Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
9 Ways to Improve your Digital Advertising Campaigns
At Napier, we run a large number of digital campaigns, which gives us fantastic insight into how to run campaigns that deliver results that make a…
Future Horizons: April Semiconductor Update
We're happy to share this month's extract of Future Horizons April report on the semiconductor market. Continue reading to learn more about the…
A Napier Podcast Interview with Emir Zecovic – CMO
Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology…
Electronique Composants Instrumentation Announces New Editor-in-Chief
ECINews's current Editor-in-Chief, Alain Dieul, has announced that he will be stepping down from the role, and will be passing the torch to Nicolas…
Napier’s ChatGPT Lead Gen Tool
It's no secret that AI tools like ChatGPT can support marketers with a range of activities. One of the most interesting things about ChatGPT is the…
A Napier Podcast Interview with Sean Campbell – Cascade Insights
Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses…
March Semiconductor Market Update from Future Horizons
As an agency that works with some of the leading companies within the technology industry, it is important that we stay up-to-date on the industry,…
Key Insights From HubSpot’s State of Marketing Report 2024
With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope,…
The Art and Science of Marketing ROI
Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately…
WEKA Fachmedien Official Media Partner of embedded world
WEKA Fachmedien has announced that they are once again the official media partner of embedded world. Taking place from April 9th-11th in Nuremberg…