Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
What to Look for When Choosing a LinkedIn Marketing Agency for a B2B Engineering Business
LinkedIn has rapidly evolved to work exceptionally well for B2B campaigns. However, in the wrong hands, it has also developed the ability to consume…
Human vs AI-Generated Content: Why the Difference Still Matters in B2B Marketing
Almost every week, someone, somewhere asks a version of the same question: “Is AI now good enough to replace human marketers?” Let’s face it. AI is…
Inside Menlo Microsystems: Marketing Switch Technology Innovation
In the latest episode of our Marketing Professionals series, Jackie Rutter, Vice President of Corporate Marketing at Menlo Microsystems, joins Mike…
Why Account Based Marketing Works: A Strategic Path to B2B Growth
Account‑based marketing (ABM) has rapidly evolved from a niche tactic into one of the most effective strategies in modern B2B marketing. Insights…
Using Google Ads to Generate Qualified Leads in Electronics Manufacturing
For many electronics manufacturers, Google Ads can feel like a double‑edged sword. On one hand, it promises visibility in front of engineers and…
What “The Great Geo Gold Rush” Reveals About the Future of Search
Our recent webinar, “The Great Geo Gold Rush,” explores a fundamental shift in how brands must approach visibility in an AI-driven search landscape.…
Maximizing Content Creation: The Power of AI and Video in Modern Marketing
Katherine Mayer, Product Manager at Kapwing, a cloud-based video editing platform, joins the podcast to discuss how video editing is evolving with AI…
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks…
Beyond ‘Maximise Conversions’: Navigating Google Ads Bidding and Targeting in B2B Tech
Google Ads strategy for B2B tech: A specialist guide for engineering marketers In the specialized world of B2B technology, PPC specialists know all…
The Great GEO Gold Rush
Don’t fall into the trap of the GEO Gold Rush. Watch Napier’s on-demand webinar where we explore how search is evolving and how it's affecting B2B…