10,053 people from 67 countries visited PCIM Europe 2016, an increase of 12% on the previous year. This impressive headline growth shows that – in Germany at least – trade shows continue to be an important part of the electronics industry’s marketing mix. Other facts and figures provided by the organisers include:

  • The show was international, with 33% of the visitors from outside Germany
  • 94% of the visitors would recommend PCIM Europe to their colleagues and are likely to visit the exhibition in 2017 again
  • 79% of the visitors claimed to be “decision makers”
  • The conference attracted 771 attendees (59% from abroad)
  • 295 presentations were given during the event at the conference
  • 94% of conference attendees also wanted to see the exhibition

It’s good to see PCIM continuing to flourish, and I’m personally looking forward to visiting an even bigger show next year.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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