Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Bot or Being?

Are your email metrics suffering from surges in email clicks from bots? Email security bots are known as a marketer's worst enemy. These pesky bots…

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Napier Named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards 2020

We are delighted to share that Napier was named as the winner of 'The Most Outstanding PR Agency' category at the Electronics Industry Awards 2020.…

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Napier Launches Virtual Trade Show Platform

Napier has launched its own virtual trade show platform – TheBoothCloud.com. Designed specially for the B2B technology industry, Napier has created…

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A Napier Podcast: Interview with Chris Dickey CEO of Visably

We are delighted to share the latest interview from Napier's Marketing B2B Technology Podcast. In our latest episode, Mike, Managing Director of…

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A Day in the Life of a Copywriter

As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into how he joined Armitage, (now Napier) and the…

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HubSpot’s State of Marketing Report 2020

We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to…

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A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets

In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating…

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A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted

It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns…

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A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack

I was lucky enough to recently attend the B2B Marketing Ignite event over a period of 3 days, attending various sessions on topics including ABM,…

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Napier Launches Marketing Automation Naming Convention Tool

Here at Napier, we understand that there are various elements a company has to consider when onboarding to a new marketing automation platform, and…

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