Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Huthig Welcomes a New Member to Their Team

Martin Probst is the latest member to the join the team at publishing house Huthig, whose key areas will include Sensors/Sensor-ICs, Optoelectronics,…

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What is Active View Viewability for Banner Ads?

Ian Poole, editor of Electronics Notes, has contributed some great insight with his guest blog posts, most recently Secrets of Making Good Video on a…

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Napier Competition – Can you Name this Industry Figure? – Winner Revealed!

Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure?' We can reveal that our industry figure is in…

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Napier Welcomes Jennifer Deroche as Account Manager

Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills…

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New Exhibition Director for productronica

A new exhibition director has been announced for productronica, the leading trade fair for electronics development and production. Caroline Pannier…

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CIM Lecture notes – Week 5 – Digital tools in the marketing mix

What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…

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CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses

What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…

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Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…

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Understand the difference between MQLs and SQLs with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…

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Buyer Persona’s – Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…

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