Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

CIM Lecture notes – Week 2 – Planning and buying behaviour

What did we learn? In the second week of our digital module we discussed the marketing planning process and why it’s an important part of marketing.…

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CIM Lecture notes – Week 1 – Marketing’s position within a business

What did we cover? As we move onto the next module, the marketing module, we started off by exploring the definition of marketing, the role of…

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CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)

What did we cover? As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the…

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ecsn Driving Innovation with ‘Powering Innovation Workshop’

The Electronic Components Supply Network (ecsn) have invited members to the ‘Powering Innovation Workshop’, in an effort to help them investigate how…

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What is Active View Viewability for Banner Ads?

Ian Poole, editor of Electronics Notes, has contributed some great insight with his guest blog posts, most recently Secrets of Making Good Video on a…

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CIM Lecture notes – Week 5 – Digital tools in the marketing mix

What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…

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CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses

What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…

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Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…

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Understand the difference between MQLs and SQLs with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…

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Buyer Personas – Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…

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