Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent…
Why B2B Needs to Embrace Experimentation – Convert.com
Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B…
A Napier Webinar: Make ChatGPT Your Best Salesperson
Register for Napier's webinar and learn how you can make ChatGPT your best salesperson and boost AI visibility for your brand. We will cover: Is SEO…
Certified for Success: How Our Digital Team Drives Success
In today’s B2B marketing landscape, success relies on more than creativity, it demands mastery of platforms and developing your skills. That's why…
Navigating the Future of Content Management – Mark Wheeler – Storyblok
Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from…
Will Journalists Accept AI-Generated Content?
We recently conducted some informal research, where we asked journalists who cover electronics, embedded and industrial automation sectors whether…
From Data to Decisions – Lars Grønnegaard – Dreamdata
Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what…
Strategy and metrics for ABM
Account-based marketing (ABM) is no longer fashionable marketing jargon. It’s now a staple of B2B marketing. But while more companies are embracing…
Salesforce Summer Updates, Partner Tools and AI Workarounds
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms,…
Why ABM Fails – And How to Fix It
Account-based marketing (ABM) can be a powerful instrument in a marketer’s toolbox, but it’s not a magic wand. Sure. When it’s done right, ABM helps…