I saw this neat little article covering the “Ten Mistakes You Can’t Afford To Make With Google Adwords” and although it’s not technically about the European electronics media, I thought it would be great information for any Napier News readers considering starting a Google PPC campaign.
Another nice article on the site discusses the accuracy of email open rates – something I have spent a lot of time looking at with clients as although it’s nice to get precise numbers, often the open rate doesn’t reflect the number of people reading the email.