Great model of the engineer’s product selection process from SupplyFrame

I really like this model of how engineers select and buy products from SupplyFrame. In their full article about the engineer’s design-in journey, they also pull out some great stats from research conducted by other companies. For example, as much as 67% of the buying process can be conducted online! Well worth a read.

It’s also worth checking out the three-part series of articles that SupplyFrame have written about the digital sales and marketing channel: useful information and great ideas to help you improve your campaigns.