Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

A Napier Webinar: Segmentation Secrets: 9 Ways to Target the Right Audience

Do you struggle to target the right audiences with your campaigns? Or find it difficult to reach your target audience in the most impactful way?…

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Is your data safe? HubSpot’s Hack Creates Concerns

HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data…

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Q&A With Napier’s Digital Marketing Apprentice

‘Napier Has a Get Stuck in Approach’ Starting out as a young B2B marketer can be daunting, especially in such a competitive landscape. Where…

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A Napier Podcast Interview with Andrus Purde – Outfunnel

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams…

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A Napier Webinar: The Good, The Bad, and The Ugly of Marketing Measurement

Are you struggling to impress the board with the results of your marketing and PR campaigns? Would you like to align your marketing KPIs to business…

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Napier Ranked in Top 50 Agencies in the B2B Marketing Benchmarking Report 2024!

We are delighted to share that Napier has been featured in the B2B Marketing Benchmarking Report 2024, ranking in the top 50 of UK B2B marketing…

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A Napier Podcast Interview with Mark Donnigan – Virtual CMO

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into…

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A Napier Podcast Interview with Molly Bruckman – Mutiny

Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively…

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A Napier Webinar: GDPR: What the Hell is Legitimate Interest?

We see many companies running marketing campaigns that are held back by their approach to GDPR and other privacy legislation. The biggest problem is…

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Quality or Quantity – Which is the Best Approach?

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how…

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