Raising Brand Awareness in the UK and Germany

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Client: Vector Software Inc.

Objective: To raise brand and product awareness in the critical UK and German markets.

Activities: Napier developed an initial PR programme including press meetings in both the UK and Germany, as well as the development of by-lined opinion pieces based on the key topics identified at these meetings, which Napier then went on to secure as placements in the top publications. Following this, a second media tour was held, from which Napier developed a number of pieces of thought-leadership content, to secure as contributed article placements.

Results: Napier exceeded the expected number of journalists attending the media tour in both the UK and Germany, by 100%. Vector Software has secured coverage in many of the key UK and German electronics titles, and as a result they have seen a 25% increase in website traffic coming from Europe.




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