Developing a video campaign to be used in the selling process


Client: ProSYS GMC

Objective: To develop a video campaign, to be used as part of the selling process by their sales team. The video was used as part of a sales pitch, often to large company CEOs and used to show this product to its full potential

Activities: Napier worked very closely with ProSYS, to create a fully sophisticated video to help sell one of their core products. Their, METSyS, is a low voltage remote substation monitor. The video concept included animated sequences to help tell the story of the product’s USPs and key benefits.

Results: The final video was well received and has been used by across the sales team to help sell their product and also to help raise awareness of the brand. It is also included on their website to further promote this core product.