Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
HubSpot’s State of Marketing Report 2020
We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to…
A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets
In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating…
A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted
It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns…
A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack
I was lucky enough to recently attend the B2B Marketing Ignite event over a period of 3 days, attending various sessions on topics including ABM,…
Napier Launches Marketing Automation Naming Convention Tool
Here at Napier, we understand that there are various elements a company has to consider when onboarding to a new marketing automation platform, and…
Napier’s Webinar: Tips, Tricks and Best Practices for LinkedIn
Social media continues to play an increasingly important role in communicating with customers, especially in the current climate of the COVID-19…
Replacing Events in the Era of Social Distancing
Trade shows, seminars and other face-to-face events are very expensive, but frequently a key part of many companies’ marketing strategies. The…
Ad Blocking: How Does it Work and What Should Publishers do About it?
If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will…
How to Become a PR mastermind
Sadly, we can’t tell you how to find toilet paper in these trying times, (sorry) but as you will already know, at Napier we don’t run out of blog…
6 Tips for Improving your Email Marketing Campaigns
Whether you’re already an expert in email marketing or starting out new, your goals should be the same; to send effective emails that will engage…