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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Napier Shortlisted For 2023 Electronics Industry Awards- Vote Now!

We are delighted to share that Napier has again been shortlisted for the Electronics Industry Awards (EIA) in the 'Most Outstanding PR Agency’ award…

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Driving Value: Key Insights From Salesforce’s State of Marketing Report

Delivering value to customers has become a paramount objective for marketers in today's rapidly evolving business environment. ROI is something that…

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EETech’s Industry Tech Days to Partner with electronica

EETech has announced that this year, its virtual event, Industry Tech Days will partner with electronica as 'Marketing Sponsors'. As a five-day free…

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Successful Spring Restart for European B2B Fairs

In this guest blog post, the editorial team at publishing house TIMGlobal Media share their views on the successful return for European B2B fairs so…

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Will AI Kill Your Website?

Ian Poole, Editor and Owner of Electronics Notes shares his views on how AI could affect website traffic and content marketing in this guest blog…

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A Napier Podcast Interview with Domenica Di Lieto – Emerging Comms

As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the…

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EPDT Announces New Student Supplement

EPDT has announced the launch of a new student supplement, which will focus on engaging with the next generation of electronic design engineers.…

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Another Successful Conference For ECF23

The Embedded Conference Finland organised by ETN returned for its 5th year at Dipoli, the famous conference centre on the Aalto University campus.…

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Sticky Note Marketing Podcast: Guest Mike Maynard

Mike Maynard, Managing Director at Napier recently sat down with Sticky Note Marketing to share the marketing secrets of the biggest…

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In Memory of Hans Jaschinski

The hardest thing about being in an industry for a long time is that sometimes you lose the people you respected the most. We have lost one of the…

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