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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

What B2B Marketers Need to Consider When it Comes to Email Marketing

Natasha Websdale, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing, drawing…

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Napier Wins ‘Agency of the Future’ Award at the B2B Marketing Expo California

The Napier team recently exhibited at the B2B Marketing Expo California in LA, and we are delighted to share that we were named the winners of the…

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IEEE SOCC 2022 Opens Call for Papers

The IEEE International System-on-Chip Conference (SOCC) has launched its call for papers, inviting professionals to submit content which addresses…

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Leading European Tech Marketing Agency, Napier, Opens First Office in USA

Dedicated local team in SF Bay Area on a mission to support rapidly growing demand for UK’s leading independent B2B Tech Integrated Public Relations…

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Pass the Secret Sauce Podcast: Build and Track Your Customer’s Journey

Mike Maynard, Managing Director at Napier featured on the Pass the Secret Sauce Podcast, to share his thoughts on how B2B marketers can build and…

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EETech Data Insights

EETech Launches Data Insights: Genius or Missed Opportunity?

EETech has launched a product called Data Insights. Put simply, the product uses information gathered on the EETech website to identify users coming…

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Editorial Changes at WEKA FACHMEDIEN

Markus Haller, Editor at WEKA FACHMEDIEN, has left the publishing house for a new role as part of the marketing team at Rohde & Schwarz. Markus…

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A Napier Webinar: Don’t Get Left Behind: Next-Generation B2B Content Tools

Content marketing is continuously evolving, and the format of content is no exception. New B2B content tools are now available offering marketers an…

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Marketing Agency Leadership Podcast: Marketing Long-Cycle B2B Tech

Rob Kischuk, the host of the Marketing Agency Leadership podcast, sat down with Mike, Managing Director at Napier, to discuss how to use marketing…

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Entries Open for The Electronics Industry Awards 2022

The Electronics Industry Awards (EIA) 2022 is now open for entries, with the award ceremony due to take place on Thursday 20th October 2022 at the…

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