Napier: The Awareness to Opportunity Agency
Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing tech companies in the world, achieve their business goals sooner.
Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.
Customer Stories
The Napier 4-Step Process
Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.
Content Generation and Distribution
Our Blog
Seven Secrets of Good Copywriting
March 3, 2021
I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item…
The 11 Different Types of Nurturing Campaign
March 1, 2021
I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software,…
Electronics Weekly Releases Advertising in a Crisis Whitepaper
February 25, 2021
Electronics Weekly has released an 'Advertising in Crisis' whitepaper which focusses on understanding whether advertising in a crisis is truly…