Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

6 Tips to Getting Started with Marketing Automation

Marketing automation can provide B2B marketers with the opportunity to market more efficiently, quickly and successfully. But making the commitment…

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Value of Video in 2020

Over the last few years, its clear that video has become a key marketing tactic, and with the digital landscape continually shifting, marketers have…

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5 Best Practices for Social Media

There’s no denying that social media has gained momentum and is quickly becoming a key element for many B2B marketers when putting together their…

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Our Top Four Takeaways from Rand Fishkin’s ‘What Google Says vs What SEOs Believe’ Webinar

Here at Napier, we are always looking for new ways to stay up to date with the latest trends and information within the marketing industry. Which is…

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Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social

It’s interesting that there is still a divide over whether social media is an effective channel for semiconductor companies. Ultimately, the only way…

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Napier’s First Trends Webinar

Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar…

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Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy

It’s no secret that LinkedIn has significantly increased in popularity over the last couple of years, with B2B marketers flocking to the platform to…

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Who Should You Target: The Grass Roots or the C-Suite?

In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…

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Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation

At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of…

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Inbound 2019: Marketing and Connection Emails for Contact Nurturing

At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get…

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