Objective: To build a database of key contacts in the EMEA region, and to subsequently develop and manage a series of monthly email newsletters.
Activities: We helped Future collect data from a number of internal databases, and we designed and coded an efficient HTML template. Each newsletter comprises of 6-8 stories about the products Future distributes, and is based either on a theme or dedicated to a supplier. We are now responsible for handling the entire process, including email design, developing the content, sending the emails, and managing the database.
Results: To date, Napier have helped Future achieve consistent above industry average open rates.