Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Webinar: How to Integrate AI Into Your Marketing Campaigns
Register for Napier's webinar and discover how you can quickly and effectively integrate AI into your marketing campaigns. We will cover: Where can…
Navigating the Evolving Landscape of Marketing Automation Tools
In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space,…
Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B
Harnessing Intent Data: How to Drive Effective B2B Campaigns Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the…
Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn
Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it…
Empowering Marketers with AI – Sam Mallikarjunan – agent.ai
Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform…
Key Insights from HubSpot’s State of Marketing Report 2025
As AI and automation technologies continue to transform the landscape, marketing is evolving faster than ever before. With tighter scrutiny on…
Challenging Attribution, Repurposing Content, and Elevating Email
This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI…
The Power of Audience Narratives – Francesco D’Orazio – Pulsar
Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from…
Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated
Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand…
If You Aren’t Growing, You’re Going Backwards…
When I was young, my dad kept telling me that if I wasn’t getting better, then I was going backwards. This seemed to apply particularly to cricket,…
