Napier: The Awareness to Opportunity Agency

Delivering results for B2B technology clients in the UK, Europe and beyond

Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing B2B and technology companies in the world, achieve their business goals sooner.

Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.

The Napier 4-Step Process

Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.

 

Content Generation and Distribution

Demands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, ineffective. Napier is a B2B technology agency that approaches campaigns by considering content generation and content distribution: the yinyang of modern marketing. This approach ensures we optimise content reuse and build campaigns that deliver the best possible RoI.

Our Reach

Napier covers the UK, Europe and North America. We have offices across the UK and in the San Franciso Bay Area in America. We deliver global reach through our membership of Eurocom Worldwide,  a network of specialist B2B technology agency partners that spans the globe.

Work for Napier

Looking for an exciting challenge at one of the UK’s leading B2B marketing agencies? If you value the same things as us: trust & openness, quality, improvement and commercial awareness, we want to hear from you. Check our current vacancies, or email us to find out if we can make a position just for you.

Our Blog

A Napier Podcast Interview with Inge Boubez – Moz

Interview with Inge Boubez at Moz Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology…

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Championing Brand Consistency: A Strategic Imperative for B2B Marketers

Brand consistency is an integral component of success for marketing professionals. If you are at all a strategic-minded marketer (and I assume you…

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Kevin Tasker – A Great Colleague and Friend

It is with great sadness that we mourn the passing of our colleague and friend Kevin Tasker. Kevin first joined Armitage Communications in the early…

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Producing Emails for Maximum Impact

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is…

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Insight