Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Future of Marketing through Gifting and Direct Mail – Kris Rudeegraap – Sendoso
In this episode of Marketing B2B Tech, Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to…
A Napier Webinar: Which AI Should Your Boss Hire?
Large language models (more commonly known as AI) have provided marketers with a wide range of opportunities to improve and make their marketing/PR…
Build Trust – The Secret to Closing Sales Effectively – ABB
In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB…
Go-To-Market Strategy and Social Media for B2B: Insights from Andy Lambert – Adobe
Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares…
Simplifying SEO: How to Demystify Search Engine Optimization – Moz
Ethan Hays, General Manager at Moz, and STAT Analytics dives into the world of SEO. He shares his insights on simplifying SEO and the importance of…
Meet Associate Director: Ed Neale
‘I never really had any plan other than to be good at what I did.’ I recently sat down with one of Napier’s Associate Directors, Ed Neale, to discuss…
Navigating the Marketing Automation Landscape: HubSpot’s Cashflow Acquisition and SEMrush’s Strategic Moves
In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing…
Podcasting 101: 7 Steps to Launching Your Podcast
In today’s digital landscape, podcasts have evolved from a niche medium to a powerful platform, particularly in the B2B sector. In this blog, we will…
From Grunt Work to Creativity: Automating Marketing Tasks – Lutra AI
Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra…
The reality of 3D printing: overhyped or a true game changer? – Forward AM
Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in…