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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Landing pages – What are they? And why do you need one?

Landing pages are a vital part of any B2B inbound strategy. Once you have your content, you can use landing pages to inform potential customers why…

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Strategy and metrics for ABM

Many B2B companies who seek to acquire high-value customers find that an ABM strategy serves them better than a broad-reaching approach. A…

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New Electronics’ Peter Ring Interview

We recently asked New Electronics’ Peter Ring to participate in an interview with Napier, to discuss the organisation of his events and the…

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Seven B2B Technology Marketing Predictions for 2019

At Napier we used to write predictions for the coming year, but have got out of the habit. This is mainly because everyone writes predictions, but…

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Top 7 Account-Based Marketing Challenges and How to Solve Them

Account-based marketing is a core strategy for B2B businesses; designed to deliver growth and awareness with high-value accounts. A lot of people…

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Why Did Napier Invent another Planning Process for Marketing and PR?

We’re very excited about the four-step process we use to develop campaigns for clients. Seriously, even though many other planning processes have…

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Napier Listed as One of the Top Digital Marketing Agencies in London

We are thrilled to announce that HubSpot has listed Napier as one of the top digital marketing agencies in London. With fierce competition, this is a…

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Batteries Event 2019 Announces Dates for Next Year’s Show

The Batteries event has announced its dates for 2019. Taking place from the 22nd – 24th October, the Batteries 2019 event will be hosted at the Nice…

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Yokogawa IA’s Maaike Goinga – Marketing Expert Interview

As part of our Marketing expert series, our sister company Peter Bush Communications interviewed Maaike Goinga, Marketing Manager at Yokogawa IA.…

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Winner of the Elektra Selfie Competition Revealed!

Congratulations to Alex Price, Marketing Manager at Vicor, who is the winner of the Napier Prop Selfie Competition recently held at the Elektra…

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