Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Google to Stop Scanning Gmail for Targeted Ads
Google have announced a surprising change to their services, choosing to end a practise which they have embraced since 2005, as they revealed that...
Tip Sheet Explains the Facts and Figures of Video Content Marketing
Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use...
Social Media and French Journalists Study
A study conducted with 290 French journalists on social media in 2016, between March 1st and April 15th has been released, revealing that a high...
What Does HubSpot’s Annual State of Inbound Report 2017 tell Marketers?
As an agency who work closely with HubSpot, we waited patiently for their annual State of Inbound Report for 2017. Each year HubSpot tracks shifts in...
Mary Meeker’s 2017 Internet Trends Report Revealed
On May 31st, the long awaited annual Mary Meeker Internet Trends report was unveiled (we also blogged about last year’s Internet Trends report)....
Electronics Weekly Present Real World Insights for A Virtual Universe
A few times a year at Napier we host a lunch for our client’s, and on the 25th April, we invited Electronics Weekly along to show us their...
Marketing Law Update
The ICO have recently revealed their draft guidance of the new General Data Protection Regulation which will replace the Data Protection Act 1998....
Google Updates Meaning of AdWords “Exact Match”
From the 1st April 2017, Google AdWords initiated changes to the way in which close match variants work on exact match keywords. The introduction of...
Results are out for the Engineer’s Social Media Report
IEEE Engineering360 Media Solutions, recently conducted its annual ‘Social Media Use in the Industrial Sector’ survey. The online survey, which...
Why the hell should we do advertising?
Advertising and Cost. Two words that can make any marketer shudder, as they cower in their chair with fear. Yet, is the cost really that high? A...