Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

A Napier Podcast Interview with Cat Anderson – Sprout Social

In this podcast episode, we interview Cat Anderson, Head of EMEA Marketing at Sprout Social, a social media management solution. Cat shares how she…

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A Napier Podcast Interview with Marc Mustard – ABB Robotics

In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics,…

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Pay for play editorial

The Problem of “Paid Editorial”

I found the Press Gazette's recent article about "pay-to-play editorial" fascinating. Paying to get coverage is not uncommon in B2B media, and money…

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Marketing ROI Calculator

Upgrades to Our Marketing RoI Calculator

Marketing should be something that generates profit. It seems obvious, but it can be difficult to calculate RoI on campaigns. This is why we…

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A Napier Podcast Interview with Shannon Martin – Podbean

In this podcast episode, we interview Shannon Martin, Director of Communications at Podbean, a podcast publishing solution. Shannon shares what B2B…

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A Napier Podcast: Interview with Jeff Coyle – MarketMuse

In this podcast episode, we interview Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, an AI-powered platform which removes manual…

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A ‘Napier Nine’ Video… Get to Know Digital Marketing Specialist Hayden Reader

In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this instalment, we introduce you to Hayden Reader,…

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A Napier Podcast: Interview with Matt Young – UserVoice

In this podcast episode, we interview Matt Young, CEO of UserVoice, a product feedback management solution for SaaS platforms. Matt explains how the…

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7 Current Trends in Graphic Design

The last couple of years have been unprecedented, and companies have been faced with challenges to adapt the way they communicate with customers,…

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Five Tech B2B Campaigns That Thought Outside the Box

It’s easy to fall into the trap of repeating the same old tactics when planning your next B2B technology campaign – but don’t be surprised if you get…

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