Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier Earns Great Place to Work® Certification Again
We’re delighted to announce that Napier Partnership Limited has once again been named one of the UK’s Best Workplaces in Advertising, Media &…
How do B2B Technology Marketing Agencies Implement Account-Based Marketing Strategies for Engineering Companies?
A practical look at how engineering companies can use ABM to focus marketing and sales on the accounts that matter most Account Based Marketing (ABM)…
How to Evaluate and Select a B2B Technology Content Marketing Agency
A practical selection framework for marketing directors in electronics, industrial, and enterprise technology The best way to evaluate a B2B…
Electronics Run Club Hits the Ground Running with First Event Dates
Following the launch of the Electronics Run Club (ERC) earlier this year, the new industry initiative has announced its first series of training and…
Mastering B2B Marketing: Power of Differentiation with Alex Wood at Avnet
Alex Wood, Global Marketing Director at Avnet and Tria, joins the podcast to talk about his journey into tech marketing and why he has stayed at…
Remembering Peter Bush: A Life in Electronics PR
We were saddened to hear that Peter Bush, a well-known figure in the electronics media and PR industry and founder of Peter Bush Communications,…
Stop Paying to Reach the Wrong Engineers
Napier B2B's smarter approach to LinkedIn targeting LinkedIn promises B2B marketers access to the people who influence complex purchasing decisions.…
Mark Gradwell Joins Electronic Specifier as Contributing Editor
A familiar face has joined the Electronic Specifier team as experienced electronics journalist and communications professional Mark Gradwell takes up…
Why B2B Tech PR Needs to Stop Chasing Vanity Metrics
If you've worked in B2B technology marketing, you've probably seen the familiar PR report: millions of impressions, an impressive potential reach…
How to Use AI to Create an Email Marketing Campaign
Discover how to use AI to create email marketing campaigns with Napier's on-demand webinar. The webinar covers: Using AI for contact research How to…