Re-purposing Content for Lead Generation


Client: Vicor

Objective: To create a new means of generating quality leads.

Activities: Using the most popular content from Vicor’s Power blog, Napier developed a ‘Back to Basics’ eBook designed for engineers and graduates. The book covered a range of power system design topics, and featured _ blog posts, largely written by Napier, in chronological order. Napier was additionally responsible for designing the cover for the eBook, as well as setting up the download forms and creating an email for several identified publications who wanted to publicise the link to download the free eBook.

Results: The Back to Basics eBook was Vicor’s number one lead generation tool, and after only 10 days produced over 600 downloads.


Ideas for B2B Lead Generation