Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Breakout Session 5: Using My Tokens to Save Time

This session was all about using tokens. A token is a variable that you can use across your emails, landing pages and smart campaigns to make your…

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Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit

This session was one I was really looking forward to attending. Hearing from Marketo about how it runs ABM campaigns. Who better to learn from?…

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Breakout Session 3: How Alitalia Personalises its Website

One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation,…

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Breakout Session 2: GDPR and Marketo

GDPR might be the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship, showing…

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Breakout Session 1: Adobe and Marketo – The Roadmap

After being a little disappointed with the lack of mentions for B2B in the opening keynote, I was keen to hear about the future for Marketo as part…

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Adobe’s European Marketing Summit – Opening Keynote

I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, as well as learn more about the other Adobe…

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Email Marketing Benchmarks for 2019

Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly…

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All the CIM Lecture Notes – A Mini Marketing Course

Throughout my Chartered Institue of Marketing (CIM) qualification in Professional Marketing, I've been writing up lecture notes to give a little…

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CIM Lecture notes – Week 7 – Media Implementation Cycle

This week’s lecture notes will look at how the media implementation cycle fits into marketing communication planning, and how we might measure…

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Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool

Account-Based Marketing (ABM) is one of the hottest topics for B2B technology marketers: Get it right and the results can be almost magical. Since it…

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