Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Future Horizons Semiconductor October Update
We’re pleased to share the Future Horizons Semiconductor October update. You can find the latest industry insights below: Executive Summary October’s…
Understanding How to Determine B2B Technology PR Costs
B2B technology PR is a strategic communication discipline used by B2B companies to manage reputation and visibility within technical industries. The…
How to Choose a PR Agency for your Semiconductor Company
Finding the right PR agency as a semiconductor company is about identifying a partner that can understand your technology and communicate its value…
How Public Relations Drives Growth for B2B Technology Companies
Public relations (PR) for B2B technology companies is a strategic communication process that builds visibility for technical expertise and…
Magyar Elektronika Moves Fully Online
Hungarian technical media title Magyar Elektronika has moved exclusively online, marking a new chapter for a publication that has served the…
Smarter B2B Pricing Through Behavioural Insights with Etinosa Agbonlahor at Decision Alpha
Etinosa Agbonlahor, founder and CEO of Decision Alpha, joins the podcast to talk about applying behavioral economics to B2B pricing and financial…
AI, Email and the Future of B2B Marketing: Balancing Automation and Human Creativity
Brendan Farnand, Co-Founder and Chief Evangelist at Knak, joins the podcast to talk about his marketing career at IBM and Trend Micro and the…
Future Horizons Semiconductor September Update
We’re pleased to share the Future Horizons Semiconductor September update. You can find the latest industry insights below: Executive Summary…
Stop Annoying Your Engineers
What are the key benefits of integrating technical copywriting into B2B technology marketing? Technical copywriting helps B2B technology companies…
How do B2B Technology Marketing Agencies Implement Account-Based Marketing Strategies for Engineering Companies?
A practical look at how engineering companies can use ABM to focus marketing and sales on the accounts that matter most Account Based Marketing (ABM)…