Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Seven Things That Make B2B Tech PR Amazing

What do you think of when you hear the phrase ‘public relations’? Promoting a band’s latest tour or album? Arranging a viewing of a big fashion…

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22 Things Marketers Need to Consider in 2022

As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of…

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What is Mental Availability in Marketing?

One of the terms that can confuse marketers is “mental availability”. This is a really important concept that is different from brand awareness, but…

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Influential Entrepreneurs Podcast Interview

Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike…

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5 Things To Consider Before Recording Podcasts

Over the last few years, customers have been spoilt for choice when it comes to ways of consuming content. No longer does the consumer have to wait…

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A Napier Podcast: Interview with Kate Terry – Turtl

In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform. Kate shares why she thinks content is…

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The Secrets to Communicating Successfully With a B2B Audience

Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated…

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B2B Marketing Checklists – Persona Definition

This blog post analyses our checklist for creating B2B technology personas. Understanding your audience is critical to success in B2B marketing.…

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A Napier Podcast: Interview with Mark Abrami – Hootsuite

In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media…

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Top 5 Marketing Applications for Artificial Intelligence

Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful…

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