Although it’s rather consumer-focussed, Mary Meeker’s annual internet trends report always makes very interesting reading. Although the growth of internet use, particularly on mobile, is not surprising, there are some interesting issues and trends that are discussed. Some of the topics we found particularly interesting were:
- The growth of mobile advertising
- The growing impact of ad blockers
- The way new online-first brands have used personalised distribution to grow in popularity with millennials
- The importance of shared video and images to storytelling, and how creators, consumers, and advertisers are taking part.
- The innovation coming from China in areas such as e-commerce, messaging, travel, financial services, and on-demand transportation
To find out more about internet trends, view the slides or read the report.