Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Electronics Run Club Hits the Ground Running with First Event Dates
Following the launch of the Electronics Run Club (ERC) earlier this year, the new industry initiative has announced its first series of training and…
Mastering B2B Marketing: Power of Differentiation with Alex Wood at Avnet
Alex Wood, Global Marketing Director at Avnet and Tria, joins the podcast to talk about his journey into tech marketing and why he has stayed at…
Stop Paying to Reach the Wrong Engineers
Napier B2B's smarter approach to LinkedIn targeting LinkedIn promises B2B marketers access to the people who influence complex purchasing decisions.…
Why B2B Tech PR Needs to Stop Chasing Vanity Metrics
If you've worked in B2B technology marketing, you've probably seen the familiar PR report: millions of impressions, an impressive potential reach…
How to Use AI to Create an Email Marketing Campaign
Discover how to use AI to create email marketing campaigns with Napier's on-demand webinar. The webinar covers: Using AI for contact research How to…
AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0
Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by…
The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI
Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to…
Why Microsite Development Still Matters in Modern B2B Campaigns
For lots of B2B marketing teams, the corporate website has become the default focus for every campaign, product launch, event, or content asset.…
From Complex Technology to Clear Storytelling: How Design Supports Technical Marketing
Technical marketing is rarely short of useful substance. The real challenge, however, is to make that substance resonate with the right people in the…
Why Great Design Matters in B2B Technology Marketing
In B2B technology marketing, design is sometimes treated as a finishing touch rather than a commercial tool. That is a missed opportunity. When…