Our Results - Case Studies and Testimonials
Napier is an award-winning agency and has been at the heart of marketing technology in Europe since 1984. We combine strategic planning, PR, advertising, direct marketing, events and new media into cohesive, pan-European campaigns which help our clients turn objectives into achievements.
Take a look at some of our successful campaigns below:
Awareness
Gas Safety Infographic Campaign
Creating an engaging infographic to warn of the dangers of CO2 within confined working spaces
Driving Leads Through Account Based Marketing (ABM)
Utilising existing content and focusing on ensuring that the content reaches the key target accounts
Raising Brand Awareness With Thought Leadership Content
Creating thought-leadership content to position Farnell as a leading supplier.
Developing High Value Content to Secure Coverage
Achieving maximum exposure from one case study, resulting in coverage in every key region.
Developing Technical Content for Launch of New Quality Inspection Robot
Developing high-quality technical content to promote new product
Raising the Profile of a British PC Manufacturer
To raise Novatech's profile as a UK manufacturer of IT equipment
Securing High-quality Coverage with a Digital Press Conference
Achieving attendance from top priority editors and quality coverage for Tektronix's digital press conference.
Creating a Video Newscast Channel
Announcing Microchip's products in a way that would supplement their press releases
Using a Customer Case Study to Generate High Quality Content and Coverage Across Europe
"This is incredible. Really amazing coverage. I am utterly blown away with how well this has been received. Massive thanks for including us in this marketing program.”
Securing Coverage in a National Newspaper
We were able to quickly develop and approve appropriate messaging for the media
Building Strategic Messaging in EMEA and USA
Utilizing digital and traditional PR tactics to drive awareness.
Raising Brand Awareness in the UK and Germany
PR programme including press meetings in both the UK and Germany
Utilising Public Relations to Build Brand Awareness
Building brand awareness with thought leadership content.
Smart Cities Multilingual Microsite Development
Multilingual website to promote LEM's products
Driving Demand in the Food and Beverage Industry
ABB partnered with Napier to raise awareness and generate demand for its products, services and expertise in the food and beverage industry.
Creating a Global Campaign to Drive Traffic
A global campaign driving web visits from 171 countries
Engaging German Media
Engaging German media to improve Vicor's relationships with German editors
Increasing SEO Value and Traffic with Content
“The calculator really transformed a simple feature on battery life into something much more interesting that got us both SEO value and PR coverage.”
Raising Product Awareness with a Digital Press Conference
Engaging European media with a digital press conference.
Delivering Consistent Branding with Website Development
Creating a plugin that allows IronCAD to roll out websites with a consistent look and feel
Developing Thought Leadership and Showcasing Client Products
Securing coverage across top European automotive, electronics and testing publications
Providing Regular Interesting and Relevant Content to Drive Traffic
The PowerBlog pages count for some of the highest page views on the Vicor site
Video Content creation for MWC 2018
To enhance the look and feel of their Exhibition stand to further promote brand awareness
Power Quality Campaign
A comprehensive PR programme covering seven European countries
Launch of Data Centre Management Tool
Contacted over 60 key editors and invited them to meet with Avocent spokespeople at regional press tours
Lead Generation
Re-purposing Content for Lead Generation
The Back to Basics eBook was Vicor’s number one lead generation tool
Placing Reader Competitions Across European Titles
Reader competitions in European electronics publications to raise awareness of Microchip’s development tools
Developing Microsite to Promote a Coding Standard
Developing a site that enabled developers to either request the entire coding standard as a PDF
Test Equipment Lead Generation Campaign
A webinar campaign attracting hundreds of engineers
Generating Leads Through Email Marketing and Landing Pages
"Chloe has done a great job for us in the short amount of time she has been on the account. She has gained a good understanding of our business quickly"
Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness
Addressing the test and measurement requirements of emerging and future technologies
Generating leads with a minimal budget spend
We decided to run a competition aimed at design engineers, hobbyists & makers
Using a Whitepaper to Gain Marketing-Qualified Leads
Promotion of the whitepaper was initially focused on targeting European Power Engineers
Generating leads and positioning brand with a webinar
Generating leads and positioning brand with a webinar
Acquiring Leads and Product Data Through a Survey
Designing a survey to target professional design engineers and makers/ hobbyists, and to acquire data about the RaspberryPi board end use
Generating Leads and Increasing Awareness With a Webinar
Using a webinar to generate leads and increase awareness amongst design engineers in Europe
Engagement
Increasing Engagement with a Selfie Competition
Raising awareness and encourage engagement from the target audience with selfies
Developing a video campaign to be used in the selling process
Developing a video to be used as part of a sales pitch, to show product potential
Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate
Creating drip campaigns and sending emails to segmented lists based on the customer’s buying habits
Marketing Automation for Power Components Company
Developing behavioural and data-driven triggered emails, and campaign management
Launching and Managing Email Newsletters
Collecting data from a number of internal databases, we designed and coded an efficient HTML template
Ongoing Email Marketing Campaign
Achieving success with European newsletters
RAID Storage Case Studies
Generate case studies showing the benefits of using AMCC’s 3ware SATA RAID controllers
Editor Testimonials
Editors are very keen to tell us what they think:
Our editor quotes page has many more testimonials from journalists.