B2B Persona Creator Tool

Use our handy persona creation tool to develop B2B personas for your campaigns.


Napier B2B Persona Tool
Basic Information
Name for this Persona
Job Role or Title
In which industry do they work?
Company Information
Number of employees
Annual Turnover
Which of the following best describes their company?
Related Roles
To Whom Does this Persona Report?
What is the most important thing they can do to impress their boss?
Who do they work with/who works for them?
Goals and Objectives
How is their job measured?
What are their goals from a company point of view?
What personal career goals do they have?
What are their key challenges?
What are their key opportunities to look good internally?
What information do they need to do their job?
In what format do they want this information?
Sources of Information
Which of the following media channels do they use?
Please enter your details
First Name
Email *