I saw this neat little article covering the “Ten Mistakes You Can’t Afford To Make With Google Adwords” and although it’s not technically about the European electronics media, I thought it would be great information for any Napier News readers considering starting a Google PPC campaign.
Another nice article on the site discusses the accuracy of email open rates – something I have spent a lot of time looking at with clients as although it’s nice to get precise numbers, often the open rate doesn’t reflect the number of people reading the email.
Everything iis very open wih a very clear explanation of the issues.
It wwas truly informative. Your website is extremely helpful.
Thank you for sharing!