Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Future Horizons: July Semiconductor Update
This month, we bring you the July edition of Future Horizon’s semiconductor report. Explore the latest insights into the current market outlook…
A Napier Webinar: Marketing B2B Technology in Japan
Register for Napier's webinar, and discover actionable strategies for European B2B tech companies that want to connect with prospects and engage key…
Unlocking Demand Generation: Strategies from Alex Alexin at Insightful
Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what…
Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent…
Why B2B Needs to Embrace Experimentation – Convert.com
Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B…
A Napier Webinar: Make ChatGPT Your Best Salesperson
Register for Napier's webinar and learn how you can make ChatGPT your best salesperson and boost AI visibility for your brand. We will cover: Is SEO…
Electronic Notes Launches Online Shop
Electronic Notes has announced the launch of its online shop covering a range of products from vintage valve mugs to Morse code mouse mats, and…
Certified for Success: How Our Digital Team Drives Success
In today’s B2B marketing landscape, success relies on more than creativity, it demands mastery of platforms and developing your skills. That's why…
Navigating the Future of Content Management – Mark Wheeler – Storyblok
Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from…
Will Journalists Accept AI-Generated Content?
We recently conducted some informal research, where we asked journalists who cover electronics, embedded and industrial automation sectors whether…