Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Our Top Four Takeaways from Rand Fishkin’s ‘What Google Says vs What SEOs Believe’ Webinar

Here at Napier, we are always looking for new ways to stay up to date with the latest trends and information within the marketing industry. Which is…

Read More


Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social

It’s interesting that there is still a divide over whether social media is an effective channel for semiconductor companies. Ultimately, the only way…

Read More


Napier’s First Trends Webinar

Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar…

Read More


Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy

It’s no secret that LinkedIn has significantly increased in popularity over the last couple of years, with B2B marketers flocking to the platform to…

Read More


Who Should You Target: The Grass Roots or the C-Suite?

In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…

Read More


Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation

At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of…

Read More


Inbound 2019: Marketing and Connection Emails for Contact Nurturing

At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get…

Read More


Inbound 2019 – LinkedIn Advertising

My first breakout session at Inbound 2019 started with the benefits and the downsides of LinkedIn Adverts. One of the key benefits is that LinkedIn…

Read More


7 Content Marketing Stats Every Marketer Needs to Know

As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some…

Read More


New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content

We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google…

Read More