Book a Marketing Automation Workshop
Are you looking to kick start your marketing automation campaigns but not sure where to start?
Napier’s experts will take you through the whole process; from choosing the right platform to designing campaigns; from setting measurable goals to tracking your success and ROI.
This workshop is ideal if you are looking to get started with marketing automation or you have already started using marketing automation but wanting to tie your efforts to specific company goals.
Who should attend:
- Marketing managers and their teams planning to use marketing automation to increase ROI
- Sales managers who want to boost sales
- Marketing teams wanting to overcome challenges or improve the results they achieve from current marketing automation activities
Key takeaways from the session:
- A customised marketing automation strategy
- An assessment of the best platform for your needs
- Personas that enable highly targeted marketing automation campaigns
- An outline of the initial campaign and deliverables
- An estimate of the ROI that can be delivered by using marketing automation
On the day:
- Determining and refining your marketing automation objectives
- Focussing on personas and messaging
- Delivering an outline for your marketing automation campaign
- Enhancing goals for measurement
Your presenters:
Mike Maynard
MANAGING DIRECTOR, NAPIER PARTNERSHIP LTD.
A marketing automation strategist who can help you deliver personalised and multi-language marketing automation campaigns, that drive sales and increase engagement.
Dave Ingle
DIRECTOR, NAPIER PARTNERSHIP LTD.
Extensive experience working with companies of all sizes, Dave has the expertise to help you develop campaigns tailored to your customer journey.
Emily Serna
MARKETING AUTOMATION SPECIALIST, NAPIER PARTNERSHIP LTD.
A skilled specialist with a passion for digital marketing, and in-depth knowledge of different marketing automation platforms, including HubSpot and Pardot; Emily can work with you to implement your marketing automation campaigns.