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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Data Analysis: The Role of Marketers vs AI

With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces.…

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EEPower Introduces First EEPower Day

This May, EETech will run its first-ever annual EEPower Day, a conference designed for power engineers. Taking place on May 2nd, EEPower Day is a…

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A Napier Webinar: Media Training 101

Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage…

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Ignite Your Influence: Advice for Starting a Career in Marketing

We all know that there is a global skills shortage, which intensifies the competition for talent between all manner of businesses for all manner of…

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Alfred Vollmer: Editor in Chief and Freelancer for Bodo’s Power System

Alfred Vollmer, a well-known and respected journalist within the industry, has announced his new role as Editor-in-Chief at Bodo's Power Systems.…

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PowerUP 2024: Aspencore and Tecno’s New Partnership

AspenCore and Tecno, have announced their partnership as organisers for the PowerUP and Fortronic Conference and Exhibition, which will take place…

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A Napier Podcast Interview with Inge Boubez – Moz

Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although…

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Championing Brand Consistency: A Strategic Imperative for B2B Marketers

Brand consistency is an integral component of success for marketing professionals. If you are at all a strategic-minded marketer (and I assume you…

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Producing Emails for Maximum Impact

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is…

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