Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Electronics Weekly Announce the Launch of EW TV

Electronics Weekly has announced the launch of a new reader and advertising service EW TV. The publication has previously prided themselves on the...

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Niroshan Rajadurai – The Second in Our Series of Marketing Expert Interviews

Niroshan Rajadurai, the EMEA Director of Vector Software, is the second interview in our marketing expert series. From his 3 biggest marketing...

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Napier’s Video Editing Capabilities

We understand that video is the future of content marketing. With an overwhelming 92% of marketers watching videos online, and 59% of senior...

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David Wright – The First in Our Series of Marketing Expert Interviews

David Wright, the European Marketing Communications Manager for Microchip, is the first interview in our series of marketing experts. We asked him a...

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We Did it!

On the 18th June, members of the Napier team, including Freya Ward, Janice Ashton, Emily Serna, Clare Nicholson, Sian Hogan, Fiona Challen and Debbie...

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IoT Design Seminar confirmed for 2017

Electronics Weekly is taking advantage of the momentum gathering around IoT, as they follow on from the huge success of their previous IoT Design...

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BEEAS and Elektra Awards Extend their Deadline

The British Engineering Excellence (BEEA) and Elektra awards have extended their deadline for award entries. BEEA awards have extended their deadline...

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The Napier Approach: Determine, Focus, Deliver, Enhance

The Napier Approach Explained

We believe that applying the right process lets our team do their best work. We often talk about our four-step approach: Determine – Focus...

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Google

Google to Stop Scanning Gmail for Targeted Ads

Google have announced a surprising change to their services, choosing to end a practise which they have embraced since 2005, as they revealed that...

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video content marketing

Tip Sheet Explains the Facts and Figures of Video Content Marketing

Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use...

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