Rob Kischuk, the host of the Marketing Agency Leadership podcast, sat down with Mike, Managing Director at Napier, to discuss how to use marketing successfully with long-cycle B2B technology clients. He shares how Napier uses the customer journey to keep the product long-term on the minds of “future” customers by helping them stay apprised of industry trends and leading-edge developments.

Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts.