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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

CIM Lecture notes – Week 2 – Planning and buying behaviour

What did we learn? In the second week of our digital module we discussed the marketing planning process and why it’s an important part of marketing.…

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CIM Lecture notes – Week 1 – Marketing’s position within a business

What did we cover? As we move onto the next module, the marketing module, we started off by exploring the definition of marketing, the role of…

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Napier Named at ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards

We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last…

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CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)

What did we cover? As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the…

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Huthig Welcomes a New Member to Their Team

Martin Probst is the latest member to the join the team at publishing house Huthig, whose key areas will include Sensors/Sensor-ICs, Optoelectronics,…

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electronica India and productronica India welcome over 500 exhibitors from 27 countries

electronica India and productronica India have welcomed over 500 exhibitors from 27 countries as they take place from the 26th-28th September. Held…

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Electronic Notes Launch Supplier Directory Listing

Electronic Notes have launched their supplier directory listing to provide a helpful overview of the main suppliers within the electronics industry.…

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ecsn Driving Innovation with ‘Powering Innovation Workshop’

The Electronic Components Supply Network (ecsn) have invited members to the ‘Powering Innovation Workshop’, in an effort to help them investigate how…

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Benelux RF Conference to be held on the 28th November for 2018

The Benelux RF Conference (previously known as the Dutch RF Conference) is back for 2018. Due to be held on the 28th November at the Novio Tech…

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What is Active View Viewability for Banner Ads?

Ian Poole, editor of Electronics Notes, has contributed some great insight with his guest blog posts, most recently Secrets of Making Good Video on a…

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