twitter launches Promoted Tweets for retargeting campaigns
twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand's website. The remarketing (or retargeting) is enabed by cookies set by one of the major remarketing networks.
Whilst this may seem like a reletively evolutionary step if you are using remarketing already, the ability to connect using a social communication is an important difference. It will be…
CIPR launches best practice guide for social media campaigns
The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney general warning that some companies may be on wittingly breaking the law with social media communications, the launch of the guide is very timely.
The social media guide can be viewed on slideshare.
International Campaigns
International Campaigns
Today achieving success in one country is not enough for most organisations. Globalisation means campaigns need to deliver results around the world. Our tailor-made international B2B PR and marketing campaigns will meet your business requirements. As a technology PR agency, we are equally at home working as part of a client’s existing roster of…
Are you taking mobile devices into account when planning email marketing campaigns?
Engineers sit in front of workstations for most of the day, so I don't need to worry about them reading email on mobile devices, right? Wrong! We conducted research in partnership with the University of Chichester that showed a quarter of European electronics engineers are using mobile phones to access their email. Furthermore the engineers that use mobile email find the screen size a challenge…
Benchmarking social media campaigns
I'm frequently asked to set objectives or benchmark campaigns for clients, and increasingly the questions are about social media. What is a "good" number of fans or followers? Will I get retweeted? Am I doing better or worse than competitors?
I realised that there is a need for accurate information to allow clients to make judgements about their campaigns, and launched a Napier research project…
Three new videos to make your social media campaigns successful
Are you thinking about adding social media to your mix of marketing activities, or are you already active in social media and disappointed with the results. Zoe recently brought her social media experience and expertise to Napier and has already recorded three videos that will help you run social media campaigns that produce tangible results.
The first video is an introduction to social media,…
New Napier tip sheet – Evaluating PR Campaigns
We've just posted a new tip sheet that talks about the most common approaches to evaluating PR campaigns . Measurement and evaluation is essential if you are going to learn from your past campaigns and ensure that you do even better in the future, and are even more important if you want to make your agency accountable by using payment-by-results.
This tip sheet outlines some of the most common…
Key Insights From HubSpot’s State of Marketing Report 2024
With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope, and marketers must streamline processes, improve efficiency, and prove ROI at every step.
HubSpot's State of Marketing Report 2024 looks at marketing in the age of intelligence and highlights some of the top trends marketers can expect to see making…
The Art and Science of Marketing ROI
Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately achieve a demonstrable return on investment (ROI). But it’s not always a straightforward journey.
In this blog, I’ll take a closer look at the intricacies of achieving a respectable marketing ROI, highlight its importance, and provide practical…
Data Analysis: The Role of Marketers vs AI
With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces.
Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward and discuss how dynamic emails can improve…
A Napier Podcast Interview with Inge Boubez – Moz
Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and STAT Search Analytics platforms, their…
Overcoming Marketing Challenges in the Pneumatic Sector
Overcoming Marketing Challenges in the Pneumatic Sector: Expert Agency Solutions for Marketing Professionals Do you work as part of a marketing team in the pneumatics sector? How do you cope with the challenges of marketing a product or service in order for you to make significant impact in the face of a noisy competitive landscape?
Here at Napier, our specialism revolves around…
Championing Brand Consistency: A Strategic Imperative for B2B Marketers
Brand consistency is an integral component of success for marketing professionals.
If you are at all a strategic-minded marketer (and I assume you are) you fully understand the importance of a consistent brand image.
In this blog, I'll examine the critical role of brand consistency and provide a high-level overview of practical tips that you can use to achieve your objectives while…
Producing Emails for Maximum Impact
Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue?
Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject line to adjusting email design based on the…
B2B Marketing Predictions for 2024
We’re often asked to give our take on the latest trends in marketing. As an agency, we are constantly analysing what has happened, and look at future predictions as a way to inform how our clients should alter their marketing strategies moving forward.
In this blog post, we delve into B2B marketing and PR predictions for 2024, exploring what B2B marketers can expect from the marketing…
A Napier Podcast Interview with Sara Madison – Outbrain
Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budget.
She also discusses her passion for product…
Choosing the Right Sponsored Content Format for Your LinkedIn Strategy
LinkedIn advertising is a crucial part of the B2B marketing mix. With over 1 billion members in 200 countries worldwide using the professional networking platform, LinkedIn enables advertisers to utilise profile data to reach highly targeted audiences of influential decision-makers at scale.
A challenge when developing a paid LinkedIn campaign can be choosing the right format. This blog breaks…
27 Essential B2B Marketing Email Tips
Email remains one of the most effective channels for reaching prospects and customers for B2B marketers. In fact, there is a good chance you’re reading this blog post because you saw it mentioned in what is probably our most effective marketing channel: the Napier Newsletter (sign up to Napier News on our blogs page if you’re not already a subscriber!). Getting the best results from email,…
A Napier Webinar: LinkedIn Lead Gen Tips and Tricks
With so many ways to generate leads on LinkedIn, how do you ensure your tactics and budget focus on the right areas?
In our on-demand webinar 'LinkedIn Lead Gen Tips and Tricks', we share tips and tricks on how to be successful with LinkedIn lead gen. We cover:
Organic posting
Engaging organically with contacts
LinkedIn automation tools
How to be successful with InMails
Using…
A Napier Podcast Interview With Nathan Schlaffer – MarketMate AI
Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas.
Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative AI which is tailored directly for the…
Has Marketing Automation Changed in 2023?
2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work.
Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing automation activities.
Listen to the podcast now…
Meg Magrath – Account Director
Meg joined Napier in 2023 bringing experience on both agency and client side, with a focus on digital marketing and media buying. Having worked with both B2C and B2B clients across multiple sectors, Meg has developed an ability to bring new ideas to strategies to help clients engage with their audiences and meet campaign objectives whilst delivering excellent client service and effective project…
Megan Baggiony-Taylor – Marketing Specialist
Megan is a marketing specialist at Napier. Finishing her master’s degree in journalism in 2023, she has a keen eye for content creation and bringing new angles to everyday tasks. She has previous experience in blog writing and creativity having graduated with a Creative Writing degree in 2022.
Megan brings a keen eye for detail and knowledge of journalism. She looks forward to expanding her…
What is the Importance of Data Enrichment in B2B
Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success.
They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work together, and how it can aid social media and…
Is Twitter/X Still a Good Choice for B2B Marketers?
The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even a solution, for reaching target markets in a whole new and precise way.
And until recently that proved to be largely true. “Twitter” (now known as X) ushered in what was for many an exciting new era of vastly improved audience targeting and data…