Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making

We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder…

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A Guide to Marketing Middleware

Is your first reaction to this post “Marketing middlewhat?” If so, you’re not alone: most marketers are unaware of what marketing middleware is, and…

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Breakout Session 7: Omnichannel Metrics: Can B2B Learn from B2C?

B2B marketers generally have an easier job of measuring omnichannel campaigns. This presentation explained some of the techniques used by leading…

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Breakout Session 6: How Marketo Uses Intent Data to Grow Sales

Working out when someone is ready to buy is one of the big challenges for marketers and sales teams. This session at the Adobe Summit explained how…

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Breakout Session 5: Using My Tokens to Save Time

This session was all about using tokens. A token is a variable that you can use across your emails, landing pages and smart campaigns to make your…

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Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit

This session was one I was really looking forward to attending. Hearing from Marketo about how it runs ABM campaigns. Who better to learn from?…

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Breakout Session 3: How Alitalia Personalises its Website

One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation,…

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Breakout Session 2: GDPR and Marketo

GDPR might be the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship, showing…

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Breakout Session 1: Adobe and Marketo – The Roadmap

After being a little disappointed with the lack of mentions for B2B in the opening keynote, I was keen to hear about the future for Marketo as part…

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Adobe’s European Marketing Summit – Opening Keynote

I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, as well as learn more about the other Adobe…

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