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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Interview With PowerPulse’s Paul Shepard

Paul hiking with his daughter in the Angeles National Forest. Since we lasted blogged about PowerPulse, in our post  Darnell Group expands social...

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Personalized Emails are the Way Forward according to Experian Marketing Services

At Napier, we were recently talking about how things in marketing seem to be changing rapidly. But when we took a moment and began discussing...

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The Top 15 Things We Learnt at Inbound 2017

Recently, Napier took a trip to Boston to attend the HubSpot Inbound conference held from the 25th-28th September 2017. As the biggest Inbound...

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Imagination Technologies

Imagination’s Jo Ashford – Marketing Expert Interview

As part of our Marketing expert series, we interviewed Jo Ashford, Technology Communications Manager at Imagination. Similar to our previous...

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New Dehli to Host the Largest Gathering of Electronics in Southeast Asia

The leading electronic components and manufacturing technology trade fairs, electronica India and productronica India, has announced that they will...

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Electronics Media Hits 30,000 Visitors

The Indian Publication Electronics Media has hit 30,000 visitors per month to their website. Focussed on the Indian market, Electronics Media is...

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Sebastian Gerstl is making the move to Software-related topics, after announcing that he will no longer be responsible for Embedded Systems at...

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Become a Speaker at the PCIM Europe Conference 2018

PCIM Europe 2018, has issued a call for papers for its conference. The conference is inviting experts from the power electronics industry or academia...

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B2B Tech Marketing Lunch: Customer Journeys and Personas

After our last successful event in April, we are hosting a lunch for B2B marketing professionals with our sister company Peter Bush Communications on...

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hubspot logo

How HubSpot Cookies Work and Custom Opt-Out Systems

With the impending GDPR regulations, marketers need to review their cookie policies and ensure that they are compliant. There are many articles on the...

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