I was pleased to see that aktuel elektronik and Elektronik Nyt are continuing to invest in their website, elektronik-online.dk. The two titles have also committed to continue to publish only in Danish, responding to requests from their readers to continue to support local language content.
Publishing only in local language is a great approach to build a strong community of loyal readers, but it’s expensive. Although there is some budget available for translation of English releases, it’s pretty clear that if you translate your press releases then you are much more likely to secure coverage – both online and in print. If you are a PR professional in Europe, it looks like translation is going to remain a key part of your campaigns!