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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

email is not dead

MailChimp and SharpSpring Acquired: Email is Still a Great Marketing Channel

In the last week there have been two major announcements in the world of email marketing and marketing automation: SharpSpring and MailChimp have…

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A Napier Podcast: Interview with Naren Hariparanthaman – Social Animal

In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform. Naren shares his…

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Big Picture Business Podcast: Mistakes Create Success Featuring Mike Maynard

Mike, Managing Director at Napier, recently sat down with Dominica Lumazar and Rory Carruthers, hosts of the Big Picture Business Podcast. In the…

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Webinar Best Practices: 5 Things We Learnt From ON24’s Webinar Series

It's no secret that the use of webinars has accelerated in the past year, as many businesses had to adapt to a new virtual approach, in order to…

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Power Systems Design Launches New TechTalk Area

Power Systems Design has launched a new area on its website named TechTalk. The new section provides readers with a range of content focusing on how…

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The Best Social Media Platforms for Your B2B Marketing Strategy

Adapt to survive was the slogan for many businesses in 2020, as the inability to do business as usual brought about a new normal. Businesses began to…

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Napier Passes 2021 PRCA CMS Audit

We are delighted to share that we have passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit for 2021.…

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Electronic Specifier Launches New Site in Partnership with Hardware Pioneers

Electronic Specifier has launched a new website in partnership with Hardware Pioneers, a growing community of thousands of startup founders,…

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A Guide to Successful PPC Campaigns

Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per…

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A Napier Podcast: Interview with Riaz Kanani – Radiate B2B

In this podcast episode, we interview Riaz Kanani Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares…

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