A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan

As a marketer, it can be hard to get your first draft of a marketing plan signed off by management. In fact, in a recent survey we undertook, over 50% of respondents shared that management either asked for cuts or changes to the proposed strategy and spending. So how can you make sure that your marketing plan doesn’t get rejected? In our on-demand webinar '5 Reasons Your CEO Rejected Your…

A Napier Podcast Interview with Joe Zappa – Sharp Pen Media

Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the impact of their marketing efforts. Joe shares his insights into why constancy is important for long-term success, why marketers should dig deeper when developing personas and why he believes the AI generative phenomenon has been overblown.…

A Napier Podcast Interview with Mariam Lochoshvili – Sensata Technologies

Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance of localising campaigns for maximum success, and shares her thoughts on why maintaining a strong company…

A Napier Podcast Interview with Matt Swalley – Omneky

Matt Swalley, Co-Founder and Chief Business Officer at Omneky, an AI-powered ad platform, sat down with Mike to discuss the possibilities of AI in advertising and how businesses can maximise the benefits of AI-generated content in their campaigns. He also shares why testing is integral to campaign success and why human input is essential when working with AI-generated content. Listen to the…

The Future of AI in Marketing Automation

How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is expected to grow in the coming years and the role…

Driving Demand in the Food and Beverage Industry

Client: ABB Title: Driving Demand in the Food and Beverage Industry Objective: ABB Electrification (ABB), a global technology leader in electrical distribution and management, partnered with Napier to raise awareness and generate demand for its products, services and expertise in the food and beverage industry. Activities: To highlight ABB's solutions, Napier worked with F&B subject…

The Ultimate ABM FAQ

Account-based marketing is now a priority tactic for many B2B tech companies. With in-house ABM experts, we're often asked multiple questions about ABM from how it works, to how it's possible to scale, and the more complex questions around how to measure ROI. We've compiled our most frequently asked questions (FAQ) into one blog post. Check them out below! What is Account-Based Marketing…

Why Technical Copywriting Agencies are Different

When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about what you offer and how working with you can benefit them. From extensive whitepapers to short video scripts and even captions, each needs to be carefully written to convey just the right message. For a B2B campaign, you’ll need a technical…

A Napier Webinar: The Top 10 Marketing AI Tools

Although AI can be over-hyped, today, you can get real benefits from the technology. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results. In our on-demand webinar 'The Top 10 Marketing AI Tools', we explore the AI tools marketers have available to them, and how different tools can support different areas of…

A Napier Podcast Interview with Mario Blandini – iXsystems

In the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software storage company, sat down with Mike to discuss his career, how he came to work in the data storage industry and his top marketing tips. Mario discusses how open-source companies work and the benefits this can result in for both the customers and the…

A Napier Podcast Interview with Jim Kraus – Buyer Persona Institute

Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the needs of customers. Jim Kraus, President of the Buyer Persona Institute, shares why building personas based on buying decisions and understanding the needs of prospective buyers is so important. He discusses some of the things to consider when…

Can AI Really Support Content Generation?

Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow their…

Crossover Episode – Can AI Really Support Content Generation?

Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow their…

A Napier Podcast Interview with Bugra Gunduz – HockeyStack

Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing activities drive revenue. Buğra Gündüz, CEO of HockeyStack, an analytics and attribution platform for B2B businesses, breaks down how marketers can leverage their platforms to understand marketing data and the benefits of using specialist platforms. He…

A Napier Podcast Interview with Bonnie Crater – Full Circle Insights

Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and what to consider when selecting an attribution model. She also shares the best piece of advice that she has received as a marketer and the insights she would give to someone starting their career.……

How to Define Your Goals for Your PR or Marketing Campaign

The need to clearly define marketing campaign goals is such a pervasive, and sometimes contentious, issue that many businesses will actively defer, or even avoid, it and “hope for the best”. That approach will almost certainly doom such campaigns from the start. Uncertain goals deliver uncertain results that are probably less useful that not doing the campaign at all. Basing subsequent…

A Napier Podcast Interview with Farzad Rashidi – Respona

Farzad Rashidi, lead innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation platform Visme. He shares top tips for getting good quality backlinks and creating backlink campaigns that benefit both the requesting business and the providing business. He also shares how to capitalise on current trends and discusses a…

Building Strategic Messaging in EMEA and USA

Client: Kinara Inc. Objective: Kinara Inc. aimed to showcase their latest and greatest Edge AI capabilities in collaboration with partner platforms such as NXP, Arcturus, ENERZAi, Awiros, and AMD/Xilinx. The primary objective was to increase awareness and demonstrate the value of Kinara's AI processors, modules, and software solutions in various industries, including retail, industry 4.0,…

Generating Value with Simple Automations

Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. Marketing automation platforms are often the key to marketing strategies, so keeping them…

A Napier Podcast Interview with Evan Kramer – MotionPoint

Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have. He also explains the impact translation can have on conversions and why you should measure their impact to determine the level of translation required. Listen to the podcast now…

Podcasts

Welcome to Napier's Podcast page. Discover the latest guidance and insight into key marketing trends via our podcasts. Check them out below: The Marketing B2B Technology Podcast The Marketing Automation Moment Podcast Third Party Podcasts The Marketing B2B Technology Podcast The Marketing B2B Technology podcast features interviews with leading B2B marketers and marketing…

A Napier Podcast Interview with Morgan McLintic – Firebrand

Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack and why choosing the wrong products can result in losing visibility of what is and isn't working. He also shares his optimistic views on how AI may change the marketing landscape and why this makes technology exciting again. Listen to the…

Napier Shortlisted For 2023 Electronics Industry Awards- Vote Now!

We are delighted to share that Napier has again been shortlisted for the Electronics Industry Awards (EIA) in the 'Most Outstanding PR Agency’ award category, and has also been shortlisted for the Instrumentation Excellence Awards (IEAs) in the category of ‘PR Agency of the Year’. As a team, we love the work we do and strive to design, develop and implement award-winning campaigns for our…

Driving Value: Key Insights From Salesforce’s State of Marketing Report

Delivering value to customers has become a paramount objective for marketers in today's rapidly evolving business environment. ROI is something that gets thrown around a lot yet sometimes it isn’t at the heart of strategy and plans. The Salesforce State of Marketing Report provides valuable insights into the strategies and trends that marketers are adopting to maximize value and foster stronger…

A Napier Podcast Interview with Domenica Di Lieto – Emerging Comms

As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the region? Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her experience and advice on growing businesses in China. From choosing the correct channels to the importance of localisation, Domenica provides an…