Our Results - Case Studies and Testimonials

Napier has been at the heart of marketing technology in Europe since 1984. We combine strategic planning, PR, advertising, direct marketing, events and new media into cohesive, pan-European campaigns which help our clients turn objectives into achievements.

Some of our successful campaigns include:

Awareness

Increasing SEO Value and Traffic with Content

“The calculator really transformed a simple feature on battery life into something much more interesting that got us both SEO value and PR coverage.”

Delivering Consistent Branding with Website Development

Creating a plugin that allows IronCAD to roll out websites with a consistent look and feel

Developing Thought Leadership and Showcasing Client Products

Securing coverage across top European automotive, electronics and testing publications

Providing Regular Interesting and Relevant Content to Drive Traffic

The PowerBlog pages count for some of the highest page views on the Vicor site

Video Content creation for MWC 2018

To enhance the look and feel of their Exhibition stand to further promote brand awareness

Gas Safety Infographic Campaign

Creating an engaging infographic to warn of the dangers of CO2 within confined working spaces

Driving Traffic Through Account Based Marketing (ABM)

Utilising existing content and focusing on ensuring that the content reaches the key target accounts

Raising Brand Awareness With Thought Leadership Content

Creating thought-leadership content to position Farnell as a leading supplier.

Raising the Profile of a British PC Manufacturer

To raise Novatech's profile as a UK manufacturer of IT equipment

Creating a Video Newscast Channel

Announcing Microchip's products in a way that would supplement their press releases

Securing Coverage in a National Newspaper

We were able to quickly develop and approve appropriate messaging for the media

Raising Brand Awareness in the UK and Germany

PR programme including press meetings in both the UK and Germany

Lead Generation

Developing Microsite to Promote a Coding Standard

Developing a site that enabled developers to either request the entire coding standard as a PDF

Anritsu Lead Generation Campaign Case Study

Test Equipment Lead Generation Campaign

A webinar campaign attracting hundreds of engineers

Penn Engineering Case Study Banner Image

Generating Leads Through Email Marketing and Landing Pages

"Chloe has done a great job for us in the short amount of time she has been on the account. She has gained a good understanding of our business quickly" 

Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness

Addressing the test and measurement requirements of emerging and future technologies

Generating leads with a minimal budget spend

We decided to run a competition aimed at design engineers, hobbyists & makers

Using a Whitepaper to Gain Marketing-Qualified Leads

Promotion of the whitepaper was initially focused on targeting European Power Engineers

Generating leads and positioning brand with a webinar

Generating leads and positioning brand with a webinar

Acquiring Leads and Product Data Through a Survey

Designing a survey to target professional design engineers and makers/ hobbyists, and to acquire data about the RaspberryPi board end use

Generating Leads and Increasing Awareness With a Webinar

Using a webinar to generate leads and increase awareness amongst design engineers in Europe

Re-purposing Content for Lead Generation

The Back to Basics eBook was Vicor’s number one lead generation tool

Placing Reader Competitions Across European Titles

Reader competitions in European electronics publications to raise awareness of Microchip’s development tools

Engagement

Increasing Engagement with a Selfie Competition

Raising awareness and encourage engagement from the target audience with selfies

Developing a video campaign to be used in the selling process

Developing a video to be used as part of a sales pitch, to show product potential

Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate

Creating drip campaigns and sending emails to segmented lists based on the customer’s buying habits

Marketing Automation for Power Components Company

Developing behavioural and data-driven triggered emails, and campaign management

Launching and Managing Email Newsletters

Collecting data from a number of internal databases, we designed and coded an efficient HTML template

Ongoing Email Marketing Campaign

Achieving success with European newsletters

RAID Storage Case Studies

Generate case studies showing the benefits of using AMCC’s 3ware SATA RAID controllers

Editor Testimonials

Editors are very keen to tell us what they think:

Slide “…Napier is one of a select handful of European agencies…” Slide “…unlike the larger agencies they are very focused…” Slide “…I enjoy working closely with Napier…” Slide “…the Napier team clearly understands the market…”

Our editor quotes page has many more testimonials from journalists.