Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast Interview with Mark Donnigan – Virtual CMO
In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into…
Napier Shortlisted for the Electronics Industry and Instrumentation Excellence Awards 2024
Award season is coming around again and we are excited to announce that, for the third year in a row, Napier has been shortlisted in the 'Most…
A Napier Podcast Interview with Molly Bruckman – Mutiny
Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively…
Napier, One of the Longest-Standing Agencies in the B2B Tech Sector, Celebrates its 40th Anniversary
We are happy to share that Napier recently celebrated its 40th anniversary at London’s Science Museum, with leading technology editors and companies…
A Napier Webinar: GDPR: What the Hell is Legitimate Interest?
We see many companies running marketing campaigns that are held back by their approach to GDPR and other privacy legislation. The biggest problem is…
Quality or Quantity – Which is the Best Approach?
Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how…
A Napier Podcast Interview with Lisa Rees – Avnet Silica
Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series.…
WEKA Fachmedien Introduces AI Newsreader: Meet Elli
WEKA Fachmedien has announced an online video news channel hosted by a presenter called Elli. The twist is that Elli isn't real: she has been created…
Success for The InnoElectro Exhibition and Conference
The InnoElectro Exhibition and Conference, held from 23rd to 25th April 2024, has reported that it doubled in size from last year's show, with a 42%…
IOT Insider Hirers New Editor
IOT Insider has welcomed a new Editor to the team, Caitlin Gittins. With three years of experience within the B2B sector, Caitlin's experience spans…