Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Adobe’s European Marketing Summit – Opening Keynote

I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, as well as learn more about the other Adobe…

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Email Marketing Benchmarks for 2019

Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly…

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All the CIM Lecture Notes – A Mini Marketing Course

Throughout my Chartered Institue of Marketing (CIM) qualification in Professional Marketing, I've been writing up lecture notes to give a little…

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CIM Lecture notes – Week 7 – Media Implementation Cycle

This week’s lecture notes will look at how the media implementation cycle fits into marketing communication planning, and how we might measure…

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Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool

Account-Based Marketing (ABM) is one of the hottest topics for B2B technology marketers: Get it right and the results can be almost magical. Since it…

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CIM Lecture notes – Week 6 – Integrated Communications Planning

With our Integrated Communication plan hand-in just around the corner, we decided to look at identifying appropriate SMART communication objectives…

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Winning with Conversion Rate Optimisation – from Marketing Week Live 2019

Marketing Week Live (MWL), well it’s probably one of the most hyped marketing events in the UK. As you can imagine it got very busy, so don’t make…

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If We Leave the EU, You Could Lose Your Website Domain!

OK, we are all bored of Brexit, and by the time I have uploaded this post it’s likely that the most likely outcome will have changed (probably…

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CIM Lecture notes – Week 5 – Brand Building Models

After last week’s lesson, on the importance of brand and product management. This week we explored how we use models for brand building. We also…

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Email Marketing in 2019: Get to Know the Marketing Trends

Email marketing has been around for decades, but as the years have gone by, the channel has become more advanced and marketing trends become an…

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