The Power Systems Design “Must See” emails cost $750, and I can see that not only will the new approach simplify things for the publication, it will also make it much easier for many smaller companies: frequently they are spending significant amounts on their credit cards for Google AdWords, and I don’t see why it shouldn’t be as simple to buy advertising in an electronics publication.
I understand that the system is in the final stages of development and will launch next month. I will check in with PSD in a couple of months and find out how well it is working: if it’s something that benefits clients and makes it easier for them to spend money on advertising, I hope to see other publishers taking a similar route.