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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Seven Secrets of Good Copywriting

I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item…

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The 11 Different Types of Nurturing Campaign

I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software,…

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Electronics Weekly Releases Advertising in a Crisis Whitepaper

Electronics Weekly has released an 'Advertising in Crisis' whitepaper which focusses on understanding whether advertising in a crisis is truly…

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Julien Happich

Julien Happich (far left) in happier times. I was really upset to hear that Julien Happich, former editor-in-chief of eeNews Europe, passed away on…

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WEKA FACHMEDIEN Announces New Cluster Strategy and Structure

WEKA FACHMEDIEN has shared details of its new cluster strategy, which focuses on targeting specific market segments, with electronics, ICT and…

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Publishing House Fiera Milano Media Acquired by the LSWR Group

Publishing House Fiera Milano Media has been acquired by the LSWR Group, an Italian leader in scientific and professional knowledge, through the…

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WEKA FACHMEDIEN Offers Reader Test Seal

WEKA FACHMEDIEN is offering companies an opportunity to go beyond classic advertising, with the chance to be awarded a 'test seal'. The company and…

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Bodo’s Power Systems Reveals Virtual Roundtable for March

Bodo's Power Systems has announced a virtual roundtable on wide bandgap power semiconductors which will be held on March 31st 2021. With wide bandgap…

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PCIM Europe 2021 Confirmed as Digital Event

PCIM Europe has been confirmed as a digital event for 2021. Having originally been postponed to the late summer, organizers have now made the…

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A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly

  Here at Napier, we understand that landing pages are a key area of your marketing strategy. If your landing page is not optimised for success,…

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