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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

5 Effective Ways you can use Personalization with ABM

In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based…

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Arnaud Pavlik Replaces Didier Girault at ElectroniqueS

Arnaud Pavlik has been appointed as Editor of ElectroniqueS, specifically for the subcontracting and distribution sections of the magazine, replacing…

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Drives and Controls Postponed to 2022

The Drives & Controls Exhibition will now take place from 5th - 7th April 2022, alongside the MACH Exhibition. The reschedule also applies to the…

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eeNews Europe to go Fully Digital in 2021

Both eeNews Europe and Microwave Engineering Europe will cease print production and be digital only from January 2021. The move comes in response to…

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Email Data and Trends from a COVID-19 World

In a world that is rapidly changing, one thing that has remained consistent through this pandemic is the need for digital marketing. Digital has been…

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A Napier Webinar: Is Content Marketing too Good to be True?

Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience,…

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EE Times Launches EE Times Weekend

EE Times has launched EE Times Weekend, a new email newsletter which is distributed every Saturday morning. As the largest independent engineering…

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electronica 2020 is virtual

Packed program for Power Electronics Forum at Virtual electronica 2020

With electronica 2020 going purely virtual this year, Aspencore will be running the Embedded Forum and the Power Electronics Forum with a variety of…

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Industry Tech Days 2020 Attracts 24,000 Virtual Visitors

EETech Media’s inaugural Industry Tech Days beat the virus to attract over 24,000 attendees from countries around the globe. As the industry’s…

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Bot or Being?

Are your email metrics suffering from surges in email clicks from bots? Email security bots are known as a marketer's worst enemy. These pesky bots…

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