Developing Thought Leadership and Showcasing Client Products


Client: Vector

Objective: Showcase Vector’s products, services and thought leadership

Activities: We worked on a campaign to produce a series of articles explaining their approach to producing high quality software for embedded systems in cars, which secured excellent coverage across a series of top European automotive, electronics and testing publications.

Rather than just compiling a report, we created a book. We curated the articles and other content from campaigns so that the clients could use the book to showcase their products and services and thought leadership.

Results: Vector were so impressed with the original book that they commissioned Napier to produce five books that curated all the company’s collateral; data sheets, whitepaper, articles and fact sheets into five vertical industry books in English and German, which have proved to be a huge success at events and exhibitions.