Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

CIM Lecture notes – Week 1 – Digital disruption and the scope of digital marketing

What did we cover? In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption…

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CIM student – where did it all start?

(Certificate in Professional Marketing (CIM) Level 4 - Intermediate) It was approaching the end of my apprentice and the big cloud that dawned above…

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Top Industry Twitter feeds

Twitter is great platform for marketing, but it’s a lot more than just adding some text, a link, and a hashtag. Successful Twitter accounts will…

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Getting the Pitch Right…

An effective pitch email has a huge influence on whether you gain valuable coverage for your press release or not. Knowing how to pitch your press…

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Why Every Marketer Should try a Spell at an Agency

I wonder how many client-side marketers are out there right now considering taking the leap of faith into the agency world? As we move further into…

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Google

Could Google’s New Rules Mean Death of the Welcome and Pop-Up Ads?

Google has implemented new ad blocking rules on its Chrome browser, in a move to improve what they think is an acceptable ‘ad experience’. Chrome’s…

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What is Flipboard? And why use it?

What is it? If you haven’t yet used Flipboard, it’s a great social app that allows its users to share, group, and collect content from multiple…

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Guest Blog Post – Ian Poole -Secrets of Making a Good Video on a Budget

Following on from the well-received 'Does Video Work'  guest blog post written by Electronics Notes editor Ian Poole; I was more than happy to…

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Incisive Works Reveal Insight into B2B Tech Marketing for 2018

Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. Titled ‘B2B…

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To Pitch or Not to Pitch

The word “pitching” always made me think of episodes of the Apprentice. Watching nervous hopefuls talking endlessly about how their ideas are the…

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