We were sad to hear the news that The International Press Cuttings Bureau (IPCB) will cease its print monitoring service at the end of this year.
Although there is still a market in print, it’s clear to see that the cuttings market is getting harder. This is, in part, due to competition from companies that only track online coverage, such as Meltwater. The online-only publications have the advantage that it’s much less labour intensive than monitoring print coverage.
As a company that was launched in 1920, we are sad to see IPCB closing their doors on the print market, as it has been a service we’ve used for our clients over the years.