Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Top 5 facts you need to know about Account-Based Marketing (ABM)

In many B2B organisations, Account-based marketing is a big deal as it seems to be brought up at many conferences and in all marketing strategy…

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CIM Lecture notes – Week 5 – Presenting your data and information to form insights

What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these…

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3D printing

   3D printing blog written by Jade Artuad, a two week placement student who joined Napier summer 2017 for experience at a marketing and…

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CIM Lecture notes – Week 4 – Marketing information and research

What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…

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ASML’s Architects Book Review

At the end of November, a fabulous book by Rene Raaijmakers will be released, that describes the history of ASML, the company that now dominates the…

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HARTING’s Natasha Sephton-Pike – Marketing Expert Interview

Natasha Sephton-Pike, Regional Marketing Manager at HARTING is the latest marketer to take part in our marketing expert series. From Natasha's view…

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Future Robotics Conference to be Held 13th November for 2018

Future Robotics, the UK’s only independent robotics conference, is taking place on Tuesday 13th November 2018 at The Slate, Warwick University.…

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Your ‘electronica Toolkit’

With electronica 2018 quickly approaching, we’ve been brainstorming how we can help the industry get themselves ready for the biggest trade show of…

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Why Video is STILL the Future of Content Marketing

Video marketing has quickly become a key player within a marketer’s content marketing strategy. With the digital landscape shifting significantly…

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Success for WNIE Live 2018

WNIE LIVE has declared their event a success for 2018. Taking place at the NEC in Birmingham, WNIE LIVE 2018 provided visitors with the opportunity…

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