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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

The Ultimate European PR FAQ

Answers to the questions our American clients ask about doing PR in Europe Europe has a very different culture from the USA, particularly when it…

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Why it Sometimes Makes Sense to Advertise for Your Channel

I’ve worked for manufacturers and channel partners. The dynamic for each, particularly in technology, is an interesting one as both recognise the…

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A Napier Podcast Interview with Abhi Godara – Rytr

AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content…

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Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush

As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's…

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A Napier Podcast Interview with Rena Fallstrom – Pure Storage

Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry…

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How Does LinkedIn Match Job Titles for Advertising Campaigns?

If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results. Although…

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it-daily.net and speicherguide.de Announce Storage Survey

it-daily.net and speicherguide.de have announced that, together, they are undertaking a survey assessing the state of storage infrastructure in 2023.…

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7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World

A flourishing show or conference is hard to sustain in today’s busy world, and yet if the right audience is invited, they maintain their position as…

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IEN Europe to Attend Face-to-Face Tradeshows

We were delighted to hear that IEN Europe will be attending Hannover Messe, SPS Parma, embedded world, SENSOR+TEST and WIN Eurasia in the coming…

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Forrester Wants to Say Goodbye to MQLs and Move to Opportunities

Recently Forrester has been promoting a range of content, including a webinar, saying that marketers should stop using MQLs and MQAs and move to…

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