Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why Technical Copywriting Agencies are Different
When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about…
A Napier Podcast Interview with Jodi Cerretani – RollWorks
Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to…
A Napier Webinar: The Top 10 Marketing AI Tools
Although AI can be over-hyped, today, you can get real benefits from the technology. In fact, there is a wide range of marketing tools available now…
A Napier Podcast Interview with Mario Blandini – iXsystems
In the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software…
Napier’s Managing Director Shortlisted for 2023 Top 100 Marketing Influencers
We are delighted to share that Napier’s very own Managing Director, Mike Maynard, has been shortlisted in Technology for Marketing’s Top 100…
A Napier Podcast Interview with Jim Kraus – Buyer Persona Institute
Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the…
The Importance of Brand Positioning
In a fiercely competitive, fast-paced B2B landscape, establishing and maintaining a memorable brand identity is crucial. Brand positioning is a…
Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
Crossover Episode – Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
A Napier Podcast Interview with Bugra Gunduz – HockeyStack
Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing…