Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

What Makes a Successful Infographic?

In the first blog of our Design series, Tom Walker, Design Manager at Napier, shares his views on what makes an infographic successful.  I have been…

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A Napier Podcast: Interview with Andrew Hally – Bynder

In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform. Andrew shares how digital…

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An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent

How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and…

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5 Top Tips for Successful ABM Campaigns

ABM has quickly become an integral part of the B2B space, and we are continually seeing more B2B companies jump on the ABM train to generate…

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4 Email Marketing Trends to Watch Out for in 2021

I recently came across an email marketing trends report from Smart Insights, a publisher and online learning platform. The report was part of their…

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The New Napier ABM Tactics Advisor

One of the fastest-growing services we offer is support for account-based marketing (ABM) campaigns. It's also a service that generates a huge number…

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A Napier Podcast: Interview with Olivia Kenney – LeadSift

We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, we interview Olivia Kenney,…

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A Napier Podcast: Interview with Sam Ovett – Mobile Pocket Office

In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Sam Ovett, co-founder of Mobile Pocket Office, which is leading the…

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The Good, the Bad and the Ugly of Landing Pages

We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? This was the question…

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B2B Marketing Priorities for 2021

We recently conducted a poll to find out what our clients’ priorities were for 2021. As a quick poll of sentiment, we didn’t get, or intend to get, a…

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