Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Certified for Success: How Our Digital Team Drives Success
In today’s B2B marketing landscape, success relies on more than creativity, it demands mastery of platforms and developing your skills. That's why…
Navigating the Future of Content Management – Mark Wheeler – Storyblok
Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from…
Will Journalists Accept AI-Generated Content?
We recently conducted some informal research, where we asked journalists who cover electronics, embedded and industrial automation sectors whether…
From Data to Decisions – Lars Grønnegaard – Dreamdata
Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what…
Strategy and metrics for ABM
Account-based marketing (ABM) is no longer fashionable marketing jargon. It’s now a staple of B2B marketing. But while more companies are embracing…
Salesforce Summer Updates, Partner Tools and AI Workarounds
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms,…
Why ABM Fails – And How to Fix It
Account-based marketing (ABM) can be a powerful instrument in a marketer’s toolbox, but it’s not a magic wand. Sure. When it’s done right, ABM helps…
Top Tips for Successful B2B Social Media: My Notes from a Podcast Interview with Emeric Ernoult, Agorapulse
Business-to-business companies often struggle with social media. I hear clients and prospects worry about what to post, the tone of voice to use and…
Navigating Social Media Chaos – Emerick Ernoult – Agorapulse
Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management…
Get Your Targeting Right: Why It Matters in B2B Marketing
In B2B marketing, who you target matters just as much as how you market. That’s why more companies are turning to Account-Based Marketing (ABM).…