SMART Objective Generator

This is a really simple tool to help you write objectives that follow the SMART format:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Although the approach seems straightforward, it’s very easy to write objectives that are not specific, measurable or time-bound. This tool will be of particular use to students, who Mike (lecturer at Southampton University)  finds frequently don’t write SMART objectives, even when they are reminded to do so.

Simply fill in the form below to create your SMART objective.

SMART Objective Generator
Describe what should be achieved
(e.g. grow website traffic)
How will the goal be measured
(e.g. cuttings, leads, website visitors)?
Is the goal to hit a target number or increase by an amount?
Reach target
What will be the change or result
(e.g. 20%, 5000)?
What is the deadline when the goal must be achieved?
Your Goal

If you think this is a good way to understand how to write a SMART goal, please let us know – we’d love to hear how our tool is being used to help you.