News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
B2B Email Marketing: Boring or Brilliant?
Discover what really works in B2B email marketing with Napier’s on-demand webinar where we share results of our email marketing study. The webinar…
The Evolution of Sales Enablement in the Age of AI – Yega Kumarappan – Paperflite
Yega Kumarappan explores how sales enablement has evolved from simple content distribution into an AI-driven discipline focused on helping sellers…
Human vs AI-Generated Content: Why the Difference Still Matters in B2B Marketing
Almost every week, someone, somewhere asks a version of the same question: “Is AI now good enough to replace human marketers?” Let’s face it. AI is…
Inside Menlo Microsystems: Marketing Switch Technology Innovation
In the latest episode of our Marketing B2B Technology podcast, Jackie Rutter, Vice President of Corporate Marketing at Menlo Microsystems, joins Mike…
Why Account Based Marketing Works: A Strategic Path to B2B Growth
Account‑based marketing (ABM) has rapidly evolved from a niche tactic into one of the most effective strategies in modern B2B marketing. Insights…
Using Google Ads to Generate Qualified Leads for Electronic Component Suppliers
For many electronic component suppliers, Google Ads can feel like a double‑edged sword. On one hand, it promises visibility in front of design…
What “The Great Geo Gold Rush” Reveals About the Future of Search
Our recent webinar, “The Great Geo Gold Rush,” explores a fundamental shift in how brands must approach visibility in an AI-driven search landscape.…
Maximizing Content Creation: The Power of AI and Video in Modern Marketing
Katherine Mayer, Product Manager at Kapwing, a cloud-based video editing platform, joins the podcast to discuss how video editing is evolving with AI…
Celebrating 20 Years of Bodo’s Power Systems
This June marks a remarkable milestone as, during PCIM 2026 in Nuremberg, Bodo’s Power Systems will celebrate two decades of publishing. Since its…
Caroline Hayes Steps into New Role as Group Editor
Napier is delighted to congratulate Caroline Hayes on her appointment as Group Editor of AV Magazine and Electronics Weekly. Caroline was appointed…