Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast Interview with Suzi McNicholas at Johnson Controls
Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology…
A Napier Podcast Interview with John Harrison – Schaffner
John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power…
Editorial Changes at AspenCore
AspenCore has announced editorial changes to two of its key publications, with Nitin Dahad being named Editor-in-Chief of EE Times and Maurizio Di…
A Napier Webinar: How B2B Advertising Works
In our on-demand webinar 'How Business-to-Business Advertising Works', we explore the world of advertising, sharing how marketers can make their…
The Electronic Component Show Returns This September
Following positive reviews from the industry, The Electronic Component Show (ECS) 2024 is set to take place on Thursday, 19th September 2024 at the…
9 Ways to Target the Right Audience with Segmentation
This blog is about segmentation, i.e., how to ensure that you target the right audience with your B2B marketing campaign, and ensure you make better…
A Napier Podcast Interview with Thomas Lewis – Semiconductor Marketing Leader
Thomas Lewis, an experienced semiconductor marketing leader explores the challenges of building integrated marketing campaigns in technical…
Electronics Excellence Awards Returns for electronica 2024
Electronic Specifier has announced that its Electronics Excellence Awards will be returning for electronica 2024. Initially launched at electronica…
Future Horizons: August Semiconductor Update
This month, alongside the August semiconductor update from Future Horizons, we are happy to share that Future Horizon's upcoming Industry Update…
Joining Forces: Electronic Specifier and Women in Electronics
Electronic Specifier has recently partnered with Women in Electronics to launch a new survey, which focuses on creating a benchmark for leadership…