Marketing Automation for Power Components Company


Client: Vicor

Objective: To develop and manage Vicor’s marketing automation process.

Activities: Napier is responsible for the entire automation process, which includes developing the behavioural and data-driven triggered emails, managing campaigns that reach Vicor’s worldwide database of over 100,000 contacts.

Results: Through their marketing automation campaigns, Vicor have achieved an average open rate that’s almost treble the industry average. Napier have further been successful in nurturing Vicor’s customers and prospects, to ultimately grow their European sales and increase webinar attendees.


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