Armitage Communications is now Napier
The Awareness to Opportunity Agency
Yesterday’s approach doesn’t work in today’s rapidly changing market environment. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing companies, achieve their business goals sooner.
Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.
The Napier 4-Step Process
Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.
Content Generation and Distribution
Demands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make it impossible to use traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, to deliver great RoI. At Napier our campaigns are build based on content generation and content distribution: the yinyang of modern marketing, ensuring we optimise content reuse and build campaigns that deliver the best possible RoI.
Insight
Our Blog
electronica 2020 cancelled: virtual event will replace the show
Officially the news is that electronica 2020 will be held digitally: a positive spin on the fact that the in-person event was cancelled because of…
Napier Launch Virtual Trade Show Platform
Napier has launched its own virtual trade show platform – TheBoothCloud.com. Designed specially for the B2B technology industry, Napier has created…
Elektra Awards Postponed to 2021
We were surprised to the hear news of the postponement of the Elektra 2020 awards. Breaking tradition of extending the deadline, organisers have made…