Electronics Weekly has introduced advertising opportunities around the influential ‘Mannerisms’ blog for electronics companies looking to target top-tier executives in the industry.
The ‘Mannerisms’ blog is written by David Manners, one of the best-known and most experienced writers in the industry. He covers a range of subjects and isn’t afraid to express his views about important topics as well as having fun with his posts. This combination of wit and insight resonates with some of the most senior leaders in the electronics industry, and the blog counts many influential members of the C-suite as subscribers.
Advertisers will have the opportunity to influence this important audience that reads and interacts with David’s blog across print, online and email.
It’s interesting to see Electronics Weekly specifically offering this opportunity as a route to reach executives in the industry. In the past advertisers might have simply chosen news titles (like Electronics Weekly) to reach the senior influencers in their customers’ and prospects’ decision-making units (DMUs). The broad readership of these titles, however, meant that the targeting was imperfect. The Mannerisms blog, however, seems to have a much higher proportion of these high-value individuals than the site as a whole.
From our perspective, it’s great to see a publication being creative in how it allows targeting. It’s definitely a step up from just targeting news by product type! However, it is hard to know who is reading the blog and the emails, so it’ll be interesting to see how this approach is received by advertisers. We definitely look forward to seeing data on the results.
For more information about the advertising packages available, please send me an email.