Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

CIM Lecture notes – Week 5 – Digital tools in the marketing mix

What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…

Read More


CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses

What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…

Read More


Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…

Read More


Understand the difference between MQL’s and SQL’s with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…

Read More


Buyer Persona’s – Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…

Read More


CIM Lecture notes – Week 3 – Digital tools in the marketing mix

What did we cover? How digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and…

Read More


Why isn’t Everyone Using Account Based Marketing (ABM)?

Account Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key…

Read More


How I Learnt About HTML Emails and Marketing Automation

Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing…

Read More


Three Simple Steps for Building Personas with Vertical Industries in Mind

A key component to a successful content marketing campaign is the thorough understanding of the buyer persona of the target audience and I want to…

Read More


CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing

What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of…

Read More