Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

A Napier Webinar: Media Training 101

Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage…

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Ignite Your Influence: Advice for Starting a Career in Marketing

We all know that there is a global skills shortage, which intensifies the competition for talent between all manner of businesses for all manner of…

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A Napier Podcast Interview with Inge Boubez – Moz

Interview with Inge Boubez at Moz Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology…

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Championing Brand Consistency: A Strategic Imperative for B2B Marketers

Brand consistency is an integral component of success for marketing professionals. If you are at all a strategic-minded marketer (and I assume you…

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Producing Emails for Maximum Impact

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is…

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A Napier Podcast Interview with Rob May – BrandGuard

Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May,…

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B2B Marketing Predictions for 2024

We’re often asked to give our take on the latest trends in marketing. As an agency, we are constantly analysing what has happened, and look at future…

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A Napier Podcast Interview with Sara Madison – Outbrain

Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses…

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Choosing the Right Sponsored Content Format for Your LinkedIn Strategy

LinkedIn advertising is a crucial part of the B2B marketing mix. With over 1 billion members in 200 countries worldwide using the professional…

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A Napier Podcast Interview with Christopher Rack – MRP

Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate…

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