Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with William Hearn – Sendinblue
William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform. The marketing automation market is increasingly…
Cooking Up The Perfect Recipe for a Successful B2B Event: The Top 10 Tips for B2B Event Success
There is no doubt that most of the readers of this blog will have attended a huge variety of events at all stages of their lives. These will of…
A Napier Podcast Interview with Ruben Vardanyan – Joomag
Ruben Vardanyan, Founder and CEO of digital publishing platform Joomag, shares how the traditional PDF has evolved in a more mobile-focused world and…
OK, We Admit it. We Used AI for Content Generation!
We have misled our blog readers by using AI for content generation. But we’re not sorry! In fact, it was a small test that we ran to see how well AI…
Is this the Future of Publishing?
It’s no secret that the world of trade media publishing is tough. Arguably few industries have been forced to change more than publishing, and trade…
A Napier Podcast Interview with Mark Williams-Cook – AlsoAsked
Mark Williams-Cook, the Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature and…
The Ultimate European PR FAQ
Answers to the questions our American clients ask about doing PR in Europe Europe has a very different culture from the USA, particularly when it…
Why it Sometimes Makes Sense to Advertise for Your Channel
I’ve worked for manufacturers and channel partners. The dynamic for each, particularly in technology, is an interesting one as both recognise the…
A Napier Podcast Interview with Abhi Godara – Rytr
AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content…
Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush
As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's…
