Napier: The Awareness to Opportunity Agency

Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing tech companies in the world, achieve their business goals sooner.

Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.

The Napier 4-Step Process

Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.

Content Generation and Distribution

content development and content distribution - the yinyang of marketing Demands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, ineffective. Napier is a B2B technology agency that approaches campaigns by considering content generation and content distribution: the yinyang of modern marketing. This approach ensures we optimise content reuse and build campaigns that deliver the best possible RoI.

Our Blog

Elektronik Informationen and Photonik Close

We were really sad to hear that the news that Elektronik Informationen and its sister magazine Photonik has made the decision to close its doors,…

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Guest Blog Post – Ian Poole – 10 Top Tips to Get the Most Views for Your Videos

With video now becoming a key tactic within B2B marketing strategies, we were delighted to receive a guest blog post from Ian Poole, Editor of…

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Elektronik & Data Celebrate 30th Anniversary

Congratulations to Elektronik & Data, who celebrated its 30th year of delivering content to the electronics industry in Autumn of this year. The…

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