Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Meet Napier’s Head Of Content: Q&A With Phil Gibson
May 27, 2025
‘This year marked 10 years since I first started on this journey, and I haven’t really looked back.’ Content is often at the heart of every campaign.…
The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics
May 21, 2025
Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He…
A Napier Webinar: Attribution: The Biggest Marketing Fairytale
May 21, 2025
Register for Napier's webinar and learn why attribution might not truly reflect a campaign's success. We will cover: Attribution models and the…
A Napier Webinar: How to Integrate AI Into Your Marketing Campaigns
May 15, 2025
Register for Napier's webinar and discover how you can quickly and effectively integrate AI into your marketing campaigns. We will cover: Where can…
Navigating the Evolving Landscape of Marketing Automation Tools
May 13, 2025
In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space,…
Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B
May 12, 2025
Harnessing Intent Data: How to Drive Effective B2B Campaigns Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the…
Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn
May 6, 2025
Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it…
Empowering Marketers with AI – Sam Mallikarjunan – agent.ai
April 30, 2025
Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform…
Key Insights from HubSpot’s State of Marketing Report 2025
April 29, 2025
As AI and automation technologies continue to transform the landscape, marketing is evolving faster than ever before. With tighter scrutiny on…
Challenging Attribution, Repurposing Content, and Elevating Email
April 15, 2025
This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI…