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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Napier Competition – Can you Name this Industry Figure? – Winner Revealed!

Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure?' We can reveal that our industry figure is in…

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Napier Welcomes Jennifer Deroche as Account Manager

Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills…

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New Exhibition Director for productronica

A new exhibition director has been announced for productronica, the leading trade fair for electronics development and production. Caroline Pannier…

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CIM Lecture notes – Week 5 – Digital tools in the marketing mix

What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…

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CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses

What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…

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Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…

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Understand the difference between MQLs and SQLs with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…

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Buyer Personas – Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…

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PCIM Europe Call for Papers 2019 Now Open

PCIM Europe 2019 has officially opened it's Call for Papers, as it invites all experts from the industry and academia to apply for a lecture or…

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A ‘Napier Nine’ Video… Get to Know PA and HR Manager Debbie

In the latest installment of our ‘Napier Nine’ video series, we learn all about Debbie McIntosh, PA and HR Manager at Napier. Find out Debbie's first…

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