Our Blogs

Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Generating Value with Simple Automations

Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean…

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A Napier Podcast Interview with Evan Kramer – MotionPoint

Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation…

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Mike in the News – Business and Marketing Advice

Our managing director, Mike, has been sharing his advice in several articles recently. He has been asked by a number of journalists to give advice…

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Elektor Successfully Completes Acquisition of Elettronica & Maker

Elektor International Media BV (Elektor) has recently announced the successful completion of the acquisition of Elettronica & Maker, a respected…

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The Electronic Component Show (ECS) Announces Two Shows for 2024

Following the success of the recent Electronic Component Show (ECS) in Oxford, which saw nearly double the number of visitors from last year’s…

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A Napier Podcast Interview with Morgan McLintic – Firebrand

Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack…

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Napier Shortlisted For 2023 Electronics Industry Awards- Vote Now!

We are delighted to share that Napier has again been shortlisted for the Electronics Industry Awards (EIA) in the 'Most Outstanding PR Agency’ award…

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Driving Value: Key Insights From Salesforce’s State of Marketing Report

Delivering value to customers has become a paramount objective for marketers in today's rapidly evolving business environment. ROI is something that…

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EETech’s Industry Tech Days to Partner with electronica

EETech has announced that this year, its virtual event, Industry Tech Days will partner with electronica as 'Marketing Sponsors'. As a five-day free…

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Successful Spring Restart for European B2B Fairs

In this guest blog post, the editorial team at publishing house TIMGlobal Media share their views on the successful return for European B2B fairs so…

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