Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness


Client: Anritsu Corporation

Objectives: To generate marketing qualified leads and raise awareness of Anritsu solutions that will address the test and measurement requirements of emerging and future technologies.

Activities: Anritsu approached us with a brief to find a media partner to run a webinar titled “Future technologies and Evolution for Cellular Telecom Networks”. The webinar was to be run in English, but needed to be promoted across Europe to Wireless and Testing Engineers, Network Developers, Deployment and Installation Engineers, and Project Managers.

We proposed several options, all with strong offerings, but in the end Electronic Specifier was selected for several reasons;

  • A highly targeting Pan European database including subscribers to their Wireless, Telecoms and Test and Measurement channels.
  • The extensive range of activities that would be employed to promote the webinar including daily promotion in their e-newsletters and social media channels, display advertising and bespoke emails.

Results: Anritsu were really pleased with the way the campaign was managed, but were delighted with the 440 marketing leads that the pre-and post-webinar activities generated.