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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

A Napier Podcast Interview with Georgios Grigoriadis – Baresquare

Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and…

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AI Content Generation: Napier’s New Service

Pretty much everyone reading this post will have tried AI, and we’ve all had a similar experience. The first time you see AI-generated content for a…

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Datateam Business Media Acquires Two New Publications

Datateam Business Media has acquired the School Building and MMC publications following the retirement of Lyn O'Donnell at Waverly Publications.…

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Email Doesn’t Suck… at Least Not as Much as you Think it Does

Email has been around in B2B marketing for a long time. In the last decade, with the arrival of shiny new marketing channels such as social media and…

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A Napier Podcast Interview with Stefan Debois – Pointerpro

Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated…

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Procurement Pro: A Great Success From Electronic Specifier

In February, Electronic Specifier launched its new magazine, Procurement Pro, the newest 'go-to' guide for those within the world of procurement in…

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Success for embedded world 2024

It has been two weeks since embedded world and the results are in! The exhibition and conference were another great success, with a record attendance…

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It’s Nearly Time For Focus On PCB 2024!

The third edition of 'Focus on PCBs - From Design to Assembly' is taking place on May 15th -16th 2024. The event is the only European B2B trade fair…

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9 Ways to Improve your Digital Advertising Campaigns

At Napier, we run a large number of digital campaigns, which gives us fantastic insight into how to run campaigns that deliver results that make a…

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Future Horizons: April Semiconductor Update

We're happy to share this month's extract of Future Horizons April report on the semiconductor market. Continue reading to learn more about the…

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