Napier: The Awareness to Opportunity Agency
Delivering results for B2B technology clients in the UK, Europe and beyond
Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing B2B and technology companies in the world, achieve their business goals sooner.
Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.
The Napier 4-Step Process
Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.
Content Generation and Distribution
Demands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, ineffective. Napier is a B2B technology agency that approaches campaigns by considering content generation and content distribution: the yinyang of modern marketing. This approach ensures we optimise content reuse and build campaigns that deliver the best possible RoI.
Our Reach
Napier covers the UK, Europe and North America. We have offices across the UK and in the San Franciso Bay Area in America. We deliver global reach through our membership of Eurocom Worldwide, a network of specialist B2B technology agency partners that spans the globe.
Work for Napier
Looking for an exciting challenge at one of the UK’s leading B2B marketing agencies? If you value the same things as us: trust & openness, quality, improvement and commercial awareness, we want to hear from you. Check our current vacancies, or email us to find out if we can make a position just for you.
Our Blog
The Chris Voss Show Podcast – The Napier 4-Step Process
Chris Voss host of The Chris Voss Show Podcast recently sat down with Mike Maynard, Managing Director at Napier, to discuss the Napier 4-step…
Social Media Examiner – Agency Growth Through Strategic Acquisitions
Mike Maynard, Managing Director at Napier, recently sat down with Social Media Examiner for a conversation about how strategic acquisitions can help…
A Napier Podcast Interview with Mario Blandini – iXsystems
In the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software…
A Napier Podcast Interview with Jim Kraus – Buyer Persona Institute
Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the…
Insight
