Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI
Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to…
Why Microsite Development Still Matters in Modern B2B Campaigns
For lots of B2B marketing teams, the corporate website has become the default focus for every campaign, product launch, event, or content asset.…
How an Integrated Design Studio Helps Technology Companies Deliver More Effective Campaigns
For many technology companies, a shortage of marketing ideas is not the problem. The difficulty is turning those ideas into campaigns that are…
From Complex Technology to Clear Storytelling: How Design Supports Technical Marketing
Technical marketing is rarely short of useful substance. The real challenge, however, is to make that substance resonate with the right people in the…
Why Great Design Matters in B2B Technology Marketing
In B2B technology marketing, design is sometimes treated as a finishing touch rather than a commercial tool. That is a missed opportunity. When…
Harnessing AI for Breakthroughs in Marketing with Jon Benson at BNSN
Jon Benson, founder and CEO of BNSN, joins the podcast to talk about his path from writing the “Fit Over 40” book to becoming a leading…
B2B Inbound Marketing for Complex Technology
For many technology companies, the biggest marketing challenge is not just about generating leads. It’s about remaining visible, credible, and useful…
B2B Content Marketing in the AI Era: What Still Drives Results?
AI has transformed content creation. Tasks that once took days can now be completed in hours, helping marketing teams produce more with fewer…
B2B ABM and AI: Smarter Targeting, Better Personalisation for Modern Marketers
For B2B marketers, B2B account-based marketing (ABM) has moved far beyond being a niche tactic for a handful of strategic accounts. Today, B2B ABM is…
Caution and Innovation: AI in Modern MarTech Stacks
Hannah and Mike Maynard discuss how AI is reshaping MarTech. They examine HubSpot’s new MCP server, which gives AI agents direct CRM access for tasks…