Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

The New Napier ABM Tactics Advisor

One of the fastest-growing services we offer is support for account-based marketing (ABM) campaigns. It's also a service that generates a huge number…

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The Good, the Bad and the Ugly of Landing Pages

We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? This was the question…

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B2B Marketing Priorities for 2021

We recently conducted a poll to find out what our clients’ priorities were for 2021. As a quick poll of sentiment, we didn’t get, or intend to get, a…

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Seven Secrets of Good Copywriting

I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item…

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The 11 Different Types of Nurturing Campaign

I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software,…

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A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly

  Here at Napier, we understand that landing pages are a key area of your marketing strategy. If your landing page is not optimised for success,…

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Industrial PR campaigns that Overcame Corporate Limitations

It’s no secret that when it comes to Industrial PR, there are limitations to what companies can achieve within the corporate style guide - and…

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LinkedIn Lead Generation

Tips and Tricks to Getting the Best From LinkedIn

Increasingly, LinkedIn is becoming a media platform that brands and companies need to understand in order to get the best reach to their potential…

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The Truth Behind Content Marketing

At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people…

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The Seven Key Things We Learned From Litmus’ State of Email Report

With its familiarity and ease of use, e-mail is a powerful communications tool, one that marketers have used to their advantage. But how is it…

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