Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why Account Based Marketing Works: A Strategic Path to B2B Growth
Account‑based marketing (ABM) has rapidly evolved from a niche tactic into one of the most effective strategies in modern B2B marketing. Insights…
Using Google Ads to Generate Qualified Leads for Electronic Component Suppliers
For many electronic component suppliers, Google Ads can feel like a double‑edged sword. On one hand, it promises visibility in front of design…
What “The Great Geo Gold Rush” Reveals About the Future of Search
Our recent webinar, “The Great Geo Gold Rush,” explores a fundamental shift in how brands must approach visibility in an AI-driven search landscape.…
Maximizing Content Creation: The Power of AI and Video in Modern Marketing
Katherine Mayer, Product Manager at Kapwing, a cloud-based video editing platform, joins the podcast to discuss how video editing is evolving with AI…
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks…
Beyond ‘Maximise Conversions’: Navigating Google Ads Bidding and Targeting in B2B Tech
Google Ads strategy for B2B tech: A specialist guide for engineering marketers In the specialized world of B2B technology, PPC specialists know all…
The Great GEO Gold Rush
Don’t fall into the trap of the GEO Gold Rush. Watch Napier’s on-demand webinar where we explore how search is evolving and how it's affecting B2B…
Why is Traditional Lead Generation Failing B2B Tech Companies?
The long-standing tradition of wide-net marketing is increasingly ineffective for B2B technology firms. Why? Because the traditional market they are…
Choosing A Technical Content Generation Partner
Why does your current B2B agency fail to engage technical buyers with its content? If your experience tracks with mine, you know the frustration of…
Harnessing AI for Video Editing: Insights from VideoGen’s CEO Anton Koenig
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports…
