Our Results - Case Studies and Testimonials

Napier has been at the heart of marketing technology in Europe since 1984. We combine strategic planning, PR, advertising, direct marketing, events and new media into cohesive, pan-European campaigns which help our clients turn objectives into achievements.

Some of our successful campaigns include:

Awareness

Image of LEM City Website case study

Smart Cities Multilingual Microsite Development

Multilingual website to promote LEM's products

Creating a Global Campaign to Drive Traffic

A global campaign driving web visits from 171 countries

Raising Brand Awareness in the UK and Germany

PR programme including press meetings in both the UK and Germany

Delivering Consistent Branding with Website Development

Creating a plugin that allows IronCAD to roll out websites with a consistent look and feel

Providing Regular Interesting and Relevant Content to Drive Traffic

The PowerBlog pages count for some of the highest page views on the Vicor site

Raising the Profile of a British PC Manufacturer

To raise Novatech's profile as a UK manufacturer of IT equipment

Securing Coverage in a National Newspaper

We were able to quickly develop and approve appropriate messaging for the media

Developing Thought Leadership and Showcasing Client Products

Securing coverage across top European automotive, electronics and testing publications

Creating a Video Newscast Channel

Announcing Microchip's products in a way that would supplement their press releases

Increasing SEO Value and Traffic with Content

“The calculator really transformed a simple feature on battery life into something much more interesting that got us both SEO value and PR coverage.”

Power Quality Campaign

A comprehensive PR programme covering seven European countries

Launch of Data Centre Management Tool

Contacted over 60 key editors and invited them to meet with Avocent spokespeople at regional press tours

Lead Generation

Using a Whitepaper to Gain Marketing-Qualified Leads

Promotion of the whitepaper was initially focused on targeting European Power Engineers

Anritsu Lead Generation Campaign Case Study

Test Equipment Lead Generation Campaign

A webinar campaign attracting hundreds of engineers

Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness

Addressing the test and measurement requirements of emerging and future technologies

Re-purposing Content for Lead Generation

The Back to Basics eBook was Vicor’s number one lead generation tool

Penn Engineering Case Study Banner Image

Generating Leads Through Email Marketing and Landing Pages

"Chloe has done a great job for us in the short amount of time she has been on the account. She has gained a good understanding of our business quickly" 

Generating leads with a minimal budget spend

We decided to run a competition aimed at design engineers, hobbyists & makers

Generating leads and positioning brand with a webinar

Generating leads and positioning brand with a webinar

Developing Microsite to Promote a Coding Standard

Developing a site that enabled developers to either request the entire coding standard as a PDF

Placing Reader Competitions Across European Titles

Reader competitions in European electronics publications to raise awareness of Microchip’s development tools

Engagement

Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate

Creating drip campaigns and sending emails to segmented lists based on the customer’s buying habits

Marketing Automation for Power Components Company

Developing behavioural and data-driven triggered emails, and campaign management

Launching and Managing Email Newsletters

Collecting data from a number of internal databases, we designed and coded an efficient HTML template

Ongoing Email Marketing Campaign

Achieving success with European newsletters

RAID Storage Case Studies

Generate case studies showing the benefits of using AMCC’s 3ware SATA RAID controllers

Editor Testimonials

Editors are very keen to tell us what they think:

Our editor quotes page has many more testimonials from journalists.