Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

How to Crush Your First Paid LinkedIn Campaign

We deliver a wide range of different marketing tactics, and I often feel that paid LinkedIn campaigns are massively underrated. In certain…

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The Data Parties

What’s the difference between first, second and third-party data? There is a lot of news around moves to limit the use of “third-party data”, with…

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How to Make Your LinkedIn Lead Generation a Success

When it comes to marketing, getting leads is the be-all and end-all. It’s a simple equation – no leads equals no sales equals no profit. It’s no…

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A Napier Podcast: Interview with Jeroen Corthout – Salesflare

In this podcast episode, we interview Jeroen Corthout, Co-Founder of Salesflare, a CRM platform. Jeroen shares his journey to setting up Salesflare,…

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A Napier Webinar: How to be the Ultimate Professional on Zoom and Teams

Video platforms like Zoom and Microsoft Teams have become an integral part of everyday communication. Even as people return to the office, the hybrid…

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The Benefits to Enriching Lead Data

You may have a hatful of good leads to pursue but just having names and an email address may not be enough to define these leads as either an MQL or…

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A Napier Podcast: Interview with Matthew Hunt – Automation Wolf

In this podcast episode, we interview Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable…

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A Napier Podcast: Interview with Emma Valentiner – CanIRank

In this podcast episode, we interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide…

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Landing Pages: Best Practices for Lead Generation

We often see them in our trawl through the web for information on technology solutions and services. Some grab our attention, while others are dull.…

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Seven Things That Make B2B Tech PR Amazing

What do you think of when you hear the phrase ‘public relations’? Promoting a band’s latest tour or album? Arranging a viewing of a big fashion…

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