Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Succession Plus – Maximising Employee Ownership: A Guide to Implementing an EOT with Mike Maynard
Did you know that implementing an Employee Ownership Trust (EOT) can significantly boost your company culture? Mike Maynard joined the Succession…
A Napier Podcast Interview with Asaf Darash – Regpack and Kirsty Dawe – Webeo
Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and…
B2B Digital Marketer – The Intersection of Engineering and Marketing in the Digital Age
Mike joined the B2B Digital Marketer for a conversation into data and creativity in marketing. Mike discuses the importance of quantitative and…
What is the Importance of Data Enrichment in B2B
Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can…
Is Twitter/X Still a Good Choice for B2B Marketers?
The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even…
A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan
As a marketer, it can be hard to get your first draft of a marketing plan signed off by management. In fact, in a recent survey we undertook, over…
A Napier Podcast Interview with Joe Zappa – Sharp Pen Media
Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise…
A Napier Podcast Interview with Mariam Lochoshvili – Sensata Technologies
Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B…
A Napier Podcast Interview with Matt Swalley – Omneky
Matt Swalley, Co-Founder and Chief Business Officer at Omneky, an AI-powered ad platform, sat down with Mike to discuss the possibilities of AI in…
The Future of AI in Marketing Automation
How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to…