10,053 people from 67 countries visited PCIM Europe 2016, an increase of 12% on the previous year. This impressive headline growth shows that – in Germany at least – trade shows continue to be an important part of the electronics industry’s marketing mix. Other facts and figures provided by the organisers include:
- The show was international, with 33% of the visitors from outside Germany
- 94% of the visitors would recommend PCIM Europe to their colleagues and are likely to visit the exhibition in 2017 again
- 79% of the visitors claimed to be “decision makers”
- The conference attracted 771 attendees (59% from abroad)
- 295 presentations were given during the event at the conference
- 94% of conference attendees also wanted to see the exhibition
It’s good to see PCIM continuing to flourish, and I’m personally looking forward to visiting an even bigger show next year.