Client: Anritsu

Activities: Napier helped Anritsu create technical webinars on relevant topics, supporting the content generation process to ensure the webinar was as engaging as possible. We then worked with publishers to host and attract attendees to the online events. In addition to webinars, we also ran lead generation campaigns using white papers as content to drive registration.

Results: The webinars attract several hundred registrations and typically 100-200 attendees watched the presentations live.
Leads from this campaigns cost between $20 and $45 per lead: great value in a market where it is hard to find customers and the average customer spend is very high (often hundreds of thousands of dollars).