Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Hazards of trusting open rates

Why Your Improving Open Rates Might Not Be Good News

Anyone seen email open rates increase? Thinking you're an email genius? Well, it might not be such good news. On September 20th, Apple rolled out…

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Why Napier is Exploring the World of TikTok

Yes, you read that title right, Napier is trying out TikTok. Are we nuts? Not quite. Napier has a reputation of delivering results, not jumping on…

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Does Account Based Marketing Work for Small-Medium B2B?

Mike Maynard, Managing Director at Napier recently sat down with Jose Palomino host of The Revenue Throughput Podcast.  In this episode, Mike…

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email is not dead

MailChimp and SharpSpring Acquired: Email is Still a Great Marketing Channel

In the last week there have been two major announcements in the world of email marketing and marketing automation: SharpSpring and MailChimp have…

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A Napier Podcast: Interview with Naren Hariparanthaman – Social Animal

In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform. Naren shares his…

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Big Picture Business Podcast: Mistakes Create Success Featuring Mike Maynard

Mike, Managing Director at Napier, recently sat down with Dominica Lumazar and Rory Carruthers, hosts of the Big Picture Business Podcast. In the…

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Webinar Best Practices: 5 Things We Learnt From ON24’s Webinar Series

It's no secret that the use of webinars has accelerated in the past year, as many businesses had to adapt to a new virtual approach, in order to…

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The Best Social Media Platforms for Your B2B Marketing Strategy

Adapt to survive was the slogan for many businesses in 2020, as the inability to do business as usual brought about a new normal. Businesses began to…

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A Guide to Successful PPC Campaigns

Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per…

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A Napier Podcast: Interview with Riaz Kanani – Radiate B2B

In this podcast episode, we interview Riaz Kanani Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares…

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