Power Systems Design has completed a major facelift of both the print title and website, with funky new PSD branding. Although any publisher investing in their titles is good news, it’s the focus on the new website that justifies the most interest. Previously the site lagged others in the industry, with PSD primarily generating revenue from the magazine and the excellent DM lists they offer. Now it’s clear that even in niche markets, online display advertising is a critical component of any profitable publication.