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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

The Secrets to Communicating Successfully With a B2B audience

Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated…

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A Napier Podcast: Interview with Mark Abrami – Hootsuite

In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media…

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Top 5 Marketing Applications for Artificial Intelligence

Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful…

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A ‘Napier Nine’ Video… Get to Know Marketing Specialist Natasha Websdale

For the latest instalment in our ‘Napier Nine’ video series, we introduce you to Natasha Websdale, Marketing Specialist at Napier. Watch the video…

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BEEAs Entry Deadline Extended

The British Engineering Excellence Awards (BEEAs) has announced an extension of its entry deadline, with entries to be submitted by midnight on…

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Straight Talking is the Way to Get to Engineers

In B2B marketing, we are very often communicating with engineers – but how can we do this effectively and what kind of approach will work with them?…

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Napier Named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards 2021

Some members of the Napier team at the EIA ceremony. We are delighted to share that Napier was named as the winner of ‘The Most Outstanding PR…

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A Sad Goodbye to Gloria Langham

We were sad to hear the news about the passing of Gloria Langham. Having spent most of her career working in advertising, Gloria was well-known in…

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A Napier Podcast: Interview with Martin Larsen – Conferize

In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what…

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The 10 Categories of ABM Tools

Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is…

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