Huthig Welcomes a New Member to Their Team

Martin Probst is the latest member to the join the team at publishing house Huthig, whose key areas will include Sensors/Sensor-ICs, Optoelectronics, Analog-Mixed-Singal-ICs, Power (Supply), Inverter and Battery-Technologies.

Here at Napier, we thought it would be great to learn a little bit more about Huthig's latest editor and Martin kindly agreed to participate in a interview with us. We were thrilled to receive his responses telling us a little bit more about himself:

  • How long have you been working within the electronics industry?

I’m quite new to electronics. I started volunteering in October 2016 at Hüthig and its electronic magazines. Volutneering is somewhat like an apprenticeship for journalists that lasts around two years. However, I became a full time editor at Hüthig since August 2018.

  • Why did you decide on a career within electronics?

Well, I wasn’t looking for a career within electronics, rather was I looking for a career within the media. I wanted to work for print or online and so I found the job offer from Hüthig. I hardly had any background with electronics back then, but I said to myself that I can do it and I have to at least try. The challenge was exciting. Two years later I am still here and still as excited as on my first day.

  • What are your key areas of interest within the industry?

I think sensors are super interesting. They are in a way the senses for a lot of electronic systems. They see, they smell, they feel, they hear. They also enable a lot of the current trends like autonomous driving or smart applications.

  • Do you have a favourite electronic gadget?

I guess my smartphone, if you consider it a gadget. It’s just fascinating how far they’ve come in the last decade or so. Nowadays you can do so much stuff on them like watching movies, reading newspapers, sending news out to millions of people and so on. And it looks like the technology will just keep getting better.


Napier Competition - Can you Name this Industry Figure? - Winner Revealed!

Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure?'

We can reveal that our industry figure is in fact a younger version of Johnny Waddell. Congratulations to Todd who guessed correctly!


Napier Welcomes Jennifer Deroche as Account Manager

Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills in both agency and in-house. Her expertise includes public relations, strategic marketing, email campaigns and events. Jennifer’s previous experience covers a range of different industries, from academic publishing to agriculture. This year, Jennifer was awarded the Chartered Institute of Marketing Diploma in Professional Marketing.

”Jennifer is a fantastic addition to the Napier team,” commented Mike Maynard, managing director of Napier. “Our clients will value her international experience and deep knowledge of PR and marketing. The growth of Napier is driven by our talented team, and bringing in experts such as Jennifer will help the agency continue to expand.”


New Exhibition Director for productronica

A new exhibition director has been announced for productronica, the leading trade fair for electronics development and production.

Caroline Pannier has filled the role effective immediately, with the next productronica to take place in Munich from November 12th-15th 2019.

With a degree in Business Administration and Technology Law, Caroline has worked for Messe Munchen for the last six years. She has also previously worked as a spokesperson for electronica.

Caroline has spoken about her new position, explaining how she would like to make the trade show even more successful in the coming years with her knowledge and numerous ideas.

We think it is great to see a woman heading up such a significant role in the trade fair industry, and we look forward to seeing the new ideas Caroline brings to productronica.


Napier’s Toolbox

As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and tools that all promise to solve your problem instantly; but at Napier we know this is often not the case.

It can be overwhelming when faced with advice from several sources that all tell you different ways on how to improve your SEO or the things you must include when creating a persona. But what happens if you are given access to tools that allow you to find the solution for yourselves?

Napier’s Toolbox - a collection of the most important marketing tools is the answer to your problems.

We’ve created the best tools to help you in all aspects of marketing. From your website, to your ROI and even your MQL’s, we’ve got your covered.  Our toolbox includes:

Napier’s Marketing ROI Calculator

ROI is often a marketer’s top priority, and when creating a campaign, it is one of the most important outcomes to calculate. Our ROI calculator allows you to calculate the potential increase in profit and ROI for a campaign where you can estimate its impact on the sales funnel.

For three simple steps on how to use the calculator it to its full potential read our blog.

SEO Audit and Reporting Tool

SEO. The one word that is constantly mentioned, and usually attached to several questions. What am I am doing wrong with SEO? How can I improve my keywords? What are my competitors doing that I’m not?

The Napier SEO Tool allows you to review your own website and analyse areas such as your keyword frequency; page title and meta description, page speed and mobile optimisation, as well as further insights and in-depth technical analysis. The tool will quickly identify problematic areas that need attention and provide recommendations on how to improve them.

The SEO tool also allows you to review your competitor’s SEO and compare results in an easy to digest format.

Read our blog to learn more about our SEO tool and what it can do for you.

B2B Persona Creator Tool

As customers continue to grow and change, it can be hard for marketers to pinpoint exactly who they want to target. A persona is so important because it allows you to create a targeted campaign, with the right content and the right approach; ensuring the most successful possible outcome.

Our B2B Persona Creator Tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. All you need to do is answer the questions provided, sit back and watch the tool do the work for you.

To understand about the value of personas, read our post ‘Buyer Persona’s – Why are they so Important?’

MQL and SQL Definition Tool

As a marketer it can often be hard to determine the difference between a MQL and a SQL, with the biggest question often being asked ‘when should I hand over to sales?’ With so many different versions of a MQL and a SQL, it can be hard to know what these terms mean for your company.

Our MQL and SQL definition tool allows you to identify what information and behaviour qualifies your leads for either marketing or sales.  The tool will then provide an easy to read breakdown of what information determines whether they are a MQL or a SQL.

For more information on how use the tool to its full potential, read our blog.


Understand the difference between MQLs and SQLs with Napier’s Definition Tool

In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL). Unfortunately, there is no one universal answer that states if a lead behaves a certain way then it is almost certainly a MQL or SQL.

Item Media define MQL’s as a “lead that definitely has value” and has been identified as a likely customer in the future. In comparison they describe an SQL as someone who has “clear and qualified buying intent” and is often already or nearly at the buying or decision stage of the funnel.

But how do you piece together what behaviour qualifies a MQL or a SQL for your company? At Napier, we have the answer with our MQL and SQL definition tool.  We know it can be hard to identify what type of a lead you have, and when working closely with sales, it can be difficult to know when to hand your lead over to the sales experts.

Our MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales.  The tool achieves this through asking select questions for each section, and then providing an easy to read breakdown of your information; which successfully defines the behavioural features you look for in a MQL and a SQL.

Try out our MQL and SQL definition tool now, and get in touch to let us know if our tool has helped you!


Buyer Persona’s - Why are They So Important?

It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers. But with so many options, marketers can often struggle to break free from the crowd and target the right audience successfully.

The solution? A buyer persona.

As a fictional representation of a company’s typical customer, a buyer persona is applied in the early stages of campaign planning to help marketers pinpoint exactly who they want to target. A persona provides a detailed background on a specific target customer; including their age, education level, skills in terms of using the internet and their understanding of the product, as well as a set goal or objective that they are trying to complete when visiting the website. These elements create personas that are representative for a business’ larger target audience, as well as providing the team with shared understanding of customers in terms of goals and capabilities.

An important purpose of personas is the ability to develop solutions, products and services based upon the needs and goals of your customer. This allows you create a targeted campaign, with the right content and the right approach; ensuring a successful outcome.

At Napier, we know how important a persona is to your campaign, but also how time-consuming it can be to create one. This is why we’ve built Napier’s very own B2B Persona Creator Tool.  Our tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. All you need to do is answer the questions provided, sit back and watch the tool do the work for you.

In an easy to read format, the B2B Persona Creator Tool will then generate a report of your persona detailing all the information you need to create a successful targeted campaign.  You can then create multiple personas and easily compare their similarities and differences and work out how to best target their needs.

Why not try out the tool today? And let us know how it helped you!


Finalist’s Revealed for The Electronics Industry Awards!

Following the online vote within the industry, The Electronics Industry Awards has revealed the finalists for 2018, and we are happy to announce that our clients Microchip Technology, Farnell element14 and Anritsu  have all been shortlisted as potential winners in the following categories:

  •  MPLAB X IDE, Microchip Technology - Engineering Development/Design Tool of the Year
  • Anritsu - Test, Measurement & Inspection Product of the Year
  • Farnell element14 - Distributor of the Year
  • Farnell element14 - Environmental Leadership
  • Microchip Technology - Academic Support

We are also delighted to say that Napier has been shortlisted for the Most Outstanding PR Agency category.

The winners will be announced at the Electronics Industry Awards ceremony on Tuesday 25th September 2018, at Birmingham’s National Conference Centre.

Good luck to all our clients, and we look forward to spending a fun-filled night at the awards!


Publisher ACSL Announces StorageSearch.com for Sale

Publishing house ACSL, has announced its decision to put the website StorageSearch.com up for sale.

StorageSearch.com has been the leading website for the storage market since 1998, and the decision to sell has been made as part of a planned transition due to founder and Editor-in-Chief Zsolt Kereke’s retirement.

The website will cease all web advertising commitments and be frozen from 25th December 2018 until a new owner is found to take over the website operation in 2019.

Zsolt has spoken out about his time as editor at StorageSearch.com stating, “In my 40-year career in the electronics industry, the past 20 years at StorageSearch.com have been the most rewarding and enjoyable. And I have been carried on the shoulders of my wonderful readers who have inspired me and instilled their trust."

As a highly-respected and accredited publication in the industry, it will be interesting to see who will make the move to buy StorageSearch.com and the direction they will decide to take the website in.

To find out more information and stay up to date with the latest sale process take a look at the StorageSearch.com website.


1ST IKTEM Conference Declared a Huge Success

The first IKTEM Conference, organised by Svet elektronike & Svet mehatronike magazines, has been declared a huge success for 2018.

With over 140 registered participants, IKTEM 2018 was held in the Kranjska Gora, Venue Ramada Resort from May 31st to June 1st. After the first day of presentations participants were taken to Planica ski centre where they participated in the world's tallest ZIP Line from Planica ski jumping platform.

IKTEM 2018 has gained great interest from the industry, especially in Slovenia, achieving recognition from the Faculty for Electronics in Ljubljana, as well as by the Slovenian Chamber of Commerce and the Slovenian Craft Chamber.

The conference was carefully crafted for engineers, with presentations being non-commercial and instead technical and practical a crucial element to pleasing participating engineers.

Organiser of the conference Jurij Mikel revealed how, “having very good feedback from both participants and sponsors we see a bright perspective for IKTEM conference in the following years”.

After many years without industry conferences in Slovenia, we previously discussed our delight in Jurij’s decision to launch IKTEM 2018 and it is great to see the industry responding so positively. We look forward to seeing how the IKTEM Conference will grow in the future, and continue to make a positive impact on the industry in Slovenia.


Electronics Industry Awards – Voting Now Open!

We are happy to announce that Napier has been shortlisted for the Outstanding PR Agency category in the Electronics Industry Awards.

We have a great team here at Napier and love the work we do for our clients which is why we are spreading the word and asking you to vote for us as the Outstanding PR Agency.

Support from the industry and our clients is always appreciated, so please take the time to cast your vote now!


A 'Napier Nine' Video... Get to Know Director Dave Ingle

In the latest installment of our 'Napier Nine' video series, we learn all about Dave Ingle, Director at Napier.

Watch Dave's video below to find out the Napier project he is most proud of, what he would spend his last £20 on, and the job title that really reflects what he does at Napier, as he answers his nine questions...

Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now!


PCIM Europe has a Record Year for 2018

PCIM Europe 2018 the leading international event for Power Electronics, has seen a record number of visitors on its 40th year anniversary.

Over three days the event was attended by over 11,000 visitors who used PCIM as a platform to gain new knowledge and network with fellow experts in the field. There was a total of 506 exhibitors and 88 represented companies showcasing new trends and innovations from various fields of power electronics. With a 7% increase in visitors from last year, it is clear to see why PCIM Europe 2018 is already being declared such a success.

Lisette Hausser, Vice President at Mesago Messe Frankfurt GmbH and responsible for the PCIM Europe and PCIM Asia, described how they were “particularly pleased to welcome more than 500 exhibitors for the first time in the history of the event” as “the continued increase in visitor numbers demonstrates that in the 40th year of its existence, PCIM Europe is a central meeting point for the international power electronics industry.”

This year PCIM Europe also saw a rise in conference attendees, with more than 800 participants attending over 300 lectures and poster presentations. The conferences provided information on innovative developments in both industry and academia.

Visitors have been quick to praise PCIM Europe this year, and we look forward to seeing the direction PCIM Europe will take with the power electronics industry over the next few years.


Date 2019 Call for Papers Now Open

The Date 2019 conference has officially launched its Call for Papers, inviting experts from across the design, automation and test industries to get involved.

The conference will take place from the 25th - 29th March 2019 at Firenze Fiera, Fortezza da Basso, in Florence, Italy and covers four key topics including: Design Methods and Tools, Application Design, Test and Dependability and Embedded and Cyber-Physical Systems.

Two days of the conference will address particularly challenging areas for the system design community, focussing on ‘Embedded meets Hyperscale and HPC’ and ‘Model-Based Design of Intelligent Systems’. The conference will also cover hardware and embedded software design issues, as well as the design requirements and new architectures for challenging application fields such as IoT, multimedia, healthcare, smart energy and automotive systems.

Date 2019 welcomes all paper submissions for standard oral and interactive presentations. As well as encouraging proposals for Special Sessions, Friday Workshops, the University booth, European Projects and the PhD forum.

For more information and to find out how to submit your paper, please click here.


A ‘Napier Nine’ Video… Get to Know Accountant Stacey Peskett

In our ‘Napier Nine’ video series we have been getting to know the Napier team. In this installment, we introduce you to Stacey Peskett, Accountant at Napier.

Watch Stacey’s video below to find out the 4 words she would use to describe herself, the first concert she ever attended and her secret skill, as she answers her nine questions…

Missed the other ‘Napier Nine’ Videos in our Series? Watch them Now!

 


Electronics Weekly BrightSparks Programme is a Huge Success

The BrightSpark programme for 2018 has been declared a huge success, after highlighting the brightest and most talented young electronics engineers in the UK.

Partnering with RS Components and receiving great support from the industry, including HARTING and the IET; Electronics Weekly formed the BrightSpark Programme to celebrate innovative young engineers in the beginning of their careers, and inspire them to become the people behind great innovations in the future.

The BrightSpark programme has received great interest from the industry, with entries up by 25% and page visits up another 2000 compared to last year. The programme featured a high-profile panel full of industry expertise and knowledge, including Peter Hannon managing director at HARTING UK, a client of our our sister company Peter Bush Communications.

Electronics Weekly featured a BrightSparks supplement in their May issue, detailing the awards ceremony hosted on the 3rd May.

At Napier, we are firm supporters of celebrating success at any stage of your career and it is great to see the industry celebrating the successes of the younger generation. By acknowledging all levels of experience in the industry, Electronics Weekly will encourage more people to choose electronics as their career, as well as inspire current engineers to strive to be the best.

We look forward to seeing how the electronics industry evolves with these talented engineers, and who will be behind the great innovations for the electronics industry in the near future.


Four Editorial Offices of WEKA FACHMEDIEN join together for first English Newsletter

The four electronics titles at WEKA FACHMEDIEN, Markt&Technik, Elektronik, Elektronik Automotive and DESIGN&ELEKTRONIK, have collaborated to produce an English language newsletter.

The newsletter covers news from the world of electronics with the choice of English, reflecting a need to respond to the globalisation of the industry. It will be distributed every Friday and published on elektroniknet’s English website.

Editors contributing to the newsletter include Frank Riemenschneider, Stefanie Eckardt, Dr. Ingo Kuss and Gerhard Stelzer, who are all looking forward to adding value to the newsletter each week.

At Napier, we think it is great to see four magazines working together, each with a slightly different focus, and it’s going to be interesting to see how successful a German publisher can be in the English-language market. We’re looking forward to reading the newsletter every Friday.


ETN Magazine launches ETNdigi

ETN has announced the launch of their digital magazine ETNdigi. The magazine will be distributed in a pdf format, consisting of news, technical articles, event reports and columns; as well as containing active links to technical papers and presentations.

The first issue of ETNdigi will be published in June in partnership with Arrow, and will be distributed not only to ETN’s subscription database, but also Arrow Finland’s customer base and Arrow’s IoT summit visitors.
With the first issue to focus on different IoT network technologies, their testing, building blocks and applications, ETNdigi is already promising readers a magazine they would regret missing.
ETN are aiming to distribute 2-3 issues of ETNdigi per year to be based around industry specific themes or events.

For any further questions or to find out how you can advertise with ETNdigi, please contact Editor-in-Chief Veijo Ojanperä.


Clarion Events acquire PennWell to Expand North American Presence

Clarion Events, one of the oldest independent event organizers in the UK, has acquired PennWell Corporation – a private B2B media, conference and exhibition company. The acquisition brings together two of the industry’s most respected companies, as it enables Clarion events to expand its North American operations, as they form one of the largest event companies in the world.

PennWell previously organised more than 40 exhibitions and conferences around the world. They also handled 130 media properties for many industries, including: oil and gas, electronic power generation and delivery, hydropower, renewable energy, fiber-optics and cable and aerospace. In the electronics sector they are particularly known for the title Military & Aerospace Electronics.

The acquisition will clearly benefit both sides of the table, as PennWell’s roster of market-leading events will enhance Clarion Events' portfolio whilst Clarion’s global network and depth of resources will no doubt strengthen PennWell’s offerings.

With an impressive presence across Europe, Asia, Africa and the Middle East. Clarion Events' has the reach to enhance PennWell’s offers to worldwide customers, including their diversified portfolio of events, such as the POWER-GEN series, DistribuTECH for electricity distribution, as well as media brands such as the Oil & Gas Journal.

PennWell is the latest in a series of global acquisitions by Clarion, who purchased Urban Expositions back in 2015, and announced in February the acquisition of Hong Kong based Global Sources, a leading events organiser and online B2B marketplace operator.

It is interesting to see Clarion Events' making moves across the globe as they reinforce themselves as a widely established company in the industry. Their latest acquisition of PennWell presents their commitment to building a strong and competitive presence in North America as they continue to build their portfolio and the innovative events within it.