Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Has Marketing Automation Changed in 2023?
2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard…
Succession Plus – Maximising Employee Ownership: A Guide to Implementing an EOT with Mike Maynard
Did you know that implementing an Employee Ownership Trust (EOT) can significantly boost your company culture? Mike Maynard joined the Succession…
A Napier Podcast Interview with Regpack and Webeo
Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and…
B2B Digital Marketer – The Intersection of Engineering and Marketing in the Digital Age
Mike joined the B2B Digital Marketer for a conversation into data and creativity in marketing. Mike discuses the importance of quantitative and…
What is the Importance of Data Enrichment in B2B
Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can…
Partnership Expansion: Messe München And SEMI Strengthen Electronics Network In India
Messe München's electronics network, which encompasses top-tier trade fairs like electronica and productrionica, is strengthening ties with SEMI, the…
International Press Cuttings Bureau Ceases Print Monitoring Service
We were sad to hear the news that The International Press Cuttings Bureau (IPCB) will cease its print monitoring service at the end of this year.…
Electronic Product Design & Test To Launch New Showcase
Electronic Product Design & Test is launching an annual Products of the Year showcase, which will see the most notable product highlights from…
Is Twitter/X Still a Good Choice for B2B Marketers?
The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even…
