Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

A Napier Webinar: Segmentation Secrets: 9 Ways to Target the Right Audience

Do you struggle to target the right audiences with your campaigns? Or find it difficult to reach your target audience in the most impactful way?…

Read More


Is your data safe? HubSpot’s Hack Creates Concerns

HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data…

Read More


Q&A With Napier’s Digital Marketing Apprentice

‘Napier Has a Get Stuck in Approach’ Starting out as a young B2B marketer can be daunting, especially in such a competitive landscape. Where…

Read More


A Napier Podcast Interview with Andrus Purde – Outfunnel

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams…

Read More


Future Horizons: June Semiconductor Update

This month, we are happy to share both the June semiconductor extract from Future Horizons, plus an exclusive discount of 10% on Future Horizons…

Read More


A Napier Webinar: The Good, The Bad, and The Ugly of Marketing Measurement

Are you struggling to impress the board with the results of your marketing and PR campaigns? Would you like to align your marketing KPIs to business…

Read More


Editorial Promotions at Startups Magazine

Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation. Anna Wood has…

Read More


Circuit Cellar Magazine Announces New Content Editor

Circuit Cellar magazine has announced that Jurij Mikeln, current Editor-in-chief at Svet elektronike, will be joining the publication, taking up the…

Read More


Napier Ranked in Top 50 Agencies in the B2B Marketing Benchmarking Report 2024!

We are delighted to share that Napier has been featured in the B2B Marketing Benchmarking Report 2024, ranking in the top 50 of UK B2B marketing…

Read More


A Napier Podcast Interview with Mark Donnigan – Virtual CMO

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into…

Read More


Sign Up for Our Newsletter

Want the posts from all of our blogs delivered to your inbox every month? Simply sign up for our email newsletter.