Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Why ABM Fails – And How to Fix It
Account-based marketing (ABM) can be a powerful instrument in a marketer’s toolbox, but it’s not a magic wand. Sure. When it’s done right, ABM helps…
Top Tips for Successful B2B Social Media: My Notes from a Podcast Interview with Emeric Ernoult, Agorapulse
Business-to-business companies often struggle with social media. I hear clients and prospects worry about what to post, the tone of voice to use and…
Navigating Social Media Chaos – Emerick Ernoult – Agorapulse
Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management…
Get Your Targeting Right: Why It Matters in B2B Marketing
In B2B marketing, who you target matters just as much as how you market. That’s why more companies are turning to Account-Based Marketing (ABM).…
The Ojo-Yoshida Report Has Rebranded!
The Ojo-Yoshida Report, a well-known voice in tech journalism, has rebranded as TechSplicit, a brand dedicated to exploring the global high-tech…
Meet Napier’s Head Of Content: Q&A With Phil Gibson
‘This year marked 10 years since I first started on this journey, and I haven’t really looked back.’ Content is often at the heart of every campaign.…
Entries For The Elektra Awards 2025 Are Now Open!
Entries are now open for the Elektra Awards 2025, which will take place on Tuesday, 9th December at the Hilton Bankside in London. Now in its 23rd…
elektroniknet.de Expands International Offering with Arabic-Language Segment
elektroniknet.de, has announced the launch of an Arabic language section, as it looks to expand its international offering. Following the successful…
The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics
Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He…
A Napier Webinar: Attribution: The Biggest Marketing Fairytale
Register for Napier's webinar and learn why attribution might not truly reflect a campaign's success. We will cover: Attribution models and the…