Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool

Account-Based Marketing (ABM) is one of the hottest topics for B2B technology marketers: Get it right and the results can be almost magical. Since it…

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CIM Lecture notes – Week 6 – Integrated Communications Planning

With our Integrated Communication plan hand-in just around the corner, we decided to look at identifying appropriate SMART communication objectives…

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Winning with Conversion Rate Optimisation – from Marketing Week Live 2019

Marketing Week Live (MWL), well it’s probably one of the most hyped marketing events in the UK. As you can imagine it got very busy, so don’t make…

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If We Leave the EU, You Could Lose Your Website Domain!

OK, we are all bored of Brexit, and by the time I have uploaded this post it’s likely that the most likely outcome will have changed (probably…

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CIM Lecture notes – Week 5 – Brand Building Models

After last week’s lesson, on the importance of brand and product management. This week we explored how we use models for brand building. We also…

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Email Marketing in 2019: Get to Know the Marketing Trends

Email marketing has been around for decades, but as the years have gone by, the channel has become more advanced and marketing trends become an…

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CIM Lecture Notes – Week 4 – Brand and Product Management

This week we learnt how, as a company we build a successful brand and communicate this with our customers. Organisations can sell their products or…

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Five Tips We Learnt from Google’s Lead Gen UX Playbook

Google recently released its Lead Gen UX Playbook, a collection of best practices to win over potential customers. With lead generation arguably one…

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CIM Lecture notes – Week 3 – Allocating internal resources

Each organisation needs efficient resources to maintain successful business, and these resources need to be effectively managed and allocated. Last…

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Why You Need to Think Again About Web CMSs

I was an engineer, so I can honestly say I find website content management systems (CMSs) fascinating. I remember the early days of the web: in fact,…

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