Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Napier’s ChatGPT Lead Gen Tool

It's no secret that AI tools like ChatGPT can support marketers with a range of activities. One of the most interesting things about ChatGPT is the…

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A Napier Podcast Interview with Sean Campbell – Cascade Insights

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses…

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Key Insights From HubSpot’s State of Marketing Report 2024

With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope,…

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The Art and Science of Marketing ROI

Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately…

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A Napier Podcast Interview with Darren Mitchell – Sales Leader

How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to…

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A Napier Webinar: Media Training 101

Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage…

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Ignite Your Influence: Advice for Starting a Career in Marketing

We all know that there is a global skills shortage, which intensifies the competition for talent between all manner of businesses for all manner of…

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A Napier Podcast Interview with Inge Boubez – Moz

Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although…

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Championing Brand Consistency: A Strategic Imperative for B2B Marketers

Brand consistency is an integral component of success for marketing professionals. If you are at all a strategic-minded marketer (and I assume you…

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Producing Emails for Maximum Impact

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is…

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