Marketing Blog - Napier B2B

June 21, 2019

7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making

by Hannah Kelly

June 14, 2019

A Guide to Marketing Middleware

by Mike Maynard

May 17, 2019

Breakout Session 7: Omnichannel Metrics: Can B2B Learn from B2C?

by Mike Maynard

May 17, 2019

Breakout Session 6: How Marketo Uses Intent Data to Grow Sales

by Mike Maynard

May 17, 2019

Breakout Session 5: Using My Tokens to Save Time

by Mike Maynard

May 16, 2019

Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit

by Mike Maynard

May 16, 2019

Breakout Session 3: How Alitalia Personalises its Website

by Mike Maynard

May 16, 2019

Breakout Session 2: GDPR and Marketo

by Mike Maynard

May 15, 2019

Breakout Session 1: Adobe and Marketo – The Roadmap

by Mike Maynard

May 15, 2019

Adobe’s European Marketing Summit – Opening Keynote

by Mike Maynard

May 9, 2019

Email Marketing Benchmarks for 2019

by Hannah Kelly

April 26, 2019

All the CIM Lecture Notes – A Mini Marketing Course

April 12, 2019

CIM Lecture notes – Week 7 – Media Implementation Cycle

April 11, 2019

Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool

by Mike Maynard

April 8, 2019

CIM Lecture notes – Week 6 – Integrated Communications Planning

March 27, 2019

Winning with Conversion Rate Optimisation – from Marketing Week Live 2019

March 14, 2019

If We Leave the EU, You Could Lose Your Website Domain!

by Mike Maynard

March 8, 2019

CIM Lecture notes – Week 5 – Brand Building Models

March 6, 2019

Email Marketing in 2019: Get to Know the Marketing Trends

by Natalie Adams

February 18, 2019

CIM Lecture Notes – Week 4 – Brand and Product Management

February 18, 2019

Five Tips We Learnt from Google’s Lead Gen UX Playbook

by Hannah Kelly

February 11, 2019

CIM Lecture notes – Week 3 – Allocating internal resources

January 29, 2019

Why You Need to Think Again About Web CMSs

by Mike Maynard

January 21, 2019

CIM Lecture notes – Week 2 – Benefits of Having Internal Relationships

January 18, 2019

Landing pages – What are they? And why do you need one?