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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Breakout Session 7: Omnichannel Metrics: Can B2B Learn from B2C?

B2B marketers generally have an easier job of measuring omnichannel campaigns. This presentation explained some of the techniques used by leading…

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Breakout Session 6: How Marketo Uses Intent Data to Grow Sales

Working out when someone is ready to buy is one of the big challenges for marketers and sales teams. This session at the Adobe Summit explained how…

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Breakout Session 5: Using My Tokens to Save Time

This session was all about using tokens. A token is a variable that you can use across your emails, landing pages and smart campaigns to make your…

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Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit

This session was one I was really looking forward to attending: hearing from Marketo about how they run their ABM campaigns. Who better to learn…

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Electronic Specifier Conducts 2019 European Engineer and Supplier Interface Study

Electronic Specifier has announced that it will be conducting a European Engineer and Supplier Interface Study for 2019. With the aim to understand…

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Electronics Weekly BrightSparks Winners Announced for 2019

Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at a awards ceremony held at the IET Maxwell Library…

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productronica Innovation Awards 2019: Now Open for Entries

productronica 2019, the leading trade fair for development and production in the electronics industry, has announced that it will present the…

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Breakout Session 3: How Alitalia Personalises its Website

One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation,…

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Breakout Session 2: GDPR and Marketo

GDPR might be seen as the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship,…

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Breakout Session 1: Adobe and Marketo – The Roadmap

After being a little disappointed with the lack of mentions for B2B in the opening keynote, I was keen to hear about the future for Marketo as part…

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