Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Campaign highlights from 2017

For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor,...

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Webinar Facts and Figures

After reading “The 2017 Big Book of Webinar Stats”, we decided to share what we thought were the most interesting facts and figures, to help...

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Here’s Why You Don’t Rank in Google

One of the more popular talks I went to at INBOUND2017, was this “Here’s Why You Don’t Rank in Google” – the room was packed. And why...

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INBOUND Taught Me: How to Win in the ever-evolving world of Social Media

During the time we spent at the HubSpot INBOUND Conference 2017, we attended partner day. As proud partners of HubSpot, we joined other agencies for...

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Making the most out of your webinar: A Few Tips and Tricks

This week at Napier we’ve been analysing “The 2017 Big Book of Webinar Stats” by GoToWebinar  and have decided to summarise a few little tips...

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hubspot logo

HubSpot announces Data Centre in Germany

HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, but also announcing a new Germany based data...

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INBOUND Taught Me: How to Overhaul Lead Nurturing and Double Conversions

Throughout my time at INBOUND 2017, I spent a lot of time listening about HubSpot’s (rightly so) ‘awesomeness’.  This is why it was almost...

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The DPN Release Guidelines to Justify Processing of Data under the GDPR

The Data Protection Network (DPN) has released guidelines around the use of Legitimate Interests to justify processing of data under the EU’s...

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LinkedIn Lead Generation

INBOUND 2017 Taught Me: HubSpot Finally Reveals the Secrets to Achieving Explosive Success on LinkedIn

Throughout my time at INBOUND, I attended several conferences surrounding a variety of subjects. This varied widely from ABM to lead nurturing, and...

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Vector’s Anna Barcelos – Marketing Expert Interview

Anna Barcelos, Director of Marketing at Vector Software, is the latest marketer to have been interviewed for our marketing expert series. As a...

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