Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

How to Make Your Industrial Search Marketing Campaign Fail

In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial…

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Is Industrial PR Different from Consumer PR?

In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the…

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Business Built Freedom Podcast Interview: Tips to Reach Your Target Audience

The Business Built Freedom Podcast, hosted by Joshua Lewis, invites listeners who are business owners, to discover how they can build a vehicle of…

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A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing

Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar…

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A Napier Podcast: Interview with Chip House – SharpSpring

We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at…

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Guest Blog Post – Ian Poole – 10 Top Tips to Get the Most Views for Your Videos

With video now becoming a key tactic within B2B marketing strategies, we were delighted to receive a guest blog post from Ian Poole, Editor of…

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Business Mastermind Podcast Interview: Marketing Numbers, Content and Growth through Acquisition

The Business Mastermind Podcast, hosted by Gavin Preston, provides listeners with insights on how to grow your business, covering topics such as…

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A Napier Podcast: Interview with Indrek Vainu – AlphaBlues

In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Indrek Vainu, co-founder of…

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ABM – Where Are We Now?

It’s safe to say that Account-Based-Marketing (ABM) is now an embedded strategy in the B2B space and that it isn’t going anywhere. ABM likes to shift…

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The Client Catching Podcast Interview: How to Win High Value Clients with ABM

The Client Catching Podcast, hosted by Adam King, provides listeners with actionable business development and marketing strategies, ideas and tactics…

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