7 Content Marketing Stats Every Marketer Needs to Know

As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some marketers doubting that a content marketing strategy is still important, the latest content marketing stats can provide great insight, so you know that the time spent on your content marketing strategy is not only important, but also worth it, to achieve growth.

But with so much research out there, it can be time-consuming to hunt down the most relevant and important stats by yourself. This is why we’ve pulled together the top 7 content marketing stats every marketer needs to know, to show why a content marketing strategy is still so important and how an effective strategy can bring great success for your company.

Content Marketing costs Up to 41% Less Per Lead Than Paid Search

Your current marketing mix might include several campaigns across a variety of platforms, including paid ads, social media marketing and email marketing. So why should your content marketing strategy be a priority over those activities?

Well, according to research by Oracle, content marketing costs up to 41% less than paid search for larger businesses, and 31% for mid-sized companies.

Prospects Want Content – Especially White Papers

White papers and e-books are arguably some of your most valuable resources for attracting leads, and according to Curata, white papers are among the top 10 tactics used by B2B content marketers, with 78% of prospects in the last year, reading white papers to contribute to a B2B purchasing decision.

Custom Content Creates a Relationship Between the Company and a Customer

Demand Metric revealed that 78% of customers perceive a relationship between themselves and a company when receiving custom content, with 90% of customers finding custom content useful.

As a simple yet extremely effective tactic, custom content allows you to tailor content with the company's branding, and provide them with high-quality, relevant and valuable information; and with 82% of customers feeling more positive about a company after reading custom content, it is clear to see this is a tactic that is working.

Content Marketing Generates Three Times as Many Leads as Traditional Marketing

In comparison to traditional marketing tactics, content marketing can generate three times as many leads, while also reducing cost by 62%.

It’s important to understand the different benefits content and traditional marketing can create for your company; but a good content marketer will know that if done right, content marketing will not only help you attract leads, but also nurture them through the funnel at the same time.

59% of B2B Marketers Consider Blogs as the Most Valuable Channel

Blogs should be a vital, if not the main, part of your content marketing strategy. Blogs are an easy yet effective way to inform, and interact with your audience, and are easy to share on different social media platforms.

With 59% of B2B marketers considering blogs as the most valuable channel, and databox revealing that the average conversion rate for a blog is 19% (the survey revealed 1-5% of visitors to blogs turn into a newsletter subscriber), it’s hard to argue that the writing and distribution of blogs shouldn’t be a top priority for content marketers.

48% Of Marketers are Making Youtube Video a Priority

Visual content marketing should also be an essential part of your strategy. From images, infographics and videos, this is another great way to get in front of your audience.

With the HubSpot state of inbound report revealing that 48% of marketers are making YouTube video a priority, and Cisco reporting that by 2021, video will represent 82% of all internet traffic; it's clear to see video isn’t going anywhere, and content marketers should seriously evaluate adding videos to their content marketing strategy.

Content Compliments Traditional Sales Techniques Perfectly

Still not convinced that content marketing is important?  According to WordStream, approximately 49% of marketers are producing content to align closely with various stages of the sales cycle.

If used effectively, your content marketing strategy can target customers at each stage of the sales funnel, providing them with content which answers their pain points at the right time, ensuring you are also nurturing current leads, and retaining the users you already have.

 

Get in Touch

At Napier, we use our four-step approach to design and continually optimise campaigns that convert awareness to opportunity more quickly, increasing your prospects’ momentum through the funnel. If you want to find out how we could help you with your content marketing strategy (or another issue you may be facing), then get in touch in today!

 


New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content

We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google clickstream data study; revealing that in June 2019, for the first time, the majority of Google searches ended without a click on an organic or paid search result.

Using data from Jumpshot, Rand explored what these latest updates mean for marketers and the future of SEO; and in this blog we’ve pulled together some of his key (and most interesting) findings to share with you.

The updated data revealed that as of June 2019, searches made on both mobile and desktop resulted in 42.25% of organic clicks, 4.42% of ad clicks and an astonishing 50.33% of zero-click searches.

Looking at data from 2016 to 2019, it's clear to see desktop has not changed much over the last three years, with organic only down a few percent, and the results of June 2019 not far off from January 2016.

However, on mobile, where more than half of all searches take place, the results have presented a consistent pattern, with organic falling by almost 20%, while paid has nearly tripled, and zero-click searches have been on a significant rise.

There could be a number of reasons for this, if you consider Google’s increased aggression with how ads and instant answer-type features appear on a mobile device, or perhaps it’s the result of Google sending a huge portion of search clicks to their own properties (according to Jumpshot, Google sends 6.01% of all searches (~12% of search clicks) to websites owned by Alphabet, Google’s parent company).

So, what can a marketer do to ensure they are still achieving SEO success amongst these changes? Rand details three key ways:

  • Make sure you are trying to find new ways to get value from zero-click searches
  • Seek out keywords that have a higher CTR opportunity
  • Get your content optimised on Google’s own properties (YouTube, Maps, Images, AMP, Knowledge Panels, etc.)

To find out more and read Rand’s full blog on the results of the new data, please click here.

 


Napier is Shortlisted for B2B PR Agency of the Year!

We were extremely pleased to receive the news that Napier has been shortlisted for the B2B PR Agency of the Year award at the B2B Marketing Awards 2019! 

At Napier, we work hard to ensure success for our clients, and its great to see our hard work being recognized by B2B marketing.

Mike Maynard, Managing Director at Napier, commented  "We are thrilled to be on the shortlist for the B2B PR agency of the year award, competition is fierce for this prestigious award, and it's great to see the Napier team's hard work being recognized".

The winner of the award will be revealed on the 28th November 2019, at the awards ceremony at Exhibition in London. Wish us luck!

 


WEKA FACHMEDIEN Present WEKA Ad Award for 2019

Publishing house WEKA FACHMEDIEN has announced the introduction of the first ever WEKA ad awards for 2019.

Advertising customers from the ITK, electronics, automotive and automation sectors, who make frequent bookings with magazines under the WEKA FACHMEDIEN brand, were offered the opportunity to submit their original and most appealing ads for consideration.

With four different awards up for grabs (one for each sector) the winners of the WEKA ad awards will be decided by the readers, as they are invited to nominate the tops ads in the following categories:

  • Visual
  • Slogan
  • Content

Participants also have the chance to win a 100 Euro Amazon gift card, a BMW R 90 S-Boxer engine kit by FRANZIS and a robot arm kit from FRANZIS.

The closing date for entries is Friday 13th September 2019, and for more information on the award, and how you can take part, please click here. 

 

 

 

 


Success for Napier's Soft ball Cricket Team!

At Napier we are a close-knit team, and recently some of the Napier ladies took the soft ball cricket world by storm, taking part in the ECB Women's soft ball festival at Goodwood house.

After weeks of practice, the team played fantastically, even managing to bowl out our managing director Mike (a cricket fanatic) in the process!

Well done to everyone involved, and go team Napier!

 

 


elektroniknet.de Extends Reach to the Chinese Market

elektroniknet.de, a WEKA FACHMEDIEN publication, has announced that it is now extending its reach into the Chinese Market, by not only delivering content in Chinese, but also offering advertisers the opportunity to specifically reach the Chinese market through its subpage elektroniknet.de/chinese. 

This move is particularly important for WEKA FACHMEDIEN, as China has been the most crucial trading partner for the Federal Republic of Germany since 2016 - and Germany is the most important European trading partner for the People's Republic.

At Napier, we think its great to see an electronics publication expanding into the Chinese market. With elektroniknet.de already achieving impressive performance figures (the website received a total of 12.17 million page impressions in 2018), this decision can only bring further opportunities for companies to increase their global reach; and we look forward to seeing the results it provides for both advertisers and companies.


Electronics Sourcing UK to Publish First Top 30 UK Distribution Report

Electronics Sourcing has announced the publishing of its first top 30 UK distribution report to be featured in its October 2019 edition.

Following in the footsteps of its sister title Electronics Sourcing North America, Mark Leary MMG’s founder and publisher commented “During my 26 years of publishing print publications in the UK electronics industry, I believe this could be the first printed distribution report published in the UK. For the North American edition of Electronics Sourcing, the Top 50 Report is so popular its by far the largest monthly edition we publish each year”. 

We think its great to see Electronics Sourcing providing distributor companies in the UK with the recognition they deserve. With distributors representing a huge share of the advertising market, this move shows great courage from Electronics Sourcing; and if distributors, and the buyers distributors want to reach, (who will definitely be reading it) respond well to the research, there is a chance that this report will actually drive more advertising.

At Napier, we are big fans of this initiative and hope that distributor companies will recognize the importance of the research and that it’s one of the best opportunities to reach the buying contacts that are so difficult to influence.


Editorial Changes at WEKA FACHMEDIEN

Publishing house, WEKA FACHMEDIEN, has announced three key changes to its editorial team, as Frank Riemenschneider takes over as Editor-in-Chief for Elektronik, Elektronik Automotive and Elektronik Neo magazines.

Joachim Kroll, will take over as Editor-in-Chief for DESIGN & ELEKTRONIK and MEDIZIN+elektronik, with plans to grow and implement new event topics within the magazines, as well as further developing MEDIZIN+elektronik.

The publishing house has also announced Gerhard Stelzer as the new Editor for Elektronik and Elektronik Automotive.

We look forward to seeing the direction the publications will take under new leadership,  and wish them the best of luck in their new roles.

 


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Electronics Weekly Welcomes Alex McCarthy to Editorial Team

Electronics Weekly has welcomed a new member to its editorial team, as Alex McCarthy joins as a reporter.

Alex will be covering general news and PR, but will also specifically focus on areas such as start-ups, STEM/undergraduates, new product launches and innovation.

We wish Alex the best of luck in his new role.


Success for IKTEM Conference 2019

The IKTEM Conference 2019, an international development event for ICT, electronics and mechatronics development engineers, has been declared a great success for 2019.

Now in its second year, the conference organised by Svet elektronike & Svet mehatronike magazines, took place at the Rogla Ski resort from the 30th-31st May 2019.

The two-day event offered participants several exciting sessions and workshops, with key-note speaker Professor Janez Bester, PhD, from Faculty of Electronic Engineering Ljubljana, discussing the topic of Industry 4.0 and Society 5.0.  Lectures also included a demonstration of the latest measuring equipment; and on the second day, a live NB hands-on IoT workshop took place for the first time in Slovenia.

Jurij Mikeln, President of the IKTEM Organization Board commented “We look forward to the next IKTEM conference which – I do not doubt - will address many interesting up to date technical topics that professionals from ICT, electronics & mechatronics have to know”.

As the only conference in Slovenia that provides engineers with lectures and hands-on workshops for the ICT, electronics and mechatronics sectors, we think it’s great to see the industry responding so positively. We look forward to continuing to see both the IKTEM conference and industry flourish within Slovenia.

 


PCIM Europe 2019: Another Successful Show

PCIM Europe 2019, the leading international event for power electronics, has delivered some impressive results; welcoming a total of 12,182 visitors and 515 exhibitors over the 3-day event.

It’s clear to see that PCIM Europe has gained traction over the years, with both visitors and exhibitors steadily increasing. (In 2016, the event received a total of 10,053 visitors, and last year the event closed with a record result of 11,000 visitors.)

The conference, which is an important part of the show, featured brand new topics that were presented to the public for the first time, in as many as 333 lectures and poster presentations, with contributors from academia and the industry.

This year, the exhibition also saw an increase in international exhibitors and visitors; as 56% of attendees were revealed to have travelled from abroad. Japan was the strongest-represented country with 15%, and France and the USA were close behind, ranked two and three at 13% and 10% respectively.

With 93% of visitors in favour of recommending PCIM Europe to others, and 75% of them planning to attend the exhibition next year, we look forward to seeing the direction PCIM Europe will take, as trade shows in Germany at least, continue to be an important part of the electronics industry’s marketing mix.


7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making

We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder than it looks.

This blog details seven common mistakes marketers make within their marketing automation and CRM; and some tips on how you can overcome them, to ensure you are using your marketing automation system to its full potential in order to increase your ROI.

Failing to Segment Your Customers

The benefit of segmenting customers is that you can reach out to them via personalised content to match their current needs at each stage of the funnel. Your customers’ needs will change and evolve over time, so it’s important that your business continuously adapts to provide your customers with the right information. Failing to segment/ group your customers means you risk sending them the wrong information at the wrong time, such as sending irrelevant content that they have no interest in.

Believing It’s a Mass-Produced World

Most recognize that there are no true mass markets anymore. Instead it goes beyond looking at market segments to embrace that ‘every customer has their own market’; with customers demanding a personalised and tailored approach. Here are four top tips towards providing personalised customer service via marketing automation:

  1. Pay close attention to different channels used by your audience
  2. Make sure your customers service team moves between channels to follow the customer
  3. Make sure you are proactive in your customer interactions
  4. Take customer feedback seriously, and provide regular opportunities for customers to leave feedback

Focusing on Your Worst Customers Instead of Your Best Customers

It may seem convenient to accommodate those hard-to-please customers, but a successful business will develop long-lasting relationships with ideal customers. The strategy is effective and simple, give your higher value customers the attention they deserve, and in return they are more likely to buy from your business again. Businesses should focus on customer delight, as it costs a lot less to retain an existing customer than it does to generate a new customer from scratch. When deciding which of your clients are your ideal customers, take into consideration these questions:

  • Are you biggest customers your best customers?
  • Can you find a way to learn which customers will generate the most profit in the near future and focus on them?
  • Will you only focus on the customers that are the most profitable?

It’s important to understand that your best customers will not always be your biggest customers, and it’s imperative to focus on developing long-lasting relationships by ensuring your customers get the attention they deserve.

Fail to Innovate with Your Customers in Mind

Innovation is the willingness to introduce new ideas and take risks; don’t be afraid to seek new opportunities with your customers in mind.

It’s important to keep your content fresh, and to continuously update and change your approach, so your audience are not receiving the same emails or seeing the same posts again and again.

Forgetting to Measure Customer Service

Adapting to your customers’ needs is important, but you also need to track the impact of those changes. Although you may think you are already listening to your customers, measuring your progress is a more reliable source of measuring your growth. Here are five metrics you can use to help measure your performance:

  • Response time – how long does it take you to respond to customer service questions?
  • How long does it take you to resolve the customer’s problem?
  • What percentage of visitors found what they were looking for?
  • Customer rating – ask your customers to give you an overall rating on how good their experience was
  • Watch and monitor the mass volume of customer communication across all channels

It’s important to review your metrics regularly and examine your strengths and weaknesses to improve where necessary.

Being Overconfident with Your Company’s Strengths

Although it is good to understand where your company's strengths lie, there is a fine line between positioning yourself as an expert and being overconfident about what you can achieve. It’s important to understand that every situation is different, and you should never overestimate your ability to impress and delight your customers; as a success for one client, could be a failure for another. To ensure you avoid this situation you can do the following:

  • Make a list of your business strengths and ask/ create a survey to see if your customers agree with you.
  • Revisit old company data to see if you have improved
  • Communicate with stakeholders and discuss how to improve. This will allow you to better focus on your strengths when interacting with customers; an honest discussion will also help you work out what areas need adjusting/amending.

Latching on to the 4Ps

The 4Ps, product, price, promotion, and place are not as relevant as they used to be; when businesses once targeted customers, customers now target businesses. Instead of using the 4Ps, focus on:

  • Getting access to the best customers
  • Acting quickly and effectively – taking as little of the customer’s time as possible
  • Employing the right people who can talk to your customers
  • Associate and collaborate with the right partners
  • Collect and measure customer data to ensure you continuously improve

Electronics World Launches New Membership Platform

 Electronics World has launched a new membership platform, which will provide subscribers with more in-depth technical content.

For many years, Electronics World has provided subscribers with news, case studies and information about the latest technology from leading engineers and academics; so, we were intrigued to learn about Electronics Worlds’ decision to move from free online content, to providing high-quality content that is only available via subscription.

This move seems like a great decision for Electronics World, as it generates another path for revenue other than advertising and provides readers with the opportunity to pay for high quality, and compelling content.

It will be interesting to see if this signals more content going behind paywalls. As though this decision means that fewer people will see some of their content, it also means that Electronics World could create a group of more engaged readers.

For more information about the membership and how you can become a subscriber, please click here.


Two New Additions to WNIE Live 2019

WNIE Live 2019, has announced two new additions to its 2019 event; including The Networking Zone, supported by the Coventry & Warwickshire Chamber of Commerce and the EIPC PCB Pavilion.

Taking place from the 18th-19th September at NAEC Stoneleigh in Stoneleigh Park, The Networking Zone is designed to accelerate business contacts with several speed networking sessions planned throughout the two-day event. The ‘Speed Networking Zone’ will be fast paced and a great opportunity to connect with lots of contacts in a short period of time. Claire Saunders, event director commented “We are happy to be working alongside the Coventry & Warwickshire Chamber of Commerce to add the ‘Speed Networking Zone’ to WNIE Live – with the primary goal of helping exhibitors and attendees increase their business connections through effective networking”.

The EIPC PCB Pavilion will also feature at this year’s event, providing platforms to exchange business and technology information to support the European electronics industry. Both EIPC members (a network of professionals for the electronics industry) and non-members are invited to be a part of the PCB Pavilion, which will shine a spotlight on equipment manufacturers and suppliers to the PCB industry.

To find out more, including how you can take part in the ‘Speed Networking Zone’ and EIPC PCB Pavilion, please click here. 

 

 


Electronics Weekly BrightSparks Winners Announced for 2019

Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at an awards ceremony held at the IET Maxwell Library in London.

In collaboration with RS Components, the Electronics Weekly BrightSparks programme recognizes and rewards young engineers for the impressive work they have already achieved at the beginning of their careers.

This year’s awards featured young engineers from a range of work fields; including industry, academia, entrepreneurs and cutting-edge researchers, with projects featuring topics such as; flexible sensors, GPU verification, FPGA architectures and bringing STEM to disadvantaged communities.

At Napier, we are firm supporters of celebrating success at any stage of a person’s career and it’s great to see the industry celebrating the successes of younger people. It’s no secret that there is a need for more engineers in the UK, and by acknowledging all levels of experience within the industry, Electronics Weekly will inspire other young people to make a career in electronics.

To see the full list of winners for 2019, and details of the awards ceremony, please click here. 


productronica Innovation Awards 2019: Now Open for Entries

productronica 2019, the leading trade fair for development and production in the electronics industry, has announced that it will present the Innovation awards in collaboration with trade fair organizers Messe Munchen and magazine productronic for the third year in a row.

Taking place in Munich from the 12th-15th November 2019, the show features six categories which celebrate the most innovative new products and manufacturing processes. These include:

  • PCB and EMS Cluster
  • SMT Cluster
  • Inspection and Quality
  • Semiconductor Cluster
  • Cables, Coils and Hybrids Cluster
  • Future Markets Cluster

The Innovation awards are free to enter, with entries being reviewed by an independent judging panel featuring experts from across the industry. The winners will be announced on the first day of productronica 2019.

To find out more information and how you can enter, please click here.


Elektra Awards 2019: Now Open for Entries

The Elektra awards 2019 are now open for entries.

In it's 17th year, the Elektra Awards recognizes excellence within the global electronics industry; welcoming entries from manufacturers, distributors, designers, individuals, research groups and start-ups. There are a total of 22 awards up for grabs, which are split into the following four categories:

  • Company
  • Products
  • People
  • Products/Research

Entries will be assessed by an independent panel of judges, and the winners will be announced on Wednesday 4th December, at the Grosvenor House Hotel on Park Lane.

To find out more about the awards and how you can enter, please click here. 

 

 


Email Marketing Benchmarks for 2019

Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly surprised to stumble across Campaign Monitor’s guide to the ultimate email marketing benchmarks for 2019.

With over 30 billion emails analysed across 4.2 million campaigns sent through Campaign Monitor in 2018, the report provides readers with the opportunity to see how their campaigns compare to industry standards, and how they can improve the strategy of their email marketing.

After delving into the report, we’ve picked out some of the most interesting stats and tips to share with you:

Industry Averages Look Positive

At first sight, the industry averages for our sectors look positive, with an average open rate of 18.25% for the engineering industry, and 17.96% for the IT/tech/software services sector. This is reinforced with the average of 14.74% click through rate for engineering, and a slightly higher 15.02% click rate for IT/tech/software services.

With an overall average 17.92% open rate and 14.10% click through rate for all industries, these are impressive stats for both sectors.

Thursday is the Best Day for Open Rates

The report revealed that Thursday features the best open rates for both sectors, with engineering featuring an open rate of 18.7% and IT tech/software services 18.2%.

However, for click to open rate, Tuesday is the best day for the engineering sector, whilst Sunday is the best for the IT/tech/software services. While there are no surprising stats for the engineering sector (Monday features the worst click to open rates), it has to be raised if the IT/tech/software services stats are real, or just due to randomness – as Sunday feels out of place in featuring the highest click to open rate.

Wednesday is the Worst Day for Unsubscribe Rates

Wednesday was shown to be the worst day overall for unsubscribe rates; however, although unsubscribe rates were high on a Wednesday, for the engineering sector Monday was in fact the worst day. Whilst the IT tech/software services featured a steady 18% of unsubscribe rates across four days of the week.

Four Ways to Improve your Unsubscribe Rate

The unsubscribe rate is an important figure to study, as it is a key way to tell if certain topics or subject lines drive up your unsubscribe number. With the benchmark report finding an average 0.17% of unsubscribe rates, the report shared four ways you can improve:

  • Segment your audience to send more relevant emails
  • Re-engage your audience to maintain list hygiene
  • Use automation to build long-term brand engagement
  • Remember that some list churn is normal and healthy

Improve your Email Click-to-Open Rate

An email click through rate is often used to measure the success or lack of, within a specific email campaign. With an overall average email click to open rate of 14.10%, Campaign Monitor revealed some keys ways you can improve your click-to-open rate:

  • A/B test each email element individually
  • Collect the right data to segment and personalize
  • Include an irresistible, easy to click call to action
  • Make sure your email renders well across devices

 

To find out more and read the full report, please click here.

 


Napier Partners with Market Analysis Experts Vantage Research

Napier recently started a partnership with Vantage Research, experts in market analysis, giving our clients access to invaluable information about the opportunity in countries around the world.

Vantage provides a detailed report of where the business opportunity is for your company in major international markets. Designed to pinpoint ‘serious contenders’ for international expansion the market entry reports include:

  • A breakdown of where Demand is likely to be concentrated for the client’s offer and why.
  • Analysis of key Economic and Regulatory factors, likely to impact the opportunity
  • An insightful Competitor Analysis giving a SWOT summary of the client vs competitor brands
  • Benchmarking – expert witness rankings of the key competitors, market gaps and entry options

Vantage can also offer more in-depth analysis of the markets that are most attractive, enabling our clients to plan market entry with more information and context. With Vantage’s extensive experience in the engineering and manufacturing sectors, this partnership supports Napier’s commitment to an insight-led approach, providing our clients with a great opportunity to optimise market entry plans.

If you’re interested in finding out more, why not drop me an email, and we can set up a discussion to identify potential target markets you could be missing.


Several Editor Moves at Datateam Business Media

Publisher Datateam Business Media has recently undergone several editor moves.

Carly Wills has been appointed as editor of Electrical Engineering at a Datateam Business Media, taking over from Niamh Marriott. Carly has also taken over as editor of Energy Management magazine from Michelle Winny.

Christian Lynn has been appointed as editor of Electronics magazine at a Datateam Business Media, taking over from Michelle Winny.

Niamh Marriott has been appointed editor of Components In Electronics (CIE) magazine published by Specialist Business Media.

We wish them all the best of luck in their new roles.


It's Time to Vote! Help Decide the Winners of the Electronics Industry Awards 2019

After receiving a flood of entries and nominations, the Electronics Industry Awards has announced that voting is now open for the industry to decide who will be successful at this year's event.

Votes can be cast via the Electronics Industry Awards website until 19th April 2019  and the event will take place at the Tower Hotel, London on Friday 21st June 2019.

How it Works

With all entrants and nominees having met the necessary criteria, the industry now has the chance to vote for the people, products and companies that they feel deserve to be recognised for their contributions to the industry.

Professionals from the sector will have the opportunity to vote in the product and individual categories, which will also be scored by a panel of expert judges. The online votes will be tallied alongside the judge’s scores to produce a shortlist of finalists and an ultimate winner, meaning that these categories go further than ever before to recognise the products and people that help to make the industry so successful.

The decision to crown a winner in each of the business categories, however, lies solely in the hands of industry professionals. Unlike anything else seen in sector before, votes will be tallied to determine a shortlist and an ultimate winner for each of the business awards.

Vote for Napier!

We are happy to announce that Napier has been shortlisted once again for the 'Outstanding PR Agency' category.

At Napier, we love the work we do for our clients, which is why we are spreading the word and asking you to vote for us as the Outstanding PR Agency.

Support from the industry and our clients is always appreciated so please take the time to cast your vote today!


Drives & Controls Exhibition Predicted to be Biggest Yet for 2020

The Drives & Controls exhibition announced it will return in 2020, taking place at the NEC in Birmingham from the 21st-23rd April.

As the UK's leading show for Automation, Power Transmission and Motion Engineering, the 2020 event is predicted to be the biggest yet, with over 400 exhibitors, and expecting over 13,000 visitors. The show will be co-located with five other industrial exhibitors, including Air-tech, Fluid Power & Systems, Plant & Asset Management and SMART Industry Expo; making it the largest manufacturing/industrial event in the UK.

Stand bookings are already up 40% compared to the 2018 show, and for the first-time visitors will be able to gain continued professional development hours (CPD) by attending the comprehensive and free seminar programs that will be hosted over the three days.

Gambica and EPTDA pavilions have now been confirmed and their retrospective members have been invited to take up residency in these areas. The show will also feature a dedicated Robotics Hub, which will be hosted alongside BARA.

For more information about exhibiting at the 2020 event or to find out how to attend please click here.


New Delhi Print Media Announces 4th Edition of ‘The Spotlight on Indian Electronics'

New Delhi Print Media has announced the 4th edition of its yearbook 'The Spotlight on Indian Electronics', which is due to be launched in May 2019.

As the electronics industry in India continues to rapidly grow and evolve, the 2019-20 edition of 'The Spotlight on Indian Electronics', delivers useful information to professionals about the state of the industry in India. The report provides a detailed study and SWOT analysis of the ecosystem for the high priority product markets, as well as identifying the future drivers of growth amongst various segments in the industry.

We think its great to see a media house providing such a useful piece of content, which allows professionals from across the globe to understand the complete picture of the Indian electronics sector.