Generating leads with a minimal budget spend


Client: Farnell

Objective: To generate leads with a minimal budget spend

Activities: We decided to run a competition aimed at design engineers, hobbyists & makers, this competition ran across Europe and offered 3 lucky winners the chance of winning one the latest products on the market, the STM32L4 Discovery Kit IoT Node. The competition was held by Electronics Weekly, and promoted using emails, banner advertisements, and blog posts.

Results: The results were incredible, we exceeded client expectations and generated over 1000 leads! The landing page had more than 5,000 views, and the competition generated a very successful conversion rate of 20%.