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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

A Napier Podcast Interview with Molly Bruckman – Mutiny

Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively…

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Napier, One of the Longest-Standing Agencies in the B2B Tech Sector, Celebrates its 40th Anniversary

We are happy to share that Napier recently celebrated its 40th anniversary at London’s Science Museum, with leading technology editors and companies…

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A Napier Webinar: GDPR: What the Hell is Legitimate Interest?

We see many companies running marketing campaigns that are held back by their approach to GDPR and other privacy legislation. The biggest problem is…

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Quality or Quantity – Which is the Best Approach?

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how…

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A Napier Podcast Interview with Lisa Rees – Avnet Silica

Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series.…

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WEKA Fachmedien Introduces AI Newsreader: Meet Elli

WEKA Fachmedien has announced an online video news channel hosted by a presenter called Elli. The twist is that Elli isn't real: she has been created…

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Success for The InnoElectro Exhibition and Conference

The InnoElectro Exhibition and Conference, held from 23rd to 25th April 2024, has reported that it doubled in size from last year's show, with a 42%…

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IOT Insider Hirers New Editor

IOT Insider has welcomed a new Editor to the team, Caitlin Gittins. With three years of experience within the B2B sector, Caitlin's experience spans…

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Future Horizons: May Semiconductor Update

We are delighted to share May's semiconductor update from Future Horizons. Find out more about the current outlook of the market below: Executive…

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The Latest From the World of Marketing Automation

Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by…

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