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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Mark Allen Group Welcome Charlotte Hathway as New Deputy Editor

Publishing house Mark Allen Group has welcomed Charlotte Hathway to the team. Charlotte joins as an Deputy Editor and will work across Critical…

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Theo Van Gelder Announces Retirement

We were sad to hear that Theo Van Gelder, a well known figure and journalist in the electronics industry, will be retiring at the end of this year.…

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Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social

It’s interesting that there is still a divide over whether social media is an effective channel for semiconductor companies. Ultimately, the only way…

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Napier’s First Trends Webinar

Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar…

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Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy

It’s no secret that LinkedIn has significantly increased in popularity over the last couple of years, with B2B marketers flocking to the platform to…

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All About Circuits Unveil New Features with Site Relaunch

EETech has announced the relaunch of its site All About Circuits (AAC), revealing a new sleek design as well as access to a new set of features. As…

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Aspencore Increase Networking Opportunities at Power Electronics Summit 2019

Aspencore Media in co-operation with Bodo’s Power Systems, has revealed that this year’s Power Electronics Summit will feature a ‘networking evening’…

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WTWH Media Acquire Advantage Business Media Assets

In June of this year, we wrote a blog about the sad closing of publisher Advantage Business Marketing (ABM), with the future of publications like ECN…

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Who Should You Target: The Grass Roots or the C-Suite?

In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…

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Elektronik Magazine Introduces New Issues for 2020

Elektronik magazine, has announced 'Elektronik 2.0', as the editorial team has revealed that for 2020 instead of regular and special editions, the…

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