Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

A Napier Podcast Interview with Cat Anderson – Sprout Social

In this podcast episode, we interview Cat Anderson, Head of EMEA Marketing at Sprout Social, a social media management solution. Cat shares how she…

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A Napier Podcast Interview with Marc Mustard – ABB Robotics

In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics,…

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Elektra Awards 2022 Extends Entry Deadline

The Elektra Awards 2022 has extended its entry deadline, providing entrants with the opportunity to submit their entries until Thursday 28th July.…

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Pay for play editorial

The Problem of “Paid Editorial”

I found the Press Gazette's recent article about "pay-to-play editorial" fascinating. Paying to get coverage is not uncommon in B2B media, and money…

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Marketing ROI Calculator

Upgrades to Our Marketing RoI Calculator

Marketing should be something that generates profit. It seems obvious, but it can be difficult to calculate RoI on campaigns. This is why we…

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A Napier Podcast Interview with Shannon Martin – Podbean

In this podcast episode, we interview Shannon Martin, Director of Communications at Podbean, a podcast publishing solution. Shannon shares what B2B…

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Why Napier is Employee Owned

At the end of June 2022, Napier became an employee-owned business. This means that – through a trust – everyone employed by us has ownership of the…

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A Successful Return for embedded world

embedded world had a successful return this month, after previously being postponed due to COVID-19. As an event that has long been regarded as the…

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EE Times Celebrates 50th Anniversary

2022 has marked the 50th Anniversary of AspenCore's publication EE Times. With the first issue published in 1972, EE Times has been a leading…

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AspenCore Announces Green Engineering Conference for September 2022

AspenCore has announced that it will hold a Green Engineering Conference from September 13th-15th 2022. As the world's ability to reduce energy…

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