in developing integrated communications campaigns that involve your company with key audiences and influencers in your local markets and incorporate cultural and language differences. Eurocom Worldwide gives us access to the best B2B and technology expertise across the globe. Our Global Network Western Europe Spain: Both People & Comms has offices in Madrid and Barcelona, and serves a number of B2B markets including technology, pharma, automotive and financial services. The agency was founded in 2000. Denmark, Sweden and Norway: Cloudberry is a Sweden-based strategic PR and marketing communications agency, established in 2000. Benelux: EMG has built its business on developing integrated marketing communications programmes for international organisations, and has offices in The Netherlands, Shanghai, Beijing and Singapore. France: Founded in 1989 in Paris, HL. COM is a full service communications agency combining product and corporate communications as well as marketing and coaching services. HL. COM is specializing on the sectors IT & High-Tech, professional services and consumer goods. Finland: Idea Group is a Finnish communications, PR and event management agency, a company that combines strong strategic understanding of communications with comprehensive event planning and event management services. Italy: Founded in Milan in 2001, Lbdi develops communication, marketing and training plans, both on domestic and international... --- ### Natasha Le Marquand - Account Manager > Natasha is an Account Manager at Napier, with previous experience working for a leading B2B lighting manufacturer. - Published: 2020-05-12 - Modified: 2025-01-28 - URL: https://www.napierb2b.com/our-people/natasha-le-marquand-account-manager/ Natasha is an Account Manager at Napier, with previous experience working for a leading B2B lighting manufacturer as their in house marketing executive. She has worked on a variety of campaigns focused on communicating technical detail using a broad range of channels. Having spent years focused on campaigns within the electrical industry she is keen to develop her skills agency side and work on a variety of projects for Napier’s clients. Back to the Napier team... --- ### Strategies for Marketing in the COVID-19 Crisis > In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies - Published: 2020-04-27 - Modified: 2023-12-08 - URL: https://www.napierb2b.com/covid/ Strategies for Marketing in the COVID-19 Crisis Click here to register for an on-demand version of our Strategies for Marketing in the COVID-19 Crisis. Our webinar covers: The different strategies you can apply in the current crisis How best to re-allocate existing budget What other companies are doing The five things you should do now to protect your brand Strategies for Marketing in the COVID-19 Crisis Webinar from NapierPR News: electronica 2020 switches to virtual formatThe organisers of electronica 2020 have decided to switch the show a virtual format, cancelling the face-to-face event. This is disappointing, but not unexpected news, and shows the impact that COVID-19 is having on marketing. See our electronica 2020 blog post for more information. A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating the likely impact COVID-19 would have on budgets, as well as the changes in tactics that would need to be adopted in order to adapt to the crisis. Our study highlights the budget decisions B2B marketers are making for the second half of 2020 and provides insight into: How B2B marketing budgets are being affected Key changes in the allocation of budget The move to focus on online activities To download your copy of our report, please click here. Useful Resources boardofinnovation. com/low-touch-economy https://searchengineland. com/8-takeaways-b2b-advertisers-in-time-of-covid-19-332142 https://www. slideshare. net/HarryGuild/covid19-and-marketing-a-briefing-to-marketing-leaders https://www. wordstream. com/blog/ws/2020/03/18/covid-19-google-ads-data https://www. napierb2b. com/technology-marketing/virtual-trade-shows/ Related Blog Posts --- ### Create Your Marketing Automation Naming Convention > Free online tool let you Create Your Marketing Automation Naming Convention to make sure your marketing automation system is organized. - Published: 2020-03-19 - Modified: 2021-02-04 - URL: https://www.napierb2b.com/create-your-marketing-automation-naming-convention/ When setting up your marketing automation platform, it's important to decide on an internal naming convention that the entire team will use. This is one of the easiest ways to ensure that your marketing automation system is organized. Not only will this make your life easier as your system becomes more complex with further elements, but it will also provide you with concise reports, to clearly identify which asset is performing the best. Our tool provides a clear layout of what your naming convention could consist of. All you need to do is fill in the relevant data and our tool will do the rest! Try it out below and let us know if it helped you by getting in touch. --- ### Marketing Challenges Solved > Solve your marketing challenges with a B2B technology agency that understands how to create and distribute content, reaching the most important audiences. - Published: 2020-01-03 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/marketing-challenges-solved/ Marketing Challenges We SolveContent DevelopmentDeveloping content is one of the biggest challenges for B2B technology organisations today. Typically the subject matter experts are also responsible for product development, selling to clients or even take on both these roles. This leaves little time for them to create content. Our role as an agency is to make content creation a smooth, painless process that requires a minimum of client input. Typical challenges when creating content are: Getting subject matter experts to write technical content such as white papers Our team of in-house and freelance writers bring vast experience and knowledge, allowing them to quickly understand your technologies, products and markets, producing high-value, in-depth technical writing such as white paper and application notes that help your customers choose your products Needing the expertise to leverage video, motion graphics and other new media Digital media is great for explaining products and concepts, but requires highly-skilled creatives to deliver the work. Our team includes animators, video editors, front-end developers and back-end coders, who will ensure you take advantage of the latest digital technology in your marketing. Finding time to manage blogging or social media Social media is increasingly important in the B2B technology space, but requires considerable time and expertise to manage. Our team writes blogs and creates sharable social content for a wide range of B2B tech companies, using industry-leading tools. Content DistributionCreating the content is only half the battle: it won't drive the business unless you deliver it to you prospects. Our expertise... --- ### Sales Enablement > Sales enablement services from an agency that understands B2B technology. Lead scoring and nurturing; training and sales tool development. - Published: 2020-01-03 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/technology-marketing/sales-enablement/ Sales Enablement Sales enablement empowers your salespeople to perform at their best. Sales teams struggle to close deals without the right tools and information, and integrating marketing and sales is critical to maximise the conversion of leads to customers. We work with leading B2B technology companies, delivering sales enablement programmes that empower their sales organisations to deliver the revenue growth that the business requires. Making Sales People More Effective and Successful With in-house experts and a large roster of outstanding writers and creatives, Napier creates content that educates, engages and motivates your sales teams. Using a wide range of media, from written content to presentations, webinars and videos, we help you generate high-quality sales training materials that ensure your sales people are highly efficient and effective. Arming sales teams with the right tools and training materials for maximum effect, our training improves the quality of your sales organisations, delivering outstanding RoI. Lead Scoring, Management and Nurturing Our expertise in marketing automation will help you build your business relationships and your bottom line. Working with the leading marketing technology platforms such as Marketo, HubSpot, Pardot, SharpSpring and Salesforce, we help sales teams identify and nurture the best leads to maximise conversions. Our understanding of technical B2B sales cycles means we provide the right information at the right time to move contacts through the marketing and sales funnels, maximising campaign RoI. “In the middle of every difficulty lies opportunity. " - Albert Einstein Portfolio of Sales Enablement Services Our experience of delivering... --- ### Account Manager - Job Description > Napier are looking for an account manager to join the team. Read our job description and find out if Napier is the right fit for you. - Published: 2019-12-18 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/account-manager-job-description/ PR and Marketing Account Manager Job Description The Company Napier is a well-known, highly respected high-tech PR and marketing agency in Europe. As a successful team with a track record of building brand awareness and accelerating sales for our clients, we are now seeking senior PR and marketing account managers who are looking for their next adventure in the beautiful city of Chichester, just over an hour south of London. This is a chance to gain valuable work experience while making a difference as part of a supportive and energetic European team located near the English South Downs and within easy reach to the rest of Europe. Napier provides innovative and effective campaigns for B2B technology clients from industries including electronics, software, information technology and green energy. View our full client portfolio here. Following some exciting client wins, we are looking for a new colleague to join our team! The successful candidate will be a talented, ambitious person, who is commercially focused and responsive to a constantly evolving remit. If you’re looking for a role where you can showcase your PR skills and positive attitude to produce high quality work for your clients, Napier is the perfect environment to hone those skills and develop your career to the next stage. Is this you? Please read on... . As part of the Napier team, which partners with and supports the needs of a broad range of B2B technology-focused clients, you’ll take the lead in driving the success of client campaigns. Working... --- ### Callie Bingley - Account Director > Callie is an Account Director at Napier and comes from a background in public relations, having previously worked across multiple B2B accounts. - Published: 2019-12-10 - Modified: 2024-06-25 - URL: https://www.napierb2b.com/our-people/callie-bingley-account-director/ Callie is an Account Director at Napier and comes from a background in public relations, having previously worked across multiple B2B and B2C accounts in a London-based agency. She has a keen eye for rogue apostrophes and brings creativity to everyday tasks. She is keen to apply her skills and expertise in media relations, PR and marketing to the B2B Information & Technology sectors and build on them in her role at Napier. Back to the Napier team... --- ### Senior PR and Marketing Account Manager (Europe)- Job Description > Napier are hiring for a Senior Account Manager. Check out the full job description and see if this is this is the right role for you. - Published: 2019-12-04 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/senior-pr-and-marketing-account-manager-europe-job-description/ Senior PR and Marketing Account Manager (Europe) Job Description The Company Napier is a well-known, highly respected high-tech PR and marketing agency in Europe. As a successful team with a track record of building brand awareness and accelerating sales for our clients, we are now seeking senior PR and marketing account managers who are looking for their next adventure in the beautiful city of Chichester, just over an hour south of London. This is a chance to gain valuable work experience while making a difference as part of a supportive and energetic European team located near the English South Downs and within easy reach to the rest of Europe. Napier provides innovative and effective campaigns for B2B technology clients from industries including electronics, software, information technology and green energy. View our full client portfolio here. Chichester and Sussex Based on the South Coast, Chichester is extremely well connected with regular trains to Southampton (52-58 minutes), Portsmouth (23-27 minutes), and Brighton (50-60 minutes). Gatwick Airport is also only one hour away by car. The sandy dunes at the renowned Witterings beach are only 15 minutes away, and its 10 minutes to the beautiful South Downs. Company Philosophy and Methodology Our open approach, and continual focus on our clients’ business goals, creates long-term client relationships. Napier is certified to the Public Relations and Communications Association (PRCA) Communications Management Standard (CMS) – the hallmark of PR excellence. Napier's core values are: Respect Quality Improvement Commercial awareness Experience The ideal candidate for a Napier... --- ### Clive Over - Director > Clive is an director at Napier. Clive joined Napier in 2019 from the San Francisco Bay area as a 20+ year silicon valley veteran. - Published: 2019-11-12 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/clive-over-director/ Clive joined Napier in 2019 from the San Francisco Bay area as a 20+ year silicon valley veteran. He has specialised in building comprehensive integrated marketing and communications programmes, brand strategies and lead generation campaigns for leading technology companies in hardware, enterprise software, and semiconductor markets. Most recently he was Director of Public Relations, Events and Partner Marketing at Digital Realty, responsible for building marketing and communications programmes for the company’s portfolio of data centre properties, cloud solutions and services. Prior to joining Digital Realty, Clive worked at Seagate as their Director of Global Corporate Communications responsible for PR/AR, executive communications and social media. Clive holds a Bachelor of Arts in European Studies and Languages from Southampton University, UK. Back to the Napier team... --- ### Hayden Reader - Digital Marketing Specialist > Hayden is a Marketing Specialist at Napier, and joins the team with a 3-year retail management background and a full diploma in ICT. - Published: 2019-09-04 - Modified: 2022-05-30 - URL: https://www.napierb2b.com/our-people/hayden-reader-digital-marketing-specialist/ Hayden is a Digital Marketing Specialist at Napier. As part of our digital team, he supports clients with the implementation of digital marketing activities, which include content marketing, email marketing, marketing automation, and paid and organic social media. Hayden has a digital marketing degree from Chichester College and originally joined the team with a 3-year retail management background and a full diploma in Information and communications technology. Hayden brings a creative mindset to his role and is always looking for new ways to express his creativity in his day to day work. Back to the Napier team... --- ### Napier's Expertise & Experience > Welcome to Napier's Capabilities Page. Here you can find everything you need to know about who we are and how we can potentially help you. - Published: 2019-05-15 - Modified: 2021-08-20 - URL: https://www.napierb2b.com/napier-creds/ Napier's Expertise and Experience Our Approach What we do for Clients Our Services Deep Insight Content Creation and Content Distribution Napier Case Studies Our Team Our Approach At Napier, we believe that our approach is the best way to deliver great campaigns. Our deep market insight allows us to understand the customer, the market, our client and their products. In B2B marketing, the way you communicate is crucial. Our communications are clear, creative and effective. We take complex situations and build compelling messaging that engages and informs the target audience. As an integrated agency, content creation and content distribution are two main elements of our business; and we pride ourselves on understanding all marketing tactics and offering impartial advice on the best marketing mix. What We Do For Clients We've grown because we create communications campaigns that become the engines of growth for our clients. From providing the client with our deep European insight, to delivering content-driven campaigns; we help increase our clients prospects' momentum through the funnel, converting awareness to opportunity more quickly. Our Services Napier is a PR and content-focused integrated agency. Our clients range from small start-ups to S&P 500 enterprises, and we tailor our campaigns to meet the needs and budget of every client. With a heritage of almost 30 years in B2B PR, the agency has an extensive portfolio of resources and skills, including campaign strategy, account management, planning, technical writing, content generation, video production, translation and media monitoring. We create, execute and measure campaigns... --- ### Armitage Communications > Armitage Communications are a part of the Napier Group, and are a specialist high-tech PR and Marketing agency for the ndustrial automation sector. - Published: 2019-05-14 - Modified: 2021-07-20 - URL: https://www.napierb2b.com/armitage-communications/ Armitage Communications Armitage Communications are a part of the Napier Group, and are a specialist high-tech PR and Marketing agency working within the electronics, electrical and industrial automation sectors. In July 2019, Armitage Communications merged with Peter bush Communications forming a team of experienced marketing professionals, journalists and electronic and mechanical engineers. With over 25 years experience, the Armitage team offer a blend of marketing communication tools that build effective campaigns using high-quality content. The team's deep understanding and expertise of technology, enables them to offer deep technical market insight to ensure they will achieve the right results for their clients. Services: The team at Armitage Communications combine their knowledge and creativity to deliver exceptional results for clients. Key services provided by the agency include: Technical PR Multi-Channel Approach Digital Media Specialist Content Creators To learn more about Armitage Communications, and what they've achieved in the past, check out their portfolio. --- ### Account Based Marketing > Napier is an expert B2B ABM agency, with extensive experience in Account-Based Marketing campaigns for B2B technology. Learn more. - Published: 2019-05-13 - Modified: 2025-06-05 - URL: https://www.napierb2b.com/account-based-marketing/ Account Based Marketing (ABM) - How You Can Ensure Success On this page you will find everything you need to know about B2B ABM. From our latest eBooks and blog posts, to case studies demonstrating how ABM has helped our clients; this page provides you with the opportunity to learn how ABM works and the fantastic benefits its brings. Alternatively to get help with your next campaign, find out more about our ABM services. What is Account Based Marketing? Account based marketing (ABM) is a highly focused marketing strategy in which high-value target accounts are identified and engaged with through personalised campaigns. Rather than a broad approach, ABM aligns messaging, content, and outreach to each organisation’s specific needs and decision-makers. For B2B technology companies, ABM is especially effective—enabling deeper relationships with complex buying committees and shortening sales cycles. How can you benefit from ABM? An opportunity to get personal Higher chances to acquire targeted clients Promoting your company's USPs Cost efficiency Trust based relationships ABM Advisor Tool The Napier ABM advisor asks questions about your target customers to determine the best approaches for your ABM campaign. It’s intended as an initial guide, rather than providing an absolute solution for your campaign: everyone’s situation is different so it’s always worth talking with Napier to find out if anything might change our initial recommendations. Currently the following tactics are addressed by the ABM advisor: LinkedIn CRM retargeting Email and marketing automation Landing pages and nurturing Programmatic ABM Platforms Website Customisation Sales and... --- ### More about Napier > Read On To Find Out More About We What Do... Napier is a B2B PR and marketing agency based in the heart of Chichester, West Sussex. - Published: 2019-04-25 - Modified: 2019-05-10 - URL: https://www.napierb2b.com/more-about-napier/ Read On To Find Out More About We What Do... About Napier Napier is a B2B PR and marketing agency based in the heart of Chichester, West Sussex. Launched in 1984, we were one of the first agencies in Europe to specialize in the electronics market and growing to help clients in a range of B2B tech sectors. Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly. We offer PR, marketing and design experience to help clients in industries such as Electronics, IT and Industrial Technology. Our services If you’re looking to generate leads, increase awareness or engage contacts go on our ‘What we do’ page to find out what we offer along with a number of client case studies and related blogs.   Some of Our Top Case Studies: Generating Leads and Positioning brand with a webinar Launching and Managing Email Newsletters Increasing SEO value and Traffic with Content Re-purposing Content for Lead Generation Some of Our Top Blogs: Top 7 Account-Based Marketing Challenges and How to Solve Them 5 LinkedIn Tactics every B2B Marketer should be using Landing pages - What are they? And why do you need one? Why Video is STILL the Future of Content Marketing Resources Our resources page has a selection of tip sheets, whitepapers, eBooks and videos to give you some insight of our effective campaigns covering a range of topics.   Connect with us Thank you for visiting! Don’t forget to connect with us on... --- ### Acquiring Leads and Product Data Through a Survey > Design a survey targeting engineers to acquire data about the product end use and generating leads for Farnell element14 by incorporating a prize draw - Published: 2019-03-28 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/acquiring-leads-and-product-data-through-a-survey/ - Categories: Lead Generation Designing a survey to target professional design engineers and makers/ hobbyists, and to acquire data about the RaspberryPi board end use Client: Farnell Objectives: To design a survey targeting professional design engineers and makers/ hobbyists, to acquire data about the end use of the RaspberryPi board. The survey also set out to generate leads for Farnell by incorporating a prize draw which anyone who took the survey would be eligible to enter. The survey could be filled in anonymously but contact details were required in exchange for being entered into the draw, and the chance of winning a €500 amazon voucher. Activities: Farnell approached Napier with specific questions about the RaspberryPi board that they wanted to identify the answers for, and so we developed a set of questions for the survey. The questions where split into those targeted at design engineers, and those targeted at makers; the survey utilised ‘skip question logic’ in order for it to only ask questions that were specifically related to the persona filling out the survey at the time. The survey helped Farnell understand how people use the RaspberryPi, what customers like about it, what customers need/want from a RaspberryPi, and how important the price was when buying. Napier created the survey in English and German and coordinated promotional emails with Electronic Specifier to both English and German audiences. Results: Results from the campaign exceeded original client expectations; we received almost 600 responses from makers and professional engineers. The survey achieved its goals of providing insight into the reasons buyers choose the RaspberryPi board over other single board computers in the market. At the end of... --- ### Driving Leads Through Account Based Marketing (ABM) > recommended running an Account Based Marketing (ABM) campaign, focusing some of the marketing budget on ensuring that the content reaches target accounts - Published: 2019-03-28 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/driving-leads-through-account-based-marketing/ - Categories: Awareness Utilising existing content and focusing on ensuring that the content reaches the key target accounts Client: Vicor Objective: Vicor Europe is focussing its sales activities around the customers and opportunities that have been identified as having the biggest impact on the sales and success within Europe. To support these activities, Napier recommended running an Account Based Marketing (ABM) campaign. This campaign would utilise existing content and focus some of the marketing budget specifically on ensuring that the content reaches the key target accounts. This campaign was aimed at the Power Design Engineers, Technical Managers, and Senior Executives within our target accounts. The campaigns set goals were to: Increase awareness of Power on Package (PoP) product in Europe for key targets utilising LinkedIn and AdRoll’s targeting features Secure a meeting or phone call with a relevant contact at our target account Drive 50 views of relevant PoP content from targeted accounts Activities: This campaign started with the identification of other secondary companies that were relevant to our main target account to increase the targeting pool. Once the secondary accounts to target were chosen, Napier selected a piece of Vicor’s content that was both suited to this audience and would generate enquires via the Vicor website. Vicor’s article on Powering the Amazing Growth in AI Processing was chosen to be the promoted piece of content. To source a list of relevant people at the chosen accounts we used LinkedIn’s search features to sort via Job Function, Industry, Region, and Organisation size. This list enabled us to use the CRM retargeting function on AdRoll and serve those contacts... --- ### Increasing Engagement with a Selfie Competition > We created a campaign for Napier that would raise awareness and encourage our target audience to engage and interact with Napier. - Published: 2019-03-28 - Modified: 2023-08-23 - URL: https://www.napierb2b.com/increasing-engagement-with-a-selfie-competition/ - Categories: Engagement Raising awareness and encourage engagement from the target audience with selfies Increasing Engagement with a Selfie Competition Client: Business Development for Napier Objective: To create a campaign that would raise awareness and encourage our target audience to engage and interact with Napier. Activities: Napier decided to create branded ‘selfie’ props that would be featured as a ‘sponsorship’ on the tables at the Electronics Industry Awards and would be a key element of our ‘Selfie’ Competition’. Our competition invited attendees of the awards to take a ‘selfie’ with the Napier props and either tweet or post their photo on Instagram by tagging @NapierPR, to have a chance to win a bottle of champagne. Results: Through our Napier Prop selfie competition, we were pleased to receive over 20 entries from our target audience in the industry, which both increased engagement and established our presence at the awards with numerous mentions of our sponsorship throughout the night. From this, we raised our own brand awareness by ensuring that competition entries are either fed through our Twitter or Instagram social media channels with the correct tagging. This extended the reach of the campaign, and raised awareness of Napier, as participants shared their competition entry photo to all contacts on their social media channels. Find out about the winners --- ### AB Test Calculator - Is the Difference Statistically Significant? > Use our A/B test calculator, to understand if the difference on your campaigns are statistically significant, and which is the most successful. - Published: 2019-01-11 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/ab-testing-is-the-difference-statistically-significant/ --- ### Patryk Duda - Senior IT Engineer > Patryk Duda is a Senior IT Engineer after recently graduating from Bournemouth University with a 2:1 in Business IT. - Published: 2018-12-13 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/patryk-duda-senior-it-engineer/ Patryk Duda is a Senior IT Engineer at Napier, after recently graduating from Bournemouth University with a 2:1 in Business IT. Patryk brings a passion for all things IT to his new role, and will support Napier in a variety of ways, including day to day tech support, as well as helping Napier improve their IT business processes. He is looking forward to continuing to expand his skill set and learn more about the Business IT sector. Back to the Napier team... --- ### Danielle Robertshaw - Account Administration Executive > Danielle joins the Napier team as a Account Administration Executive, having previously worked in the weddings and medical industry. - Published: 2018-12-13 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/danielle-robertshaw-account-administration-executive/ Danielle is an Account Administration Executive at Napier. Having previously worked in the weddings and medical industry, Danielle brings us over 10 year’s of customer service and administration experience. Danielle will support the Directors, Account Managers and Marketing specialists with account administration, varying from account work to analysis of PR and advertising campaigns. She is looking forward to developing her skills and knowledge within the B2B Technology sector. Back to the Napier team... --- ### Developing a video campaign to be used in the selling process > Napier Case Study: Napier worked very closely with ProSYS, to create a fully sophisticated video to help sell one of their core products. - Published: 2018-12-06 - Modified: 2019-02-20 - URL: https://www.napierb2b.com/developing-sales-video-campaign/ - Categories: Engagement Developing a video to be used as part of a sales pitch, to show product potential Client: ProSYS GMC Objective: To develop a video campaign, to be used as part of the selling process by their sales team. The video was used as part of a sales pitch, often to large company CEOs and used to show this product to its full potential Activities: Napier worked very closely with ProSYS, to create a fully sophisticated video to help sell one of their core products. Their, METSyS, is a low voltage remote substation monitor. The video concept included animated sequences to help tell the story of the product’s USPs and key benefits. Results: The final video was well received and has been used by across the sales team to help sell their product and also to help raise awareness of the brand. It is also included on their website to further promote this core product. --- ### Gas Safety Infographic Campaign > Napier Case Study: Napier was tasked with the job to create an engaging infographic to warn of the dangers of CO2 within confined working spaces. - Published: 2018-12-05 - Modified: 2019-02-20 - URL: https://www.napierb2b.com/gas-safety-infographic-campaign/ - Categories: Awareness Creating an engaging infographic to warn of the dangers of CO2 within confined working spaces Client: Crowcon Objective: To create an engaging infographic to warn of the dangers of CO2 within confined working spaces. Activities: Napier conceptualised and developed a series of visuals which highlighted the dangers of CO2 and how the use of Crowcon Gas detection products could save lives. Results: The deployment of this infographic was so successful that a further five language versions were created and distributed to Crowcon’s market audience across Europe. Following on from this, Napier has created an animated infographic to further enhance the visibility of how Crowcon’s products are vital in ensuring safety in confined spaces. --- ### Video Content creation for MWC 2018 > Napier developed a set of wall videos to complement their stand layout at Mobile World Congress. While also created the exhibition graphics - Published: 2018-12-04 - Modified: 2021-08-03 - URL: https://www.napierb2b.com/enhancing-exhibition-look-feel-towards-brand-awareness/ - Categories: Awareness To enhance the look and feel of their Exhibition stand to further promote brand awareness Client: Anritsu Objective: Video Content creation for MWC 2018, to enhance the look and feel of their Exhibition stand to further promote brand awareness Activities: Napier developed a set of wall videos to complement their stand layout at Mobile World Congress. Napier also created the exhibition graphics, which provided a strong brand presence in terms of visual impact and also consistency throughout their stand and enhanced Anritsu as a major player in this industry Results: The positive feedback from the client, along with Napier’s quick turnaround has established a strong sense of ‘quality and quantity’ and often provide assistance for additional key events/exhibitions for Anritsu. These further shows include ‘The ECOC Exhibition’ - Europe’s largest exhibition in the fibre optic communication technology industry and ‘The European Microwave Week’, which specialises in the future of microwave technology. --- ### Napier's Marketing Tools > Napier's Marketing Tools will help marketing professionals plan, execute and deliver successful B2B technology campaigns. - Published: 2018-11-14 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/resources-napiermarketingtools/ Napier's Marketing Tools Napier's Marketing Tools will help marketing professionals plan, execute and deliver successful B2B technology campaigns. From your website to your ROI, Google Analytics and even your MQL's, we've got you covered. Our collection of marketing tools can help marketers plan and deliver campaigns for their success. Napier’s Marketing ROI Calculator The ROI calculator allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel. Napier's A/B Test Analyser If you are running A/B tests in your marketing, you must ensure differences are statistically significant. Our calculator tells you if you should act on your A/B test results, or if they could be due to randomness. ABM Tactics Advisor Considering using account-based marketing (ABM) and wondering which of the many possible tactics would be most effective? Our ABM tactics advisor tool will identify the tactics most likely to be effective in your specific situation. Marketing Automation Software Advisor Working out which marketing automation platform is best suited to your needs is a real challenge. Our advisor tool takes information about your database, features you need and things like the importance of ease-of-use to recommend the best platforms for you. B2B Persona Creator Tool The B2B Persona Creator Tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. MQL and SQL Definition Tool The MQL and SQL definition tool allows you to identify what information and... --- ### Google Analytics Link Generator > Napier's Google Analytics Link Generator ensures you create a GA link that is in the correct format to transfer data accurately. - Published: 2018-11-06 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/resources/google-analytics-link-generator/ If you are using Google Analytics, then it's important that you tag all your adverts, emails and other digital campaigns with the correct coding to ensure that GA can track results accurately. Napier's Google Analytics Link Generator ensures you create a link that is in the correct format to transfer data accurately. Simply enter the details of your campaign below to get your Google Analytics coded link. Would you like your own version, where you simply need to select from a drop-down, rather than typing in the details? Contact Napier and we will be happy to develop a customised version for you. --- ### SMART Objective Generator > Napier's Smart Objective Generator ensures you will write objectives that are specific, measurable and time-bound by simply filling in a form. - Published: 2018-11-06 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/resources/smart-objective-generator/ This is a really simple tool to help you write objectives that follow the SMART format: Specific Measurable Achievable Relevant Time-bound Although the approach seems straightforward, it's very easy to write objectives that are not specific, measurable or time-bound. This tool will be of particular use to students, who Mike (lecturer at Southampton University) finds frequently don't write SMART objectives, even when they are reminded to do so. Simply fill in the form below to create your SMART objective. If you think this is a good way to understand how to write a SMART goal, please let us know - we'd love to hear how our tool is being used to help you. --- ### LinkedIn - Everything You Need to Know to Succeed > On this page, you will find everything you need to know about achieving success on LinkedIn. From tactics, to guides and even blog posts. - Published: 2018-10-22 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/linkedin-everything-you-need-to-know-to-succeed/ LinkedIn - Everything You Need to Know to Succeed At Napier, we know it can be hard to use B2B LinkedIn to your full advantage. With 467 million members on LinkedIn, it can be difficult to optimise your content and make your company page stand out. We understand the struggles you can face, and searching for advice on LinkedIn Marketing can sometimes feel endless. Well, look no further. On this page, you will find everything you need to know about achieving success on LinkedIn. From tactics, to guides and even blog posts, there’s no need to look any further for help with your LinkedIn Marketing. Driving Traffic Through Account Based Marketing (ABM) CASE STUDY Working with our client Vicor, we ran an ABM campaign on LinkedIn to target key accounts identified as having the biggest impact on the sales and success within Europe. The campaigns set goals were to: Increase awareness of Power on Package (PoP) product in Europe for key targets utilising LinkedIn and AdRoll’s targeting features Secure a meeting or phone call with a relevant contact at our target account Drive 50 views of relevant PoP content from targeted accounts Read the full case study here How Does LinkedIn Match Job Titles for Advertising Campaigns? BLOG If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results - the ability to target exactly who you want to communicate with is the superpower of this important advertising platform.... --- ### Generating leads and positioning brand with a webinar > We worked with our client to develop a structure to the webinar which would engage engineers and interest them enough to sign up to the webinar. - Published: 2018-10-15 - Modified: 2018-11-20 - URL: https://www.napierb2b.com/vicor-rail-webinar-case-study/ - Categories: Content, Lead Generation Generating leads and positioning brand with a webinar Client: Vicor Objectives: To promote the Vicor brand to European Power Designers and Engineers with the promotion of a webinar To position Vicor as industry experts in power design, with specific knowledge in rail applications To generate targeted prospects that Vicor can then nurture, and ultimately sell its products to Activities: We worked with experts at Vicor to develop a structure to the webinar which would engage engineers and interest them enough to sign up to the webinar. Using this information, we created landing page content for Electronic Specifier which was then used to drive traffic to via email, and promotion via ads on the website. We also created a series of internal emails that were sent to Vicor’s contacts over the period of four weeks leading up to the webinar. Post-webinar, we sent follow up emails to the registrants, which contained a link to the live version and further information such as relevant blogs and products that could be of interest. Results: We exceeded the client’s expectations, as the webinar gained 246 registrations and 136 unique attendees. Considering the rail industry is a niche segment within power design, the number of registrations was similar to previously-run, more wide-reaching campaigns. The webinar was a key part of Vicor’s promotional marketing plan for Q2 2018 and will be something they would like to replicate again in the future. --- ### Analyst Relations > We help clients build relationships with buisness analysts that define markets and educate end users, procurement departments and government. - Published: 2018-10-10 - Modified: 2021-07-20 - URL: https://www.napierb2b.com/technology-marketing/analyst-relations/ Analyst Relations Analysts are the people your customers trust to tell them about your organisation. Without their recommendations, customers will be reluctant to engage, as nearly every audience with which an organisation communicates will be a consumer of intelligence produced by industry analysts. From end users and vendors to procurement departments and government bodies, business analysts play a key role in defining markets and educating buyers. The Value of B2B Analyst relations Analyst relations (AR) should be a key element of any B2B technology PR campaign. We work with clients to identify and track the most influential and relevant industry analysts and advise on communications strategies for their engagement to build B2B analyst relations. Building these strong and strategic relationships boosts your business by moving your product or service forward faster, by getting in front of the right people. Our services include We help clients build relationships with, and influence analysts with: Global, regional or country-specific AR campaigns. Integrated AR and PR. Briefing tours. Analyst report tracking and submissions. Analyst summits and roundtable inclusion. Executive coaching. Analyst presentation development. We advise on how best to invest an analyst relations budget, to create a powerful mix of briefing and sponsored industry analyst activities that support improved awareness, understanding and sales. Analyst Relations as Part of Your PR Campaign B2B Analyst relations is usually conducted as part of a PR campaign, complementing the media relations elements. Journalists often look to analysts to confirm trends, deliver insights or add credibility to their reporting.... --- ### Account-Based Marketing > Napier’s ABM service uses inbound and outbound techniques to generate contacts and leads in key accounts that matter most, creating more valuable customers. - Published: 2018-10-10 - Modified: 2024-08-29 - URL: https://www.napierb2b.com/technology-marketing/account-based-marketing-abm/ Account-Based Marketing (ABM) We are the leading account-based marketing agency in B2B technology: we've probably already targeted your target customers! Why waste money marketing to organisations that will never be major customers. Get your marketing and sales working together to target your time and money to the audiences likely to generate the biggest returns. Account-based marketing (ABM) is a technique that ensures your marketing budget is focussed on your target accounts, cutting wasted marketing spend and increasing your return on investment. ABM uses data and a wide range of marketing tactics to grow your sales with marketing that talks to your key audience. B2B Technology ABM Napier brings expertise in reaching the technical decision makers and executives in the companies that matter most to you. Engineers, IT professionals and the senior execs that have the biggest influence over whether a company chooses your products or services can be particularly difficult to reach. Our deep understanding of the needs of these professionals and our unique four-step process ensures Napier’s ABM service reaches these key decision makers. Everything we do in our ABM campaigns makes a difference. Lead Generation and Customer Engagement Napier’s ABM service will generate contacts and leads in the key accounts that matter to you, creating opportunities to acquire more customers. Our mix of outbound and inbound marketing techniques allow you to capture leads and build a complete picture of your target accounts. Once they become customers, ABM increases their engagement and loyalty delivering even more value to your... --- ### Working with Napier > What's it like to be a Napier client? The information on this page will help give you a better idea of what to expect when working with Napier. - Published: 2018-10-07 - Modified: 2023-12-21 - URL: https://www.napierb2b.com/contact-napier/working-with-napier/ What's it like to be a Napier client? Well of course we'd say it's the most wonderful experience. But perhaps the following information will help give you a better idea. Your Team You'll be allocated an account team with a lead account manager. Some clients like to run all projects through the account manager, while others prefer to talk directly to the team members. Either approach is fine with us! Whatever approach you choose, you will be working with some of the brightest and best-trained marketing professionals in the industry. They're also all lovely people who build strong relationships that make you confident to ask them to help you overcome your biggest challenges. For every client we have a dashboard showing the status of each project and any outstanding work. This means that every member of the team is always up-to-date with your account and ready to help you create the next campaign. Want to know more about your team? Find their individual profiles here. Advice and Strategy We have a unique four-step process that we use to analyse your needs and ensure we deliver great campaigns that just get better and better. By using a formal process, we ensure that we bring our best insight, together with the latest marketing tools and techniques, to help you achieve your goals. We're great believers in looking beyond tactics and understanding your business when we craft our campaigns, guaranteeing that our work is designed help your company succeed. We have a great... --- ### Natalie Adams - Marketing Specialist > Natalie Adams is a Marketing Specialist at Napier, who supports the team in various ways, including content marketing, and marketing automation. - Published: 2018-09-21 - Modified: 2019-05-17 - URL: https://www.napierb2b.com/natalie-adams-marketing-specialist/ Natalie is a Marketing Specialist at Napier coming from a B2B lead generation agency and a degree in Marketing. Natalie's previous experience includes sales, lead generation and email and video marketing. She will support the Napier team in various ways, including content marketing, email marketing and marketing automation. Natalie is keen to advance her knowledge and skills within the B2B technology industry. Back to the Napier team... --- ### Advertising > Napier is a B2B advertising agency that combines media channels to build advertising campaigns that grab attention and change perceptions. - Published: 2018-09-06 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/technology-marketing/advertising/ Advertising Paid media strategies crafted to deliver outstanding return on investment. Our creative approach coupled with keen negotiation means we are a B2B advertising agency that combines a broad spectrum of media and channels to build advertising campaigns that grab attention and change perceptions. Our understanding of your audience means we communicate at their level, whether they are from the C-suite or the lab. Make your Advertising Campaigns work Harder Whether your goal is brand awareness or lead generation, we get the most out of your advertising budget. Our advertising team will ensure you move prospects through the sales funnel more quickly, giving you measurable results in less time. With expertise that ranges from print to cutting-edge digital technology, we plan B2B advertising campaigns that deliver high value results, and fast. "Advertising works most effectively when it's in line with what people are already trying to do. " - Mark Zuckerberg Finding the best B2B Advertising channel We use the latest techniques to deliver great B2B advertising campaigns, including digital advertising methods such as retargeting, Pay-per-click search advertising (AdWords), pay-per-lead white paper campaigns, social media advertising and many other techniques that reach your audience quickly across a range of online media. Ensuring ROI for your B2B advertising Our in-house data analysts extract insight using publisher’s stats and data mining tools including Google Analytics. We ensure we optimise your campaigns to maximise ROI and generate business opportunities that grow your sales. How we deliver the service How we manage Advertising: We... --- ### Napier's Selfie Competition > A collection of photos from from the Electronics Industry Awards night, featuring Napier's props. See all photos from the night and choosen winner. - Published: 2018-08-24 - Modified: 2023-08-23 - URL: https://www.napierb2b.com/napiers-selfie-competition/ The Winner for the Napier Selfie Competition is Gary Page! Thank you to everyone who took part in our Napier Selfie Competition. We hope you enjoy seeing all the photos that were taken last night! Our People Page --- ### Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate > We configured HubSpot to pull data from Farnell element14's ecommerce records and send dynamically created, multi-language emails to increase sales. - Published: 2018-08-23 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/using-hubspot-to-send-personalised-multi-language-emails-to-increase-open-rate/ - Categories: Engagement Creating drip campaigns and sending emails to segmented lists based on the customer’s buying habits Client: Farnell element14 Objective: To increase sales Activities: By using HubSpot’s marketing automation software, we have been able to send personalised multi-language emails. The emails use dynamic content to pull in data directly from their CRM, meaning that we can make a template once and then the content for the emails are built automatically using customer data and there isn’t a need to create emails from scratch every time. This allows the emails to incorporate product recommendations based on their purchase history, the emails include links directly to the customer’s product recommendations on the Farnell element14 site, driving more traffic to the transactional sites. Results: These emails have increased open rates by 150% and successfully increased sales. Using HubSpot, we have been able to create drip campaigns and send emails to segmented lists based on the customer’s buying habits, while also engaging with customers that haven’t been active for a said amount of time by giving them money off vouchers to use online on products. --- ### MQL and SQL Definition Tool > Use Napier's online tool to create a robust definition of your Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). - Published: 2018-06-22 - Modified: 2023-07-11 - URL: https://www.napierb2b.com/resources/mql-sql-definition-tool/ Use this tool to create a robust definition of your Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). --- ### B2B Persona Creator Tool > The easy way to create personas for your B2B campaign. This persona generator is designed specifically for the needs of B2B marketers. - Published: 2018-06-21 - Modified: 2023-07-11 - URL: https://www.napierb2b.com/resources/b2b-persona-creator-tool/ Use our handy persona creation tool to develop B2B personas for your campaigns. --- ### Our Results - Case Studies and Testimonials > Napier's campaigns deliver measurable marketing ROI for our clients. Find out more by reading some of our client case studies. - Published: 2018-05-16 - Modified: 2023-07-21 - URL: https://www.napierb2b.com/our-results/ Our Results - Case Studies and Testimonials Napier is an award-winning agency and has been at the heart of marketing technology in Europe since 1984. We combine strategic planning, PR, advertising, direct marketing, events and new media into cohesive, pan-European campaigns which help our clients turn objectives into achievements. Take a look at some of our successful campaigns below: Awareness Case Studies Lead Generation Case Studies Engagement Case Studies Awareness Lead Generation Engagement Editor Testimonials Editors are very keen to tell us what they think:Our editor quotes page has many more testimonials from journalists. --- ### Imogen Saunders - Account Manager > Imogen joins the Napier team from a background in B2B financial technology marketing. Her experience specialises in Media relations and Marketing where she is keen to apply and advance her skills and insight in the B2B Technology Marketing sector. - Published: 2018-05-04 - Modified: 2020-02-18 - URL: https://www.napierb2b.com/imogen-saunders-account-manager/ Imogen is an Account Manager at Napier and comes from a background in B2B financial technology marketing. Her experience specialises in Media relations and Marketing where she is keen to apply and advance her skills and insight in the B2B Technology Marketing sector. Whilst Imogen is working within her role at Napier she will be completing a Digital Marketing degree with Chichester College. Back to the Napier team... --- ### Using a Whitepaper to Gain Marketing-Qualified Leads > The promotion of the whitepaper was initially focused on targeting European Power Engineers via a three-part email drip campaign sent to Vicor’s internal CRM list. From this we generated successful open and download rates, which led to us approaching an electronic publication to promote it further. - Published: 2018-04-19 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/using-a-whitepaper-to-gain-marketing-qualified-leads/ - Categories: Content, Lead Generation Promotion of the whitepaper was initially focused on targeting European Power Engineers Client: Vicor Objective: To gain new marketing-qualified leads by promoting the Vicor Zero Volt Switching whitepaper Activities: The promotion of the whitepaper was initially focused on targeting European Power Engineers via a three-part email drip campaign sent to Vicor’s internal CRM list. From this we generated successful open and download rates, which led to us approaching an electronic publication to promote it further. We chose to work with Electronic Specifier, using a whitepaper promotion package which included three months hosting on the website, daily newsletters and two custom emails. Banner advertisements were also run on the Electronic Specifier website, and a custom newsletter was sent out with Bodo’s Power to help promote the white paper. Results: So far from all our promotional efforts, there has been 350 downloads of the whitepaper and we’re only half way through our campaign duration. From this success, Vicor have decided to deploy the campaign in America and India too. --- ### Providing Regular Interesting and Relevant Content to Drive Traffic > Napier regularly produces content for the Vicor PowerBlog; in 2017, it produced 68 blogs that provided content around the best and most innovative use of Vicor products and solutions. Written to support power engineers, Vicor’s blog includes useful interviews, checklists, webinars and whitepapers. - Published: 2018-04-19 - Modified: 2018-10-12 - URL: https://www.napierb2b.com/providing-content-to-drive-traffic/ - Categories: Awareness The PowerBlog pages count for some of the highest page views on the Vicor site Client: Vicor Objective: To provide a regular, interesting and relevant source of content to drive power engineers to the Vicor website via the Vicor PowerBlog Activities: Napier regularly produces content for the Vicor PowerBlog; in 2017, it produced 68 blogs that provided content around the best and most innovative use of Vicor products and solutions. Written to support power engineers, Vicor’s blog includes useful interviews, checklists, webinars and whitepapers, to help with both the promotion of Vicor products and to educate engineers. Results: The Vicor PowerBlog pages count for some of the highest page views on the Vicor site. This demonstrates that Vicor’s audience are finding value in the content that we produce, and that content marketing is making a valuable contribution to their overall marketing strategy. Here are some of Vicor's most popular blogs from 2017. --- ### Delivering Consistent Branding with Website Development > IronCAD sells 3D and 2D CAD software globally through resellers around the world. In the past, each reseller had their own website tailored to advertise their products. The problem that IronCAD faced was that each website looked different and didn’t convey the same look and feel - Published: 2018-04-19 - Modified: 2018-09-17 - URL: https://www.napierb2b.com/delivering-consistent-branding-website-development/ - Categories: Awareness Creating a plugin that allows IronCAD to roll out websites with a consistent look and feel Client: IronCAD Objective: Deliver consistent branding across reseller websites around the world Activities: IronCAD sells 3D and 2D CAD software globally through resellers around the world. In the past, each reseller had their own website tailored to advertise their products. The problem that IronCAD faced was that each website looked different and didn’t convey the same look, feel or message, so there were few similarities with the main IronCAD. com global site. Napier created a plugin that allowed IronCAD to roll out websites with the same look and feel of the American version, but with the flexibility for resellers around the world to include their own products, their own contact information and also localise and translate the text where appropriate. This plugin not only meant IronCAD could deliver consistent brand messaging across individual country sites, as it also automatically provides the markup to indicate that each website is targeted to the reseller’s country, which improves SEO for all sites around the world. Results: Websites with the correct branding have now successfully been rolled to out to resellers in Germany, Spain, Taiwan, South Africa, Sweden, Belgium and the UK; not only has this improved SEO and increased leads, but it also means a clear and consistent image and message for IronCAD. --- ### Generating leads with a minimal budget spend > We decided to run a competition aimed at design engineers, hobbyists & makers, this competition ran across Europe and offered 3 lucky winners the chance of winning one the latest products on the market, the STM32L4 Discovery Kit IoT Node. - Published: 2018-04-19 - Modified: 2025-04-15 - URL: https://www.napierb2b.com/generating-leads-minimal-budget-spend/ - Categories: Lead Generation We decided to run a competition aimed at design engineers, hobbyists & makers Client: Farnell Objective: To generate leads with a minimal budget spend Activities: We decided to run a competition aimed at design engineers, hobbyists & makers, this competition ran across Europe and offered 3 lucky winners the chance of winning one the latest products on the market, the STM32L4 Discovery Kit IoT Node. The competition was held by Electronics Weekly, and promoted using emails, banner advertisements, and blog posts. Results: The results were incredible, we exceeded client expectations and generated over 1000 leads! The landing page had more than 5,000 views, and the competition generated a very successful conversion rate of 20%. --- ### Increasing SEO Value and Traffic with Content > We built an IoT calculator that was designed to help engineers to calculate battery life in IoT applications, the creation of this informative piece of content was designed to increase SEO value and bring traffic to the new IoT Hub website. - Published: 2018-04-19 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/increasing-seo-value-traffic-content/ - Categories: Awareness, Content “The calculator really transformed a simple feature on battery life into something much more interesting that got us both SEO value and PR coverage.” Client: Farnell element14 Objective: Increase SEO value and traffic to the IoT Hub website, and PR coverage Activities: We built an IoT calculator that was designed to help engineers to calculate battery life in IoT applications, the creation of this informative piece of content was designed to increase SEO value and bring traffic to the new IoT Hub website, the calculator also helped to increased PR coverage within the media. “The calculator really transformed a simple feature on battery life into something much more interesting that got us both SEO value and PR coverage. ” Konstantina Papaioannou, SEO Analyst, Farnell element14 We wrote an article about IoT Battery Calculation, and created a simple tool that calculates the battery life for your IoT Application. You can read the article here Results: This campaign was a great success; the outcome was 32 different pieces of coverage spread out over 12 different countries which also generated over 900 visits to the calculator since page launch. --- ### Creating a Global Campaign to Drive Traffic > Premier Farnell’s Change the World challenge for engineers, is a global campaign, which had to make a large impact with a small budget. The campaign engaged engineers around the world by exciting them with an opportunity to present their creative ideas. - Published: 2018-04-19 - Modified: 2018-10-12 - URL: https://www.napierb2b.com/premier-farnells-global-change-world-challenge-engineers/ - Categories: Awareness A global campaign driving web visits from 171 countries Client: Premier Farnell Objective: To increase awareness, generate PR opportunities, and to drive traffic to the transactional websites Activities: Premier Farnell’s Change the World challenge for engineers, is a global campaign, which had to make a large impact with a small budget. The campaign engaged engineers around the world by exciting them with an opportunity to present their creative ideas, which would make a positive impact on the world. This competition offered engineers, students, and design enthusiasts the challenge of selecting $1000 of Farnell’s products to create and achievable idea that would impact the world today. Results: Expectations of both the client and the agency were exceeded. This was demonstrated by the number of engineers and makers that took the time required to provide detailed information about their idea. The outreach generated 30,000 visitors to the website, from 171 different countries exceeding the objectives and reflective the truly global reach of the campaign. --- ### Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness > Anritsu approached us with a brief to find a media partner to run a webinar titled “Future technologies and Evolution for Cellular Telecom Networks”. The webinar was to be run in English, but needed to be promoted across Europe - Published: 2018-04-19 - Modified: 2021-08-03 - URL: https://www.napierb2b.com/using-webinar-generate-marketing-qualified-leads-raise-awareness-anritsu/ - Categories: Content, Lead Generation Addressing the test and measurement requirements of emerging and future technologies Client: Anritsu Corporation Objectives: To generate marketing qualified leads and raise awareness of Anritsu solutions that will address the test and measurement requirements of emerging and future technologies. Activities: Anritsu approached us with a brief to find a media partner to run a webinar titled “Future technologies and Evolution for Cellular Telecom Networks”. The webinar was to be run in English, but needed to be promoted across Europe to Wireless and Testing Engineers, Network Developers, Deployment and Installation Engineers, and Project Managers. We proposed several options, all with strong offerings, but in the end Electronic Specifier was selected for several reasons; A highly targeting Pan European database including subscribers to their Wireless, Telecoms and Test and Measurement channels. The extensive range of activities that would be employed to promote the webinar including daily promotion in their e-newsletters and social media channels, display advertising and bespoke emails. Results: Anritsu were really pleased with the way the campaign was managed, but were delighted with the 440 marketing leads that the pre-and post-webinar activities generated. --- ### Developing Thought Leadership and Showcasing Client Products > We worked on a campaign to produce a series of articles explaining their approach to producing high quality software for embedded systems in cars, which secured excellent coverage across a series of top European automotive, electronics and testing publications. - Published: 2018-04-19 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/developing-thought-leadership-showcasing-client-products/ - Categories: Awareness, Content Securing coverage across top European automotive, electronics and testing publications Client: Vector Objective: Showcase Vector's products, services and thought leadership Activities: We worked on a campaign to produce a series of articles explaining their approach to producing high quality software for embedded systems in cars, which secured excellent coverage across a series of top European automotive, electronics and testing publications. Rather than just compiling a report, we created a book. We curated the articles and other content from campaigns so that the clients could use the book to showcase their products and services and thought leadership. Results: Vector were so impressed with the original book that they commissioned Napier to produce five books that curated all the company’s collateral; data sheets, whitepaper, articles and fact sheets into five vertical industry books in English and German, which have proved to be a huge success at events and exhibitions. --- ### Marketing Technology Role - Computer Science/IT Graduate > Napier is looking to recruit a graduate in computer science or other IT discipline to join our team as a marketing technology specialist. - Published: 2017-12-07 - Modified: 2021-08-20 - URL: https://www.napierb2b.com/contact-napier/work-for-napier/marketing-technology-role-computer-scienceit-graduate/ Napier is looking to recruit a graduate in computer science or other IT discipline to join our team as a marketing technology specialist. The successful candidate will be looking for a career that uses their programming and IT skills, and helps them develop a strong understanding of modern marketing. The role encompasses the following: HTML/CSS coding for email marketing and website development PHP/WordPress development Development of web-based apps in Javascript Use of marketing automation tools and middleware to interface to CRM and other databases Development of dashboards and reporting tools for use internally and by clients General IT support and management of the IT systems in the company's two offices Managing and analysing programmatic advertising campaigns Providing support for clients' marketing campaigns Helping market the company, including management of the Napierb2b. com website This exciting opportunity is not a normal computing graduate role, and will give you the chance to learn new marketing technology skills. We are therefore looking for a person with a good programming background, as well as the confidence and communication skills to interact with clients and support marketing campaigns. Please apply by emailing a CV to jobs@napierb2b. com. --- ### Rachael Penfold - Media Analyst > Rachael joins Napier as a Media Analyst, having previously worked in an International/Exporting role within the Greetings and Giftware industry. - Published: 2017-07-31 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/rachael-penfold-media-analyst/ Rachael is a Media Analyst at Napier, having previously worked in an International/Exporting role within the Greetings and Giftware industry. Rachael is an experienced administrator with over 20 year’s experience in customer service and administration roles. Rachael assists our clients with their PR activities and specific campaigns, by monitoring and evaluating the coverage we achieve for them. She manages Napier’s comprehensive online media monitoring system, as well as coverage in print titles across Europe, covering publications in almost 30 European countries. Back to the Napier team... --- ### Hannah Wehrly - Director > Hannah is the Head of Business Development and Marketing at Napier, overseeing sales, lead nurturing and content marketing. - Published: 2017-07-31 - Modified: 2024-12-23 - URL: https://www.napierb2b.com/our-people/hannah-wehrly-director/ Hannah is the Director of Business Development and Marketing at Napier and leads the business development and marketing activities which includes, pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications. Her role focuses on developing new relationships with potential clients and supporting the growth of the agency. Back to the Napier team... --- ### Inbound Marketing > Napier is an agency that uses Hubspot Inbound marketing to move our clients' prospects from awareness to opportunity in less time. - Published: 2016-06-14 - Modified: 2023-08-15 - URL: https://www.napierb2b.com/technology-marketing/hubspot-inbound/ Inbound Marketing Today there is a fundamental mismatch between the way in which companies market themselves and the way prospects look for information about a product or service they need. Interruption marketing, where you fight for a prospect's attention with intrusive advertising, is a thing of the past in a world where it's easy to search for information whenever it is needed. People don't want to be bombarded with sales messages at every turn, they want to be able to find relevant information that is useful to them and at a time convenient to them. The solution is the Inbound marketing methodology. Move Your Prospects Through The Sales Funnel Faster If you're looking to build your sales pipeline, marketing automation platforms such as Marketo, Hubspot, Act-On and Constant Contact offer a great set of tools to help you attract new visitors to your website, convert visitors to leads and ultimately close these people as customers. Inbound Assessment Complete the form below to request your free Inbound marketing assessment and find out if your website is an effective Inbound marketing tools and is optimized for lead generation. 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 The Buyer's Journey HubSpot uses a simple model of the journey that every buyer takes when considering whether to buy your product. In the B2B world, attracting customers is achieved by building awareness. The next step is lead generation, converting these visitors into leads. By engaging these leads, you make them into sales opportunities. Once you have won a customer, it's critical to... --- ### Generating Leads Through Email Marketing and Landing Pages > A description of a lead generation campaign utilising a third party list rental to send an HTML email directing recipients to dedicated landing pages. - Published: 2016-06-03 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/creating-successful-lead-generation-campaign-email-marketing-penn-engineering/ - Categories: Lead Generation "Chloe has done a great job for us in the short amount of time she has been on the account. She has gained a good understanding of our business quickly" Client: Penn Engineering Objective: Penn Engineering wanted to capture leads from list rental HTML email by using dedicated landing pages and offering a compelling value exchange for customer details to enable future lead nurturing. Activities: Penn Engineering made a simple CNAME change to their website to enable Unbounce, a simple landing page hosting site, to produce a relevant sub-domain name. Napier created the HTML for the list rental emailer, designed a landing page and a ‘Thank you’ page in Unbounce and hosted the content (in this instance, it was a whitepaper). The emailer was then distributed and we followed up by exporting weekly lead reports for the client to input into their CRM for their sales team to follow up. Results: Penn Engineering now benefit from dedicated German, French and English landing pages created by Napier, which are one of their main lead generation tools. A recent report from Eloqua stated that the industry average is less than 10% conversion rate but the Penn landing pages achieved outstanding conversion rates (ratio of leads generated to clicks to the page) that average in excess of 20%. The Client View "Chloe has done a great job for us in the short amount of time she has been on the account. She has gained a good understanding of our business quickly" – Leon Attarian, Director of Global Marketing at PennEngineering --- ### Our Approach > Our unique four-step approach allows us to rapidly deliver measurable return on marketing investment, and continually optimise our campaigns. - Published: 2016-06-03 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/approach/ Our ApproachTo succeed in the rapidly-changing business-to-business environment needs a new approach. Speed, flexibility and continuous improvement are critical elements of successful campaigns. Napier helps clients gain a sustainable sales advantage by converting awareness to opportunity more quickly and effectively. Our unique four-step approach allows us to rapidly deliver measurable return on investment, and to continually optimise our campaigns to take into account changes in our clients’ needs and the market environment: Determine Research, market insight and a ruthless focus on what matters builds in speed to our campaigns. We strip away the unimportant and identify the client’s strengths that can be used to achieve their business goals. Focus We understand the personas that matter and the motivators to target within the target audience, allowing us to identify the messages, channels and tactics that will drive prospects through the funnel more quickly. Deliver Our broad range of PR and marketing expertise lets Napier integrate and amplify our marketing activities to achieve maximum impact. Our dashboards coordinate and optimise campaigns that reach across earned, owned, social and paid media to maximise the speed with which we generate opportunities. Enhance We use business goals to measure the success of our campaigns, providing us with a clear view of the sales advantage we give to our clients. We continually refine the goals to continually improve the ROI we deliver, taking into account the rapid changes in the business and technology environment that quickly makes static goals obsolete. Integrated PR and Marketing Service We... --- ### Smart Cities Multilingual Microsite Development > The objective: To create a multilingual website (Chinese and English) to promote LEM's products for energy-efficient Smart Cities. - Published: 2016-05-23 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/smart-cities-multi-lingual-microsite-development/ - Categories: Awareness Multilingual website to promote LEM's products Client: LEM Objective: To create a multilingual website (Chinese and English) to promote LEM's products for energy-efficient Smart Cities. Activities: Napier developed a WordPress-based website to promote LEM's products and hosted it in Hong Kong to optimise SEO and availability in mainland China. We also created a system to automatically generate newsletters from the blog on the site. Results: The site, Lemcity. com, has proven to be very successful, attracting strong traffic from around the world, particularly China due to the search engine optimisation work, as well as generating leads through the newsletter subscription. The simple CMS allows LEM to update the site, minimising ongoing costs of updating and maintaining content. --- ### Test Equipment Lead Generation Campaign > Description of a campaign to generate cost-effective leads in automotive and 5G communications markets for test equipment vendor, Anritsu. - Published: 2016-05-22 - Modified: 2025-04-15 - URL: https://www.napierb2b.com/test-equipment-lead-generation-campaign/ - Categories: Lead Generation A webinar campaign attracting hundreds of engineers Client: Anritsu Activities: Napier helped Anritsu create technical webinars on relevant topics, supporting the content generation process to ensure the webinar was as engaging as possible. We then worked with publishers to host and attract attendees to the online events. In addition to webinars, we also ran lead generation campaigns using white papers as content to drive registration. Results: The webinars attract several hundred registrations and typically 100-200 attendees watched the presentations live. Leads from this campaigns cost between $20 and $45 per lead: great value in a market where it is hard to find customers and the average customer spend is very high (often hundreds of thousands of dollars). --- ### Lead Generation with Landing Pages > Napier developed a text only email campaign sent to a highly targeted contact list to raise awarness of a recent LEM product launch. - Published: 2016-05-04 - Modified: 2018-10-17 - URL: https://www.napierb2b.com/lead-generation-landing-pages/ Client: LEM Overview: Napier developed a text only email campaign sent to a highly targeted contact list. The aim of this lead generation campaign was to drive recipients to a landing page specifically designed to prompt registrations for information on a new product launch. Napier worked with LEM to ensure the email content was compelling and the content offer on landing page was of the highest value to attract the best quality leads. Objective: LEM were focussed on targeting Engineers to raise awareness of a recent LEM product launch. Their goal was to generate high quality leads and capture these lead detailsthrough a landing page. This was LEM’s first lead generation campaign and they were keen to utilise Napier’s expertise and media contacts. Activities: Napier secured a segmented and highly focussed mailing list through a third party list rental. Once the database was compiled, Napier created compelling email copy to deliver LEM’s message and drive recipients to the dedicated landing page. Using landing page best practise, Napier designed a simple landing page with Unbounce to host the content offer. With advice from Napier, LEM chose a valuable piece of educational content to offer on the landing page to drive conversions. Once the email campaign had been delivered, Napier could analyse and download the lead data from Unbounce. The leads were then subsequently passed to LEM for processing by LEM’s sales team. Results: As LEM were impressed with the quality of the leads that resulted from the campaign, they have continued... --- ### Running Email Campaigns for Lead Generation > Case study of our client Penn Engineering, and how we ran email campaigns for lead generation, through dedicated landing pages and a valued offer. - Published: 2016-05-04 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/email-campaign-lead-generation/ Client: Penn Engineering Objective: Penn Engineering wanted to capture leads from list rental HTML email by using dedicated landing pages and offering a compelling value exchange for customer details to enable future lead nurturing. Activities: Penn Engineering made a simple CNAME change to their website to enable Unbounce, a simple landing page hosting site, to produce a relevant sub-domain name. Napier created the HTML for the list rental emailer, designed a landing page and a ‘Thank you’ page in Unbounce and hosted the content (in this instance, it was a whitepaper). The emailer was then distributed and we followed up by exporting weekly lead reports for the client to input into their CRM for their sales team to follow up. Results: Penn Engineering now benefit from dedicated German, French and English landing pages created by Napier, which are one of their main lead generation tools. A recent report from Eloqua stated that the industry average is less than 10% conversion rate but the Penn landing pages achieved outstanding conversion rates (ratio of leads generated to clicks to the page) that average in excess of 20%. --- ### Page 404 Custom - Published: 2016-02-23 - Modified: 2016-02-23 - URL: https://www.napierb2b.com/page-404-custom/ --- ### PR Resources > Insightful PR resources to improve your B2B PR campaigns and deliver measurable results. - Published: 2015-07-20 - Modified: 2024-11-07 - URL: https://www.napierb2b.com/resources/pr-resources/ Public Relations Napier's PR resources will help marketing professionals deliver successful B2B technology campaign. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B PR campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients' commercial success. EBOOKS Napier Insight The Changing B2B Marketing Landscape CASE STUDIES Raising the Profile of a British PC Manufacturer in the UK IT Media Creating a Video Newscast Channel to Supplement Press Releases Placing Reader Competitions across European Electronics Titles Creating a Global Campaign to Drive Traffic TIP SHEETS Gaining Coverage in the Business Press Approaches to Demonstrate the Impact of PR PR, Content Marketing and the Sales Funnel How to do Technology PR in Europe Hijack the News Agenda to Build Your Brand's Reputation How to Win an Award 7 Tips for Meetings at Trade Shows Useful Rules for Press Meetings Why Marketing Departments Should Care More About Internal Communications VIDEOS How to Win an Award Useful Rules for Successful Press Meetings Measuring the ROI of PR: The Best Approach Getting the Most Out of Journalist Meetings at Trade Shows The Value of 3rd Party Endorsement Are Shortening Attention Spans a Concern for Journalists? What B2B Publishers Can Learn From B2C What can PR Professionals do to Help Journalists? --- ### Marketing Automation Resources > Insightful B2B marketing automation resources to improve your B2B technology campaigns and deliver measurable results. - Published: 2015-07-20 - Modified: 2025-04-17 - URL: https://www.napierb2b.com/resources/marketing-automation/ Napier’s marketing automation resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your marketing automation campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success. CASE STUDIES Developing and Managing Vicor’s Marketing Automation Process EBOOKS: Marketing Automation Mistakes Leveraging Marketing Automation For Effective Lead Nurturing and Follow-Up After Trade Shows TIP SHEETS How to Use Marketing Automation to Track and Nurture Leads Following a Trade Show Marketing Automation Misconceptions The Simple Way to Create Landing Pages FACT SHEETS 25 Marketing Automation Facts for B2B Technology Companies VIDEOS How to Use Marketing Automation to Improve B2B Campaigns BLOG POSTS Chapter 1 - Marketing Automation Mistakes eBook- Wasting Marketing Automation Software Potential Chapter 2 - Marketing Automation Mistakes eBook - Lack of Integration with CRM Systems Chapter 3 - Marketing Automation Mistakes eBook - Lack of Personalisation Chapter 4 - Marketing Automation Mistakes eBook - Marketing Funnel and the Buyers' Journey     --- ### Social Media Resources > Insightful B2B social media resources to improve your B2B technology campaigns and deliver measurable results. - Published: 2015-07-20 - Modified: 2025-05-29 - URL: https://www.napierb2b.com/resources/social-media/ Social Media Resources Napier’s social media resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B social media campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success. EBOOKS Social Acceptance: Our Guide to B2B Social Media Your Complete LinkedIn Guide for Success ACCOUNT BASED MARKETING RESOURCES Account Based Marketing (ABM) - How You Can Ensure Success WHITE PAPERS The Most Popular Forums for Engineers B2B Facebook Marketing - Napier's Social Media Report TIP SHEETS Developing a Social Media Strategy Using Social Media to Promote B2B Events How To Use Social Media Data to Formulate Future Decisions How To Increase Your Social Media Intelligence Understand the ROI of Social Media VIDEOS VIDEO: Use Social Media to Improve Your Marketing Intelligence Gathering VIDEO: How to Use Social Media Data to Build Better Campaigns VIDEO: Six Tactics to Maximise Your Social Media Advertising Results VIDEO: How to Develop a B2B Social Media Strategy VIDEO: How to Grab Attention on Social Media BLOG POSTS Why Should you Bother with Social? Talk to us on social media --- ### Lead Generation and Lead Nurturing Resources > Insightful B2B lead generation and lead nurturing resources from Napier, a top B2B tech lead nurturing agency, that deliver results. - Published: 2015-07-20 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/resources/lead-generation-lead-nurturing-agency/ Lead Generation & Lead Nurturing Resources Lead generation is the process of attracting and capturing potential customers (leads). The goal of lead generation is to gather contact information—such as email addresses, phone numbers, or company details—so you can nurture the leads into becoming customers. Napier is a lead generation and lead nurturing agency that helps marketing professionals deliver successful B2B technology campaigns. Our resources, including videos, tip sheets and eBooks provide insight about important techniques to improve your lead generation campaigns, while the case studies showcase examples of how Napier has become one of the top lead nurturing agencies and has helped B2B clients deliver campaigns that drive our clients’ commercial success. EBOOKS 150 Lead Generation Tips and Tricks Great Content Marketing How to do Better Lead Generation CASE STUDIES Driving Demand in the Food and Beverage Industry Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness Driving Leads Through Account Based Marketing (ABM) Repurposing Content for Lead Generation Generating leads with a minimal budget spend TIP SHEETS Nine Steps to Increase Your Trade Show ROI How to Use Marketing Automation to Track and Nurture Leads Following a Trade Show Ideas for B2B Lead Generation PR, Content Marketing and the Sales Funnel VIDEOS Effective Marketing and the Sales Funnel Ideas for B2B Lead Generation   --- ### Email Marketing Resources > Insightful B2B email marketing resources to improve your B2B campaigns and deliver measurable results. - Published: 2015-07-20 - Modified: 2020-10-23 - URL: https://www.napierb2b.com/resources/email-marketing/ Napier’s email marketing resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B email marketing campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success. EBOOKS The Changing B2B Marketing Landscape WHITE PAPERS Email Marketing Success Email Validation Services - A Study Completed By Napier The Accuracy of Email Open Rates CASE STUDIES Producing Monthly Email Newsletters for Future Electronics TIP SHEETS Five Tactics to Get Your Subject Line Noticed The Simple Way to Create Landing Pages Top Tips for HTML Campaigns VIDEOS How to Get Your Email Subject Line Noticed & Increase Your Open Rates BLOG POSTS Why You Should Be Sending More Email Campaigns What Makes Customers "Click" on Email Campaigns --- ### Content Marketing Resources > Insightful content marketing resources to improve your B2B PR and marketing campaigns and deliver measurable results. - Published: 2015-07-20 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/resources/content-marketing/ Content Marketing Napier’s content marketing resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B content marketing campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success. TURTL Interactive content creation platform EBOOKS The Changing B2B Marketing Landscape CASE STUDIES Re-purposing Content for Lead Generation Increasing SEO Value and Traffic with Content Developing Thought Leadership and Showcasing Client Products Providing Interesting and Relevant Content to Drive Traffic Using a Whitepaper to Gain Marketing-Qualified Leads TIP SHEETS How to Optimise Your Website Content for B2B Buyers PR, Content Marketing and the Sales Funnel The Facts and Figures of Video Content Marketing VIDEOS Effective Marketing and the Sales Funnel BLOG POSTS Five Things B2B Buyers Want From Your Content Outsourcing Content Generation --- ### Raising Brand Awareness in the UK and Germany > Napier developed a PR programme to raise brand and product awareness for Vector Software in the critical UK & German markets. - Published: 2015-07-17 - Modified: 2025-04-14 - URL: https://www.napierb2b.com/raising-brand-awareness-in-the-uk-and-germany/ - Categories: Awareness PR programme including press meetings in both the UK and Germany Client: Vector Software Inc. Objective: To raise brand and product awareness in the critical UK and German markets. Activities: Napier developed an initial PR programme including press meetings in both the UK and Germany, as well as the development of by-lined opinion pieces based on the key topics identified at these meetings, which Napier then went on to secure as placements in the top publications. Following this, a second media tour was held, from which Napier developed a number of pieces of thought-leadership content, to secure as contributed article placements. Results: Napier exceeded the expected number of journalists attending the media tour in both the UK and Germany, by 100%. Vector Software has secured coverage in many of the key UK and German electronics titles, and as a result they have seen a 25% increase in website traffic coming from Europe. --- ### Marketing Automation for Power Components Company > Napier is responsible for power component company Vicor's entire marketing automation process, managing campaigns that reach 100,000 worldwide contacts. - Published: 2015-07-03 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/marketing-automation-for-power-components-company/ - Categories: Engagement Developing behavioural and data-driven triggered emails, and campaign management Client: Vicor Objective: To develop and manage Vicor's marketing automation process. Activities: Napier is responsible for the entire automation process, which includes developing the behavioural and data-driven triggered emails, managing campaigns that reach Vicor's worldwide database of over 100,000 contacts. Results: Through their marketing automation campaigns, Vicor have achieved an average open rate that's almost treble the industry average. Napier have further been successful in nurturing Vicor's customers and prospects, to ultimately grow their European sales and increase webinar attendees. --- ### Creating a Video Newscast Channel > Napier worked with Microchip to develop a video newscast channel, as a way of announcing new products while supplementing press releases. - Published: 2015-07-03 - Modified: 2018-10-12 - URL: https://www.napierb2b.com/creating-a-video-newscast-channel/ - Categories: Awareness, Content Announcing Microchip's products in a way that would supplement their press releases Client: Microchip Objective: To create a means of announcing Microchip products in a way that would supplement their press releases, and engage with new audiences. Activities: Having worked with Microchip to identify an opportunity for news announcements, we developed a series of video newscasts, one per every product release. Each newscast has been created at 60 seconds or less, using a professional actress to convey only the key points, benefits & features, while leaving the technical details for the press release. In addition, the videos are re-branded for the use of Microchip’s distributors. Results: In the first two years, Microchip has published 110 newscast videos and has over 55,000 views. --- ### Securing Coverage in a National Newspaper > During the DVLA's major infrastructure crisis, Napier identified an opportunity for SciVisum to comment, securing them coverage in a national newspaper. - Published: 2015-06-30 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/securing-coverage-in-a-national-newspaper/ - Categories: Awareness We were able to quickly develop and approve appropriate messaging for the media Client: SciVisum Objective: To raise awareness of SciVisum in the UK media. Activities: On the day car disks were abolished in the UK, the DVLA experienced a major infrastructure crisis, which was immediately reported by the UK press. Napier identified this situation as an opportunity for website performance monitoring provider SciVisum, and were able to quickly develop and approve appropriate messaging for the media. Napier approached the press, first to underline that the client was impartial and an authoritative source for comment, and effort that was followed by quotes provided via email, underlining the more pertinent parts. Results: In the initial discussion, it was established that The Telegraph would be the best national newspaper to approach, and through effective media relations, Napier were able to secure three paragraphs of quotes from SciVisum on The Telegraph online. --- ### Launching and Managing Email Newsletters > Napier launched and manages a series of monthly email newsletters for Future Electronics, reaching a database of over 43,000 contacts across the EMEA region - Published: 2015-06-30 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/launching-and-managing-email-newsletters/ - Categories: Engagement Collecting data from a number of internal databases, we designed and coded an efficient HTML template Client: Future Electronics Objective: To build a database of key contacts in the EMEA region, and to subsequently develop and manage a series of monthly email newsletters. Activities: We helped Future collect data from a number of internal databases, and we designed and coded an efficient HTML template. Each newsletter comprises of 6-8 stories about the products Future distributes, and is based either on a theme or dedicated to a supplier. We are now responsible for handling the entire process, including email design, developing the content, sending the emails, and managing the database. Results: To date, Napier have helped Future achieve consistent above industry average open rates. --- ### Placing Reader Competitions Across European Titles > To increase awareness of Microchip's development tools & generate leads, Napier is responsible for placing reader competitions in electronics publications. - Published: 2015-06-30 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/placing-reader-competitions-across-european-titles/ - Categories: Lead Generation Reader competitions in European electronics publications to raise awareness of Microchip’s development tools Client: Microchip Objective: To increase awareness of Microchip's development tools and generate quality leads. Activities: As part of an ongoing PR campaign, Napier is responsible for placing a series of reader competitions in European electronics publications, to raise awareness of Microchip’s development tools, ensure positive coverage and generate a source of quality leads. In addition, Napier developed a website to streamline the management of these leads. Results: The number of competitions placed in European titles has successfully increased year-on-year since 2002, and these competitions remain a highly effective way for Microchip to generate a significant number of quality leads, and generate positive coverage in many of the leading publications. --- ### Developing Microsite to Promote a Coding Standard > To mark the launch of a new version of PRQA's coding standard, Napier developed an entirely new website to include their updated coding standard. - Published: 2015-06-30 - Modified: 2020-10-05 - URL: https://www.napierb2b.com/developing-microsite-to-promote-a-coding-standard/ - Categories: Content, Lead Generation Developing a site that enabled developers to either request the entire coding standard as a PDF Client: PRQA Objective: To mark the 10th anniversary and launch of a new version of PRQA’s HIC++, one of the longest established coding standards for c++ programming language, Napier was challenged to build an entirely new website, replacing PRQA’s previous codingstandard. com site to include their updated standard. Activities: Using WordPress, Napier developed a site that enabled developers to either request the entire coding standard as a PDF, or access the standard as an interactive and engaging document, where they can browse, search or navigate by category. Napier was also tasked with designing a website that moved away from the corporate template, to a layout that strikes a balance between independence of the HIC++ coding standard and familiarity of the PRQA brand. Results: Since launching the newly updated codingstandard. com site, the number of average monthly downloads has increased tenfold. Additionally, traffic to the site has increased by an even greater factor as developers take advantage of the browsable HTML. The Client View "Suzy has been looking after us for a long time and she is just outstanding! She knows our business and has a great understanding of our industry. We couldn't do without her. Thank you! " – Fran Buchmann, Senior Marketing Manager, PRQA --- ### Re-purposing Content for Lead Generation > To create a new means of generating quality leads, Napier developed a Back to Basics eBook designed for engineers and graduates, using previous blog content. - Published: 2015-06-23 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/re-purposing-content-for-lead-generation/ - Categories: Content, Lead Generation The Back to Basics eBook was Vicor’s number one lead generation tool Client: Vicor Objective: To create a new means of generating quality leads. Activities: Using the most popular content from Vicor’s Power blog, Napier developed a ‘Back to Basics’ eBook designed for engineers and graduates. The book covered a range of power system design topics, and featured _ blog posts, largely written by Napier, in chronological order. Napier was additionally responsible for designing the cover for the eBook, as well as setting up the download forms and creating an email for several identified publications who wanted to publicise the link to download the free eBook. Results: The Back to Basics eBook was Vicor’s number one lead generation tool, and after only 10 days produced over 600 downloads. --- ### Raising the Profile of a British PC Manufacturer > Napier developed a PR campaign to raise Novatech's profile in the UK media, focusing on them being one of the few remaining British PC manufacturer. - Published: 2015-06-23 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/raising-the-profile-of-a-british-pc-manufacturer/ - Categories: Awareness To raise Novatech's profile as a UK manufacturer of IT equipment Client: Novatech Objective: To raise Novatech's profile as a UK manufacturer of IT equipment, as well as its transformation to a B2B business. Activities: Napier developed a PR programme to raise Novatech's profile in the UK media, focusing on them being one of the few remaining British IT manufacturers, while also pushing the idea that 'it's good to buy British' through opinion and thought-leadership content. Napier additionally hosted visits to the Portsmouth factory, as part of a media relations campaign. Results: Napier secured coverage for Novatech in the UK's leading computing publications including; IT Pro, Computing, Microscope and Industry Voice on Channel Reseller News. In addition, Novatech was featured in Finance Director and local media. Novatech further received recognition in as a top online PC retailer in PC Pro Excellence awards alongside John Lewis and Amazon. --- ### Using Marketing Automation to Nurture Leads Following a Trade Show > Our tip sheet provides tips on how to best optimise your trade show efforts, and nurture your leads during and post-show. - Published: 2015-03-17 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/using-marketing-automation-to-nurture-leads-following-a-trade-show/ Leads from trade shows are extremely valuable, but a shocking 80% of companies fail to follow-up on them. Used correctly, marketing automation tools make follow-up and nurturing easy. Our tip sheet on using marketing automation to effectively nurture & track leads following a trade show provides tips on how to best optimise your trade show efforts, and nurture your leads during and post-show. --- ### Freya Ward – Account Director > Freya is an account director who works with a variety of electronics & IT clients across the UK, Europe and US. Freya enjoys planning and implementing multichannel PR and Marketing campaigns in line with client objectives and budgets. - Published: 2014-08-19 - Modified: 2018-06-12 - URL: https://www.napierb2b.com/our-people/freya-ward-account-director/ Freya is an Account Director who works with a variety of electronics & IT clients across the UK, Europe and US. Freya enjoys planning and implementing multichannel PR and Marketing campaigns in line with client objectives and budgets. Freya’s current client portfolio includes specialists in global distribution, high-performance storage and current and voltage transducers. Having worked at Napier since 2013, Freya has gained hands on experience in email marketing, media buying, media analysis and press tour coordination. She has a passion for travel and enjoys building long term relationships with clients and the media. Freya originally joined Napier as part of our apprenticeship programme, this allowed her to gain practical industry experience whilst working towards a certificate in Marketing at Chichester College. Since completing her apprenticeship in 2015, Freya continued in higher education and now holds a Chartered Institute of Marketing Certificate in Professional Marketing. --- ### Jill Wakeford - Accountant > Jill is an experienced financial professional, who is responsible for managing Napier’s accounts. - Published: 2013-09-27 - Modified: 2014-06-12 - URL: https://www.napierb2b.com/our-people/jill-wakeford-accountant/ Jill is an experienced financial professional, who is responsible for managing Napier’s accounts. She is an expert user of a number of different financial packages including the industry–standard Sage packages. Jill is also responsible for handling Napier’s Forex requirements, managing payments to more than 30 countries in over ten different currencies. Jill has diverse experience in the field of accounting, having worked in practice, as a small businesses manager, as well as preparing final accounts for companies in the manufacturing, leisure and charity industries. She is a part qualified certified accountant, who likes to streamline & make accounting systems more efficient. Back to the Napier team... --- ### Marketing Research > A B2B technology agency that builds campaigns on research and insight. - Published: 2013-03-13 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/research/ Marketing Research Good campaigns are built on insight. Our research helps you understand the customers, markets and technologies you are addressing, providing the deep insight that drives great campaigns. We help you determine the most effective channels to reach the target audience and find “hot buttons” that excite and engage journalists and influencers, allow you to take advantage of them. Napier’s research team helps clients build deep insight that enables them to guide the target audience along the customer journey to deliver commercial results. Benchmark Studies, Research Reports and Competitive Analysis We’ve made some of our research available to download from our website for free. But this is only a tiny fraction of what we do: from the journalist benchmark studies we conduct for all our new clients to competitive analysis and bespoke studies of specific markets, our campaigns are built upon a foundation of deep market insight. We offer truly data driven PR and Marketing. "Before anything else, preparation is the key to success. " - Alexander Graham Bell Research Partners Our research often finds its way into clients’ press releases, and it’s often used by publishers to help them plan and promote their titles. Our partnership with the University of Chichester, however, ensures we approach all our research projects with the academic rigour that ensures confidence and credibility in the results. Electronics Industry Research We specialize in researching the opinions and needs of engineers in the electronics industry and have our own panel of engineers to help our... --- ### Microsite Development > Website and microsite development to boost your campaigns with inbound marketing to deliver high-quality sales leads. - Published: 2013-03-12 - Modified: 2025-03-26 - URL: https://www.napierb2b.com/technology-marketing/website-microsite-development/ Microsite Development We offer a creative microsite design service, backed up by programmers who build technical solutions that allow sites to integrate with your marketing activities. Using off-the-shelf content management systems (CMSs) such as WordPress and Drupal, we build stunning websites quickly and cost-effectively. What is a Microsite? A microsite is a small, standalone website or a single web page that is separate from a company’s main website. It is usually designed for a specific campaign, product, event, or audience segment. Examples of when you would use a microsite include: Lead generation campaigns Targeted messaging and personalisation Optimise for specific keywords as part of SEO activities Paid PPC campaigns Dedicated content hubs to show thought leadership Product launches and event promotion Microsites that Work Hard Our copywriters understand how search engines work, ensuring we build sites with effective on-the-page optimisation, whilst our SEO team ensures you build the inbound links that move your pages towards the top of the search engine results pages (SERPS). Get in touch to learn about our website development services Turning Visitors into Leads We understand that a B2B website is one of the most important sources of leads for our clients, and help to build unobtrusive content marketing hooks throughout the site. Our development team will integrate the site with your CRM system, and we also have extensive experience of using marketing automation systems to identify, nurture and develop prospective customers. The Right Content Ensuring that your content is attractive and influences the buying decision... --- ### Measurement and Results > An agency that uses business metrics to measure the results and ROI of campaigns. - Published: 2013-03-12 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/measurement-and-results/ Measurement and Results We deliver great results. How do we know this? Because we quantify success with the tangible, commercially driven metrics, using bespoke approaches that tell you precisely what you need to know, as well as measuring marketing ROI. We frequently work with clients to help them achieve challenging business goals that are measurable on their bottom lines: From lead generation and customer acquisition to development kit sales and design wins. Unlike many other agencies, we are measured and rewarded based upon our ability to deliver these tangible outcomes. Monitoring Results Marketing analytics and metrics can be overwhelming, so let us support you. Whether it’s achieving coverage to raise awareness, or running a promotion that delivers leads or design wins, we provide you with the coverage and evaluation services that are tailored to your requirements and that clearly demonstrate the return on your investment. Comprehensive Media Monitoring We also offer a comprehensive coverage evaluation service. Too often, specialist technical and trade media outlets are missed by the large press cuttings agencies and therefore some of your hard-won editorial could be missed. We have our own in-house experts who scrutinise hundreds of outlets to provide timely clippings from the printed and online technical and trade press, as well as bloggers, forums and communities. Insight, Not Just Data Digital marketing techniques mean it is now easy to generate a large volume of marketing data, from click through rates to website analytics. To make this information valuable, companies need insight. Our measurement... --- ### Issues & Crisis Management > Effective issues and crisis management to help B2B technology companies deal with unexpected problems and challenges - Published: 2013-03-12 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/issues-crisis-management/ Issues and Crisis Management Whether it's product failure, an accident or a pandemic, businesses must deal with many different crises. We now live in an age when prompt, empathetic and informed responses are essential to a successful outcome. Poor handling of a crisis not only results in bad press, but also long-term reputational damage that can harm your business years from now. Only by planning and executing the right strategies can organisations successfully navigate today's unpredictable environment. Crisis Communication With around one sixth of the world’s population already exchanging views and engaging with brands through social networking sites, we can no longer just consider traditional media as the only source of critique. The social media landscape changes constantly, as does public opinion. Customer satisfaction tracking and brand sentiment analysis in such a complex and diverse ecosystem presents many challenges and opportunities. Crisis Management plan We hope that the crisis management plan we develop for clients will never need to be activated, but being unprepared isn’t acceptable as the advanced communications network available to everyone today creates the potential for information to be distributed around the world in minutes. It is therefore essential for an organisation to be prepared for any threat that it could face. "Making good decisions is a crucial skill at every level. " - Peter Drucker Our crisis management services include: Crisis & preparedness planning. Response & dark site development. Media training. Media monitoring. How we deliver the service We build issue and crisis management into our... --- ### Technical Copywriting > We are a B2B technical copywriting agency that demands attention by clearly conveying key messages to all target audiences. - Published: 2013-03-12 - Modified: 2025-03-26 - URL: https://www.napierb2b.com/technology-marketing/b2b-technical-copywriting-agency/ Technical Copywriting We create copy that demands attention. We’re creative, appealing and engaging. Our technical copywriting clearly conveys the key messages about your product, service or business. We understand great B2B copywriting is integral to every PR and marketing campaign. Our in-depth understanding of technologies, applications and target markets means we can quickly deliver high quality written content that is effective across all your marketing communications activities. Our knowledgeable writers need the minimum of client input meaning your messages can get to work and reach your audience faster. Whether it is preparing a product press release, researching and writing a case study, blogging on a frequent basis, writing a feature article or producing a newsletter, Napier is a technical B2B copywriting agency that creates crisp factual copy in your customers’ language. We have a team of writers with backgrounds in key B2B markets who offer insight, expertise and compelling story-telling. Our writers include engineers and journalists who deeply understand the needs of your audience. “Either write something worth reading or do something worth writing about” - Benjamin Franklin Our copywriting services A technical copywriting agency with services that range from advertising copy to detailed technical white papers. Projects include: Press releases Technical articles and case studies Comment and opinion articles White papers Website copywriting Ad copy Blog posts Social media Application notes Brochures and collateral Search engine optimized text More than 25 different languages Successful communication of your message demands not only accurate technical writing but also technical translations that... --- ### International Campaigns > International campaigns spanning Eastern and Western Europe, USA, India and the Far East - Published: 2013-03-12 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/international-campaigns/ International Campaigns Today achieving success in one country is not enough for most organisations. Globalisation means campaigns need to deliver results around the world. Our tailor-made international B2B PR and marketing campaigns will meet your business requirements. As a technology PR agency, we are equally at home working as part of a client’s existing roster of international PR agencies or taking the lead agency role working with our own network of international PR specialists, delivering economies of scale through centralised campaign management. Speaking the same language We also offer a comprehensive translation and localisation service. This ensures you communicate effectively with all your international customers and deliver your marketing materials in a format that meets the needs of the recipient, whether they are a CIO in Germany, an engineering manager in Finland or a journalist in France. With our help and support, you will never get lost in translation! "It is not worth my while to manufacture in three countries only; but I can find it very worthwhile to make it for the whole world. " - James Watt Our International Campaign Management Services Include: Single point of contact for effective management of technical PR campaigns across multiple countries with local knowledge and expertise. Centralised PR and social media campaign content creation. Global business media handling. Centralised online reporting and evaluation dashboard to demonstrate value and justify PR spend Coordination of international press tours, events and product launches Europe: A Diverse Continent If you are planning a single, overarching EU... --- ### Press Room > We love you hard-working journalists and want to try to make your job easier! Here is some information about Napier we think you'll find helpful. - Published: 2013-02-20 - Modified: 2025-05-29 - URL: https://www.napierb2b.com/contact-napier/press-room/ Thanks for visiting our media centre. We love you hard-working journalists and want to try to make your job easier! If you have any questions or suggestions, please do let us know. Not getting the right releases? To be added to or removed from a distribution list for a particular client please email Clare@napierb2b. com Want an article, or need copy in your own language? Send an email to media@napierb2b. com and we’ll get right on it. If you need any other graphics or logos, send an email to media@napierb2b. com. Advertising people – we love you too! If you have any questions about creative for our clients’ campaigns, please email adcopy@napierb2b. com. Perhaps you’re writing about Napier (we are quite an interesting agency, you know! ). If so, please contact Mike Maynard Mike@napierb2b. com 01243 531123. --- ### Marketing Automation > We work with clients to understand needs, develop a strategy, assist in choice of tools and design and implement effective and efficient campaigns. - Published: 2013-02-20 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/marketing-automation/ Marketing Automation Manually controlling marketing activities is a waste of time and money. B2B marketers must work smarter and harder than ever before. With studies showing B2B technology customers don’t contact suppliers until most of the purchasing and decision-making process is complete, marketers need to use technology to identify, reach and nurture potential customers from first interest through to sale. Implementing a marketing automation platform will put you ahead of the competition. Marketing Automation Tools Marketing automation tools and the Inbound methodology allows our clients to gather intelligence about potential customers, build a relationship and generate high-quality leads. Our Marketing Automation services move prospects through the marketing funnel by presenting targeted messaging and content, via email and social channels, based on their online activities. We work with clients to fully understand their customer acquisition needs, develop a strategic plan, assist in choice of marketing automation platform (MAP) and design and implement effective and efficient content marketing campaigns. How marketing automation helps A combination of thought provoking copy, eye catching images, engaging video and audio; we work with clients to create cross platform bespoke campaigns, to ensure they are seen as the thought leader in their industry and the preferred supplier. From white papers to webinars, we create content that simply demands attention. “Instead of using technology to automate processes, think about using technology to enhance human interaction. " - Tony Zambito Content Marketing Marketing automation requires high-quality content to attract, convert and nurture your prospects. Our B2B tech expertise means... --- ### Content Creation > Content Marketing in B2B Tech should be thought provoking, eye capturing and engaging, we deliver all of these across a range of media. - Published: 2013-02-20 - Modified: 2024-09-10 - URL: https://www.napierb2b.com/technology-marketing/content-creation/ Content Creation We've created over 1000 technical articles, blogs and eBooks about our clients' technologies. Great content does much more than deliver sales messages to your prospects. We breathe life into text, images, video and audio, collaborating with you to generate attention-grabbing content that your target audience wants to engage with again and again. This tactic moves people through the buyer’s journey by providing valuable and relevant information to a targeted audience, taking them from awareness to opportunity in less time. Content Strategy Napier’s B2B content marketing services enable clients to deliver creative and engaging content to drive a prospect through the sales funnel to maximise conversions. Our experience at generating over 1000 articles, blogs and eBooks - plus many white papers and videos - means we understand people buying technical products and services and will create content personalised for technical, executive and other audiences. “When creating content, be the best answer on the internet. ” Andy Crestodina Online Content Marketing A combination of thought provoking copy, eye catching images, engaging video and audio; we work with clients to create cross platform bespoke campaigns, to ensure they are seen as the thought leader in their industry and the preferred supplier. From white papers to webinars, we create content that simply demands attention. Content Marketing: Combining Marketing Disciplines Content marketing for B2B companies is much more than simply generating white papers. In addition to identifying the right topics and generating the content, we help our clients get that content to their... --- ### SEM > Search Engine Marketing in B2B Technology can drive relevant and targeted traffic to your website to increase lead generation. - Published: 2013-02-20 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/sem/ Search Engine Marketing (SEM) Get to the top of Google (or Bing, or DuckDuckGo, or... ) Paid search engine marketing is one of the most effective ways to identify and capitalise on users' intent signals, so any effective online marketing strategy should include search engine marketing (SEM). SEM consists of ads that are displayed when users search for a keyword, with the largest platform being Google’s AdWords. SEM campaigns and search marketing strategy are perfect for promoting your product or service and are a great tactic for getting ahead of the competition. Be seen and get your message heard Prospects are much more savvy at searching the web nowadays and SEM will help to get more eyes on your business. SEM only costs you money when someone clicks your advert, also called pay-per-click. Our PPC campaigns maximise your visibility by targeting your most effective keywords. We work with clients to drive traffic to specific landing pages that generate high quality leads. Wide Range of SEM Services Just some of our B2B technology SEM activities include Keyword research PPC (Google Adwords) campaign management Landing page development and testing Analysis and reporting Optimised Search Engine Marketing Campaigns Creating a SEM campaign is straightforward, but optimizing the campaign is difficult. Napier ensures you target the right keywords with optimized adverts, and ensure that you bid the amount to get the best results from your campaign. Want to hear how our search engine marketing services will help drive sales-ready leads that deliver a fantastic... --- ### SEO > SEO is a vital marketing tactic and effective strategy. We use it to drive targeted traffic to your website. - Published: 2013-02-20 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/seo/ SEO The most powerful way to bring potential customers to your website, SEO is a fundamental part of any online marketing strategy. From keyword research and on-page website optimisation to creating an inbound link building strategy, we make it easy for your target audience to find you on a major search engine with our B2B SEO Services. Our website optimisation services mean that your business can be found locally, nationally or internationally. Website Optimisation Our team of writers combine their specialism in content creation with their technical expertise to produce content that grabs the attention of both readers and search engines alike. No longer can you stuff a page with your keyword and watch your rankings increase, SEO is now more complex than ever. However, get it right and you can ensure your website maintains or increases in ranking during the ever-changing search engine algorithms. As an integrated agency we adopt your B2B SEO strategy throughout all your PR and marketing activities, using relevant keywords and building inbound links with your PR. Get in touch to hear how our intelligent and sustainable approach to SEO could help drive targeted traffic to your website. SEO is Part of Integrated Marketing Link building is a key part of SEO, making PR one of the most effective SEO strategies available. By considering SEO to be part of our other services, we help move your website higher in the rankings, whether we’re conducting a media relations campaign, supporting your social media or writing blog... --- ### Strategy and Planning > Consultancy, strategic counsel and planning are foundational elements of Napier's service, helping clients build a clear and effective strategy. - Published: 2013-02-20 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/strategy-and-planning/ Marketing Strategy and Planning Strategy development is the foundation of great campaigns, and ensure you focus your resources on the activities that will deliver results, eliminating the unnecessary and ineffective. As Michael Porter said, “The essence of strategy is choosing what not to do. " Consultancy, strategic counsel and planning are foundational elements of our service. Working with clients to understand their own unique culture and business challenge, we identify a clear marketing strategy, communicate key messages and employ tactics to create a framework for measurement and assessment of ROI. Strategic Marketing Planning Our campaign planning is 360°, meaning we consider all marketing tactics to ensure your messages are delivered to your key audiences in the most appropriate form, at the best time to maximise their effect. The marketing plan we create could involve engaging with your stakeholders through Public Relations, Analyst relations, Advertising, Marketing automation, Marketing management, Social Media or Direct Marketing to tell your story. Some of our clients work with us in a specific country for their PR Strategy, although we specialise in delivering international campaigns. Delivering Results Finally we wrap all the activity up with clearly defined and mutually agreed qualitative and quantitative objective and measurement framework. For some clients, particularly American companies entering or growing their presence in Europe, we offer a marketing management service, allowing them to focus on hiring more salespeople to build the business. Case Studies Related Blog Posts --- ### Clare Reader - Senior PR Specialist > Clare manages the editing, translation and issuing of press releases for Napier's clients, as well as supporting many of other campaigns. - Published: 2013-01-04 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/clare-reader-pr-specialist/ Clare joined Napier in November 2012, as a media monitoring specialist, helping clients understand the reach, and ultimately return on investment, from their European PR campaigns. Clare is now responsible for managing the translation and issuing of press releases for all Napier’s clients, as well as maintaining and updating the company’s in-house editorial and PR checklist databases. She ensures we deliver high-quality, efficient service levels by maintaining procedures within the company handbook. Prior to joining Napier, Clare spent over 20 years working for both public and private sector organisations. Her experience includes providing support to senior executives and sales administration in technology companies. Back to the Napier team... --- ### Passionate about B2B Technology from A to Z > We love B2B technology. Here's some background to why we ran a campaign that described why we're passionate about B2B technology from A to Z. - Published: 2012-08-02 - Modified: 2014-05-22 - URL: https://www.napierb2b.com/go/passionate-about-b2b-technology-from-a-to-z/ Why are we running a campaign that talks about our passion for B2B technology? At Napier we believe that if an agency is going to generate enthusiasm and engagement amongst journalists and potential customers they have to be excited about your company and its products. As a specialist agency, our team are not only experts on business-to-business PR and marketing, but they've chosen to focus on B2B technology: we believe that persuading other businesses to buy your product is the most thrilling, fascinating challenge for marketing professionals like us. When we created the campaign, we had to find a technology for each letter of the alphabet. This wasn't a problem; in fact I saw account managers arguing about which technologies should be included, and complaining that their favourite had to be left out because we could only have one technology per letter. This enthusiasm and interest means our team is able to quickly get up-to-speed on new technologies and devise creative and innovative ways to communicate marketing messages about complex technology quickly and effectively. Whether your company's technology is on our list or not, we'd love to talk to you. Whilst Napier brings a wealth of experience from working with clients in many different technologies, our core strength is the ability to create B2B campaigns that deliver fantastic results. We deliver clear creative communications for technology-driven clients that help them achieve their business goals. Why don't you let us help you achieve your goals? Best Regards Mike Maynard Managing Director --- ### Payment By Results > We believe that our fee should be based upon whether we deliver the results that will help them achieve their business goals. Learn more about our PBR approach. - Published: 2012-08-02 - Modified: 2025-04-07 - URL: https://www.napierb2b.com/payment-by-results/ Payment By Results Napier believes that PR and marketing campaigns benefit by the use of payment-by-results (PBR): linking the our payment to the results we achieve is not only fair, but it also helps improve the campaigns we deliver for clients. Whilst many agencies use the more opaque payment for hours of work approach, PBR means that clients know exactly what they should expect for their money. Good PBR schemes rarely - if ever - result in clients enjoying a reduction in fees for mediocre work. At Napier we structure PBR campaigns so that the we're incentivized to do whatever it takes, for however long it takes, to deliver the agreed results. Campaigns that are anything less than brilliant have no place in an environment that embraces PBR, and our system is geared to help ensure we deliver better campaigns. Why do we encourage payment-by-results. Some of the reasons why we think it works so well are: Using PBR helps focus the mind when the brief is written, resulting in better briefs Defining what the payment depends upon means that the objectives and metrics of any campaign are clearer The agency remains focussed on achieving the objectives that matter most to the client throughout the campaign PBR results makes assessing the impact of the campaign as the metrics are very clearly defined at the start Of course it's possible to achieve these things without PBR - for example agencies obviously aim to deliver on all our objectives whether or not... --- ### Mike Maynard - Managing Director > Mike Maynard is the managing director of Napier Partnership Limited. His strategic thinking and technical knowledge are a valuable resource for our clients - Published: 2011-05-10 - Modified: 2023-10-25 - URL: https://www.napierb2b.com/our-people/mike-maynard-managing-director/ Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde's mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager. In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University. As of October 2023, Mike was appointed Deputy Chairman of Eurocom Worldwide, a leading global network of independent, privately owned PR and marketing communications agencies. Back to the Napier team... --- ### Rob Furby - Creative Services Manager > Rob Furby is a creative designer who produces compelling interactive rich media adverts for online campaigns as well as video and stunning print graphic design. - Published: 2011-05-10 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/rob-furby-graphic-design/ Rob leads creative design projects for all Napier clients, covering print collateral, advertising campaigns, exhibitions, online graphics, Flash and emailers. He is supported by a team of freelance graphic designers. Rob provides cutting-edge creative design that enhance our clients’ image and communicates effectively with their target audience. He has experience in a wide range of industries from consumer to engineering and specialises in helping clients maintain their corporate brand values when executing fresh and innovative campaigns that demand attention. Prior to joining Napier in 2006, Rob held creative roles within the print and signage industries developing his ability to take ideas from concepts to reality, whilst gaining experience of managing larger creative campaigns and bespoke projects. Rob has been working with leading edge graphical design software for over 13 years and is an expert user of tools for print and online design. Back to the Napier team... --- ### Suzy Kenyon - Director > Suzy Kenyon is a director of Napier. Her extensive experience of B2B technology marketing ensures our clients' PR and marketing campaigns deliver great results. - Published: 2011-05-10 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/suzy-kenyon-director/ Suzy has extensive experience of technical B2B marketing across all marketing disciplines and specialises in PR, advertising and direct marketing within the electronics components sector. In addition to her executive management role within the company, Suzy’s current client portfolio includes Microchip Technology, and Semtech. Suzy joined Napier in 1992 and has built strong relationships with editors across 34 European countries and drives pan-European PR campaigns for companies ranging from start-ups to S&P 500 enterprises. She regularly organises press tours and conferences throughout Europe and secures high-quality coverage with placements of viewpoints and articles in key European titles. Suzy plans, negotiates and places print and online advertising campaigns across Western and Eastern Europe, managing the translation and creative design in 27 languages. She writes, creates and executes effective direct mailing campaigns to databases exceeding 100,000 contacts, helping clients to build in-house databases as well as researching and recommending 3rd party lists from publishers and brokers. Back to the Napier team... --- ### Debbie Norton - Senior Account Manager > Debbie Norton has a wide range of experience delivering PR and marketing campaigns for industrial technology, electronics, IT and engineering clients. - Published: 2011-05-10 - Modified: 2014-07-03 - URL: https://www.napierb2b.com/our-people/debbie-norton-senior-account-manager/ Debbie helps clients across a wide range of B2B technology sectors including semiconductors, EDA, facilities management, sortation, industrial technology and test & certification. Her current client portfolio includes Crisplant, LEM, Penn Engineering and Polar Instruments. Debbie provides PR and marketing support for a wide range of projects, including successful press launches of new clients in both the UK and Europe, social media project such as managing client blogs and project management for major events. Prior to joining Napier in 2006, Debbie held B2B marketing roles within the technology industry at Richmond Systems and Albany Software, which encompassed direct marketing, advertising and PR. She has also had extensive experience in managing events through these roles and within the hospitality industry. Debbie holds the Chartered Institute of Marketing Advanced Certificate. Back to the Napier team... --- ### Our People > Napier's PR and marketing specialists help technology companies run effective campaigns that deliver great ROI. Meet the team here! - Published: 2011-05-10 - Modified: 2025-05-13 - URL: https://www.napierb2b.com/our-people/ Our People Strategic advice and campaign execution are only as good as the people delivering the insights and results. With diverse backgrounds, our team members combine extensive experience with a vast amount of market intelligence, forming an energetic, creative and – above all – responsive team of individuals. Management Team | Account Team | Behind the Scenes Meet the Management Team Mike Maynard CHAIRMAN A self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. Find out more... Ian Jarrett GENERAL MANAGER Ian is a strategic thinking B2B marketing specialist with a wealth of experience in the definition and delivery of marketing plans that connect and engage at all levels. As a qualified engineer with a vast commercial/ marketing background, Ian is able to get under the skin of the customer to define multi-channel targeted campaigns that enhance brands and deliver measurable results. Find out more... Suzy Kenyon DIRECTOR Suzy has extensive experience of technical B2B marketing across all marketing disciplines and specialises in PR, advertising and direct marketing within the electronics components sector. In addition to her executive management role within the company, Suzy’s current client portfolio includes Microchip Technology and Semtech. Find out more... Clive Over VP AND GM NAPIER USA Joining Napier in 2019 from the San Francisco Bay area, Clive is a 20+ year silicon valley veteran. He has... --- ### Launch of Data Centre Management Tool > Napier helped Avocent launch this important product with journalist briefings in UK, Germany and France, resulting in outstanding coverage. - Published: 2010-09-23 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/launch-of-data-centre-management-tool/ - Categories: Awareness Contacted over 60 key editors and invited them to meet with Avocent spokespeople at regional press tours Client Avocent Objective To launch Avocent’s MergePoint Infrastructure Explorer as the world’s first data centre management and planning tool in a single product. Activities Napier contacted over 60 key editors and invited them to meet with Avocent spokespeople at regional press tours to discuss this new and exciting product offering. A press release was issued, supported by press meetings, technical days and ongoing editor outreach across all four countries. Results This launch was a hugely successful campaign for Avocent and has as a result positioned the company at the forefront of data centre planning and asset management in the minds of key editors; subsequent coverage on similar product offerings from competitors has indicated that Avocent now leads the way. Napier secured 23 face-to-face meetings and achieved 47 items of coverage. --- ### Ongoing Email Marketing Campaign > Email newsletter campaign for Acal that included testing to optimise the performance and maximise ROI. - Published: 2010-09-23 - Modified: 2018-10-17 - URL: https://www.napierb2b.com/ongoing-email-marketing-campaign/ - Categories: Engagement Achieving success with European newsletters Client ACAL Technology Objective Continue ongoing email marketing campaigns in the UK and achieve success with European newsletters by making best use of ACAL’s in-house database. Activities Napier has continued to maximise the use of contacts from ACAL’s Netsuite database, through the creation of regular email newsletters featuring a number of ACAL’s franchises, together with ad-hoc emails highlighting new lines and promotions. ACAL’s European subsidiaries are also beginning to greater utilise Napier’s email service by including a range of successful UK stories within their newsletters. Results The campaigns have fostered ongoing customer relationships, through an active, permission-based database. Click through rates exceed 8% per newsletter, with responses significantly increasing when incentives are offered. New customers have been acquired through the programme, which has now been rolled out across ACAL’s European operations. --- ### Power Quality Campaign > Napier helped Lem raise the profile of its instruments business, ultimately leading to a very successful acquisition of the business by Fluke. - Published: 2010-09-23 - Modified: 2018-10-12 - URL: https://www.napierb2b.com/power-quality-campaign/ - Categories: Awareness A comprehensive PR programme covering seven European countries Client LEM Instruments Objective Increase awareness of power quality issues across Europe and position LEM as the leader in power quality measurement, helping to make the division an attractive acquisition target. Activities A comprehensive PR programme covering seven European countries, with extensive editor outreach; press meetings and conferences held in the UK, Germany and France; a programme of product press releases; and 20 contributed articles placements in one year. Results LEM Instruments extended its leadership in the market, despite significant competition activity. Ultimately the main competitor, Fluke agreed to purchase LEM Instruments from the LEM group, achieving LEM’s ultimate objective of divesting the business. --- ### RAID Storage Case Studies > Ongoing PR campaign, including several reviews, to promote 3ware RAID controllers and position them as the best choice for high-performance applications. - Published: 2010-09-23 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/creating-case-studies/ - Categories: Content, Engagement Generate case studies showing the benefits of using AMCC’s 3ware SATA RAID controllers Client AMCC/3ware Objective Generate case studies showing the benefits of using AMCC’s 3ware SATA RAID controllers in a range of markets. Activities An incentive was introduced to encourage the AMCC sales team to provide contact details for customers that would make a good case study. Napier contacted the customers directly, researched the details, wrote the case study and obtained the necessary approvals for the final text. Customers in the programme ranged from small specialist companies to RTÉ, the Irish national broadcaster. Results The programme generated a number of case studies that have been used as sales tools, as content for the AMCC website, within direct marketing campaigns, and three case studies were placed as contributed articles in the European Press. --- ### European Electronics Media News > Napier News is the leading source of informaiton about the European electronics media: print magazines, websites, digital magazines and other publications. - Published: 2010-09-10 - Modified: 2016-05-31 - URL: https://www.napierb2b.com/blogs/european-electronics-media/ European Electronics Media NewsNapier News is our blog about the changes in the European electronics market, carrying the views and opinions of Mike Maynard, managing director of Napier Partnership Limited since the beginning of 2004. Follow Mike on Twitter - @Mike_Maynard. Alternatively sign up for our monthly email newsletter that features the stories from Napier News and our other blogs. --- ### Marketing Blog > Napier's B2B Technology Marketing blog is a resource for marketing managers looking for information about PR, advertising, social media and direct marketing. - Published: 2010-09-10 - Modified: 2016-05-31 - URL: https://www.napierb2b.com/blogs/marketing-blog/ Marketing BlogSome news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us. --- ### Our Blogs > Our marketing blog highlights some of the latest ideas and techniques to improve your B2B campaigns, and Napier News covers the European electronics media. - Published: 2010-09-10 - Modified: 2020-07-01 - URL: https://www.napierb2b.com/blogs/ Our BlogsRead our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What's new? What works? What's next? Alternatively find out more about the latest changes in the European electronics media with Napier News - the best source of information for marketing managers in the electronics component industry since 2004. Sign Up for Our Newsletter Want the posts from all of our blogs delivered to your inbox every month? Simply sign up for our email newsletter. 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 --- ### Resources > Napier's guides to ensuring the best return on investment from your B2B technology marketing campaigns. Tips on PR, direct marketing and social media. - Published: 2010-09-10 - Modified: 2018-11-14 - URL: https://www.napierb2b.com/resources/ At Napier we've been helping B2B technology clients create great PR and marketing campaigns since 1984. Our selection of whitepapers, tip sheets, ebooks and videos contain some of the insights into effective campaigns from our technology PR and marketing experts, covering a range of topics from PR to marketing automation. PR Resources Guides to help you improve your media and analyst relations campaigns Content Marketing Resources Information on how to use content to create inbound and lead-nurturing campaigns Email Marketing Resources Email is still an important tool for B2B marketing: this guide shows you how to make best use of this direct marketing medium Marketing Automation Resources How to use modern tools and techniques to pull potentail customers through the marketing funnel Lead Generation and Lead Nurturing Resources Leads are a highly valuable commodity for B2B companies. Learn how to ensure you make best use of them. Social Media Resources Social media is an effective way to reach B2B customers and prospects: find out which platforms and strategies to use to make your social campaigns successful Napier's Marketing Tools A collection of the most important marketing tools to ensure success. --- ### Clients > Our clients include leading companies in the fields of electronic components, IT, storage, energy and industrial technology. - Published: 2010-09-10 - Modified: 2025-05-29 - URL: https://www.napierb2b.com/clients/ ClientsNapier provides innovative and effective campaigns for B2B technology clients from industries including electronics, software, information technology and green energy. Our open approach, and continual striving to help clients achieve their business goals creates long-term client relationships. Learn how we have helped some of these clients by reading our PR and marketing case studies. Our current and recent clients span a range of B2B technology industries including Electronics and Embedded, Information Technology, Software Tools, Test and Measurement, Business Software and Customer Management, Publishers and Events, Industrial Automation and other B2B technology industries: Electronics and Embedded Industrial Automation and Other B2B Technology Industries Information Technology Communications Software Tools Test and Measurement Business Software and Customer Management Publishers and Events --- ### Video > Video marketing for B2B technology companies. Filming, editing, production and training for online video marketing and video blogging. - Published: 2010-09-10 - Modified: 2021-07-23 - URL: https://www.napierb2b.com/technology-marketing/video/ Video If you are not producing video content, you won't be noticed. Whether you’re looking to capture executive presentations, webinars, product overviews or case studies, we deliver video project that engage your audience. From the first draft of the script to generating online views, we help clients get their message across. Whether it is a glossy corporate video or an engineer presenting on a technical topic, our internal team and specialist partners produce, edit and distribute videos that educate and enthral. Videos that Demand Attention Our videos support PR, direct marketing and social media campaigns, adding more high-value material to the marketing mix. Video is a popular medium and makes your messages easy for prospects to digest. Adding video marketing to your strategy is a great way to reach your audience in a fast and memorable way. “Creativity is intelligence having fun. ” - Albert Einstein Our Work Our team have produced and edited over 400 videos, so if you’re considering video marketing you are in safe hands. We create video concepts and storyboards that are both compelling and on-brand, and bring in partners for specialist expertise from cameramen to 3D animators to realise your idea. Our video production and editing experience spans across numerous clients and our projects have included: Client Newscasts Corporate Overviews Product Videos Animated Explainers Visual Snippets Exhibition Presentations Video Translations Webinar Re-purposing From Animated Explainers to Live Interviews There are many formats of B2B marketing video, and Napier has experience of delivering them all. Whether... --- ### Social Media > A social media marketing agency that helps B2B technology companies use social media to communicate with current and potential customers. - Published: 2010-09-10 - Modified: 2024-08-29 - URL: https://www.napierb2b.com/technology-marketing/social-media/ Social Media The leading specialist LinkedIn agency for engineering companies Get more followers, more engagement and more leads to grow your business. Social platforms are simple and effective channels for B2B tech marketers. We specialise in building social media programmes on LinkedIn that combine great content together with cutting-edge technology. Our strategies initiate and cultivate engagement with your community, stimulating discussions and building stronger relationships. Always pragmatic, we focus on results that drive revenue. The Power of Social Media B2B Social Media Marketing, especially on LinkedIn, is such a powerful tool for businesses. In this day and age, prospects expect to see a social presence as it allows them to take a look inside your business. Social media takes prospects beyond your corporate website and lets them see how you interact with other clients and this helps to build trust – essential for B2B sales. “The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy” - Rand Fishkin Community Management We work with clients to build a community, working across their chosen platforms. Whether it’s LinkedIn groups, forums, blogging or video communities, we help you communicate with the technical audience, saving you time and resources. As well as creating a social media strategy we also help you make sense of the all-important metrics so you can see the positive impact social campaigns are having on your business. B2B Social Media Channels Your target audience is likely to be spread... --- ### Design > A digital and print design agency for technology companies. Creative digital rich media adverts including flash and video, as well as graphic design for print. - Published: 2010-09-10 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/technology-marketing/design/ Design Stunning, beautiful and effective. Great graphic design makes marketing messages leap off the page. We have a passion for pantones and obsess over online. As the saying goes, you only get one chance to make a first impression and we work hard to make sure that your creative collateral makes the very best impression first time, every time with our design work. An image speaks 1000 words With experts in both print and web design, Napier’s creative team delivers stunning results on and offline. Whether you need an innovative postal mailer, engaging digital banners, a dynamic website or a complete refresh of your corporate identity with a B2B rebranding project, we create beautiful designs that customers can’t forget. "All creative people want to do the unexpected" - Hedy Lamarr Complete Design Services Our design services include: Print and digital adverts. Creative photography and photo composition. 2D and 3D graphic illustration. Animated graphics. Exhibition and event design. Corporate literature. Technical literature, including data sheets and application notes. PowerPoint and Keynote presentations. Branding B2B Audiences Love We are passionate about helping B2B companies build brands that are aspirational and drive customer loyalty. Our team of creatives make your brand stand out whether we’re helping you rebrand or develop a promotion for your latest product. "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. " - Jeff Bezos How we deliver the service Our Approach to Design: We believe... --- ### Direct Marketing > A B2B direct marketing agency that helps technology companies build databases to reach decision makers through email and postal direct mail campaigns. - Published: 2010-09-10 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/direct-marketing/ Email and Direct Marketing One-to-one communications are the most effective way of getting attention from your audience. Our B2B direct marketing campaigns bring you closer to your current and future customers with highly personalised communications that engage and sell. From engaging email to creative postal campaigns, Napier helps clients create conversations and generate sales opportunities. With our list rental and list sourcing expertise, we find targeted contacts to increase your reach and maximise your ROI. Direct Marketing for Lead Generation Need leads? Our B2B direct marketing campaigns can tie in with our marketing automation services to help drive your prospects through the sales funnel. Whether you are considering an email marketing or direct mail campaign, we build campaigns that create high-quality leads at low cost, including pre-qualification of prospects to ensure your sales team focus on the best opportunities. From Postal DM to Complex Marketing Automation Campaigns We believe in choosing the best possible vehicle for each campaign. Our campaigns range from intelligent email marketing and marketing automation to high-quality postal direct mail campaigns that precisely target your most influential prospects. Engaging Creative, Clever Automation We have developed many successful campaigns, from customer acquisition to projects to increase spend of existing customers of ecommerce clients. Our campaigns are always creative, never boring and make use of an intelligent approach to capture and nurture contacts. "The value of an idea lies in the using of it". - Thomas A. Edison How we deliver the service We use our four-step process to... --- ### News About Napier > The latest news and press releases about Napier Partnership Limited, a B2B technology PR agency with a focus on electronics PR and IT PR. - Published: 2010-09-10 - Modified: 2016-05-31 - URL: https://www.napierb2b.com/blogs/news-about-napier/ News About NapierFind out what's happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner. --- ### Editor Quotes > Great PR needs great relationships with journalists. These are some quotes and testimonials explaining what editors think about our approach to PR. - Published: 2010-07-13 - Modified: 2025-02-17 - URL: https://www.napierb2b.com/editor-quotes/ Editor Quotes Electronics and Embedded I've been working with Napier for more than two decades. Our cooperation has always been professional, reliable and friendly. -Gerhard Stelzer, Senior Technical Editor at Würth Elektronik It is always a pleasure to work with all at Napier and their clients. Napier has a very professional approach in relation to all aspects and is extremely responsive and fast acting when it comes to inquiries about further information about products and services. -Lars Kristiansen, Elektronik & Data In my many years of working with Napier, they have always understood the importance of the Danish market and have helped many clients run effective campaigns to reach Danish engineers. -Rolf Sylvester-Hvid, Editor-in-Chief, Aktuel Elektronik Research into the perceptions of the European distribution market is thin on the ground. So hats off to Mike Maynard, the managing director of Napier, the UK-based public relations and marketing company. -Mick Elliott, Editor, Electronics Specifier I have known the Napier team for many years and always found each and every one to be professional and easy to work with as well as warm and personable. They have a sound understanding of the needs of editors on business to business titles and an understanding of the electronics industry. The creative department complements the high quality of written material produced, combining strong technical stories with good visuals for extra impact. Over the years we have had some candid and insightful exchanges into the electronics industry which has always been appreciated and helped to strengthen... --- ### Newsletter > Subscribe to Napier News, our email newsletter covering PR, marketing, social media, advertising and the European electronics media. - Published: 2010-07-13 - Modified: 2020-03-19 - URL: https://www.napierb2b.com/contact-napier/newsletter/ Sign up for Napier News, our monthly email newsletter with news, thoughts and opinions about the European electronics media. Please enter your details below: Newsletter Signup var ss_form = {'account': 'MzawMLEwMDKyAAA', 'formID': 'SzMyNjIxsLTUTTYxNNY1STU317VMTkvUTbI0sbBIMjdJMzRJBgA'}; ss_form. width = '100%'; ss_form. height = '1000'; ss_form. domain = 'app-3QNLJC2IT8. marketingautomation. services'; // ss_form. hidden = {'field_id': 'value'}; // Modify this for sending hidden variables, or overriding values // ss_form. target_id = 'target'; // Optional parameter: forms will be placed inside the element with the specified id // ss_form. polling = true; // Optional parameter: set to true ONLY if your page loads dynamically and the id needs to be polled continually. *required field Napier will not give your data to any other companies. You can unsubscribe from the newsletter at any time. --- ### Where to Find Us > Where to find Napier. Our offices are shown on the location maps below. - Published: 2010-07-13 - Modified: 2023-05-05 - URL: https://www.napierb2b.com/contact-napier/where-to-find-us/ Napier Partnership Limited Donnington Park House Donnington Park, Birdham Road Chichester West Sussex PO20 7DU Email info@napierb2b. com Phone +44 (0) 1243 531123 Fax +44 (0) 1243 779070 --- ### Contact Us > Contact details for Napier Partnership Limited. Call us on +44 1243 531123, or email: info@napier.co.uk. Addresses for London and Chichester offices. - Published: 2010-07-13 - Modified: 2024-12-06 - URL: https://www.napierb2b.com/contact-napier/ Contact Napier Talk to us on social media:Head Office Napier Partnership Limited Donnington Park House Donnington Park Birdham Road Chichester West Sussex PO20 7DU United Kingdom Click here for a map Email: info@napierb2b. com Phone: +44 (0) 1243 531123 Fax: +44 (0) 1243 779070 Napier USA 1731 Clinton Avenue Alameda CA 94501 Email: info@napierb2b. com Phone: 650-741-0004 London OfficeBourne House 475 Godstone Road Whyteleafe London CR3 0BLKeele OfficeSmart Innovation Hub (IC6), Keele University Staffordshire, ST5 5BGAsk Us a 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Napier Partnership Limited is registered in England and Wales with company number 4138045. VAT registration: GB - 768 9476 51 --- ### Work for Napier > Work for Napier! Our latest vacancies for PR and marketing professionals are shown below. We're always looking for great people to join our team. - Published: 2010-07-13 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/contact-napier/work-for-napier/ Current VacanciesLooking to develop your career and have fun at the same time? Join our award-winning team by applying for one of our current vacancies:Click here to view our current vacanciesCan't see the role you want? Talent creates its own vacancy. We'll always listen to engineers with a flair for communication, creatives bursting with sharp ideas, or advertising and direct mail gurus ready to swap stress in the City for chilling out in Chichester. Experienced or just committed to learning, if you have the talent, we'll create the vacancy. Interested? Send us your details. Why Work for Napier? The Napier team are great at helping and supporting one another. Challenges and curved balls can take you out your comfort zone but give you a real sense of achievement on completing these tasks, and there is always someone to help you learn to solve new problems. Rarely is one day the same as the last. So, if you like variety and thrive on pace, this is the place for you. Napier is owned by its employees. Yes, really! Being employee-owned gives you a real say in how the business is run, and lets you share in the profits. Great work is rewarded with competitive salaries and regular bonuses, along with ad hoc “treats” throughout the year. Our Values Everyone wants to do a great job, but our values set us apart as an agency and an employer. If you care about the same things as we do, you'll fit right in.... --- ### About Napier > Napier Partnership Limited is an integrated PR agency, with offices in Chichester and London, UK. We are experts in B2B marketing for technology companies. - Published: 2010-07-13 - Modified: 2024-05-10 - URL: https://www.napierb2b.com/contact-napier/about-napier/ About Napier Napier is an award-winning B2B technology PR and marketing agency that uses deep market insight to design and implement creative campaigns, which drive our clients’ commercial success. The agency offers a complete portfolio of PR and marketing services, helping clients in markets such as Electronics, IT and Industrial Technology promote their products and services throughout Europe. Launched in 1984, Napier was one of the first agencies in Europe to specialise in the electronics market, subsequently expanding to help clients in a range of B2B technology sectors. Initially a PR agency, today, Napier combines extensive experience with a vast amount of market intelligence and an energetic, creative and - above all - responsive team of individuals. With offices in Chichester and London, and a network of partners around Europe, our clients range from startups to global enterprises. Our achievements are widely recognised, including our regular appearance in PR Week's Top 40 Technology Consultancies and the awarding of the PRCA's International CMS (Consultancy Management Standard) accreditation. Our Heritage Napier comprises the original Napier company that was founded by Veronica and Laurie Thomas. After the founders retired and Mike Maynard took over as managing director, Peter Bush Communications, Armitage Communications and Neesham PR were acquired, forming a team of experienced individuals whose deep understanding and expertise allow them to deliver technical market insight across the B2B technology industry. Armitage Communications, a high-tech PR and Marketing agency was acquired by Napier in January 2019. In October 2022 Napier acquired electronics and AV... --- ### PR > A PR agency for technology companies providing media relations, analyst relations, corporate PR and internal comms integrated into the overall marketing mix. - Published: 2010-07-13 - Modified: 2025-05-27 - URL: https://www.napierb2b.com/technology-marketing/pr/ PR Over 40 years of successful PR and communications campaigns. Napier is a leading B2B PR agency specialising in technology across Europe and North America. Our passionate and creative team delivers results-driven campaigns that strengthen your relationships with key industry influencers. With experienced technical writers, expert translators, and PR professionals who maintain strong media connections, we create high-impact public relations strategies. Our approach raises brand awareness, shifts market perceptions, and drives measurable results in the technology and B2B sectors. Additional PR services Although we all now work and live in the digital age, traditional PR most definitely has its place. Most of our clients issue regular press releases and each year we gear ourselves and our clients up for press briefings and product launches in the UK, Europe and North America. As technology PR specialists, over the years we have built strong and lasting relationships with publishers and editors and our clients often reap the benefits of these ongoing relationships. Campaigns Driven by High-Quality Content Generating content that is valued by your audience is the key to effective PR campaigns. With in-house experts and a large roster of outstanding writers and translators, Napier creates content that your prospects want to read. In addition to using media relations, we amplify the impact of this content with inbound marketing, SEO and social media to ensure that your PR activities deliver the best possible ROI. “Great journalism will always attract readers. The words, pictures and graphics that are the stuff of journalism have... --- ### Marketing Management > Marketing agency providing strategic advice and counsel; research; planning; and tactical marketing management. Measured with clear objectives and KPIs. - Published: 2010-07-13 - Modified: 2021-07-16 - URL: https://www.napierb2b.com/technology-marketing/marketing-management/ Marketing Management We do much more than campaign management: We provide a turnkey marketing management service for clients entering Europe. From strategic counsel and planning to research and transparent measurement, we provide creativity, innovation and excitement throughout the marketing process. Our end-to-end experience and marketing management expertise of over 20 years ensures we generate tangible results that matter. Strategy Breaking into a new market or a new territory, or even both can be daunting. Our team have helped many B2B technology companies navigate new waters, so you can benefit from our years of experience. Together we will create a strategy to reach your target audience in the most effective and efficient way to maximise your ROI. Planning At Napier we offer an integrated PR and marketing approach, which means we develop a detailed plan with you to create awareness, generate leads and promote engagement for your B2B marketing campaigns using a selection of our services. Management We are used to working with international clients and are experienced at managing campaigns far and wide. If you already have a marketing department, we will work closely with them to manage and monitor your campaign. If you are short on resources, we can be the extension to your team, providing you with vital feedback and reports on your campaigns, allowing you to get on with the job at hand. How we deliver the service We help you plan and evaluate your marketing activities using our four-step process. With our knowledge of other companies... --- ### What we do > A leading integrated agency for B2B Technology clients. Napier's services include PR, direct marketing, email marketing, social media, advertising and video. - Published: 2010-07-13 - Modified: 2025-04-07 - URL: https://www.napierb2b.com/technology-marketing/ What We Do Today organisations can't wait for results, so we take our knowledge, experience and insight to solve marketing challenges and to increase the speed prospects travel through your funnel, generating opportunities more quickly. Our unique approach to campaign strategy designs-in speed to our campaigns from the outset, building integrated campaigns that focus on the important tactics, whether you need to increase awareness, generate leads or engage contacts to create opportunities. Check Out Our Case Studies Napier's Four-Step Process Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. In the DETERMINE step, we build deep understanding of the situation to work out how to outsmart your competition. We look at the client, their markets, products, technologies and competitors, using a combination of analysis tools, research and our experience to paint a detailed picture of the situation and the opportunities for our client to grow. The FOCUS stage builds clear profiles of the audience we need to reach, the best channels to communicate with them and the messages that will resonate with their particular situation. We then DELIVER the work using the best tactics to achieve the campaign goals. Finally we are continually measuring the campaign performance to ENHANCE it, making adjustments when optimisations come to light, rather than waiting for the end of the campaign to measure and report. Our 4-step approach ensures we generate the best possible... --- ### The Napier News policy on comments > We moderate all comments, and will remove comments about your if you complain. We prefer that you reply to comments, rather than asking for them to be removed. - Published: 2008-12-09 - Modified: 2011-09-17 - URL: https://www.napierb2b.com/go/the-napier-news-policy-on-comments/ The Napier News website operates the following policy regarding comments on stories: All comments are held for moderation before being published I will never edit part of a comment that has been submitted to the site All relevant comments will be approved and published, provided they meet the other criteria below Comments that simply advertise your publication will be considered irrelevant. I will, however, post comments that compare your publication with another An automatic spam filter is used to remove most irrelevant comments I will not publish any comment that I deem to be offensive. This includes the use of offensive language, personal attacks, or any other offensive post Clearly this means that the comments may not represent my views - in fact I'd like to have as much variety of opinion as possible! If a company or person complaints about a comment (made by someone other than myself) that refers to them, I will remove all the text in the comment and post a note that says the content has been deleted on request. Although I would prefer you to reply with another comment, and strongly encourage you to do so, I will always delete the comment if you ask me. I hope these simple rules will help make the comments section both useful and positive. If you have any questions, please email me. Regards Mike --- --- --- ## Posts ### Why ABM Fails – And How to Fix It > Unlock the potential of B2B ABM to enhance your marketing strategy. Learn common pitfalls and how to avoid them. - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://www.napierb2b.com/2025/06/why-abm-fails-and-how-to-fix-it/ - Categories: Marketing Blog, News About Napier - Tags: ABM, digital marketing Account-based marketing (ABM) can be a powerful instrument in a marketer’s toolbox, but it’s not a magic wand. Sure. When it’s done right, ABM helps B2B companies focus their marketing and sales efforts on high-value accounts with greater precision and better ROI. But if it goes wrong, it can be a very expensive mistake. So how can you use ABM to its full potential while avoiding a career-threatening mistake? First, you need to know how ABM can fail. Only then you can fully understand how to ensure it works for you. . Following are the top five reasons ABM can fail, followed by what you can do to avoid it. You’re Targeting the Wrong Accounts This is probably the most common failure of ABM campaigns. i. e. , the campaign has targeted the wrong people. This happens in one of two ways: the net has been cast too wide; or you haven’t effectively researched who your ideal customer actually is. Some teams overreach and build large, unrealistic target lists based on wishful thinking (e. g. , big brand logos or “wouldn’t-it-be-cool if” prospects). Chasing these “prospects” wastes valuable time and, therefore, money on targets that would never materialise as customers while simultaneously sucking the oxygen out of those who stand a far better chance of becoming a valuable customer. Other marketing teams, commit the cardinal sin of skipping the research altogether. Just knowing a company’s industry or size is nowhere near enough. If you haven’t done proper, in-depth research to... --- ### Top Tips for Successful B2B Social Media: My Notes from a Podcast Interview with Emeric Ernoult, Agorapulse > Discover insights from my interview with Emeric Ernoult Agorapulse on improving social media strategies for B2B companies. - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://www.napierb2b.com/2025/06/top-tips-for-successful-b2b-social-media-my-notes-from-a-podcast-interview-with-emeric-ernoult-agorapulse/ - Categories: Electronics Media News - Tags: Interviews with Napier, podcasts Business-to-business companies often struggle with social media. I hear clients and prospects worry about what to post, the tone of voice to use and why their social media campaigns don’t seem to generate results. There must be a better way for B2B companies to approach social media! Recently I had the opportunity to talk to Emeric Ernoult, co-founder of Agorapulse on the Marketing B2B Technology podcast. I’ll let you into a little secret: the reason I do the podcast because it gives me the opportunity to talk to amazing people who I’d probably not meet if I didn’t interview them. I’ve said to a couple of people that the interview with Emeric was one of those where I took notes during our discussion. I know they think it’s hyperbole, so I thought I should write up those notes in a blog post. Why is B2B Social Media so Hard? Today, social is not the primary marketing channel for most B2B companies, but it’s hard. Emeric said that “social media is probably the most chaotic channel in the whole marketing world”. Most other channels are pretty constrained in terms of what you do. Social is not. There are so many potential platforms to use for social. Even picking the ones to use can be complex. Then you need to understand how each of them works: they are all different, and you’ll only get the best results if you create different content. You’ve also got the challenge of measurement, the problem of... --- ### Navigating Social Media Chaos - Emerick Ernoult - Agorapulse > Elevate your social media marketing strategy with tips from Emeric Ernoult on value-driven content and team collaboration. - Published: 2025-06-02 - Modified: 2025-06-02 - URL: https://www.napierb2b.com/2025/06/navigating-social-media-chaos-emerick-ernoult-agorapulse/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, media page podcasts, Social Media for B2B Marketers, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B marketers to focus on providing value through educational and entertaining content and offers practical advice for leveraging team members and influencers to enhance social media engagement. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Agorapulse Founded in 2010 by Emeric Ernoult and Benoît Hédiard, Agorapulse is a leading social media management platform headquartered in Paris, France. Designed for businesses, agencies, and marketers, Agorapulse streamlines social media workflows by providing tools to schedule posts, monitor conversations, engage with audiences, and analyze performance across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. About Emeric Ernoult Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Under his leadership, Agorapulse has distinguished itself in the competitive landscape by ranking #1 across top software review sites like G2, GetApp, Capterra, Appvizer (France), and OMR (Germany). Emeric's strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove... --- ### Get Your Targeting Right: Why It Matters in B2B Marketing > Unlock the power of account based marketing to target the right clients and improve your B2B marketing strategy. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://www.napierb2b.com/2025/05/get-your-targeting-right-why-it-matters-in-b2b-marketing/ - Categories: Marketing Blog - Tags: ABM In B2B marketing, who you target matters just as much as how you market. That’s why more companies are turning to Account-Based Marketing (ABM). Instead of spreading your message to anyone who might listen, ABM helps you focus on the accounts that are most likely to buy. It help saves time, money, and effort. But only if you do it right. A big mistake marketers make with ABM is trying to go after too many companies without knowing who’s actually in the market. Only about 5% of businesses are actively looking to buy at any given moment. That means if you’re not targeting that 5%, most of your effort could be wasted. Knowing who’s ready to buy, and when, is the first key to making ABM work. Accurate data is essential. If your data is off, you might end up pitching the wrong company altogether. (Think trying to reach Coca-Cola and ending up with a small independent bottler instead. ) Bad data wastes your time and damages your credibility. So, it’s important to keep your contact lists clean and your information up-to-date. Defining your ideal customer profile (ICP) goes beyond just industry or company size. The most effective marketers dig into the specific problems their product solves. If you understand the pain points of your audience, you can create messages that actually connect and, hopefully, convert. Intent data helps, too. It shows you which companies are researching solutions like yours, so you can reach out when they’re most interested. Timing... --- ### The Ojo-Yoshida Report Has Rebranded! > The Ojo-Yoshida Report has rebranded as TechSplicit, focusing on the real-world impact of technology and innovation. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/the-ojo-yoshida-report-has-rebranded/ - Categories: Electronics Media News - Tags: USA and American Publications The Ojo-Yoshida Report, a well-known voice in tech journalism, has rebranded as TechSplicit, a brand dedicated to exploring the global high-tech landscape, and the intended and unintended consequences of innovation and decisions within the sector. Led by founder and Editor-in-Chief Bolaji Ojo, TechSplicit will investigate the greater implications of technology on markets, policy, economies, and society. Joining Ojo in a new leadership role is Mike Markowitz, now Editor-at-Large. They lead an editorial team with over a century of combined experience in semiconductors and international tech. TechSplicit will also expand its content offerings with a new podcast series and virtual summits on some of the most critical and high-growth areas of the industry including AI, semiconductors, power, and electronics lifecycle management. It’s interesting to see this rebrand, as Junko Yoshida moves on from the news platform. We look forward to seeing how the publication and its content evolves with this change. --- ### Meet Napier's Head Of Content: Q&A With Phil Gibson > Dive into a Q&A with Napier's Head of Content and learn about content creation and a surprising love story. - Published: 2025-05-27 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/meet-napiers-head-of-content-qa-with-phil-gibson/ - Categories: Marketing Blog, News About Napier - Tags: Interviews with Napier, Napier Q&A, news about napier, PR and Media Relations for B2B Tech ‘This year marked 10 years since I first started on this journey, and I haven’t really looked back. ’ Content is often at the heart of every campaign. At Napier, we often present our campaigns as 'content-driven', whether that be in a traditional PR format like articles, or a digital marketing format through LinkedIn or Google ads. I recently chatted with Napier's Head of Content, Phil Gibson, who shared his journey into the industry and how our content creation capabilities support our clients. Could you begin by telling me a bit about your time at Napier? No good story would be complete without some sort of love interest, and mine is no exception. It’s 2014, and I’m eking out a (very) modest living doing freelance copywriting by day, and pulling pints by night. Then I met a girl. The problem was that I lived in Guildford, and she lived in London. So on a Friday night, I would finish my shift at the pub and charge up the A3 in my tiny Peugeot 106 to spend the weekend with her, before coming back on Monday morning for my next shift at the pub. I kept this up for nearly a year, but also knew I had to find something more permanent (and better paid) to allow me to move in with my then-girlfriend. Enter Armitage Communications, which in 2015 offered me a job right at the bottom of the ladder as a Junior Account Executive. Crucially, it enabled me to... --- ### Entries For The Elektra Awards 2025 Are Now Open! > Entries for the Elektra Awards 2025 are now open! Join us in celebrating innovation in the electronics industry. - Published: 2025-05-23 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/entries-for-the-elektra-awards-2025-are-now-open/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Entries are now open for the Elektra Awards 2025, which will take place on Tuesday, 9th December at the Hilton Bankside in London. Now in its 23rd year, the awards feature 18 categories, with a new addition for 2025, the Neurodiversity Product Design Award. The awards recognise and honour innovations and accomplishments by those shaping the industry, from start-ups to enterprises, and experienced electronic engineers. Be sure to enter before the final deadline of 13th June 2025. The Brightspark Awards entry is also now open. Celebrating promising young professionals (30 years old or under) in the electronics industry, the awards recognise those already making a difference in the first years of their careers, or those who are still studying but showing promise to become the leaders and innovators of the future. --- ### elektroniknet.de Expands International Offering with Arabic-Language Segment > elektroniknet.de launches content in Arabic, enhancing connections in the electronics industry for local decision-makers. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.napierb2b.com/2025/05/elektroniknet-de-expands-international-offering-with-arabic-language-segment/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications elektroniknet. de, has announced the launch of an Arabic language section, as it looks to expand its international offering. Following the successful establishment of content in multiple languages, including German, English and Chinese, this move reflects an impressive growth strategy as the Arabic market gains prominence in the electronics industry. With 5. 2 million annual page views, and over 65,000 technical and product articles, this new addition will not only serve the regional Arabic electronics tech community; but connect global tech providers with local decision-makers, offering fresh opportunities for suppliers and targeted visibility in this dynamic market. This reflects a shift in Arabic markets like the UAE, Saudi Arabia and Egypt, which are heavily investing in infrastructure, digitalisation and industry 4. 0 technology. Digitalisation and initiatives like 'Saudi Vision 2023' are driving Middle East and North Africa’s emergence as a key growth region for the electronics industry. It's encouraging to see key electronics media like elektroniknet. de fostering collaboration between local decision makers and global tech providers through a central platform, while expanding their reach with multilingual content. We wish elektroniknet. de every success in this new initiative. --- ### The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics > Discover how Brand Metrics helps B2B marketers address challenges in measuring brand effectiveness with innovative solutions. - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://www.napierb2b.com/2025/05/the-power-of-brand-marketing-transforming-b2b-marketing-strategies-sean-adams-brand-metrics/ - Categories: Marketing Blog, News About Napier - Tags: Branding Strategies for B2B Tech Marketers, media page podcasts Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Brand Metrics Brand Metrics’ is a technology company measuring brand lift at scale. Brand Metric’s unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent - that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www. brandmetrics. com About Sean Adams Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry. He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics. Time Stamps 00:00:17 -... --- ### A Napier Webinar: Attribution: The Biggest Marketing Fairytale > Join Napier's webinar to uncover the complexities of Marketing Attribution and its impact on campaign success. - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://www.napierb2b.com/2025/05/a-napier-webinar-attribution-the-biggest-marketing-fairytale/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Tactics Webinars, Napier Webinar Register for Napier's webinar and learn why attribution might not truly reflect a campaign's success. We will cover: Attribution models and the customer journey Why attribution is a childish measurement How B2B customers buy Business metrics Why you should measure incremental improvement Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘How to Integrate AI Into Your Marketing Campaigns’ Transcript Speakers: Mike Maynard Good afternoon everyone. Welcome to the latest Napier webinar. It's good to have you all joining. I hope it's all going well, and what I'm going to do is I'm going to talk about attribution. So attribution isn't always seen as the greatest, most interesting topic, but I think it's really important. So a lot of what we do in digital is all about measurement, and it's all about, you know, understanding what we do and making sure that we can actually measure what we achieve, and that's obviously very important, but the way we measure it is really, really key to making sure we actually get the right numbers. And the problem is, is that, basically, quite often, we think up numbers that have no real basis. In fact, they're total fairy tales, and we present them with three digits after the decimal point. And because it looks precise, we believe that it's all precise. The reality is, is that those numbers can often be fake. And what... --- ### Guest Blog - Kay Petermann's View On Canton Fair Visit In China > Read our guest blog from Kay Petermann, Editor of IEN DACH, who discusses his visit to the Canton Fair in China. - Published: 2025-05-20 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/guest-blog-kay-petermanns-view-on-canton-fair-visit-in-china/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Guest blog We were delighted to receive a guest blog from Kay Petermann, Editor of IEN DACH, who discusses his visit to the Canton Fair in China and his view on the event: The opportunity to attend the 137th session of the China Import and Export Fair is a new and interesting experience for me. It is new after nearly twenty years of attending European B2B events. Having attended European shows in the broader factory automation environment since I joined a B2B publishing company in the summer of 2006, this week has opened a new chapter in my career. I travelled to Guangzhou, China to attend the 137th Canton Fair as editor of IEN Europe. With its 55 exhibition sections and 172 product zones, this is the most horizontal event I have attended in my professional life; even the Hannover Messe, one of Europe's major spring events each year, has a fairly vertical selection of industries compared to this. Certainly, one of the first things you notice is the high level of internationalization, with buyers from more than 210 countries and regions. China's industrial innovations in batteries, photovoltaics, digital technologies and intelligent manufacturing are represented with a focus on advanced technologies and green solutions. One of the new highlights of the show is the Service Robots Zone, which showcases the latest developments and innovations. From manufacturers of joints and grippers that work like a human hand, to cobots and mobile robot units for the agricultural industry, harvesting fruit or vegetables such as... --- ### Future Horizons: May Semiconductor Update > Explore the Future Horizons May report for insights on the semiconductor market and its recent growth trends. - Published: 2025-05-16 - Modified: 2025-05-16 - URL: https://www.napierb2b.com/2025/05/future-horizons-may-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We're happy to share this month's extract from the Future Horizons May report on the semiconductor market. Explore the latest market perspective and informed insights below. Executive Summary Annualised growth rates tapered off in March, with Total Semiconductors growing 20. 6 percent, down from last month’s 20. 7 percent number and August 2024’s 28. 5 percent cyclical peak. Total ICs continued to be the star sector performer, at a healthy 24. 8 percent growth up from 24. 1 percent in February, with Opto at minus 3. 5 percent, vs. minus 2. 3 percent in February, and Discretes dropping back into negative growth territory, at minus 0. 9 percent, following last month’s short-lived excursion into positive annualised growth. Whilst the overall IC market still showed strong double-digit growth, the overall trend is still one of decline, a downward trend that started from August 2024’s 36. 2 percent peak seven months ago, Figure E1(a). We do not expect this trend to turn up anytime soon. Annualised growth rates are, however, just one side of the coin. Our preferred measure is the month-on-month revenue growth trends, which we believe are a more accurate reflection of the overall industry health. Worryingly, March saw monthly sales shrink 7. 5 percent vs. February, reversing both last month’s growth and more severe that January’s 5. 6 percent decline. Even more worryingly, this decline was broadly spread across all IC sectors and the fact that March, being the last month of the quarter, is seasonally usually quite strong.... --- ### A Napier Webinar: How to Integrate AI Into Your Marketing Campaigns > Join our webinar to explore the benefits of AI marketing and learn how to integrate AI into your campaigns effectively. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.napierb2b.com/2025/05/a-napier-webinar-how-to-integrate-ai-into-your-marketing-campaigns/ - Categories: Marketing Blog, News About Napier - Tags: AI and Marketing Tools Webinars, digital marketing, Napier Webinar Register for Napier's webinar and discover how you can quickly and effectively integrate AI into your marketing campaigns. We will cover: Where can AI help? How do you start integrating AI? Examples of how we integrated AI Do I need a huge investment of time and money? The Do’s and Don'ts for creating successful AI integrations Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘How to Integrate AI Into Your Marketing Campaigns’ Transcript Speakers: Mike Maynard Hi, good afternoon and welcome to the latest Napier webinar. Thank you all for joining. Today we are going to talk about how to integrate AI into marketing campaigns and we're going to talk about how to do it now. I think what's happened is there's been a lot of hype around AI—a lot of people talking about using AI in marketing—but the reality is that most people are struggling to use it beyond using something like ChatGPT or AI that's embedded into different systems. The problem is that today, chances are the systems you're using—for example, your CRMs and your marketing automation platforms—probably don't have the AI features you need. So the question is: what can we do to add AI into existing, what we'll call "dumb" systems, and make them intelligent—able to create content automatically for you—without needing the developers of those systems to actually add those features in? Whilst we're going through,... --- ### Navigating the Evolving Landscape of Marketing Automation Tools > In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space. - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://www.napierb2b.com/2025/05/navigating-the-evolving-landscape-of-marketing-automation-tools/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, digital marketing, Email Marketing for B2B Technology, Marketing Automation Moment Podcast, Webinars and Webinar Technology In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space, including ActiveCampaign's partnership with Wix, and HubSpot's acquisition of Dashworks, an AI company that enhances internal document search capabilities. The conversation further explores HubSpot's commitment to user training, emphasising the importance of structured training sessions for different skill levels to improve user engagement and retention. To dive deeper into the topic of AI integration in marketing, be sure to check out our recent webinar, "How to Integrate AI Into Your Marketing Campaigns Today. " https://napier-partnership-limited. webinargeek. com/how-to-integrate-ai-into-your-marketing-campaigns-today The Marketing Automation Moment on Apple Podcast The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and... --- ### Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B > Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing and ABM. - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://www.napierb2b.com/2025/05/harnessing-intent-data-how-to-drive-effective-b2b-campaigns-riaz-kanani-radiate-b2b/ - Categories: Marketing Blog, News About Napier - Tags: ABM, AdWords and Paid Search Marketing, B2B Buyers' Journey and the Sales Funnel, digital marketing, Direct Marketing Strategies and Tactics, media page podcasts Harnessing Intent Data: How to Drive Effective B2B Campaigns Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highlights the role of AI in shaping the future of marketing. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Radiate B2B Radiate B2B is a B2B advertising and intent data platform that helps companies reach their prospects at the right time, in the right place and with the right message. Radiate B2B has been nominated for Emerging Martech Vendor and UK Martech vendor of the year by B2B Marketing. About Riaz Kanani Riaz is the founder and CEO of Radiate B2B. Riaz has a history of building and scaling successful businesses and has been nominated for Entrepreneur of the Year multiple times. He is listed as a Top 25 global account based marketing thought leader by B2B Marketing and one of the Top Asian Stars in UK Tech by Diversity UK. He built one of the world’s largest video advertising networks and after exiting to Silverpop, scaled their presence internationally. Silverpop helped to set out the best practice for B2B marketing a decade ago and was a leader in B2B marketing automation and content marketing before... --- ### Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn > Recotap’s Ganesh Chithambalam on the Evolution of ABM and Marketing Challenges. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://www.napierb2b.com/2025/05/unlocking-abm-success-how-recotap-empowers-companies-on-linkedin/ - Categories: Marketing Blog, News About Napier - Tags: ABM, B2B Advertising Strategies and Techniques, media page podcasts Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns. Ganesh also unpacks key topics such as understanding buyer intent, avoiding common pitfalls in traditional ABM strategies, and creating messaging that resonates with target audiences. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Ganesh Ganesh Chithambalam is a seasoned entrepreneur with over 15 years of experience in the SaaS and marketing technology space. Before founding Recotap, he built and scaled 30+ high-growth SaaS products and a high-performance programmatic ad exchange. With a deep focus on performance marketing, automation, and account-based strategies, he brings a pragmatic, results-driven approach to solving complex B2B marketing challenges. Ganesh is passionate about using data and technology to drive meaningful outcomes for marketing teams. Outside of work, he enjoys traveling, discovering local cultures, and experimenting in the kitchen. About Recotap Recotap is an Account-Based Marketing platform purpose-built for B2B marketers who want to run high-impact, personalised LinkedIn campaigns at scale. Designed to simplify complex ABM workflows, Recotap brings together data signals, audience segmentation, ad personalisation, and performance tracking into one unified platform. By leveraging intent data, CRM insights, and website behaviour, Recotap helps marketing teams identify high-fit, in-market accounts and automatically activate 1:1 ad campaigns and personalised... --- ### Empowering Marketers with AI – Sam Mallikarjunan – agent.ai > Learn about agent.ai and how it enables anyone to build intelligent AI agents to enhance their marketing strategies. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://www.napierb2b.com/2025/04/empowering-marketers-with-ai-sam-mallikarjunan-agent-ai/ - Categories: Marketing Blog, News About Napier Discover how Sam Mallikarjunan, Growth Lead at agent. ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share real-world examples of how marketers can use them for tasks like research and content creation, and discuss how AI is reshaping the future of marketing roles. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About agent. ai Agent. ai is the #1 professional marketplace where users can build, discover, and deploy trustworthy AI agents that deliver real-world value. Founded in 2024 by Dharmesh Shah, co-founder and CTO of HubSpot, and led by Sam Mallikarjunan, Agent. ai empowers professionals to revolutionize their workflow across sales, marketing, and customer service through intelligent automation. Since its launch at HubSpot’s INBOUND 2024, the platform has experienced explosive growth, amassing over 1. 5 million users and hosting more than 1,200 public agents by early 2025. The platform distinguishes itself with its intuitive low-code agent builder, access to cutting-edge AI models, and a vibrant developer ecosystem. About Sam Mallikarjunan Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent. ai. He is the former CEO and co-founder of OneScreen. ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock. com and Head of Growth at HubSpot Labs, where he drove significant customer... --- ### Key Insights from HubSpot’s State of Marketing Report 2025 > Explore key insights from the HubSpot State of Marketing Report 2025 to optimize your marketing strategy and ROI. - Published: 2025-04-29 - Modified: 2025-04-30 - URL: https://www.napierb2b.com/2025/04/key-insights-from-hubspots-state-of-marketing-report-2025/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Industry Analysts As AI and automation technologies continue to transform the landscape, marketing is evolving faster than ever before. With tighter scrutiny on marketing budgets, marketers are under pressure to optimize processes, boost efficiency, and demonstrate clear ROI at every stage. We’ve always been big fans of HubSpot’s State of Marketing Report, so when we saw its 2025 version, we knew we would want to share some of the insights the report covers. Drawing data from 1,200 marketers across both B2B and B2C organisations, the report not only covers emerging strategies but also takes a deep dive into the rapidly evolving AI landscape. With over a quarter of the year already gone, we’ve picked some key insights from the report that we believe are already shaping the marketing landscape or will continue to impact marketers for the rest of the year and beyond. Data-Driven Marketing at the Forefront of Marketers’ Minds The Marketing industry has changed significantly in the past year. Unsurprisingly, AI has had a big influence, with data close behind, as marketers continue to become more data-driven across all avenues. When asked what are the biggest ways the marketing industry has changed, 44% of marketers shared that focusing on the customer and their experience with the brand has become more important. Followed by 35% of marketers who rated creating content that reflects brand’s values is the most important for their businesses. 31% of marketers started using data to demonstrate ROI, and 35% now use data to inform marketing strategies. Data-driven... --- ### Editor of Power Electronics News Starts Two New Series! > Explore the Power Up Circuit Lab and ESD series, helping engineers connect with practical power electronics insights. - Published: 2025-04-22 - Modified: 2025-04-29 - URL: https://www.napierb2b.com/2025/04/editor-of-power-electronics-news-starts-two-new-series/ - Categories: Electronics Media News, Industrial Media - Tags: Europe and Pan-European Technology Publications Maurizio Di Paolo Emilio, the Editor of Power Electronics News, recently announced the launch of two new video series, Power Up Circuit Lab and ESD. These new series connect engineers, students, makers, and professionals in power electronics and embedded design. Using short videos, Maurizio engages with viewers to explore development boards, power modules, and test tools with clear, practical coverage of basic and advanced topics. He aims to use these series to bring together the industrial sector and maker communities. It's no secret that journalists are extremely busy, and in such a fast-paced and at times chaotic media landscape, it is always impressive to see journalists like Maurizio creating and developing new ways to interact and engage with individuals within the industry. We look forward to seeing the series progress, educate and grow! --- ### Challenging Attribution, Repurposing Content, and Elevating Email > Uncover the challenges of attribution in marketing and the benefits of Marketing Automation for boosting engagement and results. - Published: 2025-04-15 - Modified: 2025-05-13 - URL: https://www.napierb2b.com/2025/04/challenging-attribution-repurposing-content-and-elevating-email/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, Email Marketing for B2B Technology, Marketing Automation Moment Podcast, Social Media for B2B Marketers This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI updates. Mike and Hannah also cover Marketo’s improved email designer and share a quick tip on boosting engagement with more creative CTAs. The Marketing Automation Moment on Apple Podcast The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients. Time Stamps 00:00:00 - Introduction 00:00:42 - Attribution vs. Incrementality 00:02:40 - Repurposing Content 00:05:02 - Salesforce's AI Agents 00:07:45... --- ### Future Horizons: April Semiconductor Update > Explore Future Horizons' April Report for the latest insights on the semiconductor market and annualised growth rates. - Published: 2025-04-15 - Modified: 2025-05-15 - URL: https://www.napierb2b.com/2025/04/future-horizons-april-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We present this month’s excerpt from Future Horizons’ April report on the semiconductor market. Read on to discover the latest insights and outlook for the industry. Executive Summary Annualised growth rates turned up in February, with Total Semiconductors growing 20. 7 percent, up from last month’s 14. 8 percent, but still down from November 2024’s 22. 8 percent high and August 2024’s 28. 5 percent cyclical peak. Logic continued to be the star sector performer, at a healthy 35. 8 percent growth, up from 29. 7 percent in January, with second-place Memory growing 26. 6 percent, down from 29. 9 percent in January. Analog ICs moved back into positive territory in February, growing 8. 8 percent, vs. minus 0. 4 percent in January, as too did Total Micro, growing 2. 6 percent up from last month’s minus 0. 4 percent. The overall IC market ended up growing 24. 1 percent year-on-year, up from last month’s 19. 4 percent number but significantly lower than November 2024’s 29. 5 percent growth and August 2024’s 36. 2 percent peak. The overall trends, however, are still indicating retrenchment vs. recovery, having been now on a downward trend for the last six months. We do not expect this trend to turn up anytime soon. Annualised growth rates are, however, just one side of the coin. Our preferred measure is the month-on-month revenue growth trends, which we believe are a more accurate reflection of the overall industry health. Thankfully, February saw monthly sales grow 6. 5... --- ### The Power of Audience Narratives – Francesco D’Orazio – Pulsar > Francesco D’Orazio, joins Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar. - Published: 2025-04-14 - Modified: 2025-05-13 - URL: https://www.napierb2b.com/2025/04/the-power-of-audience-narratives-francesco-dorazio-pulsar/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, Direct Marketing Strategies and Tactics, media page podcasts Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and how AI has become a crucial tool for analysing diverse data sources. Francesco also emphasises the importance of understanding narratives and public perception to uncover deeper insights about audience beliefs and behaviours. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Pulsar Pulsar is the world’s leading audience intelligence platform, harnessing rich data sets, AI and human minds, so clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society. Time Stamps 00:00:18 - Guest Introduction: Francesco D’Orazio of Pulsar 00:00:42 – Francesco’s Career Journey 00:01:57 - The Rise and Fall of Virtual Worlds 00:05:40 – Overview of Pulsar 00:06:04 – Understanding Audience and Narrative Intelligence 00:10:11 - B2B vs. B2C Audience Engagement 00:15:06 - AI's Role in Data Analysis 00:16:22 - Forecasting Trends with Audience Data 00:20:01 - Best Practices for Utilizing Audience Listening Data 00:25:09 - Valuable Marketing Advice Received 00:27:15 - Outro and Contact Information Quotes "The thing that most companies get wrong is that they go with the one platform fits all approach in terms of how they communicate on these different channels. "... --- ### IEN Europe Marks 50 Years > IEN Europe celebrates 50 years of connecting industry. Discover how its mission has evolved with emerging trends and technologies. - Published: 2025-04-14 - Modified: 2025-04-30 - URL: https://www.napierb2b.com/2025/04/ien-europe-marks-50-years/ - Categories: Electronics Media News, Industrial Media - Tags: Europe and Pan-European Technology Publications Congratulations to IEN Europe, which is celebrating 50 years of covering the industrial engineering industry. From originally building connections through postcards, the publication evolved with the development of the digital age, launching the TIMLab Customer Zone. The online platform encourages communication between both sides of the industry, showcasing IEN Europe's commitment to educating industry suppliers and consumers. With five decades of industry experience, the publication has and continues to actively explore emerging trends, technologies, and challenges that have defined the industrial landscape across the last 50 years. Congratulations to IEN Europe on this monumental achievement. We look forward to witnessing the innovation and progress to come! --- ### Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated > Learn about Diodes Incorporated's approach to building strong customer relationships and aligning sales with marketing strategies. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://www.napierb2b.com/2025/04/return-on-investment-or-risk-of-ignoring-gurmeet-dhaliwal-diodes-incorporated/ - Categories: Marketing Blog, News About Napier - Tags: Lead Generation Techniques and Strategies, Marketing Strategy and Planning, media page podcasts, PR and Media Relations for B2B Tech Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how to effectively market to engineers, strike the right balance between bottom-of-the-funnel tactics and top-of-the-funnel branding, and emphasizes the importance of sales and marketing alignment. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Diodes Incorporated: Diodes Incorporated (Nasdaq: DIOD), a Standard and Poor’s SmallCap 600 and Russell 3000 Index company, delivers high-quality semiconductor products to the world’s leading companies in the automotive, industrial, computing, consumer electronics, and communications markets. We leverage our expanded product portfolio of analog and discrete power solutions combined with leading-edge packaging technology to meet customers’ needs. Our broad range of application-specific products and solutions-focused sales, coupled with global operations including engineering, testing, manufacturing, and customer service, enable us to be a premier provider for high-volume, high-growth markets. For more information, visit www. diodes. com About Gurmeet Dhaliwal: As the Head of Corporate Marketing and Investor Relations at Diodes Incorporated, Gurmeet Dhaliwal oversees both investor relations and corporate marketing. He has developed a robust integrated marketing strategy with a strong focus on digital marketing, utilizing both inbound and outbound tactics. Prior to his role at Diodes, Gurmeet led Corporate Marketing at Pericom, which was acquired by Diodes Incorporated in 2015. He has also held various senior marketing positions at prominent public companies, including CA... --- ### MVPro Media Launches North American Website > Explore the launch of MVPro in North America and discover a valuable resource for machine vision professionals and decision makers. - Published: 2025-04-03 - Modified: 2025-04-29 - URL: https://www.napierb2b.com/2025/04/mvpro-media-launches-north-american-website/ - Categories: Electronics Media News, Industrial Media - Tags: UK and British Technology Publications, USA and American Publications MVPro Media, the UK-based B2B publishing company specialising in machine vision and industrial image processing, has recently announced the launch of its North American website. The new site will be a resource for those based in the US and will support the navigation of the evolving opportunities in the machine vision space. Focused on the future of industrial innovation, MVPro Media is for industry professionals, design engineers, manufacturing, production and quality control decision makers interested in optimising efficiencies. It's always great to see the expansion of a publication, and the MVPro website in North America will be a great opportunity for the publication to showcase key insights, news and emerging technologies and products to its target audience in North America. --- ### Brands, Beats & Bytes Podcast - Seizing Opportunities & Elevating Others > Mike recently joined the Brands, Beats & Bytes podcast to share some of the lessons he has learned throughout his career. - Published: 2025-03-31 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2025/03/brands-beats-bytes-podcast-seizing-opportunities-elevating-others/ - Categories: Electronics Media News - Tags: Third Party Podcasts Mike recently joined the Brands, Beats & Bytes podcast to talk about his career journey. He shares some of his career-defining lessons and the values that have shaped his people-first leadership style. The conversation covers: Seizing opportunities when they arise Surrounding yourself with leaders who uplift others Understanding that mistakes aren’t the end of the world Leading with people at the forefront and empowering your team Listen here: https://podcasts. apple. com/gb/podcast/brands-beats-bytes/id1463454598 --- ### If You Aren’t Growing, You’re Going Backwards… > Improve your B2B marketing efforts by focusing on sales growth. Understand the true value of measuring return on investment. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://www.napierb2b.com/2025/03/if-you-arent-growing-youre-going-backwards/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics, Marketing Strategy and Planning, Measurement of B2B Technology PR & Marketing When I was young, my dad kept telling me that if I wasn’t getting better, then I was going backwards. This seemed to apply particularly to cricket, where my skills weren’t always as good as I wanted them to be, so I battled hard to try to show him some improvement. Despite it being tough love, he was right. The kids I played cricket with were getting better, and if I wasn’t improving, it meant I was falling behind. In B2B marketing, we hear a lot of discussion about RoI (or RoMI if you insist). The measurement of RoI should be based on how much your campaigns improve sales. If your marketing isn’t growing sales, then your marketing is failing. Unfortunately, this is not as simple as it seems, and often RoI figures are somewhat fanciful. Attribution Metrics: Dominant, but Wrong In marketing we attribute sales to marketing activities, giving credit because the campaign “touched” someone who ultimately became a customer. Just because an activity engaged a customer, it doesn’t mean that the campaign caused an additional sale to occur. Attribution is particularly bad as it tends to disproportionally reward bottom-of-the-funnel tactics. The closer your marketing activity is to a sale, the more likely it will be seen as contributing to that sale. No wonder companies like Google love attribution: it makes the performance of ads on their platform seem better than they really are! Attribution at Trade Shows Perhaps the simplest example is a trade show. You might meet... --- ### Electronics Weekly Launches Monthly Review Issue > Explore the Electronics Weekly Review, featuring exclusive news, thought leadership, and in-depth analysis of the electronics industry. - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://www.napierb2b.com/2025/03/electronics-weekly-launches-monthly-review-issue/ - Categories: Electronics Media News, Industrial Media - Tags: UK and British Technology Publications Electronics Weekly has recently announced plans to introduce a monthly publication, replacing the current hybrid-news publication. Entitled, Electronics Weekly Review, the magazine will include thought leadership content and technical stories picked by the editorial team. Readers will have access to exclusive worldwide electronics news, including market updates, the month’s top international News and analysis, and a distribution updates segment. The new magazine will cover all areas of the electronics industry, from an emerging technology trends editorial section, to a new Education and STEM section which will highlight initiatives and projects to increase engagement in STEM. Interviews with company leaders, upcoming members of the industry, inspiring individuals and entrepreneurs will also be featured, alongside a Blog Spot which will highlight the best of Electronic Weekly’s blogs. “The investment in print means that the Review magazine is a true heavyweight with an arresting cover and strong editorial content,” said Electronics Weekly’s Editor, Caroline Hayes. “The monthly frequency will allow journalists to provide a broader perspective of the industry, complementing the daily news we provide, and also present longer-form articles available exclusively to subscribers in a print or digital issue”. It’s been a busy month over at Electronics Weekly HQ as they have also launched a new podcast, CHIIPS (Caroline Hayes’ Industry Insights Podcast). The podcast will feature discussions with industry leaders and personalities on topical subjects within the electronics industry. The first edition of Electronics Weekly Review is due for distribution April 24th. We look forward to reading the new magazine and... --- ### Re-evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential? > The latest Marketing Automation Moment podcast episode discusses why companies are reconsidering their marketing automation platforms. - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://www.napierb2b.com/2025/03/re-evaluating-marketing-automation-are-you-using-your-platform-to-its-full-potential/ - Categories: Marketing Blog, News About Napier - Tags: artificial intelligence in B2B marketing, industry trends, Marketing Automation for B2B Technology, Marketing Automation Moment Podcast, Marketing Strategy and Planning In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing automation platforms and whether they’re truly using them to their full potential. They explore the rise of AI driven sales tools, market growth trends, and how businesses can get more from their existing platforms. Plus, in the Insightful Tip of the Week, they tackle when it’s the right time to change your MarTech stack. The Marketing Automation Moment on Apple Podcast The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and... --- ### The Evolution of PR – James McCann – Everhaze > James McCann, CEO of Everhaze, joins the Marketing B2B Technology podcast to share insights into the challenges PR professionals face today. - Published: 2025-03-25 - Modified: 2025-04-03 - URL: https://www.napierb2b.com/2025/03/the-evolution-of-pr-james-mccann-everhaze/ - Categories: Marketing Blog, News About Napier - Tags: artificial intelligence in B2B marketing, media page podcasts, PR and Media Relations for B2B Tech James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their efforts. James and Mike discuss on the role of AI in PR, the importance of building relationships with journalists, and the future of the industry as it adapts to new technologies ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Everhaze Everhaze is a PR business intelligence platform that turns media campaigns and mentions into actionable BI through real-time narrative tracking, messaging consistency scores, big data insights and AI PR Executives. Solving the problem of scalability in PR, Everhaze helps clients across the UK & Ireland with in-depth media monitoring across print, broadcast and online, detailed media intelligence through its intuitive media database, automation of PR campaigns and real-time media insights to ensure its clients can fully realise their reputation protection and management capabilities. About James McCann James is CEO of Everhaze, an AI enabled PR business intelligence platform that provides real-time reputation impact tracking through combined data sourcing across media database, media monitoring and narrative analysis capabilities. He previously established ClearStory International, an international PR agency in 2017 building a team of 15 and sourcing international clients from North America, Europe, Middle East and Asia. He currently serves... --- ### A Napier Webinar: The Impact of AI on SEO and Search Advertising > Register for Napier's on-demand webinar and learn how generative AI is affecting marketers as it impacts SEO and search advertising tactics. - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.napierb2b.com/2025/03/a-napier-webinar-the-impact-of-ai-on-seo-and-search-advertising/ - Categories: Marketing Blog - Tags: AdWords and Paid Search Marketing, AI and Marketing Tools Webinars, artificial intelligence in B2B marketing, Napier Webinar, SEO for B2B Technology Marketers Register for Napier's on-demand webinar and discover how generative AI is affecting marketers as it impacts SEO and search advertising tactics. We will cover: How Generative AI is changing search The impact on SEO How is search advertising changing? How might your website traffic change? Five things to do now to manage the impact of AI Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘The Impact of AI on SEO and Search Advertising’ Transcript Speakers: Mike Maynard Good afternoon everyone. Welcome to our latest webinar. Today we're going to be talking about the impact of AI on SEO and search advertising. So particularly, we're going to look at generative AI in search results pages. So what I'm going to do is I'll get started, and we'll start talking about this important topic. So why are we doing this? Well, it's pretty simple. I mean, other than the opportunity for me to use AI to generate some crazy robot characters, really, it's about stopping the robots eating your SEO and SEM lunch. So one of the big concerns that a lot of people have is as generative AI starts dominating the results on search, the question is, what's going to happen to my website traffic? Am I going to lose all my traffic? Are people going to stop going to the site? Am I even going to appear? So this is a... --- ### Electronic Specifier Shines At Embedded World > Discover insights and careers at Electronic Specifier's Women in Tech Forum at embedded world, featuring inspirational speakers. - Published: 2025-03-24 - Modified: 2025-03-27 - URL: https://www.napierb2b.com/2025/03/electronic-specifier-shines-at-embedded-world/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Electronic Specifier partnered with #women4ew to co-host this year’s Women in Tech Forum at embedded world 2025. Held on 13th March in Nuremberg, Germany, the event brought together professionals from across the embedded systems sector to celebrate, inspire, and empower women in technology. The forum featured an inspiring line-up of speakers who shared their experiences and insights on navigating careers in the tech industry. Helen Duncan, CEO of Blueshift Memory, delivered an engaging keynote, offering attendees a refreshing perspective on career progression. Sakshi Madaan, Product Manager at Anders Electronics, followed with her talk, ‘The Power of Perspective: Big-Picture Thinking to Drive Innovation’, which encouraged attendees to embrace strategic thinking as a driver for innovation. The event also featured a panel discussion, moderated by Managing Editor of Electronic Specifier, Paige West. Joining the keynote speakers on the panel were Angela Raguse of Fraunhofer IIS, Stefani Eisele of Altera, and Nadja Eder of SchuhEder Consulting. The panellists shared their experiences and discussed the evolving role of women in embedded systems, highlighting the importance of community and collaboration in fostering inclusive environments. The forum concluded with a networking session, providing attendees the opportunity to connect, share experiences, and build lasting relationships. The Women in Tech Forum has firmly established itself as a key event at embedded world. Electronic Specifier also announced the winners of its Electronics Excellence Awards at embedded world 2025, of which entries were judged by a panel of thought leaders and electronics specialists. The following companies took home the awards... --- ### Engineers Trust Experts Over AI – What This Means for Marketers > Find out why engineers look less at AI-generated content and prefer trusted publications for accurate information. - Published: 2025-03-20 - Modified: 2025-03-27 - URL: https://www.napierb2b.com/2025/03/engineers-trust-experts-over-ai-what-this-means-for-marketers/ - Categories: Electronics Media News - Tags: Industry Analysts, industry trends The 2025 State of Marketing to Engineers report conducted by TREW Marketing, GlobalSpec, and Elektor International Media makes one thing clear: engineers look less at AI-generated content and more towards publications. Their recent survey of more than 1,000 engineers found that 67% rate their trust in AI at 5 or below on a 10-point scale, while 70% rarely or never use AI to evaluate vendors when making buying decisions. As a result, 86% look for third party sources they know they can trust, including supplier websites, technical publications, and third-party reviews. What can marketers learn from this? That engineers, in particular, value authoritative voices. The loyalty between engineers and individual authors, trade journalists and experts has never been more important, and is growing, in large part because we don’t believe that AI can replace human knowledge and expertise. So, AI isn’t likely to kill journalism or marketing any time soon. But, what can marketers do to prevent it? The answer is simple: focus on building relationships with respected industry figures and publish verifiable content about products and services through their reputable outlets. If you want to learn more about the survey’s findings, experts from Elektor International Media conducted a webinar on the 2025 State of Marketing to Engineers, which is available on demand here. --- ### The State Of Publishing: An Editor’s Lament > Explore a guest blog from an anonymous editor reflecting on their evolving career in technical journalism and aerospace. - Published: 2025-03-20 - Modified: 2025-03-27 - URL: https://www.napierb2b.com/2025/03/the-state-of-publishing-an-editors-lament/ - Categories: Electronics Media News, Marketing Blog - Tags: Guest blog, UK and British Technology Publications This month, we would like to feature a guest blog from an anonymous editor who reflects on how their once fulfilling career has changed over time: I’d been looking to break into technical journalism for some time, so when I won my first editorship in an aerospace manufacturing title, I was like an energetic rookie pilot on his first mission. There was so much to comprehend in terms of the sheer size and scope of a competitive and vibrant industry that in terms of design and manufacturing technology, it knew no bounds. The latest composite aerostructures, increasing integration of embedded electronics and environmental initiatives meant technology breakthroughs happened nearly as regularly as flights in and out of our busiest airports. I travelled the world, met and interviewed interesting spokespeople who continually demonstrated that the industry was a hotbed for evolving innovative product designs – it was full of creative people thinking not only of the here and now, but of the aircraft of tomorrow. However, things have come to a pretty pass when my role has now been reduced to the point where I’m simply editing ‘puff’ copy to keep the advertisers happy. The rise of social media, sales erosion, and swingeing financial cutbacks means it really has become a race to the bottom for the entire trade press publishing industry. And now the sales tail is truly wagging the editorial dog. ‘Why did you travel to see ? They never advertise’, wails the sales director. Oh, I’m sorry –... --- ### embedded world 2025: The Results Are In > Explore the highlights of embedded world 2025, featuring 1,200 exhibitors and 32,000 visitors from around the globe. - Published: 2025-03-17 - Modified: 2025-03-28 - URL: https://www.napierb2b.com/2025/03/embedded-world-2025-the-results-are-in/ - Categories: Electronics Media News, Industrial Media - Tags: Embedded World, Shows and Events for B2B Tech embedded world 2025 wrapped up two weeks ago, and despite last-minute travel complications, the show matched the success of 2024 with nearly 1,200 exhibitors from over 46 countries, showcasing their latest innovations and solutions to an impressive 32,000 visitors from more than 80 countries. The accompanying conferences at the show also saw strong attendance, with 1,897 attendees from 47 countries. Once again, the Napier team was among those attending the exhibition and conference in 2025. Seven of our team members travelled the halls, supporting many of our clients along the way. We met with over 30 editors across nearly 100 press meetings, keeping us busy, with the occasional opportunity to enjoy stand parties and network with publishers. “The dynamism and innovative strength of the embedded industry were palpable in every hall—this shows how forward-looking embedded world is,” explains Benedikt Weyerer, Executive Director of embedded world. “With around 32,000 visitors from more than 80 countries and a wide range of innovative products and solutions, the trade fair was a lively meeting place for specialists and experts. The positive atmosphere and the many cheerful faces we observed in the halls and at the stands speak for themselves. ” It was fantastic to attend embedded world again with so many members of our team. The show remains at the heart of our industry and is the perfect place for both young and experienced engineers to expand their knowledge and gain unique insights into the world of embedded systems. Be sure to save the... --- ### Future Horizons: March Semiconductor Update > Explore Future Horizons’ March report to uncover the latest trends and forecasts in the semiconductor market. - Published: 2025-03-11 - Modified: 2025-03-27 - URL: https://www.napierb2b.com/2025/03/future-horizons-march-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We’re pleased to share this month’s executive summary from Future Horizons’ March report, featuring the latest insights and forecasts for the semiconductor market. Executive Summary Annualised growth rates continued their declining trend in January, with Total Semiconductors growing 14. 8 percent, down from 15. 9 percent in December and 22. 8 percent in November, led by Total Memory, at 29. 3 percent, a further sharp reduction from December’s 38. 8 and November’s 87. 2 percent numbers. Logic growth was the star performer, at a healthy 29. 7 percent growth, up from 23. 1 percent in December, with Analog ICs losing ground at minus 1. 0 percent, compared with December’s 3. 3 growth. Total Micro was also stuck in the doldrums, chalking up a 0. 5 percent decline, albeit an improvement on December’s minus 2. 5 percent growth. The overall IC market ended up growing 19. 3 percent year-on-year, down slightly from last month’s 20. 3 percent number but significantly lower than November’s 29. 5 percent growth. The overall trends are more favouring retrenchment vs. growth. Annualised growth rates are, however, just one side of the coin. Our preferred measure is the month-on-month growth trends which we believe are a more accurate reflection of the overall industry health. The picture here paints a much darker outlook, compared with the dizzy double-digit annualised monthly rates, with January’s sales down 5. 6 percent from December, on top of November’s 8. 7 percent decline. This decline was broadly spread across all industry segments, with... --- ### Future Horizons: February Semiconductor Update > Keep up with the latest updates from the semiconductor market with February's executive summary from Future Horizons’. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://www.napierb2b.com/2025/02/future-horizons-february-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We’re delighted to share this month’s executive summary from Future Horizons’ February report on the semiconductor market, which includes the latest industry insights and projections. Executive Summary Annualised growth rates fell back in December, with Total Semiconductors growing 14. 5 percent, down from 22. 2 percent in November, led by Total Memory, at 37. 7 percent, a sharp reduction from November’s 87. 2 percent number. Logic growth was flat, at 19. 4 percent, with Analog ICs at 2. 5 percent, a much welcomed, if small, improvement on November’s 0. 6 percent number. Total Micro performed worse, chalking up a 1. 6 percent decline vs. last month’s 1. 0 percent lacklustre growth, bringing Total IC growth to 18. 6 percent, or 10. 7 percent excluding Memory, down from last month’s 22. 2 percent and 11. 2 percent respective results. The monthly year-on-year annualised growth rates, which peaked in 28. 0 percent in August 2024, have been falling now for four months in a row, Figure E1(a). We do not expect this trend to reverse anytime soon. Following the euphoria of 2024’s AI-Hyperscale growth, the real market reality is now coming to the fore. Quite where the average 2025 growth rate ends up will be determined by how fast and by how much the ensuing monthly annualised growth rates will fall. As can be seen from the 2021 to 2023 transition path, correctly guessing this number right is more lucky than good judgement. Total month-on-month Semiconductor sales were 9. 3 percent lower... --- ### 15 Tips for Mastering Salesforce Marketing Cloud > In this blog we share 15 practical tips for Salesforce Marketing Cloud to save you time, enhance your campaigns, and maximise your results. - Published: 2025-02-26 - Modified: 2025-03-13 - URL: https://www.napierb2b.com/2025/02/15-tips-for-mastering-salesforce-marketing-cloud/ - Categories: Marketing Blog - Tags: B2B Buyers’ Journey and the Sales Funnel, HubSpot and B2B Technology, Inbound Marketing for B2B Technology, Lead Generation Techniques and Strategies, Marketing Automation for B2B Technology Salesforce Marketing Cloud (SFMC) is a powerful tool for simplifying marketing automation and improving customer engagement. We've been working on the system for many years - in fact well before it was acquired by Exact Target and then Salesforce in 2012. Although this seems a long time ago to me, my boss Mike seems to believe that it was just yesterday (even though it was about 13 years ago)! We've gathered 15 practical tips that will save you time, improve your campaigns, and in turn, maximise results. 1. Use a Clear Naming Convention for Everything A consistent naming convention is essential for organising materials such as campaigns, email templates, and lists. This ensures your team can quickly locate and work on resources. If you’re setting up your marketing automation platform, think carefully about creating a structure that will grow with your campaigns over time. However, if your current setup lacks organisation, it’s never too late to implement a new naming convention. Introducing a structure can significantly improve efficiency. Tip: Use a structure that includes campaign names, date and the version (e. g. , BU_Year_Month_CampaignName_Type_Version) for easy identification. 2. Create Folders and Maintain a Clear Structure Creating an organised folder system may seem obvious, but it’s one of the simplest and most effective ways to improve efficiency. Without an organised folder system, files can become difficult to find, leading to unnecessary confusion and wasted time. To ensure everything is easily accessible, structure your workspace. A well thought out folder system ensures... --- ### Show Focus: InnoElectro 2025, Budapest’s Leading Electronics Expo Returns > Get the latest updates from InnoElectro 2025, Hungary’s leading electronics event, returning April 8-10 at the Budapest Olympic Centre. - Published: 2025-02-25 - Modified: 2025-03-13 - URL: https://www.napierb2b.com/2025/02/show-focus-innoelectro-2025-budapests-leading-electronics-expo-returns/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech InnoElectro 2025, Hungary’s leading electronics event, returns from April 8-10 at the Budapest Olympic Centre. This flagship event will bring together industry leaders, innovators, and professionals from nearly 30 countries. With the ever-evolving landscape of the electronics industry, staying ahead requires access to the latest innovations, insights, and networking opportunities. InnoElectro 2025 provides professionals with the chance to explore cutting-edge solutions, discuss industry trends, gain insights from top experts, and connect with key players in electronics. Last year, the event attracted 2,500 visitors and nearly 700 exhibitors. Building on the success of InnoElectro 2024, this year’s event is expected to be even bigger, featuring 70 corporate booths and over 50 expert-led presentations. A key highlight of InnoElectro 2025 is the one-day conference with the Surface Mount Technology Association (SMTA), focusing on advanced manufacturing technologies and industry trends. Other key topics include supply chain challenges, rising costs, and competition from Asian suppliers. Additionally, roundtable discussions will explore resilience strategies and nearshoring opportunities for European manufacturers. The event stage will host industry experts discussing topics such as manufacturing technology, defence and aerospace, cybersecurity, engineering education, and the role of artificial intelligence in electronics design. “This market deserves a truly professional exhibition. InnoElectro’s evolution has made it possible for everyone to see and, if appropriate, test the latest developments in electronics manufacturing and meet representatives of equipment manufacturers without having to leave the country,” says Csaba Berta, managing director of Danutek Kft. The event also features the IPC Hand Soldering Competition, where Hungary’s... --- ### Navigating Programmatic Advertising – David Nelson – Limelight Inc > David Nelson, Co-Founder and CEO of Limelight, joins the Marketing B2B Technology podcast to discuss programmatic advertising. - Published: 2025-02-19 - Modified: 2025-03-20 - URL: https://www.napierb2b.com/2025/02/navigating-programmatic-advertising-david-nelson-limelight-inc/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, media page podcasts Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and advertisers. David also highlights the unique challenges marketers face in the programmatic landscape and how Limelight uses context and data to enhance ad performance. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Limelight Inc Founded in London in 2018, Limelight Inc. was created as an answer to the complexity and inefficiency of the ad tech world. The industry, while tech accelerated lacked clarity and experienced human oversight, leaving professionals ill-equipped and frustrated in a maze of complex tools and processes. David Nelson and James Macdonald, co-founders of the company and pioneers in the media world, realized that the true power of programmatic advertising wasn’t just the technology, but also pairing it with real human expertise. Today Limelight Inc. combines cutting edge technology with a team of dedicated professionals, eager to guide and support. We don’t offer just a platform – we offer partnership, ensuring every one of our many members feels confident and empowered to navigate the programmatic space and serve advertisers more effectively. About David Nelson David Nelson is Co-founder & CEO of Limelight, his particular areas of focus are product development, technical development and client success. Prior to founding... --- ### Q&A with Napier’s Head of Digital Marketing, Helen Greenhead > Discover what makes digital marketing at Napier unique as the Head of Digital Marketing shares her experiences and insights. - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://www.napierb2b.com/2025/02/qa-with-napiers-head-of-digital-marketing-helen-greenhead/ - Categories: Electronics Media News - Tags: Interviews with Napier, news about napier, PR and Media Relations for B2B Tech ‘What brings me the most pleasure is working with an incredible team of talented professionals. ’ The world of digital marketing can be complex, but what makes digital marketing at Napier so unique? I recently spoke with Napier’s Head of Digital Marketing, Helen Greenhead, to discuss her journey to her current role and how she keeps a level head amongst the constant changes within the world of digital marketing. So what does Helen have to say about the industry? Tell me a bit about your time at Napier. I worked for a company called Armitage Communications for 27 years and then it was acquired by Napier several years ago, and I've been with Napier ever since. Upon starting your agency career, what is one piece of advice that has stuck with you? Not to stress over situations you can't change. There's no point stressing when you can't change something, and that has stuck in my head ever since. What has led you to become an expert in digital marketing? Well, I actually started out as a Database Developer, creating and looking after a number of databases for various clients. I guess this led to the start of my journey into digital marketing. I first got involved with the internet and emails in 1993. We started with one email account for the company, and it was my job to check it every day and make sure emails were dealt with. It was a game changer – to be able to send... --- ### A Napier Podcast Interview with Avetis Ghazaryan - Growth Hunter > Avetis Ghazaryan, Founder of Growth Hunter, shares how momentum marketing can enable marketers to overcome marketing challenges. - Published: 2025-02-17 - Modified: 2025-03-31 - URL: https://www.napierb2b.com/2025/02/a-napier-podcast-interview-with-avetis-ghazaryan-growth-hunter/ - Categories: Marketing Blog, News About Napier - Tags: B2B Buyers' Journey and the Sales Funnel, Marketing Strategy and Planning, media page podcasts Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth. Avetis explains what momentum marketing is, shares some strategies on how to stand out, and offers some advice on how to maximise impact. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Growth Hunter Growth Hunter is a resource for SaaS professionals to learn, share knowledge and find inspiration for high-demand impact and momentum marketing. About Avetis Avetis Ghazaryan is the founder of Growth Hunter with over a decade of experience helping SaaS companies developed impactful sales and marketing processes by tapping into high-congregation events. Time Stamps – Avetis discusses his career journey and the events that lead to founding Growth Hunter. – Avetis explains what momentum marketing is. – Avetis shares the tactics marketers can use to keep up with momentum marketing. – How can you stand out on a topic everyone is discussing? Avetis offers his tips. – Avetis shares some marketing advice. – Avetis contact details. Quotes “If you keep obsessing over understanding your buyer, their needs on a personal level, there is a lot to gain as a marketer. ” Avetis Ghazaryan, founder of Growth Hunter Follow Avetis: Avetis Ghazaryan on LinkedIn: https://www. linkedin. com/in/avetisghazaryan/ MRP website: https://www. growthhunter. com/ MRP on LinkedIn: https://www. linkedin. com/company/growth-hunter-official/ Follow Mike: Mike Maynard on LinkedIn:... --- ### A Napier Webinar: How to Get AI to do Your Market Research > Watch our on-demand webinar, 'How to Get AI to do Your Market Research', exploring how AI can support B2B marketers with market research. - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://www.napierb2b.com/2025/02/a-napier-webinar-how-to-get-ai-to-do-your-market-research/ - Categories: Marketing Blog - Tags: AI and Marketing Tools Webinars, artificial intelligence in B2B marketing, Napier Webinar Good campaigns are built on insight, and market research is essential for understanding your audience, but gathering insights, especially in B2B, can be time-consuming, expensive, and challenging. In our on-demand webinar, 'How to Get AI to do Your Market Research', we explore how AI can support B2B marketers with conducting market research. We will cover: What are synthetic personas? Using AI to work out what to ask The risks of using synthetic personas How to create a synthetic persona: demonstration The six steps to synthetic success Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘How to Get AI to do Your Market Research’ Transcript Speakers: Mike Maynard Hi everyone, and welcome to the latest Napier webinar. So, we're going to talk about how to get AI to do your marketing research. And really, you know, the objective here is to get synthetic personas to do your market research. So we're going to talk a bit about synthetic personas, what they mean, how you can create them. And then what we'll do is, you know, really understand how maybe you can do some market research with AI. Now, the one thing to say is, this is not a perfect solution for market research. There's certainly some downsides. So we'll cover some of the downsides as well, and then clearly, if you've got any questions, I can hopefully cover those at the end... --- ### Electronic Specifier Partners with Embedded World’s Women4ew Conference > Electronic Specifier has announced that for the third year it will partner with embedded world’s “women4ew” conference. - Published: 2025-02-14 - Modified: 2025-02-27 - URL: https://www.napierb2b.com/2025/02/electronic-specifier-partners-with-embedded-worlds-women4ew-conference/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech With only a few weeks to go until embedded world 2025, Electronic Specifier has announced that for the third year it will partner with embedded world’s “women4ew” conference, which has become a space for women in embedded systems to network, widen their knowledge, and support other women within the industry, Hosted and moderated by Paige West, managing editor of Electronic Specifier, the event takes place on Thursday, March 13th, and is sponsored by key exhibitors of embedded world 2025. Electronic Specifier has a long history of partnering with women in STEM and launched a “Women in Tech” event two years ago, as well as developing a Women in Tech LinkedIn group. Partnering with women4ew at embedded world 2025 is the perfect platform to support women in tech and reach others in the industry, whether they are women who have just started their careers in STEM or have been longstanding members of the industry. The three-hour conference will include insightful keynotes from an impressive array of speakers and a Q&A, providing attendees with the opportunity to ask industry experts questions and ignite new discussions. Those attending will also have the opportunity to continue their conversations and connect with other attendees after the event. Paige West said, “We’re thrilled to be partnering with women4ew at embedded world for this fantastic speaking and networking event. Electronic Specifier believes in supporting initiatives that foster diversity and inclusion in the electronics industry. “This collaboration between Electronic Specifier and women4ew helps provide a space for women... --- ### A Sad Goodbye to Georg Steinberger > Napier was saddened to hear the news that Georg Steinberger, Chairman of European distributors organisation FBDi has passed away. - Published: 2025-01-29 - Modified: 2025-01-29 - URL: https://www.napierb2b.com/2025/01/a-sad-goodbye-to-georg-steinberger/ - Categories: Electronics Media News - Tags: Editor News and Updates Napier was saddened to hear the news that Georg Steinberger, Chairman of European distributors organisation FBDi has passed away. Georg was well-known within the industry, having previously held the title of Editor-in-Chief at Markt&Technik, before becoming VP of Communications at Avnet from 1988 to 2022. Our thoughts are with Georg’s friends and family at this difficult time. --- ### How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 > Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. - Published: 2025-01-23 - Modified: 2025-01-30 - URL: https://www.napierb2b.com/2025/01/how-to-make-b2b-marketing-exciting-dan-ruby-nobl9/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Mike is joined by Dan Ruby, VP of Marketing at Nobl9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation also covers the importance of data-driven marketing, balancing brand building with lead generation, and innovative campaign strategies. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Nobl9 Founded in 2019 by ex-Googlers Marcin Kurc and Brian Singer, Nobl9 is the premiere Service Level Objectives-based platform for driving a reliable digital experience. With a strong enterprise customer base as well as strategic investments from Cisco and ServiceNow, Nobl9 is recognized as a bleeding-edge solution to modernizing Site Reliability Engineering (SRE) strategies, ensuring that reliability is not measured primarily by availability, but rather by users' ability to do what they expect to be able to do within an application. About Dan Ruby Dan is an eighteen year veteran of digital marketing, with the vast majority of his experience coming as the head of marketing for various B2B SaaS organizations in the Boston area. He has been acquired at various points by Google and Snap, and is currently the VP of Marketing for Nobl9, a B2B SaaS platform for user-centric site reliability. He holds a Bachelor of Journalism from the University of Missouri as well as an MBA from Brandeis University.... --- ### Vehicle Electronics Appoint New Media Representatives > Exciting news! 514 Media is now the media representative for Vehicle Electronics. Learn more about this new collaboration. - Published: 2025-01-21 - Modified: 2025-01-28 - URL: https://www.napierb2b.com/2025/01/vehicle-electronics-appoint-new-media-representatives/ - Categories: Industrial Media - Tags: UK and British Technology Publications 514 Media has announced that they have been appointed as the new media representatives for the automotive publication, Vehicle Electronics. The company will handle the selling of advertising for the magazine and will be the first point of contact for advertising-related enquiries. We look forward to seeing how this partnership supports Vehicle Electronics. --- ### Elektroniktidningen Acquire New Head Of Sales and Marketing > Introducing Rainer Raitasuo, Elektronikdiningen's new Head of Sales and Marketing. Learn more about his impressive career in the industry. - Published: 2025-01-17 - Modified: 2025-01-29 - URL: https://www.napierb2b.com/2025/01/elektroniktdiningen-acquire-new-head-of-sales-and-marketing/ - Categories: Industrial Media - Tags: Sweden and Swedish Tech Publications Elektroniktidningen has welcomed Rainer Raitasuo as its new Sales and Marketing lead. Rainer has been in the industry for over 20 years, having started his career as a Sales Manager at LPG Innovations. Since then, he has worked at companies like Future Electronics and Nordcad Oy. Congratulations on your new role Rainer! --- ### WEKA Fachmedien Acquired By NürnbergMesse > NürnbergMesse Group announces the acquisition of WEKA Fachmedien, adding diverse publications to their portfolio. - Published: 2025-01-16 - Modified: 2025-01-30 - URL: https://www.napierb2b.com/2025/01/weka-fachmedien-acquired-by-nurnbergmesse/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech NürnbergMesse Group has announced the acquisition of WEKA Fachmedien, following more than 20 years of collaboration around the embedded world trade fair and conference. WEKA Fachmedien provides an extensive portfolio of publications with a combination of print and digital services. With key publications such as Markt&Technik and Elektronik, this acquisition enables NürnbergMesse to strengthen its own market position, while building new opportunities with hybrid models for events and content. Speaking on the acquisition, Matthäus Hose, Managing Director of WEKA Fachmedien GmbH said: "We have worked together closely and trustingly for many years. We are all the more pleased that we will be part of one of the most innovative trade fair companies in the future. We are bringing our wide-reaching trade media, digital communities and the know-how of an established conference provider to the new partnership. " Peter Ottmann, CEO of NürnbergMesse Group added: "We are interlinking the trade fair and media business even more closely in order to continue to offer our customers relevant added value in the future and to be able to continue to grow. We look forward to working with the employees of such a creative and successful media company. " The acquisition, although surprising, can be viewed as a positive move for WEKA. NürnbergMesse Group are very successful, and the acquisition provides an opportunity for the company to invest and support WEKA’s key publications. We look forward to seeing how this acquisition evolves the media landscape in 2025. --- ### New Ad Managers Join Datateam Publications > Exciting news! Design Solutions and Energy & Sustainability Solutions welcome two new Ad Managers. Meet Harry Levy and Jacqui Henderson. - Published: 2025-01-14 - Modified: 2025-01-28 - URL: https://www.napierb2b.com/2025/01/new-ad-managers-join-datateam-publications/ - Categories: Electronics Media News, Industrial Media - Tags: UK and British Technology Publications Datateam has announced the appointment of two new ad managers. Design Solutions has welcomed Harry Levy as its new Advertisement Manager. Prior to his new role, Harry was an Educational Account Manager at BT Local Business for over two years. Jacqui Henderson has also taken up a new role as Business Director at Energy & Sustainability Solutions. She is no stranger to the industry, with over 30 years of experience, and has been part of Datateam for over 10 years. Congratulations to Jacqui and Harry on their new roles! --- ### Navigating the Future of Marketing: Insights from Fractional CMO Andy Culligan > Ever wondered what a Fractional CMO is? Andy Culligan, the latest guest on the podcast, dives into the fascinating world of Fractional CMOs. - Published: 2025-01-13 - Modified: 2025-01-13 - URL: https://www.napierb2b.com/2025/01/navigating-the-future-of-marketing-insights-from-fractional-cmo-andy-culligan/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Ever wondered what a Fractional CMO does? Andy Culligan, the latest guest on the podcast, dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Andy Culligan Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including, Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients Time Stamps 00:00:18 - Meet Andy Culligan: Career Journey 00:00:39 - From SDR to Fractional CMO 00:02:58 - Growth and Challenges in SaaS Marketing 00:06:43 - Benefits of Hiring a Fractional CMO 00:12:40 - The Importance of a Marketing... --- ### B2B Marketing in 2025. Is AI the Answer, or the Question? > Get a sneak peek into the future of B2B marketing in 2025. Uncover the potential impact of Google search on your marketing efforts. - Published: 2025-01-09 - Modified: 2025-01-10 - URL: https://www.napierb2b.com/2025/01/b2b-marketing-in-2025-is-ai-the-answer-or-the-question/ - Categories: Marketing Blog, Trends in Technology - Tags: industry trends, PR and Media Relations for B2B Tech, Research for B2B Technology Marketers This blog looks at what we can expect in terms of B2B marketing trends in 2025. From organic traffic to influencer marketing, we cover the key areas in B2B marketing which face potential changes in 2025. Google Search to ‘Profoundly Change’ Google’s CEO, Sundar Pichai, has stated that traditional search will ‘profoundly change’ in 2025 and beyond, and it’s fair to say that he probably has the world’s largest bank of data to support that statement. The takeaway is that Google Search is working very hard to make it much easier to find exactly what B2B marketers - and their clients’ customers - are searching for, no matter how tricky or tough the search query might be. I believe it would be foolish to bet against them succeeding. The thinking is that, in a world increasingly awash with misinformation, Google wants to help people quickly find easy-to-understand, information that they can trust and do so in a way that makes the search experience even more like a discussion between trusted, highly knowledgeable friends or colleagues. Of course, Google is going to do this with AI-enhanced tools that, in a way, throws down a virtual gauntlet to its competitors. Google Search will look to try to answer informational queries in a better way (e. g. which is the best 8-bit micro for my IoT sensor board) rather than just providing a set of links to suppliers. All AI-driven marketing tools are all likely to remain standing throughout 2025, but some will... --- ### Building Relationships in Digital PR - Vince Nero - BuzzStream > Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. - Published: 2024-12-18 - Modified: 2024-12-18 - URL: https://www.napierb2b.com/2024/12/building-relationships-in-digital-pr-vince-nero-buzzstream/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google updates on SEO strategies, and the shift towards quality-driven digital PR. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About BuzzStream BuzzStream is an email outreach tool for PRs and link builders designed to help build and manage relationships with personalized outreach at scale. About Vince Nero Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer. com, and The Grit Group. Outside of work, you can catch Vince running, playing with his two kids, enjoying some video games, or watching Phillies baseball. Time Stamps 00:00:18 - Guest Introduction: Vince Nero from BuzzStream 00:03:09 - Understanding BuzzStream's Value for Marketers 00:10:09 - Impact of Google Updates on Marketing Strategies 00:14:23 - Marketing to Two Distinct Audiences: SEO vs. PR 00:19:11 - The Future of Content Marketing and Technology 00:24:00 - Creating New Information: Strategies for Success 00:27:04 - Quality Over Quantity: A Key Marketing Principle 00:27:23 - Best Marketing Advice: Permission Marketing 00:28:20 - Advice for Aspiring Marketers: Seek Internships 00:29:58 -... --- ### Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp > Maxwell Nee from ScoreApp discusses quiz marketing and how businesses can engage potential customers through interactive quizzes. - Published: 2024-12-10 - Modified: 2024-12-10 - URL: https://www.napierb2b.com/2024/12/lead-generation-the-power-of-quiz-marketing-maxwell-nee-scoreapp/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal connections, as audiences increasingly seek authenticity and transparency from the brands they engage with. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About ScoreApp ScoreApp is a lead generation and customer engagement platform that helps businesses create interactive scorecards to capture valuable data, qualify leads, and personalize user experiences. By using tailored assessments, businesses can gather insights about their audience, streamline onboarding processes, and enhance marketing strategies. This data-driven approach empowers businesses to convert leads into loyal customers effectively. ScoreApp is widely used across various industries, including coaching, finance, and fitness, to boost engagement and drive results About Maxwell Nee Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,800 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review. Time Stamps 00:00:42 - Maxwell Nee's Career Journey 00:01:43 - What is ScoreApp? 00:02:23 - Quiz Marketing Explained 00:06:17 - Setting Up a Campaign with ScoreApp 00:09:41 - Balancing Brand and Lead Generation 00:12:04 - Future of Marketing Tools 00:12:57 - The Importance of Personal Connections 00:17:06 - Actionable... --- ### From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World > In this episode of the Marketing Automation Moment podcast, hosts explore Acton’s AI web agent and examine SMS marketing in B2B communications. - Published: 2024-12-10 - Modified: 2024-12-10 - URL: https://www.napierb2b.com/2024/12/from-newsletters-to-automation-maximizing-your-marketing-efforts-in-a-digital-world/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, Marketing Automation Moment Podcast, Research for B2B Technology Marketers Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from the Liana State of Marketing Automation Report, including the surprising prioritization of newsletters over advanced tools like A/B testing. In addition, Napier’s A/B testing eBook is mentioned, offering valuable strategies for optimizing your landing pages and emails to boost performance and achieve better results. Finally, the insightful tip of the week offers practical strategies for pitching marketing automation to your boss, focusing on the benefits of increased sales leads, improved efficiency, and significant time savings. The Marketing Automation Moment on Apple Podcast The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing,... --- ### Unlocking Marketing Success: Metrics That Matter and Metrics to Avoid > Don't get lost in the sea of marketing metrics. Learn how to identify meaningful metrics that truly matter for the success of your campaigns. - Published: 2024-12-05 - Modified: 2024-12-13 - URL: https://www.napierb2b.com/2024/12/unlocking-marketing-success-metrics-that-matter-and-metrics-to-avoid/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning In today’s data-driven world, marketing metrics are the lifeblood of any successful campaign. But are all metrics created equal? Too often, marketers focus on numbers that sound impressive but fail to deliver real business value. In Napier’s recent webinar on "The Good, The Bad, and The Ugly of Marketing Measurement," we explored the fine line between metrics that drive results and those that can steer your strategy astray. This blog aims to take a deeper look on how to differentiate between the metrics that matter and those you should avoid. Understanding Meaningful Metrics Before we explore the importance of understanding meaningful metrics, it’s important to define what a marketing metric really is. A marketing metric is a quantifiable figure/value used to assess the performance/execution of a campaign. However, not all metrics are created equal, and it can be tricky to understand which metrics are appropriate or inappropriate that provide relevant valuable insights. While it’s tempting to highlight figures like impressions, clicks, and page views, these “vanity metrics” don’t necessarily reflect real engagement or impact on the bottom line. Instead of merely chasing numbers, marketers should focus on metrics that contribute to optimizing their strategy. As Mark Twain famously said: “If the metrics you’re looking at aren’t useful in optimizing your strategy, stop looking at them. ” It's important to look past surface-level stats and dig deeper into what truly moves the needle for your business. Metrics to Avoid Some of the most common metrics used today offer little to no... --- ### The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso > Kris Rudegraap, shares how software sales led him to create a platform simplifying personalized gifting and direct mail. - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://www.napierb2b.com/2024/11/the-future-of-marketing-through-gifting-and-direct-mail-kris-rudeegraap-sendoso/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, B2B Buyers’ Journey and the Sales Funnel, Branding Strategies for B2B Tech Marketers, Direct Marketing Strategies and Tactics, media page podcasts, Research for B2B Technology Marketers In this episode of Marketing B2B Tech, Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso’s competitive advantages, including enterprise-grade features, data capabilities, and successful campaigns for many brands. He underscores the importance of multi-channel marketing, creative strategies, networking, and long-term brand growth, showcasing how gifting can transform B2B outreach. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Sendoso Sendoso is a direct marketing automation platform that helps businesses enhance their engagement strategies through personalized gifting. By combining digital and physical sending options, Sendoso enables companies to create meaningful connections with customers, prospects, and employees. With intelligent analytics and tailored campaign solutions, Sendoso supports revenue growth, customer retention, and team recognition initiatives, making it a valuable tool for relationship-driven marketing. About Kris Rudeepraap Kris Rudeegraap, a key figure at Sendoso with more than a decade of go-to-market experience, has crafted solutions that resonate with 33,000 B2B tech enthusiasts globally. His insights into the future of marketing are both innovative and client-focused. Time Stamps - Kris's Career Journey and the making of Sendoso. - Understanding Sendoso: Corporate Gifting and Direct Mail - How Sendoso Simplifies Gifting for Marketers - Positioning Sendoso Against Competitors - Value Perception: Gifts vs. Bribery - Customer Segmentation:... --- ### A Napier Webinar: Which AI Should Your Boss Hire? > Watch our on demand webinar where we explore how different AIs perform and compare the results for a range of B2B marketing tasks. - Published: 2024-11-26 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2024/11/a-napier-webinar-which-ai-should-your-boss-hire/ - Categories: Marketing Blog - Tags: AI and Marketing Tools Webinars, artificial intelligence in B2B marketing, Napier Webinar Large language models (more commonly known as AI) have provided marketers with a wide range of opportunities to improve and make their marketing/PR activities more effective. But which platforms should you be using? And how do your goals or priorities shape which is the best for you? In our on-demand webinar, 'Which AI Should Your Boss Hire', we explore how different AI and large language models (LLMs) perform and compare the results for different LLMs for a range of B2B marketing tasks. We will cover: What are LLMs? How LLMs work The differences between LLMs Our tests - a comparison of different LLMs How to get the best out of AI and LLMs in marketing Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Which AI Should Your Boss Hire? ’ Transcript Speakers: Mike Maynard Okay, good afternoon, and welcome to the latest Napier webinar. Thank you all for attending. It's great to have you here today. We're going to have a bit of fun, and we're going to talk about artificial intelligence, and in particular, we're going to try and find out which AI your boss should hire to replace you. So hopefully we're going to enjoy this, and it's going to be quite entertaining. I would encourage you, if you've got any questions, to put questions into the Q and A that's a tab by your chat window. So if... --- ### IoT Insider Cybersecurity Forum at electronica 2024 > Explore the Cybersecurity Forum at electronica 2024 and discover key discussions on IoT, healthcare, and automotive security. - Published: 2024-11-26 - Modified: 2024-11-26 - URL: https://www.napierb2b.com/2024/11/iot-insider-cybersecurity-forum-at-electronica-2024/ - Categories: Electronics Media News - Tags: Electronics, Europe and Pan-European Technology Publications, Shows and Events for B2B Tech This year, IoT Insider, the sister publication of Electronic Specifier, hosted the Cybersecurity Forum at electronica 2024. Highlighting key advancements in cybersecurity across IoT, healthcare and automotive industries, speakers included: Preeti Ohri Khemani, Senior Director of Infineon Technologies and member of Connectivity Standards Alliance’s Europe Interest Group Stephane Di Vito, Senior Director and Lead Security Architect for Trusted Edge Solutions, Analog Devices Dr. Jörg Schepers, Vice President at Infineon’s Automotive Microcontroller Product Line Francesco Fiaschi, Cybersecurity Subject Matter Expert in Embed UK within Littelfuse Laurent Lagosanto, Technology Specialist, Avnet Silica The impressive line-up discussed the Cyber Resilience Act, IoT product certification for global standards, and cybersecurity measures for automotive systems. They also shared strategies for cost-effective cybersecurity, compliance with evolving standards, and addressing risks in automotive systems. Collaboration between industries was emphasized to ensure a more secure and resilient digital future. The Cybersecurity Forum was definitely a successful move for IoT Insider, providing thought-provoking insights and discussions for its attendees. For more information on the forum and what was discussed, please click here. --- ### Celebrating Success: Hustle Awards 2025 Now Accepting Entries > Don't miss out on the Hustle Awards 2025! Celebrate exceptional achievements and gain visibility among industry leaders. - Published: 2024-11-26 - Modified: 2024-11-28 - URL: https://www.napierb2b.com/2024/11/celebrating-success-hustle-awards-2025-now-accepting-entries/ - Categories: Electronics Media News - Tags: UK and British Technology Publications The Hustle Awards are back for 2025, and will highlight the exceptional achievements of innovators, entrepreneurs, and start-ups. The event from Startups Magazine, celebrates the creativity and determination which is shaping the future of the industry. Submissions are now open and this year's categories include: Founder of the Year Young Entrepreneur Award Top Performing Team Game-Changing Investor Award Eco-Warrior(s) Award Outstanding Startup Support Inspirational Woman of the Industry Most Innovative Tech Social Impact Hero(es) Most Successful Scaleup Early-Stage Innovation Award Workspace of the Year Readers’ Choice Award Finalists and winners will be announced at the Hustle Awards ceremony in July 2025, and entries will close the 28th March 2025. It’s fantastic to see Statups Magazine provide an opportunity for entrepreneurs to tell their stories and highlight their ground-breaking achievements. We look forward to seeing the winners in July 2025! --- ### A Publisher's Perspective Of SPS: IEN Europe > Onur Dil shares his perspective of SPS 2024 in Nuremberg. Explore the exhibition space, exhibitors, and trade visitors' turnout. - Published: 2024-11-26 - Modified: 2024-11-26 - URL: https://www.napierb2b.com/2024/11/a-publishers-perspective-of-sps-ien-europe/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Shows and Events for B2B Tech We were delighted to hear from Onur Dil from IEN Europe, who shared his perspective on SPS 2024, which was held earlier this month. Read on to discover Onur's insights on the show: Nuremberg in November is always worth a visit for SPS, an absolute highlight in the factory automation community's annual calendar. The figures for 2024 were once again impressive: 125,000 m² of exhibition space in 16 halls, over 1,100 exhibitors and around 51,300 trade visitors, according to the show organizers' final statement. My personal impression from discussions at the show is that the general mood is tense due to the economic situation, but still cautiously positive. Exhibitors are convinced that the automation industry as a whole and their products continue to provide the right solutions to social and technological issues. We at IEN Europe look forward to continuing to report on this. Cybersecurity was one of the topics that played a role in virtually every meeting, as all companies have to prepare for the Cyber Resilience Act coming into force. Implementation is well underway at all exhibitors, but the need for explanation and advice remains high on the customer side. A partial success can be reported in the area of Single Pair Ethernet: Profinet over SPE will have a standardized connector image, hopefully setting a positive example for the other SPE areas. I am already looking forward to the next editions, which will no longer take place at the same time as electronica in Munich, which is always... --- ### The Marketing Share Podcast - Storytelling, PR, and ABM Mastery > Mike sat for an episode of The Market Share Podcast to discuss the evolving landscape of PR, storytelling, and Account-Based Marketing (ABM). - Published: 2024-11-26 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2024/11/the-marketing-share-podcast-storytelling-pr-and-abm-mastery/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike sat down with hosts Barb VanSomeren and Alec Cheung for an episode of The Market Share Podcast. In the episode, Mike discusses: The evolving landscape of PR, storytelling, and Account-Based Marketing (ABM) Actionable strategies for navigating challenges like measuring PR effectiveness, building brand credibility, and connecting with customers on a deeper level. How ABM levels the playing field for smaller companies Why diversity in marketing teams drives innovation How storytelling transforms customer engagement How the growing overlap between marketing and sales in shaping the customer journey Listen here: https://www. youtube. com/watch? v=R2sQEbB7zr0 --- ### Groundbreaking Year For electronica 2024 > Get insights into electronica trade fair 2024: a global event showcasing innovations in electronics, AI, mobility, and sustainability. - Published: 2024-11-22 - Modified: 2024-11-28 - URL: https://www.napierb2b.com/2024/11/groundbreaking-year-for-electronica-2024/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Held from 12th-15th November, the electronica trade fair 2024 reaffirmed its reputation as a leading event for the electronics industry. The show, which took place in Munich, saw 3,480 exhibitors from 59 different countries and 80,000 visitors from 100 different nations. The event focused on many innovations across electronics, with key topics including sustainability, AI, mobility, and the development of young talent. “For 60 years, electronica has been the central meeting place for the global electronics industry. This year’s trade fair here in Munich, a leading technology hub, was once again an impressive demonstration of the industry’s innovative strength," said Dr. Reinhard Pfeiffer, CEO of Messe München. "In the halls, visitors were able to see first-hand how future technologies are already taking shape—from intelligent energy solutions to smart mobility—and the vital role the electronics industry plays in making this happen. ” Forums and presentations were held over six days throughout the event, focused on topics such as AI Machine Learning, Industrial Control, and Women in Tech. Whilst the the Fast Forward platform gave selected start-ups a stage to present their innovations, and the career area provided insights into career prospects in the electronics industry. Several members of the Napier team attended electronica 2024 to support clients, and we were pleased to see such a strong turnout from the industry. We look forward to the next electronica which is taking place November 10-13, 2026. --- ### Future Horizons: November Semiconductor Update > Get the latest industry insights and projections from Future Horizons’ November report on the semiconductor market. - Published: 2024-11-22 - Modified: 2024-11-26 - URL: https://www.napierb2b.com/2024/11/future-horizons-november-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We’re thrilled to share this month’s featured excerpt from Future Horizons’ November report on the semiconductor market. Take a look at the executive summary below to explore the latest industry insights and projections. Executive Summary September finally brought good news for the industry with all product sectors finally in positive territory, even the beleaguered Analog, Discrete and Opto market segments. Opto notched up 4. 6 percent growth vs. September 2023, up from last month’s 0. 3 percent number and, whilst still down 2. 8 percent down from its April 2022 peak, is now firmly on a strong recovery path. After an 8-month long negative growth trawl, the Discrete sector finally crossed the zero-growth line in September, at plus 1. 0 percent annualised growth, in sharp contrast to August, July, and June’s minus 9. 4 percent, minus 9. 2 percent, and minus 12. 3 percent respectively. Unsurprisingly, ICs, the powerhouse behind the industry’s current strong revenue growth, saw its eleventh consecutive month of above average double-digit annualised growth since the market turned positive in September 2023, at 27. 7 percent, vs. 35. 7 percent in August and 23. 1 percent in July. The good news, however, behind the total IC growth number was the fact non-memory ICs are now moving into pole driving position, growing 16. 7 percent, up from 8. 4 percent in August and 9. 0 percent in July. The overall year-on-year total Semiconductor market grow 23. 3 percent, down slightly from August’s 28. 0 percent number, but up... --- ### Build Trust - The Secret to Closing Sales Effectively - ABB > In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB. - Published: 2024-11-20 - Modified: 2024-11-20 - URL: https://www.napierb2b.com/2024/11/build-trust-the-secret-to-closing-sales-effectively-abb/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different customer segments. A key focus of the conversation is the buyer’s journey, an important framework Sophie uses to guide potential customers from awareness to decision-making. She discusses her approach to integrating the buyer’s journey into campaign planning, striking a balance between long-term brand building and the immediate priorities of lead generation and sales support. Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About ABB Building on over 140 years of excellence, our more than 105,000 employees worldwide are committed to delivering on our purpose with innovations that create success for ABB and all our stakeholders. Our solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. In collaboration with our customers, partners and suppliers, we address the world’s energy challenges, transform industries and embed sustainability in everything we do. About Sophie Neate Sophie is a senior marketing leader with over 16 years of experience across the entire marketing cycle. Her background includes working for blue-chip companies on an international scale, where she has held global management roles, currently holding the... --- ### Women in Tech Forum at electronica 2024 > Discover the Women in Tech Forum at electronica, celebrating women driving innovation in tech through inclusion, data, and innovation. - Published: 2024-11-20 - Modified: 2024-11-26 - URL: https://www.napierb2b.com/2024/11/women-in-tech-at-electronica-2024-hosted-by-electronic-specifier/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Shows and Events for B2B Tech This month, at electronica 2024, Electronic Specifier hosted the Women in Tech Forum, which delved into how more opportunities can be created for women as well as some of the challenges women face in the tech industry. The event kicked off with a keynote from Jackie Mattox, Founder and CEO of Women in Electronics, followed by a panel discussion which was moderated by Electronic Specifier's Managing Editor, Paige West. Key discussions included the role of women in advancing AI, robotics, and IoT technologies, as well as promoting diversity to tackle industry challenges. The forum also focused on strategies for creating inclusive workplaces, mentorship programs, and leveraging data for equitable decision-making. It is great to see the development of such an important forum, which highlights women within the technology industry. Congratulations to the Electronics Specifier team for such a successful event! Electronic Specifier has also revealed the winners of its Electronics Excellence Awards, which can be viewed by clicking here. --- ### Go-To-Market Strategy and Social Media for B2B: Insights from Andy Lambert - Adobe > Andy Lambert, Senior Product Marketing Manager, at Adobe shares his insights into navigating acquisitions and go-to-market strategies. - Published: 2024-11-13 - Modified: 2024-11-13 - URL: https://www.napierb2b.com/2024/11/go-to-market-strategy-and-social-media-for-b2b-insights-from-andy-lambert-adobe/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, along with tactical advice on successful campaigns and practical tips to support your own marketing efforts. Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Adobe Adobe is a global leader in digital media and digital marketing solutions with a range of creative apps and services for photography, design, video and more. About Andy Lambert Andy is a marketing leader who has spent the last 12 years setting up, scaling and selling multiple software businesses. In 2016, Andy joined two others as part of the founding team of ContentCal, a social media marketing tool. Over five years, the team raised over $10 million, expanded to serve thousands of customers across more than 100 countries, won numerous awards, and, in late 2021, was acquired by Adobe Inc. Time Stamps – Andy discusses his career from founding ContentCal to joining Adobe. – Andy talks about the importance of defining a target audience. – Andy explains his take on go-to-market strategies. – How can B2B businesses leverage social media? – Andy talks about some examples of successful marketing campaigns. – Andy discusses how the role of the CMO may change... --- ### Simplifying SEO: How to Demystify Search Engine Optimization - Moz > Ethan Hays, General Manager at Moz, dives into the world of SEO and shares his insights on simplifying SEO. - Published: 2024-11-13 - Modified: 2024-11-26 - URL: https://www.napierb2b.com/2024/11/simplifying-seo-how-to-demystify-search-engine-optimization-moz/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Ethan Hays, General Manager at Moz, and STAT Analytics dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value. Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketing landscapes. He also explores the evolving role of the Chief Marketing Officer (CMO) and the need for integrating marketing and sales in today’s business environment. Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Moz Moz is a marketing analytics software company that provides tools and resources for search engine optimisation (SEO). The platform offers features like keyword research, link building, and site audits to help businesses improve their online visibility and search rankings. Moz is also known for its educational content, including blogs and guides that simplify SEO for users of all skill levels. About Ethan Originally studying sports medicine, Ethan discovered a passion for SEO and has built a successful career over the past two decades. Having held various roles in startups, enterprises and agencies, as well as founding his own agency, he is now the General Manager at Moz and STAT Search Analytics. Time Stamps 00:04:54 - Ethan's Career Journey: Startups to Agencies 00:08:33 - Cultural Differences: East Coast vs. West Coast 00:13:27 - The Misconceptions of SEO 00:16:30 - Democratizing SEO Within Organizations 00:18:08 - Moz's Approach to Simplifying SEO... --- ### Meet Associate Director: Ed Neale > Get insights from Ed Neale, Napier's Associate Director, about his industry experience, dreams, and advice for professionals. - Published: 2024-11-08 - Modified: 2025-04-29 - URL: https://www.napierb2b.com/2024/11/meet-associate-director-ed-neale/ - Categories: Marketing Blog, News About Napier - Tags: Interviews with Napier, news about napier, PR and Media Relations for B2B Tech ‘I never really had any plan other than to be good at what I did. ’ I recently sat down with one of Napier’s Associate Directors, Ed Neale, to discuss his industry experience, dreams and his best advice for those in the industry. What started out as a simple Q&A interview very quickly became a conversation about life, learning, growth and a little bit of sci-fi. Ed’s experience provides an insightful read, with advice I’m sure many will take on board, me included. So, with a career spanning over 25 years, how did Ed wind up at Napier? So, could you begin by telling me a bit about your time at Napier? I've worked with Napier for about five years now, since they took over Armitage; I worked for Armitage from about 2002. Since Napier took over, there's been quite a lot of changes, a very big change to the way that we do things. The teams have increased - we've almost got everything, in terms of getting the teams together, expanding the clients, particularly ABB. I was working just for ABB Measurement & Analytics and Robotics and now it's expanded to include all these other parts of the business as well. Upon starting your agency career, what is the one piece of advice that stuck with you? I’ve got two. The first one, which I didn’t understand for a long time, was ‘work smarter, not harder'. And again, it's taken me a little while to fully understand what that... --- ### Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves > In this episode of the Marketing Automation Moment podcast, we dive into recent developments from the industry. - Published: 2024-11-04 - Modified: 2024-11-04 - URL: https://www.napierb2b.com/2024/11/navigating-the-marketing-automation-landscape-hubspots-cashflow-acquisition-and-semrushs-strategic-moves/ - Categories: Marketing Blog, News About Napier - Tags: artificial intelligence in B2B marketing, digital marketing, industry trends, Marketing Automation Moment Podcast In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also covers takeaways from Acton’s holiday webinar, emphasizing key email deliverability practices like volume control and segmentation that apply year-round. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in... --- ### Podcasting 101: 7 Steps to Launching Your Podcast > In this blog, we outline the essential steps to help you kickstart your own podcast and use the power of podcasting to engage with audiences. - Published: 2024-10-29 - Modified: 2024-11-05 - URL: https://www.napierb2b.com/2024/10/podcasting-101-7-steps-to-launching-your-podcast/ - Categories: Marketing Blog - Tags: podcasts In today’s digital landscape, podcasts have evolved from a niche medium to a powerful platform, particularly in the B2B sector. In this blog, we will outline the essential steps to help you kickstart your own successful podcast and harness the power of podcasting to engage with audiences meaningfully. Why Start a Podcast? Podcasting offers a unique way to capture the attention of your target audience for an extended period. In B2B, podcasts typically range between 15 to 45 minutes, providing ample time for delivering value to listeners. Podcasts can easily fit into the daily routines of your audience, making it an excellent way to engage people during commutes or other activities. But why start a podcast in the first place? It’s important to have clear objectives. For example, Napier launched their own podcast, Marketing B2B Technology, to have deeper, more insightful conversations with industry leaders. Whether your goal is educating your audience, showcasing your expertise, or building relationships, the focus should be on delivering quality content. Seven Steps to Launch a Podcast Are you thinking about launching your own podcast, but not sure where to begin? You're in the right place! So how do you get started? Read on to discover our 7 steps to make your podcasting dreams a reality! Planning and Strategy: The foundation of any successful podcast is thorough planning. Consider your goals carefully, remembering that quality trumps quantity in podcasting. Even with a small but targeted audience, a podcast can be a highly effective tool. Before... --- ### Future Horizons: October Semiconductor Update > Stay updated on the semiconductor market with Future Horizons' October report. Explore the latest insights and projections for the industry. - Published: 2024-10-28 - Modified: 2024-10-29 - URL: https://www.napierb2b.com/2024/10/future-horizons-october-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We're excited to present this month's excerpt from Future Horizons' October report on the semiconductor market. Read on to discover the latest insights and outlook for the industry. Executive Summary August saw Opto’s growth tumble back, coming in at just 0. 3 percent vs. last month’s 3. 7 percent, with the average growth since the market turned down in September 2022 at minus 2. 5 percent. July’s shipments were 10. 4 percent down from its April 2022 peak. The Discrete sector also continued its now 8-month long negative growth trawl, at minus 9. 4 percent, compared with minus 9. 2 percent in July and minus 12. 3 percent in June, dashing last month’s hopes that the sector may have been showing the first signs of a broader industry recovery. Excluding memory, the annualised IC market showed a more subdued 8. 4 percent growth, reflecting just how strong an impact the memory rebound has been on the semiconductor market. Whilst the overall year-on-year total Semiconductor market growth in August was 28. 0 percent, up significantly from last month’s 18. 0 percent number and June’s 15. 9 percent growth, backing out the Memory, and to a lesser extent, Logic sectors, unfortunately reveals a much more sober picture, with the Micro, Analog, Opto and Discrete markets still gripped in recession. As the year end approaches, there is finally a growing realisation that the earlier super-cycle euphoria around this year’s strong double-digit growth might have been misplaced given the increasing flurry of negative datapoints... --- ### Let's Talk PR & More > Mike joined the Let's Talk PR & More radio show to discuss best practices for creating and implementing B2B PR and media relations campaigns. - Published: 2024-10-14 - Modified: 2024-12-06 - URL: https://www.napierb2b.com/2024/10/lets-talk-pr-more/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike joined Sherry Goldman on the Let's Talk PR & More radio show to discuss the importance of B2B communications, including best practices for creating and implementing B2B PR and media relations campaigns. Listen here: Apple Podcasts --- ### From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI > Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses how Lutra helps streamline workflows with AI automation. - Published: 2024-10-14 - Modified: 2024-10-29 - URL: https://www.napierb2b.com/2024/10/from-grunt-work-to-creativity-automating-marketing-tasks-lutra-ai/ - Categories: Marketing Blog - Tags: media page podcasts Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights his vision for making Lutra user-friendly for non-technical users, and encourages listeners to explore its potential for automating their workflows. Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Lutra AI Lutra aims to revolutionise automation and allow users to easily create AI-driven workflows. The platform simplifies complex processes, helping automate tasks and optimise work effortlessly. Whether you're managing data, streamlining operations, or integrating apps, Lutra makes automation accessible to everyone. Since its launch, Lutra has been empowering businesses to boost productivity and focus on what matters, eliminating the barriers of traditional workflow tools and delivering a seamless automation experience. About Jiquan Ngiam Jiquan Niam is the CEO and Co-Founder of Lutra, an innovative automation platform. Before founding Lutra, Jiquan was a key contributor at Google Brain and studied at Stanford University where he achieved a PHD in Computer Science. Jiquan Niam is a driving force behind AI-driven automation and is passionate about making advanced technology accessible to all. Time Stamps - Jiquan provides some background to his career and why he founded Lutra. 00:02:44] - Overview of Lutra’s Purpose and Functionality - Enhancing Marketing Efforts with Timely Data - User-Friendly Interface... --- ### The reality of 3D printing: overhyped or a true game changer? – Forward AM > Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. - Published: 2024-10-02 - Modified: 2024-09-30 - URL: https://www.napierb2b.com/2024/10/the-reality-of-3d-printing-overhyped-or-a-true-game-changer-forward-am/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, media page podcasts Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry. He discusses whether 3D printing is overhyped, core marketing and applications for Forward AM, and strategies for marketing across different industries. Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About BASF Forward AM Forward AM provides 3D printing solutions across the entire Additive Manufacturing value chain from consultancy, development and innovative design, through digital simulation and prototype printing, to finishing and exhaustive component testing. Forward AM traces its origins to BASF 3D Printing Solutions GmbH, which was founded by BASF New Business GmbH in 2017. In 2024, BASF 3D Printing Solutions GmbH was transformed into Forward AM Technologies. Time Stamps 00:00:34 - Alex's Career Journey 00:00:45 - The Evolution of 3D Printing 00:04:51 - Core Markets for Forward AM 00:08:45 - Balancing Brand Building and Lead Generation 00:10:33 - Challenges of Transitioning from BASF 00:15:24 - Tactical Approaches to Lead Generation 00:22:31 - Future Trends in B2B Marketing 00:24:42 - Final Thoughts and Advice for Marketers 00:27:41 - How to Connect with Alex Levitt Follow Alexander: Alexander Levit on LinkedIn: https://www. linkedin. com/in/alexander-levit/ Swell AI website: https://forward-am. com/ Swell AI on LinkedIn: https://www. linkedin. com/company/basf-forwardam/ Follow Mike: Mike Maynard on... --- ### The AI Dilemma: Are We Relying Too Much on Automation in Marketing? > AI is popping up across marketing automation, but is it really the magic solution we hoped for? Listen to the latest podcast episode. - Published: 2024-10-01 - Modified: 2024-10-25 - URL: https://www.napierb2b.com/2024/10/the-ai-dilemma-are-we-relying-too-much-on-automation-in-marketing/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover: Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation platforms, including the rankings of major platforms like Salesforce and HubSpot. The Role of AI in Marketing Automation: They explore the hype around AI, its limitations, and how it can be misused if data quality isn't prioritised. Simplicity in Marketing Automation: A discussion on the benefits of choosing simpler marketing automation platforms and how they can better serve small to medium-sized businesses. Spintax for Email Outreach: Learn about Spintax and how it can enhance your email deliverability by creating unique variations of your messages. Don't forget to subscribe for more episodes! Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who... --- ### Napier's Account-Based Marketing Benchmarking Assessment > Take our quick survey on Account-Based Marketing (ABM) campaigns. Help us improve and benchmark ABM strategies for higher ROI and better customer relationships. - Published: 2024-09-26 - Modified: 2024-09-26 - URL: https://www.napierb2b.com/2024/09/napiers-account-based-marketing-benchmarking-assessment/ - Categories: Marketing Blog - Tags: Napier Survey, news about napier Account-Based Marketing (ABM), is a technique that ensures your marketing budget is focused on your target accounts, cutting marketing spend and increasing your return on investment. But with many tactics available to implement ABM campaigns, getting the balance right between spend, messaging and execution can be hard for companies. That's why we've built our own ABM Benchmarking Assessment. Our survey identifies strengths and weaknesses, tells you where you rank compared to other companies in the B2B industry, and shares tips on how you can improve your campaigns. With just 10 questions, the survey is quick and easy to fill in and provides a PDF report with the results. Try it out by clicking here, and reach out if you have any questions or feedback, we'd love to hear from you. --- ### A Napier Webinar: How to Spy on Your Competitors' Ads > Watch our on-demand webinar to find out how you can spy on your competitors' ads on platforms such as Google and LinkedIn. - Published: 2024-09-26 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2024/09/a-napier-webinar-how-to-spy-on-your-competitors-ads/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Digital Marketing Webinars, Napier Webinar, Social Media for B2B Marketers, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques Have you ever wondered what ads your competitors are running? Or how you can view their ads via platforms like LinkedIn and Google? In our on-demand webinar, we share how you can spy on your competitors' ads, and cover: The tools to access your competitors' ads What to look for when spying on your competitors How to use the intelligence to create better campaigns Analysis of some B2B Tech/Industrial ad campaigns When to stop spying Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘How to Spy on Your Competitors' Transcript Speakers: Mike Maynard Good afternoon, everyone. Welcome to the latest Napier webinar. We're just going to give it a minute or two because there's a couple more people joining, and we'll get started. So if you can just give us a minute, and then I'll start talking about spying on your competitors. Okay, we've had a couple more people join, so we're going to start, thank you all for taking the time, for joining this webinar. I'm really interested to present this. I'm particularly interested in knowing your feedback, whether that's questions on how you can spy on competitors more effectively, or alternatively, whether you simply have an opinion on some of the techniques we talk about, or some of the benefits. So at any time during the webinar, please feel free to throw things into chat, and if you throw... --- ### Five Approaches to Promoting a Podcast > Podcast promotion has become more critical than ever. We share our top five approaches to successfully promoting podcasts. - Published: 2024-09-26 - Modified: 2024-09-26 - URL: https://www.napierb2b.com/2024/09/five-approaches-to-promoting-a-podcast/ - Categories: Marketing Blog - Tags: podcasts It’s no secret that over the last ten years, podcasts have gained massively in popularity. Spotify alone has six million podcast titles and more than 100 million regular podcast listeners. It is said that at least half a billion people have listened to at least one podcast on Spotify since 2019. It’s clear that listeners are spoilt for choice and the hardest job now for a podcaster is not only to consistently gain followers in a saturated market but to retain their audience by keeping them engaged. Podcast promotion has become more critical than ever, so to help you get heard, here are our top five approaches to successfully promoting podcasts. Organic social media posts Fun fact, a 2024 study by Statista revealed that more than five billion people around the world use social media, and this number will rise to six billion by 2028. Social media has become an integral part of people’s daily lives and routines. The average internet user spends 151 minutes per day on social networking sites according to Statista. With this much traffic, it should be no surprise that social media should be the first port of call for any new or established podcaster to promote their podcast. For example, one of the podcast topics could simply be a conversation starter to gauge whether the audience agrees or disagrees with the views that will be discussed. This is a great opportunity to get feedback, engagement and comments in advance that can be used to inform... --- ### Electronics Excellence Awards Announce Judge Panel > Discover the industry's best at the Electronics Excellence Awards. Find out how the judging process works and who the thought-leaders are. - Published: 2024-09-24 - Modified: 2024-09-26 - URL: https://www.napierb2b.com/2024/09/electronics-excellence-awards-announce-judge-panel/ - Categories: Electronics Media News - Tags: Electronic Excellence Awards, Electronics, Europe and Pan-European Technology Publications Last month we shared the news that Electronic Specifier will be honouring the very best of the industry with its Electronics Excellence Awards at electronica 2024. This year, the awards will see a new lineup of judges, complete with industry thought leaders and electronics specialists. The panel of judges has now been announced and will include: James Davey, Vice President at Eingofchips (an Arrow company) Mark Patrick, Director of Technical Content for EMEA at Mouser Electronics Marta Barbero, Product Manager at Arduino Robert Owen, Consultant Simran Khokha, Product Manager for MCUs, and Infineon Stéphane Ratelet, Director of Business Development/Digital Solutions EMEA at DigiKey The entries will be discussed in-depth by the judges and then scored independently, with the highest-scoring entry being the winner. It's great to see such an expert-filled panel of judges and we look forward to seeing the awards at this year's electronica. Good luck to everyone who enters! --- ### A Napier Podcast Interview with Cody Schneider at Swell AI > Cody Schneider, Co-Founder and CEO of Swell AI, joins the Marketing B2B Technology podcast to discuss using AI for content generation. - Published: 2024-09-23 - Modified: 2024-09-23 - URL: https://www.napierb2b.com/2024/09/a-napier-podcast-interview-with-cody-schneider-at-swell-ai/ - Categories: Marketing Blog, News About Napier - Tags: artificial intelligence in B2B marketing, media page podcasts Cody Schneider, Co-Founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the evolution of Swell AI, which transforms audio and video content into other formats such as blog posts, and emphasises the importance of using human-generated content when prompting AI to create unique and high-quality outputs. Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Cody highlights the importance of building a sustainable marketing strategy, the impact of AI on content creation, and the necessity of reaching audiences through multiple channels. He also offers insights into effective marketing tactics, including the use of podcasts and social media, while encouraging aspiring marketers to embrace technical skills and practical experience in their careers. About Swell AI Swell AI is an AI-powered platform designed to streamline content creation for podcasts, helping creators automate the process of generating show notes, transcriptions, and summaries. By leveraging advanced natural language processing and machine learning algorithms, Swell AI transforms audio into structured, written content, making it easier for podcasters to engage their audience, enhance SEO, and save time. The platform is particularly useful for podcasters who want to focus on content creation while automating the more tedious aspects of post-production. Swell AI is ideal for independent podcasters, production teams, and agencies looking to scale their podcasting efforts efficiently. About Cody Schneider Cody Schneider is an innovative inventor who uses AI to refine digital processes. As the CEO... --- ### Future Horizons: September Semiconductor Update > Get insights on the semiconductor market with Future Horizons September report. Discover the current outlook and trends. - Published: 2024-09-19 - Modified: 2024-09-26 - URL: https://www.napierb2b.com/2024/09/future-horizons-september-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We’re happy to share this month’s extract of Future Horizons September report on the semiconductor market. Continue reading to find out more about the current outlook of the market: Executive Summary The Discrete sector continued its 7-month long trawl in negative annualised growth territory, at minus 9. 2 percent, compared with minus 12. 3 percent in June and minus 13. 8 percent in May. In contrast, ICs, the powerhouse behind the industry’s current revenue growth, saw its eighth consecutive month of strong double-digit annualised growth, at 23. 0 percent, up slightly from June’s 22. 1 percent growth but down from May’s 30. 1 percent number. Excluding memory, however, the annualised IC market showed a more subdued single-digit 8. 8 percent growth, reflecting just how strong an impact the memory rebound has been on the overall total IC and total semiconductor markets. Analog ICs, the still worst-performing sector, saw its eighteenth month of negative annualised monthly growth, at minus 1. 4 percent, vs. minus 1. 3 percent in May and minus 9. 2 percent in April. The Analog IC market is now down 16. 5 percent in value from its June 2022 high. July was also the nineteenth consecutive month where unit shipments were below the IC usage trend, confirming our belief that the much-needed inventory burn still has a long way to go. There is now little hope for a second-half-year IC unit rebound. Excess inventory remains the industry’s number one problem, affecting not only unit shipments but capacity utilisation... --- ### The Changing Landscape of Marketing Automation - HubSpot vs. Marketo > In this podcast episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. - Published: 2024-09-17 - Modified: 2024-09-17 - URL: https://www.napierb2b.com/2024/09/the-changing-landscape-of-marketing-automation-hubspot-vs-marketo/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. They talk about the growth in ad tech spending in the US and Europe and discuss how digital channels are now driving nearly half of B2B revenue. They also offer some tips on using marketing automation to improve the effectiveness of webinars. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after... --- ### A Napier Podcast Interview with Suzi McNicholas at Johnson Controls > Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B marketing. - Published: 2024-09-10 - Modified: 2024-09-10 - URL: https://www.napierb2b.com/2024/09/a-napier-podcast-interview-with-suzi-mcnicholas-at-johnson-controls/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer marketing. Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Johnson Controls Johnson Controls transforms the environments where people live, work, learn and play. As a global leader in smart, healthy and sustainable buildings, Johnson Controls’ mission is to reimagine the performance of buildings to serve people, places and the planet. Building on a history of nearly 140 years of innovation, Johnson Controls deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, a comprehensive digital offering. About Suzi McNicholas Suzi McNicholas is Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls. She leads the marketing team to support new product introductions and integrated marketing campaigns. She has a 25+ year career in progressive B2B marketing roles including digital marketing campaigns, lead generation, branding, public relations, new product introductions, content creation, events, communications, and budget management. Prior to joining Johnson Controls, McNicholas built an integrated marketing team at Honeywell in the Industrial Safety Products division. McNicholas holds a Bachelor of Arts in English from Presbyterian College in Clinton, SC and a Post-Graduate degree in English and... --- ### A Napier Podcast Interview with John Harrison - Schaffner > John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, joins the latest episode of the Marketing B2B Technology podcast. - Published: 2024-09-05 - Modified: 2024-09-05 - URL: https://www.napierb2b.com/2024/09/a-napier-podcast-interview-with-john-harrison-schaffner/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power quality, joins the latest episode of the Marketing B2B Technology podcast. In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning sales and marketing to strengthen the brand and drive sales. He believes in leading with a forward thinking approach, understanding customer needs, and staying ahead of industry trends, particularly in the niche area of EMC. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Schaffner Schaffner plays a vital role in building a sustainable future in the new era of electrification. Headquartered in Switzerland and with subsidiaries around the world, Schaffner is a global leader in electromagnetic solutions that ensure the efficient and reliable operation of electronic systems. The Schaffner Group are experts in EMC filter solutions, harmonic filters, electromagnetic components and electromagnetic solutions. Our passionate and knowledgeable employees empower our customers to develop reliable electronic devices and systems that meet compliance standards and deliver increased energy efficiency. This is how we deliver... MORE POWER TO YOU. About John Harrison John Harrison joined Schaffner in April 2022. He is the UK MD and Global VP Marketing. He has spent 25 years in the electronics industry primarily within the connector space for Molex. John has extensive international experience having lived and worked across Europe and the US, covering... --- ### Editorial Changes at AspenCore > Nitin Dahad has been named Editor-in-Chief of EE Times and Maurizio Di Paolo Emilio being appointed Editor-in-Chief of Embedded.com. - Published: 2024-08-29 - Modified: 2024-08-29 - URL: https://www.napierb2b.com/2024/08/editorial-changes-at-aspencore/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications AspenCore has announced editorial changes to two of its key publications, with Nitin Dahad being named Editor-in-Chief of EE Times and Maurizio Di Paolo Emilio being appointed Editor-in-Chief of Embedded. com Nitin joins the EE Times team with an extensive career as a journalist and technology industry expert spanning over four decades. Prior to joining EE Times, Nitin held senior editorial positions at several industry publications and has been a regular contributor to EE Times for many years. In his new role, Nitin will oversee the editorial strategy, content creation, and audience engagement efforts of EE Times, working closely with the rest of the editorial team to ensure the publication remains at the forefront of industry trends. The second editorial change at AspenCore will see Maurizio join the Embedded. com team, he has a wide range of experience and a strong background in the engineering and technology sectors. With over 15 years in the industry, Maurizio is a highly respected engineer and is known for his deep technical expertise and ability to make complex subjects accessible to a broad audience. As Editor-in-Chief, Maurizio will oversee all editorial content, and spearhead new initiatives to expand the site's offerings. He will continue to serve as Editor-in-Chief of PowerElectronicsNews. com and contributor to EE Times. Congratulations to both Nitin and Maurizio on their new roles, and we look forward to seeing the future direction the publications take. --- ### A Napier Webinar: How B2B Advertising Works > We explore the world of advertising, sharing how marketers can make their advertising more effective, from building a brand to search ads. - Published: 2024-08-23 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2024/08/a-napier-webinar-how-b2b-advertising-works/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Napier Webinar, PR and Media Relations Webinars In our on-demand webinar 'How Business-to-Business Advertising Works', we explore the world of advertising, sharing how marketers can make their advertising even more effective, from building a brand to running search ads. We will share: How advertising has changed The key theories that matter How to use the theory to make better adverts Why great adverts worked Review of modern industrial ads Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘How Business-to-Business Advertising Works’ Transcript Speakers: Mike Maynard Hi everyone, and welcome to the latest Napier webinar. We'll just give it a couple of minutes as people join and get started fairly quickly, talking about B2B advertising. Okay, so I see a few more people have joined. I think it's probably time to get started with the webinar. First thing to say is, if you have any questions, if you can put them into the chat as we go through, and then what I'll do is I'll address the questions at the end of the webinar, but it'd be great if things crop up as we go through, if you could just highlight them in the chat so we can then address them as soon as we finish the webinar. So we're gonna talk about B 2 Advertising Secrets. This is a slightly longer webinar than we normally do. We're normally aiming for about 20 minutes. This is probably gonna last... --- ### The Electronic Component Show Returns This September > Don't miss The Electronic Component Show (ECS) 2024 on September 19th! Join for a packed day of exhibitors, seminars, and networking. - Published: 2024-08-23 - Modified: 2024-08-29 - URL: https://www.napierb2b.com/2024/08/the-electronic-component-show-returns-this-september/ - Categories: Electronics Media News - Tags: Electronics, Shows and Events for B2B Tech Following positive reviews from the industry, The Electronic Component Show (ECS) 2024 is set to take place on Thursday, 19th September 2024 at the Kassam Stadium in Oxfordshire. ECS promises to be a full-packed day, with all exhibition stands sold and 70 exhibitors confirmed. The show will provide visitors with the opportunity to network, and discuss design and purchasing needs with exhibitors from across the globe. This year's ECS seminar schedule features four seminars, covering topics such as semiconductor risk reduction, AI, strengthening UK manufacturing supply chains, and invention to design to production. Mark Leary, Publisher & founder of MMG Publishing, commented “This year's Electronic Component Show is going to be the best one-day show since we started our first show back in 2011. With pre-registered attendees considerably up compared to previous shows and with another 100% sell-out exhibition plus an awesome seminar programme it's really hitting the spot for visitors. " It's fantastic to see ECS continue to grow, and build a community for purchasing professionals and design engineers to engage and learn from each other. We look forward to seeing how the show unfolds, and hearing what we are sure will be positive feedback from the industry. For more information about the show, and how to attend, please click here. --- ### 9 Ways to Target the Right Audience with Segmentation > We explore how you send the right ads to the right people, and therefore make better use of your total marketing spend. - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://www.napierb2b.com/2024/08/9-ways-to-target-the-right-audience-with-segmentation/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Lead Generation Techniques and Strategies This blog is about segmentation, i. e. , how to ensure that you target the right audience with your B2B marketing campaign, and ensure you make better use of your total marketing spend. Segmentation is important. It may surprise you that there are at least nine ways to do market segmentation. The segmentation method – or methods - you choose to deploy will depend very much on your individual circumstances, but if done properly, all these segmentation methods will work. It was John Wanamaker, the 19th and 20th century United States merchant, innovator and marketing pioneer, who is generally credited with saying, “Half the money I spend on advertising is wasted; the trouble is I don't know which half". He was in a position to know because he is also credited with writing and running the first half-page and first full-page newspaper advertisements for his department stores. It’s telling that he later hired the world’s first full-time advertising copywriter, and his sales figures soon doubled. (Read into that what you will. ) But getting back to segmentation, as I suggested, there are lots of effective ways to segment audiences, but one of the great benefits of an ongoing programme of market segmentation is that the results improve in direct correlation to the performance of your marketing campaign. Although Wannamaker wasn’t sure what money he was wasting, my view is that with today’s marketing tools, you’re only wasting money if you’re showing your ads to the wrong people, and that’s usually... --- ### A Napier Podcast Interview with Thomas Lewis – Semiconductor Marketing Leader > Thomas Lewis, a semiconductor marketing leader, explores the challenges of building integrated campaigns in technical industries. - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://www.napierb2b.com/2024/08/a-napier-podcast-interview-with-thomas-lewis-semiconductor-marketing-leader/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Thomas Lewis, an experienced semiconductor marketing leader explores the challenges of building integrated marketing campaigns in technical industries and shares his advice on building strong working relationships with engineers. Thomas also explores the industry's current focus on sustainability and the potential pitfalls of greenwashing, what B2B and B2C marketers can learn from each other, and offers his insights on the changing role of CMOs. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Thomas Lewis Thomas Lewis is a seasoned marketing leader with over 28 years working in the semiconductor industry. He has a unique background which has afforded him first-hand experience in sales, business unit leadership, and marketing. Thomas believes in the power of data-directed marketing with a proven track record to support his “ALL IN” approach to creating, developing, and sustaining highly successful campaigns and teams. His background includes impactful roles at Texas Instruments and Analog Devices and career opportunities such as launching a global pricing process, living abroad as an expatriate, leading engineering teams and directing multi-channel marketing campaigns. Time Stamps – Thomas discusses his career in the semiconductor industry and why he chose that specialism. – How can not being an engineer actually be a benefit in technical roles? – Advice for building better integrated campaigns. – How can data break down silos between different teams? – Does B2B marketing lag behind B2C? How can we fix this? – The dangers of greenwashing. – The changing role... --- ### Electronics Excellence Awards Returns for electronica 2024 > Electronic Specifier has announced that its Electronics Excellence Awards will be returning for electronica 2024. - Published: 2024-08-21 - Modified: 2024-08-27 - URL: https://www.napierb2b.com/2024/08/electronics-excellence-awards-returns-for-electronica-2024/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications Electronic Specifier has announced that its Electronics Excellence Awards will be returning for electronica 2024. Initially launched at electronica in 2022, exhibitors can submit their most innovative and show-stopping products, which will be independently scored by a judging panel of industry thought leaders and electronics specialists, selected by Editors at Electronic Specifier. All submissions will be included in a series of exclusive newsletters in the weeks leading up to electronica, as well as being featured in Electronic Specifier's printed issue which will be distributed at the show. Entries will be shortlisted in the following four categories, with the winner receiving a marketing package worth over £8,000: Test & Measurement Product Power Product Passive Product Electromechanical Product Entrants will be invited to a short presentation at electronica, where the winner will be announced on Thursday 14th November at 12. 50pm on the Visionary Stage in Hall B4. Submissions are now open for entry, and companies have until 11th October 2024 to submit their entries. It's fantastic to see Electronic Specifier provide an opportunity for companies to celebrate their product achievements in a different way at electronica, and we look forward to seeing the submissions, and finding out who the winner is in November. --- ### Future Horizons: August Semiconductor Update > Stay up-to-date with the August semiconductor update from Future Horizons. Join the upcoming Industry Update Webinar on September 10th, 2024. - Published: 2024-08-21 - Modified: 2024-08-27 - URL: https://www.napierb2b.com/2024/08/future-horizons-august-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons This month, alongside the August semiconductor update from Future Horizons, we are happy to share that Future Horizon's upcoming Industry Update Webinar will be taking place on September 10th, 2024 from 3pm-4pm BST. The webinar will address the current chip industry outlook, exploring whether the chip market boom has come to an end, and sharing the likely growth scenarios for 2025. For more information about the webinar, and how to register, please click here. Executive Summary The overall year-on-year total Semiconductor annualised market growth in June came in at 15. 9 percent, down from last month’s 22. 6 percent number, and just short of April’s 16. 6 percent growth. This was the eighth consecutive month of double-digit annualised growth since the market turned positive in September 2023 and, on the face of it, double-digit growth numbers like these are numbers to die for, but we are still not yet minded uncorking the champagne. Look into the detail and a different picture emerges. Excluding memory, the annualised IC market showed a more subdued 6. 5 percent growth, down from last month’s 7. 5 percent number, reflecting just how strong an impact the memory rebound has been on the overall total market. Logic maintained its second-place position in June, as the next strongest performer on an annualised basis, growing 10. 4 percent vs. 12. 2 percent in May and 18. 9 percent in April, whilst third-place Micro only grew 5. 9 percent, on apar with May’s 5. 2 percent growth but well... --- ### Joining Forces: Electronic Specifier and Women in Electronics > Electronic Specifier and Women in Electronics partner to launch a new survey on leadership succession in the electronics industry. - Published: 2024-08-19 - Modified: 2024-08-27 - URL: https://www.napierb2b.com/2024/08/joining-forces-electronic-specifier-and-women-in-electronics/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Electronic Specifier has recently partnered with Women in Electronics to launch a new survey, which focuses on creating a benchmark for leadership succession in the electronics industry and related sectors. Launching shortly before electronica, the survey intends to gather data from both men and women in order to have a clearer understanding of the landscape of leadership, namely in the technology markets and sectors. As a non-profit organisation, Women in Electronics is dedicated to opening opportunities for their members, inviting anyone who upholds a leadership development model grounded in civility, ethics, and humanity to be a part of their community. Paige West, Managing Editor at Electronic Specifier, said: "We are pleased to partner with Women in Electronics on this initiative. Launching our joint survey on the experiences of both women and men in the electronics industry and adjacent industries is an important step in our shared commitment to promoting inclusion. This will provide valuable insights and foster meaningful dialogue on how we can collectively create a more balanced and inclusive industry. " Data from the survey will be collected over several months and will also be collated at the WE Annual Leadership Development Summit, which takes place from September 9th-11th 2024 and during electronica 2024 at the 'Women in Tech' forum. Visitors can register their interest in the Women In Tech Forum, by clicking here. This is a wonderful collaboration between Electronic Specifier and Women in Electronics and builds an initiative that is extremely important for the industry. We look... --- ### Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics > Join Mike and Hannah for the Marketing Automation Moment podcast where they discuss Google’s cookie U-turn and HubSpot’s drop in shares. - Published: 2024-08-16 - Modified: 2024-08-16 - URL: https://www.napierb2b.com/2024/08/googles-u-turn-hubspots-dip-and-smart-marketing-tactics/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this could mean for advertisers and data privacy. They discuss the recent drop in HubSpot’s shares following reports that Alphabet may be backing away from a potential acquisition. They also review key takeaways from a Marketo webinar on lead nurturing strategies and explore how marketers can use marketing automation tools for A/B testing to optimize campaigns and drive better results. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team... --- ### Wireless Congress Announced for 2024 > The Wireless Congress: Systems & Applications, organized by WEKA Fachmedien, has been announced for 2024 in November. - Published: 2024-08-16 - Modified: 2024-08-28 - URL: https://www.napierb2b.com/2024/08/wireless-congress-announced-for-2024/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The Wireless Congress: Systems & Applications, organized by WEKA Fachmedien, has announced that it will be taking place on November 13th-14th 2024 in Munich. As a leading event that brings together developers and users of wireless systems, the show is held in parallel with electronica, offering a platform for visitors to share knowledge and experiences in the world of wireless communication. The show will present the latest developments and innovations in the industry, ranging from consumer electronics and smartphones to industrial applications of the Internet of Everything. Topics such as smart metering, smart cities, environmental monitoring, and factory and process automation will be key topics, with lectures and workshops covering the following: Narrowband IoT/5G and LPWAN: Technologies that have quickly established themselves in the market and form the foundation for future 6G networks. Bluetooth and Wi-Fi: Proven technologies that are continuously being developed. Emerging Technologies: New trends such as resilient networking and information-centric networks. Integration of OPC UA in 5G Networks: This session will highlight how OPC UA FX can be integrated with the 5G system to enhance connectivity and automation functions. Matter and Thread: The Thread Group presents an open and global wireless network protocol that extends the IP infrastructure in homes and buildings, enabling seamless interoperability. This isn't the only news from WEKA, as ELEKTRONIK also recently held its Distributors of the Year event for 2024, inviting distributors in the electronics industry to receive awards from multiple categories, including: "Specialized Distributors for Semiconductors, Embedded, Displays, and Assemblies," "Volume... --- ### Editor of Leading Electronics Publications Publishes New Books > Explore the latest in power electronics with Maurizio Di Paolo Emilio's two new books. Learn about GaN Technology and SiC Technology. - Published: 2024-08-15 - Modified: 2024-09-10 - URL: https://www.napierb2b.com/2024/08/editor-of-three-leading-electronics-publications-publishes-new-books/ - Categories: Electronics Media News - Tags: Editor News and Updates Editor of Power Electronics News, EEWEB, Embedded. com and European Correspondent for EE Times, Maurizio Di Paolo Emilio, has recently published two new books. Available as both eBooks and hardcopies, the new books from Maurizio cover GaN Technology and SiC Technology. As a well-established editor within the electronics industry, it is an impressive achievement to have written two new books alongside his regular editorial duties. Both of Maurizio's books are now available via the links below: SiC Technology Materials, Manufacturing, Devices and Design for Power Conversion GaN Technology Materials, Manufacturing, Devices and Design for Power Conversion Congratulations to Maurizio on this great achievement. --- ### Leadtail - How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients > Mike recently appeared on the Leadtail podcast, where he talked about PR as a strategy, and lead generation. - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://www.napierb2b.com/2024/08/leadtail-how-a-pr-led-b2b-marketing-agency-is-generating-leads-for-their-clients/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike recently appeared on the Leadtail podcast, where he talked about PR as a strategy, lead generation, and the benefits of content repurposing. He highlighted how Napier’s approach stands out from other agency marketers, and offers his insights on separating business and marketing metrics, avoiding the pitfalls of over-targeting, and amplifying the impact of a single piece of content. Listen here: https://www. youtube. com/watch? v=DN-t01WdNZs --- ### A Napier Podcast Interview with Masha Petrova - Nullspace > Masha Petrova, CEO of Nullspace, joins the Marketing B2B Technology podcast to share her journey from aspiring astronaut to marketing leader. - Published: 2024-08-13 - Modified: 2024-08-13 - URL: https://www.napierb2b.com/2024/08/a-napier-podcast-interview-with-masha-petrova-nullspace/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader. She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and acquisitions in the engineering software industry. The conversation also explores current engineering tools, the role of AI in accelerating technological advancements, and the need for efficient simulation software. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Nullspace Nullspace is a deep tech software company that develops products and solutions for RF and quantum computing applications across defense, aerospace, and automotive industries. About Masha Petrova Dr. Petrova is an experienced executive with a passion for leading multi-disciplinary global teams toward successful results by focusing on operations and creating a unified vision. After receiving her PhD in aerospace engineering, Dr. Petrova spent 15+ years in the engineering simulation and design software industry, including holding global marketing executive roles at Ansys, Altium, LLC, and MSC Software (during acquisition by Hexagon MI) as well as 3 simulation software start-ups all acquired by Ansys, Inc. in the last 10 years. Time Stamps – Masha provides some background to her career and what led her to become CEO of Nullspace. - Masha discusses EDA and simulation tools. – Masha explains the impact of industry consolidation and acquisitions on marketers and CMOs. – Masha talks about... --- ### Freelancer Dominic Lenton Begins New Role at The IET > Get insights into Dominic Lenton's transition from Managing Editor to Senior Project Editor at the Institution of Engineering and Technology. - Published: 2024-08-06 - Modified: 2024-08-28 - URL: https://www.napierb2b.com/2024/08/freelancer-dominic-lenton-begins-new-role-at-the-iet/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications After 34 years as the Managing Editor at E&T magazine, which was followed by a year as a freelance technical editor, Dominic Lenton will be taking up his newest role as a Senior Project Editor at the Institution of Engineering and Technology (IET). In his new role, Dominic will be primarily working on a project which is producing the BS7671 British Standard for electric installations, alongside its associated publications. We wish him the best of luck in his new role! --- ### Electrical Engineering Magazine Introduces New Editor > Casey Porter takes over as the new editor of Electrical Engineering Magazine. Get the latest updates and insights on industry trends. - Published: 2024-07-30 - Modified: 2024-07-30 - URL: https://www.napierb2b.com/2024/07/electrical-engineering-magazine-introduces-new-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Electrical Engineering Magazine has recently announced that Casey Porter, a recent English Literature and Journalism graduate, has taken over from Simon King as editor at the publication. Congratulations to Casey on her new role! --- ### Future Horizons: July Semiconductor Update > Get insights from Future Horizons July report and uncover the current market outlook. Discover the trends and predictions in the industry. - Published: 2024-07-24 - Modified: 2024-08-27 - URL: https://www.napierb2b.com/2024/07/future-horizons-july-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We're delighted to share the most recent extract from Future Horizons July report. Continuing reading below to uncover more about the current market outlook. Executive Summary After last month’s temporary pause, May saw Opto continue on the downward trajectory it started in November 2023, declining 5. 7 percent annualised growth vs. May 2023. Likewise, Discretes saw its annualised growth fall even further to minus 15. 3 percent vs. 13. 0 percent in April and minus 9. 9 percent in March. This broader industry bellwether sector is not yet showing any signs of abatement. At the same time, ICs, the power force behind the industry’s current revenue growth spurt, saw its sixth consecutive month of strong double-digit monthly annualised growth, up 29. 7 percent vs. May 2023, reflecting the impact of the strong rebound in memory. The annualised IC sector growth excluding memory was a more subdued 7. 0 percent, down from April 2024’s 10. 7 percent number. Don’t Get Drunk On The Headline Numbers ... The Devil’s In The Detail The overall year-on-year total Semiconductor market grew 22. 1 percent, up from the 17. 4 percent number of April 2024. This was the seventh consecutive month of double-digit annualised growth since the market turned positive in September 2023. As mentioned several times before, nice as they are, it is important not to get drunk on these heady headline numbers, given both the huge impact from memory, the stubbornly weak demand for IC units and the still-declining Analog IC, Discrete and... --- ### A Napier Podcast Interview with Xenia Muntean - Planable > Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, joins the Marketing B2B Technology podcast. - Published: 2024-07-22 - Modified: 2024-07-22 - URL: https://www.napierb2b.com/2024/07/a-napier-podcast-interview-with-xenia-muntean-planable/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release. She also discusses the challenges of achieving executive buy-in, how to navigate internal approval processes, and explores the potential impact of AI on social media marketing teams. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Planable Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, approve, and analyse all your marketing content for social media, blogs, newsletters, press releases. Experience a faster, smoother workflow that helps your team work together like never before. Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG. About Xenia Muntean Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 10,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia Muntean is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She’s also a frequent speaker, startup mentor, and avid runner. Time Stamps – Xenia provides some background to her career and... --- ### A Napier Webinar: Segmentation Secrets: 9 Ways to Target the Right Audience > Our ‘Segmentation Secrets: 9 Ways to Target the Right Audience’ webinar, explores 9 ways to identify the right audience for your campaign. - Published: 2024-07-17 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2024/07/segmentation-secrets-9-ways-to-target-the-right-audience/ - Categories: Marketing Blog, News About Napier - Tags: Direct Marketing Strategies and Tactics, Marketing Strategy and Planning, Marketing Tactics Webinars, Napier Webinar Do you struggle to target the right audiences with your campaigns? Or find it difficult to reach your target audience in the most impactful way? Check out our on-demand ‘Segmentation Secrets: 9 Ways to Target the Right Audience’ webinar, as we explore 9 ways to identify the right audience for your next campaign and deliver better results with lower costs. We will share: Why segmentation is important When and where you should segment The 9 strategic segmentations you should use How to implement these segmentations What to do if you can't segment an audience Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Segmentation Secrets: 9 Ways to Target the Right Audience’ Transcript Speakers: Mike Maynard Hi, everyone, and welcome to the latest Napier webinar. Today we're going to be talking about segmentation. And we're going to discuss nine different ways to target the right audience. So what we'll do is we'll get on straightaway and we'll start looking at, you know, some of the details around segmentation. So, I think one of the first things to say is that there's lots of different ways to segment audiences. But really, the result of segmentation should be improved performance of your marketing campaigns. And so I personally like the quote, that I believe originally was from John Wanamaker. But it's been attributed for lots of different people since, which is half the money... --- ### Is your data safe? HubSpot's Hack Creates Concerns > In the latest episode of The Marketing Automation Moment Podcast, Mike and Hannah discuss the implications of the recent HubSpot data breach - Published: 2024-07-17 - Modified: 2024-07-22 - URL: https://www.napierb2b.com/2024/07/is-your-data-safe-hubspots-hack-creates-concerns/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation Moment Podcast HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and explore what it could mean for both marketers and businesses. They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conversion, and discuss the considerations marketers should keep in mind when deciding between marketing automation platforms and dedicated social media scheduling platforms. Catch up with Napier’s latest on-demand webinar “Segmentation Secrets: 9 Ways to Target the Right Audience”: https://napier-partnership-limited. webinargeek. com/segmentation-secrets-9-ways-to-target-the-right-audience Acton Webinar “Crafting A Modern Love Lead Story: Strategies for Effective Lead to Pipeline Conversion”: https://success. act-on. com/acton/fs/blocks/showLandingPage/a/9883/p/p-0c7b/t/page/fm/0 Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.... --- ### Q&A With Napier's Digital Marketing Apprentice > Discover the importance of training for young B2B marketers at Napier Academy. Don't let a lack of training hold you back from success. - Published: 2024-07-12 - Modified: 2025-04-29 - URL: https://www.napierb2b.com/2024/07/qa-with-napiers-digital-marketing-apprentice/ - Categories: Marketing Blog, News About Napier - Tags: Apprenticeships at Napier, Interviews with Napier, news about napier, PR and Media Relations for B2B Tech ‘Napier Has a Get Stuck in Approach’ Starting out as a young B2B marketer can be daunting, especially in such a competitive landscape. Where workplaces offer insufficient training, it can become easy to get buried amongst high expectations and crazy workloads which ultimately deter young marketers from the field. In fact, a recent study uncovered that 77% UK workers feel that employees could offer more training, with 44% of Gen Z likely to quit their jobs due to a lack of training. In an ever-evolving landscape, you can never learn too much. Whether you’re joining a company at the start of your career or as an already well-established marketer, we believe that training is just as important. At Napier, we have the Napier Academy which is set up for all of our new starters. The academy offers an extensive training programme, which includes weekly group training sessions, and an experience tracker where different members of the staff train a new employee in specialist areas such as writing a press release or creating Google ads. We also offer a huge online catalogue of all our previous training sessions, which are accessible at any time. But the Napier Academy is more than just training, it aids in the development of great marketers, allowing individuals to excel above and beyond their expectations. We spoke with Napier’s Digital Marketing Apprentice, Maddie Legg, to discuss her experience with the Napier Academy so far. What makes the Napier Academy so unique? Maddie: The Napier Academy uses... --- ### A Napier Podcast Interview with Andrus Purde - Outfunnel > Andrus Purde, Co-Founder and CEO of Outfunnel, discusses the importance of sharing data between marketing and sales teams. - Published: 2024-07-10 - Modified: 2024-07-10 - URL: https://www.napierb2b.com/2024/07/a-napier-podcast-interview-with-andrus-purde-outfunnel/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM. About Andrus Purde Andrus Purde is Co-Founder, CEO and ‘recovering marketer’ at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype. Time Stamps - Andrus introduces himself and talks about his marketing career before starting Outfunnel. - Andrus discusses Estonia as a great place for startups and the benefits of being based there. - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools. - Andrus talks about the popular integrations and connections made using Outfunnel. - Andrus discusses the strategies used to promote Outfunnel. - Andrus shares the best marketing advice he has received. - Andrus's contact details. Quotes “Some companies operate years, or forever, with data in isolation... marketers and salespeople who are doing the work... they shouldn't worry about how the tools have been sourced in their company. They should just have access to the data. ” Andrus Purde, Co-Founder and CEO at Outfunnel Follow... --- ### Future Horizons: June Semiconductor Update > Get valuable insights from the semiconductor market with the latest extract from Future Horizons. Discover the current outlook and trends. - Published: 2024-06-27 - Modified: 2024-06-28 - URL: https://www.napierb2b.com/2024/06/future-horizons-june-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons This month, we are happy to share both the June semiconductor extract from Future Horizons, plus an exclusive discount of 10% on Future Horizons monthly update report. Quote 'Napier' in the order link to claim your 10% Napier discount. Continue reading below to find out more about the market's current outlook: Executive Summary Opto continued its upwards surge in April, showing flat monthly annualised growth vs. April 2023, up from minus 8. 9 percent in March and minus 12. 7 percent in February. Not so in Discretes, where growth fell back to minus 13. 0 percent in April, vs. minus 9. 9 percent in March and minus 22. 3 percent in February. The all-important Discrete sector is still bathed in red ink. As we have mentioned several times before, nice as they are, it is important not to get blind-sided by these dizzy double-digit growth numbers as it is far from certain they are indicative of a real chip market recovery given the still stubbornly weak demand for IC units Analog and Discretes. IC’s Leading The Way April’s total IC sales were up 23. 4 percent in value vs. the same period last year, with total Discretes down 13. 0 percent and total Opto flat. The overall year-on-year total Semiconductor market grew 17. 3 percent. By comparison, the same datapoints for March were plus 15. 7 percent for total Semiconductors, plus 22. 1 percent for total ICs, minus 9. 9 percent for total Discretes, minus 8. 9 percent for total... --- ### A Napier Webinar: The Good, The Bad, and The Ugly of Marketing Measurement > ‘The Good, The Bad, and The Ugly of Marketing Measurement,’ explores 5 metrics that will get you promoted and 3 that should get you fired. - Published: 2024-06-26 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2024/06/a-napier-webinar-the-good-the-bad-and-the-ugly-of-marketing-measurement/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Measurement of B2B Technology PR & Marketing, Napier Webinar, PR and Media Relations Webinars Are you struggling to impress the board with the results of your marketing and PR campaigns? Would you like to align your marketing KPIs to business metrics? In our on-demand webinar, ‘The Good, The Bad, and The Ugly of Marketing Measurement,’ we share how you can impress the board, and explore 5 metrics that will get you promoted and 3 that should get you fired. We cover: Meaningless marketing metrics The difference between attribution and incrementality The importance of the customer journey Why you should care about prospects that are in market Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘‘The Good, The Bad, and The Ugly of Marketing Measurement’ Transcript Speakers: Mike Maynard Good afternoon, or good morning, everyone, depending on where you are. And welcome to the next Napier webinar, where we're going to be talking about the good, the bad, and the ugly of marketing measurement. It's going to be about 20 minutes. And we're going to run through some of the metrics that we think should get you fired if you use them. And also, talk about some of the metrics we think should be getting you promoted. Obviously, it's not always easy to get the right metrics. So one of the things I would say, before we start is that it's very easy to sit back and go, yes, but getting this data is difficult. For... --- ### Editorial Promotions at Startups Magazine > Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation. - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.napierb2b.com/2024/06/editorial-promotions-at-startups-magazine/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation. Anna Wood has been promoted to Editor and will manage the editorial content for both the website and the magazine. She will be focusing on collaborating with industry experts to provide insightful views to readers and to stay up to date with the latest developments in the startup ecosystem. Paige West, Managing Editor, at Startups Magazine, commented " I am confident that Anna will excel in her new role, bringing fresh insights and high-quality content to our readers. We look forward to seeing the continued growth and innovation under her editorial leadership". Rachel Boswell has also been promoted to Marketing Manager, taking her role to the next level with added responsibilities and greater influence on the magazine's development. --- ### Circuit Cellar Magazine Announces New Content Editor > Get to know Jurij Mikeln, the new Content Editor EU at Circuit Cellar Magazine. Learn about his experience and plans in this exciting role. - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.napierb2b.com/2024/06/circuit-cellar-magazine-announces-new-content-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates Circuit Cellar magazine has announced that Jurij Mikeln, current Editor-in-chief at Svet elektronike, will be joining the publication, taking up the role of Content Editor EU. The two magazines have an equally extensive history, and this new partnership will enable them to exchange articles to reach a wider audience. With over 30 years of experience as a publisher, Jurij commented on his new role saying: "Thanks to KC for naming me as Content Editor EU! It's a great honour for me to be a part of such a respectable magazine as CC. During all those years running Svet elektronike I’ve met many partners across Europe while visiting the most important events and fairs in the industry. I will continue doing that for the benefit of Svet elektronike and Circuit Cellar". We look forward to seeing Jurij in his new role and how the partnership unfolds for both publications. --- ### Napier Ranked in Top 50 Agencies in the B2B Marketing Benchmarking Report 2024! > Napier ranks high in the 2024 B2B Marketing Benchmarking Report. Explore our expertise in content, demand generation, and PR. - Published: 2024-06-26 - Modified: 2024-06-27 - URL: https://www.napierb2b.com/2024/06/napier-ranked-in-top-50-agencies-in-the-b2b-marketing-benchmarking-report-2024/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning, news about napier We are delighted to share that Napier has been featured in the B2B Marketing Benchmarking Report 2024, ranking in the top 50 of UK B2B marketing agencies. Our expertise across both content creation and content distribution has also been recognised, and Napier is featured in the top 15 agencies as PR and demand generation specialists, and the top 30 agencies as content marketing and thought leadership specialists. With dedicated teams for multiple areas including PR, content, digital and design, it's fantastic for our hard work and expertise to be recognised in these areas. Our Managing Director, Mike Maynard, was also featured in this year's report, discussing his view on how agencies are defined by people. To read the full report, including Mike's article, click here to download the B2B Marketing UK Agencies Benchmarking Report 2024. --- ### A Napier Podcast Interview with Mark Donnigan - Virtual CMO > In this episode of the Marketing B2B Technology podcast, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. - Published: 2024-06-25 - Modified: 2024-06-25 - URL: https://www.napierb2b.com/2024/06/a-napier-podcast-interview-with-mark-donnigan-virtual-cmo/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Mark Donnigan Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments. Time Stamps - Mark shares his career journey and explains his role as Virtual CMO. - The benefits of hiring a Virtual CMO versus full-time CMO. - Mark talks about his approach to building marketing plans. - Overrated marketing channels and tactics - Challenges with fixed KPIs in marketing - Mark offers some marketing advice - Mark's contact details Quotes “Get into the field. Know the market. Know the customers. Know how they think. Know what they care about. Know how they make decisions. ” Mark Donnigan, Virtual CMO. Follow Mark: Mark Donnigan on LinkedIn:... --- ### Napier Shortlisted for the Electronics Industry and Instrumentation Excellence Awards 2024 > Exciting news! Napier has been shortlisted for top PR agency awards at the Electronic Industry and Instrumentation Awards 2024. - Published: 2024-06-12 - Modified: 2024-07-01 - URL: https://www.napierb2b.com/2024/06/napier-shortlisted-for-the-electronics-industry-and-instrumentation-excellence-awards-2024/ - Categories: Electronics Media News Award season is coming around again and we are excited to announce that, for the third year in a row, Napier has been shortlisted in the 'Most Outstanding PR Agency' category at the Electronic Industry Awards and in the 'PR Agency of Year' category at the Instrumentation Excellence Awards 2024! It is always an honour to be shortlisted for these prestigious awards, and we are grateful to continually have opportunities to support our clients in designing and implementing award-winning campaigns. Voting is now open for both awards, and we’d like to ask for your support in voting for Napier. It only takes a few seconds to cast your vote, and can be done by: Clicking here to vote for Napier in ‘Most Outstanding PR Agency’ category at the Electronics Industry Awards Clicking here to vote for Napier in ‘PR Agency of the Year’ category at the Instrumentation Excellence Awards The award ceremonies will take place on Thursday, October 24th at the Grand Connaught Rooms, Covent Garden. Thank you so much for your support, and we’d also like to congratulate several of our clients who have been shortlisted for award categories this year. --- ### A Napier Podcast Interview with Molly Bruckman - Mutiny > Molly Bruckman, Head of Growth Marketing at Mutiny, shares some tips on how to leverage personalisation to drive results. - Published: 2024-06-11 - Modified: 2024-06-11 - URL: https://www.napierb2b.com/2024/06/a-napier-podcast-interview-with-molly-bruckman-mutiny/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Mutiny Most Marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work don’t scale, and what scales doesn’t work. Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered personalised experiences, 1:1 microsites, and account intelligence. Backed by Sequoia Capital, YCombinator, and CMOs from leading tech companies, Mutiny is rewriting the Go-To-Market playbook. About Molly Molly Bruckman is a customer-obsessed marketing and CX leader. With 10+ years of experience building personalization, CRO and ABM teams and programs, Molly thrives on developing creative solutions that propel marketers to new heights. Her journey spans diverse landscapes, from nimble B2B startups to dynamic B2C enterprises, orchestrating growth programs across various channels such as web, email, community and events - always with an eye for innovative strategies. Time Stamps – Molly discusses her career journey from mathematician to marketer – Molly explains what Mutiny does. – Molly discusses the best data points to base personalisation on. – Molly explains how over-personalising can impact marketing efforts. – Who can benefit from Mutiny? – How does Mutiny effectively promote... --- ### Napier, One of the Longest-Standing Agencies in the B2B Tech Sector, Celebrates its 40th Anniversary > Join us and celebrate Napier's 40th anniversary as one of the longest-standing agencies in the B2B technology sector. - Published: 2024-05-30 - Modified: 2024-05-30 - URL: https://www.napierb2b.com/2024/05/b2b-marketing-agency-napier-celebrates-40-years-in-the-b2b-technology-industry/ - Categories: Electronics Media News - Tags: Napier Celebrations, news about napier We are happy to share that Napier recently celebrated its 40th anniversary at London’s Science Museum, with leading technology editors and companies in attendance. This cements the business as one of the longest-standing agencies in the B2B technology sector. Originally based in London, Napier was launched in 1984 and moved its headquarters to Chichester in 1988. Business growth led the agency to open three further offices, in London, Keele, and San Francisco. Over the years, we have acquired various companies including Peter Bush Communications, Armitage Communications and Neesham PR. These acquisitions have led to a specialist workforce based all over the UK. In 2001, the company was acquired by our current Managing Director, Mike Maynard, alongside Director Suzy. Since that time Mike has managed many major PR and marketing programmes for a wide range of technology-based clients. Forty years on from the initial launch of Napier, the company is now employed-owned, which means that – through a trust - everyone employed has ownership of the company. Napier’s Managing Director, Mike Maynard said, “Reaching our 40th anniversary is a major achievement. We would not be here without every single person who has worked at Napier, from the very first team in 1984 to our current team in 2024. It was a pleasure celebrating with some of our clients and journalists, and it was a great day for everyone involved. As a team, we look forward to continuing to grow our expertise and provide specialist support to our current and future clients”.... --- ### A Napier Webinar: GDPR: What the Hell is Legitimate Interest? > In our on-demand webinar we explore legitimate interest, and how you can use it to deliver better marketing campaigns. - Published: 2024-05-30 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2024/05/a-napier-webinar-gdpr-what-the-hell-is-legitimate-interest/ - Categories: Marketing Blog - Tags: GDPR, Marketing Strategy and Planning Webinars, Napier Webinar, Technology and Marketing Legislation We see many companies running marketing campaigns that are held back by their approach to GDPR and other privacy legislation. The biggest problem is failing to understand legitimate interest, and what it means for B2B marketers. In our on-demand webinar 'GDPR: What the Hell is Legitimate Interest? ' we explore legitimate interest, and how you can use it to deliver better marketing campaigns. We cover: How does GDPR affect B2B companies? Does GDPR really require opt-in? What is legitimate interest? How does GDPR treat sales and marketing differently? How can I use legitimate interest to run better campaigns? Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘GDPR: What the Hell is Legitimate Interest? ’ Transcript Speakers: Mike Maynard Good afternoon, everyone. And thanks for joining us for another Napier webinar. I'm Mike Maynard. And we're going to talk about GDPR and legitimate interest. So what we're going to try and do today is we're going to try and investigate, you know, how restrictive GDPR is, and where the options are, or the ways that you can potentially get around some of the perceived restrictions. This is not legal advice, of course, and I will talk about this as we go through. I'm not a lawyer, and we certainly wouldn't pretend at Napier to be giving legal advice. So please do take legal advice, you're gonna make any decisions based on this.... --- ### Quality or Quantity – Which is the Best Approach? > Mike and Hannah discuss why understanding your buying committee is essential to success in lead generation. - Published: 2024-05-28 - Modified: 2024-05-28 - URL: https://www.napierb2b.com/2024/05/quality-or-quantity-which-is-the-best-approach/ - Categories: Marketing Blog, News About Napier - Tags: Email Marketing for B2B Technology, Marketing Automation for B2B Technology, Marketing Automation Moment Podcast Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to email marketing. They also offer a sneak peek at our upcoming webinar “GDPR: What the Hell is Legitimate Interest? ” and explore how GDPR can impact marketing automation and the opportunities marketers may be missing. Register for the webinar on Monday 20th May, at 4:30pm BST, or watch on demand: https://napier-partnership-limited. webinargeek. com/gdpr-what-the-hell-is-legitimate-interest Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the... --- ### A Napier Podcast Interview with Lisa Rees - Avnet Silica > Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. - Published: 2024-05-28 - Modified: 2024-05-28 - URL: https://www.napierb2b.com/2024/05/a-napier-podcast-interview-with-lisa-rees-avnet-silica/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as the customer lifecycle rather than just lead generation. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Avnet Silica Avnet Silica, a division of Avnet, is a European semiconductor distributor and specialist that supports projects from idea to concept to production. Avnet Silica acts as the connection between customers and suppliers, providing creative solutions, technology and logistics support. About Lisa Rees Lisa Rees is the Director of Marketing Communications at Avnet Silica and is responsible for all aspects of marketing and communications, including supplier marketing, digital strategy, media, content and events. She joined Avnet Silica after ten years as Director of Marketing Communications at Avnet Abacus. Time Stamps – Lisa discusses her career from the French chamber of commerce to Avnet Silica. – Lisa explains what Avnet Silica is and what they do. – Lisa shares why having a non-technical background can be a benefit in marketing. – What marketing activities make the biggest impact at Avent Silica? – Lisa discusses how to measure the impact of marketing. – How is Avnet Silica incorporating AI into its marketing activities? – Lisa shares the best piece of marketing advice she’s... --- ### WEKA Fachmedien Introduces AI Newsreader: Meet Elli > WEKA Fachmedien introduces Elli, an AI newsreader, to revolutionize the professional media landscape in the electronics industry. - Published: 2024-05-28 - Modified: 2024-05-31 - URL: https://www.napierb2b.com/2024/05/weka-fachmedien-introduces-ai-newsreader-meet-elli/ - Categories: Electronics Media News - Tags: artificial intelligence in B2B marketing, Germany and German Tech Publications WEKA Fachmedien has announced an online video news channel hosted by a presenter called Elli. The twist is that Elli isn't real: she has been created by AI technology. Moving forward, elektroniknet will provide a weekly news overview in a compact video format with Elli presenting specialist content. The goal is to ensure up-to-date news coverage is being provided to the audience, without reducing the quality or relevance of reporting. elektroniknet editors will continue to be responsible for the content, while Elli will present the content in an accessible and appealing video format. This is an interesting move, and using a video presenter has several benefits. It will save time in developing a script and avoids asking journalists who may not be too keen to be in front of a camera, to present the news. WEKA will also own the AI avatar, so it isn't something that can leave the publishing house. There are potentially a couple of cons in taking this path, one being that an AI newsreader could be less engaging than a real person and that they aren't a presenter you can use at events as content needs to be pre-prepared. That said, it is great to see WEKA Fachmedien experiment with AI and we are sure that other publications will be watching with great interest. --- ### Success for The InnoElectro Exhibition and Conference > Learn about the growth and success of the InnoElectro Exhibition and Conference. See how this year's event surpassed all expectations. - Published: 2024-05-21 - Modified: 2024-05-28 - URL: https://www.napierb2b.com/2024/05/success-for-the-innoelectro-exhibition-and-conference/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The InnoElectro Exhibition and Conference, held from 23rd to 25th April 2024, has reported that it doubled in size from last year's show, with a 42% increase in attendance. Hosted in Budapest, the event attracted 2,497 professionals from 29 countries, representing over 600 companies from the electronics industry. The exhibition featured 78 exhibitors and included 54 presentations and three-panel discussions. Adding to the success, the IOT LIVE SHOW and the Solution Provider Competition featured 21 additional exhibitors. The exhibition celebrated the anniversaries of Danutek (20 years) and Microsolder (30 years). This year, the prestigious InnoElectro Grand Prize was awarded to InterElectronic Hungary Ltd. for their Europlacer ATOM ii-A2 multifunctional component placement machine. Phoenix Contact and Endich Bauelemente also received accolades for their innovative solutions. It's fantastic to see the growth and success of The InnoElectro Exhibition and Conference. With the next event set for the 8th to 10th of April 2025, we look forward to seeing how the show continues to evolve and support the electronics industry in Hungary. --- ### IOT Insider Hirers New Editor > Meet Caitlin Gittins, the new Editor at IOT Insider, bringing her expertise in the B2B sector and a passion for technology integration. - Published: 2024-05-20 - Modified: 2024-05-28 - URL: https://www.napierb2b.com/2024/05/iot-insider-hirers-new-editor/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications IOT Insider has welcomed a new Editor to the team, Caitlin Gittins. With three years of experience within the B2B sector, Caitlin's experience spans several sectors, including agriculture, food production and the Internet of Things (IoT). Caitlin is passionate about both writing and reading, and her technological interests include the intersection of technology with our daily surroundings and its integration into larger industrial and infrastructural contexts. She is particularly interested in the potential ramifications of new technological advances, including the deployment of 5G networks. It's always great to see editorial teams expanding, and we wish Caitlin the best of luck in her new role. For more information about Caitlin, please click here. --- ### Future Horizons: May Semiconductor Update > Stay updated on the latest semiconductor trends with Future Horizons. Discover insights on market growth and key industry statistics. - Published: 2024-05-17 - Modified: 2024-05-30 - URL: https://www.napierb2b.com/2024/05/future-horizons-may-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We are delighted to share May's semiconductor update from Future Horizons. Find out more about the current outlook of the market below: Executive Overview March’s total IC sales were up 22. 1 percent in value vs. the same period last year, with total Discretes down 9. 9 percent and total Opto down 8. 9 percent. The overall year-on-year total Semiconductor market grew 15. 7 percent. By comparison, the same datapoints for February were plus 14. 3 percent for total Semiconductors, plus 23. 1 percent for total ICs, minus 22. 3 percent for total Discretes, minus 12. 7 percent for total Opto. The overall semiconductor year-on-year growth in value, at 15. 7 percent, was the fifth consecutive month of double-digit growth since the market turned positive in September 2023. These double-digit growth numbers clearly look like a strong market recovery but, as can be seen for the relevant charts later on, with the IC unit demand, Analog, Discrete and Opto sectors still stubbornly weak, this apparent ‘market recovery’ is predicated by a strong rebound in IC ASP monthly annualised growth. Given the long-term average ASP growth is zero, our concern is this ASP rebound is purely a counter reaction to the previous year’s period of harsh ASP decline. There is a real danger this will evaporate during 2H-2024 as fast as it suddenly appeared. Memory and AI processors aside, demand in the other IC sectors, along with Analog, Discretes and Opto, remains sluggishly weak. As we have cautioned many times before... --- ### The Latest From the World of Marketing Automation > Join Mike and Hannah for the Marketing Automation Moment podcast where they discuss the latest updates from the world of marketing automation. - Published: 2024-05-10 - Modified: 2024-05-13 - URL: https://www.napierb2b.com/2024/05/the-latest-from-the-world-of-marketing-automation/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity may be better. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with... --- ### A Napier Podcast Interview with Georgios Grigoriadis - Baresquare > Georgios Grigoriadis, Founder and CEO of Baresquare, discusses his career journey and the development of BareSquare. - Published: 2024-05-09 - Modified: 2024-05-09 - URL: https://www.napierb2b.com/2024/05/a-napier-podcast-interview-with-georgios-grigoriadis-baresquare/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower individuals in marketing rather than replace them. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Baresquare Baresquare redefines data analytics by transitioning from traditional dashboards to proactive, AI-powered insights delivered directly to the right person at the right time. Baresquare pioneers a new approach where manual dashboard analysis and human intervention are unnecessary for identifying crucial business events and their underlying causes. This frees marketers, strategists and analysts to focus on creative endeavors and expanding business opportunities while providing insight that no other data set can provide. About Georgios Georgios Grigoriadis is a data advocate and the founder and CEO of Baresquare, a tech startup turning data analytics on its head by shifting from traditional dashboard-based analysis to proactive AI-powered insights, delivered directly to the right person at the right time. Fueled by the belief that data should empower, not overwhelm, Georgios built Baresquare to transform complex analytics into clear, useful answers for anyone to understand. Time Stamps – Georgios discusses what led him to build Baresquare. – How can marketeers use Baresqaure? – Georgios shares if he thinks the B2C industry is further ahead in using analytics. – Georgios... --- ### AI Content Generation: Napier’s New Service > We share how we develop AI content for Napier, and the tactics we use to make sure it is successful and overcomes any issues. - Published: 2024-04-29 - Modified: 2024-04-30 - URL: https://www.napierb2b.com/2024/04/ai-content-generation-napiers-new-service/ - Categories: Marketing Blog, News About Napier - Tags: artificial intelligence in B2B marketing, content marketing Pretty much everyone reading this post will have tried AI, and we’ve all had a similar experience. The first time you see AI-generated content for a technical B2B campaign, it’s amazing: the fact that a computer can generate content about such a specific topic is something most of us never expected to see. Unfortunately, the thrill of seeing content generated by AI large language models (LLMs) is usually short-lived. There are a few problems with AI-generated articles for a niche technical topic. Firstly the second and third times you try the technology tends to sound a little repetitive. It’s hard to get an AI model to generate multiple pieces of content that feel fresh and new. It’s also hard to get AI to generate great content about the newest innovations. This shouldn’t be surprising, as the model hasn’t been trained on them and therefore doesn’t have that knowledge. And finally, there is always the concern about whether you can trust the output of AI: does it include “facts” that are simply untrue or worse, does it plagiarise someone else’s work? These issues can make the use of AI feel like a lot of hard work, and we haven’t even considered the fact that AI content tends to have a style that is easily recognised and therefore tends to devalue the writing. Fixing the Problems It’s possible to address the problems with AI with the right strategy, allowing AI to be that writing assistant we’d all love to have beside us.... --- ### Datateam Business Media Acquires Two New Publications > Exciting news: Datateam Business Media acquires School Building & MMC magazines from Waverly Publications. Learn more here! - Published: 2024-04-26 - Modified: 2024-04-26 - URL: https://www.napierb2b.com/2024/04/datateam-business-media-acquires-two-new-publications/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Datateam Business Media has acquired the School Building and MMC publications following the retirement of Lyn O'Donnell at Waverly Publications. Datateam is no stranger to acquisitions, having continually grown its portfolio over the last decade, adding publications such as Electronics World to the fold. Although both School Building and MMC are now part of Datateam, Building Specifier, the online publication, will continue to be published by Waverly Publications. The sale of these publications continues to show Datateam's commitment to growth, and the building of a diverse portfolio that covers several sectors. We look forward to seeing the direction Datateam will take the publications in the near future. --- ### Email Doesn’t Suck… at Least Not as Much as you Think it Does > Does email really suck? Or is it still a valuable channel for B2B marketers? We share a few reasons why email can under-perform. - Published: 2024-04-25 - Modified: 2024-04-25 - URL: https://www.napierb2b.com/2024/04/email-doesnt-suck-at-least-not-as-much-as-you-think-it-does/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology Email has been around in B2B marketing for a long time. In the last decade, with the arrival of shiny new marketing channels such as social media and the increasing data protection regulation, email has become a little... uncool. That’s not a good thing. While it’s not the trendiest channel, B2B email is still one of the most effective. Yes, it’s true that we all struggle to keep up to date with incoming email. I’m avoiding working through a bit of an email backlog as I write this blog post. But we spend a lot of time reading our emails, and our experience is that great email campaigns continue to deliver great results. In fact, our monthly email newsletter is one of our best sources of leads. So why do people think email sucks? Here are a few reasons why I think email under-performs for some companies: Lack of creativity: email is one of the older channels and for some reason, some organisations think this means that they can’t be creative. While they are posting funky images and witty comments on social media, their emails are formulaic and boring. Failing to engage with your audience is a great way to ensure your email campaigns are disappointing. Over-formatted HTML: yes, I know the importance of maintaining the brand. However, it’s important to remember that the unformatted plain-text emails from your sales team tend to cut through to customers and prospects far better than over-designed HTML marketing emails. Sometimes it’s good to... --- ### A Napier Podcast Interview with Stefan Debois - Pointerpro > Stefan is the CEO and Co-Founder of Pointerpro and joins the Marketing B2B Technology podcast for a discussion on how the software works. - Published: 2024-04-23 - Modified: 2024-04-23 - URL: https://www.napierb2b.com/2024/04/a-napier-podcast-interview-with-stefan-debois-pointerpro/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Pointerpro Pointerpro is an all-in-one assessment software platform where users can create online questionnaires and surveys that auto-generate personalised advice and reports into PDF. About Stefan Stefan Debois has a background in engineering and has over 15 years’ experience in Enterprise Software. Stefan’s experiences are foundational to Pointerpro, which he co-founded in 2012. Time Stamps – Stefan shares what led him to co-founding Pointerpro and what the software does. – Stefan explains how Pointerpro can be used for lead generation. – What is the future of Pointerpro? – Stefan shares what marketing tactics are used to promote Pointerpro. – What is the best piece of marketing advice you’ve been given? – Where to go for more information and Stefan’s contact details. Quotes “Double down on what works instead of trying to experiment with new things all the time. That doesn't mean that you don't have to do experimentation... but don't fall into the shiny new object syndrome... double down on what works. ” Stefan Debois, CEO and Co-Founder at Pointerpro. Follow Stefan: Stefan Debois on LinkedIn: https://www. linkedin. com/in/stefandebois/ Pointerpro Website: https://Pointerpro. com/... --- ### Procurement Pro: A Great Success From Electronic Specifier > Stay up to date with the latest in electronic components procurement. Procurement Pro offers analysis, commentary, and industry insights. - Published: 2024-04-22 - Modified: 2024-04-25 - URL: https://www.napierb2b.com/2024/04/procurement-pro-a-great-success-from-electronic-specifier/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Industry Analysts In February, Electronic Specifier launched its new magazine, Procurement Pro, the newest 'go-to' guide for those within the world of procurement in the electronic components market. The first edition of the publication covered a wide variety of topics, including semiconductor analysis and commentary from the Chairman of the Electronic Components Supply Network (ecsn). Following the launch, the print version of Procurement Pro made its debut at two of the biggest events within the industry, the Applied Power Electronics Conference 2024 (APEC 2024), hosted in February at Long Beach, California, and embedded world 2024, hosted earlier this month in Nuremberg, Germany. But that's not all, coming summer 2024, Procurement Pro will also be launching as a website. The website will offer deeper discussions of topics covered within the magazine and provide industry insights. With the publication currently distributing quarterly, the next issue will be ready to read this May. Those attending The Electronic Distributor Show (EDS) at the Mirage, in Las Vegas from 21st to 24th May 2024, will be able to meet the Procurement Pro team and receive their own copy of the magazine. Congrats to the team at Procurement Pro! --- ### Success for embedded world 2024 > Get the scoop on embedded world: record attendance, over 32,000 visitors, and 20+ publications met by the Napier team. - Published: 2024-04-22 - Modified: 2024-04-26 - URL: https://www.napierb2b.com/2024/04/success-for-embedded-world-2024/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech It has been two weeks since embedded world and the results are in! The exhibition and conference were another great success, with a record attendance of 32,000 visitors from more than 80 countries and over 1,100 exhibitors from over 50 countries. The two parallel conferences which consisted of a total of 81 sessions and 17 classes, attracted 1,871 participants and featured speakers from 45 countries. "The past three days were simply great," commented Executive Director Benedikt Weyerer on Thursday evening at the close of embedded world 2024. "We were able to observe thousands of happy faces and in-depth conversations – both on the stands as well as in the packed halls and aisles. " The Napier team contributed to these staggering numbers, with five members of our team in attendance. We met with over 30 different editors across 50 meetings and had the chance to meet many of our European-based clients face-to-face. There's no denying that embedded world is a staple of our industry, and has long been regarded as the ‘go-to’ place to gain insight into embedded system technologies. It was great to see the event busy and in full force, and we look forward to next year's show. embedded world 2025 has been confirmed and will take place from March 11th - 13th 2025. --- ### It's Nearly Time For Focus On PCB 2024! > Explore the world of printed circuit boards at 'Focus on PCBs' - the leading European trade show for PCB design and assembly. - Published: 2024-04-18 - Modified: 2024-04-30 - URL: https://www.napierb2b.com/2024/04/its-nearly-time-for-focus-on-pcb-2024/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The third edition of 'Focus on PCBs - From Design to Assembly' is taking place on May 15th -16th 2024. The event is the only European B2B trade fair focused on the world of printed circuits. The show will be taking place at the Fiera di Vicenza in Italy, and expects attendees from all over the world with 116 companies confirmed. Two days of the conference will offer 10 technical presentations from various leading companies within the printed circuit industry. Talks will look at PCB Design and Assembly and will provide insights into the processes faced by electronic designers. The final day of the conference will spotlight Artificial Intelligence, investigating its impact on the electronics industry. There will also be 26 specialist forum meetings, which are technical workshops dedicated to relevant issues like sustainability and reshoring. One unique feature of Focus on PCBs, is the recruiting service, Focus on Career. Companies attending PCB will be able to share details of the professionals they are looking for, with job offers being published at the fair and online. Focus on PCBs is not to be missed, and we look forward to hearing about the outcome of the event! --- ### 9 Ways to Improve your Digital Advertising Campaigns > We share nine tips that have worked for us in building and implementing digital campaigns that are successful. - Published: 2024-04-17 - Modified: 2024-04-25 - URL: https://www.napierb2b.com/2024/04/9-ways-to-improve-your-digital-advertising-campaigns/ - Categories: Marketing Blog - Tags: digital marketing, Lead Generation Techniques and Strategies At Napier, we run a large number of digital campaigns, which gives us fantastic insight into how to run campaigns that deliver results that make a real impact on your business. To help you create great campaigns, here are nine tips that have worked for us: Get the basics right We shouldn’t have to say this, but getting the basics right is so important. Whether it’s campaigns that advertise to the wrong countries (we’ve seen large sums spent on Google ads to countries to which our clients can’t legally export products) to campaigns that produce bounce rates well above 90% and zero leads continuing to be funded. Even if you are sure, you have the campaign setup correct and are monitoring performance, check again. It’s so easy to miss things. Pick publications for display ads based on performance The performance of adverts in online trade publications is primarily determined by the publication you pick. You have to understand that – in most industries – nothing you do to the format, position or creative you use can bridge the gap between the best- and the worst-performing publications. As picking the right publication is so important, you have to gather data about performance. Using an agency is one way to do this, as they will have more data than you can produce, although remember that what works for another client might not work for you. And no matter how nice the advertising salesperson is, don’t believe them: they are trying to sell... --- ### Future Horizons: April Semiconductor Update > Stay ahead in the technology sector with insights from Future Horizons' April report. Get expert analysis on the semiconductor market. - Published: 2024-04-16 - Modified: 2024-04-26 - URL: https://www.napierb2b.com/2024/04/future-horizons-april-semiconductor-update/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers We're happy to share this month's extract of Future Horizons April report on the semiconductor market. Continue reading to learn more about the market's current outlook. Executive Overview 2019, pre-Covid, saw the IC sector shrink, whilst Opto boomed and Discretes remained flat, reversing positions in the first half of 2020, with Opto in decline whilst IC growth recovered, with all sectors back in step by the second half of 2020. The reverse situation seems to be happening right now, with ICs in full growth mode, whilst Discretes and Opto are in decline. We believe this trend will run its course over the coming months with all sectors back in step by the second half of this year ... unfortunately all being more likely in decline. . Market Update At our January Industry Update webinar, we presented our official forecast for 2024, namely a 16 percent growth in value, with the Bull and Bear scenarios being plus 20 and plus 12 percent respectively. Our concern at that time was that this growth rate was inflated by ASPs that were being measured against 2023’s severely collapsed values, and as such the ‘recovery’ was a statistical quirk of the math and not genuine market growth. Regular readers of our reports will know we have constantly counselled of this danger and of our belief that, without a recovery in unit sales, this dollar ‘growth’ will one day evaporate in a puff of smoke. It looks like that day is now coming into sight. Given... --- ### A Napier Podcast Interview with Emir Zecovic - CMO > Emir Zecovic, a marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. - Published: 2024-04-10 - Modified: 2024-04-10 - URL: https://www.napierb2b.com/2024/04/a-napier-podcast-interview-with-emir-zecovic-cmo/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to understand what influences the buying journey, and why working within start-ups may offer new marketers greater career opportunities. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About TextGrid, 12min and OpenGraph TextGrid offers communication APIs for SMS, MMS, voice and email. With cloud communications, businesses are empowered to build, scale and innovate. 12min is a platform that chooses, reads and summarises the most important non-fiction books. OpenGraph generates meta tags and social media previews for any URL on the web in a few simple steps. About Emir Emir Zecovic is CMO at 12min and is currently also in transition between roles as CMO at TextGrid and Senior Business Development Consultant at OpenGraph. He is a determined, data-driven and versatile marketer with over 7 years of experience in managing teams, devising and implementing growth strategies for SaaS B2B and B2C companies. Time Stamps – Emir shares how he got to this point in his career. – Emir discusses why it is important not to overlook non-English speaking markets. – Emir shares his approach to marketing as a CMO. – How does Emir encourage form fills? – What impact is AI... --- ### Electronique Composants Instrumentation Announces New Editor-in-Chief > Alain Dieul steps down as Editor-in-Chief of ECI. Nicolas Feste takes over the role, bringing his expertise in the electronics sector. - Published: 2024-04-05 - Modified: 2024-04-30 - URL: https://www.napierb2b.com/2024/04/electronique-composants-instrumentation-announces-new-editor-in-chief/ - Categories: Electronics Media News - Tags: France and French Technology Publications ECINews's current Editor-in-Chief, Alain Dieul, has announced that he will be stepping down from the role, and will be passing the torch to Nicolas Feste, who has several years of experience working within the electronics sector as an engineer. Alain will continue to work alongside Nicolas, supporting him whilst he takes charge of his new post as Editor-in-Chief. We look forward to liaising with Nicolas and wish both him and Alain the best of luck. --- ### Napier's ChatGPT Lead Gen Tool > We've used ChatGPT to create a platform which is focused on providing answers to questions around lead generation. - Published: 2024-03-28 - Modified: 2024-04-09 - URL: https://www.napierb2b.com/2024/03/napiers-chatgpt-lead-gen-tool/ - Categories: Marketing Blog - Tags: artificial intelligence in B2B marketing, Lead Generation Techniques and Strategies It's no secret that AI tools like ChatGPT can support marketers with a range of activities. One of the most interesting things about ChatGPT is the function to be able to upload content which then provides a platform for users to ask information around a specific area or topic. The focus can range from style guides to content that covers product information. We decided to trial this, creating a ChatGPT which focused on providing answers to questions around lead generation. Check out our video below to learn how it works, and if you have a paid version of ChatGPT, you can try out the tool yourself by clicking here. Please do let us know if you try out the tool, and what you think. Or if you're interested in creating something similar for your company, get in touch! --- ### A Napier Podcast Interview with Sean Campbell - Cascade Insights > Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. - Published: 2024-03-27 - Modified: 2024-03-27 - URL: https://www.napierb2b.com/2024/03/a-napier-podcast-interview-with-sean-campbell-cascade-insights/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industry. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Cascade Insights Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups. In an industry that’s ever-changing, we deliver the tools and resources to help businesses navigate the market and seize opportunities for growth. Want to learn how well your brand resonates with buyers, or why your superior product keeps losing to a competitor? Maybe you need updated messaging to win more deals and generate more leads. About Sean Sean has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has also been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century! His professional... --- ### March Semiconductor Market Update from Future Horizons > Gain insights into the future of IC ASPs and unit sales in the chip market. Understand the caution needed amidst the ongoing recovery. - Published: 2024-03-25 - Modified: 2024-03-25 - URL: https://www.napierb2b.com/2024/03/march-semiconductor-market-update-from-future-horizons/ - Categories: Electronics Media News - Tags: Future Horizons, Industry Analysts, Research for B2B Technology Marketers As an agency that works with some of the leading companies within the technology industry, it is important that we stay up-to-date on the industry, including trends and the outlook of technology markets. So, we were excited to have the opportunity to share an extract of Future Horizons March report on the semiconductor market: Executive Overview IC ASPs continued to drive the recovery, up 34. 7 percent vs. January 2023. They were also up 7. 6 percent vs. December 2023, which was untypical for the first month of the quarter. At the same time, IC unit sales fell 13. 9 percent vs. December 2023, again unusual for the first month of the quarter, and were also down 10. 4 percent vs. January 2023. With IC unit demand still in decline, the current furor over the supposed chip market ‘recovery’ needs to be treated with extreme caution bordering on the irrational. Market Update January saw IC ASPs rebound from December’s dramatic downward correction, continuing their now eight-month long recovery climb, up 7. 6 percent vs. December 2023. At the same time, IC unit shipments were 27. 1 percent lower than the May 2022 8. 2 billion maxed-out capacity peak and 16. 4 percent lower than the overall long-term trend line, a marked deterioration over last month’s 3. 9 percent number. This is the first time since records began that ASPs have led a market recovery. In the normal course of events, unit growth recovers first, with ASPs following ‘one-year later’. There... --- ### Key Insights From HubSpot's State of Marketing Report 2024 > We’ve pulled out some of the most interesting insights for B2B marketers from HubSpot's State of Marketing Report 2024. - Published: 2024-03-25 - Modified: 2024-03-25 - URL: https://www.napierb2b.com/2024/03/key-insights-from-hubspots-state-of-marketing-report-2024/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, digital marketing, industry trends With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope, and marketers must streamline processes, improve efficiency, and prove ROI at every step. HubSpot's State of Marketing Report 2024 looks at marketing in the age of intelligence and highlights some of the top trends marketers can expect to see making an impact this year. Based on data from both B2C and B2B organisations, we’ve pulled out some of the most interesting insights for B2B marketers. Personalisation is key Competition is fierce, and capturing the ever-decreasing attention of your audience is essential. Marketers must focus on the end-user at every step of the buying journey, crafting content and campaigns personalised to the individual buyer. Whether this is using dynamic emails to alter content based on actions or delivering super-targeted LinkedIn campaigns, taking the extra step to personalise might make all the difference in converting leads. In fact, 96% of marketers stated that personalisation led to repeat business, and 94% said that it helped increase sales in 2023. There’s no denying that personalisation is an effective and important tactic. However, there is still work to be done, as only 33% of respondents felt that their customers currently get a very personalised experience with their brand. There are ways to address this, and marketers should be using new tools to streamline the personalisation process. For example, generative AI can help to learn more about your audience, their needs and how best to... --- ### The Art and Science of Marketing ROI > We share the intricacies of achieving a respectable ROI, and provide practical strategies for successfully navigating the path to success. - Published: 2024-03-19 - Modified: 2024-03-25 - URL: https://www.napierb2b.com/2024/03/the-art-and-science-of-marketing-roi/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately achieve a demonstrable return on investment (ROI). But it’s not always a straightforward journey. In this blog, I’ll take a closer look at the intricacies of achieving a respectable marketing ROI, highlight its importance, and provide practical strategies for successfully navigating the path to success. Applying what I’ve learned will enable you to optimise your marketing strategies, increase customer loyalty, implement new ideas and maximise the value generated by your marketing campaigns. Adopting a Strategic Mindset for Marketing Success Start by developing an informed strategy. This includes aligning marketing objectives with overall business goals and ensuring that all marketing activities contribute to the strategy that has been designed to meet those goals and objectives. Put simply, make sure your marketing strategy goals run in parallel with and support your corporate objectives. It’s common sense, but too many marketers end up setting their own agenda with scant regard for not only meeting corporate objectives but accurately measuring the results they want to achieve. For instance, if your aim is to increase customer loyalty, campaigns that measure ROI for that loyalty require tracking repeat purchase rates, customer lifetime values and net promotion scores. Effective Measurement Techniques for Maximizing ROI Measuring marketing ROI not only enables you to gauge the effectiveness of your campaigns but also serves as a means to align them with your brand's identity. Employing various tactics to measure... --- ### WEKA Fachmedien Official Media Partner of embedded world > Get the inside scoop on embedded world 2024. WEKA Fachmedien, the official media partner, offers in-depth analysis and expert insights. - Published: 2024-03-15 - Modified: 2024-03-25 - URL: https://www.napierb2b.com/2024/03/weka-fachmedien-embedded-world/ - Categories: Electronics Media News - Tags: Embedded World, Shows and Events for B2B Tech WEKA Fachmedien has announced that they are once again the official media partner of embedded world. Taking place from April 9th-11th in Nuremberg Germany, the show will host a range of experts, professionals, and companies from the embedded industry. As media partner, WEKA Fachmedien will provide daily analysis and coverage, publishing the official daily embedded world newspaper throughout the event. The media house will also host the 17th Media Summit, taking place on April 9th, at 2 pm in room Seoul, NCC East. The speakers, Prof. Matthias Spörrle and Matthäus Hose, will undertake a lecture, presenting their analysis of our accelerated age. The 22nd edition of the embedded world Conference will take place throughout the show. This features 243 presentations, 17 classes and two keynotes covering all aspects of the development and application of embedded systems. On the second and third day of the show, the Electronics Displays Conference will take place. Designed for experts and luminaries within the display industry, the programme will consist of eight keynotes that will highlight current industry trends. As always, embedded world is not a show to be missed, and we're looking forward to attending the event in April to hear the latest insights and trends from the industry. --- ### A Napier Podcast Interview with Darren Mitchell - Sales Leader > Darren Mitchell, Sales Leader, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together. - Published: 2024-03-15 - Modified: 2024-04-22 - URL: https://www.napierb2b.com/2024/03/a-napier-podcast-interview-with-darren-mitchell-sales-leader/ - Categories: Marketing Blog, News About Napier - Tags: B2B Buyers' Journey and the Sales Funnel, media page podcasts How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey. Darren shares the career journey that led him to become a sales leader, he explains what sales enablement means and shares his thoughts on why current team structures may negatively impact buyer experience. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Darren Darren Mitchell is an expert in sales with a successful career in corporate sales, sales management, people leadership, people development and leadership coaching. Darren now works with sales leaders and their teams to create and implement sales leadership plans that deliver outstanding sales and revenue results. Time Stamps – Darren shares how his career started – What is sales enablement? Darren explains. – How can marketing and sales work together? – What role should tools play in the sales process? – Darren shares the advice he would give to a young person starting their career. – Darren’s contact details. Quotes “I think sometimes people look at tools like the be all and end all and they forget that people by from people. ” Darren Mitchel, Sales Leader. Follow Darren: Darren Mitchell on LinkedIn: https://www. linkedin. com/in/sales-leadership-coach/ Darren’s website: https://darrenmitchell. com. au/about-darren/ Follow Mike: Mike... --- ### Data Analysis: The Role of Marketers vs AI > Mike Maynard and Hannah Wehrly discuss the risks and benefits of chatbots and how dynamic emails can improve efficiency and effectiveness. - Published: 2024-03-13 - Modified: 2024-07-17 - URL: https://www.napierb2b.com/2024/03/data-analysis-the-role-of-marketers-vs-ai/ - Categories: Electronics Media News - Tags: Marketing Automation Moment Podcast With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward and discuss how dynamic emails can improve efficiency and effectiveness. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in... --- ### EEPower Introduces First EEPower Day > Get ready for EEPower Day, the ultimate conference for power engineers. Join for a day packed with educational and technical content. - Published: 2024-03-05 - Modified: 2024-04-09 - URL: https://www.napierb2b.com/2024/03/eepower-introduces-first-eepower-day/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech This May, EETech will run its first-ever annual EEPower Day, a conference designed for power engineers. Taking place on May 2nd, EEPower Day is a one-day virtual conference, with unique content being published throughout the week of the event. Coverage will feature innovative news updates, and educational and technical content aligning with EEPower's theme: Powering the Energy Transition. With over 11,000 planned attendees, the event will offer a unique opportunity for companies to increase awareness via virtual booths, and generate leads from live webinar sessions. Here at Napier, we love to see new events take place within the industry. With the conference using a similar format to Industry Tech Days, we are sure this will be a successful and valuable event for the industry. For more information on the event and how you can get involved, please get in touch. --- ### A Napier Webinar: Media Training 101 > In our on-demand webinar ‘Media Training 101’ webinar, we explore key principles of being a spokesperson and communicating with the media. - Published: 2024-03-01 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2024/03/a-napier-webinar-media-training-101/ - Categories: Marketing Blog - Tags: Napier Webinar, PR and Media Relations for B2B Tech, PR and Media Relations Webinars Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage journalists to ensure they come back for more? In our on-demand webinar ‘Media Training 101’ webinar, we explore key principles of being a spokesperson and communicating with the media. We cover: What journalists are thinking when they interview you How to prepare for interviews How to get your message across Using presentations What to do when things go wrong Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Media Training 101’ Transcript Speakers: Mike Maynard, Hannah Wehrly Mike: Hi, everyone, welcome to our latest webinar. We've just been messing about with some of the technology behind this because we're doing something different today, I'm actually joined by Hannah Hannah Worley is our business development and marketing leader. So she runs the theme there. And she's not someone who's normally a media spokesperson. So I thought it'd be really useful to have Hannah on to chime in and come in with some questions, that maybe someone who's perhaps not so familiar with being a spokesperson. Thank you so much. Hannah: No problem, Mike. Hi, everyone, I'm really excited to be here today. And as you mentioned, you know, I'm not a expert or specialist in PR, or media. So I'm looking forward to learning a lot. Mike: Fantastic.... --- ### Ignite Your Influence: Advice for Starting a Career in Marketing > We asked podcast guests from B2B marketing tech companies to share their best advice for young people contemplating a career in marketing - Published: 2024-02-27 - Modified: 2024-02-27 - URL: https://www.napierb2b.com/2024/02/ignite-your-influence-advice-for-starting-a-career-in-marketing/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning We all know that there is a global skills shortage, which intensifies the competition for talent between all manner of businesses for all manner of skills. Marketing, especially B2B marketing, is no exception. As a profession, we need to clearly define what skills are necessary to embark on and succeed in a career in B2B marketing and make it an attractive proposition for those who are considering their career options because, these days, they have a lot of them. Those of us already in the marketing profession enjoy it very much but sometimes wonder why it’s difficult to find the same enthusiasm in others. The short answer is, ironically, that our profession is not as good as it should be in marketing itself! We’re more than happy to take up that challenge, but to do that, we need to start at the source of the talent stream and divert it to where its nourishment is needed most. We’re somewhat biased of course, but B2B marketing is not a backwater. It’s mainstream. And we set out to find out from peers in our field what they believe it takes to attract and retain talent in an increasingly explicit field. Fortunately, Napier hosts and runs the Marketing B2B Technology podcast. As part of our podcast interviews, we asked podcast guests from a wide range of B2B marketing tech companies to share their best advice for young people contemplating a career in marketing, B2B or otherwise. Here’s a compendium of what we learned:... --- ### Alfred Vollmer: Editor in Chief and Freelancer for Bodo's Power System > Alfred Vollmer has joined Bodo’s Power System as Freelancer, get to know his background & content at all-electronics.de! - Published: 2024-02-27 - Modified: 2024-02-27 - URL: https://www.napierb2b.com/2024/02/alfred-vollmer-editor-in-chief-and-freelancer-for-bodos-power-system/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Alfred Vollmer, a well-known and respected journalist within the industry, has announced his new role as Editor-in-Chief at Bodo's Power Systems. Alfred will be responsible for all main editorial elements, supported closely by Bodo, as well as Holger Moscheik who will focus on all other activities outside the pure editorial responsibilities. Alfred's current introductory editorial is only available to read on Bodo's Power until the end of February, which will then be followed by his next editorial on the 1st March. In addition to his new position, from the 1st of March, Alfred will also be available for new freelance work following a six-month break. We wish Alfred all the best in his new role! --- ### PowerUP 2024: Aspencore and Tecno's New Partnership > Experience the PowerUP and Fortronic Conference and Exhibition. Explore industry themes and innovative materials to reduce carbon footprints. - Published: 2024-02-23 - Modified: 2024-02-29 - URL: https://www.napierb2b.com/2024/02/powerup-2024-aspencore-and-tecnos-new-partnership/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech AspenCore and Tecno, have announced their partnership as organisers for the PowerUP and Fortronic Conference and Exhibition, which will take place this September in Milan. As a two-day event, the conference will take place on September 18th and 19th 2024 at the NH Milano Congress Centre. Those who cannot attend in person will have the opportunity to experience the two-day conference and exhibition virtually on October 9th and 10th 2024. Aiming for an immersive experience, the conference will explore pivotal themes within the industry. This will include topics such as power semiconductors, power management, sensors, converters, and tools for test and measurement. The conference will provide keynote sessions by global industry leaders, panel discussions and technical presentations on emerging tools and measurement technology, and the opportunity to delve into discussions like reducing carbon footprints through innovative materials. Visitors will also have the opportunity to network with peers and industry professionals from across the globe. Each day will follow a key theme with day one focusing on ' Power Electronics design - developments, applications and the future' and day two covering 'Power conversion for energy transition. ' “We are proud to start this collaboration, which brings an international scope to Fortronic,” said Elena Baronchelli, general manager of Tecno. “We are confident that this is just the first step toward a successful partnership with AspenCore. ” Vice president and publisher of AspenCore, Cyrus Krohn, added “We are excited about our further expansion into Europe through our partnership with Tecno. We’re looking forward... --- ### A Napier Podcast Interview with Inge Boubez - Moz > Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. - Published: 2024-02-22 - Modified: 2024-03-13 - URL: https://www.napierb2b.com/2024/02/a-napier-podcast-interview-with-inge-boubez-moz/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, SEO for B2B Technology Marketers Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and STAT Search Analytics platforms, their functionality and how marketers can get the most out of the platforms. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About STAT Search Analytics Inge focusses on STAT Search Analytics, a product by Moz. STAT is a SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. STAT delivers precision SERP insights, fresh each day, helping unlock new opportunities, drive more visibility, and prove the value of SEO. About Inge Inge brings over two decades of technology marketing expertise to her role as Director of Enterprise Marketing at Moz, where she focuses on STAT Search Analytics. Her extensive career has covered a wide range of settings, from innovative startups and small-to-medium-sized businesses to global industry leaders. Notably, Inge has contributed significantly at SAP and Layer 7 Technologies (which was acquired by Computer Associates) before her tenure at Moz. Her broad skill set includes demand generation, branding, customer engagement, channel strategy, global event management, and public relations, making her a highly respected and well versed professional in... --- ### Championing Brand Consistency: A Strategic Imperative for B2B Marketers > We provide a high-level overview of practical tips that you can use to achieve your objectives while maximising value with brand consistency. - Published: 2024-02-20 - Modified: 2024-02-20 - URL: https://www.napierb2b.com/2024/02/brand-consistency-b2b-marketers/ - Categories: Marketing Blog - Tags: Branding Strategies for B2B Tech Marketers, Marketing Strategy and Planning Brand consistency is an integral component of success for marketing professionals. If you are at all a strategic-minded marketer (and I assume you are) you fully understand the importance of a consistent brand image. In this blog, I'll examine the critical role of brand consistency and provide a high-level overview of practical tips that you can use to achieve your objectives while maximising value for your client or company and ensuring a measurable ROI. By the time I’ve finished, you will understand why it is so important to establish and maintain brand consistency to drive sales growth, enhance operational efficiency and establish effective collaboration with your clientele. The Relationship between Marketing Campaigns and Uniform Brand Representation Marketing campaigns are powerful tools, enabling marketers to promote brand awareness and engage target audiences. However, it is crucial to understand that such campaigns must include consistent messaging. By ensuring that logos and colour schemes marry up with a consistent tone of voice and messaging, marketing pros can strengthen brand identity and avoid consumer confusion. This unification of brand and message builds trust and, therefore, brand loyalty. Leveraging KPIs to Promote Consistent Branding You should already understand the importance of measuring results. Key performance indicators (KPIs) are important, invaluable metrics for evaluating brand identity consistency. By matching KPIs such as sales growth, agency performance and operational efficiency to your branding goals; you can make informed decisions that will enable you to accurately monitor and evaluate the impact of your efforts. This enables you to... --- ### Kevin Tasker - A Great Colleague and Friend > It is with great sadness that we mourn the passing of our colleague and friend Kevin Tasker. - Published: 2024-02-20 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/2024/02/kevin-tasker-a-great-colleague-and-friend/ - Categories: News About Napier It is with great sadness that we mourn the passing of our colleague and friend Kevin Tasker. Kevin first joined Armitage Communications in the early 1990s as a technical writer, and went on to become an integral part of the content team following the business's acquisition by Napier in 2019. Kevin was a highly talented writer with an inquiring mind, and was able to consistently deliver engaging copy across a wide range of subjects and formats. As a valued member of Napier's writing team, he was always on hand to help out and keep us on track for even the tightest of client deadlines. As a friend, he was loyal, dependable and always up for an intelligent conversation or debate. Kevin's loss will be keenly felt at Napier, and his humour and Scouse wit in particular are already greatly missed. Our thoughts and all our love are with his wife Karen, son Jake, and daughter Rowena at this difficult time. --- ### Producing Emails for Maximum Impact > Mike and Hannah discuss producing effective emails, from ensuring content matches the subject line to adjusting email design. - Published: 2024-02-20 - Modified: 2024-02-20 - URL: https://www.napierb2b.com/2024/02/producing-emails-for-maximum-impact/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation Moment Podcast Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue? Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject line to adjusting email design based on the content. They also share their thoughts on how they believe the use of AI will impact personalisation. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team... --- ### Electronic Specifier: Introducing Procurement Pro > Procurement Pro is the new magazine from Electronic Specifier - learn the new approach to the procurement industry & get expert solutions! - Published: 2024-02-15 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/2024/02/electronic-specifier-introducing-procurement-pro/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Electronic Specifier has officially launched the first issue of Procurement Pro. The new magazine will highlight the elaborate and fast-paced reality of the procurement industry. Launched as a subsidiary of Electronic Specifier, Procurement Pro aims to be one of the ‘go-to’ guides for industry professionals. The electronics component market faces many challenges, including evolving technological requirements, geopolitical tensions, supply chain disruptions and many more. These all require a new approach from procurement specialists and the new publication offers solutions to these challenges through content which communicates expert insights, analysis and leadership perspectives. The publication covers a range of topics from global market trends and procurement technology innovations to supply chain management best practices. Procurement pro will be issued on a quarterly basis and will include future topics like Environmental Sustainability, Regulation, Supply Chain Management, Risk Management and Obsolete Parts. Here at Napier, we were excited to see the first-ever Procurement Pro launched and look forward to seeing the future success of the publication unfold. --- ### ELEKTRONIKPRAXIS Announces New Editorial Trainee > ELEKTRONIKPRAXIS welcome Michael Richter to their editorial team with a Communications Engineering degree. #ELEKTRONIKPRAXIS - Published: 2024-02-13 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/2024/02/elektronikpraxis-announces-new-editorial-trainee/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications ELEKTRONIKPRAXIS has welcomed a new trainee to their editorial team. Michael Richter took up his trainee role at the publication this month after graduating with a Communications Engineering degree. Michael was previously a simulation engineer at the Bose Group. In his new role at ELEKTRONIKPRAXIS, Michael will be focusing on the editorial topics of power electronics and drive technology. Congratulations to Michael on his new role! --- ### Power Systems Design Celebrates 20 Years > 20th Birthday of Power Systems Design: Celebrating 20 years of innovation, knowledge and collaboration. #PowerSystemsDesign - Published: 2024-02-05 - Modified: 2024-02-29 - URL: https://www.napierb2b.com/2024/02/power-systems-design-celebrates-20-years/ - Categories: Electronics Media News - Tags: Editor News and Updates, USA and American Publications Congratulations to Power Systems Design (PSD) which is celebrating its 20th anniversary. As one of the leading independent publishers and content developers for the global power electronics community, PSD has built a global community of over 150,000 engineers in power, providing invaluable resources and knowledge for the past two decades. Congratulations to PSD, we can’t wait to see what you do in the next 20 years! --- ### A Napier Podcast Interview with Rob May - BrandGuard > Rob May, founder of BrandGuard, explains his AI-powered brand governance platform and how it helps users to identify branding issues. - Published: 2024-02-05 - Modified: 2024-08-14 - URL: https://www.napierb2b.com/2024/02/a-napier-podcast-interview-with-rob-may-brandguard/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an advertising platform into an entirely different product that uses AI to identify branding issues. He shares his career journey, how the rise in generative AI drew him back into the start-up space, how different AI models work, and the impact he believes AI will have over the next five years. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About BrandGuard BrandGuard is an AI-powered brand governance platform that helps ensure brand consistency in customer facing assets, such as advertisements, generated by both humans and machines. About Rob Rob May is the founder and CEO of BrandGuard and is a leading figure in the field of generative AI and brand safety. With his extensive background in entrepreneurship and angel investing, Rob brings a wealth of knowledge and expertise to the table. Time Stamps – Rob discusses His career journey and why he founded BrandGuard. – Rob goes into detail about BrandGuard, its beginnings and what it does. – Rob explains some off the issues with branding in AI content. – Who can use BrandGuard? Rob discusses what businesses can benefit. – Rob shares his thoughts on how AI is going to change marketing.... --- ### B2B Marketing Predictions for 2024 > We delve into B2B marketing predictions for 2024, exploring what B2B marketers can expect from the marketing landscape in the coming year. - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://www.napierb2b.com/2024/01/b2b-marketing-predictions-for-2024/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy We’re often asked to give our take on the latest trends in marketing. As an agency, we are constantly analysing what has happened, and look at future predictions as a way to inform how our clients should alter their marketing strategies moving forward. In this blog post, we delve into B2B marketing and PR predictions for 2024, exploring what B2B marketers can expect from the marketing landscape in the coming year. Someone will get fired for using AI wrongly Artificial Intelligence (AI) in B2B marketing cannot be ignored. It continues to develop and improve rapidly, offering a variety of tools and techniques to enhance efficiency and effectiveness in reaching target audiences and driving sales. Data analysis, content creation and marketing automation are just a few examples of how AI can be utilised within B2B marketing. However, there are limitations to AI, and its effectiveness can vary based on the complexity of the subject or market. Whilst AI can be great at creating generic content, its performance in creating content for more specialised or technical topics is not as effective. This introduces the risk of AI inputting inaccurate information into content pieces or producing what is quite typically seen as ‘bland’ content. It's no secret that content needs to stand out and be of a higher quality than competitors to be successful. Given that B2B marketing is typically more technical and niche, inaccuracies can provide a lot of issues for companies, and if the content isn’t engaging, then this could put... --- ### Electronics Weekly Introduces Advertising Targeting Executives  > Discover how Electronics Weekly's 'Mannerisms' blog offers advertisers the chance to target top-tier executives in the B2B tech industry. - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://www.napierb2b.com/2024/01/electronics-weekly-introduces-advertising-targeting-executives/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Electronics Weekly has introduced advertising opportunities around the influential 'Mannerisms' blog for electronics companies looking to target top-tier executives in the industry. The 'Mannerisms' blog is written by David Manners, one of the best-known and most experienced writers in the industry. He covers a range of subjects and isn't afraid to express his views about important topics as well as having fun with his posts. This combination of wit and insight resonates with some of the most senior leaders in the electronics industry, and the blog counts many influential members of the C-suite as subscribers. Advertisers will have the opportunity to influence this important audience that reads and interacts with David’s blog across print, online and email. It’s interesting to see Electronics Weekly specifically offering this opportunity as a route to reach executives in the industry. In the past advertisers might have simply chosen news titles (like Electronics Weekly) to reach the senior influencers in their customers' and prospects' decision-making units (DMUs). The broad readership of these titles, however, meant that the targeting was imperfect. The Mannerisms blog, however, seems to have a much higher proportion of these high-value individuals than the site as a whole. From our perspective, it’s great to see a publication being creative in how it allows targeting. It's definitely a step up from just targeting news by product type! However, it is hard to know who is reading the blog and the emails, so it’ll be interesting to see how this approach is received by... --- ### Elektor Acquires European Business Press > Keep up with the latest news in the industry: Elektor's acquisition of European Business Press (EBP). Get the updates now! - Published: 2024-01-29 - Modified: 2024-01-29 - URL: https://www.napierb2b.com/2024/01/elektor-acquires-european-business-press/ - Categories: Electronics Media News - Tags: Editor News and Updates, Netherlands and Dutch Technology Publications Elektor International Media BV (Elektor) has announced the acquisition of the European Business Press (EBP), a leading publisher in the B2B electronics sector for Europe. Titles such as eeNews Europe and ECI Electronique will now sit under the Elektor media house. Both EBP and Elektor will continue to work individually with their current teams, promising to maintain business continuity alongside growth and collaboration. With offices in Germany, Belgium and The Netherlands, the expansion of the organisation will be led by Managing Director of Elektor, Erik Jansen. The merge will also see the accession of Jansen to the Publisher of eeNews Europe. He will be taking over from Andre Rousselot following his retirement after 42 years in publishing. Andre will assist as a consultant throughout 2024 to support a smooth transition. Jansen commented: "We are excited to welcome EBP into the Elektor family. This acquisition aligns perfectly with our strategy to broaden our reach in the B2B electronics publishing market. " EBP's existing global sales organization will remain in place, and the acquisition will focus on maximising mutual strengths, focusing on opportunities such as traffic and database growth. The acquisition reinforces Elektor's strategy to gradually expand its influence and expertise in the global electronics publishing sector. It's clear to see that this will be a positive move for the industry, with the combination of two fantastic editorial teams. We look forward to seeing the development of EBP under Elektor, and the approach they take together moving into the future. For more... --- ### Christmas Charity Donations From Napier > Napier has made charitable donations to Médecins Sans Frontières, St. Wilfred's Hospice and WWF this Christmas! - Published: 2024-01-26 - Modified: 2024-01-26 - URL: https://www.napierb2b.com/2024/01/christmas-charity-donations-from-napier/ - Categories: News About Napier - Tags: news about napier For the last few Christmases, Napier has made charitable donations rather than sending client gifts. From a select three, we invite our clients to vote for their favourite charity, of which we then distribute our donations in proportion to the votes for each charity. So we were delighted to once again make our charity donations for Christmas in 2023, donating 41. 5% of our pot to Médecins Sans Frontières, 21% to St. Wilfred’s Hospice and 12. 5% to WWF. We’d like to thank all our clients who took the time to vote and contribute to Napier’s decision. --- ### A Napier Podcast Interview with Sara Madison - Outbrain > Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. - Published: 2024-01-25 - Modified: 2024-08-14 - URL: https://www.napierb2b.com/2024/01/a-napier-podcast-interview-with-sara-madison-outbrain/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budget. She also discusses her passion for product marketing and how her experience in both large enterprises and start-ups has influenced her career. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Outbrain Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 7,000 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America. About Sara Sara, who is the Global Head of Product Marketing Outbrain, is a digital media specialist with experience designing and leading strategic initiatives in startups and large organizations. She has a track record helping organizations solve issues, create value, maximize growth and improve business performance with a highly analytical approach. Time Stamps – Sara discusses her career journey in marketing. – Sara talks about Outbrain, what it is and its capabilities. – Sara discusses challenges in the advertising industry. –... --- ### Flash Memory Summit Announces Rebrand > The Future of Memory and Storage Summit has been rebranded, explore the exciting changes for emerging use cases and applications. - Published: 2024-01-22 - Modified: 2024-01-26 - URL: https://www.napierb2b.com/2024/01/flash-memory-summit-announces-rebrand/ - Categories: Electronics Media News - Tags: PR and Media Relations for B2B Tech Flash Memory Summit (FMS) has rebranded to reflect the ever-evolving landscape of memory and storage technologies. Relaunching as FMS: the Future of Memory and Storage, the change marks a recognition that the memory and storage industry is rapidly changing beyond traditional flash memory. Driven by emerging advancements like artificial intelligence, machine learning, and high-performance computing, the memory and storage industry is undergoing rapid changes which has fuelled FMS's decision to rebrand. The rebrand will change several elements of the event, including the conference and exhibition, which will cover a broad spectrum of storage applications, embracing not only flash memory but also emerging memory technologies that play a crucial role in the storage ecosystem. Attendees can also expect to see enhanced networking opportunities and to view the latest products and solutions in memory and storage, with insights into future trends and technological breakthroughs. CEO Kat Pate, said: “We are pleased to make it official by rebranding the event. We know this change will bring continued growth for FMS, and we look forward to welcoming new companies. ” The FMS: the Future of Memory and Storage event is due to take place on August 6-8th 2024. We look forward to seeing the event take place under the new rebranding, and the great feedback we are sure it will receive from the industry. --- ### Budapest Olympic Centre to Host InnoElectro 2024 > Attend InnoElectro 2024: the largest electronics event in Hungary, with the National Electronics Society. - Published: 2024-01-22 - Modified: 2024-01-31 - URL: https://www.napierb2b.com/2024/01/budapest-olympic-centre-to-host-innoelectro-2024/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech This year, the publisher of ELEKTRONET will organise InnoElectro 2024 alongside the National Electronics Society of Hungary. The event will take place at the Olympic Centre in Budapest, on the 23rd-25th April 2024. InnoElectro provides a platform for professionals involved in creating and manufacturing electronics-based solutions, from design houses to manufacturers and distributors, to discuss their knowledge, network and browse new partnership opportunities. The event will host the IoT Live Show this year, as well as run the SMTA conference as part of the three-day event. For the second consecutive year, the event will award the InnoElectro Grand Prize in recognition of the best products and electronic solutions presented at the show. Exhibitors and sponsors of the event can put forward their nominations. We look forward to hearing about InnoElectro this year and the great insights from the industry. --- ### Next Mobility and ELEKTRONIKPRAXIS Announce New Editor > Welcome Stefanie Eckardt to Next Mobility & ELEKTRONIKPRAXIS as their new editor. Formerly the Editor-in-Chief at Hanser Automotive. - Published: 2024-01-18 - Modified: 2024-01-31 - URL: https://www.napierb2b.com/2024/01/next-mobility-and-elektronikpraxis-announce-new-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Next Mobility and ELEKTRONIKPRAXIS has welcomed Stefanie Eckardt as its new Editor. Stefanie is no stranger to the industry, and is an extremely experienced editor in the Automotive sector, having previously been Editor-in-Chief at Hanser Automotive for three years. Before this, she was also at WEKA for nine years, working on the Elektronik Automotive publication. Congratulations to Stefanie on her new role! --- ### New Semiconductor Publication To Launch Q1 2024 > Get the latest insight on Global Fabs with Nick Foot, the PR Director from BW Comms launching in the first quarter of 2024. - Published: 2024-01-17 - Modified: 2024-01-26 - URL: https://www.napierb2b.com/2024/01/new-semiconductor-publication-to-launch-q1-2024/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates A new semiconductor magazine has been announced for 2024, titled Global Fabs. Due to launch in Q1 of this year, Global Fabs will be a new global semiconductor manufacturing website and digi-magazine. The new publication will act as a dedicated source for information on semiconductor fabrication, providing the latest news, market developments, as well as technology and policy updates in the European Union, the USA and worldwide. Here at Napier, we always love to see the development of a new publication available to the industry. With it focused on the semiconductor sector specifically, the publication is sure to cover some interesting stories. We look forward to the launch and reading the first copy very soon. --- ### The Engineering Network Welcomes Industry Expert Sidney Hamilton-Williams > Congrats to Sidney Hamilton-Williams on her new role at The Engineering Expert (TEN) launching their Food Manufacturing Portfolio! - Published: 2024-01-15 - Modified: 2024-01-26 - URL: https://www.napierb2b.com/2024/01/the-engineering-network-welcomes-industry-expert-sidney-hamilton-williams/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Industry sales expert, Sidney Hamilton-Williams, has joined the team at The Engineering Network (TEN) as Portfolio and Events Manager. Her new role will cover TEN's FoodManufacturing. Live specialist event, and its associated website FoodManufacturing. net. With Sidney having previously worked at Western Business Publishing, TEN's Managing Director Luke Webster commented that Sidney "brings with her talents and skills that have been well recognised across the industrial publishing and events sector for many years, and is already acquainted with many of the industry leaders selling into the UK food manufacturing sector. " Congratulations to Sidney on joining the TEN team! We wish you all the best in your new role and look forward to working with you. --- ### Choosing the Right Sponsored Content Format for Your LinkedIn Strategy > This blog breaks down LinkedIn’s formats and how they align with B2B marketing strategies as well as sharing some tips along the way. - Published: 2024-01-11 - Modified: 2024-02-12 - URL: https://www.napierb2b.com/2024/01/choosing-the-right-sponsored-content-format-for-linkedin/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques LinkedIn advertising is a crucial part of the B2B marketing mix. With over 1 billion members in 200 countries worldwide using the professional networking platform, LinkedIn enables advertisers to utilise profile data to reach highly targeted audiences of influential decision-makers at scale. A challenge when developing a paid LinkedIn campaign can be choosing the right format. This blog breaks down LinkedIn’s formats and how they align with B2B marketing strategies as well as sharing some tips along the way. Sponsored Content Single Image Ad – Promote messages directly in the LinkedIn feed using an image, introductory text and a headline. The Single Image ad is relatively simple but can work across most strategies from brand awareness, to consideration, to conversion depending on the messaging deployed through both the imagery and text. The format includes optional CTA buttons to help drive audiences to take a desired action. Top tips A/B test images, use different styles including photography of people, places and objects as well as testing graphics and illustrations to see what resonates best with the audience. Avoid using blues that blend with the LinkedIn palette - use colours that make the ad pop! Carousel Image Ad – Tell a story using ‘cards’ that users can swipe through. Carousel Ads can have 2-10 cards with their own headings and overarching introductory text. Cards can deliver sequential messaging telling a story, or alternatively, they can contain multiple messages, for example each card could feature a different product or service on offer. Delivering... --- ### A Napier Podcast Interview with Christopher Rack - MRP > Chris Rack, CEO of MRP, joins Mike Maynard to discuss lead generation, and how MRP can help accelerate B2B demand generation activities. - Published: 2024-01-05 - Modified: 2024-01-05 - URL: https://www.napierb2b.com/2024/01/a-napier-podcast-interview-with-christopher-rack-mrp/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate B2B businesses' demand generation activities. Chris explains the benefits of aggregating different intent signal sources and why this can work better across different industries and services. He shares why direct mailers may be the best strategy when targeting C-level personas and why sales remains a vital ingredient in the sales/marketing mix. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About MRP MRP is a demand generation platform connecting assumptive and deterministic engagement signals to help brands identify target accounts with the highest likelihood for conversion. Time Stamps – Chris discusses his current role at MRP and his career journey. – Chris dives straight into what MRP delivers for its customers. – Chris offers his insights into how to target the bottom of the sales funnel and how direct mail might make the difference. – Sales is here to stay – Chris gives his thoughts on the vital role sales continues to play. – Chris discusses how MRP approaches its own marketing. – Chris shares some marketing advice. – Chris’s contact details. Quotes “Most of the conversations happening in B2B sales and marketing are about tactic... but those things are generally irrelevant if you have good timing. ” Chris Rack, CEO at MRP. “If you happen to know that... --- ### Forbes B2B Marketing Group Named Best New Group > The Forbes B2B Marketing Group & Mike Maynard have been awarded the prestigious 2023 Q3 & Q4 Member Leader Award. - Published: 2024-01-05 - Modified: 2024-01-29 - URL: https://www.napierb2b.com/2024/01/forbes-b2b-marketing-group-named-best-new-group/ - Categories: News About Napier - Tags: news about napier At Napier, it's no secret that we are passionate about learning and sharing knowledge, especially within the B2B marketing landscape. We are always looking for different ways to contribute to communities, as we see the immense value these communities bring by members supporting each other in the sharing and building of knowledge across multiple B2B sectors. This is why we were delighted to learn that the Forbes B2B marketing group has received the 2023 Q3 and Q4 Member Leader Award. Led by Napier's very own Managing Director, Mike has grown the community, with a focus on sharing his knowledge about the B2B marketing landscape and encouraging members to participate. Congratulations to Mike and all those in the group, and good luck for the next round of the Member Leader Awards! --- ### 27 Essential B2B Marketing Email Tips > We’ve learnt how to create great emails from our experience. Here are some tips that will help you create emails that deliver results. - Published: 2024-01-03 - Modified: 2024-01-03 - URL: https://www.napierb2b.com/2024/01/27-essential-b2b-marketing-email-tips/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology Email remains one of the most effective channels for reaching prospects and customers for B2B marketers. In fact, there is a good chance you’re reading this blog post because you saw it mentioned in what is probably our most effective marketing channel: the Napier Newsletter (sign up to Napier News on our blogs page if you’re not already a subscriber! ). Getting the best results from email, however, can be a challenge. We’ve worked with a wide range of companies in the B2B technology space for many years, and have learnt how to create great emails from our experience. Here are some tips that will help you create emails that deliver results. Be clear about your goal: it’s critical that you are clear about what action you want to result from your email. Do you want the recipient to click and read a blog post, reply to your email or complete a form to download content? To be effective, emails should have just one goal (OK, newsletters can try to get people to click to read multiple stories, but the click & read goal should be consistent). Thinking about the goal is part of the first step of our four-step process to developing great marketing campaigns. Design your email to achieve your goal: it’s so tempting, and so wrong, to try to get your email to do multiple things. Don’t: it will just make it less effective. Concentrate on getting your email to achieve the one goal you have set,... --- ### A Napier Webinar: LinkedIn Lead Gen Tips and Tricks > In our on-demand webinar 'LinkedIn Lead Gen Tips and Tricks', we share tips and tricks on how to be successful with LinkedIn lead gen. - Published: 2023-12-20 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2023/12/a-napier-webinar-linkedin-lead-gen-tips-and-tricks/ - Categories: Marketing Blog - Tags: Digital Marketing Webinars, Lead Generation Techniques and Strategies, Napier Webinar, Social Media for B2B Marketers With so many ways to generate leads on LinkedIn, how do you ensure your tactics and budget focus on the right areas? In our on-demand webinar 'LinkedIn Lead Gen Tips and Tricks', we share tips and tricks on how to be successful with LinkedIn lead gen. We cover: Organic posting Engaging organically with contacts LinkedIn automation tools How to be successful with InMails Using advertising to generate leads (tips and tricks) Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘LinkedIn Lead Gen Tips and Tricks’ Transcript Speakers: Mike Maynard Hi, everyone, and welcome to our latest Napier Webinar. Today's webinars can cover LinkedIn and talk about LinkedIn lead generation tips and tricks. I would ask if anybody has any questions or anything they'd like to ask. If during the webinar, you can just put that into the chat, put it in public is probably easiest. And I'll try and answer those questions at the end. Okay, so we're going to start the webinar and look at how we can generate leads on LinkedIn. So I have to say, I mean, one of the things that really struck me when we first started putting this webinar together was really the range of opportunities you've got on LinkedIn for lead generation. So, you know, LinkedIn is well known as a source of leads for a lot of b2b companies. And so we want... --- ### A Napier Podcast Interview With Nathan Schlaffer - MarketMate AI > Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform. - Published: 2023-12-19 - Modified: 2024-01-26 - URL: https://www.napierb2b.com/2023/12/a-napier-podcast-interview-with-nathan-schlaffer-at-marketmate-ai/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas. Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative AI which is tailored directly for the persona. He also shares practical advice on how to use AI to enhance marketing strategy and execution. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About MarketMate AI MarketMate AI is an AI marketing solution specifically for B2B. The software is unlike any other AI platform and is a marketing solution which tailors content for the clients wants and needs. About Nathan As the CEO and Co-Founder of MarketMate AI, Nathan is an advocate about the use of AI to connect marketing and sales. He brings ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion. Time Stamps – Nathan discusses his history and MarketMate AI. – Find out how to use AI to generate content for marketing campaigns. – Nathan discusses creating buyer personas with MarketMate AI and refining messaging. – Learn how MarketMate AI can be used for branding – Nathan shares the story behind MarketMate AI. Quotes “If you can take an AI model and train it on that market knowledge and insight,... --- ### Has Marketing Automation Changed in 2023? > Mike Maynard and Hannah Wehrly discuss the highlights of the year and share what marketers can do to level up their marketing. - Published: 2023-12-19 - Modified: 2024-01-04 - URL: https://www.napierb2b.com/2023/12/has-marketing-automation-changed-in-2023/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation Moment Podcast 2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing automation activities. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses... --- ### Succession Plus - Maximising Employee Ownership: A Guide to Implementing an EOT with Mike Maynard > Mike Maynard joined the Succession Plus podcast to discuss the transformative power of EOTs for small businesses. - Published: 2023-12-08 - Modified: 2024-01-29 - URL: https://www.napierb2b.com/2023/12/succession-plus-maximising-employee-ownership-a-guide-to-implementing-an-eot-with-mike-maynard/ - Categories: Marketing Blog - Tags: Third Party Podcasts Did you know that implementing an Employee Ownership Trust (EOT) can significantly boost your company culture? Mike Maynard joined the Succession Plus podcast to discuss the transformative power of EOTs for small businesses. Listen here: https://succession. plus/uk/podcasts-uk/maximising-employee-ownership-a-guide-to-implementing-an-eot-with-mike-maynard/ --- ### A Napier Podcast Interview with Regpack and Webeo > Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of Webeo, join Mike to discuss their collaborative project. - Published: 2023-12-01 - Modified: 2024-04-22 - URL: https://www.napierb2b.com/2023/12/a-napier-podcast-interview-with-asaf-darash-at-regpack-and-kirsty-dawe-at-webeo/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and how Webeo's software enables Regpack to increase website conversion rates and enhance the customer experience. A great success story, the project demonstrates the impact personalisation can have on lead quality and Asaf and Kirsty share their advice on undertaking similar projects. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Regpack Regpack is an online registration, payment, and user management system that enables organisations to register applicants quickly and effectively. About Webeo Webeo is a software tool enabling B2B businesses to increase website conversions through personalisation. About Asaf Darash: Asaf Darash is the founder and CEO of Regpack. With extensive experience as an entrepreneur and investor, he has built three successful companies to date. He specialises in product development for the web, team building, and bringing a company from a concept to profitability. His specialties include extreme programming, programming languages, JavaScript, MongoDB, system structures and new media, enabling him to build versatile products based on achievable business models. He holds a PhD in New Media from Hebrew University of Jerusalem and has served as a visiting scholar at the University of California, Berkeley. About Kirsty Dawe: Kirsty Dawe is the CEO of Webeo, B2B website personalisation software that delivers a proven solution to the website conversion problem in B2B.... --- ### B2B Digital Marketer - The Intersection of Engineering and Marketing in the Digital Age > Mike joined the B2B Digital Marketer for a conversation into data and creativity in marketing. - Published: 2023-11-29 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2023/11/b2b-digital-marketer-the-intersection-of-engineering-and-marketing-in-the-digital-age/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike joined the B2B Digital Marketer for a conversation into data and creativity in marketing. Mike discuses the importance of quantitative and qualitative data in understanding customer behaviour and driving decision-making and the need for marketers to embrace data-driven strategies rather than relying solely on creative instincts. Listen here: https://b2bdm. com/the-intersection-of-engineering-and-marketing-in-digital-age/ --- ### What is the Importance of Data Enrichment in B2B > Mike Maynard and Hannah Wehrly address the benefits of data enrichment and how data enrichment can enhance marketing campaigns. - Published: 2023-11-28 - Modified: 2023-11-28 - URL: https://www.napierb2b.com/2023/11/what-is-the-importance-of-data-enrichment-in-b2b/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation Moment Podcast Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success. They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work together, and how it can aid social media and KPIs. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Eleven - What is the Importance of Data Enrichment in B2B Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the market automation moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the Marketing Automation Moment Podcast. I'm Hannah Wehrly. And I Mike Maynard. And this week we discuss Hubspots AI trends marketers report, Mike: the acquisition of data enrichment company Clearbit, the best part automation KPIs, how marketers and sales can work together by using marketing automation platforms, Hannah: and how market automation can help with your social media. Hi, Mike, welcome back to another episode of Market automation moment. How you doing? Mike: Well, it's great to be back. It's been a while since we've talked actually I've done a lot of travelling, and we've had a few technical problems as... --- ### Caroline Hayes Appointed Editor of Electronics Weekly > Caroline Hayes, the popular freelance electronics journalist has been appointed as editor of Electronics Weekly. - Published: 2023-11-27 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2023/11/caroline-hayes-appointed-editor-of-electronics-weekly/ - Categories: Electronics Media News - Tags: Editor News and Updates Caroline Hayes, the charming and highly popular freelance journalist has taken on the editor role at Electronics Weekly. This is one of the top roles in electronics journalism in the Europe and the UK, and I'm delighted to see her take on this important job. Caroline has worked in the industry for more than 25 years, and has been the features editor at Electronics Weekly on a part-time basis for about five years, as well as holding roles at What's New in Electronics, EPDT and EPN. Since 2013, Caroline has been a freelance journalist, working for a number of publications who are all presumably feeling a little glum at the news that she won't be able to support them in the future. “I am thrilled to be joining the EW team as Editor and intend to build on its enviable reputation. As features editor, I am already working alongside some of the industry’s most respected journalists, but this is a wonderful opportunity to edit a title I have always admired. “With the support of emap, there are opportunities to explore multiple media and ensure the strong editorial values of EW reach an even broader audience and to reflect the changing landscape of our industry,” said Caroline. The team at Napier is excited to work with Caroline in her new role. We've loved working together when she has been freelancing with a range of UK titles, and particularly enjoy the sense of fun that she brings. Caroline certainly has a tough... --- ### Partnership Expansion: Messe München And SEMI Strengthen Electronics Network In India > Messe München's electronics network is strengthening ties with SEMI, the global semiconductor association in India. - Published: 2023-11-27 - Modified: 2023-11-27 - URL: https://www.napierb2b.com/2023/11/partnership-expansion-messe-munchen-and-semi-strengthen-electronics-network-in-india/ - Categories: Electronics Media News - Tags: India and Indian Technology Publications Messe München's electronics network, which encompasses top-tier trade fairs like electronica and productrionica, is strengthening ties with SEMI, the global semiconductor association in India. The agreement, signed during productronica and SEMICON Europa 2023 in Munich, supports the Indian government's initiative to strengthen the semiconductor ecosystem in India. Dr. Reinhard Pfeiffer, CEO of Messe München commented "The Indian market is becoming more and more important for global manufacturers who want to further diversify their supply chains. I am therefore all the more pleased that we are expanding our successful cooperation with the global industry association SEMI, which already successfully organizes SEMICON Europa in parallel with electronica and productronica in Munich, to include SEMICON India. This is the logical consequence of our strategic partnership. " SEMICON India will be running alongside productronica India and electronica India from September 18th-20th 2024, making it the largest meeting place for ideas and innovation in the electronics industry in Southeast Asia. It's always fantastic to see the reach of the electronics industry continuing to grow globally, and we look forward to seeing the innovation and growth this collaboration will bring. --- ### International Press Cuttings Bureau Ceases Print Monitoring Service > We were sad to hear the news that The International Press Cuttings Bureau (IPCB) will cease its print monitoring service at the end of this year. - Published: 2023-11-27 - Modified: 2023-11-27 - URL: https://www.napierb2b.com/2023/11/international-press-cuttings-bureau-ceases-print-monitoring-service/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications We were sad to hear the news that The International Press Cuttings Bureau (IPCB) will cease its print monitoring service at the end of this year. Although there is still a market in print, it's clear to see that the cuttings market is getting harder. This is, in part, due to competition from companies that only track online coverage, such as Meltwater. The online-only publications have the advantage that it's much less labour intensive than monitoring print coverage. As a company that was launched in 1920, we are sad to see IPCB closing their doors on the print market, as it has been a service we've used for our clients over the years. --- ### Electronic Product Design & Test To Launch New Showcase > See how Electronic Product Design & Test's Products of the Year have disrupted the existing market & opened new opportunities! - Published: 2023-11-27 - Modified: 2023-11-30 - URL: https://www.napierb2b.com/2023/11/electronic-product-design-test-to-launch-new-showcase/ - Categories: Electronics Media News, Industrial Media - Tags: UK and British Technology Publications Electronic Product Design & Test is launching an annual Products of the Year showcase, which will see the most notable product highlights from the previous 12 months featured in the magazine. The first showcase will be featured in the December 2023 issue and will cover the top 20 products of 2023, which will span from digital ICs, communication chips, interconnects, board level hardware, power devices, electro-mechanical components, optoelectronic devices, and test instrumentation. Selections for Products of the Year are based on key criteria, including the disruption the products have caused to the existing market, the ability they have to open new market opportunities and the positive impact they have provided society. It’s great to see Electronic Design Product and Test celebrating products from across the sector, and we look forward to seeing what will feature in the first showcase this December. --- ### Is Twitter/X Still a Good Choice for B2B Marketers? > We explore the rebrand of Twitter into X and what the future of advertising could look like in B2B Marketing on X. - Published: 2023-11-27 - Modified: 2023-11-24 - URL: https://www.napierb2b.com/2023/11/is-twitter-x-still-a-good-choice-for-b2b-marketers/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even a solution, for reaching target markets in a whole new and precise way. And until recently that proved to be largely true. “Twitter” (now known as X) ushered in what was for many an exciting new era of vastly improved audience targeting and data analytics capabilities. Apart from its social applications, Twitter enabled marketers – particularly B2B marketers - to promote their products and services with far greater reach to far more specific and relevant audiences. It wasn’t long before additional targeting options led to even higher levels of engagement and conversion. Twitter rebranded But that was then and this is now. 17 months is an eternity in the evolution of a social media platform, let alone 17 years. The recent rebranding of Twitter to “X” derailed many existing marketing campaigns that B2B professionals had been investing heavily in for years, forcing them to scramble to redesign strategies to accommodate the revamped platform’s features, algorithms and policies. The change from Twitter to X so far has been, to paraphrase, a case of: “If it ain’t broke, break it. ” It used to be that changes in a platform often introduced new and innovative engagement opportunities for B2B marketers. B2B creatives and account managers took full advantage of their enhanced ability to showcase their ideas and, more importantly, accurately measure higher audience engagement through... --- ### A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan > In our webinar we explore the reasons why CEOs often reject marketing plans and share tips and tricks on what to consider when building one. - Published: 2023-11-23 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2023/11/5-reasons-your-ceo-rejected-your-marketing-plan/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning, Marketing Strategy and Planning Webinars, Napier Webinar As a marketer, it can be hard to get your first draft of a marketing plan signed off by management. In fact, in a recent survey we undertook, over 50% of respondents shared that management either asked for cuts or changes to the proposed strategy and spending. So how can you make sure that your marketing plan doesn’t get rejected? In our on-demand webinar '5 Reasons Your CEO Rejected Your Marketing Plan', we explore the reasons why CEOs often reject marketing plans and share tips and tricks on what to consider when building one. We cover: How marketers can fail to understand available budget Why presenting measurable business results is vital How to explain how leads will turn into business How to change the mindset of thinking and planning in silos The importance of getting support from the sales team Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘5 Reasons Your CEO Rejected Your Marketing Plan’ Transcript Speakers: Mike Maynard Well, good afternoon, everyone. And thank you for your patience, waiting for the webinar to start. And it's always kind of stressful when you go to log on to a webinar and suddenly find that your internet is down. But fortunately, I managed to get some internet connection. And hopefully some of you are still around. So thank you for your patience. And what we're going to do today is we're... --- ### Electronic Specifier First Women in Technology and Engineering Event a Huge Success > The evening hosted by Electronic Specifier to celebrate Women in Tech and Engineering and the keynote by Ama Frimpong. - Published: 2023-11-23 - Modified: 2023-11-30 - URL: https://www.napierb2b.com/2023/11/electronic-specifier-first-women-in-technology-and-engineering-event-a-huge-success/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech On November 2nd, 2023, Electronic Specifier hosted its first Women in Technology and Engineering event. The evening, which offered attendees networking opportunities and valuable discussions, was a testament to those attending and nominated. The event was led with a keynote by Ama Frimpong, the Head of Development at 52 North Health. She discussed professional resilience and personal fulfilment in the face of career challenges. Additionally, a panel was curated by Paige West, the editor of Electronic Specifier. The panel, which included tech leaders from diverse sectors, reflected the call for a more inclusive, diverse and versatile industry. Paige West said: "It was a powerful gathering of shared aspirations and grounded expertise. We’ve ignited a dialogue that not only reflects the current state of women in tech but also paves the way for a more inclusive future. This is just the start, and we look forward to growing this community through our content and future events. " Electronic Specifier has also recently promoted a Data Science student, Beth Floyd to the position of Marketing Associate. In her new role, Beth will be the main point of contact for manufacturers who wish to be listed on EDS and EDI. Here at Napier, it is great to see a fantastic celebration take place for Women in Technology and Engineering and we look forward to seeing future changes towards inclusivity in STEM. --- ### Smart Cities Electronics Launches New Magazine > Get ahead of the curve on the changing dynamics of urban life with Smart Cities Electronics' new e-Magazine. Latest trends & info bi-weekly! - Published: 2023-11-23 - Modified: 2023-11-23 - URL: https://www.napierb2b.com/2023/11/smart-cities-electronics-launches-new-magazine/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Currently just a website, Smart Cities Electronics is introducing an e-magazine, with the first issue due to go live in February/March 2024. Published bi-monthly, the magazine will feature expert analyses, articles and product highlights, as well as providing a comprehensive overview of the path between electronics and smart city innovation. Topics will focus on understanding the latest trends, breakthroughs and challenges around smart cities. It's great to see a publication like Smart Cities continuing to grow and expanding its reach via an e-magazine. We look forward to reading the content featured in the magazines, and the positive impact this will have on the industry. --- ### Happy 10th Birthday Vehicle Electronics! > 10 years of Vehicle Electronics - Happy 10th Anniversary! Global readers reach 12,000. From USA, UK, Germany, Japan, Sweden, Taiwan & China. - Published: 2023-11-22 - Modified: 2023-11-30 - URL: https://www.napierb2b.com/2023/11/happy-10th-birthday-vehicle-electronics/ - Categories: Industrial Media - Tags: UK and British Technology Publications Congratulations to Vehicle Electronics which celebrates its 10th anniversary with its 2023 December publication, marking the 120th issue of the magazine. Since its formation 10 years ago, Vehicle Electronics has developed a circulation above 12,000 and has gained a global readership, including countries like the USA, UK, Germany, Japan, Sweden, Taiwan, and China. Congratulations to Vehicle Electronics on 10 years, and we wish you continued success for the future. --- ### A Napier Podcast Interview with Joe Zappa - Sharp Pen Media > Joe Zappa is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the their marketing efforts. - Published: 2023-11-21 - Modified: 2023-11-21 - URL: https://www.napierb2b.com/2023/11/a-napier-podcast-interview-with-joe-zappa-sharp-pen-media/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the impact of their marketing efforts. Joe shares his insights into why constancy is important for long-term success, why marketers should dig deeper when developing personas and why he believes the AI generative phenomenon has been overblown. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Sharp Pen Media Sharp Pen Media specialises in content and PR for the B2B companies in the AdTech and MarTech space, including enterprises, startups, and marketing agencies. About Joe Zappa: As an experienced B2B Ad MarTech Journalist, Joe has spent several years creating content for B2B companies. He is now the CEO and Founder of Sharp Pen Media, an agency supporting businesses in AdTech and MarTech. Time Stamps – Joe discusses his current role at Sharp Pen Media and his career journey. – How do the marketing challenges of start-ups and established businesses differ. –Joe highlights some campaigns that have been successful in MarTech. – What impact is AI going to have? Joe shares his thoughts. – Joe offers the best marketing advice he has received. – Joe’s contact details. Quotes “I think the generative AI phenomenon has been overblown... I think A. I. Is ultimately at present more of a tactical tool” Joe Zappa, CEO and Founder and Sharp... --- ### Bodo’s Power Systems Returns with the Wide Bandgap Event in December 2023 > Experience a keynote session & meet key industry players at 'Wide Bandgap Event' in Munich, 12-13 Dec. Reserve your spot today! - Published: 2023-11-20 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2023/11/bodos-power-returns-with-the-wide-bandgap-event-in-december-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Bodo’s Power Systems ‘Wide Bandgap Event’ will be taking place in Munich from the 12th to the 13th of December 2023. It will bring together innovators and industry experts from all around the globe to discuss the potential of wide bandgap power semiconductors. The two-day event will kick off with a keynote session alongside a roundtable, followed by an opportunity for attendees to network and learn from other professionals within the industry. The second day will contain two parallel tracks, one for SiC and one for GaN. The event will also feature a tabletop exhibition in the foyer, where visitors can get up-to-date information and learn about the latest products and services. It's great to see Bodo continuing to provide such a fantastic event on wide bandgap power semiconductors, and we looking forward to hearing what we are sure will be positive feedback from the industry. --- ### Electronics Weekly Launches New Women in Electronics Award > Time to celebrate and honour women in the electronics industry with Electronic Weekly's Women in Electronics Award. Nominate now for free! - Published: 2023-11-14 - Modified: 2023-11-30 - URL: https://www.napierb2b.com/2023/11/electronics-weekly-women-in-electronics-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards Electronics Weekly has announced a new award for 2024, which will focus on celebrating and highlighting the achievements of women within the electronics industry. The Women in Electronics Awards will take place on April 23rd 2024 and will recognise notable achievements of women across the industry from education, research and design excellence, as well as women entrepreneurs and innovators who are advancing technology. There are 18 different categories to enter including: Women of the Year, Innovator of the Year and the Life Time Achievement Award. The nomination process is free, and open until 29th November 2023. It's great to see an event dedicated to supporting the fantastic work women achieve within the electronics industry, as well as providing companies, and professionals the opportunity to support and nominate their peers. We look forward to seeing the shortlisted nominations, and the celebrations which will take place. For more information on the awards and how you can nominate, please click here. --- ### A Napier Podcast Interview with Mariam Lochoshvili - Sensata Technologies > Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. - Published: 2023-11-13 - Modified: 2023-11-13 - URL: https://www.napierb2b.com/2023/11/a-napier-podcast-interview-with-mariam-lochoshvili-sensata-technologies/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance of localising campaigns for maximum success, and shares her thoughts on why maintaining a strong company tone of voice might offer an advantage as AI increasingly saturates content across the industry. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Sensata Sensata is a global industrial technology company striving to create a cleaner, more efficient, electrified and connected world. Time Stamps –Mariam discusses her career journey. – Mariam shares why authenticity and emotion is important when marketing B2B tech. – Why is localising so important? - Mariam and Mike discuss. – Mariam talks about AI and career prospects. Quotes "Talking about emotions is a new trend in B2B... when you connect to people on that emotional level, only then are you actually generating true interest. " Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies Follow Mariam: Mariam Lochoshvili on LinkedIn: https://www. linkedin. com/in/mariam-lochoshvili/ Sensata website: https://www. sensata. com/ Sensata on LinkedIn: https://www. linkedin. com/company/sensata-technologies/ Follow Mike: Mike Maynard on LinkedIn: https://www. linkedin. com/in/mikemaynard/ Napier website: https://www. napierb2b. com/ Napier LinkedIn: https://www. linkedin. com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the... --- ### AEEmobility Information Hub Continues to Grow > Stay ahead of the automotive e-mobility trend with AEEmobility. Explore reviews, webinars, podcasts, blog posts & more. - Published: 2023-11-09 - Modified: 2023-11-23 - URL: https://www.napierb2b.com/2023/11/aeemobility-information-hub-continues-to-grow/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Franz Joachim Roßmann and Klaus Oertel, two experienced electronics and automotive editors, have worked together to pioneer a new path in the media landscape, with the development of the Information Hub AEEmobility. Designed to target automotive electronic developers and e-mobility specialists, the hub provides readers with a unique way to gain knowledge and information, with all content categorized and tagged to support readers in finding information relevant to them. The hub focuses on providing relevant content from the developer community, including a media review with summaries and evaluations of articles from companies and industry magazines, webinars, whitepapers, videos, technical books, podcasts, presentations, and blog posts. Klaus Oertel, Co-Editor-in-Chief and Co-Founder said: "We examine interesting and relevant publications and content for developers, whether in industry magazines, on company websites, conference presentations, or on social media. We write a summary and provide an evaluation of the content, linking to the original source. This saves the reader a lot of time and provides them with a quick orientation. This is a unique offering in the industry". Co-Editor-in-Chief and Co-Founder, Franz Joachim Roßmann added: "We deliberately avoid online advertising to ensure readability. Our readers appreciate that our pages are completely ad-free. " Partnership packages are available for companies, and unique content is also being created and featured on the homepage of AEEmobility. We always love to see a publication doing well, and it's great to see that AEEmobility has grown since being founded a year ago. We look forward to seeing how AEEmobility will... --- ### Media Sales Veteran Joins Team at TalkingIoT > Bob Dumas has been a long time media sales veteran – 30+ years! CMP Media, UBM, AspenCore – learn more about his journey. - Published: 2023-11-06 - Modified: 2023-11-30 - URL: https://www.napierb2b.com/2023/11/media-sales-veteran-joins-team-at-talkingiot/ - Categories: Industrial Media - Tags: UK and British Technology Publications TalkingIoT has recently taken on a new North America Sales Representative, Bob Dumas. Having started the role on November 1st, Bob Dumas is a long-time media sales veteran. With a career which has spanned over three decades, Bob is well-known in the industry previously holding titles from Classified Sales Rep to Managing Director. He has worked at various companies, including: CMP Media-united Business Media and AspenCore Media. We are delighted to see Bob working with TalkingIoT and we wish him all the best in his new role. --- ### New Electronics to Launch New Brand in Europe > Keep up-to-date with news and info from the UK electronic design industry with 'New Electronics Europe', launching in the new year! - Published: 2023-11-01 - Modified: 2023-11-01 - URL: https://www.napierb2b.com/2023/11/new-electronics-to-launch-new-brand-in-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications For over 50 years, New Electronics has been the source of news and information for many within the UK electronic design industry. Now, New Electronics will be expanding its brand, targeting the engineering community across Europe, with the creation of 'New Electronics Europe', which will launch in the new year. The new branch of the brand will cover key markets such as Germany, France, Italy, Spain, Poland, Austria and many more. With the aim to reach and engage electronic design engineers, electronic managers and buyers of electronic components, the magazine will provide content which keeps the industry up-to-date with the latest developments, innovations, tech and news. Marc Young, Publishing Director, MA Business said: “Our aim of expanding our reach into Europe will move New Electronics onto another level and provide our advertisers with a large number of new business prospects while extending the reach of our existing UK clients. ” We look forward to seeing the success of New Electronic Europe and it's great to watch the brand grow and expand! --- ### A Napier Podcast Interview with Matt Swalley - Omneky > Matt Swalley, Co-Founder and Chief Business Officer at Omneky, sat down with Mike to discuss the possibilities of AI in advertising. - Published: 2023-10-31 - Modified: 2023-11-13 - URL: https://www.napierb2b.com/2023/10/a-napier-podcast-interview-with-matt-swalley-omneky/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, media page podcasts, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques Matt Swalley, Co-Founder and Chief Business Officer at Omneky, an AI-powered ad platform, sat down with Mike to discuss the possibilities of AI in advertising and how businesses can maximise the benefits of AI-generated content in their campaigns. He also shares why testing is integral to campaign success and why human input is essential when working with AI-generated content. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Omneky Omneky is an AI-powered platform that uses state-of-the-art deep learning to create and personalise creative content across customer touchpoints. Machine learning algorithms analyse designs and messaging and these insights are used to generate the content most likely to drive sales. About Matt Swalley: Matt Swalley is Co-Founder and Chief Business Officer of Omneky. Matt brings 13 years of strategic leadership experience and has an undergraduate degree from the Kelley School of Business at Indiana University, and an MBA from Warrington College of Business at the University of Florida. Time Stamps – Matt discusses his career and why he moved from a corporate to a start-up role. – What is Omneky? How does it help its customers? –Matt discusses the importance of testing ads and campaigns. – Matt explains why human involvement is a must in AI-generated content. – Matt shares some use cases of Omneky. – Matt offers her marketing top tip. Quotes “The best part about AI is people's jobs are not... --- ### Hattrick of Awards for Napier This October! > The team at Napier won a multitude of awards this October! Read on to find out more about the teams success. - Published: 2023-10-26 - Modified: 2023-10-30 - URL: https://www.napierb2b.com/2023/10/hattrick-of-awards-for-napier-pr-agency-this-october/ - Categories: News About Napier - Tags: B2B Technology Awards, news about napier It's been a busy but successful month for Napier, and we are delighted to share that we are an award-winning team. We were privileged to be shortlisted as finalists for both the Electronics Industry Awards for 'Most Outstanding PR Agency', and the Instrumentation Excellence Awards for 'PR Agency of the Year'. With winners awarded directly by votes from the industry, we were thrilled to be awarded the trophy for 'Most Outstanding PR Agency' at the Electronics Industry Awards, and also take home a highly commended for 'PR Agency of the Year' at the Instrumentation Excellence Awards. This isn’t our only good news. We were also excited to learn that we have been named winners of ‘Agency of the Year’ for the 2023 Public Relations and Marketing Excellence Award. Commenting on our successful month, Napier's Managing Director Mike said "I'm so proud of the Napier team, and that their fantastic work is being recognized. Congratulations to the team, and thanks also to our clients for making this possible! ". --- ### The Future of AI in Marketing Automation > How is AI going to shape the future of marketing automation campaigns? Mike Maynard and Hannah Wehrly explore the latest news in marketing automation. - Published: 2023-10-25 - Modified: 2023-10-25 - URL: https://www.napierb2b.com/2023/10/the-future-of-ai-in-marketing-automation/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is expected to grow in the coming years and the role automation plays in customer retention and growth. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Ten - The Future of AI in Marketing Automation Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the Market Automation Moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the Marketing Automation Moment podcast. This week we talk about the growth in spending market automation, the new Einstein co pilot from Salesforce, act on AI, predictive lead scoring. And we talk about how marketing automation can be used to keep in touch with customers after they make a purchase. Welcome back to another episode of modern automation moment. Mike, it's great to be back. Mike: It's great to be back with you, Hannah. It's been a little while and I think we've got a lot to catch up on. Hannah: Yes, we have a... --- ### Electronic Specifier Unveils New Magazine for the Procurement Industry > Electronic Specifier to launch new magazine 'Procurement Pro' in February 2024 featuring topics such as Environmental Sustainability. - Published: 2023-10-25 - Modified: 2023-10-26 - URL: https://www.napierb2b.com/2023/10/electronic-specifier-unveils-new-magazine-for-the-procurement-industry/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Electronic Specifier has announced the launch of a new print and digital magazine called Procurement Pro. The first issue of the magazine will be released in February 2024 and distributed quarterly to 41,000 procurement professionals. The new magazine will be a resource for electronic procurement professionals, offering a targeted and insightful exploration of the complex landscape of electronic procurement. Procurement Pro will feature in-depth coverage of topics such as Environmental Sustainability, Supply Chain Management, and Traceability and Automation. It’s great to see the development of a new magazine within the electronics industry, and we look forward to reading the first copy of Procurement Pro in the new year! --- ### How Can B2B Marketers Fill the Trust Gap? > Establishing trust between B2B marketers: Informa Tech 2023 Trust in Marketing report reveals key insights. Read now to see what you can do. - Published: 2023-10-23 - Modified: 2023-10-26 - URL: https://www.napierb2b.com/2023/10/how-can-b2b-marketers-fill-the-trust-gap/ - Categories: Marketing Blog - Tags: content marketing In such a competitive industry, establishing trust between B2B marketers and B2B buying decision-makers is crucial. Informa Tech recently undertook a study which saw 150 B2B tech-buying decision-makers in both the US and the UK take part in a survey which measured trust within marketing. The Informa Tech 2023 Trust in Marketing Index, which measures the state of the relationship between marketers and B2B technology buying decision markers, measured a score of 61 out of 100. Indicating that while there is a level of trust, there is still a significant amount of work which needs to be done to establish a high level between companies and buyers. The Same Old Content The survey uncovered that there is a need for improvements in several different areas; specifically, reinforcing the message that content which remains the same significantly reduces the trust among the target audiences. In fact, 42% of respondents found that content was too general, whilst 71% were often disappointed in the value of B2B gated content. Addressing these outcomes can reduce the chance of negative impacts and improve future trust amongst B2B audiences. Quality not Quantity But what makes B2B content trustworthy? Respondents were asked to select their top three qualities which contribute to the positive impact of content. Content which came from trusted publishers was the top chosen quality (61%), followed by content with a high level of detail (60%) and lastly content which is shared by others (46%). Creating content which aligns with these qualities can significantly enhance... --- ### Napier Certified as Great Place to Work > Following a survey of all Napier employees, Napier has been awarded the globally-recognised Great Place to Work Certified™ status. - Published: 2023-10-19 - Modified: 2023-10-19 - URL: https://www.napierb2b.com/2023/10/napier-certified-as-great-place-to-work/ - Categories: News About Napier - Tags: news about napier It’s official. Napier is a great place to work. Of course, those who work at Napier knew that already. But following an independently administered survey of all Napier employees by Great Place To Work®, the global authority on workplace culture, Napier has been awarded the globally-recognised Great Place to Work Certified™ status. Analysis of Napier’s comprehensive survey results confirmed that Napier employees view their company (and it is truly “their” company as it is employee-owned) as one that provides an exceptional employee experience. The survey is a data-driven model based on feedback from 100 million employees around the world that has established a benchmark of excellence to be measured against. The Napier employee survey results identified multiple attributes such as Napier’s encouragement of open communication, collaboration and teamwork; a strong sense of belonging and inclusion, including involving employees in decision-making processes; and valuing employee input from every level. Napier employees also strongly supported the notion that Napier offers interesting and meaningful work with a particular emphasis on training and development that in turn leads to opportunities for career advancement. Its culture of transparent, empathetic and experienced leaders who inspire and motivate their respective teams was also cited as a key factor of creating an environment where employees are consistently motivated, engaged and empowered to perform at their best. Being a great place to work embodies these characteristics and more by virtue of maintaining an environment where happy employees thrive; and the positive effects of their job satisfaction also accrue to... --- ### Can AI Enhance Online Publications? > Power Systems Design launched an AI chatbot to make it easier to find information on the site. We test if AI beats conventional search. - Published: 2023-10-14 - Modified: 2023-10-14 - URL: https://www.napierb2b.com/2023/10/can-ai-enhance-online-publications/ - Categories: Electronics Media News There has been quite a lot of comment around the challenges to publications from AI, with search engines returning results through AI chatbots that might eliminate the need to visit the publication site and therefore remove any opportunity to monetise the traffic. This is definitely a concern for many titles as the CPM model of online advertising requires as much traffic to the site as possible. However, this isn't a reason to ignore AI, as it has the opportunity to help publishers engage readers on the site. I'm particularly impressed with an early example of this approach from Power Systems Design, a title that has deployed an AI chatbot they call "PowerPal". The GPT-powered chatbot aims to deliver a better experience than simply searching the site, so let's see how well it works. I started by trying to learn something - how a freewheeling diode works. It's a pretty simple question, but searching for this, or "freewheeling diode operation" produced nothing in conventional search. PowerPal, however, was very helpful and told me: A freewheeling diode is a type of semiconductor device that allows current to flow in one direction, while blocking it from flowing the opposite way. It works by providing an alternate path for reverse-biased currents and helps protect other components against voltage spikes caused when inductive loads are switched off suddenly or short circuits occur on power lines connected with them So 1-0 to PowerPal. I then asked how to design a Vienna Rectifier. PowerPal offered four stories... --- ### Success for MachineBuilding.Live's 2023 Exhibition > The first MachineBuilding.Live exhibition was a resounding success, plans to run again in October 2024 - don't miss it. - Published: 2023-10-13 - Modified: 2023-10-26 - URL: https://www.napierb2b.com/2023/10/machinebuilding-live-exhibition-2023-an-outstanding-success-plans-underway-for-2024/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Exhibitors and visitors alike have recognised the exceptional success of the first-ever MachineBuilding. Live exhibition at the National Motorcycle Museum this month. Its launch saw a massive turnout of machine builders, original equipment manufacturers (OEMs), and system integrators; all of whom were eager to enhance their industry knowledge, get different viewpoints on specific issues, and evaluate a range of different products. Workshops were run throughout the event and caused an equal amount of buzz. They focused on addressing real-life engineering challenges and delved into the current most pressing automation and safety concerns. Following the success of the show, organizers The Engineering Network, has announced that the event will be taking place again next year in October 2024. It's great to see new events within the industry being so successful and we look forward to watching MachineBuilding. Live continue to grow. --- ### The Ultimate ABM FAQ > With in-house ABM experts, we're often asked multiple questions about ABM. We've compiled our most FAQ into one blog post. - Published: 2023-10-11 - Modified: 2024-01-11 - URL: https://www.napierb2b.com/2023/10/the-ultimate-abm-faq/ - Categories: Marketing Blog - Tags: ABM, B2B Technology Marketing Strategy Account-based marketing is now a priority tactic for many B2B tech companies. With in-house ABM experts, we're often asked multiple questions about ABM from how it works, to how it's possible to scale, and the more complex questions around how to measure ROI. We've compiled our most frequently asked questions (FAQ) into one blog post. Check them out below! What is Account-Based Marketing (ABM)? Account-based marketing (ABM) is an alternative to traditional wide-casting marketing techniques that focuses on seeking out and homing in on specific targets that are the most likely to respond to – and benefit from - tailored marketing messages that meet their very specific needs and resonate with their corporate preferences. ABM is effective because it assembles and trains the best of the available resources to win over a select group of high-value accounts. This targeted approach ensures that marketing efforts always keep the most promising prospects in focus, engaged and, ultimately, converted into loyal customers. How does ABM differ from traditional marketing approaches? ABM is far more personalised that traditional, broad-based strategies. It is effective because prospects are more likely to respond to an approach that resonates with their perception of their current requirements but may also – through careful advance research – serve as the catalyst for interest in a product or service that may not have initially been on their radar. A highly tailored marketing campaign for each target account can include personalised messages, content and offers that align with the unique characteristics and... --- ### Electronics Industry Hammered by Retirement of John Waddell > All good things have to come to an end, John Waddell has decided to retire from advertising sales after 45 years in the industry. - Published: 2023-10-03 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2023/10/electronics-industry-hammered-by-retirement-of-john-waddell/ - Categories: Electronics Media News All good things have to come to an end, and sadly John Waddell has decided to retire from advertising sales after 45 years in the industry. After starting his career at Morgan Grampian (at the time the best training ground in the industry) John worked for EPN and EDN Europe before forming his own company, Purland Communications that successfully represented different titles over 28 years. For the last 13 years, John has worked for SupplyFrame. I'm sure a lot of people in the industry will miss John's wit and humour, particularly when talking about West Ham United. No doubt John has decided that now is the time to retire as he feels this will be West Ham's season - at the time of writing they are at the dizzy heights of number seven in the Premiership. Footnote - West Ham United are known as "The Hammers", hence the title for this post, something many readers might not know. Fun fact - this nickname didn't come from being called West Ham, but rather from the club's previous incarnation as Thames Ironworks F. C. a club linked to the shipbuilders of that name. Two shipbuilders' riveting hammers were included in the original club badge and this lead to the nickname "The Hammers". Those hammers are still part of the current West Ham United crest. --- ### Why Technical Copywriting Agencies are Different > For a B2B campaign, you’ll need a technical copywriting agency - but what particular skills does an agency need? - Published: 2023-09-28 - Modified: 2025-03-19 - URL: https://www.napierb2b.com/2023/09/why-technical-copywriting-agencies-are-different/ - Categories: Marketing Blog - Tags: B2B copywriting, Marketing Strategy and Planning When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about what you offer and how working with you can benefit them. From extensive whitepapers to short video scripts and even captions, each needs to be carefully written to convey just the right message. For a B2B campaign, you’ll need a technical copywriting agency - but what particular skills does an agency need? As a company, they’ll need to understand your business, your technology, your markets and your customers. Only in this way can they hope to produce content that will grip your audience. The writers employed by the technical copywriting agency should ideally have a good depth of technical knowledge about the industries you serve and the technologies you offer. In addition, they may have industrial experience themselves and will be accustomed to speaking to engineers and developers, encouraging them to give the answers that potential customers want to know. TECHNICAL COPY WRITING SERVICES When developing written content, too many people make the mistake of focusing on the features of the product or its innovative technology. These are useful things to know and should come across in many of the written pieces produced, but what does this mean for actual potential users? An experienced content writer will seek to get behind these headline features, to discover the benefits and what they can bring to users – will it save them energy, cut maintenance... --- ### A Napier Podcast Interview with Jodi Cerretani - RollWorks > Jodi Cerretani, VP of Marketing at RollWorks, discusses how marketers can use ABM to maximise their marketing efforts and how RollWorks can support them. - Published: 2023-09-26 - Modified: 2023-09-26 - URL: https://www.napierb2b.com/2023/09/a-napier-podcast-interview-with-jodi-cerretani-rollworks/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to maximise their marketing efforts and how RollWorks can support this process. Jodi shares why it is more important than ever to focus on intent and how this can set you up for success. She also offers the best advice she has been given and provides her own advice for new marketers starting their careers. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About RollWorks RollWorks is an account-based marketing platform for B2B marketing and sales. Through proprietary data and machine learning, RollWorks helps teams identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness. Time Stamps – Jodi shared a little about her career journey and what lead her to RollWorks. – What is Rollworks? How does it help its customers – Jodi shares her insights. –Mike and Jodi discuss integrations and target audiences in ABM marketing – What marketing strategies and tactics does RollWorks use itself? – Jodi talks about measurement and pricing transparency – Jodi offers her marketing advice and industry insights Quotes “I think you have to be comfortable with a certain amount of ambiguity and instinct. Yes, this matters. Yes, this is going to drive action. Yes, this is worth my time. And it, it pushes the... --- ### New Event Food Manufacturing Live Announced for 2024 > The Engineering Network (TEN), has announced the launch of a new event, Food Manufacturing Live, which will take place on 1st May 2024. - Published: 2023-09-26 - Modified: 2023-09-27 - URL: https://www.napierb2b.com/2023/09/new-event-food-manufacturing-live-announced-for-2024/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Engineering Network (TEN), has announced the launch of a new event, Food Manufacturing Live, which will take place on 1st May 2024. Hosted at the National Motorcycle Museum at the NEC in Birmingham, the event will focus solely on the engineering aspect of food manufacture, covering all aspects from design engineering to installation, commissioning, and maintenance and repair. TEN’s Manging Director Luke Webster said: “Food Manufacturing Live is unique by being 100% focused on the engineering aspect of food manufacture. From a visitor’s viewpoint, every single participant is an expert in their chosen area of technology in engineering for the manufacture of food and drink. From an exhibitor’s viewpoint, our format tears up the rulebook by recognising the obvious: exhibitors want to invest less, have a level playing field to sell from and be able to take part with the minimum of time, resources and materials”. All visitors arriving before 11am will receive a complimentary breakfast and drink, and early birds will also receive a free pass to the National Motorcycle Museum. It’s always exciting when a new event is launched, and the events focus on engineering for food manufacturing is a unique approach to take. We look forward to learning more about Food Manufacturing Live as additional details are released. For more information on the attend, and how you can register, please click here. --- ### BrightSparks Returns for its 6th Year > Join the future of electronics! BrightSparks programme is back and looking for Top 30 Under 30 engineers, entrepreneurs and innovators. - Published: 2023-09-25 - Modified: 2023-10-03 - URL: https://www.napierb2b.com/2023/09/brightsparks-returns-for-its-6th-year/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech Electronics Weekly’s highly anticipated BrightSparks programme is returning for its 6th year, as it seeks to find and highlight the brightest young engineers, entrepreneurs and innovators under 30 in the electronics industry. Nominations are currently open to engineers 18-30 years of age, and who are studying or working in the UK. Entries are free, and the BrightSparks programme is looking for engineers who are already making a difference in the UK in the first years of their careers, or those who are still studying in the UK but show promise in becoming future innovators and leaders in electronics. This year, the BrightSparks award ceremony will take place alongside the Elektra Awards, which will invite the 30 BrightSpark winners to mingle with the best amongst the electronics industry, providing a fantastic opportunity to network with industry leaders. At Napier, we are firm supporters of celebrating success at any stage of a person’s career, and we look forward to celebrating with the BrightSparks winners at the Elektra Awards in November. --- ### Electronic Specifier Introduces Women in Tech Event > Join Electronic Specifier at their new exclusive event which celebrates women in Technology and Engineering this November! - Published: 2023-09-25 - Modified: 2023-09-27 - URL: https://www.napierb2b.com/2023/09/electronic-specifier-introduces-women-in-tech-event/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Electronic Specifier has announced a new tech event for Women in Technology and Engineering, which will take place at the Curve Club in London on November 2nd 2023. Inviting a select group of senior women in STEM, the event will feature a keynote from the winner of the IET Young Women Engineer of the Year, Ama Frimpong. This will be followed by a panel featuring a selection of accomplished women in technology and engineering. The event will provide an opportunity for networking, with participants exchanging ideas, and experiences, with discussions on the growing importance women have in shaping the future of technology and engineering. Paige West, Managing Editor at Electronic Specifier, said: "Our Women in Technology event aims to shed light on the incredible strides made by women and highlighting their invaluable contributions across various sectors within technology. Through this event, we aim to create a supportive community that encourages dialogue, knowledge-sharing, and mentorship. ” It’s great to see so many outstanding women being celebrated within the technology and engineering sectors, and we look forward to seeing how the event will push forward the conversation around the crucial role women play in shaping the future of the industry. --- ### A Napier Webinar: The Top 10 Marketing AI Tools > In 'The Top 10 Marketing AI Tools', we explore the AI tools marketers have available, and how they can support areas of marketing. - Published: 2023-09-22 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2023/09/a-napier-webinar-the-top-10-marketing-ai-tools/ - Categories: Marketing Blog - Tags: AI and Marketing Tools Webinars, artificial intelligence in B2B marketing, Napier Webinar Although AI can be over-hyped, today, you can get real benefits from the technology. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results. In our on-demand webinar 'The Top 10 Marketing AI Tools', we explore the AI tools marketers have available to them, and how different tools can support different areas of marketing. We cover: What AI can do The risks of using AI The top 10 marketing AI tools How tools can support different areas of your marketing The future of AI tools Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘The Top 10 Marketing AI Tools’ Transcript Speakers: Mike Maynard Hi, and welcome to the latest Napier webinar, I hope you're looking forward to finding out a little bit more about some of the AI tools that we use. And that we've seen our clients use successfully, it'd be great if someone could just pop a note into chat just to let me know that everything is working, okay. And that you can hear me. So someone could do that, that would be brilliant. I'm actually presenting this from home today. And we'll crack on and we'll start talking about some AI, and some of the tools that that we've used. Okay, so first, let's look at the agenda, what we're going... --- ### The Chris Voss Show Podcast - The Napier 4-Step Process > Mike Maynard, Managing Director at Napier, took art in a podcast interview to discuss the Napier 4-step process. - Published: 2023-09-20 - Modified: 2023-10-04 - URL: https://www.napierb2b.com/2023/09/the-chris-voss-show-podcast-the-napier-4-step-process/ - Categories: Marketing Blog - Tags: Third Party Podcasts Chris Voss host of The Chris Voss Show Podcast recently sat down with Mike Maynard, Managing Director at Napier, to discuss the Napier 4-step process. Listen to the interview here: https://thechrisvossshow. com/the-chris-voss-show-podcast-mike-maynard-managing-director-of-napier-the-awareness-to-opportunity-agency-delivering-results-for-b2b-technology-clients/ --- ### Social Media Examiner - Agency Growth Through Strategic Acquisitions > Mike Maynard, Managing Director at Napier, recently sat down with Social Media Examiner for a conversation about strategic acquisitions. - Published: 2023-09-20 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2023/09/social-media-examiner-agency-growth-through-strategic-acquisitions/ - Categories: Marketing Blog - Tags: Third Party Podcasts Mike Maynard, Managing Director at Napier, recently sat down with Social Media Examiner for a conversation about how strategic acquisitions can help agencies grow. Find out how to scale your marketing agency. Listen to the interview here: https://www. youtube. com/watch? v=hYRlgo7zFIE --- ### Exhibitors Announced for Electronics Live > Live Instrumentation at Electronics Live: See innovators from some of the leading innovators in electronics. Register now for free entry! - Published: 2023-09-18 - Modified: 2023-09-27 - URL: https://www.napierb2b.com/2023/09/exhibitors-announced-for-electronics-live/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Following our announcement in March of the launch of a new event Electronics Live, Datateam Business Media has announced that some of the biggest names in electronics will be showcasing their latest technology as part of the tabletop exhibition. Taking place on 17th January 2024 from 10am to 4pm at the NCC in Birmingham, the event will provide visitors with the opportunity to stay up-to-date with the latest developments in the market, and network with market leaders and innovators. Current exhibitors include companies such as Force Technologies, Midas, Lincoln, SE Semi, Tr Fastening, and Vision Engineering. With a free entry badge, those attending Electronics Live will also gain entry to the National Motorcycle Museum. Following the event, Datateam has launched the Electronics Live afterparty, to celebrate the 40th birthday of Components in Electronics magazine. With a three-course dinner and live music, the afterparty is open for all electronics professionals. We look forward to hearing what we are sure will be fantastic feedback from the event. --- ### Student Circuit Goes on the Road for UK Freshers’ Fairs > Student Circuit are visiting Freshers fairs across the UK. Meet the team and uncover the limitless opportunities for young engineers! - Published: 2023-09-14 - Modified: 2023-09-27 - URL: https://www.napierb2b.com/2023/09/student-circuit-goes-on-the-road-for-uk-freshers-fairs/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Student Circuit has gone back on the road, travelling around the UK to visit aspiring engineers at their freshers’ fairs across September and October. The University of Manchester and Sheffield are first up, with the University of Liverpool, Southampton and Imperial College London also on the tour list. Students can expect to see the Student Circuit team promoting their free e-learning platform as well as sharing the latest news from the industry, and the potential opportunities students have for the future. Student Circuit aims to get more young people involved in STEM and offers students a platform to write about topics which reflects their own interests. Those visiting Student Circuit at their freshers’ fairs can expect to uncover the Student Circuit brand ambassador programme, a community of young engineers contributing to Student Circuit’s articles and DIY guides. Alongside meeting the team, students will have the chance to partake in spin the wheel, to win an array of prizes, including a pair of Bose Headphones. It’s always great to see a publication raising awareness of the industry amongst students, and sharing the fantastic reasons of why they should be considering a career in engineering. We hope the Student Circuit team has a great time, and we look forward to hearing the impact they will undoubtedly make on these students. For more information on the Student Circuit tour, click here. --- ### A Napier Podcast Interview with Mario Blandini - iXsystems > Mario Blandini, VP of Marketing at iXsystems, discusses how he came to work in the data storage industry. - Published: 2023-09-12 - Modified: 2023-09-12 - URL: https://www.napierb2b.com/2023/09/a-napier-podcast-interview-with-mario-blandini-ixsystems/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software storage company, sat down with Mike to discuss his career, how he came to work in the data storage industry and his top marketing tips. Mario discusses how open-source companies work and the benefits this can result in for both the customers and the business. He shares the campaigns he is most proud of and some advice on how companies can attract young marketing talent. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About iXsystems iX is an Open Source pioneer and the company behind TrueNAS®, the world’s most deployed storage software. Relied upon by millions in over 200 countries, TrueNAS is an award-winning universal data platform used by a majority of Fortune 500 companies. Time Stamps – Mario explains how he ended up as VP of Marketing at iXsystems. – The right time to move from propriety storage to open source. – What is open source? – How do you promote something that will drive no immediate revenue? – Mario shares the campaign eh is most proud of. – What is the best piece of marketing advice you’ve been given? – Ways to get in touch and find out more. Follow Mario: Mario Blandini on LinkedIn: https://www. linkedin. com/in/mblandini/ iXsystems website: https://www. ixsystems. com/ iXsystems on Linkedin: https://www. linkedin. com/company/ixsystems/... --- ### Napier's Managing Director Shortlisted for 2023 Top 100 Marketing Influencers > Join us in celebrating Mike Maynard from Napier who has been shortlisted for the Top 100 Marketing Influencers Index of 2023! - Published: 2023-09-11 - Modified: 2023-09-27 - URL: https://www.napierb2b.com/2023/09/napiers-managing-director-shortlisted-for-2023-top-100-marketing-influencers/ - Categories: Marketing Blog - Tags: B2B Technology Awards, news about napier We are delighted to share that Napier’s very own Managing Director, Mike Maynard, has been shortlisted in Technology for Marketing’s Top 100 Marketing Influencers Index 2023. Those on the shortlist are invited to a live ceremony at Technology for Marketing on September 27th. The event will reveal their exact spot on the list, and you can register for tickets here. Commenting on the announcement, via LinkedIn, Mike said: "Thanks so much to the team at TFM for naming me in the top 100 shortlist. It's such an honour. " Congratulations to everyone shortlisted for the award, this is such a wonderful achievement! For more information on the event, click here. --- ### A Napier Podcast Interview with Jim Kraus - Buyer Persona Institute > In this podcast episode, Jim Kraus, President of Buyer Persona Institute, shares why building personas is so important. - Published: 2023-08-29 - Modified: 2023-09-08 - URL: https://www.napierb2b.com/2023/08/a-napier-podcast-interview-with-jim-kraus-buyer-persona-institute/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the needs of customers. Jim Kraus, President of the Buyer Persona Institute, shares why building personas based on buying decisions and understanding the needs of prospective buyers is so important. He discusses some of the things to consider when building personas and some tips on how to get started. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About Buyer Persona Institute Buyer Persona Institute offers B2B companies’ insight into what their prospective customers need to know and experience before they buy products or services. The institute delivers buying decision insights and persona activation workshops to more than 100 customers across the globe. About Jim With over three decades of experience managing market research teams, Jim has become a highly sought-after expert on the intersection of marketing, sales, and product strategy. As the President of Buyer Persona, Jim is passionate about understanding buyer behaviours and implementing marketing efforts that understand the "voice of the buyer. " Time Stamps – Jim provides an overview of Buyer Persona and how he got involved. – How do you build a buyer persona? – Jim offers his advice. – How should you leverage buyer personas? – Mistakes to avoid when developing buyer personas. – What is the best piece of marketing advice... --- ### Future Horizons Shares Report into State of Semiconductor Market > We received an opportunity from Future Horizons to share an extract from its report on the state of the Semiconductor market: - Published: 2023-08-25 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/2023/08/future-horizions-shares-insights-into-semiconductor/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers As B2B technology marketers, it's important that we stay up-to-date with the trends and outlook of technology markets. It's always great to be able to share positive news, and so we were delighted to receive the opportunity from Future Horizons, to share an extract from its report on the state of the Semiconductor market: Executive Overview August’s WSTS Blue Book showed Q2-2023 sales rebounding strongly, up 4. 2 percent vs. Q1, heralding the end of the downturn and welcome news for the beleaguered chip industry. The really good news, however, was that the downturn bottomed one quarter earlier than previously anticipated. This pull-forward only added a modest US$11 billion to Q2’s US$ 244 billion sales but this was enough to swing Q2’s growth from minus 5. 0 percent to plus 4. 2 percent. A small change in the numbers at the start of the year makes a huge difference to the quarterly growth rates and hence the final year-on-year number. Market Detail The market turnaround was driven by a dramatic change in the Asia/Pac region, with 5. 4 percent month-on-month growth, followed by the US (plus 3. 5 percent), Japan (plus 2. 1 percent) and Europe (plus 1. 8 percent). On an annualised basis, Q2-2023 was down 17. 3 percent vs. Q2-2023, with Asia/Pac down 22. 6 percent, the US down 17. 9 percent, Japan down 3. 5 percent with Europe, the only region showing year-on-year growth, at plus 7. 6 percent. The near-term market outlook is starting to look... --- ### IoT Insider Launches New Podcast > Electronic Specifier’s sister title, IoT Insider, is launching a new podcast – IoT Unplugged, focused on the IoT industry. - Published: 2023-08-23 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/2023/08/iot-insider-launches-new-podcast/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Electronic Specifier’s sister title, IoT Insider, is launching a new podcast – IoT Unplugged. Presented by Kristian McCann, the Editor of IoT Insider, the podcast promises to showcase an array of industry experts in each episode, and will keep its listeners informed about the current and future challenges and developments in the realm of IoT. Listeners can expect technical deep dives, in-depth discussions, use cases across industries and engaging narratives from the podcast. The first episode is scheduled to air on 30th August- where Kristian McCann talks to Onno Bloemers, COO of integrated personal safety platform InConnect on IoT as a way to reduce risks vs. IoT as a source of new. The podcasts will air on the IoT Insider website, Spotify, and Apple. It’s great to see IoT Insider follow in Electronic Specifier’s footsteps, undertaking a new format to provide the latest updates and interesting insights from the IoT industry. We look forward to listening to the first episode at the end of the month. --- ### Wireless Congress Celebrates Its 20th Birthday > Wireless Congress: Systems & Applications, which opened its doors for the first time two decades ago in 2004, has reached its 20th edition. - Published: 2023-08-18 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/2023/08/wireless-congress-celebrates-its-20th-birthday/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech It's hard to believe that the Wireless Congress: Systems & Applications, which opened its doors for the first time two decades ago in 2004, has reached its 20th edition. As we take a step back in time to those early years, it becomes apparent just how far the wireless world has come since then. The growth and evolution of wireless technology have been nothing short of remarkable, and this year's Wireless Congress promises to be a celebration of these advancements. Back in 2004, wireless technology was still finding its footing, with many applications still emerging. Short Range Wireless Networks like Bluetooth, IEEE802. 15. 4, and ZigBee were on the horizon, while 3G networks like UMTS had just started their roll-outs. The introduction of the IEEE802. 11g standard marked a significant moment in the evolution of Wireless LAN, offering data rates of 54 Mbit/s. Meanwhile, the importance of Wi-Fi security was becoming increasingly evident as technology opened up new possibilities and challenges. Fast forward to today, and the 20th Wireless Congress is a testament to the progress we've witnessed in the wireless landscape. Taking place on November 7th and 8th in Munich, the event is a hub for sharing knowledge about the latest wireless technologies and applications; and a chance to gather insights from experts who are shaping the future of wireless. The 20th Wireless Congress program also promises two days of discussions, presentations, and workshops that delve into the forefront of wireless technology. Expanding the scope of the event, this... --- ### IP&E Awards 2023 Latest Updates > Industrial Plant & Equipment launches the IP&E awards. The first judges have been announced following the backing of two UK trade associations. - Published: 2023-08-15 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/2023/08/ipe-awards-2023-latest-updates/ - Categories: Electronics Media News - Tags: B2B Technology Awards Industrial Plant & Equipment has launched the IP&E awards. Industrial Plant & Equipment is part of Western Business Media’s portfolio of publications, together with sister titles Controls, Drives & Automation, Fire & Security Matters, Logistics Matters, Cleaning Matters, and Health & Safety Matters. "Following our 30th anniversary last year, the launch of the Industrial Plant & Equipment Awards marks another milestone for IP&E," said Edward Lowton, editor of Industrial Plant & Equipment. "Working with our partners, the awards will offer different visions of industrial excellence linked to each of the categories, spotlighting the incredible brands, companies of all sizes and hard-working individuals that make up the sector. "The IP&E Awards honour all the elements that make the UK industry exceptional," said Mark Sennett, CEO of Western Business Media. "They acknowledge everyone from the engineers, executives, and businesses who are leading the way, to the latest ground-breaking products, solutions, and services. And let's not forget how the sector is tackling important challenges like addressing sustainability and the shortage of STEM skills, which will be a big focus in the years to come. The first judges have been announced following the backing of two UK trade associations, who will each contribute to the judging panel for the event. Manufacturing Technologies Association (MTA) Head of Operations James Fudge and GAMBICA Sector Head - Industrial Automation Nikesh Mistry will form part of the panel of judges. The deadline for entries is 18 August 2023 and the winners will be revealed at a free-to-attend online... --- ### The Importance of Brand Positioning > In a fiercely competitive, fast-paced B2B landscape, establishing and maintaining a memorable brand identity is crucial. - Published: 2023-08-15 - Modified: 2023-08-15 - URL: https://www.napierb2b.com/2023/08/the-importance-of-brand-positioning/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Branding Strategies for B2B Tech Marketers In a fiercely competitive, fast-paced B2B landscape, establishing and maintaining a memorable brand identity is crucial. Brand positioning is a strategic tool that helps businesses burn a distinct impression on the minds of customers. (Why do you think it’s called “brand”? ) It is a marriage of art and science that should clearly define how a brand and, therefore, a business or product is perceived in the marketplace. As Einstein said, “Art and science are branches of the same tree”. Brand positioning is far more involved than simply showcasing products or services. You must establish and effectively communicate a compelling value proposition that resonates with your audience, with the aim being to build meaningful and long-lasting relationships with new and existing customers. In a crowded marketplace where consumers are inundated with countless options, a well-defined brand cuts through the clutter, enabling businesses to differentiate and be easily recognised. A brand should be a beacon for all marketing efforts, consistent and unwavering across all of today’s marketing platforms and channels. Moreover, a strong brand position implies credibility. Instilling confidence in consumers and making them more likely to choose one brand over another. This competitive advantage can lead to increased market share, customer retention, and ultimately, higher profitability. Brand positioning is not a one-time endeavour but an ongoing process that requires continuous monitoring and adaptation to keep up with evolving market trends and consumer preferences. By staying attuned to the changing landscape, brands remain relevant and maintain their competitive edge. In short,... --- ### Can AI Really Support Content Generation? > In this podcast episode, Napier's Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. - Published: 2023-08-15 - Modified: 2023-08-15 - URL: https://www.napierb2b.com/2023/08/can-ai-really-support-content-generation/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation Moment Podcast Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow their subscriber database. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on Podbean Time Stamps – Will AI make our lives easier? – Can we use AI and generative AI to optimise campaigns? – Email signatures – how can marketers maximise their impact. – The challenges of growing subscriber databases whilst complying with GDPR. – How to write a good subject line. Quotes “Do you just want to be average in your marketing automation? Or do you want to create something that is above average? People who are above average will do better than AI. ” Mike Maynard, Managing Director at Napier. “AI can be a great start but if you think it’s going to replace you, unfortunately the good news is you’re job safe, the bad news is you’ve still got to do some work. ” Mike Maynard, Managing Director at Napier. Follow Hannah: Mike Maynard on LinkedIn: https://www. linkedin. com/in/hannah-kelly-b0706a107/ Napier website: https://www. napierb2b. com/ Napier LinkedIn: https://www. linkedin. com/company/napier-partnership-limited/ Follow Mike: Mike Maynard on LinkedIn: https://www. linkedin. com/in/mikemaynard/... --- ### Crossover Episode - Can AI Really Support Content Generation? > In this crossover episode, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. - Published: 2023-08-15 - Modified: 2023-08-15 - URL: https://www.napierb2b.com/2023/08/crossover-podcast-episode-can-ai-really-support-content-generation/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, Marketing Automation for B2B Technology, media page podcasts Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow their subscriber database. Check out this crossover episode with Napier’s sister podcast, The Marketing Automation Moment, sharing the latest news, views and tips from the world of marketing automation. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Time Stamps – Will AI make our lives easier? – Can we use AI and generative AI to optimise campaigns? – Email signatures – how can marketers maximise their impact. – The challenges of growing subscriber databases whilst complying with GDPR. – How to write a good subject line. Quotes “Do you just want to be average in your marketing automation? Or do you want to create something that is above average? People who are above average will do better than AI. ” Mike Maynard, Managing Director at Napier. “AI can be a great start but if you think it’s going to replace you, unfortunately the good news is you’re job safe, the bad news is you’ve still got to do some work. ” Mike Maynard, Managing Director at Napier. Follow Hannah: Mike Maynard... --- ### Eve Holland- The View of a Student Joining Napier for Work Experience > Napier recently hosted Eve Holland a student from Havant College, who joined us for a week to experience the world of B2B PR and marketing. - Published: 2023-08-02 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/2023/08/eve-holland-the-view-of-a-student-joining-napier-for-work-experience/ - Categories: News About Napier - Tags: news about napier Napier recently hosted Eve Holland a student from Havant College, who joined us for a week to experience the world of B2B PR and marketing. Find out how she got on during her week of work experience placement and the key things she took away. As encouraged by my college, I ventured into the business world and secured myself a summer work experience placement at Napier. I had no idea what to expect but was pleasantly surprised when I received an email the week before outlining my entire itinerary for the week. Sufficiently organised and supported by the Head of Business Development and Marketing, Hannah, my time here has been both informative and enjoyable. I have received constant support and contact with everyone working at Napier, whether that is online via teams or in the office. They have kept me busy by providing tasks to write in various formats, attending teams calls with team members, sitting in on weekly training sessions and interacting with other members of the team. What have I got up to? During my week here I have completed a variety of tasks such as researching Napier’s competitors, writing case studies and press releases with the support of the team. I have also practised creating content, such as writing an article on B2B formatting, designing landing pages on SharpSpring and writing social media posts. I also had the opportunity to join Mike and Hannah on a trip up to London for a business meeting and a Turtl... --- ### A Napier Podcast Interview with Bugra Gunduz - HockeyStack > Buğra Gündüz, CEO of HockeyStack, breaks down how marketers can leverage their platforms to understand marketing data. - Published: 2023-07-31 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/2023/07/a-napier-podcast-interview-with-bugra-gunduz-hockeystack/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing activities drive revenue. Buğra Gündüz, CEO of HockeyStack, an analytics and attribution platform for B2B businesses, breaks down how marketers can leverage their platforms to understand marketing data and the benefits of using specialist platforms. He also shares his experience in growing his start-up business and the marketing activities helping to drive early-stage growth. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About HockeyStack HockeyStack is a San Francisco-based analytics and attribution tool for B2B companies. Connecting ads, websites, and CRM platforms, HockeyStack collects data in one place, and turns that data into visual customer journeys you can analyse. About Buğra Buğra Gündüz is a CEO and co-founder of HockeyStack. Time Stamps – Overview of HockeyStack, its uses and how it was founded. – Buğra discusses how marketers can understand what marketing activities drive people to become customers. – Who is HockeyStack aimed at? – How does HockeyStack approach marketing itself? – What is the best piece of marketing advice you’ve been given? – Ways to get in touch and find out more. Quotes “Large enterprises don't understand how their marketing funnel works, which sources work, and which sources don't. Are they getting value out of what they're spending on a channel? ” - Buğra Gündüz, CEO at HockeyStack “I hear... --- ### Electronics Today Re-Brand > This August, the UK publication Electronics Today will debut under the new name, Electronics For Engineers. - Published: 2023-07-14 - Modified: 2023-07-20 - URL: https://www.napierb2b.com/2023/07/electronics-today-re-brand/ - Categories: Electronics Media News - Tags: UK and British Technology Publications This August, the UK publication Electronics Today will debut under the new name, Electronics For Engineers. Created for Electronics Engineers, the publication will feature the same content but with a fresh new style; keeping busy engineers up to date with product releases, trends, and news, with the goal to be a one-stop shop for all things electronics. Rebranding is essential to the development and growth of any business. Publications can differentiate themselves from their rivals, create a compelling brand story, and even connect with new customers with a successful rebrand. We look forward to seeing how Electronics for Engineers continues to grow, and how the new look is perceived by the Electronics Today readership. --- ### Elektra Awards 2023 Deadline Extended > The deadline for the Elektra Awards 2023 has been extended, giving participants until midnight on Thursday, July 27, to submit their entries. - Published: 2023-07-12 - Modified: 2023-07-20 - URL: https://www.napierb2b.com/2023/07/elektra-awards-2023-deadline-extended/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The deadline for the Elektra Awards 2023 has been extended, giving participants until midnight on Thursday, July 27, to submit their entries. Following the 20th-anniversary special edition last year, the awards will be taking place in London at Grosvenor House Hotel on Wednesday 29th November. Each year, the Elektra Awards attracts hundreds of attendees from more than 150 companies representing every sector of the global electronics industry. With over 15 categories to enter to showcase innovation across all areas of electronics, all entries must relate to the past year from 1st June 2022 to 31st May 2023. This deadline extension is not surprising, as the Elektra Awards is known for extending its entry deadline every year. But we hope it provides companies with the extension they need to get their entries submitted on time. --- ### A Napier Podcast Interview with Sharekh Shaikh - CleverX > Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide teams with control of the quality of their research. - Published: 2023-07-10 - Modified: 2023-07-11 - URL: https://www.napierb2b.com/2023/07/a-napier-podcast-interview-with-sharekh-shaikh-cleverx/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide market research teams with complete control of the quality and reliability of their research with access to top-level business professionals. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com About CleverX CleverX is an audience discovery platform for market and product research teams, connecting researchers with >20K senior professionals ranging from the world’s leading companies like Apple, McKinsey, NASA to founders of exciting startups. About Sharekh Sharekh Shaikh is a 2X founder in the human capital and the future of work space. He has successfully created businesses that have generated $ multi-million in sales. He has also raised >$1M on his new startup CleverX. Time Stamps – Overview of CleverX and its uses. – Quantitative vs qualitive research – Sharekh discusses the two major methods of research – How is AI impacting the product? – The opportunities and pitfalls of AI in the research space – Would you recommend market research as a career to a young person? – What is the best piece of marketing advice you’ve been given? – Ways to get in touch and find out more. Quotes “Traditional ways of doing online surveys in the B2B space are very broken, it is almost 40% fraud data.... --- ### Weka Fachmedien Announces Latest Publication Changes > WEKA Fachmedien has announced it will merge its publications Design&Elektronik & medical design under the Elektronik brand. - Published: 2023-07-07 - Modified: 2023-07-20 - URL: https://www.napierb2b.com/2023/07/weka-fachmedien-announces-latest-publication-changes/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications WEKA Fachmedien has announced a shift within its portfolio by merging its publications Design&Elektronik and medical design under the Elektronik brand, allowing WEKA to focus on the core brands Markt&Technik, Elektronik and the online platform elektroniknet. de. With effect from August, the print and digital versions of the formerly separate B2B media brands Design&Elektronik and medical design will be grouped under the media brands Elektronik and elektroniknet. de. Future issues of Elektronik will carry the contents of Medical Design under the brand "Elektronik medical" and will be available digitally at elektroniknet. de. The scheduled content from the preceding Design&Elektronik issue 4/23 will be included in the regular Elektronik issue 24/2023. This is a surprising shift from WEKA, as both Design&Elektronik and medical design have been long-lasting and popular magazines. But WEKA's move to merge the magazines has been informed by the decision to focus on the key brands, assets and expertise, to ensure they are being leveraged even more effectively and that readers are being provided high-quality, targeted content. --- ### Napier Passes 2023 PRCA CMS Accreditation > Napier have successfully passed the 2023 PR Consultants Association (PRCA) Communications Management Standard (CMS) audit. - Published: 2023-07-06 - Modified: 2023-07-20 - URL: https://www.napierb2b.com/2023/07/napier-passes-2023-prca-cms-accreditation/ - Categories: News About Napier - Tags: PR and Media Relations for B2B Tech It gives us great pleasure to announce that we have successfully passed the PR Consultants Association (PRCA) Communications Management Standard (CMS) audit for 2023. Napier has held the PRCA CMS for 13 years and our commitment to best practice was clear in the evidence we provided, which on this occasion looked at business development, people and campaign management. The process included reviews of metrics including tactics, budgets and a review of return on investment on a quarterly basis. This year's accreditation is further evidence of the professionalism and foresight of Napier's management, personnel, and support teams globally. Napier obtained the CMS Gold logo in 2021 to celebrate holding the PRCA CMS accreditation for 10 consecutive years, and we are proud to pass for our 14th year, with special thanks to all of our clients who made it all possible. Thank you and congratulations to the entire Napier team! --- ### A Napier Podcast Interview with Bonnie Crater - Full Circle Insights > Bonnie Crater, CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact opportunities. - Published: 2023-07-03 - Modified: 2023-07-03 - URL: https://www.napierb2b.com/2023/07/a-napier-podcast-interview-with-bonnie-crater-full-circle-insights/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and what to consider when selecting an attribution model. She also shares the best piece of advice that she has received as a marketer and the insights she would give to someone starting their career. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Bonnie Crater - Full Circle Insights Speakers: Mike Maynard, Bonnie Crater Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today, I'm joined by Bonnie Crater, Bonnie is the president and CEO of full circle insights. Welcome to the podcast, Bonnie. Bonnie: Thank you so much, Mike. It's great to be here. Mike: Great to have you on. I mean, the first thing we always like to understand is how our guests got to the position they're currently in. So can you talk to me a little bit about your career journey, and why you feel full circles the place you want to be now? Bonnie: Yeah, so I live in California. So I grew up in Silicon Valley. And I always wanted to go into marketing. I found my way at some bigger companies in... --- ### Mick Elliott Receives Roy Atterbury Award > Congratulations to Mick Elliott, who was presented the Roy Atterbury Award by Adam Fletcher 3rd Chairman of ECSN afdec. - Published: 2023-06-28 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/mick-elliott-receives-roy-atterbury-award/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Mick Elliott, who was presented the Roy Atterbury Award by Adam Fletcher 3rd Chairman of ECSN afdec. The Roy Atterbury Award is presented on an ad-hoc basis to an individual for outstanding achievement. Originally a public relationships expert in regular contact with all the electronics trade editors and journalists, Roy eventually became the Editor of what is now the Components in Electronics Magazine. Noticing that the rapidly growing electronics industry needed some coordination, Roy collaborated with UK Electronics Components industry leaders and looked to establish an industry association to represent franchised distributors and the electronics components manufacturers they served. Alongside his Editor job, Roy also served as the first Chairman at ECSN afdec where he served for almost 20 years. Karen Mascarenhas was on-hand to present Mick his inaugural award, and he also received a gift from the ECSN association. On receiving the award, Mick Elliott commented, “Thanks very much to Adam and to all the ECSN afdec alumni ... It really is a privilege and an honour to receive this inaugural award and especially as it recognises Roy Atterbury’s contribution to ECSN afdec. ” Congratulations to Mick on receiving this inaugural award! --- ### IOT Insider Introduces IoT Insights > IoT Insider’s will reach individuals and organisations involved in the industry and hear from them on some of the pressing issues. - Published: 2023-06-28 - Modified: 2023-06-28 - URL: https://www.napierb2b.com/2023/06/iot-insider-introduces-iot-insights/ - Categories: Electronics Media News - Tags: UK and British Technology Publications IoT Insider, a sister publication from the flagship, Electronic Specifier, has introduced IoT Insights, a new area on the website, which will provide an opportunity for people in the industry to contribute editorially to the website. Aimed at technological visionaries, IoT Insider provides updates and insights across seven different industries including communications, healthcare, industrial, security, smart world, AI, and transport. This move to expand the site comes from IoT's Insider Editor Kristian McCan who wants to continue the title’s coverage of IoT news, developments, and product releases whilst also shining a light on how IoT is beginning to see growing use and interest in a broad range of spheres. It is interesting that IoT Insider is creating a section that seems to be dedicated to content from people in the industry. Contributed articles are invaluable for journalists and media publications. They bring fresh insights, specialized knowledge, diverse perspectives, and help meet the demand for content. By leveraging the expertise of external contributors, journalists can enhance the quality and variety of their publications, providing readers with valuable and engaging articles. This move is also particularly intriguing as it takes it to the next level with a section on the website for people contributing content, with a focus on the users rather than the suppliers. For more information on the IoT Insights area, please click here. --- ### How to Launch a New Online Publication > Steve Carr, Creator of Talking IoT, shares insights, and advice for anyone considering to launch a new online publication. - Published: 2023-06-27 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/how-to-launch-a-new-online-publication/ - Categories: Marketing Blog - Tags: UK and British Technology Publications Steve Carr, Creator of the online publication Talking IoT, shares insights, and advice for anyone considering to launch a new online publication. So, you're thinking about launching your own online publication? First things first, it's essential to define your purpose and understand who your audience is. At TalkingIoT, we're all about educating individuals and organizations on the power of IoT and helping them make the most of it. We wanted to create something truly unique that would align perfectly with the needs and interests of our target audience. We're genuinely passionate about the transformative potential of IoT. Our mission is all about empowering people and organizations to harness this technology for their benefit. We firmly believe that education is the key to unlocking the full potential of IoT. That's why we've created a comprehensive hub of resources on our website, covering everything from platforms and components to applications, use cases, and emerging trends. Our goal is to equip our readers with valuable insights and expertise, keeping them informed and up-to-date with the latest developments in IoT. But let's talk about how we got here. Our journey began with a vision to bridge the gap between the immense potential of IoT and the knowledge needed to leverage it effectively. We knew that IoT is a complex and rapidly evolving field, and there was a need for a resource that could empower individuals at all levels of expertise. So, we set out to build a platform that would provide the necessary education... --- ### Content Formats for B2B > Using a variety of content marketing formats as a B2B company can help to keep your your audience engaged, but which is most effective? - Published: 2023-06-26 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2023/06/content-formats-for-b2b/ - Categories: Marketing Blog - Tags: B2B copywriting, B2B Technology Marketing Strategy Using a variety of content marketing formats as a B2B company can help to keep your content fresh and your audience engaged, but which is most effective? While it is not recommended that you only use one content format, it is up for debate as to which one truly brings in the sales. One of the most common marketing formats for a B2B company is a blog post, whether it is hosted solely on the company’s website or on an alternative site such as LinkedIn, they’re typically highly versatile in subject matter and easy to read. When relevant content and appropriate keywords are repeated throughout a blog post, they are successful in attracting people to your site, and retaining them. Through consistent posting, audiences are subliminally compelled to view the company as experts in their field, positioning the brand as one they can trust and look to use in the future. However, it could be said that blog posts have become commonplace in marketing to the point of being overused. It may therefore be better to use more personal direct marketing formats such as emails and newsletters that are tailored to their interests. Arguably, webinars are seen by many as the most effective B2B marketing format due to their ability to engage customers in real-time. Head of Business Development and Marketing at Napier, Hannah Kelly, agrees that they can be “... a very effective way to get in front of the right people with the right information”. She found that,... --- ### How to Define Your Goals for Your PR or Marketing Campaign > We explore how you can successfully define specific and accountable goals for your PR and marketing campaign. - Published: 2023-06-23 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/how-to-define-your-goals-for-your-pr-or-marketing-campaign/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Measurement of B2B Technology PR & Marketing The need to clearly define marketing campaign goals is such a pervasive, and sometimes contentious, issue that many businesses will actively defer, or even avoid, it and “hope for the best”. That approach will almost certainly doom such campaigns from the start. Uncertain goals deliver uncertain results that are probably less useful that not doing the campaign at all. Basing subsequent business decisions on inaccurate conclusions about what “worked” in a campaign will result in a descending spiral of effectiveness, often coupled with an upward trend in costs. This is never a desirable outcome but, unfortunately, is more common than you might think in PR and other top-of-the-funnel marketing activities. So, what can you do to ensure from the outset that your marketing campaign is focused on the audience you want to reach and will resonate as a solution to achieve their own business goals? The following is a logical, step-by-step process to help you define marketing campaign goals for your clients, as well as for your own business. First, establish and share a clear understanding of your objectives. What is your target audience? What market position do you want to achieve (and ultimately maintain)? Who is your competition (it’s not always the obvious candidates)? There are a number of steps that are actually quite simple, but far too many organisations decide to skip – or ignore – some of the crucial ones. We don’t do that, and we recommend that you don’t either. So, what are they? For your... --- ### The Business That Story Built Podcast: Guest Mike Maynard > Mike Maynard, Managing Director at Napier, sat down for a conversation about how to ensure you target the right prospects. - Published: 2023-06-22 - Modified: 2023-06-22 - URL: https://www.napierb2b.com/2023/06/the-business-that-story-built-podcast-guest-mike-maynard/ - Categories: Electronics Media News - Tags: Third Party Podcasts Christie Bilbrey, host of The Business That Story Built podcast recently sat down with Mike Maynard, Managing Director at Napier, for a conversation about how to ensure you target the right prospects and some of the ways to successfully do so. Listen to the interview here: https://www. christiebilbrey. com/podcast/kscubuefnh6tqe82sm961lmzjqm25d --- ### PEMD 2023 Comes to Brussels > The 12th International Conference on Power Electronics, Machines and Drives has been announced for 2023, hosted in Brussels. - Published: 2023-06-22 - Modified: 2023-06-28 - URL: https://www.napierb2b.com/2023/06/pemd-2023-comes-to-brussels/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The 12th International Conference on Power Electronics, Machines and Drives (PEMD) has been announced for 2023, hosted in Brussels for the first time. Taking place from 23rd-24th October 2023, the conference will be held at the Marriott Hotel Grand Place. Bringing together specialists across the sector to share learning and identify collaboration opportunities, PEMD provides power electronics, and machines and drives specialists in all stages of their careers to present and publish their latest research, results and innovations. Key themes for this year's show include power electronics, energy systems, transportation and drives and control. It's great to see PEMD extend its influence outside of the UK, and we look forward to seeing how the conference unfolds, and the fantastic insights we are sure it will provide for the industry. --- ### A Sad Goodbye to Achim Scharf > Napier was saddened to hear the news that Achim Scharf, Editor of Power electronics Europe has passed away. - Published: 2023-06-21 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/a-sad-goodbye-to-achim-scarf/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Achim Scharf Napier was saddened to hear the news that Achim Scharf, Editor of Power Electronics Europe has passed away. Achim entered the power electronics community 35 years ago launching PCIM Europe and Automation, Motors and Drives whilst at ZM Communications. Achim then joined Power Electronics Europe on its third-ever issue in February 2000. He was part of the PCIM conference committee and presented papers at PCIM in Nuremberg for over 30 years. It was never boring when Achim was meeting clients. He was smart, and never afraid to ask difficult questions or challenge the client. His knowledge and intelligence made him really good at asking those questions you (and the client) sometimes hoped would be missed. Our thoughts are with Achim's friends and family at this difficult time. --- ### A Napier Podcast Interview with Farzad Rashidi - Respona > Farzad Rashidi, lead innovator at Respona, shares top tips for getting good quality backlinks and creating backlink campaigns. - Published: 2023-06-20 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/06/a-napier-podcast-interview-with-farzad-rashidi-respona/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, SEO for B2B Technology Marketers Farzad Rashidi, lead innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation platform Visme. He shares top tips for getting good quality backlinks and creating backlink campaigns that benefit both the requesting business and the providing business. He also shares how to capitalise on current trends and discusses a successful campaign involving Game of Thrones that dramatically increased Respona's page rankings. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Farzad Rashidi - Respona Speakers: Mike Maynard, Farzad Rashidi Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Farzad Rashidi. Farzad founded and is now the lead innovator at Respona. Welcome to the podcast. Farzad, Farzad: Thank you so much for having me, Mike. Mike: So far said we'd like to start off by asking our guests how they got to where they are today. So can you tell us a little bit about your career journey? Farzad: Sure. Thanks. So I started my career in marketing at a company called Visby. Have you heard of vids? Me, Mike before? Mike: Yeah, absolutely. Their presentation tools company. Farzad: That's right. Yeah. So it's an all in one visual content creation platform.... --- ### MachineBuilding.Live – It’s a Sell Out! > MachineBuilding.Live was launched at the end of 2022 and has been proven to be popular, with exhibition space selling out twice. - Published: 2023-06-16 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/machinebuilding-live-its-a-sell-out/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Back in October last year we wrote a post about The Engineering Network (TEN), publisher of Machine Building. Net announcing a new event, MachineBuilding. Live which will take place at the National Motorcycle Museum in Birmingham on Wednesday 4th October 2023. The show has proven to be popular in the industry, with an additional hall hired, and with both spaces now fully sold out. A total of 114 exhibitors will be taking part in MachineBuilding. Live, each in their chosen area of specialism. Between them, more than 1,000 brand-new products for machine builders and systems integrators are estimated to be available to discover and discuss on the day, many of them being shown for the first time in the UK. “The National Motorcycle Museum is a superb venue for this type of event,” says TEN managing director Luke Webster. “It offers easy access, abundant free parking right outside the event door, and the collection of motorcycles is simply outstanding. ” TEN Publisher Mark Newby added, “With more than 30 key exhibitors signed up before this unique event was officially launched, we know that visitors can look forward to an interesting and rewarding day. ” It’s fantastic to see TEN expand its portfolio with the development of the MachineBuilding. Live event and it's great to see a sell out sign up. We look forward to seeing how the event unfolds, and hearing what we are sure will be fantastic feedback from the industry. --- ### EETech Announce Dates for 2023 Event > EETech have formed an exclusive marketing partnership with electronica this year, as IDT returns for its 4th year. - Published: 2023-06-15 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/eetech-announce-dates-for-2023-event/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Last month, we reported on EETech's s virtual event, Industry Tech Days (ITD), and that electronica will be partnering with the event as ‘Marketing Sponsors’. So we were delighted to receive some further information from EETech on the dates of this year's show, and what this exclusive marketing partnership with electronica means for Industry Tech Days. Following last year's successful show which welcomed 40,000 virtual attendees from 155 countries, the 5-day virtual trade show and conference is back for 2023. The 4th annual EETech Industry Tech Days Virtual Event, which will be hosted on All About Circuits, (in conjunction with electronica) will be taking place from Monday 2nd October to Friday 6th October 2023. The new partnership with electronica enables EETech to promote the virtual event to an exclusive audience of engineers and executives worldwide, in addition to their own audience of registered users; providing exhibitors with more opportunities to connect with their target audience. As a current 'off' year for electronica, this partnership also enables the show to have a presence in the industry. Content tracks covered at this year's event will range from automotive to electric vehicles, data centers, and power systems. A full list of the content tracks can be found on the Industry Tech Days site. As a content-driven event, we look forward to hearing some new perspectives about key sectors within the industry and wish EETech another successful event. --- ### Generating Value with Simple Automations > In this podcast episode, Mike and Hannah discuss the importance of ensuring the basics of automation are in place. - Published: 2023-06-13 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/generating-value-with-simple-automations/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. Marketing automation platforms are often the key to marketing strategies, so keeping them organised is vital; Hannah shares some top tips during the insightful tip of the week. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Eight - Generating Value with Simple Automations Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the Marketing Automation Moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the Marketing Automation Moment the podcast from Napier. Mike: In this episode, we talk about two reports on surveys that have been conducted recently, Hannah: six underused market automation emails. Mike: And then Hannah tries to organise everybody's marketing automation platform. Hannah: Well, welcome back to another episode. Mike. It's great to be here. Mike: It's great to talk to you this morning Hannah. Hannah: Yeah, I think we've got some really interesting topics to cover today. So I'm just going to jump straight in. I think one of the most interesting things... --- ### A Napier Podcast Interview with Evan Kramer - MotionPoint > In this podcast episode, Evan Kramer, CEO of MotionPoint, discusses the differences between translation and transcreation. - Published: 2023-06-13 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/a-napier-podcast-interview-with-evan-kramer-motionpoint/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have. He also explains the impact translation can have on conversions and why you should measure their impact to determine the level of translation required. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Evan Kramer - MotionPoint Speakers: Mike Maynard, Evan Kramer Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today, I'm joined by Evan Kramer, who's the CEO of MotionPoint. Welcome to the podcast, Evan. Evan: Thanks. Thanks for having me. Mike: So, Evan, I mean, you've done quite a lot of things, you know, in your career, tell me about your journey and how you've ended up running a MotionPoint. Evan: Yeah, I mean, I think for your audience that has a marketing focus, you know, my career is quite interesting, and how I ended up, you know, getting into marketing, and then ultimately a CEO. I, originally, when I graduated college, back in the mid 90s, I was in finance and accounting. And in the late 90s, when I went back to graduate school, the Internet was taking off and got bit by that,... --- ### Mike in the News - Business and Marketing Advice > Our managing director, Mike, has been sharing his advice on marketing, business and careers in several recent articles. - Published: 2023-06-07 - Modified: 2023-06-08 - URL: https://www.napierb2b.com/2023/06/mike-in-the-news-business-and-marketing-advice/ - Categories: News About Napier - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning Our managing director, Mike, has been sharing his advice in several articles recently. He has been asked by a number of journalists to give advice about marketing and business. Some of the highlights include: Discussing the importance of having a business plan in the Venture Smarter article about How to Fund Your LLC? Giving a shout out to the benefits of email newsletters in the Forbes article 15 Agency Leaders Share Go-To Marketing Channels For A B2B Business. Being selected as an "agency pro" by Forbes to give advice for younger people in the marketing industry in 19 Agency Pros’ Tips To Help Rookies Reach Their Same Level Of Success. Keep an eye on this blog for more of Mike in the media! --- ### Elektor Successfully Completes Acquisition of Elettronica & Maker > Elektor International Media BV (Elektor), is pleased to announce the successful completion of the acquisition of Elettronica & Maker. - Published: 2023-06-06 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/elektor-successfully-completes-acquisition-of-elettronica-maker/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Elektor International Media BV (Elektor) has recently announced the successful completion of the acquisition of Elettronica & Maker, a respected digital publication in the Italian market. The acquisition agreement was finalised on May 1st, 2023, and marks an exciting milestone for both companies. Having collaborated together for a few years, the acquisition brings together the expertise and resources of both teams, enabling Elektor to strengthen its position as a global leader in the publishing sector and further enhance its offerings in the field of electronics. As a result of the acquisition, Elettronica & Maker will be gradually integrated into the Elektor brand, and their content will be incorporated into Elektor's publications. Roberto Armani, former Managing Director of Elettronica & Maker said: "I am extremely pleased with this acquisition, as Elettronica & Maker's authors will gain European and worldwide visibility, whilst its readers will be able to enjoy international content of unprecedented quality and variety. " As a move that allows Elektor to strengthen its position in the sector, we look forward to seeing how Elettronica & Maker will strengthen Elektor's brand and content. --- ### The Electronic Component Show (ECS) Announces Two Shows for 2024 > ECS is happy to announce two shows for its 2024 schedule. With the launch of the Electronic Component Show Duxford. - Published: 2023-06-05 - Modified: 2023-06-30 - URL: https://www.napierb2b.com/2023/06/the-electronic-component-show-ecs-announces-two-shows-for-2024/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Following the success of the recent Electronic Component Show (ECS) in Oxford, which saw nearly double the number of visitors from last year’s iteration, ECS has announced two shows for its 2024 schedule. Having taken place on Thursday 25th May in Oxford, ECS 2023 attracted nearly double the visitors compared to the previous year’s show. Featuring 60+ exhibitors, the event provided design engineers and supply chain professionals with the opportunity to meet current, new or alternative suppliers. Growing visitor numbers and more demand for exhibitor spaces than are available will see the launch of the Electronic Component Show in Duxford, which will take place on Thursday 23rd May 2024 at the Imperial War Museum, Duxford, Cambridge. This will run in addition to the Electronic Component Show in Oxford, which will take place on Thursday 19th September 2024 at the Kassam Stadium, Oxford. Electronics Sourcing’s publisher, Mark Leary, said: “When looking at the geographical locations of readers we have two notable regions located within two hours drive of Cambridge and Oxford. Post-show feedback from visitors and exhibitors proves they like the one-day format and the ECS team has already started work planning the two events for 2024 to ensure we provide the best one-day shows for the industry. ” It's great to see ECS expanding its reach, and it's safe to say our Managing Director Mike is happy to see the show coming to Duxford, as it is based in East Anglia where he grew up. The aircraft museum also provides... --- ### A Napier Podcast Interview with Morgan McLintic - Firebrand > Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack. - Published: 2023-06-02 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/06/a-napier-podcast-interview-with-morgan-mclintic-firebrand/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack and why choosing the wrong products can result in losing visibility of what is and isn't working. He also shares his optimistic views on how AI may change the marketing landscape and why this makes technology exciting again. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Morgan McLintic - Firebrand Speakers: Mike Maynard, Morgan McLintic Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I've got Morgan McLintic. Morgan is the CEO and founder of Firebrand. Welcome to the show. Morgan. Morgan: Great to be here. Thanks for having me on. Mike: So, tell me a little bit about your career journey. How did you get to the point where you decided you want to start Firebrand? Morgan: Well, I was lucky enough to join a small PR agency in the UK. And when they only had 10 people, and then it gave me the chance to come over to the US where I'm based now in San Francisco. And I founded the US part of the business and we grew it up to be about 600 people when I when I left,... --- ### Napier Shortlisted For 2023 Electronics Industry Awards- Vote Now! > Napier has again been shortlisted for EIA's in the 'Most Outstanding PR Agency’ award and ‘PR Agency of the Year’ at IEAs. - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.napierb2b.com/2023/05/napier-shortlisted-for-2023-electronics-industry-awards-vote-now/ - Categories: Electronics Media News - Tags: B2B Technology Awards, news about napier We are delighted to share that Napier has again been shortlisted for the Electronics Industry Awards (EIA) in the 'Most Outstanding PR Agency’ award category, and has also been shortlisted for the Instrumentation Excellence Awards (IEAs) in the category of ‘PR Agency of the Year’. As a team, we love the work we do and strive to design, develop and implement award-winning campaigns for our clients. Voting is now open for both awards, and we'd like to ask for your support in voting for Napier. It only takes a few seconds to cast your vote, and can be done by: Clicking here to vote for Napier in 'Most Oustanding PR Agency' category at the Electronics Industry Awards Clicking here to vote for Napier in 'PR Agency of the Year' category at the Instrumentation Excellence Awards Thank you so much for your support, and we'd also like to congratulate several of our clients who have been shortlisted for award categories this year. Good luck to everyone shortlisted, and we look forward to attending the award ceremonies later this year. --- ### Driving Value: Key Insights From Salesforce's State of Marketing Report > In this blog post, we will explore the key findings from Salesforce's State of Marketing Report, and how the focus for marketers is value. - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.napierb2b.com/2023/05/driving-value-insights-salesforce-state-of-marketing-report/ - Categories: Marketing Blog - Tags: marketing, Marketing Strategy and Planning Delivering value to customers has become a paramount objective for marketers in today's rapidly evolving business environment. ROI is something that gets thrown around a lot yet sometimes it isn’t at the heart of strategy and plans. The Salesforce State of Marketing Report provides valuable insights into the strategies and trends that marketers are adopting to maximize value and foster stronger customer relationships. In this blog post, we will explore the key findings from the report, highlighting how marketers are effectively utilizing existing tools, redefining customer engagement, driving cross-channel experiences, establishing trust, prioritizing data and analytics, embracing AI, leading with values, and investing in skill development. Prioritizing Value: Maximizing Existing Tools and Investing in Automation Although economic instabilities have teams examining their budgets and fine-tuning their techstack, marketers remain determined in the face of change. 87% of marketers say their work provides greater value now than it did a year ago. The report emphasizes that marketers are prioritizing value by leveraging their existing tools and technologies. They are focusing on driving maximum value from their current investments while strategically allocating resources towards automation and productivity. By harnessing automation, marketers can streamline processes, optimize efficiency, and deliver personalized experiences at scale. Redefining Customer Engagement Omnichannel Strategies: Marketers are redefining customer engagement by investing in a combination of channels and technologies. The report reveals that 83% of marketers engage customers in real-time across one or more marketing channels. This insight underscores the importance of building a robust omnichannel strategy to engage customers... --- ### EETech's Industry Tech Days to Partner with electronica > EETech has announced that this year, its virtual event, Industry Tech Days will partner with electronica as 'Marketing Sponsors'. - Published: 2023-05-24 - Modified: 2023-05-30 - URL: https://www.napierb2b.com/2023/05/eetechs-industry-tech-days-to-partner-with-electronica/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications EETech has announced that this year, its virtual event, Industry Tech Days will partner with electronica as 'Marketing Sponsors'. As a five-day free digital conference and trade show hosted on the All About Circuits website, the event hosts live sessions, keynote forums, and provides technical content for electrical engineers and electronics industry experts across all areas of the electronics industry. With previous years regularly generating 40,000 unique visitors in its own right, the electronica tie will no doubt be a huge draw and boost this considerably, as electronica undertakes promotion for the event. Dates for this year's show are still to be announced, and we look forward to hearing more about the event as further details are released. --- ### Successful Spring Restart for European B2B Fairs > The editorial team at publishing house TIMGlobal Media share their views on the successful return for European B2B fairs so far in 2023. - Published: 2023-05-23 - Modified: 2023-05-30 - URL: https://www.napierb2b.com/2023/05/successful-spring-restart-for-european-b2b-fairs/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech In this guest blog post, the editorial team at publishing house TIMGlobal Media share their views on the successful return for European B2B fairs so far in 2023. The expectations for the first industrial fairs in 2023 were quite high. LogiMAT, HANNOVER MESSE, and Interpack in Düsseldorf, as well as MECSPE in Bologna or the upcoming SPS Italia event in Parma, are some of the highlights in a diverse portfolio of industrial events. Industrial exhibitors continue to rely on direct dialogue with their customers and the intensive exchange of personal conversations to find solutions for individual problems. The first events of 2023 have also shown that international visitors from the Americas and Asia are back to meet their peers. Across all the different industrial sectors present at shows, companies are looking for answers from three areas. What are the solutions to the shortage of skilled personnel and talents? How can supply chains be strengthened and organised more resilient for the future? What measures need to be taken to control (energy) costs and make the necessary contribution to the industrial transformation of society and industry? To find exciting new answers and deliver solutions to our readers, for us as a B2B publisher, trade fairs are still an important place to discover new products, and trends and to talk to experts from different sized companies from start-ups to global groups. Without this diversity of information, it would be much more difficult to gain an overview of many different technologies and to identify... --- ### Will AI Kill Your Website? > Ian Poole, Editor and Owner of Electronics Notes shares his views on how AI could affect website traffic and content marketing. - Published: 2023-05-23 - Modified: 2023-05-23 - URL: https://www.napierb2b.com/2023/05/will-ai-kill-your-website/ - Categories: Marketing Blog - Tags: artificial intelligence in B2B marketing, Websites for B2B Technology Ian Poole, Editor and Owner of Electronics Notes shares his views on how AI could affect website traffic and content marketing in this guest blog post. There is a lot of talk about AI and chatbots like ChatGPT, as well as AI-based search that's being introduced by Bing and will be introduced by Google. There is a lot that is unclear about how this new search technology will affect the Internet, but what is clear is that it will revolutionize the Internet and provide a cataclysmic change to the way we all use search and websites. It will undoubtedly present an existential threat to many websites and it is clear that in a year's time, many of the popular websites we have come to rely on will have ceased to exist. It will also have a major impact on search marketing, and many of the currently held views will have to change. We've already started to see small changes. Over recent years, there has been a growing trend for search engines like Google to improve their search experience. One major element has been in giving a short answer at the top of search results, albeit with a link to the website for further reference. This provides many people with the answer they want, so there's no need to go any further to find out any more. This has resulted in many top websites seeing significant falls in traffic, mine included. This is not the only reason by far, but it... --- ### A Napier Podcast Interview with Domenica Di Lieto - Emerging Comms > Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her advice on growing businesses in China. - Published: 2023-05-23 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/05/a-napier-podcast-interview-with-domenica-di-lieto-emerging-comms/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the region? Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her experience and advice on growing businesses in China. From choosing the correct channels to the importance of localisation, Domenica provides an overview of the differences marketers should consider when working with the Chinese market. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Domenica Di Lieto - Emerging Comms Speakers: Mike Maynard, Domenica Di Lieto Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today, I'm joined by Dominica Di Lietto. Dominica is CEO of specialists Chinese agency Emerging Communications. Welcome to the show Dominica. Domenica: Lovely to be here, Mike. And thank you very much for having me on here. Mike: Well, it's great to talk to you. But I mean, to start off with, I'd really like to understand how you came to be, you know, an expert on marketing in China. So what was your career path to get where you've got to now? Domenica: Way too many years on the clock for one. So I started life in publishing. So for many years, I was... --- ### EPDT Announces New Student Supplement > Launching in November 2023, EPDT's new Student Supplement will focus on engaging with the next generation of electronics design engineers. - Published: 2023-05-23 - Modified: 2023-05-23 - URL: https://www.napierb2b.com/2023/05/epdt-announces-new-student-supplement/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications EPDT has announced the launch of a new student supplement, which will focus on engaging with the next generation of electronic design engineers. Initially launching in November 2023, the new supplement will provide targeted readers with details about the latest development boards, software tools, debugging equipment and advice on future career pathways. Following the initial launch in November, EPDT will publish three stand-alone digital supplements in 2024 which will be at key times in the academic year including January, April and October. The student supplement will include articles, comment pieces, engineering tips and various other items to help students, as well as access to discounted hardware. It will also be backed up by a series of dedicated newsletters. It's great to see EPDT supporting future engineering professionals and providing a great opportunity for others to get involved in providing content that will resonate with future electronic design engineers. --- ### Another Successful Conference For ECF23 > The Embedded Conference Finland organised by ETN returned for its 5th year at Dipoli, at the Aalto University campus. - Published: 2023-05-19 - Modified: 2023-05-23 - URL: https://www.napierb2b.com/2023/05/another-successful-conference-for-ecf23/ - Categories: Electronics Media News - Tags: Finland and Finnish Technology Publications, Shows and Events for B2B Tech The Embedded Conference Finland organised by ETN returned for its 5th year at Dipoli, the famous conference centre on the Aalto University campus. Taking place on Tuesday 16th May, the conference focused on a range of topics including embedded design and modules, the latest testing equipment, 4G and 5G modules for embedded devices, and the latest developments in Ethernet connectivity. With more than 150 professionals in attendance, the audience received a special keynote focused on AI and specifically the use of ChatGPT in designing malware. Here at Napier, we were delighted to hear that ETN had another successful conference and we look forward to its return in 2024. --- ### Sticky Note Marketing Podcast: Guest Mike Maynard > Mike recently sat down with Sticky Note Marketing to share the marketing secrets of the biggest business-to-business companies. - Published: 2023-05-16 - Modified: 2023-05-16 - URL: https://www.napierb2b.com/2023/05/sticky-note-marketing-podcast-guest-mike-maynard/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike Maynard, Managing Director at Napier recently sat down with Sticky Note Marketing to share the marketing secrets of the biggest business-to-business companies and how they can be implemented into your business. Listen to the full interview on Spotify, YouTube or Facebook or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### In Memory of Hans Jaschinski > We have lost one of the journalists that I most respected with the death of Hans Jaschinski. He will be sadly missed. - Published: 2023-05-15 - Modified: 2023-05-23 - URL: https://www.napierb2b.com/2023/05/in-memory-of-hans-jaschinski/ - Categories: Electronics Media News - Tags: Editor News and Updates The hardest thing about being in an industry for a long time is that sometimes you lose the people you respected the most. We have lost one of the journalists that I most respected with the death of Hans Jaschinski. Hans Jaschinski Hans was a journalist for 35 years, and was the face of Elektronik Industry as he held the roles of editor and then editor-in-chief until he retired in 2020. It's unusual for a journalist to remain at one publication for such a long time, and this loyalty is refreshing. Hans was an interesting person. As an Englishman, I'd have to admit that Hans was intimidatingly German when I first met him. But when I got to know him, the different cultures dissolved away and I realised he was just a nice guy who wanted to help people (and write about electronics - a topic he found fascinating). Friendly, charming and never pretentious, Hans was simply a lovely person and a great journalist. He will be sadly missed. --- ### A Napier Webinar: Will AI Take Your Marketing Job? > We explore the advantages of AI, but also the limitations marketers can face when using these tools in our recent webinar. - Published: 2023-05-12 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2023/05/a-napier-webinar-will-ai-take-your-marketing-job/ - Categories: Marketing Blog, News About Napier - Tags: AI and Marketing Tools Webinars, artificial intelligence in B2B marketing, Napier Webinar AI tools like ChatGPT have received a lot of attention lately. From social media to blogs, AI tools and the capabilities they have is being discussed everywhere you look. But will AI tools truly change the way we approach marketing? Could they even take your job? We address this in our on-demand webinar 'Will AI Take Your Marketing Job? ', as explore the advantages of AI, but also the limitations marketers can face when using these tools. We cover: AI technology for marketing How to take advantage of AI How good at marketing is AI today? Overview of the best AI tools What the future might hold Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Will AI Take Your Marketing Job? ’ Transcript Speakers: Mike Maynard Hi, and welcome to our latest webinar from Napier, where we're going to ask whether AI is going to take your marketing job. So it's great to see a lot of interest for this webinar. And what we're going to do is we're going to do a very quick whistlestop tour through AI. And look at how it's affecting marketing, and really trying to understand the implications for people who are involved in marketing. So, in terms of our agenda, we're firstly going to ask whether we should worry about AI. I mean, maybe it just isn't that big an issue. We'll then do a... --- ### Leadtail Podcast: How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients > Mike featured on the Leadtail Podcast, to discuss how his approach to strategy generates leads for clients. - Published: 2023-05-11 - Modified: 2023-05-17 - URL: https://www.napierb2b.com/2023/05/leadtail-podcast-how-a-pr-led-b2b-marketing-agency-is-generating-leads-for-their-clients/ - Categories: Electronics Media News - Tags: Third Party Podcasts Mike Maynard, Managing Director at Napier featured on the Leadtail Podcast, to discuss how his approach to strategy generates leads for clients and how repurposed content can lead to massive results. Listen to the full interview on the Leadtail website, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### A Napier Podcast Interview with Haralds Gabrans Zukovs - Credolab > Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how to create campaigns optimised towards personality traits. - Published: 2023-05-11 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/05/a-napier-podcast-interview-with-haralds-gabrans-zukovs-credolab/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas. Haralds and Mike also discuss machine learning and AI, their impacts, benefits, and limitations. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Haralds Gabrans Zukovs - Credolab Speakers: Mike Maynard, Haralds Gabrans Zukovs Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Haralds Gabrans Zukovs. Harold's is the Head of Marketing at Credolab. Welcome to the podcast. Harold's. Haralds: Thank you. I'm very happy to be here. Mike: It's great to have you on the podcast. So we'd like to start off by asking our guests about their career journey. So can you tell me about your career and why you decided to join Credolab? Haralds: Yeah, well, my career started like some time ago, I, when I was in high school, I actually started a project with my classmate. And it was about the tourist citing places. And I started as a copywriter. And then I slowly moved into social media. And kind of my interest grew through the years and from... --- ### Entries are Now Open for Elektra Awards 2023 > The Elektra Awards, organised by Electronics Weekly, will return for 2023. Entries for 2023 are now open, there's no cost to enter. - Published: 2023-05-05 - Modified: 2023-05-23 - URL: https://www.napierb2b.com/2023/05/entries-are-now-open-for-elektra-awards-2023/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech The Elektra Awards, organised by Electronics Weekly, will return in 2023 to celebrate the achievements of companies and individuals making remarkable contributions across the global electronics industry. The awards provide a platform for like-minded and key industry professionals to gather in one place to network, share ideas and celebrate the achievements of the industry. Following the 20th-anniversary special edition last year, the awards will be taking place in London at Grosvenor House Hotel on Wednesday 29th November. Each year, the Elektra Awards attracts hundreds of attendees from more than 150 companies representing every sector of the global electronics industry. With over 15 categories to enter to showcase innovation across all areas of electronics, all entries must relate to the past year from 1st June 2022 to 31st May 2023, and the submission deadline is 12th July 2023. Good luck to everyone entering, and for more information about the awards, please click here. --- ### How Should You Optimise Marketing Strategy? > Find out why ensuring the basics of automation are in place is important and the simple automations that can generate significant value. - Published: 2023-05-04 - Modified: 2023-06-13 - URL: https://www.napierb2b.com/2023/05/how-should-you-optimise-strategy/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data. Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Seven - How Should you Optimise Strategy? Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the Marketing Automation Moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the Marketing Automation Moment. Today we talk about dynamic content. Mike: Marketing automation strategy. Hannah: A survey that shows B2B marketing leaders are focused on optimising strategy. Mike: And give some tips on how to use marketing automation to make your events more effective. Hannah: Hi, everyone, and welcome back to another episode of marketing automation moment. It's great to be back, Mike, isn't it? Mike: It's great to talk to you again, Hannah. I mean, it's been a little while I know you've been incredibly busy. And you're off on holiday as well, next week. Hannah: I am indeed a nice couple of weeks in Italy. Mike: I hope you enjoy that. And I'm looking forward to getting another episode recorded when you... --- ### A Napier Podcast Interview with Jeff Day - Act-On > Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations marketing teams should consider when selecting a platform. - Published: 2023-05-04 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/05/a-napier-podcast-interview-with-jeff-day-act-on/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, Marketing Automation for B2B Technology, media page podcasts When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform. He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision. Find out how to use data to identify what is engaging customers and inform where you send them next. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Jeff Day - Act-On Speakers: Mike Maynard, Jeff Day Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Jeff Day, Jeff is the Senior Vice President of Marketing at Act-On. Welcome to the podcast. Jeff. Jeff: Thank you very much. It's a pleasure to be here, Mike. Mike: So what we'd like to do at the start of the podcast is to find out how people ended up at their current role. So do you want to give me a bit of background to your career? And what made you choose to join Act-On? Jeff: Yeah, absolutely. I think my career is maybe a little less traditional than some other marketing leaders, but without going through the whole trajectory.... --- ### The Hustle Awards Returns for 2023 > Startups Magazine is running the Hustle Awards again this year with Anglia Unicorn as the headline sponsor. - Published: 2023-05-03 - Modified: 2023-05-10 - URL: https://www.napierb2b.com/2023/05/the-hustle-awards-returns-for-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Hustle Awards, run by Startups Magazine, will be taking place again in 2023 with Anglia Unicorn as the headline sponsor. The Hustle Awards aims to shine a light on start-ups, celebrating all the founders, co-founders and team members that have disrupted, impacted and taken a leap of faith with their businesses. The award ceremony will be taking place at the Steel Yard, London on the 20th of July 2023. Award entries are now closed for 2023 submission, and judging will be taking place on 11th May by a judging panel which features a cross-section of business specialists relevant to the award category; to ensure each panel has both expertise and diversity so that every entry can be assessed accurately and from a mix of viewpoints. We look forward to reading about this year's winners and applaud all these companies and individuals for driving real innovation in their chosen fields. Tickets for the award entry are now available and can be purchased here. --- ### Analyst Relations – In Their Own Words > We spoke to some of the leading analysts in the technology sector to ask them their views on analyst relations. - Published: 2023-04-20 - Modified: 2023-04-20 - URL: https://www.napierb2b.com/2023/04/analyst-relations-in-their-own-words/ - Categories: Marketing Blog - Tags: Industry Analysts In my previous post I discussed why, from a client and agency perspective, an analyst relations (AR) programme would be a good thing to add to your marketing mix. This time I wanted to let the analysts take centre stage and, in their own words, tell you why they think you should engage with them. I spoke to some of the leading analysts in the technology sector to ask them their views on analyst relations. Why AR? The first question I asked was, quite simply: “Why should firms talk to analysts at all? ” The answers I received were overwhelmingly about the expertise that analysts have. That’s why you really need to engage with them. They already know your market, your competitors and the requirements and challenges faced by your target customers, so an ongoing relationship with analysts, through an analyst relations programme, can help you learn from their expertise. “To assist and guide analysts, helping them gain a deeper understanding of the company so they can better assess the company’s performance, benchmark it against competitors and make more valuable tactical and strategic recommendations for improvements. ” Emma Mohr-McClune, Global Data “... analysts are influential and are the best bet for getting an independent view of how your business fits into its market. ” Matt Hatton, Transforma Insights If the primary reason to engage with analysts is a two-way exchange of knowledge, then you shouldn’t look for short-term gains from your AR programme. It can’t be measured in terms of... --- ### Automation Live 2023 Comes to London > Datateam Business Media and Automation magazine are launching a new event, called Automation Live, to address current trends and challenges. - Published: 2023-04-20 - Modified: 2023-04-20 - URL: https://www.napierb2b.com/2023/04/automation-live-2023-comes-to-london/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech Datateam Business Media and Automation magazine is launching a new event, Automation Live. Aimed at decision-makers, manufacturers and engineers, the show will address the current trends and challenges experienced by the industry and will be held on the 19th of October in the Grand Connaught Rooms Hotel in London. Companies such as ABB, Kuka, and Bermondsey Electronics will be speakers at the event, and each session will follow an open forum discussion with the audience on a Q&A basis. The event will open at 11am with a 2-course brunch and networking opportunities. Automation Live will close with ‘’The Automation Award’’. Companies that present an innovative new product, service or process can enter, as well as companies which have found a way of simplifying the production process; created a training, apprenticeship or education programme to introduce new generations into the industry. Further details on the awards and entry details can be found on their website. “Datateam and Automation magazine is ideally positioned to provide our readers and advertisers with a live platform to discuss the latest technologies and trends within the industry. The event is the latest addition to the company’s comprehensive product portfolio, which already boasts a range of leading publications, websites and events across many business-to-business and healthcare sectors” commented Louise Tiller, Media Director at Datateam Business Media. It's fantastic to see another event introduced by Datateam Business Media, providing a platform for the industry to network, and discuss the current and future challenges they see across their sectors.... --- ### New IoT Site Launching 28th April 2023 > TalkingIoT is launching a new IoT site at the end of April, to address the lack of knowledge among end-users of IoT solutions. - Published: 2023-04-20 - Modified: 2023-04-20 - URL: https://www.napierb2b.com/2023/04/new-iot-site-launching-28th-april-2023/ - Categories: Electronics Media News - Tags: Websites for B2B Technology TalkingIoT, a new site focused on IoT, will be launched at the end of April 2023. Built to address a lack of knowledge among end-users of IoT solutions regarding benefits and potential applications. TalkingIoT will provide an accessible platform that offers valuable resources and expertise on IoT via a range of informative and educational content. The site will go live on 28th April, with a backlog of articles already published, to provide insights to readers straight from the launch, as it covers topics such as the top 50 questions on IoT highlighted by Google trends. We are excited to see how the new site will help bridge the knowledge gap and aid the mass adoption of IoT. We wish TalkingIoT the best of luck with its launch. --- ### Future Horizons Announces Semiconductor Industry Update Webinar > Registration is now open for the Future Horizons' Semiconductor Industry Update Webinar will take place on May 9, 2023 - 3pm UK BST (GMT+1). - Published: 2023-04-19 - Modified: 2023-04-20 - URL: https://www.napierb2b.com/2023/04/semiconductor-industry-update-webinar/ - Categories: Electronics Media News, Trends in Technology - Tags: Webinars and Webinar Technology Future Horizons has announced a ‘Semiconductor Industry Update Webinar’, which will take place on May 9th 2023 from 3pm-4pm UK BST. The one-hour broadcast will focus primarily on the 2023 semiconductor industry forecast and outlook for 2024, including: How will the downturn play out in the short and medium-term What are the key indicators to look out for moving forward How to build resilient strategies and business models As the industry currently faces several unanswered questions, from marketing downturn to the overall market decline. Future Horizon’s webinar will provide key decision-makers with the insights they need to plan their future strategies. We look forward to hearing what Future Horizons will share about the outlook of the industry. --- ### 150 Lead Generation Tips and Tricks > Generating leads is one of the key goals of many marketing teams, and we have 150 ideas that will help you run better lead-gen campaigns. - Published: 2023-04-18 - Modified: 2023-04-18 - URL: https://www.napierb2b.com/2023/04/150-lead-generation-tips-and-tricks/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Lead Generation Techniques and Strategies, Marketing Strategy and Planning Generating leads is one of the key goals of many marketing teams. We’ve worked on many lead-generation campaigns and have found that it’s possible to optimise them in many different ways. In fact, we have 150 ideas that will help you run better lead-generation campaigns in the future! Strategy A great strategy is the basis of all great campaigns. If you think carefully about how and why your lead generation campaign will work, you're much more likely to see positive results as opposed to simply pushing out another campaign that looks much like the previous one. 1. Focus on quality over quantity The well-known 80/20 rule, which asserts that 80% of outputs result from 20% of all inputs, applies to lead generation campaigns as well as many other things in life. It’s important to understand the campaigns that generate the best results and invest time in making them even better. If you make the 20% of campaigns that generate the best results more effective, it's a much better use of your time than trying to get less effective campaigns up to par. 2. Be topical If you're able to be agile, creating lead generation campaigns around topical issues is always going to help increase conversion rates. Fortunately in B2B, the news cycle can be quite long, so you don't typically have to respond overnight. However the quicker you can provide content offers that address changes in legislation or hot topics for the industry, the more effective your lead generation campaigns... --- ### 'Focus On PCB- From Design to Assembly' Taking Place in May > “Focus on PCB – From Design to Assembly” will be held in the pavilions of the Vicenza Fair on 17 and 18 May 2023. - Published: 2023-04-17 - Modified: 2023-04-20 - URL: https://www.napierb2b.com/2023/04/focus-on-pcb-from-design-to-assembly-taking-place-in-may/ - Categories: Electronics Media News - Tags: Italy and Italian Publications, Shows and Events for B2B Tech “Focus on PCB – From Design to Assembly”, the European B2B fair dedicated to the world of printed circuits, will be taking place in the pavilions of the Vicenza Fair on 17th and 18th May 2023. Organized by NürnbergMesse, the trade show provides an opportunity for the entire printed circuit board supply chain, from designers to end-users, to network and share valuable insights into the latest developments and views within the sector. PCB will host a large exhibition area for visitors, alongside a programme of workshops and conferences, which together will provide: In-depth studies of new technologies The latest innovative applications Market trends and developments Technical and professional updates on regulations, standards and technological innovations for the industries of the sector The next issue of Elettronica AV will include a preview about the trade fair, with news directly from exhibitors. We look forward to hearing what we are sure will be fantastic feedback from the event, and the insights it provides into the current landscape of the printed circuits market. --- ### The IPC Hand Soldering Competition Is Coming to Focus On PCB 2023 > The IPC Hand Soldering Competition is making a debut in Italy for the first time, at 'Focus on PCB - From Design to Assembly', a European trade show dedicated to the printed circuit boards industry which will be held in Vicenza on 17 and 18 May 2023 - Published: 2023-04-14 - Modified: 2023-04-20 - URL: https://www.napierb2b.com/2023/04/the-ipc-hand-soldering-competition-is-at-pcb-italy/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Italy and Italian Publications, Shows and Events for B2B Tech The IPC Hand Soldering Competition is making its debut in Italy for the first time, at 'Focus on PCB - From Design to Assembly', a European trade show dedicated to the printed circuit boards industry, which will be held in Vicenza from 17th-18th May 2023. As the reference association that sets the standards for the electronics industry, IPC organises various soldering competitions around the world each year to select regional champions. At the end of the regional contests, the finals are held, where regional champions will face off and the winner will be crowned IPC World Soldering Champion. This year the final contest will take place in Munich in conjunction with the Productronica 2023 show (November 14th-17th 2023). “The IPC Hand Soldering Competition represents a unique opportunity to reveal all the talents in the industry and to celebrate their skills and expertise”, says Philippe Léonard, IPC Senior Director of European Operations. “We chose Focus on PCB to host the IPC Hand Soldering Competition for the first time in Italy because it proved to be an event capable of attracting the best of the Italian and European electronics industry. We share with Focus on PCB the desire to highlight the skills of an industry where innovation and talent are key characteristics to be recognised and rewarded”. Although most electronics are now manufactured with machines, hand soldering is still needed for some projects, particularly when repairing or reworking; and it's nice to see the "old craft" of soldering still being alive, and... --- ### Editorial Changes at Elektronik Praxis > Maria Beyer-Fistrich, previously Deputy Editor-in-Chief at Elektronik Praxis will be taking over as the New Editor-in-Chief. - Published: 2023-04-13 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2023/04/editorial-changes-at-elektronik-praxis/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Last month, we reported on the departure of Johann Wiesböck from Elektronik Praxis, due to his retirement. So we were delighted to hear that Maria Beyer-Fistrich, previously Deputy Editor-in-Chief at Elektronik Praxis will be taking over as the New Editor-in-Chief. The publication has seen a number of recent editorial changes, and we were sad to hear that power electronics expert Gerd Kucera has also retired this year. Following Gerd's retirement, Elektronik Praxis has also welcomed industry expert Caspar Grote back to the team. Casper was previously Editor at Elektronik Praxis in the late 90's before exploring new ventures with publishing house WEKA FACHMEDIEN and more recently at AMS Technologies AG. Casper will be responsible for a vast subject area including: power electronics, industrial electronics, automation, electric motors, drives, drives electronics and PCB design tools. We wish both Maria and Casper the best of luck in their new roles and look forward to working with them. --- ### A Napier Podcast Interview with William Hearn - Sendinblue > William Hearn, Sales Director for EMEA and RoW at Sendinblue, discusses the different requirements for B2B and B2C marketers. - Published: 2023-04-13 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/04/a-napier-podcast-interview-with-william-hearn-sendinblue/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, Marketing Automation for B2B Technology, media page podcasts William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform. The marketing automation market is increasingly crowded, and William discusses how Sendinblue positions itself to stand out amongst competitors. Find out some of the different requirements for B2B and B2C marketers and how B2B can benefit from replicating B2C campaigns. William also discusses some of the most effective campaigns he has seen and some of the simple techniques that can have a huge impact. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with William Hearn - Sendinblue Speakers: Mike Maynard, William Hearn Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Will Hearn, Will is the sales director for EMEA and the rest of the world for Sendinblue. Welcome to the podcast. Will, William: Thank you. Thanks for having me. Mike: So I'm really excited to talk a little bit about Sendinblue and marketing automation. But before we do that, can you just tell me a little bit about your career journey and how you've got to involved with and in blue? William: Yeah, sure, probably to start with, as every salesperson says, I didn't plan to be in sales, I plan to be in marketing,... --- ### Mike Green Joins EPDT as Editor > IML Group has announced that Mike Green is set to become the new Editor of Electronic Product Design & Test (EPDT). - Published: 2023-04-13 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2023/04/epdt-appoints-mike-green-as-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Europe and Pan-European Technology Publications IML Group has announced that Mike Green is set to become the new Editor of Electronic Product Design & Test (EPDT). He will start in his new role on the 3rd May, as he returns to technology journalism after over a decade working in PR. Mike replaces former editor Mark Gradwell and the current acting editor Ally Winning. Published on a monthly basis, EPDT is a UK technical journal for electronics design, manufacturing and test engineers. The publication deals with every aspect of the electronic system development/production cycle, as well as the supply chain that supports it. Russell Goater, Group Publisher of EPDT commented, “With his broad application knowledge, extensive experience and work rate, Mike is going to play an integral part in driving EPDT forward in the coming years. We see this as the beginning of an exciting new chapter for the magazine. ” “I am really looking forward to taking on this role and building on the sterling work that Mark and Ally have done,” adds Mike Green, the newly appointed EPDT Editor. “From day one, I will be focused on developing exciting editorial features to boost reader engagement and working with the commercial team on introducing an array of new promotional opportunities. ” We wish Mike the best of luck in his new role and look forward to seeing the direction he will take with EPDT moving forward. --- ### Cooking Up The Perfect Recipe for a Successful B2B Event: The Top 10 Tips for B2B Event Success > This blog will explore the top 10 of these key ingredients to enable you to develop your best event recipe yet. - Published: 2023-04-11 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2023/04/top-10-tips-for-b2b-event-success/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning, Shows and Events for B2B Tech There is no doubt that most of the readers of this blog will have attended a huge variety of events at all stages of their lives. These will of course span a huge variety of formats and interests – from hobbies through to professional conferences. It doesn’t matter how varied your experience of events is; there will be a few key things that stuck with you from each one, whether they be good or bad. Clearly, the aim is to be remembered for all the right reasons. As a show organiser, you will never please everyone, yet the vast majority of needs will be able to be met with relative ease. The devil really is in the detail. Some details are large and obvious, while others are smaller and barely noticeable. It’s a bit like baking a cake – they all use basically the same foundation ingredients, just in different ways. Each result is unique with its own flavour but all are delicious. If you forget an ingredient the results will become either “just average” or a catastrophic flop. As consumers, do we all like each type and flavour of cake? No, of course, we don’t – but we know which flavours, sizes and formats work for our needs at any given time. This blog will explore the top 10 of these key ingredients to enable you to develop your best event recipe yet. Event format Understanding what your audience wants or is best suited to your event concept is... --- ### A Napier Podcast Interview with Ruben Vardanyan - Joomag > Ruben Vardanyan, Founder and CEO Joomag, shares how the traditional PDF has evolved in a more mobile-focused world. - Published: 2023-04-06 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/04/a-napier-podcast-interview-with-ruben-vardanyan-joomag/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, media page podcasts Ruben Vardanyan, Founder and CEO of digital publishing platform Joomag, shares how the traditional PDF has evolved in a more mobile-focused world and how interactive alternatives benefit both marketers and their customers. He discusses the increasing requirements marketeers demand from their content, and how thoughtful personalisation leads to higher conversion rates. Find out how to optimise content based on reader behaviour and why we must educate businesses on how the digital world works. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Ruben Vardanyan - Joomag Speakers: Mike Maynard, Ruben Vardanyan Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Ruben Vardanyan. Ruben is the founder and CEO of Joomag. Welcome to the podcast. Ruben: Thanks for hosting Mike. Mike: So, Ruben I mean, tell me a little bit about how you got to found Joomag. You know, what, what was your career version and what inspired you to start the product? Ruben: Yeah, that's an interesting story. So Jumeirah was founded back in 2010, during the ad of blogging, when platforms like Blogger and WordPress, as you recall, were incredibly popular. So our goal at this time was to create a platform that would enable people to create visually stunning authoritative... --- ### A Sad Goodbye to Yves Fontaine > Napier was saddened to hear the news that Yves Fontaine passed away at the end of March this year following his battle with cancer. - Published: 2023-04-03 - Modified: 2023-04-20 - URL: https://www.napierb2b.com/2023/04/a-sad-goodbye-to-yves-fontaine/ - Categories: Electronics Media News - Tags: news about napier Yves Fontaine Napier was saddened to hear the news that Yves Fontaine passed away at the end of March this year following his battle with cancer. Having been a key member of the team- working as a freelance French translator for Napier for several years, Yves will be greatly missed by the Napier team. Yves had worked with many members of the Napier team over the years, and was always a delight to talk to, as well as a truly lovely person. “It was very sad to hear the passing of Yves, he was a very talented translator and always produced great work, my thoughts and prayers go out to his friends and family at this difficult time. ” - Tristan Van den Berg, Marketing Specialist “I would just like to say what a pleasant, helpful and thoroughly professional chap Yves was. I don’t think I can recall him ever turning down a translation request, regardless of whether he was on holiday (overseas), or latterly when he was struggling with his illness. He was working right up until his untimely death. I think that summed up what kind of person Yves was (even though I never met him) - totally reliable and a true professional. He will be missed. ” – Clare Reader, PR Specialist Our thoughts are with Yves’s friends and family at this difficult time. --- ### A View of the Electronics Supply Chain in 2023 > John Ward, shares some market analysis and data insights on what the future of the electronics supply chain looks like in 2023. - Published: 2023-03-30 - Modified: 2023-03-30 - URL: https://www.napierb2b.com/2023/03/a-view-of-the-electronics-supply-chain-in-2023/ - Categories: Electronics Media News - Tags: industry trends We were delighted to receive a guest blog post from John Ward, Senior Director at Commodity IQ, (part of SupplyFrame), who shares some market analysis and data insights on what the future of the electronics supply chain looks like in 2023. Recession risks have subsided somewhat, and central banks are advancing in controlling inflation. Still, electronic component lead times are improving faster than prices as demand deteriorates in some markets, inventories are at historical highs, and new disruptions could emerge with a further intensification of the Russia-Ukraine war and China’s continuous COVID-19 challenges. In early May 2022, Supplyframe predictive intelligence identified the sharp downturn in consumer electronics, PC, and smartphone demand by analyzing the engineering design actions, demand sourcing signals, and contract pricing for specific electronics components widely employed in these sectors like DDR4 DRAM in PCs. We are still experiencing this downturn and weakened hyperscaler and enterprise server demand. The Supplyframe Commodity IQ solution – which provides always-on, holistic electronics supply chain analytics and analysis – has revealed that the electronic components value chain is getting some pricing and lead time relief for the first time in several quarters. However, price reductions are still hard to achieve despite lower demand and lead times. While inventories may have peaked in some categories in Q4 2022, electronic component lead times remain more prolonged than historical norms, and specific semiconductor devices still have factory lead times of over 48 weeks. Nevertheless, there is reason to be optimistic. Commodity IQ operational metrics reveal... --- ### Foot Traffic Back to Pre-Covid Times for embedded world 2023 > embedded world 2023 received almost 27,000 visitors, 40% of which came from abroad, and which is over 50% more than last year. - Published: 2023-03-29 - Modified: 2023-03-31 - URL: https://www.napierb2b.com/2023/03/foot-traffic-back-to-pre-covid-times-for-embedded-world-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Over 950 exhibitors from 44 countries presented their product innovations and solutions at the embedded world exhibition and conference between 14th-16th March 2023 in Nuremberg, Germany. As an event that has long been regarded as the ‘go-to’ place to gain insight into embedded system technologies, it was great to see the event back in its full glory- as despite a successful return last year, visitors were down around 1/3 in 2022 compared to pre-COVID levels. "We were overwhelmed by the number of visitors," reports embedded world Executive Director Benedikt Weyerer. This year, almost 27,000 visitors, which is over 50% more than last year, flowed through the exhibition halls during the three days, with over 40% of these visitors coming from abroad. The lecture program which was held alongside the electronic displays conference attracted 1659 participants and speakers from 46 countries. "Our approach to reflect the state of the art with a clearly structured program and at the same time to address new topics garnered very positive response from the participants; the classes and sessions were exceptionally well attended" said Prof. Dr Ing. Axel Sikora, Chairman of the embedded world Conference. “The three keynotes were, as ever, excellent – especially Prof. Ali Hessami's presentation on AI Ethics struck a chord. " We are pleased to report that the figures truly do represent the success of embedded world, as the clients we spoke to at the show were very happy with the quality of leads, noting the improvement from last year. For... --- ### OK, We Admit it. We Used AI for Content Generation! > We ran a small experiment using AI generated content. We’re sharing the findings so you can understand whether AI can provide a solution. - Published: 2023-03-28 - Modified: 2023-03-30 - URL: https://www.napierb2b.com/2023/03/ok-we-admit-it-we-used-ai-for-content-generation/ - Categories: Marketing Blog - Tags: artificial intelligence in B2B marketing, content marketing We have misled our blog readers by using AI for content generation. But we’re not sorry! In fact, it was a small test that we ran to see how well AI could generate blog posts and to find out if anyone noticed. We posted a couple of blog posts under the alias Greg Aidley that were generated by AI and had some light touch editing by human writers. We thought it would be a good experiment and have learnt a lot from it. We’re sharing the findings so you can understand whether AI can provide a solution. Here are our findings: Nobody complained Perhaps the most surprising thing was that no one asked whether we had used AI to generate content. So the quality of the AI writing was good enough to “pass” as human written when people didn’t know. The audience included most of the Napier team (we kept the use of AI as a little secret among a couple of us). So it is possible to use AI to generate content that feels “good enough”. You have to edit No one noticed, but to be fair we need to confess that we choose to use human authors to review and edit the text. To be honest, some of the stuff that the AI produced really wasn’t up to scratch and we weren’t prepared to have the content on the website without editing. Obviously, the introduction of a human editor does mean that it’s less surprising that no one... --- ### Elettronica Tech Launches ‘Enriched News’ > Elettronica Tech has launched “Enriched News", which provides information about price and inventory information updated in real-time. - Published: 2023-03-28 - Modified: 2023-03-31 - URL: https://www.napierb2b.com/2023/03/elettronica-tech-launches-enriched-news/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Launched in April 2020, Elettronica Tech is about to celebrate its third birthday of informing technicians and electronic designers about current industry news and updates. Following a successful three years with 3,000 subscribers and nearly 1,000 articles published by over 250 different suppliers, Elettronica Tech has launched “Enriched News”. "Enriched news" (EN) has been launched to add to their technical offering and provide information about price and inventory information updated in real-time. To make this possible, Elettronica Tech has formed a new partnership with oemsecrets. com, a European search engine for electronic components, which inserts price and inventory information directly onto Elettronica Tech’s site. Thanks to this new partnership, Elettronica Tech has become the first Italian news site to include real-time price and inventory information alongside its news page. At the bottom of each article, a table will be displayed showing who the suppliers are, how much stock they have available and at what price. This new feature aims to streamline the process of getting in touch with the supplier, requesting quotations, and finalizing orders. This new addition to the Elettronica Tech site is an interesting development for the publication. Having the data directly on article pages offers the opportunity to speed up the basic evaluation process and potentially create new opportunities for distributors. We're looking forward to seeing how this new feature will be received by readers and the benefits it will provide to its users. --- ### Editor-in-Chief of Elektronik Praxis Johann Wiesböck Announces Retirement > We were sad to hear that Johann Wiesböck, Editor-in-Chief of Elektronik Praxis, will be retiring at the end of the month. - Published: 2023-03-28 - Modified: 2023-03-30 - URL: https://www.napierb2b.com/2023/03/johann-wiesbock-announces-retirement/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications We were sad to hear that Johann Wiesböck, Editor-in-Chief of Elektronik Praxis, will be retiring at the end of the month. After 35 years in the publishing business, Johann leaves behind an impressive legacy as Editor-in-Chief, having been an integral part of the publication’s success. He leaves some very big shoes for his successor, Maria Beyer-Fistrich, to fill in. To celebrate his career and bid him farewell, Johann’s colleagues and friends arranged a surprise farewell party at the Ketterer Kunsthalle in Munich on 23rd March 2023. The Elektronik Praxis editorial team and Johann’s friends, companions, and partners have compiled an 80-page special issue in honour of his retirement. The issue includes intimate stories and tributes from those who had the pleasure of working with Johann over the years. The overwhelming response to the call for articles is a testament to the high regard in which he is held by those who know him. We wish Johann all the best for the future and a happy retirement! --- ### Elettronica AV Releases New Dossier Focused on Automotive Industry > Elettronica AV has released a new dossier ‘Automotive Industry: straight to the goal’, focused on addressing megatrends. - Published: 2023-03-24 - Modified: 2023-03-30 - URL: https://www.napierb2b.com/2023/03/elettronica-av-releases-dossier-automotive-industry/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Elettronica AV has released a new dossier ‘Automotive Industry: straight to the goal’, which focuses on addressing megatrends such as electrification, autonomous driving and shared mobility, which were identified at the automotive conference at electronica last year. Featured on the Elettronica AV site, the dossier shares content that addresses the evolution of the automotive industry, focusing on topics such as changes to approach to market, and the need for leading car manufacturers to transform their business models. It’s great to see publications such as Elettronica AV use their resources to focus on specific, insightful topics within the industry, and we know that the transformation within the automotive industry will be an interesting read to many of the publication's visitors. The full automotive dossier can be found here. --- ### Edge AI and Vision Alliance Announce The 2023 Embedded Vision Summit > The 2023 Embedded Vision Summit is just around the corner and will take place from 22nd-25th May in Santa Clara, California. - Published: 2023-03-23 - Modified: 2023-03-31 - URL: https://www.napierb2b.com/2023/03/edge-ai-and-vision-alliance-announce-the-2023-embedded-vision-summit/ - Categories: Electronics Media News - Tags: artificial intelligence in B2B marketing, USA and American Publications The 2023 Embedded Vision Summit is just around the corner and will take place from 22nd-25th May in Santa Clara, California. As a conference and expo devoted to practical, deployable computer vision and visual AI, the Summit is organized by the Edge AI and Vision Alliance, an industry partnership operated by BDTI. With several leading semiconductor companies members of the Alliance, the worldwide industry partnership brings together technology providers who are enabling innovative and practical applications for edge AI and computer vision- making the summit an ideal place to see the latest innovations and trends within the field. Attendees will have direct access to experts on visual and perceptual AI and will be the first to see the latest products, technologies, and tools. AI vision is one of the main focuses of the summit, an area which is becoming increasingly important in a wide range of industries, from healthcare and automotive to manufacturing and retail. As more and more businesses and organizations look to harness the power of AI vision to improve their operations and enhance their products and services, the need for advanced-edge AI and vision processors, tools, and algorithms is greater than ever before. The Summit will feature more than 100 sessions, covering everything from technical know-how to the latest trends and developments in the field. The first 20 accepted talks have already been announced, and attendees can expect to hear from some of the most respected experts in the industry. Despite being US based, the Summit attracts... --- ### Is this the Future of Publishing? > We explore the challenges publishers are facing with the change in the trade media, and the options available to them to generate revenue. - Published: 2023-03-21 - Modified: 2023-03-30 - URL: https://www.napierb2b.com/2023/03/is-this-the-future-of-publishing/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications It’s no secret that the world of trade media publishing is tough. Arguably few industries have been forced to change more than publishing, and trade media has been particularly badly hit. Publishers have gone from a world where they controlled much of the distribution of information to the industry through printed magazines, to one where there is more information available than any reader could possibly consume. Furthermore, online publishing requires a very different approach to advertising than print, completely changing the business model for publishers. Of course, some publishers are still doing well, but others are finding it harder. We’ve seen a steady decrease in the size of editorial teams as budgets are cut, and this is obviously something that has to stop at some point. The challenges from an advertising point of view are frightening. Previously revenue was effectively unlimited in print: if you wanted to take more advertising you just needed to print more pages. The publisher just needed a corresponding increase in editorial, something that resulted in greater employment for journalists. Although publications were able to generate rapid increases in website visitors when they first launched their sites, in recent years we have seen the visitor numbers stagnate for many B2B trade publications. This is clearly the case in the electronics industry where in most Western European countries the number of page views has not increased according to Napier’s recent research. Website display advertising revenue is limited by the number of monetizable pages (unless you are willing... --- ### A Napier Podcast Interview with Mark Williams-Cook - AlsoAsked > Mark Williams-Cook, founder of AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature. - Published: 2023-03-21 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/03/a-napier-podcast-interview-with-mark-williams-cook-alsoasked/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, SEO for B2B Technology Marketers Mark Williams-Cook, the Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature and how this information can be useful beyond just SEO. He shares his journey to founding AlsoAsked and the advice he would give to someone just starting out in marketing or communications. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Mark Williams-Cook - AlsoAsked Speakers: Mike Maynard, Mark Williams-Cook Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today, I'm joined by Mark Williams-Cook, who is the founder of AlsoAsked a tool for SEO professionals. Welcome to the podcast, Mark. Mark: Thank you. Thanks for having me. Excited to be here. Mike: It's great to have you here. I really appreciate you taking the time. I mean, I think let's start off by talking about your background and how you ended up founding also are so you know, I look to your LinkedIn, it's very interesting. You've done a lot of different things. Do you want to, you know, just give us a potted history of your career and how you ended up where you are today? Mark: Yeah, sure. So I've been working in SEO for around about 20 years now. I'm... --- ### New Event Electronics Live Comes to Birmingham > Datateam Business Media has announced the launch of a new event, Electronics Live, which will be held on 17th January 2024. - Published: 2023-03-20 - Modified: 2023-03-31 - URL: https://www.napierb2b.com/2023/03/new-event-electronics-live-comes-to-birmingham/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Datateam Business Media has announced the launch of a new event, Electronics Live, which will be held at the National Conference Centre in Birmingham on 17th January 2024. Focusing on the latest technology, products and solutions in the electronic components supply chain, the one-day event aims to attract purchasing managers, influencers and key decision-makers that are looking to source cutting-edge products and solutions and stay up-to-date with the latest developments in the market. Taking place alongside the Instrumentation Live Exhibition, Electronics Live is a free-to-attend tabletop exhibition, which provides exhibitors and visitors with the opportunity to network with market leaders and innovators. Here at Napier, we are always delighted when we hear of a new event which will provide an additional platform for the industry to learn and network with each other. It's great that Datateam has been able to provide this opportunity, and we look forward to finding out more about Electronics Live as further details are released. --- ### The Ultimate European PR FAQ > We often get asked questions about PR in Europe, so we thought it would make sense to put them together in a FAQ blog post. - Published: 2023-03-16 - Modified: 2023-03-30 - URL: https://www.napierb2b.com/2023/03/the-ultimate-european-pr-faq/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications, PR and Media Relations for B2B Tech, UK and British Technology Publications, USA and American Publications Answers to the questions our American clients ask about doing PR in Europe Europe has a very different culture from the USA, particularly when it comes to the media. We often get asked questions about PR in Europe, so we thought it would make sense to put them together in a frequently-asked questions (FAQ) blog post. Are print magazines still a thing in Europe? Yes. It’s still the case that some readers prefer print. This is particularly true in Eastern Europe and Germany, but you can still find publications with print circulations around Europe. The readership of print magazines continues to decline, so just because print is still relevant, don’t think it’s the most important medium. In particular, we’re seeing younger engineers across Europe spurn print for digital, so your campaign should always be digital-first. Why didn’t journalists attend my breakfast meeting? Generally speaking, journalists don’t like breakfast meetings in Europe (this is particularly true in the UK). There are many factors that result in their dislike of early mornings: frequently it’s related to the challenges of travel in rush-hour, personal commitments before work or even the journalist living a long way from where you hold the press conference. We’d always recommend trying to avoid breakfast meetings. I don’t speak the language: does that mean I can’t be interviewed? Most B2B trade journalists speak English and are prepared to interview people who don’t speak the local language. Sometimes, however, they’ll ask for an email interview, as this allows them to... --- ### Why it Sometimes Makes Sense to Advertise for Your Channel > We explore the relationships between manufacturers and channel partners, and the challenges and advantages of this. - Published: 2023-03-14 - Modified: 2023-04-05 - URL: https://www.napierb2b.com/2023/03/why-it-sometimes-makes-sense-to-advertise-for-your-channel/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, B2B Technology Marketing Strategy I’ve worked for manufacturers and channel partners. The dynamic for each, particularly in technology, is an interesting one as both recognise the need for each other, yet there is almost always some degree of friction between the two. Relationship Challenges Manufacturers use distributors to reach smaller customers that they couldn’t service cost-effectively, while integrators and VARs provide additional services for the end customer. So there is clearly value in the channel, both in terms of efficiency and maximising the markets that any manufacturer can reach. Yet you’ll often hear manufacturers worry that their partners are favouring other suppliers, not doing enough promotion or taking too much margin. On the channel side, there will always be concerns about large businesses going direct and the lack of support from manufacturers. That perception has been exacerbated by the advent of e-commerce which has given rise to a trend for manufacturers to support direct online purchasing, something that channel partners might feel is “cutting them out of the loop”. Stronger Channel, Stronger Supplier Even though there can be issues in the relationship, the reality is that manufacturers need strong channel partners to succeed. The channel remains a vital part of the way that many B2B products are sold, with partners able to drive growth with a very different set of resources than those that are available to manufacturers. Doing Marketing “for the Channel” We’ve seen a trend recently where several manufacturers who are Napier clients have allocated money to marketing that might traditionally be... --- ### A Napier Podcast Interview with Abhi Godara - Rytr > In the latest podcast episode, Abhi Godara, CEO of Rytr, an AI content generator, shares his thoughts on the future of AI. - Published: 2023-03-13 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/03/a-napier-podcast-interview-with-abhi-godara-rytr/ - Categories: Marketing Blog, News About Napier - Tags: artificial intelligence in B2B marketing, content marketing, media page podcasts AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content generator, shares his thoughts on the future of AI, and explains the technology behind Chat GPT and how other platforms, such as Rytr, build on this technology. He also shares how to get the most out of AI-powered content and why being aware of its limitations is important. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Abhi Godara - Rytr Speakers: Mike Maynard, Abhi Godara Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today, I'm joined by Abhi Godara. Abhi is the founder and CEO of an AI product called Rytr. Welcome to the podcast. Abhi. Abhi: Thanks for having me, Mike. Mike: So it's great to have you on I mean, I'm interested learn about Rytr but first, you know, can you tell me a bit about your career journey? And how you got to the point where you decided to found Rytr? Abhi: Yeah, absolutely. I mean, like most good things in life, nothing is like a linear path, I guess, to where you get to today. But I started my career as a professional consultant working... --- ### Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush > We dive into the Semrush ‘State of Content Marketing 2023 Global Report’, and what marketers can expect for content marketing in 2023. - Published: 2023-03-09 - Modified: 2023-03-30 - URL: https://www.napierb2b.com/2023/03/top-trends-in-content-marketing-semrush/ - Categories: Marketing Blog - Tags: content marketing As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's why we were excited to dive into the Semrush ‘State of Content Marketing 2023 Global Report’, which provides a comprehensive overview of the current state of content marketing and predicts where the industry is headed in the coming year. In this blog post, we'll dive into some of the key findings from the report and discuss what they mean for B2B marketers looking to stay ahead in the ever-evolving world of content marketing. From the continued rise of video content to the growing importance of quality over quantity, there are plenty of insights to be gained from the report that can help marketers stay ahead of the curve and deliver effective content marketing campaigns. Types of content to watch out for Why is content important? According to Semrush, paid ads and social media account for less than 10% of B2B website traffic, leads, or sales. Even for e-commerce, the number is less than 20%. So, what is the largest and most effective source of marketing ROI for brands? In every industry—ranging from technology to manufacturing and non-profits to pharma—the answer is organic search and referral traffic. And it’s all generated by content marketing. Semrush’s report shared several types of content to watch out for and we’ve highlighted the top five types of content you should be including in your content marketing strategy: Podcasts are... --- ### A Napier Podcast Interview with Rena Fallstrom - Pure Storage > In the latest podcast episode Mike sits down Rena Fallstrom, VP of communications at Pure Storage. - Published: 2023-03-02 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/2023/03/a-napier-podcast-interview-with-rena-fallstrom-pure-storage/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry dramatically expanded and how she collaborates with the international team to ensure communications are tailored to each region and no valuable region is ignored. Discover why working with analysts can be beneficial and hear some top tips on how to build relationships with the analyst community, to ensure a beneficial working relationship. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Rena Fallstrom - Pure Storage Speakers: Mike Maynard, Rena Fallstrom Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology for podcasts from Napier. Today I'm joined by Rena Fallstrom. Rena is the VP of Communications at Pure Storage. Welcome to the podcast Rena. Rena: Thank you, Mike. Great to see you again. Mike: It's good to see you. We met fairly recently in the States, which was really nice. You know, just to kick off, I'm always interested with people in how they got their position, you know, you're running global communications at pure storage. Can you give us a bit of a background as to how your career got to this point? Rena: Absolutely. You know, I will say my entire career has been in the data storage... --- ### How are Marketing Automation Platforms Using AI? > Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms. - Published: 2023-03-01 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2023/03/how-are-marketing-automation-platforms-using-ai/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms, and the limitations the systems face with integrations with tools such as ChatGPT. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Six - How are Marketing Automation Platforms Using AI? Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the marketing automation moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the marketing automation moment Podcast. I'm Hannah:. Mike: And I might mean out. Hannah: This week, we talk about marketing automation platforms using AI, MailChimp getting hacked, how many people are replacing marketing automation systems? Mike: And we give you tips on how to get the most from your marketing automation system. Hannah: Hi, Mike, it's great to see you. And it's good to be back for another episode of The Marketing Automation moment. Mike: Hi, Hannah. Well, it's gonna be fun. I think there's been quite a lot happened in the world of marketing automation. A lot of it around, I guess, AI? Hannah: Yes, definitely. And I really want to talk about what I think is the buzzword or 2023 so far, and that's chat. GPT. I mean, this... --- ### How Does LinkedIn Match Job Titles for Advertising Campaigns? > We explore how B2B marketers can set up their LinkedIn advertising campaigns with the right criteria to target the right audience. - Published: 2023-02-27 - Modified: 2023-02-27 - URL: https://www.napierb2b.com/2023/02/how-does-linkedin-match-job-titles-for-advertising-campaigns/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Social Media for B2B Marketers If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results. Although LinkedIn will encourage you to open up your criteria to make the audience large – and therefore boost LinkedIn’s revenue – generally the ability to target exactly who you want to communicate with is the superpower of this important advertising platform. We see many very small campaigns that are often around the minimum audience size deliver phenomenal results with almost negligible budgets. There are some downsides to more precise targeting: the cost per click, impression or acquisition will increase. Furthermore, companies often want to target a similar persona, so there tends to be greater competition as you focus your campaign more tightly. This shouldn’t be a surprise – the average cost of running an advert to everyone working in, say, the retail industry in the UK should be less than targeting only CIOs in this sector. Although job function can be useful, it’s pretty broad. So we typically work with clients to target specific job titles. But it’s important to understand that job title is not an exact match: LinkedIn groups job titles so you need to be very careful to make sure you are hitting the right people for all of your campaigns. The LinkedIn Job Title Matching Algorithm Let’s be clear about the problem: if you put a job title into an audience definition for an ads campaign your ad will be shown to people... --- ### it-daily.net and speicherguide.de Announce Storage Survey > it-daily.net and speicherguide.de have announced that they are undertaking a survey assessing the state of storage infrastructure in 2023. - Published: 2023-02-27 - Modified: 2023-02-27 - URL: https://www.napierb2b.com/2023/02/it-daily-net-and-speicherguide-de-announce-storage-survey/ - Categories: Industrial Media - Tags: Germany and German Tech Publications it-daily. net and speicherguide. de have announced that, together, they are undertaking a survey assessing the state of storage infrastructure in 2023. The aim of this survey is to provide an overview of current storage systems and whether these systems will be able to handle the increasing pressures of the industry over the next five years. The survey will ask responders a range of questions including their current forms of storage, the demand for primary and secondary storage, their requirements for storage systems, and the challenges their storage infrastructure poses. The results from this survey will provide readers with insight into the industry’s trends and pain points, helping them to reposition themselves and face upcoming challenges. With the technology industry constantly evolving, surveys such as these are essential in providing businesses with the information needed to adapt. While analysts are often relied upon for their industry expertise and market knowledge, publications have access to expansive and accurate databases, putting them in a fantastic position to gain insights, and share these valuable findings with their readers. Find out more about the Fit for Future survey here. --- ### 7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World > This blog post explores just some of the reasons why events are still relevant and important in this modern post-pandemic world. - Published: 2023-02-23 - Modified: 2023-02-23 - URL: https://www.napierb2b.com/2023/02/7-reasons-why-a-b2b-event-is-more-relevant-than-ever/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers, Shows and Events for B2B Tech A flourishing show or conference is hard to sustain in today’s busy world, and yet if the right audience is invited, they maintain their position as the most productive form of networking and information gathering. This blog post will explore just some of the reasons why events are still relevant and important in this modern post-pandemic world we find ourselves in. Communication Communication lies at the heart of any event. At a B2B event of any size conversation flows between peers, suppliers, customers, and even just between colleagues whose daily lives don’t normally allow that interaction to happen as freely. A high-quality B2B event will also enable conversations to flow with a wider audience of potential customers. Not only is it the ideal platform to spread your brand and message into new customer areas, but it also facilitates growth across existing clients. Any delegate attending any event will be there to learn and expand their knowledge – the perfect scenario to find out the latest updates on what your customers would like to achieve, what help they need, and ultimately which partners will be able to provide that solution to them. We never stop communicating, but the way we do that has moved on enormously. The personal relationship between supplier and provider has changed, and while we are able to be in touch globally at the touch of a button, do we really still know the people we do business with? Relationships This is where the trade show, conference or... --- ### IEN Europe to Attend Face-to-Face Tradeshows > We were delighted to hear that IEN Europe will be attending Hannover Messe, SPS Parma, embedded world and more in the coming months. - Published: 2023-02-22 - Modified: 2023-02-27 - URL: https://www.napierb2b.com/2023/02/ien-europe-to-attend-face-to-face-tradeshows/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Shows and Events for B2B Tech We were delighted to hear that IEN Europe will be attending Hannover Messe, SPS Parma, embedded world, SENSOR+TEST and WIN Eurasia in the coming months. Published by TIMGlobal Media, IEN Europe provides eight printed issues per year, and three digital issues, covering trends from 5G technology, and cybersecurity to robotics and energy shortages. Visitors will have the opportunity to meet the editorial team in person and discuss the latest information and technology developments in the industrial B2B European market. After a few years of virtual alternatives, it is great to see more publications making a return to face-to-face events. Trade shows such as these are a great way for publishers to increase awareness of their publications, helping to expand their databases and benefiting both the publishers and their customers. Attending these events will undoubtedly be a valuable experience for both IEN Europe, who will be able to connect with their audience, and their customers, who will gain valuable insights into the industry’s developments and trends. --- ### Forrester Wants to Say Goodbye to MQLs and Move to Opportunities > We explore what Forrester means by saying that marketers should stop using MQLs and MQAs and move to opportunities - Published: 2023-02-21 - Modified: 2023-02-24 - URL: https://www.napierb2b.com/2023/02/forrester-wants-to-say-goodbye-to-mqls-and-move-to-opportunities/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning Recently Forrester has been promoting a range of content, including a webinar, saying that marketers should stop using MQLs and MQAs and move to opportunities. This is potentially a dramatic change for marketers, so we thought it would make sense to explain what Forrester is saying and what it means for you. The Basic Premise: A Switch from Leads to Opportunities B2B marketing has been dominated by the concept of leads: i. e. it’s been all about individuals. But there are problems with a lead-centric approach, particularly as the product gets more expensive, complex or important because decisions are made by groups of people, not individuals. Forrester’s research shows that 82% of B2B purchases are made by groups and not individuals. Most B2B marketers understand the concept of a decision-making unit (DMU), which is often called “buying committee” in America. Different people in an organisation take on different roles and come together as a group of people to make a buying decision. This isn’t new, but Forrester’s point is that marketers still focus on individuals rather than the DMU as a group. The Problems with MQLs Of course, there are several reasons why there are problems with MQLs, in addition to the fact that they don’t represent how things are bought in the real world of B2B. Leads are also not a great thing to monitor through the nurturing and sales process as typically 99% of MQLs don’t lead to a sale according to Forrester. This means that there is... --- ### A Napier Webinar: A Practical Guide to Understanding and Using B2B Customer Journeys > Watch our on-demand, 'A Practical Guide to Understanding and Using B2B Customer Journeys', where we discuss how you can use them for success. - Published: 2023-02-20 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2023/02/practical-guide-to-understanding-and-using-b2b-customer-journeys/ - Categories: Marketing Blog, News About Napier - Tags: B2B Buyers' Journey and the Sales Funnel, Marketing Tactics Webinars, Napier Webinar A key component of any successful B2B technology marketing campaign is the analysis of customer’s behaviour and the process they go through when choosing products and services. Customer journeys allow you to map these behaviours and provide a tailored marketing and communications plan to quickly move the customer from awareness to opportunity. Watch our on-demand, 'A Practical Guide to Understanding and Using B2B Customer Journeys', where we discuss what customer journeys are, and cover: A simple four-stage model to getting started with customer journeys Example customer journey maps How analysing customer touchpoints delivers tangible results Why different personas follow different journeys Designing campaigns to accelerate customers along their journeys Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘A Practical Guide to Understanding and Using B2B Customer Journeys’ Transcript Speakers: Mike Maynard Hi, and welcome to the latest Napier webinar, where we're going to talk about customer journeys. So customer journeys are really, really interesting and an important part, I think of any approach to marketing. But maybe the interesting thing to do is to take a look at, you know what some people say about customer journeys. And so what I'm going to do is I'm going to pick Drake. Now, obviously, you know, maybe maybe r&b stars are perhaps not your useful, or most used quote for information about marketing. But he's got a lot to say about journeys. Sometimes... --- ### Amelia's Weekly Fish Fry Podcast Celebrates 500th Episode > Amelia’s Weekly Fish Fry celebrates their 500th episode, the podcast covers a wide range of topics related to electronics and technology - Published: 2023-02-20 - Modified: 2023-02-28 - URL: https://www.napierb2b.com/2023/02/amelias-weekly-fish-fry-celebrates-500th-episode/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Amelia’s Weekly Fish Fry, the weekly podcast by EE Journal has celebrated its 500th episode. Covering a wide range of topics related to electronics and technology, the 500th episode of the podcast features David Mayman, the CEO of Mayman Aerospace. In this episode, Amelia and David discussed his motivation to design jetpacks and air utility vehicles, and the future of aviation. Celebrating the 500th episode of Amelia’s Weekly Fish Fry is a great milestone for the podcast. The show's growth on YouTube and other social media platforms is also a positive sign that the podcast will continue to thrive and reach new audiences in the future. Congratulations to Amelia and the team on this fantastic achievement. --- ### EE Journal Celebrates 20th Anniversary > Congratulations to EE Journal which celebrates its 20th anniversary this year in the fast-paced world of electronic design. - Published: 2023-02-17 - Modified: 2023-02-28 - URL: https://www.napierb2b.com/2023/02/ee-journal-celebrates-20th-anniversary/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Congratulations to EE Journal which celebrates its 20th anniversary this year, providing independent insight and analysis on the fast-paced world of electronic design for a worldwide engineering audience. Founded in 2003, Techfocus Media’s Electronic Engineering Journal attracts an industry-leading audience through compelling editorial, news, analysis, and multi-media. To celebrate its 20th anniversary, EE Journal will be running specials on its marketing/advertising programs all year. We wish EE Journal the best of luck for its future, and may its success continue! --- ### Like All Good Stories, The B2B Marketing Journey has a Beginning, Middle and End > In this blog, we examine certain aspects the B2B customer journey, exploring the complexity of it and demystify some of it. - Published: 2023-02-16 - Modified: 2023-02-24 - URL: https://www.napierb2b.com/2023/02/b2b-marketing-journey-has-a-beginning-middle-and-end/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy The B2B customer journey from awareness to purchase can be a long trip. Or a short hop. In either case, the B2B journey to the product or service you offer is guided to some degree by your own awareness of your prospective customers’ buying process. That includes everything from the fundamental nature of what you have to offer, the multiple personas you are offering those benefits to, and their preferred method of purchase. What I mean by the latter is that some prefer to take the scenic route, where they luxuriate in the view and absorb what they learn along the way, continually gathering confidence that they’re making the right decision. Others prefer the historic route, looking to discover what others have experienced in previous interactions with your company, product or service. And still, others just want to take a decision and arrive at their destination as quickly as possible - although that approach can backfire as a false economy. Whatever the case, B2B marketing that helps to guide a customer journey is far more intricate than it might first appear, and that’s largely because, when done well, the process is far more complex than many who would offer their advice (for a handsome fee) would have you believe. In this blog, we’ll examine certain aspects of that complexity and demystify some of it. It won’t cost you a penny. But understanding it will improve your sales success. So what, exactly, is a “customer journey”? At Napier, we define it... --- ### A Napier Podcast Interview with Mark Stouse - Proof Analytics > In the latest podcast episode Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics. - Published: 2023-02-15 - Modified: 2023-04-18 - URL: https://www.napierb2b.com/2023/02/a-napier-podcast-interview-with-mark-stouse-proof-analytics/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, Measurement of B2B Technology PR & Marketing, media page podcasts In the latest podcast episode, Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics. Mark discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line. Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Mark Stouse - Proof Analytics Speakers: Mike Maynard, Mark Stouse Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Mark Stouse. Mark is the CEO of Proof Analytics. Welcome to the podcast, Mark. Mark: Hey, it's great to be here. Thank you so much. Mike: So Mark, tell me what happened in terms your career? How did you end up founding Proof? Mark: You know, I started out like probably everybody else in marketing and communications, because I used to do that as well, you know, and I was beating my head against this brick wall of the inability of being able to prove the value of what we were doing, right, where everyone understood that they needed to have... --- ### How to Get Great Case Studies from B2B Customers > We explore the different things companies should consider when organising, and creating fantastic case studies. - Published: 2023-02-14 - Modified: 2023-02-14 - URL: https://www.napierb2b.com/2023/02/how-to-get-great-case-studies-from-b2b-customers/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Case Studies, content marketing, marketing How to get great case studies and testimonials from customers... Case studies are hard. It’s so difficult to get a customer to agree to write a case study, generate a description of how they are benefitting from your product or service without revealing confidential information and then get approval from the customer’s legal team, or whoever is the gatekeeper of supplier endorsement. But case studies are so important. They showcase your products in action, bring benefits to life and have an implied endorsement from the customer. So if case studies are so important, how do we overcome the challenges? It’s not easy, but in our experience, there’s a lot you can do to make the process a little easier. Put Yourself in the Shoes of the Customer Doing the Case Study A customer is committing a lot when they agree to a case study. It’s not just the time to write it, it’s what the case study means for their future relationship with you. The customer is going to tell you all the benefits they got from your product. They’re also going on the record saying that you are the best supplier. This is not what tough negotiators would recommend if the customer is to be in a strong position when trying to get a discount off next year’s maintenance or a repeat purchase. So customers feel they will be indebted to you. Perhaps more importantly, customers are committing to you as a vendor. If your product fails, there is... --- ### New Career Move for Michelle Winny > Michelle Winny announced she is starting a new position as Deputy Editor at Labels and Labeling, part of Tarsus Group. - Published: 2023-02-14 - Modified: 2023-02-27 - URL: https://www.napierb2b.com/2023/02/new-career-move-for-michelle-winny/ - Categories: Electronics Media News - Tags: Editor News and Updates, Europe and Pan-European Technology Publications Michelle Winny has announced that she is starting a new position as Deputy Editor at Labels and Labeling, which is part of the Tarsus Group. Michelle has previously worked as a freelance editor for PCR and Electronics Today Magazine. We wish Michelle the best of luck in her new role. --- ### B2B Marketing Trends 2023 > This blog post is a summary of our take on the latest trends in marketing, and about the way we think marketing will change in the future. - Published: 2023-02-13 - Modified: 2023-02-28 - URL: https://www.napierb2b.com/2023/02/b2b-marketing-trends-2023/ - Categories: Marketing Blog - Tags: artificial intelligence in B2B marketing, B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy, industry trends, Social Media for B2B Marketers Many clients ask us to give our take on the latest trends in marketing. We frequently put together presentations that analyse what has happened and make predictions about the way marketing will change in the future. This blog post is a summary of one of those recent presentations. What Happened in 2022 – The Starting Point for Marketing It’s always important to know where you are starting from, and 2022 proved to be an interesting year for marketing. A lot of the change was driven by the fact we began to exit the crisis caused by the COVID pandemic, although other crises were also available during the year. The return to more normal working after coronavirus, however, made it clear that things would never be quite the same again. Customers Interact More with Marketing, Less with Sales Perhaps the biggest change was the increase in the time B2B suppliers spend on self-directed research rather than talking to salespeople. Now, this is by no means a new trend: let’s face it there was a far bigger impact when companies started putting product data on their websites and salespeople could no longer secure a face-to-face meeting by offering to bring a printed data book. But the rate of change accelerated during COVID and in many industries, it’s clear that buyers are not going back to pre-pandemic levels of interaction with sales. I’ve heard many salespeople complain about how much harder their job is because customers don’t want to meet in person any... --- ### The Electronic Component Show (ECS) Returns for 2023 > The Electronic Component Show (ECS) is back and better than ever, with its latest edition set to take place on Thursday, 25 May 2023. - Published: 2023-02-07 - Modified: 2023-02-23 - URL: https://www.napierb2b.com/2023/02/the-electronic-component-show-ecs-returns-for-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Electronic Component Show (ECS) will return for 2023, with its latest edition set to take place on Thursday, 25 May 2023 at the Kassam Stadium in Oxfordshire. Having previously received fantastic feedback from purchasing professionals and design engineers, ECS provides visitors with the opportunity to network, discuss design and purchasing needs with exhibitors, and attend informative seminars. With 100% of the exhibition stands already sold, ECS 2023 promises to be a busy day with 67 exhibitors confirmed to attend. The event has attracted several international exhibitors for the first time, including companies from Turkey, the USA, China, France, Poland, and Germany. These new exhibitors join a long list of well-known companies, including APC Technology, Hamamatsu, Solid State Supplies, and Phoenix Dynamics, among others. The ECS 2023 seminar schedule features five in-depth seminars that will cover topics ranging from additive manufacturing, artificial intelligence, and obsolescence, to the sustainability revolution and wellbeing in the workplace. Visitors to the ECS 2023 can register for the event via the website and the show will be open from 10am to 3pm. Admission is free, including access to the exhibition and seminar program, car parking, refreshments, and networking spaces. In addition, visitors will receive a £5 food voucher for the catering truck. Mark Leary, publisher and founder of MMG Publishing, commented “Last year’s ECS was a very busy one-day show and based on feedback visitors liked the location, free car parking, complimentary drinks and snacks, seminar program and luxury football stadium setting. Visitors also liked... --- ### A Napier Podcast Interview with Karthik Suresh - Ignition > In the latest podcast episode, Mike sits down with Karthik Suresh, Co-Founder and Chief Product Officer at Ignition. - Published: 2023-02-02 - Modified: 2023-04-18 - URL: https://www.napierb2b.com/2023/02/a-napier-podcast-interview-with-karthik-suresh-ignition/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In the latest podcast episode, Mike sits down with Karthik Suresh, Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process. Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the pros of working in start-ups versus large corporations, and what marketers should consider when undertaking a product launch. Karthik also shares how to approach putting together a go-to-marketing plan, from establishing a target audience to communicating the value proposition of a new product. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Karthik Suresh – Ignition Speakers: Mike Maynard, Karthik Suresh Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Karthik Suresh Karthik is the co-founder of ignition. Welcome to the podcast, Karthik. Karthik: Thanks for having me on the show. Mike: It's great to have you here. I mean, to start off with, can you tell me about your career journey and how you've ended up at ignition? Karthik: Sure. So I have a tech background, I started my career in high frequency and algorithmic trading in New York, did that for about seven years. But you know, wanting to get into... --- ### Digital Marketing Trends 2023 > David, Account Manager at Napier, shares his insights and outlook on what digital marketing trends marketers can expect to see in 2023. - Published: 2023-01-30 - Modified: 2023-01-30 - URL: https://www.napierb2b.com/2023/01/digital-marketing-trends-2023/ - Categories: Marketing Blog - Tags: digital marketing, Email Marketing for B2B Technology, Marketing Strategy and Planning David Cunningham, Account Manager at Napier, shares his insights and outlook on what digital marketing trends marketers can expect to see in 2023, and how these will shape the future of digital marketing. Digital marketing is transforming our business and personal lives. Just ask any artificially intelligent device, service or programme. But will the intelligent assistance currently rendered by the like of Google Analytics, Mailchimp and Hootsuite give way to a new wave of artificial intelligence (AI) that we’ve not yet envisaged that will forever change our living and working landscapes... again. Don’t bet against digital marketing taking on new forms. The evolution of digital marketing, account-based marketing, automated marketing and the increasingly ubiquitous nature of podcasting for education, insight and entertainment is only just beginning and is set to grow exponentially. From the birth of cool to the future of digital marketing From the time we are born, our preferences are shaped by exposure. In a pre-digital age, this was largely by happenstance. When the ice cream van arrived in your neighbourhood, its cheery jingle from three streets away meant only one thing, it would soon be in front of your house and, mum and dad willing, you were going to have a good day. It wasn’t digital marketing. But you could argue that it was a primitive form of account-based marketing, i. e. , providing new and improved products and services (flavours! ) to an existing fan base. The person who composed the ice cream jingle – and... --- ### B2B Analyst Relations: What is it? > We share what B2B Analyst Relations is, and how a programme that influences the analyst community for your sector may help you. - Published: 2023-01-30 - Modified: 2024-11-05 - URL: https://www.napierb2b.com/2023/01/what-is-b2b-analyst-relations/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Industry Analysts Analyst relations is often an overlooked part of the B2B marketing mix. But whether you are a manufacturer, technology developer or service provider you should consider how analyst relations could help to drive you forward. This is how a programme that influences the analyst community for your sector may help you. Sales An analyst’s primary job is to talk to their customers and give their opinion on who is performing well in the market, what skill sets they have, and if they deliver on what they promise in their sectors. Analysts get paid for their expertise and market knowledge, which is then used primarily by their customers to make crucial decisions. And an analyst’s customer is potentially your customer who is using that analyst’s information to create a shortlist of companies to do business with. You want to be someone that an analyst can recommend and to get on that shortlist. A primary reason for active and ongoing engagement in analyst relations is that it will help your sales process. Coverage Traditionally, analysts generate detailed, often expensive to buy, reports. That’s because the information contained within them is highly researched, very detailed, and has demonstrable value to the buyer. To be part of these reports you must speak to analysts and make a compelling, factual case for your current business and future plans. If they like what they hear, and you fit that particular report’s criteria, your credibility – and visibility – will increase accordingly. In recent years, however, analysts... --- ### SPS Expands into America > SPS, the Smart Production Solutions trade show, organized by Mesago Messe Frankfurt, has announced that it will be expanding into America. - Published: 2023-01-27 - Modified: 2023-01-31 - URL: https://www.napierb2b.com/2023/01/sps-expands-in-america/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech SPS, the Smart Production Solutions trade show, organized by Mesago Messe Frankfurt, has announced that it will be expanding into America, premiering an 'Automation Sector powered by SPS' as part of IMTS 2024, before hosting a stand-alone trade show to be held in Atlanta in 2025. As an extension to the trade show in Nuremberg and its associated events in Italy and China, these new events will support and accelerate the exchange of knowledge of the industrial automation sector between the USA and Europe, addressing current challenges in areas such as supply chains, logistics, staff shortages and cost pressure. The 'Automation Sector powered by SPS' will take place at IMTS from 9th-14th September 2024 in Chicago, and will showcase the smart and digital automation solutions for industrial manufacturing. Following this event, Mesago Messe Frankfurt's U. S. sister company Messe Frankfurt Inc, will hold an independent industry event in Atlanta every two years under the name 'SPS - Smart Production Solutions,' of which the first will take place from 23rd-25th September 2025. “The Automation Sector at IMTS expands IMTS’ appeal as a must-attend event for businesses that want to increase their manufacturing efficiency through automation,” says Douglas K. Woods, President at AMT, which owns and produces IMTS. “By working with SPS – Smart Production Solutions, IMTS 2024 will have even more exhibits featuring advanced motion systems, vision and imaging, data analytics, systems integration, artificial intelligence, and cloud and edge computing. ” "We are delighted to enter into this cooperation and offer... --- ### Electronic Specifier Welcomes Two New Members > Electronic Specifier has welcomed two new members, with Kristian McCann joining as Editor, and Harry Fowle as Editorial Assistant. - Published: 2023-01-27 - Modified: 2023-01-27 - URL: https://www.napierb2b.com/2023/01/electronic-specifier-welcomes-two-new-members/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Electronic Specifier has welcomed two new members to its editorial team, with Kristian McCann joining as Editor, and Harry Fowle as Editorial Assistant. Kristian joins the team with a background in working at several different publications and news media organisations in Helsinki, Brussels and London. Kristian has a keen interest in the dynamics of geopolitics, news and how this relates to technology, and enjoys discussing tech and its latest developments. Harry also joins the Electronic Specifier fold, with a passion for all things geeky, from the latest video games to researching the newest tech trends. He has a passion for writing which stemmed from his interest in History, which he studied at University. Congratulations to both Kristian and Harry on their new roles, and we look forward to working with them. --- ### New Engineering and Manufacturing Awards Announced for 2023 > A new award, the Engineering and Manufacturing Awards has been launched, which will showcase the very best that UK engineering has to offer. - Published: 2023-01-26 - Modified: 2023-01-26 - URL: https://www.napierb2b.com/2023/01/engineering-and-manufacturing-awards-2023/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The Engineer, Eureka! , Manufacturing Management, Machinery and New Electronics publications have come together to launch the Engineering and Manufacturing Awards, which will showcase the very best that UK engineering has to offer. Covering all areas of the industry from design, manufacture, production and management, the awards feature a range of categories to allow entrants of all sizes and capabilities to showcase their excellence. Categories include Engineering Consultancy, R&D Product, Production Innovation and Design Team of the Year; with entrants having until 24th February 2023 to finalise and submit their entries. Here at Napier, we were delighted to hear of another award which will celebrate the fantastic work that is undertaken in the engineering and manufacturing sectors. We look forward to seeing the fantastic companies and entrants who get shortlisted, and the winners at the awards ceremony, which will be taking place on 19th May 2023, at the London Marriott Hotel at Grosvenor Square. --- ### Alan Burkitt-Gray of Capacity Media to Retire > Alan Burkitt-Gray has announced that after almost 50 years as a journalist, he will be retiring in April of this year. - Published: 2023-01-26 - Modified: 2023-01-30 - URL: https://www.napierb2b.com/2023/01/alan-burkitt-gray-of-capacity-media-to-retire/ - Categories: Electronics Media News - Tags: Editor News and Updates Alan Burkitt-Gray has announced that after almost 50 years as a journalist, he will be retiring in April of this year. Having joined Euromoney back in December 2000 as Editor of Global Telecoms Business, which has since been merged into Capacity Media, Alan has been Editor-at-Large for the last few years. Alan has been a staple in the telecom industry for several years, and he will definitely be missed. We wish him all the best for his retirement and future travels. --- ### A Sad Goodbye to Andy Turner > Napier was saddened to hear the news that Andy Turner passed away at the beginning of January this year at the age of 86. - Published: 2023-01-25 - Modified: 2023-01-30 - URL: https://www.napierb2b.com/2023/01/a-sad-goodbye-to-andy-turner/ - Categories: Electronics Media News - Tags: Editor News and Updates Napier was saddened to hear the news that Andy Turner passed away at the beginning of January this year at the age of 86. Having been a key member of the electronics industry since the 70s, Andy's career has spanned from being an Ad Manager at electronic components magazine to more recently working as a Sales Manager at Machinebuilding. net. Andy had worked with several members of the Napier team over the years. He was always a delight to talk to and a truly lovely person. We will miss him. Our thoughts are with Andy's friends and family. --- ### WEKA to Publish Trade Fair Magazine for HANNOVER MESSE > WEKA BUSINESS MEDIEN in cooperation with WEKA Fachmedien will publish the official trade fair magazine for HANNOVER MESSE in 2023. - Published: 2023-01-24 - Modified: 2023-01-30 - URL: https://www.napierb2b.com/2023/01/weka-to-publish-trade-fair-magazine-for-hannover-messe/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech WEKA BUSINESS MEDIEN in cooperation with WEKA FACHMEDIEN will publish the official trade fair magazine 'The Official Daily' for HANNOVER MESSE in 2023. Editorial teams from both WEKA BUSINESS MEDIEN and WEKA Fachmedien will be involved in the development of the magazine including INDUSTRIAL Production, KUNSTSTOFF MAGAZIN, materialfluss, Computer&Automation, Elektronik, Markt&Technik and LANline. HANNOVER MESSE will be taking place from Monday 17th April to Friday 21st April, and the magazine will be published daily covering the latest at the show from innovations, news, and product highlights, as well as press conferences and trends in the industries. Distributed exclusively to trade visitors and exhibitors in the entrance areas and congress area of the exhibition grounds, the magazine will also be available online as an e-paper at several publication websites, including industrial-production. de, kunststoff-magazin. de, materialfluss. de, computer-automation. de, elektroniknet. de, elektronik. de, markt-technik. de, lanline. de and on hannovermesse. de. Each issue will also be sent to 200,000 newsletter recipients. On day one of the exhibition, the e-paper will also feature multimedia content such as videos and animations, to enable the reader to interact and learn more information on the solutions, products and trade fair innovations. It's always beneficial to have an overview of the fantastic innovations that will come from HANNOVER MESSE, and it's great to see that this will be provided by WEKA BUSINESS MEDIEN and WEKA FACHMEDIEN, providing both attendees and non-attendees with the opportunity to get regular updates from the show. --- ### Why Podcasts are an Important Part of the B2B Marketing Mix > We explore why podcasts should be a key element of your marketing strategy, and some tips on how to set one up successfully. - Published: 2023-01-20 - Modified: 2023-01-20 - URL: https://www.napierb2b.com/2023/01/why-podcasts-are-an-important-part-of-the-b2b-marketing-mix/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, podcasts In recent years, podcasts have become an increasingly popular part of the B2B marketing mix. Podcasts offer a unique and engaging way to reach your target audience, and they can be an effective tool for building thought leadership and brand awareness. In this post, we'll explore some of the key reasons why podcasts should be part of your B2B marketing strategy. The potential of podcasting for businesses Podcasts are quickly becoming more popular in the business world, allowing B2B companies to maximize their marketing potential while also fostering further engagement with customers. Through podcasts, businesses can create content designed to inform and engage listeners, strengthen relationships with existing customers, attract new prospects and build a community around the brand. Podcasts are relatively easy to produce yet offer invaluable benefits for businesses of all sizes, from lead-generation opportunities to improved online visibility. Podcasts also provide a platform for human voices to represent your brand, which can be a lot more compelling than written content. The episodic nature of podcasts also means that you can achieve regular and frequent engagement with your audience. This builds much stronger relationships than campaigns, which might run for a short time and then stop, leaving the audience with an inconsistent relationship with your brand. Podcasts can be an effective way to reach your audience Podcasts can be an effective way to target a specific audience. Although it is true that some people don’t consume podcasts, many do and are increasingly looking to podcasts to learn more... --- ### Why Should You Use Personas to Enhance Your Campaigns? > In episode five of the Marketing Automation Moment podcast, Mike and Hannah share how to deal with a Martech stack that’s getting too complex. - Published: 2023-01-20 - Modified: 2023-04-18 - URL: https://www.napierb2b.com/2023/01/why-should-you-use-personas/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast In episode five of the Marketing Automation Moment podcast, Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos. They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Five - Why Should You Use Personas? Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the marketing automation moment Podcast. I'm Hannah. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the marketing automation moment Podcast. I'm Hannah:. Mike: And I'm Mike Maynard. Hannah: And today we discuss marketing automation platforms and quote in the complexity of the MAR tech stack, questions to ask in demos, Mike: and the importance of using personas to build your marketing campaigns. Hannah: Hi, Mike, it's great to have you back. You've just been in the US for the last couple of weeks. How are you doing? Mike: Hi, Hannah. Well, it's really good to be back. We had a great trip to the US had a week at sea, but and also a trip around the Bay Area. But it's nice to be... --- ### Editorial Changes at Network Computing > Editor Mark Lyward is now handling the editorial for both Network Computing's monthly newsletter and quarterly publication. - Published: 2023-01-19 - Modified: 2023-01-27 - URL: https://www.napierb2b.com/2023/01/editorial-changes-at-network-computing/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Ray Smyth, previously Editor for the Network Computing newsletter, has left publishing group BTC, with Editor Mark Lyward now handling the editorial for both the newsletter and publication. Published quarterly, Network Computing is currently published in a digital format only, alongside a monthly newsletter, which each feature exclusive content. The Network Computing Awards are also returning for 2023, which aim to recognise the products, the projects, the companies and the people which have been most impressive in the network management arena. Nominations are now open, with the awards free to enter, and have a closing deadline of 9th March 2023. Further information on the awards can be found here. --- ### New Content Direction for Elettronica AV > Elettronica AV has announced its content focus for 2023, with plans to use insights and surveys to keep readers informed of the latest. - Published: 2023-01-19 - Modified: 2023-01-27 - URL: https://www.napierb2b.com/2023/01/new-content-direction-for-elettronica-av/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Elettronica AV has announced its content focus for 2023, with plans to use insights and surveys to keep readers informed of the latest in the electronics market and address topics such as what the main challenges are for electronic professionals in the current global economy. To strengthen the magazine's content and knowledge, the Elettronica AV publication team will also be supported by a team of international contributors in 2023, including Ronald Bishop, Alan Friedman, and Georg Steinberger. These authors will focus on sharing their expertise and knowledge about the international economic scene and the electronics sector. With topics already chosen for the next six issues of Elettronica AV, the publication will examine market and technology subjects focusing on particular application fields, including aerospace and satellite, vending machines, automotive, wellness and fitness, transportation, subcontracting and assembly. It's great to see how publications such as Elettronica AV are continuing to put extreme thought into their content strategy to stay relevant to the industry; from focusing on timely topics to inviting international authors to enhance Elettronica AV's knowledge and expertise around the effects of current economic factors. We look forward to seeing the fantastic content Elettronica AV will publish in 2023. --- ### New Sales Manager Joins The Engineering Network > The Engineering Network (TEN) has welcomed Georgina Turner to the fold as Sales Manager, to cover a range of publications. - Published: 2023-01-18 - Modified: 2023-01-30 - URL: https://www.napierb2b.com/2023/01/news-sales-manager-joins-the-engineering-network/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications The Engineering Network (TEN) has welcomed Georgina Turner to the fold as Sales Manager. Georgina joins the team with extensive industry experience, taking responsibility for new business sales across a portfolio which includes the online platforms MachineBuilding. net and FasteningandBonding. net, as well as the all-new MachineBuilding. Live event in October 2023 and the quarterly design engineering magazine Industrial Technology. Commenting on her new role, Georgina said: “TEN is a modern-day success story in the specialist engineering publishing and events sector, thanks to a combination of old-fashioned values, excellent databases and the ability to deliver exactly what both readers and customers demand. The business has grown substantially in the 2 years since it was formed and I am looking forward to being part of this vibrant team as the growth continues. ” “We’re delighted to welcome Georgie to our team” commented Luke Webster. “Colleagues of her calibre are few and far between and she brings with her a super track record, excellent contacts and a desire to do the right thing by our customers as they seek growth in challenging times. ” We wish Georgina the best of luck in her new role. --- ### Marketing is Replacing Sales in B2B > We share the key insights from Gartner's 'Chief Sales Officer Leadership Vision 2023' report, and explore why marketing is replacing sales. - Published: 2023-01-16 - Modified: 2023-01-20 - URL: https://www.napierb2b.com/2023/01/marketing-is-replacing-sales-in-b2b/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy, content marketing “It is now accepted that most B2B buyers prefer a seller-free experience, increasingly relying on digital interactions to research solutions, evaluate suppliers and complete a purchase,” Chief Sales Officer Leadership Vision 2023 – Gartner. It has been obvious for some time that B2B customers are increasingly seeking information themselves, rather than involving a sales person, and contacting potential suppliers later in their customer journey. Gartner is one of the analyst companies that has highlighted this trend, and their excellent report, Chief Sales Officer Leadership Vision 2023, highlights the declining influencer of the sales person in B2B transactions. It's likely that the pandemic accelerated this trend. Buyers were unable to meet with their reps and this provided a gentle push for them to do more self-directed research. But this isn’t a fad that will reverse in a few years: it’s clear that many buyers feel that digital-led engagements are not only more enjoyable, but are much more efficient and effective. What Gartner Says about Marketing and Sales In the report, which follows on from other Gartner research showing that an increasing proportion of the customer journey is completed before a salesperson is contacted, the trend towards digital commerce is clearly described. The data show that 72% of B2B sales are transacted digitally, with 83% of B2B buyers saying that they prefer this approach. Clearly the move to digital and away from traditional rep-led sales will continue to grow. A further challenge is cost: Gartner identifies that sales salaries are increasing. So... --- ### A Napier Podcast Interview with Jeffrey Mack - Agility PR > Jeffrey Mack, VP of Marketing at Agility PR, sat down with Mike for the latest episode of Marketing B2B Technology. - Published: 2023-01-16 - Modified: 2023-01-16 - URL: https://www.napierb2b.com/2023/01/a-napier-podcast-interview-with-jeffrey-mack-agility-pr/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, PR and Media Relations for B2B Tech Jeffrey Mack, VP of Marketing at Agility PR, sat down with Mike for the latest episode of Marketing B2B Technology. Jeffrey discusses the benefits of having a PR platform that integrates distribution with measurement, and how measurement is becoming a critical component in successful PR strategies. He discusses how measuring PR success is evolving from traditional quantitative AVE data to more qualitative data and how marketing teams can benefit from this shift. Jeffrey also shares his thoughts on the future of trade publications and why marketeers may have more impact from reaching out to smaller industry publications. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Jeffrey Mack - Agility PR Speakers: Mike Maynard, Jeffrey Mack Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Jeffrey Mack. Jeffrey is the VP of Marketing at Agility PR. Welcome to the podcast Jeffrey. Jeffrey: Thank you very much happy to be here. Mike: It's great to have you on it's great to have someone who's involved in the PR side of marketing as well. So I'm really interested, you know, how did you get into the PR? How did your career develop? And how did you end up at Agility? Jeffrey: Yeah, it's a... --- ### Talking Industry Live to Host Unique Learning Experience > Talking Industry, the online panel discussion forum and podcast, will host Talking Industry Live on 25th April 2023. - Published: 2023-01-16 - Modified: 2023-01-26 - URL: https://www.napierb2b.com/2023/01/talking-industry-live-to-host-unique-learning-experience/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Talking Industry, the online panel discussion forum and podcast, has partnered with the Manufacturing Technology Centre (MTC), to bring exhibitors and visitors together in a unique environment with Talking Industry Live. Taking place on 25th April 2023, at the MTC in Coventry, this one-day event will provide a platform for visitors to learn about cutting-edge technologies and best practices through panel discussions, presentations, live demos and workshops. The event will be broken into five elements allowing visitors to tailor their own experience, from learning new skills to meeting with new suppliers and gaining knowledge through networking with peers. Panel discussions and workshops will take place throughout the day, focusing on topics such as robotics and automation, industrial data and AI, and managing equipment safety and cyber security in the modern factory. Seminars will also be taking place, covering subjects such as 'Collaborative Automation: Solving the UK Productivity Puzzle' and 'Additive Manufacturing: Automated 3D Printing – Exponential Manufacturing Possibilities'. The event is free to attend, although spaces are limited to 400 delegates. Visitors will also have the opportunity to see new products from organisations such as Motor Technology, Novotek and Omron, in a micro exhibition. It's fantastic to see publications such as DFA Manufacturing Media continue to evolve, by designing another platform that Talking Industry can use to educate and engage with the industry. Visitors can register their interest by clicking here and can find out more about the event via Talking Industry's website. --- ### PEMD 2023 Opens Call for Papers > The PEMD conference, has launched its call for papers, inviting specialists and professionals from across the industry to submit content. - Published: 2023-01-13 - Modified: 2023-01-26 - URL: https://www.napierb2b.com/2023/01/pemd-2023-opens-call-for-papers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Power Electronics, Machines and Drives (PEMD) conference, has launched its call for papers, inviting specialists and professionals to submit content which addresses the latest developments in the technologies and applications of electrical drives, machines and power electronic systems. In its 12th year, organizers, the IET, is hosting the conference for the first time outside of the UK, with plans for it to take place in Brussels, Belgium in October 2023. As a leading forum on power electronics, machines and drives, the conference provides a platform for specialists across the globe to network, showcase technical advances and share knowledge of the components, systems, process and materials that are driving innovation. It's great to see the PEMD conference head into its 12th year, and the change to host in Belgium, will certainly be beneficial for the event, due to convenient travel links from across Europe, and due to Brussels being home to one of Europe's largest Power Electronics hubs. We look forward to seeing how the conference unfolds, and the fantastic insights we are sure it will provide to the industry. Submissions for papers are due on 12th May 2023, and more details for submissions can be found here. --- ### A Napier Podcast Interview with Jason Byer - Crowdspring > In the latest episode of Marketing B2B Technology, we interview Jason Byer, Marketing and Partnerships Manager at Crowdspring. - Published: 2023-01-06 - Modified: 2023-01-09 - URL: https://www.napierb2b.com/2023/01/a-napier-podcast-interview-with-jason-byer-crowdspring/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, media page podcasts In the latest episode of Marketing B2B Technology, we interview Jason Byer, Marketing and Partnerships Manager at crowdspring. At a time when attention spans are shortening and competition rising, having great design assets can be vital to a successful marketing campaign. crowdspring is a collaborative design platform that simplifies the design process. Jason discusses how businesses can produce great designs whilst sticking to strict brand style guides, and the importance of the creative brief. He also shares why he thinks marketers shouldn’t get hung up on the tactics and the advice he would give to someone just starting out in their marketing career. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Jason Byer – Crowdspring Speakers: Mike Maynard, Jason Byer Mike: Thanks for listening to Markteing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Jason Byer. Jason is the marketing and partnerships manager at CrowdSpring. Welcome to the podcast, Jason. Jason: Thanks, Mike. Excited to be here. Mike: It's great to have you on. So I'm, you know, just tell us a bit about your career. How did you get to work at CrowdSpring? Jason: Absolutely. So I met our CEO through his startup lab, but startup Lab is a company where you're creating multiple different... --- ### Entries Now Open for The Electronics Industry Awards and The Instrumentation Excellence Awards > Entries are now open for the Electronics Industry Awards and Instrumentation Excellence Awards 2023, with a deadline of 30th April 2023. - Published: 2023-01-04 - Modified: 2023-01-04 - URL: https://www.napierb2b.com/2023/01/entries-open-electronics-industry-awards-instrumentation-excellence-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards Entries are now open for The Electronics Industry Awards and The Instrumentation Excellence Awards 2023. After another successful award ceremony for The Electronics Industry Awards last year, the event will return in 2023, with entries now open to the industry. Following a successful launch event, The Instrumentation Excellence Awards will also be returning in 2023; and they will once again take place alongside The Electronics Industry Awards on Thursday 19th October at the Grand Connaught Rooms in Covent Garden. The entry deadline for both events is the 30th of April 2023. For more information on categories and the voting process for The Electronics Industry Awards, please click here. For further details on The Instrumentation Excellence Awards, please click here. Good luck to everyone entering, and we look forward to attending these great events later this year. --- ### Editor Greg Blackman Makes a Career Change > Greg Blackman, Editor of several publications at Europa Science, has announced that he will be leaving the industry after nearly 15 years. - Published: 2023-01-02 - Modified: 2023-01-04 - URL: https://www.napierb2b.com/2023/01/editor-greg-blackman-makes-a-career-change/ - Categories: Industrial Media - Tags: Editor News and Updates, UK and British Technology Publications Greg Blackman, Editor of Imaging and Machine Vision Europe, Electro Optics and Laser Systems Europe, has announced that he will be leaving the industry after nearly 15 years, to focus on a career in horticulture. Publishing house Europa Science are yet to name a replacement for Greg, but we know he will be missed by several members of the industry. We wish Greg the best of luck in his new career. --- ### What are the Marketing Automation Trends for 2023? > Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation. - Published: 2022-12-21 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2022/12/what-are-the-marketing-automation-trends-for-2023/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation. They also share their thoughts on the increased use of automation reported by ActiveCampaign, as well as some tips on target audience segmentation. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Four - What are the Marketing Automation Trends for 2023? Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the marketing automation moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the marketing automation moment Podcast. I'm Hannah. Mike: And I’m Mike. Today we're discussing hub spots new film about startups. Hannah: We discussed the increase in the use of automation. We'll give you some predictions for 2023. And share some tips on target audience segmentation. It's good to have you back after an eye operation Mike, how are you feeling? Mike: Well, thanks, Hannah. I'm feeling great. Actually, the operations went really well. Still a little bit of blurriness from the drugs, but I'm almost back at full force. So looking forward to our conversation today. Hannah: So I think the biggest thing that you've missed while you were away, Mike, is that... --- ### Editorial Changes at EPDT > Mark Gradwell has left EDPT. Alistair Winning will be returning to EPDT as Interim Consulting Editor from January 2023. - Published: 2022-12-20 - Modified: 2023-01-12 - URL: https://www.napierb2b.com/2022/12/editorial-changes-at-epdt/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications After five years as Editor of EPDT, Mark Gradwell has announced that he will be leaving the publication to start a new role as a Senior Account Director at BWW Communications, in January 2023. Alistair Winning will be returning to EPDT as Interim Consulting Editor from the beginning of January, while EPDT continues the recruitment process for Mark's replacement. Alistair will also continue his role as European Editor of Power Systems Design. Although Mark has made a move to the 'dark side', especially as he joins one of Napier's competitors, we wish him all the best in his new role, and we know BWW Communications will treat him well. --- ### A Napier Podcast Interview with Sam Oh - Ahrefs > In this podcast episode, Mike chats with Sam Oh, VP of Marketing at Ahrefs who offer a suite of SEO tools. - Published: 2022-12-15 - Modified: 2022-12-15 - URL: https://www.napierb2b.com/2022/12/a-napier-podcast-interview-with-sam-oh-ahrefs/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, SEO for B2B Technology Marketers, Websites for B2B Technology As more people understand the value of SEO, competition increases. In this podcast episode, Mike chats with Sam Oh, VP of Marketing at Ahrefs who offer a suite of SEO tools from keyword research to competitor analysis. Sam discusses Ahrefs’ commitment to reliable data and how bad data can lead to bad decisions. He also offers advice on how marketeers can approach SEO campaigns and how impactful SEO fundamentals and basics can be for companies. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Sam Oh – Ahrefs Speakers: Mike Maynard, Sam Oh Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today, I'm joined by Sam Oh. Sam is the VP of Marketing at Ahrefs, an SEO company. Welcome to the podcast, Sam. Sam: Thanks for having me. Mike: It's great to have you on. I mean, you've had a really interesting career you seem to have done, you know, everything, including founding companies, and yet actually, you didn't start from a business background, tell us how you got to HR at fail your career developed? Sam: Yeah, so I guess it's run rather long story. So I started an E commerce in 2009. And I basically thought to myself, I'm young, and if I'm... --- ### Are Chatbots Improving Customer Experience? > In the third episode of the Marketing Automation Moment podcast, Mike and Hannah discuss the latest thinking around artificial intelligence. - Published: 2022-12-14 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2022/12/are-chatbots-improving-customer-experience/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast In the third episode of the Marketing Automation Moment podcast, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience. They also explore what Oracle's new 'fusion marketing' means for marketers, and share some tips on how to focus data on your goals. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode Three - Are Chatbots Improving Customer Experience? Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the market automation moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to the market automation Podcast. I'm Hannah. Mike: And I'm Mike. Today we're talking about AI. Hannah: We have a discussion about chatbots. Mike: We try to work out what Oracle means by fusion marketing. Hannah: And we share tip on how to focus data on your goals. So to start our conversation off today, Mike, I'd really like to have a chat about AI. Now AI is something that I think has really gained traction over the last few years. And it's definitely something I've seen this year, especially that's been talked about a bit more. And I actually came across a really interesting report by Oracle, that detailed that 86% of companies that use AI are using... --- ### A Napier Podcast Interview with Darby Sieben - Unbounce > In our latest podcast episode, we interview Darby Sieben, Chief Product Officer at Unbounce. - Published: 2022-12-01 - Modified: 2022-12-01 - URL: https://www.napierb2b.com/2022/12/a-napier-podcast-interview-with-darby-sieben-unbounce/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, Lead Generation Techniques and Strategies, media page podcasts The internet is an increasingly crowded place, with competition rising and ad costs increasing. Ensuring landing pages are as optimised as possible is more important than ever. In our latest podcast episode, we interview Darby Sieben, Chief Product Officer at Unbounce, who shares top tips and insights about creating effective landing pages. Darby shares how Unbounce continues to evolve to build tools that drive better conversions for marketeers, and his opinion on how pop-ups can be used for success. He also shares the advice he has gained from throughout his career and discusses his goal of helping marketeers get better at what they do and levelling the playing field between small and large businesses. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Darby Sieben – Unbounce Speakers: Mike Maynard, Darby Sieben Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Darby Sieben, Darby is the chief product officer from Unbounce. Welcome to the podcast Darby. Darby: Thanks, Mike. Glad to be here. Mike: It's great to have you on. I mean, I'm particularly interested, I had to look at LinkedIn and seen you've had like this amazing career where you've worked for the Yellow Pages in Canada, you've been an investment... --- ### Brand Guidelines: A Guide to Why, Where and How > Brand guidelines are essential in today's ever-expanding business world, we share why they are important and how to build one effectively. - Published: 2022-11-28 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/2022/11/brand-guidelines-a-guide-to-why-where-and-how/ - Categories: Marketing Blog - Tags: Napier design series Brand guidelines are essential in today's ever-expanding business world. Companies must look for ways to connect emotionally with customers and create everlasting relationships. Although it may feel like a cliché, the truth is people can fall in love with brands in B2C and B2B environments. Whatever the stage of your company, or how strong your marketing strategy is, there are often still misconceptions about brand guidelines and why they are important. The Importance of Brand Guidelines What are ‘brand guidelines’? They are a set of tools/resources designed to give your brand consistency and flexibility. Designers most often reference these to ensure they’re using the right fonts, colour palette, and logo versions, however, effective guidelines should be much more than that. They should be seen as a defined resource that everyone in the company can refer to, to ensure the brand is represented consistently and communicated effectively with customers. Here are five reasons why brand guidelines are so important: 1 - Define a Clear Understanding of Your Brand Brand guidelines are used by employees to understand and reflect the company values in the way that they interact with customers. Everyone should have a clear understanding of what makes your company unique. 2 - Consistent visual communication With brand guidelines in place, you can ensure your brand’s elements are being used effectively and look professional on every occasion they are used. Guidelines give companies control over the way others use their brand so that its visual appearance is always consistent. 3 -... --- ### A Successful In-person Return for electronica 2022 > electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich. - Published: 2022-11-25 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/2022/11/a-successful-in-person-return-for-electronica-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich, after previously being held virtually due to COVID-19. As an event that has long been regarded as the ‘go-to’ place to gain insight into electronic technologies, it was great to see the show back in full force, with more than 2,100 exhibitors, of which 64% came from countries outside of Germany. “electronica 2022 impressively confirmed its status as a world-leading trade fair and demonstrated once again that Munich is THE trade fair location for the international electronics industry,” commented Dr. Reinhard Pfeiffer, CEO of Messe München. “We are delighted that the number of visitors was only around 14% below the record result of 2018, and that the share of international visitors at around 54% was even higher than at the previous events—an outstanding result in these times. What’s more, according to the trade fair survey, our exhibitors and visitors were more satisfied with electronica this year than ever before. ” It may be surprising to exhibitors that the number of attendees was so high compared to the perception at the show, and this could be a result of the new layout which spread the visitors across more halls, rather than having everyone concentrated in a few popular halls. But with new record levels set for exhibitor and visitor satisfaction at this year’s show, we are pleased to report that the figures truly do represent the success of electronica, as... --- ### Ascend2 Email Marketing Report: Email Marketing in 2023 > We explore an email marketing report from Ascend2, which shares the current landscape of email marketing and what we can expect to in 2023. - Published: 2022-11-23 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/2022/11/ascend2-report-email-marketing-2023/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology How often are emails deleted or even pushed to the side to be marked as spam? There are so many key points that separate the average, from spam sale emails to exceptional and interesting marketing emails that you’d be intrigued to open when it lands in your inbox, and even purchase products from. Worldwide, the estimated number of email users is around 4 billion, and according to recent data; the average amount of emails sent and received each day is 319. 6 billion. But how many times have you had an email that you actually look forward to opening with a product that you enjoy? Email marketing can seem a waste of time - based on your own bad experiences, such as archiving, swiping left, and endlessly marking as spam. But think of those companies whose emails never get lost in your inbox and get opened every time. There are many differences that set these emails aside from the standard marketing emails that just get shoved into the bin or archived folder. Email marketing is an important part of any overall marketing strategy with it being a cost-effective way to promote your products, communicate with your customers and reach your business goals. So, done correctly, it remains an important tactic for businesses. We recently came across an email marketing report from Ascend2, which explores the current landscape of email marketing and what we can expect to see in 2023. Challenges of Email Marketing According to the Ascend2 report, more than... --- ### Focus on PCB Confirmed for 2023 > Focus on PCB will return for 2023, after a successful show in 2022, which received great feedback from both exhibitors and visitors. - Published: 2022-11-22 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/2022/11/focus-on-pcb-confirmed-for-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Focus on PCB will return for 2023, after a successful show in 2022, which received great feedback from both exhibitors and visitors. Taking place from 17th-18th May 2023 at the Vicenza Expo Centre in Italy, Focus on PCB invites professionals from all areas of the Printed Circuit Board (PCB) supply chain from designers to end-users to gain valuable insights into the latest developments from the industry, as well as provide the opportunity to network and share their views with each other. The trade show will provide a large exhibition area for visitors, and will also feature a programme of workshops and conferences, which will offer valuable insights into the latest developments, technical aspects and future trends within the PCB supply chain, focusing on design through to assembly. Topics will focus on the logistics and production of PCBs, the reduction of the gap between supply and demand, and the current outlook on the job market in the electronics industry. Here at Napier, we were delighted to hear that the Focus on PCB show was returning next year. After receiving fantastic feedback from this year's event, it's clear to see that the show is incredibly valuable to the industry, and we look forward to seeing the insights it provides in 2023. For more information about the show, and how you can register, please click here. --- ### New Chief Editor at Startups Magazine > Startups Magazine has welcomed Anton Brisinger as their new chief editor. With a background in previous writing roles. - Published: 2022-11-17 - Modified: 2022-11-25 - URL: https://www.napierb2b.com/2022/11/new-chief-editor-at-startups-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Startups Magazine has welcomed Anton Brisinger as its new Chief Editor. As a native of California, Anton joins the Startups team with a varied background including editing and writing roles. We wish Anton the best of luck in his new role and look forward to seeing the direction he will take with Startups magazine moving forward. --- ### A Napier Podcast Interview with Terri Delfino - FormAssembly > In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Office at FormAssembly, an online form builder. - Published: 2022-11-14 - Modified: 2022-11-15 - URL: https://www.napierb2b.com/2022/11/a-napier-podcast-interview-with-terri-delfino-formassembly/ - Categories: Marketing Blog, News About Napier - Tags: Lead Generation Techniques and Strategies, media page podcasts In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Officer at FormAssembly, an online form builder. Terri discusses what makes FormAssembly stand out amongst its competitors and how marketers can integrate forms into their marketing automation and CRM systems like Salesforce. Terri talks about the importance of branding forms, and how features like pre-fills give customers a better experience. She also shares details around the need to be compliant with legislation, such as GDPR, is driving more people to tools like FormAssembly, where it is harder to make a mistake. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Terri Delfino – FormAssembly Speakers: Mike Maynard, Terri Delfino Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to B2B marketing technology, the podcast from Napier. Today I'm joined by Terri Delfino. Terri is the CMO of Form Assembly. Welcome to the podcast, Terri. Thanks, Mike. Thanks for having me. Thanks. It's great to have you on. I think, you know, what we always like to do first off in the podcast is, is find out how you got to where you are today. So how did you build a career that led to becoming the CMO Form Assembly? Terri: Well, I'd love to say I had a masterplan that... --- ### Sam Holland Moving on From Electronic Specifier > Sam Holland, previously an Editor at Electronic Specifier, has moved on to a new challenge as a SEO content writer. - Published: 2022-11-14 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/2022/11/sam-holland-moving-on-from-electronic-specifier/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications November has marked a new challenge for Sam Holland, Editor at Electronic Specifier, as he moves away from the electronics press to a new role as an SEO content writer at a cyber security company. We will miss working with Sam at Electronic Specifier, but wish him the best of luck in his new role. --- ### The Latest Updates from HubSpot’s Inbound Conference > In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. - Published: 2022-11-09 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2022/11/the-latest-updates-from-hubspots-inbound-conference/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbound conference, and what new features such as customer journey visualisation will mean for B2B marketers. Mike and Hannah also share their thoughts around constant contacts new SMS marketing outreach capability, and a simple tip to maximise form conversions. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode One - The Latest Updates from HubSpot’s Inbound Conference! Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the market automation moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Hello, and welcome to the marketing automation moment podcast. My name is Hannah, and I'm the Business Development Manager at Napier. And here I've got Mike Maynard, who's our Managing Director. It's great to be here, Mike, I'm really excited because what this focus of the podcast is, is to really talk about what's happening in the market automation world. So to start, I was really interested by a survey I saw based on Marketo users, and how 75% said that they execute more than 30 campaigns in a year. Is that good or bad? Mike: Well, I think... --- ### A Napier Webinar: Developing a Marketing Strategy for Growth: Planning for 2023 > Watch our on-demand webinar 'Developing a Marketing Strategy for Growth: Planning for 2023 for support on your planning for 2023. - Published: 2022-11-08 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2022/11/developing-a-marketing-strategy-for-growth-planning-for-2023/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning, Napier Webinar Strategy development is the foundation of great campaigns, but it can be difficult to connect your marketing strategy to your planning and execution, ensuring you focus your resources on activities that deliver results and drive growth, eliminating the unnecessary and ineffective. Watch our on-demand webinar 'Developing a Marketing Strategy for Growth: Planning for 2023', and discover: How to align your marketing strategy and business goals Tools to analyse the situation and help you plan Why you need to understand the audience Creating a framework for measurement How to prioritize when budget is limited Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Developing a Marketing Strategy for Growth: Planning for 2023’ Transcript Speakers: Mike Maynard Good afternoon, and welcome to the latest Napier webinar. Today I'm going to be talking about developing a marketing strategy for growth. So this is really a webinar to talk about how you can start planning for next year for 2023. And explain what we can do, and how we can approach creating and delivering a webinar. So, the first thing to do is to explain what the objective is. And for us today, the objective is going to be to help you create a better, more effective marketing plan for next year. And I think you know, as you see by the picture, we're all used to the the, the plans that sit at the bottom... --- ### A Napier Podcast Interview with Daan Reijnders - Foleon > In our latest podcast episode, we interview Daan Reijnders, co-founder and CEO of Foleon, a content creation platform. - Published: 2022-11-03 - Modified: 2022-11-14 - URL: https://www.napierb2b.com/2022/11/a-napier-podcast-interview-with-daan-reijnders-foleon/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, media page podcasts In our latest podcast episode, we interview Daan Reijnders, co-founder and CEO of Foleon, a content creation platform where users can create engaging long form content. As an increasingly bigger portion of the customer journey is done offline, out of the marketeer’s view, the amount of individual investigation prospects do is increasing. Daan discusses how content is a good solution to support that journey and shares his expertise on how to ensure you capture attention and overcome shortening attention spans. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Daan Reijnders – Foleon Speakers: Mike Maynard, Daan Reijnders Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today, I'm joined by Daan Reijnders. He's the CEO and co-founder of Foleon. Welcome to the podcast, Daan. Daan: Thanks. Mike: So, Daan, I mean, you've had really quite a varied career. Can you talk to me about, you know, how you've got to the point of founding Foleon? Daan: Yeah, sure. I think everything or direct, right, this little bit digital transformation, right. So when I was to 19, I started my first web design company, building websites, it was more like a big sandbox, where we could play around and learn how working with clients actually works.... --- ### How B2B Marketers Can Increase Engagement With Animated Content > Ross Edmonds, Senior Graphic Designer at Napier, shares his views on how animation can increase content engagement. - Published: 2022-10-28 - Modified: 2022-10-31 - URL: https://www.napierb2b.com/2022/10/increase-engagement-with-animated-content/ - Categories: Marketing Blog - Tags: Napier design series Ross Edmonds, Senior Graphic Designer at Napier, shares his views on how animation can increase content engagement for B2B marketers. We all want the content in our B2B marketing campaigns to deliver amazing results. One effective B2B marketing tactic is upgrading the more traditional content with animations. Something which can effectively improve engagement and increase leads. 96% of B2B organisations use video in some capacity in their marketing campaigns, of which 73% report positive ROI results. Overall, 57% of B2B marketers consider video as the most effective marketing tool. Adding animation to a video can be a real differentiator and the great thing about video animation is its versatility. Small text can grow to something larger; movement can show speed and direction. Animating video makes it more memorable by using engaging graphics, colours and a compelling narrative that will help increase engagement rates. In my experience, every little detail counts, from the eye-catching opening title to the final call to action. Use video to explain the complex simply Animations help explain complex and highly technical subjects and use cases with easy-to-follow sequences showcasing the products' benefits, operation, and capabilities. Explainer videos work well as either live-action or animated illustrations and a voiceover or music will keep the engagement levels. Keep in mind that simple and intuitive video will have the best results so don’t overcomplicate. Like any good feature film, it pays to create trailers or teaser videos for the main animated product. This shorter element helps build up anticipation... --- ### Using PR to… Maximise Trade Show Attendance > Trade shows are a great way to meet new clients. We share how PR can support in driving news to generate interest from visitors. - Published: 2022-10-26 - Modified: 2022-11-02 - URL: https://www.napierb2b.com/2022/10/using-pr-to-maximise-trade-show-attendance/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech, Shows and Events for B2B Tech Trade shows are a great way to get out and meet people. They can offer a fantastic opportunity to meet up with existing customers in one place, but they also offer a chance to introduce yourself to new customers. They also attract the key industry media and so offer the possibility of media interviews and therefore improved media relationships. As with any PR activity, the first thing you must do is to define what you want the outcome of the activity to be – what do you want to achieve with PR? For the purposes of this post, we are assuming that PR is primarily being used to attract prospects to your stand; with a secondary goal of generating media coverage and improving ongoing media relations. Big Announcement News will be at the heart of any PR activity and in this instance a big announcement – a product launch or a new customer – is important to announce at the show. However, if you want to attract prospects who will be defining the stands they want to visit in advance, you need to make a big announcement ahead of the show. To get the best results you should announce some news that will make every possible prospect of yours realise that they have to visit you at the show. The exact nature of the news will be particular to you, your industry, and the show you are attending. One tactic that works well though is to say something that could... --- ### PCB Design and Manufacturing Live Returns for 2023 > In March 2023, PCB Design & Manufacturing Live will return to Gaydon. Presenting a specialised exhibition for exhibitors and attendees. - Published: 2022-10-24 - Modified: 2022-10-31 - URL: https://www.napierb2b.com/2022/10/pcb-live-returns-for-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications PCB Design and Manufacturing Live will return in 2023, taking place on 23rd March at the British Motor Museum in Gaydon. Providing a specialised exhibition for exhibitors and attendees looking for a short, fast, and effective "roadshow" style of event, PCB 2023, will be co-located with Engineering Materials Live and FAST Live, under the Engineering Solutions brand. At PCB 2022, over 600 designers were able to connect with 80 experienced exhibitors and participate in practical workshops. Continuing from last year’s success, senior electronics engineers will be hosting technical workshops from "thought leadership" organisations at next year’s PCB Design and Manufacturing Live. With great feedback from past exhibitors on the quantity and quality of visitors from last year’s event, it’s fantastic to see that PCB Design and Manufacturing Live will be returning, as events within the electronics industry continue to thrive post-COVID. --- ### Napier acquires Neesham PR > Napier has acquired leading electronics and AV PR, social media and content agency Neesham Public Relations LImited. - Published: 2022-10-19 - Modified: 2022-10-19 - URL: https://www.napierb2b.com/2022/10/napier-acquires-neesham-pr/ - Categories: News About Napier Leading International B2B agency Napier grows team and expands client base with acquisition of Neesham PR. 19 October 2022: Napier Partnership Limited, a leading international B2B technology marketing and PR agency, today announced that it has acquired the business and assets of Neesham Public Relations Limited (Neesham PR). The whole of the Neesham team and most of the clients have transitioned to Napier. Commenting, Peter van der Sluijs, Managing Director of Neesham PR, said, "Napier is a larger and faster growing business, offering a much wider range of services especially in the digital marketing space. I have known Mike Maynard, Napier's Managing Director for a long time, and the culture of the team he has built up at Napier is very similar to the one we have here at Neesham. This deal will provide new opportunities for both our clients and our staff to grow and develop. " Mike Maynard, Managing Director of Napier Partnership added, “Neesham PR has been known for the outstanding quality of its PR, social media, and content development since it was established in 1997. By making Neesham PR part of Napier, we have strengthened our team, expanded our presence in existing markets such as electronics and entered new markets such as the professional AV industry. " Peter van der Sluijs will continue to work with Napier as a consultant and will also continue to support Anglia independently. The terms of the deal were not disclosed. --- ### A Napier Podcast Interview with Chad Reid - Jotform > In the latest podcast episode, Mike sits down with Chad Reid, VP of Marketing at Jotform, an online form builder offering a suite of productivity tools. - Published: 2022-10-17 - Modified: 2022-10-17 - URL: https://www.napierb2b.com/2022/10/a-napier-podcast-interview-with-chad-reid-jotform/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In the latest podcast episode, Mike sits down with Chad Reid, VP of Marketing at Jotform, an online form builder offering a suite of productivity tools. Chad discusses what makes Jotform stand out amongst its competitors, shares which marketing tactics have proven to be the most successful and offers some top tips on how to maximise form conversions, as well as how to approach a marketing strategy when marketing to a broad audience. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Chad Reid – Jotform Speakers: Mike Maynard, Chad Reid Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I'm joined by Chad Reed. Chad is the Vice President of Marketing Communications at Jotform. Welcome to the podcast, Chad. Chad: Thanks, Mike. Glad to be here. Mike: It's great to have you on. So I mean, we always ask people at the start of the podcast, how did they end up in the current row? So can you give us a bit of history of your, your career and how you ended up marketing a job form? Chad: Yeah, for sure. You know, it's funny I, my career follows a similar arc in some ways to previous guests I think you had with with... --- ### New Editorial Team Member at Electronic Specifier > New Editorial Team Member at Electronic Specifier. We are delighted to hear that Sheryl Miles has joined the editorial team at Electronic Specifier. - Published: 2022-10-17 - Modified: 2022-10-27 - URL: https://www.napierb2b.com/2022/10/new-editorial-team-member-at-electronic-specifier/ - Categories: Electronics Media News - Tags: UK and British Technology Publications We were delighted to hear that Sheryl Miles has joined the editorial team at Electronic Specifier. With a passion for writing, Sheryl has previously developed a magazine as a fun side project and is continually looking to enhance her skills, having undertaken additional training in proofreading and copywriting. Sheryl has already visited many industry events since joining the Electronic Specifier editorial team, including Cyber Expo and Sustainability Live, where she had the opportunity to exhibit her reporting talents. Paige West, Managing Editor at Electronic Specifier, commented: "Sheryl’s creative writing and proofreading skills make her a very welcome addition to the team at Electronic Specifier. Already, her writing has demonstrated great enthusiasm for the world of electronics, and I’m looking forward to seeing her develop in the role. " We are really looking forward to working with Sheryl and would like to congratulate her on the new role. --- ### WNIE TV to Host Studio at electronica 2022 > WNIE TV have announced their attendance at this year’s electronica, hosting interviews and roundtable discussions. - Published: 2022-10-14 - Modified: 2022-10-28 - URL: https://www.napierb2b.com/2022/10/wnie-tv-to-host-studio-at-electronica-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications What’s New in Electronics (WNIE) TV has announced their attendance at this year’s electronica in Munich from 15th-18th November. WNIE TV will host interviews and roundtable discussions on its stand C2-575, and this exclusive content will be available to watch following the show on the WNIE TV YouTube account and WNIE. Online website. We look forward to hearing the debates and conclusions of the WNIE TV interviews and the insights they will provide for the industry. --- ### The Engineering Network Announces Event for 2023 > Machine Building.Net has announced a new event. MachineBuilding.Live takes place on October 4th 2023, and is open between 08:30 and 14:30 - Published: 2022-10-11 - Modified: 2022-10-31 - URL: https://www.napierb2b.com/2022/10/engineering-network-announces-new-event-for-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Engineering Network (TEN), publisher of Machine Building. Net has announced a new event, which will take place on Wednesday 4th October 2023. Open between 08. 30am-14. 30pm, MachineBuilding. Live will take place at the National Motorcycle Museum in Birmingham and will be based on an unconventional model, offering exhibitors a fair playing field. Machine builders, systems integrators, and OEMs looking to automate or have machines constructed for their production processes will find solutions at MachineBuilding. Live from a variety of sources. The event will be compact, with all stands having the same size shell design to offer a location that makes it simple, efficient, and rewarding for guests who require maximum answers in the minimum amount of time. OMRON, Pilz Automation, IXON, and Igus are just a few of the well-known business experts who have already agreed to deliver workshop sessions, with a speaker program also in place. The event will have the support of several other industrial publications and websites, including TEN's own Machine Building. Net and Industrial Technology Magazine. "The National Motorcycle Museum is a superb venue for this type of event," says TEN managing director Luke Webster. "It offers easy access, abundant free parking right outside the event door, and the collection of motorcycles is simply outstanding. " TEN Publisher Mark Newby added, "With more than 30 key exhibitors signed up before this unique event was officially launched, we know that visitors can look forward to an interesting and rewarding day. " It’s fantastic to see... --- ### Why I’m Looking Forward to Trade Shows Returning > The trade show industry has taken a hit in recent years, but are now making a comeback, and this is good news for B2B technology companies. - Published: 2022-10-10 - Modified: 2022-10-17 - URL: https://www.napierb2b.com/2022/10/why-im-looking-forward-to-trade-shows-returning/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The trade show industry has taken a hit in recent years, with the pandemic preventing many physical events from happening and companies opting to cut back on exhibition attendance in favour of digital marketing initiatives. However, trade shows are making a comeback, and this is good news for B2B technology companies. In the electronics sector, we’re looking forward to electronica and SPS, which will be held on consecutive weeks in November. SPS will run from 8th to 10th November, with electronica held in the following week, from 15th to 18th November. Trade shows are important because they provide an excellent opportunity to showcase new products and technologies, build relationships with potential customers, and generate leads. They also offer a unique chance to gather feedback from customers and learn about the competition. In short, trade shows are an essential part of the B2B tech landscape, and their return is welcome news for companies in this space. However, I’m wondering whether companies will take full advantage of the return of these important events. Too often, I see companies not going beyond the basics of setting up a booth and waiting for visitors. So what would I recommend if you are attending these events? A good trade show is so much more than just a booth to meet interested visitors. Customer meetings are an obvious element of shows, and the best campaigns include pre-set meetings. Often you will have senior people at the event who can meet with a large number of customers,... --- ### A Napier Podcast Interview with Ian Ferguson - Lynx > Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, sat down for our latest podcast episode in the B2B marketing professionals’ series. - Published: 2022-10-06 - Modified: 2023-07-13 - URL: https://www.napierb2b.com/2022/10/a-napier-podcast-interview-with-ian-ferguson-lynx/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, content marketing, media page podcasts Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, sat down for our latest podcast episode in the B2B marketing professionals’ series. Ian discusses his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products. He also shares his insights into how the need to shorten sales cycles is impacting the balance between sales and marketing, the importance of saying no when prioritising marketing activities and how course-correcting campaigns based on ongoing metrics allows you to optimise their success. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Ian Ferguson - Lynx Speakers: Mike Maynard, Ian Ferguson Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Ian Ferguson. Ian is Vice President of Sales and Marketing for Lynx. Welcome to the podcast Ian. Ian: Hello. Mike: Great to have you on the podcast. So, you've had quite an interesting career in marketing, particularly in B2B Tech. Can you tell us a little bit about that? Sure, Ian: I guess I graduated in the 80s with a electronic engineering degree realised that I was a pretty terrible hardware designer. And in addition to not being very good at it, I... --- ### EE Times' Celebrates 50th Anniversary with Special Ebook > EE Times is celebrating its 50th year anniversary with the release of a specially curated content ebook available on 7th November. - Published: 2022-09-29 - Modified: 2022-09-30 - URL: https://www.napierb2b.com/2022/09/ee-times-celebrates-50th-anniversary-with-special-ebook/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Back in June, we reported on the 50th anniversary of AspenCore’s publication EE Times, so we were delighted to hear that the full ebook of specially curated content will be available in full from 7th November 2022. Featuring 50 days of original news articles and analysis, the ebook covers content from former editors-in-chief and engineers who helped make the industry greener. It also offers the opportunity to browse the interactive timeline and contribute to the time capsule. Exploring key history, content covers the silicon 'gold rush' of the past few decades and the next frontier of silicon. Celebrations will also continue at electronica 2022, with members of AspenCore attending to celebrate this great achievement at the AspenCore booth A4. 461. Congratulations to EE Times for reaching this fantastic milestone, and we look forward to seeing what the future holds for the publication. --- ### A Napier Webinar: The 7 Steps to Kickstarting a Successful Podcast > Watch our webinar and discover the 7 steps to kickstarting a successful podcast, from the importance of sound quality to topics. - Published: 2022-09-28 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2022/09/7-steps-to-kickstarting-a-successful-podcast/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Tactics Webinars, Napier Webinar, podcasts There is a significant difference between setting up a sustainable, impactful and ultimately successful podcast versus a podcast that flops at the first hurdle. If you're a B2B marketer wondering how to get started with a podcast, or wondering why yours isn't working successfully, then our '7 Steps to Kickstarting a Successful Podcast' webinar is a must-watch. Watch the on-demand version, and we share our seven steps and cover: The importance of planning and strategy for a podcast Why you need to know your audience The need to invest in marketing promotion Picking the format that works for you Software and equipment Importance of sound quality How to pick a topic Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘The 7 Steps to Kickstarting a Successful Podcast’ Transcript Speakers: Mike Maynard Mike: Good afternoon, everyone. Welcome to the latest Napier webinar. Today I'm gonna be talking about kick starting a successful podcast. So firstly, what we'll do is if anybody has any questions or wants something clarified if I can ask you to post those questions into the chat. And then what we'll do is we'll cover questions at the end of the webinar. Okay, so why are we talking about kick starting a successful podcast? Well, the answer is, is that a lot of our clients are talking about podcasts now, podcasts have been around for quite a while. But... --- ### Napier Charity Sponsorship: Why We Are Choosing to Support Foothold > We are delighted to share that we are supporting Foothold, a charity focused on helping engineers, as our charity sponsor for the EIAs. - Published: 2022-09-28 - Modified: 2022-09-30 - URL: https://www.napierb2b.com/2022/09/charity-sponsorship-choosing-to-support-foothold/ - Categories: Marketing Blog, News About Napier - Tags: news about napier, Shows and Events for B2B Tech This year we were approached by the organizers of the Electronics Industry Awards to be a charity sponsor. For us, it was a no-brainer, and we snapped up the opportunity to support and raise awareness of a charity of our choice. Napier is no stranger to supporting charities, and we regularly provide support to charities from our local St Wilfred's Hospice to Medecins Sans. In fact, last year we decided to make a charitable donation rather than sending clients' Christmas gifts, offering them the opportunity to vote for their favourite charity. But, for the Electronics Industry Awards, we wanted to focus on a charity that dedicates its time to supporting the engineering community, an industry we are really familiar with. This is why we have decided to support Foothold, a charity focused solely on supporting engineers. Launched in 1890, Foothold aims to ensure that engineers and their families feel supported in all aspects of their lives, from providing bespoke grants to help struggling families, advice and guidance on home and workplace issues and digital resources to help people take control of their wellbeing. Overall, they provide a helping hand so that engineers and their families can meet their needs emotionally, physically and financially. With 23,722 digital wellbeing sessions delivered to support community members in 2021, and £2. 1million spent by Foothold in delivering support across 50 countries, we are delighted to be able to help Foothold in sharing their message at the Electronics Industry Awards 2022 and support them in... --- ### A Napier Podcast Interview with Mike Roberts - SpyFu > In this podcast episode we interview Mike Roberts, Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. - Published: 2022-09-26 - Modified: 2022-09-26 - URL: https://www.napierb2b.com/2022/09/a-napier-podcast-interview-with-mike-roberts-spyfu/ - Categories: Marketing Blog, News About Napier - Tags: AdWords and Paid Search Marketing, media page podcasts, SEO for B2B Technology Marketers In this podcast episode we interview Mike Roberts, Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. Mike discusses how the tool leverages search data in real time, providing users with the data to build informed and successful campaigns for both paid search and SEO. He also shares how the tool provides insights on multi-lingual campaigns, and how users should view competitor data to successfully influence future marketing campaigns. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Mike Roberts – SpyFu Speakers: Mike Maynard, Mike Roberts Mike M: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I'm joined by Mike Roberts. Mike is the founder and CEO at SpyFu. Welcome to the podcast. Mike. Mike R: Thanks so much for having me. Mike M: Well, I mean, you started a marketing technology company SpyFu. I mean, how did you get there? What's your career story? Mike R: Oh, yeah, before SpyFu? Well, I had another software company. And the idea was to take data off the internet and put it into a spreadsheet or database. And it was called Web scraper plus, I would originally describe the product I described what we did as web data extraction, which is... --- ### Electropages Announces Launch of The Hub > Electropages has launched The Hub, a new free-to-use platform for engineers and professionals in the electronics industry. - Published: 2022-09-23 - Modified: 2022-09-30 - URL: https://www.napierb2b.com/2022/09/electropages-launches-thehub/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Electropages has launched The Hub, a new free-to-use platform for engineers in the electronics industry. Designed to provide educational content, new product information and design solutions, The Hub offers engineers an instantly accessible catalogue of on-demand webinars, podcasts and videos from a range of industry-leading companies. The platform provides the opportunity for companies to submit relevant content for free, which will be seen by thousands of engineers and electronics professionals from across the industry. Plans are already in place to extend the services offered from The Hub, with commercial packages planned to be introduced around upcoming webinars and podcasts. This will allow companies to promote their event as 'premium content' through The Hub's channels, as well as generate leads with a GDPR-compliant registration form. Companies such as Analog Devices, ST Microelectronics, RECOM, Samtec, ROHM Semiconductor, Harwin, Melexis are already supporting The Hub with content contributions. Jack Pollard, Media Account Manager at Electropages commented “More and more businesses are investing time, money and resources into this type of content to use across their websites and social channels. However, the content can only be seen by those that already follow the company. As a media brand with a global audience, we recognised an opportunity to create a platform that is hugely useful to both the engineer and electronics companies". With organic traffic already seeing strong growth since the soft launch of The Hub in July, and the average duration approaching nearly 16 minutes, The Hub it seems has already hooked readers with... --- ### A Napier Podcast Interview with Hannah Ingram - Ignys > In the latest episode, we interview Hannah Ingram, Marketing Manager at Ignys, an electronic and software development company. - Published: 2022-09-22 - Modified: 2022-09-30 - URL: https://www.napierb2b.com/2022/09/a-napier-podcast-interview-with-hannah-ingram-ignys/ - Categories: Marketing Blog, News About Napier - Tags: AdWords and Paid Search Marketing, digital marketing, media page podcasts In the latest episode of our leading B2B marketing professionals series, we interview Hannah Ingram, Marketing Manager at Ignys, an electronic and software development company. Hannah talks about how she built her career as a 360 marketer and the need to be quick to adapt and learn when marketing for a start-up business. She also discusses how marketers can build business credibility and increase prospect confidence in a business. Hannah also shares some valuable insights into how Ignys prioritise the channels they use for campaigns, and advice to new marketeers starting their careers. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Hannah Ingram – Ignys Speakers: Mike Maynard, Hannah Ingram Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I’m joined by Hannah Ingram. Hannah is the marketing manager for a company called Ignys. Now, Ignys are a hardware and software design company. So they build electronic systems for customers, which I think is really interesting, obviously, being an engineer. Welcome to the podcast. Hannah: Thank you very much. Thank you for inviting me on, Mike, I appreciate it. Mike: So, calling you a design consultancy, in the electronics sector, you could do an awful lot of different things. So do you want to... --- ### Judges Announced for Electronic Specifier's Electronics Excellence Awards > Electronic Specifier has shared the details of its judging panel for the 'Electronics Excellence Awards' due to be held at electronica. - Published: 2022-09-16 - Modified: 2022-09-30 - URL: https://www.napierb2b.com/2022/09/judges-announced-for-electronic-specifiers-electronics-excellence-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications Last month, we reported on Electronic Specifier's new award the 'Electronics Excellence Award', which has been launched for electronica 2022. Inviting exhibitors at electronica to submit their most innovative products, submissions will be judged via an independent panel, and Electronic Specifier has now shared that the judges are from a range of companies across the industry and include: Robert Owen, Director of Worldwide University Programme at Imagination Technologies Rupert Baines, CMO at Codasip Helen Duncan, Content Marketing Specialist at MWE Media Emma Botfield, Managing Director UK & Ireland at RS Components Mark Patrick, Technical Marketing Manager at Mouser Electronics Thomas Gere, Senior Business Development of 5G IoT Smart Connected Buildings at Renesas Electronics Nigel Watts, President at WPG Jamie Davey, Associate Vice President of Arrow Electronics The judges will independently score the entries after an in-depth discussion and the highest scoring entry will be the winner, which will be announced on the Electronic Specifier stand (B4-451) at electronica on Tuesday 15th November at 12pm. It’s interesting to see that several electronic distributors have been chosen as part of the judging panel, and I have cheekily wondered if they will be keener to recognise the suppliers they represent or potential new lines for their business. It will certainly be interesting to see which products they vote for, and we look forward to seeing the innovative products companies put forward. --- ### Using PR to… Generate Leads > We all know that PR is a great tool to use, to help you generate leads. We share how you can structure your PR activities to hit this goal. - Published: 2022-09-12 - Modified: 2022-09-28 - URL: https://www.napierb2b.com/2022/09/using-pr-to-generate-leads/ - Categories: Electronics Media News - Tags: Lead Generation Techniques and Strategies, Measurement of B2B Technology PR & Marketing, PR and Media Relations for B2B Tech We all know that PR is a great tool to use, but it is even better when it is focused on a specific business need. One of – if not the – most important business need is to generate leads and ultimately sales; and PR is a great tool to help you achieve that. We share some tips below on how to structure your PR activities to hit this goal. Organise Taking a moment to stop and determine what it is exactly you want to achieve and what the roadblocks might be is vital. As is focusing on who you want to reach and how they will react. This planning will help you to deliver the best possible PR campaign by understanding the news that you want to announce and the publications and markets that you want to reach. However, you should also organise your time, your news, and your team. To break through with your target audience so that they not only recognise your brand and your benefits but are motivated enough to contact you, requires a consistent effort that needs to be organised in advance. News Any PR campaign should be driven by news – announcements telling your market of the great work you are doing. However, the type of news you announce can have a strong impact on the audience that you will reach and how they will respond. To use PR to generate leads, you need to make sure that your news stories are focused on... --- ### Napier Named as Finalist for Two Awards > Napier has been named a finalist for ‘The Most Outstanding PR Agency’ category at the EIA's and a finalist for the brand new IEA's. - Published: 2022-09-10 - Modified: 2022-09-30 - URL: https://www.napierb2b.com/2022/09/napier-named-as-finalists-at-two-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards We are thrilled to announce that following an online vote within the industry, Napier has been named a finalist for ‘The Most Outstanding PR Agency’ category at the Electronics Industry Awards 2022, and a finalist for the brand new Instrumentation Excellence Awards 2022 in the category of 'PR Agency of the Year'. We’d also like to congratulate several of our clients including Microchip Technology, Kinara, Fischer Connectors, Tektronix, Semtech, Fluke, Farnell, Yokogawa and ABB who have also been announced as finalists in either the Electronics Industry Awards or the Instrumentation Excellence Awards. Congratulations to all the shortlisted companies, good luck to our clients, and we look forward to attending the awards at the end of October. --- ### Should You Trust Software Review Sites? > In the second episode of the Marketing Automation Moment podcast, Mike and Hannah share their thoughts about why third-party form vendors are so successful. - Published: 2022-09-09 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2022/09/should-you-trust-software-review-sites/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast In the second episode of the Marketing Automation Moment podcast, Mike and Hannah share their thoughts about why third-party form vendors are so successful. Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly. Listen to the podcast now via the links below: The Marketing Automation Moment on Apple Podcasts The Marketing Automation Moment on Spotify The Marketing Automation Moment on napierb2b. com Transcript: Marketing Automation Moment Episode One - Should You Trust Software Review Sites? Speakers: Mike Maynard, Hannah Kelly Hannah: Welcome to the market automation moment Podcast. I'm Hannah Kelly. Mike: And I'm Mike Maynard. This is Napier's podcast to tell you about the latest news from the world of marketing automation. Hannah: Welcome to mark to automation moment. It's great to have you with us this week. Mike: Yeah, we got a great discussion this week, when I talk about forms, and I discuss why I think party form vendors are still so successful. And I talked about why I love lead scoring. And I have some strong views on whether or not you should use software review sites like G to determine which marketing automation system you use. Hannah: So the first thing I wanted to address, I came across a cool report, which has some mind blowing figures, Mike and I not sure if they blow your mind... --- ### A Napier Podcast Interview with Zachariah Moreno - SquadCast > In this podcast episode, we interview Zachariah Moreno, Co-Founder and CEO of SquadCast, a cloud recording studio platform. - Published: 2022-09-06 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/09/a-napier-podcast-interview-with-zachariah-moreno-squadcast/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In this podcast episode, we interview Zachariah Moreno, Co-Founder and CEO of SquadCast, a cloud recording studio platform. Zachariah discusses his mission to cultivate creative collaboration and how his journey from a podcast listener to an aspiring podcast creator led him to becoming to a software creator. He also shares his insights into what B2B businesses need to consider when launching their own podcasts, and how SquadCast’s unique development enables creators to overcome internet struggles and achieve good recording quality anywhere around the world. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Zachariah Moreno - SquadCast Speakers: Mike Maynard, Zachariah Moreno Mike: Thanks for listening to marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today. Welcome to marketing B2B technology, the podcast from Napier. Today I'm joined by Zach Moreno. Now Zach is the co-founder and CEO of SquadCast, which is the tool that we're recording the podcast on today. Welcome to the show, Zack. Zachariah: Mike, appreciate you having me on. It's an honour to be here. Mike: It's great. So, one of the first things you were obviously really smart when you started podcasts. About six years ago, you realised that podcasting was going to be big? I mean, what made you realise that podcasting was going to grow as quickly as it has done? Zachariah: Yeah,... --- ### New Editor-in-Chief at EE Times > EE Times has welcomed Brett Brune as its new Editor-in-Chief, who has a background in media that includes both editing and writing roles. - Published: 2022-08-30 - Modified: 2022-08-31 - URL: https://www.napierb2b.com/2022/08/new-editor-in-chief-at-ee-times/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications EE Times has welcomed Brett Brune as its new Editor-in-Chief. With a background in media that includes both editing and writing roles at the New York Times, USA Today, and the LA Times, Brett has a particular interest and expertise in some of the major topics within the electronics industry, including microchips, power, and manufacturing. He was also the founding Editor of Smart Manufacturing Magazine. EE Times has released an introductory podcast which shares some further information about Brett and his plans for the publication. The podcast is available on the EE Times website and can be found by clicking here. We wish Brett the best of luck in his new role and look forward to seeing the direction he will take EE Times in moving forward. --- ### Hybrid 'Future of Electronics RESHAPED' Conference Announced for October > TechBlick has announced a hybrid conference and exhibition on reshaping the future of electronics, focusing on a range of topics. - Published: 2022-08-30 - Modified: 2022-08-30 - URL: https://www.napierb2b.com/2022/08/future-of-electronics-reshaped-october/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech TechBlick has announced a hybrid conference and exhibition on reshaping the future of electronics, focusing on the topics of printed, flexible, additive, hybrid, wearable, textile, 3D, structural and in-mold electronics. Taking place from 12th-13th October 2022 in the High Tech Campus in Eindhoven, Netherlands, the event will provide over 45 live onsite talks, and 50 tabletop exhibits. Speakers include companies such as Novo Nordisk, Meta/Facebook, ASML, Schneider Electric, GE Healthcare, Airbus, Wuerth, Fuji, and JCDecaux. With the option to invest in a hybrid annual pass, visitors will be able to gain onsite admission, as well as access to the event's virtual portal, which provides all live TechBlick events for the next 12 months, a library of more than 500 videos and PDFs from past events, as well as access to year-round masterclasses. The event targets professionals from all areas of the electronics industry, from innovators, material suppliers, equipment makers, and manufacturers, through to end users. Two parallel tracks of industry-led masterclasses will take place, alongside a tabletop exhibition, built with a primary focus on encouraging networking. With TechBlick an existing platform which focuses on emerging technologies, it's great to see them focus on the electronics industry and provide a hybrid platform to not only educate the industry but also provide a fantastic opportunity for professionals from across the electronics sector to network with each other. We look forward to hearing the feedback from the industry on what we are sure will be a fantastic event. For more information on the... --- ### AspenCore Organizing Power Electronics and Embedded Forums at electronica 2022 > The AspenCore team has announced that they will be organizing the Power Electronics and Embedded Forums at electronica 2022. - Published: 2022-08-29 - Modified: 2022-08-30 - URL: https://www.napierb2b.com/2022/08/aspencore-power-electronics-embedded-forums-electronica-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The AspenCore team has announced that they will be organizing the Power Electronics and Embedded Forums in cooperation with Messe Munchen at electronica 2022. Each forum will run from Tuesday, November 15th to Friday, November 18th 2022, and will feature presentations about technical and market trends, new products, strategies and applications. The power electronics forum will cover a range of topics including power management, wide bandgap semiconductors, renewable energies and power supplies and energy storage. The embedded forum will focus on trends in embedded systems design, architectures for AI and HPC, designing for safety-critical and mission-critical systems, as well as the future with AIoT. More detail about the forums can be found by clicking here, and we look forward to seeing them take place at electronica in November. --- ### Electronic Component Show Confirmed for 2023 > MMG Publishing has confirmed that the Electronic Component Show (ECS) will be taking place in 2023, on the 23rd of May. - Published: 2022-08-26 - Modified: 2022-08-31 - URL: https://www.napierb2b.com/2022/08/electronic-component-show-2023/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech MMG Publishing has confirmed that the Electronic Component Show (ECS) will be taking place in 2023, on the 25th of May at the Kassam Stadium, Oxford, home of Oxford United Football Club. The confirmation of the 2023 event follows the success of the 2022 show, which was well received by the industry. The one-day seminar and tabletop exhibition was praised by design engineers and purchasing professionals, who were able to meet over 60 current or potentially new suppliers in one place. The seminars were popular and featured topical presentations for design engineers and supply chain professionals. Visitor and exhibitor feedback confirmed that the location and venue was well-liked, as well as the free car parking, and free entry. Visitors included representatives from across several market sectors, which included 25. 5% from the manufacturing sector, 18. 76% from the aerospace sector, 14. 15% from the electrical and industrial sector and 7. 38% from the military and defence sector. Visitors also included formula 1 teams, offshore, marine, medical and rail manufacturers. MMG Publishing’s owner and publisher, Mark Leary, said: “After organising a number of one-day events over the years, the team have really finetuned our events to ensure we generate maximum satisfaction for both visitors and exhibitors. We conduct valuable research after each show we organize to keep improving the event experience for all. It’s satisfying to get really positive feedback from visitors and exhibitors which is a great spring board for ECS 2023. ” With events back in full swing, after... --- ### A Napier Webinar: Avoid the Biggest International Marketing Mistakes > Napier recently held a webinar, 'Avoid the Biggest International Marketing Mistakes' which explored the most common international mistakes. - Published: 2022-08-24 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2022/08/avoid-the-biggest-international-marketing-mistakes/ - Categories: Marketing Blog - Tags: Napier Webinar, PR and Media Relations Webinars, USA and American Publications International marketing requires a lot more than simply reaching an audience in another country. Culture, language and convention are potential minefields, leading to many international campaigns failing or even damaging the organisation. Napier recently held a webinar titled 'Avoid the Biggest International Marketing Mistakes' which explored the most common international marketing mistakes and strategies to ensure marketers avoid them. We covered: Common mistakes (with some amusing examples) Culture and language barriers Strategies to overcome challenges How to expand your campaigns into new territories successfully Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Avoid the Biggest International Marketing Mistakes’ Transcript Speakers: Mike Maynard Mike: Good afternoon. Welcome to the latest Napier webinar. I'm gonna give it another minute or so before I start. So if you want to get yourself a coffee or something that would be perfect, and we'll start in about a minute. Okay, welcome to the latest Napier webinar. Today we're going to be talking about international marketing mistakes. This is always a great topic because it's always easy to find examples where people have run international campaigns, and those campaigns haven't quite been targeted. Just right, we are going to focus quite a lot on the differences between the US and Europe as a whole. And particularly the UK one of the reasons for that is it's easy to compare because the language is normally the same. But... --- ### Embedded Conference Finland Returns for 2022 > Embedded Conference Finland has announced that it will return for 2022, after previously being cancelled in 2020 and 2021. - Published: 2022-08-22 - Modified: 2022-08-24 - URL: https://www.napierb2b.com/2022/08/embedded-conference-finland-returns-for-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Embedded Conference Finland has announced that it will return for 2022, after previously being cancelled in 2020 and 2021 due to the pandemic. Taking place on Tuesday 6th September, the conference will focus on a range of topics including embedded security, legislation, and edge machine learning. There will also be a special keynote focused on the current cyber security situation in Finland. With current exhibitors including congatec, Rutronik and Kontron, the event will be taking place in Valopiha at Akavatalo in Pasila, close to Helsinki Convention Centre. Here at Napier, we are delighted to see another conference return after the pandemic and look forward to hearing what we are sure will be fantastic feedback from the event. For more information on the conference, please click here. --- ### DFA Manufacturing Media Launches Talking Industry as a Podcast > DFA Manufacturing Media has announced that its online panel discussion forum, Talking Industry, has now been launched as a podcast. - Published: 2022-08-22 - Modified: 2022-08-31 - URL: https://www.napierb2b.com/2022/08/dfa-manufacturing-media-launches-talking-industry-as-a-podcast/ - Categories: Electronics Media News - Tags: podcasts, UK and British Technology Publications DFA Manufacturing Media has announced that its online panel discussion forum, Talking Industry, is now available as a podcast. Initially created as an online panel discussion in the middle of the pandemic in July 2020. Talking Industry features a panel of four or five industry experts from the worlds of engineering, automation and manufacturing to join consultant editor and commentator Andy Pye to discuss different topics which are important to the sector. The expansion into the podcast domain offers listeners the option of on-demand access while on the go, whilst also expanding the reach to a wider global audience. The podcast will release new episodes every two weeks and will feature both stand-alone episodes and mini-podcast series focusing on specific topics within the industry. It will be available on all major podcasting apps including Apple podcasts, Google podcasts, Podbean and Spotify. It's great to see DFA Manufacturing Media take the next step and expand the Talking Industry platform to reach a global audience. With some great podcasts already live focusing on topics such as digitalisation in manufacturing and energy efficiency, Talking Industry will continue to be a great educational source for the industry. Feedback and engagement about the podcast are encouraged, and listeners can send questions and topic suggestions to the following email: Info@talkingindustry. org. --- ### Electronic Specifier Launches Electronics Excellence Award 2022 > Electronic Specifier has launched an award for electronica 2022, named the 'Electronics Excellence Award'. - Published: 2022-08-18 - Modified: 2022-08-24 - URL: https://www.napierb2b.com/2022/08/electronic-specifier-launches-electronics-excellence-award-2022/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications Electronic Specifier has launched an award for electronica 2022, named the 'Electronics Excellence Award'. Inviting exhibitors at electronica to submit their most innovative products, submissions will be judged via an independent judging panel, and all entrants will be invited to a short presentation on the Electronic Specifier stand (B4-451) at electronica on Tuesday 15th November at 12pm, where the winner will be announced. All submissions will be featured in a series of exclusive newsletters in the weeks leading up to electronica, and will also be included in Electronic Specifier's printed issue, which will be distributed at the show. The deadline for entries is 23rd September 2023, and the winner will also be announced in the December issue of Electronic Specifier Design. With trade shows back in full swing, it's great to see Electronic Specifier taking it one step further to engage exhibitors at the show. Good luck to all who enter and we look forward to seeing the winner announced at electronica in November. --- ### A Napier Podcast Interview with Alex Price - Vicor > In the second episode of our leading B2B marketing professionals’ series, we interview Alex Price, Senior Marketing Manager at Vicor, a global power components manufacturer. - Published: 2022-08-18 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/08/a-napier-podcast-interview-with-alex-price-vicor/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning, media page podcasts In the second episode of our leading B2B marketing professionals’ series, we interview Alex Price, Senior Marketing Manager at Vicor, a global power components manufacturer. Alex explains why he thinks the barriers between marketing and sales teams are being broken down and the importance of aligning marketing’s priorities with the sales team. He also discusses the importance of leveraging subject matter experts when marketing complex products and shares his insights into how marketers can appeal to a more technical audience. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Alex Price – Vicor Speakers: Mike Maynard, Alex Price Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I'm interviewing Alex Price. Alex is a senior marketing manager at Vicor, a power components company and runs the marketing activities in Europe. Welcome to the podcast, Alex. Thanks, Mike. Alex: Thanks for inviting me on the show. That's great. Mike: I'd really like to know just a little bit about your company, Vicor, obviously, quite a specialist area working. So if you can tell me a little bit about what Biko does, and maybe something about your current role as well. Alex: Yeah, Vicor, a really interesting company to work for. It's a global electronics manufacturer that... --- ### Napier Shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards! > Napier has been shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards! - Published: 2022-08-12 - Modified: 2022-08-30 - URL: https://www.napierb2b.com/2022/08/napier-shortlisted-for-the-2022-electronics-industry-awards-and-instrumentation-excellence-awards/ - Categories: Electronics Media News, News About Napier - Tags: B2B Technology Awards, news about napier Napier has been shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards! We are delighted to announce that Napier has again been shortlisted for the Electronics Industry Awards (EIA) in the ‘Most Outstanding PR Agency’ award category. We are equally thrilled to also be shortlisted for the Instrumentation Excellence Awards, a brand new award for the industry, in the category of ‘PR Agency of the Year’. This is not the first time we’ve been shortlisted for EIA’s Most Outstanding PR Agency award but every acknowledgement is deeply gratifying and very important to us. We love the work we do, and strive to create, develop and implement winning campaigns for our clients. Voting for the Electronics Industry Awards is now open, and we humbly ask that you spare a few seconds - right now – to vote for us here. The inaugural Instrumentation Excellence Awards ceremony will take place in parallel with the Electronics Industry Awards on Thursday 27th October at the Grand Connaught Rooms, Covent Garden. Voting is also open for the Instrumentation Excellence Awards, and you can cast your vote here. We appreciate your support! --- ### HubSpot’s State of Marketing Trends 2022 Report: The Top 7 Marketing Trends for B2B Marketers > HubSpot has released its annual State of Marketing Trends report, and we share the top 7 trends from the report. - Published: 2022-08-10 - Modified: 2022-08-30 - URL: https://www.napierb2b.com/2022/08/state-marketing-trends-2022-7-marketing-trends-marketers/ - Categories: Marketing Blog - Tags: digital marketing, Inbound Marketing for B2B Technology, industry trends, Marketing Automation for B2B Technology The environment for B2B marketing is always changing, and it underwent some significant adjustments and developments during the past two years. HubSpot has released its annual State of Marketing Trends report, which gathered information on everything marketing in 2022 from 1,600+ B2B and B2C marketers from around the world and across several sectors. Although the report provides results from both B2C and B2B organisations, we’ve focused our findings on the B2B data, and in this blog, we share some interesting insights on the marketing trends for B2B marketers. Start a podcast Here at Napier, we are no strangers to a podcast, however only one out of every three content marketers, it appears, uses podcasts or other audio material as a marketing tool. While 51% of those who already do so intend to increase their investments in 2022, 43% intend to maintain their current level of investment. 53% of content marketers that use podcasts and other audio material claim it is the most successful medium they employ, despite low ROI figures. With this in mind, will we see more marketers adding a podcast to their marketing mix? Podcasts are a great way to add personality to your organisation, a task within the B2B sector which can sometimes be challenging. The report also regards funny content to be the most effective type of content on social media- again, a challenge for some of us within the B2B sector. A podcast can be the perfect opportunity to implement a more humorous side whilst... --- ### Napier Passes 2022 PRCA CMS Accreditation > We are thrilled to share that we have passed our annual PRCA Communications Management Standard (CMS) audit for 2022. - Published: 2022-08-04 - Modified: 2022-08-30 - URL: https://www.napierb2b.com/2022/08/napier-passes-2022-prca-cms-accreditation/ - Categories: News About Napier - Tags: news about napier We are thrilled to share that we have passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit for 2022. Having previously received the CMS Gold logo in 2021 as recognition of Napier holding the PRCA CMS accreditation for 10 consecutive years, this year’s accreditation is further testament to the foresight and professionalism of Napier’s management, staff and support teams worldwide. It is also clear evidence of our commitment to best practice methodologies for business development, personal and professional growth, and client campaign management – all of which are particularly gratifying given that much of it took place in the face of the lingering challenges posed by the outbreak of the global pandemic. This is yet another outstanding achievement for the Napier team, with additional acknowledgement to our clients for helping make it all possible. Congratulations and thanks to the whole Napier team! --- ### A Napier Podcast Interview with Cat Anderson - Sprout Social > In this podcast episode, we interview Cat Anderson, Head of Marketing at Sprout Social, a social media management solution. - Published: 2022-08-03 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/08/a-napier-podcast-interview-with-cat-anderson-sprout-social/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, media page podcasts, Social Media for B2B Marketers In this podcast episode, we interview Cat Anderson, Head of EMEA Marketing at Sprout Social, a social media management solution. Cat shares how she started her career in digital marketing, spending time working at Berlin-based technology start-ups before eventually landing at Sprout Social. She discusses the current lack of creativity in B2B social media compared to B2C, the opportunity this presents, and how social media offers a great, relatively low-cost platform for experimentation. Cat also shares the benefits and insights social media tools can offer users and gives some tips and tricks on how to stand out and overcome a reluctance to be creative. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Cat Anderson – Sprout Social Speakers: Mike Maynard, Cat Anderson Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to b2b marketing the podcast from Napier. Today I'm joined by Cat Anderson. Ken is the head of marketing for Sprout Social. Welcome to the podcast. Hi, Mike. It's lovely to be here. Thanks for having me. Well, thanks so much for coming on. I'm really interested because I had a quick look at your LinkedIn page. And you've had a really interesting career. Can you tell us what you've done? And how you've ended up at Sproutsocial? Cat: Yeah, no problem... --- ### A Napier Podcast Interview with Marc Mustard - ABB Robotics > In the first interview of our leading marketing B2B marketing professionals’ series, we talk to Marc Mustard, Marketing Manager at ABB Robotics, a pioneer in robotics, machine automation and digital services. - Published: 2022-07-20 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/07/a-napier-podcast-interview-with-marc-mustard-abb-robotics/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning, media page podcasts In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services. Marc gives insight into his career, how he came to work in robotics, and how he thinks the robotics industry will change the way we live. He also shares his thoughts on why there is no standard approach to B2B campaigns, and how marketers can be creative, as well as why it's time to stop thinking of business-to-business/business-to-consumer and time to think of business-to-human. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Marc Mustard - ABB Robotics Speakers: Mike Maynard, Marc Mustard Mike: Thanks for listening to Marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b Marketing today. Welcome to Marketing b2b technology, the podcast from Napier. Today I'm joined by Marc mustard. Marc is the head of content and brand for ABB for the robotics division. Welcome to the podcast Marc. So first, I had a look at your LinkedIn, you've had a very interesting career history. Do you want to tell people listening about what you've done and how you've ended up working promoting robotics? Marc: Yeah, so as was quite a traditional route for a lot of people. Back in the day, I started... --- ### Elektra Awards 2022 Extends Entry Deadline > The Elektra Awards has extended its entry deadline, providing entrants with the opportunity to submit their entries until Thursday 28th July. - Published: 2022-07-12 - Modified: 2022-07-26 - URL: https://www.napierb2b.com/2022/07/elektra-awards-2022-extends-entry-deadline/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Elektra Awards 2022 has extended its entry deadline, providing entrants with the opportunity to submit their entries until Thursday 28th July. With 17 awards up for grabs, the ceremony will take place on Wednesday 30th November at the Grosvenor House, Park Lane, London. Welcoming entries from manufacturers, distributors, designers, individuals, research groups and start-ups from across all areas of the electronics industry; the deadline postponement is not entirely surprising with the Elektra Awards known for its traditional deadline extension. For more information on the categories, please click here and good luck to all who are entering! --- ### The Problem of "Paid Editorial" > In B2B, we've always had publications that charge for editorial coverage. Is it right? Is it sustainable? Mike considers the issue. - Published: 2022-07-10 - Modified: 2022-07-11 - URL: https://www.napierb2b.com/2022/07/the-problem-of-paid-editorial/ - Categories: Marketing Blog I found the Press Gazette's recent article about "pay-to-play editorial" fascinating. Paying to get coverage is not uncommon in B2B media, and money is not a good way for journalists to select the stories they cover. On the other hand, paid editorial keeps some publications afloat, and without it, we'd see fewer titles in many B2B technology sectors. So, does the good outweigh the bad? The Good There are several arguments for publications accepting payment for editorial. In particular I think these are valid reasons that could justify payment for coverage. Income for Publications Without doubt, the income from small payments to get editorial coverage can be significant, amounting to thousands of pounds per month. Publishing is a tough business, and we've seen many go out of business. I'm pretty sure that, without the income from these placement charges, some publications would disappear. A broader range of publications had to be a genuine public good, providing competition between different media, and increasing the range of information available to potential customers in the market. There have always been agencies that suggest to clients they eliminate advertising and move their budget to PR, which is dramatically more profitable for the agency. This does nothing to help publications survive, but maybe it's a reasonable thing to do if it works for clients. (FWIW, at Napier we recommend both advertising and PR, and believe in most cases both are needed for a campaign to be most effective). Sharing the Financial Burden Typically only a... --- ### Upgrades to Our Marketing RoI Calculator > Our new, configurable marketing ROI calculator allows you to select advertising, events or email campaigns and determine their ROI. - Published: 2022-07-08 - Modified: 2022-09-14 - URL: https://www.napierb2b.com/2022/07/upgrades-to-our-marketing-roi-calculator/ - Categories: Marketing Blog Marketing should be something that generates profit. It seems obvious, but it can be difficult to calculate RoI on campaigns. This is why we developed our RoI calculator: it was a simple tool that let you work out what the value of ROMI (return on marketing investment) would be for a campaign. The problem is that not all campaigns are the same. Visiting a trade show is very different from running an email marketing campaign. And our calculator was a "one size fits all" approach. Not great. So we fixed it! If you visit the Napier ROI calculator, you can now select the particular campaign type you are running, and get ROI calculations that are tailored specifically for those tactics. Whether you are attending an event, advertising or running an email campaign, the tool will take the results and tell you the ROI, as well as producing other metrics from conversion rate to cost-per-click. We are huge fans of measuring performance of campaigns, and love to be held to account. This new tool will ensure that you will know how successful your campaign are, and compare them on a like-by-like basis. From working out whether advertising delivers a better return than trade shows to simply making sure you get the standard email marketing calculations for CPM, CPC and CPL right, this tool is going to make your life a lot easier. The tool is even a lot more mobile friendly than before, allowing you to get your RoI calculations on... --- ### A Napier Podcast Interview with Shannon Martin - Podbean > In this podcast episode, we interview Shannon Martin, Director of Communications at Podbean, a podcast publishing solution. - Published: 2022-07-05 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/07/a-napier-podcast-interview-with-shannon-martin-podbean/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In this podcast episode, we interview Shannon Martin, Director of Communications at Podbean, a podcast publishing solution. Shannon shares what B2B businesses need to consider when starting a podcast, the vital role that podcast hosting platforms play in distributing across different platforms, and how to understand the download metrics of a podcast episode. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Shannon Martin – Podbean Speakers: Mike Maynard, Shannon Martin Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I'm joined by Shannon Martin Shannon is the director of communications for pod bean. Welcome to the podcast, Shannon. Shannon: Thank you glad to be here today. Mike: It's great to have you on. And it's really interesting to have someone who actually works for a company that helps make podcasts easier to do. And actually, one of the things I can tell people listening to podcast, is the reason you're able to download it is because we're actually a pod bean customer. So I'm a huge fan of the product. Thank you. That's great. I mean, to start off with, though, why don't you give us a little bit of background about your career and how you ended up helping people do podcasts? Shannon:... --- ### Why Napier is Employee Owned > At the end of June 2022, Napier became employee owned. It gives the company numerous benefits and is simply the right thing to do. - Published: 2022-07-05 - Modified: 2022-07-15 - URL: https://www.napierb2b.com/2022/07/why-napier-is-employee-owned/ - Categories: News About Napier At the end of June 2022, Napier became an employee-owned business. This means that – through a trust – everyone employed by us has ownership of the company. It’s not just token ownership: the employees now own a controlling 70% stake in the company. This blog post explains why I chose to give employees ownership of the company and what it means for everyone involved. Why Employee Ownership? My standard response is that I’m a bit of a hippie. I believe that it is a good thing for employees to have ownership of the business they work for, and there is extensive research showing that employee ownership results in a more committed, more productive and happier workforce. So it makes sense: the company gets better, and the employees get rewarded. But it’s more than this. Employee ownership preserves Napier’s culture and values. Employee ownership means there is a great reason for our talented team to stay at Napier. And employee ownership is a good thing for society. The UK Government is very supportive of employee ownership. So the bonuses paid by the Employee Ownership Trust are tax-free (up to a certain level). This makes it even more rewarding for the team. For clients, employee ownership is highly beneficial. In addition to the benefits of better productivity when working on client projects, employee ownership means that the agency is not going to be acquired, something that always involves a huge amount of change. Although there are many good examples of successful... --- ### A Successful Return for embedded world > embedded world had a successful return this month, after previously being postponed due to COVID-19, receiving over 18,000 visitors. - Published: 2022-06-29 - Modified: 2022-06-30 - URL: https://www.napierb2b.com/2022/06/a-successful-return-for-embedded-world/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech embedded world had a successful return this month, after previously being postponed due to COVID-19. As an event that has long been regarded as the 'go-to' place to gain insight into embedded system technologies, it was great to see the show back in full force, with more than 720 exhibitors from 39 countries present, showcasing their latest developments. With over 18,000 international embedded experts from 76 countries attending the show across the three-day event, it's clear to see that the industry has embraced the return of face-to-face networking. Benedikt Weyerer, Director of Exhibition at embedded world, NürnbergMesse commented "I am overwhelmed by the dynamism, energy and innovative spirit of the embedded industry that was clearly evident during the three days of the show. The security of electronic systems, distributed intelligence, the Internet of Things and solutions for future subjects such as e-mobility and energy efficiency - there are so many trends and exhibitors are addressing pressing issues and already presenting marketable products. " The embedded world and electronic displays conference also drew a crowd of around 1,000 attendees and speakers from 42 countries; which offered the opportunity to interact with top-class experts and colleagues in 196 presentations, 10 classes, 3 keynotes, and six expert panels to exchange technical information and knowledge. embedded world's digital content was also well received with over 3,900 visitors accessing the platform. Although visitors were down around 1/3 compared to pre-COVID levels (in 2019 around 30,895 visitors attended), it certainly didn't feel that way. In fact,... --- ### EE Times Celebrates 50th Anniversary > EE Times is celebrating its 50th year of delivering news and analysis to electronic engineers, and will provide specific promotions for 2022. - Published: 2022-06-29 - Modified: 2022-06-29 - URL: https://www.napierb2b.com/2022/06/eetimes-50th-anniversary/ - Categories: Electronics Media News - Tags: UK and British Technology Publications 2022 has marked the 50th Anniversary of AspenCore's publication EE Times. With the first issue published in 1972, EE Times has been a leading publication in the industry, delivering news and analysis for electronics engineers. To commemorate this anniversary EE Times will run anniversary promotions through to the end of the calendar year, with a focus on theme and editorial perspectives which will look back over the past 50 years, as well as exploring what the future holds for green engineering and manufacturing in a silicon-based world. 50 days of original news articles and analysis will also be published from September 26th- November 7th 2022. Here at Napier, we are always delighted when publications reach milestones, especially those as big as their 50th anniversary. There's no denying that times have been tough for publications in recent times, so it's great to see that magazines such as EE Times are still going strong. --- ### AspenCore Announces Green Engineering Conference for September 2022 > AspenCore has announced that it will hold a Green Engineering Conference from September 13th-15th 2022. - Published: 2022-06-28 - Modified: 2022-06-30 - URL: https://www.napierb2b.com/2022/06/aspencore-green-engineering-conference-september-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications AspenCore has announced that it will hold a Green Engineering Conference from September 13th-15th 2022. As the world's ability to reduce energy consumption relies significantly on the electronics industry, semiconductor manufacturers and other electronics companies are making binding commitments to be carbon-neutral or to meet other energy-saving benchmarks; both in terms of their own operations and in terms of the products they design and manufacture to help their customers meet their sustainability goals. With the focus on achieving these commitments, AspenCore has launched the Green Engineering Conference, to provide a platform for members of industry, academia, and government agencies to come together to discuss the challenges that must be overcome and to work on collaborative solutions. Topics for the conference will cover subjects such as: Advances in controlling or minimizing energy consumption in semiconductors and electronic systems (power electronics, processors, tiny ML, energy harvesting devices) Advanced energy production, transmission and distribution technologies and techniques (smart grids, renewable power systems, etc. ) Advances in specific verticals (e. g. , automotive, wearables, data centers, edge IoT, bitcoin mining, consumer electronics, etc. ) Government frameworks for encouraging solutions (defining challenges, setting goals, creating incentives, etc. ) Materials science (developing and choosing sustainable materials in product development) It's encouraging to see AspenCore providing a platform to educate and support the industry with the challenges that lay ahead for the engineering sector. The finer details of the conference are yet to be released, but sponsorship opportunities are available by contacting Director of Sales, Laurie McElroy... --- ### New Date for Electronics Industry Awards 2022 > The Electronics Industry Awards 2022 has announced a new date for its award ceremony and will now be taking place on Thursday 27th October. - Published: 2022-06-27 - Modified: 2022-06-29 - URL: https://www.napierb2b.com/2022/06/new-date-for-electronics-industry-awards-2022/ - Categories: Electronics Media News - Tags: UK and British Technology Publications The Electronics Industry Awards 2022 has announced a new date for its award ceremony and will now be taking place on Thursday 27th October. The ceremony will be located at the Grand Connaught Rooms in Covent Garden, alongside the brand-new Instrumentation Excellence Awards. A joint champagne reception for both events will take place, ahead of separate award ceremonies, and they will also come together at the end of the night for further networking opportunities. The deadline for entries has been extended till the 30th of June, with a total of 19 awards up for grabs this year. The shortlist of five nominees per category will be announced once the industry voting and judging have taken place. Good luck if you are entering and we look forward to attending the awards in October. --- ### The Future of B2B Trade Media > Mike, Managing Director, shares his thoughts on the future of BN2B trade media and suggests some likely outcomes for the future. - Published: 2022-06-24 - Modified: 2022-06-29 - URL: https://www.napierb2b.com/2022/06/the-future-of-b2b-trade-media/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, PR and Media Relations for B2B Tech The internet has disrupted most industries, but publishing must have experienced some of the biggest shocks due to digitalisation. I’m amazed how journalists and publishers have responded to the need to change, but it’s not over yet. Having talked with a few people in the media at the recent embedded world conference in Germany, I’ve been wondering what’s next for the B2B trade media I love. The future of B2B trade media is likely to be a complex mix of providing independent editorial that readers want to consume and giving advertisers the distribution to reach readers who are potential customers. Trade media is also likely to expand their range of activities, with events playing a bigger role and innovative online technologies offering ways for advertisers to target a bigger relevant audience. This post examines the options for the sector and suggests some likely outcomes. The Value of B2B Media Ultimately trade media brings value in two key areas: Third-party endorsement: when a journalist writes about your product or service, they are providing tacit endorsement. Numerous studies have shown that a journalist or other third party carries more weight than you promoting your organisation and its offerings. Distribution: pre-internet (yes, I remember those times) getting information to people was expensive as you needed to pay postage for each message sent (and print it). You also needed a database of people to whom you could send the content. Today the cost of distribution is low, at least once you have purchased your... --- ### A Napier Podcast: Interview with Jeff Coyle - MarketMuse > In this podcast episode, we interview Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. - Published: 2022-06-17 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/06/a-napier-podcast-interview-with-jeff-coyle-marketmuse/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, media page podcasts In this podcast episode, we interview Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, an AI-powered platform which removes manual intervention by identifying content quality issues and accelerating the research, creation and optimisation process. Jeff explains what it means to publish fearlessly and how MarketMuse brings content confidence and the assurance that it will have a predictable and meaningful impact on the business. He also shares the two most common editorial mistakes he sees with content marketing, and how MarketMuse’s insight is data-driven to support all teams within the creative, content writing and marketing departments. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Jeff Coyle – MarketMuse Speakers: Mike Maynard, Jeff Coyle Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I'm joined by Jeff Coyle. Jeff is the co-founder and chief strategy officer of a company called MarketMuse. Welcome to the podcast. Jeff. Jeff: Thanks for having me. I look forward to the discussion today. Mike: It's great to have you on now. I mean, just to start off, you're now working at MarketMuse, a marketing technology company, but you've got a really interesting career history. So tell us how you ended up CO founding MarketMuse? Jeff: Yeah, sure. So the short... --- ### A Successful Show for Manufacturing and Engineering Week > We were delighted to hear that the two-day Manufacturing and Engineering week was a great success, attracting over 5200 visitors. - Published: 2022-06-16 - Modified: 2022-06-29 - URL: https://www.napierb2b.com/2022/06/a-successful-show-for-manufacturing-and-engineering-week/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Manufacturing and Engineering Week recently took place at Birmingham’s NEC in early June of this year, organized by Nineteen Group. As the official agency partners of the show, we were delighted to hear that the two-day event was a great success, attracting over 5200 visitors. Featuring four main exhibitions - Manufacturing Expo, Engineering Expo, Maintec and Design Engineering Expo. The event featured 209 exhibitors from across the length and breadth of the UK's manufacturing and engineering sector, and several solutions were on show, from design and development to processes, assembly, control, robotics, maintenance, and skills development. The show provided an array of unique and diverse attractions, not typically associated with a manufacturing/engineering trade show. The show's focus on innovation birthed the Great Egg Race, a challenge built around the famous 1980s Great Egg Race television show. Both days saw engineers eager to demonstrate their engineering skills by getting a raw egg safely over a wall and into a bucket using materials like wooden dowels, elastic bands and tape. A dedicated "Innovation Zone" was also one of the most popular attractions for visitors. Within this space inhabited an AI-enabled car, a vertical take-off biplane and an F1 simulator; visitors could also take an early look at the New Holland T6 Methane Power, the world's first fully methane-powered production tractor. Another critical focus of the show was education; conference theatres in each of the four events hosted various CPD-accredited high-level keynote presentations, panel discussions and case studies. Opened by the Secretary... --- ### A 'Napier Nine' Video... Get to Know IT Engineer Patryk Duda > In this instalment of our 'Napier Nine' video series, we introduce you to Patryk Duda, IT Engineer at Napier. - Published: 2022-06-08 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/2022/06/a-napier-nine-video-get-to-know-it-engineer-patryk-duda/ - Categories: News About Napier - Tags: Napier Nine Interview Series In this instalment of our 'Napier Nine' video series, we introduce you to Patryk Duda, IT Engineer at Napier. Learn about Patryk’s secret skill, his favourite saying, and the fictional place he would most likely visit, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A ‘Napier Nine’ Video. . Get to Know Account Administration Executive Danielle Robertshaw A ‘Napier Nine’ Video... Get to Know Marketing Specialist Natasha Websdale A’ Napier Nine’ Video... Get to Know Director Clive Over A ‘ Napier Nine’ Video... Get to Know Marketing Specialist Ivy Silverton A ‘Napier’ Nine Video... Get to Know Account Director Chris Corfield A Napier Nine’ Video... Get to Know Associate Director Ed Neale A ‘Napier Nine’ Video... Get to Know Digital Marketing Specialist Hayden Reader --- ### Manufacturing & Engineering Week Reveals Special Show Features > The Manufacturing and Engineering Week encompasses four events to showcase the very best of the UK's manufacturing and engineering sector. - Published: 2022-05-30 - Modified: 2022-05-31 - URL: https://www.napierb2b.com/2022/05/manufacturing-engineering-week-innovation-zone-great-egg-race/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Manufacturing and Engineering (M&E) Week has revealed two new special show features which will be held throughout the two-day co-located events. An innovation zone will showcase live demonstrations of the UK's most cutting-edge products, to demonstrate the latest technologies that are shaping the future. Key highlights include an AI car, the world’s first VTOL biplane, displayed by Coventry University’s Formula Student and UAS Challenge Teams, plus an Aston Martin Formula 1 racing car simulator which uses cloud ERP from software vendor IFS. The Great Egg race will also be taking place across both days of the show, as engineers are invited to compete to build gadgets to propel an uncooked egg over a wall into a tractor trailer, with winners announced onsite at the end of the day. Teams can still enter and can enquire by emailing enquiries@mandeweek. co. uk. Encompassing four events to showcase the very best of the UK's manufacturing and engineering sector, the M&E Week provides a platform which not only educates the industry via a full programme consisting of workshops, talks and presentations, but also provides a place for professionals across the industry to network and learn from each other. With the M&E Week kicking off with two days of digital sessions from 6th June 2022, the co-located events will be taking place from 8th-9th June at the NEC in Birmingham. Covering the entire product lifecycle of the manufacturing and engineering industry, the four events include the Design Engineering Expo, the Engineering Expo, the Manufacturing... --- ### A 'Napier Nine' Video... Get to Know Digital Marketing Specialist Hayden Reader > In this instalment of our 'Napier Nine' series, we introduce you to Hayden Reader, Digital Marketing Specialist at Napier. - Published: 2022-05-30 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/2022/05/napier-nine-videodigital-marketing-specialist-hayden-reader/ - Categories: Marketing Blog, News About Napier - Tags: Napier Nine Interview Series In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this instalment, we introduce you to Hayden Reader, Digital Marketing Specialist at Napier. Learn about Hayden's strongest quality, his favourite saying, and the four words he would use to describe himself, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A ‘Napier Nine’ Video. . Get to Know Account Administration Executive Danielle Robertshaw A ‘Napier Nine’ Video... Get to Know Marketing Specialist Natasha Websdale A’ Napier Nine’ Video... Get to Know Director Clive Over A ‘ Napier Nine’ Video... Get to Know Marketing Specialist Ivy Silverton A ‘Napier’ Nine Video... Get to Know Account Director Chris Corfield A Napier Nine’ Video... Get to Know Associate Director Ed Neale --- ### AspenCore Announces 'Mind of the Engineer' Study > AspenCore has announced that its 'Mind of the Engineer' study will once again be taking place, inviting engineers to participate via surveys. - Published: 2022-05-24 - Modified: 2022-05-26 - URL: https://www.napierb2b.com/2022/05/aspencore-announces-mind-of-the-engineer-study/ - Categories: Electronics Media News - Tags: UK and British Technology Publications AspenCore has announced that its 'Mind of the Engineer' study will once again be taking place, inviting engineers to participate via surveys that will be going out into the field in June. As a study that takes place every two years, AspenCore has spoken with tens of thousands of hardware, software, and test engineers, as well as students, field-support employees, and engineering managers worldwide over the last 30 years. The 'Mind of the Engineer' survey not only provides insights into the current electronics engineering landscape but also helps predict how engineering jobs are evolving, and where technology is taking the profession. Engineers also share the challenges they face, the resources they need, and how they spend their time. As we emerge from the pandemic, the results of this study are sure to be interesting for the industry, as we gain insight into several areas of the electronics engineering landscape. Luckily, we don't have to wait too long, as the results will be available around November for electronica 2022. --- ### A Napier Podcast: Interview with Matt Young - UserVoice > In this podcast episode, we interview Matt Young, CEO of UserVoice, a product feedback management solution for SaaS platforms. - Published: 2022-05-23 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/05/a-napier-podcast-interview-with-matt-young-uservoice/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In this podcast episode, we interview Matt Young, CEO of UserVoice, a product feedback management solution for SaaS platforms. Matt explains how the platform captures user feedback to deliver insights into product problems and solutions and how this raw data can be used to inform marketing and sales strategies. Matt also shares his insight into trends within the SaaS industry. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Matt Young – UserVoice Speakers: Mike Maynard, Matt Young Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I'm joined by Matt young Matt is the CEO of user voice. Welcome to the podcast, Matt. Matt: Hey, Mike, great to be here. Mike: No, it's great to have you on. So tell me a little bit about your career. First, you know, how did you get to become CEO of user voice? Matt: It's a weird story and not one that you would expect. Given my background. I've was born a technologist. So my dad worked for IBM, and we had an IBM PC in the 80s in the early days, and I was the kid that went and taught myself to programme. So naturally through college and graduate school, I was a computer scientist and... --- ### 7 Current Trends in Graphic Design > Rob Furby, Creative Services Manager at Napier, shares what the current landscape of graphic design looks like. - Published: 2022-05-18 - Modified: 2022-05-30 - URL: https://www.napierb2b.com/2022/05/graphic-design-trends/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Napier design series The last couple of years have been unprecedented, and companies have been faced with challenges to adapt the way they communicate with customers, with statistics, numbers and facts becoming a defining element of communication. Rob Furby, Creative Services Manager at Napier, shares how this shift in communication has affected the current landscape of graphic design, and what trends can be seen, as marketers adapt their approach. Large Typography Large typefaces faded away but are now becoming popular again. Brands want their visuals to make an impact and large font sizes are now the preferred method. A large font can help a campaign stand out in a busy digital world, as companies compete for the same space. Large typefaces, are not only a fun style to develop but also can add some personality into brands. Large typography is also extremely easy to implement into a multitude of campaigns such as logos and digital/printed material. The example below shows the impact that a bright colour can have set against a lighter background. Serif Fonts have Made a Comeback Fonts play a crucial role in the world of brand design. The font landscape is also constantly changing. 2022 has seen a return to more traditional and classic font choices, such as serif fonts. Sans serif fonts are still popular – but they have been a bit overused. As a result, we’re seeing companies turn to serif fonts and even handwritten scripts for branding visuals. This is a great way to visualise tradition while... --- ### Five Tech B2B Campaigns That Thought Outside the Box > We take a look at some B2B campaigns that went outside the box to leave their audience thinking long after they’ve read the content. - Published: 2022-05-16 - Modified: 2022-05-30 - URL: https://www.napierb2b.com/2022/05/five-tech-b2b-campaigns-outside-the-box/ - Categories: Marketing Blog It’s easy to fall into the trap of repeating the same old tactics when planning your next B2B technology campaign – but don’t be surprised if you get the same old results. Getting outstanding responses is the name of the game, but how do you get that level of connection with an audience? The answer is to try something different, something that will really stick in people’s memories. We take a look at some campaigns that went outside the box to leave their audience thinking long after they’ve read or viewed the content. CISCO SuperSmart rewrites the script How can you ring the changes in a subject like cyber security? Although it’s a vital issue, it may not be everyone’s idea of a riveting read. This is where CISCO decided to rewrite the script, introducing a new superhero for our times who would help catch the bad guys of the online security world. Featuring in her own graphic novel, security expert SuperSmart helps Phil, an under pressure cyber security chief, protect his company’s data from a myriad of threats as it prepares to expand. With advice from SuperSmart, Phil soon has the bad guys looking elsewhere for vulnerable systems. The unusual format allowed CISCO to get its message across in a more memorable way than through a typical whitepaper. In the mood for love? You might not think of farming as particularly high tech, but it’s a business that can still benefit from technology solutions. A company called Hectare had... --- ### A Napier Webinar: How to Crush Your First Paid LinkedIn Campaign > Napier recently held a webinar sharing insights into how B2B marketers can crush their paid LinkedIn campaigns. - Published: 2022-05-13 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2022/05/a-napier-webinar-how-to-crush-your-first-paid-linkedin-campaign/ - Categories: Marketing Blog, News About Napier - Tags: AdWords and Paid Search Marketing, Digital Marketing Webinars, Napier Webinar, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques Paid LinkedIn campaigns can offer a great RoI, are low cost and quick to set up. However, the success of these campaigns relies on the finer details when setting up, and there are a few things marketers need to consider to be successful. Napier recently held a webinar 'How to Crush Your First Paid LinkedIn Campaign', sharing insights into how B2B marketers can crush their first paid LinkedIn campaign, by exploring: How to define the best audience for your campaign Recommendations to improve performance Why demographics are so important Ad format options Bidding tips Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘How to Crush Your First Paid LinkedIn Campaign' Transcript Speakers: Mike Maynard Okay, good afternoon, everyone. Thank you for attending the latest Napier webinar. Today, we're going to talk about LinkedIn. And so our webinar is going to tell you how to crush your first LinkedIn campaign. Now, obviously, LinkedIn is a platform that people use for a lot of different things. But in our case, what we're going to talk about today is we're going to talk about how to use LinkedIn, for Account Based Marketing, in particular, so it's really understanding how to do very targeted campaigns on LinkedIn. So really, what we're going to try and do today comes down to help you understand what works for paid LinkedIn campaigns. So we're looking to help you... --- ### A Napier Podcast: Interview with Tim Langley - CANDDi > In this podcast episode, we interview Tim Langley, CEO and Founder at CANDDi, a digital intelligence tracking platform. - Published: 2022-05-06 - Modified: 2022-09-20 - URL: https://www.napierb2b.com/2022/05/a-napier-podcast-interview-with-tim-langley-canddi/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, Websites for B2B Technology In this podcast episode, we interview Tim Langley, CEO and Founder at CANDDi, a digital intelligence tracking platform. Tim shares his journey to founding CANDDi, and how the platform can help B2B marketers be more proactive by gathering data which allows them to engage with leads both at the top and bottom of the sales funnel. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Tim Langley - CANDDi Speakers: Mike Maynard, Tim Langley Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology from Napier. Today, I've got Tim Langley, who's described himself as the founder, the CEO and chief dogsbody at CANDDi. Welcome to the podcast, Tim. Tim: Thanks, Mike. Thanks for having me. Mike: So, Tim, I mean, I mean, the first thing is, you know, how do you get a career that lets you end up with Chief dogs by the CANDDi? Yeah. How did you get to this point? Tim: Oh, you know, I think that's, I think that's a very easy question to answer. So I grew up and studied maths at university, did a year working for a for a startup, and then decided, You know what, I think it'd be fun to be running my own business. That was... --- ### Entries Now Open for Elektra Awards 2022 > Entries are now open for the Elektra Awards 2022, which will be taking place on Wednesday 30th November in London. - Published: 2022-04-28 - Modified: 2022-04-28 - URL: https://www.napierb2b.com/2022/04/entries-now-open-for-elektra-awards-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Entries are now open for the Elektra Awards 2022, which will be taking place on Wednesday 30th November at the Grosvenor House, Park Lane, London. With 17 awards up for grabs, this year marks the 20th year anniversary of the Elektra Awards, which welcomes entries from manufacturers, distributors, designers, individuals, research groups and start-ups from across all areas of the electronics industry. Entries close on Thursday 14th July, with the shortlist due to be announced in October 2022. With the Elektras taking place virtually in 2022 and as a hybrid event in 2021, it's great to see the awards ceremony return fully as a face to face event, and for the industry to come together once again to celebrate its achievements. For more information on the categories, and how to enter, please click here. --- ### Electronic Specifier Looking For Research Project Participants > Tess Weller, Marketing Director at Electronic Specifier, is looking for individuals involved in the supplier selection process. - Published: 2022-04-27 - Modified: 2022-04-28 - URL: https://www.napierb2b.com/2022/04/electronic-specifier-looking-for-research-project-participants/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Tess Weller, Marketing Director at Electronic Specifier, is looking for individuals involved in the supplier selection process for electronics components to take part in a research project as part of Tess's International Marketing MSc at King's College. Taking place throughout May and June, the purpose of the research is to explore how the organisational purchase decisions of supplier selection have been impacted in the last few years due to the lack of trade fairs and the development of communication technologies. The research will also aim to provide a wider insight into any critical changes in the electronics industry. Participants will be required to conduct a series of interviews throughout May and June, either in-person or virtually. Questions will focus on topics such as how experiences have changed with regard to supplier selection, and whether they were affected by problems with the supply chain. For more information on how to take part in the project please click here, or contact Tess at tess. weller@kcl. ac. uk or via LinkedIn. --- ### AspenCore Optimizes Embedded.com > AspenCore recently launched some optimizations on their publication site Embedded.com, which has provided some great results. - Published: 2022-04-25 - Modified: 2022-04-29 - URL: https://www.napierb2b.com/2022/04/aspencore-optimize-embedded-com/ - Categories: Electronics Media News - Tags: UK and British Technology Publications AspenCore recently launched some changes to optimize their publication site Embedded. com. Improvements included adding multi-size functionality, a new mobile billboard ad size, with more space for text and call to action buttons, as well as moving the leaderboard ad above the fold for high viewability. The restructuring of the site has already achieved significant results in the first month of being live, with a 20x increase in CTR on desktop, and mobile ad size; and for in-network viewability, Aspencore has seen, on average, an increase of 30%. With plans to add more 'high impact' ad units for more site sponsorship opportunities, it's clear to see that AspenCore is taking the performance of their sites seriously, and looking for ways to improve results for advertisers, as well as optimize the site for visitors. Aspencore will also be exhibiting at PCIM Europe 2022, at Hall 6, booth 400, with sales, editorial and a full video team on-site. --- ### Why a LinkedIn Pod isn’t the Solution to Extending Your Reach on Social Media > Mike, Managing Director, shares how his experience with LinkedIn pods, has shown why they aren't the solution to extending reach. - Published: 2022-04-22 - Modified: 2022-09-16 - URL: https://www.napierb2b.com/2022/04/why-linkedin-pod-isnt-solution-to-extending-reach-social/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Over the last couple of months, you might have seen some of my posts get a large number of likes or comments, and will have seen me liking and putting bland comments on some posts that really don’t interest me. I need to confess. I’ve been experimenting with membership of a LinkedIn pod. What is a LinkedIn Pod? A LinkedIn pod, or engagement pod, is a group of people who agree to like and/or comment on each other’s posts. The idea is that LinkedIn will tend to favour posts with more engagement, so if you get more likes and comments, then your posts will perform better. Pods can be automated or manual, and the idea is that membership will ultimately drive a greater reach for your posts. For this experiment, I signed up with Lempod, and joined a couple of B2B marketing pods (one was US and the other was UK-focussed). What are the downsides of LinkedIn Pods? In terms of getting likes and comments, there really are few downsides. You do get banal comments from automated engagement pods as they are machine generated and therefore not specific to your post. If you are happy with lots of comments like “Great post”, you’ll probably not worry about this, but I felt that the banal comments were a drawback. One thing that will happen, particularly with automated pods, is that you lose your ability to decide which posts you like. So an algorithm will start clicking the like button for you... --- ### A Napier Podcast: Interview with Sarah Bond - Lucky Orange > In this podcast episode, we interview Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool. - Published: 2022-04-21 - Modified: 2022-04-28 - URL: https://www.napierb2b.com/2022/04/a-napier-podcast-interview-with-sarah-bond-lucky-orange/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, Websites for B2B Technology In this podcast episode, we interview Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool. Sarah shares her career journey on how she got into marketing, and how Lucky Orange helps B2B marketers understand website visitor behaviour. She explains the different tools available such as heat maps, session recordings, and live chat; and how these tools help understand visitors' behaviours in aggregate but also at an individual user level. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Sarah Bond - Lucky Orange Speakers: Mike Maynard, Sarah Bond Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today I'm joined by Sarah bond. Sarah is the Vice President of Marketing at Lucky Orange. Welcome to the podcast, Sarah. Sarah: Thanks, Mike. Excited to be here with you today. Mike: It's great to have you here. So, I mean, the way we normally start is asking a little bit about career history. So can you tell us a little bit about your career and how you've ended up at Lucky Orange? Sarah: Absolutely. So I actually have a little bit of a secret. Although I'm vice president of marketing. Now, I'm actually not a marketer, by background or... --- ### Bodo's Power Systems Panel Discussion Returns for PCIM Europe 2022 > Bodo's Power Systems panel discussions will be returning to PCIM Europe 2022 as part of the industry forum, split into three sessions. - Published: 2022-04-15 - Modified: 2022-04-28 - URL: https://www.napierb2b.com/2022/04/bodos-power-systems-panel-discussion-returns-for-pcim-europe2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications There's no denying that face to face shows are making a comeback, with several industry events due to take place this year, including PCIM Europe. So we were delighted to hear that Bodo's Power Systems panel discussions will be returning to PCIM Europe as part of the industry forum, split into three sessions. The first session will take place on Wednesday 11th May from 1. 10pm-2. 10pm CEST focusing on SiC, followed by a session from 2. 15pm-3. 15pm CEST with a focus on GaN, with the final session on SiC taking place on Thursday 12th May from 1. 45pm-2. 45pm CEST. Bodo's Power Systems will also be exhibiting at the show in Hall 6, Booth 246. --- ### WEKA FACHMEDIEN Reveals New Interactive Magazine Format > WEKA FACHMEDIEN has unveiled its first new interactive magazine, with a special edition of Computer & Automation. - Published: 2022-04-14 - Modified: 2022-04-28 - URL: https://www.napierb2b.com/2022/04/weka-fachmedien-reveals-new-interactive-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications WEKA FACHMEDIEN has unveiled its new interactive magazine format, with a special edition of Computer & Automation. Technical articles, interviews, user reports and news within the magazine are displayed with interactive elements, embedding content such as videos, picture galleries, GIFS and websites. Readers are also able to express their opinions and views directly via embedded surveys throughout the online issue. We've seen a trend in publishers move towards digital tactics, and it's exciting to see WEKA fully embrace digital elements to provide readers with a new and engaging format. It will be interesting to see if other publishers follow suit and whether this interactive version of magazines becomes the standard for online editions. To view the online version of Computer & Automation, please click here. --- ### What B2B Marketers Need to Consider When it Comes to Email Marketing > Natasha, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing. - Published: 2022-04-14 - Modified: 2022-09-16 - URL: https://www.napierb2b.com/2022/04/what-b2b-marketers-need-to-consider-when-it-comes-to-email-marketing/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, Direct Marketing Strategies and Tactics Natasha Websdale, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing, drawing from her own experience, and two insightful reports. Email marketing is an important part of any marketing strategy, keeping audiences up-to-date on the latest products, company news and business insights. Email activity has grown massively over the last couple of years with an increase of approximately 60% from March-April 2020 and remaining at this level throughout 2021. As email traffic increases and subscribers’ inboxes fill up, competition to capture their attention has grown; making it more important than ever for B2B marketers to stay up to date on the latest email marketing techniques. I recently came across a couple of reports talking about trends and challenges for 2022. The Smart Insights Email Marketing Trends 2022 report presents the views and predictions of 10 marketing experts, whilst Validity’s Mastering The New Email Landscape report analyses global email performance in 2021 and forecasts the future for email marketing. This blog will look at some of the things these reports, and my own experience as a digital marketer has taught me to keep in mind in 2022. The importance of the customer journey Something that becomes increasingly clear to me as I continue my career in marketing is the importance of the customer journey. Not understanding where a customer is, or how to move them through the funnel could lead to missed opportunities. Email can help you reach potential customers... --- ### Napier Wins 'Agency of the Future' Award at the B2B Marketing Expo California > We are delighted to share that we won the 'Agency of the Future' Award at the B2B Marketing Expo California - Published: 2022-04-11 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/2022/04/agency-of-future-award/ - Categories: News About Napier - Tags: news about napier The Napier team recently exhibited at the B2B Marketing Expo California in LA, and we are delighted to share that we were named the winners of the 'Agency of the Future' award. Faced with tough competition, the award reflects the hard-working team at Napier, with Mike Maynard, Managing Director commenting, "Taking home the agency of the future award was a great end to the B2B Marketing Expo. As the show marked our expansion in the USA with the launch of our San Fransico office, we are truly looking towards the future, and I'm extremely proud of the Napier team and grateful to our amazing clients". For an overview of what the team got up to at the show, why not check out the video below... --- ### IEEE SOCC 2022 Opens Call for Papers > The IEEE SOCC has launched its call for papers, inviting submissions which address new and previously unpublished results related to SoC. - Published: 2022-04-07 - Modified: 2022-04-28 - URL: https://www.napierb2b.com/2022/04/ieee-socc-2022-opens-call-for-papers/ - Categories: Electronics Media News - Tags: UK and British Technology Publications The IEEE International System-on-Chip Conference (SOCC) has launched its call for papers, inviting professionals to submit content which addresses new and previously unpublished results in all areas related to SoC, including topics such as: Devices and platforms for accelerated AI/ML computing Emerging and disruptive technologies Design for secure and reliable systems Heterogeneous and mang-core SoC architectures Circuits and systems Low Power Design Design Methodologies and development flaws The IEEE SOCC is a leading forum for sharing the latest advancements in SoC architecture, systems, logic and circuit design, process technology, test, design tools, and applications. 2022 marks the 35th year of the conference and will take place from 5th-8th September in the Belfast’s Titanic Quarter, Northern Ireland. The event features a three-day technical programme which includes speeches, presentations and hot-topic panel sessions, as well as networking opportunities. Here at Napier, we are delighted to see the IEEE SOCC reach a milestone of 35 years, and we look forward to receiving what we are sure will be positive feedback from the event. Papers are due by May 16th 2022, and more information about submissions can be found by clicking here. --- ### Leading European Tech Marketing Agency, Napier, Opens First Office in USA > Napier has announced the expansion of the agency with the launch of its first USA office in the San Francisco area. - Published: 2022-04-06 - Modified: 2022-09-16 - URL: https://www.napierb2b.com/2022/04/tech-marketing-agency-napier-first-office-in-usa/ - Categories: News About Napier - Tags: news about napier Dedicated local team in SF Bay Area on a mission to support rapidly growing demand for UK’s leading independent B2B Tech Integrated Public Relations and Marketing Agency. From the show floor of B2B Marketing Expo 2022, Napier, one of Europe’s leading independently-owned B2B technology marketing and PR firms, today announced its expansion into the USA with the opening of its first office in Alameda, CA. The move to the SF Bay Area comes on the heels of significant demand from American and European clients to access the best-in-class service that they have come to expect from Napier’s European operations throughout the US. The team at Napier has a proven track record of delivering award-winning campaigns for a robust list of global technology clients and has been at the heart of marketing technology in Europe since 1984. The agency combines strategic planning, content generation and content distribution using channels such as PR, marketing automation and new media to deliver cohesive, global and regional campaigns which accelerate the speed of prospect through its clients’ marketing funnels. By designing campaigns to meet clients’ business goals, the team helps our leading technology companies turn objectives into achievements. “I am incredibly excited to be opening our first office in the US. It reflects our commitment to our present and future clients, helping them achieve even greater measurable success with innovative digital marketing, engaging content creation and quality public relations campaigns that have defined Napier over the last 38 years. ” said Mike Maynard, CEO and... --- ### Pass the Secret Sauce Podcast: Build and Track Your Customer’s Journey > Mike featured on the Pass the Secret Sauce Podcast, to share his thoughts on how B2B marketers can build and track their customer journey. - Published: 2022-04-01 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2022/04/pass-the-secret-sauce-podcast-build-and-track-your-customers-journey/ - Categories: News About Napier - Tags: Third Party Podcasts Mike Maynard, Managing Director at Napier featured on the Pass the Secret Sauce Podcast, to share his thoughts on how B2B marketers can build and track their customer journey, and tactics to reach their target audiences effectively. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### EETech Launches Data Insights: Genius or Missed Opportunity? > EETech's Data Insights product is a neat innovation that could help you identify which companies are visiting your website. - Published: 2022-03-27 - Modified: 2022-03-29 - URL: https://www.napierb2b.com/2022/03/eetech-launches-data-insights-genius-or-missed-opportunity/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, Email Marketing for B2B Technology, Websites for B2B Technology EETech has launched a product called Data Insights. Put simply, the product uses information gathered on the EETech website to identify users coming to a supplier’s site. The technology provides information including company, geo, and business unit. Now this is not that different to the many other systems that use data such as IP address to identify companies visiting to your site. We love CANDDi, and feel it’s the best of the bunch, but there are several other suppliers available. If you’re in marketing, you’ve almost certainly had a call from one of them. But Data Insights are a little different. You might also be using one of the platforms that has visitor ID as a part of their functionality – Demandbase is a good example. Is Data Insights Genius? The first thing is that the platform will use interactions on the EETech site to identify visitors. This potentially means that they might have a better database of electronics engineers than some of the other companies in this space. With WFH, it’s probably reasonable to assume they have much better understanding of who is an engineer, and that’s definitely clever. The platform also gives a good indication of what interests those users. This means you can find out the product interests, industries, top content, and suppliers (if you are a channel partner) that get the most engagement from certain companies. The benefits are clear, although if you have an alternative, it will probably be hard to justify the cost of... --- ### Editorial Changes at WEKA FACHMEDIEN > Markus Haller, Editor at WEKA FACHMEDIEN, has left the publishing house for a new role as part of the marketing team at Rohde & Schwarz. - Published: 2022-03-25 - Modified: 2022-03-29 - URL: https://www.napierb2b.com/2022/03/editorial-changes-at-weka-fachmedien-2/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Markus Haller, Editor at WEKA FACHMEDIEN, has left the publishing house for a new role as part of the marketing team at Rohde & Schwarz. Markus was previously Editor of Elektroniknet. de, Elektronik and Markt & Technik, and in his absence, Nicole Woerner will be taking over his responsibilities for these publications. We wish Markus the best of luck in his new role and look forward to continuing to work closely with Nicole. --- ### A Napier Webinar: Don't Get Left Behind: Next-Generation B2B Content Tools > Napier recently held a webinar 'Don't Get Left Behind: Next Generation B2B Content tools which explored new tools like Turtl. - Published: 2022-03-24 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2022/03/dont-get-left-behind-next-generation-b2b-content-tools/ - Categories: Marketing Blog - Tags: AI and Marketing Tools Webinars, content marketing, Inbound Marketing for B2B Technology, Napier Webinar Content marketing is continuously evolving, and the format of content is no exception. New B2B content tools are now available offering marketers an interactive, and engaging format to break away from traditional PDFs, and have access to in-depth analytics on the performance of each content piece. Napier recently held a webinar 'Don't Get Left Behind: Next Generation B2B Content Tools' and explored: The importance of content marketing Why today's solutions don't work Why PDFs suck The route to success with engaging formats and great analytics Introduction to Turtl Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Don't Get Left Behind: Next Generation B2B Content Tools’ Transcript Speakers: Mike Maynard Hi, everyone, and thank you for joining the latest Napier webinar. This is quite exciting, this webinar is going to be talking about next generation content tools. So it combines two things I really care about. One is content for marketing purposes. And the other is technology. So I mean, for me, this is a really exciting webinar. Because there's a lot we can do from this, that's going to be actionable. And I'm going to present the webinar and then we'll obviously invite any questions you have after the webinar. So if you do have anything you'd like to ask, feel free to put it into the chat. And I'll try and cover any questions we get at the end. So... --- ### Marketing Agency Leadership Podcast: Marketing Long-Cycle B2B Tech > Mike shares how to use marketing successfully with long-cycle B2B tech, on the Marketing Agency Leadership podcast. - Published: 2022-03-24 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2022/03/marketing-agency-leadership-podcast-marketing-long-cycle-b2b-tech/ - Categories: News About Napier - Tags: Third Party Podcasts Rob Kischuk, the host of the Marketing Agency Leadership podcast, sat down with Mike, Managing Director at Napier, to discuss how to use marketing successfully with long-cycle B2B technology clients. He shares how Napier uses the customer journey to keep the product long-term on the minds of “future” customers by helping them stay apprised of industry trends and leading-edge developments. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Entries Open for The Electronics Industry Awards 2022 > The Electronics Industry Awards 2022 is now open for entries, with the award ceremony due to take place on Thursday 20th October 2022. - Published: 2022-03-24 - Modified: 2022-03-30 - URL: https://www.napierb2b.com/2022/03/entries-open-for-the-electronics-industry-awards-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Electronics Industry Awards (EIA) 2022 is now open for entries, with the award ceremony due to take place on Thursday 20th October 2022 at the Tower Hotel in London. Now in its fifth year, the Electronics Industry Awards has established itself as one of the leading award ceremonies in the electronics sector; and is unique in the way it provides professionals with the opportunity to vote for the people, products and companies that they feel deserve to be recognised for their contributions to the industry. This year, the award ceremony will be taking place alongside the brand-new Instrumentation Excellence Awards. A joint champagne reception for both events will take place, ahead of separate award ceremonies, and then they will come together at the end of the night for further networking opportunities. With a total of 19 awards up for grabs, this year, the EIA has introduced three new categories, including: Medical Product of the year, Semiconductor Product of the year, and Rising Star. Entries will close on 20th June 2022, and a shortlist of five nominees per category will be announced once the industry voting and judging has taken place. We wish the best of luck to everyone entering the awards and look forward to attending the event in October. --- ### Hardware Pioneers Max Announces Date for 2022 > Hardware Pioneers Max, has announced that it will be going ahead on 25th October 2022, at the Business Design Centre in London. - Published: 2022-03-22 - Modified: 2022-03-25 - URL: https://www.napierb2b.com/2022/03/hardware-pioneers-max-announces-date-for-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Hardware Pioneers Max, the annual gathering of IoT Innovators, has announced that it will be going ahead on 25th October 2022, at the Business Design Centre in London. The event provides a place for engineers, as well as technical and business leaders whose companies are developing B2B and B2C IoT device systems to meet and network with a community of leading experts and suppliers in the IoT space. Visitors will have the opportunity to attend seminars by industry experts, and the event will also feature an exhibition hall that will showcase the latest hardware and software technologies available for IoT devices. At Napier, we think it's great to see the events sector back in full swing and be able to provide the industry with these opportunities to come together as a community. Further information on exhibitors and speakers will be released soon, and pre-registration is now open on the Hardware Pioneers website. --- ### Aspencore Announces PowerUP Conference 2022 > Aspencore will be hosting a three-day virtual conference and exhibition focusing on power electronics, taking place from 28th-30th June 2022. - Published: 2022-03-21 - Modified: 2022-03-30 - URL: https://www.napierb2b.com/2022/03/aspencore-powerup-conference-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Aspencore will be hosting a three-day virtual conference and exhibition focusing on power electronics, taking place from 28th-30th June 2022. The PowerUP Expo will host a technical conference, which will feature topic-specific sessions of keynotes, panel discussions, technical presentations, and tutorials about major technical trends. Alongside the conference, an exhibition hall will be available, featuring virtual booths from leading power electronics companies, as well as a live chat tool enabling visitors to directly connect with booth personnel. The event will focus on several key topics such as wide-bandgap (WBG) semiconductors, motion control, smart and renewable energies, and wireless power transfer. Call for papers is currently open, with submissions due by 30th March 2022. Over the last couple of years, it's been clear to see how successful virtual events can be, and Aspencore continues to make an investment in the future of digital, as they welcomed Kai Hsing as its new General Manager and Publisher last month. Kai joins the team with a career in the digital media and advertising industry, with a focus on building and scaling audiences for specialised verticals. We look forward to hearing what we are sure will be great feedback from the event, and seeing the direction Aspencore takes in the future. --- ### 7 Reasons Why You Can’t Trust the Reports from Your Marketing Automation System > We explore how marketers can overcome challenges faced with reporting through marketing automation systems. - Published: 2022-03-18 - Modified: 2023-04-13 - URL: https://www.napierb2b.com/2022/03/why-you-cant-trust-reports-marketing-automation-system/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology, Marketing Strategy and Planning You spend large sums of money on your marketing automation platform (MAP), and get some lovely reports from the system, but something just doesn’t feel right. You know that although the numbers look credible, they don’t tell you the whole story. What’s going on? The reality is that, despite those percentages having two digits after the decimal point, MAPs cannot give you precise data. There are many challenges that make it hard to get accurate information from your marketing automation system. Although it’s frustrating that you can never have the full picture, if you understand the issues, you can get a much better understanding of which campaigns are working and those that you need to revise. Don’t Believe Email Opens Email opens are just not accurate. Probably the most publicised reason is Apple’s decision to hide whether users of Apple Mail open emails or not. An email open is recorded when the recipient downloads an image (often called a tracking pixel). Email opens have never been a totally accurate metric, as if you don’t download images, the open isn’t recorded. The bigger problem today, however, is that Apple is automatically downloading images for emails, whether or not the recipient actually views the email. There is no way of knowing whether users who have enabled Apple Mail Privacy Protection have actually viewed the email, and this is likely to be a technique adopted by more email systems in the future. Those Email Clicks could be Bots This is a particular problem... --- ### A Napier Podcast: Interview with Carolin Bink - 1plusX > In this podcast episode, we interview Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform. - Published: 2022-03-17 - Modified: 2022-03-25 - URL: https://www.napierb2b.com/2022/03/a-napier-podcast-interview-with-carolin-bink-1plusx/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, media page podcasts In this podcast episode, we interview Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform. Carolin shares what makes 1plusX different to other data management platforms, how their AI-first approach helps both publishers and marketers to utilize data, and what the impact is for marketers with third party cookies going away. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Carolin Bink - 1plusX Speakers: Mike Maynard, Carolin Bink Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology that podcast from Napier. Today I'm joined by Carolin Bink, who's the VP of Customer Success at one plus x. Welcome to the podcast, Carolin. Carolin: Hi, nice to meet you. And happy to be here. Mike: It's great to have you on now. I mean, I've been really keen about this interview, because I looked at your LinkedIn profile. And it seems to me that you were a customer of one plus x and then joined the company. I mean, was it really a case of joining a company that you were using and love so much, you felt you had to work for that? Carolin: Yeah, basically, it was pretty much like that, to be honest. So I was searching in 2016,... --- ### There's No Excuse For Not Understanding What Your Audience Wants > Mike share his insights on why there's no excuse for not understanding what your audience wants, and how marketers can get it right. - Published: 2022-03-11 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2022/03/theres-no-excuse-for-not-understanding-what-your-audience-wants/ - Categories: News About Napier - Tags: Third Party Podcasts The Content Amplification Podcast, hosted by Blue Cow Marketing, invited Mike, Managing Director to share his insights on why there's no excuse for not understanding what your audience wants, and how marketers can ensure they are getting it right. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### New Conference Introduced for the Embedded Market > Hitex UK has announced the launch of UKEmbedded, a new conference and exhibition for the embedded engineering sector. - Published: 2022-03-10 - Modified: 2022-03-25 - URL: https://www.napierb2b.com/2022/03/new-conference-introduced-for-the-embedded-market/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Hitex UK has announced the launch of UKEmbedded, a new conference and exhibition for the embedded engineering sector. Taking place on 12th May 2022 at The Windmill Village Best Western Plus in Coventry, the UKEmbedded event brings together a community of embedded professionals in one place, to explore new ideas and share innovative, technological advances from across the UK. Working closely with companies such as The Institution of Engineering and Technology, and publications such as new electronics, the show aims to provide a one-day medium-sized technical conference for engineers at all levels of experience. With the event free to attend (although a charge will incur for attending the workshops), the event will focus on providing a strong conference agenda, supported with an exhibition, workshops and training. Current exhibitors include companies such as Arm, Infineon Technologies, RBV Elektronik and Anglia, whilst speakers include Markt Dunnett from embeddedpro, Helena Dunne from QA Systems and Joseph Yiu from Arm, to name a few. Mike Beach, MD at Hitex UK, commented "This is a fantastic addition to our smaller, user-group events which Hitex has become well-known for hosting. There are a few large “expo” style events and many smaller one-day technical conferences. The gap between these micro-events and the larger-sized events is wide and has created an opportunity to plug a gap, which I believe we will achieve with this event. ” Hitex UK has clearly taken a specific approach with the development of the UKEmbedded show, choosing to partner with other suppliers, to... --- ### A Napier Podcast: Interview with Alun Lucas - Zuko Analytics > In this podcast episode, we interview Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform. - Published: 2022-03-07 - Modified: 2022-03-25 - URL: https://www.napierb2b.com/2022/03/a-napier-podcast-interview-with-alun-lucas-zuko-analytics/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, Social Media for B2B Marketers In this podcast episode, we interview Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform. Alun shares how Zuko helps businesses understand the analytics behind forms, and the why, when and where behind users not converting. He also explains how Zuko works with A/B testing tools to allow businesses to A/B test on a granular level. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Alun Lucas - Zuko Analytics Speakers: Mike Maynard, Alun Lucas Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. today. I've got Adam Lucas from Zuko analytics. Welcome to the podcast, Alun. Alun: Hi, Mike. Yes, thanks. Thanks for having me. It's a pleasure and a privilege. Mike: Great to have you on. So, I mean, before we start, I'd like to know a little bit about your career, you know, looking at your LinkedIn, you've done everything from working in venture capital to you know, a long time ago teaching English. So how did you end up at a company that does form analytics? Alun: Well, it's an interesting one, because I like to see it at least kind of bringing all the strands of my previous experience together, because I worked for... --- ### How to Crush Your First Paid LinkedIn Campaign > We share what B2B marketers need to consider to be successful when launching their first paid LinkedIn campaign. - Published: 2022-03-07 - Modified: 2022-03-25 - URL: https://www.napierb2b.com/2022/03/how-to-crush-your-first-paid-linkedin-campaign/ - Categories: Marketing Blog - Tags: digital marketing, Social Media for B2B Marketers We deliver a wide range of different marketing tactics, and I often feel that paid LinkedIn campaigns are massively underrated. In certain circumstances they can offer a great RoI, are low-cost and quick to set up. They really do come into their own if you know which companies and who within those companies you want to target. A recent example is a consultancy business that helps large organisations improve user experience. They know the markets and have a list of the names of the companies they really want to work with. They also have a good idea that in large companies the person they need to talk to will be the head of customer experience or the CMO, and understand that there will be different job titles that matter in smaller prospects. This is a perfect setup for a paid LinkedIn campaign. All they need to do is execute and the leads should come rolling in... If only it was that simple! Here’s what I told them they needed to consider to crush this first paid LinkedIn campaign. How do I find My Audience? Defining the audience is obviously critical to ensuring a good campaign. The best campaign in the world will fail if shown to the wrong people. LinkedIn, like any advertising platform, would love you to spend as much money as possible so encourages larger audiences. Many of our clients, however, have very specific people they want to reach and can often target a number of people that... --- ### Vehicle Electronics Celebrates its 100th Issue > Congratulations to Vehicle Electronics which will celebrate its 100th issue in April, originally launching back in 2013. - Published: 2022-03-04 - Modified: 2022-03-23 - URL: https://www.napierb2b.com/2022/03/vehicle-electronics-celebrates-its-100th-issue/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Congratulations to Vehicle Electronics which will celebrate its 100th issue in April. Vehicle Electronics released its pilot issue on the 20th of December 2013, and quickly became a well-known name within the industry, providing a free copy of its magazine monthly to automotive electronics engineers. Congratulations to the whole Vehicle Electronics team. --- ### The Data Parties > We explore the difference between the first, second and third party data and what the best choice for B2B marketers is. - Published: 2022-03-02 - Modified: 2022-03-23 - URL: https://www.napierb2b.com/2022/03/the-data-parties/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies, Research for B2B Technology Marketers What’s the difference between first, second and third-party data? There is a lot of news around moves to limit the use of “third-party data”, with many browsers preventing the use of third-party cookies for privacy reasons. But what is third-party data? And how do all these parties relate to cookies and online tracking? Here’s a brief explanation of the different terms. Who are the Parties? In the case of data, things are not quite as fun as they might sound. The parties are the people and organisations that are interacting. The parties involved are: The organisation running the website or marketing to customers and prospects The customers and prospects themselves Other organisations offering data It’s important to understand that, although there are three categories of parties, they don’t map directly to first-, second-and third-party in the context of data. The Difference between Cookies and Data Technically, cookies are small files that are placed on a website visitors PC to allow tracking. The cookie itself doesn’t contain data about the person but identifies a particular browser that can then be associated with data held in another database. First-Party Data First-party data is information owned by the company doing the marketing that has been collected as a result of their relationship with the customer or prospect. A simple example would be data that has been collected from a registration form on the organisation’s website and fed into the marketing database or CRM. You can also include other information that is collected directly... --- ### B2B Digital Marketing Strategy: Impact of Privacy Laws and a Remote Workforce > Mike discusses his insights on digital marketing strategies, and what marketers need to consider about GDPR on the CaliberMind podcast - Published: 2022-03-02 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2022/03/b2b-digital-marketing-strategy-impact-of-privacy-laws-and-a-remote-workforce/ - Categories: News About Napier - Tags: digital marketing, Third Party Podcasts Mike, Managing Director at Napier, sat down with Camela Thompson, host of the CaliberMind podcast. Mike discusses his insights on the right digital marketing strategies, the benefits of direct mail, and what marketers need to consider about GDPR. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### How to Make Your LinkedIn Lead Generation a Success > We explore how to be successful with lead generation on LinkedIn, and the options available to marketers to support them. - Published: 2022-02-24 - Modified: 2022-02-24 - URL: https://www.napierb2b.com/2022/02/success-of-linkedin-lead-generation/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies, Social Media for B2B Marketers When it comes to marketing, getting leads is the be-all and end-all. It’s a simple equation – no leads equals no sales equals no profit. It’s no surprise then that most businesses say generating leads is their top marketing priority. But how is it done? What’s the best way to get high-quality potential customers into your database? Social media has emerged as possibly the most powerful way to get high-quality leads and the front runner among these social platforms is LinkedIn. Once thought of as mostly a tool for professional networking, LinkedIn has evolved to become the leading tool for generating leads both with organic and paid campaigns. In fact, LinkedIn beats all other social media platforms hands down – today, over 80% of B2B leads from social media originate from LinkedIn. It’s not so surprising that LinkedIn is so valuable to B2B marketers when you consider the high number of professionals and entrepreneurs that are currently members – some 612 million users from 200 countries. So how do you turn some of these millions of members into solid leads for your business? You are asking people to part with valuable contact information, so you first need to offer them something in return. Put up high-quality content – articles that tell them something useful, infographics that explain issues or technologies and webinars that offer the thoughts of leading commentators in the industry. This is the basis of capturing lead data and once you have a compelling offer, LinkedIn will do... --- ### elektroniknet.de Introduces Matchmaker+ > WEKA FACHMEDIEN has introduced a Matchmaker+ profile section to its elektroniknet.de website, providing information on specific companies. - Published: 2022-02-24 - Modified: 2022-02-24 - URL: https://www.napierb2b.com/2022/02/elektroniknet-de-introduces-matchmaker/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Websites for B2B Technology WEKA FACHMEDIEN has introduced a Matchmaker+ section to its elektroniknet. de website, which provides companies and suppliers with the opportunity to develop a Matchmaker+ profile, which will share information about products, content such as editorial articles, videos and presentations, and will also provide links to the companies website and social media platforms in one place. To generate traffic to the specific company webpages, the Matchmaker+ profiles are linked via keywords in editorial content and via logo placements in elektroniknet. de's newsletters. Readers will also be able to contact companies directly via an integrated form on the Matchmaker+ profile and the profiles will be highlighted in the supplier search. The move to introduce Matchmaker+ profiles adds to previous digital offerings WEKA FACHMEDIEN has introduced, and it's great to see that the investments in digital alternatives continue, to maximise the use of their websites to benefit both suppliers and readers. --- ### Editorial Changes at IML Group > IML Group has welcomed Sophia Bell, as Group Editor of DPA, PBSI and Connectivity, and Gordon Wong, as Editor of PBSI and Connectivity. - Published: 2022-02-23 - Modified: 2022-02-24 - URL: https://www.napierb2b.com/2022/02/iml-group-editorial-changes/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Last month, we reported on the departure of Paige West from the IML Group, as she took on a new challenge as Managing Editor at Electronic Specifier. So we were delighted to hear that Sophia Bell, previously Assistant Editor at IML Group, will be taking over as Acting Group Editor of DPA, PBSI and Connectivity. She will work alongside Gordon Wong, who has joined the IML Group team as the new Editor of PBSI and Connectivity. We wish them both the best of luck in their new roles and look forward to working with them. --- ### A Napier Podcast: Interview with Jeroen Corthout - Salesflare > In this episode for our Marketing B2B Tech podcast, we interview Jeroen Corthout, Co-Founder of Salesflare, a CRM platform. - Published: 2022-02-21 - Modified: 2022-03-25 - URL: https://www.napierb2b.com/2022/02/a-napier-podcast-interview-with-jeroen-corthout-salesflare/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, media page podcasts In this podcast episode, we interview Jeroen Corthout, Co-Founder of Salesflare, a CRM platform. Jeroen shares his journey to setting up Salesflare, and how the platform can help make sales teams lives easier by automatically entering data that previously would have been manual. He also explains how he thinks CRMs should be benefiting salespeople, what the future of CRM's look like, and why lead scoring is a vital tactic that all B2B marketers should consider. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Jeroen Corthout - Salesflare Speakers: Mike Maynard, Jeroen Corthout Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I'm joined by your own at Jeroen Corthout, who is the co founder and CEO of a CRM company Salesflare. Welcome to the podcast Jeroen. Jeroen: Thank you happy to be here. Mike: Great. So I think the first thing to ask is really, how have you managed to end up developing a CRM system? What led you to this role? Jeroen: Sounds crazy, right? Who would want to I mean, there's still people every day creating new CRMs, which I think means one thing, and that's that the current CRMs are not really doing their job. That's also the reason why we... --- ### A 'Napier Nine' Video... Get to Know Associate Director Ian Jarrett > Ian Jarrett, Associate Director at Napier, is the latest member of the team to take part in our 'Napier Nine' video series. - Published: 2022-02-21 - Modified: 2023-08-07 - URL: https://www.napierb2b.com/2022/02/a-napier-nine-video-get-to-know-associate-director-ian-jarrett/ - Categories: News About Napier - Tags: Napier Nine Interview Series, news about napier Ian Jarrett, Associate Director at Napier, is the latest member of the team to take part in our 'Napier Nine' video series. Learn about Ian's strongest quality, the first concert he ever attended, and the four words he would use to describe himself, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video. . Get to Know Account Administration Executive Danielle Robertshaw A 'Napier Nine' Video... Get to Know Marketing Specialist Natasha Websdale A' Napier Nine' Video... Get to Know Director Clive Over A ' Napier Nine' Video... Get to Know Marketing Specialist Ivy Silverton A 'Napier' Nine Video... Get to Know Account Director Chris Corfield A Napier Nine' Video... Get to Know Associate Director Ed Neale --- ### The Hustle Awards 2022 Now Open for Entries > The Hustle Awards 2022 is now open for entries. Held by Startups Magazine, the awards present the achievements within tech startups. - Published: 2022-02-18 - Modified: 2022-02-24 - URL: https://www.napierb2b.com/2022/02/the-hustle-awards-open-entry/ - Categories: Electronics Media News - Tags: B2B Technology Awards The Hustle Awards 2022 is now open for entries. Presented by Startups Magazine, the Hustle Awards aim to highlight the outstanding achievements of individuals and companies within the tech startups space. With a focus on recognising innovation, the awards will have a particular focus on diversity, inclusion and sustainability, with a total of 12 awards up for grabs. A range of categories are available ranging from the most innovative tech and mentor of the moment to the most successful scale-up. Entries will be reviewed via a transparent judging process with a panel of business leaders, and entries will close on 7th April 2022. Here at Napier, we are great supporters of awards ceremonies, which provide recognition to so many well-deserved companies that are successful across the technology industry; and we look forward to seeing the great innovations from startups that will be presented at the Hustle Awards 2022. For further information on how you can enter, please click here. --- ### A Napier Webinar: How to be the Ultimate Professional on Zoom and Teams > Register to view our on-demand webinar 'How to be the Ultimate Professional on Zoom and Teams', hosted by Luke Westwood. - Published: 2022-02-11 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2022/02/how-to-be-the-ultimate-professional-zoom-teams/ - Categories: Marketing Blog - Tags: AI and Marketing Tools Webinars, Napier Webinar Video platforms like Zoom and Microsoft Teams have become an integral part of everyday communication. Even as people return to the office, the hybrid working approach remains popular. With a recent LinkedIn survey showing that 41% of people think how you look and sound on calls is crucial for your career, it’s vital to portray yourself well on video calls. Napier recently held a webinar 'How to Look the Ultimate Professional on Zoom and Teams' with on-camera coach Luke Westwood, and explored: Why good quality sound and video is vital How small background changes make a big impact Tips on how to have the optimal set up for online meetings Easy ways to make your calls look like a professional video production Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘How to Look the Ultimate Professional on Zoom and Teams’ Transcript Speakers: Luke Westwood, Mike Maynard Mike: Hi, everyone, and welcome to the latest webinar from Napier. Today I'm joined by Luke Westwood. Luke is a zoom coach. So his job is really focused around making people look like the ultimate professionals on Zoom and team teams. So Luke is going to run through some guides some hints and tips on how to look better. And hopefully during the webinar helped me make my Zoom game a little bit better than it is today. Welcome to the webinars Luke. Luke: Hi,... --- ### The Benefits to Enriching Lead Data > Enriching your lead data can help provide essential information to being able to define the lead as either an MQL or SQL. - Published: 2022-02-10 - Modified: 2022-02-23 - URL: https://www.napierb2b.com/2022/02/the-benefits-to-enriching-lead-data/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies You may have a hatful of good leads to pursue but just having names and an email address may not be enough to define these leads as either an MQL or SQL. It’s all too easy to craft an email designed to grab the attention of a particular prospect and then have it bounce back as undelivered. The address was obviously inaccurate, leaving you scratching your head about what to do next. What’s needed is more information about the lead. This is the idea behind lead enrichment, which gathers supportive data around the leads in your database. Using lead enrichment gives you a better chance of being sure that the data you have on your leads is as up-to-date and accurate as possible. The Value of Enriching Lead Data Lead enrichment usually entails getting information such as industry, company size, job description, and contact details such as phone number and email. Beyond these details, lead enrichment can be any information that you add to help your sales team qualify their contact as an SQL and alter their approaches to be more successful. This information can take the form of demographic data such as age, gender, education and interests. You may also find it useful to have more detailed geographic data about prospects, such as ZIP or post codes, the country they reside in, their home city, and the time zone they operate in. Time zone can be particularly important if you are planning on holding live online events for an... --- ### A Napier Podcast: Interview with Matthew Hunt - Automation Wolf > We interview Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable content. - Published: 2022-02-07 - Modified: 2022-02-23 - URL: https://www.napierb2b.com/2022/02/a-napier-podcast-interview-with-matthew-hunt-automation-wolf/ - Categories: Marketing Blog - Tags: media page podcasts, Social Media for B2B Marketers In this podcast episode, we interview Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable content to develop personal brands on LinkedIn. Matthew shares the process of how the team at Automation Wolf work with founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects' newsfeeds; while also bridging the gap between short and long-form content. He also explores why it's important to encourage CEOs to get involved in social media, how honest you should be in your posts, and his views on how broad the social marketing effort should be across a company. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Matthew Hunt - Automation Wolf Speakers: Mike Maynard, Matthew Hunt Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I'm joined by Matthew Hunt. Matthew is the founder of Automation Wolf. Welcome to the podcast, Matthew. Matthew: Hey, Mike, thanks for having me. Glad to be here. Mike: Fantastic. Well, firstly, with a name like automation wolf. Well, I, you know, I'm really interested in what does your business do? Can you explain very quickly, you know, what you offer and how you help people? Matthew: Yeah,... --- ### Beyond the Uniform Podcast Interview > Mike recently take part in the Beyond the Uniform podcast, and discusses his career journey from engineer to marketing expert. - Published: 2022-01-31 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2022/01/beyond-the-uniform-podcast-interview/ - Categories: News About Napier - Tags: Third Party Podcasts Mike Maynard, Managing Director at Napier recently sat down with Steve Bane, host of The Beyond the Uniform podcast. In this episode, Mike discusses his career journey from engineer to marketing expert and the process of acquiring other businesses. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### A 'Napier Nine' Video... Get to Know Associate Director Ed Neale > Get to know Ed Neale Associate Director at Napier, in the most recent instalment of our 'Napier Nine' video series. - Published: 2022-01-26 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/2022/01/a-napier-nine-video-get-to-know-associate-director-ed-neale/ - Categories: News About Napier - Tags: Napier Nine Interview Series Get to know Ed Neale, Associate Director at Napier, in the most recent instalment of our 'Napier Nine' video series. Discover the fictional place Ed would most likely visit, his strongest quality, and the Napier project he is most proud of, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video. . Get to Know Account Administration Executive Danielle Robertshaw A 'Napier Nine' Video... Get to Know Marketing Specialist Natasha Websdale A' Napier Nine' Video... Get to Know Director Clive Over A ' Napier Nine' Video... Get to Know Marketing Specialist Ivy Silverton A 'Napier' Nine Video... Get to Know Account Director Chris Corfield --- ### Electronic Component Show Confirms Seminar Schedule for 2022 > The Electronic Component Show (ECS), has confirmed its seminar schedule for the 2022 event, taking place on 19th May. - Published: 2022-01-26 - Modified: 2022-01-27 - URL: https://www.napierb2b.com/2022/01/electronic-component-show-confirm-seminar-schedule-for-2022/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications The Electronic Component Show (ECS), has confirmed its seminar schedule for the 2022 event. Taking place on Thursday 19th May at the Oxford United Kassam stadium, the event provides the opportunity for industry-leading manufacturers and distributors to network with design engineers and purchasing professionals. Offering an informative dual seminar program, sessions include: Paul Garner, ABB - Collaborative robots offer big value in a small size Debbie Rowland, Charcroft – Avoiding counterfeit components with quality–led distribution Rhett Evans, Anders - Diagnosis of challenges that OEMs face / The tell-tale signs of successful companies who overcome design challenges Ken Greenwood, Rochester Electronics - Obsolescence: Not the end of the World The show will be open from 10am-3pm, and all remaining visitors at 2. 30pm will have the chance to win a selection of prizes based on a unique number on the reverse of their name badge. As ECS moves forward with no postponements in sight, it's clear to see that the events business is starting to recover as we overcome the worst of the COVID-19 pandemic. ECS joins a list of shows such as Embedded World and HANNOVER MESSE, which also plan to move forward in the summer, strengthening the positive trend of events returning to provide a safe yet more familiar environment of face to face networking. ECS is free to attend, and registration is now open. --- ### Paige West to Join Electronic Specifier as Managing Editor > Electronic Specifier will welcome Paige West to the team as Managing Editor at the end of February 2022. - Published: 2022-01-24 - Modified: 2022-01-28 - URL: https://www.napierb2b.com/2022/01/paige-west-to-join-electronic-specifier-as-managing-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Electronic Specifier will welcome Paige West to the team as Managing Editor at the end of February 2022. Joining Sam Holland, Kiera Sowery and Beatrice O’Flaherty, as well as Contributing Editors Mick Elliott and Caroline Hayes; Paige will become the first point of contact for all press-released enquiries and content delivery for Electronic Specifier and will oversee the content uploaded to Electronic Specifier's family of publications. Paige will also become editor of Electronic Specifier Design, which will continue to be sent out digitally, and as supplements for major electronics trade shows throughout the year. Currently Group Editor at IML Group, Paige is well-known in the industry, having worked at IML for the last 7 years, looking after publications such as DPA, PBSI and Connectivity. We look forward to working with Paige in her new role and seeing which direction she will take with Electronic Specifier going forward. --- ### A Napier Podcast: Interview with Emma Valentiner - CanIRank > We interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform for B2B marketers. - Published: 2022-01-21 - Modified: 2022-01-21 - URL: https://www.napierb2b.com/2022/01/interview-emma-valentiner-canirank/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, SEO for B2B Technology Marketers In this podcast episode, we interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide specific action recommendations. Emma shares how the platform supports B2B marketers with improving SEO, why it's so important to layer SEO into other marketing activities, and why small search volumes in B2B can drive valuable and qualified leads. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Emma Valentiner - CanIRank Speakers: Mike Maynard, Emma Valentiner Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I'm joined by Emma Valentiner. Emma is the director of strategic content for CanIRank. Welcome to the podcast. Emma. Emma: Thank you very happy to be here. Mike: Awesome. Well, great to have you to join us and tell us how we can all rank on Google. But before we get there, you know, I'm really interested, can you give us a little bit of background about your career and how you've ended up with a career in SEO? Emma: Yeah, so, I think probably like a lot of folks in marketing, it's been a bit of a winding path, I started working in advertising and marketing in around 2004. So been hanging out for a while,... --- ### HANNOVER MESSE Reschedule Dates for 2022 > HANNOVER MESSE 2022, has been rescheduled from April to the 30th May-2nd June, due to the rising numbers of COVID-19 cases. - Published: 2022-01-20 - Modified: 2022-01-28 - URL: https://www.napierb2b.com/2022/01/hannover-messe-2022-reschedule-dates/ - Categories: Industrial Media - Tags: Shows and Events for B2B Tech HANNOVER MESSE 2022, has been rescheduled and will now take place from 30th May-2nd June 2022, due to the rising numbers of COVID-19 cases. With previous experience showing that Summer is an ideal time for face to face events, HANNOVER MESSE has chosen these dates to ensure as much safety as possible for all participants. Due to the concentration of events in the summer months, plus vacation times, the industrial fair has been reduced from five to four days for 2022 only. HANNOVER MESSE 2023 will resume its normal five-day schedule in April. Wolfgang Weber, Chairman of the ZVEI Management Board commented "HANNOVER MESSE is the world's most important industrial showcase for our companies, so the new date is correct given the current circumstances. We are convinced that in the summer we will reach a larger audience interested in Industrie 4. 0 and its contribution to sustainability. With our innovations in automation, digitalization, electrification, and energy efficiency, the electrical and digital industry is guiding the industrial transition to a climate-neutral circular economy. We want to show the broadest possible audience what this path can look like, because we can only master this challenge if we work together. HANNOVER MESSE offers the perfect setting for this". With the trade show focusing on the topics of digitalization and sustainability, the postponement from April to June should allow several more members of the industry to arrange travel to attend the show. With no digital alternative in place, it seems organizers of trade shows... --- ### EETech Announces Industry Tech Days for 2022 > EETech has announced the dates for its third annual Industry Tech Days event, which will be taking place from September 19th-23rd 2022. - Published: 2022-01-18 - Modified: 2022-01-28 - URL: https://www.napierb2b.com/2022/01/eetech-announces-industry-tech-days-for-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications EETech has announced the dates for its third annual Industry Tech Days event, which will be taking place from September 19th-23rd 2022. The five-day event is hosted on the All About Circuits website and is the largest virtual trade show and conference for the electronics industry. Last year's event was a huge success, with Industry Tech Days achieving a global presence with attendees from 210 countries. With 97% of visitors surveyed post-event stating that they would return the following year, live sessions also generated 14,000 leads, indicating that 1 in 3 attended a live session. It's great to see that Industry Tech Days is continuing to grow, and we look forward to what the event will provide in 2022. For more information on how you can exhibit or sponsor, please contact an EETech sales rep. --- ### Landing Pages: Best Practices for Lead Generation > How do you ensure visitors download your content? We explore the best lead generation practices for landing pages. - Published: 2022-01-14 - Modified: 2022-02-24 - URL: https://www.napierb2b.com/2022/01/landing-pages-best-practices-for-lead-generation/ - Categories: Marketing Blog - Tags: Websites for B2B Technology We often see them in our trawl through the web for information on technology solutions and services. Some grab our attention, while others are dull. Some are clear, while others are cluttered and confusing. I’m talking about landing pages. We have all responded to at least a few and they form an indispensable part of the marketer’s playbook. But what exactly is a landing page? What is it for and what do you need to do to make sure yours is a great one? A landing page is first and foremost simply a web page, but one with a very specific purpose. It displays directed sales copy that is a logical extension of the advertisement, search result or link or whatever drove the user to that page. As such, they can be a great way to capture new sales leads. Direct people to a landing page with a good offer - a white paper, a report or some other useful collateral - in return for some basic contact details and you could be on the path to some valuable new contacts. There are lots of ideas about what makes a great landing page, and there are many ideas of best practice. Essentially, the mark of a good landing page is that it works. It maximizes the number of high-quality leads and minimizes the number of time wasters. Ultimately, conversions are what matter most. But what about the details? What do you actually put on a landing page to ensure these... --- ### A 'Napier Nine' Video... Get to Know Account Director Chris Corfield > For the latest instalment in our ‘Napier Nine’ video series, we introduce you to Account Director Chris Corfield. - Published: 2022-01-12 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2022/01/a-napier-nine-video-get-to-know-account-director-chris-corfield/ - Categories: News About Napier - Tags: Napier Nine Interview Series For the latest instalment in our ‘Napier Nine’ video series, we introduce you to Account Director Chris Corfield. Watch the video below to learn the first concert Chris ever attended, the four words he would use to describe himself, and the job title which really reflects what he does at Napier, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video. . Get to Know Account Administration Executive Danielle Robertshaw A 'Napier Nine' Video... Get to Know Marketing Specialist Natasha Websdale A' Napier Nine' Video... Get to Know Director Clive Over A ' Napier Nine' Video... Get to Know Marketing Specialist Ivy Silverton A 'Napier Nine' Video... Get to Know Associate Director Ed Neale --- ### Seven Things That Make B2B Tech PR Amazing > Working in B2B technology PR and marketing can be immensely rewarding. Here's 7 reasons why you should consider it for your career. - Published: 2022-01-11 - Modified: 2023-01-10 - URL: https://www.napierb2b.com/2022/01/seven-things-that-make-b2b-tech-pr-amazing/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech What do you think of when you hear the phrase ‘public relations’? Promoting a band’s latest tour or album? Arranging a viewing of a big fashion label’s new collection? They sound like exciting jobs and the PR industry that serves them, known as ‘business-to-consumer’ or B2C, can make for a worthwhile career. But it’s not the only type of PR out there. Away from the bright lights of promoting music and fashion (not forgetting less glamorous consumer products like toothpaste, boilers and insurance), there is a whole world of promotional activity that offers great scope for enthusiastic people eager to make their mark. A lot of businesses sell purely to other businesses. This business-to-business or B2B activity has its own PR industry to support it and being part of it can be immensely rewarding. Big numbers So why should you think of getting into B2B PR? For one thing, the sales figures involved can be huge – in the B2C world, you might convince a few extra people to try a new breakfast cereal. But in B2B PR, using the promotional tools at your disposal, you could help your client win a contract worth many millions. Imagine knowing you have helped a company achieve a sale that has a huge impact on its bottom line. Make a change Do you care about the environment and pollution? Many of our clients specialise in equipment that cuts the energy use of motors, detects wasteful air leaks or helps keep a lid on... --- ### 22 Things Marketers Need to Consider in 2022 > As we enter a New Year, it’s always a good idea to look at what might change, we look at the 22 things marketers needs to consider in 2022. - Published: 2022-01-07 - Modified: 2022-01-07 - URL: https://www.napierb2b.com/2022/01/22-things-marketers-need-to-consider-in-2022/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of COVID-19, but I’m actually quite optimistic. I also think that there is a lot of exciting things to look forward to, including hopefully a return to a slightly more normal world. So I’ve put together 22 things I think marketers should be thinking about in 2022. To make it a bit easier, I’ve broken the list up into sections. Your Approach to Marketing in 2022 Show a human face to your business. This isn’t new, but the one thing COVID has taught us is that we’re all people, and organisations don’t get a chance to opt out of the challenges faced by individuals. Whether you think about companies struggling to provide services because of staff shortages caused by the pandemic, or retain people who want to work for an organisation with more meaning, companies must become more human to succeed in 2022. You’re going to need to really care in 2022. The pandemic has been tough and so if you don’t care, you’re going to struggle to build positive perceptions about your brand. ESG (environmental, social and governance) is going to be important, but so will be truly caring about your customers and wanting to make life a little bit better for them. Have some fun. The last two years were not fun. We are all tired, stressed and... --- ### What is Mental Availability in Marketing? > "Mental availability” is an important concept that is different from brand awareness, but is often an essential part of B2B marketing. - Published: 2022-01-05 - Modified: 2022-01-05 - URL: https://www.napierb2b.com/2022/01/what-is-mental-availability-in-marketing/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Branding Strategies for B2B Tech Marketers One of the terms that can confuse marketers is “mental availability”. This is a really important concept that is different from brand awareness, but is often an essential part of B2B marketing. The concept of mental availability was initially presented by Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia in his book How Brands Grow, which was published in 2010 – over 10 years ago! In this book, he suggested that consumers buy if a product is physically and mentally available. What is Mental Availability? Mental availability means the buyer will notice, recognize and/or think of a brand when considering a purchase. This is really important to marketers as often the buyer is not in the market when they see marketing materials, and therefore marketing should aim to increase mental availability. As purchasers are often pressed for time, they will often choose a mentally available brand that is “good enough”, rather than fully researching all the options. Mental Availability and B2B Marketing This concept is particularly important in B2B marketing, when it can be very hard to ensure your marketing reaches the audience at the time they are in the market for your product or service. Consider Napier, for example. It is very difficult to know when a client is unhappy with their current agency and is looking for alternatives, as this business relationship is inherently confidential. In fact, the current agency may not even know. Bidding on search keywords such as... --- ### A Napier Podcast: Interview with Ike Singh - Social27 > In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. - Published: 2022-01-04 - Modified: 2022-01-21 - URL: https://www.napierb2b.com/2022/01/a-napier-podcast-interview-with-ike-singh-social27/ - Categories: Marketing Blog, News About Napier - Tags: COVID-19, media page podcasts, Shows and Events for B2B Tech In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. Ike shares how event platforms can accelerate revenue, how Social27 uses an AI recommendation engine to recommend content to the right people, and why he thinks there needs to be a change in the way we deliver content due to COVID-19. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Ike Singh - Social27 Speakers: Mike Maynard, Ike Singh Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today I'm joined by Ike Singh, who's the co-founder and CEO of social 27. Welcome to the podcast Ike. Ike: Thank you so much, Mike, for having me. It's a pleasure. Mike: So you're into virtual and hybrid events in social 27. So if you want to give me just a quick overview of what social 27 does, and where your market is. Ike: Certainly, Mike. So yeah, social 27. We focus on all sorts of events these days is primarily virtual events. But certainly a lot of our customers are planning for hybrid events in the very near future. Are we all provide a platform focused on providing the content, matchmaking and networking, which... --- ### embedded world 2022 Postponed till June > Organizers of embedded world have announced that the show will be postponed to June 2022, due to the uncertainty of COVID-19. - Published: 2022-01-03 - Modified: 2022-01-31 - URL: https://www.napierb2b.com/2022/01/embedded-world-2022-postponed-till-june/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Organizers of embedded world have announced that the show will be postponed to June, to allow exhibitors and participants to plan with confidence, due to recent uncertainty regarding the COVID-19 pandemic. Now taking place from 21st-23rd June 2022, the trade fair will hold both the conference and exhibition in parallel, with key topics including the current state of research and development, open-source solutions and secure connectivity. The trade fair will also address themes of current interest, such as RISC-V and solutions to problems where chip shortages are evident. Benedikt Weyerer, Executive Director at embedded world, commented "By deciding at an early stage to defer embedded world 2022 until summer, we are meeting the wishes of many exhibitors and enabling them to plan with confidence. We are very grateful for the many constructive conversations with industry representatives, which provided significant encouragement for this decision. Together with the exhibitors, we are looking forward to seeing the international embedded community again in Nuremberg from 21st to 23rd June. " The 2022 event will also feature a digital offering, providing global visitors with digital components of the trade fair via the talque platform. This will include showcasing new products and innovations, as well as product presentations and lectures on various topics and application examples. Although a digital element is available for the 2022 event, it seems that the focus is on ensuring that embedded world can return safely and securely in a face to face format. With the decision made to postpone to accommodate... --- ### A Napier Podcast: Interview with Chris Willis - Acrolinx > We interview Chris Willis, CMO at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. - Published: 2021-12-10 - Modified: 2022-01-21 - URL: https://www.napierb2b.com/2021/12/a-napier-podcast-interview-with-chris-willis-acrolinx/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, media page podcasts In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Chris Willis - Acrolinx Speakers: Mike Maynard, Chris Willis Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I've got Chris Willis, who's the CMO for Acrolinx. Hi, Chris. Welcome to the podcast. Chris: I'm Mike. Thanks for having me. I'm excited to be here. Mike: So Chris, you've done some interesting things in your career. Can you talk about, you know, what you've done and how you've ended up at Acrolinx? Chris: Sure. I think, you know, interestingly, I started my journey in technology, in web development. So not so much the traditional marketing track, started with light coding moved into some Java user interface experience. And that moved me to Europe, I ended up living in the Netherlands. And while I was there working for KPMG, I shifted to an account manager role. Because that's what people that develop front off... --- ### Influential Entrepreneurs Podcast Interview > Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. - Published: 2021-12-10 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2021/12/influential-entrepreneurs-podcast-interview/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Strategy and Planning, Third Party Podcasts Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike discusses goal-driven marketing, and why it's so important for successful campaigns. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### What is this Contentpass Thing on German Websites? > Some German publishers adopted a system that lets you pay to not see adverts called Contentpass. What's the impact for advertisers? - Published: 2021-11-29 - Modified: 2021-12-22 - URL: https://www.napierb2b.com/2021/11/what-is-this-contentpass-thing-on-german-websites/ - Categories: Electronics Media News If you have been browsing some of the leading German electronics titles online, you may have seen a huge page take-over from a company called Contentpass. The system is currently deployed on elektroniknet. de and on the ELEKTRONIKPRAXIS website, and offers website visitors the opportunity to visit the site ad-free for a small payment of Euro 1. 99 per month. Contentpass is a 3rd party - i. e. not associated with the publishers - and is offering a service to ensure compliance to European data protection law. We were interested in how the system is working, and what the impact might be for advertisers, so took some time to discuss the issue with WEKA FACHMEDIEN and Vogel. Take-Up is Low The first concern is whether the option to browse ad-free will impact the audience we can reach with ads on the platform. Thomas Ebert, Head of Event & Marketing / Director at WEKA FACHMEDIEN told us: "At the moment, the consent to use the page with advertising is 98%. Revenue via Contentpass is therefore not important for us and our readers agree via this way almost exclusively to show advertising on our pages. " It was a similar story at ELEKTRONIKPRAXIS, and Bettina Potsch Product Owner Digital Advertising at Vogel said: "The numbers are not worth mentioning. ( --- ### A Mixed Outlook on the Future of Trade Shows > With SPS cancelled with just a week's notice before it was meant to go ahead, it's a mixed out look for the future of trade shows. - Published: 2021-11-29 - Modified: 2021-11-29 - URL: https://www.napierb2b.com/2021/11/a-mixed-outlook-on-the-future-of-trade-shows/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech With SPS cancelled with just a week's notice before it was meant to go ahead, it's been a stark reminder that the COVID-19 pandemic is still a threat to trade shows. With increasing infection rates in Germany resulting in tighter restrictions for events, the show had no choice but to cancel due to the new limitations put in place. But up until this point, SPS was predicted to go ahead successfully. Events such as productronica were able to go ahead in mid-November and did see around 20,000 visitors from nearly 70 countries, which were required to either be recovered from a COVID-19 infection, be vaccinated or have a negative PCR test result. Although the number of visitors was about half from the heady days of the mid 2010s, this has shown that there is definitely still life in shows, and people are prepared to travel to them. In fact, the number of visitors was much higher than expected by the productronica events team, and visitors travelled from across Europe, with the top 10 visitor countries including Italy, France, Austria, Switzerland, Great Britain and the Netherlands. With the outcome of productronica presenting the viewpoint that there 'is no alternative to personal contact', trade shows are making a valiant effort to ensure face to face conversations between exhibitors and visitors can go ahead once more. But with COVID rates going up for winter, there is still a huge risk around attending events, particularly as European governments introduce lockdowns as the infection rates... --- ### A 'Napier Nine' Video... Get to Know Marketing Specialist Ivy Silverton > In this ‘Napier Nine’ video series instalment, we introduce you to Ivy Silverton, Marketing Specialist at Napier. - Published: 2021-11-26 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/2021/11/a-napier-nine-video-get-to-know-marketing-specialist-ivy-silverton/ - Categories: News About Napier - Tags: Napier Nine Interview Series In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this instalment, we introduce you to Ivy Silverton, Marketing Specialist at Napier. Watch the video below to find out about Ivy's secret skill, what she would spend her last £20 on and the best book series she has ever read, as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Marketing Specialist Natasha Websdale A' Napier Nine' Video... Get to Know Director Clive Over A ‘Napier’ Nine Video... Get to Know Account Director Chris Corfield A ‘Napier Nine’ Video... Get to Know Associate Director Ed Neale --- ### 5 Things To Consider Before Recording Podcasts > How do you make your podcast stand out? We share 5 things to consider before launching a podcast, to ensure success. - Published: 2021-11-25 - Modified: 2021-11-25 - URL: https://www.napierb2b.com/2021/11/5-things-to-consider-before-recording-podcasts/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, podcasts Over the last few years, customers have been spoilt for choice when it comes to ways of consuming content. No longer does the consumer have to wait for press releases and news websites to keep up to date with their favourite company or customer. The rise of Social Media networks like Facebook, Twitter and Instagram have played a big part in changing the way people can consume content. Over the last decade, YouTube grew to become the second largest search engine, empowering companies and creators to develop video content targeted at their subscribers or anyone with the same interests. Fast forward to 2021, and podcasts have become one of the best forms of consuming content and learning about businesses. Whether it’s during a commute to work or relaxing at home; podcasts have become the ideal tool for companies to showcase their brand and partners in an engaging conversation tailored for specific target audiences. Compared to other forms, content like video and podcasts offer less hassle, stress and privacy because the presenter and the guest don’t have to constantly look and act perfect on camera; they can loosen up and be more sincere over a cup of coffee and have a conversation with a set of microphones. Podcasts are more versatile and can be consumed anywhere in the world whereas video can have restrictions. The investment from Spotify, Apple iTunes and other audio streaming service providers has also helped to stimulate the growth of podcasts, boosting awareness and reaching wider audiences.... --- ### A 'Napier Nine' Video... Get to Know Director Clive Over > Get to Know Clive Over, Director at Napier, in the latest instalment of our 'Napier Nine' video series. Watch the video to find out more. - Published: 2021-11-24 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/2021/11/a-napier-nine-video-get-to-know-director-clive-over/ - Categories: News About Napier - Tags: Napier Nine Interview Series Get to Know Clive Over, Director at Napier, in the latest instalment of our 'Napier Nine' video series. Watch the video below to find out about Clive's strongest quality, the first concert he ever attended and the four words that would best describe him, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video. . Get to Know Account Administration Executive Danielle Robertshaw A 'Napier Nine' Video... Get to Know Marketing Specialist Natasha Websdale A' Napier Nine' Video... Get to Know Director Clive Over A ' Napier Nine' Video... Get to Know Marketing Specialist Ivy Silverton A ‘Napier’ Nine Video... Get to Know Account Director Chris Corfield A ‘Napier Nine’ Video... Get to Know Associate Director Ed Neale --- ### A Napier Podcast: Interview with Kate Terry - Turtl > In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform, which enables personalization. - Published: 2021-11-23 - Modified: 2021-11-29 - URL: https://www.napierb2b.com/2021/11/a-napier-podcast-interview-with-kate-terry-turtl/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, media page podcasts In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform. Kate shares why she thinks content is essentially communication, and why Turtl is persuading marketers to move away from webpages and PDFs. She discusses how the platform encourages an interactive and personalized approach, and how Turtl provides data that marketers can use to optimise content. Listen to the podcast now via the links below: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Kate Terry - Turtl Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I'm talking with Kate Terry, who's head of demand at Turtle. Welcome to the podcast, Kate. Kate: Hi, Mike, thanks so much for having me. And great to be here. Mike: Awesome. So I'm really interested, you've ended up at Turtle, but how did you get there? Can you talk us through your career and what you've done? Kate: Definitely. So I have done marketing in quite a few different industries, and actually in quite a few places around the world as well. I started out doing marketing for a law firm in Austin, Texas moved into actually a life science consultancy in Denmark alongside a master's programme, where I was studying cognition and communication. So the way we communicate and... --- ### DFA Manufacturing Media Launches New Online Portal > DFA Manufacturing Media has launched a new online portal and social media information resource, under the brand Smart Futures. - Published: 2021-11-23 - Modified: 2021-11-29 - URL: https://www.napierb2b.com/2021/11/dfa-manufacturing-media-launches-new-online-portal/ - Categories: Electronics Media News - Tags: UK and British Technology Publications DFA Manufacturing Media has launched a new online portal and social media information resource, under the brand Smart Futures. With current publishing titles such as Drives & Controls, Plant & Works Engineering and Hydraulics and Pneumatics, DFA Manufacturing Media has launched Smart Futures to provide readers with an opportunity to learn and stay up to date about smart technologies across all sectors. Offering an immersive and interactive experience, Smart Futures aims to support the ongoing digital transformation currently being seen across the UK and globally, for a wide spectrum of sectors, including manufacturing, medical, building, agriculture, energy, security, transport and materials. The online portal will explore emerging best practices and will focus on being an information resource centre with the aim to provide readers with insights on a range of digitalisation topics. Here at Napier, we are always happy to see a launch of a new publication. It's clear to see that there is an ongoing shift as more publications invest in digital alternatives, and it's great to see DFA Media Manufacturing launching Smart Futures to address this digital change. --- ### The Secrets to Communicating Successfully With a B2B Audience > Communicating with a B2B audience is a skill in itself. Discover the secrets to communicating successfully with a B2B audience. - Published: 2021-11-17 - Modified: 2021-11-29 - URL: https://www.napierb2b.com/2021/11/the-secrets-to-communicating-successfully-with-a-b2b-audience/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated claims at random, the B2B audience is much more discerning. So, what do they expect and how do you go about connecting with these tough customers? The first step is to understand where your target audience is in their customer journey. Where they are will determine your approach and how much of a hard sell you can do. For example, they may be just gathering information and may not know what technology or solutions they need to meet their challenge. In this case, you need to offer objective advice on what to look for or explain the different technology options available. You can still point them in the direction of your offer, but this needs to be done subtly. Prospects further along the journey may be comparing solutions or may well be ready to buy. You can then show why your solution offers more than your rivals, or further encourage their choice of your product with case studies or details of your service offerings. Prove what you say Whatever you do, don’t be tempted to let your communications become full of overblown marketing speak – the solution you are promoting may well be ‘innovative’, ‘ground-breaking’ or even ‘unique’, but only say so if you can back it up with evidence. A related point is to always give the facts, preferably in numbers – don’t talk... --- ### B2B Marketing Checklists – Persona Definition > Understanding your audience is critical to success, and this blog post analyses our checklist for creating B2B technology personas. - Published: 2021-11-15 - Modified: 2021-11-29 - URL: https://www.napierb2b.com/2021/11/b2b-marketing-checklists-persona-definition/ - Categories: Marketing Blog - Tags: B2B marketing checklists, B2B Technology Marketing Strategy This blog post analyses our checklist for creating B2B technology personas. Understanding your audience is critical to success in B2B marketing. Unlike consumer marketing, however, a lot of the fluff and colour has limited value when creating a B2B persona. What is critical is understanding what drives each persona’s decision. Drivers can be things that cause problems, or pain, as well as things that raise their status with their boss or within their organisation. Before you can start creating personas, you should understand the different people who might be involved in the decision-making unit (DMU). Or if you’re American, you’ll probably call this the “buying committee”. Understanding the different people involved when a purchase is made is the first step to building personas. You then need to take these different people and group them together: for example, gatekeepers are often similar personas, as are the senior executives who will approve the purchase. If you are selling a technical product, however, you might have two or more engineer personas as they are the people that understand the product have disproportionately high influence on which supplier is chose. Once you have understood the DMU, follow this checklist to make sure that you create the most useful personas possible. Persona Checklist Consider everyone. It’s important to make sure you consider everyone who is involved in the purchase, whether they select the product, approve it, or are simply influencers. Gather information. Talk to sales teams and if possible customers to find out how decisions... --- ### A Napier Podcast: Interview with Mark Abrami - Hootsuite > Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management, talks on our podcast. - Published: 2021-11-11 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/2021/11/a-napier-podcast-interview-with-mark-abrami-hootsuite/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management. Mark shares his career journey from psychology through to marketing, and why he decided to specialize in social media marketing. He explores why he thinks B2B social is lagging compared to B2C, and how B2B marketers need to overcome the fear associated with social media. He also shares how Hootsuite's full enterprise solution grows and scales with different organizations, as well as tips on how to be successful, and the true benefits of having a social management solution. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Mark Abrami - Hootsuite Mike: Thanks for listening to marketing b2b Tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology that podcast from Napier. Today I'm joined by Marco Brahmi, from Hootsuite. Welcome to the podcast, Mark. Mark: Thank you, Mike. Thank you for having me. Mike: So, I'm interested, you know, in terms of your career, can you talk us through, you know, what you've done in the past and how you ended up at Hootsuite? Mark: Sure, um, I feel I've got a very interesting career, I actually studied psychology, I have a degree in psychology. But when I came out of university, I was looking for a job, I... --- ### Top 5 Marketing Applications for Artificial Intelligence > Artificial Intelligence is making inroads into many aspects of both industry and everyday life. We explore the top 5 marketing applications. - Published: 2021-11-09 - Modified: 2021-11-25 - URL: https://www.napierb2b.com/2021/11/top-5-marketing-applications-for-artificial-intelligence/ - Categories: Marketing Blog - Tags: artificial intelligence in B2B marketing, Using Apps for B2B Tech Marketing, Using Chatbots in B2B Technology Marketing Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful analytics and decision-making tool, AI can take much of the drudgery away from optimizing campaigns, as well as providing better insights about potential customers and how to serve them better. Analysing Pay per Click One of the major uses for AI in marketing is in PPC advertising. AI PPC tools take your data and combine it with their own, analyze it and make recommendations. It works by finding phrases your competitors are using and flags up opportunities you may have missed. It will point out search terms you could be using in your own campaigns. The tool can then take these phrases and run them against Google’s own algorithm, making further suggestions. This can be done in real-time, allowing you to optimize your PPC strategy hour-by-hour and day-by-day, without the need to make manual adjustments. Another related challenge is knowing where to place adverts and messaging. Programmatic advertising platforms use machine learning to bid on the most relevant ad space. Using data on interests, locations and purchase history, the platforms allow marketing teams to target the right channels for their campaign at the correct time. Social media Social media has taken the word by storm and has become one of the major tools in the marketer’s toolbox. In fact, it is probably today’s biggest and most dynamic form of marketing. AI can do a great deal to... --- ### A 'Napier Nine' Video... Get to Know Marketing Specialist Natasha Websdale > Find out more about Natasha Websdale, including her secret skill, favourite saying and perfect job title for her. - Published: 2021-10-28 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/2021/10/a-napier-nine-video-get-to-know-marketing-specialist-natasha-websdale/ - Categories: News About Napier - Tags: Napier Nine Interview Series For the latest instalment in our ‘Napier Nine’ video series, we introduce you to Natasha Websdale, Marketing Specialist at Napier. Watch the video below to find out about Natasha's secret skill, her favourite saying and the job title which would really reflect what she does at Napier, as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video. . Get to Know Account Administration Executive Danielle Robertshaw A' Napier Nine' Video... Get to Know Director Clive Over A ' Napier Nine' Video... Get to Know Marketing Specialist Ivy Silverton A ‘Napier’ Nine Video... Get to Know Account Director Chris Corfield A ‘Napier Nine’ Video... Get to Know Associate Director Ed Neale --- ### BEEAs Entry Deadline Extended > The BEEAs has announced an extension of its entry deadline, with entries to be submitted by midnight on Friday 3rd December. - Published: 2021-10-27 - Modified: 2021-10-28 - URL: https://www.napierb2b.com/2021/10/beeas-entry-deadline-extended/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The British Engineering Excellence Awards (BEEAs) has announced an extension of its entry deadline, with entries to be submitted by midnight on Friday 3rd December 2021. The BEEAs celebrate the most innovative design engineers in the UK, and this year there is a total of 12 awards up for grabs. Entries are assessed by an independent panel of judges drawn from a cross-section of electronic and engineering design disciplines, and the awards ceremony will take place on the 18th March 2022 at the Landmark Hotel in London. To submit an entry, register here and complete the online submission process. Good luck to everyone entering! --- ### Straight Talking is the Way to Get to Engineers > In B2B marketing, we are very often communicating with engineers – but how can we do this with an effective approach? - Published: 2021-10-26 - Modified: 2021-10-27 - URL: https://www.napierb2b.com/2021/10/straight-talking-is-the-way-to-get-to-engineers/ - Categories: Marketing Blog - Tags: B2B copywriting, B2B Technology Marketing Strategy In B2B marketing, we are very often communicating with engineers – but how can we do this effectively and what kind of approach will work with them? Engineers spend their time dealing with hard facts – if they don’t get things right or achieve the right degree of precision, the project can fail. In the worst-case scenario this can result in death or serious injury to users. So, they need to deal with things as they are, not how they want them to be. This means that when talking to engineers, we need to adopt the same approach – give them actual verifiable facts about your product. With their objective approach, engineers do not like ‘marketing puff’. Although they are happy to know why you think your product is amazing, you have to back this up with real data. They are also a sceptical bunch. Engineers have seen it all before and will have experience of products, equipment, techniques and their own designs not living up to expectations. They will tend to doubt any extraordinary claim, so be prepared to put your arguments forward rationally if you want to persuade them. They certainly won’t be impressed by excited advertising. A numbers game Similarly, engineers love proof in the form of numbers. Their profession is based on them, and they use them as a fundamental part of their daily work. Measuring, collecting data and drawing up plans depend on numbers. They need to be precise to ensure products are the right... --- ### Napier Named as 'The Most Outstanding PR Agency' at The Electronics Industry Awards 2021 > We are delighted to share that Napier was named as the winner of ‘The Most Outstanding PR Agency’ category at the Electronics Industry Awards. - Published: 2021-10-25 - Modified: 2021-10-27 - URL: https://www.napierb2b.com/2021/10/napier-most-outstanding-pr-agency-electronics-industry-awards-2021/ - Categories: News About Napier - Tags: news about napier, Shows and Events for B2B Tech Some members of the Napier team at the EIA ceremony. We are delighted to share that Napier was named as the winner of ‘The Most Outstanding PR Agency’ category at the Electronics Industry Awards for the second year running. Announced at the awards ceremony at the Tower Hotel in London on Thursday 21st October 2021, we feel privileged to have been recognized by the industry and to have had the opportunity to celebrate with our peers in person. Mike Maynard, Managing Director at Napier, commented on Napier’s success: “We are thrilled to be named as the ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards for the second year running. I'm am extremely proud of our amazing team and grateful to our wonderful clients". Congratulations also to Microchip Technology, Fluke Corporation and Tektronix who were all recognised for their achievements at this year's awards ceremony. --- ### A Sad Goodbye to Gloria Langham > We were sad to hear the news about the passing of Gloria Langham, a well-known member of the electronics industry. - Published: 2021-10-21 - Modified: 2021-10-28 - URL: https://www.napierb2b.com/2021/10/a-sad-goodbye-to-gloria-langham/ - Categories: Electronics Media News - Tags: UK and British Technology Publications We were sad to hear the news about the passing of Gloria Langham. Having spent most of her career working in advertising, Gloria was well-known in the electronics industry and will be missed by many. Born in the UK, Gloria moved to the US, and was well-known to many in the electronics industry with her role as Media Director at Media and More. A lovely obituary is available online. Our thoughts are with Gloria's family and friends at this difficult time. --- ### A Napier Podcast: Interview with Martin Larsen - Conferize > A podcast interview with Martin Larsen, Chief Executive at Conferize, about the future of events both in-person and virtual. - Published: 2021-10-20 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/2021/10/a-napier-podcast-interview-with-martin-larsen-conferize/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what led him to join Conferize, and provides some insights into why Denmark is a hotspot for marketing technology startups. He also shares tips and advice on how B2B marketers can show the RoI from their events, why it's important to focus on the outcome as an organizer, and whether hybrid events will be the key approach for the future. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Martin Larsen - Conferize Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today I'm joined by Martin Larson. Martin is the CEO of Conferize Welcome to the podcast, Martin. Martin: Thank you so much good to be here. Mike: Great. I mean, maybe first of all, I don't know if people are familiar with the company. Can you just explain what Conferize does? Martin: Yeah, I can do that. So Conferize is a things based marketing technology company, we deliver an event technology, mainly to take care of all of the aspects from invitation to planning through communication, basically taking care of for an organiser for all of the aspects into SMD management. So that's what we do. And we're pretty proud... --- ### The 10 Categories of ABM Tools > Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. - Published: 2021-10-20 - Modified: 2021-10-20 - URL: https://www.napierb2b.com/2021/10/the-10-categories-of-abm-tools/ - Categories: Marketing Blog - Tags: ABM, Marketing Strategy and Planning Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is a huge list of technology to deploy, it’s important to recognise that the best campaigns are the ones that have the right thought put into them, not necessarily the ones that deploy the most (or the most expensive) tools. LinkedIn LinkedIn is so powerful (and free) that we’re giving it a section of its own. Firstly, it’s the largest easily accessible database of prospects you’re going to be able to get your hands one. Secondly the platform lets you target by workplace demographics. LinkedIn will even do the work for you in terms of generating leads, with its lead generation forms. Many ABM campaigns entirely, or mostly, rely on LinkedIn. This isn’t a bad thing, and if you have limited budget and time, it’s often the best place to invest your hard-earned marketing budget. There are, however, many other platforms that address some of the limitations of LinkedIn. Company Identification Often organisations will realise that they don’t know which companies are the best targets for them. Yes, despite the vast salaries and fancy cars given to the sales team, there’s no understanding of who to target. In this case there are several ABM tools that can help. Typically, the process involves profiling your current customers to identify the firmographic information that defines them (e. g. industry, number of employees, annual sales, etc)... --- ### Drives & Controls 2022 Announces Return of Robotic Demonstration Area > We were delighted to hear of a successful return of the in-person Drives & Controls exhibition, with nearly all exhibition stands sold out. - Published: 2021-10-18 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/2021/10/drives-controls-2022-robotic-demonstration/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Back in October 2020, we reported on the postponement of the biennial co-located events, the Drives & Controls Exhibition, Fluid Power & Systems, Air-Tech, Plant & Asset Management and Smart Industry Expo. Postponed due to the uncertainty of the COVID-19 pandemic, we were delighted to hear of a successful return for the in-person Drives & Controls exhibition, with nearly all exhibition stands sold out. With over 13,500 visitors expected, the event showcases the best of British manufacturing and engineering, bringing together the industry to cover critical areas such as energy efficiency, machine safety, drives, motion control, and robotics and automation. 2022 will also see the return of a live 'Robotic Demonstration Area', which highlights the fast-growing sector of robotic technology across the industrial landscape. The event will also feature a full conference programme, and EPDTDA and Gambica Pavilions which will focus on automation and the trends affecting manufacturing. It's great to hear that so many members of the industry will be getting involved in the Drives & Controls Exhibition. With the COVID-19 pandemic putting a hold on live events until now, we look forward to seeing what we are sure will be an outstanding exhibition in 2022. --- ### Bodo’s Virtual Wide Bandgap 2021 Event Program Published > Bodo’s Power Systems has announced its fifth Wide Bandgap conference, due to be held from 30th November to 3rd December 2021. - Published: 2021-10-14 - Modified: 2021-10-28 - URL: https://www.napierb2b.com/2021/10/bodos-virtual-wide-bandgap-2021-event-program-published/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Bodo’s Power Systems has announced its fifth Wide Bandgap conference, due to be held from 30th November to 3rd December 2021. Inviting experts from the field of Wide Bandgap Power Semiconductors, the event will share the latest trends and achievements of this technology. Key topics will include silicon carbide, gallium nitride, passives and magnetics, and test measurement and simulation. With over 60 presentations confirmed, live Q&A’s will be available throughout the event, with presenters and conference attendees joining from all around the world. All presentations will be available one week in advance, providing attendees with the opportunity to watch the content ahead of the event and prepare questions for the Q&A. We were pleased to hear that Bodo’s Wide Bandgap event will be going ahead for the 5th year in a row, and we look forward to hearing what we are sure will be fantastic feedback from the event. To register for the event for free, please click here. --- ### Growing B2B Agency Napier Welcomes Two New Hires > Napier, a leading B2B PR and Marketing agency has welcomed two new members to its growing team, Elana and Natasha. - Published: 2021-10-12 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/2021/10/growing-b2b-agency-napier-welcomes-two-new-hires-2/ - Categories: News About Napier - Tags: news about napier Napier, a leading B2B PR and Marketing agency has welcomed two new members to its growing team. Elana Bryan joins the team as a Client Services Manager with over five years of marketing experience working both in an agency and client-side. Elana has overseen national and international campaigns within the B2B sector, and her expertise lies in using marketing and creativity to deliver tangible results for her clients. Napier has also welcomed Natasha Websdale as Marketing Specialist. Since graduating with a degree in media production, Natasha has focused her attention towards building a career in digital marketing. She brings marketing and programming expertise to support the Napier team in delivering successful digital campaigns for our clients. “It’s great to be able to add these two amazing people to the Napier team,” commented Mike Maynard, managing director of Napier. “Their experience and expertise will be an asset to our clients. In particular I’m excited about Elana’s experience of managing creative projects, and Natasha’s front-end development skills. ” Napier is delighted to welcome both Elana and Natasha to the team and we look forward to them settling into their respective roles. --- ### DATE 2022 Opens for Submissions > DATE 2022, the European event for electronic system design and test has opened for papers, workshops and tutorial submissions. - Published: 2021-10-11 - Modified: 2021-10-28 - URL: https://www.napierb2b.com/2021/10/date-2022-opens-for-submissions/ - Categories: Electronics Media News - Tags: Call for Papers, UK and British Technology Publications DATE 2022, the European event for electronic system design and test has opened for submissions, inviting members of the industry to submit content for its multi-partner projects, tutorials and workshops. DATE 2022 invites innovative and high-tech research multi-project submissions which address DATE 2022’s key topics including AI, nanoelectronics and quantum and neuromorphic computing. Contributions must be submitted before Monday 15th November 2021, and the full details can be found here. Designed to provide audiences with introductions to important topics in DATE technical areas as well as hands-on tutorials on design automation tools, DATE 2022 is also welcoming submissions for tutorial presentations in DATE technical areas. Submissions must be made by Friday 29th October, and further information can be found here. Submissions for workshops are also open with DATE 2022 looking for workshops on emerging research and application topics, which have the potential to impact on future DATE technical areas in design and test of microelectronic systems. Submissions are due by Friday 29th October 2021, with further details here. Taking place between 14th and 23rd March 2022, the show will take place in a hybrid format, with a live two-day event taking place in the city of Antwerp, followed by other activities carried out online in the subsequent days. Full submissions details and further information about the event can be found here. --- ### Elektronik Journal to Become Part of Elektronik Industrie > Elektronik Journal will cease publishing at the end of the year, as it is absorbed into its sister magazine eletronik industrie. - Published: 2021-10-08 - Modified: 2021-10-29 - URL: https://www.napierb2b.com/2021/10/elektronik-journal-becomes-part-of-elektronik-industrie/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Elektronik Journal will cease publishing at the end of the year, as it is absorbed into its sister magazine elektronik industrie which sits under the umbrella of the online portal all-electronics. elektronik industrie will feature new specials in 2022 covering topics normally featured by the Elektronik Journal. It will be interesting to see the changes elektronik industrie make as Elektronik Journal ceases publishing, and we look forward to seeing the revised magazine in 2022. --- ### When is a Conversion Not a Conversion? > Interesting news from Google, which have announced a move to "data-driven attribution". We explore what this means for B2B marketers. - Published: 2021-10-04 - Modified: 2021-10-05 - URL: https://www.napierb2b.com/2021/10/when-is-a-conversion-not-a-conversion/ - Categories: Marketing Blog - Tags: AdWords and Paid Search Marketing, B2B Advertising Strategies and Techniques Interesting news from Google, which have announced a move to "data-driven attribution". OK, that's a complex term for the first sentence of a blog post, so let's unpack what is going on... What is Attribution? Hopefully, you understand attribution: in this context, it's giving credit to the different marketing activities that resulted in achieving an objective (e. g. online purchase, conversion, etc. ). Often the algorithms used are really simple - for example: Last click attribution: the thing that was clicked last (e. g. display advert, search ad, email) before the objective was achieved gets all the credit. First click attribution: the first thing that was clicked (well actually that you tracked the person clicking) gets all the credit. These approaches obviously have potential problems. What if your email and advertising system are separate - both systems would claim all the credit. Of course, we also know that few activities are the "magic bullet" that causes you to achieve an objective with a particular prospect, and that marketing tactics work together over time. So more complex attribution approaches such as linear and time decay were added to try to better reflect multiple ads (or other activities) working together. What is Data-Driven Attribution? This is a tough question. We don't exactly know. Google describes the operation of data-driven attribution as: "Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customers. " This means that there is some algorithm tracking users... --- ### Why Your Improving Open Rates Might Not Be Good News > On September 20th, Apple rolled out mail privacy protection, affecting the ability of email marketers to track when users open emails. - Published: 2021-10-04 - Modified: 2021-10-05 - URL: https://www.napierb2b.com/2021/10/why-your-improving-open-rates-might-not-be-good-news/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology Anyone seen email open rates increase? Thinking you're an email genius? Well, it might not be such good news. On September 20th, Apple rolled out mail privacy protection, a new feature that limits the ability of email marketers to track when users open emails. Apple described it as: "In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location. " Almost any marketing email system uses tracking pixels to detect opens. These are single-pixel images that do nothing to change the look or layout of the email, but can be used to track when someone opens because each one has a URL unique to each recipient. So when someone opens an email (which actually means asks the email reader to display images), the tracking pixel URL is called and you know that this recipient has opened the email. You can also get other information, including location, that gives you more data about where the email was opened. This was great, and has worked well for about 28 years (according to the cool team at Groundhogg, the first time a tracking pixel was used was 1993). Now Apple has stopped this approach from working. What has Apple Done to Tracking Pixels? The new mail privacy protection doesn't load the... --- ### Why Napier is Exploring the World of TikTok > We share why Napier is exploring the world of TikTok and why its not a complete write off for B2B companies yet. - Published: 2021-09-29 - Modified: 2021-09-30 - URL: https://www.napierb2b.com/2021/09/why-napier-is-exploring-the-world-of-tiktok/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning, news about napier Yes, you read that title right, Napier is trying out TikTok. Are we nuts? Not quite. Napier has a reputation of delivering results, not jumping on the latest trends and TikTok dances, so why is it worth our time? Well, with 42% of TikTok users aged 30 and above, the mainstream view of TikTok being only for teenagers, and wacky dances isn’t quite correct. Although there’s no denying that this is a significant part of the platform, there is a world of B2B, albeit quite small, which is beginning to grow a presence within TikTok. With a quick glance through the platform focusing on search terms such as 'marketing', you can see some key business players already making an impact. Gary Vaynerchuck is a prime example. With 9 million followers, Gary’s content ranges from providing tips and insights into how to run a business to repurposing content from podcast interviews that provide an ‘insider’ view into the decisions and culture at Vaynermedia. Using a mixture of useful, informative videos as well personal content which links to trending hashtags, Gary walks the line between business and TikTok ‘fun’ to achieve credibility and views on the platform. Grant Cardone is another good example. Although only featuring 1. 2 million followers on TikTok (significantly less than Vaynerchuck), Gary has found a format that results in 600K views plus on the majority of his videos. His approach although similar to Vaynerchuck in terms of reusing podcast interviews for content differs in the way each... --- ### New Website for Power Electronics Industry Launched > everything PE is a new website that has been launched to address the power electronics industry, developed by the creators of everything RF. - Published: 2021-09-29 - Modified: 2021-09-29 - URL: https://www.napierb2b.com/2021/09/new-website-for-power-electronics-industry-launched/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications everything PE is a new website that has been launched to address the power electronics industry. Developed by the creators of everything RF, the new everything PE website sits within the network of publications such as the PCB Directory, the EMC Directory and GoPhotonics. Developed to meet the growing demands of the power electronics industry, everything PE will aim to help solve the problems that engineers are facing, and will provide updates via the latest news, products, whitepapers and upcoming events in the industry. All content will be tagged with relevant keywords to make it easier and simpler to search on the website. everything PE also features a parametric search tool, enabling engineers to find products from leading manufacturers in each category based on their requirements. Currently, the search tool features 15 categories, which allows users to see detailed product specifications, download datasheets, compare products and get pricing or request a quotation. The products are sorted by relevance and launch date allowing users to view the latest and the most up-to-date products that meet the requirements, and any inquiries generated via everything PE are directly routed to the sales contact at the relevant company and their distributors. At Napier, we are always pleased when a new website is launched to address growth within the industry, and we look forward to seeing the content the new site will provide. To find out more about the new everything PE site, please click here. --- ### Editorial Changes and Updates from UK Electronic Publications > The latest editorial changes in the electronics media, including the move of Joe Bush at Electronic Specifier and Niamh Marriott. - Published: 2021-09-27 - Modified: 2021-09-30 - URL: https://www.napierb2b.com/2021/09/editorial-changes-and-updates-from-uk-electronic-publications/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications It's been a busy month of editorial changes across the UK Electronic publications, and we have several key updates to share. Electronic Specifier Updates Joe Bush has announced that he will be moving on from Electronic Specifier, with his last day taking place on the 30th of September 2021. Joe has been Managing Editor at Electronics Specifier for over five years and will be taking over as editor of The Manufacturer Magazine. Electronic Specifier has also welcomed three new members to its editorial team. Sam Holland joins the publication as Editor, whilst Kiera Sowery joins with a focus on expanding Electronic Specifier's targeted site, www. student-circuit. com. She will focus on developing content by connecting with students from universities globally and working with them to create a portal for projects. Beatrice O’Flaherty has also joined the Electronic Specifier fold and will support existing editors in keeping the website up-to-date to support electronics engineers throughout their design processes, by increasing the volume of industry-relevant content. Electronic Specifier has also announced a roadshow, as they plan to visit the top Electronics Engineering UK Universities. Over the next few weeks, the Electronic Specifier team will be visiting 10 universities starting with Glasgow and Strathclyde, followed by Sheffield, Nottingham, Liverpool and Surrey, closing with Southampton, UCL, Imperial and Brunel. They will be inviting new and existing students of all relevant electronics courses to receive the Student Circuit newsletter, as well as running a competition to win a drone. Movement at Datateam Niamh Marriott, previously... --- ### Success for Industry Tech Days 2021 > Industry Tech Days 2021 recently took place from September 13th to September 17th, and the event has been declared a huge success. - Published: 2021-09-27 - Modified: 2021-09-30 - URL: https://www.napierb2b.com/2021/09/success-for-industry-tech-days-2021/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Industry Tech Days 2021 recently took place between the 13th and 17th September, and the virtual conference has been declared a huge success, with the events team revealing some impressive figures. The five-day free digital conference and trade show hosted on the All About Circuits website received a total of 40,122 attendees, a 60% increase from 2020. The event hosted 50 live sessions, five keynote forums, and provided 245 pieces of technical content, with a total of 3,300 hours watched during the keynote and exhibitor live sessions. Industry Tech Days certainly achieved a global presence with 210 countries represented by the attendees, and figures showing a high level of engagement throughout the virtual conference. A total of 650 questions were asked by attendees, and a staggeringly low 2. 58% bounce rate was achieved; a significant result with the average bounce rate on industry media sites sitting in the 60%-75% range. With 97% of Industry Tech Days attendees confirming they would participate in the event again in 2022, EETech continues to prove that virtual events can be a huge success. These results definitely show that Industry Tech Days are doing something right, and it would certainly be interesting to be able to dig deeper to understand the ROI for exhibitors. Industry Tech Days 2022 has already been confirmed and will be taking place from Monday 19th to Friday 23rd September. --- ### Napier Named as Finalist at The Electronics Industry Awards 2021 > We are honoured to announce that Napier has been named as a finalist for the ‘The Most Outstanding PR Agency’ category at the EIAs 2021. - Published: 2021-09-24 - Modified: 2021-09-29 - URL: https://www.napierb2b.com/2021/09/napier-named-as-finalist-at-the-electronics-industry-awards-2021/ - Categories: Electronics Media News, News About Napier - Tags: Napier Client News, news about napier Following an online vote within the industry, we are honoured to announce that Napier has been named as a finalist for ‘The Most Outstanding PR Agency’ category at the Electronics Industry Awards 2021 (EIA). We'd also like to congratulate several of our clients including Microchip Technology, Yokogawa Test and Measurement Europe, Tektronix and Fluke who have also been announced as finalists across a variety of categories. The pandemic prevented the normal celebration from taking place last year, but the event will move ahead in person for 2021 and winners will be announced on Thursday 21st October at the Tower Hotel in London. Congratulations to all the shortlisted companies, good luck to our clients, and we look forward to attending the awards ceremony. --- ### Does Account Based Marketing Work for Small-Medium B2B? > Mike Maynard, Managing Director at Napier recently sat down with Jose Palomino host of The Revenue Throughput Podcast. - Published: 2021-09-24 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2021/09/does-account-based-marketing-work-for-small-medium-b2b-with-mike-maynard/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike Maynard, Managing Director at Napier recently sat down with Jose Palomino host of The Revenue Throughput Podcast. In this episode, Mike discusses why ABM might be exactly what you need, even if you’re in a small to mid-sized market without a ton of resources. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Global Industry Focus Magazine Announces First Issue > Global Industry Focus, a new online digital magazine, will release its first issue at the end of September 2021. - Published: 2021-09-23 - Modified: 2021-09-29 - URL: https://www.napierb2b.com/2021/09/global-industry-focus-magazine-announces-first-issue/ - Categories: Industrial Media - Tags: Editor News and Updates, UK and British Technology Publications In May 2021, we reported on the launch of a new digital magazine, Global Industry Focus, launched by the same team behind What's New in Electronics (WNIE) online. So we were delighted to hear the news that the first issue of the new publication will be live at the end of September 2021. As a bi-monthly publication, the magazine will explore new ways of connecting with its audience and readers, by evolving static editorial content and presenting it in a more engaging way. The publication will be a fully optimised digital magazine offering readers an in-depth look at companies, their people, and their unique journeys across the whole electronics sector. The magazine will be printed only for major trade shows to save on paper and postage. Featuring guest editors from across the electronics world, Global Industry Focus will provide regular updates from industry associations and trade bodies, via news, technical articles and opinion pieces. Kirsty Hazlewood, WNIE content creator and Global Industry Focus editor commented: "Global Industry Focus is a new digital magazine that will offer a functional and immersive editorial experience for our audience. We’re looking forward to bringing our readers extensive coverage of the whole electronics and off-board industries using a new immersive and enhanced approach. ” We look forward to seeing the first issue of Global Industry Focus, and the direction the editorial team has taken. --- ### Electronic Component Show Going Ahead in May 2022 > The Electronic Component Show will be going ahead in 2022, taking place on Thursday 19th May at the Kassam stadium. - Published: 2021-09-20 - Modified: 2021-09-28 - URL: https://www.napierb2b.com/2021/09/electronic-component-show-going-ahead-in-may-2022/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Back in April 2021, we reported that the Electronic Component Show (ECS) which had originally been meant to take place in 2020, had been postponed due to the ongoing COVID-19 pandemic. So, we were delighted to hear the news from MMG Publishing that the ECS will be going ahead in 2022, taking place on Thursday 19th May at the Kassam stadium home of Oxford United football club. Mark Leary, MMG’s publisher & founder said ”The interest for a one-day tabletop exhibition and educational seminar presentations is very positive from visitors and exhibitors alike. We have been searching for the ideal venue and location for the show and the Kassam stadium ticks all of the boxes for everyone. The exhibition area is spaced out more than usual with a 1-metre space between tabletop stands, and with a one-way system and more internal space, this will provide a safe environment for all. The seminar programme will consist of educational presentations for design engineers and purchasing professionals and 55% of the exhibition tabletop’s have already been sold from exhibitors who originally booked into the 2020 event". The show will be open from 10am-3pm, and visitor numbers will be restricted to provide design engineers and purchasing professionals the opportunity to network with electronics manufacturers, distributors and service providers in a safe environment. The return of exhibitions and trade events were inevitable, and it's great to see shows such as ECS moving forward, and providing professionals and exhibitors with the opportunity to return to a... --- ### MailChimp and SharpSpring Acquired: Email is Still a Great Marketing Channel > There have been two major announcements in the world of email marketing & marketing automation. SharpSpring & MailChimp have been acquired. - Published: 2021-09-20 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/2021/09/mailchimp-and-sharpspring-acquired-email-is-still-a-great-marketing-channel/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology In the last week there have been two major announcements in the world of email marketing and marketing automation: SharpSpring and MailChimp have both been acquired. This is despite every marketing blog that chased the cool clickbait headlines in the middle of the 2010s announcing the death of email. Firstly, email is not “dead”. There are about a quarter of a million results for the search “email is dead” on google (with the phrase in quotes) and every one of them is wrong. Email is still an incredible (if annoying, hateable and frustrating) way of communicating. Oh yes, email also works really well as a marketing channel if you use it correctly. And these two acquisitions prove email’s value. SharpSpring was acquired by Constant Contact and Clearlake Partners for a cool quarter of a million dollars. We’re a SharpSpring partner, so unashamedly biased – we love the platform and feel it’s a massively underrated marketing technology tool. It isn’t Marketo, but it’s not trying to be Marketo. And then Intuit steps up with $12Bn to buy Mailchimp. This is a huge amount of money for a company that is in a very competitive space. Yet there were few people questioning the wisdom of the move when it was announced. Of course, the two acquisitions have very different motivations. Constant Contact has struggled against MailChimp in terms of market share. The acquisition of SharpSpring brings them more features and capabilities that gives Constant Contact customers who are frustrated by the limitations... --- ### The Engineering Network Ltd Acquires Industrial Technology Magazine > Industrial Technology, the design engineering magazine has been sold to the engineering publisher The Engineering Network Ltd. - Published: 2021-09-16 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/2021/09/the-engineering-network-ltd-acquires-industrial-technology-magazine/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Industrial Technology, the design engineering magazine has been sold by its previous owner George Bennett to the engineering publisher The Engineering Network Ltd (TEN). Effective since 1st September 2021, Industrial Technology and its associated website join brands such as MachineBuilding. net and Fastening&Bonding. net under the leadership of TEN's Managing Director Luke Webster and publisher Mark Newby. The acquisition sees engineering design veterans in the shape of Luke and Mark adding valuable experience and expertise to a team that includes Industrial Technology Magazine's widely respected and experienced editor Mark Simms. Commenting on the change of ownership, Simms said "The timing is perfect, and the new, expanded team likewise. I am delighted to be entering a welcome period of resurgence for a superb journal that I have helped build for more than 20 years! ” Luke added “Few would argue that Mark Simms is recognised as being amongst the very best Editors in the engineering design press and we’re so pleased to be working with him on Industrial Technology. We are also delighted to say that Industrial Technology sales stalwarts Mark West, David Harman, Jan Anderson and Steve Brotherton are also part of our team. Coupled with our experienced circulation management team headed by Andy Kirk and our Creative Director John Fisher we’re looking forward to taking an already excellent magazine and website to a new level. ” With hints of plans that are already in motion to enhance the Industrial Technology brand by developing the magazine, website and newsletter as... --- ### BEEAs Still Open for Entries > The British Engineering Excellence Awards (BEEAs) is still open for entries, with the deadline of Friday 5th November. - Published: 2021-09-13 - Modified: 2021-09-30 - URL: https://www.napierb2b.com/2021/09/beeas-still-open-for-entries/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The British Engineering Excellence Awards (BEEAs) is still open for entries, with a deadline of Friday 5th November 2021. Produced in association with Eureka! and New Electronics magazines, the BEEAs features eight new categories for this year's awards, including design project of the year, digital innovation of the year, and engineered product of the year. With a total of 12 categories, entries will be assessed by an independent panel of judges drawn from a cross-section of electronic and engineering design disciplines; and the awards ceremony will be taking place on the 18th March 2022 at the Landmark Hotel in London. It's great to see the changes in the engineering landscape being reflected in the new and updated categories at the BEEAs, and we look forward to celebrating some of the most innovative design engineers in the UK next year. To submit an entry, register here and complete the online submission process. --- ### A Napier Podcast: Interview with Naren Hariparanthaman - Social Animal > Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform reveals how Social Animal reduces the need for 'manual' work. - Published: 2021-09-08 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/09/a-napier-podcast-interview-with-naren-social-animal/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform. Naren shares his journey to founding the platform and reveals how Social Animal reduces the need for 'manual' work; helping B2B marketers with the full content marketing journey, from finding content ideas, through to distributing and building relationships with influencers. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Naren Hariparanthaman - Social Animal Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today I've gotten around Naren Hariparanthaman, who's the co founder and CEO of social animal. Welcome to the podcast and Naren. Naren: Hey, thanks. Thanks, Mike, for having me here. Mike: Great. I mean, I'm really excited to have you on because if I look at it, you've had an amazing career building companies around digital marketing, do you want to talk through your journey and some of the companies that you've helped start and grow? Naren: Sure, so I have a degree, master's degree in computer science. So actually, I should have been into fully into coding. But I switched gears and got into stumbled SEO to be very specific in digital marketing. And that kind of like, got me into this marketing career. So I did my masters... --- ### Big Picture Business Podcast: Mistakes Create Success Featuring Mike Maynard > We uncover some well kept secrets of a what it means to have a successful marketing agency, and how to win clients as an agency. - Published: 2021-08-24 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2021/08/big-picture-business-podcast-mistakes-create-success-featuring-mike-maynard/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike, Managing Director at Napier, recently sat down with Dominica Lumazar and Rory Carruthers, hosts of the Big Picture Business Podcast. In the episode, Mike shares some well-kept secrets of what it means to have a successful marketing agency, the pitfalls of growing an agency through acquisition and how to win clients as an agency. Some other topics include: Mike's biggest mistake and the best lesson How to (or how not to) select the right marketing technology, why you shouldn’t specialize in tactic specific markets and how to market to large enterprises. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Webinar Best Practices: 5 Things We Learnt From ON24's Webinar Series > In this blog, we explore the top five things we learnt from ON24'S webinar and best practices to consider in the future. - Published: 2021-08-12 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/2021/08/webinar-best-practices-5-things-we-learnt-from-on24s-webinar-series/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning, Webinars and Webinar Technology It's no secret that the use of webinars has accelerated in the past year, as many businesses had to adapt to a new virtual approach, in order to communicate with potential customers. With nearly 70% of B2B buyers preferring to research online on their own, and an expected 80% of B2B sales interactions between suppliers and buyers to occur through digital channels by 2025, it's never been more important to ensure your digital tactics and communications such as webinars, are optimised for success. We recently attended a webinar by ON24, the digital experience platform, which delved into the results of a recent study they had undertaken to understand the best practices and current benchmarks for hosting webinars. Analysing 100,482 webinars held by companies between January-December 2020 across Europe and the US, the study aimed to discover webinar best practices and benchmarks for success. In this blog, I'll explore the top five things we learnt from the webinar and best practices to consider in the future. A Webinar is an Experience With the capabilities of digital platforms continually expanding, companies now have the option to provide more than just a traditional PowerPoint webinar. Webinars can be anything we make of them, and although the primary focus is to generate leads, it can offer many more additional opportunities. Over the last year, webinars have become more approachable, with content that is interactive and provides a multi-touch experience. Webinars are no longer a tactic that can just be used for top of the... --- ### Power Systems Design Launches New TechTalk Area > Power Systems Design has launched a new area on its website named TechTalk. focusing on new technologies and applications. - Published: 2021-08-11 - Modified: 2021-08-11 - URL: https://www.napierb2b.com/2021/08/power-systems-design-launches-new-techtalk-area/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Power Systems Design has launched a new area on its website named TechTalk. The new section provides readers with a range of content focusing on how new technologies and applications are making a difference across the power industry. Hosted on the website as a department, the content will also be shared in Power Systems Design's weekly newsletters. Here at Napier, we are always delighted to receive news of publications expanding their content and focus. With the new department live, there are already several informative articles available on the site. To find out more about the new TechTalk department, please click here. . --- ### The Best Social Media Platforms for Your B2B Marketing Strategy > We explore the different social media platforms B2B marketers are using and why they should be part of your marketing strategy. - Published: 2021-08-09 - Modified: 2021-08-11 - URL: https://www.napierb2b.com/2021/08/social-media-platforms-for-your-marketing-strategy/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Adapt to survive was the slogan for many businesses in 2020, as the inability to do business as usual brought about a new normal. Businesses began to redesign their digital marketing strategies and social media was regarded less as a separate entity, but instead, became a widely used method to drive website traffic and online lead generation. With over 3. 6 billion people using social media globally, the way we access information and share data has been changing for some time. Social media is now considered one of the most popular marketing tactics utilised by 95% of B2B marketers. Yet, there is still room for improvement as only 3% of B2B marketers always achieve their goals. At Napier, we have many clients who value the ROI social media can achieve but find it hard to track their results and generate leads (check out our How a Social Media Scheduling Tool Levelled-Up Our Game if this is something you’ll like to learn more about). Decision-makers within the C-suite are regular users of social media, and we’re seeing more and more B2B businesses invest their resources and budget into social media tactics. In this blog, we explore the different social media platforms B2B marketers are using and why they are worth the investment as part of your marketing strategy. LinkedIn is the most popular platform Nine out of ten B2B companies are using LinkedIn. A high proportion of LinkedIn profile holders use it to showcase their work expertise and find content to... --- ### Napier Passes 2021 PRCA CMS Audit > We are delighted to share that Napier has passed our annual PRCA Communications Management Standard (CMS) audit for 2021. - Published: 2021-08-07 - Modified: 2021-08-12 - URL: https://www.napierb2b.com/2021/08/napier-passes-2021-prca-cms-audit/ - Categories: News About Napier - Tags: news about napier We are delighted to share that we have passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit for 2021. As a challenging audit of our processes and procedures, it's great to see Napier's hard work and high-quality service being recognized for another year. This result is a reflection of our team’s commitment to quality and continuous improvement, and of the great systems and processes we have in place at Napier. As we mark the 10th year of Napier holding the PRCA CMS accreditation, we have also become Gold award holders. Congratulations – and thanks – to the whole Napier team! --- ### Electronic Specifier Launches New Site in Partnership with Hardware Pioneers > Electronic Specifier has launched a new website in partnership with Hardware Pioneers, an online news centre for the IoT industry., - Published: 2021-08-06 - Modified: 2021-08-12 - URL: https://www.napierb2b.com/2021/08/electronic-specifier-launch-new-site-hardware-pioneers/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Electronic Specifier has launched a new website in partnership with Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in the IoT sector. The new website, Hardware Pioneers News, is an online news centre for IoT product innovators, covering a range of topics including, communications, healthcare, industrial, security, smart cities, smart home and transport. Targeting all engineers and technical and business leaders who are developing B2B and B2C IoT devices, the website will be a platform for all things IoT. Fabiano Bellisario, Co-founder and CMO of Hardware Pioneers commented: “We are thrilled about the launch of the Hardware Pioneers news site. This new project will help the engineering community to stay up to date with the latest technological advancements in the industry and we are confident it will become an indispensable source of information for the whole smart electronics and IoT community. This is a natural evolution of the work we have already been doing with our events. It's a step forward in fulfilling our mission to facilitate connections, accelerate learning and foster business relations between the people and companies who are solving meaningful problems. " The new site will be run by Editor Lanna Deamer, who has been part of Electronic Specifier's editorial team since 2016, working on Electronic Specifier's main site, as well as their sister publication, Startups Magazine. At Napier, we think it's great to see Electronic Specifier and Hardware Pioneers partnering up to deliver one platform of knowledge and news... --- ### A Guide to Successful PPC Campaigns > We share our tips and insights on how B2B marketers can implement successful PPC campaigns and the key things they should consider. - Published: 2021-08-04 - Modified: 2021-08-04 - URL: https://www.napierb2b.com/2021/08/a-guide-to-successful-ppc-campaigns/ - Categories: Marketing Blog Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per click advertising is where you pay only when someone clicks on an ad and not when someone simply sees an ad. Traditionally, in most publications, when you buy space, you buy on a ‘per impression’ basis, so you pay when people see the ad. By contrast, with pay per click, you pay when somebody actually clicks on the ad. In reality it’s not quite as simple as that, because there are various other models you can use that are all included within that pay per click. So, you can actually measure conversions and pay for conversions, for example. Typically, you see pay per click in areas such as Google search, or Bing search. You see it on social media platforms as well as with retargeting and a bit on display, where you’re not targeting a particular publication but rather you’re perhaps targeting an audience across a range of publications. The major benefit of a pay per click campaign is you’re only paying when somebody takes an action - when somebody clicks on your ad. In theory, that should mean that you’re actually paying for valuable traffic to your website, rather than just paying to show the ad to people who may or may not be relevant. But again, it’s not quite that simple - start actually running pay per click... --- ### A Napier Podcast: Interview with Riaz Kanani - Radiate B2B > Riaz Kanani Founder and CEO at Radiate B2B, shares the tactics and techniques he finds are the most successful in ABM campaigns. - Published: 2021-07-28 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/07/a-napier-podcast-interview-with-riaz-kanani-radiate-b2b/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Riaz Kanani Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares his career journey, from initially starting in marketing at the age of 18, through to identifying a need in the market and launching Radiate B2B. He discusses how Radiate B2B helps companies cut through the noise and deliver a better buying experience, as well as sharing the tactics and techniques he finds are the most successful in ABM campaigns. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Riaz Kanani - Radiate B2B Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest edition of marketing today. Welcome to the latest edition of marketing b2b technology, the podcast from Napier. Today, I have Rios kanani. He's the founder of radiate b2b. Hi, Rios, welcome to the podcast. Riaz: Thanks, Mike. Really good to be here. Mike: Great. I mean, the first thing I want to say is I looked at your LinkedIn, and you've had an amazing career, building different businesses. I mean, can you talk us through this journey and some of the things you've done? Riaz: Yeah, sure, sure. It's been, it's been fun, I am the first to say that I've been very lucky, I think, to get involved in or do some of the things... --- ### Editorial Changes at Electronics Weekly > Hara Tsakona has replaced Steve Ray as Senior Commerical Manager, and Ellie Cavanagh has now also moved roles to a Media Consultant. - Published: 2021-07-21 - Modified: 2021-08-12 - URL: https://www.napierb2b.com/2021/07/editorial-changes-at-electronics-weekly/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications We were delighted to receive news of the latest editorial changes at Electronics Weekly. Following Steve Ray's recent departure from the publication to take up a new challenge in the mortgage sector, he has been replaced as Senior Commerical Manager by Hara Tsakona. Ellie Cavanagh has also moved roles and is now a Media Consultant. We wish both of them the best of luck in their new roles and look forward to working with them in the future. --- ### Creative Design: Going the Extra Mile… > Tom Walker, Design Manager at Napier, shares ways he goes the extra mile to provide our clients with engaging, and creative design. - Published: 2021-07-16 - Modified: 2021-08-04 - URL: https://www.napierb2b.com/2021/07/creative-design-going-the-extra-mile/ - Categories: Marketing Blog - Tags: Napier design series In the latest blog as part of our design series, Tom Walker, Design Manager at Napier, shares ways he goes the extra mile to provide our clients with engaging, and creative design. Going the extra mile. No, I’m not referring to adding an extra 1,760 yards to your next marathon run, although I’d be hugely impressed if you did, what I mean is keeping your client happy by going that bit further and really trying to bring their campaign to life. As designers it is our role to interpret a brief and come up with a solution that combines words and images in an imaginative, informative and visually effective way. The whole reason a client would ever come to an agency is to seek their expertise, you would never go to an estate agent if you didn’t think they could sell your house, would you? Human beings are visual creatures, we appreciate the way things look, our homes have beautiful furniture, colour co-ordinated interiors and manicured gardens. It creates a feeling of well-being, of inner contentment when we are surrounded by beautiful things. None of this is rocket science really, the same is true of design, if we can use a bit of imagination, creativity and visual flair in a campaign, then it will have much more impact. Designs need to look good, be clear and communicate the message effectively. For example, let’s say you were producing a web banner to promote a new solar panel. You have an image,... --- ### A Napier Podcast: Interview with Tim Bohn - GatedContent > Podcast episode with Tim Bohn describing how GatedContent helps enterprises scale up their marketing automation and lead generation. - Published: 2021-07-16 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/07/a-napier-podcast-interview-with-tim-bohn-gatedcontent/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system. He also shares what strategies he thinks are best for driving lead generation through content marketing, and what B2B marketers could be doing wrong with forms and content to miss out on generating leads. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Tim Bohn - GatedContent Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I'm joined by Tim bone. Tim is the founder of gated content and a marketing technologist. Welcome to the podcast, Tim. Tim: Thanks for having me. Mike: Well, it's great to have you on Tim, particularly as you seem so busy, you're still working in an agency as well as driving gated content. How did you manage to deal with that? Tim: Yeah, that's true. Yeah. Well, I mean, it's really getting content is a spinoff, from my experiences from working in a marketing agency. So over the years, the agency, we built quite a few tools and applications for enterprise businesses doing b2b marketing.... --- ### Increase Sales With These Five ABM Campaigns > Our blog explores what ABM is, the different types of ABM, five campaigns you can use that will directly increase your sales. - Published: 2021-07-12 - Modified: 2022-02-11 - URL: https://www.napierb2b.com/2021/07/increase-sales-with-these-five-abm-campaigns/ - Categories: Marketing Blog - Tags: ABM You may have heard a lot of mentions of account-based marketing (ABM), but not be entirely sure what it is, how to use it and what your campaign should consist of. If that’s you, you’ve come to the right place - as well as explaining what ABM is, this blog explores five campaigns you can use that will directly increase your sales using ABM techniques. So what is ABM? According to Marketo, account-based marketing is a focused approach to B2B marketing, in which marketing and sales teams work together to target best fit accounts and turn them into customers. This means that we are really focusing on those companies that are most likely to become the best customers. This is really what drives ABM’s effectiveness and success. But there are different types of ABM. For example, strategic ABM, which is basically a highly customised programme for individual accounts. There is also ABM lite. In this, you cluster accounts together that might have similar issues or needs and build campaigns to suit those clusters. Finally, there is programmatic ABM, which uses technology to allow you to tailor marketing campaigns for specific accounts at scale. Programmatic ABM lets you move from having a relatively small number of accounts to having a very large number of accounts, without needing huge marketing teams. When it comes to practical ABM campaigns at Napier, we have a certain amount of overlap between the types, a kind of blend of two or more different approaches, to create... --- ### A Napier Podcast: Interview with Steffen Hedebrandt - Dreamdata > Steffen Hedebrandt describes how Dreamdata solves the problem of digital marketing attribution in a multi-touch B2B world. - Published: 2021-07-02 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/07/a-napier-podcast-interview-with-steffen-hedebrandt-dreamdata/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform. Steffen shares his journey to co-founding Dreamdata, and how the platform is solving the problem of attribution and focussing on understanding the customer journey to support multi-touch in the B2B world. He also shares why it's important that B2B marketers start digitalizing their customer's behavior today, and how they can get started with attribution. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Steffen Hedebrandt - Dreamdata Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today, I've got Stephen Haider Brandt, who is the co founder and chief Revenue Officer of dream data. Welcome to the podcast, Steffen. Steffen: Thanks a lot, Mike. I'm happy to be here. Mike: Fantastic. So can you just start off by telling us a little bit about yourself and how your careers taking you to found dream data? Steffen: Yeah, happy to. So ever since I came out of university, which is now more than 10 years ago, I've been working in you can say digital b2b companies in roles related to grow, sales, marketing, etc. Before starting. co, founding dream dinner, I worked at a company called air team, where I was the... --- ### Several Changes at UK Electronic Publications > It's been a busy month for the UK electronics industry, and we have several key stories to share from across the industry. - Published: 2021-06-29 - Modified: 2021-06-29 - URL: https://www.napierb2b.com/2021/06/several-changes-at-uk-electronic-publications/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications It's been a busy month for the UK electronics industry, and we have several key stories to share from across the sector. Electronics Re-Launched as Electronics Today The Electronics/Connecting Industry publication has been re-launched as Electronics Today, following an extensive redesign of the website and print issue. Electronics Today has also introduced a new feel and look for the digital issue, modernising the online publication, whilst still providing the latest developments and updates across the electronics component industry. The first issue of Electronics Today was released in May, and readers can view the latest version by clicking here. New Electronics Makes Move to Monthly Issues New Electronics has announced that it will move to monthly issues from September 2021. This move will include an expansion of focus to include sections on business, universities and cutting-edge research and science, with a confirmed editorial programme yet to be announced. We look forward to seeing the approach that the New Electronics team will take alongside these monthly issues. Goodbye to Steve Ray Steve Ray, Commerical Director at Electronics Weekly, has announced that he is leaving the publication to take up a new challenge in the mortgage sector. We have worked with Steve for several years and he will be missed within the electronics industry. We wish Steve the best of luck in his new role and adventure! --- ### ABM... A Sales Solution? > ABM has always been considered to be a marketing tactic, but in recent years we are uncovering how it can be used as a sales solution too. - Published: 2021-06-29 - Modified: 2021-06-29 - URL: https://www.napierb2b.com/2021/06/abm-a-sales-solution/ - Categories: Marketing Blog - Tags: ABM, B2B Buyers' Journey and the Sales Funnel Account-based marketing (ABM) has always been considered to be a marketing tactic, but in recent years we are uncovering how it can be used as a sales solution too. As marketers, we’ve understood the value in collaborating with sales to achieve the best ABM results, and now that sales have got a taste of the potential of ABM, it seems as if sales are starting to use ABM to achieve their own goals. Where is the boundary between marketing and sales? There have been some clear lines between sales and marketing in the past, after Hubspot introduced their infamous ‘smarketing’ the lines became a little blurred. One thing to get straight is that we are all working towards the same end goal, to get more customers. If we can combine our insight, that’s what business success looks like. Let’s review some definitions to understand the difference between sales and marketing alignment, and sales enablement, because you’re not alone in thinking... what exactly are they and what’s the difference? Sales & Marketing Alignment: The structural and philosophical positioning of sales and marketing to define and facilitate mutual success, driven from the top of the funnel down to the bottom. Sales Enablement: The activity of providing the materials, insights, guidance, or any other material that is needed support the prospects experience. This might include content, training, customer insight, apps etc. The reason why many people are struggling to grasp what they mean is because they’re concepts and mean different things to a... --- ### A Napier Webinar: The Secrets to a Successful PPC Campaign > Napier recently held a webinar 'The Secrets to a Successful PPC Campaign', which explores what marketers need to consider when using PPC. - Published: 2021-06-28 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2021/06/a-napier-webinar-the-secrets-to-a-successful-ppc-campaign/ - Categories: Marketing Blog, News About Napier - Tags: AdWords and Paid Search Marketing, Digital Marketing Webinars, Napier Webinar As customers have worked from home, B2B marketers and PR specialists have increasingly incorporated digital activities into their traditional strategies. A key tactic used by many is pay-per-click advertising or PPC. This approach is used on search, paid social and even display advertising, ensuring you only pay for traffic to your website. But there is no point in generating clicks if the visitors aren’t actually interested in your website. So how do you ensure that you are implementing a strategically crafted PPC campaign that can provide traffic, leads and ultimately customers? Napier recently held a webinar 'The Secrets to a Successful PPC Campaign', which explores what B2B marketers need to consider when implementing a PPC campaign and covers: What is PPC? Benefits of running a PPC campaign vs a display campaign The different PPC platforms you can use How to use PPC with ABM Top tips for programmatic advertising Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘The Secrets to a Successful PPC Campaign’ Transcript Speakers: Mike Maynard, Hannah Kelly Hannah: Hi, and welcome to Napier’s latest webinar, the secrets to a successful Pay Per Click campaign. As a quick introduction, my name is Hannah, and I'm the business development manager at Napier. And I'll be interviewing Mike, the managing director today, we are taking it in a slightly different format with regard to an interview rather than a presentation, with... --- ### Latest Updates From WEKA FACHMEDIEN: Lead Generation Tools and Virtual Trade Fairs > Publishing house WEKA FACHMEDIEN has shared several updates, including news of its virtual trade fairs and three new lead generation tools. - Published: 2021-06-24 - Modified: 2021-06-29 - URL: https://www.napierb2b.com/2021/06/weka-fachmedien-lead-generation-tools-and-virtual-trade-fairs/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Lead Generation Techniques and Strategies Publishing house WEKA FACHMEDIEN has shared several updates, including news of its virtual trade fair and events, as well as three new lead generation tools. With the COVID-19 pandemic changing the traditional approach of trade fairs and events, WEKA is hosting and organizing several virtual events across the next few months. Exhibitors are able to set up a trade fair stand to present product innovations virtually, and visitors are still able to network using live chats to speak with exhibitors, with the opportunity to also attend specialist presentations in a digital conference hall. For the full list of current events going ahead, and for more information on how you can get involved, please click here. WEKA has also introduced three new lead generation tools: 'Easter Calendar', 'Find the Couple', and 'Advent Calendar'. These tactics offer companies the opportunity to engage with prospects and draw attention to specific products or services. The Easter and Advent calendars provide a countdown, with the option to provide quizzes and competitions for visitors to win a prize, and the 'Find the Couple' tool enables companies to raise awareness of products and also enter visitors into a raffle. For further information on these tools please contact Christian Stadler at cstadler@weka-fachmedien. de It's great to see a publishing house such as WEKA FACHMEDIEN continue to adapt its offerings. Tactics like this are sure to make a difference, and it's great to see further publications embracing digital tactics, especially as the trend of digital activities shows no sign... --- ### Design Engineering Expo and Engineering Expo Announced > Two new sector-specific events, Design Engineering Expo and Engineering Expo have been announced to launch at the NEC in 2022. - Published: 2021-06-21 - Modified: 2021-06-29 - URL: https://www.napierb2b.com/2021/06/design-engineering-expo-and-engineering-expo-launch-at-the-nec/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications As part of the Manufacturing and Engineering Week, two new sector-specific events have been announced to support and celebrate the engineering and design engineering community. Supported by leading titles in the sector including Electronics Weekly, EPD&T, Electronics Today, CIE, Electronics Sourcing and Electronic Specifier; the Design Engineering Expo and Engineering Expo will be launched as part of the week-long event celebrating the UK’s manufacturing and engineering sector, and will take place from the 8th- 9th June 2022. The events aim to showcase the innovation and successes of the sectors, as well as providing a platform for professionals and suppliers to network and share future insights. The Design Engineering Expo will focus on the challenges and innovations at the heart of the sector, covering topics from electronics, embedded design, through to testing. The event will cover practical advice on how to tackle current challenges, as well as supplier and technology showcases, and the latest innovations and insights to enhance supply chains and optimise future strategies. The Engineering Expo will showcase the latest engineering innovations, technology and solutions that are driving the future of engineering in the UK. The exhibition will run alongside a conference, where speakers will discuss current challenges, and offer practical tips and advice. The event also offers visitors and exhibitors the opportunity to network and meet with professionals across all sectors and throughout the supply chain. The Manufacturing Expo will also be taking place alongside the two events, providing manufacturing process and management professionals a place to network,... --- ### Helping Organisations Thrive Podcast Interview: Developing Young People in Organisations > Mike, Managing Director at Napier, discusses his passion for recruiting and developing young people at Napier. - Published: 2021-06-17 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2021/06/podcast-interview-developing-young-people-in-organisations/ - Categories: News About Napier - Tags: Third Party Podcasts The Helping Organisations Thrive, hosted by Julian Roberts, aims to provide leaders with insights, discussions and robust strategies to help their companies thrive. They recently sat down with Mike, Managing Director at Napier, who discusses his passion for recruiting and developing young people at Napier. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. Transcript: Helping Organisations Thrive Podcast Interview: Developing Young People in Organisations Julian: Hello, and welcome to the helping organisations thrive podcast. This is your host, Julian Roberts. This podcast is to provide leaders with insights, discussions and robust strategies to help their companies thrive in these challenging times. We will be interviewing business leaders, owners and experts in the field of business resilience. Welcome to helping organisations thrive. Today I have the great pleasure of Mike Maynard. Welcome, Mike. Mike: Julian, thanks for having me on the podcast. Yeah, Julian: It's good to see you and get to have a conversation with you today. And I just got to tell the audience a little bit about you. You are the MD of Napier Partnership, which is a PR lead full service marketing agency that specialises in the b2b technology sector. And you say you're a self confessed geek who loves talking about technology. And you began your career as electronics design engineer working for companies ranging from GC, Marconi and DDA developing products from complex radar systems to Kim Wiles... --- ### 5 Ways We Help Our Clients Build Effective Graphic Design Campaigns > In the second blog of our Design series, Rob Furby, shares how he works with clients to build effective graphic design campaigns. - Published: 2021-06-16 - Modified: 2021-07-12 - URL: https://www.napierb2b.com/2021/06/5-ways-we-help-our-clients-build-effective-graphic-design-campaigns/ - Categories: Marketing Blog, News About Napier - Tags: Napier design series In the second blog of our Design series, Rob Furby, Creative Services Manager at Napier, shares how he works with clients to build effective graphic design campaigns. Having spent 14 years at Napier, I have seen the rapid change in mindset required to strive in this ever-changing industry. A combination of passion and determination to succeed has ultimately helped me to become a strong member of this well-established design team. As the industry has evolved, so has design, and we have had to adapt, to ensure campaigns include the development of emails, video content and product ads, just to name a few. In this blog, I share the five key ways I work with clients to build effective design campaigns: Use empathy Empathy is the ability to learn how to value somebody else's experience. This helps to prevent designers from developing ideas that could be considered self-expressive. Often when a designer attends clients meetings, it's clear that all the information shared can be relevant in some way, and it becomes our responsibility to take this information and unravel it into a cohesive story. Often, a client can be unsure of what exactly they are looking for, and so we are able to offer viable design solutions to their requests/problems. Ask questions By asking questions, parts of the brief can be pieced together and help formulate a ‘story’ approach to a concept. This could typically be the standard who/what/where/when or could be as simple as a choice between two colours. Asking... --- ### A Napier Podcast: Interview with Cassandra Jowett - PathFactory > Cassandra shares how the platform helps B2B companies connect content to their customers and create experiences to grow revenue. - Published: 2021-06-15 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/06/interview-with-cassandra-jowett-pathfactory/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform. Cassandra shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue. She also shares how PathFactory takes personalisation to the next level, and the importance of understanding what’s in your content library. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Cassandra Jowett Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today, I'm joined by Cassandra Jowatt, who's a senior director of marketing at path factory. Welcome to the podcast. Cassandra, thanks so much for having me. Well, thank you very much for joining us. You've been at powerfactory quite a while. But I'm interested to know how you ended up there in your career, I'm always interested to hear how people end up at marketing technology companies. So tell me, you know, how did you end up at powerfactory? Cassandra: Sure, it probably started when I was in university, I went to journalism school and thought I was going to be, you know, a foreign correspondent changing the world with my reporting, but unfortunately, graduated into the recession... --- ### Elektra Awards 2021 Open for Entries > The Elektra awards 2021 is now open for entries. taking place as a hybrid event, both at the Governor House Hotel, and via an online portal - Published: 2021-06-11 - Modified: 2021-06-28 - URL: https://www.napierb2b.com/2021/06/elektra-awards-2021-open-for-entries/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Elektra awards 2021 is now open for entries. With 21 trophies up for grabs, the Elektra Awards invites companies and individuals to submit entries for products or projects that were launched or completed between 30th June 2020 to 30th June 2021. Winners will be announced on Wednesday 1st December 2021, with the awards night taking place as a hybrid event, both at the Governor House Hotel in London and via an online portal for those unable to attend in-person. The awards are free to enter and the entry deadline is the 2nd August 2021. Good luck to all those entering and for further information on the categories and how to submit, please click here. --- ### ViPress.net Takes New Direction > French publication ViPress.net, has announced a new direction for the online publication, as it welcomes Pascal Coutance, as its new Editor. - Published: 2021-06-07 - Modified: 2021-06-29 - URL: https://www.napierb2b.com/2021/06/vipress-net-takes-new-direction/ - Categories: Electronics Media News French publication ViPress. net has announced a new direction for the online magazine, as it welcomes Pascal Coutance as its new Editor. Pascal joins the editorial team from the role of Editorial Director of the Electronic and Measurement Journals, with more than 20 years of experience in the electronic and industrial press. Since 2003, ViPress. net has provided readers with the latest developments in economic news in the electronics industry. The arrival of Pascal marks the transformation of ViPress. net into a global electronic media publication, accessible for all. The magazine will introduce technology news alongside economic news, as well as provide an analysis tool section, providing in-depth articles on key areas within the industry. The in-depth articles will be divided into 10 areas including reports from trade fairs, conferences and round tables, as well as articles describing the technical implementation of electronic solutions responding to specific issues. Alongside these changes, Vipress. net has introduced a new structure, dividing the publication into three key areas: 'All the eco', 'All the techno' and 'The time of analysis'. It's great to see ViPress. net evolving to provide readers with even more valuable content, and we look forward to seeing the new direction Pascal and the editorial team will take. For further information on the publication and its changes, please click here. --- ### ETN Announces Embedded Conference Finland for 2021 > ETN has announced its annual Embedded Conference Finland for 2021. This year’s event will be held on Thursday 21st October. - Published: 2021-06-03 - Modified: 2021-06-28 - URL: https://www.napierb2b.com/2021/06/etn-announces-embedded-conference-finland-for-2021/ - Categories: Electronics Media News - Tags: Finland and Finnish Technology Publications, Shows and Events for B2B Tech ETN has announced its annual Embedded Conference Finland for 2021. This year’s event will take place at the Akavatalo in Pasila, Helsinki and will be held on Thursday 21st October. As the COVID situation continues to improve across Finland, and the possibility of ‘in-person’ conferences becoming a reality, ETN has decided to move forward with the physical event, which will focus on the topic of embedded boards and security, a theme rolled over from last year’s cancelled Embedded Conference Finland. Keynotes and technical presentations are yet to be announced, but we can expect a wide selection similar to the 2019 event. For further information on how you can get involved, please get in touch with Editor-in-Chief Veijo Ojanperä at vo@etn. fi or check out ETN’s website by clicking here. --- ### A Napier Podcast: Interview with Shea Castle - Terminus > Shea explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. - Published: 2021-05-28 - Modified: 2021-09-08 - URL: https://www.napierb2b.com/2021/05/interview-with-shea-castle-terminus/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform. Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Shea Castle - Terminus Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today I'm joined by Shea Castle, who's the senior customer marketing manager at Terminus. Welcome to the podcast, Shea. Yeah, thanks. Happy to be here. Fantastic. So just to start, can you give us a bit of a background about yourself and how you ended up at Terminus? Shea: Yeah, it's actually, you know, not to make too much of our production. But it's a funny story. So I started out in acting, and kind of through a process of developing a television show and going through some fundraising, I kind of took on the marketing persona, if you will, and running our social channels, and a... --- ### How a Social Media Scheduling Tool Levelled-Up Our Game > In this blog, we explore the benefits of a social media scheduling tool, and why B2B marketers should use Socialbakers. - Published: 2021-05-27 - Modified: 2021-05-28 - URL: https://www.napierb2b.com/2021/05/social-bakers-social-media-level-up/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers. B2B Advertising Strategies and Techniques Although the last 14 months has proved to be a challenging time for businesses across the globe, social media was an essential communication tool in keeping businesses and audiences connected. In some instances, social media became the main form of communication between a business and its customers. With travel restrictions in place and no live audiences allowed, through social media businesses were able to connect with their audience, by hosting live global launch events through Facebook and Instagram lives. More than ever, social media was used as a key strategy to launch new products, a key source to drive traffic to webinars, podcasts, surveys, virtual training courses, virtual exhibition stands and more. Social media scheduling tools have become critical to plan ahead and create content calendars. In this blog, we explore the benefits of a social media scheduling tool, why Socialbakers should be the scheduling tool of choice for your business and how it can help B2B marketers boost their social media strategies. Benefits of a scheduling tool Benjamin Franklin’s quote, “If you fail to plan, you plan to fail” is often a cliché quote but when it comes to social media, planning your content really is the key to success and growth. One of the many benefits of a social media scheduling tool is that it enables businesses to streamline workflows to allow for greater efficiency and capacity utilization. Users of the tool can reach their desired target audience at the right scheduled times, increasing consistency, and flexibility whilst... --- ### A Napier Webinar: Five ABM Campaigns to Increase Sales > Napier recently held a webinar 'Five ABM Campaigns to Increase Sales', which explores ABM campaigns that can help marketers achieve sales. - Published: 2021-05-27 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2021/05/a-napier-webinar-five-abm-campaigns-to-increase-sales/ - Categories: Marketing Blog, News About Napier - Tags: ABM, Digital Marketing Webinars, Napier Webinar Account-Based Marketing (ABM) is one of the fastest-growing activities within the B2B space, and when executed right, it can generate a significant amount of success for a company. Napier recently held a webinar 'Five ABM Campaigns to Increase Sales', which explores ABM campaigns that can help B2B marketers achieve sales. We address: What we mean by ABM Why ABM is effective How many companies should be in your ABM campaign ABM campaigns you can launch today Pitfalls to Avoid Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Five ABM Campaigns to Increase Sales' Transcript Speakers: Mike Maynard Mike: Hi, everyone, and welcome to the latest Napier webinar. Today we're going to be talking about account based marketing. And what we're going to try and do is give you five campaigns that you can use to that will directly increase your sales using ABM techniques. If you have any questions, please do feel free to ask them, post them in the conversation box. And I will be very happy to answer them at the end. So please post questions as you as you think of them. And then it makes it easier for us to go through them once the webinars finished. So five campaigns to increase sales. So what are we going to talk about? Well, the webinars gonna Firstly, talk a little bit about ABM. So explain what we mean... --- ### What Makes a Successful Infographic? > In the first blog of our Design series, Tom Walker, Design Manager at Napier, shares his views on what makes an infographic successful. - Published: 2021-05-26 - Modified: 2021-05-28 - URL: https://www.napierb2b.com/2021/05/what-makes-a-successful-infographic/ - Categories: Marketing Blog, News About Napier - Tags: Napier design series In the first blog of our Design series, Tom Walker, Design Manager at Napier, shares his views on what makes an infographic successful. I have been a graphic designer for more years than I care to remember, well to be precise it was way back in 1987 I graduated from Croydon College with my impressive Higher National Diploma in graphic design, or at least so I thought at the time! Coventry City had just won the FA Cup, Rick Astley was riding high in the charts with “Never Gonna Give You Up”. Mobile phones were the size of bricks, and the charger that came with them might just about fit inside your briefcase if you were lucky! The world was a different place. Then along came the internet and everything changed... The same is true with design, the way we share information is completely different. We are living in an increasingly visual society. Few will sit down and read a newspaper from cover to cover, much more likely to read a few paragraphs of text on a website and analyse an interesting graphic or photograph! What is the saying, a picture tells a thousand words? Definitely true. The internet has enabled us to share information with anybody, anywhere in the world at any time. New technology has allowed us to get the message across far more quickly than ever before. Graphic design is probably more important now than it’s ever been before to make our work stand out from the... --- ### The Rise of Talking Industry and Revival of Live Events > We delighted to receive a guest blog post from the editorial team at DFA Media, who share the latest from the publication. - Published: 2021-05-26 - Modified: 2021-05-27 - URL: https://www.napierb2b.com/2021/05/the-rise-of-talking-industry-and-revival-of-live-events/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications We were delighted to receive a guest blog post from the editorial team at DFA Media, who share the latest from the publication, including details on the Talking Industry Live event due to take place 5-7th April 2022. When Andy Pye first met up with DFA Media in December 2019 to discuss a new post, neither party could have anticipated what was just around the corner. Within a few months, the country was in lockdown and the world that we knew was turned upside down. Andy started his new position on 1st April 2020 as consultant editor, working alongside the editors of Smart Machines & Factories, PWE and Drives & Controls, Aaron Blutstein and Tony Sacks. It was an inauspicious day of the year if ever there was one, and the industrial economy was not overly optimistic. In fact, it took Andy 14 months to make a physical appearance at the DFA Media Tonbridge offices, almost certainly the latest he has ever been for work! Within a few weeks, everything had moved onto Zoom (other brands are available) and he settled into a full programme of online meetings and webinars. Through extra-curricular activities in cricket and politics, he quickly learned how to run Zoom webinars attracting several hundred registrants. Talking Industry – freeform style It was here that the beginnings of the Talking Industry series of webinars were born. The idea was to create a series of webinars that were not the usual well-rehearsed company presentations, but a freeform discussion... --- ### Napier Renews Eurocom Worldwide Membership for 2021 > We are delighted to share that Napier has renewed our Eurocom Worldwide agency network membership for 2021. - Published: 2021-05-25 - Modified: 2021-05-27 - URL: https://www.napierb2b.com/2021/05/napier-renews-eurocom-worldwide-membership-for-2021/ - Categories: News About Napier - Tags: news about napier We are delighted to share that Napier has renewed our Eurocom Worldwide membership for 2021, ensuring we have continued access to the best B2B and technology expertise across the globe. Eurocom Worldwide is a global PR network of agencies that service over 1000 client enterprises in 70 countries on all five continents. The members are communication specialists and excel in developing integrated communication campaigns that incorporate cultural and language differences to target key audiences and influencers in local markets. We look forward to a continued successful partnership with our fellow partner agencies. --- ### Siemens Announces Acquisition of Supplyframe > Siemens has announced the acquisition of Supplyframe, the industry network for electronics design and manufacturing. - Published: 2021-05-18 - Modified: 2021-05-28 - URL: https://www.napierb2b.com/2021/05/siemens-announces-acquisition-of-supplyframe/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Siemens has announced the acquisition of Supplyframe, the industry network for electronics design and manufacturing, with the closing of the transaction expected in the fourth quarter of the fiscal year 2021. The acquisition unlocks several valuable opportunities for customers, as they are able to gain quick access to both Siemens' offerings and Supplyframe's marketplace intelligence; helping customers reduce costs, increase agility and make informed decisions. With Supplyframe having created a strong Design-to-Source Intelligence (DSI) ecosystem with over 10 million engineering and supply chain professionals worldwide, this acquisition will certainly strengthen Siemens' portfolio through Supplyframe's Software as a Service (SaaS) offerings, not only in the field of Electronic Design Automation (EDA) and Printed Circuit Boards (PCB), but also in other domains and technology fields. Cedrik Neike, a member of the Managing Board of Siemens AG, commented "We are very pleased to welcome Supplyframe’s highly innovative and talented team to the Siemens family. Supplyframe will be the nucleus to accelerate our overall digital marketplace strategy. Supplyframe’s ecosystem and marketplace intelligence complements our industrial software portfolio perfectly and strengthens our capabilities for the growing market of small- and mid-size customers. ” Steve Flagg, founder of Supplyframe, will continue as CEO of the company and will join the Siemens Digital Industries Software senior leadership team. He commented "Eighteen years ago, we set out on a journey to intelligently connect the extended electronics value chain. It took both a dedicated team and a visionary customer base to gradually turn our vision into reality. This process... --- ### WNIE Online Team Launches New Digital Magazine: Global Industry Focus > The team behind What's New in Electronics (WNIE) Online, has launched a new digital magazine, Global Industry Focus. - Published: 2021-05-17 - Modified: 2021-07-12 - URL: https://www.napierb2b.com/2021/05/wnie-online-team-launches-new-digital-magazine-global-industry-focus/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications The team behind What's New in Electronics (WNIE) Online, has launched a new digital magazine, Global Industry Focus, which will be centred on the global electronics and off-board industry. The publication will be bi-monthly and will be a fully optimised digital magazine, offering in-depth content, and regular updates from industry associations and trade bodies. Featuring guest editors from across the electronics industry, the magazine will provide readers with news, technical articles and opinion pieces. Kirsty Hazlewood, WNIE content creator and Global Industry Focus editor commented: "Global Industry Focus is a new digital magazine that will offer a functional and immersive editorial experience for our audience. We’re looking forward to bringing our readers extensive coverage of the whole electronics and off-board industries using a new immersive and enhanced approach. ” Darren Tindal, sales manager added ”We have identified a gap in the market and feel the time is right for an online magazine that caters for the whole industry all in one magazine. As a digital magazine that will only be printed at major trade events, savings in print and distribution costs can be passed onto our supporters". Here at Napier, we are always delighted to hear about a new publication, and we look forward to seeing the approach the digital magazine will take. For more information about Global Industry Focus, please click here. --- ### Elettronica AV and Elettronica Tech Websites Now Available in English > The Italian publications Elettronica AV and Elettronica Tech have officially launched English versions of their websites, - Published: 2021-05-12 - Modified: 2021-07-12 - URL: https://www.napierb2b.com/2021/05/elettronica-av-and-elettronica-tech-websites-now-available-in-english/ - Categories: Electronics Media News - Tags: Italy and Italian Publications The Italian publications Elettronica AV and Elettronica Tech have officially launched English versions of their websites, providing visitors with the option to swap between Italian and English with a language button on the left-hand side of the main website menu. It's great to see publications continuing to make enhancements to their sites, and this new feature certainly widens the net for the target audience, encouraging more English-speaking users to the websites. --- ### A Napier Podcast: Interview with Andrew Hally - Bynder > Andrew shares how Bynder helps companies 'scale-up', using DAM to power the digital experience. - Published: 2021-05-11 - Modified: 2021-07-12 - URL: https://www.napierb2b.com/2021/05/interview-with-andrew-hally-bynder/ - Categories: Marketing Blog - Tags: media page podcasts In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform. Andrew shares how digital asset management has evolved over the last few years, and how Bynder helps companies 'scale-up', using DAM to power the digital experience. ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Andrew Hally - Bynder Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today I'm joined by Andrew Halley, who's the CMO of Bynder. Welcome to the podcast. Andrew. Andrew: Thanks, Mike. It's great to be here. Mike: Great. So, bynder is a company that does Digital Asset Management. But before we talk about the company in detail, can you tell me a little bit about yourself and how you ended up in this sector of marketing technology? Andrew: Yeah, sure. Happy to my so I guess most importantly, I'm, I'm here in Boston. speaking to you from home, of course, as most of us are these days, after, you know, starting my career after school and consulting in venture capital for few years, the last, you know, slightly more than two decades, I've been doing software software as a service and marketing. I really my favourite stage, having done kind of, you know, raw pre product startup... --- ### An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent > How do companies nurture their leads? Do they do it well, badly, not at all? In our blog we share our research into lead gen. - Published: 2021-05-11 - Modified: 2021-05-20 - URL: https://www.napierb2b.com/2021/05/in-depth-look-lead-nurturing-good-bad-non-existent/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and sent him out into the world to sign up for various companies to see how they would treat him. During February 2021, Freddie registered with 21 different companies. But he did not respond to any communications from those companies apart from double opt-in emails, because we wanted to see how those companies treated him and how they went about trying to retain his interest. The companies ranged quite widely, with a number in the area of industrial technology with products such as motors and drives, a couple of companies that offer software development tools, and a couple in the electronic component space. We also looked at the marketing automation area and requested data from six different marketing automation companies. Three were business software companies, and a couple of other sorts of companies were also thrown into the mix. The ways to subscribe to the companies also showed some variation - some just wanted an email address and you were on the list, while others required quite a lot of information, such as phone number and how you heard about the company, your role and type of business. But Freddie only filled in one form per company – so who failed to even follow up Freddie’s initial contact? Fully five out of the 21 failed to respond to Freddie – INVT, Softstart UK, Rotronic, Clever-touch... --- ### Microchip Awarded Certificate of Excellence for Online Banner Marketing > Congratulations to our client Microchip, who has been awarded a certificate of excellence for online banner marketing 2020. - Published: 2021-05-07 - Modified: 2021-07-12 - URL: https://www.napierb2b.com/2021/05/microchip-awarded-certificate-of-excellence-for-online-banner-marketing/ - Categories: Electronics Media News, News About Napier - Tags: Napier Client News Congratulations to our client Microchip, who has been awarded a Certificate of Excellence for online banner marketing 2020 by Electronics Weekly. The certificate was awarded in recognition of outstanding performance and engagement by achieving the highest in-read video click-through rates, and the highest welcome ad total number of clicks. Each year, Electronics Weekly awards the companies with the highest performing campaigns, which are identified via an annual analysis of the advertising effectiveness for every ad unit, the volume of traffic and CTR deployed throughout the year. With the Napier team having worked closely with Microchip to develop successful digital campaigns, we are delighted that they have received this recognition. --- ### 5 Top Tips for Successful ABM Campaigns > In this blog, we explore 7 top tips that B2B marketers can use to enhance their ABM campaigns, and that the right strategy is implemented - Published: 2021-04-28 - Modified: 2021-04-29 - URL: https://www.napierb2b.com/2021/04/5-top-tips-for-successful-abm-campaigns/ - Categories: Marketing Blog - Tags: ABM ABM has quickly become an integral part of the B2B space, and we are continually seeing more B2B companies jump on the ABM train to generate high-quality enquiries. But with so many approaches to choose from, it can be hard to understand which tactics and strategy you should be using to generate the best level of success from your campaigns. In this blog, we explore five top tips that B2B marketers can use to enhance their ABM campaigns, and ensure that the strategy implemented is the right fit. Appeal to your audiences pain points The best type of ad needs to be compelling, not only to stand out from the marketing noise but to also compel your target accounts to click through. Do your research and ensure you understand what your target customers pain points are. Ensure you communicate this effectively in your ad creative, and then continue this message flow through to your landing page. Campaign contingency is key when communicating to your audience. Remember it's important that your target accounts ABM journey is personalized to their problems and needs, and appealing to your audiences pain points with a personalized landing page is more likely to lead to more conversions. Work with your sales team When implementing ABM campaigns, it's important to work with your sales team to ensure they have the capacity to follow up on the leads. You don't want to spend your advertising budget, generate leads and then find out three months down the line that... --- ### 4 Email Marketing Trends to Watch Out for in 2021 > This blog will explore the top four trends marketers need to watch out for in 2021 to ensure effective email marketing. - Published: 2021-04-27 - Modified: 2021-05-15 - URL: https://www.napierb2b.com/2021/04/4-email-marketing-trends-to-watch-out-for-in-2021/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology, industry trends I recently came across an email marketing trends report from Smart Insights, a publisher and online learning platform. The report was part of their email marketing and marketing automation toolkit, which focussed on the email marketing trends we can expect to see in 2021, based on insights from surveys and 10 email marketing experts who gave their views and examples of the future of email marketing. With email marketing remaining one of the most effective techniques for marketers, keeping up to date with the latest trends, best practices techniques and email marketing technology remains important. This blog will explore 4 key trends marketers need to watch out for in 2021 as shared in the Smart Insights report. Emails will become more interactive As technology continues to evolve, more companies are adapting and looking to make more elements of their emails animated or interactive. As recipients are becoming increasingly used to some kind of animation or interaction functionality, more and more marketers are using EDPs (email service providers) or AMP technology to include some form of interaction, whether this is surveys, carousels or rollovers, to engage customers throughout their decision-making process. Whatever the functionality may be, this is certainly something that will increase in use and that marketers should consider to make their email stand out in their target accounts inbox. Intelligent Personalization will be more utilized Email personalization has been possible for a long time, but in fact, is something that many marketers do not utilize. Moving to intelligent personalization... --- ### Napier Shortlisted for PRmoment B2B PR Agency of the Year Award > We are delighted to share that Napier has been shortlisted for the PRmoment 'B2B PR Agency of the year' award. - Published: 2021-04-26 - Modified: 2021-05-21 - URL: https://www.napierb2b.com/2021/04/napier-shortlisted-for-prmoment-b2b-pr-agency-of-the-year-award/ - Categories: News About Napier - Tags: B2B Technology Awards, news about napier We are delighted to share that Napier has been shortlisted for the PRmoment 'B2B PR Agency of the Year' award. Faced with tough competition each year, we are delighted to have been shortlisted as a finalist. Thank you and congratulations to the Napier team for their hard work in making this happen. --- ### Electronic Specifier Announces Webinar Summit > Electronic Specifier has announced a webinar summit, a one-day event, to be held on 1st September 2021, with a focus on content. - Published: 2021-04-21 - Modified: 2021-05-21 - URL: https://www.napierb2b.com/2021/04/electronic-specifier-announces-webinar-summit/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology Electronic Specifier has announced a webinar summit, to be held on 1st September 2021. As a one-day event, the Electronic Specifier publishing team has unified their experiences with other virtual shows, conferences and exhibitions to create a unique virtual event for electronics engineers globally. Due to some mixed reactions regarding the recreation of exhibition halls in the form of virtual booths, the Electronic Specifier webinar summit will take place without the 'lobby' or 'booths; and will instead focus purely on the content. The event will focus on providing companies with a platform where they can discuss industry trends in electronics, and the latest products and technologies in sectors from Automotive to Wireless; focusing on topics that readers are finding the most valuable from Electronic Specifier's online shows. The collection of live webinars which are part of the summit will be promoted separately and will be relevant to electronics engineers around the world. Here at Napier, we think it's great to see more virtual events taking place, with a focus on ensuring high-quality content, and we look forward to hearing what we are sure will be positive feedback from the event. If you are interested in participating in the event, please contact ben. price@electronicspecifier. com for further information. --- ### all-electronics.de Launches New Website Design > The all-electronics.de website has been re-launched with a new design, offering users a number of new and improved functions. - Published: 2021-04-19 - Modified: 2021-04-28 - URL: https://www.napierb2b.com/2021/04/all-electronics-de-launches-new-website-design/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Websites for B2B Technology The all-electronics. de website has been re-launched with a new design, offering users a number of new and improved functions. With a new clean and clear layout, the website has been designed to allow visitors to more easily search for sector-specific information, and now features a company directory, offering users the opportunity to quickly and easily get information about relevant companies. The website has also been optimized for mobile device users, to address the steadily increasing number of visitors who access all-electronics content via mobile devices. This optimization has prioritized a responsive design, ensuring the all-electronics portal is user-friendly across all devices. We think it's great to see all-electronics. de making these changes to optimize its website for a digital world. With the new version of the website now live, visitors can explore the new features at all-electronics. de. --- ### Electronic Component Show Rescheduled for May 2022 > The ECS has been postponed to May 2022. . The decision for this latest postponement has been taken due to the ongoing COVID-19 situation. - Published: 2021-04-15 - Modified: 2021-04-29 - URL: https://www.napierb2b.com/2021/04/electronic-component-show-re-scheduled-for-may-2022/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications The Electronic Component show (ECS) has been rescheduled to May 2022. With the original show scheduled to take place in 2020, and postponed to 2021 back in April last year; the decision for this latest postponement has been taken due to the ongoing COVID-19 situation. The new date for ECS will provide exhibitors with the opportunity to meet more visitors at the show in a relaxed environment, with reduced restrictions. With many other electronics or manufacturing events moving trade shows to the last quarter of 2021, this move will allow ECS to host their show without fear of clashing with any other exhibitions. With the pandemic having affected exhibitions for over a year now, we are looking forward to seeing the return of 'in-person' trade shows, and what these might look like in the 'new' normal. Further information about the 2022 event is due to be released soon, and you can stay up to date, by visiting the ECS webpage. --- ### Electronic Specifier Launches Series Three of Podcast > Electronic Specifier has launched series three of its 'Electronic Specifier Insights' podcast, providing the latest from the industry. - Published: 2021-04-12 - Modified: 2021-04-27 - URL: https://www.napierb2b.com/2021/04/electronic-specifier-launches-series-three-of-podcast/ - Categories: Electronics Media News Electronic Specifier has launched series three of its 'Electronic Specifier Insights' podcast. We've previously reported on Electronic Specifier's podcast, which aims to provide listeners with the latest updates and information about the technology and current progress within the electronics industry. So, we were pleased to hear that the podcast is still going strong with the third series of the podcast now live, covering topics from drone delivery to the Raspberry Pi. With podcasts now becoming a staple for many publications and companies, it's great to see Electronic Specifier maintain the momentum for its podcast, and continue to provide listeners with the latest from the industry. Listeners can access the podcast via all major streaming services, or via their website. --- ### The New Napier ABM Tactics Advisor > We've launched the Napier ABM advisor, our attempt to codify our knowledge of what ABM tactics work best in different situations - Published: 2021-03-30 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2021/03/the-new-napier-abm-tactics-advisor/ - Categories: Marketing Blog, News About Napier - Tags: ABM, news about napier One of the fastest-growing services we offer is support for account-based marketing (ABM) campaigns. It's also a service that generates a huge number of questions as clients grapple with the different approaches that could be used to target marketing activities to specific accounts. As we often discuss which tactics would be the best with our clients, we thought it would be fun to create an automatic tool that enabled anyone to get at least some of our ABM expertise. The Napier ABM advisor is our attempt to codify our knowledge of what ABM tactics work best in different situations. All you need to do is complete a form that asks simple questions about your target customers and personas, as well as whether you already have contacts in your database. It then implements a set of AI rules we developed from the responses given by our ABM experts to recommend the best approach for your particular situation. As important as recommending the best tactics, the system will also identify if the campaign you want to run would be effective as an ABM campaign and will highlight any set of criteria that means ABM isn't the best way to achieve your objectives. For more information about the logic behind the tool, check out the page explaining how the ABM Advisor works. Recommended Tactics At launch, the ABM advisor considers eight different tactics, although we anticipate increasing the number of tactics as we further develop the tool. The tactics are: LinkedIn: this is... --- ### EETech Media Releases Electrical Engineering Study > EETech Media has released an Electrical Engineering Study, which provides valuable data on how engineers behave during the design process. - Published: 2021-03-29 - Modified: 2021-03-31 - URL: https://www.napierb2b.com/2021/03/eetech-media-releases-electrical-engineering-study/ - Categories: Electronics Media News - Tags: industry trends, UK and British Technology Publications EETech Media has released an Electrical Engineering Study, which provides insights into how engineers behave during the design process, as well as the challenges engineers find to be the most pressing, and how they view open source solutions. Based on research conducted across the past four years, in partnership with Wilson Research Group, the report analyzes data from industry professionals around the world. Key questions that are addressed include: What skills do Electrical Engineers want to pursue? What types of content do they turn to for information during the design process How has COVID-19 affected engineers and their companies What emerging types of content do engineers prefer when learning about our industry At Napier, we are always interested when a new report is released, especially when it's one that provides some critical insights on the inner thinkings of engineers. With the aim to help the industry understand the information needs of the engineering audience, this report provides some fantastic insights into relevant and timely topics such as COVID, to assist companies with their marketing plans in 2021. To find out more about what the research has revealed, please sign up for the on-demand webinar by EETech, by clicking here. --- ### Editorial Changes at Electrical Engineering Magazine > Niamh Marriott has been named as the new Editor of the Electrical Engineering magazine, replacing Carly Wills. - Published: 2021-03-29 - Modified: 2021-03-31 - URL: https://www.napierb2b.com/2021/03/editorial-changes-at-electrical-engineering/ - Categories: Electronics Media News Niamh Marriott has been named as the new Editor at Electrical Engineering magazine, replacing Carly Wills who is now Editor at Electrical Contracting News. This move means Niamh is now Editor at the Electrical Engineering, Converter and Components in Electronics publications. We wish both Niamh and Carly the best of luck in their new roles. --- ### Hardware Pioneers Max 2021 Postponed to September > Hardware Pioneers Max 2021 has been postponed to 23rd September 2021 due to the COVID-19 pandemic and restrictions. - Published: 2021-03-25 - Modified: 2021-03-29 - URL: https://www.napierb2b.com/2021/03/hardware-pioneers-max-2021-postponed-to-september/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications Hardware Pioneers Max 2021 has been postponed to 23rd September 2021, due to the COVID-19 pandemic. Aimed at connecting technology and service providers operating in the IoT development sector, the event was due to take place on the 3rd June 2021 at the Business Design Centre in London. Due to the roadmap of restrictions being lifted in the UK, the new date should allow technical decision-makers and entrepreneurs working in IoT to network and attend the event in person. With more details due to be released shortly, we will look forward to seeing the return of 'physical' events, and the response from the industry. For more information on the event and how you can attend, please click here. --- ### A Napier Podcast: Interview with Olivia Kenney - LeadSift > Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. - Published: 2021-03-24 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/03/a-napier-podcast-interview-with-olivia-kenney-leadsift/ - Categories: Marketing Blog, News About Napier - Tags: Lead Generation Techniques and Strategies, media page podcasts We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, we interview Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals. Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Olivia Kenney Speakers: Mike Maynard, Olivia Kenney Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today, I'm with Olivia Kenny, who is a marketing manager at lead sift. Welcome to the podcast. Olivia. Olivia: Hi, Mike, thank you for having me. Mike: Thanks so much for coming on. I mean, I'm really interested, you know, can you just give me a bit of background about your career, and what's led you to working at lead sift. So, Olivia: I've always been very interested in technology and b2b technology, specifically, starting with my last role, which was at kewra, which was another b2b technology... --- ### Growth Acumen Podcast Interview: B2B Sales and Marketing Trends in 2021 > Napier's Managing Director Mike, recently sat down with Steven Norman, owner and host of the Growth Acumen podcast. - Published: 2021-03-19 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2021/03/growth-acumen-podcast-b2b-sales-marketing-trends-2021/ - Categories: News About Napier - Tags: B2B Buyers' Journey and the Sales Funnel, Third Party Podcasts Napier's Managing Director Mike recently sat down with Steven Norman, owner and host of the Growth Acumen podcast, which aims to help B2B sales leaders upgrade their knowledge and skills. In the podcast interview, Mike and Steven discuss marketing campaigns that deliver a sale advantage, and how Napier strives to align the sales and marketing functions in order to drive targeted, high-value results. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### New Virtual Show EDS Reconnect Announced > EDS Reconnect is a brand new virtual experience for the engineering design sector, taking place from 31st March-1st April 2021. - Published: 2021-03-17 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2021/03/new-virtual-show-eds-reconnect/ - Categories: Electronics Media News EDS Reconnect is a brand new virtual experience for the engineering design sector. Taking place across two days from 31st March-1st April 2021, the event will feature a series of keynotes, case-study led presentations and interactive panel sessions, which will address the key challenges and opportunities facing the UK engineering sector in 2021. The event provides several networking opportunities, with visitors able to book meetings directly with suppliers and speakers, as well as visit virtual booths. With over 30 keynotes, panel sessions and presentations planned, key expert-led talks include 'Driving energy efficiency and lower EMI in industry 4. 0' and 'Getting the Smart stuff wrong when creating innovative products. ' It's great to see EDS Reconnect provide a virtual platform for engineers and professionals to be educated on the latest within the engineering design sector. With no clear future on when physical events will return, virtual experiences are becoming more crucial to ensuring that the industry still has the opportunity to network outside of the traditional exhibitions. --- ### Napier Celebrates Over 10 Years as PRCA CMS Agency Member > We were delighted to receive the CMS Gold logo as recognition of Napier holding the PRCA CMS accreditation for more than ten years. - Published: 2021-03-16 - Modified: 2021-03-24 - URL: https://www.napierb2b.com/2021/03/napier-celebrates-over-10-years-as-prca-cms-agency-member/ - Categories: News About Napier - Tags: news about napier We were delighted to be recognised as a member of an elite group of agencies within PRCA, receiving the CMS Gold logo as recognition of Napier holding the PRCA Communication Management Standard (CMS) accreditation for more than ten years. As part of the #HireaPRCAmember campaign, Mike, Managing Director at Napier has shared his view on the importance of ethical practice, and why holding a CMS accreditation is so important to Napier via a short interview on the PRCA website. The CMS is a challenging audit of our processes and procedures and is a fantastic way for our hard work to be recognized. As a reflection of our team’s commitment to quality and continuous improvement, the CMS Gold logo highlights the great processes and systems we have in place at Napier. Congratulations – and thanks – to the whole Napier team! --- ### Electronic Specifier Launches New 'Women in Technology' Website Category > Electronic Specifier has announced the release of its brand new website category 'Women in Technology' for International Women's Day 2021. - Published: 2021-03-15 - Modified: 2021-04-02 - URL: https://www.napierb2b.com/2021/03/electronic-specifier-launches-women-tech/ - Categories: Electronics Media News Electronic Specifier has announced the release of its brand new website category Women in Technology, which was launched to mark the celebration of International Women's Day (IWD) 2021. The 'Women in Tech' section aims to educate readers and highlight the fantastic achievements women have accomplished in tech. With stories including interviews with influential women from the industry, the section follows the IWD 2021 theme of 'Choose to Challenge', where we can all choose to challenge and call gender bias inequality while choosing to seek out and celebrate women's achievements. Here at Napier, we were delighted to hear about Electronic Specifier's new website category, and see stories that raise the profile of women in engineering. We look forward to reading more articles that highlight the achievements of women in the industry. --- ### Elettronica TECH and The IoT Radar Join Forces for New Video Channel > The Italian web community Elettronica TECH has announced a new publishing partnership with Wisse Hettinga, producer of The IoT Radar. - Published: 2021-03-12 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2021/03/elettronica-tech-and-the-iot-radar-join-forces-for-new-video-channel/ - Categories: Electronics Media News - Tags: Italy and Italian Publications The Italian web community Elettronica TECH has announced a new publishing partnership with Wisse Hettinga, producer of The IoT Radar, an independent video production company with a strong focus on the Internet of Things and related technologies such as Edge Computing, Machine Learning and Artificial Intelligence. Consisting of a series of weekly video interviews, The IoT Radar is hosted on the Elettronica TECH website, with the aim of informing and engaging electronics engineers, and hardware and software developers. With videos no longer than five minutes per interview, the series provides 'first-hand' information to help professionals in the IoT ecosystem from design, production and integration through to research, and educational companies and publishers. It's always interesting when a publication takes a unique approach when interacting with their readers, and here at Napier, we think its great to see Elettronica TECH use The IoT Radar to educate and inform their readers. To find out more about The IoT Radar series, and to watch the interviews that are already live, please click here. --- ### A Napier Podcast: Interview with Sam Ovett - Mobile Pocket Office > In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Sam Ovett, co-founder of Mobile Pocket Office. - Published: 2021-03-11 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/03/a-napier-podcast-interview-with-sam-ovett-mobile-pocket-office/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Sam Ovett, co-founder of Mobile Pocket Office, which is leading the way in helping new and established businesses augment their human and technological resources to leverage growth and streamline productivity. Find out more about Mobile Pocket Office, and Sams journey from a whitewater kayaker and guide to becoming a complete automation nerd, by listening to the episode here. To stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Sam Ovett - Mobile Pocket Office Speakers: Mike Maynard, Sam Ovett Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today I'm talking to Sam over who is the co founder of mobile pocket office. Hi, Sam. Welcome to the podcast. Sam: Hi, Mike. I'm happy to be here. Thanks for having me on. Mike: Great. So I'm, I'm really interested to know, can you just tell us a little bit about your your background and how you've got to founding mobile pocket office? Sam: Yeah, certainly. So you know, funnily enough, it's it's pretty non traditional. But my background is, after after getting a degree in college I did. I was a... --- ### The Good, the Bad and the Ugly of Landing Pages > We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? - Published: 2021-03-10 - Modified: 2021-03-10 - URL: https://www.napierb2b.com/2021/03/the-good-the-bad-and-the-ugly-of-landing-pages/ - Categories: Marketing Blog - Tags: Websites for B2B Technology We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? This was the question behind Napier’s latest webinar, which delved into the Good, the Bad and the Ugly of landing pages. The webinar set out to answer the question, ‘What makes a great landing page? ’ – but first, let’s explore what a landing page is. We can define a landing page as first and foremost simply a web page, but one with a very specific purpose. It displays directed sales copy that is a logical extension of the advertisement, search result or link or whatever drove the user to that page. They are usually intended to generate sales leads. So essentially, a landing page is the destination pointed to from a specific web search, that then offers something directly related to that search – a white paper, a report or some other useful collateral that the target audience will be attracted to. In the process of downloading the item, the user will give contact information that acts as a source of potential sales leads for the landing page owner. When trying to answer the question of what makes a great landing page, the suggestions are numerous and varied and there are many ideas of best practice – people have offered ‘scent’, colours, pain and pleasure as elements of an effective landing page – but essentially, the mark of a good landing page is that it... --- ### B2B Marketing Priorities for 2021 > We recently conducted a poll to find out what our clients’ priorities were for 2021, and share our most interesting findings. - Published: 2021-03-08 - Modified: 2021-03-08 - URL: https://www.napierb2b.com/2021/03/b2b-marketing-priorities-for-2021/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Direct Marketing Strategies and Tactics We recently conducted a poll to find out what our clients’ priorities were for 2021. As a quick poll of sentiment, we didn’t get, or intend to get, a large number of responses, so please do treat these results with caution: they’re from a small sample. However, we do think that the findings were interesting. B2B Marketing Priorities for 2021 When asked what the most important priority was, the result was pretty conclusive: the vast majority of respondents said that it was Acquiring New Customers. As we hopefully exit from the craziness of the pandemic, it’s not surprising that this is top-of-mind for marketers. Launching New Products, Developing the Brand and Increasing Awareness were the most commonly cited secondary goals. It’s interesting to see that marketers clearly are worried about the entire length of the marketing funnel, from awareness to leads, rather than being completely focussed on a particular aspect. We think this is a healthy situation: if awareness of the brand is low, it makes it much harder to generate leads. Of course it also means that marketers are going to spread their time and budgets more thinly. There was little interest in generating MQLs or converting MQLs to SQLs. We’re not sure why, as these are key steps to acquiring new customers, and wonder if marketers aren’t really thinking through the steps they need to take to achieve the end goal. Surprisingly, there was no interest in growing existing customers. Whether this is growing the business per customer,... --- ### Shock Your Potential Podcast Interview: Beware of Numbers > Mike recently sat down with Shock Your Potential to discuss how to truly analyze performance by looking past the initial 'numbers'. - Published: 2021-03-06 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2021/03/shock-your-potential-podcast-interview-beware-of-numbers/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts Mike, Managing Director at Napier, recently sat down with Michael Sherlock, CEO of Shock Your Potential to discuss how to truly analyze performance by looking past the initial 'numbers'. Mike shares 'Test, Refine, Test approach, and explains how this helps Napier clients truly gain traction that leads to profitability. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Seven Secrets of Good Copywriting > Kevin, content creator at Napier, shares his seven secrets for good copywriting to ensure you are connecting with your reader. - Published: 2021-03-03 - Modified: 2021-03-03 - URL: https://www.napierb2b.com/2021/03/seven-secrets-of-good-copywriting/ - Categories: Marketing Blog - Tags: B2B copywriting I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item for the next issue. ‘This will go through with no editing needed,’ he assured me. ‘The guy writing it has a master’s degree in English. ’ Hmm, I thought – we’ll see. Sure enough, the article kicked off with this beauty of a sentence: ‘The dominant Transatlantic paradigm is predicated on assiduous improvement. ’ I don’t mind admitting that some of those words had me scurrying for a dictionary. I eventually converted it into: ‘Most people in the US and the UK believe that things can only be improved through hard work. ’ You guessed it – no-one queried my version and it was the one that ‘went through without editing. ’ So, how do we avoid confusing our reader and instead, leave them more informed and knowledgeable than before? Here are our seven tips for better copywriting. Keep it simple As in the example above, the art of good writing lies in trying to make yourself understood by as many people as possible. That seems obvious but it’s surprising how many writers over complicate things, opting for esoteric and arcane words in place of the simple and the everyday. I’m a big fan of the articles in ‘New Scientist’. With an easy-to-read style and the ability to simplify complex concepts without trivializing them, the writers get information straight into your mind without... --- ### The 11 Different Types of Nurturing Campaign > In this blog post, I’ll describe the eleven different nurture campaigns and how they fit into these three categories of nurturing campaigns. - Published: 2021-03-01 - Modified: 2021-03-04 - URL: https://www.napierb2b.com/2021/03/the-11-different-types-of-nurturing-campaign/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies, Marketing Automation for B2B Technology I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software, as even experienced users want to know “what works and what doesn’t”. On the fact of it, it’s a reasonable request: surely there are some best practices that you can follow to guarantee success? In practice, I’ve found that it’s really hard to simply drop a nurturing campaign from one situation to another: the prospects, the product and the content available are all different. In fact trying to replicate a successful campaign often ends in failure. The best way to create a great nurturing campaign is to build one that is customised to your particular situation. The good news is that while “off-the-shelf” campaigns don’t travel well, it’s easy to identify a framework to use. These frameworks define the purpose of the campaign, something that’s essential to ensure good results. Three Broad Categories of Nurture Campaigns At Napier, the B2B nurture campaigns we see tend to fall into three broad categories. Prospect-driven campaigns are triggered by something a prospect does (e. g. filling in a form on a website), time-based campaigns are triggered by something happening, such as a trade show, or a period of time elapsing, and customer lifecycle campaigns are slightly different and targeted at existing customers rather than prospects. In this blog post, I’ll describe the eleven different nurture campaigns and how they fit into these three categories. To make things easy, I’ll talk about... --- ### Electronics Weekly Releases Advertising in a Crisis Whitepaper > Electronics Weekly has released an 'Advertising in Crisis' whitepaper focussing on whether advertising in a crisis is truly worthwhile. - Published: 2021-02-25 - Modified: 2021-02-26 - URL: https://www.napierb2b.com/2021/02/electronics-weekly-releases-advertising-in-a-crisis-whitepaper/ - Categories: Electronics Media News - Tags: COVID-19, UK and British Technology Publications Electronics Weekly has released an 'Advertising in Crisis' whitepaper which focusses on understanding whether advertising in a crisis is truly worthwhile. The whitepaper explores the impact on both immediate and longer-term companies' decisions to either cut, freeze or increase their marketing spend due to the COVID-19 pandemic in 2020, by analysing the performance of campaigns across numerous sectors. The analysis provides some interesting results, finding that there was a significant impact on website performance when reducing marketing spend, as 'company A' chose to cut their advertising spend by 90% for the rest of the year. This resulted in seeing the number of total users being 84% less than in 2020 compared to 2019. When comparing company A to company B, which chose not to reduce their advertising spend, Electronics Weekly has found that company B increased its market share in 2020; and whilst company A retained just over 16% market share, Company B soared over 80%. The whitepaper reveals some intriguing results, presenting a clear correlation between reducing marketing spend and seeing an immediate impact on results. It's also interesting to see that the decision to reduce marketing spend can actually provide competitors with an advantage, which is why its vital to maintain momentum and visibility even during a crisis. To read the full report for yourself, please click here. --- ### Julien Happich > I was really upset to hear that Julien Happich, former editor-in-chief of eeNews Europe, passed away on 11th February. - Published: 2021-02-25 - Modified: 2021-02-26 - URL: https://www.napierb2b.com/2021/02/julien-happich/ - Categories: Electronics Media News - Tags: Editor News and Updates Julien Happich (far left) in happier times. I was really upset to hear that Julien Happich, former editor-in-chief of eeNews Europe, passed away on 11th February. Julien had been a highly respected journalist in the industry for many years, and was one of the first journalists I ever met with when I was working client-side at IDT. Julien was a journalist with great technical knowledge, but was also fun to meet for a briefing. He was interested in the clients and asked great questions: you just had to make sure that you didn't get him on the topic of cycling as this would mean a long, but fascinating diversion! Sadly Julien had to step away from his role when he was ill, so he's not been active in the community for a little while. He leaves a rich legacy, from being instrumental in developing the web presence of European Business Press to making us all want to be able to cycle as far as him. The thoughts of the Napier team are with his family. Read Julien's obituary on the eeNews Europe website. --- ### WEKA FACHMEDIEN Announces New Cluster Strategy and Structure > WEKA FACHMEDIEN has shared details of its new cluster strategy, targeting market segments, with electronics, ICT and Automation clusters. - Published: 2021-02-25 - Modified: 2021-03-02 - URL: https://www.napierb2b.com/2021/02/weka-fachmedien-announces-new-cluster-strategy-and-structure/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications WEKA FACHMEDIEN has shared details of its new cluster strategy, which focuses on targeting specific market segments, with electronics, ICT and Automation clusters. This focus has introduced a leaner organizational structure, with the aim to offer B2B market partners in the electronics, ICT, and automaton industries with 'One face to the customer'. The ICT cluster strategy was successfully implemented in 2019 with the sales team headed by Eric Weis, offering the relevant channels in the ICT business network with ICT CHANNEL, funkschau, LANline and Smarthouse Pro. Stefan Adelmann has taken over the position of Director Content ICT, whilst Dr Jörg Schröper continues as Editor-in-Chief of LANline, driving digital formats and events such as Tech Forums and Datacenter Symposia. The newly created Electronics cluster has Christian Stadler leading the sales team as Sales Director, reporting directly to Marc Adelberg, Director of New Business. This move now means advertisers and industry partners can reach the readers and users of Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, Elektronik automotive, medical design, SmarterWorld and the business network elektroniknet. de with their market communications via just one contact. In this new organizational structure, the core teams consist of Editor-In-Chief and Managing Editor, with Joachim Kroll taking on the role of Editor-in-Chief of Elektronik and Elektronik automotive, in addition to heading DESIGN whilst the new position of Director of Content Electronics will be held by Dr. Ingo Kuss, who will also continue as Editor-in-Chief of Markt&Technik. In the Automation clutter, Tiffany Dinges takes the position of Sales Director, while Andrea... --- ### A Napier Podcast: Interview with Steve Zakur - Solosegment > In our latest episode on Napier's podcast, we interview Steve Zakur, CEO & Co-Founder of Solosegment, which provides AI software. - Published: 2021-02-24 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/02/a-napier-podcast-interview-with-steve-zakur-solosegment/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, we interview Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI. Find out more about Solosegment and the meaning behind anonymous personalization, by listening to the episode here. To stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Steve Zakur - Solosegment Speakers: Mike Maynard, Steve Zakur Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest edition of marketing b2b technology from Napier. Today, I've got Steve zaika from solo segment. Welcome to the podcast, Steve. Steve: Thanks very much, Mike. Mike: Thanks, Steve. So, you co-founded Solosegment, can you tell me about your career journey? And how you got to the point where you decided to found the company? Steve: Yeah, absolutely. So I've been kind of a technology person by trade for a long time, although I've never written a line of code. You know, I've often been that person who is at the interface of Business and Technology, whether it was back in the days when I worked in finance, I moved into operations. And then in the late 90s,... --- ### Publishing House Fiera Milano Media Acquired by the LSWR Group > Publishing House Fiera Milano Media has been acquired by the LSWR Group, through the Quine publishing house. - Published: 2021-02-24 - Modified: 2021-02-26 - URL: https://www.napierb2b.com/2021/02/publishing-house-fiera-milano-media-acquired-by-the-lswr-group/ - Categories: Electronics Media News - Tags: Editor News and Updates, Italy and Italian Publications Publishing House Fiera Milano Media has been acquired by the LSWR Group, an Italian leader in scientific and professional knowledge, through the Quine publishing house. Providing the latest updates and news for engineers, technologists, and IT specialists, the acquisition allows Quine to expand its range of information and professional training, due to Fiera Milano Media's speciality in technical publishing, B2B communication, managerial training, and digital services. The media house's publications in Industrial Automation, Mechanical, Electronics, and ICT sectors will all move to Quine from the 1st March 2020. The acquisition of the Fiera Milano Media magazines further extends the LSWR Group's activities led by Giorgio Albonetti, which strengthens the group's leadership position in the engineering sector. Giorgio Albonetti, President of LSWR Group commented "The pandemic crisis has accelerated the transformation and evolution of professional skills. The report, 'Future of Jobs by the World Economic Forum' at the end of 2020 reveals that 50% of all employees will need to retrain by 2025 following an increase in technologies, the economic impact of the pandemic, and the increasing in automation. These are the reasons why we believe it is essential to increase training, updating, and quality professional information right away; we believe it is essential to increase our commitment to the evolution of people's professional skills. The skills and assets acquired by Fiera Milano Media help to consolidate Quine's role as a cultural reference in the field of new technologies and technical knowledge". Marco Zani, CEO of Quine added "Quine constantly increases... --- ### WEKA FACHMEDIEN Offers Reader Test Seal > WEKA FACHMEDIEN is offering companies an opportunity to go beyond classic advertising, with the chance to be awarded a 'test seal'. - Published: 2021-02-23 - Modified: 2021-02-25 - URL: https://www.napierb2b.com/2021/02/weka-fachmedien-offers-reader-test-seals/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications WEKA FACHMEDIEN is offering companies an opportunity to go beyond classic advertising, with the chance to be awarded a 'test seal'. The company and product are presented in detail via a product presentation and 'reader test' to an interactive target group and shared across all channels, to allow qualified readers and experts to provide an independent test result. The analysis will detail the testers' initial product impressions, and the test seal is rewarded to the company which was most liked by users, as detailed in the WEKA analysis report. The product test report can be read on the WEKA FACHMEDIEN website when completed, and will also be shared via all channels. We wish the best of luck to everyone taking part! --- ### Bodo's Power Systems Reveals Virtual Roundtable for March > Bodo's Power Systems has announced that a virtual roundtable on wide bandgap power semiconductors will be held on March 31st 2021. - Published: 2021-02-22 - Modified: 2021-02-26 - URL: https://www.napierb2b.com/2021/02/bodos-power-systems-reveals-virtual-roundtable-for-march/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Bodo's Power Systems has announced a virtual roundtable on wide bandgap power semiconductors which will be held on March 31st 2021. With wide bandgap power semiconductors, silicon carbide (SiC) and gallium nitride (GaN), finding their way into more applications, Bodo's magazine will host a 'Bodo's WBG Expert Talk", a virtual roundtable with experts on this topic. Building on articles already published by Bodo, the event will provide readers with the opportunity to ask the experts questions, either via email in advance or through chat during the live session. Confirmed speakers include experts from companies such as Microchip, Infineon, ROHM, ST Microelectronics, United SiC, Efficient Power Conversion (EPC), and GaN Systems. At Napier, we think its great to see that there will be such an informative session on this topic, and we look forward to hearing what we are sure will be fantastic feedback from the event. --- ### PCIM Europe 2021 Confirmed as Digital Event > PCIM Europe 'Digital days' 2021 will take place in an online format, across five days from the 3rd-7th May 2021. - Published: 2021-02-22 - Modified: 2021-02-25 - URL: https://www.napierb2b.com/2021/02/pcim-europe-2021-confirmed-as-digital-event/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech PCIM Europe has been confirmed as a digital event for 2021. Having originally been postponed to the late summer, organizers have now made the decision for the event to be fully digital, due to the ongoing challenges faced by the current pandemic, with the industry reluctant to commit to an on-site event. PCIM Europe 'digital days' will take place in an online format, across five days from the 3rd-7th May 2021, and will offer suppliers and users the opportunity to expand their knowledge on key developments, and connect with other professionals. In addition to exhibitor profiles, the conference program will provide a mix of live and on-demand presentations, followed by discussions with the speakers. Although this is an unsurprising move from organisers, with the future of the pandemic still unclear, it's great to see that a virtual event will go ahead, especially considering that the first PCIM Digital Days last year, was very successful. To find out more information on the event and how you can attend, please click here. --- ### A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly > Napier recently held a webinar 'Landing Pages: The Good, the Bad, the Ugly', which analyses the layout and content of landing pages. - Published: 2021-02-19 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2021/02/a-napier-webinar-landing-pages-the-good-the-bad-and-the-ugly/ - Categories: Marketing Blog, News About Napier - Tags: Digital Marketing Webinars, Marketing Automation for B2B Technology, Napier Webinar Here at Napier, we understand that landing pages are a key area of your marketing strategy. If your landing page is not optimised for success, your results can suffer. Napier recently held a webinar 'Landing Pages: The Good, the Bad, the Ugly', which analyses the layout and content of landing pages used by a variety of B2B technology companies. We address: Our honest opinion of good and bad landing pages Factors that influence landing page performance What makes a landing page generate leads Tips, and tricks for easy landing page fixes How the best companies optimise landing pages Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Landing Pages: The Good, the Bad and the Ugly’ Transcript Speakers: Mike Maynard Good afternoon and welcome to our latest Napier webinar. In this webinar, we're going to look at landing pages, the good, the bad, and the ugly. And hopefully I've got everything set up. So it's all going to work now. Apologies for flicking backwards and forwards when we started to make sure all the the content was set up. So what are we going to do? Well, today, we're going to actually look at what makes a great landing page. So we're going to really try and understand not only what landing pages actually are and what their purpose is, but also how we need to make landing pages and what the... --- ### MachineBuilding.net Welcomes New Editor > We were delighted to receive the announcement of MachineBuilding.Net's new editor Brian Wall. We wish him the best of luck in his role. - Published: 2021-02-17 - Modified: 2021-02-26 - URL: https://www.napierb2b.com/2021/02/machinebuilding-net-welcomes-new-editor/ - Categories: Industrial Media - Tags: Editor News and Updates, UK and British Technology Publications Last year, we shared the news of MachineBuilding. Net 's new ownership, and so we were delighted to receive an announcement from the MachineBuilding. Net's team who are welcoming Brian Wall as their new editor. Known by many in the industrial sector, Brian began his career as a 'classically trained' journalist before moving into technical and engineering publishing. He has been an editor and feature writer across a number of leading titles including Transport Engineer, Engineering Designer (published on behalf of the Institution of Engineering Designers) and FAST Magazine. With Google analytics revealing that visitor traffic at the website has more than doubled, and sales revenues having also leapt significantly since the acquisition, it's clear to see it's an exciting time for the publication, and we wish Brian the best of luck in his new role. --- ### Handling and Storage Ceases Publishing > The Handling & Storage Publication in Madrid has announced the decision to cease publishing of the print magazine and associated news portal. - Published: 2021-02-17 - Modified: 2021-02-25 - URL: https://www.napierb2b.com/2021/02/handling-and-storage-ceases-publishing/ - Categories: Electronics Media News - Tags: Spain and Spanish Technology Publications The Handling and Storage Publication in Madrid has announced the decision to cease publishing of the print magazine and associated news portal due to the retirement of long term Director Tomás B. Abascal. Although we are always sad to see a publication close its doors, we wish Tomas the very best in his retirement. --- ### Napier Named as 'Rising Star' by B2B Marketing and Shortlisted for Elektra Award > Napier has ranked Number Three as 'Rising Star' by B2B Marketing and shortlisted twice for best campaign of the year at the Elektra Awards. - Published: 2021-02-17 - Modified: 2021-02-26 - URL: https://www.napierb2b.com/2021/02/napier-named-rising-star-shortlisted-for-elektra-award/ - Categories: News About Napier - Tags: news about napier It's been a week filled with positive news here at Napier, and we are delighted to share that we have been named as a Rising Star agency in the B2B Marketing UK Agencies Benchmarking report 2021. Ranking as number three on the B2B Marketing UK 'Rising Stars' league table, we also appear in B2B Marketing's top UK agency list and in the fastest-growing 15 agencies. We are also honoured to have been shortlisted twice for best campaign of the year at the Elektra Awards 2020, with our clients Vicor and Semtech. It's great to have the hard work of the Napier team recognized and we would like to thank our clients for their continued support. --- ### Electronic Specifier to Host 'The Electronics Industry, COVID, Brexit - what will 2021 Hold?' Webinar > Electronic Specifier has announced a new webinar titled 'The Electronics Industry, COVID, Brexit - what will 2021 hold?' - Published: 2021-02-16 - Modified: 2021-02-26 - URL: https://www.napierb2b.com/2021/02/electronic-specifier-announces-webinar-the-electronics-industry-covid-brexit-what-will-2021-hold/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Webinars and Webinar Technology Electronic Specifier has announced a new webinar titled 'The Electronics Industry, COVID, Brexit - what will 2021 hold? '. Due to be held on the 24th March 2021, 2pm GMT, the webinar addresses the unprecedented year we all faced in 2020 and will feature industry experts who will offer their perspective from three different areas of the industry. The experts will take a look back on the last year and how it affected the electronics industry, as well as providing insight into 2021 and what the future may hold. Speakers will include: Adam Fletcher, Chairman of the Electronic Components Supply Network (ECSN) who will provide the perspective of the electronics industry as a whole. Rob Rospedzihowski, President of Sales EMEA of Farnell an Avnet Company who will provide insight from the world of distribution. Mark Davies, Global Head of Sales at Harwin who will provide the point of view of the manufacturer. At Napier, we are looking forward to what will be a really interesting webinar, and what we are sure will reveal some fantastic perspectives into the current shape of the electronics industry. To register for the webinar, please click here. --- ### Industrial PR campaigns that Overcame Corporate Limitations > This blog explores some of the best, and successful industrial PR campaigns which overcome the limitations of corporate style guide. - Published: 2021-02-15 - Modified: 2021-02-15 - URL: https://www.napierb2b.com/2021/02/industrial-pr-campaigns-that-overcame-corporate-limitations/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech It’s no secret that when it comes to Industrial PR, there are limitations to what companies can achieve within the corporate style guide - and unfortunately, too often industrial companies play it too much by the book, creating PR campaigns which are, quite frankly, boring and unoriginal. Yet, there are some agencies and clients willing to take a risk, coming up with campaigns that take a B2C vibe and repurpose it for an industrial audience. Although it’s important to have a corporate persona that’s right for your product or service, the trend to make B2B communications more human is being seen across the industry. This blog will explore some of the best, and successful industrial PR campaigns we have seen, which overcome the limitations presented by the corporate style guide. Volvo Trucks Viral Video Volvo trucks, a Swedish automotive manufacturer, showed that viral video is not limited to consumer PR. With the unusual approach to have Jean-Claude Van Dam do the splits between two Volvo trucks, the B2B video aimed to change the perception of Volvo as a safe and boring option, and instead capture the imagination of lorry buyers and the general public at large across several platforms. Adopting some of the style and sleek look of consumer car ads, the campaign video went on to receive over 80 million views. Cisco and 5G RuralFirst: Me+Moo Recruiting cows as part of your campaign may not be the most obvious strategy but it worked for 5G RuralFirst, a consortium led... --- ### The Energyst Launches Modern Fleet Publication > The Energyst publication has recently announced the launch of its new EV focussed market magazine, Modern Fleet, - Published: 2021-02-15 - Modified: 2021-02-25 - URL: https://www.napierb2b.com/2021/02/the-energyst-launches-modern-fleet-publication/ - Categories: Electronics Media News, Industrial Media - Tags: UK and British Technology Publications The Energyst publication has recently announced the launch of its new EV magazine, Modern Fleet. With the EV market growing rapidly, Modern Fleet aims to address the issues businesses face in the energy management sphere. With a focus on targeting those responsible for managing fleet and energy infrastructure within an organisation, the publication addresses energy problems that were once a side issue for fleet managers, but which have now come to the fore due to the UK target to have Net Zero emissions by 2050. The magazine is split into three core areas and covers: The latest electric cars, and development in fuel cell vehicle technology News on charging infrastructure, covering the latest charging kit, apps, maps and standardisation and battery management Energy management including V2G, onsite generation, grid connection and hydrogen supply At Napier, we are always delighted to receive an announcement of a new publication, and it's great to see that Modern Fleet will address relevant and important issues within the EV market. To find out more information, and to read the first edition of the magazine, please click here. --- ### A Napier Podcast: Interview with Chris Newton - Intellimize > In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Chris Newton, VP of Marketing at Intellimize. - Published: 2021-02-12 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/02/a-napier-podcast-interview-with-chris-newton-intellimize/ - Categories: Marketing Blog - Tags: media page podcasts In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Chris Newton, VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites. Find out more about Intellimize, as well as Chris's insights into why website optimization can have real meaningful impact, by listening to the episode here. To stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Chris Newton - Intellimize Speakers: Mike Maynard, Chris Newton Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest episode of marketing b2b technology, the podcast from Napier. Today I'm talking to Chris Newton, who's the vice president of marketing and business development at Intellimize. Welcome to the podcast, Chris. Chris: Hey, Mike. So happy to be here today. Thanks for inviting me. Mike: Thanks so much for coming on. Do you want to give me a little bit of background about your career, you know, what you've been doing in the past? And how it's led to you joining Intellimize? Chris: Yeah, absolutely. I maybe take a little bit of an unusual path to get here. I started as an engineer in college, when flew planes... --- ### Tips and Tricks to Getting the Best From LinkedIn > In this blog, we explore the different areas you can improve on LinkedIn, to make your marketing more successful. - Published: 2021-02-10 - Modified: 2021-02-15 - URL: https://www.napierb2b.com/2021/02/tips-and-tricks-to-getting-the-best-from-linkedin/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Social Media for B2B Marketers Increasingly, LinkedIn is becoming a media platform that brands and companies need to understand in order to get the best reach to their potential customers. One of the things to understand is that LinkedIn requires a lot of time if you want to be effective, so it’s certainly not free media. However, if done correctly, it’s definitely worth the effort. The first priority is to look at getting results from your personal LinkedIn profile or those of your executives. LinkedIn gives you a profile that is absolutely unique to you and offers a huge opportunity to increase your influence in your industry. It’s also a platform that everyone can see success with, not just senior people. But the first thing many people ask is, how often should we be posting? There’s no easy answer, except to say it’s important to be relevant, rather than frequent. So, post as often as you’ve got something useful and interesting and valuable to say - typically we see people posting somewhere between a couple of times a week, to every two weeks in the B2B tech industry. There is no best or right way to work with LinkedIn - it very much depends on what your company wants to achieve and the value you can add. Also, it’s about the audience you’re trying to reach and ensuring you reach that audience with content they care about. When you share something on LinkedIn, it initially gets shared with your network, and then often will get... --- ### ASPENCORE Announces Next-Gen EV & AV Virtual Conference and Expo > The 'Roadmap to Next-Gen EV & AV Virtual Conference and Expo' will take place from March 23rd-March 24th 2021. - Published: 2021-02-08 - Modified: 2021-03-02 - URL: https://www.napierb2b.com/2021/02/aspencore-announces-next-gen-ev-av-virtual-conference-and-expo/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech ASPENCORE has announced the launch of a new virtual conference, with the 'Roadmap to Next-Gen EV & AV Virtual Conference and Expo' taking place from the 23rd-24th March 2021. Hosted by EETimes, the virtual conference will provide keynotes, panels and lectures covering the pitfalls and challenges facing new vehicle designs, with the aim to provide vehicle designers with the building blocks to successfully develop power-efficient, advanced EVs with automated features. The virtual conference will work in similar ways to a live exhibition, featuring a fairground, exhibition hall and conference area. The exhibition, which will feature virtual booths from leading automotive companies will be live from March 23rd at 13. 00 CEST, with a live chat tool available to enable visitors to directly contact personnel at the booths. The technical conference will focus on several topic-specific sessions and will include keynotes about major technical trends, market requirements, and new applications areas; as well as panel discussions with industry experts and technical presentations about products and solutions. For more information on the speakers to expect, and how you can attend, please click here. --- ### The Truth Behind Content Marketing > We are often asked whether content marketing is too good to be true? In this blog we explore the truth about generating results from content. - Published: 2021-02-04 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2021/02/the-truth-behind-content-marketing/ - Categories: Marketing Blog - Tags: content marketing, Marketing Strategy and Planning At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people promise all sorts of things from content marketing and yet, many clients find that the results are not as good as they hoped. But first of all, what do we mean by content marketing? One definition is that content marketing involves the creation and sharing of online material – so anything from videos, blogs to social media posts that doesn’t explicitly promote a brand but is intended to stimulate interest in that brand’s products or services. A lot of this is about sharing the content rather than pushing it out. And it seems like a great approach, one where we can create materials that don’t have to be too salesy or promotional, and they’ll magically help sell our product. Is this really the case? To try and answer this question, we can look at where people have done well or badly in content marketing. The good... Resolving problems or helping people do their job is key to good content marketing, but sometimes, it pays to take a risk and just be creative. A company called Midwich started promoting a QR code but didn’t say what it was - it just created some interest around the QR code, which actually led to their blog. So creativity can be a very important part of content marketing, but will only work if it’s valuable to... --- ### A Napier Podcast: Interview with Abhi Yadav - Zylotech > In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Abhi Yadav, Founder & CTO at Zylotech. - Published: 2021-01-29 - Modified: 2021-04-19 - URL: https://www.napierb2b.com/2021/01/a-napier-podcast-interview-with-abhi-yadav-zylotech/ - Categories: Marketing Blog - Tags: media page podcasts In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Abhi Yadav, Founder & CTO at Zylotech, who shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. Find out more about Zylotech as well as Abhi's views on how intent data is changing marketing in the future, by listening to the episode here. To stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Abhi Yadav - Zylotech Speakers: Mike Maynard, Abhi Yadav Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to another episode of marketing b2b technology, the podcast from Napier. Today I've got Abhi Yadav, who is the founder and chief technology officer of Zylotech. Welcome to the podcast, Abhi. Abhi: Yeah, thank you. Happy to be here. Thanks for having me. Mike: Great. So this just talking a bit about Zylotech, can you just explain what the company does? And you know, what you're trying to achieve in terms of providing tools to marketing professionals? Abhi: Sure. So Zylotech is a b2b customer intelligence company. We, we take pride in building this... --- ### Electronic Specifier's Podcast Continues to Grow > We were delighted to hear that the ‘Electronic Specifier Insights’ series, is continuing to expand, with several new podcasts live. - Published: 2021-01-28 - Modified: 2021-01-29 - URL: https://www.napierb2b.com/2021/01/electronic-specifiers-podcast-continues-to-grow/ - Categories: Electronics Media News - Tags: podcasts, UK and British Technology Publications In May 2020, we reported on Electronic Specifier's new podcast series, which aimed to provide listeners with the latest updates and information about the current progress within the electronics industry, covering a wide range of content, including a look into the current technologies shaping the new world, and reviews from all the top electronics shows. So we were delighted to hear that the ‘Electronic Specifier Insights’ series, is continuing to grow, with several new podcasts live, covering topics from the Women in Electronics community to the latest from Farnell. At Napier, we think it's encouraging to see a podcast going from strength to strength, and with the UK still in lockdown, its great see Electronic Specifier continue to use its platform to provide readers and listeners with the latest updates. Listeners can access the podcast via all major streaming services, or via their website. --- ### The Seven Key Things We Learned From Litmus’ State of Email Report > Our blog explores Litmus’ State of Email Report and how marketers can improve the success of marketing emails. - Published: 2021-01-25 - Modified: 2021-03-02 - URL: https://www.napierb2b.com/2021/01/the-seven-key-things-we-learned-from-litmus-state-of-email-report/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology With its familiarity and ease of use, e-mail is a powerful communications tool, one that marketers have used to their advantage. But how is it changing – are users opening more or fewer marketing e-mails, or using different platforms? How has the pandemic affected e-mail’s prospects? These are the questions addressed by Litmus’ State of Email Engagement Report 2020, a handy guide to the state of play in marketing emails. Here we take a look at the findings and get some tips on how to improve the success of marketing emails. Where does your audience open e-mails? It’s vital to know where your potential customers open your e-mails. Is it on a mobile, or perhaps on a desktop? The clients they use can also affect your strategy – for example, if many of your customers use Outlook, you may want to rethink your e-mail design to reflect this. Litmus found that the top email clients are Apple iPhone and G-Mail, with each battling it out around the 33% mark. Also, webmail has trumped mobile for the top spot for where to open, most likely due to the pandemic. The report recommends analyzing your customers’ use of email clients and optimizing your testing and design to reflect this. If people are moving away from mobile email, design should again reflect this but ensure your email can be easily read across all devices. When are emails opened? To maximize their chances of being read, it is vital to know when your audience... --- ### SalesPOP Podcast Interview: How Account Based Marketing Helps Close Big Deals > Mike, discusses the benefits of ABM, and how it can help close sales on the SalesPOP experts insight podcast interview. - Published: 2021-01-21 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2021/01/sales-pop-interview-account-based-marketing-close-big-deals/ - Categories: Marketing Blog, News About Napier - Tags: ABM, Third Party Podcasts The SalesPOP podcast hosted by John Golden, aims to educate listeners on the latest within B2B Marketing. As part of their expert insights series, they sat down with Mike, Managing Director at Napier, who discusses the benefits of ABM, and how it can help close sales. He also shares how to prepare for tackling and marketing to larger accounts, and the best ways to approach and implement ABM. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### An In-Depth Look into the Truth about Artificial Intelligence in Marketing > Kevin, content writer at Napier, takes an In-depth look into the Truth about Artificial Intelligence in Marketing. - Published: 2021-01-19 - Modified: 2021-03-02 - URL: https://www.napierb2b.com/2021/01/an-in-depth-look-into-the-truth-about-artificial-intelligence-in-marketing/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Using Chatbots in B2B Technology Marketing As with many other aspects of industry and commerce, Artificial Intelligence, or AI, is having a huge effect on marketing, bringing exciting new tools to bear on the task of promoting goods and services to varied markets. There has been a huge increase in the numbers of companies offering marketing technology. Many claim to use AI, but how many of them actually do so? To get the real picture, we first need to be clear what AI is. One of the major characteristics of an AI solution is its use of algorithms, which could be formulae or logical decision trees - basically, a fixed set of rules to actually optimise a campaign or to do something else as part of your B2B marketing activities. The key thing about these algorithms is they’re programmed by a human and will typically have very limited ability to develop or learn. The other side of AI is machine learning or neural networks, which is essentially computers understanding the world, and then trying to apply rules based on that understanding. The key thing about machine learning is you need to train the computer with various data sets. But once you’ve done that, the computer can do things and have insights that a human may not have, making it the most exciting part of AI. AI can also be narrow or general - narrow AI tends to be focused around trying to achieve a particular outcome, or perform a particular activity, whereas general AI is basically... --- ### A Napier Podcast: Interview with Joel Harrison - B2B Marketing > In our latest episode, on Napier’s Podcast, we interview Joel Harrison, Editor-in-Chief, who shares that B2B Marketing has launched Propolis. - Published: 2021-01-18 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2021/01/a-napier-podcast-interview-with-joel-harrison-b2b-marketing/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, media page podcasts, Social Media for B2B Marketers In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Joel Harrison, Editor-in-Chief, who shares the exciting news that B2B Marketing has launched Propolis, an exclusive new digital community for B2B marketers. Find out more about Propolis as well as Joel's views on the future of publishing and how social media will develop for B2B marketers in the future, by listening to the episode here. To stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Joel Harrison - B2B Marketing Speakers: Mike Maynard, Joel Harrison Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest edition of marketing b2b technology, the podcast from Napier. Today I've got john Harrison, from b2b marketing, who's talking about what b2b marketers need, and also how he's evolving the publication and developing some new features. So, without further ado, welcome to the podcast, Joel. Joel: Thanks, Mike's lovely to be here. Thanks for inviting me. Mike: Great. Well, I'm before we get into detail. I mean, can you just give some of the readers if they're not familiar with what you do a little bit about yourself, and also about the b2b marketing website? Joel: Well, b2b marketing, I mean, it's one of those titles... --- ### The Electronics Industry Awards 2021 Now Open for Entries > After a virtual event in 2020, the Electronics Industry Awards are set for a fully live event this year, with entries now open for 2021. - Published: 2021-01-18 - Modified: 2021-01-29 - URL: https://www.napierb2b.com/2021/01/the-electronics-industry-awards-2021-now-open-for-entries/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech After a virtual event in 2020, the Electronics Industry Awards are set for a fully live event this year, with the award ceremony taking place on Thursday 21st October. Now in its fourth year, the Electronics Industry Awards have established themselves as a key awards event for the electronics sector, with entries now open for the 2021 categories. With a total of 18 awards up for grabs, companies have until Friday 2nd April 2021 to submit their entries. Industry professionals will be provided with the chance to vote for the shortlisted people, products and companies that they feel deserve to be recognised for their contributions to the industry. Professionals from the sector will have the opportunity to vote in the product, business and individual categories, with the product and individual categories also being scored by a panel of expert judges. We wish everyone entering the best of luck, and we look forward to attending the event in person. To find out more about how you can enter, please click here. --- ### Manufacturing Engineers Asked for their Vision of the Future > A new survey asks manufacturing engineers about how their discipline can help meet the challenges of our increasingly urban future. - Published: 2021-01-14 - Modified: 2021-01-29 - URL: https://www.napierb2b.com/2021/01/manufacturing-engineers-asked-for-their-vision-of-the-future/ - Categories: Electronics Media News A new survey launched by the IET and IMechE asks manufacturing engineers how their discipline can help meet the challenges of our increasingly urban future. Looking at the five major challenges that our civilization faces – transport, energy, food, health and the circular economy (recycling) – the Future Manufacturing Engineers survey asks which aspects engineers are interested in, how they expect their knowledge and skills to change over the next few years and how manufacturing engineers can contribute to meeting these challenges. At Napier, we are passionate about knowing how to talk to engineers, and with the aim of the survey to collect data on how manufacturing engineers can help build a successful, and sustainable future for themselves, their employers and the industries they work in; we are looking forward to seeing the insights the data provides. The short survey takes only a few minutes to answer online, and manufacturing engineers can take part, by clicking here. --- ### Napier's Media Page: A Collection of Webinars and Podcasts > We are delighted to share our Napier media page, which features our full collection of webinars and podcasts. - Published: 2021-01-12 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/2021/01/napiers-media-page-a-collection-of-webinars-and-podcasts/ - Categories: News About Napier - Tags: B2B Technology Marketing Strategy, podcasts In 2020, there was an obvious growth in webinars and podcasts as channels for B2B tech marketers, and like many others, we launched our own podcast and webinar series, to provide B2B marketers with the latest guidance and insights into key marketing trends. We are delighted to share our Napier media page, which features our full collection of webinars and podcasts, as well as several third-party podcasts featuring our Managing Director Mike, who covers integral and relevant topics to help marketers be successful in B2B marketing. To view our full collection of webinars and podcasts, please click here, and be sure to check back regularly for new content. --- ### Talking Industry Returns With Six New Events for 2021 > Following its encouraging reception last year, Talking Industry is to return with six new topical online discussions for 2021. - Published: 2021-01-11 - Modified: 2021-01-29 - URL: https://www.napierb2b.com/2021/01/talking-industry-returns-with-six-new-events-for-2021/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Following its encouraging reception last year, DFA Media's Talking Industry series is to return with six new topical online discussions for 2021. Taking the form of a Zoom panel hosted by Andy Pye of DFA Media, Talking Industry brings together up to five experts from engineering, automation and manufacturing to discuss the major issues and opportunities of the day. At each 75 minute event, the panel draws on their expertise to discuss up to three key elements of the topic, with the webinar audience able to feed questions and comments into the chat. The online sessions are recorded and available on DFA Media’s social media channels. The current schedule sees six events planned from January to November, with the opportunity for additional events to be scheduled if there is enough demand: 10am UK, Tue Jan 12 2021 - Industrial Networks, IIOT and Communications 10am UK, Tue Mar 9 2021 - Plant Safety and Security 10am UK, Tue May 11 2021 - Robotics & Advanced Automation 10am UK, Tue Jul 13 2021 - Maintenance 4. 0 10am UK, Tue Sep 14 2021 - Digital Transformation in the UK 10am UK, Tue Nov 9 2021 - 3D printing/Additive Manufacturing Chair Andy Pye says: “It has been really exciting to be in at the ground floor of this new venture into digital publishing. We came up with the idea during the first pandemic lockdown, as a way of communicating with our readers, at a time when many of us could not network in... --- ### Napier Makes Christmas Charity Donations > Last year, for Christmas, Napier decided to make a charitable donation rather than sending client gifts, inviting our clients to vote. - Published: 2021-01-11 - Modified: 2021-01-28 - URL: https://www.napierb2b.com/2021/01/napier-makes-christmas-charity-donations/ - Categories: News About Napier - Tags: news about napier 2020 was a hard year for us all, but especially for charities that require more funding than ever before to continue with the hard work they undertake, especially during the pandemic. Last year, for Christmas, Napier decided to make a charitable donation rather than sending client gifts, inviting our clients to vote for their favourite charity out of three selected and our donations were given in proportion to the votes for each charity. We are delighted to share that we received a fantastic response from our clients, and as such, St. Wilfred's Hospice received a donation of 47%, Médecins Sans Frontières 33% and WWF 20%. We'd like to thank all our clients who took the time to vote and contribute to Napier's decision. --- ### How to Make Your Industrial Search Marketing Campaign Fail > We’ve reviewed a wide range of different SEM campaigns and cover the mistakes you want to avoud to make sure you campaign is a success, - Published: 2021-01-08 - Modified: 2021-02-15 - URL: https://www.napierb2b.com/2021/01/how-to-make-your-industrial-search-marketing-campaign-fail/ - Categories: Marketing Blog - Tags: AdWords and Paid Search Marketing In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial PR campaign, want to drive leads to a landing page for marketing automation, or are running a campaign for online e-commerce sales, search marketing can be an important part of the campaign mix. At Napier we’ve reviewed a wide range of different search engine marketing (sometimes called AdWords) campaigns and found the same mistakes repeating across different campaigns and clients. If you want to make sure your search campaign is a success, we’d recommend avoiding the most common reasons for campaigns to fail. Focus on Clicks Focussing on clicks, or traffic to the website is possibly the worst mistake you can make in search advertising. It’s not just that clicks are a terrible metric, it’s also because this approach often leads people to make poor decisions in other areas. If there is one thing you should remember from this article, it’s that when you are marketing an industrial product, most people who click on your search advert are not interested in your product. In fact, most people clicking on the advert are probably never going to buy a product like the one you offer. Google does a great job of selling the idea of “intent”: if someone searches then that shows they have intent, and in the case of the keywords you are targeting Google would like you to think they have intent to buy a product.... --- ### A Marketing Principles Round Up: 6 Key Things for a Successful Marketing Strategy > Hayden, Marketing Speicalist at Napier, shares the 6 Key Things he Learnt for a Successful Marketing Strategy during his college course. - Published: 2021-01-07 - Modified: 2021-02-02 - URL: https://www.napierb2b.com/2021/01/a-marketing-principles-round-up-6-key-things-i-learnt-for-a-successful-marketing-strategy/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy I have been working in the B2B Marketing world for just over a year now and I have already learned so much during my time at Napier as a Marketing Specialist. As well as working within my role at Napier, I have been completing the CIM Marketing Principles Foundation module with Chichester College. The module has just finished, and with my first exam completed I thought it would be great to cover the 6 key things I learnt during this module. Although it will be a back to basics for several B2B marketers, sometimes it can be good to be reminded of the marketing principles we already know to ensure a successful B2B marketing strategy. The 4 and 7 Ps The Marketing Mix also known as ‘the 4Ps’ is the framework of activity from which marketers build their strategy. This includes the following – Product, Price, Promotion and Place. Product – The starting point and key part of any Marketing Mix Price – Price is simple, it refers to how much you charge for your product or service Place – As they say in marketing, it is all about the... location, location, location Promotion – Once you have optimised the previous 3 Ps, it is time to promote your offer Each of the 4Ps plays a vital role in determining how the marketing strategy will be implemented and how marketing activities will play out to fit a company’s objectives. Getting the right blend and balance of the different elements of... --- ### Is Industrial PR Different from Consumer PR? > We can see that there are a lot of similarities between consumer and industrial PR. This blog exploes the primary differences between the two. - Published: 2021-01-05 - Modified: 2021-02-15 - URL: https://www.napierb2b.com/2021/01/is-industrial-pr-different-from-consumer-pr/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the PR industry do state: The leading duties of the industry are general media relations, media relations strategy planning, and digital and social media – this is the case for industrial PR as well as for consumer PR agencies are most likely to be made up of between 11-50 people. In-house teams are overwhelmingly made up of 2-5 people, regardless of organisational size. Again, this reflects the landscape of industrial PR as well as consumer. Digital, S. E. O. , and online communications are seen as the tasks that have most increased in importance over the last two years, and those that will increase most in the coming years. Industrial PR does reflect this trend too. We can see that there are a lot of similarities between consumer and industrial PR. So, what are the primary differences between the two? Focussed Industrial Trade Media Most industries have trade media that specifically cover that market sector. There are a huge number of specialist trade publications that address anything from marketing to making cement. These publications have typically been the way that potential customers keep up to date with developments in their industry and are therefore very influential. Industrial Trade Shows Remain Important I’m writing this during the COVID pandemic, which does have the potential to dramatically change the importance of trade shows. We’ve survived almost a year... --- ### Business Built Freedom Podcast Interview: Tips to Reach Your Target Audience > Joshua interviews Mike, who shares how marketers can break through the virtual barrier & ensure they are reaching the right audience at home. - Published: 2020-12-21 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/12/business-built-freedom-podcast-interview-tips-to-reach-your-target-audience/ - Categories: Marketing Blog, News About Napier - Tags: COVID-19, Third Party Podcasts The Business Built Freedom Podcast, hosted by Joshua Lewis, invites listeners who are business owners, to discover how they can build a vehicle of wealth and freedom, as Joshua interviews a wide range of experts. In one of their most recent podcast episodes, Joshua interviews Mike, Napier’s Managing Director, who shares how marketers can break through the virtual barrier and ensure they are reaching the right audience at home. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Elektra Awards Extends Deadline to 5th January 2021 > The re-scheduled Elektra Awards 2020 has extended its award entries deadline till midnight the 5th January 2021. - Published: 2020-12-17 - Modified: 2020-12-22 - URL: https://www.napierb2b.com/2020/12/elektra-awards-extends-deadline-to-5th-january-2021/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The 2020 Elektra Awards has extended its deadline for award entries till the 5th January 2021. Confirmed as a virtual event taking place next year on Thursday 25th March, organizers have announced the extension to allow companies to revise or submit new entries, for projects or products that were completed between July 2019 and September 2020. We look forward to attending the awards (virtually! ) in 2021 and celebrating the great achievements from the industry. --- ### A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing > Napier recently held a webinar 'Uncovering the truth about AI in Marketing', which explores the true impact AI has on marketing activities - Published: 2020-12-16 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2020/12/a-napier-webinar-uncovering-the-truth-about-artificial-intelligence-in-marketing/ - Categories: Marketing Blog, News About Napier - Tags: AI and Marketing Tools Webinars, Direct Marketing Strategies and Tactics, Napier Webinar Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar 'Uncovering the truth about Artificial Intelligence in Marketing', which explores the true impact AI has on marketing activities. We address: What marketing tools vendors mean by AI The truth about AI in B2B marketing Examples of marketing tools that use AI How your B2B marketing campaigns can really benefit from AI The future: how AI will change the marketing landscape Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: ‘Uncovering the Truth about Artificial Intelligence in Marketing’ Transcript Speakers: Mike Maynard Hi, and welcome to our latest webinar from Napier, where we're going to talk about the truth about AI in b2b marketing. And so AI is obviously a very hot topic at the moment. But what we want to investigate is in reality, you know, how much impact is AI having a marketing today? And how much impact will it have in the future. So we're trying to skip past some of the marketing claims that we see from some products and look at, you know, actually, what is the real life impact. So hopefully, you'll come away from this webinar, understanding a little bit more about AI, how it can help you today and how it might change b2b marketing in the future. If we look... --- ### A Napier Podcast: Interview with Chip House - SharpSpring > In our latest podcast episode, we interview Chip, CMO at SharpSpring, who shares why he thinks marketing automation is a revenue growth platform, - Published: 2020-12-03 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2020/12/a-napier-podcast-interview-with-chip-house-sharpspring/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, media page podcasts We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at SharpSpring, who discusses why he thinks marketing automation is a revenue growth platform, and why SharpSpring's vision to cross CRM, sales and marketing automation to provide a comprehensive suite of tools will continue to be a major success in the next 5-10 years. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Chip House - SharpSpring Speakers: Mike Maynard, Chip House Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the latest edition of the Napier, podcast marketing b2b technology. Today, I've got Chip House, who's the chief marketing officer of SharpSpring on the podcast, welcome to the podcast chip. Chip: Thanks so much for having me, Mike. Mike: It's great to have you on. So how long have you been at SharpSpring? Chip: You know, I started during COVID, which is been quite a quite a rush, a very unusual experience. For my memoirs, someday, I'm sure. But, yeah, so about six, seven months, I've been at SharpSpring now, and, you know, I use exactly the type of company that I was really... --- ### Elektronik Informationen and Photonik Close > We were really sad to hear that the news that Elektronik Informationen and its sister magazine Photonik has made the decision to close. - Published: 2020-11-25 - Modified: 2020-11-30 - URL: https://www.napierb2b.com/2020/11/elektronik-informationen-and-photonik-close/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications We were really sad to hear the news that Elektronik Informationen and its sister magazine Photonik has made the decision to close its doors, with readers already receiving the last published issues from the publications. As a small independent publisher, the decision was made due to the effects of the COVID-19 pandemic affecting profits, and without an established digital readership, it was not economically feasible to support the high running costs of the print magazines. It's always tough to see a publication close, and we would like to take this time to thank the full editorial team at Elektronik Informationen and Photonik for their support and cooperation over the years. --- ### Guest Blog Post - Ian Poole - 10 Top Tips to Get the Most Views for Your Videos > Video can be a very powerful method of connecting with people on the Internet. Here's how to get the most views for your videos. - Published: 2020-11-24 - Modified: 2021-03-02 - URL: https://www.napierb2b.com/2020/11/ian-poole-10-tips-most-views-for-videos/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Video Marketing in B2B Technology With video now becoming a key tactic within B2B marketing strategies, we were delighted to receive a guest blog post from Ian Poole, Editor of Electronics Notes, who shares his top 10 tips for getting the most views for your videos. Video content is becoming an ever more popular method of reaching readers and viewers. It can be a very powerful method of connecting with people on the Internet. Whilst video is a really powerful and useful means of reaching people, it is also very expensive and time consuming to make good videos. Accordingly, it is absolutely essential that any video that is made has the best chance of reaching as many people as possible. Here we give you ten top tips for enabling your video to gain as many views as possible. These are aimed at videos on YouTube as this is the largest platform, and as it is normally the "Go To" place for video, it is sensible to use it. As just putting a video onto YouTube does not mean that you will get lots of views - it is necessary to plan the video and make sure that all the right attributes are in place to give it the best chance of succeeding. Here are a few tips that have worked for me. Pick the right topic One of the first decisions in making a video, or even writing a web page is to decide what it is to be about. It is always best to... --- ### Business Mastermind Podcast Interview: Marketing Numbers, Content and Growth through Acquisition > Gavin interviews Mike, who discusses the ways in which marketing has changed, allowing sales specialists to focus on target audeinces. - Published: 2020-11-24 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/11/business-mastermind-marketing-numbers-content-and-growth/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts The Business Mastermind Podcast, hosted by Gavin Preston, provides listeners with insights on how to grow your business, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset. In one of their most recent podcast episodes, Gavin interviews Mike, Napier’s Managing Director, who discusses the ways in which marketing has changed through lockdown, and how this has allowed for sales specialists to focus in narrowly upon tighter demographics. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Elektronik & Data Celebrates 30th Anniversary > Congratulations to Elektronik & Data, who celebrated its 30th year of delivering content to the electronics industry in Autumn of this year. - Published: 2020-11-23 - Modified: 2020-12-03 - URL: https://www.napierb2b.com/2020/11/elektronik-data-celebrate-30th-anniversary/ - Categories: Electronics Media News - Tags: Eastern Europe & E. European Technology Publications Congratulations to Elektronik & Data, who celebrated its 30th year of delivering content to the electronics industry in Autumn this year. The publication has continued to grow over the years, increasing readership levels, as well as its digital offerings. Having originally launched its customized newsletters back in 2012, we were delighted to hear that Elektronik & Data now have over 5200 newsletter subscribers, one of the largest newsletters in Scandinavia, which receives an average open rate of 22. 9%, indicating a clear interest from the electronics industry on receiving this format of updates. We wish Elektronik & Data the best of luck for its future, and may their success continue! --- ### A Napier Podcast: Interview with Indrek Vainu - AlphaBlues > In our latest episode, on Napier’s Podcast, Mike, Managing Director of Napier, interviews Indrek Vainu, co-founder of AlphaBlues - Published: 2020-11-20 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2020/11/a-napier-podcast-interview-with-indrek-vainu-alphablues/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, media page podcasts In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Indrek Vainu, co-founder of AlphaBlues, who discusses why there is a need for chatbots in B2B marketing and shares how AlphaBlues technology helps his clients be successful. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Indrek Vainu - AlphaBlues Speakers: Mike Maynard, Indrek Vainu Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to another episode of marketing b2b technology, the podcast from Napier. Today I have Indrek Vainu, from alpha blues, alpha blues promises to deliver conversational AI for the enterprise. So they're delivering chatbots that enable your customers to interact with the website at any time. Welcome to the podcast Indrek. Indrek: Hi, great to be here. Mike: Thanks very much for coming on the show. My first question, I have to ask this because I keep hearing from, from my clients, how difficult it is to create usable chatbots for b2b. Do you actually see b2b companies using chatbots successfully? Indrek: Yeah, that's a great question. So yes, there are companies that are using chatbots in the b2b environment. But you know, touching on the first thing you... --- ### ABM – Where Are We Now? > Account Manager, Emily, explores where Account-Based Marketing is now and what to expect from the future, as more marketers get onboard. - Published: 2020-11-19 - Modified: 2023-08-23 - URL: https://www.napierb2b.com/2020/11/abm-where-are-we-now/ - Categories: Marketing Blog - Tags: ABM, Marketing Strategy and Planning It’s safe to say that Account-Based-Marketing (ABM) is now an embedded strategy in the B2B space and that it isn’t going anywhere. ABM likes to shift shape, taking many forms including account-based-marketing, account-based-everything, and account-based-sales. Whatever name you choose to call it, they are essentially the same thing and is something you should be looking into it if you’re not already utilising it. I recently attended an ABM conference in which the strategy was referred to as flipping the marketing funnel upside down, and that’s because ABM fundamentally flips the funnel on its head and allows you to focus marketing budget and resources on high-value accounts. ABM is taking B2B strategy to a whole new level, some professionals are even saying that the future of B2B marketing will only be account-based... I’ll let that sink in. As a marketing agency, we are seeing a growing number of clients run more ABM campaigns and organisations hiring dedicated Account-Based-Marketing Managers and Executives, which means we are already seeing the repercussions of this movement. Now is the time to start preparing your organisational structure for the future with internal ABM teams and agencies that have been successful in ABM. This movement to ABM as an embedded B2B strategy has good reason too, ABM increases customer lifetime value by educating the product benefits earlier on in the buying cycle, decreasing the amount of time it takes to close a deal. ABM helps to lay good foundations in the customer journey for sales to speak... --- ### Power Systems Design Increases Issues for 2021 > We were delighted to hear the news that Power Systems Design will be moving to 12 issues for 2021, due to growth in the industry. - Published: 2020-11-18 - Modified: 2020-11-27 - URL: https://www.napierb2b.com/2020/11/power-systems-design-increases-issues-for-2021/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications We were delighted to hear the news that Power Systems Design (PSD) will be moving to 12 issues for 2021. Traditionally they have had a combined issue for both January/February and for July/August, but next year there will be a separate issue for each month. As the power industry continues to grow, and with an increasing amount of topics to cover, we think it's great to see a publication go from strength to strength, as PSD increases its number of issues to keep up with the growth of the industry. To find out more about the new issues and what next years editions will cover, please click here. --- ### eCommerce Marketing Podcast Interview: B2B Requirements > Arlen interviews Mike, Napier’s Managing Director, who shares what B2C can learn from the B2B eCommerce cycle. - Published: 2020-11-14 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/11/ecommerce-marketing-podcast-interview-b2b-requirements/ - Categories: Electronics Media News - Tags: B2B Technology Marketing Strategy, Third Party Podcasts The eCommerce Marketing Podcast, hosted by Arlen Robinson, provides listeners with advice on strategies from inbound marketing to paid advertising, sharing what strategies marketing experts use to grow their businesses. In one of their most recent podcast episodes, Arlen interviews Mike, Napier’s Managing Director, who shares the different marketing channels that B2B businesses need to focus on, and what B2C can learn from the B2B eCommerce cycle. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Svet Elektronike to Publish 300th Issue October 2021 > Congratulations to Svet Elektronike who have begun preparing a special edition for October 2021 to mark the celebration of its 300th issue. - Published: 2020-11-13 - Modified: 2020-11-30 - URL: https://www.napierb2b.com/2020/11/svet-elektronike-due-to-publish-300th-issue-october-2021/ - Categories: Electronics Media News - Tags: Eastern Europe & E. European Technology Publications, Editor News and Updates Svet Elektronike has begun preparing a special edition of the magazine, ready to be distributed in October 2021 to mark the celebration of its 300th issue. Similar to its 200th issue, the magazine will publish this special edition with hardback covers, filled with interesting articles and content from the industry. It's great to see Svet Elektronike marking this fantastic achievement, especially with a hardback edition that is sure to stay on readers shelves for some time. Svet Elektronike is currently offering special discounts to advertisers who would like to participate in this special edition. To take advantage of the offers and find out more please email jure04@svet-el. si or contact Napier. --- ### The Client Catching Podcast Interview: How to Win High Value Clients with ABM > Adam interviews Mike, who shares how companies can use ABM to win more high-value clients, and replicate Napier's success. - Published: 2020-11-12 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/11/the-client-catching-podcast-interview-how-to-win-high-value-clients-with-abm/ - Categories: Marketing Blog, News About Napier - Tags: ABM, Third Party Podcasts The Client Catching Podcast, hosted by Adam King, provides listeners with actionable business development and marketing strategies, ideas and tactics for growing a B2B company. In one of their most recent podcast episodes, Adam interviews Mike, Napier’s Managing Director, who shares how companies can use ABM to win more high-value clients, and how they can replicate the success Napier has achieved with clients. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Elektra Awards Confirms Virtual Event for March 2021 > We recently wrote about the surprise postponement of the Elektra Awards 2020, which announced that the event would be postponed to 2021. - Published: 2020-11-09 - Modified: 2020-11-30 - URL: https://www.napierb2b.com/2020/11/elektra-awards-confirms-virtual-event-for-march-2021/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications We recently wrote about the surprise postponement of the Elektra Awards 2020, which announced that the event would be moved to 2021. Organisers have now confirmed that the awards will take place on March 25th 2021, as a free virtual event, due to the uncertainty of the current COVID-19 situation. Existing entries will automatically be entered into the re-scheduled awards, and companies now also have the option to revise or modify existing entries, as well as add additional entries. Companies are also able to enter projects or products which were launched or completed between July 2019 and September 2020; with all final entries having to be submitted by December 17th 2020. It's great to hear that the awards will be going ahead virtually, and although it will be very different compared to previous years, we are looking forward to hearing about the projects that have made a difference through these challenging times. For more information on the awards, please view the website here. --- ### 6 Key Things we Learnt from Eurocom’s Worldwide COVID-19 Survey > In this blog we explore the 6 Key Things we Learnt from Eurocom’s Worldwide survey on COVID-19 and its impact on Brand PR and Marketing. - Published: 2020-11-05 - Modified: 2020-12-04 - URL: https://www.napierb2b.com/2020/11/6-key-things-we-learnt-from-eurocoms-worldwide-covid-19-survey/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, COVID-19, PR and Media Relations for B2B Tech Napier is a proud member of Eurocom Worldwide, the global PR network for B2B and technology. The Eurocom network gives us access to some of the best B2B and technology expertise across the globe, as well as insight into the latest updates or trends from the global PR industry. Most recently, Eurocom launched a survey working with medium-sized enterprises in the B2B and Technology industry to gain insights into COVID-19 and its impact on Brand PR and Marketing Communications. Here are the six key things we learnt from the survey’s results: Communication practices have had to change Close to 80% of respondents noted that they have either partially or completely had to rethink their communications practices and corporate messaging during the global health crisis, with some even needing to rethink and change their target markets. This is not surprising given the varying restrictions imposed across different countries around the world affecting not only travel but the general events industry, such as exhibitions where key announcements are often made. Offline events should not be ruled out for the future The pandemic has created a trend for online events. From virtual exhibitions and stands to press conferences via meeting platforms, such as Zoom and Microsoft Teams, it is clear that what was once considered only as offline events can now take place online and have been proven to be successful in this new format. However, despite this triumph of digital prowess, a total of 56% respondents believe that either offline events will... --- ### 5 Effective Ways you can use Personalization with ABM > In this blog, we share 5 effective ways you can apply personalisation to your ABM strategy, to ensure the buyer engages with your company. - Published: 2020-10-29 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2020/10/5-effective-ways-you-can-use-personalisation-with-abm/ - Categories: Marketing Blog - Tags: ABM, B2B Technology Marketing Strategy In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based Marketing (ABM) provides companies with a strategy that can support long term business plans and is an approach that uses personalized messages, campaigns and outreach programs to attract and maintain the attention of specific, high-value accounts. With 56% of marketers strongly agreeing that personalized content is key to ABM success, and 95% of B2B buyers choosing a solution provider that ‘provided ample content to help navigate through each stage of the buying process’; it’s more important than ever to ensure you are producing ABM content that is relevant, timely and highly personal. So how can you make sure you are using personalization effectively in your ABM campaigns? In this blog, we share 5 effective ways you can apply personalisation to your ABM strategy, to ensure the buyer engages with your content and company. Define Personas to Develop Core Content As step one in any marketing campaign, the approach should be no different with ABM; it’s important to define your personas and understand what content will be of interest to each one. With 72% of consumers in 2019 only engaging with marketing messages that were customized to their specific interests, it's vital to understand the challenges, preferences and interests each persona has. This will allow you to develop your core content in the formats that are right for each persona. For example, one persona... --- ### Arnaud Pavlik Replaces Didier Girault at ElectroniqueS > Arnaud Pavlik has been appointed as Editor of ElectroniqueS, specifically for the subcontracting and distribution sections of the magazine. - Published: 2020-10-27 - Modified: 2020-10-27 - URL: https://www.napierb2b.com/2020/10/arnaud-pavlik-replaces-didier-girault-at-electroniques/ - Categories: Electronics Media News - Tags: Editor News and Updates, France and French Technology Publications Arnaud Pavlik has been appointed as Editor of ElectroniqueS, specifically for the subcontracting and distribution sections of the magazine, replacing Didier Girault who has left the publication to retire. We look forward to seeing the direction Arnaud will take within the subcontracting and distribution sections of the magazine, and wish Didier a happy retirement. --- ### Drives and Controls Postponed to 2022 > The Drives & Controls Exhibition will now take place from 5th - 7th April 2022, alongside the MACH Exhibition. - Published: 2020-10-26 - Modified: 2024-05-30 - URL: https://www.napierb2b.com/2020/10/drives-and-controls-postponed-to-2022/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications The Drives & Controls Exhibition will now take place from 5th - 7th April 2022, alongside the MACH Exhibition. The reschedule also applies to the co-located events - Fluid Power & Systems, Air-Tech, Plant & Asset Management and Smart Industry Expo. We reported on the original postponement, which saw the show slip to January next year. However, with the continued uncertainty about physical events and when they may be allowed again has led the organizers, DFA Media, to make the decision to postpone to 2022. Announcing the reschedule, DFA’s event director Ian Atkinson said: “The health and wellbeing of all our exhibitors, contractors and visitors (many of whom face travel restrictions) has to be our top priority. Therefore, as a consequence of the continued global situation, the social distancing restrictions and the requirements of our exhibitors, we have taken the decision to postpone the events until April 2022. ” Although it's sad to see that Drives and Controls won't go ahead in January, it's clear to see this has been a hard decision for DFA Media and that this move will allow them to host what we are sure will be an outstanding exhibition in 2022. --- ### eeNews Europe to go Fully Digital in 2021 > Both eeNews Europe and Microwave Engineering Europe will cease print production and be digital only from January 2021. - Published: 2020-10-23 - Modified: 2020-10-26 - URL: https://www.napierb2b.com/2020/10/eenews-europe-to-go-fully-digital-in-2021/ - Categories: Electronics Media News - Tags: COVID-19, Europe and Pan-European Technology Publications Both eeNews Europe and Microwave Engineering Europe will cease print production and be digital only from January 2021. The move comes in response to falling advertising revenues in print media, caused by the COVID-19 pandemic and the continued shift of advertising to online media. These factors, combined with rising distribution costs, have made it impossible for eeNews Europe to achieve positive operational margins. Yet there is a major upside to the news, with a greater concentration on digital bringing the chance to offer new content and services. Publisher Andre Rousselot says: “Over the years, eeNews has built a very strong portfolio of websites including vertical sites in all major fields of electronics including analog, automotive, embedded, power management, and wireless. Going fully digital will allow us to focus on accelerating the expansion of our online audience, and offer additional new services such as sponsored content, on-demand webinars, sponsored newsletters, and videos". With the impact of COVID-19 starting to show and the looming threat of Brexit, it's great to see publishers saving money by fully embracing digital, especially for publications like eeNews which has a chance to further capitalize on its already popular websites. The company’s French language publication ECI will continue in print offering newsletters, sponsored media and video. --- ### Email Data and Trends from a COVID-19 World > This blog explores Limitus’ State of Email Report and what marketers should be doing with email in a COVID-19 world. - Published: 2020-10-22 - Modified: 2020-10-30 - URL: https://www.napierb2b.com/2020/10/email-data-and-trends-from-a-covid-19-world/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology, industry trends In a world that is rapidly changing, one thing that has remained consistent through this pandemic is the need for digital marketing. Digital has been vital for maintaining communication, and from team catch-ups in your PJs to technical difficulties, and of course a special shoutout to our teammates who can’t work out where the unmute button is; we’ve sure had our fair share of stories since working from home. Email marketing has been a tactic that has not halted, in fact, email activity has thrived as more companies move away from traditional marketing techniques. This blog explores Litmus’ State of Email Report and what marketers should be doing with email in a COVID-19 world. Email marketing today... and your predictions for tomorrow The data for the report was collected from 2,000 marketing professionals, including email specialists, team leads, managers, directors, VPs and C-level executives. Personalisation is now a major focus if you want to get traction – We’re not just talking about ‘Hi ’ we’ve moved beyond this, it’s time to ramp up the personalisation further. Put your money where your measures are – There are far too many companies opting to send emails to their entire CRM and hoping for the best. Outrun your competition by fixing your email ROI. Don’t expect it to happen overnight – The higher the focus is on email, the more people within your organisation are going to want to make it successful and get involved. Approval processes are growing as there are more... --- ### A Napier Webinar: Is Content Marketing too Good to be True? > Napier recently held a webinar 'Is Content Marketing too Good to be True?', which explores the reality of content marketing. - Published: 2020-10-22 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2020/10/a-napier-webinar-is-content-marketing-too-good-to-be-true/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, Marketing Tactics Webinars, Napier Webinar, news about napier Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience, connect with customers, or improve conversions and generate leads. Yet, only 42% of B2B marketers report that they're effective in their content marketing efforts. Napier recently held a webinar 'Is Content Marketing too Good to be True? ', which explores the reality of content marketing, and how you can implement it successfully for your company. We address: What is content marketing? Examples of good and bad content marketing Overcoming the challenges of content marketing 5 pro tips to lead you to success Register to view our webinar on demand by clicking here, and why not get in touch to let us know if our insights helped you. Napier Webinar: 'Is Content Marketing too Good to be True? ' Transcript Speakers: Mike Maynard Hi, welcome to the latest Napier webinar. Today we are going to be talking about content marketing and discussing whether the promises of content marketing are too good to be true. So, if you have any questions, I'd love to hear them. So please do post them in the chat, if you've got any questions and we'll certainly go from there. So we'll start off with content marketing. You know, one of the questions we often have with clients is, is content marketing really too good to be true. And the problem is, is that what we do is we see a lot of... --- ### EE Times Launches EE Times Weekend > EE Times has launched EE Times Weekend, a new email newsletter which is distributed every Saturday morning. - Published: 2020-10-20 - Modified: 2020-10-30 - URL: https://www.napierb2b.com/2020/10/ee-times-launches-ee-times-weekend/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications EE Times has launched EE Times Weekend, a new email newsletter which is distributed every Saturday morning. As the largest independent engineering resource for design engineers, design managers, technologists and business leaders for nearly 40 years, EE Times has developed EE Times Weekend to bring readers technology and business articles, ideas, reviews and interviews from a slightly different perspective. Content includes the latest from technology across the industry and also Q&A's with CEO's which feature questions relating to their life and career, providing a more personal outlook than previously seen in EE Times other publications. With an easy to read layout and engaging visuals, it's great to see the newsletter take a different approach with the content, providing readers with unique and interesting insights on key areas within the industry. To read previous editions of the newsletter or to subscribe for your own copy, please click here. --- ### Packed program for Power Electronics Forum at Virtual electronica 2020 > With electronica 2020 going purely virtual this year, Aspencore will be running the Embedded Forum and the Power Electronics Forum. - Published: 2020-10-15 - Modified: 2020-12-04 - URL: https://www.napierb2b.com/2020/10/packed-program-for-power-electronics-forum-at-virtual-electronica-2020/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech With electronica 2020 going purely virtual this year, Aspencore will be running the Embedded Forum and the Power Electronics Forum with a variety of online presentations from 9th-12th November 2020. A full conference program will run on all four days across both forums, with presentations showing the latest technology and market trends, as well as new products, strategies, applications and related topics. In the Power Electronics Forum, each day will have its own theme, kicking off with Power Management on Monday 9th November, followed by Power Supplies, Power Semiconductors & Components and finishing up with Energy Storage on Thursday 12th. Subjects expected to be covered include wide band gap semiconductors, renewable energies, smart grids and motion control. The Embedded Forum will also cover the hottest topics in the industry, from edge intelligence to security and the Internet of Things. The pre-recorded presentations will be up to 40 minutes long, with a Q&A session depending on length. With these forums only marking two of the forum programs expected at virtual electronica, and as more information is revealed about what exhibitors and visitors can expect, we are looking forward to seeing how the industry responds and whether this virtual trade show format will be a success. For further information on what to expect from electronica virtual, please click here. --- ### Industry Tech Days 2020 Attracts 24,000 Virtual Visitors > EETech Media’s inaugural Industry Tech Days beat the virus to attract over 24,000 attendees from countries around the globe. - Published: 2020-10-12 - Modified: 2020-10-30 - URL: https://www.napierb2b.com/2020/10/industry-tech-days-2020-attracts-24000-virtual-visitors/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech EETech Media’s inaugural Industry Tech Days beat the virus to attract over 24,000 attendees from countries around the globe. As the industry’s largest virtual event to date, visitors could view and access five keynotes, 50 live sessions, and over 300 pages of whitepapers, videos, and new product briefs via EETech's flagship site All About Circuits. The global audience of electrical engineers and electronics industry experts could visit 38 booths from over 30 leading companies over the five-day event. Bob Dumas, Global Sales Director of EETech Media, says: “This turnout far exceeds the current records for attendance at virtual electronics industry events. We couldn’t have done this without our incredible staff and of course the members of our community. ” It’s encouraging to see that so many people visited the show and with an impressive number of 24,000 unique visitors, EETech has certainly proved that virtual events can be a huge success. Industry Tech Days 2021 will run from Monday 13th to Friday 17th September. --- ### Bot or Being? > Read our blog to learn how you can quickly identify and remove bot data from your email marketing reporting. - Published: 2020-09-30 - Modified: 2020-09-30 - URL: https://www.napierb2b.com/2020/09/bot-or-being/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology Are your email metrics suffering from surges in email clicks from bots? Email security bots are known as a marketer's worst enemy. These pesky bots like to click on our emails and confuse email marketing teams left right and centre. While many email marketing platforms try to filter out bot clicks from your reporting, it's difficult to remove all of these clicks from reports. The problem isn't new. WttW flagged the issue of phantom clicks back in 2013, and Demandlab posted a detailed analysis of the different approaches to filtering out these clicks in 2018, in response to it becoming a growing problem. Read on to learn how you can quickly identify and remove bot data from your reporting. How do you know it’s happening to you? You might be looking at your data and thinking to yourself, wow, look at these leads who are engaging with every single piece of content we send them. When you drill down into the data beyond the click you may find that these super engaged contacts are clicking within the same minute of every single email delivered to them, while this all sounds great and could be feasible, you might well be dealing with email security bots. Tell-tale signs you might be dealing with bot clickers: There are high numbers of clicks seconds after email is delivered You are noticing email clicks before email opens You notice particular contacts clicking on every link in the email (including home pages, social media platforms and... --- ### Electronics Weekly Celebrate its 60th Birthday > Congratulations to the team at Electronics Weekly who are celebrating their 60th year, after being founded in 1960. - Published: 2020-09-29 - Modified: 2020-09-29 - URL: https://www.napierb2b.com/2020/09/electronics-weekly-celebrate-its-60th-birthday/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Congratulations to the team at Electronics Weekly who are celebrating their 60th year. Founded in 1960, Electronics Weekly has released a special supplement to celebrate this occasion, including the very first edition of Electronics Weekly which was published on 7th September 1960. Sixty years on, the Electronics Weekly's editorial team has not lost sight of the intentions set out when the publication was founded, with the ambition still in place to support and inform the electronics industry, by sharing the broad developments across the world of electronics, with an emphasis on outstanding developments, applications and trends. We wish Electronics Weekly the best for the future, and may its success continue for another 60 years and more! --- ### Napier Named as 'The Most Outstanding PR Agency' at The Electronics Industry Awards 2020 > Napier was named as the winner of the 'The Most Outstanding PR Agency' category at the Electronics Industry Awards 2020. - Published: 2020-09-25 - Modified: 2020-09-29 - URL: https://www.napierb2b.com/2020/09/napier-named-outstanding-pr-agency-at-the-electronics-awards-2020/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Awards, news about napier We are delighted to share that Napier was named as the winner of 'The Most Outstanding PR Agency' category at the Electronics Industry Awards 2020. Announced via a virtual ceremony which took place on Thursday 24th September, the Electronics Industry Awards are based on a public vote, with the whole electronics industry coming together to recognise the outstanding performers, and we feel privileged to have been recognised by the industry. Mike Maynard, Managing Director at Napier, commented on Napier's success: "We are thrilled to be named as the ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards. In what can be described as a turbulent year, this award is a great reflection of our hard work, and I'm extremely grateful to our amazing team and wonderful clients. " Congratulations to the whole Napier team! --- ### Julien Happich replaced by Nick Flaherty as Editor in Chief at eeNews Europe > We were saddened to hear the news about long time eeNews Europe Editor-in-Chief, Julien Happich, who has had to step away from the role. - Published: 2020-09-24 - Modified: 2020-12-04 - URL: https://www.napierb2b.com/2020/09/editorial-changes-at-eenews-europe/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications We were saddened to hear the news about long time eeNews Europe Editor-in-Chief, Julien Happich, who has had to step away from the role to battle a rare type of brain cancer that was diagnosed at the end of July. Andre Rousselot, President at European Business Press shared, "Julien is currently undergoing various treatment in Toulouse and we all hope that Julien will be able to come back and re-join the team. Nick Flaherty has accepted to take over as Editor in Chief of eeNews Europe in addition to his role as Editor of our Power Design Line". The whole Napier team send Julian our best wishes and wish him a speedy recovery. --- ### The E&T Innovation Awards 2020 Goes Virtual > The E&T Innovation awards have announced its move to a virtual online event, taking palce of Thursday 19th November. - Published: 2020-09-24 - Modified: 2020-09-24 - URL: https://www.napierb2b.com/2020/09/the-et-innovation-awards-2020-goes-virtual/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The E&T Innovation awards has announced its move to a virtual online event, joining the long list of award ceremonies who have decided to take the virtual approach. Celebrating the very best in new innovation across science, engineering and technology, these awards showcase the latest and greatest ideas from every corner of the industry. Taking place at 4pm on Thursday 19th November, the E&T Innovation awards are open to all, offering more people the opportunity to see some of the incredible achievements recognised by the awards. For more information, and to register for your free place at the virtual ceremony, please click here. --- ### Next WNIE Open House Goes Live on October 5th > The next Open House event from WNIE goes live on October 5th, giving companies a chance to promote products and services. - Published: 2020-09-24 - Modified: 2020-09-29 - URL: https://www.napierb2b.com/2020/09/next-wnie-open-house-goes-live-on-october-5th/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The next Open House event from What’s New in Electronics (WNIE) goes live on October 5th, giving companies another chance to promote their latest products, services and innovations for the electronics industry. Designed to beat the restrictions of the pandemic, each fortnightly virtual showcase gives up to six companies the chance to provide press releases, video, webinars or technical papers. Content is shared from the Monday ‘live date’ to the following Tuesday, ready for the next promotion of the following event. Companies can choose when to go live within this time and the slot is then promoted to the WNIE database through weekly newsletters, daily social media feeds and dedicated e-shots. Even after the event date, content is archived and can still be accessed by site visitors at wnie. online. We wrote about the first Open House back in June and it’s good to see that WNIE is continuing to offer this valuable channel to help companies in these difficult times. For further details, please view the website or email Claire@wnie. co. uk --- ### Great Success for Electronic Specifier Expo > We wrote about Electronic Specifier's Expo back in June this year, and so we were delighted to hear the news that the event had gone well. - Published: 2020-09-22 - Modified: 2020-09-24 - URL: https://www.napierb2b.com/2020/09/great-success-for-electronic-specifier-expo/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications We wrote about Electronic Specifier's Expo back in June this year, and so we were delighted to hear the news that the event had gone well. Having taken place on Monday 1st September, the expo featured a significant number of key industry players sharing their product, solutions and expertise across show booths and the virtual exhibition’s webinar content. With 400 electronics engineers, students and industry experts joining the event, and 56% of registrations attending the expo live; interactive content covered the automotive, medical, industrial and IoT sectors. The webinar sessions featured intuitive content such as COVID-19’s long term impact on medical equipment design, cutting through the self-driving hype, and how to create the connected factories of tomorrow. With virtual shows taking place for the foreseeable future, it's great to see that that the Electronic Specifier Expo generated a huge amount of interest amongst attendees, who even without the physical element, still enjoyed their time at the show. For anyone unable to attend the Electronic Specifier Expo, all content is available on-demand which you can access here. --- ### School for Startups Podcast Interview: B2B Marketing > In their most recent podcast episode, Jim interviews Mike, who discusses how he came to the decision to run a PR and marketing agency. - Published: 2020-09-21 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/09/school-for-startups-podcast-interview-b2b-marketing/ - Categories: News About Napier - Tags: Third Party Podcasts The School for Startups podcast, hosted by Jim Beach, interviews entrepreneurs and authors that provide advice to help listeners either grow their business or start one. In their most recent podcast episode, Jim interviews Mike, Napier's Managing Director, who discusses how he came to the decision to run a PR and marketing agency. Listen to the full interview here, or via your favourite podcast app, and don't hesitate to get in touch and let us know your thoughts. --- ### Munich Power Electronics Conference Goes Virtual > There is good news for specialists in Wide Band Gap devices with the announcement that the Power Electronics Conference will be held online. - Published: 2020-09-21 - Modified: 2020-09-24 - URL: https://www.napierb2b.com/2020/09/munich-power-electronics-conference-goes-virtual/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech There is good news for specialists in Wide Band Gap devices with the announcement that the Power Electronics Conference will this year be held online. Organized by Aspencore in cooperation with Bodo’s Power Systems, the two-day event takes place on the 8th and 9th December 2020. The event will feature a virtual conference and exhibition and give virtual visitors the chance to live chat, both with presenters and exhibiting companies at their booths. The event will show why power electronics is moving towards using new materials that bring dramatic improvements in efficiency and reduced size and weight. Although the focus is on silicon carbide and gallium nitride, it will also cover topics such as driver boards, passives, simulation and measurement. The conference is live on both days from 13:30 -18:00 (Paris time), and the Exhibition opens on December 8th at 12:00 (Paris time) and will be open during the whole event. Here at Napier, we think it's great that the Power Electronics Conference can still go ahead, and we look forward to hearing what we are sure will be positive feedback from the industry. --- ### EMC Directory Now Online > Companies looking for EMC testing can now find everything they need in one place, with the new EMC Directory. - Published: 2020-09-17 - Modified: 2020-09-24 - URL: https://www.napierb2b.com/2020/09/emc-directory-now-online/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology Companies looking for EMC testing can now find everything they need in one place, with the new EMC Directory, which is the largest directory of EMC/EMI testing companies on the Internet. Joining the same network as everythingRF and GoPhotonics, the EMC directory offers a database of over 350 companies from around the globe and is searchable by country, services, industries served and standards they work to. To view and explore the directory yourself, please click here. --- ### PowerPulse Joins the EETech Stable > EETech has confirmed the acquisition of PowerPulse.net, helping EETech become the premier publication for power-focused content. - Published: 2020-09-16 - Modified: 2020-09-29 - URL: https://www.napierb2b.com/2020/09/power-pulse-joins-the-eetech-stable/ - Categories: Electronics Media News - Tags: UK and British Technology Publications EETech Media has confirmed the acquisition of PowerPulse. net, helping EETech become the premier publication for power-focused content. The acquisition means PowerPulse will be fully integrated with EE Power and its Resistor and Capacitor Guide websites. The PowerPulse weekly newsletter for subscribers is scheduled to be replaced by a daily version by the end of 2020; and the acquisition has led to a 140% increase in traffic, with users benefiting from the latest information on power-related subjects, through technical articles, product release announcements and market insights. EE Power currently has 200,000 page views per month, with 150,000 unique visitors. This is certainly an exciting move for EETech as the acquisition allows them to expand their network and concentrate on providing power-focused content for the industry. We look forward to seeing the direction the publication takes, and the great pieces of content we are sure will feature in the newsletter. --- ### Simple Online Form Makes Sourcing Components Easy > Component Sourcing gives purchasers a quick and easy way to get quotes on pricing and availability for their component Bill of Materials. - Published: 2020-09-11 - Modified: 2020-09-30 - URL: https://www.napierb2b.com/2020/09/simple-online-form-makes-sourcing-components-easy/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology A new free online service will help companies trying to source electronic components for new products. Launched by MMG Publishing, the publishers of Electronics Sourcing magazine, Component Sourcing gives purchasers a quick and easy way to get quotes on pricing and availability for their component Bill of Materials (BoM). Using the simple form on the website, buyers can simply upload their BoM files and get rapid responses back to their inbox from selected companies in the Electronics Sourcing database. Alternatively, buyers can enter the part number, quantity and preferred manufacturer of the components they are looking for. At Napier, we think it's great that MMG Publishing has produced a platform that can help companies source electronic components. Although the website is simple, MMG Publishing is able to add value due to its ability to drive relevant traffic and customers to the site. For further information, please visit the website. --- ### BEEAs Extends Entry Deadline to November > The British Engineering Excellence Awards (BEEAs) has extended the deadline for entries to midnight on Friday 13th November. - Published: 2020-09-08 - Modified: 2020-09-24 - URL: https://www.napierb2b.com/2020/09/beeas-extends-entry-deadline-to-november/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications The British Engineering Excellence Awards (BEEAs) has extended the deadline for entries to midnight on Friday 13th November. Submissions can be entered into any of 11 categories, including Start-Up and Design Engineer of the Year. Entries will be assessed by an independent panel of judges drawn from a cross-section of electronic and engineering design disciplines. The BEEAs has been providing a place for celebration of the most innovative design engineers in the UK since 2009. Paul Fanning, Editorial Director, Mark Allen Business, says: “The awards provide a showcase for and celebration of the most innovative design engineers in the UK. Hundreds of engineers, firms and teams have been recognised over these years. ” The extended deadline certainly reflects the uncertainty of the COVID situation, with the awards event now taking place on Friday 26th March 2021 at the Landmark Hotel, London. At Napier, we are pleased to see the awards will still be going ahead, and looking forward to celebrating some of the most innovative design engineers in the UK next year. To submit an entry, register here and complete the online submission process. --- ### Join Up Dots Podcast Interview: Sales Funnel Mastery > In a recent podcast episode for their Business Coaching Series, David interviews Mike, who shares how marketers can master the sales funnel. - Published: 2020-09-07 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/09/join-up-dots-podcast-interview-sales-funnel-mastery/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts The Join Up Dots Podcast, hosted by David Ralph, invites experts and marketing professionals to share their startup stories, struggles and the training and coaching they completed to overcome the challenges. In one of their most recent podcast episodes for their Business Coaching Series, David interviews Mike, Napier’s Managing Director, who shares how marketers can master the sales funnel. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### electronica 2020 cancelled: virtual event will replace the show > electronica 2020 has been cnacelled due to coronavirus (COVID-19) and will be replaced by an online event: electronica virtual. - Published: 2020-09-07 - Modified: 2020-09-07 - URL: https://www.napierb2b.com/2020/09/electronica-2020-cancelled-virtual-event-will-replace-the-show/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech Officially the news is that electronica 2020 will be held digitally: a positive spin on the fact that the in-person event was cancelled because of COVID-19. The announcement, made on Saturday, is a response to the increasing travel restrictions in Europe due to coronavirus, and no doubt the expectation that as we move from summer to winter the situation is likely to get worse, rather than better. The press release from the organisers states: Messe München will organize the world’s leading trade fair and conference for electronics as a virtual event this year. The current travel restrictions in Europe, which are becoming more stringent, have required a re-thinking of planning. The digital format for electronica in November will give exhibitors the opportunity to book digital trade fair booths. electronica virtual will also provide all customers additional ways to interact and network. A large portion of the conference and supporting program will also be available digitally. An inevitable decision? Alfred Vollmer wrote an excellent analysis of the situation on all-electronics. de, and this article is well worth a read even if you need to use Google translate to get an English version. According to Alfred, the show was seeing around 100 companies a week withdrawing from the event, and had less than 900 exhibitors listed (a significant fall from the 1006 exhibitors on the website on 24th August. It seems that not only were the number of exhibitors around 70% below the previous electronica, but they were continuing to fall rapidly.... --- ### Napier Launches Virtual Trade Show Platform > Napier has launched its own virtual trade show platform – TheBoothCloud.com, designed specially for the B2B technology industry. - Published: 2020-09-04 - Modified: 2020-09-30 - URL: https://www.napierb2b.com/2020/09/napier-launch-virtual-trade-show-platform/ - Categories: Marketing Blog, News About Napier - Tags: news about napier, Websites for B2B Technology Napier has launched its own virtual trade show platform – TheBoothCloud. com. Designed specially for the B2B technology industry, Napier has created BoothCloud to specifically enable rapid deployment of virtual trade shows stands for technology companies. Unlike normal trade shows, the platform delivers a booth specifically designed for each client with no content restrictions in place, enabling Napier to develop a reusable booth with a low development cost and cost of ownership. “With the uncertain future of trade shows due to COVID-19, we identified an opportunity where we could help our clients engage with their customers” commented Mike Maynard, Managing Director of Napier. “By developing TheBoothCloud. com on open-source software, we provide our clients with a booth that can be re-used for multiple events, maximizing return on investment”. With booths already successfully deployed for several of Napier’s clients, BoothCloud provides a fantastic solution for any B2B company looking for a highly customisable virtual trade show stand at a reasonable cost. For further information please view our webpage at TheBoothCloud. com. --- ### SPS 2020 Moves to a Virtual Event > In anunsurprising move, SPS 2020 has moved from a real to a virtual event due to current hygiene and social distancing regulations. - Published: 2020-09-04 - Modified: 2020-09-30 - URL: https://www.napierb2b.com/2020/09/sps-2020-moves-to-a-virtual-event/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech In an unsurprising move, SPS 2020 has moved from a real to a virtual event. As the leading event for Smart Production Solutions, organizers Mesago Messe Frankfurt felt the show could not proceed as planned under current hygiene and social distancing regulations. “SPS is characterized by intensive technical discussions and the exchange between exhibitors and visitors. Unfortunately, we currently hardly see any possibility of making this possible on-site in the usual way,” said Sylke Schulz-Metzner, Vice President SPS. The virtual SPS Connect event will take place from November 24th to 26th 2020. The focus will be on connecting exhibitors and visitors, manufacturers and users, as well as a varied program of lectures on current industry topics. With the help of AI, SPS Connect will offer access to an innovative form of matchmaking that will allow exhibitors and professional attendees to engage in in-depth discussions about the latest developments and trends in automation technology. The platform will also remain available after the event. The event program will include product presentations from exhibitors, keynotes, expert talks, and podium discussions related to politics, business, and industry. These will be followed by live Q&A sessions that will give attendees the chance to join the conversation and pose their questions directly to the speakers. For more information and to discover how you can attend, please click here. --- ### A Napier Podcast: Interview with Chris Dickey CEO of Visably > We are delighted to share the latest interview with Chris Dickey, from Napier's Marketing B2B Technology Podcast. - Published: 2020-09-02 - Modified: 2020-11-30 - URL: https://www.napierb2b.com/2020/09/a-napier-podcast-interview-with-chris-dickey-ceo-of-visably/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, podcasts, SEO for B2B Technology Marketers We are delighted to share the latest interview from Napier's Marketing B2B Technology Podcast. In our latest episode, Mike, Managing Director of Napier, interviews Chris Dickey, PR veteran, founder and CEO of Visably, a new SaaS start-up. Chris shares his insights into the strategy of Search Engine Visibility, and how he helps his clients maximise the likelihood of discovery on the first page via brand visibility, media and leveraging other people’s websites. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Chris Dickey - Visably Speakers: Mike Maynard, Chris Dickey Mike: Thanks for listening to marketing B2B tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I've got Chris Dickey from visibly as my guest. Welcome to the podcast, Chris. Chris: Thanks for having me, Mike. Mike: So I'm Chris, you used to be in PR, and now you're actually moving into developing search engine optimization software. So that sounds like a big change to me. Chris: Yeah, it absolutely has, no question. I can tell you in all honesty, I'd never in my wildest dreams thought I would be a tech entrepreneur. But here I am. I know for the last 17 years I've been... --- ### Elektra Awards Postponed to 2021 > We were surprised to the hear news of the postponement of the Elektra 2020 awards, due to COVID-19 restrictions. - Published: 2020-09-01 - Modified: 2020-09-23 - URL: https://www.napierb2b.com/2020/09/elektra-awards-postponed-to-2021/ - Categories: Electronics Media News - Tags: B2B Technology Awards, COVID-19 We were surprised to the hear news of the postponement of the Elektra 2020 awards. Breaking tradition of extending the deadline, organisers have made the decision to postpone the Elektra Awards night until 2021, due to COVID-19 restrictions. Existing entries will automatically be entered into the re-scheduled awards, and companies now also have the option to revise or modify existing entries, as well as add additional entries. The coronavirus pandemic has certainly presented several challenges to trade shows and award events. With many deciding to take the virtual event route, it was surprising that the Elektra's took the decision to postpone, especially after the entry deadline. At Napier, we look forward to hearing about the great work that has emerged across the industry, and to hear of projects that have made a difference through these challenging times at the Elektra awards in 2021. For more information on the awards, please view the website here. --- ### Hannover Messe Goes Digital to Beat COVID > Taking place from 14-15 July, Hannover Messe Digital Days was judged a great success, attracting 10,000 registered participants and 50,000 views. - Published: 2020-08-24 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/08/hannover-messe-goes-digital-to-beat-covid/ - Categories: Industrial Media With the world’s largest trade show cancelled because of the pandemic, organizers of Hannover Messe took the event online to ensure it could still showcase the latest innovations. Taking place from 14-15 July, Hannover Messe Digital Days was judged a great success, attracting 10,000 registered participants and 50,000 views. A comprehensive program of presentations and panel discussions saw participation from 200 speakers and 100 companies. With a focus on Industrial Transformation, the event brought together all the latest topics in the industry, including Industry 4. 0, artificial intelligence, 5G, and smart logistics. There was also a distinct theme of how we innovate to deal with the ‘new normal’, with several presentations looking at subjects such as decentralized working, design and simulation from the home office, business continuity in a time of crisis and the future of work itself. One of the messages of the event was that COVID-19 was accelerating digitalization in industry and that agile working will become ever more important. There was also a ‘WomenPower’ stream, with numerous presentations and discussions looking at how women could build their careers and make their presence felt in technology industries. Dr. Jochen Köckler, Chairman of the Board of Management of Deutsche Messe AG, says: “We made history with the HANNOVER MESSE Digital Days, demonstrating impressively that we can also organize digital events. For us as a trade fair organizer, this is an important step forward towards hybrid events. With our high level of trade fair expertise, our digital know-how and our... --- ### Food Industry Events Rescheduled to March > The Appetite for Engineering event and the Food Processing Awards have both been rescheduled for 31st March 2021. - Published: 2020-08-13 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/08/food-industry-events-rescheduled-to-march/ - Categories: Industrial Media - Tags: COVID-19 With COVID still very much with us, it’s unsurprising that two more industry events have been postponed. Originally scheduled for October 2020, the Appetite for Engineering event and the Food Processing Awards have both been rescheduled for 31st March 2021, joining a long list of similar events. Postponement rather than outright cancellation will allow delegates to benefit from the event while remaining safe. According to Trevor Southerden, event manager for Appetite for Engineering: “We have taken this step following consultation with our stakeholders - we believe it is the best course of action due to the ongoing disruption caused by the Covid-19 pandemic. ” “This new date will allow us to provide the best possible environment for both delegates and sponsors to network and share learnings and insights, in a safe and secure manner. ” The deadline for entries for the Food Processing Awards has been extended to 30 September 2020, with the winners to be announced at an awards dinner on the evening of 31 March 2021. “We believe that moving the date of the event will allow our finalists and attendees to enjoy all the benefits of taking part in the event and celebrating their success in front of their peers and colleagues,” adds Southerden. As well as the postponed 2020 events, both 2021 events will also take place as scheduled next year, in October 2021. --- ### A Day in the Life of a Copywriter > As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into the activities and responsibilities of his role. - Published: 2020-08-05 - Modified: 2020-09-29 - URL: https://www.napierb2b.com/2020/08/a-day-in-the-life-of-a-copywriter/ - Categories: Marketing Blog, News About Napier - Tags: content marketing, news about napier As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into how he joined Armitage, (now Napier) and the activities and responsibilities of his role. For me, the lockdown hasn’t been such a wrench – over the years, I had become well accustomed to the 10-second commute and at the end of the day, switching off the machine and already being home. Back then, working from home, or WFH as it’s now known, wasn’t so common. How I came to start my role at Napier was also a little unusual. After completing my engineering degree, I graduated with impeccable timing in the middle of a recession. Time to think again – I had always enjoyed writing and decided to give it a go professionally. I spent a week volunteering at the local newspaper, attending the magistrates’ court and interviewing people about lost cats. Spells at an agency in Covent Garden and for a market research company helped put me on the right path and in what seemed like no time at all, I found myself working for Beddington’s leading media relations agency. In my time at the company, I have written a huge variety of things, at very different lengths – from captions and headlines, to major feature stories, video scripts, web sites, brochures and white papers. Particularly case studies – lots and lots of case studies. And subjects? I probably know more about sewerage than is good for the average person but... --- ### HubSpot's State of Marketing Report 2020 > We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers. - Published: 2020-07-29 - Modified: 2020-07-29 - URL: https://www.napierb2b.com/2020/07/hubspots-state-of-marketing-report-2020/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to delve in for an in-depth look at the latest decisions marketers are making, and the trends we should be seeing this year. Read on for some great stats and insights into the marketing landscape. Content Marketing A content marketing strategy allows you to engage your buyer personas, tailor content for each stage of the funnel, as well as boost brand awareness. So we were surprised to learn that only 24% of marketers planned on increasing their investment in content marketing for 2020. The report also revealed that video is the number one form of media used in a content strategy, with promotional videos and brand storytelling the most common video type created by marketers. As seen in the chart below, both blogs and infographics are surprisingly quite far behind video in popularity. Digital Advertising Strategy As organic channels continue to become more crowded, we've seen many of our clients turn to the paid advertising approach as an effective way to get content in front of the right people. With 68% of marketers stating that paid advertising is 'very important' or 'extremely important', it's great to see that more marketers are understanding the benefits of a paid advertising approach. The stats also show a promising future of the right goals being put into place to achieve success, as 33% of marketers revealed they were using paid advertising... --- ### New OScopes.info Platform Announced > OScopes.info is a new online platform, providing the latest news, articles and updates from the oscilloscopes industry. Read the blog to find out more. - Published: 2020-07-29 - Modified: 2020-07-29 - URL: https://www.napierb2b.com/2020/07/new-oscopes-info-platform-announced/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology OScopes. info is a new online platform, providing the latest news, articles and updates from the oscilloscopes industry. The platform is a sister publication of All-about-Test and features an 'Oscilloscope KnowledgeBase', which provides readers with a comprehensive collection of whitepapers, application notes, YouTube videos, webinars and other application-oriented information. With more than 60 documents and videos already available, the KnowledgeBase provides users with in-depth information from several different oscilloscope suppliers. Here at Napier, we are always pleased to see a new platform being launched to inform the industry, and it's great to see that OScopes. info will be able to provide users with the latest information from several oscilloscope suppliers in one place. To view the website, and KnowledgeBase please click here. --- ### Digital Marketing Masters Podcast Interview: Account Based Marketing with Mike Maynard > Mike, discusses how Napier uses ABM to help businesses target their marketing budgets to the biggest and best opportunities. - Published: 2020-07-22 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/07/digital-marketing-masters-podcast-interview-account-based-marketing-with-mike-maynard/ - Categories: News About Napier - Tags: ABM, Third Party Podcasts The Digital Marketing Master podcast, hosted by Matt and Kari Rouse, provides listeners with actionable and tactical information they can use to immediately improve their sales and marketing. In their most recent podcast episode, they interviewed Mike, our Managing Director, who discussed how Napier uses Account-Based Marketing to help businesses target their marketing budgets to the biggest and best opportunities. Listen to the full interview here, and don't hesitate to get in touch and let us know your thoughts. --- ### MachineBuilding.net Announces New Ownership > MachineBuilding.net has announced new ownership, with the online flagship site recently having been sold to The Engineering Network Ltd. - Published: 2020-07-21 - Modified: 2020-07-30 - URL: https://www.napierb2b.com/2020/07/machinebuilding-net-announces-new-ownership/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications MachineBuilding. net has announced new ownership, with the online flagship site having recently been sold to The Engineering Network Ltd. Launched back in 2007 by engineer Jonathan Severn and his business partner Geoff Lock, the website has established itself as an industry-leading site for thousands of machine builders across the UK, and its associated monthly newsletter is dispatched to more than 4,000 opted-in machine builders. Moving forward, the platform will be handled by a new publisher and editor, Mark Newby, an engineer with almost 4 decades of experience in the engineering press field. Commenting on the sale, Jon Severn said “I am delighted that MachineBuilding. net is in such good hands. The new owners know the publishing industry inside out and, most importantly, they also understand the engineering market. There is no doubt that MachineBuilding. net has a great future ahead of it with Mark Newby at the helm“. “The MachineBuilding. net platform has commanded respect from the machine-building community and those who supply it from the day it was launched" added Mark Newby. "When I owned a leading engineering event, The FAST Exhibition, machinebuilding. net was always the biggest producer of quality visitors to the events, year after year. Few would argue that Machinebuilding. net has a first-class reputation amongst the audience it serves, and those who sell to them. Jon and I have known each other for a long time and it is a privilege to be continuing and building upon the excellent work he and Geoff have... --- ### A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets > Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans. Download our report now. - Published: 2020-07-20 - Modified: 2020-07-21 - URL: https://www.napierb2b.com/2020/07/a-napier-study-the-impact-of-covid-19-on-b2b-technology-marketing-budgets/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, COVID-19 In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating the likely impact COVID-19 would have on budgets, as well as the changes in tactics that would need to be adopted in order to adapt to the crisis. We are pleased to share with you our final report, which analyses our results and reveals surprising outcomes, such as the unexpected result that many marketers expect to increase their budget as a result of the crisis. Our study also highlights the budget decisions B2B marketers are making for the second half of 2020 and provides insight into: How B2B marketing budgets are being affected Key changes in the allocation of budget The move to focus on online activities To download your copy of our report, please click here. Alternatively, you can also register for our on-demand webinar, which provides insight into what other B2B technology marketers are doing, in order to help you make better decisions. If you have any questions on our results, please don't hesitate to get in touch, we will be happy to provide answers to any queries you may have. --- ### German Publication photonik Launches English Website > German publication photonik has announced the launch of its English language website, Laser and Photonics, which will cover topics such as optoelectronics. - Published: 2020-07-16 - Modified: 2020-07-21 - URL: https://www.napierb2b.com/2020/07/german-publication-photonik-launches-english-website/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Websites for B2B Technology German publication photonik has announced the launch of its English language website, Laser and Photonics, which will cover topics such as optoelectronics, and opto-semiconductors including sensors and LEDs, machine vision, data communications, 3-D printing, PCB manufacturing and lithography. Similar to its German sister site, the website aims to address development engineers and the users of photonic products throughout the industry and within science. A monthly newsletter is also being sent to users highlighting the latest events and innovative developments in the field of Optical Technologies, as well as upcoming events and new products. With the optoelectronics market only featuring a small number of publications, it's great to see a big publication such as photonik make the decision to launch an English language website and expand its reach further outside of Germany. --- ### A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted > Napier recently held a webinar 'The 7 Marketing Automation Campaigns that Should get you Promoted', which provides a great overview of campaigns you can implement. - Published: 2020-07-15 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2020/07/napier-webinar-the-7-automation-campaigns-get-you-promoted/ - Categories: Marketing Blog, News About Napier - Tags: Digital Marketing Webinars, Marketing Automation for B2B Technology, Napier Webinar, news about napier, Webinars and Webinar Technology It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns that find the balance between only scratching the surface and over-engineering the activities for little or no additional return. Without the right campaigns, marketing automation platforms can easily become overly complex and difficult to manage. But if you get the campaigns right, you will quickly see the fantastic results marketing automation platforms can deliver. Napier recently held a webinar 'The 7 Marketing Automation Campaigns that Should get you Promoted', which provides a great overview of the campaigns you can implement for specific situations. We address: Why simple campaigns are often the most effective A walkthrough of 7 marketing automation campaigns that should get you promoted An overview of some other great campaigns for specific situations Why the campaigns you create, and not the tool you use, really matters Register to view our webinar on demand by clicking here, and don’t hesitate to get in touch and let us know if our insight helped you. Napier Webinar: ‘The 7 Marketing Automation Campaigns that Should get you Promoted’ Transcript Speakers: Mike Maynard Good afternoon and welcome to the latest Napier webinar. And this webinar is entitled The seven marketing automation campaigns that should get you promoted. Obviously, we do have a complete money back guarantee. So anything you've paid to attend the webinar will be refunded if you do follow the advice and don't get promoted. And the first... --- ### Success for PCIM Europe Digital Days 2020 > We were pleased to hear news of the success of PCIM Digital Days, which recently took place as a replacement for PCIM Europe. - Published: 2020-07-10 - Modified: 2020-07-21 - URL: https://www.napierb2b.com/2020/07/success-for-pcim-europe-digital-days-2020/ - Categories: Electronics Media News - Tags: COVID-19, Germany and German Tech Publications, Shows and Events for B2B Tech We were delighted to hear about the success of PCIM Digital Days, which recently took place as a replacement for PCIM Europe 2020. The two-day online event saw over 4,506 suppliers and users participate on the online platform, with a total of 74 exhibitors, who were able to showcase their company profiles and product innovations while interacting with users. The event featured a comprehensive lecture programme, and participants were invited to interact via matchmaking sessions, a business speed dating event, as well as via an after-work hour session with 25,700 conversations taking place in total. "We are very pleased with the success of our “PCIM digital days”, commented Petra Haarburger, Managing Director of Mesago Messe Frankfurt GmbH. "However, the personal encounter remains important and cannot be replaced digitally, which is why we look forward to PCIM Europe next year in Nuremberg, however, we are convinced that digital formats will continue to be a useful addition in the future". Here at Napier, we think it's great that 'PCIM Digital Days' went ahead for 2020. Although interaction can not be replicated to the level you can achieve at a face-to-face trade show, 'PCIM Digital Days' offered the best alternative and was able to provide a platform that the power electronics industry could use to get updates and network with fellow professionals during the current pandemic. PCIM Europe has confirmed that the 2021 event will be taking place as a real-life event from 4th-6th May 2021 in Nuremberg. --- ### Latest Updates from German Publisher Huethig > We were delighted to receive several updates from German publisher Huethig, which has been busy developing new content, as well as welcoming new members. - Published: 2020-07-09 - Modified: 2020-07-09 - URL: https://www.napierb2b.com/2020/07/latest-updates-from-german-publisher-huethig/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications We were delighted to receive several updates from German publisher Huethig, which has been busy extending its digital offering, as well as saying goodbye, and welcoming new members to its editorial team. Editorial Updates Huethig has welcomed Petra Gottwald to the team, as the new Editor-in-Chief of trade journal productronic. Petra joined the team earlier this year, replacing Marisa Robles who has moved on to a new job in the industry. Petra is an engineer, with more than a decade of experience in print and online publishing, and has a background in textile technology and mechanical engineering. The publishing house has also recently said goodbye to Hans Jaschinski, who retired as Editor-in-Chief of elektronik industrie at the beginning of July this year. Hans has handed over his role to Alfred Vollmer, who has been working alongside Hans for the last few years and will now be responsible for the trade publication, with support from the editorial team. We look forward to seeing the direction Petra, and Alfred take the publications in, and we wish the best of luck to Hans in his retirement. Digital Versions Available of all Huethig Publications As the COVID-19 pandemic hit the globe, Huethig launched digital versions of their publications including AUTOMOBIL-ELEKTRONIK, elektronik industrie, elektronik journal, emobility tec, IEE and productronic, which have been available to readers since March 2020. With no requirement to register online for access to the magazines; here at Napier, we think it was great that Huethig were able to act so... --- ### Not Another Marketing Podcast Interview: Marketing Automation. The Good, the Bad & the Chat Bot > In their most recent podcast episode, Jon interviews Mike, who discusses the good and the bad about marketing automation. - Published: 2020-07-07 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/07/not-another-marketing-podcast-interview-marketing-automation-the-good-the-bad-the-chat-bot/ - Categories: News About Napier - Tags: Third Party Podcasts, Using Chatbots in B2B Technology Marketing The Not Another Marketing podcast, hosted by Jon Tromans, provides listeners from small and medium-sized businesses, with advice and knowledge from experts on several topics, including content marketing, SEO, social media and email marketing. In their most recent podcast episode, Jon interviews Mike, Napier's Managing Director, who discusses the good and the bad about marketing automation, and his opinion on chatbots and the future. Listen to the full interview here, or via your favourite podcast app, and don't hesitate to get in touch and let us know your thoughts. --- ### A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack > This blog explores 6 Things to Consider When Choosing Your Martech Stack, which I learnt from a session at the B2B Marketing Ignite event. - Published: 2020-06-29 - Modified: 2020-06-30 - URL: https://www.napierb2b.com/2020/06/a-b2b-ignite-session-6-things-to-consider-when-choosing-your-martech-stack/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy I was lucky enough to recently attend the B2B Marketing Ignite event over a period of 3 days, attending various sessions on topics including ABM, branding, data insights and the Martech stack. One session that stuck out for me was a presentation by Kirsty Dawe, CEO at Webeo, who is a marketer turned vendor. Her presentation titled 'The 2020 Martech Stack', shared some fantastic insights in what marketers should really be considering when choosing their own Martech stack for the year. With 1000's of suppliers to choose from (you only need to look at the Martech 5000 to understand how many), it can be hard to narrow down which supplier is the best fit for your company. CMO's currently spend 26% of their budget on their Martech stack, but with only 58% using it to their full potential, the right choices need to be made to ensure you not only get the best match for your company but that you also choose the technology that you are able to use to its full capabilities. Here are the 6 top things you should consider when choosing your Martech stack: Decide What is the Most Important It's important to map out what you are looking to achieve. For example, are webinars going to be a big focus? If yes, then you need to make sure you invest in a good webinar software. Is marketing automation a focus, or is it actually just email marketing you are looking to do? Make sure you... --- ### Napier Passes PRCA CMS Audit Again! > Napier has passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit again, a challenging audit of our processes. - Published: 2020-06-29 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/06/napier-passes-prca-cms-audit-again/ - Categories: News About Napier - Tags: news about napier We are delighted to share some great news from the Napier team, as we have received confirmation that we have passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit again. This is a challenging audit of our processes and procedures, and it's fantastic for our hard work to be recognized. Over the last year, we have continued to improve our processes, incorporating the Armitage team, which has only strengthened the agency. This result is a reflection of our team’s commitment to quality and continuous improvement, and of the great systems and processes we have in place at Napier. Congratulations – and thanks – to the whole Napier team! --- ### A Napier Podcast: Interview with Remy Gardien - Webinar Geek > The latest interview from Napier’s Marketing B2B Technology Podcast, features Remy Gardien, who is the CTO at Webinar Geek. - Published: 2020-06-28 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2020/06/a-napier-podcast-interview-with-remy-gardien-webinar-geek/ - Categories: News About Napier - Tags: media page podcasts, Webinars and Webinar Technology We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, Mike, Managing Director of Napier, interviews Remy Gardien, who is the CTO at Webinar Geek. His knowledge of webinars, and experience helping the many customers at Webinar Geek, meant he was able to pass on a wealth of knowledge. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Remy Gardien Webinar Geek Speakers: Mike Maynard, Remy Gardien Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to another episode of marketing b2b technology, the podcast from Napier. Today I've got Remy Gardien, Remy is the CTO of a relatively new company for us outside of the Netherlands company that offers a webinar platform. Welcome to the podcast Remy. Remy: Thanks for having me. It's an honor. Mike: Great to have you. I mean, we've seen a huge interest in terms of webinars across all of our clients, particularly due to people being locked down from COVID, do you think that what I can only call the webinar phenomenon is something that's going to be long term, or other is the use of webinars going to decay as people get more... --- ### EE World Online Welcomes Jeff Shepard as Lead for Power Electronics Vertical > Jeff Shepard has joined the team at EE World online, leading as a contributing writer focussing on power electronics technical content. - Published: 2020-06-26 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/06/ee-world-welcomes-jeff-shepard-as-lead-power-electronics/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications, Websites for B2B Technology We were surprised to hear the news that Jeff Shepard has joined the team at EE World online, as a contributing writer focusing on power electronics technical content for EE World's Power Electronic Tips site. As the founder of The Darnell Group and Darnell Research, Inc. , Jeff has extensive experience writing about power electronics, having launched the PowerPulse website in 1999, the first daily news website for the global power electronics engineering community. Additionally, he published The PowerPulseDaily newsletter, which covered the latest technology and industry developments in all aspects of power semiconductors and power electronics. “Jeff is a highly recognized and respected industry source on power electronics technology,” commented Aimee Kalnoskas, Senior Editor, EE World. “He joins the ranks of other experienced EE World authors including Executive Editor, Lee Teschler, Senior Editor, Martin Rowe and contributing writer Bill Schweber, to develop content creation for our audience of electronics design engineers challenged with keeping pace with increasingly complicated power technologies. ” We understand Jeff's move relates to the news of PowerPulse having been sold to another publisher, and we will let you have more information when it is announced publicly. We wish Jeff the best of luck in his new role and look forward to reading some of his content on the website in the near future. --- ### Napier Launches Marketing Automation Naming Convention Tool > Napier has launched a marketing automation naming convention tool, to help you stay organized and streamline your assets in your automation system. - Published: 2020-06-26 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/06/napier-launches-automation-naming-convention-tool/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology Here at Napier, we understand that there are various elements a company has to consider when onboarding to a new marketing automation platform, and often companies are so eager to get going that they don't stop to think about the simple tasks such as naming conventions. Whether you are someone who has worked with marketing automation for a long time or someone who is new to automation, a common theme we often hear is that they wished they had taken the time to set up a naming convention from the beginning. It's important to decide on an internal naming convention that the entire team will use. This will ensure organisation across the entire company and will provide a streamlined view of all your assets, allowing for quick filtering to find exactly what you are looking for. As the system becomes more complex with further elements, your organised naming conventions will allow you to provide insightful reports, and clearly identify which asset is performing the best; as well as reducing the error of risk, if you are sending multiple emails in different languages. Napier's Marketing Automation Naming Convention Tool provides a clear layout of what your naming convention could consist of. All you need to do is fill in the relevant data and watch the tool do the rest! Try it out now, and get it in touch to let us know if it has helped you. You can view Napier's full range of online marketing tools here. --- ### British Engineering Excellence Awards Rescheduled for 2021 > Mark Allen Group has announced the decision to re-schedule the 2020 British Engineering Excellence Awards (BEEAS) to next year. - Published: 2020-06-25 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/06/british-engineering-excellence-awards-rescheduled-for-2021/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech Mark Allen Group has announced the decision to re-schedule the 2020 British Engineering Excellence Awards (BEEAS) to next year. Now taking place on Friday 26th March 2021, the decision to re-schedule stems from the disruption caused by the COVID-19 pandemic, and the wish to celebrate and reward the remarkable achievements in the industry at a more appropriate time. Paul Fanning, Editorial Director of MA Business, commented: “Having celebrated the 10th anniversary of the BEEAs in 2019, it feels painful to know that we won’t be holding an event in 2020. However, this decision has been taken in the best interests of our guests, employees, and entrants and that has to be our priority. With that in mind, we found ourselves with little alternative other than to postpone. With the UK likely to have some disruptive social distancing measures in place for some time to come, our plan at Mark Allen Group is that by postponing the awards, we will give our industry the time it needs and create the ideal opportunity for us all to celebrate the achievements of engineering designers together next year. " This decision will be an unsurprising one for the industry. With the future of social distancing still uncertain, we are seeing more and more events postpone to next year, in the hope that we will be able to gather together once more and celebrate the fantastic achievements within the industry. Entries for the awards are still open, with voting due to close on Friday 4th... --- ### Power Systems Design Host Virtual PSD Power Panel > Power Systems Design recently held a 'Virtual PSD Power Panel: Standing Out from the Crowd' webinar, which took a deeper look into GaN and SiC products. - Published: 2020-06-23 - Modified: 2020-07-29 - URL: https://www.napierb2b.com/2020/06/power-systems-design-announces-virtual-psd-power-panel/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Webinars and Webinar Technology Power Systems Design (PSD) recently held a 'Virtual PSD Power Panel: Standing Out from the Crowd' webinar, which took a deeper look into GaN and SiC products; and focussed on a range of companies that detailed their own unique products and the benefits that they will bring to the next generation of power designs. Key speakers included companies such as WolfSpeed, Analog Devices, and Infineon Technologies, with the webinar covering: How driving GaN/SiC devices can be a challenge, and how to overcome it An overview of applications powered by silicon carbide and the technology's capabilities How advancements in SiC technology helped create the lowest on-resistance SiC FETs How GaN can be amazingly robust to AC line swells, surges and fast transients The webinar is now available on-demand, and you can register by clicking here. --- ### EETech Unveils 'Industry Tech Days' Virtual Conference > EETech media has unveiled its 'Industry Tech Days', which will be the largest ever virtual trade show and conference for electrical engineers. - Published: 2020-06-22 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/06/eetech-unveils-industry-tech-days-virtual-conference/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications EETech media has unveiled its virtual conference 'Industry Tech Days', which will be the largest ever virtual trade show and conference for electrical engineers. Due to be held from 31st August to 4th September 2020, the five-day event will transform the community-driven website All About Circuits into a digital expo floor, allowing attendees the opportunity to step into the traditional trade show environment from the comfort of their own home. Exhibitors will have digital “booth” landing pages on which to showcase their content, and these booths will provide live interactions through which community members have the opportunity to learn about new products and pose questions in real-time to engineers at their preferred suppliers. The event will feature 30 plus live sessions, spanning hundreds of topics across 15 premium event tracks which include cybersecurity, IoT Connectivity, Embedded Systems, and Test & Measure Innovations. The virtual platform will also offer participants the opportunity to participate in fireside chats, panel discussions, and specific product training courses. “In-person events in the foreseeable future will be heavily reduced and limited,” commented Adam LaBarbera, co-founder and CEO of EETech. “Our goal is to replicate the traditional, in-person trade show experience in an internet-suitable format. We want our community to gain significant value from the experience and interaction. ” With a focus on providing content around 'hot' topics of interest for All About Circuits users, EETech's 'Industry Tech Days' will certainly be an extremely informative and community-driven event for the industry, with attendees able to discover and... --- ### A Napier Podcast: Interview with Ash Jones- Great Influence > In our latest episode, on Napier's Marketing B2B Technology Podcast, we interview Ash Jones from Great Influence. - Published: 2020-06-19 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2020/06/a-napier-podcast-interview-with-ash-jones-great-influence/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, Social Media for B2B Marketers In our latest episode, on Napier's Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Ash Jones from Great Influence, who shares how he has helped leading CEOs increase their influence on LinkedIn. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Ash Jones Great Influence Speakers: Mike Maynard, Ash Jones Mike: Thanks for listening to marketing B2B tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to marketing b2b technology, the podcast from Napier. Today, I've got ash Jones of great influence on the podcast. He's an expert in LinkedIn, and he's helping some of the UK his biggest CEOs and founders to build their influence on social media. And welcome to the podcast Ash. Ash: My pleasure. Happy to be here. Mike: Great. Okay. Um, so tell us a bit about your background. How did you get into social media marketing? Ash: Um, how I got into social media marketing was actually way back. Now, I've never answered this question before, no spoke about this actually. I'm a Manchester City fan, and I follow the club's social media accounts. And I always thought what they were doing was really cool. And I saw a video one day that gave like a behind... --- ### Elektronik World of Solutions Virtual Trade Fair Announced for July 2020 > Elektronik and Elektronik Automotive, has announced Elektronik World of Solutions, a virtual trade fair due to take place from 20th-31st July 2020. - Published: 2020-06-18 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/2020/06/elektronik-world-of-solutions-virtual-trade-fair-announced-for-july-2020/ - Categories: Electronics Media News - Tags: COVID-19, Germany and German Tech Publications WEKA FACHMEDIEN publication's Elektronik and Elektronik Automotive, have announced Elektronik world of solutions a virtual trade fair due to take place from 20th-31st July 2020. The fair aims to offer companies within the embedded industry a new opportunity to network and exchange information with fellow professionals. As an exhibitor, companies can set up their virtual stands to present product innovations, and visitors can use live chats to get in touch with exhibitors in real time. The trade fair will also feature a digital exhibitor forum, where exhibitors are invited to share further information via a detailed presentation in a specific speaker slot. Exhibitors will also receive all contact details of stand visitors, the participants from their speaker slot, and contacts from chat requests, all in compliance with GDPR. As trade shows continue to be a thing of the past in this new COVID reality, we think its great to see further publications jumping on the virtual bandwagon, and we look forward to hearing the industry's viewpoint on the fair once it has taken place. For more information and to find out how you can participate please click here. --- ### Jason Swenk Podcast Interview: How to Use Acquisition as an Agency Growth Strategy > In a recent interview with Jason Swenk, Mike, shares his journey shares some key tips to how you can acquire agencies successfully. - Published: 2020-06-17 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/06/jason-swenk-interview-acquisition-agency-growth-strategy/ - Categories: News About Napier - Tags: Third Party Podcasts In a recent interview with Jason Swenk, on his Grow your Agency Faster Podcast, Mike, Managing Director at Napier, shares his journey to joining the agency world, and shares some key tips to how you can acquire agencies successfully. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### Editor-in-Chief Hans Jaschinski to Retire > We were sad to hear the news that Hans Jaschinski, Editor-in-Chief at elektronik industrie will be retiring after 35 years at the publication. - Published: 2020-06-10 - Modified: 2020-07-08 - URL: https://www.napierb2b.com/2020/06/editor-in-chief-hans-jaschinski-to-retire/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications We were sad to hear the news that Hans Jaschinski, Editor-in-Chief at elektronik industrie will be retiring after 35 years at the publication. With two engineering courses in communications engineering and industrial engineering, Hans started his career at Siemens AG in Munich, before moving to the elektronik industrie publication in 1985. Hans will be handing over his role to Alfred Vollmer, who has been working alongside Hans for the last few years and will now be responsible for the trade publication, with support from the editorial team. Mike, Managing Director at Napier commented "Hans Jaschinski was one of the great gentlemen of the electronics industry. His expert knowledge and charming manner allowed him to ask great, and sometimes challenging questions to get to the bottom of a story while remaining one of the best-loved electronics journalists in Europe. " We wish Hans all the best for the future, and a happy retirement! --- ### Electronic Specifier Reveals Virtual Trade Show for September > Electronic Specifier will be hosting a virtual trade show 'Electronic Specifier Expo' which will showcase the latest products and technology trends. - Published: 2020-06-08 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/06/electronic-specifier-reveals-virtual-trade-show-for-september/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications Electronic Specifier has revealed it will be hosting a virtual trade show 'Electronic Specifier Expo' which will showcase the latest products and technology trends from the industry. Due to take place on September 1st from 9am-6pm, the virtual event will offer attendees the opportunity to hear from a wide range of industry experts who will be sharing the latest products, technologies, and solutions in the industry, as well as contributing to an informative programme of webinars and motivating talks. The event will include a packed agenda, with a number of halls and webinars focussing on topics such as Industrial, IoT, Automotive, and Healthcare. Attendees will be able to look closely at the featured companies and products exhibited, and will also have the opportunity to view content from specific industries from the last 6 months. Electronic Specifier is the latest to join a list of publications hosting their own virtual event. With the current COVID-19 pandemic, publications are doing their best to replace trade shows, and we look forward to hearing feedback on what we are sure will be a successful virtual event for Electronic Specifier. --- ### WNIE Launches Open House > What's new in Electronics Online (WNIE) has announced the launch of its 'Open House', to provide a new method for companies to reach key contacts. - Published: 2020-06-05 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/06/whats-new-in-electronics-online-launches-open-house/ - Categories: Electronics Media News - Tags: UK and British Technology Publications What's new in Electronics Online (WNIE) has announced the launch of its 'Open House' platform, introducing a new method for companies to reach key contacts and promote their businesses. With the current COVID-19 pandemic affecting usual working practices, the industry has had to adapt to a new way of sourcing new products and services; and to meet this need, WNIE has launched WNIE Open House, a virtual platform which showcase's companies expertise or products. With a series of fortnightly virtual showcases, the 'Open House' offers companies the opportunity to share content such as product launches, webinars, technical demonstrations, or technical articles. Companies can choose when to go ‘live’ within the designated time and the slot is then promoted to the WNIE database via weekly newsletters; daily social media feeds and dedicated e-shots, with the content then hosted on the WNIE website after the showcase date. WNIE is another great example of the industry adapting to the new current reality, and offering companies digital replacements to the opportunities they have lost in the absence of face to face meetings and trade shows. For further information on the 'Open House' and how you can take part, please check out the website, or call +44 1428 609 382 to find out more. --- ### PCIM Europe Confirms 'PCIM Europe Digital Days' > PCIM Europe has now confirmed that 'The PCIM Europe Digital Days' will be taking as a virtual event from 7th-8th July 2020. - Published: 2020-06-04 - Modified: 2020-06-30 - URL: https://www.napierb2b.com/2020/06/pcim-europe-confirm-pcim-europe-digital-days/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech Earlier this year, it was confirmed that due to the COVID-19 situation, PCIM Europe would be unable to take place as planned, and would be replaced by a digital alternative. PCIM Europe has now confirmed that 'The PCIM Europe Digital Days' will be taking place as a virtual event from 7th-8th July 2020. The event will cover the latest innovations and developments in the field of power electronics, with a total of more than 250 video-on-demand presentations and interactive live discussions available free of charge. Over the two days, the virtual event will offer suppliers and users the opportunity to expand their knowledge and professional network, with an online conference program, featuring presentations from international experts from industry and academia, covering key development trends in power electronics. Taking part in the 'PCIM Europe Digital Days' is free of charge for users and companies can participate in the form of a digital exhibitor profile, through sponsoring or by providing a presentation on-demand. More than 50 companies have already confirmed their participation, including Infineon, Rohm Semiconductor, Mitsubishi Electric, Varta, and Wolfspeed. The agenda features three main keynotes including Robert Plikat, Head of Subdepartment Power Electronics at Volkswagen in Germany, who will present 'Trends in Automotive Power Electronics Discussed at Audi's first full Electric Drive Train'; as well as Ahmed Elasser from the GE Global Research Center in the USA who will present 'Battery Energy Storage Systems: Past, Present, and Future', and “Innovative Data Center Power Solutions” by Roland Hümpfner from Huawei Technologies... --- ### Armitage Communications Welcomes Nesbert Musuwo as Account Manager > Nesbert Musuwo is the latest addition to Armitage Communications, joining the team as Account Manager, with 6 years of marketing experience. - Published: 2020-06-01 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/06/napier-welcomes-nesbert-as-account-manager/ - Categories: Marketing Blog, News About Napier - Tags: news about napier Nesbert Musuwo is the latest addition to Armitage Communications, joining the team as Account Manager, with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing. Previously a Marketing Manager dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s; Nesbert has been responsible for growing social media platforms to an incredible level with phenomenal following and engagement, e-mail marketing campaigns, events management, website content writing and more. Originally hailing from Zimbabwe, Nesbert speaks two fluent languages (English & Shona), and brings passion and positivity to the role, with a keen eye for detail. “I love digital marketing and content creation. For me, digital marketing is vital to success for any organization and I truly believe all digital marketing channels should be maximized”, commented Nesbert. “I enjoyed helping my previous company build their digital marketing presence, which included developing their social media following to over 660,000 across all platforms; and I’ll be applying everything I’ve learnt from other organizations to my role here at Armitage. I am excited to join the Armitage team and work alongside phenomenal clients like ABB”. “I am delighted to welcome Nesbert to the Armitage team” commented Mike Maynard, Managing Director of the Napier Group. “With a strong background in digital marketing, Nesbert further strengthens the expertise at Armitage that's available to our clients”. --- ### Electronic Specifier Announces New Podcast Series > Electronic Specifier has announced 'Electronic Specifier Insights', which provides listeners a detailed update about the electronics industry. - Published: 2020-05-28 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/05/electronic-specifier-announces-new-podcast-series/ - Categories: Electronics Media News - Tags: COVID-19, podcasts, UK and British Technology Publications Electronic Specifier has announced a new podcast series, 'Electronic Specifier Insights', which provides listeners with a quick but detailed update about the current progress of the electronics industry, in this current COVID-19 climate. The podcasts cover a wide range of content, including a look into the current technologies shaping the new world, reviews from all the top electronics show, and the latest product releases. With 8 episodes already live from the series, listeners can access the podcast via all major streaming services, or via their website. Podcasts are a tactic we have seen several publications start to use since lockdown has begun, and it's great to see Electronic Specifier using their platform to provide updates on different areas within the electronics industry, which will surely be an interesting listen for readers. --- ### New Publication ELETTRONICA-TECH Launched > We were delighted to receive the news of a new publication ELETTRONICA-TECH, which has been launched following the recent acquisition of ELETTRONICA AV. - Published: 2020-05-26 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/05/new-publication-elettronica-tech-launched/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Italy and Italian Publications We were delighted to receive the news of a new publication ELETTRONICA-TECH, which has been launched following the recent acquisition of ELETTRONICA AV, and aims to create a community dedicated to the digital transformation of four pillars: Innovation, Electronics, Communication, and Security. The ELETTRONICA-TECH website will provide solutions, insights, and updates for electronic designers, system integrators, and general technicians; whilst the community approach will allow readers to interact with the editors directly, and each registered user will be notified every time an article is published on the site. The website will offer specific marketing automation features, with an 'Active lead generation' and 'Passive lead generation' approach. Both lead generation approaches will score visitors upon registering on the website and will monitor the number of visits, as well as interactions with the articles including comments and reviews. The 'Active lead generation' approach will include an interactive pop-up that will show after being on a specific page for 30 seconds, asking the reader for further information. The sponsor of the page/article will then receive the qualified lead's details, including name, email, score information, and if they require any further details on the product or company. In contrast, the 'Passive lead generation' approach will not include a pop-up but will store the activity of registered visitors, and the sponsor will again receive lead information including name, email, and score details based on who clicked on the specific article. With plans for the magazine to be developed and produced by industry professionals, ELETTRONICA-TECH will... --- ### WNIE Launches WNIE Radio > WNIE has launched WNIE Radio, inviting companies to participate in an interview and discuss the latest updates in a pre-recorded podcast/radio discussion. - Published: 2020-05-22 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/05/wnie-launches-wnie-radio/ - Categories: Electronics Media News - Tags: COVID-19, podcasts, UK and British Technology Publications What's New in Electronics (WNIE), has launched WNIE Radio, inviting companies to participate in an interview and discuss the latest updates or news in a pre-recorded podcast/radio discussion. The podcast is promoted via WNIE's website, newsletter and social media channels, and is available on Apple Podcasts, Google Podcasts, and Spotify. The first podcast is already live, featuring an interview with Kaitlyn Dotson, Vice President at CalcuQuote. At Napier, we think it's great to see WNIE launching its own podcast. With WNIE TV already established, but unable to take place due to COVID restrictions, the launch of their podcast seems to be the perfect replacement, allowing them to continue providing new content to their readers in a safe way. We look forward to listening to future episodes, as the podcast continues to grow. --- ### IET Innovation Awards Now E&T Innovation Awards > The IET Innovation awards has announced its rebrand to the E&T Innovation awards for 2020, to align with IET's award-winning monthly magazine E&T. - Published: 2020-05-20 - Modified: 2020-06-29 - URL: https://www.napierb2b.com/2020/05/iet-innovation-awards-now-et-innovation-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The IET Innovation awards has announced its rebrand to the E&T Innovation awards for 2020. The re-branding stems from IET's award-winning monthly magazine E&T, which covers all areas of engineering and technology through exclusive news, features, analysis, and announcements. The move aims to align the E&T magazine, with the innovation awards, in order to further showcase the fantastic innovations happening around the world. The deadline for entries is the 3rd of July, and the categories available to enter can be found on its website here. Good luck to everyone entering, and we look forward to seeing who makes the shortlist when it is announced in September later this year. --- ### Napier's Webinar: Tips, Tricks and Best Practices for LinkedIn > Napier recently held a webinar 'Tips, Tricks and Best practices for LinkedIn', which can help you understand what you can do to be successful on LinkedIn. - Published: 2020-05-20 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2020/05/napiers-webinar-tips-tricks-and-best-practices-for-linkedin/ - Categories: Marketing Blog, News About Napier - Tags: Digital Marketing Webinars, Napier Webinar, news about napier, Social Media for B2B Marketers, Webinars and Webinar Technology Social media continues to play an increasingly important role in communicating with customers, especially in the current climate of the COVID-19 pandemic. In the B2B industry, LinkedIn is arguably the most vital platform to connect and engage with your audience; yet we often hear marketers ask how do I market successfully on LinkedIn? Napier recently held a webinar 'Tips, Tricks and Best practices for LinkedIn', which covers what you can do to be successful on the platform. We address: How to get results from your LinkedIn profile Optimising your company page The top 5 tips, tricks and ideas for LinkedIn Register to view our webinar on demand by clicking here, and don't hesitate to get in touch and let us know if our tips helped you! Napier Webinar: ‘Tips, Tricks and Best Practices for LinkedIn’ Transcript Speakers: Mike Maynard So hi, everyone, and welcome to our second webinar. And I really appreciate you joining us for this LinkedIn tips and trips work webinar. One thing to say is that the chat in the webinar system is open. So if you have any questions or would like any more details, please do place a question in the chat. And what I'll do is I'll address those at the end of the webinar. Okay, so obviously, with the COVID crisis, and with lots of people at home, there's been quite a lot of attention on social media for reaching audiences in b2b technology. And in reality, though, we've actually seen b2b technology... --- ### Entrepreneurs in B2B Sales Podcast Interview: Running a $7M PR and Marketing Agency for B2B Tech Companies > Mike, Managing Director at Napier, recently featured on the Entrepreneurs in B2B Sales podcast, hosted by Jan Kartusek. - Published: 2020-05-15 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/05/a-podcast-interview-entrepreneurs-in-b2b-sales/ - Categories: News About Napier - Tags: Third Party Podcasts Mike, Managing Director at Napier, recently featured on the Entrepreneurs in B2B Sales podcast. Hosted by Jan Kartusek, Entrepreneurs in B2B Sales is a series of interviews with top B2B sales experts and marketers who share the information you need to succeed in B2B sales. Listen to the interview here, and discover how Napier helps clients sell highly technical products to technical decision-makers, and Mike's opinion on the effectiveness of customer stories and predictions for marketing technologies in ABM and Automations spheres. --- ### DPA Introduces Essential Suppliers List > DPA has introduced an essential suppliers list, which features companies who have confirmed they are business as usual during the COVID-19 pandemic. - Published: 2020-05-14 - Modified: 2020-06-22 - URL: https://www.napierb2b.com/2020/05/dpa-introduces-essential-suppliers-list/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Design, Products, and Applications (DPA) has introduced an essential suppliers list, which features companies who have confirmed they are business as usual during the COVID-19 pandemic. The directory is designed to inform DPA's readers about companies supplying essential components and provide important information that will enable readers to continue their day-to-day operations through these uncertain times. The supplier's list is free to join, and companies can enquire about being included by contacting andrew. quenault@imlgroup. co. uk. To view the suppliers' list, please click here. --- ### A Napier Podcast: Interview with Fernando Angulo - SEMRush > In our latest episode, on Napier’s Marketing B2B Technology Podcast, we interview Fernando Angulo, Head of Communications at SEMRush - Published: 2020-05-11 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2020/05/a-napier-podcast-interview-with-fernando-angulo-semrush/ - Categories: Electronics Media News - Tags: Marketing Strategy and Planning, media page podcasts In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Fernando Angulo, Head of Communications at SEMRush who shares how marketing professionals that don't specialise in digital can make use of a tool such as SEMRush to improve their marketing campaigns. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Interview with Fernando Angulo - SEMRush Speakers: Mike Maynard, Fernando Angulo Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Today, I've got Fernando Angulo, who is from SEMRush. Hi, Fernando, welcome to the podcast. Fernando: Hi, thank you for having me here today. Mike: That's great. So tell me a little bit about SEMRush. You know, your product for SEO and paid search, I believe, can you just give me a bit of a background about what it does? And who you sell the product to? Fernando: Oh, definitely. So if let me give you let me explain you with an example. So if someone is creating a webpage, and they want to have better results, so to be more visible on the SERPs on the on the results page of Google, they need to do a lot of inside work with... --- ### elektroniknet.de Announces New Direct Link Program > We were delighted to hear the news about elektroniknet.de's new direct link program, which has been introduced to expand digital advertisement offerings. - Published: 2020-05-11 - Modified: 2020-06-22 - URL: https://www.napierb2b.com/2020/05/elektroniknet-de-announces-new-direct-link-program/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Websites for B2B Technology As publications have begun to adapt to these challenging times, we were delighted to hear the news about elektroniknet. de's new direct link program, which has been introduced as part of an effort to enlarge its digital advertisement offerings. The program has been introduced alongside e-papers, and digital trade fairs, and offers the opportunity for clients to 'book' keywords, which will be linked from articles published on elektroniknet. de to a landing page of their choice. The client has the option to book any keyword including the companies name, and are offered a prominent placement in the editorial content. At Napier, we think its great to see such an innovative approach being taken by elektroniknet. de, who have shown they are willing to adapt to the current new reality and offer clients something a bit different. We look forward to seeing the great results this program will deliver. For further information on this program, please visit elektroniknet. de's website, and contact a member of the editorial team. --- ### Process Industry Informer Launches Podcast Series > Process Industry Informer has launched its podcast series, which will discuss the latest technologies and insights in the manufacturing process industries. - Published: 2020-05-01 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/05/process-industry-informer-launches-podcast-series/ - Categories: Industrial Media Process Industry Informer has recently launched its own podcast series, which will discuss the latest technologies and future insights throughout the manufacturing process industries. Hosted by expert Dave Howell, the first three episodes are now live, featuring interviews with Steve Leech, Business Manager for Process Control Systems at Siemens, Jamie Clayton, Operations Manager at Freeman Technology, and Fréderick Motte, VP Customer Success at TrendMiner. We've started to see more and more publications launching their own podcast, and with current circumstances, this is a great way for Process Industry Informer to engage and inform their readers in an alternative way. To subscribe or listen to the podcasts, please click here. --- ### European Rubber Journal Announces Elastomers for Sustainability Competition > European Rubber Journal (ERJ) has announced that it's July/August Issue will include a special feature, the Elastomers for Sustainability Initiative (E4S). - Published: 2020-04-30 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/04/european-rubber-journal-special-10-materials-technologies/ - Categories: Industrial Media - Tags: B2B Technology Awards European Rubber Journal (ERJ) has announced that it's July/August Issue will include a special feature, the Elastomers for Sustainability Initiative (E4S), which will identify 10 of the most significant advances in the field of elastomer/rubber technology. The publication has launched the E4S competition, which has invited both readers and companies to submit entries. The competition aims to help ERJ identify its Top 10 new materials technologies, based on their contribution to enhancing the environmental profile of the industry. The E4S competition comprises of five categories, with individuals and companies able to provide suggestions, along with supporting details which can include published information, ranging from press releases to technical papers. E4S entries should ideally involve a product application, which has been commercialized within the last 18 months and materials technologies at an advanced stage of commercialization will also be considered. Categories include: Automotive components Construction, incl. recreational areas Consumer, medical and other GRGs Industrial products Tires The top 10 technologies will be selected by an independent panel, comprising experts from leading industry associations and academic groups. With companies able to submit entries till the 28th May, there is still time to enter and be in with the chance of being featured in ERJ's Top 10. Here at Armitage, we look forward to seeing the results from what is an interesting competition, and the impressive technologies we are sure will emerge. To find out more information on how you can enter, please click here. --- ### Napier Launches Podcast Channel > We are excited to announce the launch of Napier's Marketing B2B Technology Podcast, which will cover the latest trends and tactics for B2B marketers. - Published: 2020-04-29 - Modified: 2020-04-29 - URL: https://www.napierb2b.com/2020/04/napier-launches-podcast-channel/ - Categories: News About Napier - Tags: B2B Technology Marketing Strategy, podcasts Here at Napier, we often talk about the importance of staying up to date with trends, even going as far as to put together quarterly trends presentations for our clients, to ensure they stay up to date with the latest in the B2B technology industry. With this in mind, we are excited to announce the launch of Napier’s podcast channel – The Marketing B2B Technology Podcast. Aimed at anyone who works in marketing, PR or communications within the B2B technology sector, our podcast will cover the latest trends and tactics, covering topics from media relations to marketing automation. Check out our first couple of podcasts here, and why not get in touch to tell us your thoughts, we’d love to hear from you. --- ### Aspencore Announces Virtual Power Conference & Exhibition for 2020 > Aspencore has recently announced the launch of PowerUP a virtual conference and exhibition focussing on power electronics, due to take place in June. - Published: 2020-04-28 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/2020/04/aspencore-virtual-power-exhibition-2020/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech Aspencore has announced the launch of a virtual conference and exhibition, focussing on power electronics, due to take place from June 16th-18th 2020. The PowerUP Virtual Expo is a three-day virtual event and is planned to work in a similar format as a live exhibition and conference would. It will feature a fairground, an exhibition hall, as well as a conference area. Exhibitors will be able to present their products and solutions, and chat rooms will allow direct communication between visitors and exhibitors. With power electronics playing an increasingly important role in various markets such as automotive, industrial, and consumer; as well as enabling technology for a wide range of new functions that enhance automotive and smart grid performance, safety, and functionality; the PowerUP Virtual Conference will be open 24 hours a day with live presentations from 14. 30-17. 30 CEST (8. 30-11. 30 EST) Key topics of the conference include: Motor control solutions Wide-band gap semiconductors Smart/renewable energy Virtual trade shows and webinars have become a clear trend since the COVID-19 outbreak, and it's great to see Aspencore use this tactic as an opportunity to provide valuable insight into the power industry, during a time where physical trade shows are an impossibility. To view the full agenda and find out further information, please click here. --- ### EETech Introduces 'Story First' Format to New Engineering Podcast > EETech has announced the launch of its new media podcast, Moore's Lobby; an electrical engineering podcast that focuses on technical issues and more. - Published: 2020-04-28 - Modified: 2020-04-28 - URL: https://www.napierb2b.com/2020/04/eetech-introduces-story-first-format-to-new-engineering-podcast/ - Categories: Electronics Media News - Tags: podcasts, UK and British Technology Publications EETech has announced the launch of its new media podcast, Moore's Lobby; an electrical engineering podcast that shines a light on the electronics industry's most pressing technical issues, from the rise of simulation to the role of analog design. The podcast will bring a 'Story First' content mentality through 30-minute narratives and will be hosted by David Finch, a New York Times bestselling author and 20-year veteran of the electronics industry. “We’re thrilled to launch the podcast as a new media type for our readers to enjoy as they work, tinker, or relax,” said Kate Smith, Director of Digital Content for EETech. “While the format is new, our dedication remains the same as we pursue excellence in technical accuracy, thought-provoking conversation, and a clear representation of the experiences and challenges EEs face. ” “Moore’s Lobby brings real value to our community by featuring stories about successful EE peers, inspiring them with new ideas for their projects,” added Adam LaBarbera, co-founder and CEO of EETech. With the first episode due to discuss the impact COVID-19 has had on design engineers around the globe and what they are doing to adjust, we are excited by EETech's new approach to engage with their readers during this uncertain time and look forward to hearing what we are sure will be positive reviews about the podcast. The first episode of Moore’s Lobby will go live Thursday, April 30th, and episodes will be released biweekly on all preferred podcast platforms (including Apple Podcasts, Spotify, Google Play,... --- ### Guest Blog Post - Ian Poole - Keep Flexible and Keep an Eye on Your Stats In Times of Disruption > Ian Poole explores how in this unprecedented time companies can stay flexible and use stats to understand what their readers are looking for. - Published: 2020-04-27 - Modified: 2020-04-27 - URL: https://www.napierb2b.com/2020/04/ian-poole-keep-flexible-stats-in-times-of-disruption/ - Categories: Electronics Media News - Tags: COVID-19, UK and British Technology Publications We were delighted to receive a guest blog post from Ian Poole, Editor of Electronics Notes, who explores how in this unprecedented time companies can stay flexible and use stats to understand what their readers are looking for. Keep Flexible and Keep an Eye on Your Stats In Times of Disruption We have all been experiencing disruption as a result of the current pandemic, and it has affected every business in one way or another. One of the things we have been noticing at Electronics Notes is how quickly things have changed over the last month or so with regard to traffic and what people are looking for from our website. One of the ways of gaining both more visitors and more reputation for the website is to respond to these needs as quickly as possible. Flexibility is the name of the game as a slight change in direction may be needed. These concepts can be applied to websites and all businesses in a variety of ways. From our experience, I think there are two lessons we have learned: Try to anticipate the needs and what people are looking for Keep a very good eye on the website stats and trends to see what is happening and what trends are appearing Although it is not possible to react to both instantly, responding to them as best you can enables you to respond to the needs of the moment, receive more traffic, build authority for the website, and extend the visitor... --- ### UK Embedded Show Postponed to 2021 > The UK Embedded Sho has announced it will be postponed to next year, taking place on 13th May 2020, due to Covid-19 crisis. - Published: 2020-04-27 - Modified: 2020-04-28 - URL: https://www.napierb2b.com/2020/04/uk-embedded-show-postpone-2021/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech We recently wrote a blog announcing the new UK Embedded Show, due to take place on the 14th May at the Windmill Village Best Western Plus in Coventry. We were unsurprised to hear that the organizers have made the decision to postpone the show. Now taking place on 13th May 2021, the event invites the close-knit community of Embedded professionals and engineers to come together and explore new ideas and technological advances. Tanya Jane, Marketing Manager at Hitex, commented "I took the decision to move UK Embedded back by a complete 12 months for several reasons. One was the lack of space in the calendar for the final portion of the year. With many other events in the same boat, I did not want UKEmbedded to get lost in a saturated event marketplace, with everyone clamouring for the same audience. However, the bigger reason behind the move brings me back full circle to where my thought process for the conference started from – the first half of the calendar year is empty in terms of embedded-focussed events. The embedded industry needs focus all year round, not just in one 3 month window in Q3 and 4. ” Here at Napier, we were pleased to hear that the event had been postponed rather than cancelled, and we look forward to hearing all about the event and the great feedback we are sure it will receive when it is able to take place next year. --- ### WEKA FACHMEDIEN Unveils WEKA Online Campus > Publishing house WEKA FACHMEDIEN has unveiled its WEKA online campus, a platform that features online and events and webinars. - Published: 2020-04-24 - Modified: 2020-04-30 - URL: https://www.napierb2b.com/2020/04/weka-fachmedien-unveil-weka-online-campus/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Webinars and Webinar Technology Publishing house WEKA FACHMEDIEN has unveiled its WEKA online campus, a platform that features online events and webinars in the fields of electronics, automation and ICT. The platform, which is completely free of charge, offers visitors the opportunity to register for a mixture of webinars. Webinar theme days are often held covering topics such as working at home, and recordings of past webinars can be streamed at any time. With interaction and discussion a key component, WEKA offers a valuable platform where members of the industry can learn and discuss with qualified industry experts. To find out more about the online campus, and the webinars it has to offer, please click here. --- ### Electronic Component Show Rescheduled for 2021 > The Electronic Component Show (ECS) has announced that this year's show will be rescheduled to 2021, following the escalation of the COVID-19 outbreak. - Published: 2020-04-24 - Modified: 2020-04-28 - URL: https://www.napierb2b.com/2020/04/electronic-component-show-rescheduled-for-2021/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech The Electronic Component Show (ECS) has announced that this year's show will be rescheduled to 2021, following the escalation of the COVID-19 outbreak in the United Kingdom. Now due to take place on Thursday 20th May 2021, the organiser's decision to move the event back a full year stems from a large number of shows already being postponed until late Q3 and Q4 of 2020. In what is already a busy time of the year for shows, and with the health and safety of visitors and exhibitors the number one priority, the postponement of the show by a year will ensure safety and give the industry time to deal with these unprecedented circumstances. All pre-registrations and exhibitors will automatically be transferred over to the 2021 event; and in June, the show will be providing a tabloid ECS edition containing written presentations of the seminars that were due to take place and information about the exhibitors. If you are a registered reader of Electronics Sourcing UK or you were pre-registered for the event, you will receive a free copy. The Electronic Component Show is the latest in a long line of events to postpone to 2021. With the uncertainty of the future and the long-lasting effects of the UK lockdown, it's no doubt that this is a wise decision, and we look forward to seeing the success of the show in 2021. --- ### Digital Alternative Planned for PCIM Europe 2020 > PCIM with now take place with a digital alternative, with plans to implement virtual formats with digital presentations and exchange opportunities. - Published: 2020-04-23 - Modified: 2020-04-29 - URL: https://www.napierb2b.com/2020/04/digital-alternative-planned-for-pcim-2020/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech It was recently announced that due to the continual spread of COVID-19 in Europe, PCIM Europe 2020 would be unable to take place as planned. Organisers have now announced that this year's power exhibition and conference will instead offer the power electronics community a digital alternative; with digital formats currently being developed with which exhibitors and speakers can exchange views on product innovations and the latest research topics with visitors and participants virtually. This will also include an online conference with live and on-demand solutions for interactive presentations. Although further details are yet to be confirmed, we can assume PCIM will implement a similar format to the PowerUP Virtual expo. Taking place from 7th-8th July 2020, this digital alternative seems like the next best step to still allow exhibitors and visitors the opportunity to exchange knowledge and insight; and we look forward to hearing feedback on what visitors and exhibitors thought of this approach. --- ### DFA Media Introduces Re-direction Service for Home Addresses > DFA Media has introduced a re-direction service, offering the opportunity for readers to have their monthly magazine copy re-directed to their home. - Published: 2020-04-23 - Modified: 2020-04-30 - URL: https://www.napierb2b.com/2020/04/dfa-media-introduce-re-direction-service-for-home-addresses/ - Categories: Electronics Media News - Tags: COVID-19, UK and British Technology Publications DFA Media has introduced a re-direction service for its publications, offering the opportunity for readers to have their monthly copy re-directed temporarily to their home address. The opportunity to receive a digital copy is also available and the request can be submitted here. We've recently heard about the problem of magazines getting to readers due to the global effects of COVID-19; so it's great to see publishing houses adapt to the current climate and provide readers with options to still receive the monthly copies of their magazines. Readers can follow the instructions below to take advantage of the re-direction service, or visit a DFA Media publication website to find out more: Setup delivery to your home address: Visit: dfamedia. my-subs. co. uk and login o Your login will be your email address. o If you have forgotten your password you can click 'Forgot Password? ' on the login page to reset it. Click on 'My Delivery Address'. Answer 'No' to the question "Are all of these details correct? ". Answer 'I want this delivered to my home address' to the question "Why is your address not correct? ". Enter your new delivery address, and save at the bottom. --- ### Elektronik Welcomes Birgit Fischer to Sales Team > Eletronik has welcomed a new member, as Birgit Fischer joins the Elektronik sales team, replacing Jeanette Rober who left the team last year. - Published: 2020-04-21 - Modified: 2020-04-30 - URL: https://www.napierb2b.com/2020/04/elektronik-welcome-birgit-fischer-to-sales-team/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Elektronik has welcomed a new member, as Birgit Fischer joins the Elektronik sales team. Birgit replaces Jeanette Rober who left the publication back in December 2019. We wish Birgit the best of luck in her new role! --- ### DFA Media Welcomes Andy Pye as Consultant Editor > Congratulations to Andy Pye who has joined DFA Media as Consultant Editor for Drives & Controls, Smart Machines & Factories, and Plant & Works Engineering. - Published: 2020-04-20 - Modified: 2020-04-30 - URL: https://www.napierb2b.com/2020/04/dfa-media-welcome-andy-pye-as-consultant-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Congratulations to Andy Pye who has joined the DFA Media team as Consultant Editor for Drives & Controls, Smart Machines & Factories, and Plant & Works Engineering. Andy joins the team with four decades worth of experience in leading design and manufacturing titles; with his most recent assignment including the launch of Controls, Drives and Automation, where he has worked for the past eight years. Andy is a graduate material engineer and spent five years in engineering consultancy prior to joining the technical publishing industry in 1980 as deputy editor of Design Engineering. We wish Andy the best of luck as he moves forward in his new role! --- ### Replacing Events in the Era of Social Distancing > In tihs blog we explore what B2B technology companies can do to replace their events programme in the era of social distancing. - Published: 2020-04-20 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/2020/04/replacing-events-in-the-era-of-social-distancing/ - Categories: Marketing Blog - Tags: COVID-19, Marketing Strategy and Planning, Shows and Events for B2B Tech Trade shows, seminars and other face-to-face events are very expensive, but frequently a key part of many companies’ marketing strategies. The opportunity to meet and build relationships with customers and prospects face-to-face is highly valuable, and an event team that works hard can produce great results. In the era of COVID-19 social distancing, however, events are no longer an option. So, what can B2B technology companies do to replace their events programme? Webinars One of the obvious ways to replace speaking opportunities and other interactions at events is by holding a webinar. Personally, I feel that webinars were very slow to take off, but in the past few years, they have often been clients’ top lead generation tactic. Even before isolation, engineers were keen to watch webinars, and now they are at home our clients are reporting even bigger attendance (50% or more than before the crisis). Webinars are super-easy to run. There are many tools available that make the process of delivering a webinar simple: for example well known, large vendors such as GotoWebinar and smaller vendors such as Webinar Geek that are perfect for less-ambitious events. Companies like WorkCast even offer managed events where they ensure the technology works flawlessly. Webinars are hard to deliver. It is surprisingly tough to present with no audience feedback, and frequently attendees are only giving partial attention to the presentation. Practice is obviously key: no one excels when presenting a webinar for the first time, so practice before the main event. You... --- ### Entries Now Open for British Engineering Excellence Awards 2020 > Entries are now open for the British Engineering Excellence Awards (BEEAs) 2020. Taking place on Friday 23rd October at the prestigious Landmark Hotel. - Published: 2020-04-17 - Modified: 2020-04-22 - URL: https://www.napierb2b.com/2020/04/entries-now-open-for-british-engineering-excellence-awards-2020/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Entries are now open for the British Engineering Excellence Awards (BEEAs) 2020. Taking place on Friday 23rd October at the prestigious Landmark Hotel, London, this year's event features a total of 11 categories to enter, with winners also being entered into the 2020 Grand Prix award. The BEEAs, now in their 11th year, provide the industry with an opportunity to showcase and celebrate the most innovative design engineers in the UK. Entries for the awards are free, and companies are able to enter as many categories and products as they wish. Here at Napier, as always we support any awards that celebrate the hard-workers in the industry, and we wish the best of luck to all entrants! To find out more about the categories and how you can enter, please click here. --- ### The Importance of Google Analytics and How the Napier Group is Here to Help > In this blog we explore how Google Analytics can help you track your data and how our link generator can help you track results accurately - Published: 2020-04-15 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/04/the-importance-google-analytics-how-the-napier-group-help/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers, Social Media for B2B Marketers Whether you run a business, website, personal blog or social media accounts; Google Analytics is the ultimate free tool you need to adopt to help you succeed in this increasingly important digital world. Do you know where your leads are coming from? How long are customers staying on your website? What social media channels give you the best return of investment? Google Analytics is an online tool designed to answer these questions by analysing your website traffic. It allows you to understand your website and users to better evaluate the performance of your marketing, content, products and more. Based on one platform, you can gain access to Google’s unique insights and machine learning capabilities to make the most of your data. In fact, Devrix states that at least "38% of companies rely heavily on data to gather information about customer behaviour that they can use to improve their sales flow". Google Analytics adds a few lines of tracking code into the code of your website and this then monitors the various actions your website visitors take including: demography, age, pages visited, and time spent on the website. It’s a platform that caters to all levels of experiences, from beginners to full-time professional data analysts. It’s a helpful tool for marketers because not only is it free, but it allows you to see the performance of all your marketing campaigns whether its Pay Per Click (PPC), Search Engine Optimization (SEO), new blogs, or sales; and ultimately enables you to make informed... --- ### A Napier Podcast: Interview with Adrian Tobey - Groundhogg.io > In our latest episode, on Napier’s Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of Groundhoog.io. - Published: 2020-04-14 - Modified: 2021-03-02 - URL: https://www.napierb2b.com/2020/04/a-napier-podcast-interview-with-adrian-tobey-groundhogg-io/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of Groundhoog. io, who discusses where he decided he wanted to build a marketing automation system, and how he managed to become so successful in such a short space of time. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Adrian Tobey - Groundhogg. io Speakers: Mike Maynard, Adrian Tobey Mike: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Okay, so today my guest on marketing b2b tech is Adrian Tobey. Adrian is the CEO of groundhogg. io and he tells me that groundhogg does cool things. And one of the things that groundhogg is doing at the moment is developing a WordPress plugin that enables low cost marketing automation. So welcome, Adrian. Adrian: Thank you for having me on, Mike. Pleasure to be here. Mike: Great. Okay. Do you want to tell me just a little bit about what groundhogg is doing? And you know how you position the product? Adrian: Yes. So, I come from a background in digital marketing and marketing automation, mainly from the Infusionsoft community. If you're familiar with the Infusionsoft CRM, now known as... --- ### Alix Paultre Moves to Evaluation Engineering > Congratulations to Alix Paultre who has recently announced his move from Embedded Computing Design to Editor of Evaluation Engineering. - Published: 2020-04-13 - Modified: 2020-04-22 - URL: https://www.napierb2b.com/2020/04/alix-paultre-moves-to-evaluation-engineering/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Congratulations to Alix Paultre who has recently announced his move from Embedded Computing Design to Editor of Evaluation Engineering at Endeavor Business Media. We wish him the best of luck in his new role! --- ### Ad Blocking: How Does it Work and What Should Publishers do About it? > This blog post provides a primer that explains the technology and how publishers are fighting back against ad blocking. Read our blog to find out more. - Published: 2020-04-08 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2020/04/ad-blocking-how-does-it-work-and-what-should-publishers-do-about-it/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Websites for B2B Technology If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will potentially reduce the number of times advertising is seen, either making your campaign less effective or reducing your advertising income. This blog post provides a primer that explains the technology and how publishers are fighting back against ad blocking. When you’ve read this, you’ll have a good understanding of the technology and the issues surrounding ad blocking. What is Ad Blocking? Ad blocking is a technique that removes adverts from a web page. It’s that simple, and people have developed other similar applications, including several that replace images. One example is a Chrome extension that replaces all images on a page with photos of Chuck Norris. Why do People Block Ads? There are a couple of reasons why people choose to block adverts: either they “don’t like ads” or they are frustrated with the time to render advertising-heavy websites. There is a huge moral debate about whether it’s ethical to access content that’s advertising funded with an ad blocker, and many publishers deploy anti ad block technology to prevent it. Some people dislike ads because they don’t like being tracked, although ad blockers don’t necessarily block all tracking, only the adverts that are the result of tracking. Why are Publishers so Upset? Ad blocking is a serious threat to many publishers’ business models, particularly in B2B. Traditionally B2B magazines were typically funded by advertising, with companies keen to pay... --- ### Hannover Messe Cancelled for 2020 > Hannover Messe has been cancelled for 2020, with digital alternatives available to visitors. The fair will return in 2021. - Published: 2020-03-31 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/03/hannover-messe-cancelled-for-2020/ - Categories: Industrial Media - Tags: Shows and Events for B2B Tech After recently announcing that the Hannover Messe would be postponed until July 2020, the organizers have now announced that the industrial fair will not take place this year, due to the increasingly critical situation of the COVID-19 pandemic. With comprehensive travel restrictions, bans on group gatherings, and a prohibition decree in the Hannover region, it's clear to see that holding the Hannover Messe was near impossible. The manufacturing industry is also being shown as struggling, as demand and sales in Germany decline, resulting in supply bottlenecks, production stops, and reduced working hours for employees. “Given the dynamic development around Covid-19 and the extensive restrictions on public and economic life, Hannover Messe cannot take place this year,” says Dr. Jochen Köckler, Chairman of the Board of Management, Deutsche Messe AG. “Our exhibitors, partners, and our entire team did everything they could to make it happen, but today we have to accept that in 2020 it will not be possible to host the world's most important industrial event. ” As the first time in 73 years that the Hannover Messe will not take place, organizers are not allowing the event to completely vanish, with plans in place to form a digital information and networking platform that will be available to customers soon. Various web-based formats will enable Hannover Messe exhibitors and visitors to exchange information and live streams will present interactive expert interviews, panel discussions, and best-case presentations. The online exhibitor and product search is also being enhanced, with a function that... --- ### How to Become a PR mastermind > Account Manager Imogen, details 5 tips and tricks on how you can become a PR mastermind and move forward effectively in your role. - Published: 2020-03-30 - Modified: 2020-03-30 - URL: https://www.napierb2b.com/2020/03/how-to-become-a-pr-mastermind/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech Sadly, we can’t tell you how to find toilet paper in these trying times, (sorry) but as you will already know, at Napier we don’t run out of blog roll (sorry again... ). There is a lot of ‘tips’ out there for starting out in PR and mastering the business. Industry do’s and don’ts and how to be successful, but in my opinion, a person is the biggest asset to working in this business. It’s a personal job and certainly not for the faint-hearted. You craft the message, liaise with the client, pitch the publications and therefore you must ensure you are able to achieve all these tasks. Below are some tips to help you move forward: 1 - Starting with the research (of course), the backbone to anything is the data behind it. It’s good to know about the client, the product and the target but PR is taking it a step further than the baseline. You need to look into the competition, what the product means to the consumer, is it breaking the market, who would be interested in the news. The more you research the more you can target your activities and streamline the success rate. 2 - Details are important. Be scrupulous with every detail whether it be in developing content and material or mitigating false messaging in reactive research. You need to know what you are writing and how to spot inaccuracies immediately. The industry isn’t slow, and it won’t take it’s time for you... --- ### 6 Tips for Improving your Email Marketing Campaigns > In this blog, we explore 6 ways you can improve your email marketing campaigns to enhance performance and keep your readers engaged. - Published: 2020-03-30 - Modified: 2020-03-31 - URL: https://www.napierb2b.com/2020/03/6-tips-for-improving-your-email-marketing-campaigns/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology, Marketing Strategy and Planning Whether you’re already an expert in email marketing or starting out new, your goals should be the same; to send effective emails that will engage your prospects or retain customers, which in turn will you help increase your sales. As email marketing remains one of the most effective ways of reaching your prospects and customers, in this blog, we explore 6 ways you can improve your email marketing campaigns to enhance performance and keep your readers engaged. Share content in a scannable and digestible way It’s important to remember that your readers are busy and will often only skim read emails. This is why it’s vital to ensure that your email is written in a user-friendly way that is easy to digest. Remember you only have a few seconds to make an impression, so create an email that has captivating headlines and use bullet points and headings to break up your content into sections. To ensure you grab your reader’s attention, keep your messaging short, succinct and to the point, so readers can understand the highlights of your email clearly. Send emails at the right time One of the best ways to improve the performance of your email campaigns and increase conversions is by ensuring that you are sending emails at the right time. According to GetResponse there are two time slots in the B2B industry you should be aiming for in order to get the best email open rates and click-through rates (CTR). This includes 9-11am and 3-5pm. However,... --- ### Elektronik Announce Changes to Editorial Calendar > Elektronik in Germany has announced changes to its editorial calendar due to the effects the coronavirus is having on delivery and production downtimes. - Published: 2020-03-24 - Modified: 2020-04-27 - URL: https://www.napierb2b.com/2020/03/elektronik-announce-changes-to-editorial-calendar/ - Categories: Electronics Media News - Tags: COVID-19, Editor News and Updates, Germany and German Tech Publications Elektronik has announced changes to its editorial calendar due to the effects the coronavirus is having on delivery and production downtimes in Germany. As such, Elektronik has made the decision to combine and make changes to the chosen topics for specific issues. Key changes to the editorial calendar include: Trade fair issue Hannover Messe new: Issue # 14 on 07. 07. (Instead of # 8 on 14. 04. ). The topics remain according to the media data and No. # 14 will be supplemented by a Hannover Messe focus Business & Markets (B&M) # 2: Merger with B&M # 3, new: Smart Cities, Energy & Mobility, RD 20. 04. Fair edition PCIM remains issue # 9 on 28. 04. with display at the fair. In addition, Elektronik # 15, RD 21. 07. will be thematically re-orientated to the PCIM and will be displayed at the trade fair. Automotive # 8: Merger with Automotive # 7, RD 30. 6. Business & Markets # 4: Merger with B&M # 8, Industrial & Embedded Vision RD 16. 11. Business & Markets # 5: Merger with B&M # 6, new: Smart Cities, Energy & Mobility, RD 20. 04. It’s not surprising in these difficult times that publishers are cutting back on their print publications. We think it’s important to remember that this is not an indication of any lack of influence for the publication. In reality, it’s likely that Elektronik and other publications will see far greater online traffic, and the reduction in print... --- ### PCIM Europe Exhibition and Conference Postponed > Mesago Messe Frankfurt GmbH has announced the postponement of this year's PCIM Europe Exhibition and Conference, due to the increased risk of covid-19. - Published: 2020-03-20 - Modified: 2020-04-27 - URL: https://www.napierb2b.com/2020/03/pcim-europe-exhibition-and-conference-postponed/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech Mesago Messe Frankfurt GmbH has announced the postponement of this year's PCIM Europe Exhibition and Conference, due to the increased risk of covid-19 in Europe. The event will now take place on the 28th-30th July 2020 at the Nuremberg Exhibition Centre. Petra Haarburger, Managing Director of Mesago Messe Frankfurt GmbH commented "The dynamic developments around covid-19 in Europe require all exhibition organizers to continually assess the situation. We very much hope that we have acted in the interest of all parties involved with this postponement and that we can make a joint contribution to delaying the spread of covid-19 in Europe". Here at Napier, we are not surprised to hear the news of Messe postponing PCIM, which joins a long list of events who have had no choice but to postpone or cancel in this unprecedented time. We are looking forward to hearing about what we are sure will be a successful event, when it is able to take place. To find out more information on the event, please view the website here. --- ### EETech Announce Media Partnership with 21ic.com > EETech has announced a new exclusive partnership with the largest Chinese electrical engineering community, 21ic.com. Read the blog to find out more. - Published: 2020-03-19 - Modified: 2020-03-24 - URL: https://www.napierb2b.com/2020/03/eetech-announce-media-partnership-with-21ic-com/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications, UK and British Technology Publications EETech has announced a new partnership with the largest Chinese electrical engineering community, 21ic. com. This move makes EETech the exclusive media partner to 21ic for North American and European companies seeking engagement with the Chinese market. 21ic currently provides valuable content across 15 industry verticals for the Chinese electrical engineering community, covering news products, applications, and trends. With more than 1. 1 million registered users and 12 million monthly page views, 21ic provides leading online resources for the EE community in China. Adam LaBarbera, co-founder, and CEO of EETech commented “This partnership provides an incredible opportunity to expand our community of engineers and support a growing market. 21ic is the largest electronics website in China. Partnering to unify our audience and deliver meaningful content is the foundation for our continued growth as a key resource for the global engineering community. ” “This partnership enables EETech to provide greater support and a wider range of reliable, quality resources for our growing EE community,” added Bob Dumas, Vice President of Sales at EETech. For more information on this partnership, please view EETech's website here. --- ### New Assistant Editor at IML Group > Congratulations to Sophia Bell who is the latest addition to the IML Group, joining the team as Assitant Editor for DPA, PBSI, and Connectivity. - Published: 2020-03-18 - Modified: 2020-03-24 - URL: https://www.napierb2b.com/2020/03/new-assistant-editor-at-iml-group/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Congratulations to Sophia Bell who is the latest addition to the IML Group, joining the team as Assitant Editor for DPA, PBSI, and Connectivity. Sophia joins the team as a Film and English Literature graduate from the University of East Anglia, and will be working closely with Paige West (Group editor) to develop content for the three publications. We wish Sophia the best of luck in her new role! --- ### Drives and Controls Exhibition Rescheduled > DFA Media, organiser of Drives & Controls Exhibition and its co-located events, has announced that that the show will be rescheduled for January 2021. - Published: 2020-03-17 - Modified: 2020-04-27 - URL: https://www.napierb2b.com/2020/03/drives-and-controls-exhibition-rescheduled/ - Categories: Electronics Media News - Tags: COVID-19, Shows and Events for B2B Tech, UK and British Technology Publications DFA Media, organiser of the Drives & Controls Exhibition and its co-located events, has announced that that the show will be postponed and rescheduled for 25th-27th January 2021, and will take place alongside the MACH Exhibition at the NEC, Birmingham in Halls 9 and 10. This decision means that the following co-located events have also been postponed: • Drives & Controls • Fluid Power & Systems • Air-Tech • Plant & Asset Management • Smart Industry Expo Although the decision to postpone was inevitable with the risk of the coronavirus. We are pleased that DFA Media has made the decision to postpone rather than cancel the event, as the revised date allows organisers to provide clarity and ensures that they have time and space to deliver the same high-quality event as promised, providing a safe and secure environment for the manufacturing sector. --- ### How We Solve the Top 10 B2B Marketing Challenges > Read our blog to discover the top 10 B2B marketing challenges our clients face, and how Napier helps them resolve the issue. - Published: 2020-03-06 - Modified: 2024-10-25 - URL: https://www.napierb2b.com/2020/03/how-we-solve-the-top-10-b2b-marketing-challenges/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning It’s surprising how often different clients raise the same challenges. That’s what’s great about agency life: we see the same problems, with different context, and can build a toolbox to resolve them. Here’s our list of the top 10 issues we help clients resolve: Content Creation Ensuring and Demonstrating Value Making Best Use of Marketing Technology Marketing Automation Lead Generation Awareness Data Management Video Creation Marketing Strategy Training Your Team 1. Content Creation When we talk to clients about marketing today, we discuss content creation and content distribution. This approach is so much better than starting with tactics, for example media relations, as it ensures we consider all options and create the best possible campaign each time. It’s also useful because content distribution and content creation are very different. Typically, marketers are dealing with many channels for content distribution, making channel selection and management a big challenge. Content creation is completely different: marketers struggle to get subject matter experts to create content and need external resources to work writing, graphics, video and online content creation. We’ve built an agency that is built on our in-house and freelance engineers and technical journalists, as well as marketeers who have chosen to specialise in B2B technology. In fact, more than half the agency once was a journalist or engineer. This means that we are able to help create content, whether our clients need copywriting, content for inbound marketing or video. Our focus is on generating the most compelling content that engages customers and... --- ### Try Out Our SMART Objective Generator Tool > The team at Armitage has designed a free SMART objective generator tool to help you effectively reach and monitor your objectives. - Published: 2020-03-02 - Modified: 2023-09-18 - URL: https://www.napierb2b.com/2020/03/try-out-our-smart-objective-generator-tool/ - Categories: Marketing Blog - Tags: digital marketing SMART objectives are used by both individuals and businesses to set and achieve goals. By setting goals we can focus on achieving them with the ability to closely monitor and measure progress. Here at Armitage , we understand how SMART goals can help businesses grow, which is why our team has designed a free SMART objective generator tool to help you effectively reach and monitor your objectives. SMART objectives are something which we all can forget to do, or a process which some may think is rather straightforward; but in reality, it’s easy to create our own objectives, but have we considered if they’re specific, measurable or time-bound? Without considering each element of ‘SMART’ our goals are unlikely to be reached. So what does the ‘SMART’ acronym stand for? Specific - Be specific about what you would like to accomplish- consider the 6 ‘w’s. Measurable - What metrics do you need to use? How will you measure progress? Achievable - Do you have the tools needed for your goal? What can you do to make it attainable? Relevant - Is your goal in line with your overall business objectives? Time-bound - Providing a target date for deliverables is key to reaching your target on time. Featured on our parent company’s website Napier, our quick and easy tool can help you create your own SMART objectives. Using the tool, simply describe what you want to achieve, how your goals will be measured and what you need to accomplish and it will... --- ### embedded world 2020 Goes Ahead Without Surprises > Despite coronavirus fears and major hardware suppliers pulling out, embedded world 2020 goes ahead with reasonable visitor numbers and 900 exhibitors. - Published: 2020-02-26 - Modified: 2020-02-26 - URL: https://www.napierb2b.com/2020/02/embedded-world-2020-goes-ahead-without-surprises/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech embedded world 2020 opened yesterday. After all the gossip and speculation about the event, with many major exhibitors pulling out, the first day was rather uneventful, and snow being the main talking point at the start of day 2. We've not covered the various companies that pulled out on the blog. It became clear fairly early on that once companies started withdrawing from Mobile World Congress, it would be very difficult for them to attend embedded world. It also only needed a couple of companies to pull out citing safety concerns for their employees and/or customers to trigger a domino effect. The truth is that it would be very difficult for any American company to have flown people out to the show from the USA once a couple of big players had publicly announced their withdrawal. So embedded world was in a rather difficult position. They must have known that there would be a domino effect, and that the show would be somewhat underwhelming in terms of visitors and exhibitors. We will probably never know in detail why embedded world went ahead when MWC was cancelled, but we suspect that the fact that the Messe which organises embedded world made it difficult for them to cancel one show without shutting down their whole business. MWC is organised by the GSMA, so they didn't have the potential of a similar knock-on effect. Whatever the reasons, the show did go on. It clearly hasn't been an easy couple of weeks for the... --- ### Napier Feature in The B2B Marketing Agencies Benchmarking Report 2020 > Napier was invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to move up the league table! - Published: 2020-02-25 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/2020/02/napier-feature-in-the-b2b-marketing-agencies-benchmarking-report-2020/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Strategy and Planning, news about napier Napier was recently invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to see that this year we have moved up in the league table! Here at Napier, we take the approach that size isn't everything, and we are focussed on pitching our business to the right type of clients, where we know our knowledge and deep insight of the market will help our clients' campaigns achieve maximum impact. It's great to see that this approach has resulted in us ranking higher in the league table. Managing Director Mike Maynard, was also invited to write a feature for this year's report, where he discusses what agencies need to do to avoid clients taking their work in-house. To read the feature for yourself, get in touch with us for a copy of the interview, or click here to get your own copy of the full report from the B2B Marketing Magazine... Don't miss us we're on page 56! --- ### Alternatives to Meaningless Marketing Metrics > Mike Maynard, Managing Director, explores alternatives to how marketers can avoid meaningless marketing metrics when measuring marketing success. - Published: 2020-02-25 - Modified: 2021-09-30 - URL: https://www.napierb2b.com/2020/02/alternatives-to-meaningless-marketing-metrics/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy, Measurement of B2B Technology PR & Marketing Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can be useful when analysing the performance of campaigns, they do not tell the whole story. Without context, many marketing metrics are meaningless, and frequently referred to as “vanity metrics”. An Example of Meaningless Metrics A great example would be one of our clients, who works in a specialist area where there are only a few thousand people globally who would be responsible for selecting their category of products. In this case, would having 50,000 followers be better than 40,000? It’s clear that not all of these followers are influential, so does more mean better? We need alternatives to these meaningless marketing metrics. Return on Marketing Investment The return on marketing investment (ROMI) is defined as the contribution to profit divided by the amount spent on the marketing campaign. Simple! Although this feels like a good alternative to meaningless metrics, it can be very difficult to measure ROMI. In particular it’s hard to attribute sales or profit to a specific marketing activity as you rarely have a situation where it’s only the marketing that changes. For example, a campaign to launch a new product would typically be supported by sales training and incentives. It’s very difficult to separate the impact of the different types of investment. Equally one marketing activity is unlikely to make all the different: typically, it’s the impact of many activities that ultimately causes someone to... --- ### New UK Embedded Show Announced for 2020 > Hitex UK has announced the launch of a new UK-based Embedded Show for 2020. UK Embedded will take place on Thursday 14th May. - Published: 2020-02-25 - Modified: 2020-02-25 - URL: https://www.napierb2b.com/2020/02/new-uk-embedded-show-announced-for-2020/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Hitex UK has announced the launch of a new UK-based Embedded Show for 2020. UK Embedded will take place on the 14th May at The Windmill Village Best Western Plus in Coventry; and is aimed at the entire embedded marketplace, inviting the close-knit community of Embedded professionals and engineers, to come together and explore new ideas and technological advances. The event will feature a strong conference agenda and will be supported with an exhibition, workshops, and training in response to engineers requiring time away from the office to be productive and application-led, not sales-led. Confirmed speakers already include Green Hills Software, LDRA, Pebble Bay and Feabhas. The exhibitor list is also growing rapidly, with confirmed names including Infineon, DCA, Anglia, ST, Renesas, LDRA and Thingstream, plus a healthy pipeline of others coming on board. “This is a fantastic addition to our smaller, user-group events which Hitex has become well-known for hosting”, said Tanya Jane, Marketing Manager at Hitex. “There are a few large “expo” style events and many smaller one-day technical conferences. The gap between these micro-events and the larger-sized events is wide and has created an opportunity to plug a gap, which I believe we will achieve with this event. ” UK Embedded offers something for all engineers at different levels of experience; including junior engineers in their first roles, senior engineers exploring new boundaries, project managers, developers, and designers. The conference and exhibition are free to attend, with a nominal charge being made to secure places on the... --- ### AV ELETTRONICA Announces Changes with New Independent Publisher > AV ELETTRONICA has revealed changes to its magazine for 2020, announcing new ownership by an independent publisher, who will relaunch the magazine. - Published: 2020-02-24 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/2020/02/av-elettronica-announces-changes-with-new-independent-publisher/ - Categories: Electronics Media News - Tags: Editor News and Updates, Italy and Italian Publications AV ELETTRONICA has revealed changes to its magazine for 2020, announcing new ownership by an independent publisher, who will relaunch the magazine with innovation in mind, and will design the magazine to offer information and opinions in a higher level for professionals in the electronics market. The publication will now feature an improved structure and will include new elements such as 'sections' that include interview articles with honorary characters on the international scene from leading organizations. As well as 'columns' which enable readers to focus on the primary ideas dealing with topics of recent hours, new scenarios, major events and news coming from suppliers. With 4,000 copies for each issue, AV ELETTRONICA will be a bi-monthly magazine, and will also be available in a digital format. At Napier, we are really pleased to see someone new take on the publication and place their focus on it; and we look forward to seeing more creativity and innovation from the AV ELETTRONICA team. --- ### The Life of a Marketing Specialist at Napier > Hayden, Marketing Specialist at Napier, is the latest to take part in our ‘Life at Napier’ series, explaining whart he gets up to in his role. - Published: 2020-02-20 - Modified: 2020-02-20 - URL: https://www.napierb2b.com/2020/02/the-life-of-a-marketing-specialist-at-napier/ - Categories: News About Napier - Tags: news about napier Hayden, Marketing Specialist at Napier, is the latest to take part in our ‘Life at Napier’ series. In this blog, Hayden shares how he has progressed in his role over the last 6 months. Why did you join Napier? I have now been with Napier for a total of six months, and it has gone by so quickly with the great support offered from everyone on the team. Prior to joining Napier, I worked as a Trading Support Manager in retail, so I understood what it was like working with customers and within a team to hit targets, but I had little knowledge of marketing and wasn’t sure what to expect from the role. Napier seemed like the perfect fit for me, as they were open and extremely supportive about providing training, and I’ve already learned a significant amount about marketing and the B2B technology industry. Although I was nervous to start, my colleagues knew that it was a new environment for me and all respected that it would take time for me to settle in. In the end, it was easy to acclimatize, as I was given great training from my director, Suzy Kenyon as well as support from everyone in the office. Since I have joined, I’ve learned so much from becoming a Marketing Specialist and the background of how a B2B business works within the technology industry. Tell us a bit about your role. Is it challenging, interesting? As a Marketing Specialist, I love being able to... --- ### Semtech's Lauren Roady - Marketing Expert Interview > Lauren Roady, Digital Corporate Marketing Manager at Semtech, is the latest marketer to take part in our marketing expert interview series. - Published: 2020-02-19 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2020/02/semtechs-lauren-roady-marketing-expert-interview/ - Categories: Electronics Media News - Tags: B2B Technology Marketing Strategy, Napier Client News Lauren Roady, Digital Corporate Marketing Manager at Semtech, is the latest marketer to take part in our marketing expert interview series. From Lauren's top tips for marketing automation campaigns to her view on the 3 biggest marketing challenges, we asked Lauren a variety of questions to learn everything we could about our latest marketing expert. In which marketing activities do you specialise? I’ve had the great opportunity to support everything from event marketing to sales enablement in my career so far, but I’ve found my happy place in digital marketing analytics. Digital marketing itself is an enormous landscape, so “specialty” is probably a misnomer. There are so many hats to wear in this field, every day brings a new challenge, plus the standards and toolsets are constantly changing. I’m a content creator, UX designer and statistician rolled into one. In school, I excelled at math and statistics, and love a good Pivot table, so the data analytics that come with digital marketing are like a warm cup of tea for me. You see a lot from this behind-the-scenes position in an organization; people outside of marketing communications have no idea the amount of elbow grease that can go into a single campaign. It’s rewarding to be able to measure the results and celebrate with the hard-working team that made it happen. How did you get to this point in your career? Was it planned, or did you just take opportunities when they appeared? In college I studied graphic communication with... --- ### The Life of an Account Manager at Napier > Callie, Junior Account Manager, is the second team member to take part in our ‘Life at Napier’ series, sharing details of her role. - Published: 2020-02-18 - Modified: 2023-07-17 - URL: https://www.napierb2b.com/2020/02/the-life-of-an-account-manager-at-napier/ - Categories: News About Napier - Tags: news about napier, PR and Media Relations for B2B Tech Callie, Account Manager, is the second team member to take part in our ‘Life at Napier’ series. Read the blog below to discover what Callie gets up to on a day-to-day basis, and what encouraged her to join Napier in the first place. Why did you join Napier? I recently joined Napier as a Junior Account Manager. I previously worked for a PR agency in London and was looking to relocate and leave the hustle and bustle of the city behind. I found the role at Napier and haven’t looked back! I wanted to find a role that would support my professional development and have a clear structure in place to help provide me with opportunities to grow and excel in a career in PR, and Napier has just that. There’s a system in place for each employee to manage their time, which also allows for reasonable flexibility around appointments (we all know how challenging it can be to get a doctor’s appointment in the first place, let alone trying to fit it outside of the 9am-5pm life! ); we are able to discover what is profitable; and who is at capacity with workload and needs help. There’s also a good system to shout about achievements and to highlight any challenges you may be facing to the management team. These systems were massive selling points to me as it shows Napier cares about each individual employee, celebrating their successes and helping when there are challenges, and developing their skillset to... --- ### Napier Joins Eurocom Worldwide as UK Member > We are delighted to share the news that Napier has joined Eurocom Worldwide, the global PR Network for B2B and Technology. - Published: 2020-02-17 - Modified: 2020-02-28 - URL: https://www.napierb2b.com/2020/02/napier-joins-eurocom-worldwide-as-uk-member/ - Categories: News About Napier - Tags: news about napier We are delighted to share the news that Napier has joined Eurocom Worldwide, the global PR Network for B2B and Technology. Napier joins the Eurocom network as the UK member, joining 26 PR and marketing communications agencies in 40 offices, covering 70 countries across all five continents. Similar to Napier, all agency members specialise in B2B with a focus on key technology, industrial and commercial sectors. “The UK has historically been a key market for our global network”, commented Robin Baker, Chairman of Eurocom Worldwide. “After our former long-term UK member was acquired, we have been screening the UK market for an agency with a similar DNA to our members – and the result could not be better. We’re delighted to welcome on board Mike and the Napier team! ” As we head further into 2020, we are excited about the future as part of the Eurocom network. As a UK member, we now have the opportunity to partner with like-minded agencies all over the world who share our dedication for the B2B and technology sectors, and who thoroughly understand our business approach. Mike, Managing Director at Napier commented “Napier now has access to a rich pool of partners who can likewise refer to us business as well as support our UK clients abroad. With the first Eurocom conference due to take place in March, I am looking forward to building relationships, and getting stuck in as part of the network”. --- ### Vicor and Napier Awarded Online Banner Marketing Excellence Certificate by Electronics Weekly > We were delighted to be recognized, alongside our client Vicor, with a certificate of excellence for online banner marketing 2019. - Published: 2020-02-17 - Modified: 2020-08-27 - URL: https://www.napierb2b.com/2020/02/vicor-and-napier-awarded-excellence-certificate/ - Categories: News About Napier - Tags: Napier Client News, UK and British Technology Publications We were delighted to be recognized by Electronics Weekly, alongside our client Vicor, who presented us with a certificate of excellence for online banner marketing 2019. The certificate was awarded in recognition of outstanding performance and engagement by achieving the highest MPU total number of clicks, and highest Wallpaper click-through rates. We would like to congratulate Vicor on this fantastic result! --- ### The Life of a Creative Services Manager at Napier > Rob Furby, Creative Services Manager at Napier, provides insight into his role, his day-to-day activities and what it's like working for Napier. - Published: 2020-02-17 - Modified: 2020-02-18 - URL: https://www.napierb2b.com/2020/02/the-life-of-a-creative-services-manager-at-napier/ - Categories: News About Napier - Tags: news about napier Here at Napier, we thought it was about time that we provided some insight into what life is like as part of the Napier team. With this in mind, we’ve asked different members of our team to share what they get up to on a day-to-day basis and the different elements of their role. First up is Rob Furby, Creative Services Manager at Napier. Why did you join Napier? Having originally come from a vehicle signage/design studio which focussed on B2C consumers, I was looking for a slightly different challenge that would utilise my existing skillset, and also allow me to develop in all aspects of my knowledge, in order to deliver creative projects for clients. Napier offered me a job that ticked all these boxes. Tell us a bit about your role. Is it challenging, interesting? My job is never the same on from one day to the next. There is always anticipation of what new projects could be on the horizon. Being involved from the customer brief all the way to the finished project, allows me to see how these projects develop through their lifecycle. Being in contact with the client throughout this process allows me to pass on ideas and talk through the benefits of certain decisions. I also work directly with Account Managers on client projects and collaborate with the Business Development team on internal projects, which consists of content ideas and brainstorming. I often have access to the finished design that I work on, which... --- ### A Day in the Life of a Senior Graphic Designer > Ross, Senior Graphic Designer at Armitage Communications, provides insight into his daily activities and responsibilities as Senior Graphic Designer. - Published: 2020-02-14 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/02/the-life-of-a-senior-graphic-designer/ - Categories: News About Napier - Tags: news about napier As part of our ‘day in the life’ blog series, Ross, Senior Graphic Designer at Armitage Communications provides insight into the activities and responsibilities of his role. From early on in my career, being creative and imaginative has always been where I wanted to be. As Armitage’s Senior Graphic Designer, I love what I do. This year I am celebrating my 10-year work anniversary and time has flown by. I can’t quite believe it, but each year I find myself sharpening my design skills whilst keeping an eye on new techniques. As technology advances and new apps are updated, I find myself evolving and tweaking the way I work, as changing my opinion on what looks good is important, in fact, it is essential. Design ten years ago is very different from how it is in the present day. Social media has had a big part in how we think about marketing and this has impacted design. Just as the styles of design have developed over time, I feel my time at Armitage has transformed my approach to work. With design you must keep an open mind. This is what keeps me passionate - there is no set routine with my day, I could be working on a brochure one day and then uploading a news article to a client’s website the next. Working at Armitage has taught me to adapt and develop, taught me to listen to different ideas or opinions, allowed me to embrace different possibilities, opportunities, people,... --- ### EETech Media Relaunch EE Power > EETech Media has announced the relaunch of its EE Power site, offering visitors access to a wide range of new features and content. - Published: 2020-02-14 - Modified: 2020-02-14 - URL: https://www.napierb2b.com/2020/02/eetech-media-relaunch-ee-power/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology EETech Media has announced the relaunch of its EE Power site, offering visitors access to new features and content. As a leading online source for power electronics product news and industry announcements, EE Power's new site introduces a wide range of both practical and aesthetic changes for visitors to enjoy. This includes a new bookmarking system that allows users to save articles and add favourites to their personal collection, as well as several new content categories to aid in improved, user-friendly site navigation. EETech Director of Digital Content Kate Smith commented, "EE Power is a growing community where power experts can interact with their peers and contribute to trending conversations. With this relaunch, we hope to show our dedication to the EE Power community with our investment in the brand. ” The site will also feature a brand-new technical forum, alongside new tools and calculators, to help drive user collaboration, connect readers, and guide the evolution of EE Power’s content, whilst also helping engineers further their education and knowledge of power engineering. “This updated version of EE Power will help users from young power engineers to industry leaders, connect and continue learning about the exceptional power content they have come to expect from our site,” EE Power Editor Hailey Stewart said. For further information, and to view the new features and content yourself, please click here. --- ### From Intern to Business Development Manager > Hannah Kelly, Business Development manager at Napier, shares her journey at Napier, as she progressed from Intern to Business Development manager. - Published: 2020-02-12 - Modified: 2020-02-12 - URL: https://www.napierb2b.com/2020/02/from-intern-to-business-development-manager/ - Categories: News About Napier - Tags: news about napier I think its fair to say that my journey at Napier has been a successful one. I originally joined the team back in 2016 as a Summer Intern, which was my first real insight into the world of PR and Marketing. As I headed into my third and final year at Bournemouth University, Napier offered me the great opportunity to stay on as an intern and work one day a week, as I finished my degree in Media and Communications. Being an intern at Napier allowed me to see theory in action and gain a vital understanding of the day-to-day running of the business, as well as helping me understand what would be expected of me as I left the student world behind. After completing my degree, I was thrilled to be asked to join the team full-time as Marketing Specialist, with a 50/50 focus on supporting Napier’s business development activities and client work. My daily activities included writing content for Napier, updating the website, as well as content writing, and organising and creation of ads for our clients. The great thing about working at Napier, is that the management team guide you and give you time to understand what aspect of the job you both like and excel in the most. For me it was obvious that Business Development was the route I wanted to go down, and once I had made that clear, the management team were fantastic in letting me know what I needed to achieve in... --- ### From Apprentice to Marketing Specialist – National Apprenticeship Week 2020 > Taylor Green, Marketing Specialist at Napier, shares her story of how her apprenticeship kickstarted her career in marketing. - Published: 2020-02-04 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/02/apprentice-to-marketing-specialist/ - Categories: Marketing Blog - Tags: Apprenticeships at Napier It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As each year passes and the National Apprenticeship Week dawns, I often reflect on how my apprenticeship allowed me to blossom into the Marketer I am today. In this blog I thought I would share my perspective on how an apprenticeship helped kickstart my career. When I completed my A-Levels back in 2015, I wasn’t certain about what I wanted to do, or where I wanted to go after Sixth Form. I then applied for an apprenticeship at Cambridge Regional College and since then, I haven’t looked back. My progression throughout the programme really gave me the boost I needed to develop critical skills needed in a professional environment. I chose the apprenticeship path over University, and I strongly believe that it was the right decision for me. Armitage gave me the opportunity to develop my marketing skills and gain valuable career experiences in a real working environment; something I didn’t think was possible at such an early stage. Still today I am grateful for the time and training the company dedicated to my development during my apprenticeship. During my time as an apprentice, I was able to build my reporting and Microsoft office skills as well as build relationships with clients and work on various exciting B2B marketing campaigns. In 2017 I became a Marketing Specialist at the Saffron Walden office, and continued... --- ### Do you Know the Difference Between your MQLs and SQLs? Try Our Definition Tool > Try out our MQL and SQL definition tool to define the behavioural and characteristics features you are looking for in an MQL and an SQL. - Published: 2020-01-30 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/01/difference-between-mqls-and-sqls-definition-tool/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy Many of us constantly pick up new leads that might lead to new business for us, either through strategies such as inbound marketing, or by attending conferences, trade shows, and events. But how do we sift the leads that are serious about getting help with marketing from others with only a casual interest in what we can do? The more casual leads are known as Marketing Qualified Leads, or MQLs, while those closer to buying our services are Sales Qualified Leads or SQLs. We need to know the difference, so we can point MQLs towards more marketing material or take a more active sales approach with SQLs to convert them into real clients. To help define who is who, we have built a tool that helps you clarify the characteristics of both MQLs and SQLs, identifying which behaviours qualify the lead for marketing or sales effort. The tool takes you through a series of questions for each section and then provides an easy to read breakdown of your information – this defines the behavioural features you are looking for in an MQL and an SQL. Try our MQL and SQL definition tool now, and get in touch to let us know if our tool has helped you! --- ### 6 Tips to Getting Started with Marketing Automation > We’ve pulled together our top six tips to getting started with marketing automation, to help marketers use the system successfully. - Published: 2020-01-30 - Modified: 2020-09-04 - URL: https://www.napierb2b.com/2020/01/6-tips-to-getting-started-with-marketing-automation/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology Marketing automation can provide B2B marketers with the opportunity to market more efficiently, quickly and successfully. But making the commitment to purchase a marketing automation platform can be a big decision, and B2B marketers can find it daunting to understand where they should begin, with such a wide range of resources available to them. It’s important to have a marketing automation strategy in mind when getting started. If you don’t, its easy to get lost in the wonderment and capabilities of a marketing automation platform, without achieving any real results. Here at Napier, we are keen supporters of marketing automation and have experienced first-hand how it has improved sales for our clients. This is why we’ve pulled together our top six tips to help marketers use marketing automation systems successfully from the beginning. Marketing Automation must be strategy-led As with all marketing initiatives, the implementation of marketing automation needs to be strategy-led in order to be effective. You need to understand where marketing automation fits with your overall marketing strategy plan, and it simply boils down to one question ‘What are you trying to achieve? ’. Whether its lead nurturing, or an increase in sales, its vital to know what you are trying to achieve, in order to understand whether you are being successful. Focus on your pain points first B2B marketers can often fall into the trap of trying to fix every problem at once. With marketing automation it’s important to focus on your true pain points, and get... --- ### Value of Video in 2020 > If your still wondering whether a video investment is right for you, check out our infographic that proves the value of video in 2020. - Published: 2020-01-29 - Modified: 2020-01-29 - URL: https://www.napierb2b.com/2020/01/value-of-video-in-2020/ - Categories: Marketing Blog - Tags: Video Marketing in B2B Technology Over the last few years, its clear that video has become a key marketing tactic, and with the digital landscape continually shifting, marketers have no choice but to deliver their content the way consumers want it. Yet, some marketers are still hesitant in investing a significant amount of their budget in video. If your still wondering whether a video investment is right for you, check out our infographic below that shares some key video marketing stats, to prove why 2020 is the right time to make your first marketing video. --- ### PCB Design and Manufacturing Live Returns for 2020 > PCB Design and Manufacturing Live has announced its return for 2020, and will take place on Thursday 12th March at the British Motor Museum in Gaydon. - Published: 2020-01-28 - Modified: 2020-01-28 - URL: https://www.napierb2b.com/2020/01/pcb-design-and-manufacturing-live/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech PCB Design and Manufacturing Live has announced its return for 2020, taking place on Thursday 12th March at the British Motor Museum in Gaydon. Organised by MA Business, publishers of New Electronics; the show is the UK's only dedicated PCB design, manufacture and test event, providing visitors with a comprehensive programme of CPD-accredited seminars, and the opportunity to network with PCB experts and over 120 market leading suppliers offering innovative new solutions and interactive product demonstrations. With the show in its third year, research has revealed that more than 40% of all visitors are there to solve a specific query related to PCB design, test or manufacture. “PCB Live is unique in the electronics industry” commented Peter Ring “and not just because it showcases everything connected with PCB design, test and manufacture. This is a real problem solving event: small enough for visitors to get around in a couple of hours without missing anything, yet big enough to offer a selection of solutions, ideas and inspiration whatever the needs of the visitor” PCB Design and Manufacturing Live is co-located alongside three other specialist engineering technology events under the overall banner of the Engineering Solutions Live event. All pre-registered visitors will receive a free entry pass to the British Motor Museum where 300 iconic vehicles marking the path of UK automotive design and manufacturing excellence may be viewed. For further information, and to find out how you can attend. Please click here. --- ### 5 Best Practices for Social Media > We’ve pulled together five best practices for social media you should consider, in order to achieve optimal results from your social media strategy. - Published: 2020-01-27 - Modified: 2020-01-30 - URL: https://www.napierb2b.com/2020/01/5-best-practices-for-social-media/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers There’s no denying that social media has gained momentum and is quickly becoming a key element for many B2B marketers when putting together their marketing strategies for the year ahead. But with 2020 in full swing, how can you ensure that moving forward your social media strategy will ensure success? We’ve pulled together five best practices for social media you should consider, in order to achieve optimal results from your social media strategy. Identify the most effective channel for your audience It’s important to understand that one social media channel may be more effective than the other. Identifying where your audience spends the most time, is important to ensuring that your messages are making an impact and being seen by the right people. With LinkedIn leading as the most effective social media channel for B2B marketers (a staggering 92% of marketers were recently reported as leveraging LinkedIn over all social platforms), its crucial for marketers to recognize where their target audience is already engaged, and focus their budget and time on cutting through the noise on that platform. Establish your social media voice and tone How do you want your customers to perceive you? Creating a strong, and consistent voice is key to building a real relationship with your audience. What does your company stand for? What makes your brand stand out? How are you unique? Make those elements of your business the inspiration for your online voice. Be sure to share relevant, and informative content that encourages conversation. Social... --- ### New Distribution Editor at Elektronik > Congratulation to Julia Lamml, who has been confirmed as the new Distribution Editor at Elektronik, as she takes over the role from Cornelia Meier. - Published: 2020-01-24 - Modified: 2020-01-30 - URL: https://www.napierb2b.com/2020/01/new-distribution-editor-at-elektronik/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Congratulations to Julia Lamml, who has been confirmed as the new Distribution Editor at Elektronik. Julia takes over the role from Cornelia Meier, and her key interest areas include: digitization, business development, strategic management and positioning, trends in electronics development and services for developers. We wish her the best of luck in her new role. --- ### MarTech Podcast Interview: Understanding the European Marketing Landscape > Benjamin interviews Mike, who discusses how marketers can understand the current European marketing landscape. - Published: 2020-01-23 - Modified: 2023-04-06 - URL: https://www.napierb2b.com/2020/01/martech-podcast-interview-understanding-the-european-marketing-landscape/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, Third Party Podcasts The MarTech Podcast, hosted by Benjamin Shapiro, interviews innovators and industry experts, to provide listeners with insights on how these experts use marketing and technology to drive business growth and achieve career success. In one of their most recent podcast episodes, Benjamin interviews Mike, Napier’s Managing Director, who discusses how marketing strategies can change around the globe, and how marketers can understand the current European marketing landscape. Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts. --- ### An Account Manager's Journey at Armitage Communications... > Account Manager Phil details his journey into marketing and how we progressed at Armitage Communications over the years. Read the blog to find out more. - Published: 2020-01-22 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/01/an-account-managers-journey-at-armitage-communications/ - Categories: News About Napier - Tags: news about napier I’ve been asked to blog about how I got into the wonderful world of marketing and PR but, truth be told, much of the credit for my getting into the industry should really go to my wife. I’d spent several years scratching out a modest living doing freelance SEO copywriting by day, and then pulling pints at the local by night. Neither of these offered much in the way of career progression. But then in the summer of 2014 I first met my (now) wife, and it quickly became clear that I needed to step my career up a gear if I was to move in with her and be able to support myself. Ideally, I wanted a role that could provide more of an outlet for my writing skills and creative tendencies, as well as an environment in which I could progress my career quickly. Enter Armitage Communications, who for their part took somewhat of a gamble in employing someone (i. e. me) with relatively little experience of agency PR, and next to no engineering background. Whilst there was a fairly steep learning curve on the engineering side to begin with, it definitely got easier over time. In fact, outside of work I now regularly have to stop myself from boring people senseless with all the technical and industry knowledge I’ve accrued over the years. Having started out on the bottom rung of the company as a Junior Account Executive, I quickly found that there were plenty of opportunities... --- ### The Electronic Component Show Confirm Details of Dual Seminar Programme > The Electronic Component Show has confirmed the details of its dual seminar programme for 2020, revealing what visitors can expect from the conference. - Published: 2020-01-21 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2020/01/electronic-component-show-confirm-details-seminar-programme/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Electronic Component Show has confirmed the details of its dual seminar programme for 2020, revealing what visitors can expect from the conference. Taking place on the 14th May 2020, the new one-day event aims to bring design engineers and purchasing professionals together with component manufacturers and distributors to source new products, solutions and contacts. Starting at 10. 30am, the seminar programmes will be split across two suites. The first suite (The Engineering Theatre) will feature non-technical seminars for buyers and purchasing professionals, and suite two (The Purchasing Feature) will feature technical seminars for designers and engineers. The Engineering Theatre will offer seminars covering some of the hottest topics and presented by experts in these fields including: An Approach to Designing Resilient, Robust and Reliable Secure Systems Engineering Part Selection and Supporting a Rapid Prototyping Environment Don’t Put Your System and Data at Risk with USB Technology Why Thermal Simulation is a Must for Electronics Design? The Purchasing Theatre will feature seminars that cover topics which are prominent answers to the “What are your biggest concerns with regards to sourcing electronics? ” in the yearly reader research conducted by Electronics Sourcing. Seminars include: Component Obsolescence – How to Minimise the Costs and Risks Avoiding Counterfeit Components – How to Manage and Mitigate Risks Global Component Distribution: Safe-Supply in a Volatile Marketplace As the event launches for the first time this year, we are looking forward to hearing feedback from visitors, for which we are sure will be positive about the... --- ### ETN Announces Embedded Conference Finland for 2020 > ETN has announced its 4th annual Embedded Conference Finland for 2020. Taking place on Thursday 4th June at the Lighthouse in Akavatalo in Helsinki. - Published: 2020-01-20 - Modified: 2020-01-31 - URL: https://www.napierb2b.com/2020/01/etn-announce-embedded-conference-finland-for-2020/ - Categories: Electronics Media News - Tags: Finland and Finnish Technology Publications, Shows and Events for B2B Tech ETN has announced its 4th annual Embedded Conference Finland for 2020. Taking place on Thursday 4th June at the Lighthouse in Akavatalo in Helsinki, this years conference will focus on the topics of embedded devices and code security. The event will feature a technical programme and keynote speakers, with Jarno Limnéll a cyber security professor at Aalto University already confirmed, who will provide an introduction to security and why it is such a critical factor. ETN are currently looking for sponsors, presenters and exhibitors, so if you'd like to get involved, get in touch with Editor-in-Chief Veijo Ojanperä at vo@etn. fi, or Sales Manager Anne-Charlotte Sparrvik at ac@etn. fi for more information. --- ### EETech Launches New IC Design Centre > EETech has unveiled the latest addition to to its All About Circuits (AAC) website, with the introduction of its new IC Design Centre for IP Cores. - Published: 2020-01-16 - Modified: 2020-01-30 - URL: https://www.napierb2b.com/2020/01/eetech-launches-new-ic-design-centre/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology EETech has unveiled the latest addition to its All About Circuits (AAC) website, with the introduction of its new IC Design Centre for IP Cores. The IC Design Centre follows the recent redesign of the AAC website, and will provide up-to-date, open-source technical content and design tools that will speak to engineers at any level of IC design. With IC Design information often being challenging to find without widely available technical resources, EETech reached out to experts to bring the centre to life. “Expanding to IC design has allowed us to work with specialists in the field to provide engineers with high-level, extremely accurate information built by their peers,” commented Kate Smith, Director of Digital Content for EETech “With their help, we have created an accessible, comprehensive, and in-depth repository of information for IC designers. ” In addition to technical content, designers will also have access to a vast open-source library of IP cores to aid in the IC design process. For further information and to view the IC Design Centre, please click here. --- ### Electronics Weekly's BrightSparks Programme 2020 Opens Call for Entries > Electronics Weekly, in partnership with RS Components, has announced that its 2020 BrightSparks programme is now open for entries. - Published: 2020-01-14 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2020/01/electronics-weeklys-brightsparks-programme-2020-opens-call-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Electronics Weekly, in partnership with RS Components, has announced that its 2020 BrightSparks programme is now open for entries. Electronics Weekly, which celebrates its 60th birthday this year, formed the BrightSparks programme back in 2017 to celebrate the achievements of the most talented young people in UK electronics. With the aim to showcase the young talent within the industry, the BrightSparks programme is looking for people to nominate themselves, or a deserving colleague or friend between the ages of 18 and 30 who are already making a difference in the first years of their working life, or who are still studying at college or university and will be the people shaping UK electronics in the years to come. A selection panel featuring judges from across the industry will shortlist the entries on Tuesday 17th March 2020 at RS Component's King Cross HQ, with the awards ceremony taking placing on Monday 4th May at the IET at Savoy Place. Here at Napier, we are firm supporters of celebrating success at any stage of your career, and we think its great to see Electronics Weekly inspiring the next generation of engineers. With the industry's well-publicised skills gap, this programme is a great way to raise awareness of the fantastic work young engineers achieve, and ultimately encourage engineers for the future. For further information on the Electronics Weekly BrightSparks programme and how you can enter, please click here. --- ### Armitage Communications Welcomes Amy Moqbel as Senior Account Manager > Armitage Communications has welcomed Amy Moqbel to the team as Senior Account Manager, who has 13 years of marketing experience. - Published: 2020-01-08 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/01/welcomes-amy-senior-account-manager/ - Categories: News About Napier - Tags: news about napier Armitage Communications has welcomed Amy Moqbel to the team as Senior Account Manager. Amy joins the team with 13 years of marketing experience, and a master’s in strategic marketing. As a self-professed design geek, Amy has previously trained as a Product Design Engineer, and her career history spans both big and small businesses where she has been responsible for driving business growth across several different product categories. “I have always had a keen interest in tech and innovation trends and remain fascinated by how they will shape our future” commented Amy. “I am excited to join the team here at Armitage”. “I am delighted to welcome Amy to the Armitage team” commented Mike Maynard, Managing Director of the Napier Group. “With a strong background in engineering and technology, Amy further strengthens our team of technical journalists and engineers”. Amy will be working closely with ABB and will deliver communications solutions for ABB’s world-renowned measurement & analytics products. --- ### Change for the IML Group as Alan Franck retires > The IML Group has recently experienced some changes to the HazardEx editorial team, with the much-respected Editor Alan Franck retiring at the end of 2019. - Published: 2020-01-07 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2020/01/change-iml-group-alan-franck-retires/ - Categories: Industrial Media - Tags: Editor News and Updates The IML Group has recently experienced some changes to the HazardEx editorial team, with the much-respected Editor Alan Franck retiring at the end of 2019. Alan spent 8 years as Editor of HazardEx, expanding the focus of the magazine, website and events to share a wide variety of information on hazardous area operations and process safety. Following his departure, HazardEx is now in the capable hands of Alistair Hookway, former Editor of Panel Building & Systems Integration (PBSI). Alistair has revealed that he is excited to get going, starting with the HazardEx Conference & Exhibition on February 26 & 27 in Harrogate. Paige West is now looking after Design, Products & Applications, as well as Connectivity 4IR and PBSI. We wish Alan, Alistair and Paige all the best for the future. --- ### A Napier Podcast: Interview with Clive Over, Director at Napier > In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike interviews Clive Over, PR veteran and Director at Napier, - Published: 2020-01-02 - Modified: 2021-09-22 - URL: https://www.napierb2b.com/2020/01/a-napier-podcast-interview-with-clive-over-director-at-napier/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts, news about napier In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Clive Over, PR veteran and Director at Napier, who shares the biggest differences he sees between marketing in the US and Europe. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology on Apple Podcasts Marketing B2B Technology on Spotify Marketing B2B Technology on napierb2b. com Transcript: Interview with Clive Over - Director at Napier Speakers: Mike Maynard, Clive Over Mike Maynard: Thanks for listening to marketing b2b tech, the podcast from Napier, where you can find out what really works in b2b marketing today. Welcome to the second Napier podcast. Today I've got Clive over joining me Clive is a experienced veteran of the marketing industry in Silicon Valley who has recently joined Napier. So Clive Welcome to the Napier podcast. Clive Over: Hi, Mike. Thank you. Mike Maynard: Well, I guess the first thing I should ask you is, why did you decide to join Napier? Clive Over: Well, it's lovely to be talking with you. I am experienced with Napier over the last 30 years. As Napier was an agency that I worked with when I was a very young marketing graduate. out of college I went Southampton University moved close to London, I got a job with IDT. And at the time as IDT Napier was our PR agency. So I very... --- ### Endeavor Business Media Acquires Informa’s Industry & Infrastructure Intelligence and Auto Aftermarket Media Brands > Endeavor Business Media has announced a new agreement with Informa, as it acquires the Informa Industry & Infrastructure Intelligence media brands. - Published: 2019-12-17 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2019/12/endeavor-media-acquires-informas-brands/ - Categories: Industrial Media - Tags: Editor News and Updates Endeavor Business Media has announced a new agreement with Informa, as it acquires the Informa Industry & Infrastructure Intelligence and Auto Aftermarket media brands. In its latest step to support the brand’s rapid growth and mission to deliver quality content to B2B markets, the Tennessee based company plan to grow the events division and global exhibitions including: Manufacturing & Technology Conference Safety Leadership Conference UAI Week UAI Leadership UAI Day of Analytics EC&M Code Conferences An Endeavor spokesperson told Exhibition World: "The acquisition of these events increases the Event Portfolio within Endeavor significantly. We are keen to grow this sector of our business, and this seemed like an ideal opportunity to do so in markets that were closely related to our own. We are anxious to get started on working with the strong Event Teams and Event Brands coming over and are keen to see what opportunities a growing Events Division will have for the company. ” The acquisition which is set to double the amount of its staff, comes after a previous acquisition of Clarion completed earlier this year. The business portfolio will now include 60 events in 16 B2B sectors as well as its ongoing existing range of technical B2B journals including; Oil & Gas Journal, Water Technology, Laser Focus World and Evaluation Engineering. --- ### Paige West Announces Promotion to Group Editor at IML Group > We were pleased to hear the news that Paige West, a well-known name amongst the Napier team, has taken on the role of Group Editor at IML Group. - Published: 2019-12-11 - Modified: 2019-12-12 - URL: https://www.napierb2b.com/2019/12/paige-west-announces-promotion-to-group-editor-at-iml-group/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications We were pleased to hear the news that Paige West, a well-known name amongst the Napier team, has taken on the role of Group Editor at IML Group. Paige will be looking after Design, Products & Applications magazine, Connectivity 4IR and PBSI Magazine. We would like to congratulate Paige on her promotion, and we look forward to watching her thrive in her new role. --- ### Our A/B Tester Tool Reveals the Truth About Your Campaign > Our A/B Tester tool can help you identify the best deisgn for your email marketing or advertising campaign and decide which one to took forward. - Published: 2019-12-09 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2019/12/our-ab-tool-reveals-truth-campaign/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy True marketeers will know that in order to get consistently high engagement rates, evaluation of each campaign deliverable is necessary. Often looking at click-throughs, the number of attendees or sign ups, helps to indicate the success of a digital banner ad, print ad or e-shot. However, to get the best idea of which deliverable performs the best, using a Split Test A/B Calculator can help. A Split Test A/B calculator takes into consideration the statistical significance. Way back in the 1700s, statistical significance was invented by mathematicians John Arbuthnot and Pierre-Simon Laplace who computed the p-value for the human sex ratio at birth (interesting fact). It has since been used in a number of ways, one of which being A/B testing in marketing. To use Napier’s Split Test A/B calculator, simply follow the below steps. Input the number of visitors each landing page has received. If it’s an email marketing campaign, input the number of opens for each email. On the second row, input the number of leads generated from the landing page or from the email. Click ‘Calculate results’ The Conversion rates and Confidence level will appear as a percentage If the difference is significant enough to indicate a statistical significance, the result will come out as ‘You have a winner! Statistically significant difference’ If the difference isn’t significant, the result will come out as ‘Sorry, no winner. You can’t say the difference is significant’ This tool is especially handy if you are running an email marketing or advertising... --- ### Our Top Four Takeaways from Rand Fishkin’s ‘What Google Says vs What SEOs Believe’ Webinar > We've narrowed down our top 4 takeaways from Rand Fishkin's recent webainr 'What Google Says vs What SEOs Believe. Read our blog to find out more. - Published: 2019-12-03 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/12/our-top-four-takeaways-from-rand-fishkins-webinar/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers, Websites for B2B Technology Here at Napier, we are always looking for new ways to stay up to date with the latest trends and information within the marketing industry. Which is why our interest peaked when we heard Rand Fishkin (the ultimate SEO guru), and Eric Enge (General Manager at Perficient digital) were hosting a webinar to discuss the results of the recent SparkToro survey on professional opinions of ranking factors. For those of you who don’t know Rand Fishkin; he was originally the founder of Moz, before setting up SparkToro in 2017. Recently the company completed a survey asking more than 1,500 SEO professional’s to take part, with the aim to reveal a wide range of opinions and views on Google ranking factors. Survey recipients were asked to rate the importance of each ranking factor in how it impacts organic search results. The question they were asked was: “For each of the following factors, enter your opinion of how much weight it receives in Google’s organic ranking systems” Recipients were given a 0-10 scale to rank each factor and the following labels were used: 0 – Note used 5 – Moderately used 10 – Very heavily used The webinar was a fast-paced and informative hour, so we’ve narrowed down the results to our top four takeaways... The Truth About Amount of Content on Page “I don’t think Google gives two poops about how much content is on the page” – Rand Fishkin And you know what... ? I think I might have to... --- ### Growing B2B Agency Napier Welcomes Clive Over as Associate Director > Napier has welcomed Clive Over to the Napier team as Associate Director. He joins the team as a Silicon Valley veteran, with more than 20 years’ experience. - Published: 2019-12-02 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/2019/12/growing-b2b-agency-napier-welcomes-clive-over-as-associate-director/ - Categories: News About Napier - Tags: news about napier Clive Over - Associate Director Napier has welcomed Clive Over to the Napier team as Associate Director. Clive joins the team as a Silicon Valley veteran, with more than 20 years’ in the B2B tech industry with leading companies in data storage, enterprise software, data centre and semiconductor markets. He brings to the team extensive experience in building comprehensive integrated marketing and communications campaigns, brand strategies and lead generation programmes. Initially he will work from Northern California and will relocate to the UK in early 2020. Clive will focus on developing and growing the agency, whilst also supporting major clients including Vicor, Panasas and Semtech. “I’m delighted to have joined the team at Napier and am looking forward to working with the agency’s roster of great clients,” commented Clive. “This is a fantastic opportunity to join an innovative, growing agency. ” “Clive is a heavyweight marketing director with a fantastic track record in both Europe and the USA,” added Mike Maynard, Managing Director of Napier. “His knowledge and experience will be highly valuable to our clients and also to train and develop the Napier team. ” --- ### Napier Named in Top 10 HubSpot Consulting/Service Companies > We were delighted to feature in Marketing Tech Outloo'sk and special edition of the 'Top 10 HubSpot Consulting/Service Companies' for 2019. - Published: 2019-11-27 - Modified: 2019-12-04 - URL: https://www.napierb2b.com/2019/11/napier-named-in-top-10-hubspot-consulting-service-companies/ - Categories: News About Napier - Tags: HubSpot and B2B Technology, news about napier Here at Napier its no secret that we are a HubSpot agency partner, and as such huge advocates of the HubSpot platform. This is why we were delighted to be approached by Marketing Tech Outlook and asked to feature in their special edition of the 'Top 10 HubSpot Consulting/Service Companies' for 2019. After careful consideration, we decided the most valuable information we could share with their readers, is how Napier uses a unique approach to help clients utilise tools like HubSpot to increase the speed prospects travel through the funnel. To read our full article please click here, and why not get in touch to let us know your thoughts on our approach, or to find out more about how we can help you. --- ### Registration Now Open for The Electronic Component Show > The Electronic Component Show registration is now open, as the one-day event brings design engineers & purchasing professionals together. - Published: 2019-11-22 - Modified: 2019-12-04 - URL: https://www.napierb2b.com/2019/11/registration-now-open-for-electronic-component-show/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Earlier this year, we wrote about MMG Publishing's launch of its new event, The Electronic Component Show (ECS). Due to take place on the 14th May 2020, at the Double Tree Hilton Hotel, Stadium MK in Milton Keynes; the one-day event brings design engineers and purchasing professionals together with component manufacturers and distributors for a table top exhibition and dual seminar program. The show will focus on a broad spectrum of electronics, offering two conference programmes. The Engineering Theatre will cover the latest trends in the sector and how they can be implemented into product design; whilst the Purchasing Theatre will cover topics of interest to visitors who purchase electronic components and services. ECS will also feature a industry first: the Obsolescence Clinic. Inspired by Electronics Sourcing UK's annual reader survey, where component obsolescence and End of Life was identified as a regular topic of concern; the clinic will be held by Rochester Electronics, a world leader in EOL solutions, and will offer design engineers and buyers the opportunity to speak with a fellow expert about managing obsolescence and minimizing the risk on specific projects. With registration now open, more details of the seminar programmes will be revealed soon, as organizers promise seminars that will offer real life solutions to real life problems, providing important lessons for their visitors. To find out more information about the event and how you can register please click here. --- ### IML Group Announce Special Print Edition of Connectivity > IML Group has announced a special print version of its Industry 4.0 and Industrial Internet of things online portal Connectivity. - Published: 2019-11-21 - Modified: 2019-11-21 - URL: https://www.napierb2b.com/2019/11/iml-group-announce-special-print-edition-of-connectivity/ - Categories: Electronics Media News - Tags: UK and British Technology Publications IML Group has announced a special print version of its online portal Connectivity. The portal currently provides readers with the information they need to get the best out of Industry 4. 0 and the IIoT. In celebration of Connectivity's second year anniversary, the editorial team are putting together a special print version that contains the best content produced so far; providing readers with a fantastic insight into the Industry 4. 0 space, as well as acting as an ideal guide to those just starting out in their Industry 4. 0 journey. To read the full magazine, please click here. --- ### EETech Announce Acquisition and Rebranding of Control.com > EETech has announced its expansion into the automation field with the acquisition and re-branding of Control.com; now known as Control Automation. - Published: 2019-11-21 - Modified: 2019-11-22 - URL: https://www.napierb2b.com/2019/11/eetech-announce-acquisition-and-rebranding-of-control-com/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology EETech has announced its expansion into the automation field with the acquisition and re-branding of Control. com; now known as Control Automation. Control. com was originally founded by Ken Crater in 1994, growing from a list of automation professionals, and migrating to the web in 1999. Now, Control Automation is an automation-focused community with over 35,000 members, and provides professional development for engineers through industry news, technical articles, and active forums. As part of incorporating Control Automation into it's portfolio, EETech has welcomed Christina Schmidt as Global Sales Director of the company’s Automation Group. Christina joins the team with more than a decade of experience in the automation industry and with a clear vision on how to move forward and maintain Control Automation’s online presence. She commented “I’m thrilled to join EETech at a time when it’s growing so much, and I know that there are big things ahead for Control Automation. The community on that site is truly something special, and we take very seriously our responsibility of growing the site while respecting what made it great in the first place. ” With Control Automation joining EETech's other sites such as All About Circuits and Maker Pro, it's interesting to see EETech make this move away from electronic design and expand their coverage outside of the sector. Adam LaBarberea, co-founder and CEO of EETech has certainly considered this, commenting "One of the most exciting parts about acquiring Control Automation will be the opportunity to reach automation experts and serve... --- ### Datateam Business Media Acquire Electronics World > Datateam Business Media has announced the acquisition of Electronics World; as the publication joins the company's comprehensive product portfolio. - Published: 2019-11-21 - Modified: 2019-11-22 - URL: https://www.napierb2b.com/2019/11/datateam-business-media-acquire-electronics-world/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Datateam Business Media has announced the acquisition of Electronics World; as the publication joins the company's comprehensive product portfolio, alongside a range of leading publications, websites and events across various B2B and healthcare sectors. Louise Pudney, Business Director at Datateam Business media commented “We are delighted to welcome Electronics World to our group of publications. It’s a highly complementary and attractive acquisition for the company and will enhance Datateam’s strong presence in the Electronics industry. Critically, it fits our clear acquisition model by presenting significant opportunities for cross-selling additional Datateam services and will help us support this thriving industry. ” At Napier, we were pleasantly surprised to hear news of the acquisition. This move not only gives Electronics World a new home, but also shows Datateam's commitment to growth; something that we are sure will yield positive results for the industry, and we look forward to seeing the direction Datateam takes the publication in the near future. --- ### Mark Allen Group Welcome Charlotte Hathway as New Deputy Editor > Publishing house Mark Allen Group has welcomed Charlotte Hathway, who joins the team as Deputy Editor and will work across several publications. - Published: 2019-11-19 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/11/mark-allen-group-welcome-charlotte-hathway-as-new-deputy-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Publishing house Mark Allen Group has welcomed Charlotte Hathway to the team. Charlotte joins as an Deputy Editor and will work across Critical Communications Today, Land Mobile and New Electronics magazines. We wish her the best of luck in her new role. --- ### Theo Van Gelder Announces Retirement > We were sad to hear that Theo Van Gelder, a well known journalist in the electronics industry, will be retiring at the end of this year. - Published: 2019-11-15 - Modified: 2019-11-19 - URL: https://www.napierb2b.com/2019/11/theo-van-gelder-announces-retirement/ - Categories: Electronics Media News - Tags: Editor News and Updates, Netherlands and Dutch Technology Publications We were sad to hear that Theo Van Gelder, a well known figure and journalist in the electronics industry, will be retiring at the end of this year. With Dutch publishers continuing to struggle in an increasingly marginal market, Theo has made the decision to retire early and focus on sailing and his many other hobbies from the beginning of 2020. We wish Theo all the best for the future, and a happy retirement! --- ### A Day in the Life of an Account Manager > Junior Account Manager Rose, explains what an average working day at Armitage contains, and reveals what she does to meet high expectations. - Published: 2019-11-12 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2019/11/a-day-in-the-life-of-an-account-manager/ - Categories: News About Napier - Tags: news about napier At Armitage Communications, we’re keen to share with you the different roles we have within the team. From Account Directors through to Marketing Specialists, we have a range of people performing a variety of tasks on a daily basis. In this blog, we’ll share with you Rose’s typical day. Rose started in PR over five years ago as a Junior Account Executive and is now a Junior Account Manager. Morning: When I arrive in the morning, the first thing I do is check my emails for any urgent items which need to be addressed immediately. I then look online for any news relevant to our accounts, especially around robotics and automation technology, logistics and telecommunications. It’s difficult not to get sidetracked into reading too much of the news - but also really important to get an overview of what is happening in the industries to provide context for our campaigns and articles. Next I check in with the members of our Robotics, Telecommunications and Logistics teams to make sure we are all aligned on the high priority items of the day. If there are any difficulties across any projects then I have to think carefully about what the next best action is to take. More often than not it takes a small change to resolve a challenge, which in the moment can feel enormous, but usually it’s a small part of the overall picture and once addressed, it’s on to the next project. If I’m really stuck on what to... --- ### Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social > We thought it would be interesting to look at which of the top Microcontroller vendors are using paid social media. Read our blog to find out more. - Published: 2019-10-31 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/10/advertising-on-social-media-microcontroller-vendors-trying-to-use-paid-social/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers. B2B Advertising Strategies and Techniques It’s interesting that there is still a divide over whether social media is an effective channel for semiconductor companies. Ultimately, the only way companies can really know is to try the platforms and see whether they generate ROI that matches other channels, although our experience is that they probably will: LinkedIn seems to be generating great results. Rather than listen to an agency’s view, as we’re probably not completely impartial, I thought it would be interesting to look at which of the top Microcontroller vendors are using paid social media, in particular Facebook and LinkedIn. Both platforms allow anyone to view the adverts being run by an organisation, although you can’t see who is targeted by the adverts and how much is being spent (Facebook does show more information for political ads than commercial ones). For the purposes of this rather informal (but hopefully informative! ) study, I picked the following seven vendors: Cypress Infineon Technologies Microchip Technology NXP Renesas Silicon Labs Texas Instruments LinkedIn Advertising: Everyone is Doing it! When you visit a company’s LinkedIn page, you’re able to view the ads that it is running. For this blog post, we just looked at the company’s main page (so IDT, which has its own page but is part of Renesas, for example, was not included). Perhaps unsurprisingly, all seven vendors are running adverts on LinkedIn. This is a clear reflection of the effectiveness and ability to target on the LinkedIn platform, and the results that can be generated. The... --- ### Napier's First Trends Webinar > Here at Napier we've decided to take a new approach to sharing our insights of the industry, deciding to branch out with our very own podcast channel! - Published: 2019-10-30 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/2019/10/napiers-first-ever-webinar/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Strategy and Planning Webinars, Napier Webinar Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar focuses on the latest marketing news and trends including: Some good news about the financial performance of the B2B publishing companies in Europe The implication of layoffs at Aspencore, the largest global publisher of titles for the electronics design industry News from Inbound 2019 about the growth of Account-Based Marketing (ABM) Other ideas from Inbound 2019, including LinkedIn tips and sales emails as part of marketing nurturing workflows Give our recorded webinar a listen today and get in touch to let us know your thoughts! You can also follow along with our webinar transcript featured in this blog below. Webinar 1: B2B Marketing Trends October 2019 Transcript Hannah: Hello everyone, welcome to our first recorded webinar on the latest trends in the industry. Trends in the industry something we look at quite regularly so we thought would be a good topic for us to chat about. I'm Hannah, the Business Development Manager at Napier, and I'm with Mike, Managing Director of Napier. Mike, let's start with what you think is the most interesting research, we’ve completed this quarter. Mike: Well, the really interesting thing we did was we actually asked B2B publishers how well they're doing. And I think, you know despite what you hear, and clearly the market isn't easy. But things are not as bad as you might think. And in fact, of... --- ### Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy > Read our blog to discover 5 stats which we beleive prove the benefits of LinkedIn and why it should be part of your marketing strategy. - Published: 2019-10-29 - Modified: 2023-08-07 - URL: https://www.napierb2b.com/2019/10/five-stats-that-prove-why-linkedin-should-be-part-of-your-marketing-strategy/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies, Social Media for B2B Marketers It’s no secret that LinkedIn has significantly increased in popularity over the last couple of years, with B2B marketers flocking to the platform to take advantage of LinkedIn’s specific user base for strategies such as lead generation or to make use of LinkedIn’s publishing platform, as a way to give old content new life. A staggering 92% of B2B Marketers were recently reported as leveraging LinkedIn over all other social platforms, yet it’s surprising how many companies have still not made the step to integrate a LinkedIn marketing plan into their campaign strategy. With over 303 million LinkedIn users logging in each month, LinkedIn is one of the fastest-growing social media networks, and provides ample opportunities to marketers looking to target different audiences with specific messaging. At Napier, we are seeing more of our clients buy into LinkedIn and see the great results it provides for themselves. (Check out our ABM case study to see what I’m talking about) But for the B2B tech marketers who are still on the fence, we wanted to share our top 5 statistics which we believe prove why LinkedIn should be part of your marketing strategy. 45% of LinkedIn Users are in Upper Management As many marketers can relate, often the biggest struggle is ensuring that specific content is getting in front of the right target audience. Unfortunately, often time and resources can be wasted talking to people who are not influential when making a decision within the company. According to the latest statistics,... --- ### All About Circuits Unveil New Features with Site Relaunch > EETech has announced the relaunch of its site All About Circuits (AAC), revealing a new sleek design as well as access to a new set of features. - Published: 2019-10-25 - Modified: 2019-10-29 - URL: https://www.napierb2b.com/2019/10/all-about-circuits-unveil-new-features-with-site-relaunch/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology EETech has announced the relaunch of its site All About Circuits (AAC), revealing a new sleek design as well as access to a new set of features. As one of the largest and most active communities for electrical engineers, the site provides free content including technical articles, news, and projects, along with an extensive open-source textbook and a forum moderated by industry experts. The site’s redesign includes practical updates to site navigation, such as improved category filters that allow users to quickly and easily find exactly what they need. New features include a bookmarking system that allows members to save interesting articles for later, as well as a ‘like’ function so visitors can give the writer and site an indication of which types of content they enjoy the most. Visitors on the go will also notice a difference as the site is now mobile-friendly, for easier reading and engagement on screens of any size. These updates are accompanied by a suite of new content, including a robust video tutorial series and additional tools and resources for engineers in every stage of their career. EETech co-founder and CEO Adam LaBarbera commented “From the beginning, AAC has always been about our users. The new version of the website features new tools and functions that make it an even more comprehensive one-stop destination for electrical engineers. With this relaunch, we hope our users see our commitment to remaining the online EE community that best represents their interests and helps them fulfil their needs.... --- ### Datateam merges two titles, forming ‘Factory & Handling Solutions’ > his October, Datateam Business Media is celebrating the 70th anniversary of Factory Equipment magazine. With over 700 issues under its belt, the team at Datateam have decided to merge the publication with sister magazine Materials Handling & Logistics... - Published: 2019-10-23 - Modified: 2020-09-04 - URL: https://www.napierb2b.com/2019/10/datateam-merges-factory-handling-solutions/ - Categories: Industrial Media - Tags: Editor News and Updates This October, Datateam Business Media is celebrating the 70th anniversary of Factory Equipment magazine. With over 700 issues under its belt, the team at Datateam have decided to merge the publication with sister magazine Materials Handling & Logistics. The new monthly magazine will be titled Factory & Handling Solutions and will bring readers similar content to its former titles including case studies, opinion pieces from leading experts and latest product innovations. Editor, Rachel Tucker aims to refresh the magazine with a new look alongside its editorial calendar and regular e-newsletter. In the upcoming bumper issue, Factory & Handling Solutions is set to explore features including health and safety, boilers, pumps and valves, supply chain management, warehousing, handling and storage and compressed air. The issue is set for launch on the 24th October 2019. We’ll certainly be keeping an eye out for the exciting new issue! --- ### Aspencore Increase Networking Opportunities at Power Electronics Summit 2019 > Aspencore Media has revealed that this year’s Power Electronics Summit will feature a ‘networking evening’ in response to feedback from last year’s show. - Published: 2019-10-23 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/2019/10/aspencore-increase-networking-opportunities-at-power-electronics-summit-2019/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Aspencore Media in co-operation with Bodo’s Power Systems, has revealed that this year’s Power Electronics Summit will feature a ‘networking evening’ in response to feedback from last year’s show. Taking place from Monday 2nd to Tuesday 3rd December at the Hilton Hotel in Munich Airport, this year’s summit will focus on the topic of ‘Technical Trends with Wide Bandgap Semiconductors’. The event will be split into two parts, with the presentation and discussion section of the summit taking place on the Monday; inviting experts to present papers about trends and challenges in the Automotive, Wind Power, Photovoltaic, Industrial and Transportation fields. The presentations will be followed by a reception and ‘get-together’ evening, providing visitors and exhibitors with plenty of time for networking. The conference and table-top exhibition will take place on Tuesday 3rd December providing the opportunity for visitors to meet the experts, and share expertise in bringing down barriers and overcoming reluctance to use Wide Bandgap Semiconductors. To find out more about the Power Electronics Summit and how you can attend, please click here. --- ### Launch of new manufacturing publication ‘MADE in Ireland’ > Earlier this year, it was announced by MA Business that a new publication ‘MADE in Ireland’ will be created to reflect and promote the success story that is Ireland’s engineering sector... - Published: 2019-10-21 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2019/10/launch-of-made-in-ireland/ - Categories: Industrial Media - Tags: UK and British Technology Publications Earlier this year, it was announced by MA Business that a new publication ‘MADE in Ireland’ will be created to reflect and promote the success story that is Ireland’s engineering sector. On 24th September, the first issue of the magazine was launched, reporting and exploiting the manufacturing and design of Ireland, and in turn offering companies a factual resource that positively reflects their market so they can continue to grow as a manufacturing nation. With more than 6,000 manufacturing organisations, and 200,000 professionals in Ireland, it was recognised that the Irish needed a resource about the country’s growing manufacturing sector- and that’s exactly what the team at MA Business has achieved. Commenting on the new launch, Publishing Director Luke Webster said, “This is an exciting step for our growing manufacturing and engineering portfolio. There’s clearly and appetite for high quality, technically led content in Ireland, with a drive to innovate and increase manufacturing exports. MADE in Ireland will promote the great manufacturing and R&D work taking place in Ireland. The content will focus on providing manufacturers with the expertise and support that will enable them to design, develop and manufacture better products. ” The new website www. madein. ie is now live. Readers can subscribe to access content via a monthly e-newsletter and bi-monthly print and digital edition. --- ### WTWH Media Acquire Advantage Business Media Assets > WTWH Media reveal they are rebranding long-time brands, after they acquired the R&D and ECN 'pillars' of Advantage Business Media. - Published: 2019-10-16 - Modified: 2019-11-06 - URL: https://www.napierb2b.com/2019/10/wtwh-media-acquire-advantage-business-media-assets/ - Categories: Electronics Media News - Tags: USA and American Publications In June of this year, we wrote a blog about the sad closing of publisher Advantage Business Marketing (ABM), with the future of publications like ECN left uncertain. So our interest was peaked when we heard the news that WTWH Media was transitioning long-time brands ECN Magazine, Medical Design Technology, Product Design & Development, and Wireless Design & Development into Design World, EE World Online and Medical Design & Outsourcing. The announcement also revealed that although the R&D 100 Conference & Awards will continue, the R&D magazine will re-launch on a new platform as R&D World, with a series of targeted vertical technology sites expected soon. After a quick search, we came across a webinar held on the 15th October and hosted by Scott McCafferty, co-founder of WTWH Media, explaining the acquisition of ABM's assets and what its means for the publications' future. It seems that shortly after ABM went bust, WTWH Media found opportunity amongst the publisher's assets, acquiring the R&D and ECN 'pillars' of ABM. Scott explained that WTWH Media want to revitalize the brands and to accomplish this has three focuses for the future. This consists of unwinding the brands, rebuilding them, and growing them. Although many members of the old staff have moved on from ABM, they are engaging with a few of the original staff members, enlisting their help to ensure a smooth transition. Alongside the acquisition of the R&D and ECN 'pillars', WTWH Media has gained access to ECN's database of 262,303 contacts and... --- ### Who Should You Target: The Grass Roots or the C-Suite? > Managing director Mike, discusses whether you should be targeting the C-Suite or 'grass roots' when trying to make an impact within a company. - Published: 2019-10-11 - Modified: 2019-10-31 - URL: https://www.napierb2b.com/2019/10/who-should-you-target-the-grass-roots-or-the-c-suite/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior executives in target customers’ organisations: the C-suite. The logic goes that if you can get someone like the CEO interested in your product then the rest of the company will fall in line and sales will be simple. Not everyone is trying to do this: we worked with a fastener manufacturer (i. e. they made nuts and bolts). Trying to get senior executives excited about these products is really hard, as they are unlikely to consider such components worthy of their time. Well they won’t consider them worthy until a cheap component fails and one of their products breaks, but crisis management is a different matter. Some of the Coolest Start-ups Ignore the C-Suite I find the desire to influence senior executives interesting as many of today’s coolest customers almost arrogantly ignore executives in their marketing. This is particularly true of many SaaS companies: Dropbox, Slack and Box are all companies that have built their success from grass-roots adoption, rather than getting executive sponsors. Of course, as these companies have grown, they have attracted the attention of the executives and expanded their marketing. The reality, however, is that they are much more likely to be adopted in a company by individuals or department managers, rather than those in the wood-panelled corner offices. Why do so Many Companies Want C-level Interest? It’s certainly true that... --- ### Elektronik Magazine Introduces New Issues for 2020 > Elektronik magazine,has revealed for 2020 the magazine will introduce issues that cover the spectrum of trends and 'hot' topics within the market. - Published: 2019-10-10 - Modified: 2019-10-31 - URL: https://www.napierb2b.com/2019/10/elektronik-magazine-introduces-new-issues-for-2020/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, Germany and German Tech Publications Elektronik magazine, has announced 'Elektronik 2. 0', as the editorial team has revealed that for 2020 instead of regular and special editions, the magazine will introduce issues that specifically cover the spectrum of trends and 'hot' topics within the industry. The new issues will feature technology and business/markets themes, and aim to provide readers with a 'one-stop-knowledge-shop' on topics that are currently fundamental to their readers. With previous editions of the magazine featuring a mix of random topics and resulting in readers 'cherry-picking' the parts of the magazine they are reading; this move means a specific edition of the magazine will offer readers a comprehensive source of information on one topic (e. g: the automotive industry) and advertisers a market-analogue advertising environment. Elektronik has also announced the introduction of Social Media Plus and Social Media Chinese, offering advertisers LinkedIn, Facebook, Twitter and newsletter advertising. At Napier, we think its great to see a publication modifying their approach to engage with their readers more successfully, and we look forward to seeing the response this approach receives from the industry. --- ### Easily Develop Personas with our B2B Persona Creator Tool > Easily develop personas with our B2B persona creator tool. Our tool will help you gather all the information you need for a suceesful targeted campaign. - Published: 2019-10-10 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2019/10/easily-develop-personas-b2b-creator-tool/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel It’s no secret that the key to a successful campaign, is ensuring that you are targeting the right audience, and with the right messages. Online platforms now play a significant part in interacting with consumers, and it’s important that you identify the most effective channels to communicate with your audience. A buyer persona is a fictional representation of a company’s specific target customer, it provides detailed information about your ideal customer’s demographics, career background and goals. A persona might include the following: age, job role, skills in terms of using the internet and their understanding of the product, as well as the key challenges they face. It’s also important that your persona document addresses the objective that they are trying to achieve from visiting your website, as this will help you solve the challenges they are facing in their position. A persona creates a ‘human’ representative for the businesses’ larger target audience and provides the team with a shared understanding of customers in terms of goals and capabilities. In companies with multiple units who each target different customers, having personas is so important to make sure you establish the differences between them and how to best target their needs. How many personas a company needs will depend on how many different segments your customers fit into. As part of the Napier Group, we understand that it can be time-consuming and difficult to create customer personas on your own. Our B2B Persona Creator Tool allows you to develop personas for a... --- ### Five trends in industrial robotics that are helping to transform manufacturing > We've pulled together the top five trends we are seeing with industrial robotics that are helping to transform manufacturing. - Published: 2019-10-07 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2019/10/five-trends-industrial-robotics-helping-transform-manufacturing/ - Categories: Marketing Blog - Tags: industry trends Today a Meltwater search of ‘robotics’ headlines tallies 24 results across 12 titles including BBC News, Financial Times and HR magazine. We’re dedicated to following the robot trends across all industries - whether it’s AI being used in finance or robot skeletons being used to help paralysed patients walk again. However, as an agency we are particularly focused on the manufacturing industry where many of our clients are helping UK companies to achieve faster and more flexible production. There are a number of areas where robotic technology is developing at a rapid rate due to a demand for greater flexibility and speed. It was difficult to come up with only five because there are many different industries within UK manufacturing that have all got the potential to use robots. Nevertheless, we managed to narrow it down. Here are the five that we think are the most exciting to track right now: Collaborative robotsInitially collaborative robots conjure up visions of smaller robots working alongside people. There are a number of models which have been developed to bring the collaboration to many new areas of production such as electronics, pharmaceutical and automotive as well as small to medium sized manufacturers or workshops. Some of these are able to react to potential collisions and others are ergonomically designed so that if a collision occurs they won’t impact the co-worker. Lesser known collaborative robots are the large-scale industrial sized robots which are fitted with sensor technology so that they can stop before a human... --- ### What is Active View Viewability and How Can You Improve its Performance? > Ian Poole, editor of Electronics Notes, latest blog details what Active View Viewability is, and his journey to adopting Google Ads. - Published: 2019-09-30 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/09/what-is-active-view-viewability-and-how-can-you-improve-its-performance/ - Categories: Electronics Media News - Tags: AdWords and Paid Search Marketing, B2B Advertising Strategies and Techniques Ian Poole, editor of Electronics Notes, has provided some great insight with his blog posts in the past, which is why we were delighted to receive Ian's latest blog detailing what Active View Viewability is, and his journey to adopting Google Ads as the primary form of revenue generation for Electronics Notes. What is Active View Viewability and How Can You Improve its Performance? Many advertisers are now opting for programmatic forms of advertising such as Google Ads or one of the variety of other systems available. This is done to reduce costs and increase performance. As a result, advertisers need to be aware of various factors in choosing which websites their advertisements should appear on, if they want to select websites on which their ads should appear. From the other viewpoint publishers need to be aware of factors that make their sites attractive to advertisers whether they use programmatic banner advertising or directly placed ads. In the electronics industry, companies have traditionally adopted directly placed ads. However, with click through rates diminishing and advertisers wanting to improve their return on investment, many have adopted other tactics including email campaigns and content marketing. However, banner advertising can still provide some excellent returns - not only does it provide the click throughs directly onto a tailored landing page, but it also gives a high level of branding. Some reports have indicated that the branding aspects of banner advertising are equally or more important than the number of clicks received. When selecting... --- ### Growing B2B Agency Napier Welcomes Two New Hires > 30th September 2019: Napier, a leading B2B PR and Marketing agency has welcomed two new hires to its team, Claire Davis and Hayden Reader. - Published: 2019-09-30 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/09/growing-b2b-agency-napier-welcomes-two-new-hires/ - Categories: News About Napier - Tags: news about napier 30th September 2019: Napier, a leading B2B PR and Marketing agency has welcomed two new hires to its team. Claire Davis joins the team as an Account Manager with over 15 years’ experience working for London-based client and agency side businesses. Claire has managed extensive marketing activity through-the-line, and her account management skills include B2B and B2C campaigns many of which have Pan-European and global reach. Hayden Reader also join the Napier team as Marketing Specialist, with a full diploma in Information and communications technology. Hayden brings a creative background to his role, and will support the Napier team in various ways, including content marketing, email marketing and marketing automation. Whilst Hayden is working within his role at Napier, he will be completing a Digital Marketing degree with Chichester College. Napier is delighted to welcome both Claire and Hayden to the team and we look forward to them settling into their respective roles. --- ### PCB Directory Hits 100,000 Views a Month > Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to grow. - Published: 2019-09-27 - Modified: 2019-09-27 - URL: https://www.napierb2b.com/2019/09/pcb-directory-hits-100000-views-a-month/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to grow steadily. As the largest directory of PCB companies in the industry, the website was launched just over a year ago to enable users to find PCB companies based on their location and capabilities. GoPhotonics is a web page that can also be found on the PCB Directory, with the aim to keep visitors up to date with the Laser Systems, Laser Modules, Laser Diodes, CMOS Image sensors and other photonics products. The publication itself has also reported an increase in traffic on its website, receiving 350,000 page views a month. everything RF keeps readers up to date with the RF & Microwave industry, providing comprehensive news coverage, information on new product releases, upcoming events, and white papers. They have also introduced an unique parametric search tool that enables users to find products based on specification; meaning visitors no longer need to go to individual manufacturer websites to find products that meet their requirement. --- ### Hootsuite Summer Social Series Webinar 2: Using search and social advertising together > We joined the second webinar of Hootsuite's Summer Social Series, exploring the ‘Best practices for using search and social advertising together’. - Published: 2019-09-26 - Modified: 2020-09-11 - URL: https://www.napierb2b.com/2019/09/hootsuite-search-and-social-advertising/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Social Media for B2B Marketers Following our attendance at the first webinar of the Hootsuite Summer Social Series, we joined the next live webinar to explore the ‘Best practices for using search and social advertising together’. This is the second webinar we’ve attended in the series presented by Hootsuite to learn new strategies on search and social advertising. If you missed our blog on the first Hootsuite webinar click here. The second webinar of the series covered how to use Google and Facebook simultaneously to get best results. So, what did we learn? Advertising on Facebook is proven to increase your Google results If you’re an active user on Facebook, you may have noticed some ad’s which are of interest to you. This is because you’ve been targeted by a company using the Facebook audiences feature. This allows companies to reach out to new people who may or may not have realised they needed your product or service based on information Facebook holds about you; whether that be your age, location or interests. Naturally, if you saw a Facebook advertisement you were interested in, you may out of curiosity switch to Google for further research. From Hootsuite’s findings, it is suggested that by advertising on Facebook, your search results on Google will increase on average by 34%. Keeping consistent across search and social channels There’s a lot of noise out there in relation to marketing across both search and social. Therefore, to ensure your brand can stand out and for maximum chance of conversion, your... --- ### Supplyframe Announces Acquisition of SamacSys > Supplyframe, the industry network for electronics design and manufacturing has announced the acquisition of SamacSys. a provider of 2D and 3D CAD models. - Published: 2019-09-24 - Modified: 2019-09-24 - URL: https://www.napierb2b.com/2019/09/supplyframe-announces-acquisition-of-samacsys/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Supplyframe, the industry network for electronics design and manufacturing has announced the acquisition of SamacSys, a leading provider of 2D and 3D CAD models for the electronics industry. The acquisition will combine Supplyframe’s global offering in engineering resources such as component search engines, supply chain software tools and online communities, with SamacSys’s libraries of schematic symbols, PCB footprints and component 3D models. Steve Flagg, CEO and founder of Supplyframe commented “Our vision has always been rooted in helping people in the electronics industry navigate the complexity of going from an idea to a production-ready product. Welcoming SamacSys under the Supplyframe banner allows us to provide best-in-class symbols, footprints and 3D models directly to our community of 7 million engineers. ” The acquisition will see all London-based SamacSys employees joining Supplyframe and expanding its global footprint with offices in Los Angeles, San Francisco, Shanghai, Austin, Grenoble, and Belgrade. Founder and CEO of SamacSys, Alex MacDougall has also chosen to remain and help lead the future of Supplyframe, commenting “Our service is contagious! Engineers all over the globe are using it for the simple fact it allows them to spend more time engineering rather than creating component libraries. When Supplyframe approached us and demonstrated their reach, I was certain we could scale our product even faster to help more engineers. Supplyframe is the perfect home for SamacSys because Supplyframe is agnostic, independent, and neutral; all perfect ingredients for fast growth and further adoption of our solution. ” At Napier, we like to... --- ### Shortlist Announced for Elektra Awards 2019 > The shortlist for the Elektra Awards 2019 was announced this week. Winners will be announced on the 4th December at the Grosvenor House Hotel. - Published: 2019-09-23 - Modified: 2019-09-25 - URL: https://www.napierb2b.com/2019/09/shortlist-announced-for-elektra-awards-2019/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech The shortlist for the Elektra Awards 2019 was announced this week, and we were extremely pleased to see that Napier has been shortlisted three times in the best campaign of the year category. We would also like to congratulate our clients Microchip Technology, Yokogawa, and Farnell who have all been shortlisted for an Elektra Award. Winners will be announced at the awards ceremony on the 4th December at the Grosvenor House Hotel on London's Park Lane, and we would like to take this opportunity to congratulate all the finalists for this year. --- ### A day in the life of a Marketing Specialist > Taylor, a marketing specialist here at Armitage Communications share her story on how she got into marketing and what is required of her day to day. - Published: 2019-09-20 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/2019/09/a-day-life-marketing-specialist/ - Categories: News About Napier - Tags: news about napier My name is Taylor, and I’m one of the Marketing Specialists at Armitage Communications, based in one of our locations in Saffron Walden, Essex. The purpose of this blog is to share some of the details about how I got into the marketing industry, my typical working day, and help you decide if a similar role could be for you. I originally joined the company four years ago as an Apprentice when Napier acquired Peter Bush Communications, following my interest in Marketing at A-Level. In 2017 after completing my NVQ, I was offered to take on the role as a Marketing Specialist, and my roles and responsibilities have developed since that very moment and into the merge with Armitage Communications. You can read more about vocational benefits and why you should consider an apprenticeship in one of our latest blogs.   From day to day, I have regular calls with colleagues from both Armitage and Napier to discuss ongoing projects and our top priorities for the week. I also join calls with clients and Account Managers to go through our WIP (work in progress) document to highlight outstanding tasks, or new upcoming campaigns. Projects I work on for clients can vary; I could be working on tasks ranging from social media planning and creation, content and blog writing, through to event management. One of the key aspects of the role that surprised me when I joined the company was the amount of trust I had from my colleagues, especially coming... --- ### AI bias and a new agriculture: ‘AI: More than human at the Barbican’ review part two > Account manager Rose, delves into part two of her review of the AI: more than Human exhibition. Read the blog to find out more. - Published: 2019-09-19 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2019/09/ai-review-part-two/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology Over the last few days we’ve scanned many headlines which herald the future of artificial intelligence such as CMR Surgical’s £1bn Series C funding, a company based in Cambridge that is set to launch a surgical robot and Softbank’s plans to open a cafe run by humanoid robots in Tokyo. These headlines are unsurprising - fast developments in AI technology mean that what was sci-fi literature fifty years ago is now becoming a reality. Nowhere is this easier to comprehend than an exhibition dedicated to the technology. In August we made the most of the longer evenings and made our way to the Barbican for ‘AI: More than human. ’ Situated within the Barbican Estate of the City of London, the Barbican Centre has a large space fit for hosting thought-provoking events showcasing cinema, theatre, dance and art. So when we arrived at the venue, our brains were already switched on to learn more about AI and how it’s transforming the world around us. Here’s the second part of Account Manager Rose’s review of the exhibition. Through replicating the human brain, scientists were able to develop the first ‘neural network’ in the form of computer programmes in the early 21st century. Here we were, three quarters of the way through the exhibition, and arriving at the stage where AI began to proliferate into hundreds of applications. What enabled AI to be realised? Partly it was the power of modern computing but it was also work conducted by Alex Krizhevsky, who... --- ### Five good reasons to consider apprenticeships > n this article, we look at five great reasons to consider apprenticeships and explain why vocational qualifications can offer an equally valid alternative. - Published: 2019-09-18 - Modified: 2021-09-30 - URL: https://www.napierb2b.com/2019/09/five-good-reasons-to-consider-apprenticeships/ - Categories: Marketing Blog - Tags: Apprenticeships at Napier With the tendency of many schools to focus on academic qualifications as a route to a good career, the value of vocational education is often overlooked. This is a shame, because vocational qualifications and training in the form of apprenticeships can often provide a valuable foothold into the real world of work, equipping young people with skills and experience learned literally ‘on the job’. In this article, we look at five great reasons to consider apprenticeships and explain why vocational qualifications can offer an equally valid alternative to their academic counterparts even up to degree level. Reason 1 – You learn by doing While classroom-based teaching suits some people, it can often be a turn-off for those with a more hands-on approach to learning. Vocational qualifications and work-based learning provide the opportunity to discover not just why things work in theory, but also how they how they work in practice. Especially when training is conducted in the workplace, there is the opportunity to learn from the very best teachers – the people who do the task as part of their actual daily job – and to gain honest and informed feedback on your performance. In many cases, this will entail working alongside people from different backgrounds, age groups and education, introducing an added dimension of interpersonal skills training that can prove invaluable in later life. The ability to communicate with mixed groups of people, for example, is a key skill needed in management, which is why you will often find... --- ### Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation > At Inbound I attended a session presented by Sigstr, who discussed that ABM is just good strategic marketing with personalistion. - Published: 2019-09-17 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2019/09/inbound-2019-abm-is-just-good-strategic-marketing-with-personalisation/ - Categories: Marketing Blog - Tags: ABM, Inbound Marketing for B2B Technology At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of their competitors to do exactly the same thing: please do ask if you want more information. During the presentation, the speaker, Justin produced one of the wisest comments I’ve heard about ABM: “ABM is just good strategic marketing with personalisation”. The presentation started off with some general “why you should do ABM” statistics. Although I think almost everyone has seen these stats, they are worth repeating because although we all know the benefits of ABM, not everyone is taking advantage. ABM outperforms all other marketing channels by 91%. Typically, 2% of leads convert. ABM increases win rate by 38% ABM delivers a 200% increase in revenue compared with other channels. First Steps in ABM: One Target Account Sigstr started by targeting a client they had previously lost, Salesforce. Their campaign was creative – they bought the URL sigstrlovessalesforce. com, built a simple one-page website and had Starbucks cards made with the URL on them. They sent the cards to 10 people they were targeting in Salesforce and also started putting footers on emails that went to Salesforce contacts. As the website was blocked from being indexed, they knew as soon as they saw traffic it must be a result of the campaign. This experimental campaign taught them a lot, but sadly – despite the clever idea of creating a website specifically for this ABM campaign... --- ### Layoffs at Aspencore Spook the Industry > Mike, Managing Director explores what the layoffs as Aspencore really mean for the industry and the future of electronics publishing. - Published: 2019-09-16 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/09/layoffs-at-aspencore-spook-the-industry/ - Categories: Electronics Media News - Tags: Editor News and Updates This is a difficult blog for me to write. I’m a huge supporter of publishers – after all, we need them to have a PR business – but recent events at Aspencore are concerning. It’s not just me that’s worrying: it’s also our clients who have been spooked by the departure of key figures in the business. We have tried to get comments on the record from a number of people in the Aspencore/Arrow management, and when I started writing this we had only received a copy of an internal memo, despite promises that we would get a statement. Between me completing the post, there was an article written by Junko Yoshida on EETimes. com that presents Aspencore’s side of the story. I’ve therefore included a section that discusses this new information. You should also know that Farnell, which is part of Avnet is one of our clients. As Aspencore is part of Arrow, a direct competitor to Avnet, I’m not totally independent. People who know me, however, will understand that I won’t bring any conscious bias to this post, although I’m the first to admit there may be some unconscious bias because of this relationship. What’s Happened at Aspencore? Aspencore has laid off some of its best-known journalists and publishers. Although there are still many great journalists there, without doubt, the layoffs mean that they now have less talent available. The following “big name” journalists were laid off in the USA: Rick Merritt Clive Maxfield Dylan McGrath Steve Taranovich... --- ### Inbound 2019: Marketing and Connection Emails for Contact Nurturing > At Inbound 2019 we attended a session giving inside information on HubSpot’s email nurturing campaigns, which provided some interesting insights. - Published: 2019-09-13 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/09/inbound-2019-marketing-and-connection-emails-for-contact-nurturing/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology, Lead Generation Techniques and Strategies At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get that complete “under the hood” view of what HubSpot does, we did get some interesting insights into two different types of emails that HubSpot uses during their nurturing process: marketing and connection emails. An Overview of HubSpot’s Emails Nurturing Campaigns Email is HubSpot’s most successful communication channel, despite the large number of different channels available. It’s interesting that despite the huge number of features providing social interaction, chatbots and other new communication channels, good old email is still the king of communications when it comes to B2B sales. During the presentation we were presented with some high level rules for nurturing: make the content customer-centric, not company-centric; target and personalise to ensure relevance; and focus on continual improvement, rather than adopting a set-and-forget mindset. An interesting insight was that the first email HubSpot sends new contacts who requested a content offer is one with buttons allowing them to indicate their biggest challenge. This approach – dubbed “choose your own adventure” by HubSpot – is an interesting idea and something we have tried in the past. If someone indicates their most important challenge, and HubSpot follows-up with a relevant email then 65% open rates and 60% CTR can be achieved! These follow-ups are the best-performing emails that HubSpot sends. Although it’s a fantastic way to personalise content to the people who click to indicate their interests, we’ve found... --- ### Inbound 2019 – LinkedIn Advertising > Mike shares his top LinkedIn marketing insights from his first breakout session, the benefits and downsides of LinkedIn Adverts. - Published: 2019-09-11 - Modified: 2021-02-04 - URL: https://www.napierb2b.com/2019/09/inbound-2019-linkedin-advertising/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers. B2B Advertising Strategies and Techniques My first breakout session at Inbound 2019 started with the benefits and the downsides of LinkedIn Adverts. One of the key benefits is that LinkedIn can do highly accurate targeting, and this makes it a particularly popular channel for B2B. LinkedIn, however, isn’t perfect, and the presenter highlighted the relatively high cost-per-client, the lack of decide targeting, the inability to schedule ads to particular times of day and the fact that although LinkedIn uses a relevance score in a similar way to Google Search Adverts, this score is not visible to the user. LinkedIn Advertising Formats Sponsored content is the most versatile format and the speaker recommends it to about 90% of his advertising clients. This is very much in line with our experience, where we find sponsored content to generally be the best format for almost all our clients. One important factor to remember is that the vast majority (the presenter claimed it was probably over 80%) of sponsored content adverts are viewed on mobile. If you don’t have a website that looks great on mobile maybe you should consider one of the desktop formats. Text ads are an alternative that means you don’t need to first create a post. Although the click-through rate is lower than sponsored content, they can be good for branding campaigns as you can get a lot of impressions. One challenge with text ads is that they are a desktop-only format, and with more and more people interacting with LinkedIn on mobile, this can... --- ### From Golem to governing society: 'AI: More than human’ review part one > Account manager Rose, recently decided to attend the critically acclaimed ‘AI: More than human’ exhibition at The Barbican. Here's part one of her review. - Published: 2019-09-09 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2019/09/ai-human-review/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy September welcomes the start of another academic year and the media has been busy as usual covering the latest in Science Technology Engineering and Maths (STEM) news. As the skills gap continues to widen, Politics Home reports that primary school teachers are struggling to engage students with STEM subjects. Increasingly, young people have to become responsible for their own development in these areas, dedicating their own time to learn about the latest technologies. Over the summer we shared with you the list of IET open days taking place across the UK. We hope you and your families got the chance to attend (if you did, please do share with us your experience on Twitter, we’d love to hear from you). To follow our own advice, we also decided to delve a bit deeper into tech over the six weeks holiday and attended the critically acclaimed ‘AI: More than human’ exhibition at The Barbican. Here’s our Junior Account Manager Rose’s account of the show. Broken into two parts, this is part one: Sometimes you can see it, other times you can’t, Artificial Intelligence has a habit of sneaking up on us when we least expect it. Whether it’s the use of facial recognition in London’s Kings Cross or the Cambridge Analytica scandal, there are many who are wary of the fast-developing technology, and understandably so. However, are our fears more to do with how the technology is used, rather than the technology itself? If it’s the former, we need to ask... --- ### Hootsuite Summer Social Series Webinar 1: What we learnt about social media personalisation > Read what we learnt from Hootsuite's first ‘Summer Social’ webinar series - ‘Know your customer: Delivering a personalized experience on social’. - Published: 2019-09-02 - Modified: 2020-12-04 - URL: https://www.napierb2b.com/2019/09/hootsuite-social-media-personalisation/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers There’s a lot of discussion and articles lately about the importance of personalised content within marketing. We decided to take an alternative route by registering for Hootsuite’s ‘Summer Social’ series of webinars to see what more we could learn and share directly from the ultimate experts in social. The first webinar we attended was ‘Know your customer: Delivering a personalized experience on social’; and in this blog we’ll share what we discovered from the first webinar of the series. For those who may not have much experience with the platform, Hootsuite enables businesses to make scheduling, managing and reporting on social media content easier. At Armitage, we use Hootsuite regularly for these very reasons. Personalised marketing has become a massive talking point for marketers across the world, with goals to tailor content based on customer behaviours and specific needs. Hootsuite believe that in order to maintain and build relationships through an automated social platform, the process must remain as human as possible throughout, and this is where personalisation comes in. Here's some key points on what we learnt about personalisation from Hootsuite’s webinar: 80% of consumers are more likely to buy from brands when they offer a personalised experience. That’s for sure one way of increasing conversion rates. Brands are now becoming less focus on reach, but more on creating quality content personalised to customers. The one size fits all approach to social media is outdated. After all, you wouldn’t ask someone to retweet your post on Facebook... Whilst some... --- ### 7 Content Marketing Stats Every Marketer Needs to Know > We’ve pulled together the top 7 content marketing stats every marketer needs to know, to prove why a content marketing strategy is still so important. - Published: 2019-08-28 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2019/08/7-content-marketing-stats-every-marketer-needs-to-know/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some marketers doubting that a content marketing strategy is still important, the latest content marketing stats can provide great insight, so you know that the time spent on your content marketing strategy is not only important, but also worth it, to achieve growth. But with so much research out there, it can be time-consuming to hunt down the most relevant and important stats by yourself. This is why we’ve pulled together the top 7 content marketing stats every marketer needs to know, to show why a content marketing strategy is still so important and how an effective strategy can bring great success for your company. Content Marketing costs Up to 41% Less Per Lead Than Paid Search Your current marketing mix might include several campaigns across a variety of platforms, including paid ads, social media marketing and email marketing. So why should your content marketing strategy be a priority over those activities? Well, according to research by Oracle, content marketing costs up to 41% less than paid search for larger businesses, and 31% for mid-sized companies. Prospects Want Content – Especially White Papers White papers and e-books are arguably some of your most valuable resources for attracting leads, and according to Curata, white papers are among the top 10 tactics used by B2B content marketers, with 78% of prospects in the last year, reading white papers... --- ### New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content > We recently read a blog written by Rand Fishkin, that revealed in June 2019, the majority of Google searches ended without a click to other content. - Published: 2019-08-22 - Modified: 2019-08-30 - URL: https://www.napierb2b.com/2019/08/new-data-50-of-searches-end-without-a-click-to-other-content/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, SEO for B2B Technology Marketers We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google clickstream data study; revealing that in June 2019, for the first time, the majority of Google searches ended without a click on an organic or paid search result. Using data from Jumpshot, Rand explored what these latest updates mean for marketers and the future of SEO; and in this blog we’ve pulled together some of his key (and most interesting) findings to share with you. The updated data revealed that as of June 2019, searches made on both mobile and desktop resulted in 42. 25% of organic clicks, 4. 42% of ad clicks and an astonishing 50. 33% of zero-click searches. Looking at data from 2016 to 2019, it's clear to see desktop has not changed much over the last three years, with organic only down a few percent, and the results of June 2019 not far off from January 2016. However, on mobile, where more than half of all searches take place, the results have presented a consistent pattern, with organic falling by almost 20%, while paid has nearly tripled, and zero-click searches have been on a significant rise. There could be a number of reasons for this, if you consider Google’s increased aggression with how ads and instant answer-type features appear on a mobile device, or perhaps it’s the result of Google sending a huge portion of search clicks to their own properties (according to... --- ### Napier is Shortlisted for B2B PR Agency of the Year! > We were extremely pleased to receive the news that Napier has been shortlisted for B2B PR Agency of the Year, for the B2B Marketing Awards 2019! - Published: 2019-08-21 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2019/08/napier-is-shortlisted-for-b2b-pr-agency-of-the-year/ - Categories: News About Napier - Tags: news about napier, Shows and Events for B2B Tech We were extremely pleased to receive the news that Napier has been shortlisted for the B2B PR Agency of the Year award at the B2B Marketing Awards 2019! At Napier, we work hard to ensure success for our clients, and its great to see our hard work being recognized by B2B marketing. Mike Maynard, Managing Director at Napier, commented "We are thrilled to be on the shortlist for the B2B PR agency of the year award, competition is fierce for this prestigious award, and it's great to see the Napier team's hard work being recognized". The winner of the award will be revealed on the 28th November 2019, at the awards ceremony at Exhibition in London. Wish us luck! --- ### WEKA FACHMEDIEN Present WEKA Ad Award for 2019 > Publishing house WEKA FACHMEDIEN has announced the introduction of the first ever WEKA Ad awards for 2019 inviting advertising customers to submit ads. - Published: 2019-08-19 - Modified: 2019-08-30 - URL: https://www.napierb2b.com/2019/08/weka-fachmedien-present-weka-ad-award-for-2019/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Publishing house WEKA FACHMEDIEN has announced the introduction of the first ever WEKA ad awards for 2019. Advertising customers from the ITK, electronics, automotive and automation sectors, who make frequent bookings with magazines under the WEKA FACHMEDIEN brand, were offered the opportunity to submit their original and most appealing ads for consideration. With four different awards up for grabs (one for each sector) the winners of the WEKA ad awards will be decided by the readers, as they are invited to nominate the tops ads in the following categories: Visual Slogan Content Participants also have the chance to win a 100 Euro Amazon gift card, a BMW R 90 S-Boxer engine kit by FRANZIS and a robot arm kit from FRANZIS. The closing date for entries is Friday 13th September 2019, and for more information on the award, and how you can take part, please click here. --- ### Electronic Component Manufacturers Drive Advertising Spend > Our recent survey of European electronics publications has thrown up some interesting information about who is spending money on advertising. - Published: 2019-08-14 - Modified: 2019-08-30 - URL: https://www.napierb2b.com/2019/08/electronic-component-manufacturers-drive-advertising-spend/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Research for B2B Technology Marketers Our recent survey of European electronics publications has thrown up some interesting information about who is spending money on advertising. We asked publications where their advertising revenue came from, and the results were very interesting. The share of spend was: Distributors - 31% Semiconductor manufacturers- 21% Other component manufacturers (passive, power supply, connectors, etc)- 23% Tools vendors (including software) - 12% Other- 13% The component manufacturers (adding semiconductor and other manufacturers) totalled 44%, with the spend roughly equally split between semiconductors and other components. This isn’t a surprise as, although there are more of the “other” companies, many of the bigger spenders are semiconductor manufacturers. Distributors were responsible for almost a third of publishers’ revenue: this is an impressive total as the number of distributors is much smaller than the number of manufacturers. But with the challenge of differentiating distributors, the limited loyalty and the strong advertising presence of companies such as Digi-Key, distributors clearly need to spend significant amounts to maintain market share. Tools and software accounted for 12%: this is a good number for a sector that has a reputation of not wanting to pay for advertising and represents a decent proportion of publications’ income. Although there isn’t anything too surprising in these results, it’s interesting to see who is spending the advertising money. Perhaps the best news is that publications aren’t reliant on one sector of the electronics industry for advertising, making their businesses a little more stable and secure. The survey did find some surprising results... --- ### Success for Napier's Soft ball Cricket Team! > The woman here at Napier recently took the soft ball cricket world by storm, taking part at the ECB Women's soft ball festival at Goodwood house. - Published: 2019-08-08 - Modified: 2019-08-30 - URL: https://www.napierb2b.com/2019/08/success-for-napiers-soft-ball-cricket-team/ - Categories: News About Napier - Tags: news about napier At Napier we are a close-knit team, and recently some of the Napier ladies took the soft ball cricket world by storm, taking part in the ECB Women's soft ball festival at Goodwood house. After weeks of practice, the team played fantastically, even managing to bowl out our managing director Mike (a cricket fanatic) in the process! Well done to everyone involved, and go team Napier! --- ### European Publishing Myths Smashed with Electronics Media Survey > We recently conducted a survey of the European electronics media and the results have been more than a little surprising! - Published: 2019-08-08 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/08/european-publishing-myths-smashed-with-electronics-media-survey/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Industry Analysts We recently conducted a survey of the European electronics media and the results have been more than a little surprising! Although we’re always a little cynical of conventional wisdom, we’d have expected a rather gloomy picture from the media as online revenue fails to replace rapidly declining print sales. What we found, however, told a very different story. 68% of European Electronics Publications Grew Revenue Last Year Based on the publications that responded, things seem rather rosy. I was delighted that 68% of respondents said that their publications’ revenue grew last year. It’s great to see that so many are doing so well, and although most of the growth was between 5 and 10%, around one third of the publications grew by more than 10%. Clearly the publishing industry isn’t doing too badly. In fact, only one publication reported a revenue decrease of more than 5%. When we asked how competitors were doing, the consensus was that competitors were probably declining. Clearly conventional wisdom has influenced publishers! The good news for them is that the market isn’t as bad as they thought, but the bad news is that competitors are growing. 60% of Revenue is from Print Advertising 60% of revenue is from print advertising? It’s 2019, don’t you know! We were surprised that more than half of the revenue for publications came from print advertising, three times the billings for online banner ands and six times the revenue from email newsletters. Email rental represented just 4% of revenue. These... --- ### Six tips for successful Account Based Marketing > Read our top six tips to successful account based marketing, to learn how you can make effective use of this powerful tool. - Published: 2019-07-31 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2019/07/six-tips-account-based-marketing/ - Categories: Marketing Blog - Tags: ABM, B2B Technology Marketing Strategy Marketers are often tempted to cast their net wide when seeking to snare new leads – after all, it seems efficient to produce one piece of marketing collateral and send it out everywhere. Something is bound to bite, surely? Some do, but perhaps not nearly as many as we’d like. What if there was a more powerful way to find quality leads that are much more likely to be receptive to your message? That method is Account Based Marketing, or ABM. This concentrates marketing efforts on a small number of targeted accounts, delivering highly personalized messages that appeal to particular people or groups of people in the organization. But how do you make effective use of this powerful tool? Read our top six tips to successful Account Based Marketing. Targets in sight Despite what you may have heard, successful ABM is not about targeting individuals – instead it is about aiming at the right organizations. So, you need to find the right organizations, the ones that bring in the highest monthly recurring revenue. Look at what they have in common – industry, location, company size, revenue. You’ll need data from both marketing and sales, but don’t forget intuition and your gut feeling about what looks like a good prospect. Who’s the Daddy? Once you have a good list of prospect organizations, it’s time to dig deeper and find the people that will really matter to your campaign – basically, who makes the decisions? And how are those decisions made? Find... --- ### Empower yourself with our marketing ROI calculator > As part of the Napier Group, we realise the importance of proving a return on an investment to your team, which is why we have our marketing ROI calculator. - Published: 2019-07-31 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/2019/07/empower-yourself-with-our-roi-calculator/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning As part of the Napier Group, we realise the importance of proving a return on an investment to your team, both when putting forward a proposal for marketing campaigns, as well as providing feedback to directors when a campaign has been executed. Quantifying leads generated from a range of marketing tools such as website enquiries, social media leads and events can be achieved using marketing automation tools like Hubspot. Feeding data from these softwares into our calculator enables you to funnel all of your website visitors into one place, then increase or decrease your current conversions to calculate how many MQLs, SQLs and customers you generate yearly.   First off input all of your website visitors, contacts generated, MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and customers. Then the percentage of visitors to contacts, contacts to MQLs, MQLs to SQLs and SQLs to customers. Next fill in your target performance numbers, the estimated revenue per customer and the marketing budget invested in your campaign. Et voila! Press calculate and our calculator will generate the potential increase in profit and the return on investment.   See how the calculator works for you and feel empowered by the numbers at your next marketing review. Equally, why not get in touch to find out how our suite of PR and marketing activities could amplify future project success? We’d love to hear from you. --- ### elektroniknet.de Extends Reach to the Chinese Market > elektroniknet.de, a WEKA FACHMEDIEN publication, has announced that it is now expanding its reach into the Chinese Market. - Published: 2019-07-29 - Modified: 2019-08-01 - URL: https://www.napierb2b.com/2019/07/elektroniknet-de-expands-reach-to-the-chinese-market/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications, Germany and German Tech Publications elektroniknet. de, a WEKA FACHMEDIEN publication, has announced that it is now extending its reach into the Chinese Market, by not only delivering content in Chinese, but also offering advertisers the opportunity to specifically reach the Chinese market through its subpage elektroniknet. de/chinese. This move is particularly important for WEKA FACHMEDIEN, as China has been the most crucial trading partner for the Federal Republic of Germany since 2016 - and Germany is the most important European trading partner for the People's Republic. At Napier, we think its great to see an electronics publication expanding into the Chinese market. With elektroniknet. de already achieving impressive performance figures (the website received a total of 12. 17 million page impressions in 2018), this decision can only bring further opportunities for companies to increase their global reach; and we look forward to seeing the results it provides for both advertisers and companies. --- ### WNIE Live Focuses on IoT > A series of roundtable discussions and a special focus on IoT security will be two of the major features of this year’s WNIE Live. - Published: 2019-07-29 - Modified: 2019-07-29 - URL: https://www.napierb2b.com/2019/07/wnie-live-focuses-on-iot/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech A series of roundtable discussions and a special focus on IoT security will be two of the major features of this year’s WNIE Live, taking place from 18th-19th September 2019. What’s New in Electronics (WNIE) Live is a comprehensive 2-day event covering the whole spectrum of the electronics, embedded, design, manufacturing and engineering industry. Experts from Hitex, Arm and NXP will be presenting the half-day IT security seminar on both days of WNIE Live, closing with a panel discussion. “We are delighted to be able to work with the WNIE team to deliver a seminar that focuses on the IoT and security”, said Trevor Martin , Hitex’s Arm specialist. “With the rapid growth of cloud servers, the issue of security surrounding these latest devices is more critical than ever. Our links with other industry leaders such as NXP and Arm enables us to guide all our customers in delivering secure, agile solutions. ” WNIE Live attendees will also have the chance to hear leading industry experts give their views on the latest trends and challenges in a series of round table discussions. Topics to be covered will include Industry 4. 0, AI & Robotics, 5G for Manufacturing and the skills gap. Attendance is free of charge and the audience also has the chance to ask panelists their own questions. The launch of this seminar coincides with the re-location of WNIE Live to Stoneleigh Park in the West Midlands. For further information, please click here. --- ### Make magazine and the Maker Faire are back! > A few weeks ago I wrote about the problems at Maker Media, and the good news is that Make is back, but the bad news is that it's now a community. - Published: 2019-07-26 - Modified: 2019-07-26 - URL: https://www.napierb2b.com/2019/07/make-magazine-and-the-maker-faire-are-back/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications A few weeks ago I wrote about the problems at Maker Media, and suggested that maybe this might be a reflection of companies falling out of love with the maker community. The good news is that Make is back, but the bad news is that it's now a community. Bad news? Surely it's good to be a community? OK, communities are good, but the decision to ask readers to pay to become community members is simply a reflection that companies aren't going to underwrite the costs. Corporate memberships are being offered, so hopefully we will see some money from the big companies supporting this great publication and the amazing events, but I can't help feeling we're now past the over-hyping of makers as potential customers. --- ### PCIM Europe Opens Call for Papers 2020 > PCIM Europe conference 2020 has launched its call for papers, with researchers invited to submit abstracts of their papers or posters by 15th October 2019. - Published: 2019-07-26 - Modified: 2019-07-29 - URL: https://www.napierb2b.com/2019/07/pcim-europe-opens-call-for-papers-2020/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech The PCIM Europe conference 2020 has launched its call for papers, with researchers invited to submit abstracts of their papers or posters by 15th October 2019. PCIM Europe is the world's leading exhibition and conference for power electronics, intelligent motion, renewable energy, and energy management. All accepted papers will be published in the PCIM Europe conference proceedings, as well as in the scientific databases of IEEExplore, Scopus, Compendex and IET Inspec Direct. Speakers can gain valuable contacts at the conference and exhibition, taking place at the same time and hosting more than 500 international exhibitors, over 800 conference attendees and around 12,000 visitors. Winners of the Best Paper Award and three Young Engineer Awards will each receive prize money of €1,000. To encourage student participation, a Student Travel Grant Program is available to help students with the costs of attending the conference and presenting papers. For further details and conditions about the “Call for Papers”, please visit the conference website. --- ### 5 Top Digital Marketing Tactics for Future Success > Here at Armitage, we’ve pulled together top 5 tactics your digital marketing strategy should include, to ensure success for the future. - Published: 2019-07-26 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2019/07/5-digital-marketing-tactics-for-success/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers It’s no secret that the digital age has changed the way B2B companies interact with their customers. With technology constantly evolving, tactics that once used to be revolutionary, like personalisation, are now expected from consumers, and companies are having to regularly rethink their digital strategy to ensure they are communicating with consumers effectively. At Armitage, we understand how technology has evolved marketing, and what B2B companies need to do in order to interact with customers successfully. This is why we’ve pulled together 5 top tactics your digital marketing strategy should include, to ensure success for the future: Original Video Content Video marketing, especially within the B2B sector, has become a great tool for companies to introduce their solutions to consumers. If you’re not already, targeting your customers with an interesting two- or three-minute video is a great way to provide them with valuable, bite size content. Your video needs to be engaging and you can do this through a variety of ways including: Walk your viewer through how you helped a specific customer get from point A to B, show them how your company started, or how you developed a specific feature of your product. Hook your audience with an easy to understand video first, before going into specifics. Useful and Educational Content: Include useful and educational content. Whether you choose to share tutorials of how to use your product/solution, product demos, or ‘how-to’ style videos, this is a great way to provide your audience with information in a quick... --- ### Electronics Sourcing UK to Publish First Top 30 UK Distribution Report > Electronics Sourcing UK has announced the publishing of its first top 30 United Kingdom distribution report in its October 2019 edition. - Published: 2019-07-19 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/07/electronics-sourcing-uk-to-publish-first-top-30-uk-distribution-report/ - Categories: Electronics Media News - Tags: PR and Media Relations for B2B Tech, UK and British Technology Publications Electronics Sourcing has announced the publishing of its first top 30 UK distribution report to be featured in its October 2019 edition. Following in the footsteps of its sister title Electronics Sourcing North America, Mark Leary MMG’s founder and publisher commented “During my 26 years of publishing print publications in the UK electronics industry, I believe this could be the first printed distribution report published in the UK. For the North American edition of Electronics Sourcing, the Top 50 Report is so popular its by far the largest monthly edition we publish each year”. We think its great to see Electronics Sourcing providing distributor companies in the UK with the recognition they deserve. With distributors representing a huge share of the advertising market, this move shows great courage from Electronics Sourcing; and if distributors, and the buyers distributors want to reach, (who will definitely be reading it) respond well to the research, there is a chance that this report will actually drive more advertising. At Napier, we are big fans of this initiative and hope that distributor companies will recognize the importance of the research and that it’s one of the best opportunities to reach the buying contacts that are so difficult to influence. --- ### MMG Publishing Launches The Electronic Component Show > MMG Publishing has announced the launch of the Electronic Component Show (ECS), which will take place on the 14th May 2020. - Published: 2019-07-18 - Modified: 2019-07-30 - URL: https://www.napierb2b.com/2019/07/mmg-publishing-launches-the-electronic-component-show/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications MMG Publishing has announced the launch of the Electronic Component Show (ECS), which will take place on the 14th May 2020, hosted at the Double Tree Hilton Hotel, Stadium MK in Milton Keynes. Supported by Electronics Sourcing and eBOM, the event brings design engineers & purchasing professionals together with component manufacturers & distributors for a one day, table top exhibition and dual seminar program. Mark Leary, Managing Director of MMG Publishing, says “We have identified the need for a one day table top exhibition & seminar program specifically for the UK electronics design engineers and procurement professionals. The blue print for ECS is to provide visitors with a productive and beneficial day at the show discovering the latest components, technologies and innovations available to them. ” The dual seminar program will run simultaneously, offering seminars for design engineers and component purchasers which will discuss current topics, challenges facing the industry and what the future holds. The event will also offer visitors and exhibitors the opportunity to network with customers and suppliers, meet new contacts and boost visibility within the industry. For more information on how you can attend or exhibit at ECS, please click here. --- ### Editorial Changes at WEKA FACHMEDIEN > Publishing house, WEKA FACHMEDIEN, has announced three key changes to its editorial team, as Frank Riemenschneider takes over as Editor-in-Chief. - Published: 2019-07-15 - Modified: 2022-09-14 - URL: https://www.napierb2b.com/2019/07/editorial-changes-at-weka-fachmedien/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Publishing house, WEKA FACHMEDIEN, has announced three key changes to its editorial team, as Frank Riemenschneider takes over as Editor-in-Chief for Elektronik, Elektronik Automotive and Elektronik Neo magazines. Joachim Kroll, will take over as Editor-in-Chief for DESIGN & ELEKTRONIK and MEDIZIN+elektronik, with plans to grow and implement new event topics within the magazines, as well as further developing MEDIZIN+elektronik. The publishing house has also announced Gerhard Stelzer as the new Editor for Elektronik and Elektronik Automotive. We look forward to seeing the direction the publications will take under new leadership, and wish them the best of luck in their new roles. --- ### Electronics Weekly Welcomes Alex McCarthy to Editorial Team > Electronics Weekly has welcomed a new member to its editorial team, as Alex McCarthy joins as a reporter, and will be covering general news and PR. - Published: 2019-07-11 - Modified: 2019-07-15 - URL: https://www.napierb2b.com/2019/07/electronics-weekly-welcomes-alex-mccarthy-to-editorial-team/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Electronics Weekly has welcomed a new member to its editorial team, as Alex McCarthy joins as a reporter. Alex will be covering general news and PR, but will also specifically focus on areas such as start-ups, STEM/undergraduates, new product launches and innovation. We wish Alex the best of luck in his new role. --- ### Opening young minds to careers in engineering > Earlier this month, the IET announced a series of open days taking place across the country. Read our blog to find out more. - Published: 2019-07-11 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2019/07/young-minds-in-engineering/ - Categories: Marketing Blog For a few years now we’ve been advocating STEM subjects for both study time and play. With engineering a critical part of the UK economy, luckily we’re not the only organisation pushing the message home that more inspiration is needed to convince young people to open up their minds to engineering careers. Earlier this month, the Institute of Engineering & Technology (IET) announced a series of open days taking place across the country. On Friday 26th July 2019, sites spanning Scotland, Manchester, Doncaster, Peterborough, London and Kent to name just a few, will be opening their doors to adults and children to demonstrate what the world of engineering has to offer in the form of workshops, tours, challenges and question and answer sessions. Alison Carr, Director of Governance and Policy at the IET explains, “It’s a chance for parents and children to look behind the scenes at places that you may not expect there’s any engineering - places like the National Theatre, Victoria & Albert museum, and some places where you might expect to see some engineering but you actually get to see some of the detail. Parents and children get to see why engineering is so important in these venues. ” Engineering a brighter future The day has been designed to encourage parents to support their children in choosing careers in engineering and technology but could this be too little too late? In 2018 61% of businesses surveyed in the CBI/Pearson Education and Skills Survey expressed a lack of... --- ### Armitage Communications Welcomes New Account Director > Armitage Communications has welcomed Ian Jarrett to the team as Account Director. Ian joins the agency with a strong engineering background. - Published: 2019-07-09 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2019/07/armitage-new-account-director/ - Categories: News About Napier - Tags: news about napier Armitage Communications has welcomed Ian Jarrett to the team as Account Director. Ian joins the agency with a strong engineering background, and more than 25 years of experience in both the electronics and industrial automation sectors. Ian will assist in helping develop and grow the agency; and brings a wealth of knowledge to the role, specializing in global marketing communications, content generation, media relations and strategic marketing. “I am really excited to be joining Armitage Communications” stated Ian. “Armitage has an unrivalled reputation for content generation for the B2B technology and engineering industries and as part of Napier it has a great future ahead. What’s more the whole organisation has a very transparent set of company values that benefits both its employees and its customers. For me it was important to join a business where hard work and integrity is appreciated and rewarded. ” “I am delighted Ian has joined Armitage, bringing his extensive experience and marketing expertise to our team,” commented Mike Maynard, managing director of the Napier Group. “We have already seen strong growth in the business since acquiring Armitage and Ian will help us continue to expand by bringing knowledge, creativity and enthusiasm that client’s value. ” Ian will be working closely with several of Armitage’s key clients, including Airbus, Nokia and ADB Safegate. --- ### The Two ingredients of Magical Marketing Automation > Mike Maynard, managing director, explores the two ingredients you need for a successful and magical marketing automation strategy. - Published: 2019-07-03 - Modified: 2019-07-03 - URL: https://www.napierb2b.com/2019/07/the-two-ingredients-of-magical-marketing-automation/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Marketing Automation for B2B Technology Marketing is changing rapidly: just a few years ago it was only the brave pioneers who were running marketing automation systems, yet today the majority of B2B tech companies see automation as one of the pillars of their activities. Despite the widespread adoption of marketing automation, however, I often hear client’s express disappointment at the results they achieve. Why do people pay good money for a tool that often disappoints? In his excellent book, Disrupted, that describes his time at HubSpot, Dan Lyons meets a salesperson who explains that: “Some customers buy the software but don’t use it because they are too busy to write a blog. They’re like people who sign up for a gym membership but never go to the gym... And then there are about 10 percent of the customers where it’s absolutely magic” How do you make sure that you’re one of the companies that is blessed with the “magic”? My experience suggests that it’s not as difficult as it sounds. Firstly, you need to be in a suitable industry. Marketing automation, and Inbound marketing work best in industries that have high-involvement decisions. In particular it’s decisions where people actively research to seek out information that will help them either choose the best product or (and this is probably the most common case) avoid a career-limiting wrong choice. Most B2B tech markets meet this requirement, and so we’re already half-way there. A bigger challenge, however, is understanding the two ingredients of marketing automation. The Two Magic... --- ### Napier Partnership Streamlines Structure with Peter Bush Communications Merging into Armitage Communications > The Napier Group announced today the merging of Peter Bush Communications into Armitage Communications: forming a specialist PR and Marketing agency. - Published: 2019-06-28 - Modified: 2020-08-28 - URL: https://www.napierb2b.com/2019/06/napier-partnership-streamlines-structure-with-peter-bush-communications-merging-into-armitage-communications/ - Categories: News About Napier - Tags: Napier Client News The Napier Group announced today the merging of Peter Bush Communications into Armitage Communications: forming a specialist high-tech PR and Marketing agency, focussing on industrial automation, engineering and communication. Since the acquisition of Armitage Communications Ltd by Napier Partnership Limited at the beginning of 2019, the natural synergy between Peter Bush Communications and Armitage Communications has become apparent, due to their non-conflicting clients and focus on similar markets. The merger creates an agency with a team of journalists; electronic and mechanical engineers; and experienced marketing professionals, that offers a vast amount of market insight and knowledge to drive clients’ commercial success. There will be no change to clients served, and the office and team in Saffron Walden will remain. The merger allows Peter Bush’s existing clients to have access to additional services and resources provided by Armitage Communications as well as those of Napier. “The merging of Peter Bush Communications into Armitage Communications creates a team with deep understanding and expertise of markets such as industrial automation, communications and electronics/electrical, enabling them to offer deep technical market insight to clients,” commented Mike Maynard, managing director of the Napier Group. “The companies already work together across several clients, and this move will create a strongly integrated agency that will help our clients create and distribute compelling marketing content. ” Napier Partnership’s mission remains providing a comprehensive content development and distribution service that speeds the process of converting awareness to opportunity for B2B technology companies. --- ### Success for IKTEM Conference 2019 > The IKTEM Conference 2019, an international event for ICT, electronics and mechatronics development engineers, has been declared a success for 2019. - Published: 2019-06-25 - Modified: 2019-07-30 - URL: https://www.napierb2b.com/2019/06/success-for-iktem-conference-2019/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The IKTEM Conference 2019, an international development event for ICT, electronics and mechatronics development engineers, has been declared a great success for 2019. Now in its second year, the conference organised by Svet elektronike & Svet mehatronike magazines, took place at the Rogla Ski resort from the 30th-31st May 2019. The two-day event offered participants several exciting sessions and workshops, with key-note speaker Professor Janez Bester, PhD, from Faculty of Electronic Engineering Ljubljana, discussing the topic of Industry 4. 0 and Society 5. 0. Lectures also included a demonstration of the latest measuring equipment; and on the second day, a live NB hands-on IoT workshop took place for the first time in Slovenia. Jurij Mikeln, President of the IKTEM Organization Board commented “We look forward to the next IKTEM conference which – I do not doubt - will address many interesting up to date technical topics that professionals from ICT, electronics & mechatronics have to know”. As the only conference in Slovenia that provides engineers with lectures and hands-on workshops for the ICT, electronics and mechatronics sectors, we think it’s great to see the industry responding so positively. We look forward to continuing to see both the IKTEM conference and industry flourish within Slovenia. --- ### Inbound Marketing: 5 Tips for Success > Is your inbound marketing a success? Check out our top five tips to ensuring your inbound marketing strategy is running smoothly and successfully. - Published: 2019-06-25 - Modified: 2023-12-20 - URL: https://www.napierb2b.com/2019/06/inbound-marketing-5-tips-for-success/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology Marketing strategies tend to come and go, but Inbound marketing has proved that it is here to stay. Even after a decade in the marketing world, inbound marketing is perceived as a ‘revolutionary’ concept; viewed as a strategy that works, it delivers excellent results for companies who have taken the plunge and adopted inbound marketing into their marketing strategy. However, like most strategies, inbound marketing is not exempt from being reviewed; and marketers should evaluate their tactics regularly to ensure they are producing the results you need. At Napier, we understand what is required to ensure you implement a successful inbound marketing strategy; so, we thought it was only right to share the following 5 tips to ensure your inbound marketing is a success: Keep Your Content Fresh Content is the most important aspect of your inbound marketing strategy, but with time limits, and everyday pressures, it can be challenging to keep up with a content schedule. Often this means marketers fall into the habit of repeating posts, resulting in readers seeing the same content again and again. It’s important to have variety in your content, and although writing new tip sheets, or whitepapers are good, not all content creation needs to be time consuming. A key way to keep your content fresh without spending lots of time, is repurposing content you already have. Take an interesting and popular blog post. What’s stopping you from turning it into a SlideShare? Or repurposing it as a video? You’ll be surprised by... --- ### Industrial Automation – Topics for 2019 > We explore the top three key topics for 2019 that we are most regularly asked to provide content for by editors we work with, - Published: 2019-06-24 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2019/06/industrial-automation-topics-for-2019/ - Categories: Marketing Blog - Tags: content marketing In recent years we have all rode the IIoT wave, discussed topics with science fiction sounding names such as ‘augmented reality’ and ‘artificial intelligence’ and generally seen interest in technological advances in manufacturing undergo an unprecedented evolutionary period in the general public’s awareness and shows no sign of slowing. So, what are the hot topics in 2019? There are so many it was difficult to shortlist, so I’ve decided to focus on three topics that I am being most regularly asked to provide content for, by the editors.   IT/OT cybersecurity – A Manufacturer’s Greatest Challenge You may be surprised to learn how many industrial automation and processing companies are only just becoming aware with this potentially catastrophic threat. The organisations already in the know, are on record as saying cybersecurity is their single greatest threat. Cyber attackers are exploiting security flaws that result from gaps between the IT/OT infrastructure as companies introduce Industrial IoT (IIoT) devices and Edge computing equipment. Integrating information from sensors both in and out of control systems creates confusion between a corporations IT/OT responsibility. Adding external suppliers further complicates enforcement of security requirements for new assets. To help combat this, companies need to converge their IT and OT cybersecurity to clearly define responsibilities and remove any potential security gaps. This approach will help ensure more consistent security levels across entire organizations reducing the organization’s overall cyber risk.   Cloud and Edge Solutions With the convergence of information technology (IT) and operational technology (OT) and the... --- ### PCIM Europe 2019: Another Successful Show > PCIM Europe 2019, has delivered some impressive results; welcoming a total of 12,182 visitors and 515 exhibitors over the 3-day event. - Published: 2019-06-24 - Modified: 2019-07-30 - URL: https://www.napierb2b.com/2019/06/pcim-europe-2019-another-successful-show/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech PCIM Europe 2019, the leading international event for power electronics, has delivered some impressive results; welcoming a total of 12,182 visitors and 515 exhibitors over the 3-day event. It’s clear to see that PCIM Europe has gained traction over the years, with both visitors and exhibitors steadily increasing. (In 2016, the event received a total of 10,053 visitors, and last year the event closed with a record result of 11,000 visitors. ) The conference, which is an important part of the show, featured brand new topics that were presented to the public for the first time, in as many as 333 lectures and poster presentations, with contributors from academia and the industry. This year, the exhibition also saw an increase in international exhibitors and visitors; as 56% of attendees were revealed to have travelled from abroad. Japan was the strongest-represented country with 15%, and France and the USA were close behind, ranked two and three at 13% and 10% respectively. With 93% of visitors in favour of recommending PCIM Europe to others, and 75% of them planning to attend the exhibition next year, we look forward to seeing the direction PCIM Europe will take, as trade shows in Germany at least, continue to be an important part of the electronics industry’s marketing mix. --- ### Six engineering superwomen to celebrate International Women in Engineering Day 2019 > Find out the six women who we think should be celebrated in the world of engineering. - Published: 2019-06-21 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2019/06/six-engineering-superwomen-to-celebrate-international-women-in-engineering-day-2019/ - Categories: Marketing Blog With less than 15% of the engineering workforce in the UK comprised of women, International Women in Engineering Day 2019 has sparked a conversation in our offices this week. We’ve been debating ways to mark the day and encourage young girls to study Science, Technology, Engineering and Maths (STEM) subjects to align with the Women In Engineering Society (WES) campaign ‘Transform the Future’. On Sunday 23rd June 2019 WES will launch its Centenary Interactive Trail Map. The map will mark women who have achieved ground-breaking work in engineering, where they are from and their inventions that have completely reshaped the world we live in today. Here at Armitage we have a team of six women working across engineering and industrial technology accounts including robotics, oil and gas, automation and instrumentation. Over the years our day to day work has inspired us to think about the women, both today and from the past, who have made great leaps in engineering. We believe similar women could be the next celebrity role models for girls to look up to. Instead of the usual selection of pop stars, reality TV personalities and models, we’d much prefer to see coverage in daily magazines and newspapers on the lives of engineers, inventors and scientists. For those who are around today, we’ve included a link to their social media pages so that girls who love to Tweet, Insta or Facebook can follow their activities throughout their careers. So without any further ado, here’s our six favourite women... --- ### 7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making > his blog details seven common mistakes marketers make within their marketing automation and CRM; and some tips on how you can overcome them. - Published: 2019-06-21 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/06/7-crm-and-marketing-automation-mistakes-marketers-need-to-stop-making/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology, Marketing Strategy and Planning We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder than it looks. This blog details seven common mistakes marketers make within their marketing automation and CRM; and some tips on how you can overcome them, to ensure you are using your marketing automation system to its full potential in order to increase your ROI. Failing to Segment Your Customers The benefit of segmenting customers is that you can reach out to them via personalised content to match their current needs at each stage of the funnel. Your customers’ needs will change and evolve over time, so it’s important that your business continuously adapts to provide your customers with the right information. Failing to segment/ group your customers means you risk sending them the wrong information at the wrong time, such as sending irrelevant content that they have no interest in. Believing It’s a Mass-Produced World Most recognize that there are no true mass markets anymore. Instead it goes beyond looking at market segments to embrace that ‘every customer has their own market’; with customers demanding a personalised and tailored approach. Here are four top tips towards providing personalised customer service via marketing automation: Pay close attention to different channels used by your audience Make sure your customers service team moves between channels to follow the customer Make sure you are proactive in your customer interactions Take customer feedback seriously, and provide regular opportunities... --- ### The End of the Tech Marketers Fascination with Makers? > We were really disappointed to hear the announcement that Maker Media is closing after it was recently revealed that they were facing financial challenges. - Published: 2019-06-21 - Modified: 2019-07-29 - URL: https://www.napierb2b.com/2019/06/the-end-of-the-tech-marketers-fascination-with-makers/ - Categories: Electronics Media News - Tags: PR and Media Relations for B2B Tech Although I have always questioned the value of the maker market, I was really disappointed to hear the announcement that Maker Media is closing. Make magazine and the Maker Faires have been the peak of the maker movement, and to think that there is a chance that it’s all over is sad. I am hopeful that someone will decide to rescue the publication and the events, but so far no one has stepped forward. To make things even worse, this isn’t a surprise: a month ago the San Jose Mercury News reported, during the last Maker Faire, that the company was experiencing financial challenges. It looks like these challenges were too great to overcome. Despite attracting tens of thousands to the last Maker Faire, the numbers just don’t add up for the company. You could choose to blame Microsoft and Autodesk, who have previously supported events but chose not to contribute the last one in Silicon Valley, but perhaps it would be more reasonable to applaud their support in prior years. We think the reality is that marketers have finally realised that not all makers are potential high-value customers. In fact, most makers are never going to spend lots of money as they are simply pursuing their hobby and have no intention of forming the next unicorn start-up. For a while makers were the ‘darlings’ of B2B tech marketers. “If Pebble can grow so big, why can’t every maker do the same? ” hoped many. The reality is that there... --- ### Goodbye ECN? Advantage Business Marketing Closes > Goodbye ECN? Mike Maynard, Managing Director explains the potential affects the closure of Advantage Business Media could have on the US electronics media. - Published: 2019-06-21 - Modified: 2019-06-21 - URL: https://www.napierb2b.com/2019/06/goodbye-ecn-advantage-business-media-closes/ - Categories: Electronics Media News - Tags: USA and American Publications I was really sad to see the news that Advantage Business Marketing has closed. Although this news has yet to be confirmed, the lack of a response from Advantage Business Marketing (ABM) suggest that unfortunately the publisher is closing and with it ECN may disappear. Of course there is still a chance that ECN could be acquired from the ashes of ABM, although now that Arrow has stopped its acquisition frenzy we don’t seem to be overloaded with too many organisations looking to buy an electronics publication. I would like to relate the situation directly to the electronics market, but in this case, I don’t think I can. Although ECN was a major part of ABM, it probably wasn’t dominant enough to cause the failure of what was a substantial organisation. In fact, ABM position ECN as just one of the “five pillars” – the five publications on which the business had been built. It does leave some worrying questions about the American electronics publications that remain standing. Can they survive? Will niche B2B publishing even survive in the US? The good news is that some publishers are still more than confident about the future and may even see a smaller field of titles as an opportunity to grow market share. In fact, Julia Stocks, one of the owners of Power Systems Design seemed even more optimistic than ever about PSD’s future when we emailed about the closure of ABM. Let’s hope that this is an isolated event. With much... --- ### A Guide to Marketing Middleware > Read our blog to discover what marketing middleware is and what it can do to simplify your day-to-day marketing operations. - Published: 2019-06-14 - Modified: 2019-06-14 - URL: https://www.napierb2b.com/2019/06/a-guide-to-marketing-middleware/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology, Marketing Strategy and Planning Is your first reaction to this post “Marketing middlewhat? ” If so, you’re not alone: most marketers are unaware of what marketing middleware is, and what it can do to simplify their day-to-day marketing operations. What is Marketing Middleware? The term “marketing middleware” is something we are using at Napier to describe a class of software that is technically called “integration platforms” or for the cloud-based systems iPaaS (integration platform as a service). We like our name as it’s simple and this software is used in between two different applications to share data: effectively providing “software glue” between two separate systems. Why Do we Need this Software? In the past, data tended to be locked into a particular system. Linking different systems was difficult and expensive, and vendors tended to make it extremely difficult to integrate systems from two different vendors in the same market. In the MarTech (marketing technology) world, this is a particularly bad thing. With marketing sectors such as digital publishing, social media and website technology developing so rapidly, it’s practically impossible for any vendor to provide a tool that is really good at everything you want to do as a marketer. In the old days you’d have to either buy multiple tools and accept that data couldn’t be shared between them, or compromise with a tool that could do most things you needed it to at a just-acceptable level. The marketing middleware sits between the different systems ensuring data is shared between them, allowing marketing teams... --- ### Electronics World Launches New Membership Platform > Electronics World has launched a new membership platform, with the aim to provide subscribers with more in-depth technical content. - Published: 2019-05-30 - Modified: 2019-05-31 - URL: https://www.napierb2b.com/2019/05/electronics-world-launches-new-membership-platform/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Electronics World has launched a new membership platform, which will provide subscribers with more in-depth technical content. For many years, Electronics World has provided subscribers with news, case studies and information about the latest technology from leading engineers and academics; so, we were intrigued to learn about Electronics Worlds’ decision to move from free online content, to providing high-quality content that is only available via subscription. This move seems like a great decision for Electronics World, as it generates another path for revenue other than advertising and provides readers with the opportunity to pay for high quality, and compelling content. It will be interesting to see if this signals more content going behind paywalls. As though this decision means that fewer people will see some of their content, it also means that Electronics World could create a group of more engaged readers. For more information about the membership and how you can become a subscriber, please click here. --- ### Two New Additions to WNIE Live 2019 > WNIE Live 2019, has announced two new additions to its 2019 event; including The Networking Zone, and the EIPC PCB Pavilion. - Published: 2019-05-29 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2019/05/two-new-additions-to-wnie-live-2019/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech WNIE Live 2019, has announced two new additions to its 2019 event; including The Networking Zone, supported by the Coventry & Warwickshire Chamber of Commerce and the EIPC PCB Pavilion. Taking place from the 18th-19th September at NAEC Stoneleigh in Stoneleigh Park, The Networking Zone is designed to accelerate business contacts with several speed networking sessions planned throughout the two-day event. The ‘Speed Networking Zone’ will be fast paced and a great opportunity to connect with lots of contacts in a short period of time. Claire Saunders, event director commented “We are happy to be working alongside the Coventry & Warwickshire Chamber of Commerce to add the ‘Speed Networking Zone’ to WNIE Live – with the primary goal of helping exhibitors and attendees increase their business connections through effective networking”. The EIPC PCB Pavilion will also feature at this year’s event, providing platforms to exchange business and technology information to support the European electronics industry. Both EIPC members (a network of professionals for the electronics industry) and non-members are invited to be a part of the PCB Pavilion, which will shine a spotlight on equipment manufacturers and suppliers to the PCB industry. To find out more, including how you can take part in the ‘Speed Networking Zone’ and EIPC PCB Pavilion, please click here. --- ### Breakout Session 7: Omnichannel Metrics: Can B2B Learn from B2C? > This presentation explained some of the techniques used by leading consumer companies that may give some ideas for omnichannel measurement for B2B. - Published: 2019-05-17 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/05/breakout-session-7-omnichannel-metrics-can-b2b-learn-from-b2c/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques B2B marketers generally have an easier job of measuring omnichannel campaigns. This presentation explained some of the techniques used by leading consumer companies that may give some ideas for omnichannel measurement for B2B. One example might be looking at advert view ability data. A simple approach would be to measure on-target viewability (the ads that would have been seen by the target audience). A simple compound metric might be the viewable CPM (vCPM). A further step might measure the cost per unique visitor from the target audience or cost per on target contact acquired. Interestingly as the compound metric gets more complex, they often get closer to business goals. The presenter described two types of metrics: The first, table stakes metrics, for example view ability, clicks, and other simple metrics. These are always useful but only tell part of the story. Compound metrics are much more useful, combining multiple data sources. A charity case study was presented, where the charity was both prospecting for new doners and retargeting existing donors. Based on CPA and Return on Ad Spend, retargeting worked better than prospecting. If looked at purchase volume and cost per unique user, then prospecting showed better results. So compound metrics can not only deliver more information but may reveal a different story to table stakes metrics. The presenter gave a number of different ways to measure: for example, measure link between footfall and online. There are also offline attribution: using identifiers such as email to tie sales to online... --- ### Breakout Session 6: How Marketo Uses Intent Data to Grow Sales > This session at the Adobe Summit explained how Marketo uses data from Bombora to determine intent at an account level for their ABM campaigns. - Published: 2019-05-17 - Modified: 2019-05-31 - URL: https://www.napierb2b.com/2019/05/breakout-session-6-how-marketo-uses-intent-data-to-grow-sales/ - Categories: Marketing Blog - Tags: ABM, Marketing Automation for B2B Technology Working out when someone is ready to buy is one of the big challenges for marketers and sales teams. This session at the Adobe Summit explained how Marketo uses data from Bombora to determine intent at an account level for their ABM campaigns. Marketo has three types of accounts that they track in their marketing automation: Named accounts; selected by the rep. Use Mintigo and determine which accounts look like the good marketo customers. They have ideal customer profile (ICP) Target account: not a primary focus, but in good industries Non-ICP accounts; where there are opportunities in which Marketo doesn’t normally win They focus their ABM activities and determine intent primarily for the first two categories. Lead to Revenue Module: As I’ve mentioned in other blog posts from the summit, an AQL (automatically qualified lead) is the new MQL for Marketo. It has three areas that are analysed to determine whether a contact meets the AQL criteria and cited its demanding requirements as the key reasons why ‘sales likes our leads. ’ Firstly, the contact should be a target contact with the correct job title (one of the target titles), a first and last name, a phone number or email and a company name. If the basic contact data is available, then a behaviour score is calculated based on areas such as email clicks, webinar attendance, visiting Marketo at trade shows and other such engagements with the brand. Assuming the score in this area is enough, the score for the... --- ### Breakout Session 5: Using My Tokens to Save Time > This session was all about using My tokens, a variable that you can use across your emails, landing pages and smart campaigns to save time. - Published: 2019-05-17 - Modified: 2019-05-31 - URL: https://www.napierb2b.com/2019/05/breakout-session-5-using-my-tokens-to-save-time/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology This session was all about using tokens. A token is a variable that you can use across your emails, landing pages and smart campaigns to make your life easier. They could also be called a placeholder or merge tag. Typically, people are familiar with person (contact) tokens and company tokens, but Marketo allows you to create “My Tokens” that exist at either folder or company level and are not contact- or company-specific. Tokens cascade down folders, so they are available to sub-folders. The tokens can be changed in subfolders, but keep the same name for the token, and attach different values: for example, having a footer token that changes content for country folders. My Tokens are great for reducing typos or consistency errors, so are good to remove mistakes. To create a token, at the program level go to My Tokens, drag a token, then give it a name. Once you have defined it, you can add to your assets – for example to the email subject line. Simple! One of the key benefits of using tokens, particularly when used across different assets (e. g. landing page, email, etc) is that it’s very quick to make changes to campaigns – e. g. add/remove an exclamation mark from a webinar title. Tokens are ideal if you use one template over again, removing the time copying and pasting templates. By using tokens in templates, you’ll also be more consistent. So, landing pages for webinars, for example, could consist entirely of tokens. It... --- ### Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit > At the breakout session 4 at the Adobe EMEA Summit, Mike learnt about how Marketo are running their ABM campaigns, and the strategy behind it. - Published: 2019-05-16 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2019/05/breakout-session-4-diving-down-the-funnel-with-abm-marketo-presentation-at-the-adobe-emea-summit/ - Categories: Marketing Blog - Tags: ABM, Marketing Automation for B2B Technology This session was one I was really looking forward to attending. Hearing from Marketo about how it runs ABM campaigns. Who better to learn from? Melanie Gipp, a senior marketing manager from Marketo was the speaker who had to try to live up to my high expectations. Marketo’s recipe for success is plan, engage and measure. In ABM this is translated into shared goals and accounts, focussed engagement and data insights. The session walked us through these three steps, explaining how Marketo builds campaigns using this framework. Marketo has three key business goals, bookings, deal sizes and win rates. To determine progress in these goals, it uses leading indicators: The pipeline, SQLs, MQLs and AQLs (automated qualified leads). AQLs are a term it developed to indicate that a contact who meets scoring/qualification criteria in the system, but has not had a conversation with sales. The Marketo customer journey has the following stages: The contact makes an inquiry The Marketo system determines that they are an automated qualified lead The telemarketing team takes the lead, making the contact a telemarketing accepted lead (TAL) The lead then goes through conventional MQL and SQL stages One point that was made very strongly was the need for precise criteria, clear processes and defined responses to ensure good alignment between sales and marketing. Determining and Tiering Target Accounts To run an ABM campaign, you obviously need target accounts. When determining how accounts are dealt with in the ABM campaign, they get scored A-D, based on... --- ### Electronic Specifier Conducts 2019 European Engineer and Supplier Interface Study > Electronic Specifier has announced that it will be conducting a European Engineer and Supplier Interface Study for 2019. - Published: 2019-05-16 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/05/electronic-specifier-conducts-2019-european-engineer-and-supplier-interface-study/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Electronic Specifier has announced that it will be conducting a European Engineer and Supplier Interface Study for 2019. With the aim to understand the relationship between engineers and suppliers, the purpose of the study is to explore ways in which suppliers can effectively serve people. Participants can offer insight into topics such as: preferences when researching information, purchasing influences, interactions with suppliers, preferred distributor channels, and sources for purchasing specific products. All participants will be enrolled in a prize draw for the chance to win a £150 Amazon voucher. To take part in the survey, please click here. --- ### Electronics Weekly BrightSparks Winners Announced for 2019 > Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at a awards ceremony held at the IET Maxwell Library. - Published: 2019-05-16 - Modified: 2019-05-31 - URL: https://www.napierb2b.com/2019/05/electronics-weekly-brightsparks-winners-announced-for-2019/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at an awards ceremony held at the IET Maxwell Library in London. In collaboration with RS Components, the Electronics Weekly BrightSparks programme recognizes and rewards young engineers for the impressive work they have already achieved at the beginning of their careers. This year’s awards featured young engineers from a range of work fields; including industry, academia, entrepreneurs and cutting-edge researchers, with projects featuring topics such as; flexible sensors, GPU verification, FPGA architectures and bringing STEM to disadvantaged communities. At Napier, we are firm supporters of celebrating success at any stage of a person’s career and it’s great to see the industry celebrating the successes of younger people. It’s no secret that there is a need for more engineers in the UK, and by acknowledging all levels of experience within the industry, Electronics Weekly will inspire other young people to make a career in electronics. To see the full list of winners for 2019, and details of the awards ceremony, please click here. --- ### productronica Innovation Awards 2019: Now Open for Entries > productronica 2019 has announced that it will present the innovation awards for the third year in a row in collaboration with magazine productronic. - Published: 2019-05-16 - Modified: 2019-05-31 - URL: https://www.napierb2b.com/2019/05/productronica-innovation-awards-2019-now-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech productronica 2019, the leading trade fair for development and production in the electronics industry, has announced that it will present the Innovation awards in collaboration with trade fair organizers Messe Munchen and magazine productronic for the third year in a row. Taking place in Munich from the 12th-15th November 2019, the show features six categories which celebrate the most innovative new products and manufacturing processes. These include: PCB and EMS Cluster SMT Cluster Inspection and Quality Semiconductor Cluster Cables, Coils and Hybrids Cluster Future Markets Cluster The Innovation awards are free to enter, with entries being reviewed by an independent judging panel featuring experts from across the industry. The winners will be announced on the first day of productronica 2019. To find out more information and how you can enter, please click here. --- ### Breakout Session 3: How Alitalia Personalises its Website > In my third breakout session at the Adobe Summit, I learnt all the different ways Alitalia personalises its website and how this has helped with ROI. - Published: 2019-05-16 - Modified: 2019-05-31 - URL: https://www.napierb2b.com/2019/05/breakout-session-3-how-alitalia-personalises-its-website/ - Categories: Marketing Blog - Tags: Websites for B2B Technology One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation, Alitalia explained how it has improved its business by moving the website from a price-driven sales platform to one that is personalisation-driven. This has enabled them to increase the sales of higher-priced tiers of travel, increasing the profitability of the airline. Often, I get asked how our clients can customise content for users. Alitalia had a huge list of factors it used when personalising, that should provide some inspiration for any marketer: Of course, this isn’t easy, Alitalia has a huge amount of content, including 15 different variations of offers, CTAs, etc for each country. It has generated a large amount of rich content that engages website visitors with inspirational images and stories. With a record year for sales in 2018, including 18% increase in revenue, 9% increase in average fare and 30% increase in business class ticket sales from the web; as well as 20% increase in conversion rate when using personalised content and 45% increase in average order value from personalisation, the work has clearly delivered a fantastic ROI! --- ### Breakout Session 2: GDPR and Marketo > This presentation explored GDPR and Marketo- established the value of good data stewardship, showing examples of how data breaches can impact a business. - Published: 2019-05-16 - Modified: 2019-05-31 - URL: https://www.napierb2b.com/2019/05/breakout-session-2-gdpr-and-marketo/ - Categories: Marketing Blog - Tags: GDPR, Marketing Automation for B2B Technology GDPR might be the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship, showing examples of how data breaches can impact a business. Anyone who saw the Talk Talk share price graph after their data breach a couple of years ago will not have a problem prioritising security and data management. The presentation focussed on legitimate interest; although this isn’t perhaps surprising given that most B2B companies are using legitimate interest, which is different from presentations a couple of years ago that would have started with consent. By presenting a definition of legitimate interest, a message linked to the recipient’s job title and/or industry, it should be easy to determine legitimate interest, particularly if there are some simple data enrichment tools. The first challenge was that, in theory, you should select an audience based upon the content being sent. The solution is obviously to create ‘standard’ segments – e. g. people who we can mail about CCTV products. Of course, Marketo (and other MAPs) will create dynamic lists that are continually updated with contacts that meet the relevant criteria. One key point was you should really have a job title/job description to use legitimate interest. The speaker, during his time at Panasonic, also enriched the data including adding information such as SIC codes. Retention of data is a key challenge that many companies have yet to address. GDPR says you should store data for as short a time as possible. Although this... --- ### Breakout Session 1: Adobe and Marketo – The Roadmap > In my first breakout session of the Adobe Summit, I was keen to hear about the future planned for Marketo as part of Adobe. - Published: 2019-05-15 - Modified: 2019-05-15 - URL: https://www.napierb2b.com/2019/05/adobe-and-marketo-the-roadmap/ - Categories: Marketing Blog - Tags: ABM, Marketing Automation for B2B Technology After being a little disappointed with the lack of mentions for B2B in the opening keynote, I was keen to hear about the future for Marketo as part of Adobe. Marketo was initially positioned as having three main areas: lead management, attribution and ABM, and a company that started mid-market, moved up, whereas Adobe was the opposite: starting as Enterprise and moving down. The Adobe Experience Platform, the complementary functionality and the Sensei were all positioned as good reasons why Marketo and Adobe are such a good fit. This, and the resources brought by Adobe means that Marketo’s developers can do “more, faster”. There were two key areas that were discussed. ABM was the first: and presented as something marketers find hard. Sales people, however, have always thought of accounts, so don’t think anything is new. A key point was that if you get ABM wrong, you get it wrong spectacularly: sending healthcare information to an engineering account is obviously very bad. What’s the goal? Well for ABM, Adobe is aiming to create “the first end-to-end B2B ABM tool”. That’s a pretty big ambition! One area that Marketo can address with Adobe is accounts where you don’t have a lead: Marketo is bringing in data from LinkedIn, the MS Office Graph and other sources to be able to target accounts. As trailed in the keynote, account-based targeting on LinkedIn will be launched. There are also partnerships with ABM partners such as Demandbase to deliver messages across the internet and and... --- ### Adobe’s European Marketing Summit – Opening Keynote > I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, read my first blog on the opening keynote now. - Published: 2019-05-15 - Modified: 2019-06-11 - URL: https://www.napierb2b.com/2019/05/adobes-european-marketing-summit-opening-keynote/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology, Shows and Events for B2B Tech I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, as well as learn more about the other Adobe marketing products. Here’s the first blog, which looks at what was covered in the opening keynote. As it’s the opening keynote, I’m going to use legacy brands (e. g. Marketo) and will be focussing primarily on the impact to Adobe’s marketing automation customers, which represents most of our clients. It’s interesting to compare the Adobe event to HubSpot’s Inbound conference. Adobe and HubSpot are pretty different: HubSpot started as a Martech company, while Adobe has effectively grown into marketing, and they have relied on acquisitions to achieve this, particularly buying Marketo and Magento. The first thing that strikes you is the focus on B2C, rather than B2B. All the big names from the opening keynote are from big consumer brands, including some big names such as the CEO of Illy and the CIO of Unilever, and it was almost 90 minutes before B2B was mentioned. Similarly, the examples cited to illustrate the capabilities were highly skewed to consumers rather than B2B. They are also very focused on size: citing their use by the biggest companies in several consumer categories such as travel. DDOM: Data-Driven Operating Model One big mention for Adobe was the use of ‘DDOM’, an abbreviation for their data-driven operating model approach. Clearly with the portfolio of products it has in its marketing cloud, it can deliver great data... --- ### Elektra Awards 2019: Now Open for Entries > In its 17th year, the Elektra Awards 2019 is now open for entries, inviting experts from across the industry to enter into the awards. - Published: 2019-05-09 - Modified: 2019-05-09 - URL: https://www.napierb2b.com/2019/05/elektra-awards-2019-now-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech The Elektra awards 2019 are now open for entries. In it's 17th year, the Elektra Awards recognizes excellence within the global electronics industry; welcoming entries from manufacturers, distributors, designers, individuals, research groups and start-ups. There are a total of 22 awards up for grabs, which are split into the following four categories: Company Products People Products/Research Entries will be assessed by an independent panel of judges, and the winners will be announced on Wednesday 4th December, at the Grosvenor House Hotel on Park Lane. To find out more about the awards and how you can enter, please click here. --- ### Email Marketing Benchmarks for 2019 > We share some of the most interesting stats and tips from Campaign Monitor's ultimate email marketing benchmarks for 2019. - Published: 2019-05-09 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2019/05/email-marketing-benchmarks-for-2019/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly surprised to stumble across Campaign Monitor’s guide to the ultimate email marketing benchmarks for 2019. With over 30 billion emails analysed across 4. 2 million campaigns sent through Campaign Monitor in 2018, the report provides readers with the opportunity to see how their campaigns compare to industry standards, and how they can improve the strategy of their email marketing. After delving into the report, we’ve picked out some of the most interesting stats and tips to share with you: Industry Averages Look Positive At first sight, the industry averages for our sectors look positive, with an average open rate of 18. 25% for the engineering industry, and 17. 96% for the IT/tech/software services sector. This is reinforced with the average of 14. 74% click through rate for engineering, and a slightly higher 15. 02% click rate for IT/tech/software services. With an overall average 17. 92% open rate and 14. 10% click through rate for all industries, these are impressive stats for both sectors. Thursday is the Best Day for Open Rates The report revealed that Thursday features the best open rates for both sectors, with engineering featuring an open rate of 18. 7% and IT tech/software services 18. 2%. However, for click to open rate, Tuesday is the best day for the engineering sector, whilst Sunday is the best for the IT/tech/software services. While there are no surprising stats... --- ### 5 Reasons Why B2B Marketers are Talking about ABM > Our clients are increasingly asking about ABM, so we’ve put together 5 reasons why all B2B marketers should be thinking about ABM. - Published: 2019-05-07 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2019/05/5-reasons-b2b-marketers-abm/ - Categories: Marketing Blog - Tags: ABM, B2B Technology Marketing Strategy Account Based Marketing (ABM) has slowly become an increasingly important part of a B2B Marketers strategy. As the latest “shiny” marketing tactic, ABM allows you to focus on opening the doors in your targeted companies while minimizing marketing expenses. Our clients are increasingly asking about ABM, so we’ve put together 5 reasons why all B2B marketers should be thinking about ABM: Budget is Spent on the Audience that Matters The main reason for adopting ABM is to focus the marketing spend on the most important prospects and customers. Unlike trade media, SEO or most conventional marketing tactics, the money spent on content distribution is allocated specifically to key decision makers in specific accounts. By adopting ABM, marketers no longer need to worry about whether there is a proportion of their budget that is being wasted. Return on Investment Increases As ABM campaigns feature such a focus on targeted accounts, marketers generally find that return on investment increases dramatically. In fact, 84% of businesses have said that ABM delivers higher ROI than other marketing strategies (Forbes), making ABM a compelling choice. ABM Uses Familiar Tactics Although it’s a new approach, ABM is based on tactics many marketers will be familiar with. These include content marketing, display advertising, paid social media and search engine marketing. Although marketers may not have in-depth knowledge of programmatic advertising, which forms a large component of any ABM campaign, modern platforms simplify the use of programmatic techniques. ABM uses Existing Content One of the most compelling reasons... --- ### The Official Daily Newspaper for Productronica 2019: Providing Maximum Advertising Success > Since 2007, Messe Munchen, organisers of Productronica, have partnered with Weka Fachmedien to publish a daily show newspaper. - Published: 2019-04-29 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/04/the-official-daily-newspaper-for-productronica-2019-provides-maximum-advertising-success/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Since 2007, Messe Munchen, organisers of Productronica, have partnered with Weka Fachmedien to publish a daily show newspaper. With 40,000 copies available for professional visitors and exhibitors, a special editorial team work hard to keep readers updated every day of the show. If you're attending Productronica this year, don't forget to grab yourself a copy! --- ### All the CIM Lecture Notes - A Mini Marketing Course > Throughout my Chartered Institue of Marketing qualification in Professional Marketing, I've written CIM lecture notes, read on for key marketing insights - Published: 2019-04-26 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/04/cim-lecture-notes-marketing-course/ - Categories: Marketing Blog, News About Napier Throughout my Chartered Institue of Marketing (CIM) qualification in Professional Marketing, I've been writing up lecture notes to give a little taster on what to expect if you're considering taking the course yourself; or if you're just looking for marketing advice on tools, models and strategies. It's a really valuable course if you are interested in marketing. I found it particularly worthwhile completing the course while alongside work, as it provided opportunities to learn new tactics from both a theory and client-facing point of view. My CIM lecture notes are in the three following sections: Marketing Module A marketers role is important in driving success to the business, and delivering results. This module takes you through the foundations of marketing, and I would strongly recommend this as a stand-alone module for anyone looking for a career in marketing, if you don't want to take the full course. It outlines an understanding of how external environmental influences affect planning, and how information enables decision making. The marketing mix was a key element of this unit, and how you can apply the marketing mix to address market and customer needs. Please see below for my CIM lecture notes on the marketing module: Week 1 - Marketing’s position within a business Marketing defined! Exploring the definition of marketing, its functions and roles it plays within a business. This blog also includes a great description of key terms and useful definitions! Week 2 - Planning and buying behaviour This blog explores the marketing planning... --- ### IKTEM Conference Announced for 2019 > The IKTEM conference, an international development event for ICT, electronics and mechatronics development engineers, has been announced for 2019. - Published: 2019-04-26 - Modified: 2019-04-30 - URL: https://www.napierb2b.com/2019/04/iktem-conference-announced-for-2019/ - Categories: Electronics Media News - Tags: Eastern Europe & E. European Technology Publications, Shows and Events for B2B Tech The IKTEM conference, an international development event for ICT, electronics and mechatronics development engineers, has been announced for 2019. Organized by AX elektronika, publisher of both Svet elektronike magazine and Svet mehatronike magazine, the event will take place 30th to 31st May 2019 at the beautiful ski resort of Rogla, Hotel Planja. The two-day event offers several exciting sessions and workshops, with the first day of presentations concluding with the announcement of the winners for the Summer Sledge competition, who will receive a free weekend stay at the Rogla Hotel for two people. Hands-on-workshops will include Quectel development boards and free NB IoT SIM cards that will be live and valid for six months after the conference. This will enable participants to test their NB IoT designs at their offices and will be the first time in Slovenia that NB IoT gateways will be live and open to many users across the country. The conference will also cover hot topics such as: Introduction to BLE-Bluetooth Low Energy line-up Test solutions for the Internet of Things 3D printing Automated testing of electronics devices with a help of modular platform NI PXI For more information regarding IKTEM and how you can register please click here. --- ### Napier Partners with Market Analysis Experts Vantage Research > Napier recently started a partnership with Vantage Markets, experts in market analysis, giving our clients access to invaluable information. - Published: 2019-04-26 - Modified: 2019-04-29 - URL: https://www.napierb2b.com/2019/04/napier-partners-with-market-analysis-experts-vantage-research/ - Categories: News About Napier - Tags: Industry Analysts Napier recently started a partnership with Vantage Research, experts in market analysis, giving our clients access to invaluable information about the opportunity in countries around the world. Vantage provides a detailed report of where the business opportunity is for your company in major international markets. Designed to pinpoint ‘serious contenders’ for international expansion the market entry reports include: A breakdown of where Demand is likely to be concentrated for the client’s offer and why. Analysis of key Economic and Regulatory factors, likely to impact the opportunity An insightful Competitor Analysis giving a SWOT summary of the client vs competitor brands Benchmarking – expert witness rankings of the key competitors, market gaps and entry options Vantage can also offer more in-depth analysis of the markets that are most attractive, enabling our clients to plan market entry with more information and context. With Vantage’s extensive experience in the engineering and manufacturing sectors, this partnership supports Napier’s commitment to an insight-led approach, providing our clients with a great opportunity to optimise market entry plans. If you’re interested in finding out more, why not drop me an email, and we can set up a discussion to identify potential target markets you could be missing. --- ### Wireless Congress - Call for Papers 2019 > Wireless Congress 2019 has officially launched its Call for Papers. With 2019 being the year of cellular Internet of Things and LPWAN. - Published: 2019-04-24 - Modified: 2019-04-29 - URL: https://www.napierb2b.com/2019/04/wireless-congress-call-for-papers-2019/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Wireless Congress 2019 has officially launched its Call for Papers. Taking place between 22-23rd October in Munich, 2019 will be the year of cellular Internet of Things and Low Power Wide Area Networks. Wireless Congress invites experts from across the industry to submit proposals for speaking opportunities and workshops/tutorials. The deadline for submission is Tuesday 30th April. Some examples of topics of interest include: Wireless Automation & M2M Wireless Sensor Networks, mMTC 4G, 5G and 6G: Products, Trends & Developments Tactile Internet, VR/AR, URLLC, eMMB Low Power Wide Area Networks, e. g. LoRa/LoRaWAN, Sigfox, Mioty, NeoCortec If you are interested in submitting a proposal, please click here for more information on how to apply. Good luck! --- ### Several Editor Moves at Datateam Business Media > Publisher Datateam Business Media has undergone several editor moves, with three new editors recently being appointmented. - Published: 2019-04-23 - Modified: 2019-04-30 - URL: https://www.napierb2b.com/2019/04/new-editor-at-electronics-magazine/ - Categories: Electronics Media News - Tags: Editor News and Updates Publisher Datateam Business Media has recently undergone several editor moves. Carly Wills has been appointed as editor of Electrical Engineering at a Datateam Business Media, taking over from Niamh Marriott. Carly has also taken over as editor of Energy Management magazine from Michelle Winny. Christian Lynn has been appointed as editor of Electronics magazine at a Datateam Business Media, taking over from Michelle Winny. Niamh Marriott has been appointed editor of Components In Electronics (CIE) magazine published by Specialist Business Media. We wish them all the best of luck in their new roles. --- ### New Editorial Director at Elektronik Magazine > Cornelia Meier has joined Germany publication Elektronik as the Editorial Director of Distribution in Electronics. She joined the company in April 2019. - Published: 2019-04-18 - Modified: 2019-04-23 - URL: https://www.napierb2b.com/2019/04/new-editorial-director-at-elektronik-magazine/ - Categories: Electronics Media News - Tags: Editor News and Updates Cornelia Meier has joined Germany publication Elektronik as the Editorial Director of Distribution in Electronics. Joining the company in April 2019, Cornelia has over 11 years' experience working in PR and communications. We wish Cornelia the best of luck in her new role. --- ### How to create value by converging your OT/IT operations > This blog discusses the convergence between the worlds of OT and IT, and asks how industrial automation companies can help themselves. - Published: 2019-04-16 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2019/04/hcreate-value-converging-ot-it-operations/ - Categories: Marketing Blog I am increasingly being asked to write about the convergence between the worlds of OT and IT, this blog discusses this issue and asks how industrial automation companies can help themselves. Operational Technology (OT) and Information Technology (IT) convergence has become an important next step for companies on the IoT journey. But many companies are still playing catch-up. OT refers to control and automation technologies which support operations – so shop floor equipment such as factory automation convey systems IT refers to computer systems based in finance, HR and sales - so payroll, office computing etc Historically these activities have been separated because of security and compliance issues however manufacturing companies are now playing catch-up and being tasked with completely changing their business structures. These changes are happening because of the following; The increased use of Microsoft technology with the adoption of databases to collect and analyse production and process data The adoption of Ethernet-based communication protocols at machine level The dispersal of web-based user interfaces The increased popularity of mobile solutions to access data and perform tasks requiring Wi-Fi networks at the factory floor level   Companies that still have separate departments for OT and IT have a huge challenge, but it’s not insurmountable. Making sure company goals are aligned and undergoing training programmes which bring OT and IT together to share different skillsets, will help to move these changes forward. So, is this convergence a good thing or is it potentially dangerous? Opinion is split with some industry... --- ### BEEA’S 2019 Awards Now Open for Entries > British Engineering Excellence Awards 2019 is now open for entries. The BEEA’S hits its 10th anniversary – promising to be the biggest and best event yet. - Published: 2019-04-16 - Modified: 2019-04-30 - URL: https://www.napierb2b.com/2019/04/2019-beeas-awards-are-now-open-for-entries/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech British Engineering Excellence Awards 2019 is now open for entries. Launched in 2009, this year the BEEA’S celebrates its 10th anniversary and promises to be the biggest and best event yet. For many years, the BEEAs has helped to give the industry the status it deserves, rewarding those who have shown innovation in design. Taking place on Friday 11th October at Landmark Hotel, London, this year’s event will be judged by an independent panel of judges from both mechanical and electronic design disciplines. The 2019 categories are: Materials Application of the Year Electronic Product of the Year Engineering Ambassador of the Year Consultancy of the Year Design Engineer of the Year Design Team of the Year Mechanical Product of the Year Small Company of the Year Start-up of the Year Young Design Engineer of the Year Grand Prix For more information on the awards and how you can enter, please click here. --- ### Elektronica Magazine Sold to Publisher Elektor International > Publisher Elektor International has recently announced the acquisition of the Dutch magazine Elektronika, which it has purchased from Mybusinessmedia. - Published: 2019-04-16 - Modified: 2019-04-30 - URL: https://www.napierb2b.com/2019/04/elektronica-magazine-sold-to-publisher-elektor-international/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Publisher Elektor International has recently announced the acquisition of the Dutch magazine Elektronica, which it has purchased from Mybusinessmedia. The acquisition took place at the beginning of this month with the Elektor International editorial team planning to improve Elektronica’s respective presence in the Dutch industry. Mybusinessmedia will still focus on the upcoming developments in the electronics industry with titles Elektro-Data and www. engineersonline. nl. This is an interesting move, as it represents a publisher that is best known for its maker content moving into professional electronics engineering. In many ways, this isn’t surprising as several professional publishers have launched content or publications targeting the super-trendy maker market, and we like the fact that the most influential European maker publication is not standing still: they clearly believe that growth is the best way to defend their position in the maker market. We look forward to seeing the direction Elektor will take Elektronica and we wish them all the best for the future. --- ### CIM Lecture notes - Week 7 - Media Implementation Cycle > How the media implementation cycle fits into marketing communication planning, and how we might measure effectiveness across multiple channels. - Published: 2019-04-12 - Modified: 2019-04-30 - URL: https://www.napierb2b.com/2019/04/media-implementation-cycle/ - Categories: Marketing Blog, News About Napier This week’s lecture notes will look at how the media implementation cycle fits into marketing communication planning, and how we might measure effectiveness across multiple channels. Media implementation cycle Before diving into the media implementation cycle, we must first look at the different types of media available. Using media will support communication planning, as it allows you to consistently promote company messaging through channels that your prospects are using daily. The three key media categories are: Bought media: Adverts, Sponsorship, Pay Per Click (PPC) Owned media: Websites, LinkedIn articles, Blogging Earned media: Press Coverage, Viral and Social media Media implementation strategy needs to be planned systematically. Pickton & Broderick (2005) developed the media implementation cycle to be used as a planning framework for media activities. The media implementation cycle features coherent activities including media strategy planning, scheduling, target audience, and media selection, right through to media evaluation at the end. How do we use the media implementation cycle? Marketing communications objectives and strategy: This is the first step in the framework, and it means that your objectives and strategy need to be set ahead of planning media implementation. For definitions on objectives and strategy please see my last blog. Target audience: Your target audience/ audiences are the people that you intend to reach with your media marketing communication messages. Media objectives: In this section, you should outline what you plan to achieve in terms of media reach, the frequency of activities, and the impact of messages. Media budget: The budget... --- ### Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool > Managing Director, Mike Maynard discusses how you can profile Stakeholders in an ABM Campaign using HubSpot's OrgChartHub. - Published: 2019-04-11 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2019/04/profiling-stakeholders-in-an-abm-campaign-why-orgcharthub-is-such-a-cool-tool/ - Categories: Marketing Blog - Tags: ABM Account-Based Marketing (ABM) is one of the hottest topics for B2B technology marketers: Get it right and the results can be almost magical. Since it was pioneered by the ITSMA, ABM has grown in adoption and impact. The ITSMA developed a seven-step process for ABM: Knowing what is driving the account Playing to the client’s needs Mapping and profiling the stakeholders Developing targeted value propositions Planning integrated sales and marketing campaigns Executing integrated sales and marketing campaigns Evaluating results and updating plans Much of this language is familiar to marketers, something that I believe can make us a little too complacent. Specifically, it’s too easy to rush through step three, mapping and profiling the stakeholders. Today, campaigns are generally based around personas: You might have one for the engineer making the technical decision, another for their boss and another for the purchasing team. They all need to be communicated to in different ways, with different information. With ABM, however, you need to go one level deeper to ensure that you maximise the return your campaign will generate. Once you move to one-to-one ABM, where a single customer or prospect is the focus, these personas become real people. Of course, they will retain the characteristics of their persona – at least, they will do if you got the persona right – but they adopt individual traits that can be just as important as the persona and role. A persona to a marketer is very different to a sales persona. While marketers... --- ### WNIE Live 2019 Call for Papers Now Open > WNIE Live 2019 has officially launched its Call for Papers, inviting experts from the industry to get involved. 18th -19th September 2019 - NAEC Stoneleigh. - Published: 2019-04-10 - Modified: 2019-04-16 - URL: https://www.napierb2b.com/2019/04/wnie-live-2019-call-for-papers-now-open/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech WNIE Live 2019 has officially launched its Call for Papers, inviting experts from the industry to get involved. The conference will take place from 18th – 19th September 2019 at the NAEC Stoneleigh at Stoneleigh Park. The two-day conference will offer exclusive content and will cover topics such as Embedded Engineering and Design and Manufacturing; giving visitors the opportunity to witness a portfolio of new products and innovation in action. WNIE Live is on the search for speakers interested in presenting new technologies, new concepts and applications. The audience should be able to see the future of the industry and have valuable solutions for today’s industry matters. The deadline for the submission of abstracts of papers for presentation is Friday June 21st, 2019. For more information please visit the website. --- ### Bits&Chips Goes International > Bits&Chips, the leading Dutch news and magazine for the high-tech industry, has announced that it will be published in English from April 2019 - Published: 2019-04-09 - Modified: 2019-04-30 - URL: https://www.napierb2b.com/2019/04/bitschips-goes-international/ - Categories: Electronics Media News - Tags: Editor News and Updates, Europe and Pan-European Technology Publications Bits&Chips, the leading Dutch news and magazine for the high-tech industry, has announced that it will be published exclusively in English from April 2019. For 20 years now, the magazine has focused on delivering interesting news and trends on electronics and software development. The change from Dutch to English has been driven from two main trends. This move will ensure publisher Techwatch can reach many expats that has moved to Belgium and the Netherlands; with the High-Tech Campus in Eindhoven, hosting more than one third of the population of workers in R&D which do not speak Dutch. Bits&Chips are also seeking an international audience for its native customers, with readers expressing their need for an international platform to be represented. Moving forwards, Bits&Chips will primarily cover key markets in Belgium and The Netherlands, including printing, medical, semicon and RF/mixed signal chips. These markets will focus on software engineering, RF technology and system architecture. We wish Bits&Chips all the best for the future. --- ### CIM Lecture notes - Week 6 – Integrated Communications Planning > Identifying appropriate SMART communication objectives and how to recommend integrated marketing communication (IMC) plans. - Published: 2019-04-08 - Modified: 2019-04-30 - URL: https://www.napierb2b.com/2019/04/integrated-communications-planning/ - Categories: Marketing Blog, News About Napier With our Integrated Communication plan hand-in just around the corner, we decided to look at identifying appropriate SMART communication objectives and how to recommend integrated marketing communication (IMC) plans. In this blog, we’ll explore the strategies in an integrated communications plan and how it helps raise company profile and brand image. What are Integrated Marketing Communications (IMC)? It has been around for a while and it’s still very valuable, as it ensures that all your messaging is aligned to support the desired brand image. The key point to remember is all internal and external messages should be consistent and aligned to support the brand identity; Brand identity can be developed by using brand building models. “Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. " – the balance small business For more information on IMC please check out my blog on Integrated Communications. Aims, Goals, Objectives, Strategy and Tactics ... So, you will need all of them for the plan, but what tells them apart? Before you start any plan, knowing this is crucial. Aim – This is the business's purpose or desired outcome, they tend to be more general than goals or objectives because they are focused on a bigger long-term result e. g. Achieve a marketing share of 20% within three years of the product launch Goals – A goal is usually a target that won’t contain the steps needed to get there, but will be more... --- ### Winning with Conversion Rate Optimisation – from Marketing Week Live 2019 > The time I spent at MWL this year was valuable, as I spent the day attending sessions, and connecting with existing and potential suppliers for Napier - Published: 2019-03-27 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/03/winning-with-conversion-rate-optimisation-from-marketing-week-live-2019/ - Categories: Marketing Blog, News About Napier Marketing Week Live (MWL), well it’s probably one of the most hyped marketing events in the UK. As you can imagine it got very busy, so don’t make the mistake of wearing heels. The time I spent at MWL this year was valuable, as I spent the day attending sessions, and connecting with existing and potential suppliers that Napier could work with. As a word of advice, if you are considering attending next year, then remember its beneficial to get to the talks at least 15 minutes early. Or you risk the chance of sitting on the floor or standing at the back peering over everyone. Winning with Conversion Rate Optimisation (CRO) During my time at MWL, I attended an interesting talk from Deepak Lamba, CRO Consultant at VWO. The talk highlighted the key pillars of a successful conversion optimisation rate (CRO) program, and also brought to our attention how different the customer journey is now, compared to how it used to be. Once upon a time, there was a simple customer journey that went in a linear click-based pattern, it looked something like this: Now it’s a little different, people now shop in more ways than they ever have before. On average, there are about 10 touch points before a contact becomes a qualified lead. So, when we begin to imagine what this looks like, we see this: The reason for this is simple, people now shop across many different platforms at the time they wish. People are now... --- ### It's Time to Vote! Help Decide the Winners of the Electronics Industry Awards 2019 > The Electronics Industry Awards has announced that from the 25th March 2019, voting will be open for this years catergories. - Published: 2019-03-25 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/03/its-time-to-vote-help-decide-the-winners-of-the-electronics-industry-awards-2019/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications After receiving a flood of entries and nominations, the Electronics Industry Awards has announced that voting is now open for the industry to decide who will be successful at this year's event. Votes can be cast via the Electronics Industry Awards website until 19th April 2019 and the event will take place at the Tower Hotel, London on Friday 21st June 2019. How it Works With all entrants and nominees having met the necessary criteria, the industry now has the chance to vote for the people, products and companies that they feel deserve to be recognised for their contributions to the industry. Professionals from the sector will have the opportunity to vote in the product and individual categories, which will also be scored by a panel of expert judges. The online votes will be tallied alongside the judge’s scores to produce a shortlist of finalists and an ultimate winner, meaning that these categories go further than ever before to recognise the products and people that help to make the industry so successful. The decision to crown a winner in each of the business categories, however, lies solely in the hands of industry professionals. Unlike anything else seen in sector before, votes will be tallied to determine a shortlist and an ultimate winner for each of the business awards. Vote for Napier! We are happy to announce that Napier has been shortlisted once again for the 'Outstanding PR Agency' category. At Napier, we love the work we do for our clients,... --- ### Michelle Winny Leaves Editorial Position at Datateam’s Electronics Magazine > Michelle Winny, Editor of Electronics Magazine has left the company after 9 years in her role, to join Seatrade Cruise. We wish her the best for the future. - Published: 2019-03-25 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/03/michelle-winny-leaves-editorial-position-at-datateams-electronics-magazine/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Michelle Winny has left Electronics Magazine after nine years as Editor, to start a new job at Seatrade Cruise. Electronics Magazine will have a new editor starting at the beginning of April, and we wish Michelle the best of luck for the future. --- ### StrumentazioneElettronica.it Celebrates its 10th year Anniversary > Congratulations to StrumentazioneElettronica.it, which celebrates its 10th year of delivering content to the Italian test and measurement community - Published: 2019-03-22 - Modified: 2019-03-29 - URL: https://www.napierb2b.com/2019/03/strumentazioneelettronica-it-celebrates-its-10th-year-anniversary/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Congratulations to StrumentazioneElettronica. it, which celebrates its 10th year of delivering content to the Italian test and measurement community. The StrumentazioneElettronica. it editorial team will continue to do what they do best – deliver excellent content to the Italian T&M community and help promote companies’ products and brands. Over the years, the website and weekly newsletter have gained a great following, with 15,000 users every month and a readership of over 5000 subscribers. StrumentazioneElettronica. it is marking its anniversary with a revamp of its website and the redesign of a new company logo. We wish them all the best for the future! --- ### Drives & Controls Exhibition Predicted to be Biggest Yet for 2020 > The Drives & Controls exhibition announced it will return in 2020, taking place at the NEC in Birmingham from the 21st-23rd April. - Published: 2019-03-21 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2019/03/drives-controls-exhibition-predicted-to-be-biggest-yet-for-2020/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Drives & Controls exhibition announced it will return in 2020, taking place at the NEC in Birmingham from the 21st-23rd April. As the UK's leading show for Automation, Power Transmission and Motion Engineering, the 2020 event is predicted to be the biggest yet, with over 400 exhibitors, and expecting over 13,000 visitors. The show will be co-located with five other industrial exhibitors, including Air-tech, Fluid Power & Systems, Plant & Asset Management and SMART Industry Expo; making it the largest manufacturing/industrial event in the UK. Stand bookings are already up 40% compared to the 2018 show, and for the first-time visitors will be able to gain continued professional development hours (CPD) by attending the comprehensive and free seminar programs that will be hosted over the three days. Gambica and EPTDA pavilions have now been confirmed and their retrospective members have been invited to take up residency in these areas. The show will also feature a dedicated Robotics Hub, which will be hosted alongside BARA. For more information about exhibiting at the 2020 event or to find out how to attend please click here. --- ### New Delhi Print Media Announces 4th Edition of ‘The Spotlight on Indian Electronics' > New Delhi Print Media has announced the 4th edition of its yearbook 'The Spotlight on Indian Electronics', due to be launched in May 2019. - Published: 2019-03-20 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/03/new-delhi-print-media-announces-4th-edition-of-the-spotlight-on-indian-electronics/ - Categories: Electronics Media News - Tags: India and Indian Technology Publications New Delhi Print Media has announced the 4th edition of its yearbook 'The Spotlight on Indian Electronics', which is due to be launched in May 2019. As the electronics industry in India continues to rapidly grow and evolve, the 2019-20 edition of 'The Spotlight on Indian Electronics', delivers useful information to professionals about the state of the industry in India. The report provides a detailed study and SWOT analysis of the ecosystem for the high priority product markets, as well as identifying the future drivers of growth amongst various segments in the industry. We think its great to see a media house providing such a useful piece of content, which allows professionals from across the globe to understand the complete picture of the Indian electronics sector. --- ### WNIE Live Visitor Registration Now Open for 2019 > What's New in Electronics Live 2019 has now opened for visitor registration, taking place from the 18th-19th September 2019. - Published: 2019-03-18 - Modified: 2019-03-29 - URL: https://www.napierb2b.com/2019/03/wnie-live-visitor-registration-now-open-for-2019/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech 'What's New in Electronics Live 2019' has now opened for visitor registration, and will be taking place from the 18th-19th September 2019 at NAEC Stoneleigh in Stoneleigh Park. NAEC Stoneleigh is a new venue for WNIE Live, and recently provided potential WNIE Live exhibitors an opportunity to take a closer look at the facilities on offer at the venue, and to witness the business innovations and opportunities available in the thriving midlands area. This year, the event will cover topics on Embedded, Engineering, Design and Manufacturing. WNIE Live will provide visitors with the chance to witness hundreds of new products and showcase the industry’s innovation in action. Claire Saunders, Event Director commented, “Attendance at the event held in 2018 was up by 10% compared to the previous year. With free parking and a wider scope of exhibitors, we are confident this comprehensive event will be well attended by industry influencers and decision makers alike. ” For more information or to register for WNIE Live 2019, please click here. --- ### SMART Portfolio Announces it’s Inclusion of CPD Membership to Three Conferences for 2019 > The SMART portfolio has announced the inclusion of the CPD Certification Service membership to three of its conferences for 2019. - Published: 2019-03-15 - Modified: 2020-08-17 - URL: https://www.napierb2b.com/2019/03/smart-portfolio-announces-its-inclusion-of-cpd-membership-to-three-conferences-for-2019/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The SMART portfolio has announced the inclusion of CPD membership to three of its conferences for 2019. Conferences that are now members of the CPD Certification Service include SMARTS' Food and Beverage Conference (to be held 22nd May 2019), Automotive Conference (to be held 12th September 2019) and the Aerospace Conference (to be held 6th November 2019). With the Food and Beverage conference the first to take place, alongside the MCIA Awards meeting, conference organiser Stuart Humphrey commented " With so much uncertainty for SME’s within UK manufacturing right now when it comes to industry 4. 0, any forum where real topics and agendas facing UK manufacturing that demonstrate increased efficiencies and profits can only be a good thing”. We think its great to see events getting accredited as CPD for people in professional institutions. As a good thing to do to get better attendance, and also ensure the quality of the content, we hope this is something other events will consider and eventually follow suit. For more information on the three conferences and how you can attend please click here. --- ### If We Leave the EU, You Could Lose Your Website Domain! > Mike, Managing director at Napier, explains how if the UK leabes the EU, your website domain could be at risk. Read the blog to find out more. - Published: 2019-03-14 - Modified: 2019-03-29 - URL: https://www.napierb2b.com/2019/03/if-we-leave-the-eu-you-could-lose-your-website-domain/ - Categories: Marketing Blog - Tags: Websites for B2B Technology OK, we are all bored of Brexit, and by the time I have uploaded this post it’s likely that the most likely outcome will have changed (probably several times). There is, however, a potential consequence of Brexit that some marketers may not have considered. When, or if, the UK leaves the EU, the EU has stated that its regulatory framework for . eu domains will no longer apply to the UK. This means that: If you are British, you will no longer be able to register . EU domains, nor will you be able to renew any existing . EU domain names, irrespective of whether they were registered before the withdrawal date. The Registry (EURid) will be entitled to revoke . eu domain names on its own initiative. UK rights, such as UK trade marks will no longer be effective in an action against bad faith . EU domain name registrations. Agreements between Registrars and Registrants of . EU domain names can no longer effectively designate UK law or a UK court or dispute resolution body. Now of course this could be overruled by transitional arrangements in a withdrawal agreement, so even if the UK does leave the EU, these events might not come into effect – at least not immediately. I would, however, recommend reading the EURid Brexit notice, just in case. The Real Problem for UK Businesses There will, of course, be a few businesses that stand to lose a . eu domain that they are actively promoting.... --- ### The Rise of Virtual Reality and Augmented Reality in Manufacturing > From consumer to manufacturing, virtual reality (VR) and augmented reality (AR) technologies are revolutionising the world today - Published: 2019-03-12 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2019/03/virtual-reality-manufacturing/ - Categories: Marketing Blog From consumer to manufacturing, virtual reality (VR) and augmented reality (AR) technologies are revolutionising the world today. VR is aiding manufacturers to digitally simulate the product or environment, while AR helps manufacturers to project digital products/ information into the real-world environment. Businesses are now planning their production and assembly processes out in full in a virtual world. In turn, this is used to speed up factory and plant commissioning and operation. We are seeing big movement, especially in the high-tech industry sectors; but it will be interesting to see how the technology will pan out in small/ medium-sized enterprises (SMEs) later along the line. In this blog, we’ll discuss how VR and AR are impacting how we manufacture today. Virtual Vs. Augment Reality Virtual reality is currently booming in the consumer market and is easily distinguishable by the big VR headsets that come with it. Once you’ve put on the headset you have immersed yourself in a new digital environment. VR headsets incorporate both visual and audio simulation. Whereas augmented reality is a slightly different concept that involves transferring a digital interface onto the real world. Augmented reality is more commonly associated with the Pokémon Go app or IKEA’s new feature that allows you to view your chosen sofa or wallpaper into your own home; projecting a digital animation in the real word. It's clear to see that the industry is embracing VR and AR technologies as a way to display the full abilities of their systems. Last year, BEUMER... --- ### Embedded World 2019: Impressing the Global Embedded Community > Embedded World is regarded as the ‘go-to’ place to gain insight on embedded system technologies, and its 2019 event proved to be a success once again. - Published: 2019-03-11 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/03/embedded-world-2019-impressing-the-global-embedded-community/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Shows and Events for B2B Tech Embedded World has long been regarded as the ‘go-to’ place to gain insight on embedded system technologies, and is a great opportunity to discover innovations and meet many field experts. Exhibitors and Trade Visitors In its 17th year, the event received more visitors and exhibitors than ever – with over 31,000 trade visitors and over 1000 worldwide companies attending. This year’s event has received nothing but positive feedback, with more than 96% of visitors stating that they would take part again in 2020 even before this year’s event was over. Feedback from exhibiting companies was also positive with 90% expressing interest in booking a stand for next year. Expertise on Electronic Displays This year, alongside the trade show, the Electronic Displays Conference once again ran, covering the latest display technologies such as LCD, touch screens, optical bonding, display systems and cutting-edge HDR technology. As one of the most important European B2B platforms for display technologies, the conference received excellent feedback, with Professor Karl Heinz Blankenbach, chair of the congress advisory council for the electronic displays conference stating “The conference, which has grown yet again, was an outstanding event. The feedback from participants shows that this year’s topics once again hit the spot”. Highlights include keynotes on display trends and micro LEDs, and four sessions on automotive displays. Embedded Intelligence This year, the Embedded World conference chose ‘embedded intelligence’ as its key theme, focusing on high-performance computers and the capability of processes/integrated circuits in the embedded sector. The conference focused on... --- ### CIM Lecture notes - Week 5 – Brand Building Models > We all understand the importance of brand and product management but how do we use brand building models? Looking at the different brand attributes types - Published: 2019-03-08 - Modified: 2019-03-08 - URL: https://www.napierb2b.com/2019/03/cim-lecture-notes-week-5-brand-building-models/ - Categories: Marketing Blog, News About Napier - Tags: Branding Strategies for B2B Tech Marketers After last week’s lesson, on the importance of brand and product management. This week we explored how we use models for brand building. We also explored the different types of brand attributes. Intrinsic and Extrinsic Brand characteristics can come in two varieties, these are intrinsic and extrinsic. It’s important to remember that the decision to purchase a product or service will be based off one of these types of attributes, both attributes play a part in what makes the customer buy. Intrinsic attributes of a product refer to its basic functional characteristics such as performance and shape. If an intrinsic characteristic of the product were to change then this would impact the product directly and not necessarily the brand. The other characteristics that a product can have are Extrinsic, which are not directly linked to the product itself. Extrinsic attributes derive from the brand name, marketing communications and messages, packaging, and price to name a few. These are all features that affect the perception of the product and often help customers to distinguish one brand from the next. Brand Building Models Companies use brand models to predict the behaviour of your customers and prospects. More specifically they help drill down into key brand messaging for achieving business growth. Outlined below are the main benefits of using a brand model: Consumer mindset – Using the right brand model you can identify the consumer’s mindset, as well as attitudes and behaviours towards your brand. Predict the future – Brand models will ask... --- ### Email Marketing in 2019: Get to Know the Marketing Trends > Email marketing has been around for decades, but as the years have gone by, the channel has become more advanced and there are more trends than ever. - Published: 2019-03-06 - Modified: 2019-03-29 - URL: https://www.napierb2b.com/2019/03/email-marketing-in-2019-get-to-know-all-the-marketing-trends/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology Email marketing has been around for decades, but as the years have gone by, the channel has become more advanced and marketing trends become an important part of any email marketers strategy. Email marketers need to stay up to date on these evolving trends and stay ahead of their competitors. Using Expertsender’s new report, we have picked out some of the highlights that we think will be important for 2019. Storytelling Storytelling is a strategy that many marketers use to help their audience not only learn about their products/services, but to form an emotional connection, which in turn, can lead to customer loyalty meaning your customers will come back to you again and again. Stories allow customers to relate to the brand and engage them in ways that other traditional marketing such as print advertising may not. 4 elements you should incorporate into your story telling should include: Be personal: Customers want to know that you understand their needs and requirements Use the right medium: Depending on your target audience’s preference, which might be written, a graphic or video Compelling: Make the story fascinating and something worth reading Call to action: End the story by including a CTA that tells the audience what action to take such as ‘Download your eBook here’ GDPR Compliance Expertsender’s report state that "only 25% of existing customer data meets GDPR requirements". It is so important to have GDPR in the back of your mind, as it can affect many of your marketing decisions. A... --- ### PSD Magazine Celebrates 15th Anniversary > Congratulations to Power System Design (PSD) which celebrates its 15th year in publishing for the global power electronic engineering community. - Published: 2019-02-25 - Modified: 2019-02-26 - URL: https://www.napierb2b.com/2019/02/psd-magazine-celebrates15th-anniversary/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Congratulations to Power Systems Design (PSD) which celebrates its 15th year in publishing for the global power electronic engineering community. Publishers Jim and Julia Graham Launched in 2004, the founders of PSD made the decision to create a magazine that would primarily serve the power community, and is now the single independently owned source of technical information for the power engineer, through a portfolio of global print & digital magazines, websites, daily newsletters and social media outlets. We wish Power Systems Design the best of luck for its future, and may their success continue! --- ### Alix Paultre to Rejoin Editorial Team at Embedded Computing Design > Alix Paultre has rejoined the editorial team at Embedded Computing Design, and will handle Analog, Power, and embedded topics. - Published: 2019-02-25 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/02/alix-paultre-to-rejoin-editorial-team-at-embedded-computing-design/ - Categories: Electronics Media News Alix Paultre has rejoined the editorial team at Embedded Computing Design, and will handle Analog, Power, and embedded topics, as well as serving as their European Correspondent. Over the last 20 years, Alix has worked with several media companies and properties for the embedded electronics industry. From Electronics Products, to covering Advantage Business and Power Systems Design. We wish Alix all the best for the future. --- ### Arduino and Supplyframe Announce Exclusive Media Partnership > Arduino, a leader in open-source hardware and software ecosystem, has announced a partnership with Supplyframe, the industry network for electronics design. - Published: 2019-02-22 - Modified: 2019-02-28 - URL: https://www.napierb2b.com/2019/02/arduino-and-supplyframe-announce-exclusive-media-partnership/ - Categories: Electronics Media News - Tags: PR and Media Relations for B2B Tech Arduino, a leader in open-source hardware and software ecosystem, has announced a partnership with Supplyframe, the industry network for electronics design and manufacturing. The partnership will allow the companies to provide targeted and contextual advertising from leading brands across the industry; and will incorporate Supplyframe’s technology infrastructure to deliver campaign messages to Arduino’s portal of four million users. Steve Flagg, CEO of Supplyframe commented “We’re excited to play a part in connecting millions of professionals, students and makers to relevant device and component manufacturers, in addition to distributors carrying the Arduino product lines. Both our companies are committed to facilitate the future of hardware innovation, and it seemed natural for us to participate in this joint effort”. The partnership of Arduino and Supplyframe is sure to benefit the worldwide technology communities, and provide more value to their engineering audience across the globe. We wish them both the best for the future. --- ### 5 Content Creation Hurdles and How to Overcome Them > Content marketing is a vital part of your marketing strategy. Here are some key content creation hurdles and how to overcome them. - Published: 2019-02-22 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2019/02/5-content-creation-hurdles/ - Categories: Marketing Blog - Tags: content marketing Whether you’re B2B or B2C we are all aware that creating content for blogs, website, social media, and downloadable content is important. But if it were easy we’d all be churning out content like there’s no tomorrow... and that’s not the case, is it? That’s why it’s important to take it back a step and think about some of the hurdles that are holding us back and how we can overcome these challenges. We’ve all heard how content is king and you’re probably pretty bored of hearing it, but it really is a vital part of your marketing strategy. Here are some key content creation hurdles and how to overcome them. 1. Not Mixing It Up Once a writer has found their comfort zone it can be easy for them to continue writing in the same way, and eventually produce content that doesn’t feel fresh or unique. Sticking with what you have done before (with the same structure and topics because you think that if it worked before then it will work again) is not the right approach and main reason why there is so much repeat content out there. This strategy might work for a while but is doomed to fail eventually. How to Overcome: Start by creating a list of blog titles that are relevant for your industry and your audience, if you are stuck for ideas think about what your site needs to be ranking for, and blogs to answers the queries that your potential customers may... --- ### My Work Experience Week with Napier > Lily McIntosh, a a Year 10 Durrington Highschool Student recently completed a week's work experience at Napier. Read her blog to find out what she learnt. - Published: 2019-02-22 - Modified: 2019-02-28 - URL: https://www.napierb2b.com/2019/02/my-work-experience-week-with-napier/ - Categories: News About Napier - Tags: Napier's Intern Series Lily McIntosh, a Year 10 Durrington High School Student recently completed a week's work experience at Napier. Read her blog to find out what she learnt during her week at the Napier office: My work experience at Napier gave me a chance to learn about what it’s like to be in the workplace and an idea into careers you could apply for in the future. I am a Year 10 Durrington High school Student who is currently taking Business, Drama, BTEC Digital Information Technology and History as my GCSEs. Within my GCSE courses they have taught me how to set up a business, promote products and to target a certain audience. I decided to do my work experience at Napier Partnership in Chichester, because I thought it was suited to my GCSE’s and wanted to explore what working in a B2B marketing and PR company would be like. Over the last week, I have learnt about researching and finding the right stories for the Directors' social media accounts, and how to publish and schedule Tweets using HubSpot. I also learnt about Inbound Marketing, and why it is so important for a modern marketer’s strategy. Other opportunities I have had, include learning about ad design and video editing, with Napier’s graphic designer, Rob. Rob even showed me how a video is created through to the finished product. I have been shown how to use HTML coding for emails and websites, which is confusing at first but once you have your head... --- ### A Sad Goodbye to Richard Wilson > Napier was saddened to hear the news that Richard Wilson, former editor of Electronics Weekly, passed away this month after battling a long illness. - Published: 2019-02-22 - Modified: 2019-02-28 - URL: https://www.napierb2b.com/2019/02/a-sad-goodbye-to-richard-wilson/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Napier was saddened to hear the news that Richard Wilson, former editor of Electronics Weekly, passed away this month after battling a long illness. Richard was a key member of the industry, and one of the loveliest people you could know. Over 20 years, my respect for him as one of the best journalists in the industry simply grew and grew, and he will be dearly missed. Our thoughts are with Richard’s family and friends at this difficult time. --- ### Electronics Notes now Exceeding a Million Page Views a Month > Electronics Notes is now exceeding a million page views a month, after incorporating Radio Electronics and is still increasing steadily. - Published: 2019-02-21 - Modified: 2019-02-28 - URL: https://www.napierb2b.com/2019/02/electronics-notes-now-exceeding-a-million-page-views-a-month/ - Categories: News About Napier - Tags: UK and British Technology Publications, Websites for B2B Technology We recently wrote about Radio Electronics' incorporation into Electronics Notes, as editor and owner Ian Poole entered semi-retirement; and we are happy to announce that Electronics Notes is now exceeding a million page views a month. We think it's great to see Radio Electronics incorporation into Electronics Notes being received so positively, with Electronics Notes a clearly popular source of information for the industry. --- ### Top 10 Tips to Deliver A Powerful B2B Email Campaign > Here are our top 10 tips to help develop, execute and maintain a powerful email campaign, which will resonate with your audience. - Published: 2019-02-20 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2019/02/top-10-tips-b2b-email-campaign/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology In our digitally developing world, there’s no doubt that emails are one of the most effective ways to help build relationships with our leads. Communication through email can gather vital data to help your team boost its marketing performance and return on investment (ROI). Here are our top 10 tips to help develop, execute and maintain a powerful email campaign, which will resonate with your audience: Know your audience with the use of a simple form Start by identifying who are you going to send your emails to. Promote a simple sign-up form on your website homepage, through your social media channels, and blogs to kick-start the growth of your list of contacts. Keep the form simple, gathering data such as name, email address, job title and how they found out about your company is a great starting point to get to know your audience. It really is a big open door to success. Finding out this information will enable you to answer many questions including; Who are our customers? What are they interested in? What are their most urgent concerns? What content do they want to see from us? Once your audience is identified you can create buyer personas to help you deliver focused content, which will guide your audience through the buyers’ journey. Personalisation isn’t just another buzzword Did you know that according to Campaign Monitor, personalising your email campaigns increases open rates by 26%? Personalise your emails with the use of a first name or company name... --- ### E&T Magazine Goes Environmentally Friendly > E&T Magazine has announced that from the 13th March, readers will notice a slight change in how their magazines are delivered. - Published: 2019-02-20 - Modified: 2019-02-28 - URL: https://www.napierb2b.com/2019/02/et-magazine-goes-environmentally-friendly/ - Categories: Electronics Media News - Tags: UK and British Technology Publications E&T Magazine has announced that from the 13th March, readers will notice a slight change in how their magazines are delivered. From the next issue, the E&T magazine will arrive in a fully compostable wrapper, which will naturally break down in either the reader’s food waste or garden; ensuring that no E&T magazine wrappers will harm any wildlife. Alongside its new ‘green’ initiative, E&T is also offering a sponsorship opportunity to companies who would like to share ads that have an environmental tie-in; and will be featured on the carrier sheet of paper with the IET members address label. With a circulation of 144,000 copies, we think it's terrific to see a publication thinking of the environment, and being ‘green’ E&T magazine can offer companies a great sponsorship opportunity. --- ### A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull > In this installment of our 'Napier Nine' series we introduce you to Rhianna Bull, Senior Account Manager at Napier. Watch the video now. - Published: 2019-02-19 - Modified: 2024-04-09 - URL: https://www.napierb2b.com/2019/02/a-napier-nine-video-rhianna-bull/ - Categories: News About Napier - Tags: Napier Nine Interview Series In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this instalment we introduce you to Rhianna Bull, Account Director at Napier. Watch the video below to find out the four words Rhianna would use to describe herself, her strongest quality, and the fictional place she would most like to visit, as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video. . Get to Know Account Administration Executive Danielle Robertshaw --- ### A 'Napier Nine' Video... Get to Know Account Administration Executive Danielle Robertshaw > Danielle Robertshaw, Account Administration Executive at Napier, is the latest to take part in our ‘Napier Nine’ video series. - Published: 2019-02-18 - Modified: 2023-12-11 - URL: https://www.napierb2b.com/2019/02/account-administration-executive-danielle-robertshaw/ - Categories: News About Napier - Tags: Napier Nine Interview Series Danielle Robertshaw, Account Administration Executive at Napier, is the latest to take part in our ‘Napier Nine’ video series. Discover Danielle’s secret skill, her favourite quote and what she would spend her last £20 on, as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull --- ### CIM Lecture Notes - Week 4 - Brand and Product Management > This week we learnt how, as a company we use product management can build a successful brand & communicate this with our customers. - Published: 2019-02-18 - Modified: 2019-02-18 - URL: https://www.napierb2b.com/2019/02/cim-lecture-notes-week-4-brand-and-product-management/ - Categories: Marketing Blog, News About Napier This week we learnt how, as a company we build a successful brand and communicate this with our customers. Organisations can sell their products or services, but it all comes down to the fact that customers buy because they believe in your brand and not just your products and services. Successful brand building is at the root of a profitable business and one of the biggest hurdles that a marketing team will face. Marketing’s role serves to generate brand awareness and to strengthen brand image as a strong brand will generate profits. What is product management? Product management involves being responsible for understanding customer requirements and implementing changes to product ranges. Funnily enough, products are managed by product managers, and this means that they are responsible for adding particular products to ranges or discontinuing old products when they reach the decline phase of their product lifecycle. I have touched on the product lifecycle, also called the Diffusion of innovation model before in CIM, it’s the breakdown of the phases that a product will go through, starting with its introduction, through to decline phase and is demonstrated in the diagram below. Benefits of branding Organisations have assets in which they can add brand value. These assets include: Brand name awareness Brand loyalty Perceived quality Brand associates Companies need to build on their brand in order to improve their assets, here are some of the benefits that brand building can bring: Improved perceptions of value - customers will see a greater added... --- ### Five Tips We Learnt from Google’s Lead Gen UX Playbook > Here are five tips we learnt from the Google Lead Gen UX Playbook to ensure your lead generation page is hitting the right balance for success. - Published: 2019-02-18 - Modified: 2019-02-18 - URL: https://www.napierb2b.com/2019/02/five-tips-we-learnt-from-googles-lead-gen-ux-playbook/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies Google recently released its Lead Gen UX Playbook, a collection of best practices to win over potential customers. With lead generation arguably one of the most important objectives for marketers, it’s even more vital that we create a ‘perfect’ lead generation landing page. This page must convince your visitor that it’s OK to share their personal information with you. I know what you’re thinking; how hard can it be? Well, with visitor expectations continuously on the rise, marketers are faced with the challenge of finding the right balance; providing visitors with just enough valuable information for them to be attracted to your proposition and engage with you, but at the same time provide them with a positive, beneficial and seamless customer journey. So, here are five tips we learnt to ensure your lead generation page is hitting the right balance for success: Avoid Generic Call-to-Actions (CTA) CTA’s are possibly one of the most important things to feature on your landing page. Unfortunately, many fall into the trap of a generic, or somewhat ‘standard’ CTA such as ‘learn more’. A generic CTA allows your content to be interpreted in many ways, where a specific CTA increases the information sent by stating precisely what visitors should expect. This can include ‘Start a free trial’, or ‘Sign Up and Get the Best Daily Tips’. Benefits of making your CTA more descriptive include; Links being more enticing to users and potentially more persuasive More keywords featured on the page which will help search-engine optimization... --- ### CIM Lecture notes - Week 3 - Allocating internal resources > Each organisation needs efficient resources to maintain successful business, and these resources need to be effectively managed and allocated... - Published: 2019-02-11 - Modified: 2019-02-11 - URL: https://www.napierb2b.com/2019/02/cim-lecture-notes-week-3-allocating-internal-resources/ - Categories: Marketing Blog, News About Napier Each organisation needs efficient resources to maintain successful business, and these resources need to be effectively managed and allocated. Last week we talked about the benefits of internal communication, which leads into why some organisations will employ an Integrated Marketing Communications (IMC) Manager. This manager will specifically handle the responsibility of communications management and internal marketing. A good IMC manager will ensure that there is a constant flow of communication, both internal and external. Types of Resources We can look into four different areas of organisational resources, these are the following: Physical Resources - They vary depending on the organisation but for some this will include physical manufacturing capacity, retail outlets and office buildings. Human Resources - Is a key resource for every organisation, they include members of staff such as managerial, admin, and specialists. It’s important to remember that when employees are motivated and engaged the performance of the company will be better. Financial Resources - This area is usually managed by a financial specialist, and budgets are put in place. A company’s financial resources will include net worth, capital, credit reputation, cash flow and share price. Intangible Resources - Is a bit harder to put onto paper, but it a company’s overall image, branding, market reputation and goodwill attitude. How do we allocate these resources? Fred Reichheld created a model called the Service Profit Cycle (SPC) in 1996 to demonstrate the links between how the company operates internally and the service performance it offers externally. The way it... --- ### Radio Electronics Now a Part of Electronics Notes > We were recently contacted by Ian Poole, who informed us of the news that Radio Electronics is now being incorporated into Electronics Notes. - Published: 2019-01-31 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/radio-electronics-now-a-part-of-electronics-notes/ - Categories: Electronics Media News - Tags: UK and British Technology Publications We were recently contacted by Ian Poole, editor and owner of Radio Electronics and Electronics Notes. He informed us of the news that Radio Electronics is now being incorporated into Electronics Notes, as Ian enters semi-retirement. Electronics Notes is a platform that has been set up to provide resources required by engineers and has been built on the success of Radio-Electronics, which ensures information provided is easy to read and in a variety of forms including diagrams, images, and videos. The site covers a wide range of topics relevant to engineers, makers and students. Basic concepts such as voltage and current will be covered, as well as the IoT and latest component and manufacturing technologies and techniques. Redirects will be put into place to direct traffic from Radio-Electronics. com to Electronics Notes, with an expected million-page views to be received each month. Interestingly, Electronic Notes will also provide advertising opportunities via Google Ads. This is different to other publications, who aim to sell their site direct to advertisers. This approach requires that display network campaigns are set up in Google advertising and are targeted specifically at the Electronics Notes website. Using Google Ads is a strategy that reduces the need for sales – there is no need for a sales team – which hopefully will allow Ian some well-deserved time off. Advertisers also benefit from having more control as they can directly set up and manage their own ads on the site. The approach is also much more efficient and... --- ### New Sales Executive at What’s New in Electronics > Congratulations to Rachel Clark who has been appointed as the new Sales Executive at What’s New in Electronics. (WNIE) - Published: 2019-01-29 - Modified: 2019-01-29 - URL: https://www.napierb2b.com/2019/01/new-sales-executive-at-whats-new-in-electronics/ - Categories: News About Napier Congratulations to Rachel Clark who has been appointed as the new Sales Executive at What’s New in Electronics. (WNIE) Rachel joins the team to support both the WNIE portfolio of products and the expansion of the client list. Rachel commented “I am really excited to be part of the WNIE team, although I am not from the industry I have spent most of my working life interacting with customers and run my own business. The WNIE portfolio of products covers all aspects of modern marketing requirements and I am looking forward to working alongside Claire and her team. ” As 2019 looks to be another busy year for the WNIE portfolio of products; Claire Saunders WNIE director said “Rachel’s enthusiasm to succeed at any challenge and her friendly and bubbly nature will make her a great addition to the team. We’re excited to have her on board. “ We wish Rachel the best of luck in her new role and look forward to seeing WNIE’s growth continue. --- ### Why You Need to Think Again About Web CMSs > Manging Director, Mike Maynard discusses why you need to think again about web CMSs in the ages of new technology and WordPress. - Published: 2019-01-29 - Modified: 2019-01-29 - URL: https://www.napierb2b.com/2019/01/why-you-need-to-think-again-about-web-cmss/ - Categories: Marketing Blog - Tags: Websites for B2B Technology I was an engineer, so I can honestly say I find website content management systems (CMSs) fascinating. I remember the early days of the web: in fact, I have used Gopher, had a Compuserve account and remember when AOL was cool. Anyone who can remember these days will agree that it’s so much easier to make information available today than it was in the early days of the internet. There have been a couple of things that have driven the dizzying improvements to the web: firstly, the availability of easy-to-use hosting services outside of walled gardens such as Compuserve, and secondly the creation of easy-to-use CMSs. Website CMSs For those of you who don’t know, a CMS splits the content from the presentation, or in language that non-geeks might use, it lets you add content to a website without having to be a web programming nerd. The introduction of CMSs meant that content could be posted to a corporate site without needing a team of coders to create and upload HTML and CSS. This meant content updates could be done quickly and easily by the people who had the content, rather than the slow and sometimes painful process required by hard-coded HTML sites. Websites, however, aren’t like word documents. It’s important to have a consistent look throughout a website, so CMSs use templates. Most CMSs, however, had a philosophy of delivering a single chunk of body copy within the template. This is now rarely the case, with background images, widgets... --- ### Napier and Armitage: the inside story > Today we announced that we have merged with Armitage Communications, who is now part of the existing Napier Group (Napier and Peter Bush Communications). - Published: 2019-01-28 - Modified: 2019-01-28 - URL: https://www.napierb2b.com/2019/01/napier-and-armitage-the-inside-story/ - Categories: News About Napier - Tags: Napier Client News Today we announced that we have merged with Armitage Communications, a really exciting development that takes the existing Napier Group (Napier and Peter Bush Communications) to the next stage of our journey and means we can be an even better agency for our clients. We aren’t perfect... but we’re very, very good We are always looking for other agencies that can bring new things to the Napier Group. Although we invest a lot of time and money into training, once you realise that perfection is unachievable, the opportunities to combine the best bits of two great organisations becomes very compelling. What Armitage brings There are so many things about Armitage that made me want to do the deal, but they can be summarised by three things: People: the talent in Armitage is truly amazing. I’m blown away by many areas in which they excel, including the quality of their writing; their design and animation; and their marketing automation and database expertise. These skills are basically a reflection of the talented people at Armitage. The team are also nice people. I want to only work with people I like, and the Armitage team are wonderful from David Armitage downwards. Culture: Armitage has a culture that in many ways is like Napier. They care about doing a good job for the client and are proud of the work they do. They also bring a culture of real creativity that generates some of the best PR concepts I’ve seen. It’s going to be... --- ### B2B Technology Agencies Napier and Armitage Communications Merge > B2B Technology Agencies Napier and Armitage Communications Merge creating a group of three specialised B2B technology agencies. - Published: 2019-01-28 - Modified: 2023-08-23 - URL: https://www.napierb2b.com/2019/01/b2b-technology-agencies-napier-and-armitage-communications-merge/ - Categories: News About Napier - Tags: Napier Client News Napier Partnership Limited announces that it has completed a merger with Armitage Communications Limited, creating a group of three specialised B2B technology agencies comprising Napier, Peter Bush Communications and Armitage Communications. The three brands bring together an extensive portfolio of clients across a wide range of B2B technologies and industries including semiconductors, industrial automation, software development and communications. Managing director, Mike Maynard leads the Napier group of companies. Suzy Kenyon takes on the role of director of the electronics practice, while Dave Ingle is director of the industrial automation and IT practice. Armitage Communications’ founder, David Armitage continues to work within the business. He will be driving the strategy for Armitage Communications’ clients. “Armitage Communications brings a successful and talented team with outstanding content generation expertise and expands our client base and capabilities in the industrial automation and communications sectors,” commented Mike Maynard. “By joining forces, the new organisation becomes one of Europe’s leading B2B technology agencies. ” “Joining Napier is the next step in Armitage Communications’ journey,” said David Armitage. “Napier’s focus on increasing the speed that clients can convert awareness to opportunity, and its extensive marketing automation expertise complements the skills of the Armitage Communications team. ” “All three companies in the group deliver high quality technical campaigns based on deep insight,” added Mike Maynard. “Together they offer a comprehensive range of services including media relations, content generation, media buying, marketing automation, design, animation, video and translation. ” The terms of the deal were not disclosed. --- ### WNIE Live Announces New Location for 2019 > WNIE Live recently announced that it would be returning in September 2019, and has now revealed it will be located in the Midlands. - Published: 2019-01-28 - Modified: 2019-01-29 - URL: https://www.napierb2b.com/2019/01/wnie-live-announces-new-location-for-2019/ - Categories: News About Napier - Tags: Shows and Events for B2B Tech WNIE Live recently announced that it would be returning in September 2019, and has now revealed it will be located in the Midlands at the NAEC Stoneleigh in Warwickshire, a major center of R&D, development and manufacturing in the UK. Taking place from the 18th-19th September, WNIE Live provides visitors the opportunity to see a range of products in action; welcoming over 3000 people through the doors. Hosting the event in the midland’s region brings many fundamental advantages to WNIE Live, as the region is home to two advanced manufacturing centres, The University of Warwick, and the recently announced Smart City Mobility Centre at Wellesbourne Technology Park. Events Director, Claire Saunders commented "The UK electronics and embedded sectors are still seen as global industry leaders, WNIE Live 2019 will again deliver a platform for industry to come together and connect, learn and make key contacts. The midlands region continues to provide us with the prime location for this premier UK electronics and embedded event and we look forward to welcoming back previous exhibitors and visitors and meeting new ones! ” To find out more information about the event, please click here. --- ### AUTOMOBIL-ELEKTRONIK to Increase Number of Issues > German publisher Huethig has decided to increase its number of AUTOMOBIL-ELEKTRONIK print issues from six to eight times a year. - Published: 2019-01-25 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/automobil-elektronik-to-increase-number-of-issues/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications As the automotive industry continues to grow and with an increasing amount of topics to cover, German publisher Huthig has decided to increase its number of AUTOMOBIL-ELEKTRONIK print issues from six to eight times a year; in order to keep up with the growth of the industry. Alfred Vollmer, editor in chief of AUTOMOBIL-ELEKTRONIK, says “The automotive industry is currently going through a fundamental change as the car changes, very simply said from a motorized sheet metal box to a computer on wheels with lightweight exterior and fast cloud connection. Therefore, our readers, the top level executives of the automotive electronics industry, need more information tailored exactly to their needs. ” --- ### Industry Electronics Congress Launched for 2019 > German publisher Huthig has launched a new conferencefor industrial electronics industry for 2019. The Industry Electronics Congress. - Published: 2019-01-24 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/new-conference-industry-electronics-congress-launched-for-2019/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech German publisher Huthig has launched a new conference for 2019. The Industry Electronics Congress will provide executives and specialists within the industrial electronics industry, the opportunity to find out first hand which solutions and technologies will be in demand for the future of the microelectronics market. Taking place in Munich from May 22nd-23rd, visitors will be able to attend presentations from top-speakers in the industry, who will provide deep insight into both the requirements and the possible solutions of the future. Key topics to be covered will include: Robotics and Control, Artificial Intelligence, Power and Drivetrain, Safety & Security, Industrial IoT, Industry 4. 0 and Smart City, Obsolescence, Metrology and Communication, 3D Printing and Manufacturing as well as Big Data and Virtual Reality. “European manufacturers are world leaders in the segment of industrial electronics”, explains Alfred Vollmer, editor-in-chief of Huthig’s electronics media department. “However, in order to maintain this pole position, the companies involved do not only need the appropriate technical know-how, skills and tools; sometimes they also have to have a look beyond their own horizons – and this is why we will run this unusual conference. Furthermore, we will provide numerous opportunities for intensive networking along the entire value chain. ” The Industry Electronics Congress will purposely stay away from technical standard product presentations, and instead will focus on the big picture identifying system approaches as well as potential problems from the perspective of the electronics design engineer. “We intentionally decided against a public call for papers”, explains... --- ### New Online Editor for Huthig > Congratulations to Gunnar Knuepffer who joined the electronics team as a new online editor for Huethig, on 1st January 2019 - Published: 2019-01-23 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/new-online-editor-for-huethig/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Gunnar Knuepffer who has joined the Huthig electronics team as the new online editor. Formed of AUTOMOBIL-ELEKTRONIK, elektronik industrie, elektronik journal, emobility tec and www. all-electronics. de, Gunnar joins the team after previously working as the editor for Produktion. Gunnar replaces Therese Meitinger who has left the company to find a new role outside of the electronics industry. We wish her all the best in her new role. Gunnar Knuepffer, Online Editor at Huethig --- ### CIM Lecture notes - Week 2 - Benefits of Having Internal Relationships > In this lesson we learnt the benefits of internal relationships in the workplace and what they mean to the company and employees & methods available - Published: 2019-01-21 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/01/cim-lecture-notes-week-2-benefits-of-having-internal-relationships/ - Categories: Marketing Blog, News About Napier In this lesson we learnt the benefits of internal relationships in the workplace and what they mean to the company and employees, and the different methods available for communication. Benefits of internal relationships Below I outline some of the key benefits of making sure that there is a good internal relationship structure in place and people follow it: Internal relationships introduce a decentralised approach. This means that key decisions are not made at the centre of a business (senior management), meaning that the decisions are delegated further down the chain, a decentralised approach. Internal relationships prevent silo mentality, which is an attitude that some organisations might have. Silo mentality occurs when members of organisations do not wish to share information or withhold information from others within that organisation. Motivated employees who more loyal, because we are all more motivated to perform well on a task if we know what we are trying to achieve. Cohesive team working, a cohesive team are able to comfortably converse with one another to communicate strengths and weaknesses, commit to decisions and are not afraid to engage in conflict around ideas. Cohesive team work steams from having a good internal communication structure in place. Which nicely moves onto the next point of preventing conflict, poor communication is one of the biggest causes of conflict within a company. It leads to misunderstanding and can occur if a manager asks an employee to relay an important message to another employee, but the employee fails to relay the... --- ### Electronic Product Design & Test Confirms Mark Gradwell as New Editor > Leading multimedia publisher for B2B technical press, IML have announced that Mark Gradwell will be the new editor at Electronic Product Design & Test - Published: 2019-01-21 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/electronic-product-design-test-appoint-new-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Congratulations to Mark Gradwell, who has been confirmed as the new Editor at Electronic Product Design & Test (EPDT). After joining his role as a Consultant Editor in May 2017, Mark will step up to move into his new role as Editor from January 2019. Mark will manage full responsibility of EPDT content across print, digital, website, newsletters, social channels and live events. It’s safe to say that everyone is thrilled with Mark’s new position. Richard Woodruff, Business Development manager at EPDT has said “I’m excited Mark is stepping up to assume full editorial responsibility across EPDT. He has already added a great deal of value during his first year and a half, helping develop EPDT’s editorial voice and product in print with his extensive industry network, solid technical understanding and strong writing skills. ” EPDT is a big player in the electronics market providing news on the whole electronics product development and manufacturing cycle. We are sure that the success will continue with the appointment of Mark Gradwell as Editor. EPDT ensures us that there are already many exciting plans in the pipeline! Mark Gradwell Editor, EPDT --- ### Landing pages - What are they? And why do you need one? > Landing pages are a vital part of any B2B inbound strategy. Once you have content, landing pages can be used to inform potential customers... - Published: 2019-01-18 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/landing-pages-what-are-they-and-why-do-you-need-one/ - Categories: Marketing Blog Landing pages are a vital part of any B2B inbound strategy. Once you have your content, you can use landing pages to inform potential customers why they need it, and what they will gain from it. Promoting your content also gives you the unique opportunity to collect useful insights about your customers by including a form they must fill out in exchange for the content. What are landing pages? A landing page is a standalone webpage promotes an offer, usually a piece of content, with the aim of getting them to part with their contact details by completing a form. After filling out a form the visitor is directed to a thank-you page; you guessed it... it’s a page that says thank you for filling out the form. The visitor will either be able to download the content from this page, or it can also be sent to them via email. There is a common misconception that landing pages are time consuming and not worth the hassle, however with the marketing automation platforms that are available today, they can be easily created using templates and drag and drop features while still looking professional. What makes a good landing page? A successful landing page will be focused on achieving one goal, this could be for a visitor to fill out a form, complete a survey, access a free trial, or download a free content offer. Landing pages that tend to have the highest conversion rates, will be aimed at a specific... --- ### Strategy and metrics for ABM > Many B2B companies who seek to acquire high-value customers find that an ABM strategy serves them better than a broad-reaching approach. - Published: 2019-01-18 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2019/01/strategy-and-metrics-for-abm/ - Categories: Marketing Blog - Tags: ABM Many B2B companies who are targeting high-value customers find an ABM strategy serves them better than a broad-reaching approach. A well-structured strategic plan is vital in supporting a company’s long term business plans but can also help identify metrics to measure the success of your ABM. Be sure to measure and optimize your ABM marketing campaigns to ensure they are performing well and improving over time. You should see what the results are for each individual campaign as it will be easier to draw conclusions. Start with your strategy as it sets clear tasks and objectives as well as coordinates employees towards a common goal. Look at your target accounts Have you got hundreds of target accounts in a document that hasn’t been updated in a long time? You should build your target account list and evaluate current customers, leverage named accounts and use the account identification technology. Identify the channels and tactics Analyse whether your channels are performing well and consider adding in new ones if they are underperforming. A multi-channel approach is more likely to be more effective, you could use channels such as: Telemarketing outreach Outbound email and direct mail Paid social advertising Retargeting (particularly CRM retargeting) Networking events Empower sales and marketing ABM efforts can crumble if you aren’t able to deliver measurable results. It’s essential to be able to measure the impact of the campaign to ensure you can identify an RoI as well as giving you the data to enhance it. Marketing automation platforms... --- ### Connectors User Congress 2019 Call for Papers Now Open > The Connectors User Congress 2019 has officially opened its Call for Papers. - Published: 2019-01-14 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2019/01/connectors-user-congress-2019-call-for-papers-now-open/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Connectors User Congress 2019 has officially opened its Call for Papers, inviting experts from the industry to submit their contribution proposals by 31st January 2019. In it’s 13th year, the Connectors User Congress will take place from 1st to 3rd July 2019 and provides visitors with the opportunity to see technical aspects of the design and application of state-of-the-art connectors. Workshops and presentations will include focus on connector miniaturization trends, new technologies and material and surface. With 350 participants last year, the Connectors User Congress 2019 has developed into one of Europe’s largest industry events for the connector industry. For more information on the congress or to find out how you can submit a contribution proposal please click here. --- ### CIM Lecture notes - Week 1 - Integrated Communications > This module is about understanding the value and importance of good internal and external communications, why effective internal communication is key - Published: 2019-01-11 - Modified: 2019-01-25 - URL: https://www.napierb2b.com/2019/01/cim-lecture-notes-week-1-integrated-communications/ - Categories: Marketing Blog, News About Napier What is Integrated Communications? This module is about understanding the value and importance of good internal and external communications. Effective internal communication is key to building sustainable relationships and delivering customer value. It’s about delivering consistent, and transparent messaging throughout the organisation. Making sure that everyone is on the same page and working towards the same objectives. Why do we need it? For a business to be successful it needs motivated individuals. Communication management responsibilities help both allocation of resources to different areas of the business and motivate individuals by understanding their needs and working with them. Communication strategy is now an essential method for improving business effectiveness. It’s more than just notifying staff about company announcements, it’s about putting a structure in place that binds the team together. There are basic needs that employees want from a business, these include: Income security Increases in income A safe and comfortable working environment Sense of community Interesting work Recognition of effort Gaining skills and career development Sense of identity A communications strategy helps employers guarantee that they are meeting these needs. The assignment For this module we will be writing an integrated communications plan for our chosen organisation, before we start this plan it’s good to think back to the different stages of planning. Where are you now? Where do you want to be? How will you get there? In the diagram below I’ve mapped out how the integrated communication plan will fit into these stages: Internal marketing and cross functional... --- ### New Electronics’ Peter Ring Interview > We recently asked New Electronics’ Peter Ring to participate in an interview with Napier, to discuss the organisation and results of his events. - Published: 2019-01-10 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/new-electronics-peter-ring-interview/ - Categories: Electronics Media News - Tags: Journalists and Marketing Experts Interviews, UK and British Technology Publications We recently asked New Electronics’ Peter Ring to participate in an interview with Napier, to discuss the organisation of his events and the successful results he receives from all the hard work. Read the interview below to discover how many people Peter reaches through the events, and the reason why events such as the BEEAs and Embedded Design Show were formed. How long have you been running events alongside New Electronics? Since 2013 when we launched the Electronics Design Show. This year we added a one-day roadshow on PCB Design and Manufacturing which was well received, and it’s running again on May 9th 2019 at Silverstone. Why did you start running events? What are the goals for the events today? We felt there was a gap in the market for a design focussed event, as publishers of both New Electronics and Eureka we are in an ideal position to deliver the audience which is often the biggest challenge. Each year we get around 4,000 designers to attend over the two days. Adding shows/events to our channels to market has given New Electronics a much higher level of visibility. How is revenue/profit split at New Electronics between the publication, the database and events? Online revenues account for a third of New Electronics revenues with print, inserts, projects and PCB making up two thirds. The EDS revenue sits in MA Exhibitions a separate company to MA Business who publish New Electronics. EDS turned over £1. 2k million in 2018. Do you have... --- ### Seven B2B Technology Marketing Predictions for 2019 > Here's our Seven B2B Technology Marketing Predictions for 2019. Read our blog for some interesting insight to what we think will happen in 2019. - Published: 2019-01-09 - Modified: 2019-01-31 - URL: https://www.napierb2b.com/2019/01/seven-b2b-technology-marketing-predictions-for-2019/ - Categories: Marketing Blog - Tags: 2019 trends, Measurement of B2B Technology PR & Marketing At Napier we used to write predictions for the coming year, but have got out of the habit. This is mainly because everyone writes predictions, but also partly because B2B marketing doesn’t always adopt new trends first: as an industry, we like to use tactics that work rather than simply chase the latest, shiniest idea. Writing the predictions, and then seeing how wrong we were, was fun. So, we’re re-starting our predictions for 2019. In an industry that avoid the hype, it’s perhaps easier to see the future, but hopefully these predictions will still give you some interesting insight. Here’s what we think will happen in 2019... ABM Adoption Grows Rapidly What will happen: Account-based marketing is dramatically more effective than less-targeted marketing tactics and the tools available today make it easy to implement ABM. More and more B2B tech companies will add campaigns that target key accounts or major prospects in 2019. Why we believe this: Let’s be honest, a lot of mumbo-jumbo is talked about ABM. It really doesn’t have to be that complicated, and often the simpler tactics are the most effective. We think this year companies will realise they don’t need complex campaigns or expensive tools to target specific accounts, and this realisation will drive a massive increase in the use of ABM tactics. Persona-based Marketing also Grows Quickly What will happen: Companies that don’t currently use persona-based marketing will adopt it as a way of better targeting their campaigns and tactics. Although many companies already... --- ### Top 7 Account-Based Marketing Challenges and How to Solve Them > ABM is a core strategy for B2B businesses. This blog will explain some of the challenges you may come across and some tips to overcome them. - Published: 2019-01-08 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/01/top-7-account-based-marketing-challenges-and-how-to-solve-them/ - Categories: Marketing Blog - Tags: ABM Account-based marketing is a core strategy for B2B businesses; designed to deliver growth and awareness with high-value accounts. Lots of people are still on the fence about ABM because of the challenges and obstacles they may have to overcome. Identifying these issues and acting accordingly to solve them will help your colleagues stay focused on successes. So how can you overcome these hindrances? This blog will explain some of the challenges you may come across and give you some tips. 1. Knowing what content to use You need to be able to deliver good content experience that will keep people in your target account engaged and hold their attention throughout the buying journey. The challenge: Being able to deliver a content experience with the right content is critical. Start off with one account-personalized asset before moving on to the next. What can be done? Presenting a series of personalized account content to match each buying stage is wise because it offers more personal experience for the reader. Technology can really help to serve the next stage content, based on what the reader is looking for by providing a unique content experience for each individual. 2. Knowing how to choose target accounts The challenge: You need to develop a manageable process that will identify the right account for your efforts. ABM will only work if you focus on the right opportunities. What can be done? If you are already carrying out inbound activities, it is advisable to use your inbound leads... --- ### Why Did Napier Invent another Planning Process for Marketing and PR? > We’re very excited about the four-step process we use to develop campaigns for clients. Our approach uses four steps: DETERMINE, FOCUS, DELIVER and ENHANCE. - Published: 2019-01-08 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2019/01/why-did-napier-invent-another-planning-process-for-marketing-and-pr/ - Categories: Electronics Media News We’re very excited about the four-step process we use to develop campaigns for clients. Seriously, even though many other planning processes have been created in the past, we have found that our approach makes a real difference to the quality of the work we deliver. Our approach uses four steps: DETERMINE, FOCUS, DELIVER and ENHANCE. This blog post explains why we felt the need to create something new, and how we built our process on proven approaches that have been created in the past. Other Processes for PR and Marketing There are a large number of different processes that have been created. We wanted something that took a strategic approach, and with its focus on strategy, PR proved to be the best place to look for other approaches. There are a number of different four-step approaches that are all similar to the Napier process. Often they have cool acronyms, such as John Marston’s RACE (research, action planning, communication, evaluation) or Jerry Hendrix’s ROPE (research, objectives, programming, evaluation) Perhaps the most well-known of approaches is that described by Ronald D. Smith in his book Strategic Planning for Public Relations. In it, he suggests nine steps, broken into four phases: Phase One: Formative Research Step 1 – Analysing the Situation Step 2 – Analysing the Organisation Step 3 – Analysing the Publics Phase Two: Strategy Step 4 – Establishing Goals and Objectives Step 5 – Formulating Action and Response Strategies Step 6 – Developing the Message Strategy Phase Three: Tactics Step 7... --- ### Electronics Weekly - Editor Moves and Other News > This is a summary of all the blog posts we've made about Electronics Weekly up to December 2018. - Published: 2019-01-01 - Modified: 2020-08-28 - URL: https://www.napierb2b.com/2019/01/electronics-weekly-editor-moves-and-other-news-2/ - Categories: Electronics Media News This is a summary of all the blog posts we've made about Electronics Weekly up to December 2018. Elektra site fails 24th June 2006 Yesterday – the deadline for submitting entries for the Reed European Electronics awards (Elektra) – the entry form on the site failed. Perhaps it was due to the large number of people that believe the maxim “if it wasn’t for the last minute, nothing would get done” (although the extension of the deadline for these awards has become a tradition. For those leaving thing late, entries could be submitted by email, and the form is still live at the time of writing. --- ### Elektronik Praxis | Editor moves and other news > This is a summary of all of the blog posts we have written about Elektronik Praxis up to December 2018. - Published: 2018-12-30 - Modified: 2020-08-28 - URL: https://www.napierb2b.com/2018/12/elektronik-praxis-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Elektronik Praxis up to December 2018. A Shuffle Around at ELEKTRONIKPRAXIS September 8th, 2017 Sebastian Gerstl is making the move to Software-related topics, after announcing that he will no longer be responsible for Embedded Systems at ELEKTRONIKPRAXIS. Sebastian is taking over the editorial duties for all Software-related topics from Frank Graser who left ELEKTRONIKPRAXIS last month. He is leaving his Embedded Hardware responsibilities to his colleague Michael Eckstein, who will handle all Processing and Embedded hardware related topics. We wish them all the best of luck in their new roles. ELEKTRONIKPRAXIS celebrates its 50th Anniversary with a museum at electronica October 18th, 2016 ELEKTRONIKPRAXIS is celebrating its 50th anniversary in style at electronica this year, with a Milestones Museum. Situated in Hall A4, stand 201, the ELEKTRONIKPRAXIS milestone museum will explore the main exhibits of the electronics history. Keeping with the historical theme, this year ELEKTRONIKPRAXIS are providing the traditional white sausage breakfast on the 9th November, with the Weisswurst created according to an historic recipe, ensuring an authentic feel of time travel surrounding ELEKTRONIKPRAXIS museum. 50 years of ELEKTRONIKPRAXI September 27th, 2016 Congratulations to the team at ELEKTRONIKPRAXIS, who are celebrating the 50th anniversary of the publication. This milestone has been reached at the same time as the publishing house (Vogel Media) celebrates its 125th year. Back in 1891, Carl Gustav Vogel started the company with the launch of a publication for stamp collectors, Internationales... --- ### Electronics Sourcing | Editor moves and other news > This is a summary of all the blog posts we have written about the latest news from Electronics Sourcing up to December 2018. - Published: 2018-12-29 - Modified: 2023-07-17 - URL: https://www.napierb2b.com/2018/12/electronics-sourcing-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all the blog posts we have written about Electronics Sourcing up to December 2018. Electrical Sourcing to close January 31st, 2017 Sadly, MMG Publishing has decided to call time on Electrical Sourcing, with the January / February 2017 edition to be the last one published. Always a smaller publication to it’s big sibling, Electronics Sourcing, the closure of the title shows how difficult it is for publishers to take an idea and create a franchise of titles from it. Mark Leary, the publisher at MMG told us, “Electrical Sourcing has not followed the same successful momentum that the other MMG publications are generating and has not been covering its own production costs for quite a while. With limited sales income it is no longer viable to continue publishing. ” The good news is that the editorial content for Electrical Sourcing, such as industrial automation, sensors, lighting, box build and enclosures will be merged into an even stronger Electronics Sourcing. First Issue of Electronics Sourcing Deutschland Published February 11th, 2016 Electronics Sourcing Deutschland, the new German-language publication in MMG’s “Sourcing” family has just published its first issue. In print. That’s right: a new print title for the already-busy German market. The February 2016 issue of Electronics Sourcing Deutschland (click link to view online) will be distributed to 13,500 readers in Germany, Austria and Switzerland, with more copies available at the embedded world show in Nuremberg. One interesting sign of the commitment of MMG to their print... --- ### Elektronik | Editor moves and other news > This is a summary of all of the blog posts we have written about Elektronik up to December 2018. - Published: 2018-12-28 - Modified: 2020-09-04 - URL: https://www.napierb2b.com/2018/12/elektronik-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Elektronik up to December 2018. Elektronik Magazine Announces Elektronik Neo February 27th, 2018 Elektronik magazine has revealed the plans for their new magazine Elektronik neo, which will be launched in November 2018. Elektronik neo will target the younger generation in the electronics industry. From start-up founders and employees, young professionals and electronics and information technology students; Elektronik neo will be a platform for them to learn from. The Elektronik team are positioning Elektronik neo as ‘new, young, different’, whilst also being unusual and revolutionary. As the first magazine in the German market to write about electronic industry topics specifically for a young professional audience, Elektronik has stood out as one of the first magazines to truly think about the future professionals in the electronics industry. Content for Elektronik neo will include trends in the electronics industry, fundamentals and overviews of technical developments, profiles of companies and start-ups who are of interest as employers, and information on building a career within electronics. Elektronik neo will also include interviews, reports, technical contributions, as well as the promise of “witty columns”. By providing a platform for the younger generation within electronics, the Elektronik editorial team are working hard to encourage graduates and young professionals alike to advance within the electronics industry career ladder. Companies have sometimes found it hard to make a career in electronics appealing to the younger generation. Elektronik neo will provide encouragementto this generation, as it... --- ### Electronic Specifier | Editor moves and other news > This is a summary of all of the blog posts we have written about Electronic Specifier up to December 2018. about editor moves and other news. - Published: 2018-12-27 - Modified: 2020-08-17 - URL: https://www.napierb2b.com/2018/12/electronic-specifier-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Electronic Specifier up to December 2018. Electronic Specifier Launches New Startups Magazine April 25th, 2018 Electronic Specifier has announced the launch of their new magazine Startups, a publication that will be aimed at the startup community and will cover the latest project news and stories in the sector. Following the Hardware Pioneers event held in London, it’s clear to see that an active startup community currently exists within the UK, especially within the technology sector. The event saw startups, entrepreneurs and investors gather to share ideas and to help get tech projects off the ground. With recent research stating that the number of new technology companies launched in the UK last year rose by almost 60%, Electronic Specifier has targeted a sector that is truly thriving and in need of a magazine dedicated to their community. The Startups magazine will be a quarterly print and digital publication, covering the latest project news and stories in the sector, as well as insight from investors, accelerators, incubators and industry experts, who will be able to offer advice and guidance on how to take an idea and make it a success. The debut issue of the magazine is now available and gives good insight into the great content we can expect to see in the future. It’s great to see Electronic Specifier expand their horizon and fill a gap in the industry. We look forward to reading future issues... --- ### Elektronik i Norden | Editor moves and other news > This is a summary of all of the blog posts we have written about Elektronik i Norden up to December 2018. - Published: 2018-12-26 - Modified: 2023-07-17 - URL: https://www.napierb2b.com/2018/12/elektronik-i-norden-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Elektronik i Norden up to December 2018. Elektronik i Norden returns to print August 31st, 2013 Don’t get too excited! Whilst there will be a printed edition of Elektronik i Norden this year, there will be only one, produced specially for the Embedded Conference Scandinavia, which will be held on 5th to 6th November. This Embedded Technology Special will also be distributed to the Swedish circulation of Elektronik i Norden, as well as being made available as an online e-magazine. I’m told the print edition should be around 20-28 pages, and will cover the nominees for the Swedish Embedded Awards 2013 as well as editorial coverage of embedded systems design. Elektronik i Norden closes print edition December 5th, 2012 A couple of days ago, Elektronik i Norden announced they were closing their print edition. Today Gote Fagerfjall sent out a short email confirming the facts: Starting New Year 2013, Elektronik i Norden will be Internet based only. EiN 11/2012 is the last printed issue. The EiN newsletter and the EiN web will continue in expanded versions. The newsletter becomes more of a focus point. Technical articles and commentaries continues to be (even more) important. The newsletter already has around 10 000 subscribers. The printed issue has a whopping 25 000 subscribers. We will of course try to shift all the readers over to the newsletter. It’s not a surprise that print is dying. The advertisers who... --- ### EPN | Editor moves and other news > This is a summary of all of the blog posts we have written about EPN up to December 2018. - Published: 2018-12-24 - Modified: 2020-08-28 - URL: https://www.napierb2b.com/2018/12/epn-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about EPN up to December 2018. EPN to close, EDN Europe moving to EBP February 13th, 2013 Reed Business Information is exiting the electronics industry (well OK, they still have an electronics email e-bulletin, but that doesn’t really count as a publication). Their licence to publish EDN Europe expires at the end of this month, and UBM has decided to re-allocate it to EBP, publishers of EE Times Europe. Martin Savery, the publishing director for EDN Europe and EPN was fairly philisophical about the decision, pointing out that, “in every other market both brands licensed to a single licencee”. As the only territory where EDN and EE Times were published by different companies, it seemed obvious that something had to give in Europe. The last issue of EDN Europe from Reed will be February 2013. We don’t have any news yet of EBP’s plans for EDN Europe, but keep checking the blog over the next few days. Sadly RBI has also decided to shut EPN. Although I believe that other publishers would have been interested in taking on the title, apparently the management of RBI aren’t prepared to invest the time to sell it. And in a way you can understand it – the costs of putting together a sale might well be more than the value of the brand. There will be a March issue of EPN, but title will close and the website will be... --- ### Electronics weekly | Editor moves and other news > This is a summary of all of the blog posts we have written about Electronics Weekly up to December 2018. - Published: 2018-12-24 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/2018/12/electronics-weekly-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Electronics Weekly up to December 2018. Electronics Weekly Reveal Results for Advertising Effectiveness Study November 23rd, 2018 In September 2018, Electronics Weekly completed an advertising effectiveness study to discover whether print really is a vital part of the media mix for advertisements and news. Interestingly, the results has allowed Electronics Weekly to prove that print is a vital part of the media mix. The study revealed that readers spent an average time of 23 minutes reading a print version of Electronics Weekly; considerably higher than the time people spent in online sessions. Further, 60% of readers visited an advertiser’s website after seeing it in print, and 49% discussed a print ad with someone else in their company. The results also disclosed that 36% of readers referred the print version of Electronics Weekly to someone else in their company, whilst 32% requested additional information from the advertiser. Electronics Weekly’s study clearly presents a perspective that print does work for companies; and with the stats given it’s hard to argue that print isn’t providing positive results. Electronics Weekly BrightSparks Programme is a Huge Success May 24th, 2018 The BrightSpark programme for 2018 has been declared a huge success, after highlighting the brightest and most talented young electronics engineers in the UK. Partnering with RS Components and receiving great support from the industry, including HARTING and the IET; Electronics Weekly formed the BrightSpark Programme to celebrate innovative young engineers... --- ### Elektronik Informationen | Editor moves and other news > This is a summary of all of the blog posts we have written about Elektronik Informationen up to December 2018. - Published: 2018-12-23 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/2018/12/elektronik-informationen-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Elektronik Informationen up to December 2018. elektronik informationen increases print circulation August 2nd, 2016 Print still refuses to die, particularly in Germany. Despite the costs of print and postage, elektronik informationen has recently increased their circulation from 28,000 to an impressive 31,000 copies. It’s great to see publications growing, even in these digital times, and it’s clear that there is still strong demand for printed magazines in Germany. Interestingly, in the same email that they sent me to talk about the print circulation, the publishers also pointed out that another success story was their lead generation service, including the customised email newsletters that they offer. So while print remains important, it’s clear that the German market has also taken to digital media: perhaps this the the country that will be best at balancing the traditional forms of media with new technology. Irina Hübner leaves EL-info April 11th, 2014 Irina Hübner is leaving Elektronik Informationen. She’ll be staying in the industry, and we’ll let you know where she ends up. AT Fachverlag, publishers of Elektronik Informationen, acquired June 20th, 2012 Holzmann Medien GmbH & Co KG, based in Bad Wörishofen has acquired AT Fachverlag GmbH and AT Medien GmbH. In addition to Elektronik Informationen, the two companies also publish Photonik, Photonik International, Biophotonik, the EOS Newsletter, Hotel & Technik and one of the leading periodicals in the plumbing and heating trade, si informationen. The 22 employees, as... --- ### Electronica | Event updates and other news > This is a summary of all of the blog posts we have written about Electronica up to December 2018. - Published: 2018-12-21 - Modified: 2020-10-22 - URL: https://www.napierb2b.com/2018/12/electronica-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Electronica up to December 2018. WNIE TV Release electronica 2018 Playlist November 27th, 2018 WNIE TV has released its electronica 2018 playlist, featuring TV interviews with experts across the industry. WNIE interviewed companies from all areas of the electronics industry for its ‘Your Eye on the Electronics Industry’ TV Series. The interviews included an overall update of the company featured, how the profile of their customers has changed over the years, markets it is focussed in, their view of electronica 2018 and how the company has adapted its strategy. Other key interviews include a roundtable discussion of Big Data and AI in the Smart factory of Tomorrow. To view the full playlist and watch the videos for yourself please click here. Your 'electronica Toolkit' October 29th, 2018 With electronica 2018 quickly approaching, we’ve been brainstorming how we can help the industry get themselves ready for the biggest trade show of the year. We decided that the best way to help you and your company prepare for electronica, was to provide you with an outstanding marketing toolkit, that covers everything you need to know in the run-up to the trade show. This blog will highlight Napier’s best tools and pieces of content, and the order you should use them; to help you achieve everything you need for success when attending or exhibiting at electronica 2018: In preparation for electronica, the first thing you want to do is... --- ### Napier Listed as One of the Top Digital Marketing Agencies in London > We are thrilled to announce that HubSpot has listed Napier as one of the top digital marketing agencies in London, a great achievement. - Published: 2018-12-19 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/12/napier-listed-as-one-of-the-top-digital-marketing-agencies-in-london/ - Categories: News About Napier - Tags: HubSpot and B2B Technology We are thrilled to announce that HubSpot has listed Napier as one of the top digital marketing agencies in London. With fierce competition, this is a great achievement that demonstrates Napier's consistently high standards and accomplishments. Mike Maynard Managing Director says" As a HubSpot agency partner, it's fantastic for the Napier team to receive recognition after all our hard work this year, and we look forward to maintaining this momentum and achieving even more success in 2019! " --- ### Batteries Event 2019 Announces Dates for Next Year’s Show > The Batteries event has announced its dates for 2019. Taking place from the 22nd – 24th October, the Batteries 2019 event will be hosted at the Nice Acropolis in France. - Published: 2018-12-19 - Modified: 2018-12-19 - URL: https://www.napierb2b.com/2018/12/batteries-event-2019-announces-dates-for-next-years-show/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Batteries event has announced its dates for 2019. Taking place from the 22nd – 24th October, the Batteries 2019 event will be hosted at the Nice Acropolis in France. For nearly 10 years , the market for batteries has grown significantly, producing a trend for more energy-efficient devices. The growth has come from the changing portable electronics markets and the strong driving force of the electrification of the automobile. Batteries Event 2019 provides visitors with the opportunity to see hundreds of products, as well as insight into the industry’s innovation. The event includes an exhibition and innovation center to allow exhibitors to promote their projects and innovations through live demonstrations. Aimed at electronics manufacturers, battery users and professionals from the renewable energy world, the Batteries event 2019 promises to be an event you don’t want to miss. To find out more information about the event and how to attend, please click here. --- ### Yokogawa IA's Maaike Goinga - Marketing Expert Interview > As part of our Marketing expert series, we interviewed Maaike Goinga, Marketing Manager at Yokogawa IA, asking her a variety of questions. - Published: 2018-12-13 - Modified: 2018-12-19 - URL: https://www.napierb2b.com/2018/12/yokogawa-ias-maaike-goinga-marketing-expert-interview/ - Categories: News About Napier - Tags: Journalists and Marketing Experts Interviews As part of our Marketing expert series, our sister company Peter Bush Communications interviewed Maaike Goinga, Marketing Manager at Yokogawa IA. Similar to our previous interviews, PBC asked a variety of questions to learn more about the life of our latest marketing expert: What do you like to do in your spare time (hobbies)? This year I became a Yoga teacher as it is my hobby and one of my greatest passions. Yoga also gives me the balance I need between my busy work life, and relaxing in my own time. What is your favourite book? ‘A Little Life’ by Hanya Yanagihara- a great story about friendship. I read it last year and it really stood out to me. It’s about a group of friends and how their friendship grows, and it really highlights their respect for one another. The friends take different paths and careers in life, some more successful than others, but their friendship never dies. There is one person that is very vulnerable and never speaks his heart, but everyone is so touched by him. It’s a very fascinating book. I believe Melanie at Peter Bush Communications has also read it. What other career would you have chosen if you weren’t in marketing? I don’t know if I would be in another career other than marketing. It is one of the many things I love, including art and history. Sometimes I dream of having a gallery of my own or even going back to studying. But then... --- ### Winner of the Elektra Selfie Competition Revealed! > Congratulations to Alex Price, Marketing Manager at Vicor, who is the winner of the Napier Prop Selfie Competition recently held at the Elektra Awards. - Published: 2018-12-11 - Modified: 2018-12-11 - URL: https://www.napierb2b.com/2018/12/winner-of-the-elektra-selfie-competition-revealed/ - Categories: News About Napier - Tags: Napier competitions Congratulations to Alex Price, Marketing Manager at Vicor, who is the winner of the Napier Prop Selfie Competition recently held at the Elektra Awards. See Alex's winning picture below: --- ### EE Times | Editor moves and other news > This is a summary of all of the blog posts we have written about EE Times up to December 2018. - Published: 2018-12-06 - Modified: 2023-08-07 - URL: https://www.napierb2b.com/2018/12/ee-times-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about EE Times up to December 2018. EE Times Europe Returns – In Print! November 30th, 2018 At electronica Aspencore announced the “special issue” of EE Times Europe created for the show would actually be the first issue of a regular print publication. The new EE Times Europe will be published by the ICC Media team, and effectively replaces Boards and Solutions, which will become a supplement inside the new magazine. Once you get over the surprise of an American publisher launching a print title, this move makes sense. Effectively we will have a publication with much broader reader appeal than Boards & Solutions, but the loyal readers of this popular title won’t be discouraged as B&S will still maintain its own identity within EE Times Europe. The editor of the new title will be Bolaji Ojo, a well-respected journalist with a long history in the electronics media, and other European journalists such as Peter Clark and Nitin Dahad are also contributing to the content. Interestingly one reason cited for the launch was an increased demand for print advertising in Europe. With banner advertising often failing to deliver compelling results, it’s interesting to see a move from some advertisers away from highly measurable digital channels to something they presumably believe is more effective, even though it’s much harder to find data to prove it. At the show I also had a chance to catch up with Andre... --- ### Design & Elektronik | Editor moves and other news > This is a summary of all of the blog posts we have written about Design & Elektronik up to December 2018. - Published: 2018-12-06 - Modified: 2020-08-28 - URL: https://www.napierb2b.com/2018/12/design-elektronik-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Design & Elektronik up to December 2018. ZigBee & Co - Design & Elektronik Developers' Forum April 2nd, 2005 Design und Elektronik will be holding their short-range wireless network forum ZigBee & Co” on 20th April in the Europaforum II, Munich. In addition to academics, the leading companies, including Jennic, ChipCon and Freescale will be presenting. Call for Papers - D&E "Kfz-Elektronik" Forum October 4th, 2004 Design & Elektronik have issued a call for papers for their Kfz-Elektronik (vehicle electronics) forum that will be held on 11th May 2005. The deadline for papers is 27th January 2005, and abstracts can be submitted in either German or English. One month until the D&E developer forums September 7th, 2004 Design und Elektronik will be running forums covering low-power design, control and piezo-electric ceramics on 5th October. --- ### Markt & Technik | Editor moves and other news > This is a summary of all of the blog posts we have written about Markt & Technik up to December 2018. - Published: 2018-12-04 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2018/12/markt-technik-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Markt & Technik up to December 2018. Markt&Technik 40% discount for 40th anniversary issue May 24th, 2016 Markt&Technik is celebrating its 40th anniversary in issue 26, which will be published June 24th 2016. This special issue will look back at the development of the electronics industry over the last 40 years, and to encourage advertisers they are offering an anniversary discount of 40% off the ratecard prices for all adverts, which may be a regular product/branding ad, or a congratulatory ad (for the kind and generous advertisers! ). The copy deadline is Friday June 10th. Markt&Technik to publish electronica 2014 show daily May 31st, 2014 It’s good to hear that, yet again, Markt&Technik will publish a show daily during electronica. The title will have a 50/50 split between English and German articles, and a total distribution of 60,000 copies, including being placed at train stations and hotels, as well as within the show ground. There will also be an editorial office at electronica, helping journalists to quickly write about the news from the show (although smart marketers will make sure they pitch their stories some time in advance). Form more information, visit the media section of the Elektroniknet site. "Markt&Technik" to publish productronica 2013 official show daily April 30th, 2013 The team at Markt&Technik do such a great job of publishing show dailies for the major exhibitions. So it’s easy to forget how difficult it is... --- ### Elektroniknet | Editor moves and other news > Elektroniknet.de, the online publication from WEKA journal elektronik, has developed a strong following from the electronics industry. - Published: 2018-12-04 - Modified: 2020-08-28 - URL: https://www.napierb2b.com/2018/12/elektroniknet-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Elektroniknet up to December 2018. elektroniknet. de forms a new online business network January 10th, 2017 Elektroniknet. de, the online publication from WEKA journal elektronik, has developed a strong following from the electronics industry. WEKA also publishes the famous Markt&Technik, elektronik automotive and DESIGN&ELEKTRONIK, and with these publications serving distinct yet overlapping market sectors, elektroniknet. de have developed a new online business network that reflects these industry cornerstones. To better support the individual needs of these sectors, elektroniknet. de have split the online content for these respective publications and have created websites for each. These new sites: elektronik. de, markt-technik. de, design-elektronik. de and elektronik-automotive. de have a new layout and have a fully responsive design, making all their content accessible from mobile devices, perfect for catching up on the latest news on the go. 25 editors are now working for this new business network, making it the largest professional electronics business network in the world. To date the performance data of this new network is impressive Likewise impressive with 13,82 million page impressions annually (IVW-Online 08/2015 – 07/2016), nearly 40,000 news, product and professional articles, as well as 12,000 companies in the comprehensive supplier directory. We look forward to working with these new online platforms and wish them all the best with the business network! Elektroniknet. de achieves a million August 5th, 2009 Congratulations to Elektroniknet. de, which achieved 1,050,689 page impressions in July –... --- ### Top things we learnt at INBOUND 2018 > Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around. - Published: 2018-12-03 - Modified: 2018-12-19 - URL: https://www.napierb2b.com/2018/12/top-things-we-learnt-at-inbound-2018/ - Categories: Marketing Blog - Tags: Shows and Events for B2B Tech Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around. I attended last year’s too and as always, I took full advantage of the advice and tips that INBOUND provided. One of the key sessions I went to at INBOUND this year, was ‘Content is the key to the email Inbox’. An interesting session that covered what is really needed to build trust, generate leads and cultivate a customer’s loyalty. Rules for Inbox Placement and Determining Optimal Cadence The session was held by Liz Ryan of Mojo Media Labs, who has over 20 years marketing experience and specializes in email marketing and marketing automation. She believes there are 3 rules for inbox placement including: permission, cadence and content. In this session Liz also explained how to determine optimal cadence. To determine optimal cadence, agencies should use preference centers to explicitly ask how often subscribers want to receive your email content and monitor campaign reporting by looking for thresholds when unsubscribes increase and/or click through rates fall. It is also imperative to segment your audience into groups based of behavior engagement and email them more often than the less engaged segments; consider your content – remember, emails need to create value for subscribers. Monitoring campaign reporting and knowing to segment your audience is great, but it’s good to know things like when the best day is to send an email or how often you should send them. Within the session, Liz mentioned ‘Seventh Sense’, a... --- ### Elektronik Journal | Editor moves and other news > This is a summary of all of the blog posts we have written about Elektronik Journal up to December 2018. - Published: 2018-12-01 - Modified: 2023-07-17 - URL: https://www.napierb2b.com/2018/12/elektronik-journal-editor-moves-and-other-news/ - Categories: Electronics Media News This is a summary of all of the blog posts we have written about Elektronik Journal up to December 2018. Huethig strengthens editorial team with another new journalist December 1st, 2016 Huethig Verlag has strengthened their editorial team with the addition of Dr. Nicole Ahner, who will work for elektronik journal, elektronik industrie and the website www. all-electronics. de, as well as contributing to AUTOMOBIL-ELEKTRONIK and emobility tec on specific projects. Dr. Ahner is an engineer (Dr. -Ing. ), who has previously worked in the industry. Editor-in-chief, Alfred Vollmer, tells us that her excellent writing skills were a key factor in her appointment. It’s great to see a publisher investing in the editorial team: this must be a good thing in the long term. Coming on the back of the recent appointment of Dr. Ingo Kuss, it shows how serious Huethig is about creating content engineers will want to read. Interview with Alfred Vollmer October 27th, 2016 It has clearly been a very busy time for Alfred Vollmer since he was promoted to editor-in-chief at Hüthig. We finally managed to grab some of his time to talk to him about the promotion and his view of the future for the electronics media in Germany. Congratulations on the promotion: can you tell us about your new role? Yes, of course. I’ve now been editor in chief of four print magazines and one website for about half a year. I’m responsible for the print publications elektronik industrie, elektronik journal, AUTOMOBIL-ELEKTRONIK and emobility... --- ### The Napier approach - Our 4-step process for delivering great service > The Napier approach was designed to ensure we deliver the best service possible to our clients. A 4-step process that's tailored for B2B technology - Published: 2018-11-30 - Modified: 2021-03-23 - URL: https://www.napierb2b.com/2018/11/napier-approach-4-step-process/ - Categories: Marketing Blog, News About Napier - Tags: 4 step approach WHAT? The Napier approach was designed to help ensure we deliver the best service possible to our clients. A 4-step process tailored for the B2B technology market, ensures that we are applying the right processes and methodologies. Especially when planning, but also in our daily marketing activities. This approach is a great way to stop focusing on the individual activities and start thinking more creatively about new ideas for campaigns. WHY? It’s so easy, particularly with modern marketing technology to launch a campaign with minimal planning and strategy. Achieving the best results depends upon having a process that defines things like the objective and audience and considers the best messages and tactics to achieve the results. Following the Napier 4-step process gives us the confidence that what we are producing high quality work, consistently. WHAT EXACTLY? Step 1: Determine What: This stage is about understanding the current situation and how we can outsmart the competition. The best campaigns are built on understanding clients and their strengths. By identifying and prioritising the things that really matter, the client’s strengths are isolated, helping us to achieve business goals that make a difference. In this stage we look at the client, their products, technologies, the market and their competitors. We use a combination of analysis tools, research, and our existing experience to identify marketing and business goals. Activities/ Tools: Talking to the clients about their customers - This includes discussion around marketing goals, personal goals, and interviewing the client’s sales and marketing teams... --- ### HubSpot's State of Inbound Report 2018 > The state of Inbound 2018 report is finally here! Read on for some great stats and insights of the current state of the marketing landscape. - Published: 2018-11-30 - Modified: 2018-11-30 - URL: https://www.napierb2b.com/2018/11/hubspots-state-of-inbound-report-2018/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Inbound Marketing for B2B Technology State of Inbound Report 2018 The state of Inbound 2018 report is finally here! Read on for some great stats and insights of the current state of the marketing landscape. The Main Marketing Challenges and Priorities for Marketers Top priorities: 69% of marketers said that their biggest priority was converting leads to customers 61% said that their marketing priority was to grow SEO and organic presence. Blog content creation followed second with 55% saying that is their priority. Surprisingly only 50% of people said that marketing automation was their priority, but I would expect this is because most companies already have this in place. Top challenges: 61% said their biggest challenge was generating traffic and leads 39% said ‘proving the ROI of our marketing activities’. This is a big challenge as 53% of marketers said that ‘Inbound marketing gives us higher ROI’. While 18% of people could not or do not bother calculating ROI. The Growing Importance of Video Marketing In the 2017 report we saw a big shift with marketers focusing more on video marketing. The 2018 report shows that YouTube is the channel most invested in with 45% of marketers saying that this is one of the channels they will be investing in over the next 12 months. But who started the video hype? Well, you may have thought this is a trend of the younger generation, but the State of inbound 2018 shows that it’s actually the senior marketing leaders who are making a stand and putting... --- ### New Assistant Technology Editor at E&T > Congratulations to Siobhan Doyle who has been appointed as the new Assistant Technology Editor at E&T magazine.We wish her the best of luck in her new role. - Published: 2018-11-28 - Modified: 2018-11-28 - URL: https://www.napierb2b.com/2018/11/new-assistant-technology-editor-at-et/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Siobhan Doyle who has been appointed as the new Assistant Technology Editor at E&T magazine. Siobhan is a Media and Communications graduate from De Montfort University. We wish Siobhan the best of luck in her new role, and look forward to working with her in the future. --- ### WNIE Live Announces Dates for 2019 > What’s New in Electronics has announced that its event WNIE Live will return for 2019, taking place from the 25th-26th September at the NEC in Birmingham. - Published: 2018-11-28 - Modified: 2018-11-28 - URL: https://www.napierb2b.com/2018/11/wnie-live-announces-dates-for-2019/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications What’s New in Electronics has announced that its event WNIE Live will return for 2019, taking place from the 25th-26th September at the NEC in Birmingham. After a successful show for 2018, WNIE Live 2019 will provide visitors with the opportunity to view hundreds of new products and witness the industry’s innovation in action. This year, WNIE Live received positive feedback from participants regarding the quality of the show and its innovative features, something we are sure to see again in 2019. Taking place alongside WNIE Live 2019 will be the Embedded and EMC conferences, offering attendees the chance to attend seminars and presentations on the very latest developments within the Embedded and EMC sectors. Claire Saunders, Event Director of WNIE Live commented “The UK electronics and embedded sectors are still seen as global industry leaders, WNIE Live 2019 will again deliver a platform for the industry to come together and connect, learn and make key contacts. We look forward to welcoming back previous exhibitors and visitors and meeting new ones! ” Co-located with the Sensors & Instrumentation and TCT show, WNIE Live 2019 promises to be a highly valuable event for exhibitors and visitors alike. To find out more information about attending or exhibiting at this event please click here. --- ### Drives & Controls Release Brochure and Floorplan for 2020 Show > The Drives & Controls show has released its brochure and floorplan for 2020 which will take place at the NEC Birmingham from the 21st-23rd April 2020. - Published: 2018-11-26 - Modified: 2018-11-28 - URL: https://www.napierb2b.com/2018/11/drives-controls-release-brochure-and-floorplan-for-2020-show/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Drives & Controls show has released its brochure and floorplan for 2020. Bringing together key suppliers of state-of-the art equipment, the show covers areas such as energy efficiency, machine safety, drives, motion control, robotics and automation. Fully supported by the GAMBICA and the EPTDA, the Drives & Controls show is an essential source of technological and engineering information for design engineers. Taking place at the NEC Birmingham from the 21st-23rd April 2020; The Drives & Controls show will exhibit alongside shows such as Air-Tech, Fluid Power & Systems and Asset Management. The show provides great opportunities to visitors, with the co-location of the 2018 DFA Media events receiving more than 13,500 visitors over three days. With over 40,000 people expected to attend the NEC in just one week, it will be no surprise that this will be the largest manufacturing and engineering event of 2020. For more information and to get your own copy of the shows brochure please email Damien Oxlee or Andy Whylie. --- ### The Importance of SMART Goals for Long-Term Success > SMART objectives give people and businesses the ability to set and achieve goals. - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.napierb2b.com/2018/11/the-importance-of-smart-goals-for-long-term-success/ - Categories: Marketing Blog SMART objectives give people and businesses the ability to set and achieve goals. Goal setting gives us something to focus on, motivates and allows us to measure progress. Goals should be maps to where you want to go. According to Boardview , more than 80% of small business owners don’t track their business goals. When success is often a result of priorities and what you would like to accomplish, addressing SMART objectives is highly important: SPECIFIC: Goals should be clear and concise about what you want to accomplish. MEASURABLE: Goals need to be quantifiable and metrics need to be in place. ACHIEVEABLE: Goals need to be realistic and attainable. They should be motivational, not discouraging. RELEVANT: If goals are relevant, you are more likely to work hard to accomplish it. TIMELY: Have a time frame and set a deadline for your goals. SMART goals provide the focus required to get the most of out of your efforts. We know it can be easy to write objectives that aren’t specific or measurable and so we’ve created a Napier SMART objective generator. Our tool allows you to describe what you want to achieve, how goals will be measured and what you need to accomplish. Why not try out our tool now and let us know if it has helped you. It’s a great way of getting yourself prepared for what’s ahead. --- ### Win a Copy of ASML'S Architects > We are offering you the chance to win your very own copy of ASML’s Architects through our prize draw. Fill in our form for a chance to win. - Published: 2018-11-26 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2018/11/win-a-copy-of-asmls-architects/ - Categories: Electronics Media News - Tags: Napier competitions Last month we shared a book review on the fabulous book by Rene Raaijmakers. Based on more than 300 hours of interviews, ASML’s Architects is an incredibly entertaining and interesting read that describes the history of ASML and the semiconductor industry as a whole. From today, the book is now officially released, and we were lucky enough to receive one of the first copies from Rene. This is why we are offering you a chance to win your very own copy of ASML’s Architects through our prize draw! For a chance to win your own copy of the ASML’s Architects book, fill in our form! A winner will be drawn on the 6th December and we’ll contact you via email if you win. Good luck! --- ### CIM Lecture notes - Week 7 - Putting the marketing mix into context > How we adapt the marketing mix to the following organisation types, B2B, B2C, not for profit/ third sector, and small to medium sized enterprise (SME). - Published: 2018-11-23 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/11/cim-lecture-notes-week-7-marketing-mix-in-context/ - Categories: Marketing Blog, News About Napier What did we cover? Following on from our session last week, where we explored the marketing mix and the factors we should consider when choosing your own marketing mix. This week, we talked about how we can adapt the marketing mix to the following organisation types, business-to-business (B2B), business-to-consumer (B2C), and not for profit/ third sector, and small to medium sized enterprise (SME). Markets are dynamic, and constantly changing,. This blog in particular explains how we can shift our marketing activities in order to meet objectives that differ across organisations. Business to Consumer Marketing B2C marketing is usually the easiest of marketing techniques as, after all, we are all consumers. This gives us lots of previous buying experience to reflect on when deciding how you cater for your audience. For this business you need to ask all the questions that will be going through a consumer’s head before making the decision to purchase your product. The simplest way to do this is to imagine you are in their shoes, what do they want to know before buying? After really diving into what they want to know and what takes a consumer to buy, you will need to tailor your marketing mix to their preferences. B2C’s use their product research and development to ensure that they are meeting their consumer’s needs and do continue to. This might include the after-sale care, such as a warranty for a phone, or added value such as ‘bundles of benefits’ which could be extra data... --- ### Vehicle Electronics Celebrates its 5th Birthday > Congratulations to Vehicle Electronics who celebrates its 5th birthday in December. Founded in 2013 the magazine has quikcly become a staple of our industry - Published: 2018-11-23 - Modified: 2018-11-30 - URL: https://www.napierb2b.com/2018/11/vehicle-electronics-celebrates-its-5th-birthday/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Congratulations to Vehicle Electronics which celebrates its 5th birthday in December. Founded in 2013, Vehicle Electronics released its pilot issue on the 20th December, and has quickly become a staple in the industry, providing a free copy of its magazine monthly to automotive electronics engineers. We wish Vehicle Electronics the best of luck for the future, and may its success continue! --- ### What Truly Makes a HubSpot Lioness? > What truly makes a HubSpot Lioness? Read my blog to find out the top things I learnt throughout the HubSpot Sales 'Lion' course. - Published: 2018-11-20 - Modified: 2018-11-30 - URL: https://www.napierb2b.com/2018/11/what-truly-makes-a-hubspot-lioness/ - Categories: News About Napier - Tags: B2B Buyers' Journey and the Sales Funnel When my Managing Director Mike first suggested that I participated in the HubSpot ‘Sales Lion’ course I was unsure. As a newbie to sales I was worried if this course would push me too far too soon. I couldn’t have been any more wrong. Ran by the highly enthusiastic, sales genius Dan Tyre, over the course of eight weeks alongside 10 other agencies, Dan taught us the HubSpot inbound approach to populating our sales funnel with new leads, whilst also nurturing our existing leads. The course taught me that a lead is ‘never dead’. There are different tactics and approaches to reopening an opportunity, and if you receive a ‘no’ or a ‘not now’ from a potential lead, don’t give up just adapt the way you are approaching them. So, what truly makes a HubSpot Lioness? Throughout our eight weeks with Dan, I took away several lessons on how to ensure success in sales. These are my top three: Don’t Give Up Easily Often when you struggle to make contact with a lead, it can feel deflating and almost like failure. Dan taught me that persistence is everything. Ringing your lead more than once (even thrice) is completely acceptable, remember you are offering them an opportunity to make their lives easier! Ask Questions in Response to Everything A key part of sales is understanding when you should dig deeper. Asking the right questions at the right time allows you to unpack someone’s goals and truly understand their pain points. A... --- ### CIM Lecture notes - Week 6 - Outlining the marketing mix > The most fundamental of all marketing concepts... the marketing mix! This blog outlines the key things to consider when outlining your marketing mix. - Published: 2018-11-16 - Modified: 2018-11-19 - URL: https://www.napierb2b.com/2018/11/cim-lecture-notes-week-6-outlining-the-marketing-mix/ - Categories: Marketing Blog, News About Napier What did we cover? It must be the MOST fundamental of all marketing concepts, behold... the marketing mix! I have touched on this in a previous blog, however this was centred around the digital tools within the marketing mix. This blog outlines the key considerations when outlining your organisation’s marketing mix. The marketing mix It’s made up of the famous 4P’s which consist of product, price, promotion and place. The marketing mix was put into place to assist marketers with the how, where, and what, they should be selling their product or services for. These 4P’s are the tactics that us marketers use to meet the needs of stakeholders. Each P can be broken down into its own mix of activities: Product: This mix is about understanding how decision making takes place for new product development, what products a company should keep and of course, which products should get the sack (discontinued). Another important part of this mix is deciding what can be done to maintain your product. Modifications of existing products mean you can keep up with the pace of changing customer needs and the external environment. Products will fall into categories, whether they are consumer or business to business marketing. These categories consist of convenience goods, shopping goods, speciality goods, raw goods, components, supplies, accessories, and installations. Here’s a good blog on the product classes if you wish to find out more. There are different levels to a product or service when talking about its value, the ‘bundle... --- ### How to use Google Analytics to track ALL of your Marketing Activities > Google Analytics is an important tool to use in digital marketing. It allows businesses to measure results of campaigns, compare data and a whole lot more - Published: 2018-11-14 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/11/how-to-use-google-analytics-to-track-all-of-your-marketing-activities/ - Categories: Marketing Blog - Tags: Industry Analysts Google Analytics is an important tool to use in digital marketing. It allows businesses to measure results of campaigns, compare data and a whole lot more. Google Analytics shows data from all channels that are pointing traffic to a website, such as: PPC, social media, direct traffic and SEO. The ability to monitor and analyse platforms pinpoints what is working well and what isn’t. Having data in one place makes life simpler and allows you to easily look at metrics such as click through rates and monitor your ROI. Google Analytics lets you evaluate the following: Engagement Analytics is a great way to show customer engagements, it will allow you to see how users are interacting with your site and content. Bounce rates, session duration and pages are also great features to investigate, for example, the amount of time spent on a page or percentage of visitors navigating away from the site. This gives you an indication of performance and areas to improve on. Conversion As well as knowing how many visitors your site has received, it is important to know how many of these visitors are converting. Google analytics allows you to set up goals to track when a user carries out an action on the site. No matter how many users each channel is driving to your website, it is important to know that this traffic is converting. Devices With the importance of mobile first ranking, sites need to be more mobile friendly and Google Analytics allows you... --- ### Top 5 facts you need to know about Account-Based Marketing (ABM) > In many B2B organisations, Account-based marketing is a big deal as it seems to be brought up at many conferences and in all marketing strategy discussions. - Published: 2018-11-09 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2018/11/top-5-facts-you-need-to-know-about-account-based-marketing-abm/ - Categories: Marketing Blog - Tags: ABM In many B2B organisations, Account-based marketing has become a big deal as it seems to be brought up at many conferences and in all strategic marketing discussions. We think ABM is a fantastic strategy for growth but there is an excessive amount of information floating about. Act-On states that only “43% of people have a clear definition of what ABM is. 90% of marketers believe that ABM is crucial to marketing (Digital marketing institute) so we have put together a list of five important facts to know about ABM. Improving consistency Like any marketing strategy, ABM needs to be executed properly and consistently where possible. A B2B customer will use a number of interaction channels such as email, phone, ads and ABM can help by providing a consistent experience across these channels to each person in a targeted account. Strengthening retention Customer retention is such an important metric and research shows that ABM provides benefits for retaining and expanding current client relationships. Investing in keeping your clients will deliver a stream of reliable revenue. ABM is a long-term investment and according to RollWorks, companies have experienced a 36% higher retention rate and 38% higher sales win rates. Personalised communications Account-based marketing takes personalized marketing to a different level by evolving content that decision makers want and need to move them the buyer’s journey. Personalization in an ABM strategy will allow you to speak to your prospects with a unique message to increase the chances of positive responses. Marketing Automation is... --- ### CIM Lecture notes - Week 5 - Presenting your data and information to form insights > Once we have these insights into the current situation, we can then use them in forecasting; this blog discusses the benefits of forecasting in marketing. - Published: 2018-11-08 - Modified: 2019-02-20 - URL: https://www.napierb2b.com/2018/11/cim-lecture-notes-week-5-presenting-your-data-and-information-to-form-insights/ - Categories: Marketing Blog, News About Napier What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these insights into the current situation, we can then use them in forecasting; this blog discusses the benefits of forecasting in marketing. Managing and presenting data/ insights You could go to the effort to create the best research project in the world, but if you don’t know how to present this data properly then it really has no value. Your marketing research should lead to results and recommendations. Instantaneous data is becoming more apparent as we look at data that is drawn in from online sources such as surveys. In this case the person who set up the report might choose to have instant alerts meaning that once a recipient has completed the survey a direct email is sent to the creator. Benefits of forecasting Forecasting is what we are able to complete after we have collected the data and research. But why exactly is it so important to marketers? Forecasting gives us the upper hand as it can identify opportunities and potential threats. The sooner we identify these, the sooner we can begin to create tactics that can be implemented to achieve better results. Looking at forecasted events will allow us to explore trends in the market, and how we can use them in what we do. Previous forecasting of say, future costs and trend predictions allow us to refer back and think about... --- ### 3D printing > 3D printing blog written from Jade Artuad,a two week placement student who joined Napier summer 2017 for experience at a marketing and PR agency. - Published: 2018-11-08 - Modified: 2018-11-08 - URL: https://www.napierb2b.com/2018/11/3d-printing/ - Categories: Marketing Blog 3D printing blog written by Jade Artuad, a two week placement student who joined Napier summer 2017 for experience at a marketing and PR agency. I tried 3D printing for the first time at Napier At first, I thought it would be extremely complicated, but then I learned some useful tips. The 3D printer I used was Robox. To successfully print in 3D here is what you need to do: Load a model: I used the AutoMaker software, and the first thing I had to do was to load a model. You can either choose one already available or create your own. To do so, you can use a website called Tinkercad. Layout: once you have loaded it you can change the position, size and even rotation of your model. You can also choose the materials that will be used to make it. Settings: the third step is to choose how thin you want the 3D printing to be. The thinner it is, the longer it takes to print. Also, the size of the model affects the printing time. So, it is better to print a small model. Purge: before printing anything, make sure to select “purge”. Doing so will clear material from the print head. Once the purge is over, open the door of your 3D printing machine and remove the material. Make! The last step is to click on “make” and wait until the printing is done. --- ### CIM Lecture notes - Week 4 - Marketing information and research > Marketing information/ data and research, why we need insight as marketers, and how we can use it to make better judgements and more effective campaigns. - Published: 2018-11-01 - Modified: 2018-11-30 - URL: https://www.napierb2b.com/2018/11/cim-lecture-notes-week-4-marketing-information-and-research/ - Categories: Marketing Blog, News About Napier What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to make better judgements and more effective campaigns. Another aspect of reviewing marketing information is the form it comes in and how we collect it, read on to learn about what we did in week 4! Marketing information - What’s the need? The first thing to understand is that data + information = INSIGHT To know what your customers are thinking is one reason why we need marketing information. Once you know this you can begin to imagine the steps they take before they make a purchase. From looking at the customer journey we can identify barriers and eliminate these, for a smoother transaction. As a marker, we need stats. Why? Because a hunch just isn’t enough these days! Marketing research provides you will all the information you need to be able to back up campaign ideas; if there’s a trend then we need to be able to justify and back up with stats provided by data. Trends are what allow us stay ahead of competition, if we can identify these before they do then we have a competitive edge. Measuring how well we did can only be done if we can compare how well we did on our previous campaign, and how do we do that... ? With stats of course! I must sound like a crazy stat lady, but you get what... --- ### ASML’s Architects Book Review > A fabulous book by Rene Raaijmakers that describes the history of ASML, a semiconductor production equipment company, will be released the end of November. - Published: 2018-10-31 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/asmls-architects-book-review/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications At the end of November, a fabulous book by Rene Raaijmakers will be released, that describes the history of ASML, the company that now dominates the semiconductor production equipment market. The book provides a fascinating and engaging introduction to the history of ASML, and the semiconductor industry as a whole. We have been kindly given some early proofs of the book to take a look at, and were hugely impressed by the honest storytelling, readable style and comprehensive research. Journalists tend to be a rather cynical bunch, yet it was clear that Rene was surprised by the rise and rise of ASML. A Dutch company, launched at the time when Philips was seen as the jewel in the Netherland’s technology crown, decided to take on companies like Canon and Nikon that dominated the industry and could bring incredible resources to compete with startups like ASML. Rene promises a second book that describes what businesses of all kinds can learn from ASML. But this book is about technology, and isn’t your typical dry textbook: for example, she describes how Fritz Klostermann, at the time a young engineer at Philips, was frustrated in his desire to develop step-and-repeat cameras: a key element of semiconductor manufacturing equipment: “... he’s responsible for an entire service department, with all the accompanying bureaucracy and administrative headaches. His world has narrowed to eliminating dust and vibrations. There’s no room for building new gadgets. ” Rene has said that ASML has been driven by three characters with the... --- ### HARTING's Natasha Sephton-Pike - Marketing Expert Interview > Natasha Sephton-Pike, Regional Marketing Manager at HARTING is the latest marketer to take part in our marketing expert series. - Published: 2018-10-30 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/hartings-natasha-sephton-pike-marketing-expert-interview/ - Categories: Marketing Blog - Tags: Journalists and Marketing Experts Interviews Natasha Sephton-Pike, Regional Marketing Manager at HARTING is the latest marketer to take part in our marketing expert series. From Natasha's view on the biggest change to B2B Marketing in the past 3 years, to the hobbies she likes to do in her spare time, we asked Natasha a variety of questions to learn everything we could about our latest marketing expert: What do you like to do in your spare time? I love to go on walks with my dog, Raspberry Beret (yes, she is named after the Prince song). The muddier and wetter the better is her motto! What music do you like? The dog’s name gave this away; I am huge fan of Prince. He was an artist I grew up listening to and I just fell in love with his songs, his clothes and his voice! His performances and lyrics just blow me away. He truly was one of a kind and paved the way for many other artists to come. What other career would you have chosen if you weren’t in marketing? I would probably have worked in some form of caring capacity, either with the elderly or disabled adults. I enjoy caring for people and helping to enrich their lives, the elderly is a section of society that can often be overlooked and not heard, which is really quite sad. I try to support elderly people in my local community and getting involved with organisations such as Contact the Elderly are a great way... --- ### Future Robotics Conference to be Held 13th November for 2018 > Future Robotics, the UK’s only independent robotics conference, is taking place on Tuesday 13th November 2018 at The Slate, Warwick University. - Published: 2018-10-30 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/future-robotics-conference-to-be-held-the-13th-november-for-2018/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Future Robotics, the UK’s only independent robotics conference, is taking place on Tuesday 13th November 2018 at The Slate, Warwick University. Targeting companies who are currently integrating or considering integrating industrial robotics into their processes, this conference and exhibition will offer visitors the opportunity to see the latest products and solutions within the industry. The featured CPD accredited seminar program will serve as platform for discussing vital trends, with visitors benefiting from presentations held by robotic experts, manufactures and suppliers. The exhibition will also feature a live demonstration area showcasing everything from individual components all the way to fully automated systems. Visitors will also have the opportunity to talk with experts about their individual cases and ideal solutions. To find out more about the Future Robotics conference and how to buy tickets please click here. --- ### Why Video is STILL the Future of Content Marketing > Video marketing has quickly become a key player within a marketer’s content marketing strategy. - Published: 2018-10-29 - Modified: 2019-01-14 - URL: https://www.napierb2b.com/2018/10/why-video-is-still-the-future-of-content-marketing/ - Categories: Marketing Blog - Tags: Video Marketing in B2B Technology Video marketing has quickly become a key player within a marketer’s content marketing strategy. With the digital landscape shifting significantly over the last few years, marketers now have no choice but to deliver their content the way consumers want it. Yet, some marketers are still not convinced that video marketing is the way of the future. Luckily, video engagement is analysed by all the top industry sites and big players like YouTube, who are not shy to share their findings on why video is so important to the future of content marketing. YouTube has revealed the following statistics about marketers using video and the numbers speak for themselves on why video STILL offers great ROI... 93% of marketers are using video in their campaigns 84% of marketers are using video for website marketing 60% of marketers are using video for email marketing 70% of marketers are optimizing video for search engines 70% of marketers will increase spend on video during the next year 82% of marketers confirmed that video had a positive impact on their business How video content is received in B2B markets... 92% of B2B customers watch videos online 43% of that demographic researches services or products for their business through online videos 76% of B2B marketing professionals include video marketing as part of their overall digital strategy (B2B Marketing) But in order to really get an idea of how video could be leveraged to increase a brand’s social media presence, YouTube statistics provide great insight: 500 years’... --- ### Success for WNIE Live 2018 > WNIE LIVE has declared their event a success for 2018. The opportunity to witness hundreds of new products, and the industry’s innovation in action. - Published: 2018-10-29 - Modified: 2018-10-29 - URL: https://www.napierb2b.com/2018/10/success-for-wnie-live-2018/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech WNIE LIVE has declared their event a success for 2018. Taking place at the NEC in Birmingham, WNIE LIVE 2018 provided visitors with the opportunity to witness hundreds of new products, and the industry’s innovation in action. As the only UK national instrumentation exhibition, WNIE LIVE offers a great platform for visitors to network; and this year the live demonstration of the IPC Connected Factory eXchange (CFX) IIoT Experience, offered visitors the opportunity to see global equipment suppliers working with industry experts. The experience showcased the benefits of this world-wide IoT communication standard for assembly manufacturing and was observed in real time by a group of 13 engineers located in Taiwan. Female Leaders in Tech Everywhere (FLITE) also hosted its networking lunch at WNIE LIVE 2018, which included a keynote presentation by leadership expert Alison Reid. Many visitors from the event had positive feedback about the launch, commenting that it was great to learn more about the aim of the FLITE group and to help promote and support females within the tech sector. WNIE LIVE has received positive feedback from both exhibitors and visitors for this year’s event, with Claire Saunders, Event Director commenting "The UK electronics and embedded sectors are still seen as global industry leaders, WNIE Live successfully delivered a platform for the industry to come together and connect, learn and make key contacts. Supported by a wealth of exhibitors, and although visitor numbers remained static the quality and level of business achieved continued to be high. "... --- ### Digital Marketing Summit Southampton 2018 > Find out some compelling facts and tips for SEO, strategies for paid media and mobile first index. - Published: 2018-10-26 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/digital-marketing-summit-southampton-2018/ - Categories: Marketing Blog - Tags: AdWords and Paid Search Marketing, SEO for B2B Technology Marketers Having joined Napier in September 2018 as a marketing specialist, I thought it would be a good idea to attend this event to help expand my knowledge and interest in the world of digital. The summit consisted of two days, the first day being conferences and the second workshops. I attended many conferences and workshops which covered a variety of topics such as search engine optimisation (SEO), conversion rate marketing and page speed politics, although in this blog I will be covering topics that stood out for me and ones that I thought really make a significant impact. Being able to listen and interact with many speakers was great. We got to hear about their background and wealth of knowledge/experience in the marketing industry. Their speeches, workshops and slides were so compelling and engaging and you could really see that the audience was captivated. The following tips and information on SEO, paid media strategies and mobile index is what I will share with you throughout this blog. SEO As a marketing specialist, a lot of my work involves digital and I thought it was important to attend the SEO conference. Kaspar Szymanski, SEO expert and former senior Google employee led the presentation with the topic of exploiting SEO honeymoon period – how to exploit it and make your brand new site rank well continuously. He presented a few steps that we should consider in the honeymoon period for long lasting SEO performance for any new site. Site performance is an... --- ### CIM Lecture notes - Week 3 - Factors and trends in the marketing environment > The macro and micro environment affects us in the planning stage of marketing, here's more about the factors and trends in the marketing environment - Published: 2018-10-24 - Modified: 2020-08-28 - URL: https://www.napierb2b.com/2018/10/cim-lecture-notes-week-3-factors-and-trends-in-the-marketing-environment/ - Categories: Marketing Blog, News About Napier What did we cover? Trends are important for marketers as they help us identify what direction marketing taking ahead of time. Knowing trends before they happen allow us to understand what is and isn’t working, and then implement that change before your competition does; helping you achieve goals more effectively and giving you an advantage. The macro and micro environment can affect us in the planning stage of marketing, and this week we went over the factors and trends in the marketing environment, and how they affect it. Micro and Macro environment What is micro and macro, I hear you ask... ? Well, maybe you didn’t quite get that excited, but here’s what they are. Micro factors, are the factors that can directly influence your marketing, some of which are controllable by your company. Macro factors are factors that indirectly influence marketing, these are typically the factors you would see in a PEST analysis and cannot be controlled by your organisation. Example micro factors: the company, suppliers, marketing intermediaries, customers, competitors, and the public Example macro factors: demographic forces, economic forces, natural forces, technological forces, political forces, cultural forces, environmental and ecological forces, legal forces, and ethical forces Once you understand how to identify the relevant factors that influence your business, the next step is to outline and evaluate these in a marketing audit. The marketing audit is a vital stage of marketing planning as it establishes a benchmark or starting point on which to grow from. The marketing audit... --- ### Optimizing your LinkedIn page for success > The power of LinkedIn. In this blog I have accumlated some of the best LinkedIn posts in the electronic industry that are worth reading about. - Published: 2018-10-23 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/optimizing-your-linkedin-page-for-success/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers The majority of B2B marketers understand the power of LinkedIn. As well as social networking, publishing content has become an influential tool that allows marketers to forge relationships with prospects. It is a great opportunity for you to show your expertise in your field and connect with others on a professional level. Understanding how to create posts that hook readers and include a good call to action is imperative if you want to create leads. But what content is the right content? What call to actions should you use? And what else should you include on these posts? In this blog, I have accumulated some of the best LinkedIn posts in the electronics industry that I think are worth reading about. We hope this blog creates inspiration for you and your company. Vicor Corporation Vicor specialises in manufacturing high efficiency power supply systems. The corporation designs and develops modular power components and power systems. Most of Vicor’s LinkedIn posts include a call to action, for example in the post above; prospects can download an ‘IEEEE paper’. The link will take them to a landing page where prospects will fill out personal details to receive a whitepaper. Including a call to action within every post will help drive more readers to your content, improve the relationship between your company and customers and increase lead generation. Although call to actions come in many forms, they all share components that make them compelling. Make sure your call to action is simple and concise,... --- ### Guest Blog Post Ian Poole - How to Cut Your Banner Advertising Costs by a Factor of Ten > A third guest blog post from Ian Poole. editor of electronics notes. Ian explores how to cut your banner advertising costs by a factor of ten. - Published: 2018-10-23 - Modified: 2018-11-20 - URL: https://www.napierb2b.com/2018/10/guest-blog-post-ian-poole-how-to-cut-your-banner-advertising-costs-by-a-factor-of-ten/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques I was delighted to receive a third guest blog post from Ian Poole, editor of Electronics Notes. After a great response from his guest blog posts ‘Does Video Work’ and 'Secrets of Making a Good Video on a Budget' , Ian now explores how to cut your banner advertising costs by a factor of ten. How to Cut Your Banner Advertising Costs by a Factor of Ten In the electronics industry it is normal to use directly placed banner advertisements to promote your company and message. However, banner advertising traditionally has a relatively high cost, due to the running of publications in a niche industry where the circulation is relatively small. As a result many companies are turning to other features of advertising, in the form of content and lead generation techniques. But there are also ways of significantly reducing the cost of banner advertising, possibly by a factor of ten or more. This makes banner advertising a really attractive option, and one to investigate. One option is to use Google Ads (formerly Google AdWords). It is possible to appear on the Google Search pages, and also on the Google Display Network (GDN) as websites that partner with Google allow Google Ads onto their pages. Using Google Ads, the most common way to target suitable areas is to select keywords, and the ads will appear for searches, or on website pages that include these keywords. The drawback of targeting websites with these keywords is that the ads often appear on... --- ### Debbie Eales to Retire > Everyone at Napier would like to wish editor Debbie Eales a wonderful retirement, as she steps down from her role on the 1st November 2018. - Published: 2018-10-18 - Modified: 2018-10-29 - URL: https://www.napierb2b.com/2018/10/debbie-eales-to-retire/ - Categories: Electronics Media News - Tags: Editor News and Updates Everyone at Napier would like to wish editor Debbie Eales a wonderful retirement, as she steps down from her role on the 1st November 2018. After 45 years as a journalist and spending the last 10 years at Datateam Business Media, as editor of Printwear & Promotion, BSEE and Electrical Wholesaler magazines, Debbie will certainly leave behind her mark in the industry. After such a long and successful career, we wish Debbie the best of luck for her future. --- ### CIM Lecture notes - Week 2 - Planning and buying behaviour > Marketing planning process and why it’s an important part of marketing. In this lesson we also covered buying behaviour which varies with every customer. - Published: 2018-10-17 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/cim-lecture-notes-week-2-planning-and-buying-behaviour/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning What did we learn? In the second week of our digital module we discussed the marketing planning process and why it’s an important part of marketing. In this lesson we also covered buying behaviour which varies with every customer. We also took a look at how influencers can have an impact on the business, or customer/ consumer such as environmental, social and political. The planning process There are different approaches when it comes to marketing planning, and more than one model that you can use; but why exactly is planning so important? Planning is the fundamental element for identifying organisational direction, providing direction, ensuring that you can track and report on your objectives, ensuring that you cover all areas and finally, planning provides organisational focus. Planning helps businesses get past day-to-day firefighting, and educates the whole team on company goals, as well as exactly where their role fits into. The planning process should incorporate all of the below: --- ### A Sad Goodbye to Alfred Goldbacher > Napier was saddened to receive the news that Alfred Goldbacher has unexpectedly passed away. Our thoughts are with Alfred’s friends and family. - Published: 2018-10-16 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/a-sad-goodbye-to-alfred-goldbacher/ - Categories: Electronics Media News - Tags: Editor News and Updates Napier was saddened to receive the news that Alfred Goldbacher has unexpectedly passed away on 26th September 2018. As part of the editorial department at Elektronik since 1991, Alfred was a key member of the team, handling responsibilities such as distribution, passive components, electromechanics, printed circuit board design, and electronics production. Alfred was widely known across the industry and will be deeply missed. After moving from Siemens to Electroink in 1991, Alfred went on to work part time as editor and train as a naturopath, passing on his experience to the next generation of naturopaths. Known for his positive charisma and friendly nature, Alfred’s sudden passing will leave a large gap in the industry. Our thoughts are with Alfred’s friends and family. --- ### The IET Innovation Awards Announce Shortlist for 2018 > The IET Innovation awards has announced their finalists shortlist for 2018. - Published: 2018-10-15 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/10/the-iet-innovation-awards-announce-shortlist-for-2018/ - Categories: Electronics Media News - Tags: B2B Technology Awards The IET Innovation awards has announced their finalists shortlist for 2018. Celebrating the very best in new innovation across science, engineering and technology, these awards showcase the latest and greatest ideas from every corner of the industry. With over 350 entries in 14 categories, the 75 shortlisted entries come from all over the world, and feature life-changing innovations in categories such as Communications, Healthcare, Sustainability, Manufacturing and Technology Transfer. Winners of the IET Innovation Awards will be announced on the 14th November at The Brewery in London hosted by comedy actor and writer Sally Phillips. The awards evening will offer attendees the chance to network with finalists and visit a showcase of some of the shortlisted innovations in action. To view the full finalists shortlist and find out how you can book tickets for the ceremony please click here. --- ### E&T Shortlisted for Four Awards in the BSME Awards 2018 > E&T, the Engineering and Technology magazine and website, has been shortlisted for four awards in this year’s BSME awards. - Published: 2018-10-12 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2018/10/et-shortlisted-for-four-awards-in-the-bsme-awards-2018/ - Categories: Electronics Media News - Tags: B2B Technology Awards E&T, the Engineering and Technology magazine and website, has been shortlisted for four awards in this year’s BSME awards. The British Society of Magazine Editors (BSME) is a UK society exclusive to magazine editors, website editors and senior editorial staff. Formed to represent the needs and views of all editors, the BSME awards honour the best publishers, editorial and advertising team members in British magazines. Taking place on Tuesday 20th November at the Sheraton Grand London Park Lane Hotel, E&T are currently shortlisted for the Science and Technology (Dickon Ross) and Columnists of the Year-B2B (Justin Pollard) awards. E&T designer John Rooney has also been shortlisted twice for Art Director of the Year, and Cover of the Year- B2B category. We wish the editorial team at E&T good luck, and hope they enjoy themselves at the BSME awards ceremony. To find out more information or how attend the awards ceremony please click here. --- ### CIM Lecture notes - Week 1 - Marketing’s position within a business > Moving onto the next module, we started off by exploring the definition of marketing, the role of marketing within a business and the function of marketing - Published: 2018-10-10 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/10/cim-lecture-notes-week-1-marketings-position-within-a-business/ - Categories: Marketing Blog, News About Napier What did we cover? We have moved onto the next module of the CIM course (the marketing module), and begun by exploring the definition of marketing, the function of it and the role it plays within a business. Marketing defined A main concept of marketing lies with the idea that marketing is the management of an exchange process, we exchange our goods whether it be money, products, ideas and beliefs for non-profit organisations. This idea can be demonstrated in the diagram below. Let’s talk about marketing as business philosophy. Marketing plays a crucial role in a business, and the perception of marketing as a business philosophy is definitely one I would consider true. Marketing is where customers stem from and would certainly be considered a fundamental in most businesses. In the lesson we talked about how marketing is a catalyst for change. This means that marketing sparks an action for change and marketers should be able to respond dynamically because we are working in a fast pace environment where in order to keep up, we must adapt. ‘Marketing is management process responsibility for identifying, anticipating and satisfying customer requirements profitability’ - CIM Marketing is often perceived as a management process - yet, CIM explain that it is not only managers that do it. It’s more about understanding that marketing handles the responsibility for ensuring that we recognise customer needs as they need them, and quite often identifying the customer needs before they need them. A good example of this would... --- ### Napier Named at ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards > We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last month. - Published: 2018-10-09 - Modified: 2018-10-09 - URL: https://www.napierb2b.com/2018/10/napier-named-at-the-most-outstanding-pr-agency-at-the-electronics-industry-awards/ - Categories: Electronics Media News, News About Napier - Tags: B2B Technology Awards We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last month. The Electronics Industry Awards are based on a public vote, with the whole electronics industry coming together to recognise the outstanding performers. It’s great that everyone’s hard work has been rewarded, and we feel privileged to have been recognised by the industry. Mike Maynard, Manging Director at Napier, commented on Napier’s success: “We are thrilled to be named as the ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards. This is a great reflection of our hard work, and I’m extremely grateful to our amazing team and wonderful clients for making this such a fabulous year”. We would also like to congratulate our clients Farnell and Microchip Technology, who also went home with an award. Farnell for distributor of the year, and Microchip Technology for Engineering Development/Design Tool of the year, with their MPLAB® PICKIT™ 4. About The Electronics Industry Awards 2018 was the first year of this exciting new Awards scheme organised by Datateam Business Media in association with CIE Magazine, Electronics magazine and ecsn. The Electronics Industry Awards is the first and only event in the electronics industry that hands the power back to the people. The groundbreaking format will reflect the unique and vibrant nature of the sector by allowing you – the industry – to pick the winners and shine a spotlight on your outstanding people, distributors and manufacturers. --- ### CIM Lecture notes - Week 6 - Digital marketing plan models (Your planning tool kit!) > Multi-channel campaigns and the models we have worked on throughout the units, also looking at how we can in-corporate these into a digital marketing plan. - Published: 2018-09-26 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/09/cim-lecture-notes-week-6-digital-marketing-plan-models-your-planning-tool-kit/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Strategy and Planning What did we cover? As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the models we have worked on throughout the units. We also looked at how exactly, we can in-corporate these into a digital marketing plan. Customer Journey To understand the customer journey, you must investigate the different touch points that your customer experiences with your company. I’m sure you are aware that customers don’t just make any purchase, from a company placing a product in front of them... The customer journey is the pathway your customer takes from the first step of understanding the problem, to end goal of making a purchase from your company. Marketing channels are your customer, and brand touch-points. There are now so many different channels that can reach customers, and all customer journeys will be different for each brand depending on the platforms and channels your customer uses. The marketing activities on the top demonstrate the actions made by the customer e. g. reading a blog, or visiting the company website, and the marketing activities along the bottom are actions made by the brand. Multi-channel Campaigns If executed correctly then multi-channel campaigns will increase your market reach for the same message, you would be extremely lucky if all of your audience were using the same platforms! In reality, they are most likely not, and this is why it’s important to use more than one channel to get your message across. These campaigns also... --- ### Huthig Welcomes a New Member to Their Team > Huthig have welcomed a new member to their team Martin Huthig. We interviewed Martin to learn a more about him and his background in the industry. - Published: 2018-09-25 - Modified: 2018-09-28 - URL: https://www.napierb2b.com/2018/09/huthig-welcomes-a-new-member-to-their-team/ - Categories: Electronics Media News - Tags: Journalists and Marketing Experts Interviews Martin Probst is the latest member to the join the team at publishing house Huthig, whose key areas will include Sensors/Sensor-ICs, Optoelectronics, Analog-Mixed-Singal-ICs, Power (Supply), Inverter and Battery-Technologies. Here at Napier, we thought it would be great to learn a little bit more about Huthig's latest editor and Martin kindly agreed to participate in a interview with us. We were thrilled to receive his responses telling us a little bit more about himself: How long have you been working within the electronics industry? I’m quite new to electronics. I started volunteering in October 2016 at Hüthig and its electronic magazines. Volunteering is somewhat like an apprenticeship for journalists that lasts around two years. However, I became a full time editor at Hüthig since August 2018. Why did you decide on a career within electronics? Well, I wasn’t looking for a career within electronics, rather was I looking for a career within the media. I wanted to work for print or online and so I found the job offer from Hüthig. I hardly had any background with electronics back then, but I said to myself that I can do it and I have to at least try. The challenge was exciting. Two years later I am still here and still as excited as I was on my first day. What are your key areas of interest within the industry? I think sensors are super interesting. They are in a way the senses for a lot of electronic systems. They see, they... --- ### Electronic Notes Launch Supplier Directory Listing > Electronic notes have launched their supplier directory listing to provide a helpful overview of the main suppliers within the electronics industry. - Published: 2018-09-13 - Modified: 2018-09-28 - URL: https://www.napierb2b.com/2018/09/electronic-notes-launch-supplier-directory-listing/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Electronic Notes have launched their supplier directory listing to provide a helpful overview of the main suppliers within the electronics industry. The directory consists of entries from distributors, test equipment manufacturers, semiconductor manufacturers, microwave & RF companies, as well as power product and component manufacturers. Each supplier provides an overview of their company, as well as a feed of their latest news. We think it’s great to see Electronic Notes providing the industry with such a helpful platform, as they deliver everything you need to know about the main suppliers within the electronics industry. To see the directory’s latest updates and additions please click here. --- ### ecsn Driving Innovation with ‘Powering Innovation Workshop’ > The ecsn have invited all members to their ‘Powering Innovation Workshop’ to help them investigate how they position their organisation for innovation. - Published: 2018-09-12 - Modified: 2018-09-26 - URL: https://www.napierb2b.com/2018/09/ecsn-driving-innovation-with-powering-innovation-workshop/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics The Electronic Components Supply Network (ecsn) have invited members to the ‘Powering Innovation Workshop’, in an effort to help them investigate how they position their organisation for innovation and revenue growth. Presented by Dr Dave Richards, the workshop is designed to inspire members, and provide a framework to embracing a more strategic approach when leading innovation within their organisation. Aimed at the leadership teams of ecsn, the workshop will investigate some of the latest thinking and practise on innovation and how it may be practically applied to their organisation. Dr Dave Richards is a globally recognised and published thought and practise leader, who has previously helped organizations achieve their full potential for all kinds of innovation; including new product development, technology applications, business improvement, customer engagement and open innovation. It is encouraging to see that the ecsn association is providing support to their members, by trying to help them drive innovation within their organizations. With the workshop due to take place on the 29th November 2018, I look forward to hearing the positive feedback the workshop is sure to receive. --- ### Benelux RF Conference to be held on the 28th November for 2018 > The 2018 Benelux RF Conference (previously known as the Dutch RF Conference) will be held on the 28th November at the Novio Tech Campus in Nijmegen. - Published: 2018-09-07 - Modified: 2018-09-26 - URL: https://www.napierb2b.com/2018/09/benelux-rf-conference-to-be-held-on-the-28th-november-for-2018/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Benelux RF Conference (previously known as the Dutch RF Conference) is back for 2018. Due to be held on the 28th November at the Novio Tech Campus in Nijmegen; the Benelux RF Conference targets Belgian and Dutch high-tech professionals and companies involved in high-end RF development and RF applications. Organised by Techwatch in partnership with Novio Tech campus and the city of Nijmegen, the conference focuses on helping engineers, technical managers, product developers and innovation managers. The conference offers in-depth sessions highlighting trends such as RF energy and RF power, as well as sessions on product-specific applications with a focus on innovative solutions in combination with advanced wireless technology. For more information on the conference and how to attend please click here. --- ### What is Active View Viewability for Banner Ads? > Learn about active view viewability and vCPM to ensure you don't pay for adverts that are never viewed by website visitors. - Published: 2018-09-02 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2018/09/what-is-active-view-viewability-for-banner-ads/ - Categories: Marketing Blog Ian Poole, editor of Electronics Notes, has contributed some great insight with his guest blog posts, most recently Secrets of Making Good Video on a Budget. Here's his latest piece, which discusses the importance of the viewability of online banner advertising. What is Active View Viewability for Banner Ads? One of the figures which has gained considerable prominence in the banner advertising world recently is a figure called Active View Viewability. In the early years of web advertising, the click through rate, or CTR reigned supreme as a key metric, and in many ways it still does. However many advertisers did not like paying for ads that were never seen, either because they were below the fold, too close to the top of the screen, or they just did not load before people moved on. Even though ads were delivered, they were not seen. Google lead the way in introducing a new metric called Active View Viewability. In fact it is possible for advertisers who buy impressions in the Google Display Network to pay by bidding on the number of impressions based on whether they have been viewed by a user, vCPM rather than simply requested or clicked on. A high active view viewable figure is very useful because ads that are seen are very useful in terms of carrying branding - click through rate is not the whole story. In terms of a definition the advertising industry body, the Interactive Advertising Bureau, (IAB) defines the metric as being an... --- ### Napier Competition - Can you Name this Industry Figure? - Winner Revealed! > Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure? Our industry figure is in fact Johnny Waddell. - Published: 2018-08-29 - Modified: 2018-09-17 - URL: https://www.napierb2b.com/2018/08/napier-competition-can-you-name-this-industry-figure-winner-revealed/ - Categories: News About Napier - Tags: Napier competitions Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure? ' We can reveal that our industry figure is in fact a younger version of Johnny Waddell. Congratulations to Todd who guessed correctly! --- ### Napier Welcomes Jennifer Deroche as Account Manager > Jennifer has joined the Napier Chichester team as Account Manager, bringing a wealth of experience from both France and the UK. - Published: 2018-08-28 - Modified: 2018-09-18 - URL: https://www.napierb2b.com/2018/08/napier-welcomes-jennifer-deroche-as-account-manager/ - Categories: News About Napier - Tags: Napier Client News Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills in both agency and in-house. Her expertise includes public relations, strategic marketing, email campaigns and events. Jennifer’s previous experience covers a range of different industries, from academic publishing to agriculture. This year, Jennifer was awarded the Chartered Institute of Marketing Diploma in Professional Marketing. ”Jennifer is a fantastic addition to the Napier team,” commented Mike Maynard, managing director of Napier. “Our clients will value her international experience and deep knowledge of PR and marketing. The growth of Napier is driven by our talented team, and bringing in experts such as Jennifer will help the agency continue to expand. ” --- ### New Exhibition Director for productronica > A new exhibition director has been announced for productronica, the leading trade fair for electronics development and production. - Published: 2018-08-23 - Modified: 2018-08-23 - URL: https://www.napierb2b.com/2018/08/new-exhibition-director-for-productronica/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech A new exhibition director has been announced for productronica, the leading trade fair for electronics development and production. Caroline Pannier has filled the role effective immediately, with the next productronica to take place in Munich from November 12th-15th 2019. With a degree in Business Administration and Technology Law, Caroline has worked for Messe Munchen for the last six years. She has also previously worked as a spokesperson for electronica. Caroline has spoken about her new position, explaining how she would like to make the trade show even more successful in the coming years with her knowledge and numerous ideas. We think it is great to see a woman heading up such a significant role in the trade fair industry, and we look forward to seeing the new ideas Caroline brings to productronica. --- ### CIM Lecture notes - Week 5 - Describing the process and stages involved for digital adoption > Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating digital tools for different contexts. - Published: 2018-08-16 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/08/cim-lecture-notes-week-5-digital-tools-in-the-marketing-mix/ - Categories: Marketing Blog, News About Napier What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for different contexts. What is digital adoption? The world is integrating to digital whether we like it or not, digital adoption is about understanding how to adapt to this change and use it is how intended. A very common misuse of digital adoption is that it is a business’s customer relationship management system (CRM), if all of your sales team are on board and using it to track and record every sales action then you could safely say that you are using it to its intent. Unfortunately, this isn’t always the case, a lot of companies are not using their CRM system to its full potential, with only some employees updating occasionally. Diffusion of innovation model This was a model that was introduced by marketers to help better understand exactly how a buyer adopts and engages with a new product or technology over time. It’s a model that is used by businesses when they want to gage how a new product or service is going to perform in a new market. The diffusion model shows the five categories that a consumer can fall into and, as a business, how to engage with these different categories. This is the diffusion model: These are the categories that make up the diffusion model: Innovator - Innovators are small groups of people that are exploring new exciting ideas and technology opportunities, the followers... --- ### CIM Lecture notes - Week 4 - Digital tools strengths and weaknesses > Emily's CIM lecture notes cover digital tools and how they can support and enhance your marketing strategy with their strengths and weaknesses. - Published: 2018-08-09 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/08/cim-lecture-notes-week-4-digital-tools-strengths-and-weaknesses/ - Categories: Marketing Blog, News About Napier What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with their strengths and weaknesses. We also looked at how digital hardware can be co-ordinated. Strengths and Weaknesses for Some of the Digital Communication Mix Live chat Strengths: Oversea call centres now mean that we can overcome language barriers, and improve the customer experience Live chat enables 24-7 customer service to be available Often chat ‘handlers’ are able to multi-task and help 2-3 customers at once Chat bots allow you to send relevant and useful links to customers in need of information Weaknesses: Software hitches or technical difficulties has potential to result in a bad customer experience if the line gets cut off Video Strengths: HubSpot found that 55% of people watch video content thoroughly, appose to skimming. As for blogs where it is more common for people to skim. YouTube is the second largest search engine, proving there is a high demand for video content Video is widely used for learning and entertainment, educational videos make great shareable content Weaknesses: Costly and time consuming to create More bandwidth required People won’t always opt for video over text content if they are in an open area with others around them Social media Strengths: It’s Free! Humanises your brand and gives the opportunity to represent brand values and voice Most social media users will log into their account at least once a day, proving that people... --- ### Napier’s Toolbox > Napier's Toolbox - a collection of tools to help you in all aspects of marketing. From your website, to your ROI and even your MQL’s. - Published: 2018-08-07 - Modified: 2023-07-10 - URL: https://www.napierb2b.com/2018/08/napiers-toolbox/ - Categories: Marketing Blog, News About Napier - Tags: Napier Tool Series As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and tools that all promise to solve your problem instantly; but at Napier we know this is often not the case. It can be overwhelming when faced with advice from several sources that all tell you different ways on how to improve your SEO or the things you must include when creating a persona. But what happens if you are given access to tools that allow you to find the solution for yourselves? Napier’s Toolbox - a collection of the most important marketing tools is the answer to your problems. We’ve created the best tools to help you in all aspects of marketing. From your website, to your ROI and even your MQL’s, we’ve got your covered. Our toolbox includes: Napier’s Marketing ROI Calculator ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate. Our ROI calculator allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel. For three simple steps on how to use the calculator it to its full potential read our blog. B2B Persona Creator Tool As customers continue to grow and change, it can be hard for marketers to pinpoint exactly who they want to target. A persona is so important because it allows you... --- ### Understand the difference between MQLs and SQLs with Napier’s Definition Tool > Napier's MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales. - Published: 2018-08-07 - Modified: 2018-09-17 - URL: https://www.napierb2b.com/2018/08/understand-the-difference-between-mqls-and-sqls-with-napiers-definition-tool/ - Categories: Marketing Blog, News About Napier - Tags: Napier Tool Series In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL). Unfortunately, there is no one universal answer that states if a lead behaves a certain way then it is almost certainly a MQL or SQL. Item Media define MQL’s as a “lead that definitely has value” and has been identified as a likely customer in the future. In comparison they describe an SQL as someone who has “clear and qualified buying intent” and is often already or nearly at the buying or decision stage of the funnel. But how do you piece together what behaviour qualifies a MQL or a SQL for your company? At Napier, we have the answer with our MQL and SQL definition tool. We know it can be hard to identify what type of a lead you have, and when working closely with sales, it can be difficult to know when to hand your lead over to the sales experts. Our MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales. The tool achieves this through asking select questions for each section, and then providing an easy to read breakdown of your information; which successfully defines the behavioural features you look for in a MQL and a SQL. Try out our MQL and SQL definition tool now, and get in touch to let us know... --- ### Buyer Personas - Why are They So Important? > At Napier, we understand how important a persona is to your campaign, and this is why we’ve built Napier’s very own B2B Persona Creator Tool. - Published: 2018-08-02 - Modified: 2018-10-15 - URL: https://www.napierb2b.com/2018/08/buyer-personas-why-are-they-so-important/ - Categories: Marketing Blog, News About Napier - Tags: Napier Tool Series It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers. But with so many options, marketers can often struggle to break free from the crowd and target the right audience successfully. The solution? A buyer persona. As a fictional representation of a company’s typical customer, a buyer persona is applied in the early stages of campaign planning to help marketers pinpoint exactly who they want to target. A persona provides a detailed background on a specific target customer; including their age, education level, skills in terms of using the internet and their understanding of the product, as well as a set goal or objective that they are trying to complete when visiting the website. These elements create personas that are representative for a business’ larger target audience, as well as providing the team with shared understanding of customers in terms of goals and capabilities. An important purpose of personas is the ability to develop solutions, products and services based upon the needs and goals of your customer. This allows you create a targeted campaign, with the right content and the right approach; ensuring a successful outcome. At Napier, we know how important a persona is to your campaign, but also how time-consuming it can be to create one. This is why we’ve built Napier’s very own B2B Persona Creator Tool. Our tool allows you to develop B2B personas for a specific campaign, and truly understand... --- ### PCIM Europe Call for Papers 2019 Now Open > PCIM Europe 2019 have officially opened their Call for Papers, as they invite all experts from the industry and academia to apply. - Published: 2018-07-31 - Modified: 2018-08-23 - URL: https://www.napierb2b.com/2018/07/pcim-europe-call-for-papers-2019-now-open/ - Categories: Electronics Media News - Tags: Call for Papers PCIM Europe 2019 has officially opened it's Call for Papers, as it invites all experts from the industry and academia to apply for a lecture or poster presentation at the PCIM Europe Conference 2019. PCIM offers a wide range of benefits for speakers, offering them the opportunity to meet valuable contacts at the conference and exhibition, which will host more than 500 international exhibitors across the power industry. All papers accepted will also be published in the PCIM Europe conference proceedings, as well as in the scientific databases of IEEExplore, Scopus, Compendex and IET Inspec Direct. The deadline for submissions is the 15th October 2018, and PCIM will award prizes to authors of outstanding entries, as well as a cash prize of 1000 Euros to the winners of ‘Young Engineer Award’ and ‘Best Paper Award’. Event organiser, Mesago, will also be supporting students at international Universities with travel grants. These grants will be provided to selected authors who present their papers at the PCIM conference next year. For further details and conditions about the “Call for Papers”, please visit the website. --- ### A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh > In the latest installment of our ‘Napier Nine’ video series, we learn all about Debbie McIntosh, PA and HR Manager at Napier. - Published: 2018-07-26 - Modified: 2024-04-09 - URL: https://www.napierb2b.com/2018/07/a-napier-nine-video-get-to-know-pa-and-hr-manager-debbie/ - Categories: News About Napier - Tags: Napier Nine Interview Series In the latest installment of our ‘Napier Nine’ video series, we learn all about Debbie McIntosh, PA and HR Manager at Napier. Find out Debbie's first concert she ever attended, the title she would give her life if it was a movie and her strongest quality, as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Director Dave Ingle A ‘Napier Nine’ Video... Get to Know PR Specialist Clare Reader A ‘Napier Nine’ Video... Get to Know Account Director Rhianna Bull --- ### Finalist’s Revealed for The Electronics Industry Awards! > Following the online vote within the industry, The Electronics Industry Awards has revealed the finalists for each catergory for 2018. - Published: 2018-07-25 - Modified: 2018-08-23 - URL: https://www.napierb2b.com/2018/07/finalists-revealed-for-the-electronics-industry-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards Following the online vote within the industry, The Electronics Industry Awards has revealed the finalists for 2018, and we are happy to announce that our clients Microchip Technology, Farnell element14 and Anritsu have all been shortlisted as potential winners in the following categories: MPLAB X IDE, Microchip Technology - Engineering Development/Design Tool of the Year Anritsu - Test, Measurement & Inspection Product of the Year Farnell element14 - Distributor of the Year Farnell element14 - Environmental Leadership Microchip Technology - Academic Support We are also delighted to say that Napier has been shortlisted for the Most Outstanding PR Agency category. The winners will be announced at the Electronics Industry Awards ceremony on Tuesday 25th September 2018, at Birmingham’s National Conference Centre. Good luck to all our clients, and we look forward to spending a fun-filled night at the awards! --- ### CIM Lecture notes - Week 3 - Digital tools in the marketing mix > Digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and extended marketing mix. - Published: 2018-07-20 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/07/cim-lecture-notes-week-3-digital-tools-in-the-marketing-mix/ - Categories: Marketing Blog, News About Napier What did we cover? How digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and extended marketing mix. Digital and the marketing mix The marketing mix is your core 4P’s of marketing (Product, Price, Place, and Promotion). These are the foundations for your marketing mix, but as time as progressed we now also have the extended marketing mix. This is made up of 7P’s that are tailored for use in service industries (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Below are the ways that these important P’s can be thought about in a digital aspect: Product - Digital products, brand rise and fall, digital enabled services Price - New dynamic pricing strategies meaning that price can be updated in real time according to how popular the product /market is at that point in time, enhanced measurability of pricing, less overhead costs for eCommerce --- ### Why isn’t Everyone Using Account Based Marketing (ABM)? > Managing Director Mike considers the good and bad reasons marketing teams give for not committing to ABM and how they might overcome the perceived barriers. - Published: 2018-07-19 - Modified: 2021-02-18 - URL: https://www.napierb2b.com/2018/07/why-isnt-everyone-using-account-based-marketing-abm/ - Categories: Marketing Blog - Tags: ABM Account-Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key accounts and targets – and inevitably you will achieve better ROI. Despite the superficial attraction of such a strategy, many companies are only spending a small proportion of their budgets on ABM, and some are doing nothing. Why is this? This article considers the good and bad reasons marketing teams give for not committing to Account-Based Marketing, and analyses how they might overcome the perceived barriers. We Don’t Have Major Accounts Some companies argue that they don’t have a product where a small number of accounts are responsible for a significant proportion of sales. In B2B, these products are often general purpose, and sometimes they can be replaced by alternative solutions in high volume. Marketing managers for these products will frequently point to a customer base of tens of thousands of companies. Despite this, very few products don’t have the potential to attract large customers. For example, casual games attract large spenders called “whales”. These customers can spend hundreds of pounds a month on in-game purchases, and are disproportionately responsible for word-of-mouth about the games. So even when there are millions of customers (or players in this case), major accounts still exist. By defining key accounts, often companies with these “broad appeal” products will be able to uncover opportunities that they weren’t aware of, building base of larger customers. We Can’t Reach the Accounts It’s... --- ### How I Learnt About HTML Emails and Marketing Automation > Marketing Specialist, Emily Serna, describes the journey she took as she learnt and developed her skills on HTML emails and Marketing Automation. - Published: 2018-07-18 - Modified: 2018-10-17 - URL: https://www.napierb2b.com/2018/07/how-i-learnt-about-html-emails-and-marketing-automation/ - Categories: Marketing Blog, News About Napier Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing Automation is so valuable to your business from cutting down time spent on previous manual tasks such as the creation and sending of emails, social media posting, and of course the tracking insights that come with measuring all your marketing activities in one place. 1. HTML foundations To take this back to very basics and where it all began, was of course learning the foundations of HTML. No, don’t worry... you don’t actually need to know HTML, the current popular MA platforms enable to you create emails easily using ‘building blocks’ and by dragging and dropping the content where you want it. Taking this back to how I learnt about MA, this is where it all started, with my first HTML email as shown below: This was one of the initial tasks I started with when I was still an apprentice at Napier; it was purely a training task that was set out for me to complete using Notepad++ as the tool to write the code. Being a keen festival goer, and having free reign over the design of the layout, I started writing the code aimed to be used as a promotional email for Wilderness festival. The VERY basic form of HTML coding can be seen below, this is an example taken from W3Schools including the code and what it will look like when displayed on a web... --- ### 3 Simple Steps for Building Personas with Vertical Industries in Mind > Director Dave Ingle, shares three key tips for creating your buyer persona when targeting different vertical market sectors. - Published: 2018-07-13 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/07/three-simple-steps-for-building-personas-with-vertical-industries-in-mind/ - Categories: Marketing Blog A key component to a successful content marketing campaign is the thorough understanding of the buyer persona of the target audience and I want to share some tips for how to create them when your targeting different vertical market sectors. Research by incisive media shows that the average technology company has an average of eight buyer personas and making them specific to the role and target organisation type can be challenging. Lots of marketing automation platforms and agencies offer some form of automatic persona generator, we have one on our website. The tool works by asking some specific questions and based on the inputs received it creates a persona. These tools are a great starting point if you're new to developing personas and produce a good starting point that can be enhanced regularly. Below are my suggestions for refining the persona: Ask Sales Your sales people are in contact with your typical persona everyday and can provide valuable insight into their behavioral attributes. Find the sales person who is responsible for the selling to the vertical market you are building the persona with. Get them to review your persona and feedback anything they disagree with and add anything they feel makes the persona more accurate. Use LinkedIn to Build a Bigger Picture At this stage you have a very internal viewpoint of the persona. In the same conversation ask your salespeople or CRM for contacts that meet the persona you’re trying to develop. Ideally, you’ll need 4-5 contacts. Look them... --- ### CIM Lecture notes - Week 2 - Integration of Online and Offline Marketing > Emily's CIM lecture notes. In this lesson we were assessing the impact, and influence, of the dynamic digital environment. - Published: 2018-07-04 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/07/cim-lecture-notes-week-2-integration-of-online-and-offline-marketing/ - Categories: Marketing Blog, News About Napier What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of online and offline marketing concepts and applications, and also looked into how customer behaviour has changed as a result of the digital environment. Integration of online and offline marketing Digital is great but... Not every ad will look the same across every channel. Multichannel campaigns (combinations online and offline marketing techniques) can be used to reach your audience and connect with them. The key is for campaigns to be consistent and engaging, your campaign could be focused on digital but you can integrate other channels such as print advertising to help increase your reach. Consistency will improve awareness and ad recall, while taking a multichannel approach will help improve the overall engagement. Different channels have distinct strengths and weaknesses, an integrated campaign doesn’t mean that you have to do the exact same thing across all channels, it gives you the flexibility to tailor each message slightly for the ad to utilise the strengths of each channel. The 4 C's This model is what is used to generate a successful integrated campaign, Pickton and Broderies 4C’s outline the 4 key elements to help your campaign reach its goals. These are the 4Cs to consider below: Customer power! Yes! Customers now have more power. With the influence of digital and online coming into place we see that consumers now expect more communication from companies before making the conversion... --- ### Guest Blog Post - Dick Selwood - Goodbye to Electronics > Dick Selwood features as guest blogger as he reflects on the last 40 years spent in the Electronics Industry, and gets ready for retirement. - Published: 2018-06-28 - Modified: 2018-06-28 - URL: https://www.napierb2b.com/2018/06/guest-blog-post-dick-selwood-goodbye-to-electronics/ - Categories: Electronics Media News - Tags: Editor News and Updates After 40 years in the Electronics industry, we were sad to hear that Dick Selwood would be retiring. This is why I was delighted to receive a guest blog post from Dick looking back as the things he will and won't miss about the industry. We wish Dick the best of luck for the future, and hope he enjoys his well deserved time off! Goodbye Electronics Dick at CDNLive in Munich Standing on the edge of retirement, I am wondering what I will and won’t miss about the electronics biz that I joined almost 40 years ago, firstly inside as a PR person and then, for the last 15 years, primarily as a journalist. Things like trade shows leave mixed feelings. I loved the buzz of getting an event together and later, the interesting conversations when I was a vising hack. I won’t miss the tramp from one end of the Munich Messe. I won’t miss the poor, newly appointed, PR executives from large PR companies who ring to set up meetings at shows, without knowing what their client is talking about, or even what their stand number is. I won’t miss the press conferences that are only set up because “We always have a press conference at embedded world / electronica/ fill in here”. I won’t miss the marketing robots who start their PowerPoint with the background to the company – in one case a company I had worked for - and cannot deviate. I will miss those stand... --- ### GDPR – and they think its all over! > Director Dave Ingle, discusses the next step after GDPR and how we've approached it at Napier, and the potential ePR regulation. - Published: 2018-06-28 - Modified: 2018-08-23 - URL: https://www.napierb2b.com/2018/06/gdpr-and-they-think-its-all-over/ - Categories: Marketing Blog - Tags: GDPR Well May 25th has been and gone and like the millennium bug (remember that) our whole marketing software infrastructure hasn’t imploded. At Napier we ran our own internal Data Protection Impact Analysis (DPIA) project to establish what we needed to do to meet the obligations of the incoming GDPR regulations. We assessed our inbound and outbound data flows, which of the 6 types of legitimate interest we had for processing data, forms and preferencing centre for our own marketing activities and lastly updated our policies the procedures accordingly to deal individuals rights. It’s been a good exercise for making sure we have the correct systems and processes in place many of which haven’t changed from the previous data protection laws. In B2B marketing there has been much debate about whether you need to have consent to send email communications or its better to use one of the other legitimate interests; contract, vital interest or, direct marketing. If you have used direct marketing as your legitimate interest, don’t think you can rest on your laurel’s as there is another set of regulations to consider. Going by the snappy name PECR, the Privacy and Electronic Communications (EC Directive) Regulations governs email marketing. Originally implemented in 2003 as an EC directive. Being a directive, the UK can choose how it gets implements and it currently allows businesses the freedom to email other business. It was updated in 2018 by the incoming GDPR regulations as the definition of consent has changed, with the new... --- ### My Experience as an Intern at Napier > Amie, intern at Napier reflects back on her time spent here as her internship comes to an end and she moves on to the next step in her career. - Published: 2018-06-27 - Modified: 2018-06-27 - URL: https://www.napierb2b.com/2018/06/my-experience-as-an-intern-at-napier/ - Categories: News About Napier - Tags: Napier's Intern Series As my journey at Napier is coming to an end, I decided to take time to reflect on my past 9 months here. The opportunity to start an internship at Napier arose during my final year of university, and I was thrilled at the chance to finally get some industry experience. As much as I have loved my degree in Public Relations and Communication it doesn’t prepare you for the real world, and I saw working at Napier a chance to get real some work experience and discover my strengths and weaknesses. Public Relations requires a large set of skills and this was something I learnt more about at Napier. Napier has given me the skills and confidence that I was missing to progress in my career. Working as part of a supportive team who are incredibly skilled in their field has been invaluable and I feel privileged to have had the experience. Not having the opportunity to do a placement year at my university I felt like a one day a week internship was the perfect balance. My time at Napier has taught me time management skills, as I had to find the balance between university work stresses and not letting it affect me in the working environment. Napier has also helped me prioritize tasks, as being in one day a week I often had many different tasks given to me to complete by the end of the day, learning to balance and prioritize my tasks is a skill... --- ### Publisher ACSL Announces StorageSearch.com for Sale > Publishing house ACSL, has announced its decision to put the website StorageSearch.com, the leading website for the storage market, up for sale. - Published: 2018-06-26 - Modified: 2018-06-27 - URL: https://www.napierb2b.com/2018/06/publisher-acsl-announces-storagesearch-com-for-sale/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Publishing house ACSL, has announced its decision to put the website StorageSearch. com up for sale. StorageSearch. com has been the leading website for the storage market since 1998, and the decision to sell has been made as part of a planned transition due to founder and Editor-in-Chief Zsolt Kereke’s retirement. The website will cease all web advertising commitments and be frozen from 25th December 2018 until a new owner is found to take over the website operation in 2019. Zsolt has spoken out about his time as editor at StorageSearch. com stating, “In my 40-year career in the electronics industry, the past 20 years at StorageSearch. com have been the most rewarding and enjoyable. And I have been carried on the shoulders of my wonderful readers who have inspired me and instilled their trust. " As a highly-respected and accredited publication in the industry, it will be interesting to see who will make the move to buy StorageSearch. com and the direction they will decide to take the website in. To find out more information and stay up to date with the latest sale process take a look at the StorageSearch. com website. --- ### 1ST IKTEM Conference Declared a Huge Success > The first IKTEM conference, orgainsed by Svet elektronike & Svet mehatronike magazines, has been declared a huge success for 2018. - Published: 2018-06-25 - Modified: 2018-06-27 - URL: https://www.napierb2b.com/2018/06/1st-iktem-conference-declared-a-huge-success/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The first IKTEM Conference, organised by Svet elektronike & Svet mehatronike magazines, has been declared a huge success for 2018. With over 140 registered participants, IKTEM 2018 was held in the Kranjska Gora, Venue Ramada Resort from May 31st to June 1st. After the first day of presentations participants were taken to Planica ski centre where they participated in the world's tallest ZIP Line from Planica ski jumping platform. IKTEM 2018 has gained great interest from the industry, especially in Slovenia, achieving recognition from the Faculty for Electronics in Ljubljana, as well as by the Slovenian Chamber of Commerce and the Slovenian Craft Chamber. The conference was carefully crafted for engineers, with presentations being non-commercial and instead technical and practical a crucial element to pleasing participating engineers. Organiser of the conference Jurij Mikel revealed how, “having very good feedback from both participants and sponsors we see a bright perspective for IKTEM conference in the following years”. After many years without industry conferences in Slovenia, we previously discussed our delight in Jurij’s decision to launch IKTEM 2018 and it is great to see the industry responding so positively. We look forward to seeing how the IKTEM Conference will grow in the future, and continue to make a positive impact on the industry in Slovenia. --- ### Electronics Industry Awards – Voting Now Open! > We are happy to announce that Napier has been shortlisted for the Outstanding PR Agency category in the Electronics Industry Awards. - Published: 2018-06-22 - Modified: 2018-06-27 - URL: https://www.napierb2b.com/2018/06/electronics-industry-awards-voting-now-open/ - Categories: Electronics Media News, News About Napier - Tags: B2B Technology Awards We are happy to announce that Napier has been shortlisted for the Outstanding PR Agency category in the Electronics Industry Awards. We have a great team here at Napier and love the work we do for our clients which is why we are spreading the word and asking you to vote for us as the Outstanding PR Agency. Support from the industry and our clients is always appreciated, so please take the time to cast your vote now! --- ### A 'Napier Nine' Video... Get to Know PR Specialist Clare Reader > In our 'Napier Nine' video series, we've been getting to know the team. In this installment we introduce you to Clare Reader, PR Coordinator at Napier. - Published: 2018-06-21 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2018/06/a-napier-nine-video-get-to-know-pr-specialist-clare-reader/ - Categories: News About Napier - Tags: Napier Nine Interview Series In our 'Napier Nine' video series, we've been taking the time to learn more about the team. In this installment we introduce you to Clare Reader, PR Specialist at Napier. Watch Clare's video below to find out what movie title she would give her life, the fictional place she would most like to visit, and her secret skill, as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A 'Napier Nine' Video... Get to Know Director Dave Ingle A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull --- ### CIM Lecture notes - Week 1 - Digital disruption and The Scope of Digital Marketing > In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption is the introduction of new digital products, and more importantly how they can make an impact on your business model. We also looked at the scope of digital marketing - Published: 2018-06-20 - Modified: 2019-04-26 - URL: https://www.napierb2b.com/2018/06/bitesize-cim-week-1-digital-disruption-and-the-scope-of-digital-marketing/ - Categories: Marketing Blog, News About Napier What did we cover? In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption is the introduction of new digital products, and more importantly how they can make an impact on your business model. We also looked at the scope of digital marketing, with specific attention to the Internet of things, Big Data, and Marketing Automation. Digital Disruption Traditional marketing concepts are not to be thrown aside, and they’re still valuable! The shift over to digital presents new opportunities for a more direct, tailored, diverse and accountable marketing approach. With the shift to digital, we now have more data than ever, and marketers need to make sure that they are utilising this power. Below are some key opportunities and challenges that arise from digital disruption: Opportunities- Enhanced customer knowledge Faster and more efficient channels Personal engagement Community-based marketing Two-way dialogue Niche segmentation Challenges- Limitations with technology Customer brand power Training needs Cost of initial investment Too much data! Partial participation The Scope of digital marketing This is where we looked at how digital marketing is progressing and what new technologies are coming into play as we move forward. Internet of Things: The internet of things is the connection of remotely controlled, physical items to an online network. Through the IoT devices we have access to more accurate data that will help to market to people more successfully. Recently, there has been a significant rise in the number of connected devices... --- ### CIM Student - Where Did it all Start? > It was approaching the end of my apprentice and the big cloud that dawned above me was, what’s next...CIM? I have thoroughly enjoyed my time as an apprentice at Napier. It’s down to the experience I have gained, the things I have learnt, and of course everyone at Napier who has supported me - Published: 2018-06-20 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/06/cim-student-where-did-it-all-start/ - Categories: Marketing Blog, News About Napier (Certificate in Professional Marketing (CIM) Level 4 - Intermediate) It was approaching the end of my apprentice and the big cloud that dawned above me was, what’s next... ? Over the past year and a half, I have thoroughly enjoyed my time as an apprentice at Napier. It’s down to the experience I have gained, the things I have learnt, and of course everyone at Napier who has supported me on my path. What’s next? So, I knew that I wanted to stay on with Napier, but more specifically, what comes next? I spoke to people around the office and found out about the Chartered Institute of Marketing (CIM), others have taken part in this certification at Napier to boost their marketing skills and qualifications. CIM The Chartered Institute of Marketing offer qualifications that are designed to help guide marketers through their career, and development. As I had previously completed the apprenticeship in digital marketing, I went direct to the Level 4 - Intermediate level, rather than the Level 3 - foundation certificate. The CIM course is made up of 3 modules: Marketing - This module of the overall qualification is mandatory and it’s recommended that you do this unit first, it goes into the role and function of marketing as well as covering what it is that influences buyers to buy. Integrated Communications - This module is also mandatory, it will look into the different communication methods for communication with customers, including both inside and outside the company. And... --- ### Top Industry Twitter Feeds > We've complied some of the best Twitter feeds in the industry for you to take inspiration from and to use for your own account, whether it be personal or for your company. - Published: 2018-06-20 - Modified: 2018-06-27 - URL: https://www.napierb2b.com/2018/06/top-industry-twitter-feeds/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Twitter is great platform for marketing, but it’s a lot more than just adding some text, a link, and a hashtag. Successful Twitter accounts will reach out and engage with the right people and with the right content. But how exactly do you know what content to share? Often the best way to learn how to grow your own account is by looking at existing accounts. What are they are doing? And how well is it working? We've compiled a list of some of the best Twitter feeds in the industry for you to use as inspiration for your own account, whether it be personal or for your company. Electric Engineering - @eeportal_com This account focuses on providing a portal dedicated to electrical science and education. Joining Twitter in 2008, they currently have a good following at 68. 8K followers. Electrical Engineering share great educational content from their Electrical Engineering Portal as well from their Electrical Engineering Daily Dose blog. Educational content is great for giving your followers content that is valuable because it’s something that they will gain from and find useful. Another good tip we can pick up from EEP’s Twitter is the consistent stream of content in their feed. Consistently sharing relevant content will position yourself as a industry expert and give people a great reason to follow the account. IEEE Spectrum - @IEEESpectrum IEEE feature all the latest technology and engineering news updates. They’ve been using Twitter since 2008 and have a massive 129K followers, so... --- ### A 'Napier Nine' Video... Get to Know Director Dave Ingle > In the latest installment of our 'Napier Nine' video series, we learn all about Dave Ingle, Director at Napier as he answers his nine questions. - Published: 2018-06-19 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2018/06/a-napier-nine-video-get-to-know-director-dave-ingle/ - Categories: Electronics Media News - Tags: Napier Nine Interview Series In the latest installment of our 'Napier Nine' video series, we learn all about Dave Ingle, Director at Napier. Watch Dave's video below to find out the Napier project he is most proud of, what he would spend his last £20 on, and the job title that really reflects what he does at Napier, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A 'Napier Nine' Video... Get to Know Creative Services Manager Rob Furby A 'Napier Nine' Video... Get to Know PR Specialist Clare Reader A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull --- ### PCIM Europe has a Record Year for 2018 > PCIM Europe 2018, the leading international event for Power Electronics, has seen a record number of visitors on their 40th year anniversary. - Published: 2018-06-15 - Modified: 2018-06-27 - URL: https://www.napierb2b.com/2018/06/pcim-europe-has-a-record-year-for-2018/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech PCIM Europe 2018 the leading international event for Power Electronics, has seen a record number of visitors on its 40th year anniversary. Over three days the event was attended by over 11,000 visitors who used PCIM as a platform to gain new knowledge and network with fellow experts in the field. There was a total of 506 exhibitors and 88 represented companies showcasing new trends and innovations from various fields of power electronics. With a 7% increase in visitors from last year, it is clear to see why PCIM Europe 2018 is already being declared such a success. Lisette Hausser, Vice President at Mesago Messe Frankfurt GmbH and responsible for the PCIM Europe and PCIM Asia, described how they were “particularly pleased to welcome more than 500 exhibitors for the first time in the history of the event” as “the continued increase in visitor numbers demonstrates that in the 40th year of its existence, PCIM Europe is a central meeting point for the international power electronics industry. ” This year PCIM Europe also saw a rise in conference attendees, with more than 800 participants attending over 300 lectures and poster presentations. The conferences provided information on innovative developments in both industry and academia. Visitors have been quick to praise PCIM Europe this year, and we look forward to seeing the direction PCIM Europe will take with the power electronics industry over the next few years. --- ### A 'Napier Nine' Video... Get to Know Creative Services Manager Rob Furby > Rob Furby, Creative Services Manager at Napier, is the latest member of the team to take part in our 'Napier Nine' Video series. - Published: 2018-06-14 - Modified: 2024-04-09 - URL: https://www.napierb2b.com/2018/06/a-napier-nine-video-get-to-know-creative-services-manager-rob-furby/ - Categories: Electronics Media News - Tags: Napier Nine Interview Series Rob Furby, Creative Services Manager at Napier, is the latest member of the team to take part in our 'Napier Nine' Video series. Discover Rob's secret skill, his strongest quality, and the 4 words he would use to describe himself, as he answers his nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A 'Napier Nine' Video... Get to Know Director Dave Ingle A 'Napier Nine' Video... Get to Know PR Specialist Clare Reader A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull --- ### Date 2019 Call for Papers Now Open > The Date 2019 conference has officially launched its Call for Papers, inviting experts from across the design, automation and test industries to get involved. - Published: 2018-06-13 - Modified: 2018-06-27 - URL: https://www.napierb2b.com/2018/06/date-2019-call-for-papers-now-open/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Date 2019 conference has officially launched its Call for Papers, inviting experts from across the design, automation and test industries to get involved. The conference will take place from the 25th - 29th March 2019 at Firenze Fiera, Fortezza da Basso, in Florence, Italy and covers four key topics including: Design Methods and Tools, Application Design, Test and Dependability and Embedded and Cyber-Physical Systems. Two days of the conference will address particularly challenging areas for the system design community, focussing on ‘Embedded meets Hyperscale and HPC’ and ‘Model-Based Design of Intelligent Systems’. The conference will also cover hardware and embedded software design issues, as well as the design requirements and new architectures for challenging application fields such as IoT, multimedia, healthcare, smart energy and automotive systems. Date 2019 welcomes all paper submissions for standard oral and interactive presentations. As well as encouraging proposals for Special Sessions, Friday Workshops, the University booth, European Projects and the PhD forum. For more information and to find out how to submit your paper, please click here. --- ### Getting the Pitch Right… > An effective pitch email has a huge influence on whether you gain valuable coverage for your press release or not. Knowing how to pitch your press releases to the media is an art which can reap bountiful rewards. Read our blog to find out how you can write successful pitch emails. - Published: 2018-05-29 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2018/05/getting-the-pitch-right/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech An effective pitch email has a huge influence on whether you gain valuable coverage for your press release or not. Knowing how to pitch your press releases to the media is an art which can reap bountiful rewards. It is a skill which may take some time to develop but investing the effort can be a game changer for you and your business. Building relationships and trust are key factors to gaining acknowledgment of your emails. However, there are other, quicker ways in which you can dictate how an editor will react to your press release. Before you even start typing out your covering message, have you thought about; visual formatting, tone of voice, or even the quality of your content? If not, it’s time to change tactics. Editors have very little time and receive dozens of press releases every day, so we should be respectful of this. Yours is just one waiting in a queue to be read and either snapped up or discarded. You have just a couple of seconds of their valuable time in which to convince them to run your story. Be concise, straightforward and to the point. Therefore, it is essential that you do all you can to capture their attention and stand out from the crowd. If you have not done that by the time they finish reading the headline and the first few sentences, the likelihood is you have failed, and your release is with the others- in the delete basket. Editors rarely... --- ### Four Editorial Offices of WEKA FACHMEDIEN join together for first English Newsletter > The four electronics titles at WEKA FACHMEDIEN, Markt&Technik, Elektronik, Elektronik Automotive and DESIGN&ELEKTRONIK, are collaborating to produce an English language newsletter. - Published: 2018-05-23 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/05/four-editorial-offices-of-weka-fachmedien-join-together-for-first-english-newsletter/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications The four electronics titles at WEKA FACHMEDIEN, Markt&Technik, Elektronik, Elektronik Automotive and DESIGN&ELEKTRONIK, have collaborated to produce an English language newsletter. The newsletter covers news from the world of electronics with the choice of English, reflecting a need to respond to the globalisation of the industry. It will be distributed every Friday and published on elektroniknet’s English website. Editors contributing to the newsletter include Frank Riemenschneider, Stefanie Eckardt, Dr. Ingo Kuss and Gerhard Stelzer, who are all looking forward to adding value to the newsletter each week. At Napier, we think it is great to see four magazines working together, each with a slightly different focus, and it’s going to be interesting to see how successful a German publisher can be in the English-language market. We’re looking forward to reading the newsletter every Friday. --- ### ETN Magazine launches ETNdigi > ETN has announced the launch of their digital magazine ETNdigi. The magazine will be distributed in a pdf format, consisting of news, technical articles, event reports and columns; as well as containing active links to technical papers and presentations. - Published: 2018-05-21 - Modified: 2018-05-29 - URL: https://www.napierb2b.com/2018/05/etn-magazine-launches-etndigi/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications ETN has announced the launch of their digital magazine ETNdigi. The magazine will be distributed in a pdf format, consisting of news, technical articles, event reports and columns; as well as containing active links to technical papers and presentations. The first issue of ETNdigi will be published in June in partnership with Arrow, and will be distributed not only to ETN’s subscription database, but also Arrow Finland’s customer base and Arrow’s IoT summit visitors. With the first issue to focus on different IoT network technologies, their testing, building blocks and applications, ETNdigi is already promising readers a magazine they would regret missing. ETN are aiming to distribute 2-3 issues of ETNdigi per year to be based around industry specific themes or events. For any further questions or to find out how you can advertise with ETNdigi, please contact Editor-in-Chief Veijo Ojanperä. --- ### A ‘Napier Nine’ Video…Get to Know Director Suzy Kenyon > For the latest chapter in our ‘Napier Nine’ video series, we get to know Suzy Kenyon, Director at Napier as she answers her nine questions. - Published: 2018-05-18 - Modified: 2024-04-09 - URL: https://www.napierb2b.com/2018/05/a-napier-nine-videoget-to-know-director-suzy-kenyon/ - Categories: News About Napier - Tags: Napier Nine Interview Series For the latest chapter in our ‘Napier Nine’ video series, we get to know Suzy Kenyon, Director at Napier. In the video below, discover Suzy’s project she is most proud of, the movie title she would give her life, and her strongest quality, as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A 'Napier Nine' Video... Get to Know Director Dave Ingle A 'Napier Nine' Video... Get to Know Creative Services Manager Rob Furby A 'Napier Nine' Video... Get to Know PR Specialist Clare Reader A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull --- ### Clarion Events acquire PennWell to Expand North American Presence > Clarion Events, one of the oldest independent event organizers in the UK, has acquired PennWell Corporation – a private B2B media, conference and exhibition company. - Published: 2018-05-15 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/05/clarion-events-acquire-pennwell-to-expand-north-american-presence/ - Categories: Electronics Media News - Tags: USA and American Publications Clarion Events, one of the oldest independent event organizers in the UK, has acquired PennWell Corporation – a private B2B media, conference and exhibition company. The acquisition brings together two of the industry’s most respected companies, as it enables Clarion events to expand its North American operations, as they form one of the largest event companies in the world. PennWell previously organised more than 40 exhibitions and conferences around the world. They also handled 130 media properties for many industries, including: oil and gas, electronic power generation and delivery, hydropower, renewable energy, fiber-optics and cable and aerospace. In the electronics sector they are particularly known for the title Military & Aerospace Electronics. The acquisition will clearly benefit both sides of the table, as PennWell’s roster of market-leading events will enhance Clarion Events' portfolio whilst Clarion’s global network and depth of resources will no doubt strengthen PennWell’s offerings. With an impressive presence across Europe, Asia, Africa and the Middle East. Clarion Events' has the reach to enhance PennWell’s offers to worldwide customers, including their diversified portfolio of events, such as the POWER-GEN series, DistribuTECH for electricity distribution, as well as media brands such as the Oil & Gas Journal. PennWell is the latest in a series of global acquisitions by Clarion, who purchased Urban Expositions back in 2015, and announced in February the acquisition of Hong Kong based Global Sources, a leading events organiser and online B2B marketplace operator. It is interesting to see Clarion Events' making moves across the globe... --- ### A ‘Napier Nine’ Video… Get to Know Business Development Manager Hannah Kelly > Hannah Kelly, Business Development Manager at Napier, is the latest to take part in our ‘Napier Nine’ series. - Published: 2018-05-11 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2018/05/a-napier-nine-video-get-to-know-business-development-managerhannah-kelly/ - Categories: News About Napier - Tags: Napier Nine Interview Series Hannah Kelly, Business Development Manager at Napier, is the latest to take part in our ‘Napier Nine’ series. Find out Hannah’s strongest quality, her favourite saying and the fictional place she would most like to visit as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon 'Napier Nine' Video... Get to Know Director Dave Ingle A 'Napier Nine' Video... Get to Know Creative Services Manager Rob Furby A 'Napier Nine' Video... Get to Know PR Specialist Clare Reader A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull --- ### Napier continues to grow with 2 New Client Wins > Napier continues to prove itself as a successful B2B PR and Marketing agency with 2 new clients wins – Redis Labs and NetSpeed Systems. - Published: 2018-05-10 - Modified: 2018-05-30 - URL: https://www.napierb2b.com/2018/05/napier-continues-to-grow-with-2-new-client-wins/ - Categories: News About Napier - Tags: Napier Client News Napier continues to prove itself as a successful B2B PR and Marketing agency with 2 new clients wins – Redis Labs and NetSpeed Systems. Redis Labs, a leading computer software company, has appointed Napier to help them increase their Brand Awareness through PR activities in the UK. Using Napier’s technical expertise and relevant experience, they will secure coverage for Redis Labs in a diverse range of vertical markets. Napier has also been appointed by NetSpeed Systems, a company that provides scalable, coherent on-chip network IPs to SoC designers. Napier has been selected to run a pan-European PR campaign to increase the awareness and preference of NetSpeed Systems in Europe. Napier are excited to be working with two such innovative companies and look forward to promoting their brands through high quality PR activities. --- ### Our Latest Competition - Winner Revealed! > Congratulations to Jacki Elwell from Vicor, who is the winner of our 'Tell us What the Teddy Bears are Saying' competition. - Published: 2018-05-09 - Modified: 2018-05-09 - URL: https://www.napierb2b.com/2018/05/our-latest-competition-winner-revealed/ - Categories: News About Napier - Tags: Napier Client News Congratulations to Jacki Elwell from Vicor, who is the winner of our 'Tell us What the Teddy Bears are Saying' competition. See below for Jacki's Winning entry: --- ### Why Every Marketer Should try a Spell at an Agency > Melanie Bright, Senior Account manager at our sister company Peter Bush Communications discusses why every marketer should work at an agency. - Published: 2018-05-01 - Modified: 2018-05-02 - URL: https://www.napierb2b.com/2018/05/why-every-marketer-should-try-a-spell-at-an-agency/ - Categories: Marketing Blog, News About Napier - Tags: Research for B2B Technology Marketers I wonder how many client-side marketers are out there right now considering taking the leap of faith into the agency world? As we move further into the digital world, agency and client roles are becoming more closely aligned which makes the transition much less daunting than it perhaps once was. Of course, there are marketers who ‘switch sides’ throughout their careers (me included). But I am sure there are many who have never really made it across. From an agency perspective, they understand that marketers within their teams provides ‘the client perspective’. It provides a more in-depth ‘specific’ industry knowledge and brings in marketing expertise; surprisingly not all agency people are marketers. My career includes spells working in both client and agency roles and so I feel confident in saying this has enhanced my industry knowledge and understanding better than any training course. Working for an agency such as Napier/Peter Bush Communications (PBC) has been particularly beneficial as it specialises in B2B technology. Taking the ‘specialism’ route can differentiate you and there are agencies and clients out there looking for those specialist talents. Our industry has growing pool of ambitious marketing professionals to choose from. B2B and specifically the Technology industry is an important and growing sector and marketers who want to progress through the ranks within this industry should consider broadening their knowledge base by taking both the client and agency route. A very important point to note, agency life has quite a unique working dynamic. There’s a tendency... --- ### A ‘Napier Nine’ Video… Get to Know Media Analyst Rachael Penfold > In our ‘Napier Nine’ video series we have been getting to know the Napier Team. In this installment we interview Media Analyst, Rachael Penfold. - Published: 2018-04-25 - Modified: 2024-03-26 - URL: https://www.napierb2b.com/2018/04/a-napier-nine-video-get-to-know-media-analyst-rachael-penfold/ - Categories: News About Napier - Tags: Napier Nine Interview Series In our ‘Napier Nine’ video series we have been getting to know the Napier Team. In this installment we interview Media Analyst, Rachael Penfold. Discover Rachael’s first concert she ever attended, her strongest quality and the fictional place she would most like to visit as she answers her nine questions... Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Managing Director Mike Maynard A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A 'Napier Nine' Video... Get to Know Director Dave Ingle A 'Napier Nine' Video... Get to Know Creative Services Manager Rob Furby A 'Napier Nine' Video... Get to Know PR Specialist Clare Reader A 'Napier Nine' Video... Get to Know PA and HR Manager Debbie McIntosh A 'Napier Nine' Video... Get to Know Account Director Rhianna Bull --- ### Could Google’s New Rules Mean Death of the Welcome and Pop-Up Ads? > Google has implemented new ad blocking rules on its Chrome browser, in a move to improve what they think is an acceptable ‘ad experience’. - Published: 2018-04-25 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/04/61304/ - Categories: Electronics Media News, Marketing Blog - Tags: AdWords and Paid Search Marketing Google has implemented new ad blocking rules on its Chrome browser, in a move to improve what they think is an acceptable ‘ad experience’. Chrome’s built-in ad blocker means that all advertising on websites that serve ‘annoying’ ads, such as autoplay videos with sound, full page pop-ups and some welcome ads will be blocked. This means Google won’t block all ads, just those that don’t conform with the Better Ads Guidelines. Although this is a welcome improvement for users of the browser, it is understandable to see why online publishers are fretting about this move as they are the most affected by this change. Many publishers use the Doubleclick for Publishers system (DFP) to display their advertising. As the system is owned by Google publishers are in a tight corner, as Google has the control to practically ‘dictate’ what ads can be run on their site. If you run adverts that break the rules and cause a ‘Google ad violation’, this could result in Chrome blocking all advertising featured on the given site. This is potentially a huge penalty to any publisher. Although the new ad blocking rules are currently only affecting USA and Canada, they are already affecting European publications who expect Europe to follow suit with Chrome’s built-in ad blocker. Electronics Weekly, is already one key publication that is being affected by these new rules; they say they have no choice but to remove their use of ‘pop-ups’ that are no longer allowed by Google and ‘Welcome Ads’,... --- ### A ‘Napier Nine’ Video… Get to Know Managing Director Mike Maynard > In our ‘Napier Nine’ video series we have been getting to know the Napier Team. The latest to take part is Mike Maynard, Managing Director at Napier. - Published: 2018-04-23 - Modified: 2024-02-12 - URL: https://www.napierb2b.com/2018/04/a-napier-nine-video-get-to-know-managing-director-mike-maynard/ - Categories: News About Napier - Tags: Napier Nine Interview Series In our ‘Napier Nine’ video series we have been getting to know the Napier Team. The latest to take part is Mike Maynard, Managing Director at Napier. Watch Mike’s video below to discover the four words he would use to describe himself, his secret skill and the Napier project he is most proud of. Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now! A ‘Napier Nine’ Video... Get to Know Media Analyst Rachael Penfold A ‘Napier Nine’ Video... Get to Know Director Suzy Kenyon A ‘Napier Nine’ Video... Get to Know Business Development Manager Hannah Kelly A 'Napier Nine' Video... Get to Know Creative Services Manager Rob Furby --- ### The IET Innovation Awards 2018 Open for Entries > The IET Innovation Awards for 2018 are now open for entries. The IET’S annual award ceremony celebrates the very best in new innovations across science, engineering and technology, presenting entries from all around the world. - Published: 2018-04-23 - Modified: 2018-04-25 - URL: https://www.napierb2b.com/2018/04/the-iet-innovations-awards-2018-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards The IET Innovation Awards for 2018 are now open for entries. The IET’S annual award ceremony celebrates the very best in new innovations across science, engineering and technology, presenting entries from all around the world. With 13 categories to enter, including Power and Energy, Manufacturing Technology, Start-up and Young Innovators, the IET ensures that everyone from the industry has the opportunity to reveal their latest innovations; whether this be a creative new design or a revolutionary product. The IET Innovations Awards are highly regarded as they offer a place for the best in the industry to be celebrated, and raise their profile by sharing their ideas with a wider audience. The awards are free to enter and the winners will gain a 12-month ‘Conference Pass’, as well as being invited to showcase their innovation in action at the awards ceremony. For more information or to enter your innovation into the awards please click here. --- ### What is Flipboard? And why use it? > Learn about Napier's Flipboard, a great social app that allows its users to share, group, and collect content from multiple sources all in one place. - Published: 2018-04-20 - Modified: 2018-04-25 - URL: https://www.napierb2b.com/2018/04/what-is-flipboard-and-why-use-it/ - Categories: Marketing Blog, News About Napier - Tags: Direct Marketing Strategies and Tactics What is it? If you haven’t yet used Flipboard, it’s a great social app that allows its users to share, group, and collect content from multiple sources all in one place. It gives you the flexibility to set up your own streams, called ‘magazines’ to organise valuable content you come across when online. Users are also able to subscribe to public magazines that are owned by others or brands. It’s a really easy to use tool that more people should be using. You’ll never have to worry about losing that bookmark article again! How can it help you? Whether it’s personal or business related, Flipboard can be used to aid many activities in your day to day tasks: Keeping up with the industry news - gather all the top new stories and group into a magazine that can be shared with people in your team Content marketing - looking for content ideas? Flipboard contains thousands of magazines covering numerous topics at your disposal to view, group, and take ideas for your own content marketing strategy Collaboratively - this tool can be used to discuss ideas and concepts with clients. The clients can also use it to represent the direction they want a particular project to go in. Create your own newsletter - yes, you can do this! We’ve integrated our Flipboard with Mailchimp to give us our very new ‘Industry News’ updates as an email newsletter that is then sent round the office, and has been met with great success!... --- ### EETech Announces New Partnership with Bodo’s Power System > EETech Media and Marketing has announced their new partnership with Bodo’s Power Systems, which makes EETech the exclusive North American sales channel for Bodo’s System Design. - Published: 2018-04-19 - Modified: 2018-04-30 - URL: https://www.napierb2b.com/2018/04/eetech-announces-new-partnership-bodos-power-system/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications EETech Media and Marketing has announced their new partnership with Bodo’s Power Systems, which makes EETech the exclusive North American sales channel for Bodo’s System Design. Co-founder and CEO of EETech, Adam LaBarbera described the partnership as the next logical step to “bring our collective experience and audiences together”. Bodo Arlt, founder and publishing editor at Bodo’s Power Systems reinforced this view stating “Partnering with EETech enables us both to grow our reach. Knowing that EETech understands the importance of quality, timely information for power engineers makes for a great partnership that we are very excited about”. At Napier, we are always excited to hear about the latest magazine collaborations, and we are certain that the partnership of EETech and Bodo’s Power Systems can only bring benefits to the industry, as they work together to provide the best technical content for their readers. --- ### New Editor in Chief at Selezione di Elettronica > Italian publication Selezione di Elettronica has announced an important change to their editorial team, as after 11 years as Editor in Chief, Laura Reggiani has decided to resign from her position to embark on a new adventure. - Published: 2018-04-18 - Modified: 2018-04-18 - URL: https://www.napierb2b.com/2018/04/new-editor-chief-selezione-di-elettronica/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Italian publication Selezione di Elettronica has announced an important change to their editorial team, as after 11 years as Editor in Chief, Laura Reggiani has decided to resign from her position to embark on a new adventure. With almost 30 years of experience in the electronics industry, Laura has made the difficult decision to leave the electronics world behind and move her focus onto a new project. Although we are sad to see Laura leave, we were pleased to learn that Fabio Boiocchi will be taking over as editor in chief, with Pierantonio Palerma remaining Editorial Director for Selezione. We wish Laura the best of luck for her future and look forward to seeing the direction Fabio will take Selezione di Elettronica in as the new Editor in Chief. --- ### Techwatch acquire all shares of High Tech Institute > Techwatch, the publisher of Bits & Chips and Mechatronica & Machinebouw, has become the sole owner of High Tech Institute after acquiring all shares. - Published: 2018-04-16 - Modified: 2018-04-18 - URL: https://www.napierb2b.com/2018/04/techwatch-acquire-all-shares-of-high-tech-institute/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Techwatch, the publisher of Bits & Chips and Mechatronica & Machinebouw, has become the sole owner of High Tech Institute after acquiring all shares. Formerly known as the Philips Centre for Technical Training, researchers and scientists of High Tech Institute have spent years developing technical training with their leading-edge knowledge; making them available for the people within High Tech Institute’s product divisions, and then eventually available for the whole high-tech ecosystem in the Netherlands. René Raaijmaker owner and managing director of Techwatch and High-Tech Institute, explained how “The training institute fits with the mission of Techwatch as supplier of independent information and knowledge”. It’s no secret that this is a clever move for Techwatch, as the post-academic trainings of High Tech Institute fit perfectly within Bits & Chips and Mechatronica & Machinebouw target audience of engineers and technical managers in electronics, mechatronics, optics and software. It is impressive to see Techwatch take this leap of faith and make this move, as it shows that at least one publisher in the industry is thinking creatively about their business. This is definitely an opportunity that further publishers can take advantage of in the future, and with a clear fit between training and publishing, it would good to see more publishers making similar moves to Techwatch. --- ### MMG Publishing Announce the Launch of EBOM > Mark Leary Publisher and Founder of MMG Publishing, has announced the launch of www.eBOM.com a global information source for engineers and professionals working within the electronics industry. - Published: 2018-03-26 - Modified: 2018-03-26 - URL: https://www.napierb2b.com/2018/03/mmg-publishing-announce-launch-ebom/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Mark Leary Publisher and Founder of MMG Publishing, has announced the launch of www. eBOM. com a global information source for engineers and professionals working within the electronics industry. The site will provide engineers, R&D, procurement and manufacturing and test professionals with the latest new products, industry news and innovations; which will be based on research generated from professionals working within the global electronics industry. EBOM will also include EBOM. com Authorised, a live component comparison tool which provides a component search function for the authorised distributors, in combination with the ECIA (Electronic Components Industry Association). www. eBOM. com will run besides EBOM LIVE, a virtual trade show, which is the industry’s first digital exhibition platform covering visitor’s requirements from R&D through to finished production. The show will feature live RSS feeds, video content, latest literature and exhibitor profiles; while categorized halls visitors can even request further information from exhibitors. With over 100 companies already exhibiting at the show at time of launch, this is proving to be a popular choice for many in the industry. We look forward to seeing what www. eBOM. com will provide to the industry. --- ### The Making of a Lioness… > Account Manager Freya Ward recently attended a pipeline training course at Hubspot HQ in Dublin, the affectionately named ‘Project Lion’ boot camp delivered by the infectiously enthusiastic Hubspot sales guru, Dan Tyre. - Published: 2018-03-26 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2018/03/the-making-of-a-lioness/ - Categories: News About Napier - Tags: HubSpot and B2B Technology I recently attended a pipeline training course at Hubspot HQ in Dublin, the affectionately named ‘Project Lion’ boot camp was delivered by the infectiously enthusiastic Hubspot sales guru, Dan Tyre. Dan taught myself and 11 other Hubspot Agency Partners the inbound approach for populating our sales funnel with new leads and nurturing our existing leads. This course really taught me that ‘always closing’ is a thing of the past and the Napier approach is that we are ‘always helping’. Dan taught me three key things: Just keep digging... To really understand someone’s goals, you must dig at least 3 times: Dig 1 - ‘what your goals are for the coming year? ’ this will give you an overview of the where the company would like to see themselves. Dig 2 – ‘How much are you looking to grow compared to last year? ’ this will give you a more realistic figure based on the previous year. Dig 3 – ‘Why is it important for you to double your business this year? ’ now this is the interesting part, the why provides all the insight, where is the goal being driven from? What are the risks of not achieving this goal? By digging at least three times, you can better identify a good fit for your business and really understand your prospects drivers and objectives. Keep curious & listen! ‘What else? ’, ‘But Why? ’ curiosity comes naturally to me, just ask my colleagues & clients... I challenge most things and... --- ### Guest Blog Post - Ian Poole -Secrets of Making a Good Video on a Budget > Following on from the well-received' Does Video Work' guest blog post by Ian Poole, editor of Electronics Notes. I was more than happy to receive a second blog post from Ian, which explores the secrets of making good video on a budget. - Published: 2018-03-23 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/03/secrets-making-good-video-budget/ - Categories: Marketing Blog - Tags: Video Marketing in B2B Technology Following on from the well-received 'Does Video Work' guest blog post written by Electronics Notes editor Ian Poole; I was more than happy to receive a second blog post from Ian, which explores the secrets of making good video on a budget. Secrets of Making Good Video on a Budget In our post a couple of months back I looked at whether videos were worth doing. Videos can be a great way of getting a message over, but sometimes they can look bad if they are not well made or at the other end of the scale they can be hugely expensive. So are there ways of getting a good video on a budget? There are lots of things you can say about making a video, but one of the pieces of advice that was given to me and has stayed with me is that there are two important aspects to any video: lighting and sound. If you can get these right, then the video is going to be much better - get them wrong and the video won’t be a success and people will quickly move on. So what equipment is needed. Yes you can have a huge video camera on a large tripod with a couple of large lights and a huge fluffy microphone and two or three people to operate it and carry it around. But all of this is not really needed for most of the videos that are to be posted on the Internet. There... --- ### Launch of New Magazine Connected Technology Solutions > Mark Venables editor of Plant Engineer, is launching a new magazine called Connected Technology Solutions (CTS). The magazine will concentrate on the convergence of IT/OT/Comms and software, and how this is delivering a new operating platform for the industry. - Published: 2018-03-23 - Modified: 2018-03-26 - URL: https://www.napierb2b.com/2018/03/launch-new-magazine-connected-technology-solutions/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Mark Venables editor of Plant Engineer, is launching a new magazine called Connected Technology Solutions (CTS). The magazine will concentrate on the convergence of IT/IOT/Comms and software, and how this is delivering a new operating platform for the industry. CTS will focus on utilising trends such as IoT, Industry 4. 0, Big Data, AI, and Automation; alongside cloud and edge computing, advanced analytics, high speed communications networks and software driven ecosystems. IT managers, operations managers and C-level executives will be the main target audience for the publication, with the first print magazine to be published in late May. The CTS website is due to go live in mid-April, with the monthly newsletters to begin soon after in late April. As a well-experienced publisher, editor, and writer we’re looking forward to seeing Mark’s latest project and his take on the industry. --- ### New Electronics Celebrate 50 Years > Congratulations to New Electronics, who will be celebrating their 50th year anniversary this coming June. To mark the event, the magazine will be publishing a special June issue, which will look back at how the electronics industry has changed. - Published: 2018-03-23 - Modified: 2018-03-26 - URL: https://www.napierb2b.com/2018/03/new-electronics-celebrate-50-years/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Congratulations to New Electronics, who will be celebrating their 50th year anniversary this coming June. To mark the event, the magazine will be publishing a special issue on the 26th June, which will look back at how the electronics industry has changed, highlighting key dates and the main technological developments that have shaped the electronics market. As part of their special issue, New Electronics are inviting professionals and experts from across the electronics industry to share stories about their history and vision for moving forward in the industry. It’s great to see such a significant magazine in the industry celebrating their success and highlighting how far the industry has come. If you have something you would like to participate for this special issue, then please contact Peter Ring or James Creber for more information. --- ### MagPi Magazine to Publish in Dutch and French > Elektor International Media, has recently signed an agreement to publish Dutch and French editions of the MagPi magazine in association with the Raspberry Pi Foundation. - Published: 2018-03-22 - Modified: 2018-03-26 - URL: https://www.napierb2b.com/2018/03/magpi-magazine-published-dutch-french/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Elektor International Media has recently signed an agreement to publish Dutch and French editions of the MagPi magazine in association with the Raspberry Pi Foundation. MagPi’s first magazine edition was recently published with a print run of 10,000 Dutch copies and 18,000 French copies, and is available in book and magazine stores in the Netherlands, Belgium, France, and the Elektor store. Eben Upton, founder of the Raspberry Pi Foundation has expressed his delight in Elektor working with them “to disseminate and strengthen the ideas of the Raspberry Pi Foundation in the Netherlands and France” as the “objective of the Foundation is to introduce as many people as possible to digital, computer technologies and programming in an accessible way”. As a key international platform for electronics and computer technology it is great to see Elektor help key projects be brought to light, while also raising the profile of MagPi magazine. Signing of the Elektor and MagPi agreement --- ### Incisive Works Reveal Insight into B2B Tech Marketing for 2018 > Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. The report gains information from surveying 181 IT buyers, 153 business technology marketers and interviewing specially-selected IT buyers and marketers. - Published: 2018-03-19 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2018/03/incisive-works-reveal-insight-b2b-tech-marketing-2018/ - Categories: Marketing Blog - Tags: Measurement of B2B Technology PR & Marketing, Research for B2B Technology Marketers Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. Titled ‘B2B Tech Marketing: Are Tech Marketers Delivering What Decision-Makers really want? ’, the report gains information from surveying 181 IT buyers, 153 business technology marketers and interviewing specially-selected IT buyers and marketers. With opinions differing from across the industry on the best tactics to make IT decision-makers respond, this report has produced a definitive picture of the current state of the market, challenging previous perceptions of the industry that marketers may have held. Probably one of the most surprising reveals in the report was the change within the buyer’s journey. In 2018, IT decision-makers will not focus on the features of the technology, but will direct their attention to how products help them achieve their goals to improve business effectiveness. The report reveals that business drivers are now the key force in motivating IT decision makers, with 21% of respondents stating cost savings as one of their key reasons to be investing in new tech. IT Tech buyers said that professionals, peer-level contacts and product websites are their main information sources, with buyers claiming that when they are interested in a product, they want to see cold, hard facts on what the specific technology can do, rather than a long drawn-out less than informative conversation. A notable change in the industry is the importance of influencers in the decision-making unit. IT buyers commented that often marketers fail to... --- ### To Pitch or Not to Pitch > Marketing Specialist Sian Hogan discusses the struggles when pitching to a journalist and what you can do to ensure success. - Published: 2018-03-16 - Modified: 2018-03-23 - URL: https://www.napierb2b.com/2018/03/pitch-not-pitch/ - Categories: Marketing Blog, News About Napier - Tags: Journalists and Marketing Experts Interviews, PR and Media Relations for B2B Tech The word “pitching” always made me think of episodes of the Apprentice. Watching nervous hopefuls talking endlessly about how their ideas are the best, trying to persuade everyone and anyone that not choosing their pitch would be a terrible mistake. This wasn’t far off to my reality but instead of Alan Sugar I was pitching stories to Journalists. Which is a scarier prospect? It’s hard to choose. It’s a long shot, sending an email to someone you’ve never met asking them to feature your story in their publication. Why would they give you the opportunity? Why not? Starting out, I thought how hard could this be, it turns out it was a lot harder than first expected. As a Journalist I can only imagine how hectic their day to day activities are. Constant emails and calls from eager companies and agencies trying to get their latest products mentioned in an article, or trying to gain coverage to promote the new CMO who’s going to change the face of their company. These certain types of stories can make for a good read but what would make you pick one story over the hundreds of others you’ve received in your inbox? Understanding this is a vital point for anyone trying to achieve a successful pitch. After several failed attempts of trying to reach out to key journalists, with a few resulting in the phone being slammed down on me, I thought I would revaluate my tactics. While you can’t always get the... --- ### The Tradeshow Survival Challenge > Marketing Specialist Sian Hogan discusses the challenges she has faced when attending a trade show and how with her three top tips she survived. - Published: 2018-03-15 - Modified: 2018-04-06 - URL: https://www.napierb2b.com/2018/03/the-tradeshow-survival-challenge/ - Categories: Marketing Blog, News About Napier - Tags: Shows and Events for B2B Tech Tradeshows. Every journalist, exhibitor and visitor knows of the challenges you can face. Working in a marketing agency we have to tackle tradeshows on almost a monthly basis. If its attending one or preparing for the next, it seems the next tradeshow is only around the corner for us and our clients. From personal experience, my biggest challenge to date is having to 'survive' a tradeshow. I wish I knew then what I know now. 3 Tips for Survival: 1) Comfortable shoes Your foot attire will be what makes or breaks your time venturing around at a tradeshow. Comfort over fashion is a must and be prepared with plasters for the amount of walking you will do. 2) Navigating Map your journeys out logistically, think ahead and plan around where you need to be and where you are heading. As an agency we often have clients at the same event, meaning I spend my time toing and froing between them; which if you are a tradeshow amateur is a big struggle. Learn where everyone that is relevant to you is based and work out the quickest routes to get you from A to Z. I can’t tell you how long I spent walking around in circles to only find short cuts on the last day of the event! 3) Emergency snacks Yes, there are food stalls dotted around the venues at all tradeshows but with back to back meetings it is not always easy to sneak off to devour a... --- ### What has an apprenticeship meant for my future? > My journey started when I finished taking my A levels at sixth form and I decided to jump straight in and take the apprenticeship route to kickstart my career. I was amongst the minority of people who chose to take an apprenticeship rather than going to university... - Published: 2018-03-09 - Modified: 2018-03-26 - URL: https://www.napierb2b.com/2018/03/apprenticeship-meant-future/ - Categories: News About Napier - Tags: Apprenticeships at Napier It’s safe to say that I don’t regret my apprenticeship with Napier one single bit. My journey started when I finished taking my A levels at sixth form and I decided to jump straight in and take the apprenticeship route to kickstart my career. I was amongst the minority of people who chose to take an apprenticeship rather than going to university, and I really feel like the hard work has paid off now that my apprenticeship is coming to an end. I made the choice to take an apprenticeship while everyone around me was deciding what they were going to be studying at university. Although there are lots of interesting courses out there I’ve found that I’ve always been more of a practical learner. There is a common misconception that apprenticeships are designed for engineers or hairdressers, but I can tell you that this is nothing more than a myth and I think more people should be aware of all the different courses out there, as from my apprenticeship I have gained a strong foundation in which to build my career on. One of the factors that draw people to apprenticeships is not having endless student loans debts to pay off, and of course it’s been beneficial to be earning while learning at the same time. This has allowed me to be able to start saving money for moving out, and help me set up for my future. After being with Napier for over a year now, there’s no... --- ### Q & A: We ask the employer, Why did you decide to take on Apprentices? > National Apprenticeship week is here so, we wanted to ask the employer a few questions about why they believe in the apprenticeship scheme as well as how it has benefited the company. - Published: 2018-03-08 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/03/61005/ - Categories: News About Napier - Tags: Apprenticeships at Napier National Apprenticeship week is here so, we wanted to ask the employer a few questions about why they believe in the apprenticeship scheme as well as how it has benefited the company. So, how long have Napier had apprentices within the company? We found our first marketing apprentice in 2014. Since then we have run apprenticeship programmes with two more marketing apprentices and one digital marketing apprentice. How many apprentices did you decide to hire, and why? We didn’t have a number at the start, but we now love to have at least one apprentice within the company at all times. Participating in an apprenticeship scheme means we can regularly add to our talent pool and give young marketers the chance to develop and progress within our company. Why do you think it’s important to have a diverse workplace? I think it’s really important to have a diverse workplace because it means that within the company we have varied work styles, opinions and ideas. An ideal workplace has a range of diversity and with that comes many different strengths and talents. How do you think an apprenticeship differs from university, specifically in the marketing industry? University is a great experience, but the marketing landscape is constantly changing with new technologies and strategies coming into play. Apprentices who work within the company learn to adapt to these changes, more so than someone who has taken a degree. I think possibly the biggest difference between taking a degree and an apprenticeship is... --- ### Emily's Level 3 Apprenticeship Experience at College > The structure of the digital marketing level 3 apprenticeship has been one that I have found to be truly helpful, and I think the main reason for this because of how relatable it is to my job... - Published: 2018-03-06 - Modified: 2018-03-08 - URL: https://www.napierb2b.com/2018/03/apprenticeship-experience-college/ - Categories: News About Napier - Tags: Apprenticeships at Napier People often ask me how my workload at Napier affects my apprenticeship coursework, and I must say that managing college vs. Napier work hasn’t been an issue for me. This is because everything that I have learnt in college has been transferable to my work at Napier, in one way or another. Similarly, my work at Napier aids my college course, and a lot of my coursework portfolio has been made up of campaigns that I have been involved in at Napier. I have found it really interesting to use client campaigns in my course work, as it gave me time to look into the objectives, target audiences and why we do what we do. It also meant that I was analysing campaigns with the client’s goal in mind, documenting my results and putting the academic learning from college into a real-life situation. The structure of the digital marketing level 3 apprenticeship has been one that I have found to be truly helpful, and I think the main reason for this because of how relatable it is to my job. I found that the topics I was learning about in college would make much more sense after seeing it being put into place in a real-life example. The course itself is made up of coursework (your portfolio) and the rest is exam based. I found that when it wasn’t busy at work it’d give me time to work on my portfolio for college. There are lots of units that you... --- ### From Apprentice to Marketing Specialist - Taylor's Journey > I applied for an Apprenticeship through Cambridge Regional College in 2015 and since then, I haven’t looked back. My progression throughout the programme really gave me the boost I needed to kickstart my career in Marketing... - Published: 2018-03-05 - Modified: 2018-03-26 - URL: https://www.napierb2b.com/2018/03/apprentice-marketing-specialist/ - Categories: News About Napier - Tags: Apprenticeships at Napier It has been a year since I completed an Apprenticeship with Peter Bush Communications, and I have recently hit the milestone of my second year working with the company. It’s odd thinking that just a couple of years ago, I wasn’t certain about what I wanted to do, or where I wanted to go after Sixth Form. I applied for an Apprenticeship through Cambridge Regional College in 2015 and since then, I haven’t looked back. My progression throughout the programme really gave me the boost I needed to kickstart my career in Marketing. I chose the Apprenticeship path over University, and I strongly believe that it was 100% the right decision for me. Peter Bush Communications gave me the opportunity to develop my marketing skills and gain valuable career experiences in a real working environment; something I didn’t think was possible at such an early stage. The time and training dedicated to my personal development from the company has been faultless. During my time as an Apprentice, I was able to get hands-on with the day-to-day running of the business, building relationships with clients and working on various exciting B2B marketing campaigns. The company has now appointed me as one of its Marketing Specialists, where I continue to work directly with clients and broaden my knowledge within the industry. My next step is the goal of becoming an Account Manager here at Peter Bush Communications. An Apprenticeship worked for me, and I would definitely recommend the programme to anyone looking... --- ### #STEMspiration for all of us > It’s imperative that the next generation get stuck in when it comes to STEM. Skills such as HTML coding, software engineering and robot programming. - Published: 2018-03-02 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2018/03/stemspiration-for-all-of-us/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy We’re in March and the chances are that you’ve broken your resolutions already, as have I, my landlady, my boss and my cat. The number one New Year’s resolution according to Statista is to eat healthier, followed by getting more exercise, with spending less and saving more coming in at 3rd. But what about if we tried a resolution that was a bit different? We’re all for kicking off a new trend. This includes not beating ourselves up about the fact we picked up a chocolate bar on January 3rd – let’s face it, it’s too cold to diet – and starting again when we’re feeling more inspired. Let’s call it the #resolutionrevamp. But more than this, we think it’s about time we all took a leaf out of Ann Makosinki’s book. Who you may ask? Well this bright spark was just 15 when she invented the hollow flashlight. The idea came to her when a friend in the Phillipines explained she couldn’t do her homework due to no access to electricity. Her recommendation, directed at teens at the TEDxTeen conference, was to “Pursue whatever you want to do... anything you dream of is possible but you have to start and work on it even if it’s just 20 minutes a day. ” Advice meant for adolescents or not, I think we could all apply this to our daily lives. Yes, twenty-first century life is busy but without time for creativity, innovation and learning, our world wouldn’t be anywhere near... --- ### New Editor in Chief for Computer&AUTOMATION > Congratulations to Günter Herkommer who has recently taken over the role of editor-in-chief at Computer&AUTOMATION. Former editor Meinrad Happacher has been promoted to editor-at-large to assist the growth of the magazine. - Published: 2018-02-28 - Modified: 2018-02-28 - URL: https://www.napierb2b.com/2018/02/new-editor-chief-computerautomation/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Günter Herkommer who has recently taken over the role of Editor-In-Chief at Computer&AUTOMATION. Günter’s new responsibilities will include handling the Computer&AUTOMATION magazine and website, as well as events such as the TSN / A-Conference and Forum Mensch Roboter. He will also handle the official daily newspaper at the sps ipc drives fair in Nuremberg. Günter is replacing former Editor-In-Chief Meinrad Happacher, who will not be leaving the Computer&AUTOMATION team. Instead we are happy to announce that Meinrad has been promoted to a new role as Editor at Large, and will focus on efficiently growing the Computer&AUTOMATION brand in print, online and with regards to events. We wish them both the best of luck in their new roles! Meinrad – Editor at Large Günter – Editor in Chief --- ### The Digital Transformation of Things Column > Elettronica In and Open Electronics are collaborating with EMBEDDED IOT, the leading Italian event on digital transformation of things, to launch a new column dedicated to the ecosystem of the IoT. - Published: 2018-02-28 - Modified: 2018-03-01 - URL: https://www.napierb2b.com/2018/02/digital-transformation-things-column/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Elettronica In and Open Electronics are collaborating with EMBEDDED IOT, the leading Italian event on digital transformation of things, to launch a new column dedicated to the ecosystem of the IoT. The first issue will explore IoT platforms, cybersecurity, and what’s new in IoT applications and products. The column will be published on the Elettronica In and Open Electronics websites, as well as being included in the paper magazines which will be distributed freely during the IOTHINGS events in Rome and Milan. It is great to see publishers and event organizers within the electronics industry working together towards a common goal as they provide a source of information on one of the hottest topics in the industry. --- ### ELE Times Magazine Partner with ELECRAMA 2018 > ELE Times magazine, India’s leading publication in the electronics and technology sector, will be the exclusive media partner of ELECRAMA 2018, is the largest trade show of the electric and electronic industry in India. - Published: 2018-02-27 - Modified: 2018-02-28 - URL: https://www.napierb2b.com/2018/02/ele-times-magazine-partner-elecrama-2018/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech ELE Times magazine, India’s leading publication in the electronics and technology sector, will be the exclusive media partner of ELECRAMA 2018. ELECRAMA 2018 is the largest trade show of the electric and electronic industry in India and will be held from 10-14th March at Great Noida, India. This year’s event is set to be the biggest yet, focusing on ‘what the future of power beholds’. The show will feature the new business areas that are redefining the electricity space, the key components of renewable energy, and the digitalisation of electricity through IoT, AI and Electric transportation opportunities. ELE Times say they are “redefining the modern electronics media company” in India, and the partnership with ELECRAMA 2018 is one step in achieving that goal. --- ### The CIE Magazine Awards > CIE has announced that they will be launching “The CIE Magazine Awards”, held at the NCC, Birmingham in September 2018.The awards will highlight and celebrate achievements in the Electronics industry, with voters contributing across the industry. - Published: 2018-02-26 - Modified: 2018-03-15 - URL: https://www.napierb2b.com/2018/02/cie-magazine-awards/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech CIE has announced it will be launching “The CIE Magazine Awards” to be held at the NCC, Birmingham in September 2018. The awards will highlight and celebrate achievements in the Electronics industry, with voters contributing from across the industry. Categories include Upcoming/Young Engineer, Excellence in Innovation, Distributor of the Year and Industry Personality, which will each have five lucky finalists. CIE launched in 1984 and provides a broad mix of industry news and technological trends with market insights, sharing their extensive widespread knowledge across the industry. CIE is one of the few publications to move into events and host award ceremonies that acknowledge the importance of the industry. These ceremonies are few and far between in electronics and as a global industry worth millions, electronics deserves recognition and any publication to endorse this is a positive act for everyone that works within the sector. The CIE Magazine Awards looks set to become another exciting event that many will look forward to celebrating and applauding the very best in the industry. --- ### We Created Napier’s Very Own ROI Calculator! > We've built our very own ROI calculator, that allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel. - Published: 2018-02-26 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2018/02/created-napiers-roi-calculator/ - Categories: Marketing Blog, News About Napier At Napier, we know that ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate. This is why we have built Napier’s very own ROI calculator that allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel. How it Works in 3 Simple Steps: You fill in your current website visitors per annum, and increase or decrease your current conversions to calculate how many MQLS, SQLS and Customers you generate yearly. Fill in your target performance numbers, estimated revenue per customer and your marketing budget invested for this campaign. Press Calculate and let our calculator work out your potential increase in profit and ROI for your campaign. Click here to try out our calculator for yourself, and why not get in touch and let us know what you think. --- ### ETN to Organise the 2nd Annual Embedded Conference Finland > ETN has announced that they will be organising the 2nd annual Embedded Conference Finland for 2018. The event will be held at the Lighthouse at Akavatalo in Pasila on April 12th. - Published: 2018-02-26 - Modified: 2018-02-28 - URL: https://www.napierb2b.com/2018/02/etn-organise-2nd-annual-embedded-conference-finland/ - Categories: Electronics Media News - Tags: Finland and Finnish Technology Publications, Shows and Events for B2B Tech ETN has announced that they will be organising the 2nd Annual Embedded Conference Finland for 2018. The event will be held at the Lighthouse at Akavatalo in Pasila on April 12th. The event will cover topics including IoT, but will focus heavily on Artificial Intelligence including a panel debate on the meaning of AI. The technology industry is one of the most important in Finland, despite the fall of Nokia after it was acquired by Microsoft. With a newly launched artificial intelligence group which aims to help Finland accelerate the development of new businesses based on the use of artificial intelligence in Finnish companies, it is clear to see the reason why Embedded Conference Finland is using artificial intelligence as the main theme for this year’s event. ETN has also announced their expansion as a digital magazine as they plan the first ever ETNdigi for the end of May which will focus on the IoT as well as different network technologies and their testing. To find out more information please take a look at their website or contact either Veijo Ojanperä and Anne-Charlotte Sparrvik . --- ### New Chief Editor for photonik magazine and Editorial Director for Industrial Media > Congratulations to Matthias Laasch, who has been named as the Chief Editor of photonik, as well as the Editorial Director for Industrial Media. - Published: 2018-02-23 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2018/02/new-chief-editor-phontonik-magazine-editorial-director-industrial-media/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Matthias Laasch, who has been named as the Chief Editor of the German magazine photonik, as well as the Editorial Director for Industrial Media, which includes both photonik and the elektonik informationen magazine. photonik focuses on optical technologies including, opto-electronics, optical communications, optical metrology, image processing and laser technology. The magazine aims to address development engineers and the users of photonic products throughout the industry and within science. The magazine is published six times a year, and as the official voice of Spectaris, OptecNet Deutschland, VDI, the German Scientific Laser Society and the German Branch of the European Optical Society, it is clear that photonic magazine holds a vital place within the German optical technology market. We wish Matthias the best of luck in his new role! Matthias Laasch --- ### IKTEM 2018 – A New Conference to be Held in Slovenia > AX elektronika, publisher of both Svet elektronike and Svet mehatronike magazines is organising an international development conference for ICT, electronics, and mechatronics development engineers, to be held in Slovenia for 2018. - Published: 2018-02-22 - Modified: 2018-02-28 - URL: https://www.napierb2b.com/2018/02/iktem-2018-new-conference-held-slovenia/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech AX elektronika, publisher of both Svet elektronike and Svet mehatronike magazines is organising an international development conference for ICT, electronics, and mechatronics development engineers to be held in Slovenia for 2018. The conference, IKTEM, will be held from the 31st May to 1st June at the ski resort Kranjska Gora in Slovenia. After many years without industry conferences in Slovenia, it is inspiring that Jurij Mikeln made the decision to launch IKTEM. After taking part in many meetings with development engineers and distributor companies across the country ICT, electronics, and mechatronics sectors were chosen due to the slow merging of electronics and mechatronics and the presence the ICT sector holds across the entire country. For 2018, the main topics for this conference include IoT, 3D metal printing and CADCAM software. The conference will also include hands-on workshops such as Android programming and more technical workshops such as advanced oscilloscope use. IKTEM is also treating all participants at the event to the world’s largest ski jumping resort, Planica, to Zip-line sports after the first day’s sessions. To find out more information and how to register, please click here. Zip-Line sports activity --- ### Napier Feature in this year’s B2B Marketing Agencies Benchmarking Report! > Napier were recently invited to participate in the B2B Marketing Agencies Benchmarking Report for 2018; and we are happy to announce that we are ranked in the top 15 UK B2B PR Agencies. - Published: 2018-02-16 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2018/02/napier-feature-years-b2b-marketing-agencies-benchmarking-report/ - Categories: News About Napier - Tags: Measurement of B2B Technology PR & Marketing Napier were recently invited to participate in the B2B Marketing Agencies Benchmarking Report for 2018; and we are happy to announce that we are ranked in the top 15 UK B2B PR Agencies. Our Managing Director Mike Maynard was also asked to partake in an interview for the report where he discusses why Napier sees 2018 as a year of opportunity, and the latest technology on offer, including ABM and Chatbots. Want to read our feature for yourself? Email us for a copy of the interview or click here to get your own copy of the full report from B2B Marketing Magazine... Don’t miss us we’re on page 72! --- ### Napier's IronCAD Subject Line Competition - Winner Revealed! > Melanie Bright, Senior Account Manager at Peter Bush Communications, won our email subject line competition with the following text for an IronCAD email: Want to interrogate 3D data using just your web browser? - Published: 2018-02-09 - Modified: 2018-02-16 - URL: https://www.napierb2b.com/2018/02/napiers-ironcad-subject-line-competition-winner-revealed/ - Categories: News About Napier Napier recently took part in a competition to design a powerful Subject Line for our client IronCAD, who set us the brief to design a a subject line which would promote the launch of IronCAD’s new and improved version for 2018, while increasing engagement with their target audience. Finalists included team members from both Napier and our sister company Peter Bush Communications, and we are happy to now reveal the winner! Congratulations to Melanie Bright, our Senior Account manager at our sister company Peter Bush Communications! After a close vote Melanie is our Winner with the Subject line ' Want to interrogate 3D data using just your web browser? ' --- ### The GDPR Questions You Should Ask Your Agency > At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of standard solution that will work for more than one client. We are, however, keen to help our clients ensure compliance with this important new regulation. - Published: 2018-01-31 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2018/01/gdpr-questions-ask-agency/ - Categories: Marketing Blog, News About Napier - Tags: Technology and Marketing Legislation At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of standard solution that will work for more than one client. The regulation is also so wide-ranging that as a marketing agency, we can’t tell you what to do, or even whether you are compliant or not. We are, however, keen to help our clients ensure compliance with this important new regulation, and have had some great conversations where we’ve been able to give both advice and support that simplified the work imposed by this new regulation. In a nutshell, the new regulations will come into force on 25 May 2018. Between now and then it is therefore crucial for companies – and their marketing teams – to change the way ‘personal data’ is obtained, stored and secured, to ensure compliance. GDPR, of course, extends well beyond marketing, but we will focus on the impact on marketing activities as this is where your agency should be able to give advice. As every company has a slightly different situation, we thought it would be worth listing the questions you should be asking your agency – they should be able to give you answers that are informed and helpful, but if they can’t help you can take a look at our comments below. Is there an easy way to ensure GDPR compliance? Some very small organisations probably will be able to achieve compliance without much effort, but... --- ### Mouser's Graham Maggs - Marketing Expert Interview > As part of our marketing expert series, we interviewed Graham Maggs from Mouser, to find out more about our latest marketing expert. - Published: 2018-01-31 - Modified: 2018-01-31 - URL: https://www.napierb2b.com/2018/01/mousers-graham-maggs-marketing-expert-interview/ - Categories: Marketing Blog, News About Napier - Tags: Journalists and Marketing Experts Interviews Graham Supporting the Portsmouth FC Football Team Graham Maggs, Vice President of Marketing EMEA at Mouser Electronics, is the latest marketer to take part in our marketing expert series. From Graham's view on the most-over hyped marketing tactic, to his favourite football team, we asked Graham a variety of questions to learn everything we could about our latest marketing expert. What are your biggest marketing challenges? The biggest challenge for Mouser is ensuring the right information is provided to the right people. Mouser spends a considerable amount of time and money on building our customer databases, as it is imperative to ensure that we are not perceived as sending ‘spam’. Of course, the new General Data Protection Regulation (GDPR) rules that are due to be enforced in May 2018 mean extra challenges, but we see this as an opportunity to build better databases and forge closer relationships with our customers. Describe the future of trade media – will it thrive or are there problems ahead? I think it is a challenging time for media companies right now, as traditional advertising spend reduces and all companies look for more statistics. However, I believe there will always be an appetite for information, especially for media who become more interactive with their readers. If there is one thing you could change about the electronics press, what would it be? I wish the electronics press in general would include more live links within their copy. They should be less afraid of losing traffic from... --- ### A Napier Competition -Vote for your Favourite IronCAD Subject Line > For Napier's latest competition, we have partnered with IronCAD to ask you to choose your favorite subject line out of our top 5 finalists. - Published: 2018-01-30 - Modified: 2023-07-17 - URL: https://www.napierb2b.com/2018/01/napier-competition-vote-favourite-ironcad-subject-line/ - Categories: News About Napier - Tags: Napier Client News As we charge head first into 2018, we felt it was only right to welcome in the new year with our latest Napier competition. This time we have partnered with our client IronCAD, who set us the task to design a powerful Subject Line which would promote the launch of IronCAD’s new and improved version for 2018, while increasing engagement with their target audience. After entries from all members of staff, our Managing Director, Mike Maynard narrowed down the top 5 finalists from both Napier and our sister company Peter Bush Communications. The finalists included Janice Ashton, Chloe Willcox, Freya Ward, Melanie Bright and Taylor Green. It’s now up to you to decide which Subject Line is the best. Vote for your favourite by clicking on the link below and we will reveal the winner on the Napier website on 9th February 2018. Subject Line 1: Take your 3D design experience to the next level with faster, more intelligent software for 2018 Subject Line 2: Boost your performance effortlessly with the new and advanced IronCAD. Subject Line 3: Forget IronMan – introducing... IronCAD Subject Line 4: Want to interrogate 3D data using just your web browser? Subject Line 5: Ensuring ironclad sharing of 3D designs with IronCAD The vote is now closed. --- ### Companies take Tracking to the Next Level by Recording Every Keystroke > A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by visitors. - Published: 2018-01-29 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/2018/01/companies-take-tracking-next-level-recording-every-keystroke/ - Categories: Marketing Blog - Tags: Websites for B2B Technology A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by visitors, and this technique known as session replay, is used by companies to gain an understanding of how customers use websites. With obvious privacy concerns in play, it is worth bearing in mind that is definitely overhyped, but companies should let people know if they are tracking keystrokes, mouse movements and scrolling behaviour, so that this information is not being collected without the user’s knowledge. We took the initiative to review the websites of the top 50 semiconductor companies and see whether any of them are using these tools. Out of 50 only 3 were shown to be using tracking software: Samsung, Nuvoton and Micron. SessionCam, Clicktale and Hotjar were revealed to be the most popular of the tracking software in the semiconductor industry. We did wonder whether, by tracking these results, these companies are actively improving their websites as most companies in our industry don’t feel they need to use such tools. Although we don’t think it is a major privacy issue, many believe it is. The question left to ask is does tracking your customers every movement on your website benefit you by helping you improve? Or is it really just an invasion of privacy? Why not let us know your thoughts on this issue? --- ### New Content Creator at What’s New in Electronics online > WNIE have recently announced that they have a new content creator, Kirsty Hazlewood and are welcoming in a new section 'What's Best In' as a stand-alone feature. - Published: 2018-01-25 - Modified: 2018-01-30 - URL: https://www.napierb2b.com/2018/01/new-content-creator-2018-whats-new-electronics-online/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Kirsty Hazelwood WNIE have recently announced that they have a new content creator, Kirsty Hazlewood. We’re excited to see what news and knowledge surrounding the electronics industry Kirsty is going to bring to WNIE, as they also welcome a new feature to the magazine. ‘What’s Best In’ is going to be a stand-alone section featuring in the magazine, that will concentrate on key applications and processes in the electronics industry whilst focusing on the latest developments and innovation from each sector. Kirsty is keen to hear any of your suggestions for up and coming topics in the electronics industry and we look forward to seeing what new creative direction the magazine is going to take. --- ### 5 LinkedIn Tactics every B2B Marketer should be Using > As LinkedIn has grown in popularity, B2B marketers are having to work harder than ever to make sure they stand out from the crowd. We’ve put together 5 important tactics to help the B2B Marketers out there achieve real success on LinkedIn. - Published: 2018-01-22 - Modified: 2018-10-17 - URL: https://www.napierb2b.com/2018/01/5-linkedin-tactics-every-b2b-marketer-using/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Over time, LinkedIn has become an essential personal branding tool for B2B companies, but as popularity of the site has grown with over 467 million users, B2B marketers are having to work harder than ever to make sure they stand out from the crowd. We’ve put together 5 important tactics to help the B2B Marketers out there achieve real success on LinkedIn: Turn your company page into a lead generation page Your company LinkedIn page is a pipeline for LinkedIn leads to visit your company website, and as such it is vital that your LinkedIn page promotes links to your company website. Posting links to blogs or content offer landing pages with a clear CTA, is a great and simple way to guide potential leads to your website. Spotlight your company with a showcase page A showcase page on is an extension of your LinkedIn company page, which allows a company to promote specific products or market to a specific buyer persona. A showcase page is designed to expand your LinkedIn reach, and be able to create a particular message for one aspect on your business, whilst targeting a small and specialised segment of your audience. Make sure you update LinkedIn with Long-Form Posts On LinkedIn, there are two choices you can make when deciding to post on your company page. These include short-form and long-form posts. Although both are incredibly important to your LinkedIn page, studies have shown that long-form content is better for search engine ranking, social sharing... --- ### Campaign highlights from 2017 > For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… - Published: 2018-01-18 - Modified: 2018-01-29 - URL: https://www.napierb2b.com/2018/01/campaign-highlights-2017/ - Categories: Marketing Blog, News About Napier - Tags: Napier Client News For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on... Vicor, Zero Volt Switching Whitepaper campaign This content campaign aimed to promote the Vicor Zero Volt Switching whitepaper by encouraging people to fill in the form and download it, resulting in a list of marketing qualified leads for Vicor. We started by promoting the whitepaper in Europe via a 3-part email drip campaign sent to an internal CRM list, which generated a successful open and download rates. We also worked with Electronic Specifier on a specific whitepaper promotion package which included three months hosting on their website, daily newsletters and 2 custom emails. So far, from all our promotional efforts, we have had over 350 downloads of the whitepaper and we’re only half way through our campaign duration. From this success, we’ve now deployed the campaign in America and India too. Vicor blog The Vicor blog provides relevant content around the best, and most innovative use of Vicor products and solutions written for Power Engineers. This includes interviews, checklists, and promoting other Vicor content such as webinars, and whitepapers. Last year Napier wrote 68 blogs, here’s some of their most popular blogs from 2017 The blog has generated some of the most viewed pages on the Vicor site, proving that content marketing is an important part to any marketing strategy. Anritsu webinar Earlier this year we were asked by Anritsu to... --- ### Guest Blog Post - Ian Poole - Does Video Work? > Editor, Ian Poole contributes to our blog with a guest post, discussing whether video is successful for website owners in the electronics sector. - Published: 2018-01-11 - Modified: 2018-01-11 - URL: https://www.napierb2b.com/2018/01/guest-blog-post-ian-poole-video-work/ - Categories: Electronics Media News With video quickly becoming a huge part of the B2B industry, I was delighted to receive a blog from Ian Poole, editor of Electronics Notes who explores whether video really does work for website owners in the electronics sector: Does Video Work? This is one of the questions that website owners in the electronics sector ask themselves. Possibly the way to answer this question is to look at the BBC and see the ever increasing number of videos on their site, and it would seem that the answer is that Yes, video does work on the Internet. However, possibly the right question to ask is whether video works for me. The BBC has the advantage that they broadcast video on their TV channels and it is relatively easy to rearrange the format for the Internet, and also they have a huge audience. Websites run in the electronics sector typically have much smaller audiences and so careful consideration is required. A well made video is expensive to produce. A typical figure for producing a video is about a man day a minute for a reasonably well produced video. This represents a large investment in time for even a short video. Whilst it is possible to upload videos that might consist of a simple interview, and this can be done in a few minutes, these interviews typically only get a few views, often measured in hundreds at best, or that is my experience. It is necessary to look at the aim of... --- ### Webinar Facts and Figures > After reading “The 2017 Big Book of Webinar Stats", we decided to share what we thought were the most interesting facts and figures, to help you determine whether webinars can really help you. - Published: 2018-01-08 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2018/01/webinar-facts-figures/ - Categories: Marketing Blog After reading “The 2017 Big Book of Webinar Stats", we decided to share what we thought were the most interesting facts and figures, to help you determine whether webinars can really help you. If you are thinking of running a webinar, check out our blog post for webinar hints and tips. Why use a webinar? Webinars are quickly becoming vital in the B2B industry, with 73% of B2B marketers and sales leaders saying that a webinar is the best way to generate high-quality leads. Research has revealed that the top objectives for webinars are: customer training and on-boarding at 31%, and marketing and demand generation at 29%. It was also revealed that a massive 61% of B2B companies hosted webinars in 2017. Webinars are also a great way to attract a wide range of people and reach out to a wider target audience. The success of previous webinars is driving more investment, and 57% of marketers have suggested that they plan to increase the number of webinars they produce next year. Who’s using them? Webinars are used widely by a range of companies, and work across a large amount of industries. The software and technology industry produced 26% of webinars throughout 2017, with the financial services sector following with 12%. Surprisingly, the advertising, marketing and PR sector only produced 3% of webinars, something that is expected to change as webinars gain momentum. How many webinars are the right amount? The report revealed that the average number of webinars a company... --- ### What French journalists expect from agencies > Two week placement student interviews four people from different French magazine organizations on the topic of what journalist expect from agencies. - Published: 2018-01-08 - Modified: 2018-11-08 - URL: https://www.napierb2b.com/2018/01/what-french-journalists-expect-from-agencies/ - Categories: News About Napier - Tags: Journalists and Marketing Experts Interviews Last summer, Jade Artaud joined Napier for a two-week placement for experience at a marketing and PR agency. Jade interviewed four people from different French magazine organizations on the topic of what journalist expect from agencies. Jade asked them several questions, but we have selected the best questions and answers from two interviews which we think are the most relevant. Alain Dieul, editor of Electronique Composants & Instrumentation magazine What do you expect from agencies and clients? In which way, can they be helpful to you? I expect to receive press releases, in DOC format, and it is imperative they contain images in JPEG. How important is it to have content in French? Do you ever use content sent to you in English? I don’t read press releases written in English. The process takes a lot of time, that I don’t have. Also, it is already complicated to read all the French press releases I receive. How will social media change journalism and publications? How important is social media to your job today? With two types of magazines to take care about, I don’t have time to deal with social media. Also, regarding the content of my journals, social media is not the right platform to target readers. Didier Girault, journalist for ElectroniqueS magazine Do companies need an office in France before you will cover them? No, if the information provided is likely to be of interest to French readers. Obviously, news regarding the supply of a product in Germany,... --- ### Here’s Why You Don’t Rank in Google > I attended the “Here’s Why You Don’t Rank in Google” presentation at INBOUND which gave some helpful, and realistic examples of how you can improve your ranking in Google. - Published: 2018-01-03 - Modified: 2018-10-17 - URL: https://www.napierb2b.com/2018/01/52201/ - Categories: Marketing Blog, News About Napier One of the more popular talks I went to at INBOUND2017, was this “Here’s Why You Don’t Rank in Google” – the room was packed. And why wouldn’t it be? There are many articles, case studies and a lot of content around highly successful SEO campaigns. The issue is that it is difficult to understand what you can realistically expect from an organic search campaign. Sifting through the hundreds of ‘How to’ guides quickly leads you into a worm hole of contradictions and hyperbole. This is why this talk resonated with me; it may not be revolutionary but it gave some useful, real life examples. It’s important to realise that SEO isn’t an exact science. It is certainly unpredictable – the reason being, you are not in control of all the different variables you’d need to be in control of to see predictable results. No one can say for 100% that they will rank at no 1 for everything they go after. Using Google Keyword Planner is a great place to start when launching a new campaign to determine how many people are searching for your term, but bear in when working out an approximate click through rate, other factors can bring this figure down. Things like seasonal trends can affect this, as well as ads being presented for your search term as well as ‘images’ and potentially ‘shopping’ – these things all eat in to your search traffic. So, where you started confident that you would see a steady... --- ### Indian IoT Technology expo is returning in 2018 > After a successful event in April 2017 which offered openings for innovative thinkers, tech consultants, business experts, academia and key government officials, India will again have an IoT event in 2018! - Published: 2018-01-03 - Modified: 2018-01-03 - URL: https://www.napierb2b.com/2018/01/indian-iot-technology-expo-returning-2018/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech After a successful event in April 2017 which offered openings for innovative thinkers, tech consultants, business experts, academia and key government officials, India will again have an IoT event in 2018! This year the event is being held over three days from the 7-9th March in New Delhi. This IoT event is the leading platform for technology that aims to incorporate IoT innovations to the areas such as smart cities, wearables, design applications, enablers, industrial IoT, data analytics and a whole range of other technologies of interest for enterprises. This year the event is looking at the areas such as the complete IoT ecosystem, including the governing bodies, hardware, software and services. With the intent to build and develop an infrastructure that’s going to support the digital India campaign. There will be a focus on AR, VR, robotics, Artificial Intelligence, wearables, driving technology changes, changes within the industry, CIOs. COOs, CXOs, plant and production heads, research and academia and other various industry sectors. Expect to see over 7000 business visitors, 70 speakers and 10 conference sessions which aim to cover AI, VR/AR, robotics and various other IoT sections. It is expected to be the most Premier event in India in 2018 and is not to be missed, this a big event that has lots of different things to offer. It’s great to see a new event coming for a second time with some great new ideas and areas for discussion. We hope the event will be an even bigger success... --- ### Electromaker has Launched! > Electropages has launched Electromaker; a website dedicated to showcasing projects built by makers around the globe, whilst forming a community of students, hobbyists, makers and hardware fanatics, who can share their ideas and collaborate with each other. - Published: 2018-01-02 - Modified: 2018-01-03 - URL: https://www.napierb2b.com/2018/01/electromaker-has-launched/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Websites for B2B Technology Electropages has launched Electromaker; a website dedicated to showcasing projects built by makers around the globe, whilst forming a community of students, hobbyists, makers and hardware fanatics, who can share their ideas and collaborate with each other. The Electromaker team aims to inspire, educate and create content that connects people with their passions, whilst presenting the latest news, reviews and tutorials on the community’s favourite topics. Although the website is only in phase 1 of its development, it has already launched its first contest. The Electromaker ‘Connectivity Contest’ invites members of the global maker community to present an idea which encompasses electronic hardware design and wireless connectivity. With a $5000 prize pot up for grabs for 13 lucky winners, Electromaker is wasting no time in encouraging makers of all abilities to join their community. It’s probably reasonable to assume that the launch reflects Mouser Electronics, whose parent company acquired Electropages, wanting to expand their reach in the maker market (although we understand that Mouser doesn’t get preferential support from Electropages). Makers are a segment every distributor seems to be fighting over, and we’re confident that this publication will be an influential read for this audience. --- ### New Electronics Appoint New Deputy Editor > Bethan Grylls will be joining the New Electronics team at the beginning of this year, in the role as their latest deputy editor. - Published: 2017-12-22 - Modified: 2017-12-22 - URL: https://www.napierb2b.com/2017/12/new-electronics-appoint-new-deputy-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Bethan Grylls will be joining the New Electronics team at the beginning of this year, as their latest deputy editor. Bethan will make a contribution to all areas within the magazine, but will have a main focus on strengthening New Electronics’ web and social media presence. This news is received with a bittersweet reaction, as it has also been announced that Graham Pitcher, consulting editor of New Electronics, will retire at the end of March in 2018. We will all miss Graham, who has been a mainstay of the UK electronics media for many years. We’re delighted, however, that his replacement will be Neil Tyler. We wish them all good luck in their new roles and a happy retirement for Graham. --- ### Napier’s Top 10 Digital Trends for 2018 > As 2017 heads to a close, at Napier we have revealed what we think are the top 10 newest and hottest digital trends heading into 2018. - Published: 2017-12-13 - Modified: 2018-10-15 - URL: https://www.napierb2b.com/2017/12/napiers-top-10-digital-trends-2018/ - Categories: News About Napier - Tags: ABM, B2B Advertising Strategies and Techniques It’s that time of year again, so as 2017 heads to a close, marketers are on the outlook for the newest and hottest trends heading into 2018. At Napier we are no different, and this is why we have asked our experienced and knowledgeable team to tell us what they think are the key digital trends for 2018. We have narrowed down our list to our top 10 most important; to let you know what to expect and look out for in the B2B Tech industry when heading into 2018. 1) Account-Based Marketing: Many companies, particularly those looking to gain specific high-value customers find that they are better served with an ABM strategy rather than taking a broad-reaching approach to their sales and marketing effort. 2) Personalisation: For B2B, it will continue to be about “personalisation”, so delivering content to people based on the searches, preferences, media etc. As there is SO much information out there, companies need to look at how they can make their content hit home. 3) Form Filling Although this may seem odd, with GDPR fast approaching companies will will want to ensure all their contacts have opted in to marketing communications. The number of contacts on their lists will likely decline – so expect to see more and more content hidden behind a form or two. 4) New Range of Technologies and Reusing Content In 2018, we will see marketing continue to converge. With a range of new technologies - for example chatbots - and... --- ### INBOUND Taught Me: How to Win in the ever-evolving world of Social Media > At INBOUND 2017 I attended the How you can Win in the New, Ad Powered, Video Driven, Ever Evolving World of Social Media’ session. - Published: 2017-12-12 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2017/12/inbound-taught-win-ever-evolving-world-social-media/ - Categories: Marketing Blog, News About Napier - Tags: B2B copywriting, Social Media for B2B Marketers During the time we spent at the HubSpot INBOUND Conference 2017, we attended partner day. As proud partners of HubSpot, we joined other agencies for the day, where we learnt the latest news about HubSpot features, and attended special sessions, not available during the 3-day main event. One session that stood out, and stuck with me was the ‘How you can Win in the New, Ad Powered, Video Driven, Ever Evolving World of Social Media’. Although a mouthful, the session covered many valuable points; offering advice on how you and your clients can stay ahead with Social Media, and how HubSpot has rethought its approach to social, to lead a new and more modern charge alongside their customers. Daria Marmer from HubSpot, and Ali Parmelee and Dawn Barson from THINK Creative Group, were the key speakers throughout this session. Drawing from their own experiences, they discussed amongst themselves and to their audience about the way to approach campaign strategies with social in mind. The tips and information provided throughout this session is what I will share with you throughout the rest of this post. Tips for Successful Social Media Posting Whether we are aware of it or not, social media is beginning to drive and lead our campaign strategies, and with 30% of the world’s population on Facebook, companies are now selling their products through social media sites. Although organic reach on Facebook is very low, whether this is video, images or text. Paid traffic including banner ads, sponsored posts... --- ### Napier's Email Competition - Winner Announced! > Napier's very own Fiona Challen, Emily Serna and Hannah Kelly took part in an email design competition and it is time to announce the winner! - Published: 2017-12-11 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2017/12/napiers-email-competition-winner-announced/ - Categories: News About Napier Recently, Napier's very own Fiona Challen, Emily Serna and Hannah Kelly took part in an email design competition for St Wilfred's Hospice. And after a close vote we are pleased to announce the winner is... Emily Serna! See Emily's winning email design below: --- ### Making the most out of your webinar: A Few Tips and Tricks > Napier have been analysing “The 2017 Big Book of Webinar Stats” summarising a few little tips and tricks to help you utilise the success of Webinars. - Published: 2017-12-06 - Modified: 2017-12-08 - URL: https://www.napierb2b.com/2017/12/making-webinar-tips-tricks/ - Categories: Marketing Blog - Tags: Webinars and Webinar Technology This week at Napier we’ve been analysing “The 2017 Big Book of Webinar Stats” by GoToWebinar and have decided to summarise a few little tips and tricks to help you utilise the success of Webinars and get the most out of them. Promotions Firstly, we want to stress to you the importance and ease of promoting them. The webinar will not just fall at your target audience’s feet; you have to help it reach them. Generating the right leads and promoting effectively is one of the biggest battles you will face. One of the simplest yet most effective ways is email! It beats any other form of communication in terms of drawing attention to your future webinar, with 45% of marketers using it over any other tool. This isn’t the only successfully used resource, company website and blogs is another tool used most frequently in terms of communicating the webinar to customers. The best thing about this is that it’s completely free and helps to draw more traffic towards your website in return, we see that as a great result. One of the key things to remember is that 15% of registration for the webinars happens within 3-4 weeks before the webinar takes place so please get organised! Or you’ll be missing out on a significant amount of your audience. To avoid making this mistake promote efficiently and get those all-important viewers registering. Tuesdays are reportedly the most popular day to deliver promotions, closely followed by Mondays, Wednesdays and Thursdays.... --- ### Napier’s latest Challenge – A Email Competition for Charity > We are hosting a email competition to find out which email design professionals in our industry prefer. Three of Napier's very own have got involved. - Published: 2017-11-30 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2017/11/napiers-latest-challenge-email-competition-charity/ - Categories: News About Napier *Competition Now Closed* At Napier, we are a team of individuals who often jump at the chance for a challenge; and with Christmas fast approaching we decided to create a challenge with a twist, that would not only showcase our skills but also make sure we do our part and donate to charity. Email marketing is an essential part of any marketers B2B strategy, with emails being the key way marketers make contact with their audience. At Napier, we are constantly testing out our own email designs, or helping our clients design and deploy their emails. We understand that every marketer is different, and they often have their own preferences when it comes to emails and their layout. In light of this, we thought it would be interesting to run a competition, inviting professionals in the B2B Tech industry to decide which email design out of a choice of 3 they preferred. With the challenge set, the next big step was deciding on the focus of these emails. We decided to take a unique direction, and test our skills by creating email designs for a local charity. St Wilfrid’s Hospice was an obvious decision, a local charity in Chichester who care and support people who are in the last phase of their life. As an agency, we also decided to do our part, donating to St Wilfrid’s as a thank you for letting us use their brand and promote their message. Napier’s’ very own Fiona Challen, Emily Serna and Hannah... --- ### Why I took a cheesy American sales course > Marketing and sales are changing fast, and for Napier to continue to grow we must keep learning, which is why our MD took the HubSpot's 'Sales Lion' course. - Published: 2017-11-30 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2017/11/i-took-cheesy-american-sales-course/ - Categories: News About Napier - Tags: HubSpot and B2B Technology I’ve just finished a sales course run by HubSpot. Sales? I’ve done this before in my career, so why should I spend time on another course? And anyway, wasn’t the American exuberance of previous courses enough to last me a lifetime? Apparently not! And it’s for a good reason: marketing and sales are changing fast, and if I want to ensure that Napier continues to grow then I must keep learning. So, I decided to take the HubSpot “Sales Lion” course. You’ll have guessed from the title that the course didn’t lack exuberance. HubSpot has all the enthusiasm and energy of a young start-up (despite being a major global corporation) and there was certainly no lack of this energy from our trainer Dan. Yes, it was sometimes hard to deal with all the super-mega-awesomeness, but the truth is that the course was good. Very good. The premise of the course is that you should sell by helping. You don’t sell by selling, you sell by helping someone. It’s very much like the consultative sales courses that were all the rage in the last 1980s and 1990s, but the approach has been updated to reflect the change in the environment. Today marketing is responsible for much more of the customer journey than it was 20 years ago, with the internet enabling customers, particularly B2B customers, to manage much of their journey without having to talk to a sales person. The course wasn’t always about fluffy things like “helping”. There was also... --- ### HubSpot announces Data Centre in Germany > HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, and data centre in Berlin. - Published: 2017-11-29 - Modified: 2017-11-29 - URL: https://www.napierb2b.com/2017/11/hubspot-announces-data-center-germany/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Technology and Marketing Legislation HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, but also announcing a new Germany based data centre for 2018. HubSpot's findings from a recent survey has identified Berlin as the fastest growing tech city in Europe, with a vast majority of respondents positioning the city as a growing hub for startups and tech companies. The survey was conducted on consumers who live and work in the Berlin Metro area, and a massive 95% of respondents confirmed that they see the number of technology jobs in the city growing; whilst 90% said Berlin also offers access to the technology and digital talent needed to grow a tech company. As Berlin continues to grow, it is no surprise that HubSpot has decided to place roots in the city. President and COO of HubSpot, JD Sherman stated "Opening an office in Berlin is a smart choice – from the wealth of local talent to its growing digital infrastructure, the city offers a great opportunities for us to continue HubSpot’s growth across Europe". The announcement of the opening of a Germany-based data centre in 2018, also strengthens HubSpot's foothold in Berlin, with the company to rely on a facility in Frankfurt to store customer data according to EU legislation. The new data center will provide redundancy as well as outage and data protection for HubSpot customers. Both marketing automation and HubSpot are doing well in Germany and this is one of the reasons why... --- ### INBOUND Taught Me: How to Overhaul Lead Nurturing and Double Conversions > I attended a presentation where HubSpot discussed the challenges faced within their marketing funnel, and how they re-invented their approach. - Published: 2017-11-27 - Modified: 2017-12-12 - URL: https://www.napierb2b.com/2017/11/inbound-taught-overhaul-lead-nurturing-double-conversions/ - Categories: Marketing Blog, News About Napier - Tags: Inbound Marketing for B2B Technology Throughout my time at INBOUND 2017, I spent a lot of time listening about HubSpot’s (rightly so) ‘awesomeness’. This is why it was almost refreshing to attend a presentation where HubSpot admitted to their mistakes, and presented to us a journey of how they overcame their challenges. The presentation in question was held by HubSpot’s very own Senior Marketing Manager Laurie Aquilante, who discussed the challenges HubSpot faced within their marketing funnel, and how they re-invented their approach to overhaul lead nurturing and double their conversions. Laurie explained how HubSpot were failing with their lead nurturing. They were overloading prospects with too much information and were not achieving the high number of conversions they were aiming for. To gain a greater sense of what they were doing wrong and how to improve, HubSpot narrowed down their problems to three main challenges to overcome: HubSpot’s lead nurturing content was too educational. They were so busy promoting educational content, that most of their prospects didn’t realise that HubSpot sold software. HubSpot were failing to move people along their buyer’s journey. At no point in the funnel did HubSpot introduce a human connection. With these challenges in mind, HubSpot decided the best way to move forward was to collect information about their prospects first. They formed a survey which asked their audience what they wanted, when they wanted to be approached in the funnel and what could help their experience. By collecting this information, HubSpot essentially ‘got to know’ their prospects, and were... --- ### Name change again for eeDesignNews! > Earlier this year, in April, EDN Europe rebranded as eeDesignNews. eeDesignNews is now to become eeNews Embedded, due to Graham Prophet's retirement. - Published: 2017-11-23 - Modified: 2023-07-31 - URL: https://www.napierb2b.com/2017/11/52010/ - Categories: Electronics Media News - Tags: Editor News and Updates Earlier this year, in April, EDN Europe rebranded as eeDesignNews. Now eeDesignNews is to become eeNews Embedded. We are saddened to say however that the re-brand has been inspired by Graham Prophet’s decision to retire. Graham has had a very successful career in journalism providing readers with his extensive range of knowledge and insight. We are disappointed to hear this news, but we wish him the best in his new life ahead, and hope he gets some well-deserved rest. Although we hope he continues to enjoy and express his passion for the industry in whatever way that may be. We are however thrilled to announce that as of January 1st Ally Winning will be filling the shoes of Graham as the new editor in chief! This is a big position to fill but with Ally’s 17 years of experience in the technology industry but we have every confidence he is going to thrive in his new role. eeDesignNews closed the door on print back in 2009 and moved solely to the online version – well print is back! When eeNews Embedded releases its first publication under this title, we will all have the privilege of receiving a print version, which will be distributed at embedded world. It’s interesting to see a print title launch (even as a supplement to another print title), and it is clear that print titles are still in the position to make money, and EBP are great at making money from this “old” approach to distribution.... --- ### The moment we’ve been waiting for – our zest for PR is celebrated at the Petroleum Economist Awards > We have good news - Armitage Communications had been nominated by the Petroleum Economist to be independently judged by a panel of industry experts. - Published: 2017-11-23 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2017/11/petroleum-economist-awards/ - Categories: News About Napier - Tags: news about napier Never in my three and a half years at Armitage Communications have I experienced such a build-up of emotions in such a short time. Over the last three weeks, there’s been an underlying tension building. Will we, won’t we? It’s been pushed back slightly from the forefront of our minds as our client’s projects maintained front and centre stage, but all along the suspense was rising in the background. We’d learned of our nomination for Energy Consultancy of the Year (PR). At the beginning of the month an email was circulated telling us the good news – Armitage Communications had been nominated by the Petroleum Economist to be independently judged by a panel of industry experts. Completely anonymised, our approach to marketing digitalisation to the oil and gas sector would be evaluated by judges from the International Energy Agency (IEA), the organisation of the Petroleum Exporting Countries (OPEC) and the Oxford Institute for Energy Studies (OIES). The people that really know their stuff when it comes to energy, oil and gas. We knew it would be a challenge to impress the experts but something told us we were in with a decent chance. Our strong engineering roots and capacity for thorough research means that all of our campaigns are based on accurate and useful information which will genuinely benefit the sector, such as how to meet new safety regulations and lower production costs. We decided it was worth shouting about the nomination, taking time to create an e-signature which encouraged... --- ### productronica 2017 reports 20% increase in visitors > productronica 2017,has presented growth for the electronics production industry, with 44,000 visitors from 85 countries attending the show. - Published: 2017-11-22 - Modified: 2017-11-22 - URL: https://www.napierb2b.com/2017/11/productronica-2017-reports-20-increase-visitors/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech productronica 2017, held in Munich this November, has presented growth for the electronics production industry. The event saw an increase in attendees, with 44,000 visitors from 85 countries attending the show, almost a 20% increase from the last productronica. Over 1,200 exhibitors presented innovations from the fields of electronics production and development, with focus on topics such as the IoT, as well as big data and miniaturization. Special shows including subjects such as ‘Smart Data-Future Manufacturing ‘and ‘Hardware Data Mining’ were also present, providing productronica with the opportunity to present the industry’s latest innovations in smart technologies. Rainer Kurtz, Chairman of productronica’s Technical advisory and CEO of kurtz ersa, stated that productronica has confirmed the growth forecast for the industry, expressing how “The great interest in smart technologies shows that digitalization has finally arrived in the electronics manufacturing industry. ” With a sharp rise of international visitors this year, it is clear that productronica has made a positive impact on the industry. As new trends in the industry spilled over to productronica, many were keen to take advantage of this growth and to keep the momentum of these trends going. Many are calling Munich the ‘world’s hotspot for electronics manufacturing’ after productronica 2017, and it will be interesting to see how the next productronica will reflect the ongoing progress of the industry. --- ### MMG Publishing to launch E-BOM > MMG Publishing has been busy developing a brand-new electronics industry website, E-BOM, which they plan to launch early in the new year. - Published: 2017-11-20 - Modified: 2017-11-29 - URL: https://www.napierb2b.com/2017/11/mmg-publishing-launch-e-bom/ - Categories: Electronics Media News - Tags: Websites for B2B Technology MMG Publishing has been busy developing a brand-new electronics industry website, E-BOM, which they plan to launch early in the new year. The new site will be a standalone product that complements their successful Electronics Sourcing portfolio. In preparation for the launch, MMG is requesting copy from electronics suppliers, and in return they will provide 3 months’ free of charge of exposure on the new site from the time of launch. If you would like to be involved and submit your advertising copy, please email news@ebom. com by the 24th November. --- ### The Hitex ARM Conference returns for 2017 > The Hitex ARM conference has returned for another year, free to-attend and filled with an informative agenda, held on the 23rd November at Hilton Warwick. - Published: 2017-11-18 - Modified: 2017-11-24 - URL: https://www.napierb2b.com/2017/11/hitex-arm-conference-returns-2017/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Hitex ARM conference has returned for another year, and will be held on the 23rd November at Hilton Warwick. The conference will focus on the next wave of Cortex-M microcontroller technology, including development for multicore devices and offers the opportunity to spend up to three days immersed in productive technical and educational environments. The opening keynote will be delivered by Tony Smith, General Product manager, who will deliver the latest changes within ARM in the last 12 months, and how this has affected the development of ARM microcontrollers in terms of software, system trends and technologies. Other keynote speakers will include Joseph Yiu, a senior Cortex-M specialist for ARM, and Elan Tanzer, Senior Product Manager, who will present the ARM Developer Studio 5 toolchain with support for heterogeneous multicore systems. Further presentations will include the latest innovative developments from key Silicon vendors and leading software providers who will cover the latest hardware developments and practical software techniques. Interestingly, Hitex ARM have decided that all presentations will be technology based, to ensure every visitor will leave having gained real knowledge and value from the day. With a focused one-day conference and two days of highly-regarded training, where visitors can sign up to courses, the conference aims to give their visitors excellent value on their investment in terms of time and knowledge. Hitex ARM conference is free-to-attend, and promises to be a conference filled with an informative and packed agenda. To find out more information please click here. --- ### Our fave five tools for marketing digitalisation to the O&G industry > Solution providers are embracing the challenge of turning O&G companies from technology-shy to committed participants with our help. - Published: 2017-11-17 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2017/11/marketing-digitalisation-tools-oil-gas/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy A world without oil is a world without transport, buildings, laptops, cosmetics, clothing, medication and more. Vitally important in our day-to-day lives, oil has become the most important source of energy since the mid-1950s. Yet prices fell dramatically in June 2014. This poses a problem for the Oil & Gas (O&G) industry as a whole – with prices remaining so low, how do these companies maintain their competitiveness? The answer is with increasing difficulty unless they embrace the new technologies which support better insights, quicker decision-making and greater efficiency within day-to-day operations. Such advanced technologies allow operators to manage performance remotely and will transform the productivity of oil and gas plants around the globe. But just how many O&G companies are prepared to change? How many are willing to embrace digitalisation? Solution providers are embracing the challenge of turning O&G companies from technology-shy to committed participants with our help. 30 years of experience serving some of the world’s biggest blue-chip companies have given us an in-depth understanding of a range of technologies from automation and robotics through to telecommunications. Our experience has also taught us the best ways to reach the right customers, those who are likely to benefit from those technologies the most. This experience has led to a number of successfully executed campaigns for a leading O&G supplier over the years and, most recently, to our nomination for Energy Consultancy of the Year (2017) in the Petroleum Economist Awards, alongside PR giants Edelman and Hill + Knowlton Strategies.... --- ### We are developing chatbots. Have we gone mad? > Chatbots are being adopted by consumer companies. But will they work for B2B tech? Read about our chatbot project to find out more. - Published: 2017-11-16 - Modified: 2017-11-21 - URL: https://www.napierb2b.com/2017/11/we-are-developing-chatbots-have-we-gone-mad/ - Categories: News About Napier - Tags: Using Chatbots in B2B Technology Marketing At Napier we have a project to evaluate and develop chatbots. Yes chatbots for B2B! I have to admit that initially I was really skeptical, but now I'm involved in the development work. So bear with me on this. Firstly here are the basics on chatbots, a short overview written by our talented intern, Amie: What are chatbots? A platform used as a way of communicating using a messaging service such as Facebook, the program mimics a conversation using artificial intelligence and the new way of interaction and reaching out to clients. The program responds to questions asked by a user and responds in the most conversational way possible. It’s another way of offering online assistance without the interruption of a phone call. An example is a weather bot, you would rec the weather whenever you ask, instead of having to search for it yourself. Why use chatbots? It’s the first time messenger apps such as Facebook are being used for more than just social networking, these apps are now being used MORE than social networks. This is a big turning point, the advice is if you want to build a successful business you want to build one where people are! Which is where chatbots come in. How do chatbots work? There are currently two kinds of chatbots, one that is based on rules – this type of bot can only answer very specific questions and can’t answer if the command isn’t written in a certain way. Chatbots that use... --- ### We're a Top 10 PR Agency! > Many thanks to the team at BestForWeb, which has named Napier as the number one PR agency in the South East, and a top 10 PR agency nationally. - Published: 2017-11-07 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/11/top-10-pr-agency/ - Categories: News About Napier - Tags: B2B Technology Awards Many thanks to the team at BestForWeb, which has named Napier as the number one PR agency in the South East, and a top 10 PR agency nationally. Check out our shiny badges below! More information about BestForWeb BestForWeb UK was founded in 2012. The company was acquired in 2016 by Deanna and Jarrod Hunt of Gilbert, Arizona. At BestForWeb UK, we use an extensive research process to vet UK providers in Digital Marketing, PPC, PR, SEO, Social Media, and Web Development. To qualify agencies, we conduct agency interviews, assess social media activity, verify online reputation, analyse client reviews, and review their blogs for thought leadership content. --- ### E4Y Electronics for You no more. It’s now Hypes > E4Y Electronics has been rebranded as Hypes to be more distinct and reflect the 'hype' around new technoliges suc has Blockchain. - Published: 2017-11-03 - Modified: 2017-11-03 - URL: https://www.napierb2b.com/2017/11/e4y-electronics-no-now-hypes/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Antonio Cirella officially launched E4Y earlier this year, the magazine based on the popular Scoop. it platform, which they use to create a multi-channel collaborative magazines. Antonio has decided to change the name from the original E4Y due to a publication with a similar name in India. The publication wanted to become more distinct, so has rebranded as HYPES. . “ Antonio has decided on the name HYPES to reflect the hype around the new technologies such as Blockchain, digital transformation, the Internet of Things and electronic components that he will be covering with daily stories on HYPES Scoop. it site. --- ### The DPN Release Guidelines to Justify Processing of Data under the GDPR > The DPN has released guidelines around the use of Legitimate Interests to justify processing of data under the EU’s GDPR. - Published: 2017-10-31 - Modified: 2017-10-31 - URL: https://www.napierb2b.com/2017/10/dpn-released-guidelines-justify-processing-data-gdpr/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation The Data Protection Network (DPN) has released guidelines around the use of Legitimate Interests to justify processing of data under the EU’s General Data Protection Regulations (GDPR). These guidelines have been supported by the UK Information Commissioners Office and the Data Protection Commissioner of Ireland, but as we’re not lawyers please do take proper legal advice (although we can’t believe anyone would really trust legal “advice” from a PR agency). The GDPR has set out 6 lawful grounds for processing personal data. Along with consent, one of the most important grounds is the “Legitimate Interests”. As one of these legitimate interests is processing data for direct marketing purposes, this is an important topic for marketers. Although processing can be necessary for the legitimate interest pursued by the controller or by a third party, there are interests which can be overridden by the interests or fundamental rights and freedoms of the data subject. So it’s not possible for an organization to simply cite direct marketing as a legitimate interest and carry on processing data for this purpose without any impact from the GDPR. There are 3 stages that organizations must go through to assess whther a legitimate interest applies: Assess whether the legitimate interest exists Establish whether the particular processing activity is essential for the pursuit of the legitimate interest(s) Perform the balancing test to decide whether a particular processing activity can be undertaken on the basis of the legitimate interest’s condition. Transparency is also a key part of the GDPR.... --- ### INBOUND 2017 Taught Me: HubSpot Finally Reveals the Secrets to Achieving Explosive Success on LinkedIn > A whole new view on how to approach content marketing on LinkedIn in the future was presented during my time at INBOUND 2017. - Published: 2017-10-31 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2017/10/inbound-2017-taught-us-hubspot-finally-reveals-secrets-achieving-explosive-success-linkedin/ - Categories: Marketing Blog, News About Napier - Tags: ABM, Inbound Marketing for B2B Technology Throughout my time at INBOUND, I attended several conferences surrounding a variety of subjects. This varied widely from ABM to lead nurturing, and although admittedly a few of these conferences were slowly forgotten, there were many which made a significant impact. This included the presentation on creating explosive success with content marketing on LinkedIn. Undeniably I did arrive slightly skeptical, wondering whether this talk would be truly helpful, or spout the same thing we’ve all heard before. In fact, I was amazed at how helpful and informative the presentation was, and I left with a whole new view on how to approach content marketing on LinkedIn in the future. The presentation in question was held by Viveka von Rosen, co-founder and Chief Visibility Officer of Vengreso, the largest full spectrum digital social selling provider in the world. Viveka is also known as a contributing expert on LinkedIn, with over 10 years of LinkedIn experience. Viveka began with the obvious, highlighting how LinkedIn publisher helps build engagement, and revealing the most popular type of content people share on LinkedIn. These included: ‘How to’ Posts Posts with ‘Tips’ in the Title Top Ten Lists Research Focused Posts Infographics This type of content encourages the audience to share, read and most importantly take notice. A new feature on LinkedIn has also increased the chance of engaging your audience, with the announcement of the LinkedIn video feature. Although it is only available via mobile phone, this new feature is bound to increase engagement, not... --- ### Vector's Anna Barcelos - Marketing Expert Interview > Anna Barcelos, Director of Marketing at Vector Software, is the latest marketer to have been interviewed for our marketing expert series. - Published: 2017-10-30 - Modified: 2017-10-30 - URL: https://www.napierb2b.com/2017/10/vectors-anna-barcelos-marketing-expert-interview/ - Categories: Marketing Blog, News About Napier - Tags: Journalists and Marketing Experts Interviews Anna Barcelos, Director of Marketing at Vector Software, is the latest marketer to have been interviewed for our marketing expert series. As a marketer who has more than 25 years of experience in marketing, we were looking forward to getting to know Anna a bit better; asking her a range of questions: What do you like to do in your spare time/hobbies? I am a very family-oriented person and spend a large portion of my time taking weekend trips to games to watch my son play football. My daughter is currently a senior at high school and so we are also using up a lot of time looking at colleges. For myself, I like to keep healthy and try to go kickboxing at least 3 times a week. I also like to keep up on technology trends and read as much as I can. What football team do you like? I am a huge fan of the Real Madrid team. I was born in Portugal in the same town as Cristiano Ronaldo, and soccer was always on while I was growing up, so I definitely root for the Real Madrid team. But out of loyalty, as someone who lives in New England I am also a big supporter of the Patriots for “American football. ” What other career would you have chosen if you weren’t in marketing? I have been a “purebred” marketer since day one, and have enjoyed over 25 years of experience in marketing, as it has been... --- ### INBOUND 2017 Taught Me: The Importance of Look-Alike Campaigns > At INBOUND 2017, Mike learnt that look-alike campaigns are a great way to reverse the traditional funnel and are use your data to identify prospects. - Published: 2017-10-30 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/10/inbound-2017-taught-importance-look-alike-campaigns/ - Categories: Marketing Blog, News About Napier - Tags: Inbound Marketing for B2B Technology Most marketers are familiar with look-alike campaigns: rather than simply retargeting visitors to your website, you can build campaigns to reach people who match a similar profile. This lets you reach people who fit the profile of your engaged prospects and customers, hopefully making your advertising spend much more targeted and efficient. Although the value of look-alike campaigns is obvious, INBOUND 2017 made it clear to me that many B2B marketers have failed to pay sufficient attention to look-alike campaigns. Perhaps this is because straightforward retargeting presents a large audience for most companies. Maybe it’s because of the excitement around CRM retargeting, which is one of the technologies taking account-based marketing (ABM) to a new level. Whatever the reason, INBOUND made me commit to giving look-alike campaigns the attention they deserve. The first announcement was the integration of support for Facebook look-alike campaigns within HubSpot. Although it grabbed attention, we’ve seen some disappointing results on Facebook. One of the themes of the conference, however, was the move from relying on third party data, such as renting email lists, to the use of first-party data. More importantly, several presenters made it really clear that we’re undervaluing our own data. By combining our own data with the vast stores of information at Google, for example, you can start doing some very clever things. “Customer Match” lets you use Google Analytics to create an audience profile, and then target similar people with display, search, Gmail or YouTube campaigns. The real kicker is that... --- ### Paul Boughton - Moving on from Engineer Live > As of the end of October Paul Boughton will be moving on from his time with Engineer Live, where he held the role of online editor. - Published: 2017-10-30 - Modified: 2017-10-31 - URL: https://www.napierb2b.com/2017/10/paul-broughton-moving-time-engineer-live/ - Categories: Electronics Media News - Tags: Editor News and Updates As of the end of October Paul Boughton will be moving on from his time with Engineer Live, where he held the role of online editor. Paul has now moved on to a new and exciting project, and is currently putting together a new website called Engineer News Network. It is still in the process of construction, but we will be excited to see the finished product. The website is a platform to discover the latest engineering news, events and designs. Paul says he’s keen to find his niche in the market and we look forward to seeing what he creates. Since setting up the website Paul has already seen a large variety of traffic coming from 37 countries, which is a great start. We wish Paul the best of luck in his new venture and look forward to seeing what the future holds for Engineer News Network. Great to see Paul taking a leap of faith and setting up a new business. --- ### INBOUND 2017 Taught Me: Topic Clusters > Although there is no silver bullet when it comes to SEO, your content has a large effect on how and where you rank, a topic cluster can help. - Published: 2017-10-27 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2017/10/inbound-2017-taught-content-clusters/ - Categories: Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, Inbound Marketing for B2B Technology INBOUND 2017; what a week. Bringing together the best of HubSpot talent along with various marketing professionals and a few big names to add some pizzazz (Michelle Obama was a personal highlight of mine). Needless to say there was some great insight to be gleaned; some exceptional content, some slightly less exceptional – which kind of reflects one of the major themes across the week, ‘doubling down’ on content and focusing on quality over quantity. Although there is no silver bullet when it comes to SEO, your content has a large effect on how and where you rank. I went to several talks around the subject of content and SEO and one of the main takeaways, was that it is increasingly difficult to get noticed in a world saturated in content. Search engines are getting better at pushing the best and most relevant content to the top and people now search the way they speak, in other words ‘Natural Language Search’ terms are favoured over exact match keywords. Before you all despair and hang up your content writing hats for good, another takeaway was that content marketing is not dead - without content, what is marketing? Whilst you ponder on that philosophical statement for a moment, let’s talk about how we can make things better. I think the first thing to realise is that churning out endless streams of content is no longer going to get you very far. This is applicable across the board – through B2B and B2C,... --- ### The PR Professional's Definitive Guide to Measurement > AMEC, ICCO & the PRCA have combined their extensive knowledge on campaign evaluation produced the definitive guide to public relations evaluation. - Published: 2017-10-27 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2017/10/51923/ - Categories: Marketing Blog - Tags: Measurement of B2B Technology PR & Marketing, PR and Media Relations for B2B Tech At Napier, we are always looking at ways of measuring our PR campaigns to ensure they are effective; so we use a range of tools to make sure that we don’t miss anything! We believe evaluation is very important, and ultimately the key to producing a successful campaign. AMEC, ICCO and the PRCA have combined their extensive knowledge on campaign evaluation and produced the latest edition of the definitive guide to public relations evaluation. The guide is available on all platforms including tablets, phones and PC. The guide they produced is a very effective tool for PR professionals, to measure and demonstrate the success of their campaigns. The guide will ensure that PR professionals globally are all striving in the same direction and aiming to meet the same expectations. We are strong believers that if you aren’t able to measure something how can you be sure it was successful? The AMEC framework ensures that you plan campaigns in a way that produces measurable goals and targets as well as showing the impact to the campaign will have by measuring what is most important. Using the framework to understand your brand and the objectives that you want to achieve will put you on the right path. For a more in-depth insight about the framework and its effectiveness in measuring success visit the PR Professional’s Definitive Guide to Measurement. --- ### Two Events to Take Place in Germany > The Wireless Congress: Systems and Applications event and the European Frequency Control Congress and Exhibition are both taking place next month in Munich. - Published: 2017-10-26 - Modified: 2017-10-31 - URL: https://www.napierb2b.com/2017/10/wireless-congress-european-frequency-control-congress-take-place-november/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Wireless Congress: Systems and Applications event is taking place in Munich from the 15th-16th November this year. The Wireless Congress shows the importance of “wireless” in electronic development alongside the magazine Elektronik and the German Electrical and Electronic Manufacturers’ Association. There is a large selection of technical topics that will be addressed by this year’s event with a range of presentations and tutorials. In other news, the European Frequency Control Congress and Exhibition is coming up on 21st November also taking place in Munich. It’s an internal one day event that will help deliver information on advances, trends and the latest scientific research into frequency control products, and the way they are industrialized and applied. Throughout the day an extensive range of tutorials will be held in both German and French, with even the most specialized topics being covered. The conference wants to provide knowledge for everyone in the industry from novices to those with a huge range of experience, there is going to be something for absolutely everyone at the conference. The exhibition will provide space for exchanging knowledge. Everyone is welcomed to this part of the day; it is the prime environment for you all to share experiences and present your product(s) to your potential clientele. --- ### What's New in Electronics Live to Co-locate with 6 Other Industry Events > What’s New in Electronics Live will co-locate with 6 other industry events to create “the ultimate electronics trade show”. - Published: 2017-10-25 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/10/51932/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech As of 2018 it has been decided that What’s New in Electronics Live will co-locate with 6 other industry events to create what the organisers hope will be “the ultimate electronics trade show”. From 2018 we will see some rather big changes to the show. Over the years the What’s New in Electronics Live delivered a popular exhibition in the UK. Although WNIE has suggested that in previous years they have noticed a slight decline in the industry, they are not allowing this to stop them. What’s New in Electronics Live conducted research which has now resulted in them making the decision to join forces and present a 2 day show from 25th-26th September, taking place at the Birmingham NEC with EMC UK; Embedded Live; Sensors and Instrumentation; Micro Nano MEMS; PPMA; and the TCT show. By collaborating together they will ensure they provide visitors and exhibitors with a more diverse range of platforms and networks than any other trade show. The collaboration seemed inevitable for WNIE as Sensors & Instrumentation and Micro Nano MEMS have several shows for the electronics sector. On the day, you can expect to take part in workshops and conferences, seminars, and panel discussions. Claire Saunders the event director said "We believe that these events are an incredibly strong complement to WNIE Live. Among many other benefits, it will improve our attendee numbers with the type of audience that will have purchasing influence or decision for your products and services. Our key aim is to... --- ### John Waddell - A New Representative for Mousers EIU Europe > Here at Napier we are excited to hear that John Waddell is now one of the representatives for the Electronics Industry Update magazine. - Published: 2017-10-25 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2017/10/john-waddell-new-representative-mousers-eiu-europe/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Here at Napier we are excited to hear that John Waddell (West Ham’s most avid supporter! ! ) is now one of the representatives for the Electronics Industry Update magazine. Since the partnership between EIU and Mouser Electronics in 2016, the magazine was renamed Mousers EIU Europe. John has been asked by Mouser Europe to look after their advertising sales for this digital magazine/publication. We look forward to seeing John thrive in his new role with Mousers EIU Europe magazine and wish him the best of luck for the future. --- ### Interview With PowerPulse's Paul Shepard > We interviewed Paul Shepard, owner of PowerPulse about their recent website redesign and the future of PowerPulse publication. - Published: 2017-10-19 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2017/10/51792/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Paul hiking with his daughter in the Angeles National Forest. Since we lasted blogged about PowerPulse, in our post Darnell Group expands social media presence on LinkedIn, we have been contacted by Paul Shepard, son of Jeff Shepard, who informed us that in 2016 he purchased the publication PowerPulse from Jeff and Traci. Paul kindly informed us that PowerPulse is no longer being published by Darnell Group, but by Opportunity Media, and he offered us some further information about PowerPulse's website redevelopment. We decided to ask Paul if he would be willing to participate in an interview with us, so we could learn about this new transition in more depth, and the future of the PowerPulse publication. Why did you decide to acquire PowerPulse (or why did Jeff and Traci decide to sell)? Jeff has some other projects and opportunities he'd like to pursue, and while he still refuses to use the word, retirement is among those goals. Jeff and I have been working together for more than 20 years building PowerPulse, with Jeff mentoring me along the way. I've been here since the publication's beginning. Along the way I discovered that power is a relatively small, intimate group, and developed a great affinity for the community I've become part of over the years. I'm still a relatively young 41-years-old, thoroughly enjoy what I do and excited to see what the future holds. It’s nice that the business remains in the family. What’s the best advice Jeff and Traci ever... --- ### Napier take flight at airport exhibition > Napier recently attended inter airport Europe 2017, one of the biggest airport exhibitions to take place every two years in Munich. - Published: 2017-10-16 - Modified: 2017-10-30 - URL: https://www.napierb2b.com/2017/10/napier-take-flight-airport-exhibition/ - Categories: Marketing Blog Napier recently attended inter airport Europe 2017, one of the biggest airport exhibitions to take place every two years in Munich, as an opportunity to fly out and visit its baggage handling and logistics systems client BEUMER GROUP. The event brought together over 600 exhibitors; all the important players that make the world’s airports what they are, which includes everything from producers of industrial brushes that sweep the runways, to airport IT services. The augmented reality set-up. Napier’s visit to the BEUMER GROUP stand was greeted with an impressive display of technological leadership. The forward-thinking team presented an augmented reality set-up which demonstrated the capabilities of BEUMER baggage systems, and what the future of technology-lead airports would look like. The stand was also turning heads with virtual reality as visitors stepped into a world that immersed them into a real-life, working example which demonstrated the abilities of BEUMER’s tote-based system in allowing complete baggage tracking from drop-off to pick-up. Napier supported BEUMER’s presence at the show by providing a host of PR activities including messaging, a pre-show press release, setting up meetings with Editors on the stand, and follow-up actions. Whilst the Napier team worked their way around the exhibition, taking notes of various ideas for the future of the industry, such as the use of autonomous vehicles, it became obvious that as technologies develop and become more accessible, the question isn’t when they will be used, but how soon will they be used? Account manager Chloe using the virtual... --- ### Attribution... the Key to Understanding the Potential and Impact of our Marketing? > This week at Napier we are taking a look at the State of Marketing Attribution Report 2017, by AdRoll which examines the arrival of this new system. - Published: 2017-10-14 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/10/51902/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics, Measurement of B2B Technology PR & Marketing This week at Napier we are taking a look at the State of Marketing Attribution Report 2017, produced by AdRoll. AdRoll believes that attribution is the key to understanding the potential and impact of our marketing. When dealing with a range of campaigns, it isn’t always easy to figure out what is and isn’t working in order for you to make the correct decisions regarding your business! We are no longer living in an industry when last click or first click is giving us the precise answers we need. AdRoll see this as an opportunity for a new system to arise. Attribution Put Simply For those who are unsure here is a simple definition, “In Marketing, Attribution is the process of identifying a set of user actions (“events” or "touchpoints") that contribute in some manner to a desired outcome, and then assigning a value to each of these events”. The Current Issue Businesses currently use a simplistic form of attribution which is delaying their decision making. A more detailed form of gathering data should now be used: last click and first click is becoming more irrelevant. A growing number of companies are making the switch over to custom attribution methods, which we also see as a great move. The use of custom attribution has risen from 31% in 2016 to 39% in 2017. Companies implementing custom attribution on all or most of their marketing activities has risen from 31% to 39%, although North America is outdoing the UK with 51%... --- ### Personalised Emails are the Way Forward according to Experian Marketing Services > As marketing changes rapidly, we found that personalization is struggling to adapt. The 2013 Email market report highlights the benefits of personalization. - Published: 2017-10-11 - Modified: 2017-10-31 - URL: https://www.napierb2b.com/2017/10/personalized-emails-way-forward-according-experian-marketing-services/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology At Napier, we were recently talking about how things in marketing seem to be changing rapidly. But when we took a moment and began discussing personalization we realised this wasn’t always the case. Back in 2013, Experian Marketing Services released their 2013 Email Market Study report, which formed an analysis of growing trends, stats and proven best practises for how marketers connect with consumers through email. The most interesting, and seemingly valuable result from this study, was the discovery that personalized emails generate six times higher transaction rates and revenue per email, a significant contrast when compared to non-personalised emails. The study also revealed that personalized mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalised mailings, with personalised trigger campaigns resulting in more than double the transaction rates. The advantages don’t stop there either, with the study revealing that multichannel retailers are seeing a 37% increase in unique open rates for emails with personalized subject lines. The study exposed that personalisation was becoming key for marketers, and this hasn’t changed over the years. It seems personalisation has only continued to grow in importance, with consumers beginning to expect content which is tailored to their unique interests and preferences. For example, within the study, it presented the example of a pop-up to all new visitors on a website inviting them to sign up and receive promotional emails. With marketers using new and inventive ways to collect the information needed for personalisation, it is no wonder... --- ### The Top 15 Things We Learnt at INBOUND 2017 > Recently, Napier took a trip to Boston to attend the HubSpot Inbound conference and we took full advantage of the advice and information provided. - Published: 2017-10-10 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/2017/10/15-things-we-learnt-at-inbound/ - Categories: News About Napier - Tags: HubSpot and B2B Technology, Inbound Marketing for B2B Technology Recently, Napier took a trip to Boston to attend the HubSpot INBOUND conference held from the 25th-28th September 2017. As the biggest INBOUND conference HubSpot has held to date, we took full advantage of the advice and information which was offered to us throughout the event. We returned home with an overload of information, inspiring us to write the top 15 things we learnt at Inbound 2017. HubSpot Continues to Improve itself: The value of look-alike campaigns. HubSpot has added Facebook advertising into the standard product, allowing you to target people who are like your website visitors, and we also had a great presentation about using look-alike audiences when advertising with Google. It’s all about building a sales funnel from the bottom, rather than the top. The next level of retargeting is here now! Several new integrations were announced at Inbound 2017 one of which was a native integration with Shopify meaning it will be possible to sync products and purchases with HubSpot. They also announced there would be an ecommerce ‘bridge’ for those not using Shopify - HubSpot is aiming to become the platform for a bigger ecosystem. HubSpot are now taking ‘Delight’ more seriously. A stage of the sales cycle that has been previously overlooked. They are doing this through introducing the ‘Customer Hub’ which was fleetingly introduced at Inbound 2017. Although they may not yet have the software to support this focus on ‘Delight’, the theme of the conference very much seemed to be based around account... --- ### Imagination's Jo Ashford - Marketing Expert Interview > As part of our Marketing expert series, we interviewed Jo Ashford, Technology Communications Manager at Imagination. - Published: 2017-10-02 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2017/10/imaginations-jo-ashford-marketing-expert-interview/ - Categories: News About Napier - Tags: Journalists and Marketing Experts Interviews As part of our Marketing expert series, we interviewed Jo Ashford, Technology Communications Manager at Imagination. Similar to our previous interviews, we asked a variety of questions, to learn everything we could about our latest marketing expert. What do you like to do in your spare time (hobbies)? I’m a keen baker in my spare time, something which my colleagues, friends and family seem to appreciate. I’d say cupcakes and macaroons are my specialties. I also like going to the gym (probably a good thing considering the baking), photography, cocktails and shopping. Possibly not in that order or as standalone activities/hobbies! What food do you like? Everything except sprouts, swede and oysters! I’m a total foodie and I’ll try everything once, except for Chicken feet. When I was in China I just couldn’t bring myself to try them, even if they do go well with beer! What other career would you have chosen if you weren’t in marketing? If I had my time again, I’d probably do something more creative such as photography. I love capturing moments with my camera, whether it’s the Northern Lights in Iceland or my friend’s kids playing in the garden. I think it would be an interesting career, exposing you to lots of cultures, adventures and experiences. We then asked Jo to share her future thoughts and insights on marketing, asking her questions surrounding effective campaigns, marketing challenges, and the main activity she would spend an increased budget on. What do you think have been... --- ### New Dehli to Host the Largest Gathering of Electronics in Southeast Asia > electronica India and productronica India, has announced that they will hold the largest gathering of electronics in Southeast Asia. - Published: 2017-09-14 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/09/new-dehli-host-largest-gathering-electronics-southeast-asia/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The leading electronic components and manufacturing technology trade fairs, electronica India and productronica India, has announced that they will hold the largest gathering of electronics in Southeast Asia from the 14th-16th September at Pragati Maidan in New Dehli. This event will mark a presence of over 450 exhibitors, representing more than 650 companies from 18 different countries. The event creates a platform for the electronics industry to form a global exhibition network that combines innovations and trends with country-specific themes. This marks a huge success for the electronic components and manufacturing technology industries in India, as both electronica India and productronica India has spent time on promoting electronics manufacturing, in an effort to attract the leading electronic companies from across the globe, and encourage them to showcase their latest technologies in the Indian market. The event will support the ‘Make in India’ initiative, with the biggest ever investor forum, Advantage India Summit, to be organized with the fairs for the benefit of the electronics industry. The summit will offer the opportunity for potential investors to gain insight into market opportunities, and collaborate with the local technology companies in India. There will also be a key focus on e-Automotive at the trade fairs, which will highlight and promote the automotive electronics segment in the Indian market. The event promises to be an interesting three days, and with this much attention on the electronics industry in Southeast Asia, it is almost guaranteed that this event will have nothing but positive effects for... --- ### Electronics Media Hits 30,000 Visitors > The Indian Publication Electronics Media, dedicated to core electronics technology, has hit 30,000 visitors per month to their website. - Published: 2017-09-12 - Modified: 2017-09-12 - URL: https://www.napierb2b.com/2017/09/electronics-media-hits-30000-visitors/ - Categories: Electronics Media News The Indian Publication Electronics Media has hit 30,000 visitors per month to their website. Focussed on the Indian market, Electronics Media is dedicated to core electronics technology, and prides itself in connecting global manufacturers and distributors within the industry. With 30,000 visitors per month to their website, it is good to see that Electronics Media is growing strongly, and is sure to grab the attention of engineers and professionals, both within and outside India. --- ### Become a Speaker at the PCIM Europe Conference 2018 > PCIM Europe conference 2018, has issued a call for papers for its conference. The conference will be held from the 5th-7th June 2018 in Nuremberg, Germany. - Published: 2017-09-08 - Modified: 2017-09-12 - URL: https://www.napierb2b.com/2017/09/become-speaker-pcim-europe-conference-2018/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech PCIM Europe 2018, has issued a call for papers for its conference. The conference is inviting experts from the power electronics industry or academia to present their latest findings and developments in the form of lectures or poster presentations. As the leading event in the field of power electronics, PCIM offers the chance for experts to present their findings to more than 800 professionals within the industry. As an added bonus, the chosen papers will also be published in the PCIM Europe Proceedings, IET Inspec-Direct, Compendex, Scopus and IEEEXPLORE. The conference will be held from the 5th-7th June 2018 in Nuremberg, Germany, and creates a platform for experts to demonstrate their expertise, exchange specialist knowledge and inform an international audience about the latest results and developments in the field of power electronics. With the abstracts due by the 16th October 2017, this is one opportunity that shouldn’t be missed. For further information or to find out how to submit your abstract please click here. --- ### B2B Tech Marketing Lunch: Customer Journeys and Personas > We are hosting a lunch for B2B marketing professionals with our sister company Peter Bush, asking ‘Why should I care about customer journeys?’ - Published: 2017-08-31 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2017/08/b2b-tech-marketing-lunch-customer-journeys-personas/ - Categories: News About Napier - Tags: B2B Buyers' Journey and the Sales Funnel After our last successful event in April, we are hosting a lunch for B2B marketing professionals with our sister company Peter Bush Communications on Thursday 5th October 2017 at The London Meeting Rooms, Hallam Street, London. With customer journeys and personas quickly becoming a key element of many B2B tech companies content strategies, our lunch will ask ‘Why should I care about customer journeys? ’ A key component of any successful B2B technology marketing campaign is the analysis of customers’ behaviour and the process they go through when choosing products and services. Attendees at our event will learn: How to target your marketing more effectively by using personas How to map the customer journey Using the customer journey to optimise your content marketing Example customer journeys There is a limited number of places to our event, so Register Now and secure your place. --- ### How HubSpot Cookies Work and Custom Opt-Out Systems > How HubSpot places cookies, how the options to accept or decline cookies work, and how to create your own system to manage HubSpot Cookies. - Published: 2017-08-30 - Modified: 2017-08-30 - URL: https://www.napierb2b.com/2017/08/hubspot-cookies-work/ - Categories: Marketing Blog - Tags: Websites for B2B Technology With the impending GDPR regulations, marketers need to review their cookie policies and ensure that they are compliant. There are many articles on the impact of GDPR on cookies (for example this article about The GDPR, Cookie Consent and Customer Centric Privacy), which give advice on what should be done, but implementation is not always as easy as it seems. We recently worked with a large ecommerce company who was deploying HubSpot (we're a HubSpot partner, although we do work with a range of marketing automation systems). Most systems, including HubSpot, offer an automatically generated banner that allows users to opt out of their cookies, but with over 20 different systems generating cookies on the site, having to accept or decline this many notifications simply isn't a practical option. They've developed code to manage cookies, and allow a single button to opt-out of tracking, and so they wanted to incorporate HubSpot cookies into this system. Should be pretty straightforward, right? Well the problem is that it's not entirely clear how HubSpot cookies work. We asked and got some conflicting information, so ended up running some experiments to analyse the behaviour of HubSpot to give the client the best possible solution. This isn't a typical Napier blog post, as it's very technical, but we're pretty sure it's going to be useful to a lot of HubSpot customers. What HubSpot Tells You About Cookies HubSpot does have some good information about cookies. They have a page describing the cookies HubSpot uses for... --- ### Exhibitors Drive Changes for WNIE LIVE 2018 > WNIE LIVE has decided to make a few big changes to their 2018 event after receiving feedback from a post-event survey sent to all previous exhibitors. - Published: 2017-08-22 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2017/08/exhibitors-drive-changes-wnie-live-2018/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Shows and Events for B2B Tech What’s New in Electronics Live (WNIE LIVE) has decided to make a few big changes to their 2018 event after receiving some interesting feedback from a post-event survey sent to all previous exhibitors. The survey has revealed some interesting and surprising results about the industry and exhibitors' opinions, with many revealing that a 2-day event is what this industry needs; as a 3-day long event does not work as successfully for this sector. Whilst an encouraging 97% of respondents confirmed that they wanted a dedicated UK Electronics Event; WNIE LIVE also discovered that the date line being in the Spring isn’t necessarily the best time of year. The survey also revealed a few further key results. These included the issue of co-located events, and the belief that they are only good as long as they are relevant. Respondents also revealed that having good features and technical content was also key to achieving a successful exhibition. This post-event survey has revealed a mixture of results, which will not only help WNIE LIVE for their future events, but also exhibitors, professionals and organisers of other events in the upcoming future. It seems we can all take note and learn from these results, from the length of the event, to the location, we can all learn how to make events and exhibitions in the electronics industry more successful. This is exactly what WNIE LIVE has done. After successfully seeking exhibitors' opinions, they are responding in the best way possible, using the feedback to... --- ### How Can Video have Positive Effects on your SEO? > How can you ensure your video is improving your website SEO? Follow our 5 tips to make sure your using video in the right way to improve your SEO. - Published: 2017-08-21 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2017/08/can-video-positive-effects-seo/ - Categories: Marketing Blog - Tags: Video Marketing in B2B Technology Video has rapidly grown in popularity, proving itself as a vitally important tool for marketers, that also has a positive effect on SEO. With some studies saying 90% of a customer’s decision to purchase is made before they contact the sales team, marketers are beginning to understand the need to deliver content using a variety of media, which has driven increased use of video in content marketing strategies to help build relationships with online audiences. Yet, video marketing isn’t easy. Creating the perfect video content can be a gruelling process for marketers, as they struggle with not only creating original and interesting content, but also knowing where to promote their video. So how can you ensure your video is improving your website SEO? Follow our Top 5 Tips to make sure you're using video in the right way to improve your SEO: Make sure Your Video Content is ‘Good’. Video content needs to be relevant, surprising and helpful to make a positive effect on your SEO. Make your video stand out from the noise with content that is significant to your targeted audience. Tell People About Your Video Content Creating and posting a video isn’t any good, if no one knows it’s there. It is vital to share, tweet and re-tweet your video. Informing your audience over a variety of social media sites, will not only increase the views of your video, but increase the likelihood of your video being found and driving traffic to your site. Host Your Video... --- ### Online Display Advertisement Performance: Size Doesn’t Matter > We conducted a study with the University of Chichester, examining the factors that have an impact on the performance of online display adverts. - Published: 2017-08-17 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2017/08/online-display-advertisement-performance-size-doesnt-matter/ - Categories: Electronics Media News, News About Napier - Tags: B2B Advertising Strategies and Techniques As the B2B Industry has developed and grown over the years, the way marketers and professionals approach advertising has had to change. In a new world, where internet advertising is a vital part of the marketing mix, the performance of online display adverts can be crucial to companies who are trying to reach their advertising goals. We conducted a study with the University of Chichester, examining the factors that have an impact on the performance of online display adverts in the B2B Electronics Components Industry. The research included interviews with marketing managers and analysis of over 400 campaigns on B2B Electronic Components websites across Europe. We looked at several factors which could affect the performance of these online display ads, including the advert position and size of the traffic to the website. The study presented a surprising mixture of results. A surprising finding of the study, was that the size of the ad unit, has little effect on the advertisement’s performance. Other factors have a far greater influence. Perhaps less surprisingly, the research also revealed that the number of adverts per page is one of the strongest factors influencing the success of CTRs, with sites that have a lot of advert slots reducing the effectiveness of the adverts that run on them. To learn more and read about the results of the full study, please click here to download the whole report. Note - this report is no longer available, so contact us if you would like to know more... --- ### Hardware Pioneers Announces Its Second IoT Showcase > Hardware Pioneers, one of the largest IoT communities in Europe, has announced their second IoT and connected hardware showcase for the 5th October 2017. - Published: 2017-08-16 - Modified: 2017-08-24 - URL: https://www.napierb2b.com/2017/08/hardware-pioneers-announces-second-iot-showcase/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Hardware Pioneers, one of the largest IoT communities in Europe, has announced their second IoT and connected hardware showcase for the 5th October 2017. With over 300 people expected to attend, Hardware Pioneers has invited both leading and emerging technology providers in the IoT sector, to showcase their latest innovations in London. The showcase is an opportunity for professionals, experts and engineers to connect, educate and inspire other pioneers, while bringing together the major technology providers and most promising IoT and hardware start-ups in this sector. From components distributors to electronics manufacturers, Hardware Pioneers present a platform where a flourishing community of innovators can connect and share. Held in a new venue in the centre of London’s Tech District, just a five-minute walk away from Old Street’s ‘silicon roundabout’, and with free entry to the event, this is definitely one showcase not to miss. To find out more about this event and how to register, click here for more information. --- ### Niroshan Rajadurai - The Second in Our Series of Marketing Expert Interviews > Niroshan Rajadurai at Vector Software, is the second interview in our series of interviewing marketing experts. - Published: 2017-08-04 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2017/08/51353/ - Categories: News About Napier - Tags: Journalists and Marketing Experts Interviews Niroshan Rajadurai, Executive Vice President of EMEA and ANZ at Vector Software, is the second interviewee in our marketing expert series. From his 3 biggest marketing challenges to his favourite hobby, we wanted to learn everything about our latest marketing expert. What do you like to do in your spare time (hobbies)? I enjoy playing cricket, reading business and technology literature and playing the Trumpet. What music do you like? My favourite type of music is Jazz, this is influenced by my interest in brass instruments. What other career would you like to have chosen if you weren't in marketing? It is an interesting question. Marketing is something that became essential as part of my day to day role. My original background was in Electrical & Electronics Engineer and Computer Science. The industry I work in today uses these skill sets. What I discovered early on when I worked as an engineer is that selling and marketing are essential skills both externally to a business and internally to your management. I think irrespective of any career path, marketing is a critical skill, and with the innovation taking place in digital marketing right now, my back ground and modern marketing are merging together. As a child, aeroplanes and robotics/AI always interested me. If I wasn't doing what I was doing today, I would be more involved in the technology in robotics/AI and it's modern day applications. We then asked for Niroshan 's insights, opinions and expertise into marketing, to help us... --- ### Phil Ling closes Cassidy Publications as he moves to the dark side > Journalist Phil Ling has decided to move to a marketing role at an agency, so he is closing Cassidy Publications and stopping his freelance writing work. - Published: 2017-08-03 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2017/08/phil-ling-closes-cassidy-publications/ - Categories: Electronics Media News - Tags: Editor News and Updates Journalist Phil Ling has decided to move to a marketing role at an agency, so he is closing Cassidy Publications. Phil was one of the most entrepreneurial journalists in Europe, frequently coming up with great ideas, which I think never quite achieved the success they probably deserved. He has also been a freelance writer which he will also give up for the security of permanent employment at the start of October Phil explained the move to me, saying, "I’ve taken this decision because I feel the position is right for me and has come along at a time when I’ve decided to focus entirely on content creation services, so it was a good fit. " Although he is moving from being a partner for Napier to a competitor, we wish him all the best for this big career move. A --- ### Alix Paultre appointed power editor at AspenCore as Paul O’Shea retires > Alix Paultre takes over as power editor at AspenCore as long-time power specialist Paul O'Shea retires after 37 years in the industry. - Published: 2017-08-01 - Modified: 2018-05-31 - URL: https://www.napierb2b.com/2017/08/alix-paltre-appointed-power-editor-aspencore-paul-oshea-retires/ - Categories: Electronics Media News - Tags: Editor News and Updates Highly-respected editor Paul O’Shea has retired from his role covering power electronics at AspenCore after 37 years in the industry. Paul began his career at Texas Instruments in 1980, a time that he recalls as being “when personal computers were only recently introduced and had hard drives with a mere 5-MB capacity and kilobytes of RAM. ” He later went on to become editor for Evaluation Engineering Magazine, the groundbreaking VerticalNet (“It was the dawning of the internet age, and nothing would be the same as a result of the connected user,” he says), ChipCenter (later UBM’s Product Center), and EE Times’ award-winning Power Management DesignLine, which he began in 2004. O’Shea then joined Electronic Products Magazine, originally owned by Hearst and sold to Arrow Electronics in 2014 to become part of the AspenCore network, and in 2016, he launched the Power Electronics News website. Paul will be replaced by the charismatic journalist Alix Paultre, who recently left Power Systems Design. With extensive experience of the power industry, he is one of the few journalists who could step into the very big gap left by Paul O-Shea, and his enthusiasm for power design literally etched into his body. We wish him all the best in his new role. --- ### Darnell Group expands social media presence on LInkedin > Darnell Group is launching an enhanced presence on LinkedIn providing the latest news from the power industry to social media followers. - Published: 2017-07-31 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2017/07/darnell-group-social-media-linkedin/ - Categories: Electronics Media News - Tags: Social Media for B2B Marketers, USA and American Publications Darnell Group, publishers of www. PowerPulse. net and www. SmartGridElectronics. net is launching a new and improved social media presence to compliment the redesigned PowerPulse. Net website. Interestingly the focus is on LinkedIn, with the day's lead stories being posted to the company's LinkedIn page. The promise is that the page will deliver the hottest power stories before the newsletter is emailed, giving you a chance to be in the know before your colleagues. --- ### Napier's Video Editing Capabilities > At Napier, we offer full video editing capabilities, to help our clients use successful video content as a useful and realistic campaign medium. - Published: 2017-07-28 - Modified: 2017-08-11 - URL: https://www.napierb2b.com/2017/07/napiers-video-editing-capabilities/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology We understand that video is the future of content marketing. With an overwhelming 92% of marketers watching videos online, and 59% of senior executives preferring to watch a video than read text, Video content is a must for B2B Businesses. Our infographic featured below, highlights the potential true value and return on investment from developing this video content. At Napier, we offer full video editing capabilities, to help our clients use successful video content as a useful and realistic campaign medium; or as a way to engage and interact with their audience. Please take a few minutes to check out our latest Video projects from the Napier YouTube channel. From there you can see great video examples from our designated project playlist. Check Out Napier’s Latest Video Projects If we can help you with your video content, Get in Touch and speak to a member of our video team. --- ### David Wright - The First in Our Series of Marketing Expert Interviews > David Wright, the European Marketing Communications Manager for Microchip, is the first interview in our series of interviewing marketing experts. - Published: 2017-07-28 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/07/david-wright-marketing-expert/ - Categories: News About Napier - Tags: Napier Client News David Wright, European Marketing Communications Manager for Microchip, is the first interviewee in our series of marketing experts. We asked him a variety of questions, first looking to get to know the man behind the marketing expert. We asked him: What do you like to do in your spare time (hobbies)? I like DIY, watching football, going to concerts. What football team do you like? What music do you listen to? Queens Park Rangers is my favourite Football Club. I would say I have a broad taste in music, as it goes from listening to bands such as The Beatles or The Rolling Stones to Philharmonic. What other career would you have chosen if you weren’t in marketing? I like the car industry. When I started my career, I worked at Chrysler and then, I got to do a lot of different jobs including commercial training, accounting, customer relations etc... These jobs led me to marketing. We then asked him to share his insights, opinions and expertise of marketing, to help us understand how marketing has developed and changed over the years. We asked him: What do you think has been the biggest change to B2B marketing in the past three years? Social media has moved rapidly and is more and more significant. Information is now circulating quicker than three years ago. What do you think will be the biggest change in the way you approach your campaign in the next three years? To have a complete rounded campaign not... --- ### We Did it! > On the 18th June, members of the Napier Team took part in the Race for Life, for Cancer Research. - Published: 2017-07-26 - Modified: 2023-11-29 - URL: https://www.napierb2b.com/2017/07/we-did-it/ - Categories: News About Napier On the 18th June, members of the Napier team, including Freya Ward, Janice Ashton, Emily Serna, Clare Nicholson, Sian Hogan, Fiona Challen and Debbie McIntosh, took part in the Race for Life. After a gruelling yet enthusiastic run, we are delighted to announce that we have raised a massive £858 for Cancer Research. Melanie Bright, senior account manager at our sister branch Peter Bush Communications, also raised a huge amount of £225 during her 10K run. This means Cancer Research now has a further £1,083 to help fund the necessary research needed to help cure cancer. Well done team! --- ### BEEAS and Elektra Awards Extend their Deadline > The British Engineering Excellence (BEEA) and Elektra awards have extended their deadline for award entries. - Published: 2017-07-18 - Modified: 2017-07-19 - URL: https://www.napierb2b.com/2017/07/beeas-elektra-awards-extend-deadline/ - Categories: Electronics Media News - Tags: B2B Technology Awards The British Engineering Excellence (BEEA) and Elektra awards have extended their deadline for award entries. BEEA awards have extended their deadline by two weeks, now accepting submissions till Friday 28th July, and the Elektra awards have extended their deadline by a week till Friday 21st July. These extended deadlines allow professionals and experts alike to give further attention to their entries, ensuring they submit award winning submissions. For further information click here for the BEEA Awards and click here to enter the Elektra Awards. --- ### The Napier Approach Explained > A short video to explain how our four-step approach, Determine - Focus - Deliver - Enhance, helps our clients achieve their marketing goals. - Published: 2017-07-17 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/07/napier-approach-explained/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology We believe that applying the right process lets our team do their best work. We often talk about our four-step approach: Determine - Focus - Deliver - Enhance. But what do we mean when we talk about these stages? Well we've created a video to explain why our approach is different from other agencies, and why it will help you achieve your marketing goals. Please enjoy viewing this new video! --- ### Google to Stop Scanning Gmail for Targeted Ads > Google have announced a surprising change, revealing that from later this year, they will no longer search Gmail accounts for targeted advertisements. - Published: 2017-07-16 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2017/07/google-stop-scanning-gmail-targeted-ads/ - Categories: Electronics Media News, Marketing Blog Google have announced a surprising change to their services, choosing to end a practise which they have embraced since 2005, as they revealed that from later this year, they will no longer search Gmail accounts for targeted advertisements. This decision was outlined in a blog post by Google cloud computing chief Diane Greene, who joined the company in 2015 and has played a huge part in the rapid growth of Google’s cloud business. Gmail host more than 1. 2 billion users worldwide, and Google’s decision to end this practise will bring this popular email service in line with its enterprise offering G Suite. Google’s G Suite business bundle have been gaining more enterprise user in the past year, with more than 3 million companies now paying for the G Suite service. Previously, Google has been under fire for their practise of analysing incoming and outgoing emails of Gmail users, and has been heavily criticized by their competitors on privacy concerns. With Google’s cloud business growing rapidly, the company is beginning to move into a different direction, and this move seems like a wise decision. Google have acted to ensure they have effective legislation before the newest GDPR regulation takes place, allowing them to focus productively on selling their services. --- ### Tip Sheet Explains the Facts and Figures of Video Content Marketing > Video Content Marketing Tip Sheet highlights the key metrics and trends for B2B video marketing, from video engagement on your website to social video. - Published: 2017-07-10 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/07/tip-sheet-facts-figures-video-content-marketing/ - Categories: Marketing Blog - Tags: B2B copywriting, Video Marketing in B2B Technology Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use video in their campaigns, with 92% watching B2B videos online. As no stranger to creating video content marketing, with our own Napier YouTube channel, we decided it was time to address the vast amount of data that explores the continual yearly increase in video marketing. Top industry sites and big players like YouTube, analyse video engagement and are more than willing to share their findings. Our Video Content Marketing Tip Sheet highlights the key metrics and trends for video marketing, and we want to help you become inspired, to get started or freshen up your approach to video as a useful and realistic campaign medium. From video engagement to social media and video, our Tip Sheet has all it, to ensure you use video content to your advantage. Click here to download the full version of our Tip Sheet ‘Facts and Figures of Video Content Marketing’. Understanding the Importance of Video... Do you know about Napier's Video Editing Capabilties? Discover what we can do: https://napierb2b. com/2017/07/napiers-video-editing-capabilities/ --- ### Social Media and French Journalists Study > A study conducted with 290 French journalists on social media in 2016, between March 1st and April 15th has been released. - Published: 2017-07-10 - Modified: 2017-07-19 - URL: https://www.napierb2b.com/2017/07/social-media-french-journalists-study/ - Categories: Electronics Media News, Marketing Blog A study conducted with 290 French journalists on social media in 2016, between March 1st and April 15th has been released, revealing that a high percentage of French journalists rely heavily on social media. A huge 91% of respondents use social media and over half, 56% said they could not do without social media. The study revealed that many believe social media is a new indicator for journalists, with 57% using it to measure content effectiveness, whilst 32% of journalists use social media daily to monitor discussions linked to publications. The two main social media sites used are Facebook to publish and promote articles, and Twitter to research information. It is clear that social media has transformed journalism in France, with 65% considering social media as deeply changing journalism; making it no surprise that the young generation aged between 18 and 27 years old are the main age bracket using social media for more than 4 hours per day. This obvious dependency on social media, can be a shock to some, especially journalists within the B2B tech industry. In general, B2B tech professionals will only talk to around 35% of journalists through social media, as many others prefer the almost traditional routes of phone calls or emails. Although it is good to see French journalists are embracing the digital age, the approach we take with general journalists in the B2B Tech sector suggests other journalists won’t be joining them anytime soon. To take a look at the report in full,... --- ### Sadly, Doug Delvin Has Passed Away > We are sad to report that Doug Delvin, Drives & Controls advertising sales director has passed away at the age of 64 - Published: 2017-07-09 - Modified: 2017-07-19 - URL: https://www.napierb2b.com/2017/07/sadly-doug-delvin-passed-away/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques Here are Napier, we are sad to report that Doug Delvin, Drives & Controls advertising sales director has passed away at the age of 64. Doug Delvin (right) next to Sir Bobby Charlton Doug was always a pleasure to work with, and highly thought of by his friends and colleagues, with a passion for the industry which will be hard to beat. He will be deeply missed. --- ### PCIM Europe 2018 Call for Papers Now Open > PCIM’s European Conference 2018 has launched its Call for Papers. The deadline for submissions is 16th October 2017. - Published: 2017-07-05 - Modified: 2017-07-18 - URL: https://www.napierb2b.com/2017/07/pcim-2018-call-for-papers/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications PCIM’s European Conference 2018 has launched its Call for Papers, inviting experts from across the industry to get involved. The conference prides itself in forming a platform for experts to exchange specialist knowledge and learn about the latest results and developments in the field of power electronics. For 2018, PCIM has taken their call for papers one step further, inviting experts from the industry and academia to apply for a lecture or poster presentation, and become a part of the conference program. The deadline for submissions is the 16th October 2017, and the winner will receive a best paper award at the PCIM Europe Conference opening ceremony, alongside 1,000 euros and a paid trip to PCIM Asia 2019 in Shanghai. To find out further information and how to submit your paper, please click here. --- ### What Does HubSpot’s Annual State of Inbound Report 2017 tell Marketers? > HubSpot have released their annual 2017 State of Inbound Report. The report tracks shifts in buying behaviour, marketing challenges and sales strategies. - Published: 2017-07-05 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2017/07/hubspots-annual-state-inbound-report-2017-tell-marketers/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Inbound Marketing for B2B Technology As an agency who work closely with HubSpot, we waited patiently for their annual State of Inbound Report for 2017. Each year HubSpot tracks shifts in buying behaviour, marketing challenges and sales strategies, to learn how Inbound Marketing has developed over the past year, and what predictions there is for the future. 70% of marketers surveyed revealed their top marketing priority to be converting leads into customers. This is an unsurprising result, with only a slight decline of 4% compared to last year’s report, suggesting this is still the biggest challenge marketers face when it comes to Inbound marketing. Last year, we were interested to see that marketer’s biggest priorities for their inbound marketing projects were SEO and blogging. The latest report reinforces this, with 61% of respondents prioritising SEO and 53% prioritising blog creation. The report highlights the ongoing transformations in inbound marketing, revealing paid advertising to be the highest over rated marketing tactic, and reinforces the co-dependent relationship between marketing and sales, with 44% providing a positive reaction in regards to whether sales and marketing is aligned. The 2017 report shows that closing more deals has risen in priority for marketers since last year, and 44% of respondents believe improving the efficiency of the sales and marketing funnel is a main priority. Globally a massive 71% primarily conduct inbound marketing, presenting how importance inbound marketing has become for marketers across the globe. Here at Napier, we were pleased to discover that HubSpot’s findings were closely affiliated with Napier’s... --- ### Do Circulation Audits Matter in 2017? > Publishers submit to circulation audits, yet the quality of the figures varies widely. With the focus now online, do audits from BPA or ABC still matter? - Published: 2017-07-02 - Modified: 2017-07-19 - URL: https://www.napierb2b.com/2017/07/circulation-audits-matter-2017/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications It wasn't that long ago that PR and advertising professionals in the B2B sector spent a lot of time pouring over the latest ABC or BPA circulation audit figures. Ten years ago, online media was still taking off and so print really mattered. Today things have changed, with many companies - particularly those from the USA - demanding that all advertising should be online because it is more measurable. Although I still believe effectiveness should be the main criterion for advertising decisions, and the majority of revenue for some publications is still print advertising, it's clear that across the world publications are inevitably moving towards online distribution. But we're not there yet. Some people still read print and it remains an effective place for advertising. I'm not going to pretend that the average new graduate spends the same time reading print magazines as I did in the year after I completed my engineering degree, but without doubt some engineers still want to receive a physical magazine. In fact it can be argued that print readership is holding up the best among older engineers: the senior decision makers that advertisers so desperately want to reach. Many people also believe that publications are bulking up their print circulations by including less-valuable readers as "no one wants to read print now". Securing reader registrations is hugely expensive, so I can see the logic behind this, but a quick check of the latest audit will answer these questions. Despite this, I hear people mentioning... --- ### Smart Systems Integration 2018 Call for Papers is Now Open > The Smart Systems Integration 2018 has launched its call for papers, inviting experts from science and industry to submit their manuscripts. - Published: 2017-06-28 - Modified: 2020-10-05 - URL: https://www.napierb2b.com/2017/06/smart-systems-integration-2018-call-papers-now-open/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech The Smart Systems Integration 2018 has launched its call for papers, meaning experts from science and industry can now submit their manuscripts and apply for one of the coveted speakers’ slots. The conference will take place in Dresden, Germany from the 11-12 April 2018, and will be accompanied by an exhibition, creating a key platform for the Smart Systems Integration industry to meet and discuss current issues. A variety of topics will be addressed, including all aspects of smart systems, from the international research on new materials and technologies, innovative smart systems and their manufacturing technologies and issues of integration, to applications in the industry. The conference will also present application- oriented topics such as, smart mobility, smart health, smart energy, smart production and smart society, with a special focus on software aspects in connection with smart systems. Awards will be presented to the Best Paper and the Best Poster submissions, and will be rewarded with 500 Euros each, as well as being invited to be a speaker for the event in 2019. To find out more information about this conference and submission requirements, please click here. --- ### Launch of New Publication - Electronics4You > Electronics4You (e4y) is an Italian publication is based on the popular Scoop.it platform and is a multi-channel collaborative content marketing magazine. - Published: 2017-06-10 - Modified: 2017-07-18 - URL: https://www.napierb2b.com/2017/06/launch-new-publication-electronics4you/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Italy and Italian Publications Antonio Cirealla has recently unveiled his latest project, launching his new publication Electronics4You (e4y). The publication is based on the popular Scoop. it platform and is a multi-channel collaborative content marketing magazine. Although it has a similar name to India’s publication ElectronicsForYou, Antonio’s magazine has been in the works since 2008, and since the end of Antonio’s co-operation with Tecnoimprese, he finally found the opportunity to devote the time needed to make Electronics4You into a reality. The publication currently maintains two channels on the Scoop. it platform, with one focused on the Digital Transformation of Things; surrounding topics such as IoT, Blockchain, Cyber Security and Trends. The second channel will focus upon the Electronics Component Industry, and will focus upon matters involving analog, IP, Power, Automotive and Sensors. With plans to further expand the publication into more channels, surrounding the subjects of connected cars, automotive and smart retail. Antonio is encouraging editors and press agencies to publish their own scoops, with a free account on Scoop. it. These scoops from both Antonio and contributing authors will then be published ‘in cascade’ on social media accounts, including Facebook, Twitter and Google Plus, to ensure the publication is known by over 8,000 targeted contacts. --- ### Mary Meeker’s 2017 Internet Trends Report Revealed > Report providing an insight into how the internet, digital services and social media, are increasingly vital to advertisers and marketers alike. - Published: 2017-06-05 - Modified: 2017-07-18 - URL: https://www.napierb2b.com/2017/06/mary-meekers-2017-internet-trends-report-revealed/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques On May 31st, the long awaited annual Mary Meeker Internet Trends report was unveiled (we also blogged about last year's Internet Trends report). Spanning over 300 slides, the report provides an insight into how the internet and digital services, are continuing to be increasingly vital to advertisers and marketers alike, as they strive to improve their advertising and marketing on social media platforms. Digital ad spending was a key part of the report, which revealed advertisers as continuing to move their budgets online with a digital ad spend totalling $73 billion. Google and Facebook are also dominating the digital ad spend online, as combined they account for 85% of total online advertising revenue growth between 2015 and 2016. This increased digital spend has created further pressure marketers to show that digital ads produce results, and this year the report has revealed that marketers biggest challenge on social media is measuring their ROI. Further key findings from the report revealed how improvements in technology are making it easier to attribute offline purchases to online ad spend, and that although financial value of mergers and acquisitions in the tech sector during 2016 was down year over year the number of deals were up. It seems Ad growth is continuing to grow, and was revealed to be driven by mobile as smartphone shipments are increasing with nearly 3 billion users. As the most important report on internet trends every year, it is encouraging to see how improvements in technology and online are constantly... --- ### Selezione di Elettronica Celebrates its 60th Birthday > Founded in 1957, Selezione di Elettronica will mark its 60th birthday with a special issue, celebrating the historic technologies, - Published: 2017-06-01 - Modified: 2017-07-18 - URL: https://www.napierb2b.com/2017/06/selezione-di-elettronica-celebrates-60th-birthday/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications The Italian magazine Selezione di Elettronica is releasing a special issue in June, to celebrate their 60th year. Founded in 1957, Selezione di Elettronica will mark this occasion with a special issue, celebrating the historical changes that the electronic industry has faced, including stories of important technologies which changed the design and presentation of companies and protagonists of the electronics industry. The issue will also include analysis of the challenges of today and tomorrow, as the Internet of Things affects the changes in the market and distribution. This special issue will be distributed to over 10,000 contacts, and will be further celebrated on June 14th, at Selezione di Elettronica headquarters in Milan. --- ### Alastair Winning joins Power Systems Design (PSD) as European Editor > Alastair (Ally) Winning has been appointed European Editor, PSD, strengthening the editorial team after Jason Lomberg recently replaced Alix Paltre. - Published: 2017-06-01 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/06/alastair-winning-joins-power-systems-design-psd-european-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, USA and American Publications Alastair (Ally) Winning has been appointed European Editor, PSD, further strengthening the editorial team at the publication after Jason Lomberg recently replaced Alix Paltre. Ally, who recently moved back to Scotland is a well-liked technical journalist who brings knowledge, experience and credibility to PSD. After studying Electronic Engineering at the University of the West of Scotland, Ally has spent over 17 years in a variety of roles in Europe’s electronics industry including four years as Technical Editor at Premier Farnell element 14 and most recently, over five years as Editor of EPD Magazine. Ally can be reached at: Ally@powersystemsdesign. com. --- ### Electrical Review Magazine Hard at Work > The Electrical Review team have been busy, hosting their second Smart Lighting Summit in March and preparing to publish their annual Specification Guide - Published: 2017-05-28 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2017/05/electrical-review-magazine-hard-work/ - Categories: Electronics Media News The Electrical Review team has been hard at work the last few months, hosting their second Smart Lighting Summit in March and getting ready to publish their annual Specification Guide alongside their July/August issue. Electrical Review’s Specification Guide is a valuable source of information for the electrical engineering industry, featuring exclusive editorial content and a directory of the top companies in the sector, from UPS manufacturers to lighting and automation-related specialists. The magazine has also recently released the videos from their 2017 Smart Lighting Summit, which include all presentations from the day, as well as the panel discussion, featuring some of the day’s presenters and is available on their website www. electricalreview. co. uk. If you are interested in learning more about Electrical Review’s Specification Guide or taking part in the 2018 Smart Lighting Summit, please contact Elinore Mackay at elinorem@electricalreview. co. uk. --- ### PCIM and SMT Hybrid Declare Exhibitions a Success - Published: 2017-05-27 - Modified: 2017-07-19 - URL: https://www.napierb2b.com/2017/05/pcim-smt-hybrid-declare-exhibitions-success/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Shows and Events for B2B Tech As we head towards the end of May, both PCIM Europe and SMT Hybrid Packaging have come to an end for 2017, both declaring their exhibitions huge successes. PCIM Europe 2017 closed with a record result of 10,836 visitors across 3 days. The show featured 465 exhibitors and co-exhibitors, as well as 81 represented companies who showcased new trends, developments and innovations from various fields of power electronics. The exhibition saw a growth from prior years, previously receiving 10,053 visitors in 2016, and only 771 conference attendees, compared to 816 conference attendees this year. SMT Hybrid Packaging 2017 also achieved considerable success this year, attracting around 15,000 visitors, and featuring 420 exhibitors with 32 represented companies. Their conference featured 259 attendees, which was praised for allowing visitors to refresh their knowledge and have conversations with experts. With these important exhibitions continuing to grow with each year, I look forward to seeing what PCIM Europe and SMT Hybrid Packaging will bring in 2018. Both PCIM Europe 2018 and SMT Hybrid Packaging 2018 will be held from the 5th-7th June at the Exhibition Center Nuremberg, Germany. --- ### New Consultant Editor at Electronic Product Design and Test - Published: 2017-05-14 - Modified: 2017-07-19 - URL: https://www.napierb2b.com/2017/05/new-consultant-editor-electronic-product-design-test/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Mark Gradwell has recently joined the IML publisher group, as he replaces Alistar Winning as the new consultant editor of Electronic Product Design and Test magazine (EPDT). Mark joins EPDT with more than a decade experience in the UK and European marketing leadership roles, previously working within the B2B industrial technology marketing communications market at National instruments, and more recently at an PR agency, Technical Associates. Although Mark isn’t an engineer, he has wide knowledge and experience of the industry, working alongside engineers in technology communication roles for nearly 15 years. With experience ranging from writing and producing technical content for clients, to communicating with the engineering press through digital and social channels, Mark is sure to be a perfect fit at Electronic Product Design and Test magazine. Mark will be joined by Sam Holland who has recently started his new role as assistant editor at Electronic Product Design and Test magazine. Electronic Product Design and Test, has become a permanent fixture in the UK electronics market for over three decades, and is the only monthly publication that covers the whole electronic product development cycle across print, digital and online. With the new editorial team in place, and plans to enhance the EPDT across all platforms, we wish Mark the best of luck in his new role as consultant editor. --- ### Marketing Law Update > The ICO have recently revealed their draft guidance of the new General Data Protection Regulation which will rep - Published: 2017-05-01 - Modified: 2017-07-19 - URL: https://www.napierb2b.com/2017/05/marketing-law-update/ - Categories: Electronics Media News, Marketing Blog - Tags: Technology and Marketing Legislation The ICO have recently revealed their draft guidance of the new General Data Protection Regulation which will replace the Data Protection Act 1998. This new regulation will be applied from May 2018, with the aim to set a new higher standard for consent, as it draws upon the Data Protection Act standard of consent in a number of areas, as well containing significantly more detail on European guidance and good practice. This draft version of this guidance, titled Big Data, Artificial Intelligence, Machine Learning and Data Protection has allowed a further insight into the stricter rules both advertising and marketing companies will have to face, once this regulation is in place. The ICO has recently seen progress in artificial intelligence and machine learning, proposing that these a key driver of the developments in the field of big data. This has allowed businesses to process, manipulate and extract meaning from large and complex data sets in ways which previously may not have been possible. With technology such as this influencing the future, it is easy to see why the ICO’s new draft guidance presents a higher standard for consent. This new report includes guidelines such as, to embed a privacy impact assessment framework into big data activities to identify and mitigate privacy risks, as well as proposing that if consent is the basis for big data processing, this will need to meet the new standards and be “unambiguous” and a “clear affirmative action”, which would allow the individual to withdraw the... --- ### IET Innovation Awards 2017 are Open for Entry > The IET Innovation Awards 2017 are open for entries and will be announced at an awards ceremony and dinner on the 15th November 2017 at the Brewery, London. - Published: 2017-04-28 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/iet-innovation-awards-2017-open-entry/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The Institution of Engineering and Technology innovation awards for 2017, are now open for entry. These prestigious awards aim to celebrate the best innovations from not only the industry, but also academia. As they share the landmark work and developments taking place across vital areas of science, engineering and technology. With a wide range of 15 categories to choose from, including transport, sustainability and cyber security. The awards cover every aspect of the engineering industry, with each category judged by a panel of individual and impartial experts. The deadline for entries is the 7th July 2017, and the shortlist will be announced in late September followed by a black-tie awards ceremony and dinner on the 15th November 2017 at the Brewery, London. The awards offer free entry and are open to any individual, company or organisation with any idea, product or technology development. The IET innovation awards are quickly growing in popularity, attracting over 300 entries each year, with an increased 500 guests attending the ceremony dinner this year, to celebrate the successes of the shortlisted entries. To find out more and to share your brilliant ideas at the awards, take a look at the IET Innovation Awards website for more information: www. theiet. org/innovation --- ### Network, Engage and Learn at What’s New in Electronics Live > What’s New in Electronics Live, the biggest UK electronics show will be held at The NEC in Birmingham in Hall 8 from the 9th-10th May 2017. - Published: 2017-04-28 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2017/04/network-engage-whats-new-electronics-live/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications What’s New in Electronics Live is just around the corner, and promises to be a busy event, presenting the latest products and services in the electronics industry. As well as live debates, forums and competitions. Held at The NEC in Birmingham in Hall 8 from the 9th-10th May, there is the opportunity to see over one hundred companies and brands showcasing all aspects and processes of the electronics manufacturing industry, as well as two full days of free technical content. The event also includes an innovations forum, round table debates, and technical workshops. What’s New in Electronics Live isn’t one to miss. Open from 9. 30am to 5pm on Tuesday the 9th, and 9. 30am-4pm on Wednesday the 10th, this event offers companies and individuals to network with key industry contacts, and discover the emerging opportunities and challenges facing the electronics industry. To register and gain speedy entry to the event click here to sign up. --- ### Good News for the German Print Advertising Market > mediaskop recently announced that the German print advertising market in the electronics segment has grown in 2016 by nearly 6%, and digital also increased. - Published: 2017-04-26 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/good-news-german-print-market/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications WEKA FACHMEDIEN revealed a bout of good news, highlighting that mediaskop recently announced advertising statistics showing that the German print advertising market in the electronics segment has grown in 2016. In contrast to last year, print advertising volumes grew by nearly 6% and ad spending rose from 26 million in 2015 to 27. 7 million in 2016. This encouraging growth, reflected well on the German print market, and on WEKA FACHMEDIEN, whose magazine Markt&Technik achieved outstanding advertising turnover growth in 2016; 46% higher than its nearest competitor. The success does not stop there, as both Elektronik and DESIGN&ELEKTRONIK, also achieved increased sales turnover. This news shows that print still isn’t dead yet in Germany, and is actually showing strong growth, despite the move to digital media. --- ### Jason Lomberg replaces Alix Paltre at Power Systems Design (PSD) > Jason Lomberg has been appointed North American editor at Power Systems Design, replacing Alix Paltre, who recently left the publication. - Published: 2017-04-24 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/04/jason-lomberg-replaces-alix-paltre-power-systems-design-psd/ - Categories: Electronics Media News - Tags: Editor News and Updates, USA and American Publications Jason Lomberg has been appointed North American editor at Power Systems Design He replaces Alix Paltre, who recently left the publication to move to Open Systems Media, and also offer a freelance writing service. With seven years at ECN (Electronic Component News) as their digital editor, Jason brings a wealth of online and newsletter experience, as well as a great track record as a journalist. Interestingly, Jason’s most role was at Gannett Newspapers, where he was a regional audience analyst, using analytics to guide decisions across the brand. This means he brings some interesting expertise around maximizing online traffic that could help to boost the performance of the PSD website. Jason’s new position with PSD as North America editor allows him to focus solely on the power market in North America. We're informed that PSD is also in the process of hiring a journalist in Europe to cover the European power news, which will mean PSD is the only English language power publication to have dedicated editorial coverage in both North America and Europe as well as their long-established Chinese based publishing efforts in Mainland China. It's great to see PSD continuing to commit to hiring strong, experienced journalists, and I'm particularly pleased that they have decided to hire resources in Europe as well as the USA. It certainly shows that independent publications can continue to invest, and publishers don't need to sell to large distributors to succeed. Jason can be reached at: Jason@powersystemsdesign. com. --- ### Congratulations to Michelle Winny on the birth of her baby boy! > Huge congratulations are in order for Michelle Winny of Electronics Magazine, on the birth of her baby boy Dylan. - Published: 2017-04-23 - Modified: 2017-04-23 - URL: https://www.napierb2b.com/2017/04/congratulations-michelle-winny-birth-baby-boy/ - Categories: Electronics Media News - Tags: Editor News and Updates Huge congratulations are in order for Michelle Winny of Electronics Magazine, on the birth of her baby boy Dylan. We wish the best to both Michelle and the new addition to her family. --- ### Google Updates Meaning of AdWords "Exact Match" > Google expands close variant matching; includes rewording and reordering of exact match keywords. Aims to make it easier for advertisers to reach customers - Published: 2017-04-21 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2017/04/google-updates-meaning-adwords-exact-match/ - Categories: Marketing Blog - Tags: AdWords and Paid Search Marketing From the 1st April 2017, Google AdWords initiated changes to the way in which close match variants work on exact match keywords. The introduction of this change will see an expansion of close variant matching, to include the rewording and reordering of exact match keywords. In an effort to make it easier to reach consumers in different ways they search. This change has been met with mixed reviews, with writers such as columnist Adam Levy summing up the problem in one simple sentence, that this change will affect “two major parts of what we advertisers have historically loved about exact match: preserving word order and keeping out filler, or “function,” words”. With an air of uncertainty surrounding this change, combined with the previous resistance of the introduction of close variants in 2012, it is no wonder companies are worried about the impact this change will have on their accounts. But not to worry, for as Google’s trust in machine learning continues to grow, there is the belief that advertisers can let the algorithms take over, allowing them to focus more on other aspects of their companies. The positives continue to grow as writer Ginny Martin explained how Google pronounced that their early tests “indicate advertisers could see up 3 percent more exact match clocks on average while maintaining comparable click-through and conversion rates. ” Google is also attempting to soothe advertisers concerns, stressing that they will not change the word order or function words in exact match, if it would... --- ### Publishing as the new information currency > An opinion on the importance of publishing in the digital age, and the impact of distributors entering the market by Brett van den Bosch, editor of Dataweek - Published: 2017-04-21 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/publishing-new-information-currency/ - Categories: Electronics Media News The following is an opinion submitted to us by Brett van den Bosch, editor of South African publication Dataweek. In it, he considers the value of publishing, and the impact of distributors buying their way into the publishing industry. The current era of human civilisation is often described as the information age, but I would argue that we've crossed the Rubicon into what could be better described as the data age. At face value that may seem a trivial distinction, but then so much of our lives has been trivialised into data points to be traded on the online market. Google has evolved from everyone's favourite search engine into one of the world's technology giants on the strength of its business model of gathering data about our online behaviour - our interests, habits, proclivities and naughties - and packaging that data as a commodity to be sold to its clients, the advertisers and marketers of this world. Facebook was built on a similar philosophy, and in case you didn't know, although you technically 'own' all the data they have on you, they can legally do whatever they want with it - photos, comments, the works; it's in their terms and conditions. Of course, the B2B publishing business has evolved to keep pace with the social revolution that is the Internet, by offering an ever expanding menu of online dishes: banner ads, mass e-mailers, podcasts, videos, even pop-up ads (bleugh! ) have become de rigueur. Most publishers in the engineering sector... --- ### Results are out for the Engineer’s Social Media Report > the 2017 results for Engineer's Soical Media Report is now out, presenting elements of social media as growing in importance for engineer's. - Published: 2017-04-20 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/results-engineers-social-media-report/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers, Social Media for B2B Marketers IEEE Engineering360 Media Solutions, recently conducted its annual ‘Social Media Use in the Industrial Sector’ survey. The online survey, which results were released in the Engineering360 Research Report, looked at a broader engineering section, and asked engineers and technical professionals in the industrial sector about their frequency of social media use, which social media platforms they prefer, and what work-related activities they perform on social media. The US based survey targeted 850 respondents who are a mixture of engineers and technical professionals, and although there were no outstanding results from the survey, there were still many interesting findings that are worth the attention. A fascinating finding from the survey is the position social media has established in the industrial sector. As social media has evolved into a reputable media channel, more engineers and technical professionals are beginning to rely on its online services. LinkedIn is the most popular platform among the sector, with a staggering 65% of engineers and technical professionals maintaining an account on LinkedIn. Significantly, the age group 18-34 years old, maintain accounts on nearly all platforms, including Facebook, Twitter and YouTube. Delving further into the results, 54% of respondents use social media to find product reviews, whilst 43% use social media to find out expertise. Although social media’s postion is slowly becoming more important in the industrial sector, the results reveal that it is not a leading channel or prime concern for engineers and technical professionals. 55% of respondents considered social media to have too much noise... --- ### BEEAs and Elektra Awards 2017 open for entry > The British Engingeering Excellence Awards (BEEAs) and the Elektra Awards are now open for entries. It's free to enter, and both have online submissions. - Published: 2017-04-19 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/beeas-elektra-awards-2017-open-entry/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The British Engineering Excellence and Elektra Awards 2017 are now open for entries. Launched in 2009, the British Engineering Excellence Awards have 11 categories, with Engineering Ambassador and New Product of the Year (Aerospace) being introduced for the first time. With previous winners ranging from chip designs to earth moving vehicles, the awards allow you to experience a wide range of the UK’s engineering and innovation capabilities. The Elektra Awards which is now on its 15th year, is described as the most prestigious award in the electronics industry. With 24 trophies up for grabs, across categories such as business awards, and Excellence in Design. Competition is continuing to get harder as companies strive to be the best in the industry. Both awards have an easy, quick online entry process which is completely free. The entry deadline for the BEEAs award is Friday 14th July 2017, and for the Elektra Awards is Friday 16th June 2017. For more information to enter click here for the BEEAs and click here to discover how to enter the Elektra Awards. --- ### Elektor Launches Elektor Business Magazine > The new Elektor Business Magazine will link the electronics industry and research institutions with developers in home labs, startups and spinouts. - Published: 2017-04-17 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/elektor-launches-elektor-business-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Elektor recently began publishing a new magazine under the name Elektor Business Magazine. This new magazine aims to establish "bidirectional links" between the electronics industry and research institutions. As well as ambitious hardware and software developers in home labs, startups and spinouts. Elektor is breaking away from its usual audience, as Elektor Business Magazine aims to educate startup companies on high-tech technology, offering solid guidance to those in need. This interesting turn for Elektor, with the magazine also being printed in both English and German, as well as introducing the importance of bidirectional links, reveals a want for them to expand out of their normal target audience. To find out more, check out the latest editions of Elektor Business Magazine. --- ### Elektor to Host Rebecca Geier’s Workshop Tour for Marketers > Elektor have invited Rebecca Geier to Europe in June to explain concepts to engineers. Her marketing experience includes 14 years at National Instruments. - Published: 2017-04-15 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/elektor-host-rebecca-geiers-workshop-tour-marketers/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Elektor has invited Rebecca Geier to Europe, to host a Smart Marketing for Engineers Workshop Tour on Elektor’s behalf in June 2017. Rebecca Geier is a well- known American marketing specialist, who was a member of the marketing leadership team at National Instruments for 14 years, and holds more than 25 years’ of global marketing experience in engineering and scientific markets. The Smart Marketing for Engineers Workshop tour will aim to present highly tangible and measurable information targeted at any technical audience. Interestingly, Rebecca, similar to other engineers, is known to not hide behind ‘management speak’, as she will zoom in or many different choices a technology oriented company has to make to be successful. Elektor is encouraging business deciders and marketing specialists to take notice of this workshop and participate. With a long list of benefits after you’ve completed the workshop, such as a prioritized plan for marketing investments, and a draft campaign and content marketing plan, it seems this workshop is an opportunity you wouldn’t want to miss. The workshop will consist of a day and a half, and will be held in Munich the 12th-13th June, Berlin from the 15th-16th June, Aachen from the 19th-20th June and Eindhoven on the 22nd-23rd June. To find out more about the in-depth topics covered during the workshop, read about Rebecca's tour on the Elektor website. --- ### Why the hell should we do advertising? > Advertising is becoming less fashionable but, as Napier intern Hannah Kelly shows, good advertising is still effective and should not be ignored. - Published: 2017-04-15 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2017/04/why-the-hell-should-we-do-advertising/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques Advertising and Cost. Two words that can make any marketer shudder, as they cower in their chair with fear. Yet, is the cost really that high? A clever, and effective campaign executed efficiently, will do nothing but create appreciation, as a campaign stands behind values and meanings close to not only existing customers, but also a further reaching consumer base. When you take into account everything advertising does for your company, the cost slowly falls to the back of your mind, like a receding nightmare that fades with time. A campaign allows you to not only strive to be different, but to also prove you are. Apple’s Mac vs PC campaign is a prime example of this. Apple approached their campaign in a way that didn’t just show what a Mac did, but actually proved why it was different. Considered as one of the most successful campaigns ever for Apple, with a 42% market share growth in the first year. Apple plainly show that by being honest, and proving why you are different, is a clear path to the consumer’s heart (and money! ). So what have we got lose if we don’t advertise? In a new world where advertising is strewn all over, from magazines, billboards, and TV. It is impossible to consider the future without advertising, as competitors get more serious and threatening every day. Aside from the obvious of your brand becoming all but forgotten by consumers, advertising campaigns ensure not only a continued interest but also... --- ### It’s not just Arrow who has entered the publishing business > Electropages has been owned by Mouser, but wasn't open about the situation. Read the facts about Mouser's ownership and what we think will happen. - Published: 2017-04-14 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/not-just-arrow-entered-publishing/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications At embedded world this year there were some people muttering about the ownership of Electropages. com by Mouser. I have taken some time to write about this, as I wanted to get my facts right, and I'm pleased to say Electropages and Mouser were both very open and helpful when I asked them about the situation. Electropages was formed when Craig Dyball approached Brian Butler back in 1999 with the idea of creating an online publication for the electronics industry. The publication grew and developed, with a large proportion of their advertising revenue being driven by distributors, and in 2015 they made an eye-catching appointment by bringing highly-respected journalist Paul Whytock into the team. They’ve also been very proactive in developing apps for both iOS and Android. It sounds like a nice little publishing business that frankly has done rather well over the years. But that’s not quite the full story. Back in 2014, the company was quietly sold. Quietly sold to Mouser: a direct competitor of many of the bigger advertisers on the platform. Today Mouser owns all the shares and has the only directorship in the company. Yet it’s my understanding that some of the best customers of Electropages were completely unaware of the fact that they are doing business with a company owned by a major competitor. There is nothing wrong with a distributor owning a publication. Although they didn’t necessarily make a lot of friends with their acquisitions in the USA, it’s arguable that Arrow helped... --- ### New Assistant Editor for Electronic Product Design and Test > Sam Holland, an English Literature graduate from the University of Portsmouth, has been appointed assistant editor at EPDT. - Published: 2017-04-11 - Modified: 2017-04-19 - URL: https://www.napierb2b.com/2017/04/new-assistant-editor-electronic-product-design-test/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Electronic Product Design and Test has recently employed Sam Holland as their new assistant editor. Sam is an English Literature graduate from the University of Portsmouth, and has strong background with admin, publishing and editorial experience. As someone who describes himself as a determined person, we know Sam will be a perfect fit for Electronic Product Design and Test (EPDT). We wish him the best of luck in his new role. --- ### OpenSystems Media appoints new European Editor > Alix Paultre who has been appointed as the new European Editor at OpenSystems Media. He's also responsible for coverage on Power and Analog. - Published: 2017-04-07 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/04/opensystems-media-appoints-new-european-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Alix Paultre who has been appointed as the new European Editor of OpenSystems Media. Alix is taking over from Rory Dear (who is focusing on the commercial side of the business), and will help OpenSystems Media expand their reach into Power and Analog, as he will handle not only European content but also Embedded Analog and Power coverage. Alix is hugely passionate about technology, having experienced many different industries across the technology market. For the past 20 years, he has worked with several media companies including Electronic Products, Advantage Business Media and most recently, Power Systems Design. As one of the last remaining independent media companies, and a leading publisher of electronics magazines, OpenSystems Media believes Alix will be a great fit to their team. Rich Nass, EVP of Embedded at OpenSystems Media, defines Alix as a long-time industry veteran, and is excited to have someone of Alix’s caliber on his team. Alix current resides in Wisebaden Germany, and is looking forward to contributing a regular column on power and helping continue OpenSystems Media’s growth in Europe. He recently left his previous role at Power Systems Design (PSD) after several successful years, and we understand that the search for his replacement at PSD is well under way. We wish Alix the best of luck in his new role. --- ### What’s New in Electronics Live announces inaugural Innovations Forum > What’s New in Electronics Live (WNIE), which will be held from the 9th-10th May at the NEC, has announced plans to hold their first Innovations Forum. - Published: 2017-04-02 - Modified: 2017-11-10 - URL: https://www.napierb2b.com/2017/04/whats-new-electronics-live-announces-innovations-forum/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Shows and Events for B2B Tech, UK and British Technology Publications Following on from the recent announcement of an embedded area, What’s New in Electronics Live (WNIE), which will be held from the 9th-10th May at the NEC in Birmingham, has announced plans to hold their first Innovations Forum. The inaugural innovations forum will discuss ‘Open Innovation as a New idea, Device or Method. Driving towards 2020, what does innovation mean to you and your business? ’ With plans to encourage professionals to take part from all different aspects of the supply chain, I’m sure this discussion will not fail to grasp the attention of industry experts. It will be held on May 10th, from 10. 00-12. 00 and will bring together five key industry professionals, who will give a concise innovation technology focussed presentation, and will be covered by key members of the media. With the forum’s main focus to transfer knowledge and improve competitiveness surrounding the key strengths of the UK, it is no wonder the seats are filling up fast. --- ### Electronics Notes Rising in Popularity > Electronics notes, the guide for students and new engineers, is now serving over 100K pages per month, showing strong growth since its launch in Oct 16. - Published: 2017-03-30 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/03/electronics-notes-rising-popularity/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Electronics Notes is a web based online resource platform which provides radio and electronics tutorials and notes which aims to teach and help their audience learn about electronics. The site, which has only been live since October last year, is now serving over 100k page views a month, and is continuing to see an increase in the amount of traffic on the site. Electronics Notes, is adding new resources regularly and have developed their own YouTube channel, which already has 500 subscribers after only 3 and a half months. It is nice to see that experts, and professionals alike are taking advantages of these resources available to them, and as Electronic Notes continues to rise in popularity, I’m sure more people will become aware of how vital sites like these are to helping the electronics industry grow and expand. --- ### Updated Specification for LinkedIn Sponsored Content > Find out what the changes to the format of sponsored content will mean to B2B technology marketers using this important advertising platform. - Published: 2017-03-25 - Modified: 2019-11-12 - URL: https://www.napierb2b.com/2017/03/updated-specification-linkedin-sponsored-content/ - Categories: Marketing Blog Just over a month ago, LinkedIn started gradually rolling out its new desktop experience. This redesign was prompted by user feedback in an attempt to make using LinkedIn a faster and more intuitive experience and to be more consistent with the mobile app experience. As part of this project, LinkedIn has changed the way sponsored content will be displayed. With sponsored content providing the best ROI on LinkedIn for B2B marketers (according to our data), it's important to understand what the changes will mean. What’s new for LinkedIn sponsored content? Navigation has been simplified and on viewing user’s profiles, the new ‘highlights’ section makes it easier to see mutual connections, group memberships and employment history users might have in common. Why does this affect B2B marketing? As a part of this shake up, Sponsored Content ads will be displayed in a different format ‘for an optimal viewing experience’. This change means that Sponsored Content ads will appear larger in the news feed, meaning that images are more important than ever. In addition, sponsored content ads will no longer display description text. See the screenshots below for a before and after view. The description text is underlined in red: BEFORE: AFTER: . The removal of description text means that marketing messages in the introductory text need to be even clearer. When including links to landing pages or website pages, the sponsored content post title and image will be automatically scraped from these pages, so you need to ensure that your web... --- ### Why Should you Bother with Social? > Napier Intern, Hannah Kelly, discusses why companies, even those in B2B, need to take advantage of social media in their campaigns. - Published: 2017-03-21 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2017/03/why-should-you-bother-with-social/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers As social media continues to integrate itself into our everyday lives, the importance of incorporating social into business, B2B or otherwise is clearly becoming apparent. Social media continues to open new doors and opportunities, making businesses struggle with the sudden importance of having a social media presence. Often businesses can be wary of social media, believing it can be a time drain on their resources, a waste of money or a place negative comments can make a home. Yet, what most businesses do not realise is with the correct understanding of social media, it can be your best friend, rather than your enemy. There is no need to update, monitor and report on all your social channels. Instead the focus needs to be on the channels that your target audience use and engage the most. Taking advantage of this, is your way to an easier journey with your consumer. In 2015, Spotify capitalised on its target audience’s favourite social media sites, in this instance Twitter and Instagram, where they released their #foundthemfirst campaign. This involved promoting Spotfiy’s recently launched online tool that scanned users’ music history, informing them if they were early listeners of artists who later became mainstream. The hashtag #foundthemfirst instantly became a popular trend, with thousands participating, proving that if social media tools are utilised correctly, campaigns can become a huge success. Still convinced social media isn’t worth the hassle? Let see if these 5 benefits of social media change your mind: Social media allows almost instant... --- ### Electronics Bulgaria Celebrates 5th Anniversary > Electronics Bulgaria launched in 2012 and is the largest Bulgarian web portal for Electronics, providing daily information for professionals in Bulgaria. - Published: 2017-03-19 - Modified: 2017-07-17 - URL: https://www.napierb2b.com/2017/03/electronics-bulgaria-celebrates-5th-anniversary/ - Categories: Electronics Media News - Tags: Bulgaria and Bulgarian Publications Congratulations to Electronics Bulgaria who are celebrating their 5th Anniversary, having launched in 2012. Electronics Bulgaria is the largest Bulgarian web portal for Electronics, providing specialized information on products, technologies and know-how services for the industry. It provides daily, up to date expert and valuable information for professionals working in the industrial sector in Bulgaria. As one of the 11 specialized portals in the group IndustryInfo. bg, which holds 90,000 monthly readers and 20,000 subscribers, the Bulgarian web portal has become a popular and very useful source of information for professionals. Due to Electronics Bulgaria’s content and focus, the portal has been formed as a unique media channel connecting specialized companies with their target audiences. We wish Electronics Bulgaria the best of luck for the future, and may their success continue. --- ### Datateam Business Media unveils UK Manufacturing Magazine > Datateam Business Media have decided to launch a new online publication 'UK Manufacturing' dedicated to helping the industry. - Published: 2017-03-13 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2017/03/datateam-business-media-unveils-uk-manufacturing-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications As Brexit presents challenges for the manufacturing industry, manufacturers are striding forward with a positive attitude. Manufacturers appear to be quietly confident about the conditions in their industry, with firms focused on delivering ambitious growth plans and feeling positive about productivity and sales for the year ahead. With this positivity in mind, Datateam Business Media have decided to launch a new online publication 'UK Manufacturing' dedicated to helping the industry. The magazine, released each quarter, will look at the latest technology, products and solutions available to firms, in an attempt to help manufacturers become more agile, competitive and profitable. In these increasingly uncertain times the industry is facing, UK Manufacturing aims to help manufacturers overcome the potential challenges ahead, as we move further into 2017. To receive your own copy of UK Manufacturing, straight to your inbox, sign up online --- ### MMG Publishing and CIE appoint New Members to their Teams > MMG Publishing have appointed Charlotte Morgan, as their new Director of Sales, whose focus will be heading up sales across the MMG portfolio. - Published: 2017-03-13 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2017/03/mmg-publishing-cie-appoint-new-members-teams/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications MMG Publishing have appointed Charlotte Morgan, as their new Director of Sales, whose focus will be heading up sales across the MMG portfolio. This will include magazines such as Electronics Sourcing UK and Ireland, Electronics Sourcing Europe, and Electronics Sourcing Deutschland. Charlotte is joining the team after her successful time at CIE as advertising manager, and Mark Leary, MMG’s publisher, is delighted to have Charlotte as part of the team. Having previously work together, Mark describes Charlotte as professional, successful and ideal for the role, and will help to further expand MMG’s organic growth and portfolio. A further congratulations is in order for Neera Khan, who has taken over from Charlotte at CIE, as advertising manager. Neera previously worked as a sales executive for the monthly publication Show House, and prior to that she was a sales executive for C21 Media who sell B2B news within the TV industry globally. We wish both of them the best of luck in their new roles. --- ### Why should you write a book? (and simple ideas to help you write your own) > Writing a book is a great way to reach B2B customers, particularly those in the technology sector. Find out how easy it can be to write a book. - Published: 2017-03-12 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2017/03/write-book-for-b2b-marketing/ - Categories: Marketing Blog In the last 6 months we’ve seen a trend emerging here at Napier. Marketing collateral is big part of our remit with our B2B technology clients and recently we’ve been involved in creating books - lots and lots of them! We’re huge advocates of the inbound methodology (in case you hadn’t noticed! ) and in order to execute this methodology successfully you need great content. If you are a B2B marketer, you really should write a book! Books for lead generation Books are a great resource to give your prospects. Packed full of information about the challenges and frustrations your clients may face and by providing a solution of how you can help to solve them, books are up there as one of the best content giveaways for lead generation. All you need is a landing page with a form, some compelling copy about the contents of your book and a PDF copy of the book itself . The reason why books work so well is that they are seen as highly valuable by prospects and the exchange of an email address for all this great information seems like a fair deal. Books as a sales tool In just the same way that books can help you to generate leads, they are also great as a leave behind at a meeting or take-away from a trade show. By creating your own book you can customise the content as you see fit and create different versions for each of your buyer... --- ### What’s New in Electronics Live adds an Embedded & Developer Area > The cancellation of the 2017 UK Device Developers Conference means What’s New in Electronics Live adds an Embedded and Developer area to their event. - Published: 2017-03-10 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/03/whats-new-electronics-live-embedded-developer/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications What’s New in Electronics Live, the newest event of 2017, will be held from the 9th-10th May at NEC Birmingham, offering the opportunity for visitors and exhibitors to network with key decision makers and experts from the electronics industry. The unfortunate cancellation of the 2017 UK Device Developers Conference, left the software and chip arena without a platform within the UK. With many experts from this area keen to make impact on the UK, the What’s New in Electronics Live have decided to add an Embedded and Developer area to their event. This area will be formed through a mix of technical content, stand space and smaller showcase pods, to ensure the platform is successful in engaging its visitors. Pricing for this particular area has also been reduced, to encourage companies to participate and support this area by showing their products, and speaking and reaching out to other members within their network. There has already been huge support received, with companies such as Hitexd, Lauterbach, Vector and Phaedrus already committed to being involved. The organizers of What’s New in Electronics Live also have a large database, which is currently reaching out to over 75,000 email addresses and 8,500 social media followers, in an attempt to interest and encourage more companies to take part. --- ### Outsourcing Content Generation > Although the "experts" on a product or service are in your company, it doesn't mean that they are the best people to generate content to attract customers. - Published: 2017-03-05 - Modified: 2017-04-21 - URL: https://www.napierb2b.com/2017/03/outsourcing-content-generation/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology It can be surprising how many myths you discover when you look into the workings of a business, especially surrounding content generation. There is an illusion surrounding content, which is that only the company has the expertise write about the company and its products. Basically, people are reluctant to relinquish their control over content written. It seems some companies are missing a beat, however, as outsourcing content often produces a better quality result and significantly benefits the company. Agencies are a popular choice for companies to outsource their content to, as they provide a fresh, and sometimes much-needed distinct approach to the content, which can inspire new and different ideas. Negative perceptions often surround the notion of outsourcing content, as many companies believe that no one else will know their brand or products as well as they do. It is also viewed as a costly thing to do, as companies believe there is no need to outsource, when their own employees have the skills and information to write the content themselves. To me, it seems companies are struggling to understand their priorities, and are failing to take advantage of opportunities which are thrown at their feet. Outsourcing provides a new creative stream of ideas, as well as providing a new perspective on products, that the company would never have been able to deliver. Cost is not a problem either, as I can guarantee is it not as expensive as expected, and really, who can be worried about the price when... --- ### Apprenticeship graduation and next steps > In this latest apprenticeship blog, Taylor from our team at sister agency Peter Bush Communications talks about her apprenticeship experience and whats next - Published: 2017-03-03 - Modified: 2017-03-07 - URL: https://www.napierb2b.com/2017/03/apprenticeship-graduation-next-steps/ - Categories: News About Napier - Tags: Apprenticeships at Napier In this latest apprenticeship blog, Taylor from our team at sister agency Peter Bush Communications talks about her apprenticeship experience and what's coming next for her... head over to the Peter Bush Communications site to read Taylor's Blog. --- ### What's it like to be a digital marketing apprentice? > This week is National Apprentice Week and today we hear from Emily about her experience as a digital marketing apprentice at Napier. - Published: 2017-03-03 - Modified: 2017-03-03 - URL: https://www.napierb2b.com/2017/03/51010/ - Categories: News About Napier - Tags: Apprenticeships at Napier The last 4 months at Napier have flown by, and I can safely say I am still enjoying it as much as my first day. This is my second blog for Napier, read my first blog here. Napier is a great place to work as I continue with my apprenticeship - it provides a motivated and friendly working environment, everyone here at Napier are always willing to help me if I’m stuck or have any questions. My colleagues are really driven to help me progress throughout my work, and always keep me busy with new work. My biggest project has been working on a Marketing Automation eBook that addresses all the mistakes that companies are prone to making when it comes to Marketing Automation. It was pretty hard to begin with for someone who has no knowledge in this field, but the project has really helped me learn and understand more about the topic. Using social media is something that I have been used to as an active social media user, but now I know how to use social media more effectively, specifically for business use. As a result of this I am responsible for curating content for some of Napier’s social channels. I monitor social feeds to find relevant content and schedule posts in advance, I was glad to hear from the directors that the Klout score had increased since I’ve been active on the accounts, after I found out what that meant of course... a Klout Score is... --- ### Tech Publications' Plans for 2017 Reveal Surprising Results > European B2B technology publishers seem stuck in their ways, with a continuing focus on print, little enthusiasm for data and reliance on Google for traffic - Published: 2017-03-02 - Modified: 2017-04-21 - URL: https://www.napierb2b.com/2017/03/tech-publications-plans-2017-reveal-surprising-results/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers At Napier, we take a keen interest in knowing the future of the technology industry, from marketing to the publication world, so at the end of 2016, we launched our B2B Tech Publications Outlook 2017 survey. Our aim was to gather a deeper insight into Tech publications plans for 2017, with an interest on their view of the importance of social media, native advertising and print magazines. The data collected from several tech publications proved to be surprising, presenting the respondents as finding it tough to be innovative and grow with new digital technology. A surprisingly strong consensus was that print magazines will still be very important in 2017. Although digital media consumption is continuing to grow, European publishers are still making good money from print. The results also showed tech publications are reluctant to use social media: when asked if social media would be important to their publication in 2017, only 50% of respondents believed it would be. This is an unexpected result, suggesting tech publications feel no need to change their ways, and in fact are quite happy taking a traditional approach. Interestingly, our results revealed that Tech publications believe native advertising will grow faster than social media. When questioned how important social media and native advertising will become in 5 years, native advertising was favoured as being the most important to tech publications. For 2017, tech publications continued to surprise us with their main priorities. Increasing revenue from data was the lowest priority for tech publications. Many... --- ### It's official - Napier is one of the Top 10 B2B PR Agencies in the UK > Napier has been listed as one of the UK's top 10 B2B PR Agencies in B2B Marketing's 2017 bench-marking report. - Published: 2017-02-28 - Modified: 2017-02-28 - URL: https://www.napierb2b.com/2017/02/official-napier-one-top-10-b2b-pr-agencies-uk/ - Categories: News About Napier - Tags: B2B Technology Awards, PR and Media Relations for B2B Tech Napier has been listed as one of the top 10 B2B PR Agencies in the UK. The ranking forms part of B2B Marketing’s annual Benchmarking report which offers a guide to the UK’s leading B2B Marcomms and PR Agencies. In recent years Napier has been climbing the rankings in a number of bench-marking reports, having previously been ranked in the top 40 UK agencies list and named as one of the top 10 fastest growing agencies in the UK by B2B Marketing. Napier has also featured in PR Week’s Top agencies outside London list, ranking in the top third out of 150 agencies. Managing Director, Mike Maynard says, “As a results driven agency, we are so thrilled to receive accolades such as this from B2B Marketing. We pride ourselves on delivering the very best campaigns for our clients and working in the B2B sector is incredibly hard work but equally rewarding. Client feedback is always invaluable but this acknowledgement is the icing on the cake. Our focus has always been in the B2B sector with technology PR and marketing being our niche, and this recognition of our continuing efforts is fantastic for all of us at Napier. ” The B2B Marketing bench-marking report is in its twelfth year and includes rankings of the UK’s top 75 B2B Marcomms agencies, as well as the results of exclusive research and insights into the state of the B2B agency landscape. --- ### The BEEA's Awards 2017 are open for entries... > The British Engineering Excellence Awards (BEEAs) 2017 are now open for entries and recognise innovation in design as well as outstanding performance. - Published: 2017-02-24 - Modified: 2017-02-24 - URL: https://www.napierb2b.com/2017/02/beeas-awards-2017-open-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards The British Engineering Excellence Awards (BEEAs) for 2017 are now open for entries. Having launched in 2009, entries span a huge range of industries, with previous winning entries including chip design, kinetic energy recovery, marine communications as well as medical imaging technology. If you have developed breakthrough technology, grown an innovative business or excelled in your specialist field, then why not enter the British Engineering Excellence Awards? The BEEAs reward companies who have shown innovation in design within the last year and the design engineers who made those innovations possible. The Awards also recognise outstanding performances from engineering consultancies, start-ups and small companies. The 2017 categories are: Consultancy of the Year Design Engineer of the Year Design Team of the Year Engineering Ambassador Materials Application of the Year New Product of the Year (Aerospace) New Product of the Year (Electronic) Enter online now See the BEEAs website for further details and follow @TheBEEAs for updates and latest news --- ### Interempresas Media announces new publication Eurofach Electronica > Interempresas Media launches Eurofach Electronica thanks to the acquisition of the technical publications Eurofach and Electronica & Communicaciones - Published: 2017-02-22 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/02/interempresas-media-announces-new-publication-eurofach-electronica/ - Categories: Electronics Media News - Tags: Spain and Spanish Technology Publications The publishers of Electronica & Communicaciones, Interempresas Media, has taken a step further in its expansion strategy thanks to the acquisition of the technical publications Eurofach and Electronica & Communicaciones and the resulting creation of Eurofach Electrónica. Eurofach Electrónica will have 6 issues per year with a circulation of 12,500 and a newsletter subscriber base of 11,400 due to the acquisition. Cristina Minguez from Electronica & Communicaciones takes the helm as editor of Eurofach Electrónica. Interempresas Media is part of the Catalan Nova Àgora Group which currently publishes 40 printed magazines, 55 e-magazines, and more than 115 industry newsletters per month. As such Interempresas Media has one of the best known industrial portals aimed at Spanish-speaking readers in the world, with an average of approximately 900,000 visits each month. --- ### Chapter 4 - Marketing Automation Mistakes eBook - Marketing Funnel and the Buyers’ Journey > To create effective marketing automation campaigns it’s important to understand the journey your prospects go through from being a visitor to a customer. - Published: 2017-02-20 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2017/02/chapter-4-marketing-automation-mistakes-ebook-not-building-campaigns-around-marketing-funnel-buyers-journey/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, B2B Technology Marketing Strategy, Marketing Automation for B2B Technology Here's the latest chapter from our eBook, catch up with chapter 1, chapter 2 and chapter 3 now. To create effective marketing automation campaigns it’s important to understand the various stages that potential customers go through, from the very first interaction with your brand to the most important goal, conversion, and all the way to loyalty and becoming a brand evangelist. This process is normally modelled using a marketing funnel, or describing and documenting a buyer’s journey for each of your key personae. Understanding the Buyer's Journey A simple four-stage model created by HubSpot is something we frequently use with our clients. This model explains that there are four stages in the journey to be considered: awareness, consideration, conversion and delight. The first step to take is to raise awareness of an issue that your target audience has, one that your company is an expert in this field. The prospect then needs additional information to help him consider which approach to take to overcome their challenge. Only once they have moved through these two initial stages should you try to convert them to a customer by selling your product or service. Finally, once they are a customer, you should focus on retention by continuing to delight them with your marketing content. Modelling your marketing funnel or buyer’s journey helps you create more conversions from your leads, but mistakes in this process cost time, profit and energy. By identifying or even avoiding these mistakes early on you can start to build... --- ### Firmware magazine to celebrate Embedded IoT Conference ‘17 with a special edition > Italian digital magazine Firmware are planning a special printed edition in April to celebrate the Embedded IoT Conference in May 2017 - Published: 2017-02-20 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2017/02/italian-magazine-firmware-to-celebrate-embedded-iot-conference-17-with-a-special-edition/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Firmware the digital Italian magazine, plan to produce a special printed edition for their April issue, surrounding the Embedded IoT conference 2017. Firmware Magazine, currently published by EMCelettronica, has previously focused on embedded electronics, technology and components. Their special edition for April will be focused around the conference, with plans to distribute this issue at the event. The Embedded IoT conference 2017, will be held in Milan at the Marriott Hotel from the 16th to the 17th May. The conference will feature insights into the main applications of IoT, including Smart Home, Supply Chain Management and Industry 4. 0. Key business topics at the event will include: Smart Environment, Smart Parking, eHealth, Waste Management and Smart Lighting. Excitingly, due to the collaboration with partners and trade associations, the event will also feature live demo areas and “hands on” experiences on innovative IoT solutions for the respective technologies. See the Embedded IoT Conference website for more details, and follow@ElettronicaOpen for further updates and information. --- ### A fond farewell to Donal McDonald > Napier is shocked and saddened at the sudden death of Donal McDonald, publisher of several influential electronics titles. - Published: 2017-02-17 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2017/02/fond-farewell-donal-mcdonald/ - Categories: Electronics Media News Napier is shocked and saddened at the sudden death of Donal McDonald, publisher of several influential electronics titles including Electronics Components World and Electronics Production World. Donal died of a massive stroke while preparing for the APEX show in San Diego in February. Donal was a familiar presence at all our industry’s major events. He began his career working in the family media company in Ireland before forming his own business and expanding to offer Pan-European coverage with a global perspective. He was one of the first publishers to fully embrace the digital age, spotting its potential early on and offering his publications as an App before that became a general practice. His many business acquaintances were proud to call him friend as well professional colleague. Known for his generosity, kindness and charm, as well as his business acumen, Donal will be remembered for his inclusive spirit – he always invited everyone to the party. Away from business, Donal loved martial arts and poker. He will be greatly missed by everyone who knew him, and our thoughts are with his partner, Ann, and children Dan and Leah. If you didn't know Donal, read his obituary on ECW. --- ### Manufacturing & Engineering event returns to Newcastle > Manufacturing & Engineering is the leading exhibition and conference in the North East, celebrating manufacturing technology and design engineering. - Published: 2017-02-13 - Modified: 2017-02-20 - URL: https://www.napierb2b.com/2017/02/manufacturing-engineering-event-returns-newcastle/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Now in its third year, Manufacturing & Engineering is the leading exhibition and conference in the North East, celebrating manufacturing technology and design engineering and their importance to the economy of the North of England. This award winning exhibition and conference takes place on the 5 & 6th July, registration for tickets is free. Manufacturing & Engineering comprises three key elements: keynote conference sessions from industry leaders, practical workshops and an exhibition of over 90 suppliers. In response to feedback from previous visitors the 2017 show will feature a new Subcontractor Village, hosting subcontractors from the North East alongside returning global suppliers and design consultancies. New for 2017 will be a virtual reality demo area where visitors will be able to take part in hands-on demonstrations of the latest VR design and manufacturing technology. Manufacturing & Engineering is delivered in association with Eureka, Machinery and Works Management magazines. Register for your free ticket now and follow all the latest news @MandE_Events --- ### Finland to Host their first ever Embedded Conference > Finland will hold their first ever Embedded Conference in May, hosted by ETN. The event will have significant keynotes and panel discussions. - Published: 2017-02-10 - Modified: 2017-02-27 - URL: https://www.napierb2b.com/2017/02/finland-host-first-ever-embedded-conference/ - Categories: Electronics Media News - Tags: Finland and Finnish Technology Publications Finland will hold their first ever Embedded Conference in May this year, hosted by the publishing house ETN. This one-day event will be invitation only, gathering professionals from both the embedded hardware and software industries. The event will have significant keynotes, panel discussions and two technical tracks; Software and Hardware solutions. The website for this event has just gone live - visit Embedded Conference Finland for more information. If you’d like to get involved and participate as an exhibitor, get in touch with Editor-in-Chief Veijo Ojanperä at vo@etn. fi, or Sales Manager Anne-Charlotte Sparrvik at ac@etn. fi for more information. --- ### More Good News for Hüthig > Huethig have continued to grow and expand in this new year, as they welcome a new member to their team and Dr Ingo Kuss is promoted to Editor-in-Chief. - Published: 2017-02-09 - Modified: 2017-02-20 - URL: https://www.napierb2b.com/2017/02/good-news-huethig/ - Categories: Electronics Media News - Tags: Napier Client News Hüthig have continued to grow and expand in this new year, as they welcome a new member to their team. Therese Meitinger has joined the Hüthig electronics team in Landsberg, Germany, as their newest online editor for Electronics Media. Therese has huge amounts of experience in journalism and her role will also include helping Andrea Hackbarth in regards to covering electromechanics issues. In other news, Dr Ingo Kuss, already a valued member of Hüthig, has been promoted to the position of deputy Editor-in-Chief for AUTOMOBIL-ELEKTRONIK, elektronik industrie, emobility tec, elektronik journal and all-electronics. de. We wish Therese the very best in her new position and many congratulations to Ingo on his promotion. --- ### A year in the life of an Apprentice Ambassador > 6-10th March 2017 is National Apprenticeship Week. Read about Freya's experience during the first year after her apprenticeship with Napier. - Published: 2017-02-09 - Modified: 2017-02-09 - URL: https://www.napierb2b.com/2017/02/year-life-apprentice-ambassador/ - Categories: News About Napier - Tags: Apprenticeships at Napier What a year! Since completing my apprenticeship in June 2015, I have received four awards; two CIM certificates, presented on the radio, addressed over 300 apprentices at a graduation ceremony and even met the Prime minister at No. 10! – how did I get so lucky? Humble Beginnings It all started in May 2015, myself and Mike were presenting at the local FSB Apprenticeship Event, a member of the audience suggested that I enter the National Apprentice Awards 2015 in the intermediate apprentice of the year category, with only a week until the entry closing date, we submitted my entry and hoped for the best. Soon August arrived along with an email stating that I had been shortlisted as a Regional finalist and an invitation to the South East Region Apprentice of the Year awards. On the 21st October myself, Dave and my partner travelled to HMS President in London, where I was awarded with the South East Intermediate Apprentice of the Year Award! It took me completely by surprise, and I felt incredibly proud. The recognition from this award was amazing, I was invited to present my experience on local radio stations and an Apprenticemakers webinar as well as short news stories being written about Napier and our apprentice journey in local papers! Shortlisted for the National Finals! In December 2015, I received an email notifying me that a decision had been made by the national judging panel, and I had been shortlisted as a National finalist – it... --- ### Embedded World 2017- The best one yet? > Embedded World brings together the international embedded community in Nuremberg, Germany from 14th to 16th March, and this year's show is bigger than ever - Published: 2017-02-09 - Modified: 2017-02-20 - URL: https://www.napierb2b.com/2017/02/embedded-world-2017-best-one-yet/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Embedded World Conference will soon be upon us, and many are predicting this year’s event will be the most successful yet. The conference held in Nuremberg, Germany from the 14th-16th March, has built itself a reputation as the best place for meeting and networking with peers from the international embedded community. Having reached its fifteenth year, the conference is continually growing with this year's display area expected to be considerably larger than last years, with 1000 exhibitors already expected to take part. The theme of the conference is ‘Securely Connecting the Embedded World’, with the main topics including Internet of Things, Security and Safety, Software and Systems Engineering, Hardware Engineering, Embedded OS and management Focus. Keynote speeches on the topical issues of ‘The Internet of Things’ and ‘Security and Safety’ will also be a hugely important element of the conference held by Rick Clemmer, CEO of NXP and Riccardo Mariani, Chief Functional Safety Technologist at Intel. To learn more about the conference, visit the website or follow @embedded_world for recent updates and information. --- ### Chapter 3 - Marketing Automation Mistakes eBook - Lack of personalisation > Read the third chapter from our new Marketing Automation mistakes eBook. This chapter discusses personalisation of content and offers re-targeting tips. - Published: 2017-02-09 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2017/02/chapter-3-marketing-automation-mistakes-ebook-lack-personalisation/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Marketing Automation for B2B Technology Here's the third chapter from our new Marketing Automation mistakes eBook. if you missed them, catch up with Chapter 1 and Chapter 2 now. Many people wrongly believe that marketing automation makes communication sound robotic, this indicates that the people who believe this don’t fully understand what marketing automation does. On the contrary, marketing automation enables marketers to engage with their prospects, leads and customers better than ever with tailored content and progressive profiling. When using marketing automation, it is important not to overlook personalisation of content – adding someone’s first name at the top of an email is not enough. Personalisation is one of the subtle tactics that marketers can use to foster loyalty in their customers and win favour, helping them to stand out from the competition. With many companies having more complex buyer’s journeys and longer sales cycles, personalisation is beneficial for both the company and the customer. To maximise success, companies need to know their customers likes and dislikes. Each buyer’s journey is different because every buyer will have their own unique wants, needs and concerns, their own motivations and goals; which are constantly changing. How does marketing automation help with personalisation? Personalisation is needed on your website and marketing automation platforms can help here through the use of content optimisation systems to deliver the right content to visitors; content is generated based on different factors such as where their IP address is registered (geographically), whether they have visited the website before, or typically what their... --- ### Electronic Notes revamp boosts growth > Electronic Notes website revamp in October 2016 has resulted in a huge boost, with the popular site seeing page views in excess of 100k a month - Published: 2017-02-08 - Modified: 2017-02-20 - URL: https://www.napierb2b.com/2017/02/electronic-notes-revamp-boosts-growth/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Since the revamp of Electronic Notes website in October last year, the popularity of the site has begun to rise, resulting in over 100k page views a month. Impressively, although the site has only been live since October, they have received a considerably remarkable amount of traffic in this short time. The site is continuing to grow, as resources are added and updated regularly, including launching their first YouTube channel. With an online presence becoming increasingly important in this industry, Electronic Notes have taken advantage of this, achieving 500 subscribers in their first 3 and a half months on YouTube. To discover more about Electronic Notes take a look at their website at or subscribe to their YouTube channel --- ### Chapter 2 – Marketing Automation Mistakes eBook – Lack of integration with CRM systems > Read Chapter 2 from our Marketing Automation Mistakes eBook to learn about the importance of integrating your CRM system with your automation platform - Published: 2017-02-03 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2017/02/chapter-2-marketing-automation-mistakes-ebook-lack-integration-crm-systems/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies, Marketing Automation for B2B Technology In this post we give you the second chapter of our Marketing Automation Mistakes eBook. Missed the first chapter? Read Chapter 1. here. Marketing automation and customer relationship management systems (CRM) are complimentary tools and help to keep sales and marketing teams connected, so it’s crucial they work well together. Without integrating your marketing automation software and your CRM, your data can only be kept up to date through manual input, which let’s face it, no-one has the time for. , An up to date CRM system that is updated automatically with activity both from your company or by the lead will help sales teams to prioritise hot or warm leads that are more likely to result in a sale, which keeps everyone happy. Marketing automation helps you to follow up when prospects and leads complete top-of-the-funnel activities, such as website visits, opening emails, filling out a form, or reading your blog. Marketers can use automation software to schedule and track marketing campaigns of all shapes and sizes, from targeted email campaigns, through to social or even database wide mass communications. These stats are packed full of insight, helping your marketing efforts to go much further. How are CRM systems and Marketing Automation different from each other? Customer relationship management is a strategy for managing all your company’s relationships and interactions with customers as well as potential customers. A common assumption is that Marketing Automation software and CRM software are the same thing; but they’re not. The main difference between... --- ### 2016 Data Protection legislation roundup > From the Privacy Shield and General Data Protection Regulation to Brexit and the DIgital Economy Bill, 2016 was a busy year for data protection. - Published: 2017-01-31 - Modified: 2017-01-31 - URL: https://www.napierb2b.com/2017/01/2016-data-protection-legislation-roundup/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation 2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they can and cannot send emails, some found out the hard way as regulators across Europe dealt out some significant punishments. How up to date is your data protection knowledge? Do you remember the implications of these things that happened in 2016? Privacy Shield (the replacement to Safe Harbor) The General Data Protection Regulation The impact of Brexit on data protection Digital Economy Bill e-Privacy Directive (which bizarrely didn't get any privacy as a draft was leaked) Check out the review of data protection in 2016 by Osbourne Clark to find out more about what happened last year, and how it will change your marketing in 2017. --- ### Do Engineers Really Care About Time-to-Market? > 2016 Mind of the Engineer revealed that managers don't think engineers should be responsible for profitability. Does this mean messaging should change? - Published: 2017-01-31 - Modified: 2017-01-31 - URL: https://www.napierb2b.com/2017/01/engineers-care-time-to-market/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers The 2016 Mind of the Engineer survey covers many aspects of the electronics engineering industry, and here at Napier, we took an in-depth interest into the results, presenting our clients with the most significant and interesting outcomes of the survey. One feature which really stood out were the results involving the responsibility of profitability. It seems directors do not believe engineers or engineering managers should be responsible for profitability of their company, as 66% of respondents believed profitability was the primary responsibility of corporate management. This is particularly interesting as there seems to be so much focus from electronic component vendors on profit-related messages such as time-to-market. With such a high percentage believing profitability is a primary responsibility of corporate management, it's interesting to analyse why suppliers hold such a different view to this matter. Obviously engineers make many decisions that have a potential impact on profitability, and anyone who has talked to this important group knows that these decisions are made with careful thought. So clearly these metrics do matter to engineers. In fact 54% of respondents in the survey agreed that management is in alignment with engineers, suggesting that managers take engineers recommendations seriously and engineers are concerned about the issues that managers prioritise. The profitability-related messaging does work, but we're left wondering whether too many companies are focused on second-tier concerns for the engineers that select products. We believe that there are better ways to describe benefits that will resonate more strongly with engineers. Contact us for... --- ### Chapter 1 - Marketing Automation Mistakes eBook - Wasting Marketing Automation Software Potential > If you're using or considering marketing automation software, make sure you read the first chapter of our eBook - Published: 2017-01-26 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2017/01/chapter-1-marketing-automation-mistakes-ebook-wasting-marketing-automation-software-potential/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Marketing Automation for B2B Technology Many marketers are interested in Marketing Automation and out of the questions we're asked most often, the topic of Marketing Automation is always high on the list. From our discussions, its obvious that many people still don't fully understand Marketing Automation (or have misconceptions) and are therefore not utilising it to it's full potential and not seeing the results they were hoping for. To help, we have written an eBook to highlight the top marketing automation mistakes to avoid and dispel some of the most common myths. If you're using automation software or are considering implementing an automation strategy, make sure you read our eBook which will be available later in the spring. For now, here's the first chapter to get you started... Marketing automation is designed to save time, help you automate previously manual tasks and improve your marketing efforts, but too many B2B companies are buying marketing automation software and not using it to its full potential. Marketing automation is not a lead generating machine, the results you get out of your software will only be as good as the time and content you put into it. Platforms such as Hubspot, Pardot, or Marketo can make your life easier by improving content delivery and personalisation, providing campaign reporting, qualifying leads for sales teams and much more. Not understanding what you've bought One reason for businesses not using marketing automation to the best of its abilities is that users do not fully understand the technology they have bought. Having... --- ### Even electronics engineers can't avoid social media! > The 2016 Mind of the Engineer study shows social media is a key source of information for engineers. YouTube is growing, but LinkedIn is falling. - Published: 2017-01-26 - Modified: 2018-10-31 - URL: https://www.napierb2b.com/2017/01/even-electronics-engineers-cant-avoid-social-media/ - Categories: Marketing Blog - Tags: B2B copywriting, Social Media for B2B Marketers, Video Marketing in B2B Technology The Mind of the Engineer survey 2016, revealed results that everyone at Napier expected: an increase in the use of social media. As the world continues to become digitalized, many no longer have a choice, and it is expected to use digital tools to help yourself learn, and expand knowledge on a new subject. Mobile consumption of technical data has seen a huge rise in the last two years, with smartphones and tablets increasing by 15% in Europe, and a massive 32% in China. This is due to the newest generation taking hold of the world, introducing smartphones into every aspect of life. As social media becomes a must have, engineers are turning to social media sites to ensure they stay up to date. YouTube has grown in popularity by more than 35% in the last two years, as the importance of video is becoming increasingly evident for engineers. YouTube doesn’t just provide a platform to upload blogs, tutorials or videos, it also presents the opportunity for engineers to learn new material from a variety of sources. 87% of respondents use YouTube regularly to view a video or blog post, as well as to look up and discover new or emerging technology. Although video is now crucially important to any business, due to 4 billion videos viewed daily across the world on YouTube Surprisingly, use of LinkedIn has dropped by a massive 10% in two years. This is particularly surprising as some of our clients have found campaigns on LinkedIn... --- ### Napier Is Named as One of England’s Top 100 Apprenticeship Employers > On Friday we heard the news that Napier has been recognised as one of England’s top 100 Apprenticeship employers by the National Apprenticeship Service. - Published: 2017-01-23 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2017/01/napier-named-one-englands-top-100-apprenticeship-employers/ - Categories: News About Napier - Tags: B2B Technology Awards On Friday we heard the news that Napier has been recognised as one of England’s top 100 Apprenticeship employers by the National Apprenticeship Service. This recognition for Napier is the latest in a series of accolades we have received for our ongoing commitment to supporting apprenticeships. Companies from all of the National Apprenticeship Awards employer categories were eligible and only the most exceptional feature in the list announced on Friday, which showcases the breadth of employers who now offer apprenticeships. We are huge advocates of Apprenticeships and actively seek to employ apprentices to grow and enhance the workforce. On hearing the news of this latest recognition for Napier, Mike Maynard proudly commented, “2016 has been a fantastic year for us. Having won Highly Commended in the SME category in October, hiring another new apprentice and now making the Centrica Top 100 Apprenticeship employer list, we are incredibly proud and remain certain that apprentices will be a part of Napier’s future. The diversity of companies in this list proves that apprenticeships are a fantastic route to building a career and highlights that they are beneficial to companies of all sizes and industries. ” Sue Husband, Director of the National Apprenticeship Service commented on Napier Partnership being named a Centrica Top 100 Apprenticeship Employer saying, “The Top 100 Apprenticeship Employer list 2016 demonstrates clearly the impact apprentices can have on an organisation. Apprentice employers are creating opportunities for individuals to gain the skills and knowledge needed to succeed, up to degree level,... --- ### Selezione di Elettronica celebrates 60 years > Born in 1957, Selezione di Elettronica is celebrating turning 60 this year with a special issue. - Published: 2017-01-13 - Modified: 2017-01-26 - URL: https://www.napierb2b.com/2017/01/selezione-di-elettronica-celebrates-60-years/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Born in 1957, Selezione di Elettronica is celebrating turning 60 this year! In June, a special hardback edition will be published and distributed to their readership, totalling more than 10,000 contacts. In this anniversary issue, Selezione di Elettronica will cover the technologies that have shaped today’s electronics industry, as well as discussing the challenges faced today and in the future as the development of the IoT and IIoT significantly impact markets sectors, including distribution. We wish Selezione di Elettronica a very happy 60th birthday and look forward to reading the special June edition. --- ### E&E Kompendium call for papers > E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018 edition. - Published: 2017-01-12 - Modified: 2017-01-26 - URL: https://www.napierb2b.com/2017/01/ee-kompendium-call-papers/ - Categories: Electronics Media News - Tags: Call for Papers E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018 edition. The E&E Kompendium is a crucial source of knowledge for specialists and engineers involved in the development of modern electronics products as well as executives, decision makers and technical managers in electronics & electronic development. To share your knowledge in this unique reference book you can submit your abstract by 20th march 2017 via email f. streifinger@publish-industry. net or using the online form which can be found here: http://www. industr. com/EuE/Call-for-Papers For more information about the E&E Kompendium see this flyer --- ### Siegfried Best still working in "retirement" > Popular German journalist Siegfried Best wants everyone to know he is fine, and still keen to help out with freelance writing and translation. - Published: 2017-01-08 - Modified: 2017-01-31 - URL: https://www.napierb2b.com/2017/01/siegfried-best-still-working-retirement/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications I was amused and delighted to receive an email from popular journalist Siegfried Best. In it, he told me "I'm now in the fifth year of retirement – and I feel fine. " Although it's great to hear that he's doing well, I couldn't help smiling when he reminded me that he is still taking on freelance work, particularly the translation of content from English to German. It's fabulous he is still so enthusiastic, but clearly he hasn't understood the concept of retirement! If you're looking for a German freelancer, contact me, and I'd be happy to put you in touch with Siegfried. --- ### WNIE Live announces alliances to strengthen their offering as the UK’s only dedicated Electronics Expo > WNIE Live announces EMC UK and The PXI Show will join them at their event at the NEC Birmingham in May - Published: 2017-01-05 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2017/01/whats-new-electronics-live-announces-alliances-strengthen-offering-uks-dedicated-electronics-expo/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications WNIE Live have announced that two additional events will be running alongside them in the same hall on the 9th and 10th May 2017 at the NEC in Birmingham. EMC UK and The PXI Show will incorporate their events within WNIE Live and deliver exhibitors, technologies and technical content to the existing event. By expanding the range of exhibitors and technologies, these events complement the existing footprint of WNIE Live and will allow visitors the opportunity to see the widest range of products and services in the electronics sector in one central location. EMC UK is an event and conference previously run at Newbury Racecourse, the show will have a dedicated section on the floorplan and will run a separate high-level paid for conference alongside the Expo. The PXI Show will return again for another year and showcase the latest technologies and offer free seminars each day. Supported by the all new ‘What’s New in Electronics industry hub’ this expanded show offers exhibitors the ultimate platform for engaging with the whole industry and visitors a one stop shop to meet key decision makers. To find out more email live@wnie. co. uk or call + 44 1428 609 382 --- ### 'What’s New in Electronics' Hub reports great success and continual growth > WNIE's adds “WNIE TOP PICK” & “WHAT’S NEW WEDNESDAY” to its Electronics hub. - Published: 2017-01-03 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2017/01/whats-new-electronics-hub-reports-great-success-continual-growth/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Since the launch of the new and independent industry hub ‘What’s New in Electronics’ (WNIE) in July, traffic to the site and engagement with industry has been strong and consistent. Posting a variety of news and updates daily, WNIE is receiving over 20,000 unique visitors each month and over 100,000 page engagements. Supported by a monthly newsletter reaching out to over 80,000 contacts and an ever growing social media following of 8K +, this platform allows contributors to reach a proven and professional network. Unlike magazines, any company can send updates or add their company details to the industry directory without spending any money. Of course, with the volume of news received and extensive listing of suppliers – there are ways to improve your inclusion. As the site evolves there are new elements being added onto the site and into the newsletters. The latest additions include “WNIE TOP PICK” and “WHAT’S NEW WEDNESDAY”. “WNIE TOP PICK” – the WNIE team will select a story which has grabbed their attention. For example, it could be a ground breaking initiative/product or a success story. The story selected as “WNIE TOP PICK” will benefit from highlighted branding on the site and will have an increased chance of making the monthly newsletter. “WHAT’S NEW WEDNESDAY” will be an online campaign targeting social media followers and will highlight key industry stories, repost of the “WNIE TOP PICK” stories of the previous week and doing shout out announcements to companies and brands supporting the hub. The... --- ### Why don't we SEO contributed articles? > Journalist Ian Poole explains why you should SEO your contributed articles and how you can succeed on Google and social media. - Published: 2016-12-19 - Modified: 2016-12-20 - URL: https://www.napierb2b.com/2016/12/dont-seo-contributed-articles/ - Categories: Marketing Blog I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation (SEO) that is done on contributed articles. He told me, "As a general comment, virtually all articles sent in by companies and agencies are not optimised sufficiently, if at all. As a result they do not do well on the web. " This is a scary thought: agencies are writing thought leadership pieces that are not going to get seen because no one will find them through search. Ian was pretty clear what the cause was: authors are too focused on corporate messages, and don't consider the needs of the readers: They look only at the company message and not what people are looking for. This is a pretty damming indictment of article writing. So what can we do to get better? SEO for Contributed Articles SEO is pretty straightforward. Target relevant keywords and write content about them. But the problem is that contributed articles are sometimes still written using the same process that was used for print publications: think of a topic, write an article and cap it with a clever headline. This, however, doesn't work for articles that are being placed online. You've really got to think about the content and the headlines to make sure it is likely to appear in the SERPs. Even with good SEO, you might not see immediate results: Ian cautioned that, "Any submitted articles will not gain traction with... --- ### Typical Metrics for LinkedIn Advertising Campaigns > Typical benchmarks for LinkedIn advertising: sponsored content, text ads and InMail campaigns. How do your metrics match up to other paid social campaigns? - Published: 2016-12-15 - Modified: 2019-11-12 - URL: https://www.napierb2b.com/2016/12/typical-metrics-linkedin-advertising-campaigns/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers. B2B Advertising Strategies and Techniques One of the most common questions we get asked by clients is "How do we compare to other clients? " Knowing whether your campaigns perform better than similar companies running the same tactics is a really useful indication of the effectiveness of your marketing activities. Often, however, it's hard to get benchmarks against which you can compare. No one likes sharing their stats - at least not before they know they are in the top quartile of performance! LinkedIn is one platform where we've seen significant success when both working for clients and promoting the agency. But it's hard to know whether the campaigns are doing well as there is fairly limited data available. So I was delighted to see a blog post from our LinkedIn sales consultant, Felim McMahon, that explains Benchmarking and Optimisation for LinkedIn Advertising. In the post he gives the following very useful benchmark statistics for different "well implemented" paid campaigns on LinkedIn: Sponsored Content Minimum: 0. 30% CTR Range: 0. 35%-0. 45% CTR Text Ads Minimum: 0. 010% CTR Range: 0. 012%-0. 030% CTR Sponsored InMail Minimum Open Rate: 20% Minimum CTR: 1. 5% Open Rate Range: 25-45% CTR Range: 2-5% The numbers give some interesting insight. Anyone who has experience of running LinkedIn advertising will know that the text ads get far fewer clicks than sponsored content (about 1/20 according to Felim's metrics). It's also interesting that you should expect around 80% of your InMails to remain unopened. The great thing about having these... --- ### 5 Features to Create Amazing Email Campaigns in Mailchimp > MailChimp is a great tool for Email Marketing, especially if you’re not ready for Marketing Automation.Here are 5 features to help with your email campaigns - Published: 2016-12-14 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2016/12/5-features-to-create-amazing-email-campaigns-in-mailchimp/ - Categories: Marketing Blog MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train. More than 12 million people and businesses use it You can use some level of automation through follow-ups It has very strong A/B testing features and you can build up to 3 variations for each test You can segment your contacts by sign-up date, location and much more It has great reporting capabilities and advances analytics features Whether you are using it currently or considering using it in the future here are some tips and tricks that can help you build amazing email marketing campaigns. Download our Whitepaper on Successful Open Rates in Email Marketing. MailChimp has developed a really good drag and drop system where you can easily create email templates that are mobile friendly as well. If you have developer support, which is ideal of course, you can upload your custom coded email templates that cater your particular needs and fits your branding to a tee. But if you don’t have that opportunity, the platform has a library of templates that can undergo some customisation through their drag and drop feature. Why not create an email newsletter based on your RSS feed with which you can keep your contacts up to date with your latest blog posts? This is particularly useful for marketers who don’t have the time to create copy for newsletters. You can choose to have one story or several, with their intro or their full... --- ### Be a part of our B2B Tech Publications Outlook Survey > Here at Napier we like to look to the future when it comes to B2B Tech publications in 2017, so we have created the B2B Tech Publications Outlook Survey. - Published: 2016-12-05 - Modified: 2016-12-05 - URL: https://www.napierb2b.com/2016/12/part-b2b-tech-publications-outlook-survey/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications As 2016 heads to a close, here at Napier we like to look at the predictions for the future, especially in relation to B2B Tech publications and what 2017 might have in store. This is why we have created the B2B Tech Publications Outlook Survey, to learn what B2B publications aim to focus on in 2017. We aim to discover the answer to the continuing question, of whether print is still relevant to publications, or if online media now has the majority of their focus, as well as the main objectives of B2B Tech publications in 2017. A special aspect of this survey, is that we are offering the chance for the B2B publications taking part to receive the answers. This will provide publishers with the opportunity to discover what other B2B Tech publications are planning for in 2017, and what their main focuses will be. If you are a B2B Tech Publication and are interested in these results, then we would love for you to participate in our survey and provide us with insight into your plans for 2017. --- ### It’s time for our European Tech Marketing Outlook Survey > It’s time for our annual European Tech Marketing Outlook Survey. Have your say and take part in our survey. - Published: 2016-12-05 - Modified: 2016-12-05 - URL: https://www.napierb2b.com/2016/12/time-european-tech-marketing-outlook-survey/ - Categories: Marketing Blog - Tags: Industry Analysts, Research for B2B Technology Marketers With 2017 just around the corner, it’s time for our annual European Tech Marketing Outlook Survey. Every year, this survey produces exciting results, providing Napier with the most recent information on how B2B companies aim to spend their 2017 European marketing budget. The survey aims to explore not only just B2B company’s budgets, but also what marketing strategies are most relied upon, as well as how they use current trends, and the popularity of social media channels to their benefit. It is also extremely interesting to see what direction B2B companies are choosing to head in, for 2017. But, here at Napier, we take it one step further, offering B2B companies with the opportunity to receive the results of the survey. This provides them with a great opportunity to look into how other B2B companies are planning to spend their European Tech Marketing budget, and the importance of certain objectives for 2017. If you feel this is something you would like to be a part of, then please click here to gain access to our European Tech Marketing Outlook Survey for 2017. --- ### Rory Dear to lead new UK office for OpenSystems Media > Rory Dear has been assigned the role of Business Development Manager for EMEA at OpenSystems Media as they open a new UK office. - Published: 2016-12-02 - Modified: 2016-12-19 - URL: https://www.napierb2b.com/2016/12/rory-dear-lead-new-uk-office-opensystems-media/ - Categories: Electronics Media News - Tags: Napier Client News Congratulations to Rory Dear, who has been assigned the role of Business Development Manager for EMEA at OpenSystems Media. As OpenSystems Media open a UK office, they will rely on Rory to support their expansion into Europe. His responsibilities will include, expanding the involvement of European vendors in their blogging, PR content, media services and expanding their presence at Pan-European embedded, IoT, military, and M2M events. Rory will also work with vendors to develop new products, custom content, and services, directly aimed at the European electronics market. He will also use his own expertise gained over the last five years to contribute European embedded editorial coverage. In addressing his new role, Rory stated “I look forward to this new challenge of employing my primary skillset to achieve OpenSystems Media’s European and expansion goals, moving toward true globalisation”. We wish Rory the best of luck in his new role. --- ### How does LinkedIn Perform for B2B Businesses? > LinkedIn has gone a long way since it launched. LinkedIn is one of the main lead generation tactics today for B2B. - Published: 2016-11-23 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/11/how-does-linkedin-perform-for-b2b-businesses/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers LinkedIn has gone a long way since it launched. From a tiny professional networking site it has become a strong marketing force. Most B2B companies use social media to gather leads. According to HubSpot’s research data – social media is one of the best three resources for lead generation, with small companies being twice as likely to get leads from social media than large companies. However, with the recent developments on the online space, paid seems to be the only way to stay in the game. Pay to play strategies have been implemented into search engines and social media platforms more and more aggressively lately, hence in order to get results, you need to allocate some of your budget to these tactics. But before you decide to take money out of your pocket, has LinkedIn been providing results to other B2B companies in terms of lead generation? From our experience, and the results out there on the world wide web, it seems so. LinkedIn is one of the main lead generation tactics today however, don’t expect social media to be the most effective source of leads as well. Buy you should not miss out on your marketing strategy plan. Moreover, from all the social media platforms LinkedIn is the most successful by far in terms of conversions with more than 80% of the leads generated from social media coming from LinkedIn. Source: Mediabistro. com Source: Business2Community. com Hence consider LinkedIn as part of your campaign promotional tactics. Here are some... --- ### I search engine optimised (SEO) an article, and you’ll never guess what happened next > Contributed article authors forget about SEO, even if the content is going to be available on the web. But should you SEO or go for a clickbait headline? - Published: 2016-11-22 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/11/search-engine-optimised-seo-article/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology, SEO for B2B Technology Marketers I had an interesting chat with Ian Poole, editor of Radio-Electronics. com and Electronics Notes, at electronica. He highlighted an issue that frequently frustrates him: companies not search engine optimising articles. "As a general comment, virtually all articles sent in by companies and agencies in general are not optimised sufficiently if at all. As a result they do not do well on the web. " As someone who has built two websites with very impressive traffic figures, Ian is someone I respect immensely when he talks about SEO. He pointed out that a little research around titles and keywords could enable the article to gain far more traction and return on investment, although it make take some time for the article to gain traction with Google. Unfortunately he believes that thinking about keywords and SEO simply doesn't occur to many authors. The problem is simple: most companies are still writing articles with print publications in mind. So the titles are written to attract readers of paper publications. Ian feels that there is a tendency to focus on the company's message, rather than how the content will help the reader or the keywords that the reader might search. This is a great point: it's far to easy to forget SEO when writing articles. It's something that the best companies and agencies understand, and those who do think of SEO will benefit substantially. Ian is keen for people to really think about how to improve the performance of the article in the... --- ### Congratulations to the winners of the British Engineering Excellence Awards > Thanks to MA Business (publishers of New Electronics) for recognising the achievements of British engineers, and well done to all the winners and finalists. - Published: 2016-11-22 - Modified: 2016-11-22 - URL: https://www.napierb2b.com/2016/11/congratulations-winners-british-engineering-excellence-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications It's great to see a UK publication recognising the achievements of UK engineers and their companies. Congratulations to MA Business (publishers of New Electronics) for organising a great event, and well done to all the winners and finalists. Small Company of the Year: Forth Engineering The judges were looking for a company with a sound business plan, a product or service that meets a market need and the successful reception of that product. They also wanted to see evidence of either competing successfully with much larger rivals or exploiting a viable market niche. All with less than 20 employees. Forth Engineering started in 2000 with the simple idea of manufacturing and supplying hoses to customer specifications. Specialising in technical innovation, Forth continues to develop a range of remotely operated vehicles, radiation tolerant cameras and remote tooling, which are used by the nuclear industry. Highly Commended Small Company of the Year: Emblation The Judges found it exceptionally difficult to decide the winner of this category and decided to award a Highly Commended certificate to Emblation, global leader in the design, development and manufacture of microwave based medical devices. Through significant innovation, Emblation’s team has created the smallest and safest generator for the world’s largest medical technology company. The system is now in use globally and has made microwave ablation more accessible than ever before, with thousands of treatments being carried out each month. Start Up of the Year: Ultrahaptics The Start-up of the Year category celebrates tomorrow’s companies and technological successes.... --- ### Engineering Design Show attracts record number of attendees > The Engineering Design Show, including the Electronics Design Show and the Embedded Design Show more than 4200 engineering professionals in 2016. - Published: 2016-11-22 - Modified: 2016-11-22 - URL: https://www.napierb2b.com/2016/11/engineering-design-show-attracts-record-number-attendees/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Engineering Design Show events, which include the Electronics Design Show and the Embedded Design Show attracted record visitor numbers for the fifth year in a row. This year, the event attracted more than 4200 engineering professionals, providing that it is possible to run a successful show in the UK. With 23 conference sessions and panel discussions with engineering design experts from companies such as JCB, BAE Systems, Raspberry Pi, Visteon, Cambridge Consultants and Oxford Space Systems, as well as three workshop theatres, the event provided some great technical content. The event also attracted five major headline sponsors: Altium, IC Blue, Mentor Graphics, Premier EDA Solutions and RS Components. With increased attendance and a strong educational programme, the event was clearly a great success, despite the challenges of getting UK engineers to leave their desks and attend a show. “The 2016 Engineering Design Shows have once again proved hugely successful; the visitor numbers increased on last year and the events housed the greatest number of exhibitors to date, over 80% of which have confirmed their stand space again for next year. We now have a waiting list for exhibition space at the 2017 event,” said Ed Tranter, managing director of organiser, MA Exhibitions. “We have been overwhelmed by the industry support for EDS and look forward to creating an even bigger and better experience for our visitors in 2017. ” The Engineering Design group of shows has also secured continued support from its headline sponsors, The Engineering Design Shows will... --- ### Electronics+Radio rebrands to Electronics Notes > Electronics+Radio, the site aiming to help hobbyists and students (the super-trendy "maker" market) has rebranded to Electronics Notes. - Published: 2016-11-21 - Modified: 2016-11-22 - URL: https://www.napierb2b.com/2016/11/electronicsradio-rebrands-electronics-notes/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Electronics+Radio, the site aiming to help hobbyists and students (the super-trendy "maker" market) has rebranded to Electronics Notes. The site, which is published by the same team as Radio-Electronics. com, promises to provide clear & concise radio & electronics tutorials and notes for you to learn electronics online. Topics include: basic concepts, components, radio technology, constructional techniques, ham radio, & electronics history Electronics Notes is taking a rather different approach to advertising. Rather than selling conventional display slots, advertisers need to use a programmatic approach. All adverts on the site are served from AdWords, so companies wanting to reach the maker and student markets can target it specifically in the AdWords interface and bid to secure placements. This is an interesting approach, and one that should attract many different advertisers because of the great value that it is likely to provide. Ian Poole, the editor and publisher of the site has lots of plans to make it more appealing, including more video and images. The style of Electronics Notes is very different to mainstream electronics titles: much more approachable and friendly for the enthusiast. As the site even has a "Becoming an Engineer" section, we really hope it succeeds and in the process attracts talented people to the electronics industry. --- ### PSD refocuses their ‘Design Tips’ > Power Systems Design (PSD) is now accepting design tips from the power community, allowing companies to promote solutions using their products. - Published: 2016-11-20 - Modified: 2016-12-19 - URL: https://www.napierb2b.com/2016/11/psd-refocuses-design-tips/ - Categories: Electronics Media News - Tags: Websites for B2B Technology Power Systems Design has revamped their popular ‘Design Tips’ section, a regular department for the past 10 years, which promotes an educational focus on the design of power supplies, magnetics and converters, by transforming it into a contributed column, by accepting submissions from the power community. This will allow vendors to promote clever solutions that make use of their products. The newly reformed ‘Design Tips’, beginning with the December issues of PSD Europe, PSD North America and the January/February issue of PSD China, will focus on the ‘applications’ of products and will expand to include all relevant areas of power electronics. This is a great opportunity for power companies to help their customers, as ‘Design Tips’ provides the engineering audience with technologies and techniques to either address an issue or to solve a problem. Submissions are encouraged from all members of the power community, as this opportunity allows power engineers to discover new and creative ideas, a world away from the common circuits with the usual trivial subjects. The ‘Design Tips’ will be published on Power Systems Design website at https://www. powersystemsdesign. com/design-tips, as well in print, whilst additionally being included in PSD’s daily PowerSurge eNewsletter, and excitingly, the PSD Android and iOS APPS. --- ### Present at IDTechEx Show! 2017 > The IDTechEx Show! 2017 has issued a call for papers on topics including Printed Electronics, Energy Storage, 3D Printing and Wearable Technology. - Published: 2016-11-19 - Modified: 2016-12-19 - URL: https://www.napierb2b.com/2016/11/present-idtechex-show-2017/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The IDTechEx Show! Is the world’s largest end-user focused event on emerging technologies, bringing together material suppliers, manufacturers and end users, as it features nine co-located conferences, with one combined exhibition. The IDTechEx Show! Is taking place in Germany, Berlin from the 10-11 May 2017. The exciting nine Co-located conferences will include fascinating subjects such as Printed Electronics, Energy Storage, 3D Printing and Wearable Technology. Excitingly, there is a major opportunity open to experts within this event, with the chance to submit an abstract to present their own technology at the show. The selected speakers will receive a free pass giving access to 9 co-located conferences, with more than 200 exhibitors and 3000 attendees. The submitted abstracts should be between 100-400 words, and should include a presentation title, description of the technology and its applications, and what is new and innovative. If this sounds like an opportunity, you don’t want to miss. Please send your short abstract to Cath Davies (c. davies@idtechex. com) for a chance to be part of this amazing event. --- ### Multi-Lingual Competition Website for element14 > Napier built a website for a global competition that offers seven different languages and manages entry submission in less than 3 months. - Published: 2016-11-18 - Modified: 2020-10-05 - URL: https://www.napierb2b.com/2016/11/multi-lingual-competition-website-element14/ - Categories: News About Napier - Tags: Napier Client News We're proud of our work, and a recent project we completed for our client, element14, is a great example of what we can do. Just over three months before the show opened, we were asked to think of ideas for campaigns to be launched at electronica 2016. One of the projects we devised was a competition to "Change the World" using products sold by Farnell element14. This competition needed a way for element14 to communication the rules, how to enter, and also a mechanism for accepting the entries. The website we built does all this in seven different languages: English, German, French, Italian, Spanish, Polish and Chinese. The website was built on WordPress, in just a few weeks. We speeded up the design process by customising an existing theme, and made use of a range of plugins to create the functionality and design the element14 required. The competition needed a logo, so we crowdsourced a design that communicated the fun of trying to think of ideas that really could change the world. To inspire potential entrants, we edited some existing video content and combined this with some of the most inspiring and world-changing inventions, from the wind-up radio to 3D printing. The project was led by our digital marketing manager, Diana. Despite the pressure - and the deadline that could not be moved - she loved the challenge, and after the project was over said this: "This was an intense and exciting project. Ideas were flowing around even after we’ve... --- ### B2B Social media, it’s more than just a selfie > For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for breakfast. - Published: 2016-11-18 - Modified: 2016-11-24 - URL: https://www.napierb2b.com/2016/11/b2b-social-media-just-selfie/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology, Napier Client News, Social Media for B2B Marketers For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for breakfast. Social media today has 2 billion users worldwide and is projected to grow at a rate of 25% year on year. I’m young and like most people my age I am active on all the social media apps, and assumed I knew everything about them, but newly starting at Napier I have learnt effective social media strategies for B2B Tech companies, and how much these platforms can make a difference to their business growth. Popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter and YouTube are great ways to build a strong foundation to share content to a specific audience. There are lots of social media platforms but it’s important to look at which ones your company should be active on. Although social media is a key part of marketing there is no need to be on every social media platform, you only need to be on the ones relevant to your business. Once you have recognised your audience think about personas and which platforms each persona might use, this will help you to identify which platforms you should be using to grow your business. For your content to be successful you need to identify and outline your persona’s needs, wants and goals to make the content relevant; Your persona might want to learn from your content, so you will need to... --- ### Avnet acquires Hackster > Avnet has acquired a majority interest in Hackster, Inc., and will complete the acquisition of 100% of the publisher in January 2017. - Published: 2016-11-17 - Modified: 2016-12-18 - URL: https://www.napierb2b.com/2016/11/avnet-acquires-hackster/ - Categories: Electronics Media News Avnet has acquired a majority interest in Hackster, Inc. , and will complete the acquisition of 100% of the publisher in January 2017. Hackster. io is an online community that helps users globally learn how to design, create and program internet-connected hardware. With nearly 90 technology partners, and 100 Hackster Live ambassadors that support a network consisting of close to 200,000 engineers, makers and hobbyists, Hackster. io is a strong community that will supplement the element14 community that Avnet acquired when it bought Farnell. It's interesting that Avnet has chosen Hackster: this is a somewhat different strategy to that pursued by rival Arrow, which appears to be on a mission to aquire as many professional electronics titles as possible. The "maker" market, which stretches from hobbyists to start-ups build by professional engineers, however, is probvably the hottest sector in electronics distribution today, which makes Hackster an extremely attractive publisher for any distributor. This is also borne out by the comments of William Amelio, chief executive officer of Avnet, who said: “We are fully committed to helping start-ups bring their ideas to market. The addition of Hackster’s online platform will enable users to accelerate their hardware knowledge and time-to-market. ” We're interested to see where this acquisition will take Avnet. In the short term, it clearly makes sense, and is probably a better option than Arrows approach, which is one of buying website traffic and data that may not be sustainable at current levels. As an agency that works with an... --- ### ElectroPages launches new website > Electropages has launched its new look for its website, offering more focus on Manufacturers news, as well as highlighting Paul Whytock’s Blogs - Published: 2016-11-17 - Modified: 2016-12-19 - URL: https://www.napierb2b.com/2016/11/electropages-launches-new-website/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Electropages the online news resource for engineers and designers, has launched its new look for its website, offering more focus on Manufacturers news, as well as highlighting Paul Whytock’s Blogs as more of an important feature on their site. Electropages has taken it one step further, making essential changes to the way their site presents itself on mobile phones. With readers continuing to move into the digital world, this was a clever move for Electropages, as it ensures their users have the best possible browser experience from their mobile device, without having to download the Electropages App. --- ### ELEKTRONIK REPORT celebrates 40 years > Congratulations to the team at ELEKTRONIK REPORT, who are celebrating 40 years of the publication with issue 6 this year (published on 14th November). - Published: 2016-11-14 - Modified: 2023-07-17 - URL: https://www.napierb2b.com/2016/11/elektronik-report-celebrates-40-years/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications Congratulations to the team at ELEKTRONIK REPORT, who are celebrating 40 years of the publication with issue 6 this year (published on 14th November). It has been a good year for the publication, with new hires in the editorial and advertising team. In a year when we've seen anniversaries for Power Pulse, Bodo's Power and Markt & Technik, it's good to see this Austrian publication also hit a major milestone. --- ### And you thought you wanted to go to uni… > Since joining Napier as a digital marketing apprentice, I've learned lots. I'm glad I made the decision not to go to university, and chose PR as my careeer. - Published: 2016-11-14 - Modified: 2016-11-14 - URL: https://www.napierb2b.com/2016/11/and-you-thought-you-wanted-to-go-to-uni/ - Categories: News About Napier - Tags: Apprenticeships at Napier Throughout my years at secondary school, I was lead to believe university was the only way to get a job in today’s society; apprenticeships weren’t really considered as beneficial as a university degree. I had never considered doing an apprenticeship as an alternative to university up until a few months ago, but apprenticeships are becoming more and more popular as people realise that there can’t be a one-size-fits-all approach to education. I first found out about Napier’s apprenticeship scheme through Chichester college, and once I had an initial meeting with them they were confident I would be suitable for Napier. The interview with Napier was a difficult one, Mike asked me questions he knew I wouldn’t know the answer to, a series of questions about airport conveyor belts and chocolates bars would not determine my existing knowledge of the subjects, but how good I am at problem solving. After a challenging interview with Mike, I was delighted to start a new adventure into the world of Marketing and PR. Coming straight from Sixth form after completing A-Levels in English Language, Art, and Photography, to an apprenticeship in Digital Marketing was an exciting venture I was ready to take on. Since joining the Napier team, everyone has been so supportive and welcoming, that I hardly feel new at all! People are teaching me new things every day, I have learnt how to monitor the different Social media platforms on Hubspot, along with getting the Press kits ready for the trade show... --- ### Research shows conventional publishers are missing out on digital advertising budgets > Analysis shows Google and Facebook took more than 100% of the incremental growth in digital advertising for the first half of the year. - Published: 2016-11-12 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2016/11/research-shows-conventional-publishers-missing-digital-advertising-budgets/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers If you talk with any of the European electronics publications, you'd think that they were doing really well from the switch to online digital advertising, but research shows that it's not conventional publishers who are benefiting, but rather it's the internet giants Google and Facebook. An interesting article cites Jason Kint, CEO of the trade organization Digital Content Next, who states that “The collective analysis shows that the duopoly of Google and Facebook took more than 100% of the incremental growth in digital advertising for the first half of the year. " "More than 100%? " This means that the research showed the two internet giants taking existing share away from other publishers as well as grabbing all the new money moving into digital advertising. One of the main reasons for this, in Jason's opinion, was the incredible volumes of data that these two companies gather about internet users: "The situation is only growing worse as it's tied to the unique ability of these two companies to collect data across the Web, apps and contexts" Can this really be true? It's certainly true that the two companies are grabbing a huge share of the digital advertising market, although previous studies have suggested that there is some room for other players. For example in April, Morgan Stanley was suggesting that the big two were taking 85% of the growth in online ad spend. That's still a huge, scary number for publishers. What's going to happen? With no look-in for internet darling... --- ### LinkedIn launches conversion tracking > Tracking allows marketers to determine if a user converted after clicking or viewing an ad on LinkedIn, and to identify factors influencing ROI. - Published: 2016-11-03 - Modified: 2016-12-19 - URL: https://www.napierb2b.com/2016/11/linkedin-launches-conversion-tracking/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers LinkedIn has introduced their first conversion tracking tool for sponsored content and text ads. The feature allows marketers to determine if a user converted after clicking or viewing an ad on LinkedIn, whilst also helping marketers identify factors influencing ROI. LinkedIn overhauled most of its marketing infrastructure and product strategy to lay the groundwork, in order to support further additional marketing features, such as retargeting and custom lists. As a digital platform that has been lagging behind its competitors, such as Facebook; It is nice to see LinkedIn beginning to make steps to improve their marketing tool set. LinkedIn claims they can now innovate far faster and speed up delivery of new ad products, with many more appealing features in the pipeline. As an agency that uses LinkedIn for our own business development, as well as for clients' campaigns, it is encouraging to see their improvements, and I am truly intrigued to see where they go next. --- ### Google releases Micro-Moments Guide > With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to Mobile. - Published: 2016-10-25 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/10/google-releases-micro-moments-guide/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to Mobile. The guide covers strategies, insights and customer examples for mastering micro-moments, explaining how companies can make the most of the shift to mobile. Google describes micro-moments as something that can happen “anytime, anywhere” and in that moment “consumers expect brands to address their needs with real-time relevance”. So how would this apply to B2B marketing? Well, one thing is for sure, whether a customer is from the consumer market, or the B2B sector, they are sure to have a common reliance on their mobile phone. The report describes consumers, as calling their phones their “lifelines”. With 68% admitting to checking their phones within 15 minutes of waking up. With the constant dependence on mobile phones continuing to grow, it seems the B2B market shouldn’t miss this new opportunity. Described as “critical touch points within today’s consumer journey”, micro-moments are something the B2B market should seriously consider. With B2B customers obviously having access to mobile phones, if the industry focussed on providing detailed micro-moments, it could help potential leads begin the journey into a sales or marketing funnel quicker, an obvious benefit for B2B businesses. With the mobile quickly becoming the go to device for consumers, this guide highlights the ever-growing importance of micro-moments, assuring us once again that the B2B market will only benefit from this. --- ### Poor visibility costs digital advertisers in the UK £154 million > For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers £154 million. - Published: 2016-10-25 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/10/poor-visibility-costs-digital-advertisers-in-the-uk-154-million/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers a massive £154 million. Only 49% of UK Ad’s met the IAB and Media Council’s recommendation that 50% of the ad was in view for at least one second (and this is a pretty low threshold! ). This is a slight improvement from 47% in the second quarter of 2016, but advertisers expected a bigger improvement for the third quarter of this year, due to the attention and initiatives focused on improving viewability. Although the numbers are frightening, it should be remembered that advert visibility is not a problem that is unique to digital advertising. Not all adverts in print publications will be seen by readers: in fact I remember some research a few years ago that suggested one publication was only taken out of its wrapper by about one in six readers! However, even with the slight improvement, the UK remains significantly and worryingly behind other European countries in terms of viewability levels, with Austria at 69%, France at 60% and Germany at 59%. Position is of the upmost importance when considering viewability, with £615 million being wasted annually on non-viewable banner ads alone. This can be due to the impact and growth of programmatic advertising, which can give you less control over position and therefore, viewability, suggesting one reason of why there was only a small improvement of viewability this quarter. It’s hard to know what... --- ### PRCA launches the Digital PR and Communications Report 2016 > The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report. - Published: 2016-10-25 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/10/prca-launches-the-digital-pr-and-communications-report-2016/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech The Public Relations and Communications Association (PRCA) has released its fourth annual PRCA Digital PR and Communications Report, produced in partnership with YouGov, providing insight into how the PR industry is performing with digital communications. Interestingly, in-house budgets have risen by 9% in a year, with continued growth expected in the next 12 months, as video content is now the leading area of digital spend, and a leading offer from PR and communication agencies. An intriguing result from the report, included the findings of why brands are on social media. The in-house leaders pointed to awareness and reach as leading factors, with 85% of brands on social media aiming to drive more audience reach, 80% to drive awareness of what the brand does, and 75% to drive awareness of the brand. In these results, it is interesting to see that social is about awareness and reach, whereas digital advertising is often judged solely on clicks. Furthermore, the report revealed there was a mismatch between what agencies offer, compared to what clients want. The report asked, what services are clients most likely to expect from PR and communications agencies, and the results were varied. 65% expected online media outreach, and online press release distribution, with 61% expecting social influencer outreach. However, the most prevalent digital services offered by PR and communications agencies included 86% for blogger outreach/engagement, 86% for video based content and 85% for social influencer outreach. It is interesting to see that want agencies provide, is not necessarily the... --- ### Enginuity Europe plans documentary on wearables > Phil Ling, editor-in-chief of Enginuity Europe is planning a mini-documentary about Wearable Technology that follows the Smart Home documentary. - Published: 2016-10-25 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/10/enginuity-europe-plans-documentary-on-wearables/ - Categories: Electronics Media News - Tags: Video Marketing in B2B Technology Phil Ling, editor-in-chief of Enginuity Europe is planning a mini-documentary about Wearable Technology that aims to follow in the footsteps of the Smart Home documentary that the publication produced earlier this year. The video will be aimed at design engineers within OEMs that are developing products for the Wearable sector. Up to six companies who are actively developing semiconductor solutions targeting the wearables market can participate in the project, although Phil is keen to make sure that spokespeople will be able to offer good insights into the needs of this rapidly emerging sector. He’s particularly looking for companies in areas such as Sensors, Processors/MCUs, RF, Power and Battery Management, User Interfaces, Operating Systems and, if applicable, Cloud-Based Technologies. The format for the mini-documentary will be a 15 to 20 minute video featuring edited excerpts of one-to-one interviews with each participant, conducted over a Skype video call. The final mini-documentary will also be published on Enginuity Europe and its Social Media channels including YouTube, Facebook and Twitter. Although there is no charge for participation in the mini-documentary, Enginuity Europe will also be able to produce a standalone video based on each interview conducted for a fixed-fee of £950. Interviews generally last around 30 minutes but the videos are edited down to around 15 minutes: check out Enginuity’s interviews on YouTube for examples of this format. Interviews will be completed by the middle of November and the closing date for participant confirmation will be around November 10th. The mini-documentary (and all standalone... --- ### Brand storytelling - the GE model > The Science and technology Company: GE have introduced ‘signature stories’ that communicate core strategic information about their firm and its strategy. - Published: 2016-10-25 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/10/brand-storytelling-the-ge-model/ - Categories: Electronics Media News The Science and technology Company: GE, has been thinking outside of the box, as they introduce ‘signature stories’ that communicate core strategic information about their firm and its strategy. Recently, during a talk at the June 2016 ANA conference on Masters of B2B marketing, GE explained how it communicates its strategic message through the use of a story. Their story followed the movements of GE’s DNA, the founder Thomas Edison, and how this DNA, is reflected by imagination, creativity and always being in motion. Relating to the core strategies and core message of GE. This is a clever, yet original approach to B2B storytelling. GE’s authentic narratives, surprise, intrigue and involve the audience while also being informative and entertaining. GE provide nine storytelling areas including getting personal and adapting to the media. This creative and unique technique, highlights the importance of storytelling, as from professional and engaging stories, GE manages to educate yet entertain their audience, in a wonderful, yet unusual way. --- ### Survey shows B2B and B2C social media are less different than you'd expect > The choice of channels for B2B and B2C social media are very similar: even LinkedIn has less than 10% difference when targeting business and consumers. - Published: 2016-10-20 - Modified: 2016-12-18 - URL: https://www.napierb2b.com/2016/10/survey-differences-b2b-b2c-social-media/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology, Social Media for B2B Marketers American agency Clutch conducted an interesting survey that shows a remarkable similarity between the social media channels used by B2B and B2C marketers. The graph below shows the number of marketers using each of the main social media channels in their campaigns: The differences between the two disciplines are remarkably small, and even LinkedIn has less than a 10% difference in adoption between B2B and B2C campaigns. This is surprising as you'd expect LinkedIn to be much more of a B2B social media platform than for consumer. Equally Facebook shows only a 2% difference: although Facebook is clearly a channel that will perform for B2B, you'd expect that the general principle that "Facebook is where people choose to go to waste time" would mean that there was a more significant skewing of this channel to consumer marketing. There are a number of possible reasons for this. Certainly there is some truth that all B2B customers are consumers, so there should be some similarity in the approach, but I'd suspect that some of the similarity is also accounted for by the cross-posting of content from one channel to several others. Best Social Media Content The survey also asked what content performs best on social media (this covers both business and consumer audiences). Not surprisingly, the most effective is video. We were, however, interested to see a real lack of enthusiasm for infographics: there are still a lot of marketers who believe inforgraphics are great content for social media. Although we don't... --- ### Google introduces Click to Message for AdWords > Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. - Published: 2016-10-20 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2016/10/google-introduces-click-to-message-for-adwords/ - Categories: Marketing Blog - Tags: AdWords and Paid Search Marketing Google has introduced a click to message function on search ads, to make it easier for brands and customers to interact via SMS. This function will be available in upcoming weeks, and can be switched on by setting up a messaging extension, allowing the opportunity to click on the ‘texting’ option within a Google Ad to launch their SMS app. The SMS app will include a pre-written message, focusing around the topic of interest, for example, perhaps inquiring into further depth about a hotel reservation and further information about a particular booking. A best practice guide is also being provided by Google, ensuring brands have all the help needed to use this new function effectively, with 65% of consumers considering using text messaging as a way to get information about a brand or to book an appointment. This function provides an interesting opportunity for businesses and agencies alike, as Google introduce a new yet extremely noteworthy way to interact with customers. Although it may be true that the capability is likely to have its biggest impact in the consumer sector, the simple way it provides for B2B companies to respond to queries, without the need for a phone call, is a great way to identify potential leads more quickly and easily. We will be interested to see how innovative B2B marketers use this new AdWords capability to help speed up complex customer journeys. --- ### Dickon Ross warns the publishing industry to hold on to their seats > Dickon Ross, warns publishers that, “In terms of disruption, what’s gone before will soon seem like a drop in the ocean. Far greater upheaval awaits us.” - Published: 2016-10-18 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/10/dickon-ross-warns-the-publishing-industry-to-hold-on-to-their-seats/ - Categories: Marketing Blog In a recent blog post, Dickon Ross, editor-in-chief at Engineering & Technology, warns publishers that, “In terms of disruption, what’s gone before will soon seem like a drop in the ocean. Far greater upheaval awaits us. ” Despite the massive changes that publishing has undergone, and Dickon’s assertion that “Technology has totally and utterly changed the editor’s job,” he asserts that magazines have been less affected than industries based around other media. “Yet in other respects, it’s surprising how slow the digital revolution is in magazines – compared to say the music industry or photography. ” This is probably true, despite Dickon’s title, Engineering and Technology now making more money onlline than in print, perhaps a surprising fact because nine out of 10 readers of E&T would choose print over all other formats. Although he believes that print will continue, he strongly believes that in the future technology will have an even bigger impact: “For other magazine brands, the remarkable thing is how slow the change is coming. Print will always hang on for some magazines but the digital revolution has barely begun. The Internet of Things, fast communications, haptics and other new user interfaces will usher in a new media revolution. These technologies often begin in the games industry first but they will spread and will in turn become new ways of telling stories as well as doing business, enjoying entertainment or even saving lives. ” Still not convinced? It’s because of the way we look at technology: “We... --- ### Aktuelle Technik shakes up editorial team > Congratulations to Eugen Albisser, the new editor-in-chief at Aktuelle Technik and Mirek Spicar as the new editor. We wish them both well in their new roles - Published: 2016-10-18 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/10/aktuelle-technik-shakes-up-editorial-team/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications, Editor News and Updates Eugen Albisser Congratulations to Eugen Albisser, the new editor-in-chief at Aktuelle Technik, and Mirek Spicar as the new editor. Eugen was previously editor- in- chief at the magazine ‘Technica’ for several years, whilst Mirek previously worked in the automaton field as an engineer, occasionally editing news and stories for Aktuelle Technik. We wish them both the best of luck in their new roles. --- ### UK H/WExpo and Device Developers Conference announce dates for 2017 > The UK’S Device Developer’s Conference will take place at Cambourne on the 26th and 27th April 2017, with focus on embedded systems and realtime software. - Published: 2016-10-17 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2016/10/uk-hwexpo-and-device-developers-conference-announce-dates-for-2017/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The UK’S Device Developer’s Conference will take place at Cambourne on the 26th and 27th April 2017, with the main focus on embedded systems and realtime software. The shows throughout this event include H/WExpo 2017 - Hardware Developers' Conference, An Informative and Productive Event for Engineers Seeking New Solutions, Workshop Software Debugging for Automotive Developers and New BioMon Sensor IC Detects Heart Rate and Pulse Oximetry Presentation. All shows are co-located and provide an excellent forum for exploring new development technologies, and meeting industry experts who can provide solutions to current design challenges. --- ### Napier Wins Highly Commended Award at The National Apprentice Awards 2016 > Napier wins Highly Commended award as SME Newcomer at the National Apprentice Awards 2016 - Published: 2016-10-17 - Modified: 2017-08-18 - URL: https://www.napierb2b.com/2016/10/napier-wins-highly-commended-apprentice-awards-2016/ - Categories: News About Napier - Tags: B2B Technology Awards At a ceremony held in London on 17th October, Napier Partnership Limited, was awarded Highly Commended in the category of SME newcomer for the South East of England at the National Apprenticeship Awards 2016. Napier are huge advocates of hiring apprentices, having supported three students so far, and two of these have chosen to continue working at Napier. With an award winning apprentice already as part of the team, Napier’s Managing Director Mike Maynard spoke about the commendation saying, “We were overwhelmed at being Highly Commended in the Regional Apprenticeship Awards. We first employed an apprentice about two years ago because we were looking for young talent to build our team. Receiving this award is fantastic, as it confirms our belief in supporting and employing apprentices and it proves that they are a valuable asset in helping businesses grow. The timing of this award couldn’t have been better as we are welcoming another apprentice to the Napier team this month. ” Sue Husband, Director of the National Apprenticeship Service said, “The National Apprenticeship Awards enable exceptional apprentices and dedicated employers to receive the recognition they richly deserve. Apprenticeships enable people to gain the skills and knowledge they need to succeed - in some cases up to degree level; and for businesses to grow the talent they need. ” --- ### EMS-Anbieter.INFO: The new platform for EMS companies > All-about-TEST has launched its latest website www.ems-anbieter.info. This platform helps electronic companies find suitable manufacturing partners. - Published: 2016-10-14 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/10/ems-anbieter-info-the-new-platform-for-ems-companies/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications All-about-TEST has launched its latest website www. ems-anbieter. info. This new platform helps electronic companies find suitable manufacturing partners for their products from a huge selection of EMS companies. The concept of this website was introduced last November at productronica, and with over 260 EMS companies, this new website stands out from its competitors, and is already attracting more than 500 visitors per month. This site covers Germany, Austria and Switzerland and has an easy, yet fast selection to provide a list of top matching EMS companies. There are many parameters for selection including, industry sector, services, manufacturing technologies, certifications, country, company size, and proximity search. These lists also provide detailed information about each EMS company, providing as much information as possible for their visitors. Basic entry is free of charge for EMS companies, and the use of the website is also free of charge for electronic companies, with display advertising on the site paying the publisher’s bills. It will be interesting to see how this site grows: the directory is a great way for EMS companies to promote themselves, and manufacturers to find a suitable supplier. --- ### New online editorial assistant at New Electronics > New Electronics has strengthened its online team with the appointment of Peggy Lee as online editorial assistant of New Electronics. - Published: 2016-10-14 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/10/new-online-editorial-assistant-at-new-electronics/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications New Electronics has strengthened its online team with the appointment of Peggy Lee as online editorial assistant of New Electronics. Peggy will replace the previous online editorial assistant, Tom Austin- Morgan, who will now focus on generating content for the Eureka website. Following an education in France, Peggy has recently completed an Open University degree in creative writing, achieving a 2:1. --- ### E&T magazines shortlisted for three BSME awards > Engineering and Technology magazine has been shortlisted for three BSME awards. We wish everyone involved the best of luck. - Published: 2016-10-13 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/10/et-magazines-shortlisted-for-three-bsme-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Engineering and Technology magazine has been shortlisted for three BSME awards. These include Dickon Ross who has been shortlisted for the Business Brand- monthly or less frequent award. Justin Pollard has been shortlisted for the Columnist of the year- Special interest and Business brand award, and John Rooney has been shortlisted for the Art director of the year- Business award. The results will be announced at the 2016 BSME Awards Dinner on Tuesday, 15 November. We wish everyone involved the best of luck. --- ### CONECtrónica reaches 200 issues > Congratulations to the team at CONECtrónica, who will reach its 200th issue (and their 20th anniversary) this month. - Published: 2016-10-01 - Modified: 2016-11-02 - URL: https://www.napierb2b.com/2016/10/conectronica-reaches-200-issues/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Spain and Spanish Technology Publications Congratulations to the team at CONECtrónica, who will reach its 200th issue (and their 20th anniversary) this month. The communications-focused title has served engineers in the networking and telecom markets in Spain, Portugal And Latam area since 1996. It's great to see publications hit these landmarks. When I talked to Carlos Martinez, commercial director at GM2 PUBLICACIONES TÉCNICAS, he was also very optimistic about the future, saying, “We are looking forward serving another 20 years more to the market. " He also felt that this was an exciting time for the publication, commenting, "We're enthusiastic about covering the coming IoT and Industry 4. 0 technologies. ” Well done to the whole team at CONECtrónica --- ### What the HTML? Our marketing specialist Fiona lifts the lid on learning to code... > Learning HTML is a popular skill that many in marketing are trying to get to grips with. In this blog Napier Marketing specialist Fiona tells her story... - Published: 2016-09-30 - Modified: 2018-10-17 - URL: https://www.napierb2b.com/2016/09/html-marketing-specialist-fiona-lifts-lid-learning-code/ - Categories: Marketing Blog, News About Napier Before working at Napier, seeing the back end of a website or a broken email with all the code showing, was like getting a glimpse into a world of mystery and intrigue that only a select, brainy few had any knowledge of. It made me think of glasses wearing, Star Wars T-Shirt clad, IT... to put it frankly... geeks. I didn’t understand it. My friend used to blog a lot, she used some basic code to jazz up her posts, a couple of tags here and there, the odd . I gave it a go myself but didn’t know where to start. That’s not to say I haven’t wanted to learn. So when, within the first few weeks of starting at Napier, I was told I’d been learning HTML for creating email templates I was excited at the prospect of finally understanding what it was all about. Nesting tables... So how did I go from knowing virtually nothing about coding, to creating my own responsive email template within a matter of weeks? I started off by using online resources, looking at the very basics of HTML. As well as this, I had an in-house teacher. Diana, the Digital Marketing Manager here at Napier, is extremely skilled in the ways of all things code related. She was (and still is, when I call on her in a coding pickle) very patient and got me up to speed quickly. It’s all about tables in email, tables within tables. Once I’d begun to... --- ### eSAME confirms conference date for 2016 > The organisers of eSAME, have announced that this year’s conference will be held on 1st December 2016 at Campus SophiaTech in Sophia-Antipolis, France. - Published: 2016-09-28 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/09/esame-confirms-conference-date-for-2016/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The organisers of eSAME (embedded Software and Micro-Electronics), the event previously known as SAME, have announced that this year’s conference will be held on 1st December 2016 at Campus SophiaTech in lovely Sophia-Antipolis, France. The theme of this year’s conference will be “Connected objects for smarter life”. The conference has been branded a “Plateforme Conception”, and the organisers promise attendees a unique opportunity to learn more on future trends & new technical challenges within a high level technical environment. This year, eSAME will be co-located with two other shows: JRE (Journée Régionale de l’Electronique): The 4th JRE show is a business oriented exhibition gathering more than 40 booths, discussion forum and live demo. S-Cube 2016 : The 7th EAI conference on Sensor Systems and Software: a single track forum for research on system development and software support for embedded sensing (held on 2nd December) --- ### DATE 2017 to include focus on European projects > the organisers of DATE 2017, have announced that they will again have an extra section of the Proceedings dedicated to European Projects. - Published: 2016-09-28 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2016/09/date-2017-to-include-focus-on-european-projects/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Switzerland and Swiss Technology Publications the organisers of DATE 2017, which will be held on 27th to 31st March 2017 in Lausanne, Switzerland, have announced that they will again have an extra section of the Proceedings dedicated to European Projects. Paper submissions of up to six pages presenting preliminary ideas, work in progress or lessons learned from the project are invited, and must be submitted before October 14th 2016 via the DATE website. Papers will be peer-reviewed and selected based on innovation and originality; in particular, the organisers will prioritise papers addressing DATE topics. --- ### Call for papers: PCIM 2017 > The organisers of PCIM 2017 have issued a call for papers, and the announcement of young engineer and best paper awards to be won at the conference. - Published: 2016-09-27 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/09/call-for-papers-pcim-2017/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of PCIM 2017 have issued a call for papers. All submissions that are accepted will be published in IET Inspec-Direct, Compendex, Scopus and IEEExplore, as well as the PCIM Europe Proceedings, and there are also young engineer and best paper awards to be won at the conference. The organisers are inviting submissions on a rand of topics, including: Power Semiconductors Thermal Management and Packaging Control and Drive Strategies in Power Converters Electronic Power Converters Power Electronics in Automotive, Traction and Aerospace Motors and Actuators Control Techniques in Intelligent Motion Systems Applications for Drives & Motion Control Motor Drives in Automation New and Renewable Energy Systems Energy Storage Smart Grid & Communication Power Quality Solutions Power Electronics in Transmission Systems Software Tools and Applications Passive Components and New Materials Sensors Metering and Diagnostics and Standards System Reliability Don’t delay as abstracts are due by 18th October 2016. --- ### What does HubSpot’s 'State of Inbound 2016' report tell B2B marketers? > Read our low down on the state of inbound marketing in 2016 and HubSpot’s predictions for the future of inbound marketing in 2017 in the latest Napier blog - Published: 2016-09-26 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2016/09/hubspots-state-inbound-2016-report-tell-b2b-marketers/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, HubSpot and B2B Technology, Inbound Marketing for B2B Technology As proud partners of HubSpot, we eagerly awaited their eighth annual State of Inbound Report, presenting the trends and growth of inbound marketing. We weren’t disappointed as we delved into HubSpot’s report, discovering the state of inbound marketing in 2016 and HubSpot’s predictions for the future of inbound marketing. 74% of marketers surveyed recognised the importance of converting leads to customers, rating it as their company’s top marketing priority for the next 12 months. If the time taken to convert leads to customers can be shortened and speed through the sales funnel increased, then inbound marketing is the perfect marketing strategy and is a highly profitable approach for businesses. Here at Napier, we understand the value of maximising lead conversions to make B2B campaigns more profitable, and are continually working hard to develop techniques that increase the speed that a lead converts to a customer for our client’s campaigns. Interestingly, the State of Inbound report results showed that although conversions are named as the biggest priority, when companies were asked to look at their marketing on a project level, the projects that they actually prioritised were SEO and blogging. Less than half of the respondents prioritised marketing automation. Unsurprisingly given this information, HubSpot’s research shows that a quarter of companies convert less than 10% of their leads to customers, so there is clearly a need for companies to focus on marketing activities that drive conversions. The report highlights the ongoing transformations in inbound marketing and how the methodology is being... --- ### Napier Supports Continued Business Growth with Three New Team Members > Napier is going from strength to strength with the appointment of three new team members - Published: 2016-09-26 - Modified: 2023-12-11 - URL: https://www.napierb2b.com/2016/09/napier-supports-continued-business-growth-three-new-team-members/ - Categories: News About Napier Napier has seen its busiest summer to date with new clients wins and to support this business growth, have welcomed three new employees to the team. Sian Hogan joins the team as Napier’s newest Marketing Specialist. With a solid background in business administration, Sian is looking forward to developing her creative eye and utilising her skills with Napier’s clients. Svitlana Mawbey joined Napier in August and will be supporting the team by overseeing the day to day financial operations of the business including UK and International payments and payroll. In September, Debbie McIntosh has taken her place in the team as PA to the Directors and will use her forte for organisation and planning to keep Napier running smoothly through offering office administration support. Napier is delighted to have Svitlana, Debbie and Sian as part of the team and we look forward to them settling into their respective roles. --- ### Napier shortlisted as a Finalist for South East Employer of The Year in The National Apprenticeship Awards > Napier is recognised for our work supporting apprentices as we are shortlisted for South East Employer of the year in the National Apprenticeship Awards. - Published: 2016-09-22 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/09/napier-shortlisted-finalist-south-east-employer-year-national-apprenticeship-awards/ - Categories: News About Napier - Tags: Apprenticeships at Napier Napier and sister agency Peter Bush Communications have proudly supported 3 apprentices to date and their commitment to this pathway into employment has been rewarded by the National Apprenticeship Awards. The Awards, now in their 13th year, recognise how apprenticeships have made a positive difference to organisations across the UK and how the careers of their apprentices have been influenced through making significant contributions in the workplace. Napier are in great company, with other finalists including IBM UK Limited, Siemens, Eden Project and Royal Air Force. The regional finalists will be celebrated at an event in London on 17th October, with a national ceremony to announce the overall winners on 20th January 2017 at the Grosvenor House in London. With an award winning apprentice already as part of the team, Napier’s Managing Director Mike Maynard spoke about being shortlisted saying, “We’re overwhelmed at being shortlisted as a regional finalist. We first employed an apprentice about two years ago because we were looking for young talent to build our team. Hiring apprentices is not a quick fix though, it’s a long term investment and we’re actively recruiting for another apprentice as we have experienced mutual success, both for our apprentices and our business. We are very much looking forward to celebrating in October and regardless of the outcome in January, we will continue to be a great advocate of Apprenticeships. ” --- ### Wearable developers get their own publication with the launch of WearTechDesign.com > Marjonmedia (publishers of Softei.com) have launched WearTechDesign.com – a new website specifically created for designers developing wearable devices. - Published: 2016-09-21 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2016/09/marjonmedia-launches-weartechdesign-com/ - Categories: Electronics Media News IoT and wearable tech is never out of the news in the electronics industry and now Marjonmedia (publishers of Softei. com) have launched WearTechDesign. com – a new website specifically created for designers developing wearable devices. As the name suggests, this new website is the home of the latest news and developments in all things wearables, providing not only a technical focus but also keeping visitors up to date with the latest business news in this ‘trend heavy’ sector. WearTechDesign. com showcases information on new hardware and software, key topics such as wireless design and system integration and serves up all the latest industry news, including opinion and insight with a blog from Caroline Hayes. Talking about the new site, Andy Pratt, MD of Marjonmedia says, "We noticed that every time we posted a new technology for the wearable market story on Softei. com, we received a particularly large number of clicks. Looking closer at this sector of the electronics market, there were no websites specifically looking at the technology for wearable devices, so we decided that the time was right to fill that gap. Twenty years ago when working in magazine publishing, I saw the way the communications market was going, and introduced communications supplements. The emergence of Wearable Technology will take communications to another level over the next 10/20 years. I now believe that WearTechDesign. com is ideally placed to be a resource platform for designers of these exciting products; enabling them to keep up to date with... --- ### Power Electronics News gets off to a promising start > We reported on the recent launch of Power Electronics News, and have just received their initial traffic figures, which offer a show a promising start. - Published: 2016-09-21 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/09/power-electronics-news-gets-off-to-a-promising-start/ - Categories: Electronics Media News We reported on the recent launch of Power Electronics News, and have just received their initial traffic figures. In roughly one month (from mid-August to mid-September) the site achieved: 34,562 page views 15,124 user sessions An average time on page of 2:14 Given that the official launch of Power Electronics News wasn’t until 1st September, this is a promising start that shows there really is no limit to the number of titles that can address the power design sector. More information about webinars The editorial webinar series that were promised will be presented by Chris Richardson. Up to five sponsorship slots will be available, which will sponsors to showcase their brand, and provide access the list of registrants for lead generation programmes. Power Electronics News has also signed a partnership with Bodo’s Power, who will also promote the webinars, providing greater reach and hopefully driving greater volumes of traffic. --- ### Enginuity Europe introduces interviews as paid 'Sponsored Content' > From October Enginuity Europe will be offering native advertising, the only paid content offered will be interviews with client company executives. - Published: 2016-09-21 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2016/09/enginuity-europe-introduces-interviews-as-paid-sponsored-content/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, UK and British Technology Publications, Video Marketing in B2B Technology From October Enginuity Europe will be offering native advertising (they’re calling it “Sponsored Content”). Initially the only paid content offered will be interviews with client company executives, which would be carried out over a Skype video call. Phil Ling, editor-in-chief of Enginuity Europe tells us that the interview would last around 30mins, but the final video will be edited to a maximum of 4 minutes to provide viewers with an easily accessible video while giving clients the chance to put their story across, in their own words. This option is designed to be easy, with all video post-production carried out by Enginuity Europe. Phil anticipates that the fact that the interviews don’t require any additional content to be created means many companies will use this Sponsored Content as value-add to any new release or other marketing activity. The interviews can cover a broad range of topics, focussing on technical innovation, business developments or expert views on the engineering industry, although new product introductions are something Phil believes are particularly suitable to the video format. It’s even possible to outsource the entire video to Enginuity Europe if no company spokesperson is available for interview. Once completed, the video will be uploaded to the Enginuity Europe website and their social media channels (the equivalent to a Social License for regular content). In addition, all Sponsored Content will also receive an initial boost on Facebook to reach a minimum of 1000 views across an engineering audience. Other social media platforms can be included... --- ### Andrea Gillhuber moves to MM MaschinenMarkt > Andrea Gillhuber has left Elektronik, and has moved to be editor at MM MaschinenMarkt. Her subject areas have been shared around. - Published: 2016-09-20 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/09/andrea-gillhuber-moves-to-mm-maschinenmarkt/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Andrea Gillhuber has left Elektronik, and has moved to be editor at MM MaschinenMarkt. Her subject areas have been shared around, with Harry Schubert looking after the important topic of power. Although it’s sad to see an journalist move to another sector (even though it’s related to electronics), we wish her all the very best in her new role. --- ### Call for papers: Smart Systems Integration 2017 > The organisers of Smart Systems Integration 2017, which takes place from 8th to 9th March in Cork, Ireland, have issued a call for papers. - Published: 2016-09-12 - Modified: 2020-10-05 - URL: https://www.napierb2b.com/2016/09/call-for-papers-smart-systems-integration-2017/ - Categories: Electronics Media News The organisers of Smart Systems Integration 2017, which takes place from 8th to 9th March in Cork, Ireland, have issued a call for papers, inviting abstracts on the latest developments, applications and trends of innovative smart technologies and materials as well as to their production for the conference in 2017. Submissions for the conference must be in English, and should address one of the following topics: Applications , including smart mobility, health and energy Hardware/Technologies, including design of smart integrated systems; manufacturing of embedded micro and nano systems; and smart test and reliability of components and systems Software for smart integrated systems The business of Smart Systems, including market trends, ecosystems and success stories. The deadline for abstract submissions is 5th October 2016. The conference committee, headed by Prof. Dr. Thomas Otto, Fraunhofer Institute of Electronic Nanosystems (ENAS), Chemnitz, Germany,will select the best contributions in November 2016. The Call for Papers submission requirements and further current information are available online at smartsystemsintegration. com/callforpapers. --- ### Google to Penalise Companies for Pop-Up Ads > Google will penalise companies that use pop-ups or interstitials on mobile sites. What impact will this have for B2B publishers and advertisers? - Published: 2016-09-08 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2016/09/google-penalise-companies-pop-ads/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques Google has announced an interesting change to their services, to help frustrated users access content on their mobiles more quickly and easily, without having to face intrusive interstitials. Google announced the upcoming change to their mobile search experience on their blog, explaining how intrusive interstitials provide a poorer experience to users, rather than other pages where content is immediately accessible. Mobile devices often have smaller screens and, interstitials are often problematic and frustrating for mobile users. This is why Google have announced an update to their algorithms, used to rank their mobile search results, penalising offending pages by ranking them in lower placing. The update will be in place from 10th January 2017, with the aim to improve the overall mobile search experience. It is worrying how this change will affect publishers' advertising revenue, as ads will inevitably be limited in size, affecting the amount of money publishers can get, and attention that advertisers can grab on mobile search sites. It will be interesting to see how this will impact publishers, and whether penalising websites will in fact improve a mobile users experience, or whether companies will continue to find new ways to advertise, whilst avoiding the use of the dreaded pop-up ads. --- ### Power Electronics News is Ready to Go > AspenCore have officially launched their new website, Power Electronics News. It will be managed by the ICC Media team, and edited by Paul O’Shea. - Published: 2016-09-01 - Modified: 2016-09-08 - URL: https://www.napierb2b.com/2016/09/power-electronics-news-ready-go/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications It was discussed extensively at PCIM, and now the wait is over, as AspenCore have officially launched their new website, Power Electronics News. With the objective to deliver the latest news, new products, and technical articles, to cover the ever-changing global electronics industry, from power supplies to thermal management, this website aims to provide the latest information needed, for customers to develop their next design. The website presents ‘The Editor’s Perspective’ column, written by Paul O’Shea, while also producing company and market news, product news, white papers, webinars, videos and a parametric search tool. As a site which will be easy to navigate on any type of media device, Power Electronics News is keen to be accessible to their audience, encouraging interaction and feedback, from all over the world. Webinars will be an important part of the content mix, with the editorial team creating a series of webinars about power supply design that will launch in September. Among the planned topics, is a step-by-step explanation of the design of buck and boost topologies in DC-DC switching regulators. Power Electronics News, is being managed by the Germany- based publisher ICC Media. They were acquired back in 2015 by AspenCore, which helps ensure the website also has a keen European focus, even with content being driven by an American Editor. This means, geographically, the site will focus on events in Europe and in America, ensuring the key movers of the power electronics industry are covered, and helping build relationships with significant manufacturers... --- ### EIU Magazine partners with Mouser > Electronics Industry Update has teamed up with Mouser Electronics in Europe in a sponsorship deal that sees the magazine renamed as Mouser’s EIU Europe. - Published: 2016-08-31 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/08/eiu-magazine-partners-with-mouser/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Electronics Industry Update (EIU Magazine) has teamed up with Mouser Electronics in Europe in a sponsorship deal that sees the magazine (and the Android and iOS apps) renamed as Mouser’s EIU Europe, starting in September 2016. The move will dramatically increase circulation as Mouser adding their database of people who have requested updates from the distributor – around 100K names – to the title’s circulation. After deduping, Black Dot, publishers of EIU, expect the circulation of the magazine to be around 150K, and the 80K users of the apps should bring total circulation beyond 200K. EIU is a digital title, but we are promised a print edition for electronica, which Mouser will be distributing in their “goody bags” at the show. Although Mouser will obviously influence the content, we were pleased to hear Donal McDonald, publisher of EIU, tell us that, “Mouser were emphatic that they didn’t want just their own content as they felt that wouldn’t bring full value to their customers. ” In reality this means that the magazine will be able to cover manufacturers who are not Mouser lines. Unsurprisingly, there won’t be any space for other distributors in the title. As the content won’t be directly driven by Mouser, there are still opportunities to contribute editorially, and the title will continue to offer the same advertising opportunities. I think this idea is fascinating. With Arrow on the acquisition trail, buying up publications, particularly in the USA, it’s not surprising that one of the other distributors has... --- ### Everyone has a book in them…have you? > We love seeing the results of our hard work come to fruition and using PR coverage is a great way to create valuable content for our clients’ customers. - Published: 2016-08-31 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2016/08/boost-your-pr-coverage/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology At Napier we work hard to secure the best coverage for our clients. We love nothing more than seeing the results of our hard work come to fruition through seeing client coverage land in our inbox or on our desks. Our clients always enjoy seeing their coverage too and over the years we have chosen to share this with them in numerous ways. Using PR coverage is also a great way to put together valuable content for our clients’ customers. When we receive coverage, whether it be digital or in print we can carefully collate it and can turn it into some fantastic display pieces that continue to attract attention for our clients. For some of our clients we create a printed coverage montage and this has proven to be very popular with our clients. Our in-house graphic designer Rob takes the coverage and creates digital copies of each piece and carefully arranges each one in turn to form a montage. This montage can then be sent to print on high quality paper and is then framed, and ready to send to the client. We love to send these framed montages as a little surprise and we have had some excellent client feedback, Natalie from HARTING, a client of our partner agency Peter Bush Communications says, “The coverage montages from Napier provide a tangible snapshot of the press coverage we have received. They are a great way to show others that we are working together with the Napier team to... --- ### Google’s Doubleclick launches Programmatic Native Advertising > Google have announced that you can run programmatic advertising through Doubleclick on their partner sites. Read our blog to find out more... - Published: 2016-08-31 - Modified: 2016-08-31 - URL: https://www.napierb2b.com/2016/08/googles-doubleclick-launches-programmatic-native-advertising/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, B2B Technology Marketing Strategy Recently Google announced that you can run programmatic advertising through Doubleclick on their partner sites. Now let’s break it down... What is Doubleclick you ask? Doubleclick is Google’s display advertising business. It serves and delivers adverts, as well as targeting users based on behaviour. Google profits from it through online advertisers and publishers. For example, online publishers use Doubleclick to display ads on their websites. Advertisers use it to control how often, how long for, what size, shape or artwork their ad is showing. Okay... got that! What’s programmatic advertising? Programmatic media buying is essentially software that enables purchasing of digital advertising. The traditional process involves, quotations, human negotiations, and manual insertion orders. Programmatic advertising automates this process. Programmatic advertising has become so popular lately as it is very efficient, reliable and more cost effective, particularly through removing the human resources from the process. Does that mean that the software replaces any need for humans? No... a person still needs to strategize and optimize so human capital still needs to be involved. Now let’s talk about native advertising... Native advertising is paid advertising that fits the look and feel of publisher content and looks natural in this environment. Some of the most common ad formats that fit this definition are advertorials or promoted or sponsored posts on social media. How do these all fit together? Programmatic advertising has always been about the transaction of standard formats and sizes but native doesn’t work that way. What Google has built is quite... --- ### Google announces changes to the AdWords ad format > Google is changing the AdWords ad format which will give advertisers more copy to play with, after the ads from the right side disappeared earlier this year - Published: 2016-08-30 - Modified: 2016-08-30 - URL: https://www.napierb2b.com/2016/08/google-announces-changes-adwords-ad-format/ - Categories: Marketing Blog New AdWords Format Google is changing text ads which will give advertisers more copy to play with. The new changes come after the ads from the right side disappeared from the search engine result page, earlier this year, in order to create continuity between desktop and mobile. Without a side bar, Google has more space to streamline text ads between devices. Up until now AdWords text ads have been formed of a 25-character headline, two 35-character description lines and a display URL. Google will now be testing out ads with two 30-character headlines, one 80-character description line and the display URL will automatically pull the landing page domain. However, advertisers will be able to offer two fictional directory paths, to provide description about the content of the landing page. See an example of the change below: What this means is that advertisers get more copy. You get to keep the 70-character description lines, add another 10 plus an extended headline! Since users seem to be drawn by the clickable headlines, and spend less time reading the description lines, Google has decided that two headlines instead of one will eventually increase click-through rates. Tests so far have reported increases of up to 20% in CTR. As usual, however, this is not such a great news for those on the organic side. What Now? 1. This might not be what advertisers will want to hear but this change is an opportunity to write new ads. It will be tempting to just take... --- ### Weka to publish SPS/IPC/Drives 2016 show daily > Weka will again publish the official daily for SPS/IPC/Drives in 2016. Content will be generated by Computer&AUTOMATION, Elektronik and Markt&Technik. - Published: 2016-08-27 - Modified: 2016-08-27 - URL: https://www.napierb2b.com/2016/08/weka-publish-spsipcdrives-2016-show-daily/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Shows and Events for B2B Tech Weka will again publish the official daily for SPS/IPC/Drives in 2016. Content for the daily will be generated by the editorial teams at Computer&AUTOMATION, Elektronik and Markt&Technik, providing a broad range of stories covering all aspects of the show. The daily will be published on 22nd, 23rd and 24th November, and it provides a great opportunity for exhibitors to get high-quality coverage that will generate more attention during the show. In addition to advertising opportunities, don't forget to pitch news about products that will be launched at the show prior to the event: writing the daily is a huge undertaking so if journalists can get stories under embargo, it gives you a better chance of coverage. --- ### New hires at Elektronik Report - Published: 2016-08-27 - Modified: 2016-08-27 - URL: https://www.napierb2b.com/2016/08/new-hires-elektronik-report/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications, Editor News and Updates A couple of new members of the team at ELEKTRONIK REPORT. Martin Schmaddebeck is a new addition to the editorial team, while Andreas Miksik has taken over advertising sales. It's great to see this Austrian publication doing well, and recruiting new members of the team, particularly as they are celebrating the 40th anniversary of the publication later this year. --- ### PRINT advertising revenue grows in Germany > Incredibly, print advertising spend in the German electronics media grew year-on-year in the first half of 2016. Three Weka titles did particularly well. - Published: 2016-08-25 - Modified: 2016-08-27 - URL: https://www.napierb2b.com/2016/08/print-advertising-revenue-grows-germany/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications This is going to be hard to believe, particularly for anyone who has watched the decline of the US print media, but the latest mediaskop advertising statistics from Vertriebsunion Meynen show that the German print advertising market in the electronics segment grew during the first two quarters of 2016. That's right: people are increasing their print spend in Germany! The research showed a modest but significant growth of 2. 1% across the market, with Markt&Technik, benefiting from an impressive 4. 6% increase in their advertising revenue, which kept them as the number one title. The second spot in the ranking was taken by sister publication, Elektronik. Fellow Weka title, DESIGN&ELEKTRONIK, also did exceptionally well from the growth in print advertising, registering an increase of 7. 4% over the same period in the previous year. Although it's not fashionable, it's clear that advertisers in Germany still believe that print works. Whether it's the German culture, the quality of publications, the attitude of local suppliers or the strict privacy laws affecting online marketing, it's clear that print is not dying any time soon in Germany. Although I'm delighted to see a strong print advertising market, it's also clear that a single six-month period doesn't define a long-term trend. However, with 2016 being an electronica year, it's reasonable to assume that we will also see another rise in print advertising during the second half of this year. Weka certainly seem to be one of the main beneficiaries of the print boom in Germany.... --- ### Process Industry Informer to run social media masterclass > Process Industry Informer is doing something positive and running a Social Media Masterclass, to make sure engineers no longer ignore social media. - Published: 2016-08-25 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/08/process-industry-informer-to-run-social-media-masterclass/ - Categories: Electronics Media News - Tags: Social Media for B2B Marketers Conventional media has a strange relationship with social media. Although social is a great way to distribute content, it’s pretty clear that reading headlines and summaries on your social feed isn’t going to drive revenue for the publisher. To be fair, it’s mainstream news that seems to have the biggest problem with social: the B2B trade press generally has a fairly productive relationship with Linkedin, twitter and the like. There is still the concern that paid social is going to pull B2B advertising budgets away from traditional magazines and website, so even in B2B there’s an uncomfortable relationship. Ignoring the influence of social, however, isn’t the best approach, and so I was delighted to hear that Process Industry Informer is doing something positive and running a Social Media Masterclass. The publication is bringing in social media trainer Jason Squires to teach the course, which they promise will help to improve participants’ knowledge, confidence and performance with Social Media for acquiring new customers, as the half-day course includes the following topics: How To Grow A Large Following Of Potential Customers The 3 Steps To Turn Those Followers Into Paying Customers The 4 Things Needed For A Successful Social Media Strategy How To Stand Out From The ‘Noise’ (And Your Competitors) On Social Media Why Businesses Fail With Social Media - And How To Avoid These Mistakes How To Use Social Media For 30 Mins Per Day - And Achieve Your Objectives How To Deliver A Tangible And Reliable ROI The course... --- ### Fare Elettronica launches new website > Following the recent sale of Fare Elettronica to Consorzio Tecnoimprese, the Italian publication has launched a new website. - Published: 2016-08-23 - Modified: 2016-09-01 - URL: https://www.napierb2b.com/2016/08/fare-elettronica-launches-new-website/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Following the recent sale of Fare Elettronica to Consorzio Tecnoimprese, the Italian publication has launched a new website. The site includes news and articles, as well as projects, which require a registered user login for access. The website includes a blog that is dedicated to electronics design engineers (consisting of 100% technical articles), ideal for those who are always looking for new ideas and updates for their work. Articles are categorized and the publication closely follows the industry's top trends. Projects address a range of applications, including home automation, energy saving and lighting. The site also includes tutorials on various topics. The site is clearly successful, and currently has over 8000 registered users and 125,000 monthly page views. Check out the new site at www. farelettronica. com. --- ### Techwatch to Organise First Dutch RF Conference > The first Dutch RF Conference, organised by Techwatch, will take place at Novio Tech Campus in Nijmegen, the Netherlands on 23 November 2016. - Published: 2016-08-23 - Modified: 2016-08-23 - URL: https://www.napierb2b.com/2016/08/techwatch-organise-first-dutch-rf-conference/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech On 23 November the first Dutch RF Conference will take place at Novio Tech Campus in Nijmegen, the Netherlands. This new conference will include: Sessions on product-specific applications with a focus on innovative solutions in combination with advanced wireless technology In-depth sessions highlighting trends such as RF energy and RF power and focusing on engineers, designers and technical managers in the advanced RF field The conference is designed to attract an audience of Belgian and Dutch high tech professionals and companies involved in high-end RF development and RF applications, and the organisers promise sessions that will interest engineers, team leaders, technical managers, product developers and innovation managers. A call for papers is open until 1 September. Authors are encouraged to submit proposals that are "in-depth, but not academic," covering: Low-power RF RF energy RF power Innovative product applications in RF Submissions with a close link to markets such as health/medical, automotive, telecom and communication are particularly encouraged. Sponsorship opportunities are also available - check out the Dutch RF website for more details. --- ### Weka mixing English and Chinese for The Elektronik > Weka will publish a combined English and Chinese title, The Elektronik international, as a special issue on November 2nd 2016, just in time for electronica. - Published: 2016-08-02 - Modified: 2016-08-18 - URL: https://www.napierb2b.com/2016/08/weka-mixing-english-chinese-elektronik/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications, Germany and German Tech Publications Weka Fachmedien will publish a combined English and Chinese title, The Elektronik international, as a special issue on November 2nd 2016, just in time for the industry's biggest trade show, electronica. The idea of the publication is to give a flavour of the content of Weka's German titles to other readers, with topics covered including IoT (Security, Software, Communication, Cloud, ... ), Industry 4. 0, Wireless, Microcontrollers and Automotive. This is the first publication in Chinese and English from a German publisher in our industry - at least as far as we are aware. We think this experimental approach is sure to be a success because of the high number of particularly American advertisers that can be reached at electronica and the other big German shows. the addition of Chinese is also interesting: although Chinese suppliers have be very active in the European market, it's only recently that they have grown their advertising spend to such an important level. Weka plans to print 10,000 copies, focusing distribution on electronica, with some copies also available at SPS/IPC/Drives. They've planned to distribute the publication within the special ‘Chinese’ section of the fairs, targeting trade press areas and forums within these sections. --- ### Aspencore research shows the content that will get engineers to provide contact details > Aspencore's Supplier Interface Study shows that tactics such as eBooks will generate leads from electronics engineers, while webinars are less popular. - Published: 2016-07-21 - Modified: 2016-08-18 - URL: https://www.napierb2b.com/2016/07/aspencore-research-shows-content-will-get-engineers-provide-contact-details/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers Aspencore's annual Supplier Interface Study is an important piece of research that provides insight into what drives the decisions their readers and subscribers - i. e. the electronics design industry. The results, as always, provide some great insights for marketing professionals in the electronics industry, and as an agency that believes in using research to make data-driven decisions, we've been analyzing the numbers. Websites are more important than ever, with more respondents using almost every form of online content than last year (although last year did see some decrease in interest about some forms of content). As usual (and this really shouldn't be a surprise), the data sheets, followed by application notes are the type of information accessed most often. There are, however, some interesting findings. This year, circuit block diagrams were marginally more popular than reference designs, perhaps suggesting that as components continue to get more complex, it's the context in which they are used that matters, rather than the nitty-gritty of how to actually deploy them. Some of the less popular items were a little surprising. There wasn't much interest in market analysis, with over 90% saying they don't access this information on electronic engineering websites very often. Webinars and virtual events also ranked towards the bottom. As nine out of 10 engineers are not frequently accessing webinars, it suggests this lead generation tactic of choice has an Achilles heel due to its limited reach across the engineering population. So if webinars aren't the solution, what is the... --- ### PCIM Europe 2017 issues call for papers > The organisers of the conference at PCIM Europe, the leading event for power electronics, have issued a call for papers. Deadline is 18 October 2016 - Published: 2016-07-21 - Modified: 2016-08-18 - URL: https://www.napierb2b.com/2016/07/pcim-europe-2017-issues-call-papers/ - Categories: Electronics Media News - Tags: Call for Papers The organisers of PCIM Europe’s conference have issued a call for papers. PCIM Europe is the leading event for the entire power electronics industry and its fields of application, usually characterized by their unique combination of a practise-oriented conference and exhibition. PCIM will be held from the 16th-18th May 2017 in Nuremberg, Germany, aiming to demonstrate varied expertise, and provide the opportunity to exchange specialist knowledge, informing an international audience about the latest results and developments in the field of power electronics. The conference will be held in English, covering a wide range of topics including recent developments on power semiconductors, passive components, thermal management products, energy storage, sensors and new materials, as well as systems. Drives in automation will continue to be a subject in 2017, providing experts with inspiring and wide-ranging subjects in the field of power electronics. The ‘Call for Papers’ gives the go-ahead for experts from industry and academia to submit their papers on power electronics, and allow speakers to have the opportunity to present their latest results and developments within a lecture or poster presentation. With the deadline on 18th October 2016, experts should be quick to submit their papers, as the more fortunate selected papers will be included in the official PCIM Europe proceedings, as well as in the scientific databases of IEEExplore, Scopus, Compendex and IET Inspec Direct. Outstanding papers will be recognised with awards; the winner of the ‘Best Paper Award’ will receive 1,000 Euros and the chance to participate at the... --- ### Congratulations to the winner of the Fitbit Surge > New of the winner of the Fitbit Surge from our recent research about the European electronics component distribution industry. - Published: 2016-07-21 - Modified: 2016-07-21 - URL: https://www.napierb2b.com/2016/07/congratulations-winner-fitbit-surge/ - Categories: News About Napier At Napier we believe in using real data to drive marketing decisions and plans. So we do a lot of research to ensure we understand the views of our clients' potential customers. A recent project looked at the European distribution market, and we'd like to thank everyone who participated. We usually offer some form of incentive; for this survey Mr. Pete Shepherd of Telesoft Technologies won a Fitbit Surge. Congratulations Pete! --- ### In memory of Tommy Jägermo > Tommy Jägermo was one of the good guys. Losing him, particularly at just 68 years old, makes the industry much poorer. RIP Tommy. - Published: 2016-07-20 - Modified: 2016-08-18 - URL: https://www.napierb2b.com/2016/07/memory-tommy-jagermo/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Sweden and Swedish Tech Publications Like most industries, electronics has its fair share of good and bad characters, and it's always the good ones that you really remember. Tommy Jägermo was one of those good guys. It was always a pleasure to see Tommy; even when he was chasing for more advertising business, he was a real gentleman who was always friendly and helpful. When we heard that Tommy had died as a result of his diabetes, we were shocked. His energy and enthusiasm made him one of those people that you just always thought would be around, even though he did suffer from ill health. Losing Tommy, particularly at just 68 years old, makes the industry much poorer. RIP Tommy. --- ### Over 10,000 people visited PCIM Europe 2016 > 10,053 people from 67 countries visited PCIM Europe 2016, an increase of 12% on the previous year. This growth show trade shows continue to be important. - Published: 2016-07-18 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/07/over-10000-people-visited-pcim-europe-2016/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications 10,053 people from 67 countries visited PCIM Europe 2016, an increase of 12% on the previous year. This impressive headline growth shows that – in Germany at least – trade shows continue to be an important part of the electronics industry’s marketing mix. Other facts and figures provided by the organisers include: The show was international, with 33% of the visitors from outside Germany 94% of the visitors would recommend PCIM Europe to their colleagues and are likely to visit the exhibition in 2017 again 79% of the visitors claimed to be “decision makers” The conference attracted 771 attendees (59% from abroad) 295 presentations were given during the event at the conference 94% of conference attendees also wanted to see the exhibition It’s good to see PCIM continuing to flourish, and I’m personally looking forward to visiting an even bigger show next year. --- ### How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update > Facebook has announced another algorithm change which will affect which posts users see in their News Feed. We discuss how this will affect business pages. - Published: 2016-07-11 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/07/win-facebook-marketingeven-though-reach-referral-traffic-time-low-thanks-new-update/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers On the 29th June, Facebook announced another tweak to its News Feed that effects which stories and updates users get to see. Facebook’s engineering director Lars Backstrom has written on Facebook’s blog, “We’ve heard from our community that people are still worried about missing important updates from the friends... so the things posted by the friends you care about are higher up in your News Feed”. Whilst this might be an improvement for personal use, how does this change affect business users? The Shareability Factor This update is the second in 18 months to affect the News Feed reach and referral traffic which has led to a decline in visibility for Business Pages. You can read our initial post from May 2016 about B2B Facebook Marketing here. So, what does this new update mean in reality? Facebook always encourages its business users to post relevant and engaging content that will attract their target audience. According to Facebook, if the majority of your referral traffic is from people sharing your content and their friends liking and commenting then your business will see less of an impact than if your page gets most of its traffic directly from your page posts alone. Pay to Play If you post regularly to Facebook you need to carefully consider your post content to ensure that its shareable and is seen as having value, not only to your page followers but to their followers too. If you’re not already on board with content marketing then you... --- ### Bits and Chips Smart System Event 2016 > Techwatch are hosting one of the biggest High Tech events held in the Netherlands, the Bits and Chips Smart Systems event on 28th September 2016. - Published: 2016-07-07 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2016/07/bits-chips-smart-system-event-2016/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech Techwatch are hosting one of the biggest High Tech events held in the Netherlands, the Bits and Chips Smart Systems event on 28th September 2016. This high tech event is being held at Hertogenbosch, and Techwatch has guaranteed a thrilling exhibition surrounding amazing new Dutch high tech, and the opportunity to attend exciting conferences surrounding ‘The Internet of Services’, ‘Printed Electronics Autonomous Driving’ and ‘From make to start-up’. With many experts traveling far and wide for this event suggests this event in previous years was a huge success. Bits and Chips are the leading new and opinion magazine for high tech industry owned by Techwatch, with their main focus in the new items on the influence of technology. Bits and Chips magazine has a great reputation within the high tech industry in Belgium and Netherlands, presenting them as a reliable and exceptional source to help provide information for this event. Bits and Chips Smart System event, is an easy place for experts in the industry including researchers, designers and engineers to meet, share their knowledge and expertise with each other. This amazing event allows experts of all fields within the high tech industry to contribute and help each other with their knowledge, whilst also establishing and reinforcing their tactical partnerships with each other. --- ### Redefining UK engineering: why UTCs and businesses must collaborate > Devoted to steer 14-18 years olds towards more technical subjects. UTCs provide knowledge and hands-on training they’ll need in today’s UK industry. - Published: 2016-07-05 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2016/07/why-utcs-and-businesses-collaborate/ - Categories: Marketing Blog Andy Osborn, Head of Engineering at UTC Central Bedfordshire Ask any kid what they’d like to do when they grow up and the chances are the response you’ll get will be astronaut, firefighter or popstar. Little do they know the full spectrum of career choices out there, specifically within the STEM (Science, Technology, Engineering and Maths) fields. In fact, if you want to be an astronaut, it’s advised that you gain a bachelor’s degree in Civil or Aerospace Engineering. But what’s on offer for students prior to higher education to get them suitably engaged in such studies? Thankfully, there are now colleges devoted to steering the younger generation towards more technical subjects. UTCs or University Technical Colleges provide 14-18 year olds with the knowledge and hands-on training they’ll need in today’s UK industry. But with little government funding, marketing budget and a desperate need for more support from local universities and businesses, are UTCs being fairly recognised for the difference that they’re making to filling the UK skills gap? And could the difference be even greater if there was more collaboration? We interviewed Andy Osborn, Head of Engineering at UTC Central Bedfordshire, for his perspective. Tell us a bit about the UTC Central Bedfordshire. Firstly, let’s get to grips with what a UTC is because not many people are aware of what they actually are. UTCs teach students aged between 14 and 18 years a number of mandatory GCSEs; however, instead of accompanying these with humanities, languages or art, they... --- ### You’ve Won The Customer – Is Your Job as a Marketer Done? > Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas. - Published: 2016-07-02 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/07/youve-won-customer-job-marketer-done/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology, Social Media for B2B Marketers Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas. Many companies use retention strategies as each customer represents an opportunity to make a customer loyal for life. If this sounds a lot like hard work then you’d be wrong – here’s some simple tips on why marketing to your existing customers is so important. If you're looking for inspiration, read our recent content marketing blog post. Delight your customers At Napier, we are big fans of the Inbound Marketing methodology, where you attract visitors to your business, convert them to leads with your outstanding content and then close them as customers. But the process does not stop there – why stop the momentum? Don’t forget about marketing to your existing customers - ‘Delight’ them and ensure they stay a customer and even more powerful than that, allow them to become a brand advocate by delivering more for less with a great content strategy Tools for delight By now you are well on your way to mastering content marketing, you’re doing something right if you’re moving visitors through the buyer’s journey. So what does delighting customers look like? Hopefully you will have built up a profile of your customer types or personas through the purchasing process but now it’s time to find out what they need after they have made a purchase. The best way to do this is to ask.... --- ### Congratulations to PowerPulse on reaching 20 Years > Congratulations to the popular power US-based PowerPulse on 20 years of publication. 1 million emails a month and still going strong! - Published: 2016-07-01 - Modified: 2016-08-18 - URL: https://www.napierb2b.com/2016/07/congratulations-powerpulse-reaching-20-years/ - Categories: Electronics Media News - Tags: USA and American Publications We would like to congratulate the popular power publication PowerPulse on 20 years of publication. We normally blog about European media, but for big anniversaries like this, it’s worth breaking the rules and talking about a success in the USA. Well done to the team at Darnell! About PowerPulse European readers might not know much about PowerPulse. Unsurprisingly they cover all aspects of power electronics, servicing over 50,000 subscribers. With a daily newsletter, this means that they deliver over 1 million email updates monthly, as well as generating over 3 million page views monthly on their website. With a creative approach, they offer lead generation solutions as well as providing advertising opportunities for awareness and click-throughs. Although it's US-based, PowerPulse has a global audience, with around 1/4 of readers based in Europe. --- ### ETN offers range of marketing opportunities in Finland > ETN now offers native advertising and email list rental, giving electronics marketers even more ways to reach an audience of Finnish engineers. - Published: 2016-06-26 - Modified: 2016-07-25 - URL: https://www.napierb2b.com/2016/06/etn-offers-range-marketing-opportunities-finland/ - Categories: Electronics Media News - Tags: Finland and Finnish Technology Publications We recently reported that Elektroniikkalehti had rebranded to ETN, making things a lot easier for those of us with limited Finnish to discuss this title. The publication has also been working to offer a wider range of ways to reach the Finnish market. For companies wanting editorial-like promotion with complete control, ETN is offering native advertising: the digital equivalent of the good old advertorial. Interestingly the publication has also built an email list that can be rented. Although it consists of only 2000 contacts, the Finnish market isn't as big as many other European markets, and this must represent the largest rentable list of Finnish electronics engineers. For more information, contact Napier or ETN. --- ### Bits and Chips celebrates success of ASML > Bits and Chips' special issue on ASML will be published in December 2016, five years after the first issue devoted to this semiconductor equipment vendor. - Published: 2016-06-25 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2016/06/bits-chips-celebrates-milestone/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Netherlands and Dutch Technology Publications Bits and Chips is the leading magazine in the Netherlands for the high tech industry, and five years ago they published a special issue entirely focused upon ASML. This Dutch company is the biggest supplier in the world of photolithography systems for the semiconductor industry, and they are aiming to make history by having their Extreme Ultraviolet Lithography (EUV) platform ready for mass production by the end of 2016. Bits and Chips have decided to publish a follow up special issue dedicated to ASML, to celebrate the major milestone they have achieved in semiconductor history. This special issue is to be published on the 16th December 2016 and will focus on a series of interviews and technology backgrounders. With a circulation of 20,000 copies to be published, this special issue is not to missed. It will reflect extensively on this technology milestone, celebrating this great accomplishment. ASML’s sales are growing due to the system enhancements that are part of the holistic lithography suite. This has helped these additions become a must rather than an attractive option, proving ASML continues to grow as a company, suggesting they will continue to provide further developments. --- ### EE Journal warns of the "Media Mafia" > Are B2B companies being bullied by the "Media Mafia"? Read this blog post to find out what's happening and the likely future for the B2B trade press. - Published: 2016-06-24 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2016/06/ee-journal-warns-media-mafia/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, USA and American Publications Many people are warning that the Utopian days when any journalist could write whatever they wanted, without commercial issues (i. e. the advertising team) interfering with the independence of the press. They point to the growth of native advertising, and the hard commercial realities of running a modern publication. It's also very true that there are lots of other people saying that those Utopian days weren't quite as good as we imagine, and our rose-tinted hindsight is a bit misleading. However I was surprised to read how blunt Karen Simon was in her piece on EE Journal, entitled The Media Mafia. She makes some very specific accusations: "Last week, while I was meeting with customers at the annual Design Automation Conference (DAC), I was told by more than one of my contacts that they make sure to reserve some of their marketing budget for certain publications, out of fear of what the editors from these publications will write about their product if they do not “pay up”... er, I mean, purchase a program. " She even issues a call to arms for advertisers, telling them: "Trade publications hold a lot of power. Only you can stop the bullying! " Of course Karen has a clear motive: to position Techfocus Media as being different from other publications. A case of "she would say that, wouldn't she? ", perhaps? I think only time will tell the future of the trade press, and the electronics media in general. It is true that some... --- ### PSDpuzzler Tests the Experts > Discover the newest way to challenge yourself within our industry, with Power System Designs online Crossword Puzzle. - Published: 2016-06-23 - Modified: 2016-06-29 - URL: https://www.napierb2b.com/2016/06/psdpuzzler-tests-experts/ - Categories: Electronics Media News - Tags: Napier's Intern Series Often it seems you are no longer rewarded for the knowledge you attain and learn within our industry. It has become, rightly so, an expectation of our experts or clients to be confident in their knowledge of the industry or their products. This was why I was pleasantly surprised to learn Power System Designs, have produced a crossword puzzle called PSDpuzzler, available in print, and more importantly online. This fun and unusual idea allows access to both experts and clients to put their knowledge to the test. It provides a twist of fun, with the online version providing a timer, hints and the ability to pause and save the puzzle. You can also use the solve button to reveal the answers, which shows you how many of your answers are correct and providing a red outline around the ones that are wrong. PSDpuzzler introduces an element of competitiveness, pushing people to strive to be the best. It can even create friendly competitions between others, as they attempt to get the most right. With the crossword updating monthly it keeps up to date with the newest updates within our industry, as well as testing your knowledge on key terminology and products. It’s nice to see that even though PSD doesn’t offer a physical award, experts and clients alike can feel good about themselves when they succeed in completing the crossword. The use of this unique idea is sure to boost Power System Designs reputation, presenting them as a serious leading technology... --- ### My life as Napier's latest Intern > Hello I'm Hannah and am Napier's latest intern. Read about my plans for my summer placement at Napier. - Published: 2016-06-22 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2016/06/49550/ - Categories: News About Napier - Tags: Napier's Intern Series When trying to find a summer placement, the first thing you have to ask yourself is what can you learn from it? You want to be inspired, to learn how the real working world operates outside of university. A summer placement, especially at a marketing agency, allows you to begin to apply the skills you have been taught in class, to real life situations. This was one of the many reasons I chose to apply to Napier. More about me I am a second year student at Bournemouth University, beginning my third and final year in September. I am currently studying Communication and Media, which promotes itself as a diverse and broad course. My course allows me to learn knowledge about all aspects within the media, including advertising, PR and marketing. This was the main reason I chose to study my course, due to it allowing me to learn all the different skills sets needed within each section of the media. I believe this leaves doors open, allowing me to study in depth the main areas that interest me. My marketing units stood out from my other studies, and sparked my interest into discovering how marketing works in a real life agency. I was interested in how campaign strategies are proposed, and what skills are used in ensuring it is a success. This is why I made the decision to do a marketing placement over summer, so I can explore my interest and passion for marketing further. Napier is one... --- ### AMEC launches new PR measurement framework > The new amec Valid Metrics Framework - what is it, and will it help B2B tech PR professionals plan and execute better campaigns? - Published: 2016-06-21 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2016/06/amec-launches-new-pr-measurement-framework/ - Categories: Marketing Blog - Tags: Measurement of B2B Technology PR & Marketing, PR and Media Relations for B2B Tech If you could identify the perfect way to measure the value of PR, you'd be rich and famous. There have been lots of attempts, and personally I liked the Valid Metrics Matrix (VMM) that was created a few years ago by the International Association for the Measurement and Evaluation of Communication (AMEC). I've taught it to many students in my role as a lecturer in digital PR, and I believe that if you explain the logic behind the VMM, its a tool that everyone can understand and use effectively. We use it at Napier to talk about how to set objectives and measure the results of our clients' campaigns, and I know it works. So I was excited to see the new Valid Metrics Framework that was launched at the receive International Summit on Measurement. The AMEC members are all in the PR industry, so it wasn't surprising that the first press releases trumpeted the enthusiasm and endorsement that the new tool has received. But what is it, and how good is the new AMEC PR measurement framework? The Theory of the AMEC PR Measurement Framework It's good to see that the tool is based upon a simple model of PR (which extends the model used in the VMM). The new tool uses six stages: Objectives - what the organisation wants to achieve Inputs - target audience and strategy Activity - the key things to be done in the campaign Outputs - what the campaign produces Out-takes - how the... --- ### Striking a balance between "owning" and "renting" contacts > With the rush to build communities and databases, and adoption of marketing automation tools, owning audiences seems good. But sometimes renting is better. - Published: 2016-06-18 - Modified: 2016-07-18 - URL: https://www.napierb2b.com/2016/06/striking-balance-owning-renting-contacts/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics, Inbound Marketing for B2B Technology, Marketing Automation for B2B Technology Marketing has changed dramatically over recent years, as the cost of reaching contacts you have in your database approaches zero. Twenty years ago, things were different: it was expensive to reach contacts in your database as postal direct mail, telemarketing and sending sales people were all expensive pursuits. Databases could become out of date before marketing teams had sufficient budget to reach contacts and therefore accessing third-party relationships (for example mailing lists, readers of publications and trade show visitors) was a cornerstone of marketing practice. Today there are even more places where you can take advantage of another company's relationships: social media platforms such as Facebook and LinkedIn have gigantic audiences and are more than happy to take your advertising money. At the same time it's easier than ever to reach people on your database. Direct email is fast, cheap and simple, while marketing automation and modern CRM tools provide the intelligence to ensure communications can be highly targeted (although not every email marketer has got there! ). Many people characterize the situation as a conflict between "owning" an audience vs. "renting" the audience, as if the choice is mutually exclusive. If your relationship is directly with the contact, then you "own" them, while using third party platforms or publications to reach people is "renting", and you should pick one or the other. We'll see this is a very misguided approach. It's pretty clear that B2B marketing budgets are moving towards ownership of contacts: while marketing automation tool vendors prosper,... --- ### Mary Meeker's internet trends report 2016 now online > Find out most about the KPCB internet trends report compiled by Mary Meeker, and how the findings will impact B2B technology marketing campaigns. - Published: 2016-06-10 - Modified: 2019-10-07 - URL: https://www.napierb2b.com/2016/06/mary-meekers-internet-trends-report-2016-now-online/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers Although it's rather consumer-focussed, Mary Meeker's annual internet trends report always makes very interesting reading. Although the growth of internet use, particularly on mobile, is not surprising, there are some interesting issues and trends that are discussed. Some of the topics we found particularly interesting were: The growth of mobile advertising The growing impact of ad blockers The way new online-first brands have used personalised distribution to grow in popularity with millennials The importance of shared video and images to storytelling, and how creators, consumers, and advertisers are taking part. The innovation coming from China in areas such as e-commerce, messaging, travel, financial services, and on-demand transportation To find out more about internet trends, view the slides or read the report. --- ### You didn’t believe it would be all over before Euro 2016? ‘EU-US Privacy shield inadequate’ claims data protection watchdog. > Following on from my earlier post I wanted to provide an update on the state of progress on agreeing the Data Protection Safe Harbour Agreement. - Published: 2016-06-07 - Modified: 2020-09-11 - URL: https://www.napierb2b.com/2016/06/didnt-believe-euro-2016-eu-us-privacy-shield-inadequate-claims-data-protection-watchdog/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications, Technology and Marketing Legislation Following on from my earlier post "One step forward to the NEW EU-US Privacy Shield agreement" I wanted to provide an update on the state of progress on agreeing the original 2000 Data Protection Safe Harbour Agreement. Over the weekend, the European Data Protection Supervisor (EDPS) make it clear the EU-US Privacy Shield had to undergo “significant improvement” before being in a position to be adopted. Designed to replace the existing Safe Harbour agreement that was declared invalid back in October 2015, the new pact was supposed to be ratified in June, which doesn’t look like it’s going to happen in time. "I appreciate the efforts made to develop a solution to replace Safe Harbour but the Privacy Shield as it stands is not robust enough to withstand future legal scrutiny," wrote the EDPS Giovanni Buttarelli. While Snr Butarelli’s statement doesn’t meant the pact will be scrapped and we have to go back to the drawing board, his comments reflect the concerns expressed by the European Privacy regulators & Article 29 committee. The EU’s main concerns are centred around the possibility of “massive and indiscriminate bulk collection of its citizen information” by US authorities and the need to provide adequate oversight, transparency, redress and data protection rights. Ah well Rome wasn’t built in a day! --- ### A new website for Napier in just 4 days! > Growth Driven Design (GDD) is a new approach to building websites. Read how we used the technique to launch a new website in less than a week. - Published: 2016-06-07 - Modified: 2017-10-14 - URL: https://www.napierb2b.com/2016/06/new-website-napier-just-4-days/ - Categories: News About Napier - Tags: Websites for B2B Technology When you're designing a new website, whether a client or an agency, you want to see results quickly. Despite this urgency, website projects seem to drag on forever, with sites often being delivered weeks or months late. At Napier we've done pretty well at hitting our deadlines for past projects, but the average website redesign still takes several weeks and the process is so painful that often the site receives very little attention for months after the new design is launched. Now some people have decided enough is enough. Building on "lean" concepts, there is a real movement towards Growth Driven Design (GDD) as a way of getting website projects to deliver impactful changes in very short periods of time. Although many people are jumping n the GDD bandwagon, it is a concept that was pioneered by HubSpot, and as HubSpot Partners we felt obligated to try it out. Growth Driven Design fits perfectly with Napier's philosophy. We're all about helping clients increase the speed that their prospects move from awareness to opportunity, something we achieve this by focusing on what's important, stripping out the irrelevant and then reviewing performance to ensure the campaigns are continually optimized. GDD is very similar - create your minimum viable product and then keep iterating to optimise the performance of the site based on metrics tied to your marketing funnel. Our Experience of Growth Driven Design The conventional route of building a site, getting it as close to perfect as you can, and only... --- ### Content Marketing Made Easy > Content marketing is in and it’s not just a fashionable marketing trend – if done well, it is a strategic approach that can attract, engage and convert. - Published: 2016-06-06 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2016/06/content-marketing-made-easy/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it is a strategic approach that can attract and importantly engage a clearly defined audience that will drive leads and prospects through the sales funnel much faster than other strategies. The secret to generating content As mentioned, content marketing needs to be strategic, there is no point in creating content for the sake of it - it needs to serve a purpose. If you’re new to content marketing it can seem like a struggle to know where to start but the good news is that you have all you need to get inspired at your fingertips. Your current customers and your target audience are your best source of inspiration. If you know who they are and the problems they face, then you need to create content around helping them to find solutions. Content marketing is a great way to position your business as the ‘trusted’ advisor and a market leader which will pave the way for more inbound enquiries. Choosing the right content for the buyers journey You’ll be familiar with the concept of the sales funnel and one of the key points with content marketing is matching the right type of content to the different stages of the buyer’s journey. Rushing prospects into ‘closing’ by talking about your product or service from the outset can turn them off, they might not be... --- ### Arrow to buy UBM's electronics publications > What does the acquisition of EE Times, EDN and other publications by Arrow mean to electronics industry marketers? Napier explains their point of view. - Published: 2016-06-05 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2016/06/arrow-buy-ubms-electronics-publications/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications So it has finally happened. Arrow has purchased UBM's electronics titles, including the American and Asian versions of EE Times, EDN, ESM, Embedded, EBN, TechOnline, and Datasheets. com. This long-rumoured acquisition has finally happened, giving Arrow control of a large proportion of the electronics design media in the USA (and a significant presence in the Asian market too). The move continues Arrow's strategy of acquiring content platforms, data and online traffic in the industry, providing them with an impressive media platform around the world. The reception to the news has not been entirely positive, with David Manners asking: Will Arrow lean on journos to promote its franchises once it is paying the journos’ salaries? Will manufacturers who don’t use Arrow, and Arrow’s rival disties, want to use EETimes to cover their products when every click through will be showing up on an Arrow-controlled computer? Will EETimes feel free to criticise managements or products in which Arrow has a commercial interest? How will EETimes journos take to being owned by a company with widespread commercial interests in the industry which they are supposed to report on objectively? UBM tells us the price was $23. 5 million, which doesn't sound a huge amount for such strong brands, but as these publications only generated $16 million from on-line sales and $3 million from print sales in 2015, it is going to take a long time to make that money back from the low-margin business of publishing. To be fair, Arrow have treated the... --- ### Happy 10th Birthday, Bodo's Power Systems > Bodo Arlt celebrates the 10th Anniversary of the launch of Bodo's Power Systems in June 2016. Read about the publications history. - Published: 2016-06-01 - Modified: 2016-07-25 - URL: https://www.napierb2b.com/2016/06/happy-10th-birthday-bodos-power-systems/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Europe and Pan-European Technology Publications Congratulations to Bodo Arlt, who celebrates the 10th Anniversary of the launch of Bodo's Power Systems. After a rather challenging launch, the publication has grown strongly over the years, proving that a print title still has its place in our industry. A Brief History of Bodo's Power Systems The first print issue was launched in June 2006. In January 2007, Bodo introduced his email newsletter, which continues to deliver insight along with a healthy dose of Bodo's unique personality. After a couple of experiments with local language content, Bodo's Power China launched in 2012 and then as the circulation in North America grew he started printing in the USA in 2013. Most recently, Bodo announced a partnership with new publication EE Power, which is the exclusive English language digital channel for Bodo's Power Systems content. Happy 10th Birthday Bodo's Power Systems! --- ### Is there still a place for traditional PR? > Can traditional PR help towards gaining a sales advantage? Absolutely yes! Read our latest blog post to learn the benefits of using traditional PR. - Published: 2016-05-27 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2016/05/still-place-traditional-pr/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, PR and Media Relations for B2B Tech In the digital age, it’s understandable to ask, "Is there still a place for traditional PR? "... and the answer? Undoubtedly yes - traditional PR most definitely has its place. You might think we’re biased as a B2B Marketing and PR agency but we see the value in traditional methods through the results of our campaigns that ultimately translates into a European sales advantage for our clients. Download the PR, Content Marketing and the Sales Funnel Tip Sheet Now. Traditional doesn’t mean old fashioned When we talk about traditional PR what do we mean? News or press releases, editor briefings and print editorial are all still valid and valuable ways to communicate a brand message as they create interest and demand attention. This is a vital part of the sales process as it starts the ball rolling. Yes, digital media has seen huge growth and is tremendously popular but depending on the industry, different tactics will reach different audiences. If your target audience prefers the print approach, despite trying to move with the times, writing a blog promoting your amazing ‘solution’ to their ‘problem’ won’t create the desired results. That said, once you have a press release written, you can distribute it in whichever way works best for your audience, whether that’s in print, online or both! Does anyone read press releases? YES! So often businesses take for granted that their news or achievements need promoting. The art of writing press releases is a fine one, but don’t let that... --- ### Electropages launches Development Kit App for Android > Electropages continues it's commitment to delivering engineering tools on mobile platforms with the launch of their mobile Dev Kit App on Android. - Published: 2016-05-27 - Modified: 2016-06-29 - URL: https://www.napierb2b.com/2016/05/electropages-development-kit-app-android/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Using Apps for B2B Tech Marketing Electropages continues it's commitment to delivering engineering tools on mobile platforms with the launch of their mobile Dev Kit App that will keep design engineers up to date with the latest kits from manufacturers and distributors. The app is available for Android, and takes its data from Electropages' editorial reports and reviews on development and embedded tools. The new development kit app joins the existing popular mobile Electronic News Apps for iPhone, iPad and Android users. Engineers are faced with an incredibly diverse number of Dev Kits from semiconductor companies, component suppliers and distribution companies. There are plenty of statistics that clearly indicate just how rapidly this market sector is expanding and industry analysts ABI Research reckon the installed base of development kits will reach 21 million by the end of the decade, and currently almost half of all electronics designs are facilitated by use of development kits. Craig Dyball, publisher and founder of Electropages told us: “Engineers have a mind-boggling choice of Dev Kits, whether it’s a member of the Arduino family, a Raspberry Pi or an Intel Galileo or one of the many thousands available. Consequently informed comment via independent journalists is an unbiased way potential users and providers of Dev Kits can research the market and this is precisely why the Electropages Dev Kit app has been created. ” It's great to see Electropages continue to invest in tools for mobile platforms as well as their conventional online publishing activities. The number of development kits is growing... --- ### The return of What's New In Electronics > NEW Events Ltd plans to bring back the What's New in Electronics brand for their show and also as an online portal for electronics news and information. - Published: 2016-05-24 - Modified: 2016-05-24 - URL: https://www.napierb2b.com/2016/05/return-whats-new-electronics/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications It's easy to think that the glory days of the past are gone (particularly if your football team is Ipswich Town). I even dream that perhaps some of the old publications that I read when I was an engineer could return in a format that's optimised for the new internet economy. That's not going to happen, is it? Actually it is! One of the best-known British publication brands from the past, What's New in Electronics, is returning. NEW Events Ltd are rebranding National Electronics Week Expo to What’s New in Electronics Live. Even better, they're bringing back the name in a new publication. Wide Range of Content The new publication promises a wide variety of content, including: Industry Listings - company and product directories News Feeds – news feeds from the industry Recruitment - a service to match candidates' CVs to vacancies Newsletters – a monthly newsletter about industry trends Training - training opportunities and courses News - Guest editors and partnerships with trade magazines, associations and other key industry bodies The Library – white papers, technical information and even digital versions of magazines Webinars – webinar service for vendors Exporting - the latest news from Electronic Exporters Group (EEG), CEMA, SCS Exhibitions and UK Trade & Investment Guest Editors and Partnerships Perhaps the most interesting thing is that What's New in Electronics won't have an editor. What, a publication without an editor? That's crazy... or maybe that's brilliant. The approach will be to invite guest editors in to work... --- ### PSD offers online purchase option for smaller campaigns > Power Systems Design now accepts online payment (credit card or PayPal), and online artwork submission, making smaller campaigns easier to run. - Published: 2016-05-23 - Modified: 2016-06-29 - URL: https://www.napierb2b.com/2016/05/psd-offers-online-purchase-option/ - Categories: Electronics Media News - Tags: USA and American Publications It sometimes amazes me that an industry as technical as ours can be slow at adopting new technology. So I was pleased to hear that Power Systems Design is adding online purchasing of advertising as well as easy upload of artwork. Although they will be able to accept credit card or PayPal for any campaign, Power Systems Design anticipates that smaller campaigns, such as the "Must See" emails around shows such as electronica, PCIM, SPS, APEC, etc. will be the main beneficiaries of the new capabilities. The Power Systems Design "Must See" emails cost $750, and I can see that not only will the new approach simplify things for the publication, it will also make it much easier for many smaller companies: frequently they are spending significant amounts on their credit cards for Google AdWords, and I don't see why it shouldn't be as simple to buy advertising in an electronics publication. I understand that the system is in the final stages of development and will launch next month. I will check in with PSD in a couple of months and find out how well it is working: if it's something that benefits clients and makes it easier for them to spend money on advertising, I hope to see other publishers taking a similar route. --- ### Fare Elettronica and Firmware sold as Inware exits electronics market > Following the sale of Firmware last year, Fare Elettronica has be purchased by Tecnoimprese as publisher Inware exits the electronics market. - Published: 2016-05-23 - Modified: 2016-06-29 - URL: https://www.napierb2b.com/2016/05/fare-elettronica-firmware-sold-inware/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Inware Edizioni has exited the electronics publishing market, selling Fare Elettronica and its other remaining electronics titles to Tecnoimprese/Assodel. This follows the sale of Firmware to Elettronica Open Source last September. Tecnoimprese is the publishing arm of Assodel, the Italian association of electronic distributors and manufacturers, which has a 30-year heritage and represents more than 300 companies. In addition to Fare Elettronica, they also acquired IEcloud, the Electronic designer’s blog. Fare Elettronica is a strong brand in Italy, which has been published for more than 30 years and is now a blog and digital magazine. The publication has a large team of more than 50 contributors. Antonio Cirella, former director at Inware Edizioni, will continue in his role overseeing the publications within Tecnoimprese. The fact that Inware has found buyers for all its publications is a positive reflection on their quality and the robustness of the Italian electronica industry. Although we'd prefer to see more publishers, rather than the consolidation that Inware's exit has triggered, the Italian market still has several strong companies creating magazines and websites, which must bode well for the future. --- ### Inbound Marketing: Europe is Catching Up with America > HubSpot's State of Inbound 2015 report shows that Inbound Marketing delivers results in Europe, leading to a rapid growth in adoption of the technique. - Published: 2016-05-22 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2016/05/inbound-marketing-europe-catching-america/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers "The State of Inbound 2015”, a report by HubSpot, reveals the most successful marketing practices in over 150 countries based on a survey of 4000 respondents. Europe stood far behind the USA a couple of years ago, but now stands right next to North America in terms of inbound marketing strategies and tactics. According to “The State of Inbound 2015”, 36% of European marketers have seen greater ROI through the use of inbound marketing techniques. HubSpot’s report reveals that American marketers are keen on generating demand and sales, while European marketers are more focused on loyalty and relationship marketing. According to the State of Inbound report 2015, although European marketers are thriving, they still need to improve upon the three key related to inbound marketing. Service Level Agreement: Implementing marketing-sales service level agreement can help to bring a higher Return on Investment (ROI). The State of Inbound 2015 report says, “Our survey showed that a formal SLA between sales and marketing departments leads to increased budget and increased ROI. However, only between 30% and 40% of respondents in each region, we polled indicated their organization has one. ” Improving the alignment of marketing and sales team not only enhances the efficacy of ‘lead to customer lifecycle’, but also helps your company to benefit from it. Tracking the marketing Return on Investment using an automated marketing platform: It has been found that the marketers who implemented automated marketing platform have been successful in drawing the maximum return on investment (ROI) with... --- ### PCIM 2016 review - another successful German show > PCIM 2016 increased visitors by more than 10%, with over 10,000 people attending the show. See images and other stats from this successful event. - Published: 2016-05-19 - Modified: 2016-06-29 - URL: https://www.napierb2b.com/2016/05/pcim-2016-review/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Yet again PCIM proves that trade shows in Germany are not dying: in fact they are doing really well. PCIM 2016 delivered some impressive results: the number of visitors was 10,053 (up over 10% on last year's figure of 8. 976) and there was a total of 436 exhibitors (up slightly from the previous year) and 93 other companies represented on these stands. The conference also continues to grow, with 771 attendees, about a 5% increase on the previous year (739). The conference, which is an important part of the show featured a total of 308 oral and poster presentations: an impressive number, with contributors from academia and industry. While growing visitors by over 10% in a year is good, the numbers are even more impressive if we look back over a longer timeframe. PCIM 2005 attracted just 5,681 visitors and 538 conference attendees. To be attracting almost twice as many people as they did in 2005 is an impressive achievement. The PCIM 2016 Experience I attended PCIM again this year, and was struck by the general happiness amongst exhibitors. I saw quite a few stands where everyone manning the booth was talking to customers, and the feedback that I got was that the quality of visitors was really good: real engineers with real power design problems to solve. The show definitely felt busy, which perhaps isn't surprising when you fit 10% more visitors in roughly the same space as the previous year (the show has about 21 000 sq... --- ### Facebook Social Media Report – A Study by Napier on B2B Facebook Marketing > Social advertising is more popular than ever and understanding the options is key to making sure that your social strategy will achieve your objectives. - Published: 2016-05-17 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2016/05/facebook-social-media-report-study-napier-b2b-facebook-marketing/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Over 65% of businesses in the B2B technology sector think that Social Media is important to their campaigns according to our tech marketing survey earlier this year. Social marketing is more popular than ever but each channel has its own features and benefits and understanding these is key to making sure that your social strategy will achieve your objectives. So businesses can understand the benefits we conducted our own research by creating our own business page called Farad a Day and compiled a report on our findings. Download our B2B Facebook Marketing Report. In the technology sector, Facebook is perceived as one of the more challenging channels to crack, with lower than average usage by engineers. There are also concerns about the ability to reach enough of your target audience organically due to changes made by Facebook and how this change is prompting more business page owners to look at Facebook advertising options. By their own admission, Facebook made an important update last year that affected which stories shared from Facebook Business Pages were shown in users News Feeds which caused these business pages to see a very noticeable reduction in reach and engagement. Read what Facebook had to say on their blog. Needless to say, this change ruffled a few feathers and has left marketers wondering what value is left in their Facebook Business Page what impact it will have on their B2B Facebook marketing campaigns. Based on research that we conducted over 3 months, our report outlines our... --- ### New publication, electronics+radio, targets students, hobbyists and makers > Ian Poole, the brains behind the successful Radio-Electronics website has just re-launched a sister publication called Electronics+Radio. - Published: 2016-05-16 - Modified: 2016-06-29 - URL: https://www.napierb2b.com/2016/05/new-publication-targets-hobbyists-makers/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Ian Poole, the brains behind the successful Radio-Electronics website has just re-launched a sister publication called electronics+radio. The new site is aimed at students, as well as makers and hobbyists, providing tutorials, reference and insight into a wide range of topics. The design of the site is attractive and engaging, featuring lots of images, and it's written to make the subjects easy to read and understand. electronics+radio is applicable to a wide range of people learning about electronics, and features topics ranging from analogue design and antennas to ham radio and audio-visual. The site also features an extensive history section, covering key developments and biographies of some of the great inventors and scientists. Five years ago, this would be seen as a rather uninteresting site by many potential advertisers. Today, however, the maker audience is creating products that achieve significant sales, and so we're delighted to see the relaunch of electronics+radio. --- ### Double Alistair 'trouble' at EPD&T and PBSI > Alistair Winning, Editor at EPD&T and PBSI has been joined by Alistair Hookway who takes on the role of assistant editor. - Published: 2016-05-16 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/05/double-alistair-trouble-epdt-pbsi/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Alistair Winning, Editor at EPD&T and PBSI has been joined by Alistair Hookway who takes on the role of assistant editor. Alistair Hookway is new to the industry as a recent graduate from the University of Southampton and has a very keen interest in technology which signals that his arrival at these publications will only seek to add to his enthusiasm, especially under the wing of Alistair Winning. Hookway’s predecessor, Paige West (Now Editor at DP&A) found her feet in the industry with EDP&T and PBSI so Alistair has a bright future ahead of him. Best of Luck in your first editorial role Alistair, we look forward to working with you soon. --- ### New Editor at Design Products & Applications > Paige West, a well-known name amongst the Napier team, has taken over as Editor at Design Products & Applications after a short term as deputy editor. - Published: 2016-05-16 - Modified: 2016-06-29 - URL: https://www.napierb2b.com/2016/05/new-editor-design-products-applications/ - Categories: Electronics Media News - Tags: Editor News and Updates Paige West, a well-known name amongst the Napier team, has taken over as Editor at Design Products & Applications after a short term as deputy editor. Her promotion to editor has arisen as Les Hunt has decided to focus on his freelance work. Paige entered electronics journalism from outside of the industry and has worked her way up the ladder with her clear dedication to publishing founded on a love of reading and delving into new challenges that was fostered through her English Degree. We work regularly with Paige and look forward to watching her flourish in her new role. --- ### How Native Ads Can Boost Your Digital Advertising Strategy > Marketers can have a tough time deciding what the best options are for their B2B digital advertising. Our latest blog and tip sheet gives you an overview - Published: 2016-05-13 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2016/05/native-ads-can-boost-digital-advertising-strategy/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques In January this year we conducted our ‘Tech Marketing Survey’ and asked you how you would be spending your marketing budget this year. Your answers indicated that advertising costs accounted for approximately 15% of the 2016 budget. With this precious budget, marketers can have a tough time deciding what the best options are for their B2B digital advertising. As there are so many avenues, how do you know which ad types will give you best bang for your buck? We’ve created a Digital Advertising tip sheet to give you an overview. With ‘native’ advertising becoming a popular choice and social channels providing more and more options, our tip sheet tells you the facts so you can decide which approach will be best suited to your B2B digital advertising strategy. We address key questions such as: • What is the difference between native and display advertising? • Is retargeting just creepy? • How can social ads help me? • Do I need to be using Google Adwords? Things have changed a lot, so we're not offering this report any more. Please contact us for more information about how you can use Native Ads. --- ### Three Key Elements to Creating A Successful Landing Page Form > A crucial part of any landing page is the form. In this blog post, find out the 3 key elements that make a successful landing page form that converts. - Published: 2016-05-13 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2016/05/three-key-elements-creating-successful-landing-page-form/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Marketing Automation for B2B Technology As we’ve discovered through previous blog posts, there are a number of key factors that can influence the success of your landing page including title, explanatory text and a good content offer but the crucial piece that brings all this together is the form. In this blog post, find out the 3 key elements that make a successful landing page form that converts. If you’re in a hurry, Download The Simple Way to Create Landing Pages Tip Sheet. Form Design Use form encapsulation when you can. The conversion goal for any landing page is the form so it needs to be positioned front and centre and encapsulated in a container which allows critical content above it to connect visually. Your form needs to draw attention. See our previous post The Anatomy of A Landing Page for more info. Form Length Following tests from Unbounce (creators of a landing page building and publishing tool) on establishing the ideal number of form fields for optimum conversion, the conclusion has been that it varies. Depending on the perceived value of the offer, between 4 and 7 fields will provide a good conversion rate. Anything between 1 and 3 fields provides better results as your potential lead experiences less friction. If you have more than 7 fields on your form, your content offer needs to provide AMAZING value. Marketing experts Hubspot have written many blogs on this very topic and this chart by Eloqua indicates that 5-10 fields is the ideal range for optimum... --- ### Napier Featured in Apprenticeship Service Video > Recently the Napier office was visited by a filmaker for the National Apprenticeship service - watch the video to find out more. - Published: 2016-05-06 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2016/05/napier-featured-apprenticeship-service-video/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology Recently the Napier office was visited by a filmaker for the National Apprenticeship service. Watch the viedeo to learn more about our apprenticeship scheme and our award-winning Freya! --- ### UK Embedded Systems Conference Goes From Strength To Strength > We are into trade show season now & whether we are supporting our clients or organising our own trips to shows, its clear that B2B shows are thriving. - Published: 2016-05-06 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2016/05/uk-embedded-systems-conference-goes-strength-strength/ - Categories: Electronics Media News - Tags: UK and British Technology Publications We are well and truly into trade show season now and whether we are helping our clients who are exhibiting or organising our own trips to the must see shows, what is clear is that industry shows, especially in the B2B markets are thriving. Take a look at our most recent post about our client IDTechEx The 2016 UK Device Developers' Conference was held at the Cambourne Belfry last week on the 27th and 28th April and played host to some of the UK’s most senior hi-tech engineers involved in the development of intelligent systems and devices. This year’s event, sponsored by Lauterbach, IDS and JTAG was co-located with H/WExpo 2016 covering Hardware Development, Test Instrumentation and Production. This year's conference covered topics such as the development of safety critical software, internet connected vehicles, interface design and device security as well as offering an exhibition space and a stream of presentations dedicated to hardware development and hardware testing. Engineers from companies such as Rolls Royce and Panasonic attended to explore new tools and technologies and Conference Manager, Richard Blackburn said, “This 2016 event has been the best so far. We had a very strong agenda and a lot of industry support. The feedback has been very positive, it's been a very rewarding couple of days. ” Fresh from the success of 2016’s event, the 2017 event is already looking bigger still with sponsors already pledging their commitment and conference organisers making plans for more workshops, more exhibitors to attract an... --- ### The Anatomy of a Landing Page – Best Practises for Creating Successful Landing Pages > Creating a landing page is not just as simple as a page title and a form, there are some key best practises that you must follow, read them on our blog. - Published: 2016-05-06 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2016/05/2-anatomy-landing-page-best-practises-creating-successful-landing-pages/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology If you’ve read our previous post about landing pages, you’ll know why they are so valuable. Now you need to know what to do to make your landing pages successful. Creating a landing page is not just as simple as a page title and a form, there are some key best practises that you must follow. Download The Simple Way to Create Landing Pages Tip Sheet. Headline/Page Title - Your headline is the first thing that visitors see so it needs to be clear and sum up your offer accurately and meet visitor’s expectations. Body text – Again this needs to clearly explain the content offer that will be given and show the true value of this, it should compel visitors to want to give you their prized personal details. This text needs to be short and simple, so bullet points are ideal as they are easy to digest. Call To Action – This is the main event, this is why people have come to your landing page as it is the key to getting hold of the content so your call to action needs to stand out. If you’re using a button with overlaid text make sure to include an action word such as ‘get’ or ‘download’ so people feel compelled to take action. Images – An image can really boost the effectiveness of your landing page if it is relevant and helps to spell out what your content offer is. Keywords – You’ll no doubt have keywords that... --- ### Bodo's Power Systems Partners with New Publication EE Power > New digital publication EE Power and its content sharing partnership with Bodo's Power Systems. Learn about this new title for electronics engineers. - Published: 2016-05-05 - Modified: 2016-05-05 - URL: https://www.napierb2b.com/2016/05/bodos-power-systems-ee-power/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Europe and Pan-European Technology Publications Power system design continues to be the electronics sector that is best served by publications with the launch of new digital title EE Power. This new USA-based title was founded by Adam Pitel, who is also the VP of Operations at Magna-Power Electronics, a high-power DC power supply manufacturer. It's good to see someone who is activity working in the power industry launch a title, and we're also pleased that EE Power has cut a deal with Bodo's Power Systems to be the exclusive English language digital channel for Bodo's content. EE Power was created for an audience desiring in-depth technical knowledge and practice regarding the latest technological trends in power electronics, with content categories including: electronic assemblies, integrated circuits, passive components, power converters, semiconductors, test and measurement. In addition, a market insights section provides industry directions and viewpoints. No Digital Magazine: Just RSS Rather than create a digital magazine format, EE Power has created a number of RSS feeds, allowing readers to view the content in readers such as Feedly or Flipboard. They also offer an email newsletter as well as providing a feed into Apple News. This is an interesting move: will apps such as Flipboard soon mean that publishers no longer worry about creating flip book style digital magazines? EE Power Advertising Trial Offer We also understand that potential advertisers will be given some impressions free of charge to try the new platform. I'm sure this isn't going to last very long so book early to avoid... --- ### Napier passes PRCA CMS audit again > Napier has again passed the PRCA Communications Management Standard (CMS) audit, showing our processes, policies and systems are world-class. - Published: 2016-05-04 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2016/05/napier-passes-prca-cms-audit/ - Categories: News About Napier - Tags: B2B Technology Awards Congratulations to the whole team: we've passed our bi-annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit again. This is a challenging audit of our processes and procedures, particularly after the changes made a couple of years ago that introduced new auditors and beefed-up the requirements. Benefits of CMS Accreditation for Clients The PRCA outlines several benefits for our clients, including: You will have peace of mind you are buying a professional service from a PR company that's committed to excellence You will have the assurance that all CMS-accredited PR agencies are well-run businesses that adopt best practices in all areas of their organisation No PRCA member agency can rest on their laurels once they've attained the CMS standard. Accredited agencies are continually assessed and have a formal review every two years, where they are rigorously tested by an independent auditor The audit is carried out by Redfin who bring extensive experience and expertise to the audits as they are a leading consultancy to in the creative, media and technology industries. --- ### IDTechEx Proves Shows Are Still Important > IDTechEx 2016 in Berlin was a great success. Find out how they managed to get so much right and see photos from the event. - Published: 2016-05-03 - Modified: 2016-05-06 - URL: https://www.napierb2b.com/2016/05/idtechex-proves-shows-still-important/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech Last week I was able to attend the IDTechEx event in Berlin. At the event they combined a number of related shows addressing: Sensors Wearables Electric Vehicles IoT Energy Harvesting and Storage 3D Printing Graphine Printed Electronics IDTechEx is a client, so I was in a positive frame of mind, particularly as I knew we'd helped them increase pre-registrations by 15% with a PR campaign that beat our targets for coverage and placements. Even though I knew it was going to be good, I had no idea how good. The show isn't huge, but it has some outstanding exhibitors showing great innovations. It was also busy. Really busy! In fact people were queuing to talk to the exhibitors. This wasn't just on a couple of stands; a lot of the booths had queues. I talked to a couple of exhibitors and comments ranged from "we've attended for several years and it is always a good show" to "it's the first year we have exhibited and we're astounded by how successful we have been". It's always nice to hear positive comments from our clients' customers, and even better when not one of the people I spoke to had a bad word to say about the event. This got me wondering: how did IDTechEx manage to deliver such great results. I realised that the show was good because they got so many things right. From the wide aisles, interesting range of exhibitors and impressive conference schedule to the great food and high-speed... --- ### Napier secures HubSpot Partner Certification > Napier: HubSpot partner. All our account managers, directors and specialists are Inbound Certified, and the agency now has HubSpot Partner Certification. - Published: 2016-05-03 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2016/05/napier-secures-hubspot-partner-certification/ - Categories: News About Napier - Tags: HubSpot and B2B Technology, Inbound Marketing for B2B Technology We've been HubSpot partners for several months, and have benefited hugely from the training and certification that is on offer. All our account managers, directors and marketing specialists are individually Inbound Certified, which covers topics including: Optimizing websites Landing page design Inbound sales As an agency, we have also achieved HubSpot certification and Partner Certification. The first qualification demonstrates our knowledge of the HubSpot platform and our ability to use this expertise to achieve optimal results for Inbound marketing and marketing automation. The HubSpot Partner Certification recognises the fact that we know how to effectively plan and build our inbound operations, market and sell our inbound services, as well as deliver on those services to delight our clients. These qualifications don't just benefit our clients that use HubSpot: we make use of the training and skills we gain on the HubSpot platform when helping clients using Marketo, Pardot, Act-On and other marketing automation platforms. Congratulations to the whole team for this great achievement! --- ### Three Reasons Why You Need to Be Using Landing Pages > Landing pages are a great tool but there is the misconception that they're complex and expensive...Not so! Read our blog for 3 reasons to use landing pages - Published: 2016-05-03 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/05/three-reasons-need-using-landing-pages/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology Landing pages are a great tool for any marketing manager, so it is surprising to learn from MarketingSherpa’s landing page handbook that 44% of clicks for B2B companies are directed to the business’ homepage and not a dedicated landing page. Marketers feel the pressure to provide their sales team with leads and a good landing page can convert 20% of visitors in to leads, whereas home pages typically generate no leads at all. Understandably marketing managers are reluctant to pump money into the unknown and there is often the misconception that landing pages are complex, time consuming and expensive. Thankfully none of these things are true. When you understand how valuable landing pages can be for your business this statistic is mind boggling, so in this post we give you three reasons why you should be using landing pages to promote your business. Turning visitors into leads One of a marketing managers main goals will be to drive traffic to an online resource to showcase what the company in question can do for potential customers. A website is a company’s virtual shop window so it is a valuable resource but how do you know how effective your website is at turning visitors into leads? A landing page is not just any webpage, it is a specific page with a purpose – to capture lead information. One of the major selling points of using landing pages is that they help increase your conversion rates and every business is interested in attracting... --- ### 15,000 People Visit SMT Hybrid Packaging 2016 > The organisers of SMT Hybrid Packaging report that 15,000 people attended this year's event, to see the 420 exhibitors at the show. - Published: 2016-04-30 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2016/04/15000-people-visit-smt-hybrid-packaging-2016/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organizers of SMT Hybrid Packaging report that 15,000 people attended this year's event, to see the 420 exhibitors at the show. The full analysis will be available in June, but clearly this event remains the biggest European annual show focused on packaging. Next year's event will take place from 16th to 20th May 2017, and unsurprisingly the show will stay at the Nuremberg Messe. Images from SMT Hybrid Packaging 2016   --- ### SELEZIONE DI ELETTRONICA is Getting a Bit Bigger > Starting with the June 2016 issue, SELEZIONE DI ELETTRONICA will be a little larger. Learn what the new specifications will be. - Published: 2016-04-28 - Modified: 2016-04-30 - URL: https://www.napierb2b.com/2016/04/selezione-di-elettronica-size/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Starting with the June issue, readers of Italian title SELEZIONE DI ELETTRONICA will get a little more for their subscriptions, as the magazine will change format and layout to be 230 x 285 mm. The publishers promise that this slightly bigger format will allow advertisers to present their products in "an even more suggestive format" - something we're looking forward to seeing. Other specifications for the title will remain unchanged, including 5 mm bleed and files to be submitted as 300 dpi resolution PDFs. More information about the title can be found on the elettronicanews. it website. --- ### Understanding the Fundamentals of the Best Inbound Marketing Practices > Insights from HubSpot's State of Inbound 2015 report about how the best marketing departments achieve results using Inbound marketing approaches. - Published: 2016-04-22 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2016/04/understanding-fundamentals-best-inbound-marketing-practices/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology, Social Media for B2B Marketers Entrepreneurs and business leaders have realised that inbound marketing is the most effective way to attract potential customers. It is more relied upon than traditional advertising methods. In the current scenario, business leaders need to understand the fundamentals of the best inbound marketing practices to build brand recognition and increase customer loyalty. HubSpot’s seventh annual State of Inbound report reveals the practice and adoption of inbound marketing methods by various business houses. The data clearly reveals how implementation of the best practices have put the leaders ahead and the laggers far behind. It is a comprehensive global document, covering data from more than 150 countries. The success the companies surveyed reveals that: Inbound marketing efforts help in achieving higher ROI than outbound efforts regardless of company size or the investments made in marketing Top marketers are not enticed to go for paid campaigns and have realized that outbound marketing is overrated Inbound marketing enabled top marketers to track ROI, follow its growth and secure increased budget as a result of this Successes with inbound marketing in the previous year is one big factor that enables? ? budget increase Since content marketing is one of the best forms of inbound marketing, both staff and guest contributors in a company write marketing content Top marketers check their marketing analytics more than three times per week According to the report, companies that spend less than $5M annually on marketing prefer inbound marketing methods. In fact, most companies saw a higher ROI on inbound... --- ### Redefining UK engineering: why the rockstars of the future will need to study STEM > Many of us have engineering backgrounds and, despite our current roles, we know from some first-hand experience how exhilarating a career in STEM can be. - Published: 2016-04-14 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2016/04/rockstars-of-the-future-to-study-stem/ - Categories: Marketing Blog Naomi Climer, the first female president of the IET As a company whose clients range from suppliers of automation through to manufacturers of electronic components, we are on a self-imposed mission to do all we can to help shrink the UK STEM (Science, Technology, Engineering and Maths) gap. Furthermore, many of us have engineering backgrounds and, despite our current roles as content writers, graphic designers and creative directors, we know from first-hand experience how exhilarating a career in STEM can be. Take for example, the glass-bottomed swimming pool which will be suspended 10 storeys above south London. How would you like to have been involved in the architectural design of this ambitious project? Or, imagine being the next scientist to find a cure for cancer or a cryptologist working for MI5 to solve complex cyphers written by terrorists. These are all jobs that can be had by science, technology, engineering and mathematics graduates. Yet young British adults display a distinct lack of interest in these courses. Why? A person with some interesting answers is Naomi Climer, President of the Institution of Engineering and Technology, the IET. We were fascinated to hear her experiences of the engineering industry on the Radio 4 programme ‘The Life Scientific’ as well as her opinions on how what needs to be done to promote engineering as a ‘cool’ career choice in the UK. As the first female president of the IET, Naomi has an insight into what it could take to get young people, and... --- ### How to Win an Award Blog Series - 3. Is part of winning an industry award down to luck? > In our latest blog ‘How to Win an Award’ we give you some hints and tricks to maximise your chances of winning that award - it's not just down to luck! - Published: 2016-04-12 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2016/04/win-award-blog-series-3-part-winning-industry-award-luck/ - Categories: Marketing Blog - Tags: B2B Technology Awards With any awards programme, there are factors you can control such as your choice of product, the category you choose to submit your entry into and of course what you choose to write or present. There are also factors that you cannot control that might affect your chances. In our latest blog about ‘How to Win an Award’ we give you some hints and tricks to maximise your chances. If you missed our previous posts in the series Choosing the Right Awards programme for Your Business and How To Write a Winning Awards Entry... make sure you take a read. If you're sure you're ready you can head straight to our Tip Sheet Download. What a difference a judge makes Depending on the subject area and who is organising the awards, the judges may be industry experts with a keen eye for the finer details who won’t be swayed by seductive language in your entry. Awards run by publications may have a judging panel made up of journalists and guest judges so you’ll need to aim to please as many of the panel as possible with a mix of technical and benefits driven messaging. If possible, it is always advisable to find out who is judging so you can tailor your entry to suit. If you can’t find out exact names then try to establish if they are engineers with specific field knowledge or whether they are technical journalists who are after the story. You can’t control who the judges... --- ### How to Win an Award Blog Series - 2. How to write a winning awards entry > Part 2 of our How to Win an Award blog series. In this blog post get tips on how to write the best awards entry to secure a win. - Published: 2016-04-06 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2016/04/win-award-blog-series-2-write-winning-awards-entry/ - Categories: Marketing Blog - Tags: B2B Technology Awards Before you begin, have you read our first post in the series? If not you can catch it here 1. Choosing the right awards programme for your business You’ve established that you really do have the best product or service for an industry award. A team of people have been working hard behind the scenes to bring it to life and now is the time to shout about it. This should be the easy part surely? Interestingly, narrowing down what to say and how best to showcase your pride and joy can be a lot harder that at first glance. If you’re ready to put pen to paper (or fingers to keyboard) for your next award entry then read on to find out some crucial entry writing tips. Style If you’ve followed our tips from our previous blog post (link) you should know what format your award entry needs to take? Some awards programmes require a series of PowerPoint slides, some ask for a text only entry through an online form, or you may even be asked to present your entry in person to a panel. Knowing this information will give you an indication as to the breadth and depth of information that the judges are expecting and how many words you have to play with and whether or not you need high quality visuals to get your message across. Structure Depending on the format, you might not get any say in the structure of your entry. If you are... --- ### Napier Appoints Fiona as Marketing Specialist > Napier are excited to announce that we have appointed Fiona Challen as a marketing specialist, to support the marketing team in a range of areas. - Published: 2016-04-04 - Modified: 2018-10-04 - URL: https://www.napierb2b.com/2016/04/napier-appoints-fiona-marketing-specialist/ - Categories: News About Napier - Tags: PR and Media Relations for B2B Tech Napier are excited to announce that we have appointed Fiona Challen as a marketing specialist, to support the marketing team in a range of areas including email marketing, marketing automation and competitive research. Fiona has an educational background in art, film and photography and Napier are looking forward to putting these skills to great use. Fiona also has extensive sales & customer service experience gained from working in the financial services sector. Fiona’s move to develop a career in marketing has been sparked by her ambition to combine her creative and analytical skills and Napier provides the perfect platform for this. On starting her new role Fiona says, “I’m very excited about starting at Napier and moving into a career in Marketing and PR. This is new territory for me but I am looking forward to putting my creative talents to good use for Napier’s Clients. ” --- ### How to Win an Award Blog Series – 1. Choosing the right awards programme for your business > Winning an Industry award adds credibility and set’s you apart from the competition. If you’re submitting an awards entry, read our blog for top tips. - Published: 2016-04-04 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2016/04/1-win-award-choosing-right-awards-programme-business/ - Categories: Marketing Blog - Tags: B2B Technology Awards Winning an Industry award adds credibility, gives a brand great kudos and set’s you apart from the competition, which is great for brand awareness and publicity. But winning an award isn’t just about having a great product or service, you need to know how to sell it to the judges. Sadly, many great companies fail to take the top prize, not because their product wasn’t a worthy winner but their entry didn’t catch the judge’s eye. If you’re planning on entering an awards scheme this season, read our blog series for our top tips on what you need to do to win. If you're ready to dive right in, you can download our 'How to Win an Award' tip sheet now but don't forget to come back to read the blog... Picking the right awards to enter In the B2B technology realm there are so many awards programmes to enter. Whilst this is great for the various industry sectors as it attracts attention for emerging and steadfast technologies alike, it can be tempting for companies to adopt a scattergun approach and enter them all, hoping that probability will mean you stand a better chance of winning. Sadly this tactic is fatally flawed. Industry awards simply don’t work that way. Awards are often aimed at a particular sector, vertical market or type of entrant. Do your research and find out if your product or service really fits with the overall ‘vision’ of the awards - will entering and subsequently winning, place... --- ### One step forward to the NEW EU-US Privacy Shield agreement – it’s a marvel or is it? > Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015, many have been wondering what will happen. - Published: 2016-04-04 - Modified: 2017-08-23 - URL: https://www.napierb2b.com/2016/04/one-step-forward-new-eu-us-privacy-shield-agreement-marvel/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation Since the old data protection safe harbour agreement between the US and EU was declared invalid in October 2015 there’s been much anticipation about if there was going to be upheaval to the data processing laws and pose greater restrictions on companies transferring data onto servers outside the EU jurisdiction. Without any safe harbour agreement any company that stored individual’s data in the US would have segment its database and then re-patriate that data back to its country of origin and then delete any trace of it. This would have been a massive undertaken and hugely expensive for all concerned. There has been a new draft agreement between the European Commission and the US. Announced on the 2nd February and still undergoing political ratification it imposes new tougher enforceable rules on companies handling European’s personal data. It included three key features: Strong Obligations for Companies’ Handling of EU Citizens’ Data Clear Safeguards and Transparency Obligations for U. S. Government Agency Access New Redress and Complaint Resolution Mechanisms for EU Citizens Following the Snowdon episode, the US has had to provide written assurances that law enforcement and national security agencies are subject to clear limitations, safeguards and oversight mechanisms to prevent unauthorised access/use of personal data. There is also a clearly defined processes for EU citizens who consider that their data has been misused to seek redress without any charge and a new ombudsman will be created. Many still believe this isn’t enough. As to getting the new safe harbour agreement... --- ### Google ditches Flash > Recently Google has announced that they will be converting display network ads from Flash into HTML5. Read our blog to find out how the changes affect you. - Published: 2016-04-04 - Modified: 2016-04-05 - URL: https://www.napierb2b.com/2016/04/google-ditches-flash/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques Recently Google has announced that they will be converting any display network ad from Flash into HTML5. From June 30th, 2016 AdWords and DoubleClick will no longer accept ads built in Flash and they will completely stop running from the beginning of 2017. However, Google seems to be helpful in the transition and is assisting advertisers with Swiffy – a Flash to HTML5 converter. Why is this change happening? This news hasn’t caught anyone by surprise as the long and painful death of Adobe’s Flash continues. Flash longevity has been questioned for quite some time, starting with Mozilla’s move to block Flash by default in Firefox and continuing with Adobe’s security announcement regarding two critical vulnerabilities. Moreover, Adobe seems to haste Flash’s death by announcing at the end of 2015 the re-branding of Flash Professional to Animate CC, to reflect a greater focus on HTML5. The switch from Flash to HTML5 is a trend the company has been pushing for a long time now. In January 2010, for example, Google-owned YouTube announced a test version of an HTML5 video player. Five years later YouTube finally ditched Flash for HTML5 by default. Hence, as Google explained it: "to enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5. " Until now, when Flash wasn’t supported, Google displayed a static image backup of an ad. With HTML5 the ads will display as fully interactive on all devices. What issues... --- ### Marketing Automation for a Happier, More Profitable Sales Team > Marketing Automation can improve this relationship and boost the bottom line, making a happier and more profitable sales team…but how? - Published: 2016-03-24 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2016/03/marketing-automation-happier-profitable-sales-team/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, Marketing Automation for B2B Technology There are really only two reasons why companies need marketing and PR, either they have something to sell or they want to raise their profile. Marketing and Sales teams need to work together in order to meet sales targets and often there is a degree of tension between these two departments as Sales want better quality leads from the Marketing team. Marketing Automation can improve this relationship and boost the bottom line, making a happier and more profitable sales team... but how? Build the Sales Funnel Anyone knows that the more opportunities the sales team have, the better the chances of success. Marketing automation enables businesses like yours the chance to track prospects activity on your website as well as offering real-time alerts to provide better lead targeting. This level of insight means that leads can be qualified and profiled for further nurturing if necessary, or followed up immediately. This visibility gives the sales team a clearer view of the potential work ahead and helps them to build their sales funnel accordingly. Get More For Less Traditionally the sales representative has had to make regular visits, delivering doughnuts for an excuse to have a regular catch up and to stay in touch. Many hours have been spent driving around the country, racking up expense claims for the mileage and the goodies. But lead nurturing doesn't need to be so hands on, or so time consuming. Marketing automation allows companies to get more from their sales team by keeping them off... --- ### Myth-Busting Marketing Automation - 3 Things You Need To Know > There are still misconceptions about marketing automation. in our latest blog we set the record straight and bust some of the common myths. - Published: 2016-03-17 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/03/myth-busting-marketing-automation-3-things-need-know/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Lead Generation Techniques and Strategies, Marketing Automation for B2B Technology The use of marketing automation software is increasingly more common yet many marketing managers are still concerned about investing money in new tools. Marketing automation won’t be suitable for every B2B organisation, but for companies that have a longer buying cycle, or a variety of markets to serve, sending sporadic emails or making phone calls once a week simply doesn’t cut it. There are still a few misconceptions surrounding marketing automation, what it does and how it can be used to its best advantage, and below we set the record straight with some myth-busting. Marketing Automation is only for large companies This really isn’t the case. It’s true that marketing automation isn’t suited to every business but the size of the business isn’t the reason. Marketing automation works best when the business has a clear idea of the markets they want to serve and have the means to serve them with great marketing content and clearly defined products and services providing solutions to their customer’s problems. Marketing communication will become generalised and robotic if you use marketing automation Absolutely not. The first error in this misconception is that this viewpoint assumes that marketing automation generates content. This is not possible (yet) and we’re still a way off having such sophisticated software to make this possible. What marketing automation does do is deliver content that has been created to the right audience, based on a series of automated steps or triggers that can be configured. When a strategy is put in... --- ### BEEAs Awards 2016 Open For Entries > The BEEAs awards are now open for entries. The BEEAs awards aim to demonstrate and promote the quality of engineering design within the UK. - Published: 2016-03-16 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/03/beeas-awards-2016-open-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Those of us who have been in the industry a long time will have seen many awards events come and go. Several publishers and event organisers have launched awards but found it very hard to host successful events. However one awards event that is going from strength to strength is the British Engineering Excellence Awards (BEEAs Awards), held by Findlay Media, publishers of New Electronics, Eureka and Engineering Materials. The BEEAs aim to demonstrate and promote the quality of engineering design within the UK and having attended the awards for several year, I must say they really do celebrate the “best of British”. It is an extremely enjoyable event and last year, Justin Cunningham, editor of Engineering Materials did a great job as presenter. The 2016 categories are: Consultancy of the Year Design Engineer of the Year Design Team of the Year Green Product of the Year Materials Application of the Year New Product of the Year (Electronic) New Product of the Year (Mechanical) Small Company of the Year Start-up of the Year Young Design Engineer of the Year The deadline for submissions is 15th July 2016 and the winners will be announced at a gala lunch on October 6th 2016. There is a change of venue this year and it will be held at The HAC, the London home of the Honourable Artillery Company. More information is available on the BEEAs website. However if you are a British Company who would like to promote your innovations, Napier can help... --- ### 5 Key Facts About Marketing Automation for B2B Marketing > Marketing automation is widely recognised as being a game changer. Here's 5 key facts about how marketing automation can help your business. - Published: 2016-03-11 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/03/5-key-facts-marketing-automation-b2b-marketing/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Marketing Automation for B2B Technology How do you promote your company? I’m betting you'll have a website, pretty standard in today’s times. Maybe you run print ad’s in trade publications or possibly even banners or pop ups online? You might even be investing in Social Media? So you're putting all this effort in but I bet you're wondering... where are all the leads? Who is looking at my website and what are they interested in? Why aren’t the phones ringing off the hook? Sure, Google Analytics can give you an indication of your website statistics but there is no actionable data, no tangible leads to follow up. What one thing can you do to change this and get more bang for your buck? It's time you considered marketing automation. Marketing automation is widely recognised in B2B sectors as being a game changer. Here are 5 key facts that you need to know about how marketing automation can help your business. Build your Pipeline – B2B marketers who implement a marketing automation strategy using marketing automation software such as Hubspot increase their sales pipeline contribution by an average of 10%. Think about your bottom line, what could that extra 10% mean to you and your sales team? Small Businesses can benefit too – you might be thinking that only global businesses can make use of marketing automation, but you’d be wrong! The Hubspot platform is the leading automation platform for small businesses. Marketing automation is perfect for businesses with a niche focus or those who serve... --- ### Total Lighting joins the MMG Publishing Family > Total Lighting Magazine has joined the MMG publishing family, with well-respected Editor, Gill Anderson remaining at the helm. - Published: 2016-03-01 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/03/total-lighting-joins-mmg-publishing-family/ - Categories: Electronics Media News Launched in 2005, independent publisher MMG Publishing is responsible for circulating high quality editorial content and advertising opportunities to the electronics industry across the UK, Europe and North America with an online and offline presence across a number of dedicated regional publications under the banner of Electronics Sourcing. In February, it was announced that MMG acquired Total Lighting Magazine and its associated website. Total Lighting is a well-known publication, established in 2004 that covers news across the entire lighting spectrum from decorative to architectural and contract projects as well as industry news and technical developments. MMG’s chairman Mark Leary said of the acquisition, “I am delighted with acquiring Total Lighting which slots in perfectly alongside our Electrical Sourcing magazine and shares similarities in its reader and advertiser base. MMG will also provide TL with the resources it needs to ensure it reaches its full potential. It will also benefit from having a thorough circulation overhaul, carried out by our in-house circulation team who provide the “best in market” databases for advertisers to target”. The joining of forces between MMG and Total Lighting is a positive progression for both parties, and with well-respected Editor, Gill Anderson remaining at the helm, new possibilities lie ahead for both MMG and Total Lighting. We look forward to seeing the next issue! To subscribe to Total Lighting Click Here --- ### Embedded World 2016 in Review: The Biggest Ever Show To Date > Industry-wide and on a global stage, Embedded World has long been regarded as the number one place to exhibit and visit for embedded system technologies. - Published: 2016-03-01 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2016/03/embedded-world-2016-review-biggest-ever-show-date/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Industry-wide and on a global stage, Embedded World has long been regarded as the number one place to exhibit and visit when it comes to embedded system technologies. This year was no exception. Exhibitor and attendance figures broke new records in this the 14th year of the trade show. Such is its significance within the industry, trade visitor numbers were up by 17% at 30,063 of which around one third were international visitors from outside Germany. The number of exhibiting companies also saw an increase of 4% to 939 from 38 different countries. In addition, over 1,000 eager engineering students from across Germany, Austria and the Czech Republic attended on the third day of the fair, which is known as student day. Exit Polls NürembergMesse Management Team, hosts of the show, also ran polls amongst both exhibitors and visitors which both rated the show as a resounding success. Nine out of ten of the 30,063 trade visitors stated they had procurement decision making responsibility, with 94% saying they would recommend the show to colleagues and business contacts. 96% said they would return for the show in 2017. The exhibitor poll showed that 93% of exhibiting companies rated the event as a success with almost as many saying they would book again for next year. Nine out of ten companies expect follow-on business from the event with 94% saying they had made new business contacts. Organisers continue to ensure that Embedded World is well targeted with 97% of exhibitor respondents stating... --- ### How to move forward with your SEO? > SEO Success is no longer about just about being found online. Ranking on the first page of the search results is important. But how do you get there? - Published: 2016-02-29 - Modified: 2018-10-17 - URL: https://www.napierb2b.com/2016/02/how-to-move-forward-with-your-seo/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology, SEO for B2B Technology Marketers With customers having the power nowadays, you could arguably say that SEO success is no longer about simply being found online. You also need to create the right impression with your online content. It is no good to be languishing on page ten of the web search results telling your audience how amazing you are – you need to show how amazing you are. But how? Ranking on the first page of the search results for your industry is a big step in the right direction for moving forward with your SEO but how do you get on page one of the search results? SEO is getting harder and harder to understand. Just when you think you have got to grips with what you need to do to rank higher in the search results, algorithms and trends change. Moreover, you come across contradictory advice about what works and what doesn’t. The more you read, the more confused you get about the future of SEO. Is it slowly dying with Google becoming more and more advertising focused? Is it going to change to favour in-app optimisation? Where to start? It is safe to say that currently you’re still OK to invest efforts in SEO. Why? Because content is still king! But the only way to compete is to be ahead of everyone else. Up to this point marketers have been obsessing about keyword targeting, quality of content, uniqueness, crawling and mobile friendliness. You’ll be familiar with the usual best practises such... --- ### A First-Timer’s View of Embedded World 2016 > With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany and what I would make of it. - Published: 2016-02-26 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/02/first-timers-view-embedded-world-2016/ - Categories: Marketing Blog - Tags: Editor News and Updates, PR and Media Relations for B2B Tech, Shows and Events for B2B Tech With plenty of industry shows under my belt, I was hotly anticipating my first visit to Embedded World in Germany. I spent the weekend beforehand trying to figure out: which were my most comfortable shoes to spend all day on my feet in which were the professional outfits that would travel the best how the two would match up Longing for that elusive ‘capsule wardrobe’, I finally arrived in Nuremberg with Mike and Suzy on the Monday evening. Full of anticipation, our first engagement was a drinks reception courtesy of the lovely folk at Open Systems Media in the very swish surroundings of Le Meriden Grand Hotel. A whirlwind of meeting new and familiar editors plus a special mention for Napier in Rich Nass’s speech later, I finally collapsed into my hotel bed with the prospect of an early start to get to the Messe in the morning. Day 1 - Tuesday Having negotiated the almost baffling system of buying tickets for the U-Bahn, we arrived at the Messe in a flurry of snow. Then I got my first view of the Halls. Wow! The vast spaces were filled with every embedded technology you could think of. Slick stands which had clearly had quite some money spent on them to showcase gleaming products, microchips and demos of their applications plus food and drink everywhere! With five clients at the show, plus one speaking at the co-located electronic displays conference, we quickly set about locating each of them. As we had... --- ### Bill Barron joins OpenSystems Media > Bill Barron has been appointed Strategic Account Manager at OpenSystems Media. We look forward to working with him in his new role. - Published: 2016-02-12 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2016/02/bill-barron-joins-opensystems-media/ - Categories: Electronics Media News - Tags: Editor News and Updates, Napier Client News Well-known industry veteran Bill Barron has been appointed Strategic Account Manager at OpenSystems Media. Prior to joining the OMS Team Bill spent 11 years at Hearst Business Media as VP and Publisher as well as holding positions at PartMiner as CMO and Publisher at CMP. Bill steered Hearst Business Media to a leading position before selling the group in 2015. The Hearst Business Media Group had a reputation as a technology leader providing information, insights and solutions to professionals around the world in finance, healthcare and transportation. Electronic Products magazine is one of the most well-known publications that belonged to the Hearst Business Media group before being bought by AspenCore back in December 2015 and it’s a firm favourite with Napier clients. OpenSystems Media has been a leading publisher of electronics magazines, e-mail newsletters, websites, and product resource guides for more than 33 years. A key resource for engineers, OSM produces e-casts, live and virtual technical events and interactive tools. They are also the largest producer of lead generation tools such as webcasts and whitepapers by driving awareness through social media. On his move to OSM Bill says, After spending time with OpenSystems Media, I am very excited about the possibilities. I've learned OSM has many unique and innovative products and services that my prior customers will love to take advantage of. I look forward to being part of the team and getting out there to tell the OSM story”. This move is an exciting one for OpenSystems Media and... --- ### How can brands differentiate themselves in the World of IoT? > Connecting devices to the internet is now the norm, how can B2B brands be sure they can deliver and differentiate in the crowded market that is the IoT? - Published: 2016-02-01 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2016/02/9140/ - Categories: Marketing Blog - Tags: Branding Strategies for B2B Tech Marketers The Internet of Things (IoT) or Internet of Everything, as is probably now more appropriate, was a phrase coined by Kevin Ashton back in 1999, when he was working in marketing for Procter & Gamble. Despite its inauspicious beginnings in the cosmetics industry, by the late 00's onwards, everything IoT was cool. Connecting devices to the internet is now the norm, with many new connected products being released every day. According to Gartner, in just 4 years’ time we could well see 26 billion IoT devices in existence, that's 3. 3 devices per person on the planet! Perhaps this is why the IoT honeymoon is over: today simply announcing another device with connectivity doesn’t guarantee success, as FitBit found out with their recent launch at CES, where new fitness tracker was greeted by a fall in their stock price. With demands and expectation high, how can B2B brands be sure they can deliver and differentiate in the crowded market that is the IoT? A Proliferation of Acronyms As everyone began using the term IoT, companies found that simply slapping the term on a new product did nothing to differentiate it. So we’ve seen almost every sector adapting the IoT moniker for their industry with their own branding with names such as IoHT (Internet of Healthcare Things) and IoGT (Internet of Green Things). We’ve even heard security companies try to sell their products with the rather scary IoTTK (Internet of Things That Kill)! Where are we now? The EIoT - The... --- ### My next step - moving from Apprentice to Junior Marketing Specialist > Bryn has been promoted from apprentice to junior marketing specialist and describes his career so far in this blog post. - Published: 2016-01-15 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2016/01/bryns-next-step-from-apprentice-to-junior-marketing-specialist/ - Categories: News About Napier - Tags: Apprenticeships at Napier, PR and Media Relations for B2B Tech So that’s it, my apprenticeship is done, my first year at Napier is done and what a year it has been. I’ve learnt so much in the past year about myself and marketing which has been perfect for me. I’ve found out what my strengths and weaknesses are, as well as gaining valuable knowledge and skills that will help me to progress. I’ve found one of my main strengths is my ability to communicate and also analyse data which helped a lot in my day to day activities. Napier have been great in giving me the opportunity and exposure to all aspects of PR and marketing and how a full service agency works, which has enabled me to see what aspects I enjoy and what skills I want to develop. I think my main objective when starting my apprenticeship was to set a good foundation for myself. I wanted to be in a better position in my career at 22-23, in comparison to if I had gone to University as for me, choosing what to do was a big decision and it needed to be worthwhile. Now looking back, I can see that this was the right choice for me and I feel that in 3-4 years when I would have been leaving university, I will now be in a better position. Being offered (and accepting) a permanent job at Napier is the first step towards reaching that goal and Napier will give me more opportunity to grow. I’m looking... --- ### Napier Welcomes Kate Thomsen as Executive Assistant > We are thrilled to welcome Kate Thomsen to the Napier Partnership Team in the role of Executive Assistant to help keep us all organised. - Published: 2016-01-11 - Modified: 2017-12-15 - URL: https://www.napierb2b.com/2016/01/napier-welcomes-kate-thomsen-as-executive-assistant/ - Categories: News About Napier - Tags: B2B Technology Marketing Strategy We are thrilled to welcome Kate Thomsen to the Napier Partnership Team. Napier is continuing to expand and as such Kate has joined us in the role of Executive Assistant to help keep us all organised. Kate brings with her over 20 year’s experience of working in Executive Administration, having been a PA for some of London’s top creative digital and media agencies such as Lowe & Partners Worldwide, Publicis, DDB and Omnicom. Kate will be supporting the Directors on a daily basis, co-ordinating their busy schedules, as well as assisting with HR and aspects of Marketing. Having extensive experience with event management, hospitality and logistics, Kate will also be supporting the Napier team with the numerous projects they undertake. We are excited to have Kate on Board and she is raring to go... Welcome to the team Kate! --- ### Three Top Tips for Generating Leads Through Social Media > With marketing managers under increasing pressure to generate quality leads for sales, her are our top three tips for generating leads through social media. - Published: 2016-01-07 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2016/01/three-top-tips-generating-leads-social-media/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a great tool at your disposal. But just how effective is it? It’s true that in the B2B technology sector, the use of social media is lower than in many other industries. We undertook a comprehensive survey and followed this up with a subsequent investigation to examine how attitudes had changed over time. We made some interesting discoveries that any B2B company can use to increase their business potential through the use of social media. The fact is, social media can be a great tool for lead gen and awareness. Here are our three top tips for generating leads through social media: Be human Okay, so we know we have a hurdle to overcome with slow uptake in some industries. Whilst social media may be blocked at work, company employees are still human and will inevitably browse social media sites in their own time. Social media is great for building awareness, so don’t just assume that if a company is not engaging with you directly that their employees aren’t from another account. I follow many accounts personally that I wouldn’t do so from my professional account. It’s also important to humanise your content too. Yes, our industries are highly technical, but that doesn’t mean your content has to be dry. Have an ear to the ground Social media isn’t just about broadcasting, it’s about listening too.... --- ### The Biggest European PR Mistakes US Brands Make > Understand the European PR landscape and avoid the most common European PR mistakes that international brands make when creating EU specific PR campaigns. - Published: 2015-12-23 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2015/12/the-biggest-european-pr-mistakes-us-brands-make/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications, PR and Media Relations for B2B Tech Let’s get straight to it. Europe consists of 51 countries and 23 official languages (not to mention the additional 60 unofficial languages), many cultural differences and various time-zones. With this in mind, anything other than a tailored European approach will only lead you down one road; failure. The fact is an effective pan-European PR strategy can most definitely be achieved. At Napier, we work with clients that reach all corners of the continent through their campaigns, but the one thing each of these clients have in common is that understand the European landscape and avoid the biggest European PR mistakes that many brands make. Below we’ve compiled a list of the most common European PR mistakes you should avoid to ensure you achieve success across Europe. Ignoring Public Holidays The European public holiday calendar can be a bit of a minefield, but it is a minefield that needs to be adhered too. It’s important to remember that not all holidays are national across Europe; just because Germany are celebrating a public holiday, the UK may be running as normal. The point is, as long as you consider these holidays when planning for campaigns, you are unlikely to fall into any problems. That said, it is important that you don’t forget bridging days, as many journalists and customers will often extend their vacation period. It’s also worth considering that the European media tends to slow down in July and August, as many Europeans take holidays in these months, and this should... --- ### Preparing your CEO for European Media Interviews > Cultural differences across Europe can significantly affect your European PR strategy. Find out what you should expect from European media interviews. - Published: 2015-12-23 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2015/12/preparing-your-ceo-for-european-media-interviews/ - Categories: Marketing Blog - Tags: USA and American Publications Cultural differences across Europe can have a significant impact on your European PR strategy, and research conducted by the Public Relations Global Network (PRGN) highlights just how costly cultural ignorance can be for a CEO and their company. It’s important to remember that the European media operates in a completely different way to the US media, and not only that, but the media from country to country across Europe will also differ immensely. Here we have compiled some of the key findings from the report, to provide some guidance about the requirements and habits of European journalists, and ultimately what a CEO should expect from European media interviews; Convince European Journalists of Your Deep Market Insight 92% of European journalists believe that the most important characteristic and skill of a CEO is their knowledge of the company and market, so it is important to demonstrate extensive knowledge of the market. You should also be aware of just how much the personality of the CEO or spokesperson impacts media judgement (86%), as well as the fact that their overall track record and performance is important to 72% of journalists across Europe. European editors are typically more accommodating with regards to their interview subjects When it comes to the European media, it was found that 41% allowed the CEO or the company’s PR agency to review the CEO’s quotes prior to publishing, and 21% even allowed them to review the entire article, although this is often dependant on the relationship the editor... --- ### Four Things to Consider When Doing Technology PR in Europe > With European growth part of many organisations strategies, here are our four key things to consider when doing technology PR in Europe. - Published: 2015-12-23 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2015/12/four-things-to-consider-when-doing-technology-pr-in-europe/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications, PR and Media Relations for B2B Tech For many US tech brands that have mastered their homeland, the next big frontier is often Europe. But how many of these companies actually see success in this diverse continent? Not all of them. While European growth is part of many organisations strategies, success can only be achieved if you can acknowledge and adhere to local standards and expectations. With that in mind, here are our top four things to consider when doing technology PR in Europe. Understand the European Landscape When it comes to the Europe, just about everything can differ, from language and culture to typical vacation periods and social media preferences. To understand the European landscape, however, you must look beyond the cultural differences, language barriers and translation requirements (as important as they all are), and gain a thorough understanding of the individual countries and regions you wish to target, and the strategy required to establish a presence in each. Don’t Run Before You Can Walk Prioritisation is key, and for any company looking to establish a presence in Europe, it’s crucial that you don’t run before you can walk. Start by defining which countries are most important to you, and are most in line with your business objectives. You may well be dealing with limited budget and resources, therefore, once you’ve began to increase awareness in your core market(s), it may be that you choose to focus on additional European countries on an ad-hoc basis. A solely pragmatic approach would be to initially establish a presence... --- ### LinkedIn Groups Just Became Private and More Engaging > Learn why the move to make LinkedIn Groups private means that this social media platform presents more opportunities for B2B tech marketers. - Published: 2015-12-18 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2015/12/linkedin-groups-just-got-private-and-more-engaging/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers LinkedIn promises to provide a more engaging and rewarding experience to its B2B members. With a member base of 400 million across 200 countries and territories, the company has been mulling over the idea to make the platform more professionally engaging, to provide high quality content, and counter spamming. They have decided to making Groups private, paving the way to make the Town Hall like atmosphere in the Groups more professionally engaging for like-minded professionals & businesses. The Changes in the Groups and the iOS App From now on, there are two Groups: Standard Groups and Unlisted Groups. The Standard Groups, are easily findable in search and the members can request other members to join or be invited by existing members to join the Groups. The Unlisted Groups are not searchable and membership requires an invite from a manager. The conversations on both the Groups are only visible to the Groups’ members. LinkedIn also released a standalone IOS app on 14th Oct, 2015 specifically for the Groups. The idea behind the app is to show its members quality content, highlighting the relevance and engagement quotient of the discussion. What’s more interesting is, all the Groups and their content can’t be indexed by the search engines, and for each Groups the members must vouch first before they get entry to the Groups. So, how does it change the scenario? Well, from now on there is no easy way out and no question of short term gains. The platform has taken a... --- ### Cision enhances its Communications, Social Media and Analytics offerings by Acquiring PR Newswire > In December 2015 – Cision, a global media intelligence company announced its agreement to acquire PR Newswire, an American based company. - Published: 2015-12-17 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/12/cision-enhances-communications-social-media-analytics-offerings-acquiring-pr-newswire/ - Categories: Electronics Media News - Tags: Social Media for B2B Marketers In December 2015 – Cision, a global media intelligence company announced its agreement to acquire PR Newswire, an American based company offering products that help communicators create, optimise, distribute and measure content across traditional, digital, mobile and social platforms. This acquisition will help to create a global leader of communications software and services. By merging PRN resources and Cision’s award-winning PR and social software, the agreement will be able to offer a seamless, integrated and ongoing commitment to bring a leading solution to both customers and partners. “Bringing Cision and PR Newswire together will enable communicators to turn data into actionable insights – the necessary link between communications and business outcomes,” explained Peter Granat, Cision CEO. “We are serious about building a comprehensive platform to help our clients manage the entire lifecycle of communications – from influencer discovery and content distribution to engagement and campaign analysis”. This transaction is the latest example of Cision’s unfaltering commitment to the continued delivery of innovative products and services and advancement of marketing and communications professionals. “We are very excited about the transaction and the opportunities it would provide for our clients, partners and employees,” said Robert Grey, CEO of PR Newswire. “PR Newswire helps PR, IR, Marketing and compliance professionals maximise the impact of their communications programs through best-in-class solutions and the combination with Cision would further enhance that capability”. --- ### Elektroniikkalehti rebrands to ETN > Elektroniikkalehti, which covers high tech news and electronics in Finnish, has announced a name change from Elektroniikkalehti to ETN. - Published: 2015-12-16 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/12/elektroniikkalehti-rebrands-etn/ - Categories: Electronics Media News - Tags: Finland and Finnish Technology Publications, PR and Media Relations for B2B Tech Elektroniikkalehti, published twice a week on Wednesday's and Friday's, is a Finnish online publication focused on the electronics industry. The magazine has been covering high tech news and electronics in Finnish for more than two years and felt it was time for a refresh by announcing a name change from Elektroniikkalehti to ETN. They are staying close to their roots with the name change, and want their new name ETN to reflect the essence of the new world of technology. This new name carries with it some deeper meaning with E representing Electronics being everywhere as this is an inherent part of their scope. The T reflects the long Finnish tradition in telecommunications and the N refers to Nanotechnology. This describes the miniaturisation of devices and components and the emergence of new materials that often combine intellect with nanoscale structures. Under its new name, ETN will continue to be update readers with all the latest news along with its newsletter providing a recap of the most important news twice a week. We wish the Elektroniikkalehti team every success for the future, writing under their new name, ETN. --- ### AspenCore acquires ICC Media > Aspencore has quietly acquired ICC Media, creating a European publisher in the Arrow media empire and continuing to expand the Arrow publication portfolio. - Published: 2015-12-10 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2015/12/aspencore-acquires-icc-media/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Aspencore has quietly acquired ICC Media, creating a European publisher in the Arrow media empire. The fact that Arrow is building a network of publications around the world is not a surprise - it seemed unlikely that their move into publishing would ignore the European market. However it is interesting that they have not made much noise about this acquisition. Although the reaction to their acquisition of the UTP publications, with most advertisers continuing to support the publications, the lack of fanfare surrounding this acquisition suggests that perhaps ownership by Arrow is not seen as a good thing by everyone. There is still a long way to go until we know what the move by Arrow into publishing really means for the electronics media in Europe (and across the world), although this move clearly indicates that Arrow has plans to continue to grow their presence. --- ### Napier Climbs the List in B2B Marketing’s Top Marcomms Agencies and Fastest Growing B2B Agencies League Tables > Napier is named as a B2B Marketing top marcomms agency and a top 20 fastest growing B2B agency, in B2B Marketing's 2015/2016 league tables. - Published: 2015-12-10 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2015/12/napier-climbs-the-list-in-b2b-marketings-top-marcomms-agencies-and-fastest-growing-b2b-agencies-league-tables/ - Categories: News About Napier - Tags: Europe and Pan-European Technology Publications, PR and Media Relations for B2B Tech Having had an incredibly successful year at Napier, following the acquisition of Peter Bush Communications, as well as several client wins and multiple new hires, we’re thrilled to announce that we have been named as both a B2B Marketing top 50 marcomms agency and a top 20 fastest-growing agency in the B2B Marketing League Tables 2015/2016. It’s great to be recognised as one of the leading European B2B PR and marketing agencies, and we look forward to another successful 12 months! --- ### Call for Papers - E&E Kompendium > Authors have been invited to submit proposals for the E&E Kompendium 2017, the annual reference book for German electronics engineers. - Published: 2015-12-06 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/12/call-for-papers/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications Authors have been invited to submit proposals for the E&E Kompendium 2017, the annual reference book for German electronics engineers. Submissions are invited on a wide range of topics, including The main "trend topic" - Automotive Active components and microcontrollers Passive components Embedded Systems Design tools and software Optoelectronics and displays Electromechanics and connectors Power supply and power electronics Measurement technology and EMC Manufacturing Distribution and services The Kompendium has a total circulation of 16. 900: 7. 900 print and 9. 000 electronic copies. The deadline for abstracts is 14th March 2016, and submissions can be made by email to: eue. redaktion@publish-industry. net or the online form. --- ### New Editor, New Era for CIE Magazine > Multimedia Journalism graduate Amy Wallington begins her Editorial career at CIE Magazine. Amy takes over editorship from Joe Bush. - Published: 2015-11-19 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/11/new-editor-new-era-cie-magazine/ - Categories: Electronics Media News - Tags: Editor News and Updates Multimedia Journalism graduate Amy Wallington begins her Editorial career at CIE Magazine. After graduating university in 2015 having specialised in print and online journalism, Amy is new to the world of Electronics. Heading up her own Radio show for BRFM she is no stranger to carving out an audience and immersing herself in the community. Amy takes over editorship from Joe Bush, who dedicated 8 years to Electrical Engineering magazine and replaced Neil Tyler at CIE in 2014. CIE magazine is now in its 25th year and serves design engineers by providing the latest information, in-depth analysis of trends and new developments in the electronics industry. With the addition of CIEONLINE, engineers have even more news directly in their inboxes, with access to whitepapers, videos and industry interviews. Amy’s appointment is exciting for both her and the publication with Managing Editor Neil mead revealing, “She is incredibly enthusiastic... she will be a great asset to the team... and will bring lots of new ideas to help develop CIE for the future. Here at Napier we are already working with Amy in her new role as she helps us to support our clients and we wish her all the best in her new career. --- ### New UK electronics hardware exhibition > Energi Technical has announced a new UK show, H/WExpo, that will run alongside The UK Device Developers' Conference in April 2016 - Published: 2015-11-16 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2015/11/new-uk-electronics-hardware-exhibition/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Energi Technical has announced a new UK show, H/WExpo, that will run alongside The UK Device Developers' Conference, in Cambourne near Cambridge on the 27th and 28th April 2016. The new event focusses on board development, hardware validation and production testing, and will include vendors of technologies such as:] Circuit design tools PCB design tools Test and instrumentation Production test technology Hardware repair technology CPU and FPGA development platforms LED and display technology Off-the-shelf hardware Communications modules Enclosures Taking a similar approach to the other successful shows organised by Energi Technical, the event will feature an exhibition, free technical presentations and paid workshops. This formula has worked well in the UK market, where engineers are typically reluctant to leave their desks to attend trade shows, and we'd expect the new event to be as successful as the others in the organiser's portfolio. For more information visit the H/WExpo website. --- ### Data Protection 'Safe Harbor' Agreement Rejected, January 2016 Datageddon Looms > The European Court of Justice has struck down the data protection Safe Harbor agreement, but negotiators have until January 2016 to reach a new deal. - Published: 2015-10-26 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2015/10/data-protection-safe-harbor-agreement-rejected-january-2016-datageddon-looms/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Technology and Marketing Legislation The European Court of Justice has struck down the Safe Harbor agreement that allows organisations to transfer data from the EU to the USA, a ruling that follows the US authorities’ mass surveillance activities of European citizens, leaked by Edward Snowden back in 2013. Established in November 2000, Safe Harbor is a policy agreement between the United States Department of Commerce and the European Union, which regulates the way US companies transfer and handle the personal data of European individuals. Simply put, it allows American companies to transfer personal data from Europe to the USA easily, without breeching European law. What does this mean for US companies? While the collapse of this transatlantic pact is a victory to European privacy advocates, the decision to make the safe harbour agreement invalid has huge implications on US companies, particularly in the technology, telecoms and cloud space. With as many as 4,500 companies relying on this transatlantic transfer of personal data, the ruling means that these companies potentially have to restructure how they manage, store and use their data in Europe, a task that will require a lot of time and money. With marketing generating much of this data, it’s a worrying time for marketers who work with American companies. Fortunately there is no need to panic: at least not yet! The Article 29 Working Party, Europe’s independent advisory body on data protection, has given the US government and European Commission until January to negotiate new safe harbour agreements. If these negotiations aren't... --- ### Freya Ward Named South East Regional Apprentice of the Year 2015 > Freya Ward has been named the South East Intermediate Apprentice of the Year 2015, following a successful apprenticeship at B2B PR & marketing agency Napier - Published: 2015-10-22 - Modified: 2021-03-31 - URL: https://www.napierb2b.com/2015/10/freya-ward-named-south-east-regional-apprentice-of-the-year-2015/ - Categories: News About Napier - Tags: B2B Technology Awards We are delighted to announce that Freya was named the South East Intermediate Apprentice of the Year, at last night's awards ceremony in London. The National Apprenticeship Awards recognises the achievements of outstanding apprentices and the companies that employ them, and we're thrilled that Freya has been selected out of 12,000 applicants, and recognised for the hard work she has done during her apprenticeship. Since completing her apprenticeship this summer, Freya has joined Napier on a permanent basis as a marketing specialist, supporting our clients in a range of areas including video editing, email marketing, advertising and media relations. She is also studying towards a CIM Certificate in Professional Marketing. Freya now moves on to compete for the National Apprentice of the Year Award. Congratulations Freya! --- ### 3 Tips for Managing the Changing B2B Buyers Journey > Marketers no longer hold all the cards when it comes to B2B buyer research, so here are our 3 top tips for managing the changing B2B buyers journey. - Published: 2015-10-12 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2015/10/3-tips-for-managing-the-changing-b2b-buyers-journey/ - Categories: Marketing Blog - Tags: Websites for B2B Technology The modern day buyer has far more control over their purchase journey than the vendor has over the selling cycle, a shift in dynamics that has changed the B2B buyers' journey. The fact is, buyers can be as much as 90% of the way through their purchase journey before they engage with sales, and while this is a challenge for marketers, it also provides an opportunity. Marketers have never had so much customer data available to them, and this insight, coupled with the significant shift towards inbound marketing, opens doors to understanding of our customers and mapping a strategy that allows us to swiftly guide these prospects through their B2B buyers' journey. Yes, as marketers we no longer hold all the cards, and yes, we must develop enough relevant, high-quality content to rise above the noise, but when this is done effectively we can significantly increase our chances of being shortlisted as a vendor. With that in mind, here are three tips for managing the changing B2B buyers journey. Reach buyers earlier in their journey Unfortunately, you can no longer wait for a potential buyer to contact you, instead you have to make yourself visible. This means producing highly relevant content designed for the awareness stage in the buyers’ decision making process. The B2B buyers’ research process typically begins with search, and therefore search is a critical part of your marketing strategy. Be specific, be relevant and be knowledgeable about the key words your buyers are searching for, and use... --- ### The Latest B2B Tech Trends to Watch > With technology advancing at an unprecedented rate, here are what we perceive to be the three latest B2B tech trends you should be watching. - Published: 2015-10-09 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2015/10/the-latest-b2b-tech-trends-to-watch/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology As the technology available to marketers continues to grow at an unprecedented rate, it becomes more and more challenging for brands to identify which tactics they should be adopting. Despite this challenge, marketers must remain up-to-date with the latest and greatest tech trends and tactics in the B2B space, and having combined our current insights, here are what we perceive to be the three latest B2B tech trends you should be watching. Data The abundance of available data has transformed the way that we, as marketers, can access and analyse customer information, and generate insights to formulate future decisions. Despite having access to a staggering amount of information, however, the challenge for many marketers lies in gaining value from it. With data fuelling the marketing technologies that organisations are becoming heavily reliant on – CRM, marketing automation etc. – there has become a subsequent requirement for high quality data to drive accurate decision making. As a result, data-as-a-service (DaaS) has emerged as an alternative to static list purchases, with the capabilities to obtain, validate and input data into marketing automation platforms, meaning that marketers no longer have to buy these prospecting lists, which expire very quickly. DaaS additionally reduces email bounce-back rates, improves segmentation, and feeds a far more accurate sales and marketing data process, and as a B2B tech trend it is expected that DaaS will continue to develop, providing full integration with CEM, marketing automation and predictive analytics platforms. Hyper-Targeting Hyper-targeting, or extreme targeting, has emerged as one... --- ### The Top 10 Changes in B2B PR Over the Last Decade > While the driver behind effective B2B PR remains the same; strong messaging and quality writing, here are our top 10 changes in B2B PR over the last decade. - Published: 2015-10-09 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2015/10/the-top-10-changes-in-b2b-pr-over-the-last-decade/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech The driver behind effective PR remains the same as it did 10, 20 even 30 years ago: strong messaging and quality writing. So what exactly has changed in PR from then to now? Well, just about everything. Here are our top 10 changes in B2B PR from the last decade. Get Your Guide to the Changing B2B Marketing Landscape. 1. Increased Channels. One of the biggest changes in B2B PR is in fact the balance of power. While still influential, the media no longer controls everything, and the vast majority of B2B brands have adopted both owned media channels and paid media tactics within their strategy, providing a platform for conveying their own messages. In other words, cutting out the middle man. Despite this, earned media is still incredibly valuable, as there is no replacement for third party endorsement of your brand and products or services. On the flipside, the pendulum continues to swing towards consumers. While owned media has enabled B2B marketers to create their own channels of communication, coupled with the fact that digital content is so easy to distribute, there has been a subsequent increase in the opportunities. This has subsequently shifted the power to consumers as they are faced with increasing choices. 2. Measurement. Back in 2005, PR professionals were just beginning to realise the importance of measuring PR against business outcomes. More specifically, PR measurement had begun to venture beyond the volume of press clippings, and towards the impact that the campaign had on the... --- ### 7 Changes in B2B Tech Marketing > With the emergence of digital having shifted the PR and marketing landscape, the following tips summarise the seven biggest changes in B2B tech marketing. - Published: 2015-10-06 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2015/10/7-changes-in-b2b-tech-marketing/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, PR and Media Relations for B2B Tech The emergence of digital has resulted in significant changes in B2B tech marketing, and there has been a subsequent shift in the way marketers are required to engage with their target audiences, present their brand and communicate their key messages. A result of both the substantial increase in marketing channels and tactics now available, as well as the recent global economic turmoil, is the increased prominence paid to budget allocation within organisations, and with the value of each department now under intense scrutiny, marketers are under more pressure than ever to prove the value of each activity they undertake. The following tips summarise the 7 biggest changes in B2B tech marketing. Digital channels have reduced the power of traditional media channels The 1990s may have been deemed the golden age of PR, with budgets generous and organisations truly appreciative of PR’s value, but as the media landscape has evolved, PR practice has had no choice but to evolve with it. With the proliferation of digital channels having reduced the power of their more traditional counterparts, PR has become much more than just building relationships with journalists, writing and distributing press releases and organising product launches. While there is no denying that the process of convincing a third party, typically a journalist, to report favourably on your brand remains a significant role of PR, marketers and even more specifically PR professionals must be able to operate in a real-time environment, via a multitude of channels, while communicating with both target audiences... --- ### 21 Marketing Tips and Takeaways from Inbound 2015 > Having combed through our notes from Inbound 2015, here are our top 21 marketing tips and takeaways from HubSpot's annual inbound marketing conference. - Published: 2015-10-06 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2015/10/21-marketing-tips-and-takeaways-from-inbound-2015/ - Categories: Marketing Blog - Tags: HubSpot and B2B Technology, Inbound Marketing for B2B Technology Boston; home of Fenway Park, the Freedom Trail, too many Dunkin Donut’s to count and HubSpot’s annual Inbound Conference. Having returned from Inbound 2015, we’re happy to say it didn’t disappoint. With inspirational keynotes and speeches from the likes of Seth Godin, Brene Brown and Aziz Ansari, it’s safe to say we laughed a lot, thought a lot and ultimately learned a lot. Having combed our notes from over 26 hours of learning, 5. 5 hours of keynotes and endless queueing, here are our key marketing tips and takeaways from Inbound 2015. 1. “Design for ideal customers, NOT just any customers. ” Avoid designing content or landing pages for the masses, and instead focus specifically on the people who really matter. Oli Gardener, founder of Unbounce, reinforced the importance of designing with only your ideal customers in mind. At the end of the day, you can’t please everyone, so don’t even try. 2. “Weak content WON’T cut it. ” Nobody owes you their time and attention, and you are not entitled to it. How do you overcome this? Write content that not only moves an audience, but more specifically moves a human being. 3. “Passion doesn’t always follow the brand guidelines. ” Copyblogger’s Sonia Simone discussed how, as marketers, we sometimes have to look beyond brand guidelines, in order to produce content that resonates with our audience and moves people to take action. 4. “Take every opportunity to understand a customers’ pain points. ” If you don’t get it, you... --- ### Extend Social Media Ad Reach With Twitter Audience Platform > The Twitter Audience Platform will enable advertisers to create campaigns that deliver ads to users on or off the social media platform. - Published: 2015-09-01 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2015/09/extend-social-media-ad-reach-with-twitter-audience-platform/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Twitter recently announced that its Twitter Publisher Network has been renamed Twitter Audience Platform, and will now enable advertisers to create campaigns that deliver ads to users on or off the social media platform. The Twitter Publisher Network previously enabled advertisers to connect with users outside of Twitter, by providing an interface for buying campaigns that ran on mobile apps, as well as through publishers using Twitters' acquired mobile ad exchange, MoPub. The new platform will expand on these capabilities, and allow advertisers to optimise and increase engagement, by moving promoted tweets into several additional ad formats. As an example, tweet engagement campaigns will become interstitial and native ads in other apps, while promoted video campaigns can be turned into in-app video apps, and app install or re-engagement campaigns can become interstitial or banner ads. Additionally, users will be able to retweet and favourite the ads, even when they appear on other sites, and Twitter have also added customisable call to action buttons which will help you better drive desired user action. The social media network claims its developed platform can reach more than 700 million users on and off of Twitter. --- ### Freya Ward Selected as a Finalist for the South East Intermediate Apprentice of the Year Award > Napier's recent apprentice Freya Ward is selected as a finalist for the South East Intermediate Apprentice of the Year 2015 award - Published: 2015-08-25 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2015/08/freya-ward-selected-as-a-finalist-for-the-south-east-intermediate-apprentice-of-the-year-award/ - Categories: News About Napier - Tags: B2B Technology Awards, Shows and Events for B2B Tech Freya was recently selected to go through to the next stage of the National Apprenticeship Awards 2015, and we're delighted that she has now been selected as one of the South East region finalists. The National Apprenticeship Awards recognises the achievements of extraordinary apprentices and the businesses that employ them, and we're thrilled that Freya has been recognised for the hard work she has done during her apprenticeship. On completion of her apprenticeship in July this year, Freya joined us on a permanent basis as a marketing specialist, and has continued to support the team in a range of areas including email marketing, video editing, ad production management and media buying. She will begin a CIM L4 Certificate in Professional Marketing next month. Freya will attend the South East 2015 Apprenticeship Awards ceremony in October. Congratulations and good luck Freya! --- ### Napier Continues to Grow the Team With the Appointment of Sophie Thomas as Account Manager > Due to an expanding client base, Napier continues to grow the team with the appointment of Sophie Thomas as account manager. - Published: 2015-08-21 - Modified: 2017-08-14 - URL: https://www.napierb2b.com/2015/08/napier-continues-to-grow-the-team-with-the-appointment-of-sophie-thomas-as-account-manager/ - Categories: News About Napier - Tags: Social Media for B2B Marketers Great news! Due to an expanding client base, Napier continues to grow the team with the appointment of Sophie Thomas as account manager. Sophie brings a wealth of social media and email marketing knowledge to Napier, in addition to her outstanding writing skills. She will provide strategic direction and campaign execution for a range of technology accounts, and will support the team with the development of technical articles and blogs. She has both agency and client-side experience, including working as marketing manager for the UK's most successful reseller of KNX building communication technology, revolutionizing their marketing strategy and putting them on the map as a go-to resource for this technology. Welcome to the team Sophie! --- ### How To Address the Disconnect Between Tech Marketers and IT Buyers > There is a significant disconnect between the types of content IT buyers use, and the types of content tech marketers are investing in. - Published: 2015-08-14 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2015/08/how-to-address-the-disconnect-between-tech-marketers-and-it-buyers/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers A client recently asked me which content IT buyers value the most when making purchase decisions, and one piece of research used quite frequently, to address this exact question, is Spiceworks’ How to Win Friends and Influence IT Pros report. According to the 2014 report, there is a significant disconnect between the types of content IT buyers use to guide their purchase decision, and the types of content tech marketers are investing in and using to target this audience. 92% of IT buyers use IT forums, indicating that they value detailed tech content, and while 95% of marketers are in fact using social media, they are predominantly focused on standard platforms, i. e. Facebook, Twitter and LinkedIn, rather than IT specific forums. Additionally, amongst marketers there is an evident focus on case studies and white paper generation, and while this is certainly valued, IT buyers actually place more value on article placements, suggesting decision makers want more bite size content, and value the editorial endorsement that is implied by getting an article published. 79% of IT buyers use webinars for information consumption at different stages of their purchase journey, however only 70% of marketers are using this as part of their content marketing strategy, suggesting a significant opportunity to reach buyers. So what’s the best type of content to produce? The reality is there is no “silver bullet”; you should produce a range of content in different lengths and formats, in order to accommodate information preferences and time constraints of... --- ### Napier Grows the Team with Appointment of Zeenat Turner as Senior Account Manager > Napier continues to grow its team with the recent hire of Zeenat Turner as senior account manager. - Published: 2015-08-10 - Modified: 2017-08-23 - URL: https://www.napierb2b.com/2015/08/napier-grows-the-team-with-appointment-of-zeenat-turner/ - Categories: News About Napier - Tags: Napier Client News Napier continues to expand its team with the recent hire of Zeenat Turner as senior account manager. Zeenat has over twenty years' experience of delivering traditional and digital marketing campaigns across several industries, in both agency and client-side roles. Throughout her career, Zeenat has developed a broad base of skills, spanning most facets of marketing, PR and communications, to both B2B and B2C clients. Most recently, Zeenat has worked within the tourism industry on the south coast, achieving year on year increases in visitor numbers and turnover for several clients including Portsmouth Historic Dockyard and Spinnaker Tower. Zeenat will work closely with several of Napier's clients, including Imagination Technologies, a global leader in multimedia, processor and communication technologies, and Microchip Technology, a leading provider of microcontrollers and analog semiconductors. Welcome to the team Zeenat! --- ### LinkedIn Launches Tool to Measure Users’ Professional Brand > LinkedIn's Social Selling Index (SSI), a data-driven score tool, has been released to help companies measure their professional brand. - Published: 2015-08-07 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2015/08/linkedin-launches-tool-to-measure-users-professional-brand/ - Categories: Marketing Blog - Tags: Branding Strategies for B2B Tech Marketers, Social Media for B2B Marketers Users with a high Social Selling Index are 51% more likely to meet their sales targets LinkedIn has released a data-driven score tool called Social Selling Index (SSI), which enables companies to measure how successful they are at promoting their brand on the site, and how effective they are at engaging other members. LinkedIn’s SSI monitors users’ activity across four categories; professional brand, finding people, engaging with insights and building relationships, in order to generate a score out of 100, which members can use to compare with their network and industry, and measure progress over time. The social network claims that sales people with a high Social Selling Index are 51% more likely to meet their targets. and further hope that this recent development will encourage users to better use its platform in order to reach the many users involved in the B2B decision making process. Kevin Scott, head of LinkedIn Sales Solutions, EMEA said: “The use of social media for business development and sales is not a new phenomenon, and ‘social selling’ is becoming well established. However, this is the first time professionals have had access to a data-driven tool that looks at a broad range of factors to help them identify areas where they can improve over time and, ultimately, be more successful growing their businesses on LinkedIn. ” Previously only available to paying LinkedIn users, the tool has now been rolled out across its 380 million users. --- ### Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story > Brintons Carpets was delighted with ABB’s products during a recent electric motor upgrade project. We were quick to organise an interview and photoshoot. - Published: 2015-07-31 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2015/07/abb-drives-motors-brintons-carpets/ - Categories: Marketing Blog - Tags: Napier Client News Whether it’s a holiday abroad, a restaurant or the latest smart phone, the value of a word of mouth recommendation is well known when it comes to finding new customers. Nothing reassures a potential customer on the brink of making a purchase more than letting them see a colleague, friend or family member enjoying a positive experience with that same product. It’s no different when it comes to the industrial marketplace. With end users quite rightly expecting value for money when making a purchase, any evidence highlighting how one of their peers benefitted from doing the same can be a powerful tool in helping to close a sale. At Armitage Communications, we specialise in helping our clients to generate buzz around their products and services through the creation of thoroughly researched, conscientiously-written and well-delivered case studies. With the array of marketing channels open to us, we are able to make sure our client’s projects are promoted to the fullest extent, from a write-up in the trade media through to ongoing use as videos on YouTube. That case studies are a valuable tool in helping to demonstrate the value of a company’s products or services is supported by a recent study by San Francisco-based content production specialist, Eccolo Media. Eccolo recently published a survey which found that 25% of technology consumers would be most likely to consume a case study over other collateral such as white papers, e-newsletters and videos. This is just as well, as putting a case study together... --- ### Napier's Recent Apprentice Gets Through First Stage of the National Apprenticeship Awards > Napier's recent apprentice Freya Ward, successfully gets through the first stage of the National Apprentice Awards & competes to become a regional finalist. - Published: 2015-07-29 - Modified: 2021-04-02 - URL: https://www.napierb2b.com/2015/07/napiers-recent-apprentice-gets-through-first-stage-of-the-national-apprenticeship-awards/ - Categories: News About Napier - Tags: Apprenticeships at Napier, B2B Technology Awards, Shows and Events for B2B Tech Great news, our recent apprentice Freya Ward has been selected as one of the few applicants to go through to the next stage of the National Apprenticeship Awards 2015. If Freya is successful in this stage, she will become a regional finalist for the South East. Following the successful completion of her apprenticeship earlier this month, Freya has joined the Napier team on a permanent basis as a marketing specialist, and continues to support the team in a range of areas including ad production management, media buying, email marketing and video editing. She will begin a CIM L4 Certificate in Professional Marketing in September. Congratulations and good luck with the next stage Freya! --- ### 6 Lessons in Managing the Media: Email Training Series > Napier’s email training course has been designed to provide guidance on effectively managing the media & meeting editor expectations in a B2B environment. - Published: 2015-07-27 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2015/07/6-lessons-in-managing-the-media-email-training-series/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications, PR and Media Relations for B2B Tech While the ability to deliver clear and compelling messaging is key for an effective PR strategy, great PR campaigns require great media relationships and a thorough understanding of the media landscape. Napier’s 7 day email training series has been designed to provide guidance on effectively managing the media, and meeting editor expectations in a B2B environment. Each of our lessons draw on over 30 years’ experience working with the business and technology media across Europe, and outline best practices and steps you should take to secure coverage in the business and trade media, handle media interviews and strategically hijack the news agenda. Subscribe to our 7 day email training series by completing the form below: . --- ### Adobe Questions Value of Mobile Visitors as Webmasters Continue to Freak Out Over Google’s Mobilegeddon > Adobe's Q2 2015 Digital Advertising Report highlights a 10% decrease in traffic for unresponsive sites, following Google's Mobilegeddon algorithm update. - Published: 2015-07-24 - Modified: 2016-06-30 - URL: https://www.napierb2b.com/2015/07/adobe-questions-value-of-mobile-visitors-as-webmasters-continue-to-freak-out-over-googles-mobilegeddon/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Earlier in the year we were warned that if websites remained non-responsive after April 21st, Google would penalise your site and you would see your ranking position decrease significantly. Google’s algorithm, also known as Mobilegeddon, was introduced to give mobile-friendly sites higher priority in organic searches, and since implementing this update, sites that have failed to be optimised for mobile have in fact seen a 10% decrease in traffic. Despite this significant impact, however, Adobe’s Q2 2015 Digital Advertising Report also found that mobile visitors are not as valuable in terms of revenue-per-visitor (RPV), displaying less engagement on a site compared with desktop visitors, who would typically browse more. The report additionally highlighted that global SEM spend has increased by 17% YoY, with global display ad cost-per-click (CPC) and click-through-rate (CTR) both experiencing growth. Interestingly, Abobe’s Q2 2015 Social Intelligence Report highlighted that recent algorithm updates across social media platforms have led to declining interaction rates in all industries as marketers adjust. While social media usage across industries continues to differ significantly, as many as 93% of individuals are using social media at least once a week, emphasising the importance for brands to react to updates quickly. If you’d like any help planning and implementing a digital advertising strategy, give us a call on +44 (0)1243 531123, or send us over an email to mike@napierb2b. com. --- ### Half Way There! > Our apprentice Bryn discusses what he has learnt 7 months into his apprenticeship at Napier, and where he is heading in the near future. - Published: 2015-07-23 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/07/half-way-there/ - Categories: News About Napier - Tags: Apprenticeships at Napier, PR and Media Relations for B2B Tech 7 months in and it just keeps getting more and more interesting! I’ve definitely become a lot more involved in client work, and have been absorbing as much knowledge as I can. Prior to starting Napier, I thought a lot about how I learn best, and whether or not I would benefit more from going to University. Since becoming an apprentice, however, I’m confident I made the right choice, and have been fortunate enough to gain practical industry experience, while developing in a role with the support of my colleagues. Since my previous blog post five months ago, I’ve been given a lot more responsibility and am now heavily involved in a range of client activities, including the handling of one of our clients media competitions, as well as the collection and analysis of stats from another clients digital advertising campaigns. I also recently completed some market research to identify which publications engineers read to consume product and industry information, generating some great market insight. In addition, I’ve been benefiting from both the fortnightly and online training provided by Napier. It’s been great to learn about Google Analytics and SEO, and I’m excited to continue developing my knowledge in both areas. I’ve even put what I’ve learnt into practise on my mum’s website. It’s great to have a busy schedule, and the next few weeks will involve completing various projects, as well as aiding the account managers with analysis, upcoming releases and marketing campaigns. My colleagues have been great at... --- ### Why Doesn't Anyone Read My Content? A Three-Step Process to Building Audience Insight > Napier's article outlines a three-step approach to building audience insight & producing content that grabs attention, as featured in B2B Marketing's Report - Published: 2015-07-21 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2015/07/why-doesnt-anyone-read-my-content-a-three-step-process-to-building-audience-insight/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy Generating content that cuts through the noise and grabs attention is integral to the success of any PR and marketing campaign, but many content marketing campaigns fail for the simple reason that the target audience doesn't read or view the content. Creating great content requires a three-step process to build insight about the audience. You must: 1) determine the prospects' position in the ales cycle, 2) understand their needs and 3) profile their interests. Our full article, as featured in B2B Marketing's Content Marketing Benchmarking Report as well as their Content Marketing Buyer's Guide, provides an in-depth explanation for each of the three steps outlined. If you need any help implementing an effective B2B campaign, give us a call on +44 (0)1243 531123, or send me over an email to mike@napierb2b. com. --- ### Webinar: Find out how apprenticeships have become a key part of our recruitment strategy > Watch our webinar to find out why hiring apprentices has been key to our recruitment strategy, and the benefits it has had on Napier and our clients. - Published: 2015-07-20 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2015/07/webinar-find-out-how-apprenticeships-have-become-a-key-part-of-our-recruitment-strategy/ - Categories: News About Napier - Tags: Apprenticeships at Napier Following on from our successful presentation at the FSB's Apprentice Event back in May, Mike and I were invited to share our apprentice journey with companies that are considering recruiting a marketing apprentice, in a webinar for Apprenticemakers, a company that works with the National Apprenticeship Service to support existing and budding apprentice employers. We started the webinar with Mike who discussed the reasons Napier first considered recruiting an apprentice; how Chichester College managed the recruitment process and the benefits that hiring an apprentice has had on Napier and our clients. I was then asked to share my experience as an apprentice; what my peers think of my decisions, what I have learnt at Napier and my aspirations for my future career at Napier. We closed the webinar with questions and answers from the listeners, this was my favourite part of the webinar as it created a two way conversation with the individuals that had tuned in to listen to our journey. We discussed the misconceptions about apprenticeships, and how I, as an apprentice, am perceived in our industry. I think the webinar was a great way to show others what a fantastic opportunity an apprenticeship is to both companies that are thinking about taking an apprentice on, as well as talented people that are considering starting an apprenticeship themselves. We are currently recruiting for our third apprentice, do you know someone in the Chichester area who would like a career in marketing? You can contact us directly, or apply... --- ### Napier Appoints Recent Apprentice as Marketing Specialist > Following a successful apprenticeship, Freya Ward has been promoted to marketing specialist, and has joined the team on a permanent basis. - Published: 2015-07-15 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/07/napier-appoints-recent-apprentice-as-marketing-specialist/ - Categories: News About Napier - Tags: Apprenticeships at Napier Great news at Napier! Following a successful apprenticeship, Freya Ward has been promoted to marketing specialist, and has joined the team on a permanent basis. Since starting Napier’s apprenticeship programme in July 2014, Freya has brought bags of enthusiasm and fresh new ideas to the team, and has gained practical industry experience whilst working towards a level 2 NVQ certificate in Marketing at Chichester College. Following the successful completion of this certificate, she is currently undertaking a CIM L4 Certificate in Professional Marketing. Freya will continue to support the team in a variety of areas, including email marketing, ad production management, media buying and video editing. --- ### Filling the STEM gap with the Micro:bit > The BBC Micro:bit enables today’s students to code, customise and control, spark their creativity and allow them to bring their digital ideas to life. - Published: 2015-07-10 - Modified: 2020-11-10 - URL: https://www.napierb2b.com/2015/07/filling-the-stem-gap-with-the-microbit/ - Categories: Marketing Blog As more and more jobs centre around digital technology, and the 'internet of things' becomes less of a buzzword and more of a reality, the pressure is growing for the education system to ensure the next generation of employees are prepared for the developing demands of the workplace. We blogged about 'Technology, the frenemy of tomorrow's workforce' back in November 2014, but in the last few weeks, one of our clients has been involved in a project to 3D print a steel bridge over one of Amsterdam’s famous canals using robots and Autodesk software. The software is a project in itself. The project will see the robots working autonomously on-site in much the same way as human construction workers, with the aim being to demonstrate the applicability of the technology to larger structural projects. If successful, the project could radically transform the face of the construction industry, with robots becoming a regular feature on future building sites. The software used to run the robots is just one example of how the future of making things is dependent on people having the necessary STEM skills to lead these innovations. This reminded us again of how important it is for generation Y to be engaged in technology in both a creative and stimulating way. In June of this year, Cisco CEO and life science graduate Phil Smith told the Telegraph, "The internet of everything is going to change the world. We'll have pills that can monitor how the body is absorbing them... --- ### Apprentice To Marketing Specialist: Onto The Next Chapter > Our Apprentice Freya reflects on the past year at Napier as she enters a new chapter and takes the next step as a Marketing Specialist. - Published: 2015-06-15 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/06/graduating-from-apprentice-to-marketing-specialist-at-napier/ - Categories: News About Napier - Tags: Apprenticeships at Napier As my apprenticeship comes to an end, I find myself reflecting on the last year and just how far I have come. It is crazy to think that this time last year I was wondering how I was going to get my foot in the door in PR and marketing. I now have a job that I love, and will be finishing my apprenticeship with a qualification under my belt, and a career in an industry that I know I belong in. I have been so fortunate to have learnt so much in my apprenticeship at Napier, I class my experience as more than just a route to work; the experience, skills and support that I have been provided with has allowed me to flourish in my career and establish myself as a valuable employee here at Napier. The apprenticeship has made me set new aspirations for my career. I’ve already accepted an offer for a permanent role ay Napier and have been accepted on a level 4 Certificate in Professional Marketing course to start in September. I’m also the pioneer for a successful apprenticeship programme at Napier – they are already recruiting a third apprentice. I have had the opportunity to work with so many different clients on various campaigns, from analysing competitors coverage and producing weekly media monitoring reports; attending networking events; managing press briefing calls and tours; creating HTML emailers and newsletters; running the ad production for several clients and pitching articles to influential journalists – to... --- ### Napier Accepts Invitation to Present at the FSB Apprenticeship Event > As a supporter of apprenticeships, we were pleased to accept an invitation from the Federation of Small Businesses to present at their recent event. - Published: 2015-05-20 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2015/05/napier-accepts-invitation-to-present-at-the-fsbs-apprenticeship-event/ - Categories: News About Napier - Tags: Apprenticeships at Napier, Shows and Events for B2B Tech As a supporter of apprenticeships in the PR and marketing industry, we were pleased to accept an invitation from the Federation of Small Businesses (FSB) to present at their recent event, aimed at encouraging local businesses to recruit apprentices. Both our MD, Mike Maynard, and one of our current apprentices, Freya Ward, presented at the event, which was also attended by Tim Loughton, MP for Worthing East and Shoreham. While there were several high-profile speakers, Napier was the only employer chosen to present, and was able to discuss first-hand the benefits of recruiting, as well as being, an apprentice. Last year Napier launched their year-long marketing apprenticeship programme, recruiting Freya as the company’s first ever apprentice. Following her success, Napier have since appointed a second apprentice, Bryn Rainford, and are currently recruiting for their third apprentice to replace Freya, who will soon be joining the team permanently as an account executive. Apprenticeships have proved to be a great way for Napier to recruit talented, enthusiastic people to our team, while providing our apprentices with invaluable on-the-job practical training, a personal mentor, industry insights, and a long term, broad and balanced vision of professional development. --- ### Email Rendering on Apple Watch: Are Plain Text Emails the Future? > With the release of the Apple watch it’s left many email marketers and designers questioning how exactly their emails will display on the 38mm screen. - Published: 2015-05-15 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/05/email-rendering-on-apple-watch-are-plain-text-emails-the-future/ - Categories: Marketing Blog - Tags: Napier Client News While the release of the eagerly-awaited Apple watch is finally upon us, it’s left many email marketers and designers questioning how exactly their emails will display on the watches 38mm screen. While it’s hard to gauge the long-term success of Apple’s latest innovation, email marketers should be aware of how this gadget may impact the future of email campaigns, and subsequently how they should be developing their emails to ensure they display effectively. Plain text is making a comeback Should the Apple Watch detect any remote of linked images within the email, it will display a long (full screen) warning; “This message contains elements Apple Watch can’t display. You can read a text version below. ” Although the plain text version will be displayed below, the user will have to scroll down to read it. This means that to reach your audience that are opening on an Apple Watch, you must have a plain-text version of the email. Emails without a plain text version won’t render Failing to include a plain text version of your email will display the following message, “The full version of this message isn’t available on Apple Watch. But you can read it on your iPhone. ” Given the size of the watch, ensure your plain-text version provides condensed and digestible content. What’s interesting, however, is that the name, subject line and pre-header text is pulled from the HTML and displayed. Links are disabled It’s important to remember that the Apple Watch hasn’t been designed to... --- ### Why the ‘ matters > A reader’s letter to my local newspaper caught my eye this week. A 10-year old girl complained about the incorrect use of an apostrophe in a headline. - Published: 2015-05-14 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2015/05/why-the-matters/ - Categories: Marketing Blog - Tags: content marketing A reader’s letter to my local newspaper caught my eye this week. It came from a 10-year old girl complaining about the incorrect use of an apostrophe in a headline. Is this just a precocious schoolgirl pointing out a minor error, or does it highlight a deeper lesson for many grown-ups? I ask because just days earlier a senior engineer in a large company was telling me that with the prevalence of so-called text-speak, it doesn’t matter if a company’s communications contains the odd spelling or grammatical error – people will understand the meaning anyway. But even if that is true, it misses the point. What kind of a professional image does a company convey if it has no eye for detail in its communications? Customers will (rightly) think the same attitude permeates all its operations. Such a lack of rigour can damage a business. Great B2B marketing content is well-written and well-targeted. It addresses the customer’s needs. It educates and informs. It focuses laser-like on the customer, not on the company doing the marketing. And its meaning must be crystal clear, without errors. Sometimes the young can teach valuable lessons to the more mature. Well spotted schoolgirl! Oh and for some insight into how not to use apostrophes, there’s even a website devoted to the topic with hundreds of examples. --- ### Great B2B Campaigns Need Deep Insight > Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to help clients acheive their goals. - Published: 2015-05-13 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/05/great-b2b-campaigns-need-deep-insight/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to change them to help the client achieve their business goals. There has never been a better opportunity to gain this insight: before the advent of digital PR, data was a scarce resource, which meant that for many brands there was little difference between insight and inspired educated guesses. Today, however, brands and agencies have more opportunity to understand their customers and evaluate campaigns than ever before. The big question is whether brands can translate this data into useful insight. Have a read of our full article on why great B2B campaigns need deep insight, as featured in B2B Marketing’s first PR Agencies Benchmarking Report. If you need any help implementing an effective B2B campaign that uses deep market insight, give us a call on +44 (0)1243 531123, or send me over an email to mike@napierb2b. com. --- ### Anritsu Appoints Napier to Increase European Presence > Napier has been selected by Japanese test and measurement solutions manufacturer Anritsu, to increase the company’s presence in the European media. - Published: 2015-05-05 - Modified: 2017-10-23 - URL: https://www.napierb2b.com/2015/05/anritsu-appoints-napier-to-increase-european-presence/ - Categories: News About Napier - Tags: Europe and Pan-European Technology Publications, PR and Media Relations for B2B Tech Napier has been selected by Japanese test and measurement solutions manufacturer Anritsu, to increase the company’s presence in the European media. Napier was selected as a result of their experience and expertise in the electronics industry, and will deliver a pan-European PR campaign to raise awareness of the company and its solutions across Europe. --- ### Phil Ling Launches Enginuity Europe > Popular journalist, Phil Ling, has launched Enginuity Europe , a new publication that will focus on video content to engage engineers. - Published: 2015-04-20 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2015/04/phil-ling-launches-engineuity-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Video Marketing in B2B Technology Popular journalist, Phil Ling's publishing company, Cassidy Communications, has launched Enginuity Europe, a new publication that will focus on video content. The Enginuity Europe media pack promises: Enginuity Europe’s approach is to combine engineering experience and journalist skills, to conduct hands-on evaluations of technology, creating truly unique content that represents a new era in B2B media. The publication will allow a mix of editorial content generated by Phil and his team with content generated by suppliers, The site uses clear branding in the editorial videos, which should ensure visitors can immediately recognise independent analysis by the editorial team and differentiate this from the inevitably biased content produced by manufacturers. It's great to see a new publication launch in Europe, and we really hope that Phil is successful with this venture. Our industry has seen a couple of video-centric sites launch with limited success, and maybe the focus on editorially-produced videos will be the secret that ensures Enginuty Europe is one of the go-to publications for engineers. --- ### B2B Lead Generation Ideas > Although lead generation can be challenging, the ability to provide qualified opportunities is one of the highest ROI marketing activities. - Published: 2015-04-01 - Modified: 2021-03-31 - URL: https://www.napierb2b.com/2015/04/ideas-for-b2b-lead-generation/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies While there is no doubt that lead generation can be challenging, the ability to provide qualified opportunities to your direct and channel sales force, is one of the highest ROI marketing activities you can undertake. The abundance of information readily available online has changed the traditional buying process, and marketers now need to find new ways to reach potential customers. Both our SlideShare presentation and our tip sheet (please contact us for a copy) outline some of the most effective modern approaches that have been shown to generate high quality B2B leads for companies in the technology sector. B2B Lead Generation Ideas - NapierPR from NapierPR NapierPR If you'd like any help implementing an effective lead generation campaign, give us a call on +44 (0)1243 531123, or send us over an email to mike@napierb2b. com. --- ### What makes customers “click” on email campaigns? > Email service provider Constant Contact has released new research findings, revealing exactly what it is that makes customers click-through emails. - Published: 2015-03-26 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2015/03/what-makes-customers-click-on-email-campaigns/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology, Measurement of B2B Technology PR & Marketing Email service provider Constant Contact has released new research findings, revealing exactly what it is that makes customers not only click-through emails, but also connect with the small businesses that are reaching out to them. The data, which was collected using over 2. 1 million customer emails, sent to more than 100 recipients, during the course of 13 weeks, further identified the ideal number of images and lines of texts that small business should include in their email campaigns, in order to optimise click-through rates. On average, it was found that emails with three or fewer images, and around 20 lines of text result in the highest click-through rates from email subscribers. More specifically, however, it was found that business product and service companies saw the highest click-through rates in email with between 13 and 16 images, suggesting that email subscribers want and expect to see the products being offered by these companies. According to Ron Cates, Director of Digital Marketing Education at Constant Contact, an essential element of any email campaign, regardless of industry, is to get straight to the point when delivering information, and with this in mind, it’s important to consider the following four C’s when planning your next campaign: Clear: While it can be easy to sway from your main point, you only have limited time (and lines) to grab attention and get your point across, therefore stay focused on what it is you want to communicate and accomplish in your email. Concise: In addition to... --- ### Napier Ranked 11th in B2B Marketing's PR Agency League Table > Congratulations to everyone at Napier: after a great year, we’ve been listed at number 11 in B2B Marketing’s Top PR agency league table. - Published: 2015-03-25 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2015/03/napier-ranked-11th-in-b2b-marketings-pr-agency-league-table/ - Categories: News About Napier - Tags: B2B Technology Awards, Europe and Pan-European Technology Publications, PR and Media Relations for B2B Tech Congratulations to everyone at Napier: we’ve been listed at number 11 in B2B Marketing’s Top PR agency league table. We’ve had a great year, having expanded both our client base and our team, and it’s really great to be recognised as one of the leading European PR agencies. --- ### 5 Things B2B Buyers Want from Your Content > Content marketing plays a crucial part in nurturing prospects into sales-ready leads. Here are 5 things B2B buyers value & want from your content. - Published: 2015-03-25 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2015/03/5-things-b2b-buyers-want-from-your-content/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology Every savvy marketer knows that content marketing has become a crucial element in nurturing prospects into sales-ready leads, but it’s not often that, as marketers, we get pure insight from the B2B buyers themselves, as to what they value and ultimately want from content. Fortunately for us, CMI have recently interviewed over 100 business and IT executives across various industries, to understand their buying journey and the resources they consult to guide their purchasing decisions. Here are the five things B2B buyers want from your content (remember, you won’t get a second shot)... #1 Clearly emphasise the impact of your solution on their business More specifically, emphasise anything that can help to build the business case for change. Dependant on the urgency of your solution to a business, you may well be competing with other projects for limited resources in the buyer’s organisation, and getting the buyer on side may not be the final hurdle. In these instances, your content should help the buyer convince the decision-makers of their company, of the importance of your solution, helping them to communicate the ROI of fixing the problem that your solution addresses. Successfully achieving this will position yourself as a valuable resource, making your organisation the go-to brand for if and when the buyer makes a purchase. There are several ways your content can help to achieve this: Make it clear how the problem has a greater impact than you might initially think Emphasise the opportunity ROI, by explaining how fixing this... --- ### Napier Grows the Team to Support Expanding Client Base > Napier has appointed Janice Ashton as senior account manager. Janice has held a number of B2B PR and marketing roles within the technology industry. - Published: 2015-03-23 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2015/03/napier-grows-the-team-to-support-expanding-client-base/ - Categories: News About Napier - Tags: Napier Client News Due to an expanding client base, Napier has appointed Janice Ashton as senior account manager. Janice has held a number of business-to-business PR and marketing roles within the technology industry, from managing the European marcom activities for International Rectifier, to rolling out direct and indirect marketing programmes for Help Desk and Infrastructure Management software organisations including CA and Peregrine Systems. Janice will work closely with several clients, providing PR and marketing support for a wide range of projects, including press launches and project management for major events. Welcome to the team Janice! --- ### Client Case Study: Interview with an astronaut > A blog about how a recent project at Armitage Communications was designed to encourage delegates to attend a secure networks conference. - Published: 2015-03-20 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2015/03/interview-with-an-astronaut/ - Categories: Marketing Blog - Tags: Napier Client News, PR and Media Relations for B2B Tech Space. The final frontier. No, this isn’t a commentary on hit TV series ‘Star Trek’ or even a report on the lunar eclipse this morning. This is instead a blog about how a recent project at Armitage Communications was designed to encourage delegates to attend a secure networks conference. Using the universe as a theme to promote an event may seem grandiose. However, when the challenges of reaching a particular target audience are considered it’s a little more understandable. Getting the right mix of communication tools could be compared to selecting the right crew for a mission into space, and the key note speaker at our client’s conference was lucky enough to be one of a select few who have made it there, to infinity and beyond. Michel Tognini, born in France on the 30th September, 1949 made his first journey into space on 27th July 1992. He knows a thing or two about how important communications are, whether they’re between a client and their delegates or between a spaceship and mission control on Earth. Thus, it was clear that Michel would be the ideal representative for our client to anchor their potential delegates. Of course, the next question was how to spread the message loud and clear. Drawing on Michel’s extraordinary experiences in the form of an interview seemed to be the answer. To be placed in the customer’s magazine, the aim was to secure substantial interest in the topic, and through this higher attendance at the conference. Start... --- ### Evaluating PR Campaigns > Our SlideShare presentation highlights the different approaches you can use to evaluate PR campaigns to demonstrate their impact. - Published: 2015-03-19 - Modified: 2021-04-02 - URL: https://www.napierb2b.com/2015/03/evaluating-pr-campaigns/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech Evaluating PR campaigns is difficult! Marketing managers spend huge amounts of time and effort, but when the order arrives it’s often the sales team that gets the glory! Our SlideShare presentation highlights the different approaches you can use to evaluate PR campaigns and demonstrate their impact. It concludes that you might already know the best way to evaluate your results. Evaluating PR Campaigns - Napier PR from NapierPR For more information on demonstrating the impact of PR, send us over an email to mike@napierb2b. com and we can arrange a chat. --- ### Experiencing the other side of Napier: Life as a Napier Intern > Our latest Intern discusses her life as a Napier intern so far, and the tasks she has completed to support the Napier team. - Published: 2015-03-19 - Modified: 2017-08-17 - URL: https://www.napierb2b.com/2015/03/experiencing-the-other-side-of-napier-life-as-a-napier-intern/ - Categories: News About Napier - Tags: Napier's Intern Series, PR and Media Relations for B2B Tech Time really does fly when you’re having fun! I can’t believe I’ve now been interning one day a week at Napier for over four months! In my time here, I’ve been helping the Napier team with several little (and sometimes big) tasks, and it’s been really insightful to have spent some of my time here helping Aimee, the business development executive. Business development is completely different from what I have previously done whilst working at Napier, and having come from a solid PR background, it’s been great to see the other side of Napier and develop an understanding of the process of how Napier targets potential clients and markets itself, as well as the clients. Whilst working with Aimee I have spent a lot of time researching interesting blog ideas and new target companies, as well as updating content for Napier and actually writing some of the content which is very fun – as I do like writing. I’ve learnt that business development (or biz dev as we say) is something that I would definitely consider pursuing. My university studies are going well. I have now finished the first term of my third and final year and have received my grades back for the first term modules. I’m happy and am on track to get a 2:1 or even a 1st class if I really push myself. I have also now started, very slowly, to write my dissertation. For someone who likes writing – 10,000 words on a topic of... --- ### My First Three Months as a Napier Apprentice > It’s crazy to think that I’ve now been at Napier for a quarter of a year! How quickly the time goes, It seems just the other day I was brand new. - Published: 2015-02-19 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2015/02/my-first-three-months-as-a-napier-apprentice/ - Categories: News About Napier - Tags: Apprenticeships at Napier, PR and Media Relations for B2B Tech It’s crazy to think that I’ve now been at Napier for a quarter of a year! How quickly the time goes. It seems like only the other day I was walking around the office with a little notepad asking how people like there tea! Of course I know it off by heart now... So far so good. I’ve been able to get involved with some great work for our clients, and am really pleased at how far I’ve come in such a short space of time. The first couple of tasks I was given included entering features into our databases, followed by reviewing and analysing Napier’s internal stats, allowing the management team to see which jobs are efficient and those that aren’t! These were great tasks to start with as they helped me understand how my role supports the company and my colleagues, while also giving me a solid understanding of how Napier operates and works within the industry, with both clients and the media. I have since become more involved with the PR side of things, having spent some time monitoring our clients’ coverage, as well as developing media databases. I was also recently asked to email and call journalists to try and set up meetings with one of our clients at Mobile World Congress. I was able to book more meetings than anyone expected, which I was really pleased with and it was great to have the opportunity to interact directly with journalists. It’s definitely boosted my confidence... --- ### Arrow buys Hearst Electronics Group: are distributors the future for publications? > What does the acquistion of Hearst's electronics titles by Arrow mean for the industry? It could be an interesting model for electronics publications. - Published: 2015-02-18 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2015/02/arrow-buys-hearst-electronics-group-are-distributors-the-future-for-publications/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Whilst it appears to have been an open secret that Hearst was keen to offload its technology titles, it does come as a bit of a surprise that Arrow is the company that has stepped in to buy them. Whilst owned media continues to grow in importance, picking up titles such as Electronic Products, EEWeb, and Embedded Developer, as well as databases such as Electronics Engineering Master and a share in the joint venture Chinese site 21ic. com is, by any measure, a bold move. I'm fascinated to see what happens as a result of the acquisition. It would be great if a distributor such as Arrow could show that it can be a component vendor and a successful publisher. But the acquisition is fraught with a number of possible pitfalls. For example it's hard to see other distributors being as committed to the Stockcheck plugin if it is controlled by a competitor. Maintaining advertising in the publications is likely to be equally challenging, and hard questions could be asked by manufacturers who don't use Arrow as a distributor, as well as competitors. It might even be hard to maintain rates with suppliers that do work with Arrow, as I'm sure many will be keen to use their relationship to negotiate better rates. Whatever the financial implications, there is always the question about whether distributors can run publications successfully. Whilst most of them offer in-house titles, and have very significant readership, I don't think that any of the distributors has... --- ### You Should Be Sending More Email Campaigns > Research suggests that sending more email campaigns generates better results. Companies sending 16 to 30 campaigns per month had best open and click rates. - Published: 2015-02-12 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2015/02/you-should-be-sending-more-email-campaigns/ - Categories: Marketing Blog - Tags: Napier Client News There is no denying that emails are one of the most powerful tools in any marketers’ toolbox, and their ability to quickly and effectively measure the impact of any given campaign, particularly in such a data driven era, makes it a highly valuable channel. The reality, however, is that while statistics are readily available from you campaigns, it’s hard to know how your campaigns compare to others in a similar industry. Perhaps the most popular question from our clients is, “How many email campaigns should I send in a month? ” Fortunately, HubSpot have released their latest email marketing benchmark data, pulled from over 11,500 customers. Although it will be of no surprise that the best-performing companies send targeted campaigns, rather than blasting to the entire database, many people will be shocked to learn that sending more email campaigns can actually increase the click-through and open rates. In fact the study shows that the best performance is achieved when sending 16 to 30 campaigns per month! The research found that: Companies that send 16-30 campaigns a month see a click through rate more than 2X greater than the click rate of companies that send 2 or fewer campaigns a month. Asking how many email campaigns you should be sending a month, or more specifically how many emails are too many, may once have got you the answer ‘how long’s a piece of string’, but these latest findings suggest that companies sending 16-30 monthly email campaigns will see a CTR 2X... --- ### Understanding the B2B Buying Landscape: Infographic > B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve, marketers need to truly understand their consumers. - Published: 2015-01-30 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2015/01/understanding-the-b2b-buying-landscape-infographic/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them, the need for marketers to truly understand their purchasing decisions has never been more important. Already in its fifth year, B2B Marketing and BaseOne’s collaborative Buyersphere report once again looks beyond what the marketers think, and provides insight directly from the B2B buyers’ themselves. Check out our infographic below which summarises some findings from the report. --- ### Dr. Dobbs to close. Is this the end of the (B2B publishing) world? - Published: 2014-12-17 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/12/dr-dobbs-to-close-is-this-the-end-of-the-b2b-publishing-world/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques I shouldn't be shocked by publications closing: there have been so many good titles fall by the wayside recently. But Dr. Dobbs? How can UBM possibly have made the decision to close it? (If you've never been involved in software development, just ask an engineer to find out how highly this publication is valued). Dr. Dobbs has been the software development publication for a long time. The title started 38 years ago, and I remember the fights over who got to read the magazine when I first began work as an engineer. It is clearly still well-loved, with over 10 million page views a month and more than 10% traffic growth year-on-year, yet UBM has decided that it won't be able to make money from the site in the future (although according to the announcement about the closure it is still profitable). So who is to blame? Andrew Binstock, editor in chief of Dr. Dobbs lays the blame firmly at the door of the advertisers: Four years ago, when I came to Dr. Dobb's, we had healthy profits and revenue, almost all of it from advertising. Despite our excellent growth on the editorial side, our revenue declined such that today it's barely 30% of what it was when I started. While some of this drop is undoubtedly due to turnover in our sales staff, even if the staff had been stable and executed perfectly, revenue would be much the same and future prospects would surely point to upcoming losses. Andrew... --- ### B2B Marketing Trends: What to Expect in 2015 - Published: 2014-12-16 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/12/b2b-marketing-trends-what-to-expect-in-2015/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology It barely feels like a year has passed since we last thought about what the new one will bring, but with January fast approaching, these are our predictions for what will be the top marketing tactics for driving results in 2015. 1) Clients make bigger content investments Last year we predicted that in-depth and longer-length content would play an important part in the marketing landscape, and this year we believe that more and more companies will continue to adopt content marketing of all shapes and sizes, with budgets for this area expected to rise incrementally (CMI). With brands continuing to evolve into publishers, the need for compelling and grammatically accurate content that is adaptable to different platforms, and written to the tastes of narrowly targeted personas, has never been more important. It’s also expected that there will be far more consideration placed on content marketing measurement, with specific content measurement solutions emerging in the market. 2) Personalisation becomes micro-targeting Personalisation was big news this year, and 2015 will see more marketers look to better their customisation and personalisation strategies. With increased focus on user interaction with content, marketers must ensure this content is as relevant and personalised as possible, in order to increase length of time spent on websites and ultimately sales, as well as to foster customer satisfaction. Creating effective one-to-few engagements for successful micro targeting, will require greater investment in technology to dive deeper into your data, which brings me on to my next point. 3) Data becomes... --- ### Legal exams, direct marketing & mint matchmakers - Published: 2014-12-11 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/12/legal-exams-direct-marketing-mint-matchmakers/ - Categories: News About Napier - Tags: Apprenticeships at Napier, B2B Technology Marketing Strategy, Direct Marketing Strategies and Tactics Great news, I passed my Unit 2 exam! Unit 2 was based on Legal, Regulatory and ethical requirements in marketing. Alongside my weekly three-hour lecture at Chichester College, I have also been studying direct marketing for my work based assessment. Direct marketing is a key part of my role at Napier. Recently I have focused a lot of my time on a mailing campaign for one of our clients. After initial database analysis I was asked to source boxes of Matchmakers; create and assemble mailings; collate letters; apply labels; and finally send them out to the database. This campaign went on for three months and it is safe to say I am sick of the sight and smell of mint Matchmakers! Despite the queasy feeling I get when I see them, I really enjoyed this campaign, and my colleagues certainly enjoyed the spare Matchmakers! In other news; we are taking on another apprentice! I am really looking forward to sharing the experience with someone. You have to absorb so much information in such little time and the examples given at college tend to be B2C, so they frequently don’t always relate directly into my everyday work in B2B. I think it will be really good to debrief and discuss with the new apprentice, if only for reassurance that I am on the right track! At Napier we have changed the internal structure and started working in two teams as of Monday. This is an opportunity for me to have more... --- ### Our new apprentice - Bryn - Published: 2014-12-11 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/12/our-new-apprentice-bryn/ - Categories: News About Napier - Tags: Apprenticeships at Napier Hi, I'm Bryn Rainford. I’m Napier’s newest recruit and second apprentice, joining the company on 8th December. I wanted to take this opportunity to briefly introduce myself. With my Welsh blood, you’d never guess with a name like Bryn, I'm into rugby and have been playing for my local team since I was 10. I like to give back to the community and have begun to journey to becoming a coach. In the first few weeks at Napier I will be getting involved researching and updating our internal systems with 2015 publisher data for features, webinars and events. In the New Year I’m hoping to become more involved in supporting the team on client work. I live locally in Portsmouth and chose to take an marketing apprenticeship over going to university because Napier offered me on the job learning and a chance to develop my skills in marketing. Music is my other passion, and I’m a bit of a one man band having learnt to play the saxophone, guitar, drums and keyboard. If I am not laying down my own music, you can find me at the decks DJ’ing (that's me on the right) for friends and charities. --- ### ABB Case Study: No detail too small.... > As part of ABB’s recent Capital Markets Day event, journalists from around the world came to London to find out more about the company’s ambitions. - Published: 2014-11-27 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2014/11/no-detail-too-small/ - Categories: Marketing Blog - Tags: Napier Client News We always like to go to town when it comes to making our clients look good. And what better way to promote the use of your client’s products around Central London than an open-top bus tour of the capital itself? This is exactly what we did as part of ABB’s recent Capital Markets Day event, which brought journalists from around the world to London to find out more about the company’s ambitions for the next five years. Taking our idea from the popular open-top tour buses that are a ‘must-do’ for any tourist, we put together our very own whistle-stop tour of our client’s major reference sites. Here’s a quick look at how we quite literally put our client’s products on the map. From brainstorm to bus stop... Did you know that buses are prohibited from travelling down the Mall? Or that there are 26,000 streets within a six mile radius of Charing Cross? These were just some of the things we discovered as we put together both the route and the double-sided map that would be the focal point of the tour. DID YOU KNOW? The Routemaster celebrates its 60th anniversary this year? The destinations were easy enough to choose, but it was allowing for road closures and traffic congestion which proved a challenge. Just in case Plan A went awry, our MD, ever the perfectionist, cycled the provisional route two weeks before, duly noting the details of every road work, one-way street, prohibitive by-law and anything else that... --- ### Returning to Napier for round 2… - Published: 2014-11-10 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/11/returning-to-napier-for-round-2/ - Categories: News About Napier - Tags: Napier's Intern Series, PR and Media Relations for B2B Tech Hi, I’m Chloe Attwood, now a third year student at Southampton Solent University studying BA (Hons) Public Relations and Communication. During the very long summer break us PR students get, we are required to complete 2 two week industry placements. I knew I wanted to work at a B2B PR agency and when Mike Maynard, managing director of Napier, offered me a chance to work for them I was thrilled. I first joined Napier back in May, which scarily seems not that long ago! I was at Napier for a total of six weeks doing everything from writing tip sheets to editing videos and using SEO tools to measure the successfulness of key words on client’s websites. I loved working in a B2B agency, it was everything I expected busy, a little stressful and a lot of work, but everything about that appealed to me. When my six weeks came to an end at Napier, I completed two other PR internships over the long university summer break. It was really good for me to do internships, it kept me busy and I really would recommend other students do it, even if it’s just to clarify that you’re doing the right course and the industry is the one you want to spend the rest of your life in. I was offered the chance to come back to Napier when my six weeks was up on a one day a week basis, which of course I accepted. Now I’m back just one... --- ### Complex tea rounds, 32-bit microcontrollers & meticulous research: life as Napier’s first apprentice - Published: 2014-10-24 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/10/complex-tea-rounds-32-bit-microcontrollers-meticulous-research-life-as-napiers-first-apprentice/ - Categories: News About Napier - Tags: Apprenticeships at Napier, Lead Generation Techniques and Strategies Where have the last 3 months gone? Coming from a consumer background with very little knowledge of B2B marketing has been a challenge. My everyday tasks used to be running weekly competitions via social media, focusing on rebooks and analysing client retention, now I am happily talking about 8-bit, 16-bit and 32-bit microcontrollers! From my very first day, both the Napier team and their clients have been so welcoming, encouraging and supportive. Being their first ever marketing apprentice, the company is learning with me, and as I settle into my role here I am slowly becoming more and more involved with live projects – which feels great! Napier have created a great platform for me to learn and gain a better understanding of the B2B world first hand. Alongside perfecting the tea round for the office (my colleagues have very fussy requests – half a half spoon sugar, stir it twice! ), a large proportion of my time has been focused on lead generation. After some initial analysis from Mike, the Managing Director, to identify the markets in which our client were already successful, I was challenged to find similar companies within these markets and identify relevant contacts within them. I used various tools to source new leads for our client. As well as exhibitor lists from trade shows, search engines and LinkedIn, I was also able to access some proprietary database through Napier’s subscriptions. After compiling a list of over 100 companies, I conducted more meticulous research into individual... --- ### PCIM South America 2014 attracts around 300 experts - Published: 2014-10-17 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/10/pcim-south-america-2014-attracts-around-300-experts/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Around 300 specialists attended PCIM South America from 14 – 15 October 2014 in São Paulo, Brazil, to find out more about trends and current applications and solutions within power electronics. The key topics of the conference concentrated on applications for electrical vehicles, requirements for power converters and solutions regarding electrical drives. During the four keynotes, seven oral and two poster sessions specialists came together for extensive discussions. In addition to the conference four seminars held by international experts, offered a unique educational opportunity in Brazil. At the accompanying exhibition leading companies presented their new products and solutions for the Brazilian market to an audience of users and scientists. Whilst 300 attendees isn't huge, particularly when you compare it with the German show, it does demonstrate that there is a strong electronics industry in South America, and I am sure we will see this emerging event go from strength to strength over the next few years. --- ### EMC Live 2014 - Published: 2014-10-04 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/10/emc-live-2014/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications EMC LIVE is a brand new, online three day event hosted by Interference Technology. Featuring practical information and topics, this event will include roundtables, webinars and videos on everything EMC-related, and there’s no cost to attend. It’s happening on 14th to 16th October 2014. This will be a great event targeted at electronic, mechanical, and design engineers who are looking to improve their practical knowledge in the field of electromagnetic interference and compatibility. Make sure to register for the EMC LIVE event. --- ### Napier wins Imagination Technologies campaign - Published: 2014-10-01 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/10/napier-wins-imagination-technologies-campaign/ - Categories: News About Napier - Tags: Napier Client News Napier is delighted to announce our newest client Imagination Technologies. Imagination is a British company and is one of the world’s leading providers of semiconductor IP, including MIPS processors, PowerVR for graphics and Pure digital radio technology. Napier will be working with Imagination to increase their brand awareness in the UK and Europe. Napier was selected as a result of our experience and expertise in the electronics industry. Imagination is one of the most exciting technology companies in the world, a British success story that provides processors and other technology that powers a vast range of products including mobile phones, complex industrial systems and devices connected to the Internet of Things (IoT). --- ### Google introduces four new mobile-focused display ad formats: what advertisers need to know - Published: 2014-09-29 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/09/google-introduces-four-new-mobile-focused-display-ad-formats-what-advertisers-need-to-know/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology Google has recently unveiled four new mobile-focused display ad formats, across the Google Display Network, AdMob Network and DoubleClick. With multi-screen viewing growing rapidly, Google has introduced these newly-developed display formats in a bid to improve its mobile platforms for marketers, by providing brands and consumers with a better experience across different mobile devices. In a recent blog post by the search engine giant, Jonathon Alferness, director of product management for mobile display ads commented, "A new generation of display ads is changing how advertisers engage with consumers on mobile devices. ” The following points will provide some insight into what exactly these new formats are, and how they can be leveraged as part of a mobile advertising campaign: Mobile Lightbox Engagement ads The first format will be the Mobile Lightbox Engagement ad, which will dynamically resize to fit any ad size across devices, with advertisers only paying when a user engages with the ads to expand them. Advertisers will also have the ability to turn their existing ads into rich, media centric HTML5 engagement ads, which will expand to an interactive full-screen ad, should a user click on it. TrueView Video ads Although not entirely relevant to the B2B landscape, TrueView video ads will soon roll out across more apps in AdMob, as opposed to having previously only run across gaming apps. Advertisers will only be required to pay when a user chooses not to skip your ad. Anchor ads Anchor ads will be locked to the bottom of... --- ### The top factors determining Google search ranking in 2014? - Published: 2014-09-19 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/09/the-top-factors-determining-google-search-ranking-in-2014/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages, according to a recent report from Searchmetrics. Pages that rank well tend to have a number of common traits, including comprehensive coverage of topics, easy-to-understand language, more images and videos, and larger word counts. Overall, the presence of relevant words on a page (i. e. , not just an exact match with the search term) has the strongest correlation with positive search rank. Social signals (Google +1s, Facebook shares, Pinterest pins, tweets, etc. ) also tend to have very positive impact on search rank, as does the number of backlinks. Google has been tying rank on search engine results pages (SERPs) to content quality for years, and the analysis found this trend accelerated significantly with the Hummingbird algorithm update last fall. The report also found that Google does not seem to favor pages that meet certain traditional SEO criteria, such as fast load times and short URLs; rather, it is the absence of those criteria that seems have a negative effect on the ranking. When it comes to keywords in a site's domain/URL has dropped from being positively correlated with search rank in 2012 to now being zero/slightly negatively correlated. View the report outline. --- ### Optimise your Twitter – 10 Tips On How To Gain and Keep Followers > A straightforward indication of the success of your Twitter communications strategy begins with examining the number of followers you have. - Published: 2014-09-19 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2014/09/optimise-your-twitter/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Social Media for B2B Marketers A straightforward indication of the success of your Twitter communications strategy begins with examining the number of followers you have. Put simply – the larger the audience, the more exposure your messages or tweets are going to get. We all judge the popularity and validity of a Twitter account by those digits under the followers heading, and despite this being like all judgements - rather shallow - it’s important to recognise that when visitors come across our Twitter accounts they will be doing exactly the same. Of course, there are other factors to be considered during analysis such as the frequency of tweets, the times of the day your followers seem most receptive and how many retweets and favourites you get each month, but we think that in terms of cementing great foundations for your Twitter account to operate at its best, social media managers should focus on gaining and keeping followers, especially when an account is first created. Remember, no followers equals no audience, but lots of followers doesn’t always mean the audience is receptive. It’s important to analyse your followers from time-to-time, to re-evaluate whether as an audience they are right for your campaigns as they develop. So in order to keep this short and sweet, but thankfully not limited to 140 characters, we’ll share with you our top ten tips on how to get and keep the best Twitter audience for your social media strategy. 1) Remember the rules. Twitter works under the same rules as any... --- ### A courtship with content > There are many ways in which using content to win new customers is like trying to find a romantic partner - stand out from the crowd and attract people. - Published: 2014-09-05 - Modified: 2020-09-02 - URL: https://www.napierb2b.com/2014/09/a-courtship-with-content/ - Categories: Marketing Blog - Tags: content marketing There are many ways in which using content to win new customers is like trying to find a romantic partner. Not only do you have to stand out from the crowd and attract someone, but then you have to face the tricky business of keeping them interested too. Like the Frankie Goes to Hollywood Christmas hit that somehow finds its way into your CD player every year, we believe that you should make love your goal when it comes to shaping and using your content. Okay, so we’re no authors of Mills & Boon type romance novels, but a business to business marketing relationship can be compared to that of a blooming love affair of the 21st century. Take for instance, the initial meeting in which your target customer comes across your social media content or e-shot. For any social media content to drive visitors to your website, the media needs to be informative, entertaining and educational, not pushy – no avert promotional plugs please. Just like a cheesy chat up line which is transparent and quite frankly, embarrassing, the first encounter should be natural, with genuinely personable content leaving the visitor wanting more. Letters of Love Now you’ve snagged your ideal buyer persona’s attention – they’re aware and quite intrigued by your existence – you obviously want their mobile number, or by extension, contact name, email address and company details. For that to happen, they need to be pushed just that little bit extra to your landing page or... --- ### Introducing the new electronics Spanish magazine - Published: 2014-09-02 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2014/09/introducing-the-new-electronics-spanish-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Spain and Spanish Technology Publications Nueva Electrónica, a restyled monthly magazine has released their first edition that provides innovative information and projects on various aspects of electronics, including embedded, digital, analog and Wireless. More specifically, the magazine is geared towards those who work in Research and Development labs and Technical Departments of small and medium sized companies, as well as those still attending courses in electronics and computer science, from high school to university students, and their teachers. --- ### Facebook’s click-bait crackdown: implications for marketers - Published: 2014-08-29 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2014/08/facebooks-click-bait-crackdown-implications-for-marketers/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Facebook has announced adjustments to the way in which users see articles on its site, reducing stories with click-bait headlines - posts that tempt readers with beguiling headlines, yet deliver content that is actually of very little interest to the reader. Despite these “click-bait” headlines once being favoured by the algorithm, because they are frequently shared, Facebook has more recently found that 80% of users prefer headlines which help them decide if they want to read the full article prior to clicking through. In fact anecdotal evidence suggests many of the users sharing these links didn’t actually read the story. While this move intends to crackdown on these often misleading tactics, in a bid to enhance the user experience, it is likely to have a direct impact on genuine media in terms of hits. The revamped algorithm will now consider both the length of time users spend reading an article, as well as the number of users who comment or share the article, as a way to determine its importance. It will make the assumption that if a user clicks through and spends time reading the article, then it is in fact of value, and subsequently worth a higher ranking. The problem with this, however, is that it fails to recognise that not all readers will spend substantial time consuming content, despite potentially being of value, after all it may be a short or visual story, or there may be in fact be user distractions. Oh and there’s also the... --- ### National Electronics Week and Vehicle Electronics Magazine - Published: 2014-08-28 - Modified: 2014-10-18 - URL: https://www.napierb2b.com/2014/08/national-electronics-week-and-vehicle-electronics-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Vehicle Electronics Magazine has joined as a partner at National Electronics Week and will be providing a conference within the Embedded and Software Zone. The conference will look specifically at ‘Driver Assistance and the Move towards Autonomous Vehicles’ in the Embedded and Software zone as part of next year’s National Electronics Week in Birmingham, UK. The conference will comprise two half-day events on Tuesday and Wednesday the 21st and 22nd of April 2015 at the NEC in Birmingham. Make sure to register for next year’s event --- ### PSD launches German language multimedia content - Published: 2014-08-27 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/08/psd-launches-german-language-multimedia-content/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, USA and American Publications Power System Design (PSD) has launched some online content in German language. This section of the site will be populated with videos and podcasts, many of which will showcase the impressive language skills of editor, Alix Paultre. You can view the German Multimedia department here. --- ### Twitter launches performance-based tool aimed at SMBs: Possible implications for B2B publishers? - Published: 2014-08-20 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/08/twitter-launches-performance-based-tool-aimed-at-smbs-possible-implications-for-b2b-publishers/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers The 140-character social network has rolled out a new pricing model for marketing campaigns, designed specifically for SMBs, allowing advertisers to purchase ads based on, what it claims to be, “objective based” goals, for instance clicks, engagements or leads. This performance-based tool has specifically been introduced to help SMBs meet their campaign objectives on the platform, and promises to help advertisers create and optimise marketing campaigns, by enabling them to only pay for the actions that meet their objectives, whether this be to drive followers, website clicks or conversions, tweet engagements, app installs, engagements or leads. With SMBs typically having smaller budgets, this tool could be particularly beneficial as it will allow for a much more focused approach to advertising efforts, potentially providing them a better understanding of how to create and optimise campaigns in order to maximise their ROI. While this is a huge benefit to advertisers, it could in fact present a potential problem for B2B publishers. If more platforms migrate towards this cost-per-action based charge, there is the risk that B2B publishers won’t be able to compete on price with social media networks, something could potentially ruin their ability to claim a much higher cost-per-impression than other platforms. --- ### Napier launches marketing apprenticeship programme - Published: 2014-08-19 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/08/napier-launches-marketing-apprenticeship-programme/ - Categories: News About Napier - Tags: Apprenticeships at Napier Napier continues to grow the team with their recent appointment of Freya Ward as the company’s first marketing apprentice. The apprenticeship programme will enable Freya to gain practical industry experience, whilst working towards a Level 2 NVQ certificate in Marketing at Chichester College. The decision to implement an apprenticeship scheme at Napier follows the continued success of the company’s internship programme. Freya brings a range of consumer marketing experience to Napier, particularly in social media, and will support the team in a variety of areas including reporting, analysis, email marketing and social media amplification. Welcome to the team Freya! --- ### SciVisum Appoints Napier to Drive Brand Awareness - Published: 2014-08-18 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/08/scivisum-appoints-napier-to-drive-brand-awareness/ - Categories: News About Napier - Tags: Napier Client News Website performance monitoring and app testing service provider SciVisum, has appointed Napier to drive the company’s brand awareness across the UK. Napier will deliver a PR and content marketing campaign to raise awareness of the company’s solutions that enable leading websites, across a variety of different markets, to ensure that their systems operate reliably and are able to meet peaks in demand. SciVisum is the company’s fifth client win this year, and joins Napier’s existing portfolio of B2B technology clients. --- ### Use LinkedIn’s new enterprise sales tool for social selling - Published: 2014-08-08 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/08/use-linkedins-new-enterprise-sales-tool-for-social-selling/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers I’m sure that the vast majority of B2B marketers will, at the very least, acknowledge the value of LinkedIn for business, and with social selling having become an increasing focus within many organisations, LinkedIn have upped their game, and most likely their value to these B2B professionals, by launching a new version of enterprise sales tool, Sales Navigator. Recently launched as a standalone product, Sales Navigator leverages LinkedIn’s network of over 316 million members, in order to identify relevant sales leads and companies, generate valuable insights to keep users informed of key updates and provide a platform for salespeople to connect with these prospects, build trust and pitch them on their products or services. With Sales Navigator much more than just a repository of potential leads, it can be difficult to know where to get started, and with that in mind here are some tips that will provide guidance on how you can successfully leverage it for maximum effect. Define your target demographics to create highly specific prospect lists As obvious as it may seem, it’s incredibly important to make sure you fully understand the demographics of your target audience, i. e. location, size of organisation, industry, years of experience, seniority level and even interests. The more specific you get, the far easier it will be to create and save highly relevant prospect lists when using the Lead Builder feature, a database function that builds lists of leads based on different variables, and will update based on LinkedIn members individual... --- ### Embedded Masterclass returns to NEC in 2014 - Published: 2014-08-03 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2014/08/embedded-masterclass-returns-to-nec-in-2014/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications After joining forces with National Electronics Week 2014, Embedded Masterclass will return to the NEC with National Electronics Week 2015 from 21st-22nd April. Embedded Masterclass is a dedicated engineering design conference for the embedded community. The 2015 event will grow on the first year's performance by offering to create a strong marketing platform for electronics engineers to meet key buyers and service providers. National Electronics Week 2014 saw over 4300 visitors come through the doors over the three days of the event, and with several of those visitors stating that their primary area of interest was embedded. Bringing the events together will help delegates make the best use of their time away from the office, giving a fantastic opportunity to learn and engage with key industry experts in one arena. --- ### Are technology journalists facing extinction? - Published: 2014-07-30 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/07/are-technology-journalists-facing-extinction/ - Categories: Marketing Blog Dave Lee, Technology reporter for the BBC, recently wrote a blog post named “Technology journalists are facing extinction”. Throughout the post he raises concerns about the lack of need for his job and technology journalists. He looks several case studies where technology journalists are no longer being used. One case study he views at is the Edward Snowden revelations. He looks at how the story was broken, not by a technology writer, but by a civil rights specialist with a background in law. Although he comes from a technical background he is finding others are being used for technology inputs. He believes that technology journalists are to survive, there should be two distinct sides. One looking at the “geekiest aspects” including new chips and R&D. And the other working with trade press. The post is a very interesting read and raises relevant points that raise the question of the importance for technology journalists. --- ### LinkedIn slashes referral traffic to publishers - Published: 2014-07-18 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2014/07/linkedin-slashes-referral-traffic-to-publishers/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers LinkedIn risks alienating top publishers in the world of business news, some of whom used to rely on the social network for a chunk of their traffic. In its bid to become a content platform in its own right, LinkedIn seems to have cut out some of the big publishers that rely on it for referral traffic. Referral traffic from LinkedIn began to lessen back in January and then plunged steeply in March according to a LinkedIn employee and is supported by data. LinkedIn has spent the past few years attempting to become the definitive professional publishing platform for business content. The changes seem to have started in November when LinkedIn began to implement features of Pulse, a newsreader company it purchased in spring 2013. These changes that LinkedIn are implementing risk alienating top publishers in the world of business news, some of whom used to rely on the social network for a healthy chunk of their traffic. LinkedIn wants to be an everyday destination for its users, not just a place they come to check out resumes. The true test won’t be whether it can get people to read its content, it is if the content is strong enough to keep users coming back for more. --- ### Call for papers – Smart Systems Integration 2015 - Published: 2014-07-10 - Modified: 2020-10-05 - URL: https://www.napierb2b.com/2014/07/call-for-papers-smart-systems-integration-2015/ - Categories: Electronics Media News - Tags: Call for Papers, Denmark and Danish Technology Publications, Shows and Events for B2B Tech The organisers of Smart Systems Integration (SSI) 2015, which will be held in Copenhagen, Denmark from 11th to 12th March 2015, have issued a call for papers. Submissions are invited in a variety of categories. Applications that can be addressed in papers include: Smart mobility Smart health Smart energy Smart society Smart production The other categories for papers include hardware/technologies, software for smart integrated systems and smart networking. --- ### Weka to publish official show daily for SPS IPC Drives 2014 - Published: 2014-07-04 - Modified: 2014-07-11 - URL: https://www.napierb2b.com/2014/07/weka-to-publish-official-show-daily-for-sps-ipc-drives-2014/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The official show daily for SPS IPC Drives will be published by the editorial teams from Weka titles Computer&AUTOMATION, Elektronik and Markt&Technik. It’s great to see Weka again supporting this event, which will be held from 25th to 27th November, especially in an electronica year, which places even greater demands on the journalists during that month. --- ### Elektronik automotive to stage two events on 24 September 2014 - Published: 2014-07-03 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2014/07/elektronik-automotive-to-stage-two-events-on-24-september-2014/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech On 24th September 2014, Elektronik automotive will stage two parallel congresses at the Landshut University in Germany: the Wiring Harness Congress and the Automotive Software Congress. The magazine will also publish a special issue focussed on Wiring Harness and Vehicle Electrical Systems on September 19th. The events will address a variety of automotive topics, including: E/E architecture and onboard electrical wiring topology Internal and external vehicle networking (Car2X) Onboard wiring components, materials and processes Software development for control units Software test and verification Software safety There will also be a table-top exhibition running alongside these events. --- ### Elektra Awards 2014 deadline slips to 11th July - Published: 2014-06-30 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2014/06/elektra-awards-2014-deadline-slips-to-11th-july/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Nice to see some consistency – the traditional extension of the Elektra Awards deadline means that this year you don’t need to get your entries in until Friday 11th July. Good luck! --- ### IET to close Flipside - Published: 2014-06-30 - Modified: 2014-07-11 - URL: https://www.napierb2b.com/2014/06/iet-to-close-flipside/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Sadly the IET has decided to close its magazine for teenagers, Flipside. The last issue will be out in early July. This is disappointing news. Although it is clearly difficult for an organisation to keep such a publication running – I’m sure they probably made a loss from it – I hate to see publications disappear, particularly when they are designed to get young people interested in engineering. Dickon Ross also pointed out on his blog that, “Flipside was the first proper magazine after comics for many young teenagers and may even have got them into the reading habit. ” Goodbye Flipside. I’ll miss the peace and quiet I got when my boys were reading a copy... --- ### Danish title redesigns to provide more options for advertisers - Published: 2014-06-27 - Modified: 2014-07-11 - URL: https://www.napierb2b.com/2014/06/danish-title-redesigns-to-provide-more-options-for-advertisers/ - Categories: Electronics Media News - Tags: Denmark and Danish Technology Publications Danish title Elektronik & Data *www. elek-data. dk) has redesigned it’s online presence, providing more opportunities for advertisers. Banner sizes have been significantly increase and there is now an opportunity to place white papers and brochures on the home page. The site has also introduced “Product Links”, which can be thought of as an “intelligent directory” – links to vendors are placed next to relevant stories. It’s also designed to be a low-cost solutions, with Product Links costing less than Euro 400 per year. Readers haven’t been forgotten in the new design – the layout fits in a lot of information in an attractive and easy-to-read layout. It’s good to see publishers looking for innovative ways to drive revenue: whilst the product links are not a dramatic technical advance, it’s a great way to offer brands cost-effective exposure, and also enriches the editorial with links to relevant suppliers. --- ### NEW to continue collaboration with PXI Show in 2015 - Published: 2014-06-27 - Modified: 2014-07-11 - URL: https://www.napierb2b.com/2014/06/new-to-continue-collaboration-with-pxi-show-in-2015/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Good news for anyone who is interested in test and instrumentation: the PXI Show confirmed today that it will again run alongside National Electronics Week at The NEC, Birmingham from 21st – 22nd April 2015. The PXI Show will also introduce a dedicated breakout area in addition to stand space in 2015. Exhibitors will have the opportunity to showcase their full range of products on larger stands, whilst the breakout area will provide an additional and more specific demonstration and technical area for PXI workshops and seminars. --- ### Get a space flight by contributing to open source - Published: 2014-06-27 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/06/get-a-space-flight-by-contributing-to-open-source/ - Categories: Electronics Media News - Tags: B2B Technology Awards, USA and American Publications OK, I have to admit that this is a pretty cool prize. The Hackaday Prize will give one lucky engineer a chance to take a trip into space. SupplyFrame, the guys behind Hackaday, will let the winner go into space using a carrier of their choice (wow, are we really in a world where we have a choice of who takes us into space? ). If you win and you’re not an adult, then you will have to accept a cool $196,418 cash alternative. Not bad for pocket money! --- ### Our magazine about B2B marketing - Published: 2014-06-26 - Modified: 2014-06-26 - URL: https://www.napierb2b.com/2014/06/our-magazine-about-b2b-marketing/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications Like many people I love Flipboard. I've been curating a magazine on the platform for some time, and have steadily built up a readership of several hundred. It covers a wide range of B2B marketing topics, so why not check out our publication B2B Tech Marketing. Read our magazine --- ### Digital disruption ahead for publishers - Published: 2014-06-22 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2014/06/digital-disruption-ahead-for-publishers/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications Traditional news outlets are facing a new wave of disruption as the digital revolution sweeps on. According to the third annual digital news report published by the Reuters Institute for the Study of Journalism (RISJ), some news organisations are being outpaced by the speed of change while others show signs of rising to the challenge. This is likely to further change the relationship between news companies and their audiences and could have profound implications for societies in advanced economies. The report identifies the smartphone and social media as the most powerful agents of change. It also reveals a clear generational split in how people are both finding and interpreting news. The adoption of new technology is segmenting the news market. Smartphones, are encouraging users to consume news more frequently throughout the day, thereby reducing the dependence on appointment-to-view television and printed newspaper issues. You can read it read it in full here. --- ### The effect of Google’s Panda 4.0 on PR professionals - Published: 2014-06-20 - Modified: 2016-07-01 - URL: https://www.napierb2b.com/2014/06/the-effect-of-googles-panda-4-0-on-pr-professionals/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech, SEO for B2B Technology Marketers Top newswires lost between 60% to 85% of their SEO visibility overnight With their recent series of search algorithm updates, Google have created quite a stir within the marketing environment, and it seems as though their latest update, Panda 4. 0, will directly impact the way some PR professionals work when it comes to distributing news. As indicated in our recent Google Panda 4. 0 rollout post, this latest algorithm was implemented to help remove “thin” and low-quality content from its search rankings. More recently, however, an analysis of how Panda 4. 0 has affected press release sites, was conducted by Barry Schwartz. His report found that sites including PRWeb, PR Newswire, BusinessWire and PRLog, lost between 60% and 85% of their SEO visibility overnight following this update. He further considered that it could be a result of many press releases consisting of “thin content”, something which is now considered “spammy” by Google. This significant drop in visibility indicates just how important it is for PR professionals who rely on newswire sites, to take action in ensuring their press releases not only include quality content, but are also being distributed via the most effective channels. The reality is that the majority of European journalists within the trade and technical press no longer subscribe to newswires (although journalists in some other regions still use them), and the most effective way in securing coverage from your press release is through tailored and targeted PR distribution. Developing and maintaining accurate and targeted media... --- ### How to increase the ROI of retargeting campaigns - Published: 2014-06-12 - Modified: 2014-06-12 - URL: https://www.napierb2b.com/2014/06/how-to-increase-the-roi-of-retargeting-campaigns/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques 98% of users don’t convert on their first visit Despite the once common misconception that retargeting was best left for consumer e-commerce sites, it has since become favoured as an incredibly effective tool in the B2B environment, as way of keeping brands in front of the decision makers, during what is a typically long and complex buying cycle. The reality is that 74% of tech B2B customers planning to make a purchase, will look at three or more companies during their decision making process, and if you’re lucky enough to make it onto their shortlist, you need to be going above and beyond to ensure that you’re not only ‘visible’ throughout this process, but that you’re also optimising your retargeting campaigns for success. With that in mind, here is a short checklist to ensure you’re maximising your retargeting ROI: Include a strong call to action - Trying to persuade your prospects to click on your ad in only a few words can be challenging, therefore the trick is to cut straight to the point, using clear language that tells your prospects exactly what you want them to do. Avoid banner fatigue – Updating your advert creative every 4-6 weeks will not only ensure that ads are kept fresh and relevant, but will also serve to avoid “ad blindness”, whereby users are exposed to the same messaging so much that it no longer registers with them. Stand out – While you should opt for colour schemes that will stand out against... --- ### Device Developers' Conference shows small events can grow - Published: 2014-06-12 - Modified: 2014-06-12 - URL: https://www.napierb2b.com/2014/06/device-developers-conference-shows-small-events-can-grow/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the Device Developers' Conference have announced that more than 280 engineers, computer scientists and developers attended the Conference in 2014, an increase of 65% over the previous year. Whilst large shows really struggle in the UK, it seems that there is still an appetite amongst engineers to attend these smaller, focussed events. With over 30 companies sponsoring the Device Developers' Conference, there was certainly a lot for visitors to learn. This year the Conference took place in Bristol, Cambridge, Manchester and Scotland, with Scotland a new location for 2014. I'll be interested to see if the attendance can continue this impressive growth in future years. --- ### Bits&Chips to launch new show in 2014: Smart Systems - Published: 2014-06-11 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2014/06/bitschips-to-launch-new-show-in-2014-smart-systems/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, PR and Media Relations for B2B Tech, Shows and Events for B2B Tech Bits&Chips have launched a new show, Smart Systems, with the aim of “Connecting professionals in connected devices - from microsystems to square kilometer arrays”. The first event will be held on 19th and 20th November 2014, and is a combination of Techwatch’s established Dutch embedded and hardware events. Bits&Chips Smart Systems targets all industries and disciplines involved in the development and production of smart systems in the Netherlands, Belgium and Germany. --- ### Marcus Plantenberg appointed by PSD as sales director for DACH - Published: 2014-06-11 - Modified: 2014-06-12 - URL: https://www.napierb2b.com/2014/06/marcus-plantenberg-appointed-by-psd-as-sales-director-for-dach/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications, Germany and German Tech Publications, Switzerland and Swiss Technology Publications, USA and American Publications Marcus Plantenberg has joined Power Systems Design (PSD) as Sales Director for Germany, Austria, and Switzerland (DACH). this is a positive move, strengthening the title's European presence although editorial control remains in the USA. Marcus is an experienced media representative, adding PSD to the other publications he represents, including SupplyFrame and the design publications of Advantage Business Media. Previously Marcus represented EPN & EDN Europe for Reed Business. "Appointing Marcus to work with us in the crucial DACH-Region significantly enhances PSD’s foothold in Europe, and underscores our dedication to this important marketplace" Julia Stocks, publisher of PSD to me. "This move continues to demonstrate our intent to serve Europe as an important part of the worldwide engineering community, adding to our assets in China and the USA to provide the international community with a worldwide design engineering presence. " It's good to see PSD putting more focus on Europe, and I expect that this move will result in an increase in their revenue from the important DACH region. --- ### Call for papers - DATE 2015 - Published: 2014-06-11 - Modified: 2014-06-12 - URL: https://www.napierb2b.com/2014/06/call-for-papers-date-2015/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of DATE 2015, which will take place from 9th to 13th March 2015 at Alpexpo in Grenoble, France, have issued a call for papers. DATE addresses all aspects of technologies for electronic and embedded system engineering, covering the design process, test, and automation tools, and includes both hardware and embedded software design. The conference is arranged into four tracks: D – Design Methods & Tools A – Application Design T – Test and Robustness E – Embedded Systems Software Submissions are invited for standard oral presentation and interactive presentation, as well as for Special Sessions (i. e. panels, hot-topic sessions and embedded tutorials to highlight and inform about special-interest and emerging topics), Monday Tutorials, Friday Workshops amd the Special Days on “Designing Electronics for the Internet of Things” and “Designing Electronics for Medical Applications”. --- ### European Court of Justice makes browsing the internet legal - Published: 2014-06-07 - Modified: 2021-07-02 - URL: https://www.napierb2b.com/2014/06/european-court-of-justice-makes-browsing-the-internet-legal/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications In a decision laced with a surprising amount of common sense, the European Court of Justice (ECJ) has ruled that internet users don't break copyright law when browsing the web ! This is the result of a four year battle, where the Newspaper Licencing Authority wanted to demand that some users pay a licence to be able to browse the open websites of UK-based newspapers. Perhaps the legal battle shouldn't be too much of a surprise. It's long been the case that accessing some illicit material on the internet will land you in court with a charge of making a copy of the content, and the NLA does have a reputation of coming up with "creative" ways to try to increase its revenue. But it's clear that any decision other than this one would have had ramifications that would make the controversial "right to be forgotten" appear to be a minor issue. The PRCA deserves huge credit for their work in getting this judgement. They've invested a huge amount of time and money to help agencies and clients avoid the need to have to pay for a licence to simply browse the newspaper sites that are covering them. Whilst it would seem obvious that there was no alternative but for the court to rule in this way, the reality is that to get to this point took a huge amount of time and money and the PRCA should be applauded for their tenacity and success. Note: we'd love to route... --- ### EDN launches tablet edition - Published: 2014-06-06 - Modified: 2014-06-12 - URL: https://www.napierb2b.com/2014/06/edn-launches-tablet-edition/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications EDN has launched a tablet edition of the publication. Whilst many consumer publications have successfully adopted tablet formats, publications for electronics design engineers have been slow to make the move to iPad and Android, and typically have relied on browser-based digital editions. The tablet version of EDN certainly looks nice. It's laid out specifically for reading on a tablet (only in landscape orientation), with decent-sized text, and intuitive scrolling to read the full story: it's certainly a much more pleasant experience than browsing websites or using a web-based digital publication on an iPad or Android tablet. Like most digital publications, the magazine is available to anyone to download. I think this will be one of the potential challenges for digital magazines: whilst advertisers seem happy to accept any traffic as being relevant to them when placing display ads on websites, many still expect audited circulations for magazines. With no restrictions to who can subscribe, EDN won't be able to gather the same demographics about readers of the tablet edition, and it remains to be seen how advertisers respond to this situation. Overall, however, this is a very positive move by EDN, and the quality of the tablet edition reflects the experience UBM has build in digital publishing. I will be reading EDN on a tablet from now on: hopefully many other engineers will also do the same. --- ### Subcon invests in quality - Published: 2014-06-05 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/06/subcon-invests-in-quality/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I was pleased to see that Centaur has decided to invest in the Subcon show, and that the results of this investment were clearly visible as this year's event looked rather more classy than previous years. With many of the exhibitors being SMEs that choose shell scheme stands, it was great to see the improved carpeting and wider aisles, which are so important when you have so many standardised booths. Napier was at Subcon, and here are some of the pictures we took: --- ### Napier Grows the Team with Two New Hires - Published: 2014-06-04 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/06/napier-grows-the-team-with-two-new-hires/ - Categories: News About Napier - Tags: Napier's Intern Series, PR and Media Relations for B2B Tech   Napier continues to expand its team by appointing Mike Flower as senior account manager and Chloe Attwood as a PR intern. Both Mike and Chloe join Napier at a time of growth for the company, which has won four new clients in the IT and Electronics industries since the beginning of the year. Mike brings considerable technology PR and marketing experience to Napier, having held a number of positions in the industry, including working at global PR agency Edelman, running an international marcom business in Finland, and a variety of roles at B2B technology publishers. Mike will provide strategic direction and campaign execution for a range of technology accounts, as well as supporting the team with his technical writing skills. Chloe, who is currently studying towards a Public Relations degree at Southampton Solent University, will work on a range of projects including content generation, business development and video production. Welcome to the team Mike and Chloe! --- ### Mary Meeker internet trends report 2014 published - Published: 2014-06-02 - Modified: 2020-08-10 - URL: https://www.napierb2b.com/2014/06/mary-meeker-internet-trends-report-2014-published/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers One of the best ways to understand how the internet is developing is to read Mary Meeker's Internet Trends report. The annual report is seen as one of the most authoritative and insightful, and is published by her employer, the respected VC company Kleiner Perkins Caufield Byers. The report is quite consumer-focussed, but also provides great insight for B2B marketers, and is a fabulous resource for the stats that you need for your next presentation. here are some key facts you might not have known from the 164-slide report: Despite questions about the slowing growth of Apple's iPad business, tablet sales are still growing faster than PC sales ever did Mobile advertising grew 47% last year and is now 11% of the $116Bn global internet advertising market Half the clicks on a tweet happen in 6. 5 hours, for Facebook half the clicks happen in the first nine hours The report provides lots of other information on trends, from news to big data, and is essential reading for any marketer. --- ### There's an app for that! - Published: 2014-05-27 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2014/05/theres-an-app-for-that/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications It's interesting to see how B2B publishers are taking advantage of tablets to distribute their content. Recently I've looked at apps from Process Industry Informer and HazardEx, which take slightly different approaches. The PII app is a Newsstand application on IOS (also available for Android)that provides an enhanced digital version of the publication with features including audio, video, 3D animation and image galleries. The publication is formatted for tablet reading which makes the experience much more enjoyable. Hazardex has chosen to make the magazine just a part of their app, offering a website news feed, product directory and other features in addition. The magazine is a replica of the print version, which means that you'll need to zoom in and out to be able to read comfortably, but the app functionality makes this a simple process. There is a big push towards digital distribution, with obvious economic and environmental benefits. Despite the advantages, tablets represents a relatively small, but growing, proportion of readership for most B2B publications. I'm sure that publications like PII and Hazardex, which are experimenting with the format, will reap the benefits of the knowledge and experience they gain as tablet readership grows. --- ### British Engineering Excellence Awards (beea) 2014 open for entries - Published: 2014-05-27 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2014/05/british-engineering-excellence-awards-beea-2014-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The British Engineering Excellence Awards (beeas) are now open for entries. The categories for 2014 are: Consultancy of the year Design engineer of the year Design team of the year Green product of the year Materials application of the year New product of the year (electronic) New product of the year (mechanical) Small company of the year Start-up of the year Young design engineer of the year Visit the awards website to sub entries before the deadline of 30th June 2014. --- ### Data protection legislation causing uncertainty for businesses - Published: 2014-05-25 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2014/05/data-protection-legislation-causing-uncertainty-for-businesses/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation After all these years talking about data protection, you'd have thought that there would be a clear consensus of how companies should process personal data. The last couple of months, however, show that data protection is still one of the biggest challenges for marketers, even within the B2B space. The big news has surrounded the European "right to be forgotten". After a high profile case in Spain, newspapers have claimed that a number of rather unsavoury characters have tried to use this to have results about them removed from Google's index. Some media companies are also worrying about the implications of individuals being able to tell them which stories they can and cannot publish online. Of course it's impossible to ensure that things are "forgotten" - in fact the EU recognised this, and rather than having a right to be forgotten, EU citizens actually have the rather more sinister-sounding "right to erasure". Whilst some people consider the data protection legislation in Europe to be rather onerous, the EU continues to look at ways to strengthen it, with some warning of an impending "data disaster" for businesses. At the same time as Europe is limiting the way data can be used, Yahoo! has decided to no longer support "Do Not Track" (DNT) browser settings. With Facebook and Google choosing not to respond to DNT requests, it's perhaps inevitable that Yahoo! decided that its commercial future outweighed the importance of responding to requests from consumers. Whatever the realities, the move seems almost... --- ### New advertising contact at Beam Verlag - Published: 2014-05-23 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/05/new-advertising-contact-at-beam-verlag/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Myrjam Weide has taken over the advertising role at Beam Verlag, publishers of titles including HF Praxis, PC + Industrie, electronic fab and meditronic-journal. --- ### Are we going to swap impressions for hours when buying online ads? - Published: 2014-05-23 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2014/05/are-we-going-to-swap-impressions-for-hours-when-buying-online-ads/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques Buying online adverts by impression is a tricky business. In fact, the IAB has only recently defined what "impression" should mean: they said that 50% of an ad should be visible to the user for at least one second - not exactly a reassuringly high standard for advertisers, but at least it does eliminate the "impressions" that are never seen by users. Recently the Financial Times has talked about selling inventory by the time that the advert is displayed, rather than impressions. This is an interesting move and by partnering with Chartbeat, a respected analytics company, the FT will reassure advertisers that they will not burn through all their inventory if someone looks at a page on the FT website and then disappears for lunch. The FT says that they have three trials running on this basis, and that their research already shows that length of exposure to the advert correlates strongly to effectiveness. It will be interesting to see whether this approach becomes a more popular way of selling advertising, and whether the B2B technical media will embrace the change. It's pretty clear that if publishers do move to selling by time, it will be the sites with in-depth, quality content that benefit, and sites where users spend less time per page will struggle to show their value. --- ### Google Panda 4.0 rollout - Published: 2014-05-23 - Modified: 2014-05-27 - URL: https://www.napierb2b.com/2014/05/google-panda-4-0-rollout/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers Over the last few days, Google has been rolling out version 4. 0 of the Panda algorithm. The Panda algorithm originally caused panic amongst some publishers back in 2011, and it's pretty clear that the latest revision has made less of an impact than the original change - Google themselves say that the update will affect only about 7. 5% of searches made in the English language. The Panda algorithm aims to reward good quality and penalise sites with poor quality or low value content. Whilst this version doesn't seem to have had a significant impact on B2B tech publications, it does show that there is still an appetite to identify content that isn't "as good as other sites" and move that down the SERPs. This means that all sites, particularly online media, need to continue to focus on the generation of high quality, unique pages if they are to ensure they will continue to receive traffic in the long term. If you're interested in who benefitted from the change, check out Mashable's article about the biggest winners and losers from the Panda 4. 0 update. --- ### Another successful PCIM Europe - Published: 2014-05-23 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2014/05/another-successful-pcim-europe/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of PCIM 2014 have reported a slight increase in visitor numbers, with 8006 people attending the show. The 391 exhibitors was barely changed from last year, although they took up 20,000 sq. m of booth space, another increase on 2013. Napier also had a successful event, with some great announcements and excellent journalist meetings for our clients that attended. Whilst research continues to show that companies are planning to decrease spending on trade shows, PCIM and other successful European events show that if organisers can attract the right audience, exhibitors will invest in a stand. --- ### New electronics account manager at Huson Media - Published: 2014-05-19 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/05/new-electronics-account-manager-at-huson-media/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques Congratulations to James Rhoades-Brown, who has been named the new Account Manager for the electronics portfolio at Huson Media in the UK. James - who has an obviously close relationship with MD Gerry Rhoades-Brown - has been at Huson for the last five years, selling media in the international renewable energy sector, and recently has been helping out with the electronics titles. Congratulations to James and thanks to Lauren, who has been such a wonderful account manager for the electronics industry. --- ### Elektra Awards 2014 open for entries - Published: 2014-05-17 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2014/05/elektra-awards-2014-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The Elektra Awards 2014 are now open for entries, which must be in by Friday 27th June (although these awards seem to have made it a tradition to extend the deadline). The winners will be announced at the Gala Dinner on Wednesday 26th November at the Lancaster Hotel, London. The categories for this year are: Design Team of the Year Distributor of the Year Environmental Awards Manufacturer of the Year New Company of the Year Educational Support Award Rising Star New Engineer of the Year University Department of the Year Design Tools and Development Software Award Passive & Electromechanical Product of the Year Power System Product of the Year Renewable Energy Design Award Semiconductor Product of the Year – Analogue Semiconductor Product of the Year – Digital LED Lighting Product of the Year Test Product of the Year Internet-of-Things Product Innovation Award --- ### New editor for productronic - Published: 2014-05-16 - Modified: 2014-05-27 - URL: https://www.napierb2b.com/2014/05/new-editor-for-productronic/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications, Napier Client News Congratulations to Marisa Robles-Consee, who has been named the new editor of productronic. With several years of working at Markt&Technik, as well as a variety of experience freelancing, Marisa is a great choice for the publication. --- ### LinkedIn tools to support content marketing campaigns - Published: 2014-05-14 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/05/linkedin-tools-to-support-content-marketing-campaigns/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers LinkedIn recently launched a couple of tools - the Content Marketing Score and Trending Content. Trending Content aims to help marketers understand what topics to address by identifying the things that are resonating with the LinkedIn audience, whilst the Content Marketing Score aims to provide a metric to measure how effectively your content - including Company Updates, Sponsored Updates, Groups and Influencer Posts - engages the audience. Currently these tools are only available if you are a LinkedIn Marketing Solutions customer (i. e. if you're spending money on promoted posts or advertising). Whilst the Content Marketing Score will hopefully help to improve the quality of content on the platform, the ability to identify content trends is likely to do the opposite, with marketers rushing to create content that tries to hijack topical themes rather than producing valuable, insightful content. We'll be watching LinkedIn to see how the new tools impact the content on the platform: if you use them, I'd love to hear about your experiences. --- ### National Electronics Week to return to annual schedule - Published: 2014-05-12 - Modified: 2014-05-27 - URL: https://www.napierb2b.com/2014/05/national-electronics-week-to-return-to-annual-schedule/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of National Electronics Week (NEW) reported that this year's event attracted 4,300 unique visitors over the 3 days that the show was open. More importantly they have confirmed that the show will return to the NEC from 21st to 22nd April 2015. The event next year will also feature four sector events: Components & Power; Design & Test; Embedded & Software; and Production & EMS, although the show is still primarily known as an electronics manufacturing event. With the change in format in 2013, it's good to see that there is a strong commitment to make NEW an annual event, and I'm sure that this will increase visitor numbers. Exhibitors also seem pleased, with 40% of the booth space for 2015 already reserved by the time the show closed. If you would like to exhibit in 2015, it's worth booking soon, as there are special discounts that are only valid until the end of May. Check out the National Electronics Week site for more details. --- ### Negative SEO - Published: 2014-05-12 - Modified: 2014-05-27 - URL: https://www.napierb2b.com/2014/05/negative-seo/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers Recently I've been asked "what is negative SEO" by a couple of clients, so thought it would be worth posting a brief overview. Search Engine Optimisation is still mostly about improving your site to enhance its ranking - as its name would suggest. But the reality is that SEO is a zero-sum game: if you move up, then others must move down to make way. Equally if a site gets penalised by Google, and moves down, this creates a "hole" into which your site can step. Some companies have looked at this situation and decided that its easier to move others down the rankings, rather than improve their own sites, resulting in the creation of "negative SEO". If you can create backlinks to your competitors' sites that are classed as spammy by Google, then you could see their site penalised and your site moving up to fill the spot that their demotion has created. It sounds simple, but like most dodgy SEO techniques, there are significant risks. Firstly it is possible to defend against negative SEO - for example by disavowing links in Webmaster tools, which will usually turn negative SEO into tactic with only short-term impact. We would always counsel our clients to avoid the "black hat" approaches to SEO: not only are the risks high and the results unpredictable, but picking a fight in this way may result in a competitor singling you out for similar treatment. If, however, you would like to read more, there is a... --- ### New publication for the Russian market - Published: 2014-05-09 - Modified: 2014-05-27 - URL: https://www.napierb2b.com/2014/05/new-publication-for-the-russian-market/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Russia and Russian Technology Publications TIMGlobal Media (formerly Thomas Industrial Media), publishers of IEN Europe and several other great titles, are launching a Russian publication. NPI (nowotsi promyshiennay inzenerii was launched with a pilot issue at Hannover Messe, and the first full issue will be published in October 2014, with four issues planned for 2015. The publication will be primarily digital, with 7000 subscribers receiving electronic copies of NPI. The publishers also plan to distribute 1500 printed copies of each issue at trade fairs and conferences. As with IEN Europe, the publication will address a broad range of engineering topics, including electronics, automation, production and maintenance. It's good to see a new publication launch in Russia, where the opportunity for many of our clients isn't matched by the availability of good publications. It will be interesting to see whether the digital distribution is an approach that works with the Russian market: typically digital magazines still have significantly lower readership than print. With the limited number of high-quality, local-language publications, however, we'd expect that NPI will be a success, and an important way to reach engineers in this country. --- ### Elektroniktidningen to handle advertising direct - Published: 2014-05-05 - Modified: 2014-05-27 - URL: https://www.napierb2b.com/2014/05/elektroniktidningen-to-handle-advertising-direct/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Sweden and Swedish Tech Publications From 1st June 2014 Elektroniktidningen will deal directly with advertising enquiries, rather than using Huson Media. The advertising contact will be Anne-Charlotte Sparrvik. --- ### Security remains a hot topic as 15000 visitors attend Infosecurity Europe 2014 - Published: 2014-05-03 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/05/security-remains-a-hot-topic-as-15000-visitors-attend-infosecurity-europe-2014/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Infosecurity Europe 2014 show closed on 1st May, having attracted 15,253 (pre ABC Audit) industry professionals from 73 countries, showing how it remains one of the most important IT topics. It was clear that the event was a success as the aisles were jammed for most of the show, as the photos we took show: --- ### Interference Technology to run online event - Published: 2014-05-01 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/05/interference-technology-to-run-online-event/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Interference Technology, has announced that they will run EMC Live, a virtual event, from 14th to 16th October 2014. The free event will feature roundtables, webinars and other practical information, and aims to help electronic, mechanical, and design engineers to improve their knowledge of electromagnetic interference and compatibility. This format is a great way to allow companies to avoid the cost of expensive booths and spend money on thought leadership. The event certainly promises a wide range of opportunities, with following provisional panel discussion topics including interference challenges of the future; IEMI and HEMP threats; and test room controversies. The webinars will range from EMC test setups to presentations about specific standards such as MIL-STD-461. Like all trade shows, whether physical or virtual, the success of this event will depend on attracting a high quality audience. With more and more engineers choosing to use webinars and other online content to boost their knowledge, this new event has a great chance of succeeding. More information is available at www. emclive2014. com. --- ### New guidance on blogging for UK-based campaigns - Published: 2014-04-30 - Modified: 2014-04-30 - URL: https://www.napierb2b.com/2014/04/new-guidance-on-blogging-for-uk-based-campaigns/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications The Committee of Advertising Practice (CAP) has published new guidelines for bloggers, explaining what is acceptable under regulations that prevent misleading advertising. In the UK you must disclose if content is advertising: this document lays out when you need to disclose in an easy-to-read Q&A format. With sections for both bloggers and brands, it's important reading for anyone thinking of paying bloggers to promote their products or services. --- ### Google to encrypt keyword data for paid clicks - Published: 2014-04-21 - Modified: 2014-04-21 - URL: https://www.napierb2b.com/2014/04/google-to-encrypt-keyword-data-for-paid-clicks/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, SEO for B2B Technology Marketers A couple of years ago, Google started "hiding" the keywords used when someone visited your website as the result of a search and a click on an organic link. The company has now confirmed that it will be doing the same thing for paid search results. This will prove a real challenge to marketers as the data is essential to identify the effectiveness of broad-match keywords used in campaigns. With many marketers using AdWords to provide intelligence on the effectiveness of keywords that informs their SEO activities, this could impact both SEO and search engine advertising effectiveness. Of course there is still data available if you use exact match keywords, and it seems likely that the move will result in fewer broad match terms being used in campaigns: this is probably a good thing (if you don't know the problems associated with careless use of broad match terms, send me an email). Whilst some of the impact can be reduced by tweaking AdWords campaigns, it's clear that, after the recent rapid growth in the availability of marketing data, we are going to see some of that data disappear as companies respond to both demands for increased privacy and the commercial requirements to keep hold of as much valuable data as possible. --- ### Napier named as finalist in UK Digital Experience Awards 2014 - Published: 2014-04-21 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2014/04/napier-named-as-finalist-in-uk-digital-experience-awards-2014/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to the whole team at Napier - we've just been named as a finalist in the UK Digital Experience Awards 2014 in the "Best B2B Application or Solution" category for the Codingstandard. com site we built for our client PRQA. We're looking forward to the awards dinner on 9th July - wish us luck! --- ### Bits&Chips Smart Systems 2014 - Published: 2014-04-20 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2014/04/bitschips-smart-systems-2014/ - Categories: Electronics Media News - Tags: Industry Analysts, Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech On 19 and 20 November 2014 the first edition of the exhibition and conference Bits&Chips Smart Systems will take place. This new event is a combination of Techwatch’s established Dutch embedded and hardware events. Bits&Chips Smart Systems targets all industries and disciplines involved in the development and production of smart systems in the Netherlands, Belgium and Germany. Bits&Chips Smart Systems want to bring together all the parties who are working on the development of smart information systems, from smart pills to square kilometer arrays, from clever lighting to advanced diagnostic equipment or production machinery. The conference will focus on academia, researchers, designers, engineers, and technical management. The development of networked technical information systems, from hardware to software, from antenna to system, from sensor to actuator, is central. --- ### Germany implements EU cookie laws, but finds the "hardly enforceable" - Published: 2014-04-05 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2014/04/germany-implements-eu-cookie-laws-but-finds-the-hardly-enforceable/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications, Germany and German Tech Publications, Technology and Marketing Legislation It's hard enough to comply with data protection legislation across Europe, and this situation is made worse by the complexity of some laws. A recent article by lawyers Osborne Clark describes how the European Commission has confirmed that German legislation does meet the requirements of the ePrivacy Directive, but does not clarify the situation. The German regulators have described the law as "hardly enforceable", whilst the lawyers at Osborne Clark are forced to offer three alternative strategies for dealing with the law. --- ### Why did B2B publishers fail to create the next generation of online content? - Published: 2014-04-04 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/04/why-did-b2b-publishers-fail-to-create-the-next-generation-of-online-content/ - Categories: Marketing Blog - Tags: USA and American Publications There's a refreshingly honest interview with Frank Anton, vice chairman of US publisher Hanley Wood on journalism. co. uk, where he admits that B2B publishers in the USA "missed the boat" when they failed to make use of their data and industry knowledge. Hanley Wood was a particularly clear case, as they have housing industry publications, a market that is now dominated by sites such as Houzz and Zillow. Whilst "Hanley Wood knew more about the housing industry than any media company in the US," they failed to create the next-generation digital platforms that have been so successful. Interestingly in the technology industry, there have been some parallels. Perhaps the best example is SupplyFrame, the group of sites that has done so much to create an effective advertising platform without the need to spend large sums of money on unique editorial content. Unlike the housing industry, however, most of the new players do look rather like conventional publishers. Of course the big question is the future - will there be different digital platforms, or will editorial content continue to be the primary way that information is communicated? If the future is data-driven, then who will own the dominant platforms: publishers, new entrants or distributors? It will be interesting to see what happens. --- ### Want to market a distributor? Just ask a five-year-old - Published: 2014-04-02 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/04/want-to-market-a-distributor-just-ask-a-five-year-old/ - Categories: Electronics Media News - Tags: Napier Client News, Video Marketing in B2B Technology Arrow has taken an interesting approach in its latest videos that try to offer a 5-year-old's take on the Arrow "Five Years Out" campaign. The approach has drawn some varied comments, and it seems that whilst some people appreciate the courage of taking a different approach, others simply don't like it. As we've got competitive clients, I'll refrain from passing an opinion, and leave you to watch the videos and decide what you think: More videos on Arrow's YouTube Channel. --- ### ASA rules against native advertising - Published: 2014-04-02 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/04/asa-rules-against-native-advertising/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation Native advertising is all the rage: if you can make an advert look like editorial, then it will be so much more effective. It's fantastic, apart from one small problem - the legislation about misleading advertising. You cannot present marketing materials as if they are independent editorial, and recently the UK's Advertising Standards Authority ruled that one site's native advertising was misleading. Whilst publishers in the B2B tech space tend to be very careful to make it clear what is an advertorial, and what's editorial, this is a timely reminder that, when it comes to native advertising, transparency is key. --- ### Reliable Software Developers' Conference confirms dates - Published: 2014-03-31 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/03/reliable-software-developers-conference-confirms-dates/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The dates and locations for the Reliable Software Developers' Conference 2014 have been confirmed as: Bristol (20th May) Cambridge (22nd May) Manchester(2nd June) Uphall, Scotland (5th June) --- ### IET Innovation Awards 2014 open for entries - Published: 2014-03-31 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2014/03/iet-innovation-awards-open-for-entries-2/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications The IET Innovation awards 2014 are now open for entries. This year a manufacturing Technology has been added, making the list of the categories: Asset Management Built Environment Communications Consumer Electronics Emerging Technology Healthcare Technologies Information Technology Intelligent Systems Manufacturing Technology Measurement in Action Model-Based Engineering Navigation Communications Power / Energy Start-up Sustainability Transport Entries must be completed by Friday 25th July, and the winners will be announced at the awards dinner on 19th November 2014 at The Brewery, Chiswell Street, London. --- ### The importance of insight for B2B tech PR campaigns - Published: 2014-03-30 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2014/03/the-importance-of-insight-for-b2b-tech-pr-campaigns/ - Categories: News About Napier - Tags: Digital Magazines and Print Publications A couple of months ago, PR Week published an article written by Mike about the importance of insight in campaigns. Digital marketing tools provide marketers with unprecedented amounts of data, yet many marketers fail to convert this into insights that can inform and improve their campaigns. In the article, Mike highlights some of the failures due lack of insight - such as the mindless buying of followers or likes on social media. There are, however, many sectors that are successful in building insight from data and the article calls on all companies to use data in the same intelligent way as the best e-commerce companies. Whilst not everyone has the skills to become a data scientist, perhaps reading the article will encourage you to brush up on those Excel skills! --- ### Joost Backus - Published: 2014-03-25 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/03/joost-backus/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Websites for B2B Technology I was sorry to hear that Joost Backus of Bits&Chips has sadly passed away. He'd helped to grow the publication into a valued resource for engineers in the Netherlands, and was well-known in the industry. Read his obituary on the Bits&Chips website. --- ### PCIM organisers optimistic - Published: 2014-03-14 - Modified: 2014-03-14 - URL: https://www.napierb2b.com/2014/03/pcim-organisers-optimistic/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of PCIM are optimistic that this year's show will be better than ever. They've announced that there are already 400 exhibitors, a slight increase over last year but a significant jump from 2012 when there were 365. With a number of clients at the show, we're certainly looking forward to PCIM 2014. --- ### Forget royalty-free, Getty Images opts for simply free - Published: 2014-03-08 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/03/forget-royalty-free-getty-images-opts-for-simply-free/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers In a very interesting move, Getty Images has decided that threatening small organisations that use its copyright images without payment isn't working and so they've decided to allow the embedding of millions of their images on blogs and social media without payment. You need to use the embed code, which "frames" the image and links back to the Getty Images website, but this seems a small price to pay. Of course there are restrictions. They main limitation of the current Getty terms and conditions for embedding is that, "You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest)". They state explicitly that Embedded Getty Images Content may not be used, "for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship". So forget about using the images in your next banner ad! In reality this is probably going to have more impact on small organisations and individuals than it will on B2B technology companies - hopefully there aren't any readers of our blog who are using unlicensed copyright images in their company's marketing campaigns! But I'm sure we will see these embedded images cropping up in many tech blogs in the future. --- ### How useful are Alexa rankings? - Published: 2014-03-05 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2014/03/how-useful-are-alexa-rankings/ - Categories: Electronics Media News - Tags: Websites for B2B Technology The students I teach at Solent University seem to believe that Alexa is a reliable and trustworthy source of traffic figures for sites on the Internet. In reality, the data it provides is reasonably accurate for highly-trafficked consumer websites. But anyone who has tried to use Alexa to estimate traffic levels for B2B technology sites will have realised the limitations of this tool. The problem with Alexa is the limited sample size (users of the Alexa toolbar). If you're not familiar with Alexa, or if you think it's a reliable tool to estimate website traffic in our industry, I'd strongly recommend that you read "Debunking the Myth of Alexa Rankings", a great article in EE Journal. --- ### Great video content? - Published: 2014-03-05 - Modified: 2014-03-15 - URL: https://www.napierb2b.com/2014/03/great-video-content/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Video Marketing in B2B Technology We recently posted some thoughts about the most effective videos for our industry, written by Ian Poole of Radio-Electronics. com. The site has just posted their Mobile World Congress 2014 video - what do you think? Is it the best way to communicate with our audiences? --- ### Successful Start to 2014 for Napier with 3 New Client Wins - Published: 2014-03-03 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/03/successful-start-to-2014-for-napier-with-3-new-client-wins/ - Categories: News About Napier - Tags: Napier Client News Napier continues to grow as a successful B2B PR & marketing agency, with 3 recent client wins – Testo Limited, Zybert Computing and DocCentrics. Testo Limited has chosen Napier, following a completive pitch. The first campaign will drive awareness of the company’s food processing division. Napier will also provide the test equipment company with a full range of integrated marketing services, working closely with them to coordinate, develop and execute their integrated campaigns. Napier has also been appointed by Birmingham-based Zybert, to promote the company’s range of in-premise private cloud solutions. Napier will develop a new website for the company, as well as helping them raise their profile through PR and product reviews. The third new client, customer communications management technology provider DocCentrics, has appointed Napier to deliver a PR campaign that will raise awareness of their brand, product offering and expertise in the market. --- ### Facebook competes for B2B marketing spending - Published: 2014-02-28 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/02/facebook-competes-for-b2b-marketing-spending/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers In a move that will see them compete more directly with LinkedIn, Facebook has upped its game by allowing advertisers to target users through more advanced segmentation, including employer and job title. By providing businesses with new options to target their one billion users worldwide, the social network giant is hoping to attract more B2B marketers and recruiting professionals. While changes to Facebook’s Ads APO program will focus on increased targeting of behaviours and interests, it is the ability to target users based on their employer and job title that will be of the greatest benefit to B2B marketers. Other additional options include; targeting specific types of education, changes to life events, specific interests and off-line activities such as website visits, purchases or device usage. It is hoped that advanced targeting options will help advertisers narrow down their Facebook ad campaigns, and impose greater restrictions on exactly which users are seeing and engaging with their ads. The ability to merge multiple levels of segmentation with carefully chosen content can lead to extremely successful campaigns, and Facebook are hoping to capitalise on this advertising spend and win over LinkedIn’s advertisers. Facebook’s ability to reach extremely large groups of people, combined with the vast amount of data it holds and the precision to which it can be targeted, allows for a potentially powerful and highly effective method of advertising, and while it has not typically been a favoured B2B marketing platform, only time will tell whether these updates will change the perception... --- ### Gmail Adds Unsubscribe Button: Implications for Marketers - Published: 2014-02-27 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/02/gmail-adds-unsubscribe-button-implications-for-marketers/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology, SEO for B2B Technology Marketers Google has rocked the marketing world once again by adding a more prominent “unsubscribe” feature to Gmail. The button will appear at the top of the email, directly beside the sender’s email address, in order to help email recipients remove themselves from unwanted promotional lists. This modification will make it easier for users to find the unsubscribe link, and more conveniently opt-out of emails they do not wish to receive. Prior to this addition, users were faced with the “needle in a haystack” option of searching tediously for the unsubscribe link at the bottom of a promotional email, or failing that they were able to unsubscribe using the details dropdown. Not the easiest option, however with many recipients finding the link difficult to recognise, more and more end up reporting the email as spam. Not an ideal outcome for a legitimate sender. While at first glance this change may seem like a sure-fire way to lose list subscribers, Google believes that by making the link more prominent, they are actually helping businesses to become more transparent, further helping prevent their promotional emails being marked as spam. Gmail have recently rolled out various modifications to improve overall user experience, and even more specifically increased user control. Similar to the tabbed interface, the prominent unsubscribe button has been designed to help users customise and control their email experience, and it is these tools that have potentially positive implications for email marketing campaigns. It is important to remember that any promotional email is... --- ### Linking to free content is legal in Europe! - Published: 2014-02-17 - Modified: 2014-03-14 - URL: https://www.napierb2b.com/2014/02/linking-to-free-content-is-legal-in-europe/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation You may have thought it was obviously true, but the legality of linking to other people's content on the Internet has only just been established in the EU. A recent ruling by the European Court of Justice states that there is no requirement to obtain permission from the copyright holder before linking to another website. The case was triggered by a complaint in Sweden. A Swedish newspaper, Goteborgs-Posten, questioned whether they should be paid compensation by a website run by Retriever Sverige, which they claimed had made articles available without authorisation. The good news is that the European Court of Justice said no permission was required to link to articles that were freely available. This ruling, however, does not apply if you are linking to content that is behind a paywall: in this case permission from the copyright holder is required. On the face of it, this news seems like a very expensive way to establish the blindingly obvious. But it is good news that there is now clear legal protection for anyone in the EU who has a website that links to other's content. --- ### What makes a successful video? - Published: 2014-02-15 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2014/02/what-makes-a-successful-video/ - Categories: Electronics Media News, Marketing Blog - Tags: Editor News and Updates, Journalists and Marketing Experts Interviews, Video Marketing in B2B Technology Video is increasingly important for B2B Technology publications, so I was delighted when Ian Poole or Radio-Electronics. com was kind enough to pass on his views about what makes a good video in our industry: We have all seen a large number of videos being posted on all sorts of websites and including those in the electronic engineering space. These videos vary widely in quality from the ‘wobblecam’ amateurish looking videos with an uncomfortable guru placed in front of the camera which even some professional organisations have developed through to highly polished high quality and expensive videos some organisations have made. At Radio-Electronics. com, we have been looking at providing some of the videos that people want to see and we have been experimenting with different approaches - check out our YouTube channel: http://www. youtube. com/user/radioelectronicscom As with advertising, the video needs to match the site to be successful. It’s necessary to match expectations of the visitors, otherwise people will not be interested. With video costing a lot to produce, either in time or money dependent upon how you want to measure it, it is necessary to make sure you make what the people who visit your channel or website want. We have produced a variety of videos and the ones that have appealed most have been those that adopt a more tutorial style, addressing a particular topic. Radio-Electronics. com has a focus on providing high quality information for electronic engineers. So we have tried to produce high quality videos... --- ### B2B marketing trends: what to expect in 2014 - Published: 2014-02-13 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/02/b2b-marketing-trends-what-to-expect-in-2014/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology Do you wonder what changes we'll see to the way people do marketing this year? We've put together a slideshow presentation about the 10 things that we think will define B2B marketing in 2014. The presentation highlights trends such as storytelling, marketing automation and purpose-driven marketing. Check it out, and let us know whether you agree with our top-10 list: 10 Things to Expect in the B2B Environment in 2014 from NapierPR --- ### OpenSystems media launches co-sponsored e-magazines - Published: 2014-02-10 - Modified: 2014-03-14 - URL: https://www.napierb2b.com/2014/02/opensystems-media-launches-co-sponsored-e-magazines/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques OpenSystems Media has launched a series of "Co-Sponsored E-mags", which are designed primarily for lead generation. Initially these publications will target the following industries, although there is a promise that other markets will be addressed if there is sufficient demand from advertisers: April: Internet of Things (Circulation: 40,000) May: Automotive (Circulation: 27,000) June: Unmanned Systems (Circulation: 32,000) August: Medical (Circulation: 37,000) September: ARM, SSD (Circulation: 40,000) October: Open Hardware/DIY Boards (Circulation: 30,000) The Co-Sponsored E-mags will be promoted in E-letters, on OpenSystems Media websites, and on the Apple Newsstand for an entire year. A variety of sponsorship options are available, ranging from simply paying for placement of an article to packages involving video, lead information and front cover imagery. The economics of the titles seem very well thought out, as OpenSystems Media claims that only three sponsors are required to make each issue viable. This is an interesting development, providing a half-way house between custom publishing (OpenSystems Media has already created custom magazines for Intel, Wind River and ARM) and conventional publishing. It does, however, represent the continuing trend that more and more editorial content will be paid for, something that will inevitably lead to a decrease in editorial quality if the process isn't carefully controlled. --- ### Selezione di Elettronica purchased by New Business Media - Published: 2014-02-10 - Modified: 2014-03-14 - URL: https://www.napierb2b.com/2014/02/selezione-di-elettronica-purchased-by-new-business-media/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications On 1st February 2014 the Business Media division of Il Sole 24 ORE Group, which publishes Selezione di Elettronica amongst other trade titles, was purchased by Tecniche Nuove Group. Email addresses at the publication will change to end "@newbusinessmedia. it", but we are not aware of any plans that would affect Selezione di Elettronica. It should be a good move, as the title is now part of a more focussed media company, rather than being a smaller part of the giant Il Sole 24 ORE Group. --- ### Recent PR graduate joins Napier as marketing specialist - Published: 2014-02-10 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/02/recent-pr-graduate-joins-napier-as-marketing-specialist/ - Categories: News About Napier - Tags: PR and Media Relations for B2B Tech Napier continues to expand its team by appointing Diana Abu-Zuaiter as marketing specialist. Diana, a recent PR graduate from Southampton Solent University, will support the marketing team in a range of areas including email marketing, marketing automation & competitive research. Diana brings a wealth of international experience to Napier, having completed internships at leading PR agencies including GolinHarris Bucharest & Leepeck Group. Welcome to the team Diana! --- ### Youtube: no cheating allowed! - Published: 2014-02-08 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/02/youtube-no-cheating-allowed/ - Categories: Marketing Blog - Tags: Video Marketing in B2B Technology It's a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the number of video views they get, which in turn drives the video up the search ranking and generates more genuine views. These nefarious approaches, however, are frowned upon by Google, and there will now be a stricter regime to "audit" video views. Whilst it is unlikely that B2B technology companies are using techniques such as redirects to inflate their views, there have been cases of views being purchased from click farms. If you are thinking of doing this, you should probably now save your money as the auditing regime will negate any benefits you may have got in the past from this approach. --- ### IAB gives advice for post-cookie world - Published: 2014-02-04 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/02/iab-gives-advice-for-post-cookie-world/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation The IAB has released a white paper titled ‘Privacy and Tracking in a Post-Cookie World’. The white paper highlights the over-reliance on cookies, particularly by publishers, and an explores alternative technologies that could perform similar functions. Online privacy is certainly a major issue for publishers and brands alike, and with legislation likely to place tighter limits on how people can be tracked online this white paper is worth reading whether you are a publisher or a marketing professional who wants to understand the options for tracking and targeting behavioural advertising campaigns. --- ### The top 5 IT industry trends for 2014 - Published: 2014-02-03 - Modified: 2020-10-05 - URL: https://www.napierb2b.com/2014/02/the-top-5-it-industry-trends-for-2014/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications Whilst we are well into the New Year, it's still earlier enough to consider the trends that will drive our marketing campaigns for the next year. We’ve looked at some of the key IT publications to see which trends they are all forecasting, as well as those that are only highlighted by a couple of publications. Which ones do you think will really happen? Emphasis on Security In 2013 various major security breaches hit the headlines, with NSA leaks and several cases of privacy disasters. CRN says renewed emphasis on security in 2014 looks probable and pushes us to ask the question, what’s next for security? Computing expect the trend of more and higher penalties to continue, with regulators now proposing fines up to five per cent of global corporate turnover, thus, giving businesses an even bigger incentive to up their data protection strategies in 2014. In order to combat the various security threats, Gartner discusses the increased adoption of cloud data storage and the use of encryption technologies. Tech Week Europe emphasises the benefits of cloud security explaining that the use of encryption is a driving factor behind its popularity. In addition to this, ITPro says the volume of threats and breaches is such that security teams are struggling to keep up, there is simply too much information for the human brain to process. They also suggest that spending on automating security systems in 2014 will be a key area for IT investment in order to effectively monitor and... --- ### Weka MEDIA SUMMIT 2014 to be held during embedded world - Published: 2014-02-02 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/02/weka-media-summit-2014-to-be-held-during-embedded-world/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The 8th Weka MEDIA SUMMIT will be held on 26th February during embedded world. The keynote, discussing 10 great trends in marketing communications, will be presented by Dr. Matthäus Hoseand Prof. Dr. Matthias Spörrle. There will also be time for networking. You'll have to be able to speak German to attend. If you would like to find out more, check out the highlights of the event in 2013. --- ### It's still all about getting printed magazines in the post! - Published: 2014-01-30 - Modified: 2014-03-14 - URL: https://www.napierb2b.com/2014/01/its-still-all-about-getting-printed-magazines-in-the-post/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Eastern Europe & E. European Technology Publications OK, we're a long way from the days when your marketing campaigns relied on printed magazines being posted out to readers. But there are still many people in Europe who like - or even prefer - to receive their news in print, so publishers will be facing the challenge of physical distribution of magazines for some time. Svet mehatronike has just celebrated it's first birthday and I loved the picture that publisher Jure Mikeln sent me of the most recent "shipping day". Clearly the publication is doing well, and the model of charging a nominal subscription (just 4 Euros per year to cover postage) is a strategy that readers like. I'm just glad it's not me stuffing all those envelopes! --- ### Contribute to the E&E Compendium - Published: 2014-01-29 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2014/01/contribute-to-the-ee-compendium/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications The E&E Kompendium 2015, the German electronics industry's equivalent of the Beano annual (email me for an explanation if you don't live in the UK) has issued a call for technical papers. It's a unique publication, giving brands in our industry the chance to have a presence in an annual reference book that is used by German engineers. To claim your place in the Kompendium, visit the E&E website to complete the form to submit an abstract. --- ### Mark Allen Group acquires Findlay Media - Published: 2014-01-22 - Modified: 2014-01-22 - URL: https://www.napierb2b.com/2014/01/mark-allen-group-acquires-findlay-media/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications The Mark Allen Group (MAG) has announced they will acquire Findlay Media Limited (FML), subject to due diligence, with the deal expected to complete in early April 2014. The deal will take MAG's turnover to more than £25 million. MAG has offices at Herne Hill, London and Dinton, Wiltshire, but FML will continue to operate from its current location in Dartford, Kent. Chairman and founder of MAG, Mark Allen, said, “MAG is well known for the range and diversity of its products and for its expertise in magazine subscription management. FML is renowned for its circulation and data excellence plus exceptional IT systems. Both groups also have fast growing revenues in conferences, exhibitions, events and online. " It appears that there is no wavering of Findlay’s commitment to print, as founder Bob Findlay said: “While most larger B2B publishers allowed magazine growth to fade away as they focused on online activities, these two companies have profited from maintaining strong magazines as the core of multimedia relationships with their reader and advertiser communities. " With both companies seemingly in total agreement on the right strategy for publishers, and no overlap between them in terms of markets, it appears that the deal will result in little change to day-to-day business. In the long term, the strength of MAG may prove to be an asset to FML titles such as New Electronics: we'll be watching closely to see how the publications can grow and develop under new ownership. --- ### PXI Show to co-locate with NEW in 2014 - Published: 2013-12-17 - Modified: 2013-12-17 - URL: https://www.napierb2b.com/2013/12/pxi-show-to-co-locate-with-new-in-2014/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the PXI Show have announced that the event will co-locate with National Electronics Week at the NEC Birmingham on 8th-10th April 2014. The PXI show offers Electronics Design, Test & Production managers and engineers a unique opportunity to learn about the latest developments in PXI from the industry's leading experts, with both a seminar programme and exhibition. After a long period where few dared to try to organise a show in the UK, there is now some real competition to get the attention of visitors and exhibitors in the UK. This can only be a good thing; with the economy picking up and show organisers being forced to raise their game to compete, we are seeing a dramatic rise in the number of engineers visiting shows in the UK. --- ### I just want to spend some money! - Published: 2013-12-16 - Modified: 2013-12-16 - URL: https://www.napierb2b.com/2013/12/i-just-want-to-spend-some-money/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Popular journalist and part-time PR, Dick Selwood, sent me a note describing his frustrations when trying to find out information about various provocations. We have seen similar issues at Napier: sometimes you really do wonder whether publications want a share of your advertising budget! Rant mode on I am just trying to pull together a forward feature list for a friend in electronics, and magazine web sites are driving me crazy! Many of them don't give you contact information for editorial staff but do for the advertising people... Some don't give any contact information at all... Some give contacts but no media information... I haven't yet found a media pack without forward feature information, but many provide no information on editorial deadlines or contacts. Even worse it is almost December and some of the media packs are still only for 2013: the IET requires me to register and then I find out that the media pack is still only 2013! Don't these people want advertising? Rant mode off --- ### ecsn is offical Overall Sponsor of ES Live 2014 - Published: 2013-12-16 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2013/12/ecsn-is-offical-overall-sponsor-of-es-live-2014/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The electronic components supply network (ecsn) has been announced as the official Overall Sponsor of ESLive 2014. It's great to see that events are getting sponsorship from organisations such as ecsn, and I'm sure that their members will be able to benefit from the partnership. --- ### Top 3 Marketing Trends of 2014 - Published: 2013-12-16 - Modified: 2013-12-17 - URL: https://www.napierb2b.com/2013/12/top-3-marketing-trends-of-2014/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, Video Marketing in B2B Technology 52% of executives view business related videos on YouTube every week With 2014 drawing to a close, you can most definitely expect to see the usual predictions, expectations and even the occasional questionable opinion, into next year’s key marketing trends. In this past year alone we have seen digital get even bigger, content get crowned king... again, and the accelerated success of the six-second video platform Vine. True mastery of video content may I add. 2014 is set to shake things up further in the marketing world, so they say, and with most marketers placing their bets on what’s to come, we figured if you can’t beat them, join them. So here are our top three insights into what we expect to be huge in the B2B environment, in 2014. #1 Re-targeting will get bigger Yes, something else predicted to get bigger, other than our waistlines over Christmas. In my honest opinion, re-targeting has always been a smart addition to any marketing mix, so along with the continued growth of digital marketing, it is a sure cert that it’s about to get a whole lot smarter. As a B2B marketer, you will no doubt be well aware that the sales funnel can be, and often is, a long old process, and with this in mind, it is important that you are capitalising on re-targeting campaigns more so now than ever. How exactly a customer gets to your website in the first place is, quite frankly, a whole different ball game,... --- ### UK conference addresses high reliability system software developers - Published: 2013-12-14 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2013/12/uk-conference-addresses-high-reliability-system-software-developers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Reliable Software Developers' Conference (RSD Conference) is a new event aimed at developers working on safety critical and other high reliability applications. The event will be co-located with the UK Device Developers' Conference. MISRA are headline sponsors, lending real credibility to the event. The conference will cover topics including coding standards, test & verification tools and best practice. The event will be held at four venues in the UK: Bristol (20th May) Cambridge (22nd May) Manchester(2nd June) Uphall, Scotland (5th June) --- ### New publication launched at productronica - Published: 2013-12-14 - Modified: 2014-03-14 - URL: https://www.napierb2b.com/2013/12/new-publication-launched-at-productronica/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News At productronica, a new publication smttoday was launched, serving both the US and European electronics industry. As well as a website, a bi-monthly magazine will be published. --- ### Are you paying for adverts that your audience never sees? - Published: 2013-12-13 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/12/are-you-paying-for-adverts-that-your-audience-never-sees/ - Categories: Electronics Media News - Tags: AdWords and Paid Search Marketing, B2B Advertising Strategies and Techniques, SEO for B2B Technology Marketers There are two million sites in the Google Display Network Google has announced that advertisers using the display network will only be charged if 50 per cent of their ad is visible on the page for one second or longer. Whilst this doesn't seem that generous an offer, you might be tempted to question how many of the adverts you pay for are never seen by your target audience. Of course this is nothing new: many, many print magazines were never opened, yet publishers happily quoted circulation figures, and the impact of print adverts was notoriously hard to measure. Google is also playing catchup up with the IAB/3MS standard. The move by Google will drag many sites with them, but there will still be publication websites that will still charge whether or not the user had a chance to see the advert. This doesn't need to be a problem. If you have the right tools to measure both the quantity and quality of the traffic to your website - and preferably the contribution made to your marketing goals - then it's easy to know the value of the advertising you are buying. If you don't have these tools, perhaps you should give us a call! --- ### All I want for Christmas is print... - Published: 2013-12-12 - Modified: 2013-12-16 - URL: https://www.napierb2b.com/2013/12/all-i-want-for-christmas-is-print/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Power Systems Design North America (PSDNA) will increase its print frequency from six issues a year to 10, matching the sister title Power Systems Design Europe (PSDE). Whilst the publishers haven't said this, I suspect the editorial content of the two titles will get even closer, ultimately resulting in a single product that effectively allows advertisers to effectively geo-target in print. It's interesting that this follows on from the recent announcement that Bodo's Power will be printed in the USA. There definitely appears to be a print renaissance in the USA: even Newsweek, which loudly announced the end of the print magazine around a year ago, will re-introduce a print edition in January 2014. Whilst I think that real-world economics will mean that the return to print is limited, it's nice to see that magazines aren't completely dead! --- ### Two promotions and an addition to the team - Published: 2013-12-10 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/12/two-promotions-and-an-addition-to-the-team/ - Categories: News About Napier Some exciting news about the Napier team: we've promoted Debbie Norton from senior account manager from her recent role as account manager. Debbie joined the agency as account manager in 2006, and has since used her extensive knowledge of the industry to demonstrate tangible success for a portfolio of clients, including LEM, Crowcon, and Marachel. As a Senior Account Manager, Debbie will continue driving campaigns for Pan-European clients in the Electronics, Information Technology and Industrial Automation sectors. Further moves to strengthen the Napier team include the promotion of Jess Baker to account manager and the recent hire of Jill Wakeford, who will manage Napier’s financial operations, including handling payments to over 30 countries. --- ### 5000 visitors to Electronics For You Expo Western India - Published: 2013-12-07 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2013/12/5000-visitors-to-electronics-for-you-expo-western-india/ - Categories: Electronics Media News - Tags: India and Indian Technology Publications, Shows and Events for B2B Tech It's good to see shows being successful, and the EFY Expo Western India, which was held in Mumbai on the 21st to 23rd November definitely exceeded expectations. The organisers expected around 1500 to 2000 visitors, so the 5010 people who came through the door to see the 57 exhibitors was a real success. India is a really important market for many technology companies and is growing very quickly. India is maturing rapidly as a technology market, and it's now all about quality rather than quantity. So was good to see that the organisers were particularly pleased with the positive feedback from exhibitors about the quality of the visitors. --- ### twitter launches Promoted Tweets for retargeting campaigns - Published: 2013-12-07 - Modified: 2013-12-07 - URL: https://www.napierb2b.com/2013/12/twitter-launches-promoted-tweets-for-retargeting-campaigns/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand's website. The remarketing (or retargeting) is enabed by cookies set by one of the major remarketing networks. Whilst this may seem like a reletively evolutionary step if you are using remarketing already, the ability to connect using a social communication is an important difference. It will be interesting to see whether targeting Sponsored Tweets to people who have expressed an interest in a brand's website will generate better results than other forms of targeting. --- ### CIPR launches best practice guide for social media campaigns - Published: 2013-12-07 - Modified: 2013-12-07 - URL: https://www.napierb2b.com/2013/12/cipr-launches-best-practice-guide-for-social-media-campaigns/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, Technology and Marketing Legislation, UK and British Technology Publications The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney general warning that some companies may be on wittingly breaking the law with social media communications, the launch of the guide is very timely. The social media guide can be viewed on slideshare. --- ### AdvancedManufacturing.co.uk launches - Published: 2013-12-07 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/12/advancedmanufacturing-co-uk-launches/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Websites for B2B Technology Centaur Publications has launched a new website, AdvancedManufacturing. co. uk, which provides news for the advanced manufacturing industry. Topics include finance, acquisitions, industry bodies, but information, environmental topics and Government. Whilst the site is closely linked to MWP magazine, I'm optimistic that the site will cover a broad range of topics related to advanced manufacturing, and the link to the biannual advanced manufacturing show will also help to ensure the success of this new portal. (Disclosure: Napier works with Centaur to promote Subcon and related events). --- ### Opportunities for guest bloggers at OpenSystems Media - Published: 2013-12-06 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/12/opportunities-for-guest-bloggers-at-opensystems-media/ - Categories: Electronics Media News - Tags: Napier Client News, Social Media for B2B Marketers It's interesting to see how different publishers are trying to encourage greater engagement from readers - particularly those who are experts in their fields. Perhaps the simplest way is to give engineers with something to say about technology a platform to reach their peers, and this is exactly what OpenSystems Media is trying to do with their invitation to guest bloggers. They've asked: At embedded-computing. com – the largest embedded technology content publisher – we're looking to feature bloggers on our site to cover a range of embedded computing topics including automotive, Internet of Things (IoT), M2M, medical technology, processing technology, software development, open source development, and more. DSP-FPGA. com is looking for bloggers to talk DSP, FPGA, and EDA trends, developments, and applications. Blogs can be as short as a few paragraphs, or longer columns; have fun with your topic, but no sales pitches will be accepted as readers are turned off by promotional-oriented blogs. It's notoriously difficult to get most engineers to spend time writing, but I'm sure an approach like this, which allows engineers to access a large audience with minimal commitment, is a great way to encourage more interaction in our community. --- ### Electrical Sourcing appoints Executive Editor - Published: 2013-12-06 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/12/electrical-sourcing-appoints-executive-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications MMG has appointed Caroline Hayes as executive editor of the Electrical Sourcing print edition, which will be published alternate months, beginning with the Nov/Dec 2013 issue. Caroline seems to have picked up a multitude of roles since the closure of EPN, and it's good to see the value of such an experienced editor being recognised by publishers. With a circulation of 10,000 UK-based purchasers of electrical equipment, Electrical Sourcing will no doubt make an immediate impact on the media for electrical products. --- ### Weka to publish show daily for embedded world - Published: 2013-12-05 - Modified: 2013-12-07 - URL: https://www.napierb2b.com/2013/12/weka-to-publish-show-daily-for-embedded-world/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Shows and Events for B2B Tech Weka will again publish the show daily for Embedded World in 2014. Whilst this is a long-standing arrangement, it's still great to see a publisher committing to support events with printed show dailies. --- ### Microchip wins another Elektra Award - Published: 2013-12-05 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/12/microchip-wins-another-elektra-award/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News, UK and British Technology Publications Congratulations to our client, Microchip, who won the Analogue Semiconductor Product of the Year at the Elektra Awards 2014. It's always great to see clients being recognised for their products. Well done to all at Microchip! --- ### National Electronics Week to return to the NEC in 2014 - Published: 2013-12-04 - Modified: 2013-12-07 - URL: https://www.napierb2b.com/2013/12/national-electronics-week-to-return-to-the-nec-in-2014/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications It's nice to see that National Electronics Week will be back in Birmingham in 2014. The event will take place from 8th – 10th April, in Hall 2 of The NEC. Perhaps the most significant announcement, however, is a partnership between UMR and NEW, which will bring UMR's Embedded Masterclass under the same roof. NEW has tried several times to expand the event from its electronics manufacturing heritage, with a variety of success. Partnering with UMR will give the event some high quality technical content, which will help attract a design engineering audience. It'll be interesting to see whether NEW can also attract exhibitors that target the same design and development audience. --- ### Weka launches online guide to advertising formats - Published: 2013-12-04 - Modified: 2013-12-07 - URL: https://www.napierb2b.com/2013/12/weka-launches-online-guide-to-advertising-formats/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications It can be very hard to remember which advertising formats are available for every publication in the European electronics media. So was nice to see an initiative from Weka to launch an online guide to the different formats offered on electronic net and the other publications. To access the advertising "showroom" simply append /media/showroom to the Weka site on which you want to advertise. For example www. elektroniknet. de/media/showroom or www. computer-automation. de/media/showroom. --- ### E&E International reaches 65,000 readers - Published: 2013-11-30 - Modified: 2013-12-16 - URL: https://www.napierb2b.com/2013/11/ee-international-reaches-65000-readers/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Whilst the value of local publications can't be underestimated, there is a strong demand for international electronics publications that offer something a little different. The success of E&E international is a great example of this: with a circulation of 65,000 copies (50,000 digital, 15,000 pint) and now moving to four issues per year in 2014, the title is going from strength to strength. Much of the circulation is in Asia (especially China) and North America. In 2014 special issues include Embedded World and electronica as well as a power-focussed issue for PCIM. --- ### Website relaunch in Hungary - Published: 2013-11-30 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2013/11/website-relaunch-in-hungary/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, Eastern Europe & E. European Technology Publications It is sometimes said that the online opportunities are limited in Eastern Europe, with publishers focusing more on print titles, but this is no longer the case in most countries. One example is hungry where ELEKTROnet has redesigned their website with a new simplified layout that can compete with some of the best layouts in Europe. With Eastern Europe continuing to grow in importance for many companies in the electronics sector, it's great to see publishers in this region investing in their websites. --- ### Engineering and Technology journalist wins BT award - Published: 2013-11-30 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/11/engineering-and-technology-journalist-wins-bt-award/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Digital Magazines and Print Publications, Editor News and Updates Congratulations to Engineering & Technology’s Aasha Bodhani, who won the Best Overall Feature Article of the Year in the BT Information Security Journalism Awards 2013 for her feature exploring the concept of the ethical hacker - “Bad... In a Good Way. ” The editorial team at the IET are doing a great job and it's good to see it being recognised. --- ### New online title covers development tools and kits - Published: 2013-11-30 - Modified: 2013-12-08 - URL: https://www.napierb2b.com/2013/11/new-online-title-covers-development-tools-and-kits/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Devkit Magazine is a new online title from UK media company Webcomm. Edited by experienced journalist Jon Barrett, this new title is aimed specifically at development kits for electronic engineers. The publication will fpcus on development kits, evaluation boards, reference designs, samples sets and software tools,aiming to help manufacturers and their distribution partners deliver their development tools and support services into the hands of as many design engineers as possible. It's great to see new publication launch. With Jon at the helm of this title and a clear demand from engineers for more information and from manufacturers for better ways to promote their development kits, this should be a successful title. --- ### Record number of paper submissions for DATE2014 - Published: 2013-11-29 - Modified: 2013-12-08 - URL: https://www.napierb2b.com/2013/11/record-number-of-paper-submissions-for-date2014/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech DATE continues to go from strength to strength, announcing they received 1,090 paper submissions, an increase of 8% from the previous year and the largest number of submissions they have ever achieved. Whilst the trade show and conference market remains a difficult one, it's clear that with the right product event organisers in Europe can attract exhibitors, presenters and visitors. --- ### Device Developers' Conference will visit Scotland in 2014 - Published: 2013-11-28 - Modified: 2013-12-16 - URL: https://www.napierb2b.com/2013/11/device-developers-conference-will-visit-scotland-in-2014-2/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the UK Device Developers' Conference have announced four dates and four locations for next year’s event, adding Scotland to the itinerary. The dates are: Bristol - 20th May Cambridge - 22nd May Manchester - 3rd June Scotland - 5th June --- ### Radio-electronics to launch white papers section - Published: 2013-11-28 - Modified: 2013-12-16 - URL: https://www.napierb2b.com/2013/11/radio-electronics-to-launch-white-papers-section/ - Categories: Electronics Media News - Tags: Inbound Marketing for B2B Technology Radio-electronics. com plans to launch a section on their website for downloadable white papers. Editor and publisher, Ian Poole, tells me he sees a lot of demand for high-quality content and believes that adding white papers will further increase the growing traffic to the website. --- ### New online automotive publication - Published: 2013-11-25 - Modified: 2013-12-17 - URL: https://www.napierb2b.com/2013/11/new-online-automotive-publication/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates Popular journalist, Steve Rogerson, has launched a new online title called Vehicle Electronics. This is a great move, and replaces the hole left by the closure of Automotive Electronics. We also understand that Steve plans to launch Vehicle Electronics as a magazine in the near future. It's great to see an entrepreneurial approach by a journalist and I'm sure that Steve's experience and knowledge will ensure the success of the new title. Steve's old MTE and Automotive Electronics emails have been closed, so to contact him, please use the new email address steve. rogerson@journalist. co. uk. --- ### Number eight in B2B Marketing's PR agency league tables - Published: 2013-11-22 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/11/number-eight-in-b2b-marketings-pr-agency-league-tables/ - Categories: News About Napier - Tags: B2B Technology Awards, PR and Media Relations for B2B Tech Congratulations to everyone at Napier: we've just been listed at number eight in B2B Marketing's 2013 PR agency league table. It's great to be recognised as one of the leading agencies in Europe, and it's all down to the work that the team at Napier has put in over the past few years. Thank you! --- ### Short content is better in B2B - Published: 2013-11-21 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/11/short-content-is-better-in-b2b/ - Categories: Electronics Media News - Tags: Inbound Marketing for B2B Technology, Research for B2B Technology Marketers 70% of buyers say written B2B content such as whitepapers and case studies should be under five pages. there's an interesting finding in a study by PARDOT, which looked at how B2B buyers find content, and the content they prefer to read when making a decision. Whilst the finding that Google searches are the most common way to source information is not surprising, it's interesting that the respondents said that B2B content should not be too long. In fact almost 3/4 wanted white papers case studies and similar content to be less than five pages long. Sometimes it's easy to think "more is more", but from this research it's clear that good succinct writing is the way to go in B2B. --- ### productronica sees rise in international visitors - Published: 2013-11-17 - Modified: 2013-12-17 - URL: https://www.napierb2b.com/2013/11/productronica-sees-rise-in-international-visitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech The organisers of productronica 2014 have announced that about 38,000 visitors from 83 countries attended the event. This is a slight fall in total visitor numbers from 2011, but the number of international visitors increased again. This year, over half the visitors (52%) were from outside Germany, with the Russian Federation, China and Turkey driving most of the increase. It's often easy to say that shows in Germany work well because it's easier to get Germans to attend these events. productronica, however, is showing that a great event will attract visitors of many different nationalities. --- ### Google ad-placing service announces deal with Facebook - Published: 2013-10-21 - Modified: 2013-12-09 - URL: https://www.napierb2b.com/2013/10/google-ad-placing-service-announces-deal-with-facebook/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers Facebook’s market share of ad-revenue anticipated to see three-fold increase Facebook has well and truly taken a U-turn, with Google’s ad-placing service DoubleClick announcing that they will be working alongside the social network giant, allowing clients to buy advertising space; something that Facebook did not previously allow. Up until this recent announcement, Facebook did not permit DoubleClick to sell ad space, and there is no apparent reason for their sudden change of heart. What is apparent though is that the deal comes at a time when the social networks market share of ad-revenue is expected to reach 15. 8%, up from 5. 35% in 2012. The deal will allow for those on DoubleClick Bid Manager to buy inventory on Facebook Exchange (FBX), Facebook’s real-time bidding exchange, and it is set to give both companies a new stream of ad revenue and commission. Despite these potentially lucrative benefits for the companies involved, the deal set to start in only a few months, won’t benefit B2B companies as much as their B2C counterparts. For many B2B companies, Facebook is not a particularly effective social media channel when it comes to marketing. The move also sees us heading towards a situation where Google controls a large percentage of the advertising market. But what exactly will this mean for marketers? Only time will tell. --- ### Electronics Design Show attracts 1000 visitors - Published: 2013-10-17 - Modified: 2013-12-17 - URL: https://www.napierb2b.com/2013/10/electronics-design-show-attracts-1000-visitors/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The first Electronics Design Show, which took place alongside the Engineering Design Show and Engineering Materials Live! in Coventry's Ricoh Arena, attracted more than 1000 visitors. With over 3000 visitors across all three shows, Findlay media must be very happy with the results! 70% of exhibitors at the Electronics Design Show have already rebooked, and with no plans to increase space next year, it looks like 2014 will see a busy show. Whilst the space won't be increased for the existing shows, Findlay will launch the Embedded Design Show in 2014 to address a broader range of the electronics and software market. It's interesting to see the Findlay approach - co-locating several specialised events, rather than trying to build one big show. Perhaps this is the way to get UK engineers away from their desks and onto the exhibition floors. Missed the show? Why not view our highlights video of the 2013 event: --- ### Napier wins five BestFor PR awards - Published: 2013-10-16 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/10/napier-wins-five-bestfor-pr-awards/ - Categories: News About Napier - Tags: B2B Technology Awards The efforts of the whole Napier team have been recognised by in the BestFor PR awards 2013. We've won two gold awards, in the Technology and South of the UK categories, as well as three silver awards in the National, Internet and IT categories. Congratulations to everyone at Napier! --- ### MMG appoints new editorial assistant and increases frequency in USA - Published: 2013-10-11 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2013/10/mmg-appoints-new-editorial-assistant-and-increases-frequency-in-usa/ - Categories: Electronics Media News - Tags: Editor News and Updates, USA and American Publications Natalie Freeman has been appointed editorial assistant for Electrical Sourcing, and will work on the title from launch. Congratulations to Natalie for this well-deserved promotion. Like the best British pop star, MMG Publishing also appears to be succeeding in the USA, and following a successful inaugural North American ES Live event, a second will be held in San Jose on 13th March 2014. In addition the frequency of Electronics Sourcing North America will increase from six to eight issues in 2014. --- ### Mike takes up a PR lecturing post - Published: 2013-10-10 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/10/mike-takes-up-a-pr-lecturing-post/ - Categories: News About Napier - Tags: PR and Media Relations for B2B Tech Mike Maynard, Managing Director of Napier Partnership Ltd, an integrated B2B Technology agency, has been appointed as an associate lecturer at Southampton Solent University. Mike lectures on the Digital PR module of the BA (Hons) Public Relations and Communications course at the University. Mikes enthusiasm for PR comes from 15 years’ experience in the industry, including his previous role of European Marketing Manager for IDT, as well as his current roles including Vice Chairman of the PRCA B2B Group, and Managing Director of Napier Partnership. Mike is keen to share this experience and knowledge with the University students wanting to develop careers in the PR industry. As an agency, Napier has hired some very talented graduates, and this is a great opportunity to strengthen the relationship between Napier and Southampton Solent University. --- ### BEST gets a new editor - Published: 2013-09-30 - Modified: 2013-12-17 - URL: https://www.napierb2b.com/2013/09/best-gets-a-new-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates Tim Probert has taken over from Gerry Woolf as Editor of Batteries & Energy Storage Technology (BEST) magazine. Gerry isn't leaving the publication, and remains publisher of BEST. Tim has built up extensive experience freelancing as an energy journalist, and helped to launch Critical Power Online, which is dedicated to technologies that keep the lights on and vital infrastructure powered. Prior to working on Critical Power on a freelance basis, Tim was deputy editor of Power Engineering International at PennWell Corporation. Tim can be contacted at tim@energystoragepublishing. com. --- ### Understanding the B2B Buyers’ Journey: Infographic - Published: 2013-09-25 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2013/09/understanding-the-b2b-buyers-journey-infographic/ - Categories: Marketing Blog - Tags: B2B Buyers' Journey and the Sales Funnel, SEO for B2B Technology Marketers 72% of buyers will visit Google three times during their buyer journey The “buyer’s journey” is something that is constantly being referred to within the marketing landscape. But even though it has become something of a buzz word, or two, up until now there has been limited data that defines exactly what this journey is. While some CMOs have attempted to offer an explanation as to what this “journey” might entail, surely it can’t be denied that the most effective way to understand journey, is to step into the ‘buyer’s shoes; which is why I was glad when I came across some research findings from someone who - with the same mind set as me - had thought to survey the people that really matter; the B2B buyers. Check out our infographic below which summarises the findings, and offers three simple steps on how to adapt your marketing strategy to successfully meet every stage of your buyer’s journey. --- ### Visitors to PCIM loved the show - Published: 2013-09-16 - Modified: 2013-09-03 - URL: https://www.napierb2b.com/2013/09/visitors-to-pcim-loved-the-show/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The results of PCIM's satisfaction survey is out, and a remarkable 99% of the 7,883 visitors would recommend attending the show. 95% of the visitors achieved their objectives in attending PCIM, and 93% plan to return next year. Whilst these surveys are never perfect, there is no doubt that the visitors to PCIM love the show, and loyally return year after year. And no doubt that's why exhibitors also get great value from the event and support the event by buying space. Full analysis of the survey is available on the PCIM website. --- ### Improve Your ROI by Getting Creative with Geo-Targeting - Published: 2013-09-10 - Modified: 2013-10-08 - URL: https://www.napierb2b.com/2013/09/improve-your-roi-by-getting-creative-with-geo-targeting/ - Categories: Marketing Blog - Tags: AdWords and Paid Search Marketing, SEO for B2B Technology Marketers Standard geo-targeting using city, state or Zip code declined from 64% to just 13% in 2012, but campaigns that leveraged precise geo-targeting increased to 55%* Geo-targeting in PPC advertising is, and will continue to be, an effective way for a company to pinpoint the best leads. I don’t want to teach people to suck eggs, but for those of you who aren’t using geo-targeting; Google AdWords provides you with the ability to focus your campaign by specifying: · City, Country, Region · Designated Market Area (DMA) · Post Code · Radius around a point · Location extension targeting Even if your PPC campaigns are showing results, as a marketer aren’t you always looking for ways to improve your performance and ROI? Here are some geo-targeting techniques you can use which promise to do just that; 1) Exclude Locations Not all locations will be relevant to all companies, and AdWords allows advertisers to exclude these locations so ads won’t show there. You run a report to see which locations clicks are coming from, and limit activities in areas with poor lead generation. 2) Use Location Based Bid Adjustments Optimise performance by increasing or decreasing bids in different locations. Depending on how effective different locations prove to be, bids can be increased or decreased accordingly. 3) Geo-Target an Area With Only Keywords Some businesses, with a local presence, may find it more beneficial to limit targeting by keyword, as opposed to the location setting. Google AdWords enables companies to create separate campaigns... --- ### New Napier tip sheet explains tactics to increase open rates - Published: 2013-09-04 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2013/09/new-napier-tip-sheet-explains-tactics-to-increase-open-rates/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology We've just published a new tip sheet that describes how to increase your email open rates by getting your subject line noticed. Marketers are often guilty of spending lots of time developing email designs that aren't seen by many of the recipients because the subject line wasn't compelling. Our tip sheet explains proven techniques that will help you create urgency and engagement with a compelling subject line, increasing your email open rates and improving the effectiveness of your campaigns. --- ### More digital developments from PSD - Published: 2013-09-03 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/09/more-digital-developments-from-psd/ - Categories: Electronics Media News - Tags: Inbound Marketing for B2B Technology In addition to the new mobile website, Power Systems Design has relaunched their China website, which is very much a local affair as it was designed in Beijing, is hosted in Beijing and maintained from Beijing by our PSDC Editor-in-Chief, Liu Hong. Outside of China, PSD has also increase the frequency of the PowerSurge eNewsletter to a daily schedule. --- ### National Electronics Week South Africa has a new venue for 2014 - Published: 2013-09-02 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2013/09/national-electronics-week-south-africa-2014-has-a-new-venue-for-2014/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, South Africa - Technology Publications, UK and British Technology Publications New Events Ltd has announced that National Electronics Week South Africa 2014 will be held on 11th – 12th March 2014 at a new venue: the Gallagher Estates in Midrand is located between Johannesburg and Pretoria and has great access by road, rail and air. If you're thinking of exhibiting and are a british company, there is also support and funding for UK companies via UKTI. New Events are also busy at home in the UK as the South West Electronics Expo will be held from 25th to 26th September 2014 at the University of West England, Bristol. --- ### SupplyFrame research reveals how Chinese engineers choose products - Published: 2013-08-31 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2013/08/supplyframe-research-reveals-how-chinese-engineers-choose-products/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers The most important factor is price and available inventory SupplyFrame and EEFocus have release research that reveals the factors that influence Chinese engineers when choosing electronic components. Whilst price and availability were the most important factor, familiar products and strong brands also have a huge influence on which devices will be used. Interestingly Chinese engineers also prefer face-to-face contact over email, phone and other ways of suppliers reaching them. Download the full report Decision Factors of China’s Engineers. SupplyFrame is clearly focussing on China for growth, as they have also launched a new development kit site, EEBoard. com for the Chinese market. --- ### Will Adblocking kill publishing? - Published: 2013-08-30 - Modified: 2013-09-03 - URL: https://www.napierb2b.com/2013/08/will-adblocking-kill-publishing/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques Use of Adblocking growing at a rate of 43% per year There is a scary report from PageFair, which predicts rapid growth in the use of Adblocking tools. The study showed that the average rate of Adblocking is just over 22%, with a significant variation from industry to industry. More worrying is that the use of such tools is growing at a rate of 43% every year. Now whilst the report's forecast that every ad will be blocked in 2018 is naive at best, it's clear that publishers will lose more and more revenue as individuals "opt out" of receiving adverts. With the B2B media generally relying on advertising for their income, and universally moving to online, it's clear that publishers need to think beyond delivering banner ads. If not, it's very possible that the revenue that will disappear due to Adblocking will be sufficient to push titles from profitability into loss. --- ### productronica to focus on reliability and sustainability - Published: 2013-08-29 - Modified: 2013-08-29 - URL: https://www.napierb2b.com/2013/08/productronica-to-focus-on-reliability-and-sustainability/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech There will be a number of "special shows" within the huge electronics manufacturing event, productronica, this year. VDMA productions will host a special "Blue Competence" stand showing examples of sustainable manufacturing. The idea behind "Blue Competence" is: Only sustainable, innovative production technologies can ensure recyclable, environmentally compatible and energy-efficient products that conserve resources – that is the message behind machine manufacturing with "Blue Competence". Reliability is another key theme, particularly within the Automotive Special Show, whilst other highlights will include a cleanroom "event stage", a cleaning and contamination test centre and a coilware manufacturing special show. --- ### Electronics event for Western India - Published: 2013-08-29 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/08/electronics-event-for-western-india/ - Categories: Electronics Media News - Tags: India and Indian Technology Publications, Shows and Events for B2B Tech The popular Indian title, Electronics for You, will hold their first Expo in Western India in November this year. The Electronics For You expo Western India will be held from 21st to 23rd November 2013 at the Bombay Convention and Exhibition Center in Mumbai. --- ### Google Launches New AdWords Feature: Paid & Organic Report - Published: 2013-08-27 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2013/08/google-launches-new-adwords-feature-paid-organic-report/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, SEO for B2B Technology Marketers Organic Listing Improved Paid Click Rate by 64% If you haven’t heard already, Google has introduced a new feature in the form of a paid and organic report in AdWords. The report provides advertisers, for the first time, with a combined dashboard of metrics for their performance of both paid and organic search for keywords. As well as serving to analyse and optimise your search footprint, this report will also enable you to determine if there are keywords that can be supplemented with paid ads. Until now AdWords had no optimization report and showed organic and paid performance separately, with no insight into user behaviour when they overlapped. This new paid & organic report will let you see and compare your performance for a given keyword/phrase either for an ad, an organic listing, or when both appear on the search results page. The fact that in the sample screen shots in Google’s documentation show that an organic listing improved paid click rate by 64%, is exactly the reason paid and organic need to be integrated, and exactly why this report will be beneficial to your company. Here are some ways you can use the new AdWords paid and organic report: Discover additional keywords where you might have impressions on an organic search, but without any related ads. Optimize your presence on high value keyword phrases, to see where you need to improve your presence. When testing website improvements, adjust your keywords, bids and budgets accordingly by comparing traffic across both... --- ### twitter launches related headlines - Published: 2013-08-21 - Modified: 2013-08-29 - URL: https://www.napierb2b.com/2013/08/twitter-launches-related-headlines/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers 55% of B2B professionals search for information on social media* twitter has launched their 'related stories' feature. This will show sites that have embedded a tweet to "surface the stories" behind the tweet. Whilst this might be a good idea, I can certainly see some opportunities for people to take advantage: I wonder who will be the first to embed a competitor's tweet into a less-than-complementary story, turning the tweet from promotion into a real problem.   *according to a survey by MediaBistro. --- ### Micro Technology Europe and Automotive Electronics close - Published: 2013-08-20 - Modified: 2013-08-29 - URL: https://www.napierb2b.com/2013/08/micro-technology-europe-and-automotive-electronics-close/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications It's really sad to hear that David Williams has decided to call time on MT Publications, closing the company and shutting down both Micro Technology Europe and Automotive Electronics. The last issue of MTE was August and the last issue of AE was Q2. David has been a great publisher for the electronics industry, doing a wonderful job of taking over MTE at a difficult time and continuing to develop his titles, as well as launching shows in partnership with UMR. David is retiring, and we understand Steve Rogerson, editor of both titles, plans to grow his freelance business. --- ### New website launches from PSDE and BEST - Published: 2013-08-16 - Modified: 2013-08-29 - URL: https://www.napierb2b.com/2013/08/new-website-launches-from-psde-and-best/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications A couple of new website launches to check out, with a mobile site from PSDE and a refresh that adds more rich media to BEST (Battery and Energy Storage) magazine. --- ### Call for papers: PCIM 2014 - Published: 2013-08-08 - Modified: 2013-09-01 - URL: https://www.napierb2b.com/2013/08/call-for-papers-pcim-2014/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The call for papers for PCIM 2014, which will be held on 20th to 22nd of May 2014, is now open. Deadline for submissions is 15th October 2013. --- ### Call for papers: Smart Systems Integration 2014 - Published: 2013-08-07 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2013/08/call-for-papers-smart-systems-integration-2014/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The Smart Systems Integration 2014 call for papers is now open. Abstracts can be submitted by visiting the conference website, and they must be in by 15th October 2013. --- ### UBM plans for the future - Published: 2013-08-06 - Modified: 2013-09-01 - URL: https://www.napierb2b.com/2013/08/ubm-plans-for-the-future/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications Revenue fell by 11% in first half of 2013. Online revenue fell by 4%.   There's a great article in theMediaBriefing about UBM's plans to invest in future growth, and to transition to an "events-driven, digital content marketing business". Perhaps the most interesting thing for tech marketers is that UBM CEO David Levin said the company will have either sold its existing traditional media businesses in the Tech and Built Environment divisions or recast them as digital, events-driven content marketing brands by the end of 2013. Will the tech business be sold, or is the relaunch of a new "social" EETimes. com sufficient to make the brand fit UBM's model? I guess only time will tell. --- ### Electronics Design Show secures impressive keynote speakers - Published: 2013-07-31 - Modified: 2013-09-01 - URL: https://www.napierb2b.com/2013/07/electronics-design-show-secures-impressive-keynote-speakers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications It's great to see the big names in the electronics industry supporting events for engineers, and the Electronics Design Show conference has two very impressive keynote speakers. On the first day Pete Lomas, designer of the Raspberry Pi will no doubt attract attention, whilst Warren East, the recently retired chief executive of ARM, is an equally impressive speaker for the second day of the event. Congratulations to the team at Findlay for securing such big names for the event! --- ### The rise of Flipboard as a marketing tactic - Published: 2013-07-25 - Modified: 2013-09-04 - URL: https://www.napierb2b.com/2013/07/the-rise-of-flipboard-as-a-marketing-tactic/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology 6 Billion Pages Flipped a Month on Flipboard Prompted by the success of its user-created social magazines, Flipboard is no longer solely a mobile app and has been made available on the web. Previously, only users of the Flipboard app were able to view these magazines, but now users are able to share them with readers who don’t necessarily use the app, for instance through social media or email. Since the launch of Flipboard 2. 0 in March 2013, more than 2 million magazines have been made, covering every topic imaginable, and users of the app are able to collect and share articles, images, facts, quotes and more from the internet, forming a magazine focused on personal interests. Curated content has become an effective tactic within content marketing, and brands are already seeing the benefits of using others’ useful & informative content within their blogs and social media sites. Flipboard is essentially designed around curated content, and for this reason marketers should be adopting it as marketing tactic. Why not create your own brand magazine, using content from your owned media? It will only increase exposure, however it should be noted that if you opt to do this, we strongly recommend using it within curated content, in order to gain credibility. It is hoped that this web experience will increase Flipboards reader base across the internet, with these web magazines uniquely designed for desktop browsing, using the same look and feel as the traditional app. And with 6 billion pages... --- ### LinkedIn Launches Sponsored Updates - Published: 2013-07-25 - Modified: 2013-09-04 - URL: https://www.napierb2b.com/2013/07/linkedin-launches-sponsored-updates/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers 60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by marketing, and marketing is all about content. Among other things. With the somewhat annoying adage ‘content is king’ in mind, LinkedIn have stepped up its game and announced their launch of sponsored updates, a service that will enable any company to promote their updates, including video, images and presentations, to a much larger audience beyond their direct connections. Marketers may see greater benefits in using sponsored updates as opposed to LinkedIn’s current advertising system, simply because the posts will be integrated into members’ newsfeeds. This is likely to lead to increased interaction, as opposed to appearing in a side bar. Like typical LinkedIn ads, promotional posts will be available to companies via a bid-based auction, based on either cost-per-click (CPC) or cost-per-metric (CPM). Now bearing in mind that 60% of LinkedIn users have clicked on an ad on the site, with the potential increased interaction of sponsored updates, I’m definitely optimistic it is the way forward for B2B social media advertising. --- ### Marketers can no longer neglect mobile advertising - Published: 2013-07-16 - Modified: 2013-09-04 - URL: https://www.napierb2b.com/2013/07/marketers-can-no-longer-neglect-mobile-advertising/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques Global Mobile Ad Revenue Up by 82. 2% Smartphone growth may well be slowing down in some developed markets, but the growth of mobile advertising is anything but. According to recent figures from a global mobile advertising study, conducted by the IAB and IHS, the industry has seen an 82. 8 per cent rise between 2011 and 2012, as revenues hit $8. 9 billion. A breakdown of the figures show the highest growth rate at 88. 8% was search, followed by display (87. 3%) and messaging (40. 2%). These figures clearly indicate that search is the most popular advertising option, accounting for 52. 8% of the total global mobile advertising revenue. With Kimon Zorbas, CEO IAB Europe, describing it as a “monumental shift across communication platforms”, this report is proof that marketers can no longer bury their head in the sand, and wait until it’s passed. Mobile is global, and is growing at a rapid rate. Check out the report for further statistics! --- ### If brands don’t self-regulate, the FTC will… - Published: 2013-07-16 - Modified: 2013-09-04 - URL: https://www.napierb2b.com/2013/07/if-brands-dont-self-regulate-the-ftc-will/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Social Media for B2B Marketers Native Ads are Growing 39% a Year*, But 57% of Consumers Consider Them to Be Misleading Digital changed marketing. But you already knew that. Something else you will already recognise is that the power has shifted from the brand to the consumer, and it is this power that has resulted in marketers having to adapt with the consumer, and be, well, where the consumer is. Although not an entirely new concept (search marketing has been going since 2003), advances in technology has made it a whole lot easier for marketers to get their content in front of their audience, more recently through content streams... native advertising. While the principle of brands funding their content isn’t new (think years of newspaper and magazine advertorials), what is relatively new, however, is the scale in which native advertising has evolved, and it set to continue growing. Platforms such as Twitter, Facebook and more recently LinkedIn, have followed in Buzzfeed’s footsteps, by enabling brands to promote their content within users’ content streams (i. e. LinkedIn sponsored updates, Facebook sponsored stories and Twitter Promoted Tweets). Embraced by the social media giants’ and with a 39% yearly growth, it wouldn’t be unrealistic to presume native advertising is the way forward for digital marketing. While this may indeed be good news for marketers, it cannot be ignored that up to 57% of consumers consider native advertising, such as Facebook Sponsored Stories, and Twitters Promoted Posts, to be misleading. It has to be questioned whether this statistic is... --- ### New battery technology publication planned - Published: 2013-07-05 - Modified: 2013-09-01 - URL: https://www.napierb2b.com/2013/07/new-battery-technology-publication-planned/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications It's always good to hear that a new publication will be launched, and there certainly seems to be an opportunity in the world of battery technology. Battery Connections will be a bimonthly digital publication will be launched in the near future: keep checking Napier News for more information. --- ### Keywords for killer subject lines: infographic - Published: 2013-07-05 - Modified: 2013-09-04 - URL: https://www.napierb2b.com/2013/07/keywords-for-killer-subject-lines-infographic/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology “Alert” and “Breaking” will boost your open and click through rates by up to 77. 6% Words matter. More specifically, words in your email subject lines matter. The importance of keywords shouldn’t be limited to your content, calls-to-actions, even your SEO efforts. It is, in fact, crucial that you are using keywords effectively in your email subject lines, to optimise your chances of the email actually being opened. After all, you are one of a potentially large number of companies cluttering your prospects’ inboxes. But what makes your email worth reading over any of the others? Three words... the subject line. Even I am guilty of occasionally neglecting the importance of the subject line, but when you really think about it, your prospects don’t always have time or patience, and they aren’t all going to open your emails. It’s all well and good spending hours creating, heck even perfecting your email marketing efforts, but the truth of the matter is, if your subject line isn’t selling it to them, you’ve wasted your time. Now chances are I have probably spent the last two paragraphs telling you something that you already know. So based on Adestra’s Global Mobile Advertising Revenue report, I have created an infographic to enlighten you of the keywords you should be using and those that you should steer clear from. Enjoy. --- ### Mesago PCIM GmbH switches from i2i to Messe Frankfurt China for PCIM Asia - Published: 2013-07-01 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2013/07/mesago-pcim-gmbh-switches-from-i2i-to-messe-frankfurt-china-for-pcim-asia/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications, Napier Client News Mesago PCIM GmbH has decided to change partners for the PCIM Asia event. They will work with Messe Frankfurt China, organisers of the SPS Industrial Automation Fair Guangzhou, rather than i2i. This puts the power of two major exhibition companies behind PCIM Asia, and should help the event grow and develop. In turn, i2i has plans to launch a number of local shows, sponsored by Bodo's Power China and supported by Chinese Universities. These Power Electronics summits will be held in Suzhou, Harbin, Xian and Chengdu. --- ### funkschau creates brilliant sales promotion - AGAIN! - Published: 2013-06-28 - Modified: 2013-07-01 - URL: https://www.napierb2b.com/2013/06/funkschau-creates-brilliant-sales-promotion-again/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Without doubt, funkschau thinks up the most creative advertising promotions in our industry. In the past, they've offered discounts based upon the advertising buyer's age, on the age of the company advertising, and are now offering a discount based upon the sum of the digits of the advertiser's phone number to celebrate their 85th anniversary. Unfortunately the offer is only open to companies with a German landline number, but I love the idea, as it's another great way to get advertisers excited about the product. --- ### E&E International sees continued success - Published: 2013-06-25 - Modified: 2013-06-25 - URL: https://www.napierb2b.com/2013/06/ee-international-sees-continued-success/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Last year publish-industry launched E&E International, an English language title with global circulation. It's great to see that this move has been successful: it is published twice a year, with the second issue for 2013 due to be published at the end of July. With 15,000 print and 50,000 electronic circulation it has an impressive readership and it's great to see a new title doing well. --- ### Facebook introduces clickable hashtags - Published: 2013-06-21 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/06/facebook-introduces-clickable-hashtags/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers 10. 1% of tweets have at least one hashtag in their text while 20. 8% of retweets contain a hashtag* Perhaps you’re already an avid supporter of Facebook for B2B marketing? Or perhaps, like most B2B marketers, you have not been lured into the belief that Facebook is as effective as other social media sites such as twitter . The fact that twitter offers the ability to track (listen to) conversations using hashtags, makes the process of building relationships with customers and prospects just that bit easier. You may well already be tracking conversations by searching for, and clicking on, relevant #hashtagged words, something that even you probably saw as a unique feature. Well, perhaps not so ‘unique’ anymore. Facebook has recently announced their latest feature... the clickable #hashtag. If you are one of the many companies already using twitter, you can probably hazard a guess to how this may benefit you. So does Facebook potentially have a larger place in the world of B2B marketing, contrary to what some of us may have initially believed? It may take some time to know for sure, but my guess is that by providing a way to group conversations on particular topics, the gap between Facebook and twitter is about to get just that bit closer. *Source: Bongwon Suh, Lichan Hong, Peter Pirolli, and Ed H. Chi. Want to be Retweeted? Large Scale Analytics on Factors Impacting Retweet in Twitter Network. In Proc. of IEEE SocialCom 2010, Aug 20-22, 2010. Minneapolis, MN. --- ### ISC 2013 - Published: 2013-06-20 - Modified: 2013-06-20 - URL: https://www.napierb2b.com/2013/06/isc-2013/ - Categories: News About Napier - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech We had a great time at ISC (International Supercomputing Conference) 2013 with our client Panasas. Here are some images to give you a flavour of the event. --- ### Desktop site? Don't expect to see it in Google's mobile SERPs! - Published: 2013-06-18 - Modified: 2013-06-18 - URL: https://www.napierb2b.com/2013/06/desktop-site-dont-expect-to-see-it-in-googles-mobile-serps/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers 6% of the visits to Napier's website in the last year were from mobile devices Google is getting tough on websites that don't offer a mobile version and a good experience. THey've announced a change in mobile search rankings that means if you don't follow their mobile recommendations or if you make common configuration mistakes such as broken redirects or flagging smartphone-only errors, then your site will not rank highly in mobile search results. Whilst access from PCs remains the predominant interface to B2B websites, mobile devices are a significant percentage of the traffic and B2B marketers can't ignore mobile any longer. This move by Google is definitely going to force companies to have a strategy for supporting mobile access to websites and providing a good mobile experience. --- ### D11 presentation on internet trends - Published: 2013-06-18 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/06/d11-presentation-on-internet-trends/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology, Research for B2B Technology Marketers 15% of internet traffic is to/from mobile devices Interesting presentation from KPCB at D11 on internet trends. Whilst it inevitably focussed on consumers rather than business use, it's well worth a read to see where things are going and to understand the differences in behaviour from country to country and region to region. --- ### Bodo's Power to print in USA > Is print dead? In Europe there is clearly a market for it, with many readers still preferring this format, with print even having a future in the USA. - Published: 2013-06-17 - Modified: 2017-08-23 - URL: https://www.napierb2b.com/2013/06/bodos-power-to-print-in-usa/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Germany and German Tech Publications, USA and American Publications Is print dead? Well in Europe there is clearly a market for it, with many readers still preferring this format, and it appears that even in the USA print might still have a future. Bodo's Power has been steadily growing its print circulation in North America, from a few hundred in 2006 to over 5000 today: a number that now justifies printing in America, rather than shipping copies from Europe. From the July issue, around 6000 copies will be printed and distributed in the USA and Canada, making the total circulation around 25000. This is exciting news: it's always good to see publishers achieving success, particularly when they expand outside Europe. Whilst the circulation of 6000 is only going to reach a relatively small proportion of power designers in North America, it's still a significant number and the steady growth in subscribers suggests that there could be a lot more to come. It's an impressive step forward for Bodo and the publication and we will be watching to see how he builds from this success in the future. --- ### Copy test for EPP advertisers - October 2013 issue - Published: 2013-06-16 - Modified: 2013-06-18 - URL: https://www.napierb2b.com/2013/06/copy-test-for-epp-advertisers-october-2013-issue/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Research for B2B Technology Marketers Want to know whether your advert is working or not? EPP is offering an independent report that will tell you how much attention readers pay to your advertisement, including the headline, text, graphics and logos. You'll also get comparative figures from the other adverts in the issue, and can submit five questions to the research (for example you can ask about your company's reputation as well as finding out about the effectiveness of your advert). All adverts of 1/3 page or larger in the October issue will be entered into the copy test free of charge. --- ### BEEAs 2013 open for entries - Published: 2013-06-11 - Modified: 2013-06-18 - URL: https://www.napierb2b.com/2013/06/beeas-2013-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The BEEAs Awards 2013 are open for entries. With a genuine focus on the achievements of British engineers and companies, the BEEAs awards are highly valued (just ask our client, Outram, who won last year! ). This year's categories are: Consultancy of the Year Design Engineer of the Year Design Team of the Year Green Product of the Year Materials Application of the Year New Product of the Year (Electronic) New Product of the Year (Mechanical) Small Company of the Year Start Up of the Year Young Design Engineer of the Year The deadline for entries is 31st July 2013. Entry forms, and more information about the categories are available BEEAs website. --- ### Silverpop releases email benchmarking study - Published: 2013-06-06 - Modified: 2020-05-20 - URL: https://www.napierb2b.com/2013/06/silverpop-releases-email-benchmarking-study/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers The average open rate for emails about Industrial Manufacturing & Services is less than 18% We often get asked by clients to rate their email marketing campaigns. Whilst each campaign is different (and we'd never aim to be "just average"), benchmarking is a very useful exercise. One of the best resources to benchmark email campaign is the annual Silverpop Email Metrics Benchmarking Study, and they've just released the 2013 edition. Whilst they don't look specifically at every B2B technology industries, they do have a category for Industrial Manufacturing & Services ("industrial") as well as Computer Hardware, Telecom & Electronics ("computer hardware"). Some of the interesting facts from this research include: The mean unique open rate in industrial is 17. 8%, whilst it's just 13. 4% in computer hardware Email open rates are highest in APAC - more than double the open rates in the USA and EMEA In almost every sector the median is below the mean: i. e. more than 50% of campaigns have below-average performance Emails in the industrial sector achieve click-to-open rates of 13%, whilst in computer hardware the mean is just 11. 5%, and the median is only 7. 9% Hard bounces average 2% in industrial, and 3. 2% in computer hardware Unsubscribe rates are around 1/4 of one percent in both industries, and are pretty consistent from one geographic region to another The full report has lots more information and is recommended reading for anyone involved in email marketing. --- ### Subcon 2013: advanced manufacturing and subcontracting is alive and well in the UK - Published: 2013-06-06 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2013/06/subcon-2013-advanced-manufacturing-and-subcontracting-is-alive-and-well-in-the-uk/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications, Websites for B2B Technology It was great to be able to attend the Subcon and Advanced Manufacturing show this year: as a former engineer, it's good to see how many companies are still manufacturing products in the UK. And it's even better to see how they are using advanced manufacturing technology. Check out our highlights from the show below. --- ### Views of InfoSecurity 2013 - Published: 2013-06-05 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/06/views-of-infosecurity-2013/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications, Video Marketing in B2B Technology Did you make it to InfoSecurity this year? If not, here's a short video showing some of the best bits of the exhibtion. --- ### SupplyFrame goes for humour in this promo video - Published: 2013-06-05 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2013/06/supplyframe-goes-for-humour-in-this-promo-video/ - Categories: Electronics Media News - Tags: Video Marketing in B2B Technology You've got to hand it to the team at SupplyFrame: they certainly know how to get attention. They've just produced a new video showing how advertisers can "be there" when potential customers are searching for products. Here's the video they've produced: I also liked their recent interview with an engineer ("Engineer Insights"). This idea could build into some great research about how best to reach and influence engineers, and I hope that there will be more interviews in the future that probe a little more deeply into which marketing campaign work best. --- ### Call for Papers - DATE 2014 - Published: 2013-06-05 - Modified: 2013-06-05 - URL: https://www.napierb2b.com/2013/06/call-for-papers-date-2014/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech After a successful DATE 2013, the organisers of next year's event have issued a call for papers for 2014. Submissions are invited for the Exhibition Theatre, which is a forum on the exhibition floor, as well as for the in-depth technical tutorials held on the first day of the event and the popular Friday workshops. The deadline for the theatre presentations is 21st October 2013, whilst proposals for technical tutorials and workshops have to be submitted electronically by September 13, 2013. more information is available on the DATE website. --- ### Salesforce acquires ExactTarget - Published: 2013-06-05 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/06/salesforce-acquires-exacttarget/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques $2. 5Bn for email marketing! I'm pretty sure users of Salesforce. com will be smiling after the acquisition of ExactTarget: perhaps finally Salesforce will have a good email marketing system! it's an obvious move to address an area of weakness in the Salesforce offering, and with the current Salesforce strategy of "let's not worry about the money we're losing whilst we grow the company", the huge amounts of money involved probably isn't worrying Salesforce. In addition to the email marketing capabilities of ExactTarget, Salesforce is also acquiring Pardot, a marketing automation company that was acquired about nine months ago by ExactTarget. Perhaps this is the most interesting element of the deal for marketers: until now, marketing automation and CRM have typically been separated, with often clunky interfaces between them. If Salesforce can integrate marketing automation technology with its CRM, it might be possible to get closer to measuring the ROI of marketing activities right through to the final sale. --- ### Elektroniktidningen enters joint venture to launch Finnish electronics publication - Published: 2013-06-04 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2013/06/elektroniktidningen-enters-joint-venture-to-launch-finnish-electronics-publiction/ - Categories: Electronics Media News - Tags: Editor News and Updates, Finland and Finnish Technology Publications, Sweden and Swedish Tech Publications Great news for engineers in Finland, who are still morning the closure of Prosessori: Swedish publishing house Elektroniktidningen has joined with respected Finnish journalist Veijo Ojanperä to launch Elektroniikkalehti, a new dedicated Finnish new service for electronics engineers. With Veijo Ojanperä driving the editorial and Elektroniktidningen providing the website and handling the sales, I'm confident that this will be a product that both readers and advertisers will love. This is fabulous news. The Finnish electronics market is so much more than just Nokia: in fact it has one of the most dynamic start-up scenes in Europe (not just Angry Birds! ). There is a real market for a Finnish publication, and it was a real shame that a high-quality publication such as Prosessori had to close. So it was especially nice to hear the promise that Elektroniikkalehti will, "pick up where Prosessori left off. " Elektroniikkalehti is already up and running. The website is www. elektroniikkalehti. fi or you can use the shortcut www. etn. fi. --- ### Electropages adds in-app newsletters - Published: 2013-05-31 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/05/electropages-adds-in-app-newsletters/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Using Apps for B2B Tech Marketing Users of the Electropages app who subscribe the the email newsletter can now choose to have it sent via an alert directly to their handset or tablet. This isn't just a "nice-to-have" feature: Electropage's early research suggests that this delivery method increases page views: a finding that matches other research showing engagement to be much higher if read on either a tablet or a Smart Phone. We understand that there are plans to offer users the option to only receive product news / companies which are relevant to them. An Android version is planned for the Autumn, and Electropages will also roll out localised versions for China, Asia, Germany and Brazil by the end of this year. --- ### Cookie laws in Netherlands and Poland - Published: 2013-05-29 - Modified: 2013-05-29 - URL: https://www.napierb2b.com/2013/05/cookie-laws-in-netherlands-and-poland/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation Poland and the Netherlands have both passed legislation to implement the EU's "cookie directive". Whilst Poland takes a relaxed approach that is similar to the UK, the Netherlands has prohibited the placing of cookies unless there is express consent from the user. To find out more, read the article on the marketing law blog. --- ### Event success helps Findlay expand editorial team - Published: 2013-05-29 - Modified: 2013-05-29 - URL: https://www.napierb2b.com/2013/05/event-success-helps-findlay-expand-editorial-team/ - Categories: Electronics Media News - Tags: Editor News and Updates, Shows and Events for B2B Tech, UK and British Technology Publications I got an interesting news from Peter Ring, the publisher of New Electronics, talking about the success of the Electronics Design Show. He told me that they were "about 80% sold with and confident we’ll be sold out by the end of July". This is good news: with the Device Developers Conference and ESLive both reporting good results, perhaps we're seeing a renaissance of shows in the UK. Peter also told me that the success of the event is having a positive impact on editorial resources. In the last few months the New Electronics editorial team has doubled to four people: Tim Fryer joined as Deputy Editor and Surika Biring has been appointed as a full-time assistant to Laura Hopperton, who has been promoted to Web Editor. Peter told me that, "The success of the Show has enabled us to invest in expanding our editorial team which is very satisfying. " So this is a double success story: a UK event that is doing well and a publisher who is re-investing the profits. This is great to hear: a publisher who is not only optimistic about the future but who is prepared to make investments to ensure long term success. Other publishers take note! --- ### The death of unbiased technology journalism? - Published: 2013-05-29 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2013/05/the-death-of-unbiased-technology-journalism/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology i think every technology marketer should read Jim Turley's excellent article Consider the Source. It's the best analysis of the impact of the growth of owned media on your customers (whether you are in the electronic components sector or any other B2B technology market). As marketers there is only one conclusion that can be drawn: owned media, whether it's a company blog, another publication or a content marketing campaign, needs credibility to succeed. Trade press works because there is some element of trust in the independence and quality of the content. The media landscape is changing, with owned media taking a larger share of the pie, but if the filter that readers apply to your content by "considering the source" is too strong companies will soon find that the control over content doesn't necessarily equate to influence over customers' views, perceptions and preferences. --- ### UK Device Developers Conference attracts 170 engineers - Published: 2013-05-29 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/05/uk-device-developers-conference-attracts-170-engineers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I keep saying that it's hard to run events in the UK, so it's great to see that the first year of the UK Device Developers' Conference has been a success. The event was held in three locations - Bristol, Cambridge and Manchester - and attracted 30 vendors and more than 170 engineers. Whilst not all the locations were as successful as others, I understand that exhibitors were generally very happy with the results of the inaugural events. I really hope that Energi-Tech can build on this initial momentum and continue to grow the conference. There's no lack of ambition for the Device Developers' Conference. "All in all, we feel that this first event was a success and we are looking forwarding to running it again in May 2014,' Richard Blackburn, Event Organiser told me. "Many of the vendors have already offered sponsorship for next year's event and many delegates have said they would come again. We have a lot of new ideas for next year's content and we may look at running it in Scotland also. " I certainly wish the conference the best of luck! --- ### New Napier video - how to use social media to enhance B2B events - Published: 2013-05-28 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/05/new-napier-video-how-to-use-social-media-to-enhance-b2b-events/ - Categories: News About Napier - Tags: Social Media for B2B Marketers, Video Marketing in B2B Technology One of the most effective uses of social media in B2B marketing is to build buzz around events. Our latest video explains some of the techniques that leading companies use to promote their B2B events on channels such as LinkedIn, twitter and even Facebook. View all our videos on the Napier YouTube Channel. --- ### Retired but still busy! - Published: 2013-05-24 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/05/retired-but-still-busy/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications It's nice to hear that popular journalist Siegfried Best hasn't slowed down since his retirement. As well continuing to write technical articles on topics such as RF, analogue and EMI, he's also providing translation services. And now Siegfried has now got his HAM radio licence. Other HAMs will want to know that Siegfried's call sign is DO5SBA. --- ### SupplyFrame research tells you how electronics marketers spend their budget - Published: 2013-05-24 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2013/05/supplyframe-research-tells-you-how-electronics-marketers-spend-their-budget/ - Categories: Electronics Media News - Tags: Inbound Marketing for B2B Technology, Research for B2B Technology Marketers There's some great research from SupplyFrame that benchmarks the breakdown of marketing budgets in the electronic components industry. Whilst there have been similar studies, this is the first time I've seen results that are specific to the electronics industry. The results are summarised in a great infographic, and I'd also recommend you read SupplyFrame's post that gives you the background to the marketing spend analysis project. --- ### Glamourous Milton Keynes attracts electronics purchasers to ES Live 2013 - Published: 2013-05-24 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2013/05/glamourous-milton-keynes-attracts-electronics-purchasers-to-es-live-2013/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Many people thought the decision to move ES Live from Reading to Milton Keynes was a brave move: not only was it taking the event away from the M4/M40 technology corridor, but Milton Keynes certainly isn't a glamourous place to visit. Well OK, Reading isn't a well-known tourist trap either! The concrete cows and the MK Dons stadium didn't deter visitors or exhibitors: this year's event attracted a total of 91 exhibitors and saw visitor numbers jump by 47% to 697. The networking dinner was also popular, with 242 people enjoying the food. Next year, the event will return to Sadiummk on Thursday 15th May. I'd love to see the steady increase in attendance continue. --- ### PCIM visitors up by 15% - Published: 2013-05-18 - Modified: 2013-05-29 - URL: https://www.napierb2b.com/2013/05/pcim-visitors-up-by-15/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Although I couldn't make it to the show, I'm hearing very positive comments about PCIM Europe from the Napier team who were there, our clients, and other attendees. The visitor numbers grew by an impressive 15 % to 7,883 (2012: 6,874) and exhibitor numbers were up to 395 (2012: 365) Whilst there was a slight fall in conference attendees, the 726 delegates who did attend (2012: 744) still represents a very successful event. It's great to see the show continue to grow, and I'm confident that it will continue to grow, particularly as energy efficiency will be a key issue for many years to come. --- ### FAST Group acquired by Findlay Media - Published: 2013-05-16 - Modified: 2013-05-17 - URL: https://www.napierb2b.com/2013/05/fast-group-acquired-by-findlay-media/ - Categories: Electronics Media News - Tags: Editor News and Updates, Shows and Events for B2B Tech, UK and British Technology Publications It's good to see that Findlay Media is looking to expand, and has acquired the FAST Group of products - FAST magazine (Fastening & Assembly Solutions and Technology), the biannual FAST Exhibition, and content rich Fastening Solutions website (www. fastening-solutions. co. uk) - from NewbyCom Ltd. Anyone involved in the fastening market - including our client PennEngineering - knows how influential the publications and show are, and it's great to see Findlay investing in them. They've also made the very sensible moves of retaining Mark Newby as an integral part of the FAST team in the role of Sales Director and Paul Gay as Editor of FAST magazine and the Fast Solutions website. Both Mark and Paul are central to the success of FAST, and it's great to see that Findlay has recognised they are buying talent as well as publications. The FAST publications and show are great complementary additions to the Findlay portfolio, and I'm optimistic that this move will benefit both Findlay and FAST. --- ### New Napier videos on marketing technology - Published: 2013-05-10 - Modified: 2013-06-03 - URL: https://www.napierb2b.com/2013/05/new-napier-videos-on-marketing-technology/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology Having problems getting up to speed with the latest marketing technology? Perhaps our videos can help. If you're thinking of using QR codes in your next campaign, this video will explain the basics of QR codes, and also give you some ideas of where to use them. A topic that generates lots of questions from our clients are the reports that they receive from publishers about their online advertising campaigns. They rarely - if ever - match exactly the stats from Google Analytics. This short video explains the main reasons why you would expect to see a difference: if GA reports fewer visits than the publisher, it doesn't mean the publisher has padded their stats! View all our videos on the Napier YouTube Channel. --- ### BEEAs awards open for entries - Published: 2013-05-08 - Modified: 2013-05-08 - URL: https://www.napierb2b.com/2013/05/beeas-awards-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Findlay's British Engineering Excellence Awards are now open for entries. After the success of our client, Outram, last year everyone at Napier has a real affection for the awards, and we're looking forward to another great luncheon. To enter visit the BEEAs website. --- ### Indian shows increase space - Published: 2013-05-01 - Modified: 2013-05-12 - URL: https://www.napierb2b.com/2013/05/indian-shows-increase-space/ - Categories: Electronics Media News - Tags: India and Indian Technology Publications, Napier Client News, Shows and Events for B2B Tech The organisers of electronica India and productronica India, which will take place at Pragati Maidan, New Dehli from 4th to 6th September 2013, have announced that they've increased exhibition space to 15,000 square meters. Whilst it's obviously easier to grow events in a dynamic market such as India, it's great to see such a successful show. --- ### New video - how to brief your agency - Published: 2013-04-29 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2013/04/new-video-how-to-brief-your-agency/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology Want to get the best out of your agency? Improving your campaign briefs is one great way of getting other results. If your agency isn't helping you improve your briefs, then why not have a look at this short video we've produced to help our clients clearly explain the results they expect from campaigns we run. View more of our videos on the Napier YouTube Channel. --- ### Weka to hold 2nd ICT Media Summit - Published: 2013-04-29 - Modified: 2013-05-01 - URL: https://www.napierb2b.com/2013/04/weka-to-hold-2nd-ict-media-summit/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The first ICT MEDIA SUMMIT was a real success, and it's great to see that Weka is making it an annual event. The second summit will take place in Haar, near Munich on 15th May, and will focus on the topic "Too much information - information overload of ICT decision makers and the consequences to your market communications". --- ### Svet mehatronike secures 400 paid subscribers in one month! - Published: 2013-04-28 - Modified: 2013-05-12 - URL: https://www.napierb2b.com/2013/04/svet-mehatronike-secures-400-paid-subscribers-in-one-month/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Svet mehatronike magazine has an interesting business model - a paid-for subscription of just 4 Euros per year. As I said in an earlier blog post, whilst we're not talking large amounts of money, it will be interesting to see whether engineers are prepared to make the effort to sign up and pay. As it turns out, they are! Svet mehatronike has secured 400 paid subscriptions in just one month. And the publishers, AX elektronika d. o. o. , have decided to increase the print run from 3,000 to 3,500 for the second issue. Of course, we're a long way from all - or even most - of the subscribers paying for the magazine. But there is no question that getting 400 people to part with real money in just one month is a major achievement, and it will be interesting to see whether the subscriptions will continue to grow rapidly. If Svet mehatronike builds a large base of paid subscribers, that circulation is going to be very valuable and I'm sure it will ensure a great future for the magazine. --- ### Italian publisher launches new strategy for online content - Published: 2013-04-24 - Modified: 2013-04-24 - URL: https://www.napierb2b.com/2013/04/italian-publisher-launches-new-strategy-for-online-content/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications It's a fair critism that the biggest Italian publishers have struggled to match other countries in the quality of their online presence. This could change! Fiera Milano Media, publishers of Automazione e Strumentazione, Automazione Oggi, Fieldbus & Networks, Elettronica Oggi, Embedded, EONews, RMO Rivista di Meccanica Oggi, Progettare, Fluidotecnica and Energie & Ambiente Oggi are planning to launch five new specialised portals in early May under the generic brand Tech Plus. The five portals are: Elettronica Plus (www. elettronica-plus. it) is the portal covering electronics, from semiconductor to test and measurement systems. It will supplement Elettronica Oggi, Embedded, EO News and new vertical titles EO Medical, Power EO and EO Lighting. Automazione Plus (www. automazione-plus. it) is the channel dedicated to the technologies and processes to get the best machinery and equipment, while improving the safety and quality of work. This portal complements Automazione e Strumentazione, Automazione Oggi, Fieldbus & Networks and Soluzioni Software per l’Industria. Meccanica Plus (www. meccanica-plus. it) was created for an industry that is now one of the most dynamic players of the Italian exports. Content will be contributed from journalists at RMO – Rivista di Meccanica Oggi, Progettare, Fluidotecnica and Uomini & Imprese. Energia Plus (www. energia-plus. it) will have strong synergies with other portals, especially those dedicated to the automation and the Environment. Energy Plus will also benefit from the expertise brought by the editorial staff of Energie & Ambiente Oggi. Ambiente Plus (www. ambiente-plus. it) covers water management; control and treatment of emissions;... --- ### Reed's Electronics Bulletins achieve good results - Published: 2013-04-24 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2013/04/reeds-electronics-bulletins-achieve-good-results/ - Categories: Electronics Media News - Tags: Email Marketing for B2B Technology, Europe and Pan-European Technology Publications Maybe we won't be saying goodbye to Reed quite as quickly as we thought. Although their closure of EPN and the move of EDN Europe to EBP seemed to herald the end, even insiders have been surprised at the success of their Electronics Bulletin eNewsletter. The subscribers to EPN and EDNE were added to the existing list of 32,000, yet the opt-out rate for the first mailing was only 1%. Whilst the total circulation of this first bulletin was about 69,000, Reed is only pitching a circulation of 50K, allowing them to not only manage opt-outs, but also to over-deliver. It didn't seem to be that recipients were just ignoring the emails: up to four adverts can be included in the newsletter, and the average number of clicks per insertion was around 400. This is higher than any of the editorial newsletters that Reed produced (although from a far bigger circulation). What does this mean? Are engineers not bothering to unsubscribe unless emails get really annoying? Probably. This might even mean that publishers start sharing lists between different brands. Does it mean that newsletters with high-quality editorial are a waste of time? I don't think so. I do believe that providing simple, clear links to news stories is much more important than providing detailed editorial content within the email. In the IT sector there are publications that are entirely driven by advertisers' content. Can Electronics Bulletin bulletin get advertisers who provide value-added content and do the same? I think that,... --- ### Great model of the engineer's product selection process from SupplyFrame - Published: 2013-04-24 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2013/04/great-model-of-the-engineers-product-selectio-process-from-supplyframe/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, USA and American Publications I really like this model of how engineers select and buy products from SupplyFrame. In their full article about the engineer's design-in journey, they also pull out some great stats from research conducted by other companies. For example, as much as 67% of the buying process can be conducted online! Well worth a read. It's also worth checking out the three-part series of articles that SupplyFrame have written about the digital sales and marketing channel: useful information and great ideas to help you improve your campaigns. --- ### Custom electronic magazines from OpenSystems Media - Published: 2013-04-21 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/04/custom-electronic-magazines-from-opensystems-media/ - Categories: Electronics Media News - Tags: Napier Client News, USA and American Publications OpenSystems Media has announced their Custom E-mag Initiative, which gives clients the chance to create their own branded, lead-generating digital magazine. OpenSystems Media will create an interactive digital publication, including white papers, product and company video clips, display ads, topical articles, hyperlinks to additional resources, social media interfaces, and product announcements. A demo is available at custom. opensystemsmedia. com. Of course it's now pretty easy to create "flip book" electronic magazines yourself. Publishers, however, have a huge advantage because they can distribute the publication, and I suspect this will be one of the main reasons companies choose to partner with OpenSystems Media. We're promised that the branded E-mag will be distributed to a targeted list of more than 30,000 embedded engineers, plus promoted across OpenSystems Media websites (www. opensystemsmedia. com), OpenSystems Media E-letters, and on social media websites. Additionally, it can be added to the Apple, Amazon, and Samsug app stores, or converted to print. Will custom publishing grow in the same way that it has in many consumer sectors? It's certainly possible, and we'll be watching for the first successful custom publications from OpenSystems Media. --- ### OpenSystems Media comments on changes at UBM - Published: 2013-04-20 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/04/opensystems-media-comments-on-changes-at-ubm/ - Categories: Electronics Media News - Tags: Napier Client News A great thing about blogging is that you get to write what you want: you don't need to take into account contributions from others. But there are times when others say things really well, and I was particularly impressed with the following email sent out by Patrick Hopper of OpenSystems Media. He doesn't launch into an attack on UBM, and actually points out they're really good at running trade shows. He also takes a positive view, and I always love to see a confident publisher! You may have got your own copy of the email, but if not, here it is: Dear Mike, There has been much commotion and discussion over the past several days regarding UBM shutting down all its print entities and laying off scores of employees. I wanted to write briefly to compare OpenSystems Media’s vision to provide some assurance in the market. Journalist and marketing strategist Lou Covey mentioned in his blog on 4/10, “If you are a media company, the door of opportunity has just swung wide open for you to fill the gap with independent content... . " We certainly agree. Do we feel print is dead? No. Do we believe the UBM print model is dead? Yes and arguably, so did they, which is why they are sticking to what they do best: tradeshows. They are the #4 largest tradeshow producer only behind Reed, Messe Frankfurt and GL. We will continue to support UBM and their tradeshows as a media sponsor as well... --- ### Call for papers: Research to Industry R2i2 - Published: 2013-04-20 - Modified: 2013-05-12 - URL: https://www.napierb2b.com/2013/04/call-for-papers-research-to-industry-r2i2/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications Abstracts are now invited for submission from the UK’s electronics academic community for presenting at the second Research to Industry event on 3rd July 2013, at Loughborough University. The organisers are seeking short (~200 words) abstracts outlining your: research project, research portfolio or research facility that you would like to present to industry in a short 5 minute pitch at R2i2. The deadline for abstracts is 24th May 2013, and they should be submitted to Dr Darren Cadman, IeMRC Research coordinator: d. a. cadman@lboro. ac. uk --- ### Don't give me technical information, give me a great deal! - Published: 2013-04-15 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/04/dont-give-me-technical-information-give-me-a-great-deal/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology There's an interesting new website that should be launching very soon, softei. com. The site is different from the normal technical content-driven trade media as it aims to "provide those who purchase and specify electronic components, instruments, software, machinery and services with details of special offers and promotions from around the globe". This is a nice idea, which will no doubt give purchasers an opportunity to find ways to save money during production, as well as providing engineers with development kit deals. The site's editor is Caroline Hayes and the company's managing director is Andy Pratt, so there is no shortage of experience behind this venture. UPDATE - 24th April - the site is now live! --- ### Will we start seeing paywalls for trade media? - Published: 2013-04-15 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/04/will-we-start-seeing-paywalls-for-trade-media/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in three years' time. It's unlikely that we will see such a dramatic move from trade press, as much of their content is generated by manufacturers and service providers for promotional reasons: they don't want to limit their audience. But, if mainstream media does move to a paywall model, then I'm sure we will see some of the higher-quality trade press experimenting with paid subscriptions. --- ### Call for papers: SAME 2013 - Published: 2013-04-12 - Modified: 2013-04-15 - URL: https://www.napierb2b.com/2013/04/call-for-papers-same-2013/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of SAME 2013 have issued a call for papers focused on Applications of Sensor Technology, which can cover example applications, systems, IC development, firmware or software. Abstracts must be submitted by 15th May 2013, with final deadlines for the paper and slides 20th June and 20th July respectively. Submission instructions and a template for the abstract are available on the SAME website. --- ### What's going on at UBM? - Published: 2013-04-12 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2013/04/whats-going-on-at-ubm/ - Categories: Electronics Media News - Tags: USA and American Publications I normally try to focus on the European electronics media, but the changes across the pond at UBM Electronics are so far-reaching that I thought I should discuss them in Napier News. I'm on my way back from holiday, so haven't seen what anyone else has said, but have a 13-hour flight to think about the changes. The main news is that UBM is closing all of its print titles in the electronics sector, which means no more print copies of EDN in the USA. Test & Measurement World online is also closing, although visitors will be routed to the T&M Design Center on EDN. com. Kathy Astromoff is also leaving UBM. So is this just a reorganisation, or is there something deeper happening? The key paragraph of the announcement from UBM says: "UBM Tech is moving to a new community-focused strategy that unites our world-class industry events with our digital brands and supports them both with advanced analytics technology to provide members a continuous information and experience based on shared interests and peer-to-peer learning. In doing so, UBM Tech events will flourish beyond their live exhibition dates through like-minded UBM Tech digital brands that will keep the interaction and discussions alive before, during and after the events themselves. " UBM has been talking about a "community-focussed" strategy and "peer-to-peer learning" for some time – certainly these were two of their themes at electronica last year. But will this work? The challenges of getting engineers to talk about technical issues... --- ### ElectronicWorld Publishing strengthens editorial with regular contributions from Caroline Hayes - Published: 2013-04-12 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2013/04/electronicworld-publishing-strengthens-editorial-with-regular-contributions-from-caroline-hayes/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications ElectronicWorld Publishing has signed up popular journalist Caroline Hayes to contribute a regular monthly column for the ECW Newsletter and EIU Magazine. It's not only good to see that Caroline is very much in demand after the closure of EPN, but it's also great that publishers are investing in high quality, original editorial content. I'll definitely be a regular reader! --- ### DATE continues to grow with 1600 attendees - Published: 2013-04-07 - Modified: 2013-05-16 - URL: https://www.napierb2b.com/2013/04/date-continues-to-grow-with-1600-attendees/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech This year, the DATE conference and exhibition attracted 1,600 visitors, and held 122 tutorials and 304 Friday workshops. This represents impressive and consistent growth – the show has been growing attendance by around 40% a year for the last three years. The event continues to have global influence, with 32% of attendees from outside Europe. France (22%), the USA (17%) and Germany (15%) are the countries that send the most delegates. It's clear that in Europe some events continue to thrive, and DATE is perhaps the most impressive in terms of growth. Can they continue to deliver even more visitors in 2014, when the event will take place in Dresden, Germany from 24th to 28th March? As the number of attendees increases, maintaining a 40% increase every year gets hard, but with the momentum behind the show, I wouldn't bet against it! --- ### How important are page views to online advertisers? - Published: 2013-04-04 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/04/how-important-are-page-views-to-online-advertisers/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques Whilst many online trade publications drive their revenue directly from page views, it's apparent to savvy advertisers that not all page views are equal. Those sneaky iPhone or Android stories that bump up the views from search engine traffic that is clearly not targeted to the advertisers' desired audience are one example of why we need to think beyond growing page views. John Ridding, CEO of the Financial Times, recently highlighted the issue, saying that, “Broad measures of traffic don’t cut it in our world. Depth of our relationship, frequency of visits, readership, return on those readers... what advertisers and more sophisticated players are increasingly . ” Read more here... Ridding also recently talked about the move of newspapers to place content behind paywalls. Paywalls are fabulous indicators of the quality of online pageviews, but a very challenging model when the content is available from other sources. It's unlikely that we will see many trade publications take this route, as they will have to move away from the current model of predominantly using manufacturers' content to one of providing deep insight an opinion. Ridding does a great job of highlighting the many new skills that publishers have to develop to run sites that use paywalls. --- ### Dave Ingle joins Napier - Published: 2013-04-02 - Modified: 2023-08-23 - URL: https://www.napierb2b.com/2013/04/dave-ingle-joins-napier/ - Categories: News About Napier - Tags: PR and Media Relations for B2B Tech After working with Napier on a contract basis for the last 3 months, Dave Ingle has joined the Napier team on a perminant basis. We're all delighted to have someone with such great experience working for global B2B technology brands at some of the world's largest agencies. Dave also brings a wealth of overseas experience, and has outstanding knowledge of PR and marketing in the Middle East. It's also great to get another engineer on the team: Dave's technical knowledge will be invaluable in building insight about our clients, their technology and their markets. Welcome Dave! --- ### Google launches tools to uncover effectiveness of mobile advertising - Published: 2013-04-01 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2013/04/google-launches-tools-to-uncover-effectiveness-of-mobile-advertising/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, SEO for B2B Technology Marketers Google continues to work hard to grow its mobile advertising revenue, launching a suite of tools to help advertisers assign a value to their mobile ads. Whilst most B2B tech advertising continues to focus on desktop search, it's inevitable that mobile will become a bigger part of the mix in the future. Check out Google's video to how the tools could help your mobile campaign: --- ### Joe Bush takes over as editor of Automation - Published: 2013-03-26 - Modified: 2013-04-14 - URL: https://www.napierb2b.com/2013/03/joe-bush-takes-over-as-editor-of-automation/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Joe Bush has taken over as editor of Automation, the UK title. He has replaced Neil Mead. --- ### Smart Systems Integration reports same strong attendance as 2012 - Published: 2013-03-17 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2013/03/smart-systems-integration-reports-same-strong-attendance-as-2012/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech The organisers of rel="nofollow"Smart Systems Integration have announced that this year's event achieved the same strong levels of attendance as last year. They've also posted some images from the event online. --- ### Getting into the business press: new Napier video - Published: 2013-03-15 - Modified: 2013-06-03 - URL: https://www.napierb2b.com/2013/03/getting-into-the-business-press-new-napier-video/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology Although the trade media is key to most B2B technology campaigns, it's often important to reach influencers through the business press. But how do you get business journalists interested in B2B tech? This video explains how we help our customers secure this valuable coverage. View more videos on the Napier YouTube Channel. --- ### Technologies magazine to close at end of March - Published: 2013-03-15 - Modified: 2013-03-15 - URL: https://www.napierb2b.com/2013/03/technologies-magazine-to-close-at-end-of-march/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Israel and Israeli Technology Publications Sad news: Technologies, the popular Israeli title, is to close at the end of the month. The publisher, K. D. C Technologies Ltd made the decision to cease trading at the beginning of the week. There is some speculation that the brand might be purchased, or that the editorial team might start up a new title: we will let you know if there is any announcement. --- ### Google Translate now offers a phrasebook - Published: 2013-03-15 - Modified: 2016-07-06 - URL: https://www.napierb2b.com/2013/03/google-translate-now-offers-a-phrasebook/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech, SEO for B2B Technology Marketers Google has just added the capability to create your own custom phrasebook for translations. Does this mean the end of the translation business? Of course not! Whilst it is true that machine translation is improving, and in the technology space having a list of translations for specific phrases is an important element of getting good translations, we're still a long way from machines being able to produce text that sounds like a human has written it. Or even reliably communicate the key message. Whilst it's interesting to see the work that is being put into machine translation, there is such a huge gap between getting the gist of something written in another language - machine translation is awesome at helping people do this - and communicating in an effective and persuasive way. I think we're still a long way from the point where computers will provide an acceptable translation of PR and marketing materials. And a very long way from when they will provide effective translation. --- ### Fortronic LED and lighting forum - Published: 2013-03-11 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/03/fortronic-led-and-lighting-forum/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The first Fortronic LED and lighting forum will be be held at the Williams F1 Conference Centre, Oxford on 26th March. The conference is split into a morning of technical presentations and a set of afternoon workshops, and there will be an exhibition open for the whole day. To attend, simply register on the Fortronic website. --- ### Fare Elettronica switches to 100% digital distribution - Published: 2013-03-11 - Modified: 2013-03-11 - URL: https://www.napierb2b.com/2013/03/fare-elettronica-switches-to-100-digital-distribution/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications The March issue of Fare Elettronica will be the last as a print magazine, and starting from the April issue, Fare Elettronica will be only available in PDF format as a digital magazine. Readers of the publication have been encouraged to switch to a digital subscription since the first digital version. The publishers have also decided to focus on education, with about 6,400 more digital copies being distributed to engineering schools, colleges and universities, as well as a promise of a massive email marketing campaign to get readers who are gearing up for a career in electronic engineering. Currently the total circulation is around 10,000. Whilst the move to digital distribution is not a surprise, and reflects the strategy chosen by many other publications, the decision to focus on the education sector is interesting. Whilst many companies have programmes to win fans amongst students, before they get a job, it may be harder to get advertising budget for campaigns that have such a long-term payback. Hopefully the number of engineers reading Fare Elettronica will also continue to grow, making Fare a great choice for reaching the engineers of today and tomorrow. --- ### PCIM focuses on energy storage - Published: 2013-03-08 - Modified: 2013-03-08 - URL: https://www.napierb2b.com/2013/03/pcim-focuses-on-energy-storage/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of PCIM have announced that there will be a special focus area of the exhibition for energy storage. Will battery technology becoming increasingly important for many different applications, this is a great move and will complement the papers on energy storage that will be presented at the conference. PCIM isn't the only show reporting good news: I also heard that productronica has 100 more exhibitors that 2011 signed up, and many of these are new exhibitors. It's great to see that – in Germany, at least – shows continue to be a strong marketing channel. --- ### Embedded World reports increase in visitors and exhibitors - Published: 2013-03-03 - Modified: 2013-03-05 - URL: https://www.napierb2b.com/2013/03/embedded-world-reports-increase-in-visitors-and-exhibitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of Embedded World have reported a small increase in the visitors to 22,500 and an increase in exhibitors to 900. It's good to see that the attendance has grown: most people I spoke with felt that the show felt bigger, but that the aisles were a little quiet on the first and last day. There's no doubt, however, that the show was a genuine success and will continue to be one of those events that embedded companies simply can't miss. I'm looking forward to next year! --- ### Graham Prophet to continue as editor of EDN-Europe - Published: 2013-03-01 - Modified: 2013-03-01 - URL: https://www.napierb2b.com/2013/03/graham-prophet-to-continue-as-editor-of-edn-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates In what must have been one of the easiest decisions he has had to make, André Rousselot has named Graham Prophet as the editor of EDN-Europe. Whilst there was no requirement for EBP to take Graham when they acquired the licence to publish EDN-Europe, Graham had become synonymous with the title, and it would have been crazy to appoint someone else. Having said that, times are tough for publishers, so I'm really pleased that Andre has made the decision to invest in a great journalist, and hope that EDN-Europe goes from strength to strength. Any publisher who is prepared to invest in journalistic talent deserves to do well! --- ### Caroline Hayes returns to IML as features editor for EPDT - Published: 2013-03-01 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2013/03/caroline-hayes-returns-to-iml-as-features-editor-for-epdt/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications I really pleased that, despite being just a couple of weeks since the closure of EPN was announced, popular journalist Caroline Hayes has already got another role. She will be returning to IML as the features editor of EPDT, working on a freelance basis. It's great to see that a journalist like Caroline has been snapped up so quickly, and it's also nice to see that IML is delivering on its promise to invest in EPDT. Congratulations to Caroline on her new role, and to EPDT for securing such a good journalist. --- ### Selezione Innovation Awards return for 2013 - Published: 2013-02-27 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/02/selezione-innovation-awards-return-for-2013/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Italy and Italian Publications, Websites for B2B Technology After the success of previous years, Selezione di Elettronica has announced that the popular Innovation Awards will run again this year. The shortlist of products (components, systems, equipments and software will be selected by the editorial staff on the basis of innovative design, architecture, price and performance. Italian engineers will then be able to vote for their favourites on the Selezione di Elettronica website. Winners will be announced at the Innovation Award Gala. --- ### New French Online Publication, L'Embarqué, Launches - Published: 2013-02-21 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2013/02/new-french-publication-l-embarque-launches/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, France and French Technology Publications It may surprise some people - George Bush amongst them - that when it comes to the IT press, France has the most entrepreneurial journalists in Europe. The media landscape is dominated by blogs and online publications run by the journalists who edit them. So I was delighted to hear that the same is beginning to happen in the electronics sector. Pierrick Arlot and François Gauthier have announced the launch of a new online publication, L'Embarqué ("The Embedded"), with a website; daily and weekly email newsletters and a quarterly digital magazine. They're not only informing French engineers, as they will also publish an English language email newsletter that will update readers on news related to the French embedded market. The publication will cover news related to embedded hardware and software technology, as well as including market research and issues related to working in the embedded market. This is great news. In B2B trade media, it's becoming harder for large publishing companies with their unavoidable overheads, to be profitable. Either publishers need to offer a much broader range of services, or the model need to change. Whilst it's not easy for journalists to start their own publications, when it works a higher percentage of the income ends up with the journalists that create the value. This has to be a good thing. And France is suffering from a lack of electronics publications: there's no possibility that this new title will lead to an overcrowded market! I wish Pierrick and François the... --- ### SupplyFrame launches widget adverts to show off online design tools - Published: 2013-02-15 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2013/02/supplyframe-launches-widget-adverts-to-show-off-online-design-tools/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, USA and American Publications SupplyFrame can now support dynamic ads that include widgets. With increasing numbers of component suppliers launching online design tools - and most of those creating widgets to allow access to these tools from other sites - the idea of being able to embed the widget in an advert is an attractive proposition. The widget ads are a nice innovation, and they they offer a great opportunity for advertisers to measure their campaigns based upon commercial results. I'm wondering how long it will be until they're sold based upon the number of users of the widgets, rather than an impression-based charging scheme. And surely we're not that far away from the time when a publisher has the confidence to work with an advertiser with payment based upon a share of the revenue that the campaign generates. --- ### Popular journalist Paul Marsh returns to electronics - Published: 2013-02-15 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2013/02/popular-journalist-paul-marsh-returns-to-electronics/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications It seems to be all change for journalists in the electronics sector. And this is news that I know many people will welcome: Paul Marsh is planning a return to electronics journalism after a absence of a few years. Paul is one of the journalists with the technical background - including a degree in electronic engineering - that enabled him to understand products, technologies and markets. His impressive CV includes spells at New Electronics and EETimes, and he has also held the editor position for both CiE and Electronics. Paul has a broad range of skills, and tells me that he's now pretty good at layout, having done quite a lot of work with InDesign, as well having developed his journalism and copywriting skills. --- ### Cliff Keys leaves Darnell - Published: 2013-02-15 - Modified: 2013-02-15 - URL: https://www.napierb2b.com/2013/02/cliff-keys-leaves-darnell/ - Categories: Electronics Media News - Tags: Editor News and Updates, Napier Client News, USA and American Publications Cliff Keys has left Darnell, a publisher Cliff joined about six months ago. This leaves Darnell without a European editor, which may make their push into Europe more difficult if they cannot find a suitable replacement. We understand that Cliff is planning to focus on freelance writing, although we are sure that a number of publishers would be interested in hiring such an experienced journalist. --- ### EBP plans a future of growth for EDN-Europe - Published: 2013-02-14 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2013/02/ebp-plans-a-future-of-growth-for-edn-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications With the news about the transfer of EDN-Europe from RBI to EBP now official, I had a quick chat with new publisher, Andre Rousselot, to find out about his plans for the publication. I have to say, I was pretty impressed. The first thing Andre talked about was his belief in the future of EDN Europe, saying "this is a good opportunity to bring EDN-Europe back on a growth track. " Andre also promised that the contract provides access to content generated by journalists working for the American edition of EDN, and all content produced by EE Times Europe Editors will also be available including content from EETE design Lines, a much needed boost to the volume of quality content that Andre thinks will be, “multiplying available content for EDN-Europe by a factor of 5″ I also couldn't resist asking about print. With the hard-copy edition of EE Times generating strong revenue for EBP, would we see a print version of EDN-Europe? Andre was a little more cagey with his response, saying, "I am not ruling it out but we first need to get things going. " His initial goal is to develop the circulation, and he will be able to access the EDN US database of European users, geotarget visitors to EDN. com, as well as being able to build on the existing EBP database of 107,000 readers in Europe. The EDN-Europe logo has also been refreshed as part of the relaunch. More details will be available when the... --- ### Mick Elliott promises to continue publishing his Disti Blog - Published: 2013-02-14 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2013/02/mick-elliott-promises-to-continue-publishing-his-disti-blog/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates It's not all bad news about EPN. In a comment to our earlier story that talked about the move of EDN Europe to EBP and EPN shutting down, Mick Elliott has promised to keep publishing his disti blog, albeit without the EPN branding. With the same insight and high-quality writing we are sure that this is going to be a successful venture. And if it works, perhaps other journalists might decide that controlling their own publication is more secure than being at the mercy of decisions made by large publishers... that would be an interesting situation. I wish all the best to Mick for the relaunched disti blog; I'll be watching carefully, and writing about his successes. UPDATE - 2nd April 2013 - Mick Eliott has joined ElectronicSpecifier, and Mick's disti blog will now be the distribution news section of ElectronicSpecifier. com. You can also contact Mick by email at mick. elliott@electronicspecifier. com. --- ### "Get a sense of humour" to become copyright defence in the UK - Published: 2013-02-13 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/02/get-a-sense-of-humour-to-become-copyright-defence-in-the-uk/ - Categories: Marketing Blog - Tags: Europe and Pan-European Technology Publications, Technology and Marketing Legislation, UK and British Technology Publications Many countries, including the USA have an exemption to copyright law that allows parody, caricature and pastiche. Without these exceptions the world would be a poorer place: we'd have no Wierd Al Yankovic! In the UK, however, there has been no such exemption from copyright law for the wild and witty. It's good to hear that the UK government now plans to legislate to provide to allow these exemptions. Amusingly, it's the bureaucrats in Brussels, so often portrayed as Europe's anti-fun killjoys, who passed the European legislation upon which our legislation will be based. I'm looking forward to a new wave of marketing creativity once this legislation is in place. --- ### Napier client, [24]7 ranked as one of "America’s Most Promising Companies" by Forbes - Published: 2013-02-07 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/02/napier-client-247-ranked-as-one-of-americas-most-promising-companies-by-forbes/ - Categories: News About Napier - Tags: Napier Client News, USA and American Publications Congratulations to 7, who've been ranked as one of the 50 most promising companies in America, by Forbes magazine. With a goal of changing customer service for the better, 7 is certainly addressing a major problem for many consumers. Well done guys! --- ### Techwatch partners to launch new conference and exhibition - Published: 2013-02-05 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2013/02/techwatch-partners-to-launch-new-conference-and-exhibition/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech Techwatch, the Dutch publisher of Bits&Chips and Mechatronica&Machinebouw, will hold the first High-Tech Systems conference and exhibition on 24th and 25th April 2013. High-Tech Systems is the two-day follow-up to Hightech Mechatronica, a one-day show on high-tech engineering in the Netherlands that has run since 2007. The new event is supported by 12 organisations in the Netherlands and Belgium, 4 German technology networks and the matchmaking partner Enterprise Europe Network. Techwatch has also teamed up with the English language publication of the Dutch Society for Precision Engineering, Mikroniek, which will print the trade show issue of HTS 2013. With 18 other organisations supporting the event, René Raaijmakers, managing director of Techwatch, wasn't joking when he told me that organising an event is, "all about partnerships"! Journalists, as well as International visitors, can also take advantage of four parallel tours to companies and research institutions in the high tech regions of Eindhoven and Leuven that will be held the day before the show opens. Any interested journos should contact Techwatch for more information. --- ### Mike interviewed about life in PR on the B2B PR Blog - Published: 2013-01-30 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/01/mike-interviewed-about-life-in-pr-on-the-b2b-pr-blog/ - Categories: News About Napier - Tags: PR and Media Relations for B2B Tech Thanks to the B2B PR Blog, which has published an interview with Mike. It's well worth a read; and if you've always wondered how an engineer gets into PR, Mike explains it all in the interview! --- ### Dataweek invests in online and launches mobile website - Published: 2013-01-29 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2013/01/dataweek-invests-in-online-and-launches-mobile-website/ - Categories: Electronics Media News - Tags: Inbound Marketing for B2B Technology, South Africa - Technology Publications It's not all doom and gloom in South Africa. Although Quantum has closed, Dataweek continues to be successful, and has just launched an updated website. Engineers will like the ease of use and the more frequent updates to home page content, whilst advertisers will appreciate the tweaks to make their advertising more effective. In addition to the desktop site, there's now a mobile version, which is also accessible from the main www. dataweek. co. za URL. It's good to see that Dataweek is not only continuing to do well, but that the publishers, Technews are continuing to invest in the product. I hope this investment is rewarded with more advertising. --- ### Radio-electronics to launch "video intros" - Published: 2013-01-29 - Modified: 2013-01-29 - URL: https://www.napierb2b.com/2013/01/radio-electronics-to-launch-video-intros/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Video Marketing in B2B Technology Radio-electronics. com is planning to launch introductory videos at the start of articles posted on the site. This will give the author an opportunity to highlight the key points of the article. It's an interesting idea: will engineers take the time to listen to the introduction, or will they simply choose to skim the text when deciding whether or not to read an article in detail? Perhaps it doesn't matter. Whilst adding the video is almost certainly going to be seen as a good thing by most readers, this move will also create a library of short, unique video content for the site. Putting a bunch of these together would definitely create an interesting resource, and perhaps this is where the value really lies. I'll be interested to see how this idea takes off. --- ### UK events organisers confident of success in 2013 - Published: 2013-01-28 - Modified: 2013-01-28 - URL: https://www.napierb2b.com/2013/01/uk-events-organisers-confident-of-success-in-2013/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I received emails from two event organisers who both wanted to tell me how pleased they were with the events they plan to hold in the UK. The UK? Surely everyone knows that this is the worst country in Europe to try to hold events! Well apparently not... The Device Developers' Conference has announced exhibitors including Wind River, Lauterbach and Vector. They also have a Patent and Trademark company that will be offering free consultations during the event, and they all tell me that registrations are strong, even though the 3-city show doesn't start until May (dates are: Bristol, May 14th – Cambridge, May 16th – Manchester, May 22nd). Meanwhile Avnet Memec have signed up as a Headline Sponsor of the Electronics Design Show, joining Altium, Premier EDA Solutions, RS Components and Digikey on the sponsorship roster. Perhaps more importantly when it comes to attracting engineers to visit the event, two major semiconductor vendors - Freescale, Analog Devices - have confirmed that they will be exhibiting and running workshops. It's great to hear about these events doing well, and I'm looking forward to having several strong, focussed shows in the UK. --- ### New title for automation, robotics, mechanics and industrial IT in Slovenia - Published: 2013-01-28 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2013/01/new-title-for-automation-robotics-mechanics-and-industrial-it-in-slovenia/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Whilst Western European publishers wonder about the future of B2B magazines, Eastern European publishers are launching successful new titles. AX elektronika d. o. o. has just announced Svet mehatronike, which will be formally launched at IFAM, the automation show to be held at the end of January in Celje, Slovenia. Svet mehatronike will have 4 issues in the first year and a circulation of 3,000, although I'm told that in 2014 the frequency is expected in increase to bimonthly, and the circulation will also grow. The publisher has chosen an interesting model: the magazine is technically "free", but subscribers pay for postage. With this amounting to just 4 Euro for 4 issues, costs are unlikely to be an issue to readers, but it will mean that subscribers are much more likely to read every issue (and the extra revenue is probably also a good thing). The magazine will also be distributed at partner companies and in high schools and universities that specialise in mechatronics. Whilst it's always good to see new titles launched in Europe, I'm fascinated by the idea of a nominal subscription. Whilst the revenue isn't going to be enormous, it's certainly significant for a Slovenian publication, and I'd always rather see my adverts in a publication which readers are prepared to reach in their pockets and pay for. Perhaps this could be a trend we see spreading to other titles? --- ### Interference Technology launches 2013 Europe EMC Guide - Published: 2013-01-28 - Modified: 2015-04-08 - URL: https://www.napierb2b.com/2013/01/interference-technology-launches-2013-europe-emc-guide/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Interference Technology has published the 2013 Europe EMC Guide, which contains technical articles, standards, resources, and events from 10 countries, as well as a directory of EMC products and services from 36 European countries. The guide is available as a tablet edition, and all articles - including those originally in Dutch, French, German, Italian, Polish, and Spanish - are available in English. --- ### Does the pressure to be the first to publish reduce the quality of reporting? - Published: 2013-01-28 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/01/does-the-pressure-to-be-the-first-to-publish-reduce-the-quality-of-reporting/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech How easy it is to place a fake story in the tech news? Pretty straightforward if you believe the gamer who started the rumours about an "X-Surface" games tablet from Microsoft. With the gadget and games media perhaps under the most pressure to publish first, fact checking is often not the first priority. This gamer reveals in a blog post how easy it was to be a source who gets quoted in some of the best-known technology news sites, despite having made the whole story up! --- ### Fine Street adds control title to its portfolio - Published: 2013-01-28 - Modified: 2013-01-28 - URL: https://www.napierb2b.com/2013/01/fine-street-adds-control-title-to-its-portfolio/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Russia and Russian Technology Publications Fine Street has added Control Engineering Russia to it's portfolio, a great move that complements it's existing publications, including Components and Technologies. --- ### Electropages to launch Chinese site - Published: 2013-01-25 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2013/01/electropages-to-launch-chinese-site/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications Electropages continues to develop and extend its reach. Following on from the recent launch of iPad and Android apps, the UK-based digital publication has told me that they intend to launch a Chinese version of the site in May 2013. With a promise to translate all editorial content, the new site will certainly not suffer from a lack of news stories, and I'm very keen to see the site launch in around four months time. --- ### How to create the perfect tablet publication - Published: 2013-01-25 - Modified: 2013-02-03 - URL: https://www.napierb2b.com/2013/01/how-to-create-the-perfect-tablet-publication/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications There's a really nice article in AdWeek that talks about how people interact with publications on a tablet. With facts such as 70% of people prefer holding their tablet in landscape to the unsurprising news that the most commonly used action is a horizontal swipe, this article is useful for both publishers and marketers. --- ### India gets first electronics test and measurement event - Published: 2013-01-25 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/01/india-gets-first-electronics-test-and-measurement-event/ - Categories: Electronics Media News - Tags: India and Indian Technology Publications, Shows and Events for B2B Tech Electronics for You Expo has announced that they will be running T&M India - the first show for electronics test and measurement products and services in India. The exhibitor list already includes big-brand names such as Agilient, Lecroy, Megger, National Instruments and Rhode Schwarz, so the event certainly has the right exhibitors to attract high-quality visitors. It's funny that this is the first T&M show in India - we've seen a significant interest in our clients' activities in India and so it's easy to assume that the country already has events to cater for all aspects of the industry. But the truth is that the country is growing so fast that some of the marketing infrastructure is still catching up. The local events and publications are developing rapidly, and it's clear that, over the next few years, India is will continue to be one of the most exciting countries for the electronics industry. --- ### Quantum ceases publication with immediate effect - Published: 2013-01-23 - Modified: 2013-01-23 - URL: https://www.napierb2b.com/2013/01/quantum-ceases-publication-with-immediate-effect/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, South Africa - Technology Publications Sad to hear that Crown Publications has decided to close Quantum after 18 years. Crown have decided to walk away from the electronics industry completely, closing both the print edition and the website with "immediate effect", although they plan to continue their electrical industry titles. --- ### Electronics industry loses one of the nicest and most knowledgeable journalists - Published: 2013-01-18 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2013/01/electronics-industry-loses-one-of-the-nicest-and-most-knowledgeable-journalists/ - Categories: Electronics Media News - Tags: Editor News and Updates Really sad to hear that Colin Holland has lost his battle with cancer. He was one of the nicest and most helpful editors: when I started presenting to editors, I remember Colin not only asking great questions, but also explaining how I could make the presentation more interesting (and very nicely telling me when I was likely to be boring journalists! ). He'll be missed for his humour, his expertise and his unshakable belief in Charlton Athletic. Whether you knew Colin or not, I'd suggest reading UBM Electronics' great obituary that lists just some of Colin's many achievements. --- ### IML believes publications' brands are the key to success - Published: 2013-01-16 - Modified: 2013-01-16 - URL: https://www.napierb2b.com/2013/01/iml-believes-publications-brands-are-the-key-to-success/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications OK, I admit it: any publisher that meets with me to tell me about investment in their titles has pretty much already won me over. If they can show me a clear vision of why engineers will want to read their publications, I'm going to be really impressed. So it was great to hear that IML - who at one time had earned a reputation for cutting costs whenever possible - is spending serious money to create publications that engineers will want to read. The February issue will relaunch EPD as Electronic Product Design and Test (EPDT), positioning it as the only UK title that covers the whole product development cycle. The design, paper and print quality of the magazine is beautiful, and the focus on long-form feature articles will create a publication that engineers want to read, whilst the new email newsletters and websites will provide up-to-date news and product information. The email newsletter will even have more subscribers - 29K people will be receiving EPDT's newsletter. But it's the commitment to the brand that's impressive: there is real commitment to make EPDT a brand that engineers value, whether in print or online, and it's the quality of the print title that is going to be the primary way of establishing that perception. But with advertisers moving budgets from print to online, I wanted to know whether Neil Whitaker, publishing director of EPDT thought it was realistic that he could make money from print every month. "It's all about... --- ### Tim Fryer moves to New Electronics - Published: 2013-01-16 - Modified: 2013-01-16 - URL: https://www.napierb2b.com/2013/01/tim-fryer-moves-to-new-electronics/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications You can't keep a good editor down! After a very brief spell working on titles for other industries, Tim Fryer has returned to electronics with his appointment as deputy editor of New Electronics. It's still a couple of weeks until Tim starts, but it's good to see him back in the electronics industry: "extensive" really doesn't do his experience justice, as he edited Electronic Product Design from 2008 to 2011, was was editor of Electronics Manufacture & Test from 1995 and started out in the industry way back in 1986 on Electronics Showcase (am I the only one who remembers that title? ). It's also good to see that Findlay has moved quickly to replace Simon Fogg, who left New Electronics at the end of November: the appointment of Tim will probably have the biggest impact on Graham Pitcher, the group editor, who is also a key part of making Findlay's Electronics Design Show a success. --- ### Can publications make money by going digital? Computer Weekly did! - Published: 2013-01-02 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2013/01/can-publications-make-money-by-going-digital-computer-weekly-did/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications There is a great interview with Bryan Glick, Editor in Chief of Computer Weekly on The Media Briefing Website. In April 2011 the publication announced it was killing the print magazine, a result of the acquisition of the title from Reed by TechTarget. Whilst Bryan admits shutting the print product was a big deal - the issues date back to the year England won the world cup - he's quick to point out that you shouldn't associate “shutting print” with “shutting down”. In fact Computer Weekly has done pretty well since going digital. The editorial team has grown from 10 to 15 journalists, the weekly digital magazine now goes out to over 200,000 subscribers and Website traffic is up 50 percent. But perhaps the most interesting are Bryan's comments on the changes to online editorial: "Editorially, we have been freed from the tyranny of chasing any hit on the website. Quality of audience is the critical factor, as it has to be in B2B. We could easily grow our readership by writing endless stories about iPads, Twitter , Facebook or Instagram; by live blogging every Apple product launch; or by crowd-pleasing rants about the angle of the bezel on the latest smartphone. Instead, we write about the sometimes boring things that matter to our audience of IT professionals. And we write in depth – our ratio of news to long-form content is about 50:50; a few years ago it would have been nearer to 80 percent quick-hit news stories. And... --- ### PSDE drops editorial team and hires Alix Paultre to expand online content - Published: 2013-01-02 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2013/01/psde-drops-editorial-team-and-hires-alix-paultre-to-expand-online-content/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates It was only back in May that Power Systems Design hired Gail Purves and promoted Joshua Israelson to Editor-in-Chief. Seven months, however, is a long time in publishing. Both Gail and Joshua have left to be replaced by Alix Paultre. Alix's career to date has been impressive, with roles spanning Electronics Products, Electronic Component News, Medical Design Technology, and Wireless Design and Development. He was the Editorial Director, Design Group at Advantage Business Media, and in 2011 he helped to secure ECNmag. com recognition as a "Top 10 Best Media Site" by BtB magazine. Most recently Alix was Director of Marketing & Communications at Globtek Inc. Jim Graham, Publishing Director of PSD explained how the appointment was driven by PSD's strategy. He told me, "Our strategy for 2013 and beyond is to develop enhanced web content to include podcasts, videos, daily newsletters and design centers. We needed someone with strengths in this area which Alix brings to the table. " I'll be interested to see how this change of team impacts the publication. In Europe the three main power titles (PEE, Bodo's Power and PSDE) have all focussed on print, offering only a limited web presence. If PSDE moves its focus to online, will the other two titles follow suit? And if they don't, how long can publications continue to get a large proportion of their revenues from print? --- ### New video showcases Napier's work - Published: 2012-12-21 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/12/new-video-showcases-napiers-work/ - Categories: News About Napier - Tags: PR and Media Relations for B2B Tech, Video Marketing in B2B Technology We've just posted a short showcase video on the Napier YouTube channel. Take a look at some of our services and work in the video below: --- ### Read our book to get great marketing ideas - Published: 2012-12-20 - Modified: 2017-10-14 - URL: https://www.napierb2b.com/2012/12/read-our-book-to-get-great-marketing-ideas/ - Categories: News About Napier In the past we've published a couple of books, and we've just launched a new one that will give you ideas for your next marketing campaign. It contains our best tip sheets and white papers, and if you are a marketing professional working for a B2B technology company, we'd be happy to send you a copy. This book is no longer available, but please contact Napier to request our latest marketing ideas. --- ### SupplyFrame user survey infographic - Published: 2012-12-20 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/12/supplyframe-user-survey-infographic/ - Categories: Electronics Media News - Tags: USA and American Publications It often surprises people how hard it can be to get information about some of the titles and websites in the electronics industry, so I'm always pleased to see publishers trying to give advertisers useful information in an easy-to-read format. SupplyFrame definitely deserves credit for putting together this infographic (click the image to see the full-sized version), which summarises their 2012 user survey very nicely. --- ### An optimistic outlook for PCIM 2013 - Published: 2012-12-14 - Modified: 2012-12-14 - URL: https://www.napierb2b.com/2012/12/pcim-is-optimistic/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Nice to see that PCIM is optimistic about 2013 – the organisers have just announced that the number of exhibitors registered for 2013 is above this year's event. --- ### Huson takes over French titles as Francois Krebel retires - Published: 2012-12-07 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/12/huson-takes-over-french-titles-as-francois-krebel-retires/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, France and French Technology Publications Francois Krebel built a reputation as being one of the "good guys" of the electronics media in Europe, and has just announced he is retiring. At Napier we had a great time working with him and wish him all the best for his well-deserved retirement. We're also really pleased that Huson Media has picked up the French titles he represented – they also do a great job for the media they represent. --- ### Panasas wins SVC award with customer RAL - Published: 2012-11-27 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/11/panasas-wins-svc-award-with-customer-ral/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to our client Panasas, who won the Public Sector Storage Project of the Year category at the Storage, Virtualisation and Cloud (SVC) Awards last Thursday.   --- ### Napier features as one of PR Week's specialist agencies - Published: 2012-11-21 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2012/11/napier-features-as-one-of-pr-weeks-specialist-agencies/ - Categories: Electronics Media News - Tags: PR and Media Relations for B2B Tech, Websites for B2B Technology We were recently featured in PR Week's The Specialists supplement. We've also posted a PDF reprint, so you can read what Mike had to say about the benefits of using a specialist agency. --- ### Print is dead. Who cares if it is effective. - Published: 2012-11-16 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/11/print-is-dead-who-cares-if-it-is-effective/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Print is dead. At least EE Times in the USA will cease its print edition at the end of this year. I guess it was inevitable... But hang on! What about UBM's fabulous "Mind of the Engineer" study that was launched this week at electronica? Didn't that have something to say about what are the most influential sources of information? UBM's excellent study had something interesting to say about print: it's the most influential source of information that publishers produce. More important than a magazine website. More important than email newsletter. In fact when you look at seniority (the study categorised respondents into three categories based upon the time they had worked in the industry), it's only the most junior group that doesn't say print is more effective than publication website or emails. For the most senior group print was way more important. And this was a worldwide study! No wonder UBM chose not to mention the fact that their most famous electronics magazine was being killed. No wonder they avoided the question I asked about the very high ranking of print in the survey! So what on earth is happening? It's not all down to UBM: they're a business and are going to focus on the media that makes money rather than the media readers like to consume. As their titles are funded by advertising, however, sensible advertisers will use the most effective media, so UBM should find the media that readers prefer generates the most revenue. But in... --- ### UBM Mind of the Engineer study - Published: 2012-11-14 - Modified: 2012-11-20 - URL: https://www.napierb2b.com/2012/11/ubm-mind-of-the-engineer-study/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Research for B2B Technology Marketers I attended UBM's presentation of the most recent Mind of the Engineer study and was tweeting throughout the event. Here are the main points (in the usual twitter reverse chronological order): @Mike_Maynard: We don’t know how effective diff content types are - should webinars be 50 mins? Are all types working? #mindoftheengineer #elec12 @Mike_Maynard: Even senior engineers need to learn new things - new techs, plus tech that company just about to adopt #mindoftheengineer #elec12 @Mike_Maynard: Obviously print much less important for all engineers when in problem solving mode #mindoftheengineer #elec12 @Mike_Maynard: Google is not a design tool for engineers because of language and SEO issues #mindoftheengineer #elec12 @Mike_Maynard: Discoverability is big challenge when marketing to engineers because circuit diagram isn't SEO-friendly #mindoftheengineer #elec12 @Mike_Maynard: We need the equivalent of the Kahn Academy for engineers #mindoftheengineer #elec12 @Mike_Maynard: You must allow criticism on forum and community to get credibility #mindoftheengineer #elec12 @Mike_Maynard: Not sure how many communities engineers would join, but UBM has 10 and not hit a ceiling #mindoftheengineer #elec12 @Mike_Maynard: Education, training biggest opportunity for suppliers #mindoftheengineer #elec12 @Mike_Maynard: Suppliers must admit if there is a problem #mindoftheengineer #elec12 @Mike_Maynard: Engineers still attend events but expect information training and technical people Manning booth #mindoftheengineer #elec12 @Mike_Maynard: Mobile devices not important for engineers accessing information for work - pcs dominate #mindoftheengineer #elec12 @Mike_Maynard: Mobile devices not important for engineers accessing information for work - pcs dominate #mindoftheengineer #elec12 @Mike_Maynard: Higher preference for online forums and blogs vs. other publications... --- ### Who is crazy enough to launch an electronics show in the UK? - Published: 2012-10-31 - Modified: 2012-11-02 - URL: https://www.napierb2b.com/2012/10/who-is-crazy-enough-to-launch-an-electronics-show-in-the-uk/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications An electronics show in the UK? Surely everyone knows that British engineers don't go to shows! But there is going to be a new show in the UK next year: in 2013 Findlay Media will launch the Electronics Design Show. Are they crazy? Or just over-optimistic? In fact this could be a great move. The Electronics Design Show will be co-located with the Engineering Design Show - an event that delivered some pretty impressive results when it opened a week ago. In its first year, the show attracted 1592 visitors, and the quality was pretty good. The graphs below show that the event did a great job of attracting engineers and technical managers, and successfully reached companies in some of the UK's key markets.  In the electronics industry, however, the key to making shows successful is to secure the big-name suppliers as exhibitors, who in turn will pull in high-quality visitors. This is how electronics shows in the UK died out: the influential chip manufacturers lost interest as visitor numbers fell, and so the shows attracted fewer engineers and we saw the inevitable death-spiral. So it was great to hear Findlay's Peter Ring tell me, "I know we need the big semiconductor guys. " In fact Digi-Key, RS Components and Anglia have already committed to exhibit at the show, and there are several other smaller electronics suppliers also signed up. If the manufacturers that supply these distributors also commit, then we could see a compelling UK electronics design show. Findlay... --- ### Guest blog post – Per Henricsson - Why listen to old news? - Published: 2012-10-31 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/guest-blog-post-per-henricsson-why-listen-to-old-news/ - Categories: Electronics Media News - Tags: Editor News and Updates After the great response I got from his first guest blog post, I'm delighted that Per Henricsson has written another one. This time he highlights the problem of companies asking for journalist briefings about products they've already announced. Why listen to old news? I realise that Sweden is a small country up north that doesn't get priority when the marketing departments of the big companies make their plans. I don't expect them to come to Stockholm to present their new products. Instead, I get a phone briefing or just receive the press releases by e-mail. That's fine with me and it saves me a lot of time. But recently, I've had some weird experiences. Two big American companies asked for meetings in Stockholm where they wanted to present new products. It turned out to be products that were already released, that I had already written about. I pointed it out to the persons that invited me, but they couldn't do anything besides forwarding my message to the people who had asked for the briefings. The outcome? I'm too polite not to turn up, so I sat through presentations of products that I wasn't going to write about a second time. And it happened twice in less than a week. When I pointed out to the presenters the news was old, no one seemed to be embarrassed. At first, I thought this happened because I live in the land of darkness and reindeer, but it turned out to be false. The... --- ### Outram wins BEEAs Small Company of the Year 2012 - Published: 2012-10-30 - Modified: 2012-11-08 - URL: https://www.napierb2b.com/2012/10/outram-wins-beeas-small-company-of-the-year-2012/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to our client, Outram Research, who won the Small Company of the Year category of the 2012 British Engineering Excellence Awards (BEEAs). We had a great day last Thursday, as not only did they pick up this award, but they were also shortlisted in two categories for the Electrical industry Awards that were presented in the evening. Here's some short video highlights of the day: --- ### OpenSystems Media appoints Huson as European sales representative - Published: 2012-10-30 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2012/10/opensystems-media-appoints-huson-as-european-sales-representative/ - Categories: Electronics Media News - Tags: USA and American Publications OpenSystems Media, publishers of titles including Embedded Computing Design, Military Embedded Systems, Industrial Embedded Systems, PC/104 & Small Form Factors, VITA Technologies, xTCA & CompactPCI Systems, EDA Digest and DSP-FPG, has announced the appointment of Huson International Media as their exclusive European sales representative. This is a great move for OpenSystems Media, who have been one of the most proactive publishers in the industry. Recently they've launched EDA Digest, relaunched the DSP-FPGA E-letter, hired Jim Turley, and also brought Mike Demler on board. They also promise the imminent launch of Embedded Technology Focus Email List Rental opportunities that target their European audience, as well as the launch of "Global technology specific areas" that will enable marketers to reach pre-qualified professionals in Medical, Automotive, Industrial, Military and other markets. --- ### LinkedIn overtakes twitter as most popular social media platform for B2B - Published: 2012-10-30 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/linkedin-overtakes-twitter-as-most-popular-social-media-platform-for-b2b/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology The recent report from the Content Marketing Institute (CMI) and MarketingProfs, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, provides some interesting insights. I'd recommend you read the article and review the slideshare presentation to find out what B2B marketers in North America are doing. However, here are a couple of things that jumped out at me: LinkedIn is now used by more people than twitter to distribute content More people are using digital magazines than print publications In-person events are viewed as the most effective tactic (so much for the death of trade shows! ) About 1/3 of budgets are allocated to content marketing Not surprisingly the biggest challenge for content marketing is producing the content itself. As an agency we've know that creating great content is a critical element of great campaigns, and are working with clients to help them overcome the creation barrier and produce fabulous materials that will inspire and engage potential customers. --- ### Elektor attracts 51 marketing professionals to discuss future of the publications - Published: 2012-10-29 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/elektor-attracts-51-marketing-professionals-to-discuss-future-of-the-publications/ - Categories: Electronics Media News - Tags: Inbound Marketing for B2B Technology Elektor recently ran an afternoon session covering content and the future of the Elektor and Circuit Cellar titles, which attracted an impressive 51 delegates from around the world. Getting so many people is a great achievement, and I'm told the session was very productive, leaving Elektor "overloaded with new ideas for projects, website and broadcasting. " --- ### ElectronicWorld launches Android version as iPad app downloads continue to grow - Published: 2012-10-29 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2012/10/electronicworld-launches-android-version-as-ipad-app-downloads-continue-to-grow/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications ElectronicWorld Publishing tell me that their iPad app has now passed 4,500 downloads and continues to attract more readers. As a result, they have also launched an Android version of the magazine. If you're still stuck in the office, working on a PC, don't worry as they also have something for you: an archive of the back issues of EIU magazine. --- ### How to secure coverage in the business press–new tip sheet - Published: 2012-10-27 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2012/10/how-to-secure-coverage-in-the-business-pressnew-tip-sheet/ - Categories: Marketing Blog Whilst the main audience for a B2B technology campaign is usually the technical decision-makers who buy the product, in practice there are many different influencers involved in your customers' decision making units. Our new tip sheet explains how to get coverage in the business press to reach the many non-technical influencers who play a part in deciding where a company buys your products, or those from your competitors. --- ### Ron Friedman appointed to sell ElectronicWorld titles in the USA - Published: 2012-10-26 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/ron-friedman-appointed-to-sell-electronicworld-titles-in-the-usa/ - Categories: Electronics Media News - Tags: USA and American Publications ElectronicWorld Publishing, the publishers of EIU Magazine, www. electronicscomponentsworld. com, www. electronicsproductionworld. com and their associated newsletters has appointed Ron Friedman to cover advertising sales in North America. --- ### New embedded website in the UK - Published: 2012-10-26 - Modified: 2012-11-08 - URL: https://www.napierb2b.com/2012/10/new-embedded-website-in-the-uk/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Hot on the heels of the announcement of an embedded conference, Energi-Tech has launched a new online publication that targets embedded design engineers. Device Developer (www. device-developer. co. uk) aims to be a real-time news source for an audience that I guess will be working on real-time embedded systems! The site allows vendors to post news and articles direct to the site, a great way to generate content, but an approach that can be abused with suppliers submitting poor quality material, particularly as there will be a charge to submit content after the first three months. It's great to see any new publication, and hopefully the site will attract high-quality content. I'm not a fan of the pay-to-post model, but if the site gains sufficient momentum then perhaps it will become an essential part of embedded marketing campaigns in the UK. --- ### A Top 10 Fastest Growing Agency - Published: 2012-10-23 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/a-top-10-fastest-growing-agency/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to the whole team at Napier - hot on the heels of being included in B2B Marketing's top 50 agency list for 2012, we've just found out that Napier was named as one of B2B Marketing's top 10 fastest growing agencies in 9th position. It's great to have such a wonderful set of client to work with, and we believe our focus on ensuring our clients achieve commercial success from our campaigns is key to the growth of the agency. We're looking forward to continuing this growth in 2013! --- ### B2B Marketing names Napier in Top 50 agencies - Published: 2012-10-23 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/b2b-marketing-names-napier-in-top-40-agencies/ - Categories: News About Napier - Tags: B2B Technology Awards Thanks to B2B Marketing, who placed Napier at number 34 in their 2012 B2B Marcomms Agencies League Table. It's great to get recognised for our work, particularly from such an important publication. The full report is available here. --- ### Will Google really stop linking to French online publications? - Published: 2012-10-23 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/will-google-really-stop-linking-to-french-online-publications/ - Categories: Marketing Blog - Tags: France and French Technology Publications, UK and British Technology Publications The French are getting excited over the threat from Google to stop linking to French media websites in protest against legislation that would force search engines to pay for content. I think this is a good thing: Google has the power and influence to stop laws that prevent reasonable sharing of links, and publications must understand that links are the heart that pump traffic to their sites. But what about the UK? The law has allowed the NLA to force businesses that share links to newspapers to pay licence fees. So where is the protest from Google over here? Well it appears that because Google has negotiated an exemption, they're quite happy to forget the protests. Google is a search engine, so they're fine, but media monitoring companies – who have software engines that search for content, so are hardly that different – are not. Perhaps "Don't be evil" got replaced with "I'm alright, Jack" in the UK. --- ### Digital distribution of magazines gains momentum as Newsweek decides to close print edition - Published: 2012-10-22 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2012/10/digital-distribution-of-magazines-gains-momentum-as-newsweek-decides-to-close-print-edition/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications Wow! What a week it was for the proponents of "the death of print". Firstly the Guardian is forced to deny the rumours that they are considering a move to all-digital distribution, and then Newsweek announces that is will stop printing at the end of the year. Whilst it's hard to present the Newsweek decision as good news, I'm still optimistic about the future for publishers: the way that a publication is distributed isn't that important: what counts is content. And if publications can continue to deliver great content, engaging readers and attracting advertisers, then perhaps digital distribution is a good thing. Newsweek's move may be a defensive approach to cut costs, but in the future I'm sure that we will see publishers moving successful print titles to digital for positive reasons, because they see more opportunities and more profit in digital distribution. --- ### Gruner + Jahr Limited acquires Oliver Smith & Partners - Published: 2012-10-19 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/gruner-jahr-limited-acquires-oliver-smith-partners/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, UK and British Technology Publications We often talk about consolidation in the technology industries, but here's an example of consolidation in media representation: Gruner + Jahr Limited (G+J) has acquired Oliver Smith & Partners (OSP) to create a huge media sales organisation in the UK for publications worldwide. OSP has some great IT titles, and we've really enjoyed working with them over the years, and look forward to the great service continuing in the future. --- ### DATE attracts over 1000 submissions - Published: 2012-10-18 - Modified: 2012-11-08 - URL: https://www.napierb2b.com/2012/10/date-attracts-over-1000-submissions/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech DATE 2013 has achieved a real milestone by attracting over 1000 submissions for the conference. This is a stunning result, and shows how challenging it can be to secure a speaking slot at an event. Although it will be held in Grenoble, France in 2013, DATE continues to have international appeal, with the Americas and Asia-Pacific accounting for 30% and 19% of the submissions. --- ### IDG looks at customer engagement in the IT sector - Published: 2012-10-18 - Modified: 2012-11-08 - URL: https://www.napierb2b.com/2012/10/idg-looks-at-customer-engagement-in-the-it-sector/ - Categories: Marketing Blog - Tags: Lead Generation Techniques and Strategies I've been talking to clients about the recent IDG report on customer engagement, and am still surprised to find that some of the findings have the ability to surprise people. Perhaps the most important finding is that IT decision-makers download an average of nine informational assets throughout the purchase process. But why is this a surprise? I know some marketing managers want to link one specific marketing action with a sale, but this is totally unrealistic. Marketing is a long-term process, and our clients with the most effective marketing processes also have great lead nurturing campaigns to ensure that once a prospect begins to engage, we keep feeding them content and marketing information to help them move through the sales funnel and make a design-in or purchasing decision. Prospects are also much more receptive to being contacted than you might imagine: one-third (34%) of respondents were ready to be contacted by a sales person after consuming two to four pieces of content. How are you nurturing prospects? Are you collecting contact details through registration forms, and more importantly are you using lead nurturing/drip campaigns to ensure that they receive the many different pieces of collateral they will need to make their decision. If not, email me to explain why you don't do it. --- ### Competitions with prizes made easier in France - Published: 2012-10-10 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/competitions-with-prizes-made-easier-in-france/ - Categories: Marketing Blog - Tags: B2B Technology Awards, France and French Technology Publications, Technology and Marketing Legislation After the European Court ruled on 14 January 2010 that "a local law cannot prohibit, whatever are the circumstances, commercial practices consisting in making the entrance to a prize draw conditional on the prior purchase of a good or service, even if it is to ensure a higher level of protection of the consumer", France has finally relaxed their laws relating to promotions that offer a chance of winning a prize. I'm not a lawyer, so I strongly recommend reading the article about the changes in French law on the Marketing Law blog. --- ### PCIM Advisory Board chairman is recognised by the IEEE - Published: 2012-10-05 - Modified: 2012-10-11 - URL: https://www.napierb2b.com/2012/10/pcim-advisory-board-chairman-is-recognised-by-the-ieee/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech Congratulations to PCIM Advisory Board chairman Prof. Leo Lorenz, who has been names as the winner of the prestigious IEEE William E. Newell Power Electronics Award 2012. Prof. Lorenz spearheaded the movement from conventional power electronic converter design to high frequency and high power density power conversion technologies. --- ### Another SEO tactic bites the dust as URLs become less important - Published: 2012-10-05 - Modified: 2012-10-12 - URL: https://www.napierb2b.com/2012/10/another-seo-tactic-bites-the-dust/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers Despite the cries of pain from some publishers over the Panda and Penguin changes to the Google algorithm, the search giant continues to make changes to their algorithm that could have a huge impact on publishers. A recent tweet from Matt Cutts warns that Google will ‘reduce low quality “exact-match” domains in search results’. Previously a great way to get good results in searches for, say, FPGA development tools was to buy the domain fpga-development-tools. com. In the future this technique is likely to be less effective. So this change is going to make companies setting up “issue” or “topic” microsites work a little harder. Whether it has any impact on mainstream publishers remains to be seen. Search Engine Watch does a great job of analysing this change. --- ### How to promote your event with social media - Published: 2012-10-02 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2012/10/how-to-promote-your-event-with-social-media/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers B2B marketing professionals understand that social media isn't just for consumer marketing and are including this new channel in their marketing mix. But what's the most effective way to use social media? At Napier, we know that events offer some of the best opportunities to use social media to increase reach, attendance and engagement, and we've shared some of the things we've learnt in our new tip sheet, Using social media to promote B2B events. Download this free tip sheet now! --- ### WOMMA updates their guidelines for using social media - Published: 2012-10-01 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/10/womma-social-media-guidelines-updated/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, Technology and Marketing Legislation My MBA dissertation was about Word-of-Mouth marketing in technology, so I was interested to see how the Word of Mouth Marketing Association (WOMMA) is dealing with the influence of social media in their updated guidelines. Although their recommendations are aimed at US consumption, there are similarities to policies introduced by other organisations. In particular, WOMMA is very keen on disclosure, recommending that incentivised twitter cmapaings include hastags such as "#spon," "#paid" or "#samp". In the UK, the IAB/ISBA Guidelines mention only "#ad". For more information, I'd recommend the Marketing Law blog post on the WOMMA guidelines update. --- ### New white paper–Email Marketing Success - Published: 2012-09-30 - Modified: 2017-10-14 - URL: https://www.napierb2b.com/2012/09/new-white-paperemail-marketing-success/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics, Email Marketing for B2B Technology, Research for B2B Technology Marketers We've conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing campaigns. Our Email Marketing Success 2012 white paper reveals several surprising facts about engineers and email marketing: 80% of engineers find less than 20% of the marketing emails they receive to be useful, they don't want company news and the sender is by far the biggest factor in determining whether an engineer opens an email. The white paper is available free of charge, so download Email Marketing Success 2012 now! Sorry this white paper is no longer available. Contact Napier for the latest email marketing research. --- ### A new embedded conference launches in the UK - Published: 2012-09-29 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/a-new-embedded-conference-launches-in-the-uk/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Despite having the well-deserved reputation for having the most desk-bound engineers in Europe, Energi-Tech has announced the launch of The Device Developers Conference. Three one-day conferences will take place in Cambridge, Bristol and Manchester in May 2013 and will target the needs of developers of intelligent systems and intelligent devices. The organisers plant to go beyond hardware, software and development tools, and will also address enclosure design, PCB design and 3D CAD: this wider remit is aimed to create engagement with the entire development team. Whilst the event will be free to attend, there will be a small charge for workshop places. The UK is a tough market for engineering events, but some companies – including Energi-Tech – have found that staying small and focussed is the key to success. Whilst it might be a challenge to create a small event that covers such a broad range of topics, I hope that the local approach will appeal to potential exhibitors as well as visitors, and look forward to attending The Device Developers Conference next year. In fact my only complaint is the missing apostrophe in the title of the event! --- ### Smart Systems Integration extends deadline for papers - Published: 2012-09-28 - Modified: 2012-10-11 - URL: https://www.napierb2b.com/2012/09/smart-systems-integration-extends-deadline-for-papers/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The deadline to submit abstracts for Smart Systems Integration 2013 has been extended until 19 October 2012. --- ### Are you taking mobile devices into account when planning email marketing campaigns? - Published: 2012-09-27 - Modified: 2017-08-14 - URL: https://www.napierb2b.com/2012/09/are-you-taking-mobile-devices-into-account-when-planning-email-marketing-campaigns/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers Engineers sit in front of workstations for most of the day, so I don't need to worry about them reading email on mobile devices, right? Wrong! We conducted research in partnership with the University of Chichester that showed a quarter of European electronics engineers are using mobile phones to access their email. Furthermore the engineers that use mobile email find the screen size a challenge when reading marketing emails and find direct emails more intrusive. Download our white paper to find out more about the impact of mobile phones on marketing campaigns to European engineers (sorry white paper no longer available - contact us for more information). --- ### UBM puts data division up for sale, continues to scale back focus on magazines - Published: 2012-09-26 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/ubm-puts-data-division-up-for-sale-continues-to-scale-back-focus-on-magazines/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications The Telegraph reports that UBM has put its data division up for sale, as it continues to move its focus away from magazine publishing. This could potentially include the electronics titles, although the Telegraph speculates that the real interest will be around the healthcare data business. Perhaps more interestingly, UBM is focusing on events and PR Newswire. It wasn’t long ago when there was huge excitement about how the internet would remove the need to travel to physical events, and also disintermediate the newswire services. Yet these businesses are doing well. I still think we’re a long way away from being able to simulate all the subtle benefits of meeting a large number of people face-to-face at an event in virtual reality, and UBM’s focus on sectors and geographies that are growing should guarantee success. PR Newswire, however, is more interesting. Although the division has other services, UBM is saying that it’s more profitable to distribute news without any editorial input than it is to create publications that are written and curated by expert journalists. Let’s hope that other publishers continue to prove that great, insightful writing will continue to generate profits. --- ### First Zynga, next your promotion? - Published: 2012-09-24 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/first-zynga-next-your-promotion/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications The Marketing Law blog has an interesting article on the potential legal risks of social gaming, asking whether some social games should be regulated under the UK's Gambling Act. Whilst this might initially seem to be of peripheral interest to marketers, as social media and other online campaigns become more sophisticated, then it's likely that promotional campaigns will include "playing a game of chance for a prize". The article has some great suggestions on how to avoid falling foul of the law, and is great reading for anyone considering using online games in their marketing mix. --- ### Trading Architectures Europe: Panasas makes waves in the financial market - Published: 2012-09-24 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/trading-architectures-europe-panasas-makes-waves-in-the-financial-market/ - Categories: News About Napier - Tags: Napier Client News, Shows and Events for B2B Tech It's always fun to work with clients on vertical shows: they're a little different to our normal events, and we get to meet some interesting people. Recently, we had a great time at Trading Architectures Europe: a show about financial trading technology with our client Panasas. if you didn't have this rather niche show in your calendar, why not take a look at this short video from the event. --- ### Panasas shortlisted for SVC Award - Published: 2012-09-21 - Modified: 2012-10-11 - URL: https://www.napierb2b.com/2012/09/panasas-shortlisted-for-svc-award/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to our client, Panasas, who has been shortlisted for a Storage, Virtualisation and Cloud (SVC) Award for their project with RAL (Rutherford Appleton Laboratories). This isn’t the first time that Panasas has been shortlisted for these awards, and so we’re looking forward to another successful night on 22nd November, when the winners are announced. --- ### Southern Manufacturing and Electronics 2013 will have more exhibitors - Published: 2012-09-20 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2012/09/southern-manufacturing-and-electronics-2013-will-have-more-exhibitors/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of Southern Manufacturing and Electronics are predicting a 25% increase in exhibitors for the event, which is still five months away! The growth has been enabled by the introduction of two new pavilions that address Electronics Production and Machining, Tooling, Production & Packaging. It's great to see events doing well, especially this far ahead of the show opening, and I look forward to wearing out my shoes walking round the additional stands next February. --- ### UK enforcement of EU cookie law takes the biscuit - Published: 2012-09-20 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/uk-enforcement-of-eu-cookie-law-takes-the-biscuit/ - Categories: Marketing Blog - Tags: UK and British Technology Publications The Marketing Law blog reports that some companies are very upset about the relaxed enforcement of the EU cookie law in the UK. Not surprisingly the people making the most noise are the companies that developed cookie management tools for websites: the tools that everyone expected would make browsing British sites a painful exercise in clicking “OK” buttons, but that have found little use as the ICO decided at the last minute that simple privacy policies would constitute compliance. One such company has even created a website that invites the ICO to take them to court! Whilst cynics might suggest that some of these companies were trying to make a quick buck by making the change in legislation appear more onerous that it should have been, the truth is that there has been huge confusion over the cookie laws. As legislators around the world – and particularly in Europe – continue to restrict what can be done on the internet, I’d expect confusion around the laws that are inevitably heading our way. Perhaps the one thing we can learn from this is that building a business around a single piece of legislation is a risky decision. --- ### Napier–an award-winning agency - Published: 2012-09-19 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/napieran-award-winning-website/ - Categories: News About Napier - Tags: B2B Technology Awards, PR and Media Relations for B2B Tech We're all delighted that Napier has won six BestFor PR awards. We've received a gold award in the technology category, a silver in the national awards and a bronze award for our IT practice. We've also won some regional awards, with a gold for our local south central region. It's great the the work our team does has been recognised, and I'd like to congratulate the whole Napier team on this achievement. --- ### Wireless startups enter the Dragon's Den - Published: 2012-09-17 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/wireless-startups-enter-the-dragons-den/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications Budding technology entrepreneurs and innovative new wireless businesses from across the UK are getting in early to enter this year’s national Discovering Start-Ups competition run by Cambridge Wireless and Silicon South West. The finals of the free-to-enter Discovering Start-Ups 2012 take place on 21st November when entrants will have the unique opportunity to pitch their ideas, technologies and business plans to an line-up of 25 leading investors and industry figures from companies in the wireless industry, including Orange Labs, RIM, Qualcomm, Vodafone Ventures and Google. The pitch event will be hosted at the London headquarters of the legal firm Taylor Wessing and is also sponsored by Google, Rohde & Schwarz and SETsquared Partnership. --- ### Outram Research shortlisted for BEEAs - Published: 2012-09-17 - Modified: 2012-10-11 - URL: https://www.napierb2b.com/2012/09/outram-research-shortlisted-for-beeas/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to our client, Outram Research, who have been shortlisted for Findlay Media's British Engineering Excellence Awards. This innovative client has built their business around improving the quality of the electrical supply for us all, and their new fault level monitoring solution has been a real hit. We're looking forward to celebrating a win at lunchtime on 25th October, before going on to the Electrical Industry Awards dinner in the evening, where Outram has also been shortlisted! --- ### e-Legacy awards and departure of Paul Wolfe from EPD - Published: 2012-09-14 - Modified: 2012-10-12 - URL: https://www.napierb2b.com/2012/09/e-legacy-awards-and-departure-of-paul-wolfe-from-epd/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Editor News and Updates, Shows and Events for B2B Tech Thanks to everyone at IML for a great afternoon at the e-Legacy awards yesterday. It was sad to have to say goodbye to Paul Wolfe, who is leaving for a new role in the medical industry, and we wish him all the best in his new job. --- ### CeBIT theme is another invented word - Published: 2012-09-12 - Modified: 2012-10-11 - URL: https://www.napierb2b.com/2012/09/cebit-theme-is-another-invented-word/ - Categories: Marketing Blog - Tags: Germany and German Tech Publications The organisers of CeBIT seem to believe that inventing words is the way to grab the attention of exhibitors, visitors and the press. In 2013, the theme will be "shareconomy". Whilst some other people have already used this term, the organisers have again picked a word that isn't being widely used, presumably to help their SEO efforts. I'd be interested to know what you think: are these portmanteaus a good idea, or a little bit cringy? Hit reply to let me know, or post a comment on our blog. --- ### Outram shortlisted for Electrical Industry Awards - Published: 2012-09-10 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/outram-shortlisted-for-electrical-industry-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News We're delighted that our client, Outram Research, has been shortlisted for the Electrical Industry Awards 2012. We're looking forward to attending the awards dinner on 25th October, and hope that Outram's fabulous electrical test and monitoring technology will be named the winner! --- ### Elektor hires new sales manager for UK and Netherlands - Published: 2012-09-10 - Modified: 2012-10-12 - URL: https://www.napierb2b.com/2012/09/elektor-hires-new-sales-manager-for-uk-and-netherlands/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, UK and British Technology Publications Elektor International Media (EIM) has recruited Johan Dijk as client manager, responsible for the development of new creative commercial projects as well as for the sales from the Dutch as well as English edition. Johan has had a strong career in publishing, having started at Lenthe Publishers and most recently worked as circulation manager at HDC Media. --- ### Are real people following you? - Published: 2012-09-07 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/are-real-people-following-you/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers There has been much made of fake accounts on twitter and Facebook, and when you read the stories you're hit with the realisation that your posts could be talking to bots, rather than potential customers. So I really enjoyed using http://fakers. statuspeople. com/, a service that promises to tell you how many of your twitter followers are real people. Whilst it's clearly a bit of fun, rather than a definitive profile of your followers, I was pretty pleased to be told that 94% of my followers were good, with just 2% fake, and 4% inactive. --- ### Elettronica Oggi has vertical focus for 2013 - Published: 2012-09-05 - Modified: 2012-10-11 - URL: https://www.napierb2b.com/2012/09/elettronica-oggi-has-vertical-focus-for-2013/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Next year, Elettronica Oggi will carry a number of bound-in ‘vertical magazines’ that address some of the most important technologies for the Italian market. They are: EO-Lighting in January/February, May and September EO-Medical in March, June and October EO-Power in April, July/August and November/December Each vertical magazine will be bound in as the final part of Elettronica Oggi, will consist of about 20 pages text and will have a completely different look from the main magazine. Interestingly only the cover and front cover are being sold at present, and I'm sure that this artificial shortage will mean that you'll have to book early to get space in the supplement. --- ### Panasas shortlisted for UK IT Industry Awards - Published: 2012-09-05 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/panasas-shortlisted-for-uk-it-industry-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to our client Panasas, who have been shortlisted for 2012 UK IT Industry awards in the Big Data Project of the year for their work with Rutherford Appleton Laboratories. These awards are run by Computing and BCS, The Chartered Institute for IT, and are recognised as some of the most prestigious awards in the British IT industry. Napier also helped Atul Hindocha with his award entry, and we're delighted that this outstanding IT professional has been shortlisted in the CIO of the Year category. --- ### Elektor Portugal launches email newsletter - Published: 2012-09-05 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/09/elektor-portugal-launches-email-newsletter/ - Categories: Electronics Media News - Tags: Email Marketing for B2B Technology, Europe and Pan-European Technology Publications Elektor Portugal has launched an email newsletter that is distributed every Friday to the electronics community in Portugal. --- ### English-language version of Firmware launches - Published: 2012-09-01 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2012/09/english-language-version-of-firmware-launches/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Back in March I told you that Firmware planned to launch an English-language version of the magazine. It has now arrived, and is billed as "the magazine of the professional electronic engineers". The new digital publication is certainly impressive: its laid out so it's easy to read on-screen and has some excellent technical content. Of course the challenge is distribution. If Inware Edizioni, the publishers, can build a loyal subscriber base then this title could become one of the most popular pan-European magazines. The first two issues will be distributed to 30K+ subscribers, with circulation bolstered through a partnership with Belgium company Eurocircuits. Hopefully there will be other deals to get the publication into the hands of a more circuit design-orientated audience. You can take a look at the publication at www. fwonline. net/magazine, and subscribe at mailing. fwonline. net. --- ### National Electronics Week announces dates for 2013 - Published: 2012-08-28 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2012/08/national-electronics-week-announces-dates-for-2013/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications As we reported a while ago, National Electronics Week (NEW) won't be held in 2013. The good news is that they've now announced the following series of local events: 4th – 6th March at Event City Manchester 1st – 2nd May Royal Highland Centre near Edinburgh Airport 25th – 26th September University of West England Bristol Each event will be supported by seminars and will also offer a limited number of stands. The events will be co-locating with IPEE to bring an independent power and energy element. We will then return to our main National event in 2014 at The NEC. --- ### Industrial electrics and electronics supplement for the Turkish market - Published: 2012-08-11 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2012/08/industrial-electrics-and-electronics-supplement-for-the-turkish-market/ - Categories: Electronics Media News Turkish magazine Endustri Dunyasi is publishing an industrial electrics and electronics supplement in September. The title reaches 8190 subscribers and also has a thriving website. Turkey is already a manufacturing centre for electronic products - particularly televisions - and it's likely that the country will grow in importance for design as well. --- ### Electropages app adds users' projects - Published: 2012-08-02 - Modified: 2012-08-06 - URL: https://www.napierb2b.com/2012/08/electropages-app-adds-users-projects/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Using Apps for B2B Tech Marketing A nice touch! Electropages has added the Tech Bench tool to their mobile app, which allows mobile users to take a photo and add a description of their latest project. I'll be interested to see what great designs are shared through the app! --- ### Svet elektronike to print books on demand - Published: 2012-08-02 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/08/svet-elektronike-to-print-books-on-demand/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Svet elektronike has published a new book - Bascom-AVR Programming. They've moved to a print-on-demand model, rather than conventional publishing, which has eliminated expensive inventory costs. I'm looking forward to see this and many other books from Svet elektronike when I next visit the Amazon store! --- ### Elektor expands in Dutch audio market - Published: 2012-08-01 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/08/elektor-expands-in-dutch-audio-market/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Websites for B2B Technology Elektor has acquired Holland’s leading audio review website, www. hifi. nl, which attracts an annual audience of 1. 6 million. The site will work alongside other Elektor audio properties, including www. audioxpress. com, and the audio community members at www. elektor. com. --- ### New Napier tip sheet - how to brief your agency - Published: 2012-07-30 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2012/07/new-tip-sheet-how-to-brief-your-agency/ - Categories: Marketing Blog We've just posted another in our series of best practice tip sheets. This one is slightly different: How to brief your agency explains the importance of good briefs and gives ideas of how you can get more from your agency by delivering a clearer, more demanding brief. --- ### Smart Systems Integration issues Call for Papers for 2013 - Published: 2012-07-27 - Modified: 2012-08-06 - URL: https://www.napierb2b.com/2012/07/smart-systems-integration-issues-call-for-papers-for-2013/ - Categories: Electronics Media News - Tags: Call for Papers, Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech The organisers of Smart Systems Integration 2013, which will be held from 13 – 14 March 2013 in Amsterdam, have issued a call for papers. The deadline to submit abstracts is 30 September 2012, and submissions are encouraged on the following topics: Smart systems for automotive applications / green car and aeronautics Smart medtech systems and systems for prognostics health management Smart systems in logistics and security applications Smart power, smart grids and smart networks Cyber physical systems, smart communication, self-sufficient sensor networks Manufacturing technologies for smart integrated system Design of smart systems, component design, design for reliability Micro and nano systems / embedded systems Advanced micro and nano technologies New materials, nano structures and devices Roll to roll technologies, printed functionalities 3D integration and interconnect technologies System integration and packaging Test and reliability of components and systems For more information, visit www. smartsystemsintegration. com. --- ### Call for papers - PCIM 2013 - Published: 2012-07-26 - Modified: 2012-08-06 - URL: https://www.napierb2b.com/2012/07/call-for-papers-pcim-2013/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech A call for papers has been issued for PCIM Europe 2013. Abstracts should be submitted by 15th October 2012, and submissions are invited on topics including recent developments in power semiconductors, passive components, thermal management products, energy storage, sensors and new materials as well as systems. This year’s conference focuses on “Wind and Solar – Integration, Challenges and Solutions”. Proposals will be considered for conference lectures or posters, and submissions should be in English, which is the conference language. --- ### First edition of E&E International - Published: 2012-07-25 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/07/first-edition-of-ee-international/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, Germany and German Tech Publications, Shows and Events for B2B Tech E&E will publish an English language international version (E&E International) on 2nd November 2012 for the SPS and electronica trade shows. The issue will cover topics including automotive and e-mobility, embedded systems & modules; displays and e-signage; medical; power electronics; and renewable technologies. The publication will be distributed with the German-language E & E issue 9, but most advertisers will be interested in the distribution at the two trade shows, which will reach the many international visitors to these events. --- ### The Engineer to close print edition - Published: 2012-07-20 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/07/the-engineer-to-close-print-edition/ - Categories: Electronics Media News - Tags: UK and British Technology Publications The Engineer, a publication that was first launched in 1856 - making it as old as the city of Dallas and the science of genetics - has ceased print publication. The last issue was published on 16th July. It's sad that an engineering publication that was launched before the car or aeroplane was invented has decided that the costs of print publication can't be sustained by the available advertising revenue. The good news, however, is that the publishers, Centaur, have invested in the online offering, which should ensure a bright future for www. theengineer. co. uk. Although not all their moves have been successful - for example the acquisition of Pro-Talk failed to live up to expectations - I believe that they are committed to making The Engineer as vibrant and successful as the "old world" print edition. I'd love to know if the online version will survive another 150 years, or if anther disruptive innovation will re-shape the publication. Whatever happens, it's great that such an historic name will continue to help engineers learn more about technology. --- ### A few photos from Farnborough Air Show 2012 - Published: 2012-07-16 - Modified: 2012-08-03 - URL: https://www.napierb2b.com/2012/07/farnborough-air-show-2012/ - Categories: Electronics Media News, News About Napier - Tags: Napier Client News, Shows and Events for B2B Tech, Video Marketing in B2B Technology Our client, Penn Engineering, was at Farnborough Air Show this year, which meant that I also got a day at the show. Brilliant! Penn launched a new brand of fasteners at the show - aeroPEM, which complements their existing 3V and QRP brands for the aerospace industry. If you missed the show, you can some of the photos I took into the following short video: --- ### South African publisher launches Android apps - Published: 2012-07-11 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/07/south-african-publisher-launches-android-apps/ - Categories: Electronics Media News - Tags: Inbound Marketing for B2B Technology, South Africa - Technology Publications EE Publishers have launched Android apps for their EngineerIT, Energize, Vector and PositionIT magazines. It's good to see that they have followed the launch of their iPad apps about six months ago with support for the android platform, and it will be interesting to see whether the Android platform can match the popularity of iOS. --- ### First ElektorLive! Day in Germany - Published: 2012-07-11 - Modified: 2012-08-06 - URL: https://www.napierb2b.com/2012/07/first-elektorlive-day-in-germany/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Elektor will run ElektorLive! , a one-day event that includes a wide range of technical seminars, in Germany on 20th October 2012. ElektorLive! will be supported by print and online editorial coverage in the German and Dutch editions of Elektor magazine, and the organisers expect more than 800 participants, including developers from industry, as well as students and experts from the academic world. More information about ElektorLive! is available at www. elektor-live. com. --- ### Ideas to increase the number of leads you generate - Published: 2012-07-11 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2012/07/ideas-to-increase-the-number-of-leads-you-generate/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology We've just posted another tip sheet: this one gives you some ideas of how to increase the number of leads you generate in your B2B marketing campaigns. The tip sheet describes how you can use high quality content to encourage potential customers to hand over their contact details and jump into your sales funnel. --- ### Those advertising stats must be wrong! My analytics don't match. - Published: 2012-07-07 - Modified: 2021-03-30 - URL: https://www.napierb2b.com/2012/07/those-advertising-stats-must-be-wrong-my-analytics-dont-match/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, Websites for B2B Technology When you run an online advertising campaign, you get detailed statistics about impressions and clicks generated. Whether you're working with a trade publication or Google with its AdWords service, the detail provided gives authority to the numbers. But when you compare the statistics to the equally detailed analytics for your website, the numbers will often be different. Why is this? Can I trust a publisher who says I got more clicks than my analytics package saw? Our new tip sheet explains the reasons why your website analytics will not always match the statistics provided for your advertising campaign. . --- ### Power publishers win sailing national championships - Published: 2012-07-06 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/07/power-publishers-win-sailing-national-championships/ - Categories: Electronics Media News - Tags: USA and American Publications Congratulations to Jim and Julia Graham, publishers of the Power Systems Design family of titles, who won the US S33 nationals in Renegade. The event was held in Oyster Bay, New York and was hosted by Sagamore Yacht Yacht Club. Jim is second from the right in the back row, whilst Julia is in the middle of the front row of the picture. --- ### Management changes at Messago - Published: 2012-07-03 - Modified: 2012-07-04 - URL: https://www.napierb2b.com/2012/07/management-changes-at-messago/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech Udo Weller has left his role as Vice President at Mesago Messe Frankfurt, organisers of a number of great trade shows including PCIM. His role has been split between Lisette Hausser and Anthula Parashoudi, who were both previously working for Udo. Whilst it's sad to see Udo go after 24 years, he's left the exhibition company in a great position, and it's great that Mesago has two tallented people ready to take over the reins. --- ### Napier's Offsite Meeting - June 2012 - Published: 2012-07-03 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/07/napiers-offsite-meeting-june-2012/ - Categories: News About Napier - Tags: Napier Client News, Video Marketing in B2B Technology Last week we took most of the team offsite to work on ways that we can increase the value we deliver to clients. This video shows some of the things we got up to during the event: --- ### Bodo’s Power adds an editor - Published: 2012-06-30 - Modified: 2015-04-13 - URL: https://www.napierb2b.com/2012/06/bodos-power-adds-an-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, Napier Client News Bodo’s Power Systems has added Marissa Consee as a contributing editor to support Bodo Arlt. It’s great to see that this publication is continuing to develop, and that the title will be less reliant on Bodo doing everything. It has been a busy time for Bodo as this news follows hot on the heels of the content deal with PowerGuru. --- ### CenterView Solutions look to Napier - Published: 2012-06-29 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/centerview-solutions-look-to-napier/ - Categories: News About Napier - Tags: Napier Client News Data Process Improvement software provider CenterView Solutions Limited has selected Napier Partnership to promote their expansion into a range of markets, including utilities and telecommunications. Napier Partnership Ltd, a dynamic pan-European PR and Marketing agency were selected after working on an extensive branding project with CenterView to examine the opportunities for the product. Cambridge-based CenterView Solutions Ltd, provides software that supports organisations in building effective workflow processes, automates systems interaction and can automatically find and fix data errors. The multi-functional software has a range of applications across a broad spectrum of markets, and CenterView have selected Napier due to their strong focus on delivering clients tangible results though the implementation of strong, creative campaigns. CenterView joins Napier’s other technology clients, including Microchip, 7 Customer and PRQA --- ### PowerGuru teams up with Bodo to get content - Published: 2012-06-29 - Modified: 2012-07-18 - URL: https://www.napierb2b.com/2012/06/powerguru-teams-up-with-bodo-to-get-content/ - Categories: Electronics Media News - Tags: Napier Client News Following the launch of PowerGuru in May, the agreed a cooperation with Bodo’s Power Systems, which includes the publication of past and future articles from Bodo’s Power Systems on the PowerGuru website. This is a really interesting move as it blurs the line between custom publishing to promote specific products and the classic independent editorial content of traditional publishers. PowerGuru is a platform “provided by” LEM, Mersen, Proton-Electrotex, SEMIKRON, Sindopower, TDK Epcos, and Weidmüller, who clearly want to see their sales grow as a result of the venture, but the deal means that the site will also be offering high-quality independent editorial. It’s an interesting move, and if it results in an increase in the number of visitors to the site – currently PowerGuru claims the daily visitors are in the thousands – then it could prove to be a huge success. We’ll be watching carefully to see whether this proves to be a successful strategy, and if other custom publications follow suit. --- ### Cliff Keys Joins Darnell as Associate Publisher - Published: 2012-06-27 - Modified: 2012-07-04 - URL: https://www.napierb2b.com/2012/06/cliff-keys-joins-darnell-as-associate-publisher/ - Categories: Electronics Media News - Tags: Editor News and Updates, Napier Client News, USA and American Publications It's only a couple of weeks after Cliff Keys left PSDE, but he already has a new role - as associate publisher at Darnell, where he will be responsible for increasing the European market presence of Darnell's titles including www. PowerPulse. net, the PowerPulseDaily email, www. SmartGridElectronics. net, the SmartGridElectronicsDaily email and the associated conferences and forums. It's great to hear that Cliff has a new job - although we're not surprised as we know a couple of publishers were interested in signing him - and we look forward to Darnell increasing its focus on the European market and suppliers. --- ### WEKA FACHMEDIEN strengthens IT presence - Published: 2012-06-27 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/weka-fachmedien-strengthens-it-presence/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications WEKA FACHMEDIEN – best known for its electronics titles such as Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, funkschau and many others will merge with CMP-WEKA Verlag GmbH & Co. KG on 1st July 2012, adding a number of titles including CRN to the WEKA FACHMEDIEN portfolio. Although this is unlikely to result in significant changes on a day-to-day basis – the two publishing houses have been working from the same offices – it reflects the strength of WEKA FACHMEDIEN, which must be a good thing for all their titles. --- ### Details of first Power Electronics South America sponsored by PCIM - Published: 2012-06-27 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2012/06/details-of-first-power-electronics-south-america-sponsored-by-pcim/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech PCIM is sponsoring the Power Electronics South America 2012, which will take place for the first time from 11th to 13th September 2012 in Sao Paulo, Brazil. The event will showcase the latest trends and applications in power electronics, with a host of papers, four keynote speeches and six half-day seminars. The event website has full details of the programme. --- ### Future Horizons Mid-Year Update - Published: 2012-06-27 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2012/06/future-horizons-mid-year-update/ - Categories: Electronics Media News - Tags: Napier Client News, Research for B2B Technology Marketers, UK and British Technology Publications Future Horizons will be holding their 2012 Mid-Year Semiconductor Market Update on 12th July 2012 at the NH Harrington Hotel, London, England. --- ### The top 75 electronic component suppliers on twitter - Published: 2012-06-26 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/the-top-75-electronic-component-suppliers-on-twitter/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Social Media for B2B Marketers It can be hard to make social media work when trying to reach electronics design engineers, but we don't believe that a channel should be overlooked just because it is challenging. So we put together this list of the top 75 suppliers in the electronic components sector based on Klout rankings. It's clear that some suppliers - particularly the larger manufacturers and distributors - have strong engagement on social channels: as twitter continues to grow we believe more and more companies in our sector will take advantage of social media. We put the table together in a couple of hours one afternoon, so it's likely we've missed a few suppliers and several twitter accounts. If we have, please do let us know in the comments and we'd happily update the table! We're also very aware that Klout measures several social media platforms, so it's not purely a measure of influence on twitter. But it's really just a bit of fun - and hopefully some motivation to get you more active on social media. Rank Company twitter Username Klout Score 1 Freescale @Freescale 53 2 element14 @element14 52 3 Digi-Key @Digikey 50 4 Texas Instruments @Txinstruments 50 5 ARM Holdings @armcommunity 46 6 ARM Mobile @Armmobile 44 7 RS Components @DesignSparkRS 44 8 Synopsys @synopsys 44 9 Microchip @MicrochipTech 43 10 Windows Embedded @MSFTWEB 43 11 xilinx @xilinxinc 42 12 NXP semi-Conductors @NXP 42 13 Analog Devices @ADI_News 41 14 Cadence @Cadence 41 15 Fluke @flukecorp 41 16 Broadcom @broadcom 41... --- ### Napier’s Student Intern Joins Marketing Team Full Time - Published: 2012-06-21 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/napiers-student-intern-joins-marketing-team-full-time/ - Categories: News About Napier - Tags: Napier's Intern Series Student Intern, Jess Baker joins Napier’s growing marketing department after a successful internship during her final year at University. Jess will help deliver PR campaigns as well as developing and managing email marketing campaigns for clients across Europe. Napier were one of the first agencies to publically support PRCA’s campaign for paid internships. “High-quality paid internships are a key part of our strategy to attract the best marketing talent to Napier,” commented Mike Maynard, Managing Director of Napier. “Jess’ skills and enthusiasm really grabbed our attention during her internship, and we are excited to have her join the Napier team permanently. ” Jess began her full time position upon completion of her BA Hons in Events Management, and hopes to be graduating with first class honours later this year. “I was thrilled to be offered a permanent job at Napier,” said Jess. “During the internship I realised how much I wanted a career in PR and marketing, and I’m thrilled to be joining the Napier team. ” Napier’s intern scheme is based upon industry best practice, aiming to give future PR professionals the ‘on the job’ experience needed to understand and maximize their skills in the PR industry, whilst providing training to a professional standard. --- ### ISC 2012 video - Published: 2012-06-21 - Modified: 2012-06-21 - URL: https://www.napierb2b.com/2012/06/isc-2012-video/ - Categories: News About Napier - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech ISC 2012 was a great event, and made all the more fun by our client Panasas' "big data beast" running around the show floor. This short video gives a flavour of the event: --- ### Napier launches slideshare channel - Published: 2012-06-20 - Modified: 2012-06-21 - URL: https://www.napierb2b.com/2012/06/napier-launches-slideshare-channe/ - Categories: News About Napier - Tags: Social Media for B2B Marketers Napier is pleased to announce the launch of our slideshare channel. We will be using the channel to publish presentations giving PR and marketing advice and tips, as well as case studies and other information. Keep checking the channel for updates! --- ### ITEM launches Environmental Test & Design website - Published: 2012-06-16 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/item-launches-environmental-test-design-website/ - Categories: Electronics Media News - Tags: Email Marketing for B2B Technology, Websites for B2B Technology Building on the email newsletter that has been running since 2009, ITEM Media has launched the www. environmentaltestanddesign. com website, which features 16 channels of news, standards, and the latest product developments within the test and design field as well as a comprehensive buyers' guide. The website channels are divided into technology - Acoustics/Noise, Energy Efficiency, HALT/HASS, Harsh Environments, Lifecycle/Reliability, RoHS/ WEEE, Salt Fog/Sand/Dust, Shock/Vibration, Temp/Humidity, and Test Equipment - and market channels -Aerospace, Automotive, Consumer, Electronics, Design, Military, and Test. Like many recent launches, the site also includes social features such as sharing and commenting to encourage increased engagement. --- ### 35 years of technology journalism - Published: 2012-06-15 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/35-years-of-technology-journalism/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Colin Holland, who has just celebrated 35 years of technology journalism. He was kind enough to send us this short piece about his first experiences in the industry: I remembered last night that it was 35 years ago this week that I went to my first event as a journalist. It was a Saturday 28 May 1977 at the IEE in Savoy Place, I started as editorial assistant at The Society of Electronics and Radio Technicians the previous Monday and must have been keen to make a good impression to have volunteered to work a Saturday. The highlight of the event was Adam Osborne who was still a few years off launching the Osborne 1 computer but his Osborne & Associates published computer manuals. We popped over to the Waldorf Hotel for a spot of lunch! The only other thing I remember about the event was that I sat next to Barry Nicholson who I had replaced at SERT and horror on the editor of the SERT Journals face, Ian Channing, when I told him this and that Barry had well briefed me about SERT. many congratulations on 35 years! It's good to know that Colin will be covering our industry for a good few years to come. --- ### Call for papers - workshops at DATE 2013 - Published: 2012-06-15 - Modified: 2012-07-04 - URL: https://www.napierb2b.com/2012/06/call-for-papers-workshops-at-date-2013/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech The organisers of DATE have issued a call for submissions for full-day workshops to be held at the event on 22nd march 2013. The workshop proposal should be submitted via the DATE website by 9th September 2012. --- ### New tip sheet - QR Codes - Published: 2012-06-15 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2012/06/new-tip-sheet-qr-codes/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology We've just publishes a new tip sheet discussing the use of QR codes in B2B marketing campaigns. Are QR codes the right tool to engage B2B decision makers? How important is mobile engagement for B2B technology campaigns? This tip sheet explains why QR codes can be effective, when to use them and how to generate your own codes. --- ### Direct madness - Published: 2012-06-12 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/direct-madness/ - Categories: Electronics Media News - Tags: Email Marketing for B2B Technology We do a lot of email marketing at Napier, and frequently rent publishers' databases to supplement the existing databases held by our clients. In general it's a pretty straightforward process, but recently we went through a shocking experience with one vendor. This publisher has a specialist company to offer data - an apparently sensible move to save agencies and client dealing with the different publishing companies they own. Sadly the reality was anything but a pleasant experience. Turnaround for quotes was slower than we've have got if we went to the local publishing companies. They couldn't put the quote into a single currency - apparently one rental had to be in pounds whilst the other rental had to be in Euros. And they claimed that there was no circulation overlap between the UK title and the pan-European titles they were offering. They later changed this to "very small overlap", but then said they couldn't de-dupe and didn't have any access to the pan-European data. So presumably they had no idea of the overlap and were just saying whatever they thought would get the sale. To make things even worse, we went though all of this to get a quote that was significantly higher than any of the other quotes we were offered for our client. Needless to say this publisher didn't get the business! Data is an important revenue source for many publishers, and if we follow the lead of industries such as IT it will only become more important.... --- ### Smart Systems Integration 2013 Rescheduled - Published: 2012-06-12 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/smart-systems-integration-2013-rescheduled/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Smart Systems Integration 2013 has been rescheduled to take place from 13th to 14th March 2013. The location is unchanged, and the event will be held in Amsterdam, the Netherlands. --- ### Electropages launches Android app - Published: 2012-06-06 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/06/electropages-launches-android-app/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Using Apps for B2B Tech Marketing Following on from the successful iOS apps for electronics engineers, Electropages has launched their first Android app, Electronics News. It uses a very similar interface to the apps for Apple devices, and provides a general as well as sponsored newsfeed, as well as video content. It's good to see Electropages continuing to invest and innovate in mobile platforms, and the design looks great - much better than most Android apps. Congratulations to the Electropages team. --- ### EDN.com goes social - Published: 2012-06-06 - Modified: 2012-06-06 - URL: https://www.napierb2b.com/2012/06/edn-com-goes-social/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Social Media for B2B Marketers, USA and American Publications The new EDN. com site has launched and the focus is on social. It's an interesting move, with stories ranked by number of comments as well as a most recent stories feed. I have to say I'm not convinced by the move. Adding social elements to a publication's site is a good move, but we also know that keeping social interaction going is going to take work: particularly when that community is a group of electronics design engineers. On most publications, the vast majority of stories attract no comments, and whilst EDN is likely to do better than most, I can't see why engineers will behave completely differently on one particular site. The social makeover also means that the thing I really value from EDN - the great journalism - has taken a back seat. It just seems much harder to find articles about the topics that interest me. Despite my concerns, I'm optimistic that this move will work out for EDN, provided that they behave like a start-up rather than an established old-world publisher. The social element could be a real winner, particularly if EDN can encourage more interation, and frequent tweaks and tests will allow UBM to iterate to a site that mixes editorial and social content in an efficient and useful way. I'll be interested to see whether any other publications (including EDN Europe, which hasn't had the same social makeover) follow EDN's lead. --- ### NEW visitors up by 40% - Published: 2012-06-02 - Modified: 2012-07-04 - URL: https://www.napierb2b.com/2012/06/new-visitors-up-by-40-percent/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of National Electronics Week 2012 have announced that the 2012 event attracted 3,665 visitors - a very impressive increase of over 40% on the previous year. They credit some of the success to co-locating with other related shows, and plan to do the same in 2014. Sadly there will be no National Electronics Week in 2013, although NEW will be running other smaller, regional events. Claire Saunders, Event Director, gave us the following reasons for skipping a year for the national event, and focussing on local shows in 2013: The UK electronics and embedded industry is such that it doesn’t seem to justify a standalone event – therefore the link with the shows this year has worked so well and offers the UK ‘manufacturing’ sector a strong platform with lots to see Although we have new products and developments our market doesn’t seem to be able to invest to the level it would at a German event for instance and we want our exhibitors to put on a ‘show’ and give visitors a must attend event every 2 years With this said companies still want to be in front of their audience – therefore moving away from the National format allows companies to invest little bits of their budget into local regions and get to interact with them on their home turf if you like Customers have time restraints so taking a good event and conference to them will help keep them up to speed with new technologies... --- ### Penton merges mechanical and electronic publishing into single group - Published: 2012-05-30 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2012/05/penton-merges-mechanical-and-electronic-publishing-into-single-group/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News, USA and American Publications Penton Media has formed the Design Engineering and Sourcing Group, combining several Penton brands including Electronic Design, Electronic Design Europe, Machine Design and Source ESB. By merging mechanical and electronic titles, Penton claim they will be able to target the entire design engineering team (and they underlined "entire" in the press release so it must be true! ). The move makes a lot of sense: the line between mechanical and electronic engineering is fuzzy at best, and in some cases there is a complete crossover. As an "electronics engineer", I designed aluminium extrusions, front panel metalwork and created controllers for many motorised systems. So this move makes a lot of sense. I did, however, cringe at the positioning of the move as looking "not at historical or traditional print models, but on a new media process", and the focus on "brand directors and brand champions". I guess that jobs like "publisher" are just no longer cool. The release, however, did make me sympathise with the editors at Penton who no doubt have the same feelings about the many over-hyped press releases they receive each day. --- ### ES Live outgrows Reading venue - Published: 2012-05-30 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/es-live-outgrows-reading-venue/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications ES LIVE 2012 attracted a total of 472 visitors, with 217 attending the supply chain and design engineer seminars and workshops. In addition to the visitors, 268 exhibiting staff (representing 60 exhibitors) also attended. Next year ES LIVE takes place on Thursday 16 May at the StadiumMK, Doubletree Hilton, Milton Keynes, Buckinghamshire. The exhibition will grow to 106 stands and the seminar programme will also be expanded. You can check out a highlights video from this year's ES Live event. --- ### Get Elektorized! - Published: 2012-05-25 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/get-elektorized/ - Categories: Electronics Media News - Tags: Social Media for B2B Marketers Normally a title like this, and a social media storyline might make me worry. The new Elektor Projects website, however, is a truly impressive venture. The site aims to allow the suggestion of ideas for electronics projects, the best of which will then be developed by a selected group of designers into the projects that are familiar to Elektor readers. It's a simple idea, but works extremely well in practice. Presumably there will also be great opportunities to generate advertising sales: not only can you sell conventional ads, but I'd love to see manufacturers bidding to have their products used in the projects (and possibly the community voting on which product they think is the best solution). I'm excited to see how far Elektor can take this idea. --- ### How to make other publishers jealous - Published: 2012-05-25 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/how-to-make-other-publishers-jealous/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, UK and British Technology Publications Hats off to Elektor International Media (EIM). Not only do they manage to get readers to pay for the content, but I understand that the German and English editions have both seen newsstand sales jump by about 25 per cent over the last few months. Congratulations to the Elektor team - an impressive result! --- ### The value of website audits - Published: 2012-05-25 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/the-value-of-website-audits/ - Categories: Marketing Blog - Tags: UK and British Technology Publications, Websites for B2B Technology Recently I was unenthusiatic about the decision by ConnectingIndustry. com to have ABC audit their website traffic. I thought I should point people to a recent blog post by Richard Foan, Group Executive Director of ABC (Audit Bureaux of Circulation), which unsurprisingly takes a different view. Richard says: The ideal in digital measurement is total transparency... Realism means making sure the fundamental building blocks for online measurement are in place to allow advertisers to tell their stories around the world, while still recognising the needs of individual markets and remaining independent of individual technology suppliers. You can read Richard's full blog post here. --- ### Editorial appointments at Power Systems Design - Published: 2012-05-24 - Modified: 2012-05-25 - URL: https://www.napierb2b.com/2012/05/editorial-appointments-at-power-systems-design/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Gail Purvis, who has been named Europe Editor at PSD. She has been tasked with serving as the primary point of editorial contact for Europe-based companies and will contribute to the magazine’s Europe and North America editions and to the English-language website. Gail's journalism career spans Europe and South Africa, including spells at Photovoltaics, Smart Materials, European Semiconductor, and III-V Review. She was also founding editor for the public journal of Scotland’s Environmental Protection Agency, SEPA View. It's great to see a new journlist in the world of electronic design, and her experience in semiconductor publications should help her to get up to speed quickly. At the same time Joshua Israelsohn has been promoted from North America Editor to Editor-in-Chief. Congratulations to both Gail and Joshua on their new roles! --- ### Findlay editor shortlisted in PPA awards - Published: 2012-05-22 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2012/05/findlay-editor-shortlisted-in-ppa-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Congratulations to the editor of Findlay Publication's Works Management, Max Gosney, who has been shortlisted as editor of the year in the Business Media category of the PPA (Professional Publishers' Association) Awards. Max joined Works Management in September 2010 and has been the driving force behind a new look and feel for the leading manufacturing management magazine. The winners are announced on 20th June at the Grosvenor House hotel. (OK, it's not really electronics media, but the awards mean a lot to UK editors, so this achievement deserves some recognition - well done Max! ). --- ### Connecting Industry to get ABC audit for website - Published: 2012-05-22 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/connecting-industry-to-get-abc-audit-for-website/ - Categories: Electronics Media News - Tags: Websites for B2B Technology We attended Connecting Industry's launch event last week to find out the plans for the website and the related print titles. We were pleased to hear that the print publications will be ABC audited: dropping the audit has raised questions about circulation quality, and this is something that should be easy to fix. The site will also be audited. Online advertising, however, is so measurable that we're not sure how much benefit this will give to the site. If you place an online advert, you know how much traffic is generated, and you know how many people register or download data. Do advertisers really need audits for websites? It will be interesting to see if this move has a positive impact on the site's ability to attract advertising revenue. With relatively modest number of page views per month, given the number of publications linked to the site, perhaps the biggest challenge is to grow, rather than audit, the traffic to the site. Whatever happens, it's good that there is an investment in the print and online publications in the Connecting Industry stable. --- ### Svet elektronike plans bumper 200th issue - Published: 2012-05-21 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/svet-elektronike-plans-bumper-200th-issue/ - Categories: Electronics Media News - Tags: Eastern Europe & E. European Technology Publications Publishers are always hitting milestones based upon the number of issues published or years since the launch of the magazine. Sometimes there's some good editorial content, but often these anniversaries slip by almost unnoticed. So I was impressed to hear that Svet elektronike will publish with a hardback cover to celebrate the 200th issue in September 2012. The 200th issue will feature a selection of the best articles that the title has published, and the publisher promises a few more "candies" for readers! Despite the obvious increase in costs due to the hard cover, the magazine will also offer discounts to advertisers who would like to participate in this special edition. It's good to see that Svet elektronike is really doing things right with this special issue: a hardback edition will definitely stay on readers' shelves for some time, which surely will encourage advertisers to take advantage of the additional exposure it will generate. To take advantage of the special offers email stik@svet-el. si or contact Napier. --- ### PCIM continues growth in 2012 - Published: 2012-05-21 - Modified: 2012-05-21 - URL: https://www.napierb2b.com/2012/05/pcim-continues-growth-in-2012/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech PCIM Europe 2012 has reported an impressive increase in the number of exhibitors, with 363 companies taking a booth - a 22% increase on 2011. There was also a 3% increase in visitor numbers from 6,653 to 6. 874, and the conference was attended by 744 delegates (736 in 2011). Congratulations to the PCIM team for continuing to grow and evolve the show to meet the needs of the European power electronics market. --- ### New B2B video marketing tip sheet from Napier - Published: 2012-05-21 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2012/05/new-b2b-video-marketing-tip-sheet-from-napier/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology Successful online marketing needs a multimedia approach, and video is a particularly important element of the online marketing mix. Our latest tip sheet, which describes how to create, edit and distribute B2B marketing videos describes ten simple steps to successful video content marketing campaigns. Many of Napier's clients have run successful video campaigns, and we've even installed a small video studio in our offices. If you want to find out more about some of the clients we've helped, and our in-house equipment and facilities, simply send me an email. --- ### OpenSystems Media hires Jim Turley for embedded webcasts - Published: 2012-05-21 - Modified: 2012-05-21 - URL: https://www.napierb2b.com/2012/05/opensystems-media-hires-jim-turley-for-embedded-webcasts/ - Categories: Electronics Media News - Tags: Editor News and Updates, USA and American Publications Jim Turley is a big name in the world of processors and embedded design, and a great addition to the OpenSystems Media (OSM) team. Interestingly Jim has been hired to moderate webcasts: the popularity of webcasts seems to continue to grow in our industry, and the appointment of someone as well-known as Jim specifically for this medium emphasises the trend. Many companies and publishers, however, still don't produce or get involved in webcasts. Most of our clients find that webcasts exceed their expectations: we've had clients setting targets of around 30 attendees, and then finding that 100 potential customers sign up! I also think that webcasts are going to be more and more important for publishers: readers want to consume multi-media content, and publishers that remain tied to the written word are simply less interesting. FOUNTAIN HILLS, Ariz. , May 15, 2012 - OpenSystems Media (OSM), LLC today announced the addition of a new embedded moderator, Jim Turley, internationally-known industry leader and editor, effective immediately. He is the former Editor-in-Chief, Embedded Systems Design magazine and Embedded Systems Conference Chair. Turley will be working with OpenSystems Media moderating embedded webcasts and virtual events. Turley will be the Embedded Moderator for Embedded Computing Design magazine. OSM is one of the largest providers of editor-moderated webcasts in the embedded space. OSM, the leading producer of embedded E-casts in the industry, continues to be successful with their webcasts because they provide the right tools, leading editorial staff, and a robust streaming architecture, which delivers... --- ### New association for journalists, authors and publishers in electronics industry - Published: 2012-05-15 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2012/05/new-association-for-journalists-authors-and-publishers-in-electronics-industry/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications, Switzerland and Swiss Technology Publications The IEPA (International Electronic Press Association), an organisation for journalists, authors and publishers working in the fields of electronics and communications, was founded on 1st March 2012. Based in Habsburg, Switzerland, the IEPA id the successor to the “Union Internationale de la Presse Radio-Electronique” or UIPRE, a union of journalists that was founded in Frankfurt, Germany, on 13th April 1959 by a panel of 22 trade journalists from six European countries. The UIPRE was founded because of requests from industry and German trade fair organisations to increase the number of technically proficient journalists. It's great to see that this work will carry on with the launch of the IEPA: there has never been a more challenging time for publications, and surely the best way to ensure long-term success is by delivering great content written by technical journalists. I'm delighted to hear of the formation of the more modern IEPA, and look forward to them contributing to an increase in the overall standard of technical journalism, as well as benefiting the organisation's members. --- ### Distributors can be publishers - Published: 2012-05-12 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/distributors-can-be-publishers/ - Categories: Electronics Media News I was impressed by the new SindoPower website, powerguru. org, which was launched just before PCIM. The high quality of the site definitely puts it into the same league as commercial publishers. As with any distributor site, however, it will inevitably suffer from a focus on a small number of manufacturers: distributors are not going to spend much time promoting lines they don't sell. It will be interesting to see if SindoPower can maintain the momentum of the site, and whether they can broaden it to address the world outside of their franchises. With some publishers moving towards custom publishing as a source of revenue, it could be that the future of the electronics media will be many smaller sites, all of which have their own agendas and are far from independent. I hope this won't be the case, and that readers will continue to value content from publications that aren't set up purely to promote specific products and suppliers. --- ### Fare Elettronica available in digital format - Published: 2012-05-10 - Modified: 2012-05-22 - URL: https://www.napierb2b.com/2012/05/fare-elettronica-available-in-digital-format/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Inware Edizioni launched a digital version of Fare Elettronica on 1st May 2012. Firmware magazine, another title from the same publishers, has been available in a digital edition for more than two years, so adding digital distribution to Fare Elettronica is an obvious move. They use the ezPress platform, which offers iPad and smartphone access as well as allowing readers to download PDF versions (which are watermarked to prevent illegal copying). --- ### eLegacy awards 2012 open for entries - Published: 2012-05-10 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/elegacy-awards-2012-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards The eLegacy Awards 2012 are now open for entries. One change this year is to scrap the security category in favour of an award for lighting. Given the focus on LED and low-power lighting, this makes a lot of sense. The closing date for nominations is the 8th June. --- ### BEEAs now open for entries - Published: 2012-05-10 - Modified: 2012-05-10 - URL: https://www.napierb2b.com/2012/05/beeas-now-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Entires are now being accepted for the British Engineering Excellence Awards 2012 (BEEA). Unlike other awards that offer many different product categories, the BEEAs aim to promote the quality of British engineering design and celebrate the UK companies and individuals that have demonstrated the skills, invention and dedication to succeed and compete on an international stage. The Awards will be presented at a lunch event at 8 Northumberland, London, on 25 October, and if you want to be celebrating on the night, you need to get your entry in by 31st July 2012. More information is available on the BEEAs website. --- ### Call for papers - AAE2012 - Published: 2012-05-09 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2012/05/call-for-papers-aae2012/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of Advanced Automotive Electronics 2012 (AAE2012) have issued a call for papers. The event, first held in 2006, has establised a strong reputation, attracting well over 100 delegates last year. Submissions for 2012 are invited covering topics ranging from Technologies & Infrastructure and Standardisation to Hybrids & electric vehicles and Automotive IT system security. Abstracts of up to 250 words should be submitted by email to: j. foster@umronline. co. uk before 30th May 2012. --- ### First executive conference of distribution organisation to be held in Italy - Published: 2012-05-08 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2012/05/first-executive-conference-of-distribution-organisation-to-be-held-in-italy/ - Categories: Electronics Media News - Tags: Italy and Italian Publications, Shows and Events for B2B Tech IDEA (International Distribution of Electronics Association) will hold their first executive conference on 31st May 2012 at Sala Assemblee di BancaIntesa SanPaolo - Piazzetta Belgioioso 1, Milan, Italy. The conference aims to answer the question “Can Improved Collaboration in the Supply Network Encourage Growth in the Electronic Components Market? ” and features several well-know speakers from manufacturers, distributors, analysts and organisations outside our industry. During the event the Assodel 2012 awards will be presented: these are given by Italian distributors to their manufacturer partners. --- ### EMC website updates - Published: 2012-05-04 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/05/emc-website-updates/ - Categories: Electronics Media News - Tags: USA and American Publications, Websites for B2B Technology You've got to be good to be able to survive as a publisher in today's challenging market, and if you are focused on a niche, then you need to be outstanding. Interference Technology is a great example of how focus can produce results: their international journal of electromagnetic compatibility (EMC) is well known, and recently they have launched a new website that features a comprehensive EMC Buyers’ Guide and a channel focused entirely on European content, as well as technical, news and product articles. --- ### Your email open rates are wrong! - Published: 2012-04-30 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2012/04/your-email-open-rates-are-wrong/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers At Napier, we strongly believe that campaigns should be build upon facts and not guesswork, so we conduct a lot of research. Marketers love the precise numbers that are produced from online marketing campaigns, but are these figures misleading? Recently we completed a project with the University of Chichester that analyses the accuracy of email open rates, and the findings shocked us: open rates are badly wrong! We knew that some people read emails without downloading images (it's the image download that triggers an "open" to be registered). But we were shocked when the research suggested that almost as many electronics engineers will read your marketing emails without images as those that download the pictures: this means that your true open rate could be as much as double the figure produced by your email marketing software! The findings also have huge implications for the design of campaigns: if your email needs images to be downloaded to look good, you are communicating ineffectively with up to half the recipients that actually read the email. --- ### German publication adds freelance editor to team - Published: 2012-04-29 - Modified: 2012-05-02 - URL: https://www.napierb2b.com/2012/04/german-publication-adds-freelance-editor-to-team/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications The German publication Embedded Design has added Susanne Sippel to the editorial team, replacing Andrea Hackbarth, who recently moved to Hüthig, where she will be writing for elektronik industrie and all-electronics. de. --- ### Electronics industry shows the way for IT advertisers - Published: 2012-04-27 - Modified: 2012-05-02 - URL: https://www.napierb2b.com/2012/04/electronics-industry-shows-the-way-for-it-advertisers/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech It's often easy to believe that the electronics industry tends to follow the more affluent and glamourous IT industry, so I was delighted to hear that in Germany our industry is showing the way for marketers in the IT sector. Weka Fachmedien has decided to reproduce the successful electronics industry MEDIA SUMMIT for the IT industry, with the first ICT MEDIA SUMMIT, which will be held on 10th May 2012. The theme of the summit is "Multi channel communications via print, web, social media and events". If you want to find out more, you can check out video and images of the 6th MEDIA SUMMIT at the embedded world 2012. --- ### CONVERtronic hits 100 - Published: 2012-04-26 - Modified: 2012-04-30 - URL: https://www.napierb2b.com/2012/04/convertronic-hits-100/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Spain and Spanish Technology Publications CONVERtronic, the Spanish electronics magazine published by GM2 PUBLICACIONES TECNICAS, S. L. , will reach its 100th issue in May 2012. The magazine was born on May, 2002 by two shareholders Angel Martinez and Andres Hennequet, who had more than 20 years of experience working in technical publications. It's great to see publications doing well, and I'd like to personally wish CONVERtronic a very happy 100th birthday. --- ### Andrea Hackbarth joins all-electronics.de and elektronik industrie - Published: 2012-04-26 - Modified: 2012-05-02 - URL: https://www.napierb2b.com/2012/04/andrea-hackbarth-joins-all-electronics-de-and-elektronik-industrie/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Germany and German Tech Publications, Napier Client News Hüthig has strengthened the editorial team at elektronik industrie and all-electronics. de with the recruitment of Andrea Hackbarth. She will also help out on some of the sister publications. After completing her degree in Industrial Engineering, Andrea started her career as an engineer, working at Bosch. She then moved into journalism, holding a number of roles covering mechanical engineering, automation, electronics and embedded. It's great to see German titles continuing to invest in talented technical editors, and we're looking forward to working with her in the future. --- ### German study forecasts stable advertising revenue in 2012 - Published: 2012-04-25 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/04/german-study-forecasts-stable-advertising-revenue-in-2012/ - Categories: Marketing Blog - Tags: Germany and German Tech Publications, Research for B2B Technology Marketers Thanks to the team at Weka for highlighting the recent "Advertising Trend Study" by TNS Emnid, which forecasts stable B2B advertising revenue in 2012. More than three-quarters of the 317 marketing and media decision-makers interviewed for the study were positive about the German economy, their own businesses and their advertising budget. About 40 percent anticipated increased spending, with nearly half forecasting a flat budget. Despite expectations of strong growth in online, mobile and social media advertising, trade shows and print ads in trade media continue to dominate German B2B advertising budgets, taking around two thirds of companies' total spend. One factor driving the move to online is the trend towards booking packages that cover traditional and new media, with 32 percent of managers planning to implement B-to-B campaigns across all media on a regular basis, and another 41 percent running cross-media campaigns on a case to case basis. --- ### Simon Fogg joins New Electronics as deputy web editor - Published: 2012-04-24 - Modified: 2012-04-30 - URL: https://www.napierb2b.com/2012/04/simon-fogg-joins-new-electronics-as-deputy-web-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Simon Fogg has joined New Electronics as deputy web editor, replacing Chris Shaw who has left to write about sweeter topics than electronics. Simon is an Honours graduate in English Literature and has an MA in Modern and Contemporary Literature. He’s NCTJ qualified and has already won an industry award for his writing. Simon's main role is to generate content for the New Electronics website, but he will also be using social media to promote the publication. You can contact Simon at 01322 221144 and by email at sfogg@findlay. co. uk. --- ### Weka to publish official daily for SPS IPC Drives 2012 - Published: 2012-04-24 - Modified: 2012-05-02 - URL: https://www.napierb2b.com/2012/04/weka-to-publish-official-daily-for-sps-ipc-drives-2012/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Although not a big surprise - given the great job they have done in the past - Weka Fachmedien has been chosen to publish the official daily for this years‘ SPS IPC DRIVES show. The content will be produced by the teams of Computer&AUTOMATION, Elektronik and Markt&Technik, and will also include English language content for international visitors. Key dates are: Publication date: November 27, 28 and 29, 2012 Ad closing date: November 2, 2012 (for all three issues) --- ### funkschau.de exceeds a quarter of a million impressions in March 2012 - Published: 2012-04-19 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2012/04/funkschau-de-exceeds-a-quarter-of-a-million-impressions-in-march-2012/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Congratulations to the team at funkschau. de, who broke the quarter of a million page impressions barrier in March 2012. The traffic figures, audited by IVW, reports 256,879 page impressions and a total of 111. 814 visits. --- ### Napier client shortlisted in five categories of Storage Awards - Published: 2012-04-19 - Modified: 2012-05-02 - URL: https://www.napierb2b.com/2012/04/napier-client-shortlisted-in-five-categories-of-storage-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to Drobo, who have been shortlisted for the Storage Awards in no less than FIVE categories: One to watch - Product (B1200i) One to watch - Company Value for money Disk-based product of the year - SME Flash/SSD product of the year It's great to work with clients that have such outstanding products, and I'm particularly pleased that Drobo has been recognised in this way as their "make storage simple" approach means that smaller companies that don't have in-house IT departments can make use of world-class storage systems. Congratulations to everyone at Drobo! --- ### Italian medical electronics event returns for second year - Published: 2012-04-17 - Modified: 2012-04-30 - URL: https://www.napierb2b.com/2012/04/italian-medical-electronics-event/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications, Shows and Events for B2B Tech Selezione di Elettronica, has announced the date for the second Medical Design Community event, which will be held on Thursday 28th June 2012 at the Centro Congressi Palazzo delle Stelline in Milan, Italy. The event is dedicated to "electronic technologies in the service of health", and is the only event in Italy that brings together producers and suppliers of electronic components and systems, medical equipment manufacturers, university researchers and designers of medical solutions. The event include conference sessions, technical workshops, an exhibition, demonstrations and awards for the best advances in medical electronics. More information is available on the Selezione di Elettronica website. --- ### New Bulgarian online publication - Published: 2012-04-06 - Modified: 2012-05-02 - URL: https://www.napierb2b.com/2012/04/new-bulgarian-online-publication/ - Categories: Electronics Media News - Tags: Eastern Europe & E. European Technology Publications PR and marketing teams often spend hours perfecting the language in press releases and other marketing materials, but then fail to translate the content. This means that - in Europe at least - the majority of your audience are trying to understand content written in their second (or third) language. Marketing teams that imagine their carefully crafted English is communicating the exact meaning they want are simply fooling themselves as translation errors and cultural factors inevitably interfere with the message. So I[m always delighted to see new publications in local language, particularly for countries that don't have the largest electronics industries. Electronics-bulgaria. com, part of the larger IndustryInfo. bg portal, is a new site that gives marketers an effective channel to reach Bulgarian engineers. The publisher, TLL Media Ltd. , is well established, and has a strong portfolio of engineering magazines. IndustryInfo. bg contains 11 vertical portals, including Electronics-bulgaria. com, and promises to cover companies, markets, products, technologies, and services. Whilst it does take more effort to communicate in the first language of your audience, I know that the greater impact you achieve is definitely worth the effort, and we're going to be working with the new sites for our clients' Bulgarian campaigns. --- ### IET Innovation Awards 2012 open for entries - Published: 2012-04-05 - Modified: 2012-04-30 - URL: https://www.napierb2b.com/2012/04/iet-innovation-awards-2012-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The IET Innovation Awards are open for entries. I'm always impressed by the quality of entries to these awards, which have the credibility and independence that can only come from the national body for engineering and technology. The deadline for entries is 31 July 2012, and you can enter at www. theiet. org/innovation. --- ### Our marketing book is now available on the kindle - Published: 2012-03-30 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/03/our-marketing-book-is-now-available-on-the-kindle/ - Categories: News About Napier - Tags: Using Apps for B2B Tech Marketing We've been giving away copies of a book that Mike wrote about marketing for some time. It's been popular, but we've been getting more and more requests to publish a kindle version. Good news: it's now available! Simply go to your local Amazon website and search for "in search of marketing knowledge" in the kindle section to download your copy. --- ### Mesago expands influence by teaming up with Chinese show - Published: 2012-03-28 - Modified: 2012-04-02 - URL: https://www.napierb2b.com/2012/03/mesago-expands-influence-by-teaming-up-with-chinese-show/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications, Germany and German Tech Publications, Shows and Events for B2B Tech Mesago has formed a strategic partnership with the organisers of the China Electronics Fair (CEF). This has to be a good move, giving Mesago a broader geographic reach. The CEF will be held on the following dates: Shenzhen: 10-12 April 2012 Chengdu: 23-25 Aug. 2012 Shanghai:30 Oct. -01 Nov. 2012 --- ### Firmware plans to publish in English to reach larger audience - Published: 2012-03-28 - Modified: 2012-04-02 - URL: https://www.napierb2b.com/2012/03/firmware-plans-to-publish-in-english-to-reach-larger-audience/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications We're hearing very strong rumours that the Italian title Firmware will be launching a digital English language version in the near future. With a strong readership in Italy, it's clear that engineers find the content valuable, and it will be interesting to see if they can replicate their success in other countries. Personally I'm just happy to see another publication investing and expanding in our industry: the news of the death of magazines has clearly been exaggerated! --- ### New tip sheet - what is content marketing? - Published: 2012-03-26 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2012/03/new-tip-sheet-what-is-content-marketing/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology You've probably heard a lot about content marketing: how using high-value content can help drive inbound marketing and generate leads. But what does this really mean? And how can you build an effective content marketing campaign that will deliver tangible results that drive the business forward? Learn about content marketing by reading Napier's latest tip sheet, What is content marketing? --- ### Everything getting bigger in China - even trade shows - Published: 2012-03-24 - Modified: 2012-03-24 - URL: https://www.napierb2b.com/2012/03/everything-getting-bigger-in-china-even-trade-shows/ - Categories: Electronics Media News - Tags: Napier Client News, Shows and Events for B2B Tech electronica China and productronica China closed showing impressive growth in the number of exhibitors, which increased 38% to 664. Interestingly the increase in visitors was only 10% - not that dissimilar to the increases we've seen at European shows - to 41,847 attendees. More details about the event are available on the electronica China website. --- ### DATE maintains strong attendance - Published: 2012-03-23 - Modified: 2012-03-24 - URL: https://www.napierb2b.com/2012/03/date-maintains-strong-attendance/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Germany and German Tech Publications, Shows and Events for B2B Tech In 2011 DATE saw a 40% increase in attendance, an impressive result that has been maintained in 2012. DATE 2012 switched to Dresden, but this change of venue didn't discourage visitors to the conference or exhibition. the conference continues to attract a wide range of nationalities, with more than 50% of the papers coming from outside Europe. DATE 2013 will switch back to Grenoble, France and will be held on 18-22 March 2013: for more information visit the DATE website. --- ### Cliff Keys leaves Power Systems Design - Published: 2012-03-21 - Modified: 2012-04-02 - URL: https://www.napierb2b.com/2012/03/cliff-keys-leaves-power-systems-design/ - Categories: Electronics Media News - Tags: Editor News and Updates, USA and American Publications We understand that Cliff Keys has left his role at AGS Media, where he edited Power Systems Design Europe, its US sister publication and the Power Systems Design website. Whilst this doesn't come as a complete surprise, it's disappointing that the appointment of Joshua Israelsohn has been offset so quickly by Cliff's departure, but hopefully Power Systems Design will add some European editorial resource in the near future. --- ### Results of Embedded World readership study - Published: 2012-03-15 - Modified: 2012-04-02 - URL: https://www.napierb2b.com/2012/03/results-of-embedded-world-readership-study/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Research for B2B Technology Marketers, Shows and Events for B2B Tech Although there are many reasons why this isn't an entirely unbiased survey, the results of the readership survey carried out by Gelszus Messe-Marktforshung at Embedded World are always interesting. The study asks "Which of these electronics trade journals do you read on a regular basis? " The first thing I noticed was that the readership of magazines isn't dropping. As we saw last year, the average German engineer claims to read about 2. 5 journals on a regular basis: clearly their appetite for print is not falling. The one publication that showed a significant change was ELEKTRONIKPRAXIS. It's difficult, however, to draw any firm conclusions, as the near disappearance of the title at the event meant that the Weka domination show was even stronger than before. Whilst I don't want to go into the rights and wrongs of why ELEKTRONIKPRAXIS didn't exhibit or have a stronger presence, I do think that the impact of the decision means that we must put even less faith in the readership survey being an accurate representation of the reading habits of all German engineers than we could have done in previous years. --- ### New title to address energy efficiency - Published: 2012-03-15 - Modified: 2012-04-02 - URL: https://www.napierb2b.com/2012/03/new-title-to-address-energy-efficiency/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Thomas Industrial Media, publisher of titles such as IEN Europe and PCN Europe, has announced the launch of a new title, Energy & Efficiency - Business & Industry. The title is being launched through a partnership between Thomas Industrial Media and the Brussels based organization, EEIP, one of the most influential voices in EU industrial energy efficiency policy. The new magazine promises to discusses both technical and policy-related challenges to industrial energy efficiency, with a strong focus on a senior and managerial audience. We're promised a print circulation of over 20,000 across Europe, with a digital edition reaching a further 15,000. I'm a little disappointed, however, that there is only a commitment to publish two issues per year. The first issue of Energy Efficiency - Business & Industry will be published on 11th April (my birthday! ) and will be distributed at the Hannover Industry Fair, whose central theme this year is Energy. --- ### Radio-Electronics adds training section - Published: 2012-03-14 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2012/03/radio-electronics-adds-training-section/ - Categories: Electronics Media News - Tags: Websites for B2B Technology Following on from the recent addition of video content to Radio-Electronics. com, the site has continued to expand with the addition of a training centre section. Ian Poole, the site's publisher tells me that their ambition is to "become a form of 'Comparethemarket' for electronics training" (sadly this won't mean quite as much to our international readers). the training is delivered by 3rd parties - the idea is not to create training but to provide a usable catalogue of available courses. Currently the site has a pretty good list of courses, most of which are about communications systems. The idea, however, could easily grow, and I'm looking forward to seeing this valuable online resource expand. --- ### Power Systems Design hires new editor for US edition - Published: 2012-03-13 - Modified: 2012-03-24 - URL: https://www.napierb2b.com/2012/03/power-systems-design-hires-new-editor-for-us-editio/ - Categories: Electronics Media News - Tags: Editor News and Updates, USA and American Publications AGS Media, publisher of Power Systems Design has appointed Joshua Israelsohn as Editor-in-Chief of the magazine’s North America edition and of powersystemsdesign. com. Joshua has extensive experience, having held various editorial roles in his 25-year industry career, including writing for EDN magazine’s worldwide editions, ECN China and Asia, EPN magazine (Europe), and to PowerPulse. net and Techbites. com websites. Since 2007, Joshua has been Director of Editorial and Training Services at JAS Technical Media, which he founded with Steven Worth. He will continue to maintain his involvement with the company in a reduced capacity: a move that reflects the increasing commercialisation of editors in our industry, and must raise some concerns about his ability to maintain complete editorial independence as he continues working with clients in the industry. Perhaps the best think about the announcement was Joshua's focus on the fact that he has been a long-time reader of PSD - it's good that someone who values the electronics media is spending more time writing for those publications. The appointment of Joshua should be a good move for PSD - until this appointment Cliff Keys has been responsible for producing both the European and US editions, a challenge that is going to stretch any editor. --- ### UK show sells out! - Published: 2012-03-10 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2012/03/uk-show-sells-out/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications It's not unfair that the UK has a bad reputation when it comes to shows: British engineers don't visit as much as their German counterparts and this means exhibitors tend to put in less effort for UK events. The resulting downward spiral is as depressing as it is inevitable. Well perhaps not! The organisers of ES Live 2012 have told me that they've sold out all the exhibition space. And it's still more than two months until the event! Whilst smaller events in the UK can be successful, it's great to hear that the team at Electronic Sourcing has put together an event that grabbed the attention of key suppliers in the electronics industry. I'm looking forward to a very busy show in 24th May 2012, with the strong roster of exhibitors pulling in lots of high quality visitors. --- ### Why should marketing departments care about internal communications? > Our tip sheet explains why marketing departments should care more about Internal communications and how they are vital to achieving successful campaigns. - Published: 2012-03-09 - Modified: 2017-10-25 - URL: https://www.napierb2b.com/2012/03/why-should-marketing-departments-care-about-internal-communications/ - Categories: Marketing Blog Internal communications isn't just a stuffy staff newsletter that is sent out every quarter: all departments should be communicating internally on a frequent basis. Unfortunately marketing departments can sometimes get so focussed on external prospects and customers that they forget to communicate internally. This tip sheet explains why marketing departments should care more about internal communications, and shows that great internally communications, particularly with the sales team, are an important element of successful campaigns. --- ### The Art of Obfuscating - Published: 2012-03-06 - Modified: 2012-03-06 - URL: https://www.napierb2b.com/2012/03/the-art-of-obfuscating/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Sweden and Swedish Tech Publications Here is another guest post from Per Henricsson of Elektroniktidningen. Per has some strong views on how PR and marketing departments can help journalists - and how they all too often end up hindering the people who want to promote their companies and products. This post is called The Art of Obfuscating. One of the pleasures with my job as a journalist is that I can pick up the phone and call anybody. Normally, people will happily talk to me about their products or about their companies. But why shouldn't they? When I write about them, it's free publicity, something that's regarded as more valuable than advertising. Even when companies are in trouble or have gone bankrupt people mostly return my calls and kindly answers my questions. There are of course exceptions. As a rule of thumb, the bigger the company, the harder it its to find someone who says anything meaningful. In Sweden, there is the telecom giant Ericsson. Our patriotic hearts love it for being successful, but our logical brains hate it for being so hard to write about. One of the world's largest semiconductor company, is in the same league. Just like Ericsson, this company is keen to talk to you when it calls the shots, but not so easy to deal with when you want to find something out. Recently, we were planning an issue of Elektroniktidningen and thought it would be interesting to learn more about a new product from this company, espcially since the... --- ### Radio-Electronics adds video - Published: 2012-03-02 - Modified: 2012-03-06 - URL: https://www.napierb2b.com/2012/03/radio-electronics-adds-video/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Video Marketing in B2B Technology It's nice to see more publications recognising the power of online video. Radio-Electronics are the latest, with this video from MWC. --- ### Editors get together to curate content - Published: 2012-03-02 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/03/editors-get-together-to-curate-content/ - Categories: Electronics Media News - Tags: Editor News and Updates A new company, The Curation Company, has emerged on the electronics publishing scene. Having acquired the rights to Tech Design Forum, it plans to "help overcome the ‘tyranny of choice’ faced by technical audiences trying to access relevant information," and to "streamline the flow of relevant information from sponsors to readers, especially in complex, multidisciplinary and increasingly collaborative disciplines. " Whilst it's great to see a new company in the world of electronics publishing, the thing that really made me take notice was the people behind the company. It's hard to imagine a more impressive team of writers than Paul Dempsey, Chris Edwards and Luke Collins, and the experience, knowledge and expertise they bring are certain to ensure they create a compelling product. We'll be watching to see how Tech Design Forum evolves under their direction, as well as eagerly looking forward to the other publishing ventures the team will undertake in the future. --- ### Embedded World 2012 sets new records for visitors and exhibitors - Published: 2012-03-02 - Modified: 2012-03-07 - URL: https://www.napierb2b.com/2012/03/embedded-world-2012-sets-new-records-for-visitors-and-exhibitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Surely it's now time to dispel the myth that the internet will kill off trade shows. The organisers of Embedded World announced this year's event was the most successful in the history of the show, with 22,262 trade visitors (up 17% on last year) and 872 exhibitors (9% more than 2011). Without doubt the show was well attended, and even with the new, more spacious layout the gangways were crowded. The student day attracted over 1000 students, but this didn't turn into the "freebie fest" seen at other events that encourage student attendance: in fact the Thursday remained busy with trade visitors and most of our clients said they met some great potential customers on this day. So congratulations to the organisers of the event: it was clearly a success. There is just one thing I'd ask for next year: please do a better job of looking after the journalists! They promote the event, and are a major factor in the show's success, so don't make them walk miles from the U-Bahn to the press office, make sure that there is enough food at lunchtime, and please sort out the differences you have with publishers so all the major German electronics titles are properly represented at the event. --- ### Call for papers - SAME 2012 - Published: 2012-02-29 - Modified: 2012-03-06 - URL: https://www.napierb2b.com/2012/02/call-for-papers-same-2012/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of SAME 2012 have issued a call for papers. The main areas of interest for the conference are: MIPI & Application Processor Interfaces Analog & RF Multiprocessing HW/SW Advanced Node Technologies and Methodologies Packaging Trends: TSV and Wide I/O Wireless data demand All submissions are to be in English, and should be sent to same@cote-azur. cci. fr by 16th April. --- ### Promotions at Hüthig Verlag - Published: 2012-02-28 - Modified: 2012-03-06 - URL: https://www.napierb2b.com/2012/02/promotions-at-huthig-verlag/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Germany and German Tech Publications, Napier Client News With the retirement of Siegfried Best, Hüthig has been able to give some well-deserved promotions to members of the editorial team. Hans Jaschinski has been named as the new editor-in-chief for elektronik industrie, whilst Achim Leitner is now editor-in-chief for AUTOMOBIL-ELEKTRONIK. Other journalists retain their existing roles. It's great to see publishers promoting their journalists, and I'm sure Siegfried will be happy in the knowledge that he has left such a great team of editors at elektronik industrie and the other Hüthig titles. --- ### Big numbers from SupplyFrame - Published: 2012-02-28 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/02/big-numbers-from-supplyframe/ - Categories: Electronics Media News - Tags: USA and American Publications You have to be impressed when any site can claim to serve five million users a month, and in a B2B context this is particularly impressive. The team at SupplyFrame, however, have hit this milestone, and are now responded to 34,000 queries per hour for product specs across the SupplyFrame network of sites last year. Incredibly this meant they delivered 314,000 data sheets every day. These numbers are hugely impressive, and show that the "data library" model can work well in electronics publishing. With users growing about 70% year on year, it looks like SupplyFrame will be serving up even more data sheets and query results in 2012. --- ### New iPad apps from electronics publishers - Published: 2012-02-28 - Modified: 2012-03-07 - URL: https://www.napierb2b.com/2012/02/new-ipad-apps-from-electronics-publishers/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications It's good to see that publishers are taking advantage of new technology, particularly the iPad. I've just downloaded the new apps for EngineerIT and Electronics Industry Update (EIU). The EngineerIT app is part of a suite of apps from EE Publishers, who also offer apps for Energize, Vector and PositionIT. The two apps take a slightly different approach, with EIU loading into Apple's Newsstand, whilst EngineerIT is a stand-alone app. Personally I prefer the newsstand approach: it makes much more sense to collect all the publications in one place rather than to have them scattered across several screens (let's face it, most of us don't have organised screens on our iPad). Both publications reproduce the print version directly. This doesn't make a great experience as they were originally designed for a larger print form factor, but both are readable. In fact I found I was rarely needing to zoom in to EIU, although EngineerIT was slightly less easy on the eyes. When the much-rumoured small form-factor iPad launches, however, I will probably have a very different view about the layout. Both titles add some hyperlinks, although neither are perfect. In EIU I saw URLs where only part of the URL was picked out for the link and in EngineerIT some URLs were not hyperlinked at all. Presumably this is down to the imperfect systems to automatically detect URLs, and hopefully this will improve over time. EIU added some video to the publication. Whilst the layout of the video is a... --- ### Call for papers - Embedded Masterclass - Published: 2012-02-23 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2012/02/call-for-papers-embedded-masterclass/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the Embedded Masterclass, the UK's only dedicated engineering design workshop and conference for the embedded community, have issued a call for papers. The event, which will take place on 27 June at the Menzies Hotel, Cambridge, UK, offers speakers the choice of submitting a 30 minute presentation or a half-day "workshop". Abstracts should be submitted by email to jfoster@umronline. co. uk. by 14th March 2012. --- ### New sales contact at Elektroniktidningen - Published: 2012-02-20 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2012/02/new-sales-contact-at-elektroniktidningen/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Sweden and Swedish Tech Publications Fredrik Soderberg has been a popular figure amongst the European media. He has spend 10 years selling advertising in Elektroniktidningen, and was a co-owner of the publication (together with the editors) for more that half of this time. Today, however, he is moving to be Event Manager at the newly built football stadium in Stockholm, Swedbank Arena. We'd like to wish him the best of luck in his new role, and welcome his replacement, Anne-Charlotte Sparrvik, who has been working at Elektroniktidningen with Fredrik, so she will be completely up-to-speed from day one. --- ### PRCA, Meltwater and the NLA - Copyright Tribunal decision - Published: 2012-02-17 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2012/02/prca-meltwater-and-the-nla-copyright-tribunal-decision/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications The PRCA and Meltwater have been fighting the decision by the Newspaper Licensing Agency (NLA) to demand a license fee from some companies that share news and links from UK newspaper websites. The outcome is perhaps a little scary for anyone using online services: it is the case that newspapers can demand money from some groups of people before they share links, headlines and stories with others. But, the good news is that the NLA can't charge as much as they wanted. So who has won? The PRCA and Meltwater are celebrating saving companies an estimated £100M per year, whilst I'm sure the NLA will be delighted with a new source of revenue that is likely to amount to £10M per year or more. Make up your own mind by reading the NLA's view and the opinion of the PRCA --- ### Be careful when filtering reviews - Published: 2012-02-17 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2012/02/be-careful-when-filtering-reviews/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications In the UK there has been an interesting case when Ebuyer, an online store, filtered customer reviews. The advertising Standards Authority (ASA) found that the company was omitting negative reviews for a particular product, potentially misleading consumers into buying the product. We'd hope that experienced marketers would know that "losing" bad reviews will get found out at some point, so don't do it, no matter how tempting it might be! For more information on the subject read the report on the ASA and Ebuyer on the Marketing Law website (you will need to register to access the content). --- ### Napier named in Top 40 B2B Marketing Agencies - Published: 2012-02-15 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/02/napier-named-in-top-40-b2b-marketing-agencies/ - Categories: News About Napier - Tags: B2B Technology Awards Thanks to B2B Marketing, who named Napier as one of the top 40 B2B marcomms agencies in the UK. Whilst we often focus on PR, we're an integrated agency that also offers design, website development, advertising, direct marketing, social media and other marketing services. Thanks for the recognition! --- ### Electronics-Video.Com boosts circulation of email newsletter - Published: 2012-02-04 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/02/electronics-video-com-boosts-circulation-of-email-newsletter/ - Categories: Electronics Media News - Tags: Video Marketing in B2B Technology I'm a big fan of video in B2B marketing, and so it was great to hear that Electronics-Video. Com continues to grow. The site already hosts around 3,000 videos (i. e. 500 or more hours of information about electronics), and has just announced that the circulation of their newsletter is now up to 127,000. Video is going to be more and more important to electronics industry marketers, and distribution of this content is a key element of successful marketing campaigns. Whilst generic services such as YouTube are going to remain important, targeting the audience you want to reach is obviously a key part of any marketing campaign, and with no costs to post a video there is no excuse for failing to upload your content to dedicated industry sites like Electronics-Video. Com. --- ### Good luck Siegfried! - Published: 2012-01-31 - Modified: 2012-01-31 - URL: https://www.napierb2b.com/2012/01/good-luck-siegfried/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Germany and German Tech Publications One of the best known and most well-respected editors in the industry, Siegfried Best, retires today. He has spent 31 years of his career in electronics journalism, and has made many friends through his knowledge, professionalism and friendly, good-humoured nature. As most people reading this post will know Siefried well, here are a few facts that you might not know: He started his career in the German Army (Bundeswehr), working for 7 years repairing shortwave transceivers He left the army to study Communication Electronics at the University Regensburg Study, graduating in 1974 Siegfried worked on the development of Shortwave Receivers and transceivers for Tornado Fighter after university His first book “DX-Vademecum” (a book about shortwave communication) was published in 1979 In 1980 he joined Hüthig-Publishing as editor of elektronik industrie, a role that he held for 13 years In 2003 he returned to elektronik industrie as editor-in-chief, a position he has held until his retirement today. The great news is that Siegfried will not be lost to the electronics industry, as he plans to continue working as a freelance. --- ### Call for papers - MAE 2012 - Published: 2012-01-31 - Modified: 2012-01-31 - URL: https://www.napierb2b.com/2012/01/call-for-papers-mae-2012/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the 5th annual Military, Defence and Aerospace Electronics Conference (MAE2012) have issued a call for papers. The one-day event, featuring a technical forum and exhibition invites submissions that focus on the design, development and procurement of electronic components and embedded systems covering both hardware and software technologies. The deadline for abstracts is Wednesday 22 February 2012, and they should be submitted by email to jfoster@mae-show. com. --- ### Guest blog post - Per Henricsson > When it comes to effective PR, editors are the real experts. Per Henricsson, editor at Elektroniktidningen sent me the following thoughts. - Published: 2012-01-26 - Modified: 2017-08-23 - URL: https://www.napierb2b.com/2012/01/guest-blog-post-per-henricsson/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Sweden and Swedish Tech Publications When it comes to effective PR, editors are the real experts. I was delighted that Per Henricsson, editor at Elektroniktidningen sent me the following thoughts about the importance of dates on press releases: Does the date really matter? Recently I got a press release about a new ground-breaking product from well known company. Well, actually it was sent by their PR agency, but that's business as usual. I get tons of press releases and when the daily one from a big US semiconductor company appears in my e-mail at 5 pm, I know it's time to start heading home. Normally, I just read the headlines of the press releases before clicking on the delete button, but this one caught my attention despite the fact that it was fairly long. ”... . world’s thinnest waterproof ... ” product of its kind. “This is something that my readers would be interested in and something I can easily turn into a story for our website”, I thought. Of course I had to translate it into Swedish first, I couldn't just copy and paste like my English colleagues. In Sweden we have a saying that goes “never check a good story”. The thin and waterproof component sounded familiar, so I did a search on our website. Bingo! I remembered correctly. One and a half years ago, the company issued a press release saying that the they had developed the world's thinnest and waterproof product of that kind. I had written the piece and I... --- ### Bodo's Power launches Chinese edition > Bodo's Power launches Chinese edition, drawing on content generated for the European title, enhanced with local content, and will be published in Manderin. - Published: 2012-01-25 - Modified: 2017-08-23 - URL: https://www.napierb2b.com/2012/01/bodos-power-launches-chinese-edition/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications, Digital Magazines and Print Publications, Europe and Pan-European Technology Publications It's great to see European publications reaching beyond our borders, and so I was excited to hear about the planned launch of Bodo's Power China. The title will be published by i2i Group, and promises a print circulation of 10,000, an electronic version of the print magazine, bi-monthly email newsletters and a local website - www. bodospowerchina. com. The magazine will draw on the content generated for the European title, enhanced with local content, and will be published in Manderin. Five issues are planned for this year, launching with the March/April edition. --- ### Danish titles update website and reaffirm commitment to local language > I was pleased to see that aktuel elektronik and Elektronik Nyt are continuing to invest in their website, elektronik-online.dk. - Published: 2012-01-24 - Modified: 2017-10-25 - URL: https://www.napierb2b.com/2012/01/danish-titles-update-website-and-reaffirm-commitment-to-local-language/ - Categories: Electronics Media News - Tags: Denmark and Danish Technology Publications, Websites for B2B Technology I was pleased to see that aktuel elektronik and Elektronik Nyt are continuing to invest in their website, elektronik-online. dk. The two titles have also committed to continue to publish only in Danish, responding to requests from their readers to continue to support local language content. Publishing only in local language is a great approach to build a strong community of loyal readers, but it's expensive. Although there is some budget available for translation of English releases, it's pretty clear that if you translate your press releases then you are much more likely to secure coverage - both online and in print. If you are a PR professional in Europe, it looks like translation is going to remain a key part of your campaigns! --- ### Are you going to apply for a TLD? - Published: 2012-01-12 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/01/are-you-going-to-apply-for-a-tld/ - Categories: Marketing Blog Applications for "any established public or private organisation anywhere in the world" to create and operate its own gTLD open today (12th January 2012). So if we wanted, we could apply to own any URL that ends . napier (rather than using . com or . co. uk). It seems pretty inevitable that major consumer companies will decide to apply, even if they don't see much value today, because they will want to ensure control over the TLD. But what about B2B technology brands? My guess is that most won't choose to apply. The costs are estimated in the hundreds of thousands of dollars per year, and realistically most companies seem pretty happy with their . com homes. But am I right? Or will B2B technology companies decide that their internet marketing demands a gTLD? I'd be interested to hear what your company is planning to do. If you want some information about the process, there is a great overview of the new gTLDs on the Marketing Law website. --- ### Who are the influential electronics journalists on twitter? - Published: 2012-01-05 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/01/who-are-the-influential-electronics-journalists-on-twitter/ - Categories: News About Napier - Tags: Europe and Pan-European Technology Publications, Social Media for B2B Marketers Want to know what the European electronics journalists are saying on Twitter? All you need to do is follow the @NapierPR European Electronics media list! It contains all (hopefully! ) the European electronics journalists that are actively tweeting and most of the publications' twitter feeds. Have we missed someone? Think you should be on the list? Just send us an email or a tweet to @NapierPR and we will update the list for you. --- ### French say browser settings don't mean consent to receive cookies - Published: 2012-01-05 - Modified: 2016-07-07 - URL: https://www.napierb2b.com/2012/01/french-say-browser-settings-dont-mean-consent-to-receive-cookies/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Technology and Marketing Legislation Oh dear. The European law on cookies seems to be a real mess. Different national Governments are making slightly different interpretations about the cookie law, and recently the Commission Nationale de l’Informatiqueet des Libertés (CNIL), who are responsible for protecting privacy and personal data - have ruled that setting a browser to allow cookies is not the same as giving consent for a website to place a cookie on your computer. So French internet users face an endless stream of cookie request pop-ups in the future. The good news, however, is that the ruling appears to apply only to French sites, and not overseas websites accessed by French users. The Marketing Law website has a great overview of the CNIL's cookie ruling (you'll need to register to access the article). --- ### New sales contact for Components in Electronics - Published: 2012-01-05 - Modified: 2012-01-05 - URL: https://www.napierb2b.com/2012/01/new-sales-contact-for-components-in-electronics/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications With Sat Dhillon away for maternity leave, the new sales contact for Components in Electronics is Robert Baughan (robert. baughan@cieonline. co. uk). --- ### New tip sheet from Napier: "How to Win an Award" - Published: 2012-01-03 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2012/01/new-tip-sheet-from-napier-how-to-win-an-award/ - Categories: News About Napier - Tags: B2B Technology Awards Awards are an important part of B2B technology PR and marketing, and we're delighted that Panasas and Microchip both recently won awards. As any experience PR professional knows, it's not just the product that is important: getting the entry right is essential if you want to win an award. So we've put together a short guide to writing winning award entries. Hopefully it will help improve your chances of getting the recognition you deserve the next time you write an entry! --- ### Microchip wins Elektra award - Published: 2011-12-16 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2011/12/microchip-wins-elektra-award/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News, UK and British Technology Publications Congratulations to our client Microchip, who won the Design Tools and Development Software Award at the Elektras last night for their MPLAB X open source integrated development environment. It's great to be able to work with clients such as Microchip, who not only produce the best microcontrollers, but also have the ability to provide the development tool infrastructure that's needed to help engineers create new products quickly and easily. --- ### Panasas wins SVC award - Published: 2011-12-08 - Modified: 2012-01-03 - URL: https://www.napierb2b.com/2011/12/panasas-wins-svc-award/ - Categories: Marketing Blog - Tags: B2B Technology Awards, Napier Client News Congratulations to Panasas, who won the Cloud project of the Year at the SVC (Storage, Virtualisation and Cloud) awards. The award was presented jointly to Panasas and the University of Leicester, showing that Panasas not only produces great products, but they also deliver tangible results in real applications. --- ### Napier supports PRCA’s Paid Internship Campaign with appointment of two new student interns - Published: 2011-12-07 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2011/12/napier-supports-prca%e2%80%99s-paid-nternship-campaign-with-appointment-of-two-new-student-interns/ - Categories: News About Napier Napier Partnership Ltd, a B2B technology PR and marketing agency announces it has appointed University of Chichester undergraduates Jess Baker and Amy Ashford as the company’s new student interns, to provide increased support to Napier’s expert email marketing and PR services. Napier aims to support PRCA’s campaign to support paid internships, with structured training programmes. “When I entered the PR industry I was shocked to find that unpaid internships were commonplace,” said Mike Maynard, managing director of Napier, “we’re amongst the first agencies listed as supporting the PRCA and we are delighted at the calibre of the students now working with us”. The PRCA’s campaign is supported by Nick Clegg, who spoke to PR Week magazine to show his support on the belief that workplaces across Britain desperately need to be opened up, stating “too often it's who you know, not what you know, that counts”. He believes every company across the PR industry should sign up to his social mobility strategy. Both students are delighted with the placement which will gain them valuable experience in a dynamic and thriving business. Amy and Jess will graduate in 2012 with BA Honours degrees in Marketing and Event Management. --- ### Job opportunities with our clients - Published: 2011-11-30 - Modified: 2011-12-01 - URL: https://www.napierb2b.com/2011/11/job-opportunities-with-our-clients/ - Categories: Electronics Media News - Tags: Napier Client News There's no doubt that we're living through difficult economic times, but despite the challenges it seems our clients are achieving success. It's a sign of the tough times that I often get asked by friends and colleagues from previous roles if I know of any jobs, so I'm particularly pleased that clients such as Panasas and Microchip are hiring. I was particularly interested in the two Applications Engineer roles that Microchip has open at their impressive European HQ in Winnersh, UK. A little over 20 years ago, when I worked in distribution, I provided applications support for Microchip products, and the opportunity to create turnkey designs and demos for the customers of such an awesome company sounds very enticing. Unfortunately I think my engineering skills are probably more than a little dated. If you're a design or applications engineer, however, I'd definitely recommend checking out the vacancies at Microchip, Panasas and our other clients. Alternatively just send me an email and I'll pass your details on to our clients that are hiring. --- ### Napier News on the Kindle - Published: 2011-11-26 - Modified: 2011-11-26 - URL: https://www.napierb2b.com/2011/11/napier-news-on-the-kindle/ - Categories: Electronics Media News, Marketing Blog We've been publishing Napier News in Kindle format for a couple of months - just go to Amazon and search in the Kindle store for "Napier News". Because Amazon insists on a minimum price, we have to charge $0. 99 per month, but as soon as we're allowed to, we'll give the Kindle version away as well. Napier News is available in the US, UK, French and German Kindle stores. --- ### Andy Pye to join new title Controls, Drives & Automation magazine - Published: 2011-11-25 - Modified: 2011-12-05 - URL: https://www.napierb2b.com/2011/11/andy-pye-to-join-new-title-controls-drives-automation-magazine/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications The new publication from Western Business Publishing, Controls, Drives & Automation magazine, has announced the appointment of Andy Pye as Consultant Editor. This is a move that is clearly designed to impress as Andy has an outstanding track record and brings instant credibility to the publication Andy revealed a bit about the focus of the publication when he told me, "The control and automation field is facing many new challenges, with the current financial climate forcing a new look at manufacturing efficiency and energy consumption, while data security issues are impinging on the manufacturing sector to a greater extent than ever before. Innovation is the best way I know to keep manufacturing moving forward and maintaining profitability. So I'm looking forward to renewing contact with all the major industry players, meeting many new ones and reporting on all the latest innovations, issues and trends influencing this sector. " The editorial team will be further strengthened in January 2012 when Charlotte Stonestreet, who has been on Western Business Publishing's editorial team since 1999, will join as editor. It's great to see that Western Business Publishing has decided not only to invest in a new publication, but is also prepared to put their money into attracting great editorial talent . These editorial appointments make me even more excited about the potential for this new title. --- ### Call for papers - Batteries 2012 - Published: 2011-11-25 - Modified: 2011-12-05 - URL: https://www.napierb2b.com/2011/11/call-for-papers-batteries-2012/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of Batteries 2012 have issued a call for papers, which is moving to Nice Acropolis after its success in 2011. Batteries 2012 will be held on 24th to 26th October to October, and the organisers expect more than 500 attendees, 40 booths and 70 speakers at the conference centre on the beautiful French Riviera. If you want to be present, you just have to send a short abstract (100 to 300 words) describing the main points and conclusion of your speech as a PDF attachment to c. pillot@avicenne. com and visinoni. monica@wanadoo. fr. The deadline for submissions is 31st January, and successful speakers will be informed by 15th February. --- ### SAME Forum announces strong results - Published: 2011-11-22 - Modified: 2011-12-05 - URL: https://www.napierb2b.com/2011/11/same-forum-announces-strong-results/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The organisers of SAME were delighted with the results of this year's event, which attracted 31 exhibitors and 723 visitors. Whilst the show is primarily a national event, with more than 90% of visitors from France, about one third of the exhibitors were from overseas. SAME 2011 attracted journalists for 13 publications, six of which are based outside of France. It's great to see a show doing well in these tough times, and the success of SAME suggests that very focused events will continue to thrive. --- ### Findlay Media launches Engineering Design Show - Published: 2011-11-22 - Modified: 2011-12-05 - URL: https://www.napierb2b.com/2011/11/findlay-media-launches-engineering-design-show/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Despite the difficult of attracting British engineers to shows and events, people keep trying to launch shows in the UK. The latest is Findlay Media, who have announced that the Engineering Design Show will be held on 10th to 11th October at the Jaguar Exhibition Hall at the Ricoh Arena, Coventry. This event, however, is a little different as it targets a broad engineering audience, and will appeal to readers of Findlay Media's Eureka, New Electronics and Automotive Design titles. Could this be the secret to attracting a large number of visitors, or will the lack of focus deter potential exhibitors? Well, the floor plan is already looking pretty good, so it seems that exhibitors like the concept. I really hope this show is successful. I really like the idea of a broad engineering show, rather than trying to do another embedded event in the UK, and perhaps this will turn out to be the secret formula for strong events in the UK. --- ### Engineers and social media - new videos - Published: 2011-11-21 - Modified: 2011-11-21 - URL: https://www.napierb2b.com/2011/11/engineers-and-social-media-new-videos/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Social Media for B2B Marketers We've added a summary of our research about the way that engineers use social media, and the implication for electronics marketing to our video library. The video describes the key findings of the research, including the most popular social media for engineers. If you are really pushed for time, however, our quick five facts about engineers and social media will let you impress your collegues with hard data from our research study. For electronics and semiconductor marketing professionals who are particularly interested in using Twitter as a social media platform, we've got a great video that will let you understand the limitations as well as the opportunities of Twitter as channel to reach engineers. --- ### New video - engineers want printed collateral - Published: 2011-11-21 - Modified: 2011-11-21 - URL: https://www.napierb2b.com/2011/11/new-video-engineers-want-printed-collateral/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Video Marketing in B2B Technology We recently published a tip sheet describing our research on the demand from electronics engineers for printed collateral. If you didn't get time to read it, you might want to check out our video summary: --- ### productronica announces impressive increase in visitors - Published: 2011-11-19 - Modified: 2011-12-05 - URL: https://www.napierb2b.com/2011/11/productronica-announces-impressive-increase-in-visitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech The organisers of productronica announced that this year's event was attended by 38,500 visitors - an increase of about 34% over the last time it was held in 2008. International visitors rose significantly, and represented nearly half (48%) of the attendees - an big jump from 2008 when Germans accounted for 61% of the visitors. It wasn't just the numbers that were good - the feedback from exhibitors was also positive. One of our clients commented, "A surprisingly good show given all the gloom and doom in the news. The number of enquiries we received was almost a record! " It's great to see shows doing well - and clients benefiting from exhibiting. Let's hope this momentum will continue through to electronica in 2012. --- ### New control and automation title for the UK - Published: 2011-11-17 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2011/11/new-control-and-automation-title-for-the-uk/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications I was delighted to hear that Western Business Publishing is launch a brand new publication, Controls, Drives & Automation in 2012. The new title will be published six times a year, and promises to deliver news, comment, application stories, opinion and feature articles. The magazine will be presented in five sections: Power Transmission, Drives & Motors, Controls, Automation and Machine Building & Engineering, and will have special focus sections on specific industry sectors every issue. The publishers promise an impressive circulation of over 19,000 machine builders, system integrators, end users, OEMs, contractors and consultants in the UK, whose responsibilities include design engineering, production engineering, R&D and general management. The media pack is available now. It's always good to see new titles get launched, and with the right editorial team this publication could quickly become a major force in the UK market. --- ### Experienced Spanish editor retires - Published: 2011-11-16 - Modified: 2011-12-05 - URL: https://www.napierb2b.com/2011/11/experienced-spanish-editor-retires/ - Categories: Electronics Media News - Tags: Editor News and Updates, Spain and Spanish Technology Publications Everyone at Napier sends our best wishes for a wonderful retirement to Eugenio Rey Veiga, the popular Spanish editor from Grupo Tecnipublicaciones, S. L. who has been writing for the company for nearly 35 years. Eugenio has done a great job of educating engineers in Spain, as well as being delightful company at press conferences and other media events. Thanks for all your support Eugenio! --- ### QR codes at trade shows - Published: 2011-11-15 - Modified: 2011-12-04 - URL: https://www.napierb2b.com/2011/11/qr-codes-at-trade-shows/ - Categories: Marketing Blog - Tags: Shows and Events for B2B Tech Are QR codes a useful marketing tool? There is a healthy debate with some marketers believing they are a short-term fad, whilst others claim that QR codes will be an invaluable tool for years to come. I've certainly seen some poor uses of the technology, but there are also some great examples of how they can enhance campaigns. Perhaps the best idea I've heard recently is for a "treasure hunt" at trade shows. By placing QR codes on partners' booths, you can "hide" letters that make up a secret word. Once your prospects have visited all the partners at the event - and found out what a good ecosystem there is around your products - they can return to your booth to collect a prize. Do you have any other great ideas for using QR codes? Let me know by sending me an email. --- ### Napier's guide to content marketing and the sales funnel - Published: 2011-11-13 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2011/11/napier-releases-guide-to-content-marketing-and-the-sales-funnel/ - Categories: Marketing Blog - Tags: Inbound Marketing for B2B Technology It's a common misconception that marketing stops and sales starts when a lead is generated. This is a huge mistake, particularly in the field of B2B technology marketing, where prospects may need to be nurtured over a sales cycle that could take months or even years. The generation of high-quality content that addresses the needs of prospects at each stage of the sales funnel is an essential part of all marketing campaigns, and something we've been working on with clients for many years. However we still get asked questions about the relationship between marketing and prospects who are at different stages in the sales cycle, so we've produced a tip sheet about PR, Content Marketing and the Sales Funnel. You can find this, and our other tip sheets in the best practice section of the Napier website. --- ### London 2012 Olympics publishes anti-ambush marketing legislation - Published: 2011-11-13 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2011/11/london-2012-olympics-publishes-anti-ambush-marketing-legislation/ - Categories: Marketing Blog "Let's do a campaign around the Olympics," is going to be a phrase used by many marketers in the run up to London 2012. But the IOC's aggressive protection of its sponsors is going to mean that any Olympic campaign needs to be planned with care. There's a great Olympics ambush marketing lockdown article on the Marketing Law website (registration required). Perhaps the most important fact from this article that anyone who thinks they can ignore the legislation and hope for the best should know is: ... Regulations effectively reverse the normal "innocent until proven guilty" presumption for directors and other senior officers of businesses whose brands appear in unlawful ambush marketing activity ... you have been warned! --- ### Sanoma Magazines launches general technology title 3T - Published: 2011-11-13 - Modified: 2011-11-13 - URL: https://www.napierb2b.com/2011/11/sanoma-magazines-launches-general-technology-title-3t/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Finland and Finnish Technology Publications Although the much-loved title Prosessori will disappear by the end of 2011, the good news for Finnish engineers is that Sanoma Magazines will launch 3T, a general technology title, on 13th January 2012. This weekly title will have a tabloid format, a tablet version that is free for all subscribers and will publish 40 issues in 2012. 3T will be a general title, targeting engineers and managers in engineering organisations. The name, 3T, is an abbreviation of the Finnish equivalents of the words technology, economy and working life, and the publication will address technology, business and economics, as well as providing a strong recruitment offering. We're "guaranteed" a 55,000 circulation (the publishers project that it will be 60,000), with the UIL (the Finnish engineering association) subscribing all its members to provide the vast majority of the circulation. Looking into the details, however, less than one third of the readers will be directly working in engineering and design or R&D, with other readers in management, administration, IT and technician roles. A little over 10% of the readers will be students. Given the broad range of technologies that the title will cover, I suspect that some advertisers might be a little disappointed when they look beyond the unquestionably impressive headline circulation. 3T will offer a comprehensive website, that includes a mobile version as well as the option to read the magazine on a tablet - it's good to see the publishers experimenting with different delivery methods. Perhaps the most interesting thing about... --- ### Finland loses its last dedicated electronics magazine - Published: 2011-11-13 - Modified: 2011-11-13 - URL: https://www.napierb2b.com/2011/11/finland-loses-its-last-dedicated-electronics-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Finland and Finnish Technology Publications Sadly Prosessori is to close. The last issue of the magazine will be the November 2011 issue, with the website shutting down at the end of the year. Although the publisher, Sanoma Magazines Finland, will offer a much broader technology title, 3T, that will hopefully engage the current Prosessori readership, this is clearly a significant blow to Finnish electronics engineers who want to get industry news and information in their own language. Jari Peltoniemi and Veijo Ojanperä will be employed on the new title, which gives some hope that the new title will have a strong focus on the electronics market, although clearly some good journalists are going to be looking for a new role. Jari emailed me about the closure, saying "The Finnish electronics industry has suffered a lot during the last few years. The global financial crisis in 2008 accelerated the trend as the manufacturing of handsets and the export of telecom equipments slowed. The development has had its effect on Prosessori as well. " I'm surprised. Although Nokia clearly has had its problems, and many electronic components companies and their marketing departments continue to demand PR coverage without offering financial support to titles, I haven't seen any desperate attempts to save Prosessori as a publication. Perhaps the clue is in something else that Jari told me: "During the last few years it has become more and more difficult to financially justify publishing a high quality magazine for the professionals in electronics. " Prosessori has refused to compromise... --- ### Napier expands video capabilities - Published: 2011-11-10 - Modified: 2011-11-13 - URL: https://www.napierb2b.com/2011/11/napier-expands-video-capabilities/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology As more publications move online, successful PR campaigns need to fulfill the requirements of channel, which includes making the most of the opportunity that video can present. Key publications such as Computing have already launched a video component for discussion of key issues on their site, and the use of video as an integral part of PR campaigns is only going to increase as a way to feed content-hungry social networks and deliver added value to editors. “We’ve seen a significant growth in the use of video in B2B marketing, but some companies are allowing poor quality production to reduce the effectiveness of their campaigns,” said Mike Maynard, Managing Director of Napier. “This new studio equipment allows clients to produce high-quality content that will enhance their brand and deliver great results. ” In addition to producing client videos, the new studio will also be used for training clients in video marketing techniques. The portable equipment can also be used on location, allowing clients to record professional-quality video at their offices or to film customer case studies on site. The studio is located in Napier’s Chichester offices and includes energy efficient lighting for video production, a variety of backdrops including a green screen and professional recording and editing capabilities. Napier’s video editing suite allows clients to take away a first cut of the edited video on the day of filming, and the experienced Napier design team can also create bespoke title sequences and digital backdrops with animation. The facility is already... --- ### PCIM Europe to expand in 2012 - Published: 2011-11-06 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2011/11/pcim-europe-to-expand-in-2012/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The economy is proving very challenging for many different businesses, with shows and event organisers suffering more than most. The organisers of PCIM Europe, however, seem to be going from strength to strength and they have announced that in 2012 the event will outgrow its one-hall format and will spread across two halls for the first time. Interestingly they cite the strong growth in exhibitors from the USA and Asia as being a major factor in the decision to expand, with strong interest from younger companies as well the well-known industry names that have supported the event for years, It's great to hear that the show is doing so well, and I'm looking forward to a better-than-ever PCIM in 2012! --- ### New Energy Storage show to launch in 2012 - Published: 2011-11-05 - Modified: 2011-11-26 - URL: https://www.napierb2b.com/2011/11/new-energy-storage-show-to-launch-in-2012/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech Messe München International is launching a new show, Energy Storage, autumn 2012. It's planned to be an annual event, which will run concurrently with electronica or productronica. It's good news to see Messe München investing in a new event, and there is no doubt that the topic of battery and energy storage technology is a great one to choose. However running the show in parallel with closely related events risks diluting the identity of Energy Storage. It will be interesting to see if it really can carve out its own niche, particularly during the electronica years. --- ### Panasas shortlisted for two SVC awards - Published: 2011-11-02 - Modified: 2011-11-03 - URL: https://www.napierb2b.com/2011/11/panasas-shortlisted-for-two-svc-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to Panasas, who have been shortlisted for two SVC (Storage, Virtualisation and Cloud Computing) Awards. Together with the University of Leicester, who use Panasas in their green HPC facility, Panasas is in the running for Cloud Project of the Year and Storage Project of the Year. More information is available on the SVC Awards website. --- ### Smart Systems Integration to have American focus - Published: 2011-10-31 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/smart-systems-integration-to-have-american-focus/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Smart Systems Integration 2012, which is co-located with MEMS Executive Congress Europe, will hold special USA sessions chaired by Karen Lightman from MEMS Industry group. Last year the event focused on Russia. --- ### Napier recognised in B2B Marketing league table - Published: 2011-10-29 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/napier-recognised-in-b2b-marketing-league-table/ - Categories: News About Napier We're delighted to be ranked in the B2B Marketing league tables this year (you'll need to register to download the white paper with the full table). It's the first time we've participated in the survey and it's great to be featured by such a popular publication. Congratulations to everyone at Napier, and thanks to all our clients for their ongoing support. --- ### Industrial Automation News to launch in February 2012 - Published: 2011-10-27 - Modified: 2011-11-03 - URL: https://www.napierb2b.com/2011/10/industrial-automation-news-to-launch-in-february-2012/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates Reed is planning to launch a new digital magazine, Industrial Automation News. The new publication is a digital magazine that will cover new products, processes, applications and developments for automation engineers, managers, product specifiers and system integrators in manufacturing industries across Europe. It also promises to cover the full spectrum of suppliers: components, sub-systems, and complete automated production installations. IAN will be published nine times a year. The first issue will be out in February 2012, but work is already well under way on a pilot issue that will be available before the SPS/DRIVES show in November 2011. The circulation is expected to be a decent 30000 recipients based across Europe, and unsurprisingly Germany will be the country with the most subscribers. The editor of the new publication, Graham Prophet, will also continue in his role as editor of EDN Europe. We also understand that he will be supported by Caroline Hayes, who will retain her role as editor of EPN. --- ### Elektroniktidningen launches job site - Published: 2011-10-24 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/elektroniktidningen-launches-job-site/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Sweden and Swedish Tech Publications At a time when the economy isn't great , it's good to see a publication trying to help people find jobs. Elektroniktidningen has launched a new jobs site that is running as a channel within etn. se. The new site - a project that started in early spring - has no editorial content, an simply focuses on vacancies for electronics engineers. The site is available through links on the mail Elektroniktidningen website, as well as through the dedicated elektronikjobben. se URL. Elektroniktidningen advertising and marketing manager Fredrik Söderberg told me that they were, "aiming at becoming the number one source for recruitments of electronic design engineers in Sweden. It’s a high ambition, but we’re certain we’ll reach it through hard work and good relationships. " If this means the site helps place more engineers in jobs, I certainly hope they are successful! --- ### Is online the future for publications? - Published: 2011-10-24 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/is-online-the-future-for-publications/ - Categories: Marketing Blog - Tags: France and French Technology Publications Storage Newsletter is a great publication. I particularly liked the honesty they showed when shutting the print edition, saying: Customers don’t want to pay for information they believe is free on the net. The IT press worldwide has suffered a particularly severe crisis, which hasn’t missed us. Paper news is disappearing, sheaf by sheaf. Almost all publications have responded by creating web editions, where virtually the same content is available free of charge. They are sinking themselves, and we’re no different. However since gong through this difficult transition, the publication appears to have done pretty well, and it was great to see that traffic has grown 55% in the last year, and the 20,000th story was posted on the site, and fascinating to see the most popular stories over time. Although the first post was in November 2007, the stories that have generated the most views are not those that have been on the site the longest. In fact of the top five stories, three were posted this year, one last year and one in 2009. Interestingly the top two stories generated over twice the number of page views of the fairly dull sounding "Dell Positioned in Gartner Magic Quadrant for Midrange Disk Arrays" third-placed post. Number two was an Apple story about the storage that is now part of iCloud: "Apple Ordered 12PB (! ) of Storage on Isilon's Systems". The most read story was an April fools day hoax: "NetApp to Acquire EMC for $9. 5 Billion" that... --- ### Has the Panda been tamed? - Published: 2011-10-21 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/has-the-panda-been-tamed/ - Categories: Electronics Media News, Marketing Blog - Tags: Europe and Pan-European Technology Publications, SEO for B2B Technology Marketers I didn't cover the release of the "Panda" algorithm by Google as it generated phenomenal amounts of discussion in many other blogs and more mainstream news sites. I did ask publishers about the impact of Panda at the time, but few wanted to talk in any detail about the impact on their traffic. With little hard information from the sites, I couldn't add much to the discussion. Recently, however, I heard from Ian Poole, the publisher of Radio-Electronics. com, who said that he'd seen a huge change that could be interpreted as reversing the hit the site took from Panda. He was one of the few publisher who was prepared to be open about the negative impact of Panda on his traffic, and therefore he is a very reputable source in my opinion. Ian told me: At Radio-Electronics. com we have pushed ahead, but focussed on trying to provide good content that people want. We have tried not to worry too much about SEO to just please Google, but focussed on trying to please our visitors. Now it seems that the Google algorithms have been updated again. Last Friday, 14th October we saw a dramatic change with traffic increasing by +50%, and this has been matched since then. Before the change we were seeing a traffic level of around 350k page views a month, and if the current level continues we should serve over 500 k page views a month – this is close to what EDN in the US... --- ### Power Electronics Europe working directly with advertisers - Published: 2011-10-20 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/power-electronics-europe-working-directly-with-advertisers/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications As the Star Media team move over to focus on their Specifier family of publications, including ElectronicSpecifier, publishers are reassessing their reprsentation. DFA Media, publisher of Power Electronics Europe has decided not to hire a new representative at present, allowing advertisers to work directly with the publisher, Ian Atkinson. I view this as a positive move. It's hard to find good media reps (and hard for them to make good money). By interacting with a director of the publishing company, I hope that advertisers will get closer to the magazine, helping to improve both their campaigns and the editorial quality of the publication. --- ### Penton hires European Sales Manager - Published: 2011-10-20 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/penton-hires-european-sales-manager/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News Penton Electronics Group has appointed Mark Durham as European Sales Manager, bringing back a European sales presence for their titles such as ED Europe. Mark joins from GfK NOP, a consumer research company and has had previous stints as a publisher and advertising sales manager. --- ### Electronics-Video upgrades features - Published: 2011-10-19 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/electronics-video-upgrades-features/ - Categories: Electronics Media News - Tags: Video Marketing in B2B Technology I was delighted to be able to talk with the people behind Electronics-Video, who told me about the developments happening on the site over the next few weeks. The focus is on supporting the video content with additional material, and so alongside the video, users of the site can upload assets such as PDFs or just put a link to more information. The site will add some product news to its content, which will also be featured in the email newsletter. Perhaps more interesting is that they now have a part-time editor working with them, which will also help in selecting great videos for the newsletter. Electronics-Video tells me that there are a number of "heavy" users of the site, uploading tens of videos per month. For these users - and for companies that have yet to upload their back catalogue of video - the site will be adding a bulk upload facility. Finally I understand that there will be a fresh new look to the newsletter, hopefully before the end of the year. I'm a big believer in video as part of the marketing mix, and I'm delighted that the focus at Electronics-Video is on increasing the features available for all users of the site, whether advertisers or not. A better site, however, will attract more viewers: this is the right way to convince companies to spend their precious advertising budget! --- ### Napier achieves PRCA CMS accreditation again! - Published: 2011-10-19 - Modified: 2011-11-02 - URL: https://www.napierb2b.com/2011/10/napier-achieves-prca-cms-accreditation-again/ - Categories: Electronics Media News What a great day: we've undergone the assessment for the PR Consultants Association CMS (Consultancy Management Standard). Conducted by an independent assessment agency, the CMS is a bit like a mix of ISO 9000, Investors in People and some special PR agency requirements. Napier scored an impressive 94. 8%, and we also achieved accreditation under the optional international section of the standard. The result is a reflection of the great systems and processes we have in place at Napier, and the outstanding people who run them. Congratulations - and thanks - to the whole Napier team! --- ### Napier supports the PRCA intern campaign - Published: 2011-10-17 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2011/10/napier-supports-the-prca-intern-campaign/ - Categories: Electronics Media News When I was an engineering student I worked during my degree at GEC-Marconi Research Center and was paid for this work. Although the money wasn't great, being paid not only recognised the contribution I was making but also motivated me to work hard and be professional. Back in the 80s neither engineering employers nor the interns even thought about asking students to work for free. When I entered the PR industry I was shocked to find that unpaid internships were commonplace. Its a bad idea - both for the company and the intern. So at Napier we decided to always pay our interns. I'm really pleased to see that there is strong momentum in the industry to stamp out unpaid internships, and we're all delighted to be amongst the first agencies listed as supporting the PRCA in demanding all interns receive at least the National Minimum Wage. --- ### Printed literature is not dead! - Published: 2011-09-23 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2011/09/printed-literature-is-not-dead/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers At Napier we like to make sure that our advice is based upon hard data. So when a client asked about whether he should cut out the production of printed literature from his marketing activities we decided that our answer should be based on research. The client sells products to electronics engineers, and so we surveyed a representative sample of European engineers to find out what they thought. When the project started, we all expected the result to show the majority of engineers - who work on a PC all day - would be perfectly happy if companies only provided digital materials. OK, there will be some engineers who still prefer print, but surely it wouldn't be that many? So we were surprised when the research actually showed a preference for printed literature amongst European engineers! You can find out more in our tip sheet about the demand for printed literature from engineers. For full details of the study, please contact Napier. --- ### Promise shortlisted for IT PRO awards - Published: 2011-09-20 - Modified: 2011-09-20 - URL: https://www.napierb2b.com/2011/09/promise-shortlisted-for-it-pro-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News Hot on the heels of the news that two of our clients have been shortlisted for Electronics Weekly's Elektra Awards, Promise Technology has been included on the shortlist for IT PRO's award for the best hardware of 2011. It's the stunning Pegasus Thunderbolt storage system that's on the shortlist: if you're involved in video editing, or simply need high performance local storage, you'll know all about this product and the way it's raised the bar on performance. --- ### LEM and Microchip shortlisted for Elektra Awards > Congratulations to our clients LEM and Microchip, who have been shortlisted for the 2011 Elektra Awards. We wish them both the best of luck. - Published: 2011-09-20 - Modified: 2017-08-23 - URL: https://www.napierb2b.com/2011/09/lem-and-microchip-shortlisted-for-elektra-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News, UK and British Technology Publications Congratulations to our clients LEM and Microchip, who have been shortlisted for the 2011 Elektra Awards. Microchip is one of the finalists in the Design Tools and Development Software Award for their fabulous MPLAB X open source Integrated Development Environment, whilst LEM's CTSR current transducer that helps engineers build better solar energy systems is in the running for the Renewable Energy Design Award. --- ### Electropages iPad app: Electronics News HD - Published: 2011-09-18 - Modified: 2011-09-18 - URL: https://www.napierb2b.com/2011/09/electropages-ipad-app-electronics-news-hd/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Using Apps for B2B Tech Marketing Electropages, whose iPhone app downloads are in the hundreds of thousands, has launched an iPad app, Electronics News HD. With consumer apps such as Flipboard setting the bar very high for "news", it might feel impossible for a publisher in our industry to compete, but I think Electropages have done a fabulous job. They've understood that the key to success on Apple platforms is a stunning design: Electronics News HD looks fantastic. The menu navigation is intuitive, there is ample product news to browse, and navigation from one story to the next is quick and easy. The app integrates video as well as the Electropages Twitter feed, and lead generation is built in, with a very simple "two touch" way to request more information. There is a significant amount of sponsored content, with a "featured news" as well as sponsor news "channels". As you can just view the main stream, this sponsored content doesn't become annoying. The app is really well thought out, right down to recommending other electronics industry apps that you might want to download (promoting the advertisers/sponsors). Electropages has a real challenge on its hands, as the content it provides is not original editorial, but effectively the same press releases that every other site can publish. They've clearly recognised this, and decided the way to succeed is to offer the best experience to the user, and so far they definitely have achieved this goal on the iPad. I hope other publishers will learn from this app, which... --- ### I hate HTML emails - they always break! - Published: 2011-09-16 - Modified: 2011-09-16 - URL: https://www.napierb2b.com/2011/09/i-hate-html-emails-they-always-break/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology, USA and American Publications Email marketing is one of the most effective ways of reaching prospects and customers, but it's fraught with layout problems. I hate the process of trying to create an email that looks great in all email clients. Sure, you can use a simple layout (just look at how many emails you receive that are just a single image), but you're compromising the impact you create for the recipients - and therefore the results the campaign generates - simply to make the layout easier and more convenient. At Napier, we use services that will show us what the email will look like in a wide range of different email clients, ensuring our HTML layouts look good on whatever device or program you use to read them. But fixing the incompatibilities caused by email clients not implementing the HTML standard correctly can be painful. So I was delighted to see a new email layout tool, Fractal, which was recommended by SupplyFrame. It looks at your email and highlights potential problems. We've just started playing with it, but hopefully it will save our design team pulling their hair out! --- ### Why isn't EDN Europe a weekly publication? - Published: 2011-09-16 - Modified: 2011-09-16 - URL: https://www.napierb2b.com/2011/09/why-isnt-edn-europe-a-weekly-publication/ - Categories: Electronics Media News, Marketing Blog - Tags: Digital Magazines and Print Publications, Europe and Pan-European Technology Publications Why isn't EDN Europe a weekly title? I've been reading electronics magazines for well over 20 years, and I have to admit that EDN Europe has always been one of my favourites, but it's not my enthusiasm for the magazine and impatience as I wait for the next issues that is making me ask the question. It's not even really about EDN (although they are a good example). I'm asking because people read digital magazines in a different way to printed issues. Digital magazines are great because distribution costs are low: in fact compared to the costs of printing and postage digital distribution is almost free. But the detailed analytics that digital magazines produce show up problems - particularly the fact that many people just flip through the first few pages. We've always known that people don't necessarily read print magazines from front cover to back cover; in the days when there were job adverts at the back, the last third of the magazine was almost as well read as the front third, and the middle was - to some extent - ignored. These results, however, were only established through research, and many marketing managers either didn't know, or chose to ignore, the importance of positioning. Digital magazines, however, give detailed real-time information. No marketing manager can ignore the data that shows four times as many readers viewed the advert on page 5 than the advert she is running on page 45. The reality is that we now get the... --- ### Are too many adverts killing digital magazines? - Published: 2011-09-15 - Modified: 2011-09-16 - URL: https://www.napierb2b.com/2011/09/are-too-many-adverts-killing-digital-magazines/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications I've just finished reading through one of the most popular electronics titles in Europe and I'm beginning to wonder whether the high advert to editorial ratio might be discouraging people from reading digital magazines. It's so easy and cheap to add extra advertising pages such as false front covers and inserts in the digital format, and with most publications simply replicating the print title in digital form there is no increase in editorial to compensate. The ratio between advertising and editorial does vary from country to country, with the UK having one of the highest percentage of adverts (although a relatively low cost per advertising page to compensate). But even I was surprised by the fact that 60%+ of the publication was advertising. In fact nearly half (45%) of the pages were full page adverts! I hope that publishers are going to start to put more effort into the content and layout of digital publications, rather than treating them as some kind of digital twin of the paper edition. If they don't, and they continue to sell more and more additional adverts into the digital version, I'm sure readers will start to notice. We all understand the long-term economics of publishing: making money from print will become more and more difficult. I just hope that publishers don't discourage readers from adopting digital magazines, which have to be an essential part of the future of magazines. --- ### Black Dot Publishing launches digital electronics magazine - Published: 2011-09-14 - Modified: 2011-09-16 - URL: https://www.napierb2b.com/2011/09/black-dot-publishing-launches-digital-electronics-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications The first issue of EIU (Electornics Industry Update) is now available. Published by Black Dot Publishing, it compelments their Electronics Components World and Electronics Production World websites. The magazine is published using Yudu, and is a mix of articles and news. Whilst I'm always happy to see new titles in our industry, I'd admit I'm not a fan of Black Dot's "pay to play" model. With the website and magazine refusing to take content from many of the most important semiconductor and electronic components companies because these companies won't pay for "editorial" coverage, the publications are incomplete, ignoring a huge swathe of our industry. Despite my reservations, Black Dot appears to be doing just fine. So am I wrong? Is it OK to insist on payment for editorial coverage? And what do engineers think about publications that only give half the picture? --- ### Googlebot - fetch my pages, please! - Published: 2011-09-10 - Modified: 2011-09-10 - URL: https://www.napierb2b.com/2011/09/googlebot-fetch-my-pages-please/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers One of the frustrating things about website management is the time it can take for Google to index new pages. By upgrading the "add URL" to "crawl URL", Google has given us webmasters the ability to request important new content is crawled quickly. There's a great summary of the new crawl URL feature, and the limitations that are built-in on Mashable. --- ### Call for papers - ESC Silicon Valley - Published: 2011-09-07 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2011/09/call-for-papers-esc-silicon-valley/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech UBM Electronics has issued a call for papers for ESC Silicon Valley 2012, to be held at the McEnery Convention Centre, San Jose on 26th to 29th March 2012. The deadline for submissions is 30th September 2011. --- ### Austrian magazine adds sales to editorial role - Published: 2011-09-06 - Modified: 2011-09-07 - URL: https://www.napierb2b.com/2011/09/austrian-magazine-adds-sales-to-editorial-role/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications, Editor News and Updates Ronald Riska, Editor in Chief of Austrian title Elektronik Report will now have responsibility for sales, alongside his existing editorial role. Ronald will work with Stefan Teubel, who remains sales manager. Whilst my heart says that separation of the editorial and advertising roles has to be the best approach, I'm realistic enough to appreciate that this isn't always possible. In fact in much of the B2B trade press editors are obviously driven by commercial as well as editorial considerations. So rather than condemn this move as a degradation of standards in the electronics media, I'd like to see it as an honest assessment of Ronald's role. Although I'm not getting upset about this change, I will be watching closely. Once editors are openly involved in advertising, it is essential that they continue to think long term: creating a magazine that has the high-quality independent writing that makes engineers want to read it, and therefore advertisers want to buy space in it. I'm confident that Ronald knows this, and will be strong enough to ensure that the long-term future of the publication is never sacrificed with short-term puff pieces about advertisers. --- ### Call for papers - Smart Systems Integration 2012 - Published: 2011-08-28 - Modified: 2011-09-10 - URL: https://www.napierb2b.com/2011/08/call-for-papers-smart-systems-integration-2012/ - Categories: Electronics Media News - Tags: Call for Papers, Napier Client News, Shows and Events for B2B Tech, Switzerland and Swiss Technology Publications Mesago, organisers of Smart Systems Integration, which will be held from 21st to 22nd March 2012 in Zurich, have issued a call for papers. Papers should address the latest research and industrial applications of smart systems, particularly within the automotive, aeronautics, logistics, telecommunications, medical technologies and security industries. The deadline for submission of abstracts is 14th October 2011. --- ### "Electronic aid": an awesome idea - Published: 2011-08-23 - Modified: 2011-09-10 - URL: https://www.napierb2b.com/2011/08/electronic-aid-an-awesome-idea/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques, Germany and German Tech Publications I'm so impressed by ELEKTRONIKPRAXIS' decision to devote issue 18 to the famine in East Africa. Times are really tough for publications, and for Vogel to find all the printing, paper and postage costs for the issue so that every Euro of advertising revenue is given to charity is hugely impressive. With special rates, the "Electronic aid" special issue is a great opportunity for advertisers to benefit from helping a hugely important cause. I really hope this can become an annual special issue for ELEKTRONIKPRAXIS, and that companies that start working with the magazine because they like the charitable approach will recognise the benefits of advertising and place an annual schedule. In the corporate world there are too many charitable activities that are done "on the cheap" and therefore I'm very impressed with the no compromise approach taken by ELEKTRONIKPRAXIS. It would be great to see other publications follow their lead. --- ### Social media platforms: engineers prefer forums...but which ones? - Published: 2011-07-28 - Modified: 2023-07-17 - URL: https://www.napierb2b.com/2011/07/social-media-platforms-engineers-prefer-forums-but-which-ones/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Social Media for B2B Marketers Napier has conducted a number of research projects to understand how engineers use social media, which found that forums - and not sites like Twitter and Facebook - are the most popular platforms. But which forums do engineers use? Our most recent study found that engineers use a wide variety of forums, particularly those relating to software and processors/microcontrollers. The full findings are now avaiable in this new report on the most popular forums for engineers. --- ### Survey prize winners - Published: 2011-07-28 - Modified: 2011-07-28 - URL: https://www.napierb2b.com/2011/07/survey-prize-winners/ - Categories: News About Napier - Tags: Research for B2B Technology Marketers, Social Media for B2B Marketers Many congratulations to the winners of the prizes we offered for participants of the two recent surveys we conducted. Julie Scott won the iPod Nano that we offered as a prize for participating in our research on social media, whilst Duncan Bennett and Merino Mario won the €20. 00 Amazon gift vouchers. --- ### Call for papers - PCIM Europe 2012 - Published: 2011-07-20 - Modified: 2011-07-20 - URL: https://www.napierb2b.com/2011/07/call-for-papers-pcim-europe-2012/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of PCIM Europe 2012 have issued a call for papers for the conference, which covers a broad range of topics, including recent developments in power semiconductors, passive components, products for thermal management, new materials and their application as well as power quality, smart grids and energy management. The conference will again award prizes for the best paper, as well as three "Young Engineer Awards" for submissions from authors who are 35 or younger. The full call for papers is available on the PCIM website. --- ### What information sources are used by engineers? - Published: 2011-07-14 - Modified: 2011-07-14 - URL: https://www.napierb2b.com/2011/07/what-information-sources-are-used-by-engineers/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers I'm always looking for new data about the use of information sources by engineers, and so I was delighted to see the results from some research conducted by a major multi-national company within their engineering community. They asked how frequently different online sources of information were used by engineers, allowing them to determine the relative importance of these sources. The graph shows - unsurprisingly - that search engines are most important, although Wikis being the second most frequently used resource is perhaps surprising. Regulatory Body/Government websites and professional society websites are also used frequently. The low use of online universities (such as iTunesU) is perhaps down to engineers looking for information when they need it, rather than undertaking a course of study, whilst social bookmarking clearly has little impact on engineers. It's particularly interesting to see that the company intranet ranks just below the middle of the group of information sources. It wasn't that many years ago that engineers would always check the company data library first whenever they needed information - particularly in large companies - and this study shows how dramatically the internet has changed the way engineers access information. --- ### New Electronics to launch digital edition - Published: 2011-07-14 - Modified: 2011-07-14 - URL: https://www.napierb2b.com/2011/07/new-electronics-to-launch-digital-edition/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications New Electronics will launch a digital edition of the magazine, starting with the September 13th issue. Clearly the low cost of digital magazine publishing is very attractive, allowing titles to grow circulation without the need for a significant increase in revenue - unlike print. New Electronics plans a digital circulation of at least 10,000 at launch. I asked Peter Ring, the publisher of New Electronics about this digital circulation: he told me that although there were 4,000 readers that requested both print and digital circulation, the majority of these readers will be new to the publication. New Electronics - like the other Findlay titles - builds circulation by researching company locations with electronics engineers present, rather than simply trying to get registration cards filled in. This means that building the requested circulation takes time, but it does allow Findlay Publications to take a strategic view of who to add to the distribution. Opens are the key metric for digital magazines, and I will be very interested to see the stats for New Electronics. Will their research approach generate high open rates, or will the fact that not everyone has requested the digital magazine mean that opens are relatively low? I'm sure the industry will be watching carefully. --- ### Italian medical conference moved to 6th October 2011 - Published: 2011-07-12 - Modified: 2011-07-12 - URL: https://www.napierb2b.com/2011/07/italian-medical-conference-moved-to-6th-october-2011/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications, Shows and Events for B2B Tech The Italian medical electronics design conference, which is organised by selezione di elettronica and Farnell has been rescheduled. The conference will now be held on 6th October in Milan. More details are available on the selezione di elettronica website. --- ### Star Media expand Hearst portfolio - Published: 2011-07-08 - Modified: 2011-07-08 - URL: https://www.napierb2b.com/2011/07/star-media-expand-hearst-portfolio/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Hot on the news that they have resigned their role as sales representatives of EBP publications, including EE Times Europe, Star Media has announced that they have expanded their portfolio of Hearst publications. Star can now offer the following titles: Embedded Developer Lighting Developer Electronic Products IC Masters Electronic Products China 21iC Electronic Engineer’s Master I asked the team at Star Media about their decision to drop EBP titles. They confirmed that the rapid growth of Electronic Specifier, and the opportunities they believe it will offer in the next few years drove the decision to focus their efforts on the Specifier titles and representing Hearst publications. --- ### Nick Walker to represent EBP titles in UK, Ireland and Netherlands - Published: 2011-07-08 - Modified: 2011-07-08 - URL: https://www.napierb2b.com/2011/07/nick-walker-to-represent-ebp-titles-in-northern-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications With Star Media choosing to focus on other publications, including the "Specifier" websites that are owned by a sister company, I wasn't surprised to hear that Nick Walker will be taking over the sales representation of EBP's publications in the UK, Ireland and Netherlands from the beginning of September. Nick will be well known to many as he was the popular rep for EPN for many years. It's also good for the EBP titles that include EE Times Europe and Microwave Engineering Europe that there will be someone able to give advertising sales for these titles the focus it deserves. --- ### Centaur Media merges Electronicstalk into The Engineer's website - Published: 2011-07-06 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2011/07/centaur-media-merges-electronicstalk-into-the-engineers-website/ - Categories: Electronics Media News - Tags: UK and British Technology Publications It wasn't long ago that the Pro-Talk websites were one of the hottest and fastest growing media channels in B2B tech. Chris Rand built a media company by devising a simple approach and replicating across several industries. In the early days, these sites faced criticism because press releases were posted with little editing, but they soon worked hard to add more editorial input and unique content. Sadly after a purchase by Centaur, a couple of major tweaks to search engine algorithms and a significant round of redundancies, the Engineeringtalk, Processingtalk, Electronicstalk, and Manufacturingtalk sites have been absorbed into The Engineer's website under the Engineer Source brand. It's always sad to see titles disappear and journalists lose their jobs, and I wish all these editors the very best of luck in finding a new and hopefully better role. For more background information, I'd recommend Russ Swan's blog (he's the editor of Laboratorytalk, although he's expecting this role to disappear very soon), which offers a detailed history, discusses what might happen in the future and also has a comment from Chris Rand. --- ### New Elektronik Industrie rep for the UK - Published: 2011-07-06 - Modified: 2011-07-07 - URL: https://www.napierb2b.com/2011/07/new-elektronik-industrie-rep-for-the-uk/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, UK and British Technology Publications Marion Taylor is the new rep for Elektronik Industrie in the UK as well as the other Huethig electronics titles, including: AUTOMOBIL ELEKTRONIK productronic elektronik industrie elektronikJournal www. all-electronics. de IEE UK companies and agencies can contact Marion by phone on +49 921 31663 or by email. --- ### EPD signs experienced editor with in-depth technical knowledge - Published: 2011-07-04 - Modified: 2011-07-04 - URL: https://www.napierb2b.com/2011/07/epd-signs-experienced-editor-with-in-depth-technical-knowledge/ - Categories: Electronics Media News - Tags: UK and British Technology Publications On 1st August 2011, Alistair Winning will take up the role of editor at EPD. Alistair is an experienced editor who has a very strong technical background and whose previous roles include editing Electronic Engineering. Over the past few years several editors moved from journalism to a more commercial role, and Alistair has spent the last few years generating content for Element 14, Farnell's online portal. It's great to see journalists returning to editor roles, following so soon after Sally Ward-Foxton's decision to return to her roots. When Neil Whittaker, publisher of EPD, said he wanted to find a journalist to replace Tim Fryer who was strong technically I thought he'd find it tough to get someone who could write well and understand the technology. He's definitely achieved this with the appointment of Alistair. --- ### Weka Germany moves office - Published: 2011-07-01 - Modified: 2011-07-01 - URL: https://www.napierb2b.com/2011/07/weka-germany-moves-office/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Don't get caught out on your next press tour! WEKA FACHMEDIEN GmbH has moved from their Poing offices to: Richard-Reitzner-Allee 2 85540 Haar b. München View Larger Map --- ### Call for papers - DATE 2012 - Published: 2011-07-01 - Modified: 2011-07-01 - URL: https://www.napierb2b.com/2011/07/call-for-papers-date-2012/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of DATE 2012 have issued a call for papers. There are several categories, and the deadlines for abstract submission are as follows: Sept. 11, 2011: Papers, Special Sessions, Tutorials Sept. 2, 2011: Friday Workshops Oct. 24, 2011: Exhibition Theatre Nov. 11, 2011: PhD Forum Jan. 16, 2011: University Booth --- ### Congratulations Mrs. Duke! - Published: 2011-07-01 - Modified: 2011-07-20 - URL: https://www.napierb2b.com/2011/07/congratulations-mrs-duke/ - Categories: News About Napier We are all delighted that Leigh Swains became Mrs Duke last weekend when she married Nathan. Many congratulations to the happy couple who are now honeymooning in Mexico. --- ### Organic and printed electronics shows to merge - Published: 2011-06-29 - Modified: 2011-06-29 - URL: https://www.napierb2b.com/2011/06/organic-and-printed-electronics-shows-to-merge/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech LOPE-C (Large Area, Organic and Printed Electronics Convention) and Printed Electronics Europe are to merge from 2012. The new event will take place from 19th to 21st June 2012 at the New Munich Trade Fair Centre. This is good news as the two shows will be stronger together, attracting more visitors and exhibitors than they might on their own, and I'm looking forward to the first joint event next year. --- ### Electronic publishing - a great marketing opportunity? - Published: 2011-06-29 - Modified: 2011-06-29 - URL: https://www.napierb2b.com/2011/06/electronic-publishing-a-great-marketing-opportunity/ - Categories: Marketing Blog I was interested to see that John Locke, a self-published author has sold more than a million books on the Amazon Kindle. To be able to transact a million sales without a publisher means that the Kindle - and other electronic book readers - are now mainstream products. With the dramatic rise in the use of e-book readers, why aren't more companies using the platform for marketing their products? Where are the Kindle and epub data books? Why aren't the catalogue distributors moving more quickly to e-book readers, rather than simply telling customers, "it's our website or nothing" when they decide they can no longer afford the high cost of print? At Napier we've worked on a number of publishing project in digital and print formats and I'm convinced that this will become a more important part of the marketing mix in the near future. --- ### Electronics Assembly magazine to return? - Published: 2011-06-29 - Modified: 2011-06-29 - URL: https://www.napierb2b.com/2011/06/electronics-assembly-magazine-to-return/ - Categories: Electronics Media News - Tags: UK and British Technology Publications OK, now I believe that the recovery is real! Electronics Sourcing is talking about re-starting publication of Electronics Assembly magazine, a title that they suspended just over a year ago. We understand that the plan would be to publish on a quarterly basis initially, with the first issue appearing just before productronica. The electronics manufacturing sector in the UK has seen their print media disappear or merge over the last couple of years, so it's not surprising that a publisher has spotted an opportunity. We understand that the circulation data has been maintained on a frequent basis, so there are few barriers to re-starting publication. Personally I'm delighted to hear that there is a chance of this publication re-appearing, I'm sure that there is a an audience who would be keen to receive the magazine and I hope that there is sufficient advertising support to allow the project to get off the ground. --- ### Positive news from trade shows - Published: 2011-06-28 - Modified: 2011-06-28 - URL: https://www.napierb2b.com/2011/06/positive-news-from-trade-shows/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech It's good to see that trade shows are doing well in the economic recovery. Whilst PCIM Asia reported strong results, with a 3% growth in visitors and 10% growth in exhibitors, the organisers of productronica are already predicting a strong year. There is a 15% increase in exhibitors and the space that they have booked and with over 1200 exhibitors, productronica 2011 looks like being a great event. --- ### German print advertising spend grows quickly - Published: 2011-06-28 - Modified: 2011-06-28 - URL: https://www.napierb2b.com/2011/06/german-print-advertising-spend-grows-quickly/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Research for B2B Technology Marketers According to the mediaskop Q1/2011 (electronics segment) report, the print spend in German electronics publications grew by approximately 26% in the first quarter of the year. This research yet again shows that there is still life in printed media in Europe as advertisers recognise that many engineers continue to enjoy traditional magazines. Unsurprisingly Markt&Technik retains the number one spot, with Elektronik in second position. In this quarter DESIGN&ELEKTRONIK rose to fourth position, meaning that ELEKTRONIKPRAXIS is the only title in the top four that is not published by Weka. Whilst it's great to see the Weka print titles doing so well, I hope that other publishers will be able to up their game to create strong competition between publishing houses, rather than just between magazines from the same stable. --- ### Bob Pease - Published: 2011-06-27 - Modified: 2011-06-28 - URL: https://www.napierb2b.com/2011/06/bob-pease/ - Categories: Electronics Media News I was really sad to hear the news that Bob Pease had died. His columns motivated me to move from design engineering into applications and eventually into marketing because they promoted products by making them fun. His approach was way ahead of its time, and his down-to-earth style represented the "authenticity" that many marketers are only just beginning to appreciate. It was particularly sad that he died so soon after Jim Williams. --- ### Electropages to launch iPad app with video - Published: 2011-06-27 - Modified: 2011-06-29 - URL: https://www.napierb2b.com/2011/06/electropages-to-launch-ipad-app-with-video/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Using Apps for B2B Tech Marketing After creating a very successful app for the iPhone, we understand Electropages are working on an iPad app. The publishers have been asking for video content from various suppliers, so we're looking forward to an app that will contain a rich mix of content in both text and video formats. We understand that the launch date is currently slated for early August - keep checking back here for more news! --- ### Firmware aim for great experience on all devices - Published: 2011-06-26 - Modified: 2011-06-29 - URL: https://www.napierb2b.com/2011/06/firmware-aim-for-great-experience-on-all-devices/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications With the increasing use of mobile devices, it's good to see publishers responding to the need to change the way that content is displayed based upon how the website is accessed. Recently I talked to Firmware, who told me that they have even optimised the way their digital magazine is displayed - providing both graphical and text-only layouts to ensure it is clear and readable when accessed on a PC, tablet, ereader or smartphone. Being able to change the layout based upon the device that is accessing the site is a great argument for digital publications, and I suspect many publishers will want to replicate some of the features on the www. fwonline. eu website. --- ### Do engineers use social media? > The results of our study into the use of social media by engineers is now available. This unique survey focuses entirely on the electronic components sector. - Published: 2011-06-23 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2011/06/report-reveals-if-engineers-use-social-media/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Social Media for B2B Marketers It has been a busy time for Napier's research team. Hot on the heels of the release of our Twitter benchmarking report, the results of our study into the use of social media by engineers is now available. This is a unique survey as it focuses entirely on the electronic components sector - researching the views of electronics engineers and the people who market products to them. This is the second time we have surveyed engineers to find out their opinions about social media and the effectiveness of social media marketing, and the results show some slow but positive trends in the use of social media. Some of the key conclusions of the report include: About half of all engineers plan to make more use of social networking in the next year, with business use showing more growth than personal use Forums and LinkedIn are the most popular platforms for work-related networking Facebook is still seen as primarily a personal social network, with limited interest in using the platform for business Perhaps one of the most important findings is that marketers are doing the wrong things: they are not focussing on the same social media channels as engineers. This report is available completely free of charge, providing you always credit Napier as the source of the information. Click here to download Do Engineers Use Social Media? , or email me to find out more. --- ### Benchmarking social media campaigns - Published: 2011-06-23 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2011/06/benchmarking-social-media-campaigns/ - Categories: Electronics Media News - Tags: Social Media for B2B Marketers I'm frequently asked to set objectives or benchmark campaigns for clients, and increasingly the questions are about social media. What is a "good" number of fans or followers? Will I get retweeted? Am I doing better or worse than competitors? I realised that there is a need for accurate information to allow clients to make judgements about their campaigns, and launched a Napier research project to find out the answers to some of these questions for Twitter campaigns. We didn't just look at raw numbers of followers, but measured engagement by analysing retweets and even the click through rates that campaigns achieve. The results of the research are available free - just click here to download our Twitter benchmarking report. If you'd like more information about how we analysed the data, including the clicks they are achieving, or would like some advice on how to make your Twitter campaign more successful, please send me an email. --- ### How many people see my Facebook fan page? - Published: 2011-06-23 - Modified: 2011-06-23 - URL: https://www.napierb2b.com/2011/06/how-many-people-see-my-facebook-fan-page/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Search Engine Land reports that research by PageLever shows "Only 3% to 7. 5% of Fans View Posts From A Facebook Page". At the same time, there's been some excitement about Facebook creating the capability to deliver "VIP Pages" to the most influential fans. So is Facebook a good marketing vehicle, or not? I think both these stories point towards a move away from focussing on "bigger numbers are better" as brands try to reach the people who really can impact their business. The reality of fan pages is that the more fans a brand has, the lower the percentage of fans that view the page each day. This is obvious: your real fans will like the page first, and chasing numbers with gimmicks or incentives will result in less enthusiastic and engaged "fans". Brands are recognising this, and moving their marketing budgets to target the most influential social media mavens. Today social media is having the greatest impact with consumers, with many B2B technology marketers finding that building large communities is very hard. Yet these early followers and fans are typically the most enthusiastic, and therefore the most valuable, audience. Understanding the influencers in a B2B decision making unit has historically been a core skill of the sales team, but in the future PR and marketing departments will be increasingly responsible for identifying and reaching these valuable contacts through social media. By taking this approach, and focussing on the most valuable followers and fans, B2B technology companies will be... --- ### Do engineers use social media? My presentation to the ecsn - Published: 2011-06-15 - Modified: 2011-06-29 - URL: https://www.napierb2b.com/2011/06/ecsn-presentation-do-engineers-use-social-media/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Social Media for B2B Marketers I was delighted to have the opportunity to present at The Electronic Component Supply Network's social media workshop last week. It was exciting to present alongside ACAL, RS Components and Farnell, and I the interaction from the participants made it a great day. My presentation, which reviewed some research that Napier conducted on engineers' use of social media and the reach of Twitter in the electronic components market is available on our SlideShare feed. Do electronics engineers use social media? View more presentations from Napier. --- ### New tip sheet - Developing a Social Media Strategy - Published: 2011-06-13 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2011/06/new-tip-sheet-developing-a-social-media-strategy/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers We've added a new tip sheet to the Napier website that explains how to develop a social media strategy. If you don't plan strategically, it's easy to waste a lot of time using social media tools. This tip sheet explains the importance of consistency, monitoring and review, as well as embracing the engagement you can have with customers through social media and the training that you need to deliver to everyone that will be using social media tools. Take a look at our best practices page for more great B2B PR and marketing ideas. --- ### DATE picks Dresden for 2012 - Published: 2011-05-27 - Modified: 2011-05-27 - URL: https://www.napierb2b.com/2011/05/date-picks-dresden-for-2012/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of DATE have decided to come back to Dresden for DATE 2012, which will will feature two "special days" that focus on More than Moore and E-Mobility. The organisers have also issued a final call for papers covering design and test of electronic and embedded systems as well as its broad range of applications. Deadline for the submission of papers for DATE 2012 is 11th September 2011. DATE bas long been an important show for the European EDA and test industries, and presumably this roaming event will now alternate between Dresden and Grenoble, which should provide the consistency to ensure it continues to flourish in the future. --- ### Three new videos to make your social media campaigns successful - Published: 2011-05-26 - Modified: 2011-05-26 - URL: https://www.napierb2b.com/2011/05/three-new-videos-to-make-your-social-media-campaigns-successful/ - Categories: News About Napier - Tags: Social Media for B2B Marketers, Video Marketing in B2B Technology Are you thinking about adding social media to your mix of marketing activities, or are you already active in social media and disappointed with the results. Zoe recently brought her social media experience and expertise to Napier and has already recorded three videos that will help you run social media campaigns that produce tangible results. The first video is an introduction to social media, that is ideal if you're thinking about getting into social media marketing for the first time. If you've experimented with social media, and want to develop a plan to include social media in your campaigns, Zoe's second video gives you four steps to a great social media strategy. Perhaps you've already been active in social media marketing, but are disappointed with the results? Zoe's third video explains why setting objectives is so important. --- ### PCIM records record results: shows are still important in Germany! - Published: 2011-05-25 - Modified: 2011-05-25 - URL: https://www.napierb2b.com/2011/05/pcim-records-record-results-shows-are-still-important-in-germany/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Congratulations to the organisers of PCIM, who recorded record results for the event last week. The number of visitors increased by 5% over last year to 6. 653, whilst exhibitors was up 17% to 298 and the conference attendees grew 19% to 736. Full statistics will be available at the end of June, but you can get a flavour of the show by viewing the photos on the PCIM website. PCIM Europe 2012 will be held on 8th to 10th May 2012 in the usual venue of Nuremberg, Germany. --- ### Are we over-hyping announcements? - Published: 2011-05-25 - Modified: 2011-05-25 - URL: https://www.napierb2b.com/2011/05/are-we-over-hyping-announcements/ - Categories: Electronics Media News - Tags: Editor News and Updates I was fascinated by Dick Selwood's excellent article "Does the Hype Get in the Way of the Message? " on EE Journal. I don't always have a lot of time when editors complain about PR, but as Dick has a distinguished career as both a journalist and working in PR, what he says is always important and interesting. Dick talks about Cadence's launch of their EDA360 initiative, concluding that, "I have reached a positive view of EDA360 despite the marketing hype, rather than because of it. " This is worrying. Here is a journalist who understands how PR and marketing works: he knows the pressure that various individuals and groups within the client put on the marketing department, and he has used many different techniques to try to communicate the importance of a product to journalists whilst working in PR. Despite being able to see through the "flowery stuff" that gets put into product launches, the way EDA360 was launched actually made him think less favourably of the product! As an industry, are we guilty of trying so hard that the "marketing stuff" gets in the way of what we are actually trying to say? At Napier we try very hard to make clients understand that B2B technology marketing can't be based on puff: you need to communicate specific facts and advantages as well as benefits. However, I'm sure there are instances when we've overdone the hype. In a world where Apple seems to claim that every new version of... --- ### New community for components engineers - Published: 2011-05-24 - Modified: 2011-05-24 - URL: https://www.napierb2b.com/2011/05/new-community-for-components-engineers/ - Categories: Electronics Media News - Tags: USA and American Publications New Tech Press, an American publisher, has launched www. componentsengineering. com, a community specifically for people working in the components engineering field. It combines reference material with a forum and listings of components engineering consultants. The site is very new, and there are gaps where content hasn't yet been populated. However, by focussing on a specific niche, and developing content that addresses the needs of components engineers, I think this could become a valuable resource for components engineers. I think that the creation of specialised sites that target specific niches within engineering is a great way for publishers to build a relevant site that will get visitors to return again and again. Of course the trick is to find a niche that is large enough to drive the traffic that will make the site profitable. Components engineers is likely to be one of the groups that can do this. --- ### New Napier tip sheet - Evaluating PR Campaigns - Published: 2011-05-23 - Modified: 2023-07-13 - URL: https://www.napierb2b.com/2011/05/new-napier-tip-sheet-evaluating-pr-campaigns/ - Categories: News About Napier We've just posted a new tip sheet that talks about the most common approaches to evaluating PR campaigns . Measurement and evaluation is essential if you are going to learn from your past campaigns and ensure that you do even better in the future, and are even more important if you want to make your agency accountable by using payment-by-results. This tip sheet outlines some of the most common approaches to evaluation and concludes that you probably already know the best way to measure and evaluate your PR campaigns. --- ### New wireless forum to be held in Oxford - Published: 2011-05-23 - Modified: 2011-05-23 - URL: https://www.napierb2b.com/2011/05/new-wireless-forum-to-be-held-in-oxford/ - Categories: Electronics Media News - Tags: Italy and Italian Publications, Shows and Events for B2B Tech, UK and British Technology Publications The Wireless Fortronic Forum will be held in conjunction with Electronics Weekly on 28th June 2011 at the Williams F1 Conference Centre in Oxford. Attendance is free by registering on the Fortronic UK web-site. The event has attracted speakers from companies such as Atmel, NXP Jennic, Ramtron, EnOcean, Murata, Quectel and Varta, and will address topics ranging from Energy Harvesting to Zigbee software stacks. Workshop sessions will be held in the afternoon, offering design solutions and hands-on demonstrations. There will also be an exhibition running throughout the day. Fortronic events have a fabulous track record in Italy, and it will be interesting to see if the model will transfer to the UK, especially given the apparent reluctance of British engineers to attend shows and conferences. Fortronic UK has put together an impressive team for the conference in the UK, so I'd be optimistic that this will prove to be a successful event. --- ### Popular journalist returns - Published: 2011-05-23 - Modified: 2011-05-23 - URL: https://www.napierb2b.com/2011/05/popular-journalist-returns/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications Sally Ward Foxton has returned to journalism after a stint working in PR. She is working on a freelance basis, but has already picked up a couple of editing roles: she's working for ElectronicSpecifier and will become Associate Editor at Electronic Design Europe on 1st June 2011. I'm not surprised that Sally has been snapped up by a couple of publishers already: there is a shortage of high-quality journalists in the electronics industry and when someone like Sally becomes available it makes sense for publishers to grab talent whilst they can. --- ### Will distributors control electronics publications? - Published: 2011-05-17 - Modified: 2011-05-17 - URL: https://www.napierb2b.com/2011/05/will-distributors-control-electronics-publications/ - Categories: Electronics Media News Hearst has introduced Lighting Developer, which builds on the existing Embedded Developer site infrastructure to create a platform for solid state lighting (SSL) components. Whilst Digi-Key are a prominent supporter of Embedded Developer, they effectively own Lighting Developer. The launch press release says: The site, www. lightingdeveloper. com, is designed to help SSL engineers quickly find LEDs, Optics, Drivers and Tools that work together in a complete application solution. Digi-Key will be the anchor sponsor complemented by additional sponsorship from SSL suppliers on Digi-Key’s line card... ... The search can start with a reference design, and subsequent search engines for LEDs, Optics, Drivers and Tools in the design chain are each linked to each other, a Bill of Materials, and finally to the Digi-Key shopping cart for fulfillment. So this Heast publication will only cover products that are supplied by Digi-Key, and furthermore will route you to Digi-Key to buy the devices. I'm pleased to see that the site makes the nature of the partnership with Digi-Key clear on the home page - there is no pretence of any independent journalism. It is, however, a worrying development as the site is branded a Hearst site and not Digi-Key. I worry that engineers will end up using media channels that only cover products offered by a particular vendor, which will inevitably limit their creativity. I'm also concerned that other distributors might launch similar ventures with less openness and honesty. Lighting Developer - like its sister site Embedded Developer - is going... --- ### New video explains how to make the most of press briefings at trade shows - Published: 2011-05-17 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2011/05/new-video-explains-how-to-make-the-most-of-press-briefings-at-trade-shows/ - Categories: Marketing Blog, News About Napier - Tags: Video Marketing in B2B Technology We've created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make the best use of trade shows to brief journalists. Events are a great opportunity for press briefings, but without proper preparation the results can be disappointing, so find out how to do it right in the following video. --- ### ABC launches App traffic metrics - Published: 2011-05-12 - Modified: 2011-05-12 - URL: https://www.napierb2b.com/2011/05/abc-launches-app-traffic-metrics/ - Categories: Marketing Blog - Tags: UK and British Technology Publications A sign of how fast the publishing industry is changing is that only a few years ago we were worrying about auditing website traffic, and now this is "old technology". In the last few years apps have emerged from nowhere to become a major source of web traffic for some sites, and now the ABC has launched metrics for traffic driven by apps. The new metrics follow the introduction of reporting of digital editions of magazines and newspapers delivered to iPads, which were introduced at the start of the year. --- ### Internal promotion moves Tim Fryer from editor role at EPD - Published: 2011-05-10 - Modified: 2011-05-11 - URL: https://www.napierb2b.com/2011/05/internal-promotion-moves-tim-fryer-from-editor-role-at-epd/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications I was sad to hear that Tim Fryer is leaving the world of electronics journalism for an internal promotion within IML. In his new role, Tim will be responsible for the Premises & Facilities Management group of products. It’s always disappointing to lose an editor to another industry, but on the other hand it’s great that the contribution of someone like Tim is recognised and rewarded. I spoke to an enthusiastic and upbeat Neil Whitaker, publisher of EPD, and he saw the move as a opportunity for EPD to increase its depth of technical coverage. Neil was confident that the transition would be smooth, with Paul Wolfe well-equipped to “hold the fort”, and he was clearly excited at the opportunity to “hire a technical editor who can really talk the talk. ” Any engineers or journalists interested in the role should contact Neil directly. The world of electronics publishing is tough, and it’s great to see IML committing to hiring an editor with real quality and expertise. I think that the right person will have a good platform to build on: EPD’s eLegacy awards and the weekly “Tim’s World” leaders that set the EPD newsletter apart from others are two examples of successful IML innovations. All publishers would love the opportunity to hire an editor that is not only a technical expert, but also someone who will try new ideas: I really hope that IML can take advantage of this opportunity to hire such a person. --- ### Is Apple now the most valuable brand? - Published: 2011-05-10 - Modified: 2011-05-10 - URL: https://www.napierb2b.com/2011/05/apple-now-the-most-valuable-brand/ - Categories: Marketing Blog - Tags: Branding Strategies for B2B Tech Marketers Increasing brand equity is a goal for many marketing campaigns, and perhaps the best measure of the value of global brands comes from Millward Brown's Brandz Top 100 list. This year, Apple has shot past Google to take the number one spot. I'm not surprised about this - Google's stellar rise seems to have hit some speed bumps as it deals with challenges ranging from privacy to the fragmentation of the Android OS. Other technology companies have been big movers in the study, with Facebook growing brand value by 246%, whilst Blackberry is going the other way with a fall in brand value of 20%. Blackberry, however, is ranked 25th, whilst Facebook is ten places behind. And this shows the problem of any study trying to establish an absolute value of a brand - it's intagibility makes it rather... intangible. Looking at the trend in valuation is interesting, but comparing one brand to another is very difficult: with Facebook's incredible valuation, who would honestly say the Blackberry brand is worth 30% more? This is a great lesson to anyone working in marketing. Whilst putting numbers and values on activities are great to ensure accountability, never forget the limitations of your formulae. However, despite the difficulties of creating accurate measures I still believe in metrics: whilst the value you calculate for any marketing activity might not be perfect, it's better to have some illumination than to stumble about in the dark! --- ### Germans read more than 2 electronics magazines on a regular basis - Published: 2011-05-09 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2011/05/germans-read-more-than-2-electronics-magazines-on-a-regular-basis/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Recently I reviewed the Embedded World 2011 readership survey with a client and suddenly realised that the results show that the mean number of German electronics magazines that are read "on a regular basis" by German engineers is 2. 4. The research just asked about mainstream electronics journals: excluding vertical titles, websites and publications in English, making a very compelling case for the effectiveness of German print publications. Although there are inevitable problems in getting truly accurate readership numbers, the Embedded World study is generally recognised as being very good, and even if the number is only accurate to +/- 50%, this means that the average German engineer reads more than one journal on a regular basis, and could be reading well over three German print titles. Whilst the move to online publication is a trend that no country is likely to avoid, it's clear that in Germany readers still love good, old-fashioned paper magazines! --- ### Selezione di Elettronica launches Italian innovation awards - Published: 2011-05-09 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2011/05/selezione-di-elettronica-launches-italian-innovation-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Digital Magazines and Print Publications, Italy and Italian Publications Selezione di Elettronica has launched their Innovation Awards, which aims to showcase the most innovative electronic and microelectronic devices. Covering components, systems, equipments and software, the shortlists for each category will be selected by the editorial staff. There will then be a public vote on the publication's website, www. elettronicanews. it, although the actual winners will be chosen by a judging panel. Product categories include Connectors & Emech, Visualization, Embedded Systems, SoC & Fpga, Analog & Power IC, Digital IC, Opto & Led, Passives Components, Integrated Sensors, Power Systems, Software & Tools, and T&M Instruments. There will also be a special award for the Best Innovation of 2011, and all winners will be announced at the Innovation Award Gala on September 29th. The Innovation Awards key sponsor is Farnell, although other Italian distributors are cooperating in the project. --- ### UK marketing law update - Published: 2011-05-09 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2011/05/uk-marketing-law-update/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in promotion within the UK. The first talks about the latest developments surrounding the use of cookies (based on the recent EU Privacy and Electronic Communications Directive 2002/58/EC. The second article discusses the impact of the new bribery laws on marketers - could the new laws affect the ability of companies to run campaigns that provide incentives to salespeople working for their distributors? --- ### FTC acts on affiliates publishing positive reviews without disclosure - Published: 2011-05-09 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2011/05/ftc-acts-on-affiliates-publishing-positive-reviews-without-disclosure/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, Technology and Marketing Legislation, USA and American Publications Another interesting article on the marketing law website describes how an American company, Legacy Learning Systems, ended up with an FTC fine for paying affiliates to endorse their products. Check out the marketing law website for full details on why the lack of disclosure about the payments lead to an FTC fine, as well as a update on another social media story - Google's Buzz. --- ### Problems when using pictures of a German train in a brochure - Published: 2011-05-09 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2011/05/problems-when-using-pictures-of-a-german-train-in-a-brochure/ - Categories: Marketing Blog - Tags: Germany and German Tech Publications, Technology and Marketing Legislation Fraunhofer-Gesellschaft recently lost a court judgement over the use of and image of Deutsche Bahn's ICE 3 train in a brochure. As the ICE 3 is a registered design, Fraunhofer-Gesellschaft were found to have breached the German Design Act. The details are - as always - complex, but there is a fabulous summary of the case and the implications for marketers in the Osbourne Clarke website (free registration required). --- ### The Engineer Technology & Innovation Awards 2011 open for entries - Published: 2011-05-05 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2011/05/the-engineer-technology-innovation-awards-2011-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications If your company has developed an innovative product in collaboration with another company or university, then it's worth entering The Engineer Technology & Innovation Awards, where you can enter the awards for the following categories: Aerospace Defence & Security Energy & Environment Medical / Healthcare Civil Engineering Automotive Rail & Marine Manufacturing & Process Innovation Consumer Products Sports Technology Projects must be collaborations, and entries need to be submitted by by Friday 15th July 2011. --- ### British Engineering Excellence Awards open for entries - Published: 2011-05-03 - Modified: 2011-05-03 - URL: https://www.napierb2b.com/2011/05/british-engineering-excellence-awards-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The British Engineering Excellent Awards are open for entries, which must be received by 31st July 2011. These awards cover a wide range of engineering disciplines - not just electronics - and the organisers particularly encourage small companies to enter as they do all they can to allow all companies to compete on a level playing field, as well as offering special small company and start-up categories. Amongst the thirteen awards is the a new category for Design Team of the Year. More information and entry forms are available on the awards website. --- ### New medical event and digital magazine for Italy - Published: 2011-05-03 - Modified: 2011-05-03 - URL: https://www.napierb2b.com/2011/05/new-medical-event-and-digital-magazine-for-italy/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications, Shows and Events for B2B Tech selezione di elettronica has announced the launch of a new event that focusses on electronic technologies for healthcare. The event will be held in Milano, Italy at the Centro Congressi Palazzo delle Stelline during June 2011 and feature a plenary session and technical workshops. The event is being held in collaboration with Farnell Italy. The focus of the event is to provide deep insights into medical electronics, and will feature presentations by Universities and research centres. Some of the topics that will be addressed include home medical systems; medical imaging; as well as diagnostic, monitoring and therapeutic devices. In addition to the event, a new digital publication covering medical technology will also be launched. Smart Medical, an online flip magazine, will be hosted on the ElettronicaNews website. The new publication will feature market data, information about new technologies, case studies and new products. Clearly the medical electronics market will continue to grow in importance over the next few years, and combining the launch of the conference with the new publication shows considerable investment from Gruppo24Ore, the publishers of selezione di elettronica. With digital distribution reducing the costs of publishing, I'm sure that we will see many other publishers taking a similar vertical market approach to the launch of new titles. --- ### Batteries event in Bulgaria - Published: 2011-05-03 - Modified: 2011-05-03 - URL: https://www.napierb2b.com/2011/05/batteries-event-in-bulgaria/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The 8th LABAT, the European conference on Lead-Acid battery technology, will be held at the Flamingo Grand Hotel in Albena, Bulgaria on 7th to 10th June 2011. Despite the development of new battery chemistries, lead-acid remains the technology of choice for many applications, due to its low cost, ensuring that this venerable technology continues to have a strong future. --- ### A glimpse of Napier's video training day - Published: 2011-05-02 - Modified: 2011-05-17 - URL: https://www.napierb2b.com/2011/05/a-glimpse-of-napiers-video-training-day/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology Our clients and the Napier team had a great day at our recent video training session. We got together with a local studio to put on a video training event that showed how to create great B2B marketing videos. Everyone got a chance to record their own videos and the YouTube clip below gives a brief glimpse of some of the things we did during the day. If you're interested in learning more about video, send me an email to find out when our next event will be held.   --- ### ElectroniqueS launches online video advertising format - Published: 2011-04-27 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/04/electroniques-launches-online-video-advertising-format/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, France and French Technology Publications, Video Marketing in B2B Technology ElectroniqueS has launched an online video advertising format that is placed just below the MPU on the right hand side of the website. Just like the other advertising formats on the site, the "videoscope" advert is paid for on a weekly or monthly basis and will be rotated with up to four other videos (one editorial and three other paid-for videos). Although the physical size of the unit is smaller than the MPU above it, ElectroniqueS has priced the videoscope to be about 6% more expensive. With the inclusion of editorial videos in the slot, and the capability to post videos that would be much larger than the maximum file size for other advertising slots, however, this seems a reasonable approach. Once the ad campaign is finished, the video will be automatically placed in their “Video Library” providing ongoing promotion for a year. --- ### comScore tries to give complete picture of website usage - Published: 2011-04-27 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/04/comscore-tries-to-give-complete-picture-of-website-usage/ - Categories: Marketing Blog Trying to assess the total use of any online service is becoming increasingly difficult as people make use of 3rd party services and apps to access them. So it's good to see comScore trying to ascertain the full usage with their Total Universe Report. There's a great post about the new report on Fred Wilson's A VC blog. --- ### Elektra Awards 2011 open for entries - Published: 2011-04-25 - Modified: 2011-04-25 - URL: https://www.napierb2b.com/2011/04/elektra-awards-2011-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The Elektra Awards 2011 are now open for entries (note that you have to go to a specific 2011 URL - the home page was out of date at the time of writing). The success of these awards over several years means that you probably know about them - and want to win them. For advice on how to create the best possible entry, contact Napier. --- ### UK start-up tries new approach to online advertising - Published: 2011-04-21 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2011/04/uk-start-up-tries-new-approach-to-online-advertising/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques I was interested to hear a little about a new approach to online advertising that has been developed by a company called Respond. Rather than displaying adverts to everyone, the company puts a contextual button that offers the visitor more information. When clicked, the button pops-up an overlay advert that provides more information. Advertisers are promised the option of paying either on a Cost Per Acquisition basis (e. g. lead generation, registrations, brochure requests) for direct response campaigns or a Cost Per Engagement basis for brand engagement campaigns that use content such as video, games or animations. It's an interesting move, and I'm personally keen to see if this advertising takes off. As with any contextual advertising, however, there is an incentive for the publisher to craft editorial that boosts the advertising revenue, which I can't see being a good thing. But Respond promises publishers that they will receive 70% of the revenue generated, and publishers also benefit because visitors don't leave the site, which should increase pages per visit. Whether or not the Respond approach is successful, I'm sure that innovative companies like them will continue to put pressure on the conventional banner advertising model. Personally I'd really like to see more publishers offering cost per action and cost per engagement models, which must make more sense than the old CPI approach. --- ### Austrian advertising awards - Published: 2011-04-21 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2011/04/austrian-advertising-awards/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications, B2B Technology Awards Readers of Technik Report, Elektronik Report and Dispo will be voting in the advertising awards run by Weka Austria. You'll need to buy an advert in the relevant issue, but the awards will provide good feedback on how well your adverts are perceived by the audience. A flyer describing the awards (in German) is available online. --- ### IET Innovation Awards 2011 open for entries - Published: 2011-04-21 - Modified: 2014-05-23 - URL: https://www.napierb2b.com/2011/04/iet-innovation-awards-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The popular and highly respected IET Innovation Awards are now open for entries. With a broad range of categories that recognise science, engineering and technology innovation, the event attracts entries from a wide range of companies, and all categories are keenly contested. The deadline for entries is 29th July 2011. --- ### UMR confirms UK events - Published: 2011-04-20 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2011/04/umr-confirms-uk-events/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications It's great to see that some people can still run successful events in the UK! UMR has confirmed the following event dates for 2011: Embedded Masterclass - Cambridge, 5th October 2011. This is the new date after the event was rescheduled from May. Advanced Automotive Electronics (AAE) - Gaydon, 27th September MEDELEC - Cambridge, 29th November I'm particularly excited about MEDELEC, which will be held for the first time. It's the only UK technical event focused on electronics components and embedded systems used in the design and development of medical devices for the medical industry, and is a great market that will really benefit from having such an event in the UK. --- ### FindChips.com launches mobile application - Published: 2011-04-20 - Modified: 2011-04-21 - URL: https://www.napierb2b.com/2011/04/findchips-com-launches-mobile-application/ - Categories: Electronics Media News - Tags: USA and American Publications The popular FindChips. com website has launched a mobile app, making it much easier to use site to find distributors with stock of a particular component when on the go. Interestingly the new app has initially been launched on the Android platform, rather than iPhone. As we're currently looking at migrating Napier's smart phones from Blackberry to Android, this is interesting news, although if the Android app is successful, we'll be seeing an iPhone app following in the near future. --- ### Google Panda update hits UK tech sites - Published: 2011-04-19 - Modified: 2011-04-19 - URL: https://www.napierb2b.com/2011/04/google-panda-update-hits-uk-tech-sites/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers I was interested in the Guardian's article on the recent "Panda" update to the Google search algorithm. The article reports that a number of well-known technology sites have been hit by the update: Pocket Lint, Electric Pig, Tech Radar, TechEye, The Register's hardware site RegHardware, PC Advisor, IT Pro Portal and the venerableComputer Weekly sites have all been hit by the reordering, which means that they fall down in Google's rankings on any given set of keywords - and so their traffic from search results falls dramatically. Although the quest for quality will inevitably mean that there are as many winners as well as losers, some of these sites are about as far away from "search engine spam" as you can get. It's great that engineers are working on improving the quality of SERPS, but I hope that Google doesn't end up throwing out good quality sites with the bad ones. --- ### Elektor celebrates 50th anniversary - Published: 2011-04-10 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/04/elektor-celebrates-50th-anniversary/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, France and French Technology Publications, Germany and German Tech Publications, Netherlands and Dutch Technology Publications, Spain and Spanish Technology Publications, UK and British Technology Publications Congratulations to Elektor, which celebrates its 50th anniversary this month. The magazine started in April 1961, and was initially called ‘Elektronica wereld’ (Electronics World). In 1965 the name changed from ‘Elektronica wereld’ into Elektuur. Over the years the magazine has expanded internationally, launching German (1970), English (1975), and French (1978) editions (named Elektor). In October 2007, the Dutch edition also rebranded as Elektor. Recently Spanish and a US English editions of Elektor have launched. Publishing is a challenging business, and I've enormous respect for the team at Elektor, who were one of the initial sources of inspiration that made me choose a career as an engineer, and continue to inspire and educate engineers today. --- ### Be honest if you're paid to tweet! - Published: 2011-04-10 - Modified: 2011-04-21 - URL: https://www.napierb2b.com/2011/04/be-honest-if-youre-paid-to-tweet/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, Technology and Marketing Legislation, UK and British Technology Publications Social media marketing is attracting the attention of regulators in many countries, and there's a great summary of recent moves by the Office of Fair Trading (OFT) in the UK. The OFT is very clear on the subject, saying "online advertising and marketing practices that do not disclose that they include paid-for promotions are deceptive under fair trading laws". So if you're paid to tweet, be open about it! --- ### Interpretation of EU laws on cookies still unclear - Published: 2011-04-10 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2011/04/interpretation-of-eu-laws-on-cookies-still-unclear/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications The Marketing Law website has an interesting article that talks about the lack of clarity on how the implementation of the EU Directive 2009/136/EC - rules on the use of cookies that will come into effect on 25th May 2011 - is still unclear in the UK. --- ### Using other companies' trademarks in comparisons - Published: 2011-04-10 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2011/04/using-other-companies-trademarks-in-comparisons/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques, UK and British Technology Publications I enjoyed this thought-provoking article describing the results of a court case about comparitive advertising on the Marketing Law site. Whilst it is perfectly legal to use another company's trademark in comparative advertising, it is important to compare products objectively. --- ### New Electronics launches online forums - Published: 2011-04-09 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2011/04/new-electronics-launches-online-forums/ - Categories: Electronics Media News - Tags: Social Media for B2B Marketers, UK and British Technology Publications New Electronics has just announced the launch of discussion forums on their website. I think this is a great move: it not only will increase engagement on the New Electronics website, but will also provide an opportunity for companies to engage potential customers, helping them overcome problems. Whilst forums are not the most exciting end of the social media world, having been around for many years, they are well liked by engineers, and make it easy to discuss and resolve problems during the design process. A lot has been made of the social networks launched by distributors - which also tend to be driven by discussion forums - and I see no reason why publishers can't be equally successful. Of course the distributors have more people, particularly FAEs, who can respond to questions in the forums. However, I'll be interested to see whether manufacturers and distributors see the New Electronics forums as an opportunity to engage with customers. If they do, then the New Electronics forums could become an important resource for engineers, and a valuable channel for companies to demonstrate that they deliver great support. --- ### How important is Twitter to the B2B tech media? - Published: 2011-04-07 - Modified: 2011-04-21 - URL: https://www.napierb2b.com/2011/04/how-important-is-twitter-to-the-b2b-tech-media/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Twitter is definitely making a significant impact to B2B tech publishers in sectors such as IT, but how much impact does it have on less high-tech professions? I Was interested to hear from publisher Findlay Media, which asked readers whether they'd like updates on Twitter from Works Management: only 2% of readers said they would. This doesn't mean that everyone should throw away their social media marketing plans! --- ### FreeRTOS opens releases to sponsorship - Published: 2011-04-06 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/04/freertos-opens-releases-to-sponsorship/ - Categories: Electronics Media News Arguably the world's favourite RTOS (based upon the embedded. com surveys), FreeRTOS. org has decided to offer "release sponsorship". This would include promotion of the sponsor at the top of the FreeRTOS. org web site homepage, as well as being included in the core FreeRTOS source files. With about 30,000 unique visits to the site per month, and the strong and enthusiastic user base, this sponsorship offer appears to be a fabulous opportunity. --- ### No more printed catalogues from Digi-Key - Published: 2011-03-28 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2011/03/no-more-printed-catalogues-from-digi-key/ - Categories: Electronics Media News - Tags: Direct Marketing Strategies and Tactics Mick Elliott reports that Digi-Key has announced that they will stop producing a printed catalogue. This is an interesting move - the pile of catalogues that many people received certainly got the company "on the desk" of a huge number of potential customers. The company cites environmental concerns as the main reason for stopping the catalogue, although presumably they have also decided that the sales generated by a hard-copy catalogue don't justify the costs of printing and postage. I wonder whether this is because the brand is now well-known, reducing the benefit of having a physical promotion (the catalogue) sitting on customers' desks. I suspect this might be a significant factor. It will also be interesting to see whether Digi-Key choose to move their advertising online, rather than supporting printed magazines, which presumably have a similar impact on the environment as did the catalogues. --- ### Another successful show! - Published: 2011-03-27 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/03/another-successful-show/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Hot on the heels of the impressive showing by DATE 2011, another specialist event has reported an increase in attendance. SMART SYSTEMS INEGRATION 2011 - which was held in Dresden, Germany, from 22nd to 23rd March 2011 - increased the number of participants by 23%. A total of 303 people from 21 countries attended, whilst the exhibition that accompanies the conference attracted 25 exhibitors and 16 publishers. --- ### DATE increases exhibition attendance by 40% - Published: 2011-03-25 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/03/date-increases-exhibition-attendance-by-40/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech Whether it was the choice of Grenoble as the location, the improved economic climate or some other factor, it's clear that the DATE 2011 was a real success. Exhibition attendees were up by an impressive 40%, with a total of 890 people visiting the exhibition. The increase in conference attendees was more modest, although the 8% increase to 1400 is a significant jump in numbers. It's always good to see shows doing well, and clearly DATE is an event that continues attract a significant number of influential visitors. --- ### Power Systems Design launches online community - Published: 2011-03-24 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/03/power-systems-design-launches-online-community/ - Categories: Electronics Media News - Tags: Social Media for B2B Marketers A new online "community" for power electronics engineers has been launched by Power Systems Design on their English website. After registration, community members can access design tips, member forums and magazine archives of every copy of PSD Europe and PSD North America since 2004 in PDF format. I'm sure lots of other publishers will be watching the success of PSD's community with interest. Publishers can't afford to be reliant on Google for traffic, particularly as one small change in the algorithm could result in a dramatic fall in traffic. By creating the opportunity for interaction, and providing more resources and information, publishers will build a user base that isn't driven by search. However, I'll be interested to see whether putting this kind of content behind a registration wall proves to be the right decision: whilst traffic will inevitably be lower, the quality of interaction and the reach of PSD's databases will clearly benefit from the requirement to register. --- ### TechMedia launches dedicated Danish electronics site - Published: 2011-03-22 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/03/techmedia-launches-dedicated-danish-electronics-site/ - Categories: Electronics Media News - Tags: Denmark and Danish Technology Publications TechMedia A/S, publishers of aktuel elektronik and Elektronik Nyt, has launched a new site dedicated to electronics design, Elektronik Online. they have also begun a weekly email newsletter, which is distributed every Friday. The launch of this site has to be a good thing for electronics engineers, and with editorial content being provided by the larger-than life toy train aficionado, Rolf Sylvester-Hvid, as well as Allan Malmberg, there will be some great content that is going to be welcomed by Danish engineers. --- ### Svet Elektronike named as an official media partner - Published: 2011-03-18 - Modified: 2011-04-27 - URL: https://www.napierb2b.com/2011/03/svet-elektronike-named-as-an-official-media-partner/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications National Instruments has named Svet elektronike as an Official Media Partner. Thorsten Mayer, Marketing Manager at NI commented, "Svet Elektronike was one of the very first partners National Instruments started to work with in Eastern Europe more than 10 years ago. During this time the magazine helped National Instruments effectively disseminate information about company, products, and technology as well as relevant messages to the electronics and industrial automation audience in Slovenia. As a long-term partner of National Instruments, we would like to recognize Svet Elektronike as an Official Media Partner in Slovenia. " Although I'm sure that any publisher would rather have revenue than recognition, this is an interesting move. It shows a large American advertiser that believes in local publications in Europe, and it shows that the media in Eastern Europe can deliver results that meet NI's demanding standards. Many congratulations to the team at Svet elektronike! --- ### Can I claim my product is "green"? - Published: 2011-03-09 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2011/03/can-i-claim-my-product-is-green/ - Categories: Marketing Blog Claims that products are "environmentally friendly" can sometimes be a little questionable. In Europe this "greenwashing" has resulted in many complaints about advertising being upheld by the regulators, with judgements in the UK against large companies such as a car manufacturer, airline, supermarket and energy company. Now marketing professionals are running campaigns in the UK and can refer to new guidance from DEFRA (the Department for Environment, Food and Rural Affairs). Failure to observe these and similar guidelines in other European countries could result in legal sanctions. Some of the things that you need to consider when making environmental claims include whether the claim is relevant and reflects a genuine benefit to the environment, making sure the claim is presented clearly and accurately, and ensuring the claim can be substantiated. There's a great overview on the Marketing Law website (registration required). The site highlights a number of issues raised by the guidance - for example to be a genuine environmental benefit, "claims should reflect an additional benefit to the environment beyond what is already happening in the current market, and go over and above what is required by law". It's pretty clear that the pressure to show environmental claims can be substantiated will continue to increase, particularly in Europe. However perhaps the biggest risk - particular in the B2B technology sector - is that potential customers won't just dismiss weak claims, but will see greenwashing as a reason to avoid using a particular supplier. --- ### Why are trade shows successful in Germany? - Published: 2011-03-09 - Modified: 2011-03-09 - URL: https://www.napierb2b.com/2011/03/why-are-trade-shows-successful-in-germany/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech, UK and British Technology Publications I loved Graham Pitcher's intro to the New Electronics email newsletter, where he asks why German trade shows are so successful, whereas those in the UK struggle. He asks: Is it because engineers have too much work? Do they not care about topping their knowledge up? Do employers suspect their employees of 'goofing off' if they do go? And do prospective exhibitors back off because they believe they'll be taking most of their freebies back to the office? I'd love to know what you think: do British engineers really have more work than their counterparts in Germany, or is there another reason for them to stay in the office rather than attend a show? --- ### Video explains how to get the best from press meetings - Published: 2011-02-22 - Modified: 2020-10-07 - URL: https://www.napierb2b.com/2011/02/video-explains-how-to-get-the-best-from-press-meetings/ - Categories: Marketing Blog - Tags: Video Marketing in B2B Technology Our white paper that describes the rules for successful press meetings has been very popular, so now we've decided to create a video version of these useful tips. Check out the short video below to make sure you don't make any of the most common mistakes when briefing a journalist: --- ### Energie&Technik increases frequency - Published: 2011-02-22 - Modified: 2011-02-22 - URL: https://www.napierb2b.com/2011/02/energietechnik-increases-frequency/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Energie&Technik continues to go from strength to strength, and has increased publication frequency to six issues in 2011. It's great to see a publication do well, and with a 27,000 circulation, Energie&Technik has become an important publication for anyone selling components into green applications in Germany. The first issue this year will be published on 15th March 2011. --- ### What do corporate slogans achieve? - Published: 2011-02-19 - Modified: 2011-02-19 - URL: https://www.napierb2b.com/2011/02/what-do-corporate-slogans-achieve/ - Categories: Marketing Blog - Tags: Branding Strategies for B2B Tech Marketers Corporate slogans are very much in fashion, but as Seth Godin points out they're usually meaningless and generally ignored. Seth thinks corporate slogans simply show the company's size: It's a signal, a sign that the company is big, that it's able to waste time dreaming this stuff up and waste money yelling about it. This is all very well, but I'd like to think that great slogans can do much more. One of my favourite is "Building brands, one story at a time" which is a great description of what HB, an agency in the USA with whom we have partnered several times, actually does for clients. Perhaps it's time for the Napier creative team to start work on our new corporate slogan? --- ### Call for papers - Embedded Masterclass 2011 - Published: 2011-02-19 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2011/02/call-for-papers-embedded-masterclass-2011/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications The Embedded Masterclass Conference & Exhibition, which will take place in Cambridge on the 24th May 2011 and Stratford-upon-Avon the 7th June 2011, has issued a call for papers. In 2010, the conference introduced 'white board' only presentations, with PowerPoint banned. In 2011 presenters are being given the option of choosing either format. Presenters can submit on a wide range of topics related to embedded systems development, with a preference being shown to those that explore new techniques and new technologies. Abstracts should be submitted by email to Jayne Foster, Conference Manager, by Friday 11th March 2011. --- ### When marketing stunts go wrong... - Published: 2011-02-18 - Modified: 2016-07-12 - URL: https://www.napierb2b.com/2011/02/when-marketing-stunts-go-wrong/ - Categories: Marketing Blog - Tags: USA and American Publications I'm delighted that B2B technology marketing is becoming more creative, and that companies are prepared to try innovative campaigns. Unfortunately sometimes the stunt mentality can be taken a little to far, and I had to smile at the reports of the Dell staff who were arrested for enacting an in-house product-promotion scheme. The comment about the Intel sales conference also made me smile. There is, however, a serious point to be made. Stunt marketing is fine, but as ideas get more outrageous it's important that marketing departments consider what might go wrong. Any stunt that ends with the arrival of armed police has to be considered a failure, and marketers should remember that the resultant publicity isn't going to enhance the image of the company! --- ### Call for papers - SAME 2011 - Published: 2011-02-17 - Modified: 2011-04-21 - URL: https://www.napierb2b.com/2011/02/call-for-papers-same-2011/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of the SAME 2011 Forum have issued a call for papers. Topics of particular interest this year include: System and Design, Integration, Security, Tools and Methodologies, Process and Manufacturing, Prototyping, Verification, Validation and Test. Proposals for technical papers and tutorials should be submitted in English and sent to: same@cote-azur. cci. fr. Abstracts need to be received by 15th April 2011, with final version due on 20th June 2011. More details are available on the event website. *Update* 20th April - the organisers have announced that deadline for abstracts has been extended until 2nd May 2011. --- ### New online publication for the south west of England - Published: 2011-02-17 - Modified: 2011-02-17 - URL: https://www.napierb2b.com/2011/02/new-online-publication-for-the-south-west-of-england/ - Categories: Electronics Media News A new site, SW Innovation News, launched on the 10th February. I was excited to hear about this venture because Nick Flaherty, who does such a great job as editorial director of Silicon South West, is publisher and editor-in-chief of the new site. With its broader editorial brief, SW Innovation News is going to be an interesting read, and an ideal complement to Silicon South West. The south west of the UK does a great job of promoting its technology companies, and Nick is one of the driving forces behind the region's PR engine. I just wish that other regions in Europe could be as effective in promoting local innovation. --- ### Call for papers extended - Published: 2011-02-09 - Modified: 2011-02-09 - URL: https://www.napierb2b.com/2011/02/call-for-papers-extended/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech Good news for those of you that work in the field of batteries, but are struggling to keep up with your workload. The organisers have extended the deadline of their call for papers until 15th February. --- ### Electropages app achieves 100K downloads - Published: 2011-02-02 - Modified: 2011-02-02 - URL: https://www.napierb2b.com/2011/02/electropages-app-achieves-100k-downloads/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications European publishers are getting on the apps bandwagon, with several recent launches, and a number planned for the near future. Electropages, however, were the first in our industry to launch an app to view content, and so I was delighted to hear it has been downloaded 100,000 times. In the world of electronics publishing, 100K is a big number - more than the circulation of any European electronics publication. Now I'd be the first to admit that an app download is very different from a regular reader of a print publication, but this doesn't take anything away from the fact that this is a significant milestone. I'm sure that other publishers who are considering launching an app will speed up their development efforts when they see how successful the Electropages Electronics News iPhone app has been. They will, however, have strong competition as I understand that Electropages intends to launch an iPad app in the near future. --- ### Techfocus Media launch general electronics publication - Published: 2011-01-31 - Modified: 2011-01-31 - URL: https://www.napierb2b.com/2011/01/techfocus-media-launch-general-electronics-publication/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Techfocus Media has been slowly expanding its portfolio of niche online publications over the last seven years, and has now launched a general title, Electronic Engineering Journal (EEJournal. com). Despite being based in the US, Techfocus Media has significant readership in Europe, and local editorial presence with Dick Selwood. With digital publications increasingly taking a global view of circulation, it will be interesting to see if this launch has any impact on our pan-European publications. --- ### PSD rolls out new website to China - Published: 2011-01-31 - Modified: 2011-01-31 - URL: https://www.napierb2b.com/2011/01/psd-rolls-out-new-website-to-china/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Power Systems Design has completed the rollout of their new look websites wit the launc of the new www. powersystemsdesignchina. com. Based on the same upgraded platform as the English site, the Chinese site now offers the same improved usability. --- ### EO News switches to all-digital publication - Published: 2011-01-31 - Modified: 2011-01-31 - URL: https://www.napierb2b.com/2011/01/eo-news-switches-to-all-digital-publication/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Another publication has completed the transition from print to digital distribution. Starting with the January 2011 issue, EONEWS will be a 100% digital publication. The existing quality editorial content and team continues to work on the publication and two additional sections – Dossier and virtual round table – have been added to enhance the existing content. Whilst it is always sad to see print editions disappear, I've just returned from a weeks holiday, where I only read digital publications. I did take a couple of paper books and magazines, but realised at the end of the holiday that I'd spent all my reading time on the iPad (mainly using the Kindle app). I'm now convinced that once publications are formatted specifically for digital distribution it is often a better medium than paper, and it's certainly much easier than lugging printed copies around! --- ### Impressive stats from SupplyFrame - Published: 2011-01-31 - Modified: 2011-01-31 - URL: https://www.napierb2b.com/2011/01/impressive-stats-from-supplyframe/ - Categories: Electronics Media News - Tags: USA and American Publications I was impressed to see SupplyFrame's 2010 statistics. Some of the impressive numbers include: 201,000,000 searches for technical specifications 96,000,000 datasheet downloads 249,000,000 advert impressions 5,000,000 clicks on adverts 15,000,000 visits generated to advertisers' websites To put this into perspective, the site is driving a new visitor to an advertisers website every two seconds, and generating a click on an advert every six seconds. Impressive stats! --- ### OpenCores adds CV function and translates into Chinese - Published: 2011-01-31 - Modified: 2011-01-31 - URL: https://www.napierb2b.com/2011/01/opencores-adds-cv-function-and-translate-into-chinese/ - Categories: Electronics Media News OpenCores has extended users' profiles to allow the creation of online CVs. It's yet another example of online sites gradually eating into the recruitment sector. The site has also translated the most common pages into Chinese, reflecting the significant traffic that OpenCores receives from this rapidly-growing market. In yet another move to develop the site, OpenCores recently appointed Huson International Media to as media representatives, a move that should result in increased advertising for this important engineering resource. --- ### National Electronics Week North Africa postponed - Published: 2011-01-21 - Modified: 2011-01-31 - URL: https://www.napierb2b.com/2011/01/national-electronics-week-north-africa-postponed/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The organisers of National Electronics Week North Africa has unsurprisingly decided to postpone the event due to the political turmoil in Tunisia. The event has been moved from March to June 2011. --- ### How influential is social media? - Published: 2011-01-19 - Modified: 2011-01-19 - URL: https://www.napierb2b.com/2011/01/how-influential-is-social-media/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers I was interested to hear today that more people follow @stephenfry on Twitter than buy The Times, Independent, Guardian, Telegraph and Financial Times combined. This is a pretty interesting stat, but does it mean that Stephen Fry is better read that the UK's broadsheet newspapers? The answer still has to be "no" - I'm one of Stephen Fry's followers, but don't read many of his tweets (although I'd love to take the time to read more), but if I buy a newspaper, I'm very likely to be spending a considerable time reading it. So papers still have higher engagement, more depth and probably greater readership. In fact if you think of a tweet as being analogous to a headline, the number of people who see the headline in these papers probably exceeds the number who follow @stephenfry. There are clear examples, however, that social media can have a huge impact. The Guardian - and many others - report that rapper 50 Cent managed to raise the value of his investment in H&H Imports, a company that sells his branded headphone by $10M. The value of the company increased by around $100M, probably making those 140 characters the most valuable tweet ever! Like any other stock bubble, the price has fallen again, but still remains well above its value before he tweeted. Of course stock prices are also influenced by newspapers, as a well-known case of illegal ramping of stocks by journalists working for the UK Daily Mirror showed. Social media... --- ### Weka eyetracking and copytest studies - Published: 2011-01-19 - Modified: 2011-01-19 - URL: https://www.napierb2b.com/2011/01/weka-eyetracking-and-copytest-studies/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications This year Weka are again running their eyetracking survey, which is free for advertisers that place a 1/2 page or larger insertion in one of the special issues, and is available for a small surcharge for 1/3 page advertisers. Eyetracking is available in the following issues: Computer & Automation 06/11 Elektronik 06/11 This year Weka is also offering eyetracking studies of banner ads and websites. These are offered for an additional cost, and advertisers can access the online research even if they don't place a print advert in the eyetracking issues. In addition to eyetracking, the publisher is also running their copytests, where a telephone survey is used to analyse the effectiveness of print adverts. Participation in this study is free to advertisers placing a 1/3 page in one of the following issues: Computer & Automation 08/11 Elektronik-automotive 08-09/11 Elektronik 22/11 It's great that Weka offers these services to help advertisers understand how (or if! ) their adverts work. The charges for the eyetracking study are modest and the data from both studies have always proved useful to clients who want to ensure their creative is as effective as possible. The move to measuring online - as well as print - advertising is not surprising, and I hope other publishers follow Weka's lead and offer similar useful services to advertisers. --- ### Napier featured in Business XL - Published: 2011-01-19 - Modified: 2011-01-19 - URL: https://www.napierb2b.com/2011/01/napier-featured-in-business-xl/ - Categories: News About Napier We're so focused on getting our clients PR coverage that it is often easy to forget to promote Napier. So we were all pleased to see Mike reviewing one of his favourite books in the latest print edition of Business XL, a UK publication for fast-growing businesses. The article should appear on the magazine's website in the next few weeks. --- ### Techfocus Media offer special rates to startups and small companies - Published: 2011-01-16 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2011/01/techfocus-media-offer-special-rates-to-startups-and-small-companies/ - Categories: Electronics Media News - Tags: USA and American Publications Most of the media in the electronics industry is paid for entirely by advertisers, and for most publications a large proportion of the income is from a relatively small number of large advertisers. Small companies and start-ups often feel that with limited budgets there is no point advertising, but still demand a large amount of editorial coverage. Naturally some large advertisers - and publishers - feel aggrieved that companies don't support the publications financially, but still expect promotion through editorial. I've always believed that the key to an effective marketing campaign is balancing whatever budget is available across a range of activities - just putting everything into PR is rarely the most effective approach - but I do understand the challenges faced by smaller companies with limited budgets. What I really want is to see creative approaches from both the advertiser and publisher to encourage and enable more companies to balance their marketing spend across the right mix of activities. So I was delighted to see Techfocus Media launch an advertising package tailored specifically to smaller companies and startups. It's great to see a publisher finding a proactive solution, rather than just complaining about the companies that don't provide support through advertising. By tying companies to a modest annual subscription, the package offers a huge discount from rate card prices (and a very significant discount from the pricing that you might reasonably expect to negotiate). The new package has been launched as "the deeply discounted, exposure-maximizing, super-duper lead-generating, get-you-in-front-of-the-decision-makers On... --- ### Napier selected to drive PennEngineering success in Germany - Published: 2011-01-14 - Modified: 2011-01-31 - URL: https://www.napierb2b.com/2011/01/napier-selected-to-drive-pennengineering-success-in-germany/ - Categories: News About Napier - Tags: Napier Client News We are delighted that PennEngineering has selected us to help them grow their business in Germany by providing direct PR and marketing support to this key European market. PennEngineering design and manufacture clever, innovative fastening solutions, including the renowned PEM(R) range, and I remember regularly using their products when I was a engineer. We're delighted to be working for such an outstanding company. --- ### New Bulgarian publication for energy industry - Published: 2011-01-14 - Modified: 2011-01-14 - URL: https://www.napierb2b.com/2011/01/new-bulgarian-publication-for-energy-industry/ - Categories: Electronics Media News - Tags: Eastern Europe & E. European Technology Publications TTL Media, publishers of the Bulgarian title Energy Review, have launched a new publication, Energy Info BG. Available online and as an annual printed catalogue, Energy Info BG provides a catalogue of the companies supplying products and services for the energy sector in Bulgaria, including renewable energy and energy efficiency equipment and service providers. It's always good to see new launches, and particularly pleasing that publishers believe they can make money outside the main European countries. With the energy market likely to show some of the biggest growth potential, I'm not surprised that TTL Media and others are launching publications to serve this dynamic sector. --- ### OFT acts on social media marketing in the UK - Published: 2011-01-14 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2011/01/oft-acts-on-social-media-marketing-in-the-uk/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation Hot on the heels of the FTC's regulation of paid-for promotions in social media, the UK's Office of Fair Trading has also ruled that there must be transparency in social media advertising. The ruling, however, is under the Consumer Protection from Unfair Trading Regulations 2008, so applies to consumer marketing. --- ### Facebook relaxes guidelines for promotions - Published: 2011-01-14 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2011/01/facebook-relaxes-guidelines-for-promotions/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Osbourne Clark reports on its marketing law blog that Facebook has relaxed its guidelines for promotions. In the world of Facebook, "promotions" applies to prize draws or sweepstakes. For marketers that are looking to run small, focused promotion campaigns - i. e. many of us working in B2B technology - there are two key changes that will make things easier: the promoter no longer has to commit to a minimum spend on media for advertising activity around the promotion promoters are no longer required to obtain Facebook's prior written approval before administering a promotion on Facebook --- ### Radio-electronics.com broadens coverage - Published: 2011-01-12 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2011/01/radio-electronics-com-broadens-coverage/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Radio-electronics. com has broadened the topics covered by the site by adding a Power Management area to the site. The new area not only features news, but also has the technical tutorials and resources that have made the areas so valuable. The editor of the site is keen to receive news from power management companies: contact us to find out how your power products can feature on the site. --- ### Design-In changes focus - Published: 2011-01-04 - Modified: 2011-01-04 - URL: https://www.napierb2b.com/2011/01/design-in-changes-focus/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Assodel (Italian Association of Electronic Suppliers) is changing the editorial focus of their popular Design-In publication and relaunching it as Lighting Efficiency Design-In. The magazine will now concentrate on three key topics:Solid State Lighting (SSL) and LED-related technology; Photovoltaic (PV) applications; and Energy Efficiency in power applications. Circulation remains 7. 500 copies, and the title will be published six times a year. The move is an interesting one. The new editorial focus will address some of the hottest topics in electronics technology, and with iSuppli recently predicting that the number of PV installations in Italy will double to 3. 9 GW in 2011, Lighting Efficiency Design-In is clearly playing to some of the strengths of the Italian electronics industry. I do hope, however, that the association will ensure it covers all aspects of the electronics industry. Of course A&V Elettronica continues to provide a management view of the industry, and perhaps this move will be the opportunity for A&V to raise its profile. --- ### Peak boosts frequency - Published: 2011-01-04 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2011/01/peak-boosts-frequency/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Norway and Norwegian Technology Publications The economy must be getting better - print magazines are increasing frequency! I was delighted to hear that Peak Magazine has increased its print frequency to six issue per year. It's great to see magazines having the confidence to produce more issues, and I'm sure that Norwegian engineers will also benefit from more of the great information provided by this publication. --- ### A new metric for electronics websites? - Published: 2011-01-02 - Modified: 2011-01-02 - URL: https://www.napierb2b.com/2011/01/a-new-metric-for-electronics-websites/ - Categories: Electronics Media News I was sent this interesting spreadsheet from Jure at Svet elektronike. He has created a new metric for websites by comparing the number of page views delivered per month to the population of the country served. I'd never suggest that this was an accurate measure of the performance of a site - factors such as traffic from other countries would skew the result dramatically. The percentage of the population involved in engineering and the number of competitive websites in that country would also affect the result. However I liked the idea - it's certainly fun! Jure took data from Huson Media's website (so only media properties represented by Huson are included) and Wikipedia for the population data. Congratulations to Digitimes for coming top of the table, and to Svet electronike for beating the other European sites! click on the graphic to see it full size --- ### How much should I spend on marketing? - Published: 2011-01-02 - Modified: 2011-01-02 - URL: https://www.napierb2b.com/2011/01/how-much-should-i-spend-on-marketing/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics Anyone who was into computers in the 90's would have got some AOL CDROMs - a lot of them. Despite being apparently hugely wasteful, they were incredibly successful, building AOL into the leading ISP. However they provide an excellent case study of how good marketing campaigns can produce incredible return on investment - even when they are perceived as being ineffective. Customer acquisition campaigns are very interesting to study - if you can get the data. So I was fascinated by the TechCrunch article discussing Steve Case's reply to "How much did it cost AOL to distribute all those CDs back in the 1990's? ", which was posted on Quora. AOL allocated a percentage of average lifetime revenue to acquiring customers - in fact they spent 10% of what they expected to earn from the customer on acquisition. Even with the relatively high margins associated with the access business, this is still huge compared to the amount many technology companies spend on customer acquisition today. And the campaign clearly worked. In his answer, Steve Case highlights the huge subscriber growth: 1992 we had less than 200,000 subscribers; a decade later the number was in the 25 million range the subscriber growth helped grow AOL from a market cap of $70 million at the time of their IPO to $150 billion when the merger with Time Warner occurred. So if we take the TechCrunch estimate of $35 spent to acquire each new customer, then we might assume that AOL spent $875... --- ### How many holidays? - Published: 2011-01-01 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2011/01/how-many-holidays/ - Categories: Marketing Blog There is a perception that Europeans have a lot of holidays. Although it is true that the USA has more holidays that the UK, there is a bewildering array of different holidays observed throughout Europe. To help ensure that you don't schedule a press event that clashes with a holiday in one of your key markets, we've produced a guide to the public holidays in Europe and the USA. --- ### I want to go to a UK trade show! - Published: 2010-12-19 - Modified: 2010-12-22 - URL: https://www.napierb2b.com/2010/12/i-want-to-go-to-a-uk-trade-show/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I am constantly impressed with the clever ways that the organisers of National Electronics Week make me want to attend the event. It's a good show, but it's the extra effort they put in that really impresses me. Richard Noble - who has broken three speed records and is heading up the Bloodhound project - was a huge draw, and in 2011 the event has been cleverly scheduled alongside the Gadget Show Live. The organisers even have 5000 free tickets enabling visitors to NEW to gain entry to the Gadget Show Live’s exclusive trade and press day, taking place on 12th April. Running trade shows in the UK is a huge challenge, and it needs a creative approach to get engineers out of their offices. I hope this clever move helps convince engineers and purchasers in the UK to try visiting a show, and that they find out that meeting suppliers at events is a valuable exercise. NEW 2011 will be held on 12th - 13th April at the NEC Pavilion in Birmingham, UK. --- ### Call for papers - BATTERIES 2011 - Published: 2010-12-19 - Modified: 2010-12-19 - URL: https://www.napierb2b.com/2010/12/call-for-papers-batteries-2011/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech A call for papers has been issued for BATTERIES 2011, which will take place in Cannes on the French Riviera (who could ask for a better reason to attend than this location! ) from 28th to 30th September. The 100 to 300 word abstract needs to be submitted as an emailed PDF to c. pillot@avicenne. com and visinoni. monica@wanadoo. fr before 31st January 2011, and notification of acceptance will be sent by 15th February. --- ### Easy Twitter follower management - Published: 2010-12-19 - Modified: 2010-12-22 - URL: https://www.napierb2b.com/2010/12/easy-twitter-follower-management/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers Although I recently commented about the surprisingly low penetration of Twitter, it's still a very valuable tool. Managing followers is still a challenge, but recently I've been using ManageFlitter, a great tool that gives you information on your network, including their level of activity. It's a great site that I've added to my Twitter management toolkit. --- ### National Electronics Week comes to North Africa - Published: 2010-12-16 - Modified: 2010-12-22 - URL: https://www.napierb2b.com/2010/12/national-electronics-week-comes-to-north-africa/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech NEW Events has announced the first National Electronics Week North Africa will take place on 8th and 9th March, 2011, in Tunisia, building on the success of their South Africa event. Interestingly Tunisia is ranked as the most innovative country in Africa, and with a number of companies manufacturing in the region, the event provides a great opportunity for companies to build a presence in the emerging market of North Africa. --- ### Maréchal Electric selects Napier for UK PR - Published: 2010-12-15 - Modified: 2010-12-22 - URL: https://www.napierb2b.com/2010/12/marechal-electric-selects-napier-for-uk-pr/ - Categories: News About Napier - Tags: Napier Client News We're delighted that Maréchal Electric has chosen Napier to promote their range of high-quality plugs and sockets designed for demanding industrial applications. The Maréchal products are recognised for their outstanding performance in applications such as automotive, construction, food manufacture, water & sewerage, aerospace, ports, and oil & gas. As a PR agency, it's important that we believe in the products we promote, and we're delighted that we've been able to partner with an industry leader like Maréchal. --- ### Interview - Udo Weller, President of Mesago PCIM GmbH - Published: 2010-12-14 - Modified: 2010-12-14 - URL: https://www.napierb2b.com/2010/12/interview-udo-weller-president-of-mesago/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Mesago organises several great trade shows in Germany, ranging from PCIM and SPS/IPC/DRIVES to Facility Management and Fireprotec. The shows are all aimed at a professional audience, and continue to deliver outstanding visitor numbers. I was delighted to get the opportunity to talk to Udo Weller, the President of Mesago PCIM GmbH. You have several shows that cover electronics and automation, which have some overlap between them. Why do you think it is better to have several shows, rather than one huge event? All of our shows are very clearly focused on a distinctive expert audience. There are indeed some overlaps concerning the exhibitors present and the technologies shown, but these occur at the edges, rather than the central theme of each show. Being at a show that is distinctively committed to one topic is far more time- and cost-effective than looking for information about this technology within a huge event covering a broad range of applications, technologies and markets. Each Mesago show delivers a deep and solution focused approach to the topic covered. Therefore we do have an extended range of conferences, tutorials or workshops at each of our shows. This concept works better if the show does stay focused. Many people think that the internet has reduced the need for trade shows, yet PCIM showed increased visitor numbers. Why are your shows still so strong? Face-time can not be substituted by written information, nor by pictures and nor by social media. At a tradeshow you experience the products... --- ### Twitter used by just 6 percent of Americans > With all the hype, it's easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. - Published: 2010-12-12 - Modified: 2017-08-23 - URL: https://www.napierb2b.com/2010/12/twitter-used-by-just-6-percent-of-americans/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers With all the hype, it's easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. The study found that only 8% of internet users in the USA (6% of the total population) uses Twitter. So is Twitter over-hyped? Absolutely! But it remains an important channel, and is likely to grow in the near future. It would be interesting to see similar research in Europe - my guess would be that overall the usage is lower than in the USA, despite the excitement over the platform within our media and marketing bubble. For more information and analysis, I'd recommend checking out the article on Gigaom. --- ### Can it get any worse for print? - Published: 2010-12-09 - Modified: 2010-12-22 - URL: https://www.napierb2b.com/2010/12/can-it-get-any-worse-for-print/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications I was interested to see an email from a publishers' representative, urging me to place advertising orders now because "print publishers are reported to be increasing rates by some 10-12% in 2011". Frankly I see no opportunity for any print publisher in our industry to achieve anything but the smallest increase. However the email did highlight some of the pressures that the print industry is facing, including: World paper costs wholesale price is looking about to increase by around 25% World utility costs are up 14% Transport costs are up 11% Postage increasing around 8% With these cost increases, and the pressure from advertisers to hold pricing, it's not surprising that magazine publishers are feeling squeezed. With no other way out, I'm sure we will see a continued migration to digital distribution in 2011. --- ### Evertiq to increase technical content - Published: 2010-12-09 - Modified: 2010-12-22 - URL: https://www.napierb2b.com/2010/12/evertiq-to-increase-technical-content/ - Categories: Electronics Media News I understand that Evertiq plans to expand the remit of all their sites in 2011 by publishing more technical articles and news. The sites have previously focused more on the business side of our industry, rather than the technology. The move will involve a restructuring of the sites to include appropriate technical categories. This is an interesting move. I love Evertiq for its great business coverage, but I can understand the decision to broaden the content to drive an increase in traffic. If the site continues to provide the same high quality business coverage as well as the new technical content, I'm sure the move will be a great success. --- ### Good news, bad news on advertising legislation - Published: 2010-12-06 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2010/12/good-news-bad-news-on-advertising-legislation/ - Categories: Marketing Blog - Tags: UK and British Technology Publications The UK Government has launched a review of the UK's IP laws, which will include consideration of whether we can learn from the concept of "fair use" in the USA. Fair use allows copyright material to be used in certain circumstances without the rights holder's permission, and clearly any change is likely to result in a more flexible regime for advertisers. However Osbourne Clark suggest in their post that it will be several years before we see any change in the law. On the down side, however, it's going to be difficult to hijack the recently-announced royal wedding for marketing and advertising purposes. The ASA has issued strict guidelines, and Osbourne Clark's excellent article on the regulation concludes with the following comment: It is clear that referencing the happy couple’s nuptials as a way or reason to have a special promotion is acceptable, but be careful when producing items designed to commemorate the day. --- ### Call for papers - LOPE-C - Published: 2010-12-06 - Modified: 2010-12-06 - URL: https://www.napierb2b.com/2010/12/call-for-papers-lope-c/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of LOPE-C 2011 (Large-area Organic and Printed Electronics Convention) have issued a call for papers. Submissions are due by 28th January 2011, and the event will take place from 28th to 30th June 2011 in Frankfurt, Germany. --- ### SPS/IPC/Drives reports "dream results" - Published: 2010-12-06 - Modified: 2010-12-06 - URL: https://www.napierb2b.com/2010/12/spsipcdrives-reports-dream-results/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The SPS/IPC/Drives show reports some impressive results for the event this year. Exhibition space was 94,155 sq m, an increase on last year and only slightly below the floor area of 2008. 52,028 visitors attended this year, an increase of 7% on last year, with conference attendees also up. The organisers characterised the stats as "dream results". Clearly the event was a great success, and a wonderful antidote to the economic nightmare that is slowly disappearing into history. --- ### Huson Media opens office in the Netherlands - Published: 2010-11-30 - Modified: 2010-12-01 - URL: https://www.napierb2b.com/2010/11/huson-media-opens-office-in-the-netherlands/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications Huson Media, perhaps the largest advertising sales company working in the electronics industry, is opening a Dutch office, which will be headed by Rodric Leerling. The office will open on 1st December. Although Huson is driven by a broad range of publications, not just electronics, it's great to see that they are investing in local support that will doubtless help drive increased advertising revenue for their publications. --- ### Electronic Components switches back to ASA Media - Published: 2010-11-30 - Modified: 2010-12-01 - URL: https://www.napierb2b.com/2010/11/electronic-components-switches-back-to-asa-media/ - Categories: Electronics Media News - Tags: Russia and Russian Technology Publications Electronic Components Russia will be represented by ASA Media from January 2011. With a reduced portfolio of publications, Alastair Swift should have more time to devote to the Russian publication, so hopefully the return to a partnership with ASA will drive an increase in sales. --- ### NLA moves a step closer to winning online monitoring fight - Published: 2010-11-26 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2010/11/nla-moves-a-step-closer-to-winning-online-monitoring-fight/ - Categories: Marketing Blog - Tags: UK and British Technology Publications I was sad to see that the PRCA and Meltwater lost a ruling by the High Court in the battle against the NLA, which is trying to implement a licensing system for the distribution of online cuttings. The case is pretty complex, and there are a number of excellent summaries of the verdict. I'm not a lawyer, but the ruling appears to have some concerning aspects. Robert Andrew's article reports that the judge states: However, it seems to me that in principle copying by an End User without a license through a direct Link is more likely than not to infringe copyright. The judge also says that headlines can be considered "an independent literary work", in which case repeating a headline in an email can also breach copyright law. The big issue is that Meltwater is charging (and therefore making money) from the content. Using Google (who make much more money than Meltwater from indexing other people's content) apparently allows you to sidestep many of the copyright issues: It would apparently be open to the End Users to use such free services, or indeed a general search engine, instead of a paid media monitoring service without (currently at any rate) encountering opposition from the Publishers. --- ### EDN Europe reader study - Published: 2010-11-18 - Modified: 2010-12-01 - URL: https://www.napierb2b.com/2010/11/edn-europe-reader-study/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications At electronica I had an interesting conversation with Martin Savery, publisher of EDN Europe and EPN. Recently Reed conducted some research to understand the degree to which engineers had accepted EDNE's switch to 100% digital distribution. Perhaps the most interesting question was How regularly do you read the digital edition of EDN Europe? . A stunning 63% said that they read every issue, and 31% said that they read EDNE occasionally. In reality, however, digital magazines - including EDNE - record an open rate of around 20%. So how can we explain the figures? Of course there is the fact that all these surveys are self selecting - if you read the magazine, then you are more likely to respond to the survey. Claiming that you read publications to keep your knowledge up to date is clearly something that people would want to do, and perhaps this is the main source of bias. The results of the research is not that dissimilar to the stats you'd see if a print publication runs readership research. It's reasonable to assume that people do claim to read publications more frequently than they actually do. But the research raises the following big question: Is the level of error different in print readership surveys, or can we assume that in reality just 20% of print magazines get read? I certainly didn't expect to be questioning whether digital magazines achieved the same open rates as print titles for several years. Anecdotal evidence suggest that they don't.... --- ### No change in attendance at electronica? - Published: 2010-11-17 - Modified: 2010-11-17 - URL: https://www.napierb2b.com/2010/11/no-change-in-attendance-at-electronica/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech In an optimistic press release, the organisers of electronica 2010 claimed the show "confirms upward trend in the electronics industry - Energy efficiency, renewable energies, medical technology and electromobility are the driving-forces behind growth in the next few years. " Without doubt the show was a great success. Getting around the halls - particularly on Wednesday and most of Thursday was hard work as the large number of visitors caused congestion. Although there were a few small gaps that could have been filled with stands, the event filled 13 halls - an impressive achievement. So I was shocked to see the final report from the organisers. They reported "over 70,000 trade visitors", which presumably is a slight fall on the "about 73,000 people who attended in 2008". This year saw 2, 595 international exhibitors, which again is down on the "almost 2,800" in 2008. Although the slight fall in exhibitors does make sense, the visitor numbers have left me confused: I was certain we'd see an increase in numbers. The show definitely felt far busier than two years ago, and all the exhibitors that I talked with said that they had found the show far more productive than in 2008. I can only think that the visitors at the event were far more engaged than in 2008, and presumably spent longer at the show. I certainty believe the event was much more positive than 2008, with exhibitors finding more opportunities and getting more leads. Sometimes it really is the quality... --- ### Napier at the Weka stand party - Published: 2010-11-15 - Modified: 2010-12-01 - URL: https://www.napierb2b.com/2010/11/napier-at-the-weka-stand-party/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Here's a photo of three of us at the Napier stand party during electronica. More photos of the stand party are available on the Weka site. --- ### Alastair Swift expands portfolio of US publications - Published: 2010-11-15 - Modified: 2010-11-15 - URL: https://www.napierb2b.com/2010/11/alastair-swift-expands-portfolio-of-us-publications/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications ASA Media has expanded their portfolio of publications by adding Microwave Product Digest (MPD). This is a good move for both ASA and MPD, and I'm sure the publication will benefit from the contacts Alastair built up when representing Penton's publications. --- ### The death of newspapers? - Published: 2010-11-07 - Modified: 2010-12-01 - URL: https://www.napierb2b.com/2010/11/the-death-of-newspapers/ - Categories: Marketing Blog - Tags: UK and British Technology Publications The Ad Sales Blog has an interesting post: The Newspaper Extinction Timeline. It will be interesting to see whether the predictions that newspapers will disappear from the UK by 2019. Despite the obvious challenges in the future, I'm pretty confident that the industry has a future that will last more than a few years. --- ### Traditional media stages a comeback? - Published: 2010-11-02 - Modified: 2010-11-02 - URL: https://www.napierb2b.com/2010/11/traditional-media-stages-a-comeback/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Marketing Week has an interesting report about the recent WPP results, in which the company's chief executive, Sir Martin Sorrell, said that he saw "revenue earned from traditional media 'bite back'”. Interestingly he credits the return to traditional media to the desire to build brands: Sir Martin believes that the resurrection in the use of traditional media by clients reflects a renewed focus on brand building. “”2009 was about survival but 2010 is about top-line growth,” he told delegates at the World Retail Conference earlier this week. Last week I had a conversation with Electronics Weekly, a publication that has seen a resurgence in magazine/print advertising. In early 2009, you'd have found it very difficult to get anyone at Reed to say with confidence that a weekly electronics publication would be viable in the UK over the next 3 years, but in 2010 advertisers have significantly increased their spend in the magazine making it a strong part of the EW media portfolio. Print making a comeback? Well stranger things have happened! --- ### Horrifying online adverts - Published: 2010-10-31 - Modified: 2010-10-31 - URL: https://www.napierb2b.com/2010/10/horrifying-online-adverts/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques Online advert networks aren't perfect. In fact placing ads on networks using keywords can produce horrible results for brands, yet many advertisers continue to place online adverts without thinking about the potential consequences. Econsultancy's post about "Ten horrifying display ad placements" should make everyone think about placing ads using simple keyword targeting. --- ### Embedded Live increases visitor numbers - Published: 2010-10-31 - Modified: 2010-11-01 - URL: https://www.napierb2b.com/2010/10/embedded-live-increases-visitor-numbers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications OK, I admit that I went with fairly low expectations, but I was genuinely pleased to see Embedded Live deliver a decent number of visitors on the first day of the exhibition. The second day (last day of the event) was definitely much quieter, but I'd be amazed if the attendance on the first day didn't exceed the total for both days in 2009. The fact that the downward trend in attendance has been reversed is great news. OK, the show isn't huge. Compared to Embedded World the size and visitor numbers are tiny. But you can't compare events in Germany and the UK: it's really hard to persuade engineers in the UK to go to shows. It would be nice to see some official figures for attendance this year (and for last year so we can compare), but the atmosphere was so completely different to last year that I know the numbers will reflect a significant increase. If you couldn't make it, why not check out my video from the show:  --- ### UBM forms new electronics publishing business...again! - Published: 2010-10-29 - Modified: 2010-10-31 - URL: https://www.napierb2b.com/2010/10/ubm-forms-new-electronics-publishing-business-again/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications UBM has formed a new company, UBM Electronics, by merging EE Times groups with the electronics properties they gained when they acquired Canon Communications. This move will surprise no one, as the large publisher moves to try to make the "synergies" of the acquisition drive increased profit. I've worked for large and small companies, and the one thing that seems to characterise the larger companies is constant reorganisation. The electronics division of UBM is a great example of the constant reorganisation: two and a half years ago CMP's Electronics Group became TechInsights, then just over a year ago TechInsights was restructured forming EE Times Group, and now we have UBM Electronics. I guess that a change of name was inevitable after the Canon acquisition, but I worry about the constant reorganisation. Hopefully UBM will get back to focussing its efforts on supporting the great editors they have, rather than continually spending time on internally-focussed organisational changes. --- ### The French teach us how to use English in press releases - Published: 2010-10-27 - Modified: 2010-10-31 - URL: https://www.napierb2b.com/2010/10/the-french-teach-us-how-to-use-english-in-press-releases/ - Categories: Marketing Blog I love the post by Jean-Jacques Maleval, editor of Storage Newsletter that lists words he thinks should be avoided in press releases. However Jean-Jacques is realistic: he knows that clients and agencies love breathy hyperbole, even if they know that the better editors will remove them in any coverage. However he begs PRs to take notice, asking "Would it be possible - at least once - to send me a press release, just one, without all these garbages? ". Personally I tend to agree with Jean-Jacques. Whilst we don't want to live in a world where press releases simply list dull facts, going over the top destroys credibility with the readers who are potential customers. I'd also like to add another pet hate of mine to the list. Comparative terms need a baseline against which the new product is compared. Saying "20% more performance" might sound good, but is meaningless. 20% more performance than the company's previous product? 20% more performance than the best product in the market? 20% more performance than a potato? Like Jean-Jacques, I don't expect change. In fact, with more and more online publications simply cutting and pasting release texts rather than matching the high-quality journalism seen on sites like Storage Newsletter, we'll see press release language get even more extreme. --- ### Radio-electronics adds news - Published: 2010-10-26 - Modified: 2010-10-31 - URL: https://www.napierb2b.com/2010/10/radio-electronics-adds-news/ - Categories: Electronics Media News Radio-electronics has added a news service to the site, providing a feed of "Up to the minute news about the electronics, telecommunications, RF and wireless industries. " I like the site, and this is a sensible move to increase content and drive more traffic to the site, although I think it's important that the existing high-quality unique editorial is kept separate from the commodity news stories. Radio-electronics is claiming some impressive traffic figures, and with new representation on the advertising side, I'd expect this site to become a key part of both the PR and marketing strategy for many communications companies. --- ### TechEye wants publishers to value journalists - Published: 2010-10-20 - Modified: 2010-10-30 - URL: https://www.napierb2b.com/2010/10/techeye-wants-publishers-to-value-journalists/ - Categories: Marketing Blog Do publishers value journalists, or do they simply see them as machines to generate undifferentiated content. Mike Magee - a journalist and publisher who is always entertaining and never short of an opinion - has blasted publishers in a recent TechEye article. He highlights one "very senior journalist" whose job description is now Senior Data Gatherer. Clearly with the intense pressure on print costs, and the simplistic "more pages are better" approach that many have taken to their websites, in some areas we have seen a drop in the quality of journalism. Personally I believe that the days of driving high volumes of traffic by mechanically reproducing the contents of press releases are coming to an end. I hope that both readers and search engine algorithms will soon be rewarding high-quality original content with more and more traffic, and we'll see a recovery in the value of good journalists. If not, we could be heading to a future with very dull B2B media! --- ### Videoblogging on electronics-video.com - Published: 2010-10-18 - Modified: 2010-10-18 - URL: https://www.napierb2b.com/2010/10/videoblogging-on-electronics-video-com/ - Categories: News About Napier - Tags: Video Marketing in B2B Technology Thanks to the guys at Electronics-Video. com, who've featured my comment on the UBM acqusiion of Canon Communications as the first post on their video blog channel. They've also released some promotional buttons to highlight your presence on the site, and this is a great time to try one out! --- ### Are digital magazine adverts using tricks to increase clicks? - Published: 2010-10-16 - Modified: 2010-10-30 - URL: https://www.napierb2b.com/2010/10/are-digital-magazine-adverts-using-tricks-to-increase-clicks/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications Yesterday I talked to someone at one of the leading European digital magazines. They were very excited with the performance of two of the adverts in the the latest issue, which had generated impressive click stats in only the first day of publication. I'm never shy about stealing other people's good ideas, so immediately went to find out whether I could see the same spark of creative genius driving the outstanding results in both adverts. It took a matter of seconds to realise that the adverts themselves weren't brilliant, but rather the clicks were due to the fact that the entire area of the advert was clickable. Now this isn't new - a typical online banner or other display advert responds to a click anywhere within the ad's boundaries. In the electronics industry, however, the larger format ads in digital magazines tend to have links on buttons or specific text - much like you'd see on a web page. So why the outstanding results? I'm pretty sure a lot of the clicks are due to people wanting to click to turn the page who accidentally click on the advert. Whilst I'm sure the ad agencies responsible are excitedly telling their client what a great job they have done, I hope that the client is monitoring the quality of those clicks and tracking the actions taken by people hitting the landing page. I suspect the bounce rate might be rather high! Now of course I'm not saying doing this is wrong.... --- ### How to construct a "game of skill" - Published: 2010-10-15 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2010/10/how-to-construct-a-game-of-skill/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation, UK and British Technology Publications In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes need a Gambling Commission licence (there are some exceptions to this), and so it's important that marketers carefully construct competitions to make sure that they are not legally considered gambling. Recently new official guidance was issued in the UK, and marketers thinking of running prize draws might be interested to read the summary provided by law firm Osbourne Clark. --- ### Cookies saved? - Published: 2010-10-15 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2010/10/cookies-saved/ - Categories: Marketing Blog - Tags: Technology and Marketing Legislation There has been lots of discussion about the proposal by the EU to require consumers to opt-in before cookies are placed on their computers. Clearly if explicit permission was required by every site, it would have a huge impact on how we use the Internet in Europe. Good news comes from Osbourne Clark, who report that the British government is leading the push to "Allow consent to the use of cookies to be given via browser settings". Read more on the marketing law website (free registration required). --- ### The ultimate guide to storage abbreviations - Published: 2010-10-15 - Modified: 2010-10-15 - URL: https://www.napierb2b.com/2010/10/the-ultimate-guide-to-storage-abbreviations/ - Categories: Electronics Media News Navigating the endless abbreviations and acronyms in technology can be difficult, particularly in rapidly developing sectors such as data storage. So thanks to Jean-Jacques Maleval, editor of Storage Newsletter, for providing a fabulous guide to data storage abbreviations. --- ### Boards & Solutions Magazine to merge print editions with ECE - Published: 2010-10-15 - Modified: 2010-10-15 - URL: https://www.napierb2b.com/2010/10/boards-solutions-magazine-to-merge-print-editions-with-ece/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications ICC Media has decided to merge the print titles Boards & Solutions Magazine and Embedded Control Europe (ECE) in 2011. Clearly this is a move to manage the costs of pan-European distribution, and despite the two titles having a different focus and somewhat different readership, it makes a lot of sense. Interestingly ICC Media will keep the digital versions of the two titles as separate publications. With minimal additional cost to separate the publications, it's a great example of the flexibility of the digital format. --- ### Malcolm Cameron takes on Open Systems Media - Published: 2010-10-15 - Modified: 2010-10-15 - URL: https://www.napierb2b.com/2010/10/malcolm-cameron-takes-on-open-systems-media/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Malcolm Cameron, who currently sells the ICC Media titles and is one of the driving forces behind Electronics-Video. com, is now representing Open Systems Media. This has to be a good move for both sides - the Open Systems Media portfolio offers several American titles that are synergistic with ICC Media's embedded and boards publications. --- ### SupplyFrame tells you how to use your website as a sales funnel - Published: 2010-10-14 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2010/10/supplyframe-tells-you-how-to-use-your-website-as-a-sales-funnel/ - Categories: Electronics Media News - Tags: USA and American Publications I really liked SupplyFrame's guide to using your website to create a measurable sales funnel. They've done a great job of creating a model that fits engineering (basically a modified version of the classic AIDA - Awareness, Interest, Desire, Action - model) and then they explain how to use advertising and Google Analytics to measure results. Of course the article is skewed towards obtaining leads from SupplyFrame, but the principles can be applied to any other source of leads. --- ### IP-SOC 2010 announces conference programme - Published: 2010-10-14 - Modified: 2010-10-15 - URL: https://www.napierb2b.com/2010/10/ip-soc-2010-announces-conference-programme/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The programme for IP-SOC, to be held in Grenoble, France from 30th November to 1st December is now available online. --- ### Power Systems Design rebrands and launches new website - Published: 2010-10-10 - Modified: 2010-10-31 - URL: https://www.napierb2b.com/2010/10/power-systems-design-rebrands-and-launches-new-website/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Power Systems Design has completed a major facelift of both the print title and website, with funky new PSD branding. Although any publisher investing in their titles is good news, it's the focus on the new website that justifies the most interest. Previously the site lagged others in the industry, with PSD primarily generating revenue from the magazine and the excellent DM lists they offer. Now it's clear that even in niche markets, online display advertising is a critical component of any profitable publication. --- ### What was hot at ad:tech London? - Published: 2010-10-05 - Modified: 2010-10-05 - URL: https://www.napierb2b.com/2010/10/what-was-hot-at-adtech-london/ - Categories: Marketing Blog I recently visited ad:tech London to see some of the latest developments in online advertising. Frequently innovations start in the consumer sector as traffic levels and audience size are so much bigger than B2B, providing much greater scale, so events like this provide great insight into what might happen in the B2B technology space in the near future. At the show I recorded videos with some of the exhibitors - visit Napier's YouTube channel to watch all of them.   ad:tech 2010 Overview   ad:tech 2010: "Conventional SEO is dead" --- ### Call for papers - Smart Systems - Published: 2010-10-05 - Modified: 2010-10-05 - URL: https://www.napierb2b.com/2010/10/call-for-papers-smart-systems/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of Smart Systems Integration, which will be held in Dresden, Germany on 22nd to 23rd March 2011 have issued a call for papers. Submissions are due by 18th October 2010, with full details available on the event website. --- ### UK organisations introduce "Media Spamming Charter" - Published: 2010-10-03 - Modified: 2010-10-31 - URL: https://www.napierb2b.com/2010/10/uk-organisations-introduce-media-spamming-charter/ - Categories: Marketing Blog The PRCA (Public Relations Consultants Association), the Chartered Institute of Public Relations (CIPR), and the Investor Relations Society (IRS) have introduced a media spamming charter that is backed by the National Union of Journalists (NUJ). Despite the name, this charter aims to cut the "spam" or poorly-targeted press releases that journalists receive. The charter highlights best practice under heading of research and planning; relevance and reputation. Generally the contents could be considered common sense for any decent PR campaign, covering things such as setting objectives; making sure you research journalists and their spheres of interest; and make sure you target the distribution of information. As a single document, however, it provides a useful checklist and guide that all marketing professionals would benefit from reading. The subject of PR professionals spamming journalists is somewhat sensitive, so I'm not going to try to provoke the anger of journalists who are frustrated by receiving endless emails that aren't of interest to them. Whilst the charter recommends "Encouraging and respecting feedback from journalists and bloggers", it's also worth journalists remembering that a short request to be removed from a distribution list or to have materials sent to them in a different format will generate a quick response from any good PR agency or in-house team. Getting this feedback from journalists and bloggers is essential if we are going to target all our PR material as accurately as possible. --- ### Tech journalists like email - Published: 2010-09-30 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2010/09/tech-journalists-like-email/ - Categories: Marketing Blog - Tags: Editor News and Updates, USA and American Publications I was not surprised to see the results of the recent PRSourceCode survey that showed that more than 90% of tech journalists and bloggers still prefer email for communication, despite the increasing hype over using social media tools to reach them. I'm not surprised by the fact that email is the medium of choice, but the strength of preference - amongst an American sample, where you'd assume Twitter would be more popular than in Europe - is very compelling. It was also interesting to that us PR professionals are doing something right - the journalists and bloggers said that the vast majority of their stories come from proactive pitches by PR people. For more comment on the survey, check out 3Point's blog post. --- ### Napier launches updated website - Published: 2010-09-29 - Modified: 2015-04-13 - URL: https://www.napierb2b.com/2010/09/napier-launches-new-website-2/ - Categories: News About Napier We've launched a new Napier website. Whilst this in itself isn't major news, I think that the project highlights some interesting website development issues. Firstly we've moved from a proprietary CMS to the open-source Wordpress platform. Although Wordpress is primarily a blogging platform, it isn't bad for small websites, and with only 30 static pages and over 1200 blog posts, it had all the capabilities to meet our needs. Using an open-source CMS also meant that we could do all the website development in-house. Although you still need people with PHP, CSS and HTML expertise, the time required to design, develop and launch a site is much less than the proprietary CMSs that you'd have chosen 5 years ago. We've also moved our blogs into our main Napier. co. uk site. We split up the posts into three separate blogs - a marketing blog, news about us and Napier News - our blog about the electronics design media in Europe. This ensures readers can access the content they want quickly and easily, and you should watch out for more blogs in the future! Although it's always interesting to discuss the technology, the main reason we've made the change is to allow us to expand an improve the content on our site. We've begun posting tip sheets and other information in our Best Practice section, and there is much more video on the site. We've also improved our integration with social media tools and will continue to develop our social media... --- ### Trainer CEO wins Woman Entrepreneur of the Year award - Published: 2010-09-28 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/trainer-ceo-wins-woman-entrepreneur-of-the-year-award/ - Categories: News About Napier - Tags: USA and American Publications Congratulations to Susan Thomas, CEO and founder of Trainer Communications, a great American agency who we're proud to have as one of our partners. Susan has been named the 2010 Women's Initiative Woman Entrepreneur of the Year for Pleasanton, California. With more than 600 nominations, the competition was very tough, but at Napier, we weren't surprised to hear the news: Susan has built an agency that delivers some of the best campaigns we've seen. Well done to Susan and the team at Trainer that gives her such great support. --- ### eLegacy awards photos and video - Published: 2010-09-28 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/09/elegacy-awards-photos-and-video/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications I had a great time at the eLegacy awards a couple of weeks ago - yet again IML put on a fabulous event. If you weren't able attend the event, you might want to check out some photos, or the video that we've just uploaded to our YouTube channel. --- ### Radio-Electronics.com reports strong traffic growth - Published: 2010-09-25 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/09/radio-electronics-com-reports-strong-traffic-growth/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Recently I chatted to Ian Poole, editor of Radio-Electronics. com, who was very keen to tell me about the growth of traffic to the publication. In the past year, traffic has grown by 75%, and the (unaudited) Google analytics report show the site now delivers around 330 k page views a month. This is a pretty impressive figure when compared with some other sites in our industry! Why is the site so successful? Ian put it down to “providing the technical material that electronics engineers want. ” I think that the content is clearly one reason for the success, and it's probably helped by the site's focus on a specific area of electronics design and the global audience for the information. Radio-electronics. com, however, hasn't attracted much advertising, with Google AdWords filling the vast majority of slots. I don't think this has anything to do with the site, though - it's simply that there hasn't been an effective sales organisation promoting Radio-electronics. com! If the sales issues get resolved, I'm sure Radio-electronics. com will see a significant improvement in advertising revenue to match the growing number of readers. --- ### rf&wireless to close - Published: 2010-09-24 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/rfwireless-to-close/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Sadly I've been told that issue 6 of rf&wireless will be the last edition as Beam Verlag reorganises their publication roster. It's sad to see a publication go, but I'm pleased that the company's German title, HF-Praxis, will continue publication on a monthly basis. Pan-European publishing is a real challenge, so I'm disappointed but not surprised that Beam have decided to call it a day. Although rf&wireless targeted the hot RF market, it appears that there simply wasn't the advertising revenue to sustain the publication profitably. At the same time we've also got to say goodbye to the lovely Stephanie Schlerf, who is leaving her marketing role at Beam to move to Australia at the end of October. Vanessa Dengler is the new contact for English-speaking advertisers. --- ### UBM acquires Canon Communications - Published: 2010-09-17 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/ubm-acquires-canon-communications/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Yesterday UBM announced it had acquired Canon communications. From the point of view of the electronics industry this means that EDN will fall under EE Times in all regions apart from Europe. In Europe we see things somewhat differently as EE Times is published by EBP and EDN Europe by Reed. So for Europe there will be little change. Although I see no reason for EDN to be closed by UBM in the short term, I wouldn't be surprised if EDN slowly migrates to be a part of EE Times in the US and Asia. UBM appear to be running with a "single power brand" strategy, pulling all their content into the EE Times umbrella, and presumably they will consider doing the same with EDN. Even if this does happen, I don't think it will have a significant impact on our European titles: both EDN Europe and EE Times Europe have a great reputation and loyal readership, and I hope to see them continue to fight it out for European readers and advertisers. --- ### Electronics-Video.com shows strong growth - Published: 2010-09-14 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/electronics-video-com-shows-strong-growth/ - Categories: Electronics Media News - Tags: Video Marketing in B2B Technology I recently had a chat with the guys from Electronics-video. com, a site that has spent quite a long time under the radar as the web developers sort out issues and add enhancements. They told me that despite very limited promotion, the site is delivering around 400 video views per day, which means they expect to exceed 12,000 video viewings in September. The following graph shows the growth in traffic up to 12th September 2010:  The site is also doing well in terms of depth of content, hosting over 2,000 videos about electronics design and development. With the first email newsletter from Electronics-video. com due in October, I'd expect the traffic growth to show a strong increase in the run-up to electronica. The site also looks great and works well, showing that all the development work has paid off. It will be interesting to see how high the traffic can grow. We're big believers in the benefits of video content and clearly there is a demand for video from engineers. Although I'm sure that all publications will move to having richer online video content over the next year, I like the idea of a site that is focussed on simply providing the best and most comprehensive video library for engineers, and hope that Electronics-video. com continues to flourish. --- ### What the experts think of Google Instant - Published: 2010-09-11 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/what-the-experts-think-of-google-instant/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers There has been a lot of discussion about Google Instant; the new feature where search results appear and change as you type into the Google search box. Rather than add to the endless discussion, I thought it would be better to refer you to the post on econsultancy. com that gives "the search engine expert's view" of the new feature. Alternatively if you think you've had enough of the discussion, or just want to see Google Instant working, take a look at the "We Didn't Start the Fire" video on YouTube. --- ### Svet elektronike adds translation - Published: 2010-09-10 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/svet-elektronike-adds-translation/ - Categories: Electronics Media News One of the biggest challenges with a pan-European campaign is dealing with all the different languages. Coverage analysis presents a particular challenge if you don't know what the journalist wrote. Svet elektronike has helped make this a little easier by adding a translate button to all the stories they post. It uses the Google Translation engine, so you could get the same results yourself, but the approach taken by Svet is much nicer and far more user-friendly. It's a great idea, and one I'm sure a number of other sites will follow. Svet elektronike also tell me that the traffic to the site continues to grow. It's currently at 600 visitors per day (so nearly 20K visits per month) - a very respectable figure considering the small size of their market. --- ### 4 reasons why PRs are better than SEOs at... SEO - Published: 2010-09-06 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/4-reasons-why-prs-are-better-than-seos-at-seo/ - Categories: Marketing Blog Interesting blog post from Kelvin Newman on the econsultancy site, giving four reasons why PR professionals are better at building links that SEO experts. I think SEO is moving very quickly away from technical tricks to the challenge of getting high-quality new content that will drive enthusiastic visitors to your site. Links are good - and PR is one of the best tools for generating those links - but the importance of having engaging content make PR even more effective. --- ### New website for Automotive Electronics - Published: 2010-09-06 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/09/new-website-for-automotive-electronics/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Normally I wouldn't talk about website redesigns, but I'm going to make an exception as David Williams, publisher of Automotive Electronics, contacted me whilst we were busy working on a new Napier website. The new site has clearly been designed to be functional: delivering lots of news stories and technical articles in a clear and organised format. I like it! Although there are more beautiful sites, I think this one works for readers as it is so easy to navigate, and feels so full of content. The site also restricts adverts to just two slots per page. Whilst this may be seen as walking away from potential advertising revenue, the layout really makes the adverts stand out, and I hope this means that Automotive Electronics will be more able to maintain the CPM they need to make a reasonable profit. Overall a really good job - designed with the audience in mind. I just hope we can do as well with our new Napier site! --- ### New PCB title launches in Czech Republic - Published: 2010-09-06 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/09/new-pcb-title-launches-in-czech-republic/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications CADware has launched a new title in the Czech Republic, DPS Plošné spoje od A do Z (PCB Printed circuit boards from A to Z). The first issue is available today, with a second issue planned for November, and a 6x/year publication schedule planned from the start of 2011. The publishers anticipate a circulation of 4000, which is a decent size for the Czech market. Half of the readers will be in design and development roles, 35% in manufacturing, 10% in management an d5% of the circulation will go to readers in academic institutions. --- ### Technology adverts that got banned in the UK - Published: 2010-09-05 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/09/technology-adverts-that-got-banned-in-the-uk/ - Categories: Marketing Blog - Tags: UK and British Technology Publications Nice article on the IT Pro website gives their "Top 10 tech advert fails" - a list of 10 big campaigns that fell foul of the UK's advertising regulations. --- ### ASA gets power over online promotion - Published: 2010-09-02 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2010/09/asa-gets-power-over-online-promotion/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, UK and British Technology Publications Many of the UK's PR professionals have been disappointed that the UK's Advertising Standards Authority (ASA) has been given power to regulate online marketing. The powers go beyond applying the rules to banner and text adverts, and cover online promotion on social media sites such as Twitter and Facebook. With social media marketing frequently being seen as PR, rather than advertising, this move could force a change of approach from brands. The CIPR has already "called for clarity". As I work in the B2B Technology sector, I'm actually not that worried. Clients don't sail as close to the wind as they do in consumer markets, preferring to protect the integrity of their brand rather than make misleading claims (although in the past I have managed to get competitors' adverts withdrawn by complaining to the ASA). However, I do hope the ASA doesn't simply try to force rules designed for advertising on social media marketing. It is a different medium, and needs a slightly different approach. I'm optimistic that the ASA understands this, and will be sympathetic to the views of PR professionals, as well as advertisers. --- ### SupplyFrame acquires FindChips.com - Published: 2010-09-01 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2010/09/supplyframe-acquires-findchips-com/ - Categories: Electronics Media News - Tags: USA and American Publications Yesterday SupplyFrame, Inc. acquired FindChips. com. This acquisition is an interesting move, taking SupplyFrame from providing information about products to providing inventory information, which means that they will be even better placed to reach buyers as well as engineers. FindChips was started 12 years ago by a scientist at NASA, and has a strong user base. The announcement claims over 100,000 unique visitors per month, which is certainly impressive statistics. I'm glad that SupplyFrame is expanding their business. Although the site is extremely effective in driving relevant traffic, as an engineer I'd like to see much more original content on the site. I think that the acquisition of FindChips. com goes some way to addressing this concern, providing high-value information in a very easily accessible way. --- ### New editor-in-chief at funkschau - Published: 2010-09-01 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/09/new-editor-in-chief-at-funkschau/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Germany and German Tech Publications Ralf Ladner has been named as the new editor-in-chief at funkschau. Ralf has a strong background, starting his career as a journalist in 1987 at Markt&Technik, and then moving to roles at PC Magazin and Datacom. Most recently Ralf was editor-in-chief of Network Computing, a position that he held for about a dozen years. Ralf believes his priority is to positioning of funkschau across convention and new media, combining print, online, social media, customized publishing and events. At Napier we're sure that Ralf is going to be a great asset to the publication, ensuring a successful future for one of the oldest magazines in our sector. His focus on positioning the title across all media should provide an excellent platform for the publication to continue to grow. --- ### Design & Elektronik reaches 25 - Published: 2010-09-01 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/09/design-elektronik-reaches-25/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Congratulations to everyone at D&E on the publication's 25th birthday. The publication has done a great job in carving out a unique position in the German market, and celebrated today with a special 25th anniversary edition. --- ### FTC rules against fake reviews - Published: 2010-08-28 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/08/ftc-rules-against-fake-reviews/ - Categories: Marketing Blog - Tags: Social Media for B2B Marketers, USA and American Publications The Federal Trade Commission (FTC) has ruled against a marketing company that posted fake reviews on iTunes to promote their clients' games. Reverb Communications will have to remove all the fake reviews it posted, and some marketing companies are going to have to review their social media marketing services. The problem of fake reviews is widespread within social sites (as anyone who has checked out Trip Advisor will know! ). Simply posting great reviews of your products, or bad reviews of competitors' products seems like an easy way to boost your reputation online. However, it's clear that review sites - as well as regulators - are going to have to stamp out the practice if social recommendation is going to maintain credibility amongst users. I'm pretty sure that in a very short time the cost of getting caught posting a fake review is going to outweigh any potential benefits. The BBC website has more on the Reverb Communications case. --- ### ED Europe to change digital format - Published: 2010-08-25 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/08/ed-europe-to-change-digital-format/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Electronic Design Europe will switch from its current PDF format to a "flip book" design based upon the Zmags platform. The first issue in the new format will be September 2010. Although the switch to a prettier layout may seem logical, I've seen figures suggesting that the current PDF version has one of the best open rates in the European electronics industry. Whilst I'm sure that a large part of the reason for this is the great editorial and the layout that has been specifically designed for on-screen reading, tt will be interesting to see how the switch to the new format works out. --- ### Should Google use AdWords? - Published: 2010-08-20 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2010/08/should-google-use-adwords/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers It seems obvious - of course Google should use its own advertising system, AdWords. Placement of "house ads" has always happened, and it must be a good thing if Google experiences its own products as a user. Perhaps not. PC Pro reports Eric Goldman, a law professor at Santa Clara University, California, has attacked Google for a "conflict of interest". The problem is due to the way AdWords are sold - in an auction. Clearly the organisation running the auction could get unfair advantage over other participants in the auction due to their greater knowledge of all parties' bids. In reality we can't see any serious challenge to Google using its own system to place adverts. It may not be entirely fair, but there are no signs of serious abuse (Google does make internal charges for the advertising), and personally I quite like the fact that Google gets to experience using its own product as a customer. --- ### New electronics editor at E&T - Published: 2010-08-15 - Modified: 2010-09-30 - URL: https://www.napierb2b.com/2010/08/new-electronics-editor-at-et/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Paul Dempsey has taken over the reigns from Chris Edwards at E&T. Paul will work remotely from his base in Washington, and Chris will continue to contribute to the publication on a freelance basis. No stranger to the E&T, Paul has contributed many articles to the publication, and he should slot into the role very smoothly. Paul will report to Dickon Ross. --- ### UK publisher launches Chinese title - Published: 2010-08-10 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/08/uk-publisher-launches-chinese-title/ - Categories: Electronics Media News - Tags: China and Chinese Technology Publications, Digital Magazines and Print Publications, UK and British Technology Publications Energy Storage Publishing will launch a Chinese version of BEST (Batteries and Energy Storage Technology) magazine, starting with the November issue. This comes after a trial where A taste of BEST was distributed in China to over 3000 people. The new publication will be printed on a quarterly basis in Chinese Mandarin with English abstracts and will have a circulation of "more than 3000". With China now the largest battery producing nation, each issue is expected to run for at least 60 pages. It's always good to see new publications, particularly when a publisher feels confident enough to launch a print magazine. With battery technology a key part of any portable product, I'd expect this title to go from strength to strength. --- ### New EMC yearbook for Europe - Published: 2010-08-05 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/08/new-emc-yearbook-for-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications ITEM Publications are launching a European edtion of Interference Technology EMC Directory and Design Guide. Published as an annual reference book, it will have about 200 pages of EMI / RFI information, including technical information, details of standards, service providers and other useful information. ITEM has also decided to split the book into sections: 13 different country sections that will each be printed in the language of that country. Structuring the guide in this way is unusual, but could prove to be a brilliant move. Using local language for each section will no doubt make the publication more attractive to engineers throughout Europe. I'm delighted (if a little surprised! ) to see that it's an American publisher who has come up with this approach to delivering pan-European content effectively. --- ### New Electronics launches daily newsletter - Published: 2010-07-29 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2010/07/new-electronics-launches-daily-newsletter/ - Categories: Electronics Media News - Tags: UK and British Technology Publications New Electronics today launched a daily email newsletter. I'm sure that a daily frequency is going to be a good commercial move, as it provides a great inventory of direct advertising opportunities. The challenge, however, will be finding relevant content every day, especially as the newsletter promises stories that are specifically relevant to the UK. --- ### NEW plans electronics pavilion at DSEi - Published: 2010-07-20 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2010/07/new-plans-electronics-pavilion-at-dsei/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of National Electronics Week have announced that they will be running an international electronics pavilion at DSEi 2011. Quite a few electronics component suppliers - from semiconductors to power suppliers - have successfully exhibited at the show in the past, but the vast size and diverse range of exhibitors can make it difficult to get the right visitors. I think that an international electronics pavilion is a great idea: not only will it make it easier and more cost-effective to exhibit at the show, but good promotion will almost certainly draw more visitors to the pavilion than any one exhibitor could do on their own. --- ### Call for papers - PCIM 2011 - Published: 2010-07-16 - Modified: 2010-10-01 - URL: https://www.napierb2b.com/2010/07/call-for-papers-pcim-2011/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech A Call for Papers has been issued by the organisers of PCIM Europe 2011. With the conference being a key element of PCIM, presentation slots are really valuable to companies in the power and control industries. As an added incentive, prizes are being offered: the winner of the Best Paper Award will receive 1,000 Euro and will be flown out to participate in the PCIM China Conference in Shanghai (with flights and accommodation all paid by the organisers). There are three “Young Engineer Awards” of 1,000 Euros that will be given to authors aged 35 or younger. Papers must not have been published elsewhere, and abstracts are due by 15th October 2010. --- ### Colin Holland takes over MCU DesignLine - Published: 2010-07-12 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2010/07/colin-holland-takes-over-mcu-designline/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications, USA and American Publications Colin Holland is now editing MCU DesignLine, expanding his remit as the guru of all things embedded at EE Times. In another move, EE Times Group has appointed Ron Wilson as Director of Content/Media. Ron is returning to set the editorial direction for the various properties within EE Times Group including Embedded Systems Design Magazine, Embedded. com, the global Embedded Systems Conferences and all custom events, as well as leading EE Times Group’s global growth strategy for the Embedded System Conferences. It’s great to see EE Times Group picking and making best use of great talent from around the world to produce the best possible editorial, and I hope that Ron will be able to provide a boost to exhibition side of Embedded Live in the UK, which has attracted a disappointing number of exhibitors to date. --- ### Will we ever be able to measure the impact of PR? - Published: 2010-07-08 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2010/07/will-we-ever-be-able-to-measure-the-impact-of-pr/ - Categories: Marketing Blog - Tags: Measurement of B2B Technology PR & Marketing The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well into the quiet summer months for the European Electronics media, I thought it might be worth commenting on the seven key principles of evaluation that the summit produced. They were: 1. Goal setting and measurement are important 2. Media measurement requires quantity and quality 3. AVEs are not the Value of Public Relations - Do not measure the value of PR or future activity - Where comparisons are made validated metrics should be used - Multipliers should never be applied unless proven to exist 4. Social media can and should be measured 5. Measuring outcomes is preferred to measuring media results (outputs) 6. Organisational results and outcomes should be measured whenever possible 7. Transparency and replicability are paramount to sound measurement If you’re not heavily into PR, most of these ideas probably seem like basic common sense – set goals, define success in terms of the impact on the business/organisation, be transparent, etc. Whenever you get PR people to talk about measurement, you’ll also always have a furious attack on AVE, and those at Barcelona didn’t disappoint. Quite why AVE has to be picked out from the many different, flawed measurement approaches being used today, I’m never sure. Personally I’ve never seen AVE as inherently evil: it’s just a lazy, thoughtless and somewhat irrelevant measure. At least the declaration makes it clear that PR performs a different function from advertising... --- ### Will custom publishing drive the electronics media? - Published: 2010-07-08 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/07/will-custom-publishing-drive-the-electronics-media/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, UK and British Technology Publications In the last week I’ve been sent information about Elektronik’s ARM special and discussed the custom publishing projects that IML has recently completed. Although the magazine industry is still surrounded by clouds of doom and gloom, this highly unscientific sample makes me wonder whether how important custom publishing will be to the European electronics media. (I know that the Elektronik ARM special isn’t technically custom publishing, but I think it is a good example of the growth of vendor-specific publications). With the availability of tools that mean anyone can self-publish a magazine, perhaps the media companies offer something that is really valuable - independent journalists. When coupled with the publishers database that let them reach huge number of potential readers, this gives publishers a real opportunity to generate significant business from custom publishing. Although custom publishing can be an excellent marketing vehicle, with ARM possibly offering the best example of a company that depends upon a vibrant ecosystem for its success, I do wonder whether it’s all good news. Marketers have no problems making sweeping statements, such as “print is dead”, despite new launches providing clear contrary evidence. Personally I think that the marketing industry is increasingly looking for the “magic silver bullet” that will achieve great ROI and clear measurement, whilst requiring minimum effort. Perhaps some of the enthusiasm for custom publishing is a result of people searching for the “one big thing” that will really make a difference? It will be interesting to see whether custom publishing does... --- ### Hanser launches new medical publication - Published: 2010-07-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/07/hanser-launches-new-medical-publication/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Publishers in the electronics industry continue to prove that print magazines are refusing to die quietly. Hanser has announced the launch of a new title, MED engineering, which is aimed at designers and developers. Th publication will launch in November with issues available at electronica 2010 and ComPaMED (17 to 19:11:10, Düsseldorf). In 2011 six issues will be published in German, and we’re promised an English language version by the end of 2011. I’m always pleased to see new publications launch, and perhaps this is an indication of what might happen to magazines in the future: we may see fewer electronics titles, but I think it’s likely that there will be more vertical publications that include electronic design in their remit. With distribution costs falling as digital magazines are finally a competitive option, we may see the launch of many more vertical titles. --- ### Social media and the enterprise - Published: 2010-07-08 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/07/social-media-and-the-enterprise/ - Categories: Marketing Blog Some interesting stats from CorpComms magazine article about the use of social media by the top 100 companies listed in the UK. The Group conducted the original research: Two thirds of FTSE 100 companies have an official Twitter account, but only 40 per cent use this channel actively (the others just registered an account, branded their Twitter page and linked it back to the corporate website) At least 42 FTSE 100 companies have had their company names hijacked on YouTube, yet only 43 have their own YouTube channel One in five FTSE 100 companies have an external blog 90 FTSE 100 companies that have a presence on Facebook, partly as a direct result of Facebook pulling in Wikipedia descriptions of most of the FTSE 100. In practice only one quarter of FTSE 100 companies have a coordinated and coherent Facebook strategy Given that many of the largest companies in the UK are marketing to consumers, the stats surprise me. Although I believe that social media will always be more important in a consumer environment, clearly many companies don’t believe it’s worth the (pretty minimal) effort. Perhaps the biggest issue for consumer companies is the hijacking of brands – for example @BPGlobalPR – and whilst this will drive more activity in the consumer space, we’ve yet to see much of a problem with hijacking for B2B companies. . --- ### Are apps the future of publishing? - Published: 2010-07-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/07/are-apps-the-future-of-publishing/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications With many people predicting the future of magazines to lay within tablets such as the iPad, perhaps apps also represent a real opportunity for publishers. Electropages was one of the first sites to produce their own iPhone app (Electronics News), and I’m told that they have achieved 52K downloads in the 16 months the app has been available. Generating such a high number of downloads must mean there is a demand for more media-driven apps on mobile devices, and I’m sure that the Electronics News app helps drive traffic to the site. I’m also told that the app has recently been improved with feature to automatically populate the user’s details when they make an enquiry. I’m sure that in the future we’ll see many different publishers’ apps in the iTunes store. --- ### Google provides Insights for Search - Published: 2010-06-30 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/06/google-provides-insights-for-search/ - Categories: Marketing Blog Google Insights for Search is an interesting tool that allows you to compare the level of “interest” (which in Google’s world equates to the number of searches) in particular terms. For example you can compare the volume of searches for 8-bit, 16-bit and 32-bit, which shows 8-bit interest beginning to fall off at the start of 2005, whilst searches for 32 bit are increasing. Perhaps you could also say that the fall in the graph for 16-bit supports the view of some analysts that many 8-bit users will chose to move directly to 32-bit, skipping 16-bit platforms. Another example – probably best suited to people with no English heritage or those used to losing – is an analysis of the search terms England football and Fabio Capello. “England Football” peaks every two years (for the World Cup and European Championships), apart from 2008 . I’d suspect that the recent surge of interest in Mr. Capello is probably one of the exceptions to the “no publicity is bad publicity” rule! --- ### Trainer Communications wins PRSA award - Published: 2010-06-30 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/06/trainer-communications-wins-prsa-award/ - Categories: News About Napier We don’t participate in a formal network, preferring to allow clients to choose the best agency for their needs. However, there are some agencies we love to partner with because of their outstanding work. So we were all delighted to see that one of our partners, Trainer Communications, has won a PRSA Silver Anvil Award. Many congratulations to the great team at Trainer! --- ### Rolf takes over at Elektronik Nyt - Published: 2010-06-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/06/rolf-takes-over-at-elektronik-nyt/ - Categories: Electronics Media News - Tags: Denmark and Danish Technology Publications, Editor News and Updates The well known Danish editor and toy train aficionado, Rolf Sylvester-Hvid. has taken over the editor duties at Elektronik Nyt. Rolf also continues to hold his editor role at TechMedia’s other electronics title, Aktuel Elektronik. --- ### EO News drops to monthly frequency - Published: 2010-06-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/06/eo-news-drops-to-monthly-frequency/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications From June 2010, EO News is reducing its frequency to once per month, and with no issues planned for July/August and December issues off the schedule, leaving June, September, October and a joint Nov/Dec issue left this year. We understand that EO News will go entirely digital in 2011, and the content will focus on news and analysis for managers in electronics companies, with a total circulation anticipated to be around 25K. It’s good to hear that most articles and interviews will continue to be written specifically for the title by the editorial team: there is no intention to cut costs by relying on contributed articles. Elettronica Oggi and Elettronica Embedded are expected to be unaffected, remaining as they are in terms of frequency and content, --- ### Energie & Technik launches independent site - Published: 2010-06-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/06/energie-technik-launches-independent-site/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications I was pleased to see that Energie & Technik now has its own website. The launch of the publication has been a great example of how to build momentum over an extended period of time, and now that the publication is gaining even more independence from Markt & Technik, I hope that it goes from strength to strength. --- ### Video archive of PCIM presentations - Published: 2010-06-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/06/video-archive-of-pcim-presentations/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Over 60 videos of keynotes and presentations from PCIM are now available on the PCIM website. I think this is a great move, and would expect more conferences and events in our industry to make videos of the content available online. There are, however, two approaches to posting the video: you either see this as a revenue-generating opportunity, or as a way to promote the event. PCIM falls clearly into the first category, charging €295 for access to the material (with a €100 discount for universities). I’ll be interested to see what happens in the long term: PCIM has a very high standard of presentations, and so you can be sure that you’re not going to pay for a procession of product pitches. So I can definitely see people paying for access, although I’d like to see the organisers experiment with different price points: maybe a nominal charge such as €50 might bring in more revenue? I’ll also be interested to see whether other events offer content free of charge: I’m sure speakers would like access to the largest possible audience, and the astonishing cost of marketing events to visitors, might make video content from previous events one of the most cost-effective ways of filling a conference or exhibition. --- ### David Morrison joins Power Systems Design editorial team - Published: 2010-06-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/06/david-morrison-joins-power-systems-design-editorial-team/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, USA and American Publications David Morrison has joined the Power Systems Design editorial team, and will be writing a regular column covering Recruitment and Career Development that will be published in PSDE as well as the North America and China editions. David is well known in the power field, working as editor and publisher of How2Power. com. He previously held the role of Editor-in-Chief of Power Electronics Technology (PET). I think this is a great move for the Power Systems Design family of titles, strengthening the existing roster of well-known regular contributors (Dr. Ray Ridley of Ridley Engineering and Ash Sharma of IMS Research). It may also give us an insight into the future of the media in our sector: it’s easy to see how the industry may end up with a small number of publications that are able to assemble large teams of contributors, whilst these journalists are also entrepreneurial publishers, running their own online publications to both generate income and also to establish their expert credentials. --- ### Napier named one of UK’s top 25 Tech Agencies - Published: 2010-06-15 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2010/06/napier-named-one-of-uks-top-25-tech-agencies/ - Categories: News About Napier - Tags: B2B Technology Awards We were all delighted that Napier has been named as one of the UK’s top technology consultancies by PR Week in their 2010 league tables. Thanks to all our clients for their support and for choosing Napier! --- ### LEM wins award from Mesures - Published: 2010-06-03 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/06/lem-win-award-from-mesures/ - Categories: News About Napier - Tags: B2B Technology Awards, France and French Technology Publications, Napier Client News Congratulations to LEM, who have won an award for their RT series of current transducers in the electrical measurement category of Mesures’ 15th Palmarès Technologique. --- ### BPA trying out metrics for digital magazines - Published: 2010-05-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/05/bpa-trying-out-metrics-for-digital-magazines/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Josh Gordon reports that the BPA is testing new metrics for digital-only magazine audits. This has to be a good thing: I’ve been banging on about my belief that digital magazines have a great future because they offer things that simply aren’t replicated in a conventional publication website. If the BPA can find ways to quantify the level of engagement from readers of a digital publication, it’s going to help advertisers get a much better handle on whether a digital publication is the best place to allocate some of their hard-fought advertising budget. --- ### New editor for Automotive DesignLine - Published: 2010-05-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/05/new-editor-for-automotive-designline-2/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates Anne-Francoise Pele has taken over as the new editor for the EE Times Automotive DesignLine – the one tied to EE Times US, rather than EE Times Europe. Whilst it is good to see EE Times Group strengthening their editorial teams around the DesignLines, it does appear that this is also another move in the EE Times v. EE Times Europe online battle, as EBP continues to publish the European Automotive DesignLine. I’m not sure what this is going to mean in the long term, as it seems pretty clear that EE Times Group (the publishers of EE Times US) is trying to pull global traffic to their sites, and in Europe it seems that their biggest opportunity is to pull readers from EBP’s (the publisher of EE Times Europe) sites. To be honest I’ve absolutely no insight into how the situation developed, but with the greater resources available to the American publisher, it’s going to be very difficult for the sites associated with EE Times Europe to maintain their traffic. I know traffic figures fell significantly after the switch to the electronics-eetimes. com – which isn’t surprising with such a domain name change – but it will be interesting to see if they can regain the previous high levels of traffic in the medium term. --- ### Editor interview - Jurgen Hübner, ICC Media - Published: 2010-05-18 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/05/editor-interview-jugen-hubner-icc-media/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Germany and German Tech Publications, Journalists and Marketing Experts Interviews You’re based in Germany, which probably has the best advertising support of any country in the electronics industry. So why did you decide to publish pan-European titles in English? When we started ICC Media 10 years ago, the idea was to create a new kind of publishing house which combines traditional and new media to an Integrated Communications Concept. From the very beginning, it was - and still is - our strategy to offer a one-stop service for the MARCOM activities of our customers. As a small start-up we thought it might be better to focus on a niche and to stay away from the mainstream. The niche we choose was “Embedded”. In order do not make the niche too small, we decided to publish in English and to address whole of Europe, rather than Germany only. Isn’t the cost of sending print magazines around Europe becoming prohibitively expensive? Yes, it is expensive. Cost is heavily depending on the weight and is usually more than 1 EUR per copy. Mailing costs and printing costs are the two items which make print magazine much more expensive than digital ones. And this is the reason why many publishers are on the road to “digital-only”. But this purely cost-driven strategy is not in line with what the readers want – at least not in Europe. The majority still prefer to read on paper. The cost driven switch to digital is in the short term good for balance sheet of the publishing companies, but... --- ### Publishing magazines is still a tough business - Published: 2010-05-17 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/05/publishing-magazines-is-still-a-tough-business/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications Although the economy is beginning to pick up, advertising budgets are lagging somewhat. This makes it tough on publishers, many of whom continue to struggle to make money. I’m not going to delve too deeply into the well-worn publishers argument that says if you believe PR works in a particular publication then you should also invest in advertising, although it is fundamentally true that if we don’t have sufficient advertising investment then there won’t be any publications to carry PR. So what can publishers do? Well many are becoming increasingly aggressive to companies that don’t advertise. One publication has said that they will “act appropriately when considering editorial coverage” for a client who has advertised with them in the relatively recent past, but doesn’t have them on the schedule this year. Another publication (not in the electronics industry) has sent out a PowerPoint presentation that can only be described as a crude, over-the-top hatchet job on its competitors. This presentation “analysed” a competitive title and included the comment “Perhaps charging for a subscription is a sign they are getting less support from their advertisers? ” It promptly claimed on the next slide that their own paid-for circulation represented high quality readers! What’s the solution? I hope that both sides will step back and become more reasonable. Good advertising campaigns work. Good news stories benefit the publication and the readers as well as the company being promoted. I just hope that we don’t end up either having to negotiate editorial coverage... --- ### Call for papers – MAE 2010 - Published: 2010-05-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/05/call-for-papers-mae-2010/ - Categories: Electronics Media News - Tags: Call for Papers, UK and British Technology Publications The 4th annual Military, Defence and Aerospace Electronics Conference (MAE2010) - the UK’s only dedicated event on embedded computing and integrated electronic systems for military, defence and aerospace applications, has issued a call for papers. The papers can cover a broad range of educational topics, with abstracts to be emailed to jfoster@mae-show. com by Friday 4th June 2010. --- ### “I liked the Embedded Masterclass so much that I bought it” - Published: 2010-05-17 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/05/i-liked-the-embedded-masterclass-so-much-i-bought-it/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Despite the challenges of an ominous ash cloud and typically horrible traffic on the M4, the Embedded Masterclass yet again proved that you can organise successful events in the UK. A total of 161 embedded engineers attended the event that showcased products from 36 vendors, and 72 of the visitors were signed up for the technical workshops. The organisers followed through on their threat to ban PowerPoint, and the resulting 'White Board' sessions were a great success. The audience also felt more able to interrupt and challenge the presenter, making the sessions more lively and attracting more engineers than previous years. One indication of the success of the event is that United Media Resources Ltd (UMR), the organisers of: ‘Military Defence & Aerospace Electronics’ and ‘Advanced Automotive Electronics’, promptly announced that they had taken it over and would be running it in the future. Clearly UMR see an opportunity to grow the show beyond its current level, and I’m looking forward to see how they improve next year’s events. --- ### Strong results from PCIM - Published: 2010-05-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/05/strong-results-from-pcim/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Despite the threat of disrupted travel from the volcanic ash cloud, the organisers of PCIM have reported strong figures for this year’s show. Visitor numbers were “approx 6300”, up slightly on last year, and the 255 exhibitors was pretty much the same as 2009. Floor space actually increased slightly to 11390 sq m, with the 619 conference delegates also up on last year. Although I was on a press tour, the members of the Napier team at the event reported a great show with good attendance from editors as well as visitors. Yet again Germany proves that shows remain a powerful marketing vehicle in Central Europe. --- ### Embedded Developer launches German site - Published: 2010-05-04 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2010/05/embedded-developer-launches-german-site/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications EmbeddedDeveloper. com, a joint venture between Convergence Promotions and Hearst Business Media has launched a German language site, EmbeddedDeveloper. de. The new site is built around the same product database that underpins the English and Chinese sites, but also includes a local-language newsfeed (although English stories still appear amongst the German news). I’m not surprised that the site sees the German market as a good opportunity: it’s the largest embedded market in Europe, and engineers clearly have a strong preference for local-language publications. At the time of launch, the German site appears to be getting most of the advertising revenue from the same partners as the . com site, although if Embedded Developer can build a local audience, I’m sure that they will begin to pull in revenue from the many embedded companies based in Central Europe. --- ### Call for papers – ESE Kongress - Published: 2010-04-30 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2010/04/call-for-papers-ese-kongress/ - Categories: Electronics Media News - Tags: Call for Papers, Digital Magazines and Print Publications, Germany and German Tech Publications, Shows and Events for B2B Tech It’s sometimes easy to focus too much on the latest exciting new chip or hardware announcement and forget that embedded systems typically have more software than hardware engineers. I’m grateful that I’ve get to work with wonderful software clients such as Programming Research, and am always keen to see publishers and event organisers treat software as a priority. It’s even better when we can say that the Europe leads the way, which is definitely the case for the Embedded Software Engineering Kongress. The organisers of this event, MicroConsult und ELEKTRONIKPRAXIS, confidently tell me that, with over 600 visitors expected for this year’s event, is the leading embedded software event in the world. If you want to participate in the ESE Kongress, you need to submit an abstract online by 14th May. As Johann Wiesböck, Editor in Chief and Publisher of ELEKTRONIKPRAXIS tells me, "Software is the future... " --- ### e-Legacy awards open for entries - Published: 2010-04-28 - Modified: 2011-09-17 - URL: https://www.napierb2b.com/2010/04/e-legacy-awards-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications EPD is inviting entries for the e-Legacy Awards 2010. The e-Lagecy awards are one of the most sought after prizes in the European electronics industry due to their focus on hot topics such as medical, the environment, security and sustainability. Entry information is available on the EPD site, but make sure you don’t forget the 30th May deadline because unlike other awards, EPD doesn’t extend the deadline to get more entries! --- ### An exhibition with a captive audience - Published: 2010-04-28 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/04/an-exhibition-with-a-captive-audience/ - Categories: Marketing Blog I was interested to see that Ingram Micro, an IT distributor, is planning a show that will span two venues: the London Eye and London Film Museum. Exhibitors will get the chance to host a “mini exhibition” in one of the London Eye Pods, guaranteeing a captive audience! I love creative approaches to venues for events and shows: in fact we held a press conference in the London Eye a few years ago. We were lucky to have beautiful weather – in fact it was so lovely that one magazine decided to Photoshop a cloud into the picture they used! --- ### Napier recognised in PR Week league tables - Published: 2010-04-28 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2010/04/napier-recognised-in-pr-week-league-tables/ - Categories: News About Napier it was great to see Napier featuring in the PR Week agency league tables for 2010. In addition to being named as one of the top 150 agencies in the UK, we were also delighted to be included in the top 40 agencies outside London. Well done to everyone at Napier for all their hard work, and thanks to all our clients for choosing Napier! --- ### Call for papers – IP-SOC 2010 - Published: 2010-04-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/call-for-papers-ip-soc-2010/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech Now in its 19th year, IP-SOC has issued a call for papers. The event will be held in the beautiful French Alps on 30th November and 1st December 2010, and if you want to be in Grenoble you’ll have to get your submission in by 15th September 2010. The conference is organized within 4 tracks that provide a wide range of insights from academic gurus presenting their ideas for the future to companies trying to sell products today. The four tracks are: The Panel track addressing hot topics Technical papers addressing the issues related to IP-based system design and in the Embedded System arenas Visionary scientific seminars The exhibitor track, offering sponsored speaking opportunities for companies For more information, visit the website or contact Napier. --- ### Promise shortlisted for 4 storage awards - Published: 2010-04-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/promise-shortlisted-for-4-storage-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News Congratulations to Promise Technology, who have been named as a Storage Awards finalist in four categories: One to watch - product One to watch – company Value for money product of the year Virtualisation product of the year Promise has great products: we use them for storage within Napier and are delighted that they have been shortlisted for so many awards. Please vote for them at www. storage-awards. com. --- ### Elektroniktidningnen recruits sales manager for local advertisers - Published: 2010-04-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/elektroniktidningnen-recruits-sales-manager-for-local-advertisers/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Sweden and Swedish Tech Publications You’ll sometimes hear the comment that publications in Sweden and Finland exist only to allow overseas companies to sell to the big customers in the region such as Nokia, Ericsson, ABB and Saab. It’s not true – at least according to Electroniktidningen, who has appointed Anne-Charlotte Sparrvik as sales manager for the region. This has to be good news, reflecting the view of the publication that the market is recovering. Perhaps more interestingly they also cite a rapid growth in online advertising, which local clients have adopted in growing numbers over the last six months. It’s great to see ETN doing so well, and from my point of view I’m delighted to be able to post such a positive story on Napier News after a fairly depressing time in the industry. --- ### Italian electronics industry finds opportunities in Tunisia - Published: 2010-04-21 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2010/04/italian-electronics-industry-finds-opportunities-in-tunisia/ - Categories: Electronics Media News - Tags: Italy and Italian Publications, Shows and Events for B2B Tech I’m impressed by the positive approach taken by Italian electronics companies. On the 15th April the first INTERNATIONAL FORTRONIC FORUM, promoted by Assodel (Italian Association of Electronics Suppliers) and IDEA (Federation of electronic distribution associations) was held in Tunis, Tunisia, and I’m hearing some positive feedback, despite the small size of the Tunisian electronics market. The organizers tell me that there were over 420 attendees, 374 of which were Tunisian company representatives from EMS organisations, R&D Centers and Local SMEs. The event helped 48 Italian companies promote themselves to these visitors. The forum will continue to travel around Europe, with stops in the UK, Turkey and Spain in September and October this year. --- ### Semiconductor International closes - Published: 2010-04-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/semiconductor-international-closes/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications It’s always sad to see publications close, even when you know that the publisher has already made the decision to stop publishing. I started this morning optimistically, enjoying David Manners’ view that there has been “one heck of a turnaround” in our industry. Then I was brought down to earth by the following email: Dear M Maynard, Our parent company, Reed Elsevier, announced in July of 2009 its intentions to substantially exit its Reed Business Information U. S. publishing business, while retaining other businesses. Over the past several months, multiple publishing brands have been divested. On April 16, 2010, we announced the closure of the remaining publishing brands and their associated products and services. Consequently, the April 2010 issue was the final issue of Semiconductor International Magazine and our web sites will cease operating as of April 30, 2010. We are proud of the role we have played in informing our industry over the years and it has been our pleasure to serve you. Regards, The Staff of Semiconductor International Magazine I know that publishing faces a very challenging future, even if the recovery proves to be strong and sustained, but even so I wonder whether some publishers might be wondering if they were a little too hasty in making decisions to close publications. At Napier, we’ve seen our clients deliver very impressive results as we pull out of the recession, and I hope that a recovery in marketing spend across our industry will help ensure the security and stability... --- ### Techwatch promotes Dutch training courses - Published: 2010-04-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/techwatch-promotes-dutch-training-courses/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech When the from former Philips Centre for Technical Training stopped running training course, Techwatch, the publishers of Bits&Chips and Mechatronica, saw an opportunity, and now the company is partnering with training companies Sioux and T2Prof to deliver course about system architecture, electronics and optics. Publishers are looking for new revenue sources, and I think that promoting technical training courses makes a lot of sense. Techwatch is able to reach potential attendees to sell the courses, leaving the trainers to concentrate on what they do best – technical training. Although the withdrawal from the market of the incumbent provider presented a unique opportunity, it will be interesting to see if any other publishers expand their relationships with training companies. --- ### Editor interview - Ian Poole, Radio-Electronics.com - Published: 2010-04-19 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/04/editor-interview-ian-poole-radio-electronics-com/ - Categories: Electronics Media News - Tags: Editor News and Updates, Journalists and Marketing Experts Interviews, UK and British Technology Publications In our industry there is always a debate about whether engineers or journalists make the best editors, Personally, I think both can be successful, but as an engineer myself I'm always going to be particularly pleased when another techhie succeeds. So I was delighted when I got a chance to interview Ian Poole, who started his Radio-Electronics. com site as a sideline, and has seen it grow to the point that it now attracts more traffic than many sites from mainstream publications. Ian has a lot of interesting things to say about running a site, SEO and online advertising. So you are an engineer who has decided to move into publishing. Are you nuts? Haven’t you heard about the financial challenges facing magazines? Well in many ways I probably am nuts – but I have always enjoyed investigating how new technologies work and writing about them. As for the challenges facing magazines now, I would agree that things are very difficult, but at Radio-Electronics. com we have relatively low operating costs so I think we will be able to weather the storm and establish ourselves as a major player before long. Our aim is to carve a niche for ourselves now, allowing people to take advantage of good advertising rates especially at the moment when times are hard – but keeping them low even in the long term. Why did you decide to start Radio-Electronics. com? Did you always want to make money from it? No not really – tracing... --- ### Call for papers – MAE2010 - Published: 2010-04-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/call-for-papers-mae2010/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the Military, Defence and Aerospace Electronics Conference (MAE2010) have issued a call for papers. This year the event will be held on 30th November 2010 at the Royal Berkshire Conference Centre in Reading, UK, and will cover a broad range of topics relating to embedded computing and integrated electronic systems for military, defence and aerospace applications. Abstracts should be sent to Jayne Foster by email at jfoster@mae-show. com, and must be received by Friday 21st May 2010. More information about the event can be found at: www. mae-show. com. --- ### DATE proclaims move to Dresden a success - Published: 2010-04-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/date-proclaims-move-to-dresden-a-success/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of DATE10 say they are delighted with the results of this year’s event in Dresden. In addition to 1,300 attendees to the conference, a further 625 visitors attended the exhibition only. This represents another show reporting good numbers, and reinforces the fact that Germany remains the show capital of Europe for our industry. The conference attracted attendees from 39 Countries. Germany accounted for a quarter of the attendees, followed by USA, France and – perhaps surprisingly – China. DATE 2011 will take place from 14th to 18th March 2011 in Grenoble, Switzerland. --- ### Four reasons why iAds matter to B2B marketers and publishers - Published: 2010-04-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/four-reasons-why-iads-matter-to-b2b-marketers-and-publishers/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Apple announced last week that they were introducing a new mobile advertising format, the iAd. The new adverts will work on the yet unreleased iPhone OS 4 and run on the iPhone, iPod Touch and iPad. AppScout gives a good overview of the limited information about iAds that has been made available to date. Although mobile adverts are usually associated with consumer advertising (all the demos Apple gave were of consumer ads and in-game advertising is probably the going to be the biggest user of the format), I think the new format could have a significant impact on our industry, and many other technical B2B markets. Here’s why: Trade press publishers are increasingly looking towards digital distribution, and many are talking of iPhone/iPad reader applications. iAds presents an opportunity to charge a premium for rich media advertising at a time when most marketing managers view adverts on digital copies as less valuable than print. iAds will allow more control, allowing advertisers to be sure that their advert has been seen. This will overcome the concern of many advertisers that people will not view the page on which their advert is placed (a situation that is analogous to placing ads in a print copy, but one that appears to concern marketing managers more in this age of measurable digital marketing). iAds will present a revenue opportunity to the companies providing the digital magazine technology. As competition hots up in the digital space, I expect the cost of publishing digitally to drop... --- ### Are digital magazines better than websites? - Published: 2010-04-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/04/are-digital-magazines-better-than-websites/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Research for B2B Technology Marketers Most marketing managers view the breathless excitement when some publishers talk about digital magazines with cynicism: “They just want to cut their cost of distribution,” is a common response. I’m more enthusiastic – of course publishers are being driven towards digital publication, but if digital publication is the only way to save the magazine format then I’m very grateful to the new format. Recently I saw an article on the Folio website about a new survey called "The Case of Advertising in Interactive Digital Magazines," by Josh Gordon, founder of Smarter Media Sales. The research, which had a respectable sample of more than 5000 respondents suggests that digital magazines may be a better vehicle for advertising than websites. Some of the key findings include: 70% were less likely to ignore display ads in digital editions than on Web sites 71% said ads on digital editions were “less intrusive” than Web sites 79% said ads in digital editions were “more credible” than on Web sites 82% believed that digital magazines were "more engaging" than Web sites with similar content 71% said that digital titles were “more trustworthy” than websites 85% said digital magazines were more easy to read than websites Although I don’t see any publishers throwing away their website to concentrate on digital magazines. Although digital magazines typically hold the readers attention for 3 to 4 x the average time spent on a single website, in most markets websites generate more impressions. It will also be interesting to see if... --- ### Editor interview: Phil Ling - Published: 2010-04-09 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/04/editor-interview-phil-ling/ - Categories: Electronics Media News - Tags: Editor News and Updates, Journalists and Marketing Experts Interviews, UK and British Technology Publications You’ve launched a new magazine into the embedded market which is already covered by a couple of titles. Was there a gap in the market that you feel is not covered by the existing titles? The intention I had when I launched Cassidy Publications was to be a specialist publisher within a specialist sector. That's pretty focused! I absolutely see a need for broad-based magazines but I think there's so much going on in the area of embedded software and microprocessors/ microcontrollers that it's difficult for a broad-based title to cover everything. I don't see enough coverage of embedded software in particular, which is why I've launched Emcore Magazine with equal coverage for embedded software and processors. You are a very entrepreneurial journalist, who also takes the publisher role. Do you think that the role of publisher is now dead for most magazines in our sector? I'm also chief cook and bottle washer! I would love to have a full team in Cassidy Publications, which would include a Publisher, Editor and Advertising Manager. At the moment it's just me but hopefully in the future... The launch of Emcore was pretty quiet. Why didn’t you go out to get advertisers in the first issue? The biggest challenge for me as a small independent publisher with limited resources is building a circulation. With a brand new title like Emcore, that means starting from scratch. so I've taken a new approach to its launch. The intention is to demonstrate its viability first by... --- ### New publication aims to get to the core of the embedded market - Published: 2010-04-09 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/04/new-publication-aims-to-get-to-the-core-of-the-embedded-market/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Cassidy Publications has launched a new digital title, Emcore, that focuses on embedded software development, and single- & multi-core microprocessors and microcontrollers. The new publication enters a market at a time of significant change, with Embedded Systems Design Europe having recently switched to a digital format. It's early days for the new title, with the first issue really acting as a proof of concept. Developed and launched with little fanfare, no advertising has been sold for the first issue, although I expect that there will be advertisers ready to hand over cash for space in the second issue which will be published towards the end of April. Given the pedigree of the editor, Phil Ling, it's no surprise that the magazine includes some of his in-depth articles, providing a degree of editorial independence that some might say is lost in those titles that rely prmiarily on contributed material for their technical articles. Information about circulation isn't yet available, although I'd expect Cassidy Publications to plan to grow the circulation over a number of issues. Personally I'm delighted that another publisher has the confidence to launch a title at a time when advertising budgets are still tight. Emcore pretty much goes head-to-head with ESD Europe, and it will be interesting to see how a small entrepreneurial publishing house like Cassidy will compete against the UBM giant. --- ### A press release that’s “nothing special” - Published: 2010-03-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/a-press-release-thats-nothing-special/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications I love the announcement that I’ve just got from Weka: it starts “There is nothing special in a trade publisher relaunching one of its websites. ” Absolutely true (I rarely write about relaunched sites). But it was great to see such a realistic and honest press release – and it did convince me to read the whole announcement! Weka went on to point out that although relaunches weren’t special, they felt that Elektroniknet. de was special, and I guess you can’t argue with any publication that is number one in its market. Great announcement from Weka – clear, honest and in everyday English (not corporate PR code). Oh, and nice job on the website relaunch – looks great and even someone with my limited German can find what they want quickly and easily. So I guess this is proof that you don’t need to dress up an announcement to get someone to write about it. I suppose this means I should look again at that release I’ve just written! --- ### Sensing an opportunity for another UK show - Published: 2010-03-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/sensing-an-opportunity-for-another-uk-show/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I’ve commented in the past about the difficulty of running shows in the UK, where enticing visitors to leave their offices to attend an event remains a real challenge. So I was delighted that the optimists at Datateam Business Media have the confidence to launch a new event. The new event, Sensing Technology 2010, fills a gap in the roster of UK shows, and I’m hopeful that this focused event will be successful. Datateam has a number of titles that reach potential visitors, particularly Instrumentation, although the event is obviously very relevant to our industry and therefore the readers of Electronics. The show will be held at the NEC, Birmingham, on 28th and 29th September 2010. The event will include a variety of exhibitors showcasing the very latest sensor technologies, and informative seminars which will be presented in conjunction the Electronics, Sensors & Photonics KTN in the two Knowledge Transfer Suites. In addition, a networking lounge will be situated at the centre of the show for use by both exhibitors and visitors and is designed to aid business discussion and interaction. --- ### EPD returns to ABC audits - Published: 2010-03-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/epd-returns-to-abc-audits/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications After a brief affair with the BPA, the next EPD audit will be from the ABC. This isn’t surprising: with some major titles no longer auditing circulation, I think that EPD should be applauded for continuing to get 3rd party validation of the circulation. As I mentioned in the previous post, with the incorporation of EM&T within EPD, the circulation of EPD will grow a little to 24K, and insiders confidently tell me that the audit will show 100% to be requested within a year. Although I can see benefits to the more stringent approach taken by the BPA, advertisers will definitely reap greater benefits from publications that are investing in larger, newer circulations rather than spending more time jumping through the hoops to get a BPA audit. --- ### EM&T to merge with EPD - Published: 2010-03-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/emt-to-merge-with-epd/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications EM&T, the production and test print title from IML is to merge with EPD. The EM&T content will be a section within EPD in print, although I understand that IML is considering allowing digital subscribers to request just one or other of the two titles. It’s sad to see EM&T disappear from the UK publication roster, although the good news is that the move will see EPD’s circulation increase to 24K (13. 5K print and 10. 5K digital). I’m reassured that this change will not impact EMT WorldWide, which has grown into a website and email newsletter with global reach. --- ### ICC Media launches EmbeddedNews.tv - Published: 2010-03-25 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2010/03/icc-media-launches-embeddednews-tv/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Video Marketing in B2B Technology What do you do when you have created a pile of great video content? ICC Media, who have been building their library for some time, think that the answer is to create a video portal. The publisher has just launched www. Embedded-News. tv (and credit to them for also registering www. EmbeddedNews. tv ). I’m sure that the importance of video is going to continue to increase in importance, and congratulate ICC Media for making the most of their content. ICC has also done a good job of linking to the video site from their main www. embedded-know-how. com site. --- ### Vicor/Picor Cool-Oring shortlisted for Selezione Innovations Award - Published: 2010-03-17 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2010/03/vicorpicor-cool-oring-shortlisted-for-selezione-innovations-award/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Italy and Italian Publications, Napier Client News The energy-efficient Cool-ORing solution for redundant power supplies from Vicor’s Picor division has been shortlisted in the power category for the Selezione Innovation Awards 2010. Readers vote on the product they like the best, with winners announced at a gala evening in September. Good luck to Vicor and Picor! --- ### Looking for good food? Just ask Freddy - Published: 2010-03-17 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2010/03/looking-for-good-food-just-ask-freddy/ - Categories: Electronics Media News People that know me won’t be surprised that finding good food is one of my top priorities when travelling on business. When you’re in an unfamiliar place, nothing beats a recommendation from someone you can trust, so I’m happy to give a plug to the online guide to good restaurants from well-known industry figure Freddy Santamaria. Visit his “Gourmet Corner” for guides to New Zealand's Invercargill, Christchurch & Burma, Tasmania & The Devil, Melbourne & The Asiana, Western Samoa, Beijing, Hong Kong, and Tokyo. --- ### What’s New in Mobile closes - Published: 2010-03-15 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/03/whats-new-in-mobile-closes/ - Categories: Electronics Media News Sadly the online publication WhatsNewinMobile. com has closed. When I wrote about the launch, I liked the concept of a publication that covered topics “from chipsets to handsets – and beyond”, but it appears that this vertical approach didn’t find favour with sufficient readers or advertisers. The site is already down. --- ### ASA to regulate social media and other online marketing - Published: 2010-03-15 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/03/asa-to-regulate-social-media-and-other-online-marketing/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques If you are marketing in the UK, you should know that the ASA (Advertising Standards Authority) will soon have a remit that addresses more online marketing channels. Proposed changes to the Committee of Advertising Practice (CAP) Code will extend the remit of the ASA beyond paid online ads to all other online marketing communications. Clickz reports that the new code is likely to be in force by September, and: As a result, claims from marketers on their own Web sites and third-party sites like social networks will now be subject to ASA scrutiny, as they are in TV, print, and other forms of online advertising. Although the changes are likely to have the biggest impact on highly regulated industries such as alcohol, gambling, and the financial sector. However the regulation can impact on our industry: I once got a competitor to pull a misleading advert and the threat of the ASA intervening was enough to ensure a very quick response! --- ### Online word generator - Published: 2010-03-15 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/03/online-word-generator/ - Categories: Marketing Blog I’m not a big fan of unnecessarily making-up words: the half million or so words in the Oxford English Dictionary, plus the many technical terms that don’t make it into the dictionary are enough for me. Despite this prejudice, I couldn’t resist playing with Wordiod, an online word generator. It’s fun, and now I’m wondering if I could use “napierced” – one of the new words it created for me! --- ### Darnell power conference coming to Europe - Published: 2010-03-12 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2010/03/darnell-power-conference-coming-to-europe/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech The Darnell Group will be running their Digital Power Europe conference at the Holiday Inn Nuremberg City Center from 6th to 7th April 2010. Darnell has used an advisory committee of some well-respected figures in the power industry, and are also partnering with Bodo’s Power Systems, one of the media sponsors. --- ### Dispelling some digital magazine myths - Published: 2010-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/dispelling-some-digital-magazine-myths/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications At Embedded World I was able to have a chat with a few publishers about digital magazines. Digital distribution is still a new technology, and it was great to get some hard facts that appear dispel a couple of myths about digital mags: 1: People only read a couple of pages of digital titles The facts simply don’t bear this out. ElectronicSpecifier reports an average of 23 pages per visit, whilst EDN Europe generated an impressive average visit duration of 7 minutes 46 seconds for the February issue. Clearly readers are doing much more than simply flicking through the first couple of pages. 2: People don’t really want digital magazines Elektronik i Norden has offered a digital version of the publication since 2007. Rather than trying to switch readers from print to digital distribution, the publication believes that the digital format enhances the experience for the reader, pointing to the increasing number of readers who have the publication sent to their home address. These readers say they browse the print edition at home, and then will download content they need for their job from the digital edition when at work. This approach has resulted in stunning stats: the February issue has received over 5600 unique visitors, and the January issue 6045 unique visitors and 17421 total visits, which probably makes Elektronik i Norden the most-read European digital magazine in our industry. Perhaps one of the best ways to promote your digital magazine is to distribute a print version! 3: Adverts... --- ### National Electronics Week South Africa attracts 1700 visitors - Published: 2010-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/national-electronics-week-south-africa-attracts-1700-visitors/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, South Africa - Technology Publications It sounds like the first National Electronics Week South Africa proved to be a very successful event, with 1700 visitors attending over the two days. This is an impressive number, given the size of the industry in South Africa. The organisers also managed to sell out all exhibition space, ensuring that the event was not only successful, but presumably pretty profitable: not a bad achievement for the first year of a show in the current environment! --- ### SPS/IPC/DRIVES call for papers offers €1000 for presentation from best young engineer - Published: 2010-03-12 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2010/03/spsipcdrives-call-for-papers-offers-1000-for-presentation-from-best-young-engineer/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech   SPS/IPC/DRIVES 2010 has issued a Call for Papers that cover topics including automation, industrial communications or drives. To encourage more young engineers to participate, an award will be to the best paper from an engineer less than 36 years old. It’s great to see that the prize is not just a trophy: the winner will receive a cash award of €1000. Submission is via the show website, and proposals must be received by 26 April 2010. --- ### Embedded World 2010 an unqualified success - Published: 2010-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/embedded-world-2010-an-unqualified-success/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The general feeling at Embedded World this year was that the show was a genuine success, and this has been confirmed by the official statistics. With 730 exhibitors (up 4% on last year) and 18,350 visitors (up 16%), organisers and exhibitors should be delighted with the event. This year was the first time that the show included a student day – Thursday, the last day of the event. This also proved to be successful, attracting 700 students to boost last-day numbers, achieving a balance between boosting attendance whilst avoiding swamping the show with students. Napier also had a great set of editor meetings with our clients at the event, proving that – in Germany at least – shows are still a great way to meet the press as well as to connect with prospective customers. --- ### Call for papers – SAME and SAFA - Published: 2010-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/call-for-papers-same-and-safa/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of the SAME 2010 Forum and the SAFA 2010 Workshop have issued a call for papers. SAME invites technical papers covering System and Design; Integration; Security; Tools and Methodologies; Process and Manufacturing; Prototyping; Verification; Validation; or Test, whereas the SAFA 2010 Workshop focuses on techniques around formal analysis. Abstracts must be submitted by 17:00 CET on 19th April 2010, and full submission details are available on the website. --- ### Call for papers – Embedded Conference Scandinavia - Published: 2010-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/call-for-papers-embedded-conference-scandinavia/ - Categories: Electronics Media News - Tags: Call for Papers, Sweden and Swedish Tech Publications The fifth annual Embedded Conference Scandinavia will be held on 19th to 20th October, and the organisers have issued a call for papers. Proposals are invited that cover hardware design, system development, software implementation or a project case study. Submit your proposal to Lars Johan Larsson before 15th May to ensure you have a chance to participate! --- ### Call for papers about system safety - Published: 2010-03-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/call-for-papers-about-system-safety/ - Categories: Electronics Media News - Tags: Call for Papers, UK and British Technology Publications The IET has issued a call for papers for its System Safety conference that will be held in Manchester, UK on October 2010. Abstracts are due in by 1st April, with final paper submission by 4th June 2010. --- ### EP&Dee goes digital - Published: 2010-03-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/03/epdee-goes-digital/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Eastern Europe & E. European Technology Publications EP&Dee (Electronic Products & Design Eastern Europe) has added digital distribution and has started a push to grow its digital circulation. The title currently has a circulation of just over 6000, and the move to digital will help increase this without the high cost of print and postage that is incurred with international distribution. It will be interesting to see how the publication develops – the title is probably the only one to establish a significant footprint across several Eastern European countries, and the digital edition should grow this significantly, as well as allowing growth beyond its current reach across South Eastern Europe. --- ### Antonella Cattaneo moves to cover automation - Published: 2010-03-08 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/03/antonella-cattaneo-moves-to-cover-automation/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Italy and Italian Publications As part of the reorganisation of editors at Fiera Milano Editore, Antonella Cattaneo has been appointed Managing Editor of Automazione Oggi and Fieldbus&Networks, the magazines covering factory automation. Previously Antonella was at EO News, where she has been replaced by Filippo Fossati. --- ### Findlay Direct Marketing website gives immediate counts for campaign planning - Published: 2010-03-08 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2010/03/findlay-direct-marketing-website-gives-immediate-counts-for-campaign-planning/ - Categories: Electronics Media News - Tags: UK and British Technology Publications It’s frustrating to be told that the counts you need for a direct marketing campaign will take a day or two because getting counts is “not that easy”. Well credit to Findlay Direct Marketing, whose new website will give you immediate counts based upon your criteria, which can include job title, products specified, location, and other demographic information. By speeding up the process of getting counts, and making it very easy to see the criteria that can be used to segment their data (and the impact of applying the criteria), Findlay makes DM campaign planning a breeze, and I’m sure they’ll win some extra business simply because they provide the fastest and most flexible service. --- ### Electronics-video.com launches to provide a YouTube for engineers - Published: 2010-03-05 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2010/03/electronics-video-com-launches-to-provide-a-youtube-for-engineers/ - Categories: Electronics Media News - Tags: Video Marketing in B2B Technology I’m delighted when publishers see new technologies as an opportunity rather than a threat, particularly when they use that technology to launch new media products. A great example of grabbing these opportunities is the launch of Electronics-video. com, a new site that provides a YouTube-like resource of videos that are all relevant to our industry. I’m a great believer that video will be an increasingly important medium for B2B technology marketing. Like any other medium, however, distribution is the key to success. Although there is good distribution through some of the existing publications, as well as other sites such as Dev-Monkey that are focused on video content, I think Electronics-video. com fills a glaring gap in the market: attempting to provide a resource of all relevant video content along with basic curation into channels, and have been talking to the site owners for some time about the idea. In addition to allowing anyone to upload relevant videos, the site also allows users and publishers to pull videos from YouTube. This approach makes it really easy for marketers to post once on YouTube and then pull in the video to Electronics-Video. com. By avoiding the need to upload twice the site saves time and will – I’m sure – encourage more people to upload video. Given that much of the content will be available on other sites, Electronics-Video. com needs to deliver just one thing: views! If the site can deliver a reasonable number of views, and if the various paid-for... --- ### No more print for Total Telecom - Published: 2010-02-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/02/no-more-print-for-total-telecom/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications I was sad to see that Total Telecom has stopped publishing the print edition, although it was some consolation that the website – totaltele. com – will continue. --- ### EDN Europe media pack - Published: 2010-02-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/02/edn-europe-media-pack/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications It’s not often I write about media packs, but the new EDN Europe media information is worthy of comment. The circulation is up to 19K – it’s great to see the number of readers recovering after what seemed a rather hurried transition to all-digital distribution. The new media pack is also the first I’ve seen in our industry with embedded video. I think that the magazine did a pretty good job on the videos – managing to include useful information that might otherwise have not made the document, whilst avoiding a tone of desperate pleading for adverts! To be serious for a moment, I have been very impressed with the way that EDN Europe has incorporated video into their digital editions, and I’m also a huge fan of the Ceros platform they use. Not only does it produce a great rich-media document that opens quickly, but I can also download a very workable PDF version of the media pack. --- ### Optimism amongst event organisers - Published: 2010-02-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/02/optimism-amongst-event-organisers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Sweden and Swedish Tech Publications With Embedded World only a week away, it was great to get some positive news about a couple of events. The Embedded Masterclass has more workshops planned for 2010 than last year, they have moved the southern leg of the event to the new Hilton at Reading because they needed more space, and the organisers tell me they think they may even exceed last year’s record attendee numbers. Engineers in Scandinavia are looking forward to a new event, S. E. E. (Scandinavian Electronics Event), which will be held in Stockholm from 13th to 15th April 2010. The event is planned to be held every two years, and I’m delighted that there are still event organisers prepared to create new shows. It looks like the first S. E. E. will be a success as the organisers tell me that around 250 companies will be exhibiting! They also have some great new ideas for the show, including areas where stands are not allowed to have high separating walls, creating a very open environment. They have also chosen to place seminars and special exhibitions and displays right in the middle of the show, on an “activity street” that cuts through the middle of the exhibition. Putting the seminars and activities that draw visitors in the middle of the hall is really important to draw people past the exhibition stands, and can only help increase the meetings on exhibitors’ stands. --- ### No rest for busy Italian editor - Published: 2010-02-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/02/no-rest-for-busy-italian-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Italy and Italian Publications Congratulations to Filippo Fossati, who has just been appointed editor-in-chief of EO News – the second time that he has held this role. Filippo is going to be a very busy man, as this new appointment is in addition to his current role as editor-in-chief of Elettronica Oggi, Elettronica Oggi Web, and Embedded magazine! It’s great to have such outstanding editors as Filippo in our industry, and I’m amazed as how much work he can get through - producing three great magazines and a website. In fact I wonder if four editor-in-chief roles is some kind of record! --- ### MMG invest in circulation - Published: 2010-02-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/02/mmg-invest-in-circulation/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications The latest ABC figures are out (ABC issue annual figures, whereas BPA audits are published when the audit is completed), and I’m pleased that many titles continue to invest both in circulation and audits. It’s particularly pleasing when smaller publishers, who don’t have a huge circulation machine like some of the bigger publishers, are able to get good audited circulations. Perhaps the best example of this is MMG, whose title Electronics Sourcing UK is now 98. 09% requested, with 86. 37% of these readers have requesting ES within the last twelve months. Congratulations to MMG and all publishers who recently achieved an ABC audit. --- ### Firmware is first Italian magazine to launch digital distribution - Published: 2010-02-22 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2010/02/firmware-is-first-italian-magazine-to-launch-digital-distribution/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications Firmware has launched a digital version of the magazine, making Inware Edizioni the first publisher in our sector to launch a digital title. I’m told that there is an ongoing commitment to the print edition, but clearly the move to digital makes sense. I’m a firm believer in the benefits of a magazine format over websites for browsing and educating readers on new approaches and technologies, and am convinced that digital distribution will be the norm in a few years. --- ### Sale of EDN brands unlikely to affect Europe - Published: 2010-02-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/02/sale-of-edn-brands-unlikely-to-affect-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications A few days ago Canon Communications LLC acquired four media brands from Reed Business Information-US: Electronic Design News (EDN), Design News, Test & Measurement World, and Packaging Digest. EDN Europe was not included in the acquisition, and will continue to be published from Reed’s Paris office. I understand that the acquisition is not expected to significantly affect the European title, and that EDN Europe’s digital magazine will continue as planned, which is great news for European engineers. --- ### Silicon Southwest believes the future is analogue - Published: 2010-02-19 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2010/02/silicon-southwest-believes-the-future-is-analogue/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I was delighted that the next Silicon Southwest event will be just down the road from Napier at NXP’s Southampton campus. The event will be held on 19th March 2010, and is titled “The Future is Analog! ”. Representatives from NXP, EDA Solutions, Cascoda and Intralink will be speaking, and the delegate fee is just £10. 00. Registration for “The Future is Analog! ” is available online. --- ### Germany rules IP address tracking breaches data protection law - Published: 2010-02-09 - Modified: 2021-03-31 - URL: https://www.napierb2b.com/2010/02/germany-rules-ip-address-tracking-breaches-data-protection-law/ - Categories: Marketing Blog - Tags: Germany and German Tech Publications, UK and British Technology Publications The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the implications for marketers are covered on the Marketing Law website, which highlights that: IP-addresses are considered personal data. The storage of IP-addresses will be found non-compliant with German data protection. The use of web analytics tools based on IP-addresses will be found illegal and can be sanctioned with a fine up to €50. 000. --- ### British government not amused by parodies - Published: 2010-02-09 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2010/02/british-government-not-amused-by-parodies/ - Categories: Marketing Blog - Tags: France and French Technology Publications, Germany and German Tech Publications, UK and British Technology Publications, USA and American Publications The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody is protected in countries such as France, Germany, Australia and the USA, the UK Government has chosen not to exempt it from copyright law in the UK. The site warns that “marketeers need to take care when using parody, caricature or pastiche in advertising, packaging or branding in the UK”. We are not amused! --- ### Be careful when jumping on the green bandwagon - Published: 2010-02-09 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2010/02/be-careful-when-jumping-on-the-green-bandwagon/ - Categories: Marketing Blog - Tags: UK and British Technology Publications An interesting case study that will be of interest for the many companies marketing their eco-credentials: the UK’s Advertising Standards Authority has upheld complaints about adverts that claimed flying with Finnair is “eco-smart”. Of particular concern is that the ASA said that companies should not make an absolute claim - choosing Finnair is “eco-smart” – when flying does have a detrimental effect on the environment. I can see companies in our industry running into similar problems if they are not careful – e. g. “the green power supply for data centres”. Osbourne Clark’s Marketing Law website has an excellent in-depth discussion of the Finnair case. --- ### Napier review of 2009 - Published: 2010-01-29 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2010/01/napier-review-of-2009/ - Categories: News About Napier - Tags: Europe and Pan-European Technology Publications Every year I put together a review of what happened in the European electronics media, including some of the highlights from my postings to Napier News. Despite the economic challenges, we saw some positive moves from publishers in our industry, hopefully laying the groundwork for greater success in the future. The Napier News Review of 2009 is available now, simply click here to get your PDF copy. --- ### ED Europe now accepts display adverts - Published: 2010-01-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/01/ed-europe-now-accepts-display-adverts/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News ED Europe was the first magazine in the European electronics media to opt for an entirely digital distribution, a move that has been reasonably successful, particularly in terms of readership as they achieve one of the highest open rates in the industry. Despite the popularity with readers, they have attracted relatively few advertisers, a problem that I believe is down to their instance that advertisers us a text box format. Not any more! I’m delighted that Penton has decided to let advertisers use conventional display formats such as full page and half page adverts. Although the landscape layout will mean most advertisers need to modify their copy, they will be able to place adverts with graphical content and a corporate look and feel. I’m delighted that Penton has made this long-overdue move, and I’d predict that the option of a more conventional layout will increase the number of companies placing adverts in ED Europe during 2010. --- ### What should agencies do about social media? - Published: 2010-01-29 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/01/what-should-agencies-do-about-social-media/ - Categories: Marketing Blog Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve our communication and that of our clients. I’ve recently received a copy of an extremely interesting dissertation about the use of social media by PR agencies written by Sophie Plastow that is based upon new rese4arch. I’d thoroughly recommend that anyone working in or managing an agency reads it: if you want a copy you can request one from Sophie. --- ### Elektroniktidningen goes green with new cleantech website - Published: 2010-01-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/01/elektroniktidningen-goes-green-with-new-cleantech-website/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Sweden and Swedish Tech Publications, UK and British Technology Publications Clean/green technology is one of the hottest industries at present, giving publishers a great opportunity to launch new titles. Last year we saw Weka launch Energie & Technik as a sister title to Markt & Technik, and to start the year we have a new publication from Elektroniktidningen. ctsweden. se is a web-based publication that claims to be the first independent, technology focused news site about cleantech in Sweden. With the same website infrastructure, editorial team and advertising salespeople, the site should be an extremely cost-effective extension to Elektroniktidningen’s portfolio. It’s great to be able to write about new launches at the start of 2010, and I look forward to other publishers announcing new launches in the near future. --- ### The Next Silicon Valley - Published: 2010-01-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/01/the-next-silicon-valley/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Once you have launched EE Times Europe? Richard Wallace has decided that the right thing to do is to look for the Next Silicon Valley, and has launched a website of that name. As some of the larger publishers struggle with the transition from paper to digital, I’m convinced that there will be opportunities for small independent publishers to carve out niches for themselves. Richard clearly has the talent to do this, and personally I’m delighted that he is addressing the electronics industry around the globe, including Europe. --- ### ESC UK/EW Live encourages vendor seminars - Published: 2010-01-20 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2010/01/esc-ukew-live-encourages-vendor-seminars/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I’m told that the joint venture electronics show organised by Reed and EE Times Group (formerly TechInsights) will soon have a new name (I’m betting it will include “ESC” and “Live”). The two companies have already been working on the show, which thankfully will move from Farnborough to Earls Court, and I was particularly interested in the plans to encourage exhibitors to take seminar rooms to run presentations, tutorials and labs. ESC has always has a good conference, and if vendors can run their own tutorials, hopefully this will not only encourage higher attendance, but also mean that more visitors spend time on the show floor. --- ### Embedded Systems Design Europe goes digital - Published: 2010-01-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/01/embedded-systems-design-europe-goes-digital/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications, Video Marketing in B2B Technology After the decision by EE Times Group (formerly TechInsights) to hold on to ESD Europe, rather than include it in the recent sale of EE Times Europe and Microwave Engineering Europe, I was disappointed to see the recent decision to move to all-digital distribution and cut frequency. Initially a 10-issue 2010 editorial calendar was produced, then an announcement was posted on Embedded. com/Europe and a new media pack issued telling of the change of strategy. The European website www. embedded-europe. com has been closed, with all content integrated into www. embedded. com. Although I can see the logic of this move it’s disappointing that European visitors to the site will have to search for local content rather than the site using geo-targeting to highlight European stories along with the global content, nor is the site offering a URL with a European-orientated feed of news. I’m told we can expect this to be added in the future. The magazine has also switched from 10 issues to 5 issues in 2010, with entirely digital circulation, although I’m told that the editorial content will be specific to the European edition with minimal re-use of material from the US ESD. The layout will be changed completely, moving to a screen-optimised format on the Nxtbook platform similar to recent EE Times special editions. The layout is nice – similar to ED Europe in some ways, but offering full page adverts as well as leaderboard and MPU fractional ads. It’s great to see a publisher recognise... --- ### Can electronics be funny? - Published: 2010-01-20 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2010/01/can-electronics-be-funny/ - Categories: Electronics Media News - Tags: Napier Client News, UK and British Technology Publications, Video Marketing in B2B Technology We’ve recently completed a great project with ACAL: we co-sponsored a project at the University of Chichester where students were asked to produce viral videos about ACAL. Could these creative students make electronics funny? You can find out on the ACALTech YouTube channel – look out for these videos that were all part of the project: The Dating Game The Evolution of Electronic Design Not Just Any Component The Personal Touch The Machines are Talking! The Switch Specialist Those Electronics Are A Nightmare Let me know what you think of these videos: are they funny? Will they go viral? Can electronics ever make you laugh? I strongly believe that electronics is fun (I used to be a design engineer), and that video will be an increasingly important marketing medium in our industry. If you have an idea for a video project – whether it’s a funny viral, an in-depth technical presentation or a video case study – why not contact Napier to find out how we can help? --- ### ART running IPC instructor-level training at NEW South Africa - Published: 2010-01-19 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2010/01/art-running-ipc-instructor-level-training-at-new-south-africa/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, South Africa - Technology Publications It’s great to see our friends at Advanced Rework Technology (ART) will be running IPC training at National Electronics Week SA 2010. --- ### Industry Forecast Seminar 2010 - Published: 2010-01-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/01/industry-forecast-seminar-2010/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News, Shows and Events for B2B Tech, UK and British Technology Publications Future Horizons will hold their 2010 Industry Forecast Seminar on Tuesday 26th Jan, 2010 at the Hilton London Olympia Hotel, London, England. Amongst the questions they promise to answer are: What will the shape of the recovery be ... V, W, U, Nike or crash? What is the real status of investment, capacity versus demand? Will past growth history repeat itself in 2010-2011? Will ASPs ever recover or continue to fall? What will happen to demand when the stimulus funding stops? Will demand hold or will it slip back into decline? Will Fab-lite prove the answer or an alchemist’s illusion? --- ### Will linking remain free? - Published: 2010-01-13 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/01/will-linking-remain-free/ - Categories: Electronics Media News There is an interesting battle in the UK where the NLA, which is a company that has been set up to monetise copyright licensing for newspapers, is trying to charge a licence to companies that link to newspaper websites. Recently they appear to have lost confidence, saying invoices for licences will not be issued until the case is heard at the copyright tribunal. Links are taken for granted on the web, and many people are confused as to why publications would not want linking, as this drives traffic and increases advertising revenue. The Times Online even has the following in it’s terms and conditions: Illegal and/or unauthorized use of the Services, including ... unauthorised framing of or linking to the Website is prohibited. I’m not sure what would be authorised use, so I won’t link to the Times! The situation has even resulted in the launch of the right2link campaign. I do have sympathy with the newspapers and other print publications – the world isn’t being kind to them. The idea that a site can include an obtuse clause in their Ts & Cs saying linking isn’t allowed and then sue people who link is, in my view, ridiculous. Unrestricted linking is an inherent part of the way the internet works. There is a chance, however, that the newspapers might take a different approach, preventing aggregators crawling their site with the robots. txt file, which has already happened to one aggregator, NewsNow. Hopefully the situation will be resolved, links will... --- ### Call for papers – NEW - Published: 2010-01-13 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2010/01/call-for-papers-new/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of National Electronics Week have issued a call for papers. Taking the “keep it simple” approach, all you need to do is email your ideas for paper to the organisers. --- ### Magazine publishers look towards a digital world - Published: 2010-01-11 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/01/magazine-publishers-look-towards-a-digital-world/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications A couple of recent announcements demonstrate that large publishers – particularly in the US – are working to create better digital magazines. Hearst has teamed up with Skiff to create a “magazine e-reader”, whilst several publishers including Condé Nast, Hearst, Meredith, News Corporation and Time Inc. have joined forces to define a “storefront" – i. e. a consistent portal for accessing digital magazines. The fact that publishers are putting resources into ensuring the technology for reading electronic magazines develops rapidly is great news. I’m also much less worried about the impending battle between publishers and digital media companies such as Apple and Amazon, provided that there is a way to distribute controlled circulation titles. In fact digital distribution may not only provide the valuable information about who has read a magazine, but would also allow other readers to get copies even if they fall outside the terms of control (assuming that publishers do continue to manage their terms of control! ). Advertisers and publishers can then argue about whether the additional readers justify a higher rate, although hopefully everyone understands that controlled circulation is worth A LOT more than uncontrolled circulation. One thing, however, does worry me. Although it’s not surprising the main focus of activity is in the USA, I really don’t want publishers using delivery platforms, whether “storefronts” or e-readers to compete. I’d like the publications with the best content to win, rather than those from the publishing houses with the financial resources to invest in delivery technology.... --- ### Napier aiming to set land speed record - Published: 2010-01-07 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2010/01/napier-aiming-to-set-land-speed-record/ - Categories: News About Napier Napier is aiming to break the 1000mph barrier and set a new land speed record. OK, we’re not actually going to do any of the record breaking, but our name will be on the tail fin of the BLOODHOUND SSC as it challenges for a World Land Speed Record of 1,000mph. Richard Noble and the Bloodhound team are offering anyone the chance to have their name on the tail fin, for a bargain £10. 00 donation. Visit the Bloodhound SSC website to find out more. --- ### Italian events for 2010 - Published: 2010-01-04 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2010/01/italian-events-for-2010/ - Categories: Electronics Media News - Tags: Italy and Italian Publications, Shows and Events for B2B Tech Fiera Milano Editore organise some great seminars in Italy. Here is a list of the events they have planned for 2010: • MC4 - Motion Control for – 12th March 2010, Palazzo dei Congressi - Bologna • VfM - Vision for Manufacturing – 16th June 2010, Hotel Parma e Congressi - Parma • Control & Communication – second half of September 2010, Milan • IA - Industrial Automation Forum – October 2010, location TBD • Focus Embedded – November 2010, location TBD --- ### Embedded Masterclass bans PowerPoint - Published: 2009-12-23 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/12/embedded-masterclass-bans-powerpoint/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the UK Embedded Masterclass have announced that the 2010 event will be held on 6th and 11th May in Cambridge and Reading. Workshops at the event will range from an introduction to using Embedded Linux in embedded systems to developing high performance embedded systems using symmetrical multi-processing (SMP). Presentations will include an exploration of the latest in debugging technologies and the development of mission critical systems. This year presenters will be banned from using PowerPoint. I'll be fascinated to see how this works: without doubt good presenters perform better using a white board and flip chart, and hopefully the less confident presenters will put in the practice to ensure that they don't need the support of a deck of slides. It would be great if the organisers and presenters got together for dry-runs of the presentations to enable everyone to hone their presentation to be as good as possible. Whatever happens, I'm sure delegates we be delighted that they aren't condemned to sit through presenters simply reading bullet points from their presentation. --- ### FTC regulations explained - Published: 2009-12-13 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2009/12/ftc-regulations-explained/ - Categories: Marketing Blog - Tags: UK and British Technology Publications, USA and American Publications Most readers of Napier News will have heard of the recent FTC guidelines concerning disclosure of paid-for product promotions online. --- ### Call for papers – BATTERIES 2010 - Published: 2009-12-13 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/12/call-for-papers-batteries-2010/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech, UK and British Technology Publications The organisers of BATTERIES 2010, which will take place from September 29th to October 1st in CANNES-Mandelieu, French Riviera, have issued a call for papers. They’re asking all potential speakers to send a short abstract (100 to 300 words) as a PDF to c. pillot@avicenne. com & visinoni. monica@wanadoo. fr. The deadline for submissions is 30 January 2010. --- ### Publishers write their own adverts - Published: 2009-12-13 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/12/publishers-write-their-own-adverts/ - Categories: Marketing Blog - Tags: Editor News and Updates The people behind Bedrock must have heard publishers complaining that they could write better adverts, and have given them the choice. Although initially targeted at major brands, this service that allows advertisers to bid on advertising phrases from publishers is something that I’m sure would be attractive to the electronics media. It might only be a matter of time before publishers and editors stop worrying about SEO and start wondering how many advertising phrases they can include on a page! --- ### Publishers – be afraid, very afraid - Published: 2009-12-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/12/publishers-be-afraid-very-afraid/ - Categories: Electronics Media News - Tags: Editor News and Updates, Sweden and Swedish Tech Publications, USA and American Publications I’ve written in the past about the fact that our industry charges much higher CPMs than you’d see elsewhere. I feel comfortable that this is justified by high-quality editorial written by experts that attracts a very specific niche audience. Despite this, the publications that do invest in great editors aren’t making a fortune. In fact we risk losing a lot of great content from our industry because the current business models can’t support all the great editors that work in electronics. Current CPMs vary considerably. Let’s say that they run from €20 to €100. At this level advertisers can struggle to justify the investment, whilst publishers can only just pay the bills. Things are just about in balance, with publishers only able to cut prices if there is a huge increase in page views. Then Opencores. org send me their media pack. OK, I completely accept that the Open Cores website has a very specific audience. Visitors to the site include include a higher proportion of students than magazine sites as well as engineers who are attractive to a relatively small group of advertisers (including the notoriously stingy EDA sector). But the rates for the site are crazy! Prices drop to €0. 46 per thousand (you have to buy a sponsorship for a month, and the CPM is calculated based on the average impressions per month). About one hundredth of the rates you might get from a typical magazine site! In reality I don’t expect Open Cores to change the... --- ### The 1000th post – European electronics media wishlist - Published: 2009-12-09 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2009/12/the-1000th-post-european-electronics-media-wishlist/ - Categories: Electronics Media News Unbelievably this is the 1000th post I’ve made to Napier News. As it will soon be Christmas (my children are already bursting with excitement, even though there are nearly three weeks to go) I thought it might make sense to write out my European electronics media wish list to Santa. Dear Santa I’ve been very good boy this year and have worked very hard. Please could I have some presents this Christmas? Firstly I’d like engineers to keep their knowledge up to date. When I finished my degree I knew very little and had to read lots of magazines to learn how to be a good engineer. I needed to read, as I simply couldn’t ask the right questions, so why do engineers now think that they can learn all they know by typing a few words into Google? Please can you tell publishers to continue investing in editorial content. I know that editors cost money, but surely cutting editorial quality is going to eventually mean that no one wants to read the magazine? Surely great editorial will help get more readers, online traffic and advertising revenue? I don’t understand why websites in the electronics industry are so slow to adopt new media. It seems that whilst publishers are happy to make a couple of quick edits to press release texts to create an online story, they won’t put any video on the website unless its recorded and produced by a team of professional producers. What about recording interviews using... --- ### Elektor and Circuit Cellar join forces - Published: 2009-12-02 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2009/12/elektor-and-circuit-cellar-join-forces/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Elektor and Circuit Cellar have announced a “strategic partnership”, which, in plain language is an acquisition of Circuit Cellar by the publisher of Elektor. This is a great move by Elektor making it the primary “hobbyist” publisher on both sides of the Atlantic. Although the editorial in both publications is apparently targeted towards hobbyists, it’s very clear that a large proportion of the readership of the titles is professional engineers who love the tips, tricks and circuit ideas. Elektor is now twice as big as it was in 2006, with impressive annual sales of €10 million, a result of strong organic growth as well as this acquision. --- ### Huson Media opens German office - Published: 2009-12-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/12/huson-media-opens-german-office/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, UK and British Technology Publications, USA and American Publications Huson International Media, who impressively claim to be “the World’s largest independent representative of technology medea” has opened an office in Munich, Germany. The company already has offices in the UK as well as on the East and West Coast of the USA. The new German office will be headed by industry heavyweight Christian Hoelscher, who previously was CMP-WEKA Director of International Sales, --- ### SPS/IPC/Drives hits new visitor record - Published: 2009-11-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/spsipcdrives-hits-new-visitor-record/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech, UK and British Technology Publications Don’t they know there is a worldwide recession? The organisers of SPS/IPC/Drives have announced that this year the event attracted 48,595 visitors. This represents a 1% increase on the previous year, and the largest visitor numbers on record for the show. It is hugely impressive that SPS/IPC/Drives was able to deliver record visitor numbers in the current climate. It follows on from some disappointing attendance at shows such as ESC UK and productronica, and I’m delighted that SPS managed to buck the trend. Hopefully this is not only a result of a great show, but also a sign of the electronics industry beginning to show tangible signs of recovery. --- ### Europe hates cookies - Published: 2009-11-26 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2009/11/europe-hates-cookies/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Technology and Marketing Legislation This is an important alert from Osborne Clark solicitors about restrictive new European rules governing the use of cookies on websites. They warn: “European regulators have never quite got their heads around why cookies are so fundamental to the efficient functioning of the Internet. And, as if further demonstration of their lack of understanding were required, they have tinkered with cookie regulation once again - this time with potentially disastrous results for e-commerce in the EU. ” For more information, check out the cookie monster alert on their website. --- ### Editor interview – Paul Whytock, Electronic Design Europe - Published: 2009-11-26 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/11/editor-interview-paul-whytock-electronic-design-europe/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Digital Magazines and Print Publications, Editor News and Updates, Journalists and Marketing Experts Interviews, Napier Client News, Spain and Spanish Technology Publications, UK and British Technology Publications, USA and American Publications, Video Marketing in B2B Technology ED Europe is a purely digital publication. So does this mean print is dead? Absolutely not. In my opinion print publications will never be redundant. We humans read for many reasons such as pleasure, education, information-gathering and business requirements and for many people there is considerable enjoyment in reading a well-written, well-designed magazine or newspaper that is traditionally printed. There is also for some a desire to own well-produced books that perhaps form part of a personal collection. I see no future print scenario that will emulate Ray Bradbury’s novel, Fahrenheit 451... . . now there’s a book worth owning. From a B2B information perspective I think traditional print and electronic media can co-exist. The only proviso I would mention is that free circulation B2B print publications face sharply escalating costs on paper, printing and postage and therefore it is financially logical that B2B media companies will increasingly use electronic media to reach existing and new audiences What are the benefits your readers see from a magazine that is delivered digitally? Convenient delivery to their computer desktop, easy storage for reference purposes, easy to print if required. Individual pages or the whole thing can be emailed to colleagues, customers, etc. ED Europe is delivered only as a PDF, whereas most other titles have some online system with animated pages and an option to download a PDF. Why haven’t you offered an online reader? Unlike many PDF-delivered publications that are really print publications that have been adapted for, or in some... --- ### IET Awards - Published: 2009-11-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/iet-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News, Shows and Events for B2B Tech, UK and British Technology Publications Thanks to everyone at the IET for such a great evening at their annual awards last night. With around 500 people at the event and over 300 attendees, it’s clear that the IET continues to go from strength to strength. Our client, Jennic was a finalist – yet more recognition for this great company, who has also been named as one of the top 30 Cleantech companies this year, and it was also nice to see Dr. Martin Sweeting from the University of Surrey – my old university – receive the Faraday medal. --- ### New Tech acquires Electronica (Israel) - Published: 2009-11-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/new-tech-acquires-electronica-israel/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Israel and Israeli Technology Publications New-Tech magazine continues its aggressive growth in the Israeli electronics media by purchasing Electronica magazine. The title already reaches an impressive 30K Israeli engineers, and this will further strengthen the title. New Tech Magazines (the publisher) also publishes a military and microwave title, addressing some of the key applications in the Israeli market. Although this pretty much puts us back to the old situation of two titles in Israel, the acquisition is likely to continue to propel New Tech forward. Although Israel is a small country, the amount of high-technology development in the country is likely to support two publishers, although with a larger circulation, it will be interesting to see if New-Tech Magazine can translate this into a majority of the advertising revenue. --- ### Reed to close EPE - Published: 2009-11-22 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2009/11/reed-to-close-epe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, France and French Technology Publications, Spain and Spanish Technology Publications Although not as high-profile as the closure of EPN France, Reed has also announced that they will be closing EPE at the end of the year. Whilst this decision still leaves Spain with a reasonable number of titles – unlike France – this is another disappointing move, particularly as the industry appears to be emerging from the economic downturn. --- ### EDN Europe to switch to all-digital distribution - Published: 2009-11-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/edn-europe-to-switch-to-all-digital-distribution/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, France and French Technology Publications, USA and American Publications, Video Marketing in B2B Technology Although not the first title to have 100% digital circulation (Electronic Design Europe has been digital-only for some years), the decision by Reed to switch EDN Europe to all-digital distribution will have a major impact on the European electronics media. It’s disappointing to see Reed make such major cutbacks at a time when the industry appears to be recovering, but at least EDN Europe has escaped the fate of EPN France. Reed has also taken a realistic look at advertising rates, slashing them by two thirds, although the title will charge a premium for rich media and video content in the advert. Of course the cut in advertising price is initially demanded because the circulation will, at first, fall dramatically (the digital circulation is currently only around 11K), but Reed confidently predict the circulation will more than double by the end of 2010. The good news is that Reed will continue to invest in high-quality circulation, promising that they will retain a BPA audit. If Reed can create a business model that provides a significantly lower cost-per-thousand than print titles – and they certainly should do as the cost of digital distribution is so much less than printing and posting a hard copy - the move to digital circulation could be a success. --- ### Record submissions for DATE 2010 - Published: 2009-11-16 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/record-submissions-for-date-2010/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Despite the recent gloomy news about trade show attendance, it is clear that companies in our sector still believe that events are a great promotional vehicle. The organisers of DATE 2010, which will be held from 8th to 12th March in the Dresden Congress Centre, Germany, have announced a record number of submissions for the event, with 980 papers submitted for consideration. Hopefully this is a sign of confidence, not only in conferences and trade shows, but also in the likelihood of recovery for both the industry and the economy in general. --- ### Large drop in visitors to productronica - Published: 2009-11-16 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/11/large-drop-in-visitors-to-productronica/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Shows and Events for B2B Tech, UK and British Technology Publications It’s clearly not a good time for trade shows. ESC UK was disappointing, and now the big manufacturing show, productronica has announced a 30% drop in visitors compared with the last show in 2007 (28,000 vs. 40,514 in 2007). The fact that attendance fell is not a surprise, given the current economic climate, but the size of the drop is concerning. Not surprisingly restrictions on travel had a significant effect on attendance, with around 11,700 foreign visitors, whereas 2007 saw around 18,200 non-Germans attend: a drop of 35%. There was a little good news, with the fall in exhibitor numbers around 20% – dropping from 1,477 in 2007 to 1,150 this year. Clearly the trade show is not dead in Europe, and suppliers understand the benefit of meeting potential customers face-to-face at events. I’m sure that visitor numbers will recover in 2011, assuming that the economy is in better shape, but it will be interesting to see if visitor numbers approach the level of 2007. People, particularly in Germany, still use trade shows as part of the way that they do business, and this isn’t going to stop in the next few years. I’m confident that the show will return to its former glory, but with the number of exhibitors tied closely to the number of visitors, it is important that attendance jumps up significantly in 2011, otherwise the show could begin a period of slow decline. --- ### Outram “highly commended” in Electrical Industry Awards - Published: 2009-11-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/outram-highly-commended-in-electrical-industry-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News, Research for B2B Technology Marketers, UK and British Technology Publications Congratulations to Outram Research, whose PM7000 power analyser was ‘Highly Commended’ in the Electrical Industry Awards Test & Measurement category. Outram is a fairly new client for Napier, and we’re delighted that they have done so well in such a prestigious award. Many congratulations from all of us at Napier to Outram on their well-deserved success! --- ### Industry forecast seminar planned for London and Geneva - Published: 2009-11-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/industry-forecast-seminar-planned-for-london-and-geneva/ - Categories: Electronics Media News - Tags: Napier Client News, Research for B2B Technology Marketers, Shows and Events for B2B Tech, Switzerland and Swiss Technology Publications Future Horizons has announced that their Industry Forecast Seminar for 2010 will be held at two different locations: London on 26th January 2010 and Geneva, Switzerland on 27th January 2010. --- ### Inware tags adverts - Published: 2009-11-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/inware-tags-adverts/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications, Research for B2B Technology Marketers, UK and British Technology Publications Inware is promoting a new way to create an immediate electronic link between readers of print titles and advertisers. The publisher is encouraging advertisers to include an electronic tag that can be snapped by a camera on a smart phone and used to jump immediately to relevant online content. This is a great move, and with the increasing use of internet enabled phones from blackberries to iPhones, is likely to be something that will grow and grow. Our research has shown that when reading magazines engineers are often not close to a PC, and don’t like to type in long URLs into their phones to get information. This approach bridges the gap, and unlike other Microsoft technologies is available for smart phones running a wide range of different OSs. I’d bet on adoption of this technology growing pretty quickly across all markets, although in industries such as ours, where the delivery of detailed technical information is important, the technology looks particularly applicable. Kudos to Inware for being an early adopter! --- ### Electroniques reveals Editors in Chief - Published: 2009-11-11 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/11/electroniques-reveals-editors-in-chief/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, France and French Technology Publications, UK and British Technology Publications François Gauthier has been named as Editor in Chief of the new publication Electroniques, which was formed by merging Electronique and Electronique International. His responsibilities start with the first issue of 2009, due to be published on 20th January. At the same time, Pascal Coutance has been named Editor in Chief “délégué”, responsible for the development of the Electronique. biz website. Pascal has been charged with development of other online channels, such as mobile and introducing new advertising formats. Interesting he will also define a strategy for for new products that are either chargeable as premium content or reserved for magazine subscribers. We’re promised an updated site will be launched at the start of 2010. It’s taken a little while to get these two editorial positions confirmed, although I don’t read anything into this delay. I am, however, interested that there are clear plans to put some kind of paywall around content on the web, and wonder how easily this can be done. By limiting people who can access content, you’re going to limit page – and therefore advertising – impressions, so any such move must be made with care, otherwise it could end up reducing, rather than increasing overall revenue. Keep checking back for more information on how this project develops! --- ### PCIM China 2010 – call for papers - Published: 2009-11-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/pcim-china-2010-call-for-papers/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech Mesago Messe, the organisers of PCIM China have issued a call for papers. Submissions are due by 16th November 2009. --- ### IEF sets date for 2010 - Published: 2009-11-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/ief-sets-date-for-2010/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Napier Client News, Research for B2B Technology Marketers, Shows and Events for B2B Tech Future Horizons, organiser of the International Electronics Forum (IEF) has announced that the 2010 event will be held from 5th to 7th May 2010 in Dresden, Germany. With so much changing happening in the industry, and hopefully some solid signs of recovery, the 2010 event should be a great success. --- ### ICC Media launch lead generation programme - Published: 2009-11-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/11/icc-media-launch-lead-generation-programme/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Video Marketing in B2B Technology ICC Media is offering lead generation programmes on their Embedded-know-how. com portal. The packages are designed for a range of different marketing materials such as white papers, webinars and videos, and include promotion of the item on both the home page of the portal as well as in two issues of their 30K circulation newsletter. Clearly advertisers increasingly want tangible results and greater accountability from their campaigns, and I’d expect more publishers to offer such services. Whilst the ICC package is a relatively small adder on the cost of hosting the material on the website, they are not offering a guaranteed number of leads. Whilst this means that they will be able to focus on delivering high-quality, I’m sure as the lead-generation market becomes more competitive, there will be pressure to offer a guaranteed maximum price per lead. By being one of the first to offer lead generation – along with larger sites such as ElectronicsWeekly and Elektroniknet – I’d expect ICC to build valuable knowledge that will help ensure their lead generation package remains competitive as others enter the field. --- ### ESC UK 2009 results - Published: 2009-10-30 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2009/10/esc-uk-results/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Although I did find one or two exhibitors that were reasonably pleased with the event, I think it is fair to say that overall ESC UK 2009 was pretty disappointing. As always the conference provided quality, valuable technical content, but why were the conference attendees not encouraged to visit the exhibition? A packed programme, and a layout that meant the conference attendees did not walk past any booths on the way to lunch or drinks meant that exhibitors missed out - and with some great booths, the conference attendees missed out as well. I understand that although the paid for conference attracted a respectable 81 delegates, the main exhibition only pulled in just over 520 visitors across two days, despite attracting a total of over 1600 registrations prior to and at the event. The figures haven't been officially released, but I'm pretty confident that these are accurate numbers. With over 1500 attendees in 2008, it appears that the move to Farnborough was a disaster. The show didn't appear to attract committed support from exhibitors prior to the event, as many told me they only signed up when offered a special deal a week or two before the show, although it was good to see commitment on the days of the show as all the booths were well staffed. Personally I really hope next year's event is a success. I'm not convinced about the choice of venue - whatever the actual numbers it was clear to anyone at the show that... --- ### Editor interview - Andre Rousselot - Published: 2009-10-26 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/10/editor-interview-andre-rousselot/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Journalists and Marketing Experts Interviews Why did you decide to buy EE Times Europe and MWEE only a few years after selling your magazine to CMP (now TechInsights)? Although it seems to be only a few years, it has actually been 9 years! At the time (November 2000) when CMP acquired EBP, CMP desperately wanted to have European magazines to compete with Reed globally. Now as CMP/Techinsights / EETimes Group have realigned their business, they feel that they need to concentrate on their home market and work globally with affiliates ( in Europe, Asia, Japan). What are the advantages of you owning the European titles rather than managing the publishing of them within TechInsights? There are many: we’ll be able to make strategic decisions on our own, adapt the publications to the customer needs, and make long term investments such as the one we have already launched to create a new web site. How will the acquisition change the way that the European titles are sold in the USA? There will be no change at all as we always had our own sales team in the US, with Todd Bria on the West, Steve Priessman in the Midwest and East and Jim Lees covering Atlantic states. What benefits will European advertisers see from the change of ownership? We’ll be more Europe centric and will be looking at targeting the editorial content to the needs of our European readers both on line and in print. Also, we’ll invest more into readership acquisition and qualification. You purchased... --- ### Call for papers - RTIC - Published: 2009-10-26 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2009/10/call-for-papers-rtic/ - Categories: Electronics Media News - Tags: Call for Papers, Digital Magazines and Print Publications, Shows and Events for B2B Tech, UK and British Technology Publications The IET, organisers of RTIC 2010, has issued a call for papers. The conference welcomes submissions discussing more efficient traffic management, public transport and information systems. --- ### EPD adds white paper hosting - Published: 2009-10-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/10/epd-adds-white-paper-hosting/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications EPD has launched a white papers section on the EPDonthenet. net website. The new section allows engineers to run a keyword search for white papers, something that I’m sure will be an interesting service. Although Google remains the first port of call for many engineers looking for technical information, the need for specific, detailed information often means they end up searching several manufacturers’ sites. If the service takes off it could provide a valuable resource for engineers as well as an efficient way to promote products. As hosting is free, I see no reasons why companies would not choose to include their white papers on the EPD website. --- ### ISS 2010 - Published: 2009-10-26 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2009/10/iss-2010/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Shows and Events for B2B Tech Semi has announced the programme for ISS 2010. The theme of the event will be “Building on Sustainability”. --- ### Weka confirms future for Energie&Technik - Published: 2009-10-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/10/weka-confirms-future-for-energietechnik/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Sweden and Swedish Tech Publications, UK and British Technology Publications Claiming the first issue was a “tremendous success”, Weka has announced that Energie&Technik will continue publication in 2010. Issues are scheduled for March 10th, May 31st, July 16th and October 1st. At times like these, which present huge challenges for publishers, it’s great to see Weka launching new titles and being rewarded for their confidence. --- ### Google drops page rank on tools - Published: 2009-10-23 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/10/google-drops-page-rank-on-tools/ - Categories: Marketing Blog - Tags: UK and British Technology Publications, USA and American Publications Users of the Google Webmaster Tools may have noticed that the page rank information has disappeared in the latest release. As Susan Moskwa of Google explains on a support thread: We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-) Susan refers readers to more information that reveals that there are over 200 different “signals” that can affect how a site is crawled, indexed and ranked. In fact Google started discussing omitting PageRank from the tools in 2007 (who says the Internet moves fast? ). PageRank was often over-emphasised by SEO professionals because it was a nice, easy number that could be presented to a client, so this move is a clear indication from Google that it really isn’t the key metric. For more information, have a look at a great post by Derek Powazek about SEO myths (thanks to TWIG for the link). --- ### Organisers claim success for Batteries 2009 - Published: 2009-10-21 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/10/organisers-claim-success-for-batteries-2009/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech, UK and British Technology Publications The organizers of BATTERIES 2009 have announced that the event was attended by 350 delegates, which is a strong showing from a niche show. Unsurprisingly they also announced the event will continue next year, running from 29th September to 1st October 2010. the organizers have sensibly chosen to keep the same venue in the French Riviera, a location that must help attract attendees! The proceedings for BATTERIES 2009 are also available and can be requested by contacting rveyrac@lepublicsysteme. fr. --- ### John Walko to retire - Published: 2009-10-20 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/10/john-walko-to-retire/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Popular veteran editor John Walko is to retire from TechInsights at the end of this month. John has amassed many achievements during his time as a technology journalist, spend 33 years at UBM (owners of TechInsights), 24 ofthem covering the electronics industry. John started with UBM writing for chemistry and chemical engineering related titles (Manufacturing Chemist, Process Engineering) after which he joined The Engineer, where be began covering electronics. John then moved to the recently launched Electronics Times as News Editor, moving up to Deputy Editor and finally Editor of the title. He has launched Communications Systems Worldwide as well as CommsDesign. com, and also worked on EE Times as part of the CMP US organization. Most recently John has covered communications, writing articles that have been published throughout the global EE Times network, as well as continuing his work on CommsDesign. com. It sounds like John is unlikely to have a quiet retirement as he tells me that there is a long list of places that he and his wife plan to visit. At Napier we’ve enjoyed working with John over the years and would like to wish him a fun and enjoyable retirement. --- ### Voting opens for e-Legacy awards - Published: 2009-10-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/10/voting-opens-for-e-legacy-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News, UK and British Technology Publications EPD has opened the voting for the 2009 e-Legacy awards. You can vote online at http://www. epdonthenet. net/awards_vote. aspx. These awards are unique in the industry, and the use of a public vote to decide the winner is a great approach. Of course I’d strongly recommend that you vote for Jennic and Esterel, two Napier clients that have been recognised for their contribution to environmental design and security. --- ### EDN Europe runs first animated Flash advert - Published: 2009-10-06 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2009/10/edn-europe-runs-first-animated-flash-advert/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications EDN Europe has run their first animated flash advert in the digital edition of the magazine. The advert is on page 5 of the October 09 issue (NB this link isn't likely to work for ever! ). The animation is about as simple as it can get, so it can be regard as a bit of a test. Even with a little animation, the Ceros platform remains amazingly quick. I didn't find the advert too intrusive, but I didn't find it that compelling either - the equivalent to a flashing neon sign. A quick visit to the Ceros website shows you how much more can be accomplished using the platform, with some great examples, especially from the consumer space. In the long run it will be interesting to see what happens with electronic advertising formats in our industry. Will people just go for the "brighter flashing neon sign" approach, making the magazine garish and distracting when you read it, or will advertisers show the creativity to generate adverts that produce real interaction? Although I am worried that magazines could end up being filled with adverts that simply distract readers, effectively reducing the value of the editorial, I'm optimistic that publishers are sensible enough to step in and prevent abuses of the format. I'm also looking forward to developing interactive adverts with clients that will themselves provide valuable and useful content such as video, which are beyond the capabilities of print. --- ### SAME 2009 Results - Published: 2009-10-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/10/same-2009-results/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech, UK and British Technology Publications The organisers of SAME have announced the following statistics for this year’s event: 898 Visitors 25 Exhibitors 12 Sponsors 33 Speakers The event also created interest amongst electronics publications, with more than 15 press representatives attending. SAME is always a small, focussed show, so numbers are never huge, but to have got almost 900 attendees at such a event must be regarded as a real success, particularly in today’s tough economic climate. --- ### Napier achieves PRCA CMS accreditation - Published: 2009-09-30 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2009/09/napier-achieves-prca-cms-accreditation/ - Categories: News About Napier Today was an exciting day, as we went through our first audit for the Consultancy Management Standard (CMS) - the quality standard for PR agencies. The PR Consultants Association launched the standard in 1998, and it is now internationally recognised. The standard combines elements of ISO9001 and Investors in People with criteria specific to a PR consultancy, making it a demanding test for any agency. Achieving this certification is a reflection of our team's commitment to quality and continuous improvement, and the improvements we've made will benefit our clients both now and in the future. --- ### AUTlook to add video coverage of shows - Published: 2009-09-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/09/autlook-to-add-video-coverage-of-shows/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications, Shows and Events for B2B Tech, Video Marketing in B2B Technology Starting at the SMART Automation show, AUTlook is planning to offer video "highlights" of key shows, as well as the traditional written coverage. Although several electronics titles already publish video interviews, AUTlook is one of the first in the automation sector to do so. Perhaps the most interesting thing about this move is the pricing: like many publications AUTlook does not treat video in the same way as other editorial content. The magazine has decided to offer the videos at a cost of EUR295 - less than most titles that charge, but still likely to make a decent income with 20-25 videos per show. Personally I think that publications will struggle to charge for editorial videos in the long term, as it will simply be seen as another format. In the near-term, however, I think there should be some reward for pioneering with a new medium, and the fact that the charge is moderate is something that should be applauded. --- ### Dedicated Systems moves to pay-to-post system - Published: 2009-09-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/09/dedicated-systems-moves-to-pay-to-post-system/ - Categories: Electronics Media News I wouldn't want to be a publisher in the current market, and understand their need to generate revenue from as many sources as possible (let's hope publishers and advertising sales people aren't reading this, because I tell them something different! ). I was, however, disappointed to see that Dedicated Systems is now asking for paid subscriptions to be able to post releases. The costs are not insignificant - €595 to €5000 per year, considerably more that would be required to stop the spam problem highlighted as one of the reasons for switching to a paid model. Personally I don't believe websites that charge for publication in our industry are going to succeed. There are a huge number of sites, and whilst I'm sure there will be customers for the service, the new content will decrease and ultimately this is going to make the site less attractive as a marketing vehicle. There are technical solutions to spam, and a price structure that is a fraction of the one proposed would have the same spam-killing effect. I hope Dedicated Systems reviews its policy and returns to a strategy of providing comprehensive news. I also hope other sites won't follow its lead, but I guess it is inevitable that some will decide on a move that provides undoubted benefits in the short term, despite the fact that it may significantly harm the site in the long term. --- ### SupplyFrame hits 2M uniques in August - Published: 2009-09-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/09/supplyframe-hits-2m-uniques-in-august/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications So much for a quiet summer... SupplyFrame hit 2M unique users for the first time in August, an impressive achievement that they claim is the highest number of uniques for any electronics site. It's certainly an impressive achievement. So does this make SupplyFrame the industry's #1 site? Perhaps not. Although the site gets a lot of uniques, they view fewer pages that they do on other sites. In fact the 9M page views is still less than the traffic to EETimes. Furthermore SupplyFrame is different - it's almost like SEO, where content that might otherwise be viewed on the manufacturer's website is viewed on SupplyFrame. But this simple approach definitely works, and the SupplyFrame system can produce reasonably good leads, something other sites struggle to achieve. Whatever the pros and cons of the site, getting so many visitors is a fabulous achievement, and I'm watching closely to see if the site can become the number one site in terms of page views. Place your bets now! --- ### How to get better rankings in Google News - Published: 2009-09-13 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/09/how-to-get-better-rankings-in-google-news/ - Categories: Marketing Blog One for the publishers that read Napier News: Google has recently published a blog entry, along with a video, that explains to publishers how to improve their rankings in Google News. With more electronics publishers choosing to appear in Google News, and engineers beginning to use it as a source of information, this is something that is important for all publishers and editors in our industry. --- ### Elektra awards shortlist - Published: 2009-09-08 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/09/elektra-awards-shortlist/ - Categories: Electronics Media News - Tags: B2B Technology Awards Congratulations to Jennic, LEM, Microchip, Picor and Vicor, all Napier clients shortlisted for the 2009 Elektra Awards. --- ### Dates announced for Embedded Masterclass 2010 - Published: 2009-09-08 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2009/09/dates-announced-for-embedded-masterclass-2010/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Embedded Masterclass has announced that the 2010 event will take place on the 6th and 11th May at Reading and Birmingham, UK. Last year the event was held in Bristol and Cambridge, and it will be interesting to see the effect of changing location: Reading seems like an obvious move, although it will be interesting to see whether Birmingham will prove more popular than the technology hot-spot of Cambridge. --- ### Landing pages are best - Published: 2009-09-07 - Modified: 2020-05-24 - URL: https://www.napierb2b.com/2009/09/landing-pages-are-best/ - Categories: Marketing Blog Interesting article about whether it is best to route people to the home page, category pages or individual landing pages by Gabriel Francis of the Google Analytics Team. Although it covers a completely different industry the conclusion that creating custom landing pages is the best approach is almost certainly valid for our industry, and the explanation of how to track the performance of different approaches will be useful to those who have control over their websites. --- ### Inware Edizioni launches custom publishing project for Comprel - Published: 2009-09-07 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/09/inware-launches-custom-publishing-project-for-comprel/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications, Journalists and Marketing Experts Interviews I was interested to hear about Elettronica 360, a custom publication created by Inware Edizioni for Italian distributor Comprel. In other industries custom publishing is big business, so it's great to see a publisher see in-house magazine as an opportunity. I was lucky enough to be able to interview Antonio Cirella from Inware Edizioni about the project. Is this the first time your company has published an in-house magazine? Yes, we had few experiences in the past but Elettronica 360 is the first project of this type with a regular publication plan (3/4 issues per year). Why did Comprel decide to use a publishing company, rather than create the magazine within their marketing department? This is a key point, happy to answer! Small/medium sized distributors that mainly work in local markets don’t have internal resources to allocate for a major project like a magazine. Nevertheless, they do all provide a marketing and communication budget. The key is to allocate part of the marketing budget to create an great magazine in partnership with an experienced publishing house that has all the know how and resources available to support the project. Why is a distributor launching an in-house magazine at a time when commercially publications are struggling and advertising prices are low? This is another key factor. An house organ can give up-to-date information for customers, suppliers and (last but not least) internal communication. The purpose - of course - is not to compete with any of the commercial magazines, but just... --- ### EDN Europe speeds up digital version - Published: 2009-09-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/09/edn-europe-speeds-up-digital-version/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Like several other publications, EDN Europe has moved away from the Olive platform. It's disappointing to see that Olive couldn't maintain their early lead in electronic publishing. In particular Olive seemed to have fairly long download times, whereas the new Ceros platform is much quicker. Although digital magazines still don't match the experience of reading a paper publication, most people are now much happier to read their magazines in digital format than they were a year ago. Personally I believe that digital delivery of a magazine-type format will continue to grow in importance as readers increasingly accept the format over the next few years. --- ### Call for papers - PCIM 2010 - Published: 2009-09-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/09/call-for-papers-pcim-2010/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications The organisers of PCIM 2010 have issued a call for papers. Submissions are invited with a 3-4 page synopsis of the paper, and are due by 15th October 2009. --- ### Legal news - Published: 2009-09-04 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2009/09/legal-news/ - Categories: Marketing Blog - Tags: Netherlands and Dutch Technology Publications, USA and American Publications A couple of interesting stories from the wonderful Marketinglaw site (NB registration required for both these stories). The protection of personal data exported from Europe under the safe harbor regime FTC has made the first prosecution of a company over failing to meet safe harbour requirements for personal data exported from the UK. With much of the technology industry driven from the US, it's important that companies understand the legislation covering export of personal data outside of the EU. MarketingLaw also highlights the change of legislation in the Netherlands, where all email marketing must be on an opt-in basis from 1st October 2009. --- ### Chip News takes a break - Published: 2009-08-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/08/chip-news-takes-a-break/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Russia and Russian Technology Publications Chip News (a Russian publication) has stopped publishing, although they hope to restart when the economy improves. They have made the decision only five issues after moving from a print to a CD format. The publishers cite a number of reasons for the decision: logistical problems, technical problems with ads, the expense of mailing and the fact that not as many Russian companies are ready to work with an electronic advertising format. The decision to switch to an electronic edition of Chip News was made in Feb 2009. The publisher conducted a survey of most of their readers, and received a response from around 1/3. Westerners might be surprised that 95% of respondents requested a CD issue, rather than electronic delivery by email. Despite the clear demand from readers, it's apparent that advertisers have been less enthusiastic. Interestingly the major competitor to Chip News, Electronics and Components has also started to use a CD format, although they have retained a print version. I'd expect Chip News to roll out an online publication pretty quickly, perhaps even by the end of this year, and hope that this will ensure the brand continues to live on. --- ### UK Email benchmarking report - Published: 2009-08-27 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/08/uk-email-benchmarking-report/ - Categories: Marketing Blog - Tags: UK and British Technology Publications This may be of interest to people who would like country-specific email marketing research. Signup. to, a UK hosted email marketing company has produced the The UK Email Marketing Benchmark Report. --- ### Medtronic to publish company directory - Published: 2009-08-27 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/08/medtronic-to-publish-company-directory/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications I wouldn't normally cover special issues and directories in Napier News - there are simply too many of them! But when the nice people at beam-Verlag told me about their medical electronics directory I decided to make an exception. beam-Verlag only recently launched meditronic-journal, and are already planning a buyers' guide to be included in issue 6. Any company that deals with medicine electronics (also distributors) can get a free company entry, and the directory will be out just in time for the Medica/compamed exhibitions. --- ### Call for panel proposals - DATE 2010 - Published: 2009-08-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/08/call-for-panel-proposals-date-2010/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of DATE 2010 have issued a call for panel proposals. Panels should discuss future trends, hot-topic technologies and business aspects of the embedded systems, embedded software, Multiprocessor Systems-on-Chip, EDA, ASIC, FPGA and IP. The organisers also promise that the panels combine invited academics and industry experts for a more controversial look at the electronic design research and marketplace. Submissions must be made via the DATE website by 6th September 2009. The show will be held from 8th-12th March 2010 at the ICC in Dresden, Germany. --- ### Call for papers - IP-ESC 2009 - Published: 2009-08-27 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/08/call-for-papers-ip-esc-2009/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of IP-ESC 2009, have issued a call for papers. A summary of at least 3 pages is required, which must be submitted either by email or through the website by 20th September 2009. --- ### NEW moves and shortens the week to two days - Published: 2009-08-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/08/new-moves-and-shortens-the-week-to-two-days/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of National Electronics Week (NEW) were busy canvassing exhibitors and visitors at this year's show, and will surprise no one with their decision to cut the show down to two days in 2010, saving exhibitors' time and money. Perhaps more controversial is the decision to move to the NEC - my informal conversations at the show suggested that exhibitors were split on whether it would be right to move the event, with the production equipment suppliers more enthusiastic about a move to the Midlands. NEW will also be held earlier in the year, running from the 18th – 19th May 2010, instead of June. This date fits nicely between Bank Holidays and is before the schools' half-term break, so should maximise the number of people who could attend. Perhaps the most important thing is that NEW will happen in 2010 - with the tough economic climate, the recent introduction of NEW and the reluctance of UK engineers to attend shows, it's great to see exhibitors commit to next year's show. Let's hope the change of date and location and the more compact schedule not only encourages more visitors, but also is the incentive exhibitors need to attend. --- ### Do engineers use social media? > We recently conducted a survey in collaboration with the University of Chichester to understand the impact of social media on engineers. - Published: 2009-08-20 - Modified: 2016-10-28 - URL: https://www.napierb2b.com/2009/08/do-engineers-use-social-media/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers We recently conducted a survey in collaboration with the University of Chichester to understand the impact of social media on engineers. The report abstract states: This joint project between Napier and the University of Chichester aims to understand whether engineers make use of social media, and if so whether social media provides an effective marketing channel to electronics design engineers in Europe. The research reveals that whilst engineers are making use of online tools to communicate and collaborate – particularly forums and LinkedIn – there appears to be a significant resistance to social media and viral marketing amongst a large section of the engineering audience. I'm really excited to have completed this project, which shows that although there is some reluctance amongst engineers to adopt social media, the technology is being used to source information about companies and products as well as to collaborate with colleagues. The summary report is available online as a downloadable PDF. A full set of results is also available in Excel format, and are available on request - simply send me an email. --- ### Social media survey iPod winner - Published: 2009-08-20 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/08/social-media-survey-ipod-winner/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers Congratulations to Mr. Anthony T. Jones of EMTEQ - Europe, who was the lucky winner of the iPod Touch in the draw for people who completed our social media survey. The results are very interesting - please contact me for a copy of the report. --- ### 50 years of the UIPRE - Published: 2009-08-20 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2009/08/50-years-of-uipre/ - Categories: Electronics Media News - Tags: Editor News and Updates The UIPRE (Union Internationale de la Presse Radiotechnique et Electronique) has just celebrated its 50th anniversary. The organisation is the only worldwide active association of trade journalists and editors specialising in electronics. Formed on 13th August 1959 when 22 specialist journalists from eight countries met in Frankfurt in the wake of the German Exhibition on Consumer Technologies, the organisation continues to attract members who want to maintain a high standard of journalism in the electronics industry. Happy Birthday UIPRE! --- ### Program announced for Embedded Software Engineering Kongress - Published: 2009-08-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/08/program-announced-for-embedded-software-engineering-kongress/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Shows and Events for B2B Tech MicroConsult and ELEKTRONIKPRAXIS have released the programme for the second Embedded Software Engineering Kongress, which will be held at Congress Center Stadthalle Sindelfingen from 8th to 10th December 2009. I'm always impressed at the success that German publishers have when organising conferences: the three-day event promises a packed programme of 90 presentations and 10 in-depth seminars. Perhaps even more impressive is that the first event drew almost 600 attendees, reflecting the fact that most technical events focused on a specific subject continue to attract good visitors numbers in Europe. --- ### Call for papers - Smart Systems Integration - Published: 2009-08-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/08/call-for-papers-smart-systems-integration/ - Categories: Electronics Media News - Tags: Call for Papers, Italy and Italian Publications, Shows and Events for B2B Tech The organisers of SMART SYSTEMS INTEGRATION 2010, which is taking place from 23-24 March 2010 in Como, Italy, have issued a call for papers. The conference is billed as the "European Conference & Exhibition on Integration Issues of Miniaturized Systems - MEMS, MOEMS, ICs and Electronic Components". Abstracts must be submitted by 20 October 2009. for help generating the abstract, contact Napier or visit the Smart Systems Integration website. --- ### Weka Sommernachtsfest 2009 - Published: 2009-08-05 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2009/08/weka-sommernachtsfest-2009/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications With over 500 guests, the Weka Sommernachtsfest 2009 proved to be a fantastic event held at the historic MVG Museum. Proving that Germans really do have a great sense of humour, WEKA's Managing Director Kurt Skupin told guests "We can't afford it, and if you really want to know, we never could afford it". Weka have a gallery of photos and also a video of the event on the Elektroniknet. de website. --- ### Channel-e and Elektor partner - Published: 2009-07-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/07/channel-e-and-elektor-partner/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications With the limited advertising revenue available in any downturn, I'm always interested to see how publications can continue to deliver the high-quality editorial that the readers demand whilst keeping control of costs. I was pleased to see that Channel-e and elektor Verlag have partnered, with Channel-e producing two specials for elector. The first deals with microcontrollers (November) and the second with LEDs (December). It's great that different publishers can work together to ensure they continue to deliver great editorial, and I will be watching the results of this partnership closely. --- ### Michelle Winny takes over at Electronics - Published: 2009-07-30 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2009/07/michelle-winny-takes-over-at-electronics/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications Michelle Winny has wasted no time since leaving CIE, as she has already landed the editor's role at Electronics. Michelle replaces John Taylor, who held the editor role at Electronics for more than a year, and whose last issue will be September 2009. --- ### Call for papers - PCIM Europe 2010 - Published: 2009-07-29 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2009/07/call-for-papers-pcim-europe-2010/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of PCIM Europe have issued a call for papers. Authors can submit an oral presentation that will be held within relevant conference sessions; a poster presentation or a one-day tutorials that can be held by one or more speakers. The deadline for submission is 15th October 2009, and abstracts can be submitted through the PCIM website. --- ### MMG to take on America - Published: 2009-07-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/07/mmg-to-take-on-america/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Research for B2B Technology Marketers, UK and British Technology Publications Hot on the heels of the launch of electronicsBOM. com, MMG has announced that Electronics Sourcing North America will be launched in April 2010. The title will launch with a circulation of over 40,000 electronics purchasing professionals, a new list that the publishers say has been 100% telephone researched from orginal SIC codes. The launch pad for ESNA will be at the "Electronics Distribution Show" in Las Vegas and the circulation, editorial and design will take the same approach as Electronics Sourcing UK & Electronics Sourcing Europe. It's great to see the MMG continue to show confidence in our industry, and have the courage to continue to launch new products despite the economic situation. I hope that their confidence proves well-founded and that they show the US that magazine publishing is really not dead! --- ### ED Europe Newsline - first issue - Published: 2009-07-24 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2009/07/ed-europe-newsline-first-issue/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications The first issue of the Electronic Design Europe Newsline was published yesterday. Interestingly Penton has chosen to deliver an email with a link to a URL, rather than an HTML email. It also appears that the link doesn't include any tracking information, so we won't be able to get unique open rates (although open rates can be tracked). Despite this, the email should at least look right for all recipients, rather than suffer the HTML mangling of various email clients. The first issue includes an in-depth editorial about soft error rates, a contributed article and three news items. The newsletter format also includes text adverts. It will be interesting to see how successful the newsletter is - in particular how many people click through to the web page - but first impressions are pretty positive, and it's great to see Penton's commitment to quality editorial. --- ### PCIM had more exhibitors and larger floor area! - Published: 2009-07-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/07/pcim-had-more-exhibitors-and-larger-floor-area/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Don't they know there is a recession on? PCIM 2009 managed to increase the exhibitors from 252 to 257, and to increase the floor space from 10600 to 10700 sqm. Although the growth is modest, given the current economic situation, and the fact that PCIM 2008 also showed growth over the previous year, the results are truly impressive. Unsurprisingly, the number of visitors shrank, from 6493 to 6133, although this 5% drop should also be regarded as an outstanding performance. The exhibitor survey also revealed that 97% of exhibitors also plan to be at PCIM 2010, which says a lot about the quality of visitors to the event. --- ### SupplyFrame launches Twitter tool - Published: 2009-07-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/07/supplyframe-launches-twitter-tool/ - Categories: Electronics Media News - Tags: USA and American Publications I'm still not sure about Twitter. OK, so it's great for following Lance Armstrong, but is it really a going to be a good business tool? SupplyFrame is definitely innovating, by providing a twitter interface to allow engineers to request data via twitter (@datasheeter). The service cleverly returns a TinyURL of the search results to whatever you send as a direct message. Although a neat idea, I'm not certain of the benefits of twittering a search term and then clicking through to the results page, when the same objective would have been achieved by simply using the search box on the site. So far a number of people seem to have experimented with the service, but it will be interesting to see if SupplyFrame can enhance the service to make it really useful in the long term. Despite my reservations, I'm really impressed to see a publisher in our industry find a way to use Twitter creatively. --- ### Weka launches Energie&Technik - Published: 2009-07-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/07/weka-launches-energietechnik/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Weka's Markt & Technik team is launching a new publication, Energie&Technik. Interestingly Weka has chosen to position the publication as "powered by Markt&Technik", rather than branding the magazine as M&T special issues. The editorial focus will be on energy sources – such as solar heat, photovoltaics, wind power - and new battery technologies as well as fuel cells and energy harvesting. --- ### NEW attendance figures down on 2008 - Published: 2009-07-14 - Modified: 2014-03-14 - URL: https://www.napierb2b.com/2009/07/new-attendance-figures-down-on-2008/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Perhaps not surprising in the current economic climate, the attendance figures of National Electronics Week were 1750 (excluding delegates and press), about 200 down on last year. The show itself was considerably smaller - the organisers say it was 40% smaller than the previous year - which clearly accounts for a fall in attendance. Despite this it's a little disappointing to see that the tie-in the Electronics Weekly (Electronics Weekly Live) failed to deliver a boost in visitors. --- ### What's more valuable – EE Times or The Simpsons? - Published: 2009-07-06 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/07/whats-more-valuable-ee-times-or-the-simpsons/ - Categories: Electronics Media News - Tags: B2B Advertising Strategies and Techniques There has been quite a lot of discussion recently about advertising around The Simpsons being more expensive for online broadcasts such as Hulu than on traditional television. Apparently the CPM (cost per thousand viewers) is $20-40 for a slot during The Simpsons on mainstream TV, whilst online services get about $60. This got me thinking: for $60 you can get a video advert on Hulu. You own the screen whilst your advert is running, and the online services don't let viewers skip the adverts. In the electronics industry, you're talking about very different CPMs. On Elektroniknet, the rate card cost of a full banner (468 x 60 pixels, perhaps 1/15th of the page or less, and sharing the page with at least 2 other adverts) is €125 - about $175. If you want to buy a welcome advert on EE Times, the $7500 rate card cost is going to get you around 28K impressions - a CPM of almost $270, and the viewer can easily skip the advert. Does this mean that the electronics websites are a rip-off? Obviously not. You're going to get a much better quality audience to advertise components from EE Times or Elektroniknet than you would advertising to viewers of The Simpsons. It's simply better value to pay the higher CPM on electronics sites. But with broadcasters such as Sky in the UK keen to profile their customers in greater and greater detail so that they can serve them "customised" advertising, and online video services able... --- ### YouTube adverts for everyone - Published: 2009-07-04 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/07/youtube-adverts-for-everyone/ - Categories: Marketing Blog I'm a strong believer that online video will grow in importance, and that increasingly electronics companies will use the medium for demonstrations, tutorials and presentations. At Napier, we've got a studio and video editing facilities that allow clients to produce broadcast-quality HD video. Now YouTube has opened up the use of Call-to-Action overlays to everyone, having tested the approach with a number of partners. This will allow a link at the bottom of the video to drive potential customers through to an online store page, which could allow engineers to buy the development kit being shown in the video. Quite how this will be funded in future will be interesting to see, but now there is even less reason for companies to delay the generation of video content. --- ### Recession hits UK-based titles - Published: 2009-07-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/07/recession-hits-uk-titles/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates The last job I would want at the moment is to be a publisher. I'm amazed at how well they continue to run their businesses in a time when not only is there huge change in the delivery medium (the move from print to online), but also when they see a dramatic drop in revenues due to the recession. For this reason I'm trying not to write about the problems, but to focus on the successes that publishers continue to deliver. Despite continually looking for good news, it's clear that the recession is hitting UK publications hard. Electronics has combined its July/August issue, and appears to be pushing readers to switch to a digital version; Michelle Winney is leaving CIE; EDN Europe has switched Graham Prophet to a part-time contract; and I even heard a source at Electronics Weekly muttering that if the name wasn't "weekly", then the frequency of the magazine would have been reduced. Clearly these are tough times for publishers in all industries, although controlled circulation titles do seem to take the biggest hit in a recession. In a recession the same principles of good marketing still apply: getting the right balance of different marketing activities will produce the best results. I'd urge marketers to take an integrated approach to campaign planning at all times, rather than simply seeing the advertising budget as the easiest thing to cut: it will make your campaigns more effective! When publications with outstanding editorial content begin to struggle, it should concern... --- ### Napier research into social media use – preliminary results - Published: 2009-06-30 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/06/napier-research-into-social-media-use-preliminary-results/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers I started work on a project to look at the use of social media by engineers some months ago, which has produced some interesting results. We're sponsoring research that is being conducted by Chichester University and although the fuill analysis won't be available until the end of July, I wanted to share some of the initial results with you. To date we have received almost 300 responses to the survey, providing a sample size that is more than sufficient to draw clear conclusions. Some of the provisional results are: 61% believed social media was a useful business tool, although 28% were blocked from using these tools at work 30% currently use social media for work, 44% for personal reasons, but a surprising 46% don't use social media at all Only 5% use Twitter more than once a week, whereas 28% are frequent users of Facebook Linkedin is the clear choice for business use, with 24% using the site more than once a week The most popular form of social media for business use are forums, with 45% of the respondents using forums for business purposes. The results will be available in a month's time, so if you want to make sure your get a copy of the report when it is available, please email me. --- ### ilb2b.it relaunched - Published: 2009-06-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/ilb2b-it-relaunched/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications The web portal for the Italian magazines Elettronica Oggi. EO News and EO Embedded (as well as several other automation, mechanical, energy and environment titles), ilb2b. it has been relaunched. I'm really pleased to see that the site takes advantage of social media opportunities, with space for comments on stories as well as easy links to share the content on social networking sites from Twitter to Digg. The publishers promise future enhancements, the most interesting of which is the opportunity to launch digital titles hosted on the portal - such as EO Web - as well as web seminars, forums and the possibility of pay-per-service. Pay-per-service is particularly interesting as it offers a new revenue stream for publishers, and I will be keen to see if the portal can make this approach a viable commercial venture. --- ### An easy approach to touch-screen information systems - Published: 2009-06-29 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/06/an-easy-approach-to-touch-screen-information-systems/ - Categories: Marketing Blog Carrying boxes and boxes of data to trade shows and other events (and carrying the unused ones back) makes no sense. Although you'd probably bring a few printed items, visitors really want electronic data. I've seen many good implementations of touch-screen information systems at shows and in company receptions and training centres, but typically they require quite a lot of programming and configuration work. Recently I saw the system from InfoAktiv, which simply allows you to drop files in a directory structure, and the system does the rest. It will also record as leads the details of people that request literature to be emailed (and send the emails automatically). It's a great system, and I'd recommend that you check it out if you have a show or other event coming up. --- ### ED Europe to launch email newsletters - Published: 2009-06-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/ed-europe-to-launch-email-newsletters/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News Penton has announced that email newsletters branded "Electronic Design Europe NewsLine" will launch in July. The newsletters are design to complement the existing website and digital (PDF) magazine, offering the benefits of pushing information whilst providing a higher frequency than is possible with the magazine. The newsletters will promote the multimedia content on the website - ED Europe's video content is a real asset and I'm sure that this will help increase the traffic to the videos significantly. The plans for the magazine are a little less clear. It appears that the frequency will be reduced, which I guess is not surprising in these tough times. Rather than committing to a specific frequency, it appears that Penton will take full advantage of the flexibility of the digital distribution. Paul Whytock, Editor in Chief of ED Europe told me: "Frequency of Electronic Design Europe NewsLine and the Electronic Design Europe Digital edition will not be set-in-stone like traditional methods of producing B2B publications. Electronic media is by its very nature fast and flexible and Penton Media’s philosophy as it expands its electronic media properties is to fully employ those attributes in the best interests of its readers and advertisers. The Penton Media Electronic Design Group produces multiple newsletters and digital publications on a regular basis and Electronic Design Europe NewsLine will join Electronic Design UPDATE, Microwaves & RF UPDATE, Mobile Dev & Design, Defense Electronics and Auto Electronics as part of that portfolio. " I'm not surprised that it appears Penton... --- ### Embedded Systems Europe rebrands and focuses on UK - Published: 2009-06-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/embedded-systems-europe-rebrands-and-focuses-on-uk/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Embedded System Europe is to rebrand as Embedded Systems Design, mirroring the branding of it's sister title in the US. More importantly the September and October print issues will only be distributed to the 12000 readers in the UK: if you are based in another European country, you will only get the digital issue. This move follows on from the decision that the July/August issue would be "folded into" EE Times. TechInsights say that there are two reasons for the decision: firstly to ensure good promotion of ESC UK, and secondly to encourage some of the advertisers that liked Embedded Systems Engineering's UK circulation to start spending on the merged title. This is a interesting move: TechInsights claim they already have a digital circulation of about 30K subscribers, but clearly the move is cost-driven, although it does appear that some of the advertisers in Embedded Systems Engineering were not happy with the new pan-European format when the title was bought and merged with Embedded Systems Europe. I believe, however, that promotion of ESC has to be a secondary reason: publishing a magazine is an expensive way to promote a show! The good news is that we are promised that European content will remain a significant part of the magazine. TechInsights remains optimistic, saying that they "Hope to continue with Nov and Dec issues the same way". There is even a promise of some of the European print circulation returning later in the year to promote the ESC and IP/SOC 09... --- ### Print is only half-dead - Published: 2009-06-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/print-is-only-half-dead/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers A long time ago, when print still ruled the roost and online advertising brought in a pretty small proportion of a publisher's revenue, Napier started looking at the page counts of magazines. With the current economic downturn and the move to online I thought it would be worth sharing some of the findings of this ongoing research. We didn't have time to track the total page count of every magazine, so created our own magazine page stock market - the Napier Page Index (NPI). This index includes 18 electronics magazines published across Europe, and we simply track the page count per issue of those magazines, with the page count of January 2001 providing an index base of 100. This was set when times were still pretty good: the last recession didn't really hit page counts until January 2002. If a magazine closes, we replace it with the nearest equivalent. Given the general feeling of gloom perhaps surprisingly the page count index is still at 53 - only 47% down on 2001 and only 22% down on March 2004. Of course there have been some closures and some titles have cut frequency, but I think this is a surprisingly good result. Having said that half the pages means half the print revenue: with the increase in printing and postage costs, this is a very significant fall in income. Perhaps surprisingly design books have performed the worst, now delivering less than half the number of pages they were eight years ago. News-orientated... --- ### Another creative advertising promotion from funkschau - Published: 2009-06-23 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/06/another-creative-advertising-promotion-from-funkschau/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications Without doubt, the most creative advertising promotions in our industry are developed by funkschau. Hot on the heels of offering big discounts to older advertising buyers, the title is now offering a great promotion for newer companies (and it's not a bad deal for older companies either! ). To celebrate the 2000th issue (2000 issues - that's amazing! ), the magazine is offering all companies placing a 1/3 page or larger advert in the 2000th issue (funkschau 16/09) a discount in Euros corresponding to the year the company was founded. So Napier, which was founded in 1984, would receive a discount of €1984. 00. The magazine is also promoting the email newsletter, offering text ads at special rate of €2,000, an offer that will remain available for 2,000 hours from publication of 2,000th issue! I love the fun promotions from funkschau, and wish that other titles would think up more creative special offers: perhaps there should be a prize for the most creative offer of the year? --- ### Good adverts will cost less on Digg - Published: 2009-06-11 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/06/good-adverts-will-cost-less-on-digg/ - Categories: Marketing Blog - Tags: B2B Advertising Strategies and Techniques ... at least that is the idea! Like many social networking sites, Digg is concerned about adverts pushing some of its users away, so they have come up with a great solution: users rate the ads, reducing the price of advertising that users don't mind seeing (for more information see this article on Venturebeat). It's an interesting idea, and may be key to keeping traffic levels up when the cost to a user of switching to another service is minimal. Although it is always good to see innovation in the world of advertising, it also suggests to me that Digg recognises the potential fragility of its business if a better alternative became available. I'd be surprised to see such an approach in our industry, as websites pull in users because of high-quality, unique content. If, however, editorial teams continue to get squeezed, and sites increasingly populate their content with cut-and-paste press releases, then who knows? --- ### ElectronicsBOM.com goes live - Published: 2009-06-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/electronicsbom-com-goes-live/ - Categories: Electronics Media News ElectronicsBOM. com has gone live. This new website - from the publishers of Electronics Sourcing - aims to be a resource for the electronic components buyer. over 1,500 Overall the site looks pretty good - it certainly has impressive content, with more than 1,500 articles posted when the site was launched. The idea is also a good one, although it may need some time until the site can really offer value to purchasers. Although the two sites take a different approach, SupplyFrame is the obvious competitor to ElectronicsBOM, although SupplyFrame's main focus is engineers. Despite this, I would expect purchasers to use both sites, typing in descriptions of parts to get a list of suppliers and possible devices (with ElectronicsBOM providing stories whilst SupplyFrame serves up data sheets). SupplyFrame has been established for a considerable time (although they have yet to get rid of the "Beta" tag), so you would expect it to have considerably more content. In fact the difference is huge - just try typing in "8-bit microcontroller" or "D-type connector" into both sites to see the difference. The content, however, may not be such an issue for ElectronicsBOM. I would expect that the content is more easily indexed by Google, and with many purchasers using Google as their first stop for search ElectronicsBOM could build a decent flow of traffic. --- ### SPS/IPC/DRIVES extends hours - Published: 2009-06-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/spsipcdrives-extends-hours/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Exhibitions in Germany are different. No only are visitors more organised and methodical in their approach, but sometimes their belief in the show is so strong that they will visit in their own time, after work. SPS/IPC/DRIVES - which already extends its opening hours on the middle day - has decided that this year's event will stay open to 7pm on the first day as well. Good for visitors, but it's going to be a tough show if you're manning a booth! --- ### Call for papers: AdvancedTCA/MicroTCA summit - Published: 2009-06-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/call-for-papers-advancedtcamicrotca-summit/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech The organisers of the telecommunications-focused AdvancedTCA/MicroTCA Summit have issued a call for papers. The summit will be held from 27th to 29th October in Santa Clara and if you would like to be there, you need to get your proposal in by 26th June. Proposals can be submitted either by email or through the online submission form on the website. --- ### Google's search business - Published: 2009-06-04 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/06/googles-search-business/ - Categories: Marketing Blog Thanks to SupplyFrame for pointing me to this interesting article on ten things you didn't know about Google's search business model, which apparently started with an advert for lobsters! An interesting read. --- ### Global SMT & Packaging wins award - Published: 2009-06-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/global-smt-packaging-wins-award/ - Categories: Electronics Media News - Tags: B2B Technology Awards Congratulations to Global SMT & Packaging, which recently received the Media of the Year Award from SMTA China. Trevor Galbraith, Editor-in-Chief, was presented with the award during NEPCON China. In another move, SMT & Packaging "went live" with their SMT TV channel, when they streamed two presentation and two panel discussions from SMT/Hybrid/Packaging in Nuremberg, Germany. Although most websites in our industry have begun to embrace video content, it's great to see sites begin live broadcasts: this is surely not only good for the website, but also great promotion for the show. Trevor Galbraith promises more live broadcasts for, "new product launches, factory openings, training and maintenance videos”. --- ### e-Legacy nominations now open - Published: 2009-06-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/e-legacy-nominations-now-open/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The e-Legacy Awards 2009, organised by IML, are now open for nominations. Although other awards in our industry are increasing their focus on environmental awards, these are the only ones that focus completely on how companies improve the human, natural and built environment. The categories are: Medical Advances Award Investment in Education Award Investment in Training Award Investment in the Environment Award Environmental Design Award Contribution to Sustainability Award Contribution to Security Award The deadline for entries is 30th July, and all that is required is a short overview of your product or innovation. I have to admit that when these awards were first launched, I was concerned that IML may have problems attracting sufficient high-quality entries, but have been proved completely wrong. As companies are increasingly keen to highlight their environmental achievements, these awards continue to go from strength to strength. --- ### Global SMT & Packaging closes UK site - Published: 2009-06-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/global-smt-packaging-closes-uk-site/ - Categories: Electronics Media News Sad to see that Global SMT & Packaging has closed the UK site yesterday. Although the UK content is still available on the global site, it appears that the low level of advertisers targeting the UK specifically meant that a separate site was no longer viable. Global SMT continues to support the local sites for Brazil, China, Hungary, India, Japan, Korea and Mexico. --- ### SENSOR+TEST 2009 attendance - Published: 2009-06-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/06/sensortest-2009-attendance/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of SENSOR+TEST 2009 have announced that they attracted 537 exhibitors and "approx. " 7000 visitors. The exhibitors number compares well against the 562 exhibitors in 2008, but the visitors have dropped by about 11% from the 7900 visitors in 2008. Given the state of the economy, the attendance is not a bad result. interestingly the organisers come up with a very positive spin in their press release, claiming "In times such as these, when companies uphold a strict travel policy, often only employees with concrete projects are allowed to go to trade fairs. Thus exhibitors confirmed that the high quality of the visitors has increased even more, resulting in discussions at the stands that related to very concrete projects. " --- ### Napier named in PR Week's Top 40 Technology Consultancies - Published: 2009-05-29 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/05/napier-named-in-pr-weeks-top-40-technology-consultancies/ - Categories: News About Napier What a nice end to the week, as PR Week named Napier in their listing of the top 40 UK Technology Consultancies, which covers a wide range of B2B and B2C agencies. This is the first year we've been in the league table, entering at number 21. Thanks to all our clients for their business and support that has got Napier listed with such prestigious company. --- ### Microsoft to launch search engine called "Bing" - Published: 2009-05-29 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/05/microsoft-to-launch-search-engine-called-bing/ - Categories: Marketing Blog The news that Microsoft is launching a new search engine called "Bing" has been covered extensively so I won't go into any details about this new service that will launch on 3rd June. I was, however, amused by the coverage in Business Week of the Bing press launch. John Fine wrote "Microsoft chose Bing, Ballmer said, because it wanted a short one-syllable name that could "verb up"—in the way people say "Xeroxing" copies or "Googling" search results—and was inoffensive in several languages. " Now apart from the fact that "verb up" is a horrible term, I'm amazed that there were no journalists sharp enough to point out that both Google and Xerox are two syllable words! --- ### Results of 1st Elektronik automotive congress - Published: 2009-05-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/05/results-of-1st-elektronik-automotive-congress/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The first Elektronik automotive congress was held in Munich on 19th May. The organisers, Weka, report that the event attracted 16 exhibitors/sponsors as well as 130 attendees and speakers. It's great to see new events for the European electronics industry, and although the attendance was relatively low, I'm a strong believer that small, focused events like this one often provide the best return-on-investment for electronics companies trade show budgets. --- ### D&E to publish case study special issue - Published: 2009-05-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/05/de-to-publish-case-study-special-issue/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Here's a really good idea from "DESIGN&ELEKTRONIK". The magazine will publish a case study special in September 2009, providing design engineers with a range of reference applications and success stories. Although - having worked for both a component manufacturer and distributor - I know the difficulty of getting case studies written and approved by customers, I know how valuable they are in the promotion of both products and support services. I really hope that the special issue convinces some more companies that it is worth putting in the effort with customers to create success stories. --- ### How to get more people on your email database - Published: 2009-05-27 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/05/how-to-get-more-people-on-your-email-database/ - Categories: Marketing Blog - Tags: Email Marketing for B2B Technology Interesting story posted about the best way to grow your email database at MarketingCharts. com. According to research conducted by ExactTarget, Ball State University and the Email Marketers Club, the most effective tactics are on-site registration and capturing information through inbound call centers, while the least effective tactics are outbound call-center attempts to solicit information and list rental. Thanks to SupplyFrame whose Twitter feed pointed me to this story. --- ### Power Electronics Europe acquired by DFA Media - Published: 2009-05-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/05/power-electronics-europe-acquired-by-dfa-media/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications I've just heard that DFA Media has acquired ‘Power Electronics Europe’ magazine and website. It's good to see that there is support for Power Electronics Europe (PEE), which has been around since 1999. Today PEE is in a very difficult situation with three pan-European power titles fighting for limited advertising budget. Many of the marketing managers who deal with PEE will also know DFA Media Ltd, which publishes the industrial and manufacturing titles ‘Drives and Controls’, ‘Hydraulics and Pneumatics’ and ‘Plant and Works Engineering’. It also organises biennial exhibitions at the NEC, ‘Drives and Controls’, ‘IFPEX’ (The International Fluid Power Exhibition), ‘Airtech’ and ‘Plant and Works’ as well as hosting seminars and managing websites. This has to be a good move for PEE, and possibly explains why they have been rather quiet in recent months - at least from an advertising sales point of view. I'm still surprised that three power titles can continue to survive in Europe, and am delighted that DFA Media is showing support for PEE. I really hope that the great resources of DFA Media will help to develop the magazine so it is in a great position when the economy finally improves. --- ### Findlay Media launches engineering awards - Published: 2009-05-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/05/findlay-media-launches-engineering-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Findlay Media, the publishers of New Electronics and several other engineering titles have launched the british engineering excellence awards, which will be presented on 1st October 2009 at the Shakespeare’s Globe Theatre, London. The awards categories are pretty broad, with special awards for both mechanical and electronic products, and a focus on "green" innovation. The categories are: Young Design Engineer of the Year Design Engineer of the Year Consultancy of the Year Small Company of the Year Green Mechanical Design of the Year Green Electronic Design of the Year New Mechanical Product of the Year New Electronic Product of the Year Judges Special Award (chosen from all of the shortlisted entries) British Engineering Excellence Grand Prix The deadline for submission is 31st July 2009, will full details on the website. For help creating your submission contact Napier. --- ### FTC tries to regulate paid-for blogging - Published: 2009-05-21 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2009/05/ftc-tries-to-regulate-paid-for-blogging/ - Categories: Electronics Media News Professional journalists have long complained about the lack of transparency from some influential bloggers, so I was interested to read a Business Week report on new guidelines being introduced by the FTC. Although the requirement to declare incentives is something that has been adopted by many of the more reputable blogs, it's now becoming more important for companies that incentivize bloggers with freebies or cash to ensure that the blogger declares the incentive on the website. Perhaps I should start declaring when a publisher or advertising sales person buys me lunch... --- ### Elektra awards open for entries - Published: 2009-05-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/05/elektra-awards-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The 2009 Elektra (European Electronics Industry) Awards are now open for entries. It’s time to enter the Elektra Awards 2009. This year there are fifteen categories, including 5 New Categories, two of which focus on green innovations and a new contract manufacturer of the year award. The semiconductor product of the year - always the most popular category - has also been split into two categories, one for analogue and one for digital. The new categories are: Contract Manufacturer of the Year Award LED Lighting Application Award Renewable Energy Design Award Semiconductor Product of the Year – Analogue Semiconductor Product of the Year – Digital The closing date for entries is 30th June and despite the traditional deadline extension in recent years, I'd recommend getting entries in on time. All entry details are on the awards website. --- ### Online auditing of traffic now a requirement in the UK? - Published: 2009-05-16 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2009/05/online-auditing-of-traffic-now-a-requirement-in-the-uk/ - Categories: Marketing Blog Thanks to ABCe for pointing me to a recent judgement by the UK's Advertising Standards Authority (ASA) that should concern all publishers. The ASA upheld a complaint about an e-mail newsletter and a follow-up leaflet for an IT contractor service, Contractor UK, which stated "... Best month ever for CUK ... Contractor UK recorded its best month ever for traffic during the month of March 2008 ... resulting in 249,146 unique visitors coming to Contractor UK ... ". The ASA upheld the complaint that the email and brochure breached the CAP code clauses of Substantiation, Truthfulness and other comparisons because the traffic figures quoted were unaudited. The complain was upheld even though the ASA recognised that the method of collecting traffic figures would meet the Joint Industry Committee for Web Standards in the UK and Ireland (JICWEBS) standards for reporting if implemented correctly. The lack of an audit, however, meant the ASA considered the evidence to support the traffic figures to be "not sufficiently robust to substantiate their unique visitor claims". This is a really interesting judgement for the electronics industry as few European electronics sites have audited figures. Although I am not convinced that the ruling is entirely sensible, I'm pleased that it does highlight the lower credibility of unaudited traffic figures. It will be interesting to see if this ruling is something that sets a precident in the UK, which would surely increase the value of website audits. --- ### Embedded Masterclass beats the crunch - Published: 2009-05-15 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2009/05/embedded-masterclass-beats-the-crunch/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications It's great to hear about events and publications in our industry that are doing well, despite the recession. The Embedded Masterclass recently showed that focused events continue to thrive - even in these difficult times. This year 87 engineers attended the Cambridge (up from 65 last year) and 64 participated at Bristol (again significantly up on 54 last year). The event also saw more bookings for the workshops: with 62 participating this year vs. 57 in 2008. I was particularly please to see that this thriving event was well supported by exhibitors, with 25 companies participating: 25% up on 2008. --- ### Call for papers - MAE 09 - Published: 2009-05-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/05/call-for-papers-mae-09/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the 3rd annual Military and Aerospace Electronics Conference and Exhibition (MAE09) have issued a call for papers. Relevant abstracts need to be submitted by Friday 19th June 2009 via email to jfoster@mae-show. com. The one-day technical conference and exhibition will be held on 10th November at the Royal Berkshire Conference Centre, Reading, UK. The event addresses the design, development and procurement of electronic components and embedded systems covering both hardware and software technologies. --- ### New date for IEF - Published: 2009-05-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/05/new-date-for-ief/ - Categories: Electronics Media News - Tags: Napier Client News, Shows and Events for B2B Tech, Switzerland and Swiss Technology Publications Maybe things are looking up: Future Horizons has announced a new date for the postponed International Electronics Forum 2009. The event will now be held at The Ramada Encore Hotel, Geneva, Switzerland from 30th September to the 2nd October 2009. Let's hope that this is a sign that they think the market will improve! --- ### Vicor's VI Brick wins top 10 award - Published: 2009-05-12 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/05/vicors-vi-brick-wins-top-10-award/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to Vicor, whose VI Brick family was named in the top 10 products of 2008 by E&E. As an agency it's great to work with clients like Vicor, whose products frequently feature in awards across Europe. --- ### Press release "administration charge" - Published: 2009-04-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/04/press-release-administration-charge/ - Categories: Electronics Media News - Tags: Ireland & Irish Technology Publications I was very disappointed to see that ElectronicWorld Publishing has decided that 'all press releases are now subject to a €50 charge for administration and handling, unless the client is signed up for our "Platinum PR Subscription"' I do sympathise with publications that are struggling to make ends meet in the current economic climate, but I'm not sure that turning your site into advertorial content is going to be a sustainable business model. In the past I've written about my disappointment when websites charge for images. Charging for editorial is another step down a very slippery slope. --- ### Date registration numbers - Published: 2009-04-28 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/04/date-registration-numbers/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech Date have announced the following stats for registrations this year: Conference: 1415 Exhibition: 1039 International Press: 12 This gives a total of 2466 registrations for the event. This isn't a bad result, given the economy, although it falls way short of the optimistic predictions of 5000 visitors made back in February. --- ### Digital magazine open rates revealed - Published: 2009-04-27 - Modified: 2020-10-06 - URL: https://www.napierb2b.com/2009/04/digital-magazine-open-rates/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers I recently emailed a number of publishers asking for information on open rates for their digital versions. Typically this information is kept pretty quiet, with the notable exception of TechInsights, who publish their data monthly - well done guys! With open rates much more accurately measurable than for print titles, I'm guessing some publishers are worried that the number of unopened copies will be viewed as "bad". So I asked several publishers about unique open rates, and got responses from ED Europe, EPN, EPN France, and all of TechInsight's European publications. I didn't get a response from some titles, with ICC Media and Reed UK (Electronics Weekly) the two big publishers that offered no stats. To be fair I only sent one email, so don't read too much into their lack of response. The results were very interesting: four titles had open rates of 11-12% one title had an open rate of 16% one title had an open rate of 19% I tried to find some cause of the difference in open rate, but there was no link between circulation, publication frequency or publisher and the open rate. So what does this mean? Certainly it suggests that digital magazines are less likely to be opened than their paper sisters (if you believe the readership surveys). I'm not surprised that today print is still the favoured medium. But with the huge cost advantage of digital, I think the figures are pretty respectable. They'll also be slighly under-reported as pass-on readership will... --- ### iSuppli automotive briefing - Published: 2009-04-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/04/isuppli-automotive-briefing/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech iSuppli is to host an automotive industry briefing on 19th May in Frankfurt, Germany. The event aims to shed light on the situation in the automotive industry, something that iSuppli coyly calls "challenging" and "a volatile situation". The event is called The Road Ahead – Automotive Infotainment and Telematics Trends. I'm pleased to see that iSuppli have found reasons for optimism and have iSuppli analysts and executives examining various short-term and long-term recovery scenarios and their implications for technology development and system design. --- ### Will print ever die? - Published: 2009-04-27 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/04/will-print-ever-die/ - Categories: Marketing Blog - Tags: Digital Magazines and Print Publications I was interested to find a new cutting-edge dot-com business: MagCloud. The idea behind this venture is that anyone can create a magazine as a PDF, upload it to the site and then have it printed on demand. The system also includes e-commerce, allowing budding publishers to make money from their labours. So who came up with this idea? Some crazy "old-world" European with a handlebar moustache that hasn't realised print is dead? No, it was Hewlett-Packard! I'm very aware that the world of vanity publishing is different from running publications on a commercial basis, but perhaps there is some future in print. With Wired recently launching a UK print publication, the launch of MagCloud could show that print will have a long-term future. Perhaps a service like MagCloud will offer custom-printed magazines with the articles that really interest you. All we need to do is to find out how publishers can use new services to make money... --- ### PR in Russia - Published: 2009-04-21 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/04/pr-in-russia/ - Categories: Electronics Media News - Tags: Russia and Russian Technology Publications Although I guess that we should consider Mediaspray a competitor, I was impressed with Mediaspray's blog about PR in Russia. It's always good to see other agencies sharing their knowledge and expertise. As the company is driven by the same brains behind channel-e, I'm more than happy to give them a plug. --- ### IET awards open for entries - Published: 2009-04-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/04/iet-awards-open-for-entries/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The IET's innovation awards are open for entries. The awards will be presented at Lords Cricket Ground in November, a venue that should make for a fabulous night. As usual the awards cover a broad range of engineering disciplines: Asset Management Built Environment Electronics Emerging Technologies Information Technology Measurement in Action Power / Energy Product Design Security Software in Design Start-up Sustainability Team Telecommunications Transport The closing date for entries is 31st July 2009, and entries can be submitted via the IET website. --- ### Virtual IC exhibition - Published: 2009-04-15 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/04/virtual-ic-exhibition/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech I don't like virtual exhibitions. The reason for making a website look like an exhibition hall has always eluded me, particularly as virtual bars are far less fun than real ones. So when I saw an invite to IC Virtual 365, I was a little less than enthusiastic about the opportunity to check it out. When I got on the site, my existing prejudices were confirmed: I just don't see the point of pictures of stands and escalators, although fortunately little time was taken up loading these images. You also have to register, which does mean that Angel Business Communications can provide a flow of leads, but must discourage some potential visitors. The flash based system takes you fairly quickly to your area of interest (Angel publishes euroasia semiconductor and Solar, so the show is mainly about process technology), and with a few minor niggles - clicking on a company logo doesn't take you to their stand - the system works smoothly. I did, however, find myself wanting to get to the list of products/data on each stand, and felt that the pretty graphics sometimes stood between me and the information I wanted. A neat feature of the show was the rich video content, which definitely added to the experience. Overall, however, I think that IC Virtual 365 is an interesting experiment. By taking this approach, publishers (or should that be event organisers? ) can force registration and therefore create a source of leads. But there is clearly a lot... --- ### Editor interview - Rolf Sylvester-Hvid, Aktuel Elektronik - Published: 2009-04-14 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/04/editor-interview-rolf-sylvester-hvid-aktuel-elektronik/ - Categories: Electronics Media News - Tags: Denmark and Danish Technology Publications, Editor News and Updates, Journalists and Marketing Experts Interviews What do you most enjoy about your job? There are so many things to enjoy. From a technological point of view, it's always nice to have a continuous superstructure on top of the basic EE-scientist education. I get to see it all and talk to the most interesting people and companies in the business. This would not have been possible in a regular scientific/engineering job. Relaying this information to the industry is also very gratifying: I can actually see that companies are using the component, technologies, tools and processes that I'm recommending through Aktuel Elektronik. It's nice to know that even international manufacturors of globally accepted consumer-products are basing their product development on articles they read in Aktuel Elektronik. From a personal point of view I've managed to put myself in a position, where I'm free to plan my day exactly like I want to. Also travelling around Europe meeting fantastic people and "the family" of editorial collegues and PR-people is often heart-warming. I feel more comfortable around these people - who are fortunately very loyal to the business, so the contact is maintained for many years. Which areas of electronics interest you the most? All of them! It's very hard to separate the various issues of the electronics business, as they are so strongly linked. Components, EDA, manufacturing and test goes hand in hand. However in all cases I prefere the compact and limited solution that gets the job done. A humble microcontroller can be a fastastic component in... --- ### Elettronica Oggi gets new circulation certificate - Published: 2009-04-12 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/04/elettronica-oggi-gets-new-circulation-certificate/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications At a time when some publishers have moved away from certifying their circulation (TechInsights being the best example), it is good to see other publishers continuing a commitment to have their circulation audited. Elettronica Oggi has got a new certificate from Bureau Veritas. OK, so maybe it's not quite as good as a BPA audit, but from my point of view I think it is great that publishers are still prepared to invest the money in proving the quality of their circulation. --- ### ESC UK Extends call for abstracts deadline - Published: 2009-04-10 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2009/04/esc-uk-extends-call-for-abstracts-deadline/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications TechInsights has extended the deadline for abstracts until 17th April. All you "right up to the deadline" people, visit the ESC website to take advantage of this extension. --- ### Entries for university collaboration awards now open - Published: 2009-04-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/04/entries-for-university-collaboration-awards-now-open/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The Engineer Awards, which aim to reward excellence in collaboration between universities and industry are now open for entries. Both universities and industry partners that are involved in collaboration in the fields of engineering and technology can enter at www. theengineerawards. co. uk. The deadline for entries is Friday 17th July 2009. --- ### Do electronics professionals really want local language? - Published: 2009-04-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/04/do-electronics-professionals-really-want-local-language/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Surely engineers want to read in their local language? Perhaps this received wisdom is under challenge from a recent survey by MMG Publishing, which has driven them to drop the dual-language format of Electronics Sourcing Europe in favour of an entirely English publication. Although the announcement was made last month, I've held back on covering the news until I was able to get more details about the survey (I'm going to be using Twitter for short news items in the future). MMG has been kind enough to share the key details of the survey: 500 people interviewed Sample taken from new subscribers for Nov 08 and Jan 09 issues Only one person wanted to keep dual language format! It has been said I can be pretty cynical, so I do wonder if the survey was done to justify a decision that MMG had already made, but these results are so extreme that you cannot ignore them. No survey bias would have pushed things that far. Of course it's likely that a significant number of the respondents don't speak German as a first language (about 2/3 of the sample assuming that the distribution is the same as the readership in the Electronics Sourcing media pack). Additionally people that read pan-European titles are generally a self-selecting group that are more open to reading in English than the buyer population as a whole. Finally I could question whether it is the dual-language format that doesn't work, rather than local language. BUT just look... --- ### MMG to launch new website - Published: 2009-04-07 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/04/mmg-to-launch-new-website/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications MMG Publishing, are to launch a new website - ElectronicsBOM. com (NB site isn't yet up and running). The site will be targeted at purchasers, rather than engineers, making it an ideal partner for their current magazines, Electronics Sourcing and Electronics Sourcing Europe. The business model for the site is simple: they aim to make this a useful resource for purchasers by posting a large number of news stories (releases), with more than 2500 stories on the site from launch, and 10 or more new stories a day. As other sites focus on designers, rather than engineers, MMG reasons that they can make the best site for purchasing professionals in our industry. Companies pay one flat annual fee (we understand this will be £495 per annum) to be sent a lead whenever someone clicks on one of their stories. Will this work? I personally think the low-cost leads model will represent a great investment for many companies in our industry, particularly distributors and commodity product suppliers. I'm also really pleased that MMG have made my recent prediction of more lead-driven services come true. The real question is whether the site will attract sufficient users to generate an acceptable number of leads. Will users get frustrated when they get contacted if they access information on the site? If the site was aimed at engineers, I'd be sceptical, but as MMG has a clear focus on purchase professionals, who ultimately need to talk to sales people to do their jobs, I'm optimistic... --- ### Twittering Napier News - Published: 2009-04-03 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/04/twittering-napier-news/ - Categories: News About Napier I've started to use my Twitter feed (Mike_Maynard) for updates about Napier News. Let me know you find this useful, as I'm going to run it as a 2-month experiment before deciding whether to continue. --- ### The Findlay buyout - Published: 2009-03-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/the-findlay-acquisition/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Generally speaking I like to avoid any legal or financial issues on Napier News, but I feel I must make an exception regarding the acquisition of Findlay Publications (FPL) by management buy-out vehicle Findlay Media. Although I try to make sure all the stories are written from my own (somewhat biased) viewpoint, in this case I'm not in a position to make any insightful comments so I'm just going to include the text that Findlay Media executive director Ed Tranter sent me. The text does include a pitch for New Electronics, and although I don't want to give one magazine preferential treatment over another, but in these exceptional circumstance I thought it better to leave Ed's words unchanged. Onwards and upwards There has been much speculation and some degree of mischief-making surrounding New Electronics and the story behind Findlay Publications (FPL) fate. So, to put the record straight, this is what happened just two days before Christmas. Like many companies, FPL operated a final salary pension scheme. But the recent decline in global stock markets and growing pension fund servicing costs, saw the pension fund develop a rapidly deepening, multi-million pound ‘black hole’ deficit. Despite the company’s strong trading performance, its bank was not prepared to lend money simply to support the troubled final salary scheme and as a result, the bank withdrew its overdraft facility with no warning. Instead of the relaxing Christmas break they were planning, four members of FPL’s senior management team spent the holiday putting together... --- ### Electropages supplies news to iPhone users - Published: 2009-03-31 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2009/03/electropages-supplies-news-to-iphone-users/ - Categories: Electronics Media News Kudos to Electropages, who have just released an iPhone application to supply electronics industry news from their website. Although I'd agree that even a nine-year-old could write an iPhone application, I'm impressed that Electropages was smart enough to grab the app title "Electronics News" before anyone else - a name that will certainly ensure the popularity of their application! --- ### PIC32 wins award for Microchip - Published: 2009-03-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/pic32-wins-award-for-microchip/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News Congratulations to Microchip, who last night was named as the winner in the Microcontroller category of EDN's 19th Annual Innovation Awards for their PIC32 family. I first worked with the MIPS architecture just over 15 years ago, and to see the products that can be created with combination of this core coupled with Microchip's on-chip peripherals, development tools and support makes me realise the astounding rate of change and continuous improvement in our industry. --- ### Israeli military show - Published: 2009-03-30 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2009/03/israeli-military-show/ - Categories: Electronics Media News - Tags: Israel and Israeli Technology Publications, Shows and Events for B2B Tech Hi-Tech is organising a Military technologies conference on the 24th May 2009 to be held at the Events Centre at Kiryat Airport. This conference is part of a comprehensive programme of events organised by Hi Tech, including electronic supply and manufacturing; embedded systems; chip design; R&D: and wireless technologies. --- ### Call for papers - Wireless Congress 2009 - Published: 2009-03-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/call-for-papers-wireless-congress-2009/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications The organisers of the 6th Wireless Congress 2009: Systems & Applications (Elektronik magazine, the organisers of the electronica show and ZVEI) have issued a call for papers. The event will be held on October 21-22, 2009 in Munich, and will also include a table-top exhibition. Proposals can cover a wide range of topics from ZigBee and Bluetooth to WiMAX and WLANs. The deadline for submissions is 11th May 2009. --- ### Embedded World readership study - Published: 2009-03-25 - Modified: 2021-03-07 - URL: https://www.napierb2b.com/2009/03/embedded-world-readership-study/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Research for B2B Technology Marketers, Shows and Events for B2B Tech The organisers of Embedded World have released the results of their annual readership study. With the close ties the show has with Weka, it's probably not surprising that the top three titles are M&T, Elektronik and D&E. Equally unsurprising, Elektronik Praxis follows Weka's "big three". But then the results get interesting. The fifth most-read title - according to this survey - is Elektor, and E&E is the third-highest ranking non-Weka title. What does this all mean? Of course all the recent readership surveys have their limitations, and I could point to a number of different issues with the Embedded World methodology (for example there are several reasons why sample isn't likely to be representative of the German electronics industry as a whole). But it does still offer us some useful insights: perhaps we weren't going mad when we put Elektor on some clients' schedules, and naturally E&E are going to be pleased with such a good result so soon after their relaunch. There is one thing for sure - it guarantees that the German publishing landscape will remain interesting throughout 2009. --- ### Welcome to Alexander – another Napier baby - Published: 2009-03-25 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/03/welcome-to-alexander-another-napier-baby/ - Categories: News About Napier Everyone at Napier turned into complete softies yesterday when Alexis, who recently provided maternity cover for the irrepressible Emma, brought Alexander into work. Alexander is Alexis' second child, with a wonderful calm temperament - not a single cry or whinge, even when I was holding him! --- ### Does location matter? - Published: 2009-03-25 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2009/03/does-location-matter/ - Categories: News About Napier As someone who is lucky enough to live and work by the sea and next to the wonderful South Downs, which are soon to be designated a national park, I definitely believe location is important. When it comes to business, however, I believe that communications technology makes the location of your office pretty irrelevant. Yet we've just opened an office in London. So how do I explain the need for a London office? Um... can I get back to you on that one? --- ### Napier are stars! - Published: 2009-03-22 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/03/napier-are-stars/ - Categories: News About Napier - Tags: B2B Technology Awards Many thanks to Constant Contact, who named Napier as an email marketing "All Star" in their 2008 awards. It's always nice to be recognised! --- ### Call for papers - ESC UK - Published: 2009-03-21 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2009/03/call-for-papers-esc-uk/ - Categories: Electronics Media News - Tags: Call for Papers, UK and British Technology Publications TechInsights has issued a call for papers for the Embedded Systems Conference UK, which will be held on 6th to 8th October 6 2009 at FIVE International Show Centre, Farnborough, UK. The organisers plan 40+ classes; in 60 minute, 2-hour or half-day (3-hour) sessions. With a new venue this year, it will be interesting to see if TechInsights can entice UK engineers to overcome their natural agoraphobia, leave the office and visit ESC. Historically the conference is the best part of this combined conference and show, so I'd recommend submitting an abstract, which is due in by 10th April 2009. --- ### CeBIT claims success - Published: 2009-03-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/cebit-claims-success/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of CeBIT have claimed that the show delivered a "positive message" to the industry, despite a 20% drop in visitors. With a claim of an increased number of trade visitors, CeBIT is effectively saying that the students, hangers-on and freebie hunters who bolstered the numbers in previous years were not worth attracting. Although the numbers are down, I'm sure most exhibitors at CeBIT would welcome a more focused show that attracts quality attendees, and let's be honest, 400 000 visitors is a big number, even when spread across the Hannover Messe. A postive message? Well 20% down is hard to justify as positive, but maybe this recession will help the event deliver long-term benefits in terms of visitor quality to the more than 4000 exhibitors. --- ### Analyse me, analyse my blog - Published: 2009-03-20 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/03/analyse-me-analyse-my-blog/ - Categories: Marketing Blog Just a little bit of fun thanks to Business Week, which pointed me to Typealyzer, a site that claims to be able to tell you "what personality is behind that blog". Apparently Mick Elliott is a Duty Fulfiller (responsible and hardworking type), Richard Wilson is a Visionary (charming and trend savvy type), and David Manners is an Executive (direct and assertive type). Judging by these assessments, it's a fairly accurate tool. I was also pleased to see that it thought I was an organizing and efficient type! --- ### Embedded World reports good numbers - Published: 2009-03-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/embedded-world-reports-good-numbers/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of Embedded World have reported a 5% increase in exhibitors to 704 and only a small fall in visitor numbers over last year. 15,850 visitors attended the show this year, down on 2008, but ahead of 2007. Given the current economic situation, this has to be seen as a real achievement. Sadly it was the first time for more than 12 years that I've had to miss Embedded World. If you missed the event this year, don't worry, you can get a flavour of the event in the clip below. --- ### Editor interview - Michael Brunn - Published: 2009-03-19 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/03/editor-interview-michael-brunn/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Germany and German Tech Publications, Journalists and Marketing Experts Interviews The relaunch of E&E is a huge change of direction for the magazine. Why did publish industry believe this was needed? Media use has changed dramatically the last view years. Workaday life is dominated by time pressure and new digital media formats compete with print. As a consequence, publishing houses are forced to reconsider their magazine concepts and to redefine their positioning. With the concept of a print-magazine that provides fascination as well as even high utility in combination with our new digital newsletter E&E WEEK containing all the product news and current market-information, publish-industry is well prepared for this change. What has been the response to the new magazine and to E&Eweek from readers? This is very encouraging and overwhelming: We just got positive and constructive feedback so far. Apparently with the new concept we did get exactly the point and reach our core target group. People mainly mentioned the fresh layout, independent editorial content and the interplay between print and the E&Eweek. E&Eweek has only attracted a couple of advertisers so far. What do you think has prevented others from trying the new format? After seven issues of E&Eweek I am absolutely convinced, that the positive feedback of our readers will lead to success in advertising. Especially in Germany it is very difficult to convince people of something new – and it is even harder in times of an economical downturn. One criticism of E&Eweek is that although it looks great, there are no active hyperlinks in the... --- ### Technik Report relaunches - Published: 2009-03-14 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/technik-report-relaunches/ - Categories: Electronics Media News - Tags: Austria and Austrian Tech Publications The austrian title, Technik Report, is relaunching, promising improved content with a clear focus on manufacturing and automation and enhanced editorial that is all packaged in a "clean, fresh layout". --- ### Top UK Magazines on Twitter - Published: 2009-03-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/top-uk-magazines-on-twitter/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Thanks to Richard Wilson for this list of the top UK magazines on Twitter. Followers are still way below subscribers, but growing continuously and I'll be interested to see at what level the number of followers begins to level out. In the meantime, make sure you follow Richard (Twitter name EWcom) to make sure he gets a good ranking on the league table when Media UK realise he has a twitter account. --- ### John Schirmer joins SupplyFrame - Published: 2009-03-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/john-schirmer-joins-supplyframe/ - Categories: Electronics Media News - Tags: USA and American Publications SupplyFrame has lured John Schirmer away from Yahoo! to take a new role as VP of Worldwide Sales for SupplyFrame. Whilst the cynics might point to the current troubles at Yahoo! , I'm not so negative (for once! ). To attract a director of sales away from Yahoo! must mean he saw something he really liked at SupplyFrame. Additionally the B2B sector tends to lag B2C when it comes to online innovation, so I'm looking forward to lots of new online initiatives within SupplyFrame and ultimately throughout our industry. --- ### Napier's industry newsfeed - Published: 2009-03-10 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/03/napiers-industry-newsfeed/ - Categories: News About Napier I've been running an internal newsfeed for a long time, highlighting industry news; coverage of our clients and their compeitors; and a mix of interesting online articles about marketing. If anyone is interested, they are welcome to point their RSS reader at my Google Reader feed: http://www. google. com/reader/shared/15181653306294676639 --- ### IAB behavioral advertising guidelines - Published: 2009-03-07 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2009/03/iab-behavioral-advertising-guidelines/ - Categories: Marketing Blog The BBC reports that the Internet Advertising Bureau (IAB) has introduced a set of guidelines for behavioral advertising. Behavioral advertising covers a wide spectrum of marketing activities, with these guidelines clearly aimed at the "track everything you do online until we know your life better than you do" techniques like the controversial Phorm service so loved by my own ISP, BT. Today online advertising in the electronics industry is dominated by the pay-per-impression model that is simple but reletively untargeted. I'm sure that in years to come behavioral targeting will allow me to buy ads that only reach engineers who have read stories about specific techologies or products (tracked over several sites), so these guidelins will prove important as the foundations for what I'd call true behavioural advertising are laid in the electronics industry. --- ### Napier research in the press - Published: 2009-03-02 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/03/napier-research-in-the-press/ - Categories: News About Napier - Tags: Netherlands and Dutch Technology Publications, Research for B2B Technology Marketers Thanks to elektronik + embedded systems who published an article about Napier's recent distribution survey in the distribution feature in their first issue of this year. Our research was picked up by experienced freelance journalist Theo Van Gelder, who wrote a great article on the subject. Although I write a fair number of articles that get published with client bylines, it is always nice to get a credit in print! --- ### Call for papers - SPS/IPC/Drives - Published: 2009-03-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/03/call-for-papers-spsipcdrives/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of SPS/IPC/Drives have issued a call for papers, and are particularly keen to see profitability, flexibility, dependability and competitiveness of automation technology covered as they consider them to be the key topics for users of automation. The deadline for submissions is 4th May 2009, and you need to submit using the online form. --- ### Electronicstalk to add new features - Published: 2009-03-01 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/03/electronicstalk-to-add-new-features/ - Categories: Electronics Media News as one of the first online-only publications, I'm always interested in what Electronicstalk does to develop the site. Although the site remains important, I've been pretty critical of some decisions - particularly charges for inclusion of images with stories. The site promises that for companies that advertise or take the leads service, the ability to request a sales call, send an email, download a technical specification, brochure or any other relevant literature, as well as being able to click through directly to the company website will be added to their pages on Electronicstalk. I'm really not sure that this is a good idea: surely a company's own website should be the destination for most of this material? If customers were genuinely interested, wouldn't they be keen to go to the company's website, rather than access a subset of material on Electronicstalk? Don't get me wrong - I still think Electronicstalk does a good job. In fact I'd predict that other websites will begin to offer leads packages in 2009 - it's a good source of revenue, and the leads can be extremely valuable. But I worry that Electronicstalk is struggling to find ways to grow its revenue. It's nice to report that the new innovations are free to all customers, but I wonder how much value they really will have. I'm sure that this year will be interesting as we watch models for increasing online revenue being tried out by different publishers and try to work out which ones give... --- ### New blog from South Africa - Published: 2009-02-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/02/new-blog-from-south-africa/ - Categories: Electronics Media News In the past I've questioned why blogs appear to have had so little influence on the electronics media to date. Perhaps this is going to change in 2009 - this month I've already highlighted that Electronics Weekly has relaunched their startup blog, and launched a new open source blog. Now EE Publishers in South Africa have launched "The best from EE Publishers... " blog. Several of the posts link to audio content, making it a true multi-media platform. The broad portfolio of magazines (EngineerIT, Energize, Vector and PositionIT) mean that the blog is pretty broad-based, but perhaps we are seeing signs of blogs taking off in our industry. --- ### The Engineer awards open for nominations - Published: 2009-02-25 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2009/02/the-engineer-awards-open-for-nominations/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The Engineer has opened its 2009 awards for nominations. These awards are aimed specifically to reward excellence in collaboration between universities and industry, and include a wide range of categories, and rather strangely bundles consumer and electronics into a single category. The awards will be presented on Friday 4th December at The Royal Society, London, and you can enter by visiting the Engineer awards website. --- ### Call for papers - International Automotive Electronics Congress - Published: 2009-02-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/02/call-for-papers-international-automotive-electronics-congress/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications Reed Electronics Group has issued a call for papers for the 6th annual International Automotive Electronics Congress to be held in Paris, France on 17th and 18th November 2009. Key topic areas are Electric and Hybrid vehicles; Telematics/Infotainment; Energy Saving; Active Safety/ADAS/MEMS; and Embedded systems and Standardisation. Submissions need to be made to visinoni. monica@wanadoo. fr by 2nd March 2009. --- ### DATE joins with ARTEMISIA to boost attendance - Published: 2009-02-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/02/date-joins-with-artemisia-to-boost-attendance/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech This year Design, Automation & Test in Europe (DATE) will join with the ARTEMISIA Association to stage a joint conference to be held in Nice, France on 20th to 24th April 2009. , with the aim of achieving more than 5,000 attendees. This makes a lot of sense. Although focused conferences like DATE continue to attract high-quality delegates, the trade show industry remains fragile. Although there is by no means complete overlap, I'm sure that the synergies between DATE and ARTEMISIA will ensure the success of this joint venture. --- ### New Italian T&M site - Published: 2009-02-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/02/new-italian-tm-site/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Although it has been running quietly since September 2008, Vertigo s. r. l. has only just formally launched www. StrumentazioneElettronica. it, the only dedicated electronics test and measurement website in Italy. The site has a clean, clear look, and is built on Joomla, the popular CMS system. With Stefano Cazzani editing the site, I'm also confident that www. StrumentazioneElettronica. it will have compelling editorial. The site features some reader interaction through comments on stories, and promises more social media features soon. It's great to see new launches, particularly when the Internet allows a focused vertical title to be launched that probably wouldn't be viable as a print publication. --- ### National chip week - Published: 2009-02-09 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2009/02/national-chip-week/ - Categories: Electronics Media News I was really excited to hear that this week is National Chip Week in the UK. Finally: recognition for the electronics industry. Sadly it turns out that the Potato Council (yes we really have a Potato Council) is promoting what most of the world calls fries... . . --- ### Ray Ridley announces new power supply workshops - Published: 2009-02-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/02/ray-ridley-announces-new-power-supply-workshops/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The well-known Dr. Ray Ridley will be running his four-day power supply workshops from 30th March to 2nd April at the Mercure Meriadeck Hotel, Bordeaux, France. Anyone in the power industry will know about this high-quality training that offers both theoretical study and practical experiments. Attendees will also receive a copy of POWER 4-5-6 software. --- ### Future Horizons launch seminar to explain the economics of the IC industry - Published: 2009-02-06 - Modified: 2014-08-13 - URL: https://www.napierb2b.com/2009/02/future-horizons-launch-seminar-to-explain-the-economics-of-the-ic-industry/ - Categories: Electronics Media News - Tags: Napier Client News, Shows and Events for B2B Tech, UK and British Technology Publications Future Horizons is going to run the Integrated Circuit Economics Seminar that they have already conducted as in-house training for several clients as a public seminar on 17th March 2009 at the Hilton London Olympia, London, UK. The seminar promises to tell you "everything you ever wanted to know about the IC industry economic fundamentals" and will also offer "strategies for success"! --- ### Napier Review of 2008 - Published: 2009-02-06 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/02/napier-review-of-2008/ - Categories: News About Napier Every year I pull together a review of what has happend in the European electronics media by collating the posts on Napier News. The Napier News Review of 2008 has just been completed, simply click here to collect your copy. --- ### Editor interview - Maurizio Del Corso, Firmware - Published: 2009-02-06 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2009/02/editor-interview-maurizio-del-corso-firmware/ - Categories: Electronics Media News - Tags: Italy and Italian Publications, Journalists and Marketing Experts Interviews What do you most enjoy about your job? I manage the contents of a magazine dedicated to the programmable electronic devices, which means I'm constantly updated and in touch with both the key suppliers and also with the designers and engineers that use these technologies in devices. This is what I enjoy in my job: to be active part in the spreading technologies and to see them applied in the most varied applications. Which areas of electronics interest you the most? Personally I’m interested in all of things that are electronics, but for sure, the area that I prefer is microcontrollers. Lately with the coming of the multi-Core systems this topic is even more interesting! Readers have to pay for their copies of Firmware. Why would a reader pay for a magazine when there are a number of free ones available? The articles published on Firmware magazine are written by designers skilled the electronics. Due this, the contents are very different from controlled circulation magazines that usually take contributions supplied from vendors. However we also have a mailing so lots of engineers receive Firmware every month, free of charge. How do you cater for both people who work in electronics and people for whom electronics is a hobby? The readers of Firmware are mostly engineers because the contents are technically complex and beyond the capacity of those for whom electronics is a hobby. For the hobbyists we have other magazines like Fare Elettronica (www. farelettronica. com) and “L’elettronica di Mr... --- ### E&E Week - the first two issues - Published: 2009-02-05 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/02/ee-week-the-first-two-issues/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Last November I talked about E&E's ambitious plans to relaunch the magazine and begin publishing E&E Week, an electronic-only news title. We've now seen the first couple of issues, and I wanted to say that I was really impressed with E&E Week. The publication looks great, and is really easy to skim through, whether on screen or in print. There is a good collection of news stories, covering four pages, and it is so much more pleasant than navigating through a news website or trawling an RSS feed. It is a great mix of industry news, new products and events listings. If you read Napier News, you'll know I strongly believe that electronic magazines are going to be enormously important for our industry in the next few years, and E&E Week is one of the titles I like the most. Of course cynics will point to the lack of advertising in E&E Week, but I'm not surprised, given the seismic changes at E&E over the past three months: it will be interesting to see if the magazine can generate a good revenue stream from E&E Week by the middle of the year: check back on Napier News to find out how it is doing! --- ### Italian portal relaunched - Published: 2009-02-04 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2009/02/italian-portal-relaunched/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Fiera Milano Editore S. p. A. have redesigned the www. ilb2b. it portal. The new site provides easy access to content from Elettronica Oggi, EO Embedded and EO News, as well as automation, mechanical and environmental titles. It's great to see that the site hasn't just been launched - Fiera Milano Editore have asked people to give them feedback on the new design in an online survey. --- ### ESC and IP/SOC 09 to join in Grenoble - Published: 2009-02-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/02/esc-and-ipsoc-09-to-join-in-grenoble/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech This year Embedded Systems Conference and IP/SoC 09 (IP-Based System Design) will be held together in Grenoble, on 1st to 3rd December 2009. This makes sense as both events are reletively small and ESC needs to find an alternative venue because electronica is only held on alternate years. The link is even less surprising, as TechInsights own a 19% stake in Design Reuse, the organisers of IP/SoC. The organisers hope that the attendees with overlap significantly, although I'm not convinced of a huge overlap, although the joint event will definitely benefit many exhibitors who would want to reach both audiences. --- ### German courts review Google Adwords - Published: 2009-02-04 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2009/02/german-courts-review-google-adwords/ - Categories: Marketing Blog I was pleased to see the German courts taking a reasonable line over the use of trademarks and company names as Google Adwords keywords, and interested to see some of the cases reported were from our industry. In Germany trademarks typically receive strong legal protection. As I'm not a lawyer, I'd strongly recommend you check out the report on the Marketing Law site. --- ### EPD hires technical editor - Published: 2009-02-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/02/epd-hires-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Electronic Product Design has appointed Dr. Kriteshwar Kaur Kohli to the role of technical editor, hopefully giving some respite to the overworked Tim Fryer, who has been covering at the publication since Caroline Hayes departed. It's good to see IML investing in its editorial team and putting paid to rumours that the company was trying to cut costs by reducing the number of editors they employ. In fact the whisper we hear is that IML wanted to make this appointment some time ago, and it was other factors that delayed Dr. Kohli starting. --- ### Embedded Masterclass enters 10th year - Published: 2009-01-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/embedded-masterclass-enters-10th-year/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The Embedded Masterclass, the UK event that covers embedded tools and technologies will celebrate its 10th anniversary this year. The dual-location event will be held on 7th May in Cambridge and 12th May in Bristol, and will include in-depth workshops on Embedded Linux, Developing Graphical user Interfaces for Embedded Systems and Improving Real-Time Behaviour for Reliable Systems, as well as a comprehensive presentation programme. I'm really pleased to see a successful event running in the UK, and the Embedded Masterclass proves that engineers in the UK really do attend events! --- ### Call for papers - SAME 2009 - Published: 2009-01-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/call-for-papers-same-2009/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of SAME 2009, which will be held on 22nd and 23rd September 2009 in beautiful Sophia Antipolis, France have issued a call for papers. The main topic of the forum is "Wireless Technology in daily life". Submissions are due by 24th April 2009. For the first time, SAME will be co-located with FDL (Forum on specification & Design Languages) and DASIP (Conference on Design and Architectures for Signal and Image Processing), giving you even more reasons to visit one of the most wonderful parts of Europe in September! . --- ### Call for presentations - IAE 2009 - Published: 2009-01-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/call-for-presentations-iae-2009/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech Reed, the organisers of the International Automotive Electronics Congress has issued a call for papers. Papers are due by 2nd March, and should be sent to Monica Visinoni, Event Manager (visinoni. monica@wanadoo. fr). --- ### Riccardo Busetto looks at cables - Published: 2009-01-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/riccardo-busetto-looks-at-cables/ - Categories: Electronics Media News - Tags: Editor News and Updates, Italy and Italian Publications Riccardo Busetto has been appointed editor-in-chief of Connessioni & Cablaggi - the Italian cables and connections magazine. He will also remain editor-in-chief of PCB Magazine, as well as being a senior editor for Selezione di Elettronica and contributing to the websites B2B24. it and Elettronicanews. it. --- ### Happy birthday Apple Mac! - Published: 2009-01-24 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2009/01/happy-birthday-apple-mac/ - Categories: Electronics Media News We do quite a lot of design work for print, online and video, so I couldn't let today go past without wishing the Apple Mac a happy 25th Birthday. Happy Birthday Mac! --- ### New Electronics adds video to email newsletter - Published: 2009-01-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/new-electronics-adds-video-to-email-newsletter/ - Categories: Electronics Media News - Tags: UK and British Technology Publications The New Electronics weekly email newsletter has added additional "commercial opportunities" - i. e. they've created new advertising slots. In addition to conventional banners and skyscrapers, advertisers can now buy advertorial promotion in the form of Sponsors News and Video of the Week. This follows the trend I've seen where email newsletters are increasing the text-based advertising, because text drives more clicks, although the idea of video of the week is a creative idea. The newsletter has relatively small circulation of 11,200, but I'm told that the subscribers are 100% opt-ins, which should mean a decent open rate. I also understand that the New Electronics Website will be significantly revamped during this quarter - keep checking Napier News for more information. --- ### Did I miss something? - Published: 2009-01-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/did-i-miss-something/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I must have missed a release at some point. I got a release telling me that "National Electronics Week delivers ‘best value’ for UK electronics professionals" and despite the uninspiring title I began to read. Now I'm really hoping that National Electronics Week is a success - and definitely believe that the partnership with Electronics Weekly to launch EW Live! is a great move to try to attract semiconductor companies to the event. But you have to be realistic that attracting visitors is tough in the UK. Then, however, I saw that Richard Noble will be at the event. How had I missed that he would be there? If you're not an engineer, you might not know who I'm talking about. But if you are you'll know. And he will be at the show! Richard "my car did 763mph" Noble. Richard "my JCB diesel car did 350mph, and that was because the tyres weren't rated to go any faster" Noble! Richard "I'm now working on a project to design a car that does 0-1000mph in 40 seconds" Noble! ! ! ! What other reasons do you need to attend? --- ### Pro-Talk asks how much they can charge - Published: 2009-01-23 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2009/01/pro-talk-asks-how-much-they-can-charge/ - Categories: Electronics Media News - Tags: Video Marketing in B2B Technology I wasn't convinced that charging for images was a good idea, when Electronics Talk and the other Pro-Talk sites redesigned. Agencies have now been asked to complete a survey from Pro-Talk to fine a fair price for publishing images, videos and slide shows. Although I'd be the first to say that media owners have to make a profit, I am really not sure that Pro-Talk is taking the right approach. The undoubted success of sites like Electronics Talk has primarily been driven by two factors: SEO and email . Unless paying the fixed monthly charge includes a package to drive additional traffic, I'm not convinced that companies will see a significant benefit in posting images and videos. This doesn't mean I can see no value in paying for online videos or slide shows. If videos were charged on a pay-per-view basis, incentivising the website to drive relevant traffic, the situation would be very different. Sadly I suspect this isn't going to happen in the near future. --- ### Call for Papers DSNOC'09 at DATE - Published: 2009-01-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/call-for-papers-dsnoc09-at-date/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of DATE 09, which will be held in Nice, France, on 24th April 2009, have issued a call for papers for DSNOC'09, the Friday workshop on Diagnostic Services in Network-on-Chips Test, Debug, and On-Line Monitoring. Papers must be submitted by 10th February to Axel Jantsch, the Program Chair (axel@kth. se) --- ### Google drops print advertising programme - Published: 2009-01-22 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2009/01/google-drops-print-advertising-programme/ - Categories: Marketing Blog - Tags: SEO for B2B Technology Marketers Google has given up trying to act as an advertising agency for certain print publications: maybe online really is a good idea! What initially appeared as a logical idea - Google could sell an print advert by splitting it up and selling to several advertisers - didn't work. Personally I'm glad that they've stopped: I felt it was creating a page of classified adverts, rather than a completely new model for print advertising. An approach that works online doesn't necessarily work in print, a fact that Google and its advertising customers have recognised. --- ### New industrial title launches in Ireland - Published: 2009-01-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/1033/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Ireland & Irish Technology Publications “Industrial Plant & Equipment Ireland”, a new magazine covering both the Republic and Northern Ireland (and the sister title to the IP&E) will launch with a Feb/Mar 09 issue, and will publish three further print issues in 2009 (Apr/May, Jun/Jul and Oct/Nov), and will be edited by Tim McManan-Smith. It's always great to see new launches, and I'd like to wish this new title the very best of luck. --- ### Print is still important for online businesses - Published: 2009-01-17 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2009/01/print-is-still-important-for-online-businesses/ - Categories: Marketing Blog Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet they still mail out lots of copies of their printed catalogue (I got five last time! ) - an expensive project. I was therefore interested to read Mick Eliott talking about the increased size of the catalogue: it's another reason to not try to find the "best" marketing channel, but to create integrated campaigns that make use of each marketing discipline and media to its best advantage. --- ### CeBIT tries to coin "Webciety" - Published: 2009-01-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/cebit-tries-to-coin-webciety/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech I cringed when I saw that the organisers of CeBIT were using "Webciety" as a "trend topic" for 2009. Maybe I'm not young and trendy enough to understand, but the term just sounds horrible. I can understand that there is a benefit of creating a word, as Google should (and today it does) return the CeBIT site as the first result for "webciety", although you need people to want to search for the term. I was also amused to see in the email I received today from the organisers that even after explaining that the word is based on "web" and "society" (if you feel you need to explain it, then perhaps it isn't a great term) they preferred to use "web society" than "webciety" later in the email! --- ### IEE appoints new editor-in-chief - Published: 2009-01-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2009/01/iee-appoints-new-editor-in-chief/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications, Napier Client News The new editor-in-chief of IEE Automatisierung + Datentechnik is Harald Wollstadt. Harald comes to IEE with an extremely strong CV, having previously held editor-in-chief roles for Drives & Motion and T2M. --- ### Reed launches e-NEPCON - Published: 2009-01-06 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2009/01/reed-launches-e-nepcon/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Although NEPCON UK is consigned to the past, European engineers can still get part of the NEPCON experience by logging on to the new e-NEPCON site launched by Reed Exhibitions. Interestingly although the site is branded e-NEPCON, Reed has decided to register www. enepcon. com - without the hyphen. It will be interesting to see if any enterprising domain squatter gets www. e-nepcon. com before Reed realises! (and yes it really was still available when I wrote this post). --- ### Domotechnica Istanbul - Published: 2008-12-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/domotechnica-istanbul/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Turkey has quietly become a the key European countries for consumer electronics, and you'll be able to find out more and reach Turkish engineers at Domotechnica Istanbul - a sister show the the Cologne event. The show is being organised by Koelnmesse and Forum Fair, a local Turkish organizer, and will be held from April 16th to 19th 2009. --- ### LEM nominated for another award - Published: 2008-12-21 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/12/lem-nominated-for-another-award/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News LEM has been nominated for another award. WiLEM, the company's wireless energy meter that helps people reduce their electricity consumption has been shortlisted for the ElektroData product of the year 2008. Congratulations and good luck to all at LEM! --- ### Luke Collins returns to the IET - Published: 2008-12-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/luke-collins-returns-to-the-iet/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Luke Collins, who edited the features section of the IEE Review a few years ago has returned to the Institute (which is now the IET) to edit the communications section of E & T. Luke has an amazing background, having been editor of Electronics Times as well as viewing the industry from a different point of view as a principal analyst at Dataquest. Luke is interested in interesting stories from freelancers and is easy to contact via the communications. editor@theiet. org email address. --- ### Literature management problems….solved! - Published: 2008-12-12 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/12/literature-management-problemssolved/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics Having held both client-side and agency-side roles, I know that sometimes it's the simple things that make marketing difficult, and that literature management is a particularly challenging problem. Even though the Internet has simplified the problem significantly, getting the right literature - both electronic and printed - to the sales channel quickly and efficiently is still a challenge. I have been lucky enough to be involved in a project to deliver a system to manage literature requests for one of our clients, helping specify some of the functionality, and was really impressed at the system created by the software company. Sales people and distributors can request printed brochures, flyers, seminar invites and other literature online, as well as downloading digital versions. The system automates the shipping process and tracks costs. The client used a company called the Dopla Group, who can deliver similar bespoke systems tailored to the needs of our industry. For more information, contact me and I'd be happy to put you in contact with the clever programmers at the Dopla Group. --- ### Heat maps show what people see - Published: 2008-12-11 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/12/heat-maps-show-what-people-see/ - Categories: Marketing Blog I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented with a screen to view. The product claims to be based on results from real eye tracking services and whilst it is not the same as an eye-tracking study, given that you can try it free on the web the price is very attractive. You simply upload a graphic file, so it can be used for ads, websites and any other marketing graphics. I ran a couple of websites through the system. Here's the eye tracking for Napier's website: And here's the results for Elektroniknet. de: Of course one of the big drawbacks is that the system works of static images, so can't take account of any video or animation on the site. I'd be interested to hear what you think of the tool, and whether you have a project where you use it. --- ### Call for papers - Batteries 2009 - Published: 2008-12-11 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2008/12/call-for-papers-batteries-2009/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech After the success of the Batteries show in 2008, the organisers have issued a call for papers. An abstract, which should be sent as a pdf file to c. pillot@avicenne. com & visinoni. monica@wanadoo. fr, is due by 30th January 2009. --- ### What's new in mobile? - Published: 2008-12-09 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2008/12/whats-new-in-mobile/ - Categories: Electronics Media News - Tags: Editor News and Updates Laurence Marchini, former Editor of Electronics Express and Electronicstalk and proof that editors can work remotely (he edited UK-based Electronicstalk from Australia! ) has teamed with Stuart Willett and Ian Channing to launch What's New In Mobile. The site isn't yet up and running - it will be launched in February 2009 to coincide with 3GSM - but I'd expect a similar approach to Electronicstalk, with wide coverage releases about mobile communications. In addition to display ads, the site will offer advertorials that include longer stories, and multimedia content, such as additional photography, slide shows and even video. Interestingly the site promises to cover topics “from chipsets to handsets – and beyond”, with product coverage including components and Antennae. As always it is great to see launches of new media that cover our industry. Having just written a post about the launch of Medtronic Journal, I'm more than ever convinced that vertical titles offer the best opportunities for publishers over the next year or so. Hopefully this site will make money, and I'll be interested to see how What's New in Mobile manages to differentiate the free editorial and paid-for advertorial. This approach of offering photos in editorial, with payment for longer articles and multimedia seems like a great model for today, although it may be a challenge to position video as "premium content" in a 2 to 3 years time. --- ### New medical technology journal - Published: 2008-12-09 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2008/12/new-medical-technology-journal/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Beam Verlag, publishers of a number of electronics titles including HF Praxis and RF & Wireless Europe, launched >Meditronic Journal in October. The magazine focuses on the development of medical electronic equipment, providing an ideal vehicle for promoting to one of the few end markets that is still growing. Published in German, the title has a reletively modest distribution of 4000, but if it is managed as well as the other Beam titles, the circulation is likely to be well targeted. It's always good to see new titles being launched, and I suspect that like Meditronic Journal, most new launches over the next couple of years will address specific vertical niches. --- ### Napier News policy on comments - Published: 2008-12-09 - Modified: 2015-04-13 - URL: https://www.napierb2b.com/2008/12/napier-news-policy-on-comments/ - Categories: News About Napier I thought it might be a good idea to publish my policy on approving and removing comments to ensure everyone understands my approach. You can view the policy here. --- ### SPS/IPC/DRIVES 2008 breaks records - Published: 2008-12-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/spsipcdrives-2008-breaks-records/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Despite the poor economy, the SPS/IPC/DRIVES 2008 show attracted 48,105 visitors, more than any previous year. I'm amazed that the organisers can deliver an increased number of visitors, and really pleased to see the show continue to grow. The even attracted 1,386 exhibitors, as well as running the comprehensive conference programme of presentations and tutorials. The event will be held next year from 24th to 26th November 2009 at the Nuremberg exhibition centre. --- ### SupplyFrame signs Nick Walker - Published: 2008-12-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/supplyframe-signs-nick-walker/ - Categories: Electronics Media News Nick Walker has been signed as the SupplyFrame sales representative for Europe. SupplyFrame claims to be "the largest and fastest growing content and advertising network dedicated to the information needs of design engineers and procurement professionals in the electronics industry. " Their traffic figures are certainly impressive, but the most shocking thing is how they have "got" the importance of promoting traffic figures whereas the large publishers seem to be way behind (I hate to point this out, but EDN. com seems to want to hide their figures, and if you go to EETimes. com, the figures for the US site are somewhat unhelpfully from April 2007! ). --- ### Opencores.org partners with Elektroniktidningen - Published: 2008-12-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/opencoresorg-partners-with-elektroniktidningen/ - Categories: Electronics Media News - Tags: Sweden and Swedish Tech Publications It was good to see the guys at opencores. org choose Elektroniktidningen's sales force to sell advertising on the site. It's a perfect vehicle for promoting EDA tools, FPGAs and ASICs, and I'm sure that the partnership will boost funding to expand this innovative site. --- ### Online translation service detects language automatically - Published: 2008-12-04 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/12/online-translation-service-detects-language-automatically/ - Categories: Marketing Blog I've always been quick to point out the problems with machine translation, but still use services such as Babelfish for "gisting" (getting the gist of something written in another language). I'm now moving to use Frengly, simply because it will cleverly detect the source language. Like all of these services, it can be very useful, but won't be worrying our team of more than 30 translators - a quick test translation revealed that at the start of the year IDT "announced that the first PCIe ® switch in the industry family samples that are tailored to the requirements connection the data and control plane of sophisticated communications applications tailored". In a way the poor quality of automatic translations is a good thing - it makes me feel much better about my somewhat limited abilities to speak French and German! --- ### The future according to Chris Edwards - Published: 2008-12-04 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/12/the-future-according-to-chris-edwards/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers I really liked this presentation about the future of our industry that Chris has recently posted to slideshare. It's a great overview of the technological challenges facing the industry that is presented in a way that non-engineers can understand. --- ### IET editor wins award - Published: 2008-12-03 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/iet-editor-wins-award/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Editor News and Updates, UK and British Technology Publications I often feel that the technical B2B magazines are under-rated by people outside of the industry. But here's some good news: Dickon Ross, editor of the IET magazine E&T, has been named Editor of the Year at the prestigious British Society of Magazine Editors Awards. Dickon has done a great job at the IET, and he launched and still edits Flipside, a magazine that aims to excite children (including my young son that loves the title) about engineering. It's great to see a editor in our industry recognised with an award, and I'm particularly pleased to see Dickon win as he is an editor with a great record of radical innovations as well as driving continuous improvement. --- ### Quick guide to Google Adwords - Published: 2008-12-03 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/12/quick-guide-to-google-adwords/ - Categories: Marketing Blog I saw this neat little article covering the "Ten Mistakes You Can't Afford To Make With Google Adwords" and although it's not technically about the European electronics media, I thought it would be great information for any Napier News readers considering starting a Google PPC campaign. Another nice article on the site discusses the accuracy of email open rates - something I have spent a lot of time looking at with clients as although it's nice to get precise numbers, often the open rate doesn't reflect the number of people reading the email. --- ### Google SearchWiki says beta is uncool - Published: 2008-12-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/google-searchwiki-says-beta-is-uncool/ - Categories: Electronics Media News Google launched the "SearchWiki" feature last week, which enables you to promote results for searches or eliminate sites from future search results. I see this as a big deal for anyone in marketing: although you can get access to other people's comments, I think the main use for this tool will be as a way of assessing the effectiveness of Google's algorithm. I am sure that the engineers at Google will be tweaking their search algorithms to match the results users are creating manually with the new buttons. An additional development is the ability to comment on sites. You can also see others' comments (although this is a couple of clicks away). What does this mean to anyone involved in marketing? Well almost any innovation is seen by spammers as an opportunity, and the comments are no exception: TechCrunch has already highlighted the problem of spam comments on their search results. Also I'm sure that there are people madly clicking on particular companies' results to promote them and try and boost their position on natural searches (although hopefully the engineers at Google are smart enough to filter this activity out). Finally by not slapping the ubiquitous "beta" badge on the feature, maybe Google is signalling that for online sites, Beta is no longer cool! --- ### Penwell to launch new photovoltaics publication - Published: 2008-12-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/12/penwell-to-launch-new-photovoltaics-publication/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News PennWell will launch the new bimonthly publication Photovoltaics World in March 2009. The launch ties in with the announcement that they will also run Photovoltaics World Exhibitions in the U. S. and Europe beginning in 2010. The new exhibitions will be held in conjunction with the company’s existing Renewable Energy World Conferences & Exhibitions. The move is clearly logical - Penwell have a strong portfolio of related titles, including Solid State Technology and Renewable Energy World, and the extension of the existing shows makes sense. If photovoltaics do grow as quickly as some analysts predict, then this will be a very successful launch. Living in England, however, what I really want is more research on capturing the energy of falling raindrops! --- ### Batteries booming! - Published: 2008-12-01 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2008/12/batteries-booming/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech Despite the general gloom, BATTERIES 2008 saw a 25% growth in attendance this year, and will be moving to CANNES-MANDELIEU Congress Centre in 2009. It's great to see that some areas of technology continue to grow through innovative product and technology developments, and that the conference organisers are also benefiting from this expansion. --- ### Domain name nightmare - Published: 2008-11-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/11/domain-name-nightmare/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Licencing of titles to allow publishers to produce local versions of magazines is surprisingly common, but not without difficulty. We did feel sorry for Incisive Media, publishers of the UK version of CRN (Computer Reseller News). Unfortunately CMP (who originated the CRN brand) kept hold of the rights to the UK domain, so if you visit www. crn. co. uk, you land on CMP's American ChannelWeb site. To get to the UK CRN site you now need to visit www. channelweb. co. uk, which takes you to Incisive Media's UK-based CRN-branded site. Confused? I'm sure many readers are! --- ### Future Horizons seminar - Published: 2008-11-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/11/future-horizons-seminar/ - Categories: Electronics Media News - Tags: Napier Client News, Shows and Events for B2B Tech Probably only for the brave, Future Horizons will be dissecting the troubled electronics industry and the impact of the economy at their Industry Forecast Briefing Seminar 2009, to be held on 27th January 2009 at the Kensington Close Hotel, London. --- ### PC Magazine stops print version - Published: 2008-11-23 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/11/pc-magazine-stops-print-version/ - Categories: Electronics Media News - Tags: USA and American Publications Despite the recent launch of Power Systems Design North America, the print industry is continuing to delcline in the USA. I was sad to see PC Magazine stop its print edition, although it is great to see that ZD will continue to publish a digital magazine as well as offering the website. I'm convinced this is the way forward for many magazines, and personally I expect to see at least one European electronics title move to publishing only in digital format during the current economic downturn. --- ### A picture takes as much bandwidth as 1000 words? - Published: 2008-11-22 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/11/a-picture-takes-as-much-bandwidth-as-1000-words/ - Categories: Marketing Blog I was interested to see a couple of editors (Chris Edwards and Graham Pitcher) discussing the problems of receiving image attachments with press releases. Of course most office connections have great bandwidth, but when editors are travelling and desperately trying to post a story over a 3G connection then receiving 100 JPEGs might not be helpful. At Napier we've always tried to send releases in the format that editors prefer with our own in-house database software, and when we checked fortunately we found that we don't send either images with their releases! For more information about how we manage our PR distribution (and to tell me if you are getting releases in the wrong format) send me an email. --- ### TechInsights merges ESE and ESDE - Published: 2008-11-21 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/11/techinsights-merges-ese-and-esde/ - Categories: Electronics Media News - Tags: Editor News and Updates, Shows and Events for B2B Tech, UK and British Technology Publications TechInsights has surprised no one by announcing that they will merge Embedded System Engineering and Embedded Systems Design Europe to create Embedded Systems Europe, a title with a circulation of over 20,000. Interestingly they have also decided to extend the Embedded. com brand by launching Embedded-Europe. com. I do sometimes wonder how much sense it makes to segregate the engineering community on geography as vertical segmentation seems to make much more sense, but as TechInsights also offers such a comprehensive range of vertical DesignLines, I guess I can't complain! The website will also help drive a weekly email newsletter with 18,000 circulation. The website and the magazine will have a close tie with ESC UK, the Embedded Systems Show, which has recently switched venue to Farnborough. Phil Ling will edit Embedded Systems Europe, with Colin Holland appointed as Editor-in-Chief across all the European Embedded titles, which makes this an incredibly strong and well-respected team. --- ### Cassidy Publications to launch online titles - Published: 2008-11-20 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2008/11/cassidy-publications-to-launch-online-titles/ - Categories: Electronics Media News It's great to see new publications launch in our industry, and to see three new titles announced from a new publishing company is fabulous. Cassidy Publications has announced the following online titles: Wave ISM will launch in January 2009, focusing on license-free wireless technology, addressing everything from semiconductors and modules to standards and testing Linker-Locator will launch in the first quarter of 2009, focusing on embedded software development. This resource is sure to be appreciated by embedded software engineers who have few publications that focus exclusively on their needs Modularity in design is the third publication, also planned for launch in the first quarter of 2009. This publication will focus on the use of pre-configured modules in embedded development I hope that this new venture is successful. Cassidy Publications has identified gaps that are not filled by existing publications, rather than trying to simply chase the biggest advertising budgets. It's interesting to see that by focusing on the reader, Cassidy Publications has actually created publications that will also have strong appeal to many suppliers (who will presumably become advertisers! ), and hopefully this will ensure the success of all of these new online titles. --- ### Is charging for images a good source of income for websites? - Published: 2008-11-19 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/11/is-charging-for-images-a-good-source-of-income-for-websites/ - Categories: Electronics Media News I was impressed with the redesign of electronicstalk. com when I wrote about it in October, but I've been disappointed with their approach to posting images. Electronicstalk are asking for £120. 00 to publish each image to accompany releases. Although releases with images are more likely to be included in the featured articles box on the home page, it's difficult to see the value in paying for the image. With the current layout the images are unlikely to drive a significant increase in traffic, and if a potential customer arrives at the page, they are probably interesting in the product features and there is no need to catch the eye of the reader. I can understand online publishers looking for new revenue streams, but without any guarantee of better promotion of the story, this doesn't seem to be an approach that will see widespread adoption. --- ### E&E discovers the fascination of electronics - Published: 2008-11-19 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/11/ee-discovers-the-fascination-of-electronics/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications According to Plato, "Necessity is the mother of invention," and this probably applies to E&E, who are relaunching the magazine after disappointing results in the AgLa readership study. Although Publish Industry tell me that they were planning a relaunch before the results were known, it is clear that a new approach is needed in the overcrowded German electronics magazine market. The biggest change is the plan to change the editorial style to focus on the fascinating aspects of electronics - through both pictures and words. articles will look at technologies, products and people within the industry, and I guess the approach could be summarised as trying to make a coffee-table electronics magazine. The magazine will also reduce frequency to 8x year, but there will be a short PDF magazine (E&E Week) distributed by email 48 times a year, covering news and products. of course the website will continue in a similar format to today, as will the annual Kompendium. The print publication will also be published as a "flip book" four times a year, with the back focusing on green electronics. Unfortunately Publish Industry has also announced that Sabine Grothe (editor) and Javor Dimitrov (advertising manager) will leave the publication, although a replacement for Javor, Saskia Albert, has already been appointed. So is this an inspired move, or panic? If E&E can pull it off, then I think it will be inspired. In a way the new approach is not unlike that of the IET's Engineering and Technology, a publication... --- ### Congratulations to Vicor – Elektra Award winners again! - Published: 2008-11-18 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/11/congratulations-to-vicor-elektra-award-winners-again/ - Categories: News About Napier - Tags: B2B Technology Awards, Germany and German Tech Publications, Napier Client News, UK and British Technology Publications Many congratulations to Vicor, a great client that has won an Elektra Award for the second year running. Vicor was named the winner of the Power Systems Product of the Year at the ceremony in Munich. Electronics Weekly has video clips of the winners - including Andy Gales of Vicor - collecting their awards. --- ### "The Nearly Men" sells out - Published: 2008-11-11 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/11/the-nearly-men-sells-out/ - Categories: Electronics Media News - Tags: Editor News and Updates Congratulations to Mike Green, who tells me that his first book, The Nearly Men, has sold out the first print run. --- ### Happy birthday c't! - Published: 2008-11-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/11/happy-birthday-ct/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Congratulations to Heise on the 25th brithday of c't. Although not strictly an electronics title, this IT magazine exerts incredible influence on the technical community in Germany, and drives PR agencies mad with an unbelievably large editorial roster. Many happy returns c't! --- ### Results for SAME 2008 - Published: 2008-11-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/11/results-for-same-2008/ - Categories: Electronics Media News The organisers of SAME 2008 have announced that the event had 42 exhibitors and 800 participants. The numbers are a little down on last year (47 exhibitors and over 900 visitors), but have held up pretty well considering the econmic situation. The show continues to focus on the local area, with 75% of participants from the Provence-Alpes-Côte d’Azur Region, and only 11% from outside France. Almost a quarter of the exhibitors, however, were from outside France, so clearly the region continues to offer exciting opportunities for all companies. --- ### Mike Green publishes new book - Published: 2008-10-29 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/10/mike-green-publishes-new-book/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications We loved Mike's first book, ‘The Nearly Men', which was one of five finalists in the science category of the USA Book News Awards 2008, and are excited to hear that his second book, ‘Worlds in Collision' is now available. The book "looks at the discord between technological advance and Christian belief" and covers events such as the torching of Benedictine monk Giordano Bruno by the Holy Inquisition for suggesting that civilisations might exist on other planets, and that these might have their own deities; and the murder of Michael Servetus by the Calvinists, for propounding the view that the heart was merely a pump for the circulation system, and not the vehicle of the soul. The book is available from Amazon, Barnes & Noble, Waterstones, Blackwell, and WH Smiths. We've also ordered a copy and will give it to a reader of Napier news. Just email me to enter the draw, and I'll randomly pick a winner during electronica. --- ### Call for papers - SCOPES 2009 - Published: 2008-10-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/10/call-for-papers-scopes-2009/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of SCOPES 2009, the 12th International Workshop on Software and Compilers for Embedded Systems have issued a call for papers. The event will be held on April 23-24, 2009 in Acropolis, Nice, France (co-located with DATE). The full paper must be submitted by 21st November. --- ### Electronicstalk redesigns - Published: 2008-10-29 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2008/10/electronicstalk-redesigns/ - Categories: Electronics Media News Electronicstalk has redesigned the website, and now sports a much cleaner look and funkier color scheme. Although the site is promoting features such as color pictures to accompany articles and releases; animated slideshows; and video content, it's also very interesting that the site is now promoting case studies, company news and technical articles. Electronicstalk was a victim of a major change in Google's pagerank algorithms which penalized "duplicate content". It's good to see Dave Wilson trying to enhance the editorial content to both boost the google traffic and add value to users of the site. --- ### New publisher at Findlay - Published: 2008-10-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/10/new-publisher-at-findlay/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Ed Tranter has been appointed group publisher of Findlay's design group of titles, which includes New Electronics, Eureka and European Automotive Design. Ed has an inpressive track record, having been publisher of Marketing Week and most recently he was Group Publisher for Informa Telecoms and Media, working with important comms titles such as Mobile Communications International. --- ### Napier News moves to WordPress - Published: 2008-10-29 - Modified: 2010-09-28 - URL: https://www.napierb2b.com/2008/10/napier-news-moves-to-wordpress/ - Categories: News About Napier An agency that is advising clients on the latest online marketing techniques and tools probably shouldn't be running a Blogger-hosted blog! Although Blogger was great for simplicity and speed - and in practice most of you read our monthly email rather than visiting the blog - I've finally found moved Napier News to a different platform. I managed to find a surprisingly short amount of time in between the many cool projects I'm working on for our clients to install Wordpress, and in the future I hope to use Napier News as a demonstration of some of the neat things you can do with a blog. Currently I've set up a very simple blog template, similar to our Blogger template, but hope to try different layouts, widgets and features in the future. Keep checking Napier News to see whether I can squeeze out time to do it! --- ### UK show switches venue - Published: 2008-10-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/10/uk-show-switches-venue/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech I was pleased to see the announcement of TechInsight's commitment to ESS, which will now be known as ESC UK, the Embedded Systems Show. I was a little surprised, however, when I received an email on 27th October switching the venue. Only 11 days after announcing that the show would return to the NEC in Birmingham, UK, the organisers change their minds and now the show will be held on 7th - 8th October 2009 at the Farnborough International Show Centre! The move to Farnborough is interesting. Although the NEC hasn't proved to be an ideal home for the event, Farnborough - whilst geographically closer to the majority of the UK's design engineers - will be a new venue to most of the attendees. Hopefully the location, will help draw in more attendees, whilst also offering a very cost-effective space for exhibitors. --- ### Who'd be an editor? - Published: 2008-10-27 - Modified: 2011-05-27 - URL: https://www.napierb2b.com/2008/10/whod-be-an-editor/ - Categories: Electronics Media News I had to smile when I read the EE Times Europe email newsletter today. The top story told us "Outlook: Don't panic, it's not 2001" but the next story down asked us "Chip equipment: 2001 all over again? ". Who'd be an editor? --- ### National Electronics Week to return in 2009 - Published: 2008-10-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/10/national-electronics-week-to-return-in-2009/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of National Electronics Week have annouced that the show will return on 16th- 18th June 2009, promising that "it’s going to be bigger and better than ever". The first National Electronics Week event was, in the words of the organisers, "a qualified success", with the focus on quality of visitors rather highlighting the quantity. My personal opinion, however, is that the show ended up being focussed on manufacturing - hardly different from Nepcon. If the show is to become an unqualified success, the organisers must persuade many more component suppliers to exhibit, which will lead to far more engineers and purchasers attending. --- ### Future Horizons' Industry Forecast Seminar - Published: 2008-10-16 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/10/future-horizons-industry-forecast-seminar/ - Categories: Electronics Media News - Tags: Industry Analysts, UK and British Technology Publications Future Horizons will be holding their next Industry Forecast Briefing Seminar on 27th January 2009 at the Kensington Close Hotel, London. Let's hope that the economy will have settled down by then, and we won't be facing entirely gloomy predictions! --- ### Call for submissions: EDAA PhD Forum 2009 - Published: 2008-10-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/10/call-for-submissions-edaa-phd-forum-2009/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech Now is the time to promote any sponsored EDA research! The organisers of the PhD forum that is part of the DATE Conference and hosted by the European Design Automation Association (EDAA) have issued a call for papers. Contact Peter Marwedel to submit the abstract before 1st December 2008. --- ### Power Systems Design launches in North America - Published: 2008-10-09 - Modified: 2011-05-27 - URL: https://www.napierb2b.com/2008/10/power-systems-design-launches-in-north-america/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, USA and American Publications Power Systems Design will be launching into North American at APEC in February 2009, giving the publishers, AGS Media Group, the power electronics media franchise with broadest geographical reach. The title will have a 32,000 circulation, and will be edited by Cliff Keys (who will also continue to edit PSDE). The launch coincides with changes at competitive title Power Electronics Technology as David Morrison steps down as editor in chief (he has been replaced by Sam Davis). This is a pretty gutsy move: obviously the recession and the problems within the US-based media have passed AGS Media Group by! I'd like to think it will also turn out to be inspired: if you can make a business work in a down market, then it should boom when the market turns. Some clients do like the convenience of global titles, and from a competitive point of view it may turn out to be just the right time. Most of all, I'm pleased to see publishers investing in new publications reaching more engineers: this has to be welcomed by anyone who wants to get their message out to the electronics industry. --- ### LEM wins 2008 International Web Award - Published: 2008-10-03 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/10/lem-wins-2008-international-web-award/ - Categories: News About Napier - Tags: Napier Client News Congratulations to LEM: their website has won the “Manufacturing Industry Standard of Excellence” category in the 2008 International Web Awards. The awards are run by the Web Marketing Association, with websites judged by a panel of independent Internet experts in such areas as design, interactivity, technology, content, innovation, copywriting, and ease of use. --- ### What's New in Industry moves online - Published: 2008-10-01 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2008/10/whats-new-in-industry-moves-online/ - Categories: Electronics Media News - Tags: UK and British Technology Publications It was sad to see that Septebmer was the last printed issue of What's New in Industry. With the retirement of the editor David Keighley and departure of the sales manager Simon Bonell the magazine has decided to move to publising only online at www. wnii. co. uk, with Carolyn Ellison, the online editor, supplying content. --- ### Chris Shaw appointed deputy editor of New Electronics - Published: 2008-09-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/chris-shaw-appointed-deputy-editor-of-new-electronics/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Chris Shaw has joined New Electronics as deputy editor. Chris is well known from his time at MMG Publishing, where he was editor of Electronics Sourcing and Electronics Assembly. --- ### Tim Fryer takes on Managing Editor role - Published: 2008-09-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/tim-fryer-takes-on-managing-editor-role/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Congralutations to Tim Fryer, who has taken on the role of managing editor for both EPD and Electronics Manufacture and Test. Tim has edited EM&T for many years and brings enormous experience with him. IML is currently looking for a Technical Editor to support Tim on EPD. --- ### ABCe launch enhanced certificate - Published: 2008-09-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/abce-launch-enhanced-certificate/ - Categories: Electronics Media News I still seeing a lot of websites self-auditing, despite the need for cirulation audits being well established for print titles. Although this move is no doubt going to have most impact in the consumer sector, I was interested to see ABCe announce enhanced certificates, where audit information will be supplemented by demographic information that is collected through a survey. With no qualification criteria, websites can see search engines driving traffic that doesn't add value to advertisers. Although I don't expect to see a pile of these enhanced certificates arriving in my inbox, I think this is part of a trend where advertisers are trying to get a better understanding of the quality as well as the quantity of people who are viewing their online ads. This has to be a good thing, both for advertisers who want to advertise to people who are interested in their products and also for website owners who should ultimately be able to charge a premium for higher-quality eyeballs! --- ### Techinsights gives Richard Wallace leading role - Published: 2008-09-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/techinsights-gives-richard-wallace-leading-role/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates Richard Wallace, Vice President/Editor-in-Chief of TechInsights has been given the role of leading the combined global content teams at EE Times and TechOnline, providing a focus that I believe will continue to drive TechInsights forward in the electronics market. TechInsights has also made Colin Holland a staff editor and given him two titles (isn't one enough Colin? ). He is Editor-in-Chief - Embedded as well as holding the role of Senior Editor on EE Times Europe. Congratulations to both Colin and Richard. --- ### AgLa readership survey finally released - Published: 2008-09-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/agla-readership-survey-finally-released/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Research for B2B Technology Marketers After months of talking, the results of the AgLa survey are finally out. This is the study sponsored by E&E, Elektronik Informationen, Elektronik Industrie, Elektronik Praxis and Elektronik Journal to answer the Weka-sponsored La Elfa study. So who were the winners and losers? Well not surprisingly the raw readership results are less flattering for the three Weka titles than La Elfa, although unsurprisingly even this study still shows M&T as the title with the highest reach. Elektronik Praxis does well, beating Elektronik to have the second-highest reach. Elektronik Industrie is another winner, "beating" D&E. In this study respondents are asked about the pan-European titles, which don't score well, although EPN gets the highest readership (who says product books are dead! ). So what does this mean? Well like all studies this one isn't the perfect solution to media planning - like all the others it provides useful information, but also can't be the perfect answer. Even if the surveys were perfect, we still wouldn't plan a media schedule by blindly chasing the highest reach (and there should be a special mention for Elektronik Informationen, which was the first title to contact me about the study, and to highlight the positive conclusions you can draw about the title from the study). Why not contact me for a more detailed comparison of the two surveys? --- ### ElectronicsTalk appoints new editor - Published: 2008-09-19 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2008/09/electronicstalk-appoints-new-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates Dave Wilson is the new editor of ElectronicsTalk, replacing Laurence Marchini who has gone on to new projects, but will still work with Pro-Talk as a consultant --- ### Mike Richardson lands editorship of Aerospace Manufacturing! - Published: 2008-09-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/mike-richardson-lands-editorship-of-aerospace-manufacturing/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Mike Richardson, who was previously at New Electronics, has been appointed editor of Aerospace Manufacturing. Mike promises to include "more embedded and systems-related electronics editorial content" in the publication, which should please many of the contacts he has build during his time working on electronics titles. --- ### MicroTCA Conference announced for November 2009 in Munich - Published: 2008-09-10 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2008/09/microtca-conference-announced-for-november-2009-in-munich/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Shows and Events for B2B Tech Given the success of the events in 2007 and 2008, it's not a big surprise that ICC Media will be holding their MicroTCA Conference in 2009. The event will be in Munch on 2nd and 3rd November. --- ### Embedded Systems Show 2008 to feature live teardowns - Published: 2008-09-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/embedded-systems-show-2008-to-feature-live-teardowns/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the Embedded Systems Show have heard the maxim that "engineers just can't resist taking things apart", and have responded by introducing the TechInsights live teardowns to the show. The Estes Micro-Tiger RC Helicopter and the X-Box Steering Wheel will be pulled apart by TechInsights "teardown experts" to reveal the "techniques and technologies that bring these products to life. The teardowns are a regular feature of TechInsights shows in the US and should prove a popular addition to the UK event. --- ### PCIM 2009 - call for papers - Published: 2008-09-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/09/pcim-2009-call-for-papers/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of PCIM 2009 have issued a call for papers. Visit the PCIM website to submit your abstract, which are due by 20th October and must be submitted in a strictly-defined format. --- ### Napier clients shortlisted for Elektra Awards - Published: 2008-08-31 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/08/napier-clients-shortlisted-for-elektra-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, UK and British Technology Publications Congratulations to our clients, LEM, Vicor and Wittenstein high integrity systems who have all been shortlisted for an Elektra Award. We're looking forward to the awards dinner on Monday 10th November in Munich, and I'd like to take this opportunity to congratulate all the finalists. --- ### New research about distributors in Europe - Published: 2008-08-30 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/08/new-research-about-distributors-in-europe/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers In the past we've conducted research about the European electronics media that has given clients and publishers a better view of the way that European engineers obtain information about products. For our latest project, we decided to look at the way distributors are perceived by engineers and purchasers in Europe. This has been a fascinating project for me, as during my career I used distributors when I was an engineer, worked for a distributor and also worked for a manufacturer with an extensive distribution network. Our research looks at the popularity of distributors by region, allowing comparisons to be made between local distributors, pan-European organisations and global players. Some of the key findings from the research include: Stock availability is the most important factor in selection of a distributor - cited as being even more important than price, and the customer's relationship with the distributor's salesman the least important factor. Customers believe that pan-European distributors with local resources gives them the best service. Interestingly a global player was more popular than a centralised pan-European distribution model. Only 16% believe that a local distributor that operates only in their country would give them the best service. Almost everyone found distributor's marketing materials useful, and unsurprisingly catalogues and websites were identified as the most useful marketing information. One interesting result was that email newsletters had caused more people to contact a distributor than printed newsletters, maybe Europeans are slowly giving up their love of print! Two thirds of the respondents buy online... --- ### Fun with Wordle - Published: 2008-08-29 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2008/08/fun-with-wordle/ - Categories: Marketing Blog You might have seen the concept of "word clouds", where words are picked out from text, with the most frequently-used ones given greater prominence. We've just found Wordle, a website that will produce a word cloud automatically from a website with an RSS or Atom feed - the picture above shows the results for the NapierNews. eu homepage. Nice! --- ### Winner of iPod from Napier's distribution survey - Published: 2008-08-29 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2008/08/winner-of-ipod-from-napiers-distribution-survey/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers Congratulations to Jørn Poulsen, a Project Manager at Crysberg, who was the lucky winner of the iPod Touch from our distribution survey. --- ### DATE09: Call for workshop proposals - Published: 2008-08-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/date09-call-for-workshop-proposals/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech Following on from the recent call for papers, the organisers of DATE09 have issued a call for proposals for themes and Chairpeople for the Friday workshops. For more information contact Professor Peter Cheung, Imperial College London. --- ### Elektroniktidningen electronic magazine - Published: 2008-08-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/elektroniktidningen-electronic-magazine/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Sweden and Swedish Tech Publications Elektroniktidningen has launched an electronic version of the magazine. They're using the E-Magin reader, which gives pretty page-turning effects, and seems to load pretty quickly, although it doesn't seem to offer a facility to save articles as PDFs. Interstingly the electronic magazine is available with a single click from the magazine's internet home page, increasing the possible readership (although this will be completely uncontrolled circulation). I'm a big believer in electronic versions of magazines playing an important role in the future of the European electronics media, andit's good to see more and more publishers offering the electronic option. --- ### 93 and still booking advertising! - Published: 2008-08-21 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2008/08/93-and-still-booking-advertising/ - Categories: Marketing Blog - Tags: Germany and German Tech Publications Following on from my recent Napier News article about Funkschau's novel advertising promotion for their 80th birthday issue, I'm told by the publishers that they received one purchase order from a 93 year-old media buyer, who was more than happy to claim his 93% discount - that must be some kind of record for Germany! The astute media buyer really did take advantage of the offer by booking a double-page spread! --- ### E-Paper oder Printmagazin? - Published: 2008-08-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/e-paper-oder-printmagazin/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Publish Industry will be offering electronic version of A&D, E&E, Energy 2. 0, P&A and S&I as a "Green Publishing" alternative to the paper copies. The've been emailing readers, offering them the chance to switch to "E-Paper" versions. I've always thought that electronic versions of magazines will be a key part of the future media for our industry. Paper is environmentaly unfriendly, and expensive to distribute, and websites don't have the careful layout and editing that make magazines so accessible and eas to browse. Of course there are problems - the quality of displays is still way behind paper, and portability is a real issue when reading electronic magainzes. Despite this, I remain hopeful that electronic magazines will ensre that the attractive design, careful story selection and expert writing will continue to be a part of our lives without unneccesary environmental consequences of printing hard copies. --- ### SENSOR+TEST 2008 final survey report available - Published: 2008-08-20 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2008/08/sensortest-2008-final-survey-report-available/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Research for B2B Technology Marketers, Shows and Events for B2B Tech The organisers of SENSOR+TEST 2008 have released the results of their visitor and exhibitor numbers, as well as final attendance figures. Although visitor numbers were slightly below expectations, the show appears to have been successful, and quality of attendees was highlighted in the exhibitor survey. The show was held in May, and we were interested to see that an optimistic 91% of visitors didn't expect an economic downturn: we wonder whether that level of optimism remains in the industry today! --- ### Green SupplyLine relaunches - Published: 2008-08-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/green-supplyline-relaunches/ - Categories: Electronics Media News - Tags: Industry Analysts Tech Insight's Green Supply Line has been relaunched. When launched in 2005, the aim was to provide news and information about RoHS and WEEE, but with the transition to the new legal regime now history, the site has refocussed to concentrate on the high growth "cleantech" and green engineering markets, particularly the renewable energy industry. This is an obvious move to give a site that had completed its mission a new lease of life, and we'd expect the new editoral focus to drive content for much longer than RoHS and WEEE. --- ### Electronic Components Russia gets Western European representative - Published: 2008-08-18 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2008/08/electronic-components-russia-gets-western-european-representative/ - Categories: Electronics Media News - Tags: Russia and Russian Technology Publications As an agency we've been actively working with Eastern European magazines for more than 10 years, and have conducted many successful campaigns for our clients in this exciting region. We're glad to see that the publishers are gradually organising sales representatives to sell space in Western Europe, as this will help grow and develop these valuable titles. In the latest move, four Russian titles - Electronic Components, Electronics Manufacturing, Supply Chain Management, Embedded Systems Russia - are now being represented by Nick Walker, who continues to be the commercial face of EPN and several other Reed titles. For advice on these titles and many, many others across the countries of Eastern Europe, contact Napier. --- ### Ridley's Power Supply Workshops - Published: 2008-08-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/ridleys-power-supply-workshops/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech Dr. Ray Ridley, the well known power supply guru and contributor to PSDE, will be running a 4-day power supply workshoop from 29th September to 2nd October 2008 in Bordeaux, France. Delegates will also receive a copy of Ridley Engineering's POWER 4-5-6 software. For more information and to download a registration form, visit the Ridley Engineering website. --- ### 80 years of funkschau - Published: 2008-08-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/80-years-of-funkschau/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Congratulations to German title funkschau on their 80th anniversary, which was celebrated in the 8th August issue. funkschau was one of the first trade journals for telecommunications anywhere in the world, and proved it could still innovate with the age-related discount offer for the 80th issue. An "anniversary discount" corresponding to the age of the media buyer was offered, so a 35 year-old would get a 35 percent discount, a 40 year-old 40 percent, etc. I think promotions such as these are great fun, and would love to see more of them. funkschau didn't extend the discount to decision makers older than 100, who would otherwise have been paid to advertise. Sadly we have no news on the oldest media buyer to take advantage of the offer, nor whether any media buyers aged over 100 decided to sue for age discrimination! --- ### Mike Richardson to leave New Electronics - Published: 2008-08-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/mike-richardson-to-leave-new-electronics/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications Mike Richardson is leaving New Electronics on 22 August to join the editorial team of Aerospace Manufacturing. I'll let you know as soon any successor is appointed. With another UK-based electronics editor leaving the electronics sector, there is a risk of a real shortage of editorial talent. I hope that publishers will be able to attract a new generation of editors to the industry, ensuring UK continues to publish titles that deliver high-quality, independent editorial. --- ### Napier strengthens team with addition of Boris Sedacca - Published: 2008-08-05 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2008/08/napier-strengthens-team-with-addition-of-boris-sedacca/ - Categories: News About Napier - Tags: Editor News and Updates We're very excited to be able to annouce that Boris Sedacca joined Napier yesterday, strengthening ou account management and in-house writing capabilities. Boris is a journalist of vast experience, having held editorial positions at several leading technology titles, including Electrical Times, Drives & Controls, Electrical Products, Which Computer? , Computing and Computer Weekly. Boris also speaks French, strengthening Napier's in-house language skills. --- ### DATE 09 call for papers - Published: 2008-08-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/08/date-09-call-for-papers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The oranisers of DATE 09 have issued a call for papers. The submission deadline is 7 September 2008 - not much time after people return from their holidays! In addition to the general call for papers, the organisers are requesting dedicated papers for their application design, test/tools and embedded software tracks; and there will also be two days dedicated to multicore applications and SoC development strategies. For help getting your paper in on time, email Napier. --- ### The next Napier recruit? - Published: 2008-07-31 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2008/07/the-next-napier-recruit/ - Categories: News About Napier Everyone at Napier is excited over the birth of Joshua Harvey Russell-Hunt, Emma's second baby. Many of our clients know Emma well, as she manages the Napier press process, driving the translation and checking processes as well as ensuring that releases distributed efficently and effectively. Joshua was born at the start of the month, with this recent picture showing how well he has done in his first month of life. --- ### ED Europe wins award - Published: 2008-07-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/ed-europe-wins-award/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Digital Magazines and Print Publications The American Society of Business Publications Editors (ASBPE) recently awarded Electronic Design Europe a Bronze Award in the Digital Publications, General Excellence category. Many congratulations to Paul Whytock and everyone at ED Europe for this achievement. I think it is particularly impressive for a European digital magazine to win an award against so many Aermican competitors. It's great to see European publications recognised for their digital leadership - "old Europe" really does have some outstanding online expertise! --- ### Napier's distribution research - Published: 2008-07-30 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/07/napiers-distribution-research/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers Readers of Napier News may be interested to know that Napier is conducting a research study into the perception of distributors across Europe. I know that the study will be very useful for marketers working in both distributors and manufacturers, and we will be publishing the headline results in our Napier News email that will appear at the end of August. --- ### No Napier News email for July - Published: 2008-07-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/no-napier-news-email-for-july/ - Categories: Electronics Media News With the European electronics media fairly quiet, and many of our readers - and me! - on holiday, I'm not planning to send out an email issue of Napier News this month. the website will be updated during August, and we'll send our normal update at the end of the month. --- ### SENSOR+TEST 2009 - Call for papers - Published: 2008-07-27 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2008/07/sensortest-2009-call-for-papers/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of the "SENSOR+TEST Conference 2009 group" (which includes the parallel shows SENSOR 2009, OPTO 2009, and IRS² 2009) have issued a call for papers. This year each event will hold its own individual conference track, presenting more speaking opportunities. The submission deadline is 25 September 2008. --- ### Voting open for e-Legacy awards - Published: 2008-07-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/voting-open-for-e-legacy-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications Voting is now open for IML's eLegacy awards, simply visit the awards website to vote. --- ### 40th Birthday of New Electronics - Published: 2008-07-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/40th-birthday-of-new-electronics/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Congratulations to New Electronics on its 40th birthday, which was celebrated in the 22nd July issue. --- ### Another promotion for Paul Whytock - Published: 2008-07-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/another-promotion-for-paul-whytock/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, Napier Client News Only recently after he was appointed European editor for Microwaves and RF - in addition to his role editing ED Europe - Paul Whytock has been promoted to European Editor-in-Chief of the Electronic Design Group. Paul is now responsible for developing the European coverage and content of Electronic Design, Microwaves & RF magazine, Power Electronics Technology, Automotive Electronics and Military Electronics, as well as continuing to write ED Europe. Many congratulations to Paul - we wish him all the best in promoting the exciting European market across the globe. --- ### Weka's Sommernachtsfest 2008 - Published: 2008-07-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/wekas-sommernachtsfest-2008/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech If, like me, you were unable to attend Weka's Sommernachtsfest this year, you'll be pleased to know that you can see video and images of the event on the elektroniknet. de website. Sadly the weather took a disappointingly English turn, with the theme for the evening ending up as "I'm singing in the rain"! --- ### New editor for A&D - Published: 2008-07-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/new-editor-for-ad/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Publish-Industry's automation title, A&D, has appointed Wolfgang Kräußlich as the new editor, --- ### Napier branches into writing about sports! - Published: 2008-07-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/07/napier-branches-into-writing-about-sports/ - Categories: Electronics Media News We ghost write a lot of articles for our clients, but this project was something different. Mike has co-authored a book about the oldest speed skating club in the UK, with the hardback and paperback both available from Lulu. --- ### Dispute between Bodo and PSDE rumbles on - Published: 2008-06-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/06/dispute-between-bodo-and-psde-rumbles-on/ - Categories: Electronics Media News - Tags: Napier Client News The Munich court of appeal has overturned earlier court rulings that restricted the branding of Bodo's Power in the case between Bodo and AGS Media, publishers of PSDE. I don't think this makes a huge difference to the two titles, as Bodo's Power has re-branded pretty effectively (and clearly the word "Bodo" is more important to the magazine's brand than "Systems"! ). We understand that there are other issues to be resolved by the courts, and will report on them if they will have an impact on either title. From our point of view, however, the more successful titles in Europe, the better! --- ### How long will TechInsights publish ESE? - Published: 2008-06-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/06/how-long-will-techinsights-publish-ese/ - Categories: Electronics Media News - Tags: UK and British Technology Publications We understand that TechInsights have contracted Phil Ling, editor of Embedded Systems Engineering for three months. Whilst this is great news, and hopefully will be a good way to support the Embedded Systems Show, it's concerning that there appears to be no perminant editorial contract. Publishing two embedded titles in English would be difficult for anyone, but at least there is a short-term commitment to the title. We'll let you know more on Napier News as soon as we hear... --- ### Registration open for aae2008 - Published: 2008-06-24 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2008/06/registration-open-for-aae2008/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Registration is now open for aae2008 (advanced Automotive Electronics 2008), the vehicle electronics show organised by UMR Ltd. For more information, including the conference programme, visit www. aae-show. co. uk . --- ### Press release report card - Published: 2008-06-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/06/press-release-report-card/ - Categories: Electronics Media News Just for fun - there is an online service that will grade your press release: www. pressreleasegrader. com. I'm not sure that any of these services would help anyone other than the least knowledgable marketing managers, but it's worth a go to see what the system thinks of your releases. --- ### Automotive Electronics Congress 2008 programme announced - Published: 2008-06-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/06/automotive-electronics-congress-2008-programme-announced/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The programme for the International Automotive Electronics Congress 2008 has been released. This Reed-organised conference has again attracted a roster of high-quality speakers, although sending out the announcement that the programme was finalised with the spam-like subject line "Our meeting on November 3-4, 2008" had me cringing! --- ### Videos of PCIM - Published: 2008-06-17 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2008/06/videos-of-pcim/ - Categories: Electronics Media News Missed PCIM? No problem, with the online videos of the event! Here are some of the videos online: Videos of the conference sessions (update: link no longer available) on Darnell's Power PulseInterviews and other coverage on Electronic Design Europe's websiteWhat does all this video coverage mean for shows? In practice I think that the coverage will only serve as event promotion and will - if anything - encourage visitors to attend. Creating videos at events simply is a way magazines and suppliers to create multi-media content in a cost-effective way. I don't see the videos ever replacing the interaction you get at shows, in fact they really overlap with articles and press releases, providing a richer way for comapnies to communicate new products through online media. --- ### Future Horizons mid-term industry forecast seminar - Published: 2008-06-17 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/06/future-horizons-mid-term-industry-forecast-seminar/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Future Horizons will be holding their popular mid-term Industry Forecast Seminar on 22nd July 2008 at the Hilton Kensington, London, England. For more information visit the Future Horizons website. --- ### All new all-electronics.de - Published: 2008-06-16 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/06/all-new-all-electronicsde/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Hüthig has re-launched the all-electronics. de portal, with a new look and channel structure. we liked the clean look, although perhaps there could be some more stories on the home page. The best thing about the re-design is the channel approach, which allows you to select channels by product, magazine or both, ensuring that your search for information is quick and effective. The site contains daily updated news, product reviews, events, job markets and articles, and all editorial content from elektronik industrie, AUTOMOBIL-ELEKTRONIK, IEE, productronic and elektronikJOURNAL. --- ### Tech Insights buys EDA assets - Published: 2008-06-08 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2008/06/tech-insights-buys-eda-assets/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications United Business Media's TechInsights division has acquired the assets of EDA Ltd, including the Embedded Systems Show and Embedded System Engineering (ESE) for £125,000. We'll be interested to see how things move forward, and particularly keen to see ESE survive as an independant publication, although its future must be uncertain because of the overlap with TechInsights' Embedded Systems Europe. Keep checking Napier News for more information! --- ### AMCC wins advertising awards - Published: 2008-06-06 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2008/06/amcc-wins-advertising-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News Last night I was lucky enough to be with AMCC at the Storage Awards 2008, where they won the advertising effectiveness award for their "Out of this World" campaign. It's great to see our clients recognised for their innovative marketing, and AMCC has consistently delivered sunning advertising creative that really does help grow sales. AMCC just missed out on a second award, being named runner up in the connectivity product of the year category. --- ### No extension to e-legacy awards - Published: 2008-06-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/06/no-extension-to-e-legacy-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards Proving that European marketers can work to a deadline, there will be no extension to IML's e-legacy awards, breaking a tradition of deadline extensions for awards events. With over 80 entries the awards should be a great success - good luck to everyone who entered! --- ### ACAL finalists in PSDE's GreenPower Leadership award - Published: 2008-06-03 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2008/06/acal-finalists-in-psdes-greenpower-leadership-award/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Europe and Pan-European Technology Publications, Napier Client News Congratulations to our client, ACAL, who were named by Power Systems Design Europe (PSDE) as a finalist in their 2008 GreenPower Leadership Awards for their Extreme Capacitance article authored by Louise Early. The photo shows Steve Carr picking up the award from PSDE editor Cliff Keys. --- ### CeMAT - view from another industry - Published: 2008-05-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/cemat-view-from-another-industry/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech I've just got back from CeMAT 2008, a logistics exhibition in Hannover. Although Napier's main focus is the electronics industry we have a number of clients in other markets, and it's always interesting to observe the different approaches to marketing. Electronics companies will be pleased that they, unlike fork-lift companies, don't have to cope with outdoor trade show stands; the first day of the show was cold, although their smiles did return as it warmed up during the week. Fortunately Moderne Industrie, who publish logistics title Materialfluss as well as Elektronik Industrie, were on hand during setup to provide everyone with some soup - what a great way to promote your magazine! --- ### PCIM closes with 4% increase in visitors - Published: 2008-05-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/pcim-closes-with-4-increase-in-visitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech It's good to see PCIM reporting another increase in visitors this year, with a 4% increase to around 6,500. We had several clients at the show, and the feedback was positive and enthusiastic (well as positive as you can be after standing on a trade show booth! ). --- ### Final call for papers: Wireless Congress 2008 - Published: 2008-05-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/final-call-for-papers-wireless-congress-2008/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of Wireless Congress 2008, Elektronik magazine, has issued a call for papers. The congress will cover a huge range of wireless technologies from ZigBee and Bluetooth to WiMAX and 4G, with 30-45 minute long papers presented in English, as well as workshops that will run for 1. 5 or 3 hours. The deadline for submissions is 6th June, but be warned - the organisers say that "marketing-oriented papers will not be considered". --- ### BATTERIES 2008 announces programme - Published: 2008-05-29 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2008/05/batteries-2008-announces-programme/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The organisers of BATTERIES 2008, which will be held from 8th to 10th October 2008 in Nice, France have annouced the final programme. The 3-0day conference and exhibition is includes sessions on a wide range of battery technologies, and is recognised as a key show for anyone in this the electrical energy storage sector. --- ### Selfish web users - Published: 2008-05-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/selfish-web-users/ - Categories: Electronics Media News The BBC website has a great report on the latest Jacob Neilson survey of web usage. Although the research is orientated more towards consumer than b2b, there are several conclusions that can be drawn from it. I don't believe that the web has yet managed to get close to replacing all the benefits of print, and with users increasing going direct to the information they wany (generally driven by search engines), the Internet is clearly failing to deliver the same quality of browsing experience that is provided by print magazines. Personally I think that, althogh there will be more electronic delivery of magazines as pdfs or similar formats, the web has not obsoleted the magazine format and shows no sign of doing so in the next few years. In fact the rush to generate more page views from search engines often makes websites less accessible to people who would like to browse for new information. Just as I try to balance using my car and bicycle to travel to work (the British weather doesn't encourage me to ride every day! ), getting the right marketing mix - which includes balancing online and print magazines is always better than focussing on one activity or channel at the expense of others. --- ### Paul Marsh to leave Electronics - Published: 2008-05-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/paul-marsh-to-leave-electronics/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Paul Marsh is leaving Electronics (UK) to return to Scotland, and will be replaced by John Taylor, who recently has been running his own consultancy, but has previously worked for What’s New in Electronics and Managing Editor of Electronics Times. --- ### The Engineer technology & innovation awards - Published: 2008-05-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/the-engineer-technology-innovation-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications The Engineer magazine invites entries to its second annual awards, which are designed to recognise and reward excellence in collaboration between the UK's universities and some of its most dynamic companies. The awards cover all engineering, not just electronics, and more information is available on the awards website. The deadline for entries is Monday 14th July, with the winners receiving their awards at The Royal Society on Friday 3rd October. --- ### Farnell launches title with huge circulation - Published: 2008-05-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/farnell-launches-title-with-huge-circulation/ - Categories: Electronics Media News Will in-house publications from distributors ever challenge mainstream electronics publications? My personal view is that this is unlikely to happen because of the inevitable compromises that will be made because of the intense commercial pressures within component distribution. I was, however, impressed when I leant about Farnell's plans for their internal publication called Tech First. Having hired well-known journalist Alistair Winning they are about to distribute the first issue of this magazine to an impressive 400,000 circulation, probably the largest circulation publication in the industry. I still don't think that this title will change the publication landscape, but it certainly will prove an attractive way for suppliers to spend their co-op funding. --- ### How should you protect attendee information? - Published: 2008-05-16 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/05/how-should-you-protect-attendee-information/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Technology and Marketing Legislation, UK and British Technology Publications An interesting case about data protection is reported by the Marketing Law website, where delegate lists were ultimately deemed not to be "personal information" and therefore not protected by the Data Protection Act. As always, the lawyers at Osbourne Clarke provide detailed analysis of the ruling, concluding that if a delegate's name can be correlated with the organisation that they are representing, then the data is protected. So if you are organising conferences, make sure you get permission if you plan to circulate delegate lists with company information to other attendees. And if, like us, you work in PR, I'm afraid that this ruling doesn't allow show organisers to provide the complete press list - you'll still need to work the phones to find out which editors will attend each show. --- ### Google changes opinion on competitive advertising - Published: 2008-05-16 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/05/google-changes-opinion-on-competitive-advertising/ - Categories: Electronics Media News There have been many reports of the decision by Google in the UK to allow a search on a trademarked keyword to trigger a Google Adwords advert for a competitor - marketing law has a great overview of the situation. With this approach already allowed in the US, I thought it was time to investigate how aggressively companies in the electronics sector are attacking competitors' brands with Adwords. I was quite surprised to find that the industry is either incredibly nice to competitors, or very slow to catch on. For example none of the microcontroller or FPGA vendors were targeting competitors' brands when I looked. I did find some other sectors, such as power, where competitors were triggering Adwords on competitors' trademarks, but clearly few companies are taking this approach. Just to make sure that other industries are taking advantage of the new rules I did, of course, Google "Adwords", and not surprisingly the top advert was from... you've guessed it... Yahoo! I'd definitely be prepared to accept that targeting competitors' brands has limited benefit, but am surprised at the lack of activity, especially as many of the brands have several empty ad slots on the first page. If you've targeted competitors, why not email me and tell me your experiences? --- ### Online advertising can be unfair? - Published: 2008-05-14 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/online-advertising-can-be-unfair/ - Categories: Electronics Media News Online advertising gives more quantitative feedback than many other forms (you can count the clicks, even if you can't truely say what CTR is "good" or "bad"). But advertisers want more accountability. And so clients move from cost per impression to cost per click, to cost per action (or acquisition). Basing advertising on cost per customer aquisition, which we'll call CPA (although CPA can mean a number of things), means that the website effectively must trust the advertiser to do a good job of converting the traffic that is delivered into customers. If the advertiser does a bad job of conversion, the site running the advertising loses out. Now this situation may be a good thing for an advertiser, but unsurprisingly is increasingly unpopular with media companies - try getting CPA deals with most of the electronics media! Maybe Google can achieve a successful CPA business, but they have far more advertisers than any electronics site - effectively a more liquid market. Although I'm sure CPA deals will be available from some sites in our industry, I personally believe that cost-per-impression is going to be the preferred approach - at least until the day that websites have a glut of impressions that they can't sell. The IT industry has offered a range of cost per action deals (and still does - we're working on a great pay-per-lead programme for one of our IT customers), but the industry is beginning to kick back, and in one of the first posts on... --- ### SENSOR+TEST 2008 attacts almost 8000 visitors - Published: 2008-05-09 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2008/05/sensortest-2008-attacts-almost-8000-visitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech SENSOR+TEST 2008, "the measurement fair" reports that they had 7,900 visitors and 562 exhibitors. The visitors were slightly below expectations, but still a respectable number. Read more in the organiser's press release. --- ### More exhibitors than visitors? - Published: 2008-05-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/05/more-exhibitors-than-visitors/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, USA and American Publications I was fascinated to read about the attendance for IPC Printed Circuits Expo, Apex and the Designers Summit, an event that was held from 1-3 April in Las Vegas, in EM&T Worldwide. You oten hear complaints at exhibitions along the lines of "it was so quiet that the only people walking the floor were other exhibitors". This statement was half-correct for this event, which attracted 5,102 visitors, a figure that was almost matched by the 4,174 exhibitors. Does this mean the event was a disater? Of course not: in fact many of the exhibitors (including some of Napier's clients) at the event would have been selling to other exhibitors. Even so, it will be interesting to see the response when a show does attract fewer visitors than exhibitors. --- ### MMG strengthens editorial team - Published: 2008-04-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/mmg-strengthens-editorial-team/ - Categories: Electronics Media News MMG Publishing has announced that Chris Shaw has been appointed as editor for Electronics Sourcing and Electronics Assembly. Chris' background is in titles for the building and plumbing sector. Jon Barrett has also been promoted to managing editor for the two publications. --- ### MMG ignores "death of magazines" - Published: 2008-04-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/mmg-ignores-death-of-magazines/ - Categories: Electronics Media News Europe continues to ignore the often-reported "death of magazines" with the news that MMG Publishing will launch Electronics Sourcing Europe magazine in November, with extra distribution at Electronica. The title will be published bi-monthly and we're told it will have an impresive circulation to over 25,000 purchasing professionals across Europe. The magazine also promises that the "some larger editions or major trade show previews will be published in multiple languages", something that we're sure will be welcomed by the readers on continental Europe who are frustrated by the inevitability of English being used in any pan-European publication. I'm really pleased to see that there is still confidence in an European electronics media, and clearly money to support it! The approach of specifically targeting purchasers has proved very successful for MMG in the UK, and I hope that the European publication will not only sustain the larger circulation and higher distribution costs, but also prove that publishing in Europe can still be a very profitable business. --- ### EDA Ltd goes into liquidation - Published: 2008-04-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/eda-ltd-goes-into-liquidation/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Sadly EDA Ltd: promoters of DATE and ESS UK; and publishers of several titles including ESE is in liquidation. We understand that EDA Exhibitions lost the DATE contract which triggered this move. The assets are up for sale, and we hope that perhaps the magazine will be purchased and continue under new ownership. I think it will be difficult to find buyers for many of the EDA properties. For exaample ESE operates in a pretty crowded sector, with several European embedded titles published in English. It also doesn't take a great leap of logic to recognise that the situation is one that National Electronics Week could exploit: by adding an embedded conference to their show, they would strengthen their event and make it difficult for any purchaser to make money from ESS. --- ### New editor-in-chief of Elektronik automotive - Published: 2008-04-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/new-editor-in-chief-of-elektronik-automotive/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Stephan Janouch has been rather logically promoted from deputy editor-in-chief to editor-in-chief of Elektronik automotive. We wish Stephan all the best, and look forward to seeing Elektronik automotive continue to grow from strength to strength. --- ### Evolving architectures event - Published: 2008-04-27 - Modified: 2016-12-02 - URL: https://www.napierb2b.com/2008/04/evolving-architectures-event/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The electronics events specialists, InVents UK will be running an Evolving Archirectures event at the Madjeski Stadium on 24th September, covering technologies such as AdvancedTCA, MicroTCA and AMC. the event is promised to be based on the ICC Media MicroTCA Conference to be held in Munich in June. It's good to see more focussed events, which always are popular with engineers, and we understand that Kontron, Emerson Schroff and Windriver are already confirmed as sponsors for the UK event. More information - and an event website - will follow soon! --- ### Call for papers - AdvancedTCA Summit - Published: 2008-04-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/call-for-papers-advancedtca-summit/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, USA and American Publications With many European involved in AdvancedTCA, I thought it was worth highlighting the call for papers for the AdvancedTCA summit, which hope to be "Bringing Today's Computing Power to Embedded Applications"". A one-page proposal is due by 30th June, and anyone selected to present will be booking a trip to Santa Clara in October to attend the event. --- ### State-of-the-ART seminars at NEW - Published: 2008-04-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/state-of-the-art-seminars-at-new/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications I'm really pleased that our friends at Advanced Rework Technology (ART) will be running the "State-of-the-ART Seminars" at National Electronics Week (NEW). ART's training courses are renound in the industry, and I look forward to seeing them at the show. --- ### Changes at Elektronikk - Published: 2008-04-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/changes-at-elektronikk/ - Categories: Electronics Media News - Tags: Norway and Norwegian Technology Publications After 17 years as its editor, Bjørn Ø Andersen has handed over the editorship of the Norwegian magazine Elektronikk to Einar Karlsen. Einar has vast experience, hacing written about electronics for over 20 years. It's rare we cover a story aabout the Norwegian electronics media, which is not surprising with such long-serving, experienced editors working over there. Bjørn is going to focus on developing the website, and the greater focus on online is shown by the newly redesigned website that has more comprehensive content management and advertising tools. --- ### Huson investigate marketing budgets - Published: 2008-04-21 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/04/huson-investigate-marketing-budgets/ - Categories: Electronics Media News Huson Media has some interesting research in their latest newsletter, which suggests that marketing budgets are remaining strong. Only 13% of respondents had their budget reduced in 2008, and a whopping 96% expected their online spend to either remain the same or increase. --- ### Electronique.biz increases traffic - Published: 2008-04-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/electroniquebiz-increases-traffic/ - Categories: Electronics Media News - Tags: France and French Technology Publications www. electronique. biz, the companion site to Electronique andElectronique International, reports that page impressions inJanuary-February 2008 grew 45% over the previous year. The site achieved a total of 236,811 PIs in February: a very respectable number. Although the traffic to electronique. biz doesn't match some of the larger sites in other countries, it is clearly the site for French-speaking engineers. --- ### DATE videos online - Published: 2008-04-17 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2008/04/date-videos-online/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech If you missed DATE 2008, you'll be pleased to hear that the organisers and IET. tv have teamed up to post videos of the event online. I think this will be an increasing trend: online video will allow the proceedings from conferences and shows to live on long after the event has finished and the attendees have returned home. It can be surprisingly cheap to put video of events online - contact us to find out how Napier can help ensure you get maximum return from your next show. --- ### Isn't it good to talk? - Published: 2008-04-17 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/04/isnt-it-good-to-talk/ - Categories: Marketing Blog We were working with a client who had a very simple idea: why not phone up engineers and ask if they are interested in our product. However it is getting harder and harder to rent good European telephone lists, particularly as CMP has decided they will no longer offer phone list rental. This is surprising as this client has always found an excellent ROI on their phone campaigns. OK, I know that everyone hates telemarketers, but in our industry the approach is very different from the double-glazing sales call, and I feel that knowledgable telemarketing add far more value the simply blasting out an email. Is the decline of telemarketing in our industry simply laziness? Send me an email and tell me whether you love - or hate - telemarketing! --- ### Embedded World for the YouTube generation - Published: 2008-04-03 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2008/04/embedded-world-for-the-youtube-generation/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Bored with YouTube? Missed Embedded World? You can catch up with some of the highlights of the show with online video. Elektroniknet not only features highlights from the show, but also has coverage of their media summit. Paul Whytock again ran interviews at the show for ED Europe, providing marketers a great opportunity to promote new products. ECE has a very visible video team, and they have posted a number of videos from the event, neatly segmenting them into news about microcontrollers and board & modules highlights. Sadly I could only find one video from this year's event on YouTube, a resource that I believe is under-used by the electronics industry. Contact us to find out how Napier can help you put a video of your next event or presentation online. --- ### Elektra and eLegacy awards open - Published: 2008-04-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/04/elektra-and-elegacy-awards-open/ - Categories: Electronics Media News - Tags: B2B Technology Awards Nominations are open for Reed's Elektra awards, and IML's e-Legacy awards. Contact Napier if you need help writing your entry! --- ### How effective is your website? - Published: 2008-04-02 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2008/04/how-effective-is-your-website/ - Categories: Marketing Blog The Financial Times and Bowen Craggs & Co have tried to rank the "effectiveness" of the websites for some of the largest companies in the world. Interestingly the top four, and eight out of the top ten are European companies. I'm not sure that you can read much into the results of these surveys - although there is a clear methodology described, the results will always depend upon subjective judgement, and developing BP's website is very different to creating one for the electronics components industry. Berkshire Hathaway (Warren Buffet's company) is not included in the study, as it "chooses not to use the web in a conventional way". Their web presence is truely unconventional, and will leave you wondering how closely website design is related to the amount of money you make! --- ### EO News adds electronic circulation - Published: 2008-04-02 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/04/eo-news-adds-electronic-circulation/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Italy and Italian Publications EO News has made a number of changes, including a new design, and a change in editorial focus that aims to give people in the electronics market a stronger voice through opinion pieces, interviews and discussions. Along with the revamp, an electronic version of the magazine has been launched. The PDF is distributed to 15000 recipients two weeks after the hard copy is posted out. This electronic circulation is significant, as the paper version of the magazine has only an 11000 circulation. I'm really pleased to see this move, and I believe that the future of magazines may depend on them launching successful electronic versions. Websites just cannot provide the same experience as browsing through pages that have been carefully put together by an experienced editor. Paper and postage is expensive, and as computer displays continue to improve, the experience of reading an electronic magazine on screen will only get better and better. --- ### European DesignLines - Published: 2008-03-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/03/european-designlines/ - Categories: Electronics Media News CMP has launched Industrial Control DesignLine Europe and Analog DesignLine Europe (they still can't resist the American spelling, even in articles written by English editors! ). It's interesting to see the European badge attached to these sites, as industrial control and analogue design are pretty global applications. Even so I'm pleased to see that CMP sees the value of having editors around the globe and more specifically that Europe is recognised as a centre of excellence for contol and analogue. Perhaps the best thing about the new sites from my point of view was the guide to RS485 for engineers new to the technology on the Industrial Control DesignLine, which brought back memories of developing an RS485-based control system for printing machines many years ago during my engineering career. --- ### Local language articles from Bodo's Power - Published: 2008-03-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/03/local-language-articles-from-bodos-power/ - Categories: Electronics Media News - Tags: Napier Client News Bodo's Power is inviting authors to submit local language versions of contributed articles that are published in the magazine. On the face of it, this is a great idea, with all the local language versions appearing at the end of the online (PDF) version of the magazine. I wonder, however, how many people will think that this offers better value than placing the local language version of the article in a local language magazine. I'm always pleased to see pan-European publishers trying to support local languages: it is simply far more effective to communicate in an engineer's first language. I suspect that in practice there may be limited take-up of this idea, but perhaps this doesn't matter - any local language articles will make Bodo's Power more relevant to the European audience, and will help communicate electronics companies' messages more effectively. --- ### Call for automotive papers - Published: 2008-03-07 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2008/03/call-for-automotive-papers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of the third Advanced Automotive Electronics Conference, aae2008 to be held on 23rd September at the RBS Williams F1 Conference Centre in Grove, near Wantage, Oxfordshire,UK, have issued a call for papers. Papers on a wide variety of automotive topics are invited, and 16th april is the deadline for a 200 word abstract. --- ### New journal for IC designers - Published: 2008-03-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/03/new-journal-for-ic-designers/ - Categories: Electronics Media News Techfocus Media, the online-only publishers of FPGA and Structured ASIC Journal and Embedded Technology Journal has launched a new title, IC Design and Verification Journal. As with the other Techfocus titles, Dick Selwood will be contributing to IC Design and Verification Journal from Europe, ensuring that the site will have a European view, as well as all the news from European shows and conferences. --- ### Silly name, good idea! - Published: 2008-03-06 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2008/03/silly-name-good-idea/ - Categories: Electronics Media News Reed's fascination with all things simian continues with the launch of DEVmonkey - an online resource jointly sponsored by Electronics Weekly and EDN that is specifically devoted to development kits. I love the concept of this sit, particularly the 2-minute reviews, which should help engineers select the right kit for their needs. We do a lot of PR work in the IT sector, where independent reviews really do help consumers buy the right products and a good review almost guarantees a jump in sales. If DEVmonkey is able to review enough kits it would be a valuable resource for engineers and an important part of any development kit launch. Of course the challenge is getting to that critical mass of reviews: we'll keep monitoring progress, so check back to Napier News for more information. --- ### Ziff Davis Media files for Chapter 11 - Published: 2008-03-06 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/03/ziff-davis-media-files-for-chapter-11/ - Categories: Marketing Blog - Tags: USA and American Publications The media world really is having a tough time, particularly in the USA: Ziff Davis Media has filed for Chapter 11 bankruptcy protection in order to restructure its operations and pay down its debt. Maybe ZD hadn't always made the best decisions, but it is sad to see publications I have read for years failing financially. Chapter 11 does work for many companies, so I'm hoping ZD will successfully emerge from bankrupcy protection. --- ### Call for the SAME papers - Published: 2008-03-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/03/call-for-the-same-papers/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The organisers of SAME 2008 have issued a call for papers. This year there is a big focus on low power, with other topics for papers including efficient prototyping. All papers should be in English, and more details are available on the SAME website. --- ### ECE launches online web conference programme - Published: 2008-03-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/03/ece-launches-online-web-conference-programme/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications ICC Media, publishers of Embedded Control Europe has announced the following schedule for online Web conferences ("WEBCONs"). * March 2008 - M2M Communications & Device Connectivity* April 2008 - Real-Time Operation Systems* May 2008 - Motor Control* June 2008 - Displays* July 2008 - COTS* August 2008 - Software Development* September 2008 - Embedded Security* October 2008 - Analog ICs* November 2008 - Microcontroller* December 2008 - Industrial Computing Each WEBCON is limited to a maxmimum of six 15 minute presentations, whihc are recorded as a simple presentation with audio voiceover. I'd really like to see this idea grow, as it will create a resource of easily accessed information on specific topics, which should ensure a very relevant audience. This, coupled with the simple approach without audio and reletively low cost makes it a good investment in any embedded company's marketing programme. --- ### New advertising director at E&E - Published: 2008-03-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/03/new-advertising-director-at-ee/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications The lovely Jacqueline Schroeter is leaving her role as VP Sales at Publish Industry at the end of February, and will be replaced by Javor Dimitrov (j. dimitrov@publish-industry. net) from 3rd March. We'd like to wish Jacqueline the very best for her future career. --- ### Microchip and LEM awards (again!) - Published: 2008-03-04 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/03/microchip-and-lem-awards-again/ - Categories: News About Napier - Tags: B2B Technology Awards Congratulations to both Microchip and LEM, who picked up awards at the E&E Lounge event during Embedded World. --- ### CMP - one becomes four - Published: 2008-03-03 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2008/03/cmp-one-becomes-four/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications CMP Media is to split into four separate companies, providing greater focus to specific markets. TechInsights, under CEO Paul Miller, will include EETimes and the other CMP semiconductor/electronics brands, meaning there will be little change for our industry. I'm always far more concerned about the media products than the company structure, but if you are interested, you can find a more complete analysis of the changes on Brian Fuller's blog. --- ### Embedded World grows again - Published: 2008-02-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/02/embedded-world-grows-again/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Embedded World managed to pull off its expansion into another hall in great style. Not only did the number of exhibitors grow by about 20%, but all the halls were busy. By splitting up the hardware vendors, the traffic through the two "software" halls was significantly up on previous years, without appearing to reduce the numbers looking at the latest processors and boards. --- ### What do American editors think? - Published: 2008-02-29 - Modified: 2016-12-02 - URL: https://www.napierb2b.com/2008/02/what-do-american-editors-think/ - Categories: Marketing Blog - Tags: USA and American Publications It's often easy to underestimate the difference between British and American editors, but recent research from our friends at Hart Boillot that analyses the attitudes of a group of editors and journalists working in the high-tech and healthcare industries shows several findings that will be familiar to people working in the UK. --- ### Radio Solutions 2008 - Published: 2008-02-28 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2008/02/radio-solutions-2008/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The LPRA, organisers of Radio Solutions - a conference an exhibition covering short-range radio devices (SRDs), components and services - has announced that Radio Solutions 2008 will take place at ETSI, Sophia Antipolis, Nice, France from 28th to 30th of May 2008. I'm always pleased to see events in locations like Nice, and just need to find a way to make sure I'm the one that has to visit the show! --- ### Chichester business of the year? - Published: 2008-02-25 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/02/chichester-business-of-the-year/ - Categories: News About Napier - Tags: B2B Technology Awards A little bit of self-publicity here: we're really pleased that Napier was shortlisted as one of the businesses of the year by our local newspaper. --- ### Reed to sell business publications - Published: 2008-02-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/02/reed-to-sell-business-publications/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, UK and British Technology Publications Just in time for Embedded World, Reed Elsevier is to sell off Reed Business Information in order to try to move away from the volatile advertising-funded publishing business. Does this matter to Reed's electronics titles? I guess the answer has to be a qualified "no". Reed isn't saying the business is unprofitable, and the titles appear to be doing OK, despite the tough electronics market. But perhaps the biggest problem is that the buyer that finds the £1bn or more that it would take to purchase RBI isn't going to have the electronics titles top of their priority list. So potentially the electronics titles could be sold on again, or receive little focus from the new owner. Whilst uncertainty isn't a good thing in business, I don't see this decision as having a dramatic impact on the titles in the long run. They make money, and we'd expect them to find an owner that wants to grow the electronics publishing business - even if they do end up being resold. Frankly if the magazines don't fit the new Reed Elsevier model, then they are better off with a new owner. I'm optimistic for the future of EPN, EDN and the other titles, and believe that the difficulty of growing advertising revenue in the electronics industry will be a bigger long-term problem than any change of ownership. --- ### ICC Media to run MicroTCA conference again - Published: 2008-02-13 - Modified: 2016-12-02 - URL: https://www.napierb2b.com/2008/02/icc-media-to-run-microtca-conference-again/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Following the big success of the first MicroTCA Conference staged by ICC Media last year, the scene is set for this key event to return this year on June 2 and 3, again at Munich Airport. Following the success of the first Micro TCA conference, ICC Media will again hold the event at Munich airport on 2-3 June 2008. Although a relatively small event, with around 200 delegates, the conference was able to attract key decision makers from both Germany and abroad. The airport location meant that 30% of the delegates in 2007 were from outside Germany, making the show a great way to reach customers in this key market. --- ### Results for SAME 2007 - Published: 2008-02-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/02/results-for-same-2007/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The organisers of the SAME Conference have announced the results for the 2007 event. With 47 exhibitors and more than 900 visitors, this show proved that small targeted shows that address the needs of engineers in the region are effective. Not only this, but the location is - without doubt - one of the nicest places for a European electronics show! --- ### NEPCON cancelled - Published: 2008-02-07 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2008/02/nepcon-cancelled/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Aftger 39 years, the NEPCON show has been cancelled for 2008. This decision doesn't affect the many other Reed shows around the world. Although the electronics manufacturing industry has shrunk in the UK, the main reason would appear to be the very strong performance of National Electronics Week (NEW). I'm sad to see a show disappear, and it is unfortunate that NEW and NEPCON couldn't both run, but am looking forward to the energised team at NEW delivering a great show later this year. --- ### Retirement is BEST - Published: 2008-02-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/02/retirement-is-best/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications After 40 years in publishing, and 30 years covering the battery industry, the well-respected Hugh Cullimore has retired from BEST (Batteries and Energy Storage Technology) magazine. All of us at Napier would like to wish Hugh an enjoyable retirement. --- ### IML expands editorial team - Published: 2008-01-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/01/iml-expands-editorial-team/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications IML has appointed Paul Wolfe as assistant editor of Electronic Product Design (EPD) and Electronics Manufacture & Test (EM&T), hoping to expand the online content for the successful EM&T site and the EPD site that will launch on the 6th February, as well as offering more resource to increase the number of staff-written articles. From our point of view, we're glad to see publishers continuing to invest in their titles and their all-important editorial teams. --- ### EPD to launch website and newsletter - Published: 2008-01-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/01/epd-to-launch-website-and-newsletter/ - Categories: Electronics Media News - Tags: UK and British Technology Publications EPD will launch a website and enewsletter on 6th Feb. Incredibly the title has remained strong in the UK market with virtually no online presence, but we are sure that the introduction of the site and email newsletter will both help build the EPD brand with readers and also offer valuable promotional opportunities. We've seen some layouts of the site, and like the way it is put together. www. epdonthenet. net doesn't attempt to compete with the news-driven sites (a sensible move), but rather tries to offer in-depth content divided up into product groups as well as nine market sectors reflecting the UK electronics industry - automotive, broadcast, communications, computing, consumer, industrial, medical, military, security. --- ### Andy Pratt moves to support National Electronics Week - Published: 2008-01-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/01/andy-pratt-moves-to-support-national-electronics-week/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Andy Pratt is leaving Datateam and moving over to sell space at National Electronics Week (NEW) on a freelance basis. Clearly NEW is serious about making the event a success, and it's great to see someone having the confidence in the UK market to launch a new even and invest so much in making sure it will be a success. --- ### IET launch party for E&T - Published: 2008-01-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/01/iet-launch-party-for-et/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Last night the IET held a launch party for Engineering and Technology (E&T), their new flagship title that now integrates the various IET vertical titles. Apart from a great evening (a party with vodka jelly and a chocolate fountain! ) the new title really impressed us. Somehow the magazine has managed to cover an incredibly diverse range of engineering subjects at a level all engineers can understand, without making the editorial superficial. The articles are long and in-depth, and the content remains strongly orientated towards electronics. The design is fabulous, and must make E&T a contender for the best looking technical magazine. Of course the circulation of 150000 means that most electronics industry advertisers will only be targeting a small proportion of the readership, yet with a reletively low cost-per-thousand readers, this may not matter. Contact Napier to find out more about the new E&T. --- ### Call for Presentations - MicroTCA Summit 2008 - Published: 2008-01-21 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2008/01/call-for-presentations-microtca-summit-2008/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The organisers of the MicroTCA Summit have issued a call for papers. The summit will be held in Chantilly, Virginia, USA on 28th to 30th May 08. Abstracts must be submitted to the Program Chairperson, Dr. Lance A. Leventhal, by 29th Feb 2008. --- ### Crunch LaElfa stats easily - Published: 2008-01-20 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/01/crunch-laelfa-stats-easily/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Research for B2B Technology Marketers The LA ELFA 07/08 data has been fed into an online tool for marketers allowing them to select their target audience, and get readers hp figures based upon the LA ELFA survey. Putting the data in this tool is a great way for Weka to market their titles, and the online interface is simple and easy to use (although we had some problems with 404 errors). Whatever your view on the accuracy of the survey, we liked the tool, and the results are a great way to start discussion on your next advertising strategy. --- ### The worst thing you can do at a trade show? - Published: 2008-01-16 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/01/the-worst-thing-you-can-do-at-a-trade-show/ - Categories: Marketing Blog - Tags: Shows and Events for B2B Tech This is something that will strike fear into anyone that has to manage a stand at a trade show or present in public. Gizmodo took a TV-B-Gone remote into CES and started turning off the screens at several trade show booths. They also decided to pick on one unfortunate Motorola spoksperson during a press conference, turning off the screens that were running his presentation. We're pretty sure that once you've seen the video, you'll be taping up the infrared sensor of the screens you use to make sure it doesn't happen to you! --- ### PSDE win court decision against Bodo - Published: 2008-01-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/01/psde-win-court-decision-against-bodo/ - Categories: Electronics Media News - Tags: Napier Client News The fight between PSDE and Bodo Arlt, who left the magazine to start Bodo's Power Systems is something we've not given much coverage to within Napier News. As there was no way for us to know exactly what happened, we didn't want to comment. We also don't carry opinions from either side. We'll continue the "no comment" approach throughout 2008, but will highlight any important news. The latest news in the battle is that a ruling was issued that is scheduled to come into force on 15th February. This ruling covers the use of the title “Bodo’s Power Systems” for a free-of-charge trade publication, and also that there were a number of other design elements that could no longer be used. We understand that Bodo will appeal against this ruling, and we'll cover further key developments in the future. --- ### ED Europe debuts new look - Published: 2008-01-12 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2008/01/ed-europe-debuts-new-look/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications ED Europe, the online-only title that is trying to help us avoid chopping down trees to get our fix of the latest on the electronics industry has a new look. The new look doesn't represent a huge change from last year, and opinions on the title remain divided at Napier. Those of us that like reading our magazines on screen like the PDF format, espcially as old issues can easily be archived. One change everyone would like to see is more of the screen editorial devoted to the editorial content: the masthead, navigation and space for the advertising (even when no advertising is present) takes up too much of the screen. ED Europe, however, remains a pioneering title in the European electronics media. We hope that more online titles will follow ED Europe and create titles that engineers read in depth by investing in high-quality editorial control and easy-to-read layout, rather than sending out news by email that engineers will - at best - just skim-read. --- ### Wikia search goes alpha - Published: 2008-01-11 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2008/01/wikia-search-goes-alpha/ - Categories: Marketing Blog The fashion is to launch Web 2. 0 services as beta. Wikia search goes one better and has launched as alpha. This new search engine follows the priciple of using the community to improve search results, as well as openly publishing the algorithms used. Currently the website states: "We are aware that the quality of the search results is low," so don't expect google-quality results yet. We tried the system, and it's really too early to say whether it will work or not. We're concerned that, with the position in search results being so important, the system is simply going to be abused, with the best resourced companies able to rank their results highly and to tweak their site to get best results from the search algorithm. --- ### Call for papers - Batteries 2008 - Published: 2008-01-11 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2008/01/call-for-papers-batteries-2008/ - Categories: Electronics Media News - Tags: Call for Papers, France and French Technology Publications, Shows and Events for B2B Tech The organisers of Batteries 2008, which will take place October 8th-10th in Nice, France, have issued a call for papers. You need to provide a short abstract (100 to 300 words) by 30th January, with confirmation of acceptance promised by 15th February. The site for 2008 isn't up yet, but contact details are available on the Batteries 2007 site. --- ### Future Horizons Industry Forecast Seminar 2008 - Published: 2008-01-07 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2008/01/future-horizons-industry-forecast-seminar-2008/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Future Horizons will be holding their Industry Forecast Seminar (IFS2008) on 29th January in London. Future Horizons is one of the analysts with a really good understanding of the European market - sign up to attend on their website. --- ### European Microwave Week call for papers - Published: 2008-01-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2008/01/european-microwave-week-call-for-papers/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech The organisers of European Microwave Week 2008, to be held on 27th to 31st October in Amsterdam, have issued a call for papers. You need to get the submissions in by 24th February, but as this will be the 38th time the event runs, we're sure that anyone interested in high-frequency design will know all about it. If you don't, contact Napier, and we can help you create a successful submission. --- ### Swedish event runs lead-free - Published: 2008-01-04 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2008/01/swedish-event-runs-lead-free/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Sweden and Swedish Tech Publications The Electronics/EP 2008 show in Stockholm, Sweden, will again run their "Live Production" demonstration. This year they will have two full lead-free production lines demonstrating equiipment from several suppliers. This is not only a great way for suppliers to showcase their equipment, but we also love the way that the organisers have invested the time, effort and floor space to create something that will add real value to the visitors. --- ### Vicor wins Elektra award - Published: 2007-12-13 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2007/12/vicor-wins-elektra-award/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to Vicor, who won the website innovation category in last night's Elektra European Electronics Industry Awards. Their PowerBench suite of advanced power design tools is will worth a look for anyone trying to create online resources that really do help speed up the design and development process. --- ### LA ELFA results - Published: 2007-12-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/12/la-elfa-results/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Research for B2B Technology Marketers We've been reviewing the results of the LA ELFA German readership study with interest. In previous years, there have been huge arguments over this Weka-sponsored* research, but it remains the best research into what titles are read by German engineers. Of course, as with any study, the potential sources of bias must always be considered when interpreting the results. Unsurprisingly (because of their market position, not just because of the sponsor of the study), Weka titles do well. We probably didn't need a survey to show that Elektronik - the title that publishes the most in-depth articles is rated highest as the "Prefered title for indepth technical articles" (their spelling, not ours! ), nor are we surprised to know that the industry weekly newspaper, Markt & Technik is the "Prefered title for industry news"! With little other research to compare with LA ELFA, it's difficult to make detailed comments on the readership figures. Things look good for the industry in general, as every magazine except for Elektronik Journal has increased its readership since the 2003 study, and EJ has increased readership since 2003. M&T and Elektronik are both shown to maintain their leadership, although Weka titles D&E and M&T appear to be growing readership more slowly than the industry average. The results showed Elektronik Praxis strengthening its position as the 3rd-best read title in the survey, at a time when other research shows Praxis losing advertising market share. If you add in the fact that your company is probably only... --- ### Techniktalk closes - Published: 2007-12-06 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2007/12/techniktalk-closes/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Perhaps European countries are different! Despite having 3727 articles from 425 companies on the site, Pro-Talk has decided they will not continue to publish Techniktalk, their first foray into foreign-language websites. We find this an interesting, although not hugely discouraging move. Although it’s never good to see a site close, perhaps the strength of the editorially-driven magazines and websites in Germany really did add more value than the press-release driven Techniktalk. --- ### When is "free" really free? - Published: 2007-12-06 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/12/when-is-free-really-free/ - Categories: Electronics Media News The ever-useful Marketing Law site (registration required) has highlighted that some useful new guidance has been published about the use of the word "free" in marketing. The guidelines have been produced by two UK organisations: the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). --- ### Spanish data protection fines exceed €24M - Published: 2007-12-06 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/12/spanish-data-protection-fines-exceed-e24m/ - Categories: Electronics Media News Most people now recognise the strength of European data protection legislation, and the fact that the implementation and enforcement is slightly different from country to country. Spain is one of the most active in terms of enforcement, with a whopping €24M in fines dished out in the last year. For more help navigating the data protection rules, contact Napier. --- ### CMP acquires company to rip products apart - Published: 2007-12-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/12/cmp-acquires-company-to-rip-products-apart/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications CMP has acquired Portelligent (www. teardown. com), the company that does the product teardowns often seen in EE Times. The company conducts analyses of a wide range of electronics products such as cellular phones, digital cameras anddigital home and mobile computing devices, allowing engineers to understand the design decisions and trade-offs made by other development teams, as well as explaining the costs and business model for different products. At Napier we (well the techhies amongst us! ) love the teardowns, and learn a lot from them, and we believe that this is a great acquisition that will allow CMP to cover more of these fascinating projects. --- ### International Electronics Forum 2008 - Published: 2007-12-03 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/12/international-electronics-forum-2008/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers, Shows and Events for B2B Tech The 17th Annual International Electronics Forum (IEF2008), organised by Future Horizons will be held from 7th to 9th May, 2008 in Madinat Jumeirah, Dubai, UAE. For registration information, visit the event's website. --- ### EO News switches managing editor - Published: 2007-12-03 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/12/eo-news-switches-managing-editor/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Antonella Cattaneo is replacing Alessandro Ferrari as Managing Editor of EO News, as Alessandro leaves the company in order to pursue a new business opportunity in a completely different field. --- ### Napier research shows continued importance of print and marginal influence of new media on engineers - Published: 2007-11-29 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/11/napier-research-shows-continued-importance-of-print-and-marginal-influence-of-new-media-on-engineers/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers The University of Chichester has undertaken some exciting research for Napier, which analyses which information sources are most important to engineers when they learn about and select new products. Although we have only just got the raw data, we already have some very interesting results: articles in print magazines are more important to communicate information about new products than suppliers' websites the internet and magazines are both more important than word of mouth as sources of information about new products engineers consider print advertising to be more effective than online advertising engineers make little use of new media, such as blogs and podcasts, with less than 4% saying blogs would drive them to visit a manufacturer's website brand awareness is extremely important when engineers source new parts, with the vast majority of engineers have suppliers' websites that they always visit when looking for new devices The results of the the survey will be available around the middle of December. If you would like a copy, please email Mike Maynard (mike@napierb2b. com). --- ### IET discovers Web 2.0 - Published: 2007-11-27 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/11/iet-discovers-web-20/ - Categories: Electronics Media News - Tags: UK and British Technology Publications This is one of the most interesting online ideas for European electronics engineers that we've seen for a long time. The new IET Discover system is a social network along the lines of Digg and Del. ico. us that allows engineers to manage and share bookmarks. It's clearly not a new idea, but to focus specifically on the electronics community might create a truly useful research tool that intelligently links information. In true Web 2. 0 fashion, IET discover is labelled as still being in beta! Cool really has arrived at Savoy Place! The big question is will it work? We really hope that it will, but can see difficulties. The two big problems with any social network are Metcalf's law (with a small user bases the site will have limited value, so growing to a critical mass is tricky) and social spam (if the links are all provided by suppliers trying to promote products the value of the information is limited). At Napier, we'd love to see this solution become a valuable resource for European engineers. Currently it's a long way from being the electronics industry resource, but we strongly recommend that you try it and let us know whether you think it will succeed. --- ### Techwatch launches monthly mechatronics title - Published: 2007-11-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/11/techwatch-launches-monthly-mechatronics-title/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech After four successful trial issues, Techwatch (the publishers of Bits and Chips) has announced tha they will publish Mechatronica Magazine on a monthly basis in 2008. With a total circulation of 14,000 (6,000 Belgium and 8,00 in the Netherlands), the title offers significant reach across these small but important countries. Techwatch also organises a mechatronics show and conference, Hightech Mechatronica. This show will be held at two locations: Eindhoven, The Netherlands (6th March 2008) and in Kortrijk, Belgium (13 March 2008). In 2007, the first year the show was run, it attracted a respectable 1000 attendees across the two venues. --- ### Newsletter clicks mean GreenPower prizes - Published: 2007-11-21 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2007/11/newsletter-clicks-mean-greenpower-prizes/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech The publishers of Power Systems Design Europe and China magazines have created the annual GreenPower Leadership Awards program. The selection of winners is beautifully simple: articles on the Power Systems Design Europe eNewsletter bearing the GreenPower logo that get the most clicks will win. The winners will be announced at the PSDE podium discussion at PCIM Europe 2008, and will also be published in the May 2008 issue of Power Systems Design Europe. --- ### Call for papers - IET Wideband and Ultrawideband seminar > The IET has issued a call for papers for their seminar on Wideband and Ultrawideband Systems & Technologies that will be held on Thursday 6th November 2008. - Published: 2007-11-20 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2007/11/call-for-papers-iet-wideband-and-ultrawideband-seminar/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications The IET has issued a call for papers for their seminar on Wideband and Ultrawideband Systems & Technologies that will be held on Thursday 6th November 2008 at Savoy Place, London. The organisers are encouraging submissions about both theory and applications in areas such as communications, localization, radar, and imaging. Submissions within the general areas of antennas and propagation signal processing, information theory, circuits and systems, and biomedical engineering are also invited. Abstrects are due by 27th March 2008, with notification of acceptance by 8th May 2008, and full paper submission due on 9th October 2008. To submit an abstract, visit the event website, or contact Napier. --- ### Reed steals database manager from Groupe Tests - Published: 2007-11-18 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2007/11/reed-steals-database-manager-from-groupe-tests/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, France and French Technology Publications The database manager merry-go-round in Europe continues, as Reed Electonics Group steal Sylvie Jalin from French rivals Groupe Tests. Sylive will work in Paris as circulation and database manager for EPN, EDN Europe and EPN France. --- ### Call for papers - E&E Kompendium - Published: 2007-11-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/11/call-for-papers-ee-kompendium/ - Categories: Electronics Media News - Tags: Call for Papers, Germany and German Tech Publications publish-industry Verlag has issued a call for papers for the annual E&E Kompendium. This annual reference book is well used by German engineers, and you need to get your absract written and submitted by 10th January 2008 if you want to get your article included. --- ### PSDE suggest a new approach to recruitment - Published: 2007-11-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/11/psde-suggest-a-new-approach-to-recruitment/ - Categories: Electronics Media News - Tags: Direct Marketing Strategies and Tactics Rather than suggest recruitment advertising, PSDE is pushing the idea of using direct email to fill vacancies. Recruitment is a real challenge to many companies in the industry, so this is an interesting approach, although we can't see direct email ever competing with job listings sites. --- ### Napier strengthens team - Published: 2007-11-10 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2007/11/napier-strengthens-team/ - Categories: News About Napier Please welcome Rachel Madden to Napier, who joined us at the start of the month. Rachel has a superb marketing background, with b2b technology and consumer experience. You can contact Rachel by email at Rachel@Napier. co. uk --- ### Test and measurement day planned for UK - Published: 2007-11-08 - Modified: 2018-10-16 - URL: https://www.napierb2b.com/2007/11/test-and-measurement-day-planned-for-uk/ - Categories: Electronics Media News - Tags: Measurement of B2B Technology PR & Marketing, Shows and Events for B2B Tech, UK and British Technology Publications New Electronics and Invents are planning to run a Test and Measurement day on 15th May 2008 at the Madejski conference centre, Reading, UK. Keep reading Napier News for more information! --- ### eLegacy awards - Published: 2007-11-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/11/elegacy-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications The first EPD eLegacy awards luncheon held yesterday was a great event. The venue, Tate Modern, was a fabulous location, although demand for tickets was greater than the room could accomodate. Rapper 50 cent was seen visiting Tate Modern that morning, although we're not sure if the rumour that he was there to find out more the contribution to green electronics made by Napier clients IDT and LEM, rather than to see the famous crack in the floor, is true or not! --- ### Microwaves and RF appoints European editor - Published: 2007-11-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/11/microwaves-and-rf-appoints-european-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications Paul Whytock has been appointed as European editor of Microwaves & RF magazine - as if he didn't have enough to do in his other position of editor-in-chief of ED Europe. In addition to covering news from European companies, Paul will also be developing his TV career, with more online video work: he interviewed ten companies at the recent European Microwave Week. Online video seems to have been slow to take off in our industry, but we believe that the short interview format used by Penton is a great way for engineers to learn about new products and technologies. Even sites like You Tube are getting technical content added, with Napier's video of a client's presentation at a trade show already achiving almost 800 views. Contact Napier for more information about online video and the electronics industry. --- ### Freelance marketing expert in Israel - Published: 2007-11-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/11/freelance-marketing-expert-in-israel/ - Categories: Electronics Media News - Tags: Israel and Israeli Technology Publications Orna Gadel, has left her co-editing and advertising sales roles at the Israeli title Electronica to become a freelance marcom consultant. We've worked a lot with Orna in the past, and wish her the best of luck in her new role. For information on how be market sucessfully in Israel, or just to get in contact with Orna, contact Napier. --- ### NEPCON strengthens team - Published: 2007-10-31 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2007/10/nepcon-strengthens-team/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications With national Electronics Week providing new competition, the organisers of Nepcon, Reed Exhibitions, have announced that Marilyn Driscoll and Diane Burton have joined the exhibition team as Consultants. It's good to see a positive response to the competitive challenge, and we hope that both events will be able to persuade engineers to get out of their chairs and to visit an exhibition. --- ### Free copy of Mike Green's new book - Published: 2007-10-29 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2007/10/free-copy-of-mike-greens-new-book/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications The first book by Mike Green, the popular editor of EPN, has been published. The Nearly Men tells the stories of inventors and scientists who laid the groundwork for some of the greatest discoveries, but never quite found greatness themselves. As a special offer to readers of Napier News, we have one copy of the book available for the first person who emails Napier at ask for it! This book has now been won - congratulations to Peter Swanson of Intertronics. --- ### Google hates press releases? - Published: 2007-10-29 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/10/google-hates-press-releases/ - Categories: Marketing Blog Recently Chris Rand of Pro-Talk posted a discussion of the problem of duplicate content filters employed by search engines to a Pro-Talk mailing list. With all the major search engines employing techniques to detect duplicate content and penalise websites that have "too much" of this content, press releases could be a real problem for search engine optimisation (SEO). The problem is not exclusive to electronics - the SEO Chat blog has an in-depth analysis of the issue, but Pro-Talk are the first European electronics publisher to publicly raise the issue. The problem for the search engines is how to stop websites being created using content taken from other sites, purely to make money from advertising rather than actually informing. Clearly, however, reproducing a press release is a very different exercise. If online media stop or cut back their coverage of press releases to optimise their position in search engine results pages, this would be bad for all concerned. Fortunately it appears that the duplicate content filter has had little impact on most of the electronics media to date. With many of the leading sites in Europe focusing on their own content first, and release coverage second, we hope the filters will remain smart enough to keep them high in the search results. Currently there are several sites that are driven almost entirely by covering press releases, and it may be that they become less important in the future. Want to know more about this problem, or hear what we think... --- ### National Electronics Week releases floorplan - Published: 2007-10-24 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2007/10/national-electronics-week-releases-floorplan/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The new UK electronics show, National Electronics Week, has secured a promising number of exhibitors according the to first floorplan that has just been released. Although we think that making the show a success in the traditionally show-adverse UK market will be a challenge, the organisers have clearly got off to a flying start. Currently most of the exhibitors are in the production sector: if the organisers can capture some component manufacturers, the momentum behind the event will really start to build. --- ### Hotmail imposes limits on number of recipients? - Published: 2007-10-22 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/10/hotmail-imposes-limits-on-number-of-recipients/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics the Register has reported that Microsoft is imposing a limit of 10 recipients per email. At Napier we believe this is something that should concern marketers in the electronics sector: there is significant evidence that many engineers use Hotmail or other accounts to subscribe to email newsletters that are useful for their job. Although Microsoft have denied that there is a simple limit on the number of recipients, we believe that the free email services will tend to place more and more restrictions on incoming email, which will inevitably reduce deliverability of marketing emails in our industry. Want more information on improving your email marketing? Contact Napier to find out how we can help. --- ### News from the Nordic Connection - Published: 2007-10-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/10/news-from-the-nordic-connection/ - Categories: Electronics Media News - Tags: Denmark and Danish Technology Publications, Sweden and Swedish Tech Publications Aktuel Elektronik is now offering online advertising on the www. techmedia. dk. This includes swiftlet banners that are visible when reading the current or archived issues online. The swiftlet banners stay visible for the entire time that the user is reading that issue, and are booked on an exclusive basis for each issue of the magazine. Elektroniktidningen has announced an opt-in database (ETN Direct) that will help marketers reach the Swedish electronics industry. Currently the list is extremely small, with only 800 contacts available (about 600 of which have email addresses). The ETN website will also be sectionalised by product area, but as they are the first Swedish publication to offer list rental, we’re sure it is going to be popular! --- ### Power title increases European circulation - Published: 2007-10-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/10/power-title-increases-european-circulation/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Despite the predictions, magazines still refuse to die! Power Systems Design Europe has announced that their circulation has grown 11. 5% in the last year. With many magazines allowing circulation to fall slightly - presumably as a route to keep advertising costs per page flat - this is a very welcome investment. It's even more impressive with the intese competition between the European power titles. --- ### Sergio Lorenzi named Editor-in-Chief of Spanish titles - Published: 2007-10-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/10/sergio-lorenzi-named-editor-in-chief-of-spanish-titles/ - Categories: Electronics Media News - Tags: Spain and Spanish Technology Publications Sergio Lorenzi has been named Editor-in-Chief of both Mundo Electronico and Productronica. The two magazines are well resourced, with Eugenio Rey Veiga the Editor who supports Sergio on both titles. --- ### Silvio Baronchelli takes over at A&V - Published: 2007-10-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/10/silvio-baronchelli-takes-over-at-av/ - Categories: Electronics Media News - Tags: Italy and Italian Publications Silvio Baronchelli has taken over the role of editing A&V Elettronica from Laura Reggiani who left recently to join Selezione. Silvio has overseen A&V Elettronica for some time, providing continuity to the title. We're not sure whether there will be a replacement appointed for Laura Reggiani in the future - keep checking Napier News to find out! --- ### Bits and Chips to announce Dutch show - Published: 2007-09-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/bits-and-chips-to-announce-dutch-show/ - Categories: Electronics Media News - Tags: Netherlands and Dutch Technology Publications, Shows and Events for B2B Tech We understand that Bits & Chips will soon announce a new elektronic show for the Benelux region. The show will be held on 19th June, 2008. Keep checking Napier News for more information! --- ### Productronica to run show daily newspaper with Weka - Published: 2007-09-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/productronica-to-run-show-daily-newspaper-with-weka/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Messe Munchen, the organisers of Productronica, have teamed up with Weka Fachmedien to publish a daily show newspaper. Weka have a strong record of delivering great show dailies, at SPS/IPC/DRIVES and electronica, and we'd expect this publication to follow the same successful format. The content will be in both English and German, with editors from Markt & Technik, Elektronik, DESIGN&ELEKTRONIK and Computer&AUTOMATION collaborating to produce the articles. Visitors will be able to pick up one of the 44,000 copies available at trade show train stations and local hotels, as well as at the exhibition hall. --- ### ESE changes editors - Published: 2007-09-27 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2007/09/ese-changes-editors/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Embedded Systems Engineering (ESE) has appointed Phil Ling to take over from Alastiar Winning, who is leaving to work for a distributor. Phil is a popular and technically knowledgable editor, who has worked on a number of projects since his last editorial role at New Electronics. Whilst it's never good for a magazine to lose an editor, Phil is a great person to hire, and we feel confident that this appointment will help the title grow and develop. --- ### Bits&Chips 2007 Embedded Systemen - Published: 2007-09-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/bitschips-2007-embedded-systemen/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The 6th Bits&Chips 2007 Embedded Systemen event will be held on 17th and 18th October at the Evoluon in Eindhoven, The Netherlands. For the first time, there will be a turorial day (17th October) that will have three hours of workshops and courses covering topics such as multicore systems; safety-critical systems; and verification and performance analysis of real-time systems. The second day will feature the the trade show, a management seminar and four technical lectures. --- ### Electronics show launched in UK! - Published: 2007-09-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/electronics-show-launched-in-uk/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications We thought everyone in the electronics industry had bought into the mantra, "No one in the UK goes to electronics shows any more. " Apparently not! A new show, National Electronics Week, is planned for June 2008. The show will be held in Earls Court, which will be a popular choice with exhibitors, but will there be any visitors? At Napier we really hope this venture works. There isn't an electronics trade show in the UK, although we have several successful small events. Despite predictions of the internet killing trade shows, electronica and Embedded World continue to grow in Germany, and engineers really do want to talk to real people about products that could solve their design problems. But in the UK trade shows are still thought of as "a bit of a jolly". National Electronics Week itself is only a 3-day week! With engineers reluctant to "take a day off" to go to a trade show, the event will need a strong conference programme to get the credibility it needs to attract the prejudiced British engineers. ESS is a good example of what can be achieved: a conference that pulls in a high-quality audience who browse the exhibition booths between sessions. The first step, however, will be the challenge of getting a portfolio of industry-leaders that will attract other exhibitors. For any show this will be tough, and the British culture makes the job even more challenging. At Napier we hope the event is successful - good trade shows... --- ### Google adds gadgets to adverts - Published: 2007-09-20 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/09/google-adds-gadgets-to-adverts/ - Categories: Marketing Blog PC Pro reports that Google is testing new ads with gadgets that support rich media such as audio, video and even mini websites within them. The ad reporting will also give advertisers information on how much of the video was watched. Although the short-term users will primarily be consumer marketers, it's interesting to note that Google is struggling to balance commercial pressures with the demand of many users for it to keep the interface clean, simple and text-based. --- ### CIE party - Published: 2007-09-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/cie-party/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications We had a great time at the CIE party last night, and as well as wishing Dulcie Elliot and Sally Ward-Foxton well in their future careers, we also got to meet the new team of Neil Tyler and Michelle Winney. Although Neil does have a track record in tech, having edited Communic@te, we believe that the learning curve to get up to speed will be challenging. The good news is that clearly there is commitment both commercially and editorially to develop the magazine, and we wish them well. --- ### Reed Europe & Asia appoint new US media rep for electronics titles - Published: 2007-09-13 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/reed-europe-asia-appoint-new-us-media-rep-for-electronics-titles/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications Following the sale of ECN to Advantage Business Media, it was pretty obvious that Reed would be looking for a new US sales channel for their European and Asian electronics titles. The successful company is JAS Technical Media, who will manage all US sales of EPN, EPN France, ECN Asia, ECN China, WD&D Asia and WD&D China. Somewhat confusingly the deal is that JAS will take over sales for issues from February 2008, leaving customers with two reps to deal with for bookings in the first quarter of next year. It will be interesting to see the effects of the change. The ECN sales team did a pretty good job, particularly selling EPN, and JAS will have to work hard to maintain this business. With JAS prepared to invest in developing their contacts to sell these titles, the long-predicted death of the product book in print is still some way off! --- ### Microchip joins S&P 500 stock Index - Published: 2007-09-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/microchip-joins-sp-500-stock-index/ - Categories: Electronics Media News - Tags: Napier Client News Although it has nothing to do with the European electronics media, we felt it was worth covering a major achievement for one of our clients. Microchip Technology joined the Standard & Poor 500 stock index after the market closed yesterday (September 7th). Congratulations! --- ### New chief editor for Selezione di Elettronica - Published: 2007-09-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/new-chief-editor-for-selezione-di-elettronica/ - Categories: Electronics Media News - Tags: Editor News and Updates, Italy and Italian Publications Laura Reggiani has been appointed as the chief editor for Selezione di Elettronica, the oldest italian electronic magazine. This move represents another step forward for the magazine, which was recently bought by "Sole 24 ore" (the main Italian financial magazine). By expanding their editorial team, Selezione is challenging Elettronica Oggi, which also recently changed hands. We've seen Selezione becoming stronger and stronger in the Italian market over the past couple of years, and are optimistic we will see similar commitment to investment in Elettronica Oggi and EO News. --- ### CIE hires Michelle Winny from EuroAsia Semiconductor - Published: 2007-09-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/09/cie-hires-michelle-winny-from-euroasia-semiconductor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications Showing a real commitment to replacing Dulcie and Sally as quickly as possible, CIE has announced that Michelle Winny will be joining them from EuroAsia Semiconductor. It is great news that they have hired someone who understands the electronics business to support Neil Tyler, and particularly impressive that they have managed to rebuild the team in such a short timeframe. --- ### CIE announces new editor - Published: 2007-08-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/08/cie-announces-new-editor/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications CIE has announced that Neil Tyler will be joining the title as editor on the 10th Sept, replacing Dulcie Eliott who left in August. Neil has a background in both journalism and PR and has most recently worked for the Financial Times as the Editor for their magazine supplements. Bringing in an editor from outside the electronics industry is a brave move, and one that could involve a significant effort to ramp up his knowledge. We're eagerly awaiting an announcement on Neil's assistant, as we believe it's important that the successful person does have credible experience in electronics. --- ### Wiki Scanner and electronics companies - Published: 2007-08-24 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/08/wiki-scanner-and-electronics-companies/ - Categories: Electronics Media News There has been a lot of interest in WIkiscanner, a great site that lets you see the edits made to Wikipedia by people accessing the internet from IP addresses registered to companies. The site brings up some interesting results for the electronics industry, suggesting that someone at Atmel was very quick to remove a highly negative opinion on the AVR entry in January, which would definitely pass as fixing vandalism; Freescale employees kindly changed "Motorola" to "Freescale" in the microcontroller second when the company was spun off and also informed us that the company "ROCKS" in another entry; and Analog Devices highlighted the fact that their accelerometer is used in the Nintendo Wii. It's not surprising that companies are monitoring their own entries as well as trying to get positive PR in related articles. The site is great fun: rather than looking for the electronics companies that have employees that hate Celtic football club (tricky), have fans of Star Trek working for them (very easy) or have employees that watch the Australian soap opera "Home and Away" (sad)! Publishers can also be seen monitoring their entries, but we were really excited to see that the entry for Ipswich Town football club was updated by someone at Reed. --- ### IET publications to merge > The IET plans a dramatic shake-up in their magazine portfolio in January 08, increasing the frequency of Engineering Technology from 12 to 21 issues a year. - Published: 2007-08-24 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2007/08/iet-publications-to-merge/ - Categories: Electronics Media News - Tags: UK and British Technology Publications The IET plans a dramatic shake-up in their magazine portfolio in January 08, increasing the frequency of the flagship title, Engineering Technology, from 12 to 21 issues a year. This magazine will also include coverage of the industries that are currently addressed by the professional magazines, killing off these seven vertical titles. The move is an interesting one as the IET has always been driven by "special interest" groups focussed on particular topics. The new publication appears to be an attempt to create a "New Scientist" for engineers. At Napier we think this is probably going to be a good move, giving engineers a more rounded view of technology, presumably attracting more advertising and perhaps reducing cost. If the depth and quality of the specialist technical articles are maintained, this could make Engineering Technology a signifiantly more influential media channel for electronics companies, although the breadth of the IET's membership means that this will remain a technology publication, and will not become a pure electronics title. --- ### ESS'07 announces conference programme - Published: 2007-08-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/08/ess07-announces-conference-programme/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The organisers of ESS'07, The Embedded Systems Show, which will be held in the NEC, Birmingham from 17th to 18th October 2007. The programme includes 20 tutorials across 4 tracks in the IET-sponsored Embedded Systems Developer Conference, hands-on classes and more than 70 exhibitors. --- ### Editorial changes at Weka - Published: 2007-08-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/08/editorial-changes-at-weka/ - Categories: Electronics Media News - Tags: Editor News and Updates, Germany and German Tech Publications Heinz Arnold, a highly experience and respected journalist is taking over as editor of Markt und Technik. He replaces Peter Wintermayr, who will be moving to become cheif editor of Elektroniknet, Weka's online electronics website. At Napier we don't think this will have a huge effect on Markt und Technik, but it represents a dramatic commitment by Weka to their online presence. Elektroniknet is the largest German-language electronics site, and despite innovations from competitors has not been seriously challenged. We expect this move to signal a focus on further improving editorial content online, which can only be a good thing. --- ### Yahoo! finds 13 ways to speed up your website - Published: 2007-08-10 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/08/yahoo-finds-13-ways-to-speed-up-your-website/ - Categories: Marketing Blog If your marketing responsibilities include your company's website, then you should read Yahoo! 's thirteen ways to speed up your website. Useful information! --- ### Elektronik Tidningen editor takes a year off - Published: 2007-08-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/08/elektronik-tidningen-editor-takes-a-year-off/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Sweden and Swedish Tech Publications Thanks to the generous social provision in Sweden, Jan Tangring is about to leave for a year's paternity leave. Yes a whole year of nappies! Adam Edström will be covering whilst Jan is away. --- ### IDT and LEM short-listed for IML's e-legacy Awards 2007 - Published: 2007-08-06 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/08/idt-and-lem-short-listed-for-imls-e-legacy-awards-2007/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to IDT and LEM who have proved their commitment to sustainable technology with their short-linsting for the e-Legacy 2007 awards. These awards show a commitment to corporate social responsibility, with the shortlist determined by the editorial team and the sponsors. The winners will be decided by a public vote. Whatever happens, we're looking forward to the awards luncheon which will be held at Tate Modern on Thursday 1st November - a fabulous venue to celebrate the achievements of companies such as LEM and IDT. --- ### CIE loses two editors - Published: 2007-08-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/08/cie-loses-two-editors/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Editor News and Updates, UK and British Technology Publications CIE is to lose both Dulcie Eliott and Sally Ward-Foxton. Both editors have decided to move to agencies (believe us, it is NOT easier working in a agency! ! ). No replacements have been announced yet. Although these departures will be a major loss for the title, CIE has not only survived a number of editorial changes over recent years, but often emerged as a strong title under new leadership. Keep checking Napier News to find out who will be replacing Dulcie and Sally. --- ### EM&P switches editor - Published: 2007-08-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/08/emp-switches-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications During August Dave Tudor will move from EM&P to become Editor of its sister publication Production Engineering Solutions. We're not sure quite what advantages the world of metal cutting has over electronics, nor can we understand why the previous editor of Production Engineering Solutions is moving into PR - despite what everyone thinks, PR really is hard work! Matt Bailey, the features editor for Aerospace Manufacturing, EM&P and Solutions will take on the role of Acting Editor. Although Matt hasn't worked on an electronics title before, we're confident that his extensive editorial experience will be an asset to EM&P. --- ### DATE'08 Call for Papers - Published: 2007-07-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/07/date08-call-for-papers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The oganisers of DATE 2008 have issued their call for papers, and are inviting proposals for technical papers (regular and interactive), tutorial and special session proposals covering:D - Design Methods, Tools, Algorithms and LanguagesA - Application DesignT - Test Methods, Tools and Innovative ExperiencesE - Embedded Systems SoftwareThere are two days of specially focused conference sessions, one on Software Architectures for Automotive Electronics and the other covering Design for Dependable Embedded Systems. The deadline is 9th September. --- ### New Yahoo! advert ranking model - Published: 2007-07-26 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/07/new-yahoo-advert-ranking-model/ - Categories: Marketing Blog Yahoo! Search Marketing is rolling out a new model, where the success (click rate) as well as the amount bid for an advert contributes to its ranking. So better ads - i. e. those with more clicks - will be cheaper. The new model launched today in the UK. For information on optimising your search engine advertising, contact Napier. --- ### Semiconductor India - Published: 2007-07-20 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2007/07/semiconductor-india/ - Categories: Electronics Media News EuroAsia semiconductor will launch Semiconductor India in October. This publication aims to ride on the back of recent incentives by the Indian government to encourage chip manufacturing in India - already a country that is very active in chip design. We've heard other European publishers in the electronics sector talk about entering India, and would expect more announcements in the future. --- ### Newspapers see online as promo tool for print - Published: 2007-07-19 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/07/newspapers-see-online-as-promo-tool-for-print/ - Categories: Marketing Blog - Tags: UK and British Technology Publications An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required for this site). The move is to primarily to counteract the difficulty in getting consumers to pay for online subscriptions and to take advantage of the advertisers that want to use online properties, but the fact that three leading newspapers - the Guardian, the Daily Mirror, the Daily Mail and the Daily Express - said that they did not see online cannibalising print sales, rather that their free online activities increased sales of the physical newspaper shows how, in Europe at least, print continues to be a strong medium. --- ### Web rankings based on time, not pages - Published: 2007-07-17 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/07/web-rankings-based-on-time-not-pages/ - Categories: Marketing Blog Nielsen//NetRatings, has decided to add "Total Minutes” and “Total Sessions” metrics to NetView, as better measures of online engagement. Although the use of AJAX is cited as one of the main reasons, big beneficiaries will be multimedia sites, such as YouTube. --- ### Digital Power Forum Europe - Published: 2007-07-16 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2007/07/digital-power-forum-europe/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Darnell is partnering with EDN to hold the first Digital Power Europe (DPE) event in Munich from 13th to 15th November 2007. The American Digital Power Forum (DPF) is already a successful event, and extending to Europe makes a lot of sense. The combination of the power industry expertise of Darnell and the European reach of Reed should ensure that the German event is successful. In Europe, and especially Germany, shows continue to be an important part of the marketing mix, and at Napier, we believe this could become a key event on the power electronics calendar. --- ### Tech Myths - Published: 2007-07-16 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2007/07/tech-myths/ - Categories: Electronics Media News An interesting article that will provide a bit of fun (and allow the geeks to say "I told you so"), PC World has published an article that debunks the most common technology myths. --- ### ESC will go to India - Published: 2007-07-13 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/07/esc-will-go-to-india/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech Showing how emerging countries are becoming more important, CMP has annouced that ESC will be coming to India. Embedded Systems Conference India will be held at NIMHANS Convention Center in Bangalore India on 4th to 6th October 2007. --- ### Awards entries closing soon! - Published: 2007-07-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/07/awards-entries-closing-soon/ - Categories: Electronics Media News - Tags: B2B Technology Awards Following the tradition of European awards, both the we've seen the IET Innovation Awards, EPD's eLegacy and Reed's Elektra awards all extend their entry deadlines by a week or so. To ensure you get your entry in on time, contact Napier. --- ### Batteries 2007 announces programme - Published: 2007-07-10 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2007/07/batteries-2007-announces-programme/ - Categories: Electronics Media News - Tags: France and French Technology Publications, Shows and Events for B2B Tech The organisers of Batteries 2007, to be held from 26th to 28th Sepember in Nice, France, have announced the programme for the event. In addition to being a fabulous location, this conference addresses a rapidly developing area of the electronics industry, with a quality programme that includes 60 Speakers from 35 countries. --- ### MicroTCA Conference announced - Published: 2007-07-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/07/microtca-conference-announced/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech ICC Media will be running a MicroTCA conference in Munich on 20th Nov 2007. The publishers of ECE and Boards and Solutions have a great track record of delivering focussed conferences, and this hot topic is an obvious choice for them. Sponsorship opportunities are available now. --- ### AMCC runners-up in Macworld Awards - Published: 2007-06-30 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2007/06/amcc-runners-up-in-macworld-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, Napier Client News Congratulations to AMCC, who were named as runners-up in the recent Macworld awards. AMCC were recognised for their fabulous 3ware Sidecar, which provides secure RAIDed desktop storage for PCs as well as Apple MACs. Despite just missing out on the award, we were still treated to Ron wearing his tartan on stage! --- ### Power Systems Design to launch ePowerPack - Published: 2007-06-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/06/power-systems-design-to-launch-epowerpack/ - Categories: Electronics Media News - Tags: Direct Marketing Strategies and Tactics, Europe and Pan-European Technology Publications Power Systems Design will launch "ePowerPack" in September 2007. With both print and online versions, this new product will let companies reach 54,000 power electronic design engineers in Europe and North America directly, as well as appearing as a new section in Power Systems Design Europe. --- ### Hillwalking for charity - Published: 2007-06-25 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2007/06/hillwalking-for-charity/ - Categories: Electronics Media News Congratulations to Neil Whittaker, publisher of several IML titles including EPD and EM&T, for completing the 3 peaks challenge in aid of several charities. He is pictured on his way down Snowdon, wearing his Arsenal hat... . . well no one is perfect! --- ### Call for Presentations - AdvancedTCA Summit - Published: 2007-06-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/06/call-for-presentations-advancedtca-summit/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The dealine for the call for papers for the AdvancedTCA Summit is 29th June. Although this is a US show, it's likely to have a high proportion of Europeans at the event. Submit a 1-page proposal which should consist of an abstract, a brief outline of major topics and a short biography of the presenter to:Dr. Lance A. Leventhal, Program ChairpersonEmulative SystemsPO Box 1258Rancho Santa Fe, CA 92067 USAVoice: (858) 756-3327Fax: (858) 756-2656Email: lance@advancedtcasummit. com --- ### Search engine optimisation myths - Published: 2007-06-21 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/06/search-engine-optimisation-myths/ - Categories: Marketing Blog A great article from Clickz that describes common myths about SEO. --- ### Microchip and LEM narrowly miss you at Electron d'Or awards - Published: 2007-06-16 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/06/microchip-and-lem-narrowly-miss-you-at-electron-dor-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, Shows and Events for B2B Tech Congratulations to two of our clients - Microchip and LEM - who were nammed as runners-up in the Groupe Tests Electron d'Or awards. Many congratulations to all the winners. --- ### Future Horizons Forecast Seminar July 2007 - Published: 2007-06-15 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/06/future-horizons-forecast-seminar-july-2007/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The Future Horizons Mid-Term Semiconductor Industry Forecast seminar (IFS2007-MT) will be held on 24th July 2007 at the Hilton Kensington, London, England. Future Horizons will be discussing the four key variables driving worldwide semiconductor demand: the global economy, unit demand, wafer fab capacity and the mixed messages from IC ASPs. These popular seminars give a great overview of the market direction, and Future Horizons gives great coverage of the European market. --- ### VITA Announces Micro Technology Europe as Media Partner - Published: 2007-06-14 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/06/vita-announces-micro-technology-europe-as-media-partner/ - Categories: Electronics Media News - Tags: UK and British Technology Publications VITA, the VME trade association has announced that Micro Technology Europe has become a VITA Media Partner (VMP). Although this will probably result in a slight increase in focus on VME and VITA, we don't see this as a change from the magazine's current direction as MTE has always been very conscious of the strength of the VME market, particularly in the UK where most of the readers reside. The move may also result in more good quality stories being featured MTE. --- ### New magazine - Energy 2.0 - Published: 2007-06-13 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/06/new-magazine-energy-20/ - Categories: Electronics Media News publish-industry has announced the launch of Energy 2. 0, which follows the standard publish-industry "media concept" formula of a magazine, website and yearbook. Several of our clients are innovating in the energy management and energy conservation sectors, and this magazine should be be successful as this important sector is short of good titles. A pre-release issue is available now, and the magazine will begin publishing in December 2007. --- ### IET redesigns magazines > All of the IET's bi-monthly publications are being redesigned, and the IET is also strengthening the institutes branding efforts. - Published: 2007-06-04 - Modified: 2017-10-19 - URL: https://www.napierb2b.com/2007/06/iet-redesigns-magazines/ - Categories: Electronics Media News - Tags: UK and British Technology Publications All of the IET's bi-monthly publications are being redesigned, and the IET is also strengthening the institutes branding efforts with the renaming of Electronics Systems and Software to IET Electronics; Manufacturing Engineer to IET Manufacturing ; and Computing and Control Engineering to IET Control & Automation. Nick Smith is also taking over the editor's role at Engineering Management on a temporary basis as Beverley La Ferla is leaving. --- ### Electronics Manufacturing title launches in July - Published: 2007-06-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/06/electronics-manufacturing-title-launches-in-july/ - Categories: Electronics Media News - Tags: UK and British Technology Publications MMG, the publishers of Electronics Sourcing will launch Electronics Assembly magazine in July. Claiming a circulation of over 7,000 electronics manufacturing and test engineers from the UK and Ireland, this launch shows that manufacturing in Western Europe is not dead! Jon Barrett and Amy Barker are the editorial team. --- ### PCIM increases visitors and exhibitors - Published: 2007-05-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/05/pcim-increases-visitors-and-exhibitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech PCIM Europe 2007 closed yesterday, after a succesful event that saw 6200 visitors(an increase from the 5. 783 visitors in 2006) and 249 exhibitors (up from 209 last year). The results show that, in Germany at least, trade shows are still an important part of the marketing mix. --- ### EM&T launches global website - Published: 2007-05-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/05/emt-launches-global-website/ - Categories: Electronics Media News - Tags: UK and British Technology Publications IML Group has launched a global website for their electronics production title EM&T. It's good to see that EM&T Worldwide does make a real effort to cover global news, rather than simply re-using the good, but inevitably UK-focussed content from the print magazine. It may be difficult for the site to gain traction outside of their loyal readership in the UK, but if they do succeed, we would expect a number of other titles to try to follow suit. --- ### Microsoft copies Google - Published: 2007-05-23 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/05/microsoft-copies-google/ - Categories: Marketing Blog An interesting review of the acqusition of aQuantive by Microsoft at Business Week's website. In 2002, who would have predicted that in five years time the biggest ever acquisition by Microsoft would be an ad company? --- ### Surveys, surveys, surveys - Published: 2007-05-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/05/surveys-surveys-surveys/ - Categories: Electronics Media News Market knowledge is incredibly valuable, something that is demonstrated by the many different emails about surveys that we've recently received. Although EDN feels that an executive summary (not the full results! ) of their important Mind of the Engineer study is sufficient incentive, and Embedded Market Forecasters/COTS Journal/RTC magazine offer a summary of the results of their survey on the future of embedded systems development, others are a little more generous in their approach. Beacon Technology Partners waved the chance of winning one of 100 $50 Amazon. com vouchers for their worldwide EDA study. Nice, but only Amazon. com - that's lazy! If I'm going to use the money to pre-order Harry Potter and the Deathly Hallows, I want it shipped as fast as possible, and the 2-4 day shipment to Europe is going to eat up 60% of the voucher. Merrill Reseach has decided that Paypal is the best approach, offering $20 through Paypal for a wireless design survey, then offering $30 for completing a questionnaire on "design-in practices". Apparently not everyone in the world uses Ebay, so for some people maybe Paypal is not perfect. Electronic News has taken a completely different approach to bribery. They are offering "free samples of new electronic components". Just fill in the questionnaire about your need for samples, and they you'll be able to access free samples through their sample club. Whenever you get a sample, you need to fill in another questionnaire about the device. Interesting idea, but are engineers really... --- ### Online or print? - Published: 2007-05-22 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/05/online-or-print/ - Categories: News About Napier - Tags: Research for B2B Technology Marketers We recently set a group of University students the challenge of finding out how important online is for European electronics publishers. We can all see the trend towards online, but it's sometimes easy to get carried away with the hype, and forget that the reality is that most revenue is still for print adverts. It was fascinating to see some complete outsiders - who were experts in media, but unfamiliar with our industry - take a view of our industry, and see how they managed to assess the revenue of online and print magazines. Their final conclusions suggest that online still lags a long way behind print in terms of revenue for the industry. If you want to know more, contact us to request a copy of the final report, which should be completed by the end of May. --- ### Vote for Napier's clients in the Storage Awards 2007 - Published: 2007-05-22 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/05/vote-for-napiers-clients-in-the-storage-awards-2007/ - Categories: News About Napier - Tags: B2B Technology Awards Although we are well known in the electronics industry, Napier also works with a number of leading companies in the IT sector. This year AMCC Storage and aXstor have been named as finalists for the Storage Awards 2007, recognising their innovative and exciting products. PLease visit the storage awards website to vote for them! --- ### Call for Papers - MAE2007 - Published: 2007-05-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/05/call-for-papers-mae2007/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech The organisers of MAE2007 (Military & Aerospace Electronics) have issued a call for papers. Abstracts must be submitted by Friday 15th June 2007. --- ### New editor for IEN Europe and Power in Motion - Published: 2007-05-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/05/new-editor-for-ien-europe-and-power-in-motion/ - Categories: Electronics Media News - Tags: Editor News and Updates Piotr Gaber has replaced Øyvind Strømmen as inhouse editor for both IEN Europe and Power in Motion. Øyvind will be working as a freelance journalist from his new base near Bergen, Norway. --- ### PC Pro recommends aXstor - Published: 2007-05-17 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/05/pc-pro-recommends-axstor/ - Categories: News About Napier - Tags: Napier Client News Congratulations to aXstor, a Napier client that was given a PC Pro recommendation for their fabulous iSCSI box. It's great to be able to work with clients who lead the world in performance and technology. --- ### Will computers ever translate effectively? - Published: 2007-05-17 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/05/will-computers-ever-translate-effectively/ - Categories: Marketing Blog A great article on Google's machine translation project on The Register. This discusses how Google has approached the challenge of translating from one language to another, without having any knowledge of the languages. Clearly automatic translation still has a very long way to go until Napier's team of more than 30 translators need to start looking for a new job! --- ### The e-Legacy Awards - Published: 2007-05-16 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/05/the-e-legacy-awards/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech The e-Legacy Awards have finally been launched with editorial coverage and direct email. Electronic Product Design (EPD) has decided to break away from the traditional "best widget" and "nicest company" approach to awards, focussing on products and companies that will make a lasting difference. With categories to recognise environmental achievements and products that enhance society - such as medical devices - the awards will carry a very difference cachet to those from other publishers' gongs. We are certainly looking forward to the awards lunch, which should, given the categories, be attended by the nicest people in the industry. Additionally the event on Thursday 1st November will also be held at Tate Modern, a fantastic location. For help in preparing an entry, contact Napier. --- ### Call for Presentations - AdvancedTCA Summit 2007 - Published: 2007-05-11 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/05/call-for-presentations-advancedtca-summit-2007/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech Although an American event, we felt that the call for papers for The AdvancedTCA Summit was worth highlighting to the telecoms experts across Europe. This event will be held in Santa Clara, CA in October, following on about a month after the European AdvancedTCA Summit. Abstracts are due by 15th June 2007. For more information or help preparing your submission, contact Napier. --- ### COTS - good or bad? - Published: 2007-05-03 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/05/cots-good-or-bad/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The IET will be considering the Pros and Cons of Using Commercial 'Off The Shelf' Components in Aviation Applications. This event will be held at the RSA, London, UKon 4th September 2007. For more information, visit the event website. --- ### Date confirmed for MAE07 - Published: 2007-04-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/04/date-confirmed-for-mae07/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The organisers of MAE (Military & Aerospace Electronics) show have decided that the success of first event last year meant they should make it an annual fixture. MAE07 will be held at the Heritage Motor Centre at Gaydon, UK on Tuesday 20th November 2007. Despite the widespread prediction some years ago that the Internet would kill shows, small focussed events continue to thrive, even in the UK. A call for papers will be issued soon - check Napier News for details. --- ### A&D Kompendium online - Published: 2007-04-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/04/ad-kompendium-online/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications The A&D Kompendium is now available online. This annual yearbook is similar to E&E's yearbook, but focusses on automation and drives. --- ### ED Europe offering PCIM video packages - Published: 2007-04-20 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2007/04/ed-europe-offering-pcim-video-packages/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Shows and Events for B2B Tech ED Europe is planning a series of video interviews at PCIM. These interviews are a great way to get a 2-5 minute interview or product demo out to a larger audience than the trade show attendees, and in the past the cost has worked out at around $20 per viewing. For more information, contact Napier. --- ### Techniktalk now fully up and running - Published: 2007-04-19 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2007/04/techniktalk-now-fully-up-and-running/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Pro-Talk's German site, Techniktalk is now fully up and running. Walter Brumann, the editor, will have the challenge of managing this very broad site, which attempts to cover the same range of content as several English engineering sites from Pro-Talk. Like the other sites, editorial input will be minimal, and much of the site traffic will be driven by search engines. This approach appears to be highly effective, and we are working to ensure all our clients have a strong presence. --- ### Free tickets to ATCA and MicroTCA event - Published: 2007-04-18 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2007/04/free-tickets-to-atca-and-microtca-event/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Intel is offering the opportunity to save £180 with their ticket give-away for the upcoming Evolving Architecture Standards: ATCA AMC MicroTCA Conference that will be held on 25th April 2007 at the fabulous RBS Williams Formula One Conference Centre, Oxfordshire, UK. Simply E-mail: info@invents-uk. com enter the words “Intel Promo Ticket,” The first 40 successful applicants will receive confirmation of their free ticket. --- ### Google to buy DoubleClick - Published: 2007-04-14 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/04/google-to-buy-doubleclick/ - Categories: Marketing Blog Maybe it's not all about search advertising! CNET reports that Google is to buy Doubleclick for $3. 1Bn, a strong move to online display advertising. We think that this aquisition will be greeted with concern by many advertisers, giving Google huge influence in the online advertising sector, but for European electronics industry marketers it probably won't change much as display advertising is generally booked direct with the site owners, rather than through an agency such as Doubleclick. --- ### SAME 2007 call for papers - Published: 2007-04-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/04/same-2007-call-for-papers/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The organisers of SAME 2007 have issued a call for papers, covering a wide range of topics, including the focus topic of Efficiency & Predictability in Wireless System Development. The deadline for submission of abstracts is 8th May and the final paper is due on 5th July. --- ### Call for Papers for SEMICON Europa - Published: 2007-04-05 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/04/call-for-papers-for-semicon-europa/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of SEMICON Europa, which will be held from 9th to 11th October 2007 in Stuttgart, Germany have issued a call for papers. Submissions are invited on for Semiconductor sessions, Test conference, Advanced Packaging conference, Photovoltaic Manufacturing conference, and International MEMS/MST Industry Forum, with a deadline of 20th April. For help in putting together your paper for the event, contact Napier. --- ### PR or Search Marketing? - Published: 2007-04-05 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/04/pr-or-search-marketing/ - Categories: Marketing Blog - Tags: Research for B2B Technology Marketers Daryll Wilcox, the company behind Response Source, Source Wire and Features Exec has published a whitepaper entitled Public Relations Versus Search Marketing - Clash or Collaboration? Their whitepapers are always both useful and fun, and we also strongly recommend the other papers, particularly Doing tech PR in the UK. You'll need to register to get the whitepapers. --- ### Zybert runners up in environmental award - Published: 2007-04-03 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/04/zybert-runners-up-in-environmental-award/ - Categories: News About Napier - Tags: B2B Technology Awards, Shows and Events for B2B Tech Congratulations to Zybert Computing, one of Napier's clients, who were given a highly commended award for their GEM server in the Environmental Product Innovation category of the eWell-Being Awards. Their low-power servers are saving many tonnes of carbon dioxide emmissions, helping to reduce global warming. --- ### Another award nomination for AMCC - Published: 2007-03-29 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2007/03/another-award-nomination-for-amcc/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Napier Client News AMCC Storage has been nominated for yet another award, with Macworld shortlising the 3ware Sidecar for 'Storage product of the Year'. Congratulations to AMCC for yet more recognition of their great storage solutions. --- ### Three full seminar programmes at Nepcon - Published: 2007-03-25 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2007/03/three-full-seminar-programmes-at-nepcon/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications The seminar timetable for Nepcon 2007 has been annouced. With 41 free seminar sessions the programme offers something for everyone. If you are already planning to attend the show, why not contact Napier to find out how we can maximise the benefits of the show by organising press briefings. --- ### Napier's clients shine at the Network Computing Awards - Published: 2007-03-22 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/03/napiers-clients-shine-at-the-network-computing-awards/ - Categories: News About Napier - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications Congratulations to AMCC, who were named winners of the Connectivity Product of the Year at last night's Network Computing Awards with their 3Ware 9650SE–24M8 SATA RAID controller. aXstor, TMC and Zybert Computing, also our clients, were all named as runners up in their categories. --- ### Call for papers - Wireless Congress 2007 - Published: 2007-03-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/03/call-for-papers-wireless-congress-2007/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech Weka and ZVEI, the organisers of the 4th Wireless Congress: Systems & Applications to be held in Munich on 7th - 8th November 2007, have issued a call for papers and workshops. The deadline for submissions is June 8th, and other promotional opportunities also include a table-top exhibition. --- ### EU microwave week call for papers - Published: 2007-03-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/03/eu-microwave-week-call-for-papers/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech The organisers of European Microwave Week, which will be held on 8-12 October in Munich, Germany, have issued a call for papers. --- ### Call for ATCA Presentations - Published: 2007-03-18 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/03/call-for-atca-presentations/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The organisers of the AdvancedTCA - Leading the Way to New Standards-based Solutions summit have issued a call for papers. The deadline is 27th April, and proposals should be submitted to:Conference Chairperson in Europe - Lars Johan LarssonVoice: +46 708 803648 m or lars@euroatcasummit. comProgram Chairperson in North America - Dr. Lance A. LeventhalVoice: +1. 858. 756. 3327 or lance@euroatcasummit. com. --- ### E&E Kompendium now available online - Published: 2007-03-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/03/ee-kompendium-now-available-online/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications E&E has made the 2006-7 Kompendium available online. The PDF version of the yearbook is available as a PDF on the E&E website. --- ### Pipes replace editors? Maybe not… - Published: 2007-03-12 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/03/pipes-replace-editors-maybe-not/ - Categories: Marketing Blog Newsfeeds, particularly RSS are frequently touted as being capable of replacing the trade press as a news source. With the launch of Yahoo pipes, there are now powerful tools to process these feeds. At Napier, we thought we'd try to create our own FPGA newswire, and found out things are not quite as easy as they may seem. The first problem is that many companies don't yet provide RSS feeds for their press releases. No problem - we just took the RSS feed for that supplier from ElectronicsTalk. We also cheated and used sites such as EDA Cafe and PLD DesignLine to get news from EDA tools vendors, and used the filtering tools to select stories specific to the FPGA market to make the pipe design manageable. Yahoo pipes was a little tempremental at times, and the deduplication filter only works if the titles are unchanged, but the end result actually worked quite well, with the output available here, with an RSS feed here. The feed isn't perfect by any means, and we found we needed to use editorially-driven sites to get comprehensive coverage of the industry, so we don't see this technology replacing editors any time soon. In fact, we believe that the best applications will aggregate news from several online publications: ultimately driving more traffic to online magazines, rather than moving users away from them. Contact Napier to talk to us about our vision of how the online electronics media will develop. --- ### Embedded Linux Conference in Germany - Published: 2007-03-02 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/03/embedded-linux-conference-in-germany/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications, Shows and Events for B2B Tech Following on from the Embedded Linux Conference 2006, ICC Media has announced the logically-named Embedded Linux Conference 2007 will be held in two German locations this year: Pforzheim on June 26 and Munich on June 28. These ICC table-top shows offer a cost-effective way to reach high quality engineering contacts, and the organizers are expecting around 30 exhibitors this year. --- ### Silicon Chip Industry Training Seminar - Published: 2007-03-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/03/silicon-chip-industry-training-seminar/ - Categories: Electronics Media News - Tags: Napier Client News, Shows and Events for B2B Tech, UK and British Technology Publications Future Horizons are again running their Silicon Chip seminar, with the next training to be held in London on Monday 12th March. It's a good introductory course to the technology and industry, and is popular with marketing managers that don't have a technical background. --- ### Machine translation possible…..in the future? - Published: 2007-03-02 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/03/machine-translation-possiblein-the-future/ - Categories: Marketing Blog Anyone that has tried machine translation knows that the results are disasterous if you have more than a couple of words you need translated, as the software has such limited understanding of language. Interestingly Business Week reports that an Israeli company is trying to develop software that will correct the grammar of English text. If they really can build a grammar corrector that doesn't destroy the meaning of the sentence, it's one step closer to usable machine translation. At Napier we've worked with clients on several machine translation experiments, and would love to one day be able to offer instantanious translations. With the current level of technology, however, we don't see any of our team of over 30 translators going out of business in the near future! --- ### Microchip Embedded World videos - Published: 2007-02-23 - Modified: 2013-07-12 - URL: https://www.napierb2b.com/2007/02/microchip-embedded-world-videos/ - Categories: Electronics Media News - Tags: Napier Client News Feel that you missed out because you couldn't attend Embedded World 2007? Don't worry, you can experience some of the sights and sounds online. Go to YouTube, and search for "Microchip" and "Embedded" to access our two-part video of one of the great presentations about the PIC(R) family from the show - this one covers embedded Ethernet solutions. The video is in two parts click here for part 1, and here for part 2. Alternatively for those that prefer better production quality and insightful questions, ED Europe offers a great selection of video interviews from the show. These interviews continue to build the ED video library, and offer a professional level of production that is distinctly missing from our YouTube efforts! --- ### 16th Annual International Electronics Forum - Published: 2007-02-21 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/02/16th-annual-international-electronics-forum/ - Categories: Electronics Media News - Tags: Napier Client News, Shows and Events for B2B Tech Future Horizons will be holding the 16th Annual International Electronics Forum, IEF 2007, on 2-4th May 2007 in Athens, Greece. Recognised for their European market forecasts, these events are popular with companies and editors. --- ### Even double-opt in causes email marketing concerns! - Published: 2007-02-20 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2007/02/even-double-opt-in-causes-email-marketing-concerns/ - Categories: Marketing Blog - Tags: Germany and German Tech Publications Double opt-in, where a subscriber requests an newsletter and then is sent an email asking to confirm the subscription is thought of as one of the best approaches. Yet in Germany someone tried to show that double opt-in breached German law. Fortunately the court ruled that double opt-in did meet German legislation, but this case illustrates the high level of concern about privacy in Europe. For more information, read the article on the double opt-in judgement (registration required). --- ### Napier clients nominated for Network Computing Awards - Published: 2007-02-05 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/02/napier-clients-nominated-for-network-computing-awards/ - Categories: News About Napier - Tags: Shows and Events for B2B Tech, UK and British Technology Publications Congratulations to AMCC, aXstor, TMC and Zybert, who have all been nominated for the Network Computing Awards. They all offer fabulous products, and we're really pleased to be able to work with such cool companies. Vote for them today on the awards website. --- ### Zybert shortlisted for Environmental Award - Published: 2007-02-01 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2007/02/zybert-shortlisted-for-environmental-award/ - Categories: News About Napier - Tags: B2B Technology Awards Congratulations to Zybert Computing, a wonderful client of ours. The Zybert Z1 GEM, a great server for SMEs that not only consumes less power than other solutions but also has all carbon emissions generated during operations offset by Zybert if you purchase the support contract, has been shortlisted by SustainIT for the eWell-Being Awards 2006/7. Congratulations to Zybert for both this achievment and their environmentally-concious approach to product and service development. --- ### Elektronik & Data launches new website and email newsletters - Published: 2007-01-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/01/elektronik-data-launches-new-website-and-email-newsletters/ - Categories: Electronics Media News - Tags: Denmark and Danish Technology Publications Elektronik & Data, the Danish monthly design title has revamped its website and launched email newsletters. The site and the newsletter look good, and interestingly the magazine has chosen to offer many of the stories in English (although the headlines are all Danish). We think this is a good compromise, allowing a decent number of stories to be posted by the busy editor, Lars Kristiansen. It does mean that comnpanies sending translated releases through have a huge advantage, as their stories will be covered in the engineers' own language. For more information on our translation capabilities, and why supplying Danish releases is so much more effective, contact Napier. --- ### Call for Papers - Managing Obsolescence in Embedded Systems - Published: 2007-01-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/01/call-for-papers-managing-obsolescence-in-embedded-systems/ - Categories: Electronics Media News - Tags: Call for Papers, Shows and Events for B2B Tech, UK and British Technology Publications The IET has announced a call for papers for their seminar on Managing Obsolescence in Embedded Systems to be held on 2nd October 2007 at Savoy Place, London. The submission deadline is 1st April 2007 (we wonder how many April fool's submissions there will be! ) with authors notified by 1st June. For help in putting together your submission, contact Napier. --- ### Napier review of 2006 - Published: 2007-01-24 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/01/napier-review-of-2006/ - Categories: News About Napier The Napier review of the European electronics media in 2006 is now available. Please email to request your copy. --- ### Yahoo! cuts advert minimum costs - Published: 2007-01-19 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2007/01/yahoo-cuts-advert-minimum-costs/ - Categories: Marketing Blog Yahoo! has reduced the minimum bids for Yahoo! Search Marketing adverts. In the UK this means that bids can start from £0. 05. For the electronics industry, where some specialist terms have few advertisers competing for a slot, this may mean a slight reduction in search advertising spend, but in reality we expect most important keywords to have sufficient bidders that this move will have little impact in practice. --- ### PSDE announces readership survey results - Published: 2007-01-18 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/01/psde-announces-readership-survey-results/ - Categories: Electronics Media News - Tags: Research for B2B Technology Marketers Santana Communications, the publishers of PSDE has conducted some research amongst its readers. The survey has a respectable sample of just over 300 responses, which represented a response rate of 10. 8%. Although these surveys are always compromised by the desire of the publisher to portray their title in the best light, we think there were some interesting results - particularly when yuo compare the results of the two other power titles. The circulation overlap with Bodo's Power and PEE are almost identical - both around 60%, with PEE apparently having a higher requested readership. Around half the respondents read PEE and Bodos Power at least "frequently", but there was a slightly larger preference for occasionally looking at PEE. Unsurprisingly, given the sample used, around half of the respondents would choose PSDE if they could only have one magazine. Here again, PEE with 30% choosing it as the only title just beat Bodo's Power which was the top title for 20% of the respondents. What do these results mean? Given the falling-out between Bodo and PSDE, there would inevitably be an incentive to both show PSDE in the best light, and also to minimise the results for Bodo's title. Despite this potential source of bias, we think that PEE did well to outscore Bodo's Power, especially given the proactive marketing of Bodo's title. It is possible that the reletive newness of Bodo's Power reduced the preference for the title, and we will be very interested to see how the results... --- ### Bodo launches email newsletter - Published: 2007-01-16 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/01/bodo-launches-email-newsletter/ - Categories: Electronics Media News - Tags: Napier Client News The first email newsletter from Bodo Arlt, editor of Bodos Power Systems has been issued. Bodo promises to issue a monthly email around the middle of the month to keep the power community updated with the latest news. Power is one of the few vertial markets with specialist European magazines, and although a power newsletters are already published by the electronics media, it makes sense for the specialist titles to drive the email news for this sector. --- ### DATE announces conference programme - Published: 2007-01-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/01/date-announces-conference-programme/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech The conference programme for DATE 07, to be held in Nice, France from 16th to 20th April 07 is now available. Click here to view the programme and register for the conference. --- ### Nexus media closes industrial magzines - Published: 2007-01-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/01/nexus-media-closes-industrial-magzines/ - Categories: Electronics Media News - Tags: UK and British Technology Publications Nexus has just announced the closure of 4 magazines, including Industrial Equipment News and Quality Today. The last issues for these titles were Dec 06. --- ### IET allows advertising in journals - Published: 2007-01-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2007/01/iet-allows-advertising-in-journals/ - Categories: Electronics Media News - Tags: UK and British Technology Publications In an interesting move, the IET has decided to allow advertising in its academic journals. The decision provides advertisers with access to 16 titles that previously were referred to as IEE Proceedings as well as Electronic Letters and Micro & Nano Letters. With subscriptions for these titles running to several hundred pounds, much of the circulation will be to libraries - particularly within universities. Although this move is interesting, we would expect that for most companies the academic audience will not be seen as important, even if the ads will have a long shelf-life, with journals likely to be used in research for years to come. --- ### New advertising rep for Spanish titles - Published: 2007-01-05 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2007/01/new-advertising-rep-for-spanish-titles/ - Categories: Electronics Media News - Tags: Spain and Spanish Technology Publications Sergio Lorenzi is now the international advertisement for the two Spanish titles, Mundo Electronico and Productronica. His deep knowledge of the Spanish market, and friendly approach will - we think - be a valuable asset for these magazines. --- ### Electronics World transfers to St John Patrick Publishers - Published: 2006-12-22 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2006/12/electronics-world-transfers-to-st-john-patrick-publishers/ - Categories: Electronics Media News - Tags: UK and British Technology Publications The sale of Electronics World by Nexus Media Communications Ltd is complete, and the magazine is now part of St John Patrick Publishers Ltd. --- ### EDN and Darnell to bring power seminar to Europe - Published: 2006-12-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/12/edn-and-darnell-to-bring-power-seminar-to-europe/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Shows and Events for B2B Tech EDN Europe and Darnell are to collaborate to bring a Digital Power seminar and tabletop exhibition to Europe sometime in 2007. Currently details are sketchy, and even the location (probably Maastricht) still not completely certain. The Darnell seminars, however, are recognised as great events within the power community in the US, and bringing the seminars to Europe can only be a good thing. --- ### Offline is the new online? - Published: 2006-12-15 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/12/offline-is-the-new-online/ - Categories: Marketing Blog An interesting article on Clickz about the trend to move branding activities online, and move away from a slavish devotion to statistics for online marketing. At Napier, we've always known of the limitations of relying purely on the statistics produced by online marketing activites, preferring a hollistic approach to campaign measurement. For more information contact Napier. --- ### New Electronics signs Mike Richardson - Published: 2006-12-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/12/new-electronics-signs-mike-richardson/ - Categories: Electronics Media News - Tags: UK and British Technology Publications From January 07, Mike Richardson will be working as associate editor on Findlay Publications' New Electronics magazine. Mike was left without a role after the merger between EMP and Electronics Buyer to form EM&P, which will be edited by Dave Tudor. --- ### It's the unique users, not page impressions that matter now - Published: 2006-12-15 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/12/its-the-unique-users-not-page-impressions-that-matter-now/ - Categories: Marketing Blog Page impressions will be replaced as the madatory minimum metric by unique users for sites in the UK and Ireland audited by ABC Electronic. The standard is defined by JICWEBS (the Joint Industry Committee for Web Standards), and will shift the focus for sites onto increasing the number of unique users. --- ### The company that wants email SPAM - Published: 2006-12-13 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/12/the-company-that-wants-email-spam/ - Categories: Marketing Blog Hormel Foods Corporation of Austin, Texas has tried to register SPAM as a Community Trade Mark ("CTM") - i. e. a trade mark covering the European Union countries - for "Services to avoid or suppress unsolicited emails" in class 38 and related services in classes 36 and 42. The mark was registered with the claim that the use of "SPAM" for unwanted email, but the application was rejected as the examiners found it was "primarily descriptive of the goods or services". Perhaps more worring is that previous successful applications for the SPAM trademark covers classes for "coffee, tea, cocoa" and rather worryingly "clothing footwear and headgear". For more information read the article on the Marketing Law website (registration required). --- ### Call-for-Papers A&D-Kompendium 2007/2008 - Published: 2006-12-08 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2006/12/call-for-papers-ad-kompendium-20072008/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Following hot on the heels of the call for papers for the E&E Kompendium, Publish Industry has issued a call for papers for their A&D-Kompendium, covering the world of automation and drives. We've found engineers actually do hold on to these annual publications, making them well worth supporting. To get your abstract in, contact Napier. The deadline for abstracts is 12th Jan 2007, with the editors asking that prospective contributors inform them of their intention to submit an abstract before that date. --- ### Future Horizons announces IEF 2007 - Published: 2006-12-08 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/12/future-horizons-announces-ief-2007/ - Categories: Electronics Media News - Tags: Industry Analysts The Future Horizons Annual International Electronics Industry Forum (IEF) will be held at the Plaza Resort Hotel in Athens, Greece on May 2-4, 2007. --- ### New URL for Napier News - Published: 2006-12-08 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/12/new-url-for-napier-news/ - Categories: News About Napier With the number of people that receive our Napier News email increasing rapidly, we've decided to spend the few Euros get a decent URL for the site: you can now access Napier News at www. NapierNews. eu. --- ### Call for papers: E und E-Kompendium 2007/2008 - Published: 2006-12-06 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/12/call-for-papers-e-und-e-kompendium-20072008/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Germany and German Tech Publications The annual reference book for German engineers, the E und E Kompendium, has issued a call for papers. The deadline for submission of abstracts is 15th January 2007, and the editors positively encourage multiple submissions. For more information, or help in preparing your abstract, contact Napier. --- ### SPS/IPC/DRIVES closes with record visitors - Published: 2006-12-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/12/spsipcdrives-closes-with-record-visitors/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Shows and Events for B2B Tech SPS/IPC/DRIVES show closed with the organisers claiming a huge increase in visitors to over 43000 (in 2005 the show achieved only 34653 attendees). In addition to the huge jump in visitors, the number of exhibitors, booth space and conference attendees all increased slightly over 2005. --- ### Free book! - Published: 2006-12-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/12/free-book/ - Categories: Electronics Media News As it is getting near Christmas, we're in a generous mood. The first person to email us will win a copy of "Apples, Insights and Mad Inventors" by Jeremy Bullmore, a book that modestly claims to be "an entertaining analysis of modern marketing". --- ### Military and Aerospace Electronics Europe closes - Published: 2006-11-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/11/military-and-aerospace-electronics-europe-closes/ - Categories: Electronics Media News - Tags: Napier Client News The European edition of Military and Aerospace Electronics is to close with immediate effect. Sadly this title only managed four issues, despite the continued boyancy of the defence sector. We understand that the circulation is likely to be absorbed into the circulation of Military & Aerospace Electronics, enhancing the circulation of the parent title. --- ### Micro Technology re-design - Published: 2006-11-28 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2006/11/micro-technology-re-design/ - Categories: Electronics Media News - Tags: UK and British Technology Publications From January 2007 issue, Micro Technology Europe will change to A4 size from its present tabloid format. Although costs are an obvious factor, and in fact MTE is one of the last magazines to "shrink", we are also promised a new layout and design that will make the magazine more attractive to readers. --- ### Boards and Solutions goes digital - Published: 2006-11-28 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2006/11/boards-and-solutions-goes-digital/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Germany and German Tech Publications The first digital-only issue of Boards & Solutions has just been published. As a digital-only magazine, it is available as a 74-page PDF in landscape format - great for viewing on screen, but perhaps less good when printed. The mixed approach to publishing with print and digital titles working alongside each other might well prove to be a winner for ICC Media. At Napier we can't see any sign of print disappearing in the near future, so finding the right way to enhance the printed magazines with quality online content is a major challenge: particularly for publishers that do not offer a high-frequency news title. --- ### How good is my email marketing? - Published: 2006-11-25 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/11/how-good-is-my-email-marketing/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics, Email Marketing for B2B Technology Napier regularly gets asked by clients whether their email marketing is "good" or "bad", so we've produced a white paper to help you benchmark your email campaigns against the results of several different studies. Click here to send us an email to request your copy. --- ### Future Horizons announces IFS2007 - Published: 2006-11-24 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/11/future-horizons-announces-ifs2007/ - Categories: Electronics Media News - Tags: Industry Analysts Future Horizons, the influential market analysts, have announced thattheir annual industry forecast seminar, IFS2007, will be held on 30thJanuary 2007 at the Hilton Kensington, London. The organizers promise to answer questions such asWill there be a significant inventory overhang? Will ASPs finally recover? What impact will private equity investment have on the industry? Can the world economy hold up for the 5th year in succession? Will the fables sector continue to innovate? What will be the impact of digitisation on the medical and industrialmarkets? Has industry maturity finally settled on the market and permanentlytamed the industry cycles? --- ### ED Europe electronica videos - Published: 2006-11-21 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2006/11/ed-europe-electronica-videos/ - Categories: Electronics Media News - Tags: Digital Magazines and Print Publications, Napier Client News ED Europe editor Paul Whytock has completed a series of video interviews at electronica - click here to see if you believe he could be the next Hugh Grant. In the IT sector, video interviews at trade shows are quite common, but Paul is the first editor to do this in the European electronics industry. It's a good move, and we'd expect other journalists to follow. Although there are rumours of film and TV offers flooding in, Paul and his agent were unavailable for comment! --- ### Napier News adds RSS Feed - Published: 2006-11-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/11/napier-news-adds-rss-feed/ - Categories: Electronics Media News Some of you may have already noticed that we have been testing an RSS feed for Napier News, and this service is now live. Our RSS feed is at www. napierpartnershiplimited. biz/rss. xml. --- ### Micro Technology launches SELECTA - Published: 2006-11-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/11/micro-technology-launches-selecta/ - Categories: Electronics Media News MT Publications has announced the launch of SELECTA later this month. This slickly-branded product appears to be a product showcase email to readers of Micro Technology. THe is probably a sensible move, reflecting the focus of many marketing managers on quantitative results, as the system will allow easy access to reporting tools that will offer metrics, including clicks to the advertiser's website. --- ### Penton merges with Prism - Published: 2006-11-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/11/penton-merges-with-prism/ - Categories: Electronics Media News Penton Media, Inc. is to merge with Prism Business Media Holdings, Inc. The merger ends a long period of speculation about Penton, and should be good news for Penton's electronics titles. Prism has a power electronics title, a power electronics show and a RF technology book in the US. --- ### Call for papers - IET Automotive Electronics 2007 - Published: 2006-11-01 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2006/11/call-for-papers-iet-automotive-electronics-2007/ - Categories: Electronics Media News The IET has issued a call for papers for their Automotive Electronics 2007 conference, which will be held at The University of Warwick, Coventry from the 7th to 8th March 2007. Title and abstract are due by 27th November. For more information visit the event's comprehensive website. --- ### Boards and Solutions UK - call for papers - Published: 2006-10-27 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2006/10/boards-and-solutions-uk-call-for-papers/ - Categories: Electronics Media News The organisers of the fourth Boards and Solutions UK conference, to be held on March 6th, 2007 at the Royal Berkshire Conference Centre, Reading have issued a Call for Papers. Papers ar asked to be technical and non commercial and should be written to fit a 35 minute timeframe and include an abstract of up to 150 words. Papers and abstracts should be submissed by 30th November. Boards and Solutions '07 will also include a tutorial lead by Joe Jacobs of Objective Interface on "How to develop secure embedded systems". The tutorial will teach attendees how to architect new systems, and convert legacy systems, to the MILS security architecture. The show will also feature a table-top exhibition. For assistance in developing a paper, or more information about this and other shows, contact Napier. --- ### TechOnline ReEngineered - Published: 2006-10-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/10/techonline-reengineered/ - Categories: Electronics Media News TechOnline has re-developed its website, achieving a more corporate look and feel, as well as pulling on a wider range of content to continue the site's move away from its origins as a webinar and tutorial destination. Although the site has a significant number of registered users, most studies find it difficult to identify European engineers that admit to using the site regularly. For our take on how well TechOnline is doing in Europe, and the best ways to reach European engineers online, contact Napier. --- ### Programme for Embedded Forum announced - Published: 2006-10-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/10/programme-for-embedded-forum-announced/ - Categories: Electronics Media News The programme for the ICC Media Embedded Forum at electronica has been announced. Not only can you learn about the latest news and innovations, but they are also running a promotion that offers the chance to win a weekend with a Jaguar e-type! For more information visit the forum's website. --- ### New Electronics launches Email newsletter - Published: 2006-10-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/10/new-electronics-launches-email-newsletter/ - Categories: Electronics Media News Following on from the relaunch of the website, New Electronics is our website, Findlay Publications launches an email newsletter this week to 10,400 opted in recipients. For information about the various sponsorship opportunities on this newsletter, and comparisons with alternative newsletters, contact Napier. --- ### 3D Posters for exhibitions - Published: 2006-10-12 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/10/3d-posters-for-exhibitions/ - Categories: Marketing Blog FOllowing on from our note last year about 3D videos, Napier is now working with a partner to produce 3D posters and images. The posters are great for trade shows, and the small 3D images can also be used for promo items. For more information, contact Napier. --- ### Open Rates Explained - Published: 2006-10-11 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/10/open-rates-explained/ - Categories: Marketing Blog We get a lot of questions from clients about email open rates. Constant Contact has a great article on their website that provides an introduction into how email open rates are measured, and the accuracy of the figures produced. --- ### EDN updates European website - Published: 2006-10-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/10/edn-updates-european-website/ - Categories: Electronics Media News Reed has finally created a decent EDN Europe website. The site previously had no content other than articles from the magazine, but this re-development is a major step forward, creating a site with its own value. With a large proportion of EDN. com visitors coming from Europe, perhaps the only question is why wasn't this done earlier? --- ### EMP and Electronics Buyer Merge - Published: 2006-10-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/10/emp-and-electronics-buyer-merge/ - Categories: Electronics Media News MIT Publications has announced that EMP and Electronics Buyer will merge to form EM & P (Electronics Manufacturing and Procurement), a new title to launch in January 2007. The publishers aim to bring togeher the whole process of electronics development, "from design and procurement through to manufacture, assembly and test". Realistically this move is probably more due to the problems of securing sufficient advertising to keep both books running: not surprising with the move of manufacturing to lower-cost locations and the fact the two electronics titles specifically targeted at purchasing that are published in Europe both fight over the UK market. Having said this, the move is a positive choice from the publisher, although we would have peferred to see the title commit to the manufacturing and procurement end of the cycle - which would allow for a more focussed editorial approach - rather than trying to address ever stage of the process. --- ### Our Wish was Granted! - Published: 2006-10-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/10/our-wish-was-granted/ - Categories: Electronics Media News In our recent story about PSDE signing Ray Ridley to the editorial team, we said how good it would be to see Ray's Power Supply Design Seminars in Europe. Good news! We've just recieved the the agenda for his 2007 programme, and two of the six seminars will be over here: he will be presenting the 4-day laboratory workshop in Bordeaux, France on 4th-7th June and in Munich, Germany on 11th-14th June. It's great to see PSDE behind this move: with an editor and now Ray's seminars over here in Europe, they really are focussed on the European market. Get more information and download an application form here. --- ### Channel-e Launches Online Presentations - Published: 2006-10-04 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2006/10/channel-e-launches-online-presentations/ - Categories: Electronics Media News Channel-e is offering online presentations that are based upon PowerPoint presentations. Effectively a low-cost webinar, these presentations include an audio feed synced to the slides, as well as a photo, bio, email, links, attachments, etc. This is an interesting move, and we'll be following the results closely. The only thing we wonder is why is Germany the center of innovation for the European electronics media at the moment? --- ### Pro-Talk to Launch a German Site - Published: 2006-10-04 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2006/10/pro-talk-to-launch-a-german-site/ - Categories: Electronics Media News Pro-Talk, the Centaur-owned publishers of Electronicstalk is to launch a German-language site called Techniktalk. A big difference with the carefully segmented English-language sites run by Pro-Talk is that Techniktalk will cover a number of subjects, such as manufacturing, engineering, electronics and processing. Will this work? Maybe. Much of the current Pro-Talk traffic comes from their very aggressive SEO campaign, but clearly by having much more general coverage, the site will me more difficult to optimize for search engines (as there will be so many more relevant search terms), and will be less interesting as a vertical portal. Despite this, Pro-Talk have a great record of launching new sites, and promise a big promotion campaign this month, so we wouldn't bet against the site being successful. Don't forget to keep checking back for more news about this and all other European electronics media. --- ### Nick Flaherty launches Embedded Blog - Published: 2006-10-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/10/nick-flaherty-launches-embedded-blog/ - Categories: Electronics Media News Nick Flaherty, an editor who has proven himself with several titles has launched a blog covering the embedded industry. Knowing Nick, we're sure that the content will be far more witty and sharp than the title, "Embedded Hardware and Software Technology". --- ### Click Fraud in Business Week - Published: 2006-09-30 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/09/click-fraud-in-business-week/ - Categories: Marketing Blog Not benefitting from the industry's recent upturn? Check out the Business Week article on Click Fraud. This great overview highlighting the problems of pay-per-click also give you a great insight into how to make money yourself from click fraud. Of course the usual disclaimers apply - we're not really suggesting people should get into this business... . and no one that would speak with Business Week admitted to making much money! Of course we aim to be fair, and should point out the recent moves by Yahoo and Google to stop click fraud. --- ### Sabine Grothe new Editor-in-Chief of E&E - Published: 2006-09-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/09/sabine-grothe-new-editor-in-chief-of-ee/ - Categories: Electronics Media News We reported in early August that Andreas Donner was leaving E&E. His successor has been named as the experienced and well-respected Sabine Grothe. Her recent work at Elektronik Praxis has earned her a lot of respect from the industry, particularly those in the Measurement Technology, Power Supplies and Distribution sectors on which she focussed. This is clearly a good move for the title, although the challenge of working in such a small editorial team will be a significant change for Sabine. --- ### Pro-Talk launches Processingtalk - Published: 2006-09-23 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2006/09/pro-talk-launches-processingtalk/ - Categories: Electronics Media News We reported on the aquisition of Pro-Talk by Centaur, and now they have launched their first new site: Processingtalk. A great fit with their print publication, Process Engineering, we'd expect the site to ramp up traffic pretty quickly, taking advantage of the synergy between the print and online worlds. --- ### Lee Nye Signs on with New Electronics - Published: 2006-09-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/09/lee-nye-signs-on-with-new-electronics/ - Categories: Electronics Media News Lee Nye will join New Electronics as Business Development Director in early October, moving from his current position of marketing director at Anglia Components. --- ### PSDE strengthens editorial team - Published: 2006-09-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/09/psde-strengthens-editorial-team/ - Categories: Electronics Media News PSDE has strengthened its editorial team with the addition of Dr Ray Ridley, of Ridley Engineering. Well known in the US, he will be a valuable source of technical articles and tips for the magazine. Hopefully we'll also get to see Dr. Ridley over in Europe as well: the most recent European stop listed on his seminar page was way back in 1990! --- ### Want to Know About the US Media? - Published: 2006-09-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/09/want-to-know-about-the-us-media/ - Categories: Electronics Media News There is life outside of Europe - even we know that! This is a little plug for an agency in the US we know well, which produces an excellent summary of the electronics media in the USA. With three key editors leaving EE Times, three leavingEDN and one going from Electronic Design, and these titles hiring 4 new editors between them in the last year, there is a lot to follow! Contact Lou Covey at Vitalcom for your copy of this valuable insight into the American electronics media. --- ### Cassim's wedding - Published: 2006-09-15 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2006/09/cassims-wedding/ - Categories: News About Napier Congratulations to Cassim, one of the newer members of the Napier team, who recently got married Shelley on the lovely island of Mauritius. Here's some photos of the happy day. --- ### Wolf-Peter Tangerman - Published: 2006-09-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/09/wolf-peter-tangerman/ - Categories: Electronics Media News We're very sad to report the death of Wolf-Peter Tangerman on 26th August. After his editorial career, Peter's writing skills benefitted many companies, including many of our clients. Our thoughts and best wishes are with his widow, Karin. --- ### Call For Papers: Automotive Electronics - Published: 2006-09-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/09/call-for-papers-automotive-electronics/ - Categories: Electronics Media News The call for papers for AAE07, which will take place at the Heritage Motor Centre, Gaydon, UK on the 31st January 2007, has been published. Deadline for abstracts is Friday 29th September 2006. More information available at the conference website. --- ### Philips Semi Becomes NXP - Published: 2006-09-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/09/philips-semi-becomes-nxp/ - Categories: Electronics Media News PHilips Semiconductors has decided to call itself NXP (standing for Next eXPerience), a move that almost makes us wish for the days when companies were named using "made-up words" like Infineon. Interestingly the Dutch heritage of the company doesn't appear to be a problem, because although they have secured www. nxp. com, www. nxp. nl is already owned by a Dutch design company. --- ### BBC Report about Online advertisers - Published: 2006-09-02 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/09/bbc-report-about-online-advertisers/ - Categories: Marketing Blog Although nothing revolutionary, and quite focussed on B2C, this BBC report is an interesting discussion of the different options for online promotion. --- ### ESS Conference Programme now Online - Published: 2006-08-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/08/ess-conference-programme-now-online/ - Categories: Electronics Media News The organisers of ESS, which will be held on 11th & 12th October at the NEC, Birmingham, UK, have now published the conference programme online. Click here for more information. --- ### RTECC Luzern and Eindhoven - Published: 2006-08-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/08/rtecc-luzern-and-eindhoven/ - Categories: Electronics Media News The RTC Group has announced Real Time Embedded Computing Conferences (RTECC) will be held in Luzern (Switzerland) on 26th Sept and and Eindhoven, Netherlands on 28th Sept. --- ### Evertiq Releases German Stats - Published: 2006-08-10 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2006/08/evertiq-releases-german-stats/ - Categories: Electronics Media News Evertiq, the industry news specialists from Sweden have released traffic figures for its German language site, showing they achieved over 1000 unique visitors and almost 18000 page views in July: not bad for such a new site launched with limited promotion. The quiet approach (rather Swedish? ) that is taken by evertiq does appear to be working, and although they will struggle to challenge the big players, we feel that their sites will only grow in importance in the forthcoming months. --- ### New Search Portal Planned by the IET - Published: 2006-08-05 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2006/08/new-search-portal-planned-by-the-iet/ - Categories: Electronics Media News The IET (Institution of Engineering and Technology, formerly the IEE) is soliciting feedback from members about a series of dedicated search portals they are developing. The aim is to have an online resource specific to a particular sector. The initial trials are built around the Intelligent Transport Systems (ITS). The idea is a good one in principle, for example restricting the returns to the search term "Ford" to 1580 results (Google would give you over 300 million results for this term! ). Some kind of filtering of results has got to be a good thing for specialist sectors, but with the main approach being restricting the number of sites addressed by the search, it's difficult to see whether this is filtering or censorship. The new portals will also offer community features, and the ability to rate (and presumably improve) search results. It will be interesting to see the results of this test, and we're pretty confident that other sites in the electronics industry will make their own attempts to out-Google Google by focusing on a specific niche. --- ### Video interviews at electronica - Published: 2006-08-02 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2006/08/video-interviews-at-electronica/ - Categories: Electronics Media News Previously the video presentations from electronica have been paid-for advertisments, or generated by the companies themselves. We're hearing that ED Europe might do some editorially driven videos, with webcam interviews of some key players at the show. What a great idea! Nothing has been announced, but at Napier we're really hoping that this really does happen - it's great for the ED Europe readers (viewers? ) as well as for the companies involved. --- ### One editor in, another out - Published: 2006-08-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/08/one-editor-in-another-out/ - Categories: Electronics Media News Paul Marsh will be returning to editorial duties in the UK when he takes up the editorship of Electronics next week (replacing the lovely Jo Bennett, whose departure was announced a couple of months ago). Paul is well-known in the industry, and has the ability to drive enhancements to the editorial content of Electronics. With several editorial changes in the UK recently, Electronics has done well to secure someone with a track record within the industry. On the other hand, Andreas Donner is leaving the dynamic publishing house, Publish Industry, and the title he has done much to develop, Elektronik und Entwicklung. He's off to Vogel to work on their new online storage and networking IT portal (to be called searchnetworking. de), which represents a strategic move to gain leadership in online tech publishing. The electronics industry is buzzing with rumours that Vogel will be relaunching their Elektronik Praxis site soon, as part of a huge investment in their online business. We'll tell you more about this as soon as we are allowed! --- ### NE Relaunches neon - Published: 2006-08-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/08/ne-relaunches-neon/ - Categories: Electronics Media News New electronics has relaunched its online site, Neon. A pretty new look and feel, which doesn't overdo the placement of advertising, and a significant amount of content from previous issues of the magazine has moved this site forward considerably. Whether it will compete with the large sites in the industry - such as the UK's ElectronicsWeekly. com - is questionable: the site won't be able to provide such a rich newsfeed, but the jobs listings will help drive traffic. We did a couple of tests to see how the content on these two sites compared. Although neon. co. uk had a respectible 221 items with the keyword microcontroller, EW has a stunning list of over 3000 items (EETimes. com only returns 1791 articles). If you're just looking ofr jobs, EW also remains a strong leader with 55 microcontroller-related vacancies vs neon's 16. What does this mean? We don't see EW being overtaken in the UK: this site is a significant way behind in pretty much all metrics, but clearly Findlay Publications is finally focussing on developing their online offering. It does work, the traffic is building, and the site is arguably significantly more design-focussed that EW, meaning that we believe that finally neon is worth considering as an online option for advertising. --- ### MAE announces conference programme - Published: 2006-07-26 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2006/07/mae-announces-conference-programme/ - Categories: Electronics Media News With over sixty high-level submissions, the Military and Aerospace Electronics show, MAE06, has been able to announce a full programme for MAE06 conference. For more information visit the website. --- ### CIE (UK) stops being different - Published: 2006-07-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/07/cie-uk-stops-being-different/ - Categories: Electronics Media News Components in Electronics (CIE), which has held out with its short, fat "kingsize" format for a long time, is to switch to a conventional layout in a format that is slightly larger than A4. The change, probably makes sense, allowing the magazine to be optimised for the new postal charging regime in the UK, and we're even promised heavier weight paper. The announcement also says that one of the reasons is to make the new format more readable on screen in the digital edition. Hummmmm... . so moving from a landscape to a portrait format is going to make the magazine more suited to viewing on a montor? Surely the reason for doing this is to make the spreads look nice, and make big advertisers happy? --- ### The coolest electronics websites? - Published: 2006-07-19 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2006/07/the-coolest-electronics-websites/ - Categories: Electronics Media News In the UK, editors refer to the summer as the "silly season" because there is little news with most people on holiday. We thought that we could be equally silly at Napier, so we devised a "Napier Index" to rank the European electronics websites, using metrics such as Google page rank values and Alexa traffic figures. We'd like to claim they are the best indicators of how well a site shows up in search engines and how good the traffic is, but the fact we can access these tools for free was probably the biggest reason! Like all of these projects, we took the raw numbers, added them, multiplied them and finally came out with a number. Being summer, we only looked at a small number of websites, with the winner of this totally unscientific study being ElectronicsWeekly. com. Congratulations to the team at Sutton! We did look at the brand new eetimes. eu site, but as the Google page rank was so low (being a new site) we felt it wouldn't be fair to include EETimes. eu in these results. For more information on how we came up with the numbers, or to find out scores for other sites, contact us. --- ### New editor-in-chief for A&D - Published: 2006-07-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/07/new-editor-in-chief-for-ad/ - Categories: Electronics Media News A&D has announced that Volker Tisken will take over as Chief Editor from 1st September 2006. Volker is an experienced editor in the automation and drives field. --- ### Call for papers - DATE 07 - Published: 2006-07-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/07/call-for-papers-date-07/ - Categories: Electronics Media News DATE, the show for people that love expensive EDA tools, has issued a call for papers for the next event, due to take place in April 2007. The event includes a technical conference, which adds two days of conference sessions focussed on Ubiquitous Computing and Communications; and Space and Aeronautics to the existing programme covering all aspects of chip design and test. To submit a paper, contact Napier or visit the DATE website. --- ### Electronics Components World launches - Published: 2006-07-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/07/electronics-components-world-launches/ - Categories: Electronics Media News The Irish tech publishers, Black Dot, have launched Electronics Components World. The site follows the traditional news and product format, and promised to add a buyers' guide in the future. --- ### Running out of Online Ads? - Published: 2006-07-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/07/running-out-of-online-ads/ - Categories: Electronics Media News Those venerable consultants at McKinsey have reported that we may be running out of online inventory. Although this report does not look specifically at our industry, it is a phenomenon that we have seen in the European electronics industry. Of course as demand outstrips supply, there is only one possible result: prices moving upwards. Click here for the report (registration required). --- ### New editor at ESE - Published: 2006-07-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/07/new-editor-at-ese/ - Categories: Electronics Media News Embedded Systems Engineering (ESE) has appointed Alistair Winning as editor. Alistair, whose experience includes editing CMP's Electronic Engineering as well as a recent stint in PR. Alistair will join the title at the end of July, and the current freelance editor Dick Selwood will step down to focus on another business project. --- ### Congratulations AMCC! - Published: 2006-06-30 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2006/06/congratulations-amcc/ - Categories: News About Napier Congratulations to one of our clients, AMCC, who won "Connectivity Product of the Year" at last night's Storage Industry Awards. This is the second year running that AMCC has secured an award, and is well deserved recognition for great products that we use for our storage at Napier. --- ### PSDE finds new editor - Published: 2006-06-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/06/psde-finds-new-editor/ - Categories: Electronics Media News A couple of weeks ago, we covered the falling-out between Power Systems Design Europe (PSDE) and its former editor, Bodo Arlt. In a remarkably quick move, PSDE has announced last night that the new editor will be Cliff Keys, who has no previous editorial experience, although he has extensive industry experience. We think this is a brave move that might just prove to be a great idea: there's no question there will be a learning curve, but "real world" experience might be what is needed to make PSDE succeed in the overcrowded European power magazine market. As we have not worked with Cliff in the past and therefore can't comment on his background, we have included the canned quote provided by the publishers:"We are very pleased to have Cliff join the Power Systems Design Franchise, as an engineer and technology marketer, he brings a wealth of industry knowledge and will help expand the breath and depth of editorial coverage in the European Power Electronics market. Cliff brings over 20 years of experience to the job, with companies Vodafone, Hitachi/Renesas, Texas Instruments and most recently National Semiconductor. Cliff who is based in Munich will work closely with our Power Systems Design China Editor-in-Chief Liu Hong, who is based in Beijing to collaborate on the expansion of the Power Systems Design Franchise," announced Jim Graham, Publishing Director. --- ### German readership study update - Published: 2006-06-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/06/german-readership-study-update/ - Categories: Electronics Media News Although many people have got bored of readership study arguements in Germany, we thought it was worth mentioning that it looks like results from the study being organised by "the non-Weka titles" will not be ready in time for electronica. The study was lanched by the titles that were unhappy with the La Elfa study sponsored by Weka, and aims to be the definitive study of the German market. Although Weka has been invited to participate, there seems to be little benefit in them joining, so we suspect that the results will still be subject to people's interpretation. With the delay, however, perhaps we'll just have to talk about the beer at electronica (being English, we're not talking about football any more! ). In a separate move, we heard mumblings about a German title considering BPA audits - a move which should make them much more attractive to American advertisers, although the recent experience of VNU in Italy who have stopped their BPA audits suggests that the boost might not be as significant as you might think. --- ### German magazine to publish in English! - Published: 2006-06-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/06/german-magazine-to-publish-in-english/ - Categories: Electronics Media News Not quite as dramatic as it sounds! E&E (Elektronik und Entwicklung) will be publishing an English-language pocket edition "E&E-TO-GO" at electronica 2006. We think this is a great idea, and an ideal way to promote the magazine to potential advertisers from outside Germany, as well as offering an additional resource for visitors to the show. The publishers plan to distribute 12000 copies. For more information about editorial and advertising opportunities, contact us. --- ### Why do people read electronics magazines? - Published: 2006-06-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/06/why-do-people-read-electronics-magazines/ - Categories: Electronics Media News ... for the free holidays, of course! In a creative move to drive registrations, Bodo Arlt is offering the chance to win a holiday free of charge in his "Harbour View Condo" in Laboe, if you register to receive Bodo`s Power Systems. Registrations number 2000, 4000, 6000, 8000 and 10000 will be the winners. With difficulty of getting registrations reported by some magazines, this is a creative solution to the problem of growing circulation, although clearly quality of circulation might be a problem with people wanting the holiday, but not caring about the magazine. Whatever the rights or wrongs, we're all registering for our own personal copies (and hopefully holidays)! --- ### Google trials pay per action advertising - Published: 2006-06-22 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/06/google-trials-pay-per-action-advertising/ - Categories: Marketing Blog Interesting to hear from Search Engine Round Table that Google is trialing cost per action (CPA) ads. Whilst CPA advertising is - in general - best suited to consumer sales, where there is the chance of an instant sale. In B2B technology, we think CPA is likely to be limited to lead generation, downloading materials or building up contacts for email newsletters. In other Google news, The Inquirer reports that Microsoft employees prefer Google to Microsoft's search engine. --- ### More on corporate slogans - Published: 2006-06-21 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/06/more-on-corporate-slogans/ - Categories: Marketing Blog Following on from our previous comments about slogans, the BBC published an interesting article analysing some popular corporate slogans. --- ### Goings-on in European power titles - Published: 2006-06-14 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/06/goings-on-in-european-power-titles/ - Categories: Electronics Media News Bodo Arlt, previously the editor of Power Systems Design Europe (PSDE) has announced the new, rather modestly-titled "Bodo's Power Systems". The split seems to be rather less than amicable, with the bizzare news that both titles will feature the same editorial in their June issues: probably not something that will endear the titles to readers! We can't know exactly what happened, but we just don't see this as being a great move for the industry. The European electronics media is traditionally fragmented by language, with few pan-European vertical titles able to survive. We just can't see the market being able to support a third English-language power title, and would expect that the biggest winner in all the confusion might be Power Electronics Europe and perhaps also a couple of lawyers! --- ### DotMobi - Published: 2006-06-12 - Modified: 2015-03-06 - URL: https://www.napierb2b.com/2006/06/dotmobi/ - Categories: News About Napier The sunrise period for trademark owners to register a "DotMobi" domain name (www. xxxxx. mobi) starts today, and lasts until 21st August. This top-level domain (TLD) has been approved by ICANN and will be administered by Mobile Top Level Domain Ltd (mTLD). The new TLD was driven by the telecoms industry in an attempt to increase the number of sited designed for use on mobile phones. --- ### Europeans do use online services!!! - Published: 2006-05-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/05/europeans-do-use-online-services/ - Categories: Electronics Media News Probably because of the continued strength of the European printed media, some people believe that Europeans "don't do online". In fact at Napier we know that Europeans are actually responsible for consuming much of the information about the industry that is available online and offline. One surprise: despite obvious preferences for local news, the language barrier for people outside of the UK and the minimal European content on the site, EDN's latest traffic figures show the number of European visitors to EDN. com to be three quarters of the number of American visitors. For more surprises about how European engineers get information contact Napier. --- ### New advertising manager for HANSER automotive and Mechatronik - Published: 2006-05-24 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2006/05/new-advertising-manager-for-hanser-automotive-and-mechatronik/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications Peter Kusterer is the new Advertising Manager of these titles, replacing the talkative and well-known Tilmann Huber, who has moved to Hanser's market research department. --- ### Amusing comments on slogans - Published: 2006-05-21 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2006/05/amusing-comments-on-slogans/ - Categories: Marketing Blog OK, we know we're all cynics in the UK. BUT everyone in technology must raise a smile at Hacking Cough, the blog written by well-known electronics and IT journalist Chris Edwards, particularly the recent article about slogans. --- ### Call for Papers - MM-Wave Products and Technologies - Published: 2006-05-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/05/call-for-papers-mm-wave-products-and-technologies/ - Categories: Electronics Media News The organisers of the IET MM-Wave Products and Technologies colloquium have issued a call for papers. They are particularly interested in Automotive radar for Adaptive Cruise Control (ACC), Anti-collision automotive radar, Passive imaging for security applications, High data rate line of sight links, High definition radar and High data rate Wireless Personal Area Networks (WPANs). The deadline to submit a summary of the paper (one side of A4 plus supporting figures) is Friday 28th July 2006. Send your summaries to L. M. Devlin, Plextek Ltd, Email: lmd@plextek. co. uk. --- ### Pro-Talk sold to Centaur - Published: 2006-05-09 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2006/05/pro-talk-sold-to-centaur/ - Categories: Electronics Media News The market in Europe must really be improving. The owners of ElectronicsTalk, Pro-Talk Ltd, hss been sold to Centaur in a deal which could be worth up to £14M ($25M). The ElectronicsTalk site represents a substantial proportion of the overall Pro-Talk business. With much of the price being linked to performance - based upon six times the operating profit) - the price may be lower than this figure, but even the initial payment of £4M ($7M) is impressive. --- ### Posters and Demonstrations needed DVB-H/DMB Mobile Broadcast Conference - Published: 2006-05-06 - Modified: 2015-03-06 - URL: https://www.napierb2b.com/2006/05/posters-and-demonstrations-needed-dvb-hdmb-mobile-broadcast-conference/ - Categories: Electronics Media News The organisers of the IET DVB-H/DMB Mobile Broadcast: Handset and Infrastructure Challenges conference to be held on 30th June 2006 at the IET, Savoy Place, London, UK. Submissions for papers or poster presentations covering Receiver Architectures and System Analysis, Tuner/RFIC design, RF Component design, Antenna Design and other relevant topics are invited. Visit the event website for more information. --- ### Event guide launched - Published: 2006-05-04 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2006/05/event-guide-launched/ - Categories: Marketing Blog Tech Event Guide has launched, aiming to provide a comprehensive listing of all the events, shows, seminars, conferences, etc. for the European electronics industry. Basic listings are free, and you can register for an account that allows you to add events to the system. As some of us at Napier are also involved in Tech Event Guide, we will aim to be independant by not giving our views about the site on Napier News (other than to say it is obviously the best thing that has happened to the industry for years! ! ! ! ). --- ### EU helps email marketers? - Published: 2006-04-25 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/04/eu-helps-email-marketers/ - Categories: Electronics Media News Despite the stringent regulations, one of the biggest challenges facing email marketers in Europe is actually getting the emails delivered to the recipient. Although ISP filtering is more of an issue for consumer marketing, it is interesting that the EU in a recent judgement has questioned whether ISPs should automatically filter emails for spam as false postives might not only be an invasion of freedom of speech but also a violation of Article 10 of the European Convention of Human Rights (the right to free speech). Of course it's not all good, as the Working Party also expressed the "strongest opposition" to email tracking and 'Did they read it? ' services. More information at Osborne Clarke's Marketing Law site (registration required). If you're planning to compare your products with competitors, you might also want to read about the case going on between two mobile operators, which is one of the first major cases to refer to the Comparative Advertising Directive. --- ### The Innovation and Design Excellence Awards - Published: 2006-04-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/04/the-innovation-and-design-excellence-awards/ - Categories: Electronics Media News The Findlay titles, Eureka and New Electronics have opened entries for the new Innovation & Design Excellence Awards, open engineering and electronic product design teams in the UK. They will run alongside the well-established Best Factory Awards, which are in their 14th year, and will be presented at an Awards Luncheon on 29th September 2006 at the Park Lane Hilton . Entry to the awards is free, and the closing date is 31st May 2006. Entry forms can be requested from Maggie Bridge, Awards Co-ordinator, Cranfield School of Management. Tel: 01234 754498Email: m. bridge@cranfield. ac. uk --- ### Sponsorship opportunities for Le Colloque de L'Electronique - Published: 2006-04-16 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/04/sponsorship-opportunities-for-le-colloque-de-lelectronique/ - Categories: Electronics Media News Groupe Tests, publishers of Electronique and Electronique International are offering a range of sponsorship opportunities for Le Colloque de L'Electronique. On 13th June, there will be a seminar on "Technological alternatives for signal processing", the 9th annual Electron d’Or awards ceremony, as well as the chance to see France play Switzerland in the World Cup. This event should provide high-profile coverage, and the French will be confident of winning the football, although a defeat would be a disasterous end to the whole event. --- ### Learn more about digital marketing and DM in Europe - Published: 2006-04-16 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/04/learn-more-about-digital-marketing-and-dm-in-europe/ - Categories: Electronics Media News The laws covering marketing across the EU are desperately confusing. We'd recommend that you take a look at a recent presentation published by Osborne Clark on their Marketing Law website. This is a great overview, in particular making a great summary of the different opt-in/opt-out rules across Europe. --- ### Conference marks The Engineer's 150th birthday - Published: 2006-04-16 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2006/04/conference-marks-the-engineers-150th-birthday/ - Categories: Electronics Media News The Engineer is celebrating its 150th year with a conference entitled Commercialising Innovation: Working together for a sustainable technology economy to be held on June 27th. --- ### New Aerospace title to launch - Published: 2006-04-16 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/04/new-aerospace-title-to-launch/ - Categories: Electronics Media News Aerospace Manufacturing will be launched by MIT Publishing (publishers of Production Engineering Solutions, Electronics Buyer and Electronics Manufacturing Products) in July coinciding with the Farnborough Air Show. The Editorial Director is Simon Simmons, with Richard Burton the magazine's Editor. With shows and new magazines, clearly this market is booming from the media point of view! The publishers claim an initial circulation of 11000, split across the key European countries, and not content with just addressing Europe, a digital version will also address key markets in the Americas and the Far East. --- ### Google news - Published: 2006-04-16 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/04/google-news/ - Categories: Marketing Blog Google can't keep out of the news. Recent developments of relevance to anyone marketing online include the news that Google is researching ways of giving people more information per search result, a trademark case is going futher, and questions on whether the recent $90M settlement will end the problem of click fraud for advertisers. --- ### ESS deadline for papers extended - Published: 2006-04-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/04/ess-deadline-for-papers-extended/ - Categories: Electronics Media News Further to the call for papers for ESS, the IET has extended the deadline by six whole days, so you now have until 21st April to complete your abstracts. --- ### Boards and Solutions UK announces programme - Published: 2006-04-05 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2006/04/boards-and-solutions-uk-announces-programme/ - Categories: Electronics Media News The preliminary programme for the Boards and Solutions show to be held in Reading on 24th May is now available online. This reflects the move by the organisers to improve the quality of the show, including making it much easier for non-exhibitors to present. --- ### New editor at MTE and AE - Published: 2006-04-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/04/new-editor-at-mte-and-ae/ - Categories: Electronics Media News Nick Flaherty is leaving MicroTechnology Europe and Automotive Electronics to "concentrate on other interests". Having worked at a wide range of different titles, Nick was instrumental in the re-launch of MTE and the launch of AE, both of which have been surprising successes in a tough market. He will be replaced by Steve Rogerson who will edit the titles from the June issues. Steve's extensive experience in many of the leading UK electronics titles, and also has a real sense of humour that we hope he will continue to show in his writing. Although the loss of Nick is bound to be a disappointment, we think that Steve is a great choice to take the titles to the next stage. --- ### First digital-only edition of ECE - Published: 2006-03-25 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/03/first-digital-only-edition-of-ece/ - Categories: Electronics Media News The first digital-only issue of ECE will be published in May, so you need to make the decision on whether this is a good advertising vehicle. This doesn't mean that ECE is becoming an all-online magazine, although it is probably something of a trial for the publishers, ICC Media. Not sure about whether electronic magazines are right for you? Ask Napier for our insight. --- ### ESS 2006 call for papers - Published: 2006-03-21 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2006/03/ess-2006-call-for-papers/ - Categories: Electronics Media News The IEE-organised conference at the Embedded Systems Show (to be held at the NEC, Birmingham, UK on 11 - 12 October 2006) has issued a call for papers. They are requesting "technically advanced presentations, practical solutions, user experiences or hot topics," covering a variety of themes. To submit, send an abstract of about 200 words, together with the speaker's contact details and a short biography to ccrump@iee. org. uk. The deadline is the 15th of April, and authors will be told whether their abstracts have been accepted by 28th April. --- ### CMP adds Europe to Embedded Connect itinery - Published: 2006-03-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/03/cmp-adds-europe-to-embedded-connect-itinery/ - Categories: Electronics Media News CMP publishers has announced that the Embedded Connect Series of seminars will add two European venues to the various US locations. The two European events will be held on 14th September at the The Millennuim Hotel & Resort, Stuttgart, Germany and on 19th September at the The Royal Berkshire Conference Centre, Reading, UK. --- ### IEE lecture on DSPs - Published: 2006-03-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/03/iee-lecture-on-dsps/ - Categories: Electronics Media News The IEE is offering the chance to attend the "DSP - Power Tool of Science and Society" Lecture by Professor John Roulston on Wednesday, 19 April at 6. 30pm. The lecture looks at the future applications that are forseen over the next twenty years, and also in case this isn't enough to attract an audience, refreshments are available from 6. 00 pm, and a free drinks reception follows the lecture. --- ### Call for papers - Boards and Solutions - Published: 2006-03-02 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2006/03/call-for-papers-boards-and-solutions/ - Categories: Electronics Media News The orgainsers of Boards & Solutions 2006 have issued a call for papers. The event will be open to all sections of the embedded community, aiming to broaden the scope of the event from the previous focus on board-level products and software vendors. Additionally it will be made easier for non-exhibitors to get one of the 35-minute presentation slots. Email a 200-word abstract to Vanessa Culliford (vc@invents-uk. com) by 10th Feb. This year only one UK event will be held, on May 24th, 2006 at the Royal Berkshire Conference Centre, Reading. --- ### Call for papers - MAE06 - Military, Defence & Aerospace Electronics - Published: 2006-03-02 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/2006/03/call-for-papers-mae06-military-defence-aerospace-electronics/ - Categories: Electronics Media News The organisers of the inaugural MAE06 - Military, Defence & Aerospace Electronics, technical conference & exhibition have issued a call for papers. Having come to an agreement with the organisers of another potential miltary event, this show is likely to be a key date in the calendars of electronics engineers working in the military and aerospace sectors. Abstracts should be emailed the conference manager, with information about sponsorship and exhibiting opportunties available from Johnathan Kirk. The show will be held near London in September 2006. --- ### IEE becomes IET - Published: 2006-02-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/02/iee-becomes-iet/ - Categories: Electronics Media News The Institution of Incorporated Engineers and the Institution of Electrical Engineers will merge at the end of March to form the Institution of Engineering and Technology. IEE Review, the IEE's flagship magazine will be re-launched as "Engineering and Technology", with a circulation of around 160,000 members of the new institution. Although this is another indication of the strength of the publishing activities at the IET, potential advertisers need to bear in mind the fact that many of the members are not electronics engineers - and this is likely to increase as the IET continues to grow. For more information about the pros and cons of UK publications, contact Napier. --- ### ED Europe appears - Published: 2006-02-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/02/ed-europe-appears/ - Categories: Electronics Media News Electronic Design Europe's first digital edition appeared to date. One day late, and perhaps in a not-quite perfected format, but still looking quite impressive. We'll be following this interesting move by Penton over the next year to see how well the all-electronic format is accepted by the European electronics market. --- ### Click fraud causes Google headaches - Published: 2006-02-07 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/02/click-fraud-causes-google-headaches/ - Categories: Marketing Blog Proving that pay-per-click ads don't always mean that a real person is clicking through to your website, Google has been hit by complaints of click fraud, where people set up software to automatically click on Google ads to either make money or hit competitors. An interesting article was published in Wired's January issue, and is available online. --- ### EPD awarded BPA certificate - Published: 2006-02-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/02/epd-awarded-bpa-certificate/ - Categories: Electronics Media News Electronic Product Design (EPD) has finally got its BPA certificate. With over 91% of EPD readers registered, 88% of which have registered or re-registered in the last 12 months, there has clearly been a huge effort to improve the circulation. For more information on BPA audits, or just for our view on the UK magazine market, contact Napier. --- ### A guide to exporting data - Published: 2006-02-02 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2006/02/a-guide-to-exporting-data/ - Categories: Marketing Blog Many marketing professionals based outside the EU are surprised at the restrictions on exporting data from the EU to the USA. This legal minefield is described very well in a guide (link no longer available) from Osborne Clarke. --- ### Call for papers: SAME 2006 - Published: 2006-02-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/02/call-for-papers-same-2006/ - Categories: Electronics Media News The organisers of SAME - the technical conference for people involved in IC design and manufacture that is rather pleasantly based near Nice - have issued a call for papers for the Forum. In 2006, the event will also offer a chance for a break in the sun for students, with an academic poster session. There are even awards for the best paper and best poster! --- ### Call for papers: Embedded Munich conference - Published: 2006-02-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/02/call-for-papers-embedded-munich-conference/ - Categories: Electronics Media News The organisers of the Embedded conference to be held alongside electronica 2006 have issued a call for papers. Split into four main topics, embedded software engineering; embedded test and verification; small embedded systems (8 and 16 bit) and complex embedded systems. The conference language is English, and you are invited so submit "a compelling abstract", although with a minimum length of 3,000 characters for the abstract, of a limit of ten A4 pages with 10-point text for the complete paper, it need not be too succinct. Download the application form, and email the text to Johann Wiesboeck. The deadline is 25th April 2006. --- ### Dynamic email - Published: 2006-01-31 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2006/01/dynamic-email/ - Categories: Marketing Blog If you are planning to run email marketing campaigns, you might be interested in the following article about dynamic email - although not specific to Europe, it's a great introduction to the topic. --- ### VNU buys the Inquirer - Published: 2006-01-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/01/vnu-buys-the-inquirer/ - Categories: Electronics Media News The entertaining and cynical IT site, The Inquirer, has been purchased by VNU. This UK-based site has broken many stories, and it will be interesting to see if they continue to maintain their rebellious streak now they are part of a large media company. --- ### Another product portal online - Published: 2006-01-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/01/another-product-portal-online/ - Categories: Electronics Media News Black Dot Publishing are launching a new site, Electronics Components World on 1st February. The publishers of AMT are offering industry and appointments news for free, but want to charge for product press release coverage, something that most similar sites have chosen not to do. Although the publisher is dominant in the Irish market, we think charging for product news is going to be tough, as so many other websites offer the chance to get PRs covered for free. --- ### IEE/FSA International Semiconductor Executive Forum 2006 - Published: 2006-01-14 - Modified: 2015-03-06 - URL: https://www.napierb2b.com/2006/01/ieefsa-international-semiconductor-executive-forum-2/ - Categories: Electronics Media News IEE/FSA International Semiconductor Executive Forum will be held from 9-10 May at teh Hayerischerhof Hotel, Munich. Speakers include Hermann Hauser, Co-Founder, Amadeus Capital Partners; Scott McGregor, President & CEO, Broadcom; and Dr. Tien Wu, President, Americas/Europe and Worldwide Marketing & Sales, ASE Group. --- ### DATE 06 announces conference programme - Published: 2006-01-11 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2006/01/date-06-announces-conference-programme/ - Categories: Electronics Media News The full DATE 06 conference program is now available. Included in the conference programme is a section for people to present record-breaking designs on SoC, FPGA or reconfigurable platforms. DATE will be held from 6th to 10th March, 2006 at the ICM, Messe Munich, Germany. --- ### Short-range wireless forum announced - Published: 2006-01-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2006/01/short-range-wireless-forum-announced/ - Categories: Electronics Media News Informa will hold the first Short Range Wireless Forum from 6-8 June 2006 at The Hilton, Amsterdam. The 3-day event will focus on Bluetooth, ZigBee, UWB, NFC & WiFi. Amongst the many attractions, we are promised "Crystal ball ‘guru’ sessions". Sponsorship opportunities are available, contact Informa to find out how much silver needs to cross the palms of the organisers. --- ### ED China to launch website in January - Published: 2005-12-22 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/12/ed-china-to-launch-website-in-january/ - Categories: Electronics Media News Penton has announced that the online website ED-China. com will launch in January. The new site will include an archive of 2000 articles when it launches. --- ### Cool 3D displays for exhibitions - Published: 2005-12-19 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/12/cool-3d-displays-for-exhibitions/ - Categories: Marketing Blog One of our partners, Communika, held a demo of their cool 3D displays that are ideal for grabbing attention at exhibitions and conferences. The sterioscopic displays really do work, with images appearing both in front and behind the actual screen, although it is clear that the processing to create the 3D video/graphics can dramatically affect the quality of the reault. For more information on this, and other ways to grab attention at exhibitions, contact Napier. --- ### Call for papers: European Microwave Week - Published: 2005-12-13 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/12/call-for-papers-european-microwave-week/ - Categories: Electronics Media News The organisers of EuMW have issued a call for papers. Combining conferences, workshops, short courses and a tradeshow, the event is a key date for anyone involved in high-frequency RF design. The 9th EuMW will be held at Manchester City Hall, UK on 10th to 15th September 2006. Deadline for paper submission is 10th Feb 2006. --- ### Is print advertising dead? - Published: 2005-12-06 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/12/is-print-advertising-dead/ - Categories: Marketing Blog With online marketing offering good rates, measurability and the opportunity to pay only for a "successful" ad with pay-per-click deals some people have predicted the death of print advertising. Interestingly Google, the dot. com of the moment disagrees. For some time Google has chosen to promote its services - in the UK at least - through print advertising. More recently Business Week has reported the struggle to get Google Publication Ads up and running... You couldn't make it up: Google is trialing the idea of buying a page of advertising in leading magazines and the selling the page in sections to small advertisers. As fractional ads cost more than the equivalent fraction of the page that they occupy, Google thinks it could undercut the magazines and still make a profit. So clearly print isn't dead. Even in the USA. Even Google believes it! And it also looks like the young founders of Google weren't listening in college when someone mentioned the concept of "core business". --- ### Don't steal images for your website - Published: 2005-12-02 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/12/dont-steal-images-for-your-website/ - Categories: Marketing Blog Today it is really easy to pick up digital images for your website, but beware! Companies such as Getty Images are searching the web for ilicit copies of their images. These companies use software from PicScout to identify elements of the image within files on the net. For more information on image licencing, contact Napier. --- ### Pennwell plans military title - Published: 2005-12-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/12/pennwell-plans-military-title/ - Categories: Electronics Media News PennWell has annouced that it plans to launch "Military and Aerospace Electronics Europe" magazine, in March 2006. Although likely to share some content from the American sister title, this is good news for Europe, which has suffered from a media that is fragmented by language, rather than area of interest. To see a commitment to add a vertical title in Europe shows that the European market continues to be strong, and also fills a real gap in the European media. --- ### LA ELFA is legal - Published: 2005-11-29 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/11/la-elfa-is-legal/ - Categories: Electronics Media News The row over the La Elfa readership study in Germany has been resolved, with the Hamburg court ruling the research is legal on 22nd November. To be exact, the judge said that the survey fulfilled "the fundamental requirements of neutrality, objectivity and expertise". The results can again be accessed at the La Elfa website. What does this mean? Well probably not a huge amount! The survey is useful for media planning, but - like any other readership survey - can't give the whole picture. Weka obviously feels vindicated, and the other publishers will be disappointed, but at the end of the day media planning cannot be done on the back of one limited survey. To use a very English phrase, this has been a storm in a teacup. --- ### What is the difference between ABC and BPA audits? - Published: 2005-11-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/11/what-is-the-difference-between-abc-and-bpa-audits/ - Categories: Electronics Media News This sounds like the start of a bad joke, but is a question we have tried to understand. EPD has chosen to switch from an ABC to BPA audit so we decided to find out more. Obviously EPD has made the move because they want to win more business from the US, where the ABC audit is not well known. BUT... will the audits be any different? Neither the ABC nor BPA highlight many specific differences: the audits are seen to be basically the same, although the BPA takes a larger sample size, and requiring two audits per year. We talked to Neil Whittaker, the publisher of EPD, before he began the audit, and he felt there would be little difference. Once the audit was under way, Neil changed his view a little. He not only highlighted the different techniques, but also made the very understated observation that the BPA auditors were "a bit pickier"! --- ### ED Europe to become online title - Published: 2005-11-21 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/11/ed-europe-to-become-online-title/ - Categories: Electronics Media News ED Europe has battled through several problems this year, held together by the good editorial written by Paul Whytock. Momentum was lost when the publication was transferred to Penton USA, and now the publishers have decided to make the title an online-only, formatted specifically for reading onscreen. As part of the move, the magazine will not take display advertising, but will instead offer short text adverts. It's actually really good to see a postive move by this title. The print advertising has been weak, and it is unclear whether this situation would ever improve. With titles such as Electronics Weekly offering strong electronic versions and several very well used websites, this move may make ED Europe the first successful online magazine in the European electronics industry. --- ### AAE automotive conference call for papers - Published: 2005-11-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/11/aae-automotive-conference-call-for-papers/ - Categories: Electronics Media News The first Advanced Automotive Electronics conference, to be held on 25th January 2006 at the RBS WilliamsF1 conference centre, will have three streams covering embedded technologies, infotainment technologies and emerging technologies. If you want to present, send submissions to Nick Flaherty before the deadline of 25th November. --- ### Another Elektronik magazine for Germany - Published: 2005-10-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/10/another-elektronik-magazine-for-germany/ - Categories: Electronics Media News As if the German market needed another magazine with "Elektronik" in the title! Design und Verification has announced that they will change their name to Elektronik und Entwicklung. Who said differentiation was a good marketing strategy? --- ### Readership survey fuels row in Germany - Published: 2005-10-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/10/readership-survey-fuels-row-in-germany/ - Categories: Electronics Media News The La Elfa readership study, that this year was supported only by Weka has become the focus of a row between the publishers in Germany. A court has issued an injunction preventing Weka from using the results, and effectively closing down the website. publish-industry Verlag has emailed the industry, highlighting some of the concerns that they have about the survey, and we await a final decision from a Hamburg court. At Napier we believe that all readership surveys need interpretation, especially when they are funded by a single publisher, but it should be remembered that the La Elfa study is probably the best public readership study available within the European electronics industry. --- ### Control 2006 conference call for papers - Published: 2005-10-27 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/10/control-2006-conference-call-for-papers/ - Categories: Electronics Media News The IEE has announced a call for papers for the sixth biennial Control Conference, which will be hosted by the University of Glasgow and the University of Strathclyde on 30th August and 1st September 2006. The deadline for draft papers is 10th Feb 2006, with final submission by 2nd June 2006. Details of the submission process can be found on the event website. --- ### Everyone has marketing problems - Published: 2005-10-19 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/10/everyone-has-marketing-problems/ - Categories: Marketing Blog Worried about problems with trademarks: don't worry, because almost everyone has problems, even Google. In the UK, Gmail will now be replaced by GoogleMail, as the company stops using the Gmail brand after a long legal dispute with a British firm. Click here to read more at CNET News. com. --- ### Easy way to make a million - Published: 2005-10-11 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/10/easy-way-to-make-a-million/ - Categories: Marketing Blog Student Alex Tew has come up with an idea to pay off his student loans, and probably have a nice little bit left over. He's created a web page where he aims to sell 10 x 10 pixel ads for $100. There are a million pixels on the page, so if he sells all of the space, he'll make $1 000 000 - Alex said that the million pound home page didn't have the same ring as the million dollar home page (although would have been worth considerably more! ). Fueled by coverage in the media (and this site), the traffic to the page has been ramping up, and visitors will find that he has made a tidy sum already. Clearly it is still possible to make money on the internet with a mad idea and a bit of publicity. Not surprisingly this crazy idea has also attracted some strange ads: The Book of Cool has bought 40 squares to tell us that "even monkeys fall from trees". We've yet to see any electronic components suppliers advertise, but it is surely only a matter of time! --- ### Steve Diprose leaving IEE - Published: 2005-10-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/10/steve-diprose-leaving-iee/ - Categories: Electronics Media News Steve Diprose, the sales manager who successfully drove the strategy that brought the IEE onto the list of several key advertisers in the European electronics industry is leaving to move to titles covering the chemical industry. --- ### IEE seminar - Beyond WEEE - Published: 2005-10-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/10/iee-seminar-beyond-weee/ - Categories: Electronics Media News Despite many manufacturers still racing to meet the minimum requirements of the green legislation, the IEE will be running a seminar entitled "Beyond WEEE: Unsustainable Product Design and how to avoid it" on Tuesday 29th Nov. --- ### Louise Frampton to edit Electrical Times - Published: 2005-10-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/10/louise-frampton-to-edit-electrical-times/ - Categories: Electronics Media News Electrical Times has promoted Louise Frampton to editor to replace Boris Sedacca, who will move to Television - another publication from Nexus. Previously Louise was assistant editor, and she is also editor of Data Infrustructure. --- ### Less restrictive interpretation of data protection rules? - Published: 2005-10-07 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2005/10/less-restrictive-interpretation-of-data-protection-rules/ - Categories: Marketing Blog The subject of European Data Protection legislation is incredibly complex, but an important part of marketing in Europe. Although Europe aims to have consistant laws, the rules differ from one country to another, and can appear incredibly restrictive. Recently the Information Commissioner in the UK gave advice that may have relaxed the interpretation of the rules. The advice said that it was OK to process "sensitive data" (in this case about someone's mental health) outside of the EEA providing that the European company controlled the processing of the data. Previously it had been thought that for this to happen. Although there may be more flexibility in the rules relating to processing data in other countries, it should be remembered that in this case, the UK company needed to remain the "controller" of the data. Also don't forget that at Napier we are not lawyers, so always take professional advice. Finally in true EU style, the Information Commissioner's ruling is not legally binding, so this may all be overturned in the courts! --- ### 1st Congress on Wireless Sensors & Networks - Published: 2005-10-03 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/10/1st-congress-on-wireless-sensors-networks/ - Categories: Electronics Media News Reed Electronics Group - or to give them their nice cuddly abbreviation "REG" - will be holding their first wireless sensors and networks congress on 20th and 21st December 2005 at the Novotel Vaugirard, Paris. This event is one of several that aims to jump on the flurry of dollars chasing the hot M2M market, and already has an impressive list of exhibitors. Currently there is limited marketing and no website - we will bring more news as we get it. --- ### ED Europe surveys readers - Published: 2005-10-01 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/10/ed-europe-surveys-readers/ - Categories: Electronics Media News Electronic Design Europe is surveying readers to find out more about the titles that they read and the information they want. We will - of course - ask Penton if they will release any results, and publish them in Napier News. --- ### New automotive congress for the UK - Published: 2005-10-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/10/new-automotive-congress-for-the-uk/ - Categories: Electronics Media News The RBS WilliamsF1 Conference Centre will play host to the first Advanced Automotive Electronics conference and exhibition on 25th January 2006. Despite the limited attendance to many exhibitions and conferences in the UK, the organisers are confident that the chance to lust at fancy F1 cars built from 1977 to the current season will make a ‘must attend’ event. More importantly the event is supported by MT Publications Ltd - the publishers of micro technology europe and automotive electronics . We're also promised conference papers that will be "highly technical, but with practical applications in mind". These papers will be spead across three tracks: embedded technology, infotainment technology and emerging technology. Generally we'd be cautious about any attempt to create a new show in such a difficult market, but with automotive electronics - a title that quickly and successfully established itself - backing the show, and the specific focus on automotive, the event could prove to be an instant success. Even if it doesn't, there will be some fabulous F1 cars on show! --- ### Star media to represent all CMP electronics titles - Published: 2005-09-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/09/star-media-to-represent-all-cmp-electronics-titles/ - Categories: Electronics Media News Star Media - representatives of the European electronics titles from CMP will be representing all CMP electronics titles across the globe. Although the flow of advertising dollars from Europe to the US is smaller than the cash crossing the Atlantic in the opposite direction, this represents a great move for Star. --- ### Wireless congress 2005 - Published: 2005-09-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/09/wireless-congress-2005/ - Categories: Electronics Media News Weka is organising the Wireless Congress 2005: Systems & Applications to be held on November 9th to 10th 2005 in Munich. Aiming at a wide audience, the conference will be in English, and hopes to address almost all aspects of wireless including wireless LANs, Bluetooth, ZigBee, WiMAX, UWB, RFID, and cellular phone networks. --- ### German readership study - Published: 2005-09-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/09/german-readership-study/ - Categories: Electronics Media News The latest German readership study for the electronics media - LA ELFA 2005 - is now complete, and results are available at www. la-elfa. de. This controversial study, again shows leadership for Markt & Technik and Elektronik in this market. Probably not a huge surprise, but the lack of support from other publishers really means that this study needs to be treated as research conducted by Weka, and not truely independant figures. For an impartial view on what the results mean, contact Napier. --- ### Engineers looking for more women! - Published: 2005-09-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/09/engineers-looking-for-more-women/ - Categories: Electronics Media News ”Where are Girls and Women in Science and Technology? ” - a conference looking for ways to attract more women into the engineering profession will be held in Berlin on the 20th and 21st October. The lack of women in engineering has always been a marketing challenge, but here at Napier - which was founded by a woman, and where women still outnumber men 3 to 1 - we've always recognised the benefits of hiring the brightest women in the industry. --- ### Digital only for Italian electronics magazine - Published: 2005-09-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/09/digital-only-for-italian-electronics-magazine/ - Categories: Electronics Media News The July/August issue of Elettronica Flash is the last one to be printed, with the magazine now to be distributed to subscribers on a CD-ROM in an internet-like format. The marketing manager, Franca Comodi says that this will help the appeal of the magazine to a young audience, and that the decision will be reviewed for next year. We find it very interesting that the magazine feels the need to send out CDs. Assuming that most subscribers would have access to broadband, the CD will just add cost and delay. But of course the subscribers will be getting something tangible - which the publishers hope will ensure that they continue to pay subscriptions. An internet only version might prove a more difficult proposition to sell to the readers. --- ### Relaunched title looks for contributed articles - Published: 2005-09-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/09/relaunched-title-looks-for-contributed-articles/ - Categories: Electronics Media News As a result of the relaunch, Elektroniktidningen now takes contributed articles. This move makes sense, as the new monthly design format requires in-depth articles that are often best written by experts in the field, rather than journalists. If you want help placing contributed articles, or just want to source a Swedish translator, contact Napier. --- ### SMT/HYBRID/PACKAGING 2006 call for tutorials - Published: 2005-08-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/08/smthybridpackaging-2006-call-for-tutorials/ - Categories: Electronics Media News The organisers of SMT/HYBRID/PACKAGING 2006, which will run from 30th May to 1st June 2006, have issued a call for tutorials. Tutorials are being sought - up to the deadline of 17th October - in a number of areas including vertical system integration on PCBs, packaging of electronic components / PCB interface, advanced materials and sustainability. The main focus of the 2006 conference will be a full-day session on “Technologies for the third dimension (heterointegration) in the PCB fabrication”. --- ### Seminar for pessimists? - Published: 2005-08-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/08/seminar-for-pessimists/ - Categories: Electronics Media News Those cheerful guys at the IEE will be holding a Forum on Disaster Prediction, Detection & Recovery on Thursday, 15 September 2005 at the IEE Savoy Place, London. --- ### Submission deadline for DATE 06 papers - Published: 2005-08-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/08/submission-deadline-for-date-06-papers/ - Categories: Electronics Media News The 11 september is the deadline for papers for DATE 2006. The show will be held at the ICM, Munich, Germany from 6th to 10th March, 2006, and will no doubt remain the place to hob-nob with all the players in the EDA industry. To submit a paper, visit the DATE website, or ask Napier. --- ### TechOnLine acquired by CMP - Published: 2005-08-19 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/08/techonline-acquired-by-cmp/ - Categories: Electronics Media News CMP has acquired the internet company TechOnLine, the enthusiastic filler of many engineer's inboxes with their many emails promoting a wide range of seminars, training and educational material. This has to be a good move for TechOnLine, allowing them to have the promotion and support of a large publishing company. It's questionable, however, how big an impact the acquisition will have in Europe as the uptake of online seminars is still limited amongst European engineers. --- ### Google releases new AdWords keyword system - Published: 2005-08-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/08/google-releases-new-adwords-keyword-system/ - Categories: Electronics Media News Google has annouced that they have implemented a system for assigning status to those all-important keywords you use for advertising. They say that they have "simplified our keyword states and introduced quality-based minimum bids, giving you more control to run on keywords that you find important". Cynics might point out that one of the main impacts has been to raise the minimum bid on less popular keywords, effectively implementing a price increase for some advertisers. Whatever your view, you need to make sure you regularly re-check the status of your keywords to ensure you get best return for your money. --- ### What gets editors to read press releases? - Published: 2005-08-10 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/08/what-gets-editors-to-read-press-releases/ - Categories: Marketing Blog An interesting bit of research by Response Source/SourceWire Press Release Wire has looked at the most popular releases to try to find out what makes editors read releases. They came up with the following ways of getting an editor's interest:- The celebrity angle - Jump on the bandwagon - Doing the world a favour - The oo-er factor - Topic close to the heart (or wallet) - Putting fears at rest - The small people factor Of course at Napier, we wanted to find out more. Looking at the top releases, we found that the European technology journalists wanted to read about Lindsay Lohan, chocolate, backless thongs and the teletubbies (which were all subjects in the most popular releases). Being an editor must be a tough job... --- ### Email marketing tips from MarketingProfs.com - Published: 2005-08-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/08/email-marketing-tips-from-marketingprofscom/ - Categories: Electronics Media News It takes an American to explain European Union law! We thought that the MarketingProfs. com article on the laws surrounding email marketing in Europe was a great summary of the rules, which are now 1 year old (isn't it worrying that people are still trying to explain this one year on? ). Once you've read this, and ensured you are legal, you might want to read their "Simple, Honest Business Email" article to find out how to make those campaigns more effective. Note that you need to complete a registration form to read these articles. --- ### Huson expands portfolio - Published: 2005-08-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/08/huson-expands-portfolio/ - Categories: Electronics Media News Huson Media has added two titles to its portfolio: the Spanish title Eurofach Electronica, and the Austrian title from Weka, Elektronik Report. --- ### Electrical industry awards - Published: 2005-08-01 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/08/electrical-industry-awards/ - Categories: Electronics Media News Electrical Review and Electrical Times have extended the deadline for entering the Electrical Industry Awards 2005 to 15th August. The awards ceremony will take place at the National Motorcycle Museum, Birmingham on 20 October 2005. There are 17 different categories, including Innovative Product of the Year, Building Services Product of the Year, Automation Project of the Year and Test & Measurement Product of the Year. For a copy of the entry form, and help in putting together your submission, please contact Napier. --- ### Third Annual International Fabless Forum - Published: 2005-07-28 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2005/07/third-annual-international-fabless-forum/ - Categories: Electronics Media News Future Horizons has opened registration for IFF2005 - Future Horizons Third Annual International Fabless Forum. Speakers will include VCs and CEOs such as Robert Jelski from 3i, Warren East of ARM, Kenn Lamb of Elixent and Ulrich Schumacher from Francisco Partners. The event will be held from 13-15 November at the Hilton Hotel, Antwerp, Belgium. --- ### Battle of the audits - Published: 2005-07-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/07/battle-of-the-audits/ - Categories: Electronics Media News In an interesting response to EPD's announcement that it will move to BPA circulation audits, New Electronics and the ABC have started contacted advertisers to explain misunderstandings about the difference between the ABC and BPA audits. The BPA is generally recognised as the more demanding audit, but we are trying to set up a meeting with ABC, and will post the information we find on Napier News. --- ### REG cycling team - Published: 2005-07-27 - Modified: 2010-09-29 - URL: https://www.napierb2b.com/2005/07/reg-cycling-team/ - Categories: Electronics Media News Reed Electronics Group Paris, have sponsored a cycling team, which includes 3 former Great Britain team riders, with one of them our favourite (only! ) EPN, ECN and CIE advertising rep: Nick Walker. Nick told us that they managed to complete the "four and a half" mountains of the 180km (120 miles) Grand Trophee Marmotte Alpe d'Huez in a great time, although quite a few of the 7000 other competitors were ahead of the team! He also claimed that they achieved speeds of over 80kph (downhill, possibly with the wind behind them! )Despite having cycled for 9 hours over 4 of the highest mountains in the French Alpes (Col Du Glandon, Telegraph, Galibier and the finish up Alpe d'Huez), Nick doesn't think he has suffered enough this year, so the team will race in the Ronde Picarde 190km in Northern France on Sept 10th. Anyone interested in sponsoring the team next season can contact Nick Walker. --- ### IEE events - Published: 2005-07-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/07/iee-events/ - Categories: Electronics Media News The IEE is holding a couple of interesting events in the UK. On 12th October, The Short Circuit: from Bright Idea to Real Value, promises to provide engineers with the "knowledge and inspiration to transform ideas into commercially successful offerings. " On 29th November, The IEE Seminar on Beyond WEEE promises to explain how to avoid unsustainable product design, update attendees on the rollout of the WEEE directive across Europe, lower the cost burden of their products and create value for their companies by enhancing their sustainability. --- ### Look into my eyes.... - Published: 2005-07-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/07/look-into-my-eyes/ - Categories: Electronics Media News Weka has announced that they will provide eye tracking research free of charge to advertisers who book 1/2 page or larger colour ads in Design & Elektronik's 20th Anniversary issue (issue 9) or 1/3 page or greater in two or more issues of M&T (one of which must be issue 49 when the study will be carried out). --- ### St Wilfrid's Hospice - Published: 2005-07-20 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/07/st-wilfrids-hospice/ - Categories: News About Napier Although nothing to do with the European media, we'd like to thank St Wilfrid's Hospice, a local charity that we were able to support with the help of a client. They gave us a great tour of the hospice and a lovely lunch. --- ### EDN Europe learns German - Published: 2005-07-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/07/edn-europe-learns-german/ - Categories: Electronics Media News The fact that Reed Electronics Group would like to increase their European readership in countries such as Germany and France is not a big secret (all magazines want more readership! ). EDN Europe has recently announced that in October and November the copies of magazine distributed in Germany will have an additional German-language section. Presumably the fact that there is extra content for the German readers is some kind of compensation for forcing them to read the magazine in a second language for so long. Wolfgang Patelay – the well respected editor who used to edit Electronic Embedded Systeme - will combine translated EDN articles ("selected for their suitability for the German market") as well as creating unique German content. We understand that the re-purposed content will primarily be made of design ideas and content from the Pulse section of EDN. This move is a strengthening of EDN's German language services, extending the existing strategy of providing a newsletter and online content in German. Germany is an interesting market. Although it attracts the largest electronics ad spend of any European country, the competition is frightening, with more titles addressing this market than any other country. Interestingly even EDN Europe shows their German section as being the most expensive way of addressing the German market (in terms of cost per thousand readers). They also claim that "Germany has a higher % of ‘Techie’ engineer stereotypes than any other major market in Europe", which presumably they believe is the ideal audience for... --- ### Oops. Email strikes again! - Published: 2005-07-18 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/07/oops-email-strikes-again/ - Categories: Marketing Blog Technology introduces new problems as well as solving existing challenges. A modern nightmare is sending an email to the wrong person. The run-up to the general election in the UK this year was brightened when Alastair Campbell (a not-well-liked political adviser) sent an email from his Blackberry to a party worker suggesting that the BBC should not cover a particular story, using four-letter "Anglo-Saxon" terms to emphasise the point. Unfortunately he ended up sending the email to a journalist on the BBC's flagship political show. This problem has struck one of the publishers we work with, who accidently left a paragraph that highlighted the fall in revenue from advertising and told the sales team that they'd better double their sales, when emailing some information to agencies and advertisers. We won't reveal which publisher it was as we know that it will probably someone from Napier that makes this mistake next time! --- ### New website lucky site for some? - Published: 2005-07-18 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/07/new-website-lucky-site-for-some/ - Categories: Electronics Media News Pro-Talk, the proof the maxims that the simplest ideas are often the best, and that you can't get enough of a good thing, are launching Pro Security Talk in the autumn. This represents the thirteenth site from Pro-Talk, although we believe that the new branding (using "Pro" in the URL and the site name) is probably due to a prior registration of securitytalk. com, rather than any change of marketing strategy. Pro Security Talk will be edited by Jonathan Newell, the current editor of CIM Talk. Interestingly Johnathan is based in Kiev, proving that the internet can make location irrelevant, but perhaps there are better locations to choose! --- ### Conference for maths lovers - Published: 2005-07-18 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2005/07/conference-for-maths-lovers/ - Categories: Electronics Media News The Sixth International Conference on Computation in Electromagnetics (CEM 2006) has issued a call for papers. This conference is really only for the true lovers of mathematics and computers, with topics ranging from Algorithms and Coupled Problems to Finite Difference and Finite Volume Methods. Even the applications section requires that "the novelty should reside in the CEM technique and not in the application. " The deadline for papers is 28th October 2005. --- ### Google takes news from Channel-e - Published: 2005-07-13 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2005/07/google-takes-news-from-channel-e/ - Categories: Electronics Media News The English and German Channel-e news services have been added to Google-News. The sites are scanned daily by Google. Russian speakers will still need to visit the Channel-e website for news as Google does not yet have a Russian news service. --- ### Eurosemi award winners announced - Published: 2005-07-13 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/07/eurosemi-award-winners-announced/ - Categories: Electronics Media News The 2005 Eurosemi IC industry Award winners have been announced. Four awards - R&D, PR, Outsourcing and Start Up - were selected by a panel of judges, but the other awards attracted over 4500 votes from readers, giving real credibility to this first year of the awards. Congratulations to all award winners, especially to Reactec, who has helped Napier in the past. --- ### Reed launches automotive electronics innovation awards - Published: 2005-07-13 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2005/07/reed-launches-automotive-electronics-innovation-awards/ - Categories: Electronics Media News The first Automotive Electronics Innovation Awards will be presented on the first day of the International Automotive Congress 2005. There are 3 categories: body control, safety and quality, with judging panels lead by key industry figures. Entrants will need to stump up 215 Euros per entry, which is aimed to ensure "quality and seriousness" of the entries. --- ### Competition for frustrated engineers? - Published: 2005-06-30 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2005/06/competition-for-frustrated-engineers/ - Categories: Electronics Media News One for our audience outside of Germany... . . Think electronics is a tough career? Had enough of technology? Why not enter the D&E reader competition? Don't worry, the editors haven't been driven mad by dull press releases (yet! ). The competition is all about bastardising electronic devices to do things that they were not origially designed to do - for example using an oscilloscope as a TV or an expensive EDA tool to create a Tetris game. --- ### EiH relaunches with half the frequency - Published: 2005-06-30 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/06/eih-relaunches-with-half-the-frequency/ - Categories: Electronics Media News Electronique International Hebdo is to relaunch as a fortnightly publication from September, with the change of frequency inspiring the creative new title "Electronique International". The magazine will also shrink to a 300 x 235mm format, although there will be no change in the rate card for the remainder of this year. --- ### German speaking opportunities - Published: 2005-06-30 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2005/06/german-speaking-opportunities/ - Categories: Electronics Media News There are a number of speaking opportunities coming up in Germany. You have until July 4th to submit abstracts for the D&E Entwicklerforum on programmable logic and tools that will be held on 13th October in Munich. The same deadline also applies to their software design forum, which will also be held on 13th October in Munich. On 9th and 10th November, the Wireless Congress 2005 will be held in Munich. The congress covers a wide cross-section of wireless communications, including wireless LANs, Bluetooth, ZigBee, WiMAX, UWB, NFC and 3G mobile telephony. Finally you have until 13th September to submit your abstracts to the world's largest embedded show, Embedded World 2006. --- ### Wireless M2M Congress opens next week - Published: 2005-06-17 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/06/wireless-m2m-congress-opens-next-week/ - Categories: Electronics Media News The second annual Wireless M2M Congress, will be held next week from 21st to 22nd June at the Congress Centre in Duesseldorf, Germany. Claiming to be "Europe’s foremost event for the discussion and exhibition of technologies and tools for the development of distributed wireless systems in industrial applications", the event has a seminar programme with separate technology and business/management tracks, as well as a small exhibition. --- ### Swedish editors buy their magazine - Published: 2005-06-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/06/swedish-editors-buy-their-magazine/ - Categories: Electronics Media News Elektroniktidningen has been bought from the current publisher Ingenjörsförlaget AB by a consortium of editors and the advertising sales manager. Adam Edström, editor-in-chief, is co-founding a new publishing company with the magazine's sales manager Fredrik Söderberg and senior editors Anna Wennberg, Per Henricsson and Jan Tångring. The new owners plan to relaunch the magazine as a "monthly glossy technology magazine" in August, when they will also relaunch the website. At Napier we believe this is a great move for the Swedish press. The editorial teams at both Swedish titles - Elektroniktidningen and Elektronik i Norden - are both very strong, but the publications are published in similar fortnightly newspaper formats. By changing to a monthly frequency and a different format, Elektroniktidningen has given advertisers the opportunity to select the best publication format for communicating to the market. --- ### Automotive Electronics Congress 2005 - Published: 2005-06-15 - Modified: 2016-06-07 - URL: https://www.napierb2b.com/2005/06/automotive-electronics-congress-2005/ - Categories: Electronics Media News The second Automotive Electronics Conference & Exhibition will be held on 3rd to 5th October 2005, at the Paris Sofitel Sèvres. We'd expect this event to continue to grow: around 60% of the booth space is already sold, and the same mix of leading figures from automotive, electronics and software companies will make the event an important date for any suppliers to the automotive industry. The event also offers a comprehensive conference programme. Many sponsorship opportunities are available, so contact Napier for more information about these opportunities, and other ways to target automotive electronics applications. --- ### Date announced for third International Fabless Forum - Published: 2005-06-15 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2005/06/date-announced-for-third-international-fabless-forum/ - Categories: Electronics Media News Future Horizons will be holding IFF2005 from 13th to 15th November, at the Hilton Hotel in Antwerp, Belgium. The forum will consider two key issues for the industry: the 65nm Fabless SoC Design Challenge and the Fabless Start-up Finance Challenge, as well as holding panel discussions, presenting research and a number of keynote speakers will also be presenting. --- ### PCIM closes with increase in visitors - Published: 2005-06-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/06/pcim-closes-with-increase-in-visitors/ - Categories: Electronics Media News The organisers of PCIM have announced the number of visitors to this year's event increased by 8% over 2004, with a total of 5,681 vistors from 49 countries. The conference attendees fell from 659 to 538, mainly due to poor attendance on Sunday and Monday, and the organisers have promised to improve their "conference concept" next year. The show remains a key event for the power and control industry, attracting many of the big players. --- ### EDN launches re-design in US - Published: 2005-06-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/06/edn-launches-re-design-in-us/ - Categories: Electronics Media News EDN has redesigned their US print publication, and the main EDN. com website. We are promised a re-design of EDN Europe for the August issue, and at the same time more content will be included in the EDN Europe website. --- ### ED Europe gets experienced salesperson - Published: 2005-06-08 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/06/ed-europe-gets-experienced-salesperson/ - Categories: Electronics Media News ED Europe has finally announced that their European sales will be handled by Alistair Swift, who has formed a media representation company ASA Media. This is great news for the publication, as Alistair is well known for the job he did supporting some of the Weka electronics magazines in Germany, and the lack of anyone to sell space in the title has resulted in some very thin issues. Alistair will also be representing Penton's US electronics titles in Europe. --- ### Google is most valuable media company - Published: 2005-06-08 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/06/google-is-most-valuable-media-company/ - Categories: Marketing Blog With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent of all things online is running campaigns in Europe to promote the benefits of its Adwords programme... . in print publications! Plus ça change, plus c’est la même chose. --- ### Boosting returns on marketing investment - Published: 2005-06-06 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/06/boosting-returns-on-marketing-investment/ - Categories: Marketing Blog Although this article discusses consumer marketing, we thought that this article from McKinsey about maximising marketing ROI was interesting. You will need to register to get access, but this is free. --- ### EPD applies for BPA audit - Published: 2005-05-27 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/05/epd-applies-for-bpa-audit/ - Categories: Electronics Media News EPD has announced that they will be BPA-audited, hopefully starting with the September 05 issue. This means they should have a certificate available towards the end of the summer. Given that the magazine has been without any profile audit (they have had an ABC certificate) for around 1 1/2 years, this represents a big step forward for the title. The BPA audit is more demanding than ABC, and only one other UK title (Electronics Weekly) is currently audited by the BPA. The effect of this move will be interesting. Traditionally American advertisers are thought to be more concerned about audits than European advertisers, and there are a number of major US suppliers that don't currently use EPD. We'd expect this to change, which will impact the market share of other titles in the UK. Presumably these other titles will be looking for ways to respond to this aggressive move by the normally laid-back IML Group. Of course getting an audit doesn't mean that more people read the magazine: at Napier we have seen a number of independant readership studies that show readership of EPD has remained about the same as its closest competitor, New Electronics, despite the lack of a full profile audit. So the audit doesn't automatically mean that the magazine is better at reaching the European electronics market. BUT an audit does prove that the circulation is managed effectively, and will give advertisers confidence that systems are in place to ensure readership will remain high. Closely related to... --- ### Future Horizons mid-term forecast seminar - Published: 2005-05-27 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2005/05/future-horizons-mid-term-forecast-seminar/ - Categories: Electronics Media News Future Horizons is holding IFS2005-MT in London on 26th July. Recently they have been one of the most optimistic industry analysts (predicting 15% growth for 2005), which must be a great reason to attend. Let's all hope that they are right about the good times returing to the semiconductor industry! --- ### openEmedia announces details of first newsletters - Published: 2005-05-26 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/05/openemedia-announces-details-of-first-newsletters/ - Categories: Electronics Media News openEmedia has announced that they are about to issue the first of their newsletters - OpenPower. Two issues of OpenPower will be sent out before PCIM. The openEmedia newsletters will be edited by Oscar Watkins, and the aim is to create portals for some of the hottest topics in the industry - embedded, medical, lead-free, automotive, wireless and security portals are all promised in addition to the Power newsletter. Advertising rates are modest, with sponsorship of a single newsletter costing around 500 Euro. Although this does look worryingly similar the (unsucessful) model of VerticalNet, the cost-efficient setup at openEmedia might just work. --- ### WiCon World a success at ExCel - Published: 2005-05-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/05/wicon-world-a-success-at-excel/ - Categories: Electronics Media News Napier attended WiCon World yesterday. This show, which is now trying to address all wireless technologies from BlueTooth and ZigBee to WiFi and WiMAX, appeared to be buzzing, despite the choice of ExCel as a venue, which in recent years proved less than successful for other smaller shows such as Embedded Systems Show. Despite the positive view of the exhibitors, there was one thing that frustrated visitors and exhibitors alike: none of the Internet access hotspots were working! All those wireless gurus, and not one hotspot working... --- ### IEE searches for publishing director - Published: 2005-05-16 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/05/iee-searches-for-publishing-director/ - Categories: Electronics Media News The IEE is recruiting for a publishing director, following the promotion of Paul Jackson. With the very successful relaunch of the IEE titles around a year ago, and the strong backing of around 120 thousand members, this should be a job that attracts some strong candidates. --- ### Microsoft launch Metro – a "portable document format" - Published: 2005-05-08 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/05/microsoft-launch-metro-a-portable-document-format/ - Categories: Marketing Blog Adobe has made amazing strides in the market for page layout software, with InDesign now a real competitor to Quark. Much of this success has been driven by the acceptance of PDF as the preferred file format for transferring artwork. Just as Adobe begin to smile, and graphic designers (even in Europe! ) begin to switch their expensive, but very beautiful, Apple Macs to InDesign, Microsoft announces a new document format called Metro. Initially aimed at allowing office documents to be shared easily (and also allowing the same method to be used for describing a document when displaying and printing it), it seems although some pundits are suggesting this is direct competition to PDF, we're unlikely to see Microsoft making a move on the layout and design software market in the near future. --- ### New email newsletters to launch - Published: 2005-05-06 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/05/new-email-newsletters-to-launch/ - Categories: Electronics Media News OPENEMEDIA will soon launch a series of email newsletters addressing specific vertical markets: power, embedded, automotive, wireless, security, lead-free and medical. Currently the site is under development, but this approach of combining email distribution of news, coupled with advertising is a publishing model that can work. As the service moves towards a full launch, we will keep you up to date with developments --- ### Wolfgang Leppert appointed as new Chief Editor of 'elektrotechnik automation' - Published: 2005-05-03 - Modified: 2015-03-06 - URL: https://www.napierb2b.com/2005/05/wolfgang-leppert-appointed-as-new-chief-editor-of-elektrotechnik-automation/ - Categories: Electronics Media News Wolfgang Leppert, has been appointed as the new Chief Editor (Chefredakteur) of the German title elektrotechnik automation. --- ### ingenieurnews launched by Weka - Published: 2005-04-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/ingenieurnews-launched-by-weka/ - Categories: Electronics Media News Weka has launched a general engineering title "ingenieurnews". The editorial focus is pretty broad, including features such as technology trends, "How your competitors work", laws and rule and management know-how. No doubt inspired by the Sun, we are also promised "Special topic on page 3" (ask Napier if you are not from the UK and have no idea what we are talking about! ). Editor in chief Stefan Syndikus will be pulling together the stories that address a broad range of disciplines including mechanical engineering, electrical engineering, automation, electronics and medicine technology. --- ### Phil Ling almost leaves New Electronics - Published: 2005-04-26 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/phil-ling-almost-leaves-new-electronics/ - Categories: Electronics Media News Phil Ling, one of the techhiest UK editors is to start a new business venture that aims to create a market for trading electronics software, which is aimed particularly at the embedded market. Despite setting up his own company, he has failed to escape the pressure of editorial deadlines, as he has signed a freelance contract with New Electronics, which will continue to benefit from his technical knowledge and expertise. --- ### IEE Control 2006 conference - Published: 2005-04-26 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/04/iee-control-2006-conference/ - Categories: Electronics Media News The IEE will be holding the sixth biennial Control Conference in Glasgow, Scotland form 30th Aug to 1st Sept 2006. Control engineers have until 10th Feb 2006 to submit draft papers, so lots of time to plot those root loci before the deadline! More information is available at the conference website. --- ### More visitors in less time for Hannover Fair - Published: 2005-04-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/more-visitors-in-less-time-for-hannover-fair/ - Categories: Electronics Media News Despite being a day shorter than in 2004, Hannover Fair 2005 closed on 15th April after a 20% increase in the number of people visiting the show. It's a big event! Over 205000 visitors, more than 6000 exhibitors from 65 countries and 24 halls spanning more than 2 million square feet. Next year Hannover Fair will take place from 24th to 28th April. --- ### Celebrate Moore’s Law with $10K - Published: 2005-04-19 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/04/celebrate-moores-law-with-10k/ - Categories: Electronics Media News Exactly 40 years ago today the article written by Gordon Moore that predicted the doubling of transistors per unit area every 2 years appeared in Electronics Magazine. Incredibly there appears to be no surviving copies of the original magazine, but if you know of one, the BBC reports that on eBay Intel has offered $10000. 00 for a copy! I guess this shows that today there is at least one way to make money out of the electronics industry... . Note: this prize was won by David Clark, an engineer from Surrey (UK), so don't try calling Bill Gates asking for money, even if you do have a stock of 40 year old electronics magazines! --- ### Embedded Systems Europe to stand alone - Published: 2005-04-18 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/04/embedded-systems-europe-to-stand-alone/ - Categories: Electronics Media News In 2006, Embedded Systems Europe will return to being a stand-alone publication, rather than being bagged with EXE. The magazine will publish 8 issues next year, and will initially maintain the existing circulation. --- ### MWEE gets BPA Audit - Published: 2005-04-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/mwee-gets-bpa-audit/ - Categories: Electronics Media News The BPA audit for Microwave Engineering Europe has been published, showing a circulation of 12507, with all readers qualified within a year. Although European advertisers traditionally are less concerned with certification than American companies, the quality of the circulation shown by the audit is bound to make the title even more attractive. We'd also predict that there will be more postive news for MWEE in the next few months, with announcements about a new editor, as Jean-Pierre Joosting is currently editing the title on an interim basis. --- ### Subcon 2005 announces seminar programme - Published: 2005-04-14 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/subcon-2005-announces-seminar-programme/ - Categories: Electronics Media News Subcon 2005, the show where design companies and contract manufacturers get together to sort out who makes what next year, has announced its seminar programme. The show will be held at the NEC, Birmingham (UK) from 24th to 26th May. Last year, 230 exhibitors from 17 different countries loved the beautiful city of Birmingham so much that they decided to come back. Unfortuntately the "concept to component" feature exhibit for 2004, a concept car supplied by MG Rover, is unlikely to make a return. --- ### Do you remember Neal Henry? - Published: 2005-04-11 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/do-you-remember-neal-henry/ - Categories: Electronics Media News Neal Henry has just been appointed as Sales Manager of Electronic Product Design (EPD). Although he has recently been working with Prestige Media, Neal has a history! He actually started his career 18 years ago with Morgan Grampian, working on WNIE. Neal told us, "Electronics is where I started my career so I am looking forward to returning to my roots. I will be joining IML at a very exciting time developing integrated marketing solutions for EPD clients. " At Napier, we wondered whether anyone had mentioned the downturn in the electronics industry to Neal! Neal does join just in time for EPD's 25th Anniversary celebrations, with a special issue planned for September. --- ### PEI launches email newsletter - Published: 2005-04-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/pei-launches-email-newsletter/ - Categories: Electronics Media News The French title PEI (Produits Equipements Industriels) that includes some electronics coverage within its very broad remit has launched an email newsletter. --- ### Promotion for Svetlana - Published: 2005-04-05 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/04/promotion-for-svetlana/ - Categories: Electronics Media News Svetlana Josifovska - who previously was editor of Electronics World - has been appointed as Managing Director of 11 titles within Highbury Business, adding titles such as Drives & Controls, Electrical Review and Electrical Times. As an editor we respect, we'd like to congratulate her on this new role. If this wasn't enough, Svetlana is aiming to change the image of Electronics World to make it more appealing to younger engineers, and also to move away from being seen purely as a "hobbyist" title. In addition to developing the editorial style there is also a new look to the magazine. We currently don't have a UK newstand title that represents electronics engineers, so it will be interesting to see if Electronics World can persuade the industry to part with money for a magazine. --- ### ED Europe launches website - Published: 2005-04-05 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/04/ed-europe-launches-website/ - Categories: Electronics Media News A website for Electronic Design Europe has been launched. Previously European readers had to make do with the site for the American title, Electronic Design. Although it uses the same layout as its US-based sister site, the site has genuine European content driven by Paul Whytock, the editor of ED Europe. The good news is that you don't (yet! ) get routed through the annoying full page adverts associated with elecdesign - although probably generating good revenue, these don't enhance the users' experience of using the American site. Paul will also be running online polls, just like the US site. We'll keep an idea on the results, and will be particularly interested when the results are different from similar surveys run in the USA. --- ### Measurement, Control and Automation show for Moscow - Published: 2005-04-04 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2005/04/measurement-control-and-automation-show-for-moscow/ - Categories: Electronics Media News The 12th MERA show, the Measurement, Control and Automation fair will be held from in Moscow from 31st Oct to 3rd Nov 2005. Last year the show attracted 87 exhibitors from 12 countries. MERA is part of ITF, the Instruments & Tools Technology Forum that covers activities from welding to automation. --- ### Bits & Chips Embedded conference preview - Published: 2005-04-04 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2005/04/bits-chips-embedded-conference-preview/ - Categories: Electronics Media News The Bits & Chips Embedded Conference 2005 will take place on 21st April in the Koningshof Hotel in Veldhoven. The keynote speech, "3G and the Connected Planet - Now it really will happen! ", will be presented by Hans Streng of Philips Software. After this, delegates have three different seminar tracks to choose from - one focussing on management and two technical tracks. --- ### New editor for MWEE - Published: 2005-04-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/04/new-editor-for-mwee/ - Categories: Electronics Media News After the departure of Helen Duncan, Microwave Engineering Europe has announced that Jean-Pierre Joosting has been appointed as editorial director. Jean-Pierre recently re-joined CMP from working in an agency, whilst Helen is moving to work in an agency. I guess it is a case of the grass being greener on the other side! --- ### Star Media takes on Power Electronics Europe - Published: 2005-04-02 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2005/04/star-media-takes-on-power-electronics-europe/ - Categories: Electronics Media News Star Media has been appointed as the UK representative for Power Electronics Europe. This appointment follows soon after their signing of Elektronik Journal. Additionally Star has been appointed as the representative in UK, Benelux and the Nordic region for Semiconductor Manufacturing, the monthly US title from CMP. --- ### How HTML Code Affects E-Mail Deliverability - Published: 2005-03-29 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/03/how-html-code-affects-e-mail-deliverability/ - Categories: Marketing Blog We thought that this article from ClickZ would be interesting to anyone running or planning email campaigns. --- ### .eu TLD moves forward - Published: 2005-03-28 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/03/eu-tld-moves-forward/ - Categories: Marketing Blog Nobody seems to know why it has taken so long, but ICANN has finally authorised the delegation of . EU as a ccTLD (country code Top Level Domain). The registration process will be managed by EURid. This news doesn't yet mean that you can register domain names - registrations will only be available in the last quarter of this year for public bodies and trademark holders. Open registrations are not likely to begin until 2006. --- ### Upcoming RTC Group conferences - Published: 2005-03-25 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2005/03/upcoming-rtc-group-conferences/ - Categories: Electronics Media News Registration is now open for RTECC Madrid(to be held on 10th May 2005 at the Crowne Plaza, Madrid), RTECC Barcelona (12th May at Meliá Barcelona) and RTECC Moscow (26th May at the Hotel Baltschug Kempinski Moscow). Although small table-top events, the Real-Time & Embedded Computing Conferences are important events on the embedded calendar in both Europe and the USA. --- ### ED Europe - what happened? - Published: 2005-03-18 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/03/ed-europe-what-happened/ - Categories: Electronics Media News ED Europe parted company with their only European sales person a few weeks ago. Recently the magazine has announced the contacts that will support European customers from the US. Contact us to find out more about the new organisation. At Napier, we're really greatful for the lengths that Paul Whytock, the editor, has gone to try to ensure that the problems during this transitional period were minimised. Thanks Paul! The pagecount of the February issue of the magazine was disappointing (British understatement! ). This is a real pity, as Paul is not only a nice guy, but also a bloody good editor. Hopefully things on the commercial side can be turned round quickly - it's not a good sign if in March the magazine website only has the media pack for the previous year. --- ### IEE takes the strain out of NEPCON - Published: 2005-03-17 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/03/iee-takes-the-strain-out-of-nepcon/ - Categories: Electronics Media News If you plan to attend NEPCON this year (taking place at the Brighton Metropole on 11 - 12 May 2005), you'll need to visit the IEE lounge. As well as wowing you with their comprehensive range of publications, and offering you the opportunity to achieve the Chartered Engineer (CEng) qualification, they will also be offering refreshments to weary visitors. Register on the IEE website. --- ### Didn't I always say that Reed published the best electronics magazines???? - Published: 2005-03-17 - Modified: 2015-03-06 - URL: https://www.napierb2b.com/2005/03/didnt-i-always-say-that-reed-published-the-best-electronics-magazines/ - Categories: Electronics Media News Don't worry! We're not running advertising for REG (Reed Electronics Group). We are just recounting the words of Duncan Kirk, the advertising manager who has added the electronics titles published by Reed UK to the portfolio of catering titles. Duncan's last role in the electronics sector was working for Electronics Times/EE Times UK, leaving him claiming that he didn't really mean all those things he told us when trying to persuade clients to advertise with CMP. --- ### What's New in Industry reduces frequency - Published: 2005-03-13 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/03/whats-new-in-industry-reduces-frequency/ - Categories: Electronics Media News It's tough for all publishers! What's New in Industry is switching from a monthly to a bi-monthly (6xyr) frequency from the March 2005 issue. --- ### Future Horizons annouces details of IEF2005 - Published: 2005-03-12 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2005/03/future-horizons-annouces-details-of-ief2005/ - Categories: Electronics Media News Future Horizons will hold the 14th Annual International Electronics Forum, from 1st to 3rd May at the Hilton Malta, Portomaso, Malta. These conferences are one of the most important events of the year for the semiconductor industry and attract many of the industry's leading figures. Last year, David Manners wrote that "Triumph and despair met at the Future Horizons IEF 2004 conference which took place in Prague last week. Triumph that the industry is back in classical recovery mode; despair that the industry's basic technology is running out of steam. " This year, however, we're promised by the organisers that attending will "ensure your company is better prepared to benefit from the challenges and opportunities that lie ahead on the road to the global digital Utopia". Perhaps a little too enthusiastic for a European audience. Editors (and executives) that are looking to drive the car of hope down that road to the "global digital Utopia" - as well as those people that just want to top up their tans - can register online. --- ### IEE/FSA International Semiconductor Executive Forum - Published: 2005-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/03/ieefsa-international-semiconductor-executive-forum/ - Categories: Electronics Media News The IEE and FSA are again working together to bring us the IEE/FSA International Semiconductor Executive Forum & FSA Suppliers Expo EUROPE, to be held from 11 - 12 May at the Mermaid Conference and Exhibition Centre, London. The forum brings together the leading players from fabless semiconductor companies, suppliers and analysts. Extending an already wordy title, the launch of the first FSA Suppliers Expo EUROPE aims to replicate the success of similar events in the US and Taiwan. --- ### World Economic Forum rate Europe's Technology - Published: 2005-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/03/world-economic-forum-rate-europes-technology/ - Categories: Electronics Media News The World Economic Forum's Global Information Technology Report placed four European countries in the top six. The rating are based on everything from an assessment of how the countries' legal frameworks support IT development to the use of IT by consumers. The strong showing by the Scandinavian countries will not be a surprise to most Europeans. Global Information Technology Report - Top 15 countries1. Singapore 2. Iceland 3. Finland 4. Denmark 5. US 6. Sweden 7. Hong Kong 8. Japan 9. Switzerland 10. Canada 11. Australia 12. United Kingdom 13. Norway 14. Germany 15. Taiwan --- ### IEE Innovation in Engineering awards - Published: 2005-03-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/03/iee-innovation-in-engineering-awards/ - Categories: Electronics Media News The IEE Innovation in Engineering Awards have been launched, with 14 different categories ranging across a number of engineering disciplines, from manufacturing and electronics to security and telecommunications. The awards, and the Faraday medal, will be presented at Savoy Place on the 14th September, coinciding with a conference on “Commercialising Future Technologies”. Perhaps the most interesting award is the Flipside award which will need the winner to impress the teenage readership of Flipside. This must be the most challenging award to win - and unlike the other awards - the IEE has not yet provided any guidelines on what can be done to grab the attention of this most demanding audience. --- ### European IC industry awards - Published: 2005-03-07 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/03/european-ic-industry-awards/ - Categories: Electronics Media News Eurosemi has announced the launch of their IC industry awards. They have split the awards into two categories, with the first category - including awards for yield management and wafer processing - primarily voted by the device manufacturers and the second category - with awards for R&D marketing and best start-up - also voted for by the toolmakers and other providers in the industry. Nominations are open until 20th April, and sponsorship opportunities are still available. The awards will be announced at Semicon West. --- ### Mobile phone companies battle over colour - Published: 2005-03-06 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2005/03/mobile-phone-companies-battle-over-colour/ - Categories: Marketing Blog Intellectual property rights are very well protected in Europe - in many cases more so that in the USA. For American readers that don't know the easyGroup, a guy called Stelios has set up a number of businesses from internet cafes and car rental to a successful airline. He's used the "easy" brand for all the businesses and also made unsubtle use of the colour orange. Now he wants to enter the mobile phone market, Orange is claiming "rights regarding the use of the colour orange". It remains to be seen how the case progresses, and whether the fact that the two companies actually use different colours (PANTONE 151 for Orange and PANTONE 021 for easyMobile) will make any difference. The technology industry, however, has managed to survive companies using similar colours - one shade or blue or another is used in most high-tech branding. To find out more about the use of colour in branding, contact our design guru, Bill. --- ### Study finds out what customers see on your website - Published: 2005-03-04 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/03/study-finds-out-what-customers-see-on-your-website/ - Categories: Marketing Blog Marketing Sherpa has released the results of their recent eyetracking study. Importantly they have looked at the differences between consumer and b2b sites, something that is often overlooked in other studies. Get the PDF presentation and download the audio here. --- ### Embedded Industry's biggest get-together - Published: 2005-02-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/02/embedded-industrys-biggest-get-together/ - Categories: Electronics Media News Embedded World closed with a total of 11,000 visitors (36% from outside of Germany), allowing the organisers to continue to claim the show to be the biggest embedded gathering in the world. Although the visitor numbers were flat compared with last year the number of exhibitors were up over 20% and conference participates up 25%, proving that - in Europe at least - trade shows are not dead. --- ### Goodbye MeasComp - Published: 2005-02-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/02/goodbye-meascomp/ - Categories: Electronics Media News MeasComp 2005 will be the last year of this popular show. From next year, the show will merge with Sensor and the smaller Kongressmesse O. M. P (Optical and Microtechnical Products Congress) and will have the snappy title "Sensor – Fachmesse für Messen und Prüfen" ("Sensor — Trade Fair for Measuring and Testing"). The new show will be held annually in Nuremberg. --- ### Embedded World opens with 20% increase in exhibitors - Published: 2005-02-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/02/embedded-world-opens-with-20-increase-in-exhibitors/ - Categories: Electronics Media News Embedded World has opened, with a 20% increase from 2004 in the number of companies exhibiting. The organisers claim that more than one third of the exhibitors are from outside Germany, emphasising the international element of this event. The show closes on Thursday. --- ### Want software? Just make an offer. - Published: 2005-02-23 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/02/want-software-just-make-an-offer/ - Categories: Marketing Blog Ashampoo, makers of PC utility software has introduced a new way of selling software - forget price lists, and just make them an offer! Click here to bid. --- ### Elektor upgrades websites - Published: 2005-02-23 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/02/elektor-upgrades-websites/ - Categories: Electronics Media News Elektor, the news stand title with versions for the UK, Germany, France and the Netherlands has announced an update to their websites. The main addition is the availability of an article archive back to 1998, although they have also tweaked the security of the sites and added an online marketplace and forum. The sites provide news as well as articles, and you can sign up for a weekly Email newsletter. Although the editorial has a hobbyist focus, recent readership surveys showed that many of the readers of Elektor are involved in the electronics industry:64% of the German readers, 49% of the Dutch, 68% of the Frrench and 65% of UK readers use Elektor in their jobs. Additionally almost a third of the readers have research and development jobs. --- ### New Electronics automotive special extends circulation - Published: 2005-02-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/02/new-electronics-automotive-special-extends-circulation/ - Categories: Electronics Media News New Electronics will be running a 16 page supplement on automotive electronics in the march 22nd issue. Interestingly this issue will also extends the circulation by about 10%, with 2000 additional copies being sent to automotive industry decision makers taken from the circulation of NE's sister publication European Automotive Design. --- ### Apple upsets reviewers - Published: 2005-02-14 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/02/apple-upsets-reviewers/ - Categories: Marketing Blog I like Apple, and I'd really quite like a Mac Mini. But I think that the way Apple has dealt with the review process that is so important for the IT market really shows that being open and honest with the press is the best - well actually only - way to succeed. One 6th Feb, the Sunday Times gave the Mac Mini a generally good review, and strongly recommended that consumers buy the more expensive version - great PR? Unfortunately the review machines provided were effectively custom models, with double memory. This week the reaction of the reviewer, David Hewson, to the realisation that even with the more expensive version still needs you to spend an extra £50 to bring the memory up to 512MB was not quite such a positive view of Apple: "Apple would be doing all its customers a favour by selling all its products with an adequate specification from the outset. " Not quite such good publicity. The moral of the story is that ultimately if you try to bend the rules, technical journalists will eventually catch you out. Of course you are going to want to put your products in the best light, but be honest and open. Of course, I'd still love a Mac Mini (even with 256MB of memory), so if anyone from Apple is reading... ... . . --- ### Style Guides – what does the BBC think? - Published: 2005-02-14 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/02/style-guides-what-does-the-bbc-think/ - Categories: Marketing Blog In the electronics industry, style guides can be pretty dull: mainly consisting of how to write technical terms and abbreviations, as well as preserving the various trademarks and pet terms used by a company. Despite this, style guides are crucially important as consistancy does make communications more effective. But are style guides given enough attention? I thought it would be interesting to see how one of the most respected news agencies in the world - the BBC - deals with issues of style. The good news is that their style guide is freely available - go the the BBC Training website to download it. The bad news is it is 92 pages! Burried within these pages is one of the best sentences I have ever seen in a style guide: "If in doubt, ask yourself how you would tell the story to the man on the Manchester tram, and use that as your guide. " Fabulous! This is the secret to good style - make your message simple, clear and easily understandable. Another gem is the section on using Americanisms, which says, "Many American words and expressions have impact and vigour, but use them with discrimination or your audience may become a tad irritated. " Classic British understatement! Other interesting parts include the "superfluous words" section, and also the apparently reassuring fact that none of us will be assasinated, as this only applies to "royalty and seriously prominent members of society". Sadly we can be "murdered" or "killed"! Hopefully by... --- ### Yahoo launches "test" version of contextual searches - Published: 2005-02-10 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/02/yahoo-launches-test-version-of-contextual-searches/ - Categories: Marketing Blog Yahoo has launched Y! Q, an first attempt at developing a contextual search. The aim is pretty ambitious for both users and websites. If you are on a web page, the Y! Q toolbar will let you highlight text, click a button, and "automagically" (yes, Yahoo really did make this word up! ) relevant results will be returned. If you manage a website, you can incorporate Y! Q into the site, allowing relevant results to be returned to any visitor to your site (although don't forget that your major competitor may be returned as a result! ). Clearly if this concept takes off, then anyone involved in online marketing needs to be very careful about what results will be returned by a contextual search of the site, and also should tie in paid advertising and search engine optimisation to the keywords that Y! Q picks from their website text. Does it work? Perhaps not that well. We tried installing the Y! Q Toolbar, and then ran a contextual search on the example on the Y! Q help page. This example talks about search engine conferences, but when we tried a contextual search, Y! Q looked for links about search engines, but totally failed to look for search engine conferences. Oops! --- ### 3GSM preview - Published: 2005-02-10 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/02/3gsm-preview/ - Categories: Electronics Media News People from the mobile comms industry will be upsetting their partners this year as 3GSM starts on Valentines day. With over 1 billion subscribers, GSM has done pretty well as a technology, but the main concern for the visitors and exhibitors is whether higher bandwidth mobile connections will allow operators to sell more content and services, and actually make money out of the incredibly expensive licences that were purchased across Europe. As well as the usual events, there will be a charity auction, and you can bid for many of the items by GSM text message. Items include a trip to the Tour de France, and a replica of Jan Ullrich's bike. Fortunately the trip to the Tour doesn't require the winner to ride the bike in the race! --- ### DATE 2005 preview - Published: 2005-02-10 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2005/02/date-2005-preview/ - Categories: Electronics Media News With DATE less than a month off, anyone interested in the European EDA market should be planning their trip to Munich. EE Times UK has previewed the show, reporting that it will stress system design, focusing on common platform challenges for embedded systems. For more information about the comprehensive conference programme, which has just been announced. --- ### Call for papers - Reed's Automotive Electronics Congress - Published: 2005-02-07 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/02/call-for-papers-reeds-automotive-electronics-congress/ - Categories: Electronics Media News A call for papers has been issued for the Automotive Electronics Congress to be held between 3rd and 5th October 2005 at the Paris Sofitel, Sèvres. The agenda is "under development", and Reed is inviting submissions for presentations on: - Electronics Automotive Safety : results and evolutions - Powertrain evolution: what are the future technologies - Automotive Body Control: design and electronics challenges - Passengers’ convenience and service requirements To submit an abstract contact Lucy Letellier, Tel : +33 1 46 29 46 17 by Friday 18th February, 2005. --- ### Reed launches "Product Showcase" - Published: 2005-02-07 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/02/reed-launches-product-showcase/ - Categories: Electronics Media News Reed Electronics Group has launched Product Showcase eNewsletters tied to EPN and CIE. Apparently this idea of sending subscribers an email that consists only of ads is in fact "paid for product news emailed to a requested / opt-in email database"! Targeting a pan-European audience is pretty cost effective - working out at just over €51 per thousand for the 22K circulation, but the CIE email - with only 5. 5K recipients - is more than twice as costly per recipient, at over €136 per thousand. Ouch! --- ### BSP to represent Monch group publications - Published: 2005-02-04 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2005/02/bsp-to-represent-monch-group-publications/ - Categories: Electronics Media News Customers interested in the defence market will be interested to know that BSP Media are now UK representatives for the entire range of Monch Group publications including Military Technology and Naval Forces. This expands their portfolio, which includes Defense Update and Indian Aviation. --- ### Musical chairs for UK advertising sales people - Published: 2005-02-02 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/02/musical-chairs-for-uk-advertising-sales-people/ - Categories: Electronics Media News It's all change in the UK! Mark Lery is leaving Electronics Buyer and will be replaced by Colin Beck, who is leaving Electronics. Andy Pratt will be joining Datateam from EPD as the Publication Manager for Electronics, Electrical Engineering and Electrical Wholesaler, and will be announcing a replacement for Colin Beck soon. We will keep you updated with any further changes in this little merry-go-round. In a separate move, Electronics Weekly has appointed Melissa Suppiah in a field sales role for display advertising. --- ### CMP adds editorial director and loses editor - Published: 2005-02-01 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2005/02/cmp-adds-editorial-director-and-loses-editor/ - Categories: Electronics Media News Jean-Pierre Joosting been appointed editorial director for EXE, Embedded Systems Europe and Microwave Engineering Europe. He returns to CMP from a spell working in PR. At almost the same time, Helen Duncan, editor of Microwave Engineering Europe has announced that she will be leaving the magazine to move into PR. A case of the grass always being greener on the other side? Helen will continue to edit the magazine until a successor is appointed. --- ### hanser-automotive.de launches - Published: 2005-01-30 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2005/01/hanser-automotivede-launches/ - Categories: Electronics Media News We reported back in November that Hanser were developing an automotive site, which was formally launched on 17th January. An email newsletter is also available. --- ### Sound like an online marketing expert - Published: 2005-01-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/01/sound-like-an-online-marketing-expert/ - Categories: Electronics Media News Confused about some of the different terms used in online marketing. Visit iMediaConnection. com for a simple explanation of the difference between Search, Behavioral and Contextual advertising. Then contact Napier to find out how you can use these different approaches to target your customers. --- ### IEE Review - the choice of the British engineer? - Published: 2005-01-25 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2005/01/iee-review-the-choice-of-the-british-engineer/ - Categories: Electronics Media News The IEE are very proud of a recent survey that suggests that they are the second most popular title for engineers in the UK (after Electronics Weekly). Does this mean that everyone should pile their advertising budget into IEE Review? Probably not (although we do think that the IEE publications are good titles, and can be the right place for advertising). Contact Napier to find out why we think that there are a number of other factors you need to consider before making advertising placement decisions on this research. --- ### French trademark law hits Google - Published: 2005-01-25 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2005/01/french-trademark-law-hits-google/ - Categories: Marketing Blog If you use Google's AdWords technology to target searches made for your competitors, then a recent ruling in the French courts will be of interest. Le Meridian Hotels and Resorts have managed to stop anyone using their trademarks to trigger adverts on Google's French site. This ruling goes against the trend from the US courts, which have recently allowed the practice. Find out more about this on CNet. com. --- ### Desktop search – update - Published: 2005-01-17 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/01/desktop-search-update/ - Categories: Marketing Blog We've covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google. If this did happen, it would mean re-aligning the pay-per-click campaigns we run in Europe to the new leader. Well Microsoft delivered MSN desktop search right at the end of last year (as promised), and now Yahoo! has a desktop search product. Only time will tell which one wins the most fans. We thought we would try a little experiment - we searched for "desktop search" with MSN, Google and Yahoo! Every search engine gave the Google product as the first result. Oops! OK, so we know that it's not really a fair test as the Google product has been out the longest. Still you would have thought that there was something that the other two could do to optimise the ranking in their own search engines! --- ### Looking for the brightest test engineer - Published: 2005-01-16 - Modified: 2017-08-31 - URL: https://www.napierb2b.com/2005/01/looking-for-the-brightest-test-engineer/ - Categories: Electronics Media News Test & Measurement World will be posting monthly quiz questions on their site. A correct answer will be selected every month, winning the lucky engineer an MP3 player, and in May 2005 one of the monthly winners will earn the title of "World's Smartest Test Engineer" and win a $1000 cash prize. --- ### More online ads for Europe - Published: 2005-01-15 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/01/more-online-ads-for-europe/ - Categories: Electronics Media News JupiterResearch, one of the leading online marketing research companies thinks that European online ad spending will double by 2009 to €4. 7 billion from around €2. 1 billion in 2004. In 2005 they expect to see a 29% increase to €2. 7 billion. Furthermore they expect that pricing will rise as the spend increases. Although this trend is likely to be reflected in the electronics industry, we see a somewhat different situation. With the high cost of generating frequent, compelling content, and limited audience (compared with consumer sites), we believe that whilst smaller sites will continue to successfully address specific niche topics and countries, it will be the larger sites that dominate the online landscape. Call Napier to find out which sites we believe will be the winners in the next four years. --- ### Marketing "challenges" at the CES show - Published: 2005-01-15 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/01/marketing-challenges-at-the-ces-show/ - Categories: Electronics Media News With everyone (well at least Napier's design team! ) talking about the pretty new Mac Mini and iPOD shuffle announced at Macworld, we thought we would buck the trend and focus on some marketing decisions made at CES. It's quite likely that Bill Gates had some strong opinions about the decision to demo a version of Microsoft Media Center that crashed during his presentation (see the video at Silicon. com). However we do wonder which PR expert suggested that Craig Barrett of Intel sang a duet with Steven Tyler from Aerosmith. Just in case you are wondering... ... we have never made a client sing a duet with a rock superstar! --- ### Call for papers - 31st European Conference on Optical Communications (ECOC 2005) - Published: 2005-01-14 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2005/01/call-for-papers-31st-european-conference-on-optical-communications-ecoc-2005/ - Categories: Electronics Media News The largest optical communications conference in Europe, ECOC 2005, which will be held at the SECC, Glasgow, Scotland from 25th - 29th September 2005 has issued a call for papers. With a deadline of the 28th April, there is still lots of time to get your submissions in. --- ### Power Systems Design extends into China - Published: 2005-01-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/01/power-systems-design-extends-into-china/ - Categories: Electronics Media News Power Systems Design will be launching a chinese title in March. Creatively named "Power Systems Design China", the title has a similar editorial content to the European version. A Chinese editor hasn't yet been announced. --- ### IEE launches Flipside - Published: 2005-01-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/01/iee-launches-flipside/ - Categories: Electronics Media News Can electronics and technology be cool? The IEE thinks so, and has launched Flipside - a magazine aimed to promote engineering to British teenagers. With the readers 4-8 years away from a career as an engineer, it's unlikely that the title will be viewed as an effective marketing channel for our industry, but we'd like to applaud the positive aims of this publication. --- ### Nominations open for Women in EDA Achievement Award - Published: 2005-01-09 - Modified: 2016-12-07 - URL: https://www.napierb2b.com/2005/01/nominations-open-for-women-in-eda-achievement-award/ - Categories: Electronics Media News Nominations are open until Friday 5th March for the Marie R. Pistilli Women in EDA Achievement Award, which will be presented at on Monday 13th June during DAC (Design Automation Conference) to be held in Anaheim, California. --- ### EiH announces email newsletter - Published: 2005-01-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2005/01/eih-announces-email-newsletter/ - Categories: Electronics Media News Electronique International Hebdo has launched a new weekly email newsletter covering news, views and trends that affect the French electronics industry. Online media has been slow to take off in France (although CIE already offers a monthly email newsletter), but we believe that this move is a real enhancement to the existing website from the two Groupe Tests titles. --- ### Please welcome Amy to Napier - Published: 2005-01-06 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/01/please-welcome-amy-to-napier/ - Categories: News About Napier SOme of our clients, partners and editorial contacts will already know Amy from her work at electronica 2004. We're pleased to announce that in addition to working on her media studies degree, Amy will be working 3 days per week at Napier from the start of this year and will be helping out on a variety of projects. Click here to send her an email. --- ### Last chance to present at 3GSM - Published: 2005-01-05 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2005/01/last-chance-to-present-at-3gsm/ - Categories: Electronics Media News Small private companies have until Friday 7th Jan to register for the 5-minute ‘elevator pitch’ to an audience of VC companies and senior level potential future customers at 3GSM. Each pitch will be graded by a panel of judges, and the winner given the 'Cutting Edge Promise' award, although we suspect that the prospect of VC funding is the main attraction! Contact Napier to get your submission in on time. --- ### CAN-SPAM resources - Published: 2005-01-04 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2005/01/can-spam-resources/ - Categories: Marketing Blog With the final ruling from the FTC on the American "CAN-SPAM" legislation, it is important that European marketeers understand what is expected in the US. A great place to start is the marketing sherpa CAN-SPAM resources page (and whilst you're on the site, you might want to sign up for some of their free newsletters). --- ### Amy Faulkner to leave EMP - Published: 2004-12-08 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2004/12/amy-faulkner-to-leave-emp/ - Categories: Electronics Media News Amy Faulkner is to leave EMP, the electronics manufacturing and test title published by MIT Publishing for Industrial Equipment News, the Highbury Business title that covers a the complete range of industrial products from robots to rubber gloves! Amy says she is happy to have secured an editorship of such a key title at a large publisher. No announcement has yet been made as to who will take over at EMP, although editing this well-known title is likely to be a role that will attract strong interest from editors looking for a new challenge. --- ### Huson Media to represent Elektor in UK - Published: 2004-12-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/12/huson-media-to-represent-elektor-in-uk/ - Categories: Electronics Media News From 1st Jan next year, Huson Media has been appointed as the exclusive UK advertising sales representative for the UK monthly magazine Elektor Electronics by the Dutch based publisher Segment BV. In addition, Huson will exclusively handle all UK sales into the French and Dutch versions of Elektor. The US offices of Huson will not be representing the product. Elektor is often dismissed as a book for hobbyists and retirees, but more than 80% of the working subscribers to Elektor are involved in Electronics, Electronic Engineering, IT or Telecoms. More than 33% are working in R+D. In our opinion, this announcement and the recent appointment of Svetlana Josifovska as editor of Electronics World reflects the attempts of newstand titles to strengthen their products and gain greater attention from advertisers. --- ### Reed International Automotive Electronics Congress 2005 - Published: 2004-12-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/12/reed-international-automotive-electronics-congress-2005/ - Categories: Electronics Media News Reed has announced that the second IAEC will be held on 3-5th October 2005. This high-level congress was a great success in its first year. The conference offers three streams covering Automotive Electronics Market Trends & Consumer Demand; Design & Manufacturing; and Analysis of the next automotive electronics challenges. Additionally There are two half-day workshops on Safety and Infotainment. --- ### Lycos Europe's anti-spam screensaver project - Published: 2004-12-07 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/12/lycos-europes-anti-spam-screensaver-project/ - Categories: Marketing Blog Short lived, but generating huge interest, Lycos Europe's Make Love Not Spam project promised to attack sites of known spammers by bombarding them with requests from idle PCs. Whether this project will have any long-term effect on either spam or on legitimate email marketing is debatable, but BBC news quoting Lycos Europe as wanting to stimulate debate about anti-spam measures, something which the project has clearly achieved. --- ### EDN Europe digital edition launching in January - Published: 2004-12-07 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/12/edn-europe-digital-edition-launching-in-january/ - Categories: Electronics Media News EDN Europe has emailed subscribers offering the chance to subscribe to the magazine in digital format from January 2004. Like the recent mailing for EPN, subscribers can only select either the digital or the printed version. --- ### UK newspapers and magazines to raise prices - Published: 2004-12-03 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/12/uk-newspapers-and-magazines-to-raise-prices/ - Categories: Marketing Blog If proof is needed of the competitive nature of the electronics media, just compare the price rises with the 9. 2% average increase in the UK forecast by the media buying group Initiative. Although a few titles are looking for significant increases, some are keeping prices held to win more business. With the electronics industry still in a downturn, it seems inevitable that the pressure on prices will continue for the forseeable future. --- ### IEE to launch Flipside in January - Published: 2004-12-03 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/12/iee-to-launch-flipside-in-january/ - Categories: Electronics Media News The IEE's title for schoolchildren interested in engineering, Flipside, will be launched in January. The trial edition went down very well, and the organisation has secured funding to allow 8 issues in the first year. --- ### Call for papers about A/D and D/A conversion - Published: 2004-12-03 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2004/12/call-for-papers-about-ad-and-da-conversion/ - Categories: Electronics Media News The IEE ADDA 2005 (Advanced A/D and D/A Conversion Techniques and their Applications) conference to be held on 25-27th July 2005 has issued a call for papers. Deadline is 4th February 2005. --- ### Call for papers - Ultra Wideband Systems - Published: 2004-12-03 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/12/call-for-papers-ultra-wideband-systems/ - Categories: Electronics Media News The IEE has issued a call for papers for a special issue of IEE Proceedings Communications on Ultra Wideband Systems, Technologies and Applications. The deadline for submissions is 31st January 2005. --- ### Understand the British ??? - Published: 2004-12-02 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/12/understand-the-british/ - Categories: Marketing Blog A bit of fun for our readers outside of the UK. Apparently the Christams cards we send out say a lot about our companies. A quick guide to the subliminal messages given by these greetings has been written by the IEE. --- ### Banner adverts used to spread worms - Published: 2004-12-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/12/banner-adverts-used-to-spread-worms/ - Categories: Electronics Media News Anyone using online marketing must have been worried by the news that hackers had used banner adverts to spread a worm, infecting PCs around the world. With huge media coverage, this is likely to reduce click-through rates for online adverts - at least in the short term. --- ### Interview with a VC - Published: 2004-12-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/12/interview-with-a-vc/ - Categories: Electronics Media News Not really anything to do with the European media, but a great interview with the founder of the legendary Sequoia Capital, Don Valentine, was recently published by CNET. --- ### Dates for Boards and Solutions announced - Published: 2004-11-28 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2004/11/dates-for-boards-and-solutions-announced/ - Categories: Electronics Media News Just like the Chips and Tools events, ICC has announced they are adding new venues for their Boards & Solutions shows. The dates are: --- ### European Semiconductor directory - Published: 2004-11-28 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/11/european-semiconductor-directory/ - Categories: Electronics Media News Eurosemi has launched a directory for suppliers to the semiconductor industry. The directory site is www. semiconductor-directory. com and offers the following listing categories: - Assembly/Packing Equipment - Chemicals & Chemical Handling - Cleanroom/Contamination Control - Consulting - Display - Environment - Factory Control - Gases - Materials Handling Storage - Semiconductor Wafer Manufacturing - Services - Test - Vacuum Equipment - Wafer Processing Equipment - Wafer Processing Material --- ### More details about the launch of Automotive Electronics - Published: 2004-11-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/more-details-about-the-launch-of-automotive-electronics/ - Categories: Electronics Media News MT Publications has announced that the first issue of Automotive Electronics (AE) will be Feb 2005 issue. The AE website has also been launched. The publishers claim AE will deliver the essential information engineers and technical management need to improve their design and development strategies, through an editorial mix of up-to-date industry news, expert views, technology features, and the latest product information, covering both hardware and software applications. For more information contact Napier or download the media pack --- ### channel-e English language site launches - Published: 2004-11-23 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2004/11/channel-e-english-language-site-launches/ - Categories: Electronics Media News channel-e has launched the English language version of their popular website. With the claim of being the first pan-European electornics Magazine that is published in three languages (they also have a Russian site) this online publication is going from strength to strength. The English site offers an RSS feed, and also a weekly email newsletter. The German site offers a daily newsletter, and this seems an obvious development for the English version of the publication in the future. --- ### Mundo Electronico to include English articles - Published: 2004-11-23 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/mundo-electronico-to-include-english-articles/ - Categories: Electronics Media News The Spanish title Mundo Electronico will publish at least one article per issue in English as well as Spanish starting with the Jan 05 issue. This move is clearly aimed at raising the profile of the title with potential advertisers, although no doubt will also be welcomed by readers - many of whom will use the English text to improve their language skills. --- ### SPS/IPC/DRIVES 2004 preview - Published: 2004-11-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/spsipcdrives-2004-preview/ - Categories: Electronics Media News Following hot on the heels of a very successful electronica 2004, the SPS/IPC/DRIVES 2004 show starts tomorrow in the International Exhibition & Conference, Nuremberg, and runs until Thursday 25th November. Despite being so close to electronica, the organsiers claim it is bigger and more comprehensive than ever, with a record 1,030 exhibitors, seven exhibition halls and 65,000 sqm. --- ### Chips & Tools adds two more dates for 2005 - Published: 2004-11-17 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/11/chips-tools-adds-two-more-dates-for-2005/ - Categories: Electronics Media News After the success of the first Chips and Tools show in the UK, ICC Media and InVents have announced three dates for 2005: November 1st = Birmingham November 3rd = Reading November 8th = Edinburgh It is great to see that the show is growing, especially so soon after the first event. The success also reflects the move away from larger shows towards small, focussed shows. --- ### RTC conferences 2005 - Published: 2004-11-17 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/rtc-conferences-2005/ - Categories: Electronics Media News The schedule for the European Real-Time & Embedded Computing Conferences has been announced by RTC. The schedule is: 27 January ~ COPENHAGEN 08 March ~ MILAN 10 March ~ ROME 19 April ~ LUZERN (new venue) 21 April ~ PRAGUE (new venue) 10 May ~ MADRID 12 May ~ BARCELONA 26 May ~ MOSCOW --- ### Electronics Industry Awards winners - Published: 2004-11-15 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/11/electronics-industry-awards-winners/ - Categories: Electronics Media News A quick note to congratulate all the winners of the European Electronics Industry Awards, which were presented last Tuesday night. More details on the winners at the Electronics Weekly awards minisite. --- ### Call for papers - International Service Availability Symposium - Published: 2004-11-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/call-for-papers-international-service-availability-symposium/ - Categories: Electronics Media News For the telecom market, the International Service Availability Symposium, which will be held in Berlin from 25-26 April 2005, is a key event. The call for papers has now been issued, and yo uhave until 15th Jan 04 to submit. Visit the SAF website or the event website for more information. --- ### VNU Italy to launch list rental service - Published: 2004-11-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/vnu-italy-to-launch-list-rental-service/ - Categories: Electronics Media News The electronica 2004 award for honesty should go to VNU Italy. They are to launch a electronics industry list rental service around March/April 2005. Although theoretically you can rent electronics names from them now, the honest Italians have admitted that it is pretty much impossible to get the list you need with the current setup. With Italy growing in importance - according to some analysts it has overtaken the UK and is now the #2 electronics component market in Europe - this is great news. Even better, the list is opt-in, and you can rent email addressess as well as postal addresses. The only catch is a €6000 minimum annual advertising spend across all the VNU industrial titles - something that shouldn't prove too big a hurdle for most clients. --- ### Hanser to launch German automotive site with channel-e - Published: 2004-11-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/hanser-to-launch-german-automotive-site-with-channel-e/ - Categories: Electronics Media News Hanser, publishers of Mechatronik and Automotive Electronics and Systems, is to launch an automotive website www. hanser-automotive. de. The site will be launched in conjunction with channel-e, who will provide the technology. Unlike the launch from MTP, the German market is already pretty crowed (although it is bigger than the UK). Despite this, we believe that this launch really makes sense: it will complement Automotive Electronics and Systems, and by taking the brave decision to not use in-house web technology, Hanser has been able to pick the proven effective technology that underpins channel-e. --- ### MTP to launch UK automotive title - Published: 2004-11-15 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/mtp-to-launch-uk-automotive-title/ - Categories: Electronics Media News With 11% of the electronica 2004 attendees working in the automotive field, MTP (publishers of MicroTechnology) have timed the announcement of their plans to launch a new automotive title perfectly. Details are still very sketchy, although the focus on the UK market addresses a niche that hasn't been served. We'll publish more details as them magazine moves towards its launch. --- ### Nepcon confirms dates for 2005 - Published: 2004-11-03 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2004/11/nepcon-confirms-dates-for-2005/ - Categories: Electronics Media News The long standing UK show, Nepcon, will be held on 11-12th May 2005 at the Hilton Metropole, Brighton. The show will again prove that electronics manufacturing is still alive and kicking in the UK. Ian Crawford, exhibition director of Nepcon claims, "Nepcon's strength comes from providing exhibitors with a cost-effective, flexible and easy way to promote their products. " We think that the chance for a day trip to the seaside helps to attract both exhibitors and visitors! --- ### Call for papers - ESC Boston - Published: 2004-11-03 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/11/call-for-papers-esc-boston/ - Categories: Electronics Media News The organisers of the Embedded Systems Conference Boston - which will be held at the Hynes Convention Center on 12-15 September 2005 - have issued a call for papers. . --- ### CIE France to reduce prices - Published: 2004-10-27 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/10/cie-france-to-reduce-prices/ - Categories: Electronics Media News Despite the small number of titles in France, Reed Electronics Group has decided to reduce the cost of space in CIE France by 15% for 2005. A bold move, especially from the publishing house that lays claim to the most expensive electronics magazine on the planet, with EPN (although to be fair, CIE is also reducing its circulation! ). CIE has struggled to gain market share in France against the powerful titles from Groupe Tests, so it will be interesting to see if this move changes the situation. --- ### Channel-e to launch English language site - Published: 2004-10-26 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2004/10/channel-e-to-launch-english-language-site/ - Categories: Electronics Media News Channel-e, the German and Russian language electronics site will be launching an English version within 2 months. With more than 4 years of successful operation, the expansion of the site has been expected. No doubt more information about this launch will be available at Electronica! --- ### New editor for Technologies - Published: 2004-10-25 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2004/10/new-editor-for-technologies/ - Categories: Electronics Media News Technologies, one of the two key titles in Israel has appointed Mrs. Smadar Feigin, as Editor in Chief. --- ### IEE EDA tools forum - Published: 2004-10-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/10/iee-eda-tools-forum/ - Categories: Electronics Media News The IEE will run an EDA Tools Forum from 16th to 18th Nov 2004. With high-level speakers, and the rigor associated with the IEE, this could easily become an annual event. The Forum claims to cover "today's and the next generation's most pressing issues in EDA methodologies, algorithms, applications, design and development. " --- ### Ever thought an editor didn't understand your product? - Published: 2004-10-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/10/ever-thought-an-editor-didnt-understand-your-product/ - Categories: Electronics Media News OK, so Electronics World has not really been an influential UK title (hopefully the appointment of Svetlana as editor will change this), but it's pretty sad that the previous editor felt the need to proclaim his lack of knowledge when he left. Phil Reed has moved to be editor of Creation International, a media title, and is said to have commented, "I'll get to go to huge international exhibitions and loads of press do's - but more importantly - I can actually understand what I am writing about! " It's good that this really is not typical of electronics editors. The European editors generally really know their stuff, and a few can be pretty scary, with encyclopaedic knowledge of even the most obscure branches of electronics. Creation International, was originally published as Creation by London-based Townhouse Media, which closed in 2003. --- ### Svetlana to edit Electronics World - Published: 2004-10-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/10/svetlana-to-edit-electronics-world/ - Categories: Electronics Media News Svetlana Josifovska, formerly the editor of IEE News is to edit Electronics World, a newsstand publication that has been running for many years, and was formerly, and probably best known as Wireless World. --- ### Reed to launch "Asia" version of ECN - Published: 2004-10-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/10/reed-to-launch-asia-version-of-ecn/ - Categories: Electronics Media News Having launched ECN China, Reed Electronics Group now plans to launch ECN Asia, which will cover Korea, Taiwan, India, Singapore and other S. E. Asian countries. The magazine will have a circulation of 27 000, and be published in English, Trad. Chinese and Korean. --- ### Electronic Embedded Systeme will close - Published: 2004-10-19 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/10/electronic-embedded-systeme-will-close/ - Categories: Electronics Media News After weeks of speculation AWi has confirmed that Electronic Embedded Systeme will close after the October issue this year. Given the crowded German magazine market, and the continued recession in the electronics industry, it isn't surprising that the situation could not be sustained. --- ### Google desktop search - what does it mean for advertisers? - Published: 2004-10-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/10/google-desktop-search-what-does-it-mean-for-advertisers/ - Categories: Electronics Media News The hype last week was all about the desktop search tool launched by Google. It's currently not showing ads related to desktop searches, and with no capability to index networked drives, the tool is unlikely to have a huge impact on the marketing in the electronics industry in the near future. Longer-term it continues the trend of some online channels limiting the control of advertisers on where their ads are placed. Already Google adwords appear on any website that chooses to participate in the scheme. The rapidly-growing IntelliTXT system from Vibrant Media places your ad on a mix of sites that are categorised by Vibrant Media as being appropriate for your industry. Perhaps this is good news for the electronics media? Specialist electronics titles, can accurately identify an target audience that is specific to electronics advertising. --- ### CIE France to be relaunched - Published: 2004-10-18 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/10/cie-france-to-be-relaunched/ - Categories: Electronics Media News CIE France is going to be relaunched. The changes will be announced at a meeting in Paris on 20th October. Although the changes are still confidential, we would expect the magazine to follow some of the recent changes in other Reed titles: beefing-up editorial, with EPN-like CEO interviews; some minimum levels of editorial (as has been promised by EW), and a makeover of the look of the magazine. . CIE's pan-European sister title, EPN, will also have the front cover look updated in November. --- ### PSDE to launch email newsletter - Published: 2004-10-16 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/10/psde-to-launch-email-newsletter/ - Categories: Electronics Media News Conveniently in time for Electronica, Power Systems Design Europe (PSDE) has announced that they will launch an email newsletter, starting with 3 weekly "Electronica Product Showcase" issues on 20th/27th Oct and 3rd Nov. consecutive e-newsletters entitled "Electronica Product Showcase". They claim an impressive opt-in circulation of 22,100 "power engineers" across Europe. Of course there are opportunities for sponsorship (let's be honest guys, it's advertising! ), contact Napier for more information. --- ### How to get covered in Electronic Design - Published: 2004-10-10 - Modified: 2013-02-18 - URL: https://www.napierb2b.com/2004/10/how-to-get-covered-in-electronic-design/ - Categories: Electronics Media News Although this is very specific to the American title Electronic Design, rether than the European sister title (which only takes around 1/5 of its content from the US publication), we thought you'd be interested in this recent interview with the editor explaining how to get coverage in the magazine. --- ### Euro DesignCon 2004 preview - Published: 2004-10-07 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2004/10/euro-designcon-2004-preview/ - Categories: Electronics Media News Euro DesignCon 2004 is the European sister to the popular DesignCon event in the USA. The event will be held in Munich on the 12th and 13th October 2004, and is likely to attract a strong audience of ASIC and SoC engineers. --- ### Call for Papers for D&E Power Design Forum - Published: 2004-10-04 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/10/call-for-papers-for-de-power-design-forum/ - Categories: Electronics Media News Abstracts for the D&E Engineers' Forum covering Batteries, load technology and power supply design are due by 29th November. Abstracts can be supplied in either German or English. The annual event will be held on 17th March 2005. --- ### IEE trials publication for schools - Published: 2004-10-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/10/iee-trials-publication-for-schools/ - Categories: Electronics Media News In a move that reflects the financial strength of the IEE, this UK Engineering Instition is testing a new publication aimed at 11-15 year-olds. Currently titles "Flipside" it is planned to support this magazine with funding from charitable foundations, as well as significant financial input from the IEE. --- ### UK: the centre of the Internet? - Published: 2004-10-03 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/10/uk-the-centre-of-the-internet/ - Categories: Marketing Blog With shameless patriotism, we thought we should highlight the news that the largest Internet hub in the world is located in the UK. The London Internet Exchange (LINX) now transmits more data than any other independent Internet hub, with peak rates of up to 55Gb/s claimed by the organisation. --- ### European Microwave Week preview - Published: 2004-10-01 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/10/european-microwave-week-preview/ - Categories: Electronics Media News European Microwave Week will be held in Amsterdam from 11th to 15th October. The organisers expect this event to attract 4000-6000 visitors, with around a quarter of these signing up for at least one of the four conferences. The conferences are the "34th European Microwave Conference", the "European Conference on Wireless Technology", the "European Radar Conference" and the snappily-titled "European Gallium Arsenide and other Compound Semiconductors Application Symposium". With Europe recognised as a centre of excellence for RF and microwave market, we believe this year's event will be yet another success. --- ### Interactive marketing exhibition launches UK show - Published: 2004-10-01 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/10/interactive-marketing-exhibition-launches-uk-show/ - Categories: Marketing Blog The organisers of the US show AD:TECH, have announced a UK event. AD:TECH London will run from the 28-29th Sept 2005. A similar event will also be held in Shanghai in Nov 2005. --- ### Fall Processor Forum preview - Published: 2004-09-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/09/fall-processor-forum-preview/ - Categories: Electronics Media News The FPF (formerly known as The Microprocessor Forum) opens on 4th October. This event for the ultra-geeks of the industry has a strong theme: multi-core processors are in, whether you are building servers, desktops or embedded systems. The techhies will want to check out the preview. --- ### French consider legaility of DidTheyReadIt - Published: 2004-09-28 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/09/french-consider-legaility-of-didtheyreadit/ - Categories: Marketing Blog Napier News covered DidTheyReadIt on 9th June. The French Data Protection Authority, the CNIL, has also recently looked at the service, and have been highly critical of the service. As European Data Protection legislation is similar from country to country, this may have wider implications. --- ### Online advertising up again - Published: 2004-09-28 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/09/online-advertising-up-again/ - Categories: Marketing Blog The Interactive Advertising Bureau (IAB) has stated that online advertising grew by over 40% year on year for the period April-June. Paid search continues to see the biggest growth. Although there are no figures specific to electronics, clearly the online advertising continues to grow strongly in our market. In Europe, however, the online market is still dwarfed by print advertising, with only a few strong sites achieving high readership, and typically only one dominant editorial-driven site per country. --- ### Rumours of Google launching a browser - Published: 2004-09-27 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/09/rumours-of-google-launching-a-browser/ - Categories: Marketing Blog The Internet is rife with rumours of Google planning to launch a web browser. It's even on the BBC website! If it really does happen, it's likely that Google will attempt to display related advertising alongside the webpages you are viewing (in a similar mannner to GMail). This will mean that marketers will not only have to try to understand the mysteries of Google adwords, but also raises the possibility of trying to construct bids to get your adword advert displayed alongside competitors' websites. --- ### Industry awards ceremony goes from strength to strength - Published: 2004-09-27 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2004/09/industry-awards-ceremony-goes-from-strength-to-strength/ - Categories: Electronics Media News Having now recovered from the event last Thursday, I felt we should mention how the Electronic Design Industry Awards has continued to go from strength to strength. Although the awards ceremony overran a little on the night, leaving the comedian with a tough audience, everyone we spoke with really enjoyed the event. With more entries, more attendess (and definitely more wine being drunk! ) the awards are an important event for the whole UK electronics industry, from design through to production and test. Finally congratulations to VMETRO, who were finalists in the Test Solution of the Year category with their excellent Vanguard analysers. --- ### Chatbot wins again - Published: 2004-09-20 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/09/chatbot-wins-again/ - Categories: Electronics Media News Sadly there is an annual competition for the most chatty "chatbot" on websites. Alice won the competition in New York City last weekend - the third time in five years. Look forward to more and more websites using chatbots that look cute, but just can't quite answer the questions you have because they aren't in the FAQ. --- ### A strong UK trade show! - Published: 2004-09-16 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/09/a-strong-uk-trade-show/ - Categories: Electronics Media News The organisers of Chips and Tools UK, are reporting that visitor registrations are significantly above expectations, reversing the general trend of decling trade show attendance. The success of this event supports the view that it is small, highly focussed shows, particularly those with technical conferences, that will be successful in the future. --- ### Amazon search engine launched - Published: 2004-09-15 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/09/amazon-search-engine-launched/ - Categories: Marketing Blog A9. com, the search engine from Amazon. com has been officially launched. It's main results are delivered by the Google search engine, and A9 uses Google's adwords advertising, so really doesn't change the search landscape too much for the electronics industry, which typically has already bought in to optimising for Google and buying adwords. Features designed to attract users include: web and image search displayed side by side (both provided by Google), book text of more than 100,000 titles from Amazon. com’s Search Inside The Book™, movie information from the Internet Movie Database, and reference information (encyclopedia, dictionary, etc. ) through GuruNet. com. Much is made of the engine's ability to store details of past searches and deliver results based upon them, aiming to provide "customised searching" capabilities to all users. --- ### What do people look at on a website? - Published: 2004-09-12 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2004/09/what-do-people-look-at-on-a-website/ - Categories: Electronics Media News How do people read sites like eetimes. co. uk and elektroniknet. de? Wouldn't it be really cool if we could track the movement of people's eyes as they read electronics websites to understand what advertising works best? A company called Poynter Online actually does this, and has posted a report about their latest Eyetrack III study for everyone to see! This really is worth reading: it found that when viewing news sites such as cnn. com, on average 68% of readers looked at a banner ad in the left hand column, 55% looked at a top banner, 34% looked at an ad on the right hand site and only 14% saw banner ads at the bottom of the page! Doubleclick suggests that ad click-through rates are typically less than 0. 5%, anything we can do improve the performance of online advertising must be good! --- ### Optimism or pessimism in electronics? It's all a matter of opinion! - Published: 2004-09-08 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2004/09/optimism-or-pessimism-in-electronics-its-all-a-matter-of-opinion/ - Categories: Electronics Media News At Napier we keep a close eye on market forecasts for our clients. We've probably heard all the jokes about the reliability of analyst forecasts. But we had to smile when we saw the very different ways that the recent SIA report was interpreted. David Manners told readers of Electronics Weekly "Chip market on track for 28% growth" - surely great news for the industry. Electronic News, however, reported "SIA: Chip Sales Growth Slows". As both titles are published by Reed Electronics Group, does this mean that European are more optimistic than Americans? Incidently David Manners is a frequent contributor to Electronic News. --- ### Meeting American CAN-SPAM legislation - Published: 2004-09-07 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2004/09/meeting-american-can-spam-legislation/ - Categories: Marketing Blog European legislation has historically been more restrictive in protecting privacy than the laws in the USA. Occaisionally marketing managers think that anything they do in Europe is bound to exceed demands made by America law. This is not always the case, particularly in the case of the "CAN-SPAM" laws. Clickz has published a simple guide to meeting this legislation that should be required reading for anyone sending marketing emails to recipients in the USA. --- ### New editor for The Engineer - Published: 2004-08-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/08/new-editor-for-the-engineer/ - Categories: Electronics Media News Andrew Lee, previously the business editor has replaced George Coupe as editor of The Engineer. --- ### SMT/HYBRID/PACKAGING 2005 call for tutorials - Published: 2004-08-31 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/08/smthybridpackaging-2005-call-for-tutorials/ - Categories: Electronics Media News A call for tutorials has been issued by the organisers of the SMT/HYBRID/PACKAGING 2005 show (19-21st April 2005). The organisers are particularly keen to receive abstracts about lead-free assembly or automotive applications, but also list a wide range of other topics for submissions: - Vertical system integration on PCBs - Packaging of electronic components - Electronic assembly design - Assembly of electronic components - Electronic assembly interconnection technologies - Electronic assembly process technologies - Electronic assembly diagnostics and quality assurance - Technical reliability of electronic assembly - Advanced materials - Sustainability The deadline for submissions is 8th October 2004. --- ### PCIM 2005 call for papers - Published: 2004-08-26 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2004/08/pcim-2005-call-for-papers/ - Categories: Electronics Media News The organisers of PCIM Europe 2005 have issued a call for papers. The deadline for the submission of abstracts is 30th October 2004. --- ### Helen Nixon joins Napier - Published: 2004-08-24 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/08/helen-nixon-joins-napier/ - Categories: News About Napier I'm sure all our clients will welcome Helen, who joined Napier yesterday. She will be taking over some of our IT accounts from Sam. Helen has a background of sales and marketing in the technology industry. Sam is planning a transatlantic sailing trip, and we all wish her good luck, and kind weather mid-atlantic! --- ### The problems of international marketing - Published: 2004-08-21 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2004/08/the-problems-of-international-marketing/ - Categories: Marketing Blog Anyone trying to manage marketing campaigns across several countries and cultures will love the article in Silicon. com about some of the problems Microsoft has encountered. At Napier, we understand the challenges of marketing in both Eastern and Western Europe, so talk to us before you kick off your next campaign. Silicon. com also deserves a mention for their long-running campaign to try to get everyone writing 'internet', 'net' and 'web' all lower case. There really is no reason to capitalise the first letter of these words in English (of course languages such as German will need to capitalise them). Wired magazine has also stopped using initial capitals, so maybe this will catch on. --- ### Napier design focus – BASETrack - Published: 2004-08-20 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/08/napier-design-focus-basetrack/ - Categories: News About Napier We've recently designed a mailing pack to promote GARAGEBase - an accounting and management system for garages. The pack includes a custom envelope, brochure and CD with Flash presentation. Like all our jobs, total cost was a major consideration: BASETrack is a small company, but wants to send a pack to every independent garage in the UK. --- ### Can you trust your friends' recommendations? - Published: 2004-08-15 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/08/can-you-trust-your-friends-recommendations/ - Categories: Marketing Blog BzzAgent has been promoting products by WOM for over two years. The idea is simple: WOM recommendation is one of the most powerful forms of marketing. So why wait and hope for recommendations? BzzAgent tells their "BzzAgents" about the product, they recommend your product, the company tracks these recommendations, and finally they send you a bill for their efforts. Even better for the company, they don't pay their BzzAgents, although they do "occasionally offer gift certificates, and always offer cool, hard-to-get prizes. " Whatever you think about this approach, it's pretty obvious why it might be attractive for consumer goods (companies such as Kellogg's and Penguin books are clients). What interested us was that Broadcom is on their client list: are there really engineers telling everyone they know about how good the latest Broadcom Gigabit Ethernet transceivers are, just to get a prize? Silicon Valley dinner parties must be getting pretty dull! Finally if you live outside of the USA and Canada, you can relax: the company only operates in North America. --- ### One month to go for Embedded World abstracts - Published: 2004-08-12 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/08/one-month-to-go-for-embedded-world-abstracts/ - Categories: Electronics Media News Abstracts must be in by 13th September if you want your paper to be considered for Embedded World 2005. --- ### Debate about German spelling continues - Published: 2004-08-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/08/debate-about-german-spelling-continues/ - Categories: Electronics Media News This week the Axel-Springer and Spiegel-Verlag publishing houses have said that they will no longer support the spelling reforms that aim to make German simpler. People in Germany really are getting very emotional about spelling! This just goes to show how difficult it can be to deal with pan-European PR: not only do we have the different languages, but but also we have to deal with different views on how that language is written. Napier spends a lot of time to get the right feel to translations, matching translator to clients to ensure that the style enhances, rather than clashes with the client's brand. Speak to us to find out more about the challenges of working in over 20 different European languages. --- ### Micro Technology shrinks - Published: 2004-08-09 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2004/08/micro-technology-shrinks/ - Categories: Electronics Media News Following a trend, Micro Technology Europe will be shrinking from the September issue. The industry hasn't fixed on a single size for tabloid publications, with the new size of MTE 335 x 245mm: the same height, but slimmer than Electronics Weekly, and a similar width, but not quite as tall as EPN. --- ### CeBIT America cancelled - Published: 2004-08-05 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/08/cebit-america-cancelled/ - Categories: Electronics Media News Hannover Fairs USA has announced that CeBIT America 2005 will not go ahead. CeBIT Germany is not affected, and continues to be very successful. Earlier this year CeBIT attracted half a million visitors and ten thousand journalists to Hannover. --- ### Great influences on the electronics industry: Madonna? - Published: 2004-08-02 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/08/great-influences-on-the-electronics-industry-madonna/ - Categories: Electronics Media News Features Exec, the fabulous resource for PR professionals has revealed that the preson Siegfried Best, editor in Chief of Elektronik Industrie, would most like to interview is Madonna. Interesting choice which is bound to disappoint Madonna's friend Britney Spears. You might not know that Britney could have been an engineer: go to her guide to semiconductor physics to find out more! --- ### Predicatable Software Design Conference - Published: 2004-08-02 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2004/08/predicatable-software-design-conference/ - Categories: Electronics Media News We must mention the Predictable Software Design Conference that will be held in Amsterdam on 22nd Sept 04. It's being sponsored by the IEE and Embedded System Engineering, but what interested us was that they had an interesting range of presentations. As well as the dry-sounding "CSP: from Theory to Practice", and "Metrics-based multi-site project management, predicting start-of-production within an automotive environment", Dr. Holenderski from Philips Research is asking "Can formal methods be introduced to the industry withouth help from Harry Potter? " Who said the Dutch have no sense of humour? --- ### Emma is back - Published: 2004-08-02 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/08/emma-is-back/ - Categories: News About Napier I'm sure all clients will be pleased to hear that Emma is back from her maternity leave! It's great to have her back, and I'm sure our clients, translators and partners will be pleased to hear from her again. --- ### Online ad spending to grow rapidly - Published: 2004-08-01 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/08/online-ad-spending-to-grow-rapidly/ - Categories: Marketing Blog There are few markets that have not seen some advertising money move from print to online marketing, but just how much is spend online? Jupiter Research believes that online advertising will hit $8. 4Bn this year, representing 27% growth. Paid-for search results will grow fastest, but display and classified advertsing will see 25% growth over two years. Last year, online advertising represented 3. 5% of the typical marketing budget, but by 2009, this figure is expected to be 6. 5%. In the electronics industry there is also a move towards online advertising, and there is an active debate about the reletive value of print and online marketing. Talk to us to learn about the benefits and problems of moving European campaigns online. --- ### Napier launches new website - Published: 2004-07-31 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/07/napier-launches-new-website/ - Categories: News About Napier OK, so it's not industry changing news! But we have finally launched the new Napier website. This offers lots of new features, including the ability of editors to download our clients PR photos. Visit the site at www. napierb2b. com. --- ### IML annouces awards finalists - Published: 2004-07-28 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2004/07/iml-annouces-awards-finalists/ - Categories: Electronics Media News The finalists for the Electronics Industry Design Award, which is run by IML (publishers of EPD) have been announced. Congratulations to VMETRO, who have been shortlisted in the Test Solution ot the Year category. Go to www. eidawardsonthenet. net to vote for your favourites. --- ### One week left to enter the European Electronics Industry Awards - Published: 2004-07-26 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/07/one-week-left-to-enter-the-european-electronics-industry-awards/ - Categories: Electronics Media News The deadline for the European Electronics Industry Awards is this Friday. Don't forget to get your entries in by the deadline! --- ### Reed to run Automotive Electronics Congress - Published: 2004-07-22 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/07/reed-to-run-automotive-electronics-congress/ - Categories: Electronics Media News After much behind-the-scenes activity, Reed Electronics Group have finally confirmed that they will be running the International Automotive Electronics Congress alongside the Mondial de l'Automobile show. The event will be held in Paris from 27-29th Sept. --- ### New txt2email service for publishers and broadcasters - Published: 2004-07-16 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/07/new-txt2email-service-for-publishers-and-broadcasters/ - Categories: Marketing Blog A new service has been introduced by Vertis Marketing Technology, which allows readers or viewers to request information to be emailed to them by sending a text message. The first magazine to use the product is Marketing Direct (a UK title published by Haymarket). Although there could be benefits to the readers, we suspect that the fact that this gives publishers an opportunity to build a txt AND email database is probably the main attraction, especially as readers are encouraged to request articles to be send to friends' and colleagues' email accounts. Once the addresses are acquired, however, persuading these people to opt-in to receive marketing messages will be a huge challenge. --- ### Reed launches ECN China - Published: 2004-07-02 - Modified: 2013-02-22 - URL: https://www.napierb2b.com/2004/07/reed-launches-ecn-china/ - Categories: Electronics Media News Reed Electronics Group has launched a Chinese version of ECN. There will be local content as well as translated material from the US version of ECN. Although some people might over-estimate how much of the equipment produced in China is actually designed there, China continues to focus on growin both manufacturing and design. For more information on how to address the Chinese market, contact us. --- ### New Date for Chips and Tools UK - Published: 2004-06-29 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/06/new-date-for-chips-and-tools-uk/ - Categories: Electronics Media News ICC Media have been forced to move the date of the Chips and Tools show to September 21st because Jürgen Hübner has been unwell. With a strong trend towards small, focussed shows in Europe - particularly outside of Germany - this show could become an important event for processor, microcontroller and software vendors. --- ### Restrictions on telephone sales in the UK - Published: 2004-06-25 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/06/restrictions-on-telephone-sales-in-the-uk/ - Categories: Marketing Blog The snappily-titled "Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2004" come into force in the UK today. This makes it a "legal obligation for for anyone making direct marketing calls to ensure they do not call corporate subscribers who have registered their wish not to be called. " So before a sales person picks up the phone to call a potential new client, they should check the Corporate TPS and any internal "do-not-call" lists! Confused? Need help to find out the best way to stay legal? Ask Napier for a quick guide to meeting the complex European data protection regulations with minimal fuss. --- ### Second chance for football fans... - Published: 2004-06-25 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/second-chance-for-football-fans/ - Categories: Electronics Media News So now England have joined the teams knocked out of the European football championships. Still we all have another opportunity for showing national pride: Portugal is also hosting the Robocup 2004 - robot football championships. Beckham, Figo, Zidane and Larsson shouldn't get too worried yet, as the "ultimate goal" of a robot team beating the winners of the human world cup isn't expected to be achieved until 2050... --- ### COMDEX 2004 cancelled - Published: 2004-06-24 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/comdex-2004-cancelled/ - Categories: Electronics Media News COMDEX, the trade show that was once the focus of the global technology calendar has been cancelled for 2004, although the exhibitors have promised a return for the event in 2005 after reshaping "with the cooperation of information (IT) industry leaders". Does this represent the end for all technology trade shows? Probably not. In fact the IT industry has seen smaller specialised trade shows increasing in importance: a trend that has also been reflected in the European electronics industry. Despite this disappointing news for the tech show industry, Electronica 2004 looks like being yet another big success, with strong exhibitor support. --- ### CIE (France) launches email newsletter - Published: 2004-06-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/cie-france-launches-email-newsletter/ - Categories: Electronics Media News CIE has launched an email newsletter giving readers a preview of what each issue contains just before they receive it. Like the EPN newsletter, the email is a preview of the items in the magazine, sent out just before the printed copy. It will be interesting to see what long-term effect this has on readership: will engineers be more or less likely to read the magazine if they can read the stories on the web before recieving the publication through the post? --- ### SUPERCOMM show opens today - Published: 2004-06-21 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/supercomm-show-opens-today/ - Categories: Electronics Media News SuperComm, "the world's largest annual all-inclusive exhibition and conference for communication service providers and private network managers" opens today. After years of depression, the communications industry is actually beginning to be optimistic about the future. Check out all the news at the SUPERCOMM Daily News site. --- ### House of representatives delay requirement for biometric passports - Published: 2004-06-21 - Modified: 2020-08-27 - URL: https://www.napierb2b.com/2004/06/house-of-representatives-delay-requirement-for-biometric-passports/ - Categories: Electronics Media News Not directly related to the European electronics media, but very important for most technology marketeers in Europe, the US House of Representatives has voted for a one-year extension to the requirement for passports with biometric information from countries participating in the visa waver programme (VWP). This legislation was to be introduced on 26th October 2004, effectively meaning that almost everyone would require a visa to enter the USA, as none of the biggest countries particpating in the VWP were going to be able to meet the deadline. Of course, it remains to be seen whether countries will be able to issue suitable passports by autumn 2005... --- ### Nokia leaves, then re-joins WiMax Forum - Published: 2004-06-19 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/nokia-leaves-then-re-joins-wimax-forum/ - Categories: Electronics Media News It's easy to see the difficulties that comms equipment manufacturers experience when trying to decide which emerging standards to support. The politics are often more important and more complex than technical issues. A great example is see with Nokia's departure from the WiMax forum, which was followed by them rejoining the forum a little more than a month later. --- ### Svetlana leaving the IEE - Published: 2004-06-14 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/svetlana-leaving-the-iee/ - Categories: Electronics Media News Despite doing a great job of updating the IEE's magazines, particularly the flagship IEE Review, Svetlana Josifovska is to leave the IEE at the end of June. We'll bring you news of her successor soon. --- ### Embedded World 2005 Conference call for papers - Published: 2004-06-14 - Modified: 2013-02-20 - URL: https://www.napierb2b.com/2004/06/embedded-world-2005-conference-call-for-papers/ - Categories: Electronics Media News Weka have issued a call for papers for Embedded World 2005 (which will be held from Feb 22nd to 24th). This show has managed to draw in both exhibitors and visitors, despite the industry downturn, and the politics that surrounded its launch a couple of years ago. Although still primarily a German show, rather than a true international event, it remains the leading embedded show in Europe. You currently have lots of time, with a September 13th deadline for the abstracts and December 15th deadline for final papers. --- ### In-Stat/MDR Electronic Design Forum, California - Published: 2004-06-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/in-statmdr-electronic-design-forum-california/ - Categories: Electronics Media News A new conference? The industry must be picking up! In-Stat/MDR - famed for the Microprocessor Forum and Embedded Processor Forum - has annouced a new forum, the Electronic Design Forum. This will be held in San Jose on 7th October, focussing on interconnects at both board and system level. --- ### Automotive Electronics Congress website is now live - Published: 2004-06-08 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2004/06/automotive-electronics-congress-website-is-now-live/ - Categories: Electronics Media News Reed has been planning an automotive conference to run alongside the Mondial de l'Automobile, and the website for this event is now live. Clearly this will be an important event for any electronics supplier that is serious about the automotive market, as the main show is one of the key automotive shows in the world, attracting the biggest names in the business. Currently the congress is billed as 250 attendees, 50 speakers and 20 exhibitors. Speakers from BMW, Renault and the Jordan F1 team have been confirmed for this event. --- ### WIlmington sells industrial titles to Datateam - Published: 2004-06-08 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/wilmington-sells-industrial-titles-to-datateam/ - Categories: Electronics Media News Wilmington has sold its industrial titles, including the web portal connectingindustry. com to Datateam. The sale includes the magazine Electronics, as well as other well-known titles such as Automation, Instrumentation, Electrical Engineering and Design Solutions. Hopefully this will mean the opportunity for more investment in Electronics, which has struggled to win market share of the advertising in the UK, despite its lovely editor, Jo Bennett. The office will relocate from Gravesend to Maidstone on 21st June. --- ### BPA changes name - Published: 2004-06-07 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/06/bpa-changes-name/ - Categories: Marketing Blog BPA International, the most influential audit body for the electronics media, is now BPA Worldwide. The relaunch has brought a funky new logo, and is designed to reflect their "expanding global reach". At Napier we regularly use audit information as part of the process to help clients select the optimum media, but it is by no means a simple process, nor can it be the only factor in the decision. A circulation audit tells you nothing about whether anyone actually opens the magazine, the time they spend reading it, or whether it is passed on to anyone else to read. For more information about how to compare and evaluate audits, and what other factors you should take into account when selecting media, give me a call. Interestingly the move from being "International" to "Worldwide" was perhaps a little optimistic: driven by the fact that the BPA now audits in "more than 20 countries" (just 22 currently). --- ### Check who really reads your email - Published: 2004-06-05 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/06/check-who-really-reads-your-email/ - Categories: Marketing Blog Although we're trying to keep this blog focussed on the marketing for the European electronics industry, we thought that this web servce we saw featured on CNET was just too spooky to leave out. DidTheyReadIt places a tracking device (basically a transparent image that is only one pixel big) into the email, and then records when the email was opened, for how long it stayed open. If you are worried, you can always turn off automatic download of images in email (but this is only available in a few mailreaders, such as Outlook 2003) or get some software to block the email tracking - just type "email tracking blocker" into Google. --- ### Wilmington sells industrial titles - Published: 2004-06-04 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/06/wilmington-sells-industrial-titles/ - Categories: Electronics Media News Wilmington has sold it's industrial portfolio of magazines (Automation, Industrial Design, Electrical Engineering, Electronics, Factory Equipment, Instrumentation, Irish Manufacturing and Process & Control ) as well as the connectingindustry. com website to Datateam Publishing. Staff will all move down the road to Maidstone. --- ### Microsoft introduces minimum 10 year product support - Published: 2004-05-29 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/05/microsoft-introduces-minimum-10-year-product-support/ - Categories: Electronics Media News It's not just the telecom industry that demands long-term support. Microsoft has just announced a policy of 10 year support for business and developer products. --- ### Colin Holland adds another job to his portfolio - Published: 2004-05-27 - Modified: 2013-02-19 - URL: https://www.napierb2b.com/2004/05/colin-holland-adds-another-job-to-his-portfolio/ - Categories: Electronics Media News Not content with being editor for Embedded Systems Europe and EETimes. co. uk, as well as covering embedded products for Electronics Express Europe, and supporting Charlton Athletic, Colin is now editing news stories for Microwave Engineering Europe. --- ### Online advertising hits $2.3Bn……in 1st quarter! - Published: 2004-05-26 - Modified: 2013-02-21 - URL: https://www.napierb2b.com/2004/05/online-advertising-hits-23bnin-1st-quarter/ - Categories: Marketing Blog The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) - who have been tracking online ad revenues since 1996 have announced that the first quarter of 2004 was a record-breaking year, with $2. 3Bn of advertising revenues. Despite the dot-com crash, there's still money to be made by websites! We can't really draw any conclusions about the electronics industry, as this survey just looks at the top 15 sellers of online advertising and then extrapolates to produce a figure for the whole market. You can also read a bit more about this on CNET. --- ### New editor for Microtechnology Europe - Published: 2004-05-17 - Modified: 2016-11-30 - URL: https://www.napierb2b.com/2004/05/new-editor-for-microtechnology-europe/ - Categories: Electronics Media News Nick Flaherty has been appointed as the editor of Micro Technology Europe, and will take over at the start of July. Although it is sad to see Paul Gregg step back to become Consultant Editor, we believe that this is a very positive move for the magazine. Micro Technology Europe was recently acquired by David Williams, and this is one of many changes he has made to strengthen the title. Recently it was announced that the magazine would no longer make "production charges" for editorial that appears in the product news section. --- ### April fooled Google? - Published: 2004-04-06 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/04/april-fooled-google/ - Categories: Marketing Blog Google, the search engine, has shown how difficult PR can be. They announced that they were to launch an email service, GMail, which offers an unprecidented 1GB of storage. BUT... as the release came out on 1st April, journalists thought it was a joke! On the other hand, perhaps it was all cleverly planned to get more coverage? --- ### Don't forget Embedded in Munich - Published: 2004-03-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/03/dont-forget-embedded-in-munich/ - Categories: Electronics Media News If you want to present at the Embedded in Munich conference, which will be held alongside Electronica, you need to get working! The deadline for abstracts is 25th April. --- ### Design und Verification gets new editor - Published: 2004-03-12 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/03/design-und-verification-gets-new-editor/ - Categories: Electronics Media News Design & Verification has appointed Andreas Donner as the editor, but he will not be starting until June. He has a a technicla background in electronica, but most recently recently he was editing Computer Guide, a German newsstand publication. This appointment reflects the high level of commercial awareness at Publish Industry Verlag, who have successfully fought their way into the incredibly competitive German electronics publishing market, despite having to achieve most of their growth during a horrid down-cycle. --- ### CIE Launches new website - Published: 2004-03-09 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2004/03/cie-launches-new-website/ - Categories: Electronics Media News CIE (Composants Instrumentation Electroniques) the French product book published by Reed have re-launched their website, with a new look and lots of new features. As well as the usual prodcut news, they offer application notes, an events calendar, a section on the distribution market and also a "people page" covering new appointments. With the launch of the Groupe Tests website for both Electronique and Electronique International Hebdo, CIE were no longer the only mainstream electronics title with a good online presence, and this upgrade should keep some readers coming back. Content is an issue with some new sections only having a small number of stories, but presumably this will grow steadily. Electronique Online --- ### Google goes local - Published: 2004-03-07 - Modified: 2010-09-10 - URL: https://www.napierb2b.com/2004/03/google-goes-local/ - Categories: Marketing Blog More about Google! A new local search feature has been developed that aims to give search results that relevant to a particular geographical location. It's still in beta, and has problems, but could eventually be a threat to publications from local business directories to newspapers. . --- ### Boards and Solutions show planned for the UK - Published: 2004-03-02 - Modified: 2017-09-18 - URL: https://www.napierb2b.com/2004/03/boards-and-solutions-show-planned-for-the-uk/ - Categories: Electronics Media News ICC Media, publishers of Embedded Control Europe, and Boards and Solutions, are planning to hold the first Boards and Solutions show in the UK on March 24. The programme has just been announced, and is on their website. --- ### Power Systems Design Europe first issue - Published: 2004-02-28 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/02/power-systems-design-europe-first-issue/ - Categories: Electronics Media News Congratulations to Bodo Arlt and everyone at AGSD Media Group for what must rate as one of the fastest launches of any magazine. Power Systems Design Europe has published its first issue only a couple of months after work began (Bodo Arlt was editor of PCIM Europe until the magazine closed at the end of 2003). The full issue can be found in pdf format on the website. --- ### Dedicated Systems launches online stats - Published: 2004-02-27 - Modified: 2016-11-29 - URL: https://www.napierb2b.com/2004/02/dedicated-systems-launches-online-stats/ - Categories: Electronics Media News The great thing about the web is that you can get comprehensive stats showing how many people visit a site and what they read when they get there. The problem is that you have to wait until publishers release these figures (and let's be honest, they tend to only release them when the news is good! ). This trend continues with Dedicated Systems who have launched their online media kit, but will only give you the figures for 2003. Not quite the immediacy of information we hoped the web would bring. It will be interesting to see whether any online publisher is confident enough to give access to stats in real time. --- ### Theo van Gelder signed by Bits and Chips - Published: 2004-02-18 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/02/theo-van-gelder-signed-by-bits-and-chips/ - Categories: Electronics Media News More news from Embedded World is that the well-respected freelance editor Theo van Gelder has started writing for Bits and Chips. Bits and Chips have continued to grow in a very tough market, and this move will further strengthen their editorial capabilities. Theo will continue to work for other titles in the Netherlands, including Electronica. --- ### Electronic Design Europe launches Embedded Design newsletter > Electronic Design Europe have launched their second email newsletter - Embedded Design offering short news snippets. - Published: 2004-02-10 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/2004/02/electronic-design-europe-launches-embedded-design-newsletter/ - Categories: Electronics Media News Electronic Design Europe have launched their second email newsletter - Embedded Design. Like the sister e-newsletter from ED Europe (Power Design) it offers short news snippets, but does not link to any other information (the ED Europe website is still very much a "work in progress"). Initial sponsors were Metrowerks, Green Hills, CML Microcircuits, Motorola and Radisys. --- ### Huson Media now Selling Findlay Database - Published: 2004-02-10 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/02/huson-media-now-selling-findlay-database/ - Categories: Electronics Media News Findlay Publications - publishers of New Electronics - has signed a deal that allows Huson to sell the Findlay database. We believe this move is going to have the most effect in the USA, where Huson have a very successful sales office. --- ### Electronique.biz online site announced for France - Published: 2004-02-06 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/02/electroniquebiz-online-site-announced-for-france/ - Categories: Electronics Media News Groupe Tests, publishers of Electronique and Electronique International Hebdo have announced that they have developed Electronique. biz, a website catering for French design engineers. Until now, there has been limited French-language content, with the main site being that of CIE France. With the capability to draw on editorial from both the monthly design title Electronique and the weekly news title, Electronique International Hebdo, this new site should dramatically improve the options available for French design engineers to find information online. --- ### Power Systems Design Europe to launch in February - Published: 2004-01-09 - Modified: 2010-07-13 - URL: https://www.napierb2b.com/2004/01/power-systems-design-europe-to-launch-in-february/ - Categories: Electronics Media News Out of the ashes of PCIM Europe, which closed at the end of last year comes Power Systems Design Europe. The editor of PCIM, Bodo Arlt, has teamed up with new publishers (AGS Media Group) to produce a magazine that we believe will have a very similar editorial focus to PCIM Europe. The magazine is likely to launch in February, and promises to have pdf versions of each issue posted to the website. --- ---