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Marketing Blog

Napier's marketing blog covers the latest developments in B2B technology PR and marketing.

October 24, 2018

CIM Lecture notes – Week 3 – Factors and trends in the marketing environment


by Emily Serna

LinkedIn Lead Generation

October 23, 2018

Optimizing your LinkedIn page for success


by Natalie Adams

October 17, 2018

CIM Lecture notes – Week 2 – Planning and buying behaviour


by Emily Serna

October 10, 2018

CIM Lecture notes – Week 1 – Marketing’s position within a business


by Emily Serna

September 26, 2018

CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)


by Emily Serna

September 12, 2018

ecsn Driving Innovation with ‘Powering Innovation Workshop’


by Hannah Kelly

September 2, 2018

What is Active View Viewability for Banner Ads?


by Mike Maynard

August 16, 2018

CIM Lecture notes – Week 5 – Describing the process and stages involved for digital adoption


by Emily Serna

August 9, 2018

CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses


by Emily Serna

August 7, 2018

Napier’s Toolbox


by Hannah Kelly

August 7, 2018

Understand the difference between MQLs and SQLs with Napier’s Definition Tool


by Hannah Kelly

August 2, 2018

Buyer Personas – Why are They So Important?


by Hannah Kelly

July 20, 2018

CIM Lecture notes – Week 3 – Digital tools in the marketing mix


by Emily Serna

July 19, 2018

Why isn’t Everyone Using Account Based Marketing (ABM)?


by Mike Maynard

July 18, 2018

How I Learnt About HTML Emails and Marketing Automation


by Emily Serna

July 13, 2018

3 Simple Steps for Building Personas with Vertical Industries in Mind


by Dave Ingle

July 4, 2018

CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing


by Emily Serna

June 28, 2018

GDPR – and they think its all over!


by Dave Ingle

June 26, 2018

We Have Created Napier’s Very Own SEO Tool!


by Freya Ward

June 20, 2018

CIM Lecture notes – Week 1 – Digital disruption and The Scope of Digital Marketing


by Emily Serna

June 20, 2018

CIM Student – Where Did it all Start?


by Emily Serna

June 20, 2018

Top Industry Twitter Feeds


by Emily Serna

May 29, 2018

Getting the Pitch Right…


by Taylor Green

May 1, 2018

Why Every Marketer Should try a Spell at an Agency


by Melanie Bright

Google

April 25, 2018

Could Google’s New Rules Mean Death of the Welcome and Pop-Up Ads?


by Hannah Kelly

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