Marketing Blog - Napier B2B

October 17, 2018

CIM Lecture notes – Week 2 – Planning and buying behaviour

October 10, 2018

CIM Lecture notes – Week 1 – Marketing’s position within a business

September 26, 2018

CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)

September 12, 2018

ecsn Driving Innovation with ‘Powering Innovation Workshop’

by Hannah Kelly

September 2, 2018

What is Active View Viewability for Banner Ads?

by Mike Maynard

August 16, 2018

CIM Lecture notes – Week 5 – Digital tools in the marketing mix

August 9, 2018

CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses

August 7, 2018

Napier’s Toolbox

by Hannah Kelly

August 7, 2018

Understand the difference between MQLs and SQLs with Napier’s Definition Tool

by Hannah Kelly

August 2, 2018

Buyer Personas – Why are They So Important?

by Hannah Kelly

July 20, 2018

CIM Lecture notes – Week 3 – Digital tools in the marketing mix

July 19, 2018

Why isn’t Everyone Using Account Based Marketing (ABM)?

by Mike Maynard

July 18, 2018

How I Learnt About HTML Emails and Marketing Automation

July 13, 2018

3 Simple Steps for Building Personas with Vertical Industries in Mind

July 4, 2018

CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing

June 28, 2018

GDPR – and they think its all over!

June 26, 2018

We Have Created Napier’s Very Own SEO Tool!

June 20, 2018

CIM Lecture notes – Week 1 – Digital disruption and The Scope of Digital Marketing

June 20, 2018

CIM Student – Where Did it all Start?

June 20, 2018

Top Industry Twitter Feeds

May 29, 2018

Getting the Pitch Right…

by Taylor Green

May 1, 2018

Why Every Marketer Should try a Spell at an Agency

by Melanie Bright

Google

April 25, 2018

Could Google’s New Rules Mean Death of the Welcome and Pop-Up Ads?

by Hannah Kelly

April 20, 2018

What is Flipboard? And why use it?

March 23, 2018

Guest Blog Post – Ian Poole -Secrets of Making a Good Video on a Budget

by Mike Maynard