News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
CIM Lecture notes – Week 1 – Marketing’s position within a business
What did we cover? As we move onto the next module, the marketing module, we started off by exploring the definition of marketing, the role of…
Napier Named at ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards
We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last…
CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)
What did we cover? As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the…
Napier Competition – Can you Name this Industry Figure? – Winner Revealed!
Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure?' We can reveal that our industry figure is in…
Napier Welcomes Jennifer Deroche as Account Manager
Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills…
CIM Lecture notes – Week 5 – Digital tools in the marketing mix
What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…
CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses
What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…
Napier’s Toolbox
As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…
Understand the difference between MQLs and SQLs with Napier’s Definition Tool
In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…
Buyer Personas – Why are They So Important?
It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…