Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
OK, We Admit it. We Used AI for Content Generation!
We have misled our blog readers by using AI for content generation. But we’re not sorry! In fact, it was a small test that we ran to see how well AI…
Is this the Future of Publishing?
It’s no secret that the world of trade media publishing is tough. Arguably few industries have been forced to change more than publishing, and trade…
A Napier Podcast Interview with Mark Williams-Cook – AlsoAsked
Mark Williams-Cook, the Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature and…
The Ultimate European PR FAQ
Answers to the questions our American clients ask about doing PR in Europe Europe has a very different culture from the USA, particularly when it…
Why it Sometimes Makes Sense to Advertise for Your Channel
I’ve worked for manufacturers and channel partners. The dynamic for each, particularly in technology, is an interesting one as both recognise the…
A Napier Podcast Interview with Abhi Godara – Rytr
AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content…
Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush
As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's…
A Napier Podcast Interview with Rena Fallstrom – Pure Storage
Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry…
How Does LinkedIn Match Job Titles for Advertising Campaigns?
If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results. Although…
7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World
A flourishing show or conference is hard to sustain in today’s busy world, and yet if the right audience is invited, they maintain their position as…
