Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting…
If You’re Not Testing, You’re Guessing: Why Experimentation is the Key to B2B Growth
Experimentation is not a marketing buzzword. It is a fundamental approach to adaptation and innovation that can be the difference between success and…
A Napier Webinar: How to Change Your Marketing for the Rest of the Year
Register for Napier's webinar and learn the simple steps that will boost performance to ensure you hit your marketing goals for 2025. Learn how…
Marking Smarter Marketing Campaigns in a Tech-Driven World
Listen to Mike’s recent episode of That Tech Pod, where he discusses what real success looks like—beyond clicks and leads—how Napier chooses which…
Unlocking Data: How to Simplify Data Integrations – Data Fetcher – Andy Cloke
For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports…
From Curiosity to Conversion: The Power of Experimentation – Kameleoon – Collin Crowell
In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation…
The Real ROI of AI Agents, Quizzes & Strategic Thinking
In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, enjoying a change of…
Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization
We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better…
BCF ORG Podcast – Marketing Plus with Mike Maynard
Mike Maynard recently joined the BCF ORG – The Business of Business Podcast to share insights from his marketing career and how businesses can…
The Future of B2B Marketing: Trust, AI & Human Connection
We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how…