Rob Kischuk, the host of the Marketing Agency Leadership podcast, sat down with Mike, Managing Director at Napier, to discuss how to use marketing successfully with long-cycle B2B technology clients. He shares how Napier uses the customer journey to keep the product long-term on the minds of “future” customers by helping them stay apprised of industry trends and leading-edge developments.

Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts.

Author

  • Hannah Wehrly

    Hannah’s role will include supporting the team in a variety of areas including lead nurturing, email marketing and content writing. Hannah is extremely enthusiastic and is keen to expand her knowledge, whilst gaining valuable insight into the B2B Technology sector.

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