Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Future Horizons: August Semiconductor Update
This August, Future Horizon brings you fresh insights into the semiconductor industry. Dive into the latest market trends and outlook below.…
Napier Shortlisted for 2025 Instrumentation and Electronics Awards – Vote Now!
We are delighted to share that Napier has been shortlisted for PR Agency of the Year in this year’s Instrumentation and Electronics Awards. As a team…
Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization
We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better…
Vogel Launches New Aerospace & Defence Digital Platform
Vogel Communications Group has announced the launch of their new digital aerospace and defence platform. The new site launched on 1st July and is…
BCF ORG Podcast – Marketing Plus with Mike Maynard
Mike Maynard recently joined the BCF ORG – The Business of Business Podcast to share insights from his marketing career and how businesses can…
The Future of B2B Marketing: Trust, AI & Human Connection
We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how…
Future Horizons: July Semiconductor Update
This month, we bring you the July edition of Future Horizon’s semiconductor report. Explore the latest insights into the current market outlook…
A Napier Webinar: Marketing B2B Technology in Japan
Register for Napier's webinar, and discover actionable strategies for European B2B tech companies that want to connect with prospects and engage key…
Unlocking Demand Generation: Strategies from Alex Alexin at Insightful
Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what…
Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent…