Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Human vs AI Machine
Catch-up with Napier's webinar and find out whether AI is good enough to replace humans for some marketing tasks. We'll present the results of our…
Stop Burning Cash: A Quick-Step Guide to Hyper-Targeting Specialist Engineers on LinkedIn
Why are your LinkedIn ads attracting everyone except the engineers you want to reach? Wasting LinkedIn ad spend often stems from selecting audiences…
Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the…
B2B tech PR agency evaluation: How to Avoid Resource Drain and Maximize Value
The Hidden Cost: What's the True ROI of Your PR Agency? When evaluating the value (ROI) you are getting from your marketing and PR agency, , the view…
Why Your SaaS PR Agency for Semiconductor Companies Is Failing You
I know you’ve felt the frustration. You’ve just spent an hour, perhaps even a day, explaining the intricacies of FinFET architecture or…
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult.
Why Vetting and Choosing a Technical PR Agency is, and Should be, Difficult. When it comes to engineering or IT companies, choosing the right PR…
The Future of Marketing – Andrea Rosi – StatSocial
Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands…
WMG Publishing Acquires Key North American Titles from MMG Publishing
Mark Leary, Owner and Publisher of MMG Publishing, has announced that the Electronics Sourcing North America (ESNA) and Designing Electronics North…
Magyar Elektronika to suspend magazine activity at the end of the year
We were sad to hear the news that the Hungarian publication, Magyar Elektronika has officially announced that it will suspend both its print and…
Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention)
Why Engineers Ignore Your Automated Campaigns (And How to Earn Their Attention) We often hear at Napier B2B that “marketing automation is easy.…