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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

A ‘Napier Nine’ Video… Get to Know Account Director Freya Ward

In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this installment we introduce you to Freya Ward,…

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CIM Lecture notes – Week 3 – Digital tools in the marketing mix

What did we cover? How digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and…

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Why isn’t Everyone Using Account Based Marketing (ABM)?

Account Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key…

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How I Learnt About HTML Emails and Marketing Automation

Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing…

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A ‘Napier Nine’ Video… Get to Know Account Manager Chloe Willcox

Chloe Willcox, Account Manager at Napier, is the latest member of the team to take part in our ‘Napier Nine’ Video series. Watch the video below to…

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Three Simple Steps for Building Personas with Vertical Industries in Mind

A key component to a successful content marketing campaign is the thorough understanding of the buyer persona of the target audience and I want to…

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CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing

What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of…

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Guest Blog Post – Dick Selwood – Goodbye to Electronics

After 40 years in the Electronics industry, we were sad to hear that Dick Selwood would be retiring. This is why I was delighted to receive a guest…

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GDPR – and they think its all over!

Well May 25th has been and gone and like the millennium bug (remember that) our whole marketing software infrastructure hasn’t imploded.  At Napier…

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My Experience as an Intern at Napier

As my journey at Napier is coming to an end, I decided to take time to reflect on my past 9 months here. The opportunity to start an internship at…

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