The Awareness to Opportunity Agency
Yesterday’s approach doesn’t work in today’s rapidly changing market environment. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing companies, achieve their business goals sooner.
Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.
The Napier 4-Step Process
Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.
Content Generation and Distribution
Demands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make it impossible to use traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, to deliver great RoI. At Napier our campaigns are build based on content generation and content distribution: the yinyang of modern marketing, ensuring we optimise content reuse and build campaigns that deliver the best possible RoI.
Insight
Our Blog
Packed program for Power Electronics Forum at Virtual electronica 2020
With electronica 2020 going purely virtual this year, Aspencore will be running the Embedded Forum and the Power Electronics Forum with a variety of…
Industry Tech Days 2020 Attracts 24,000 Virtual Visitors
EETech Media’s inaugural Industry Tech Days beat the virus to attract over 24,000 attendees from countries around the globe. As the industry’s…
Bot or Being?
Are your email metrics suffering from surges in email clicks from bots? Email security bots are known as a marketer's worst enemy. These pesky bots…
