News About Napier

Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.

CIM Lecture notes – Week 5 – Digital tools in the marketing mix

What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…

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CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses

What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…

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Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…

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Understand the difference between MQL’s and SQL’s with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…

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Buyer Persona’s – Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…

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A ‘Napier Nine’ Video… Get to Know PA and HR Manager Debbie

In the latest installment of our ‘Napier Nine’ video series, we learn all about Debbie McIntosh, PA and HR Manager at Napier. Find out Debbie's first…

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A ‘Napier Nine’ Video… Get to Know Account Director Freya Ward

In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this installment we introduce you to Freya Ward,…

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CIM Lecture notes – Week 3 – Digital tools in the marketing mix

What did we cover? How digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and…

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How I Learnt About HTML Emails and Marketing Automation

Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing…

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CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing

What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of…

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