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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Napier and Armitage: the inside story

Today we announced that we have merged with Armitage Communications, a really exciting development that takes the existing Napier Group (Napier and…

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B2B Technology Agencies Napier and Armitage Communications Merge

Napier Partnership Limited announces that it has completed a merger with Armitage Communications Limited, creating a group of three specialised B2B…

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WNIE Live Announces New Location for 2019

WNIE Live recently announced that it would be returning in September 2019, and has now revealed it will be located in the Midlands at the NAEC…

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AUTOMOBIL-ELEKTRONIK to Increase Number of Issues

As the automotive industry continues to grow and with an increasing amount of topics to cover, German publisher Huthig has decided to increase its…

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Industry Electronics Congress Launched for 2019

German publisher Huthig has launched a new conference for 2019. The Industry Electronics Congress will provide executives and specialists within the…

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New Online Editor for Huthig

Congratulations to Gunnar Knuepffer who has joined the Huthig electronics team as the new online editor. Formed of AUTOMOBIL-ELEKTRONIK, elektronik…

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CIM Lecture notes – Week 2 – Benefits of Having Internal Relationships

  In this lesson we learnt the benefits of internal relationships in the workplace and what they mean to the company and employees, and the…

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Electronic Product Design & Test Confirms Mark Gradwell as New Editor

Congratulations to Mark Gradwell, who has been confirmed as the new Editor at Electronic Product Design & Test (EPDT). After joining his role as…

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Landing pages – What are they? And why do you need one?

Landing pages are a vital part of any B2B inbound strategy. Once you have your content, you can use landing pages to inform potential customers why…

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Strategy and metrics for ABM

Many B2B companies who are targeting high-value customers find an ABM strategy serves them better than a broad-reaching approach. A well-structured…

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