Katie Yates – Senior Account Manager

Katie is a Senior Account Manager at Napier with over 20 years of experience within senior marketing roles; specialising in strategic market development and lead generation within the technology sector focusing on B2B channels and distribution.

A goal-oriented marketing professional, Katie has delivered high-value campaigns and programs for businesses including Motorola CGISS, Ordnance Survey and Bell Integration with outstanding industry recognised results. Using strong well thought out strategies and tactics, Katie works closely with her clients to develop sustainable commercially viable propositions underpinned by agreed KPIs.

Katie’s expertise includes online marketing development and execution using SEO initiatives, keyword analysis, e-marketing, vibrant and interesting content creation, and tactics to increase both organic and sponsored website hit rates. She has worked across multiple industry sectors including technology, civil service, non-profit, and business start-ups. Katie provides a wealth of understanding of the challenges faced by organisations and applies a wide arsenal of innovative ideas backed up by tried and tested proposals to achieve client briefs.

Back to the Napier team…   

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