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Resources

At Napier we’ve been helping B2B technology clients create great PR and marketing campaigns since 1984. Our selection of whitepapers, tip sheets, ebooks and videos contain some of the insights into effective campaigns from our technology PR and marketing experts, covering a range of topics from PR to marketing automation.

  • PR Resources
    Guides to help you improve your media and analyst relations campaigns
  • Content Marketing Resources
    Information on how to use content to create inbound and lead-nurturing campaigns
  • Email Marketing Resources
    Email is still an important tool for B2B marketing: this guide shows you how to make best use of this direct marketing medium
  • Marketing Automation Resources
    How to use modern tools and techniques to pull potentail customers through the marketing funnel
  • Lead Generation and Lead Nurturing Resources
    Leads are a highly valuable commodity for B2B companies. Learn how to ensure you make best use of them.
  • Social Media Resources
    Social media is an effective way to reach B2B customers and prospects: find out which platforms and strategies to use to make your social campaigns successful