News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
Yokogawa IA’s Maaike Goinga – Marketing Expert Interview
As part of our Marketing expert series, our sister company Peter Bush Communications interviewed Maaike Goinga, Marketing Manager at Yokogawa IA.…
Winner of the Elektra Selfie Competition Revealed!
Congratulations to Alex Price, Marketing Manager at Vicor, who is the winner of the Napier Prop Selfie Competition recently held at the Elektra…
The Napier approach – Our 4-step process for delivering great service
WHAT? The Napier approach was designed to help ensure we deliver the best service possible to our clients. A 4-step process tailored for the B2B…
CIM Lecture notes – Week 7 – Putting the marketing mix into context
What did we cover? Following on from our session last week, where we explored the marketing mix and the factors we should consider when…
What Truly Makes a HubSpot Lioness?
When my Managing Director Mike first suggested that I participated in the HubSpot ‘Sales Lion’ course I was unsure. As a newbie to sales I was…
CIM Lecture notes – Week 6 – Outlining the marketing mix
What did we cover? It must be the MOST fundamental of all marketing concepts, behold... the marketing mix! I have touched on this in a previous blog,…
CIM Lecture notes – Week 5 – Presenting your data and information to form insights
What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these…
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…
CIM Lecture notes – Week 3 – Factors and trends in the marketing environment
What did we cover? Trends are important for marketers as they help us identify what direction marketing taking ahead of time. Knowing trends before…
CIM Lecture notes – Week 1 – Marketing’s position within a business
What did we cover? We have moved onto the next module of the CIM course (the marketing module), and begun by exploring the definition of marketing,…