Site icon Napier – B2B PR and Marketing Agency

Why do people read electronics magazines?

… for the free holidays, of course! In a creative move to drive registrations, Bodo Arlt is offering the chance to win a holiday free of charge in his “Harbour View Condo” in Laboe, if you register to receive Bodo`s Power Systems. Registrations number 2000, 4000, 6000, 8000 and 10000 will be the winners. With difficulty of getting registrations reported by some magazines, this is a creative solution to the problem of growing circulation, although clearly quality of circulation might be a problem with people wanting the holiday, but not caring about the magazine. Whatever the rights or wrongs, we’re all registering for our own personal copies (and hopefully holidays)!

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