Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Guest Blog Post – Ian Poole -Secrets of Making a Good Video on a Budget

Following on from the well-received 'Does Video Work'  guest blog post written by Electronics Notes editor Ian Poole; I was more than happy to…

Read More


Incisive Works Reveal Insight into B2B Tech Marketing for 2018

Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. Titled ‘B2B…

Read More


To Pitch or Not to Pitch

The word “pitching” always made me think of episodes of the Apprentice. Watching nervous hopefuls talking endlessly about how their ideas are the…

Read More


The Tradeshow Survival Challenge

Tradeshows. Every journalist, exhibitor and visitor knows of the challenges you can face. Working in a marketing agency we have to tackle tradeshows…

Read More


We Created Napier’s Very Own ROI Calculator!

At Napier, we know that ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate.…

Read More


The GDPR Questions You Should Ask Your Agency

At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of…

Read More


Mouser’s Graham Maggs – Marketing Expert Interview

Graham Supporting the Portsmouth FC Football Team Graham Maggs, Vice President of Marketing EMEA at Mouser Electronics, is the latest marketer to…

Read More


Companies take Tracking to the Next Level by Recording Every Keystroke

A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by…

Read More


5 LinkedIn Tactics every B2B Marketer should be Using

Over time, LinkedIn has become an essential personal branding tool for B2B companies, but as popularity of the site has grown with over 467 million…

Read More


Campaign highlights from 2017

For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor,…

Read More