Napier’s Marketing Tools

Napier’s Marketing Tools will help marketing professionals plan, execute and deliver successful B2B technology campaigns. From your website to your ROI, Google Analytics and even your MQL’s, we’ve got you covered. Our collection of marketing tools can help marketers plan and deliver campaigns for their success.

  • Napier’s Marketing ROI Calculator
    The ROI calculator allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel.
  • SEO Audit and Reporting Tool
    The Napier SEO Tool allows you to review your own website quickly identifying problematic areas that need attention and provide recommendations on how to improve them.
  • B2B Persona Creator Tool
    The B2B Persona Creator Tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning.
  • MQL and SQL Definition Tool
    The MQL and SQL definition tool allows you to identify what information and behaviour qualifies your leads for either marketing or sales.
  • Smart Objective Generator
    The Smart Objective Generator tool helps you write objectives that follow the SMART format to ensure your objectives are specific, measurable and time-bound.
  • Google Analytics Link Generator
    Napier’s Google Analytics Link Generator uses a simple format to ensure you create a link that is in the correct format to transfer data accurately.