Napier: The Awareness to Opportunity Agency

Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing tech companies in the world, achieve their business goals sooner.

Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.

The Napier 4-Step Process

Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.

Content Generation and Distribution

content development and content distribution - the yinyang of marketing Demands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, ineffective. Napier is a B2B technology agency that approaches campaigns by considering content generation and content distribution: the yinyang of modern marketing. This approach ensures we optimise content reuse and build campaigns that deliver the best possible RoI.

Our Blog

How to Make Your Industrial Search Marketing Campaign Fail

In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial…

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Is Industrial PR Different from Consumer PR?

In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the…

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Business Built Freedom Podcast Interview: Tips to Reach Your Target Audience

The Business Built Freedom Podcast, hosted by Joshua Lewis, invites listeners who are business owners, to discover how they can build a vehicle of…

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