Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the…
B2B tech PR agency evaluation: How to Avoid Resource Drain and Maximize Value
The Hidden Cost: What's the True ROI of Your PR Agency? When evaluating the value (ROI) you are getting from your marketing and PR agency, , the view…
Why Your SaaS PR Agency for Semiconductor Companies Is Failing You
I know you’ve felt the frustration. You’ve just spent an hour, perhaps even a day, explaining the intricacies of FinFET architecture or…
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult.
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult. When it comes to engineering or IT companies, choosing the right PR…
The Future of Marketing – Andrea Rosi – StatSocial
Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands…
Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention)
Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention) We often hear at Napier B2B that “marketing automation is easy.…
Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
Why B2B Needs Its Own Social Media Platform– Adi Krysler – Oktopost Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the…
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media…
The Role of Video in Engaging Customers – RS Raghavan – Animaker
RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video…
The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot
In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly…