Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Inbound 2019 – LinkedIn Advertising

My first breakout session at Inbound 2019 started with the benefits and the downsides of LinkedIn Adverts. One of the key benefits is that LinkedIn…

Read More


7 Content Marketing Stats Every Marketer Needs to Know

As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some…

Read More


New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content

We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google…

Read More


Napier is Shortlisted for B2B PR Agency of the Year!

We were extremely pleased to receive the news that Napier has been shortlisted for the B2B PR Agency of the Year award at the B2B Marketing Awards…

Read More


WEKA FACHMEDIEN Present WEKA Ad Award for 2019

Publishing house WEKA FACHMEDIEN has announced the introduction of the first ever WEKA ad awards for 2019. Advertising customers from the ITK,…

Read More


Electronic Component Manufacturers Drive Advertising Spend

Our recent survey of European electronics publications has thrown up some interesting information about who is spending money on advertising. We…

Read More


Success for Napier’s Soft ball Cricket Team!

At Napier we are a close-knit team, and recently some of the Napier ladies took the soft ball cricket world by storm, taking part in the ECB Women's…

Read More


European Publishing Myths Smashed with Electronics Media Survey

We recently conducted a survey of the European electronics media and the results have been more than a little surprising! Although we’re always a…

Read More


elektroniknet.de Extends Reach to the Chinese Market

elektroniknet.de, a WEKA FACHMEDIEN publication, has announced that it is now extending its reach into the Chinese Market, by not only delivering…

Read More


WNIE Live Focuses on IoT

A series of roundtable discussions and a special focus on IoT security will be two of the major features of this year’s WNIE Live, taking place from…

Read More


Sign Up for Our Newsletter

Want the posts from all of our blogs delivered to your inbox every month? Simply sign up for our email newsletter.