Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Napier Feature in this year’s B2B Marketing Agencies Benchmarking Report!

Napier were recently invited to participate in the B2B Marketing Agencies Benchmarking Report for 2018; and we are happy to announce that we are…

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Napier’s IronCAD Subject Line Competition – Winner Revealed!

Napier recently took part in a competition to design a powerful Subject Line for our client IronCAD, who set us the brief to design a a subject line…

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The GDPR Questions You Should Ask Your Agency

At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of…

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Mouser’s Graham Maggs – Marketing Expert Interview

Graham Supporting the Portsmouth FC Football Team Graham Maggs, Vice President of Marketing EMEA at Mouser Electronics, is the latest marketer to…

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A Napier Competition -Vote for your Favourite IronCAD Subject Line

As we charge head first into 2018, we felt it was only right to welcome in the new year with our latest Napier competition. This time we have…

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Companies take Tracking to the Next Level by Recording Every Keystroke

A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by…

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New Content Creator at What’s New in Electronics online

Kirsty Hazelwood WNIE have recently announced that they have a new content creator, Kirsty Hazlewood. We’re excited to see what news and knowledge…

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5 LinkedIn Tactics every B2B Marketer should be Using

Over time, LinkedIn has become an essential personal branding tool for B2B companies, but as popularity of the site has grown with over 467 million…

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Campaign highlights from 2017

For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor,…

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Guest Blog Post – Ian Poole – Does Video Work?

With video quickly becoming a huge part of the B2B industry, I was delighted to receive a blog from Ian Poole, editor of Electronics Notes who…

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