Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Alternatives to Meaningless Marketing Metrics

Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can…

Read More


New UK Embedded Show Announced for 2020

Hitex UK has announced the launch of a new UK-based Embedded Show for 2020. UK Embedded will take place on the 14th May at The Windmill Village Best…

Read More


AV ELETTRONICA Announces Changes with New Independent Publisher

AV ELETTRONICA has revealed changes to its magazine for 2020, announcing new ownership by an independent publisher, who will relaunch the magazine…

Read More


The Life of a Marketing Specialist at Napier

Hayden, Marketing Specialist at Napier, is the latest to take part in our ‘Life at Napier’ series. In this blog, Hayden shares how he has progressed…

Read More


Semtech’s Lauren Roady – Marketing Expert Interview

Lauren Roady, Digital Corporate Marketing Manager at Semtech, is the latest marketer to take part in our marketing expert interview series. From…

Read More


The Life of an Account Manager at Napier

Callie, Account Manager, is the second team member to take part in our ‘Life at Napier’ series. Read the blog below to discover what Callie gets up…

Read More


Napier Joins Eurocom Worldwide as UK Member

We are delighted to share the news that Napier has joined Eurocom Worldwide, the global PR Network for B2B and Technology. Napier joins the Eurocom…

Read More


Vicor and Napier Awarded Online Banner Marketing Excellence Certificate by Electronics Weekly

We were delighted to be recognized by Electronics Weekly, alongside our client Vicor, who presented us with a certificate of excellence for online…

Read More


The Life of a Creative Services Manager at Napier

Here at Napier, we thought it was about time that we provided some insight into what life is like as part of the Napier team. With this in mind,…

Read More


EETech Media Relaunch EE Power

EETech Media has announced the relaunch of its EE Power site, offering visitors access to new features and content. As a leading online source for…

Read More


Sign Up for Our Newsletter

Want the posts from all of our blogs delivered to your inbox every month? Simply sign up for our email newsletter.