Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier Shortlisted for 2026 Instrumentation and Electronics Awards – Vote Now!
We are delighted to share that Napier has once again been shortlisted for PR Agency of the Year in this year’s Instrumentation and Electronics…
Future Horizons: August Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor August update. You can find the latest industry insights below: Executive Summary August’s…
AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0
Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by…
The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI
Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to…
Elektroniktidningen Prepares for New Editor
Elektroniktidningen (“The Electronics Magazine”) recently announced that long-standing team members Jan Tångring and Per Henricsson will retire after…
Industry evergreen Mike expands role as EPDT expands
EPDT has announced a much-expanded role for industry stalwart Mike Green, who has been appointed Head of New Business Development and…
Electronics Excellence Awards Return to electronica 2026
Electronic Specifier has announced the return of the Electronics Excellence Awards to electronica 2026, taking place in Munich from 10-13 November,…
Future Horizons: July Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor July update. You can find the latest industry insights below: Executive Summary July’s WSTS…
Why Microsite Development Still Matters in Modern B2B Campaigns
For lots of B2B marketing teams, the corporate website has become the default focus for every campaign, product launch, event, or content asset.…
How an Integrated Design Studio Helps Technology Companies Deliver More Effective Campaigns
For many technology companies, a shortage of marketing ideas is not the problem. The difficulty is turning those ideas into campaigns that are…