Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
What Are the Best Marketing Automation Tools for B2B Technology Companies?
A Practitioner’s View from Industrial and Engineering Markets After years of evaluating and implementing marketing automation platforms for…
New State of Marketing to Engineers Report Reveals Insights into AI
Recent research entitled “The State of Marketing to Engineers” confirms what many B2B marketers have long believed, i.e., reaching technical…
Launch of a New Italian Publication: Elettronica Tech
The international electronics publishing community is welcoming an important new voice with the launch of Elettronica Tech, a specialist Italian…
Get Your Instrumentation & Electronics Award Entry In!
With the 30th June entry deadline fast approaching, industry professionals are being encouraged to submit their nominations for the 2026…
Future Horizons: May Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor May update. You can find the latest industry insights below: Executive Summary May’s WSTS…
Women in Tech Forum Returns for electronica 2026
Napier was delighted to learn from Electronic Specifier that its Women in Tech forum will return at electronica 2026, bringing renewed focus to…
Scaling AI-Powered Personalised Marketing – Eric Frankel – AdGreetz
Eric Frankel, CEO of AdGreetz, discusses how AI-powered personalisation is reshaping the future of advertising. Eric explains why so much digital…
Finland Embedded Conference Announced for 2026
Artificial intelligence is set to take centre stage at this year’s Embedded Conference Finland 2026 (ECF26) as organisers prepare to explore how…
B2B Email Marketing: Boring or Brilliant?
Discover what really works in B2B email marketing with Napier’s on-demand webinar where we share results of our email marketing study. The webinar…
Celebrating the Electronics Excellence Awards at embedded world 2026
Napier was pleased to see the Electronics Specifier Electronics Excellence Awards once again at embedded world 2026, recognising outstanding…