Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Who Should You Target: The Grass Roots or the C-Suite?

In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…

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Magazine Introduces New Issues for 2020

Elektronik magazine, has announced 'Elektronik 2.0', as the editorial team has revealed that for 2020 instead of regular and special editions, the…

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What is Active View Viewability and How Can You Improve its Performance?

Ian Poole, editor of Electronics Notes, has provided some great insight with his blog posts in the past, which is why we were delighted to receive…

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Growing B2B Agency Napier Welcomes Two New Hires

30th September 2019: Napier, a leading B2B PR and Marketing agency has welcomed two new hires to its team. Claire Davis joins the team as an Account…

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PCB Directory Hits 100,000 Views a Month

Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to…

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Supplyframe Announces Acquisition of SamacSys

Supplyframe, the industry network for electronics design and manufacturing has announced the acquisition of SamacSys, a leading provider of 2D and 3D…

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Shortlist Announced for Elektra Awards 2019

The shortlist for the Elektra Awards 2019 was announced this week, and we were extremely pleased to see that Napier has been shortlisted three times…

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Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation

At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of…

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Aspencore layoffs EE Times EDN

Layoffs at Aspencore Spook the Industry

This is a difficult blog for me to write. I’m a huge supporter of publishers – after all, we need them to have a PR business – but recent events at…

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Inbound 2019: Marketing and Connection Emails for Contact Nurturing

At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get…

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