Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
From Grunt Work to Creativity: Automating Marketing Tasks – Lutra AI
Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra…
The reality of 3D printing: overhyped or a true game changer? – Forward AM
Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in…
The AI Dilemma: Are We Relying Too Much on Automation in Marketing?
AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the…
Napier’s Account-Based Marketing Benchmarking Assessment
Account-Based Marketing (ABM), is a technique that ensures your marketing budget is focused on your target accounts, cutting marketing spend and…
A Napier Webinar: How to Spy on Your Competitors’ Ads
Have you ever wondered what ads your competitors are running? Or how you can view their ads via platforms like LinkedIn and Google? In our on-demand…
Five Approaches to Promoting a Podcast
It’s no secret that over the last ten years, podcasts have gained massively in popularity. Spotify alone has six million podcast titles and more than…
Electronics Excellence Awards Announce Judge Panel
Last month we shared the news that Electronic Specifier will be honouring the very best of the industry with its Electronics Excellence Awards at…
A Napier Podcast Interview with Cody Schneider at Swell AI
Cody Schneider, Co-Founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the…
Future Horizons: September Semiconductor Update
We’re happy to share this month’s extract of Future Horizons September report on the semiconductor market. Continue reading to find out more about…
The Changing Landscape of Marketing Automation – HubSpot vs. Marketo
Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with…