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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

MMG Publishing Launches The Electronic Component Show

MMG Publishing has announced the launch of the Electronic Component Show (ECS), which will take place on the 14th May 2020, hosted at the Double Tree…

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Editorial Changes at WEKA FACHMEDIEN

Publishing house, WEKA FACHMEDIEN, has announced three key changes to its editorial team, as Frank Riemenschneider takes over as Editor-in-Chief for…

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Electronics Weekly Welcomes Alex McCarthy to Editorial Team

Electronics Weekly has welcomed a new member to its editorial team, as Alex McCarthy joins as a reporter. Alex will be covering general news and PR,…

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The Two ingredients of Magical Marketing Automation

Marketing is changing rapidly: just a few years ago it was only the brave pioneers who were running marketing automation systems, yet today the…

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Napier Partnership Streamlines Structure with Peter Bush Communications Merging into Armitage Communications

The Napier Group announced today the merging of Peter Bush Communications into Armitage Communications: forming a specialist high-tech PR and…

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Success for IKTEM Conference 2019

The IKTEM Conference 2019, an international development event for ICT, electronics and mechatronics development engineers, has been declared a great…

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PCIM Europe 2019: Another Successful Show

PCIM Europe 2019, the leading international event for power electronics, has delivered some impressive results; welcoming a total of 12,182 visitors…

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7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making

We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder…

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The End of the Tech Marketers Fascination with Makers?

Although I have always questioned the value of the maker market, I was really disappointed to hear the announcement that Maker Media is closing. Make…

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Goodbye ECN? Advantage Business Marketing Closes

I was really sad to see the news that Advantage Business Marketing has closed. Although this news has yet to be confirmed, the lack of a response…

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