Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why ABM Fails – And How to Fix It
Account-based marketing (ABM) can be a powerful instrument in a marketer’s toolbox, but it’s not a magic wand. Sure. When it’s done right, ABM helps…
Top Tips for Successful B2B Social Media: My Notes from a Podcast Interview with Emeric Ernoult, Agorapulse
Business-to-business companies often struggle with social media. I hear clients and prospects worry about what to post, the tone of voice to use and…
Navigating Social Media Chaos – Emerick Ernoult – Agorapulse
Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management…
Get Your Targeting Right: Why It Matters in B2B Marketing
In B2B marketing, who you target matters just as much as how you market. That’s why more companies are turning to Account-Based Marketing (ABM).…
Meet Napier’s Head Of Content: Q&A With Phil Gibson
‘This year marked 10 years since I first started on this journey, and I haven’t really looked back.’ Content is often at the heart of every campaign.…
The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics
Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He…
A Napier Webinar: Attribution: The Biggest Marketing Fairytale
Register for Napier's webinar and learn why attribution might not truly reflect a campaign's success. We will cover: Attribution models and the…
A Napier Webinar: How to Integrate AI Into Your Marketing Campaigns
Register for Napier's webinar and discover how you can quickly and effectively integrate AI into your marketing campaigns. We will cover: Where can…
Navigating the Evolving Landscape of Marketing Automation Tools
In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space,…
Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B
Harnessing Intent Data: How to Drive Effective B2B Campaigns Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the…