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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

CIM Lecture notes – Week 1 – Digital disruption and the scope of digital marketing

What did we cover? In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption…

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CIM student – where did it all start?

(Certificate in Professional Marketing (CIM) Level 4 - Intermediate) It was approaching the end of my apprentice and the big cloud that dawned above…

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Top Industry Twitter feeds

Twitter is great platform for marketing, but it’s a lot more than just adding some text, a link, and a hashtag. Successful Twitter accounts will…

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PCIM Europe has a Record Year for 2018

PCIM Europe 2018, the leading international event for Power Electronics, has seen a record number of visitors on their 40th year anniversary. Over…

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Date 2019 Call for Papers Now Open

The Date 2019 conference has officially launched its Call for Papers, inviting experts from across the design, automation and test industries to get…

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Getting the Pitch Right…

An effective pitch email has a huge influence on whether you gain valuable coverage for your press release or not. Knowing how to pitch your press…

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A ‘Napier Nine’ Video… Get to Know Accountant Stacey Peskett

In our ‘Napier Nine’ video series we have been getting to know the Napier team. In this installment, we introduce you to Stacey Peskett, Accountant…

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Electronics Weekly BrightSparks Programme is a Huge Success

The BrightSpark programme for 2018 has been declared a huge success, after highlighting the brightest and most talented young electronics engineers…

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Four Editorial Offices of WEKA FACHMEDIEN join together for first English Newsletter

The four electronics titles at WEKA FACHMEDIEN, Markt&Technik, Elektronik, Elektronik Automotive and DESIGN&ELEKTRONIK, have collaborated to…

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ETN Magazine launches ETNdigi

ETN has announced the launch of their digital magazine ETNdigi. The magazine will be distributed in a pdf format, consisting of news, technical…

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