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Electronics Weekly Welcomes Alex McCarthy to Editorial Team

Electronics Weekly has welcomed a new member to its editorial team, as Alex McCarthy joins as a reporter.

Alex will be covering general news and PR, but will also specifically focus on areas such as start-ups, STEM/undergraduates, new product launches and innovation.

We wish Alex the best of luck in his new role.

Success for IKTEM Conference 2019

The IKTEM Conference 2019, an international development event for ICT, electronics and mechatronics development engineers, has been declared a great success for 2019.

Now in its second year, the conference organised by Svet elektronike & Svet mehatronike magazines, took place at the Rogla Ski resort from the 30th-31st May 2019.

The two-day event offered participants several exciting sessions and workshops, with key-note speaker Professor Janez Bester, PhD, from Faculty of Electronic Engineering Ljubljana, discussing the topic of Industry 4.0 and Society 5.0.  Lectures also included a demonstration of the latest measuring equipment; and on the second day, a live NB hands-on IoT workshop took place for the first time in Slovenia.

Jurij Mikeln, President of the IKTEM Organization Board commented “We look forward to the next IKTEM conference which – I do not doubt - will address many interesting up to date technical topics that professionals from ICT, electronics & mechatronics have to know”.

As the only conference in Slovenia that provides engineers with lectures and hands-on workshops for the ICT, electronics and mechatronics sectors, we think it’s great to see the industry responding so positively. We look forward to continuing to see both the IKTEM conference and industry flourish within Slovenia.


PCIM Europe 2019: Another Successful Show

PCIM Europe 2019, the leading international event for power electronics, has delivered some impressive results; welcoming a total of 12,182 visitors and 515 exhibitors over the 3-day event.

It’s clear to see that PCIM Europe has gained traction over the years, with both visitors and exhibitors steadily increasing. (In 2016, the event received a total of 10,053 visitors, and last year the event closed with a record result of 11,000 visitors.)

The conference, which is an important part of the show, featured brand new topics that were presented to the public for the first time, in as many as 333 lectures and poster presentations, with contributors from academia and the industry.

This year, the exhibition also saw an increase in international exhibitors and visitors; as 56% of attendees were revealed to have travelled from abroad. Japan was the strongest-represented country with 15%, and France and the USA were close behind, ranked two and three at 13% and 10% respectively.

With 93% of visitors in favour of recommending PCIM Europe to others, and 75% of them planning to attend the exhibition next year, we look forward to seeing the direction PCIM Europe will take, as trade shows in Germany at least, continue to be an important part of the electronics industry’s marketing mix.

7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making

We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder than it looks.

This blog details seven common mistakes marketers make within their marketing automation and CRM; and some tips on how you can overcome them, to ensure you are using your marketing automation system to its full potential in order to increase your ROI.

Failing to Segment Your Customers

The benefit of segmenting customers is that you can reach out to them via personalised content to match their current needs at each stage of the funnel. Your customers’ needs will change and evolve over time, so it’s important that your business continuously adapts to provide your customers with the right information. Failing to segment/ group your customers means you risk sending them the wrong information at the wrong time, such as sending irrelevant content that they have no interest in.

Believing It’s a Mass-Produced World

Most recognize that there are no true mass markets anymore. Instead it goes beyond looking at market segments to embrace that ‘every customer has their own market’; with customers demanding a personalised and tailored approach. Here are four top tips towards providing personalised customer service via marketing automation:

  1. Pay close attention to different channels used by your audience
  2. Make sure your customers service team moves between channels to follow the customer
  3. Make sure you are proactive in your customer interactions
  4. Take customer feedback seriously, and provide regular opportunities for customers to leave feedback

Focusing on Your Worst Customers Instead of Your Best Customers

It may seem convenient to accommodate those hard-to-please customers, but a successful business will develop long-lasting relationships with ideal customers. The strategy is effective and simple, give your higher value customers the attention they deserve, and in return they are more likely to buy from your business again. Businesses should focus on customer delight, as it costs a lot less to retain an existing customer than it does to generate a new customer from scratch. When deciding which of your clients are your ideal customers, take into consideration these questions:

  • Are you biggest customers your best customers?
  • Can you find a way to learn which customers will generate the most profit in the near future and focus on them?
  • Will you only focus on the customers that are the most profitable?

It’s important to understand that your best customers will not always be your biggest customers, and it’s imperative to focus on developing long-lasting relationships by ensuring your customers get the attention they deserve.

Fail to Innovate with Your Customers in Mind

Innovation is the willingness to introduce new ideas and take risks; don’t be afraid to seek new opportunities with your customers in mind.

It’s important to keep your content fresh, and to continuously update and change your approach, so your audience are not receiving the same emails or seeing the same posts again and again.

Forgetting to Measure Customer Service

Adapting to your customers’ needs is important, but you also need to track the impact of those changes. Although you may think you are already listening to your customers, measuring your progress is a more reliable source of measuring your growth. Here are five metrics you can use to help measure your performance:

  • Response time – how long does it take you to respond to customer service questions?
  • How long does it take you to resolve the customer’s problem?
  • What percentage of visitors found what they were looking for?
  • Customer rating – ask your customers to give you an overall rating on how good their experience was
  • Watch and monitor the mass volume of customer communication across all channels

It’s important to review your metrics regularly and examine your strengths and weaknesses to improve where necessary.

Being Overconfident with Your Company’s Strengths

Although it is good to understand where your company's strengths lie, there is a fine line between positioning yourself as an expert and being overconfident about what you can achieve. It’s important to understand that every situation is different, and you should never overestimate your ability to impress and delight your customers; as a success for one client, could be a failure for another. To ensure you avoid this situation you can do the following:

  • Make a list of your business strengths and ask/ create a survey to see if your customers agree with you.
  • Revisit old company data to see if you have improved
  • Communicate with stakeholders and discuss how to improve. This will allow you to better focus on your strengths when interacting with customers; an honest discussion will also help you work out what areas need adjusting/amending.

Latching on to the 4Ps

The 4Ps, product, price, promotion, and place are not as relevant as they used to be; when businesses once targeted customers, customers now target businesses. Instead of using the 4Ps, focus on:

  • Getting access to the best customers
  • Acting quickly and effectively – taking as little of the customer’s time as possible
  • Employing the right people who can talk to your customers
  • Associate and collaborate with the right partners
  • Collect and measure customer data to ensure you continuously improve

Electronics World Launches New Membership Platform

 Electronics World has launched a new membership platform, which will provide subscribers with more in-depth technical content.

For many years, Electronics World has provided subscribers with news, case studies and information about the latest technology from leading engineers and academics; so, we were intrigued to learn about Electronics Worlds’ decision to move from free online content, to providing high-quality content that is only available via subscription.

This move seems like a great decision for Electronics World, as it generates another path for revenue other than advertising and provides readers with the opportunity to pay for high quality, and compelling content.

It will be interesting to see if this signals more content going behind paywalls. As though this decision means that fewer people will see some of their content, it also means that Electronics World could create a group of more engaged readers.

For more information about the membership and how you can become a subscriber, please click here.

Two New Additions to WNIE Live 2019

WNIE Live 2019, has announced two new additions to its 2019 event; including The Networking Zone, supported by the Coventry & Warwickshire Chamber of Commerce and the EIPC PCB Pavilion.

Taking place from the 18th-19th September at NAEC Stoneleigh in Stoneleigh Park, The Networking Zone is designed to accelerate business contacts with several speed networking sessions planned throughout the two-day event. The ‘Speed Networking Zone’ will be fast paced and a great opportunity to connect with lots of contacts in a short period of time. Claire Saunders, event director commented “We are happy to be working alongside the Coventry & Warwickshire Chamber of Commerce to add the ‘Speed Networking Zone’ to WNIE Live – with the primary goal of helping exhibitors and attendees increase their business connections through effective networking”.

The EIPC PCB Pavilion will also feature at this year’s event, providing platforms to exchange business and technology information to support the European electronics industry. Both EIPC members (a network of professionals for the electronics industry) and non-members are invited to be a part of the PCB Pavilion, which will shine a spotlight on equipment manufacturers and suppliers to the PCB industry.

To find out more, including how you can take part in the ‘Speed Networking Zone’ and EIPC PCB Pavilion, please click here. 



Electronics Weekly BrightSparks Winners Announced for 2019

Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at an awards ceremony held at the IET Maxwell Library in London.

In collaboration with RS Components, the Electronics Weekly BrightSparks programme recognizes and rewards young engineers for the impressive work they have already achieved at the beginning of their careers.

This year’s awards featured young engineers from a range of work fields; including industry, academia, entrepreneurs and cutting-edge researchers, with projects featuring topics such as; flexible sensors, GPU verification, FPGA architectures and bringing STEM to disadvantaged communities.

At Napier, we are firm supporters of celebrating success at any stage of a person’s career and it’s great to see the industry celebrating the successes of younger people. It’s no secret that there is a need for more engineers in the UK, and by acknowledging all levels of experience within the industry, Electronics Weekly will inspire other young people to make a career in electronics.

To see the full list of winners for 2019, and details of the awards ceremony, please click here. 

productronica Innovation Awards 2019: Now Open for Entries

productronica 2019, the leading trade fair for development and production in the electronics industry, has announced that it will present the Innovation awards in collaboration with trade fair organizers Messe Munchen and magazine productronic for the third year in a row.

Taking place in Munich from the 12th-15th November 2019, the show features six categories which celebrate the most innovative new products and manufacturing processes. These include:

  • PCB and EMS Cluster
  • SMT Cluster
  • Inspection and Quality
  • Semiconductor Cluster
  • Cables, Coils and Hybrids Cluster
  • Future Markets Cluster

The Innovation awards are free to enter, with entries being reviewed by an independent judging panel featuring experts from across the industry. The winners will be announced on the first day of productronica 2019.

To find out more information and how you can enter, please click here.

Elektra Awards 2019: Now Open for Entries

The Elektra awards 2019 are now open for entries.

In it's 17th year, the Elektra Awards recognizes excellence within the global electronics industry; welcoming entries from manufacturers, distributors, designers, individuals, research groups and start-ups. There are a total of 22 awards up for grabs, which are split into the following four categories:

  • Company
  • Products
  • People
  • Products/Research

Entries will be assessed by an independent panel of judges, and the winners will be announced on Wednesday 4th December, at the Grosvenor House Hotel on Park Lane.

To find out more about the awards and how you can enter, please click here. 



Email Marketing Benchmarks for 2019

Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly surprised to stumble across Campaign Monitor’s guide to the ultimate email marketing benchmarks for 2019.

With over 30 billion emails analysed across 4.2 million campaigns sent through Campaign Monitor in 2018, the report provides readers with the opportunity to see how their campaigns compare to industry standards, and how they can improve the strategy of their email marketing.

After delving into the report, we’ve picked out some of the most interesting stats and tips to share with you:

Industry Averages Look Positive

At first sight, the industry averages for our sectors look positive, with an average open rate of 18.25% for the engineering industry, and 17.96% for the IT/tech/software services sector. This is reinforced with the average of 14.74% click through rate for engineering, and a slightly higher 15.02% click rate for IT/tech/software services.

With an overall average 17.92% open rate and 14.10% click through rate for all industries, these are impressive stats for both sectors.

Thursday is the Best Day for Open Rates

The report revealed that Thursday features the best open rates for both sectors, with engineering featuring an open rate of 18.7% and IT tech/software services 18.2%.

However, for click to open rate, Tuesday is the best day for the engineering sector, whilst Sunday is the best for the IT/tech/software services. While there are no surprising stats for the engineering sector (Monday features the worst click to open rates), it has to be raised if the IT/tech/software services stats are real, or just due to randomness – as Sunday feels out of place in featuring the highest click to open rate.

Wednesday is the Worst Day for Unsubscribe Rates

Wednesday was shown to be the worst day overall for unsubscribe rates; however, although unsubscribe rates were high on a Wednesday, for the engineering sector Monday was in fact the worst day. Whilst the IT tech/software services featured a steady 18% of unsubscribe rates across four days of the week.

Four Ways to Improve your Unsubscribe Rate

The unsubscribe rate is an important figure to study, as it is a key way to tell if certain topics or subject lines drive up your unsubscribe number. With the benchmark report finding an average 0.17% of unsubscribe rates, the report shared four ways you can improve:

  • Segment your audience to send more relevant emails
  • Re-engage your audience to maintain list hygiene
  • Use automation to build long-term brand engagement
  • Remember that some list churn is normal and healthy

Improve your Email Click-to-Open Rate

An email click through rate is often used to measure the success or lack of, within a specific email campaign. With an overall average email click to open rate of 14.10%, Campaign Monitor revealed some keys ways you can improve your click-to-open rate:

  • A/B test each email element individually
  • Collect the right data to segment and personalize
  • Include an irresistible, easy to click call to action
  • Make sure your email renders well across devices


To find out more and read the full report, please click here.


Napier Partners with Market Analysis Experts Vantage Research

Napier recently started a partnership with Vantage Research, experts in market analysis, giving our clients access to invaluable information about the opportunity in countries around the world.

Vantage provides a detailed report of where the business opportunity is for your company in major international markets. Designed to pinpoint ‘serious contenders’ for international expansion the market entry reports include:

  • A breakdown of where Demand is likely to be concentrated for the client’s offer and why.
  • Analysis of key Economic and Regulatory factors, likely to impact the opportunity
  • An insightful Competitor Analysis giving a SWOT summary of the client vs competitor brands
  • Benchmarking – expert witness rankings of the key competitors, market gaps and entry options

Vantage can also offer more in-depth analysis of the markets that are most attractive, enabling our clients to plan market entry with more information and context. With Vantage’s extensive experience in the engineering and manufacturing sectors, this partnership supports Napier’s commitment to an insight-led approach, providing our clients with a great opportunity to optimise market entry plans.

If you’re interested in finding out more, why not drop me an email, and we can set up a discussion to identify potential target markets you could be missing.

Several Editor Moves at Datateam Business Media

Publisher Datateam Business Media has recently undergone several editor moves.

Carly Wills has been appointed as editor of Electrical Engineering at a Datateam Business Media, taking over from Niamh Marriott. Carly has also taken over as editor of Energy Management magazine from Michelle Winny.

Christian Lynn has been appointed as editor of Electronics magazine at a Datateam Business Media, taking over from Michelle Winny.

Niamh Marriott has been appointed editor of Components In Electronics (CIE) magazine published by Specialist Business Media.

We wish them all the best of luck in their new roles.

It's Time to Vote! Help Decide the Winners of the Electronics Industry Awards 2019

After receiving a flood of entries and nominations, the Electronics Industry Awards has announced that voting is now open for the industry to decide who will be successful at this year's event.

Votes can be cast via the Electronics Industry Awards website until 19th April 2019  and the event will take place at the Tower Hotel, London on Friday 21st June 2019.

How it Works

With all entrants and nominees having met the necessary criteria, the industry now has the chance to vote for the people, products and companies that they feel deserve to be recognised for their contributions to the industry.

Professionals from the sector will have the opportunity to vote in the product and individual categories, which will also be scored by a panel of expert judges. The online votes will be tallied alongside the judge’s scores to produce a shortlist of finalists and an ultimate winner, meaning that these categories go further than ever before to recognise the products and people that help to make the industry so successful.

The decision to crown a winner in each of the business categories, however, lies solely in the hands of industry professionals. Unlike anything else seen in sector before, votes will be tallied to determine a shortlist and an ultimate winner for each of the business awards.

Vote for Napier!

We are happy to announce that Napier has been shortlisted once again for the 'Outstanding PR Agency' category.

At Napier, we love the work we do for our clients, which is why we are spreading the word and asking you to vote for us as the Outstanding PR Agency.

Support from the industry and our clients is always appreciated so please take the time to cast your vote today!

Drives & Controls Exhibition Predicted to be Biggest Yet for 2020

The Drives & Controls exhibition announced it will return in 2020, taking place at the NEC in Birmingham from the 21st-23rd April.

As the UK's leading show for Automation, Power Transmission and Motion Engineering, the 2020 event is predicted to be the biggest yet, with over 400 exhibitors, and expecting over 13,000 visitors. The show will be co-located with five other industrial exhibitors, including Air-tech, Fluid Power & Systems, Plant & Asset Management and SMART Industry Expo; making it the largest manufacturing/industrial event in the UK.

Stand bookings are already up 40% compared to the 2018 show, and for the first-time visitors will be able to gain continued professional development hours (CPD) by attending the comprehensive and free seminar programs that will be hosted over the three days.

Gambica and EPTDA pavilions have now been confirmed and their retrospective members have been invited to take up residency in these areas. The show will also feature a dedicated Robotics Hub, which will be hosted alongside BARA.

For more information about exhibiting at the 2020 event or to find out how to attend please click here.

New Delhi Print Media Announces 4th Edition of ‘The Spotlight on Indian Electronics'

New Delhi Print Media has announced the 4th edition of its yearbook 'The Spotlight on Indian Electronics', which is due to be launched in May 2019.

As the electronics industry in India continues to rapidly grow and evolve, the 2019-20 edition of 'The Spotlight on Indian Electronics', delivers useful information to professionals about the state of the industry in India. The report provides a detailed study and SWOT analysis of the ecosystem for the high priority product markets, as well as identifying the future drivers of growth amongst various segments in the industry.

We think its great to see a media house providing such a useful piece of content, which allows professionals from across the globe to understand the complete picture of the Indian electronics sector.


WNIE Live Visitor Registration Now Open for 2019

'What's New in Electronics Live 2019' has now opened for visitor registration, and will be taking place from the 18th-19th September 2019 at NAEC Stoneleigh in Stoneleigh Park.

NAEC Stoneleigh is a new venue for WNIE Live, and recently provided potential WNIE Live exhibitors an opportunity to take a closer look at the facilities on offer at the venue, and to witness the business innovations and opportunities available in the thriving midlands area.

This year, the event will cover topics on Embedded, Engineering, Design and Manufacturing. WNIE Live will provide visitors with the chance to witness hundreds of new products and showcase the industry’s innovation in action.
Claire Saunders, Event Director commented, “Attendance at the event held in 2018 was up by 10% compared to the previous year. With free parking and a wider scope of exhibitors, we are confident this comprehensive event will be well attended by industry influencers and decision makers alike.”

For more information or to register for WNIE Live 2019, please click here. 





SMART Portfolio Announces it’s Inclusion of CPD Membership to Three Conferences for 2019

The SMART portfolio has announced the inclusion of CPD membership to three of its conferences for 2019.

Conferences that are now members of the CPD Certification Service include SMARTS' Food and Beverage Conference (to be held 22nd May 2019), Automotive Conference (to be held 12th September 2019) and the Aerospace Conference (to be held 6th November 2019).

With the Food and Beverage conference the first to take place, alongside the MCIA Awards meeting, conference organiser Stuart Humphrey commented " With so much uncertainty for SME’s within UK manufacturing right now when it comes to industry 4.0, any forum where real topics and agendas facing UK manufacturing that demonstrate increased efficiencies and profits can only be a good thing”.

We think its great to see events getting accredited as CPD for people in professional institutions. As a good thing to do to get better attendance, and also ensure the quality of the content, we hope this is something other events will consider and eventually follow suit.

For more information on the three conferences and how you can attend please click here. 

PSD Magazine Celebrates 15th Anniversary

Congratulations to Power Systems Design (PSD) which celebrates its 15th year in publishing for the global power electronic engineering community.

Publishers Jim and Julia Graham

Launched in 2004, the founders of PSD made the decision to create a magazine that would primarily serve the power community, and is now the single independently owned source of technical information for the power engineer, through a portfolio of global print & digital magazines, websites, daily newsletters and social media outlets.

We wish Power Systems Design the best of luck for its future, and may their success continue!


My Work Experience Week with Napier

Lily McIntosh, a Year 10 Durrington High School Student recently completed a week's work experience at Napier. Read her blog to find out what she learnt during her week at the Napier office:

My work experience at Napier gave me a chance to learn about what it’s like to be in the workplace and an idea into careers you could apply for in the future.

I am a Year 10 Durrington High school Student who is currently taking Business, Drama, BTEC Digital Information Technology and History as my GCSEs. Within my GCSE courses they have taught me how to set up a business, promote products and to target a certain audience. I decided to do my work experience at Napier Partnership in Chichester, because I thought it was suited to my GCSE’s and wanted to explore what working in a B2B marketing and PR company would be like.

Over the last week, I have learnt about researching and finding the right stories for the Directors' social media accounts, and how to publish and schedule Tweets using HubSpot. I also learnt about Inbound Marketing, and why it is so important for a modern marketer’s strategy.

Other opportunities I have had, include learning about ad design and video editing, with Napier’s graphic designer, Rob. Rob even showed me how a video is created through to the finished product. I have been shown how to use HTML coding for emails and websites, which is confusing at first but once you have your head wrapped round it all, it is not so difficult.

Overall, my experience here has been great, the Napier team has been very warm and welcoming during my time here. I have enjoyed learning new skills I could use in the future and in jobs that one day I might apply for.

Thank you to Napier for the insight into the world of work.

Electronics Notes now Exceeding a Million Page Views a Month

We recently wrote about Radio Electronics' incorporation into Electronics Notes, as editor and owner Ian Poole entered semi-retirement; and we are happy to announce that Electronics Notes is now exceeding a million page views a month.

We think it's great to see Radio Electronics incorporation into Electronics Notes being received so positively, with Electronics Notes a clearly popular source of information for the industry.


E&T Magazine Goes Environmentally Friendly

E&T Magazine has announced that from the 13th March, readers will notice a slight change in how their magazines are delivered.

From the next issue, the E&T magazine will arrive in a fully compostable wrapper, which will naturally break down in either the reader’s food waste or garden; ensuring that no E&T magazine wrappers will harm any wildlife.

Alongside its new ‘green’ initiative, E&T is also offering a sponsorship opportunity to companies who would like to share ads that have an environmental tie-in; and will be featured on the carrier sheet of paper with the IET members address label.

With a circulation of 144,000 copies, we think it's terrific to see a publication thinking of the environment, and being ‘green’ E&T magazine can offer companies a great sponsorship opportunity.