# Napier - B2B PR and Marketing Agency > B2B Technology PR & Marketing Agency --- ## Pages - [Thanks for Completing the Assessment](https://www.napierb2b.com/thank-you-for-completing-the-assessment/): The Awareness to Opportunity Agency What We Do / Our Results Thank you for completing the assessment Our team of... - [Phebe Williams - Marketing Specialist](https://www.napierb2b.com/our-people/phebe-williams-marketing-specialist/): Phebe Williams – Marketing Specialist Phebe is a Marketing Specialist at Napier. She graduated in 2023 with a degree in... - [Strategy and Messaging Workshops](https://www.napierb2b.com/strategy-and-messaging-workshops/): Strategy and Messaging Workshops Strong strategy and clear messaging are the foundation of every great campaign. Our workshops are collaborative... - [Content Distribution](https://www.napierb2b.com/content-distribution/) - [Everything You Need to Know About Inbound Marketing](https://www.napierb2b.com/resources/everything-you-need-to-know-about-inbound-marketing/): Napier’s Guide to Inbound Marketing Inbound Marketing is a customer-centric marketing strategy that brings potential customers to you, rather than... - [Marketing B2B Technology Podcast Guests](https://www.napierb2b.com/marketing-b2b-technology-podcast-guests/): The Marketing B2B Technology podcast features interviews with marketing technology providers and leading B2B marketers. Explore our line-up of - [Jessica De Lord - PR Apprentice](https://www.napierb2b.com/jessica-de-lord-pr-apprentice/): Jessica De Lord – PR Apprentice Jess is the PR apprentice at Napier, after finishing her master’s degree in creative... - [Podcast Production](https://www.napierb2b.com/technology-marketing/podcast-production/): Podcast Production Amplify your businesses voice with B2B podcasting - [Nurturing and Engagement](https://www.napierb2b.com/technology-marketing/nurturing-and-engagement/): Nurturing and Engagement We literally write the marketing automation playbook for our clients! - [Opportunity Generation](https://www.napierb2b.com/technology-marketing/opportunity-generation/): Opportunity Generation Over 25 years of B2B digital lead generation - [Engaging European Media with a Virtual Product Launch](https://www.napierb2b.com/raising-product-awareness-with-a-digital-press-conference/): Engaging European media through a successful virtual launch that secured top-tier attendance, interviews, and strong EMEA coverage. - [Napier: The Awareness to Opportunity Agency - sector specific](https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency-sector-specific/) - [Maddie Legg - Marketing Specialist](https://www.napierb2b.com/our-people/maddie-legg-marketing-specialist/): Maddie Legg – Marketing Specialist Maddie is a 2022 graduate from Northbrook MET with a degree in Dance and Professional... - [Napier: The Awareness to Opportunity Agency](https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency/) - [Engaging German Media with a Successful Editor Lunch](https://www.napierb2b.com/our-results/engaging-german-media/): Strengthening Vicor’s German media relationships through a successful editor lunch that delivered top-tier coverage and renewed engagement. - [Overcoming Marketing Challenges in the Pneumatic Sector](https://www.napierb2b.com/overcoming-marketing-challenges-in-the-pneumatic-sector/) - [Privacy Notice](https://www.napierb2b.com/privacy-notice/): Purpose Napier Partnership Limited, Peter Bush Communications, Armitage Communications Limited and all subsidiary companies (“Napier”) are committed to protecting your - [Cookie Notice](https://www.napierb2b.com/cookie-notice/): Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with - [Meg Magrath - Account Director](https://www.napierb2b.com/our-people/meg-magrath-account-director/): Meg Magrath – Account Director Meg joined Napier in 2023 bringing experience on both agency and client side, with a... - [Increasing Demand in the Food and Beverage Industry](https://www.napierb2b.com/driving-demand-in-the-food-and-beverage-industry/): Driving demand with a high-performing multi-channel eBook campaign that delivered exceptional CTRs and strong lead generation. - [Driving Worldwide Visibility and Growth Through Targeted PR](https://www.napierb2b.com/utilising-public-relations-to-build-brand-awareness/): Building visibility through thought leadership, media outreach, and extensive coverage that strengthened brand perception. - [Increasing Awareness and Building Strategic Messaging in EMEA and USA](https://www.napierb2b.com/building-strategic-messaging-across-emea-and-usa/): Boosting global awareness with strong press exposure, above industry average email and social campaigns, targeted ABM, and standout Edge AI... - [Podcasts](https://www.napierb2b.com/podcasts/): Welcome to Napier’s Podcast page. Discover the latest guidance and insight into key marketing trends via our podcasts. - [B2B Marketing in a Recession](https://www.napierb2b.com/b2b-marketing-recession/): B2B Marketing in a Recession - [Saffron Wall - Finance Administrator](https://www.napierb2b.com/our-people/saffron-wall-finance-administrator/): Saffron is a Finance Administrator at Napier. Having previously worked in the Insurance Industry Saffron brings plenty of transferable skills, - [Alison Blakey - PR Specialist](https://www.napierb2b.com/our-people/alison-blakey-pr-specialist/): Alison Blakey – PR Specialist Alison (Ali) joined the Neesham Team (now Napier) in 2012 as a PR Specialist supporting... - [Laura Baker - Account Manager](https://www.napierb2b.com/our-people/laura-baker-account-manager/): Laura is an Account Manager at Napier, with over 15 years experience of working in marketing and PR. Laura is - [Elaine Hodson - Account Director](https://www.napierb2b.com/our-people/elaine-hodson-account-director/): Elaine Hodson – Account Director Elaine joined the Napier team in 2022 following the acquisition of Neesham PR, where she... - [Eden Shelley- Account Manager](https://www.napierb2b.com/our-people/eden-shelley-account-manager/): Eden Shelley – Account Manager Eden is a 2022 graduate from Staffordshire with a degree in marketing and media. She... - [Neesham Public Relations](https://www.napierb2b.com/neesham-public-relations/): Neesham Public Relations Neesham is a highly respected B2B technology PR - [ROI Calculator for Your Marketing Campaigns](https://www.napierb2b.com/marketing-roi-calculator/): Marketing Return on Investment (RoI) CalculatorOne of the things our clients often want to understand - [Amelia Durman - HR Manager & Talent Acquisition](https://www.napierb2b.com/our-people/amelia-durman-talent-acquisition/): Amelia Durman – HR Manager & Talent Acquisition Amelia is an experienced HR and Recruitment professional who has worked in... - [Napier: Global Marketing Experts](https://www.napierb2b.com/napier-b2b-expo-2022/) - [David Cunningham - Account Manager](https://www.napierb2b.com/our-people/david-cunningham-account-manager/): David Cunningham – Account Manager David arrived at Napier following more than 20 years as a writer and PR consultant... - [Tristan Van den Berg - Account Manager](https://www.napierb2b.com/our-people/tristan-van-den-berg-account-manager/): Tristan is an Account Manager at Napier, joining the team with over three years of experience in sales and marketing - [Turtl: Interactive Content Creation](https://www.napierb2b.com/technology-marketing/turtl-interactive-content-creation/) - [How to Look the Ultimate Professional on Zoom and Teams](https://www.napierb2b.com/lookpro/): How to Look the Ultimate Professional on Zoom and TeamsThis page holds resources for our webinar - [Raising Awareness and Generating Leads via a Webinar Product Launch](https://www.napierb2b.com/raising-awareness-and-generating-leads-via-a-webinar-product-launch/): Client: HITACHI ABB POWER GRIDS Objective: Our client wanted to launch a new large fleet grid integrated charging product suite - [Napier B2B Technology PR Agency 2](https://www.napierb2b.com/): Napier: The Awareness to Opportunity AgencyDelivering results for B2B technology clients in the UK, Europe and beyondYesterday’s marketing doesn’t work... - [Elana Bryan - Client Services Manager](https://www.napierb2b.com/our-people/elana-bryan-client-services-manager/): Elana joined Napier in 2021 with over 5 years of experience in Marketing Management, and has had the opportunity to - [Natasha Websdale - Senior Digital Marketing Specialist](https://www.napierb2b.com/our-people/natasha-websdale-digital-marketing-specialist/): Natasha Websdale – Senior Digital Marketing Specialist Natasha is a Senior Digital Marketing Specialist at Napier. She studied Media Production... - [Napier\'s Awards](https://www.napierb2b.com/napiers-awards/): Napier’s Awards Napier has been named a winner of the Best of United Kingdom Small Business Awards – Marketing Agency... - [Securing High-Quality Coverage with a Digital Press Conference](https://www.napierb2b.com/high-quality-coverage-digital-press-conference/): Driving strong EMEA engagement with a high-attendance virtual press launch that secured top-tier interviews and extensive pan-European coverage. - [Using a Customer Case Study to Generate Coverage Across Europe](https://www.napierb2b.com/customer-case-study-high-quality-content-coverage/): Showcasing innovation through a customer-led story that delivered major pan-European coverage, multi-format content, and strong editorial engagement. - [Napier’s Four-Step Process](https://www.napierb2b.com/napiers-four-step-process-2/): Napier’s Four-Step Process Our unique four-step process takes the best research on effective ways to deliver - [Chris Corfield - Director](https://www.napierb2b.com/our-people/chris-corfield-director/): Chris Corfield – Director Chris joined Napier following a successful marcomms career in-house at Control Techniques, the British-based global drives... - [How the Marketing Automation Software Advisor Works](https://www.napierb2b.com/resources/marketing-automation-software-selector/how-the-marketing-automation-software-advisor-works/): How the Marketing Automation Software Advisor Works The Napier marketing automation software advisor asks questions about - [Marketing Automation Software Advisor](https://www.napierb2b.com/resources/marketing-automation-software-selector/): What is the Best Marketing Automation Platform for Me? Complete the form to find out - [How the ABM Advisor Works](https://www.napierb2b.com/resources/abm-advisor/how-the-abm-advisor-works/): How the ABM Advisor Works The Napier ABM advisor asks questions about your target customers to - [ABM Advisor](https://www.napierb2b.com/resources/abm-advisor/): What are the Best ABM Tactics? Respond to the following questions to find out the - [Napier's Four-Step Process](https://www.napierb2b.com/napiers-four-step-process/): This content is password protected. To view it please enter your password below: Password: - [Developing Technical Content for Launch of New Robot](https://www.napierb2b.com/developing-technical-content-launch-of-robot/): Supporting the launch of a new robot with high-impact collateral that drove standout feedback, engagement, and market visibility. - [Developing High Value Content to Drive Pan-Regional Exposure](https://www.napierb2b.com/developing-high-value-content-to-secure-coverage/): Maximising impact from a case study with pan-regional coverage and strengthened customer relationships through strategic content and targeted outreach. - [Helen Greenhead - Head of Digital](https://www.napierb2b.com/our-people/helen-greenhead-head-of-digital/): Helen Greenhead – Head of Digital Helen has been with Armitage (now Napier) for 25 years. She started out her... - [Tom Walker - Design Manager](https://www.napierb2b.com/our-people/tom-walker-design-manager/): Tom is an experienced designer having worked for Armitage (now Napier) for over 20 years. After gaining his diploma in - [Ross Edmonds – Senior Graphic Designer](https://www.napierb2b.com/our-people/ross-edmonds-senior-graphic-designer/): Ross Edmonds – Senior Graphic Designer Ross is an experienced creative who loves to design and make his work stand... - [Dawn White - Senior Account Manager](https://www.napierb2b.com/our-people/dawn-white-senior-account-manager/): Dawn White – Senior Account Manager Dawn White is a Senior Account Manager who has spent her career helping technology... - [Claire Shore – Account Executive](https://www.napierb2b.com/our-people/claire-shore-account-executive/): Claire Shore – Account Executive With more than 20 years’ experience working in the industrial PR and marketing sector, Claire... - [Nesbert Musuwo - Account Manager](https://www.napierb2b.com/our-people/nesbert-musuwo-account-manager/): Nesbert Musuwo – Account Manager Nesbert is an Account Manager and comes with marketing managerial experience dealing with high-net worth... - [Debbie Armitage - PA/Office Manager](https://www.napierb2b.com/our-people/debbie-armitage-pa-office-manager/): Debbie joined Armitage Communications (now Napier) in 1990 as a part-time clerical assistant, when the company had only two employees - [Ian Jarrett - Managing Director](https://www.napierb2b.com/our-people/ian-jarrett-managing-director/): Ian Jarrett – Managing Director Ian is a strategic thinking B2B marketing specialist with a wealth of experience in the... - [Edward Neale - Associate Director](https://www.napierb2b.com/ed-neale-associate-director/): Edward Neale – Associate Director Having originally studied to be a lawyer, Ed made the transition from journalism into the... - [Phil Gibson - Head of Content Development](https://www.napierb2b.com/our-people/phil-gibson-head-of-content-development/): Phil Gibson – Head of Content Development Phil joined Armitage Communications (now Napier) in 2015, working his way up in... - [Kevin Tasker - Senior Content Developer](https://www.napierb2b.com/our-people/kevin-tasker-senior-content-developer/): With a B. ENG in Manufacturing Systems as well as qualifications in electrical and electronic engineering, Kevin initially worked in... - [Webinars](https://www.napierb2b.com/webinars/): Welcome to Napier’s webinar page, which provides the latest guidance and insight into key marketing trends. From Marketing - [Raising Brand Awareness With Thought Leadership Content](https://www.napierb2b.com/farnell-brand-awareness-content/): Creating an interview book that boosted embedded market authority, drove multichannel reach, and strengthened key supplier relationships. - [Generating Leads and Increasing Awareness With a Webinar](https://www.napierb2b.com/generating-leads-and-increasing-awareness-with-a-webinar/): Exceeding webinar goals with a multi-channel campaign that delivered 590+ registrants and 150 new contacts through email, media, ads, and... - [Industrial Engineering Media News](https://www.napierb2b.com/industrial-engineering-media-news/): Industrial Engineering Media NewsOur blog about the changes in the European industrial automation and technology market, - [Technology Trends Blog](https://www.napierb2b.com/technology-trends-blog/): Technology Trends BlogOur blog about trends and news in B2B technology to help marketing professionals working in - [About Armitage Communications](https://www.napierb2b.com/about-armitage-communications/): Armitage Communications was a specialist high-tech PR and Marketing agency supplying PR/marketing services to FTSE250 and Blue Chip companies in - [About Peter Bush Communications](https://www.napierb2b.com/about-peter-bush-communications/): In 1992, Peter Bush, a successful and experienced journalist and marketer, acquired a PR and Marketing Agency and renamed the - [Who is Peter Bush?](https://www.napierb2b.com/who-is-peter-bush/): The story begins in the early 1970s, when Peter was the managing editor of a group of journals published by - [Napier's Cloud Booth for Virtual Trade Shows](https://www.napierb2b.com/technology-marketing/virtual-trade-shows/) - [Our Global Network](https://www.napierb2b.com/contact-napier/our-global-network/): Napier is a member of Eurocom Worldwide, the global PR network for B2B and technology. The network includes - [Natasha Le Marquand - Senior Account Manager](https://www.napierb2b.com/our-people/natasha-le-marquand-senior-account-manager/): Natasha Le Marquand – Senior Account Manager Natasha is a Senior Account Manager at Napier, with previous experience working for... - [Strategies for Marketing in the COVID-19 Crisis](https://www.napierb2b.com/covid/): Strategies for Marketing in the COVID-19 Crisis Click here to register for an on-demand version of our Strategies - [Create Your Marketing Automation Naming Convention](https://www.napierb2b.com/create-your-marketing-automation-naming-convention/): When setting up your marketing automation platform, it’s important to decide on an internal naming convention that the entire team - [Sales Enablement](https://www.napierb2b.com/technology-marketing/sales-enablement/): Sales Enablement Sales enablement - [Marketing Challenges Solved](https://www.napierb2b.com/marketing-challenges-solved/): Marketing Challenges We SolveContent DevelopmentDeveloping content is one of the biggest challenges for B2B technology - [Account Manager - Job Description](https://www.napierb2b.com/account-manager-job-description/): PR and Marketing Account Manager Job Description The Company Napier is a well-known, highly respected high-tech - [Callie Bingley - Account Director](https://www.napierb2b.com/our-people/callie-bingley-account-director/): Callie Bingley – Account Director Callie is an Account Director at Napier and comes from a background in public relations,... - [Senior PR and Marketing Account Manager (Europe)- Job Description](https://www.napierb2b.com/senior-pr-and-marketing-account-manager-europe-job-description/): Senior PR and Marketing Account Manager (Europe) Job Description The Company Napier is a well-known, highly - [Clive Over - VP and GM Napier USA](https://www.napierb2b.com/our-people/clive-over-vp-gm-napier-usa/): Clive Over – VP and GM Napier USA Clive joined Napier in 2019 from the San Francisco Bay area as... - [Hayden Reader - Senior Digital Marketing Specialist](https://www.napierb2b.com/our-people/hayden-reader-digital-marketing-specialist/): Hayden Reader – Senior Digital Marketing Specialist Hayden is a Senior Digital Marketing Specialist at Napier. As part of our... - [Napier's Expertise & Experience](https://www.napierb2b.com/napier-creds/): Napier’s Expertise and Experience Our Approach What we do for Clients Our Services Deep Insight Content Creation and - [Armitage Communications](https://www.napierb2b.com/armitage-communications/): Armitage Communications Armitage Communications are a part of the Napier Group, and are a - [Account Based Marketing](https://www.napierb2b.com/account-based-marketing/) - [More about Napier](https://www.napierb2b.com/more-about-napier/): Read On To Find Out More About We What Do... About Napier Napier is a B2B - [Increasing Engagement with a Selfie Competition](https://www.napierb2b.com/increasing-engagement-with-a-selfie-competition/): Boosting brand engagement with a creative awards-night selfie competition that drove social interaction, widened reach, and strengthened event presence. - [Driving Leads Through Account Based Marketing (ABM)](https://www.napierb2b.com/driving-leads-through-account-based-marketing/): Building targeted engagement with an ABM campaign that delivered awareness, precise account reach, and a key sales-qualified lead within a... - [Acquiring Leads and Product Data Through a Survey](https://www.napierb2b.com/acquiring-leads-and-product-data-through-a-survey/): Designing a survey to target professional design engineers that generated nearly 600 responses and added 300+ contacts to Farnell’s list. - [AB Test Calculator - Is the Difference Statistically Significant?](https://www.napierb2b.com/ab-testing-is-the-difference-statistically-significant/) - [Danielle Robertshaw - Account Administration Executive](https://www.napierb2b.com/danielle-robertshaw-account-administration-executive/): Danielle Robertshaw – Account Administration Executive Danielle is an Account Administration Executive at Napier. Having previously worked in the weddings... - [Patryk Duda - Senior IT Engineer](https://www.napierb2b.com/patryk-duda-senior-it-engineer/): Patryk Duda – Senior IT Engineer Patryk Duda is a Senior IT Engineer at Napier, after recently graduating from Bournemouth... - [Developing a Video Campaign to Be Used in the Selling Process](https://www.napierb2b.com/developing-sales-video-campaign/): Supporting sales with an animated product video that clearly communicated key benefits and became a widely used tool for pitches... - [Raising Awareness with a Successful Europe-Wide Infographic Campaign](https://www.napierb2b.com/gas-safety-infographic-campaign/): Creating a powerful safety infographic that drove strong engagement across technical audiences and expanded visibility through an animated version. - [Bringing the Brand to Life at MWC with Dynamic Video and Design](https://www.napierb2b.com/enhancing-exhibition-look-feel-towards-brand-awareness/): Enhancing event presence with stand videos and graphics that boosted brand visibility and led to continued support for major industry... - [Napier's Marketing Tools](https://www.napierb2b.com/resources-napiermarketingtools/): Napier’s Marketing Tools Napier’s Marketing Tools will help marketing professionals plan, execute and deliver successful - [Google Analytics Link Generator](https://www.napierb2b.com/resources/google-analytics-link-generator/): If you are using Google Analytics, then it’s important that you tag all your adverts, emails and other digital campaigns - [SMART Objective Generator](https://www.napierb2b.com/resources/smart-objective-generator/): This is a really simple tool to help you write objectives that follow the SMART format: Specific Measurable Achievable Relevant - [LinkedIn - Everything You Need to Know to Succeed](https://www.napierb2b.com/linkedin-everything-you-need-to-know-to-succeed/): LinkedIn – Everything You Need to Know to Succeed --- ## Posts - [The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory](https://www.napierb2b.com/2026/01/the-future-of-b2b-buyer-experiences-abm-ai-and-personalization-katie-jones-pathfactory/): Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate... - [Electronics Weekly Announces Two New Virtual Events for 2026](https://www.napierb2b.com/2026/01/electronics-weekly-announces-two-new-virtual-events-for-2026/): Electronics Weekly has announced two new virtual events for 2026, both focused on how artificial intelligence is reshaping electronics design,... - [Datateam To Unite Two Process Titles](https://www.napierb2b.com/2026/01/process-engineering-magazine-and-process-control-magazine-will-merge-to-create-process-control-engineering/): Datateam Business Media Ltd has announced the acquisition of Process Engineering magazine and its website from Synthesis Media. Process Engineering... - [Women Leaders in Electronics Returns in April 2026](https://www.napierb2b.com/2026/01/women-leaders-in-electronics-returns-in-april-2026/): The Women Leaders in Electronics Awards will return in April 2026, bringing the industry together once again to recognise and... - [Navigating the AI Gold Rush: Insights on Marketing Automation in 2026](https://www.napierb2b.com/2026/01/navigating-the-ai-gold-rush-insights-on-marketing-automation-in-2026/): In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive into whether marketing automation and AI truly... - [TIM Global Media Announces UK & Ireland Leadership Transition](https://www.napierb2b.com/2026/01/tim-global-media-announces-uk-ireland-leadership-transition/): TIM Global Media has announced a leadership transition in the UK & Ireland, marking the retirement of Dave Harvett, effective... - [Future Horizons: January Semiconductor Update](https://www.napierb2b.com/2026/01/future-horizons-january-semiconductor-update/): We’re pleased to share the Future Horizons Semiconductor January update. For the latest industry insights read on below: Executive Summary... - [Human vs AI Machine](https://www.napierb2b.com/2026/01/human-vs-ai-machine/): Catch-up with Napier’s webinar and find out whether AI is good enough to replace humans for some marketing tasks. We’ll... - [Stop Burning Cash: A Quick-Step Guide to Hyper-Targeting Specialist Engineers on LinkedIn](https://www.napierb2b.com/2026/01/stop-burning-cash-a-quick-step-guide-to-hyper-targeting-specialist-engineers-on-linkedin/): Why are your LinkedIn ads attracting everyone except the engineers you want to reach? Wasting LinkedIn ad spend often stems... - [Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude](https://www.napierb2b.com/2026/01/transforming-b2b-marketing-with-data-driven-insights-alexandra-szynkarski-amplitude/): Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude’s unique position in the digital analytics space, highlighting how the... - [B2B tech PR agency evaluation: How to Avoid Resource Drain and Maximize Value](https://www.napierb2b.com/2026/01/b2b-tech-pr-agency-evaluation-how-to-avoid-resource-drain-and-maximize-value/): The Hidden Cost: What’s the True ROI of Your PR Agency? When evaluating the value (ROI) you are getting from... - [Why Your SaaS PR Agency for Semiconductor Companies Is Failing You](https://www.napierb2b.com/2026/01/saas-pr-agency-for-semiconductor-companies/): I know you’ve felt the frustration. You’ve just spent an hour, perhaps even a day, explaining the intricacies of FinFET... - [Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult.](https://www.napierb2b.com/2025/12/why-vetting-and-choosing-a-technical-pr-agency-is-and-should-be-difficult/): Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult. When it comes to engineering or IT... - [The Future of Marketing – Andrea Rosi – StatSocial](https://www.napierb2b.com/2025/12/the-future-of-marketing-andrea-rosi-statsocial/): Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps... - [WMG Publishing Acquires Key North American Titles from MMG Publishing](https://www.napierb2b.com/2025/11/wmg-publishing-acquires-key-north-american-titles-from-mmg-publishing/): Mark Leary, Owner and Publisher of MMG Publishing, has announced that the Electronics Sourcing North America (ESNA) and Designing Electronics... - [Magyar Elektronika to suspend magazine activity at the end of the year](https://www.napierb2b.com/2025/11/magyar-elektronika-to-suspend-magazine-activity-at-the-end-of-the-year/): We were sad to hear the news that the Hungarian publication, Magyar Elektronika has officially announced that it will suspend... - [Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention)](https://www.napierb2b.com/2025/11/marketing-automation-is-easy/): Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention) We often hear at Napier B2B that “marketing... - [Introducing the Enforce Tac Conference 2026](https://www.napierb2b.com/2025/11/introducing-the-enforce-tac-conference-2026/): For the first time, Componeers GmbH, in collaboration with NürnbergMesse, is launching the Enforce Tac Conference – the Future Forum - [Future Horizons: November Semiconductor Update](https://www.napierb2b.com/2025/11/future-horizons-november-semiconductor-update-2/): We’re pleased to share the Future Horizons Semiconductor Update for November. For the latest industry insights read on below: Executive... - [Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost](https://www.napierb2b.com/2025/11/why-b2b-needs-its-own-social-media-platform-adi-krysler-oktopost/): Why B2B Needs Its Own Social Media Platform– Adi Krysler – Oktopost Oktopost’s VP of Marketing, Adi Krysler, joins the... - [EETech Acquires Datasheets.com](https://www.napierb2b.com/2025/11/eetech-acquires-datasheets-com/): EETech Group has acquired Datasheets. com, a leading online source for electronic component datasheets and technical documentation. The platform now... - [Mastering Social Media in B2B – Emily Thompson – CoSchedule](https://www.napierb2b.com/2025/11/mastering-social-media-in-b2b-emily-thompson-coschedule/): Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media... - [MetalMakina and Hydraulic & Pneumatic Magazines Strengthen Their Global Presence](https://www.napierb2b.com/2025/10/metalmakina-and-hydraulic-pneumatic-magazines-strengthen-their-global-presence/): MetalMakina magazine and Hydraulic & Pneumatic magazine, two of Turkey’s leading B2B publications in the fields of metalworking, machinery, automation,... - [Get Involved in DATE 2026 — Verona Awaits!](https://www.napierb2b.com/2025/10/get-involved-in-date-2026-verona-awaits/): DATE 2026 will take place on 20th–22nd April 2026 in Verona, bringing together the electronic design automation, embedded system, and... - [The Role of Video in Engaging Customers – RS Raghavan – Animaker](https://www.napierb2b.com/2025/10/the-role-of-video-in-engaging-customers-rs-raghavan-animaker/): RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a... - [The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot](https://www.napierb2b.com/2025/10/the-next-phase-of-marketing-automation-lessons-from-dreamforce-and-hubspot/): In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we... - [Bodo’s Wide Bandgap Event Returns to Munich this December](https://www.napierb2b.com/2025/10/bodos-wide-bandgap-event-returns-to-munich-this-december/): Returning to the Hilton Munich on 2nd-3rd December, this annual gathering brings together industry leaders, innovators, and key decision-makers driving... - [Future Horizons: October Semiconductor Update](https://www.napierb2b.com/2025/10/future-horizons-october-semiconductor-update-2/): This October we’re pleased to share the Future Horizons Semiconductor Update. Check it out below for the latest industry insights:... - [STAR Media Services launches new industrial automation publication](https://www.napierb2b.com/2025/10/star-media-services-launches-new-industrial-automation-publication/): STAR Media Services Ltd has unveiled Automation News, a new online platform dedicated to the global industrial automation sector. Launched... - [Building Bridges: The Role of Relationships in B2B Influencer Marketing](https://www.napierb2b.com/2025/10/building-bridges-the-role-of-relationships-in-b2b-influencer-marketing/): The importance of relationships in marketing has never been more pronounced, particularly in the realm of B2B marketing and the - [Napier Passes 2025 PRCA CMS Accreditation](https://www.napierb2b.com/2025/10/napier-passes-2025-prca-cms-accreditation/): We are delighted to share that Napier has successfully passed the PR Consultants Association (PRCA) Communications Management Standard (CMS) accreditation... - [Napier is certified as one of the Best Workplaces in Advertising, Media & Marketing by Great Place to Work](https://www.napierb2b.com/2025/10/napier-is-certified-as-one-of-the-best-workplaces-in-advertising-media-marketing-by-great-place-to-work/): Napier really is great place to work. Alongside Napier being awarded globally recognised Great Place to Work Certified status, we... - [E&T magazine and the IET win at the Memcom awards](https://www.napierb2b.com/2025/10/et-magazine-and-the-iet-win-at-the-memcom-awards/): Running a publication is no small task — especially in the fast-moving world of electronics and engineering. The industry is... - [The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi](https://www.napierb2b.com/2025/10/the-geo-goldrush-how-generative-ai-is-changing-brand-visibility-leah-nurik-brandi/): As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO... - [Success for First Microelectronics UK Event](https://www.napierb2b.com/2025/09/success-for-first-microelectronics-uk-event/): Last week, the first Microelectronics event took place at the Excel in London. Featuring exhibitions, conference sessions, workshops, and product... - [Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce](https://www.napierb2b.com/2025/09/why-ai-wont-do-it-all-adobes-ai-agents-dreamforce/): In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They... - [IoT Insider Welcomes New Editor](https://www.napierb2b.com/2025/09/iot-insider-welcomes-new-editor/): IoT Insider and AutomationNews has welcomed a new Editor to its team: Lucy Barnard. Lucy will be leading the direction... - [The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk](https://www.napierb2b.com/2025/09/the-power-of-gifting-in-b2b-marketing-insights-from-ben-smith-of-reachdesk/): Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the... - [Get your Geek on with Electronics Notes](https://www.napierb2b.com/2025/09/get-your-geek-on-with-electronics-notes/): Electronics Notes has been continuing to develop its online shop and is starting to broaden out the product range. One... - [If You’re Not Testing, You’re Guessing: Why Experimentation is the Key to B2B Growth](https://www.napierb2b.com/2025/09/if-youre-not-testing-youre-guessing-why-experimentation-is-the-key-to-b2b-growth/): Experimentation is not a marketing buzzword. It is a fundamental approach to adaptation and innovation that can be the difference... - [Microelectronics UK Set for September Launch at ExCeL London](https://www.napierb2b.com/2025/09/microelectronics-uk-set-for-september-launch-at-excel-london/): A new event, Microelectronics UK, will debut on 24th–25th September 2025 at ExCeL London, bringing together the UK’s microelectronics, semiconductors,... - [A Napier Webinar: How to Change Your Marketing for the Rest of the Year](https://www.napierb2b.com/2025/09/a-napier-webinar-how-to-change-your-marketing-for-the-rest-of-the-year/): Register for Napier’s webinar and learn the simple steps that will boost performance to ensure you hit your marketing goals... - [Unlocking Data: How to Simplify Data Integrations – Data Fetcher - Andy Cloke](https://www.napierb2b.com/2025/09/unlocking-data-how-to-simplify-data-integrations-data-fetcher-andy-cloke/): For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building... - [Marking Smarter Marketing Campaigns in a Tech-Driven World](https://www.napierb2b.com/2025/09/marking-smarter-marketing-campaigns-in-a-tech-driven-world/): Listen to Mike’s recent episode of That Tech Pod, where he discusses what real success looks like—beyond clicks and leads—how... - [Electronics AI Summit Taking Place November 2025](https://www.napierb2b.com/2025/09/electronics-ai-summit-taking-place-november-2025/): Talking IoT has announced an Electronics in AI Summit, a three-day virtual gathering, taking place from11th, 12th-13th of November 2025.... - [Future Horizons: September Semiconductor Update](https://www.napierb2b.com/2025/09/future-horizons-september-semiconductor-update-2/): We’re pleased to announce this months excerpt from the Future Horizons Semiconductor Update. Check it out below for the latest... - [From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin Crowell](https://www.napierb2b.com/2025/08/from-curiosity-to-conversion-the-power-of-experimentation-kameleoon-collin-crowell/): In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America,... - [Datateam Introduce Webinar Offering for Electronics Sector](https://www.napierb2b.com/2025/08/datateam-introduce-webinar-offering-for-electronics-sector/): Datateam Business Media has announced the expansion of its webinar offering to clients in the electronics industry. With a portfolio - [Electronic Specifier Launches New Website](https://www.napierb2b.com/2025/08/electronic-specifier-launches-new-website/): Electronic Specifier has launched its redesigned website, introducing a refreshed look and improved functionality to enhance the user experience. The - [Future Horizons to Host Autumn Industry Update Webinar](https://www.napierb2b.com/2025/08/future-horizons-to-host-autumn-industry-update-webinar/): Future Horizons has announced the date for its Autumn Industry Update Webinar, which will take place on Tuesday, 16th September - [Future Horizons: August Semiconductor Update](https://www.napierb2b.com/2025/08/future-horizons-august-semiconductor-update-2/): This August, Future Horizon brings you fresh insights into the semiconductor industry. Dive into the latest market trends and outlook - [The Real ROI of AI Agents, Quizzes & Strategic Thinking](https://www.napierb2b.com/2025/08/the-real-roi-of-ai-agents-quizzes-strategic-thinking/): In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, - [Napier Shortlisted for 2025 Instrumentation and Electronics Awards - Vote Now!](https://www.napierb2b.com/2025/08/napier-shortlisted-for-2025-instrumentation-and-electronics-awards-vote-now/): We are delighted to share that Napier has been shortlisted for PR Agency of the Year in this year’s Instrumentation - [Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization](https://www.napierb2b.com/2025/08/transforming-the-customer-journey-how-funnelytics-is-redefining-funnel-visualization/): We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize... - [Vogel Launches New Aerospace & Defence Digital Platform](https://www.napierb2b.com/2025/07/vogel-launches-new-aerospace-defence-digital-platform/): Vogel Communications Group has announced the launch of their new digital aerospace and defence platform. The new site launched on - [BCF ORG Podcast - Marketing Plus with Mike Maynard](https://www.napierb2b.com/2025/07/bcf-org-podcast-marketing-plus-with-mike-maynard/): Mike Maynard recently joined the BCF ORG – The Business of Business Podcast to share insights from his marketing career - [Future Horizons: July Semiconductor Update](https://www.napierb2b.com/2025/07/future-horizons-july-semiconductor-update-2/): This month, we bring you the July edition of Future Horizon’s semiconductor report. Explore the latest insights into the current - [The Future of B2B Marketing: Trust, AI & Human Connection](https://www.napierb2b.com/2025/07/the-future-of-b2b-marketing-trust-ai-human-connection/): We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his - [A Napier Webinar: Marketing B2B Technology in Japan](https://www.napierb2b.com/2025/07/a-napier-webinar-marketing-b2b-technology-in-japan/): Register for Napier’s webinar, and discover actionable strategies for European B2B tech companies that want to connect with prospects and... - [Unlocking Demand Generation: Strategies from Alex Alexin at Insightful](https://www.napierb2b.com/2025/07/unlocking-demand-generation-strategies-from-alex-alexin-at-insightful/): Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand... - [Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys](https://www.napierb2b.com/2025/07/why-ai-falls-short-on-strategy-and-what-marketers-miss-about-customer-journeys/): In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, - [Why B2B Needs to Embrace Experimentation - Convert.com](https://www.napierb2b.com/2025/07/why-b2b-needs-to-embrace-experimentation-convert-com/): Eddie Casado, Affiliate and Technology Partnerships Manager at Convert. com, an A/B testing tool, joins the podcast to explore the... - [A Napier Webinar: Make ChatGPT Your Best Salesperson](https://www.napierb2b.com/2025/06/a-napier-webinar-make-chatgpt-your-best-salesperson/): Register for Napier’s webinar and learn how you can make ChatGPT your best salesperson and boost AI visibility for your... - [Electronic Notes Launches Online Shop](https://www.napierb2b.com/2025/06/electronic-notes-launches-online-shop/): Electronic Notes has announced the launch of its online shop covering a range of products from vintage valve mugs to - [Certified for Success: How Our Digital Team Drives Success](https://www.napierb2b.com/2025/06/how-digital-team-drives-success/): In today’s B2B marketing landscape, success relies on more than creativity, it demands mastery of platforms and developing your skills. - [Navigating the Future of Content Management - Mark Wheeler - Storyblok](https://www.napierb2b.com/2025/06/navigating-the-future-of-content-management-mark-wheeler-storyblok/): Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift - [Will Journalists Accept AI-Generated Content?](https://www.napierb2b.com/2025/06/will-journalists-accept-ai-generated-content/): We recently conducted some informal research, where we asked journalists who cover electronics, embedded and industrial automation sectors whether they - [Future Horizons: June Semiconductor Update](https://www.napierb2b.com/2025/06/future-horizons-june-semiconductor-update-2/): This month, we present the June extract of the Future Horizon’s semiconductor report. Find out more about the current outlook - [Mark Your Calendar: ECF25 Returns September 2025](https://www.napierb2b.com/2025/06/mark-your-calendar-ecf25-returns-september-2025/): On September 16th 2025, the Embedded Conference Finland returns for its 7th year, taking place at Maria 01 in Helsinki.... - [From Data to Decisions - Lars Grønnegaard - Dreamdata](https://www.napierb2b.com/2025/06/from-data-to-decisions-lars-gronnegaard-dreamdata/): Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of - [Strategy and metrics for ABM](https://www.napierb2b.com/2025/06/strategy-and-metrics-for-abm/): Account-based marketing (ABM) is no longer fashionable marketing jargon. It’s now a staple of B2B marketing. But while more companies - [Salesforce Summer Updates, Partner Tools and AI Workarounds](https://www.napierb2b.com/2025/06/salesforce-summer-updates-partner-tools-and-ai-workarounds/): In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation - [Top Tips for Successful B2B Social Media: My Notes from a Podcast Interview with Emeric Ernoult, Agorapulse](https://www.napierb2b.com/2025/06/top-tips-for-successful-b2b-social-media-my-notes-from-a-podcast-interview-with-emeric-ernoult-agorapulse/): Business-to-business companies often struggle with social media. I hear clients and prospects worry about what to post, the tone of - [Why ABM Fails – And How to Fix It](https://www.napierb2b.com/2025/06/why-abm-fails-and-how-to-fix-it/): Account-based marketing (ABM) can be a powerful instrument in a marketer’s toolbox, but it’s not a magic wand. Sure. When - [Navigating Social Media Chaos - Emerick Ernoult - Agorapulse](https://www.napierb2b.com/2025/06/navigating-social-media-chaos-emerick-ernoult-agorapulse/): Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a - [Get Your Targeting Right: Why It Matters in B2B Marketing](https://www.napierb2b.com/2025/05/get-your-targeting-right-why-it-matters-in-b2b-marketing/): In B2B marketing, who you target matters just as much as how you market. That’s why more companies are turning - [The Ojo-Yoshida Report Has Rebranded!](https://www.napierb2b.com/2025/05/the-ojo-yoshida-report-has-rebranded/): The Ojo-Yoshida Report, a well-known voice in tech journalism, has rebranded as TechSplicit, a brand dedicated to exploring the global - [Meet Napier's Head Of Content: Q&A With Phil Gibson](https://www.napierb2b.com/2025/05/meet-napiers-head-of-content-qa-with-phil-gibson/): ‘This year marked 10 years since I first started on this journey, and I haven’t really looked back. ’ Content... - [Entries For The Elektra Awards 2025 Are Now Open!](https://www.napierb2b.com/2025/05/entries-for-the-elektra-awards-2025-are-now-open/): Entries are now open for the Elektra Awards 2025, which will take place on Tuesday, 9th December at the Hilton - [elektroniknet.de Expands International Offering with Arabic-Language Segment](https://www.napierb2b.com/2025/05/elektroniknet-de-expands-international-offering-with-arabic-language-segment/): elektroniknet. de, has announced the launch of an Arabic language section, as it looks to expand its international offering. Following... - [A Napier Webinar: Attribution: The Biggest Marketing Fairytale](https://www.napierb2b.com/2025/05/a-napier-webinar-attribution-the-biggest-marketing-fairytale/): Register for Napier’s webinar and learn why attribution might not truly reflect a campaign’s success. We will cover: Attribution models... - [The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics](https://www.napierb2b.com/2025/05/the-power-of-brand-marketing-transforming-b2b-marketing-strategies-sean-adams-brand-metrics/): Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. - [Guest Blog - Kay Petermann's View On Canton Fair Visit In China](https://www.napierb2b.com/2025/05/guest-blog-kay-petermanns-view-on-canton-fair-visit-in-china/): We were delighted to receive a guest blog from Kay Petermann, Editor of IEN DACH, who discusses his visit to - [Future Horizons: May Semiconductor Update](https://www.napierb2b.com/2025/05/future-horizons-may-semiconductor-update-2/): We’re happy to share this month’s extract from the Future Horizons May report on the semiconductor market. Explore the latest - [A Napier Webinar: How to Integrate AI Into Your Marketing Campaigns](https://www.napierb2b.com/2025/05/a-napier-webinar-how-to-integrate-ai-into-your-marketing-campaigns/): Register for Napier’s webinar and discover how you can quickly and effectively integrate AI into your marketing campaigns. We will... - [Navigating the Evolving Landscape of Marketing Automation Tools](https://www.napierb2b.com/2025/05/navigating-the-evolving-landscape-of-marketing-automation-tools/): In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space, - [Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B](https://www.napierb2b.com/2025/05/harnessing-intent-data-how-to-drive-effective-b2b-campaigns-riaz-kanani-radiate-b2b/): Harnessing Intent Data: How to Drive Effective B2B Campaigns Riaz Kanani, CEO and founder of Radiate B2B returns to the - [Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn](https://www.napierb2b.com/2025/05/unlocking-abm-success-how-recotap-empowers-companies-on-linkedin/): Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes - [Empowering Marketers with AI – Sam Mallikarjunan – agent.ai](https://www.napierb2b.com/2025/04/empowering-marketers-with-ai-sam-mallikarjunan-agent-ai/): Discover how Sam Mallikarjunan, Growth Lead at agent. ai transitioned from being an AI skeptic to an advocate, and learn... - [Key Insights from HubSpot’s State of Marketing Report 2025](https://www.napierb2b.com/2025/04/key-insights-from-hubspots-state-of-marketing-report-2025/): As AI and automation technologies continue to transform the landscape, marketing is evolving faster than ever before. With tighter scrutiny - [Editor of Power Electronics News Starts Two New Series!](https://www.napierb2b.com/2025/04/editor-of-power-electronics-news-starts-two-new-series/): Maurizio Di Paolo Emilio, the Editor of Power Electronics News, recently announced the launch of two new video series, Power - [Future Horizons: April Semiconductor Update](https://www.napierb2b.com/2025/04/future-horizons-april-semiconductor-update-2/): We present this month’s excerpt from Future Horizons’ April report on the semiconductor market. Read on to discover the latest - [Challenging Attribution, Repurposing Content, and Elevating Email](https://www.napierb2b.com/2025/04/challenging-attribution-repurposing-content-and-elevating-email/): This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s - [The Power of Audience Narratives – Francesco D’Orazio – Pulsar](https://www.napierb2b.com/2025/04/the-power-of-audience-narratives-francesco-dorazio-pulsar/): Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey - [IEN Europe Marks 50 Years](https://www.napierb2b.com/2025/04/ien-europe-marks-50-years/): Congratulations to IEN Europe, which is celebrating 50 years of covering the industrial engineering industry. From originally building connections through - [Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated](https://www.napierb2b.com/2025/04/return-on-investment-or-risk-of-ignoring-gurmeet-dhaliwal-diodes-incorporated/): Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes’ approach to enhancing brand - [MVPro Media Launches North American Website](https://www.napierb2b.com/2025/04/mvpro-media-launches-north-american-website/): MVPro Media, the UK-based B2B publishing company specialising in machine vision and industrial image processing, has recently announced the launch - [If You Aren’t Growing, You’re Going Backwards…](https://www.napierb2b.com/2025/03/if-you-arent-growing-youre-going-backwards/): When I was young, my dad kept telling me that if I wasn’t getting better, then I was going backwards. - [Brands, Beats & Bytes Podcast - Seizing Opportunities & Elevating Others](https://www.napierb2b.com/2025/03/brands-beats-bytes-podcast-seizing-opportunities-elevating-others/): Mike recently joined the Brands, Beats & Bytes podcast to talk about his career journey. He shares some of his - [Electronics Weekly Launches Monthly Review Issue](https://www.napierb2b.com/2025/03/electronics-weekly-launches-monthly-review-issue/): Electronics Weekly has recently announced plans to introduce a monthly publication, replacing the current hybrid-news publication. Entitled, Electronics Weekly Review, - [Re-evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?](https://www.napierb2b.com/2025/03/re-evaluating-marketing-automation-are-you-using-your-platform-to-its-full-potential/): In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering --- # # Detailed Content ## Pages - Published: 2026-01-26 - Modified: 2026-01-28 - URL: https://www.napierb2b.com/thank-you-for-completing-the-assessment/ --- - Published: 2025-09-26 - Modified: 2025-10-21 - URL: https://www.napierb2b.com/our-people/phebe-williams-marketing-specialist/ --- - Published: 2025-09-09 - Modified: 2025-10-21 - URL: https://www.napierb2b.com/strategy-and-messaging-workshops/ --- - Published: 2025-07-22 - Modified: 2025-08-04 - URL: https://www.napierb2b.com/content-distribution/ --- - Published: 2025-06-10 - Modified: 2025-11-27 - URL: https://www.napierb2b.com/resources/everything-you-need-to-know-about-inbound-marketing/ --- - Published: 2025-03-25 - Modified: 2025-04-03 - URL: https://www.napierb2b.com/marketing-b2b-technology-podcast-guests/ --- - Published: 2025-03-21 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/jessica-de-lord-pr-apprentice/ --- - Published: 2024-10-23 - Modified: 2024-10-25 - URL: https://www.napierb2b.com/technology-marketing/podcast-production/ --- - Published: 2024-09-10 - Modified: 2024-09-24 - URL: https://www.napierb2b.com/technology-marketing/nurturing-and-engagement/ --- - Published: 2024-09-10 - Modified: 2024-09-24 - URL: https://www.napierb2b.com/technology-marketing/opportunity-generation/ --- - Published: 2024-09-03 - Modified: 2025-12-03 - URL: https://www.napierb2b.com/raising-product-awareness-with-a-digital-press-conference/ - Tags: PR and Media Relations for B2B Tech - Categories: Awareness Engaging European media through a successful virtual launch that secured top-tier attendance, interviews, and strong EMEA coverage. --- - Published: 2024-07-30 - Modified: 2024-08-14 - URL: https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency-sector-specific/ --- - Published: 2024-06-25 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/maddie-legg-marketing-specialist/ --- - Published: 2024-05-14 - Modified: 2024-08-06 - URL: https://www.napierb2b.com/napier-the-awareness-to-opportunity-agency/ --- - Published: 2024-04-17 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/our-results/engaging-german-media/ - Tags: Napier Client News - Categories: Awareness Strengthening Vicor’s German media relationships through a successful editor lunch that delivered top-tier coverage and renewed engagement. --- - Published: 2024-02-21 - Modified: 2024-02-26 - URL: https://www.napierb2b.com/overcoming-marketing-challenges-in-the-pneumatic-sector/ --- - Published: 2024-01-03 - Modified: 2024-01-03 - URL: https://www.napierb2b.com/privacy-notice/ --- - Published: 2024-01-03 - Modified: 2024-01-03 - URL: https://www.napierb2b.com/cookie-notice/ --- - Published: 2023-12-04 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/meg-magrath-account-director/ --- - Published: 2023-10-13 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/driving-demand-in-the-food-and-beverage-industry/ - Tags: case study - lead generation, case study - content creation, case study - industrial - Categories: Awareness, ABB case studies Driving demand with a high-performing multi-channel eBook campaign that delivered exceptional CTRs and strong lead generation. --- - Published: 2023-08-07 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/utilising-public-relations-to-build-brand-awareness/ - Tags: case study - pr, case study - industrial - Categories: Awareness Building visibility through thought leadership, media outreach, and extensive coverage that strengthened brand perception. --- - Published: 2023-06-19 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/building-strategic-messaging-across-emea-and-usa/ - Tags: case study - pr, case study - industrial - Categories: Awareness Boosting global awareness with strong press exposure, above industry average email and social campaigns, targeted ABM, and standout Edge AI thought leadership. --- - Published: 2023-06-05 - Modified: 2025-03-25 - URL: https://www.napierb2b.com/podcasts/ --- - Published: 2022-12-20 - Modified: 2023-02-17 - URL: https://www.napierb2b.com/b2b-marketing-recession/ --- - Published: 2022-11-29 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/our-people/saffron-wall-finance-administrator/ --- - Published: 2022-11-29 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/alison-blakey-pr-specialist/ --- - Published: 2022-11-29 - Modified: 2022-11-29 - URL: https://www.napierb2b.com/our-people/laura-baker-account-manager/ --- - Published: 2022-11-25 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/elaine-hodson-account-director/ --- - Published: 2022-09-22 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/eden-shelley-account-manager/ --- - Published: 2022-09-22 - Modified: 2023-02-17 - URL: https://www.napierb2b.com/neesham-public-relations/ --- - Published: 2022-07-08 - Modified: 2022-07-08 - URL: https://www.napierb2b.com/marketing-roi-calculator/ --- - Published: 2022-05-20 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/amelia-durman-talent-acquisition/ --- - Published: 2022-03-09 - Modified: 2023-08-25 - URL: https://www.napierb2b.com/napier-b2b-expo-2022/ --- - Published: 2022-02-18 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/david-cunningham-account-manager/ --- - Published: 2022-02-18 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/tristan-van-den-berg-account-manager/ --- - Published: 2022-02-14 - Modified: 2022-09-16 - URL: https://www.napierb2b.com/technology-marketing/turtl-interactive-content-creation/ --- - Published: 2022-02-07 - Modified: 2023-08-23 - URL: https://www.napierb2b.com/lookpro/ --- - Published: 2022-01-20 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/raising-awareness-and-generating-leads-via-a-webinar-product-launch/ - Categories: PR Case Study --- - Published: 2021-10-31 - Modified: 2025-11-27 - URL: https://www.napierb2b.com/ --- - Published: 2021-10-04 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/elana-bryan-client-services-manager/ --- - Published: 2021-09-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/natasha-websdale-digital-marketing-specialist/ --- - Published: 2021-09-14 - Modified: 2025-10-28 - URL: https://www.napierb2b.com/napiers-awards/ --- - Published: 2021-05-18 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/high-quality-coverage-digital-press-conference/ - Categories: Awareness Driving strong EMEA engagement with a high-attendance virtual press launch that secured top-tier interviews and extensive pan-European coverage. --- - Published: 2021-05-18 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/customer-case-study-high-quality-content-coverage/ - Tags: case study - pr, case study - industrial - Categories: Awareness Showcasing innovation through a customer-led story that delivered major pan-European coverage, multi-format content, and strong editorial engagement. --- - Published: 2021-04-13 - Modified: 2021-09-07 - URL: https://www.napierb2b.com/napiers-four-step-process-2/ --- - Published: 2021-04-08 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/chris-corfield-director/ --- - Published: 2021-03-30 - Modified: 2021-08-20 - URL: https://www.napierb2b.com/resources/marketing-automation-software-selector/how-the-marketing-automation-software-advisor-works/ --- - Published: 2021-03-18 - Modified: 2023-08-18 - URL: https://www.napierb2b.com/resources/marketing-automation-software-selector/ --- - Published: 2021-03-15 - Modified: 2021-04-02 - URL: https://www.napierb2b.com/resources/abm-advisor/how-the-abm-advisor-works/ --- - Published: 2021-03-09 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/resources/abm-advisor/ --- - Published: 2021-02-22 - Modified: 2021-02-22 - URL: https://www.napierb2b.com/napiers-four-step-process/ --- - Published: 2021-02-16 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/developing-technical-content-launch-of-robot/ - Tags: case study - content creation, case study - industrial - Categories: Awareness, ABB case studies Supporting the launch of a new robot with high-impact collateral that drove standout feedback, engagement, and market visibility. --- - Published: 2021-01-06 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/developing-high-value-content-to-secure-coverage/ - Categories: Awareness Maximising impact from a case study with pan-regional coverage and strengthened customer relationships through strategic content and targeted outreach. --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/helen-greenhead-head-of-digital/ --- - Published: 2020-12-16 - Modified: 2022-05-23 - URL: https://www.napierb2b.com/our-people/tom-walker-design-manager/ --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/ross-edmonds-senior-graphic-designer/ --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/dawn-white-senior-account-manager/ --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/claire-shore-account-executive/ --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/nesbert-musuwo-account-manager/ --- - Published: 2020-12-16 - Modified: 2020-12-16 - URL: https://www.napierb2b.com/our-people/debbie-armitage-pa-office-manager/ --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/ian-jarrett-managing-director/ --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/ed-neale-associate-director/ --- - Published: 2020-12-16 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/phil-gibson-head-of-content-development/ --- - Published: 2020-12-16 - Modified: 2023-06-26 - URL: https://www.napierb2b.com/our-people/kevin-tasker-senior-content-developer/ --- - Published: 2020-10-29 - Modified: 2025-01-15 - URL: https://www.napierb2b.com/webinars/ --- - Published: 2020-09-14 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/farnell-brand-awareness-content/ - Tags: Napier Client News, case study - content creation, case study - pr - Categories: Awareness Creating an interview book that boosted embedded market authority, drove multichannel reach, and strengthened key supplier relationships. --- - Published: 2020-09-14 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/generating-leads-and-increasing-awareness-with-a-webinar/ - Tags: Lead Generation Techniques and Strategies, Webinars and Webinar Technology - Categories: Lead Generation Exceeding webinar goals with a multi-channel campaign that delivered 590+ registrants and 150 new contacts through email, media, ads, and LinkedIn outreach. --- - Published: 2020-09-04 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/industrial-engineering-media-news/ --- - Published: 2020-09-04 - Modified: 2020-09-11 - URL: https://www.napierb2b.com/technology-trends-blog/ --- - Published: 2020-08-28 - Modified: 2020-12-04 - URL: https://www.napierb2b.com/about-armitage-communications/ --- - Published: 2020-08-28 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/about-peter-bush-communications/ --- - Published: 2020-08-28 - Modified: 2020-09-01 - URL: https://www.napierb2b.com/who-is-peter-bush/ --- - Published: 2020-08-13 - Modified: 2021-08-20 - URL: https://www.napierb2b.com/technology-marketing/virtual-trade-shows/ --- - Published: 2020-07-14 - Modified: 2025-07-11 - URL: https://www.napierb2b.com/contact-napier/our-global-network/ --- - Published: 2020-05-12 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/natasha-le-marquand-senior-account-manager/ --- - Published: 2020-04-27 - Modified: 2023-12-08 - URL: https://www.napierb2b.com/covid/ --- - Published: 2020-03-19 - Modified: 2021-02-04 - URL: https://www.napierb2b.com/create-your-marketing-automation-naming-convention/ --- - Published: 2020-01-03 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/technology-marketing/sales-enablement/ --- - Published: 2020-01-03 - Modified: 2025-01-07 - URL: https://www.napierb2b.com/marketing-challenges-solved/ --- - Published: 2019-12-18 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/account-manager-job-description/ --- - Published: 2019-12-10 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/callie-bingley-account-director/ - Tags: news about napier --- - Published: 2019-12-04 - Modified: 2020-02-19 - URL: https://www.napierb2b.com/senior-pr-and-marketing-account-manager-europe-job-description/ - Tags: news about napier --- - Published: 2019-11-12 - Modified: 2025-10-02 - URL: https://www.napierb2b.com/our-people/clive-over-vp-gm-napier-usa/ --- - Published: 2019-09-04 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/our-people/hayden-reader-digital-marketing-specialist/ --- - Published: 2019-05-15 - Modified: 2021-08-20 - URL: https://www.napierb2b.com/napier-creds/ --- - Published: 2019-05-14 - Modified: 2021-07-20 - URL: https://www.napierb2b.com/armitage-communications/ --- - Published: 2019-05-13 - Modified: 2025-06-18 - URL: https://www.napierb2b.com/account-based-marketing/ --- - Published: 2019-04-25 - Modified: 2019-05-10 - URL: https://www.napierb2b.com/more-about-napier/ --- - Published: 2019-03-28 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/increasing-engagement-with-a-selfie-competition/ - Categories: Engagement Boosting brand engagement with a creative awards-night selfie competition that drove social interaction, widened reach, and strengthened event presence. --- - Published: 2019-03-28 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/driving-leads-through-account-based-marketing/ - Tags: case study - lead generation - Categories: Awareness Building targeted engagement with an ABM campaign that delivered awareness, precise account reach, and a key sales-qualified lead within a week. --- - Published: 2019-03-28 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/acquiring-leads-and-product-data-through-a-survey/ - Categories: Lead Generation Designing a survey to target professional design engineers that generated nearly 600 responses and added 300+ contacts to Farnell’s list. --- - Published: 2019-01-11 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/ab-testing-is-the-difference-statistically-significant/ --- - Published: 2018-12-13 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/danielle-robertshaw-account-administration-executive/ --- - Published: 2018-12-13 - Modified: 2025-09-12 - URL: https://www.napierb2b.com/patryk-duda-senior-it-engineer/ --- - Published: 2018-12-06 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/developing-sales-video-campaign/ - Categories: Engagement Supporting sales with an animated product video that clearly communicated key benefits and became a widely used tool for pitches and brand awareness. --- - Published: 2018-12-05 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/gas-safety-infographic-campaign/ - Categories: Awareness Creating a powerful safety infographic that drove strong engagement across technical audiences and expanded visibility through an animated version. --- - Published: 2018-12-04 - Modified: 2025-12-09 - URL: https://www.napierb2b.com/enhancing-exhibition-look-feel-towards-brand-awareness/ - Categories: Awareness Enhancing event presence with stand videos and graphics that boosted brand visibility and led to continued support for major industry exhibitions. --- - Published: 2018-11-14 - Modified: 2023-07-14 - URL: https://www.napierb2b.com/resources-napiermarketingtools/ --- - Published: 2018-11-06 - Modified: 2020-08-26 - URL: https://www.napierb2b.com/resources/google-analytics-link-generator/ --- - Published: 2018-11-06 - Modified: 2022-03-18 - URL: https://www.napierb2b.com/resources/smart-objective-generator/ --- - Published: 2018-10-22 - Modified: 2023-08-17 - URL: https://www.napierb2b.com/linkedin-everything-you-need-to-know-to-succeed/ --- --- ## Posts - Published: 2026-01-30 - Modified: 2026-01-30 - URL: https://www.napierb2b.com/2026/01/the-future-of-b2b-buyer-experiences-abm-ai-and-personalization-katie-jones-pathfactory/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: Lead Generation Techniques and Strategies, ABM, media page podcasts, artificial intelligence in B2B marketing - Authors: Natasha Websdale --- - Published: 2026-01-28 - Modified: 2026-01-28 - URL: https://www.napierb2b.com/2026/01/electronics-weekly-announces-two-new-virtual-events-for-2026/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications - Authors: Phebe Williams --- - Published: 2026-01-26 - Modified: 2026-01-29 - URL: https://www.napierb2b.com/2026/01/process-engineering-magazine-and-process-control-magazine-will-merge-to-create-process-control-engineering/ - Categories: Electronics Media News - Tags: Editor News and Updates, UK and British Technology Publications - Authors: Phebe Williams --- - Published: 2026-01-22 - Modified: 2026-01-22 - URL: https://www.napierb2b.com/2026/01/women-leaders-in-electronics-returns-in-april-2026/ - Categories: Electronics Media News - Tags: B2B Technology Awards, Shows and Events for B2B Tech, UK and British Technology Publications - Authors: Phebe Williams --- - Published: 2026-01-21 - Modified: 2026-01-28 - URL: https://www.napierb2b.com/2026/01/navigating-the-ai-gold-rush-insights-on-marketing-automation-in-2026/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Automation Moment Podcast, AI Tools - Authors: Natasha Websdale --- - Published: 2026-01-20 - Modified: 2026-01-20 - URL: https://www.napierb2b.com/2026/01/tim-global-media-announces-uk-ireland-leadership-transition/ - Categories: Electronics Media News - Tags: Editor News and Updates, Europe and Pan-European Technology Publications, UK and British Technology Publications, Digital Magazines and Print Publications - Authors: Phebe Williams --- - Published: 2026-01-15 - Modified: 2026-01-20 - URL: https://www.napierb2b.com/2026/01/future-horizons-january-semiconductor-update/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Phebe Williams --- - Published: 2026-01-15 - Modified: 2026-01-15 - URL: https://www.napierb2b.com/2026/01/human-vs-ai-machine/ - Categories: Marketing Blog - Tags: Napier Webinar, AI and Marketing Tools Webinars - Authors: Hannah Kelly --- - Published: 2026-01-14 - Modified: 2026-01-28 - URL: https://www.napierb2b.com/2026/01/stop-burning-cash-a-quick-step-guide-to-hyper-targeting-specialist-engineers-on-linkedin/ - Categories: Marketing Blog - Authors: David Cunningham --- - Published: 2026-01-12 - Modified: 2026-01-12 - URL: https://www.napierb2b.com/2026/01/transforming-b2b-marketing-with-data-driven-insights-alexandra-szynkarski-amplitude/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts - Authors: Natasha Websdale --- - Published: 2026-01-09 - Modified: 2026-01-28 - URL: https://www.napierb2b.com/2026/01/b2b-tech-pr-agency-evaluation-how-to-avoid-resource-drain-and-maximize-value/ - Categories: Marketing Blog - Tags: Marketing Strategy and Planning - Authors: David Cunningham --- - Published: 2026-01-05 - Modified: 2026-01-28 - URL: https://www.napierb2b.com/2026/01/saas-pr-agency-for-semiconductor-companies/ - Categories: Marketing Blog - Tags: B2B Technology Marketing Strategy, Marketing Strategy and Planning - Authors: David Cunningham --- - Published: 2025-12-17 - Modified: 2026-01-20 - URL: https://www.napierb2b.com/2025/12/why-vetting-and-choosing-a-technical-pr-agency-is-and-should-be-difficult/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology, PR and Media Relations for B2B Tech - Authors: David Cunningham --- - Published: 2025-12-16 - Modified: 2025-12-16 - URL: https://www.napierb2b.com/2025/12/the-future-of-marketing-andrea-rosi-statsocial/ - Categories: Marketing Blog, News About Napier - Tags: media page podcasts - Authors: Natasha Websdale --- - Published: 2025-11-27 - Modified: 2025-12-11 - URL: https://www.napierb2b.com/2025/11/wmg-publishing-acquires-key-north-american-titles-from-mmg-publishing/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, UK and British Technology Publications, USA and American Publications, Digital Magazines and Print Publications - Authors: Phebe Williams --- - Published: 2025-11-27 - Modified: 2025-11-27 - URL: https://www.napierb2b.com/2025/11/magyar-elektronika-to-suspend-magazine-activity-at-the-end-of-the-year/ - Categories: Electronics Media News - Tags: Editor News and Updates, Europe and Pan-European Technology Publications - Authors: Phebe Williams --- - Published: 2025-11-26 - Modified: 2026-01-20 - URL: https://www.napierb2b.com/2025/11/marketing-automation-is-easy/ - Categories: Marketing Blog - Tags: Marketing Automation for B2B Technology, PR and Media Relations for B2B Tech - Authors: David Cunningham --- - Published: 2025-11-25 - Modified: 2025-11-24 - URL: https://www.napierb2b.com/2025/11/introducing-the-enforce-tac-conference-2026/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Electronics - Authors: Phebe Williams --- - Published: 2025-11-24 - Modified: 2025-11-24 - URL: https://www.napierb2b.com/2025/11/future-horizons-november-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Phebe Williams --- - Published: 2025-11-21 - Modified: 2025-11-21 - URL: https://www.napierb2b.com/2025/11/why-b2b-needs-its-own-social-media-platform-adi-krysler-oktopost/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: Social Media for B2B Marketers, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques, digital marketing, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-11-21 - Modified: 2025-11-27 - URL: https://www.napierb2b.com/2025/11/eetech-acquires-datasheets-com/ - Categories: Electronics Media News - Tags: Electronics - Authors: Phebe Williams --- - Published: 2025-11-04 - Modified: 2025-11-04 - URL: https://www.napierb2b.com/2025/11/mastering-social-media-in-b2b-emily-thompson-coschedule/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: Social Media for B2B Marketers, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques, digital marketing, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-10-30 - Modified: 2025-11-17 - URL: https://www.napierb2b.com/2025/10/metalmakina-and-hydraulic-pneumatic-magazines-strengthen-their-global-presence/ - Categories: Industrial Media - Tags: Europe and Pan-European Technology Publications - Authors: Phebe Williams --- - Published: 2025-10-29 - Modified: 2025-10-30 - URL: https://www.napierb2b.com/2025/10/get-involved-in-date-2026-verona-awaits/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech - Authors: Phebe Williams --- - Published: 2025-10-28 - Modified: 2025-10-28 - URL: https://www.napierb2b.com/2025/10/the-role-of-video-in-engaging-customers-rs-raghavan-animaker/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: digital marketing, content marketing, media page podcasts, AI Tools - Authors: Natasha Websdale --- - Published: 2025-10-23 - Modified: 2025-10-23 - URL: https://www.napierb2b.com/2025/10/the-next-phase-of-marketing-automation-lessons-from-dreamforce-and-hubspot/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Strategy and Planning, industry trends, Marketing Automation Moment Podcast - Authors: Hannah Kelly --- - Published: 2025-10-21 - Modified: 2025-11-17 - URL: https://www.napierb2b.com/2025/10/bodos-wide-bandgap-event-returns-to-munich-this-december/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Shows and Events for B2B Tech - Authors: Phebe Williams --- - Published: 2025-10-18 - Modified: 2025-10-29 - URL: https://www.napierb2b.com/2025/10/future-horizons-october-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Phebe Williams --- - Published: 2025-10-17 - Modified: 2025-11-17 - URL: https://www.napierb2b.com/2025/10/star-media-services-launches-new-industrial-automation-publication/ - Categories: Industrial Media - Tags: UK and British Technology Publications, Websites for B2B Technology - Authors: Phebe Williams --- - Published: 2025-10-15 - Modified: 2025-09-25 - URL: https://www.napierb2b.com/2025/10/building-bridges-the-role-of-relationships-in-b2b-influencer-marketing/ - Categories: Marketing Blog - Tags: PR and Media Relations for B2B Tech - Authors: David Cunningham --- - Published: 2025-10-14 - Modified: 2025-10-29 - URL: https://www.napierb2b.com/2025/10/napier-passes-2025-prca-cms-accreditation/ - Categories: News About Napier - Tags: news about napier - Authors: Phebe Williams --- - Published: 2025-10-14 - Modified: 2025-11-17 - URL: https://www.napierb2b.com/2025/10/napier-is-certified-as-one-of-the-best-workplaces-in-advertising-media-marketing-by-great-place-to-work/ - Categories: News About Napier - Tags: news about napier - Authors: Phebe Williams --- - Published: 2025-10-10 - Modified: 2025-11-17 - URL: https://www.napierb2b.com/2025/10/et-magazine-and-the-iet-win-at-the-memcom-awards/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, UK and British Technology Publications - Authors: Phebe Williams --- - Published: 2025-10-10 - Modified: 2025-10-28 - URL: https://www.napierb2b.com/2025/10/the-geo-goldrush-how-generative-ai-is-changing-brand-visibility-leah-nurik-brandi/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: SEO for B2B Technology Marketers, digital marketing, media page podcasts, AI Tools - Authors: Natasha Websdale --- - Published: 2025-09-29 - Modified: 2025-09-29 - URL: https://www.napierb2b.com/2025/09/success-for-first-microelectronics-uk-event/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications - Authors: Hannah Kelly --- - Published: 2025-09-26 - Modified: 2025-09-26 - URL: https://www.napierb2b.com/2025/09/why-ai-wont-do-it-all-adobes-ai-agents-dreamforce/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, Marketing Strategy and Planning, Marketing Automation Moment Podcast - Authors: Hannah Kelly --- - Published: 2025-09-26 - Modified: 2025-09-26 - URL: https://www.napierb2b.com/2025/09/iot-insider-welcomes-new-editor/ - Categories: Electronics Media News - Tags: Editor News and Updates, Europe and Pan-European Technology Publications - Authors: Hannah Kelly --- - Published: 2025-09-25 - Modified: 2025-09-25 - URL: https://www.napierb2b.com/2025/09/the-power-of-gifting-in-b2b-marketing-insights-from-ben-smith-of-reachdesk/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, digital marketing, media page podcasts - Authors: Hannah Kelly --- - Published: 2025-09-24 - Modified: 2025-09-24 - URL: https://www.napierb2b.com/2025/09/get-your-geek-on-with-electronics-notes/ - Categories: Electronics Media News - Tags: UK and British Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-09-22 - Modified: 2025-09-25 - URL: https://www.napierb2b.com/2025/09/if-youre-not-testing-youre-guessing-why-experimentation-is-the-key-to-b2b-growth/ - Categories: Marketing Blog - Tags: digital marketing - Authors: David Cunningham --- - Published: 2025-09-19 - Modified: 2025-09-19 - URL: https://www.napierb2b.com/2025/09/microelectronics-uk-set-for-september-launch-at-excel-london/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, UK and British Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-09-18 - Modified: 2025-09-18 - URL: https://www.napierb2b.com/2025/09/a-napier-webinar-how-to-change-your-marketing-for-the-rest-of-the-year/ - Categories: Marketing Blog, News About Napier - Tags: Napier Webinar, Marketing Strategy and Planning Webinars - Authors: Natasha Websdale --- - Published: 2025-09-17 - Modified: 2025-09-17 - URL: https://www.napierb2b.com/2025/09/unlocking-data-how-to-simplify-data-integrations-data-fetcher-andy-cloke/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: media page podcasts - Authors: Natasha Websdale --- - Published: 2025-09-17 - Modified: 2025-09-17 - URL: https://www.napierb2b.com/2025/09/marking-smarter-marketing-campaigns-in-a-tech-driven-world/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts - Authors: Natasha Websdale --- - Published: 2025-09-16 - Modified: 2025-09-19 - URL: https://www.napierb2b.com/2025/09/electronics-ai-summit-taking-place-november-2025/ - Categories: Electronics Media News, Industrial Media - Tags: Shows and Events for B2B Tech - Authors: Megan Baggiony-Taylor --- - Published: 2025-09-12 - Modified: 2025-09-19 - URL: https://www.napierb2b.com/2025/09/future-horizons-september-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Megan Baggiony-Taylor --- - Published: 2025-08-28 - Modified: 2025-09-08 - URL: https://www.napierb2b.com/2025/08/from-curiosity-to-conversion-the-power-of-experimentation-kameleoon-collin-crowell/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: B2B Advertising Strategies and Techniques, Marketing Strategy and Planning, digital marketing, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-08-27 - Modified: 2025-08-27 - URL: https://www.napierb2b.com/2025/08/datateam-introduce-webinar-offering-for-electronics-sector/ - Categories: Electronics Media News - Tags: UK and British Technology Publications - Authors: Hannah Kelly --- - Published: 2025-08-27 - Modified: 2025-08-27 - URL: https://www.napierb2b.com/2025/08/electronic-specifier-launches-new-website/ - Categories: Electronics Media News - Tags: UK and British Technology Publications, Websites for B2B Technology - Authors: Hannah Kelly --- - Published: 2025-08-19 - Modified: 2025-08-27 - URL: https://www.napierb2b.com/2025/08/future-horizons-to-host-autumn-industry-update-webinar/ - Categories: Electronics Media News - Tags: UK and British Technology Publications - Authors: Hannah Kelly --- - Published: 2025-08-12 - Modified: 2025-08-27 - URL: https://www.napierb2b.com/2025/08/future-horizons-august-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Megan Baggiony-Taylor --- - Published: 2025-08-12 - Modified: 2025-08-12 - URL: https://www.napierb2b.com/2025/08/the-real-roi-of-ai-agents-quizzes-strategic-thinking/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, Marketing Automation for B2B Technology, Marketing Automation Moment Podcast - Authors: Hannah Kelly --- - Published: 2025-08-06 - Modified: 2025-08-06 - URL: https://www.napierb2b.com/2025/08/napier-shortlisted-for-2025-instrumentation-and-electronics-awards-vote-now/ - Categories: News About Napier, Electronics Media News - Tags: B2B Technology Awards, news about napier, Napier Celebrations - Authors: Megan Baggiony-Taylor --- - Published: 2025-08-01 - Modified: 2025-09-17 - URL: https://www.napierb2b.com/2025/08/transforming-the-customer-journey-how-funnelytics-is-redefining-funnel-visualization/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, digital marketing, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-07-31 - Modified: 2025-08-28 - URL: https://www.napierb2b.com/2025/07/vogel-launches-new-aerospace-defence-digital-platform/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications, Electronics - Authors: Megan Baggiony-Taylor --- - Published: 2025-07-24 - Modified: 2025-07-24 - URL: https://www.napierb2b.com/2025/07/bcf-org-podcast-marketing-plus-with-mike-maynard/ - Categories: Marketing Blog, News About Napier - Tags: Third Party Podcasts - Authors: Natasha Websdale --- - Published: 2025-07-23 - Modified: 2025-07-23 - URL: https://www.napierb2b.com/2025/07/future-horizons-july-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Megan Baggiony-Taylor --- - Published: 2025-07-23 - Modified: 2025-07-23 - URL: https://www.napierb2b.com/2025/07/the-future-of-b2b-marketing-trust-ai-human-connection/ - Categories: Podcast, Marketing Blog, News About Napier - Tags: B2B Technology Marketing Strategy, media page podcasts, B2B Technology Awards, Branding Strategies for B2B Tech Marketers - Authors: Hannah Kelly --- - Published: 2025-07-21 - Modified: 2025-09-17 - URL: https://www.napierb2b.com/2025/07/a-napier-webinar-marketing-b2b-technology-in-japan/ - Categories: Marketing Blog, News About Napier - Tags: Napier Webinar, Marketing Strategy and Planning Webinars - Authors: Natasha Websdale --- - Published: 2025-07-10 - Modified: 2025-09-17 - URL: https://www.napierb2b.com/2025/07/unlocking-demand-generation-strategies-from-alex-alexin-at-insightful/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, Lead Generation Techniques and Strategies, Marketing Strategy and Planning, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-07-04 - Modified: 2025-08-04 - URL: https://www.napierb2b.com/2025/07/why-ai-falls-short-on-strategy-and-what-marketers-miss-about-customer-journeys/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques, artificial intelligence in B2B marketing, Marketing Automation Moment Podcast - Authors: Hannah Kelly --- - Published: 2025-07-01 - Modified: 2025-07-01 - URL: https://www.napierb2b.com/2025/07/why-b2b-needs-to-embrace-experimentation-convert-com/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: digital marketing, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-06-26 - Modified: 2025-06-26 - URL: https://www.napierb2b.com/2025/06/a-napier-webinar-make-chatgpt-your-best-salesperson/ - Categories: Marketing Blog - Tags: Napier Webinar, AI and Marketing Tools Webinars - Authors: Hannah Kelly --- - Published: 2025-06-26 - Modified: 2025-06-26 - URL: https://www.napierb2b.com/2025/06/electronic-notes-launches-online-shop/ - Categories: Electronics Media News - Tags: UK and British Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-06-25 - Modified: 2025-06-26 - URL: https://www.napierb2b.com/2025/06/how-digital-team-drives-success/ - Categories: Marketing Blog, News About Napier - Tags: digital marketing, Napier Certifications - Authors: Megan Baggiony-Taylor --- - Published: 2025-06-23 - Modified: 2025-06-26 - URL: https://www.napierb2b.com/2025/06/navigating-the-future-of-content-management-mark-wheeler-storyblok/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: B2B copywriting, media page podcasts - Authors: Jessica De Lord --- - Published: 2025-06-19 - Modified: 2025-06-30 - URL: https://www.napierb2b.com/2025/06/will-journalists-accept-ai-generated-content/ - Categories: Marketing Blog - Authors: Mike Maynard --- - Published: 2025-06-17 - Modified: 2025-06-25 - URL: https://www.napierb2b.com/2025/06/future-horizons-june-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Megan Baggiony-Taylor --- - Published: 2025-06-13 - Modified: 2025-06-25 - URL: https://www.napierb2b.com/2025/06/mark-your-calendar-ecf25-returns-september-2025/ - Categories: Electronics Media News - Tags: Shows and Events for B2B Tech, Finland and Finnish Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-06-11 - Modified: 2025-06-23 - URL: https://www.napierb2b.com/2025/06/from-data-to-decisions-lars-gronnegaard-dreamdata/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: Direct Marketing Strategies and Tactics, B2B Technology Marketing Strategy, Measurement of B2B Technology PR & Marketing, digital marketing, media page podcasts, Data - Authors: Hannah Kelly --- - Published: 2025-06-09 - Modified: 2025-06-30 - URL: https://www.napierb2b.com/2025/06/strategy-and-metrics-for-abm/ - Categories: Marketing Blog - Tags: ABM - Authors: David Cunningham --- - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://www.napierb2b.com/2025/06/salesforce-summer-updates-partner-tools-and-ai-workarounds/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: Marketing Automation Moment Podcast, Branding Strategies for B2B Tech Marketers, Email Marketing for B2B Technology, Inbound Marketing for B2B Technology, Marketing Strategy and Planning, digital marketing, content marketing - Authors: Hannah Kelly --- - Published: 2025-06-05 - Modified: 2025-06-11 - URL: https://www.napierb2b.com/2025/06/top-tips-for-successful-b2b-social-media-my-notes-from-a-podcast-interview-with-emeric-ernoult-agorapulse/ - Categories: Marketing Blog - Tags: podcasts, Interviews with Napier - Authors: Mike Maynard --- - Published: 2025-06-05 - Modified: 2025-06-30 - URL: https://www.napierb2b.com/2025/06/why-abm-fails-and-how-to-fix-it/ - Categories: Marketing Blog, News About Napier - Tags: ABM, digital marketing - Authors: David Cunningham --- - Published: 2025-06-02 - Modified: 2025-06-09 - URL: https://www.napierb2b.com/2025/06/navigating-social-media-chaos-emerick-ernoult-agorapulse/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: Social Media for B2B Marketers, Inbound Marketing for B2B Technology, Social Media for B2B Marketers. B2B Advertising Strategies and Techniques, digital marketing, media page podcasts - Authors: Hannah Kelly --- - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://www.napierb2b.com/2025/05/get-your-targeting-right-why-it-matters-in-b2b-marketing/ - Categories: Marketing Blog - Tags: ABM - Authors: Natasha Websdale --- - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/the-ojo-yoshida-report-has-rebranded/ - Categories: Electronics Media News - Tags: USA and American Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-05-27 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/meet-napiers-head-of-content-qa-with-phil-gibson/ - Categories: Marketing Blog, News About Napier - Tags: PR and Media Relations for B2B Tech, news about napier, Interviews with Napier, Napier Q&A - Authors: Megan Baggiony-Taylor --- - Published: 2025-05-23 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/entries-for-the-elektra-awards-2025-are-now-open/ - Categories: Electronics Media News - Tags: B2B Technology Awards, UK and British Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://www.napierb2b.com/2025/05/elektroniknet-de-expands-international-offering-with-arabic-language-segment/ - Categories: Electronics Media News - Tags: Germany and German Tech Publications - Authors: Nesbert Musuwo --- - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://www.napierb2b.com/2025/05/a-napier-webinar-attribution-the-biggest-marketing-fairytale/ - Categories: Marketing Blog, News About Napier - Tags: Napier Webinar, Marketing Tactics Webinars - Authors: Natasha Websdale --- - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://www.napierb2b.com/2025/05/the-power-of-brand-marketing-transforming-b2b-marketing-strategies-sean-adams-brand-metrics/ - Categories: Marketing Blog, News About Napier - Tags: Branding Strategies for B2B Tech Marketers, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-05-20 - Modified: 2025-05-28 - URL: https://www.napierb2b.com/2025/05/guest-blog-kay-petermanns-view-on-canton-fair-visit-in-china/ - Categories: Electronics Media News - Tags: Europe and Pan-European Technology Publications, Guest blog - Authors: Megan Baggiony-Taylor --- - Published: 2025-05-16 - Modified: 2025-05-16 - URL: https://www.napierb2b.com/2025/05/future-horizons-may-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Megan Baggiony-Taylor --- - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.napierb2b.com/2025/05/a-napier-webinar-how-to-integrate-ai-into-your-marketing-campaigns/ - Categories: Marketing Blog, News About Napier - Tags: AI and Marketing Tools Webinars, digital marketing, Napier Webinar - Authors: Natasha Websdale --- - Published: 2025-05-13 - Modified: 2025-06-09 - URL: https://www.napierb2b.com/2025/05/navigating-the-evolving-landscape-of-marketing-automation-tools/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: B2B Advertising Strategies and Techniques, Email Marketing for B2B Technology, Inbound Marketing for B2B Technology, Webinars and Webinar Technology, digital marketing, Marketing Automation Moment Podcast - Authors: Natasha Websdale --- - Published: 2025-05-12 - Modified: 2025-06-09 - URL: https://www.napierb2b.com/2025/05/harnessing-intent-data-how-to-drive-effective-b2b-campaigns-riaz-kanani-radiate-b2b/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: media page podcasts, Direct Marketing Strategies and Tactics, AdWords and Paid Search Marketing, B2B Buyers' Journey and the Sales Funnel, Inbound Marketing for B2B Technology, ABM, digital marketing - Authors: Natasha Websdale --- - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://www.napierb2b.com/2025/05/unlocking-abm-success-how-recotap-empowers-companies-on-linkedin/ - Categories: Marketing Blog, News About Napier - Tags: B2B Advertising Strategies and Techniques, ABM, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://www.napierb2b.com/2025/04/empowering-marketers-with-ai-sam-mallikarjunan-agent-ai/ - Categories: Marketing Blog, News About Napier - Authors: Natasha Websdale --- - Published: 2025-04-29 - Modified: 2025-04-30 - URL: https://www.napierb2b.com/2025/04/key-insights-from-hubspots-state-of-marketing-report-2025/ - Categories: Marketing Blog - Tags: Industry Analysts, HubSpot and B2B Technology - Authors: Jessica De Lord --- - Published: 2025-04-22 - Modified: 2025-04-29 - URL: https://www.napierb2b.com/2025/04/editor-of-power-electronics-news-starts-two-new-series/ - Categories: Electronics Media News, Industrial Media - Tags: Europe and Pan-European Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-04-15 - Modified: 2025-05-15 - URL: https://www.napierb2b.com/2025/04/future-horizons-april-semiconductor-update-2/ - Categories: Electronics Media News - Tags: Industry Analysts, Research for B2B Technology Marketers, Future Horizons - Authors: Megan Baggiony-Taylor --- - Published: 2025-04-15 - Modified: 2025-06-09 - URL: https://www.napierb2b.com/2025/04/challenging-attribution-repurposing-content-and-elevating-email/ - Categories: Marketing Blog, News About Napier, Podcast - Tags: B2B Advertising Strategies and Techniques, Social Media for B2B Marketers, Email Marketing for B2B Technology, Inbound Marketing for B2B Technology, Marketing Automation Moment Podcast - Authors: Natasha Websdale --- - Published: 2025-04-14 - Modified: 2025-05-13 - URL: https://www.napierb2b.com/2025/04/the-power-of-audience-narratives-francesco-dorazio-pulsar/ - Categories: Marketing Blog, News About Napier - Tags: Direct Marketing Strategies and Tactics, digital marketing, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-04-14 - Modified: 2025-04-30 - URL: https://www.napierb2b.com/2025/04/ien-europe-marks-50-years/ - Categories: Electronics Media News, Industrial Media - Tags: Europe and Pan-European Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://www.napierb2b.com/2025/04/return-on-investment-or-risk-of-ignoring-gurmeet-dhaliwal-diodes-incorporated/ - Categories: Marketing Blog, News About Napier - Tags: Lead Generation Techniques and Strategies, PR and Media Relations for B2B Tech, Marketing Strategy and Planning, media page podcasts - Authors: Natasha Websdale --- - Published: 2025-04-03 - Modified: 2025-04-29 - URL: https://www.napierb2b.com/2025/04/mvpro-media-launches-north-american-website/ - Categories: Electronics Media News, Industrial Media - Tags: UK and British Technology Publications, USA and American Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://www.napierb2b.com/2025/03/if-you-arent-growing-youre-going-backwards/ - Categories: Marketing Blog - Tags: Direct Marketing Strategies and Tactics, Measurement of B2B Technology PR & Marketing, Marketing Strategy and Planning - Authors: Mike Maynard --- - Published: 2025-03-31 - Modified: 2025-04-02 - URL: https://www.napierb2b.com/2025/03/brands-beats-bytes-podcast-seizing-opportunities-elevating-others/ - Categories: Electronics Media News - Tags: Third Party Podcasts - Authors: Natasha Websdale --- - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://www.napierb2b.com/2025/03/electronics-weekly-launches-monthly-review-issue/ - Categories: Electronics Media News, Industrial Media - Tags: UK and British Technology Publications - Authors: Megan Baggiony-Taylor --- - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://www.napierb2b.com/2025/03/re-evaluating-marketing-automation-are-you-using-your-platform-to-its-full-potential/ - Categories: Marketing Blog, News About Napier - Tags: Marketing Automation for B2B Technology, Marketing Strategy and Planning, industry trends, artificial intelligence in B2B marketing, Marketing Automation Moment Podcast - Authors: Natasha Websdale --- ---